Q'd Up by QSIC https://getqsic.com en Q'd Up is a podcast from QSIC, the global audio technology platform reaching over 350 million in-store shoppers monthly. We pull back the curtain on music, retail media and the culture of sound, diving into trends, fresh releases and real conversations with the people shaping audio today. Whether you're here for the music, the industry insights or the big ideas at the intersection of sound and commerce, there's something in every episode worth turning up. https://megaphone.imgix.net/podcasts/21160792-9e94-11f0-8356-2730647b18a6/image/9cabe97732346a5118e2a21447d3e746.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Q'd Up by QSIC https://getqsic.com episodic Nikki Wishart Q'd Up is a podcast from QSIC, the global audio technology platform reaching over 350 million in-store shoppers monthly. We pull back the curtain on music, retail media and the culture of sound, diving into trends, fresh releases and real conversations with the people shaping audio today. Whether you're here for the music, the industry insights or the big ideas at the intersection of sound and commerce, there's something in every episode worth turning up. Q'd Up is a podcast from QSIC, the global audio technology platform reaching over 350 million in-store shoppers monthly.

We pull back the curtain on music, retail media and the culture of sound, diving into trends, fresh releases and real conversations with the people shaping audio today.

Whether you're here for the music, the industry insights or the big ideas at the intersection of sound and commerce, there's something in every episode worth turning up.


]]> Nikki Wishart hello@pivotalconversations.io Jac Shaw – The Science of Sound: Transforming Retail Through Audio Strategy In this episode of Q’d Up, host Nikki Wishart is joined by Jac Shaw, Retail Media Lead at QSIC, to pull back the curtain on the rapidly evolving world of Retail Media. With nearly two decades of experience at Nova Entertainment under her belt, Jac explains how she’s transitioned from traditional radio to pioneering the Retail Media space. She dives into the psychology of how audio shapes our subconscious shopping habits, explaining why a well-curated playlist is "companion, convincing, and connecting" for customers with a basket in hand. Jac shares the behind-the-scenes magic of recent standout campaigns, including the "Rave Cave" activation with Liquorland for Mardi Gras and the Troye Sivan x Penfolds 389 partnership . From the staggering $440 billion spent in physical retail to the power of layering audio over visual assets, Jac makes a compelling case for why marketers can no longer afford to treat in-store music as an afterthought. We also get a glimpse into Jac’s disciplined routine (including those 3:30 a.m. workouts!) and her journey from high school musical theatre to Big Day Out mosh pits. [00:00:00] – Introduction to Jac Shaw and her transition from Nova to Qsic [00:01:33] – Defining Retail Media: Leveraging assets to drive purchase [00:02:56] – Summarising 17 years of audio in three words [00:04:04] – The evolution of the purchase funnel: From awareness to the shelf [00:06:10] – Accountability in advertising: Using digital analytics in-store [00:07:28] – The power of impulse: Influencing the $440 billion retail market [00:08:37] – Subconscious impact: How music gets "stuck in your head" and drives sales [00:11:04] – Case Study: The Liquorland "Rave Cave" and celebrating community [00:16:01] – Commercialising the floor plan: How audio and screens work together [00:18:36] – Case Study: Troye Sivan x Penfolds audio takeover and contextual tagging [00:23:18] – Retail Media 3.0: Moving toward experience-led activations and wine tastings in-store [00:25:22] – Quickfire round: 3:30 a.m. workouts and why silence is a "vibe killer" [00:28:10] – Music memories: From Jesus Christ Superstar to Jebediah and Sabrina Carpenter We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us: Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Mon, 25 May 2026 18:00:00 -0000 full Nikki Wishart In this episode of Q’d Up, host Nikki Wishart is joined by Jac Shaw, Retail Media Lead at QSIC, to pull back the curtain on the rapidly evolving world of Retail Media. With nearly two decades of experience at Nova Entertainment under her belt, Jac explains how she’s transitioned from traditional radio to pioneering the Retail Media space. She dives into the psychology of how audio shapes our subconscious shopping habits, explaining why a well-curated playlist is "companion, convincing, and connecting" for customers with a basket in hand. Jac shares the behind-the-scenes magic of recent standout campaigns, including the "Rave Cave" activation with Liquorland for Mardi Gras and the Troye Sivan x Penfolds 389 partnership . From the staggering $440 billion spent in physical retail to the power of layering audio over visual assets, Jac makes a compelling case for why marketers can no longer afford to treat in-store music as an afterthought. We also get a glimpse into Jac’s disciplined routine (including those 3:30 a.m. workouts!) and her journey from high school musical theatre to Big Day Out mosh pits. [00:00:00] – Introduction to Jac Shaw and her transition from Nova to Qsic [00:01:33] – Defining Retail Media: Leveraging assets to drive purchase [00:02:56] – Summarising 17 years of audio in three words [00:04:04] – The evolution of the purchase funnel: From awareness to the shelf [00:06:10] – Accountability in advertising: Using digital analytics in-store [00:07:28] – The power of impulse: Influencing the $440 billion retail market [00:08:37] – Subconscious impact: How music gets "stuck in your head" and drives sales [00:11:04] – Case Study: The Liquorland "Rave Cave" and celebrating community [00:16:01] – Commercialising the floor plan: How audio and screens work together [00:18:36] – Case Study: Troye Sivan x Penfolds audio takeover and contextual tagging [00:23:18] – Retail Media 3.0: Moving toward experience-led activations and wine tastings in-store [00:25:22] – Quickfire round: 3:30 a.m. workouts and why silence is a "vibe killer" [00:28:10] – Music memories: From Jesus Christ Superstar to Jebediah and Sabrina Carpenter We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us: Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ In this episode of Q’d Up, host Nikki Wishart is joined by Jac Shaw, Retail Media Lead at QSIC, to pull back the curtain on the rapidly evolving world of Retail Media. With nearly two decades of experience at Nova Entertainment under her belt, Jac explains how she’s transitioned from traditional radio to pioneering the Retail Media space. She dives into the psychology of how audio shapes our subconscious shopping habits, explaining why a well-curated playlist is "companion, convincing, and connecting" for customers with a basket in hand.


Jac shares the behind-the-scenes magic of recent standout campaigns, including the "Rave Cave" activation with Liquorland for Mardi Gras and the Troye Sivan x Penfolds 389 partnership . From the staggering $440 billion spent in physical retail to the power of layering audio over visual assets, Jac makes a compelling case for why marketers can no longer afford to treat in-store music as an afterthought. We also get a glimpse into Jac’s disciplined routine (including those 3:30 a.m. workouts!) and her journey from high school musical theatre to Big Day Out mosh pits.


[00:00:00] – Introduction to Jac Shaw and her transition from Nova to Qsic

[00:01:33] – Defining Retail Media: Leveraging assets to drive purchase

[00:02:56] – Summarising 17 years of audio in three words

[00:04:04] – The evolution of the purchase funnel: From awareness to the shelf

[00:06:10] – Accountability in advertising: Using digital analytics in-store

[00:07:28] – The power of impulse: Influencing the $440 billion retail market

[00:08:37] – Subconscious impact: How music gets "stuck in your head" and drives sales

[00:11:04] – Case Study: The Liquorland "Rave Cave" and celebrating community

[00:16:01] – Commercialising the floor plan: How audio and screens work together

[00:18:36] – Case Study: Troye Sivan x Penfolds audio takeover and contextual tagging

[00:23:18] – Retail Media 3.0: Moving toward experience-led activations and wine tastings in-store

[00:25:22] – Quickfire round: 3:30 a.m. workouts and why silence is a "vibe killer"

[00:28:10] – Music memories: From Jesus Christ Superstar to Jebediah and Sabrina Carpenter


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us:

Instagram - @qdupbyqsic

LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠

YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠

Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠

]]> 2007 Why Your Spotify Premium Isn't Enough: Karen Holmes on Music Rights and Revenue In this episode of Q'd Up, host Nikki Wishart is joined in Sydney by Karen Holmes, Director at One Music, to demystify the world of music licensing. Often viewed as a niche corner of the industry, music licensing is the vital bridge that ensures artists, songwriters, and labels are fairly compensated when their work is played in public spaces. Karen shares her journey from media sales and radio into the world of copyright, explaining why a One Music license is the "liquor license for sound" that every business owner needs to understand. Karen dives into the common misconceptions surrounding streaming services like Spotify Premium - explaining why a personal subscription doesn't cover commercial use - and discusses the simplified licensing structure in Australia compared to the complex systems in the US and UK. We also explore fascinating research on how the right genre and volume can shift retail sales, the resurgence of vinyl in small bars, and the emerging challenges posed by AI in the creative industry. From cautionary tales of major court fines to heartwarming stories of bars dedicated exclusively to Aussie music, this conversation is an essential guide for both business owners and creators looking to protect their work. [00:00:27] – Welcome to Karen Holmes and an introduction to One Music [00:02:13] – The Spotify misconception: Why personal memberships don't cover commercial spaces [00:06:47] – Why One Music was formed: Combining APRA AMCOS and PPCA for simplicity [00:08:27] – How licenses are calculated across different industries like gyms and restaurants [00:10:00] – The impact of music on consumer behaviour: Research on retail and dining [00:15:09] – Case study: Rosella's and the power of playing 100% Australian music [00:17:15] – Tracking the data: How artists actually get paid for their plays [00:21:22] – Emerging trends: The vinyl resurgence and the future of AI licensing [00:25:24] – Advice for songwriters: Registering works and claiming performance reports [00:28:04] – A cautionary tale: The $235,000 cost of ignoring copyright warnings [00:30:07] – What’s next for One Music: Regional roadshows and upcoming education series [00:32:15] – Quickfire round: INXS, David Bowie, and Taylor Swift on repeat We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Q’d Up Follow Us Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Visit One Music's website - https://onemusic.com.au/ Mon, 11 May 2026 18:00:00 -0000 full Nikki Wishart In this episode of Q'd Up, host Nikki Wishart is joined in Sydney by Karen Holmes, Director at One Music, to demystify the world of music licensing. Often viewed as a niche corner of the industry, music licensing is the vital bridge that ensures artists, songwriters, and labels are fairly compensated when their work is played in public spaces. Karen shares her journey from media sales and radio into the world of copyright, explaining why a One Music license is the "liquor license for sound" that every business owner needs to understand. Karen dives into the common misconceptions surrounding streaming services like Spotify Premium - explaining why a personal subscription doesn't cover commercial use - and discusses the simplified licensing structure in Australia compared to the complex systems in the US and UK. We also explore fascinating research on how the right genre and volume can shift retail sales, the resurgence of vinyl in small bars, and the emerging challenges posed by AI in the creative industry. From cautionary tales of major court fines to heartwarming stories of bars dedicated exclusively to Aussie music, this conversation is an essential guide for both business owners and creators looking to protect their work. [00:00:27] – Welcome to Karen Holmes and an introduction to One Music [00:02:13] – The Spotify misconception: Why personal memberships don't cover commercial spaces [00:06:47] – Why One Music was formed: Combining APRA AMCOS and PPCA for simplicity [00:08:27] – How licenses are calculated across different industries like gyms and restaurants [00:10:00] – The impact of music on consumer behaviour: Research on retail and dining [00:15:09] – Case study: Rosella's and the power of playing 100% Australian music [00:17:15] – Tracking the data: How artists actually get paid for their plays [00:21:22] – Emerging trends: The vinyl resurgence and the future of AI licensing [00:25:24] – Advice for songwriters: Registering works and claiming performance reports [00:28:04] – A cautionary tale: The $235,000 cost of ignoring copyright warnings [00:30:07] – What’s next for One Music: Regional roadshows and upcoming education series [00:32:15] – Quickfire round: INXS, David Bowie, and Taylor Swift on repeat We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Q’d Up Follow Us Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Visit One Music's website - https://onemusic.com.au/ In this episode of Q'd Up, host Nikki Wishart is joined in Sydney by Karen Holmes, Director at One Music, to demystify the world of music licensing. Often viewed as a niche corner of the industry, music licensing is the vital bridge that ensures artists, songwriters, and labels are fairly compensated when their work is played in public spaces. Karen shares her journey from media sales and radio into the world of copyright, explaining why a One Music license is the "liquor license for sound" that every business owner needs to understand.


Karen dives into the common misconceptions surrounding streaming services like Spotify Premium - explaining why a personal subscription doesn't cover commercial use - and discusses the simplified licensing structure in Australia compared to the complex systems in the US and UK. We also explore fascinating research on how the right genre and volume can shift retail sales, the resurgence of vinyl in small bars, and the emerging challenges posed by AI in the creative industry. From cautionary tales of major court fines to heartwarming stories of bars dedicated exclusively to Aussie music, this conversation is an essential guide for both business owners and creators looking to protect their work.


[00:00:27] – Welcome to Karen Holmes and an introduction to One Music

[00:02:13] – The Spotify misconception: Why personal memberships don't cover commercial spaces

[00:06:47] – Why One Music was formed: Combining APRA AMCOS and PPCA for simplicity

[00:08:27] – How licenses are calculated across different industries like gyms and restaurants

[00:10:00] – The impact of music on consumer behaviour: Research on retail and dining

[00:15:09] – Case study: Rosella's and the power of playing 100% Australian music

[00:17:15] – Tracking the data: How artists actually get paid for their plays

[00:21:22] – Emerging trends: The vinyl resurgence and the future of AI licensing

[00:25:24] – Advice for songwriters: Registering works and claiming performance reports

[00:28:04] – A cautionary tale: The $235,000 cost of ignoring copyright warnings

[00:30:07] – What’s next for One Music: Regional roadshows and upcoming education series

[00:32:15] – Quickfire round: INXS, David Bowie, and Taylor Swift on repeat


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Q’d Up

Follow Us

Instagram - @qdupbyqsic

LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠

YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠


Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠


Visit One Music's website - https://onemusic.com.au/

]]> 2341 Coachella 2026: Maximalist Sets, Minimalist Biebs, and the Influencer Olympics In this episode of Q'd Up, host Nikki Wishart is joined by Kim to unpack the highs, lows, and "did that really happen?" moments of Coachella 2026. From the comfort of their couches, the pair dive into why this year saw the highest streaming numbers in the festival’s history and whether the "Influencer Olympics" culture is actually killing the vibe on the ground. They break down the stark contrast between Sabrina Carpenter’s high-budget theatrical "SabrinaWood" set and Justin Bieber’s laptop-led minimalist performance, sparking a juicy debate on industry double standards and the business behind selling your masters. Kim and Nikki also celebrate the legendary Madonna joining Sabrina on stage for a 10-minute masterclass in Vogue, and discuss how Latin icons like Karol G and Bad Bunny have officially moved from subculture to global dominance. Between chats about $40 tacos, the dusty reality of Palm Springs, and why Anyma’s visuals at the Sphere and Giza are the future of music, the girls also play festival booker - pitching their dream headliners for 2027. [00:01:10] – Glastonbury vs. Tomorrowland: Which festival vibe wins? [00:02:22] – Dead crowds and the "Influencer Olympics" culture [00:03:50] – Sabrina Carpenter’s theatrical set and the Terry Crews cameo [00:07:08] – Iconic guest spots: Madonna’s 10-minute Vogue takeover [00:09:44] – Madonna’s legacy: Breaking doors down for the next generation [00:10:05] – Unpacking the JB set: R&B influences and stripping it back [00:11:58] – Double standards: Do female pop stars have to do more? [00:13:51] – The business of music: Selling masters and $10 million paychecks [00:20:20] – The dominance of Latin music: Karol G & Becky G [00:22:45] – KATSEYE, K-pop academies, and 2026 highlights [00:25:53] – Marketing & Billboards: From Teddy Swims to $40 tacos [00:27:15] – Festival fashion, 2016 nostalgia, and desert dust [00:34:20] – 2027 Wishlist: Who should headline next? We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us: Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Follow Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Follow Kim: Kimberley: Instagram - h⁠ttps://www.instagram.com/kimberleyldavis/⁠ Mon, 27 Apr 2026 18:00:00 -0000 full Nikki Wishart In this episode of Q'd Up, host Nikki Wishart is joined by Kim to unpack the highs, lows, and "did that really happen?" moments of Coachella 2026. From the comfort of their couches, the pair dive into why this year saw the highest streaming numbers in the festival’s history and whether the "Influencer Olympics" culture is actually killing the vibe on the ground. They break down the stark contrast between Sabrina Carpenter’s high-budget theatrical "SabrinaWood" set and Justin Bieber’s laptop-led minimalist performance, sparking a juicy debate on industry double standards and the business behind selling your masters. Kim and Nikki also celebrate the legendary Madonna joining Sabrina on stage for a 10-minute masterclass in Vogue, and discuss how Latin icons like Karol G and Bad Bunny have officially moved from subculture to global dominance. Between chats about $40 tacos, the dusty reality of Palm Springs, and why Anyma’s visuals at the Sphere and Giza are the future of music, the girls also play festival booker - pitching their dream headliners for 2027. [00:01:10] – Glastonbury vs. Tomorrowland: Which festival vibe wins? [00:02:22] – Dead crowds and the "Influencer Olympics" culture [00:03:50] – Sabrina Carpenter’s theatrical set and the Terry Crews cameo [00:07:08] – Iconic guest spots: Madonna’s 10-minute Vogue takeover [00:09:44] – Madonna’s legacy: Breaking doors down for the next generation [00:10:05] – Unpacking the JB set: R&B influences and stripping it back [00:11:58] – Double standards: Do female pop stars have to do more? [00:13:51] – The business of music: Selling masters and $10 million paychecks [00:20:20] – The dominance of Latin music: Karol G & Becky G [00:22:45] – KATSEYE, K-pop academies, and 2026 highlights [00:25:53] – Marketing & Billboards: From Teddy Swims to $40 tacos [00:27:15] – Festival fashion, 2016 nostalgia, and desert dust [00:34:20] – 2027 Wishlist: Who should headline next? We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us: Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Follow Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Follow Kim: Kimberley: Instagram - h⁠ttps://www.instagram.com/kimberleyldavis/⁠ In this episode of Q'd Up, host Nikki Wishart is joined by Kim to unpack the highs, lows, and "did that really happen?" moments of Coachella 2026. From the comfort of their couches, the pair dive into why this year saw the highest streaming numbers in the festival’s history and whether the "Influencer Olympics" culture is actually killing the vibe on the ground. They break down the stark contrast between Sabrina Carpenter’s high-budget theatrical "SabrinaWood" set and Justin Bieber’s laptop-led minimalist performance, sparking a juicy debate on industry double standards and the business behind selling your masters.


Kim and Nikki also celebrate the legendary Madonna joining Sabrina on stage for a 10-minute masterclass in Vogue, and discuss how Latin icons like Karol G and Bad Bunny have officially moved from subculture to global dominance.


Between chats about $40 tacos, the dusty reality of Palm Springs, and why Anyma’s visuals at the Sphere and Giza are the future of music, the girls also play festival booker - pitching their dream headliners for 2027.


[00:01:10] – Glastonbury vs. Tomorrowland: Which festival vibe wins?

[00:02:22] – Dead crowds and the "Influencer Olympics" culture

[00:03:50] – Sabrina Carpenter’s theatrical set and the Terry Crews cameo

[00:07:08] – Iconic guest spots: Madonna’s 10-minute Vogue takeover

[00:09:44] – Madonna’s legacy: Breaking doors down for the next generation

[00:10:05] – Unpacking the JB set: R&B influences and stripping it back

[00:11:58] – Double standards: Do female pop stars have to do more?

[00:13:51] – The business of music: Selling masters and $10 million paychecks

[00:20:20] – The dominance of Latin music: Karol G & Becky G

[00:22:45] – KATSEYE, K-pop academies, and 2026 highlights

[00:25:53] – Marketing & Billboards: From Teddy Swims to $40 tacos [00:27:15] – Festival fashion, 2016 nostalgia, and desert dust

[00:34:20] – 2027 Wishlist: Who should headline next?


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us:

Instagram - @qdupbyqsic

LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠

YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠


Follow Nikki:

Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠


Follow Kim:

Kimberley: Instagram - h⁠ttps://www.instagram.com/kimberleyldavis/⁠


]]> 2277 Pantjiti Lawrence – Managing the Magic: Festivals, Volunteers, and Crowd-caring with Untitled Group In this episode of Q'd Up, host Nikki Wishart sits down with Pantjiti Lawrence, a country girl from Gippsland turned powerhouse workforce manager for Untitled Group. Pantjiti shares her journey from performing at local "Frieze" events to overseeing the massive logistics behind iconic festivals like Beyond the Valley and Pitch Music & Arts. She pulls back the curtain on what it’s really like to manage thousands of staff and volunteers - from the "non-negotiable" ice cream meetings to the surprising number of people who apply for camping festivals having never actually pitched a tent before. Pantjiti also speaks deeply about the importance of "Crowd Care" and Untitled Group’s industry-leading safety initiatives. She shares moving stories about the impact of the "Help Hubs" and their partnership with Teach Us Consent, illustrating how a safe environment can fundamentally change a patron's festival experience. From building "mini hospitals" on-site to mentoring the next generation of industry professionals, Pantjiti offers an honest, grounded look at why passion and enthusiasm are the real keys to a career in music. [00:00:00] – Introduction to Pantjiti Lawrence and her country roots [00:01:43] – The "mindblowing" realisation: Getting paid to go to gigs [00:03:05] – Moving to Melbourne: Exploring the city’s thriving gig culture [00:05:39] – Managing festival staff: Camping surprises and volunteer passion [00:07:22] – Changing the narrative: What volunteers actually do (it’s not cleaning toilets!) – What makes a standout hire? Enthusiasm and passion over experience [00:13:57] – Crowd Care & Help Hubs: Creating a safe haven for patrons [00:20:57] – Australia’s largest camping festival: Celebrating 10 years of BTV [00:22:12] – Pushing against the grain: Why some festivals are still thriving [00:28:02] [00:28:02] – Dream Festival: Woodland folk, regional Victoria, and river swims If you have been impacted by any of the themes discussed in this episode, please feel free to contact 1800RESPECT (1800 737 732) available 24/7. We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Learn more about Untitled Group - https://untitledgroup.com.au/ Mon, 13 Apr 2026 18:00:00 -0000 full Nikki Wishart In this episode of Q'd Up, host Nikki Wishart sits down with Pantjiti Lawrence, a country girl from Gippsland turned powerhouse workforce manager for Untitled Group. Pantjiti shares her journey from performing at local "Frieze" events to overseeing the massive logistics behind iconic festivals like Beyond the Valley and Pitch Music & Arts. She pulls back the curtain on what it’s really like to manage thousands of staff and volunteers - from the "non-negotiable" ice cream meetings to the surprising number of people who apply for camping festivals having never actually pitched a tent before. Pantjiti also speaks deeply about the importance of "Crowd Care" and Untitled Group’s industry-leading safety initiatives. She shares moving stories about the impact of the "Help Hubs" and their partnership with Teach Us Consent, illustrating how a safe environment can fundamentally change a patron's festival experience. From building "mini hospitals" on-site to mentoring the next generation of industry professionals, Pantjiti offers an honest, grounded look at why passion and enthusiasm are the real keys to a career in music. [00:00:00] – Introduction to Pantjiti Lawrence and her country roots [00:01:43] – The "mindblowing" realisation: Getting paid to go to gigs [00:03:05] – Moving to Melbourne: Exploring the city’s thriving gig culture [00:05:39] – Managing festival staff: Camping surprises and volunteer passion [00:07:22] – Changing the narrative: What volunteers actually do (it’s not cleaning toilets!) – What makes a standout hire? Enthusiasm and passion over experience [00:13:57] – Crowd Care & Help Hubs: Creating a safe haven for patrons [00:20:57] – Australia’s largest camping festival: Celebrating 10 years of BTV [00:22:12] – Pushing against the grain: Why some festivals are still thriving [00:28:02] [00:28:02] – Dream Festival: Woodland folk, regional Victoria, and river swims If you have been impacted by any of the themes discussed in this episode, please feel free to contact 1800RESPECT (1800 737 732) available 24/7. We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Learn more about Untitled Group - https://untitledgroup.com.au/ In this episode of Q'd Up, host Nikki Wishart sits down with Pantjiti Lawrence, a country girl from Gippsland turned powerhouse workforce manager for Untitled Group. Pantjiti shares her journey from performing at local "Frieze" events to overseeing the massive logistics behind iconic festivals like Beyond the Valley and Pitch Music & Arts. She pulls back the curtain on what it’s really like to manage thousands of staff and volunteers - from the "non-negotiable" ice cream meetings to the surprising number of people who apply for camping festivals having never actually pitched a tent before.


Pantjiti also speaks deeply about the importance of "Crowd Care" and Untitled Group’s industry-leading safety initiatives. She shares moving stories about the impact of the "Help Hubs" and their partnership with Teach Us Consent, illustrating how a safe environment can fundamentally change a patron's festival experience. From building "mini hospitals" on-site to mentoring the next generation of industry professionals, Pantjiti offers an honest, grounded look at why passion and enthusiasm are the real keys to a career in music.


[00:00:00] – Introduction to Pantjiti Lawrence and her country roots

[00:01:43] – The "mindblowing" realisation: Getting paid to go to gigs

[00:03:05] – Moving to Melbourne: Exploring the city’s thriving gig culture

[00:05:39] – Managing festival staff: Camping surprises and volunteer passion

[00:07:22] – Changing the narrative: What volunteers actually do (it’s not cleaning toilets!) – What makes a standout hire? Enthusiasm and passion over experience

[00:13:57] – Crowd Care & Help Hubs: Creating a safe haven for patrons

[00:20:57] – Australia’s largest camping festival: Celebrating 10 years of BTV

[00:22:12] – Pushing against the grain: Why some festivals are still thriving

[00:28:02] [00:28:02] – Dream Festival: Woodland folk, regional Victoria, and river swims


If you have been impacted by any of the themes discussed in this episode, please feel free to contact 1800RESPECT (1800 737 732) available 24/7.


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us

Instagram - @qdupbyqsic

LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠

YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠


Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠


Learn more about Untitled Group - https://untitledgroup.com.au/

]]> 2214 Eminem’s ‘Stan’: The Dark Origin of Fandom and the Cost of Influence In this episode of Q'd Up, Nikki Wishart kicks off a brand-new format by diving deep into the haunting backstory of one of hip hop’s most iconic tracks: Eminem’s "Stan". Released in 2000 on The Marshall Mathers LP, the song wasn't just a chart-topper; it was a raw response to the overwhelming and often intense fan mail Eminem received as he exploded from Detroit’s underground to global superstardom. Nikki explores how the character of Stan was born from real-life letters and the blurred lines between admiration and a dangerous, entitlement-driven dependence. Joined by Kim, the pair unpack the tragic narrative of the song - from the chilling use of Dido’s "Thank You" to the reveal that the story wasn't a metaphor, but a tragedy built on miscommunication and emotional isolation. They also tackle the modern-day relevance of "Stan" in our current era of DMs and parasocial relationships, questioning the weight of responsibility artists carry when their words become an emotional lifeline for those feeling unseen. Whether you’re a long-time fan or a Gen Z listener who only knows "Stan" as internet slang, this episode is a fascinating look at the "scary part of fame" and the enduring power of honest storytelling. [00:00:00] – Welcome to Q’d Up: Acknowledging the Traditional Owners [00:00:29] – Diving into the backstory of Eminem’s "Stan" [00:00:55] – From Detroit to global fame: The reality of intense fan mail [00:01:42] – Deconstructing the character: When admiration turns to obsession [00:02:43] – The chilling reveal: Miscommunication and the final verse [00:03:10] – The haunting contrast of Dido’s chorus [00:03:39] – "Stan" enters the dictionary: The cultural impact and dark origins of the term [00:04:31] – Loneliness in the digital age: Predicting parasocial relationships [00:05:27] – Unpacking the story with Kim: Letters vs. the speed of DMs [00:06:47] – The "Taylor Swift" effect: Responsibility and the healthy line of fandom [00:07:50] – Music curation and knowing your history: A message for the "cusp" of Gen Z. If you have been impacted by any of the themes discussed in this episode, please contact Lifeline available 24/7 13 11 14. We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Kimberley: Instagram - h⁠ttps://www.instagram.com/kimberleyldavis/⁠ Mon, 30 Mar 2026 17:00:00 -0000 full Nikki Wishart In this episode of Q'd Up, Nikki Wishart kicks off a brand-new format by diving deep into the haunting backstory of one of hip hop’s most iconic tracks: Eminem’s "Stan". Released in 2000 on The Marshall Mathers LP, the song wasn't just a chart-topper; it was a raw response to the overwhelming and often intense fan mail Eminem received as he exploded from Detroit’s underground to global superstardom. Nikki explores how the character of Stan was born from real-life letters and the blurred lines between admiration and a dangerous, entitlement-driven dependence. Joined by Kim, the pair unpack the tragic narrative of the song - from the chilling use of Dido’s "Thank You" to the reveal that the story wasn't a metaphor, but a tragedy built on miscommunication and emotional isolation. They also tackle the modern-day relevance of "Stan" in our current era of DMs and parasocial relationships, questioning the weight of responsibility artists carry when their words become an emotional lifeline for those feeling unseen. Whether you’re a long-time fan or a Gen Z listener who only knows "Stan" as internet slang, this episode is a fascinating look at the "scary part of fame" and the enduring power of honest storytelling. [00:00:00] – Welcome to Q’d Up: Acknowledging the Traditional Owners [00:00:29] – Diving into the backstory of Eminem’s "Stan" [00:00:55] – From Detroit to global fame: The reality of intense fan mail [00:01:42] – Deconstructing the character: When admiration turns to obsession [00:02:43] – The chilling reveal: Miscommunication and the final verse [00:03:10] – The haunting contrast of Dido’s chorus [00:03:39] – "Stan" enters the dictionary: The cultural impact and dark origins of the term [00:04:31] – Loneliness in the digital age: Predicting parasocial relationships [00:05:27] – Unpacking the story with Kim: Letters vs. the speed of DMs [00:06:47] – The "Taylor Swift" effect: Responsibility and the healthy line of fandom [00:07:50] – Music curation and knowing your history: A message for the "cusp" of Gen Z. If you have been impacted by any of the themes discussed in this episode, please contact Lifeline available 24/7 13 11 14. We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Kimberley: Instagram - h⁠ttps://www.instagram.com/kimberleyldavis/⁠ In this episode of Q'd Up, Nikki Wishart kicks off a brand-new format by diving deep into the haunting backstory of one of hip hop’s most iconic tracks: Eminem’s "Stan". Released in 2000 on The Marshall Mathers LP, the song wasn't just a chart-topper; it was a raw response to the overwhelming and often intense fan mail Eminem received as he exploded from Detroit’s underground to global superstardom. Nikki explores how the character of Stan was born from real-life letters and the blurred lines between admiration and a dangerous, entitlement-driven dependence.


Joined by Kim, the pair unpack the tragic narrative of the song - from the chilling use of Dido’s "Thank You" to the reveal that the story wasn't a metaphor, but a tragedy built on miscommunication and emotional isolation. They also tackle the modern-day relevance of "Stan" in our current era of DMs and parasocial relationships, questioning the weight of responsibility artists carry when their words become an emotional lifeline for those feeling unseen. Whether you’re a long-time fan or a Gen Z listener who only knows "Stan" as internet slang, this episode is a fascinating look at the "scary part of fame" and the enduring power of honest storytelling.


[00:00:00] – Welcome to Q’d Up: Acknowledging the Traditional Owners

[00:00:29] – Diving into the backstory of Eminem’s "Stan" [00:00:55] – From Detroit to global fame: The reality of intense fan mail

[00:01:42] – Deconstructing the character: When admiration turns to obsession

[00:02:43] – The chilling reveal: Miscommunication and the final verse

[00:03:10] – The haunting contrast of Dido’s chorus [00:03:39] – "Stan" enters the dictionary: The cultural impact and dark origins of the term

[00:04:31] – Loneliness in the digital age: Predicting parasocial relationships

[00:05:27] – Unpacking the story with Kim: Letters vs. the speed of DMs

[00:06:47] – The "Taylor Swift" effect: Responsibility and the healthy line of fandom

[00:07:50] – Music curation and knowing your history: A message for the "cusp" of Gen Z.


If you have been impacted by any of the themes discussed in this episode, please contact Lifeline available 24/7 13 11 14.


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us

Instagram - @qdupbyqsic

LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠

YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠


Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠

Kimberley: Instagram - h⁠ttps://www.instagram.com/kimberleyldavis/⁠

]]> 600 Jena Marino – The Power of Community: Building a One-Stop Shop for Melbourne Songwriters In this episode of Q’d Up, host Nikki Wishart is joined by Jena Marino, the founder of the Real Songwriters of Melbourne (RSOM). From starting a blog as a 19-year-old journalism student to building one of Melbourne’s most vital music communities, Jena has spent over a decade lifting the veil on the industry for emerging artists. She shares how she has built a platform of showcases, networking nights, and the Release Academy, helping artists navigate the often confusing "business" side of music. Jena reflects on the challenges of being a young woman starting out in a foreign industry landscape and the pivotal moment in 2020 when the community truly found its voice through digital connection. Whether it’s discussing the "good karma" of supporting local gigs or the success stories of artists like Mr. Coe and Moss Rose, Jena’s passion for creating a sustainable, inclusive space for creatives shines through. This episode is a must-listen for any songwriter looking to find their tribe, upskill their career, and turn their passion into a business. [00:00:21] – Introduction and Acknowledgement of Country [00:01:03] – Jena’s background: From 80s rock bands to journalism [00:03:54] – The birth of the Real Songwriters of Melbourne blog [00:05:58] – Moving from online to in-person: The first showcases and networking events [ 00:07:21] – The 2020 shift: How the pandemic solidified the RSOM community [00:10:21] – Overcoming industry "knockbacks" and the challenges for young women in music [00:12:39] – Treating your art like a business: The Release Academy and marketing [00:14:45] – Why RSOM open mics are different: Support over silence [00:16:42] – Artist success stories: Mr. Coe and the power of networking [00:19:17] – How social media has changed the "breakout" journey for songwriters [00:23:03] – Practical advice for finding your community and local music hubs We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Learn more about Real Songwriters of Melbourne: https://rsom.au/ https://www.instagram.com/rsomelbourne Mon, 16 Mar 2026 17:00:00 -0000 full Nikki Wishart In this episode of Q’d Up, host Nikki Wishart is joined by Jena Marino, the founder of the Real Songwriters of Melbourne (RSOM). From starting a blog as a 19-year-old journalism student to building one of Melbourne’s most vital music communities, Jena has spent over a decade lifting the veil on the industry for emerging artists. She shares how she has built a platform of showcases, networking nights, and the Release Academy, helping artists navigate the often confusing "business" side of music. Jena reflects on the challenges of being a young woman starting out in a foreign industry landscape and the pivotal moment in 2020 when the community truly found its voice through digital connection. Whether it’s discussing the "good karma" of supporting local gigs or the success stories of artists like Mr. Coe and Moss Rose, Jena’s passion for creating a sustainable, inclusive space for creatives shines through. This episode is a must-listen for any songwriter looking to find their tribe, upskill their career, and turn their passion into a business. [00:00:21] – Introduction and Acknowledgement of Country [00:01:03] – Jena’s background: From 80s rock bands to journalism [00:03:54] – The birth of the Real Songwriters of Melbourne blog [00:05:58] – Moving from online to in-person: The first showcases and networking events [ 00:07:21] – The 2020 shift: How the pandemic solidified the RSOM community [00:10:21] – Overcoming industry "knockbacks" and the challenges for young women in music [00:12:39] – Treating your art like a business: The Release Academy and marketing [00:14:45] – Why RSOM open mics are different: Support over silence [00:16:42] – Artist success stories: Mr. Coe and the power of networking [00:19:17] – How social media has changed the "breakout" journey for songwriters [00:23:03] – Practical advice for finding your community and local music hubs We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠ YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠ Nikki: Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠ Learn more about Real Songwriters of Melbourne: https://rsom.au/ https://www.instagram.com/rsomelbourne In this episode of Q’d Up, host Nikki Wishart is joined by Jena Marino, the founder of the Real Songwriters of Melbourne (RSOM). From starting a blog as a 19-year-old journalism student to building one of Melbourne’s most vital music communities, Jena has spent over a decade lifting the veil on the industry for emerging artists. She shares how she has built a platform of showcases, networking nights, and the Release Academy, helping artists navigate the often confusing "business" side of music.


Jena reflects on the challenges of being a young woman starting out in a foreign industry landscape and the pivotal moment in 2020 when the community truly found its voice through digital connection. Whether it’s discussing the "good karma" of supporting local gigs or the success stories of artists like Mr. Coe and Moss Rose, Jena’s passion for creating a sustainable, inclusive space for creatives shines through. This episode is a must-listen for any songwriter looking to find their tribe, upskill their career, and turn their passion into a business.


[00:00:21] – Introduction and Acknowledgement of Country

[00:01:03] – Jena’s background: From 80s rock bands to journalism

[00:03:54] – The birth of the Real Songwriters of Melbourne blog

[00:05:58] – Moving from online to in-person: The first showcases and networking events [

00:07:21] – The 2020 shift: How the pandemic solidified the RSOM community

[00:10:21] – Overcoming industry "knockbacks" and the challenges for young women in music

[00:12:39] – Treating your art like a business: The Release Academy and marketing

[00:14:45] – Why RSOM open mics are different: Support over silence

[00:16:42] – Artist success stories: Mr. Coe and the power of networking

[00:19:17] – How social media has changed the "breakout" journey for songwriters

[00:23:03] – Practical advice for finding your community and local music hubs


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us

Instagram - @qdupbyqsic

LinkedIn - ⁠https://www.linkedin.com/company/qsic⁠

YouTube - ⁠https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r⁠


Nikki:

Instagram - ⁠https://www.instagram.com/nikki_wishart/⁠


Learn more about Real Songwriters of Melbourne:

https://rsom.au/

https://www.instagram.com/rsomelbourne

]]> 2117 Unpacking the Super Bowl Halftime Show: Bad Bunny, Cultural Moments and Ad Clout In this episode of Q'd Up, we’re hitting up the latest in culture to unpack 2026's Super Bowl halftime performance that had the internet exploding. From the iconic "grass people" and sugar cane fields to the deeper political statements woven throughout the set, we dive into how Bad Bunny turned a 13-minute show into a powerful cultural moment for the Latin community. We chat about those Lady Gaga "Guadalupe" memes, why Ricky Martin still reigns supreme, and the universal power of music that hits you right in the feels, even if you don’t speak the language. Beyond the music, we talk shop on the high-stakes world of Super Bowl advertising. We break down our favourite clips - from Pepsi taking a cheeky dig at Coca Cola to Chris Hemsworth’s Alexa takeover fears and question whether spending millions on production is actually worth the ROI or just a massive play for prestige and clout. Plus, we throw our hats into the ring with some bold predictions for future headliners, from Post Malone’s country-crossover potential to the likelihood of T-Swift eventually taking the stage. [00:00:41] – First impressions: Is Bad Bunny the biggest artist on the planet? [00:01:45] – Comparing the greats: Usher, Kendrick, and the evolution of the halftime show [00:03:41] – Cultural nods: Lady Gaga, Ricky Martin, and the salsa rendition we didn't know we needed [00:07:40] – The language of music: Connecting with audiences beyond English [00:13:30] – The most powerful message: Choosing unity and love over hate – A Super Bowl wedding? The wild story behind the on-stage nuptials [00:17:10] – Advertising deep dive: Pepsi vs. Coke and the battle for the fridge [00:18:45] – Celeb cameos: Chris Hemsworth, Pringles, and the $16 million production tag [00:23:40] – Future predictions: Will Taylor Swift ever say yes to Jay-Z? [00:25:52] – Could Post Malone bridge the R&B and Country gap for the NFL? We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Mon, 02 Mar 2026 17:00:00 -0000 full Nikki Wishart In this episode of Q'd Up, we’re hitting up the latest in culture to unpack 2026's Super Bowl halftime performance that had the internet exploding. From the iconic "grass people" and sugar cane fields to the deeper political statements woven throughout the set, we dive into how Bad Bunny turned a 13-minute show into a powerful cultural moment for the Latin community. We chat about those Lady Gaga "Guadalupe" memes, why Ricky Martin still reigns supreme, and the universal power of music that hits you right in the feels, even if you don’t speak the language. Beyond the music, we talk shop on the high-stakes world of Super Bowl advertising. We break down our favourite clips - from Pepsi taking a cheeky dig at Coca Cola to Chris Hemsworth’s Alexa takeover fears and question whether spending millions on production is actually worth the ROI or just a massive play for prestige and clout. Plus, we throw our hats into the ring with some bold predictions for future headliners, from Post Malone’s country-crossover potential to the likelihood of T-Swift eventually taking the stage. [00:00:41] – First impressions: Is Bad Bunny the biggest artist on the planet? [00:01:45] – Comparing the greats: Usher, Kendrick, and the evolution of the halftime show [00:03:41] – Cultural nods: Lady Gaga, Ricky Martin, and the salsa rendition we didn't know we needed [00:07:40] – The language of music: Connecting with audiences beyond English [00:13:30] – The most powerful message: Choosing unity and love over hate – A Super Bowl wedding? The wild story behind the on-stage nuptials [00:17:10] – Advertising deep dive: Pepsi vs. Coke and the battle for the fridge [00:18:45] – Celeb cameos: Chris Hemsworth, Pringles, and the $16 million production tag [00:23:40] – Future predictions: Will Taylor Swift ever say yes to Jay-Z? [00:25:52] – Could Post Malone bridge the R&B and Country gap for the NFL? We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ In this episode of Q'd Up, we’re hitting up the latest in culture to unpack 2026's Super Bowl halftime performance that had the internet exploding. From the iconic "grass people" and sugar cane fields to the deeper political statements woven throughout the set, we dive into how Bad Bunny turned a 13-minute show into a powerful cultural moment for the Latin community. We chat about those Lady Gaga "Guadalupe" memes, why Ricky Martin still reigns supreme, and the universal power of music that hits you right in the feels, even if you don’t speak the language.


Beyond the music, we talk shop on the high-stakes world of Super Bowl advertising. We break down our favourite clips - from Pepsi taking a cheeky dig at Coca Cola to Chris Hemsworth’s Alexa takeover fears and question whether spending millions on production is actually worth the ROI or just a massive play for prestige and clout. Plus, we throw our hats into the ring with some bold predictions for future headliners, from Post Malone’s country-crossover potential to the likelihood of T-Swift eventually taking the stage.


[00:00:41] – First impressions: Is Bad Bunny the biggest artist on the planet?

[00:01:45] – Comparing the greats: Usher, Kendrick, and the evolution of the halftime show

[00:03:41] – Cultural nods: Lady Gaga, Ricky Martin, and the salsa rendition we didn't know we needed

[00:07:40] – The language of music: Connecting with audiences beyond English

[00:13:30] – The most powerful message: Choosing unity and love over hate – A Super Bowl wedding? The wild story behind the on-stage nuptials

[00:17:10] – Advertising deep dive: Pepsi vs. Coke and the battle for the fridge

[00:18:45] – Celeb cameos: Chris Hemsworth, Pringles, and the $16 million production tag

[00:23:40] – Future predictions: Will Taylor Swift ever say yes to Jay-Z?

[00:25:52] – Could Post Malone bridge the R&B and Country gap for the NFL?


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us

Instagram - @qdupbyqsic

LinkedIn - https://www.linkedin.com/company/qsic

YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r


Follow Nikki:

Instagram - https://www.instagram.com/nikki_wishart/

]]> 1846 Stuart Willett – From Geelong Pubs to Nashville Stadiums: Engineering Sound for Global Stars In this episode of Q’d Up, host Nikki Wishart sits down with live sound engineer Stuart Willett, who is currently making waves in the Nashville music scene. Stuart shares his journey from a high school technical production class in Australia to mixing sound for major artists like Alana Springsteen on massive US stadium tours supporting Keith Urban. Stuart opens up about the reality of life behind the scenes, detailing the meticulous preparation required for live shows—from managing complex input lists to the high-pressure environment of loading onto a stage with multiple opening acts. He reflects on the "vibe check" nature of the industry, explaining why interpersonal skills and being a "good hang" are often just as important as technical expertise when living on a tour bus 24/7. From the technical hurdles of American power connectors to the wholesome tradition of watching Bluey as a "tour mascot" to wind down after a show, Stuart provides a candid and witty look at the highs and lows of an international career in audio. The episode concludes with a rapid-fire round covering The Wiggles, the influence of country-pop, and the "tour rules" of the road. [00:01:20] – Getting started: High school technical production and the first gig in Geelong [00:03:10] – The life of a sound engineer: Emails, input lists, and the "exciting" 10% of the job [00:04:46] – Tour bus vs. Van life: The "no pooping" rule and the convenience of waking up at the next venue [00:06:18] – Moving to Nashville: Being "coerced" by Seaforth and the leap of faith [00:08:46] – Adjusting to the US: Different power gear and finding a "Nashville bestie" [00:10:35] – The "Pinch-me" moment: Working US stadiums and crying during a Morgan Wallen show [00:13:56] – Job interviews in the music industry: Coffee, vibe checks, and interpersonal skills [00:17:48] – The grind of the road: Nine-hour drives, missed soundchecks, and trusting the system We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Stuart: Instagram - https://www.instagram.com/stuartwillett Mon, 16 Feb 2026 22:18:00 -0000 full Nikki Wishart In this episode of Q’d Up, host Nikki Wishart sits down with live sound engineer Stuart Willett, who is currently making waves in the Nashville music scene. Stuart shares his journey from a high school technical production class in Australia to mixing sound for major artists like Alana Springsteen on massive US stadium tours supporting Keith Urban. Stuart opens up about the reality of life behind the scenes, detailing the meticulous preparation required for live shows—from managing complex input lists to the high-pressure environment of loading onto a stage with multiple opening acts. He reflects on the "vibe check" nature of the industry, explaining why interpersonal skills and being a "good hang" are often just as important as technical expertise when living on a tour bus 24/7. From the technical hurdles of American power connectors to the wholesome tradition of watching Bluey as a "tour mascot" to wind down after a show, Stuart provides a candid and witty look at the highs and lows of an international career in audio. The episode concludes with a rapid-fire round covering The Wiggles, the influence of country-pop, and the "tour rules" of the road. [00:01:20] – Getting started: High school technical production and the first gig in Geelong [00:03:10] – The life of a sound engineer: Emails, input lists, and the "exciting" 10% of the job [00:04:46] – Tour bus vs. Van life: The "no pooping" rule and the convenience of waking up at the next venue [00:06:18] – Moving to Nashville: Being "coerced" by Seaforth and the leap of faith [00:08:46] – Adjusting to the US: Different power gear and finding a "Nashville bestie" [00:10:35] – The "Pinch-me" moment: Working US stadiums and crying during a Morgan Wallen show [00:13:56] – Job interviews in the music industry: Coffee, vibe checks, and interpersonal skills [00:17:48] – The grind of the road: Nine-hour drives, missed soundchecks, and trusting the system We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Stuart: Instagram - https://www.instagram.com/stuartwillett In this episode of Q’d Up, host Nikki Wishart sits down with live sound engineer Stuart Willett, who is currently making waves in the Nashville music scene. Stuart shares his journey from a high school technical production class in Australia to mixing sound for major artists like Alana Springsteen on massive US stadium tours supporting Keith Urban.


Stuart opens up about the reality of life behind the scenes, detailing the meticulous preparation required for live shows—from managing complex input lists to the high-pressure environment of loading onto a stage with multiple opening acts. He reflects on the "vibe check" nature of the industry, explaining why interpersonal skills and being a "good hang" are often just as important as technical expertise when living on a tour bus 24/7.


From the technical hurdles of American power connectors to the wholesome tradition of watching Bluey as a "tour mascot" to wind down after a show, Stuart provides a candid and witty look at the highs and lows of an international career in audio.


The episode concludes with a rapid-fire round covering The Wiggles, the influence of country-pop, and the "tour rules" of the road.


[00:01:20] – Getting started: High school technical production and the first gig in Geelong

[00:03:10] – The life of a sound engineer: Emails, input lists, and the "exciting" 10% of the job

[00:04:46] – Tour bus vs. Van life: The "no pooping" rule and the convenience of waking up at the next venue

[00:06:18] – Moving to Nashville: Being "coerced" by Seaforth and the leap of faith

[00:08:46] – Adjusting to the US: Different power gear and finding a "Nashville bestie"

[00:10:35] – The "Pinch-me" moment: Working US stadiums and crying during a Morgan Wallen show

[00:13:56] – Job interviews in the music industry: Coffee, vibe checks, and interpersonal skills

[00:17:48] – The grind of the road: Nine-hour drives, missed soundchecks, and trusting the system


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us

Instagram - @qdupbyqsic

LinkedIn - https://www.linkedin.com/company/qsic

YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r


Nikki: Instagram - https://www.instagram.com/nikki_wishart/


Stuart: Instagram - https://www.instagram.com/stuartwillett

]]> 2298 Cancel Culture - Why everyone hates (but secretly loves) Nickelback In this episode of Q’d Up, Nikki is joined by Kim for a candid and often humorous deep dive into cancel culture in music. From serious industry power imbalances to internet pile-ons and guilty pleasures, they unpack why some artists are “cancelled” while others continue to chart, and why fans often stick around even when the internet tells them not to. The conversation explores where accountability really sits, whether social media has blurred the line between consequence and bandwagon behaviour, and if it’s actually possible to separate the art from the artist. Nikki and Kim debate nostalgia, emotional attachment, moral boundaries and why artists are often held to different standards than people in our real lives. They also tackle the lighter side of cancellation, including Nickelback’s cultural reputation, guilty pleasure listening, resurfaced tweets, viral apology culture and TikTok’s role in amplifying outrage. With differing perspectives and plenty of honesty, this episode doesn’t aim to land on a neat answer, just a more thoughtful conversation. [00:00] Acknowledgement & episode intro [01:04] What is cancel culture really? [03:09] Legitimate vs bandwagon cancellations [04:30] Why fans stay loyal [06:39] Nostalgia, memory & music [07:15] Nickelback & cultural mockery [10:37] Accountability & apology culture [14:10] Judging past art through today’s lens [16:12] Cancel culture in playlists & retail [18:44] TikTok, Twitter & online pile-ons [21:56] Can you separate art from the artist? [25:25] Ridiculous cancellations [27:17] Social media’s biggest culprit [27:56] Favourite Nickelback songs & wrap-up Heavy Metal Musical Covers - https://www.tiktok.com/@mattisunwell?lang=en We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Kimberley: Instagram - https://www.instagram.com/kimberleyldavis/ Mon, 02 Feb 2026 23:32:00 -0000 full Nikki Wishart In this episode of Q’d Up, Nikki is joined by Kim for a candid and often humorous deep dive into cancel culture in music. From serious industry power imbalances to internet pile-ons and guilty pleasures, they unpack why some artists are “cancelled” while others continue to chart, and why fans often stick around even when the internet tells them not to. The conversation explores where accountability really sits, whether social media has blurred the line between consequence and bandwagon behaviour, and if it’s actually possible to separate the art from the artist. Nikki and Kim debate nostalgia, emotional attachment, moral boundaries and why artists are often held to different standards than people in our real lives. They also tackle the lighter side of cancellation, including Nickelback’s cultural reputation, guilty pleasure listening, resurfaced tweets, viral apology culture and TikTok’s role in amplifying outrage. With differing perspectives and plenty of honesty, this episode doesn’t aim to land on a neat answer, just a more thoughtful conversation. [00:00] Acknowledgement & episode intro [01:04] What is cancel culture really? [03:09] Legitimate vs bandwagon cancellations [04:30] Why fans stay loyal [06:39] Nostalgia, memory & music [07:15] Nickelback & cultural mockery [10:37] Accountability & apology culture [14:10] Judging past art through today’s lens [16:12] Cancel culture in playlists & retail [18:44] TikTok, Twitter & online pile-ons [21:56] Can you separate art from the artist? [25:25] Ridiculous cancellations [27:17] Social media’s biggest culprit [27:56] Favourite Nickelback songs & wrap-up Heavy Metal Musical Covers - https://www.tiktok.com/@mattisunwell?lang=en We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Kimberley: Instagram - https://www.instagram.com/kimberleyldavis/ In this episode of Q’d Up, Nikki is joined by Kim for a candid and often humorous deep dive into cancel culture in music. From serious industry power imbalances to internet pile-ons and guilty pleasures, they unpack why some artists are “cancelled” while others continue to chart, and why fans often stick around even when the internet tells them not to.


The conversation explores where accountability really sits, whether social media has blurred the line between consequence and bandwagon behaviour, and if it’s actually possible to separate the art from the artist. Nikki and Kim debate nostalgia, emotional attachment, moral boundaries and why artists are often held to different standards than people in our real lives.


They also tackle the lighter side of cancellation, including Nickelback’s cultural reputation, guilty pleasure listening, resurfaced tweets, viral apology culture and TikTok’s role in amplifying outrage. With differing perspectives and plenty of honesty, this episode doesn’t aim to land on a neat answer, just a more thoughtful conversation.


[00:00] Acknowledgement & episode intro

[01:04] What is cancel culture really?

[03:09] Legitimate vs bandwagon cancellations

[04:30] Why fans stay loyal

[06:39] Nostalgia, memory & music

[07:15] Nickelback & cultural mockery

[10:37] Accountability & apology culture

[14:10] Judging past art through today’s lens

[16:12] Cancel culture in playlists & retail

[18:44] TikTok, Twitter & online pile-ons

[21:56] Can you separate art from the artist?

[25:25] Ridiculous cancellations

[27:17] Social media’s biggest culprit

[27:56] Favourite Nickelback songs & wrap-up


Heavy Metal Musical Covers -

https://www.tiktok.com/@mattisunwell?lang=en


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us

Instagram - @qdupbyqsic

LinkedIn - https://www.linkedin.com/company/qsic

YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r


Nikki: Instagram - https://www.instagram.com/nikki_wishart/

Kimberley: Instagram - https://www.instagram.com/kimberleyldavis/

]]> 1925 Todd Watson - From Headphones to Head Office In this episode of Q'd Up, Nikki sits down with Todd Watson, Head of Creative Services at QSIC, to unpack his journey from music-obsessed kid and audio engineering student to DJ, producer and now creative leader shaping music programs for global brands. Todd shares how growing up surrounded by vinyl, playing in bands and recording his first track as a teenager set him on a lifelong path in music. Todd reflects on his time as a DJ and producer, from underground releases and ARIA chart success to surreal moments hosting and learning from global icons like Daft Punk, Carl Cox and Swedish House Mafia. He opens up about knowing when it was time to step away from the DJ circuit, and how skills like structure, curation and reading a room now underpin his work in large-scale music programming. The conversation explores what music curation really means, the intersection of music, marketing and brand experience, and why in-store music should never be treated as “background”. Todd also shares a standout QSIC project, the Betty’s Burgers x Ocean Alley campaign, and his ambition to help break Australian artists in the US through retail discovery moments. [00:00] Acknowledgement & introduction [01:09] Todd’s role at QSIC & early days [02:44] Early music influences & family support [06:38] From producer to DJ [08:26] Touring stories & industry access [12:58] Chart success & remix work [14:26] Hanging up the DJ boots [15:19] Skills DJs bring into business [16:43] How DJ culture has changed [20:41] Career highlights at QSIC [22:30] What music curation really means [25:08] Building playlists & creative process [28:39] Big ambitions for Aussie artists [31:43] Quickfire round We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Mon, 19 Jan 2026 17:00:00 -0000 full Nikki Wishart In this episode of Q'd Up, Nikki sits down with Todd Watson, Head of Creative Services at QSIC, to unpack his journey from music-obsessed kid and audio engineering student to DJ, producer and now creative leader shaping music programs for global brands. Todd shares how growing up surrounded by vinyl, playing in bands and recording his first track as a teenager set him on a lifelong path in music. Todd reflects on his time as a DJ and producer, from underground releases and ARIA chart success to surreal moments hosting and learning from global icons like Daft Punk, Carl Cox and Swedish House Mafia. He opens up about knowing when it was time to step away from the DJ circuit, and how skills like structure, curation and reading a room now underpin his work in large-scale music programming. The conversation explores what music curation really means, the intersection of music, marketing and brand experience, and why in-store music should never be treated as “background”. Todd also shares a standout QSIC project, the Betty’s Burgers x Ocean Alley campaign, and his ambition to help break Australian artists in the US through retail discovery moments. [00:00] Acknowledgement & introduction [01:09] Todd’s role at QSIC & early days [02:44] Early music influences & family support [06:38] From producer to DJ [08:26] Touring stories & industry access [12:58] Chart success & remix work [14:26] Hanging up the DJ boots [15:19] Skills DJs bring into business [16:43] How DJ culture has changed [20:41] Career highlights at QSIC [22:30] What music curation really means [25:08] Building playlists & creative process [28:39] Big ambitions for Aussie artists [31:43] Quickfire round We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ In this episode of Q'd Up, Nikki sits down with Todd Watson, Head of Creative Services at QSIC, to unpack his journey from music-obsessed kid and audio engineering student to DJ, producer and now creative leader shaping music programs for global brands. Todd shares how growing up surrounded by vinyl, playing in bands and recording his first track as a teenager set him on a lifelong path in music.


Todd reflects on his time as a DJ and producer, from underground releases and ARIA chart success to surreal moments hosting and learning from global icons like Daft Punk, Carl Cox and Swedish House Mafia. He opens up about knowing when it was time to step away from the DJ circuit, and how skills like structure, curation and reading a room now underpin his work in large-scale music programming.


The conversation explores what music curation really means, the intersection of music, marketing and brand experience, and why in-store music should never be treated as “background”. Todd also shares a standout QSIC project, the Betty’s Burgers x Ocean Alley campaign, and his ambition to help break Australian artists in the US through retail discovery moments.


[00:00] Acknowledgement & introduction

[01:09] Todd’s role at QSIC & early days

[02:44] Early music influences & family support

[06:38] From producer to DJ

[08:26] Touring stories & industry access

[12:58] Chart success & remix work

[14:26] Hanging up the DJ boots

[15:19] Skills DJs bring into business

[16:43] How DJ culture has changed

[20:41] Career highlights at QSIC

[22:30] What music curation really means

[25:08] Building playlists & creative process

[28:39] Big ambitions for Aussie artists

[31:43] Quickfire round


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us

Instagram - @qdupbyqsic

LinkedIn - https://www.linkedin.com/company/qsic

YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r


Follow Nikki:

Instagram - https://www.instagram.com/nikki_wishart/

]]> 2165 Lucinda Goodwin – From Local Pubs to Arena Pits: Capturing the Heart of Live Music In this episode of Q'd Up, host Nikki Wishart sits down with Melbourne music photographer Lucinda Goodwin, who has spent over a decade capturing the energy and emotion of artists on stages big and small. From Geelong pub gigs to photographing icons like Elton John, Ed Sheeran, Foo Fighters, Paul Kelly, Jimmy Barnes and Kasey Chambers, Lucinda shares how a Falls Festival ticket, a student camera and sheer determination sparked a full-time career. She talks about reading artists’ mannerisms “like a little bit psychic”, making tiny rooms feel like stadiums, and the pinch-me moments - from rooftop beers with Molly Meldrum to seeing her photo blown up on Kasey Chambers’ US tour poster. Lucinda also reflects on teaching and mentoring emerging photographers, and why starting small, backing your local scene and being kind are the real keys to longevity. From DIY backyard sessions during the pandemic to navigating social-media pressure, Lucinda offers grounded advice for anyone wanting to turn their creative passion into a sustainable, joy-filled career. [00:00:00] – Introduction to Lucinda Goodwin [00:04:28] – Shooting pub gigs, building confidence & learning to “see” music [00:06:10] – Transitioning into the industry: networking, access & first big breaks [00:08:46] – Working major tours: Elton John, Ed Sheeran, Paul Kelly & more [00:10:04] – The Kasey Chambers connection & having her photo on a US tour poster [00:11:18] – Career pinch-me moments: Foo Fighters, Jimmy Barnes & Molly Meldrum rooftop beers [00:14:36] – Resilience, rejection & the determination to carve out a creative career [00:19:44] – The pressure of perfection, social media expectations & staying authentic [00:21:18] – Advice for emerging photographers: start local, be kind & show up [00:22:40] – The importance of community & supporting your local music scene [00:24:03] – Quickfire round: favourite artists, dream shoots & on-tour quirks We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Lucinda Instagram - https://www.instagram.com/lucindagoodwinphotography/ Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Mon, 05 Jan 2026 17:00:00 -0000 full Nikki Wishart In this episode of Q'd Up, host Nikki Wishart sits down with Melbourne music photographer Lucinda Goodwin, who has spent over a decade capturing the energy and emotion of artists on stages big and small. From Geelong pub gigs to photographing icons like Elton John, Ed Sheeran, Foo Fighters, Paul Kelly, Jimmy Barnes and Kasey Chambers, Lucinda shares how a Falls Festival ticket, a student camera and sheer determination sparked a full-time career. She talks about reading artists’ mannerisms “like a little bit psychic”, making tiny rooms feel like stadiums, and the pinch-me moments - from rooftop beers with Molly Meldrum to seeing her photo blown up on Kasey Chambers’ US tour poster. Lucinda also reflects on teaching and mentoring emerging photographers, and why starting small, backing your local scene and being kind are the real keys to longevity. From DIY backyard sessions during the pandemic to navigating social-media pressure, Lucinda offers grounded advice for anyone wanting to turn their creative passion into a sustainable, joy-filled career. [00:00:00] – Introduction to Lucinda Goodwin [00:04:28] – Shooting pub gigs, building confidence & learning to “see” music [00:06:10] – Transitioning into the industry: networking, access & first big breaks [00:08:46] – Working major tours: Elton John, Ed Sheeran, Paul Kelly & more [00:10:04] – The Kasey Chambers connection & having her photo on a US tour poster [00:11:18] – Career pinch-me moments: Foo Fighters, Jimmy Barnes & Molly Meldrum rooftop beers [00:14:36] – Resilience, rejection & the determination to carve out a creative career [00:19:44] – The pressure of perfection, social media expectations & staying authentic [00:21:18] – Advice for emerging photographers: start local, be kind & show up [00:22:40] – The importance of community & supporting your local music scene [00:24:03] – Quickfire round: favourite artists, dream shoots & on-tour quirks We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Lucinda Instagram - https://www.instagram.com/lucindagoodwinphotography/ Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ In this episode of Q'd Up, host Nikki Wishart sits down with Melbourne music photographer Lucinda Goodwin, who has spent over a decade capturing the energy and emotion of artists on stages big and small. From Geelong pub gigs to photographing icons like Elton John, Ed Sheeran, Foo Fighters, Paul Kelly, Jimmy Barnes and Kasey Chambers, Lucinda shares how a Falls Festival ticket, a student camera and sheer determination sparked a full-time career. She talks about reading artists’ mannerisms “like a little bit psychic”, making tiny rooms feel like stadiums, and the pinch-me moments - from rooftop beers with Molly Meldrum to seeing her photo blown up on Kasey Chambers’ US tour poster.


Lucinda also reflects on teaching and mentoring emerging photographers, and why starting small, backing your local scene and being kind are the real keys to longevity. From DIY backyard sessions during the pandemic to navigating social-media pressure, Lucinda offers grounded advice for anyone wanting to turn their creative passion into a sustainable, joy-filled career.


[00:00:00] – Introduction to Lucinda Goodwin

[00:04:28] – Shooting pub gigs, building confidence & learning to “see” music

[00:06:10] – Transitioning into the industry: networking, access & first big breaks

[00:08:46] – Working major tours: Elton John, Ed Sheeran, Paul Kelly & more

[00:10:04] – The Kasey Chambers connection & having her photo on a US tour poster

[00:11:18] – Career pinch-me moments: Foo Fighters, Jimmy Barnes & Molly Meldrum rooftop beers

[00:14:36] – Resilience, rejection & the determination to carve out a creative career

[00:19:44] – The pressure of perfection, social media expectations & staying authentic

[00:21:18] – Advice for emerging photographers: start local, be kind & show up

[00:22:40] – The importance of community & supporting your local music scene

[00:24:03] – Quickfire round: favourite artists, dream shoots & on-tour quirks


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Lucinda

Instagram - https://www.instagram.com/lucindagoodwinphotography/

Follow Us

Instagram - @qdupbyqsic

LinkedIn - https://www.linkedin.com/company/qsic

YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r


Follow Nikki:

Instagram - https://www.instagram.com/nikki_wishart/

]]> 1812 This Year in Music – K-Pop Breakouts, Latin Dominance & 2025’s Biggest Moments In this special recap episode of Q'd Up, hosts Nikki and Kim break down the biggest global music moments of 2025 from K-pop chart-toppers and Latin music domination to Taylor Swift’s record-breaking year and Oasis’ long-awaited reunion. They unpack the rise of K-Pop Demon Hunters, the fictional K-pop group that hit number one in the US, the unstoppable momentum of Bad Bunny and Karol G, and the resurgence of Latin music across charts, culture, and collaborations. The hosts also dive into Taylor Swift’s smash album, Grammy nominations, and fan theories plus the viral chaos of Coldplay-gate and the global excitement around Oasis’ reunion tour. The episode explores standout tours, unexpected viral moments, and the power of fanbases driving cultural trends. Nikki and Kim also look ahead with their predictions for 2026: who might drop albums, who could spark the next big scandal, and which artists are set to define the year ahead. [00:00:00] – Introduction & biggest moments of 2025 [00:01:40] – K-pop’s explosive year & Demon Hunters [00:05:00] – Bad Bunny, Karol G & Latin music’s global rise [00:12:00] – Taylor Swift’s record-breaking release [00:14:30] – Oasis’ reunion & Coldplay-gate [00:20:00] – Tours, concerts & viral performances [00:27:00] – Grammy wins, surprises & cultural impact [00:30:00] – Predictions for 2026 We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Mon, 15 Dec 2025 17:00:00 -0000 full Nikki Wishart In this special recap episode of Q'd Up, hosts Nikki and Kim break down the biggest global music moments of 2025 from K-pop chart-toppers and Latin music domination to Taylor Swift’s record-breaking year and Oasis’ long-awaited reunion. They unpack the rise of K-Pop Demon Hunters, the fictional K-pop group that hit number one in the US, the unstoppable momentum of Bad Bunny and Karol G, and the resurgence of Latin music across charts, culture, and collaborations. The hosts also dive into Taylor Swift’s smash album, Grammy nominations, and fan theories plus the viral chaos of Coldplay-gate and the global excitement around Oasis’ reunion tour. The episode explores standout tours, unexpected viral moments, and the power of fanbases driving cultural trends. Nikki and Kim also look ahead with their predictions for 2026: who might drop albums, who could spark the next big scandal, and which artists are set to define the year ahead. [00:00:00] – Introduction & biggest moments of 2025 [00:01:40] – K-pop’s explosive year & Demon Hunters [00:05:00] – Bad Bunny, Karol G & Latin music’s global rise [00:12:00] – Taylor Swift’s record-breaking release [00:14:30] – Oasis’ reunion & Coldplay-gate [00:20:00] – Tours, concerts & viral performances [00:27:00] – Grammy wins, surprises & cultural impact [00:30:00] – Predictions for 2026 We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ In this special recap episode of Q'd Up, hosts Nikki and Kim break down the biggest global music moments of 2025 from K-pop chart-toppers and Latin music domination to Taylor Swift’s record-breaking year and Oasis’ long-awaited reunion.


They unpack the rise of K-Pop Demon Hunters, the fictional K-pop group that hit number one in the US, the unstoppable momentum of Bad Bunny and Karol G, and the resurgence of Latin music across charts, culture, and collaborations. The hosts also dive into Taylor Swift’s smash album, Grammy nominations, and fan theories plus the viral chaos of Coldplay-gate and the global excitement around Oasis’ reunion tour.


The episode explores standout tours, unexpected viral moments, and the power of fanbases driving cultural trends. Nikki and Kim also look ahead with their predictions for 2026: who might drop albums, who could spark the next big scandal, and which artists are set to define the year ahead.


[00:00:00] – Introduction & biggest moments of 2025

[00:01:40] – K-pop’s explosive year & Demon Hunters

[00:05:00] – Bad Bunny, Karol G & Latin music’s global rise

[00:12:00] – Taylor Swift’s record-breaking release

[00:14:30] – Oasis’ reunion & Coldplay-gate

[00:20:00] – Tours, concerts & viral performances

[00:27:00] – Grammy wins, surprises & cultural impact

[00:30:00] – Predictions for 2026


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us

Instagram - @qdupbyqsic

LinkedIn - https://www.linkedin.com/company/qsic

YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r


Follow Nikki:

Instagram - https://www.instagram.com/nikki_wishart/

]]> 2003 Ash Hills – Guiding Artists Through Aria Wins, US Tours & New Eras In this episode of Q'd Up, host Nikki Wishart sits down with Ash Hills, General Manager of Unified Artist Management at Unified Music Group and a key member of the company’s leadership team. Ash shares her unexpected journey from filming artists on Melbourne trams to managing global touring acts like Teen Jesus and the Jean Teasers, Vance Joy, and Dan Sultan. Ash opens up about the early days of building Tram Sessions, the pivotal role of community in her career, and how a $5,000 Unified Grant set her on the path that led to working alongside Unified founder Jaddan Comerford. She reflects on the lessons learned managing emerging artists, the power of clear goal-setting, and why adaptability is one of the most important skills for any modern manager. Ash also dives into her work with Dan Sultan, including his recent self-titled album, finishing a two-year campaign at the Sydney Opera House, and the exciting creative direction of his upcoming release, recorded in the UK with legendary songwriter Guy Chambers. The episode wraps with a quickfire round covering first concerts, life-changing albums, pop obsessions, and a strong latte. [00:00:00] – Introduction: Meet Ash Hills [00:03:00] – From tram sessions to the music industry [00:06:00] – Discovering artist management [00:11:00] – Breakthrough goals & building long-term plans [00:14:00] – The rise of Teen Jesus and the Jean Teasers [00:17:00] – Pearl Jam tours, Arias & wild weeks [00:20:00] – Creating Glory in the bush [00:24:00] – Supporting young fans & all-ages shows [00:31:00] – Managing comparison culture in artists [00:35:00] – Dan Sultan, world-class songwriting & new music [00:41:00] – The era of pop girlies [00:44:00] – Quickfire round We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Mon, 08 Dec 2025 17:00:00 -0000 full Nikki Wishart In this episode of Q'd Up, host Nikki Wishart sits down with Ash Hills, General Manager of Unified Artist Management at Unified Music Group and a key member of the company’s leadership team. Ash shares her unexpected journey from filming artists on Melbourne trams to managing global touring acts like Teen Jesus and the Jean Teasers, Vance Joy, and Dan Sultan. Ash opens up about the early days of building Tram Sessions, the pivotal role of community in her career, and how a $5,000 Unified Grant set her on the path that led to working alongside Unified founder Jaddan Comerford. She reflects on the lessons learned managing emerging artists, the power of clear goal-setting, and why adaptability is one of the most important skills for any modern manager. Ash also dives into her work with Dan Sultan, including his recent self-titled album, finishing a two-year campaign at the Sydney Opera House, and the exciting creative direction of his upcoming release, recorded in the UK with legendary songwriter Guy Chambers. The episode wraps with a quickfire round covering first concerts, life-changing albums, pop obsessions, and a strong latte. [00:00:00] – Introduction: Meet Ash Hills [00:03:00] – From tram sessions to the music industry [00:06:00] – Discovering artist management [00:11:00] – Breakthrough goals & building long-term plans [00:14:00] – The rise of Teen Jesus and the Jean Teasers [00:17:00] – Pearl Jam tours, Arias & wild weeks [00:20:00] – Creating Glory in the bush [00:24:00] – Supporting young fans & all-ages shows [00:31:00] – Managing comparison culture in artists [00:35:00] – Dan Sultan, world-class songwriting & new music [00:41:00] – The era of pop girlies [00:44:00] – Quickfire round We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ In this episode of Q'd Up, host Nikki Wishart sits down with Ash Hills, General Manager of Unified Artist Management at Unified Music Group and a key member of the company’s leadership team. Ash shares her unexpected journey from filming artists on Melbourne trams to managing global touring acts like Teen Jesus and the Jean Teasers, Vance Joy, and Dan Sultan.


Ash opens up about the early days of building Tram Sessions, the pivotal role of community in her career, and how a $5,000 Unified Grant set her on the path that led to working alongside Unified founder Jaddan Comerford. She reflects on the lessons learned managing emerging artists, the power of clear goal-setting, and why adaptability is one of the most important skills for any modern manager.


Ash also dives into her work with Dan Sultan, including his recent self-titled album, finishing a two-year campaign at the Sydney Opera House, and the exciting creative direction of his upcoming release, recorded in the UK with legendary songwriter Guy Chambers.


The episode wraps with a quickfire round covering first concerts, life-changing albums, pop obsessions, and a strong latte.


[00:00:00] – Introduction: Meet Ash Hills

[00:03:00] – From tram sessions to the music industry

[00:06:00] – Discovering artist management

[00:11:00] – Breakthrough goals & building long-term plans

[00:14:00] – The rise of Teen Jesus and the Jean Teasers

[00:17:00] – Pearl Jam tours, Arias & wild weeks

[00:20:00] – Creating Glory in the bush

[00:24:00] – Supporting young fans & all-ages shows

[00:31:00] – Managing comparison culture in artists

[00:35:00] – Dan Sultan, world-class songwriting & new music

[00:41:00] – The era of pop girlies

[00:44:00] – Quickfire round


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us

Instagram - @qdupbyqsic

LinkedIn - https://www.linkedin.com/company/qsic

YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r


Follow Nikki:

Instagram - https://www.instagram.com/nikki_wishart/

]]> 1376 Kim and Nikki – TikTok Fame Hacks: Going Viral, Building Authenticity, and Turning Streams into Stars In this episode of Q'd Up, host Nikki Wishart sits down once again with Kimberley Davis to dive deep into the world of TikTok and its power to transform an artist’s career. From viral sounds that revive old hits to the strategy behind paid trends, they unpack how musicians can turn a scroll into a stream - and a fan into a lifelong listener. Kim and Nikki discuss standout TikTok success stories, including Ocean Alley's “Confidence”, and how platforms like TikTok and Instagram shape modern music discovery. They explore why authenticity and humour win audiences, how multi-platform storytelling builds lasting brand identity, and why in-store audio is one of the most underrated marketing channels in music. From Shazam data and retail radio to Taylor Swift’s dance trends and the ethics of AI in music, this conversation reveals how the smartest artists are blending creativity with strategy. Whether you’re planning your first release or your next viral hit, this episode will help you understand how to sustain momentum - and why “market research” sometimes looks a lot like scrolling. [00:00:00] – Introduction: Acknowledgement of Country and today’s topic: TikTok’s power in music marketing [00:02:30] – Viral sounds that changed careers: How Chanel, The Temper Trap, and Kate Bush found new life on TikTok [00:05:45] – The evolution of social discovery: From Vine and YouTube to TikTok and beyond [00:09:30] – Authenticity over trends: Building a real brand voice online [00:13:15] – Multi-platform storytelling: Coordinating TikTok, Instagram, Spotify, and in-store music We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Follow Kimberley: Instagram - https://www.instagram.com/kimberleyldavis/ Mon, 24 Nov 2025 17:00:00 -0000 full Nikki Wishart In this episode of Q'd Up, host Nikki Wishart sits down once again with Kimberley Davis to dive deep into the world of TikTok and its power to transform an artist’s career. From viral sounds that revive old hits to the strategy behind paid trends, they unpack how musicians can turn a scroll into a stream - and a fan into a lifelong listener. Kim and Nikki discuss standout TikTok success stories, including Ocean Alley's “Confidence”, and how platforms like TikTok and Instagram shape modern music discovery. They explore why authenticity and humour win audiences, how multi-platform storytelling builds lasting brand identity, and why in-store audio is one of the most underrated marketing channels in music. From Shazam data and retail radio to Taylor Swift’s dance trends and the ethics of AI in music, this conversation reveals how the smartest artists are blending creativity with strategy. Whether you’re planning your first release or your next viral hit, this episode will help you understand how to sustain momentum - and why “market research” sometimes looks a lot like scrolling. [00:00:00] – Introduction: Acknowledgement of Country and today’s topic: TikTok’s power in music marketing [00:02:30] – Viral sounds that changed careers: How Chanel, The Temper Trap, and Kate Bush found new life on TikTok [00:05:45] – The evolution of social discovery: From Vine and YouTube to TikTok and beyond [00:09:30] – Authenticity over trends: Building a real brand voice online [00:13:15] – Multi-platform storytelling: Coordinating TikTok, Instagram, Spotify, and in-store music We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Us Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Follow Kimberley: Instagram - https://www.instagram.com/kimberleyldavis/ In this episode of Q'd Up, host Nikki Wishart sits down once again with Kimberley Davis to dive deep into the world of TikTok and its power to transform an artist’s career. From viral sounds that revive old hits to the strategy behind paid trends, they unpack how musicians can turn a scroll into a stream - and a fan into a lifelong listener.


Kim and Nikki discuss standout TikTok success stories, including Ocean Alley's “Confidence”, and how platforms like TikTok and Instagram shape modern music discovery. They explore why authenticity and humour win audiences, how multi-platform storytelling builds lasting brand identity, and why in-store audio is one of the most underrated marketing channels in music.


From Shazam data and retail radio to Taylor Swift’s dance trends and the ethics of AI in music, this conversation reveals how the smartest artists are blending creativity with strategy. Whether you’re planning your first release or your next viral hit, this episode will help you understand how to sustain momentum - and why “market research” sometimes looks a lot like scrolling.


[00:00:00] – Introduction: Acknowledgement of Country and today’s topic: TikTok’s power in music marketing

[00:02:30] – Viral sounds that changed careers: How Chanel, The Temper Trap, and Kate Bush found new life on TikTok

[00:05:45] – The evolution of social discovery: From Vine and YouTube to TikTok and beyond

[00:09:30] – Authenticity over trends: Building a real brand voice online

[00:13:15] – Multi-platform storytelling: Coordinating TikTok, Instagram, Spotify, and in-store music


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Us

Instagram - @qdupbyqsic

LinkedIn - https://www.linkedin.com/company/qsic

YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r

Follow Nikki:

Instagram - https://www.instagram.com/nikki_wishart/

Follow Kimberley:

Instagram - https://www.instagram.com/kimberleyldavis/

]]> 1761 Jolie Chatfield - From Fashion to Festivals: Building a Multifaceted Career in Music In this episode of Q’d Up, host Nikki Wishart sits down with creative all-rounder Jolie Chatfield, whose career has spanned fashion, film, and the music industry. From designing costumes for Brisbane bands like The Jungle Giants and Ball Park Music to touring the U.S. with Blusher as part of Powerhouse Management, Jolie’s journey is anything but linear. She shares how a dissolved fashion job unexpectedly led her into artist management, her behind-the-scenes stories from the road, and what it’s really like to balance PR, branding, and management in Australia’s vibrant music scene. Jolie and Nikki dive into creative crossover between fashion and music, the realities of tour life, and the challenges of thriving in the algorithm-driven age of TikTok. They also discuss discovering new talent through live gigs and social media, the importance of collaboration and community, and why vulnerability and authenticity matter more than ever for emerging artists. [00:00:00] – Introduction: Nikki welcomes creative powerhouse Jolie Chatfield [00:01:00] – From fashion student to music management [00:05:00] – Touring the U.S. with Blusher [00:10:00] – Balancing PR and management at Powerhouse and Positive Feedback [00:16:00] – Creative crossover: how fashion informs music campaigns [00:21:00] – Discovering artists through gigs and the algorithm [00:27:00] – Trends in social media and artist growth [00:35:00] – Quickfire round: first concerts, favourite albums, and coffee orders We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Jolie on Instagram: @f0xy_m0r0n Follow Us: Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ Mon, 10 Nov 2025 17:00:00 -0000 full Nikki Wishart In this episode of Q’d Up, host Nikki Wishart sits down with creative all-rounder Jolie Chatfield, whose career has spanned fashion, film, and the music industry. From designing costumes for Brisbane bands like The Jungle Giants and Ball Park Music to touring the U.S. with Blusher as part of Powerhouse Management, Jolie’s journey is anything but linear. She shares how a dissolved fashion job unexpectedly led her into artist management, her behind-the-scenes stories from the road, and what it’s really like to balance PR, branding, and management in Australia’s vibrant music scene. Jolie and Nikki dive into creative crossover between fashion and music, the realities of tour life, and the challenges of thriving in the algorithm-driven age of TikTok. They also discuss discovering new talent through live gigs and social media, the importance of collaboration and community, and why vulnerability and authenticity matter more than ever for emerging artists. [00:00:00] – Introduction: Nikki welcomes creative powerhouse Jolie Chatfield [00:01:00] – From fashion student to music management [00:05:00] – Touring the U.S. with Blusher [00:10:00] – Balancing PR and management at Powerhouse and Positive Feedback [00:16:00] – Creative crossover: how fashion informs music campaigns [00:21:00] – Discovering artists through gigs and the algorithm [00:27:00] – Trends in social media and artist growth [00:35:00] – Quickfire round: first concerts, favourite albums, and coffee orders We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present. Follow Jolie on Instagram: @f0xy_m0r0n Follow Us: Instagram - @qdupbyqsic LinkedIn - https://www.linkedin.com/company/qsic YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r Follow Nikki: Instagram - https://www.instagram.com/nikki_wishart/ In this episode of Q’d Up, host Nikki Wishart sits down with creative all-rounder Jolie Chatfield, whose career has spanned fashion, film, and the music industry. From designing costumes for Brisbane bands like The Jungle Giants and Ball Park Music to touring the U.S. with Blusher as part of Powerhouse Management, Jolie’s journey is anything but linear. She shares how a dissolved fashion job unexpectedly led her into artist management, her behind-the-scenes stories from the road, and what it’s really like to balance PR, branding, and management in Australia’s vibrant music scene.


Jolie and Nikki dive into creative crossover between fashion and music, the realities of tour life, and the challenges of thriving in the algorithm-driven age of TikTok. They also discuss discovering new talent through live gigs and social media, the importance of collaboration and community, and why vulnerability and authenticity matter more than ever for emerging artists.


[00:00:00] – Introduction: Nikki welcomes creative powerhouse Jolie Chatfield

[00:01:00] – From fashion student to music management

[00:05:00] – Touring the U.S. with Blusher

[00:10:00] – Balancing PR and management at Powerhouse and Positive Feedback

[00:16:00] – Creative crossover: how fashion informs music campaigns

[00:21:00] – Discovering artists through gigs and the algorithm

[00:27:00] – Trends in social media and artist growth

[00:35:00] – Quickfire round: first concerts, favourite albums, and coffee orders


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.


Follow Jolie on Instagram: @f0xy_m0r0n


Follow Us:

Instagram - @qdupbyqsic

LinkedIn - https://www.linkedin.com/company/qsic

YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r


Follow Nikki:

Instagram - https://www.instagram.com/nikki_wishart/

]]> 2540 Nikki Wishart - From Musician to Music Curator: Blending Passion, Branding, and the Power of Sound In this first episode of Q'd Up, host Nikki Wishart sits down with co-host Kimberley Davis to introduce the podcast and share her personal journey through the music industry. Nikki reflects on her early beginnings as a singer-songwriter, her shift into social media and branding, and how she ultimately found her calling as a music curator - a role that lets her merge creative artistry with brand strategy. She discusses how music shapes customer experiences in retail, the psychology of sound, and why curation goes far beyond just creating playlists. Nikki also talks about the intersection of music, marketing, and culture, her passion for supporting Australian artists, and what Q'd Up aims to uncover about the evolving world of music and branding. We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respects to their Elders past and present. Follow Us: Instagram - @qdupbyqsic LinkedIn YouTube [00:00:00] - Introduction: Meet Hosts Nikki and Kim and the Vision Behind Q'd Up [00:00:32] - Nikki’s Story: Early Passion for Music and Finding Her Voice [00:01:36] - From Piano Lessons to Pop Dreams: The Taylor Swift Era [00:02:28] - Social Media to Soundtracks: Blending Marketing with Music [00:03:24] - Serendipity and Opportunity: How an 18th Birthday Changed Everything [00:05:48] - Championing Australian Music and Paying It Forward [00:07:06] - Day in the Life: What a Music Curator Actually Does [00:09:19] - The Power of Nostalgia: The Veronicas, Britney, and Memory in Music [00:10:14] - Music as Brand Identity: Matching Sound to Story [00:11:11] - The Psychology of Sound: Music, Mood, and Shopping Behaviour [00:13:22] - Building Loyalty Through Artist Collaboration [00:15:04] - What’s Ahead: Industry Guests, Trends, and Insights Mon, 27 Oct 2025 17:00:00 -0000 full Nikki Wishart In this first episode of Q'd Up, host Nikki Wishart sits down with co-host Kimberley Davis to introduce the podcast and share her personal journey through the music industry. Nikki reflects on her early beginnings as a singer-songwriter, her shift into social media and branding, and how she ultimately found her calling as a music curator - a role that lets her merge creative artistry with brand strategy. She discusses how music shapes customer experiences in retail, the psychology of sound, and why curation goes far beyond just creating playlists. Nikki also talks about the intersection of music, marketing, and culture, her passion for supporting Australian artists, and what Q'd Up aims to uncover about the evolving world of music and branding. We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respects to their Elders past and present. Follow Us: Instagram - @qdupbyqsic LinkedIn YouTube [00:00:00] - Introduction: Meet Hosts Nikki and Kim and the Vision Behind Q'd Up [00:00:32] - Nikki’s Story: Early Passion for Music and Finding Her Voice [00:01:36] - From Piano Lessons to Pop Dreams: The Taylor Swift Era [00:02:28] - Social Media to Soundtracks: Blending Marketing with Music [00:03:24] - Serendipity and Opportunity: How an 18th Birthday Changed Everything [00:05:48] - Championing Australian Music and Paying It Forward [00:07:06] - Day in the Life: What a Music Curator Actually Does [00:09:19] - The Power of Nostalgia: The Veronicas, Britney, and Memory in Music [00:10:14] - Music as Brand Identity: Matching Sound to Story [00:11:11] - The Psychology of Sound: Music, Mood, and Shopping Behaviour [00:13:22] - Building Loyalty Through Artist Collaboration [00:15:04] - What’s Ahead: Industry Guests, Trends, and Insights In this first episode of Q'd Up, host Nikki Wishart sits down with co-host Kimberley Davis to introduce the podcast and share her personal journey through the music industry. Nikki reflects on her early beginnings as a singer-songwriter, her shift into social media and branding, and how she ultimately found her calling as a music curator - a role that lets her merge creative artistry with brand strategy.


She discusses how music shapes customer experiences in retail, the psychology of sound, and why curation goes far beyond just creating playlists. Nikki also talks about the intersection of music, marketing, and culture, her passion for supporting Australian artists, and what Q'd Up aims to uncover about the evolving world of music and branding.


We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respects to their Elders past and present.


Follow Us:

Instagram - @qdupbyqsic

LinkedIn

YouTube


[00:00:00] - Introduction: Meet Hosts Nikki and Kim and the Vision Behind Q'd Up

[00:00:32] - Nikki’s Story: Early Passion for Music and Finding Her Voice

[00:01:36] - From Piano Lessons to Pop Dreams: The Taylor Swift Era

[00:02:28] - Social Media to Soundtracks: Blending Marketing with Music

[00:03:24] - Serendipity and Opportunity: How an 18th Birthday Changed Everything

[00:05:48] - Championing Australian Music and Paying It Forward

[00:07:06] - Day in the Life: What a Music Curator Actually Does

[00:09:19] - The Power of Nostalgia: The Veronicas, Britney, and Memory in Music

[00:10:14] - Music as Brand Identity: Matching Sound to Story

[00:11:11] - The Psychology of Sound: Music, Mood, and Shopping Behaviour

[00:13:22] - Building Loyalty Through Artist Collaboration

[00:15:04] - What’s Ahead: Industry Guests, Trends, and Insights

]]> 1027 Welcome to Q'd Up! Q’d Up is a podcast that pulls back the curtain on the music industry. Hosted by Nikki Wishart, each episode features conversations with the people shaping music today, from artists and managers to curators and creatives. The podcast explores the work happening behind the scenes and the ideas driving the industry forward. Whether listeners are in music or simply love discovering how it all comes together, Q’d Up offers an inside look at the stories, sounds, and people making it happen. Subscribe to the podcast and follow Q’d Up on social media for updates, behind-the-scenes content.  Mon, 20 Oct 2025 06:34:00 -0000 trailer Nikki Wishart Q’d Up is a podcast that pulls back the curtain on the music industry. Hosted by Nikki Wishart, each episode features conversations with the people shaping music today, from artists and managers to curators and creatives. The podcast explores the work happening behind the scenes and the ideas driving the industry forward. Whether listeners are in music or simply love discovering how it all comes together, Q’d Up offers an inside look at the stories, sounds, and people making it happen. Subscribe to the podcast and follow Q’d Up on social media for updates, behind-the-scenes content.  Q’d Up is a podcast that pulls back the curtain on the music industry. Hosted by Nikki Wishart, each episode features conversations with the people shaping music today, from artists and managers to curators and creatives. The podcast explores the work happening behind the scenes and the ideas driving the industry forward.

Whether listeners are in music or simply love discovering how it all comes together, Q’d Up offers an inside look at the stories, sounds, and people making it happen.

Subscribe to the podcast and follow Q’d Up on social media for updates, behind-the-scenes content. 

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