Influencing Outcomes https://www.fabulate.com.au/ en All material is owned by Fabulate Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each week, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve. Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes. https://megaphone.imgix.net/podcasts/a4f682b2-bdd4-11f0-9634-efb9099de9be/image/85af1bec23bb6083ae6c4040f963c124.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Influencing Outcomes https://www.fabulate.com.au/ episodic Fabulate Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each week, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve. Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes. Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each week, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve.

Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes.


]]> Fabulate andrew@piccolopodcasts.com.au Trust Issues: AI, Creator Deals & Platform Power In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack three stories shaping the future of the creator economy and what they reveal about where the industry is heading. They kick things off with a closer look at YouTube’s growing role in creator strategy, from its unmatched trust with audiences to the rise of Shorts as a serious discovery engine. The conversation explores why brands should be rethinking platform mix heading into 2026, and how new tools like clickable links and brand mention tracking could reshape how performance and creator discovery work. The episode then shifts into one of the most talked about stories in the space right now, the rise and rapid fall of the Khaby Lame investment deal. What started as a groundbreaking moment for the creator economy has quickly unravelled, raising bigger questions around how creators are valued, the gap between influence and business, and whether audiences are ready to treat creators as investable assets. From there, they dive into a local case making waves, Stax Burger Co, and what happens when brand content pushes the boundaries of humour, regulation and platform rules. The discussion highlights the growing disconnect between what regulators say is acceptable and what platforms actually allow, and what this means for brands navigating risk versus attention. Finally, the conversation turns to AI and the growing shift in how audiences consume and trust content. With more people questioning what’s real online, brands are now starting to position “no AI” as a differentiator, creating a new dynamic where authenticity is no longer assumed but something that needs to be proven. Across all three stories, a clear theme emerges, the gap between how fast content is evolving and how slowly the systems around it are catching up. The episode explores what this means for brands, creators and platforms, and why trust is becoming the most valuable currency in the space. In this week’s conversation, they unpack platform strategy, creator monetisation, paid vs organic, brand safety, AI scepticism and the future of trust in digital content. This episode is designed for marketers, brands and creators looking to better understand where the creator economy is heading and how to stay ahead of the shift.. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co (00:04) Introduction + YouTube Partner Summit discussion begins (02:21) YouTube content insights + long-term value of videos (06:31) New YouTube features: clickable links & “brand mentioned” tool (11:36) Khaby Lame deal breakdown + creator-as-asset discussion (30:16) Brands promoting “non-AI” content + trust challenges Thu, 30 Apr 2026 00:22:00 -0000 full Fabulate In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack three stories shaping the future of the creator economy and what they reveal about where the industry is heading. They kick things off with a closer look at YouTube’s growing role in creator strategy, from its unmatched trust with audiences to the rise of Shorts as a serious discovery engine. The conversation explores why brands should be rethinking platform mix heading into 2026, and how new tools like clickable links and brand mention tracking could reshape how performance and creator discovery work. The episode then shifts into one of the most talked about stories in the space right now, the rise and rapid fall of the Khaby Lame investment deal. What started as a groundbreaking moment for the creator economy has quickly unravelled, raising bigger questions around how creators are valued, the gap between influence and business, and whether audiences are ready to treat creators as investable assets. From there, they dive into a local case making waves, Stax Burger Co, and what happens when brand content pushes the boundaries of humour, regulation and platform rules. The discussion highlights the growing disconnect between what regulators say is acceptable and what platforms actually allow, and what this means for brands navigating risk versus attention. Finally, the conversation turns to AI and the growing shift in how audiences consume and trust content. With more people questioning what’s real online, brands are now starting to position “no AI” as a differentiator, creating a new dynamic where authenticity is no longer assumed but something that needs to be proven. Across all three stories, a clear theme emerges, the gap between how fast content is evolving and how slowly the systems around it are catching up. The episode explores what this means for brands, creators and platforms, and why trust is becoming the most valuable currency in the space. In this week’s conversation, they unpack platform strategy, creator monetisation, paid vs organic, brand safety, AI scepticism and the future of trust in digital content. This episode is designed for marketers, brands and creators looking to better understand where the creator economy is heading and how to stay ahead of the shift.. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co (00:04) Introduction + YouTube Partner Summit discussion begins (02:21) YouTube content insights + long-term value of videos (06:31) New YouTube features: clickable links & “brand mentioned” tool (11:36) Khaby Lame deal breakdown + creator-as-asset discussion (30:16) Brands promoting “non-AI” content + trust challenges In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack three stories shaping the future of the creator economy and what they reveal about where the industry is heading.

They kick things off with a closer look at YouTube’s growing role in creator strategy, from its unmatched trust with audiences to the rise of Shorts as a serious discovery engine. The conversation explores why brands should be rethinking platform mix heading into 2026, and how new tools like clickable links and brand mention tracking could reshape how performance and creator discovery work.

The episode then shifts into one of the most talked about stories in the space right now, the rise and rapid fall of the Khaby Lame investment deal. What started as a groundbreaking moment for the creator economy has quickly unravelled, raising bigger questions around how creators are valued, the gap between influence and business, and whether audiences are ready to treat creators as investable assets.

From there, they dive into a local case making waves, Stax Burger Co, and what happens when brand content pushes the boundaries of humour, regulation and platform rules. The discussion highlights the growing disconnect between what regulators say is acceptable and what platforms actually allow, and what this means for brands navigating risk versus attention.

Finally, the conversation turns to AI and the growing shift in how audiences consume and trust content. With more people questioning what’s real online, brands are now starting to position “no AI” as a differentiator, creating a new dynamic where authenticity is no longer assumed but something that needs to be proven.

Across all three stories, a clear theme emerges, the gap between how fast content is evolving and how slowly the systems around it are catching up. The episode explores what this means for brands, creators and platforms, and why trust is becoming the most valuable currency in the space.

In this week’s conversation, they unpack platform strategy, creator monetisation, paid vs organic, brand safety, AI scepticism and the future of trust in digital content.

This episode is designed for marketers, brands and creators looking to better understand where the creator economy is heading and how to stay ahead of the shift..

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube

Visit our website: www.fabulate.co


  • (00:04) Introduction + YouTube Partner Summit discussion begins
  • (02:21) YouTube content insights + long-term value of videos
  • (06:31) New YouTube features: clickable links & “brand mentioned” tool
  • (11:36) Khaby Lame deal breakdown + creator-as-asset discussion
  • (30:16) Brands promoting “non-AI” content + trust challenges


]]> 2239 The Rise of the Midlife Creator In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Carolyn Dicker, content creator and founder of Midlife Creator Club, for a grounded and refreshingly honest look at what it really takes to show up online. From building an audience during lockdown to helping others find the confidence to hit post, Carolyn shares her journey into content creation and how she’s turned it into both a personal outlet and a growing community for midlife creators. The conversation explores the fundamentals that actually drive growth, from the power of consistency and community to why overthinking is often the biggest barrier to getting started. Carolyn breaks down her “3 Cs” approach, content, community and consistency, and why engagement matters more than views when it comes to understanding what’s working. They also unpack the reality of creating at a later life stage, challenging the perception that social platforms are dominated by younger creators. The discussion highlights the value of life experience, relatability and trust, and why there is a growing opportunity for creators who better reflect the audiences brands are trying to reach. The episode dives into the mental side of content creation, from fear of judgment to dealing with online negativity, and why starting before you feel ready is often the only way forward. Carolyn shares practical advice for both individuals and brands, including how to approach TikTok, what makes content resonate, and why entertainment and authenticity go hand in hand. They also touch on a key tension in the creator economy today, the gap between who brands are targeting and who actually holds the spending power, and what this means for representation, opportunity and long term strategy. In this week’s conversation, they unpack confidence, consistency, creator growth, midlife audiences, platform strategy and the evolving definition of who gets to be a creator. This episode is designed for marketers, brands and aspiring creators who want a clearer, more human understanding of what it takes to build momentum in today’s creator landscape. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co Wed, 08 Apr 2026 19:00:00 -0000 full Fabulate In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Carolyn Dicker, content creator and founder of Midlife Creator Club, for a grounded and refreshingly honest look at what it really takes to show up online. From building an audience during lockdown to helping others find the confidence to hit post, Carolyn shares her journey into content creation and how she’s turned it into both a personal outlet and a growing community for midlife creators. The conversation explores the fundamentals that actually drive growth, from the power of consistency and community to why overthinking is often the biggest barrier to getting started. Carolyn breaks down her “3 Cs” approach, content, community and consistency, and why engagement matters more than views when it comes to understanding what’s working. They also unpack the reality of creating at a later life stage, challenging the perception that social platforms are dominated by younger creators. The discussion highlights the value of life experience, relatability and trust, and why there is a growing opportunity for creators who better reflect the audiences brands are trying to reach. The episode dives into the mental side of content creation, from fear of judgment to dealing with online negativity, and why starting before you feel ready is often the only way forward. Carolyn shares practical advice for both individuals and brands, including how to approach TikTok, what makes content resonate, and why entertainment and authenticity go hand in hand. They also touch on a key tension in the creator economy today, the gap between who brands are targeting and who actually holds the spending power, and what this means for representation, opportunity and long term strategy. In this week’s conversation, they unpack confidence, consistency, creator growth, midlife audiences, platform strategy and the evolving definition of who gets to be a creator. This episode is designed for marketers, brands and aspiring creators who want a clearer, more human understanding of what it takes to build momentum in today’s creator landscape. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Carolyn Dicker, content creator and founder of Midlife Creator Club, for a grounded and refreshingly honest look at what it really takes to show up online.

From building an audience during lockdown to helping others find the confidence to hit post, Carolyn shares her journey into content creation and how she’s turned it into both a personal outlet and a growing community for midlife creators.

The conversation explores the fundamentals that actually drive growth, from the power of consistency and community to why overthinking is often the biggest barrier to getting started. Carolyn breaks down her “3 Cs” approach, content, community and consistency, and why engagement matters more than views when it comes to understanding what’s working.

They also unpack the reality of creating at a later life stage, challenging the perception that social platforms are dominated by younger creators. The discussion highlights the value of life experience, relatability and trust, and why there is a growing opportunity for creators who better reflect the audiences brands are trying to reach.

The episode dives into the mental side of content creation, from fear of judgment to dealing with online negativity, and why starting before you feel ready is often the only way forward. Carolyn shares practical advice for both individuals and brands, including how to approach TikTok, what makes content resonate, and why entertainment and authenticity go hand in hand.

They also touch on a key tension in the creator economy today, the gap between who brands are targeting and who actually holds the spending power, and what this means for representation, opportunity and long term strategy.

In this week’s conversation, they unpack confidence, consistency, creator growth, midlife audiences, platform strategy and the evolving definition of who gets to be a creator.

This episode is designed for marketers, brands and aspiring creators who want a clearer, more human understanding of what it takes to build momentum in today’s creator landscape.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube


Visit our website: www.fabulate.co

]]> 2169 no YouTube - Creator Marketing’s Blue Ocean In episode twelve of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Rhone Eppelheimer, Head of Partner Growth at Google, for a sharp, inside look at how YouTube is reshaping the future of creator marketing. With over a decade at Google and a recent pivot into influencer and creator strategy, Rhone brings a rare perspective on how platforms are evolving to support brands, creators and partners in a more connected ecosystem. The conversation explores the shift towards deeper infrastructure in creator marketing, from the rise of first party data to the opening up of APIs that give brands unprecedented visibility into creator performance, audience insights and campaign outcomes. Rhone breaks down what this unlocks for brands and why this marks a turning point for how creator marketing is planned and measured. They also dive into YouTube’s unique position in the creator economy, from its multi format ecosystem of long form and short form content to its role as both a content platform and a search engine. The discussion unpacks how creators are operating more like studios, why trust and credibility on YouTube runs deeper, and what that means for brands looking to build meaningful partnerships. The episode highlights the scale of opportunity, from the rapid growth of YouTube Shorts to the untapped audiences that brands are still missing, and why YouTube remains a largely underutilised channel despite its reach and performance. Rhone also shares how brands should be thinking about creator investment in 2026, why business outcomes are becoming the true north for measurement, and how creator partnerships are evolving into longer term, more integrated media strategies. In this week’s conversation, they unpack first party data, platform integration, YouTube’s evolving ecosystem, creator trust, multi format strategy and the future of measurable creator marketing. This episode is designed for marketers, agencies and brands who want to understand where the creator economy is heading next, and how to make smarter, more effective decisions in a rapidly maturing landscape. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co Wed, 01 Apr 2026 23:19:00 -0000 full Fabulate In episode twelve of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Rhone Eppelheimer, Head of Partner Growth at Google, for a sharp, inside look at how YouTube is reshaping the future of creator marketing. With over a decade at Google and a recent pivot into influencer and creator strategy, Rhone brings a rare perspective on how platforms are evolving to support brands, creators and partners in a more connected ecosystem. The conversation explores the shift towards deeper infrastructure in creator marketing, from the rise of first party data to the opening up of APIs that give brands unprecedented visibility into creator performance, audience insights and campaign outcomes. Rhone breaks down what this unlocks for brands and why this marks a turning point for how creator marketing is planned and measured. They also dive into YouTube’s unique position in the creator economy, from its multi format ecosystem of long form and short form content to its role as both a content platform and a search engine. The discussion unpacks how creators are operating more like studios, why trust and credibility on YouTube runs deeper, and what that means for brands looking to build meaningful partnerships. The episode highlights the scale of opportunity, from the rapid growth of YouTube Shorts to the untapped audiences that brands are still missing, and why YouTube remains a largely underutilised channel despite its reach and performance. Rhone also shares how brands should be thinking about creator investment in 2026, why business outcomes are becoming the true north for measurement, and how creator partnerships are evolving into longer term, more integrated media strategies. In this week’s conversation, they unpack first party data, platform integration, YouTube’s evolving ecosystem, creator trust, multi format strategy and the future of measurable creator marketing. This episode is designed for marketers, agencies and brands who want to understand where the creator economy is heading next, and how to make smarter, more effective decisions in a rapidly maturing landscape. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co In episode twelve of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Rhone Eppelheimer, Head of Partner Growth at Google, for a sharp, inside look at how YouTube is reshaping the future of creator marketing.

With over a decade at Google and a recent pivot into influencer and creator strategy, Rhone brings a rare perspective on how platforms are evolving to support brands, creators and partners in a more connected ecosystem.

The conversation explores the shift towards deeper infrastructure in creator marketing, from the rise of first party data to the opening up of APIs that give brands unprecedented visibility into creator performance, audience insights and campaign outcomes. Rhone breaks down what this unlocks for brands and why this marks a turning point for how creator marketing is planned and measured.

They also dive into YouTube’s unique position in the creator economy, from its multi format ecosystem of long form and short form content to its role as both a content platform and a search engine. The discussion unpacks how creators are operating more like studios, why trust and credibility on YouTube runs deeper, and what that means for brands looking to build meaningful partnerships.

The episode highlights the scale of opportunity, from the rapid growth of YouTube Shorts to the untapped audiences that brands are still missing, and why YouTube remains a largely underutilised channel despite its reach and performance.

Rhone also shares how brands should be thinking about creator investment in 2026, why business outcomes are becoming the true north for measurement, and how creator partnerships are evolving into longer term, more integrated media strategies.

In this week’s conversation, they unpack first party data, platform integration, YouTube’s evolving ecosystem, creator trust, multi format strategy and the future of measurable creator marketing.

This episode is designed for marketers, agencies and brands who want to understand where the creator economy is heading next, and how to make smarter, more effective decisions in a rapidly maturing landscape.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube


Visit our website: www.fabulate.co

]]> 2444 no How to Turn Content Into a Real Career That Lasts with Taz Zammit In episode eleven of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by creator, entrepreneur and educator Taz Zammit for a candid conversation on what it really takes to build a sustainable career in the creator economy. Best known as one half of Taz and Alessia, Taz shares the story behind their rise from posting during lockdown to building a global audience of more than 1.4 million followers. But this episode goes far beyond growth numbers. It gets into the mindset, structure and decision making required to turn content creation into a real business. The conversation explores how Taz and Alessia evolved from trend led content into a brand built on clear values, strong community trust and long term thinking. Taz opens up about the shift from creator to business owner, the importance of professionalism, and why longevity in this industry depends on more than just going viral. They also discuss the realities behind the scenes, from hiring support and managing finances to protecting headspace, setting boundaries with brands and knowing when to say no. Taz shares her perspective on what makes a great creator partnership, why brands need to be clearer about success metrics, and how stronger collaboration can lead to better outcomes on both sides. The episode also dives into the future of content, including why deeper storytelling may be making a comeback, how creators should think about what comes next, and where AI could start to shape the creator experience. In this week’s conversation, they unpack creator longevity, professionalism, brand alignment, evolving content formats and the business mindset needed to thrive in the creator economy. This episode is designed for creators, marketers and agencies who want a sharper understanding of what sustainable creator careers really look like, and what it takes to build influence that lasts. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co Wed, 25 Mar 2026 17:10:00 -0000 full Fabulate In episode eleven of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by creator, entrepreneur and educator Taz Zammit for a candid conversation on what it really takes to build a sustainable career in the creator economy. Best known as one half of Taz and Alessia, Taz shares the story behind their rise from posting during lockdown to building a global audience of more than 1.4 million followers. But this episode goes far beyond growth numbers. It gets into the mindset, structure and decision making required to turn content creation into a real business. The conversation explores how Taz and Alessia evolved from trend led content into a brand built on clear values, strong community trust and long term thinking. Taz opens up about the shift from creator to business owner, the importance of professionalism, and why longevity in this industry depends on more than just going viral. They also discuss the realities behind the scenes, from hiring support and managing finances to protecting headspace, setting boundaries with brands and knowing when to say no. Taz shares her perspective on what makes a great creator partnership, why brands need to be clearer about success metrics, and how stronger collaboration can lead to better outcomes on both sides. The episode also dives into the future of content, including why deeper storytelling may be making a comeback, how creators should think about what comes next, and where AI could start to shape the creator experience. In this week’s conversation, they unpack creator longevity, professionalism, brand alignment, evolving content formats and the business mindset needed to thrive in the creator economy. This episode is designed for creators, marketers and agencies who want a sharper understanding of what sustainable creator careers really look like, and what it takes to build influence that lasts. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co In episode eleven of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by creator, entrepreneur and educator Taz Zammit for a candid conversation on what it really takes to build a sustainable career in the creator economy.

Best known as one half of Taz and Alessia, Taz shares the story behind their rise from posting during lockdown to building a global audience of more than 1.4 million followers. But this episode goes far beyond growth numbers. It gets into the mindset, structure and decision making required to turn content creation into a real business.

The conversation explores how Taz and Alessia evolved from trend led content into a brand built on clear values, strong community trust and long term thinking. Taz opens up about the shift from creator to business owner, the importance of professionalism, and why longevity in this industry depends on more than just going viral.

They also discuss the realities behind the scenes, from hiring support and managing finances to protecting headspace, setting boundaries with brands and knowing when to say no. Taz shares her perspective on what makes a great creator partnership, why brands need to be clearer about success metrics, and how stronger collaboration can lead to better outcomes on both sides.

The episode also dives into the future of content, including why deeper storytelling may be making a comeback, how creators should think about what comes next, and where AI could start to shape the creator experience.

In this week’s conversation, they unpack creator longevity, professionalism, brand alignment, evolving content formats and the business mindset needed to thrive in the creator economy.

This episode is designed for creators, marketers and agencies who want a sharper understanding of what sustainable creator careers really look like, and what it takes to build influence that lasts.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube

Visit our website: www.fabulate.co


]]> 2945 Who Owns the Moment: Creators, AI and the Shift in Media In episode ten of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation on sports rights, AI powered shopping and the growing commercial maturity of creator marketing. The episode opens with a big question: what happens when broadcasters are paying huge sums for exclusive rights, while creators, athletes and platforms are increasingly shaping the cultural moment around that content? The team explores the growing tension between ownership, distribution and influence, and what it could mean for the future of sport, media and advertising. They also unpack Meta’s reported AI shopping feature and why creators may become one of the most important signals in how AI tools recommend products. If social search is already changing how people discover what to buy, what happens when AI starts learning directly from creator behaviour? The conversation then turns to Indonesia’s under 16 social media restrictions, before closing on one of the creator economy’s biggest questions: how creator marketing should actually be priced. Using new ANA data, the team explore transparency, benchmarking and why this moment feels a lot like the early days of programmatic. In this week’s TLDR, they unpack sports rights, Meta’s AI shopping push, Indonesia’s social media ban and the pricing models shaping creator marketing’s next chapter. This episode is designed for marketers, agencies and creators who are thinking about infrastructure, scale and the future of monetisation in the creator economy, and who want to understand where technology meaningfully fits into that equation. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | YoutubeVisit our website: www.fabulate.co Timecodes (01:11) Creator marketing fees report & industry growth discussion introduced (01:49) Formula One and the rise of creator-driven sporting events (06:03) Broadcasters vs creators: who owns content and distribution? (08:59) Meta’s AI shopping tool and creator influence on recommendations (14:24) Social media bans and global regulation trends (Indonesia case) (20:49) Influencer marketing economics, transparency, and industry maturity Wed, 18 Mar 2026 16:23:00 -0000 full Fabulate In episode ten of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation on sports rights, AI powered shopping and the growing commercial maturity of creator marketing. The episode opens with a big question: what happens when broadcasters are paying huge sums for exclusive rights, while creators, athletes and platforms are increasingly shaping the cultural moment around that content? The team explores the growing tension between ownership, distribution and influence, and what it could mean for the future of sport, media and advertising. They also unpack Meta’s reported AI shopping feature and why creators may become one of the most important signals in how AI tools recommend products. If social search is already changing how people discover what to buy, what happens when AI starts learning directly from creator behaviour? The conversation then turns to Indonesia’s under 16 social media restrictions, before closing on one of the creator economy’s biggest questions: how creator marketing should actually be priced. Using new ANA data, the team explore transparency, benchmarking and why this moment feels a lot like the early days of programmatic. In this week’s TLDR, they unpack sports rights, Meta’s AI shopping push, Indonesia’s social media ban and the pricing models shaping creator marketing’s next chapter. This episode is designed for marketers, agencies and creators who are thinking about infrastructure, scale and the future of monetisation in the creator economy, and who want to understand where technology meaningfully fits into that equation. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | YoutubeVisit our website: www.fabulate.co Timecodes (01:11) Creator marketing fees report & industry growth discussion introduced (01:49) Formula One and the rise of creator-driven sporting events (06:03) Broadcasters vs creators: who owns content and distribution? (08:59) Meta’s AI shopping tool and creator influence on recommendations (14:24) Social media bans and global regulation trends (Indonesia case) (20:49) Influencer marketing economics, transparency, and industry maturity In episode ten of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation on sports rights, AI powered shopping and the growing commercial maturity of creator marketing.

The episode opens with a big question: what happens when broadcasters are paying huge sums for exclusive rights, while creators, athletes and platforms are increasingly shaping the cultural moment around that content? The team explores the growing tension between ownership, distribution and influence, and what it could mean for the future of sport, media and advertising.

They also unpack Meta’s reported AI shopping feature and why creators may become one of the most important signals in how AI tools recommend products. If social search is already changing how people discover what to buy, what happens when AI starts learning directly from creator behaviour?

The conversation then turns to Indonesia’s under 16 social media restrictions, before closing on one of the creator economy’s biggest questions: how creator marketing should actually be priced. Using new ANA data, the team explore transparency, benchmarking and why this moment feels a lot like the early days of programmatic.

In this week’s TLDR, they unpack sports rights, Meta’s AI shopping push, Indonesia’s social media ban and the pricing models shaping creator marketing’s next chapter.

This episode is designed for marketers, agencies and creators who are thinking about infrastructure, scale and the future of monetisation in the creator economy, and who want to understand where technology meaningfully fits into that equation.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube
Visit our website: www.fabulate.co


Timecodes

  • (01:11) Creator marketing fees report & industry growth discussion introduced

  • (01:49) Formula One and the rise of creator-driven sporting events

  • (06:03) Broadcasters vs creators: who owns content and distribution?

  • (08:59) Meta’s AI shopping tool and creator influence on recommendations

  • (14:24) Social media bans and global regulation trends (Indonesia case)

  • (20:49) Influencer marketing economics, transparency, and industry maturity

]]> 2438 no Tuck and Roll: Creator Strategy, AI Scale and the Future of Talent Management In episode nine of Influencing Outcomes, Nathan Powell is joined by co-hosts Eliza Lewis and Ben Gunn for a conversation that explores the strategic tensions shaping creator marketing today, from global brand investment decisions to the expanding role of AI in scaling creator ecosystems. The episode also features a special guest interview with Pru Corrigan, founder of One Daydream and one of the most respected leaders in creator talent management. This week’s discussion begins with a debate that has sparked strong opinions across the marketing industry. After Unilever announced a major shift toward a “social first demand model,” moving roughly half of its media investment into creators and influencers, marketing commentator Mark Ritson publicly challenged the strategy. The team unpack what sits beneath the headline, exploring whether the real question is not social versus traditional media, but how creators can be engineered into large scale reach strategies that still drive brand penetration. They also reflect on the AiMCO Summit in Sydney, where more than 800 creators, marketers and agencies gathered to discuss the future of the industry. Nathan shares insights from Fabulate’s presentation on the “Dead Creator Theory,” which examines the risks of leaning too heavily on generative AI in creator marketing. Drawing parallels with the “Dead Internet Theory,” the conversation explores what happens when content becomes infinitely scalable, and why trust, authenticity and human creativity may become the most valuable assets in an AI saturated media environment. In the second half of the episode, the conversation shifts to a feature interview with Pru Corrigan. With more than two decades of experience shaping talent and culture, Pru shares her perspective on the evolution of the creator economy and the realities of building founder led talent businesses. From co founding Two Birds Talking to building One Daydream into one of Australia’s leading creator talent agencies, she reflects on the strategic decisions, pivots and instincts required to navigate an industry that continues to evolve at speed. The discussion covers how talent agencies identify creators who are commercially ready, how the definition of success has shifted for creators and brands, and why mentorship and long term career thinking are becoming increasingly important as the creator economy matures. In this week’s TLDR, the team unpack Mark Ritson’s criticism of Unilever’s creator strategy, insights from the AiMCO Summit and the implications of the “Dead Creator Theory,” and the launch of a new AI driven talent agency attempting to scale creator ecosystems through automation. This episode is designed for marketers, agencies and creators who are trying to understand how creator marketing is evolving as a strategic growth channel, and how technology, talent and authenticity will shape the next phase of the creator economy. Follow, Subscribe and Stay Connected.Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co Timecodes (08:53) AMCO Summit in Sydney – industry trends and “Dead Creator Theory” discussion on AI and authenticity (10:25) The rise of AI-generated content and concerns about the future of authentic creator marketing (15:09) New AI-powered creator agency “Devotion” and the debate about scaling influencer marketing with algorithms (17:49) Interview begins with Pru Corrigan – building One Daydream and the evolution of talent agencies (24:38) Why Pru pivoted from PR to talent management and the rise of the creator economy (33:23) What brands and agencies look for in creators: engagement, consistency and commercial readiness (42:42) The power of long-term brand partnerships and storytelling in creator marketing Wed, 11 Mar 2026 17:00:00 -0000 full Fabulate In episode nine of Influencing Outcomes, Nathan Powell is joined by co-hosts Eliza Lewis and Ben Gunn for a conversation that explores the strategic tensions shaping creator marketing today, from global brand investment decisions to the expanding role of AI in scaling creator ecosystems. The episode also features a special guest interview with Pru Corrigan, founder of One Daydream and one of the most respected leaders in creator talent management. This week’s discussion begins with a debate that has sparked strong opinions across the marketing industry. After Unilever announced a major shift toward a “social first demand model,” moving roughly half of its media investment into creators and influencers, marketing commentator Mark Ritson publicly challenged the strategy. The team unpack what sits beneath the headline, exploring whether the real question is not social versus traditional media, but how creators can be engineered into large scale reach strategies that still drive brand penetration. They also reflect on the AiMCO Summit in Sydney, where more than 800 creators, marketers and agencies gathered to discuss the future of the industry. Nathan shares insights from Fabulate’s presentation on the “Dead Creator Theory,” which examines the risks of leaning too heavily on generative AI in creator marketing. Drawing parallels with the “Dead Internet Theory,” the conversation explores what happens when content becomes infinitely scalable, and why trust, authenticity and human creativity may become the most valuable assets in an AI saturated media environment. In the second half of the episode, the conversation shifts to a feature interview with Pru Corrigan. With more than two decades of experience shaping talent and culture, Pru shares her perspective on the evolution of the creator economy and the realities of building founder led talent businesses. From co founding Two Birds Talking to building One Daydream into one of Australia’s leading creator talent agencies, she reflects on the strategic decisions, pivots and instincts required to navigate an industry that continues to evolve at speed. The discussion covers how talent agencies identify creators who are commercially ready, how the definition of success has shifted for creators and brands, and why mentorship and long term career thinking are becoming increasingly important as the creator economy matures. In this week’s TLDR, the team unpack Mark Ritson’s criticism of Unilever’s creator strategy, insights from the AiMCO Summit and the implications of the “Dead Creator Theory,” and the launch of a new AI driven talent agency attempting to scale creator ecosystems through automation. This episode is designed for marketers, agencies and creators who are trying to understand how creator marketing is evolving as a strategic growth channel, and how technology, talent and authenticity will shape the next phase of the creator economy. Follow, Subscribe and Stay Connected.Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co Timecodes (08:53) AMCO Summit in Sydney – industry trends and “Dead Creator Theory” discussion on AI and authenticity (10:25) The rise of AI-generated content and concerns about the future of authentic creator marketing (15:09) New AI-powered creator agency “Devotion” and the debate about scaling influencer marketing with algorithms (17:49) Interview begins with Pru Corrigan – building One Daydream and the evolution of talent agencies (24:38) Why Pru pivoted from PR to talent management and the rise of the creator economy (33:23) What brands and agencies look for in creators: engagement, consistency and commercial readiness (42:42) The power of long-term brand partnerships and storytelling in creator marketing In episode nine of Influencing Outcomes, Nathan Powell is joined by co-hosts Eliza Lewis and Ben Gunn for a conversation that explores the strategic tensions shaping creator marketing today, from global brand investment decisions to the expanding role of AI in scaling creator ecosystems. The episode also features a special guest interview with Pru Corrigan, founder of One Daydream and one of the most respected leaders in creator talent management.

This week’s discussion begins with a debate that has sparked strong opinions across the marketing industry. After Unilever announced a major shift toward a “social first demand model,” moving roughly half of its media investment into creators and influencers, marketing commentator Mark Ritson publicly challenged the strategy. The team unpack what sits beneath the headline, exploring whether the real question is not social versus traditional media, but how creators can be engineered into large scale reach strategies that still drive brand penetration.

They also reflect on the AiMCO Summit in Sydney, where more than 800 creators, marketers and agencies gathered to discuss the future of the industry. Nathan shares insights from Fabulate’s presentation on the “Dead Creator Theory,” which examines the risks of leaning too heavily on generative AI in creator marketing. Drawing parallels with the “Dead Internet Theory,” the conversation explores what happens when content becomes infinitely scalable, and why trust, authenticity and human creativity may become the most valuable assets in an AI saturated media environment.

In the second half of the episode, the conversation shifts to a feature interview with Pru Corrigan. With more than two decades of experience shaping talent and culture, Pru shares her perspective on the evolution of the creator economy and the realities of building founder led talent businesses. From co founding Two Birds Talking to building One Daydream into one of Australia’s leading creator talent agencies, she reflects on the strategic decisions, pivots and instincts required to navigate an industry that continues to evolve at speed.

The discussion covers how talent agencies identify creators who are commercially ready, how the definition of success has shifted for creators and brands, and why mentorship and long term career thinking are becoming increasingly important as the creator economy matures.

In this week’s TLDR, the team unpack Mark Ritson’s criticism of Unilever’s creator strategy, insights from the AiMCO Summit and the implications of the “Dead Creator Theory,” and the launch of a new AI driven talent agency attempting to scale creator ecosystems through automation.

This episode is designed for marketers, agencies and creators who are trying to understand how creator marketing is evolving as a strategic growth channel, and how technology, talent and authenticity will shape the next phase of the creator economy.

Follow, Subscribe and Stay Connected.Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube


Visit our website: www.fabulate.co


Timecodes

(08:53) AMCO Summit in Sydney – industry trends and “Dead Creator Theory” discussion on AI and authenticity

(10:25) The rise of AI-generated content and concerns about the future of authentic creator marketing

(15:09) New AI-powered creator agency “Devotion” and the debate about scaling influencer marketing with algorithms

(17:49) Interview begins with Pru Corrigan – building One Daydream and the evolution of talent agencies

(24:38) Why Pru pivoted from PR to talent management and the rise of the creator economy

(33:23) What brands and agencies look for in creators: engagement, consistency and commercial readiness

(42:42) The power of long-term brand partnerships and storytelling in creator marketing


]]> 2912 no TikTok, Commerce, and the Creator Economy Shift In episode eight of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation that connects platform earnings, creator monetisation and the role of AI infrastructure in shaping what comes next. They are also joined by Fabulate co founder and CTO Sachin Singh for a deep dive into how technology is quietly redefining the operating system of creator marketing. This week’s discussion begins with Q4 earnings from Snap and Alphabet, where one signal stands out: short form, long form and connected TV are no longer behaving like separate products. With YouTube Shorts now driving more than 200 billion daily views and generating higher revenue per watch hour than long form in the US, the team unpack what this convergence means for creators, brands and media investment strategies in 2026. They also explore the rapid expansion of live commerce in China, where creators are generating billions in transactions in a single stream, and examine how TikTok’s logistics mandates in the US suggest commerce is becoming a default behaviour rather than an optional feature. If creator marketing has historically been built on reach, what happens when transactions become the primary monetisation path? In the second half of the episode, Sachin shares the technical philosophy behind building Fabulate as modular, integration led infrastructure rather than another dashboard tool. The conversation moves beyond AI hype to practical application, including brand safety at scale, content compliance, translation and dubbing, and the recent integration of TikTok Symphony directly into the Fabulate workflow. Together, they discuss how AI should compound creator effort, not replace it, and why platforms must influence what happens next rather than simply report on what has already happened. In this week’s TLDR, the team unpack Snap and Alphabet’s earnings results, Fabulate’s integration of TikTok Symphony, and the structural shifts in global live commerce that could reshape the competitive landscape between TikTok and Amazon. This episode is designed for marketers, agencies and creators who are thinking about infrastructure, scale and the future of monetisation in the creator economy, and who want to understand where technology meaningfully fits into that equation. Timecodes (01:13) – Platform trends: Snap & Alphabet results, short- vs long-form, and shifting video consumption (05:00) – TikTok Symphony AI and how generative tools scale creator output without replacing creators (10:00) – Creator monetization future: live commerce, China vs West, and TikTok’s commerce evolution (15:00) – Interview: tackling fragmentation in influencer marketing and the value of unified platforms (30:48) – Closing: AI mindset, experimentation, and why this is the “worst AI will ever be” Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au Thu, 12 Feb 2026 00:53:00 -0000 full Fabulate In episode eight of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation that connects platform earnings, creator monetisation and the role of AI infrastructure in shaping what comes next. They are also joined by Fabulate co founder and CTO Sachin Singh for a deep dive into how technology is quietly redefining the operating system of creator marketing. This week’s discussion begins with Q4 earnings from Snap and Alphabet, where one signal stands out: short form, long form and connected TV are no longer behaving like separate products. With YouTube Shorts now driving more than 200 billion daily views and generating higher revenue per watch hour than long form in the US, the team unpack what this convergence means for creators, brands and media investment strategies in 2026. They also explore the rapid expansion of live commerce in China, where creators are generating billions in transactions in a single stream, and examine how TikTok’s logistics mandates in the US suggest commerce is becoming a default behaviour rather than an optional feature. If creator marketing has historically been built on reach, what happens when transactions become the primary monetisation path? In the second half of the episode, Sachin shares the technical philosophy behind building Fabulate as modular, integration led infrastructure rather than another dashboard tool. The conversation moves beyond AI hype to practical application, including brand safety at scale, content compliance, translation and dubbing, and the recent integration of TikTok Symphony directly into the Fabulate workflow. Together, they discuss how AI should compound creator effort, not replace it, and why platforms must influence what happens next rather than simply report on what has already happened. In this week’s TLDR, the team unpack Snap and Alphabet’s earnings results, Fabulate’s integration of TikTok Symphony, and the structural shifts in global live commerce that could reshape the competitive landscape between TikTok and Amazon. This episode is designed for marketers, agencies and creators who are thinking about infrastructure, scale and the future of monetisation in the creator economy, and who want to understand where technology meaningfully fits into that equation. Timecodes (01:13) – Platform trends: Snap & Alphabet results, short- vs long-form, and shifting video consumption (05:00) – TikTok Symphony AI and how generative tools scale creator output without replacing creators (10:00) – Creator monetization future: live commerce, China vs West, and TikTok’s commerce evolution (15:00) – Interview: tackling fragmentation in influencer marketing and the value of unified platforms (30:48) – Closing: AI mindset, experimentation, and why this is the “worst AI will ever be” Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au In episode eight of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation that connects platform earnings, creator monetisation and the role of AI infrastructure in shaping what comes next. They are also joined by Fabulate co founder and CTO Sachin Singh for a deep dive into how technology is quietly redefining the operating system of creator marketing.

This week’s discussion begins with Q4 earnings from Snap and Alphabet, where one signal stands out: short form, long form and connected TV are no longer behaving like separate products. With YouTube Shorts now driving more than 200 billion daily views and generating higher revenue per watch hour than long form in the US, the team unpack what this convergence means for creators, brands and media investment strategies in 2026.

They also explore the rapid expansion of live commerce in China, where creators are generating billions in transactions in a single stream, and examine how TikTok’s logistics mandates in the US suggest commerce is becoming a default behaviour rather than an optional feature. If creator marketing has historically been built on reach, what happens when transactions become the primary monetisation path?

In the second half of the episode, Sachin shares the technical philosophy behind building Fabulate as modular, integration led infrastructure rather than another dashboard tool. The conversation moves beyond AI hype to practical application, including brand safety at scale, content compliance, translation and dubbing, and the recent integration of TikTok Symphony directly into the Fabulate workflow. Together, they discuss how AI should compound creator effort, not replace it, and why platforms must influence what happens next rather than simply report on what has already happened.

In this week’s TLDR, the team unpack Snap and Alphabet’s earnings results, Fabulate’s integration of TikTok Symphony, and the structural shifts in global live commerce that could reshape the competitive landscape between TikTok and Amazon.

This episode is designed for marketers, agencies and creators who are thinking about infrastructure, scale and the future of monetisation in the creator economy, and who want to understand where technology meaningfully fits into that equation.

Timecodes

(01:13) – Platform trends: Snap & Alphabet results, short- vs long-form, and shifting video consumption
(05:00) – TikTok Symphony AI and how generative tools scale creator output without replacing creators
(10:00) – Creator monetization future: live commerce, China vs West, and TikTok’s commerce evolution
(15:00) – Interview: tackling fragmentation in influencer marketing and the value of unified platforms
(30:48) – Closing: AI mindset, experimentation, and why this is the “worst AI will ever be”

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube


Visit our website: www.fabulate.com.au

]]> 2025 no How Creators Are Changing the Way We Discover Everything In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creators are reshaping the way live sport is covered, experienced and commercialised, from the Australian Open through to the World Cup and the Super Bowl. They unpack why creators are now being treated more like media partners than guests, how this shift is changing the on ground experience at major events, and what it means for brands looking to show up in sport in more cultural and lifestyle led ways. The conversation looks at how creators are extending the life of live moments well beyond the broadcast, and why this is opening the door for new categories and new audiences. The team also discusses the launch of Fabulate’s Fab 100, a data led list built from close to a million searches, profile views and shortlists, revealing the creators brands consistently returned to in 2025. They break down what stood out, from the rise of mid tier creators to the growing importance of reliability, audience relevance and professionalism over raw scale. Nathan then shares insights from the TikTok Partner Summit in Singapore, including why TikTok search is becoming impossible for brands to ignore, what branded search hubs mean for discovery, and what’s coming next for TikTok Shop and live commerce. This episode is designed for marketers, agencies and creators who want to understand where creator marketing is heading next, and how sport, platforms and data are reshaping the way influence actually works. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au Wed, 04 Feb 2026 03:00:00 -0000 full Fabulate In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creators are reshaping the way live sport is covered, experienced and commercialised, from the Australian Open through to the World Cup and the Super Bowl. They unpack why creators are now being treated more like media partners than guests, how this shift is changing the on ground experience at major events, and what it means for brands looking to show up in sport in more cultural and lifestyle led ways. The conversation looks at how creators are extending the life of live moments well beyond the broadcast, and why this is opening the door for new categories and new audiences. The team also discusses the launch of Fabulate’s Fab 100, a data led list built from close to a million searches, profile views and shortlists, revealing the creators brands consistently returned to in 2025. They break down what stood out, from the rise of mid tier creators to the growing importance of reliability, audience relevance and professionalism over raw scale. Nathan then shares insights from the TikTok Partner Summit in Singapore, including why TikTok search is becoming impossible for brands to ignore, what branded search hubs mean for discovery, and what’s coming next for TikTok Shop and live commerce. This episode is designed for marketers, agencies and creators who want to understand where creator marketing is heading next, and how sport, platforms and data are reshaping the way influence actually works. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creators are reshaping the way live sport is covered, experienced and commercialised, from the Australian Open through to the World Cup and the Super Bowl.

They unpack why creators are now being treated more like media partners than guests, how this shift is changing the on ground experience at major events, and what it means for brands looking to show up in sport in more cultural and lifestyle led ways. The conversation looks at how creators are extending the life of live moments well beyond the broadcast, and why this is opening the door for new categories and new audiences.

The team also discusses the launch of Fabulate’s Fab 100, a data led list built from close to a million searches, profile views and shortlists, revealing the creators brands consistently returned to in 2025. They break down what stood out, from the rise of mid tier creators to the growing importance of reliability, audience relevance and professionalism over raw scale.

Nathan then shares insights from the TikTok Partner Summit in Singapore, including why TikTok search is becoming impossible for brands to ignore, what branded search hubs mean for discovery, and what’s coming next for TikTok Shop and live commerce.

This episode is designed for marketers, agencies and creators who want to understand where creator marketing is heading next, and how sport, platforms and data are reshaping the way influence actually works.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube


Visit our website: www.fabulate.com.au

]]> 2123 no The ROI Reckoning for Creator Marketing In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creator marketing is evolving as expectations around performance and accountability continue to rise. They discuss why the channel is being treated with increasing scrutiny, how perceptions of value are shifting, and what this means for the way brands think about investment, pricing and long term impact. As creator marketing matures, the conversation looks at what needs to change for it to sit alongside other established channels. Nathan also shares his perspective on a wider industry challenge emerging as creator marketing scales, particularly around how insights and learnings are captured and used over time. They touch on the growing role of technology in shaping future decisions, and why having the right foundations in place will matter more as the space continues to develop. The episode wraps with a look at where creator marketing is heading next, and what will separate the brands and teams that are set up to succeed as the industry moves forward. This episode is designed for marketers, agencies and creators who are thinking beyond short term wins and are focused on building creator strategies that deliver clarity, confidence and long term value. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au Wed, 28 Jan 2026 23:57:00 -0000 full Fabulate In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creator marketing is evolving as expectations around performance and accountability continue to rise. They discuss why the channel is being treated with increasing scrutiny, how perceptions of value are shifting, and what this means for the way brands think about investment, pricing and long term impact. As creator marketing matures, the conversation looks at what needs to change for it to sit alongside other established channels. Nathan also shares his perspective on a wider industry challenge emerging as creator marketing scales, particularly around how insights and learnings are captured and used over time. They touch on the growing role of technology in shaping future decisions, and why having the right foundations in place will matter more as the space continues to develop. The episode wraps with a look at where creator marketing is heading next, and what will separate the brands and teams that are set up to succeed as the industry moves forward. This episode is designed for marketers, agencies and creators who are thinking beyond short term wins and are focused on building creator strategies that deliver clarity, confidence and long term value. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creator marketing is evolving as expectations around performance and accountability continue to rise.

They discuss why the channel is being treated with increasing scrutiny, how perceptions of value are shifting, and what this means for the way brands think about investment, pricing and long term impact. As creator marketing matures, the conversation looks at what needs to change for it to sit alongside other established channels.

Nathan also shares his perspective on a wider industry challenge emerging as creator marketing scales, particularly around how insights and learnings are captured and used over time. They touch on the growing role of technology in shaping future decisions, and why having the right foundations in place will matter more as the space continues to develop.

The episode wraps with a look at where creator marketing is heading next, and what will separate the brands and teams that are set up to succeed as the industry moves forward.

This episode is designed for marketers, agencies and creators who are thinking beyond short term wins and are focused on building creator strategies that deliver clarity, confidence and long term value.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube

Visit our website: www.fabulate.com.au


]]> 2340 no How Creators Drive the Full Funnel with Amanda Bosch In episode five of Influencing Outcomes, Nathan Powell is joined once again by guest co-host Eliza Lewis for a wide-ranging conversation that sits at the intersection of culture, commerce and creator performance. They’re joined by Amanda Bosch, Social Performance & Creator Marketing Lead at Foxtel Group, where she works across BINGE, Kayo Sports and Foxtel to drive measurable outcomes through social and creator-led strategies. With more than two decades of experience across digital, content and performance marketing, Amanda brings a rare full-funnel perspective on how creators can influence awareness, education and subscriber growth at scale. Together, they explore how creator marketing has evolved beyond a brand awareness channel, why creators are increasingly being treated as long-term assets rather than one-off campaign tactics, and how data, speed and platform fluency are reshaping how large organisations work with creators. Amanda shares insight into what drives performance gaps between creator content and brand ads, how Foxtel Group thinks about amortising creator investment, and what still holds brands back from increasing spend in the space. In this week’s TLDR, Nathan and Eliza unpack three major stories shaping the creator economy: Reddit’s legal challenge to Australia’s under sixteen social media ban, TikTok Shop’s explosive Black Friday performance across the US and UK, and the growing trust gap between audiences and AI-generated content as platforms introduce new controls and disclosure requirements. This episode is designed for marketers, agencies and creators who are thinking beyond reach and engagement, and are focused on building creator strategies that deliver clarity, performance and real commercial impact across the full funnel. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au Wed, 17 Dec 2025 17:30:00 -0000 full Fabulate In episode five of Influencing Outcomes, Nathan Powell is joined once again by guest co-host Eliza Lewis for a wide-ranging conversation that sits at the intersection of culture, commerce and creator performance. They’re joined by Amanda Bosch, Social Performance & Creator Marketing Lead at Foxtel Group, where she works across BINGE, Kayo Sports and Foxtel to drive measurable outcomes through social and creator-led strategies. With more than two decades of experience across digital, content and performance marketing, Amanda brings a rare full-funnel perspective on how creators can influence awareness, education and subscriber growth at scale. Together, they explore how creator marketing has evolved beyond a brand awareness channel, why creators are increasingly being treated as long-term assets rather than one-off campaign tactics, and how data, speed and platform fluency are reshaping how large organisations work with creators. Amanda shares insight into what drives performance gaps between creator content and brand ads, how Foxtel Group thinks about amortising creator investment, and what still holds brands back from increasing spend in the space. In this week’s TLDR, Nathan and Eliza unpack three major stories shaping the creator economy: Reddit’s legal challenge to Australia’s under sixteen social media ban, TikTok Shop’s explosive Black Friday performance across the US and UK, and the growing trust gap between audiences and AI-generated content as platforms introduce new controls and disclosure requirements. This episode is designed for marketers, agencies and creators who are thinking beyond reach and engagement, and are focused on building creator strategies that deliver clarity, performance and real commercial impact across the full funnel. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au In episode five of Influencing Outcomes, Nathan Powell is joined once again by guest co-host Eliza Lewis for a wide-ranging conversation that sits at the intersection of culture, commerce and creator performance.

They’re joined by Amanda Bosch, Social Performance & Creator Marketing Lead at Foxtel Group, where she works across BINGE, Kayo Sports and Foxtel to drive measurable outcomes through social and creator-led strategies. With more than two decades of experience across digital, content and performance marketing, Amanda brings a rare full-funnel perspective on how creators can influence awareness, education and subscriber growth at scale.

Together, they explore how creator marketing has evolved beyond a brand awareness channel, why creators are increasingly being treated as long-term assets rather than one-off campaign tactics, and how data, speed and platform fluency are reshaping how large organisations work with creators. Amanda shares insight into what drives performance gaps between creator content and brand ads, how Foxtel Group thinks about amortising creator investment, and what still holds brands back from increasing spend in the space.

In this week’s TLDR, Nathan and Eliza unpack three major stories shaping the creator economy: Reddit’s legal challenge to Australia’s under sixteen social media ban, TikTok Shop’s explosive Black Friday performance across the US and UK, and the growing trust gap between audiences and AI-generated content as platforms introduce new controls and disclosure requirements.

This episode is designed for marketers, agencies and creators who are thinking beyond reach and engagement, and are focused on building creator strategies that deliver clarity, performance and real commercial impact across the full funnel.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube

Visit our website: www.fabulate.com.au


]]> 2561 no What Brands Are Looking For in Creator Partners with Lydia Feely In episode four of Influencing Outcomes, Nathan Powell is joined by guest co-host Eliza Lewis for a conversation that reflects one of the clearest signals of where creator marketing is heading: the rise of structured and commercially rigorous creator pitches. They’re joined by Lydia Feely, General Manager at TrinityP3, one of APAC’s leading marketing management consultancies and a trusted partner to major brands navigating transformation. Lydia brings a rare dual perspective with deep client side experience across major organisations and front line visibility into how pitches, procurement and partner selection are evolving as creator investment grows. Together they explore why creator specific RFPs are accelerating, what marketers are really looking for in today’s pitch rooms, and where the biggest capability gaps are emerging as creator budgets expand. Lydia shares sharp insight into what separates mature creator partners from those still operating in the experimental phase, the commercial pressures reshaping operating models, and how technology, pricing transparency and governance are becoming essential in the next phase of growth. In this week’s TLDR, Nathan and Eliza unpack three major stories: the push for transparency in creator fees as spend increases, TikTok giving users control over how much AI content appears in their feeds, and what the TikTok Awards revealed about the cultural divide between traditional media and creator culture, along with creator reactions to Australia’s upcoming under sixteen social media ban. This episode is designed for marketers, agencies and creators navigating higher expectations, tighter commercial models and the increasing need for clarity, capability and performance within a more sophisticated creator economy. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram | TikTok | YouTube Visit our website: www.fabulate.com.au Thu, 04 Dec 2025 03:20:00 -0000 full Fabulate In episode four of Influencing Outcomes, Nathan Powell is joined by guest co-host Eliza Lewis for a conversation that reflects one of the clearest signals of where creator marketing is heading: the rise of structured and commercially rigorous creator pitches. They’re joined by Lydia Feely, General Manager at TrinityP3, one of APAC’s leading marketing management consultancies and a trusted partner to major brands navigating transformation. Lydia brings a rare dual perspective with deep client side experience across major organisations and front line visibility into how pitches, procurement and partner selection are evolving as creator investment grows. Together they explore why creator specific RFPs are accelerating, what marketers are really looking for in today’s pitch rooms, and where the biggest capability gaps are emerging as creator budgets expand. Lydia shares sharp insight into what separates mature creator partners from those still operating in the experimental phase, the commercial pressures reshaping operating models, and how technology, pricing transparency and governance are becoming essential in the next phase of growth. In this week’s TLDR, Nathan and Eliza unpack three major stories: the push for transparency in creator fees as spend increases, TikTok giving users control over how much AI content appears in their feeds, and what the TikTok Awards revealed about the cultural divide between traditional media and creator culture, along with creator reactions to Australia’s upcoming under sixteen social media ban. This episode is designed for marketers, agencies and creators navigating higher expectations, tighter commercial models and the increasing need for clarity, capability and performance within a more sophisticated creator economy. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram | TikTok | YouTube Visit our website: www.fabulate.com.au In episode four of Influencing Outcomes, Nathan Powell is joined by guest co-host Eliza Lewis for a conversation that reflects one of the clearest signals of where creator marketing is heading: the rise of structured and commercially rigorous creator pitches.

They’re joined by Lydia Feely, General Manager at TrinityP3, one of APAC’s leading marketing management consultancies and a trusted partner to major brands navigating transformation. Lydia brings a rare dual perspective with deep client side experience across major organisations and front line visibility into how pitches, procurement and partner selection are evolving as creator investment grows.

Together they explore why creator specific RFPs are accelerating, what marketers are really looking for in today’s pitch rooms, and where the biggest capability gaps are emerging as creator budgets expand. Lydia shares sharp insight into what separates mature creator partners from those still operating in the experimental phase, the commercial pressures reshaping operating models, and how technology, pricing transparency and governance are becoming essential in the next phase of growth.

In this week’s TLDR, Nathan and Eliza unpack three major stories: the push for transparency in creator fees as spend increases, TikTok giving users control over how much AI content appears in their feeds, and what the TikTok Awards revealed about the cultural divide between traditional media and creator culture, along with creator reactions to Australia’s upcoming under sixteen social media ban.

This episode is designed for marketers, agencies and creators navigating higher expectations, tighter commercial models and the increasing need for clarity, capability and performance within a more sophisticated creator economy.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram | TikTok | YouTube

Visit our website: www.fabulate.com.au

]]> 2178 no Creators, Capital and the New Power Shift with Genevieve Day In our third episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Genevieve Day, Founder and CEO of Day MGMT, one of Australia’s leading digital talent agencies. Nearly a decade into running Day MGMT, Genevieve has shaped the careers of top creators and helped define what professionalism looks like in a maturing creator economy. Together, they unpack how creators are evolving into fully fledged businesses, how agencies add value in a more competitive market, and what longevity really requires in 2025 and beyond. In this week’s TL;DR, Nathan and Ben break down three major shifts transforming the industry right now: the surge in investment and consolidation across influencer marketing, Visa’s latest data showing the financial identity crisis hitting creators as brands move to longer payment terms, and the rise of creators launching their own agencies and reshaping the traditional creative power dynamic. This episode offers sharp, practical insight for brand marketers, creators, agencies and talent managers navigating higher expectations, tighter commercial models and the next wave of creator growth while staying connected to what drives this industry forward: creativity, consistency and community at scale. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au Mon, 24 Nov 2025 18:00:00 -0000 full Fabulate In our third episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Genevieve Day, Founder and CEO of Day MGMT, one of Australia’s leading digital talent agencies. Nearly a decade into running Day MGMT, Genevieve has shaped the careers of top creators and helped define what professionalism looks like in a maturing creator economy. Together, they unpack how creators are evolving into fully fledged businesses, how agencies add value in a more competitive market, and what longevity really requires in 2025 and beyond. In this week’s TL;DR, Nathan and Ben break down three major shifts transforming the industry right now: the surge in investment and consolidation across influencer marketing, Visa’s latest data showing the financial identity crisis hitting creators as brands move to longer payment terms, and the rise of creators launching their own agencies and reshaping the traditional creative power dynamic. This episode offers sharp, practical insight for brand marketers, creators, agencies and talent managers navigating higher expectations, tighter commercial models and the next wave of creator growth while staying connected to what drives this industry forward: creativity, consistency and community at scale. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au In our third episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Genevieve Day, Founder and CEO of Day MGMT, one of Australia’s leading digital talent agencies. Nearly a decade into running Day MGMT, Genevieve has shaped the careers of top creators and helped define what professionalism looks like in a maturing creator economy. Together, they unpack how creators are evolving into fully fledged businesses, how agencies add value in a more competitive market, and what longevity really requires in 2025 and beyond.

In this week’s TL;DR, Nathan and Ben break down three major shifts transforming the industry right now: the surge in investment and consolidation across influencer marketing, Visa’s latest data showing the financial identity crisis hitting creators as brands move to longer payment terms, and the rise of creators launching their own agencies and reshaping the traditional creative power dynamic.

This episode offers sharp, practical insight for brand marketers, creators, agencies and talent managers navigating higher expectations, tighter commercial models and the next wave of creator growth while staying connected to what drives this industry forward: creativity, consistency and community at scale.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube

Visit our website: www.fabulate.com.au


]]> 2590 The New Rules of Creator Marketing with Patrick Whitnall In our second episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Patrick Whitnall, Managing Director of the Australian Influencer Marketing Council (AIMCO). With more than 25 years’ experience across agencies, brands and now the industry peak body, Patrick brings a rare, 360 view of creator marketing. Together, they talk about what “growing up” as an industry really looks like, from governance, payments and tax to mental health, IP protection, and why creators are fast becoming media publishers in their own right. In this week’s TL;DR, Nathan and Ben unpack three of the biggest stories shaping the creator landscape right now: Australia’s upcoming social media ban for under sixteens and what “reasonable steps” might actually look like for platforms; the Empire Family’s decision to move overseas so their 14 year old creator can keep building her channels; and new Bloomberg data showing that while marketing roles are down overall, creator focused jobs are one of the strongest growth areas. This episode is packed with practical insight for brand marketers, creators, agencies and talent managers who want to navigate regulation, prove the value of creator marketing and still protect what makes this space work so well: trust, creativity and community. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au Mon, 17 Nov 2025 18:18:00 -0000 full Fabulate In our second episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Patrick Whitnall, Managing Director of the Australian Influencer Marketing Council (AIMCO). With more than 25 years’ experience across agencies, brands and now the industry peak body, Patrick brings a rare, 360 view of creator marketing. Together, they talk about what “growing up” as an industry really looks like, from governance, payments and tax to mental health, IP protection, and why creators are fast becoming media publishers in their own right. In this week’s TL;DR, Nathan and Ben unpack three of the biggest stories shaping the creator landscape right now: Australia’s upcoming social media ban for under sixteens and what “reasonable steps” might actually look like for platforms; the Empire Family’s decision to move overseas so their 14 year old creator can keep building her channels; and new Bloomberg data showing that while marketing roles are down overall, creator focused jobs are one of the strongest growth areas. This episode is packed with practical insight for brand marketers, creators, agencies and talent managers who want to navigate regulation, prove the value of creator marketing and still protect what makes this space work so well: trust, creativity and community. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au In our second episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Patrick Whitnall, Managing Director of the Australian Influencer Marketing Council (AIMCO). With more than 25 years’ experience across agencies, brands and now the industry peak body, Patrick brings a rare, 360 view of creator marketing. Together, they talk about what “growing up” as an industry really looks like, from governance, payments and tax to mental health, IP protection, and why creators are fast becoming media publishers in their own right.

In this week’s TL;DR, Nathan and Ben unpack three of the biggest stories shaping the creator landscape right now: Australia’s upcoming social media ban for under sixteens and what “reasonable steps” might actually look like for platforms; the Empire Family’s decision to move overseas so their 14 year old creator can keep building her channels; and new Bloomberg data showing that while marketing roles are down overall, creator focused jobs are one of the strongest growth areas.

This episode is packed with practical insight for brand marketers, creators, agencies and talent managers who want to navigate regulation, prove the value of creator marketing and still protect what makes this space work so well: trust, creativity and community.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube


Visit our website: www.fabulate.com.au

]]> 3125 no How Culture, Strategy and Influence Intersect with Eugene Healy In our first episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with independent brand strategist Eugene Healy, whose work spans global brands like L’Oréal, Spotify, Google and Red Bull, as well as his own audience of more than 425,000 followers across Instagram, TikTok and LinkedIn. Together, they explore how culture, creativity and data collide in influencer marketing, from what it really means to influence culture to how creators can balance consistency with burnout. In this week’s TL;DR, Nathan and Ben unpack three of the biggest stories shaping the creator economy right now, including TikTok’s latest ownership news, OpenAI’s new AI video platform Sora, and the rise of TikTok as a news source for younger audiences. This episode is filled with insights for brand marketers, creators and agencies who want to understand not just where influencer marketing is headed, but how to make it work better. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind-the-scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au Mon, 10 Nov 2025 01:30:00 -0000 full Fabulate In our first episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with independent brand strategist Eugene Healy, whose work spans global brands like L’Oréal, Spotify, Google and Red Bull, as well as his own audience of more than 425,000 followers across Instagram, TikTok and LinkedIn. Together, they explore how culture, creativity and data collide in influencer marketing, from what it really means to influence culture to how creators can balance consistency with burnout. In this week’s TL;DR, Nathan and Ben unpack three of the biggest stories shaping the creator economy right now, including TikTok’s latest ownership news, OpenAI’s new AI video platform Sora, and the rise of TikTok as a news source for younger audiences. This episode is filled with insights for brand marketers, creators and agencies who want to understand not just where influencer marketing is headed, but how to make it work better. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind-the-scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au In our first episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with independent brand strategist Eugene Healy, whose work spans global brands like L’Oréal, Spotify, Google and Red Bull, as well as his own audience of more than 425,000 followers across Instagram, TikTok and LinkedIn. Together, they explore how culture, creativity and data collide in influencer marketing, from what it really means to influence culture to how creators can balance consistency with burnout.

In this week’s TL;DR, Nathan and Ben unpack three of the biggest stories shaping the creator economy right now, including TikTok’s latest ownership news, OpenAI’s new AI video platform Sora, and the rise of TikTok as a news source for younger audiences.

This episode is filled with insights for brand marketers, creators and agencies who want to understand not just where influencer marketing is headed, but how to make it work better.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind-the-scenes content:

Visit our website: www.fabulate.com.au


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