In this episode, Jakub Grajcar, Head of Marketing at Talkie.ai, shares why personality, connection, and authenticity matter more than ever in an AI-driven world. He talks about his journey from software and agency work into healthcare marketing, how Talkie.ai is helping medical practices reduce front-desk overload with AI medical receptionists, and why marketers need to balance new tools with real human communication. Jakub also discusses the growing expectation for marketers to do more with less, the importance of upskilling with AI instead of resisting it, and how podcasts and conferences can open doors in relationship-driven healthcare markets. 

Tune in and learn how to stay human, adaptable, and effective as healthcare marketing continues to evolve. 

Resources:

• Follow and connect with Jakub Grajkar on LinkedIn.

• Learn more about Talkie.ai on LinkedIn and their website.

• Listen to the Scaling Practice Management podcast here.

• Visit the Healthcare Marketing Executive website!

• Explore the Outcomes Rocket website!

In this episode, Bryan Cush, Co-Founder and President of Tidal Health Group, discusses why structured data and schema are critical in an era of chat-based search, AI agents, and more informed healthcare consumers. He shares how his personal experience managing his mother’s chronic conditions drew him into healthcare marketing. Bryan explains how his team helps provider groups organize information to improve discoverability, build trust, and drive conversions. He also explores why healthcare brands must move beyond traditional SEO and how better data structure connects marketing more directly to revenue and operational performance.

Tune in and learn how healthcare organizations can stay visible, relevant, and conversion-ready in an AI-first search environment.

Resources

• Follow and connect with Bryan Cush on LinkedIn.

• Follow Tidal Health Group on LinkedIn and explore their website here. 

In this episode, Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring, shares how her journey from higher education and financial services led her into healthcare marketing with a deeper sense of purpose. She explores Medtronic’s expanding role in digital health, including connected monitoring, remote patient platforms, and the use of clinical data to enable more personalized care and reduce strain on care teams. Grace also discusses what healthcare marketers need today: staying grounded amid uncertainty, balancing innovation with audience readiness, and using AI responsibly. She emphasizes the importance of inclusive data, practical AI applications, and close collaboration with clinicians to drive adoption.

Tune in and learn how to stay grounded, market emerging technology more effectively, and keep patients at the center of healthcare innovation.

Resources:

• Follow and connect with Grace Anderson on LinkedIn.

• Learn more about Medtronic Acute Care & Monitoring on LinkedIn and their website.

In this episode, Bruce Brandes, Board Chairman of WhaleHawk, discusses why healthcare sales teams often spend too much time pursuing deals that were never likely to close in the first place. He explains how WhaleHawk was created to help organizations better understand where to focus, when to engage, and how to earn trust through more relevant, data-informed outreach. Bruce also shares why generic large language models fall short in healthcare, how healthcare-specific market signals and company best practices can improve consistency across teams, and why the goal is not to add another tool but to simplify the workflow sales teams already use.

Tune in and learn how healthcare organizations can use AI more strategically to reduce wasted effort and improve commercialization success!

Resources:

• Connect with and follow Bruce Brandes on LinkedIn.
• Follow WhaleHawk on LinkedIn and visit their website.
  

In this episode, Colin Hung, editor-in-chief of the Swaay.Health Marketing Community, explains how the free, sponsor-supported publication shares practical stories, trends, and best practices across healthcare marketing through articles, videos, and interviews. He describes why he attends dozens of conferences and produces fast, useful recaps, ranging from clear “what mattered” summaries to opinionated “best of show” rankings. Colin highlights a growing trend of providers partnering with local, topic-specific influencers to co-create trusted, low-cost community content, and why live conversations are becoming more credible as AI-generated content saturates the market. He also argues that marketing needs a stronger executive voice by tying insights to ROI and outlines a 2–3 year planning approach grounded in experimentation, measurement, and smart trade-offs.

Tune in and learn how to build a trust-first, test-and-iterate marketing playbook that keeps pace with healthcare and AI.

Resources:

• Follow and connect with Colin Hung on LinkedIn.
• Learn more about Swaay.Health Marketing Community on LinkedIn and their website.
• Follow Healthcare IT Today on LinkedIn and explore their website.
• Visit the Healthcare Marketing Executive website.
• Explore the Outcomes Rocket website.

In this episode, Adam Robinson, Founder and CEO of RB2B, explains how person-level website visitor identification is reshaping B2B marketing, sales, and founder-led growth. He breaks down why account-level tools fail to close the loop on real revenue and how identifying individual buyers enables faster pipelines, tighter ABM, and higher conversion rates. Adam shares the playbook behind bootstrapping multiple SaaS companies to eight- and nine-figure outcomes without outside funding, emphasizing capital efficiency, speed of execution, and ruthless focus on monetization. He also dives into building in public, using LinkedIn as a growth engine, launching free products to dominate distribution, and why simplicity beats sophistication in early-stage SaaS, offering practical lessons for founders operating in a cookie-less world.

Tune in and learn how to identify real buyers, build leverage fast, and grow profitably without relying on hype or funding!

Resources:

• Follow and connect with Adam Robinson on LinkedIn.
• Learn more about Reperio Health on LinkedIn and their website.
• Follow Retention.com on LinkedIn and explore their website.
• Visit the Healthcare Marketing Executive website.
• Explore the Outcomes Rocket website.

In this episode, Zach Zobel, Senior Director at Sober Sidekick, discusses how data-driven personalization, trust-building, and rapid experimentation are transforming engagement in substance use disorder recovery. Broadcasting live from HLTH 2025, he shares how partnerships with Medicaid plans helped re-engage over one million users through nearly two million outreach efforts. Zach explains how behavioral data clustering identified eight user personas, guiding product and content decisions for those in the earliest and most vulnerable stages of sobriety. He also explores the evolving role of AI, the importance of experimentation over hype, and practical advice for marketers to leverage existing data and design experiences that respect real user behavior.

Tune in and learn how personalization, AI experimentation, and empathy-driven design are reshaping healthcare engagement!

Resources:

• Follow and connect with Zach Zobel on LinkedIn.
• Learn more about Sober Sidekick on LinkedIn and their website.
• Visit the Healthcare Marketing Executive website. 
• Explore the Outcomes Rocket website.

In this episode, Robbie Dorius, Head of Media at HLTH, talks about the dominance of AI in healthcare, stressing the need for governance and guardrails rather than just innovation. He emphasizes that healthcare media's role is to simplify complex issues, improving literacy and patient advocacy by avoiding inaccessible terminology and acronyms. Dorius explains how HLTH is adapting to a challenging media landscape by investing in channels like podcasting and an influencer program. He notes that healthcare influencers, despite general trends, are seeing increased trust, making them a key part of future communications strategies.

Tune in and learn how the industry is balancing technology, transparency, and consumer understanding!

Resources:

• Follow and connect with Robbie Dorius on LinkedIn.
• Learn more about HLTH on LinkedIn and their website.
• Sign up for ViVE 2026 here.
• Visit the Healthcare Marketing Executive website.
• Explore the Outcomes Rocket website.

In this episode, Kennan O’Connell, Senior Marketing Manager for Canary Speech, shared her unconventional journey into healthcare marketing, stressing that precision, compliance, and human-centered storytelling are more crucial than overpromising or making flashy claims. She explained that in regulated B2B environments, credibility is built by carefully choosing words, leading to the emergence of authentic, self-recorded videos over highly polished content. Kennan also addressed the persistent challenge of balancing competing stakeholder needs while maintaining a resolute focus on the tangible impact on patients and providers. Finally, she reflected on her motivation for taking a bold step into thought leadership within emerging technologies at the intersection of healthcare, mental health, and scale.

Tune in and discover how compliant, human-centered marketing can foster trust and drive meaningful impact in healthcare!

Resources:

• Follow and connect with Kennan O'Connell on LinkedIn.
• Learn more about Canary Speech on LinkedIn and their website.
• Email Kennan directly here.
• Visit the Healthcare Marketing Executive website.
• Explore the Outcomes Rocket website.

In this episode, Chandra Osborn, Chief Experience Officer at AdhereHealth, explores how behavioral science drives more effective healthcare marketing, product design, and engagement strategies. She explains why being “uncomfortably specific” about desired behaviors leads to better outcomes and why empathy must come first, with data used to refine human insight. Chandra discusses the growing importance of trust, personalization, and understanding human journeys for patients, providers, partners, and employees alike. She also reflects on the evolving role of AI, emphasizing that meaningful engagement happens when technology is paired with behavioral insight and genuine human connection.

Tune in and discover how behavioral science, empathy, and AI work together to create healthcare experiences that people actually trust!

Resources:

• Follow and connect with Chandra Osborn on LinkedIn.
• Learn more about AdhereHealth on LinkedIn and their website.
• Visit the Healthcare Marketing Executive website.
• Explore the Outcomes Rocket website.

In this episode, Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST, explores how AI, agentic workflows, and evolving market expectations are reshaping the marketer’s role in healthcare. She notes that at HLTH 2025, AI emerged not as a passing trend but as the dominant force transforming production cycles, decision-making, and operating models. Michelle explains the rise of agentic AI and cross-functional copilots while addressing fears that AI will replace marketers, emphasizing instead that human-centered healthcare requires accuracy, nuance, and judgment that AI can only enhance. She also underscores the deep strategic rigor behind healthcare marketing and cautions against the growing flood of low-quality “AI slop” content.

Tune in and learn how AI, agentic workflows, and quality-driven marketing are redefining the future of healthcare communication.

Resources:

• Follow and connect with Michelle Park on LinkedIn.
• Learn more about UST on LinkedIn and their website.
• Visit the Healthcare Marketing Executive website. 
• Explore the Outcomes Rocket website.

In this episode, Kisme Williams, program director of the HLTH Foundation, discusses her transition into healthcare marketing, the universal power of storytelling, and why purpose-driven communication is essential for equity. She highlights the Foundation’s focus on inclusive healthcare and shares two major initiatives: Mentorship Changes Everything and All Better. Finally, Kisme also explains why 2026 will reward brands that use AI ethically and humanize digital experiences without losing empathy.

Tune in and learn how purposeful storytelling can shape a more equitable future!

Resources:

• Follow and connect with Kisme Williams on LinkedIn.
• Learn more about the HLTH Foundation on LinkedIn and their website.
• Apply for the CSweetener program here.
• Discover more about the Techquity initiative here.
• Make a donation at the HLTH Foundation here.
• Visit the Healthcare Marketing Executive website. 
• Explore the Outcomes Rocket website. 

In this episode, Kala Weeks, Vice President of Marketing and Communications at Reperio Health, shares how she’s bringing full at-home preventive diagnostics, with instant results and same-visit telehealth consultations, directly to consumers to increase access and reduce friction. Drawing on her psychology background, she adopts a “real-life first” approach to B2B health tech, blending empathy and relevance through trend-jacking, pop culture, and emotional connection, all while maintaining clinical rigor. Kala describes an AI-assisted workflow that tracks cultural moments and streamlines creative decisions, while also defending the continued power of email through strategic timing and orchestration. She concludes by emphasizing the rise of the “go-to-market engineer,” the importance of prompt craft and taste, and the need for tighter sales–marketing alignment.

Tune in and discover how empathy, taste, and technology can help healthcare marketers cut through the noise and create a lasting impact!

Resources:

• Follow and connect with Kala Weeks on LinkedIn.
• Learn more about Reperio Health on LinkedIn and their website.
• Visit the Healthcare Marketing Executive website.
• Explore the Outcomes Rocket website.

In this episode, Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring, explores how agility, storytelling, and collaboration are transforming healthcare marketing. Drawing on her journalism background, she emphasizes storytelling as the foundation of trust and credibility, which is built through blogs, newsletters, and LinkedIn engagement, long before purchase decisions are made. Lindsay shares how she adapted her ASC marketing strategy by equipping distributor partners with education and tools, showcasing the value of adaptability and partnership. She also challenges the notion that healthcare marketing must be “sterile,” urging transparency, empathy, and purpose, especially after a personal experience with Medtronic’s products deepened her understanding of patients as people first.

Tune in and learn how embracing agility, trust, and collaboration can make healthcare marketing both innovative and deeply human.

Resources:

• Follow and connect with Lindsay Alexander on LinkedIn.
• Learn more about Medtronic Acute Care & Monitoring on LinkedIn and their website.
• Visit the Healthcare Marketing Executive website.
• Explore the Outcomes Rocket website.

In this episode, Bryan Bowles, Vice President of Marketing at GHX, shares how aligning marketing with sales begins by truly understanding the seller’s perspective. Drawing from his experience in healthcare systems, analytics, and product management, he emphasizes practicality, customer voice, and authentic relationship-building as the foundation of effective marketing. Bryan discusses the strategy behind GHX’s major rebrand, designed to reflect innovation, credibility, and transformation while honoring the company’s legacy, and how marketers can simplify complex value propositions through customer stories and meaningful engagement. He also explores his KPI linking marketing engagement to pipeline creation, the collaborative power of sales-marketing alignment, and the importance of thoughtful AI adoption grounded in purpose and governance.

Tune in and learn how practical strategy, brand evolution, and disciplined innovation can fuel growth, trust, and lasting impact in healthcare marketing!
Resources:

• Follow and connect with Bryan Bowles on LinkedIn.
• Learn more about GHX on LinkedIn and their website.
• Visit the Healthcare Marketing Executive website.
• Explore the Outcomes Rocket website.

In this episode, Tiffany Burnett, Chief Marketing Officer at KLAS Research, shares how blending data with empathy can transform how healthcare organizations communicate, connect, and build trust. Drawing from her experience in both acute care and research, she explains that true marketing goes beyond storytelling, it honors the real experiences of healthcare providers and patients. Tiffany explores how viewing data through a human lens creates authenticity, while clarity, adaptability, and strong ethical guardrails sustain credibility in a fast-changing industry. Looking ahead, she highlights how AI, transparency, and trust are reshaping healthcare marketing and how lessons from her rodeo roots continue to inspire her resilience and grit.

Tune in and learn how empathy, adaptability, and purpose can redefine marketing in the age of data and digital transformation!

Resources:

• Follow and connect with Tiffany Burnett on LinkedIn.
• Learn more about KLAS Research on LinkedIn and their website.
• Visit the Healthcare Marketing Executive website.
• Explore the Outcomes Rocket website. 

In this episode, Alexis Anderson and Saul Marquez introduce the Healthcare Marketing Executive podcast, highlighting the need for a community dedicated to healthcare marketers and sharing survey insights from over 1,200 professionals on AI adoption. They discuss how marketers are using AI for content creation and data analysis, the importance of governance, and opportunities to collaborate and inspire across the industry.

Tune in to discover how healthcare marketing leaders are shaping the future and how you can join the conversation!

Resources:

• Follow and connect with Alexis Anderson on LinkedIn.
• Visit the Healthcare Marketing Executive website.
• Follow and connect with Saul Marquez on LinkedIn.
• Explore the Outcomes Rocket website.
• Check out the Outcomes Rocket survey report, AI in Marketing 2025: Widespread Adoption, Growing Concerns, and Productivity Gains, here.