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    <title>Let's talk E-commerce!</title>
    <link>https://nielseniq.com/global/en/</link>
    <language>en</language>
    <copyright>© 2023 Nielsen Consumer LLC. All Rights Reserved</copyright>
    <description>"Let's talk E-commerce" is NIQ's new podcast that gives you a Full View on omnishopping around the globe, featuring NIQ e-commerce leaders and exclusive industry guests. From the latest e-commerce trends to online events, from optimizing the digital shelf to e-commerce innovation, each episode will shed light on e-commerce hot topics for the FMCG industry.</description>
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      <title>Let's talk E-commerce!</title>
      <link>https://nielseniq.com/global/en/</link>
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    <itunes:subtitle>Giving you the Full View of omnishopping around the globe</itunes:subtitle>
    <itunes:author>NielsenIQ</itunes:author>
    <itunes:summary>"Let's talk E-commerce" is NIQ's new podcast that gives you a Full View on omnishopping around the globe, featuring NIQ e-commerce leaders and exclusive industry guests. From the latest e-commerce trends to online events, from optimizing the digital shelf to e-commerce innovation, each episode will shed light on e-commerce hot topics for the FMCG industry.</itunes:summary>
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      <![CDATA[<p>"Let's talk E-commerce" is NIQ's new podcast that gives you a Full View on omnishopping around the globe, featuring NIQ e-commerce leaders and exclusive industry guests. From the latest e-commerce trends to online events, from optimizing the digital shelf to e-commerce innovation, each episode will shed light on e-commerce hot topics for the FMCG industry.</p>]]>
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    <itunes:owner>
      <itunes:name>Ksenia Solovey</itunes:name>
      <itunes:email>ksenia.solovey@nielseniq.com</itunes:email>
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    <itunes:category text="Business">
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      <title>Episode #7 -  Personalized online experiences</title>
      <link>https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-episode-7-unraveling-the-future-of-personalized-online-experiences/</link>
      <description>In the seventh episode of the NIQ e-commerce webinar series, “Let’s Talk E-commerce!”, our expert speakers discuss the future of e-commerce and how leveraging data to provide personalized shopping experiences can lead to greater brand loyalty and increased sales. </description>
      <pubDate>Mon, 11 Sep 2023 08:28:17 -0000</pubDate>
      <itunes:title>Unraveling the future of personalized online experiences</itunes:title>
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      <itunes:season>1</itunes:season>
      <itunes:episode>7</itunes:episode>
      <itunes:author>NielsenIQ</itunes:author>
      <itunes:subtitle>Leveraging data to provide personalized shopping experiences</itunes:subtitle>
      <itunes:summary>In the seventh episode of the NIQ e-commerce webinar series, “Let’s Talk E-commerce!”, our expert speakers discuss the future of e-commerce and how leveraging data to provide personalized shopping experiences can lead to greater brand loyalty and increased sales. </itunes:summary>
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        <![CDATA[<p><strong>In the seventh episode of the NIQ e-commerce webinar series, “Let’s Talk E-commerce!”, our expert speakers discuss the future of e-commerce and how leveraging data to provide personalized shopping experiences can lead to greater brand loyalty and increased sales. </strong></p>]]>
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      <itunes:duration>1172</itunes:duration>
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      <title>Episode #6: Digital Shelf</title>
      <link>https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-episode-6-how-to-optimize-your-digital-shelf/</link>
      <description>In the sixth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts from Data Impact by NielsenIQ and NIQ Brandbank discuss the importance of digital shelf optimization, the role of search and content, as well as recommendations for winning on the digital shelf.  </description>
      <pubDate>Fri, 07 Jul 2023 07:55:00 -0000</pubDate>
      <itunes:title>How to optimize your digital shelf</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>6</itunes:episode>
      <itunes:author>NielsenIQ</itunes:author>
      <itunes:subtitle>Importance of digital shelf optimization, the role of search and content</itunes:subtitle>
      <itunes:summary>In the sixth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts from Data Impact by NielsenIQ and NIQ Brandbank discuss the importance of digital shelf optimization, the role of search and content, as well as recommendations for winning on the digital shelf.  </itunes:summary>
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        <![CDATA[<p>In the sixth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts from Data Impact by NielsenIQ and NIQ Brandbank discuss the importance of digital shelf optimization, the role of search and content, as well as recommendations for winning on the digital shelf.  </p>]]>
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      <itunes:duration>1696</itunes:duration>
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      <title>Episode #5: Sustainability in E-commerce</title>
      <description>Over the past 10 years, we have seen positive consumer sentiment toward sustainability and anticipated that purchasing preferences would drive the industry toward a green revolution. Today, consumers want “sustainability” to be the new business baseline, and the onus of responsibility is shifting from consumers to companies with new legislation and stringent regulation. Which part will e-commerce play in this transformation towards more conscious choices?  </description>
      <pubDate>Fri, 16 Jun 2023 09:09:32 -0000</pubDate>
      <itunes:title>Sustainability in E-commerce</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>5</itunes:episode>
      <itunes:author>NielsenIQ</itunes:author>
      <itunes:subtitle>topic of sustainability and role of e-commerce as the driver of the shift to more conscious choice among consumers</itunes:subtitle>
      <itunes:summary>Over the past 10 years, we have seen positive consumer sentiment toward sustainability and anticipated that purchasing preferences would drive the industry toward a green revolution. Today, consumers want “sustainability” to be the new business baseline, and the onus of responsibility is shifting from consumers to companies with new legislation and stringent regulation. Which part will e-commerce play in this transformation towards more conscious choices?  </itunes:summary>
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        <![CDATA[<p>Over the past 10 years, we have seen positive consumer sentiment toward sustainability and anticipated that purchasing preferences would drive the industry toward a green revolution. Today, consumers want “sustainability” to be the new business baseline, and the onus of responsibility is shifting from consumers to companies with new legislation and stringent regulation. Which part will e-commerce play in this transformation towards more conscious choices?  </p>]]>
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      <itunes:duration>1749</itunes:duration>
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      <title>Episode # 4 - Relevance of online events for FMCG  </title>
      <link>https://nielseniq.com/global/en/landing-page/lets-talk-ecommerce-podcast-series/</link>
      <description>In the fourth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts discuss the relevance of online events (BF, Prime Day, 11.11, and more) for FMCG and which strategies FMCG companies should implement to stay ahead of the competition.</description>
      <pubDate>Wed, 24 May 2023 08:41:41 -0000</pubDate>
      <itunes:title>Relevance of online events for FMCG  </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>4</itunes:episode>
      <itunes:author>NielsenIQ</itunes:author>
      <itunes:subtitle>Relevant online events across the globe, similarities and differences across regions </itunes:subtitle>
      <itunes:summary>In the fourth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts discuss the relevance of online events (BF, Prime Day, 11.11, and more) for FMCG and which strategies FMCG companies should implement to stay ahead of the competition.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In the fourth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts discuss the relevance of online events (BF, Prime Day, 11.11, and more) for FMCG and which strategies FMCG companies should implement to stay ahead of the competition.</p>]]>
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      <itunes:duration>1688</itunes:duration>
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      <title>Episode#3 - Fragmented e-commerce landscape – highlights and lookouts from different regions</title>
      <link>https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-episode-3-fragmented-e-commerce-landscape-highlights-and-lookouts-from-different-regions/</link>
      <description>In the third episode of the NIQ E-commerce series “Let’s talk E-commerce!”, our expert speakers Vaughan Ryan,,Managing Director of APAC E-commerce at NIQ and Marcelo Osanai, NIQ’s Latam e-commerce Head, discuss fragmented e-commerce landscape, market trends, and highlights from different regions as well as lookouts for manufacturers and retailers in the industry.</description>
      <pubDate>Fri, 12 May 2023 13:49:00 -0000</pubDate>
      <itunes:title>Fragmented e-commerce landscape – highlights and lookouts from different regions</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>3</itunes:episode>
      <itunes:author>NielsenIQ</itunes:author>
      <itunes:subtitle>Fragmented e-commerce landscape, market trends, and highlights from different regions</itunes:subtitle>
      <itunes:summary>In the third episode of the NIQ E-commerce series “Let’s talk E-commerce!”, our expert speakers Vaughan Ryan,,Managing Director of APAC E-commerce at NIQ and Marcelo Osanai, NIQ’s Latam e-commerce Head, discuss fragmented e-commerce landscape, market trends, and highlights from different regions as well as lookouts for manufacturers and retailers in the industry.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In the third episode of the NIQ E-commerce series “Let’s talk E-commerce!”, our expert speakers Vaughan Ryan,,Managing Director of APAC E-commerce at NIQ and Marcelo Osanai, NIQ’s Latam e-commerce Head, discuss fragmented e-commerce landscape, market trends, and highlights from different regions as well as lookouts for manufacturers and retailers in the industry.</p>]]>
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      <itunes:duration>1570</itunes:duration>
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      <title>Episode #2 - Omnishopping is the future</title>
      <link>https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-series-episode-2-omnishopping-is-the-future/</link>
      <description>In the second episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our expert speakers Karolina Zajdel, Managing Director, NIQ Poland and Prafull Babar, Director, E-commerce, NIQ India discuss the evolution of omnishopping around the globe, and the future of omni consumers and omni sales.</description>
      <pubDate>Tue, 02 May 2023 07:17:00 -0000</pubDate>
      <itunes:title>Omni consumers and omni sales</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>2</itunes:episode>
      <itunes:author>NielsenIQ</itunes:author>
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      <itunes:subtitle>The concepts of omnishoppping and omnishoppers profiles, How global events are contributing to its acceleration, Trends, differences, and similarities across the globe </itunes:subtitle>
      <itunes:summary>In the second episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our expert speakers Karolina Zajdel, Managing Director, NIQ Poland and Prafull Babar, Director, E-commerce, NIQ India discuss the evolution of omnishopping around the globe, and the future of omni consumers and omni sales.</itunes:summary>
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        <![CDATA[<p>In the second episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our expert speakers Karolina Zajdel, Managing Director, NIQ Poland and Prafull Babar, Director, E-commerce, NIQ India discuss the evolution of omnishopping around the globe, and the future of omni consumers and omni sales.</p>]]>
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      <itunes:duration>1621</itunes:duration>
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      <title>Episode #1: E-commerce trends around the globe</title>
      <link>https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-series-e-commerce-trends-around-the-globe/</link>
      <description>Welcome to the first episode of “Let’s talk e-commerce!” Join five NIQ e-commerce leaders from around the globe as they talk global e-commerce trends, the latest insights on e-commerce channel performance and online consumers, as well as innovations and trends from different countries.</description>
      <pubDate>Thu, 13 Apr 2023 06:41:00 -0000</pubDate>
      <itunes:title>E-commerce trends around the globe</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>NielsenIQ</itunes:author>
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      <itunes:subtitle>Global e-commerce trends, the latest insights on e-commerce channel performance and online consumers</itunes:subtitle>
      <itunes:summary>Welcome to the first episode of “Let’s talk e-commerce!” Join five NIQ e-commerce leaders from around the globe as they talk global e-commerce trends, the latest insights on e-commerce channel performance and online consumers, as well as innovations and trends from different countries.</itunes:summary>
      <content:encoded>
        <![CDATA[<p><strong>Welcome to the first episode of “Let’s talk e-commerce!” Join five NIQ e-commerce leaders from around the globe as they talk global e-commerce trends, the latest insights on e-commerce channel performance and online consumers, as well as innovations and trends from different countries.</strong></p>]]>
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      <itunes:duration>1777</itunes:duration>
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