In this episode of our newest GTM spinoff, The Future Makers, Chris sits down with John Serri, co-founder of EyeQue. John shares the wild origin story of how a cocktail party encounter with Zenni Optical’s Tibor Laczay led to the invention of a smartphone-powered vision test. We dive deep into the messy realities of hardware go-to-market strategies, the chaotic rush of a viral Kickstarter campaign that sold over 5,000 devices, and why your company's grand mission doesn't always have to be figured out on day one.

If you are a founder, CEO, or revenue leader navigating product launches, scaling customer support, or looking to turn a business problem into a lasting legacy, this is a masterclass you can't afford to miss.

Is your revenue growing while your EBITDA stays flat? You aren't alone, and it’s likely not a top-line sales problem.

In the kickoff episode of The Future Makers series on GTM: Get The Money [LIVE], host Chris sits down with Michael Bartikoski (Founder of Summit Five S Consulting and former operations executive at Hershey, PepsiCo, and Nestle) to break down why operational chaos secretly destroys incremental margins.

In this episode, we dive into:

• How to identify and eliminate the "Innovation Drag" consuming your profits.
• Applying the 5S Lean methodology across sales, marketing, and C-suite processes.
• The critical difference between running a lifestyle business and driving true enterprise value creation.
• How to conduct a ruthless Core vs. Non-Core portfolio analysis to fix growth stalls.

Listen in to discover how to align your operational infrastructure with your Go-To-Market execution so every new dollar hits the bottom line.

#GoToMarket #BusinessGrowth #OperationalExcellence #PrivateEquity #ScaleUp #Manufacturing #LeanManufacturing #EBITDA #CEO

In this episode of GTM: Get The Money [LIVE], host Chris welcomes Christian Clark, filmmaker and founder of MPD (Movie Pictures Division), to discuss the strategic intersection of go-to-market execution and high-impact storytelling.

Together, they uncover why traditional "video brochures" fail, how internal teams misuse AI tools, and the exact conflict-resolution framework B2B leaders must use to turn authentic brand storytelling into predictable revenue. Plus, Christian breaks down what surviving a business "snake pit" has in common with Indiana Jones!

Key Topics :

• Why performance-only marketing is a trap for scaling companies

• Leveraging conflict and vulnerability to turn customers into heroes

• How AI generation changes video production and where most brands fail

• Quantifying the ROI of brand equity, morale, and talent recruitment

Allison shares the raw, honest reality of shifting co-founder roles within a married partnership, overcoming severe imposter syndrome, and executing her "Edit Your Timeline" framework to break through growth ceilings.

Tune in for an authentic conversation on building scalable operational structures, surrounding yourself with high-caliber peer networks, and stepping into the leadership required to take your business to the next level.

In this episode of GTM: Get The Money [LIVE], Chris Ryan sits down with TEDx speaker and motivational keynote presenter Erin Mark to unpack what it takes to navigate extreme, life-or-death uncertainty and stay calm under pressure.

After surviving end-stage cystic fibrosis and outliving a terminal diagnosis, Erin translates those survival lessons into an actionable execution framework for CEOs, founders, and revenue leaders.

Key Takeaways for CEOs:

• The CALM Framework: A structured 4-step methodology (Control what you can, Adapt, Lean on others, Move forward) to maintain operational velocity during chaos.

• The "L" as a GTM Dark Horse: Why leaning on peer networks like Entrepreneurs' Organization (EO) is the ultimate lever against executive burnout.

• Executive Co-Regulation: The bio-behavioral science behind how a CEO's internal state directly impacts team performance, stress levels, and decision-making clarity.

• First Thought vs. Second Thought: How to bypass emotional panic and isolate operational navigation when making high-stakes decisions.

Tune in to discover how to transform organizational volatility into clarity, alignment, and sustainable revenue growth.

Is your business growing, or are you just working longer hours to keep up with the noise? In this episode of GTM: Get The Money [LIVE], host Chris Ryan sits down with Warren Zeiser, Founder of We Rise Consulting, to discuss how leaders can step off the operational treadmill and scale systematically.

Warren shares his proven framework for prioritizing operational chaos without slowing down your revenue machine, why "busy" isn't a badge of honor, and how to stop accepting "B-minus" performance across your organization. Learn how to design a high-converting hiring process, align your team through structured meeting cadences, and build an impenetrable "fortress" of A-plus talent that drives predictable bottom-line growth.

In this episode of GTM: Get The Money [LIVE], host Chris Ryan connects with Coby Pachmayr, founder of IdeaSpring, to dismantle common AI myths and highlight the dangerous mistakes leaders are making right now.

Discover why AI is merely an amplifier of your existing team’s capability, how to move from "one-person/one-agent" usage to a unified organizational brain, and why building the right harness around your AI matters far more than chasing the latest LLM models.

Tune in to transform your approach to automation, eliminate shadow systems, and ensure your AI investments directly fuel GTM growth and bottom-line revenue.

We discuss his battle-tested approach to conducting intense 30-day discovery phases, rolling out strict deal registration programs to protect partners, and the tactical necessity of tiering your distributor network. Chris also reveals the vision behind G&G's goal to build lighting for space exploration and the Moon (and Mars). If you are a founder or revenue leader trying to build a scalable channel while hitting aggressive quarterly targets, this episode is your blueprint.

1. how to NOT sink your profitability and
2. how to RECLAIM your revenue.

This episode is a must for a CEO, founder or fractional leader who struggles with the culture of overdelivering and trying to "help" without getting paid.

FUN FACT: This isn't just a problem for SMBs. It can be a business killer for MM companies.

Enough doom and gloom... How can this episode help you and your company?

As leaders and founders, we are inherently wired to solve problems and serve our people. But there is a massive difference between adding value and accidentally bankrupting your vision.

In the newest episode of GTM: Get the Money® [LIVE], my guest Michael R. Nelson and I pull back the curtain on the silent killers of your profitability.

We dive deep into two radical concepts that are likely destroying your margins right now:

🆓 "Freedom Fighting": Doing unbilled work or fronting costs to help out struggling clients. You might think you are buying long-term loyalty, but in reality, you are just working for free and sinking your own profitability.

🥷 "Lingchi" (Death by a Thousand Cuts): Accommodating those tiny, 15-minute unbilled client favors. When multiplied across hundreds of clients, these small requests secretly steal dozens of hours of labor every single month.

Here is the radical truth: the average profit for businesses in the US is a razor-thin 4%. You cannot afford to operate without extreme precision. You cannot help your community or empower your team if you go out of business.

When you tune in to this conversation, you will unlock transformative strategies to rethink your operations:

• You will discover why you must meticulously track your highest cost of goods sold, which is your labor.
• You will learn how centralizing your time tracking, CRM, and project management into a single pane of glass can instantly plug the holes in your cash flow. Y
• ou will understand how to set firm limits that protect your revenue, allowing you to renegotiate scope before overages happen.

Stop settling for the status quo. It is time to measure what matters, eliminate the busy work, and reclaim your revenue.

#gtm

#fractional

#gtmpartners

#gotomarket

In this episode of GTM: Get the Money® [LIVE], host Chris Ryan tears down the traditional, siloed corporate mindset with studio producer Renee Madcharo. They dive deep into the power of the eclectic mind—explaining why blending left-brain technical analytics with right-brain creative storytelling is the ultimate secret weapon for business growth.

Settle for a "good" specialist strategy, and you miss the "best" outcomes. If you’re ready to unlock the hidden 40% left in your organization’s tank and transform your brand hub into a direct revenue driver, this conversation is your blueprint.

In this episode of GTM: Get The Money® [LIVE], we sit down with Matt Anthony, a fractional go-to-market advisor who has spent 25 years building and running marketing for venture-backed B2B startups.

We tear down the biggest trap early-stage founders fall into: relying on "founder magic." Because founders hold the product knowledge, messaging, and market context in their heads, they naturally pivot and close deals. But when you hand that chaos over to a new rep without a defined playbook, it is no surprise that 60% of first sales hires fail.

If you want to stop bottlenecking your own growth, you have to trade your ego for infrastructure.

• The Math of Scaling: Why accepting a rep who closes 60% to 70% of the deals you would have closed actually results in 160% more total revenue.

• The Go-To-Market Playbook: How to document your pricing and parameters so your sales team doesn't have to ask for permission on every deal.

• Target Audience Discipline: Why chasing five different Ideal Customer Profiles (ICPs) drains your resources, and how to rigorously test just one.

• The Power of the Fractional Executive: Why adjusting your business "in flight" with external experts is vastly superior to pausing your momentum.

Stop stalling and start scaling. Tune in to discover how to build the systems that turn your founder-led hustle into a repeatable revenue engine.

In this episode of GTM: Get The Money® [LIVE], host Chris Ryan sits down with Tom Schin from Build Better Culture to cut through the corporate HR fluff and get down to the radical truth.

The hard reality? Your culture is exactly what you tolerate. If you are harboring toxic managers or relying on an echo chamber that refuses to give you the hard news, you are actively stalling your own growth.

Here is what we unpack in this episode:

• The 40% Productivity Swing: Discover how highly engaged teams produce 20% more, while bad leadership quietly drains 20% of your team's output.

• The Hidden Revenue Leak: The absolute worst-case scenario isn't when your top talent quits; it is when they disengage, stay, and give you 80% effort while you pay 100% of their salary.

• Escaping the CEO Echo Chamber: Why every visionary founder needs a "flight crew" to hold them accountable and tell them when they are the problem.

• Spotting the Toxic Rainmaker: How to measure the "ego-meter" and identify the subtle manipulations that are destroying your team’s momentum.

(And because we don't take ourselves too seriously, we also tackle the critical debate on why you should never, ever put a cream-filled Krispy Kreme donut in the freezer).

Stop assuming your business is thriving just because it "feels" good. It is time to fix the broken oars and get your ship moving in the right direction.

Hit play, challenge your assumptions, and let's get the money.

Guest Info:

• Connect with Tom Schin on LinkedIn

• Learn more at BuildBetterCulture.com

#GTMStrategy #BusinessGrowth #LeadershipDevelopment #RevenueOperations #CultureShift

On this episode of GTM: Get The Money, I bring on HubSpot OG and tactical assassin Tara Gearhart to shatter the status quo of business growth. We dissect the two biggest threats to your pipeline: a fragmented, messy tech stack that requires ripping out every two years, and leaders who refuse to be coachable when their backs are against the wall.

Tune in to discover why radical self-awareness is the ultimate competitive advantage, and hear Tara's genius CRM workflow for automatically disqualifying prospects with massive egos.

Listen in, get your house in order, and let's solve your revenue problem for good.

Connect:

• Reach out to Tara Gearhart at T Media Consulting: tmediaconsulting.com
• Connect with Tara on LinkedIn: Tara Gearhart
• Connect with me on LinkedIn: Your Host!

In this episode of GTM: Get The Money®, Chris sits down with global dealmaker and fixer Shelli Ryan, CEO of AdHocCR.

Shelli has led over 150 growth campaigns across 69 countries, and she is here to expose the uncomfortable truth about high-growth tech companies: revenue often drops 12 months before a capital event, and drops again right after an IPO.

Why? Because leadership gets distracted, teams retreat into silos, and the core Go-To-Market engine gets completely neglected.

We dive deep into how executives can act as the "Air Traffic Controller" to fix messy tech stacks and misaligned teams. Plus, Shelli drops a massive reality check on why unregulated, "Shadow AI" is actively destroying critical thinking and acting as a literal "business ender" for companies that rely on shortcuts.

If your company is scaling fast, navigating an M&A, or prepping for liquidity, this episode is your blueprint for protecting the pipeline.

In This Episode, You Will Learn:

• The Liquidity Distraction: Why prepping for an IPO or acquisition actively sabotages your current revenue generation.

• Surviving the "Brady Bunch" M&A: How to realign duplicate teams and stop the internal turf wars after a merger.

• Why AI is a "Business Ender": How treating AI as a quick fix instead of a shared GTM capability is destroying critical thinking.

• TAM vs. TRM: The single strategy shift you can make today—stop chasing your Total Addressable Market and pivot to your Total Relevant Market.

• The 90-Day Sprint: How to diagnose your GTM gaps, align your executives, and see an actual revenue event in just three months.

Connect with Shelli Ryan:

• LinkedIn: https://www.linkedin.com/in/shelliryan/

• Ad Hoc: adhocCR.com

We need to have a radically honest conversation about the ultimate founder trap: "The Grind." We’ve been conditioned to wear exhaustion as a badge of honor, operating under the dangerous illusion that pushing through burnout is just what true leaders do. But what if your constant hustle is creating a massive, invisible blind spot that is actively sabotaging your company's growth?

In this unapologetically transformative episode of GTM: Get the Money [LIVE], I sit down with Dr. Manny Astruc, a brilliant psychiatrist specializing in executive and entrepreneur burnout. We are cutting through the noise and shattering the standard "take a vacation" advice. Burnout is not just about feeling tired; it is a profound biological hijacking of your greatest asset.

Dr. Astruc reveals the terrifying reality of what happens when we live in a constant state of firefighting: your prefrontal cortex—the strategic, analytical center of your brain literally begins to shrink, while your amygdala- the emotional, reactive center expands.

You aren't just "stressed." You are biologically offline.

Here is what we disrupt in this episode:

• The Anatomy of a Blind Spot: Why you are completely unaware that your decision-making and leadership effectiveness are tanking.

• The Hidden Revenue Killer: How procrastination, delayed crucial conversations, and impulsive hires are the direct results of decision fatigue, costing you hundreds of thousands of dollars.

• The Hardware Reset: We explore groundbreaking TMS (Transcranial Magnetic Stimulation) technology that physically recharges your strategic brain in as little as one day.

• True Mental Fitness: Beyond the "magic pill" fix, learn the four pillars of the Neuropeak Protocol—Endurance, Strength, Flexibility, and true Active Recovery (hint: scrolling and a glass of wine don't count).

Stop settling for a lesser version of yourself. Your team, your family, and your vision demand the fully optimized version of you.

Questions to ask yourself right now: What is the true financial and cultural cost of your delayed decisions? How much more dynamic could your leadership be if your brain was completely free from survival mode?

Connect with our Guest, Dr. Manny Astruc:

• LinkedIn: Manuel Astruc

• Website: Neuropeak Protocol

Hit play and let's get your strategic brain back online.

On this episode of GTM: Get The Money®, I bring on my own Sandler Coach, Cal Thomas, to completely shatter the status quo of traditional B2B sales. We dismantle the grimy "convince and close" mindset and reveal how to build a revolutionary revenue machine using the B.A.T. Success Triangle (Behaviors, Attitudes, Techniques).

Your job as a leader is NOT to convince people to buy; it is simply to help them make a decision.

Tune in to learn why rejection is a complete myth and hear Cal drop the ultimate, counterintuitive dare for struggling reps: The 20 "No" Challenge.

Listen in, have the absolute audacity to go for the "no," and let's solve your revenue problem for good.

Connect & Take Action:

• Reach out to Cal Thomas at Tailwind Sandler: cal.thomas@sandler.com

• Connect w/ Chris on LinkedIn -> /christopher-ryan-six-marketing/

Why do we automatically assume that the playbook that made one company successful will work when copied across ten more?

In the private equity world, we pull out standard scaling frameworks the moment a portfolio company hits eight million. But if every new acquisition speaks a completely different operational language, we aren’t building value. We are just multiplying the complexity.

If one team defines an ideal customer vertically and another defines them horizontally, how can we expect them to run toward the same finish line?

I sat down with @urtaza Abbas, founder of Alif GTM, on GTM: Get The Money® {LIVE] to challenge what true alignment looks like before you ever go to market.

If you are managing a portfolio or leading a B2B SaaS company through expansion, take a step back:

• Are we forcing rigid holding company frameworks onto unique businesses?

• Have we actually built a common operational language across our companies?

• Why are we waiting until post-close to plan for GTM alignment and true AI readiness?

What worked for you when you were managing one company will not serve you when you add the layer of multiple teams. Scale isn’t about doing more of the same. It’s about ensuring everyone speaks the same language before the race begins.

You’re a CEO. A Founder. A Revenue Leader. You have the vision, the strategy, and the team. But if you look at your revenue and see a jagged, unpredictable mess, you don’t have a sales problem.

You have a Translation Gap.

In this episode of GTM: Get the Money® [LIVE], I’m joined by Paul DiVincenzo to dissect why high-growth companies fail to scale even when they have "the best" people. We’re moving past the surface-level corporate fluff and getting into the radical truth of revenue architecture.

What’s inside the episode:

• The Translation Tax: Why your "clear" vision gets mangled by the time it reaches the front lines.

• The Vacation Test: A brutal diagnostic to see if your revenue engine is built on systems or just individual heroics.

• AI-Augmented Communication: How to bridge the gap between visionary CEOs and the data-hungry engineers who actually build the product.

• Intellectual Sport: Why business isn't about working harder, but about challenging every status quo assumption you hold.

If you’re tired of "re-pimping" your website and hoping for a miracle, it’s time to fix the foundation.

Listen now and learn how to close the gap between your vision and your results.

In this eye-opening episode, Kate Potvin, founder of Stragility, reveals how mastering these upstream people problems can unlock your company's true potential.

Discover how defining the right accountability structures, who owns revenue, and how teams collaborate can drastically improve your results. Kate shares practical frameworks, such as the visionary and integrator roles, and explains why leadership consistency and trust are the ultimate drivers of revenue and culture.

In Episode 10 of GTM: Get The Money® [LIVE], Chris sits down with Andy Dé, 3x CMO, fractional Go-to-Market strategist, and AI evangelist behind $1.8B in sales revenue and $7.3B in pipeline, to answer the question every leader is quietly asking: how do you turn AI into real business value, without the chaos?

Andy shares the So What Method, a five-question framework for evaluating any AI use case:

Why, Who, What, How, So What.

Start there. Everything else follows.

In this episode:

, The difference between Generative AI and Agentic AI

, Why shadow AI is already running inside your company

, How to build an AI Center of Excellence that actually works

, What it looks like to prioritize use cases by outcome, not tool

, Real savings: $215K on BDR costs, $1.6M in radiology, without cutting quality

Chapters:

00:00 Introduction to GTM and Purpose

02:53 Meet Andy Dé, AI Expert and Evangelist

04:25 Understanding AI, From Generative to Agentic

12:49 The Importance of Governance in AI

19:46 Transitioning from Shadow AI to Center of Excellence

21:43 Key Takeaways for Implementing Agentic AI

27:46 Personal Insights and Fun with AI

Follow Andy Dé: andyde.com | LinkedIn: Andy Dé

GTM: Get The Money® [LIVE], helping executives and founders solve revenue problems and make an impact doing it.

This episode is essential for entrepreneurs aiming to reduce costs from lawsuits, turnover, and toxic employees. Deb shares insights on employment practices liability insurance and managing toxic cultures, offering practical strategies to transform HR into a profit center.

Ken Kramer, a seasoned go-to-market advisor and fractional CEO, brings decades of experience helping purpose-driven companies find their voice and accelerate growth. His insights are grounded in real-world success and a passion for clarity in communication.

Tune in now to transform your positioning, cut through the noise, and start building a revenue machine that resonates with your ideal customers, because the right message is your most powerful growth tool.

In this episode of Get the Money [LIVE], Dave Borland, a four-time founder and certified EOS implementer, reveals the proven systems that turn chaos into clarity and help leaders break through those invisible ceilings.

You'll discover how leadership teams often sabotage their own growth through siloed functions, unclear revenue ownership, and ego-driven decision-making. Dave shares practical frameworks like the EOS (Entrepreneurial Operating System) that revolutionize business operations by aligning teams, clarifying roles, and creating measurable accountability. His insights challenge the myth that founders must do everything, showing how letting go and building a cohesive leadership rhythm unlocks exponential revenue.

We break down: the critical role of clarity in revenue generation, how to foster transparency without overwhelming your team, and why even the most visionary leaders need leadership reinforcement. Dave explains the significance of tools like the accountability chart, scorecards, and weekly check-ins, illustrating how they pave the way for sustainable growth, even in turnaround situations or fast-paced SMBs. Plus, he reveals why founders often resist delegation and how overcoming ego is the key to scalable success.

Why does this matter? Because stuck companies miss out on growth, profitability, and impact, while those who master leadership clarity double their revenue potential. Whether you're in a startup, mid-market, or facing a tough business reset, these strategies are your shortcut to breaking through financial ceilings and creating a team environment where everyone aligns toward shared success.

If you're ready to turn your leadership ambiguity into a competitive advantage and want real, actionable tools you can implement today, this episode is essential listening. Start thinking like a CEO who delegates, because your company’s future depends on it.

Most entrepreneurs overlook how vulnerability and community can unlock rapid growth. EO's Marissa Madding reveals how embracing these principles transforms startups into thriving companies.

Marissa, from EO Albany, shares her unconventional journey from an elite performance dancer who performed for presidents and at Super Bowls to leading entrepreneurs on a mission to foster authentic growth. She discusses how her arts background and community work have shaped her approach to scaling businesses, emphasizing the power of vulnerability and the importance of sharing real experiences.

Perfect for sales leaders, founders, and GTM teams committed to making a difference, this blueprint turns transactions into relationships and relationships into revenue.

In this episode, Abel shares his unconventional approach to mastering the art of storytelling in sales, and how sharing real personal stories creates trust and opens doors in boardrooms and buying groups. He explains why ownership of the post-sale journey, from onboarding to ongoing relationship management, leads to explosive revenue growth and long-term loyalty.