And what if the only reason you have not heard it is because no one ever thought to ask?

According to sociologist Gary David, that is not a hypothetical but a pattern. In every organization, the people at the lowest point of the org chart often have the clearest view of what is actually happening on the ground. But leaders rarely talk to them. They design strategies from the top down, rely on the wrong signals, and then wonder why their customer first initiatives are burning out employees and weakening morale.

Gary has spent 26 years at Bentley University teaching business students to think like sociologists: to study systems rather than just individuals, to map stakeholders from the ground up, and to understand that data without context can easily mislead.

In this episode, we explore why the Starbucks mobile order shift created unintended pressure points, how a well intentioned grant tied to underage drinking distorted crime data, and why the janitor in The Breakfast Club might have understood the system better than anyone else in the room.

Because if you are not designing with people, including the ones who clean the floors and staff the front desk, you are not really designing at all.

In this episode, we discuss:

• [00:00] Why systems matter more than individuals

• [01:57] What shaped Gary’s interest in human behavior

• [03:56] Why we act differently in different settings

• [07:09] The power of social identity

• [10:45] Discovering sociology and thinking at scale

• [13:08] Bringing sociology into business

• [16:31] Where leaders fail at “including people”

• [18:38] Why the lowest levels have the best insights

• [21:04] The Starbucks breakdown of experience design

• [27:32] Limits of design thinking

• [30:15] Inside-out problem solving

• [36:07] Thinking about data at a small scale

• [39:00] The key question before acting on data

• [41:00] Business, ethics, and real-world impact

• [46:00] The role of business in society

• [50:22] Co‑creating the first DEI major in the country

• [55:12] What Bentley grads do differently

• [58:30] What other business schools should copy from Bentley

• [01:00:15] Where to learn more and connect with Gary

Notable Quotes

• [00:05] "We have to look at people within context, people in systems, and how those attempts we have at making things better can ripple in ways that are unanticipated." – Gary

• [00:33] "Before you act on the data, critically examine your data, make sure you know where it's coming from and what's creating it." – Gary

• [19:12] "The people at the lowest point of an org chart can have the greatest insight in terms of how to improve things, but no one ever talks to them." – Gary

• [17:07] "Focusing on customer experience to the detriment of employee experience resulted in a worse overall experience and actually degraded their brand." – Gary

• [33:39] "Data plus context equals information. Data itself doesn't say anything." – Gary

• [34:53] "People don't leave an organization, does that mean it's a good organization? No. It just means people may not have the ability to leave." – Gary

• [54:35] "I can start to notice things I otherwise would never have noticed. And that noticing becomes an opportunity for designing and innovating." – Gary

• [58:36] "100% of customers are people, 100% of employees are people. If you don't understand people, you don't understand business." – Simon Sinek (quoted by Gary)

Gary David

• Website: https://www.garycdavid.com/

• LinkedIn: linkedin.com/in/gary-c-david

• YouTube: https://www.youtube.com/@garydavid9535/videos

• Podcast: Experience By Design

Billy Samoa Saleebey

• LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/

• Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

Website: ⁠https://www.insightoutshow.com/

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That’s something Jason Wong talks about a lot. He’s the founder of Paking Duck, and he’s also built and scaled multiple product businesses before moving into packaging full-time.

And his argument is pretty simple. most founders underestimate packaging completely. Not just as design, but as something that can influence trust, conversions, and how people perceive value instantly.

Because when it’s done well, packaging doesn’t just hold a product… it actually becomes part of how the product sells itself.

So it makes you wonder, how many businesses are leaving that advantage on the table without even realizing it?

In this episode, we discuss:

• [00:00] Introduction

• [01:58] What founders miss about packaging

• [03:14] The Apple packaging effect

• [05:35] How packaging increases profit and reduces cost

• [09:45] Jason’s origin story

• [13:44] The $250K viral product in a week

• [18:02] How immigration shaped grit and perspective

• [23:28] Transition  from product founder to packaging founder

• [34:00] OBVI case: ~70% higher conversions from PR boxes

• [35:33] 3 key areas for packaging audits

• [49:18] Why network with successful founders

• [50:55] Advice to his younger self

• [52:05] Where to connect with Jason

• [52:28] The Paking Duck origin story 

Notable Quotes

• [00:13] “I discovered entrepreneurship when I was young, purely out of survival.” – Jaso

• [05:35] “ Great packaging can save you money. A smart design can reduce weight, reduce damage.”– Jason

• [12:27] “I’m an opportunist. I see things that have a need, and I know how to fill that demand.” – Jason

• [06:51] “ Everybody that buys your product, the one thing you know they're gonna open is the packaging.” – Billy

• [18:02] “ I think when you're an immigrant, you have so much to prove.” – Jason

• [24:44] “ Packaging is often forgotten. No one really thinks about packaging, but everyone needs it.”– Jason

• [39:58] “ I think influencers are not going to be as powerful as they used to be because of a lot of these AI avatars.” – Jason

• [38:11] “We don’t run a single ad. We don’t do cold email. We don’t go to conventions. And we’re still getting so many clients because of AI.” – Jason

Jason Wong

• Website: https://www.pakingduck.com/

• LinkedIn: https://www.linkedin.com/in/imjasonwong/

• Instagram:

Billy Samoa Saleebey

• LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/

• Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

• Website: ⁠https://www.insightoutshow.com/

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In this episode of Insight Out, I sit down with Nicolas Darveau-Garneau, growth strategist, former Google Chief Evangelist, and author of "Be a Sequoia, Not a Bonsai," to unpack why most companies focus on the wrong things and what the top performers do instead.

Nicolas has studied growth across more than 1,000 companies, from startups to global giants. What he found is a simple but powerful shift in thinking. Most companies behave like bonsai trees, constantly trimming for short-term efficiency. The ones that win grow like sequoias. They focus on scale, resilience, and long-term customer value.

We talk about why return on ad spend can be a risky metric, how St. Jude's raised 46% more money by changing a single KPI, and why the best companies stay open to new ideas. Nicolas also shares how to use AI to predict customer lifetime value, how to build a testing culture that moves faster than your competitors, and why brand building can actually be measured in a meaningful way.

From Amazon’s early days in Canada to a single gym in Los Gatos that makes its customers far more valuable, the examples bring these ideas to life in a very practical way.

If you are a founder, executive, or entrepreneur who wants to build something that keeps growing and compounding over time, this conversation will change how you look at every metric on your dashboard. Let’s dive in!

In this episode, we discuss:

• [00:00] Introduction

• [01:08] Introduction to Nicolas Darveau-Garneau

• [02:58] The one metric making companies weaker

• [05:48] The St. Jude's case study

• [07:43] Examples that reveal right vs wrong metrics

• [11:17] AI and the right dashboard

• [15:10] Why customer lifetime value is so controversial

• [18:37] The three pillars of sequoia growth

• [22:26] Pillar 2: Increasing value of existing customers

• [26:37] Pillar 3: Velocity of testing

• [30:40] Customer lifetime value in everything

• [33:13] The art of the minimum viable test

• [35:47] Amazon's customer lifetime value playbook

• [38:37] Brand building as economic science

• [47:54] The AI acceleration

• [52:11] Where to find Nicolas

Notable Quotes

• [03:30] “Would you rather invest a dollar to make 10 or invest a million dollars to make $2 million?” – Nicolas

• [03:37] “By dividing by the investment as opposed to subtracting the investment, you're making a mistake.” – Nicolas

• [03:48] “Almost every company, 90% of the companies are focusing on the short term efficiency metrics, and instead they should be focusing on longer term profitability metrics.” – Nicolas

• [06:23] “Most companies don't have the right KPI and don't use the right data.” – Nicolas

• [10:45] “The best companies are already much better and they get better faster because they're open to trying new stuff.” – Nicolas

• [13:58] “For almost every industry that 20% of the customers in the industry drive a hundred percent of the profits in the industry.” – Nicolas

• [14:35] “Not all customers are created equally.” – Billy

• [15:31] “Make more money in the long term trying to predict the future and try to acquire the most valuable customers.” – Nicolas

• [29:42] “If you have customer lifetime value in the middle, and then you spin tests really, really quickly, you're gonna be hard to catch.” – Nicolas

Nicolas Darveau-Garneau

• Website: https://nicolasdarveaugarneau.com/

• LinkedIn: https://www.linkedin.com/in/nickdg

• Book: Be a Sequoia, Not a Bonsai

Billy Samoa Saleebey

• LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/

• Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

• Website: ⁠https://www.insightoutshow.com/

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In this episode of Insight Out, I sit down with Carl Fudge, founder of Presentation Mode, to break down the anatomy of pitch decks that raise capital. Carl combines psychology, strategy, and design, drawing from experience at McKinsey, IDEO, and venture-backed startups to help founders cut through investor noise.

Carl explains why most founders misunderstand storytelling. A pitch is not a fairy tale. It’s an argument. Investors are reviewing hundreds of opportunities and funding only a few, so founders must present a compelling case backed by both narrative and evidence.

We explore why the first three slides can determine whether an investor keeps reading, why traction should never be buried deep in the deck, and how frameworks like Insight–Tension–Action transform scattered information into a persuasive story.

Carl also discusses the role of visual design in storytelling, the credibility signals investors look for, and how domain expertise strengthens a founder’s narrative.

From Spotify’s origin story to Apple’s iconic marketing philosophy, Carl shares vivid examples of what makes ideas stick.

If you’re raising capital or trying to communicate a bold idea, this conversation will change how you think about pitching your vision.

In this episode, we discuss:

• [00:00] Introduction to Carl Fudge

• [02:07] Story as argument, not fairy tale

• [08:37] The lightbulb moment: becoming "the pitch deck guy"

• [11:15] The Friday night email that changed everything

• [18:37] Why the first three slides decide your fate

• [22:05] Different types of hooks and how to choose the right one

• [24:47] The personal story hook (and the promotion that wasn't)

• [28:01] The insight/fact hook (and playing to FOMO)

• [31:13] The shift hook (AI and security)

• [39:30] Threading emotion without becoming fluffy

• [40:48] Why facts alone fail (the telephone game)

• [45:28] The three-step process for crafting story

• [49:02] Spotify case study

• [53:24] The Tesla/PayPal mafia effect

• [57:30] The role of design in storytelling

• [01:02:00] Presentation Mode: what they do and how to work with them

• [01:04:16] Closing remarks

Notable Quotes

• [02:18] “Out of every 100 pitch decks an investor sees, maybe one or two get funded.” – Carl

• [18:56] “ An investor's kind of only looking at a deck for about 90 seconds. So you just don't have that much time.” – Carl

• [19:03] “ What absolutely must be true is that you have found a way to capture their attention In that first 30 seconds.” – Carl

• [19:26] “ I don't think you can necessarily win a pitch in the first three slides, but I think you can sure as hell lose one.” – Carl

• [38:30] “ You don't have to agree with the conclusion. But as a founder, your job is to lay out your point of view unequivocally to to leave no room for doubt” – Carl

• [57:55] “ Design doesn't matter as much as story. However, I would also say that design is highly fundamental to elevating stories” – Carl

Resources and Links

Carl Fudge

• Website: https://www.presentationmode.co/

• LinkedIn: https://www.linkedin.com/in/carl-fudge-storytelling

Billy Samoa Saleebey

• LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/

• Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

• Website: ⁠https://www.insightoutshow.com/
  

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In this episode of Insight Out, I sit down with Kurt Avery, founder of Sawyer Products, to explore the 40-year journey from a French snake bite kit to a global leader in water filtration and insect repellent. Sawyer has changed tens of millions of lives while giving away over 90% of its profits to communities worldwide.

Kurt shares how persistence, product discipline, and listening to real customer problems created what many call an “overnight success.” He recalls a missionary in Uganda discovering that children aren’t named until age three because so many don’t survive, an insight that shaped Sawyer’s approach.

We dive into his marketing philosophy, early educator targeting, influencer strategies before they were mainstream, and his refusal to build “me too” products. He also explains frameworks like the decision matrix and creative destruction that guide pricing and long-term strategy.

From Haiti to rural Africa and now toward eliminating malaria in children, this conversation redefines what business success can mean.

Feeling like quitting because results aren’t coming fast enough? Kurt’s story will inspire you. Tune in to learn how to build something that lasts and leaves a legacy beyond profit.

In this episode, we discuss:

• [00:00] Introduction

• [02:26] Introduction to Kurt Avery

• [05:26] Water filtration breakthroughs and growth

• [08:10] Disaster response & 40M served

• [15:03] Early marketing lessons

• [17:39] Customer-centric product development

• [20:01] Key milestones and the internet’s role

• [23:19] The lens for deciding categories

• [25:25] Best ways to educate early adopters

• [31:36] Kurt’s pricing philosophy

• [35:36] Outside-the-box thinking vs. business school

• [42:44] Sawyer’s philanthropic model and foundation

• [44:16] What business owners get wrong about philanthropy

• [50:21] Kurt on his legacy

• [56:24] Where to support Sawyer

• [57:41] Kurt on advice for his younger self

Notable Quotes

• [04:46] “We lost money 23 of the first 25 years till we became an overnight success.” – Kurt

• [07:28] “Your hair is 170 microns. So we are that much. We're one 10th or 17 miles. We're like 170 times smaller than your hair is our largest hole.” – Kurt

• [07:50] “Nothing biological can get through there to make you sick. They're all bigger than that.” – Kurt

• [09:32] “We had one in Uganda. Missionary goes in, they, he finds out that the first week you don't name your kids till they're three years old. Why is that? Because we lose so many of 'em.” – Kurt

• [10:03] “I think we're at 40 million people now have gotten clean water from our filters with it.” – Kurt

• [10:11] “We can give somebody 10 years of water for as low as a one-time investment of 30 cents.” – Kurt

• [29:21] “You spend your money on the casual fringe is lucky, hardcore, you don't need to spend money on them, but then you develop your products from them.” – Kurt

• [30:25] “Any buyer's probably got four or five people looking for a piece of the action on everything he buys.” – Kurt

• [43:01] “Our whole philosophy is we'd rather give the money away than the federal government. So we try to minimize our profit.” – Kurt

• [50:33] “As long as I get to heaven and God says, well done. The good and faithful service.” – Kurt

Kurt Avery

• Website: https://www.sawyer.com/

• LinkedIn: ⁠https://www.linkedin.com/company/sawyer-products/

• Facebook: https://www.facebook.com/people/Sawyer-Products

• Book: Sawyer Think: How a Small Company Disrupts Markets and Changes the World

Billy Samoa Saleebey

• LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/

• Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

• Website: ⁠https://www.insightoutshow.com/
  

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My guest today, Phil Johnson, founder of the Master of Business Leadership Academy, joins me to explore why emotional intelligence (EQ) is more critical than ever, not just for us, but for the next generation. Phil explains why our kids will suffer more than we do if we fail to evolve in this area.

We dive into why presence matters in the workplace, why organizations spend so much on presence, and yet so many of us struggle to truly be present. Phil makes a compelling case that leaders with high emotional intelligence cannot be measured the same way as those with high intellectual intelligence, and he discusses the implications of artificial intelligence in this mix.

We also explore the hidden cost of giving away our energy, how it creates an energy deficit, and why replacing that energy without taking it from others is essential. Phil shows why inspirational leaders tend to be more emotionally intelligent and how everyone benefits when we lower our walls, while raising them hurts everyone around us.

Through real-life stories of leadership and transformation, Phil underscores that developing emotional intelligence is essential for personal growth, professional success, and societal evolution. Let’s dive in!

In this episode, we discuss:

• [02:08] Billy’s first conversation  with Phil: key lessons & his methodology

• [03:51] Who Phil Johnson is

• [04:17] What leaders truly need to hear

• [07:05] Root cause of workplace chaos & why thriving at work is low

• [10:49] Habits & tools to protect energy

• [12:20] Real-world examples of energy loss

• [16:40] Developing emotional intelligence

• [18:16] Who to learn from for EQ

• [27:13] Responding vs reacting

• [32:24] Phil’s transformative aha moments

• [39:08] 20,000 years of change in 100 years

• [48:50] Organizations treat symptoms, not root causes

• [52:19] Phil’s advice on developing EI to lead & achieve goals

Notable Quotes

• [06:27] “ Emotional intelligence is 400% more valuable in achieving success in intellectual intelligence.” - Phil

• [07:53] “ Toxic work environments are costing the global economy over $9 trillion a year, and it's increasing.”- Phil

• [08:43] “ We're only actually conscious about 3 to 5% of the time. The rest of the time we're relying on our, on our habits that we've developed.” - Phil

• [11:30] “ How we feel about ourself is based on how somebody else feels about us, we're unconsciously giving away our energy to them to determine how you, how we should feel about ourselves.”-  Phil

• [23:37] " Everybody benefits when we lower our walls and everybody is affected negatively when we raise our walls.” - Phil

• [25:27] “  When we're not present, our ego-based fears take over.”- Phil

• [44:57] “ We can no longer continue like the slowly boiling frog to pretend that somebody's gonna come and save us.”- Phil

Resources and Links

Phil Johnson

• LinkedIn: ⁠https://www.linkedin.com/in/philipjpjohnson/

• Master of Business Leadership Academy: ⁠https://www.youtube.com/channel/UCjfc3tV87p03JMDOXqDu8tQ

Billy Samoa Saleebey

• LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/

• Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

• Website: ⁠https://www.insightoutshow.com/

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Julie recounts the pivotal moment when a Haitian woman told her, "I don’t want water; I need a job," and how it transformed Julie’s vision for long-term development. We also dive into the challenges of building a fair-trade business with limited resources and discuss how giving people the dignity of work can lead to lasting change. From her humble beginnings with tire sandals to expanding into high-end handbags, Julie’s story is a powerful reminder of the difference one person can make when they listen and build with a community, not just for them.

In this episode, we discuss:

• [00:02:08] Julie’s first trip to Haiti

• [00:05:20] The life-changing conversation with a Haitian woman

• [00:07:10] Shifting focus from relief to long-term development

• [00:10:30] The evolution of Deme from sandals to handbags

• [00:14:15] Leadership lessons learned from the Haitian community

• [00:17:40] Overcoming the challenges of starting a business with limited resources

• [00:22:00] How Deme creates opportunity instead of dependency

• [00:26:50] The importance of cultural understanding in business

• [00:30:15] Julie’s advice for aspiring social entrepreneurs

Notable Quotes

• [00:05:28] "I don’t want water; I need a job." – Julie

• [00:11:13] “Economic freedom is the chance to make decisions about your life.” – Julie

• [00:21:46] "A job restores dignity and freedom, it's not just about the paycheck." – Julie

• [00:27:09] "When you create jobs, you're creating hope." – Julie

Resources and Links Julie Colombino

• LinkedIn: ⁠https://www.linkedin.com/in/juliecolombino/

• Instagram: ⁠https://www.instagram.com/juliecolombino/

• Website: https://deuxmains.com/

• Book: https://deuxmains.com/products/from-loss-to-legacy-how-a-fashion-business-rose-from-haiti-s-rubble

Billy Samoa Saleebey

• LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/

• Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

• Website: ⁠https://www.insightoutshow.com/

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In this episode of Insight Out, I sit down with Cat Shanu to break down exactly what draws viewers in and keeps them coming back. Using Philip DeFranco as a case study, we explore the habits, strategies, and small choices that build trust, boost engagement, and create a real sense of community.

We talk about why consistency only works when paired with authenticity, how asking better questions sparks more engagement, and why creators should stop talking at audiences and start talking with them. Cat also shares insights on vulnerability, admitting bias, and making content feel human even when perfection is tempting.

If you’re a creator, podcaster, or entrepreneur looking to grow your audience without burning out or selling out, this episode is packed with practical takeaways you can use right away.

In this episode, we discuss:

• [01:28] Why Philip DeFranco?

• [01:45] Cat’s loyalty to DeFranco’s content

• [01:57] DeFranco’s consistency and relatability

• [03:15] DeFranco’s unique engagement style

• [03:49] Cat on first discovering DeFranco

• [03:56] The power of updates and storytelling

• [04:41] Engagement techniques: direct questions

• [06:26] Making engagement easy

• [08:14] The importance of a strong hook

• [08:37] Avoiding clickbait, maximizing watch time

• [11:38] Authenticity and admitting bias

• [13:28] Vulnerability and relatability in content

• [16:02] What podcasters can learn from Philip DeFranco

• [18:49] Community building and signature phrases

• [19:45] Teasing the next episode, Chris Do

• [20:19] Episode wrap-up and call to action

Notable Quotes

• [01:58] “One of the things you can rely on Philip for is to be consistent.”- Cat

• [02:33] “Consistency means nothing if your content isn’t good.” - Cat

• [02:51] “I don't watch the news; I only get my news from YouTube, and it's from Philip DeFranco.”- Cat

• [06:37] “Make it as easy as possible to get what you want.” - Cat

• [10:44] “You don't get those few seconds back. And if you squander them or don't use them effectively, you're setting (10:50) yourself up for failure.”-  Billy

• [11:40] “You got to hook people. The hook is crucial.” - Billy

• [18:52] "I'm going to end with Philip's phrase, 'You beautiful bastards,' which is what he calls his community.” - Cat

• [19:04] “At the end of the day, we want our audience to feel like a community. And part of that is going to be making them feel like they’re part of a group.”- Cat

Resources and Links

Cat Shanu

• LinkedIn: ⁠https://www.linkedin.com/in/cat-shanu

• Instagram: ⁠https://www.instagram.com/thefemmeguide/

Billy Samoa Saleebey

• LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/

• Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

• Website: ⁠https://www.insightoutshow.com/

Mentioned

• Philip DeFranco's YouTube Channel: https://www.youtube.com/user/sxephil (Go witness the tactics in action)

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In this episode, Brendan joins me to talk about what it takes to make content go viral. Brendan discusses how the world of content creation has changed in the last 20 years and how this change has impacted the way that we communicate. He also talks about how the algorithms that control the reach and distribution of our content are only concerned with retention, and how this impacts the way we should be creating content. Brendan provides examples of how this principle has played out in the success of some of his clients, including Ryan Serhant and Graham Stefan.

In this episode, you will learn the following:

•  What is the biggest mistake content creators are making that prevents them from rising above the noise?
• What are the best content creators doing to keep the attention then we'll talk about getting attention.

In This Episode:

[00:02:38] - Biggest mistakes content creators are making.

[00:07:52] - Example of how niche videos can go viral.

[00:11:49] - What do the best content creators do to keep attention?

[00:12:39] - Tension and release.

[00:15:13] - Physics and virality.

[00:17:25] - Research is so vital.

[00:17:54] - Understanding why things go viral.

[00:22:14] - Gold - level content commonalities.

[00:24:13] - Pacing and sound effects.

[00:25:07] - Effects on the viewer.

[00:28:58] - Creating content that matches your message.

[00:34:43] - Peaking curiosity and yourself.

[00:37:45] - What we got wrong about the algorithm.

[00:41:52] - Biggest social media lessons.

[00:44:07] - The importance of research.

Quote: ‘’One of the fundamental principles that have really changed in content and communication at scale is what we call the generalist approach of how do we make people care about our subject matter, our expertise if they know nothing about us, or maybe they had no interest in what we were talking about before. That is the key to virality. Because the truth is, we are the product of the algorithm. These platforms are not producing premium content to keep people on the platform’’

Resources & Links

Brendan Kane

Social Media:

• ⁠https://www.linkedin.com/in/brendanjkane/⁠
• ⁠https://www.instagram.com/brendankane/⁠
• ⁠https://www.facebook.com/BrendanJamesKane⁠

Website: ⁠https://brendanjkane.com/⁠

Check out Brendan’s books: ⁠https://links.hookpoint.com/⁠

Billy Samoa 

• https://billysamoa.com/
• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billybelieve/
• https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw
• https://www.linkedin.com/in/billysamoa/
• https://billysamoa.com/podcast-archive/
• https://billysamoa.com/video-carousel/
• ⁠https://billysamoa.com/blog-with-sidebar/⁠

Support the show (https://www.patreon.com/bePatron?u=23010497 )

This is an encore episode and was originally published on October 14, 2022

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We analyze how disruption reveals personal agency, why resistance is a natural response, and what separates those who get stuck from those who move forward with intention. Patrick also opens up about co-authoring Disrupt Everything and Win, leaving a prestigious academic role, and building a movement centered on purpose-driven leadership.

Whether you’re navigating a career shift, organizational upheaval, or personal uncertainty, this episode will challenge how you think about disruption and show you how to use it instead of fearing it.

In this episode, we discuss:

[01:06] Disruption and why most people resist it

[01:39] Meet Patrick Leddin

[02:59] Patrick’s disruption journey

[04:43] How James Patterson’s guest lecture changed everything

[07:03] Co-authoring a book with James Patterson

[09:51] Purpose vs. mission vs. vision

[11:23] What Patrick learned from Patterson

[18:39] The outlining lesson

[21:20] Defining disruption

[23:33] Why disruption is fertile ground

[24:51] First step when disruption hits

[26:16] Stories of positive disruptors: Josie Natori & Tom D’Eri

[30:15] Disruption, agency, and organizational mindset

[32:16] The 27 positive disruptor moves

[35:45] Most impactful disruptor moves

[42:41] Framework for positive disruption

[44:48] Redefining extraordinary and the power of focus

[47:22] Summing Up Disruption

Notable Quotes

[01:12] “ Most people think about disruption in a way that they resist. It doesn't feel like an opportunity. They actually feel like they're losing control.” - Billy

[03:17] “ Sometimes the low spots in life disruptions can have some pretty negative ramifications, but even when they're negative, there's often a high point that comes after it.” - Patrick

[09:05] “ Crisis is not the time to start making introductions.” - Doug Parker (quoted by Patrick)

[25:27] “Sometimes saying no is the most disruptive thing you can do.” - Patrick

[47:20] “Disruption doesn’t destroy things, it’s fertile ground for something new and better.” – Patrick[48:27] “You’re wired to disrupt, you have a big brain, experiences that build resilience, and resources no generation has had before.” – Patrick

⁠Resources and Links

Patrick Leddin

• Website: https://www.patrickleddin.com

• LinkedIn: linkedin.com/in/patrickleddin

• Book: Disrupt Everything and Win (co-authored with James Patterson)

Billy Samoa Saleebey

• LinkedIn: ⁠linkedin.com/in/billysamoa

• Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

• Website: ⁠https://www.insightoutshow.com/
  

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In this episode, I sit down with Cat Shanu to tackle those questions and help you break free from creative ruts. We dig into what really causes creative blocks, how perfectionism quietly kills momentum, and what to do when inspiration feels out of reach. Cat shares her own pause from creating, and I open up about staying consistent as a CEO, father, and host, even during low-energy seasons.

Whether you’re a content creator, an entrepreneur, or simply trying to build more consistent habits, this episode will help you reconnect with your creative rhythm and move forward with intention.

In this episode, we discuss:

• [00:00:00] Why creators struggle to make content

• [00:01:21] The natural ebb and flow of creativity and why forcing it backfires

• [00:02:33] Finding inspiration by immersing yourself in what moves you

• [00:04:09] Cat’s four-month creative pause and how she reignited her spark

• [00:04:17] Building LinkedIn systems—batching, scheduling, and staying consistent

• [00:06:22] Turning a Beastie Boys Reddit post into content gold

• [00:07:10] How music and ChatGPT fuel momentum when ideas stall

• [00:08:17] Treating each post like a temporary tattoo

• [00:12:52] Using audience engagement to break creative blocks

• [00:13:31] Why creating for one person beats creating for everyone

• [00:14:51] Telling real stories instead of chasing perfection

• [00:19:45] Using simple prompts to generate endless ideas

• [00:22:05] Cat and Billy’s peak creative workflows

• [00:26:12] Matching tasks to energy for better output

• [00:29:29] Creating consistently while leading, parenting, and podcasting

• [00:33:33] Building your catalog of inspiration and learning from top creators

• [00:38:15] Why breaks sharpen creativity and awareness

• [00:45:26] Letting go of perfection and taking small steps forward

Notable Quotes

• [00:42:21] “When stuck, don't generate, retrieve, go get that information from somewhere else.” - Billy

• [00:12:52] “Treat your post like a temporary tattoo. It's not a permanent tattoo, it's a temporary tattoo. Therefore it doesn't matter.” - Billy

• [00:16:08] “When you think of your community, not as your followers, but as a friend. You can definitely leverage them to just guide you.” - Cat

• [00:24:14] “It's easier to think of creative ideas than when you focus on the whole big picture.” - Cat

• [00:32:54] “Most people will cancel an appointment they make for themselves, but they'll always attend appointment they have with somebody else.” - Billy

• [00:49:56] “The only true, perfect thing I can think of is God. And we put this idea in our head that we need to show up as perfection.” - Cat

Cat Shanu

• LinkedIn: ⁠https://www.linkedin.com/in/cat-shanu

• Instagram: ⁠https://www.instagram.com/thefemmeguide/

Billy Samoa Saleebey

• LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/

• Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

• Website: ⁠https://www.insightoutshow.com/

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Meet ⁠Doug Dane⁠, Doug is the author of ⁠Mistaken Identity⁠, a mentor for leadership, business, and mindset. Doug has spent over 25 years coaching people to improve their results and feel better about themselves so they can stop hiding and start living. He's on a mission to show people how to let go of their past so they can create a better life for themselves, their families, and the world. 

Have you ever grappled with attaining self-realization, autonomy, and success? Then this episode is for you. Tune in now to uncover the power of transformation!

Here's what Doug and I cover:

• What inspires Doug about the great leader Gandhi. (00:03:00)
• How did a young Doug Dane survive the abusive environment he was brought up in and then go on to achieve success?(00:05:28)
• The Pumpkin a Jar story. (00:12:41)
• How can people break free from their mental programming and limiting beliefs to follow their hearts and discover their real Identities? (00:15:40)
• Why you need to have clearly defined goals. (00:19:56)
• The importance of believing in ourselves. (00:26:00)
• Why you need to have a healthy self-image (00:29:26)
• How should we think about goals? (00:36:22)
• The importance of discipline to develop good habits (00:40:00)
• How to set mindset (00:47:53) 
• Why you don't have to go looking for your calling. (00:53:00)

Notable quotes: 

• “The average person tiptoes through life hoping to make it safely to death” - (0012:22)
• ‘’We're kind of like pumpkins in a jar’’ - (00:12:31)
• “There's nothing wrong with you. The only thing that's wrong is what you believe about yourself or about the way you should approach the world. One of the chapters is called Stop Shooting on Yourself” - Doug (00:18:29)
• “Just because someone loves you doesn't mean they give you good advice” - Billy quoting David Meltzer (00:25:07)
• Rather than fighting the existing reality, why not create a new model that makes the existing reality obsolete?” - Doug (00:28:02)
• “Energy comes from a desire” - Doug (39:00:25)
• “Mindset is an action. It's not a thing” - Doug (00:50:02)
• “If you're busy out there searching online and on dates, trying to find the love of your life, they can't find you because you're moving all around” - Doug (00:53:20)
• “Take an action, and you get a reaction” - Doug (00:56:00) 

Resources & Links:

Doug’s Website:

⁠dougdane.com⁠

Doug’s Book:

https://www.dougdane.com/mistakenidentity

Doug on Social Media:

https://www.linkedin.com/in/dougdane/

https://twitter.com/dougdane

https://web.facebook.com/dougdaneofficial

https://www.instagram.com/doug.dane/?hl=en

https://www.youtube.com/@DougDaneCoaching

Billy Samoa Saleebey 

LinkedIn: ⁠https://www.linkedin.com/in/billysamoa⁠ 

Email: billy@podify.com and saleebey@gmail.com 

Loved this episode? Please support us here: ⁠https://www.patreon.com/bePatron?u=23010497⁠

This is an encore episode and was originally published on February 10, 2023

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David has spent his career researching and building a business on the art of communication and presentation, but his expertise goes beyond these practical skills that allow us to succeed in professional settings. He’s also dedicated to helping others apply these techniques on a personal level so that we can improve our relationships, exert control over our emotions, find our sense of happiness, and foster great empathy.  

With his three widely-recognized TED Talks, “The Magical Science of Storytelling,” “How to Avoid Death by PowerPoint,” and “The 110 Techniques of Communication and Public Speaking,” he is reforming our understanding of communication and simultaneously eliminating antiquated notions about storytelling. 

His journey is certainly one of dedication and perseverance, and as he discusses the scientific and psychological sides of expression and communication, the impact of his wife’s stroke, and how he rebuilt his company from nothing, you will walk away from this episode feeling both inspired and ready to tackle your day. 

In this episode, you’ll learn:

• Why The Hitchhiker’s Guide to the Galaxy helps fuel David’s creativity (4:36) 
• The art of adding spice to your presentation (6:57) 
• The transformative power of happiness and the difference between internal and external communication (10:40)
• The focus and importance of David’s upcoming book as well as his tip for grounding yourself in peace, gratitude, and compassion (17:30)
• David’s experience with his wife’s stroke and the process of rebuilding his company (23:46)
• What the somatic feedback loop is and why body language is a huge element of conversation (32:58) 
• The Five Layers of Communication and how to practice utilizing your facial expressions (36:49) 
• Why actors and comedians rate higher than other professions (38:25)
•  How YouTube forced David to adapt and grow and the #1 lesson he’s learned in the realm of public speaking (39:48) 

Notable Quotes:

• “The perception we have of a talk is related to the number of spices in a talk. And that is what you were on to contrast and surprises.” – David (8:55)  
• Every war and every action of hatred stems from our desire to get the substances in our brain fulfilled. That’s where they come from. So yeah, if people would actually understand that they could create them by themselves without hurting and causing pain and destruction, the world would be a better place by far.” – David (20:55)
• “It is interesting how life’s moments that are so shakingly painful can also be so important and put in perspective the few moments that we have on this ball of rock flying through the sky. We sometimes take for granted that we’re given this life.” – Billy (31:15)
• “If you focus on performance, anxiety is its brother. If you focus on having fun, that is when you will be the best version of yourself… And in a state of having fun, we are relaxed. We get free access to our vocabulary, our thoughts…” – David (41:10) 

Resources & Links:

David JP Phillips 

Website: ⁠https://www.davidjpphillips.com/⁠

LinkedIn: ⁠https://www.linkedin.com/in/davidjpphillips/⁠

Instagram: ⁠https://www.instagram.com/davidjpphillips/⁠

YouTube: ⁠https://www.youtube.com/davidjpphillips⁠

TikTok: ⁠https://www.tiktok.com/@davidjpphillips⁠

HeadGain: ⁠https://www.headgain.com/⁠

Presenter Mastery Training: ⁠https://www.headgain.com/jp/⁠ 

Billy Samoa Saleebey 

LinkedIn: ⁠https://www.linkedin.com/in/billysamoa⁠ 

Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

Website: ⁠https://insightoutshow.com/⁠ 

This is an encore episode and was originally published on December 16, 2022

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Blake Hutchison, CEO of Flippa, is joining me on this episode of Insight Out to break down his role at Flippa, his experience over the last 20 years, and the variables that influence the value of businesses in the market. He touches on the importance of looking at growth, average order value, refund rate, cost base, etc., when evaluating how much to buy and sell a business for and some patterns that have emerged over the last few years. 

The team he leads at Flippa supports business owners in their exit or their introduction to possible new business ventures. In short, he helps them make an existing business their own and then, a little further down the road, understand how to optimize the organization financially and systemically! 

In this episode, we discuss:

• How Flippa works in terms of buying and selling (2:43)
• Blake’s entrepreneurial journey and selling his business in 2015 (5:15)
• How data allows Flippa to check the pulse of successful businesses across the globe (9:06) 
• Flippa’s evolution with value assessment (14:46)
• Common themes that Blake has noticed in this market (19:53)
• How to get involved with the platform (23:36)
• Blake shares some inspiring success stories (28:55)
• The most lucrative businesses for entrepreneurs today (32:24)
• How to know the ways a business needs to expand & grow (37:12)
• The future of digitally-based businesses (39:25)
• 
  

Notable Quotes:

• “So what I encourage everyone to do is find a business model that they can imagine themselves having a skill set that they orient well too. And then secondly, find a category that they know they’re gonna be passionate about for long enough that they’ve got the resilience to get through that stabilization period…” – Blake (26:07)
• “It’s better to go slow. It’s a marathon. It’s not a sprint. If you treat it as a sprint, chances are you’re going to make some bad decisions.” – Billy (28:40)
• “Age is a factor in evaluation, by the way, because it gives you some predictability. And buyers and investors love predictability.” – Blake (30:40)
• “You don’t actually have to know tech to buy a digital asset.” – Blake (43:31)

Resources & Links:

Blake Hutchison 

LinkedIn: ⁠https://au.linkedin.com/in/blakehutchison⁠ 

Twitter: ⁠https://mobile.twitter.com/blakenow⁠ 

Flippa: ⁠https://flippa.com/⁠ 

Billy Samoa Saleebey 

LinkedIn: ⁠https://www.linkedin.com/in/billysamoa⁠ 

Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

Website: ⁠https://insightoutshow.com/⁠

This is an encore episode and was originally published on December 23, 2022

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His book, Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow, focuses on the importance of revenue and practical ways to build cash flow in a budding company. He also explores his philosophy that business requires us to be aggressive and simultaneously self-aware. 

In this episode, Mike and I discuss the road to becoming CEO of a successful corporation, why conscious capitalism and company culture are at the core of employee retention, why focus is a critical component in building a business, and more.

In this episode, we discuss:

• The key lessons that sailing around the world at 16 taught Mike (3:40)
• Mike’s journey as a Red Wings fan and the importance of visioning work (5:43)
• A breakdown of the visualization process (10:06)
• How Mike was introduced to conscious capitalism and the way it transformed his business (13:10)
• How Mike became partners with Bob Fish (23:44)
• The importance of competition in business (27:28)
• Why self awareness is a critical component of your business (29:43)
• How to ask for valuable feedback (33:10)
• The biggest contributor to Biggby Coffee’s success (35:41)
• Mike’s advice for aspiring or current business owners (38:26) 
• Why entrepreneurs need to be like the sun (44:30) 
• Mike’s approach to fostering a people-first company (48:07)
• How to develop company culture that respects the employees (51:37)
• Where to find Mike McFall and his final word of advice (56:35) 

Notable Quotes:

• “When you say something enough, you begin to hear yourself say it, other people hear you say it, and they can support you. And it helps to reaffirm that you’re on the course to go where you want to go.” – Billy (9:26)
• “The real root of conscious capitalism is that it’s an inclusive environment where you don’t make tradeoffs between these different components and that you make decisions that everyone benefits from.” – Mike (20:29) 
• “Your self awareness is the most critical component to the success of your business.” – Mike (30:31) 
• “In the end it’s not about revenue. What it’s about is it’s about improving, and it’s an obsession with improvement. And when we obsess with improvement… the revenue generation, the growth, is a subset of the obsession with improvement.” – Mike (42:34)
• “Leadership is about setting the example and then living within that constantly.” – Mike (47:16)
• “In the end, people just want to be around other people who they relate to and they feel a connection to as another human being.” (59:19)

Resources & Links:

Mike McFall 

LinkedIn: ⁠https://www.linkedin.com/in/mike-biggby⁠ 

Instagram: ⁠https://www.instagram.com/mikejmcfall⁠

Biggby Coffee: ⁠https://www.biggby.com/⁠ 

Billy Samoa Saleebey 

LinkedIn: ⁠https://www.linkedin.com/in/billysamoa⁠ 

Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ 

Insight Out 

Website: ⁠https://insightoutshow.com/⁠

This is an encore episode and was originally published on December 30, 2022

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Will is an avid learner and has earned certifications as a Stockbroker, Flight Instructor, Certified Product Manager, Technical Trainer, Commercial Pilot, Microsoft Certified Systems Engineer, Cisco Certified Network Associate, and Certified Professional Behavioural Analyst, I've invited Will here today to learn more about the methods and tools he's developed to achieve success and the techniques he continues to use to expand his life are all described, taught, and delivered in the many businesses, leadership, and peak performance workshops, seminars, and events Will delivers.

 Tune in to get important insights on self-improvement!

What we discuss:

·        Love of learning. (01:41)

·        The power of reaching consequences of the trivial act. (3:30)

·        The seriousness of unforgiving neglect. (4:11)

·        How to focus on those little things in the right way. (5:27)

·        The importance of a checklist. (10:11)

·        Doing something a little bit crazy. (18:11)

·        How to set goals and hold people accountable. And how to communicate effectively with teams of people. (24:34)

·        The goal or intention of the meeting. (28:20)

·        What are the Ground rules. (29:35)

·        The seriousness of time management. (38:01)

·        Billy and Will talk about the impact they have on themselves and how they value time. (38:35)

·        The key metrics, goals, and problem-solving. (43:13)

·        The eulogy goal. (43:13)

Notable quotes:

·        “Bad decisions. Make good stories.” (18:56)

·        “ You have to move a ton of dirt to get one carat of diamond.’’ (26:50)

·        “Business problems are like quicksand. The more you struggle, the faster you sink” (32:17)

·        ‘’ Everybody around you is going to die someday and you're going to lose people along the way. So never, ever waste another single second, doing anything that wasn't the absolute best thing you could be doing.” (38:21)

USEFUL RESOURCES:

 Will’s Website:⁠ http://goalboss.com/⁠

YouTube:⁠ https://www.youtube.com/c/WillPemble⁠

Social Media:

⁠https://www.instagram.com/willpemble/?hl=en⁠

⁠https://www.facebook.com/willpemble⁠

⁠https://www.linkedin.com/in/willpemble/⁠

⁠https://twitter.com/willpemble⁠

Support the show (⁠https://www.patreon.com/bePatron?u=23010497⁠ )

This is an encore episode and was originally published on May 13, 2022

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That’s the focus of Scott Miller’s new book, “Master Mentors Vol. 2.” It examines key insights from 30 of the world’s most transformational leadership thinkers – including Seth Godin, Susan Cain, General Stanley McChrystal and more – and provides simple steps to implement the same insights in your own life. 

In today’s episode, Scott joins me to talk about the most valuable lessons he’s learned from his own mentor, the concept of transformational insight, the subtle nuances between self-worth, self-esteem and self-confidence, why vulnerability is a key element of leadership, and more.

“I think the power of transformation has the power for you to see yourself differently. It has the power for you to challenge your paradigm, your mindset, your belief system, to say, gosh, I always thought about gratitude in this way, but now I'm gonna think about gratitude in this way. Or I thought about what's next for me or my business model. They're personal and professional. I think it's really intended to help kind of shake you to say you've been in this pattern of thinking this line of behavior and just shaking a little bit to say, is that serving you well? Is that serving those around you?” – Scott (06:03)

Top 3 Takeaways 

• A mentor can be anyone. “I don't think you have to know or be in an intimate relationship, professional relationship with your mentor at all,” Scott says. It doesn’t matter that you can’t meet with them for one-on-one guidance; a mentor is anyone who helps you understand how to improve your life, and in the age of podcasts and YouTube, you can get that wisdom in a variety of ways. 
• Try to assume positive intent. Everybody makes mistakes, and sometimes even the most well-intended words come out wrong. A person’s words say more about them than they do about you. 
• Self-worth is inherent and unchanging. “Self-esteem and your self-confidence ebbs and flows based on your sense of self and the kind of relationships you're in and the things that you do that you value or don't value,” Scott says. “But your self-worth cannot be changed and no one else can change it.”

In This Episode

• (01:13) Why you don’t need to meet your mentor to benefit from their wisdom
• (05:21) Scott’s definition of a transformational insight
• (07:14) The practical applications of insights, and using them to transform your life
• (11:30) Bobby Herrera’s life-changing bus ride
• (22:50) Self-worth vs self-esteem vs self-confidence
• (31:51) “Your future truth should be your present.”
• (36:03) BJ Fogg and the power of tiny pattern-breaking habits

Resources & Links

Billy Samoa 

• https://billysamoa.com/
• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billybelieve/
• https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw
• https://www.linkedin.com/in/billysamoa/
• https://billysamoa.com/podcast-archive/
• https://billysamoa.com/video-carousel/
• ⁠https://billysamoa.com/blog-with-sidebar/⁠

Scott Miller

• ⁠https://www.scottjeffreymiller.com/⁠
• ⁠https://www.facebook.com/scottmillerj1⁠
• ⁠https://twitter.com/scottmillerj1⁠
• ⁠https://www.instagram.com/scottjeffreymiller/⁠
• ⁠https://www.linkedin.com/in/scottmillerj1/⁠

Mentioned

• ⁠https://tinyhabits.com/book/⁠
• ⁠https://bobby-herrera.com/⁠
• https://www.franklincovey.com/speakers-bureau/sean-covey/

This is an encore episode and was originally published on August 26, 2022

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In today’s episode of the Insight Out podcast, I have the pleasure of having a conversation with Paul Epstein. Paul has a remarkable background as a former top-tier executive in both NFL and NBA organizations, and he's also a two-time bestselling author of the books "The Power of Playing Offense" and "Better Decisions Faster." His exceptional achievements in 2022 earned him a spot among SUCCESS magazine's prestigious list of accomplished thought leaders, sharing the spotlight with well-known names such as Tony Robbins, Brené Brown, Gary Vaynerchuk, and Mel Robbins. Furthermore, Paul's work has received significant recognition and media coverage, being featured on major platforms like ESPN, NBC, Fox Business, and USA Today. 

In our conversation, Paul shares powerful stories about the impact his parents had on his life, shaping his core values of growth, impact, courage, authenticity, and belief. He discusses his father's influence on his students and his mother's courage in the face of adversity. Paul also talks about his journey from a successful sports manager to a more authentic self, acknowledging the role of his executive coach, Suzanne, in this transformation. He introduces the "head heart hands equation" for decision-making and discusses the importance of personalizing and internalizing values. The episode highlights the significance of authenticity, self-reflection, and making better decisions faster.

In This Episode:

• [05:30] Age 19: A pivotal and life-changing moment
• [07:42] Real leadership and impact
• [09:44] Courage modelled by Paul's dad
• [09:51] Courage as a superpower
• [12:13] The ripple effect of small acts
• [14:10] Finding and living your core values
• [20:31] The beauty of the journaling process
• [22:02] The importance of memorializing and defining values
• [26:23] The impact of belief and humility
• [32:18] Feeling off despite winning
• [34:09] Feedback on not caring about the team
• [37:12]Overcoming self-limiting beliefs
• [40:31] The audit and self-reflection
• [41:49] The Jerry Maguire leap
• [44:00] The head-heart-hands equation

Notable Quotes

• [00:11:00] “Courage is standing tallest when fear and risk are highest” -Paul

• [00:14:29] “Confidence is the Annie that we need to make better decisions faster. Confidence is the Annie to play. If you want to play offence in a world that is largely stuck on defence and so confidence is the through line.” -Paul

• [00:27:16] "I want to surround myself with people that do what they don't want to do in the unseen hours because they believe in it and because they care about it. That, in a sentence, is how I would describe people that win in life.”- Paul

• [00:32:18] “I don't feel purpose, there's a bunch of different shades of this, it's a very gray kind of space but like at the end of the day you just know it's not perfect” -Paul

Resources and Links

Paul Epstein

• ⁠https://www.linkedin.com/in/paulepsteinspeaks/⁠
• https://www.instagram.com/paulepsteinspeaks/
• ⁠https://www.paulepsteinspeaks.com⁠

This is an encore episode and was originally published on October 27, 2023

Learn more about your ad choices. Visit megaphone.fm/adchoices

However, creating thought-provoking books isn’t his only talent. George has recently been hard at work on an NFT art project called People Reign.

In this episode, George shared his predictions for the future and his latest undertaking.

George talked about how his desire to help his daughter and his nephew navigate their futures led to the creation of his first book. He quickly came to the realization that his young relatives wouldn’t be experiencing the same world that he had been dealing with all his life. Their future looked different.

Determining what that entailed led him to create his second book. 

George now believes that a technological tsunami is coming for all of us and the water is currently rising. Automation will make many jobs things of the past. But if we put our minds together and ask the right questions, we can ultimately choose what our future will look like.

In This Episode:

• [02:44] - George talks about his heart attack and what he learned from the experience.
• [05:25] - A letter to George’s teenage daughter becomes the book: Seize Your Destiny.
• [06:34] - What will reality look like 30 to 40 years from now?
• [08:42] - How do we give our children a better life?
• [11:10] - Using your mind to overcome obstacles.
• [16:12] - The value of different views.
• [18:30] - How to make sense of different perspectives.
• [37: 22] - What skills do we need to survive?
• [45:30] - The future of technology.
• [58:18] - The need for intelligent discussion.
• [1:04:30] - George discusses how his passion for art led him to create People Reign.

QUOTES

• [09:56] - “Embrace your ignorance. And the reason why is that learning begins with a recognition of ignorance. If we think we know all the answers, why bother to learn? Right. So the reality is: is that we don’t know all the answers.” - George J. Chanos

• [11:10] - “Frank Zappa. Your mind is like a parachute. It doesn’t work if it isn’t open.” - George J. Chanos

• [12:10] - “Your mind is a double-edged sword. It’s both your most powerful tool and your greatest liability.” - George J. Chanos

• [15:37] - “We should learn that our beliefs and our views have no privileged legitimacy. Just because I think it’s a certain way does not mean that’s the way it is…. Just because my brain is telling me that this is reality and this is what it is doesn’t mean I’m right.” - George J. Chanos

• [28:42] - “The more character you have, the more successful you are likely to be.” - George J. Chanos

• [1:01:10] -“What is more important than knowledge is intelligence….Knowledge is accessible to all of us…But you have to know what question to ask. That is not knowledge. That is intelligence.” - George J. Chanos

• [1:11:37] - “I believe it is important to speak out and to leave something behind.”- George J. Chanos

RESOURCES

 George J. Chanos

Website: ⁠https://georgejchanos.com/⁠

Facebook: https://www.facebook.com/georgejchanos/

LinkedIn: https://www.linkedin.com/in/georgejchanos/

Twitter: https://twitter.com/georgejchanos

George’s Works

Seize Your Destiny: A Roadmap to Success. https://www.amazon.com/gp/product/B01D6DZKTS/ref=dbs_a_def_rwt_bibl_vppi_i0

Millennial Samurai: A Mindset for the 21st Century

Buy the Book: ⁠https://www.amazon.com/Millennial-Samurai-Mindset-21st-⁠

⁠Century/dp/1688563334/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=⁠

Free Digital Download: ⁠https://millennialsamurai.com/freegiveaway⁠

People Reign: ⁠https://peoplereign.com/⁠

Insight Out Links

Website: https://insightoutshow.com/

YouTube: https://www.youtube.com/user/RollingMovie

Billy Samoa Saleebey

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on October 28, 2022

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Bobby started in finance, swore he’d never work with family, then life forced a pivot. Stepping in reluctantly, he helped scale the business to 40 locations and $50M, but success came at a cost: resentment, burnout, and the realization that growth without alignment is a trap.

So, he walked away.

Bobby went on to build Greenridge Wealth, a firm built on values, systems, and a team-first culture. His mission? Help founders build businesses that run without them so they can actually live.

In this episode, Bobby lays it all out. The toll of resentment. The dangers of tying your identity to your business. The hard decisions around rebuilding teams, shifting mindsets, and designing companies that can grow without you in the middle of everything.

This is about leadership, clarity, and doing it on your own terms. Not grinding forever. Not chasing empty success. Just building a business that serves your life, not the other way around.

So, if you’re building, scaling, or just trying to break free from the grind this episode is packed with insights you don’t want to miss. Grab your notepad, tune in, and start building a business that works for you, not the other way around.

In This Episode:

• Building Greenridge Wealth Planning [00:02:20
• Why Bobby Avoided the Family Business for So Long [00:03:40]
• Health Scares Changed Everything [00:06:20] 
• Shifting From Scarcity to Abundance [00:09:40]
• The Power of Peer-to-Peer Conversations [00:11:50]
• Bobby’s Return to the Family Business With a New Vision [00:16:30]
• The dangers of becoming emotionally tied to your business.  [00:19:10]
• The Importance of Making Yourself Obsolet [00:20:20]
• Key focus on employee engagement and career growth within the business. [00:24:10]
• Leveraging Strategic Partnerships for Growth [00:29:00]
• The value of calculated risks, perseverance, and a willingness to change direction when necessary for business success. [00:32:50]
• The Power of Relationships in Business. [00:37:00]
• Designing a Business Around What You Actually Love [00:40:20]
• How stepping back creates space for strategy and long-term vision. [00:43:00]
• The Growth Junkie Trap [00:44:10]
• Why Bobby believes in karma more than luck and how gratitude shifts your energy and outcome. [00:48:50]
• Leadership Through Interaction & Decision [00:58:10]

Notable quotes:

• "You've gotta tell me what it is. I wanna make the decisions. I have to be there not empowering other people to feel a sense of ownership. Just feeling like you're in the grind and you have to know everything." - Bobby [00:18:10] 
• "If that's really what fills your cup and gives you a sense of purpose, well then I have nobody, I'm not the person to tell you to do something that that is your purpose." - Bobby [0:19:40]
• "It's not what you know. It's who you know." - Bobby [00:37:30]
•  “We overestimate what we can do in a year, but we underestimate what we can do in 10” Bobby at [00:56:10]

Resources and Links

Bobby Mascia: 

• ⁠LinkedIn⁠
• ⁠Instagram⁠
• ⁠Facebook⁠
• ⁠YouTube⁠
• ⁠Podcast⁠
• ⁠Website⁠
• ⁠Book⁠

Insight Out:

⁠Insight Out Show – Website

This is an encore episode and was originally published on April 05, 2025.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can’t help but share.

But here’s the twist: What if the future of marketing isn’t about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks?

Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo.

What’s your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today.

In this episode, you will learn the following:

• How to create marketing moments that stop people in their tracks.
• Why awe is the secret ingredient to unforgettable branding.
• How to disrupt traditional narratives and break taboos like Liquid Death.
• The five-act storytelling structure that makes ads stick.
• How to turn customers into passionate brand advocates through word-of-mouth marketing.

In This Episode:

• [01:33] Introducing Mark Schaefer
• [03:54] The impactful drone show
• [13:21] The role of awe in marketing
• [21:34] Liquid Death: A case study in bold marketing
• [25:02] From flat to 3D marketing
• [26:11] Innovative storytelling in unexpected places
• [26:56] Creative marketing on a budget
• [28:34] The power of experiential marketing
• [29:15] The role of education in marketing
• [31:49] The art of storytelling in advertising
• [37:09] Systematic word-of-mouth marketing
• [44:37] The impact of social objects in marketing
• [48:09] Final thoughts and takeaways

Notable Quotes

• [01:06] “Most marketing today is boring. It’s predictable, it’s ignorable. But standing out isn’t about spending more money or shouting louder—it’s about doing something truly different.” – Billy

• [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we’re going to talk about how you actually stand out.” – Billy

• [10:49] “AI can be competent, but it can’t create human connection. If you're just competent, you’re vulnerable—because competent is ignorable.” – Mark Schaefer

• [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don’t have a system for it. It’s time to change that.” – Mark Schaefer

• [44:37] “The best marketing isn’t just seen—it’s experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer

Resources and Links

Mark Schaefer

• ⁠Website⁠
• ⁠Audacious: How Humans Win in an AI Marketing World⁠
• ⁠The Marketing Companion⁠

Billy Samoa

• ⁠Facebook⁠
• ⁠X (formerly Twitter)⁠
• ⁠Instagram⁠
• ⁠LinkedIn⁠
• ⁠YouTube

This is an encore episode and was originally published on March 21, 2025.

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After seizing an opportunity for a business venture with only nine dollars in his pocket, Jim came out the other side with an eviction notice and not much profit. However, his life changed when one of his colleagues visited him and told him everything he was doing wrong when approaching prospective clients. Jim took his colleague's advice, and within 12 months he had hit his first million. 

In this episode, Jim reveals:

• What it takes to have a millionaire mindset 
• Two lessons that took Jim Britt from broke to a million dollars in 12 months
• Lessons Jim (Britt) learned from working with Jim (Rohn)
• What Tony Robbins was like before he was famous
• How self-observation can transform your life
• How to break away from core beliefs that may be limiting your potential

You can learn more from Jim:

Website - ⁠https://jimbritt.com/⁠

Cracking the Rich Code Coaching Program - ⁠https://jimbrittcoaching.com/⁠

Social Media:

• Facebook - ⁠https://www.facebook.com/jimbritt123⁠
• Instagram - ⁠https://www.instagram.com/jimbritt.official/⁠
• LinkedIn - ⁠https://www.linkedin.com/in/jim-britt/⁠
• Twitter - ⁠https://twitter.com/JimBritt1⁠

Jim's Books 

• Directing the Movies in Your Subconscious Mind - ⁠https://www.amazon.com/Directing-Movies-Your-Subconscious-mind/dp/1641533625/ref=sr_1_1?dchild=1&keywords=directing+the+movies+in+your+subconscious+mind&qid=1624643657&sr=8-1⁠
• Rings of Truth - ⁠https://www.amazon.com/Rings-Truth-Jim-Britt/dp/1558747249/ref=sr_1_1?dchild=1&keywords=rings+of+truth+jim+britt&qid=1624643720&sr=8-1⁠

⁠Support the show⁠ (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on February 22, 2021.

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From his humble beginnings as a dyslexic child to becoming a national champion rugby player, Jim's journey is a testament to resilience, ingenuity, and self-awareness. Today, he channels his creativity and problem-solving skills into addressing large-scale challenges, including waste in the construction industry and sustainability through innovative technologies.

Jim's insights into how neurodiversity and AI can revolutionize business are not to be missed. This episode is a masterclass in how adversity can be turned into an advantage, and how a different way of thinking can unlock new levels of success.

Jim Gurulé is a dynamic speaker, inventor, and the creator of multiple successful innovations in the cabinet-making industry. He’s a National Kitchen and Bath Association membership chair and a thought leader in business innovation.

In this episode, you’ll learn about:

• The challenges of dyslexia and how it became Jim's superpower (00:04:30)

• How Jim transitioned from cabinet-making to inventing tools and systems (00:15:10)

• The role of self-awareness and emotional intelligence in business (00:28:47)

• What it means to embrace AI and neurodiversity for business growth (00:38:00)

• The future of sustainability and innovation in the circular economy (00:45:20)
  

Notable Quotes:

• “What doesn’t break you makes you.” – Jim Gurulé

• “If you’re passionate about solving a problem, nothing will stop you.” – Jim Gurulé

• “The most successful people understand the value of mentorship and agents in business.” – Jim Gurulé

• “AI is just another tool that makes us more effective. It’s not something to be intimidated by.” – Jim Gurulé
  

Resources & Links:

Jim Gurulé

• LinkedIn: https://www.linkedin.com/in/jimgurule

• Podcast: https://www.imperfectmensclub.com/

Billy Samoa Saleebey

• LinkedIn:⁠ https://www.linkedin.com/in/billysamoa

• Email: billy@podify.com and saleebey@gmail.com 

Loved this episode? Please support us here:⁠ https://www.patreon.com/bePatron?u=23010497⁠

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⁠Dan Lyons⁠ is a New York Times bestselling author and prolific journalist, a TV producer and writer, a satirical novelist, and a brand strategist. Dan wrote about technology at Forbes and Newsweek. He is also the author of Disrupted: My Misadventure in the Startup Bubble and Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us. Dan has spent his entire career shining a spotlight on how we do business today.

Are you ready to find out how to get the most out of your business? Tune in to this eye-opening episode with Dan.

In this episode, you will learn the following: 

• What is the impact of being surrounded by corporate culture? (00:05:44)
• How did companies create prosperity and good jobs for their employees in the last century? (00:14:14)
• Why Dan decided to blend comedy in his work. (00:18:45)
• What Dark Side Fuels the Brilliance of Steve Jobs and Elon Musk? (00:26:28)
• Why do we have so many preposterous characters in Silicon Valley? (00:31:40)
• Helping people listen and communicate better (00:37:52)
• How can we use AI in a positive manner? (00:46:45)
• What is a conscious preneur? (00:51:18)

Notable quotes: 

• "There's an audacity and an ego and a belief in yourself that only certain people have and it's the only way to get the money to start one of these companies." - Dan
• “People have a dark side that fuels the brilliance” - Dan
• “If we could put Laughter in pill form, it'd be the greatest medicine ever” - Billy
• “It's better to be positive than negative, to be optimistic rather than pessimistic, and to affect change without having to hurt people or offend people.” - Dan
• 
  

Resources & Links:

Dan’s Website:

⁠danlyons.io⁠

Dan’s Book:

https://danlyons.io/books

Dan on Social Media:

https://www.linkedin.com/in/realdanlyons/

https://twitter.com/realdanlyons

⁠https://www.facebook.com/realdanlyons⁠

Billy Samoa Saleebey 

LinkedIn:⁠ https://www.linkedin.com/in/billysamoa⁠ 

Email: billy@podify.com and saleebey@gmail.com 

Loved this episode? Please support us here:⁠ https://www.patreon.com/bePatron?u=23010497⁠

This is an encore episode and was originally published on February 13, 2023

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In today’s episode of the Insight Out podcast, I am joined by Kory Kogon, Vice President and Content Development and Bestselling Author at FranklinCovey. 

During our conversation, we talk about her book ⁠Project Management for the Unofficial Project Manager⁠ and insights on project management and leadership. Kogon emphasizes the importance of leading people, setting clear expectations, and effectively closing projects. She advocates for learning from retrospectives and choosing the right project management tools that align with project principles. Kogon also discusses the integration of waterfall and agile methodologies, stressing the significance of aligning projects with organizational values. She concludes by highlighting the mindset of value, people, and process as the key to success for project managers.

In this episode, you will learn the following:

• Understanding the productivity paradox in the knowledge worker era
• The significance of leading with clarity and purpose, regardless of position
• The benefits of conducting retrospectives for continuous learning and improvement
• Key to success for unofficial project managers
• Advice on choosing project management tools that align with key principles
• The value plus people plus process mindset

In This Episode:

• [03:14] - Introducing the productivity paradox
• [04:14] - Changes in society and productivity
• [06:25] - Tips for making high-value decisions 
• [06:36] - The five choices for project management
• [08:18] - Update on of the book
• [10:11] - Unofficial project managers and their challenges
• [11:55] - Pitfalls causing project failures
• [14:15] - Tips to improve engagement 
• [19:36] - Discoveries and surprises in research
• [23:50] - Self-awareness and Leadership
• [24:54] - Actionable insights from the book
• [27:33] - Postmortem and debrief
• [30:59] - Selecting project management tools
• [35:15] - Blending Waterfall and Agile
• [38:16] - Defining value in project management
• [41:46] - Leadership Mindset in Project Management

Notable Quotes

• [04:37] "Now we're in the knowledge worker world where we're paid to think, innovate, create, and execute." -Kogon

• [04:51] “It's no longer about time management. It's more about how do I make the best decisions” -Kogon

• [14:34] “The overarching mindset for a leader needs to be that it's the value of the project plus people plus process equals project success.”-Kogon

• [29:16] "Recognizing people and letting them know that they did a good job lights up their brain more than if you gave them cash."- Kogon

•  [[42:19] “If you want to change behavior or little, work on your behaviors, but if you want quantum leaps in behavior, work on your mindset.” -Kogon

Resources and Links

Kory Kogon

• ⁠https://www.linkedin.com/in/kory-kogon/⁠
• ⁠https://www.franklincovey.com/⁠

Billy Samoa 

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

Mentioned Book

• ⁠Project Management for the Unofficial Project Manager⁠

This is an encore episode and was originally published on March 2, 2024

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In this episode of the Insight Out, I have the pleasure of sitting down with none other than Stephen M.R. Covey, a renowned author and an authority on leadership. We dive deep into the transformative power of trust and how it serves as a cornerstone of inspiration in leadership. Covey draws a stark contrast between the antiquated command and control style and the trust and inspire approach, which he passionately advocates for as being crucial in today's world, especially when dealing with knowledge workers.

Throughout our conversation, Covey shares personal anecdotes and real-world examples that bring his concepts to life. Such examples are the leadership styles of Microsoft's CEO, Satya Nadella and the leadership approach of Zoom CEO Eric Yuan which epitomizes the principles we discuss.

He then breaks down the three stewardships of a trust and inspire leader—modeling, trusting, and inspiring. Each of these plays a vital role in not just leading but empowering others to reach their full potential. Covey doesn't just leave us with theory; he offers practical advice on how to build agreements that lay the foundation for a collaborative and empowered workplace.

Join us as we explore these insightful themes and let's uncover how trust and inspiration can reshape the landscape of leadership

In this episode, you will learn the following:

• Leadership and its impact on individuals
• Shifting from command and control to trust and inspire leadership
• The principles of trust and inspire contrasted with command and control
• The importance of self-awareness and a shift towards trust and inspire leadership
• The barriers to becoming a trust and inspire leader
• The three stewardships of a trust and inspire leader: modeling, trusting, and inspiring

In This Episode:

• [10:20] Tapping into untapped potential
• [18:08] Command and control vs. trust and inspire
• [20:37] Trust and inspire
• [25:02] Barriers to becoming a trust and inspire leader
• [35:23] Inspiring confidence in others
• [38:35] Trust as human motivation
• [40:17] Microsoft's Satya Nadella as a trust and inspire leader
• [41:32] Modeling behavior
• [43:54] Inspiring leadership
• [45:24] The power of trust
• [52:01] Building trust through Co-Creation
• [54:00] The leadership style of Eric Yuan, CEO of Zoom
• [55:02] The power of modeling in leadership
• [59:46] Stephen M.R. Covey's motivation for trust and leadership

Notable Quotes

•  [21:07] "We light the fire within; that fire once lit can burn on for months, if not years, without the need for constant external stimuli." - Stephen M. R. Covey
• [22:10] "To operate with a command and control style is like trying to play tennis with a golf club; it's not relevant to the game being played."- Stephen M. R. Covey
• [36:25] “Leadership is communicating people's worth and potential so clearly. That they come to see it in themselves.” Billy Samoa]
• [47:22] "When you trust people, they grow, they develop, and they become their best selves because they develop new capabilities." - Stephen M. R. Covey
• [51:43] “I believe in our world today, not trusting is more often the greater risk.” Stephen M. R. Covey

Resources and Links

Stephen M. R. Covey

• ⁠https://trustandinspire.com/⁠
• ⁠https://www.linkedin.com/in/stephen-m-r-covey-6400191a5⁠/
• ⁠https://x.com/StephenMRCovey⁠
• ⁠https://www.instagram.com/stephenmrcovey/?hl=en⁠

Billy Samoa

• ⁠https://www.instagram.com/billysamoa/⁠
• ⁠https://www.youtube.com/@BillySamoa⁠
• ⁠https://www.linkedin.com/in/billysamoa/⁠

Mentioned Books

• ⁠Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others⁠
• ⁠The SPEED of Trust: The One Thing that Changes Everything⁠

This is an encore episode and was originally published on April 26, 2024

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode of the Insight Out podcast, I am excited to be joined by Liam Darmody, a personal branding consultant with a wealth of knowledge on leveraging LinkedIn for building authentic relationships. 

In our conversation, we delve into the value of human connections, the power of conversation, and LinkedIn's community aspect. Liam advises enjoying content creation without being hindered by engagement metrics, treating it like a journal. He shares his transition from corporate to consultancy, emphasizing the importance of building connections and attracting meaningful relationships. Liam and Billy discuss LinkedIn strategies, the role of analytics, and the importance of engaging with comments as part of building a community. They also pay homage to influential LinkedIn figures like Andy Foote and John Espirian, highlighting the importance of learning from experienced users and sharing content authentically.

In this episode, you will learn:

• The art of authentic connections and personal insights
• The importance of human relationships
• LinkedIn: The serendipity manifestation platform
• Why every post is a networking event
• Paying homage to LinkedIn influencers
• The role of analytics in content strategy
• The joy of content creation
• The efficiency of posts

In This Episode:

• [00:10] Building authentic relationships on LinkedIn
• [00:28] The role of insights in personal growth
• [04:26] Transitioning from corporate to personal branding consultancy
• [08:20] Reflection on the journey of building a business and a flashback to a pivotal moment in 1997
• [11;12] The power of human connections
• [11:40] LinkedIn as a serendipity manifestation platform
• [14:50] The power of conversation on LinkedIn
• [18:38] Relationship with LinkedIn OGs
• [19:27] Understanding LinkedIn community
• [24:37] The power of engagement metrics
• [26:21] Analyzing content performance
• [32:22] Experimenting with posting frequency
• [31:22] Importance of human connection
• [37:03] Studying engagement metrics
• [37:42] Building engagement
• [38:36] Tracking engagement
• [39:34] The power of conversation
• [41:17] Content creation strategy
• [43:10] Efficiency in content creation
• [45:36] Creation process
• [49:39] Experimentation and enjoyment
• [52:12] Liam’s engagement strategies
• [56:38] Increasing visibility through early comments 
• [57:53] Effectiveness of reposting in gaining traction on social media

Notable Quotes

• [11:56] "Once you get to a place where you don't feel inhibited and you feel like I'm just going to be myself and I'm going to invest in the people that find that to be worth paying attention to, it shifts your perspective and your experience on this platform significantly."- Liam

•  [16:51] "Every post is an opportunity to start a conversation with people who are passionate about that topic and who have a lot of value to add, and you're sort of the host of that conversation." -Liam 

• [31:53] "For me, I consider a successful post one that starts a lot of conversation."- Liam

• [37:42] "There's no slight on you; it doesn't mean that you're any less of a human being. You're just sharing content that is valuable to you, and some people might see it and react, some people might not." - Liam

• [39:38] "When somebody shows up to your post and leaves a thought in the form of a comment, respond to it. They're doing you a favour”-Liam

Resources

Liam Darmody

• https://www.linkedin.com/in/liamdarmody1/

Billy Samoa

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• ⁠https://www.linkedin.com/in/billysamoa/⁠

This is an encore episode and was originally published on January 26, 2024

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration.

Tune in now, and gain the knowledge you need to make your content truly stand out.

Here's what you can expect in this episode:

• Loving content creation means consuming and understanding it. - (06:01)
• Social media platforms focus on revenue through ads. - (13:30)
• The Power of Niching Down - (19:10)
• Joel covers LinkedIn credibility and text in videos for attention. (20:18)
• Simplify speech and writing for more impact.- (25:03)
• Competition for attention in content creation. - (30:06)
• Blocking time for priorities in calendar is key for building a brand. - (34:00)
• Using funny, entertaining content for marketing strategy. - (38:50)
• Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20)
• Building relationships through unique content is essential. - (57:07)
• Focus on real relationships, not just gaining followers.- (1:04:19)

Key insights:

• Mastering the perfect hook, line, and sinker for your videos
• Riding the hashtag highway to get your content seen
• Time juggling like a boss between work, family, and content creation
• Real talk on the common facepalms content creators make

Notable quotes:

• “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel

• “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel

• “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel
• "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel

• “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel

• "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel

Resources

Joel:

Joel's Company Website:

⁠https://www.therealestrecruiter.com/⁠

Social Media

• ⁠https://www.linkedin.com/in/joellalgee/⁠
• ⁠The_realest_recruiter⁠
• ⁠https://www.youtube.com/@Therealestrecruiter⁠
• ⁠https://www.instagram.com/the_realestrecruiter/⁠
• ⁠https://twitter.com/Humanheadhunter⁠

Billy Samoa 

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on February 2, 2024

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In Part 2 of our conversation, we dive into the transformative power of empathy in public speaking. Brendan shares a golden nugget: picture yourself talking to a younger you, someone who's walked in your shoes and felt your fears. That's the secret sauce to forging a real connection with your listeners. And if you've ever been mesmerized by Elon Musk's ability to cast a vision that captivates the globe, we've got the scoop on his communication style, the good, the quirky, and how his fame plays into his storytelling prowess.

We don’t stop there! Brendan and I dissect TED Talks, highlighting the thin line between intellectually stimulating and snooze-inducing. We look at how thought leaders like Yuval Noah Harari and Adam Grant master the art of making brainy topics relatable and downright captivating. Plus, we tackle the underestimated role of energy in public speaking – that authentic zest that can magnetize your audience or leave them checking their watches.

And let's not forget the importance of tailoring your message. Knowing your audience is like having a secret map to their hearts and minds, turning a solid talk into an experience they'll carry with them. This episode is brimming with wisdom that could revolutionize your communication game. 

So, If you're itching to learn how to engage and move your audience, whether you're a pro at the podium or just stepping into the spotlight, this episode is your golden ticket!

In this episode, you will learn the following:

• Importance of empathy in public speaking
• Approach to studying TED Talks
• Communicating complex ideas in a compelling and relatable manner
• Significance of energy in public speaking
• Impactful communication and effective public speaking

In This Episode:

• (06:45) Criteria for selecting TED talks
• (07:40) Effective communication in TED talks
• (10:49) Effective storytelling and communication
• (14:44) Common mistakes in public speaking
• (19:50) Gary Vaynerchuk's speaking style
• (23:00) GaryVee's Evolution as a Speaker
• (25:00) Alex Hermosa's Rise to Fame
• (31:01) Tony Robbins' Mastery of Storytelling
• (33:15) Effective Speaker Study Technique

Notable Quotes:

•  [18:38] “If you don't have the luxury to have a conversation with your audience, study them. Learn what is most important to them, and what they going to want. And then give them what they want.”- Billy

• [25:33] “Always communicate the truth that you believe in, even if other people might not agree with you”-Brenden

• [28:44] "Empathy is not about speaking to the person you are today but speaking to the person you used to be—the person who was stuck, who didn't know who they wanted to be, who didn't know how to make money, who was sick or was making a lot of mistakes." -Brenden

Resources and Links

Brenden Kumarasamy

• ⁠⁠https://www.instagram.com/masteryourtalk/⁠⁠
• ⁠⁠https://www.facebook.com/mastertalkyt/⁠⁠
• ⁠⁠https://www.linkedin.com/in/brendenkumarasamy/⁠⁠
• ⁠⁠https://twitter.com/masteryourtalks⁠⁠
• ⁠⁠https://www.youtube.com/c/MasterTalks⁠⁠

Billy Samoa

• ⁠⁠https://www.instagram.com/billysamoa/⁠⁠
• ⁠⁠https://www.linkedin.com/in/billysamoa/⁠⁠
• ⁠⁠https://www.youtube.com/@BillySamoa⁠⁠

Mentioned

• ⁠⁠Yuval Noah Harari's TED Talk⁠⁠
• ⁠⁠Brené Brown's TED Talk⁠⁠
• ⁠⁠Adam Grant's TED Talks⁠⁠
• ⁠⁠Gary Vaynerchuk's TED Talks⁠⁠
• ⁠⁠Alex Harmozi⁠⁠
• ⁠⁠Lewis Howes⁠⁠
• ⁠⁠Tony Robbins⁠⁠

This is an encore episode and was originally published on May 17, 2024

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Brenden's insights extend to the nuances of vocal variety—how the modulation of tone and the rhythm of your speech can captivate an audience. He introduces listeners to the "random word exercise," a powerful tool to bolster your impromptu speaking abilities, ensuring you're never caught off guard.

Understanding that fear and a lack of motivation can be significant hurdles, Brenden shares his wisdom on how to conquer these challenges through dedication and regular practice. He champions the art of storytelling, urging listeners to harness its potential to connect and resonate with their audience.

To make the journey of improving communication skills less daunting, Brenden suggests focusing on one aspect at a time, turning the process into an enjoyable endeavor. 

If you're looking to finesse your communication skills and take your public speaking to the next level, then this episode is a must-listen for you!

In this episode, you will learn the following:

• The importance of effective communication in case competitions and business.
• Techniques to eliminate filler words and enhance speech credibility.
• The impact of vocal tones and how to use them to connect with audiences.
• The "random word exercise" for improving impromptu speaking and small talk.
• Strategies to overcome common barriers to developing communication skills.
• The role of storytelling in creating emotional connections with the audience.

In This Episode:

• (02:52) How case competitions helped Brenden become a better speaker and coach 
• (05:53): How Brenden improved his speaking  
• (10:53) The competitive nature of case competitions  
• (17:21) Overcoming speaking challenges  
• (21:43) Importance of removing filler words  
• (24:54) How to get good at smiling
• (26:45) Self-awareness and feedback  
• (27:38) Self-assessment through video review  
• (33:58) Masculine and feminine tone of voice  
• (48:34) The Power of Storytelling  
• (59:12) The importance of having fun in communication  
• (01:01:07) The concept of sequencing in learning  

Notable Quotes

•  [06:47]” I didn't think communication was that important. It wasn't really a focus. I only learned later in my career that communication is really important. -Brenden

•  [18:03] “When you teach something, you embed it way more than if you just learn it and just let it sit.”- Billy 

•  [22:53] “If you have the best ideas in the world, if people don't listen to them, if people don't hear them, if people don't take action on them, it's almost as if they were never heard in the first place.”- Brenden

•  [44:47] “We don't get points for doing this exercise well, we get points for doing it a lot.” -Brenden

•  [47:32] “If you become the purple cow of your own industry and the ideas that you want to share with the world, that is how people will remember you.” -Brenden 

Resources and Links

Brenden Kumarasamy

• https://www.instagram.com/masteryourtalk/
• https://www.facebook.com/mastertalkyt/
• https://www.linkedin.com/in/brendenkumarasamy/
• https://twitter.com/masteryourtalks
• https://www.youtube.com/c/MasterTalks

Billy Samoa

• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billysamoa/
• https://www.linkedin.com/in/billysamoa/
• https://www.youtube.com/@BillySamoa

Mentioned

• Seth Godin Purple Cow Keynote: https://www.youtube.com/watch?v=ammimNTfaG0

This is an encore episode and was originally published on May 10, 2024

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As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you’ll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process. 

You don’t want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience! 

Let’s Meet Our Guest

Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here’s a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise. 

Here’s What You’ll Learn

• How to manage your expectations and anxiety for your own creative output (3:30)
• Why testing your strategies before committing to them is important (9:50)
• Mindless scrolling vs. conscious consumption (17:00)
• How to do your research in this field and why it’s essential (42:10)
• Brown’s tips for crafting hooks and calls to action (45:08)
• His top two tools for content creation right now (57:23)
• Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18)

Travis Brown’s Thoughts on Content Creation & Research

Media Consumption:

1. Manage the habit (and comparison) by setting a timer before you scroll. 
2. Pay attention to what’s working and what draws you in. Use this time to research!

Creating Content:

1. Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely! 
2. Do your research by paying attention to popular content, hooks, etc. 
3. Define your outcome. What are people going to get from consuming your content?
4. Test your ideas to see what works and what doesn’t. 
5. Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche. 

Crafting a Hook:

1. Your hook can play on people’s fear of missing out, be a listicle, or even work to relate to your audience. 
2. Whichever you choose, you want to draw them in with a big statement that requires a reveal.
3. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention. 

How to Research on TikTok:

1. Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what’s working RIGHT NOW. 
2. Look around and pay attention to hooks, video formatting, graphics, etc. 
3. Let this inspire you and fuel the success of your own content! 

Quotes

Billy Samoa Saleebey

• “Sometimes you gotta slow down to speed up.”
• “Being able to pivot is a superpower.”

Travis Brown

• “You don’t need more information. You need more action.”
• “Nobody cares; we’re just making chairs.” (Originally Chris Ballew)
• “Research gives me a lottery ticket with five of the numbers already filled out.”
• “Virality comes from predictability, not creativity.”

Resources & Links to Travis Brown’s Socials 

Travis Brown

Instagram: @travisbrown

(If you DM “pm22” to Travis on Instagram, you’ll receive his 10,000 Follower Blueprint book.)

Social Boom:

https://www.socialboom.club/signup

Travis Brown’s Everyday Tools:

Capcut: A free resource for adding captions to music, videos, etc. 

Copy.ai: A tool for generating ideas for blogs, emails, etc. 

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Kris is a self-described grinder and successful serial entrepreneur who began honing his immense business chops at a young age. He’s also a master marketer and communicator who understands which questions to ask to unlock the doors that turn a small idea into a big deal. Kris is the CEO and Co-Founder of Dugout Mugs; an innovative company that sells baseball bat drinking mugs that has taken the sports world by storm.

The road Kris has taken to success has not always been easy, but he’s grateful for the lessons he learned along the way. The beauty of his journey is that he has held on to those lessons and now freely shares them with others, looking to unlock the vast potential that lives inside! He’s an entrepreneur, a father, husband, and a true inspiration. If you’re stuck in a rut, trying to cut through the noise and figure out how to get aligned, and make your next move your best one yet, pull up a seat because this episode is for you!

In this episode, you’ll learn the following:

· Where the drive to tap into his potential began and the origins of his work ethic. (4:00).

· What got you here, won’t take you there. (9:00).

· How Kris leverages his superpowers to drive success for him and others. (13:32)

· Kris discusses The Warrior Phase of Life. – (18:53).

· Going all-in and making the move for Dugout Mugs. (23:07).

· The value of knowing your lane and driving in only your lane. – (27:09).

· The art of showing up with the intention of being memorable. (34:00).

· Why painting the picture of your corporate vison matters. (42:50).

· Kris discusses the importance of time and making the most of it. (50:50).

·   The power of operating and living in alignment consistently. (51:53).

·   The illusion of time and money. (54:33).

·   The next BIGG thing for Kris. (57:11).

·   Why focusing on your weaknesses is bad advice. (59:11).

·   Finding and celebrating your win. (1:02:52)

Notable Quotes:

·   “In a world that’s packed full of nothing but laziness and excuses right now, it’s the truth. I wasn’t raised that way.” - Kris

·   “You’re kind of born with the entrepreneurial spirit”. – Kris

·   “Down the road isn’t always that far down the road”. – Kris

·   “You need to be important to who’s important.” – Kris

·   Good day with bad people still sucks. A bad day with good people is still fun. And if you have a good day with good people, bro, that’s gold!” – Kris

·   “So many people choose to do the things that make them miserable, and they become resentful.” – Billy

·   “I act because I believe, I belong there.” – Kris

·   “Give direction, not directions.” – Kris

·   “When it’s all said and done the one great equalizer that we all have is time.” - Billy

Resources and Links

Insight Out

· Insight Out Show – Website

· Insight Out Show - Linkedin

· Insight Out Show – Patreon

Kris Dehnert

·    Kris Dehnert – Linkedin

·    Dugout Mugs – Website

·    Dugout Mugs - Facebook

·    Dugout Mugs - Instagram

This is an encore episode and was originally published on September 08, 2023

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Bobby started in finance, swore he’d never work with family, then life forced a pivot. Stepping in reluctantly, he helped scale the business to 40 locations and $50M, but success came at a cost: resentment, burnout, and the realization that growth without alignment is a trap.

So, he walked away.

Bobby went on to build Greenridge Wealth, a firm built on values, systems, and a team-first culture. His mission? Help founders build businesses that run without them so they can actually live.

In this episode, Bobby lays it all out. The toll of resentment. The dangers of tying your identity to your business. The hard decisions around rebuilding teams, shifting mindsets, and designing companies that can grow without you in the middle of everything.

This is about leadership, clarity, and doing it on your own terms. Not grinding forever. Not chasing empty success. Just building a business that serves your life, not the other way around.

So, if you’re building, scaling, or just trying to break free from the grind this episode is packed with insights you don’t want to miss. Grab your notepad, tune in, and start building a business that works for you, not the other way around.

In This Episode:

• Building Greenridge Wealth Planning [00:02:20
• Why Bobby Avoided the Family Business for So Long [00:03:40]
• Health Scares Changed Everything [00:06:20] 
• Shifting From Scarcity to Abundance [00:09:40]
• The Power of Peer-to-Peer Conversations [00:11:50]
• Bobby’s Return to the Family Business With a New Vision [00:16:30]
• The dangers of becoming emotionally tied to your business.  [00:19:10]
• The Importance of Making Yourself Obsolet [00:20:20]
• Key focus on employee engagement and career growth within the business. [00:24:10]
• Leveraging Strategic Partnerships for Growth [00:29:00]
• The value of calculated risks, perseverance, and a willingness to change direction when necessary for business success. [00:32:50]
• The Power of Relationships in Business. [00:37:00]
• Designing a Business Around What You Actually Love [00:40:20]
• How stepping back creates space for strategy and long-term vision. [00:43:00]
• The Growth Junkie Trap [00:44:10]
• Why Bobby believes in karma more than luck and how gratitude shifts your energy and outcome. [00:48:50]
• Leadership Through Interaction & Decision [00:58:10]

Notable quotes:

• "You've gotta tell me what it is. I wanna make the decisions. I have to be there not empowering other people to feel a sense of ownership. Just feeling like you're in the grind and you have to know everything." - Bobby [00:18:10] 
• "If that's really what fills your cup and gives you a sense of purpose, well then I have nobody, I'm not the person to tell you to do something that that is your purpose." - Bobby [0:19:40]
• "It's not what you know. It's who you know." - Bobby [00:37:30]
•  “We overestimate what we can do in a year, but we underestimate what we can do in 10” Bobby at [00:56:10]

Resources and Links

Bobby Mascia: 

• LinkedIn
• Instagram
• Facebook
• YouTube
• Podcast
• Website
• Book

Insight Out:

Insight Out Show – Website

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Meet the legend himself, Kevin Harrington—an American entrepreneur and business executive. He has been a successful entrepreneur for over the last 40 years, with his influence extending globally, inspiring aspiring business minds through impactful books like 'Mentor to Millions.' From the groundbreaking creation of the first-ever 30-minute infomercial to his pivotal role on "Shark Tank," his journey is nothing short of epic.

So, get your notepad out, because Kevin's sharing knowledge gems that'll level up your game in the world of business. Tune in, take notes, and let's ride this wave of entrepreneurial wisdom together!

In This Episode:

• Kevin's Early Entrepreneurship and Father's Mentorship - (02:48)
• Kevin's Discovery of Opportunity - (05:00)
• Kevin's Expansion into Global Markets - (06:28)
• From Screen to Success: Kevin's Journey with Iconic Infomercials - (07:32)
• Kevin's Smooth Transition to "Shark Tank" - (08:04)
• Taking Action Without a Perfect Plan - (12:00)
• Pitching Strategies: Tease, Please, Seize - (13:45)
• Importance of Magical Transformations in Products - (17:18)
• Identifying Profitable Products - (18:17)
• Building a Dream Team - (20:00)
• Where to Learn from Kevin - (21:39)

Notable quotes:

• “Test before you invest” (13:45) - Kevin
• “Tease them, please them, and then seize them." (14:10) - Kevin 
• “Surround yourself with experts" (20:54) - Kevin

Resources and Links

Kevin Harrington

• LinkedIn
• Twitter
• Instagram

Websites: 

• https://starshop.com/
• http://www.kevinharrington.tv/
• http://globalleadersorg.com/

Books:

• Mentor to Millions
• Act Now
• Key Person of Influence
• Put a Shark in Your Tank
• The 100 Best Spare-Time Business Opportunities Today 

Podcast: SharkPreneur

Insight Out

• Insight Out Show – Website
• Insight Out Show - Linkedin
• Insight Out Show – Patreon

This is an encore episode and was originally published on November 25, 2023

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In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can’t help but share.

But here’s the twist: What if the future of marketing isn’t about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks?

Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo.

What’s your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today.

In this episode, you will learn the following:

• How to create marketing moments that stop people in their tracks.
• Why awe is the secret ingredient to unforgettable branding.
• How to disrupt traditional narratives and break taboos like Liquid Death.
• The five-act storytelling structure that makes ads stick.
• How to turn customers into passionate brand advocates through word-of-mouth marketing.

In This Episode:

• [01:33] Introducing Mark Schaefer
• [03:54] The impactful drone show
• [13:21] The role of awe in marketing
• [21:34] Liquid Death: A case study in bold marketing
• [25:02] From flat to 3D marketing
• [26:11] Innovative storytelling in unexpected places
• [26:56] Creative marketing on a budget
• [28:34] The power of experiential marketing
• [29:15] The role of education in marketing
• [31:49] The art of storytelling in advertising
• [37:09] Systematic word-of-mouth marketing
• [44:37] The impact of social objects in marketing
• [48:09] Final thoughts and takeaways

Notable Quotes

• [01:06] “Most marketing today is boring. It’s predictable, it’s ignorable. But standing out isn’t about spending more money or shouting louder—it’s about doing something truly different.” – Billy

• [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we’re going to talk about how you actually stand out.” – Billy

• [10:49] “AI can be competent, but it can’t create human connection. If you're just competent, you’re vulnerable—because competent is ignorable.” – Mark Schaefer

• [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don’t have a system for it. It’s time to change that.” – Mark Schaefer

• [44:37] “The best marketing isn’t just seen—it’s experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer

Resources and Links

Mark Schaefer

• Website
• Audacious: How Humans Win in an AI Marketing World
• The Marketing Companion

Billy Samoa

• Facebook
• X (formerly Twitter)
• Instagram
• LinkedIn
• YouTube

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And he’s quickly tracking towards his mission to empower OVER 1 BILLION people to be happy!

As if that’s not enough, he’s the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.

Tune in to see him deliver what he delivers best: value.

What we discuss with David:

• [03:34] - How he got involved with vibration and meditation
• [05:48] - Why he was not happy and fulfilled even being financially sufficient
• [07:00] - What a world just enough for me means
• [08:57] - The lesson he learned from a lizard
• [11:00] - The advantage we have today
• [13:05] - The insight he got from his mom
• [15:40] - The biggest adversaries that people carry about him
• [16:46] - The impact his grandma has on him
• [18:00] - The patterns that you have to look at in your life
• [20:00] - The power of receiving
• [22:41] - His thoughts about gratitude
• [24:24] - 5 daily practices that allow you to take control of your values
• [25:04] - 4 steps of Ferocious Buddha
• [26:29] - A tactical approach to cancel the negative thoughts

Notable quotes:

• [03:21] - “Everything in life is vibration.”
• [04:15] - “Truth vibrates the fastest.”
• [08:16] - “We are just an instance of a second away to understand that everything comes through me for us.”
• [08:30] - “Money doesn’t buy happiness.”
• [16:30] - “Stupid people get bored. Smart people figure out things to do.”
• [20:10] - “The more I will give, the more I will receive.”
• [22:00] - “I can’t be poor enough to make you rich. But I can be rich enough to make you rich.”
• [22:50] - “Pain is an indicator, not a stop signal. It is an indicator that you have a lesson to learn. It tells you to get to a better place.”

USEFUL RESOURCES/ LINKS:

David’s Website: https://dmeltzer.com/

Podcast: https://www.entrepreneur.com/listen/playbook

YouTube: https://www.youtube.com/davidmeltzer

Social Media:

https://www.linkedin.com/in/davidmeltzer2/

https://www.facebook.com/davidmeltzer11

https://www.instagram.com/davidmeltzer/

https://twitter.com/davidmeltzer

https://www.tiktok.com/@davidmeltzer?

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on September 21, 2020

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 She said, “I’m Alessandra Torresani, and I am bipolar. Who wants

to talk?” It turns out, a lot of people did. This “talk” kick-started

her advocacy to normalize talking about mental health issues, and she has since

started her own podcast, called EmotionAL

Support, where she discusses mental health with her guests.

In this episode, we discuss: 

- Alexandra's childhood and her journey through misdiagnosis

- The importance that documenting both highs and lows has on

receiving an accurate diagnosis

- Alessandra’s work with NAMI, and the conference where she

shared her bipolar diagnosis

- How toxic positivity discourages people from talking about

their struggles

- Finding emotional support and comfort 

- The difference between mental health and mental illness 

- What we can do to help destigmatize the conversation around

mental health

According to Alessandra, it's vital that we start talking about

mental health openly and encourage people to seek support and medical help when

they need it. This is the only way to foster an environment where every single

one of us can celebrate our individuality and uniqueness.

Where to find Alessandra:

Social Media:

Facebook: https://www.facebook.com/OfficialAlessandraTorresani

Instagram: https://www.instagram.com/alessandratorresani/?hl=en

Twitter: https://twitter.com/ALtorresani?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Clubhouse: https://clubhousedb.com/user/alessandratorresani

LinkedIn: https://www.linkedin.com/in/alessandra-torresani-75178121/

Podcast: https://www.emotionalsupportpod.com/

Podcast Twitter: https://twitter.com/emotionalpod

Podcast Instagram: https://www.instagram.com/emotionalsupportpod/

Podcast Facebook: https://www.facebook.com/groups/710491219388010/?source_id=298097584405277

Products: https://emotionalsupport.bigcartel.com/product/we-are-not-alone-img-x-emotional-support-mental-health-awareness-month-limited-edition

National Alliance on Mental Illness (Nami): https://www.nami.org/Home

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on May 19, 2021. 

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Entrepreneur... 

Director...

YouTuber...

Teacher...

All of these words can describe my guest today, but

"teacher" is the one he says is the best fit at this point in his

life. Chris Do is an Emmy award-winning designer, director, CEO &

Chief Strategist of Blind, a brand strategy design consultancy, and the founder

of The Futur—an online education platform with the BIG mission of teaching 1

billion people how to make a living doing what they love…without losing their

soul in the process.

Over the years Chris has developed legions of followers across

social media platforms, and for good reason. He’s not afraid to speak his

mind, even when it may not be popular. 

In this interview, we talk about how being a middle child to

immigrant parents played an influential role in who he has become. 

He shares his insights about failure and rejection, and how his

life would be different without them.

And we talk about how he’s been able to help his company survive

through all the changes we’ve seen in the digital world. 

Websites:

https://thefutur.com/

Blind.com

https://taplink.cc/thechrisdo

Social Media:

https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/videos

Clubhouse: @thechrisdo

https://www.linkedin.com/in/thechrisdo/

https://twitter.com/thechrisdo

https://www.instagram.com/thechrisdo/

Book:

Pocket Full of Do

Podcast:

The Futur with Chris Do podcast

Support

the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on April 28, 2021.

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We discuss key strategies for product-based businesses, like understanding your niche market and tailoring products to meet specific customer needs. Jacqueline shares insights from her own journey with Cuffs Couture, highlighting the importance of market research and customer understanding.

We also touch on effective brand messaging, standing out in crowded markets, and the benefits of focusing on core products. Jacqueline mentions Stanley's success story, focusing on their use of influencer marketing and irresistible offers for customers.

Lastly, Jacqueline reflects on personal growth, crediting mentorship for part of her development.

In this episode, you will learn the following:

• Importance of understanding the niche and ideal customer in a product-based business
• Tailoring products to meet specific customer needs and desires
• Leveraging personal experiences and upbringing to drive entrepreneurial spirit
• Identifying niche market opportunities and leveraging unfair advantages
• Foundational pillars of starting a product-based business
• Developing a listener avatar and nailing down brand messaging
• Standing out in a crowded market and matching the target buyer avatar with the product
• Differentiating oneself in a crowded market and understanding customer needs, wants, and desires
• Nailing the offer and pricing, focusing on best-selling products
• Leveraging influencer marketing, creating irresistible offers, and building an audience and community

In This Episode:

• [00:01:53] - Introduction to Jacqueline Snyder.
• [00:03:06] - Influential Family.
• [00:05:09] - Early Entrepreneurship.
• [00:07:54] - Creating Cuffs Couture.
• [00:11:50] - Nailing the Niche.
• [00:15:55] - Ideal Customer Avatar Exercise.
• [00:18:54] - Developing a Listener Avatar.
• [00:19:24] - Niche Down and Core Product.
• [00:20:52] - Brand Messaging and Standing Out.
• [00:27:52] - Market Research and Branding.
• [00:31:49] - Offer Strategy and Hero Products.
• [00:37:39] - The Stanley Mug Success Story.
• [00:39:43] - Creating Irresistible Offers.
• [00:41:43] - Driving Demand and Community Engagement.
• [00:43:45] - Nailing the Marketing.
• [00:47:17] - Directing Customer Action through Marketing.
• [00:48:02] - Mindset and Personal Growth.

Notable Quotes

•  [14:31] "You have to come up with exactly who that person is and what the pain point is you're solving with the product." - Jacqueline Snyder
• [38:12] "Stanley is so cool because 110 years later, they jumped from a $90 million a year company to $750 million last year off of this new product."” - Jacqueline Snyder
• [39:43] "One way that I see people creating irresistible offers is by creating scarcity of product, right? So creating demand, creating this FOMO sort of feeling." - Jacqueline Snyder
• [41:43] "People are voyeuristic; they want to see behind the scenes. They want to see how things are made." - Jacqueline Snyder

Resources and Links

Jacqueline Synder

• https://www.linkedin.com/in/jacqueline-snyder-tpb/
• https://www.instagram.com/theproductboss/
• https://www.youtube.com/@TheProductBoss

Website

• designerconsultingcoop.com/
• theproductboss.com

Billy Samoa

• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on April 12, 2024.

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Brenden spoke glowingly about Vamsi and for good reason. Vamsi is both a student and a teacher. He has invested time, money, and hard work in improving himself by working with just about every personal growth legend on the planet. This care and attention to self-mastery have led him down the path to coach and mentor others to get the most out of their life.

Vamsi is on a mission to create more leaders in the world, and he does this by dismantling limiting beliefs and giving his clients the vision to think MUCH BIGGER than they ever have before! 

Here are some insights shared in this episode:

• Why should we schedule a time to ask parents deep questions?
• Why do most people have Limiting beliefs and how can we fix this?
• What are some things we can do on a daily basis to think bigger?
• How to make a high-performance planning system

Learn more from Vamsi:

• LinkedIn https://www.linkedin.com/in/vamsipolimetla/
• YouTube: https://www.youtube.com/user/POLIMETLA
• Twitter: Mobilevamsi
• Instagram: https://www.instagram.com/polimetla
• Facebook Group: https://www.facebook.com/groups/highperformancegrowth?modal=false&should_open_composer=false

Other episodes you’ll enjoy:

The Mind of a Visionary Thinker with Dr. Mark Goulston

How to Break Patterns and Change Your Life with Scott Miller

How to Go Viral with Brendan Kane

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: Billy Samoa Saleebey

Instagram: billysamoa

Love this episode? support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on May 5, 2021.

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Kris Ward is the founder of Win The Hour Win The Day, a productivity philosophy and book designed to help others leverage their most valuable resource - time. A self-proclaimed "time management junkie", Kris is the leading authority in building your business by building your team. 

In this episode join me and Kris, we talk about her book designed to help people learn and make the most of their time. She talked about time management, building a team, finding the right people, systems, and the power of the tools. Kris also shared that her journey into the world of productivity was accelerated after her husband was diagnosed with colon cancer. When she returned from caring for him, she realized that many people she knew were working too many hours and not living the life they wanted. She set out to help them change that. Kris believes that delegating is a lateral move at best and that you should hire people who will manage you instead. She also believes in building systems and processes to support your team and make their jobs easier.

In This Episode:

• What event accelerated Kris's mission to help other people maximize the precious resource (TIME) (00:03:15)
• What elements from “The EMyth” have impacted Kris the most? (00:06:00)
• What are the biggest myths people have about building teams?(00:08:00)
• What are the common mistakes somebody makes when they start to build a team? (00:10:28)
• Tips for how to hire somebody. (00:12:50)
• How Kris's philosophy helps people execute ideas quickly. (00:17:00)
• How to set yourself up for success energy-wise. (00:19:57)
• Kris talks about the difference between being disciplined and being a successful person. (00:24:49)
• Entrepreneurs should work backward when they get a new client. (00:31:51)
• Kris shared her healthy and happy routines. (00:33:15)
• Importance of building your systems or super toolkits. (00:36:31)

Tip for hiring a team: Look for personality, action, strength, and success. And always hire personality over skillset, because you can train a skill set, you can't train a personality. 

Notable Quotes:

• “What seems impossible can become possible” - Billy (00:02:17)
• “Business should be fun and it should support your life, not consume it”- Kris (00:05:05)
• “life is full of curveballs and surprises that you're often unprepared for” - Billy (00:05:43)
• “You're not going to get up the mountain without a team” - Kris (00:08:31)
• “Delegating is a lateral move at best, It means that the work has to come through you” - Kris (00:10:50)
• “If you hire the wrong people, your job becomes so much more difficult to help them be their best when they're already at a deficit” - Billy (00:15:14)

Resources & Links:

Kris Ward

Website: winthehourwintheday.com

Check out the book: Win The Hour Win The Day

Podcast: Win the Hour Win the Day Podcast

Socials

Linkedin: Kris Ward

Instagram: kriswardlive

Tiktok: kriswardxx

Twitter: krisward

Facebook: Win the HOUR, Win the DAY by Kris Ward

There's also a free Masterclass from Kris and a free gift. visit: kris.com 

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: https://www.linkedin.com/in/billysamoa/

Instagram: https://www.instagram.com/billysamoa/

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

This is an encore episode and was originally published on November 4, 2022

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What if I told you that amidst this tranquil setting lies a journey into the heart of mindfulness and self-discovery? Join us as we dive into a conversation with Dr. Mark Pirtle, where we'll explore topics like integral therapy, stress-relief programming, and the art of living mindfully. Discover why understanding the subtle workings of the mind is essential for personal growth and how these topics can unlock profound insights and transformation in your life.

Get to know Dr. Mark Pirtle, Integral therapist, teacher, speaker, author, and filmmaker. With a mission to amplify Beauty, Goodness, and Truth, Dr. Pirtle is at the forefront of integral thinking in recovery. Learn about his background, journey, and the inspiration behind his groundbreaking work in attunement-based stress relief.

Ready to begin your own journey of self-discovery? Tune in and delve into the world of integral therapy, stress-relief programming, and mindfulness with Dr. Mark Pirtle.

In This Episode:

• [03:00] Introduction and Background of Dr. Mark Pirtle 
• [05:00] Dr. Pirtle's transformative experience with meditation
• [07:15] Importance of Understanding One's Story
• [09:50] Trauma and Its Impact
• [12:04] Introduction to shadow work and its significance
• [14:39] Gaining Perspective and Self-Awareness
• [17:16] Sustaining Change and Retreat Effectiveness
• [20:00] Applying Retreat Models to Business and Entrepreneurial Settings
• [22:56] Understanding Shadow Work
• [28:00] Implementing Post-Retreat Action Plan
• [30:15] Mastering Retreat Execution
• [33:34] Key Transformative Moments in Retreats
• [38:50] Subtle Interior and Meta Awareness
• [45:02] Personal Motivation and Mission
• [48:26] Where to Find Dr. Mark Pirtle

Notable Quotes:

• [06:49] "People need to understand that, first of all, they're walking around with a story in their head constantly and the story in their head isn't necessarily the truth. It's been influenced by their past and their traumas" - Dr. Mark Pirtle 
• [31:10] "Setting the right stage, priming people, I think is, is super important." - Dr. Mark Pirtle
• [31:46] "Change can occur. Like that. That's what you need to have happen." - Dr. Mark Pirtle 
• [38:06] “We live in stories. And if you can't see your life in a bigger sense like if you cannot see that there's a larger reason for you to change, you're not going to change."- Dr. Mark Pirtle
• [39:49] "You have to develop far enough. To become mature enough in your nervous system, tuned well enough, relate to subtle objects. And on the interior, subtle objects are the whole ballgame, thoughts and feelings." - Dr. Mark Pirtle
• [47:35] "If you're stuck in refusal, it's already the road of trials. You might as well go because there's a ton of satisfaction in growth and finding yourself and growing yourself up to a better version of yourself." - Dr. Mark Pirtle

Resources and Links

Dr. Mark Pirtle:

• https://www.linkedin.com/in/markfarrispirtle/
• https://www.instagram.com/drmarkpirtle/
• https://twitter.com/skillfullyaware
• https://www.youtube.com/@drmarkpirtlemeditationfors1299

Website: 

• https://www.drmarkpirtle.com

Billy Samoa: 

• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on April 20, 2024

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Will is an avid learner and has earned certifications as a Stockbroker, Flight Instructor, Certified Product Manager, Technical Trainer, Commercial Pilot, Microsoft Certified Systems Engineer, Cisco Certified Network Associate, and Certified Professional Behavioural Analyst, I've invited Will here today to learn more about the methods and tools he's developed to achieve success and the techniques he continues to use to expand his life are all described, taught, and delivered in the many businesses, leadership, and peak performance workshops, seminars, and events Will delivers.

 Tune in to get important insights on self-improvement!

What we discuss:

·        Love of learning. (01:41)

·        The power of reaching consequences of the trivial act. (3:30)

·        The seriousness of unforgiving neglect. (4:11)

·        How to focus on those little things in the right way. (5:27)

·        The importance of a checklist. (10:11)

·        Doing something a little bit crazy. (18:11)

·        How to set goals and hold people accountable. And how to communicate effectively with teams of people. (24:34)

·        The goal or intention of the meeting. (28:20)

·        What are the Ground rules. (29:35)

·        The seriousness of time management. (38:01)

·        Billy and Will talk about the impact they have on themselves and how they value time. (38:35)

·        The key metrics, goals, and problem-solving. (43:13)

·        The eulogy goal. (43:13)

Notable quotes:

·        “Bad decisions. Make good stories.” (18:56)

·        “ You have to move a ton of dirt to get one carat of diamond.’’ (26:50)

·        “Business problems are like quicksand. The more you struggle, the faster you sink” (32:17)

·        ‘’ Everybody around you is going to die someday and you're going to lose people along the way. So never, ever waste another single second, doing anything that wasn't the absolute best thing you could be doing.” (38:21)

USEFUL RESOURCES:

 Will’s Website: http://goalboss.com/

YouTube: https://www.youtube.com/c/WillPemble

Social Media:

https://www.instagram.com/willpemble/?hl=en

https://www.facebook.com/willpemble

https://www.linkedin.com/in/willpemble/

https://twitter.com/willpemble

Support the show (https://www.patreon.com/bePatron?u=23010497 )

This is an encore episode and was originally published on May 13, 2022

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In this episode of the Insight Out, I have the pleasure of sitting down with none other than Stephen M.R. Covey, a renowned author and an authority on leadership. We dive deep into the transformative power of trust and how it serves as a cornerstone of inspiration in leadership. Covey draws a stark contrast between the antiquated command and control style and the trust and inspire approach, which he passionately advocates for as being crucial in today's world, especially when dealing with knowledge workers.

Throughout our conversation, Covey shares personal anecdotes and real-world examples that bring his concepts to life. Such examples are the leadership styles of Microsoft's CEO, Satya Nadella and the leadership approach of Zoom CEO Eric Yuan which epitomizes the principles we discuss.

He then breaks down the three stewardships of a trust and inspire leader—modeling, trusting, and inspiring. Each of these plays a vital role in not just leading but empowering others to reach their full potential. Covey doesn't just leave us with theory; he offers practical advice on how to build agreements that lay the foundation for a collaborative and empowered workplace.

Join us as we explore these insightful themes and let's uncover how trust and inspiration can reshape the landscape of leadership

In this episode, you will learn the following:

• Leadership and its impact on individuals
• Shifting from command and control to trust and inspire leadership
• The principles of trust and inspire contrasted with command and control
• The importance of self-awareness and a shift towards trust and inspire leadership
• The barriers to becoming a trust and inspire leader
• The three stewardships of a trust and inspire leader: modeling, trusting, and inspiring

In This Episode:

• [10:20] Tapping into untapped potential
• [18:08] Command and control vs. trust and inspire
• [20:37] Trust and inspire
• [25:02] Barriers to becoming a trust and inspire leader
• [35:23] Inspiring confidence in others
• [38:35] Trust as human motivation
• [40:17] Microsoft's Satya Nadella as a trust and inspire leader
• [41:32] Modeling behavior
• [43:54] Inspiring leadership
• [45:24] The power of trust
• [52:01] Building trust through Co-Creation
• [54:00] The leadership style of Eric Yuan, CEO of Zoom
• [55:02] The power of modeling in leadership
• [59:46] Stephen M.R. Covey's motivation for trust and leadership

Notable Quotes

•  [21:07] "We light the fire within; that fire once lit can burn on for months, if not years, without the need for constant external stimuli." - Stephen M. R. Covey
• [22:10] "To operate with a command and control style is like trying to play tennis with a golf club; it's not relevant to the game being played."- Stephen M. R. Covey
• [36:25] “Leadership is communicating people's worth and potential so clearly. That they come to see it in themselves.” Billy Samoa]
• [47:22] "When you trust people, they grow, they develop, and they become their best selves because they develop new capabilities." - Stephen M. R. Covey
• [51:43] “I believe in our world today, not trusting is more often the greater risk.” Stephen M. R. Covey

Resources and Links

Stephen M. R. Covey

• https://trustandinspire.com/
• https://www.linkedin.com/in/stephen-m-r-covey-6400191a5/
• https://x.com/StephenMRCovey
• https://www.instagram.com/stephenmrcovey/?hl=en

Billy Samoa

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

Mentioned Books

• Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others
• The SPEED of Trust: The One Thing that Changes Everything

This is an encore episode and was originally published on April 26, 2024

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She’s a thought-provoking and caring contrarian who asks provocative questions to challenge assumptions. She’s not afraid to stand up and ask why things are done in a certain way. Her belief…Just because something is common practice, doesn’t mean is it right!

She shares the story of why she started her consultancy practice after her two mentors passed away in the same year. 

This led to an extremely successful journey in helping Fortune 500 companies examine their beliefs and practices held to see what should stay and what should go

As you’ll see Marcia’s catalyst for Strategic Change, Innovation, and Transformational Leadership.

Her approach is based on a theoretical foundation of management, not fads, and "best practices"!

You see why she thinks creating a Mission statement is a waste of time, how internal completion does more harm than good, and why she doesn’t believe the manager should focus on motivating their team members.

Instead, she suggests having a compelling purpose, fostering collaboration, and creating an environment where employees are self-motivated.

Marcia will turn what you think about leadership on its head!

Learn more about Marcia Daszko:

Website: https://www.mdaszko.com

Linkedin: https://www.linkedin.com/in/marciadaszko/

Twitter: https://twitter.com/MarciaDaszko

Facebook: https://web.facebook.com/marciadaszkoassociates/?_rdc=1&_rdr

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on June 18, 2020

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They explore the themes he outlined in this insightful book, in addition to Bob’s primary framework: the Five Principles of Influence. If you’ve ever wanted to have more influence without resorting to manipulation, this conversation will guide you in the right direction.  

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years, he’s helped companies, sales leaders, and their teams communicate their value more effectively, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former United States President.

Although he was best known for his book Endless Referrals for years, it’s his business parable, The Go-Giver (coauthored with John David Mann), that’s captured the imagination of his readers.

The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, makes up over a million of Bob’s 2 million total book sales. Since its release, it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and HubSpot’s 20 Most Highly-Rated Sales Books of All Time.

Tune in to hear Billy talk with Bob, who’s been named one of the 30 Most Influential Leaders by The American Management Association, and named one of the Top 200 Most Influential Authors in the World by Richtopia.

What we discussed with Bob:

• [01:53] – About Bob’s dad Mike Burg
• [02:53] – What ultimate influence means to Bob
• [04:25] – Who is a genuine influencer
• [07:16] – The life lesson he learned from his cat, Liberty
• [10:40] – Basic principle of human nature
• [13:12] – How he developed his ideas and thoughts
• [17:43] – The relationship between self-control and character of a person
• [19:23] – What can we do to control our emotions?
• [23:30] – Why are clashes of beliefs so critical to an influencer?
• [26:25] – Setting the proper frame to get desired results

Valuable Insights by Bob:

• Influence is the ability to move a person to the desired action.
• Great influencers don’t try to push their ideas to others.
• Great influencers attract people.
• If we want people to take action to go towards the desired outcome, it has to align with what they want. Their values and their goals have to align.
• Only when you’re the boss of yourself, then you’re in the position to take a potentially negative situation and turn it into a win.
• Make sure that you’re the master of your emotions as opposed to your emotions being your master.

Notable Quotes:

[02:14] – “Tact is the language of strength.”

[05:15] – “People do things for their reasons, not our reasons.”

[15:54] – “By all means take your emotions along for the ride but make sure

you’re driving the car.”

[17:02] – “Self-control is the very essence of the character.”

More from Bob:

Bob Burg’s Books:

The Go-Giver Influencer

The Go-Giver

A Teacher’s Guide to The Go-Giver

The Go-Giver Leader

Adversaries into Allies

Go-Givers Sell More

Endless Referrals

The Success Formula

Bob’s Website: https://burg.com/

Connect with Bob on Social Media:

https://www.facebook.com/burgbob

https://twitter.com/bobburg

https://www.youtube.com/user/burgcommunications

https://www.linkedin.com/in/bobburg/

This is an encore episode and was originally published on August 12, 2021.

Learn more about your ad choices. Visit megaphone.fm/adchoices

After seizing an opportunity for a business venture with only nine dollars in his pocket, Jim came out the other side with an eviction notice and not much profit. However, his life changed when one of his colleagues visited him and told him everything he was doing wrong when approaching prospective clients. Jim took his colleague's advice, and within 12 months he had hit his first million. 

In this episode, Jim reveals:

• What it takes to have a millionaire mindset 
• Two lessons that took Jim Britt from broke to a million dollars in 12 months
• Lessons Jim (Britt) learned from working with Jim (Rohn)
• What Tony Robbins was like before he was famous
• How self-observation can transform your life
• How to break away from core beliefs that may be limiting your potential

You can learn more from Jim:

Website - https://jimbritt.com/

Cracking the Rich Code Coaching Program - https://jimbrittcoaching.com/

Social Media:

• Facebook - https://www.facebook.com/jimbritt123
• Instagram - https://www.instagram.com/jimbritt.official/
• LinkedIn - https://www.linkedin.com/in/jim-britt/
• Twitter - https://twitter.com/JimBritt1

Jim's Books 

• Directing the Movies in Your Subconscious Mind - https://www.amazon.com/Directing-Movies-Your-Subconscious-mind/dp/1641533625/ref=sr_1_1?dchild=1&keywords=directing+the+movies+in+your+subconscious+mind&qid=1624643657&sr=8-1
• Rings of Truth - https://www.amazon.com/Rings-Truth-Jim-Britt/dp/1558747249/ref=sr_1_1?dchild=1&keywords=rings+of+truth+jim+britt&qid=1624643720&sr=8-1

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on February 22, 2021.

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David has spent his career researching and building a business on the art of communication and presentation, but his expertise goes beyond these practical skills that allow us to succeed in professional settings. He’s also dedicated to helping others apply these techniques on a personal level so that we can improve our relationships, exert control over our emotions, find our sense of happiness, and foster great empathy.  

With his three widely-recognized TED Talks, “The Magical Science of Storytelling,” “How to Avoid Death by PowerPoint,” and “The 110 Techniques of Communication and Public Speaking,” he is reforming our understanding of communication and simultaneously eliminating antiquated notions about storytelling. 

His journey is certainly one of dedication and perseverance, and as he discusses the scientific and psychological sides of expression and communication, the impact of his wife’s stroke, and how he rebuilt his company from nothing, you will walk away from this episode feeling both inspired and ready to tackle your day. 

In this episode, you’ll learn:

• Why The Hitchhiker’s Guide to the Galaxy helps fuel David’s creativity (4:36) 
• The art of adding spice to your presentation (6:57) 
• The transformative power of happiness and the difference between internal and external communication (10:40)
• The focus and importance of David’s upcoming book as well as his tip for grounding yourself in peace, gratitude, and compassion (17:30)
• David’s experience with his wife’s stroke and the process of rebuilding his company (23:46)
• What the somatic feedback loop is and why body language is a huge element of conversation (32:58) 
• The Five Layers of Communication and how to practice utilizing your facial expressions (36:49) 
• Why actors and comedians rate higher than other professions (38:25)
•  How YouTube forced David to adapt and grow and the #1 lesson he’s learned in the realm of public speaking (39:48) 

Notable Quotes:

• “The perception we have of a talk is related to the number of spices in a talk. And that is what you were on to contrast and surprises.” – David (8:55)  
• Every war and every action of hatred stems from our desire to get the substances in our brain fulfilled. That’s where they come from. So yeah, if people would actually understand that they could create them by themselves without hurting and causing pain and destruction, the world would be a better place by far.” – David (20:55)
• “It is interesting how life’s moments that are so shakingly painful can also be so important and put in perspective the few moments that we have on this ball of rock flying through the sky. We sometimes take for granted that we’re given this life.” – Billy (31:15)
• “If you focus on performance, anxiety is its brother. If you focus on having fun, that is when you will be the best version of yourself… And in a state of having fun, we are relaxed. We get free access to our vocabulary, our thoughts…” – David (41:10) 

Resources & Links:

David JP Phillips 

Website: https://www.davidjpphillips.com/

LinkedIn: https://www.linkedin.com/in/davidjpphillips/

Instagram: https://www.instagram.com/davidjpphillips/

YouTube: https://www.youtube.com/davidjpphillips

TikTok: https://www.tiktok.com/@davidjpphillips

HeadGain: https://www.headgain.com/

Presenter Mastery Training: https://www.headgain.com/jp/ 

Billy Samoa Saleebey 

LinkedIn: https://www.linkedin.com/in/billysamoa 

Email: billy@podify.com and saleebey@gmail.com 

Insight Out 

Website: https://insightoutshow.com/ 

This is an encore episode and was originally published on December 16, 2022

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Daniel Priestley is a New York Times bestselling author and the leader of Dent Global, where he and his team develop entrepreneurs to stand out, scale up, and make a positive impact. 40,000 entrepreneurs have attended his workshops around the world, and over 3000 people have taken part in his accelerator programs. Needless to say, he's making his mark by helping others make their mark.

This is Daniel Priestley 's story...

Daniel Priestley was working at McDonald's when he met Randy, the franchisee. Randy encouraged Daniel to look into entrepreneurship, and Daniel began reading The Emyth. This book opened the door to entrepreneurship for Daniel and made him feel that it was something he could do. Daniel went on to write several books on the subject, including Key Person of Influence and Oversubscribed. In Key Person of Influence, Daniel outlines the five Ps of becoming a key person of influence: pitching, positioning, production, promotion, and profit. By following these steps, Daniel believes that anyone can become a key person of influence in their industry. 

Tune in now to learn how to stand out, scale up, and make a positive impact!

In this episode, you will learn the following:

• Daniel shared what lessons he learned from Randy when he works at McDonald's (00:04:00)
• Who a key person of influence is and why does it matter in today's world? (00:09:06)
• The five P’s of key Person of Influence (KPI) (00:12:55)
• The importance of pitching in enrolling people into a new way of thinking and behaving.(00:15:00)
• The Eiffel tower analogy (00:19:56)
• Who is a good example of a key person of influence (00:22:50)
• Why a key person of influence, helps move a business or an organization from functionality to vitality” (00:26:24)
• Why people are focused on the entire marketplace instead of focusing on the key few (00:32:36)
• What is Signaling and why is it important (00:42:30)
• The importance of having a central philosophy or mission around what you do (00:52:00)
• What are the Four types of products.(00:55:00)
• Why campaigning is an effective approach (00:59:40)
• The idea that social media can be used as a tool to build a personal brand (01:07:00)

Notable quotes:

• “We all have the ability to make a dent and that we can do it while also having fun doing it. But we have to do it using the right strategies that will allow us to make the kind of impact that we want to make” - Billy 
• “Anyone can play an instrument. Not everyone could play an instrument well” - Billy
• “Prolific beats perfect” - Billy
• “When you become a key person of influence, your goal is not to try and sell you, and you don't make a lot of you're not trying to make money by selling your time and your energy and all that sort of stuff. People aren't buying you. They're actually just attracted to your business empire, and your empire sits around you” - Daniel 
• "The real skill with pitching is there's an element of leverage." - Daniel 

Resources:

Daniel Priestley

Website: 

Danielpriestley.com

https://www.dent.global/

Books: https://danielpriestley.com/daniel-priestley-books/

Socials: 

Linkedin: Daniel Priestley

Instagram: @danielpriestley

Twitter: @DanielPriestley

Facebook: Daniel Priestley

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com

This is an encore episode and was originally published on December 9, 2022

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Brenden also provides a behind-the-scenes look at his creative process, distinguishing between prepared and impromptu scripts. Learn how he leverages podcast appearances to generate content effortlessly and the fascinating strategy of rehearsing and rewriting scripts multiple times to ensure maximum impact. Discover Brenden's unique approach to brainstorming ideas using collective brainstorming with his network, emphasizing the value of seeking input from various sources.

Whether you're a seasoned content creator or just starting, Brenden shares practical tips on batching content creation, finding your creative zone, and maximizing efficiency.

Don't miss this episode to gain insights from a seasoned pro and elevate your content creation game.

Here's what you can expect in this episode:

• Brenden Instagram Strategic Plan and Investment (2:49)
• Content Format and Formula (8:16)
• Accelerating Follower Growth (12:08)
• Two schools of thought on entrepreneurship (14:44)
• Content Formats Tried and Tested: Learning from Failures (20:01)
• Key Elements of Viral Video Success (24:30)
• The Duct Tape Painting Analogy (26:30)
• Setting Goals and Strategy for Future Growth (30:15)
• Audience Retention and Watch Time (34:16)
• Brenden's creative process involves planning and crafting compelling content (36:37)
• Collective brainstorming for effective problem-solving through networking (40:31)
• The importance of consistent posting and leveraging classic content to maintain audience engagement over time (44:10)

Here are 3 key takeaways that you can apply to elevate your content game:

• Understand the crucial role of framing your message — Your communication shapes the viewer's perception.

• Maximize your media budget by reposting high-performing content and continually testing new formats to find what resonates with your audience.

• Dedicate focused time to creating a consistent pipeline of content — consistency leads to quantity and quality that pays off in the long run.

Notable quotes:

• “When there are polarizing viewpoints and you take a stand, you have to have a point of view. You have to have a perspective on things” - Billy (8:26)

• “If you're trying to please everyone, you please no one. And how do you know you've made it when you got haters, when you got people who are gonna troll you” - Billy (8:33)

• “Love me or hate me. You watched and that's all you could ever do” - Brenden (10:42) 

• “Life was about being successful and having a lot of fun and making a big difference in the world” - Brenden (24:19)

• “Imagine that you're in a house and there is a painting in your house... And the analogy is really just to teach that communication is all about framing. You could have the best information in the world, but if you share it... people won't value you for the work that you do because you don't communicate effectively” - Brenden (27:00)

Resources

Brenden:

Website:

https://mastertalk.ca/

Social Media

• https://www.linkedin.com/in/brendenkumarasamy/?originalSubdomain=ca
• https://www.youtube.com/c/mastertalks
• https://www.instagram.com/masteryourtalk/
• https://www.tiktok.com/@masteryourtalk
• https://twitter.com/masteryourtalks

Billy:

• https://twitter.com/BillySamoa
• https://www.instagram.com/billybelieve/
• https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw
• https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on February 10, 2024

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Blake Hutchison, CEO of Flippa, is joining me on this episode of Insight Out to break down his role at Flippa, his experience over the last 20 years, and the variables that influence the value of businesses in the market. He touches on the importance of looking at growth, average order value, refund rate, cost base, etc., when evaluating how much to buy and sell a business for and some patterns that have emerged over the last few years. 

The team he leads at Flippa supports business owners in their exit or their introduction to possible new business ventures. In short, he helps them make an existing business their own and then, a little further down the road, understand how to optimize the organization financially and systemically! 

In this episode, we discuss:

• How Flippa works in terms of buying and selling (2:43)
• Blake’s entrepreneurial journey and selling his business in 2015 (5:15)
• How data allows Flippa to check the pulse of successful businesses across the globe (9:06) 
• Flippa’s evolution with value assessment (14:46)
• Common themes that Blake has noticed in this market (19:53)
• How to get involved with the platform (23:36)
• Blake shares some inspiring success stories (28:55)
• The most lucrative businesses for entrepreneurs today (32:24)
• How to know the ways a business needs to expand & grow (37:12)
• The future of digitally-based businesses (39:25)
• 
  

Notable Quotes:

• “So what I encourage everyone to do is find a business model that they can imagine themselves having a skill set that they orient well too. And then secondly, find a category that they know they’re gonna be passionate about for long enough that they’ve got the resilience to get through that stabilization period…” – Blake (26:07)
• “It’s better to go slow. It’s a marathon. It’s not a sprint. If you treat it as a sprint, chances are you’re going to make some bad decisions.” – Billy (28:40)
• “Age is a factor in evaluation, by the way, because it gives you some predictability. And buyers and investors love predictability.” – Blake (30:40)
• “You don’t actually have to know tech to buy a digital asset.” – Blake (43:31)

Resources & Links:

Blake Hutchison 

LinkedIn: https://au.linkedin.com/in/blakehutchison 

Twitter: https://mobile.twitter.com/blakenow 

Flippa: https://flippa.com/ 

Billy Samoa Saleebey 

LinkedIn: https://www.linkedin.com/in/billysamoa 

Email: billy@podify.com and saleebey@gmail.com 

Insight Out 

Website: https://insightoutshow.com/

This is an encore episode and was originally published on December 23, 2022

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Meet Cory Lopes-Warfield, Cory is a Linkedin influencer and has amassed nearly 500k followers on Linkedin. He has trained some of the other influencers on the platform and works with individuals looking to expand their influence on Linkedin. In addition, Cory is an early adopter expert of ChatGPT-3 and a leader in the tech world. Cory has been exploring the power of ChatGPT-3 and has seen its potential to revolutionize the way we work. He was enthralled by the possibilities of AI when he first encountered it, and he quickly realized its immense potential. Cory dedicated himself to learning AI and used its power to create amazing outcomes like business plans, resumes, and even a virtual avatar to help others reach their goals. With the introduction of GPT4, Cory is optimistic that AI can be used to improve the lives of people worldwide, from reducing greenhouse emissions to helping those who cannot afford coaching. He is determined to use AI to bring people together and create a better future.

Tune in now to discover the fascinating and powerful implications of AI applications 

Here's what Cory and I cover:

• Cory shared some of the Powerful use cases of ChatGPT in his own exploration (00:06:30)
• What are the differences of ChatGPT3 and ChatGPT4 (00:11:40)
• What advice would Cory have for somebody who is wanting to use AI and ChatGPT (00:15:25)
• Microsoft is about to embed OpenAI technologies into their office suite, and their search engine Bing (00:19:28)
• What if AI can bring us closer together and provide us with basic income and a shared economy (00:27:30)
• How AI will change the way we as humans think about creativity (00:33:40)
• Cory shared other useful platforms (00:41:55)

Here are the steps you need to follow to also get maximized efficiency:

1. Ask Chat GPT to act as an expert in a specific field

2. Give it a detailed prompt and be specific

3. Ask it to format its response in a specific way (e.g. in bullet points or a drop-down table)

You can find Cory:

Personal website: https://coryconnects.com/

Company website: https://shedwool.com/

Linkedin: https://www.linkedin.com/in/corywarfield/

Instagram: Coryconnects

Twitter: @cory_warfield

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: Billy Samoa Saleebey

Instagram: billysamoa

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

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However, creating thought-provoking books isn’t his only talent. George has recently been hard at work on an NFT art project called People Reign.

In this episode, George shared his predictions for the future and his latest undertaking.

George talked about how his desire to help his daughter and his nephew navigate their futures led to the creation of his first book. He quickly came to the realization that his young relatives wouldn’t be experiencing the same world that he had been dealing with all his life. Their future looked different.

Determining what that entailed led him to create his second book. 

George now believes that a technological tsunami is coming for all of us and the water is currently rising. Automation will make many jobs things of the past. But if we put our minds together and ask the right questions, we can ultimately choose what our future will look like.

In This Episode:

• [02:44] - George talks about his heart attack and what he learned from the experience.
• [05:25] - A letter to George’s teenage daughter becomes the book: Seize Your Destiny.
• [06:34] - What will reality look like 30 to 40 years from now?
• [08:42] - How do we give our children a better life?
• [11:10] - Using your mind to overcome obstacles.
• [16:12] - The value of different views.
• [18:30] - How to make sense of different perspectives.
• [37: 22] - What skills do we need to survive?
• [45:30] - The future of technology.
• [58:18] - The need for intelligent discussion.
• [1:04:30] - George discusses how his passion for art led him to create People Reign.

QUOTES

• [09:56] - “Embrace your ignorance. And the reason why is that learning begins with a recognition of ignorance. If we think we know all the answers, why bother to learn? Right. So the reality is: is that we don’t know all the answers.” - George J. Chanos

• [11:10] - “Frank Zappa. Your mind is like a parachute. It doesn’t work if it isn’t open.” - George J. Chanos

• [12:10] - “Your mind is a double-edged sword. It’s both your most powerful tool and your greatest liability.” - George J. Chanos

• [15:37] - “We should learn that our beliefs and our views have no privileged legitimacy. Just because I think it’s a certain way does not mean that’s the way it is…. Just because my brain is telling me that this is reality and this is what it is doesn’t mean I’m right.” - George J. Chanos

• [28:42] - “The more character you have, the more successful you are likely to be.” - George J. Chanos

• [1:01:10] -“What is more important than knowledge is intelligence….Knowledge is accessible to all of us…But you have to know what question to ask. That is not knowledge. That is intelligence.” - George J. Chanos

• [1:11:37] - “I believe it is important to speak out and to leave something behind.”- George J. Chanos

RESOURCES

 George J. Chanos

Website: https://georgejchanos.com/

Facebook: https://www.facebook.com/georgejchanos/

LinkedIn: https://www.linkedin.com/in/georgejchanos/

Twitter: https://twitter.com/georgejchanos

George’s Works

Seize Your Destiny: A Roadmap to Success. https://www.amazon.com/gp/product/B01D6DZKTS/ref=dbs_a_def_rwt_bibl_vppi_i0

Millennial Samurai: A Mindset for the 21st Century

Buy the Book: https://www.amazon.com/Millennial-Samurai-Mindset-21st-

Century/dp/1688563334/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Free Digital Download: https://millennialsamurai.com/freegiveaway

People Reign: https://peoplereign.com/

Insight Out Links

Website: https://insightoutshow.com/

YouTube: https://www.youtube.com/user/RollingMovie

Billy Samoa Saleebey

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on October 28, 2022

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Meet Doug Dane, Doug is the author of Mistaken Identity, a mentor for leadership, business, and mindset. Doug has spent over 25 years coaching people to improve their results and feel better about themselves so they can stop hiding and start living. He's on a mission to show people how to let go of their past so they can create a better life for themselves, their families, and the world. 

Have you ever grappled with attaining self-realization, autonomy, and success? Then this episode is for you. Tune in now to uncover the power of transformation!

Here's what Doug and I cover:

• What inspires Doug about the great leader Gandhi. (00:03:00)
• How did a young Doug Dane survive the abusive environment he was brought up in and then go on to achieve success?(00:05:28)
• The Pumpkin a Jar story. (00:12:41)
• How can people break free from their mental programming and limiting beliefs to follow their hearts and discover their real Identities? (00:15:40)
• Why you need to have clearly defined goals. (00:19:56)
• The importance of believing in ourselves. (00:26:00)
• Why you need to have a healthy self-image (00:29:26)
• How should we think about goals? (00:36:22)
• The importance of discipline to develop good habits (00:40:00)
• How to set mindset (00:47:53) 
• Why you don't have to go looking for your calling. (00:53:00)

Notable quotes: 

• “The average person tiptoes through life hoping to make it safely to death” - (0012:22)
• ‘’We're kind of like pumpkins in a jar’’ - (00:12:31)
• “There's nothing wrong with you. The only thing that's wrong is what you believe about yourself or about the way you should approach the world. One of the chapters is called Stop Shooting on Yourself” - Doug (00:18:29)
• “Just because someone loves you doesn't mean they give you good advice” - Billy quoting David Meltzer (00:25:07)
• Rather than fighting the existing reality, why not create a new model that makes the existing reality obsolete?” - Doug (00:28:02)
• “Energy comes from a desire” - Doug (39:00:25)
• “Mindset is an action. It's not a thing” - Doug (00:50:02)
• “If you're busy out there searching online and on dates, trying to find the love of your life, they can't find you because you're moving all around” - Doug (00:53:20)
• “Take an action, and you get a reaction” - Doug (00:56:00) 

Resources & Links:

Doug’s Website:

dougdane.com

Doug’s Book:

https://www.dougdane.com/mistakenidentity

Doug on Social Media:

https://www.linkedin.com/in/dougdane/

https://twitter.com/dougdane

https://web.facebook.com/dougdaneofficial

https://www.instagram.com/doug.dane/?hl=en

https://www.youtube.com/@DougDaneCoaching

Billy Samoa Saleebey 

LinkedIn: https://www.linkedin.com/in/billysamoa 

Email: billy@podify.com and saleebey@gmail.com 

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

This is an encore episode and was originally published on February 10, 2023

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Dan Lyons is a New York Times bestselling author and prolific journalist, a TV producer and writer, a satirical novelist, and a brand strategist. Dan wrote about technology at Forbes and Newsweek. He is also the author of Disrupted: My Misadventure in the Startup Bubble and Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us. Dan has spent his entire career shining a spotlight on how we do business today.

Are you ready to find out how to get the most out of your business? Tune in to this eye-opening episode with Dan.

In this episode, you will learn the following: 

• What is the impact of being surrounded by corporate culture? (00:05:44)
• How did companies create prosperity and good jobs for their employees in the last century? (00:14:14)
• Why Dan decided to blend comedy in his work. (00:18:45)
• What Dark Side Fuels the Brilliance of Steve Jobs and Elon Musk? (00:26:28)
• Why do we have so many preposterous characters in Silicon Valley? (00:31:40)
• Helping people listen and communicate better (00:37:52)
• How can we use AI in a positive manner? (00:46:45)
• What is a conscious preneur? (00:51:18)

Notable quotes: 

• "There's an audacity and an ego and a belief in yourself that only certain people have and it's the only way to get the money to start one of these companies." - Dan
• “People have a dark side that fuels the brilliance” - Dan
• “If we could put Laughter in pill form, it'd be the greatest medicine ever” - Billy
• “It's better to be positive than negative, to be optimistic rather than pessimistic, and to affect change without having to hurt people or offend people.” - Dan
• 
  

Resources & Links:

Dan’s Website:

danlyons.io

Dan’s Book:

https://danlyons.io/books

Dan on Social Media:

https://www.linkedin.com/in/realdanlyons/

https://twitter.com/realdanlyons

https://www.facebook.com/realdanlyons

Billy Samoa Saleebey 

LinkedIn: https://www.linkedin.com/in/billysamoa 

Email: billy@podify.com and saleebey@gmail.com 

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

This is an encore episode and was originally published on February 13, 2023

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That’s the focus of Scott Miller’s new book, “Master Mentors Vol. 2.” It examines key insights from 30 of the world’s most transformational leadership thinkers – including Seth Godin, Susan Cain, General Stanley McChrystal and more – and provides simple steps to implement the same insights in your own life. 

In today’s episode, Scott joins me to talk about the most valuable lessons he’s learned from his own mentor, the concept of transformational insight, the subtle nuances between self-worth, self-esteem and self-confidence, why vulnerability is a key element of leadership, and more.

“I think the power of transformation has the power for you to see yourself differently. It has the power for you to challenge your paradigm, your mindset, your belief system, to say, gosh, I always thought about gratitude in this way, but now I'm gonna think about gratitude in this way. Or I thought about what's next for me or my business model. They're personal and professional. I think it's really intended to help kind of shake you to say you've been in this pattern of thinking this line of behavior and just shaking a little bit to say, is that serving you well? Is that serving those around you?” – Scott (06:03)

Top 3 Takeaways 

• A mentor can be anyone. “I don't think you have to know or be in an intimate relationship, professional relationship with your mentor at all,” Scott says. It doesn’t matter that you can’t meet with them for one-on-one guidance; a mentor is anyone who helps you understand how to improve your life, and in the age of podcasts and YouTube, you can get that wisdom in a variety of ways. 
• Try to assume positive intent. Everybody makes mistakes, and sometimes even the most well-intended words come out wrong. A person’s words say more about them than they do about you. 
• Self-worth is inherent and unchanging. “Self-esteem and your self-confidence ebbs and flows based on your sense of self and the kind of relationships you're in and the things that you do that you value or don't value,” Scott says. “But your self-worth cannot be changed and no one else can change it.”

In This Episode

• (01:13) Why you don’t need to meet your mentor to benefit from their wisdom
• (05:21) Scott’s definition of a transformational insight
• (07:14) The practical applications of insights, and using them to transform your life
• (11:30) Bobby Herrera’s life-changing bus ride
• (22:50) Self-worth vs self-esteem vs self-confidence
• (31:51) “Your future truth should be your present.”
• (36:03) BJ Fogg and the power of tiny pattern-breaking habits

Resources & Links

Billy Samoa 

• https://billysamoa.com/
• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billybelieve/
• https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw
• https://www.linkedin.com/in/billysamoa/
• https://billysamoa.com/podcast-archive/
• https://billysamoa.com/video-carousel/
• https://billysamoa.com/blog-with-sidebar/

Scott Miller

• https://www.scottjeffreymiller.com/
• https://www.facebook.com/scottmillerj1
• https://twitter.com/scottmillerj1
• https://www.instagram.com/scottjeffreymiller/
• https://www.linkedin.com/in/scottmillerj1/

Mentioned

• https://tinyhabits.com/book/
• https://bobby-herrera.com/
• https://www.franklincovey.com/speakers-bureau/sean-covey/

This is an encore episode and was originally published on August 26, 2022

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In today’s episode of the Insight Out podcast, I am joined by Kory Kogon, Vice President and Content Development and Bestselling Author at FranklinCovey. 

During our conversation, we talk about her book Project Management for the Unofficial Project Manager and insights on project management and leadership. Kogon emphasizes the importance of leading people, setting clear expectations, and effectively closing projects. She advocates for learning from retrospectives and choosing the right project management tools that align with project principles. Kogon also discusses the integration of waterfall and agile methodologies, stressing the significance of aligning projects with organizational values. She concludes by highlighting the mindset of value, people, and process as the key to success for project managers.

In this episode, you will learn the following:

• Understanding the productivity paradox in the knowledge worker era
• The significance of leading with clarity and purpose, regardless of position
• The benefits of conducting retrospectives for continuous learning and improvement
• Key to success for unofficial project managers
• Advice on choosing project management tools that align with key principles
• The value plus people plus process mindset

In This Episode:

• [03:14] - Introducing the productivity paradox
• [04:14] - Changes in society and productivity
• [06:25] - Tips for making high-value decisions 
• [06:36] - The five choices for project management
• [08:18] - Update on of the book
• [10:11] - Unofficial project managers and their challenges
• [11:55] - Pitfalls causing project failures
• [14:15] - Tips to improve engagement 
• [19:36] - Discoveries and surprises in research
• [23:50] - Self-awareness and Leadership
• [24:54] - Actionable insights from the book
• [27:33] - Postmortem and debrief
• [30:59] - Selecting project management tools
• [35:15] - Blending Waterfall and Agile
• [38:16] - Defining value in project management
• [41:46] - Leadership Mindset in Project Management

Notable Quotes

• [04:37] "Now we're in the knowledge worker world where we're paid to think, innovate, create, and execute." -Kogon

• [04:51] “It's no longer about time management. It's more about how do I make the best decisions” -Kogon

• [14:34] “The overarching mindset for a leader needs to be that it's the value of the project plus people plus process equals project success.”-Kogon

• [29:16] "Recognizing people and letting them know that they did a good job lights up their brain more than if you gave them cash."- Kogon

•  [[42:19] “If you want to change behavior or little, work on your behaviors, but if you want quantum leaps in behavior, work on your mindset.” -Kogon

Resources and Links

Kory Kogon

• https://www.linkedin.com/in/kory-kogon/
• https://www.franklincovey.com/

Billy Samoa 

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

Mentioned Book

• Project Management for the Unofficial Project Manager

This is an encore episode and was originally published on March 2, 2024

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In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration.

Tune in now, and gain the knowledge you need to make your content truly stand out.

Here's what you can expect in this episode:

• Loving content creation means consuming and understanding it. - (06:01)
• Social media platforms focus on revenue through ads. - (13:30)
• The Power of Niching Down - (19:10)
• Joel covers LinkedIn credibility and text in videos for attention. (20:18)
• Simplify speech and writing for more impact.- (25:03)
• Competition for attention in content creation. - (30:06)
• Blocking time for priorities in calendar is key for building a brand. - (34:00)
• Using funny, entertaining content for marketing strategy. - (38:50)
• Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20)
• Building relationships through unique content is essential. - (57:07)
• Focus on real relationships, not just gaining followers.- (1:04:19)

Key insights:

• Mastering the perfect hook, line, and sinker for your videos
• Riding the hashtag highway to get your content seen
• Time juggling like a boss between work, family, and content creation
• Real talk on the common facepalms content creators make

Notable quotes:

• “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel

• “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel

• “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel
• "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel

• “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel
• 
  
• "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel

Resources

Joel:

Joel's Company Website:

https://www.therealestrecruiter.com/

Social Media

• https://www.linkedin.com/in/joellalgee/
• The_realest_recruiter
• https://www.youtube.com/@Therealestrecruiter
• https://www.instagram.com/the_realestrecruiter/
• https://twitter.com/Humanheadhunter

Billy Samoa 

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on February 2, 2024

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Steve is also the author of the books Make Elephants Fly, Surviving a Startup, and The Five Forces. On this episode of INSIGHT LIVE, Captain Hoff returns to the show to share insights and important principles from his books.

This is one you won't want to miss!

Valuable Insights by Steve

• A startup with nice-to-have products will never succeed.
• Borrowing money from family and friends for your startup is a dangerous thing to do.
• There is a myth out there that you're going to have that epiphany in your head, and the world will love it.
• If you want to maximize your chance of success, don't take specific ideas.
• Having some knowledge of technology is very critical to starting a company.
• Build a team of people around you who are as obsessed with the company's success as you are.
• One of the core things you need to realize as an entrepreneur is that your job is discovery. Your job isn't to know the answers when you start. Your job is to go on a crazy journey.
• Know your competitors inside out.
• Smart entrepreneurs enter deep into their enemy's territory.
• If you take the risk out of your equation, you take the growth of your organization from your equation.

Tips by Steve:

• Have 2 or 3 founders for your startup.
• Platforms are better than products.
• Build the team, then build the company.
• Copying is the best business model in the world.
• If your idea is not working out, then don't stick too long with the same idea.
• Software is the evergreen industry.

Notable Quotes:

[04:00] - The only reason that you should start a startup is that in your life, you have seen a need for something that isn't there, and you want to bring that need into life."

[08:30] - Don't start a startup if you want an easier quality of life.

[13:30] - Money is a funny thing. It can drive a wedge between family members, best friends, etc.

[17:35] - To make the best decision for yourself, you must know what you're getting into.

[19:42] - It's better to spend 80% of your time not building your product, not thinking of an idea, not talking to the customer but going out and finding the people you want to work with.

[34:00] - Great entrepreneurs are the ones who gather the most information about their market, customers, competitors, etc.

[55:40] - You can be nothing without taking risks.

[1:00:10] - "People have bais, and we have to recognize this."

[1:02:40] - Entrepreneurs die not because they give up on products too early. They fail because they stick with them too long.

USEFUL RESOURCES/ LINKS:

Steve's Website: https://www.foundersspace.com/contact/

Social Media:

https://www.linkedin.com/in/foundersspace

https://www.instagram.com/foundersspace/

https://twitter.com/FoundersSpace

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on November , 2021

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In today’s episode of the Insight Out podcast, I am excited to be joined by Liam Darmody, a personal branding consultant with a wealth of knowledge on leveraging LinkedIn for building authentic relationships. 

In our conversation, we delve into the value of human connections, the power of conversation, and LinkedIn's community aspect. Liam advises enjoying content creation without being hindered by engagement metrics, treating it like a journal. He shares his transition from corporate to consultancy, emphasizing the importance of building connections and attracting meaningful relationships. Liam and Billy discuss LinkedIn strategies, the role of analytics, and the importance of engaging with comments as part of building a community. They also pay homage to influential LinkedIn figures like Andy Foote and John Espirian, highlighting the importance of learning from experienced users and sharing content authentically.

In this episode, you will learn:

• The art of authentic connections and personal insights
• The importance of human relationships
• LinkedIn: The serendipity manifestation platform
• Why every post is a networking event
• Paying homage to LinkedIn influencers
• The role of analytics in content strategy
• The joy of content creation
• The efficiency of posts

In This Episode:

• [00:10] Building authentic relationships on LinkedIn
• [00:28] The role of insights in personal growth
• [04:26] Transitioning from corporate to personal branding consultancy
• [08:20] Reflection on the journey of building a business and a flashback to a pivotal moment in 1997
• [11;12] The power of human connections
• [11:40] LinkedIn as a serendipity manifestation platform
• [14:50] The power of conversation on LinkedIn
• [18:38] Relationship with LinkedIn OGs
• [19:27] Understanding LinkedIn community
• [24:37] The power of engagement metrics
• [26:21] Analyzing content performance
• [32:22] Experimenting with posting frequency
• [31:22] Importance of human connection
• [37:03] Studying engagement metrics
• [37:42] Building engagement
• [38:36] Tracking engagement
• [39:34] The power of conversation
• [41:17] Content creation strategy
• [43:10] Efficiency in content creation
• [45:36] Creation process
• [49:39] Experimentation and enjoyment
• [52:12] Liam’s engagement strategies
• [56:38] Increasing visibility through early comments 
• [57:53] Effectiveness of reposting in gaining traction on social media

Notable Quotes

• [11:56] "Once you get to a place where you don't feel inhibited and you feel like I'm just going to be myself and I'm going to invest in the people that find that to be worth paying attention to, it shifts your perspective and your experience on this platform significantly."- Liam

•  [16:51] "Every post is an opportunity to start a conversation with people who are passionate about that topic and who have a lot of value to add, and you're sort of the host of that conversation." -Liam 

• [31:53] "For me, I consider a successful post one that starts a lot of conversation."- Liam

• [37:42] "There's no slight on you; it doesn't mean that you're any less of a human being. You're just sharing content that is valuable to you, and some people might see it and react, some people might not." - Liam

• [39:38] "When somebody shows up to your post and leaves a thought in the form of a comment, respond to it. They're doing you a favour”-Liam

Resources

Liam Darmody

• https://www.linkedin.com/in/liamdarmody1/

Billy Samoa

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on January 26, 2024

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As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you’ll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process. 

You don’t want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience! 

Let’s Meet Our Guest

Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here’s a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise. 

Here’s What You’ll Learn

• How to manage your expectations and anxiety for your own creative output (3:30)
• Why testing your strategies before committing to them is important (9:50)
• Mindless scrolling vs. conscious consumption (17:00)
• How to do your research in this field and why it’s essential (42:10)
• Brown’s tips for crafting hooks and calls to action (45:08)
• His top two tools for content creation right now (57:23)
• Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18)

Travis Brown’s Thoughts on Content Creation & Research

Media Consumption:

1. Manage the habit (and comparison) by setting a timer before you scroll. 
2. Pay attention to what’s working and what draws you in. Use this time to research!

Creating Content:

1. Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely! 
2. Do your research by paying attention to popular content, hooks, etc. 
3. Define your outcome. What are people going to get from consuming your content?
4. Test your ideas to see what works and what doesn’t. 
5. Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche. 

Crafting a Hook:

1. Your hook can play on people’s fear of missing out, be a listicle, or even work to relate to your audience. 
2. Whichever you choose, you want to draw them in with a big statement that requires a reveal.
3. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention. 

How to Research on TikTok:

1. Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what’s working RIGHT NOW. 
2. Look around and pay attention to hooks, video formatting, graphics, etc. 
3. Let this inspire you and fuel the success of your own content! 

Quotes

Billy Samoa Saleebey

• “Sometimes you gotta slow down to speed up.”
• “Being able to pivot is a superpower.”

Travis Brown

• “You don’t need more information. You need more action.”
• “Nobody cares; we’re just making chairs.” (Originally Chris Ballew)
• “Research gives me a lottery ticket with five of the numbers already filled out.”
• “Virality comes from predictability, not creativity.”

Resources & Links to Travis Brown’s Socials 

Travis Brown

Instagram: @travisbrown

(If you DM “pm22” to Travis on Instagram, you’ll receive his 10,000 Follower Blueprint book.)

Social Boom:

https://www.socialboom.club/signup

Travis Brown’s Everyday Tools:

Capcut: A free resource for adding captions to music, videos, etc. 

Copy.ai: A tool for generating ideas for blogs, emails, etc. 

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In today’s episode of the Insight Out podcast, I have the pleasure of having a conversation with Paul Epstein. Paul has a remarkable background as a former top-tier executive in both NFL and NBA organizations, and he's also a two-time bestselling author of the books "The Power of Playing Offense" and "Better Decisions Faster." His exceptional achievements in 2022 earned him a spot among SUCCESS magazine's prestigious list of accomplished thought leaders, sharing the spotlight with well-known names such as Tony Robbins, Brené Brown, Gary Vaynerchuk, and Mel Robbins. Furthermore, Paul's work has received significant recognition and media coverage, being featured on major platforms like ESPN, NBC, Fox Business, and USA Today. 

In our conversation, Paul shares powerful stories about the impact his parents had on his life, shaping his core values of growth, impact, courage, authenticity, and belief. He discusses his father's influence on his students and his mother's courage in the face of adversity. Paul also talks about his journey from a successful sports manager to a more authentic self, acknowledging the role of his executive coach, Suzanne, in this transformation. He introduces the "head heart hands equation" for decision-making and discusses the importance of personalizing and internalizing values. The episode highlights the significance of authenticity, self-reflection, and making better decisions faster.

Key Takeaways

• The power of belief: Small acts of kindness and belief in others can have a profound impact.
•  Courage as a superpower: Drawing inspiration from personal stories of courage can empower us.
•  Defining core values: Identifying and living by our core values can guide our decisions and lead to personal growth.
• The journey to authenticity: Staying true to ourselves and not selling out is crucial for personal fulfilment.
• Navigating decisions: The "head heart hands equation" can help align our mindset, authenticity, and actions for better decision-making.

In This Episode:

• [05:30] Age 19: A pivotal and life-changing moment
• [07:42] Real leadership and impact
• [09:44] Courage modelled by Paul's dad
• [09:51] Courage as a superpower
• [12:13] The ripple effect of small acts
• [14:10] Finding and living your core values
• [20:31] The beauty of the journaling process
• [22:02] The importance of memorializing and defining values
• [26:23] The impact of belief and humility
• [32:18] Feeling off despite winning
• [34:09] Feedback on not caring about the team
• [37:12]Overcoming self-limiting beliefs
• [40:31] The audit and self-reflection
• [41:49] The Jerry Maguire leap
• [44:00] The head-heart-hands equation

Notable Quotes

• [00:11:00] “Courage is standing tallest when fear and risk are highest” -Paul

• [00:14:29] “Confidence is the Annie that we need to make better decisions faster. Confidence is the Annie to play. If you want to play offence in a world that is largely stuck on defence and so confidence is the through line.” -Paul

• [00:27:16] "I want to surround myself with people that do what they don't want to do in the unseen hours because they believe in it and because they care about it. That, in a sentence, is how I would describe people that win in life.”- Paul

• [00:32:18] “I don't feel purpose, there's a bunch of different shades of this, it's a very gray kind of space but like at the end of the day you just know it's not perfect” -Paul

Resources and Links

Paul Epstein

• https://www.linkedin.com/in/paulepsteinspeaks/
• https://www.instagram.com/paulepsteinspeaks/
• https://www.paulepsteinspeaks.com

This is an encore episode and was originally published on October 27, 2023

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Author of the book Brand Intervention, the title says it all. He’s not afraid to help companies realize they need a brand makeover to help make them stand out from the crowd. 

An artist and designer at heart, David’s been in the branding biz for over 40 years and shares his wisdom and insights in this episode.

He has a passion for helping companies rise above the noise by giving them the guidance they need to stand out and be different!

Here's just a sample of some of the topics we cover:

• The importance of thinking BIG!
• The only thing week worse than weak coffee is weak branding
• The role of storytelling in branding
• Why it's important to own the revolution you are bringing into the world
• Why we should think about branding like a blind date
• Why “good karma” not enough?
• The reason he has an allergic reaction to cliches
• His story about custom-designed sneakers that got the attention of Gary Vaynerchuk

David's website: https://www.risingabovethenoise.com/

Book: brandinterventionbook.com/buy-brand-intervention

Social media:

LinkedIn: https://www.linkedin.com/in/davidbrier/

YouTube: youtube.com/user/headmusik

Links and Resources

15:58 “The microphone didn't make the Beatles sound good but the Beatles made microphone sound good”

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on November 9, 2020

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Meet Mark Schaefer, Mark is one of the world’s leading marketing futurists, keynote speakers, and university educator, He is the author of several successful books, such as 'Known', 'Marketing Rebellion', 'The Content Code', 'Return on Influence', 'The Tao of Twitter', and 'Social Media Explained', and his latest book 'Belonging to the Brand: Why Community is the Last Great Marketing Strategy', which seeks to explore the value of community and how it can be used as a powerful marketing strategy. He is the perfect person to explore if you want to learn how to create a loyal customer community and gain a competitive edge in the market. 

Tune in to hear what Mark has to say about Brand Loyalty.

In this episode, you will learn the following:

• How Mark Schaefer found a sense of community at a young age. (00:03:55)
• Why it's important to recognize the emotional connections and how they can be used to create a loyal following. (00:11:37)
• Creating a purpose for people to gather around that goes beyond product differentiation. (00:15:45)
• The difference between an audience and a community, and How Creating an emotionally connected environment for customers to foster loyalty and trust. (00:24:40)
• How do brands learn about their customers? (00:31:13)
• The leadership mindset in a community and how important it is to be seen in the community (00:37:45)
• Mark’s vantage point about Chat-GPT

Notable quotes: 

• ‘’Your long-term health and viability as a human being depend on meaningful human relationships. The conclusion of the study was loneliness kills’’ - Mark (00:13:10)
• “An audience is why we're able to sell things. However, an audience is also sort of like a cult of personality. If I go away, the audience goes away. If you go away, your podcast goes away’” - Mark (00:25:10)
• “looking at a community through the brand Market value instead of a transactional value will make you more successful” - Mark (00:29:16)
• “The key component of a successful community is safety” - Mark (00:38:10)
• “Creativity is the single best business case for diversity ever because you combine boxes, you combine experiences, and perspectives” - Mark (00:41:45) 

Resources & Links:

Mark’s Website:

https://businessesgrow.com/

Mark’s Podcasts:

The Marketing Companion

Mark on Social Media:

https://twitter.com/markwschaefer

https://www.linkedin.com/in/markwschaefer/

https://www.instagram.com/markwschaefer/

https://www.youtube.com/user/MWSchaefer

https://www.facebook.com/mark.schaefer3

Billy Samoa Saleebey 

LinkedIn: https://www.linkedin.com/in/billysamoa 

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

This is an encore episode and was originally published on February 04, 2023

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He got his start in the entertainment world and elevated to Vice President of Digital for Paramount Pictures. He is now the best-selling author of the book One Million Followers and just released his second book Hook Point: How to Stand Out in a 3-Second World

Highlights from our conversation:

• What a "hook point" is and why it is so valuable to understand how to use them
• How Taylor Swift turns fans into brand advocates
• Why the testing is so vital (3 part testing equation)
• Why we need to focus on pattern interruption in this noisy world
• Misconceptions from his book 
• Characteristics of shareable content
• Facebook as a market research tool 
• Why we shouldn't ignore emerging markets
• Working with Katie Couric on over 200 celebrity interviews

You can find Brenden:

Website: https://brendanjkane.com/

Email: bkane@brendanjkane.com

Books: One Million Followers and Hook Point

Social Media:

https://www.facebook.com/BrendanJamesKane

https://www.instagram.com/brendankane/

linkedin.com/in/brendanjkane

Links and Resources

30:20 Contagious: Why Things Catch On

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on November 2, 2020

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After learning about my guest through fellow podcaster and friend Dan Nestle, I became deeply curious about how and why influence matters in today’s world. Neal Schaffer is the author of Age of Influence and for the last decade has become a globally recognized leader in the social media and digital marketing space. Having written multiple books on social media and networking, Neal is a leading voice.

His successful podcast, Maximize Your Social Influence dives into all things social and digital.

In this episode, we talk about themes from his latest book that help to illustrate the enormous power of influencer marketing.

We learn why word of mouth is still the currency that is most valuable and why social media plays a critical role in inciting it!

He shares why being a celebrity is no longer the type of influencer brands need to find customers. He talks about the value of finding a community and how even micro-influencers play a critical role because of their relevance in specific areas. 

We even explore how various regions around the world, like China and Japan, are at different places when it comes to embracing influencer marketing. This show, and his book, isn’t about what it takes to be an influencer, but rather provides insights about and embraces the voice of influencers to enhance your brand. 

Website:

• https://nealschaffer.com/

Podcast:

• Maximize Your Social Influence Podcast with Neal Schaffer

Books:

• The Age of Influence: The Power of Influencers to Elevate Your Brand
• Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
• Maximizing LinkedIn for Sales and Social Media Marketing
• Windmill Networking

Social Media: 

• https://www.facebook.com/NealSchafferPage/
• https://www.youtube.com/NealSchaffer
• https://www.pinterest.com/nealschaffer/_created/
• https://www.linkedin.com/in/nealschaffer/
• https://twitter.com/nealschaffer
• https://www.instagram.com/nealschaffer/

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on January 4, 2021.

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 One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer.

 Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation.

Mark is a globally-recognized blogger, speaker, and author of seven best-selling books: 

·        Social Media Explained

·        Return On Influence

·        Born to Blog

·        The Content Code

·        The Tao of Twitter 

·        KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age, 

·        Marketing Rebellion: The Most Human Company Wins

He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts.

He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes.

He is among the world’s most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world. 

Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review. 

It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away. 

Mark's Website:

https://businessesgrow.com/

Mark's Podcasts:

The Marketing Companion

Mark on Social Media:

https://twitter.com/markwschaefer

https://www.linkedin.com/in/markwschaefer/

https://www.instagram.com/markwschaefer/

https://www.youtube.com/user/MWSchaefer

https://www.facebook.com/mark.schaefer3

Mark's Email:

mark.schaefer@businessesgrow.com

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on December 28, 2020.

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Meet the legend himself, Kevin Harrington—an American entrepreneur and business executive. He has been a successful entrepreneur for over the last 40 years, with his influence extending globally, inspiring aspiring business minds through impactful books like 'Mentor to Millions.' From the groundbreaking creation of the first-ever 30-minute infomercial to his pivotal role on "Shark Tank," his journey is nothing short of epic.

So, get your notepad out, because Kevin's sharing knowledge gems that'll level up your game in the world of business. Tune in, take notes, and let's ride this wave of entrepreneurial wisdom together!

In This Episode:

• Kevin's Early Entrepreneurship and Father's Mentorship - (02:48)
• Kevin's Discovery of Opportunity - (05:00)
• Kevin's Expansion into Global Markets - (06:28)
• From Screen to Success: Kevin's Journey with Iconic Infomercials - (07:32)
• Kevin's Smooth Transition to "Shark Tank" - (08:04)
• Taking Action Without a Perfect Plan - (12:00)
• Pitching Strategies: Tease, Please, Seize - (13:45)
• Importance of Magical Transformations in Products - (17:18)
• Identifying Profitable Products - (18:17)
• Building a Dream Team - (20:00)
• Where to Learn from Kevin - (21:39)

Notable quotes:

• “Test before you invest” (13:45) - Kevin
• “Tease them, please them, and then seize them." (14:10) - Kevin 
• “Surround yourself with experts" (20:54) - Kevin

Resources and Links

Kevin Harrington

• LinkedIn
• Twitter
• Instagram

Websites: 

• https://starshop.com/
• http://www.kevinharrington.tv/
• http://globalleadersorg.com/

Books:

• Mentor to Millions
• Act Now
• Key Person of Influence
• Put a Shark in Your Tank
• The 100 Best Spare-Time Business Opportunities Today 

Podcast: SharkPreneur

Insight Out

• Insight Out Show – Website
• Insight Out Show - Linkedin
• Insight Out Show – Patreon

This is an encore episode and was originally published on November 25, 2023

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Kris is a self-described grinder and successful serial entrepreneur who began honing his immense business chops at a young age. He’s also a master marketer and communicator who understands which questions to ask to unlock the doors that turn a small idea into a big deal. Kris is the CEO and Co-Founder of Dugout Mugs; an innovative company that sells baseball bat drinking mugs that has taken the sports world by storm.

The road Kris has taken to success has not always been easy, but he’s grateful for the lessons he learned along the way. The beauty of his journey is that he has held on to those lessons and now freely shares them with others, looking to unlock the vast potential that lives inside! He’s an entrepreneur, a father, husband, and a true inspiration. If you’re stuck in a rut, trying to cut through the noise and figure out how to get aligned, and make your next move your best one yet, pull up a seat because this episode is for you!

In this episode, you’ll learn the following:

· Where the drive to tap into his potential began and the origins of his work ethic. (4:00).

· What got you here, won’t take you there. (9:00).

· How Kris leverages his superpowers to drive success for him and others. (13:32)

· Kris discusses The Warrior Phase of Life. – (18:53).

· Going all-in and making the move for Dugout Mugs. (23:07).

· The value of knowing your lane and driving in only your lane. – (27:09).

· The art of showing up with the intention of being memorable. (34:00).

· Why painting the picture of your corporate vison matters. (42:50).

· Kris discusses the importance of time and making the most of it. (50:50).

·   The power of operating and living in alignment consistently. (51:53).

·   The illusion of time and money. (54:33).

·   The next BIGG thing for Kris. (57:11).

·   Why focusing on your weaknesses is bad advice. (59:11).

·   Finding and celebrating your win. (1:02:52)

Notable Quotes:

·   “In a world that’s packed full of nothing but laziness and excuses right now, it’s the truth. I wasn’t raised that way.” - Kris

·   “You’re kind of born with the entrepreneurial spirit”. – Kris

·   “Down the road isn’t always that far down the road”. – Kris

·   “You need to be important to who’s important.” – Kris

·   Good day with bad people still sucks. A bad day with good people is still fun. And if you have a good day with good people, bro, that’s gold!” – Kris

·   “So many people choose to do the things that make them miserable, and they become resentful.” – Billy

·   “I act because I believe, I belong there.” – Kris

·   “Give direction, not directions.” – Kris

·   “When it’s all said and done the one great equalizer that we all have is time.” - Billy

Resources and Links

Insight Out

· Insight Out Show – Website

· Insight Out Show - Linkedin

· Insight Out Show – Patreon

Kris Dehnert

·    Kris Dehnert – Linkedin

·    Dugout Mugs – Website

·    Dugout Mugs - Facebook

·    Dugout Mugs - Instagram

This is an encore episode and was originally published on September 08, 2023

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His book, Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow, focuses on the importance of revenue and practical ways to build cash flow in a budding company. He also explores his philosophy that business requires us to be aggressive and simultaneously self-aware. 

In this episode, Mike and I discuss the road to becoming CEO of a successful corporation, why conscious capitalism and company culture are at the core of employee retention, why focus is a critical component in building a business, and more.

In this episode, we discuss:

• The key lessons that sailing around the world at 16 taught Mike (3:40)
• Mike’s journey as a Red Wings fan and the importance of visioning work (5:43)
• A breakdown of the visualization process (10:06)
• How Mike was introduced to conscious capitalism and the way it transformed his business (13:10)
• How Mike became partners with Bob Fish (23:44)
• The importance of competition in business (27:28)
• Why self awareness is a critical component of your business (29:43)
• How to ask for valuable feedback (33:10)
• The biggest contributor to Biggby Coffee’s success (35:41)
• Mike’s advice for aspiring or current business owners (38:26) 
• Why entrepreneurs need to be like the sun (44:30) 
• Mike’s approach to fostering a people-first company (48:07)
• How to develop company culture that respects the employees (51:37)
• Where to find Mike McFall and his final word of advice (56:35) 

Notable Quotes:

• “When you say something enough, you begin to hear yourself say it, other people hear you say it, and they can support you. And it helps to reaffirm that you’re on the course to go where you want to go.” – Billy (9:26)
• “The real root of conscious capitalism is that it’s an inclusive environment where you don’t make tradeoffs between these different components and that you make decisions that everyone benefits from.” – Mike (20:29) 
• “Your self awareness is the most critical component to the success of your business.” – Mike (30:31) 
• “In the end it’s not about revenue. What it’s about is it’s about improving, and it’s an obsession with improvement. And when we obsess with improvement… the revenue generation, the growth, is a subset of the obsession with improvement.” – Mike (42:34)
• “Leadership is about setting the example and then living within that constantly.” – Mike (47:16)
• “In the end, people just want to be around other people who they relate to and they feel a connection to as another human being.” (59:19)

Resources & Links:

Mike McFall 

LinkedIn: https://www.linkedin.com/in/mike-biggby 

Instagram: https://www.instagram.com/mikejmcfall

Biggby Coffee: https://www.biggby.com/ 

Billy Samoa Saleebey 

LinkedIn: https://www.linkedin.com/in/billysamoa 

Email: billy@podify.com and saleebey@gmail.com 

Insight Out 

Website: https://insightoutshow.com/

This is an encore episode and was originally published on December 30, 2022

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In Part 2 of our conversation, we dive into the transformative power of empathy in public speaking. Brendan shares a golden nugget: picture yourself talking to a younger you, someone who's walked in your shoes and felt your fears. That's the secret sauce to forging a real connection with your listeners. And if you've ever been mesmerized by Elon Musk's ability to cast a vision that captivates the globe, we've got the scoop on his communication style, the good, the quirky, and how his fame plays into his storytelling prowess.

We don’t stop there! Brendan and I dissect TED Talks, highlighting the thin line between intellectually stimulating and snooze-inducing. We look at how thought leaders like Yuval Noah Harari and Adam Grant master the art of making brainy topics relatable and downright captivating. Plus, we tackle the underestimated role of energy in public speaking – that authentic zest that can magnetize your audience or leave them checking their watches.

And let's not forget the importance of tailoring your message. Knowing your audience is like having a secret map to their hearts and minds, turning a solid talk into an experience they'll carry with them. This episode is brimming with wisdom that could revolutionize your communication game. 

So, If you're itching to learn how to engage and move your audience, whether you're a pro at the podium or just stepping into the spotlight, this episode is your golden ticket!

In this episode, you will learn the following:

• Importance of empathy in public speaking
• Analysis of Elon Musk's speaking style
• Approach to studying TED Talks
• Communicating complex ideas in a compelling and relatable manner
• Significance of energy in public speaking
• Impactful communication and effective public speaking

In This Episode:

• (06:45) Criteria for selecting TED talks
• (07:40) Effective communication in TED talks
• (09:23) Effective communication examples
• (10:49) Effective storytelling and communication
• (12:29) Relatable and understandable communication
• (14:44) Common mistakes in public speaking
• (19:50) Gary Vaynerchuk's speaking style
• (20:48) GaryVee's Audience Obsession
• (23:00) GaryVee's Evolution as a Speaker
• (25:00) Alex Hermosa's Rise to Fame
• (27:51) Lewis House's Unique Communication Style
• (31:01) Tony Robbins' Mastery of Storytelling
• (33:15) Effective Speaker Study Technique

Notable Quotes

• [02:44] “Elon Musk does something right when it comes to speaking because even though he's not your quintessential orator, he's not the guy that you're thinking.” -Billy

•  [18:38] “If you don't have the luxury to have a conversation with your audience, study them. Learn what is most important to them, and what they going to want. And then give them what they want.”- Billy

• [25:33] “Always communicate the truth that you believe in, even if other people might not agree with you”-Brenden

• [28:44] "Empathy is not about speaking to the person you are today but speaking to the person you used to be—the person who was stuck, who didn't know who they wanted to be, who didn't know how to make money, who was sick or was making a lot of mistakes." -Brenden

Resources and Links

Brenden Kumarasamy

• https://www.instagram.com/masteryourtalk/
• https://www.facebook.com/mastertalkyt/
• https://www.linkedin.com/in/brendenkumarasamy/
• https://twitter.com/masteryourtalks
• https://www.youtube.com/c/MasterTalks

Billy Samoa

• https://www.instagram.com/billysamoa/
• https://www.linkedin.com/in/billysamoa/
• https://www.youtube.com/@BillySamoa

Mentioned

• Yuval Noah Harari's TED Talk
• Brené Brown's TED Talk
• Adam Grant's TED Talks
• Gary Vaynerchuk's TED Talks
• Alex Harmozi
• Lewis Howes
• Tony Robbins

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Brenden's insights extend to the nuances of vocal variety—how the modulation of tone and the rhythm of your speech can captivate an audience. He introduces listeners to the "random word exercise," a powerful tool to bolster your impromptu speaking abilities, ensuring you're never caught off guard.

Understanding that fear and a lack of motivation can be significant hurdles, Brenden shares his wisdom on how to conquer these challenges through dedication and regular practice. He champions the art of storytelling, urging listeners to harness its potential to connect and resonate with their audience.

To make the journey of improving communication skills less daunting, Brenden suggests focusing on one aspect at a time, turning the process into an enjoyable endeavor. 

If you're looking to finesse your communication skills and take your public speaking to the next level, then this episode is a must-listen for you!

In this episode, you will learn the following:

• The importance of effective communication in case competitions and business.
• Techniques to eliminate filler words and enhance speech credibility.
• The impact of vocal tones and how to use them to connect with audiences.
• The "random word exercise" for improving impromptu speaking and small talk.
• Strategies to overcome common barriers to developing communication skills.
• The role of storytelling in creating emotional connections with the audience.
• The benefits of making the learning process enjoyable

In This Episode:

• (02:52) How case competitions helped Brenden become a better speaker and coach 
• (05:53): How Brenden improved his speaking  
• (10:53) The competitive nature of case competitions  
• (17:21) Overcoming speaking challenges  
• (21:43) Importance of removing filler words  
• (24:54) How to get good at smiling
• (26:45) Self-awareness and feedback  
• (27:38) Self-assessment through video review  
• (33:58) Masculine and feminine tone of voice  
• (48:34) The Power of Storytelling  
• (54:08) Practicing Storytelling  
• (59:12) The importance of having fun in communication  
• (01:01:07) The concept of sequencing in learning  

Notable Quotes

•  [06:47]” I didn't think communication was that important. It wasn't really a focus. I only learned later in my career that communication is really important. -Brenden

•  [18:03] “When you teach something, you embed it way more than if you just learn it and just let it sit.”- Billy 

•  [22:53] “If you have the best ideas in the world, if people don't listen to them, if people don't hear them, if people don't take action on them, it's almost as if they were never heard in the first place.”- Brenden

•  [44:47] “We don't get points for doing this exercise well, we get points for doing it a lot.” -Brenden

•  [47:32] “If you become the purple cow of your own industry and the ideas that you want to share with the world, that is how people will remember you.” -Brenden 

Resources and Links

Brenden Kumarasamy

• https://www.instagram.com/masteryourtalk/
• https://www.facebook.com/mastertalkyt/
• https://www.linkedin.com/in/brendenkumarasamy/
• https://twitter.com/masteryourtalks
• https://www.youtube.com/c/MasterTalks

Billy Samoa

• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billysamoa/
• https://www.linkedin.com/in/billysamoa/
• https://www.youtube.com/@BillySamoa

Mentioned

• Seth Godin Purple Cow Keynote: https://www.youtube.com/watch?v=ammimNTfaG0

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Entrepreneur... 

Director...

YouTuber...

Teacher...

All of these words can describe my guest today, but

"teacher" is the one he says is the best fit at this point in his

life. Chris Do is an Emmy award-winning designer, director, CEO &

Chief Strategist of Blind, a brand strategy design consultancy, and the founder

of The Futur—an online education platform with the BIG mission of teaching 1

billion people how to make a living doing what they love…without losing their

soul in the process.

Over the years Chris has developed legions of followers across

social media platforms, and for good reason. He’s not afraid to speak his

mind, even when it may not be popular. 

In this interview, we talk about how being a middle child to

immigrant parents played an influential role in who he has become. 

He shares his insights about failure and rejection, and how his

life would be different without them.

And we talk about how he’s been able to help his company survive

through all the changes we’ve seen in the digital world. 

Websites:

https://thefutur.com/

Blind.com

https://taplink.cc/thechrisdo

Social Media:

https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/videos

Clubhouse: @thechrisdo

https://www.linkedin.com/in/thechrisdo/

https://twitter.com/thechrisdo

https://www.instagram.com/thechrisdo/

Book:

Pocket Full of Do

Podcast:

The Futur with Chris Do podcast

Support

the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on April 28, 2021.

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In this episode of the Insight Out, I have the pleasure of sitting down with none other than Stephen M.R. Covey, a renowned author and an authority on leadership. We dive deep into the transformative power of trust and how it serves as a cornerstone of inspiration in leadership. Covey draws a stark contrast between the antiquated command and control style and the trust and inspire approach, which he passionately advocates for as being crucial in today's world, especially when dealing with knowledge workers.

Throughout our conversation, Covey shares personal anecdotes and real-world examples that bring his concepts to life. Such examples are the leadership styles of Microsoft's CEO, Satya Nadella and the leadership approach of Zoom CEO Eric Yuan which epitomizes the principles we discuss.

He then breaks down the three stewardships of a trust and inspire leader—modeling, trusting, and inspiring. Each of these plays a vital role in not just leading but empowering others to reach their full potential. Covey doesn't just leave us with theory; he offers practical advice on how to build agreements that lay the foundation for a collaborative and empowered workplace.

Join us as we explore these insightful themes and let's uncover how trust and inspiration can reshape the landscape of leadership

In this episode, you will learn the following:

• Leadership and its impact on individuals
• Shifting from command and control to trust and inspire leadership
• The principles of trust and inspire contrasted with command and control
• The importance of self-awareness and a shift towards trust and inspire leadership
• The barriers to becoming a trust and inspire leader
• The three stewardships of a trust and inspire leader: modeling, trusting, and inspiring

In This Episode:

• [01:22] Introduction to Stephen M.R. Covey
• [03:56] The Green and Clean Story
• [10:20] Tapping into untapped potential
• [18:08] Command and control vs. trust and inspire
• [20:37] Trust and inspire
• [25:02] Barriers to becoming a trust and inspire leader
• [35:23] Inspiring confidence in others
• [38:35] Trust as human motivation
• [40:17] Microsoft's Satya Nadella as a trust and inspire leader
• [41:32] Modeling behavior
• [43:54] Inspiring leadership
• [45:24] The power of trust
• [52:01] Building trust through Co-Creation
• [54:00] The leadership style of Eric Yuan, CEO of Zoom
• [55:02] The power of modeling in leadership
• [59:46] Stephen M.R. Covey's motivation for trust and leadership

Notable Quotes

•  [21:07] "We light the fire within; that fire once lit can burn on for months, if not years, without the need for constant external stimuli." - Stephen M. R. Covey
• [22:10] "To operate with a command and control style is like trying to play tennis with a golf club; it's not relevant to the game being played."- Stephen M. R. Covey
• [36:25] “Leadership is communicating people's worth and potential so clearly. That they come to see it in themselves.” Billy Samoa]
• [47:22] "When you trust people, they grow, they develop, and they become their best selves because they develop new capabilities." - Stephen M. R. Covey
• [51:43] “I believe in our world today, not trusting is more often the greater risk.” Stephen M. R. Covey

Resources and Links

Stephen M. R. Covey

• https://trustandinspire.com/
• https://www.linkedin.com/in/stephen-m-r-covey-6400191a5/
• https://x.com/StephenMRCovey
• https://www.instagram.com/stephenmrcovey/?hl=en

Billy Samoa

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

Mentioned Books

• Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others
• The SPEED of Trust: The One Thing that Changes Everything

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What if I told you that amidst this tranquil setting lies a journey into the heart of mindfulness and self-discovery? Join us as we dive into a conversation with Dr. Mark Pirtle, where we'll explore topics like integral therapy, stress-relief programming, and the art of living mindfully. Discover why understanding the subtle workings of the mind is essential for personal growth and how these topics can unlock profound insights and transformation in your life.

Get to know Dr. Mark Pirtle, Integral therapist, teacher, speaker, author, and filmmaker. With a mission to amplify Beauty, Goodness, and Truth, Dr. Pirtle is at the forefront of integral thinking in recovery. Learn about his background, journey, and the inspiration behind his groundbreaking work in attunement-based stress relief.

Ready to begin your own journey of self-discovery? Tune in and delve into the world of integral therapy, stress-relief programming, and mindfulness with Dr. Mark Pirtle.

In This Episode:

• [03:00] Introduction and Background of Dr. Mark Pirtle 
• [05:00] Dr. Pirtle's transformative experience with meditation
• [07:15] Importance of Understanding One's Story
• [09:50] Trauma and Its Impact
• [12:04] Introduction to shadow work and its significance
• [14:39] Gaining Perspective and Self-Awareness
• [17:16] Sustaining Change and Retreat Effectiveness
• [20:00] Applying Retreat Models to Business and Entrepreneurial Settings
• [22:56] Understanding Shadow Work
• [28:00] Implementing Post-Retreat Action Plan
• [30:15] Mastering Retreat Execution
• [33:34] Key Transformative Moments in Retreats
• [38:50] Subtle Interior and Meta Awareness
• [45:02] Personal Motivation and Mission
• [48:26] Where to Find Dr. Mark Pirtle

Notable Quotes:

• [06:49] "People need to understand that, first of all, they're walking around with a story in their head constantly and the story in their head isn't necessarily the truth. It's been influenced by their past and their traumas" - Dr. Mark Pirtle 
• [31:10] "Setting the right stage, priming people, I think is, is super important." - Dr. Mark Pirtle
• [31:46] "Change can occur. Like that. That's what you need to have happen." - Dr. Mark Pirtle 
• [38:06] “We live in stories. And if you can't see your life in a bigger sense like if you cannot see that there's a larger reason for you to change, you're not going to change."- Dr. Mark Pirtle
• [39:49] "You have to develop far enough. To become mature enough in your nervous system, tuned well enough, relate to subtle objects. And on the interior, subtle objects are the whole ballgame, thoughts and feelings." - Dr. Mark Pirtle
• [47:35] "If you're stuck in refusal, it's already the road of trials. You might as well go because there's a ton of satisfaction in growth and finding yourself and growing yourself up to a better version of yourself." - Dr. Mark Pirtle

Resources and Links

Dr. Mark Pirtle:

• https://www.linkedin.com/in/markfarrispirtle/
• https://www.instagram.com/drmarkpirtle/
• https://twitter.com/skillfullyaware
• https://www.youtube.com/@drmarkpirtlemeditationfors1299

Website: 

• https://www.drmarkpirtle.com

Billy Samoa: 

• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

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We discuss key strategies for product-based businesses, like understanding your niche market and tailoring products to meet specific customer needs. Jacqueline shares insights from her own journey with Cuffs Couture, highlighting the importance of market research and customer understanding.

We also touch on effective brand messaging, standing out in crowded markets, and the benefits of focusing on core products. Jacqueline mentions Stanley's success story, focusing on their use of influencer marketing and irresistible offers for customers.

Lastly, Jacqueline reflects on personal growth, crediting mentorship for part of her development.

In this episode, you will learn the following:

• Importance of understanding the niche and ideal customer in a product-based business
• Tailoring products to meet specific customer needs and desires
• Leveraging personal experiences and upbringing to drive entrepreneurial spirit
• Identifying niche market opportunities and leveraging unfair advantages
• Foundational pillars of starting a product-based business
• Developing a listener avatar and nailing down brand messaging
• Standing out in a crowded market and matching the target buyer avatar with the product
• Differentiating oneself in a crowded market and understanding customer needs, wants, and desires
• Nailing the offer and pricing, focusing on best-selling products
• Leveraging influencer marketing, creating irresistible offers, and building an audience and community

In This Episode:

• [00:01:53] - Introduction to Jacqueline Snyder.
• [00:03:06] - Influential Family.
• [00:05:09] - Early Entrepreneurship.
• [00:07:54] - Creating Cuffs Couture.
• [00:11:50] - Nailing the Niche.
• [00:15:55] - Ideal Customer Avatar Exercise.
• [00:18:54] - Developing a Listener Avatar.
• [00:19:24] - Niche Down and Core Product.
• [00:20:52] - Brand Messaging and Standing Out.
• [00:27:52] - Market Research and Branding.
• [00:31:49] - Offer Strategy and Hero Products.
• [00:37:39] - The Stanley Mug Success Story.
• [00:39:43] - Creating Irresistible Offers.
• [00:41:43] - Driving Demand and Community Engagement.
• [00:43:45] - Nailing the Marketing.
• [00:47:17] - Directing Customer Action through Marketing.
• [00:48:02] - Mindset and Personal Growth.

Notable Quotes

•  [14:31] "You have to come up with exactly who that person is and what the pain point is you're solving with the product." - Jacqueline Snyder
• [38:12] "Stanley is so cool because 110 years later, they jumped from a $90 million a year company to $750 million last year off of this new product."” - Jacqueline Snyder
• [39:43] "One way that I see people creating irresistible offers is by creating scarcity of product, right? So creating demand, creating this FOMO sort of feeling." - Jacqueline Snyder
• [41:43] "People are voyeuristic; they want to see behind the scenes. They want to see how things are made." - Jacqueline Snyder

Resources and Links

Jacqueline Synder

• https://www.linkedin.com/in/jacqueline-snyder-tpb/
• https://www.instagram.com/theproductboss/
• https://www.youtube.com/@TheProductBoss

Website

• designerconsultingcoop.com/
• theproductboss.com

Billy Samoa

• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

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He’s an author, a speaker, a podcaster, and a teacher…his story is one of grit and determination.

There are 380,000 collegiate athletes, yet only 1% percent of them make it to a professional level.

Despite having success in college, Jed knew it would be challenging to make it as a pro. 

But that didn't stop him.

It wasn't a smooth ride by any means, and he shares his story of getting cut over and over again before finally landing a starting role for the Super Bowl-defending New Orleans Saints. 

Not only did he become a starter, he was even named to the Pro Bowl team.

Jed was part of what he calls the "Breakfast Club," when he would be one of the first people in the locker room learning and understanding what it takes to be a peak performer. 

A consistent theme for Jed is he was able to steal success from each of the organizations he was a part of. We get a first-row seat to hear the fascinating stories of how he learned from iconic athletes like Drew Brees.

After realizing that only 30% of retired NFL athletes walk away with their financial dream still intact, Jed decided to become a Certified Financial Planner during the off-season.

On the show, we cover a lot of ground, including why thoughts are things, the difference between external and internal success, why repetition matters, how to silence the voice of quit, and why we should focus on most vs now.

A the core of Jed’s philosophy is a belief that we must eliminate potential.

Jed has a winning mindset and shares how one-on-one basketball competitions with his brothers as a kid made an impact on his entire life. We also learned why he feels his greatest asset is his lifelong habit of journaling.

Links and Resources:

03:10 NFL Fullback

07:57 Ball Four by Jim Bouton

13:14 Train your mind, change your brain Book

20:40 "Silencing the voice of quit"

28:15 "You don't lose until you quit"

32:24 "Successful people do not sacrifice, they prioritize"

50:34 Jed Collins - Money Vehicle Course

50:37 Your Money Vehicle: How to Begin Driving to Financial Freedom

You can find Jed:

Jed's course: https://your-money-vehicle.teachable.com/p/home

Personal website: https://jedidiahcollins.com/

Social Media:

Linkedin: https://www.linkedin.com/in/jedidiah-collins/

Instagram: https://www.instagram.com/fullbackoffinance/

Podcast: Rookie To Veteran

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on August 3, 2020

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 In this episode, Ram delves deep into his childhood and how he expressed his creativity from a young age using whatever resources he could find, including toilet paper rolls. We also discuss: 

• How the lens of design leads to better questioning
• The importance of varied mentorship and how to find good mentors 
• The importance of decision-making 
• High-value vs. low-value activities 
• How fear is a false construct based on untested assumptions 

 Ram’s website: https://ramcastillo.com/

Giant Thinkers: https://giantthinkers.com/

Giant Thinkers podcast: https://giantthinkers.com/category/podcast/

Ram’s books - How to Get a Job as a Designer, Guaranteed https://www.amazon.com/How-Designer-Guaranteed-Step-Step/dp/099257000X, How to Get a Mentor as a Designer, Guaranteed https://www.amazon.com/How-Get-Mentor-Designer-Guaranteed/dp/0992570026

Keep up with Ram on Social Media:

• Twitter: https://twitter.com/thegiantthinker
• FB: https://www.facebook.com/TheGiantThinker
• Linkedin: https://au.linkedin.com/in/ram-castillo-39a39923
• Instagram: https://www.instagram.com/thegiantthinker/

Chapter titles 

• 00:19 - Ram’s childhood and what toilet paper rolls mean to him
• 4:33 - How Ram’s parents influenced him to dream big 
• 10:33 - How of childhood bullying affected Ram
• 17:47 - Ram starts in the mailroom 
• 27:07 - The lens of design and how it leads to asking questions 
• 33:00 - Mentorship in Ram’s life
• 41:09 - The importance of making decisions
• 47:32 - High-value vs. low-value activities
• 52:44 - Fear is a construct

Frameworks

According to Ram, the four steps of design are:

1. Research. Gather information. Then, 
2. Define. Group research and data and narrow it down to solve a specific problem. Next,
3. Conceptualize. Create a prototype. And finally, 
4. Deliver. Distribute the design into the world. 

Then gather feedback and repeat the steps. 

How to Find a Mentor

A mentor should be an advisor, friend, and idol 

1. Get clear on the definition
2. Go through a personal analysis
3. Pair your goals with the right people
4. Mentor others and give back

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on July 7, 2021.

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On the show, we dive into the concepts of Multipliers and Rookie Smarts and she tells personal insight stories that have helped make her the person she is today. She explains the interesting reason why she decided to leave Oracle, and how that planted the seed for one of her books. We discuss her insights as a mother of 4 and a busy professional, and how her world was changed when she realized the management skill she used at work is the exact same skillset she used at home. She also shares how and why she created labels in her books to help provide a framework and language to discuss what she calls the “undiscussable” - A multiplier is a genius maker and helps to activate everyone around them to be their best by spending their energy on extracting and extending the genius of others. A diminisher does the exact opposite, by restricting others and holding them back from showing their what she calls “native genius”. We will discuss this in detail, including giving an example of the “accidental diminisher” - someone who has positive intentions but inadvertently diminishes those around them. She also gives some sage advice for parents on how to balance life and family. I’m beyond thrilled to release today’s show and can thank Liz enough for being my guest so please enjoy this episode of Insight Out!

Learn more about Liz Wiseman:

Website: https://thewisemangroup.com/

Linkedin: https://www.linkedin.com/in/lizwiseman/

Instagram: https://www.instagram.com/bylizwiseman/

Twitter: https://twitter.com/LizWiseman

Facebook: https://www.facebook.com/liz.wiseman.author

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on December 9, 2019.

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Bio:

Erika Cramer, The Queen of Confidence, is an international confidence coach and popular 5-star podcast host. The Cardi B of the personal development world, Erika is a full-flavored, spicy inspirational speaker, with a large dose of heart and humor. After surviving many traumatic experiences, from childhood sexual abuse, being in and out of the foster care system, car accidents, and a whole lot of loss, Erika is a beaming and beautiful example of how you can heal your personal story to transform trauma into triumph. Her mission is clear and she is unstoppable: Create a global, EMPOWERED community of women who want DEEP CONNECTION, ACCOUNTABILITY, and ENCOURAGEMENT to go for the life they desire.

You can learn more from Erika Cramer:

https://thequeenofconfidence.com/

Podcast: The Confidence Chronicles

The Confidence Chronicles offers a raw and real insight into Erika’s life as a mother, entrepreneur, and confidence coach. Short, sharp, and to the point, this podcast delves into a range of topics, from self-love, toxic relationships, personal growth, and money mindset. Originally recorded in Erika’s car while driving her children around Melbourne, the podcast consistently sits between number 10 and 20 on the Australian Apple charts for Mental Health, has listeners in 67 countries and has over 200 five star reviews

Book: Confidence Feels Like Shit

Group Coaching: The Sistahood

Insight Out Links:

Email > billy@insightoutshow.com

Instagram > @insightoutpodcast

YouTube > https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg

Facebook: https://www.facebook.com/insightoutshow/

LinkedIn: https://www.linkedin.com/company/insightoutshow/

TikTok > @insightout

Twitter > @insightoutshow

Support the show (https://www.patreon.com/bePatron?u=23010497)

Check These Out:

• Connecting, Confidence, and Public Speaking - Aparna Mohla
• Why Mental Health Matters - Nidhi Tewari, LCSW
• Creating a Judgment-free Zone Around Mental Health – Alessandra Torresani
• How to Scale a Coaching, Consulting, or Service-based Business to 7-Figures
• How to Avoid Burnout – Dr. Yvonne Ator

This is an encore episode and was originally published on June 23, 2021.

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That’s the focus of Scott Miller’s new book, “Master Mentors Vol. 2.” It examines key insights from 30 of the world’s most transformational leadership thinkers – including Seth Godin, Susan Cain, General Stanley McChrystal and more – and provides simple steps to implement the same insights in your own life. 

In today’s episode, Scott joins me to talk about the most valuable lessons he’s learned from his own mentor, the concept of transformational insight, the subtle nuances between self-worth, self-esteem and self-confidence, why vulnerability is a key element of leadership, and more.

“I think the power of transformation has the power for you to see yourself differently. It has the power for you to challenge your paradigm, your mindset, your belief system, to say, gosh, I always thought about gratitude in this way, but now I'm gonna think about gratitude in this way. Or I thought about what's next for me or my business model. They're personal and professional. I think it's really intended to help kind of shake you to say you've been in this pattern of thinking this line of behavior and just shaking a little bit to say, is that serving you well? Is that serving those around you?” – Scott (06:03)

Top 3 Takeaways 

• A mentor can be anyone. “I don't think you have to know or be in an intimate relationship, professional relationship with your mentor at all,” Scott says. It doesn’t matter that you can’t meet with them for one-on-one guidance; a mentor is anyone who helps you understand how to improve your life, and in the age of podcasts and YouTube, you can get that wisdom in a variety of ways. 
• Try to assume positive intent. Everybody makes mistakes, and sometimes even the most well-intended words come out wrong. A person’s words say more about them than they do about you. 
• Self-worth is inherent and unchanging. “Self-esteem and your self-confidence ebbs and flows based on your sense of self and the kind of relationships you're in and the things that you do that you value or don't value,” Scott says. “But your self-worth cannot be changed and no one else can change it.”

In This Episode

• (01:13) Why you don’t need to meet your mentor to benefit from their wisdom
• (05:21) Scott’s definition of a transformational insight
• (07:14) The practical applications of insights, and using them to transform your life
• (11:30) Bobby Herrera’s life-changing bus ride
• (22:50) Self-worth vs self-esteem vs self-confidence
• (31:51) “Your future truth should be your present.”
• (36:03) BJ Fogg and the power of tiny pattern-breaking habits

Resources & Links

Billy Samoa 

• https://billysamoa.com/
• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billybelieve/
• https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw
• https://www.linkedin.com/in/billysamoa/
• https://billysamoa.com/podcast-archive/
• https://billysamoa.com/video-carousel/
• https://billysamoa.com/blog-with-sidebar/

Scott Miller

• https://www.scottjeffreymiller.com/
• https://www.facebook.com/scottmillerj1
• https://twitter.com/scottmillerj1
• https://www.instagram.com/scottjeffreymiller/
• https://www.linkedin.com/in/scottmillerj1/

Mentioned

• https://tinyhabits.com/book/
• https://bobby-herrera.com/
• https://www.franklincovey.com/speakers-bureau/sean-covey/

This is an encore episode and was originally published on August 26, 2022

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In today’s episode of the Insight Out podcast, I am joined by Kory Kogon, Vice President and Content Development and Bestselling Author at FranklinCovey. 

During our conversation, we talk about her book Project Management for the Unofficial Project Manager and insights on project management and leadership. Kogon emphasizes the importance of leading people, setting clear expectations, and effectively closing projects. She advocates for learning from retrospectives and choosing the right project management tools that align with project principles. Kogon also discusses the integration of waterfall and agile methodologies, stressing the significance of aligning projects with organizational values. She concludes by highlighting the mindset of value, people, and process as the key to success for project managers.

In this episode, you will learn the following:

• Understanding the productivity paradox in the knowledge worker era
• The significance of leading with clarity and purpose, regardless of position
• The benefits of conducting retrospectives for continuous learning and improvement
• Key to success for unofficial project managers
• Advice on choosing project management tools that align with key principles
• The value plus people plus process mindset

In This Episode:

• [03:14] - Introducing the productivity paradox
• [04:14] - Changes in society and productivity
• [06:25] - Tips for making high-value decisions 
• [06:36] - The five choices for project management
• [08:18] - Update on of the book
• [10:11] - Unofficial project managers and their challenges
• [11:55] - Pitfalls causing project failures
• [14:15] - Tips to improve engagement 
• [19:36] - Discoveries and surprises in research
• [23:50] - Self-awareness and Leadership
• [24:54] - Actionable insights from the book
• [27:33] - Postmortem and debrief
• [30:59] - Selecting project management tools
• [35:15] - Blending Waterfall and Agile
• [38:16] - Defining value in project management
• [41:46] - Leadership Mindset in Project Management

Notable Quotes

• [04:37] "Now we're in the knowledge worker world where we're paid to think, innovate, create, and execute." -Kogon

• [04:51] “It's no longer about time management. It's more about how do I make the best decisions” -Kogon

• [14:34] “The overarching mindset for a leader needs to be that it's the value of the project plus people plus process equals project success.”-Kogon

• [29:16] "Recognizing people and letting them know that they did a good job lights up their brain more than if you gave them cash."- Kogon

•  [[42:19] “If you want to change behavior or little, work on your behaviors, but if you want quantum leaps in behavior, work on your mindset.” -Kogon

Resources and Links

Kory Kogon

• https://www.linkedin.com/in/kory-kogon/
• https://www.franklincovey.com/

Billy Samoa 

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

Mentioned Book

• Project Management for the Unofficial Project Manager

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In today’s episode of the Insight Out podcast, I sit down with Loren Greiff, Founder & CEO of PortfolioRocket, empowering C-suite and executive leaders to amplify their impact by over 10X. Specializing in hidden job market strategies, Loren equips professionals for lasting success amidst C-suite turnover. 

In our conversation, we talk about her journey from advertising and recruiting to founding Portfolio Rocket. Loren discusses overcoming fear, creating a safe space for clients, and the importance of community. She highlights the role of insights in personal growth and shares how her English teacher's belief in her and her creativity shaped her path. The episode delves into Loren’s backstory, her business's success, and her dedication to helping executives navigate career transitions with support and guidance.

Trust me, this is one conversation you won't want to miss!

In this episode, you will learn:

• The significance of building a supportive community that helps individuals overcome fear
• How moments of clarity and insight can profoundly influence our lives
• The power of creativity and intentionality in shaping a fulfilling life and career

In This Episode:

• [03:31] Loren’s background
• [05:35] Influences that shaped Lauren into the person she is today
• [07:42] Loren’s early recognition of her creativity
• [09:30] The metaphor of termites
• [12:20] The Power of Proximity
• [12:44] Generational Creative Influence
• [18:40] Loren’s journey to J. Walter Thompson and the insights she gained
• [24:26] Attention to detail and advertising
• [30:01] Transition into recruiting
• [36:23] “Yippee" leaving corporate and starting a business
• [41:18] Conception of Portfolio Rocket
• [46:47] Challenges of entrepreneurship
• [50:24] Refining the methodology and testing ideas
• [52:22] Building the curriculum
• [54:03] Loren’s take on her amazing recommendations
• [55:41] The experience of working with Loren
• [57:10] Loren’s on the value proposition
• [01:02:06] Outstanding features in the core-curriculum
• [01:07:16] Tools for enhancing client networking
• [01:12:00] The impact of networking groups like Chief
• [01:15:17] The big needle movers in Loren’s business

Notable Quotes

• [11:37] “Surround yourself with people who are doing what it is that you want to be doing.” - Loren

• [33:11] “To be a great matchmaker, you need to understand both parties.” - Billy

•  [36:35] “This email called Yippie is that that was what was the linchpin or the catalyst.” - Loren 

• [41:35]” The idea for Portfolio Rocket came to me when I was in my lowest of low places.” - Loren

• [50:24] “What stops people from moving forward is typically fear.” Loren 

• [01:07:20] “You can be the best networker and be an introvert. There is no prototype for a good networker. “ Loren

• [01:15:19] The big needle movers for me are embracing risk always.” Loren

Resources

Loren Greiff

• https://www.linkedin.com/in/lorengreiff/
• https://www.instagram.com/portfoliorocket/
• Career Blast in a Half Loren Greiff’s Podcast

Billy Samoa 

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

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And he’s quickly tracking towards his mission to empower OVER 1 BILLION people to be happy!

As if that’s not enough, he’s the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.

Tune in to see him deliver what he delivers best: value.

What we discuss with David:

• [03:34] - How he got involved with vibration and meditation
• [05:48] - Why he was not happy and fulfilled even being financially sufficient
• [07:00] - What a world just enough for me means
• [08:57] - The lesson he learned from a lizard
• [11:00] - The advantage we have today
• [13:05] - The insight he got from his mom
• [15:40] - The biggest adversaries that people carry about him
• [16:46] - The impact his grandma has on him
• [18:00] - The patterns that you have to look at in your life
• [20:00] - The power of receiving
• [22:41] - His thoughts about gratitude
• [24:24] - 5 daily practices that allow you to take control of your values
• [25:04] - 4 steps of Ferocious Buddha
• [26:29] - A tactical approach to cancel the negative thoughts

Notable quotes:

• [03:21] - “Everything in life is vibration.”
• [04:15] - “Truth vibrates the fastest.”
• [08:16] - “We are just an instance of a second away to understand that everything comes through me for us.”
• [08:30] - “Money doesn’t buy happiness.”
• [16:30] - “Stupid people get bored. Smart people figure out things to do.”
• [20:10] - “The more I will give, the more I will receive.”
• [22:00] - “I can’t be poor enough to make you rich. But I can be rich enough to make you rich.”
• [22:50] - “Pain is an indicator, not a stop signal. It is an indicator that you have a lesson to learn. It tells you to get to a better place.”

USEFUL RESOURCES/ LINKS:

David’s Website: https://dmeltzer.com/

Podcast: https://www.entrepreneur.com/listen/playbook

YouTube: https://www.youtube.com/davidmeltzer

Social Media:

https://www.linkedin.com/in/davidmeltzer2/

https://www.facebook.com/davidmeltzer11

https://www.instagram.com/davidmeltzer/

https://twitter.com/davidmeltzer

https://www.tiktok.com/@davidmeltzer?

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on September 21, 2020

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Brenden also provides a behind-the-scenes look at his creative process, distinguishing between prepared and impromptu scripts. Learn how he leverages podcast appearances to generate content effortlessly and the fascinating strategy of rehearsing and rewriting scripts multiple times to ensure maximum impact. Discover Brenden's unique approach to brainstorming ideas using collective brainstorming with his network, emphasizing the value of seeking input from various sources.

Whether you're a seasoned content creator or just starting, Brenden shares practical tips on batching content creation, finding your creative zone, and maximizing efficiency.

Don't miss this episode to gain insights from a seasoned pro and elevate your content creation game.

Here's what you can expect in this episode:

• Brenden Instagram Strategic Plan and Investment (2:49)
• Content Format and Formula (8:16)
• Accelerating Follower Growth (12:08)
• Two schools of thought on entrepreneurship (14:44)
• Content Formats Tried and Tested: Learning from Failures (20:01)
• Key Elements of Viral Video Success (24:30)
• The Duct Tape Painting Analogy (26:30)
• Setting Goals and Strategy for Future Growth (30:15)
• Audience Retention and Watch Time (34:16)
• Brenden's creative process involves planning and crafting compelling content (36:37)
• Collective brainstorming for effective problem-solving through networking (40:31)
• The importance of consistent posting and leveraging classic content to maintain audience engagement over time (44:10)

Here are 3 key takeaways that you can apply to elevate your content game:

• Understand the crucial role of framing your message — Your communication shapes the viewer's perception.

• Maximize your media budget by reposting high-performing content and continually testing new formats to find what resonates with your audience.

• Dedicate focused time to creating a consistent pipeline of content — consistency leads to quantity and quality that pays off in the long run.

Notable quotes:

• “When there are polarizing viewpoints and you take a stand, you have to have a point of view. You have to have a perspective on things” - Billy (8:26)

• “If you're trying to please everyone, you please no one. And how do you know you've made it when you got haters, when you got people who are gonna troll you” - Billy (8:33)

• “Love me or hate me. You watched and that's all you could ever do” - Brenden (10:42) 

• “Life was about being successful and having a lot of fun and making a big difference in the world” - Brenden (24:19)

• “Imagine that you're in a house and there is a painting in your house... And the analogy is really just to teach that communication is all about framing. You could have the best information in the world, but if you share it... people won't value you for the work that you do because you don't communicate effectively” - Brenden (27:00)

Resources

Brenden:

Website:

https://mastertalk.ca/

Social Media

• https://www.linkedin.com/in/brendenkumarasamy/?originalSubdomain=ca
• https://www.youtube.com/c/mastertalks
• https://www.instagram.com/masteryourtalk/
• https://www.tiktok.com/@masteryourtalk
• https://twitter.com/masteryourtalks

Billy:

• https://twitter.com/BillySamoa
• https://www.instagram.com/billybelieve/
• https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw
• https://www.linkedin.com/in/billysamoa/

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In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration.

Tune in now, and gain the knowledge you need to make your content truly stand out.

Here's what you can expect in this episode:

• Loving content creation means consuming and understanding it. - (06:01)
• Social media platforms focus on revenue through ads. - (13:30)
• The Power of Niching Down - (19:10)
• Joel covers LinkedIn credibility and text in videos for attention. (20:18)
• Simplify speech and writing for more impact.- (25:03)
• Competition for attention in content creation. - (30:06)
• Blocking time for priorities in calendar is key for building a brand. - (34:00)
• Using funny, entertaining content for marketing strategy. - (38:50)
• Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20)
• Building relationships through unique content is essential. - (57:07)
• Focus on real relationships, not just gaining followers.- (1:04:19)

Key insights:

• Mastering the perfect hook, line, and sinker for your videos
• Riding the hashtag highway to get your content seen
• Time juggling like a boss between work, family, and content creation
• Real talk on the common facepalms content creators make

Notable quotes:

• “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel

• “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel

• “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel
• "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel

• “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel
• 
  
• "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel

Resources

Joel:

Joel's Company Website:

https://www.therealestrecruiter.com/

Social Media

• https://www.linkedin.com/in/joellalgee/
• The_realest_recruiter
• https://www.youtube.com/@Therealestrecruiter
• https://www.instagram.com/the_realestrecruiter/
• https://twitter.com/Humanheadhunter

Billy Samoa 

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

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In today’s episode of the Insight Out podcast, I am excited to be joined by Liam Darmody, a personal branding consultant with a wealth of knowledge on leveraging LinkedIn for building authentic relationships. 

In our conversation, we delve into the value of human connections, the power of conversation, and LinkedIn's community aspect. Liam advises enjoying content creation without being hindered by engagement metrics, treating it like a journal. He shares his transition from corporate to consultancy, emphasizing the importance of building connections and attracting meaningful relationships. Liam and Billy discuss LinkedIn strategies, the role of analytics, and the importance of engaging with comments as part of building a community. They also pay homage to influential LinkedIn figures like Andy Foote and John Espirian, highlighting the importance of learning from experienced users and sharing content authentically.

In this episode, you will learn:

• The art of authentic connections and personal insights
• The importance of human relationships
• LinkedIn: The serendipity manifestation platform
• Why every post is a networking event
• Paying homage to LinkedIn influencers
• The role of analytics in content strategy
• The joy of content creation
• The efficiency of posts

In This Episode:

• [00:10] Building authentic relationships on LinkedIn
• [00:28] The role of insights in personal growth
• [04:26] Transitioning from corporate to personal branding consultancy
• [08:20] Reflection on the journey of building a business and a flashback to a pivotal moment in 1997
• [11;12] The power of human connections
• [11:40] LinkedIn as a serendipity manifestation platform
• [14:50] The power of conversation on LinkedIn
• [18:38] Relationship with LinkedIn OGs
• [19:27] Understanding LinkedIn community
• [24:37] The power of engagement metrics
• [26:21] Analyzing content performance
• [32:22] Experimenting with posting frequency
• [31:22] Importance of human connection
• [37:03] Studying engagement metrics
• [37:42] Building engagement
• [38:36] Tracking engagement
• [39:34] The power of conversation
• [41:17] Content creation strategy
• [43:10] Efficiency in content creation
• [45:36] Creation process
• [49:39] Experimentation and enjoyment
• [52:12] Liam’s engagement strategies
• [56:38] Increasing visibility through early comments 
• [57:53] Effectiveness of reposting in gaining traction on social media

Notable Quotes

• [11:56] "Once you get to a place where you don't feel inhibited and you feel like I'm just going to be myself and I'm going to invest in the people that find that to be worth paying attention to, it shifts your perspective and your experience on this platform significantly."- Liam

•  [16:51] "Every post is an opportunity to start a conversation with people who are passionate about that topic and who have a lot of value to add, and you're sort of the host of that conversation." -Liam 

• [31:53] "For me, I consider a successful post one that starts a lot of conversation."- Liam

• [37:42] "There's no slight on you; it doesn't mean that you're any less of a human being. You're just sharing content that is valuable to you, and some people might see it and react, some people might not." - Liam

• [39:38] "When somebody shows up to your post and leaves a thought in the form of a comment, respond to it. They're doing you a favour”-Liam

Resources

Liam Darmody

• https://www.linkedin.com/in/liamdarmody1/

Billy Samoa

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

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In today’s episode of the Insight Out podcast, I have the pleasure of sitting down with John Espirian. John is a content marketing expert and Espresso+ community founder on LinkedIn who specializes in helping small businesses and solopreneurs thrive online without resorting to ads or cringe-worthy sales tactics. With a commitment to genuine connections, he guides clients to build effective and authentic presences on LinkedIn and the web.

In our conversation, we dive deep into John's journey of building a paid community and the ethos that has been the cornerstone of his success: being"relentlessly helpful," and the challenges faced along the way. John shares insights on pricing, member engagement, and the importance of aligning the community with his personal brand values. He also talks about the operational aspects of managing the community, the significance of transparency, and the balance between private and public content. The episode highlights the importance of genuine engagement, listening to community feedback, and the strategic approach to building a successful personal brand and community.

In this episode, you will learn the following:

• The Genesis of Espresso+: A Relentlessly Helpful Community
• Surprises and strategies in community management
• The unexpected demand and pricing dilemma
• The operational aspects of Espresso+
• The future of Espresso+ and community leadership
• The mindset required to build and maintain a thriving paid community.

In This Episode:

• [03:13] Evolution of the term "Espresso" 
• [03:59] The transition from Copywriting to Community Building
• [08:29] The concept of being relentlessly helpful
• [11:04] Challenges of running a community
• [14:30] John’s biggest surprises in building a community
• [17:35] The journey and inspiration behind building a community
• [19:08] Choosing a platform and conducting competitor research.
• [29:39] Embedding core values into the community
• [32:43] Balancing private and public content
• [34:52] Managing community interactions
• [36:16] The decision to limit the community size
• [37:27] Key elements for a thriving community
• [40:52] Key insights and advice for building a successful community.
• [44:38] Tips for marketing and promotion to boost community awareness and participation.
• [47:50] The power of listening to the community

Notable Quotes

• [03:24] “Espresso just came from the idea of doing something short and sharp and strong, and I always thought of my emails as like a hit of digital caffeine for my audience.” - John

•  [15:44] “The whole relentlessly helpful thing is you try and give people as much content as you can that will answer every question under the sun.” - John

• [37:28] "I always look for any kind of green shoots of positive progress from people. If someone has been waiting a while to contribute, you want to be quick to celebrate that and to give them a good response." - John

Resources and Links

John Espirian

• https://www.linkedin.com/in/johnespirian/?originalSubdomain=uk
• https://espirian.co.uk/join/?1

Billy Samoa

• https://billysamoa.com/
• https://www.instagram.com/billybelieve/
• https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw
• https://www.linkedin.com/in/billysamoa/

Mentioned

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This rebroadcast is a homage to Dr. Goulston's enduring impact on the world. His concepts, including surgical empathy, coping mechanisms, and insights into life patterns and purpose, remain relevant for those aspiring to make meaningful changes. As we share this interview again, we reflect on the honor it was to sit down with Dr. Goulston and the privilege of learning from his extraordinary mind. Join us as we revisit this goldmine of wisdom and celebrate the life and contributions of Dr. Mark Goulston.

Dr. Mark Goulston has profoundly influenced and left an indelible mark on the lives of countless individuals. As we celebrate his legacy, we invite you to absorb the wisdom shared in this episode. Thank you for joining us in remembering and honoring the remarkable Dr. Mark Goulston.

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