Digital Marketing Dive

Using Podcasting As A Marketing And Branding Tool

Thu, 11 Dec 2025 14:07:00 -0000

Welcome to the final episode of season four of Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dive into the real power of podcasting as a marketing and branding tool. They break down why podcasting isn’t a get-rich-quick scheme, but rather a strategic way to build your reputation, share your expertise, and create lasting evergreen content that can be repurposed across social media.

Whether you’re looking to boost your brand, establish thought leadership, or simply connect with others in your field, Seth and Brian share their first-hand experiences—like using podcasts for networking, generating business opportunities, and leveraging interviews with industry leaders. They also get real about the challenges of consistency, podcast production, and why authenticity beats polished perfection.

Tune in for practical advice, honest insights, and a glimpse behind the scenes at how podcasting can help your business grow in ways you never expected. Let’s jump in!

00:00 "Building a Brand Through Podcasting"

04:04 "Podcasting's Long-Term Value"

06:31 "Podcasting Showcases Authority Authentically"

12:30 Podcasting's Evolution Through Time

15:02 Explicit Business Podcasts Explained

18:21 Promote Podcast with Repetition

20:27 "Consistency in Monthly Podcasts"

23:37 "Strange Times and Online Avoidance"

28:15 "Engaging Authentic Voice Matters" Find Seth Online:

Links: https://social.sethgoldstein.me

Coaching: https://podcastmastery.coach

Community: https://www.skool.com/podcast-mastery/about

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Find Brian Online:

Website: https://bstrongmarketing.com

LinkedIn: https://www.linkedin.com/in/briandgriffiths/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Winning with Social Commerce and Vertical Video: Tips for Local Brands

Fri, 24 Oct 2025 19:09:00 -0000

Welcome back to Digital Marketing Dive.

In this episode, hosts Seth Goldstein and Brian Griffiths dive into one of today's hottest topics: social commerce and short-form video. The conversation kicks off with laughs about age, gray hair, and balding, but quickly gets into the meat of digital marketing trends for local businesses. Seth and Brian explore how platforms like TikTok, Instagram Reels, and LinkedIn's mobile video feed are changing the game for small businesses, from bakeries to B2B professionals.

You'll hear real-world examples of brands making the most of vertical video to boost local engagement, why attention spans matter more than ever, and how telling genuine stories can build the all-important know-like-and-trust factor.

The hosts even riff on bringing personality—like Brian's corgi—into business content, offering practical, approachable advice on overcoming fears and getting started with video.

Plus, there's a candid discussion of generational differences, especially what makes Gen Z tick when it comes to online shopping and authentic engagement.

Whether you're a business owner, marketer, or just curious about the latest digital trends, this episode will inspire you to embrace video, connect authentically, and keep it real in a crowded online world. Let's dive in!

Links:

Social.SethGoldstein.me

PodcastMastery.Community

BStrongMarketing.com

Ed Oyama's Video School

Learn more about your ad choices. Visit megaphone.fm/adchoices

AI's Impact On Marketing And Customer Experience

Fri, 19 Sep 2025 11:45:00 -0000

Welcome to another episode of Digital Marketing Dive with your hosts Seth Goldstein and Brian Griffiths! In today’s episode, Seth and Brian unpack one of the hottest—and most debated—topics shaking up the world of marketing: the impact of artificial intelligence on digital marketing and customer experience.

From AI-powered chatbots and email spam filters to smart recommendation engines, Seth and Brian break down exactly what AI is (hint: it’s not sci-fi robots!) and how these tools are already reshaping the small business landscape. They share real-world examples of how tools like AI chat assistants and voice bots are transforming customer service, saving time, and even helping small businesses deliver Amazon-style personalization without Amazon-sized budgets.

But it’s not all smooth sailing—our hosts tackle the challenges and ethical considerations, like the dangers of over-automation, the importance of keeping the human touch, and practical tips to avoid falling for every shiny new AI tool on the market.

Whether you’re skeptical about AI or already dabbling with ChatGPT, Seth and Brian’s candid conversation will help you see how these digital tools can act as your assistant, not your replacement. Tune in to discover how to harness the power of AI for better marketing, smarter customer service, and a stronger business!

Find Us Online!

Seth: https://social.sethgoldstein.me

https://www.linkedin.com/in/sethmgoldstein/

Brian: https://bstrongmarketing.com

https://www.linkedin.com/in/briandgriffiths/

Send us a Voicemail: https://voicecast.app/dmd

Please review and rate Digital Marketing the podcast directory of your choice. Every review helps others find our show!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ethics In Marketing

Thu, 31 Jul 2025 17:21:00 -0000

Ethical Marketing Code of Conduct

Core Principles

--> Respect for Human Autonomy

All marketing and design decisions must respect users' ability to make informed, independent choices without manipulation or coercion.

--> Transparency and Honesty

All communications must be truthful, clear, and complete, with no hidden agendas or deceptive practices.

--> Protection of Vulnerable Populations

Special care must be taken to protect children, elderly individuals, those in crisis, and other vulnerable groups from exploitation.

--> User-Centric Design

Products and services should be designed to serve user needs first, not to maximize company profits at user expense.

--> Informed Consent

Users must be able to make decisions based on complete, accurate information presented in an accessible way.

Links:

https://www.deceptive.design/types

Seth: https://social.sethgoldstein.me

https://www.linkedin.com/in/sethmgoldstein/

Brian: https://bstrongmarketing.com

https://www.linkedin.com/in/briandgriffiths/

Send us a Voicemail: https://voicecast.app/dmd

Please review and rate Digital Marketing the podcast directory of your choice. Every review helps others find our show!

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Deal With Difficult Customers Who Complain About You Online, Especially On Social

Mon, 30 Jun 2025 21:06:00 -0000

1. Don’t Take It Personally (Even If It Feels Personal)

Stay calm and resist the urge to get defensive. Take a moment to assess the situation before responding.

2. Respond Promptly—but Not Hastily

Acknowledge the complaint publicly within 24 hours if possible. This shows others that you’re attentive and professional.

Example response:

"Hi [Name], we're sorry to hear this. We'd love to make it right—please message us directly so we can help resolve the issue."

3. Take It Offline When You Can

Invite the person to discuss the issue in private (DM, email, phone). This avoids a public back-and-forth and gives you more control.

4. Apologize if Appropriate—But Stay Professional

Even if the customer is being unreasonable, show empathy. Acknowledge their frustration without admitting fault if the complaint isn’t valid.

"We understand how frustrating that must have felt. Let’s look into this and see how we can help."

5. Know When to Walk Away

If someone is trolling or repeatedly acting in bad faith, it’s okay to disengage after making a good-faith effort to help. Other customers can often tell who’s being unreasonable.

6. Learn From Legitimate Feedback

Even harsh feedback can reveal real issues. Look for patterns over time—product problems, miscommunication, or service gaps.

7. Follow Up Publicly If Resolved

Once an issue is resolved, consider a polite follow-up comment:

"Thanks for working with us to sort this out! We’re glad we could help."

This shows others you take accountability seriously.

8. Encourage Positive Reviews

Ask happy customers to leave reviews. A few loud complaints matter less when they’re drowned out by authentic, positive feedback.

Key Moments

[04:48] Handle Negative Reviews Offline

[08:04] Mistaken Identity in Review

[10:36] Unfair Criticism of Basic Books

[14:29] "Apologize and Resolve Privately"

[18:06] Prompt Apology, Follow-Up Assurance

[20:39] Enhancing Business Through Feedback

Find Your Hosts Online:

Seth

⁠https://social.sethgoldstein.me⁠

⁠https://goldsteinmedia.com⁠

⁠https://podcastmastery.coach⁠

⁠https://www.linkedin.com/in/sethmgoldstein/⁠

Brian

⁠https://bstrongmarketing.com⁠

⁠https://www.linkedin.com/in/briandgriffiths/⁠

Leave Us A Voicemail!

⁠https://voiceline.app/dmd

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to effectively stay top of mind with your digital marketing.

Sun, 01 Jun 2025 11:45:00 -0000

Welcome back to another episode of Digital Marketing Dive! This time, hosts Seth Goldstein and Brian Griffiths are tackling one of the biggest challenges in the digital space: how to effectively stay top of mind with your audience. In this lively and insightful conversation, Seth and Brian share practical strategies—from repurposing your content and maintaining consistency across platforms, to knowing where your audience really is and the importance of personal engagement.

You'll hear some fun behind-the-scenes banter, stories about real-world networking wins, and tips for keeping your messaging authentic whether you're on LinkedIn, email, or even Slack and Discord.

They also dive deep into the value of segmenting your email lists, using automation without losing your personal touch, and how building community around your brand can set you apart in a crowded market. Whether you’re a B2B or B2C marketer, if you’ve ever struggled to get your content noticed—or just want to hear what really works in the day-to-day of digital marketing—this episode is packed with actionable advice, plenty of laughs, and some honest takes on what it really means to show up for your audience.

So, sit back and join Seth and Brian as they unpack the secrets to staying relevant, recognizable, and genuinely connected in the world of digital marketing!

Key Moments

03:55 "Unexpected Facebook Connection"

07:42 LinkedIn Success Depends on Networking

10:47 "LinkedIn: Modern Business Water Cooler"

15:27 Think Before You Act

16:58 Email vs. Social Media Marketing

19:33 "Ask for Engagement"

25:17 Branding Success Through Consistency

28:01 "Podcast Length: Audience Consideration"

Find Your Hosts Online:

Seth

https://social.sethgoldstein.me

https://goldsteinmedia.com

https://podcastmastery.coach

https://www.linkedin.com/in/sethmgoldstein/

Brian

https://bstrongmarketing.com

https://www.linkedin.com/in/briandgriffiths/

Leave Us A Voicemail!

https://voiceline.app/dmd

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Posting On Social Media Is Important, But The Engagement Is Even More Important

Thu, 01 May 2025 12:00:00 -0000

Welcome back to Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dig into a topic that every business and marketer needs to hear: why posting on social media is just the first step—and why real impact comes from genuine engagement with your audience.

Seth and Brian start with the basics, explaining why maintaining an active social profile is critical for building trust and credibility—no one wants to do business with a company that looks like it’s closed shop! But they don’t stop there. The conversation dives deeper, exploring how consistent posting and authentic engagement can turn casual followers into loyal customers and transform your brand into a top-of-mind choice in your community.

You’ll hear practical advice on establishing a rhythm for your posts, building rapport through thoughtful interactions, and leveraging audience insights from platforms like LinkedIn and Alignable. Plus, the duo shares personal stories (including what happened when Brian posted a thoughtful comment and landed a new client) and touch on some surprising ways a dash of personality—even sharing a photo with your dog—can make your brand more relatable and engaging.

Whether you’re a digital marketer, small business owner, or just getting started with your online presence, this episode is packed with actionable tips and the reminder that consistency, authenticity, and engagement are your strongest allies in the social media landscape. Let’s dive in!

Time Stamps

[05:23] Visibility Through Community Engagement

[09:21] "Sustainable Growth Feedback Strategy"

[13:11] "Building Social Media Traction"

[15:36] "Social Media Insights: Alignable vs. LinkedIn"

[18:05] Don't Use LinkedIn Contacts for Marketing

[22:48] Art Gallery T-Shirts Connection

[25:27] "Introvert's Reluctant Social Media Moment"

[28:41] CEO Reacts to Social Media Post

[30:31] Target Platforms Strategically

Find Seth & Brian Online

Seth:

https://social.sethgoldstein.me

https://goldsteinmedia.com

https://podcastmastery.coach

Brian:

https://bstrongmarketing.com

https://www.linkedin.com/in/briandgriffiths/

If you're enjoying the show, please consider writing us a review in Apple Podcasts or wherever you rate your shows.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Crafting Your Identity: Steps to Kickstart Your Brand from Ground Zero

Tue, 01 Apr 2025 12:00:00 -0000

Welcome to another episode of Digital Marketing Dive with your hosts, Seth Goldstein from Goldstein Media and Brian Griffiths from BSTRONG Marketing. In today's episode, titled "How To Build Your Brand Up From Zero,"

Seth and Brian delve into the essentials of establishing a brand from scratch, offering valuable insights for those new to the digital world.

They explore the significance of having a brand, differentiating it from mere reputation. The hosts discuss the critical steps of identifying your target audience and developing an ideal customer profile. They remind listeners of the importance of having a memorable and pronounceable business name and creating a consistent visual identity. They'll also touch on the crucial aspect of maintaining consistency across online platforms, ensuring your messaging resonates throughout.

Join Seth and Brian as they share their experiences and expert advice, making branding approachable for even the most novice marketers.

Whether you're starting a new venture or looking to refine your existing brand, this episode is packed with actionable insights to help you stand out in a crowded digital landscape. Tune in to learn how to make your brand not just visible, but impactful!

Key Moments

[03:29] Choosing WordPress Over Wix

[07:01] "Elevator Pitch: Brand Building Essentials"

[12:15] Creative Name Evolution

[15:22] "Effective Branding Strategy Tips"

[17:57] Ensure Consistent Online Profiles

[21:45] Essential Branding Considerations

[22:41] Align Messaging Across Platforms

Find The Hosts:

Seth: https://social.sethgoldstein.me

Brian: http://bstrongmaketing.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Balancing Automation and Engagement in Social Media Marketing

Sat, 01 Mar 2025 18:08:00 -0000

Welcome to season four of the Digital Marketing Dive podcast! In this exciting new season, your hosts Seth Goldstein and new co-host Brian Griffiths dive into the world of digital marketing with fresh perspectives and engaging discussions. From the challenges faced in the current economic climate to the intricacies of scheduling posts on social media, Seth and Brian cover it all with humor and insight. Tune in as they explore the nuances of digital marketing strategies, the importance of real-time engagement over "posting and ghosting", and the delicate balance of automation. Plus, they tackle the controversial topic of text message marketing and its effectiveness in today's digital landscape. Join Seth and Brian for an informative and entertaining conversation that promises to enhance your understanding of the ever-evolving world of digital marketing. Don't miss it!

Key Moments

03:57 "2025's Chaotic Start"

09:40 Navigating Social Media Missteps

13:17 "Text Messages Demand Immediate Attention"

15:02 Phone Number Registration Required

17:58 False Dichotomy: Email vs. Social Media

Where To Find The Hosts

Find Seth At:

GoldsteinMedia.com

Social.SethGoldstein.me

Find Brian At:

BStrongMarketing.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Season 4 of Digital Marketing Dive

Wed, 08 Jan 2025 20:39:00 -0000

Just a quick hello to say we're back after a 2 year hiatus! Stay tuned for season for coming to your ears in February/March!

Learn more about your ad choices. Visit megaphone.fm/adchoices

FEED DROP: Ace Stone Marketing Detective (Episode 1)

Sat, 03 Dec 2022 00:10:00 -0000

This is a feed drop of an excellent podcast on the Marketing Podcast Network called Ace Stone Marketing Detective.

The first season is out at Lacy Boggs' site (https://lacyboggs.com/ace-stone-marketing-detective/)

Be sure to subscribe and check out all the other great podcasts over at MPN here: https://marketingpodcasts.net

Learn more about your ad choices. Visit megaphone.fm/adchoices

Special Episode: Rockstar CMO FM #130

Thu, 08 Sep 2022 12:00:00 -0000

Seth had the pleasure of talking to Ian Truscott the host of the Rockstar CMO FM podcast, which is also on the Marketing Podcast Network with Digital Marketing Dive and Entrepreneur's Enigma.

We hope you enjoy listening to Ian's show and subscribe to it here: https://rockstarcmo.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Natividad of Sparktoro

Thu, 25 Aug 2022 12:00:00 -0000

Amanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro, an audience intelligence platform founded by Rand Fishkin and Casey Henry.

Amanda is also a classically trained chef and former journalist.

Find Amanda Online

https://www.linkedin.com/in/amandanat/

https://sparktoro.com

https://twitter.com/amandanat

https://amandanat.substack.com/

If you like Digital Marketing Dive, please consider leaving us a review in the podcast directory of your choice. Each one helps out tremendously.

You can the hosts online in a number of places:

Seth: https://s3th.me

Olivia: https://oliviasisinni.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Darryl Praill Of Agorapulse, The Web, And The World!

Thu, 11 Aug 2022 12:00:00 -0000

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Find Darryl Online

https://agorapulse.com

https://www.linkedin.com/in/darrylpraill/

http://darrylpraill.com/

If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/.

Find Olivia at OliviaSisinni.com

Find Seth at GoldsteinMedia.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Kent Lewis On The Metaverse and the Future of Marketing

Thu, 28 Jul 2022 12:00:00 -0000

Kent Lewis has been in the digital marketing and general web space since the mid 1990s. He's seen the evolution firsthand. Kent is the CMO of Deksia, a digital marketing agency that bought out his agency, Anvil Media, recently.

Kent is a big proponent of new web technologies and how they can be used to better humanity. From Web3 to the Metaverse to Augmented and Virtual Reality, he is at the forefront of it all as a first adopter.

Find Kent Online

https://www.linkedin.com/in/kentlewis/

https://twitter.com/kentjlewis

https://deksia.com/

https://pdxmindshare.com/

Find Olivia at OliviaSisinni.com

Find Seth at GoldsteinMedia.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

[From The Vault] Rand Fishkin of Sparktoro

Thu, 14 Jul 2022 12:00:00 -0000

In this blast from the past from Season 2 of Digital Marketing Dive, Shannon and Seth talk to Rand Fishkin of Sparktoro and Moz fame about his life as a founder and his impact on the world of digital marketing.

Find Rand Online:

https://twitter.com/randfish/

https://www.linkedin.com/in/randfishkin/

https://sparktoro.com/

The Lost and Founder book: https://amzn.to/3bNq1Ry

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ethan Beute On The Power Of Video For Business Communication and Customer Experience

Thu, 30 Jun 2022 12:00:00 -0000

Ethan Beute is the Chief Evangelist at BombBomb. His company helps business people engage with others through video. Ethan is the co-author of two books: Rehumanizing Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience and Human-Centered Communication: A Business Case Against Digital Pollution. In addition, he is the host of The Customer Experience Podcast.

Find Ethan Online:

https://www.linkedin.com/in/ethanbeute/

https://twitter.com/ethanbeute

https://bombbomb.com/

https://bombbomb.com/podcast/

His Books

Human-Centered Communication: A Business Case Against Digital Pollution: https://amzn.to/3tUYmEL (Affiliate Link)

Rehumanizing Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience: https://amzn.to/3QLBj8Z (Affiliate Link)

Find Olivia at OliviaSisinni.com

Find Seth at GoldsteinMedia.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Lynz Floren On Using Podcasting As A Marketing Channel

Thu, 16 Jun 2022 12:00:00 -0000

Lynz Floran is the executive producer and general manager of Growth Network Podcasts, a production house for companies and individuals who want to develop podcasts for their businesses and brands.

Lynz has been in the audio business for long time. He's helped the Los Angeles Bar Association with their audio archiving for their members and has done projects for all kinds of companies of all sizes.

Find Lynz Online:

Website: https://www.growthnetworkpodcasts.com/

LinkedIn: https://www.linkedin.com/in/lynzfloren/

Find Olivia at OliviaSisinni.com

Find Seth at GoldsteinMedia.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ted Rubin & John Andrews Talk About Retail Relevancy In This New Online-First Era

Thu, 02 Jun 2022 12:00:00 -0000

Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are great friends and have been helping brands of all sizes get a handle on how to use the digital landscape for their products.

Ted is a returning guest of Digital Marketing Dive and this is John's first time. In this episode they talk about their new book Retail Relevancy: How Brands and Retailers will Connect in a Post-Physical World.

It was a fun episode.

Find Ted and John Online:

Ted on LinkedIn: https://www.linkedin.com/in/tedrubin/
Ted on Twitter: https://twitter.com/tedrubin/
Ted on Instagram: https://instagram.com/tedrubin
Ted's Website: https://tedrubin.com
John on LinkedIn: https://www.linkedin.com/in/katadhin/
John on Twitter: https://twitter.com/katadin/
John's Medium: https://katadhin.medium.com/

Find Olivia at OliviaSisinni.com

Find Seth at GoldsteinMedia.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls Talks About Influencer Marketing

Thu, 19 May 2022 12:00:00 -0000

You may know Jason Falls as a social media marketing maven, but he's also an influencer marketing superhero as well. Jason works at Cornett, an advertising agency based in Lexington Kentucky, where he helps their clients connect with relevant people of influence.

Jason's written the book on Influencer Marketing: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Affiliate Link), and he is a big proponent of finding influencers that have the big numbers, but influencers who actually have INFLUENCE.

In this episode we talk about the book, Jason's start in radio and marketing, as well as MPN, the Marketing Podcast Network.

So, let's dive in!

Find Jason Online

Twitter: https://twitter.com/jasonfalls

LinkedIn: https://www.linkedin.com/in/jasonfalls/

Website: https://jasonfalls.com

MPN: https://marketingpodcasts.net

Find Olivia at OliviaSisinni.com

Find Seth at GoldsteinMedia.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jamie Sewell On Mindset for Sales and Marketing Based on Neuroscience

Thu, 05 May 2022 11:00:00 -0000

Jamie is the VP of Growth for Dreamfuel Coaching based in Indianapolis, Indiana. In addition, she is a mindset and wellness coach for her own practice Inside Out Living with Jamie. She is an active member of Peak, a community of marketers whose goal is to help its members grow in their marketing careers.

Find Jamie Online

https://www.linkedin.com/in/jamiesewell/

https://dreamfuelcoaching.com/

https://insideoutliving.io/

https://peak.community (Invite Only Membership Community)

Find Olivia at OliviaSisinni.com

Find Seth at GoldsteinMedia.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Meet Olivia and What To Expect!

Thu, 21 Apr 2022 16:08:12 -0000

We're back!!!!! We know it took a minute, but we're back in full force. This season Seth's joined by Olivia Sisinni, a web and graphic designer based in Philadelphia. Olivia will bring a designers take to the digital marketing topics.

So, buckle up and let's get to it!

Find Us Online:

Seth's Twitter: @sethgoldstein

Olivia's Twitter: @olivia_sisinni

Marketing Podcast Network Twitter: @MPNPodcasts

Check out all the great shows on the Marketing Podcast Network at MarketingPodcasts.net

Learn more about your ad choices. Visit megaphone.fm/adchoices

S3 E -01 - A Digital Marketing Dive Update About Season 3

Sat, 06 Nov 2021 14:09:00 -0000

Hey All!

Season 3 is on the horizon. We'll most likely start it in January.

There have been a few changes.

Shannon McGill is no longer the co-host! She's still the most awesome person in the whole world, but she's off on new adventures.
Our NEW co-host is Olivia Sisinni, my designer and colleague over at Goldstein Media. Olivia is amazing and has so much knowledge to share.
We are on a podcast network now! Yes, we've made the "Big Time!" LOL. Jason Falls, the maven of influencer marketing and digital marketing, has created Marketing Podcast Network, and we're so glad to be a part of it.
The new site is hosted over at Podpages and is live at DigitalMarketingDive.com so be sure to check it out!
While you wait, please go back and listen/re-listen to Season 2 of DMD, right here, and listen to Season 1 over at Anchor.fm.

Talk soon!

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S2 E25 – Pam Aungst on WordPress and SEO

Thu, 22 Jul 2021 13:28:00 -0000

Pam Aungst is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is also an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-five of the Digital Marketing Dive Podcast. The SEASON FINALE! I’m Seth with Goldstein Media, and with me is the always amazing and talented Shannon of DIAM Business Consulting, live from, where I hope is a sunny, Orlando. Though I think it’s pouring rain right now at the time of this recording. Today we are closing out Season 2 of the podcast with one of my favorite SEO/WordPressers Pam Aungst. Pam is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country. Welcome, Pam! Topics & Links Who are you?How did you get started in SEO and WordPress?What is the most common question you get asked by SMB customers when it comes to SEO?Is there some magic sauce to learning SEO and getting a site to rank?Why is WordPress such a great platform for building a site that ranks?What makes WordPress so much easier to optimize?What tips do you have for people who want to build a website but aren’t sure what CMS to use?Are site builders like Wix and Square space bad for SEO?For the small business owner out there, what’s the best way to get found on Google and the other search engines?Is Google My Business a must for small local businesses? What other sites/tools are a must to getting found and growing your local business?How important is making sure your NAP (name, address, phone number) is consistent across the Web? Outro: Well, that was so much fun, Pam! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. This is the final episode of Season 2! Woop Woop! We made it! Thanks for sticking with us, sharing our content and rating us on the podcast directories. If you enjoyed the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode and season 2, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Expect season 3 to start up in the Fall! Until then, stay safe and we’ll see you on the flipside.

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S2 E24 – Joe Casabona on Podcasting and Teaching Online

Thu, 08 Jul 2021 12:00:00 -0000

In this episode, Seth and Shannon talk with a podcasting maverick and educator Joe Casabona. Joe has a very popular show called “How I Built It” as well as the “WP Review”. Both shows can be subscribed to in your podcast player of choice. He is also a college-level educator and author of “Responsive Design with WordPress” and 3 other books. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-four of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting. Today we have Joe Casabona on the show. Joe has a very popular show called “How I Built It” as well as the “WP Review”. Both shows can be subscribed to in your podcast player of choice. He is also a college level educator, and author of “Responsive Design with WordPress”. I’ve known Joe for quite a few years. He’s very active in the WordPress community. Topics & Links What’s your origin story? Who is Joe Casabona?When did you get started in the WordPress community?You taught college level computer science classes, how was that?How did you go from WordPress to podcasting?You now mix the two mediums with your shows WP Review and How I Built It. Though the latter is more than just WordPress. How do you find time to do it all?You also have a very active How I Built It Community with online courses and an online forum. Tell us about that.Do you suggest small business owners investigate doing a podcast for their business?What do you think of Clubhouse and Twitter Spaces? Special Discount on Joe’s Podcast Liftoff course: https://Casabona.org/dmd Check out Castos: https://socl.bz/castos Outro: Well, that was so much fun Joe. Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

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S2 E23 – Pelpina Trip On Smart Phone Video

Wed, 23 Jun 2021 12:00:00 -0000

Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-three of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always the amazing and talented Shannon of DIAM Business Consulting. This week we have our first international guest on the show, Pelpina Trip. She comes to us all the way from The Netherlands. Pelpina is best known her classes *online and off, about using your smartphone to do professional videos. She is the author of “Video Smart” THE book on how to do professional videos using your smartphone. Pelpina resides in The Netherlands with her husband and 3 kids. Topics & Links What’s your origin story?How did you first get into video?What made you decide to venture into using a smartphone’s camera for professional videos?How can small business owners utilize video in their daily activities?What are some tricks you can share with us to get the most out of our smartphones for our businesses?Do you edit the videos on your smartphone or do you just shoot with the phone and edit on a computer? Outro: Well, that was so much fun! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

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S2 E22 – Tamsen Webster and The Red Thread

Thu, 10 Jun 2021 12:00:00 -0000

In this episode, Seth and Shannon talk with Tamsen Webster the author of the new book Find Your Red Thread about how to make your ideas irresistible. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-two of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting. Today we have Tamsen Webster the author of Find Your Red Thread. Which came out yesterday!!!!! Tamsen is a strategist, keynote speaker, and “idea-whisperer.” Today she’s going to tell us about the red thread in your thinking and how to make your ideas stick and resonate with people. Welcome Tamsen, Topics & Links Tell us a little about who you are and what you do.You had the chance to organize and speak at a TEDx. What was that like?Congratulations on your new book Find Your Red Thread. So what is the red thread? Why a thread and why red?On your website you say “But the best ideas aren’t found. They’re built.” Can you go into more detail about that?How can finding the red thread in an idea path help you be more productive as a small business owner or entrepreneur?What are some key lessons you’ve told small business owners and entrepreneurs about idea building? Outro: Well, that was so much fun Tamsen. Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

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S2 E21 – Matt Medeiros on Podcasting for Business

Thu, 27 May 2021 12:00:00 -0000

In this episode, Seth talks with Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open-source, and business/technology ecosystems. He also has two other podcasts. One is a local podcast focused on the small businesses in his local area, just south of Boston called Southcoast.FM and the other is on WordPress called the WP Minute. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-one of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting, but unfortunately her computer decided to self-destruct and she’s currently on the hunt for a new one. She’ll be missed, but will be back on next week. Today we have Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open source, and business/technology ecosystems. He also has two other podcasts. One is a local podcast focused on the small businesses in his local area, just south of Boston called Southcoast.FM and the other is on WordPress called the WP Minute. He also does the Castos podcast called Audience and the Random Show. Today we’re going to talk about podcasting and how it can be used for business to drive traffic to your site, increase ROI and brand awareness and so much more. Welcome Matt! Topics & Links This is a real thrill to have a veteran podcast on the show. Let’s dive into the podcasting side of your repertoire first. How did you first find your way into podcasting?Podcasting can be daunting for the average business owner. How do you suggest business owners and entrepreneurs get started with podcasting?Once a podcast is recorded and distributed, what tips do you have, from your experience as a podcaster and your work at Castos, for people getting the word out to the world about their show?Is podcasting something every business should invest in?Tell us a bit about Matt Report, Southcast FM, The WP Minute, and all the other content creation you do online.What do you think about Clubhouse and Twitter Spaces? Do you think the business owners should look at those platforms too? Outro: Well, that was so much fun Matt. Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

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S2 E20 – Seth Halpern Talks About Hosting and the Importance of Having Your Website On A Solid Server

Thu, 13 May 2021 12:00:00 -0000

In this episode, Seth and Shannon talk with Seth Halpern, Senior Vice President and the GM of the small/medium business division at WP Engine & Flywheel WordPress Managed Hosting, all about the importance of good, quality hosting for your small business site and entrepreneurial projects. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Before we get into it. Shannon and I have decided to move the show back to bi-weekly. It’s just gotten busy in our daily businesses and we need to focus on those. So for the rest of this season, these shows will come out every other week! With that, Shannon, are you ready to rock? Today we have Seth Halpern, Senior Vice President and the GM of the small/medium business segment at WP Engine & Flywheel WordPress Managed Hosting. We’re going to talk about how picking the right hosting is imperative to your success online and some tips on how to make your site stand out online. Just a quick full disclosure, Goldstein Media is an agency partner with Flywheel and a very happy customer for more than 4+ years now. Welcome Seth! Topics & Links Let’s start off at the beginning. Who are you? What do you do? And what’s your connection to small businesses and entrepreneurs?So Flywheel and WP Engine recently joined forces (WP Engine bought Flywheel to be exact), how does this help the small business and the entrepreneur?What does a daily life look like at a WP Engine/Flywheel?The WordPress CMS now powers approximately 41% of the websites online. Why is having a good host important for companies running WordPress websites?Both WP Engine (via Torque Magazine) and Flywheel (via Layout) have excellent articles and posts about business and operations, not just hosting. How has these blogs helped educate consumers on your brands?Let’s get down the nitty gritty, what is WordPress Managed Hosting/Optimized Hosting? How does it differ from just getting a $3/mo server somewhere?A lot of these bargain hosting companies have “WordPress managed hosting,” how is WP Engine and Flywheel different? Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

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S2 E19 – Corey Haines Talks Brand Building, Community Building, and Entrepreneurship

Thu, 29 Apr 2021 12:00:00 -0000

In this episode, Seth and Shannon talk with Corey Haines of SwipeFiles.com about building a community, doing the entrepreneurial jump during Covid and much more! Intro: Seth: Hey, Everyone, and welcome to season two, episode nineteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Corey Haines of SwipeFiles on the show. Corey is a seasoned marketers and brand builder, who is going to talk to us today about building a community, a brand for your business, doing elearning courses to educate people, and all about his love for the no-code revolution online. Welcome Corey! Topics & Links Tell us your background? How did you find your way into marketing?Before becoming an entrepreneur, you worked in the tech/marketing world at Baremetrics, right? What was the journey like leaving that 9-5ish job to go out on your own?What is a Swipe File?What is Swipefiles.com?Tell us about the community behind SwipeFiles.com?How can small businesses use the swipe file technique? What are the benefits and how does one get a swipe file started?Tell us about your courses (Mental Models for Marketing and Refactoring Growth).You are also a podcaster. You have two shows. Tell us about them?Everything Is MarketingDefault AliveYou’re a big proponent of the no-code movement? Why? How can no-code help the small business owner and entrepreneur?What are some of your no-code tools?You’re an entrepreneur and small business owner. How do you make time for all your projects, your family, and have a life outside of work?We’re all slowly getting out of the Covid-19 pandemic, finally. How has the past year-plus affected you? How have you coped? Special Offer: DIGITALMARKETINGDIVE - 50% off Swipe Files membership (swipefiles.com/membership) Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.

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S2 E18 – Amanda Natividad talks Content Strategy and SEO

Thu, 22 Apr 2021 12:00:00 -0000

In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online. Intro: Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Amanda Natividad, the director of marketing for Growth Machine, a content marketing and SEO firm. She’s going to talk to us all about how content and having a content strategy is crucial to success online and in SEO. Welcome Amanda! Topics & Links You weren’t always in marketing, content strategy/production, SEO, what did you go to school for originally?You were a journalist for a while. What was that like? Where did you do your stint?You’re a professionally-trained chef. What made you go in that direction? What stopped you from becoming a chef full-time?We’re all emerging from our bunkers after this last year of Covid-19, I know you’re a parent, what’s it been like working a full time job and having a little rugrat running around?What is Growth Machine? What are your primary responsibilities there?How do you use your previous experiences as a writer and a chef in your work at Growth MachineHow does Growth Machine help the small/mid sized businesses get found online and increase their ROI?Tell us more about Growth Machine and link-building. It’s one of the most dreaded tasks for many in the online space, but it’s an important one.What are some tips you can share with our audience when it comes to content? Many people see a blog as a hurdle and are intrigued by whitepapers and other lead captures, but are intimidated. What are some suggestions you have to help people get past these “phobias”?What tips do you have for writing effective copy when it comes to small business owners?Why is it important to have an overall strategy when it comes to digital marketing? Amanda’s Links Growth Machine Free SEO Course The Writer Finder The Growth Machine Podcast Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

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S2 E17 – Emmy Award-Winning Journalist Kerry Barrett On Getting The Most Out Of Your Online Brand Presence

Thu, 15 Apr 2021 12:00:00 -0000

In this episode, Seth and Shannon talk to Emmy Award-Winning journalist Kerry Barrett on how to get the most out of your online brand, online video, and presence online. Kerry has worked as a journalist for 20+ years and now brings her on-camera expertise to individuals and companies of all sizes. Intro: Seth: Hey, Everyone, and welcome to season two, episode seventeen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Emmy Award Winning Journalist and turned brand ambassador and video/brand presence expert Kerry Barrett of Kerry Barrett Consulting. Welcome Kerry! Topics & Links Tell us a little about your background? How did you find your way into journalism?You’ve worked all over the country, including Philadelphia, how was each place different? We’re sure you have stories for each place.How is work/life balance different now, being and entrepreneur, than it was as a TV journalist?What is Kerry Barrett Consulting? What is your aim? Let’s talk storytelling. It is such a buzz thing. How do you explain the process and the importance to potential clients in a concise way?You’re very active on social media, especially LinkedIn, how do you balance social media time with work and life?What’s your favorite social network? You’re on quite a bit. And very active.How are you using digital marketing to help your clients gain exposure and grow their business?What are some of the offerings that you do for your clients? What makes Kerry Barrett unique and special?Tell us more about your Friday livestreams and your video podcast(s)What have you taken from your time as a journalist and applied to your entrepreneur life?Hardest thing about being an entrepreneur? The most rewarding? Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.

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S2 E16 – Annie P. Ruggles The Self-Proclaimed Human Muppet Shows You The Right Way To Sell

Thu, 08 Apr 2021 12:00:00 -0000

In this episode, Seth and Shannon talk to Annie P. Ruggles of the Non-Sleazy Sales Academy and self-proclaimed human-Muppet about how to sell, ask for money, and be successful as a small business owner. Intro: Seth: Hey, Everyone, and welcome to season two, episode sixteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Annie Ruggles of The Non-Sleazy Sales Academy Welcome Annie! Topics & Links Annie! Where did all of this come from?What do you see as the biggest challenge in sales for small business owners?What are some misguided things that small business owners do that actually turn off potential clients?What do you see as the magic sauce in digital sales?As a small business owner yourself, what do you find are some of the hardest things to stay consistent withWhat words of wisdom do you have for small business owners?https://www.facebook.com/anniepruggleshttps://annie-p-ruggles.mykajabi.com/the-non-sleazy-sales-academyhttps://www.linkedin.com/in/anniepassanisi/https://www.anniepruggles.com/ Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.

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S2 E15 David Anderson of Leadstra

Thu, 01 Apr 2021 12:00:00 -0000

In this episode, Seth and Shannon talk to David Anderson of Leadstra about entrepreneurship, business coaching, podcasting and so much more. Intro: Seth: Hey, Everyone, and welcome to season two, episode fifteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have David Anderson of Leadstra. Welcome David! Topics & Links Intro: Who is Dave Anderson in life and business?Dave’s "why" in business and life Let's talk business! What your various business pursuits are, how you became involved, what markets you are serving.Positioning yourself and your business in an overcrowded digital market. How do you do it?What tips can you give small business leaders in building their brand digitally? How do they position themselves and companies as leaders? Or what should they absolutely NOT be doing?Final thoughts Shannon’s (and Dave’s) Event At The End Of April. April, The 23rd: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM

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S2 E14 – Rand Fishkin of Sparktoro

Thu, 25 Mar 2021 11:30:00 -0000

In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of "Lost and Founder" a book about his life as a startup founder and his adventures raising money and growing a business with venture capital. Intro: Seth: Hey, Everyone, and welcome to season two, episode fourteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have the co-founder of a great new digital marketing intelligence tool, Sparktoro -- Rand Fishkin. He is the former founder of Moz, a SaaS SEO software company and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand is prolific on Twitter and very accessible. If you get a chance, definitely follow him on Twitter at @RandFish. Welcome Rand! Topics & Links Tell us about your book Lost and Founder.What is Sparktoro? How is it different to the tools over at Moz?How are you approaching Sparktoro differently from what you did at Moz?What advice would you give small & mid-sized businesses entrepreneurs that you wish you had when you started at Moz?https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/ Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

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S2 E13 – Mark Schaefer and The Cumulative Advantage

Thu, 18 Mar 2021 11:30:00 -0000

In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business. Intro: Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Mark Schaefer on. Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University. He is the best-selling author of nine popular books… including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field. We could go on and on about Mark, but let’s get on with the conversation. Topics & Links His Website: https://businessesgrow.com/His Books: Cumulative AdvantageMarketing RebellionKnownThe Content CodeSocial Media ExplainedThe Tao of TwitterReturn on InfluenceBorn to BlogLessons: Essays to Help You Embrace the Chaos What is the Cumulative Advantage?What inspired him to write the book? Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

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S2 E12 – Alex Hillman

Thu, 11 Mar 2021 13:00:00 -0000

In this episode Seth and Shannon talk with Alex Hillman, who is quite a renaissance man. He is the co-founder of one of the original co-working spots in the nation, Indy Hall, in Philadelphia, PA. He is also the author of the Tiny MBA, and the co-founder of Stacking The Bricks, an educational company that helps entrepreneurs on their journey. Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twelve of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Alex Hillman on the show. Alex is the co-founder of Indy Hall, one of the oldest (2006) co-working spaces in the nation (maybe the world). He is also the author of the the Tiny MBA (*full disclosure our title sponsor for this show, thanks Alex). He is also the co-founder of Stacking the Bricks, an e-learning course business for product-centered entrepreneurs. Topics & Links Who is Alex Hillman?IndyHall.orgWith the pandemic Indy Hall’s online coworking community has been growing beyond the Philadelphia-area.Open Hall!Tiny MBAHow did it come about? What’s the origin story? What is your favorite part of the book?Stacking the BricksWhat is it? What is 30x500? Who should enroll? Shannon’s Event In April: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

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S2 E11 – What Does Your Digital Presence Say About You?

Thu, 04 Mar 2021 13:00:00 -0000

In this episode, Seth and Shannon discuss personas and how to use them. They also discuss how you can still be genuine and real online and be a persona. Preroll Ad: Intro: Seth: Hey, Everyone, and welcome the second season and the eleventh episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links Being authenticA difference between being a personna online and being in-authenticSpeaking to your target audience Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Seth and Shannon’s Recommendations Seth Looking for other great podcasts? Check out my curated list over at Podchaser Shannon Stop Checking Your Likes -- Shake off the need for approval and live an incredible life by Susie Moore Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

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S2 E10 – Small business leaders and digital marketing. What you need to know

Thu, 18 Feb 2021 13:00:00 -0000

In this episode, Seth and Shannon talk about what small business owners need to know about digital marketing and how they should tackle what appears to be a gargantuan feat. Intro: Seth: Hey, Everyone, and welcome the second season and the tenth episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Seth and Shannon’s Recommendations Seth The Matt Report Podcast → veteran content creator and director of content at Castos (our podcast hosting provider). Check out Matt Medeiros’ podcast! Shannon Local Podcasts. As small business owners, we need LOTS of knowledge...I promise there will be a podcast on what you are looking for. Support your fellow business owners. Don’t know how to find them? LinkedIn...Search podcast...Use filters. While you are at it, connect with the podcaster and encourage them! Small business is better together!Seth’s 2 cents. Check out Podchaser to find local podcasts. Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

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S2 E9 – On Community

Thu, 04 Feb 2021 12:00:00 -0000

Title Sponsor This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the ninth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links RedditNewsletter CrewIndy HallTraffic Think TankMarketing JuntoCommunity.SwipeFiles.comLinkedIn GroupsFacebook GroupsCircle.coWordPressbbPressBuddyPressDiscourse Come this Friday to Indy Hall @ Home Open Hall. Free online co-working. (First Friday of every month) https://indyhall.org/open Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Table for Four Virtual Networking Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Indy Hall @ Home Shannon The Art of Community by Charles Vogl Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

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S2 E8 – To Filter or Not Filter Your Brand Photos On Social

Thu, 28 Jan 2021 12:34:00 -0000

In this episode Seth and Shannon go deep on social media filters and how they reflect on your business. Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Mark Schaefer’s book Cumulative Advantage Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

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S2 E7 – Sharing An Origin Story (How To Tell An Engaging Story Through Digital Marketing)

Wed, 13 Jan 2021 13:00:00 -0000

Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Marketing Junto Shannon Start with Why by Simon Sinek and Business Brilliant by Louis Schiff Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

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S2 E6 – How The Hell Do We Keep Up With Algorithms?

Wed, 23 Dec 2020 13:20:00 -0000

Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) - Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the sixth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? How do we stay up with all the changes to the algorithms across the web? From Google to Facebook, to Instagram to Linkedin. Everyone of these sites has an algorithm. Learning and staying on top of the changes can be a full time job. What is a person to do? Read, read, read. You follow it or you hire someone to do it for you. Do what you’re good at and hire for the rest. Links To Resources We Talked About: Google just realized a December Algorithm + This ArticleStoopInbox → A great way to consume newsletters. This is how Seth stays up on all the Algo changesFollow leaders in the spaces that affect you on Twitter.SearchLiaison on Twitter → Google’s outward facing account to announce things like an algorithm change.Seth’s SEO Twitter listInsights On Marketing post about the Google algorithm update Shout Out (Ad) Breesy Masks - Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth BrowserStack -- This web app has saved me so much time with cross-browser and device testing. It’s great! Shannon Improved Together -- LinkedIn resource to promote content effectively. Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

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S2 E5 – Do You Need A Website? Or Is Facebook Or Social Media In General Good Enough?

Wed, 09 Dec 2020 14:00:00 -0000

Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the fifth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Links To Resources We Talked About: WordPress.orgSquarespaceWixWebflow Shout Out (Ad) Breesy Masks - Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Swipefiles - Great membership site where you can go to view different teardowns of popular sites, landing pages, email blasts. From the design to the copy, this site helps improve how you market your brand as well as your clients’ brands. There is also a great forum community. Full of marketers and designers who are there to help. Shannon Traction Get a Grip on Your Business by Gino Wicken. Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

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S2 E4 – Being Authentic With Your Messaging On Social Media

Wed, 25 Nov 2020 14:00:00 -0000

In this episode we talk about being authentic with your messaging on in business and in our personal lives online and on social media. Intro: Seth: Hey Everyone and welcome to the fourth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Links To Resources We Talked About: Shannon on LinkedIn ← See examples of how Shannon is authentic on her social media.Authentic leadership and what it actually means articleWant to know how you stand? Check out this leadership quiz Shout Out (Ad) This business book is great: Tiny MBA (https://socl.bz/tinymba)Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Seth and Shannon’s Recommendations Seth StoopInbox.com - A place to get all your newsletters in a great, readable manner outside of your busy inbox. Android/iOSOn that note check out Seth’s newsletter InsightsOn.Marketing Shannon Mine isn’t an app today. My recommendation is the book Dare to Lead By Brene Brown Outro: Seth: Well that was great Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

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S2 E3 – Small Business: Getting online and crushing it while you are there!

Thu, 12 Nov 2020 13:00:00 -0000

The show notes and links to what we talked about are below: Intro: Seth: Hey Everyone and welcome to the third episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting. In the last episode we went a bit off topic and discussed the very important topic of staying healthy and using technology to help us achieve that. This week we’re going to talk about helping small businesses not only get online, but thrive. Shannon, you ready to rock? Shannon: Let’s do it! Before we start diving in, can I just say something? Digital marketing is freaking scary!!! Seth: It definitely can be. But with the right plan, it doesn’t have to be. Shannon: Seriously. You’ve seen my ineptitude when it comes to the mechanics of social media and websites… you’ve had to be my knight in shining armor more than once! For everyone listening, who shares my distaste for the details...take a deep breath. We are going to do this together! Seth: Yea, we’re in this together. Shannon: There are so many resources. So many paths to take for effective social media, and so many networks to utilize. How do you decide what’s best for you and your company? Seth: It can be daunting. But planning it out can help. Also, remember, not all networks are needed to promote your business. Go where your customers are. Shannon: I’ve found that it is of utmost importance for the small businesses that we work with to have a plan. A GOOD PLAN. Find someone to build a comprehensive plan for your business. Everything needs to work together. Social media, websites, email/text blasts, events, etc. The messaging needs to be consistent across all platforms. The messaging also needs to be consistent in its frequency. We are creating trust. Find someone who knows how to incorporate all of that into your marketing plan. If that isn’t something you can do right now, build a plan yourself temporarily until you can. Links To Resources We Talked About: Shameless Plug: DIAM Business (Hey! Seth put that in here not Shannon)Posting to Instagram via the Vivaldi browser. (Seth’s quick tutorial on setting that up). **Note: You can only post pictures this way. Not videos.**Apps to make Social Media easierHootsuite (IG, LI, TW, FB, Pinterest)BufferTweetdeck (Free)Business.Facebook.com (A great way to manage your business presence on Facebook)Later.com (Instagram Scheduler) Seth and Shannon’s App Recommendations Seth TapTapes.com -- A great way to discover new podcasts. Very much in beta, but really cool concept.s ShannonIt’s an oldie but a goodie! Snapseed (Android) (iOS). I use it for my marketing photos. It is an easy way to get a polished look. Outro: Seth: Well that was great Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

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S2 E2 – The Use Of Technology To Get Healthy

Thu, 29 Oct 2020 18:08:14 -0000

Intro: Seth: Hey Everyone and welcome to the second episode of the second season of Digital Marketing Dive. This is really the first produced episode, since the last episode was more of a snippet. Anyhow, I’m already on a tangent. What a surprise. Before we introduce our topic, I want to introduce you to my lovely, talented, amazing co-host… Shannon McGill. Shannon is the Founder and Managing Director of DIAM Business Consulting in Columbus, Ohio. Welcome, Shan, glad to have you as my co-host. Why do you tell the audience a little bit more about DIAM and then we’ll dive into the show. Shannon: Talks about DIAM Seth: Fantastic! Let’s get on to our topic for today's show… using technology to get healthy. It’s a bit off topic for Digital Marketing, but here’s a way we can tie it in on topic… we all spend so much time behind the computer that we need to figure out how to use our technology to keep us healthy as well as gainfully employed and working. Shan, I know in a past life you were a fitness coach. So this will be right up your alley. Links To Resources We Talked About: Trackers FitbitApple WatchStravaSamsung Health Programs For Physical Health Noom Mental Health Insight TimerCalmHeadspaceBuddify Things To Do While Working Standup and move your body regularlyGet a standing desk or a converter for your desk to make it standing desk compatibleEvery 30 minutes get up and walk around your office to stretch your legsListen to good music and dance a little while working Outro: Seth: Well that was great Shan. This season is going to be great! I want to thank our podcasting sponsor Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

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Episode 32 - Season Finale - So Long Shawn and Thanks For All The Fish

Mon, 06 Apr 2020 15:00:00 -0000

Hey Everyone! Welcome to the last episode of Season 1 of the Digital Marketing Dive. I’m Seth Goldstein, from Goldstein Media, with me, for the last time before he moves on to greener pastures is the KING OF THE INTERNET himself, Shawn Swaim of Shawn Swaim Consulting.

Shawn, we're going to miss you buddy, but we're happy you're so busy. You'll come back and visit we hope. Pretty please a cherry on top!

Today is a special episode. This is when we pass the co-host baton to Nicole Hallberg, aka Nicky. Nicole is a content marketer and copywriter based in the Philly area. At night she fights poor use of grammar as a superhero known as Grammar Girl.

As many of you know, as I announced Nicky's involvement at the end of February.

Welcome Nicky.

This week we’re talking about the power of content in your digital marketing.

This week we’re doing our favorite Internet finds:

Shawn: Legends of eCommerce - NEW Podcast! Ohhh shiny!

Seth: 4K Stogram

Nicky: Daylio

Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

So that’s it. It’s been fun! See you on the flip side!

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Episode 31 - How To Write Social Media Posts That Don't Suck

Mon, 23 Mar 2020 15:00:00 -0000

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

This week we’re talking about how to write social media posts that don't suck.

First, stop trying to sell shit
Second, think about what your potential customer actually WANTS
Hint: It’s not some kind of deal/coupon/special
Finally, create content that’s VALUABLE to them.
What’s truly “valuable?”
Entertaining (make someone laugh)
Educational (make someone think)
Follow a routine of “three for you, one for me”
Think Gary Vee’s Jab Jab Jab Right Hook

This week we’re doing our favorite Internet finds:

Shawn: Re-Mention: Canva

Seth: MainWP

So that’s it. It’s been fun! See you on the flip side!

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Episode 30 - BLOOD, DEATH, DESTRUCTION AND OTHER ACTION MOVIE THEMES

Mon, 09 Mar 2020 15:00:00 -0000

It’s our 30th episode. We made it! Let’s see if we can come up with 30 more!

This week we’re talking about how to recover your SEO after Google goes crazy with the algorithm updates.

We wanted to make this episode because of some new stats that have come out about SEO… In 2012 people thought Google was crazy because they updated the algorithm on average 3 times per day… Today, in 2020, that number is up to 9 times per day.

Understand that fluctuations are natural… so chill out, grab a beer, and your rankings will likely recover. (As long as you’re not doing anything that is inherently risky)
Preemptively eliminate the risky baggage. If you partook in “sub-par” SEO efforts in the past and Google has not dinged you yet, count your lucky stars and start removing the negative stuff
Look for keyword stuffed pages & blog posts
Analyze your backlink profile
Start adding new, baller ass (that’s Shawn speak for “high quality”) content. The best antidote to bad SEO is Good SEO.

This week we’re doing our favorite Internet finds:

Shawn: Acorns

Seth: Rev

So that’s it. It’s been fun! See you on the flip side!

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DMD 29 Reputation Mangement Advice From A Scam Artist

Mon, 24 Feb 2020 16:00:00 -0000

This week we’re talking about reputation management.

Remove the emotion from the situation
Reply using facts, nothing else.
Don’t offer some kind of compensation/free meal/etc.

This week we’re doing our favorite Internet finds:

Shawn: Cameo

Seth: Insights On Tech

So that’s it. It’s been fun! See you on the flip side!

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Episode 28 - How to be Creepy and Get More Customers

Mon, 17 Feb 2020 16:00:00 -0000

This week we’re talking about being a total creep.

What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.

Speaking their language. Use the words that they use, not industry jargon.
Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem.
Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply.

This week we’re doing our favorite Internet finds:

Shawn: Put your phone away for a little bit

Seth: HIO Social -- Hit It Off -- Business Networking App

So that’s it. It’s been fun! See you on the flip side!

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Episode 27 - Google Analytics for Small Businesses (Rant Included)

Mon, 03 Feb 2020 16:00:00 -0000

This week we’re talking about practical Google Analytics for Small Businesses.

Before you dive in, understand there is a TON of data in there and it can be overwhelming. The purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your hair out.
Traffic by Source - look at what area is getting you traffic compared to previous time frames
Side note… it’s important to make sure you look at this information in a realistic time frame. For example, if you compare January to the pre-holiday rush, it’d be depressing.
Bounce Rate/time on site - if people are leaving right away, you know that your message is not resonating. This is where we go with that ol’ school “gut” metric. If you don’t think your website looks good, your audience probably doesn’t either. Put yourself in their shoes.
Traffic by Landing Page - This is an easy way of identifying what is and isn’t working on a molecular level. This is an indicator of SEO success as well as acting like a magnifying glass to what needs to be improved from a content perspective.

This week we’re doing our favorite Internet finds:

Shawn: Instacart (fuck going grocery shopping)

Seth: The Creative Curve by Allen Gannett

So that’s it. It’s been fun! See you on the flip side!

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Episode 26 - To Use Sharing Pods Or Not

Mon, 20 Jan 2020 16:00:00 -0000

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

We have a great episode for you today, even though it’s just us.

Topic: How make sure your content get seen and engaged with on Social Media.

Start up a sharing pod on LinkedIn
Take specific people in photos on IG
Start up a Facebook Group with trusted partners to share out your latest posts so they can find them and share them with their network.

This week we’re doing our favorite Internet finds:

Shawn: Opti-Greens by 1st Phorm

Seth: Product Hunt & Firefox’s Newest Release version 70

So that’s it. It’s been fun! See you on the flip side!

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Episode 25 - New Years Edition

Mon, 06 Jan 2020 16:00:00 -0000

This week we’re talking about setting your digital marketing goals for the new year.

How do you plan on making 2020 rock for your business online?

What channels should everyone pay attention to in 2020?

Depend less on Facebook
Instagram
LinkedIn (if appropriate)

Setting up a content calendar

DigitalMarketingDive.com/calendar

Finding a scheduling service like Buffer and find good articles to post throughout the week/month

Blog on a regular schedule. It doesn’t have to be long posts.
Consistency is important even if it’s 2 posts a month if that’s what you’re comfortable with.

This week we’re doing our favorite Internet finds:

Shawn: Pre-Suasion by Robert Cialdini

Seth: The Internet Archive and the Wayback Machine

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 24 - Tomas Keenan - Unf*ck Your Business

Mon, 23 Dec 2019 15:58:00 -0000

We have a great episode for you today, and it’s going to be a bit different than previous episodes because we’ll likely talk very little about Digital Marketing. Tom Keenan is the founder and CEO of Top Class Installations, New York’s top installer of fleet GPS systems, camera systems, and more. Tom also recently wrote the book “Unf*ck Your Business”, which takes you through his journey building up his business and what he’s learned along the way.

Welcome Tom. Thanks for coming on the show.

This week we’re doing our favorite Internet finds:

Shawn: Closer Memes: A quick course on how to market your business using memes.

Seth: Buffer App: A smart way to schedule your posts on Social Media. (Though FB wants it natively published. Go figure. Fuck Zuck*) *We already have the explicit tag. LOL

Tom: Loom.com

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 23 - Looking BEYOND What You "Know"

Mon, 09 Dec 2019 16:00:00 -0000

We have a great episode for you today, even though it’s just us.

Topic: Looking BEYOND what you “know”. (The idea would be to think beyond what you’ve been doing, there are a lot of places where people hang out online. For example, huge opportunity is YouTube. Great demographics and people with $$$$ hanging out on there for 40+ minutes daily.)

This week we’re doing our favorite Internet finds:

Shawn: OnPageChamp

Seth: Crystal

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 22 1/2 - Amy Landio - Good Morning Good Life

Fri, 06 Dec 2019 14:00:00 -0000

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

We have a great episode for you today, we have Amy Landino of the interwebs. She has a very popular Youtube channel called Amy.Tv where she helps you get the life you want. Amy is also a bestselling author. Her book Vlog Like A Boss is a best seller on Amazon. She is currently writing her next book and we’ll get more into that in our chat.

Welcome Amy!

How did all of this get started? How did you find you way to this life?
First off, how’s your sidekick, Lucy the beagle? I hear she’s sleeping better and in daycare! What a change!
What made you decide to write Vlog Like A Boss?
You’re also the host/creator of the Details Therapy Podcasts. Tell us about that.
What’s the new book about and how did the idea of it come about?
Other than your second book anything else exciting coming up?
How did you find your way into speaking as a career?
What was it like to be on Creative Live?
Tells us more about your other business Aftermarq?
What is Vlog Boss University?

This week we’re doing our favorite Internet finds:

Shawn: Unf*ck Your Business by Tomas Keenan

Seth: Yubikey - Two factor physical dongle to secure your online life.

Amy: Daily Stoic by Ryan Holiday

Well that was fun. Thanks again to Amy for being our guest. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 22 - Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?

Mon, 25 Nov 2019 16:00:00 -0000

We have a great episode for you today, even though it’s just us.

Topic: Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?

LinkedIn and social media guy Jordan Paris announced on LinkedIn last week he’s doing a TEDx in the spring about how higher education is a waste of time and a scam.

This struck a chord with Seth.

Let’s discuss in the context of digital marketing etc.

(Shawn’s thought): You’re going to get out of whatever situation whatever you’re going to want to get out of it.
Hypothetical Question: Can conventional colleges keep up with Digital Marketing and changes?
IF you decide college is NOT the right solution, what are some alternatives for education?
Udemy: Courses about the “how to” elements (FB Ads, SEO, etc.)
Any number of reputable “Gurus”
BE CAREFUL… Lots of snake oil
Content by Frank Kern
Follow reputable thought leaders…
Ted Rubin
Brian Sollis
Tim Ferriss (READ THE FOUR HOUR WORK WEEK… SHOULD BE MANDATORY FOR EVERYONE WITH A REMOTE INTEREST IN ENTREPRENEURSHIP)
Try to sell something you’re good at on Facebook and lose money doing it, lol.

This week we’re doing our favorite Internet finds:li

Shawn: Jordan Belfort Interviews Marshall Sylver

Seth: SiteKit by Google and HTTPArchive.org

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Special Episode 21 1/2 Buy My Shit - When and How To Pitch On Social Media

Wed, 06 Nov 2019 20:01:00 -0000

We have a great episode for you today, even though it’s just us.

Topic: Buy My Sh*t… when is the appropriate time to “pitch” online?

Why do people think it’s ok to jump right into the pitch?

How to position an offer on social media
How to position an offer in search engines
What should be in a pitch, if it’s the right thing to do.

This week we’re doing our favorite Internet finds:

Shawn: Sistrix Instagram Hashtag Generator + Carvana

Seth: Check out the conversations on LinkedIn having to do with this topic.

Post 1 / Post 2

Also here is my blog post about the virality of the two posts on LinkedIn.

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 21 - What The Heck Is Apple Tree Content?

Mon, 04 Nov 2019 16:00:00 -0000

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

Okay on to the show...

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.

We have a great episode for you today!

Today we’re talking about how to create legacy content that gets you leads for years.

Discussion points:

Finding things to talk about
What are the questions your audience is asking? Etc.
Finding Timeless Topics
If you’re doing 100% trends, your content will be obsolete.

This week we’re doing our favorite Internet finds:

Shawn: TikTok

Seth: Zoom.us

Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at info@bighead.digital. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

SNIPPET EPISODE: BERT Edition

Fri, 01 Nov 2019 01:39:00 -0000

If you've been paying attention to Digital Marketing and SEO Specifically for the past week, you've undoubtedly heard about BERT. In this short episode, Shawn walks you through how to optimize for BERT and what BERT will mean for the future of SEO.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 20 - Why Digital Marketing is a marathon, not a sprint (and how to win)

Mon, 21 Oct 2019 15:00:00 -0000

Okay on to the show...

We have a great episode for you today!

“Why Digital Marketing is a marathon, not a sprint (and how to win)”

Discussion points:

1. The reputation factor

- getting leads requires a certain amount of social proof that will come with time. People want to research.

2. There is a lot of testing involved.

- any campaign requires testing before definitive results can be determined. RARELY are results gotten right out of the gate.

3. People will watch from a distance if it’s not an emergency

- this is why hot/cold is so damaging.

This week we’re doing our favorite Internet finds:

Shawn: Wondershare Filmora

Seth: Protonmail // ProtonVPN

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 19.2 - Sean Boyce Talks Product Marketing, Strategy, and Development

Mon, 14 Oct 2019 15:00:00 -0000

Okay on to the show...

We have a great episode for you today. Today we’re talking to Sean Boyce the founder of NxtStep.io and StaffGeek

Sean, welcome to the Digital Marketing Dive Podcast. Thanks for taking the time out of your busy schedule to chat with us today.

This week we’re doing our favorite Internet finds:

Shawn: Miro Virtual Whiteboard

Seth: Bullet Journal Method

Sean: Sonix.ai | The Mom Test

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 19 - How You Talk To People Online Matters

Mon, 07 Oct 2019 15:00:00 -0000

Okay on to the show...

We have a great episode for you today!

Today we’re going to talk about how to talk to people online.

This week we’re doing our favorite Internet finds:

Shawn: The Tim Ferriss Show

Seth: Technically - a local news hub for select cities in the North Eastern United States. Think TechCrunch with a local spin. Includes our neighbors to the south in Philadelphia, Delaware, Baltimore, and DC. Also to the north in Brooklyn.

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Rant about non-opensource content management systems

Sun, 06 Oct 2019 15:53:00 -0000

Something struck a chord.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Snippet

Fri, 04 Oct 2019 15:27:00 -0000

Going to an event that is outside your industry can be a great thing for your business.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Special Episode 18.2 - A Conversation with Brian Solis

Wed, 02 Oct 2019 15:00:00 -0000

Okay on to the show...

We have a great episode for you today. Today we’re talking to Brian Solis. Brian is a Principal Analyst and Futurist at Altimeter, a keynote speaker, and best-selling author of some amazing books. His latest is Lifescale: How to Live A More Creative, Productive and Happy Life.

Brian, welcome to the Digital Marketing Dive Podcast. Thanks for taking the time out of your busy schedule to chat with us today.

This week we’re doing our favorite Internet finds:

Shawn: Blue Snowball Microphone

Seth: Blue Yeti Microphone

Brian: Lifescaling.me // BrianSolis.com

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 18 - Getting Meta on Podcasts

Mon, 23 Sep 2019 15:00:00 -0000

Okay on to the show...

We have a great episode for you today!

Today we’re going meta. We’re talking podcasts and podcasting.

SS: First, I think we should ask the question if Podcasting is right for small businesses and at what phase should one be started?

What’s the intent of the podcast?

Hosts
Anchor
Libsyn
Blubrry
Podbean
Tools
Audacity
Anchor is a tool too
Fancy all in one kit like we have with a mixing board, microphones, and headphones we don’t use
Standalone microphones like Blue Snowball, or Blue Yeti, etc.
Your phone… No seriously… your phone.
Tips
Quality of content matters more than quality of production value
Remember we’re not going for NPR here. This is podcasting not radio
If you drop the F-Bomb you should really use the Explicit tag for that show. It doesn’t mean you need to use it from now on, just the shows where curses and sensitive content is used or talked about.

This week we’re doing our favorite podcast picks.

Shawn: How I Built This | Ed Mylett Show

Seth: The Morning Stream | Startup by Gimlet

Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Special Edition Episode 17.2 - Interview with Ted Rubin

Wed, 18 Sep 2019 18:32:00 -0000

Okay on to the show...

We have a great episode for you today. Today we’re talking to Ted Rubin. Ted is a digital marketer and brand strategist who coined the term Return on Relationship (aka. #RonR). He is also the Chief Marketing Officer of Photofy, a prolific author, and an even more prolific social media personality.

This week we’re doing our favorite Internet finds:

Shawn: HARO

Seth: Calm

Ted: Tiktok

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Snippet... Tool Tip... JoplinApp.org

Thu, 12 Sep 2019 13:23:00 -0000

A quick tool recommendation.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 17 - Building Apps with Alex Garashchenko

Sun, 08 Sep 2019 15:00:00 -0000

This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

Okay on to the show...

We have a great episode for you today!

Today we have an interview with Alex Garashchenko of Doodle Applications.

This week we’re doing general apps and sites that intrigue us.

Shawn: Facebook Messenger

Seth: Pocket Casts and Pulse App

Alex: Contact Code

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Snippet ... Self-care.

Wed, 28 Aug 2019 15:00:00 -0000

Just some thoughts on self-care.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 16 - Free Is NEVER Free

Mon, 26 Aug 2019 15:00:00 -0000

Okay on to the show...

We have a great episode for you today!

Today we’re going to talk about how FREE is NEVER FREE.

When someone offers to do your site for free, there is always a catch
It might be as simple as them needing the experience
But it could lead to more of a headache than it’s worth
Beyond sites, there’s also marketing considerations “My nephew will post on my Facebook for free”
Does your nephew understand your audience?

This week we’re doing general apps and sites that intrigue us.

Shawn: GTMetrix

Seth: LinkedIn Learning (Not cheap, but worth it when you get LinkedIn Premium)

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 15 - What Goes Into Making A Great Website

Mon, 19 Aug 2019 15:00:00 -0000

Okay on to the show...

We have a great episode for you today!

Today we’re going to talk about what goes into a great website.

A Good Host
A Good CMS → partial to WordPress → Powers 33%+ of the Web
A Good Framework → Elementor is great → Freemium
A Designer with a good sense of design → Good use of white space. White space is your friend
Easily navigable
Clear concise customer journey and goals

This week we’re doing general apps and sites that intrigue us.

Shawn: News Feed Eradicator

Seth: igfonts.io → Ever wonder how people get fun fonts into Instagram? This is how.

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 14 - Funnels, Funnels, and More Funnel Fun

Mon, 05 Aug 2019 04:00:00 -0000

Okay on to the show...

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

And we have an announcement… intro to Big Head Digital Media.

We have a great episode for you today!

Today we’re going to talk about funnels and doing them right for optimal results.

For starters, What’s the difference between a funnel and a website?

A Funnel begins with a landing page as opposed to a home page

Benefits of funnels v. websites

Funnel is more targeted and direct. Audience has one choice
Website will perform better with SEO and general marketing

Downside of Funnels v. websites

Funnels are virtually SEO resistant. Google needs pages/etc, Funnels are typically 3-5 pages that are in sequence
Websites can be almost too broad. Most websites have a 3-5% conversion rate if they’re really good. Where a funnel can be 10%+

So, how do you use a funnel effectively?

This is where you’re getting into the big leagues because you’re going to put some ad dollars in. And, you’re probably going to fail at first.
The funnel actually begins with your ad. If the message in your ad doesn’t get someone thinking of you as a solution, you’ve lost them before they even click.

This week we’re doing general apps and sites that intrigue us.

Shawn: PhoneSites

Seth: WhatFont Chrome Extension

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 13 - Mobile vs. Desktop

Mon, 22 Jul 2019 04:00:00 -0000

Okay on to the show...

We have a great episode for you today!

Today we’re going to talk about Mobile vs. Desktop (Across the board, not just SEO).

But, let’s start with SEO. What are the differences for Mobile SEO?

Shorter content availability
User Experience
Mobile First
Google is going to a Mobile First index this month

Mobile User Experience Overall

The phone is the new television
SPEED

The Social Experience

Generally on the move, need a fast experience

A thought on Attention Spans

People now have an attention span around the same length of a goldfish

This week we’re doing general apps and sites that intrigue us.

Shawn: Watch Guru

Seth: Icon8 Lunacy for the PC (Sketch for Windows 10)

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 12 - Domains and Your Business

Mon, 08 Jul 2019 15:00:00 -0000

Okay on to the show...

We have a great episode for you today!

Today we’re going to talk about domains. For yourself and for your brand.

This is the beginning conversation of a topic much larger than just domain names. This is where you have to think out your 5/10 year plan.

YourName.com or YourCompanyName.com
Benefits of each - Reputation for the name (the persons name), If a brand, it’s not tied to one single person potentially.
Disadvantages of each - Unless there is an element of “celebrity” to the person’s name, it could make their business seem small… Building a brand is expensive

But… in today’s world is it really a concern with someone’s name as the brand? Building “celebrity” is relatively easy now if you know what you’re doing.

Think of companies like Ogilvy(132 offices in 18 countries), Grant Cardone (116 employees), Vayner Media (800 Employees)

And cases like Rimm Kaufman group, which was acquired for an undisclosed, but assumed large amount.

This week we’re doing general apps and sites that intrigue us.

Shawn: https://insta-space.org/

Seth: Basecamp for project management. And ExpressVPN

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 11 - Voice Search

Mon, 24 Jun 2019 15:00:00 -0000

Okay on to the show...

We have a great episode for you today!

Today we’re going to talk about voice search.

Not as prevalent on desktop, but taking mobile by storm
Voice assistants like Amazon’s Echo, Google Home, and others
How does this affect SEO?
How does this change how Websites are structured?
What steps do business owners need to take to make sure they show up in voice search?

This week we’re doing general apps and sites that intrigue us.

Shawn: Storyblocks

Seth: AnswerThePublic

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Special Episode - 10.2 - Jonathan Mercer of Stacks Co. Talking About Community Online And Off

Wed, 19 Jun 2019 18:08:00 -0000

Okay on to the show...

We have a great episode for you today!

Today we’re going to talk about building community. And we have a special guest. Jonathan Mercer of Stacks Co. who had done an amazing job building a physical and digital community around the Stacks brand.

Jon, tell us a little about your background, Pre-Stacks?
What is your definition of Co-Working?
Did you always see yourself getting involved with Co-Working?
What benefits have you seen with using digital for getting the word out?
What kind of downside?
Have you seen some crossover between “Online” and “Offline” in the way people join communities?
What is it about Doylestown that made you want to stay and build Stacks?
How is the co-working community different here than elsewhere in your experience?
Where do you see Stacks Co. and the community you built going in the future?

This week we’re doing general apps and sites that intrigue us.

Shawn: Habit Hub

Seth: DNSimple

Jonathan: Apple Podcasts and Podcasts in General

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 10 - Jargon

Mon, 10 Jun 2019 15:00:00 -0000

We have a great episode for you today. Episode 10!

Today we’re going to talk about jargon in the various marketing disciplines and why you should try to avoid it when talking to clients.

Some examples…

SEO Jargon:

SERP
Backlink
Algorithm
Black Hat/White Hat/Grey Hat

Social Jargon

Hashtag
Edgerank
Retargeting

General

AI
Big Data
Beacon
Anything with “Hacking”

This week we’re doing general apps and sites that intrigue us.

Shawn: Interval Timer

Seth: Canva.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Dive Snippet.... Rainy Day Productivity

Tue, 28 May 2019 15:00:00 -0000

Here is a quick snippet to give you some ideas of what to do on a rainy day.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 9 - Reddit... A Hidden Gem or a Waste of Time

Mon, 27 May 2019 15:00:00 -0000

We have a great episode for you today.

Today we’re going to talk about Reddit → Hidden Gem or Waste of Time

Some consider it the front page of the Internet
If you’re not careful, like the Internet, you can get sucked down a rather scary rabbit hole.
Is this a good place for a brand to interact
Always read the subreddit guidelines before interacting
Give more than you ask
Share good content from across the Web that is relevant, but not just yours
Be open to criticism and react appropriately and accordingly
Lurk vs. Post. Which is better?

This week we’re doing general apps and sites that intrigue us.

Shawn: Hopper for flights

Seth: Boost for Reddit - Great Reddit app → Android only though.

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

SNIPPET EPISODE- 80% of all ads get ignored?!? Only if your ad sucks...

Wed, 22 May 2019 16:57:00 -0000

A report came out that said 80% of all ads online get ignored. Shawn walks you through how to create ads that get noticed in today’s snippet episode.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 8 - Facebook and Instagram For Your Business

Fri, 03 May 2019 15:00:00 -0000

We have a great episode for you today.

Today we’re going to talk about using Facebook and Instagram for your business.

Business Page vs. Personal Page used for Business
Reach is a major concern: Facebook put up a lot of roadblocks for organic reach for business pages. (Promoting paying for ads… hoooowwww convenient…)
Boosting posts
“Boost” vs. A Straight Up Ad
Likely a rant here… lol… I (Shawn) HATE boosted posts
Shhhh don’t tell him Seth boosted the episode 5 post.
FB and IG stories
Sponsored Posts on IG
Done in same platform as Facebook ads, however, the audience on FB is different from audience on IG, and the ad content should be treated as such
Great video from social media pro Sunny Lenarduzzi on her Instagram tricks. Some really good ideas: https://youtu.be/anPgxACGPLE

This week we’re going to try something different. Instead of our WordPress plugin picks. We’re doing general apps and sites that intrigue us.

Shawn: Workflowy - Powerful AF for helping keep Sh*t organized

Seth: Planoly - Has a free basic plan with some limitations, but a neat way to plan out your Instagram account.

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 7 - E-Commerce and SEO

Mon, 29 Apr 2019 15:00:00 -0000

We have a great episode for you today.

Today we’re going to talk about a topic that is near and dear to his royal highness’ heart... E-Commerce and SEO.

What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site?
Three words…
Tech-
Ni-
Cal
Crawlability, Canonicalization, Pagination, etc.
Optimize Your Meta Titles, Descriptions, and H1’s
All on different levels - Content/Category/Product
Your URLs MUST be human readable.
If you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings.
Write unique product titles and descriptions
DUplicate content is still duplicate content
Keyword rich content is still needed
Rant possibility: People say SEO is dead for ecommerce… “It doesn’t work”... in reality, laziness is what doesn’t work.
Canonicalization
Shawn… enlighten us.
Focus on ranking individual product and category pages for less competitive terms
A saturated market for direct match terms
Find Long‐Tail and Related Keyword Variations
Need SSL (HTTPS) sitewide. You should have this regardless.
An XML sitemap is key
Difference between Sitemap and Sitemap index?
Look at your competition and what they are ranking for.
Look at the pages they are ranking for…
20/180 Principle
Use Schema.org to mark up your site with schema tags to make the site that much more user and bot friendly
Start with Brands, Contact Info, Reviews
Great resource, but highlights their tool is Ahref’s article on this topic.

As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

Shawn: Classic Editor - Get rid of the that pesky Gutenberg!

Seth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers’ sites in one swoop.

E-Commerce Related Pick: WP SEO Structured Data Schema Pro

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Snippet ... Being a connector...

Sun, 21 Apr 2019 20:59:00 -0000

My thoughts on being a connector and not only connecting people to benefit yourself, but others as well.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 6 - Local SEO and Reputation Management

Mon, 15 Apr 2019 15:00:00 -0000

We have a great episode for you today.

Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important.

Local SEO Importance
According to Google, 46% of searches now have a ‘local intent’.
“Near Me” searches
Using Google My Business and Bing Places to boost your business in the SERPs
Different features on both platforms. Utilize them all
Post snippets from your blog posts on GMB and link back to your site for more details
Post offers on both platforms to entice potential customers to patronize your business
Get those citations correct and uniform across as many directories as possible
Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny.
68% of consumers say they would stop using a local business if they found incorrect information in local directories.
Do people use Bing for local searches?
If they use the Edge browser on Windows 10 as their default and don’t change things, then yes.
If they use Chrome, then they probably use Google
Reputation Management Importance
Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search.
Watching your reviews and responding to both negative and positive ones is key
Tips on getting reviews from your customers

As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

Shawn: Really Simple SSL

Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers.

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 5 - Feedback Is A Good Thing

Mon, 01 Apr 2019 15:00:00 -0000

We have a great episode for you today.

Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews.
Feedback, both good and bad can help you improve your offerings for the better
Some ways to get feedback before your clients go public
Surveys
Google Forms
LimeSurvey
Survey Monkey
Make the surveys quick and no more than one page of questions. Aim for about 5 questions.

As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version.

Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects.

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

(Snippet) Visibility is (almost) everything.

Sat, 23 Mar 2019 22:01:00 -0000

Tales from an empty nail salon.

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Episode 4 - Why Is My SEO Not Working?

Mon, 18 Mar 2019 14:42:00 -0000

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn, of Shawn Swaim Consulting.

We have a great episode for you today.

Topic:

Why your site and SEO campaign isn’t working (reference: https://searchenginewatch.com/2019/02/25/ten-reasons-seo-campaign-not-working/)

Why SEO and Digital Marketing isn’t something you necessarily want to offshore and do on the cheap

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 3 - The ROI of Digital Marketing (Long term vs. Immediate)

Mon, 04 Mar 2019 13:00:00 -0000

We have a great episode for you today.

The ROI of Digital Marketing (Long term vs. Immediate)
Different types of Digital Marketing have different types of metrics to track
SEO
PPC
Email
Social Media
What KPI’s to look for
“Vanity” and Cold hard results
“Follows” vs. Leads
“You can’t cash Facebook likes” - Frank Kern
Setting expectations
Giving efforts enough time to generate results

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 2 - Common Small Biz mistakes in Web Design, SEO, Social Media, etc.

Fri, 22 Feb 2019 18:23:00 -0000

We have a great episode for you today.

TOPIC: Common Small Biz mistakes in Web Design, SEO, Social Media, etc.

Build a Website and people will automagically find you and start coming to your site. (Assuming that because you “exist” and think people *should* just find you because of that is ignorance.) Building on WordPress, though a great first step to getting found online, isn’t an instant cure to being found online. You still need a digital marketing plan and an optimization strategy.
Building a site on SquareSpace, Wix, Weeby et al might seem like a great start and a way to avoid paying a designer, but a lot more goes into a site design and development than just the looks. It’s more than skin deep. (Saving money today at the expense of leaving money on the table for the year).
Page builders offered by hosting platforms just plain suck and are impossible to optimized later. Don’t use them.
It’s a cliche but you need to allocate money to marketing to do marketing. There are quick and easy things you can do, but you need to focus on your core business not the marketing. Do what you’re good at and hire for the rest. In the end it will work out.

Be sure to check out Kylee Pedrosa Nutrition. She’s the best!

And if there are any lawyers out there don’t sue us. (You’ll know what we’re talking about if you listen).

So that’s it. It’s been fun! See you on the flip side!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Dive Snippet

Wed, 06 Feb 2019 05:00:00 -0000

Email marketing tip

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Digital Marketing Dive Snippet

Tue, 05 Feb 2019 13:46:00 -0000

Our first Digital Marketing Dive Snippet

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 1 - You Have To Start At The Start

Sat, 02 Feb 2019 01:14:00 -0000

Welcome to the first "Real" episode of the Digital Marketing Dive podcast with Seth Goldstein of Goldstein Media and Shawn Swaim of Shawn Swaim Consulting. Recorded live from Stacks Co. Workspace in Historic Doylestown, PA. WARNING: This episode is a bit off the cuff and rough around the edges. But bare with us as we iron out the kinks.

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