On Brand with Nick Westergaard http://onbrandpodcast.com/ en 2014 On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com. https://megaphone.imgix.net/podcasts/c25d752a-5228-11ec-86c2-db3b34f47e04/image/dcdd2c6c06cc7d93ca9ff26a60a8ba9f.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress On Brand with Nick Westergaard http://onbrandpodcast.com/ no episodic Nick Westergaard On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com. On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.

]]> Nick Westergaard nick@nickwestergard.com The OLIPOP Strategy for Category Disruption Mark Lester and David Lester are brothers who have turned a shared history of high-level brand strategy into a family legacy of innovation. David is the co-founder of OLIPOP, the prebiotic soda that has fundamentally changed the beverage landscape by blending gut-health science with the nostalgia of a classic cola. Mark, co-founder of the consultancy Squint, has spent his career at R/GA and We Are Pi shaping the strategic direction of global icons like Nike and Samsung. Together, they represent a unique bridge between the rigor of global brand building and the intuition required to launch a category-defining startup. What You’ll Learn in This Episode The hidden strategy of finding category value in plain sight How to break only one rule really hard to drive innovation Lessons from building a billion-dollar brand using global marketing rigor Why the discovery channel of the retail store still beats direct-to-consumer The unique dynamic of using brotherly advice to jump into the entrepreneurial unknown Episode Chapters (00:00) Intro (01:24) Growing up in Northern England with entrepreneurial roots (04:28) The Nashville hike that launched a business partnership (06:59) Concepts for innovation and the "break one rule" mantra (12:29) The philosophy of Squint and finding hidden value (15:15) Managing the shift from family connection to business collaboration (18:02) Navigating the pivot from D2C back to retail discovery (24:48) Lessons in building brands for scale from the very beginning (28:11) Brands that make the Lester brothers smile About David Lester and Mark Lester David Lester is the co-founder of OLIPOP, the prebiotic soda brand that has achieved over half a billion dollars in sales by blending gut-health benefits with classic nostalgia. Before turning his focus to functional beverages, David spent a decade in global innovation and marketing at Diageo, working across three continents to master the discipline of consumer goods. Mark Lester is the co-founder and Chief Strategy Officer of Squint, a strategic brand consultancy that helps global icons like Nike and Netflix unlock hidden value. With a background at R/GA and We Are Pi, Mark brings twenty years of big-brand experience to the challenge of category disruption. What Brands Have Made David and Mark Smile Recently? The brothers recently shared a smile over the enduring power of brand nostalgia and personality. Mark is energized by the intelligent copywriting of David protein bars and the experience-led branding of Duolingo, while David finds joy in the community-built legacy of Atlanta's Octane Coffee and the timeless playfulness of Nintendo. Resources & Links Connect with David and Mark on LinkedIn. Learn more about Squint and OLIPOP. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Apr 2026 06:30:00 -0000 full Nick Westergaard Mark Lester and David Lester are brothers who have turned a shared history of high-level brand strategy into a family legacy of innovation. David is the co-founder of OLIPOP, the prebiotic soda that has fundamentally changed the beverage landscape by blending gut-health science with the nostalgia of a classic cola. Mark, co-founder of the consultancy Squint, has spent his career at R/GA and We Are Pi shaping the strategic direction of global icons like Nike and Samsung. Together, they represent a unique bridge between the rigor of global brand building and the intuition required to launch a category-defining startup. What You’ll Learn in This Episode The hidden strategy of finding category value in plain sight How to break only one rule really hard to drive innovation Lessons from building a billion-dollar brand using global marketing rigor Why the discovery channel of the retail store still beats direct-to-consumer The unique dynamic of using brotherly advice to jump into the entrepreneurial unknown Episode Chapters (00:00) Intro (01:24) Growing up in Northern England with entrepreneurial roots (04:28) The Nashville hike that launched a business partnership (06:59) Concepts for innovation and the "break one rule" mantra (12:29) The philosophy of Squint and finding hidden value (15:15) Managing the shift from family connection to business collaboration (18:02) Navigating the pivot from D2C back to retail discovery (24:48) Lessons in building brands for scale from the very beginning (28:11) Brands that make the Lester brothers smile About David Lester and Mark Lester David Lester is the co-founder of OLIPOP, the prebiotic soda brand that has achieved over half a billion dollars in sales by blending gut-health benefits with classic nostalgia. Before turning his focus to functional beverages, David spent a decade in global innovation and marketing at Diageo, working across three continents to master the discipline of consumer goods. Mark Lester is the co-founder and Chief Strategy Officer of Squint, a strategic brand consultancy that helps global icons like Nike and Netflix unlock hidden value. With a background at R/GA and We Are Pi, Mark brings twenty years of big-brand experience to the challenge of category disruption. What Brands Have Made David and Mark Smile Recently? The brothers recently shared a smile over the enduring power of brand nostalgia and personality. Mark is energized by the intelligent copywriting of David protein bars and the experience-led branding of Duolingo, while David finds joy in the community-built legacy of Atlanta's Octane Coffee and the timeless playfulness of Nintendo. Resources & Links Connect with David and Mark on LinkedIn. Learn more about Squint and OLIPOP. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mark Lester and David Lester are brothers who have turned a shared history of high-level brand strategy into a family legacy of innovation. David is the co-founder of OLIPOP, the prebiotic soda that has fundamentally changed the beverage landscape by blending gut-health science with the nostalgia of a classic cola. Mark, co-founder of the consultancy Squint, has spent his career at R/GA and We Are Pi shaping the strategic direction of global icons like Nike and Samsung. Together, they represent a unique bridge between the rigor of global brand building and the intuition required to launch a category-defining startup. What You’ll Learn in This Episode The hidden strategy of finding category value in plain sight How to break only one rule really hard to drive innovation Lessons from building a billion-dollar brand using global marketing rigor Why the discovery channel of the retail store still beats direct-to-consumer The unique dynamic of using brotherly advice to jump into the entrepreneurial unknown Episode Chapters (00:00) Intro (01:24) Growing up in Northern England with entrepreneurial roots (04:28) The Nashville hike that launched a business partnership (06:59) Concepts for innovation and the "break one rule" mantra (12:29) The philosophy of Squint and finding hidden value (15:15) Managing the shift from family connection to business collaboration (18:02) Navigating the pivot from D2C back to retail discovery (24:48) Lessons in building brands for scale from the very beginning (28:11) Brands that make the Lester brothers smile About David Lester and Mark Lester David Lester is the co-founder of OLIPOP, the prebiotic soda brand that has achieved over half a billion dollars in sales by blending gut-health benefits with classic nostalgia. Before turning his focus to functional beverages, David spent a decade in global innovation and marketing at Diageo, working across three continents to master the discipline of consumer goods. Mark Lester is the co-founder and Chief Strategy Officer of Squint, a strategic brand consultancy that helps global icons like Nike and Netflix unlock hidden value. With a background at R/GA and We Are Pi, Mark brings twenty years of big-brand experience to the challenge of category disruption. What Brands Have Made David and Mark Smile Recently? The brothers recently shared a smile over the enduring power of brand nostalgia and personality. Mark is energized by the intelligent copywriting of David protein bars and the experience-led branding of Duolingo, while David finds joy in the community-built legacy of Atlanta's Octane Coffee and the timeless playfulness of Nintendo. Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2075 Why Your CX Dashboard Needs a Piece of Humanity The customer experience often feels like a series of accidental encounters, but Jeannie Walters argues it is actually the ultimate competitive lever. With over twenty years of experience helping brands like JPMorgan Chase and SAP, she moves beyond vague buzzwords to show how leaders can intentionally design every moment of the journey. Her new book reveals why experience is the only sustainable way to boost revenue and outpace the competition in a crowded market. What You’ll Learn in This Episode How to move beyond vague buzzwords to intentionally design every moment of the customer journey The three-part framework for success that combines mindset with strategy and discipline Why the biggest myth in regulated industries is that you can’t innovate the experience How to identify micro-moments to proactively reduce customer anxiety and build trust The secret to balancing high-tech AI tools with a necessary sense of humanity Episode Chapters (00:00) Intro (01:10) Moving beyond the fear of experience being everything (03:19) Why nice is not a strategy (05:33) Aligning the brand promise with the customer mission (09:19) Disrupting the status quo in regulated industries (15:20) Finding the micro-moments that matter (20:01) Designing for emotional highs and lows (23:39) Managing empathy as a finite resource (28:11) Where to connect with Jeannie About Jeannie Walters Jeannie Walters, CCXP, CSP, is a certified customer experience expert, CEO of Experience Investigators, and an international keynote speaker with over 20 years of impact across industries ranging from healthcare to hospitality. She has led transformative efforts for global brands like JPMorgan Chase and SAP and has reached over half a million learners through her LinkedIn Learning courses. Jeannie is the author of the book Experience Is Everything, where she reveals how leaders can boost performance and revenue by making customer experience their greatest competitive advantage. What Brand Has Made Jeannie Smile Recently? Costco recently caught Jeannie’s attention not just for their consistent warehouse experience, but for their proactive approach to the housing crisis in California. By building apartments directly on top of a new warehouse location, they are investing in the literal foundation of their community, creating a virtuous cycle of loyalty that extends far beyond the checkout line. Resources & Links Connect with Jeannie on LinkedIn and her website, Experience Investigators. Check out her new book, Experience Is Everything. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Listen & Support the Show Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Apr 2026 06:30:00 -0000 full Nick Westergaard The customer experience often feels like a series of accidental encounters, but Jeannie Walters argues it is actually the ultimate competitive lever. With over twenty years of experience helping brands like JPMorgan Chase and SAP, she moves beyond vague buzzwords to show how leaders can intentionally design every moment of the journey. Her new book reveals why experience is the only sustainable way to boost revenue and outpace the competition in a crowded market. What You’ll Learn in This Episode How to move beyond vague buzzwords to intentionally design every moment of the customer journey The three-part framework for success that combines mindset with strategy and discipline Why the biggest myth in regulated industries is that you can’t innovate the experience How to identify micro-moments to proactively reduce customer anxiety and build trust The secret to balancing high-tech AI tools with a necessary sense of humanity Episode Chapters (00:00) Intro (01:10) Moving beyond the fear of experience being everything (03:19) Why nice is not a strategy (05:33) Aligning the brand promise with the customer mission (09:19) Disrupting the status quo in regulated industries (15:20) Finding the micro-moments that matter (20:01) Designing for emotional highs and lows (23:39) Managing empathy as a finite resource (28:11) Where to connect with Jeannie About Jeannie Walters Jeannie Walters, CCXP, CSP, is a certified customer experience expert, CEO of Experience Investigators, and an international keynote speaker with over 20 years of impact across industries ranging from healthcare to hospitality. She has led transformative efforts for global brands like JPMorgan Chase and SAP and has reached over half a million learners through her LinkedIn Learning courses. Jeannie is the author of the book Experience Is Everything, where she reveals how leaders can boost performance and revenue by making customer experience their greatest competitive advantage. What Brand Has Made Jeannie Smile Recently? Costco recently caught Jeannie’s attention not just for their consistent warehouse experience, but for their proactive approach to the housing crisis in California. By building apartments directly on top of a new warehouse location, they are investing in the literal foundation of their community, creating a virtuous cycle of loyalty that extends far beyond the checkout line. Resources & Links Connect with Jeannie on LinkedIn and her website, Experience Investigators. Check out her new book, Experience Is Everything. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Listen & Support the Show Learn more about your ad choices. Visit megaphone.fm/adchoices The customer experience often feels like a series of accidental encounters, but Jeannie Walters argues it is actually the ultimate competitive lever. With over twenty years of experience helping brands like JPMorgan Chase and SAP, she moves beyond vague buzzwords to show how leaders can intentionally design every moment of the journey. Her new book reveals why experience is the only sustainable way to boost revenue and outpace the competition in a crowded market. What You’ll Learn in This Episode How to move beyond vague buzzwords to intentionally design every moment of the customer journey The three-part framework for success that combines mindset with strategy and discipline Why the biggest myth in regulated industries is that you can’t innovate the experience How to identify micro-moments to proactively reduce customer anxiety and build trust The secret to balancing high-tech AI tools with a necessary sense of humanity Episode Chapters (00:00) Intro (01:10) Moving beyond the fear of experience being everything (03:19) Why nice is not a strategy (05:33) Aligning the brand promise with the customer mission (09:19) Disrupting the status quo in regulated industries (15:20) Finding the micro-moments that matter (20:01) Designing for emotional highs and lows (23:39) Managing empathy as a finite resource (28:11) Where to connect with Jeannie About Jeannie Walters Jeannie Walters, CCXP, CSP, is a certified customer experience expert, CEO of Experience Investigators, and an international keynote speaker with over 20 years of impact across industries ranging from healthcare to hospitality. She has led transformative efforts for global brands like JPMorgan Chase and SAP and has reached over half a million learners through her LinkedIn Learning courses. Jeannie is the author of the book Experience Is Everything, where she reveals how leaders can boost performance and revenue by making customer experience their greatest competitive advantage. What Brand Has Made Jeannie Smile Recently? Costco recently caught Jeannie’s attention not just for their consistent warehouse experience, but for their proactive approach to the housing crisis in California. By building apartments directly on top of a new warehouse location, they are investing in the literal foundation of their community, creating a virtuous cycle of loyalty that extends far beyond the checkout line. Resources & Links

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Listen & Support the Show

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1921 The Cringe-Free Guide to Personal Branding Personal branding often feels like a race to see who can shout the loudest, but Vanessa Errecarte is changing the script. The CEO of Marketing Simplified and author of the new book Valuable & Visible joins the show to discuss her framework for building influence without the “look at me” self-promotion. We dive into how leaders can move past the management myth of image-first branding to focus on a values-driven approach that prioritizes impact and clarifies your true professional value. What You’ll Learn in This Episode Why almost everyone hates self-promotion and how to reframe branding as a service-first act of marketing courage. Why your personal brand is your ultimate insurance policy in a volatile, AI-driven market. How to clarify your unique value "line" so that AI and human recruiters categorize you as a premium asset. Why you need a simple personal website to protect your professional identity from the whims of social media algorithms. How to move from just giving information to providing unique interpretation that stops the scroll. Episode Chapters (00:00) Intro: The race to shout the loudest (01:31) Busting the biggest personal branding myths (02:27) It’s about the customer, not “me, me, me” (05:03) Bringing your whole self to work (09:00) Stepping out to say “I can help” (11:57) Cultural identity and professional value (15:54) Redefining significance in your career (24:53) Why keywords are becoming concepts (26:41) What brand has made Vanessa smile recently? About Vanessa Errecarte Vanessa Errecarte is an award-winning marketing consultant, an MBA educator, and the CEO of Marketing Simplified. She created and teaches one of the nation’s only for-credit MBA courses in personal branding at the UC Davis Graduate School of Management, where she has twice been named Teacher of the Year. For more than two decades, Vanessa has helped thousands of organizations and professionals clarify their value, stand out, and create meaningful impact. In her book, Valuable & Visible: Redefining Personal Branding by Putting Impact Over Image (out May 5, 2026), Vanessa reframes personal branding for professionals who want influence without the "cringe" of self-promotion. What Brand Has Made Vanessa Smile Recently? Vanessa highlighted Liquid Death for its ability to take the most boring product in the world—plain water—and give it its “own line” through bold, conceptual branding. She finds inspiration in how they use an aluminum can and a unique point of view to make a commodity feel exciting without needing a traditional mascot. Resources & Links Connect with Vanessa on LinkedIn and her website, Marketing Simplified. Check out her new book, Valuable & Visible. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Apr 2026 06:30:00 -0000 full Nick Westergaard Personal branding often feels like a race to see who can shout the loudest, but Vanessa Errecarte is changing the script. The CEO of Marketing Simplified and author of the new book Valuable & Visible joins the show to discuss her framework for building influence without the “look at me” self-promotion. We dive into how leaders can move past the management myth of image-first branding to focus on a values-driven approach that prioritizes impact and clarifies your true professional value. What You’ll Learn in This Episode Why almost everyone hates self-promotion and how to reframe branding as a service-first act of marketing courage. Why your personal brand is your ultimate insurance policy in a volatile, AI-driven market. How to clarify your unique value "line" so that AI and human recruiters categorize you as a premium asset. Why you need a simple personal website to protect your professional identity from the whims of social media algorithms. How to move from just giving information to providing unique interpretation that stops the scroll. Episode Chapters (00:00) Intro: The race to shout the loudest (01:31) Busting the biggest personal branding myths (02:27) It’s about the customer, not “me, me, me” (05:03) Bringing your whole self to work (09:00) Stepping out to say “I can help” (11:57) Cultural identity and professional value (15:54) Redefining significance in your career (24:53) Why keywords are becoming concepts (26:41) What brand has made Vanessa smile recently? About Vanessa Errecarte Vanessa Errecarte is an award-winning marketing consultant, an MBA educator, and the CEO of Marketing Simplified. She created and teaches one of the nation’s only for-credit MBA courses in personal branding at the UC Davis Graduate School of Management, where she has twice been named Teacher of the Year. For more than two decades, Vanessa has helped thousands of organizations and professionals clarify their value, stand out, and create meaningful impact. In her book, Valuable & Visible: Redefining Personal Branding by Putting Impact Over Image (out May 5, 2026), Vanessa reframes personal branding for professionals who want influence without the "cringe" of self-promotion. What Brand Has Made Vanessa Smile Recently? Vanessa highlighted Liquid Death for its ability to take the most boring product in the world—plain water—and give it its “own line” through bold, conceptual branding. She finds inspiration in how they use an aluminum can and a unique point of view to make a commodity feel exciting without needing a traditional mascot. Resources & Links Connect with Vanessa on LinkedIn and her website, Marketing Simplified. Check out her new book, Valuable & Visible. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Personal branding often feels like a race to see who can shout the loudest, but Vanessa Errecarte is changing the script. The CEO of Marketing Simplified and author of the new book Valuable & Visible joins the show to discuss her framework for building influence without the “look at me” self-promotion. We dive into how leaders can move past the management myth of image-first branding to focus on a values-driven approach that prioritizes impact and clarifies your true professional value. What You’ll Learn in This Episode Why almost everyone hates self-promotion and how to reframe branding as a service-first act of marketing courage. Why your personal brand is your ultimate insurance policy in a volatile, AI-driven market. How to clarify your unique value "line" so that AI and human recruiters categorize you as a premium asset. Why you need a simple personal website to protect your professional identity from the whims of social media algorithms. How to move from just giving information to providing unique interpretation that stops the scroll. Episode Chapters (00:00) Intro: The race to shout the loudest (01:31) Busting the biggest personal branding myths (02:27) It’s about the customer, not “me, me, me” (05:03) Bringing your whole self to work (09:00) Stepping out to say “I can help” (11:57) Cultural identity and professional value (15:54) Redefining significance in your career (24:53) Why keywords are becoming concepts (26:41) What brand has made Vanessa smile recently? About Vanessa Errecarte Vanessa Errecarte is an award-winning marketing consultant, an MBA educator, and the CEO of Marketing Simplified. She created and teaches one of the nation’s only for-credit MBA courses in personal branding at the UC Davis Graduate School of Management, where she has twice been named Teacher of the Year. For more than two decades, Vanessa has helped thousands of organizations and professionals clarify their value, stand out, and create meaningful impact. In her book, Valuable & Visible: Redefining Personal Branding by Putting Impact Over Image (out May 5, 2026), Vanessa reframes personal branding for professionals who want influence without the "cringe" of self-promotion. What Brand Has Made Vanessa Smile Recently? Vanessa highlighted Liquid Death for its ability to take the most boring product in the world—plain water—and give it its “own line” through bold, conceptual branding. She finds inspiration in how they use an aluminum can and a unique point of view to make a commodity feel exciting without needing a traditional mascot.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1940 We Have an Attentional Health Problem We often treat our attention like a machine to be controlled, focusing only on the metrics that drive immediate results. But we have an attentional health problem. We are starving our organizations of the relational connection they need to truly thrive. Today, the author of The Culture Code, Daniel Coyle, joins us to discuss his new book, Flourish. We are moving beyond the boardroom to explore how we can design environments of belonging, joy, and vitality by shifting our focus from narrow control to deep, human connection. What You’ll Learn in This Episode How to balance narrow focus with relational attention to improve your attentional health Why embracing a certain level of friction and annoyance is the essential price of building real community The leadership play of framing horizons and guardrails rather than dictating specific answers How to move from a culture of coercion to one of curiosity by asking the simple question what is your story Why the most effective leaders act as designers who spotlight and celebrate organic growth Episode Chapters (00:00) Intro (01:18) The Westergaard Code and guiding attention (03:53) Understanding the two systems of attention (06:49) Attentional health and the blueprint for flourishing (09:11) Creating connective energy and mattering (13:28) Why we are terrible at predicting social joy (18:54) Designing community through the longest lunch in Paris (23:13) Leadership as a design function and the power of small groups (25:31) Practicing patience and spotlighting what works (27:47) Brand that makes Daniel Coyle smile About Daniel Coyle Daniel Coyle is the New York Times bestselling author of The Culture Code, which was named Best Business Book of the Year by Bloomberg, BookPal, and Business Insider. He has served as an advisor to many high-performing organizations, including the Navy SEALs, Microsoft, Google, and the Cleveland Guardians. His extensive body of work includes The Talent Code, The Secret Race, The Little Book of Talent, and Hardball, which was adapted into a major motion picture. In his latest work, Flourish, Coyle draws from rigorous reporting and scientific research to offer a practical blueprint for cultivating a life of belonging, joy, and vitality. What Brand Has Made Daniel Smile Recently? Daniel Coyle recently found himself smiling at Martin Guitars. After acquiring his first one, he was struck by the brand's deep interweaving with the fabric of American music, noting how even the lyrics to the classic song “The Weight” were inspired by the brand's Nazareth, Pennsylvania, roots. For Coyle, the way people care for these instruments and their storied history makes being around the brand feel genuinely good. Resources & Links Connect with Daniel on LinkedIn. Check out his new book, Flourish: The Art of Building Meaning, Joy, and Fulfillment. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Mar 2026 06:30:00 -0000 full Nick Westergaard We often treat our attention like a machine to be controlled, focusing only on the metrics that drive immediate results. But we have an attentional health problem. We are starving our organizations of the relational connection they need to truly thrive. Today, the author of The Culture Code, Daniel Coyle, joins us to discuss his new book, Flourish. We are moving beyond the boardroom to explore how we can design environments of belonging, joy, and vitality by shifting our focus from narrow control to deep, human connection. What You’ll Learn in This Episode How to balance narrow focus with relational attention to improve your attentional health Why embracing a certain level of friction and annoyance is the essential price of building real community The leadership play of framing horizons and guardrails rather than dictating specific answers How to move from a culture of coercion to one of curiosity by asking the simple question what is your story Why the most effective leaders act as designers who spotlight and celebrate organic growth Episode Chapters (00:00) Intro (01:18) The Westergaard Code and guiding attention (03:53) Understanding the two systems of attention (06:49) Attentional health and the blueprint for flourishing (09:11) Creating connective energy and mattering (13:28) Why we are terrible at predicting social joy (18:54) Designing community through the longest lunch in Paris (23:13) Leadership as a design function and the power of small groups (25:31) Practicing patience and spotlighting what works (27:47) Brand that makes Daniel Coyle smile About Daniel Coyle Daniel Coyle is the New York Times bestselling author of The Culture Code, which was named Best Business Book of the Year by Bloomberg, BookPal, and Business Insider. He has served as an advisor to many high-performing organizations, including the Navy SEALs, Microsoft, Google, and the Cleveland Guardians. His extensive body of work includes The Talent Code, The Secret Race, The Little Book of Talent, and Hardball, which was adapted into a major motion picture. In his latest work, Flourish, Coyle draws from rigorous reporting and scientific research to offer a practical blueprint for cultivating a life of belonging, joy, and vitality. What Brand Has Made Daniel Smile Recently? Daniel Coyle recently found himself smiling at Martin Guitars. After acquiring his first one, he was struck by the brand's deep interweaving with the fabric of American music, noting how even the lyrics to the classic song “The Weight” were inspired by the brand's Nazareth, Pennsylvania, roots. For Coyle, the way people care for these instruments and their storied history makes being around the brand feel genuinely good. Resources & Links Connect with Daniel on LinkedIn. Check out his new book, Flourish: The Art of Building Meaning, Joy, and Fulfillment. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices We often treat our attention like a machine to be controlled, focusing only on the metrics that drive immediate results. But we have an attentional health problem. We are starving our organizations of the relational connection they need to truly thrive. Today, the author of The Culture Code, Daniel Coyle, joins us to discuss his new book, Flourish. We are moving beyond the boardroom to explore how we can design environments of belonging, joy, and vitality by shifting our focus from narrow control to deep, human connection.

What You’ll Learn in This Episode How to balance narrow focus with relational attention to improve your attentional health Why embracing a certain level of friction and annoyance is the essential price of building real community The leadership play of framing horizons and guardrails rather than dictating specific answers How to move from a culture of coercion to one of curiosity by asking the simple question what is your story Why the most effective leaders act as designers who spotlight and celebrate organic growth Episode Chapters (00:00) Intro (01:18) The Westergaard Code and guiding attention (03:53) Understanding the two systems of attention (06:49) Attentional health and the blueprint for flourishing (09:11) Creating connective energy and mattering (13:28) Why we are terrible at predicting social joy (18:54) Designing community through the longest lunch in Paris (23:13) Leadership as a design function and the power of small groups (25:31) Practicing patience and spotlighting what works (27:47) Brand that makes Daniel Coyle smile About Daniel Coyle Daniel Coyle is the New York Times bestselling author of The Culture Code, which was named Best Business Book of the Year by Bloomberg, BookPal, and Business Insider. He has served as an advisor to many high-performing organizations, including the Navy SEALs, Microsoft, Google, and the Cleveland Guardians. His extensive body of work includes The Talent Code, The Secret Race, The Little Book of Talent, and Hardball, which was adapted into a major motion picture. In his latest work, Flourish, Coyle draws from rigorous reporting and scientific research to offer a practical blueprint for cultivating a life of belonging, joy, and vitality. What Brand Has Made Daniel Smile Recently? Daniel Coyle recently found himself smiling at Martin Guitars. After acquiring his first one, he was struck by the brand's deep interweaving with the fabric of American music, noting how even the lyrics to the classic song “The Weight” were inspired by the brand's Nazareth, Pennsylvania, roots. For Coyle, the way people care for these instruments and their storied history makes being around the brand feel genuinely good.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1982 The Leadership Joy Gap We spend most of our lives working, yet so many of us have been taught that “ambition” has to come at the cost of our health and our weekends. On this episode of On Brand, I’m joined by Amy Leneker, a leadership consultant who has helped over 100,000 leaders move from soul-crushing burnout to what she calls “The Un-Stressing Method.” We’re diving into her upcoming book, Cheers to Monday, to discuss why finding joy is actually a high-performance business strategy and how leaders can finally break the cycle of exhaustion to connect more authentically with their teams and their brands. What You’ll Learn in This Episode Why modern culture gets the definition of resilience unequivocally wrong and how overusing work ethic can become a leadership weakness How to navigate the Un-Stressing Method by seeing stress through the lens of importance and control before sorting it into actionable categories The specific reason celebration is a non-negotiable step for high-achieving leaders and why it is a leading driver of joy at work The results of a national workforce study revealing the startling gap between the number of executives who need joy to perform and those who actually feel it How to apply the ABCs of Joy—Awareness, Breath, and Connection—to build a buffer against future stress and improve team performance Episode Chapters (00:00) Intro (01:23) Surviving burnout twice (02:13) Why culture gets resilience wrong (04:33) The Un-Stressing Method framework (05:55) Celebrating small wins (08:55) Confetti cannons and authentic appreciation (11:26) Joy as a smart business strategy (13:52) The ABCs of Joy: Awareness, Breath, Connection (17:38) Communicating stress to your team (19:52) Managing the Sunday night dread (22:30) Why "loving your job" is a myth (23:51) A brand that made her smile (25:20) Where to find Amy About Amy Leneker Amy Leneker is a leadership consultant and the author of Cheers to Monday. Having helped over 100,000 leaders and teams—including those at Fortune 100 companies—she specializes in science-backed roadmaps to break free from burnout. With over 25 years of leadership experience and a decade in the C-suite, Amy’s work is deeply informed by her own personal journey of surviving burnout twice. She has studied at Yale, the NeuroLeadership Institute, and Harvard Medical School to help others succeed without sacrificing their health or their weekends. What Brand Has Made Amy Smile Recently? Amy shared her love for Costco, a brand she actually worked for during her college years before the era of scanners. She highlighted how the company’s core values show up in everything they do, making it one of her favorite places to shop today. Resources & Links Connect with Amy on LinkedIn. Check out her website and new book, Cheers to Monday. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Mar 2026 06:30:00 -0000 full Nick Westergaard We spend most of our lives working, yet so many of us have been taught that “ambition” has to come at the cost of our health and our weekends. On this episode of On Brand, I’m joined by Amy Leneker, a leadership consultant who has helped over 100,000 leaders move from soul-crushing burnout to what she calls “The Un-Stressing Method.” We’re diving into her upcoming book, Cheers to Monday, to discuss why finding joy is actually a high-performance business strategy and how leaders can finally break the cycle of exhaustion to connect more authentically with their teams and their brands. What You’ll Learn in This Episode Why modern culture gets the definition of resilience unequivocally wrong and how overusing work ethic can become a leadership weakness How to navigate the Un-Stressing Method by seeing stress through the lens of importance and control before sorting it into actionable categories The specific reason celebration is a non-negotiable step for high-achieving leaders and why it is a leading driver of joy at work The results of a national workforce study revealing the startling gap between the number of executives who need joy to perform and those who actually feel it How to apply the ABCs of Joy—Awareness, Breath, and Connection—to build a buffer against future stress and improve team performance Episode Chapters (00:00) Intro (01:23) Surviving burnout twice (02:13) Why culture gets resilience wrong (04:33) The Un-Stressing Method framework (05:55) Celebrating small wins (08:55) Confetti cannons and authentic appreciation (11:26) Joy as a smart business strategy (13:52) The ABCs of Joy: Awareness, Breath, Connection (17:38) Communicating stress to your team (19:52) Managing the Sunday night dread (22:30) Why "loving your job" is a myth (23:51) A brand that made her smile (25:20) Where to find Amy About Amy Leneker Amy Leneker is a leadership consultant and the author of Cheers to Monday. Having helped over 100,000 leaders and teams—including those at Fortune 100 companies—she specializes in science-backed roadmaps to break free from burnout. With over 25 years of leadership experience and a decade in the C-suite, Amy’s work is deeply informed by her own personal journey of surviving burnout twice. She has studied at Yale, the NeuroLeadership Institute, and Harvard Medical School to help others succeed without sacrificing their health or their weekends. What Brand Has Made Amy Smile Recently? Amy shared her love for Costco, a brand she actually worked for during her college years before the era of scanners. She highlighted how the company’s core values show up in everything they do, making it one of her favorite places to shop today. Resources & Links Connect with Amy on LinkedIn. Check out her website and new book, Cheers to Monday. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices We spend most of our lives working, yet so many of us have been taught that “ambition” has to come at the cost of our health and our weekends. On this episode of On Brand, I’m joined by Amy Leneker, a leadership consultant who has helped over 100,000 leaders move from soul-crushing burnout to what she calls “The Un-Stressing Method.” We’re diving into her upcoming book, Cheers to Monday, to discuss why finding joy is actually a high-performance business strategy and how leaders can finally break the cycle of exhaustion to connect more authentically with their teams and their brands.


What You’ll Learn in This Episode

Why modern culture gets the definition of resilience unequivocally wrong and how overusing work ethic can become a leadership weakness

How to navigate the Un-Stressing Method by seeing stress through the lens of importance and control before sorting it into actionable categories

The specific reason celebration is a non-negotiable step for high-achieving leaders and why it is a leading driver of joy at work

The results of a national workforce study revealing the startling gap between the number of executives who need joy to perform and those who actually feel it

How to apply the ABCs of Joy—Awareness, Breath, and Connection—to build a buffer against future stress and improve team performance


Episode Chapters

(00:00) Intro

(01:23) Surviving burnout twice

(02:13) Why culture gets resilience wrong

(04:33) The Un-Stressing Method framework

(05:55) Celebrating small wins

(08:55) Confetti cannons and authentic appreciation

(11:26) Joy as a smart business strategy

(13:52) The ABCs of Joy: Awareness, Breath, Connection

(17:38) Communicating stress to your team

(19:52) Managing the Sunday night dread

(22:30) Why "loving your job" is a myth

(23:51) A brand that made her smile

(25:20) Where to find Amy


About Amy Leneker

Amy Leneker is a leadership consultant and the author of Cheers to Monday. Having helped over 100,000 leaders and teams—including those at Fortune 100 companies—she specializes in science-backed roadmaps to break free from burnout. With over 25 years of leadership experience and a decade in the C-suite, Amy’s work is deeply informed by her own personal journey of surviving burnout twice. She has studied at Yale, the NeuroLeadership Institute, and Harvard Medical School to help others succeed without sacrificing their health or their weekends.


What Brand Has Made Amy Smile Recently?

Amy shared her love for Costco, a brand she actually worked for during her college years before the era of scanners. She highlighted how the company’s core values show up in everything they do, making it one of her favorite places to shop today.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1720 Making Intangible Brands Tangible A creative vision is only as good as its execution. As the Vice President of Creative at Agency EA, Joanna Badamo leads the teams behind major experiential programs for brands like Samsung, Hilton, and Molson Coors. Joanna joins the show to discuss how to lead creative teams in fast-moving environments and the art of translating high-level brand strategy into physical experiences that actually work. What You’ll Learn in This Episode How software-based companies can create tactile connections with an audience separated by screens The essential building blocks for moving a digital-first brand into a physical environment Why small curated moments are often more impactful than grand spectacles How to leverage AI as a wheel greaser for creative teams rather than an end result The shift from monologue-centered branding to creating multidimensional ecosystems of interaction Episode Chapters (00:00) Intro (01:36) Moving from sports marketing to the experiential side (03:24) Making intangible software brands feel real (05:17) The building blocks of a physical brand presence (08:12) Creating environments that transport and immerse (12:52) Measuring success and collecting strategic data (16:19) Finding creativity within real-world constraints (21:34) AI as an ally and facilitator for creative teams (25:11) A brand that made Joanna smile About Joanna Badamo Joanna Badamo is the Vice President of Creative at Agency EA, where she leads teams responsible for developing creative concepts and digital solutions for major experiential brand programs. With over a decade of experience spanning creative strategy and event account management, she brings a balanced approach to designing experiences for global brands including Samsung, Hilton, and Molson Coors. Her work focuses on the belief that the best brand moments thoughtfully balance high-level vision with functional, real-world execution. What Brand Has Made Joanna Smile Recently? Joanna highlighted the unhinged brilliance of Duolingo, noting how the brand’s "mind sorcery" and relatable TikTok presence create a deep sense of connection and obligation. She also pointed to a clever, cheeky Super Bowl activation by Aldi featuring Lewis Capaldi, which proved that an experience doesn’t need to be over-produced to be special and memorable. Resources & Links Connect with Joanna on LinkedIn. Check out the Agency EA website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Mar 2026 06:30:00 -0000 full Nick Westergaard A creative vision is only as good as its execution. As the Vice President of Creative at Agency EA, Joanna Badamo leads the teams behind major experiential programs for brands like Samsung, Hilton, and Molson Coors. Joanna joins the show to discuss how to lead creative teams in fast-moving environments and the art of translating high-level brand strategy into physical experiences that actually work. What You’ll Learn in This Episode How software-based companies can create tactile connections with an audience separated by screens The essential building blocks for moving a digital-first brand into a physical environment Why small curated moments are often more impactful than grand spectacles How to leverage AI as a wheel greaser for creative teams rather than an end result The shift from monologue-centered branding to creating multidimensional ecosystems of interaction Episode Chapters (00:00) Intro (01:36) Moving from sports marketing to the experiential side (03:24) Making intangible software brands feel real (05:17) The building blocks of a physical brand presence (08:12) Creating environments that transport and immerse (12:52) Measuring success and collecting strategic data (16:19) Finding creativity within real-world constraints (21:34) AI as an ally and facilitator for creative teams (25:11) A brand that made Joanna smile About Joanna Badamo Joanna Badamo is the Vice President of Creative at Agency EA, where she leads teams responsible for developing creative concepts and digital solutions for major experiential brand programs. With over a decade of experience spanning creative strategy and event account management, she brings a balanced approach to designing experiences for global brands including Samsung, Hilton, and Molson Coors. Her work focuses on the belief that the best brand moments thoughtfully balance high-level vision with functional, real-world execution. What Brand Has Made Joanna Smile Recently? Joanna highlighted the unhinged brilliance of Duolingo, noting how the brand’s "mind sorcery" and relatable TikTok presence create a deep sense of connection and obligation. She also pointed to a clever, cheeky Super Bowl activation by Aldi featuring Lewis Capaldi, which proved that an experience doesn’t need to be over-produced to be special and memorable. Resources & Links Connect with Joanna on LinkedIn. Check out the Agency EA website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices A creative vision is only as good as its execution. As the Vice President of Creative at Agency EA, Joanna Badamo leads the teams behind major experiential programs for brands like Samsung, Hilton, and Molson Coors. Joanna joins the show to discuss how to lead creative teams in fast-moving environments and the art of translating high-level brand strategy into physical experiences that actually work.


What You’ll Learn in This Episode

How software-based companies can create tactile connections with an audience separated by screens

The essential building blocks for moving a digital-first brand into a physical environment

Why small curated moments are often more impactful than grand spectacles

How to leverage AI as a wheel greaser for creative teams rather than an end result

The shift from monologue-centered branding to creating multidimensional ecosystems of interaction


Episode Chapters

(00:00) Intro

(01:36) Moving from sports marketing to the experiential side

(03:24) Making intangible software brands feel real

(05:17) The building blocks of a physical brand presence

(08:12) Creating environments that transport and immerse

(12:52) Measuring success and collecting strategic data

(16:19) Finding creativity within real-world constraints

(21:34) AI as an ally and facilitator for creative teams

(25:11) A brand that made Joanna smile


About Joanna Badamo

Joanna Badamo is the Vice President of Creative at Agency EA, where she leads teams responsible for developing creative concepts and digital solutions for major experiential brand programs. With over a decade of experience spanning creative strategy and event account management, she brings a balanced approach to designing experiences for global brands including Samsung, Hilton, and Molson Coors. Her work focuses on the belief that the best brand moments thoughtfully balance high-level vision with functional, real-world execution.


What Brand Has Made Joanna Smile Recently?

Joanna highlighted the unhinged brilliance of Duolingo, noting how the brand’s "mind sorcery" and relatable TikTok presence create a deep sense of connection and obligation. She also pointed to a clever, cheeky Super Bowl activation by Aldi featuring Lewis Capaldi, which proved that an experience doesn’t need to be over-produced to be special and memorable.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1867 Changing Narratives for Cultural Impact We often hear that you shouldn’t judge a book by its cover, but NéAndré Broussard knows that the cover is exactly where the story begins. After a career leading in the financial services industry, NéAndré founded Black Menswear and BMW Digital to do more than just change clothes—he’s changing the conversation around the African American male consumer. By moving from life insurance to life-changing narratives, he is building a brand rooted in community, economic growth, and the quiet power of a well-tailored story. What You’ll Learn in This Episode How the science of enclothed cognition can increase your cognitive ability and performance Why your brand story should always cast the consumer as the hero rather than the product The strategy of using traveling flash mobs to move digital communities into real-world connections How to navigate the "no, maybe not now" moments in high-level brand consulting Why long-term creator partnerships outperform one-off endorsements for authentic brand recognition Episode Chapters (00:00) Intro (01:44) Elevating the Perception of Black Men (04:11) The Community-First Approach to Agency Work (05:55) The Science of Enclothed Cognition (10:30) The Suit as a Superhero Costume (13:57) Finding Brands Ready for Purposeful Storytelling (17:14) Case Study: Woodford Reserve and the Black Jockey History (22:52) Prioritizing Creator Value and Economic Growth About NéAndré Broussard NéAndré Broussard is the CEO of BMW Digital and the founder of Black Menswear, a cultural impact agency focused on shaping positive narratives for Black creators. By leveraging the power of “enclothed cognition,” NeAndre helps men find their tribe and walk with greater confidence through real-world “traveling flash mobs” and digital storytelling. A former financial services leader, he now hosts The Check-In With Black Menswear on the Revolt Network and consults for major brands like Woodford Reserve and Spectrum to create authentic community connections. What Brand Has Made NéAndré Smile Recently? NéAndré recently found inspiration in Spectrum for their commitment to a five-part series highlighting Black-owned businesses in Dallas. He was particularly impressed by the brand’s willingness to tell real, authentic stories of underrepresented groups during a time when many organizations are pulling back from representative campaigns. Resources & Links Connect with NéAndré on LinkedIn. Check out the Black Menswear website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Mar 2026 06:30:00 -0000 full Nick Westergaard We often hear that you shouldn’t judge a book by its cover, but NéAndré Broussard knows that the cover is exactly where the story begins. After a career leading in the financial services industry, NéAndré founded Black Menswear and BMW Digital to do more than just change clothes—he’s changing the conversation around the African American male consumer. By moving from life insurance to life-changing narratives, he is building a brand rooted in community, economic growth, and the quiet power of a well-tailored story. What You’ll Learn in This Episode How the science of enclothed cognition can increase your cognitive ability and performance Why your brand story should always cast the consumer as the hero rather than the product The strategy of using traveling flash mobs to move digital communities into real-world connections How to navigate the "no, maybe not now" moments in high-level brand consulting Why long-term creator partnerships outperform one-off endorsements for authentic brand recognition Episode Chapters (00:00) Intro (01:44) Elevating the Perception of Black Men (04:11) The Community-First Approach to Agency Work (05:55) The Science of Enclothed Cognition (10:30) The Suit as a Superhero Costume (13:57) Finding Brands Ready for Purposeful Storytelling (17:14) Case Study: Woodford Reserve and the Black Jockey History (22:52) Prioritizing Creator Value and Economic Growth About NéAndré Broussard NéAndré Broussard is the CEO of BMW Digital and the founder of Black Menswear, a cultural impact agency focused on shaping positive narratives for Black creators. By leveraging the power of “enclothed cognition,” NeAndre helps men find their tribe and walk with greater confidence through real-world “traveling flash mobs” and digital storytelling. A former financial services leader, he now hosts The Check-In With Black Menswear on the Revolt Network and consults for major brands like Woodford Reserve and Spectrum to create authentic community connections. What Brand Has Made NéAndré Smile Recently? NéAndré recently found inspiration in Spectrum for their commitment to a five-part series highlighting Black-owned businesses in Dallas. He was particularly impressed by the brand’s willingness to tell real, authentic stories of underrepresented groups during a time when many organizations are pulling back from representative campaigns. Resources & Links Connect with NéAndré on LinkedIn. Check out the Black Menswear website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices We often hear that you shouldn’t judge a book by its cover, but NéAndré Broussard knows that the cover is exactly where the story begins. After a career leading in the financial services industry, NéAndré founded Black Menswear and BMW Digital to do more than just change clothes—he’s changing the conversation around the African American male consumer. By moving from life insurance to life-changing narratives, he is building a brand rooted in community, economic growth, and the quiet power of a well-tailored story. What You’ll Learn in This Episode How the science of enclothed cognition can increase your cognitive ability and performance Why your brand story should always cast the consumer as the hero rather than the product The strategy of using traveling flash mobs to move digital communities into real-world connections How to navigate the "no, maybe not now" moments in high-level brand consulting Why long-term creator partnerships outperform one-off endorsements for authentic brand recognition Episode Chapters (00:00) Intro (01:44) Elevating the Perception of Black Men (04:11) The Community-First Approach to Agency Work (05:55) The Science of Enclothed Cognition (10:30) The Suit as a Superhero Costume (13:57) Finding Brands Ready for Purposeful Storytelling (17:14) Case Study: Woodford Reserve and the Black Jockey History (22:52) Prioritizing Creator Value and Economic Growth About NéAndré Broussard NéAndré Broussard is the CEO of BMW Digital and the founder of Black Menswear, a cultural impact agency focused on shaping positive narratives for Black creators. By leveraging the power of “enclothed cognition,” NeAndre helps men find their tribe and walk with greater confidence through real-world “traveling flash mobs” and digital storytelling. A former financial services leader, he now hosts The Check-In With Black Menswear on the Revolt Network and consults for major brands like Woodford Reserve and Spectrum to create authentic community connections. What Brand Has Made NéAndré Smile Recently? NéAndré recently found inspiration in Spectrum for their commitment to a five-part series highlighting Black-owned businesses in Dallas. He was particularly impressed by the brand’s willingness to tell real, authentic stories of underrepresented groups during a time when many organizations are pulling back from representative campaigns.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2031 When People Matter at Work the Brand Follows Building a brand is about more than just what happens in the marketplace—it’s about what happens in the hallway. On this episode of On Brand, I’m joined by Josh Block, President of Block Imaging and author of People Matter @ Work, to explore why the health of your internal culture is the ultimate predictor of your brand’s external strength. Josh shares his journey of taking over a family business at 29 and the hard lessons he learned about how “responsible” decisions can fracture trust, and how he ultimately scaled a global organization by operationalizing the belief that people truly matter. What You’ll Learn in This Episode How to identify the small well-intentioned decisions that quietly erode trust before performance slips The difference between unearthing authentic values and picking generic ones off a poster Why the shift from me leadership to we leadership requires the humility to democratize capabilities How to use the laughter test as a rapid diagnostic for the health and safety of your culture The internal work required to move from healthcare business to a mission-driven second chance at life Episode Chapters (00:00) Intro (01:41) Why Culture is the Ultimate Predictor of Brand Strength (02:41) The Erosion of Trust in Well-Intentioned Decisions (04:22) Why Culture Collapses Quietly Long Before Performance (07:34) Moving Beyond Soft Skills to Cultural Systems (09:15) The Shift from Me Leadership to We Leadership (12:46) When Correct Decisions are Culturally Costly (14:52) How to Operationalize Values Without the Posters (16:53) Building Brand from the Inside Out Through Storytelling (22:17) The Laughter Test for Cultural Health (24:30) A Brand That Made the Guest Smile About Josh Block Josh Block is the President of Block Imaging and the author of People Matter @ Work. With nearly three decades of experience, Josh has navigated the complexities of scaling a global organization while maintaining a deep focus on the transformative power of workplace communities. After being handed the presidency of his family’s company at age 29, he learned firsthand how leadership pressure can fracture trust and spent the subsequent years refining a system of transparency and shared ownership. Today, he leads a team dedicated to providing a second chance at life through medical imaging services, proving that organizational growth and human connection are inextricably linked. What Brand Has Made Josh Smile Recently? Josh recently found himself smiling during his buying experience at a Tesla dealership. Comparing the typical dread of a car dealership to a visit to the dentist, he was impressed by the smooth user interface and the high level of service orientation throughout the process. The seamless connection and modern approach to the traditional car-buying journey left a lasting positive impression on him. Resources & Links Connect with Josh on LinkedIn. Check out his book, People Matter @ Work. Learn more about his family business, Block Imaging, where the ideas in the book were forged. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Mar 2026 07:30:00 -0000 full Nick Westergaard Building a brand is about more than just what happens in the marketplace—it’s about what happens in the hallway. On this episode of On Brand, I’m joined by Josh Block, President of Block Imaging and author of People Matter @ Work, to explore why the health of your internal culture is the ultimate predictor of your brand’s external strength. Josh shares his journey of taking over a family business at 29 and the hard lessons he learned about how “responsible” decisions can fracture trust, and how he ultimately scaled a global organization by operationalizing the belief that people truly matter. What You’ll Learn in This Episode How to identify the small well-intentioned decisions that quietly erode trust before performance slips The difference between unearthing authentic values and picking generic ones off a poster Why the shift from me leadership to we leadership requires the humility to democratize capabilities How to use the laughter test as a rapid diagnostic for the health and safety of your culture The internal work required to move from healthcare business to a mission-driven second chance at life Episode Chapters (00:00) Intro (01:41) Why Culture is the Ultimate Predictor of Brand Strength (02:41) The Erosion of Trust in Well-Intentioned Decisions (04:22) Why Culture Collapses Quietly Long Before Performance (07:34) Moving Beyond Soft Skills to Cultural Systems (09:15) The Shift from Me Leadership to We Leadership (12:46) When Correct Decisions are Culturally Costly (14:52) How to Operationalize Values Without the Posters (16:53) Building Brand from the Inside Out Through Storytelling (22:17) The Laughter Test for Cultural Health (24:30) A Brand That Made the Guest Smile About Josh Block Josh Block is the President of Block Imaging and the author of People Matter @ Work. With nearly three decades of experience, Josh has navigated the complexities of scaling a global organization while maintaining a deep focus on the transformative power of workplace communities. After being handed the presidency of his family’s company at age 29, he learned firsthand how leadership pressure can fracture trust and spent the subsequent years refining a system of transparency and shared ownership. Today, he leads a team dedicated to providing a second chance at life through medical imaging services, proving that organizational growth and human connection are inextricably linked. What Brand Has Made Josh Smile Recently? Josh recently found himself smiling during his buying experience at a Tesla dealership. Comparing the typical dread of a car dealership to a visit to the dentist, he was impressed by the smooth user interface and the high level of service orientation throughout the process. The seamless connection and modern approach to the traditional car-buying journey left a lasting positive impression on him. Resources & Links Connect with Josh on LinkedIn. Check out his book, People Matter @ Work. Learn more about his family business, Block Imaging, where the ideas in the book were forged. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Building a brand is about more than just what happens in the marketplace—it’s about what happens in the hallway. On this episode of On Brand, I’m joined by Josh Block, President of Block Imaging and author of People Matter @ Work, to explore why the health of your internal culture is the ultimate predictor of your brand’s external strength. Josh shares his journey of taking over a family business at 29 and the hard lessons he learned about how “responsible” decisions can fracture trust, and how he ultimately scaled a global organization by operationalizing the belief that people truly matter. What You’ll Learn in This Episode How to identify the small well-intentioned decisions that quietly erode trust before performance slips The difference between unearthing authentic values and picking generic ones off a poster Why the shift from me leadership to we leadership requires the humility to democratize capabilities How to use the laughter test as a rapid diagnostic for the health and safety of your culture The internal work required to move from healthcare business to a mission-driven second chance at life Episode Chapters (00:00) Intro (01:41) Why Culture is the Ultimate Predictor of Brand Strength (02:41) The Erosion of Trust in Well-Intentioned Decisions (04:22) Why Culture Collapses Quietly Long Before Performance (07:34) Moving Beyond Soft Skills to Cultural Systems (09:15) The Shift from Me Leadership to We Leadership (12:46) When Correct Decisions are Culturally Costly (14:52) How to Operationalize Values Without the Posters (16:53) Building Brand from the Inside Out Through Storytelling (22:17) The Laughter Test for Cultural Health (24:30) A Brand That Made the Guest Smile About Josh Block Josh Block is the President of Block Imaging and the author of People Matter @ Work. With nearly three decades of experience, Josh has navigated the complexities of scaling a global organization while maintaining a deep focus on the transformative power of workplace communities. After being handed the presidency of his family’s company at age 29, he learned firsthand how leadership pressure can fracture trust and spent the subsequent years refining a system of transparency and shared ownership. Today, he leads a team dedicated to providing a second chance at life through medical imaging services, proving that organizational growth and human connection are inextricably linked. What Brand Has Made Josh Smile Recently? Josh recently found himself smiling during his buying experience at a Tesla dealership. Comparing the typical dread of a car dealership to a visit to the dentist, he was impressed by the smooth user interface and the high level of service orientation throughout the process. The seamless connection and modern approach to the traditional car-buying journey left a lasting positive impression on him.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1750 Being Yourself Is Bad Advice We’ve all been told to just be yourself. But psychologist and author Tomas Chamorro-Premuzic—Chief Innovation Officer at ManpowerGroup and professor at UCL and Columbia—says that’s the worst advice you can take. In his new book, Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead), he reveals why our obsession with authenticity is holding us back—and what actually leads to success. What You’ll Learn in This Episode Why "just being yourself" is often the worst professional advice you can receive The coffee drinker model for balancing your raw personality with social expectations How to use emotional intelligence as a strategic filter for better leadership Why high-performing leaders often act more like method actors than authentic versions of themselves How to navigate the tension between human authenticity and AI-generated content Episode Chapters (00:00) Intro (01:21) The Myth of Objective Authenticity (02:50) Leaders as Method Actors (04:01) Comparing Personal and Restaurant Brands (05:53) The Rigidity of "Telling It Like It Is" (07:06) Understanding Authenticity Traps (10:11) Emotional Intelligence vs. Authenticity (13:22) The Coffee Drinker Model Explained (15:35) Adaptability in the Workplace (18:14) Cultural Differences in Authenticity (22:27) Authenticity in the Age of AI (26:43) Why Benetton Made Him Smile About Tomas Chamorro-Premuzic Tomas Chamorro-Premuzic is the Chief Innovation Officer at ManpowerGroup, a professor of business psychology at University College London and at Columbia University, a cofounder of Deeper Signals, and an associate at Harvard's Entrepreneurial Finance Lab. He is the author of several books, including Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his popular TEDx talk was based, and I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique. What Brand Has Made Tomas Smile Recently? Tomas recently found inspiration in the history of the Italian fashion brand Benetton. He was fascinated by the brand's founder, Luciano Benetton, who pioneered fast fashion and used provocative, moral-driven advertising campaigns to address diversity and inclusion long before they were mainstream corporate pillars. Resources & Links Connect with Tomas on LinkedIn. Check out his book, Don't Be Yourself, the Manpower website, and his own Dr. Tomas website. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Listen & Support the ShowUntil next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Feb 2026 07:30:00 -0000 full Nick Westergaard We’ve all been told to just be yourself. But psychologist and author Tomas Chamorro-Premuzic—Chief Innovation Officer at ManpowerGroup and professor at UCL and Columbia—says that’s the worst advice you can take. In his new book, Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead), he reveals why our obsession with authenticity is holding us back—and what actually leads to success. What You’ll Learn in This Episode Why "just being yourself" is often the worst professional advice you can receive The coffee drinker model for balancing your raw personality with social expectations How to use emotional intelligence as a strategic filter for better leadership Why high-performing leaders often act more like method actors than authentic versions of themselves How to navigate the tension between human authenticity and AI-generated content Episode Chapters (00:00) Intro (01:21) The Myth of Objective Authenticity (02:50) Leaders as Method Actors (04:01) Comparing Personal and Restaurant Brands (05:53) The Rigidity of "Telling It Like It Is" (07:06) Understanding Authenticity Traps (10:11) Emotional Intelligence vs. Authenticity (13:22) The Coffee Drinker Model Explained (15:35) Adaptability in the Workplace (18:14) Cultural Differences in Authenticity (22:27) Authenticity in the Age of AI (26:43) Why Benetton Made Him Smile About Tomas Chamorro-Premuzic Tomas Chamorro-Premuzic is the Chief Innovation Officer at ManpowerGroup, a professor of business psychology at University College London and at Columbia University, a cofounder of Deeper Signals, and an associate at Harvard's Entrepreneurial Finance Lab. He is the author of several books, including Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his popular TEDx talk was based, and I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique. What Brand Has Made Tomas Smile Recently? Tomas recently found inspiration in the history of the Italian fashion brand Benetton. He was fascinated by the brand's founder, Luciano Benetton, who pioneered fast fashion and used provocative, moral-driven advertising campaigns to address diversity and inclusion long before they were mainstream corporate pillars. Resources & Links Connect with Tomas on LinkedIn. Check out his book, Don't Be Yourself, the Manpower website, and his own Dr. Tomas website. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Listen & Support the ShowUntil next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices We’ve all been told to just be yourself. But psychologist and author Tomas Chamorro-Premuzic—Chief Innovation Officer at ManpowerGroup and professor at UCL and Columbia—says that’s the worst advice you can take. In his new book, Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead), he reveals why our obsession with authenticity is holding us back—and what actually leads to success. What You’ll Learn in This Episode Why "just being yourself" is often the worst professional advice you can receive The coffee drinker model for balancing your raw personality with social expectations How to use emotional intelligence as a strategic filter for better leadership Why high-performing leaders often act more like method actors than authentic versions of themselves How to navigate the tension between human authenticity and AI-generated content Episode Chapters (00:00) Intro (01:21) The Myth of Objective Authenticity (02:50) Leaders as Method Actors (04:01) Comparing Personal and Restaurant Brands (05:53) The Rigidity of "Telling It Like It Is" (07:06) Understanding Authenticity Traps (10:11) Emotional Intelligence vs. Authenticity (13:22) The Coffee Drinker Model Explained (15:35) Adaptability in the Workplace (18:14) Cultural Differences in Authenticity (22:27) Authenticity in the Age of AI (26:43) Why Benetton Made Him Smile About Tomas Chamorro-Premuzic Tomas Chamorro-Premuzic is the Chief Innovation Officer at ManpowerGroup, a professor of business psychology at University College London and at Columbia University, a cofounder of Deeper Signals, and an associate at Harvard's Entrepreneurial Finance Lab. He is the author of several books, including Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his popular TEDx talk was based, and I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique. What Brand Has Made Tomas Smile Recently? Tomas recently found inspiration in the history of the Italian fashion brand Benetton. He was fascinated by the brand's founder, Luciano Benetton, who pioneered fast fashion and used provocative, moral-driven advertising campaigns to address diversity and inclusion long before they were mainstream corporate pillars. Resources & Links

On Brand is a part of the Marketing Podcast Network.

Listen & Support the ShowUntil next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2003 Designing with Emotional Friction Design is about more than just how something looks—it’s about how it works for the people using it. On this episode of On Brand, I’m joined by Lee Hoddy, Executive Creative Director at Conran Design Group, to discuss how experience-led design can solve complex brand problems. We’ll dive into how he leads multi-disciplinary teams to create meaningful work for global names like Sofitel and AstraZeneca, and why every great brand starts with a deep understanding of human needs, wants, and motivations. What You’ll Learn in This Episode - How to map emotional friction points to find the gold in a brand experience - Why the pursuit of human endeavor is the key to branding functional industries like pharma - The reason storytelling acts as a sticky DNA thread across physical and digital touchpoints - How to conduct a multidisciplinary orchestra by surfacing the ambition in every brief - Why original ideas are the only way to escape the sea of sameness in an AI-driven world Episode Chapters (00:00) Intro (01:22) Getting to the heart of human motivations (02:43) Mapping emotional micro-moments (04:54) Humanizing corporate and functional brands (06:39) Using storytelling as a brand DNA thread (10:53) Leading multidisciplinary creative teams (14:35) Creating the Brief 2.0 (17:31) AI and the currency of original ideas (24:14) A brand that made him smile (27:41) Outro About Lee Hoddy Lee Hoddy is the Executive Creative Director at Conran Design Group, where he is responsible for maintaining creative standards and solving brand problems through experience-led design. With a career spanning decades, Lee has lived through major industry shifts, enabling him to lead diverse teams of designers, strategists, and experience experts like a conducted orchestra. He has spearheaded major rebranding programs for global names such as Sofitel, AstraZeneca, and Bicester Motion, always focusing on the deep understanding of human needs to create meaningful, strategically grounded work. What Brand Has Made Lee Smile Recently? Lee recently found joy in the "Venture Beyond" campaign by Hermes, noting its use of evocative illustrations and artisanal craft that respects the audience's intelligence. He also highlighted Apple’s "Critter Carol" for its charming, deeply human approach to technology, using puppets and physical craft rather than CGI to celebrate creativity. Resources & Links Check out the Conrad Design Group website. Connect with Lee on LinkedIn. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Feb 2026 07:30:00 -0000 full Nick Westergaard Design is about more than just how something looks—it’s about how it works for the people using it. On this episode of On Brand, I’m joined by Lee Hoddy, Executive Creative Director at Conran Design Group, to discuss how experience-led design can solve complex brand problems. We’ll dive into how he leads multi-disciplinary teams to create meaningful work for global names like Sofitel and AstraZeneca, and why every great brand starts with a deep understanding of human needs, wants, and motivations. What You’ll Learn in This Episode - How to map emotional friction points to find the gold in a brand experience - Why the pursuit of human endeavor is the key to branding functional industries like pharma - The reason storytelling acts as a sticky DNA thread across physical and digital touchpoints - How to conduct a multidisciplinary orchestra by surfacing the ambition in every brief - Why original ideas are the only way to escape the sea of sameness in an AI-driven world Episode Chapters (00:00) Intro (01:22) Getting to the heart of human motivations (02:43) Mapping emotional micro-moments (04:54) Humanizing corporate and functional brands (06:39) Using storytelling as a brand DNA thread (10:53) Leading multidisciplinary creative teams (14:35) Creating the Brief 2.0 (17:31) AI and the currency of original ideas (24:14) A brand that made him smile (27:41) Outro About Lee Hoddy Lee Hoddy is the Executive Creative Director at Conran Design Group, where he is responsible for maintaining creative standards and solving brand problems through experience-led design. With a career spanning decades, Lee has lived through major industry shifts, enabling him to lead diverse teams of designers, strategists, and experience experts like a conducted orchestra. He has spearheaded major rebranding programs for global names such as Sofitel, AstraZeneca, and Bicester Motion, always focusing on the deep understanding of human needs to create meaningful, strategically grounded work. What Brand Has Made Lee Smile Recently? Lee recently found joy in the "Venture Beyond" campaign by Hermes, noting its use of evocative illustrations and artisanal craft that respects the audience's intelligence. He also highlighted Apple’s "Critter Carol" for its charming, deeply human approach to technology, using puppets and physical craft rather than CGI to celebrate creativity. Resources & Links Check out the Conrad Design Group website. Connect with Lee on LinkedIn. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Design is about more than just how something looks—it’s about how it works for the people using it. On this episode of On Brand, I’m joined by Lee Hoddy, Executive Creative Director at Conran Design Group, to discuss how experience-led design can solve complex brand problems. We’ll dive into how he leads multi-disciplinary teams to create meaningful work for global names like Sofitel and AstraZeneca, and why every great brand starts with a deep understanding of human needs, wants, and motivations. What You’ll Learn in This Episode - How to map emotional friction points to find the gold in a brand experience - Why the pursuit of human endeavor is the key to branding functional industries like pharma - The reason storytelling acts as a sticky DNA thread across physical and digital touchpoints - How to conduct a multidisciplinary orchestra by surfacing the ambition in every brief - Why original ideas are the only way to escape the sea of sameness in an AI-driven world Episode Chapters (00:00) Intro (01:22) Getting to the heart of human motivations (02:43) Mapping emotional micro-moments (04:54) Humanizing corporate and functional brands (06:39) Using storytelling as a brand DNA thread (10:53) Leading multidisciplinary creative teams (14:35) Creating the Brief 2.0 (17:31) AI and the currency of original ideas (24:14) A brand that made him smile (27:41) Outro About Lee Hoddy Lee Hoddy is the Executive Creative Director at Conran Design Group, where he is responsible for maintaining creative standards and solving brand problems through experience-led design. With a career spanning decades, Lee has lived through major industry shifts, enabling him to lead diverse teams of designers, strategists, and experience experts like a conducted orchestra. He has spearheaded major rebranding programs for global names such as Sofitel, AstraZeneca, and Bicester Motion, always focusing on the deep understanding of human needs to create meaningful, strategically grounded work. What Brand Has Made Lee Smile Recently? Lee recently found joy in the "Venture Beyond" campaign by Hermes, noting its use of evocative illustrations and artisanal craft that respects the audience's intelligence. He also highlighted Apple’s "Critter Carol" for its charming, deeply human approach to technology, using puppets and physical craft rather than CGI to celebrate creativity. Resources & Links Check out the Conrad Design Group website.

Connect with Lee on LinkedIn.


Listen & Support the Show

Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1867 The Myth of Brand Control The strongest brands don’t shout—they earn trust over time. That’s how Nikki Little approaches her work. She’s the CMO and co-owner at Franco, a women-owned, Detroit-based integrated communications agency with more than 60 years of history. After a full-circle career that took her from early agency life to leading social and communications teams, Nikki now helps shape Franco’s future with a purpose-driven, human-first approach to brand building, storytelling, and leadership. What You’ll Learn in This Episode Why modern brand builders must accept that total control is a myth and focus on reputation monitoring instead The difference between consistent storytelling and repetitive messaging across integrated channels How to apply Brené Brown’s Strong Ground principles to build a solid brand foundation Why employee alignment is the first step in closing the authenticity gap with your customers How to treat AI as an overzealous intern rather than a replacement for strategic relationships Episode Chapters (00:00) Intro (01:34) Authenticity in the Age of Unpolished Content (03:37) Understanding Your Audience and the Brand Core (05:22) The Myth of Total Brand Control (07:25) Navigating Critics and the Crisis Plan (10:10) Storytelling as a Tool for Trust Building (12:45) Internal Culture and the Authenticity Gap (15:12) Leadership Examples: Brené Brown and Liz Plosser (19:51) Rumbling with AI in a Human Business (25:30) Brands That Make Us Smile (28:33) Where to Find Nikki Little About Nikki Little Nikki Little is the CMO and co-owner at Franco, a Detroit-based, women-owned integrated communications agency with a 60-year legacy. With a career spanning early agency life to leading complex social and communications teams, Nikki specializes in a purpose-driven, human-first approach to brand building and leadership. She is a recognized expert in navigating the intersection of PR, digital strategy, and authentic storytelling, helping brands find their "core" to build lasting trust in a critical and fast-moving digital environment. What Brand Has Made Nikki Smile Recently? Nikki shared two brands that recently stood out: Chevy, for their deeply authentic "Memory Lane" holiday commercial that mastered the art of non-cheesy storytelling, and Mabel’s Labels, for their proactive customer service that turned a lost shipment into a "customer for life" experience. Resources & Links Check out the ⁠Franco website⁠. Connect with Nikki Little on ⁠LinkedIn.⁠ Listen & Support the Show Watch or listen on ⁠Apple Podcasts⁠, ⁠Spotify⁠, ⁠YouTube⁠, ⁠Amazon/Audible⁠, ⁠TuneIn⁠, and ⁠iHeart⁠. Rate and review on ⁠Apple Podcasts⁠ and ⁠Spotify⁠ to help others find the show. Share this episode — ⁠email a friend or colleague⁠ this episode. Sign up for my ⁠free Story Strategies newsletter⁠ for branding and storytelling tips. On Brand is a part of the ⁠Marketing Podcast Network⁠. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Feb 2026 07:30:00 -0000 full Nick Westergaard The strongest brands don’t shout—they earn trust over time. That’s how Nikki Little approaches her work. She’s the CMO and co-owner at Franco, a women-owned, Detroit-based integrated communications agency with more than 60 years of history. After a full-circle career that took her from early agency life to leading social and communications teams, Nikki now helps shape Franco’s future with a purpose-driven, human-first approach to brand building, storytelling, and leadership. What You’ll Learn in This Episode Why modern brand builders must accept that total control is a myth and focus on reputation monitoring instead The difference between consistent storytelling and repetitive messaging across integrated channels How to apply Brené Brown’s Strong Ground principles to build a solid brand foundation Why employee alignment is the first step in closing the authenticity gap with your customers How to treat AI as an overzealous intern rather than a replacement for strategic relationships Episode Chapters (00:00) Intro (01:34) Authenticity in the Age of Unpolished Content (03:37) Understanding Your Audience and the Brand Core (05:22) The Myth of Total Brand Control (07:25) Navigating Critics and the Crisis Plan (10:10) Storytelling as a Tool for Trust Building (12:45) Internal Culture and the Authenticity Gap (15:12) Leadership Examples: Brené Brown and Liz Plosser (19:51) Rumbling with AI in a Human Business (25:30) Brands That Make Us Smile (28:33) Where to Find Nikki Little About Nikki Little Nikki Little is the CMO and co-owner at Franco, a Detroit-based, women-owned integrated communications agency with a 60-year legacy. With a career spanning early agency life to leading complex social and communications teams, Nikki specializes in a purpose-driven, human-first approach to brand building and leadership. She is a recognized expert in navigating the intersection of PR, digital strategy, and authentic storytelling, helping brands find their "core" to build lasting trust in a critical and fast-moving digital environment. What Brand Has Made Nikki Smile Recently? Nikki shared two brands that recently stood out: Chevy, for their deeply authentic "Memory Lane" holiday commercial that mastered the art of non-cheesy storytelling, and Mabel’s Labels, for their proactive customer service that turned a lost shipment into a "customer for life" experience. Resources & Links Check out the ⁠Franco website⁠. Connect with Nikki Little on ⁠LinkedIn.⁠ Listen & Support the Show Watch or listen on ⁠Apple Podcasts⁠, ⁠Spotify⁠, ⁠YouTube⁠, ⁠Amazon/Audible⁠, ⁠TuneIn⁠, and ⁠iHeart⁠. Rate and review on ⁠Apple Podcasts⁠ and ⁠Spotify⁠ to help others find the show. Share this episode — ⁠email a friend or colleague⁠ this episode. Sign up for my ⁠free Story Strategies newsletter⁠ for branding and storytelling tips. On Brand is a part of the ⁠Marketing Podcast Network⁠. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices The strongest brands don’t shout—they earn trust over time. That’s how Nikki Little approaches her work. She’s the CMO and co-owner at Franco, a women-owned, Detroit-based integrated communications agency with more than 60 years of history. After a full-circle career that took her from early agency life to leading social and communications teams, Nikki now helps shape Franco’s future with a purpose-driven, human-first approach to brand building, storytelling, and leadership. What You’ll Learn in This Episode Why modern brand builders must accept that total control is a myth and focus on reputation monitoring instead The difference between consistent storytelling and repetitive messaging across integrated channels How to apply Brené Brown’s Strong Ground principles to build a solid brand foundation Why employee alignment is the first step in closing the authenticity gap with your customers How to treat AI as an overzealous intern rather than a replacement for strategic relationships Episode Chapters (00:00) Intro (01:34) Authenticity in the Age of Unpolished Content (03:37) Understanding Your Audience and the Brand Core (05:22) The Myth of Total Brand Control (07:25) Navigating Critics and the Crisis Plan (10:10) Storytelling as a Tool for Trust Building (12:45) Internal Culture and the Authenticity Gap (15:12) Leadership Examples: Brené Brown and Liz Plosser (19:51) Rumbling with AI in a Human Business (25:30) Brands That Make Us Smile (28:33) Where to Find Nikki Little About Nikki Little Nikki Little is the CMO and co-owner at Franco, a Detroit-based, women-owned integrated communications agency with a 60-year legacy. With a career spanning early agency life to leading complex social and communications teams, Nikki specializes in a purpose-driven, human-first approach to brand building and leadership. She is a recognized expert in navigating the intersection of PR, digital strategy, and authentic storytelling, helping brands find their "core" to build lasting trust in a critical and fast-moving digital environment. What Brand Has Made Nikki Smile Recently? Nikki shared two brands that recently stood out: Chevy, for their deeply authentic "Memory Lane" holiday commercial that mastered the art of non-cheesy storytelling, and Mabel’s Labels, for their proactive customer service that turned a lost shipment into a "customer for life" experience. Resources & Links

Listen & Support the Show

On Brand is a part of the ⁠Marketing Podcast Network⁠.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1953 Episode 600: Flipping the Script Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m flipping the script. I’ve invited my longtime friend and fellow 2012 podcasting pioneer, Mike Gerholdt, to take over the host’s chair. We’re going behind the scenes on everything I’ve learned over 600 episodes—from the origin story and terrestrial radio to the move to full video—to talk about what it really takes to build a podcast brand that lasts. What You’ll Learn in This Episode - Why curiosity is the most important trait for a long-running podcast host - How to pivot your content from marketing tactics to leadership and storytelling - The evolution of media from terrestrial radio to short-form and full-length video - Why every modern brand needs an evangelist to foster two-way conversations - Strategic lessons learned from 13 years and 600 episodes in the podcasting trenches Episode Chapters (00:00) Flipping the Script for Episode 600 (01:29) Introducing Guest Host Mike Gerholdt (02:54) Why Every Brand Needs an Evangelist (05:55) The 2013 Podcasting Pioneers (08:27) The Evolution from The Work Talk Show to On Brand (09:38) Pioneering the Remote Work Conversation (12:45) Standing Out in a Saturated Market (15:33) From Radio Production to Personal Voice (17:21) Why Audio Conveys More Than Text (20:15) Curiosity: The Trait That Drives 600 Episodes (23:46) The Reality of Guest Pitches and PR Intermediaries (27:10) Avoiding the "Game of Dodgeball" with Multiple Guests (30:22) Why Real Conversations Don't Need Prep Calls (33:40) The Leap to Full Video and Short-Form Content (38:15) The "Human Element" in Modern Communication (42:30) Closing Thoughts on the Future of On Brand About Mike Gerholdt Mike Gerholt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He leads a group of world-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers. He’s also the host of the Salesforce Admins podcast and someone I’ve been in the podcasting trenches with since day one. What Brand Has Made Mike Smile Recently? Mike highlighted HelloFresh as the brand that made him smile recently. He noted that the meal delivery service stood out during the pandemic and continues to impress him with small touches of appreciation, clear care in delivery, and a non-intrusive approach that never feels like a "used car salesman" pitch. He described the experience as receiving a "little smile in every box." Resources & Links Check out the Salesforce Admins Podcast. Connect with Mike Gerholdt on LinkedIn and (for fun) Instagram Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Feb 2026 07:30:00 -0000 full Nick Westergaard Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m flipping the script. I’ve invited my longtime friend and fellow 2012 podcasting pioneer, Mike Gerholdt, to take over the host’s chair. We’re going behind the scenes on everything I’ve learned over 600 episodes—from the origin story and terrestrial radio to the move to full video—to talk about what it really takes to build a podcast brand that lasts. What You’ll Learn in This Episode - Why curiosity is the most important trait for a long-running podcast host - How to pivot your content from marketing tactics to leadership and storytelling - The evolution of media from terrestrial radio to short-form and full-length video - Why every modern brand needs an evangelist to foster two-way conversations - Strategic lessons learned from 13 years and 600 episodes in the podcasting trenches Episode Chapters (00:00) Flipping the Script for Episode 600 (01:29) Introducing Guest Host Mike Gerholdt (02:54) Why Every Brand Needs an Evangelist (05:55) The 2013 Podcasting Pioneers (08:27) The Evolution from The Work Talk Show to On Brand (09:38) Pioneering the Remote Work Conversation (12:45) Standing Out in a Saturated Market (15:33) From Radio Production to Personal Voice (17:21) Why Audio Conveys More Than Text (20:15) Curiosity: The Trait That Drives 600 Episodes (23:46) The Reality of Guest Pitches and PR Intermediaries (27:10) Avoiding the "Game of Dodgeball" with Multiple Guests (30:22) Why Real Conversations Don't Need Prep Calls (33:40) The Leap to Full Video and Short-Form Content (38:15) The "Human Element" in Modern Communication (42:30) Closing Thoughts on the Future of On Brand About Mike Gerholdt Mike Gerholt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He leads a group of world-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers. He’s also the host of the Salesforce Admins podcast and someone I’ve been in the podcasting trenches with since day one. What Brand Has Made Mike Smile Recently? Mike highlighted HelloFresh as the brand that made him smile recently. He noted that the meal delivery service stood out during the pandemic and continues to impress him with small touches of appreciation, clear care in delivery, and a non-intrusive approach that never feels like a "used car salesman" pitch. He described the experience as receiving a "little smile in every box." Resources & Links Check out the Salesforce Admins Podcast. Connect with Mike Gerholdt on LinkedIn and (for fun) Instagram Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m flipping the script. I’ve invited my longtime friend and fellow 2012 podcasting pioneer, Mike Gerholdt, to take over the host’s chair. We’re going behind the scenes on everything I’ve learned over 600 episodes—from the origin story and terrestrial radio to the move to full video—to talk about what it really takes to build a podcast brand that lasts. What You’ll Learn in This Episode - Why curiosity is the most important trait for a long-running podcast host - How to pivot your content from marketing tactics to leadership and storytelling - The evolution of media from terrestrial radio to short-form and full-length video - Why every modern brand needs an evangelist to foster two-way conversations - Strategic lessons learned from 13 years and 600 episodes in the podcasting trenches Episode Chapters (00:00) Flipping the Script for Episode 600 (01:29) Introducing Guest Host Mike Gerholdt (02:54) Why Every Brand Needs an Evangelist (05:55) The 2013 Podcasting Pioneers (08:27) The Evolution from The Work Talk Show to On Brand (09:38) Pioneering the Remote Work Conversation (12:45) Standing Out in a Saturated Market (15:33) From Radio Production to Personal Voice (17:21) Why Audio Conveys More Than Text (20:15) Curiosity: The Trait That Drives 600 Episodes (23:46) The Reality of Guest Pitches and PR Intermediaries (27:10) Avoiding the "Game of Dodgeball" with Multiple Guests (30:22) Why Real Conversations Don't Need Prep Calls (33:40) The Leap to Full Video and Short-Form Content (38:15) The "Human Element" in Modern Communication (42:30) Closing Thoughts on the Future of On Brand About Mike Gerholdt Mike Gerholt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He leads a group of world-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers. He’s also the host of the Salesforce Admins podcast and someone I’ve been in the podcasting trenches with since day one. What Brand Has Made Mike Smile Recently? Mike highlighted HelloFresh as the brand that made him smile recently. He noted that the meal delivery service stood out during the pandemic and continues to impress him with small touches of appreciation, clear care in delivery, and a non-intrusive approach that never feels like a "used car salesman" pitch. He described the experience as receiving a "little smile in every box."

Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3127 Welcome to On Brand with Nick Westergaard “I’m Nick Westergaard, and this is On Brand — helping you tell your story.” Storytelling is everything—especially for leaders and marketers navigating today's digital world. On this show, we go behind the scenes with the minds at Microsoft, Spotify, and the Mayo Clinic to see how they lead with purpose and build lasting trust. Featuring insights from global experts like Seth Godin, Nancy Duarte, and Alan Alda, we unpack the human element of brand building. We also ask every guest: “What’s a brand that’s made you smile recently?” If you’re ready to build a brand that stands out, join us each week on On Brand. Full episodes and resources: https://nickwestergaard.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 28 Jan 2026 01:17:00 -0000 trailer Nick Westergaard “I’m Nick Westergaard, and this is On Brand — helping you tell your story.” Storytelling is everything—especially for leaders and marketers navigating today's digital world. On this show, we go behind the scenes with the minds at Microsoft, Spotify, and the Mayo Clinic to see how they lead with purpose and build lasting trust. Featuring insights from global experts like Seth Godin, Nancy Duarte, and Alan Alda, we unpack the human element of brand building. We also ask every guest: “What’s a brand that’s made you smile recently?” If you’re ready to build a brand that stands out, join us each week on On Brand. Full episodes and resources: https://nickwestergaard.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices “I’m Nick Westergaard, and this is On Brand — helping you tell your story.”

Storytelling is everything—especially for leaders and marketers navigating today's digital world.

On this show, we go behind the scenes with the minds at Microsoft, Spotify, and the Mayo Clinic to see how they lead with purpose and build lasting trust. Featuring insights from global experts like Seth Godin, Nancy Duarte, and Alan Alda, we unpack the human element of brand building.

We also ask every guest: “What’s a brand that’s made you smile recently?”

If you’re ready to build a brand that stands out, join us each week on On Brand.

Full episodes and resources: https://nickwestergaard.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 159 The Manager Method for Human Leadership Ashley Herd, founder of Manager Method and former Head of HR at McKinsey, explains why most managers aren't actually failing—they're just guessing. She breaks down her simple yet powerful three-step framework—pause, consider, and act—to help leaders move past the "speed of the inbox" and start leading with real intention. From handling employee mistakes with empathy to navigating the "octopus and wizard" traps of burnout, Ashley provides practical "real talk" for anyone responsible for the careers and lives of others. What You’ll Learn in This Episode The critical difference between day-to-day management and long-term leadership How to implement the three-step Manager Method of pause, consider, and act Why the “speed of the inbox” is causing manager burnout and how to slow down Practical ways to handle employee mistakes using the “Gigi” perspective How to use human-centric storytelling to build psychological safety on your team Episode Chapters (00:00) Intro (01:51) Management vs Leadership (03:18) The Gap in Manager Training (06:01) The Manager Method Explained (06:39) Step One: The Power of the Pause (09:20) Step Two: Consider Your Response (11:09) Step Three: Acting with Intention (13:36) Avoiding Modern Workplace Burnout (19:16) Storytelling as a Leadership Tool (24:09) Brand That Made Her Smile (26:47) Where to Learn More About Ashley Herd Ashley Herd is the founder of Manager Method and a former Head of HR for McKinsey North America. A LinkedIn Top Voice and top 10 business podcast host, she has trained more than 250,000 managers across various industries. Her background as an employment lawyer for brands like KFC and Yum! Brands informs her practical, "real talk" approach to leadership. She is the author of The Manager Method, where she provides actionable frameworks for leading with confidence and supporting team growth without burnout. What Brand Has Made Ashley Smile Recently? Ashley recently smiled at Chiquita. She loves their banana stickers that claim they are "likely the best snack on earth." As a former marketing lawyer, she appreciated the humorous collaboration between the creative and legal teams to include the word "likely" rather than a definitive claim, showing a brand that doesn't take itself too seriously. Resources & Links Check out the Manager Method website and book. Connect with Ashley Herd on LinkedIn. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Jan 2026 07:30:00 -0000 full Nick Westergaard Ashley Herd, founder of Manager Method and former Head of HR at McKinsey, explains why most managers aren't actually failing—they're just guessing. She breaks down her simple yet powerful three-step framework—pause, consider, and act—to help leaders move past the "speed of the inbox" and start leading with real intention. From handling employee mistakes with empathy to navigating the "octopus and wizard" traps of burnout, Ashley provides practical "real talk" for anyone responsible for the careers and lives of others. What You’ll Learn in This Episode The critical difference between day-to-day management and long-term leadership How to implement the three-step Manager Method of pause, consider, and act Why the “speed of the inbox” is causing manager burnout and how to slow down Practical ways to handle employee mistakes using the “Gigi” perspective How to use human-centric storytelling to build psychological safety on your team Episode Chapters (00:00) Intro (01:51) Management vs Leadership (03:18) The Gap in Manager Training (06:01) The Manager Method Explained (06:39) Step One: The Power of the Pause (09:20) Step Two: Consider Your Response (11:09) Step Three: Acting with Intention (13:36) Avoiding Modern Workplace Burnout (19:16) Storytelling as a Leadership Tool (24:09) Brand That Made Her Smile (26:47) Where to Learn More About Ashley Herd Ashley Herd is the founder of Manager Method and a former Head of HR for McKinsey North America. A LinkedIn Top Voice and top 10 business podcast host, she has trained more than 250,000 managers across various industries. Her background as an employment lawyer for brands like KFC and Yum! Brands informs her practical, "real talk" approach to leadership. She is the author of The Manager Method, where she provides actionable frameworks for leading with confidence and supporting team growth without burnout. What Brand Has Made Ashley Smile Recently? Ashley recently smiled at Chiquita. She loves their banana stickers that claim they are "likely the best snack on earth." As a former marketing lawyer, she appreciated the humorous collaboration between the creative and legal teams to include the word "likely" rather than a definitive claim, showing a brand that doesn't take itself too seriously. Resources & Links Check out the Manager Method website and book. Connect with Ashley Herd on LinkedIn. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ashley Herd, founder of Manager Method and former Head of HR at McKinsey, explains why most managers aren't actually failing—they're just guessing. She breaks down her simple yet powerful three-step framework—pause, consider, and act—to help leaders move past the "speed of the inbox" and start leading with real intention. From handling employee mistakes with empathy to navigating the "octopus and wizard" traps of burnout, Ashley provides practical "real talk" for anyone responsible for the careers and lives of others. What You’ll Learn in This Episode The critical difference between day-to-day management and long-term leadership How to implement the three-step Manager Method of pause, consider, and act Why the “speed of the inbox” is causing manager burnout and how to slow down Practical ways to handle employee mistakes using the “Gigi” perspective How to use human-centric storytelling to build psychological safety on your team Episode Chapters (00:00) Intro (01:51) Management vs Leadership (03:18) The Gap in Manager Training (06:01) The Manager Method Explained (06:39) Step One: The Power of the Pause (09:20) Step Two: Consider Your Response (11:09) Step Three: Acting with Intention (13:36) Avoiding Modern Workplace Burnout (19:16) Storytelling as a Leadership Tool (24:09) Brand That Made Her Smile (26:47) Where to Learn More About Ashley Herd Ashley Herd is the founder of Manager Method and a former Head of HR for McKinsey North America. A LinkedIn Top Voice and top 10 business podcast host, she has trained more than 250,000 managers across various industries. Her background as an employment lawyer for brands like KFC and Yum! Brands informs her practical, "real talk" approach to leadership. She is the author of The Manager Method, where she provides actionable frameworks for leading with confidence and supporting team growth without burnout. What Brand Has Made Ashley Smile Recently? Ashley recently smiled at Chiquita. She loves their banana stickers that claim they are "likely the best snack on earth." As a former marketing lawyer, she appreciated the humorous collaboration between the creative and legal teams to include the word "likely" rather than a definitive claim, showing a brand that doesn't take itself too seriously. Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1858 Why Recess Is Quitting Dry January While every non-alcoholic brand is shouting Dry January, Recess is telling you to quit. Literally. Joining us is Ben Witte, CEO and co-founder of the #1 mocktail brand, to unpack a provocative new campaign that swaps all-or-nothing resolutions for something far more realistic: balance. From a bold manifesto to a full-page New York Times ad timed for “Quitter’s Day,” Ben explains why going against the seasonal grain isn’t risky—it’s exactly why Recess is winning. What You’ll Learn in This Episode Why moderation—not elimination—is the real shift happening in drinking culture How going against category conventions can create sharper brand differentiation What most brands get wrong about Dry January and behavior change How narrative-driven branding builds permission to expand into new categories Why “do the unexpected” is more than a creative idea—it’s a leadership strategy Episode Chapters (00:00) Why Recess Is Telling People to Quit (01:00) The Myth of Sober Curious and the Rise of Moderation (04:30) Why Dry January Is Losing Relevance (06:45) Anti-Perfectionism as Brand Strategy (09:45) The Hidden Downsides of Rules and Streaks (13:00) Naming, Narrative, and Building Red Bull for Relaxation (18:00) Knowing When to Push Against Conventional Wisdom (25:00) Brands That Make Us Smile About Ben Witte Ben Witte is the CEO and co-founder of Recess, a leading functional beverage company built around the idea of calm, balance, and taking a break from modern stress. Coming from a Silicon Valley background rather than traditional CPG, Ben has consistently challenged category norms—shifting the conversation from sobriety to moderation and from ingredients to outcomes. Under his leadership, Recess has grown into a category-defining brand spanning mocktails, mood drinks, and relaxation-focused products sold nationwide. What Brand Has Made Ben Smile Recently? Ben points to a Thanksgiving campaign from Tito’s Handmade Vodka that flipped the familiar “Turkey Trot” on its head with the idea of a “Turkey Rot”—leaning into cultural truth with humor and self-awareness. The campaign stood out by inverting expectations, tapping into real behavior, and reminding us that the best brand moments often come from saying the quiet part out loud. Resources & Links Check out the Recess website and their Amazon store. Recess on Amazon: https://www.amazon.com/recess Connect with Ben Witte on LinkedIn and X. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Jan 2026 07:30:00 -0000 full Nick Westergaard While every non-alcoholic brand is shouting Dry January, Recess is telling you to quit. Literally. Joining us is Ben Witte, CEO and co-founder of the #1 mocktail brand, to unpack a provocative new campaign that swaps all-or-nothing resolutions for something far more realistic: balance. From a bold manifesto to a full-page New York Times ad timed for “Quitter’s Day,” Ben explains why going against the seasonal grain isn’t risky—it’s exactly why Recess is winning. What You’ll Learn in This Episode Why moderation—not elimination—is the real shift happening in drinking culture How going against category conventions can create sharper brand differentiation What most brands get wrong about Dry January and behavior change How narrative-driven branding builds permission to expand into new categories Why “do the unexpected” is more than a creative idea—it’s a leadership strategy Episode Chapters (00:00) Why Recess Is Telling People to Quit (01:00) The Myth of Sober Curious and the Rise of Moderation (04:30) Why Dry January Is Losing Relevance (06:45) Anti-Perfectionism as Brand Strategy (09:45) The Hidden Downsides of Rules and Streaks (13:00) Naming, Narrative, and Building Red Bull for Relaxation (18:00) Knowing When to Push Against Conventional Wisdom (25:00) Brands That Make Us Smile About Ben Witte Ben Witte is the CEO and co-founder of Recess, a leading functional beverage company built around the idea of calm, balance, and taking a break from modern stress. Coming from a Silicon Valley background rather than traditional CPG, Ben has consistently challenged category norms—shifting the conversation from sobriety to moderation and from ingredients to outcomes. Under his leadership, Recess has grown into a category-defining brand spanning mocktails, mood drinks, and relaxation-focused products sold nationwide. What Brand Has Made Ben Smile Recently? Ben points to a Thanksgiving campaign from Tito’s Handmade Vodka that flipped the familiar “Turkey Trot” on its head with the idea of a “Turkey Rot”—leaning into cultural truth with humor and self-awareness. The campaign stood out by inverting expectations, tapping into real behavior, and reminding us that the best brand moments often come from saying the quiet part out loud. Resources & Links Check out the Recess website and their Amazon store. Recess on Amazon: https://www.amazon.com/recess Connect with Ben Witte on LinkedIn and X. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices While every non-alcoholic brand is shouting Dry January, Recess is telling you to quit. Literally. Joining us is Ben Witte, CEO and co-founder of the #1 mocktail brand, to unpack a provocative new campaign that swaps all-or-nothing resolutions for something far more realistic: balance. From a bold manifesto to a full-page New York Times ad timed for “Quitter’s Day,” Ben explains why going against the seasonal grain isn’t risky—it’s exactly why Recess is winning. What You’ll Learn in This Episode Why moderation—not elimination—is the real shift happening in drinking culture How going against category conventions can create sharper brand differentiation What most brands get wrong about Dry January and behavior change How narrative-driven branding builds permission to expand into new categories Why “do the unexpected” is more than a creative idea—it’s a leadership strategy Episode Chapters (00:00) Why Recess Is Telling People to Quit (01:00) The Myth of Sober Curious and the Rise of Moderation (04:30) Why Dry January Is Losing Relevance (06:45) Anti-Perfectionism as Brand Strategy (09:45) The Hidden Downsides of Rules and Streaks (13:00) Naming, Narrative, and Building Red Bull for Relaxation (18:00) Knowing When to Push Against Conventional Wisdom (25:00) Brands That Make Us Smile About Ben Witte Ben Witte is the CEO and co-founder of Recess, a leading functional beverage company built around the idea of calm, balance, and taking a break from modern stress. Coming from a Silicon Valley background rather than traditional CPG, Ben has consistently challenged category norms—shifting the conversation from sobriety to moderation and from ingredients to outcomes. Under his leadership, Recess has grown into a category-defining brand spanning mocktails, mood drinks, and relaxation-focused products sold nationwide. What Brand Has Made Ben Smile Recently? Ben points to a Thanksgiving campaign from Tito’s Handmade Vodka that flipped the familiar “Turkey Trot” on its head with the idea of a “Turkey Rot”—leaning into cultural truth with humor and self-awareness. The campaign stood out by inverting expectations, tapping into real behavior, and reminding us that the best brand moments often come from saying the quiet part out loud. Resources & Links

  • Check out the Recess website and their Amazon store.
  • Recess on Amazon: https://www.amazon.com/recess
  • Connect with Ben Witte on LinkedIn and X.

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1819 Startup Storytelling Through Your Customer’s Eyes Storytelling is easy to talk about—and hard to do well. On this episode of On Brand, I’m joined by John Elbing, Chief Storybuilder Officer at Standpoint, to unpack how his Storybuilding approach helps startups and brands clarify their value, sharpen their pitch, and actually connect—with a framework so effective it’s now a #1 international bestselling book. What You’ll Learn in This Episode Why most brands jump to storytelling tactics before they understand the story they should be telling How recognition, perception, and projection shape whether people connect with your brand Why customer standpoint matters more than founder backstory How structure can unlock creativity instead of killing it A simple way leaders can improve their story starting this week Episode Chapters (00:00) Intro (01:15) Why storytelling became a buzzword (02:50) Storytelling vs storybuilding (04:00) Coaching startups to find focus and alignment (07:30) Why the customer—not the founder—is the hero (08:05) Recognition, perception, and projection explained (16:00) Aspirations, problems, and emotional contrast (21:30) One practical fix leaders can make today (24:00) A brand that made John smile About John Elbing John Elbing is the Chief Storybuilder Officer at Standpoint and a leading authority on Business Storytelling for startups and growth-focused organizations. With a background spanning computer science, finance, digital marketing, and entrepreneurship, John has coached more than 150 startups and companies, helping them clarify their value, sharpen their positioning, and win with purpose. He is the creator of Storybuilding, a practical, canvas-based methodology that turns strategy into compelling customer-centered narratives, and the author of Storybuilding, a #1 international bestselling book. John also teaches entrepreneurship and digital transformation and works with incubators, accelerators, and social-impact initiatives worldwide—proving that when story is built right, it drives both growth and good. What Brand Has Made John Smile Recently? John shared the story of Felco, a Swiss company known worldwide for its professional-grade garden shears. What began as a durable tool brand for field workers uncovered a passionate fan base of everyday gardeners—some so devoted they’d tattoo the logo. By recognizing different customer aspirations and building distinct story worlds around them, Felco expanded into new audiences, including children, proving that even the most practical products can build emotional connection when the story is built from the user’s standpoint. Resources & Links Connect with John on LinkedIn. Check out the Standpoint website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Jan 2026 07:30:00 -0000 full Nick Westergaard Storytelling is easy to talk about—and hard to do well. On this episode of On Brand, I’m joined by John Elbing, Chief Storybuilder Officer at Standpoint, to unpack how his Storybuilding approach helps startups and brands clarify their value, sharpen their pitch, and actually connect—with a framework so effective it’s now a #1 international bestselling book. What You’ll Learn in This Episode Why most brands jump to storytelling tactics before they understand the story they should be telling How recognition, perception, and projection shape whether people connect with your brand Why customer standpoint matters more than founder backstory How structure can unlock creativity instead of killing it A simple way leaders can improve their story starting this week Episode Chapters (00:00) Intro (01:15) Why storytelling became a buzzword (02:50) Storytelling vs storybuilding (04:00) Coaching startups to find focus and alignment (07:30) Why the customer—not the founder—is the hero (08:05) Recognition, perception, and projection explained (16:00) Aspirations, problems, and emotional contrast (21:30) One practical fix leaders can make today (24:00) A brand that made John smile About John Elbing John Elbing is the Chief Storybuilder Officer at Standpoint and a leading authority on Business Storytelling for startups and growth-focused organizations. With a background spanning computer science, finance, digital marketing, and entrepreneurship, John has coached more than 150 startups and companies, helping them clarify their value, sharpen their positioning, and win with purpose. He is the creator of Storybuilding, a practical, canvas-based methodology that turns strategy into compelling customer-centered narratives, and the author of Storybuilding, a #1 international bestselling book. John also teaches entrepreneurship and digital transformation and works with incubators, accelerators, and social-impact initiatives worldwide—proving that when story is built right, it drives both growth and good. What Brand Has Made John Smile Recently? John shared the story of Felco, a Swiss company known worldwide for its professional-grade garden shears. What began as a durable tool brand for field workers uncovered a passionate fan base of everyday gardeners—some so devoted they’d tattoo the logo. By recognizing different customer aspirations and building distinct story worlds around them, Felco expanded into new audiences, including children, proving that even the most practical products can build emotional connection when the story is built from the user’s standpoint. Resources & Links Connect with John on LinkedIn. Check out the Standpoint website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Storytelling is easy to talk about—and hard to do well. On this episode of On Brand, I’m joined by John Elbing, Chief Storybuilder Officer at Standpoint, to unpack how his Storybuilding approach helps startups and brands clarify their value, sharpen their pitch, and actually connect—with a framework so effective it’s now a #1 international bestselling book.


What You’ll Learn in This Episode

Why most brands jump to storytelling tactics before they understand the story they should be telling

How recognition, perception, and projection shape whether people connect with your brand

Why customer standpoint matters more than founder backstory

How structure can unlock creativity instead of killing it

A simple way leaders can improve their story starting this week


Episode Chapters

(00:00) Intro

(01:15) Why storytelling became a buzzword

(02:50) Storytelling vs storybuilding

(04:00) Coaching startups to find focus and alignment

(07:30) Why the customer—not the founder—is the hero

(08:05) Recognition, perception, and projection explained

(16:00) Aspirations, problems, and emotional contrast

(21:30) One practical fix leaders can make today

(24:00) A brand that made John smile


About John Elbing

John Elbing is the Chief Storybuilder Officer at Standpoint and a leading authority on Business Storytelling for startups and growth-focused organizations. With a background spanning computer science, finance, digital marketing, and entrepreneurship, John has coached more than 150 startups and companies, helping them clarify their value, sharpen their positioning, and win with purpose. He is the creator of Storybuilding, a practical, canvas-based methodology that turns strategy into compelling customer-centered narratives, and the author of Storybuilding, a #1 international bestselling book. John also teaches entrepreneurship and digital transformation and works with incubators, accelerators, and social-impact initiatives worldwide—proving that when story is built right, it drives both growth and good.


What Brand Has Made John Smile Recently?

John shared the story of Felco, a Swiss company known worldwide for its professional-grade garden shears. What began as a durable tool brand for field workers uncovered a passionate fan base of everyday gardeners—some so devoted they’d tattoo the logo. By recognizing different customer aspirations and building distinct story worlds around them, Felco expanded into new audiences, including children, proving that even the most practical products can build emotional connection when the story is built from the user’s standpoint.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1822 Narrative-First Leadership in the Age of AI What if the story your brand tells could drive growth like nothing else? Park Howell—The World’s Most Industrious Storyteller, Emmy-winning ad veteran, and author of Brand Bewitchery—shows how narrative-first leaders succeed in the age of AI. As host of the Business of Story podcast and creator of the StoryCycle Genie™, he’s helping brands craft powerful stories in minutes, not months. What You'll Learn Why storytelling itself hasn’t changed—but storytellers have How AI can scale authentic brand storytelling without losing your voice What it means to treat stories as strategic business assets How leaders can use narrative frameworks to drive clarity, trust, and growth Why speed now matters more than perfection in brand strategy (00:00) Intro (01:28) Story as the oldest technology (03:53) The StoryCycle system and brand growth (05:44) From months to minutes with AI-powered narrative strategy (10:35) Accuracy and authenticity in AI storytelling (13:25) How storytellers are changing—even if stories aren’t (17:11) Building a personal and brand story library (24:48) Brands that made Park smile (and grimace) Park Howell is known as The World’s Most Industrious Storyteller. An Emmy Award–winning, 40+ year advertising veteran, Park has helped purpose-driven brands grow by as much as 600 percent by putting story at the center of business strategy. He is the author of Brand Bewitchery, co-author of The Narrative Gym for Business, and host of the Business of Story podcast. Park is also the creator of the StoryCycle Genie, an AI-powered tool that helps leaders craft a powerful brand narrative in minutes, not months. He works internationally with executives who want to lead—and grow—through story. Park shared a great experience with Navy Federal Credit Union, praising their clear sense of purpose and people-first culture, summed up in their tagline: “Our members are the mission.” In contrast, a less-than-inspiring flight with United Airlines—complete with a dangling exit sign and spotty Wi-Fi—served as a reminder that brand storytelling always shows up in the experience, whether you like it or not. Resources & Links Connect with Park on LinkedIn. Check out The Business of Story and StoryCycle Genie. Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Jan 2026 07:30:00 -0000 full Nick Westergaard What if the story your brand tells could drive growth like nothing else? Park Howell—The World’s Most Industrious Storyteller, Emmy-winning ad veteran, and author of Brand Bewitchery—shows how narrative-first leaders succeed in the age of AI. As host of the Business of Story podcast and creator of the StoryCycle Genie™, he’s helping brands craft powerful stories in minutes, not months. What You'll Learn Why storytelling itself hasn’t changed—but storytellers have How AI can scale authentic brand storytelling without losing your voice What it means to treat stories as strategic business assets How leaders can use narrative frameworks to drive clarity, trust, and growth Why speed now matters more than perfection in brand strategy (00:00) Intro (01:28) Story as the oldest technology (03:53) The StoryCycle system and brand growth (05:44) From months to minutes with AI-powered narrative strategy (10:35) Accuracy and authenticity in AI storytelling (13:25) How storytellers are changing—even if stories aren’t (17:11) Building a personal and brand story library (24:48) Brands that made Park smile (and grimace) Park Howell is known as The World’s Most Industrious Storyteller. An Emmy Award–winning, 40+ year advertising veteran, Park has helped purpose-driven brands grow by as much as 600 percent by putting story at the center of business strategy. He is the author of Brand Bewitchery, co-author of The Narrative Gym for Business, and host of the Business of Story podcast. Park is also the creator of the StoryCycle Genie, an AI-powered tool that helps leaders craft a powerful brand narrative in minutes, not months. He works internationally with executives who want to lead—and grow—through story. Park shared a great experience with Navy Federal Credit Union, praising their clear sense of purpose and people-first culture, summed up in their tagline: “Our members are the mission.” In contrast, a less-than-inspiring flight with United Airlines—complete with a dangling exit sign and spotty Wi-Fi—served as a reminder that brand storytelling always shows up in the experience, whether you like it or not. Resources & Links Connect with Park on LinkedIn. Check out The Business of Story and StoryCycle Genie. Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices What if the story your brand tells could drive growth like nothing else? Park Howell—The World’s Most Industrious Storyteller, Emmy-winning ad veteran, and author of Brand Bewitchery—shows how narrative-first leaders succeed in the age of AI. As host of the Business of Story podcast and creator of the StoryCycle Genie™, he’s helping brands craft powerful stories in minutes, not months.


What You'll Learn

  • Why storytelling itself hasn’t changed—but storytellers have
  • How AI can scale authentic brand storytelling without losing your voice
  • What it means to treat stories as strategic business assets
  • How leaders can use narrative frameworks to drive clarity, trust, and growth
  • Why speed now matters more than perfection in brand strategy


(00:00) Intro

(01:28) Story as the oldest technology

(03:53) The StoryCycle system and brand growth

(05:44) From months to minutes with AI-powered narrative strategy

(10:35) Accuracy and authenticity in AI storytelling

(13:25) How storytellers are changing—even if stories aren’t

(17:11) Building a personal and brand story library

(24:48) Brands that made Park smile (and grimace)


Park Howell is known as The World’s Most Industrious Storyteller. An Emmy Award–winning, 40+ year advertising veteran, Park has helped purpose-driven brands grow by as much as 600 percent by putting story at the center of business strategy. He is the author of Brand Bewitchery, co-author of The Narrative Gym for Business, and host of the Business of Story podcast. Park is also the creator of the StoryCycle Genie, an AI-powered tool that helps leaders craft a powerful brand narrative in minutes, not months. He works internationally with executives who want to lead—and grow—through story.


Park shared a great experience with Navy Federal Credit Union, praising their clear sense of purpose and people-first culture, summed up in their tagline: “Our members are the mission.” In contrast, a less-than-inspiring flight with United Airlines—complete with a dangling exit sign and spotty Wi-Fi—served as a reminder that brand storytelling always shows up in the experience, whether you like it or not.


Resources & Links

Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2007 Marketing’s Most Human Moment Is Now What if the future of marketing is a lot more human than we think? Today’s guest, Mark Schaefer, has been shaping that future for decades — and he was actually on this show ten years ago. So this is part reunion, part masterclass. Mark’s a futurist, bestselling author, Rutgers faculty member, and Drucker-trained strategist whose ideas guide brands from Adidas to the U.S. Air Force. His ten books and his top-ranked show The Marketing Companion have become industry staples. He’s also a longtime friend who somehow manages to push your thinking and make you laugh at the same time. What You’ll Learn in This Episode Why the future of marketing belongs to the most human companies, not the most automated ones How AI can scale trust, creativity, and teaching without killing the brand When removing friction actually damages customer relationships Why curiosity is becoming the most important career skill in the AI era How marketers must act as brand defenders when technology pushes too far Episode Chapters (00:00) Reunion and why this moment matters (02:00) Why this is the most amazing — and unsettling — time in marketing (04:20) Scaling humanity with AI and the MarkBot experiment (07:30) The most human company wins (and what that really means) (10:40) When AI goes too far and brands lose trust (12:30) Harley-Davidson, friction, and knowing your customer deeply (17:00) Curiosity as a career strategy in an AI world (27:00) The brand that made Mark smile About Mark Schaefer Mark Schaefer is a globally recognized futurist, keynote speaker, educator, and bestselling author. With more than 30 years of experience in marketing, PR, and global sales, he has advised organizations ranging from startups to Adidas and the U.S. Air Force. Mark studied under Peter Drucker, teaches in Rutgers University’s graduate program, and holds seven patents. He is the author of ten influential books used at universities worldwide and the host of the top-ranked podcast, The Marketing Companion. Known for blending sharp insight with humanity and humor, Mark’s work helps leaders navigate what’s next without losing what matters. What Brand Has Made Mark Smile Recently? Mark couldn’t stop smiling about Nutter Butter — a once-forgotten cookie brand that decided to go full weird. By embracing surreal, chaotic, almost inexplicable short-form videos, the brand ditched boring category conventions and leaned into creativity with nothing to lose. The result? Tripled sales and a case study in what happens when brands stop playing it safe and start being interesting. Resources & Links Connect with Mark on LinkedIn. Check out his website, BusinessesGrow. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Dec 2025 07:30:00 -0000 full Nick Westergaard What if the future of marketing is a lot more human than we think? Today’s guest, Mark Schaefer, has been shaping that future for decades — and he was actually on this show ten years ago. So this is part reunion, part masterclass. Mark’s a futurist, bestselling author, Rutgers faculty member, and Drucker-trained strategist whose ideas guide brands from Adidas to the U.S. Air Force. His ten books and his top-ranked show The Marketing Companion have become industry staples. He’s also a longtime friend who somehow manages to push your thinking and make you laugh at the same time. What You’ll Learn in This Episode Why the future of marketing belongs to the most human companies, not the most automated ones How AI can scale trust, creativity, and teaching without killing the brand When removing friction actually damages customer relationships Why curiosity is becoming the most important career skill in the AI era How marketers must act as brand defenders when technology pushes too far Episode Chapters (00:00) Reunion and why this moment matters (02:00) Why this is the most amazing — and unsettling — time in marketing (04:20) Scaling humanity with AI and the MarkBot experiment (07:30) The most human company wins (and what that really means) (10:40) When AI goes too far and brands lose trust (12:30) Harley-Davidson, friction, and knowing your customer deeply (17:00) Curiosity as a career strategy in an AI world (27:00) The brand that made Mark smile About Mark Schaefer Mark Schaefer is a globally recognized futurist, keynote speaker, educator, and bestselling author. With more than 30 years of experience in marketing, PR, and global sales, he has advised organizations ranging from startups to Adidas and the U.S. Air Force. Mark studied under Peter Drucker, teaches in Rutgers University’s graduate program, and holds seven patents. He is the author of ten influential books used at universities worldwide and the host of the top-ranked podcast, The Marketing Companion. Known for blending sharp insight with humanity and humor, Mark’s work helps leaders navigate what’s next without losing what matters. What Brand Has Made Mark Smile Recently? Mark couldn’t stop smiling about Nutter Butter — a once-forgotten cookie brand that decided to go full weird. By embracing surreal, chaotic, almost inexplicable short-form videos, the brand ditched boring category conventions and leaned into creativity with nothing to lose. The result? Tripled sales and a case study in what happens when brands stop playing it safe and start being interesting. Resources & Links Connect with Mark on LinkedIn. Check out his website, BusinessesGrow. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices What if the future of marketing is a lot more human than we think? Today’s guest, Mark Schaefer, has been shaping that future for decades — and he was actually on this show ten years ago. So this is part reunion, part masterclass. Mark’s a futurist, bestselling author, Rutgers faculty member, and Drucker-trained strategist whose ideas guide brands from Adidas to the U.S. Air Force. His ten books and his top-ranked show The Marketing Companion have become industry staples. He’s also a longtime friend who somehow manages to push your thinking and make you laugh at the same time. What You’ll Learn in This Episode

  • Why the future of marketing belongs to the most human companies, not the most automated ones
  • How AI can scale trust, creativity, and teaching without killing the brand
  • When removing friction actually damages customer relationships
  • Why curiosity is becoming the most important career skill in the AI era
  • How marketers must act as brand defenders when technology pushes too far

Episode Chapters (00:00) Reunion and why this moment matters (02:00) Why this is the most amazing — and unsettling — time in marketing (04:20) Scaling humanity with AI and the MarkBot experiment (07:30) The most human company wins (and what that really means) (10:40) When AI goes too far and brands lose trust (12:30) Harley-Davidson, friction, and knowing your customer deeply (17:00) Curiosity as a career strategy in an AI world (27:00) The brand that made Mark smile About Mark Schaefer Mark Schaefer is a globally recognized futurist, keynote speaker, educator, and bestselling author. With more than 30 years of experience in marketing, PR, and global sales, he has advised organizations ranging from startups to Adidas and the U.S. Air Force. Mark studied under Peter Drucker, teaches in Rutgers University’s graduate program, and holds seven patents. He is the author of ten influential books used at universities worldwide and the host of the top-ranked podcast, The Marketing Companion. Known for blending sharp insight with humanity and humor, Mark’s work helps leaders navigate what’s next without losing what matters. What Brand Has Made Mark Smile Recently? Mark couldn’t stop smiling about Nutter Butter — a once-forgotten cookie brand that decided to go full weird. By embracing surreal, chaotic, almost inexplicable short-form videos, the brand ditched boring category conventions and leaned into creativity with nothing to lose. The result? Tripled sales and a case study in what happens when brands stop playing it safe and start being interesting. Resources & Links Connect with Mark on LinkedIn.

Check out his website, BusinessesGrow. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.

Rate and review on Apple Podcasts and Spotify to help others find the show.

Share this episode — email a friend or colleague this episode.

Sign up for my free Story Strategies newsletter for branding and storytelling tips.


On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2035 The Naughty and Nice Brands of 2025 It’s that time of year again: Brand Federation’s Naughty & Nice list is out, and Matt Williams is here to break it down. Matt is President of Brand Federation and former CEO of The Martin Agency, where he led campaigns for GEICO, OREO, UPS, and Walmart. He’s also a visiting professor at William & Mary, sharing decades of brand strategy know-how. On this episode, Matt reveals which brands earned “Nice,” which landed on “Naughty,” and what leaders can learn from both. What You'll Learn How brands end up on the Naughty list by ignoring customer context and cultural signals. How Delta, Starbucks, and others earned their spot on the Nice list through clarity, consistency, and smart leadership. Why edgy brand moves succeed or fail depending on strategy and self-awareness. How crisis response can turn a disaster into a win with creativity and cultural savvy. What Apple’s place on the watch list says about innovation, risk, and the future of tech brands. Episode Chapters (00:00) Intro (00:52) Matt returns to the show (01:21) Why American Eagle’s “Great Jeans” campaign backfired (03:52) Cracker Barrel’s tone-deaf rebrand misstep (06:48) Target’s DEI reversal and the cost of misunderstanding your customer (09:20) Southwest walks away from its differentiators (11:52) Meta’s AI avatars go sideways (12:44) Delta earns a place on the Nice list (13:55) Starbucks returns to the core (16:55) How Astronomer turned crisis into comedy (21:15) Duolingo kills the owl (and nails it) (24:40) Navigating edgy vs. effective brand moves (24:51) Apple lands on the watch list (27:40) The brand that made Matt smile (29:17) Where to learn more about Brand Federation (30:08) Closing Matt Williams is the President of Brand Federation, a brand and marketing consultancy that helps organizations like Harvard, MIT, and Mercy Corps transform their brand strategy for growth and impact. Before that, he spent 26 years at The Martin Agency, rising through strategic planning roles to become CEO. During his tenure, he led strategy and campaigns for GEICO, OREO, UPS, Discover Financial, Benjamin Moore, and Walmart, while guiding the agency to national creative and effectiveness recognition. Matt also teaches as a Visiting Clinical Professor at William & Mary, where he brings decades of brand strategy expertise to future marketers. Matt lights up when talking about Duolingo, specifically the irreverent, persistent, slightly unhinged owl. The way Duolingo leans hard into its mascot’s attitude — using humor, edge, and cultural relevance — reflects a brand that truly understands both itself and its audience. The owl’s personality, storytelling, and strategic mischief never fail to make Matt smile. Connect with Matt on LinkedIn. Check out the Brand Federation, where you can see the full Naughty & Nice List! Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Dec 2025 07:30:00 -0000 full Nick Westergaard It’s that time of year again: Brand Federation’s Naughty & Nice list is out, and Matt Williams is here to break it down. Matt is President of Brand Federation and former CEO of The Martin Agency, where he led campaigns for GEICO, OREO, UPS, and Walmart. He’s also a visiting professor at William & Mary, sharing decades of brand strategy know-how. On this episode, Matt reveals which brands earned “Nice,” which landed on “Naughty,” and what leaders can learn from both. What You'll Learn How brands end up on the Naughty list by ignoring customer context and cultural signals. How Delta, Starbucks, and others earned their spot on the Nice list through clarity, consistency, and smart leadership. Why edgy brand moves succeed or fail depending on strategy and self-awareness. How crisis response can turn a disaster into a win with creativity and cultural savvy. What Apple’s place on the watch list says about innovation, risk, and the future of tech brands. Episode Chapters (00:00) Intro (00:52) Matt returns to the show (01:21) Why American Eagle’s “Great Jeans” campaign backfired (03:52) Cracker Barrel’s tone-deaf rebrand misstep (06:48) Target’s DEI reversal and the cost of misunderstanding your customer (09:20) Southwest walks away from its differentiators (11:52) Meta’s AI avatars go sideways (12:44) Delta earns a place on the Nice list (13:55) Starbucks returns to the core (16:55) How Astronomer turned crisis into comedy (21:15) Duolingo kills the owl (and nails it) (24:40) Navigating edgy vs. effective brand moves (24:51) Apple lands on the watch list (27:40) The brand that made Matt smile (29:17) Where to learn more about Brand Federation (30:08) Closing Matt Williams is the President of Brand Federation, a brand and marketing consultancy that helps organizations like Harvard, MIT, and Mercy Corps transform their brand strategy for growth and impact. Before that, he spent 26 years at The Martin Agency, rising through strategic planning roles to become CEO. During his tenure, he led strategy and campaigns for GEICO, OREO, UPS, Discover Financial, Benjamin Moore, and Walmart, while guiding the agency to national creative and effectiveness recognition. Matt also teaches as a Visiting Clinical Professor at William & Mary, where he brings decades of brand strategy expertise to future marketers. Matt lights up when talking about Duolingo, specifically the irreverent, persistent, slightly unhinged owl. The way Duolingo leans hard into its mascot’s attitude — using humor, edge, and cultural relevance — reflects a brand that truly understands both itself and its audience. The owl’s personality, storytelling, and strategic mischief never fail to make Matt smile. Connect with Matt on LinkedIn. Check out the Brand Federation, where you can see the full Naughty & Nice List! Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices It’s that time of year again: Brand Federation’s Naughty & Nice list is out, and Matt Williams is here to break it down. Matt is President of Brand Federation and former CEO of The Martin Agency, where he led campaigns for GEICO, OREO, UPS, and Walmart. He’s also a visiting professor at William & Mary, sharing decades of brand strategy know-how. On this episode, Matt reveals which brands earned “Nice,” which landed on “Naughty,” and what leaders can learn from both.


What You'll Learn

  • How brands end up on the Naughty list by ignoring customer context and cultural signals.
  • How Delta, Starbucks, and others earned their spot on the Nice list through clarity, consistency, and smart leadership.
  • Why edgy brand moves succeed or fail depending on strategy and self-awareness.
  • How crisis response can turn a disaster into a win with creativity and cultural savvy.
  • What Apple’s place on the watch list says about innovation, risk, and the future of tech brands.

Episode Chapters

(00:00) Intro

(00:52) Matt returns to the show

(01:21) Why American Eagle’s “Great Jeans” campaign backfired

(03:52) Cracker Barrel’s tone-deaf rebrand misstep

(06:48) Target’s DEI reversal and the cost of misunderstanding your customer

(09:20) Southwest walks away from its differentiators

(11:52) Meta’s AI avatars go sideways

(12:44) Delta earns a place on the Nice list

(13:55) Starbucks returns to the core

(16:55) How Astronomer turned crisis into comedy

(21:15) Duolingo kills the owl (and nails it)

(24:40) Navigating edgy vs. effective brand moves

(24:51) Apple lands on the watch list

(27:40) The brand that made Matt smile

(29:17) Where to learn more about Brand Federation

(30:08) Closing


Matt Williams is the President of Brand Federation, a brand and marketing consultancy that helps organizations like Harvard, MIT, and Mercy Corps transform their brand strategy for growth and impact. Before that, he spent 26 years at The Martin Agency, rising through strategic planning roles to become CEO. During his tenure, he led strategy and campaigns for GEICO, OREO, UPS, Discover Financial, Benjamin Moore, and Walmart, while guiding the agency to national creative and effectiveness recognition. Matt also teaches as a Visiting Clinical Professor at William & Mary, where he brings decades of brand strategy expertise to future marketers.

Matt lights up when talking about Duolingo, specifically the irreverent, persistent, slightly unhinged owl. The way Duolingo leans hard into its mascot’s attitude — using humor, edge, and cultural relevance — reflects a brand that truly understands both itself and its audience. The owl’s personality, storytelling, and strategic mischief never fail to make Matt smile.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2002 AI-Powered Business Strategy at Lightning Speed What if you could test your business strategy in days instead of months? That’s what Kate O’Keeffe, CEO and Co‑Founder of Heatseeker, makes possible. From building the first AI‑powered platform for market experimentation to helping companies validate strategy, positioning, and buyer demand at lightning speed, Kate’s career is all about turning bold ideas into measurable results. Former BCG Partner and Silicon Valley innovator, she’s here to show how AI is rewriting the rules of testing ideas — fast, smart, and with real data. What You'll Learn How AI and Heatseeker enable companies to validate strategy, positioning, and buyer demand in days instead of months Why traditional surveys and panels are unreliable and how real-time experimentation can replace them The importance of starting experimentation early in the funnel to uncover hidden customer desires How to balance speed and rigor when testing ideas and avoid misleading results Ways to foster a culture of experimentation where data informs thousands of daily marketing micro-decisions Episode Chapters (00:00) Intro (00:38) Why AI is changing brand strategy (01:41) Heatseeker explained and the problem with traditional surveys (05:17) Common mistakes in testing and the role of AI (10:23) Balancing speed with rigor in experiments (14:12) Creating a culture of experimentation without chaos (19:42) The future of AI-driven market experimentation (23:53) A brand that made Kate smile recently and how to connect Kate O’Keeffe is the CEO and Co-Founder of Heatseeker, the first AI-powered platform for market experimentation that helps companies validate strategy, positioning, and buyer demand in days instead of months. She spent a decade in Silicon Valley founding CHILL, Cisco’s global co-innovation lab, and launching high-impact ventures for Fortune 100 companies at startup speed. A former Partner at BCG, Kate has advised executives and boards on innovation, growth, and digital transformation, delivering hundreds of millions in business value. She also serves on the board of Birchal and as a non-executive director for Naked Ambition and CircleOf, Inc. What Brand Has Made Kate Smile? L’Oreal impressed Kate with its recent work in the refill movement, turning sustainability into a movement people want to join. She loved how the brand tapped into the human need to feel like part of something bigger and clever messaging that invites consumers to “be a recycler” rather than simply recycle. Links & Resources Connect with Kate on LinkedIn. Check out the Heatseeker website. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Dec 2025 16:38:00 -0000 full Nick Westergaard What if you could test your business strategy in days instead of months? That’s what Kate O’Keeffe, CEO and Co‑Founder of Heatseeker, makes possible. From building the first AI‑powered platform for market experimentation to helping companies validate strategy, positioning, and buyer demand at lightning speed, Kate’s career is all about turning bold ideas into measurable results. Former BCG Partner and Silicon Valley innovator, she’s here to show how AI is rewriting the rules of testing ideas — fast, smart, and with real data. What You'll Learn How AI and Heatseeker enable companies to validate strategy, positioning, and buyer demand in days instead of months Why traditional surveys and panels are unreliable and how real-time experimentation can replace them The importance of starting experimentation early in the funnel to uncover hidden customer desires How to balance speed and rigor when testing ideas and avoid misleading results Ways to foster a culture of experimentation where data informs thousands of daily marketing micro-decisions Episode Chapters (00:00) Intro (00:38) Why AI is changing brand strategy (01:41) Heatseeker explained and the problem with traditional surveys (05:17) Common mistakes in testing and the role of AI (10:23) Balancing speed with rigor in experiments (14:12) Creating a culture of experimentation without chaos (19:42) The future of AI-driven market experimentation (23:53) A brand that made Kate smile recently and how to connect Kate O’Keeffe is the CEO and Co-Founder of Heatseeker, the first AI-powered platform for market experimentation that helps companies validate strategy, positioning, and buyer demand in days instead of months. She spent a decade in Silicon Valley founding CHILL, Cisco’s global co-innovation lab, and launching high-impact ventures for Fortune 100 companies at startup speed. A former Partner at BCG, Kate has advised executives and boards on innovation, growth, and digital transformation, delivering hundreds of millions in business value. She also serves on the board of Birchal and as a non-executive director for Naked Ambition and CircleOf, Inc. What Brand Has Made Kate Smile? L’Oreal impressed Kate with its recent work in the refill movement, turning sustainability into a movement people want to join. She loved how the brand tapped into the human need to feel like part of something bigger and clever messaging that invites consumers to “be a recycler” rather than simply recycle. Links & Resources Connect with Kate on LinkedIn. Check out the Heatseeker website. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices What if you could test your business strategy in days instead of months? That’s what Kate O’Keeffe, CEO and Co‑Founder of Heatseeker, makes possible. From building the first AI‑powered platform for market experimentation to helping companies validate strategy, positioning, and buyer demand at lightning speed, Kate’s career is all about turning bold ideas into measurable results. Former BCG Partner and Silicon Valley innovator, she’s here to show how AI is rewriting the rules of testing ideas — fast, smart, and with real data.


What You'll Learn

  • How AI and Heatseeker enable companies to validate strategy, positioning, and buyer demand in days instead of months
  • Why traditional surveys and panels are unreliable and how real-time experimentation can replace them
  • The importance of starting experimentation early in the funnel to uncover hidden customer desires
  • How to balance speed and rigor when testing ideas and avoid misleading results
  • Ways to foster a culture of experimentation where data informs thousands of daily marketing micro-decisions

Episode Chapters

(00:00) Intro

(00:38) Why AI is changing brand strategy

(01:41) Heatseeker explained and the problem with traditional surveys

(05:17) Common mistakes in testing and the role of AI

(10:23) Balancing speed with rigor in experiments

(14:12) Creating a culture of experimentation without chaos

(19:42) The future of AI-driven market experimentation

(23:53) A brand that made Kate smile recently and how to connect


Kate O’Keeffe is the CEO and Co-Founder of Heatseeker, the first AI-powered platform for market experimentation that helps companies validate strategy, positioning, and buyer demand in days instead of months. She spent a decade in Silicon Valley founding CHILL, Cisco’s global co-innovation lab, and launching high-impact ventures for Fortune 100 companies at startup speed. A former Partner at BCG, Kate has advised executives and boards on innovation, growth, and digital transformation, delivering hundreds of millions in business value. She also serves on the board of Birchal and as a non-executive director for Naked Ambition and CircleOf, Inc.

What Brand Has Made Kate Smile? L’Oreal impressed Kate with its recent work in the refill movement, turning sustainability into a movement people want to join. She loved how the brand tapped into the human need to feel like part of something bigger and clever messaging that invites consumers to “be a recycler” rather than simply recycle.


Links & Resources

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1777 Measuring the Impact of Brand Activism Impact isn’t a vibe — it’s measurable. This week I’m joined by Neil Callanan, LooseGrip founder and creator of the GRASP Impact Framework, to unpack how storytelling can stand up to scrutiny and move both culture and the bottom line. What You’ll Learn in This Episode How the GRASP Impact Framework helps brands get a real grasp on the effectiveness of their stories Why consumptive metrics like time spent with content matter more than views or impressions How activism and values-driven marketing can influence both culture and commercial outcomes The importance of authenticity and intentionality in purpose-driven brand storytelling Ways to communicate impact internally so leadership sees the value and potential risks clearly Episode Chapters (00:00) Intro (00:18) Opening remarks (00:30) Welcome and first impressions of GRASP (01:05) Explaining the GRASP Impact Framework (02:55) Legos and dashboards metaphor for data (06:15) Storytelling plus analytics for brand impact (10:02) Halo effect and connecting activism to outcomes (24:52) Brand that made Neil smile recently (27:03) Where to find Neil and learn more Neil Callanan is the founder of LooseGrip and creator of the GRASP Impact Framework, a system that helps mission-driven brands translate storytelling into measurable business outcomes. With over 15 years of experience aligning activism and analytics for brands like Unilever and Ben & Jerry’s, Neil specializes in helping companies prove that purpose-driven marketing can drive sales, culture, and social impact simultaneously. He combines data, narrative, and strategy to help leaders measure and defend their impact at every level. What Brand Has Made Neil Smile Recently? Neil shared that Rivian has impressed him with its attention to detail and customer experience. From a Halloween mode in their electric trucks to playful Easter eggs in their app, Rivian creates joyful and memorable experiences for drivers and families. Neil appreciates how their intentional brand efforts foster engagement, loyalty, and advocacy, even if the company is still ironing out the challenges of being a new brand. Resources & Links Connect with Neil on LinkedIn. Learn more about LooseGrip and the GRASP Impact Framework. Here’s the episode of On Brand Neil and I discussed with our mutual friend Mike Hayes, formerly of Ben & Jerry's — from all the way back in 2015! Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Dec 2025 07:30:00 -0000 full Nick Westergaard Impact isn’t a vibe — it’s measurable. This week I’m joined by Neil Callanan, LooseGrip founder and creator of the GRASP Impact Framework, to unpack how storytelling can stand up to scrutiny and move both culture and the bottom line. What You’ll Learn in This Episode How the GRASP Impact Framework helps brands get a real grasp on the effectiveness of their stories Why consumptive metrics like time spent with content matter more than views or impressions How activism and values-driven marketing can influence both culture and commercial outcomes The importance of authenticity and intentionality in purpose-driven brand storytelling Ways to communicate impact internally so leadership sees the value and potential risks clearly Episode Chapters (00:00) Intro (00:18) Opening remarks (00:30) Welcome and first impressions of GRASP (01:05) Explaining the GRASP Impact Framework (02:55) Legos and dashboards metaphor for data (06:15) Storytelling plus analytics for brand impact (10:02) Halo effect and connecting activism to outcomes (24:52) Brand that made Neil smile recently (27:03) Where to find Neil and learn more Neil Callanan is the founder of LooseGrip and creator of the GRASP Impact Framework, a system that helps mission-driven brands translate storytelling into measurable business outcomes. With over 15 years of experience aligning activism and analytics for brands like Unilever and Ben & Jerry’s, Neil specializes in helping companies prove that purpose-driven marketing can drive sales, culture, and social impact simultaneously. He combines data, narrative, and strategy to help leaders measure and defend their impact at every level. What Brand Has Made Neil Smile Recently? Neil shared that Rivian has impressed him with its attention to detail and customer experience. From a Halloween mode in their electric trucks to playful Easter eggs in their app, Rivian creates joyful and memorable experiences for drivers and families. Neil appreciates how their intentional brand efforts foster engagement, loyalty, and advocacy, even if the company is still ironing out the challenges of being a new brand. Resources & Links Connect with Neil on LinkedIn. Learn more about LooseGrip and the GRASP Impact Framework. Here’s the episode of On Brand Neil and I discussed with our mutual friend Mike Hayes, formerly of Ben & Jerry's — from all the way back in 2015! Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Impact isn’t a vibe — it’s measurable. This week I’m joined by Neil Callanan, LooseGrip founder and creator of the GRASP Impact Framework, to unpack how storytelling can stand up to scrutiny and move both culture and the bottom line.


What You’ll Learn in This Episode

  • How the GRASP Impact Framework helps brands get a real grasp on the effectiveness of their stories
  • Why consumptive metrics like time spent with content matter more than views or impressions
  • How activism and values-driven marketing can influence both culture and commercial outcomes
  • The importance of authenticity and intentionality in purpose-driven brand storytelling
  • Ways to communicate impact internally so leadership sees the value and potential risks clearly

Episode Chapters

(00:00) Intro

(00:18) Opening remarks

(00:30) Welcome and first impressions of GRASP

(01:05) Explaining the GRASP Impact Framework

(02:55) Legos and dashboards metaphor for data

(06:15) Storytelling plus analytics for brand impact

(10:02) Halo effect and connecting activism to outcomes

(24:52) Brand that made Neil smile recently

(27:03) Where to find Neil and learn more


Neil Callanan is the founder of LooseGrip and creator of the GRASP Impact Framework, a system that helps mission-driven brands translate storytelling into measurable business outcomes. With over 15 years of experience aligning activism and analytics for brands like Unilever and Ben & Jerry’s, Neil specializes in helping companies prove that purpose-driven marketing can drive sales, culture, and social impact simultaneously. He combines data, narrative, and strategy to help leaders measure and defend their impact at every level.

What Brand Has Made Neil Smile Recently? Neil shared that Rivian has impressed him with its attention to detail and customer experience. From a Halloween mode in their electric trucks to playful Easter eggs in their app, Rivian creates joyful and memorable experiences for drivers and families. Neil appreciates how their intentional brand efforts foster engagement, loyalty, and advocacy, even if the company is still ironing out the challenges of being a new brand.


Resources & Links

Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1873 Finding the Right Agency Partner The secret to great creative work isn’t just the idea — it’s knowing how to get there. Toby Wilkinson, co-founder of Ask Us For Ideas, has spent the last decade helping brands navigate the messy world of agencies, briefs, and creative partnerships to make the process smoother, smarter, and more successful. What You'll Learn Why choosing the right agency is just as important as the creative work itself How to align your team internally before starting the agency selection process The “head and heart” test for evaluating agency fit Common red flags and relationship pitfalls to watch for How to leverage agency networks and insights to make smarter selections Episode Chapters (00:00) Intro (00:30) Welcome Toby Wilkinson (01:10) The story behind Ask Us For Ideas (04:18) Defining the perfect agency fit (08:40) The agency selection process step by step (12:07) Red flags in agency relationships (17:25) Navigating a shifting agency landscape (21:17) Favorite success stories and brands that inspire Toby Wilkinson is the co-founder of Ask Us For Ideas (AUFI), a company dedicated to helping brands find the right creative partners. Over the last decade, he has connected more than 2,000 brands — from startups to global companies — with agencies across branding, marketing, digital, social, and more. He is passionate about creating productive, long-term partnerships between brands and agencies and shares his insights through AUFI’s website, podcast, and Substack. What Brand Has Made Toby Smile Recently? Toby has been enjoying the meal kit delivery company Mindful Chef. He appreciates the quality of the ingredients, the variety of meals, and the shared cooking experience it brings him and his wife, making it a meaningful part of his daily routine. Resources & Links Connect with Toby on LinkedIn. As discussed, check out the AUFI website, podcast, and Substack. Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Nov 2025 07:30:00 -0000 full Nick Westergaard The secret to great creative work isn’t just the idea — it’s knowing how to get there. Toby Wilkinson, co-founder of Ask Us For Ideas, has spent the last decade helping brands navigate the messy world of agencies, briefs, and creative partnerships to make the process smoother, smarter, and more successful. What You'll Learn Why choosing the right agency is just as important as the creative work itself How to align your team internally before starting the agency selection process The “head and heart” test for evaluating agency fit Common red flags and relationship pitfalls to watch for How to leverage agency networks and insights to make smarter selections Episode Chapters (00:00) Intro (00:30) Welcome Toby Wilkinson (01:10) The story behind Ask Us For Ideas (04:18) Defining the perfect agency fit (08:40) The agency selection process step by step (12:07) Red flags in agency relationships (17:25) Navigating a shifting agency landscape (21:17) Favorite success stories and brands that inspire Toby Wilkinson is the co-founder of Ask Us For Ideas (AUFI), a company dedicated to helping brands find the right creative partners. Over the last decade, he has connected more than 2,000 brands — from startups to global companies — with agencies across branding, marketing, digital, social, and more. He is passionate about creating productive, long-term partnerships between brands and agencies and shares his insights through AUFI’s website, podcast, and Substack. What Brand Has Made Toby Smile Recently? Toby has been enjoying the meal kit delivery company Mindful Chef. He appreciates the quality of the ingredients, the variety of meals, and the shared cooking experience it brings him and his wife, making it a meaningful part of his daily routine. Resources & Links Connect with Toby on LinkedIn. As discussed, check out the AUFI website, podcast, and Substack. Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices The secret to great creative work isn’t just the idea — it’s knowing how to get there. Toby Wilkinson, co-founder of Ask Us For Ideas, has spent the last decade helping brands navigate the messy world of agencies, briefs, and creative partnerships to make the process smoother, smarter, and more successful.


What You'll Learn

  • Why choosing the right agency is just as important as the creative work itself
  • How to align your team internally before starting the agency selection process
  • The “head and heart” test for evaluating agency fit
  • Common red flags and relationship pitfalls to watch for
  • How to leverage agency networks and insights to make smarter selections

Episode Chapters

(00:00) Intro

(00:30) Welcome Toby Wilkinson

(01:10) The story behind Ask Us For Ideas

(04:18) Defining the perfect agency fit

(08:40) The agency selection process step by step

(12:07) Red flags in agency relationships

(17:25) Navigating a shifting agency landscape

(21:17) Favorite success stories and brands that inspire

Toby Wilkinson is the co-founder of Ask Us For Ideas (AUFI), a company dedicated to helping brands find the right creative partners. Over the last decade, he has connected more than 2,000 brands — from startups to global companies — with agencies across branding, marketing, digital, social, and more. He is passionate about creating productive, long-term partnerships between brands and agencies and shares his insights through AUFI’s website, podcast, and Substack.

What Brand Has Made Toby Smile Recently? Toby has been enjoying the meal kit delivery company Mindful Chef. He appreciates the quality of the ingredients, the variety of meals, and the shared cooking experience it brings him and his wife, making it a meaningful part of his daily routine.


Resources & Links

Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1934 The Wedding Crashers Guide to Branding What does the producer of Wedding Crashers, Serendipity, and Van Wilder know about building brands? Turns out—a lot. This week on On Brand, Andrew Panay shares how Hollywood storytelling principles shape not just hit movies but also unforgettable brand stories for companies like T-Mobile, Microsoft, and Anheuser-Busch. What You'll Learn Why originality—not imitation—is still the most powerful creative strategy How Hollywood storytelling principles can strengthen brand storytelling The fine line between risk and reward in brand work Why celebrating success starts with knowing your “why” How T-Mobile’s storytelling edge became a creative advantage Episode Chapters (00:00) Intro (00:30) From Hollywood to branding (02:00) The disconnect between filmmakers and brands (03:30) What Wedding Crashers teaches us about 30-second storytelling (05:00) Capturing attention in seconds, not minutes (08:00) Creativity, evolution, and staying uncomfortable (10:40) Originality vs imitation in marketing (20:30) Balancing elegant risk with commercial success (25:00) The brand that made Andrew smile (27:30) Where to learn more about Panay Films Andrew Panay is the founder and CEO of Panay Films and a veteran Hollywood producer whose movies—including Wedding Crashers, Serendipity, and Van Wilder—have grossed more than $800 million worldwide. Beyond film and television, Panay brings his storytelling craft to branded content and advertising for companies such as T-Mobile, Microsoft, and Anheuser-Busch. His signature approach blends cinematic storytelling with strategic brand thinking, creating work that moves audiences—and the business forward. What Brand Has Made Andrew Smile Recently? Andrew pointed to Nike for a recent campaign during the World Series. The spot used a clever mashup of sound, attitude, and nostalgia—culminating with Ken Griffey Jr.’s signature backward cap and mischievous grin. For Andrew, it was the perfect example of creative “juj”—that mix of confidence, playfulness, and truth that makes great storytelling irresistible. Links and Resources Connect with Panay Films on Instagram. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Nov 2025 07:30:00 -0000 full Nick Westergaard What does the producer of Wedding Crashers, Serendipity, and Van Wilder know about building brands? Turns out—a lot. This week on On Brand, Andrew Panay shares how Hollywood storytelling principles shape not just hit movies but also unforgettable brand stories for companies like T-Mobile, Microsoft, and Anheuser-Busch. What You'll Learn Why originality—not imitation—is still the most powerful creative strategy How Hollywood storytelling principles can strengthen brand storytelling The fine line between risk and reward in brand work Why celebrating success starts with knowing your “why” How T-Mobile’s storytelling edge became a creative advantage Episode Chapters (00:00) Intro (00:30) From Hollywood to branding (02:00) The disconnect between filmmakers and brands (03:30) What Wedding Crashers teaches us about 30-second storytelling (05:00) Capturing attention in seconds, not minutes (08:00) Creativity, evolution, and staying uncomfortable (10:40) Originality vs imitation in marketing (20:30) Balancing elegant risk with commercial success (25:00) The brand that made Andrew smile (27:30) Where to learn more about Panay Films Andrew Panay is the founder and CEO of Panay Films and a veteran Hollywood producer whose movies—including Wedding Crashers, Serendipity, and Van Wilder—have grossed more than $800 million worldwide. Beyond film and television, Panay brings his storytelling craft to branded content and advertising for companies such as T-Mobile, Microsoft, and Anheuser-Busch. His signature approach blends cinematic storytelling with strategic brand thinking, creating work that moves audiences—and the business forward. What Brand Has Made Andrew Smile Recently? Andrew pointed to Nike for a recent campaign during the World Series. The spot used a clever mashup of sound, attitude, and nostalgia—culminating with Ken Griffey Jr.’s signature backward cap and mischievous grin. For Andrew, it was the perfect example of creative “juj”—that mix of confidence, playfulness, and truth that makes great storytelling irresistible. Links and Resources Connect with Panay Films on Instagram. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices What does the producer of Wedding Crashers, Serendipity, and Van Wilder know about building brands? Turns out—a lot. This week on On Brand, Andrew Panay shares how Hollywood storytelling principles shape not just hit movies but also unforgettable brand stories for companies like T-Mobile, Microsoft, and Anheuser-Busch.


What You'll Learn

  • Why originality—not imitation—is still the most powerful creative strategy
  • How Hollywood storytelling principles can strengthen brand storytelling
  • The fine line between risk and reward in brand work
  • Why celebrating success starts with knowing your “why”
  • How T-Mobile’s storytelling edge became a creative advantage

Episode Chapters

(00:00) Intro

(00:30) From Hollywood to branding

(02:00) The disconnect between filmmakers and brands

(03:30) What Wedding Crashers teaches us about 30-second storytelling

(05:00) Capturing attention in seconds, not minutes

(08:00) Creativity, evolution, and staying uncomfortable

(10:40) Originality vs imitation in marketing

(20:30) Balancing elegant risk with commercial success

(25:00) The brand that made Andrew smile

(27:30) Where to learn more about Panay Films


Andrew Panay is the founder and CEO of Panay Films and a veteran Hollywood producer whose movies—including Wedding Crashers, Serendipity, and Van Wilder—have grossed more than $800 million worldwide. Beyond film and television, Panay brings his storytelling craft to branded content and advertising for companies such as T-Mobile, Microsoft, and Anheuser-Busch. His signature approach blends cinematic storytelling with strategic brand thinking, creating work that moves audiences—and the business forward.

What Brand Has Made Andrew Smile Recently? Andrew pointed to Nike for a recent campaign during the World Series. The spot used a clever mashup of sound, attitude, and nostalgia—culminating with Ken Griffey Jr.’s signature backward cap and mischievous grin. For Andrew, it was the perfect example of creative “juj”—that mix of confidence, playfulness, and truth that makes great storytelling irresistible.


Links and Resources

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1986 The Hard Way to Real ROI What does it take to build one of the world’s top-rated social media management platforms—without a single dollar of outside funding? This week on On Brand, Emeric Ernoult, founder and CEO of Agorapulse, shares how he bootstrapped the company to over $20 million in revenue, pioneered ROI-tracking tools for social, and carved out a powerful niche in a crowded market. We talk scaling smart, making social media actually measurable, and where attribution is headed next. What You'll Learn How Agorapulse bootstrapped its way to $20M+ in revenue without outside funding Why most startups chasing VC money miss what matters most for sustainable growth How attribution has evolved—and why measuring ROI on social is harder than ever The three ways marketers can actually track what’s working (and what’s not) Why the future isn’t social media—it’s “interest media” Episode Chapters (00:00) Intro (00:45) Bootstrapping Agorapulse the Hard Way (03:40) The Realities of Going Without Funding (07:20) Reinventing Through Growth and Churn (08:50) From Social Media to Interest Media (10:20) Why Attribution Is Broken (17:50) Three Ways to Track ROI That Actually Work (23:20) How Brands Can Win at Interest Media (29:00) The Brand That Made Emeric Smile About Emeric Ernoult Emeric Ernoult is the founder and CEO of Agorapulse, one of the world’s top-rated social media management platforms. Bootstrapped from the ground up, Agorapulse has grown to more than $20 million in annual revenue—without taking a single dollar of outside funding. A pioneer in ROI-tracking for social media, Emeric has built his career around helping brands not just manage their social presence, but measure its real business impact. He’s a frequent speaker and writer on marketing measurement, leadership, and scaling companies the sustainable way. What Brand Has Made Emeric Smile Recently? Emeric shared that Alex Hormozi—the entrepreneur and content creator—made him smile recently. After attending Hormozi’s workshop in Las Vegas, Emeric was struck by his unfiltered mix of humor and humility. Hormozi’s perspective—that we’re all small in the grand scheme of things, so we might as well do good and enjoy the work—resonated deeply, especially after Emeric’s trip to the Grand Canyon and Zion National Park reminded him of life’s scale and simplicity. Resources & Links Connect with Emeric on LinkedIn. Check out the Agorapulse website. Listen & Support Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Nov 2025 07:30:00 -0000 full Nick Westergaard What does it take to build one of the world’s top-rated social media management platforms—without a single dollar of outside funding? This week on On Brand, Emeric Ernoult, founder and CEO of Agorapulse, shares how he bootstrapped the company to over $20 million in revenue, pioneered ROI-tracking tools for social, and carved out a powerful niche in a crowded market. We talk scaling smart, making social media actually measurable, and where attribution is headed next. What You'll Learn How Agorapulse bootstrapped its way to $20M+ in revenue without outside funding Why most startups chasing VC money miss what matters most for sustainable growth How attribution has evolved—and why measuring ROI on social is harder than ever The three ways marketers can actually track what’s working (and what’s not) Why the future isn’t social media—it’s “interest media” Episode Chapters (00:00) Intro (00:45) Bootstrapping Agorapulse the Hard Way (03:40) The Realities of Going Without Funding (07:20) Reinventing Through Growth and Churn (08:50) From Social Media to Interest Media (10:20) Why Attribution Is Broken (17:50) Three Ways to Track ROI That Actually Work (23:20) How Brands Can Win at Interest Media (29:00) The Brand That Made Emeric Smile About Emeric Ernoult Emeric Ernoult is the founder and CEO of Agorapulse, one of the world’s top-rated social media management platforms. Bootstrapped from the ground up, Agorapulse has grown to more than $20 million in annual revenue—without taking a single dollar of outside funding. A pioneer in ROI-tracking for social media, Emeric has built his career around helping brands not just manage their social presence, but measure its real business impact. He’s a frequent speaker and writer on marketing measurement, leadership, and scaling companies the sustainable way. What Brand Has Made Emeric Smile Recently? Emeric shared that Alex Hormozi—the entrepreneur and content creator—made him smile recently. After attending Hormozi’s workshop in Las Vegas, Emeric was struck by his unfiltered mix of humor and humility. Hormozi’s perspective—that we’re all small in the grand scheme of things, so we might as well do good and enjoy the work—resonated deeply, especially after Emeric’s trip to the Grand Canyon and Zion National Park reminded him of life’s scale and simplicity. Resources & Links Connect with Emeric on LinkedIn. Check out the Agorapulse website. Listen & Support Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices What does it take to build one of the world’s top-rated social media management platforms—without a single dollar of outside funding? This week on On Brand, Emeric Ernoult, founder and CEO of Agorapulse, shares how he bootstrapped the company to over $20 million in revenue, pioneered ROI-tracking tools for social, and carved out a powerful niche in a crowded market. We talk scaling smart, making social media actually measurable, and where attribution is headed next.


What You'll Learn

  • How Agorapulse bootstrapped its way to $20M+ in revenue without outside funding
  • Why most startups chasing VC money miss what matters most for sustainable growth
  • How attribution has evolved—and why measuring ROI on social is harder than ever
  • The three ways marketers can actually track what’s working (and what’s not)
  • Why the future isn’t social media—it’s “interest media”

Episode Chapters

(00:00) Intro

(00:45) Bootstrapping Agorapulse the Hard Way

(03:40) The Realities of Going Without Funding

(07:20) Reinventing Through Growth and Churn

(08:50) From Social Media to Interest Media

(10:20) Why Attribution Is Broken

(17:50) Three Ways to Track ROI That Actually Work

(23:20) How Brands Can Win at Interest Media

(29:00) The Brand That Made Emeric Smile

About Emeric Ernoult

Emeric Ernoult is the founder and CEO of Agorapulse, one of the world’s top-rated social media management platforms. Bootstrapped from the ground up, Agorapulse has grown to more than $20 million in annual revenue—without taking a single dollar of outside funding. A pioneer in ROI-tracking for social media, Emeric has built his career around helping brands not just manage their social presence, but measure its real business impact. He’s a frequent speaker and writer on marketing measurement, leadership, and scaling companies the sustainable way.


What Brand Has Made Emeric Smile Recently?

Emeric shared that Alex Hormozi—the entrepreneur and content creator—made him smile recently. After attending Hormozi’s workshop in Las Vegas, Emeric was struck by his unfiltered mix of humor and humility. Hormozi’s perspective—that we’re all small in the grand scheme of things, so we might as well do good and enjoy the work—resonated deeply, especially after Emeric’s trip to the Grand Canyon and Zion National Park reminded him of life’s scale and simplicity.


Resources & Links

Listen & Support

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2164 Building Trust That Scales How do the most visible leaders stay trusted and relevant in a noisy world? Danielle Sabrina has spent her career helping them do exactly that. As founder of Society22 PR, one of Inc. 5000’s fastest-growing firms, Danielle has guided CEOs, athletes, and celebrities in building credibility that scales. Named Female Entrepreneur of the Year and one of CIO’s Top 20 Female Entrepreneurs to Follow, she joins me to unpack how smart brands turn trust into momentum. What You’ll Learn in This Episode Why credibility is the new currency for brands and leaders How founder-led storytelling drives growth and trust What makes a story truly “media ready” in today’s crowded landscape How to balance authenticity with strategy when managing your public persona Lessons on scaling a creative business without losing your core Episode Chapters (00:00) Intro (00:44) Credibility as the New Currency (03:25) Why Founder Stories Matter (05:03) PR Beyond Press Releases (07:57) Balancing Authenticity and Strategy (09:36) Finding the Right Story to Tell (17:16) Turning Vulnerability into Strength (21:25) Scaling with Integrity (27:06) Brand That Made Danielle Smile About Danielle Sabrina Danielle Sabrina is an award-winning publicist and the founder of Society22 PR, one of Inc. 5000’s fastest-growing companies and ranked among the Top 10 National PR Firms. With more than 25 years of experience, she’s helped CEOs, athletes, and celebrities build credibility that drives growth. Named Female Entrepreneur of the Year and one of CIO’s Top 20 Female Entrepreneurs to Follow, Danielle’s insights on trust, storytelling, and media strategy have made her a leading voice in how brands earn attention and stay relevant. What Brand Has Made Danielle Smile Recently? Danielle shared that Skims has been making her smile lately — especially their creative brand collaborations with partners like The North Face. She admires how the brand’s constant stream of collabs keeps them culturally relevant and seemingly everywhere, even if she’d love to see them slow down just enough for us all to appreciate each one. Resources & Links Connect with Danielle on LinkedIn and Instagram. Check out the Society22 PR website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Nov 2025 07:30:00 -0000 full Nick Westergaard How do the most visible leaders stay trusted and relevant in a noisy world? Danielle Sabrina has spent her career helping them do exactly that. As founder of Society22 PR, one of Inc. 5000’s fastest-growing firms, Danielle has guided CEOs, athletes, and celebrities in building credibility that scales. Named Female Entrepreneur of the Year and one of CIO’s Top 20 Female Entrepreneurs to Follow, she joins me to unpack how smart brands turn trust into momentum. What You’ll Learn in This Episode Why credibility is the new currency for brands and leaders How founder-led storytelling drives growth and trust What makes a story truly “media ready” in today’s crowded landscape How to balance authenticity with strategy when managing your public persona Lessons on scaling a creative business without losing your core Episode Chapters (00:00) Intro (00:44) Credibility as the New Currency (03:25) Why Founder Stories Matter (05:03) PR Beyond Press Releases (07:57) Balancing Authenticity and Strategy (09:36) Finding the Right Story to Tell (17:16) Turning Vulnerability into Strength (21:25) Scaling with Integrity (27:06) Brand That Made Danielle Smile About Danielle Sabrina Danielle Sabrina is an award-winning publicist and the founder of Society22 PR, one of Inc. 5000’s fastest-growing companies and ranked among the Top 10 National PR Firms. With more than 25 years of experience, she’s helped CEOs, athletes, and celebrities build credibility that drives growth. Named Female Entrepreneur of the Year and one of CIO’s Top 20 Female Entrepreneurs to Follow, Danielle’s insights on trust, storytelling, and media strategy have made her a leading voice in how brands earn attention and stay relevant. What Brand Has Made Danielle Smile Recently? Danielle shared that Skims has been making her smile lately — especially their creative brand collaborations with partners like The North Face. She admires how the brand’s constant stream of collabs keeps them culturally relevant and seemingly everywhere, even if she’d love to see them slow down just enough for us all to appreciate each one. Resources & Links Connect with Danielle on LinkedIn and Instagram. Check out the Society22 PR website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices How do the most visible leaders stay trusted and relevant in a noisy world? Danielle Sabrina has spent her career helping them do exactly that. As founder of Society22 PR, one of Inc. 5000’s fastest-growing firms, Danielle has guided CEOs, athletes, and celebrities in building credibility that scales. Named Female Entrepreneur of the Year and one of CIO’s Top 20 Female Entrepreneurs to Follow, she joins me to unpack how smart brands turn trust into momentum.


What You’ll Learn in This Episode

  • Why credibility is the new currency for brands and leaders
  • How founder-led storytelling drives growth and trust
  • What makes a story truly “media ready” in today’s crowded landscape
  • How to balance authenticity with strategy when managing your public persona
  • Lessons on scaling a creative business without losing your core

Episode Chapters

(00:00) Intro

(00:44) Credibility as the New Currency

(03:25) Why Founder Stories Matter

(05:03) PR Beyond Press Releases

(07:57) Balancing Authenticity and Strategy

(09:36) Finding the Right Story to Tell

(17:16) Turning Vulnerability into Strength

(21:25) Scaling with Integrity

(27:06) Brand That Made Danielle Smile


About Danielle Sabrina

Danielle Sabrina is an award-winning publicist and the founder of Society22 PR, one of Inc. 5000’s fastest-growing companies and ranked among the Top 10 National PR Firms. With more than 25 years of experience, she’s helped CEOs, athletes, and celebrities build credibility that drives growth. Named Female Entrepreneur of the Year and one of CIO’s Top 20 Female Entrepreneurs to Follow, Danielle’s insights on trust, storytelling, and media strategy have made her a leading voice in how brands earn attention and stay relevant.


What Brand Has Made Danielle Smile Recently?

Danielle shared that Skims has been making her smile lately — especially their creative brand collaborations with partners like The North Face. She admires how the brand’s constant stream of collabs keeps them culturally relevant and seemingly everywhere, even if she’d love to see them slow down just enough for us all to appreciate each one.


Resources & Links


Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1931 The Hidden Science of Brand Associations https://www.nickwestergaard.com/the-science-of-brand-associations How do brands really live in our minds? According to Ulli Applebaum, it’s all about associations — the complex web of meanings and emotions that define how people see your brand. This week on On Brand, the international strategy veteran and author of The Science of Brand Associations shares how we can use science, not guesswork, to build brands that stick. What You'll Learn Why brand associations are the “operating system” that shapes every strong brand How science explains the way memories form—and how marketers can build stronger ones The difference between positive and negative associations (and how to fix the latter) Why distinctiveness and focus matter more than ever for new brands Simple, science-backed tools to audit and strengthen your brand’s mental network Episode Chapters (00:00) Intro (01:20) Why no one has written about brand associations—until now (03:40) The brain science behind how brands live in memory (06:20) Brand associations as your brand’s operating system (08:00) How associations drive purchase and brand preference (10:20) Managing negative brand associations (14:50) What small brands can do to stand out (23:50) The brand that’s made Ulli smile recently Ulli Appelbaum is an internationally recognized brand strategist, consultant, and author with more than 25 years of experience shaping business-building strategies for some of the world’s top brands. Before launching his consultancy First The Trousers Then The Shoes, he held senior strategy roles at agencies including BBDO Germany, Leo Burnett Chicago, Fallon Worldwide, and SapientNitro. Ulli’s work has earned seven Effies and an ARF Ogilvy Award for Excellence in Research. His latest book, The Science of Brand Associations: Win Minds, Win Markets, is a first-of-its-kind guide to understanding and building the mental networks that make brands thrive. What Brand Has Made Ulli Smile Recently? Ulli chose KitKat — a brand he’s admired for decades for its clever, humorous advertising and the enduring “Have a Break” positioning. He recalls a classic British TV spot where a photographer takes a break with a KitKat just as the panda he’s waiting to capture starts ice-skating behind him. It’s a moment that’s stuck in his mind for 25 years — proof, he says, of how powerful brand associations can be. Resources & Links Connect with Ulli on LinkedIn. Check out Ulli's new book, The Science of Brand Associations: Win Minds, Win Markets. You can also download the diagnostic tools we discussed on his website, First the Trousers. Want more of Ulli On Brand? Here’s his first visit back in 2023. And, for fun, here's that KitKat ad that was such a powerful brand association for Ulli. Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Oct 2025 06:30:00 -0000 full Nick Westergaard How do brands really live in our minds? According to Ulli Applebaum, it’s all about associations — the complex web of meanings and emotions that define how people see your brand. This week on On Brand, the international strategy veteran and author of The Science of Brand Associations shares how we can use science, not guesswork, to build brands that stick. What You'll Learn Why brand associations are the “operating system” that shapes every strong brand How science explains the way memories form—and how marketers can build stronger ones The difference between positive and negative associations (and how to fix the latter) Why distinctiveness and focus matter more than ever for new brands Simple, science-backed tools to audit and strengthen your brand’s mental network Episode Chapters (00:00) Intro (01:20) Why no one has written about brand associations—until now (03:40) The brain science behind how brands live in memory (06:20) Brand associations as your brand’s operating system (08:00) How associations drive purchase and brand preference (10:20) Managing negative brand associations (14:50) What small brands can do to stand out (23:50) The brand that’s made Ulli smile recently Ulli Appelbaum is an internationally recognized brand strategist, consultant, and author with more than 25 years of experience shaping business-building strategies for some of the world’s top brands. Before launching his consultancy First The Trousers Then The Shoes, he held senior strategy roles at agencies including BBDO Germany, Leo Burnett Chicago, Fallon Worldwide, and SapientNitro. Ulli’s work has earned seven Effies and an ARF Ogilvy Award for Excellence in Research. His latest book, The Science of Brand Associations: Win Minds, Win Markets, is a first-of-its-kind guide to understanding and building the mental networks that make brands thrive. What Brand Has Made Ulli Smile Recently? Ulli chose KitKat — a brand he’s admired for decades for its clever, humorous advertising and the enduring “Have a Break” positioning. He recalls a classic British TV spot where a photographer takes a break with a KitKat just as the panda he’s waiting to capture starts ice-skating behind him. It’s a moment that’s stuck in his mind for 25 years — proof, he says, of how powerful brand associations can be. Resources & Links Connect with Ulli on LinkedIn. Check out Ulli's new book, The Science of Brand Associations: Win Minds, Win Markets. You can also download the diagnostic tools we discussed on his website, First the Trousers. Want more of Ulli On Brand? Here’s his first visit back in 2023. And, for fun, here's that KitKat ad that was such a powerful brand association for Ulli. Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices How do brands really live in our minds? According to Ulli Applebaum, it’s all about associations — the complex web of meanings and emotions that define how people see your brand. This week on On Brand, the international strategy veteran and author of The Science of Brand Associations shares how we can use science, not guesswork, to build brands that stick.


What You'll Learn

  • Why brand associations are the “operating system” that shapes every strong brand
  • How science explains the way memories form—and how marketers can build stronger ones
  • The difference between positive and negative associations (and how to fix the latter)
  • Why distinctiveness and focus matter more than ever for new brands
  • Simple, science-backed tools to audit and strengthen your brand’s mental network

Episode Chapters

(00:00) Intro

(01:20) Why no one has written about brand associations—until now

(03:40) The brain science behind how brands live in memory

(06:20) Brand associations as your brand’s operating system

(08:00) How associations drive purchase and brand preference

(10:20) Managing negative brand associations

(14:50) What small brands can do to stand out

(23:50) The brand that’s made Ulli smile recently


Ulli Appelbaum is an internationally recognized brand strategist, consultant, and author with more than 25 years of experience shaping business-building strategies for some of the world’s top brands. Before launching his consultancy First The Trousers Then The Shoes, he held senior strategy roles at agencies including BBDO Germany, Leo Burnett Chicago, Fallon Worldwide, and SapientNitro. Ulli’s work has earned seven Effies and an ARF Ogilvy Award for Excellence in Research. His latest book, The Science of Brand Associations: Win Minds, Win Markets, is a first-of-its-kind guide to understanding and building the mental networks that make brands thrive.

What Brand Has Made Ulli Smile Recently? Ulli chose KitKat — a brand he’s admired for decades for its clever, humorous advertising and the enduring “Have a Break” positioning. He recalls a classic British TV spot where a photographer takes a break with a KitKat just as the panda he’s waiting to capture starts ice-skating behind him. It’s a moment that’s stuck in his mind for 25 years — proof, he says, of how powerful brand associations can be.


Resources & Links

Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1830 World-Building Brands in an AI Era Geoff Cook’s career took off the night he met MoMA’s CMO—and helped create the iconic MoMA QNS brand. Since then, he’s shaped brands from MILK and NeueHouse to Times Talks, JFK Terminal 4, and the Prince Estate. Partner at Base, mentor at TechStars, and global culture expert, Geoff shares how bold branding can leave a lasting cultural impact. What You'll Learn in This Episode - How a single encounter can launch a career and define a creative trajectory - Why human connection is at the heart of every successful brand experience - The concept of “world-building” in branding and how it fosters community - How to balance AI as a tool without losing creative originality - Key considerations for branding early-stage companies and preserving cash Episode Chapters (00:00) Intro (00:33) Geoff Cook’s career breakthrough at MoMA (02:10) Early lessons from DKNY and international branding (04:07) Culture-driven branding from Milk to global institutions (07:40) Translating cultural expertise to JFK Terminal 4 (10:09) World-building brands to foster human connection (12:19) AI in creative work: opportunities and guardrails (20:12) Mentoring early-stage companies and branding pitfalls (26:27) Brands that make Geoff smile About Geoff Cook Geoff Cook's career catapulted on the night he met MoMA’s CMO at a Base party in Manhattan, where he discussed developing the institution’s new branding for its temporary museum in Queens. The project, MoMA QNS, was the first in a string of iconic brands he has helped to create, including MILK, NeueHouse, JFK Terminal 4, Iconiq, The New York Times' Times Talks & Food Festival, the Prince Estate, and countless others. Geoff approaches branding with a sharp understanding of business strategy and a finger on the pulse of global culture (he speaks four languages and savors local flavor everywhere he travels). As a partner at Base, Geoff asks companies big questions and helps answer them with unexpected, visionary solutions. The result is very often a profound cultural impact. Geoff also puts his branding acumen to use as a mentor at renowned tech accelerator, TechStars, and serves as a board member at Sentral. What Brand Has Made Geoff Smile Recently? Geoff is impressed by On, a Swiss-based athletic brand. He admires how On builds a cohesive, coherent world through product design, store experiences, and creative campaigns that surprise and delight. The combination of Swiss precision and playful, culturally relevant marketing makes On a standout in his eyes. Resources & Links Connect with Geoff on LinkedIn. Check out the Base Design website and Instagram. Here's the Design Week article on AI we discussed. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Oct 2025 06:30:00 -0000 full Nick Westergaard Geoff Cook’s career took off the night he met MoMA’s CMO—and helped create the iconic MoMA QNS brand. Since then, he’s shaped brands from MILK and NeueHouse to Times Talks, JFK Terminal 4, and the Prince Estate. Partner at Base, mentor at TechStars, and global culture expert, Geoff shares how bold branding can leave a lasting cultural impact. What You'll Learn in This Episode - How a single encounter can launch a career and define a creative trajectory - Why human connection is at the heart of every successful brand experience - The concept of “world-building” in branding and how it fosters community - How to balance AI as a tool without losing creative originality - Key considerations for branding early-stage companies and preserving cash Episode Chapters (00:00) Intro (00:33) Geoff Cook’s career breakthrough at MoMA (02:10) Early lessons from DKNY and international branding (04:07) Culture-driven branding from Milk to global institutions (07:40) Translating cultural expertise to JFK Terminal 4 (10:09) World-building brands to foster human connection (12:19) AI in creative work: opportunities and guardrails (20:12) Mentoring early-stage companies and branding pitfalls (26:27) Brands that make Geoff smile About Geoff Cook Geoff Cook's career catapulted on the night he met MoMA’s CMO at a Base party in Manhattan, where he discussed developing the institution’s new branding for its temporary museum in Queens. The project, MoMA QNS, was the first in a string of iconic brands he has helped to create, including MILK, NeueHouse, JFK Terminal 4, Iconiq, The New York Times' Times Talks & Food Festival, the Prince Estate, and countless others. Geoff approaches branding with a sharp understanding of business strategy and a finger on the pulse of global culture (he speaks four languages and savors local flavor everywhere he travels). As a partner at Base, Geoff asks companies big questions and helps answer them with unexpected, visionary solutions. The result is very often a profound cultural impact. Geoff also puts his branding acumen to use as a mentor at renowned tech accelerator, TechStars, and serves as a board member at Sentral. What Brand Has Made Geoff Smile Recently? Geoff is impressed by On, a Swiss-based athletic brand. He admires how On builds a cohesive, coherent world through product design, store experiences, and creative campaigns that surprise and delight. The combination of Swiss precision and playful, culturally relevant marketing makes On a standout in his eyes. Resources & Links Connect with Geoff on LinkedIn. Check out the Base Design website and Instagram. Here's the Design Week article on AI we discussed. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Geoff Cook’s career took off the night he met MoMA’s CMO—and helped create the iconic MoMA QNS brand. Since then, he’s shaped brands from MILK and NeueHouse to Times Talks, JFK Terminal 4, and the Prince Estate. Partner at Base, mentor at TechStars, and global culture expert, Geoff shares how bold branding can leave a lasting cultural impact.


What You'll Learn in This Episode

- How a single encounter can launch a career and define a creative trajectory

- Why human connection is at the heart of every successful brand experience

- The concept of “world-building” in branding and how it fosters community

- How to balance AI as a tool without losing creative originality

- Key considerations for branding early-stage companies and preserving cash


Episode Chapters

(00:00) Intro

(00:33) Geoff Cook’s career breakthrough at MoMA

(02:10) Early lessons from DKNY and international branding

(04:07) Culture-driven branding from Milk to global institutions

(07:40) Translating cultural expertise to JFK Terminal 4

(10:09) World-building brands to foster human connection

(12:19) AI in creative work: opportunities and guardrails

(20:12) Mentoring early-stage companies and branding pitfalls

(26:27) Brands that make Geoff smile


About Geoff Cook

Geoff Cook's career catapulted on the night he met MoMA’s CMO at a Base party in Manhattan, where he discussed developing the institution’s new branding for its temporary museum in Queens. The project, MoMA QNS, was the first in a string of iconic brands he has helped to create, including MILK, NeueHouse, JFK Terminal 4, Iconiq, The New York Times' Times Talks & Food Festival, the Prince Estate, and countless others. Geoff approaches branding with a sharp understanding of business strategy and a finger on the pulse of global culture (he speaks four languages and savors local flavor everywhere he travels). As a partner at Base, Geoff asks companies big questions and helps answer them with unexpected, visionary solutions. The result is very often a profound cultural impact. Geoff also puts his branding acumen to use as a mentor at renowned tech accelerator, TechStars, and serves as a board member at Sentral.


What Brand Has Made Geoff Smile Recently?

Geoff is impressed by On, a Swiss-based athletic brand. He admires how On builds a cohesive, coherent world through product design, store experiences, and creative campaigns that surprise and delight. The combination of Swiss precision and playful, culturally relevant marketing makes On a standout in his eyes.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1848 Taylor's Version, Bonus Track! Showgirl Spotlight In this special bonus episode of On Brand: Taylor’s Version, now that The Life of a Showgirl is out in the world, we’re asking: what does this new era tell us about Taylor Swift? To explore, I’m joined by Joanna Weiss, editor of Harvard Magazine, journalist, and co-author of Taylor Swift: Album by Album, a deep dive into every era. Together, we’ll unpack how Showgirl fits into Taylor’s evolution and what this chapter reveals about her storytelling, strategy, and brand. What You’ll Learn in This Episode How Life of a Showgirl fits into Taylor Swift’s evolution as an artist and storyteller Why some fans are divided on this album — and what that says about the expectations Taylor sets with each new era How Taylor balances real-life inspiration with fiction and character-driven songwriting What her creative process and relentless work ethic reveal about brand storytelling and reinvention Why Taylor’s storytelling genius is as much about community and connection as it is about the music Episode Chapters (00:00) Intro (00:47) Welcome Joanna Weiss (04:24) How the book Taylor Swift: Album by Album came together (07:02) Early takes on Life of a Showgirl (11:04) What makes an “era” — and how Showgirl fits in (19:18) What Taylor’s saying with this album (25:23) Her creative process and work ethic (30:37) Money, power, and independence (33:20) The Taylor song that makes Joanna smile About Joanna Weiss Joanna Weiss is the editor of Harvard Magazine, a contributing writer for Politico Magazine, and a former columnist for The Boston Globe. Her work has appeared in The Atlantic, Slate, The Economist, and many other outlets. After chronicling her own Eras Tour experience for Boston’s NPR affiliate WBUR, Joanna dove deeper into the Swiftiverse as co-author of Taylor Swift: Album by Album (Quarto Books), which explores each of Taylor’s eras in detail. In addition to her journalism career, Joanna fronts a rock band she formed with five fellow moms — a story captured in her Boston Magazine feature “For Those Moms About to Rock,” now optioned for film by 20th Century Studios. What Taylor Era Has Made Joanna Smile Recently? When asked which Taylor song or era makes her smile, Joanna picked “Love Story.” Despite everything that has come since, she still returns to that song for its sheer emotional clarity — a bedroom-written, 20-minute burst of teenage storytelling that still captures the universal thrill of hope, love, and happily-ever-after energy that defines so much of Taylor’s work. Resources & Links Connect with Joanna on LinkedIn and her website Check out her new book, Taylor Swift: Album by Album Listen and Support Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 09 Oct 2025 06:30:00 -0000 full Nick Westergaard In this special bonus episode of On Brand: Taylor’s Version, now that The Life of a Showgirl is out in the world, we’re asking: what does this new era tell us about Taylor Swift? To explore, I’m joined by Joanna Weiss, editor of Harvard Magazine, journalist, and co-author of Taylor Swift: Album by Album, a deep dive into every era. Together, we’ll unpack how Showgirl fits into Taylor’s evolution and what this chapter reveals about her storytelling, strategy, and brand. What You’ll Learn in This Episode How Life of a Showgirl fits into Taylor Swift’s evolution as an artist and storyteller Why some fans are divided on this album — and what that says about the expectations Taylor sets with each new era How Taylor balances real-life inspiration with fiction and character-driven songwriting What her creative process and relentless work ethic reveal about brand storytelling and reinvention Why Taylor’s storytelling genius is as much about community and connection as it is about the music Episode Chapters (00:00) Intro (00:47) Welcome Joanna Weiss (04:24) How the book Taylor Swift: Album by Album came together (07:02) Early takes on Life of a Showgirl (11:04) What makes an “era” — and how Showgirl fits in (19:18) What Taylor’s saying with this album (25:23) Her creative process and work ethic (30:37) Money, power, and independence (33:20) The Taylor song that makes Joanna smile About Joanna Weiss Joanna Weiss is the editor of Harvard Magazine, a contributing writer for Politico Magazine, and a former columnist for The Boston Globe. Her work has appeared in The Atlantic, Slate, The Economist, and many other outlets. After chronicling her own Eras Tour experience for Boston’s NPR affiliate WBUR, Joanna dove deeper into the Swiftiverse as co-author of Taylor Swift: Album by Album (Quarto Books), which explores each of Taylor’s eras in detail. In addition to her journalism career, Joanna fronts a rock band she formed with five fellow moms — a story captured in her Boston Magazine feature “For Those Moms About to Rock,” now optioned for film by 20th Century Studios. What Taylor Era Has Made Joanna Smile Recently? When asked which Taylor song or era makes her smile, Joanna picked “Love Story.” Despite everything that has come since, she still returns to that song for its sheer emotional clarity — a bedroom-written, 20-minute burst of teenage storytelling that still captures the universal thrill of hope, love, and happily-ever-after energy that defines so much of Taylor’s work. Resources & Links Connect with Joanna on LinkedIn and her website Check out her new book, Taylor Swift: Album by Album Listen and Support Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices In this special bonus episode of On Brand: Taylor’s Version, now that The Life of a Showgirl is out in the world, we’re asking: what does this new era tell us about Taylor Swift? To explore, I’m joined by Joanna Weiss, editor of Harvard Magazine, journalist, and co-author of Taylor Swift: Album by Album, a deep dive into every era. Together, we’ll unpack how Showgirl fits into Taylor’s evolution and what this chapter reveals about her storytelling, strategy, and brand.

What You’ll Learn in This Episode

  • How Life of a Showgirl fits into Taylor Swift’s evolution as an artist and storyteller
  • Why some fans are divided on this album — and what that says about the expectations Taylor sets with each new era
  • How Taylor balances real-life inspiration with fiction and character-driven songwriting
  • What her creative process and relentless work ethic reveal about brand storytelling and reinvention
  • Why Taylor’s storytelling genius is as much about community and connection as it is about the music

Episode Chapters

  • (00:00) Intro
  • (00:47) Welcome Joanna Weiss
  • (04:24) How the book Taylor Swift: Album by Album came together
  • (07:02) Early takes on Life of a Showgirl
  • (11:04) What makes an “era” — and how Showgirl fits in
  • (19:18) What Taylor’s saying with this album
  • (25:23) Her creative process and work ethic
  • (30:37) Money, power, and independence
  • (33:20) The Taylor song that makes Joanna smile

About Joanna Weiss

Joanna Weiss is the editor of Harvard Magazine, a contributing writer for Politico Magazine, and a former columnist for The Boston Globe. Her work has appeared in The Atlantic, Slate, The Economist, and many other outlets. After chronicling her own Eras Tour experience for Boston’s NPR affiliate WBUR, Joanna dove deeper into the Swiftiverse as co-author of Taylor Swift: Album by Album (Quarto Books), which explores each of Taylor’s eras in detail. In addition to her journalism career, Joanna fronts a rock band she formed with five fellow moms — a story captured in her Boston Magazine feature “For Those Moms About to Rock,” now optioned for film by 20th Century Studios.


What Taylor Era Has Made Joanna Smile Recently?

When asked which Taylor song or era makes her smile, Joanna picked “Love Story.” Despite everything that has come since, she still returns to that song for its sheer emotional clarity — a bedroom-written, 20-minute burst of teenage storytelling that still captures the universal thrill of hope, love, and happily-ever-after energy that defines so much of Taylor’s work.


Resources & Links

Listen and Support

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2408 The Power of Productive Tension in Branding What makes a brand unforgettable instead of overlooked? Tom Miner knows. As Head of Global Social Media at Crocs, he helped drive one of today’s biggest brand turnarounds. Now author of Social First Brands, Tom shares how embracing productive tension, making personality your secret weapon, and riding trends that matter can turn comments into real community. What You’ll Learn in This Episode Why Crocs’ turnaround shows the power of leaning into brand polarity How to know if brand tension is productive instead of problematic What it really means to be a “social first” brand—and why fearlessness is key Why unhinged marketing works for some brands and flops for others The difference between comments, engagement, and true community Episode Chapters (00:00) Intro (00:35) Welcome to Tom Miner (01:22) Crocs as a brand turnaround case study (04:41) Embracing polarity and productive tension (09:08) What it means to be a social first brand (13:21) Fearlessness and comfort levels in social strategy (15:32) Unhinged marketing and authentic brand personality (18:18) Comments versus true community (22:43) Liquid Death as a social first example (25:10) The brand that made Tom smile (27:10) Where to learn more About Tom Miner Tom Miner is a social media strategist and the author of Social First Brands. As the former Head of Global Social Media at Crocs, Tom helped lead one of the most remarkable brand turnarounds in recent years, taking the shoe from internet punchline to cultural icon. Based in Denver, Tom now consults with organizations worldwide—from household consumer names to international B2B enterprises—helping brands move beyond chasing trends to creating genuine, lasting connections with their audiences. What Brand Has Made Tom Smile Recently? Recently, Tom found himself impressed by PopSockets. Long known for their stick-on phone grips, the brand has reinvented itself with MagSafe-compatible products and a renewed sense of fun on social media. A standout moment was a TikTok reaction video where the founder surprised a customer who lost her phone in the ocean. The mix of humor, generosity, and leadership buy-in reminded Tom why surprise-and-delight marketing still matters. Resources & Links Connect with Tom on LinkedIn. Learn more about Tom Miner. Check out Social First Brands on Amazon. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Oct 2025 06:30:00 -0000 full Nick Westergaard What makes a brand unforgettable instead of overlooked? Tom Miner knows. As Head of Global Social Media at Crocs, he helped drive one of today’s biggest brand turnarounds. Now author of Social First Brands, Tom shares how embracing productive tension, making personality your secret weapon, and riding trends that matter can turn comments into real community. What You’ll Learn in This Episode Why Crocs’ turnaround shows the power of leaning into brand polarity How to know if brand tension is productive instead of problematic What it really means to be a “social first” brand—and why fearlessness is key Why unhinged marketing works for some brands and flops for others The difference between comments, engagement, and true community Episode Chapters (00:00) Intro (00:35) Welcome to Tom Miner (01:22) Crocs as a brand turnaround case study (04:41) Embracing polarity and productive tension (09:08) What it means to be a social first brand (13:21) Fearlessness and comfort levels in social strategy (15:32) Unhinged marketing and authentic brand personality (18:18) Comments versus true community (22:43) Liquid Death as a social first example (25:10) The brand that made Tom smile (27:10) Where to learn more About Tom Miner Tom Miner is a social media strategist and the author of Social First Brands. As the former Head of Global Social Media at Crocs, Tom helped lead one of the most remarkable brand turnarounds in recent years, taking the shoe from internet punchline to cultural icon. Based in Denver, Tom now consults with organizations worldwide—from household consumer names to international B2B enterprises—helping brands move beyond chasing trends to creating genuine, lasting connections with their audiences. What Brand Has Made Tom Smile Recently? Recently, Tom found himself impressed by PopSockets. Long known for their stick-on phone grips, the brand has reinvented itself with MagSafe-compatible products and a renewed sense of fun on social media. A standout moment was a TikTok reaction video where the founder surprised a customer who lost her phone in the ocean. The mix of humor, generosity, and leadership buy-in reminded Tom why surprise-and-delight marketing still matters. Resources & Links Connect with Tom on LinkedIn. Learn more about Tom Miner. Check out Social First Brands on Amazon. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices What makes a brand unforgettable instead of overlooked? Tom Miner knows. As Head of Global Social Media at Crocs, he helped drive one of today’s biggest brand turnarounds. Now author of Social First Brands, Tom shares how embracing productive tension, making personality your secret weapon, and riding trends that matter can turn comments into real community.


What You’ll Learn in This Episode

  • Why Crocs’ turnaround shows the power of leaning into brand polarity
  • How to know if brand tension is productive instead of problematic
  • What it really means to be a “social first” brand—and why fearlessness is key
  • Why unhinged marketing works for some brands and flops for others
  • The difference between comments, engagement, and true community

Episode Chapters

(00:00) Intro

(00:35) Welcome to Tom Miner

(01:22) Crocs as a brand turnaround case study

(04:41) Embracing polarity and productive tension

(09:08) What it means to be a social first brand

(13:21) Fearlessness and comfort levels in social strategy

(15:32) Unhinged marketing and authentic brand personality

(18:18) Comments versus true community

(22:43) Liquid Death as a social first example

(25:10) The brand that made Tom smile

(27:10) Where to learn more


About Tom Miner

Tom Miner is a social media strategist and the author of Social First Brands. As the former Head of Global Social Media at Crocs, Tom helped lead one of the most remarkable brand turnarounds in recent years, taking the shoe from internet punchline to cultural icon. Based in Denver, Tom now consults with organizations worldwide—from household consumer names to international B2B enterprises—helping brands move beyond chasing trends to creating genuine, lasting connections with their audiences.


What Brand Has Made Tom Smile Recently?

Recently, Tom found himself impressed by PopSockets. Long known for their stick-on phone grips, the brand has reinvented itself with MagSafe-compatible products and a renewed sense of fun on social media. A standout moment was a TikTok reaction video where the founder surprised a customer who lost her phone in the ocean. The mix of humor, generosity, and leadership buy-in reminded Tom why surprise-and-delight marketing still matters.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1866 Taylor's Version, Pt 4: Swifties & Storytelling In this episode of On Brand: Taylor’s Version, we’re joined by Ann Handley — Wall Street Journal bestselling author, Chief Content Officer of MarketingProfs, and one of IBM’s ‘7 people shaping modern marketing.’ Ann brings not just her marketer’s eye but also her mom’s heart to the Swiftiverse. We’ll explore how Taylor’s storytelling fuels parasocial relationships, why The Eras Tour transformed casual fans into rabid ones, and what smart marketers can learn from the savviest hitmaker of our time. What You’ll Learn in This Episode How Taylor Swift’s storytelling makes the personal feel universal—and what marketers can borrow from that. Why parasocial relationships don’t have to be clinical, and how Taylor transforms them into community. The genius of anticipation, reveals, and Easter eggs in building long-term fan trust. What the Eras Tour can teach marketers about creating inclusive, unforgettable experiences. How Ann Handley’s own fandom grew from casual listener to full-on Swiftie devotion. Episode Chapters (00:00) Intro (01:20) Swiftie Story Prompts and the Tortured Poets Era (03:14) Standing Up as a Swiftie (05:40) Taylor as Writer, Storyteller, and Cultural Icon (08:07) Making the Personal Universal (11:00) Marketing Lessons from Taylor Swift (19:25) The Eras Tour as Community Experience (29:41) The Taylor Songs and Albums That Make Ann Smile About Ann Handley Ann Handley is a Wall Street Journal bestselling author, digital marketing pioneer, and Chief Content Officer at MarketingProfs. Named by IBM as one of seven people shaping modern marketing, Ann is a trusted voice on content, storytelling, and building authentic connections with audiences. She is the author of Everybody Writes, now in its second edition, and a frequent keynote speaker at marketing and business events worldwide. Through her popular newsletter, Total Annarchy, and her leadership at MarketingProfs’ B2B Forum, she continues to inspire marketers to approach their work with clarity, creativity, and heart. What Taylor Era Has Made Ann Smile Recently? Ann lights up when she talks about Taylor Swift’s most recent projects—The Tortured Poets Department and Midnights. She especially loves “Fortnight,” with its Post Malone collaboration and typewriter aesthetics (a nod to her own collection of typewriters), and “Mastermind” from Midnights, which she admires for its playful storytelling. For Ann, these albums are on constant repeat, blending artistry, narrative, and joy in ways that fuel both her fandom and her creative spirit. Links & Resources Connect with Ann on LinkedIn Check out her website and newsletter Speaking of connecting with community, don’t miss the MarketingProfs B2B Forum Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 02 Oct 2025 06:30:00 -0000 full Nick Westergaard In this episode of On Brand: Taylor’s Version, we’re joined by Ann Handley — Wall Street Journal bestselling author, Chief Content Officer of MarketingProfs, and one of IBM’s ‘7 people shaping modern marketing.’ Ann brings not just her marketer’s eye but also her mom’s heart to the Swiftiverse. We’ll explore how Taylor’s storytelling fuels parasocial relationships, why The Eras Tour transformed casual fans into rabid ones, and what smart marketers can learn from the savviest hitmaker of our time. What You’ll Learn in This Episode How Taylor Swift’s storytelling makes the personal feel universal—and what marketers can borrow from that. Why parasocial relationships don’t have to be clinical, and how Taylor transforms them into community. The genius of anticipation, reveals, and Easter eggs in building long-term fan trust. What the Eras Tour can teach marketers about creating inclusive, unforgettable experiences. How Ann Handley’s own fandom grew from casual listener to full-on Swiftie devotion. Episode Chapters (00:00) Intro (01:20) Swiftie Story Prompts and the Tortured Poets Era (03:14) Standing Up as a Swiftie (05:40) Taylor as Writer, Storyteller, and Cultural Icon (08:07) Making the Personal Universal (11:00) Marketing Lessons from Taylor Swift (19:25) The Eras Tour as Community Experience (29:41) The Taylor Songs and Albums That Make Ann Smile About Ann Handley Ann Handley is a Wall Street Journal bestselling author, digital marketing pioneer, and Chief Content Officer at MarketingProfs. Named by IBM as one of seven people shaping modern marketing, Ann is a trusted voice on content, storytelling, and building authentic connections with audiences. She is the author of Everybody Writes, now in its second edition, and a frequent keynote speaker at marketing and business events worldwide. Through her popular newsletter, Total Annarchy, and her leadership at MarketingProfs’ B2B Forum, she continues to inspire marketers to approach their work with clarity, creativity, and heart. What Taylor Era Has Made Ann Smile Recently? Ann lights up when she talks about Taylor Swift’s most recent projects—The Tortured Poets Department and Midnights. She especially loves “Fortnight,” with its Post Malone collaboration and typewriter aesthetics (a nod to her own collection of typewriters), and “Mastermind” from Midnights, which she admires for its playful storytelling. For Ann, these albums are on constant repeat, blending artistry, narrative, and joy in ways that fuel both her fandom and her creative spirit. Links & Resources Connect with Ann on LinkedIn Check out her website and newsletter Speaking of connecting with community, don’t miss the MarketingProfs B2B Forum Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of On Brand: Taylor’s Version, we’re joined by Ann Handley — Wall Street Journal bestselling author, Chief Content Officer of MarketingProfs, and one of IBM’s ‘7 people shaping modern marketing.’ Ann brings not just her marketer’s eye but also her mom’s heart to the Swiftiverse. We’ll explore how Taylor’s storytelling fuels parasocial relationships, why The Eras Tour transformed casual fans into rabid ones, and what smart marketers can learn from the savviest hitmaker of our time.


What You’ll Learn in This Episode

  • How Taylor Swift’s storytelling makes the personal feel universal—and what marketers can borrow from that.
  • Why parasocial relationships don’t have to be clinical, and how Taylor transforms them into community.
  • The genius of anticipation, reveals, and Easter eggs in building long-term fan trust.
  • What the Eras Tour can teach marketers about creating inclusive, unforgettable experiences.
  • How Ann Handley’s own fandom grew from casual listener to full-on Swiftie devotion.

Episode Chapters

  • (00:00) Intro
  • (01:20) Swiftie Story Prompts and the Tortured Poets Era
  • (03:14) Standing Up as a Swiftie
  • (05:40) Taylor as Writer, Storyteller, and Cultural Icon
  • (08:07) Making the Personal Universal
  • (11:00) Marketing Lessons from Taylor Swift
  • (19:25) The Eras Tour as Community Experience
  • (29:41) The Taylor Songs and Albums That Make Ann Smile

About Ann Handley

Ann Handley is a Wall Street Journal bestselling author, digital marketing pioneer, and Chief Content Officer at MarketingProfs. Named by IBM as one of seven people shaping modern marketing, Ann is a trusted voice on content, storytelling, and building authentic connections with audiences. She is the author of Everybody Writes, now in its second edition, and a frequent keynote speaker at marketing and business events worldwide. Through her popular newsletter, Total Annarchy, and her leadership at MarketingProfs’ B2B Forum, she continues to inspire marketers to approach their work with clarity, creativity, and heart.


What Taylor Era Has Made Ann Smile Recently?

Ann lights up when she talks about Taylor Swift’s most recent projects—The Tortured Poets Department and Midnights. She especially loves “Fortnight,” with its Post Malone collaboration and typewriter aesthetics (a nod to her own collection of typewriters), and “Mastermind” from Midnights, which she admires for its playful storytelling. For Ann, these albums are on constant repeat, blending artistry, narrative, and joy in ways that fuel both her fandom and her creative spirit.


Links & Resources


Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2148 How AI Is Rewriting Answer Optimization Few business thinkers have shaped customer experience and marketing as profoundly as Jay Baer. A 7th-generation entrepreneur, best-selling author, and creator of six multi-million-dollar companies, he’s helped more than 700 brands, from Nike to the United Nations, grow and connect with customers in ways that matter. Now, he’s challenging everything marketers think they know about “owned” digital land, AI, and the future of content strategy. What You'll Learn Why the old rule of “never build on rented land” may be past its prime How AI is shifting marketers from search optimization to answer optimization Why breadth of authority matters more than backlinks in today’s landscape How to atomize your awareness across platforms and nodes of trust What AI can and can’t replace when it comes to creativity and customer experience Episode Chapters (00:00) Intro (00:47) Welcoming Jay Baer back to On Brand (02:26) A dramatic reading of “Never build your house on rented land” (05:17) The declining importance of websites in an AI world (06:00) From search optimization to answer optimization (08:38) Atomizing awareness and saying yes to more opportunities (14:13) What AI can’t do—and why bold ideas matter more than ever (17:36) Customer experience, hyper-personalization, and efficiency gains (22:19) What to do with the capacity AI creates (23:29) Personal branding, tequila, and why authenticity wins (27:19) The AI dating app that made Jay smile (29:57) Where to find Jay online About Jay Baer Jay Baer is a business growth and customer experience strategist, author, and advisor who has helped more than 700 brands, including Nike, Oracle, IBM, and the United Nations. A seventh-generation entrepreneur, he has built six multimillion-dollar companies and written seven best-selling business books, earning recognition as a Professional Speakers Hall of Fame inductee and a Global Guru in marketing and customer experience. Beyond the stage and boardroom, Baer is also the world’s second most-popular tequila educator, blending sharp business insight with an engaging style that makes him one of the most sought-after voices in modern marketing. What Brand Has Made Jay Smile Recently Jay pointed to Valor, an AI-driven dating app that runs simulated dates between AI versions of potential matches before introducing people in real life. While he’s not on the app himself—he just celebrated his 33rd wedding anniversary—Jay says the concept makes him smile because it cleverly uses AI to cut through the awkwardness and false starts of early dating. Resources & Links Connect with Jay on LinkedIn. Check out his website JayBaer.com. And, of course, check out his work as the second-most popular tequila educator on Instagram. Listen and Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Sep 2025 06:30:00 -0000 full Nick Westergaard Few business thinkers have shaped customer experience and marketing as profoundly as Jay Baer. A 7th-generation entrepreneur, best-selling author, and creator of six multi-million-dollar companies, he’s helped more than 700 brands, from Nike to the United Nations, grow and connect with customers in ways that matter. Now, he’s challenging everything marketers think they know about “owned” digital land, AI, and the future of content strategy. What You'll Learn Why the old rule of “never build on rented land” may be past its prime How AI is shifting marketers from search optimization to answer optimization Why breadth of authority matters more than backlinks in today’s landscape How to atomize your awareness across platforms and nodes of trust What AI can and can’t replace when it comes to creativity and customer experience Episode Chapters (00:00) Intro (00:47) Welcoming Jay Baer back to On Brand (02:26) A dramatic reading of “Never build your house on rented land” (05:17) The declining importance of websites in an AI world (06:00) From search optimization to answer optimization (08:38) Atomizing awareness and saying yes to more opportunities (14:13) What AI can’t do—and why bold ideas matter more than ever (17:36) Customer experience, hyper-personalization, and efficiency gains (22:19) What to do with the capacity AI creates (23:29) Personal branding, tequila, and why authenticity wins (27:19) The AI dating app that made Jay smile (29:57) Where to find Jay online About Jay Baer Jay Baer is a business growth and customer experience strategist, author, and advisor who has helped more than 700 brands, including Nike, Oracle, IBM, and the United Nations. A seventh-generation entrepreneur, he has built six multimillion-dollar companies and written seven best-selling business books, earning recognition as a Professional Speakers Hall of Fame inductee and a Global Guru in marketing and customer experience. Beyond the stage and boardroom, Baer is also the world’s second most-popular tequila educator, blending sharp business insight with an engaging style that makes him one of the most sought-after voices in modern marketing. What Brand Has Made Jay Smile Recently Jay pointed to Valor, an AI-driven dating app that runs simulated dates between AI versions of potential matches before introducing people in real life. While he’s not on the app himself—he just celebrated his 33rd wedding anniversary—Jay says the concept makes him smile because it cleverly uses AI to cut through the awkwardness and false starts of early dating. Resources & Links Connect with Jay on LinkedIn. Check out his website JayBaer.com. And, of course, check out his work as the second-most popular tequila educator on Instagram. Listen and Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Few business thinkers have shaped customer experience and marketing as profoundly as Jay Baer. A 7th-generation entrepreneur, best-selling author, and creator of six multi-million-dollar companies, he’s helped more than 700 brands, from Nike to the United Nations, grow and connect with customers in ways that matter. Now, he’s challenging everything marketers think they know about “owned” digital land, AI, and the future of content strategy.


What You'll Learn

  • Why the old rule of “never build on rented land” may be past its prime
  • How AI is shifting marketers from search optimization to answer optimization
  • Why breadth of authority matters more than backlinks in today’s landscape
  • How to atomize your awareness across platforms and nodes of trust
  • What AI can and can’t replace when it comes to creativity and customer experience

Episode Chapters

(00:00) Intro

(00:47) Welcoming Jay Baer back to On Brand

(02:26) A dramatic reading of “Never build your house on rented land”

(05:17) The declining importance of websites in an AI world

(06:00) From search optimization to answer optimization

(08:38) Atomizing awareness and saying yes to more opportunities

(14:13) What AI can’t do—and why bold ideas matter more than ever

(17:36) Customer experience, hyper-personalization, and efficiency gains

(22:19) What to do with the capacity AI creates

(23:29) Personal branding, tequila, and why authenticity wins

(27:19) The AI dating app that made Jay smile

(29:57) Where to find Jay online


About Jay Baer

Jay Baer is a business growth and customer experience strategist, author, and advisor who has helped more than 700 brands, including Nike, Oracle, IBM, and the United Nations. A seventh-generation entrepreneur, he has built six multimillion-dollar companies and written seven best-selling business books, earning recognition as a Professional Speakers Hall of Fame inductee and a Global Guru in marketing and customer experience. Beyond the stage and boardroom, Baer is also the world’s second most-popular tequila educator, blending sharp business insight with an engaging style that makes him one of the most sought-after voices in modern marketing.


What Brand Has Made Jay Smile Recently

Jay pointed to Valor, an AI-driven dating app that runs simulated dates between AI versions of potential matches before introducing people in real life. While he’s not on the app himself—he just celebrated his 33rd wedding anniversary—Jay says the concept makes him smile because it cleverly uses AI to cut through the awkwardness and false starts of early dating.


Resources & Links

Listen and Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2038 Taylor's Version, Pt 3: Eras & Education In this episode of On Brand Taylor's Version, we're joined by Stephanie Burt, poet, critic, and professor of English at Harvard University. Stephanie made headlines when she created and taught one of the very first college courses on Taylor Swift at Harvard, Taylor Swift and her world. We discuss what it means to study Taylor seriously at Harvard, why her storytelling resonates so widely, and what we can all learn from her profound cultural impact. What You’ll Learn in This Episode How Taylor Swift’s approach to storytelling parallels the way we relate to literature and life, making her English-teacher-like to her fans The narrative techniques and structural choices that make her songwriting resonate across diverse audiences How she revisits, rewrites, and evolves previous stories in her music to deepen character and theme The role of collaboration, marketing, and audience awareness in building a fan community that scales from niche to mainstream How joy, friendship, and shared experiences are expressed in her music, and why songs like 22 continue to resonate Episode Chapters (00:00) Intro (01:12) Taylor Swift as an English Teacher: Literary Language and Fan Connection (05:30) Building Fan Communities and Shared Experiences (10:22) Storytelling Techniques: Point of View, Character, and Rewriting Songs (18:10) Revisiting and Evolving Previous Stories: Love Story and Forever & Always (25:12) Adult Love, Partnership, and Feminist Storytelling (32:01) Niche Fan Communities, Mainstream Appeal, and Marketing Savvy (38:22) Collaboration and Craft: Working with Musicians and Audiences (40:01) Guest’s Favorite Taylor Song: 22 and Closing Thoughts About Stephanie Burt Stephanie Burt is the Donald P. and Katherine B. Loker Professor of English at Harvard University. She specializes in 20th- and 21st-century poetry, science fiction, and the intersections of literature with other arts. Her work has appeared in The New York Times Book Review, The London Review of Books, Slate, and The Times Literary Supplement. Burt is the author of several acclaimed books of poetry and literary criticism, and her upcoming book, Taylor’s Version: The Poetic and Musical Genius of Taylor Swift, explores the artistry and cultural impact of Taylor Swift. At Harvard, she teaches courses including “Taylor Swift and Her World,” which has drawn widespread attention for its innovative exploration of music, poetry, and popular culture. She currently serves as co-editor of poetry for The Nation and is a recipient of a Guggenheim Fellowship. Resources & Links Check out Stephanie's new book Taylor's Version: https://www.amazon.com/Taylors-Version-Poetic-Musical-Genius/dp/154160623X/ref=tmm_hrd_swatch_0 Listen & Support the Show Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk YouTube → https://www.youtube.com/hashtag/onbrandpodcast Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784 Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard TuneIn → https://tunein.com/radio/On-Brand-p967623/ iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/ Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/ Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 25 Sep 2025 06:30:00 -0000 full Nick Westergaard In this episode of On Brand Taylor's Version, we're joined by Stephanie Burt, poet, critic, and professor of English at Harvard University. Stephanie made headlines when she created and taught one of the very first college courses on Taylor Swift at Harvard, Taylor Swift and her world. We discuss what it means to study Taylor seriously at Harvard, why her storytelling resonates so widely, and what we can all learn from her profound cultural impact. What You’ll Learn in This Episode How Taylor Swift’s approach to storytelling parallels the way we relate to literature and life, making her English-teacher-like to her fans The narrative techniques and structural choices that make her songwriting resonate across diverse audiences How she revisits, rewrites, and evolves previous stories in her music to deepen character and theme The role of collaboration, marketing, and audience awareness in building a fan community that scales from niche to mainstream How joy, friendship, and shared experiences are expressed in her music, and why songs like 22 continue to resonate Episode Chapters (00:00) Intro (01:12) Taylor Swift as an English Teacher: Literary Language and Fan Connection (05:30) Building Fan Communities and Shared Experiences (10:22) Storytelling Techniques: Point of View, Character, and Rewriting Songs (18:10) Revisiting and Evolving Previous Stories: Love Story and Forever & Always (25:12) Adult Love, Partnership, and Feminist Storytelling (32:01) Niche Fan Communities, Mainstream Appeal, and Marketing Savvy (38:22) Collaboration and Craft: Working with Musicians and Audiences (40:01) Guest’s Favorite Taylor Song: 22 and Closing Thoughts About Stephanie Burt Stephanie Burt is the Donald P. and Katherine B. Loker Professor of English at Harvard University. She specializes in 20th- and 21st-century poetry, science fiction, and the intersections of literature with other arts. Her work has appeared in The New York Times Book Review, The London Review of Books, Slate, and The Times Literary Supplement. Burt is the author of several acclaimed books of poetry and literary criticism, and her upcoming book, Taylor’s Version: The Poetic and Musical Genius of Taylor Swift, explores the artistry and cultural impact of Taylor Swift. At Harvard, she teaches courses including “Taylor Swift and Her World,” which has drawn widespread attention for its innovative exploration of music, poetry, and popular culture. She currently serves as co-editor of poetry for The Nation and is a recipient of a Guggenheim Fellowship. Resources & Links Check out Stephanie's new book Taylor's Version: https://www.amazon.com/Taylors-Version-Poetic-Musical-Genius/dp/154160623X/ref=tmm_hrd_swatch_0 Listen & Support the Show Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk YouTube → https://www.youtube.com/hashtag/onbrandpodcast Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784 Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard TuneIn → https://tunein.com/radio/On-Brand-p967623/ iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/ Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/ Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of On Brand Taylor's Version, we're joined by Stephanie Burt, poet, critic, and professor of English at Harvard University. Stephanie made headlines when she created and taught one of the very first college courses on Taylor Swift at Harvard, Taylor Swift and her world. We discuss what it means to study Taylor seriously at Harvard, why her storytelling resonates so widely, and what we can all learn from her profound cultural impact.


What You’ll Learn in This Episode

  • How Taylor Swift’s approach to storytelling parallels the way we relate to literature and life, making her English-teacher-like to her fans
  • The narrative techniques and structural choices that make her songwriting resonate across diverse audiences
  • How she revisits, rewrites, and evolves previous stories in her music to deepen character and theme
  • The role of collaboration, marketing, and audience awareness in building a fan community that scales from niche to mainstream
  • How joy, friendship, and shared experiences are expressed in her music, and why songs like 22 continue to resonate

Episode Chapters

(00:00) Intro

(01:12) Taylor Swift as an English Teacher: Literary Language and Fan Connection

(05:30) Building Fan Communities and Shared Experiences

(10:22) Storytelling Techniques: Point of View, Character, and Rewriting Songs

(18:10) Revisiting and Evolving Previous Stories: Love Story and Forever & Always

(25:12) Adult Love, Partnership, and Feminist Storytelling

(32:01) Niche Fan Communities, Mainstream Appeal, and Marketing Savvy

(38:22) Collaboration and Craft: Working with Musicians and Audiences

(40:01) Guest’s Favorite Taylor Song: 22 and Closing Thoughts


About Stephanie Burt

Stephanie Burt is the Donald P. and Katherine B. Loker Professor of English at Harvard University. She specializes in 20th- and 21st-century poetry, science fiction, and the intersections of literature with other arts. Her work has appeared in The New York Times Book Review, The London Review of Books, Slate, and The Times Literary Supplement. Burt is the author of several acclaimed books of poetry and literary criticism, and her upcoming book, Taylor’s Version: The Poetic and Musical Genius of Taylor Swift, explores the artistry and cultural impact of Taylor Swift. At Harvard, she teaches courses including “Taylor Swift and Her World,” which has drawn widespread attention for its innovative exploration of music, poetry, and popular culture. She currently serves as co-editor of poetry for The Nation and is a recipient of a Guggenheim Fellowship.


Resources & Links

Check out Stephanie's new book Taylor's Version: https://www.amazon.com/Taylors-Version-Poetic-Musical-Genius/dp/154160623X/ref=tmm_hrd_swatch_0


Listen & Support the Show

Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2

Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk

YouTube → https://www.youtube.com/hashtag/onbrandpodcast

Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784

Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a

Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard

TuneIn → https://tunein.com/radio/On-Brand-p967623/

iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/


Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2

Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk


Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast


Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2907 Creative Swings, Not Cracker Barrel What do Hot Wheels, Disney, Burton, and WWE have in common? They’ve all had Mark Michaylira driving their brand forward. With two decades of creative leadership behind some of the world’s most beloved names, Mark knows how to make work that’s not just bold and joyful but rooted in culture—and powerful enough to move business. What You’ll Learn in This Episode - How to build authentic brands by starting with humanity and understanding your audience - Why taking creative risks—and even failing—can move brands forward - What it means to create joy and edge in storytelling across very different industries - How Friends Everywhere is rethinking the agency model with cultural insiders and seasoned creators - The role of AI as a creative tool and why transparency matters in its use Episode Chapters (00:00) Intro (00:35) Starting with humanity in brand building (03:15) Lessons from Cracker Barrel and Gap missteps (05:55) Leading creative teams through swings and misses (09:30) Creating joy and edge across brands like Hot Wheels, Disney, Burton, and WWE (12:18) The Friends Everywhere model of cultural insiders and seasoned creators (16:38) The role of AI as a creative tool, not a replacement (22:12) Advice for emerging creatives (24:31) The brand that’s made Mark smile About Mark Michaylira Mark Michaylira is Creative Director at Friends Everywhere, where he also leads agency growth for the independent partner to visionary teams building beloved brands. He previously led Global Brand Creative for Mattel’s vehicle portfolio, including Hot Wheels, Matchbox, and Disney Pixar Cars, overseeing disruptive, culture-driven campaigns for some of the world’s biggest toy brands. Earlier in his career, he built creative for Burton Snowboards, Disney, WWE, DreamWorks, Warner Bros., and Levi’s. With more than two decades of experience across creative direction, brand strategy, experience design, and integrated campaigns, Michaylira has shaped work that blends bold ideas with business impact. He is based in Long Beach, California. What Brand Has Made Mark Smile Recently? Mark shared Bug Assault, a quirky brand that sells salt-powered fly blasters. What made him smile wasn’t just the product—it was how the brand solved a real problem with humor, storytelling, and an unexpected creative twist. Their branding struck the right balance of playful and educational, proving that even pest control can be memorable when approached with imagination. Resources & Links Connect with Mark on LinkedIn → Friends Everywhere website → Bug Assault website → Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Sep 2025 06:30:00 -0000 full Nick Westergaard What do Hot Wheels, Disney, Burton, and WWE have in common? They’ve all had Mark Michaylira driving their brand forward. With two decades of creative leadership behind some of the world’s most beloved names, Mark knows how to make work that’s not just bold and joyful but rooted in culture—and powerful enough to move business. What You’ll Learn in This Episode - How to build authentic brands by starting with humanity and understanding your audience - Why taking creative risks—and even failing—can move brands forward - What it means to create joy and edge in storytelling across very different industries - How Friends Everywhere is rethinking the agency model with cultural insiders and seasoned creators - The role of AI as a creative tool and why transparency matters in its use Episode Chapters (00:00) Intro (00:35) Starting with humanity in brand building (03:15) Lessons from Cracker Barrel and Gap missteps (05:55) Leading creative teams through swings and misses (09:30) Creating joy and edge across brands like Hot Wheels, Disney, Burton, and WWE (12:18) The Friends Everywhere model of cultural insiders and seasoned creators (16:38) The role of AI as a creative tool, not a replacement (22:12) Advice for emerging creatives (24:31) The brand that’s made Mark smile About Mark Michaylira Mark Michaylira is Creative Director at Friends Everywhere, where he also leads agency growth for the independent partner to visionary teams building beloved brands. He previously led Global Brand Creative for Mattel’s vehicle portfolio, including Hot Wheels, Matchbox, and Disney Pixar Cars, overseeing disruptive, culture-driven campaigns for some of the world’s biggest toy brands. Earlier in his career, he built creative for Burton Snowboards, Disney, WWE, DreamWorks, Warner Bros., and Levi’s. With more than two decades of experience across creative direction, brand strategy, experience design, and integrated campaigns, Michaylira has shaped work that blends bold ideas with business impact. He is based in Long Beach, California. What Brand Has Made Mark Smile Recently? Mark shared Bug Assault, a quirky brand that sells salt-powered fly blasters. What made him smile wasn’t just the product—it was how the brand solved a real problem with humor, storytelling, and an unexpected creative twist. Their branding struck the right balance of playful and educational, proving that even pest control can be memorable when approached with imagination. Resources & Links Connect with Mark on LinkedIn → Friends Everywhere website → Bug Assault website → Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices What do Hot Wheels, Disney, Burton, and WWE have in common? They’ve all had Mark Michaylira driving their brand forward. With two decades of creative leadership behind some of the world’s most beloved names, Mark knows how to make work that’s not just bold and joyful but rooted in culture—and powerful enough to move business. What You’ll Learn in This Episode - How to build authentic brands by starting with humanity and understanding your audience - Why taking creative risks—and even failing—can move brands forward - What it means to create joy and edge in storytelling across very different industries - How Friends Everywhere is rethinking the agency model with cultural insiders and seasoned creators - The role of AI as a creative tool and why transparency matters in its use Episode Chapters (00:00) Intro (00:35) Starting with humanity in brand building (03:15) Lessons from Cracker Barrel and Gap missteps (05:55) Leading creative teams through swings and misses (09:30) Creating joy and edge across brands like Hot Wheels, Disney, Burton, and WWE (12:18) The Friends Everywhere model of cultural insiders and seasoned creators (16:38) The role of AI as a creative tool, not a replacement (22:12) Advice for emerging creatives (24:31) The brand that’s made Mark smile About Mark Michaylira Mark Michaylira is Creative Director at Friends Everywhere, where he also leads agency growth for the independent partner to visionary teams building beloved brands. He previously led Global Brand Creative for Mattel’s vehicle portfolio, including Hot Wheels, Matchbox, and Disney Pixar Cars, overseeing disruptive, culture-driven campaigns for some of the world’s biggest toy brands. Earlier in his career, he built creative for Burton Snowboards, Disney, WWE, DreamWorks, Warner Bros., and Levi’s. With more than two decades of experience across creative direction, brand strategy, experience design, and integrated campaigns, Michaylira has shaped work that blends bold ideas with business impact. He is based in Long Beach, California. What Brand Has Made Mark Smile Recently? Mark shared Bug Assault, a quirky brand that sells salt-powered fly blasters. What made him smile wasn’t just the product—it was how the brand solved a real problem with humor, storytelling, and an unexpected creative twist. Their branding struck the right balance of playful and educational, proving that even pest control can be memorable when approached with imagination. Resources & Links Connect with Mark on LinkedIn → Friends Everywhere website → Bug Assault website → Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.

Rate and review on Apple Podcasts and Spotify to help others find the show.

Share this episode — email a friend or colleague this episode.

Sign up for my free Story Strategies newsletter for branding and storytelling tips.


On Brand is a part of the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1937 Taylor's Version, Pt 2: Fearless Focus In this episode of On Brand: Taylor’s Version, we’re joined by Emily Campion — Henry B. Tippie Fellow and Associate Professor at the University of Iowa’s Tippie College of Business. Emily’s research explores how organizations hire and develop talent. But today, she’s here to talk about something decidedly more human: Taylor Swift’s relentless work ethic, authentic leadership, grit in the face of setbacks, and her ability to balance it all with self-care. What You’ll Learn in This Episode Why Taylor Swift is the ultimate case study in relentless work ethic and focus How authenticity fuels leadership and builds trust with fans — and employees What Taylor’s grit teaches us about resilience, reinvention, and leading through setbacks The role of self-care in sustaining high performance over the long haul Why leaders need to balance hustle with humanity Episode Chapters (00:00) Intro (02:15) “Taylor Inc.” and the ultimate one-person company (04:40) Emily Campion on studying work ethic and leadership through Taylor Swift (08:30) Taylor’s relentless productivity and lessons for business leaders (14:05) Authenticity as strategy vs. sincerity (19:20) Grit, comebacks, and leading through setbacks (25:45) Boundaries, rituals, and Taylor’s approach to self-care (32:10) Leadership lessons leaders can apply today (38:15) Emily’s Taylor smile: Stay Stay Stay on ukulele About Emily Campion Emily Campion is a Henry B. Tippie Fellow and Associate Professor at the University of Iowa’s Tippie College of Business. Her research focuses on staffing procedures, the use of machine learning and natural language processing to improve these systems, and ways to mitigate employment discrimination. Her work has been published in leading academic journals, and she currently serves on the editorial boards of Journal of Applied Psychology and Personnel Psychology, where she recently co-edited a special issue on machine learning in selection. What Taylor Era Has Made Emily Smile Recently? For Emily, the Taylor song that’s made her smile recently is “Stay Stay Stay” from Red (Taylor’s Version). She first loved it while learning the ukulele, and even though she jokes she won’t be a famous ukuleleist, the song’s plucky energy and Taylor’s laugh at the end never fail to make her beam. Resources & Links Connect with Emily on LinkedIn. Check out Emily’s University of Iowa faculty page. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 18 Sep 2025 06:30:00 -0000 full Nick Westergaard In this episode of On Brand: Taylor’s Version, we’re joined by Emily Campion — Henry B. Tippie Fellow and Associate Professor at the University of Iowa’s Tippie College of Business. Emily’s research explores how organizations hire and develop talent. But today, she’s here to talk about something decidedly more human: Taylor Swift’s relentless work ethic, authentic leadership, grit in the face of setbacks, and her ability to balance it all with self-care. What You’ll Learn in This Episode Why Taylor Swift is the ultimate case study in relentless work ethic and focus How authenticity fuels leadership and builds trust with fans — and employees What Taylor’s grit teaches us about resilience, reinvention, and leading through setbacks The role of self-care in sustaining high performance over the long haul Why leaders need to balance hustle with humanity Episode Chapters (00:00) Intro (02:15) “Taylor Inc.” and the ultimate one-person company (04:40) Emily Campion on studying work ethic and leadership through Taylor Swift (08:30) Taylor’s relentless productivity and lessons for business leaders (14:05) Authenticity as strategy vs. sincerity (19:20) Grit, comebacks, and leading through setbacks (25:45) Boundaries, rituals, and Taylor’s approach to self-care (32:10) Leadership lessons leaders can apply today (38:15) Emily’s Taylor smile: Stay Stay Stay on ukulele About Emily Campion Emily Campion is a Henry B. Tippie Fellow and Associate Professor at the University of Iowa’s Tippie College of Business. Her research focuses on staffing procedures, the use of machine learning and natural language processing to improve these systems, and ways to mitigate employment discrimination. Her work has been published in leading academic journals, and she currently serves on the editorial boards of Journal of Applied Psychology and Personnel Psychology, where she recently co-edited a special issue on machine learning in selection. What Taylor Era Has Made Emily Smile Recently? For Emily, the Taylor song that’s made her smile recently is “Stay Stay Stay” from Red (Taylor’s Version). She first loved it while learning the ukulele, and even though she jokes she won’t be a famous ukuleleist, the song’s plucky energy and Taylor’s laugh at the end never fail to make her beam. Resources & Links Connect with Emily on LinkedIn. Check out Emily’s University of Iowa faculty page. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of On Brand: Taylor’s Version, we’re joined by Emily Campion — Henry B. Tippie Fellow and Associate Professor at the University of Iowa’s Tippie College of Business. Emily’s research explores how organizations hire and develop talent. But today, she’s here to talk about something decidedly more human: Taylor Swift’s relentless work ethic, authentic leadership, grit in the face of setbacks, and her ability to balance it all with self-care.


What You’ll Learn in This Episode

  • Why Taylor Swift is the ultimate case study in relentless work ethic and focus
  • How authenticity fuels leadership and builds trust with fans — and employees
  • What Taylor’s grit teaches us about resilience, reinvention, and leading through setbacks
  • The role of self-care in sustaining high performance over the long haul
  • Why leaders need to balance hustle with humanity

Episode Chapters

(00:00) Intro

(02:15) “Taylor Inc.” and the ultimate one-person company

(04:40) Emily Campion on studying work ethic and leadership through Taylor Swift

(08:30) Taylor’s relentless productivity and lessons for business leaders

(14:05) Authenticity as strategy vs. sincerity

(19:20) Grit, comebacks, and leading through setbacks

(25:45) Boundaries, rituals, and Taylor’s approach to self-care

(32:10) Leadership lessons leaders can apply today

(38:15) Emily’s Taylor smile: Stay Stay Stay on ukulele

About Emily Campion

Emily Campion is a Henry B. Tippie Fellow and Associate Professor at the University of Iowa’s Tippie College of Business. Her research focuses on staffing procedures, the use of machine learning and natural language processing to improve these systems, and ways to mitigate employment discrimination. Her work has been published in leading academic journals, and she currently serves on the editorial boards of Journal of Applied Psychology and Personnel Psychology, where she recently co-edited a special issue on machine learning in selection.


What Taylor Era Has Made Emily Smile Recently?

For Emily, the Taylor song that’s made her smile recently is “Stay Stay Stay” from Red (Taylor’s Version). She first loved it while learning the ukulele, and even though she jokes she won’t be a famous ukuleleist, the song’s plucky energy and Taylor’s laugh at the end never fail to make her beam.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2634 TikTok and the Future of Storytelling Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, authentic, and impactful. From scaling Spotify to leading top agencies, she’s built a career on turning bold ideas into cultural movements—and now she’s shaping the future of TikTok. What You’ll Learn in This Episode How TikTok has broken the traditional brand storytelling arc Why authenticity and “real production” outperform polish on the platform How content, commerce, and search converge on TikTok Why short form content can still drive loyalty and long-term brand love What brands like Chipotle, McDonald’s, and Gap are doing right on TikTok Episode Chapters (00:00) Intro (00:38) Why TikTok has changed brand building (02:12) Stewarding TikTok’s brand and helping other brands grow (03:34) Unlearning traditional storytelling on TikTok (06:01) Authenticity over polish with examples from Chipotle and McDonald’s (10:20) Content, commerce, and the rise of search on TikTok (14:04) Can short form content build brand loyalty (21:08) Brand safety, trust, and TikTok’s uncertain future (24:48) Lessons from scaling brands at Spotify, agencies, and TikTok (27:09) The that made Khartoon smile recently About Khartoon Weiss Khartoon Weiss is the VP and GM of North America and Global Business Solutions at TikTok. She previously led global revenue at Spotify, served as Chief Marketing Officer and Managing Director at MDC Partners and Mediacom North America, and was a VP at iHeartMedia. She began her career at BBDO, Ogilvy, and Grey Worldwide. Weiss has been recognized by Campaign’s “40 Over 40,” AdAge’s “40 Under 40,” and AdWeek’s “Top 50.” She completed executive education at The Wharton School and lives in New York City with her husband and two rescued cats. What Brand Has Made Khartoon Smile Recently? Khartoon pointed to Gap as the brand making her smile lately. She praised the retailer for collaborating authentically with creators, staying true to its roots, and showing up on TikTok in ways that feel natural and culturally relevant. For her, Gap’s bravery and creativity prove that when brands lean into community and culture authentically, audiences instantly recognize it—even without the logo. Resources & Links Connect with Khartoon on LinkedIn. Learn more about TikTok for Business. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Sep 2025 06:30:00 -0000 full Nick Westergaard Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, authentic, and impactful. From scaling Spotify to leading top agencies, she’s built a career on turning bold ideas into cultural movements—and now she’s shaping the future of TikTok. What You’ll Learn in This Episode How TikTok has broken the traditional brand storytelling arc Why authenticity and “real production” outperform polish on the platform How content, commerce, and search converge on TikTok Why short form content can still drive loyalty and long-term brand love What brands like Chipotle, McDonald’s, and Gap are doing right on TikTok Episode Chapters (00:00) Intro (00:38) Why TikTok has changed brand building (02:12) Stewarding TikTok’s brand and helping other brands grow (03:34) Unlearning traditional storytelling on TikTok (06:01) Authenticity over polish with examples from Chipotle and McDonald’s (10:20) Content, commerce, and the rise of search on TikTok (14:04) Can short form content build brand loyalty (21:08) Brand safety, trust, and TikTok’s uncertain future (24:48) Lessons from scaling brands at Spotify, agencies, and TikTok (27:09) The that made Khartoon smile recently About Khartoon Weiss Khartoon Weiss is the VP and GM of North America and Global Business Solutions at TikTok. She previously led global revenue at Spotify, served as Chief Marketing Officer and Managing Director at MDC Partners and Mediacom North America, and was a VP at iHeartMedia. She began her career at BBDO, Ogilvy, and Grey Worldwide. Weiss has been recognized by Campaign’s “40 Over 40,” AdAge’s “40 Under 40,” and AdWeek’s “Top 50.” She completed executive education at The Wharton School and lives in New York City with her husband and two rescued cats. What Brand Has Made Khartoon Smile Recently? Khartoon pointed to Gap as the brand making her smile lately. She praised the retailer for collaborating authentically with creators, staying true to its roots, and showing up on TikTok in ways that feel natural and culturally relevant. For her, Gap’s bravery and creativity prove that when brands lean into community and culture authentically, audiences instantly recognize it—even without the logo. Resources & Links Connect with Khartoon on LinkedIn. Learn more about TikTok for Business. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, authentic, and impactful. From scaling Spotify to leading top agencies, she’s built a career on turning bold ideas into cultural movements—and now she’s shaping the future of TikTok.


What You’ll Learn in This Episode

  • How TikTok has broken the traditional brand storytelling arc
  • Why authenticity and “real production” outperform polish on the platform
  • How content, commerce, and search converge on TikTok
  • Why short form content can still drive loyalty and long-term brand love
  • What brands like Chipotle, McDonald’s, and Gap are doing right on TikTok


Episode Chapters

  • (00:00) Intro
  • (00:38) Why TikTok has changed brand building
  • (02:12) Stewarding TikTok’s brand and helping other brands grow
  • (03:34) Unlearning traditional storytelling on TikTok
  • (06:01) Authenticity over polish with examples from Chipotle and McDonald’s
  • (10:20) Content, commerce, and the rise of search on TikTok
  • (14:04) Can short form content build brand loyalty
  • (21:08) Brand safety, trust, and TikTok’s uncertain future
  • (24:48) Lessons from scaling brands at Spotify, agencies, and TikTok
  • (27:09) The that made Khartoon smile recently


About Khartoon Weiss

Khartoon Weiss is the VP and GM of North America and Global Business Solutions at TikTok. She previously led global revenue at Spotify, served as Chief Marketing Officer and Managing Director at MDC Partners and Mediacom North America, and was a VP at iHeartMedia. She began her career at BBDO, Ogilvy, and Grey Worldwide. Weiss has been recognized by Campaign’s “40 Over 40,” AdAge’s “40 Under 40,” and AdWeek’s “Top 50.” She completed executive education at The Wharton School and lives in New York City with her husband and two rescued cats.


What Brand Has Made Khartoon Smile Recently?

Khartoon pointed to Gap as the brand making her smile lately. She praised the retailer for collaborating authentically with creators, staying true to its roots, and showing up on TikTok in ways that feel natural and culturally relevant. For her, Gap’s bravery and creativity prove that when brands lean into community and culture authentically, audiences instantly recognize it—even without the logo.


Resources & Links


Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1950 Taylor's Version, Pt 1: Swift Strategy Secrets In our first episode of On Brand: Taylor’s Version, we’re joined by Sinéad O’Sullivan — aerospace engineer turned business strategist, former head of Strategy at Harvard Business School, professor, and co-founder of a global investment fund. She’s advised everyone from NASA to prime ministers … and she also happens to be in the top 0.01% of Taylor Swift fans worldwide. Her new book, Good Ideas and Power Moves: Business Lessons from Taylor Swift, hits shelves this week — and she’s here to share why Taylor isn’t just a pop star, but one of the sharpest strategists of our time. What You’ll Learn in This Episode Why “doing strategy” is more than PowerPoints and wish lists How Taylor Swift creates interlinked universes across her albums What it means to be anti-fragile and thrive in chaotic environments How storytelling can be leveraged as a business strategy Why Taylor Swift is her own product and outperforms traditional companies Episode Chapters (00:00) Intro (01:00) Getting Started with Taylor’s Version (01:35) Reputation Era Story Prompt and Misunderstandings (03:40) Doing Strategy the Taylor Way (08:10) Building Worlds Not Products (12:30) Lessons for Brands and Community (17:50) Fearless Era Story Prompt and Courage (24:20) Anti-Fragile Moves and Thriving in Chaos (28:10) Timing, Reverse Acquisitions, and Big Picture Strategy (38:30) Where to Connect with Sinéad About Sinéad O’Sullivan Sinéad O’Sullivan is an aerospace engineer turned business strategist, former head of strategy at Harvard Business School, professor, writer, and co-founder of a global investment fund. She has advised organizations from NASA to prime ministers and is the author of Good Ideas and Power Moves: Business Lessons from Taylor Swift. O’Sullivan has a BA in engineering, an MSc in finance, and a PhD in strategy. What Brand Has Made Sinéad Smile Recently? Sinéad shared that she’s been smiling at the creative universe built around Barbie. From specialty cars to Airbnbs, the way Barbie has expanded into a full cultural ecosystem reminded her of the worlds Taylor Swift builds with her albums—demonstrating creativity, collaboration, and clever brand storytelling. Resources & Links Connect with Sinéad on LinkedIn. Sinéad’s website. Sinéad’s Substack. Sinéad’s new book, Good Ideas and Power Moves: Ten Lessons for Success from Taylor Swift. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 11 Sep 2025 06:30:00 -0000 full Nick Westergaard In our first episode of On Brand: Taylor’s Version, we’re joined by Sinéad O’Sullivan — aerospace engineer turned business strategist, former head of Strategy at Harvard Business School, professor, and co-founder of a global investment fund. She’s advised everyone from NASA to prime ministers … and she also happens to be in the top 0.01% of Taylor Swift fans worldwide. Her new book, Good Ideas and Power Moves: Business Lessons from Taylor Swift, hits shelves this week — and she’s here to share why Taylor isn’t just a pop star, but one of the sharpest strategists of our time. What You’ll Learn in This Episode Why “doing strategy” is more than PowerPoints and wish lists How Taylor Swift creates interlinked universes across her albums What it means to be anti-fragile and thrive in chaotic environments How storytelling can be leveraged as a business strategy Why Taylor Swift is her own product and outperforms traditional companies Episode Chapters (00:00) Intro (01:00) Getting Started with Taylor’s Version (01:35) Reputation Era Story Prompt and Misunderstandings (03:40) Doing Strategy the Taylor Way (08:10) Building Worlds Not Products (12:30) Lessons for Brands and Community (17:50) Fearless Era Story Prompt and Courage (24:20) Anti-Fragile Moves and Thriving in Chaos (28:10) Timing, Reverse Acquisitions, and Big Picture Strategy (38:30) Where to Connect with Sinéad About Sinéad O’Sullivan Sinéad O’Sullivan is an aerospace engineer turned business strategist, former head of strategy at Harvard Business School, professor, writer, and co-founder of a global investment fund. She has advised organizations from NASA to prime ministers and is the author of Good Ideas and Power Moves: Business Lessons from Taylor Swift. O’Sullivan has a BA in engineering, an MSc in finance, and a PhD in strategy. What Brand Has Made Sinéad Smile Recently? Sinéad shared that she’s been smiling at the creative universe built around Barbie. From specialty cars to Airbnbs, the way Barbie has expanded into a full cultural ecosystem reminded her of the worlds Taylor Swift builds with her albums—demonstrating creativity, collaboration, and clever brand storytelling. Resources & Links Connect with Sinéad on LinkedIn. Sinéad’s website. Sinéad’s Substack. Sinéad’s new book, Good Ideas and Power Moves: Ten Lessons for Success from Taylor Swift. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices In our first episode of On Brand: Taylor’s Version, we’re joined by Sinéad O’Sullivan — aerospace engineer turned business strategist, former head of Strategy at Harvard Business School, professor, and co-founder of a global investment fund. She’s advised everyone from NASA to prime ministers … and she also happens to be in the top 0.01% of Taylor Swift fans worldwide. Her new book, Good Ideas and Power Moves: Business Lessons from Taylor Swift, hits shelves this week — and she’s here to share why Taylor isn’t just a pop star, but one of the sharpest strategists of our time.


What You’ll Learn in This Episode

  • Why “doing strategy” is more than PowerPoints and wish lists
  • How Taylor Swift creates interlinked universes across her albums
  • What it means to be anti-fragile and thrive in chaotic environments
  • How storytelling can be leveraged as a business strategy
  • Why Taylor Swift is her own product and outperforms traditional companies

Episode Chapters

  • (00:00) Intro
  • (01:00) Getting Started with Taylor’s Version
  • (01:35) Reputation Era Story Prompt and Misunderstandings
  • (03:40) Doing Strategy the Taylor Way
  • (08:10) Building Worlds Not Products
  • (12:30) Lessons for Brands and Community
  • (17:50) Fearless Era Story Prompt and Courage
  • (24:20) Anti-Fragile Moves and Thriving in Chaos
  • (28:10) Timing, Reverse Acquisitions, and Big Picture Strategy
  • (38:30) Where to Connect with Sinéad

About Sinéad O’Sullivan

Sinéad O’Sullivan is an aerospace engineer turned business strategist, former head of strategy at Harvard Business School, professor, writer, and co-founder of a global investment fund. She has advised organizations from NASA to prime ministers and is the author of Good Ideas and Power Moves: Business Lessons from Taylor Swift. O’Sullivan has a BA in engineering, an MSc in finance, and a PhD in strategy.


What Brand Has Made Sinéad Smile Recently?

Sinéad shared that she’s been smiling at the creative universe built around Barbie. From specialty cars to Airbnbs, the way Barbie has expanded into a full cultural ecosystem reminded her of the worlds Taylor Swift builds with her albums—demonstrating creativity, collaboration, and clever brand storytelling.


Resources & Links

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2601 The Stories That Made Guy Kawasaki a Wiser Guy What makes an idea—or a person—truly remarkable? Guy Kawasaki has spent decades evangelizing some of the world’s most influential brands—from Apple to Canva—and helping ideas spread in ways that stick. In his new book, Wiser Guy, he shares the lessons, stories, and wisdom he’s gathered along the way, showing how to think remarkable, lead with purpose, and make an impact that lasts. What You’ll Learn in This Episode - Why Wiser Guy isn’t a memoir and what it is instead - The surprising truth behind Guy’s decision to publish this book with a traditional house - How evangelism has evolved from Apple’s Macintosh launch to Canva today - Why democratizing technology matters—and where AI fits into that story - The timeless wisdom Guy believes we shouldn’t wait too long to share Episode Chapters (00:00) Intro (00:36) Welcoming Guy Kawasaki back to On Brand (03:08) Why Wiser Guy is not a memoir (05:08) From self-publishing advocate to Wiley author (10:45) Stories and lessons that rose to the top (15:12) Evangelism past and present (20:03) Is AI truly democratizing technology (27:02) A brand that’s made Guy smile recently (32:21) Where to learn more and closing gratitude About Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki's Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and an adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. What Brand Has Made Guy Smile Recently? Guy shared that Liquid Death has been making him smile. Beyond simply selling water in a can, the brand has built a bold, countercultural identity around “killing thirst.” Guy admires how they’ve created something fun and meaningful while inspiring him to craft his own marketing mantra, “kill mediocrity.” Resources & Links Connect with Guy on LinkedIn. Guy Kawasaki’s website. Wiser Guy on Amazon. Remarkable People podcast. Listen & Support the Show Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk YouTube → https://www.youtube.com/hashtag/onbrandpodcast Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784 Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard TuneIn → https://tunein.com/radio/On-Brand-p967623/ iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/ Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/ Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Sep 2025 06:30:00 -0000 full Nick Westergaard What makes an idea—or a person—truly remarkable? Guy Kawasaki has spent decades evangelizing some of the world’s most influential brands—from Apple to Canva—and helping ideas spread in ways that stick. In his new book, Wiser Guy, he shares the lessons, stories, and wisdom he’s gathered along the way, showing how to think remarkable, lead with purpose, and make an impact that lasts. What You’ll Learn in This Episode - Why Wiser Guy isn’t a memoir and what it is instead - The surprising truth behind Guy’s decision to publish this book with a traditional house - How evangelism has evolved from Apple’s Macintosh launch to Canva today - Why democratizing technology matters—and where AI fits into that story - The timeless wisdom Guy believes we shouldn’t wait too long to share Episode Chapters (00:00) Intro (00:36) Welcoming Guy Kawasaki back to On Brand (03:08) Why Wiser Guy is not a memoir (05:08) From self-publishing advocate to Wiley author (10:45) Stories and lessons that rose to the top (15:12) Evangelism past and present (20:03) Is AI truly democratizing technology (27:02) A brand that’s made Guy smile recently (32:21) Where to learn more and closing gratitude About Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki's Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and an adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. What Brand Has Made Guy Smile Recently? Guy shared that Liquid Death has been making him smile. Beyond simply selling water in a can, the brand has built a bold, countercultural identity around “killing thirst.” Guy admires how they’ve created something fun and meaningful while inspiring him to craft his own marketing mantra, “kill mediocrity.” Resources & Links Connect with Guy on LinkedIn. Guy Kawasaki’s website. Wiser Guy on Amazon. Remarkable People podcast. Listen & Support the Show Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk YouTube → https://www.youtube.com/hashtag/onbrandpodcast Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784 Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard TuneIn → https://tunein.com/radio/On-Brand-p967623/ iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/ Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/ Learn more about your ad choices. Visit megaphone.fm/adchoices What makes an idea—or a person—truly remarkable? Guy Kawasaki has spent decades evangelizing some of the world’s most influential brands—from Apple to Canva—and helping ideas spread in ways that stick. In his new book, Wiser Guy, he shares the lessons, stories, and wisdom he’s gathered along the way, showing how to think remarkable, lead with purpose, and make an impact that lasts.


What You’ll Learn in This Episode

- Why Wiser Guy isn’t a memoir and what it is instead

- The surprising truth behind Guy’s decision to publish this book with a traditional house

- How evangelism has evolved from Apple’s Macintosh launch to Canva today

- Why democratizing technology matters—and where AI fits into that story

- The timeless wisdom Guy believes we shouldn’t wait too long to share


Episode Chapters

(00:00) Intro

(00:36) Welcoming Guy Kawasaki back to On Brand

(03:08) Why Wiser Guy is not a memoir

(05:08) From self-publishing advocate to Wiley author

(10:45) Stories and lessons that rose to the top

(15:12) Evangelism past and present

(20:03) Is AI truly democratizing technology

(27:02) A brand that’s made Guy smile recently

(32:21) Where to learn more and closing gratitude


About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki's Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and an adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.


What Brand Has Made Guy Smile Recently?

Guy shared that Liquid Death has been making him smile. Beyond simply selling water in a can, the brand has built a bold, countercultural identity around “killing thirst.” Guy admires how they’ve created something fun and meaningful while inspiring him to craft his own marketing mantra, “kill mediocrity.”


Resources & Links

Connect with Guy on LinkedIn.

Guy Kawasaki’s website.

Wiser Guy on Amazon.

Remarkable People podcast.


Listen & Support the Show

Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2

Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk

YouTube → https://www.youtube.com/hashtag/onbrandpodcast

Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784

Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a

Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard

TuneIn → https://tunein.com/radio/On-Brand-p967623/

iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/


Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2

Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk


Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast


Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2372 Introducing On Brand: Taylor's Version On Brand: Taylor’s Version is a 4-episode mini-series exploring Taylor Swift’s brand brilliance — from storytelling and community to cultural hitmaking and reinvention. Guests include bestselling authors, top CMOs, and academic experts who break down what businesses and leaders can learn from the world’s ultimate hitmaker. New bonus episodes drop every Thursday through October 2nd, leading up to the release of The Life of a Showgirl. 👉 Follow On Brand so you don’t miss an episode of this special series: Apple Podcasts Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 04 Sep 2025 06:30:00 -0000 bonus Nick Westergaard On Brand: Taylor’s Version is a 4-episode mini-series exploring Taylor Swift’s brand brilliance — from storytelling and community to cultural hitmaking and reinvention. Guests include bestselling authors, top CMOs, and academic experts who break down what businesses and leaders can learn from the world’s ultimate hitmaker. New bonus episodes drop every Thursday through October 2nd, leading up to the release of The Life of a Showgirl. 👉 Follow On Brand so you don’t miss an episode of this special series: Apple Podcasts Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices On Brand: Taylor’s Version is a 4-episode mini-series exploring Taylor Swift’s brand brilliance — from storytelling and community to cultural hitmaking and reinvention. Guests include bestselling authors, top CMOs, and academic experts who break down what businesses and leaders can learn from the world’s ultimate hitmaker. New bonus episodes drop every Thursday through October 2nd, leading up to the release of The Life of a Showgirl.


👉 Follow On Brand so you don’t miss an episode of this special series:

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 143 How Brand Experience Works at LinkedIn What makes a brand experience unforgettable? Laura Parkinson, Global Head of Brand Experience at LinkedIn, has created standout experiences at Apple, Google, and now LinkedIn. She leads the team behind the company’s most influential moments—online and in person—and knows how to turn bold ideas into connections that inspire and stick. What You’ll Learn in This Episode Why the most iconic brands focus on making people feel something, not just showing up consistently How LinkedIn uses experiences as a marketing channel to launch products and connect with audiences What it takes to scale brand experience inside a large organization while keeping it authentic Why in-person and digital experiences need to work together for a seamless brand presence How cultural moments and team culture fuel creative, “magical” brand experiences Episode Chapters (00:00) Intro (00:31) Laura’s path into brand experience from SXSW to Apple and Google (02:00) Lessons from Apple on intuitive, human-centered experiences (04:20) Making digital brands tangible through real-life experiences (05:26) The role of brand experience at LinkedIn (07:10) Scaling brand experience across a large organization (10:23) Measuring success in brand experiences (13:12) Designing consistent yet localized global experiences (17:05) How AI is reshaping brand experiences (21:18) Building teams that deliver magical experiences (23:18) A brand that’s made Laura smile recently (25:16) Where to connect with Laura About Laura Parkinson Laura Parkinson is the Global Head of Brand Experience at LinkedIn. She specializes in brand marketing events and experiences for global organizations across consumer products, retail, entertainment, technology, and SaaS. Laura brings bold visions to life through strategic thinking and deep operational expertise, having created and managed internal and external programs from concept to completion. She is passionate about building and supporting teams that imagine and deliver magical brand experiences that drive both market and mind share. What Brand Has Made Laura Smile Recently? The brand that’s made Laura smile recently is Build-A-Bear. Beyond its surging stock price, she admires how the company creates magical in-store experiences that resonate with everyone—from kids to adults. With plans to expand dozens of new locations, Build-A-Bear shows the power and value of real-life, experiential branding. Resources & Links Connect with Laura on (surprise!) LinkedIn. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Sep 2025 06:30:00 -0000 full Nick Westergaard What makes a brand experience unforgettable? Laura Parkinson, Global Head of Brand Experience at LinkedIn, has created standout experiences at Apple, Google, and now LinkedIn. She leads the team behind the company’s most influential moments—online and in person—and knows how to turn bold ideas into connections that inspire and stick. What You’ll Learn in This Episode Why the most iconic brands focus on making people feel something, not just showing up consistently How LinkedIn uses experiences as a marketing channel to launch products and connect with audiences What it takes to scale brand experience inside a large organization while keeping it authentic Why in-person and digital experiences need to work together for a seamless brand presence How cultural moments and team culture fuel creative, “magical” brand experiences Episode Chapters (00:00) Intro (00:31) Laura’s path into brand experience from SXSW to Apple and Google (02:00) Lessons from Apple on intuitive, human-centered experiences (04:20) Making digital brands tangible through real-life experiences (05:26) The role of brand experience at LinkedIn (07:10) Scaling brand experience across a large organization (10:23) Measuring success in brand experiences (13:12) Designing consistent yet localized global experiences (17:05) How AI is reshaping brand experiences (21:18) Building teams that deliver magical experiences (23:18) A brand that’s made Laura smile recently (25:16) Where to connect with Laura About Laura Parkinson Laura Parkinson is the Global Head of Brand Experience at LinkedIn. She specializes in brand marketing events and experiences for global organizations across consumer products, retail, entertainment, technology, and SaaS. Laura brings bold visions to life through strategic thinking and deep operational expertise, having created and managed internal and external programs from concept to completion. She is passionate about building and supporting teams that imagine and deliver magical brand experiences that drive both market and mind share. What Brand Has Made Laura Smile Recently? The brand that’s made Laura smile recently is Build-A-Bear. Beyond its surging stock price, she admires how the company creates magical in-store experiences that resonate with everyone—from kids to adults. With plans to expand dozens of new locations, Build-A-Bear shows the power and value of real-life, experiential branding. Resources & Links Connect with Laura on (surprise!) LinkedIn. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices What makes a brand experience unforgettable? Laura Parkinson, Global Head of Brand Experience at LinkedIn, has created standout experiences at Apple, Google, and now LinkedIn. She leads the team behind the company’s most influential moments—online and in person—and knows how to turn bold ideas into connections that inspire and stick.

What You’ll Learn in This Episode

  • Why the most iconic brands focus on making people feel something, not just showing up consistently
  • How LinkedIn uses experiences as a marketing channel to launch products and connect with audiences
  • What it takes to scale brand experience inside a large organization while keeping it authentic
  • Why in-person and digital experiences need to work together for a seamless brand presence
  • How cultural moments and team culture fuel creative, “magical” brand experiences

Episode Chapters

(00:00) Intro

(00:31) Laura’s path into brand experience from SXSW to Apple and Google

(02:00) Lessons from Apple on intuitive, human-centered experiences

(04:20) Making digital brands tangible through real-life experiences

(05:26) The role of brand experience at LinkedIn

(07:10) Scaling brand experience across a large organization

(10:23) Measuring success in brand experiences

(13:12) Designing consistent yet localized global experiences

(17:05) How AI is reshaping brand experiences

(21:18) Building teams that deliver magical experiences

(23:18) A brand that’s made Laura smile recently

(25:16) Where to connect with Laura


About Laura Parkinson

Laura Parkinson is the Global Head of Brand Experience at LinkedIn. She specializes in brand marketing events and experiences for global organizations across consumer products, retail, entertainment, technology, and SaaS. Laura brings bold visions to life through strategic thinking and deep operational expertise, having created and managed internal and external programs from concept to completion. She is passionate about building and supporting teams that imagine and deliver magical brand experiences that drive both market and mind share.


What Brand Has Made Laura Smile Recently?

The brand that’s made Laura smile recently is Build-A-Bear. Beyond its surging stock price, she admires how the company creates magical in-store experiences that resonate with everyone—from kids to adults. With plans to expand dozens of new locations, Build-A-Bear shows the power and value of real-life, experiential branding.


Resources & Links

  • Connect with Laura on (surprise!) LinkedIn.

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1769 The Women Behind Microsoft's 50-Year History https://www.nickwestergaard.com/the-women-behind-microsofts-50-year-history What happens when the women who helped build Microsoft finally get their story told? In her new book, The Women of Microsoft, Miri Rodriguez—Senior Storyteller at Microsoft, CEO of Empressa.ai, and award-winning author—spotlights the pioneers who shaped both the company and the future of tech. Along the way, she shares powerful insights on storytelling, leadership, and how empathy and purpose can transform the way we work. What You'll Learn in This Episode How the new book, The Women of Microsoft, came together in honor of Microsoft’s 50th anniversary Stories of resilience, leadership, and innovation from women who shaped Microsoft over five decades Why telling both the highs and lows of women’s experiences in tech matters Practical lessons for women navigating promotions, resilience, and confidence in today’s workplace How empathy, compassion, and inclusion can shape the future of work—especially in the era of AI Episode Chapters (00:00) Intro (01:09) How the book began (02:43) The mission behind The Women of Microsoft (04:33) Surprising and moving stories (06:35) Women’s impact on Microsoft’s innovations (09:10) Balancing celebration and hard truths (12:11) Lessons for women navigating tech today (19:14) The code of confidence and future generations (20:42) AI, Empressa.ai, and the future of work (26:35) A brand that made Miri smile Miri Rodriguez is the CEO of Empressa.ai, a groundbreaking AI company reshaping the future of work for women, and serves as Senior Storyteller at Microsoft, where she crafts narratives that resonate globally. An award-winning author of Brand Storytelling—translated into four languages—Miri is also a sought-after speaker and consultant known for her empathetic, purpose-driven approach. Beyond her professional work, she champions social advocacy by training leaders of social enterprises in Africa, mentoring students and professionals in the U.S., and sharing mindfulness and happiness through her platform Be Mindful Be Happy. Her global travels with her husband fuel both her storytelling and her belief in the power of human experience and technology to transform lives. What Brand Has Made Miri Smile Recently? Miri shared how the shoe brand Mephisto recently made her smile. While traveling in Spain, she rediscovered the brand her father had once introduced to her as a teenager. A local store gave her an unexpectedly personal, “white glove” experience—handwritten receipts, phone calls to the manufacturer, and even custom colors. For Miri, it was a powerful reminder that personal treatment and genuine customer care still win, even in a world dominated by mass retail. Links Connect with Miri on LinkedIn, Instagram, and her website. Check out her new book, The Women of Microsoft: Empowering Stories from the Minds that Coded the World. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, Google Play, Stitcher, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Aug 2025 06:30:00 -0000 full Nick Westergaard What happens when the women who helped build Microsoft finally get their story told? In her new book, The Women of Microsoft, Miri Rodriguez—Senior Storyteller at Microsoft, CEO of Empressa.ai, and award-winning author—spotlights the pioneers who shaped both the company and the future of tech. Along the way, she shares powerful insights on storytelling, leadership, and how empathy and purpose can transform the way we work. What You'll Learn in This Episode How the new book, The Women of Microsoft, came together in honor of Microsoft’s 50th anniversary Stories of resilience, leadership, and innovation from women who shaped Microsoft over five decades Why telling both the highs and lows of women’s experiences in tech matters Practical lessons for women navigating promotions, resilience, and confidence in today’s workplace How empathy, compassion, and inclusion can shape the future of work—especially in the era of AI Episode Chapters (00:00) Intro (01:09) How the book began (02:43) The mission behind The Women of Microsoft (04:33) Surprising and moving stories (06:35) Women’s impact on Microsoft’s innovations (09:10) Balancing celebration and hard truths (12:11) Lessons for women navigating tech today (19:14) The code of confidence and future generations (20:42) AI, Empressa.ai, and the future of work (26:35) A brand that made Miri smile Miri Rodriguez is the CEO of Empressa.ai, a groundbreaking AI company reshaping the future of work for women, and serves as Senior Storyteller at Microsoft, where she crafts narratives that resonate globally. An award-winning author of Brand Storytelling—translated into four languages—Miri is also a sought-after speaker and consultant known for her empathetic, purpose-driven approach. Beyond her professional work, she champions social advocacy by training leaders of social enterprises in Africa, mentoring students and professionals in the U.S., and sharing mindfulness and happiness through her platform Be Mindful Be Happy. Her global travels with her husband fuel both her storytelling and her belief in the power of human experience and technology to transform lives. What Brand Has Made Miri Smile Recently? Miri shared how the shoe brand Mephisto recently made her smile. While traveling in Spain, she rediscovered the brand her father had once introduced to her as a teenager. A local store gave her an unexpectedly personal, “white glove” experience—handwritten receipts, phone calls to the manufacturer, and even custom colors. For Miri, it was a powerful reminder that personal treatment and genuine customer care still win, even in a world dominated by mass retail. Links Connect with Miri on LinkedIn, Instagram, and her website. Check out her new book, The Women of Microsoft: Empowering Stories from the Minds that Coded the World. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, Google Play, Stitcher, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices What happens when the women who helped build Microsoft finally get their story told? In her new book, The Women of Microsoft, Miri Rodriguez—Senior Storyteller at Microsoft, CEO of Empressa.ai, and award-winning author—spotlights the pioneers who shaped both the company and the future of tech. Along the way, she shares powerful insights on storytelling, leadership, and how empathy and purpose can transform the way we work.


What You'll Learn in This Episode

  • How the new book, The Women of Microsoft, came together in honor of Microsoft’s 50th anniversary
  • Stories of resilience, leadership, and innovation from women who shaped Microsoft over five decades
  • Why telling both the highs and lows of women’s experiences in tech matters
  • Practical lessons for women navigating promotions, resilience, and confidence in today’s workplace
  • How empathy, compassion, and inclusion can shape the future of work—especially in the era of AI

Episode Chapters

(00:00) Intro

(01:09) How the book began

(02:43) The mission behind The Women of Microsoft

(04:33) Surprising and moving stories

(06:35) Women’s impact on Microsoft’s innovations

(09:10) Balancing celebration and hard truths

(12:11) Lessons for women navigating tech today

(19:14) The code of confidence and future generations

(20:42) AI, Empressa.ai, and the future of work

(26:35) A brand that made Miri smile

Miri Rodriguez is the CEO of Empressa.ai, a groundbreaking AI company reshaping the future of work for women, and serves as Senior Storyteller at Microsoft, where she crafts narratives that resonate globally. An award-winning author of Brand Storytelling—translated into four languages—Miri is also a sought-after speaker and consultant known for her empathetic, purpose-driven approach. Beyond her professional work, she champions social advocacy by training leaders of social enterprises in Africa, mentoring students and professionals in the U.S., and sharing mindfulness and happiness through her platform Be Mindful Be Happy. Her global travels with her husband fuel both her storytelling and her belief in the power of human experience and technology to transform lives.

What Brand Has Made Miri Smile Recently? Miri shared how the shoe brand Mephisto recently made her smile. While traveling in Spain, she rediscovered the brand her father had once introduced to her as a teenager. A local store gave her an unexpectedly personal, “white glove” experience—handwritten receipts, phone calls to the manufacturer, and even custom colors. For Miri, it was a powerful reminder that personal treatment and genuine customer care still win, even in a world dominated by mass retail.


Links

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2063 Inside Google’s Grip on Advertising https://www.nickwestergaard.com/inside-googles-grip-on-advertising How did Google become one of the most powerful forces in advertising—and what happens when that power crosses the line? Ari Paparo, ad tech veteran, Marketecture founder, and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, takes us inside the deals, innovations, and strong-arm tactics that reshaped the industry. From behind-the-scenes stories of the “Rocket Docket” antitrust trial to the coming AI disruption of search, Ari shares candid insights on market dominance, branding, and the future of digital advertising. How Google bought, built, and bullied its way to dominance in the ad tech industry — and why multiple governments have called its behavior monopolistic What happened inside the Virginia “Rocket Docket” antitrust trial that inspired Ari’s book Yield, including behind-the-scenes stories from the courtroom How Google’s market power has steamrolled smaller ad tech companies and shaped the open web — and what might change if regulators break it up Why AI and large language models could disrupt Google’s search dominance for the first time in decades, reshaping SEO, SEM, and marketing strategy The branding lesson Ari took from clothing retailer Buck Mason — and why a perfectly on-the-nose brand experience can leave a lasting impression Ari Paparo began his career in digital advertising during the early days of the internet and went on to shape how online ads work today. He has led product teams at AppNexus and Bazaarvoice, helped create industry standards including the VAST video specification and Nielsen’s Digital Ad Ratings, and founded the media company Marketecture to make sense of the complex ad tech world. A sought-after speaker and host of the Marketecture podcast, Ari is also the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, offering a behind-the-scenes look at the rise of one of the most powerful forces in technology. Ari pointed to Buck Mason—a clothing store he stumbled into with his wife in New York. Despite describing himself as “not a big clothes person” who usually dresses like a slob, he was struck by how perfectly the brand nailed its vibe: black T-shirts, a classic car parked in the middle of the store, art books casually scattered yet deliberately placed, and even a liquor bar to loosen wallets. Founded less than a decade ago in Venice Beach, Buck Mason impressed Ari as a masterclass in creating a brand experience so spot-on it feels like it was built in a lab for its ideal customer. Connect with Ari on LinkedIn and the Marketecture website. Check out his new book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Go down the internet rabbit hole on Ari’s Adland.tv — home to 80,000+ vintage TV ads. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! (00:00) Intro (00:29) Ari’s background in ad tech and industry standards (01:20) Breaking down Google’s strategy: bought, built, bullied (03:08) Conflicts of interest and antitrust cases against Google (05:10) Covering the “Rocket Docket” trial and stories from the courtroom (06:32) The impact of Google’s dominance on smaller ad tech companies (08:02) What might change if regulators break up Google (12:01) Google’s brand halo vs. behind-the-scenes behavior (16:12) Privacy, third-party cookies, and regulatory pressures (19:00) AI disruption and the future of search (21:08) Marketing implications: SEO, SEM, and influencer marketing (23:01) The buzzword Ari is tired of hearing (24:52) The brand that made Ari smile: Buck Mason (26:20) Where to learn more about Ari and Marketecture (27:32) Closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Aug 2025 06:30:00 -0000 full Nick Westergaard How did Google become one of the most powerful forces in advertising—and what happens when that power crosses the line? Ari Paparo, ad tech veteran, Marketecture founder, and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, takes us inside the deals, innovations, and strong-arm tactics that reshaped the industry. From behind-the-scenes stories of the “Rocket Docket” antitrust trial to the coming AI disruption of search, Ari shares candid insights on market dominance, branding, and the future of digital advertising. How Google bought, built, and bullied its way to dominance in the ad tech industry — and why multiple governments have called its behavior monopolistic What happened inside the Virginia “Rocket Docket” antitrust trial that inspired Ari’s book Yield, including behind-the-scenes stories from the courtroom How Google’s market power has steamrolled smaller ad tech companies and shaped the open web — and what might change if regulators break it up Why AI and large language models could disrupt Google’s search dominance for the first time in decades, reshaping SEO, SEM, and marketing strategy The branding lesson Ari took from clothing retailer Buck Mason — and why a perfectly on-the-nose brand experience can leave a lasting impression Ari Paparo began his career in digital advertising during the early days of the internet and went on to shape how online ads work today. He has led product teams at AppNexus and Bazaarvoice, helped create industry standards including the VAST video specification and Nielsen’s Digital Ad Ratings, and founded the media company Marketecture to make sense of the complex ad tech world. A sought-after speaker and host of the Marketecture podcast, Ari is also the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, offering a behind-the-scenes look at the rise of one of the most powerful forces in technology. Ari pointed to Buck Mason—a clothing store he stumbled into with his wife in New York. Despite describing himself as “not a big clothes person” who usually dresses like a slob, he was struck by how perfectly the brand nailed its vibe: black T-shirts, a classic car parked in the middle of the store, art books casually scattered yet deliberately placed, and even a liquor bar to loosen wallets. Founded less than a decade ago in Venice Beach, Buck Mason impressed Ari as a masterclass in creating a brand experience so spot-on it feels like it was built in a lab for its ideal customer. Connect with Ari on LinkedIn and the Marketecture website. Check out his new book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Go down the internet rabbit hole on Ari’s Adland.tv — home to 80,000+ vintage TV ads. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! (00:00) Intro (00:29) Ari’s background in ad tech and industry standards (01:20) Breaking down Google’s strategy: bought, built, bullied (03:08) Conflicts of interest and antitrust cases against Google (05:10) Covering the “Rocket Docket” trial and stories from the courtroom (06:32) The impact of Google’s dominance on smaller ad tech companies (08:02) What might change if regulators break up Google (12:01) Google’s brand halo vs. behind-the-scenes behavior (16:12) Privacy, third-party cookies, and regulatory pressures (19:00) AI disruption and the future of search (21:08) Marketing implications: SEO, SEM, and influencer marketing (23:01) The buzzword Ari is tired of hearing (24:52) The brand that made Ari smile: Buck Mason (26:20) Where to learn more about Ari and Marketecture (27:32) Closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices How did Google become one of the most powerful forces in advertising—and what happens when that power crosses the line? Ari Paparo, ad tech veteran, Marketecture founder, and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, takes us inside the deals, innovations, and strong-arm tactics that reshaped the industry. From behind-the-scenes stories of the “Rocket Docket” antitrust trial to the coming AI disruption of search, Ari shares candid insights on market dominance, branding, and the future of digital advertising.

  • How Google bought, built, and bullied its way to dominance in the ad tech industry — and why multiple governments have called its behavior monopolistic
  • What happened inside the Virginia “Rocket Docket” antitrust trial that inspired Ari’s book Yield, including behind-the-scenes stories from the courtroom
  • How Google’s market power has steamrolled smaller ad tech companies and shaped the open web — and what might change if regulators break it up
  • Why AI and large language models could disrupt Google’s search dominance for the first time in decades, reshaping SEO, SEM, and marketing strategy
  • The branding lesson Ari took from clothing retailer Buck Mason — and why a perfectly on-the-nose brand experience can leave a lasting impression

Ari Paparo began his career in digital advertising during the early days of the internet and went on to shape how online ads work today. He has led product teams at AppNexus and Bazaarvoice, helped create industry standards including the VAST video specification and Nielsen’s Digital Ad Ratings, and founded the media company Marketecture to make sense of the complex ad tech world. A sought-after speaker and host of the Marketecture podcast, Ari is also the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, offering a behind-the-scenes look at the rise of one of the most powerful forces in technology.

Ari pointed to Buck Mason—a clothing store he stumbled into with his wife in New York. Despite describing himself as “not a big clothes person” who usually dresses like a slob, he was struck by how perfectly the brand nailed its vibe: black T-shirts, a classic car parked in the middle of the store, art books casually scattered yet deliberately placed, and even a liquor bar to loosen wallets. Founded less than a decade ago in Venice Beach, Buck Mason impressed Ari as a masterclass in creating a brand experience so spot-on it feels like it was built in a lab for its ideal customer.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!


(00:00) Intro

(00:29) Ari’s background in ad tech and industry standards

(01:20) Breaking down Google’s strategy: bought, built, bullied

(03:08) Conflicts of interest and antitrust cases against Google

(05:10) Covering the “Rocket Docket” trial and stories from the courtroom

(06:32) The impact of Google’s dominance on smaller ad tech companies

(08:02) What might change if regulators break up Google

(12:01) Google’s brand halo vs. behind-the-scenes behavior

(16:12) Privacy, third-party cookies, and regulatory pressures

(19:00) AI disruption and the future of search

(21:08) Marketing implications: SEO, SEM, and influencer marketing

(23:01) The buzzword Ari is tired of hearing

(24:52) The brand that made Ari smile: Buck Mason

(26:20) Where to learn more about Ari and Marketecture

(27:32) Closing remarks

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1840 Values-Based Leadership Lessons at UPS Scale https://www.nickwestergaard.com/values-based-leadership-lessons-at-ups-scale Noel Massie is the former Vice President of U.S. Operations at UPS and author of the new book Congrats, You’ve Been Promoted. Over a decades-long career, Noel rose from part-time college employee to leading 200,000 people with a focus on values-based leadership. Today, he mentors rising leaders and serves on the boards of organizations like the Annenberg Foundation and the Los Angeles Urban League. We talked about leadership at scale, navigating promotions, and building a career that makes an impact—this week on the On Brand podcast. Noel Massie began working for UPS part-time during college and rose through the ranks to become vice president for UPS’s US Delivery Operations. Before his retirement in 2019, he oversaw 200,000 employees who were led by 12,000 supervisors. In this role, Noel supported and guided the package delivery and logistic services in the United States. He continues to mentor young leaders and supervisors. Noel is currently a member of numerous boards: the Annenberg Foundation, which holds a $1.7 billion endowment and where Noel serves on their investment committee that guides the foundation’s investment strategy; the Los Angeles Urban Leagues Executive Committee, where Noel served as chairman for nine years; Chapter ONE US, an organization that seeks to enhance elementary school literacy; and the Asian American and Pacific Islander Legal Center. Noel has received over a dozen awards, including the Peter Drucker School of Management Leadership Award, the Whitney M. Young Award, the Admiral Samuel L. Gravely Award, the Civic Leadership Award of Los Angeles, and the Civic Leadership Award of Chicago for serving for five years on the Chicago Workforce Board. He currently mentors young leaders and private organizations on values-based leadership principles. He and his family reside in Oak Park, Illinois, with a secondary residence in Southern California. Congrats, You’ve Been Promoted. That’s the title of Noel’s new book—and a perfect reminder that getting promoted is just the beginning, not the finish line. Noel shared why so many new leaders struggle after their big break and how values-based leadership can help them not just survive, but thrive in their new roles. What brand has made Noel smile recently? Noel pointed to McDonald’s—admiring how the brand stays consistent and approachable while evolving with the times. For him, it’s a lesson in balancing legacy with innovation, showing leadership isn’t just about flashy moves but steady, reliable connection. Connect with Noel on LinkedIn and his book, Congrats, You’ve Been Promoted.  Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! 00:00 Intro and Noel's Background   02:00 Starting Out and Early Leadership Lessons   06:15 The Idea Behind Congrats You’ve Been Promoted   11:35 Core Values and Setting Leadership Terms   17:00 Handling Ethical Challenges and Uncomfortable Moments   19:30 The No Casual Moments Rule in Leadership   22:00 Value-Based Leadership at Scale   25:45 Lessons from Coaching and Leadership Models   27:00 A Brand Has Made Noel Smile and How to Connect   Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Aug 2025 06:30:00 -0000 full Nick Westergaard Noel Massie is the former Vice President of U.S. Operations at UPS and author of the new book Congrats, You’ve Been Promoted. Over a decades-long career, Noel rose from part-time college employee to leading 200,000 people with a focus on values-based leadership. Today, he mentors rising leaders and serves on the boards of organizations like the Annenberg Foundation and the Los Angeles Urban League. We talked about leadership at scale, navigating promotions, and building a career that makes an impact—this week on the On Brand podcast. Noel Massie began working for UPS part-time during college and rose through the ranks to become vice president for UPS’s US Delivery Operations. Before his retirement in 2019, he oversaw 200,000 employees who were led by 12,000 supervisors. In this role, Noel supported and guided the package delivery and logistic services in the United States. He continues to mentor young leaders and supervisors. Noel is currently a member of numerous boards: the Annenberg Foundation, which holds a $1.7 billion endowment and where Noel serves on their investment committee that guides the foundation’s investment strategy; the Los Angeles Urban Leagues Executive Committee, where Noel served as chairman for nine years; Chapter ONE US, an organization that seeks to enhance elementary school literacy; and the Asian American and Pacific Islander Legal Center. Noel has received over a dozen awards, including the Peter Drucker School of Management Leadership Award, the Whitney M. Young Award, the Admiral Samuel L. Gravely Award, the Civic Leadership Award of Los Angeles, and the Civic Leadership Award of Chicago for serving for five years on the Chicago Workforce Board. He currently mentors young leaders and private organizations on values-based leadership principles. He and his family reside in Oak Park, Illinois, with a secondary residence in Southern California. Congrats, You’ve Been Promoted. That’s the title of Noel’s new book—and a perfect reminder that getting promoted is just the beginning, not the finish line. Noel shared why so many new leaders struggle after their big break and how values-based leadership can help them not just survive, but thrive in their new roles. What brand has made Noel smile recently? Noel pointed to McDonald’s—admiring how the brand stays consistent and approachable while evolving with the times. For him, it’s a lesson in balancing legacy with innovation, showing leadership isn’t just about flashy moves but steady, reliable connection. Connect with Noel on LinkedIn and his book, Congrats, You’ve Been Promoted.  Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! 00:00 Intro and Noel's Background   02:00 Starting Out and Early Leadership Lessons   06:15 The Idea Behind Congrats You’ve Been Promoted   11:35 Core Values and Setting Leadership Terms   17:00 Handling Ethical Challenges and Uncomfortable Moments   19:30 The No Casual Moments Rule in Leadership   22:00 Value-Based Leadership at Scale   25:45 Lessons from Coaching and Leadership Models   27:00 A Brand Has Made Noel Smile and How to Connect   Learn more about your ad choices. Visit megaphone.fm/adchoices Noel Massie is the former Vice President of U.S. Operations at UPS and author of the new book Congrats, You’ve Been Promoted. Over a decades-long career, Noel rose from part-time college employee to leading 200,000 people with a focus on values-based leadership. Today, he mentors rising leaders and serves on the boards of organizations like the Annenberg Foundation and the Los Angeles Urban League. We talked about leadership at scale, navigating promotions, and building a career that makes an impact—this week on the On Brand podcast.


Noel Massie began working for UPS part-time during college and rose through the ranks to become vice president for UPS’s US Delivery Operations. Before his retirement in 2019, he oversaw 200,000 employees who were led by 12,000 supervisors. In this role, Noel supported and guided the package delivery and logistic services in the United States. He continues to mentor young leaders and supervisors. Noel is currently a member of numerous boards: the Annenberg Foundation, which holds a $1.7 billion endowment and where Noel serves on their investment committee that guides the foundation’s investment strategy; the Los Angeles Urban Leagues Executive Committee, where Noel served as chairman for nine years; Chapter ONE US, an organization that seeks to enhance elementary school literacy; and the Asian American and Pacific Islander Legal Center.

Noel has received over a dozen awards, including the Peter Drucker School of Management Leadership Award, the Whitney M. Young Award, the Admiral Samuel L. Gravely Award, the Civic Leadership Award of Los Angeles, and the Civic Leadership Award of Chicago for serving for five years on the Chicago Workforce Board. He currently mentors young leaders and private organizations on values-based leadership principles. He and his family reside in Oak Park, Illinois, with a secondary residence in Southern California.

Congrats, You’ve Been Promoted. That’s the title of Noel’s new book—and a perfect reminder that getting promoted is just the beginning, not the finish line. Noel shared why so many new leaders struggle after their big break and how values-based leadership can help them not just survive, but thrive in their new roles.

What brand has made Noel smile recently? Noel pointed to McDonald’s—admiring how the brand stays consistent and approachable while evolving with the times. For him, it’s a lesson in balancing legacy with innovation, showing leadership isn’t just about flashy moves but steady, reliable connection.

Connect with Noel on LinkedIn and his book, Congrats, You’ve Been Promoted. 

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!


00:00 Intro and Noel's Background  

02:00 Starting Out and Early Leadership Lessons  

06:15 The Idea Behind Congrats You’ve Been Promoted  

11:35 Core Values and Setting Leadership Terms  

17:00 Handling Ethical Challenges and Uncomfortable Moments  

19:30 The No Casual Moments Rule in Leadership  

22:00 Value-Based Leadership at Scale  

25:45 Lessons from Coaching and Leadership Models  

27:00 A Brand Has Made Noel Smile and How to Connect  

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1981 The Secret Agent of Smart, Fast Creative https://www.nickwestergaard.com/the-secret-agent-of-smart-fast-creative Dani Dufresne is the Founder and Executive Producer of The Auxiliary Co., a creative execution firm known for bringing bold ideas to life—efficiently and without the red tape of traditional agencies. Trusted by top brands, Dani’s built a reputation for flawless production and assembling world-class creative teams. We talked about all of this and more this week on the On Brand podcast. About Dani Dufresne Dani Dufresne is the badass secret agent behind some of the most jaw-dropping campaigns you’ve ever seen. As the brains and brawn behind The Auxiliary Co., she’s the one team's call when they need to pull off high-stakes creative execution—without the bloated budgets and red tape of traditional old model agencies. With an unmatched eye for innovative approaches, high-value design, and production execution, Dani doesn’t just manage a campaign’s work—she makes it legendary. Whether assembling an A-list creative team, running a massive production on a shoestring budget, or stepping in to save a campaign from disaster, she delivers flawlessly and unapologetically every time. Forget the outdated agency model. Dani’s way is smarter, leaner, and faster. She’s here to help brands ditch the bureaucracy, hire the right people, and actually get sh*t done. If you don’t know her name yet, that’s because she’s been too busy making everyone else look good. Industrial Color. Here's a link to the AI color tool Dani talked about. What brand has made Dani smile recently? Dani shared a recent brand collab that made her smile: the unexpected partnership between hand sanitizer brand Living Touch and Crocs. It’s quirky, a little ridiculous—and totally memorable. For Dani, it’s a perfect example of how brands can break through by ditching traditional influencer playbooks and instead teaming up with other brands in surprising, delightful ways. It may not make logical sense on paper, but it makes great content—and sometimes that’s exactly the point. Connect with Dani on LinkedIn and The Aux Co website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! 01:00 – Meet Dani Dufresne Intro to Dani and The Aux Co. — why she’s rethinking the traditional agency model. 03:30 – From Film School to Creative Producer How Dani’s Hollywood detour led to a career in advertising and production. 06:45 – What Agencies Get Wrong The communication gap between agencies, creatives, and production—and how Dani bridges it. 10:30 – The Rise of the Fractional Producer Why Dani started The Aux Co. and how her model differs from freelance. 14:10 – Scaling Smart: Building Flexible Creative Teams How she helps agencies and brands scale production without bloating their teams. 17:00 – Bringing Production in Early The case for embedding production thinking at the start of the creative process. 20:10 – Leading with EQ Managing personalities, egos, and teaching her team to anticipate problems before they happen. 23:40 – AI and the Future of Creative Work Why embracing AI isn’t optional—and how it’s changing creative ideation and production. 27:45 – A Brand That Made Dani Smile Why an unexpected Crocs x hand sanitizer collab stood out in a sea of sameness. 29:00 – Where to Find Dani Links, contact info. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Aug 2025 06:30:00 -0000 full Nick Westergaard Dani Dufresne is the Founder and Executive Producer of The Auxiliary Co., a creative execution firm known for bringing bold ideas to life—efficiently and without the red tape of traditional agencies. Trusted by top brands, Dani’s built a reputation for flawless production and assembling world-class creative teams. We talked about all of this and more this week on the On Brand podcast. About Dani Dufresne Dani Dufresne is the badass secret agent behind some of the most jaw-dropping campaigns you’ve ever seen. As the brains and brawn behind The Auxiliary Co., she’s the one team's call when they need to pull off high-stakes creative execution—without the bloated budgets and red tape of traditional old model agencies. With an unmatched eye for innovative approaches, high-value design, and production execution, Dani doesn’t just manage a campaign’s work—she makes it legendary. Whether assembling an A-list creative team, running a massive production on a shoestring budget, or stepping in to save a campaign from disaster, she delivers flawlessly and unapologetically every time. Forget the outdated agency model. Dani’s way is smarter, leaner, and faster. She’s here to help brands ditch the bureaucracy, hire the right people, and actually get sh*t done. If you don’t know her name yet, that’s because she’s been too busy making everyone else look good. Industrial Color. Here's a link to the AI color tool Dani talked about. What brand has made Dani smile recently? Dani shared a recent brand collab that made her smile: the unexpected partnership between hand sanitizer brand Living Touch and Crocs. It’s quirky, a little ridiculous—and totally memorable. For Dani, it’s a perfect example of how brands can break through by ditching traditional influencer playbooks and instead teaming up with other brands in surprising, delightful ways. It may not make logical sense on paper, but it makes great content—and sometimes that’s exactly the point. Connect with Dani on LinkedIn and The Aux Co website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! 01:00 – Meet Dani Dufresne Intro to Dani and The Aux Co. — why she’s rethinking the traditional agency model. 03:30 – From Film School to Creative Producer How Dani’s Hollywood detour led to a career in advertising and production. 06:45 – What Agencies Get Wrong The communication gap between agencies, creatives, and production—and how Dani bridges it. 10:30 – The Rise of the Fractional Producer Why Dani started The Aux Co. and how her model differs from freelance. 14:10 – Scaling Smart: Building Flexible Creative Teams How she helps agencies and brands scale production without bloating their teams. 17:00 – Bringing Production in Early The case for embedding production thinking at the start of the creative process. 20:10 – Leading with EQ Managing personalities, egos, and teaching her team to anticipate problems before they happen. 23:40 – AI and the Future of Creative Work Why embracing AI isn’t optional—and how it’s changing creative ideation and production. 27:45 – A Brand That Made Dani Smile Why an unexpected Crocs x hand sanitizer collab stood out in a sea of sameness. 29:00 – Where to Find Dani Links, contact info. Learn more about your ad choices. Visit megaphone.fm/adchoices Dani Dufresne is the Founder and Executive Producer of The Auxiliary Co., a creative execution firm known for bringing bold ideas to life—efficiently and without the red tape of traditional agencies. Trusted by top brands, Dani’s built a reputation for flawless production and assembling world-class creative teams. We talked about all of this and more this week on the On Brand podcast.


About Dani Dufresne

Dani Dufresne is the badass secret agent behind some of the most jaw-dropping campaigns you’ve ever seen. As the brains and brawn behind The Auxiliary Co., she’s the one team's call when they need to pull off high-stakes creative execution—without the bloated budgets and red tape of traditional old model agencies.

With an unmatched eye for innovative approaches, high-value design, and production execution, Dani doesn’t just manage a campaign’s work—she makes it legendary. Whether assembling an A-list creative team, running a massive production on a shoestring budget, or stepping in to save a campaign from disaster, she delivers flawlessly and unapologetically every time.

Forget the outdated agency model. Dani’s way is smarter, leaner, and faster. She’s here to help brands ditch the bureaucracy, hire the right people, and actually get sh*t done. If you don’t know her name yet, that’s because she’s been too busy making everyone else look good.

Industrial Color. Here's a link to the AI color tool Dani talked about.

What brand has made Dani smile recently? Dani shared a recent brand collab that made her smile: the unexpected partnership between hand sanitizer brand Living Touch and Crocs. It’s quirky, a little ridiculous—and totally memorable. For Dani, it’s a perfect example of how brands can break through by ditching traditional influencer playbooks and instead teaming up with other brands in surprising, delightful ways. It may not make logical sense on paper, but it makes great content—and sometimes that’s exactly the point.

Connect with Dani on LinkedIn and The Aux Co website.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!


01:00 – Meet Dani Dufresne

Intro to Dani and The Aux Co. — why she’s rethinking the traditional agency model.


03:30 – From Film School to Creative Producer

How Dani’s Hollywood detour led to a career in advertising and production.


06:45 – What Agencies Get Wrong

The communication gap between agencies, creatives, and production—and how Dani bridges it.


10:30 – The Rise of the Fractional Producer

Why Dani started The Aux Co. and how her model differs from freelance.


14:10 – Scaling Smart: Building Flexible Creative Teams

How she helps agencies and brands scale production without bloating their teams.


17:00 – Bringing Production in Early

The case for embedding production thinking at the start of the creative process.


20:10 – Leading with EQ

Managing personalities, egos, and teaching her team to anticipate problems before they happen.


23:40 – AI and the Future of Creative Work

Why embracing AI isn’t optional—and how it’s changing creative ideation and production.


27:45 – A Brand That Made Dani Smile

Why an unexpected Crocs x hand sanitizer collab stood out in a sea of sameness.


29:00 – Where to Find Dani

Links, contact info.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1744 The Creative Power of Bad Ideas https://www.nickwestergaard.com/the-creative-power-of-bad-ideas Jason Keath is a creativity keynote speaker, digital strategist, and co-founder of Social Fresh — a long-running marketing conference and agency trusted by brands like HubSpot and Anheuser-Busch. A pioneer in paid social, Jason launched some of the first Facebook ads back in 2004. He’s also the author of The Case for More Bad Ideas, where he makes a compelling case for embracing messy thinking to spark better ideas. We discussed all of this and more this week on the On Brand podcast. About Jason Keath Jason Keath was one of the first people in the world to run ads on Facebook in 2004. He’s a digital strategy expert and the co-founder of Social Fresh, a digital agency and long-running marketing conference, founded in 2008. Today, Jason leads the agency side of Social Fresh, specializing in research, strategy, and paid media. He’s also a sought-after keynote speaker on creativity and the author of The Case for More Bad Ideas, a book that champions a counterintuitive but practical process for unlocking better thinking through messier ideas. He’s a 20+ year marketing strategist trusted by companies like HubSpot, Credit Karma, Anheuser-Busch, and Robinhood to help them command attention from the right audience. Jason has hosted thousands of marketers at Social Fresh events, built one of the longest-running communities in digital marketing, and believes the best ideas often start out looking like the worst ones. Want more Jason Keath? Listen to his first interview on the On Brand podcast back in 2016! During the show, Jason mentioned Mastercard’s innovations in sonic branding. Here’s my interview with Mastercard CMO Raja Rajamannar. What brand has made Jason smile recently? Jason shared examples from YETI, a brand he first fell in love with because of their exceptional product. But now, Jason thinks the brand’s marketing has caught up and is just as exceptional as the product itself. Connect with Jason on LinkedIn and subscribe to his newsletter (with new AI tools) at MoreBadIdeas.com. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Jul 2025 06:30:00 -0000 full Nick Westergaard Jason Keath is a creativity keynote speaker, digital strategist, and co-founder of Social Fresh — a long-running marketing conference and agency trusted by brands like HubSpot and Anheuser-Busch. A pioneer in paid social, Jason launched some of the first Facebook ads back in 2004. He’s also the author of The Case for More Bad Ideas, where he makes a compelling case for embracing messy thinking to spark better ideas. We discussed all of this and more this week on the On Brand podcast. About Jason Keath Jason Keath was one of the first people in the world to run ads on Facebook in 2004. He’s a digital strategy expert and the co-founder of Social Fresh, a digital agency and long-running marketing conference, founded in 2008. Today, Jason leads the agency side of Social Fresh, specializing in research, strategy, and paid media. He’s also a sought-after keynote speaker on creativity and the author of The Case for More Bad Ideas, a book that champions a counterintuitive but practical process for unlocking better thinking through messier ideas. He’s a 20+ year marketing strategist trusted by companies like HubSpot, Credit Karma, Anheuser-Busch, and Robinhood to help them command attention from the right audience. Jason has hosted thousands of marketers at Social Fresh events, built one of the longest-running communities in digital marketing, and believes the best ideas often start out looking like the worst ones. Want more Jason Keath? Listen to his first interview on the On Brand podcast back in 2016! During the show, Jason mentioned Mastercard’s innovations in sonic branding. Here’s my interview with Mastercard CMO Raja Rajamannar. What brand has made Jason smile recently? Jason shared examples from YETI, a brand he first fell in love with because of their exceptional product. But now, Jason thinks the brand’s marketing has caught up and is just as exceptional as the product itself. Connect with Jason on LinkedIn and subscribe to his newsletter (with new AI tools) at MoreBadIdeas.com. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jason Keath is a creativity keynote speaker, digital strategist, and co-founder of Social Fresh — a long-running marketing conference and agency trusted by brands like HubSpot and Anheuser-Busch. A pioneer in paid social, Jason launched some of the first Facebook ads back in 2004. He’s also the author of The Case for More Bad Ideas, where he makes a compelling case for embracing messy thinking to spark better ideas. We discussed all of this and more this week on the On Brand podcast.


About Jason Keath

Jason Keath was one of the first people in the world to run ads on Facebook in 2004. He’s a digital strategy expert and the co-founder of Social Fresh, a digital agency and long-running marketing conference, founded in 2008.

Today, Jason leads the agency side of Social Fresh, specializing in research, strategy, and paid media. He’s also a sought-after keynote speaker on creativity and the author of The Case for More Bad Ideas, a book that champions a counterintuitive but practical process for unlocking better thinking through messier ideas.

He’s a 20+ year marketing strategist trusted by companies like HubSpot, Credit Karma, Anheuser-Busch, and Robinhood to help them command attention from the right audience. Jason has hosted thousands of marketers at Social Fresh events, built one of the longest-running communities in digital marketing, and believes the best ideas often start out looking like the worst ones.

Want more Jason Keath? Listen to his first interview on the On Brand podcast back in 2016!

During the show, Jason mentioned Mastercard’s innovations in sonic branding. Here’s my interview with Mastercard CMO Raja Rajamannar.

What brand has made Jason smile recently? Jason shared examples from YETI, a brand he first fell in love with because of their exceptional product. But now, Jason thinks the brand’s marketing has caught up and is just as exceptional as the product itself.

Connect with Jason on LinkedIn and subscribe to his newsletter (with new AI tools) at MoreBadIdeas.com.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1864 A History of Branding: Lessons for Today https://www.nickwestergaard.com/a-history-of-branding-lessons-for-today Richard Shear is Founding Partner and Chief Creative Officer of Invōk Brands and a founding faculty member of SVA’s Master’s in Branding program. With a five-decade design career and a passion for visual history, he explores how global consumer culture shapes today’s brands in his new book A History of Brands. This week on On Brand, he joins me to discuss the evolution of retail, the enduring impact of packaging, and why the future of branding begins with the past. About Richard Shear Richard is a founding faculty member of the Master's in Branding program at New York’s School of Visual Arts and a Founding Partner and Chief Creative Officer of Invōk Brands. His 50-year design career has been influenced by a fascination with visual history, driven by a curiosity for the culture of consumer brands, and guided by rich experience in brand identity and package design. Richard’s SVA course focuses on the origins, evolution, and current status of retail brands, building awareness of the rich legacy and growth of global consumer culture and its intrinsic connection to the evolution of visual history. What brand has made Richard smile recently? “That’s easy,” Richard shared. “Barbie.” Specifically, Richard points to their newly released Barbie with Type 1 Diabetes. Connect with Richard on LinkedIn as well as the Invōk Brands and Branding at SVA websites. And check out Richard’s new book A History of Brands wherever you like to shop. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Jul 2025 06:30:00 -0000 full Nick Westergaard Richard Shear is Founding Partner and Chief Creative Officer of Invōk Brands and a founding faculty member of SVA’s Master’s in Branding program. With a five-decade design career and a passion for visual history, he explores how global consumer culture shapes today’s brands in his new book A History of Brands. This week on On Brand, he joins me to discuss the evolution of retail, the enduring impact of packaging, and why the future of branding begins with the past. About Richard Shear Richard is a founding faculty member of the Master's in Branding program at New York’s School of Visual Arts and a Founding Partner and Chief Creative Officer of Invōk Brands. His 50-year design career has been influenced by a fascination with visual history, driven by a curiosity for the culture of consumer brands, and guided by rich experience in brand identity and package design. Richard’s SVA course focuses on the origins, evolution, and current status of retail brands, building awareness of the rich legacy and growth of global consumer culture and its intrinsic connection to the evolution of visual history. What brand has made Richard smile recently? “That’s easy,” Richard shared. “Barbie.” Specifically, Richard points to their newly released Barbie with Type 1 Diabetes. Connect with Richard on LinkedIn as well as the Invōk Brands and Branding at SVA websites. And check out Richard’s new book A History of Brands wherever you like to shop. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Richard Shear is Founding Partner and Chief Creative Officer of Invōk Brands and a founding faculty member of SVA’s Master’s in Branding program. With a five-decade design career and a passion for visual history, he explores how global consumer culture shapes today’s brands in his new book A History of Brands. This week on On Brand, he joins me to discuss the evolution of retail, the enduring impact of packaging, and why the future of branding begins with the past.


About Richard Shear

Richard is a founding faculty member of the Master's in Branding program at New York’s School of Visual Arts and a Founding Partner and Chief Creative Officer of Invōk Brands. His 50-year design career has been influenced by a fascination with visual history, driven by a curiosity for the culture of consumer brands, and guided by rich experience in brand identity and package design.

Richard’s SVA course focuses on the origins, evolution, and current status of retail brands, building awareness of the rich legacy and growth of global consumer culture and its intrinsic connection to the evolution of visual history.

What brand has made Richard smile recently? “That’s easy,” Richard shared. “Barbie.” Specifically, Richard points to their newly released Barbie with Type 1 Diabetes.

Connect with Richard on LinkedIn as well as the Invōk Brands and Branding at SVA websites. And check out Richard’s new book A History of Brands wherever you like to shop.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1701 How MOO Blends E-Commerce and Emotion https://nickwestergaard.com/how-moo-blends-e-commerce-and-emotion Corin Mills is the Brand Marketing & E-Commerce Director at MOO, where he leads data-driven strategies that connect standout design with authentic brand experiences. With global experience at Google, Tesco, Currys, and more, Corin brings a sharp, cross-industry perspective to brand transformation. This week on the On Brand podcast, he joins me to talk about balancing data and emotion, leading meaningful change, and what it takes to thrive in today’s fast-moving e-commerce space. About Corin Mills Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven marketing strategies that revitalize brand experiences and foster meaningful organizational change. With over 15 years of extensive brand management experience driving business transformation across multiple sectors and international markets, his passion for impactful branding drives MOO’s success in bridging the gap between quality design and human connection. As former Head of Brand and Comms at Currys, his transformative approach centers on genuine collaboration and inclusive leadership at all levels of business. With previous success at major brands including EE, Tesco, Currys, Google, Orange, and AXA, Corin brings a unique cross-industry perspective to discussions about e-commerce strategy and optimization. What brand has made Corin smile recently? Corin pointed us to the recent GoDaddy campaign with Walton Goggins (and his goggles). Connect with Corin on LinkedIn and the MOO website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Jul 2025 06:30:00 -0000 full Nick Westergaard Corin Mills is the Brand Marketing & E-Commerce Director at MOO, where he leads data-driven strategies that connect standout design with authentic brand experiences. With global experience at Google, Tesco, Currys, and more, Corin brings a sharp, cross-industry perspective to brand transformation. This week on the On Brand podcast, he joins me to talk about balancing data and emotion, leading meaningful change, and what it takes to thrive in today’s fast-moving e-commerce space. About Corin Mills Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven marketing strategies that revitalize brand experiences and foster meaningful organizational change. With over 15 years of extensive brand management experience driving business transformation across multiple sectors and international markets, his passion for impactful branding drives MOO’s success in bridging the gap between quality design and human connection. As former Head of Brand and Comms at Currys, his transformative approach centers on genuine collaboration and inclusive leadership at all levels of business. With previous success at major brands including EE, Tesco, Currys, Google, Orange, and AXA, Corin brings a unique cross-industry perspective to discussions about e-commerce strategy and optimization. What brand has made Corin smile recently? Corin pointed us to the recent GoDaddy campaign with Walton Goggins (and his goggles). Connect with Corin on LinkedIn and the MOO website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Corin Mills is the Brand Marketing & E-Commerce Director at MOO, where he leads data-driven strategies that connect standout design with authentic brand experiences. With global experience at Google, Tesco, Currys, and more, Corin brings a sharp, cross-industry perspective to brand transformation. This week on the On Brand podcast, he joins me to talk about balancing data and emotion, leading meaningful change, and what it takes to thrive in today’s fast-moving e-commerce space.


About Corin Mills

Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven marketing strategies that revitalize brand experiences and foster meaningful organizational change. With over 15 years of extensive brand management experience driving business transformation across multiple sectors and international markets, his passion for impactful branding drives MOO’s success in bridging the gap between quality design and human connection. As former Head of Brand and Comms at Currys, his transformative approach centers on genuine collaboration and inclusive leadership at all levels of business. With previous success at major brands including EE, Tesco, Currys, Google, Orange, and AXA, Corin brings a unique cross-industry perspective to discussions about e-commerce strategy and optimization.

What brand has made Corin smile recently? Corin pointed us to the recent GoDaddy campaign with Walton Goggins (and his goggles).

Connect with Corin on LinkedIn and the MOO website.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1637 Why Smart Brands Still Make Bad Decisions https://www.nickwestergaard.com/why-smart-brands-still-make-bad-decisions Ryan Hamilton is an associate professor of marketing at Emory University and co-author of The Growth Dilemma. As co-host of The Intuitive Customer podcast, he brings behavioral science to life through real-world brand strategy. This week on On Brand, Ryan joins me to explore why customer decisions aren’t as rational as we think, how brands can grow without losing their soul, and what he’s learned working with companies like Walmart and Visa. About Ryan Hamilton Ryan Hamilton is an associate professor of marketing at Emory University's Goizueta Business School. He has consulted on branding with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others, and has been a keynote speaker. He cohosts a podcast, called The Intuitive Customer, which applies the insights of behavioral science to customer experience. He has produced lecture series on both marketing and human decision making for The Great Courses. He's also the co-author of the book, The Growth Dilemma. What brand has made Ryan smile recently? Ryan shared a smile he got via a birthday gift from his wife. The gift? A planer from Bridge City Tools. “I love a  brand that can take something workaday and turn it into a thing of beauty.” Connect with Ryan on LinkedIn and his Emory University faculty page. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Jul 2025 06:30:00 -0000 full Nick Westergaard Ryan Hamilton is an associate professor of marketing at Emory University and co-author of The Growth Dilemma. As co-host of The Intuitive Customer podcast, he brings behavioral science to life through real-world brand strategy. This week on On Brand, Ryan joins me to explore why customer decisions aren’t as rational as we think, how brands can grow without losing their soul, and what he’s learned working with companies like Walmart and Visa. About Ryan Hamilton Ryan Hamilton is an associate professor of marketing at Emory University's Goizueta Business School. He has consulted on branding with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others, and has been a keynote speaker. He cohosts a podcast, called The Intuitive Customer, which applies the insights of behavioral science to customer experience. He has produced lecture series on both marketing and human decision making for The Great Courses. He's also the co-author of the book, The Growth Dilemma. What brand has made Ryan smile recently? Ryan shared a smile he got via a birthday gift from his wife. The gift? A planer from Bridge City Tools. “I love a  brand that can take something workaday and turn it into a thing of beauty.” Connect with Ryan on LinkedIn and his Emory University faculty page. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ryan Hamilton is an associate professor of marketing at Emory University and co-author of The Growth Dilemma. As co-host of The Intuitive Customer podcast, he brings behavioral science to life through real-world brand strategy. This week on On Brand, Ryan joins me to explore why customer decisions aren’t as rational as we think, how brands can grow without losing their soul, and what he’s learned working with companies like Walmart and Visa.


About Ryan Hamilton

Ryan Hamilton is an associate professor of marketing at Emory University's Goizueta Business School. He has consulted on branding with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others, and has been a keynote speaker. He cohosts a podcast, called The Intuitive Customer, which applies the insights of behavioral science to customer experience. He has produced lecture series on both marketing and human decision making for The Great Courses. He's also the co-author of the book, The Growth Dilemma.

What brand has made Ryan smile recently? Ryan shared a smile he got via a birthday gift from his wife. The gift? A planer from Bridge City Tools. “I love a  brand that can take something workaday and turn it into a thing of beauty.”

Connect with Ryan on LinkedIn and his Emory University faculty page.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1721 Brand Wisdom from the Guy Who Wrote the Book https://www.nickwestergaard.com/brand-wisdom-from-the-guy-who-wrote-the-book David Aaker is Vice Chairman of Prophet and Professor Emeritus at the Berkeley Haas School of Business. Often called the “Father of Modern Branding,” David has authored 18 books and over 120 articles, shaping how marketers understand everything from brand equity to purpose-driven strategy. This week on On Brand, David returned to the show to discuss the updated edition of Aaker on Branding, what’s changed (and what hasn’t) in the world of brand strategy, and why purpose, storytelling, and owning a subcategory are more critical than ever. David Aaker is the Vice Chairman of Prophet and Professor Emeritus at the BerkeleyHaas School of Business. He is the winner of five career awards, including the NYAMA Marketing Hall of Fame. He has published over 120 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages. They include Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories, and The Future of Purpose-Driven Branding. Called the Father of Modern Branding by Phil Kotler, he was named one of the top five most important marketing/business gurus in 2007 and won awards for the best article in the California Management Review and the Journal of Marketing (twice). His work has received 160,000 citations. What brand has made David smile recently? David shared a smile from his company Prophet's new campaign for UBS, "Banking is our craft." Connect with David on LinkedIn, where he publishes regularly, and check out the revised edition of Aaker on Branding. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Jun 2025 06:30:00 -0000 full Nick Westergaard David Aaker is Vice Chairman of Prophet and Professor Emeritus at the Berkeley Haas School of Business. Often called the “Father of Modern Branding,” David has authored 18 books and over 120 articles, shaping how marketers understand everything from brand equity to purpose-driven strategy. This week on On Brand, David returned to the show to discuss the updated edition of Aaker on Branding, what’s changed (and what hasn’t) in the world of brand strategy, and why purpose, storytelling, and owning a subcategory are more critical than ever. David Aaker is the Vice Chairman of Prophet and Professor Emeritus at the BerkeleyHaas School of Business. He is the winner of five career awards, including the NYAMA Marketing Hall of Fame. He has published over 120 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages. They include Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories, and The Future of Purpose-Driven Branding. Called the Father of Modern Branding by Phil Kotler, he was named one of the top five most important marketing/business gurus in 2007 and won awards for the best article in the California Management Review and the Journal of Marketing (twice). His work has received 160,000 citations. What brand has made David smile recently? David shared a smile from his company Prophet's new campaign for UBS, "Banking is our craft." Connect with David on LinkedIn, where he publishes regularly, and check out the revised edition of Aaker on Branding. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices David Aaker is Vice Chairman of Prophet and Professor Emeritus at the Berkeley Haas School of Business. Often called the “Father of Modern Branding,” David has authored 18 books and over 120 articles, shaping how marketers understand everything from brand equity to purpose-driven strategy. This week on On Brand, David returned to the show to discuss the updated edition of Aaker on Branding, what’s changed (and what hasn’t) in the world of brand strategy, and why purpose, storytelling, and owning a subcategory are more critical than ever.


David Aaker is the Vice Chairman of Prophet and Professor Emeritus at the BerkeleyHaas School of Business. He is the winner of five career awards, including the NYAMA Marketing Hall of Fame. He has published over 120 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages. They include Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories, and The Future of Purpose-Driven Branding. Called the Father of Modern Branding by Phil Kotler, he was named one of the top five most important marketing/business gurus in 2007 and won awards for the best article in the California Management Review and the Journal of Marketing (twice). His work has received 160,000 citations.

What brand has made David smile recently? David shared a smile from his company Prophet's new campaign for UBS, "Banking is our craft."

Connect with David on LinkedIn, where he publishes regularly, and check out the revised edition of Aaker on Branding.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2096 Why Story and Authenticity Win on LinkedIn https://www.nickwestergaard.com/why-story-and-authenticity-win-on-linkedin How do you stand out on LinkedIn and build a personal brand that truly works? Regina Dowdell, Content Solutions Consultant at LinkedIn, shares her insights on personal branding, thought leadership, and creating content that drives business impact—drawing on 15+ years of experience across nonprofits, tech, and startups. What You’ll Learn in This Episode How to craft a digital-first, creative content strategy Practical tips for building thought leadership on LinkedIn The mindset and habits that make brands and individuals stand out Lessons from Regina’s experience across industries—from startups to large organizations How to balance professional ambition with personal life (yes, even as a “Super Mom”) Episode Chapters 00:00 Intro and Regina’s Background 02:15 Building a Personal Brand That Matters 06:30 Leveraging LinkedIn for Thought Leadership 11:00 The Entrepreneurial Mindset in Content Strategy 15:45 Balancing Work, Life, and Travel as a Marketing Pro 18:30 A Brand That’s Made Regina Smile and How to Connect About Regina Dowdell Regina is a digital-minded, marketing creative with an entrepreneurial spirit focused on helping individuals and companies change the world. Through effective communication, thought leadership, and a strong digital presence, Regina has supported forward-thinking organizations across all industries, from non-profits to technology to start-ups, in spreading their messages and scaling for over 15 years. As a Content Solutions Consultant at LinkedIn, Regina helps organizations craft impactful content strategies that are creative, effective, and help them reach their business objectives. An avid traveler and self-proclaimed Super Mom, Regina is based in New York City. What Brand Has Made Regina Smile Recently? Regina highlighted Pinkest Luv, a platform founded by Shari Bryant to empower women—showing how mission-driven brands can connect deeply with audiences. Resources & Links Your Brain on ChatGPT ... Here’s the study Regina mentioned during the show, along with a helpful post summarizing it. What brand has made Regina smile recently? Regina pointed us to the brand Pinkest Luv, a platform founded by Shari Bryant to empower women. Connect with Regina on (wait for it) LinkedIn! Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Jun 2025 06:30:00 -0000 full Nick Westergaard How do you stand out on LinkedIn and build a personal brand that truly works? Regina Dowdell, Content Solutions Consultant at LinkedIn, shares her insights on personal branding, thought leadership, and creating content that drives business impact—drawing on 15+ years of experience across nonprofits, tech, and startups. What You’ll Learn in This Episode How to craft a digital-first, creative content strategy Practical tips for building thought leadership on LinkedIn The mindset and habits that make brands and individuals stand out Lessons from Regina’s experience across industries—from startups to large organizations How to balance professional ambition with personal life (yes, even as a “Super Mom”) Episode Chapters 00:00 Intro and Regina’s Background 02:15 Building a Personal Brand That Matters 06:30 Leveraging LinkedIn for Thought Leadership 11:00 The Entrepreneurial Mindset in Content Strategy 15:45 Balancing Work, Life, and Travel as a Marketing Pro 18:30 A Brand That’s Made Regina Smile and How to Connect About Regina Dowdell Regina is a digital-minded, marketing creative with an entrepreneurial spirit focused on helping individuals and companies change the world. Through effective communication, thought leadership, and a strong digital presence, Regina has supported forward-thinking organizations across all industries, from non-profits to technology to start-ups, in spreading their messages and scaling for over 15 years. As a Content Solutions Consultant at LinkedIn, Regina helps organizations craft impactful content strategies that are creative, effective, and help them reach their business objectives. An avid traveler and self-proclaimed Super Mom, Regina is based in New York City. What Brand Has Made Regina Smile Recently? Regina highlighted Pinkest Luv, a platform founded by Shari Bryant to empower women—showing how mission-driven brands can connect deeply with audiences. Resources & Links Your Brain on ChatGPT ... Here’s the study Regina mentioned during the show, along with a helpful post summarizing it. What brand has made Regina smile recently? Regina pointed us to the brand Pinkest Luv, a platform founded by Shari Bryant to empower women. Connect with Regina on (wait for it) LinkedIn! Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices How do you stand out on LinkedIn and build a personal brand that truly works? Regina Dowdell, Content Solutions Consultant at LinkedIn, shares her insights on personal branding, thought leadership, and creating content that drives business impact—drawing on 15+ years of experience across nonprofits, tech, and startups.


What You’ll Learn in This Episode

  • How to craft a digital-first, creative content strategy
  • Practical tips for building thought leadership on LinkedIn
  • The mindset and habits that make brands and individuals stand out
  • Lessons from Regina’s experience across industries—from startups to large organizations
  • How to balance professional ambition with personal life (yes, even as a “Super Mom”)

Episode Chapters

00:00 Intro and Regina’s Background

02:15 Building a Personal Brand That Matters

06:30 Leveraging LinkedIn for Thought Leadership

11:00 The Entrepreneurial Mindset in Content Strategy

15:45 Balancing Work, Life, and Travel as a Marketing Pro

18:30 A Brand That’s Made Regina Smile and How to Connect


About Regina Dowdell

Regina is a digital-minded, marketing creative with an entrepreneurial spirit focused on helping individuals and companies change the world. Through effective communication, thought leadership, and a strong digital presence, Regina has supported forward-thinking organizations across all industries, from non-profits to technology to start-ups, in spreading their messages and scaling for over 15 years. As a Content Solutions Consultant at LinkedIn, Regina helps organizations craft impactful content strategies that are creative, effective, and help them reach their business objectives.

An avid traveler and self-proclaimed Super Mom, Regina is based in New York City.


What Brand Has Made Regina Smile Recently?

Regina highlighted Pinkest Luv, a platform founded by Shari Bryant to empower women—showing how mission-driven brands can connect deeply with audiences.


Resources & Links

  • Your Brain on ChatGPT ... Here’s the study Regina mentioned during the show, along with a helpful post summarizing it.
  • What brand has made Regina smile recently? Regina pointed us to the brand Pinkest Luv, a platform founded by Shari Bryant to empower women.
  • Connect with Regina on (wait for it) LinkedIn!

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2118 The Taboo Topics of Women Leaders https://www.nickwestergaard.com/the-taboo-topics-of-women-leaders Nicole Johnston is a former global marketing leader turned transformational coach, with a career spanning Procter & Gamble, Hershey, and Newell Brands. Today, she helps women overcome career challenges as founder of innatePOWER™ and author of Taboo Topics: Things Women Should Talk About, But Don’t. This week on On Brand, Nicole joined me to talk leadership, authenticity, and the power of brave conversations. About Nicole Johnston Nicole is a passionate Executive and Leadership Coach. She previously held senior Sales & Marketing roles at Procter & Gamble, Hershey Foods, and Kimberly-Clark, leading billion-dollar businesses to success. Nicole excels in capturing whitespace opportunities. Her true joy lies in providing positive support to her teams, leading with kindness, inspiring others, and making a transformative impact. Driven to make a difference, Nicole transitioned from corporate to coaching, founding innatePOWER™ to support women in overcoming obstacles and achieving their potential. innatePOWER™ is built on compassionate leadership and a genuine desire to make the world a better place, one person at a time. Nicole is a certified Executive, Leadership, and Organizational Development coach from the ICF-accredited Symbiosis Coaching. What brand has made Nicole smile recently? As a dedicated Hawkeye and Caitlin Clark fan, Nicole smiled as the Indiana Fever launched the Fever Network. Connect with Nicole on LinkedIn and check out the Innate Power Coaching website and her book, Taboo Topics. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Jun 2025 06:30:00 -0000 full Nick Westergaard Nicole Johnston is a former global marketing leader turned transformational coach, with a career spanning Procter & Gamble, Hershey, and Newell Brands. Today, she helps women overcome career challenges as founder of innatePOWER™ and author of Taboo Topics: Things Women Should Talk About, But Don’t. This week on On Brand, Nicole joined me to talk leadership, authenticity, and the power of brave conversations. About Nicole Johnston Nicole is a passionate Executive and Leadership Coach. She previously held senior Sales & Marketing roles at Procter & Gamble, Hershey Foods, and Kimberly-Clark, leading billion-dollar businesses to success. Nicole excels in capturing whitespace opportunities. Her true joy lies in providing positive support to her teams, leading with kindness, inspiring others, and making a transformative impact. Driven to make a difference, Nicole transitioned from corporate to coaching, founding innatePOWER™ to support women in overcoming obstacles and achieving their potential. innatePOWER™ is built on compassionate leadership and a genuine desire to make the world a better place, one person at a time. Nicole is a certified Executive, Leadership, and Organizational Development coach from the ICF-accredited Symbiosis Coaching. What brand has made Nicole smile recently? As a dedicated Hawkeye and Caitlin Clark fan, Nicole smiled as the Indiana Fever launched the Fever Network. Connect with Nicole on LinkedIn and check out the Innate Power Coaching website and her book, Taboo Topics. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Nicole Johnston is a former global marketing leader turned transformational coach, with a career spanning Procter & Gamble, Hershey, and Newell Brands. Today, she helps women overcome career challenges as founder of innatePOWER™ and author of Taboo Topics: Things Women Should Talk About, But Don’t. This week on On Brand, Nicole joined me to talk leadership, authenticity, and the power of brave conversations.


About Nicole Johnston

Nicole is a passionate Executive and Leadership Coach. She previously held senior Sales & Marketing roles at Procter & Gamble, Hershey Foods, and Kimberly-Clark, leading billion-dollar businesses to success. Nicole excels in capturing whitespace opportunities. Her true joy lies in providing positive support to her teams, leading with kindness, inspiring others, and making a transformative impact.

Driven to make a difference, Nicole transitioned from corporate to coaching, founding innatePOWER™ to support women in overcoming obstacles and achieving their potential. innatePOWER™ is built on compassionate leadership and a genuine desire to make the world a better place, one person at a time.

Nicole is a certified Executive, Leadership, and Organizational Development coach from the ICF-accredited Symbiosis Coaching.

What brand has made Nicole smile recently? As a dedicated Hawkeye and Caitlin Clark fan, Nicole smiled as the Indiana Fever launched the Fever Network.

Connect with Nicole on LinkedIn and check out the Innate Power Coaching website and her book, Taboo Topics.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1643 Rethinking Research for a Noisy World https://www.nickwestergaard.com/rethinking-research-for-a-noisy-world Heather O’Shea is Chief Research Officer at Alter Agents, where she helps brands like Netflix, Walmart, and Spotify solve tough business challenges through smart research. With nearly 20 years of experience across agencies, platforms, and publishers, she’s a leader in advertising insights and analytics. This week on On Brand, Heather joined me to talk curiosity, empathy, and what today’s smartest brands are getting right. More About Heather Heather O’Shea is a passionate insights leader with over 18 years of experience, including a focus on advertising research, digital analytics, and media landscape. She has held leadership positions at media agencies, publishers, tech platforms, and research companies. She is currently the Chief Research Officer of boutique market research consultancy Alter Agents, where she oversees the research functions within the company, partnering with brands such as Netflix, Walmart, Gatorade, and Spotify to address tough business challenges. She received her M.B.A. in marketing from Baruch College at the City University of New York. She has served as a mentor for Women in Research (WIRe) and has served on the board of the Advertising Research Foundation’s Women in Analytics program. What brand has made Heather smile recently? She shared a series of text-based smiles she got from a recent trip to Costco that her husband and son took. Connect with Heather on LinkedIn and learn more on the Alter Agents website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Jun 2025 06:30:00 -0000 full Nick Westergaard Heather O’Shea is Chief Research Officer at Alter Agents, where she helps brands like Netflix, Walmart, and Spotify solve tough business challenges through smart research. With nearly 20 years of experience across agencies, platforms, and publishers, she’s a leader in advertising insights and analytics. This week on On Brand, Heather joined me to talk curiosity, empathy, and what today’s smartest brands are getting right. More About Heather Heather O’Shea is a passionate insights leader with over 18 years of experience, including a focus on advertising research, digital analytics, and media landscape. She has held leadership positions at media agencies, publishers, tech platforms, and research companies. She is currently the Chief Research Officer of boutique market research consultancy Alter Agents, where she oversees the research functions within the company, partnering with brands such as Netflix, Walmart, Gatorade, and Spotify to address tough business challenges. She received her M.B.A. in marketing from Baruch College at the City University of New York. She has served as a mentor for Women in Research (WIRe) and has served on the board of the Advertising Research Foundation’s Women in Analytics program. What brand has made Heather smile recently? She shared a series of text-based smiles she got from a recent trip to Costco that her husband and son took. Connect with Heather on LinkedIn and learn more on the Alter Agents website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Heather O’Shea is Chief Research Officer at Alter Agents, where she helps brands like Netflix, Walmart, and Spotify solve tough business challenges through smart research. With nearly 20 years of experience across agencies, platforms, and publishers, she’s a leader in advertising insights and analytics. This week on On Brand, Heather joined me to talk curiosity, empathy, and what today’s smartest brands are getting right.


More About Heather

Heather O’Shea is a passionate insights leader with over 18 years of experience, including a focus on advertising research, digital analytics, and media landscape. She has held leadership positions at media agencies, publishers, tech platforms, and research companies. She is currently the Chief Research Officer of boutique market research consultancy Alter Agents, where she oversees the research functions within the company, partnering with brands such as Netflix, Walmart, Gatorade, and Spotify to address tough business challenges. She received her M.B.A. in marketing from Baruch College at the City University of New York. She has served as a mentor for Women in Research (WIRe) and has served on the board of the Advertising Research Foundation’s Women in Analytics program.

What brand has made Heather smile recently? She shared a series of text-based smiles she got from a recent trip to Costco that her husband and son took.

Connect with Heather on LinkedIn and learn more on the Alter Agents website.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1818 Marketing the Metaverse at Meta https://www.nickwestergaard.com/marketing-the-metaverse-at-meta What does the future of immersive tech look like—and what role will brands play in shaping it? Dave Kaufman, Senior Director of Global Marketing for MR, VR, and Metaverse at Meta Reality Labs, leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. On this week’s On Brand, he shares insights on branding in virtual spaces, lessons from his career at Google and the U.S. Digital Service, and what’s next for the metaverse. What You’ll Learn in This Episode - How Meta is shaping the future of MR, VR, and the metaverse - What brands need to consider when building experiences in virtual worlds - Lessons from Dave’s path through Google, Halo Neuroscience, and the U.S. Digital Service - The intersection of storytelling, branding, and emerging tech - Why immersive experiences can make or break consumer trust in new platforms Episode Chapters (00:00) Intro (01:11) Defining VR, MR, and the metaverse (05:34) Marketing challenges for new technologies (08:52) Storytelling’s role in brand building (11:10) How brands can enter the metaverse authentically (14:17) Horizon Worlds and the future of social (18:02) Lessons from the U.S. Digital Service under President Obama (22:27) What’s next: AI, risk-taking, and smart partnerships (24:26) A brand that recently made Dave smile (26:23) Where to learn more about Dave About Dave Kaufman Dave Kaufman is Senior Director, Global Marketing of MR, VR, and Metaverse at Meta within the Reality Labs division. He leads global marketing efforts for Meta Quest, Horizon Worlds, and Oculus Studios. Before joining Meta, Dave headed up marketing at Halo Neuroscience, led brand strategy at the United States Digital Service (founded by President Barack Obama), and worked in product marketing at Google. He’s earned recognition from Ad Age’s 40 Under 40 list and honors at Cannes Lions, Clio, and The One Show. A graduate from Cornell University, Dave is now based in San Francisco. What Brand Has Made Dave Smile Recently? Dave shared how Major League Baseball surprised him with a moment that reminded him of the simple, unexpected joys that brands can spark—even in the digital age. Resources & Links - Connect with Dave on LinkedIn → https://www.linkedin.com/in/dave - Read his article How to Work in Marketing (and not be full of …) on LinkedIn → https://www.linkedin.com/pulse/how-to-work-marketing-not-full-dave - Learn more about his work at Meta Reality Labs → https://www.metarealitylabs.com Listen & Support the Show Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk YouTube → https://www.youtube.com/hashtag/onbrandpodcast Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784 Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard TuneIn → https://tunein.com/radio/On-Brand-p967623/ iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/ Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/ On Brand is a part of the Marketing Podcast Network → https://marketingpodcasts.net/ Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Jun 2025 06:30:00 -0000 full Nick Westergaard What does the future of immersive tech look like—and what role will brands play in shaping it? Dave Kaufman, Senior Director of Global Marketing for MR, VR, and Metaverse at Meta Reality Labs, leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. On this week’s On Brand, he shares insights on branding in virtual spaces, lessons from his career at Google and the U.S. Digital Service, and what’s next for the metaverse. What You’ll Learn in This Episode - How Meta is shaping the future of MR, VR, and the metaverse - What brands need to consider when building experiences in virtual worlds - Lessons from Dave’s path through Google, Halo Neuroscience, and the U.S. Digital Service - The intersection of storytelling, branding, and emerging tech - Why immersive experiences can make or break consumer trust in new platforms Episode Chapters (00:00) Intro (01:11) Defining VR, MR, and the metaverse (05:34) Marketing challenges for new technologies (08:52) Storytelling’s role in brand building (11:10) How brands can enter the metaverse authentically (14:17) Horizon Worlds and the future of social (18:02) Lessons from the U.S. Digital Service under President Obama (22:27) What’s next: AI, risk-taking, and smart partnerships (24:26) A brand that recently made Dave smile (26:23) Where to learn more about Dave About Dave Kaufman Dave Kaufman is Senior Director, Global Marketing of MR, VR, and Metaverse at Meta within the Reality Labs division. He leads global marketing efforts for Meta Quest, Horizon Worlds, and Oculus Studios. Before joining Meta, Dave headed up marketing at Halo Neuroscience, led brand strategy at the United States Digital Service (founded by President Barack Obama), and worked in product marketing at Google. He’s earned recognition from Ad Age’s 40 Under 40 list and honors at Cannes Lions, Clio, and The One Show. A graduate from Cornell University, Dave is now based in San Francisco. What Brand Has Made Dave Smile Recently? Dave shared how Major League Baseball surprised him with a moment that reminded him of the simple, unexpected joys that brands can spark—even in the digital age. Resources & Links - Connect with Dave on LinkedIn → https://www.linkedin.com/in/dave - Read his article How to Work in Marketing (and not be full of …) on LinkedIn → https://www.linkedin.com/pulse/how-to-work-marketing-not-full-dave - Learn more about his work at Meta Reality Labs → https://www.metarealitylabs.com Listen & Support the Show Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk YouTube → https://www.youtube.com/hashtag/onbrandpodcast Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784 Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard TuneIn → https://tunein.com/radio/On-Brand-p967623/ iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/ Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/ On Brand is a part of the Marketing Podcast Network → https://marketingpodcasts.net/ Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices What does the future of immersive tech look like—and what role will brands play in shaping it? Dave Kaufman, Senior Director of Global Marketing for MR, VR, and Metaverse at Meta Reality Labs, leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. On this week’s On Brand, he shares insights on branding in virtual spaces, lessons from his career at Google and the U.S. Digital Service, and what’s next for the metaverse. What You’ll Learn in This Episode - How Meta is shaping the future of MR, VR, and the metaverse - What brands need to consider when building experiences in virtual worlds - Lessons from Dave’s path through Google, Halo Neuroscience, and the U.S. Digital Service - The intersection of storytelling, branding, and emerging tech - Why immersive experiences can make or break consumer trust in new platforms Episode Chapters (00:00) Intro (01:11) Defining VR, MR, and the metaverse (05:34) Marketing challenges for new technologies (08:52) Storytelling’s role in brand building (11:10) How brands can enter the metaverse authentically (14:17) Horizon Worlds and the future of social (18:02) Lessons from the U.S. Digital Service under President Obama (22:27) What’s next: AI, risk-taking, and smart partnerships (24:26) A brand that recently made Dave smile (26:23) Where to learn more about Dave About Dave Kaufman Dave Kaufman is Senior Director, Global Marketing of MR, VR, and Metaverse at Meta within the Reality Labs division. He leads global marketing efforts for Meta Quest, Horizon Worlds, and Oculus Studios. Before joining Meta, Dave headed up marketing at Halo Neuroscience, led brand strategy at the United States Digital Service (founded by President Barack Obama), and worked in product marketing at Google. He’s earned recognition from Ad Age’s 40 Under 40 list and honors at Cannes Lions, Clio, and The One Show. A graduate from Cornell University, Dave is now based in San Francisco. What Brand Has Made Dave Smile Recently? Dave shared how Major League Baseball surprised him with a moment that reminded him of the simple, unexpected joys that brands can spark—even in the digital age. Resources & Links - Connect with Dave on LinkedIn → https://www.linkedin.com/in/dave - Read his article How to Work in Marketing (and not be full of …) on LinkedIn → https://www.linkedin.com/pulse/how-to-work-marketing-not-full-dave - Learn more about his work at Meta Reality Labs → https://www.metarealitylabs.com Listen & Support the Show Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk YouTube → https://www.youtube.com/hashtag/onbrandpodcast Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784 Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard TuneIn → https://tunein.com/radio/On-Brand-p967623/ iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/ Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/ On Brand is a part of the Marketing Podcast Network → https://marketingpodcasts.net/ Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1927 How Album Design Shapes Brand Strategy https://www.nickwestergaard.com/how-album-design-shapes-brand-strategy Mark Kingsley is the author of Universal Principles of Branding and the forthcoming Brands in the Age of AI. A Grammy-nominated designer turned brand strategist, he’s led work for Citi, Equinox, and Blue Note Records. Mark joined me on this week’s On Brand to talk about branding’s future—and how AI is changing the game. Mark Kingsley began his career designing album packages for legends like John Coltrane, Pat Metheny, and Quincy Jones—work that earned him a Grammy nomination in 2001 for Blue Note Records—before transitioning into corporate branding, where he led major initiatives at Landor and Collins for clients such as Citi, Ogilvy, and Equinox. Through his studio, Malcontent, he serves a diverse mix of clients from indie filmmakers to Pulitzer Prize winners. Mark teaches in the SVA Masters in Branding program, previously held the Melbert B. Cary Professorship at the Rochester Institute of Technology, and is currently Head of Brand for the fashion label Oumlil. His book Universal Principles of Branding became a bestseller in 2023, and his next, Brands in the Age of AI, is due out in December. What brand has made Mark smile recently? Mark shared decades-old smiles from the record label ECM, a company whose recordings provide a classic example of creating space through design and sound. Connect with Mark on LinkedIn and the Malcontent website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 May 2025 06:30:00 -0000 full Nick Westergaard Mark Kingsley is the author of Universal Principles of Branding and the forthcoming Brands in the Age of AI. A Grammy-nominated designer turned brand strategist, he’s led work for Citi, Equinox, and Blue Note Records. Mark joined me on this week’s On Brand to talk about branding’s future—and how AI is changing the game. Mark Kingsley began his career designing album packages for legends like John Coltrane, Pat Metheny, and Quincy Jones—work that earned him a Grammy nomination in 2001 for Blue Note Records—before transitioning into corporate branding, where he led major initiatives at Landor and Collins for clients such as Citi, Ogilvy, and Equinox. Through his studio, Malcontent, he serves a diverse mix of clients from indie filmmakers to Pulitzer Prize winners. Mark teaches in the SVA Masters in Branding program, previously held the Melbert B. Cary Professorship at the Rochester Institute of Technology, and is currently Head of Brand for the fashion label Oumlil. His book Universal Principles of Branding became a bestseller in 2023, and his next, Brands in the Age of AI, is due out in December. What brand has made Mark smile recently? Mark shared decades-old smiles from the record label ECM, a company whose recordings provide a classic example of creating space through design and sound. Connect with Mark on LinkedIn and the Malcontent website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mark Kingsley is the author of Universal Principles of Branding and the forthcoming Brands in the Age of AI. A Grammy-nominated designer turned brand strategist, he’s led work for Citi, Equinox, and Blue Note Records. Mark joined me on this week’s On Brand to talk about branding’s future—and how AI is changing the game.


Mark Kingsley began his career designing album packages for legends like John Coltrane, Pat Metheny, and Quincy Jones—work that earned him a Grammy nomination in 2001 for Blue Note Records—before transitioning into corporate branding, where he led major initiatives at Landor and Collins for clients such as Citi, Ogilvy, and Equinox. Through his studio, Malcontent, he serves a diverse mix of clients from indie filmmakers to Pulitzer Prize winners.

Mark teaches in the SVA Masters in Branding program, previously held the Melbert B. Cary Professorship at the Rochester Institute of Technology, and is currently Head of Brand for the fashion label Oumlil. His book Universal Principles of Branding became a bestseller in 2023, and his next, Brands in the Age of AI, is due out in December.


What brand has made Mark smile recently? Mark shared decades-old smiles from the record label ECM, a company whose recordings provide a classic example of creating space through design and sound.

Connect with Mark on LinkedIn and the Malcontent website.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1894 Mastering the Pause in Everyday Conversations https://www.nickwestergaard.com/mastering-the-pause-in-everyday-conversations Cynthia Kane is the author of the new book The Pause Principle: How to Keep Your Cool in Tough Situations. A leading voice in intentional communication, Cynthia has helped over 70,000 people become less reactive and more kind, honest, and helpful in how they speak to themselves and others. Through her bestselling books, DailyOM course, and the Kane Intentional Communication Training Program, she’s transforming the way we talk—and listen. Cynthia joined me to share how we can all communicate with more intention on this week’s On Brand podcast. Cynthia Kane helps people enhance their lives and relationships by teaching them how to become less reactive in difficult conversations and speak to themselves, others, and their environment in a kind, honest, and helpful way. She has taught over 70,000 people how to change the way they communicate through her books, including her latest, The Pause Principle: How to Keep Your Cool in Tough Situations, Bestselling DailyOM Course, and the Kane Intentional Communication Training Program. She is a certified meditation and mindfulness instructor, certified breathing coach, and the founder of the Kane Intentional Communication Institute, LLC. What brand has made Cynthia smile recently? Cynthia shared how the colors of Pratima Skincare’s products make her smile frequently. Connect with Cynthia on LinkedIn and her website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 May 2025 06:30:00 -0000 full Nick Westergaard Cynthia Kane is the author of the new book The Pause Principle: How to Keep Your Cool in Tough Situations. A leading voice in intentional communication, Cynthia has helped over 70,000 people become less reactive and more kind, honest, and helpful in how they speak to themselves and others. Through her bestselling books, DailyOM course, and the Kane Intentional Communication Training Program, she’s transforming the way we talk—and listen. Cynthia joined me to share how we can all communicate with more intention on this week’s On Brand podcast. Cynthia Kane helps people enhance their lives and relationships by teaching them how to become less reactive in difficult conversations and speak to themselves, others, and their environment in a kind, honest, and helpful way. She has taught over 70,000 people how to change the way they communicate through her books, including her latest, The Pause Principle: How to Keep Your Cool in Tough Situations, Bestselling DailyOM Course, and the Kane Intentional Communication Training Program. She is a certified meditation and mindfulness instructor, certified breathing coach, and the founder of the Kane Intentional Communication Institute, LLC. What brand has made Cynthia smile recently? Cynthia shared how the colors of Pratima Skincare’s products make her smile frequently. Connect with Cynthia on LinkedIn and her website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Cynthia Kane is the author of the new book The Pause Principle: How to Keep Your Cool in Tough Situations. A leading voice in intentional communication, Cynthia has helped over 70,000 people become less reactive and more kind, honest, and helpful in how they speak to themselves and others. Through her bestselling books, DailyOM course, and the Kane Intentional Communication Training Program, she’s transforming the way we talk—and listen. Cynthia joined me to share how we can all communicate with more intention on this week’s On Brand podcast.

Cynthia Kane helps people enhance their lives and relationships by teaching them how to become less reactive in difficult conversations and speak to themselves, others, and their environment in a kind, honest, and helpful way. She has taught over 70,000 people how to change the way they communicate through her books, including her latest, The Pause Principle: How to Keep Your Cool in Tough Situations, Bestselling DailyOM Course, and the Kane Intentional Communication Training Program. She is a certified meditation and mindfulness instructor, certified breathing coach, and the founder of the Kane Intentional Communication Institute, LLC.

What brand has made Cynthia smile recently? Cynthia shared how the colors of Pratima Skincare’s products make her smile frequently.

Connect with Cynthia on LinkedIn and her website.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1690 The Hollywood Blueprint for Brand Storytelling https://www.nickwestergaard.com/the-hollywood-blueprint-for-brand-storytelling Anson Sowby is CEO and co-founder of Battery, a global creative company that mixes Hollywood storytelling with brand strategy and Silicon Valley speed. With offices around the world and clients like the Anaheim Ducks, Land O’Lakes, and Warner Bros Games, Battery has been named Ad Age Agency of the Year three times. Anson joined me to share how they built this bold, modern agency on this week’s On Brand podcast. Anson Sowby is the CEO and co-founder of Battery, a global creative company who developed a unique working model that’s part Hollywood storytelling mixed with classic brand principles done the Silicon Valley way. The company has been celebrated as a three-time Ad Age Agency of the Year with offices in Los Angeles, Chicago, Toronto and Shanghai, and works with forward-thinking clients like the Anaheim Ducks, Land O’Lakes, Royal Bank of Canada, and Warner Bros Games. What brand has made Anson smile recently? Anson shared a fun smile from the brand Trust & Will, which is in the business of ... well, exactly what you'd think! Listen to learn where Anson's unexpected smile came from. Connect with Anson on LinkedIn and learn more on the Battery website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 May 2025 06:30:00 -0000 full Nick Westergaard Anson Sowby is CEO and co-founder of Battery, a global creative company that mixes Hollywood storytelling with brand strategy and Silicon Valley speed. With offices around the world and clients like the Anaheim Ducks, Land O’Lakes, and Warner Bros Games, Battery has been named Ad Age Agency of the Year three times. Anson joined me to share how they built this bold, modern agency on this week’s On Brand podcast. Anson Sowby is the CEO and co-founder of Battery, a global creative company who developed a unique working model that’s part Hollywood storytelling mixed with classic brand principles done the Silicon Valley way. The company has been celebrated as a three-time Ad Age Agency of the Year with offices in Los Angeles, Chicago, Toronto and Shanghai, and works with forward-thinking clients like the Anaheim Ducks, Land O’Lakes, Royal Bank of Canada, and Warner Bros Games. What brand has made Anson smile recently? Anson shared a fun smile from the brand Trust & Will, which is in the business of ... well, exactly what you'd think! Listen to learn where Anson's unexpected smile came from. Connect with Anson on LinkedIn and learn more on the Battery website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Anson Sowby is CEO and co-founder of Battery, a global creative company that mixes Hollywood storytelling with brand strategy and Silicon Valley speed. With offices around the world and clients like the Anaheim Ducks, Land O’Lakes, and Warner Bros Games, Battery has been named Ad Age Agency of the Year three times. Anson joined me to share how they built this bold, modern agency on this week’s On Brand podcast.

Anson Sowby is the CEO and co-founder of Battery, a global creative company who developed a unique working model that’s part Hollywood storytelling mixed with classic brand principles done the Silicon Valley way. The company has been celebrated as a three-time Ad Age Agency of the Year with offices in Los Angeles, Chicago, Toronto and Shanghai, and works with forward-thinking clients like the Anaheim Ducks, Land O’Lakes, Royal Bank of Canada, and Warner Bros Games.

What brand has made Anson smile recently? Anson shared a fun smile from the brand Trust & Will, which is in the business of ... well, exactly what you'd think! Listen to learn where Anson's unexpected smile came from.

Connect with Anson on LinkedIn and learn more on the Battery website.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1575 Revitalizing Legacy Brands with Modern Strategy https://www.nickwestergaard.com/revitalizing-legacy-brands-with-modern-strategy Chris Cardetti is Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade shaping strategy into a creative force behind brand revivals for Planet Fitness, Motel 6, AMC Theatres, and more. Known for his journalistic curiosity and idea-first mindset, Chris and his team lead deep consumer research, upstream consulting, and thought leadership—earning top industry honors along the way. We dug into his approach this week on the On Brand podcast. About Chris Cardetti Chris Cardetti is the Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade building the strategy, intelligence, and communications planning disciplines to be the art and science behind the agency’s model for building whole brands. His recent experience includes a series of brand and business revitalization efforts for Planet Fitness, Motel 6, AMC Theatres, Smoothie King, and Big Brothers Big Sisters of America. Over the course of his career, Chris has zeroed in on a recipe for strategy that mixes journalistic insights with a “no handoffs” idea-centric mentality. This has helped lead to Effies, Lions, Reggies, Shorty’s, and Clio’s awards. His strategy team is also responsible for upstream consulting, in-depth qualitative and quantitative research, and BarkleyOKRP's thought leadership practice, designed to understand the modern consumer deeper than anyone else. What brand has made Chris smile recently? He gave us two! The first came from Phillips' great customer service after he dropped his Sonicare toothbrush! The second came from BarkleyOKRP’s client — the Kansas City Chiefs. Connect with Chris on LinkedIn and learn more on the Barkley website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 May 2025 06:30:00 -0000 full Nick Westergaard Chris Cardetti is Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade shaping strategy into a creative force behind brand revivals for Planet Fitness, Motel 6, AMC Theatres, and more. Known for his journalistic curiosity and idea-first mindset, Chris and his team lead deep consumer research, upstream consulting, and thought leadership—earning top industry honors along the way. We dug into his approach this week on the On Brand podcast. About Chris Cardetti Chris Cardetti is the Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade building the strategy, intelligence, and communications planning disciplines to be the art and science behind the agency’s model for building whole brands. His recent experience includes a series of brand and business revitalization efforts for Planet Fitness, Motel 6, AMC Theatres, Smoothie King, and Big Brothers Big Sisters of America. Over the course of his career, Chris has zeroed in on a recipe for strategy that mixes journalistic insights with a “no handoffs” idea-centric mentality. This has helped lead to Effies, Lions, Reggies, Shorty’s, and Clio’s awards. His strategy team is also responsible for upstream consulting, in-depth qualitative and quantitative research, and BarkleyOKRP's thought leadership practice, designed to understand the modern consumer deeper than anyone else. What brand has made Chris smile recently? He gave us two! The first came from Phillips' great customer service after he dropped his Sonicare toothbrush! The second came from BarkleyOKRP’s client — the Kansas City Chiefs. Connect with Chris on LinkedIn and learn more on the Barkley website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Chris Cardetti is Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade shaping strategy into a creative force behind brand revivals for Planet Fitness, Motel 6, AMC Theatres, and more. Known for his journalistic curiosity and idea-first mindset, Chris and his team lead deep consumer research, upstream consulting, and thought leadership—earning top industry honors along the way. We dug into his approach this week on the On Brand podcast.


About Chris Cardetti

Chris Cardetti is the Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade building the strategy, intelligence, and communications planning disciplines to be the art and science behind the agency’s model for building whole brands. His recent experience includes a series of brand and business revitalization efforts for Planet Fitness, Motel 6, AMC Theatres, Smoothie King, and Big Brothers Big Sisters of America. Over the course of his career, Chris has zeroed in on a recipe for strategy that mixes journalistic insights with a “no handoffs” idea-centric mentality. This has helped lead to Effies, Lions, Reggies, Shorty’s, and Clio’s awards. His strategy team is also responsible for upstream consulting, in-depth qualitative and quantitative research, and BarkleyOKRP's thought leadership practice, designed to understand the modern consumer deeper than anyone else.


What brand has made Chris smile recently? He gave us two! The first came from Phillips' great customer service after he dropped his Sonicare toothbrush! The second came from BarkleyOKRP’s client — the Kansas City Chiefs.

Connect with Chris on LinkedIn and learn more on the Barkley website.

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1971 “Yes And” Thinking for Bold Brands https://www.nickwestergaard.com/yes-and-thinking-for-bold-brands Kathy Klotz-Guest is Founder of Keeping It Human—a consultancy helping teams at Google, Amazon, and Wells Fargo ditch rigid thinking and spark bold breakthroughs with humor and improv. With 20 years in global tech and 25 years on comedy stages, Kathy brings laughs and innovation to business. We explored it all this week on the On Brand podcast. About Kathy Klotz-Guest Kathy Klotz-Guest, MA, MBA, is Founder of Keeping it Human (keepingithuman.com). She combines 20 years marketing and innovation leadership in Global Tech with 25 years of storytelling on improv and comedy stages. When companies and leaders at places including Google, Amazon, or Wells Fargo want to bust rigid thinking, fear, perceived limits and experience bold creative breakthroughs while laughing, they call Kathy. A top selling Amazon author ("Stop Boring Me") and comedian, Kathy is a professional speaker and expert in improv and humor in business and life. And you can still catch her on comedy stages. From the Show What brand has made Kathy smile recently? Kathy pointed us to the engaging and humorous social media accounts from Lake Michigan, Lake Superior, and the other Great Lakes. “They had these lake roast battles that were great!” She also shouted out Liquid Death's "Kegs for Pregs" ad, which reinforced the brand's “Hell yeah, this is who we are persona.” Connect with Kathy on LinkedIn and check out the Keeping it Human website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Apr 2025 06:30:00 -0000 full Nick Westergaard Kathy Klotz-Guest is Founder of Keeping It Human—a consultancy helping teams at Google, Amazon, and Wells Fargo ditch rigid thinking and spark bold breakthroughs with humor and improv. With 20 years in global tech and 25 years on comedy stages, Kathy brings laughs and innovation to business. We explored it all this week on the On Brand podcast. About Kathy Klotz-Guest Kathy Klotz-Guest, MA, MBA, is Founder of Keeping it Human (keepingithuman.com). She combines 20 years marketing and innovation leadership in Global Tech with 25 years of storytelling on improv and comedy stages. When companies and leaders at places including Google, Amazon, or Wells Fargo want to bust rigid thinking, fear, perceived limits and experience bold creative breakthroughs while laughing, they call Kathy. A top selling Amazon author ("Stop Boring Me") and comedian, Kathy is a professional speaker and expert in improv and humor in business and life. And you can still catch her on comedy stages. From the Show What brand has made Kathy smile recently? Kathy pointed us to the engaging and humorous social media accounts from Lake Michigan, Lake Superior, and the other Great Lakes. “They had these lake roast battles that were great!” She also shouted out Liquid Death's "Kegs for Pregs" ad, which reinforced the brand's “Hell yeah, this is who we are persona.” Connect with Kathy on LinkedIn and check out the Keeping it Human website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Kathy Klotz-Guest is Founder of Keeping It Human—a consultancy helping teams at Google, Amazon, and Wells Fargo ditch rigid thinking and spark bold breakthroughs with humor and improv. With 20 years in global tech and 25 years on comedy stages, Kathy brings laughs and innovation to business. We explored it all this week on the On Brand podcast.


About Kathy Klotz-Guest

Kathy Klotz-Guest, MA, MBA, is Founder of Keeping it Human (keepingithuman.com). She combines 20 years marketing and innovation leadership in Global Tech with 25 years of storytelling on improv and comedy stages. When companies and leaders at places including Google, Amazon, or Wells Fargo want to bust rigid thinking, fear, perceived limits and experience bold creative breakthroughs while laughing, they call Kathy. A top selling Amazon author ("Stop Boring Me") and comedian, Kathy is a professional speaker and expert in improv and humor in business and life. And you can still catch her on comedy stages.


From the Show

What brand has made Kathy smile recently? Kathy pointed us to the engaging and humorous social media accounts from Lake Michigan, Lake Superior, and the other Great Lakes. “They had these lake roast battles that were great!” She also shouted out Liquid Death's "Kegs for Pregs" ad, which reinforced the brand's “Hell yeah, this is who we are persona.”

Connect with Kathy on LinkedIn and check out the Keeping it Human website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2045 Why Brands Need to Be Entertaining (or Be Ignored) https://www.nickwestergaard.com/why-brands-need-to-be-entertaining-or-be-ignored Dan Salkey is Founder & Strategy Partner at Small World—a creative consultancy redefining industry norms with entertainment-first marketing. By curating bespoke teams from 200+ top talents in entertainment, art, and tech, Small World delivers unforgettable brand experiences. We discussed all of this and more this week on the On Brand podcast. About Dan Salkey Dan Salkey, ex-Adidas, is the Founder and Strategy Partner of Small World, an innovative creative consultancy that’s redefining the industry standard. Dan specializes in entertainment-first marketing and the creative tactics necessary to build an entertainment-first brand. At its core, Small World is pioneering a new creative model. By assembling bespoke teams from a curated roster of 200+ top-tier unstandard talent across entertainment, art, and technology, the company creates marketing experiences that feel as intrinsic and memorable as the products themselves. From the Show What brand has made Dan smile recently? Dan tweaked my question by providing a household brand (Oatley “an enlightened zagger” and their new campaign), a startup brand (another oat-themed company, Oat Cult!), and a personal brand (the artist Jon Bellion) that have made him smile. Connect with Dan on LinkedIn and check out the Small World website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Apr 2025 06:30:00 -0000 full Nick Westergaard Dan Salkey is Founder & Strategy Partner at Small World—a creative consultancy redefining industry norms with entertainment-first marketing. By curating bespoke teams from 200+ top talents in entertainment, art, and tech, Small World delivers unforgettable brand experiences. We discussed all of this and more this week on the On Brand podcast. About Dan Salkey Dan Salkey, ex-Adidas, is the Founder and Strategy Partner of Small World, an innovative creative consultancy that’s redefining the industry standard. Dan specializes in entertainment-first marketing and the creative tactics necessary to build an entertainment-first brand. At its core, Small World is pioneering a new creative model. By assembling bespoke teams from a curated roster of 200+ top-tier unstandard talent across entertainment, art, and technology, the company creates marketing experiences that feel as intrinsic and memorable as the products themselves. From the Show What brand has made Dan smile recently? Dan tweaked my question by providing a household brand (Oatley “an enlightened zagger” and their new campaign), a startup brand (another oat-themed company, Oat Cult!), and a personal brand (the artist Jon Bellion) that have made him smile. Connect with Dan on LinkedIn and check out the Small World website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Dan Salkey is Founder & Strategy Partner at Small World—a creative consultancy redefining industry norms with entertainment-first marketing. By curating bespoke teams from 200+ top talents in entertainment, art, and tech, Small World delivers unforgettable brand experiences. We discussed all of this and more this week on the On Brand podcast.


About Dan Salkey

Dan Salkey, ex-Adidas, is the Founder and Strategy Partner of Small World, an innovative creative consultancy that’s redefining the industry standard. Dan specializes in entertainment-first marketing and the creative tactics necessary to build an entertainment-first brand. At its core, Small World is pioneering a new creative model. By assembling bespoke teams from a curated roster of 200+ top-tier unstandard talent across entertainment, art, and technology, the company creates marketing experiences that feel as intrinsic and memorable as the products themselves.


From the Show

What brand has made Dan smile recently? Dan tweaked my question by providing a household brand (Oatley “an enlightened zagger” and their new campaign), a startup brand (another oat-themed company, Oat Cult!), and a personal brand (the artist Jon Bellion) that have made him smile.


Connect with Dan on LinkedIn and check out the Small World website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2091 Where Beer Runs Meet Brand Strategy https://www.nickwestergaard.com/where-beer-runs-meet-brand-strategy Dana Hork, Founder & CEO of Beers With Friends, joins me to share how her agile creative agency helps challenger brands solve big problems in just five days. A brand leader, entrepreneur, and storyteller, Dana has held roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan—and has been featured in TIME, Forbes, and Ad Age. We discussed all of this and more this week on the show. About Dana Hork Dana Hork is the Founder & CEO of Beers With Friends, an agile creative agency that helps challenger brands solve high-stakes problems in just five days. A brand leader, entrepreneur, and storyteller, Dana partners with CMOs and marketing leaders to deliver impactful brand solutions quickly and without the bureaucracy of traditional agencies. She has held leadership roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan. Dana holds an MBA from Harvard, an MPA from Columbia, and a BA from the University of Pennsylvania. A frequent speaker and podcast guest, she has been featured in TIME, Forbes, and Ad Age. From the Show What brand has made Dana smile recently? Dana shared a recent brand collaboration that made her smile. Connect with Dana on LinkedIn and check out the Beers With Friends website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Apr 2025 06:30:00 -0000 Where Beer Runs Meet Brand Strategy full Nick Westergaard Dana Hork is the Founder & CEO of Beers With Friends, an agile creative agency that helps challenger brands solve high-stakes problems in just five days. Dana Hork, Founder & CEO of Beers With Friends, joins me to share how her agile creative agency helps challenger brands solve big problems in just five days. A brand leader, entrepreneur, and storyteller, Dana has held roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan—and has been featured in TIME, Forbes, and Ad Age. We discussed all of this and more this week on the show. About Dana Hork Dana Hork is the Founder & CEO of Beers With Friends, an agile creative agency that helps challenger brands solve high-stakes problems in just five days. A brand leader, entrepreneur, and storyteller, Dana partners with CMOs and marketing leaders to deliver impactful brand solutions quickly and without the bureaucracy of traditional agencies. She has held leadership roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan. Dana holds an MBA from Harvard, an MPA from Columbia, and a BA from the University of Pennsylvania. A frequent speaker and podcast guest, she has been featured in TIME, Forbes, and Ad Age. From the Show What brand has made Dana smile recently? Dana shared a recent brand collaboration that made her smile. Connect with Dana on LinkedIn and check out the Beers With Friends website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Dana Hork, Founder & CEO of Beers With Friends, joins me to share how her agile creative agency helps challenger brands solve big problems in just five days. A brand leader, entrepreneur, and storyteller, Dana has held roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan—and has been featured in TIME, Forbes, and Ad Age. We discussed all of this and more this week on the show.


About Dana Hork

Dana Hork is the Founder & CEO of Beers With Friends, an agile creative agency that helps challenger brands solve high-stakes problems in just five days. A brand leader, entrepreneur, and storyteller, Dana partners with CMOs and marketing leaders to deliver impactful brand solutions quickly and without the bureaucracy of traditional agencies. She has held leadership roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan. Dana holds an MBA from Harvard, an MPA from Columbia, and a BA from the University of Pennsylvania. A frequent speaker and podcast guest, she has been featured in TIME, Forbes, and Ad Age.


From the Show

What brand has made Dana smile recently? Dana shared a recent brand collaboration that made her smile.

Connect with Dana on LinkedIn and check out the Beers With Friends website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1605 H&R Block on Reinventing Relevance for Gen Z https://www.nickwestergaard.com/hr-block-on-reinventing-relevance-for-gen-z Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She’s led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing H&R Block, enhancing customer experience, and driving growth. Recognized as one of the world’s top CMOs, Jill excels at connecting brands with consumers in meaningful ways. About Jill Cress Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth. For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer, and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies. Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. She was also the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There, she held executive leadership roles in strategy and marketing and served as country general manager for the United Kingdom and Ireland. Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek’s inaugural Marketing Vanguard list, New York Women in Communications’ Matrix Award Honoree, Business Insider’s 25 Most Innovative CMOs, Forbes’ World’s 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50. Cress holds a bachelor’s degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband, Todd, and daughter Beatrix. From the Show What brand has made Jill smile recently? Jill shared a recent “morning after the Oscars” smile from McDonald's, when the fast food brand shared what winners like Kieran Culkin might order after their big night. Connect with Jill on LinkedIn and check out the H&R Block website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network.  Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Apr 2025 06:30:00 -0000 H&R Block on Reinventing Relevance for Gen Z full Nick Westergaard Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She’s led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing H&R Block, enhancing customer experience, and driving growth. Recognized as one of the world’s top CMOs, Jill excels at connecting brands with consumers in meaningful ways. About Jill Cress Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth. For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer, and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies. Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. She was also the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There, she held executive leadership roles in strategy and marketing and served as country general manager for the United Kingdom and Ireland. Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek’s inaugural Marketing Vanguard list, New York Women in Communications’ Matrix Award Honoree, Business Insider’s 25 Most Innovative CMOs, Forbes’ World’s 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50. Cress holds a bachelor’s degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband, Todd, and daughter Beatrix. From the Show What brand has made Jill smile recently? Jill shared a recent “morning after the Oscars” smile from McDonald's, when the fast food brand shared what winners like Kieran Culkin might order after their big night. Connect with Jill on LinkedIn and check out the H&R Block website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network.  Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She’s led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing H&R Block, enhancing customer experience, and driving growth. Recognized as one of the world’s top CMOs, Jill excels at connecting brands with consumers in meaningful ways.


About Jill Cress

Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth.


For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer, and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies.


Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. She was also the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There, she held executive leadership roles in strategy and marketing and served as country general manager for the United Kingdom and Ireland.


Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek’s inaugural Marketing Vanguard list, New York Women in Communications’ Matrix Award Honoree, Business Insider’s 25 Most Innovative CMOs, Forbes’ World’s 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50.


Cress holds a bachelor’s degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband, Todd, and daughter Beatrix.


From the Show

What brand has made Jill smile recently? Jill shared a recent “morning after the Oscars” smile from McDonald's, when the fast food brand shared what winners like Kieran Culkin might order after their big night.

Connect with Jill on LinkedIn and check out the H&R Block website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.



Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1857 How to Connect with Red and Blue Customers https://www.nickwestergaard.com/how-to-connect-with-red-and-blue-customers Chris Peterson, Co-Founder of Lifemind, is a marketing pioneer with over 30 years of experience shaping the digital landscape. Author of Red & Blue Customers, Chris has built and sold two innovative agencies, earning recognition from The Wall Street Journal and working with both Fortune 500 brands and fast-growth startups. In this episode of On Brand, we discuss his insights on the evolving digital landscape and how brands can better connect with customers in an increasingly divided world. About Chris Peterson Chris Peterson is the Co-Founder of Lifemind, an AI-agent platform designed for national, local, and regional marketers. With over 30 years as a marketing pioneer and entrepreneur, Chris has founded two digital marketing agencies, working with fast-growing startups and Fortune 500 companies. In the 1990s, he launched one of the first digital direct marketing agencies, earning recognition from The Wall Street Journal. Publicis Groupe later acquired the agency. Chris later established an early content marketing agency before the term became mainstream, which was then acquired by Rain, a direct-to-consumer advertising agency. He's also the author of the book Red & Blue Customers. From the Show What brand has made Chris smile recently? Chris shared the smiles that he gets from his beloved New Balance sneakers, which he's delighted to see are back in style! Connect with Chris on LinkedIn and check out the Lifemind website, including the special offer for listeners at lifemind.ai/onbrand. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 31 Mar 2025 06:30:00 -0000 full Nick Westergaard Chris Peterson, Co-Founder of Lifemind, is a marketing pioneer with over 30 years of experience shaping the digital landscape. Author of Red & Blue Customers, Chris has built and sold two innovative agencies, earning recognition from The Wall Street Journal and working with both Fortune 500 brands and fast-growth startups. In this episode of On Brand, we discuss his insights on the evolving digital landscape and how brands can better connect with customers in an increasingly divided world. About Chris Peterson Chris Peterson is the Co-Founder of Lifemind, an AI-agent platform designed for national, local, and regional marketers. With over 30 years as a marketing pioneer and entrepreneur, Chris has founded two digital marketing agencies, working with fast-growing startups and Fortune 500 companies. In the 1990s, he launched one of the first digital direct marketing agencies, earning recognition from The Wall Street Journal. Publicis Groupe later acquired the agency. Chris later established an early content marketing agency before the term became mainstream, which was then acquired by Rain, a direct-to-consumer advertising agency. He's also the author of the book Red & Blue Customers. From the Show What brand has made Chris smile recently? Chris shared the smiles that he gets from his beloved New Balance sneakers, which he's delighted to see are back in style! Connect with Chris on LinkedIn and check out the Lifemind website, including the special offer for listeners at lifemind.ai/onbrand. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Chris Peterson, Co-Founder of Lifemind, is a marketing pioneer with over 30 years of experience shaping the digital landscape. Author of Red & Blue Customers, Chris has built and sold two innovative agencies, earning recognition from The Wall Street Journal and working with both Fortune 500 brands and fast-growth startups. In this episode of On Brand, we discuss his insights on the evolving digital landscape and how brands can better connect with customers in an increasingly divided world.


About Chris Peterson

Chris Peterson is the Co-Founder of Lifemind, an AI-agent platform designed for national, local, and regional marketers. With over 30 years as a marketing pioneer and entrepreneur, Chris has founded two digital marketing agencies, working with fast-growing startups and Fortune 500 companies. In the 1990s, he launched one of the first digital direct marketing agencies, earning recognition from The Wall Street Journal. Publicis Groupe later acquired the agency. Chris later established an early content marketing agency before the term became mainstream, which was then acquired by Rain, a direct-to-consumer advertising agency. He's also the author of the book Red & Blue Customers.


From the Show

What brand has made Chris smile recently? Chris shared the smiles that he gets from his beloved New Balance sneakers, which he's delighted to see are back in style!

Connect with Chris on LinkedIn and check out the Lifemind website, including the special offer for listeners at lifemind.ai/onbrand.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1956 Growing Your Brand with Referrals & Relationships https://www.nickwestergaard.com/growing-your-brand-with-referrals-relationships Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, building multiple seven-figure businesses, including top insurance agencies and a real estate portfolio. He helps entrepreneurs grow through his Infinite Referral Advantage® system and is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right. A podcast host and sought-after speaker, his upcoming TEDx talk, Silence That Voice, explores overcoming self-doubt for entrepreneurial success. About Scott Grates Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, having built multiple 7-figure businesses, including nationally recognized insurance agencies and a thriving real estate portfolio. A firm believer in the power of personal connections over digital noise, Scott helps entrepreneurs grow through his innovative Infinite Referral Advantage® system. He is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right, as well as a podcast host and sought-after speaker. His upcoming TEDx talk, Silence That Voice, will explore overcoming self-doubt to achieve entrepreneurial success. From the Show What brand has made Scott smile recently? Scott echoed the smile of another recent guest, Scott Monty, by sharing a handwritten smile he received from Delta Airlines. Connect with Scott on LinkedIn and his website ScottGrates.com. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Mar 2025 06:30:00 -0000 full Nick Westergaard Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, building multiple seven-figure businesses, including top insurance agencies and a real estate portfolio. Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, building multiple seven-figure businesses, including top insurance agencies and a real estate portfolio. He helps entrepreneurs grow through his Infinite Referral Advantage® system and is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right. A podcast host and sought-after speaker, his upcoming TEDx talk, Silence That Voice, explores overcoming self-doubt for entrepreneurial success. About Scott Grates Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, having built multiple 7-figure businesses, including nationally recognized insurance agencies and a thriving real estate portfolio. A firm believer in the power of personal connections over digital noise, Scott helps entrepreneurs grow through his innovative Infinite Referral Advantage® system. He is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right, as well as a podcast host and sought-after speaker. His upcoming TEDx talk, Silence That Voice, will explore overcoming self-doubt to achieve entrepreneurial success. From the Show What brand has made Scott smile recently? Scott echoed the smile of another recent guest, Scott Monty, by sharing a handwritten smile he received from Delta Airlines. Connect with Scott on LinkedIn and his website ScottGrates.com. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, building multiple seven-figure businesses, including top insurance agencies and a real estate portfolio. He helps entrepreneurs grow through his Infinite Referral Advantage® system and is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right. A podcast host and sought-after speaker, his upcoming TEDx talk, Silence That Voice, explores overcoming self-doubt for entrepreneurial success.


About Scott Grates

Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, having built multiple 7-figure businesses, including nationally recognized insurance agencies and a thriving real estate portfolio. A firm believer in the power of personal connections over digital noise, Scott helps entrepreneurs grow through his innovative Infinite Referral Advantage® system. He is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right, as well as a podcast host and sought-after speaker. His upcoming TEDx talk, Silence That Voice, will explore overcoming self-doubt to achieve entrepreneurial success.


From the Show

What brand has made Scott smile recently? Scott echoed the smile of another recent guest, Scott Monty, by sharing a handwritten smile he received from Delta Airlines.

Connect with Scott on LinkedIn and his website ScottGrates.com.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1743 Talk to Your Customers, Transform Your Brand https://www.nickwestergaard.com/talk-to-your-customers-transform-your-brand Nicole Powell is a certified brand strategist and neuromarketer who blends science-backed insights with creative storytelling. As the founder of HALCON Marketing Solutions, she brings over 16 years of experience from Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, her multicultural background shapes her innovative approach to marketing and leadership. Now based in St. Louis, Nicole helps brands stand out by merging data-driven strategy with human psychology. We discussed all of this and more this week on the On Brand podcast. About Nicole Powell Nicole Powell is the founder of HALCON Marketing Solutions and a certified brand strategist with 16 years of experience at Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, this St. Louis entrepreneur balances running her agency with raising two toddlers while empowering businesses to thrive through her unique blend of instinct and creative flair. Nicole Powell is a certified brand strategist and neuromarketer who brings a unique blend of science-backed insights and creative storytelling to the marketing industry. As the founder of HALCON Marketing Solutions, she leverages over 16 years of experience working with media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole's multicultural background has shaped her innovative approach to marketing and leadership. Now based in St. Louis, she successfully balances running her agency while raising two toddlers, embodying the modern entrepreneur who combines professional excellence with personal fulfillment. From the Show What brand has made Nicole smile recently? Nicole told a story of a recent trip to a Lego experience with her two sons in Washington D.C. She also reminded us that the brand's continued focus on play is a big part of why it's stood the test of time. Connect with Nicole on LinkedIn and Instagram and check out the HALCON Marketing Solutions website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Mar 2025 06:30:00 -0000 full Nick Westergaard Nicole Powell is the founder of HALCON Marketing Solutions and a certified brand strategist with 16 years at Disney, ESPN, and Fox Networks Nicole Powell is a certified brand strategist and neuromarketer who blends science-backed insights with creative storytelling. As the founder of HALCON Marketing Solutions, she brings over 16 years of experience from Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, her multicultural background shapes her innovative approach to marketing and leadership. Now based in St. Louis, Nicole helps brands stand out by merging data-driven strategy with human psychology. We discussed all of this and more this week on the On Brand podcast. About Nicole Powell Nicole Powell is the founder of HALCON Marketing Solutions and a certified brand strategist with 16 years of experience at Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, this St. Louis entrepreneur balances running her agency with raising two toddlers while empowering businesses to thrive through her unique blend of instinct and creative flair. Nicole Powell is a certified brand strategist and neuromarketer who brings a unique blend of science-backed insights and creative storytelling to the marketing industry. As the founder of HALCON Marketing Solutions, she leverages over 16 years of experience working with media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole's multicultural background has shaped her innovative approach to marketing and leadership. Now based in St. Louis, she successfully balances running her agency while raising two toddlers, embodying the modern entrepreneur who combines professional excellence with personal fulfillment. From the Show What brand has made Nicole smile recently? Nicole told a story of a recent trip to a Lego experience with her two sons in Washington D.C. She also reminded us that the brand's continued focus on play is a big part of why it's stood the test of time. Connect with Nicole on LinkedIn and Instagram and check out the HALCON Marketing Solutions website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Nicole Powell is a certified brand strategist and neuromarketer who blends science-backed insights with creative storytelling. As the founder of HALCON Marketing Solutions, she brings over 16 years of experience from Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, her multicultural background shapes her innovative approach to marketing and leadership. Now based in St. Louis, Nicole helps brands stand out by merging data-driven strategy with human psychology. We discussed all of this and more this week on the On Brand podcast.


About Nicole Powell

Nicole Powell is the founder of HALCON Marketing Solutions and a certified brand strategist with 16 years of experience at Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, this St. Louis entrepreneur balances running her agency with raising two toddlers while empowering businesses to thrive through her unique blend of instinct and creative flair.

Nicole Powell is a certified brand strategist and neuromarketer who brings a unique blend of science-backed insights and creative storytelling to the marketing industry. As the founder of HALCON Marketing Solutions, she leverages over 16 years of experience working with media giants like Disney, ESPN, and Fox Networks.


Born in Manila and raised in the Bronx, Nicole's multicultural background has shaped her innovative approach to marketing and leadership. Now based in St. Louis, she successfully balances running her agency while raising two toddlers, embodying the modern entrepreneur who combines professional excellence with personal fulfillment.


From the Show

What brand has made Nicole smile recently? Nicole told a story of a recent trip to a Lego experience with her two sons in Washington D.C. She also reminded us that the brand's continued focus on play is a big part of why it's stood the test of time.

Connect with Nicole on LinkedIn and Instagram and check out the HALCON Marketing Solutions website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1721 The Work Talk Show Returns (Kind of) https://www.nickwestergaard.com/the-work-talk-show-returns-kind-of This week on On Brand, we’re shaking things up with a very special guest—DJ Waldow! Longtime listeners may remember that DJ and I co-hosted The Work Talk Show, a podcast all about how work gets done today. Tune in as we reminisce, share some laughs, and make a special announcement about the show. Subscribe to the Work Talk Show on Spotify, Apple Podcasts, YouTube, or wherever you like to listen. About DJ Waldow DJ Waldow is a freelance writer specializing in all things words. He's a father of 4 (including twins), husband to one, and an alum of the University of Michigan. DJ is a self-proclaimed giphy master and #HashtagAddict. For 100 (or so) episodes, he was my co-host on my very first podcast The Work Talk Show! From the Show What brand has made DJ smile recently? DJ pointed us to client experience platform Boulevard—a consistent and human source of smiles for DJ in the digitally disconnected world we find ourselves in. Connect with DJ on LinkedIn and, of course, find the Work Talk Show on Spotify, Apple Podcasts, YouTube, or wherever you like to listen. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Mar 2025 06:30:00 -0000 full Nick Westergaard This week on On Brand, we’re shaking things up with a very special guest—DJ Waldow! This week on On Brand, we’re shaking things up with a very special guest—DJ Waldow! Longtime listeners may remember that DJ and I co-hosted The Work Talk Show, a podcast all about how work gets done today. Tune in as we reminisce, share some laughs, and make a special announcement about the show. Subscribe to the Work Talk Show on Spotify, Apple Podcasts, YouTube, or wherever you like to listen. About DJ Waldow DJ Waldow is a freelance writer specializing in all things words. He's a father of 4 (including twins), husband to one, and an alum of the University of Michigan. DJ is a self-proclaimed giphy master and #HashtagAddict. For 100 (or so) episodes, he was my co-host on my very first podcast The Work Talk Show! From the Show What brand has made DJ smile recently? DJ pointed us to client experience platform Boulevard—a consistent and human source of smiles for DJ in the digitally disconnected world we find ourselves in. Connect with DJ on LinkedIn and, of course, find the Work Talk Show on Spotify, Apple Podcasts, YouTube, or wherever you like to listen. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices This week on On Brand, we’re shaking things up with a very special guest—DJ Waldow! Longtime listeners may remember that DJ and I co-hosted The Work Talk Show, a podcast all about how work gets done today. Tune in as we reminisce, share some laughs, and make a special announcement about the show. Subscribe to the Work Talk Show on Spotify, Apple Podcasts, YouTube, or wherever you like to listen.


About DJ Waldow

DJ Waldow is a freelance writer specializing in all things words. He's a father of 4 (including twins), husband to one, and an alum of the University of Michigan. DJ is a self-proclaimed giphy master and #HashtagAddict. For 100 (or so) episodes, he was my co-host on my very first podcast The Work Talk Show!


From the Show

What brand has made DJ smile recently? DJ pointed us to client experience platform Boulevard—a consistent and human source of smiles for DJ in the digitally disconnected world we find ourselves in.

Connect with DJ on LinkedIn and, of course, find the Work Talk Show on Spotify, Apple Podcasts, YouTube, or wherever you like to listen.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2695 Audience Strategy Hacks from Amazon and MrBeast https://www.nickwestergaard.com/audience-strategy-hacks-from-amazon-and-mrbeast Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency helping brands maximize ROI and build meaningful audience connections. With a decade of experience crafting digital content for top creators and brands—including MrBeast, Amazon, and Champion—Adam understands what makes social media truly engaging. A 3x Telly Award winner, he joins On Brand to share insights on digital storytelling, content strategy, and the ever-evolving social media landscape. About Adam Constantine Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency crafting digital content to maximize ROI and brand affinity. With a decade of experience, Adam has curated captivating content for creators, brands, and Fortune 500 companies, including MrBeast, Amazon, and Champion. Since founding ACE Creatives in 2017, Adam has created digital strategies, social media, and full-scale productions across the retail/e-commerce, hospitality, and automotive industries. A 3x Telly Awards recipient, with a 6’8″ frame and an ever-growing shoe collection, Adam is passionate about the art of digital storytelling and strategies for building a powerful social media presence that connects brands with audiences that matter the most. From the Show What brand has made Adam smile recently? Adam shared the consistent smile he receives from Duolingo’s various social accounts across the globe. Connect with Adam on LinkedIn and Instagram and check out the ACE Creatives website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Mar 2025 07:30:00 -0000 Audience Strategy Hacks from Amazon and MrBeast full Nick Westergaard Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency helping brands maximize ROI and build meaningful audience connections. Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency helping brands maximize ROI and build meaningful audience connections. With a decade of experience crafting digital content for top creators and brands—including MrBeast, Amazon, and Champion—Adam understands what makes social media truly engaging. A 3x Telly Award winner, he joins On Brand to share insights on digital storytelling, content strategy, and the ever-evolving social media landscape. About Adam Constantine Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency crafting digital content to maximize ROI and brand affinity. With a decade of experience, Adam has curated captivating content for creators, brands, and Fortune 500 companies, including MrBeast, Amazon, and Champion. Since founding ACE Creatives in 2017, Adam has created digital strategies, social media, and full-scale productions across the retail/e-commerce, hospitality, and automotive industries. A 3x Telly Awards recipient, with a 6’8″ frame and an ever-growing shoe collection, Adam is passionate about the art of digital storytelling and strategies for building a powerful social media presence that connects brands with audiences that matter the most. From the Show What brand has made Adam smile recently? Adam shared the consistent smile he receives from Duolingo’s various social accounts across the globe. Connect with Adam on LinkedIn and Instagram and check out the ACE Creatives website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency helping brands maximize ROI and build meaningful audience connections. With a decade of experience crafting digital content for top creators and brands—including MrBeast, Amazon, and Champion—Adam understands what makes social media truly engaging. A 3x Telly Award winner, he joins On Brand to share insights on digital storytelling, content strategy, and the ever-evolving social media landscape.


About Adam Constantine

Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency crafting digital content to maximize ROI and brand affinity. With a decade of experience, Adam has curated captivating content for creators, brands, and Fortune 500 companies, including MrBeast, Amazon, and Champion. Since founding ACE Creatives in 2017, Adam has created digital strategies, social media, and full-scale productions across the retail/e-commerce, hospitality, and automotive industries. A 3x Telly Awards recipient, with a 6’8″ frame and an ever-growing shoe collection, Adam is passionate about the art of digital storytelling and strategies for building a powerful social media presence that connects brands with audiences that matter the most.


From the Show

What brand has made Adam smile recently? Adam shared the consistent smile he receives from Duolingo’s various social accounts across the globe.

Connect with Adam on LinkedIn and Instagram and check out the ACE Creatives website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1740 Timeless Leadership and the Power of Clear Communication https://www.nickwestergaard.com/timeless-leadership-and-the-power-of-clear-communication Scott Monty is an executive coach, advisor, and speaker who helps leaders find clarity and drive growth. A former executive at Ford, he merged technology with humanity to shape the company’s global social media strategy. Ranked by The Economist as a top social business leader, Scott focuses on timeless leadership principles to guide today’s leaders. He’s also the host of the Timeless Leadership podcast and writes the Timeless & Timely newsletter. Tune in for insights on navigating leadership in a fast-changing world. About Scott Monty Scott Monty is an executive coach, advisor, and public speaker who  helps companies and executive teams in flux, positioning leaders who are new or stuck to find a clear vision, collaborate, and communicate better to drive growth. A Fortune 10 leader whose background in classics positioned him to see through the shiny objects, Scott focuses on timeless human nature that drives everyone. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.” Scott spent six years as an executive at Ford, where he helped turn the company around with the ability to merge technology with humanity. He served as a strategic adviser across a wide range of business functions, leading the company’s global social media strategy. He also has another two decades of experience in leadership and communications consulting. Scott’s clients have included companies such as Walmart, IBM, McDonalds, Coca-Cola, Google, and TD Bank. He is a trustee of the Detroit Symphony Orchestra, a past board member of the American Marketing Association, and has advised a number of tech companies. He writes the Timeless & Timely newsletter, to help leaders make sense of today with lessons from the past, and hosts the Timeless Leadership podcast. From the Show Alan Mulally’s Twitter chat. As discussed during the show, here’s a link to the Twitter Q&A Scott facilitated with former Ford CEO Alan Mulally back in 2009. What brand has made Scott smile recently? Scott highlighted Delta, specifically Ed Bastian’s leadership throughout this past difficult week for the brand. The airline’s authentic, transparent leadership consistently makes him smile. Connect with Scott on LinkedIn and check out his website for his newsletter and more timeless content. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Feb 2025 07:30:00 -0000 full Nick Westergaard Scott Monty is an executive coach, advisor, and speaker who helps leaders find clarity and drive growth. Scott Monty is an executive coach, advisor, and speaker who helps leaders find clarity and drive growth. A former executive at Ford, he merged technology with humanity to shape the company’s global social media strategy. Ranked by The Economist as a top social business leader, Scott focuses on timeless leadership principles to guide today’s leaders. He’s also the host of the Timeless Leadership podcast and writes the Timeless & Timely newsletter. Tune in for insights on navigating leadership in a fast-changing world. About Scott Monty Scott Monty is an executive coach, advisor, and public speaker who  helps companies and executive teams in flux, positioning leaders who are new or stuck to find a clear vision, collaborate, and communicate better to drive growth. A Fortune 10 leader whose background in classics positioned him to see through the shiny objects, Scott focuses on timeless human nature that drives everyone. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.” Scott spent six years as an executive at Ford, where he helped turn the company around with the ability to merge technology with humanity. He served as a strategic adviser across a wide range of business functions, leading the company’s global social media strategy. He also has another two decades of experience in leadership and communications consulting. Scott’s clients have included companies such as Walmart, IBM, McDonalds, Coca-Cola, Google, and TD Bank. He is a trustee of the Detroit Symphony Orchestra, a past board member of the American Marketing Association, and has advised a number of tech companies. He writes the Timeless & Timely newsletter, to help leaders make sense of today with lessons from the past, and hosts the Timeless Leadership podcast. From the Show Alan Mulally’s Twitter chat. As discussed during the show, here’s a link to the Twitter Q&A Scott facilitated with former Ford CEO Alan Mulally back in 2009. What brand has made Scott smile recently? Scott highlighted Delta, specifically Ed Bastian’s leadership throughout this past difficult week for the brand. The airline’s authentic, transparent leadership consistently makes him smile. Connect with Scott on LinkedIn and check out his website for his newsletter and more timeless content. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Scott Monty is an executive coach, advisor, and speaker who helps leaders find clarity and drive growth. A former executive at Ford, he merged technology with humanity to shape the company’s global social media strategy. Ranked by The Economist as a top social business leader, Scott focuses on timeless leadership principles to guide today’s leaders. He’s also the host of the Timeless Leadership podcast and writes the Timeless & Timely newsletter. Tune in for insights on navigating leadership in a fast-changing world.


About Scott Monty

Scott Monty is an executive coach, advisor, and public speaker who  helps companies and executive teams in flux, positioning leaders who are new or stuck to find a clear vision, collaborate, and communicate better to drive growth. A Fortune 10 leader whose background in classics positioned him to see through the shiny objects, Scott focuses on timeless human nature that drives everyone. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.”


Scott spent six years as an executive at Ford, where he helped turn the company around with the ability to merge technology with humanity. He served as a strategic adviser across a wide range of business functions, leading the company’s global social media strategy. He also has another two decades of experience in leadership and communications consulting. Scott’s clients have included companies such as Walmart, IBM, McDonalds, Coca-Cola, Google, and TD Bank.


He is a trustee of the Detroit Symphony Orchestra, a past board member of the American Marketing Association, and has advised a number of tech companies. He writes the Timeless & Timely newsletter, to help leaders make sense of today with lessons from the past, and hosts the Timeless Leadership podcast.


From the Show

Alan Mulally’s Twitter chat. As discussed during the show, here’s a link to the Twitter Q&A Scott facilitated with former Ford CEO Alan Mulally back in 2009.

What brand has made Scott smile recently? Scott highlighted Delta, specifically Ed Bastian’s leadership throughout this past difficult week for the brand. The airline’s authentic, transparent leadership consistently makes him smile.

Connect with Scott on LinkedIn and check out his website for his newsletter and more timeless content.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1780 From Startup to Standout: Winning in CPG https://www.nickwestergaard.com/from-startup-to-standout-winning-in-cpg Dr. James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. A cultural anthropologist turned business strategist, he has advised over 150 brands, including Dude Wipes and Dr. Squatch. He also hosts Startup Confidential and writes Homo Imaginari on Substack. With work featured in Inc. and Business Insider, James brings his sharp perspective on brand growth and strategy. About James Richardson Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others. James also hosts his own business podcast—Startup Confidential —on YouTube, Apple, Spotify, and most major podcast platforms. And he writes a Substack publication on contemporary social issue—Homo Imaginari — every week. His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts. From the Show What brand has made James smile recently? James pointed us to the festive holiday smile he got from Dude Wipes for their Dingle Bells holiday balsam fur wipes. Connect with James on LinkedIn and check out the website for his book Ramping Your Brand.  As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Feb 2025 07:30:00 -0000 From Startup to Standout: Winning in CPG full Nick Westergaard James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. Dr. James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. A cultural anthropologist turned business strategist, he has advised over 150 brands, including Dude Wipes and Dr. Squatch. He also hosts Startup Confidential and writes Homo Imaginari on Substack. With work featured in Inc. and Business Insider, James brings his sharp perspective on brand growth and strategy. About James Richardson Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others. James also hosts his own business podcast—Startup Confidential —on YouTube, Apple, Spotify, and most major podcast platforms. And he writes a Substack publication on contemporary social issue—Homo Imaginari — every week. His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts. From the Show What brand has made James smile recently? James pointed us to the festive holiday smile he got from Dude Wipes for their Dingle Bells holiday balsam fur wipes. Connect with James on LinkedIn and check out the website for his book Ramping Your Brand.  As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Dr. James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. A cultural anthropologist turned business strategist, he has advised over 150 brands, including Dude Wipes and Dr. Squatch. He also hosts Startup Confidential and writes Homo Imaginari on Substack. With work featured in Inc. and Business Insider, James brings his sharp perspective on brand growth and strategy.


About James Richardson

Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others. James also hosts his own business podcast—Startup Confidential —on YouTube, Apple, Spotify, and most major podcast platforms. And he writes a Substack publication on contemporary social issue—Homo Imaginari — every week. His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts.


From the Show

What brand has made James smile recently? James pointed us to the festive holiday smile he got from Dude Wipes for their Dingle Bells holiday balsam fur wipes.

Connect with James on LinkedIn and check out the website for his book Ramping Your Brand. 


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1767 Brand Storytelling Takes Flight at Southwest Air https://www.nickwestergaard.com/brand-storytelling-takes-flight-at-southwest-air Derek K. Hubbard is Manager of Public Relations for Southwest Airlines. In his role, Derek shares the story of Southwest with audiences across a variety of channels. For more than 10 years, Derek has been a sought after expert on how to craft compelling stories and influence audiences. He believes stories can change the world and everyone has one waiting to be told. We discussed all of this and more this week on the On Brand podcast. About Derek K. Hubbard Derek K. Hubbard is the Manager of Public Relations for Southwest Airlines, where he helps share the airline’s story across a variety of channels. This year, he served as a jury member for Brandstorytelling 2025, a sanctioned event of the Sundance Film Festival, evaluating top films, podcasts, and episodes. With a background as a television producer in Dallas and experience in financial communications in London, Derek’s expertise spans media, storytelling, and brand strategy. He’s been recognized as a PR News 30 and Under Rising PR Star and has contributed to outlets like The New York Times, The Washington Post, and The Today Show. An avid communicator and entertainment enthusiast, he’s even made an appearance on Carpool Karaoke! From the Show Want more on that Herb Kelleher Malice in Dallas arm-wrestling match? Check out the full story on the Southwest website! What brand has made Derek smile recently? “During my time at (Sundance's) Brand Storytelling (Festival), I had the pleasure of watching and and an episode of a series called Celebrity Substitute, which I believe is streaming on YouTube. What was really cool about about this series is that they went into classrooms and highlighted education, highlighted teachers and the incredible work that they are doing within our classrooms.” Connect with Derek on LinkedIn and check out Southwest’s social channels and their website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Feb 2025 07:30:00 -0000 Brand Storytelling Takes Flight at Southwest Air full Nick Westergaard Derek K. Hubbard is Manager of Public Relations for Southwest Airlines. Derek K. Hubbard is Manager of Public Relations for Southwest Airlines. In his role, Derek shares the story of Southwest with audiences across a variety of channels. For more than 10 years, Derek has been a sought after expert on how to craft compelling stories and influence audiences. He believes stories can change the world and everyone has one waiting to be told. We discussed all of this and more this week on the On Brand podcast. About Derek K. Hubbard Derek K. Hubbard is the Manager of Public Relations for Southwest Airlines, where he helps share the airline’s story across a variety of channels. This year, he served as a jury member for Brandstorytelling 2025, a sanctioned event of the Sundance Film Festival, evaluating top films, podcasts, and episodes. With a background as a television producer in Dallas and experience in financial communications in London, Derek’s expertise spans media, storytelling, and brand strategy. He’s been recognized as a PR News 30 and Under Rising PR Star and has contributed to outlets like The New York Times, The Washington Post, and The Today Show. An avid communicator and entertainment enthusiast, he’s even made an appearance on Carpool Karaoke! From the Show Want more on that Herb Kelleher Malice in Dallas arm-wrestling match? Check out the full story on the Southwest website! What brand has made Derek smile recently? “During my time at (Sundance's) Brand Storytelling (Festival), I had the pleasure of watching and and an episode of a series called Celebrity Substitute, which I believe is streaming on YouTube. What was really cool about about this series is that they went into classrooms and highlighted education, highlighted teachers and the incredible work that they are doing within our classrooms.” Connect with Derek on LinkedIn and check out Southwest’s social channels and their website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Derek K. Hubbard is Manager of Public Relations for Southwest Airlines. In his role, Derek shares the story of Southwest with audiences across a variety of channels. For more than 10 years, Derek has been a sought after expert on how to craft compelling stories and influence audiences. He believes stories can change the world and everyone has one waiting to be told. We discussed all of this and more this week on the On Brand podcast.


About Derek K. Hubbard

Derek K. Hubbard is the Manager of Public Relations for Southwest Airlines, where he helps share the airline’s story across a variety of channels. This year, he served as a jury member for Brandstorytelling 2025, a sanctioned event of the Sundance Film Festival, evaluating top films, podcasts, and episodes. With a background as a television producer in Dallas and experience in financial communications in London, Derek’s expertise spans media, storytelling, and brand strategy. He’s been recognized as a PR News 30 and Under Rising PR Star and has contributed to outlets like The New York Times, The Washington Post, and The Today Show. An avid communicator and entertainment enthusiast, he’s even made an appearance on Carpool Karaoke!


From the Show

Want more on that Herb Kelleher Malice in Dallas arm-wrestling match? Check out the full story on the Southwest website!

What brand has made Derek smile recently? “During my time at (Sundance's) Brand Storytelling (Festival), I had the pleasure of watching and and an episode of a series called Celebrity Substitute, which I believe is streaming on YouTube. What was really cool about about this series is that they went into classrooms and highlighted education, highlighted teachers and the incredible work that they are doing within our classrooms.”

Connect with Derek on LinkedIn and check out Southwest’s social channels and their website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2103 Context is King: Designing with Purpose and Impact https://www.nickwestergaard.com/context-is-king-designing-with-purpose-and-impact Todd Bracher, founder of BRACHER, is a leading industrial designer and strategist with 25+ years of experience. He shares how he blends design, science, and business to drive innovation, launch groundbreaking products, and advise top brands on differentiation. We discussed all of this and more this week on the On Brand podcast. About Todd Bracher Todd Bracher founded BRACHER, an Industrial Design and Advisory firm. With over 25 years of experience, Todd integrates design, science, and business to drive sustained growth. He has launched over 200 products, secured two dozen patents, and a three-time International Designer of the Year recipient. Known for guiding strategic differentiation and navigating disruption, Todd is a sought-after advisor for top brands and startups. In 2022 he launched Betterlab to champion science-based design. Residing in New York, Todd is a dedicated father committed to making a positive impact. From the Show What brand has made Todd smile recently? Todd shared the smiles that came from both him and his sons as a result of his new Baggu laptop sleeve. Guess what the sleeve features? Smiley faces — more smiles! Connect with Todd on LinkedIn or his website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Feb 2025 07:30:00 -0000 Context is King: Designing with Purpose and Impact full Nick Westergaard Todd Bracher, founder of BRACHER, is a leading industrial designer and strategist with 25+ years of experience. Todd Bracher, founder of BRACHER, is a leading industrial designer and strategist with 25+ years of experience. He shares how he blends design, science, and business to drive innovation, launch groundbreaking products, and advise top brands on differentiation. We discussed all of this and more this week on the On Brand podcast. About Todd Bracher Todd Bracher founded BRACHER, an Industrial Design and Advisory firm. With over 25 years of experience, Todd integrates design, science, and business to drive sustained growth. He has launched over 200 products, secured two dozen patents, and a three-time International Designer of the Year recipient. Known for guiding strategic differentiation and navigating disruption, Todd is a sought-after advisor for top brands and startups. In 2022 he launched Betterlab to champion science-based design. Residing in New York, Todd is a dedicated father committed to making a positive impact. From the Show What brand has made Todd smile recently? Todd shared the smiles that came from both him and his sons as a result of his new Baggu laptop sleeve. Guess what the sleeve features? Smiley faces — more smiles! Connect with Todd on LinkedIn or his website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Todd Bracher, founder of BRACHER, is a leading industrial designer and strategist with 25+ years of experience. He shares how he blends design, science, and business to drive innovation, launch groundbreaking products, and advise top brands on differentiation. We discussed all of this and more this week on the On Brand podcast.


About Todd Bracher

Todd Bracher founded BRACHER, an Industrial Design and Advisory firm. With over 25 years of experience, Todd integrates design, science, and business to drive sustained growth. He has launched over 200 products, secured two dozen patents, and a three-time International Designer of the Year recipient. Known for guiding strategic differentiation and navigating disruption, Todd is a sought-after advisor for top brands and startups. In 2022 he launched Betterlab to champion science-based design. Residing in New York, Todd is a dedicated father committed to making a positive impact.


From the Show

What brand has made Todd smile recently? Todd shared the smiles that came from both him and his sons as a result of his new Baggu laptop sleeve. Guess what the sleeve features? Smiley faces — more smiles!

Connect with Todd on LinkedIn or his website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1645 Revolutionizing Brand Storytelling with Superplastic https://www.nickwestergaard.com/revolutionizing-brand-storytelling-with-superplastic On this episode of On Brand, Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. With 23+ million social media followers, Superplastic blends storytelling, commerce, and AI to create innovative experiences. Jennifer also reflects on her career leading brands like Dapper Labs, Hoonigan, the NBA, and more. About Jennifer van Dijk Jennifer van Dijk is the CEO of Superplastic, a leading entertainment company renowned for transforming animated characters into engaging content, immersive experiences, and innovative products. With over 23 million social media followers and counting, Superplastic successfully monetizes across digital media, gaming, television, and experiential platforms. Jennifer excels in next-gen entertainment, seamlessly merging content and commerce through beloved intellectual properties, AI, and pioneering revenue streams. Before Superplastic, Jennifer was President of Dapper Labs North America, CEO of Hoonigan, and roles as EVP of Digital & Content Partnerships at Wasserman, Chief Strategy Officer for the LA Clippers, and VP of Team Marketing & Business Operations at the NBA. From the Show What brand has made Jennifer smile recently? Jennifer pointed to a recent Gap ad that represents a throwback to the brand's iconic OG ”dance ads.” Connect with Jennifer on LinkedIn and learn more about Superplastic on their website and YouTube. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Jan 2025 07:30:00 -0000 Revolutionizing Brand Storytelling with Superplastic full Nick Westergaard On this episode of On Brand, Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. On this episode of On Brand, Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. With 23+ million social media followers, Superplastic blends storytelling, commerce, and AI to create innovative experiences. Jennifer also reflects on her career leading brands like Dapper Labs, Hoonigan, the NBA, and more. About Jennifer van Dijk Jennifer van Dijk is the CEO of Superplastic, a leading entertainment company renowned for transforming animated characters into engaging content, immersive experiences, and innovative products. With over 23 million social media followers and counting, Superplastic successfully monetizes across digital media, gaming, television, and experiential platforms. Jennifer excels in next-gen entertainment, seamlessly merging content and commerce through beloved intellectual properties, AI, and pioneering revenue streams. Before Superplastic, Jennifer was President of Dapper Labs North America, CEO of Hoonigan, and roles as EVP of Digital & Content Partnerships at Wasserman, Chief Strategy Officer for the LA Clippers, and VP of Team Marketing & Business Operations at the NBA. From the Show What brand has made Jennifer smile recently? Jennifer pointed to a recent Gap ad that represents a throwback to the brand's iconic OG ”dance ads.” Connect with Jennifer on LinkedIn and learn more about Superplastic on their website and YouTube. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this episode of On Brand, Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. With 23+ million social media followers, Superplastic blends storytelling, commerce, and AI to create innovative experiences. Jennifer also reflects on her career leading brands like Dapper Labs, Hoonigan, the NBA, and more.


About Jennifer van Dijk

Jennifer van Dijk is the CEO of Superplastic, a leading entertainment company renowned for transforming animated characters into engaging content, immersive experiences, and innovative products. With over 23 million social media followers and counting, Superplastic successfully monetizes across digital media, gaming, television, and experiential platforms. Jennifer excels in next-gen entertainment, seamlessly merging content and commerce through beloved intellectual properties, AI, and pioneering revenue streams. Before Superplastic, Jennifer was President of Dapper Labs North America, CEO of Hoonigan, and roles as EVP of Digital & Content Partnerships at Wasserman, Chief Strategy Officer for the LA Clippers, and VP of Team Marketing & Business Operations at the NBA.


From the Show

What brand has made Jennifer smile recently? Jennifer pointed to a recent Gap ad that represents a throwback to the brand's iconic OG ”dance ads.”

Connect with Jennifer on LinkedIn and learn more about Superplastic on their website and YouTube.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1652 How Crayola Champions Creativity & Connection https://www.nickwestergaard.com/how-crayola-champions-creativity-connection In this episode of On Brand, we’re celebrating creativity with Victoria Lozano, Executive Vice President at Crayola. As Crayola kicks off its annual Creativity Week, Victoria joins us to discuss the brand’s mission to inspire imagination and innovation in children and adults alike. From their iconic crayons to bold initiatives like the Campaign for Creativity, Crayola is more than a brand—it’s a champion for self-expression and connection through art. Tune in to hear how Crayola is fostering creativity across generations and empowering us all to think outside the lines. About Victoria Lozano Victoria Lozano is the Executive Vice President of Brand Marketing at Crayola LLC, where she oversees brand activation, digital strategy, consumer communications, partnerships, education marketing, and location-based entertainment (LBE), as well as leading Crayola Studios, which creates family-focused content to inspire creativity. Previously, she was Vice President of Marketing at Cadbury North America, managing the $1.2B Gum and Mints Portfolio, and held marketing roles at Miller Brewing Company, Warner-Lambert, and Pfizer. Victoria holds an MBA in Marketing and Finance and a BS in Marketing and Classical Studies (summa cum laude) from New York University. She also serves on the board of The Children’s Home of Easton in Pennsylvania. From the Show What brand has made Victoria smile recently? Victoria shared the recent holiday ad from Coca-Cola centered on the story of “The New Guy.” Connect with Victoria on LinkedIn and learn more about Crayola Creativity Week and their Campaign for Creativity. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Jan 2025 07:30:00 -0000 How Crayola Champions Creativity & Connection full Nick Westergaard In this episode of On Brand, we’re celebrating creativity with Victoria Lozano, Executive Vice President at Crayola. In this episode of On Brand, we’re celebrating creativity with Victoria Lozano, Executive Vice President at Crayola. As Crayola kicks off its annual Creativity Week, Victoria joins us to discuss the brand’s mission to inspire imagination and innovation in children and adults alike. From their iconic crayons to bold initiatives like the Campaign for Creativity, Crayola is more than a brand—it’s a champion for self-expression and connection through art. Tune in to hear how Crayola is fostering creativity across generations and empowering us all to think outside the lines. About Victoria Lozano Victoria Lozano is the Executive Vice President of Brand Marketing at Crayola LLC, where she oversees brand activation, digital strategy, consumer communications, partnerships, education marketing, and location-based entertainment (LBE), as well as leading Crayola Studios, which creates family-focused content to inspire creativity. Previously, she was Vice President of Marketing at Cadbury North America, managing the $1.2B Gum and Mints Portfolio, and held marketing roles at Miller Brewing Company, Warner-Lambert, and Pfizer. Victoria holds an MBA in Marketing and Finance and a BS in Marketing and Classical Studies (summa cum laude) from New York University. She also serves on the board of The Children’s Home of Easton in Pennsylvania. From the Show What brand has made Victoria smile recently? Victoria shared the recent holiday ad from Coca-Cola centered on the story of “The New Guy.” Connect with Victoria on LinkedIn and learn more about Crayola Creativity Week and their Campaign for Creativity. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of On Brand, we’re celebrating creativity with Victoria Lozano, Executive Vice President at Crayola. As Crayola kicks off its annual Creativity Week, Victoria joins us to discuss the brand’s mission to inspire imagination and innovation in children and adults alike. From their iconic crayons to bold initiatives like the Campaign for Creativity, Crayola is more than a brand—it’s a champion for self-expression and connection through art. Tune in to hear how Crayola is fostering creativity across generations and empowering us all to think outside the lines.


About Victoria Lozano

Victoria Lozano is the Executive Vice President of Brand Marketing at Crayola LLC, where she oversees brand activation, digital strategy, consumer communications, partnerships, education marketing, and location-based entertainment (LBE), as well as leading Crayola Studios, which creates family-focused content to inspire creativity. Previously, she was Vice President of Marketing at Cadbury North America, managing the $1.2B Gum and Mints Portfolio, and held marketing roles at Miller Brewing Company, Warner-Lambert, and Pfizer. Victoria holds an MBA in Marketing and Finance and a BS in Marketing and Classical Studies (summa cum laude) from New York University. She also serves on the board of The Children’s Home of Easton in Pennsylvania.


From the Show

What brand has made Victoria smile recently? Victoria shared the recent holiday ad from Coca-Cola centered on the story of “The New Guy.”

Connect with Victoria on LinkedIn and learn more about Crayola Creativity Week and their Campaign for Creativity.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2211 From President Clinton’s Office to Crisis Communication https://www.nickwestergaard.com/from-president-clintons-office-to-crisis-communication Elie Jacobs is a Founding Partner at Purposeful Advisors. With a career that began in President Clinton's post-presidential office, Elie has worked for some of the world's leading public affairs and strategic communications consultancies helping clients navigate the increasingly crisis-fraught media landscape. We discussed all of this and more this week on the On Brand podcast. About Elie Jacobs Elie Jacobs is a Founding Partner at Purposeful Advisors. Elie has more than two decades of experience as a public affairs and strategic communications professional. He began his communications career as a press aide in the post-presidential office of President Bill Clinton, handling Clinton’s briefing materials and working with the news media. He has worked for some of the world’s leading public affairs and strategic communications consultancies, including Brunswick Group, Public Strategies, Sloane & Company, Glover Park Group, and Kivvit. Elie has served as a Senior Advisor to a leading global strategic advisory firm and is a sought-after advisor for political candidates and elected officials. He’s a Political Partner with the Truman National Security Project, a member of Chatham House, and frequently provides expert media commentary on American and Israeli politics and national security. From the Show What brand has made Elie smile recently? Elie told the story of Gaggenau based on their curiosity-building ad “For Those Who Know” in the Harvard Business Review. Connect with Elie on LinkedIn and the Purposeful Advisors website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Jan 2025 07:30:00 -0000 From President Clinton’s Office to Crisis Communication full Nick Westergaard Elie Jacobs is a Founding Partner at Purposeful Advisors. Elie Jacobs is a Founding Partner at Purposeful Advisors. With a career that began in President Clinton's post-presidential office, Elie has worked for some of the world's leading public affairs and strategic communications consultancies helping clients navigate the increasingly crisis-fraught media landscape. We discussed all of this and more this week on the On Brand podcast. About Elie Jacobs Elie Jacobs is a Founding Partner at Purposeful Advisors. Elie has more than two decades of experience as a public affairs and strategic communications professional. He began his communications career as a press aide in the post-presidential office of President Bill Clinton, handling Clinton’s briefing materials and working with the news media. He has worked for some of the world’s leading public affairs and strategic communications consultancies, including Brunswick Group, Public Strategies, Sloane & Company, Glover Park Group, and Kivvit. Elie has served as a Senior Advisor to a leading global strategic advisory firm and is a sought-after advisor for political candidates and elected officials. He’s a Political Partner with the Truman National Security Project, a member of Chatham House, and frequently provides expert media commentary on American and Israeli politics and national security. From the Show What brand has made Elie smile recently? Elie told the story of Gaggenau based on their curiosity-building ad “For Those Who Know” in the Harvard Business Review. Connect with Elie on LinkedIn and the Purposeful Advisors website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Elie Jacobs is a Founding Partner at Purposeful Advisors. With a career that began in President Clinton's post-presidential office, Elie has worked for some of the world's leading public affairs and strategic communications consultancies helping clients navigate the increasingly crisis-fraught media landscape. We discussed all of this and more this week on the On Brand podcast.


About Elie Jacobs

Elie Jacobs is a Founding Partner at Purposeful Advisors. Elie has more than two decades of experience as a public affairs and strategic communications professional. He began his communications career as a press aide in the post-presidential office of President Bill Clinton, handling Clinton’s briefing materials and working with the news media. He has worked for some of the world’s leading public affairs and strategic communications consultancies, including Brunswick Group, Public Strategies, Sloane & Company, Glover Park Group, and Kivvit.


Elie has served as a Senior Advisor to a leading global strategic advisory firm and is a sought-after advisor for political candidates and elected officials. He’s a Political Partner with the Truman National Security Project, a member of Chatham House, and frequently provides expert media commentary on American and Israeli politics and national security.


From the Show

What brand has made Elie smile recently? Elie told the story of Gaggenau based on their curiosity-building ad “For Those Who Know” in the Harvard Business Review.

Connect with Elie on LinkedIn and the Purposeful Advisors website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1735 Pushing Creative Boundaries with Cannabis Advertising https://www.nickwestergaard.com/pushing-creative-boundaries-with-cannabis-advertising Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials. We discussed all of this and more this week on the On Brand podcast. About Tommy Means Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism, a creative advertising agency with offices in San Francisco, New York, and Seattle. Under his creative leadership, Mekanism has been named a Top 10 Most Effective Independent Agency in the US by the Effie Index, and Independent Agency of the Year by The Drum. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials with Academy Award-winning director Spike Jonze. From the Show What brand has made Tommy smile recently? Tommy shared a smile from AirBNB. Connect with Tommy on LinkedIn or the Mekanism website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Jan 2025 07:30:00 -0000 Pushing Creative Boundaries with Cannabis Advertising full Nick Westergaard Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism. Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials. We discussed all of this and more this week on the On Brand podcast. About Tommy Means Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism, a creative advertising agency with offices in San Francisco, New York, and Seattle. Under his creative leadership, Mekanism has been named a Top 10 Most Effective Independent Agency in the US by the Effie Index, and Independent Agency of the Year by The Drum. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials with Academy Award-winning director Spike Jonze. From the Show What brand has made Tommy smile recently? Tommy shared a smile from AirBNB. Connect with Tommy on LinkedIn or the Mekanism website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials. We discussed all of this and more this week on the On Brand podcast.


About Tommy Means

Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism, a creative advertising agency with offices in San Francisco, New York, and Seattle. Under his creative leadership, Mekanism has been named a Top 10 Most Effective Independent Agency in the US by the Effie Index, and Independent Agency of the Year by The Drum. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials with Academy Award-winning director Spike Jonze.


From the Show

What brand has made Tommy smile recently? Tommy shared a smile from AirBNB.

Connect with Tommy on LinkedIn or the Mekanism website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1736 Customer-Centric Brand Storytelling https://www.nickwestergaard.com/customer-centric-brand-storytelling Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles-based brand studio and production company infusing insight with imagination to drive brand, business, and culture. We discussed all of this and more this week on the On Brand podcast. About Joe Wright Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles based brand studio and production company infusing insight with imagination to drive brand, business, and culture. Joe is a meticulous craftsman, who designs every detail to impact the greater story of his films. As a co-founder and chief creative officer of Sibling Rivalry, Joe’s work brings the audience on a journey of striking imagery and authentic storytelling. He’s collaborated with brands such as Cadillac, Calvin Klein, Samsung, and HPE. He has won numerous industry awards and accolades, directed Super Bowl campaigns, and he has work that is featured in the permanent collection of the Cooper Hewitt Museum in New York. From the Show What brand has made Joe smile recently? Joe said he would be unabashedly self-promotional (LOL!) and share Sibling Rivalry's recent work for the steaming service Philo, which brings smiles to faces both internally and externally. Connect with Joe on LinkedIn and the Sibling Rivalry website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Dec 2024 07:30:00 -0000 Customer-Centric Brand Storytelling full Nick Westergaard Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry. Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles-based brand studio and production company infusing insight with imagination to drive brand, business, and culture. We discussed all of this and more this week on the On Brand podcast. About Joe Wright Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles based brand studio and production company infusing insight with imagination to drive brand, business, and culture. Joe is a meticulous craftsman, who designs every detail to impact the greater story of his films. As a co-founder and chief creative officer of Sibling Rivalry, Joe’s work brings the audience on a journey of striking imagery and authentic storytelling. He’s collaborated with brands such as Cadillac, Calvin Klein, Samsung, and HPE. He has won numerous industry awards and accolades, directed Super Bowl campaigns, and he has work that is featured in the permanent collection of the Cooper Hewitt Museum in New York. From the Show What brand has made Joe smile recently? Joe said he would be unabashedly self-promotional (LOL!) and share Sibling Rivalry's recent work for the steaming service Philo, which brings smiles to faces both internally and externally. Connect with Joe on LinkedIn and the Sibling Rivalry website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles-based brand studio and production company infusing insight with imagination to drive brand, business, and culture. We discussed all of this and more this week on the On Brand podcast.


About Joe Wright

Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles based brand studio and production company infusing insight with imagination to drive brand, business, and culture. Joe is a meticulous craftsman, who designs every detail to impact the greater story of his films. As a co-founder and chief creative officer of Sibling Rivalry, Joe’s work brings the audience on a journey of striking imagery and authentic storytelling. He’s collaborated with brands such as Cadillac, Calvin Klein, Samsung, and HPE. He has won numerous industry awards and accolades, directed Super Bowl campaigns, and he has work that is featured in the permanent collection of the Cooper Hewitt Museum in New York.


From the Show

What brand has made Joe smile recently? Joe said he would be unabashedly self-promotional (LOL!) and share Sibling Rivalry's recent work for the steaming service Philo, which brings smiles to faces both internally and externally.

Connect with Joe on LinkedIn and the Sibling Rivalry website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1836 The Naughty and Nice Brands of 2024 https://www.nickwestergaard.com/the-naughty-and-nice-brands-of-2024 This week we have our annual holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2024.” The smart folks at Brand Federation developed this seasonally appropriate snapshot of brand behavior looking back on this past year and the year ahead at 2025. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. About Matt Williams Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Dec 2024 07:00:00 -0000 The Naughty and Nice Brands of 2024 full Nick Westergaard This week we have our annual holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2024.” This week we have our annual holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2024.” The smart folks at Brand Federation developed this seasonally appropriate snapshot of brand behavior looking back on this past year and the year ahead at 2025. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. About Matt Williams Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices This week we have our annual holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2024.” The smart folks at Brand Federation developed this seasonally appropriate snapshot of brand behavior looking back on this past year and the year ahead at 2025. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year.


About Matt Williams

Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2247 Planning Your Media Strategy for the Year Ahead https://www.nickwestergaard.com/planning-your-media-strategy-for-the-year-ahead Justin Goldstein is the Founder and Lead Strategist of PR72, an integrated communications agency that helps organizations like Uber, AARP, and General Motors unlock growth and build their brands. We discussed all of this and more this week on the On Brand podcast. About Justin Goldstein Justin Goldstein is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73. This integrated communications agency helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin’s mission? To empower brands to develop trust at every touchpoint. Justin’s journey and personal story testify to the power of resilience and resourcefulness. Born with a cyst on his kidney, Justin learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients. From the Show What brand has made Justin smile recently? Justin shared the consistent smiles he gets from real estate brokerage SERHANT. Connect with Justin on LinkedIn and the PR73 website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Dec 2024 07:00:00 -0000 Planning Your Media Strategy for the Year Ahead full Nick Westergaard Justin Goldstein is the Founder and Lead Strategist of PR72, an integrated communications agency. Justin Goldstein is the Founder and Lead Strategist of PR72, an integrated communications agency that helps organizations like Uber, AARP, and General Motors unlock growth and build their brands. We discussed all of this and more this week on the On Brand podcast. About Justin Goldstein Justin Goldstein is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73. This integrated communications agency helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin’s mission? To empower brands to develop trust at every touchpoint. Justin’s journey and personal story testify to the power of resilience and resourcefulness. Born with a cyst on his kidney, Justin learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients. From the Show What brand has made Justin smile recently? Justin shared the consistent smiles he gets from real estate brokerage SERHANT. Connect with Justin on LinkedIn and the PR73 website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Justin Goldstein is the Founder and Lead Strategist of PR72, an integrated communications agency that helps organizations like Uber, AARP, and General Motors unlock growth and build their brands. We discussed all of this and more this week on the On Brand podcast.


About Justin Goldstein

Justin Goldstein is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73. This integrated communications agency helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin’s mission? To empower brands to develop trust at every touchpoint. Justin’s journey and personal story testify to the power of resilience and resourcefulness.

Born with a cyst on his kidney, Justin learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients.


From the Show

What brand has made Justin smile recently? Justin shared the consistent smiles he gets from real estate brokerage SERHANT.

Connect with Justin on LinkedIn and the PR73 website.

As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1495 How to Build a Brand with Soul https://www.nickwestergaard.com/how-to-build-a-brand-with-soul Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. Building Brands with Soul is also the title of her new book. During her 25-year career, she's worked with brands including Unilever, Mars Inc, Diageo, and HP. We discussed all of this and more this week on the On Brand podcast. About Siew Ting Foo Siew Ting  Foo is a transformational growth leader who builds businesses and brands with soul. She has focused most of her 25-year career on this mission by infusing human-centric growth strategies into brands including Unilever, Mars Inc. Diageo, Fonterra, and, most recently, HP Inc. As a female leader who has worked in global business and marketing roles, Siew Ting shares her experiences in her new book: Building Brand with Soul — from creating value for shareholders, humanizing growth strategies for global brands or leading groundbreaking initiatives that set industry benchmarks. Siew Ting has received recognition as a transformational business leader across the region who helped build businesses and brands with soul.  She was named consecutively 6 times as Asia’s most purposeful and influential CMO and named Asia/China top women leader. The book is her continuous commitment to inspire and nurture the next generation of marketing leaders. From the Show What brand has made Siew Ting smile recently? Siew Ting shared two — e.l.f. Cosmetics and Jaguar! Connect with Siew Ting Foo on LinkedIn and her website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Dec 2024 08:00:00 -0000 How to Build a Brand with Soul full Nick Westergaard Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. Building Brands with Soul is also the title of her new book. During her 25-year career, she's worked with brands including Unilever, Mars Inc, Diageo, and HP. We discussed all of this and more this week on the On Brand podcast. About Siew Ting Foo Siew Ting  Foo is a transformational growth leader who builds businesses and brands with soul. She has focused most of her 25-year career on this mission by infusing human-centric growth strategies into brands including Unilever, Mars Inc. Diageo, Fonterra, and, most recently, HP Inc. As a female leader who has worked in global business and marketing roles, Siew Ting shares her experiences in her new book: Building Brand with Soul — from creating value for shareholders, humanizing growth strategies for global brands or leading groundbreaking initiatives that set industry benchmarks. Siew Ting has received recognition as a transformational business leader across the region who helped build businesses and brands with soul.  She was named consecutively 6 times as Asia’s most purposeful and influential CMO and named Asia/China top women leader. The book is her continuous commitment to inspire and nurture the next generation of marketing leaders. From the Show What brand has made Siew Ting smile recently? Siew Ting shared two — e.l.f. Cosmetics and Jaguar! Connect with Siew Ting Foo on LinkedIn and her website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. Building Brands with Soul is also the title of her new book. During her 25-year career, she's worked with brands including Unilever, Mars Inc, Diageo, and HP. We discussed all of this and more this week on the On Brand podcast.


About Siew Ting Foo

Siew Ting  Foo is a transformational growth leader who builds businesses and brands with soul. She has focused most of her 25-year career on this mission by infusing human-centric growth strategies into brands including Unilever, Mars Inc. Diageo, Fonterra, and, most recently, HP Inc. As a female leader who has worked in global business and marketing roles, Siew Ting shares her experiences in her new book: Building Brand with Soul — from creating value for shareholders, humanizing growth strategies for global brands or leading groundbreaking initiatives that set industry benchmarks.


Siew Ting has received recognition as a transformational business leader across the region who helped build businesses and brands with soul.  She was named consecutively 6 times as Asia’s most purposeful and influential CMO and named Asia/China top women leader. The book is her continuous commitment to inspire and nurture the next generation of marketing leaders.


From the Show

What brand has made Siew Ting smile recently? Siew Ting shared two — e.l.f. Cosmetics and Jaguar!

Connect with Siew Ting Foo on LinkedIn and her website.

As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1662 Why Authentic Brands Question Assumptions https://www.nickwestergaard.com/the-intersection-of-marketing-entertainment-with-aisea-laungaue Katie Cabanas has been called the Bilingual Brand Builder. In a career spanning diverse organizations such as AT&T, Coca-Cola and the University of Miami, Katie specializes in strategic planning and implementation of branding, marketing, and philanthropic campaigns. We discussed all of this and more this week on the On Brand podcast. About Katie Cabanas Katie Cabanas is the founder of Cabanas Consulting and has a rich history of connecting people to brands and causes, creating lasting value. Her journey includes pivotal roles at AT&T, Coca-Cola, the University of Miami, and A-ROD CORP., where she served as Vice President of Operations, overseeing strategic planning and implementation of branding, marketing, and philanthropy. Katie's experience also encompasses major fundraising initiatives, such as launching the University of Miami's $1.6 billion Momentum campaign, and working with global marketing firm Golin, specializing in U.S. Hispanic accounts and crisis management.  Fluent in Spanish and holding an MBA from Florida International University, Katie is a seasoned professional whose expertise continues to drive impactful results. From the Show What brand has made Katie smile recently? Katie pointed us to Martha Stewart — the person and the brand that was authentically revealed in the new documentary on Netflix. Connect with Katie on LinkedIn and the Cabanas Consulting website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Nov 2024 08:00:00 -0000 Why Authentic Brands Question Assumptions full Nick Westergaard Katie Cabanas has been called the Bilingual Brand Builder. Katie Cabanas has been called the Bilingual Brand Builder. In a career spanning diverse organizations such as AT&T, Coca-Cola and the University of Miami, Katie specializes in strategic planning and implementation of branding, marketing, and philanthropic campaigns. We discussed all of this and more this week on the On Brand podcast. About Katie Cabanas Katie Cabanas is the founder of Cabanas Consulting and has a rich history of connecting people to brands and causes, creating lasting value. Her journey includes pivotal roles at AT&T, Coca-Cola, the University of Miami, and A-ROD CORP., where she served as Vice President of Operations, overseeing strategic planning and implementation of branding, marketing, and philanthropy. Katie's experience also encompasses major fundraising initiatives, such as launching the University of Miami's $1.6 billion Momentum campaign, and working with global marketing firm Golin, specializing in U.S. Hispanic accounts and crisis management.  Fluent in Spanish and holding an MBA from Florida International University, Katie is a seasoned professional whose expertise continues to drive impactful results. From the Show What brand has made Katie smile recently? Katie pointed us to Martha Stewart — the person and the brand that was authentically revealed in the new documentary on Netflix. Connect with Katie on LinkedIn and the Cabanas Consulting website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Katie Cabanas has been called the Bilingual Brand Builder. In a career spanning diverse organizations such as AT&T, Coca-Cola and the University of Miami, Katie specializes in strategic planning and implementation of branding, marketing, and philanthropic campaigns. We discussed all of this and more this week on the On Brand podcast.


About Katie Cabanas

Katie Cabanas is the founder of Cabanas Consulting and has a rich history of connecting people to brands and causes, creating lasting value. Her journey includes pivotal roles at AT&T, Coca-Cola, the University of Miami, and A-ROD CORP., where she served as Vice President of Operations, overseeing strategic planning and implementation of branding, marketing, and philanthropy. Katie's experience also encompasses major fundraising initiatives, such as launching the University of Miami's $1.6 billion Momentum campaign, and working with global marketing firm Golin, specializing in U.S. Hispanic accounts and crisis management.  Fluent in Spanish and holding an MBA from Florida International University, Katie is a seasoned professional whose expertise continues to drive impactful results.


From the Show

What brand has made Katie smile recently? Katie pointed us to Martha Stewart — the person and the brand that was authentically revealed in the new documentary on Netflix.

Connect with Katie on LinkedIn and the Cabanas Consulting website.

As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1653 AI Supported Collaboration & Creativity https://www.nickwestergaard.com/ai-supported-collaboration-creativity Cliff Ettridge is Director at The Team, where he leads their employee experience strand. His work for clients such as IBM and the BBC helps bring brand strategies to life internally and externally. We discussed all of this and more this week on the On Brand podcast. About Cliff Ettridge Since joining the agency in 2002, Cliff Ettridge has led their employee experience strand, delivering projects for brands such as IBM, RBS, Three, and the BBC. With over 25 years of experience developing employee engagement strategies, Cliff’s expertise lies in developing ideas that bring basic business concepts to life and attract and retain talent. Today he leads a team delivering work for BP, the Open University, and Centrica. He designs employer brands, creates internal communication plans, and develops campaigns to bring business strategies and messages to life. From the Show What brand has made Cliff smile recently? Cliff shared a recent smile from shoe brand ASICS for their brilliant new ad featuring Succession's Brian Cox in-character as Logan Roy in running shorts and shoes! Connect with Cliff on LinkedIn and team.co.uk. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Nov 2024 07:30:00 -0000 AI Supported Collaboration & Creativity full Nick Westergaard Cliff Ettridge is Director at The Team, where he leads their employee experience strand. Cliff Ettridge is Director at The Team, where he leads their employee experience strand. His work for clients such as IBM and the BBC helps bring brand strategies to life internally and externally. We discussed all of this and more this week on the On Brand podcast. About Cliff Ettridge Since joining the agency in 2002, Cliff Ettridge has led their employee experience strand, delivering projects for brands such as IBM, RBS, Three, and the BBC. With over 25 years of experience developing employee engagement strategies, Cliff’s expertise lies in developing ideas that bring basic business concepts to life and attract and retain talent. Today he leads a team delivering work for BP, the Open University, and Centrica. He designs employer brands, creates internal communication plans, and develops campaigns to bring business strategies and messages to life. From the Show What brand has made Cliff smile recently? Cliff shared a recent smile from shoe brand ASICS for their brilliant new ad featuring Succession's Brian Cox in-character as Logan Roy in running shorts and shoes! Connect with Cliff on LinkedIn and team.co.uk. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Cliff Ettridge is Director at The Team, where he leads their employee experience strand. His work for clients such as IBM and the BBC helps bring brand strategies to life internally and externally. We discussed all of this and more this week on the On Brand podcast.


About Cliff Ettridge

Since joining the agency in 2002, Cliff Ettridge has led their employee experience strand, delivering projects for brands such as IBM, RBS, Three, and the BBC. With over 25 years of experience developing employee engagement strategies, Cliff’s expertise lies in developing ideas that bring basic business concepts to life and attract and retain talent. Today he leads a team delivering work for BP, the Open University, and Centrica. He designs employer brands, creates internal communication plans, and develops campaigns to bring business strategies and messages to life.


From the Show

What brand has made Cliff smile recently? Cliff shared a recent smile from shoe brand ASICS for their brilliant new ad featuring Succession's Brian Cox in-character as Logan Roy in running shorts and shoes!

Connect with Cliff on LinkedIn and team.co.uk.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1821 Finding Your Brand Archetype https://www.nickwestergaard.com/the-intersection-of-marketing-entertainment-with-aisea-laungaue Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Through stories of female entrepreneurs and business leaders (including Argent's Sali Christeson), Jane lays out a brand strategy framework useful to organizations of all shapes and sizes. We discussed all of this and more this week on the On Brand podcast. About Jane McCarthy Jane McCarthy works with companies to define their foundational brand strategy. Collaborating with entrepreneurs and marketing teams, she helps clarify a brand’s essential archetype, core motivation, and intended customer impact. Bringing her 15 years of advertising experience to the table, she inspires strategic brand blueprints that are both authentic to who companies really are as well as ultra-compelling to customers. Along with her sister and business partner Kate McAndrew, Jane is co-author of the new book The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand. From the Show What brand has made Jane smile recently? Jane loves the Starface pimple patches she sees out and about. “That's a great example of branding.” Connect with Jane on LinkedIn and the Goddess Office website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Nov 2024 07:30:00 -0000 Finding Your Brand Archetype full Nick Westergaard Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Through stories of female entrepreneurs and business leaders (including Argent's Sali Christeson), Jane lays out a brand strategy framework useful to organizations of all shapes and sizes. We discussed all of this and more this week on the On Brand podcast. About Jane McCarthy Jane McCarthy works with companies to define their foundational brand strategy. Collaborating with entrepreneurs and marketing teams, she helps clarify a brand’s essential archetype, core motivation, and intended customer impact. Bringing her 15 years of advertising experience to the table, she inspires strategic brand blueprints that are both authentic to who companies really are as well as ultra-compelling to customers. Along with her sister and business partner Kate McAndrew, Jane is co-author of the new book The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand. From the Show What brand has made Jane smile recently? Jane loves the Starface pimple patches she sees out and about. “That's a great example of branding.” Connect with Jane on LinkedIn and the Goddess Office website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Through stories of female entrepreneurs and business leaders (including Argent's Sali Christeson), Jane lays out a brand strategy framework useful to organizations of all shapes and sizes. We discussed all of this and more this week on the On Brand podcast.


About Jane McCarthy

Jane McCarthy works with companies to define their foundational brand strategy. Collaborating with entrepreneurs and marketing teams, she helps clarify a brand’s essential archetype, core motivation, and intended customer impact. Bringing her 15 years of advertising experience to the table, she inspires strategic brand blueprints that are both authentic to who companies really are as well as ultra-compelling to customers. Along with her sister and business partner Kate McAndrew, Jane is co-author of the new book The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand.


From the Show

What brand has made Jane smile recently? Jane loves the Starface pimple patches she sees out and about. “That's a great example of branding.”

Connect with Jane on LinkedIn and the Goddess Office website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1717 The Value of B2B Brand Building https://www.nickwestergaard.com/the-value-of-b2b-brand-building Chris Eifert is the agency principal at B2B marketing agency TriComB2B. With an unconventional background as an engineer, he brings a unique and useful skillset to the B2B branding and marketing landscape. We discussed all of this and more this week on the On Brand podcast. About Chris Eifert Chris Eifert has more than 30 years of sales, marketing and management experience in a variety of technical industries. He joined TriComB2B in 2002 and held several management positions before purchasing the company in 2006. Prior to joining TriComB2B, Chris served in product and marketing management roles for SmartWorks, a strategic business unit of Standard Register (now Taylor Communications). Before that, he held a variety of engineering, sales, product development and marketing roles at two industrial manufacturers, Flowserve Corporation and Watlow Electric Company. His experience also includes training and business development support in Europe, Asia and South America. From the Show What brand has made Chris smile recently? Chris shared how both he and his daughter's are obsessed with Liquid Death. Connect with Chris on LinkedIn and the TriComB2B website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Oct 2024 06:30:00 -0000 The Value of B2B Brand Building full Nick Westergaard Chris Eifert is the agency principal at B2B marketing agency TriComB2B. Chris Eifert is the agency principal at B2B marketing agency TriComB2B. With an unconventional background as an engineer, he brings a unique and useful skillset to the B2B branding and marketing landscape. We discussed all of this and more this week on the On Brand podcast. About Chris Eifert Chris Eifert has more than 30 years of sales, marketing and management experience in a variety of technical industries. He joined TriComB2B in 2002 and held several management positions before purchasing the company in 2006. Prior to joining TriComB2B, Chris served in product and marketing management roles for SmartWorks, a strategic business unit of Standard Register (now Taylor Communications). Before that, he held a variety of engineering, sales, product development and marketing roles at two industrial manufacturers, Flowserve Corporation and Watlow Electric Company. His experience also includes training and business development support in Europe, Asia and South America. From the Show What brand has made Chris smile recently? Chris shared how both he and his daughter's are obsessed with Liquid Death. Connect with Chris on LinkedIn and the TriComB2B website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Chris Eifert is the agency principal at B2B marketing agency TriComB2B. With an unconventional background as an engineer, he brings a unique and useful skillset to the B2B branding and marketing landscape. We discussed all of this and more this week on the On Brand podcast.


About Chris Eifert

Chris Eifert has more than 30 years of sales, marketing and management experience in a variety of technical industries. He joined TriComB2B in 2002 and held several management positions before purchasing the company in 2006. Prior to joining TriComB2B, Chris served in product and marketing management roles for SmartWorks, a strategic business unit of Standard Register (now Taylor Communications). Before that, he held a variety of engineering, sales, product development and marketing roles at two industrial manufacturers, Flowserve Corporation and Watlow Electric Company. His experience also includes training and business development support in Europe, Asia and South America.


From the Show

What brand has made Chris smile recently? Chris shared how both he and his daughter's are obsessed with Liquid Death.


Connect with Chris on LinkedIn and the TriComB2B website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1768 Building Brands That Move People Emotionally https://www.nickwestergaard.com/building-brands-that-move-people-emotionally Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. His work with global giants like Kraft Heinz, Coca-Cola, and Pfizer has earned recognition in the industry and beyond. We discussed all of this and more this week on the On Brand podcast. About Jim Pietruszynsk Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. Jim’s work spans iconic brands and channels, driven by creativity and a deep understanding of human needs. He’s fostered breakthrough innovation through collaboration and honesty. Jim draws inspiration from human truths and an empathetic approach, offering compelling creative thinking. He’s worked with global giants like Kraft Heinz, Coca-Cola, and Pfizer, earning recognition from prestigious awards. From the Show What brand has made Jim smile recently? Jim shared his love of the Manscaped brand for their creative and engaging copy which moved him. Connect with Jim on LinkedIn and the Soulsight website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Oct 2024 07:00:00 -0000 Building Brands That Move People Emotionally full Nick Westergaard Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. His work with global giants like Kraft Heinz, Coca-Cola, and Pfizer has earned recognition in the industry and beyond. We discussed all of this and more this week on the On Brand podcast. About Jim Pietruszynsk Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. Jim’s work spans iconic brands and channels, driven by creativity and a deep understanding of human needs. He’s fostered breakthrough innovation through collaboration and honesty. Jim draws inspiration from human truths and an empathetic approach, offering compelling creative thinking. He’s worked with global giants like Kraft Heinz, Coca-Cola, and Pfizer, earning recognition from prestigious awards. From the Show What brand has made Jim smile recently? Jim shared his love of the Manscaped brand for their creative and engaging copy which moved him. Connect with Jim on LinkedIn and the Soulsight website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. His work with global giants like Kraft Heinz, Coca-Cola, and Pfizer has earned recognition in the industry and beyond. We discussed all of this and more this week on the On Brand podcast.


About Jim Pietruszynsk

Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. Jim’s work spans iconic brands and channels, driven by creativity and a deep understanding of human needs. He’s fostered breakthrough innovation through collaboration and honesty. Jim draws inspiration from human truths and an empathetic approach, offering compelling creative thinking. He’s worked with global giants like Kraft Heinz, Coca-Cola, and Pfizer, earning recognition from prestigious awards.


From the Show

What brand has made Jim smile recently? Jim shared his love of the Manscaped brand for their creative and engaging copy which moved him.

Connect with Jim on LinkedIn and the Soulsight website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1956 The Design Story Behind Beats by Dre https://www.nickwestergaard.com/the-design-story-behind-beats-by-dre Robert Brunner is Lead Designer for Beats by Dre and the Founder and Partner of design firm Ammunition. With over 40 years of experience, his experience includes working with brands like Apple, Lyft, and Square on creating design that connects and communicates. We discussed all of this and more this week on the On Brand podcast. About Robert Brunner An early designer at Apple and Lead Designer of Beats by Dre, Robert is a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organization, Apple IDg, for Apple and was a partner at the world’s largest design consultancy, Pentagram. Under his leadership, Ammunition has developed iconic products such as Lyft's in-car icons, the Square Stand, and Polaroid's latest digital photography line. Robert has been named one of Fast Company’s “Most Creative People in Business” and is the co-author of the book “Do You Matter? How Great Design Will Make People Love Your Company.” From the Show What brand has made Robert smile recently? Robert literally smiled at the Terra Kaffe coffee maker across the room from him during our interview. The team at Ammunition developed the product design, which meets Robert's definition of good design as it makes him “feel good.” Connect with Robert on the Ammunition website, LinkedIn, and Instagram. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Oct 2024 06:30:00 -0000 The Design Story Behind Beats by Dre full Nick Westergaard Robert Brunner is Lead Designer for Beats by Dre and the Founder and Partner of design firm Ammunition. Robert Brunner is Lead Designer for Beats by Dre and the Founder and Partner of design firm Ammunition. With over 40 years of experience, his experience includes working with brands like Apple, Lyft, and Square on creating design that connects and communicates. We discussed all of this and more this week on the On Brand podcast. About Robert Brunner An early designer at Apple and Lead Designer of Beats by Dre, Robert is a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organization, Apple IDg, for Apple and was a partner at the world’s largest design consultancy, Pentagram. Under his leadership, Ammunition has developed iconic products such as Lyft's in-car icons, the Square Stand, and Polaroid's latest digital photography line. Robert has been named one of Fast Company’s “Most Creative People in Business” and is the co-author of the book “Do You Matter? How Great Design Will Make People Love Your Company.” From the Show What brand has made Robert smile recently? Robert literally smiled at the Terra Kaffe coffee maker across the room from him during our interview. The team at Ammunition developed the product design, which meets Robert's definition of good design as it makes him “feel good.” Connect with Robert on the Ammunition website, LinkedIn, and Instagram. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Robert Brunner is Lead Designer for Beats by Dre and the Founder and Partner of design firm Ammunition. With over 40 years of experience, his experience includes working with brands like Apple, Lyft, and Square on creating design that connects and communicates. We discussed all of this and more this week on the On Brand podcast.


About Robert Brunner

An early designer at Apple and Lead Designer of Beats by Dre, Robert is a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organization, Apple IDg, for Apple and was a partner at the world’s largest design consultancy, Pentagram. Under his leadership, Ammunition has developed iconic products such as Lyft's in-car icons, the Square Stand, and Polaroid's latest digital photography line. Robert has been named one of Fast Company’s “Most Creative People in Business” and is the co-author of the book “Do You Matter? How Great Design Will Make People Love Your Company.”


From the Show

What brand has made Robert smile recently? Robert literally smiled at the Terra Kaffe coffee maker across the room from him during our interview. The team at Ammunition developed the product design, which meets Robert's definition of good design as it makes him “feel good.”

Connect with Robert on the Ammunition website, LinkedIn, and Instagram.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1951 Designing Messages That Can't Be Unheard https://www.nickwestergaard.com/designing-messages-that-cant-be-unheard Tamsen Webster was one of my very first guests when this podcast launched in 2015. She's been busy over the past nine years — including writing two books. The latest is Say What They Can't Unhear. We discussed how you can do just that on this week's episode of the On Brand podcast. About Tamsen Webster Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut. From the Show Feel like going back in time? Here's Tamsen's first appearance on the On Brand podcast back in 2015! What brand has made Tamsen smile recently? Diane von Furstenberg, of course! In addition to this classic Tamsen smile, she also gave a shoutout to Jones Road Beauty. Founder Bobbi Brown is trying to “change the way women interact with their own faces. There's a red thread of preserving the strength and beauty of what's already present.” Connect with Tamsen on her website and on LinkedIn, learn more about the Message Design Institute, and check out her book, Say What They Can't Unhear. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Oct 2024 07:00:00 -0000 Designing Messages That Can't Be Unheard full Nick Westergaard Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. Tamsen Webster was one of my very first guests when this podcast launched in 2015. She's been busy over the past nine years — including writing two books. The latest is Say What They Can't Unhear. We discussed how you can do just that on this week's episode of the On Brand podcast. About Tamsen Webster Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut. From the Show Feel like going back in time? Here's Tamsen's first appearance on the On Brand podcast back in 2015! What brand has made Tamsen smile recently? Diane von Furstenberg, of course! In addition to this classic Tamsen smile, she also gave a shoutout to Jones Road Beauty. Founder Bobbi Brown is trying to “change the way women interact with their own faces. There's a red thread of preserving the strength and beauty of what's already present.” Connect with Tamsen on her website and on LinkedIn, learn more about the Message Design Institute, and check out her book, Say What They Can't Unhear. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Tamsen Webster was one of my very first guests when this podcast launched in 2015. She's been busy over the past nine years — including writing two books. The latest is Say What They Can't Unhear. We discussed how you can do just that on this week's episode of the On Brand podcast.


About Tamsen Webster

Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.


From the Show

Feel like going back in time? Here's Tamsen's first appearance on the On Brand podcast back in 2015!

What brand has made Tamsen smile recently? Diane von Furstenberg, of course! In addition to this classic Tamsen smile, she also gave a shoutout to Jones Road Beauty. Founder Bobbi Brown is trying to “change the way women interact with their own faces. There's a red thread of preserving the strength and beauty of what's already present.”

Connect with Tamsen on her website and on LinkedIn, learn more about the Message Design Institute, and check out her book, Say What They Can't Unhear.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2002 BONUS! Productivity Tips from Astronauts (Tippie Leads 1.1) https://tippie.uiowa.edu/tippieleads It's launch day for Tippie Leads, my new podcast from the University of Iowa's Tippie College of Business. Each season will focus on a challenge in today's changing world of work. Season one is all about employee engagement with groundbreaking faculty research, student and alumni stories, actionable insights, and more. The first three episodes are out now with new episodes following on Wednesdays. As a special treat for listeners of the On Brand podcast, I thought I'd share the first episode here in it's entirety. It features productivity tips from astronauts and a story of a burnout from Nike. If you like what you hear, head to Apple Podcasts, Spotify, or wherever you like to listen, subscribe, rate, and review the show to help others find it. And now, the first episode of the Tippie Leads podcast ... Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 02 Oct 2024 15:03:00 -0000 BONUS! Productivity Tips from Astronauts (Tippie Leads 1.1) bonus Nick Westergaard It's launch day for Tippie Leads, my new podcast from the University of Iowa's Tippie College of Business. It's launch day for Tippie Leads, my new podcast from the University of Iowa's Tippie College of Business. Each season will focus on a challenge in today's changing world of work. Season one is all about employee engagement with groundbreaking faculty research, student and alumni stories, actionable insights, and more. The first three episodes are out now with new episodes following on Wednesdays. As a special treat for listeners of the On Brand podcast, I thought I'd share the first episode here in it's entirety. It features productivity tips from astronauts and a story of a burnout from Nike. If you like what you hear, head to Apple Podcasts, Spotify, or wherever you like to listen, subscribe, rate, and review the show to help others find it. And now, the first episode of the Tippie Leads podcast ... Learn more about your ad choices. Visit megaphone.fm/adchoices It's launch day for Tippie Leads, my new podcast from the University of Iowa's Tippie College of Business. Each season will focus on a challenge in today's changing world of work. Season one is all about employee engagement with groundbreaking faculty research, student and alumni stories, actionable insights, and more. The first three episodes are out now with new episodes following on Wednesdays. As a special treat for listeners of the On Brand podcast, I thought I'd share the first episode here in it's entirety. It features productivity tips from astronauts and a story of a burnout from Nike. If you like what you hear, head to Apple Podcasts, Spotify, or wherever you like to listen, subscribe, rate, and review the show to help others find it. And now, the first episode of the Tippie Leads podcast ...

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1808 Measuring Your Brand Influence https://www.nickwestergaard.com/measuring-your-brand-influence Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. We talked about personal branding, reputation repair, and measuring influence on this week's episode of the On Brand podcast. About Lida Citroën Lida Citroën is a personal branding and reputation management expert. She is a keynote speaker, trainer, LinkedIn learning instructor, TEDx speaker, and executive coach. She helps global influencers, CEOs, executives, entrepreneurs, and military veterans amplify their presence, manage the impression they make with target audiences, and increase their authentic and unique voice and value. She is a writer for military.com and she is the author of six previous books. From the Show What brand has made Lida smile recently? Chick-Fil-A for their consistency and delivering happiness to employees and customers alike — even when Lida brought her dogs to the drive through! Connect with Lida on her website and on LinkedIn and check out her book, The New Rules of Influence. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Sep 2024 07:00:00 -0000 Measuring Your Brand Influence full Nick Westergaard Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. We talked about personal branding, reputation repair, and measuring influence on this week's episode of the On Brand podcast. About Lida Citroën Lida Citroën is a personal branding and reputation management expert. She is a keynote speaker, trainer, LinkedIn learning instructor, TEDx speaker, and executive coach. She helps global influencers, CEOs, executives, entrepreneurs, and military veterans amplify their presence, manage the impression they make with target audiences, and increase their authentic and unique voice and value. She is a writer for military.com and she is the author of six previous books. From the Show What brand has made Lida smile recently? Chick-Fil-A for their consistency and delivering happiness to employees and customers alike — even when Lida brought her dogs to the drive through! Connect with Lida on her website and on LinkedIn and check out her book, The New Rules of Influence. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. We talked about personal branding, reputation repair, and measuring influence on this week's episode of the On Brand podcast.


About Lida Citroën

Lida Citroën is a personal branding and reputation management expert. She is a keynote speaker, trainer, LinkedIn learning instructor, TEDx speaker, and executive coach. She helps global influencers, CEOs, executives, entrepreneurs, and military veterans amplify their presence, manage the impression they make with target audiences, and increase their authentic and unique voice and value. She is a writer for military.com and she is the author of six previous books.


From the Show

What brand has made Lida smile recently? Chick-Fil-A for their consistency and delivering happiness to employees and customers alike — even when Lida brought her dogs to the drive through!

Connect with Lida on her website and on LinkedIn and check out her book, The New Rules of Influence.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1819 Sneak Peek of My New Podcast: Tippie Leads Introducing my new podcast — Tippie Leads from the University of Iowa’s Tippie College of Business, produced by the Tippie Leadership Collaborative. Our goal with Tippie Leads is to share stories that will change the way you work and lead. Each eight-episode season of Tippie Leads will focus on a "grand challenge" in today's changing world of work. This season, we're looking at employee engagement, which is at record-low levels across many different industries but is also one of the most important ingredients to successful careers, teams, and companies. Tippie Leads episodes will start with groundbreaking faculty research on topics like productivity, toxic bosses, side hustles, hassles, and more. From there, we'll hear stories from Tippie students and alumni that bring this research to life in new and exciting ways. We’ll close each episode with a final TIP(pie) just for you — an actionable takeaway to change the way you work and lead. Our first three episodes of Tippie Leads drop on Wednesday, October 2nd with new episodes following every Wednesday. Get every episode as they come out by subscribing now at Spotify, Apple Podcasts, or wherever you like to listen. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 25 Sep 2024 07:00:00 -0000 Sneak Peek of My New Podcast: Tippie Leads full Nick Westergaard Introducing my new podcast — Tippie Leads from the University of Iowa’s Tippie College of Business Introducing my new podcast — Tippie Leads from the University of Iowa’s Tippie College of Business, produced by the Tippie Leadership Collaborative. Our goal with Tippie Leads is to share stories that will change the way you work and lead. Each eight-episode season of Tippie Leads will focus on a "grand challenge" in today's changing world of work. This season, we're looking at employee engagement, which is at record-low levels across many different industries but is also one of the most important ingredients to successful careers, teams, and companies. Tippie Leads episodes will start with groundbreaking faculty research on topics like productivity, toxic bosses, side hustles, hassles, and more. From there, we'll hear stories from Tippie students and alumni that bring this research to life in new and exciting ways. We’ll close each episode with a final TIP(pie) just for you — an actionable takeaway to change the way you work and lead. Our first three episodes of Tippie Leads drop on Wednesday, October 2nd with new episodes following every Wednesday. Get every episode as they come out by subscribing now at Spotify, Apple Podcasts, or wherever you like to listen. Learn more about your ad choices. Visit megaphone.fm/adchoices Introducing my new podcast — Tippie Leads from the University of Iowa’s Tippie College of Business, produced by the Tippie Leadership Collaborative. Our goal with Tippie Leads is to share stories that will change the way you work and lead. Each eight-episode season of Tippie Leads will focus on a "grand challenge" in today's changing world of work. This season, we're looking at employee engagement, which is at record-low levels across many different industries but is also one of the most important ingredients to successful careers, teams, and companies.


Tippie Leads episodes will start with groundbreaking faculty research on topics like productivity, toxic bosses, side hustles, hassles, and more. From there, we'll hear stories from Tippie students and alumni that bring this research to life in new and exciting ways. We’ll close each episode with a final TIP(pie) just for you — an actionable takeaway to change the way you work and lead.


Our first three episodes of Tippie Leads drop on Wednesday, October 2nd with new episodes following every Wednesday. Get every episode as they come out by subscribing now at Spotify, Apple Podcasts, or wherever you like to listen.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 223 Connecting Consumer Insights to Brand Strategy https://www.nickwestergaard.com/connecting-consumer-insights-to-brand-strategy Richard Davies is the co-founder of Alchemy-Rx. With decades with brands like Unilever, he specializes in connecting changing consumer insights to effective brand strategy. We discussed all of this and more this week on the On Brand podcast. About Richard Davies Richard Davies is a seasoned consumer goods industry veteran with a remarkable career spanning nearly three decades, contributing to over 250 brands across more than 50 categories. He has an extensive background in brand strategy and consumer insights, holding various executive roles at Unilever such as Global Head of CMI, SVP of Corporate Strategy, Head of Innovation, and GM of Asia. As Chief Marketing Officer at Newell Brands, Richard led the company’s marketing and development functions, overseeing the creation of over 4,000 new product innovations. Since co-founding Alchemy-Rx in 2018, Richard has specialized in marketing, focusing on founder-led brands, private equity, and public companies. He is an expert in brand strategy, brand building, brand innovation and consumer insights. From the Show What brand has made Richard smile recently? Richard directed us to his ongoing love of the Kinder brand. Connect with Richard on LinkedIn and the Alchemy-Rx website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Sep 2024 07:00:00 -0000 Connecting Consumer Insights to Brand Strategy full Nick Westergaard Richard Davies is the co-founder of Alchemy-Rx. Richard Davies is the co-founder of Alchemy-Rx. With decades with brands like Unilever, he specializes in connecting changing consumer insights to effective brand strategy. We discussed all of this and more this week on the On Brand podcast. About Richard Davies Richard Davies is a seasoned consumer goods industry veteran with a remarkable career spanning nearly three decades, contributing to over 250 brands across more than 50 categories. He has an extensive background in brand strategy and consumer insights, holding various executive roles at Unilever such as Global Head of CMI, SVP of Corporate Strategy, Head of Innovation, and GM of Asia. As Chief Marketing Officer at Newell Brands, Richard led the company’s marketing and development functions, overseeing the creation of over 4,000 new product innovations. Since co-founding Alchemy-Rx in 2018, Richard has specialized in marketing, focusing on founder-led brands, private equity, and public companies. He is an expert in brand strategy, brand building, brand innovation and consumer insights. From the Show What brand has made Richard smile recently? Richard directed us to his ongoing love of the Kinder brand. Connect with Richard on LinkedIn and the Alchemy-Rx website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Richard Davies is the co-founder of Alchemy-Rx. With decades with brands like Unilever, he specializes in connecting changing consumer insights to effective brand strategy. We discussed all of this and more this week on the On Brand podcast.


About Richard Davies

Richard Davies is a seasoned consumer goods industry veteran with a remarkable career spanning nearly three decades, contributing to over 250 brands across more than 50 categories. He has an extensive background in brand strategy and consumer insights, holding various executive roles at Unilever such as Global Head of CMI, SVP of Corporate Strategy, Head of Innovation, and GM of Asia. As Chief Marketing Officer at Newell Brands, Richard led the company’s marketing and development functions, overseeing the creation of over 4,000 new product innovations. Since co-founding Alchemy-Rx in 2018, Richard has specialized in marketing, focusing on founder-led brands, private equity, and public companies. He is an expert in brand strategy, brand building, brand innovation and consumer insights.


From the Show

What brand has made Richard smile recently? Richard directed us to his ongoing love of the Kinder brand.

Connect with Richard on LinkedIn and the Alchemy-Rx website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1632 Find Your Brand's Cultural Relevance https://www.nickwestergaard.com/finding-your-brands-cultural-relevance Maya Guice is the Director of Strategy at BRC Imagination Arts and host of the Masters of Storytelling podcast. Her work with brands like Diageo, Ford, and NASA helps create touchpoints and experiential brand stories. We discussed all of this and more this week on the On Brand podcast. About Maya Guice Maya Guice is the Director of Strategy at BRC Imagination Arts, which partners with brands including Diageo, Ford, and NASA to translate brand and cultural stories into transformative, human experiences. Maya co-develops and oversees the short and long-term marketing, positioning, and business strategy for the firm, including all brand and growth-related activities including content, PR, events, awards, and strategic partnerships. She received an M.B.A. from the Drucker School of Management at Claremont Graduate University, where she now serves as Vice-Chair on the Advisory Board of Directors. She also produces and hosts ‘Masters of Storytelling,’ BRC’s podcast featuring conversations with storytellers across the creative spectrum. From the Show What brand has made Maya smile recently? “I love the Olympics, especially post-Covid," Maya revealed going on to be excited about the next round being in her hometown of LA. Connect with Maya on LinkedIn and the BRC website and check out her podcast, Masters of Storytelling wherever you like to listen. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Sep 2024 07:00:00 -0000 Find Your Brand's Cultural Relevance full Nick Westergaard Maya Guice is the Director of Strategy at BRC Imagination Arts and host of the Masters of Storytelling podcast. Maya Guice is the Director of Strategy at BRC Imagination Arts and host of the Masters of Storytelling podcast. Her work with brands like Diageo, Ford, and NASA helps create touchpoints and experiential brand stories. We discussed all of this and more this week on the On Brand podcast. About Maya Guice Maya Guice is the Director of Strategy at BRC Imagination Arts, which partners with brands including Diageo, Ford, and NASA to translate brand and cultural stories into transformative, human experiences. Maya co-develops and oversees the short and long-term marketing, positioning, and business strategy for the firm, including all brand and growth-related activities including content, PR, events, awards, and strategic partnerships. She received an M.B.A. from the Drucker School of Management at Claremont Graduate University, where she now serves as Vice-Chair on the Advisory Board of Directors. She also produces and hosts ‘Masters of Storytelling,’ BRC’s podcast featuring conversations with storytellers across the creative spectrum. From the Show What brand has made Maya smile recently? “I love the Olympics, especially post-Covid," Maya revealed going on to be excited about the next round being in her hometown of LA. Connect with Maya on LinkedIn and the BRC website and check out her podcast, Masters of Storytelling wherever you like to listen. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Maya Guice is the Director of Strategy at BRC Imagination Arts and host of the Masters of Storytelling podcast. Her work with brands like Diageo, Ford, and NASA helps create touchpoints and experiential brand stories. We discussed all of this and more this week on the On Brand podcast.


About Maya Guice

Maya Guice is the Director of Strategy at BRC Imagination Arts, which partners with brands including Diageo, Ford, and NASA to translate brand and cultural stories into transformative, human experiences. Maya co-develops and oversees the short and long-term marketing, positioning, and business strategy for the firm, including all brand and growth-related activities including content, PR, events, awards, and strategic partnerships. She received an M.B.A. from the Drucker School of Management at Claremont Graduate University, where she now serves as Vice-Chair on the Advisory Board of Directors. She also produces and hosts ‘Masters of Storytelling,’ BRC’s podcast featuring conversations with storytellers across the creative spectrum.


From the Show

What brand has made Maya smile recently? “I love the Olympics, especially post-Covid," Maya revealed going on to be excited about the next round being in her hometown of LA.

Connect with Maya on LinkedIn and the BRC website and check out her podcast, Masters of Storytelling wherever you like to listen.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1778 Sneaker Brand Strategy Lessons with Tom Ramsden https://www.nickwestergaard.com/sneaker-brand-strategy-lessons-with-tom-ramsden Tom Ramsden is CEO of creative agency, Sid Lee US. An Adidas veteran with both brand and creative side experience, Tom is a progressive and strategic innovator with decades of experience driving growth. We discussed all of this and more this week on the On Brand podcast. About Tom Ramsden Tom is a global, creative, and strategic innovator with an extensive track record of transforming businesses and brands and driving growth. A team leader, team player, collaborator, and people developer, he has 20+ years of multi-discipline marketing experience. Tom was previously global brand marketing director at Adidas, joining the brand in 2007. He left Adidas’s football division in good shape after leading the successful “All in or Nothing” World Cup campaign, to take charge of brand communications overseeing all Adidas categories in the North American market. Recognized as an instigator, creator & manager of groundbreaking, award-winning, and commercially successful campaigns, Tom is an experienced brand and category leader, best known for creating a vision, developing a strategy, and executing effectively. From the Show What brand has made Tom smile recently? Tom shared a unique smile from the Jacquemus Bag brand. Connect with Tom on LinkedIn and the Sid Lee US website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Sep 2024 07:00:00 -0000 Sneaker Brand Strategy Lessons with Tom Ramsden full Nick Westergaard Tom Ramsden is CEO of creative agency, Sid Lee US. Tom Ramsden is CEO of creative agency, Sid Lee US. An Adidas veteran with both brand and creative side experience, Tom is a progressive and strategic innovator with decades of experience driving growth. We discussed all of this and more this week on the On Brand podcast. About Tom Ramsden Tom is a global, creative, and strategic innovator with an extensive track record of transforming businesses and brands and driving growth. A team leader, team player, collaborator, and people developer, he has 20+ years of multi-discipline marketing experience. Tom was previously global brand marketing director at Adidas, joining the brand in 2007. He left Adidas’s football division in good shape after leading the successful “All in or Nothing” World Cup campaign, to take charge of brand communications overseeing all Adidas categories in the North American market. Recognized as an instigator, creator & manager of groundbreaking, award-winning, and commercially successful campaigns, Tom is an experienced brand and category leader, best known for creating a vision, developing a strategy, and executing effectively. From the Show What brand has made Tom smile recently? Tom shared a unique smile from the Jacquemus Bag brand. Connect with Tom on LinkedIn and the Sid Lee US website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Tom Ramsden is CEO of creative agency, Sid Lee US. An Adidas veteran with both brand and creative side experience, Tom is a progressive and strategic innovator with decades of experience driving growth. We discussed all of this and more this week on the On Brand podcast.


About Tom Ramsden

Tom is a global, creative, and strategic innovator with an extensive track record of transforming businesses and brands and driving growth. A team leader, team player, collaborator, and people developer, he has 20+ years of multi-discipline marketing experience. Tom was previously global brand marketing director at Adidas, joining the brand in 2007. He left Adidas’s football division in good shape after leading the successful “All in or Nothing” World Cup campaign, to take charge of brand communications overseeing all Adidas categories in the North American market.


Recognized as an instigator, creator & manager of groundbreaking, award-winning, and commercially successful campaigns, Tom is an experienced brand and category leader, best known for creating a vision, developing a strategy, and executing effectively.


From the Show

What brand has made Tom smile recently? Tom shared a unique smile from the Jacquemus Bag brand.

Connect with Tom on LinkedIn and the Sid Lee US website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1551 Managing Brand Transgressions with Shailendra Pratap Jain https://www.nickwestergaard.com/managing-brand-transgressions-with-shailendra-pratap-jain Shailendra Pratap Jain is a professor of marketing at the University of Washington's Foster School of Business and the co-author of the new book Managing Brand Transgressions. What elevates a simple issue to a transgression and what can brands do to rebuild trust? We discussed all of this and more this week on the On Brand podcast. About Shailendra Pratap Jain Shailendra Pratap Jain is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai. Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India. From the Show What brand has made Shailendra smile recently? Ben & Jerry's and Patagonia. “I'm going to double dip here!” Learn why these brands were deemed smile-worthy by listening to this week's show. Connect with Shailendra on LinkedIn and check out his faculty page on the Foster School of Business website and his book, Managing Brand Transgressions. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Sep 2024 07:00:00 -0000 Managing Brand Transgressions with Shailendra Pratap Jain full Nick Westergaard Shailendra Pratap Jain is a professor of marketing at the University of Washington's Foster School of Business and the co-author of the new book Managing Brand Transgressions. Shailendra Pratap Jain is a professor of marketing at the University of Washington's Foster School of Business and the co-author of the new book Managing Brand Transgressions. What elevates a simple issue to a transgression and what can brands do to rebuild trust? We discussed all of this and more this week on the On Brand podcast. About Shailendra Pratap Jain Shailendra Pratap Jain is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai. Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India. From the Show What brand has made Shailendra smile recently? Ben & Jerry's and Patagonia. “I'm going to double dip here!” Learn why these brands were deemed smile-worthy by listening to this week's show. Connect with Shailendra on LinkedIn and check out his faculty page on the Foster School of Business website and his book, Managing Brand Transgressions. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Shailendra Pratap Jain is a professor of marketing at the University of Washington's Foster School of Business and the co-author of the new book Managing Brand Transgressions. What elevates a simple issue to a transgression and what can brands do to rebuild trust? We discussed all of this and more this week on the On Brand podcast.


About Shailendra Pratap Jain

Shailendra Pratap Jain is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai. Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.


From the Show

What brand has made Shailendra smile recently? Ben & Jerry's and Patagonia. “I'm going to double dip here!” Learn why these brands were deemed smile-worthy by listening to this week's show.

Connect with Shailendra on LinkedIn and check out his faculty page on the Foster School of Business website and his book, Managing Brand Transgressions.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2050 Brands as Cultural Beacons with Ruth Bernstein https://www.nickwestergaard.com/brands-as-cultural-beacons-with-ruth-bernstein Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company. Her innovative work for brands like Athleta, Crocs, and Olly has helped transform their brands into cultural beacons. Previously, she was Chief Brand Officer for Robert Redford's Sundance. We discussed all of this and more this week on the On Brand podcast. About Ruth Bernstein Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company that turns brands into cultural beacons. Ruth is a pioneer and champion of female voices and leadership in an industry traditionally dominated by men. Since founding Yard, Ruth has helped build cultural brand platforms that have moved business, culture and teams - Athleta Power of She, Crocs Come as You Are, and Olly Happy Inside Out to name a few. Ruth has successfully developed YARD into an agency that services clients on a global scale and has been the recipient of numerous industry awards including being named an Ad Age Leading Woman in 2023 and Yard being named by Ad Age as a small agency winner, and 5 x Clio Awards winner.  Prior to co-founding Yard, Ruth served as Robert Redford's Brand Officer for his Sundance portfolio. Ruth has successfully developed YARD into an agency that services clients on a global scale.  From the rapidly growing brand consultancy Front Yard to the award winning activations and communication of YARD she has built a team of highly innovative, modern marketers who are able to seamlessly service clients across all stages of business growth life-stages. From the Show What brand has made Ruth smile recently? Ruth threw it back to Cadbury's Drumming Gorilla ad, sharing the very strategic story behind this memorable campaign. Connect with Ruth on LinkedIn and the Yard NYC website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Aug 2024 07:00:00 -0000 Brands as Cultural Beacons with Ruth Bernstein full Nick Westergaard Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company. Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company. Her innovative work for brands like Athleta, Crocs, and Olly has helped transform their brands into cultural beacons. Previously, she was Chief Brand Officer for Robert Redford's Sundance. We discussed all of this and more this week on the On Brand podcast. About Ruth Bernstein Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company that turns brands into cultural beacons. Ruth is a pioneer and champion of female voices and leadership in an industry traditionally dominated by men. Since founding Yard, Ruth has helped build cultural brand platforms that have moved business, culture and teams - Athleta Power of She, Crocs Come as You Are, and Olly Happy Inside Out to name a few. Ruth has successfully developed YARD into an agency that services clients on a global scale and has been the recipient of numerous industry awards including being named an Ad Age Leading Woman in 2023 and Yard being named by Ad Age as a small agency winner, and 5 x Clio Awards winner.  Prior to co-founding Yard, Ruth served as Robert Redford's Brand Officer for his Sundance portfolio. Ruth has successfully developed YARD into an agency that services clients on a global scale.  From the rapidly growing brand consultancy Front Yard to the award winning activations and communication of YARD she has built a team of highly innovative, modern marketers who are able to seamlessly service clients across all stages of business growth life-stages. From the Show What brand has made Ruth smile recently? Ruth threw it back to Cadbury's Drumming Gorilla ad, sharing the very strategic story behind this memorable campaign. Connect with Ruth on LinkedIn and the Yard NYC website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company. Her innovative work for brands like Athleta, Crocs, and Olly has helped transform their brands into cultural beacons. Previously, she was Chief Brand Officer for Robert Redford's Sundance. We discussed all of this and more this week on the On Brand podcast.


About Ruth Bernstein

Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company that turns brands into cultural beacons. Ruth is a pioneer and champion of female voices and leadership in an industry traditionally dominated by men. Since founding Yard, Ruth has helped build cultural brand platforms that have moved business, culture and teams - Athleta Power of She, Crocs Come as You Are, and Olly Happy Inside Out to name a few. Ruth has successfully developed YARD into an agency that services clients on a global scale and has been the recipient of numerous industry awards including being named an Ad Age Leading Woman in 2023 and Yard being named by Ad Age as a small agency winner, and 5 x Clio Awards winner.  Prior to co-founding Yard, Ruth served as Robert Redford's Brand Officer for his Sundance portfolio.


Ruth has successfully developed YARD into an agency that services clients on a global scale.  From the rapidly growing brand consultancy Front Yard to the award winning activations and communication of YARD she has built a team of highly innovative, modern marketers who are able to seamlessly service clients across all stages of business growth life-stages.


From the Show

What brand has made Ruth smile recently? Ruth threw it back to Cadbury's Drumming Gorilla ad, sharing the very strategic story behind this memorable campaign.

Connect with Ruth on LinkedIn and the Yard NYC website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1760 The Insights Ecosystem with Brett Townsend https://www.nickwestergaard.com/the-insights-ecosystem-with-brett-townsend Brett Townsend is the Senior Vice President of Strategy at insights and analytics firm Quester. His work has helped brands such as Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s innovate through better consumer insights. We discussed all of this and more this week on the On Brand podcast. About Brett Townsend Brett Townsend is SVP of Strategy at Quester and has had a successful career of generating sizable revenue on both the corporate and agency sides of consumer insights. Brett has worked in domestic and global branding and innovation for major brands like Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s. His work has led to successful innovations, brand extensions, product improvements, and marketing campaigns worth tens of billions of dollars globally. He has led insights teams at PepsiCo, Electrolux, and Lowe’s and he has worked across all major industries like FMCG, retail, food & beverage, durable goods, restaurants, and clothing. Along Quester President Tim Hoskins, Brett is co-author of the new book "Insights on the Brink: Revitalizing the Market Research and Analytics Industry." From the Show What brand has made Brett smile recently? Brett smiled on the recent success of Modelo Especial and their use of the “fighter” story to overtake Bud Light as the best-selling beer in America. Connect with Brett on LinkedIn and the Quester website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Aug 2024 07:00:00 -0000 The Insights Ecosystem with Brett Townsend full Nick Westergaard Brett Townsend is the Senior Vice President of Strategy at insights and analytics firm Quester. Brett Townsend is the Senior Vice President of Strategy at insights and analytics firm Quester. His work has helped brands such as Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s innovate through better consumer insights. We discussed all of this and more this week on the On Brand podcast. About Brett Townsend Brett Townsend is SVP of Strategy at Quester and has had a successful career of generating sizable revenue on both the corporate and agency sides of consumer insights. Brett has worked in domestic and global branding and innovation for major brands like Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s. His work has led to successful innovations, brand extensions, product improvements, and marketing campaigns worth tens of billions of dollars globally. He has led insights teams at PepsiCo, Electrolux, and Lowe’s and he has worked across all major industries like FMCG, retail, food & beverage, durable goods, restaurants, and clothing. Along Quester President Tim Hoskins, Brett is co-author of the new book "Insights on the Brink: Revitalizing the Market Research and Analytics Industry." From the Show What brand has made Brett smile recently? Brett smiled on the recent success of Modelo Especial and their use of the “fighter” story to overtake Bud Light as the best-selling beer in America. Connect with Brett on LinkedIn and the Quester website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Brett Townsend is the Senior Vice President of Strategy at insights and analytics firm Quester. His work has helped brands such as Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s innovate through better consumer insights. We discussed all of this and more this week on the On Brand podcast.


About Brett Townsend

Brett Townsend is SVP of Strategy at Quester and has had a successful career of generating sizable revenue on both the corporate and agency sides of consumer insights. Brett has worked in domestic and global branding and innovation for major brands like Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s. His work has led to successful innovations, brand extensions, product improvements, and marketing campaigns worth tens of billions of dollars globally. He has led insights teams at PepsiCo, Electrolux, and Lowe’s and he has worked across all major industries like FMCG, retail, food & beverage, durable goods, restaurants, and clothing. Along Quester President Tim Hoskins, Brett is co-author of the new book "Insights on the Brink: Revitalizing the Market Research and Analytics Industry."


From the Show

What brand has made Brett smile recently? Brett smiled on the recent success of Modelo Especial and their use of the “fighter” story to overtake Bud Light as the best-selling beer in America.

Connect with Brett on LinkedIn and the Quester website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1740 Designing Brand Identity with Michael Ian Kaye https://www.nickwestergaard.com/designing-the-wnba-brand-with-michael-ian-kaye Michael Ian Kaye is the Chief Design Officer at SYLVAIN. From his years of experience in design helping shape, define, and impact some of today’s most recognizable brands from the WNBA to iconic book covers like Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club that have left an indelible impression on American culture. We discussed all of this and more this week on the On Brand podcast. About Michael Ian Kaye Michael Ian Kaye is the Chief Design Officer at SYLVAIN, working with a diverse set of clients including Walmart, Meta, Kate Spade, Marriott, Stella Artois, Calvin Klein, IMG New York, Fashion Week, and The Information. His work in strategy, design, and communications has helped shape, define, and impact many well-known brands and institutions across industries. Kaye’s iconic designs for books like Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club have left an indelible impression on American culture. His work has received numerous awards and resides in the permanent collection of the Cooper Hewitt National Design Museum. From the Show What brand has made Michael smile recently? We started and ended our conversation on with brands adopting Charlie XCX’s Brat design — from de facto nominee Kamala Harris to plant-based sausage brand, Field Roast, who used it to promote literal brat(wurst). Connect with Michael on LinkedIn and the SYLVAIN website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Aug 2024 07:00:00 -0000 Designing Brand Identity with Michael Ian Kaye full Nick Westergaard Michael Ian Kaye is the Chief Design Officer at SYLVAIN. Michael Ian Kaye is the Chief Design Officer at SYLVAIN. From his years of experience in design helping shape, define, and impact some of today’s most recognizable brands from the WNBA to iconic book covers like Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club that have left an indelible impression on American culture. We discussed all of this and more this week on the On Brand podcast. About Michael Ian Kaye Michael Ian Kaye is the Chief Design Officer at SYLVAIN, working with a diverse set of clients including Walmart, Meta, Kate Spade, Marriott, Stella Artois, Calvin Klein, IMG New York, Fashion Week, and The Information. His work in strategy, design, and communications has helped shape, define, and impact many well-known brands and institutions across industries. Kaye’s iconic designs for books like Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club have left an indelible impression on American culture. His work has received numerous awards and resides in the permanent collection of the Cooper Hewitt National Design Museum. From the Show What brand has made Michael smile recently? We started and ended our conversation on with brands adopting Charlie XCX’s Brat design — from de facto nominee Kamala Harris to plant-based sausage brand, Field Roast, who used it to promote literal brat(wurst). Connect with Michael on LinkedIn and the SYLVAIN website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Michael Ian Kaye is the Chief Design Officer at SYLVAIN. From his years of experience in design helping shape, define, and impact some of today’s most recognizable brands from the WNBA to iconic book covers like Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club that have left an indelible impression on American culture. We discussed all of this and more this week on the On Brand podcast.


About Michael Ian Kaye

Michael Ian Kaye is the Chief Design Officer at SYLVAIN, working with a diverse set of clients including Walmart, Meta, Kate Spade, Marriott, Stella Artois, Calvin Klein, IMG New York, Fashion Week, and The Information. His work in strategy, design, and communications has helped shape, define, and impact many well-known brands and institutions across industries. Kaye’s iconic designs for books like Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club have left an indelible impression on American culture. His work has received numerous awards and resides in the permanent collection of the Cooper Hewitt National Design Museum.


From the Show

What brand has made Michael smile recently? We started and ended our conversation on with brands adopting Charlie XCX’s Brat design — from de facto nominee Kamala Harris to plant-based sausage brand, Field Roast, who used it to promote literal brat(wurst).

Connect with Michael on LinkedIn and the SYLVAIN website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1928 Reinventing Workwear with Argent’s Sali Christeson https://www.nickwestergaard.com/reinventing-workwear-with-argents-sali-christeson Sali Christeson is the Founder and CEO of Argent. Sali had a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Since its inception, Argent's mission has been centered around forwarding women's progress, both through its product collections and brand initiatives. We discussed all of this and more this week on the On Brand podcast. About Sali Christeson Sali Christeson is the Founder and CEO of Argent, a venture-backed women’s clothing label on a mission to redefine workwear and drive forward women’s progress. A business major with an MBA from the University of South Carolina, Sali spent a decade in the Bay Area's finance and technology space, where she struggled to find work clothes that were bold, practical, and professional. For too long, workwear for women had been stagnant, constricting, and lacking key functional elements as simple as pockets. After reading hard statistics that women in the workplace are judged on appearance, which results in a tangible impact on their income over time, Sali founded Argent with a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Argent’s community counts leaders and disruptors like Dr. Jill Biden, Hillary Clinton, Kamala Harris, Meghan Markle, Gloria Steinem, and Amy Poehler as members, and is backed by industry leaders, including Founders Fund, Fuel Capital, Katrina Lake, and Brooklyn Decker. To date, Argent has partnered with Supermajority and Michelle Obama’s organization, When We All Vote, to advocate for women’s voting power. In addition, Argent created the first jeans designed for the office with denim brand AGOLDE, launched its first wholesale relationship with Nordstrom, and opened three NYC storefronts since the pandemic. The stores are built specifically for working women to help support them with their professional wardrobe overhauls as they navigate shifting dress codes/hybrid schedules. From the Show What brand has made Sali smile recently? Like many, Sali is excited about all of the energy and excitement around Kamala Harris's presidential campaign. She also shared some smiles she had with her kids around the Super Smalls brand. Connect with Sali on LinkedIn and Instagram and listen to Argent's Work Friends podcast. And, of course, the Argent website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Aug 2024 07:00:00 -0000 Reinventing Workwear with Argent’s Sali Christeson full Nick Westergaard Sali Christeson is the Founder and CEO of Argent. Sali Christeson is the Founder and CEO of Argent. Sali had a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Since its inception, Argent's mission has been centered around forwarding women's progress, both through its product collections and brand initiatives. We discussed all of this and more this week on the On Brand podcast. About Sali Christeson Sali Christeson is the Founder and CEO of Argent, a venture-backed women’s clothing label on a mission to redefine workwear and drive forward women’s progress. A business major with an MBA from the University of South Carolina, Sali spent a decade in the Bay Area's finance and technology space, where she struggled to find work clothes that were bold, practical, and professional. For too long, workwear for women had been stagnant, constricting, and lacking key functional elements as simple as pockets. After reading hard statistics that women in the workplace are judged on appearance, which results in a tangible impact on their income over time, Sali founded Argent with a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Argent’s community counts leaders and disruptors like Dr. Jill Biden, Hillary Clinton, Kamala Harris, Meghan Markle, Gloria Steinem, and Amy Poehler as members, and is backed by industry leaders, including Founders Fund, Fuel Capital, Katrina Lake, and Brooklyn Decker. To date, Argent has partnered with Supermajority and Michelle Obama’s organization, When We All Vote, to advocate for women’s voting power. In addition, Argent created the first jeans designed for the office with denim brand AGOLDE, launched its first wholesale relationship with Nordstrom, and opened three NYC storefronts since the pandemic. The stores are built specifically for working women to help support them with their professional wardrobe overhauls as they navigate shifting dress codes/hybrid schedules. From the Show What brand has made Sali smile recently? Like many, Sali is excited about all of the energy and excitement around Kamala Harris's presidential campaign. She also shared some smiles she had with her kids around the Super Smalls brand. Connect with Sali on LinkedIn and Instagram and listen to Argent's Work Friends podcast. And, of course, the Argent website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Sali Christeson is the Founder and CEO of Argent. Sali had a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Since its inception, Argent's mission has been centered around forwarding women's progress, both through its product collections and brand initiatives. We discussed all of this and more this week on the On Brand podcast.


About Sali Christeson

Sali Christeson is the Founder and CEO of Argent, a venture-backed women’s clothing label on a mission to redefine workwear and drive forward women’s progress.


A business major with an MBA from the University of South Carolina, Sali spent a decade in the Bay Area's finance and technology space, where she struggled to find work clothes that were bold, practical, and professional. For too long, workwear for women had been stagnant, constricting, and lacking key functional elements as simple as pockets. After reading hard statistics that women in the workplace are judged on appearance, which results in a tangible impact on their income over time, Sali founded Argent with a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table.


Argent’s community counts leaders and disruptors like Dr. Jill Biden, Hillary Clinton, Kamala Harris, Meghan Markle, Gloria Steinem, and Amy Poehler as members, and is backed by industry leaders, including Founders Fund, Fuel Capital, Katrina Lake, and Brooklyn Decker.

To date, Argent has partnered with Supermajority and Michelle Obama’s organization, When We All Vote, to advocate for women’s voting power. In addition, Argent created the first jeans designed for the office with denim brand AGOLDE, launched its first wholesale relationship with Nordstrom, and opened three NYC storefronts since the pandemic. The stores are built specifically for working women to help support them with their professional wardrobe overhauls as they navigate shifting dress codes/hybrid schedules.


From the Show

What brand has made Sali smile recently? Like many, Sali is excited about all of the energy and excitement around Kamala Harris's presidential campaign. She also shared some smiles she had with her kids around the Super Smalls brand.

Connect with Sali on LinkedIn and Instagram and listen to Argent's Work Friends podcast. And, of course, the Argent website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2050 Centering the Customer at BILL with Sarah Acton https://www.nickwestergaard.com/centering-the-customer-at-bill-with-sarah-acton Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It's a shift in the focus of BILL's branding, marketing, and sales efforts. We discussed all of this and more this week on the On Brand podcast. About Sarah Acton Sarah Acton, the Chief Customer Officer at BILL, brings more than 25 years of experience in marketing and brand-building work in both consumer and business markets. Prior to BILL, she led both marketing and sales at Athos, a wearables company in the athletic performance space. Sarah was also responsible for global brand oversight during pivotal periods of growth at LinkedIn and consumer marketing leadership at Yahoo! An entrepreneur at heart, Sarah was the owner of a small retail business where she had first-hand experience with the rewards and challenges of running a business. Sarah holds an MBA from Northwestern University – Kellogg School of Management and a B.S. in Marketing from Tulane University. From the Show What brand has made Sarah smile recently? “It's like trying to pick your favorite kid!” Sarah laughed before sharing a recent customer visit from Glamnetic that made her smile. Connect with Sarah on LinkedIn and read her article on the BILL website about her new title and focus. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Jul 2024 07:00:00 -0000 Centering the Customer at BILL with Sarah Acton full Nick Westergaard Sarah Acton is the Chief Customer Officer at BILL. Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It's a shift in the focus of BILL's branding, marketing, and sales efforts. We discussed all of this and more this week on the On Brand podcast. About Sarah Acton Sarah Acton, the Chief Customer Officer at BILL, brings more than 25 years of experience in marketing and brand-building work in both consumer and business markets. Prior to BILL, she led both marketing and sales at Athos, a wearables company in the athletic performance space. Sarah was also responsible for global brand oversight during pivotal periods of growth at LinkedIn and consumer marketing leadership at Yahoo! An entrepreneur at heart, Sarah was the owner of a small retail business where she had first-hand experience with the rewards and challenges of running a business. Sarah holds an MBA from Northwestern University – Kellogg School of Management and a B.S. in Marketing from Tulane University. From the Show What brand has made Sarah smile recently? “It's like trying to pick your favorite kid!” Sarah laughed before sharing a recent customer visit from Glamnetic that made her smile. Connect with Sarah on LinkedIn and read her article on the BILL website about her new title and focus. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It's a shift in the focus of BILL's branding, marketing, and sales efforts. We discussed all of this and more this week on the On Brand podcast.


About Sarah Acton

Sarah Acton, the Chief Customer Officer at BILL, brings more than 25 years of experience in marketing and brand-building work in both consumer and business markets. Prior to BILL, she led both marketing and sales at Athos, a wearables company in the athletic performance space. Sarah was also responsible for global brand oversight during pivotal periods of growth at LinkedIn and consumer marketing leadership at Yahoo! An entrepreneur at heart, Sarah was the owner of a small retail business where she had first-hand experience with the rewards and challenges of running a business. Sarah holds an MBA from Northwestern University – Kellogg School of Management and a B.S. in Marketing from Tulane University.


From the Show

What brand has made Sarah smile recently? “It's like trying to pick your favorite kid!” Sarah laughed before sharing a recent customer visit from Glamnetic that made her smile.

Connect with Sarah on LinkedIn and read her article on the BILL website about her new title and focus.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1554 AI-Powered Customer Strategy with Mark Abraham https://www.nickwestergaard.com/ai-powered-customer-strategy-with-mark-abraham Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their personalization and customer strategy. We discussed all of this and more this week on the On Brand podcast. About Mark Abraham Mark Abraham is a Senior Partner at Boston Consulting Group and the founder of the firm’s Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. Mark’s teams have accelerated the personalization efforts of over 100 iconic brands (e.g., Starbucks, Home Depot, and Google) and built some of BCG’s largest ventures and AI platforms, including Fabriq for personalization. Mark now leads BCG’s North American Marketing, Sales & Pricing practice. He's also co-authored the upcoming book Personalized: Customer Strategy in the Age of AI. From the Show What brand has made Mark smile recently? Each year, Mark goes to Europe to visit family. While there, he visits the same little store to buy his shirts. despite a year passing, they call him by name, remember his size, and share recommendations. As Mark notes, these are the personalization basics that should ground everything. Connect with Mark on LinkedIn and check out the website for his new book Personalized.  As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Jul 2024 07:00:00 -0000 AI-Powered Customer Strategy with Mark Abraham full Nick Westergaard Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their personalization and customer strategy. We discussed all of this and more this week on the On Brand podcast. About Mark Abraham Mark Abraham is a Senior Partner at Boston Consulting Group and the founder of the firm’s Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. Mark’s teams have accelerated the personalization efforts of over 100 iconic brands (e.g., Starbucks, Home Depot, and Google) and built some of BCG’s largest ventures and AI platforms, including Fabriq for personalization. Mark now leads BCG’s North American Marketing, Sales & Pricing practice. He's also co-authored the upcoming book Personalized: Customer Strategy in the Age of AI. From the Show What brand has made Mark smile recently? Each year, Mark goes to Europe to visit family. While there, he visits the same little store to buy his shirts. despite a year passing, they call him by name, remember his size, and share recommendations. As Mark notes, these are the personalization basics that should ground everything. Connect with Mark on LinkedIn and check out the website for his new book Personalized.  As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their personalization and customer strategy. We discussed all of this and more this week on the On Brand podcast.


About Mark Abraham

Mark Abraham is a Senior Partner at Boston Consulting Group and the founder of the firm’s Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. Mark’s teams have accelerated the personalization efforts of over 100 iconic brands (e.g., Starbucks, Home Depot, and Google) and built some of BCG’s largest ventures and AI platforms, including Fabriq for personalization. Mark now leads BCG’s North American Marketing, Sales & Pricing practice. He's also co-authored the upcoming book Personalized: Customer Strategy in the Age of AI.


From the Show

What brand has made Mark smile recently? Each year, Mark goes to Europe to visit family. While there, he visits the same little store to buy his shirts. despite a year passing, they call him by name, remember his size, and share recommendations. As Mark notes, these are the personalization basics that should ground everything.

Connect with Mark on LinkedIn and check out the website for his new book Personalized. 


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1667 Inclusive Leadership with Jonathan Stutz https://www.nickwestergaard.com/inclusive-leadership-with-jonathan-stutz Jonathan Stutz is the President of Global Diversity Partners and co-author of the book Daily Practices of Inclusive Leaders. Based on his 25+ years as a leader at Amazon and Microsoft, his work helps leaders connect with their employees and build inclusive and equitable environments. We discussed all of this and more this week on the On Brand podcast. About Jonathan Stutz Jonathan Stutz, M.A. (he/him/his) is the President of Global Diversity Partners whose mission is to help leaders and their employees build inclusive and equity environments so employees feel they belong. He has 25+ years of experience as a leader in two of the world's largest companies, Amazon and Microsoft. Jonathan earned his M.A. from City University of Seattle in Organizational Leadership and B.A. in Political Science from the University of Washington. He serves on the Board of Trustees for the Bellevue, WA non-profit, Youth Eastside Services, and has served as a Human Services Commissioner for the cities of Bellevue and Kirkland, Washington. He and his wife, Stacie, have been married for 42 years and have two adult children, and a cherished English Creme Golden Retriever, Simon. From the Show What brand has made Jonathan smile recently? Jonathan shared the simple yet consistent smiles that Amazon delivers to his family almost daily. Connect with Jonathan on LinkedIn and check out his book and business websites. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Jul 2024 07:00:00 -0000 Inclusive Leadership with Jonathan Stutz full Nick Westergaard Jonathan Stutz is the President of Global Diversity Partners and co-author of the book Daily Practices of Inclusive Leaders. Jonathan Stutz is the President of Global Diversity Partners and co-author of the book Daily Practices of Inclusive Leaders. Based on his 25+ years as a leader at Amazon and Microsoft, his work helps leaders connect with their employees and build inclusive and equitable environments. We discussed all of this and more this week on the On Brand podcast. About Jonathan Stutz Jonathan Stutz, M.A. (he/him/his) is the President of Global Diversity Partners whose mission is to help leaders and their employees build inclusive and equity environments so employees feel they belong. He has 25+ years of experience as a leader in two of the world's largest companies, Amazon and Microsoft. Jonathan earned his M.A. from City University of Seattle in Organizational Leadership and B.A. in Political Science from the University of Washington. He serves on the Board of Trustees for the Bellevue, WA non-profit, Youth Eastside Services, and has served as a Human Services Commissioner for the cities of Bellevue and Kirkland, Washington. He and his wife, Stacie, have been married for 42 years and have two adult children, and a cherished English Creme Golden Retriever, Simon. From the Show What brand has made Jonathan smile recently? Jonathan shared the simple yet consistent smiles that Amazon delivers to his family almost daily. Connect with Jonathan on LinkedIn and check out his book and business websites. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jonathan Stutz is the President of Global Diversity Partners and co-author of the book Daily Practices of Inclusive Leaders. Based on his 25+ years as a leader at Amazon and Microsoft, his work helps leaders connect with their employees and build inclusive and equitable environments. We discussed all of this and more this week on the On Brand podcast.


About Jonathan Stutz

Jonathan Stutz, M.A. (he/him/his) is the President of Global Diversity Partners whose mission is to help leaders and their employees build inclusive and equity environments so employees feel they belong. He has 25+ years of experience as a leader in two of the world's largest companies, Amazon and Microsoft. Jonathan earned his M.A. from City University of Seattle in Organizational Leadership and B.A. in Political Science from the University of Washington. He serves on the Board of Trustees for the Bellevue, WA non-profit, Youth Eastside Services, and has served as a Human Services Commissioner for the cities of Bellevue and Kirkland, Washington. He and his wife, Stacie, have been married for 42 years and have two adult children, and a cherished English Creme Golden Retriever, Simon.


From the Show

What brand has made Jonathan smile recently? Jonathan shared the simple yet consistent smiles that Amazon delivers to his family almost daily.

Connect with Jonathan on LinkedIn and check out his book and business websites.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1830 Celebrating Brand Differentiation with Barry LaBov https://www.nickwestergaard.com/celebrating-brand-differentiation-with-barry-labov Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, is a celebrated author, podcast guest, and brand strategist. As Founder and CEO of LABOV Marketing, Communications, and Training, he helps clients discover and celebrate their brand differentiation. His upcoming book, The Power of Differentiation, will be distributed globally by Simon and Schuster. We discussed all of this and more this week on the On Brand podcast. About Barry LaBov Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training — a full-service agency specializing in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, The Power of Differentiation, Win Hearts, Minds and Market Share that will be distributed by Simon and Schuster globally. Barry’s goal is to inspire over one million people with its message. From the Show What brand has made Barry smile recently? Barry told the story of how his local tree company Fort Wayne Trees differentiates themselves and has a bit of fun along the way. Connect with Barry on LinkedIn and his business and personal websites. You can also purchase and review his new book, The Power of Differentiation, on Amazon. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Jul 2024 07:00:00 -0000 Celebrating Brand Differentiation with Barry LaBov full Nick Westergaard Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, is a celebrated author, podcast guest, and brand strategist. Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, is a celebrated author, podcast guest, and brand strategist. As Founder and CEO of LABOV Marketing, Communications, and Training, he helps clients discover and celebrate their brand differentiation. His upcoming book, The Power of Differentiation, will be distributed globally by Simon and Schuster. We discussed all of this and more this week on the On Brand podcast. About Barry LaBov Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training — a full-service agency specializing in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, The Power of Differentiation, Win Hearts, Minds and Market Share that will be distributed by Simon and Schuster globally. Barry’s goal is to inspire over one million people with its message. From the Show What brand has made Barry smile recently? Barry told the story of how his local tree company Fort Wayne Trees differentiates themselves and has a bit of fun along the way. Connect with Barry on LinkedIn and his business and personal websites. You can also purchase and review his new book, The Power of Differentiation, on Amazon. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, is a celebrated author, podcast guest, and brand strategist. As Founder and CEO of LABOV Marketing, Communications, and Training, he helps clients discover and celebrate their brand differentiation. His upcoming book, The Power of Differentiation, will be distributed globally by Simon and Schuster. We discussed all of this and more this week on the On Brand podcast.


About Barry LaBov

Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training — a full-service agency specializing in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, The Power of Differentiation, Win Hearts, Minds and Market Share that will be distributed by Simon and Schuster globally. Barry’s goal is to inspire over one million people with its message.


From the Show

What brand has made Barry smile recently? Barry told the story of how his local tree company Fort Wayne Trees differentiates themselves and has a bit of fun along the way.

Connect with Barry on LinkedIn and his business and personal websites. You can also purchase and review his new book, The Power of Differentiation, on Amazon.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1659 Branding + HR = Brand Storytelling with Ron Johnson https://www.nickwestergaard.com/branding-hr-brand-storytelling-with-ron-johnson Ron Johnson has built his career breaking down the silos that exist between branding and HR. As Co-Founder and Managing Director of Blueprint Creative, he helps teams connect, tell better stories, and build stronger brands. We discussed all of this and more this week on the On Brand podcast. About Ron Johnson Ron Johnson is the Managing Director and Co-Founder of Blueprint Creative, the world's first 'Bhranding,' communications and design agency. Johnson is also the creator of The Branding Equation (Branding + HR = Bhranding), a business framework designed to help companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. A guest contributor to FastCompany.com, Johnson recently published his first book Tighten Your Shoelaces: How The World's Leading Companies Defend and Grow Their Brands During a Crisis. From the Show What brand has made Ron smile recently? Ron shared a smile-worthy story of when his local coffee shop, Cafe 195, decided to change up his usual latte order. The result? A surprise, delight, and a lot of smiles! Connect with Ron on LinkedIn and his website — and check out his book Tighten Your Shoelaces. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Jul 2024 07:00:00 -0000 Branding + HR = Brand Storytelling with Ron Johnson full Nick Westergaard Ron Johnson is the Managing Director and Co-Founder of Blueprint Creative. Ron Johnson has built his career breaking down the silos that exist between branding and HR. As Co-Founder and Managing Director of Blueprint Creative, he helps teams connect, tell better stories, and build stronger brands. We discussed all of this and more this week on the On Brand podcast. About Ron Johnson Ron Johnson is the Managing Director and Co-Founder of Blueprint Creative, the world's first 'Bhranding,' communications and design agency. Johnson is also the creator of The Branding Equation (Branding + HR = Bhranding), a business framework designed to help companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. A guest contributor to FastCompany.com, Johnson recently published his first book Tighten Your Shoelaces: How The World's Leading Companies Defend and Grow Their Brands During a Crisis. From the Show What brand has made Ron smile recently? Ron shared a smile-worthy story of when his local coffee shop, Cafe 195, decided to change up his usual latte order. The result? A surprise, delight, and a lot of smiles! Connect with Ron on LinkedIn and his website — and check out his book Tighten Your Shoelaces. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ron Johnson has built his career breaking down the silos that exist between branding and HR. As Co-Founder and Managing Director of Blueprint Creative, he helps teams connect, tell better stories, and build stronger brands. We discussed all of this and more this week on the On Brand podcast.


About Ron Johnson

Ron Johnson is the Managing Director and Co-Founder of Blueprint Creative, the world's first 'Bhranding,' communications and design agency. Johnson is also the creator of The Branding Equation (Branding + HR = Bhranding), a business framework designed to help companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. A guest contributor to FastCompany.com, Johnson recently published his first book Tighten Your Shoelaces: How The World's Leading Companies Defend and Grow Their Brands During a Crisis.


From the Show

What brand has made Ron smile recently? Ron shared a smile-worthy story of when his local coffee shop, Cafe 195, decided to change up his usual latte order. The result? A surprise, delight, and a lot of smiles!

Connect with Ron on LinkedIn and his website — and check out his book Tighten Your Shoelaces.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1791 Creative Agency Leadership with Sandy Greenberg https://www.nickwestergaard.com/creative-agency-leadership-with-sandy-greenberg Sandy Greenberg is co-founder of Terri & Sandy, an award-winning independent creative agency. She has led the development of iconic work for brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. We discussed all of this and more this week on the On Brand podcast. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Sandy Greenberg After rising through the ranks at DMB&B, JWT, and FCB, Sandy Greenberg founded Terri & Sandy in 2010 with her long-term creative partner, Terri Meyer, with diversity and independence in its DNA. Named Ad Age’s Best Small Agency in North America and ranked the EFFIE’S #1 Most Effective Independent Agency in the US, Terri & Sandy services an impressive client roster that includes iconic brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. Sandy has been the creative firepower behind some of the most notable campaigns for brands like Oreo, Peeps, Planters, Disney, and Gerber, and her work has permeated popular culture — generating feature stories across Conan, CNN, The View, and more, and winning numerous industry awards including EFFIES, Clio’s, and Webby’s. From the Show What brand has made Sandy smile recently? “I'm going to share a brand I didn't expect to make me smile — Special K,” Sandy said, noting their recent cereal box featuring pregnant cookbook author Molly Baz. Connect with Terry on LinkedIn and the Terri and Sandy website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Jun 2024 07:00:00 -0000 Creative Agency Leadership with Sandy Greenberg full Nick Westergaard Sandy Greenberg is co-founder of Terri & Sandy, an award-winning independent creative agency. Sandy Greenberg is co-founder of Terri & Sandy, an award-winning independent creative agency. She has led the development of iconic work for brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. We discussed all of this and more this week on the On Brand podcast. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Sandy Greenberg After rising through the ranks at DMB&B, JWT, and FCB, Sandy Greenberg founded Terri & Sandy in 2010 with her long-term creative partner, Terri Meyer, with diversity and independence in its DNA. Named Ad Age’s Best Small Agency in North America and ranked the EFFIE’S #1 Most Effective Independent Agency in the US, Terri & Sandy services an impressive client roster that includes iconic brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. Sandy has been the creative firepower behind some of the most notable campaigns for brands like Oreo, Peeps, Planters, Disney, and Gerber, and her work has permeated popular culture — generating feature stories across Conan, CNN, The View, and more, and winning numerous industry awards including EFFIES, Clio’s, and Webby’s. From the Show What brand has made Sandy smile recently? “I'm going to share a brand I didn't expect to make me smile — Special K,” Sandy said, noting their recent cereal box featuring pregnant cookbook author Molly Baz. Connect with Terry on LinkedIn and the Terri and Sandy website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Sandy Greenberg is co-founder of Terri & Sandy, an award-winning independent creative agency. She has led the development of iconic work for brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. We discussed all of this and more this week on the On Brand podcast.


Enjoy This Episode Now


About Sandy Greenberg

After rising through the ranks at DMB&B, JWT, and FCB, Sandy Greenberg founded Terri & Sandy in 2010 with her long-term creative partner, Terri Meyer, with diversity and independence in its DNA. Named Ad Age’s Best Small Agency in North America and ranked the EFFIE’S #1 Most Effective Independent Agency in the US, Terri & Sandy services an impressive client roster that includes iconic brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. Sandy has been the creative firepower behind some of the most notable campaigns for brands like Oreo, Peeps, Planters, Disney, and Gerber, and her work has permeated popular culture — generating feature stories across Conan, CNN, The View, and more, and winning numerous industry awards including EFFIES, Clio’s, and Webby’s.


From the Show

What brand has made Sandy smile recently? “I'm going to share a brand I didn't expect to make me smile — Special K,” Sandy said, noting their recent cereal box featuring pregnant cookbook author Molly Baz.

Connect with Terry on LinkedIn and the Terri and Sandy website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1734 Rebranding Beachbody to BODi with Carl Daikeler https://www.nickwestergaard.com/rebranding-beachbody-to-bodi-with-carl-daikeler Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he's led this trailblazing company through multiple brand expansions while helping people achieve their health and fitness goals. We discussed all of this and more this week on the On Brand podcast. About Carl Daikeler Carl Daikeler is a visionary entrepreneur, and the CEO and co-founder of The Beachbody Company, leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals. Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day Fix, and its profound impact on millions worldwide. Over the years, Daikeler has overseen the development of continued innovation resulting in massive growth, including the creation of Shakeology, the world’s first superfood nutrition shake that has sold over a billion servings. He also hosts "The BODi Experience" podcast, is a successful Broadway theater producer winning three Tony awards, and a tech investor. From the Show What brand has made Carl smile recently? Building on my broken ankle story, Carl shared a smile that may help me on my own health and fitness journey. When his daughter had a similar injury, Carl researched and found WAFF’s ankle-strengthening products — a product used by LeBron James himself on the sidelines! To learn more, you can try out BODi’s collection of health and fitness programs for free at bodipreviews.com. You can also connect with Carl by texting LAVA to 816504369. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Jun 2024 06:00:00 -0000 Rebranding Beachbody to BODi with Carl Daikeler full Nick Westergaard Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he's led this trailblazing company through multiple brand expansions while helping people achieve their health and fitness goals. We discussed all of this and more this week on the On Brand podcast. About Carl Daikeler Carl Daikeler is a visionary entrepreneur, and the CEO and co-founder of The Beachbody Company, leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals. Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day Fix, and its profound impact on millions worldwide. Over the years, Daikeler has overseen the development of continued innovation resulting in massive growth, including the creation of Shakeology, the world’s first superfood nutrition shake that has sold over a billion servings. He also hosts "The BODi Experience" podcast, is a successful Broadway theater producer winning three Tony awards, and a tech investor. From the Show What brand has made Carl smile recently? Building on my broken ankle story, Carl shared a smile that may help me on my own health and fitness journey. When his daughter had a similar injury, Carl researched and found WAFF’s ankle-strengthening products — a product used by LeBron James himself on the sidelines! To learn more, you can try out BODi’s collection of health and fitness programs for free at bodipreviews.com. You can also connect with Carl by texting LAVA to 816504369. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he's led this trailblazing company through multiple brand expansions while helping people achieve their health and fitness goals. We discussed all of this and more this week on the On Brand podcast.


About Carl Daikeler

Carl Daikeler is a visionary entrepreneur, and the CEO and co-founder of The Beachbody Company, leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals. Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day Fix, and its profound impact on millions worldwide. Over the years, Daikeler has overseen the development of continued innovation resulting in massive growth, including the creation of Shakeology, the world’s first superfood nutrition shake that has sold over a billion servings. He also hosts "The BODi Experience" podcast, is a successful Broadway theater producer winning three Tony awards, and a tech investor.


From the Show

What brand has made Carl smile recently? Building on my broken ankle story, Carl shared a smile that may help me on my own health and fitness journey. When his daughter had a similar injury, Carl researched and found WAFF’s ankle-strengthening products — a product used by LeBron James himself on the sidelines!

To learn more, you can try out BODi’s collection of health and fitness programs for free at bodipreviews.com. You can also connect with Carl by texting LAVA to 816504369.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1770 How AI Adds Value for Marketers with Cory Treffiletti https://www.nickwestergaard.com/how-ai-adds-value-for-marketers-with-cory-treffiletti Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing thought leader, his work has helped brands of all shapes and sizes navigate various digital disruptions. We discussed all of this and more this week on the On Brand podcast. About Cory Treffiletti Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI technology for B2B and B2C brands and creators. A 4-time CMO, Cory has led marketing efforts for both startups and Fortune 300 companies, including Voicea (acquired by Cisco), BlueKai (acquired by Oracle) and Oracle’s Data Cloud. An industry veteran since 1994, Cory also has previous experience leading digital strategies at FIS, Carat, and Omnicom. He is the published author of "Internet Ad Pioneers,” and writes the Original Digital newsletter in addition to penning his weekly contributions to Mediapost since 2000. He currently serves as an advisor for a number of companies in the ad-tech and martech space, as well as helps develop other marketers in various categories. From the Show After listening to this, what's one thing you can do related to AI? Cory shared his one thing — “Each week I block off two two-hour windows of time. I turn off all of my texts, emails, and I just explore” new AI tools and brainstorm how they could be used. What brand has made Cory smile recently? Cory shared a recent smile from Heineken. Admittedly not one of his favorite beers, Cory loves their recent pairing with the new Deadpool & Wolverine movie. To learn more, check out the Original Digital site, Rebrand, and connect with Cory on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 May 2024 06:00:00 -0000 How AI Adds Value for Marketers with Cory Treffiletti full Nick Westergaard Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing thought leader, his work has helped brands of all shapes and sizes navigate various digital disruptions. We discussed all of this and more this week on the On Brand podcast. About Cory Treffiletti Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI technology for B2B and B2C brands and creators. A 4-time CMO, Cory has led marketing efforts for both startups and Fortune 300 companies, including Voicea (acquired by Cisco), BlueKai (acquired by Oracle) and Oracle’s Data Cloud. An industry veteran since 1994, Cory also has previous experience leading digital strategies at FIS, Carat, and Omnicom. He is the published author of "Internet Ad Pioneers,” and writes the Original Digital newsletter in addition to penning his weekly contributions to Mediapost since 2000. He currently serves as an advisor for a number of companies in the ad-tech and martech space, as well as helps develop other marketers in various categories. From the Show After listening to this, what's one thing you can do related to AI? Cory shared his one thing — “Each week I block off two two-hour windows of time. I turn off all of my texts, emails, and I just explore” new AI tools and brainstorm how they could be used. What brand has made Cory smile recently? Cory shared a recent smile from Heineken. Admittedly not one of his favorite beers, Cory loves their recent pairing with the new Deadpool & Wolverine movie. To learn more, check out the Original Digital site, Rebrand, and connect with Cory on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing thought leader, his work has helped brands of all shapes and sizes navigate various digital disruptions. We discussed all of this and more this week on the On Brand podcast.


About Cory Treffiletti

Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI technology for B2B and B2C brands and creators. A 4-time CMO, Cory has led marketing efforts for both startups and Fortune 300 companies, including Voicea (acquired by Cisco), BlueKai (acquired by Oracle) and Oracle’s Data Cloud. An industry veteran since 1994, Cory also has previous experience leading digital strategies at FIS, Carat, and Omnicom. He is the published author of "Internet Ad Pioneers,” and writes the Original Digital newsletter in addition to penning his weekly contributions to Mediapost since 2000. He currently serves as an advisor for a number of companies in the ad-tech and martech space, as well as helps develop other marketers in various categories.


From the Show

After listening to this, what's one thing you can do related to AI? Cory shared his one thing — “Each week I block off two two-hour windows of time. I turn off all of my texts, emails, and I just explore” new AI tools and brainstorm how they could be used.

What brand has made Cory smile recently? Cory shared a recent smile from Heineken. Admittedly not one of his favorite beers, Cory loves their recent pairing with the new Deadpool & Wolverine movie.

To learn more, check out the Original Digital site, Rebrand, and connect with Cory on LinkedIn.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1753 Integrated Brand Strategy with Bre Rossetti https://www.nickwestergaard.com/integrated-brand-strategy-with-bre-rossetti Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fidelity, McDonald's, and Progressive Insurance.  We discussed all of this and more this week on the On Brand podcast. About Bre Rossetti Bre Rossetti is Arnold’s Chief Strategy Officer, overseeing the integrated strategy offering at the agency. Bre has been critical to the evolution of Arnold's strategic offering, thanks to her ability to understand the combination of brand strategy and comms planning that has become one of Arnold's secret weapons. She has led brands that include Puma, Fidelity, Domino’s, McDonald’s, and TripAdvisor. Bre currently oversees all clients at Arnold including PNC Bank, Progressive Insurance, ADP, and Walmart’s Sam’s Club. From the Show Bre had some great quotes ... “It's easy for marketers today to get lost in the sauce” and “We need to find our brand's center of gravity instead of relying on matching luggage and funnels.” What brand has made Bre smile recently? Bre shared some recent smiles from the reinvigorated network upfronts now featuring the likes of Netflix and Amazon. To learn more, check out the Arnold website and connect with Bre on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 May 2024 06:00:00 -0000 Integrated Brand Strategy with Bre Rossetti full Nick Westergaard Bre Rossetti is Chief Strategy Officer at Arnold. Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fidelity, McDonald's, and Progressive Insurance.  We discussed all of this and more this week on the On Brand podcast. About Bre Rossetti Bre Rossetti is Arnold’s Chief Strategy Officer, overseeing the integrated strategy offering at the agency. Bre has been critical to the evolution of Arnold's strategic offering, thanks to her ability to understand the combination of brand strategy and comms planning that has become one of Arnold's secret weapons. She has led brands that include Puma, Fidelity, Domino’s, McDonald’s, and TripAdvisor. Bre currently oversees all clients at Arnold including PNC Bank, Progressive Insurance, ADP, and Walmart’s Sam’s Club. From the Show Bre had some great quotes ... “It's easy for marketers today to get lost in the sauce” and “We need to find our brand's center of gravity instead of relying on matching luggage and funnels.” What brand has made Bre smile recently? Bre shared some recent smiles from the reinvigorated network upfronts now featuring the likes of Netflix and Amazon. To learn more, check out the Arnold website and connect with Bre on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fidelity, McDonald's, and Progressive Insurance.  We discussed all of this and more this week on the On Brand podcast.


About Bre Rossetti

Bre Rossetti is Arnold’s Chief Strategy Officer, overseeing the integrated strategy offering at the agency. Bre has been critical to the evolution of Arnold's strategic offering, thanks to her ability to understand the combination of brand strategy and comms planning that has become one of Arnold's secret weapons. She has led brands that include Puma, Fidelity, Domino’s, McDonald’s, and TripAdvisor. Bre currently oversees all clients at Arnold including PNC Bank, Progressive Insurance, ADP, and Walmart’s Sam’s Club.


From the Show

Bre had some great quotes ... “It's easy for marketers today to get lost in the sauce” and “We need to find our brand's center of gravity instead of relying on matching luggage and funnels.”

What brand has made Bre smile recently? Bre shared some recent smiles from the reinvigorated network upfronts now featuring the likes of Netflix and Amazon.

To learn more, check out the Arnold website and connect with Bre on LinkedIn.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1606 Clarifying Positioning with Kathy Guzmán Galloway https://www.nickwestergaard.com/clarifying-positioning-with-kathy-guzman-galloway With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast. About Kathy Guzmán Galloway Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action. Kathy has worked with numerous CPG brands on their brand positioning, while also sharing her knowledge and frameworks to start-up founders with 7-Eleven's Brands with Heart program, REI + Founded Outdoors' BIPOC accelerator, and as a Master Teacher for SKU, the CPG Accelerator. Kathy is an Afro-Latinx Jersey girl living in Texas, proud daughter of Dominican immigrants, and a two-time girl mom who loves cooking, beaches and 90s merengue. From the Show What brand has made Kathy smile recently? A very on-brand smile with Zeelool, as Kathy notes, a brand that has positioned themselves strategically in a crowded market. To learn more, check out Kathy's Clarity Wizard website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 May 2024 06:00:00 -0000 Clarifying Positioning with Kathy Guzmán Galloway full Nick Westergaard With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast. About Kathy Guzmán Galloway Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action. Kathy has worked with numerous CPG brands on their brand positioning, while also sharing her knowledge and frameworks to start-up founders with 7-Eleven's Brands with Heart program, REI + Founded Outdoors' BIPOC accelerator, and as a Master Teacher for SKU, the CPG Accelerator. Kathy is an Afro-Latinx Jersey girl living in Texas, proud daughter of Dominican immigrants, and a two-time girl mom who loves cooking, beaches and 90s merengue. From the Show What brand has made Kathy smile recently? A very on-brand smile with Zeelool, as Kathy notes, a brand that has positioned themselves strategically in a crowded market. To learn more, check out Kathy's Clarity Wizard website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast.


About Kathy Guzmán Galloway

Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action. Kathy has worked with numerous CPG brands on their brand positioning, while also sharing her knowledge and frameworks to start-up founders with 7-Eleven's Brands with Heart program, REI + Founded Outdoors' BIPOC accelerator, and as a Master Teacher for SKU, the CPG Accelerator. Kathy is an Afro-Latinx Jersey girl living in Texas, proud daughter of Dominican immigrants, and a two-time girl mom who loves cooking, beaches and 90s merengue.

From the Show

What brand has made Kathy smile recently? A very on-brand smile with Zeelool, as Kathy notes, a brand that has positioned themselves strategically in a crowded market.

To learn more, check out Kathy's Clarity Wizard website.

As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1835 Designing Brand Identity with Rob Meyerson https://www.nickwestergaard.com/the-intersection-of-marketing-entertainment-with-aisea-laungaue Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast. About Rob Meyerson Rob Meyerson is a brand consultant and professional namer who runs Heirloom, an independent brand strategy and identity consultancy. With Alina Wheeler, he co-authored the sixth edition of the bestselling Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Rob is also the author of the book Brand Naming, creator and host of the podcast How Brands Are Built, and a contributor to leading publications such as Harvard Business Review, Entrepreneur, and Business Insider. From the Show What's in a name? As we know from Rob's last visit to the show, a lot. Designing Brand Identity is a tried and true resource. As Rob notes of the title and scope of the book, “We need all of those words in their biggest sense.” Sadly ... Designing Brand Identity co-author Alina Wheeler passed away recently. AIGA Philadelphia set up a memorial scholarship in her name to honor her legacy. What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.” To learn more, check out Rob’s personal website and find the latest edition of Designing Brand Identity on Amazon. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Apr 2024 09:00:00 -0000 Designing Brand Identity with Rob Meyerson full Nick Westergaard Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast. About Rob Meyerson Rob Meyerson is a brand consultant and professional namer who runs Heirloom, an independent brand strategy and identity consultancy. With Alina Wheeler, he co-authored the sixth edition of the bestselling Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Rob is also the author of the book Brand Naming, creator and host of the podcast How Brands Are Built, and a contributor to leading publications such as Harvard Business Review, Entrepreneur, and Business Insider. From the Show What's in a name? As we know from Rob's last visit to the show, a lot. Designing Brand Identity is a tried and true resource. As Rob notes of the title and scope of the book, “We need all of those words in their biggest sense.” Sadly ... Designing Brand Identity co-author Alina Wheeler passed away recently. AIGA Philadelphia set up a memorial scholarship in her name to honor her legacy. What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.” To learn more, check out Rob’s personal website and find the latest edition of Designing Brand Identity on Amazon. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast.


About Rob Meyerson

Rob Meyerson is a brand consultant and professional namer who runs Heirloom, an independent brand strategy and identity consultancy. With Alina Wheeler, he co-authored the sixth edition of the bestselling Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Rob is also the author of the book Brand Naming, creator and host of the podcast How Brands Are Built, and a contributor to leading publications such as Harvard Business Review, Entrepreneur, and Business Insider.

From the Show

What's in a name? As we know from Rob's last visit to the show, a lot. Designing Brand Identity is a tried and true resource. As Rob notes of the title and scope of the book, “We need all of those words in their biggest sense.”

Sadly ... Designing Brand Identity co-author Alina Wheeler passed away recently. AIGA Philadelphia set up a memorial scholarship in her name to honor her legacy.

What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.”

To learn more, check out Rob’s personal website and find the latest edition of Designing Brand Identity on Amazon.

As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1791 The Intersection of Marketing & Entertainment with Aisea Laungaue https://www.nickwestergaard.com/the-intersection-of-marketing-entertainment-with-aisea-laungaue Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast. About Aisea Laungaue Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and now calls Los Angeles home. All that means is that he has a lot of passports and can quickly tell you when the best times are to organize a call between all those countries. Aisea is Partner and Chief Strategy Officer at Anomaly Los Angeles, where he’s overseen its growth from just himself as the first employee to a team of over 100 serving the likes of General Mills, HOKA, Expedia, and Inspire Brands (Jimmy John’s and Buffalo Wild Wings). His team's work has been recognized everywhere from Cannes and Effies, from the NYPost to Vogue. He was previously Co-Head of Planning at Anomaly New York with leadership stints at Saatchi & Saatchi Sydney and New York and Creative Artists Agency (CAA) in Los Angeles. From the Show What brand has made Aisea smile recently? I was intrigued when Aisea asked if he could share a smile that also made him think. The brand? Building brands for creators, he pointed us to Beyoncé and the recent success of Cowboy Carter. However, it made him think ... You'll have to listen to the show to learn why. Connect with Aisea on LinkedIn and X and check out the Anomaly website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Apr 2024 09:00:00 -0000 The Intersection of Marketing & Entertainment with Aisea Laungaue full Nick Westergaard Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast. About Aisea Laungaue Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and now calls Los Angeles home. All that means is that he has a lot of passports and can quickly tell you when the best times are to organize a call between all those countries. Aisea is Partner and Chief Strategy Officer at Anomaly Los Angeles, where he’s overseen its growth from just himself as the first employee to a team of over 100 serving the likes of General Mills, HOKA, Expedia, and Inspire Brands (Jimmy John’s and Buffalo Wild Wings). His team's work has been recognized everywhere from Cannes and Effies, from the NYPost to Vogue. He was previously Co-Head of Planning at Anomaly New York with leadership stints at Saatchi & Saatchi Sydney and New York and Creative Artists Agency (CAA) in Los Angeles. From the Show What brand has made Aisea smile recently? I was intrigued when Aisea asked if he could share a smile that also made him think. The brand? Building brands for creators, he pointed us to Beyoncé and the recent success of Cowboy Carter. However, it made him think ... You'll have to listen to the show to learn why. Connect with Aisea on LinkedIn and X and check out the Anomaly website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast.


About Aisea Laungaue

Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and now calls Los Angeles home. All that means is that he has a lot of passports and can quickly tell you when the best times are to organize a call between all those countries.


Aisea is Partner and Chief Strategy Officer at Anomaly Los Angeles, where he’s overseen its growth from just himself as the first employee to a team of over 100 serving the likes of General Mills, HOKA, Expedia, and Inspire Brands (Jimmy John’s and Buffalo Wild Wings). His team's work has been recognized everywhere from Cannes and Effies, from the NYPost to Vogue. He was previously Co-Head of Planning at Anomaly New York with leadership stints at Saatchi & Saatchi Sydney and New York and Creative Artists Agency (CAA) in Los Angeles.


From the Show

What brand has made Aisea smile recently? I was intrigued when Aisea asked if he could share a smile that also made him think. The brand? Building brands for creators, he pointed us to Beyoncé and the recent success of Cowboy Carter. However, it made him think ... You'll have to listen to the show to learn why.

Connect with Aisea on LinkedIn and X and check out the Anomaly website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1755 Brands and Cultural Intelligence with Anastasia Kārkliņa Gabriel https://www.nickwestergaard.com/brands-and-cultural-intelligence-with-anastasia-karklina-gabriel Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast. About Anastasia Kārkliņa Gabriel Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world’s top brands at agencies like Wieden+Kennedy, Dentsu Creative, Kantar, and McCann New York. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by AdWeek, ANA, AW360, WSJ, The New York Times, The Washington Post, and Teen Vogue. She is the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, published by Kogan Page. From the Show Connect with Anastasia on LinkedIn. What brand has made Anastasia smile recently? She shared a recent and very on-brand smile from Coca-Cola on their "For Everyone" campaign. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Apr 2024 09:00:00 -0000 Brands and Cultural Intelligence with Anastasia Kārkliņa Gabriel full Nick Westergaard Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast. About Anastasia Kārkliņa Gabriel Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world’s top brands at agencies like Wieden+Kennedy, Dentsu Creative, Kantar, and McCann New York. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by AdWeek, ANA, AW360, WSJ, The New York Times, The Washington Post, and Teen Vogue. She is the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, published by Kogan Page. From the Show Connect with Anastasia on LinkedIn. What brand has made Anastasia smile recently? She shared a recent and very on-brand smile from Coca-Cola on their "For Everyone" campaign. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast.


About Anastasia Kārkliņa Gabriel

Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world’s top brands at agencies like Wieden+Kennedy, Dentsu Creative, Kantar, and McCann New York. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by AdWeek, ANA, AW360, WSJ, The New York Times, The Washington Post, and Teen Vogue. She is the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, published by Kogan Page.


From the Show

Connect with Anastasia on LinkedIn.

What brand has made Anastasia smile recently? She shared a recent and very on-brand smile from Coca-Cola on their "For Everyone" campaign.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1685 Crisis Communication with Thomas Mustac https://www.nickwestergaard.com/crisis-communication-with-thomas-mustac Thomas Mustac is Otter PRr's medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including — and especially — crisis communication. We discussed all of this and more this week on the On Brand podcast. About Thomas Mustac Thomas Mustac is Otter PRr's medical and health industry PR specialist. He previously held positions at the Dr. Oz Show and New York Medical College. He has his Master's Degree from Iona University and received an Advanced Certification in Nonprofit Public Relations. He has a diverse background in healthcare, pharmaceutical, telehealth, tech, cosmetics, sports, and interior design public relations. From the Show What brand has made Thomas smile recently? Working in crisis PR, Thomas pointed us to Zara's recent PR challenges. Connect with Thomas on the OtterPR website and on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Apr 2024 09:00:00 -0000 Crisis Communication with Thomas Mustac full Nick Westergaard Thomas Mustac is Otter PRr's medical and health industry PR specialist. Thomas Mustac is Otter PRr's medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including — and especially — crisis communication. We discussed all of this and more this week on the On Brand podcast. About Thomas Mustac Thomas Mustac is Otter PRr's medical and health industry PR specialist. He previously held positions at the Dr. Oz Show and New York Medical College. He has his Master's Degree from Iona University and received an Advanced Certification in Nonprofit Public Relations. He has a diverse background in healthcare, pharmaceutical, telehealth, tech, cosmetics, sports, and interior design public relations. From the Show What brand has made Thomas smile recently? Working in crisis PR, Thomas pointed us to Zara's recent PR challenges. Connect with Thomas on the OtterPR website and on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Thomas Mustac is Otter PRr's medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including — and especially — crisis communication. We discussed all of this and more this week on the On Brand podcast.


About Thomas Mustac

Thomas Mustac is Otter PRr's medical and health industry PR specialist. He previously held positions at the Dr. Oz Show and New York Medical College. He has his Master's Degree from Iona University and received an Advanced Certification in Nonprofit Public Relations. He has a diverse background in healthcare, pharmaceutical, telehealth, tech, cosmetics, sports, and interior design public relations.


From the Show

What brand has made Thomas smile recently? Working in crisis PR, Thomas pointed us to Zara's recent PR challenges.

Connect with Thomas on the OtterPR website and on LinkedIn.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1802 Interactive Brands vs. Intrusive Brands with Micky Ogando https://www.nickwestergaard.com/interactive-brands-vs-intrusive-brands-with-micky-ogando Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast. About Micky Ogando Micky Ogando is the founder and principal of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While Micky has experience working in both award-winning agency networks and boutique shops in his native Dominican Republic and the USA, he considers himself an industry outsider. Right before founding Bakery in 2010, he worked in the wildly creative video game industry, most recently at Bioware/EA Games where his team launched Star Wars: The Old Republic and Mass Effect franchise titles. Bakery’s unique product-led process, cultural expertise, and creative storytelling have helped it establish a growing roster of clients that includes Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. From the Show What brand has made Micky smile recently? "I love this indie agency resurgence," Micky began before pointing us to recent smiles from agencies like Highdive and Orchard with their Ocean Spray work. Connect with Micky on the Bakery website and follow him on Instagram. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Mar 2024 09:00:00 -0000 Interactive Brands vs. Intrusive Brands with Micky Ogando full Nick Westergaard Micky Ogando is the founder and principal of creative agency Bakery. Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast. About Micky Ogando Micky Ogando is the founder and principal of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While Micky has experience working in both award-winning agency networks and boutique shops in his native Dominican Republic and the USA, he considers himself an industry outsider. Right before founding Bakery in 2010, he worked in the wildly creative video game industry, most recently at Bioware/EA Games where his team launched Star Wars: The Old Republic and Mass Effect franchise titles. Bakery’s unique product-led process, cultural expertise, and creative storytelling have helped it establish a growing roster of clients that includes Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. From the Show What brand has made Micky smile recently? "I love this indie agency resurgence," Micky began before pointing us to recent smiles from agencies like Highdive and Orchard with their Ocean Spray work. Connect with Micky on the Bakery website and follow him on Instagram. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast.


About Micky Ogando

Micky Ogando is the founder and principal of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While Micky has experience working in both award-winning agency networks and boutique shops in his native Dominican Republic and the USA, he considers himself an industry outsider. Right before founding Bakery in 2010, he worked in the wildly creative video game industry, most recently at Bioware/EA Games where his team launched Star Wars: The Old Republic and Mass Effect franchise titles. Bakery’s unique product-led process, cultural expertise, and creative storytelling have helped it establish a growing roster of clients that includes Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health.


From the Show

What brand has made Micky smile recently? "I love this indie agency resurgence," Micky began before pointing us to recent smiles from agencies like Highdive and Orchard with their Ocean Spray work.

Connect with Micky on the Bakery website and follow him on Instagram.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1811 Cultivating Fan Communities with Jenny Stiven https://www.nickwestergaard.com/cultivating-fan-communities-with-jenny-stiven Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. We geeked out on all of this and more (Star Trek!) this week on the On Brand podcast. About Jenny Stiven Jenny Stiven created Clio Consulting in 2004 to act as an “inside” digital marketing resource for entertainment companies. She has worked with numerous digital agencies in executive roles producing groundbreaking and award-winning campaigns for Fortune 500 entertainment & gaming clients. A long relationship with 20th Century Fox and MGM enabled her to become a geek influencer in the digital and social space – with the Star Wars properties, the James Bond franchise, Predator franchise, Stargate franchise, Aliens and more. She works with both the IP owners and creators to help them communicate, interact, and build a community that lasts. Jenny's mission is to ensure that geek franchises their fandoms have a strong digital foundation for a lifelong relationship. #spendthetime From the Show What brand has made Jenny smile recently? “I have two!” Jenny joked sharing powerful AI smiles from Orange France for their soccer ad and Nicki Minaj's Gag City project. Connect with Jenny on LinkedIn and Instagram (she answers all of her DMs!). As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Mar 2024 09:00:00 -0000 Cultivating Fan Communities with Jenny Stiven full Nick Westergaard Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. We geeked out on all of this and more (Star Trek!) this week on the On Brand podcast. About Jenny Stiven Jenny Stiven created Clio Consulting in 2004 to act as an “inside” digital marketing resource for entertainment companies. She has worked with numerous digital agencies in executive roles producing groundbreaking and award-winning campaigns for Fortune 500 entertainment & gaming clients. A long relationship with 20th Century Fox and MGM enabled her to become a geek influencer in the digital and social space – with the Star Wars properties, the James Bond franchise, Predator franchise, Stargate franchise, Aliens and more. She works with both the IP owners and creators to help them communicate, interact, and build a community that lasts. Jenny's mission is to ensure that geek franchises their fandoms have a strong digital foundation for a lifelong relationship. #spendthetime From the Show What brand has made Jenny smile recently? “I have two!” Jenny joked sharing powerful AI smiles from Orange France for their soccer ad and Nicki Minaj's Gag City project. Connect with Jenny on LinkedIn and Instagram (she answers all of her DMs!). As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. We geeked out on all of this and more (Star Trek!) this week on the On Brand podcast.


About Jenny Stiven

Jenny Stiven created Clio Consulting in 2004 to act as an “inside” digital marketing resource for entertainment companies. She has worked with numerous digital agencies in executive roles producing groundbreaking and award-winning campaigns for Fortune 500 entertainment & gaming clients. A long relationship with 20th Century Fox and MGM enabled her to become a geek influencer in the digital and social space – with the Star Wars properties, the James Bond franchise, Predator franchise, Stargate franchise, Aliens and more. She works with both the IP owners and creators to help them communicate, interact, and build a community that lasts. Jenny's mission is to ensure that geek franchises their fandoms have a strong digital foundation for a lifelong relationship. #spendthetime


From the Show

What brand has made Jenny smile recently? “I have two!” Jenny joked sharing powerful AI smiles from Orange France for their soccer ad and Nicki Minaj's Gag City project.

Connect with Jenny on LinkedIn and Instagram (she answers all of her DMs!).


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2076 Building Unconventional Brands with Matt Johnson https://www.nickwestergaard.com/building-unconventional-brands-with-matt-johnson Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast. About Matt Johnson Throughout his career, Matt Johnson has helped build iconic brands for big names like adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. Currently serving as Co-Founder and Chief Strategy Officer of creative agency HAYMAKER, Matt’s thought leadership and expertise have consistently helped his partners win and his strategic insight helped the agency win two Ad Age Small Agency of the Year Awards (2020, 2022), The Truth Initiative win for The Most Effective Brand in North America, and adidas to be named Ad Age’s A-List Marketer of the Year. When Matt isn't making memorial ad campaigns like the most recent Super Bowl spot for Pluto TV, Matt also lends his voice as a voice actor for over 20 years, voicing countless commercials and starring in two critically acclaimed HBO animated series, Ten Year Old Tom and The Life and Times of Tim. From the Show What brand has made Matt smile recently? “I don't want to go too hard at YETI,” Matt joked while also mentioning his love of the recent smile-worthy Super Bowl work for Reece's. Matt's no stranger to Super Bowl ads. Check out HAYMAKER's most recent work for Pluto TV from this year's big game. Connect with Matt on LinkedIn and check out HAYMAKER's work on their website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Mar 2024 09:00:00 -0000 Building Unconventional Brands with Matt Johnson full Nick Westergaard Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast. About Matt Johnson Throughout his career, Matt Johnson has helped build iconic brands for big names like adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. Currently serving as Co-Founder and Chief Strategy Officer of creative agency HAYMAKER, Matt’s thought leadership and expertise have consistently helped his partners win and his strategic insight helped the agency win two Ad Age Small Agency of the Year Awards (2020, 2022), The Truth Initiative win for The Most Effective Brand in North America, and adidas to be named Ad Age’s A-List Marketer of the Year. When Matt isn't making memorial ad campaigns like the most recent Super Bowl spot for Pluto TV, Matt also lends his voice as a voice actor for over 20 years, voicing countless commercials and starring in two critically acclaimed HBO animated series, Ten Year Old Tom and The Life and Times of Tim. From the Show What brand has made Matt smile recently? “I don't want to go too hard at YETI,” Matt joked while also mentioning his love of the recent smile-worthy Super Bowl work for Reece's. Matt's no stranger to Super Bowl ads. Check out HAYMAKER's most recent work for Pluto TV from this year's big game. Connect with Matt on LinkedIn and check out HAYMAKER's work on their website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast.


About Matt Johnson

Throughout his career, Matt Johnson has helped build iconic brands for big names like adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. Currently serving as Co-Founder and Chief Strategy Officer of creative agency HAYMAKER, Matt’s thought leadership and expertise have consistently helped his partners win and his strategic insight helped the agency win two Ad Age Small Agency of the Year Awards (2020, 2022), The Truth Initiative win for The Most Effective Brand in North America, and adidas to be named Ad Age’s A-List Marketer of the Year.

When Matt isn't making memorial ad campaigns like the most recent Super Bowl spot for Pluto TV, Matt also lends his voice as a voice actor for over 20 years, voicing countless commercials and starring in two critically acclaimed HBO animated series, Ten Year Old Tom and The Life and Times of Tim.


From the Show

What brand has made Matt smile recently? “I don't want to go too hard at YETI,” Matt joked while also mentioning his love of the recent smile-worthy Super Bowl work for Reece's.

Matt's no stranger to Super Bowl ads. Check out HAYMAKER's most recent work for Pluto TV from this year's big game.

Connect with Matt on LinkedIn and check out HAYMAKER's work on their website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1943 Episode 500: Tom Webster on Podcasting Today https://www.nickwestergaard.com/episode-500-tom-webster-on-podcasting-today This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He even told a story about Tom Jones! Don't miss this very special episode of Blossom. Er, I mean — a very special episode of On Brand. And, thank YOU for listening. About Tom Webster Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education, and connections. As a 25-year audio research veteran, he is a trusted advisor to the biggest companies in audio and has dedicated his career to the advancement of podcasting for networks and individuals alike. Tom has been a co-author and driver behind some of audio’s most influential studies, including the Infinite Dial® series, Share of Ear®, and The Podcast Landscape. Additionally, he has led hundreds of audience research projects on six continents, for some of the most listened-to podcasts and syndicated radio shows in the world, from Howard Stern to All Things Considered. He's done a card trick for Paula Abdul, shared a martini with Tom Jones, and sold vinyl to Christopher Walken. With Tom’s partnership at its helm, Sounds Profitable is dedicated to setting the course for the future of the audio industry. From the Show What audience research questions should you be asking? Is it the same audience or are they changing? Where are they today? Where does your show fit into their life? Why do they listen to your show? How you can learn more about your listeners. Here's a helpful article Tom wrote at Sounds Profitable on learning more about your listeners. Speaking of listeners ... Listener shoutout! I referenced On Brand listener Mark Gamis. Thanks for listening, Mark! What brand has made Tom smile recently? “I’m going to share a local favorite — Ministry of Supply.” Tom loves their wrinkle-free stage-ready clothes and the entire brand experience. Connect with Tom on LinkedIn and the Sounds Profitable website.   As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Mar 2024 10:00:00 -0000 Episode 500: Tom Webster on Podcasting Today full Nick Westergaard This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He even told a story about Tom Jones! Don't miss this very special episode of Blossom. Er, I mean — a very special episode of On Brand. And, thank YOU for listening. About Tom Webster Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education, and connections. As a 25-year audio research veteran, he is a trusted advisor to the biggest companies in audio and has dedicated his career to the advancement of podcasting for networks and individuals alike. Tom has been a co-author and driver behind some of audio’s most influential studies, including the Infinite Dial® series, Share of Ear®, and The Podcast Landscape. Additionally, he has led hundreds of audience research projects on six continents, for some of the most listened-to podcasts and syndicated radio shows in the world, from Howard Stern to All Things Considered. He's done a card trick for Paula Abdul, shared a martini with Tom Jones, and sold vinyl to Christopher Walken. With Tom’s partnership at its helm, Sounds Profitable is dedicated to setting the course for the future of the audio industry. From the Show What audience research questions should you be asking? Is it the same audience or are they changing? Where are they today? Where does your show fit into their life? Why do they listen to your show? How you can learn more about your listeners. Here's a helpful article Tom wrote at Sounds Profitable on learning more about your listeners. Speaking of listeners ... Listener shoutout! I referenced On Brand listener Mark Gamis. Thanks for listening, Mark! What brand has made Tom smile recently? “I’m going to share a local favorite — Ministry of Supply.” Tom loves their wrinkle-free stage-ready clothes and the entire brand experience. Connect with Tom on LinkedIn and the Sounds Profitable website.   As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He even told a story about Tom Jones! Don't miss this very special episode of Blossom. Er, I mean — a very special episode of On Brand. And, thank YOU for listening.


About Tom Webster

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education, and connections. As a 25-year audio research veteran, he is a trusted advisor to the biggest companies in audio and has dedicated his career to the advancement of podcasting for networks and individuals alike.

Tom has been a co-author and driver behind some of audio’s most influential studies, including the Infinite Dial® series, Share of Ear®, and The Podcast Landscape. Additionally, he has led hundreds of audience research projects on six continents, for some of the most listened-to podcasts and syndicated radio shows in the world, from Howard Stern to All Things Considered. He's done a card trick for Paula Abdul, shared a martini with Tom Jones, and sold vinyl to Christopher Walken. With Tom’s partnership at its helm, Sounds Profitable is dedicated to setting the course for the future of the audio industry.


From the Show

What audience research questions should you be asking? Is it the same audience or are they changing? Where are they today? Where does your show fit into their life? Why do they listen to your show?

How you can learn more about your listeners. Here's a helpful article Tom wrote at Sounds Profitable on learning more about your listeners.

Speaking of listeners ... Listener shoutout! I referenced On Brand listener Mark Gamis. Thanks for listening, Mark!

What brand has made Tom smile recently? “I’m going to share a local favorite — Ministry of Supply.” Tom loves their wrinkle-free stage-ready clothes and the entire brand experience.

Connect with Tom on LinkedIn and the Sounds Profitable website.

 

As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1959 Becoming a First-and-Only Brand with Kate Rush Sheehy https://www.nickwestergaard.com/becoming-a-first-and-only-brand-with-kate-rush Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate's work helps lead clients in new exciting new directions anchored by strategic insights. We discussed all of this and more this week on the On Brand podcast. About Kate Rush Sheehy Kate Rush Sheehy leads the strategy department at GSD&M, a group of thinkers, makers, and “great question!”-askers that includes brand strategy, comms strategy, and research. She is a passionate builder of ideas and always looks at an opportunity from every conceivable angle to help push the agency’s thinking into fresh new territories. Kate joined GSD&M from Expedia Group where she led global brand strategy and advertising for Vrbo, highlights which include launching the brand in 17 countries and building a creative strategy that justified profitably growing the brand’s media investment by 10x. Prior to that, she opened the Austin office of R/GA where she spent most of her time making Crocs cool again and finding the perfect positioning for a range of Frito-Lay’s brands. From the Show What brand has made Kate smile recently? Kate shared her love of two recent campaigns. First, she loved the recent “DunKings” Super Bowl ad from Dunkin, continuing their Ben and Jen story. She also smiles at the recent GSD&M work for CapitolOne featuring John Travolta reprising his famous Saturday Night Fever strut.  Connect with Kate on the GSD&M website or LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Feb 2024 10:00:00 -0000 Becoming a First-and-Only Brand with Kate Rush Sheehy full Nick Westergaard Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M. Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate's work helps lead clients in new exciting new directions anchored by strategic insights. We discussed all of this and more this week on the On Brand podcast. About Kate Rush Sheehy Kate Rush Sheehy leads the strategy department at GSD&M, a group of thinkers, makers, and “great question!”-askers that includes brand strategy, comms strategy, and research. She is a passionate builder of ideas and always looks at an opportunity from every conceivable angle to help push the agency’s thinking into fresh new territories. Kate joined GSD&M from Expedia Group where she led global brand strategy and advertising for Vrbo, highlights which include launching the brand in 17 countries and building a creative strategy that justified profitably growing the brand’s media investment by 10x. Prior to that, she opened the Austin office of R/GA where she spent most of her time making Crocs cool again and finding the perfect positioning for a range of Frito-Lay’s brands. From the Show What brand has made Kate smile recently? Kate shared her love of two recent campaigns. First, she loved the recent “DunKings” Super Bowl ad from Dunkin, continuing their Ben and Jen story. She also smiles at the recent GSD&M work for CapitolOne featuring John Travolta reprising his famous Saturday Night Fever strut.  Connect with Kate on the GSD&M website or LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate's work helps lead clients in new exciting new directions anchored by strategic insights. We discussed all of this and more this week on the On Brand podcast.


About Kate Rush Sheehy

Kate Rush Sheehy leads the strategy department at GSD&M, a group of thinkers, makers, and “great question!”-askers that includes brand strategy, comms strategy, and research. She is a passionate builder of ideas and always looks at an opportunity from every conceivable angle to help push the agency’s thinking into fresh new territories. Kate joined GSD&M from Expedia Group where she led global brand strategy and advertising for Vrbo, highlights which include launching the brand in 17 countries and building a creative strategy that justified profitably growing the brand’s media investment by 10x. Prior to that, she opened the Austin office of R/GA where she spent most of her time making Crocs cool again and finding the perfect positioning for a range of Frito-Lay’s brands.


From the Show

What brand has made Kate smile recently? Kate shared her love of two recent campaigns. First, she loved the recent “DunKings” Super Bowl ad from Dunkin, continuing their Ben and Jen story. She also smiles at the recent GSD&M work for CapitolOne featuring John Travolta reprising his famous Saturday Night Fever strut. 

Connect with Kate on the GSD&M website or LinkedIn.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1780 Gen Z & Gen Alpha Brand Building with Ben Harms https://www.nickwestergaard.com/gen-z-gen-alpha-brand-building-with-ben-harms Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today's Gen Z and Gen Alpha consumers. We discussed all of this and more this week on the On Brand podcast. About Ben Harms Ben Harms, Chief Growth Officer, at youth culture agency, Archrival. Ben speaks to how brands can connect with today's Gen Z and Gen Alpha audiences through brand community building, inclusive of influencer/creator marketing. Ben has worked with brands like Adidas, Spotify, Red Bull, Reebok, Hollister, Tommy Hilfiger, Outdoor Voices, and YETI, to strategize and connect with their younger audiences. From the Show Check out Archrival's latest insights on generational brand building which Ben discussed during the show. What brand has made Ben smile recently? Ben shared two very on-brand smile-worthy brands — fashion brand Aimé Leon Dore and e.l.f. Cosmetics. Connect with Ben on the Archrival website or LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Feb 2024 10:00:00 -0000 Gen Z & Gen Alpha Brand Building with Ben Harms full Nick Westergaard Ben Harms is Chief Growth Officer at youth culture agency Archrival. Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today's Gen Z and Gen Alpha consumers. We discussed all of this and more this week on the On Brand podcast. About Ben Harms Ben Harms, Chief Growth Officer, at youth culture agency, Archrival. Ben speaks to how brands can connect with today's Gen Z and Gen Alpha audiences through brand community building, inclusive of influencer/creator marketing. Ben has worked with brands like Adidas, Spotify, Red Bull, Reebok, Hollister, Tommy Hilfiger, Outdoor Voices, and YETI, to strategize and connect with their younger audiences. From the Show Check out Archrival's latest insights on generational brand building which Ben discussed during the show. What brand has made Ben smile recently? Ben shared two very on-brand smile-worthy brands — fashion brand Aimé Leon Dore and e.l.f. Cosmetics. Connect with Ben on the Archrival website or LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today's Gen Z and Gen Alpha consumers. We discussed all of this and more this week on the On Brand podcast.


About Ben Harms

Ben Harms, Chief Growth Officer, at youth culture agency, Archrival. Ben speaks to how brands can connect with today's Gen Z and Gen Alpha audiences through brand community building, inclusive of influencer/creator marketing. Ben has worked with brands like Adidas, Spotify, Red Bull, Reebok, Hollister, Tommy Hilfiger, Outdoor Voices, and YETI, to strategize and connect with their younger audiences.


From the Show

Check out Archrival's latest insights on generational brand building which Ben discussed during the show.

What brand has made Ben smile recently? Ben shared two very on-brand smile-worthy brands — fashion brand Aimé Leon Dore and e.l.f. Cosmetics.

Connect with Ben on the Archrival website or LinkedIn.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2035 Rebranding the Iconic Quicken Brand with Tina Lin https://www.nickwestergaard.com/rebranding-the-iconic-quicken-brand-with-tina-lin Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about a rebrand won't want to miss this episode! About Tina Lin Tina Lin has spent her career building, marketing, and operating B2C, B2B, and B2B2C products and services. With over 25 years of experience, she has built and launched new businesses across many industries, including sports, online gaming, small business finance, and Internet advertising. As Director of Product Marketing and Brand at Quicken, Tina led the revamp of the 40-year-old iconic Quicken brand, with a new logo, visual identity, and website, signaling its vision for the future. Tina started her career as an investment banker at Morgan Stanley and CS First Boston. She holds an MBA from Stanford Business School and a BS/BA from the Wharton School/College of Arts & Sciences of the University of Pennsylvania From the Show This is Quicken at 40. Check out this article detailing the rebrand Tina shared with us during the show. What brand has made Tina smile recently? Tina shared two of my personal faves — Nike and Canva! Connect with Tina on the Quicken website or LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Feb 2024 10:00:00 -0000 Rebranding the Iconic Quicken Brand with Tina Lin full Nick Westergaard Tina Lin is the Director of Product Marketing and Brand at Quicken. Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about a rebrand won't want to miss this episode! About Tina Lin Tina Lin has spent her career building, marketing, and operating B2C, B2B, and B2B2C products and services. With over 25 years of experience, she has built and launched new businesses across many industries, including sports, online gaming, small business finance, and Internet advertising. As Director of Product Marketing and Brand at Quicken, Tina led the revamp of the 40-year-old iconic Quicken brand, with a new logo, visual identity, and website, signaling its vision for the future. Tina started her career as an investment banker at Morgan Stanley and CS First Boston. She holds an MBA from Stanford Business School and a BS/BA from the Wharton School/College of Arts & Sciences of the University of Pennsylvania From the Show This is Quicken at 40. Check out this article detailing the rebrand Tina shared with us during the show. What brand has made Tina smile recently? Tina shared two of my personal faves — Nike and Canva! Connect with Tina on the Quicken website or LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about a rebrand won't want to miss this episode!


About Tina Lin

Tina Lin has spent her career building, marketing, and operating B2C, B2B, and B2B2C products and services. With over 25 years of experience, she has built and launched new businesses across many industries, including sports, online gaming, small business finance, and Internet advertising. As Director of Product Marketing and Brand at Quicken, Tina led the revamp of the 40-year-old iconic Quicken brand, with a new logo, visual identity, and website, signaling its vision for the future. Tina started her career as an investment banker at Morgan Stanley and CS First Boston. She holds an MBA from Stanford Business School and a BS/BA from the Wharton School/College of Arts & Sciences of the University of Pennsylvania


From the Show

This is Quicken at 40. Check out this article detailing the rebrand Tina shared with us during the show.

What brand has made Tina smile recently? Tina shared two of my personal faves — Nike and Canva!

Connect with Tina on the Quicken website or LinkedIn.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1690 Design-Centric Leadership with Mia Blume https://www.nickwestergaard.com/design-centric-leadership-with-mia-blume Mia Blume is a creative leadership coach with experience at Pinterest, Square, and IDEO. In 2016, she started Design Dept. to help creative leaders transform how they work. We discussed all of this and more this week on the On Brand podcast. About Mia Blume Mia Blume is San Francisco-based creative leadership coach. A former design leader at Pinterest, Square, and IDEO, Mia started Design Dept. in 2016 to help transform the way creative leaders work. Through individual coaching, workshops, and customized workplace learning and development, Design Dept.’s guided experiences foster creative leadership. Mia believes that when a designer’s authentic leadership style is unlocked, it impacts not only individuals and teams, but the products, services, and organizations that shape our world. From the Show What brand has made Mia smile recently? “This might not be as recent as you were looking for but do remember the Loom Candle?” Mia shared how the video platform sent out candles for users to commemorate the meetings they no longer had to have. Connect with Mia on her website and LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Feb 2024 10:00:00 -0000 Design-Centric Leadership with Mia Blume full Nick Westergaard Mia Blume is a creative leadership coach with experience at Pinterest, Square, and IDEO. Mia Blume is a creative leadership coach with experience at Pinterest, Square, and IDEO. In 2016, she started Design Dept. to help creative leaders transform how they work. We discussed all of this and more this week on the On Brand podcast. About Mia Blume Mia Blume is San Francisco-based creative leadership coach. A former design leader at Pinterest, Square, and IDEO, Mia started Design Dept. in 2016 to help transform the way creative leaders work. Through individual coaching, workshops, and customized workplace learning and development, Design Dept.’s guided experiences foster creative leadership. Mia believes that when a designer’s authentic leadership style is unlocked, it impacts not only individuals and teams, but the products, services, and organizations that shape our world. From the Show What brand has made Mia smile recently? “This might not be as recent as you were looking for but do remember the Loom Candle?” Mia shared how the video platform sent out candles for users to commemorate the meetings they no longer had to have. Connect with Mia on her website and LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mia Blume is a creative leadership coach with experience at Pinterest, Square, and IDEO. In 2016, she started Design Dept. to help creative leaders transform how they work. We discussed all of this and more this week on the On Brand podcast.


About Mia Blume

Mia Blume is San Francisco-based creative leadership coach. A former design leader at Pinterest, Square, and IDEO, Mia started Design Dept. in 2016 to help transform the way creative leaders work. Through individual coaching, workshops, and customized workplace learning and development, Design Dept.’s guided experiences foster creative leadership. Mia believes that when a designer’s authentic leadership style is unlocked, it impacts not only individuals and teams, but the products, services, and organizations that shape our world.


From the Show

What brand has made Mia smile recently? “This might not be as recent as you were looking for but do remember the Loom Candle?” Mia shared how the video platform sent out candles for users to commemorate the meetings they no longer had to have.

Connect with Mia on her website and LinkedIn.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1649 Brand Storytelling at Microsoft with Miri Rodriguez https://www.nickwestergaard.com/brand-storytelling-with-miri-rodriguez Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft, Miri is a creative journalist, content strategist, renowned keynote speaker, and international thought leader helping brands tell their stories. We discussed all of this and more this week on the On Brand podcast. About Miri Rodriguez Miri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist, renowned keynote speaker, and international thought leader in brand storytelling, personal branding, and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart, and McKesson. Links from the Show Here’s the updated, second edition of Miri's book Brand Storytelling: Put Customers at the Heart of Your Brand Story. A memorable quote from Miri: “Your first storytellers are your employees.” That's why we need to give them tools like Microsoft's done with their brand central station. Miri also shared how important Satya Nadella's book Hit Refresh has been in sharing the brand story. Fun fact: Nadella created a special edition for employees. What brand has made Miri smile recently? Disney! Miri shared — you guessed it — a story on how Disney once again delivered on the magical experiences that they promise. Connect with Miri on her website and on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Jan 2024 10:00:00 -0000 Brand Storytelling at Microsoft with Miri Rodriguez full Nick Westergaard Miri Rodriguez is Senior Storyteller for Future of Work at Microsoft. Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft, Miri is a creative journalist, content strategist, renowned keynote speaker, and international thought leader helping brands tell their stories. We discussed all of this and more this week on the On Brand podcast. About Miri Rodriguez Miri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist, renowned keynote speaker, and international thought leader in brand storytelling, personal branding, and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart, and McKesson. Links from the Show Here’s the updated, second edition of Miri's book Brand Storytelling: Put Customers at the Heart of Your Brand Story. A memorable quote from Miri: “Your first storytellers are your employees.” That's why we need to give them tools like Microsoft's done with their brand central station. Miri also shared how important Satya Nadella's book Hit Refresh has been in sharing the brand story. Fun fact: Nadella created a special edition for employees. What brand has made Miri smile recently? Disney! Miri shared — you guessed it — a story on how Disney once again delivered on the magical experiences that they promise. Connect with Miri on her website and on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft, Miri is a creative journalist, content strategist, renowned keynote speaker, and international thought leader helping brands tell their stories. We discussed all of this and more this week on the On Brand podcast.


About Miri Rodriguez

Miri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist, renowned keynote speaker, and international thought leader in brand storytelling, personal branding, and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart, and McKesson.


Links from the Show

Here’s the updated, second edition of Miri's book Brand Storytelling: Put Customers at the Heart of Your Brand Story.

A memorable quote from Miri: “Your first storytellers are your employees.” That's why we need to give them tools like Microsoft's done with their brand central station.

Miri also shared how important Satya Nadella's book Hit Refresh has been in sharing the brand story. Fun fact: Nadella created a special edition for employees.

What brand has made Miri smile recently? Disney! Miri shared — you guessed it — a story on how Disney once again delivered on the magical experiences that they promise.

Connect with Miri on her website and on LinkedIn.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2555 Simplify Your Messaging with Ben Guttmann https://www.nickwestergaard.com/simplify-your-messaging-with-ben-guttmann Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Links from the Show Here’s Ben’s new book Simply Put: Why Clear Messages Win — and How to Design Them. Connect with Ben on LinkedIn and check out his website BenGuttmann.com. What brand has made Jamie smile recently? Ben doesn’t drink coffee so he pointed us to Bellocq luxury tea. Treat yourself! As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Jan 2024 10:00:00 -0000 Simplify Your Messaging with Ben Guttmann full Nick Westergaard Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Links from the Show Here’s Ben’s new book Simply Put: Why Clear Messages Win — and How to Design Them. Connect with Ben on LinkedIn and check out his website BenGuttmann.com. What brand has made Jamie smile recently? Ben doesn’t drink coffee so he pointed us to Bellocq luxury tea. Treat yourself! As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast.


About Ben Guttmann

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.


Links from the Show

Here’s Ben’s new book Simply Put: Why Clear Messages Win — and How to Design Them.

Connect with Ben on LinkedIn and check out his website BenGuttmann.com.

What brand has made Jamie smile recently? Ben doesn’t drink coffee so he pointed us to Bellocq luxury tea. Treat yourself!


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1699 Seeing the How with Allen Adamson https://www.nickwestergaard.com/seeing-the-how-with-allen-adamson Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. He’s the author of several other books on all things branding and the co-founder and managing partner of Metaforce. We discussed all of this and more this week on the On Brand podcast. About Allen Adamson Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen’s newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is Co-Founder and Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Links from the Show Allen’s newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. Connect with Allen on the Metaforce website or AllenAdamson.com. Want to listen to more of Allen On Brand? Check out his first appearance on the show back in 2019. What brand has made Allen smile recently? Allen gave us a good reminder of IKEA — and very on-brand given our conversation! As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Jan 2024 10:00:00 -0000 Seeing the How with Allen Adamson full Nick Westergaard Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. He’s the author of several other books on all things branding and the co-founder and managing partner of Metaforce. We discussed all of this and more this week on the On Brand podcast. About Allen Adamson Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen’s newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is Co-Founder and Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Links from the Show Allen’s newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. Connect with Allen on the Metaforce website or AllenAdamson.com. Want to listen to more of Allen On Brand? Check out his first appearance on the show back in 2019. What brand has made Allen smile recently? Allen gave us a good reminder of IKEA — and very on-brand given our conversation! As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. He’s the author of several other books on all things branding and the co-founder and managing partner of Metaforce. We discussed all of this and more this week on the On Brand podcast.


About Allen Adamson

Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.

Allen’s newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is Co-Founder and Managing Partner of Metaforce, an elite marketing collective of the industry's top talent.


Links from the Show

Allen’s newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy.

Connect with Allen on the Metaforce website or AllenAdamson.com.

Want to listen to more of Allen On Brand? Check out his first appearance on the show back in 2019.

What brand has made Allen smile recently? Allen gave us a good reminder of IKEA — and very on-brand given our conversation!


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1667 Humanizing Your Brand with Lydia Michael https://www.nickwestergaard.com/humanizing-your-brand-with-lydia-michael Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." As I said during our conversation, Lydia spends a lot of time defining the undefinable — from brand love to multicultural marketing to personal branding.  We discussed all of this and more this week on the On Brand podcast. About Lydia Michael Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." She works with companies and organizations to develop brands and marketing strategies. Lydia is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. Her experience includes working with brands like Deloitte and L’Oréal in Germany. Lydia’s work has been recognized with several diversity and marketing-centered awards. She leads workshops and webinars, and speaks to audiences about topics such as multicultural marketing, brand love, and personal branding. Links from the Show What brand has made Lydia smile recently? Lydia shared Huda Beauty, a brand she referenced in her book Brand Love. “Huda does a great job of humanizing the brand.” Connect with Lydia on LinkedIn and visit lydiamichael.com and blendedcollective.com. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Jan 2024 10:00:00 -0000 Humanizing Your Brand with Lydia Michael full Nick Westergaard Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." As I said during our conversation, Lydia spends a lot of time defining the undefinable — from brand love to multicultural marketing to personal branding.  We discussed all of this and more this week on the On Brand podcast. About Lydia Michael Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." She works with companies and organizations to develop brands and marketing strategies. Lydia is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. Her experience includes working with brands like Deloitte and L’Oréal in Germany. Lydia’s work has been recognized with several diversity and marketing-centered awards. She leads workshops and webinars, and speaks to audiences about topics such as multicultural marketing, brand love, and personal branding. Links from the Show What brand has made Lydia smile recently? Lydia shared Huda Beauty, a brand she referenced in her book Brand Love. “Huda does a great job of humanizing the brand.” Connect with Lydia on LinkedIn and visit lydiamichael.com and blendedcollective.com. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." As I said during our conversation, Lydia spends a lot of time defining the undefinable — from brand love to multicultural marketing to personal branding.  We discussed all of this and more this week on the On Brand podcast.


About Lydia Michael

Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." She works with companies and organizations to develop brands and marketing strategies. Lydia is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. Her experience includes working with brands like Deloitte and L’Oréal in Germany. Lydia’s work has been recognized with several diversity and marketing-centered awards. She leads workshops and webinars, and speaks to audiences about topics such as multicultural marketing, brand love, and personal branding.


Links from the Show

What brand has made Lydia smile recently? Lydia shared Huda Beauty, a brand she referenced in her book Brand Love. “Huda does a great job of humanizing the brand.”

Connect with Lydia on LinkedIn and visit lydiamichael.com and blendedcollective.com.

As We Wrap …







  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.






  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.






  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.






  • On Brand is a part of the Marketing Podcast Network.



Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1749 The Naughty & Nice Brands of 2023 with Matt Williams https://www.nickwestergaard.com/the-naughty-nice-brands-of-2023-with-matt-williams This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2023.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Matt Williams Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing.   Naughty List for Brands 2023 WeWork — This coworking space used branding as a cover for a crappy business. Bud Light — This beer brand’s withdrawal of supporting Dylan Mulvaney is a complete fold on their conviction: a beverage "for every person, for every occasion." Zoom — This video conferencing service, synonymous with making 21st-century knowledge work from anywhere possible, called employees back to the office. Silicon Valley Bank — This banking brand’s collapse was rooted in miscommunication.   Nice List for Brands 2023 Garth Brooks — This country singer is exemplifying conviction with his new bar in Nashville with one simple rule. Airbnb — This short-term rental brand responded quickly to the wildfires in Maui. Mattel — This toy company released a movie based off an iconic doll brand, and made the brand even more iconic by empowering women. Delta Air Lines — An airline met some unintended brand turbulence but teaches an important lesson for brands — knowing when to admit mistakes.   Brands that Santa is Watching in 2024 Open AI — This emerging tech brand is de-mystifying and popularizing generative artificial intelligence, but recent drama with their board and CEO puts their future at stake. Apple — This technology company has always been known for its innovative hardware, but releases this year are a far cry away from what the brand has been known for. Beyond Inc. — This newly formed parent brand for home goods businesses has gone through it all – bankruptcy, acquisition, and a new brand architecture. Barnes & Noble — A national book retail chain unveiled a new brand plan that doesn’t appear to have any consistency. Want more naughty and nice? Check out Brand Federation’s YouTube video on the Naughty and Nice Brands of 2023.  Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Dec 2023 10:00:00 -0000 The Naughty & Nice Brands of 2023 with Matt Williams full Nick Westergaard This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2023.” This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2023.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Matt Williams Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing.   Naughty List for Brands 2023 WeWork — This coworking space used branding as a cover for a crappy business. Bud Light — This beer brand’s withdrawal of supporting Dylan Mulvaney is a complete fold on their conviction: a beverage "for every person, for every occasion." Zoom — This video conferencing service, synonymous with making 21st-century knowledge work from anywhere possible, called employees back to the office. Silicon Valley Bank — This banking brand’s collapse was rooted in miscommunication.   Nice List for Brands 2023 Garth Brooks — This country singer is exemplifying conviction with his new bar in Nashville with one simple rule. Airbnb — This short-term rental brand responded quickly to the wildfires in Maui. Mattel — This toy company released a movie based off an iconic doll brand, and made the brand even more iconic by empowering women. Delta Air Lines — An airline met some unintended brand turbulence but teaches an important lesson for brands — knowing when to admit mistakes.   Brands that Santa is Watching in 2024 Open AI — This emerging tech brand is de-mystifying and popularizing generative artificial intelligence, but recent drama with their board and CEO puts their future at stake. Apple — This technology company has always been known for its innovative hardware, but releases this year are a far cry away from what the brand has been known for. Beyond Inc. — This newly formed parent brand for home goods businesses has gone through it all – bankruptcy, acquisition, and a new brand architecture. Barnes & Noble — A national book retail chain unveiled a new brand plan that doesn’t appear to have any consistency. Want more naughty and nice? Check out Brand Federation’s YouTube video on the Naughty and Nice Brands of 2023.  Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2023.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year.


Enjoy This Episode Now


About Matt Williams

Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing.

 

Naughty List for Brands 2023

  • WeWork — This coworking space used branding as a cover for a crappy business.
  • Bud Light — This beer brand’s withdrawal of supporting Dylan Mulvaney is a complete fold on their conviction: a beverage "for every person, for every occasion."
  • Zoom — This video conferencing service, synonymous with making 21st-century knowledge work from anywhere possible, called employees back to the office.
  • Silicon Valley Bank — This banking brand’s collapse was rooted in miscommunication.

 

Nice List for Brands 2023

  • Garth Brooks — This country singer is exemplifying conviction with his new bar in Nashville with one simple rule.
  • Airbnb — This short-term rental brand responded quickly to the wildfires in Maui.
  • Mattel — This toy company released a movie based off an iconic doll brand, and made the brand even more iconic by empowering women.
  • Delta Air Lines — An airline met some unintended brand turbulence but teaches an important lesson for brands — knowing when to admit mistakes.

 

Brands that Santa is Watching in 2024

  • Open AI — This emerging tech brand is de-mystifying and popularizing generative artificial intelligence, but recent drama with their board and CEO puts their future at stake.
  • Apple — This technology company has always been known for its innovative hardware, but releases this year are a far cry away from what the brand has been known for.
  • Beyond Inc. — This newly formed parent brand for home goods businesses has gone through it all – bankruptcy, acquisition, and a new brand architecture.
  • Barnes & Noble — A national book retail chain unveiled a new brand plan that doesn’t appear to have any consistency.

Want more naughty and nice? Check out Brand Federation’s YouTube video on the Naughty and Nice Brands of 2023. 


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2149 Holiday PR Tips for Brands from Amanda Proscia https://www.nickwestergaard.com/holiday-pr-tips-for-brands-from-amanda-proscia Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential, available now. Lightspeed is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. We discussed all of this and more this week on the On Brand podcast. About Amanda Proscia Amanda Proscia is a master corporate storyteller with experience in-house at American Express. Amanda is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. She's also the author of the bestselling new book, PR Confidential.  Links from the Show On Brand Soundbite. "In addition to the millions of dollars wasted on ads that are not digitally optimized, brands are missing other marketing opportunities for their holiday promotions,"  says Amanda Proscia. "Each holiday season, ads are repeated from previous years without any updating to their message or target audience. Not only does this result in ads that under-perform, but it also misses out on gaining the value of refreshed storytelling." What brand has made Amanda smile recently? “Oreo — and not just because I love their cookies.” Amanda shared that her smile came from their recent cookie ad featuring a diverse Santa Claus. Connect with Amanda on LinkedIn and the Lightspeed PR website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Dec 2023 10:00:00 -0000 Holiday PR Tips for Brands from Amanda Proscia full Nick Westergaard Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential, available now. Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential, available now. Lightspeed is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. We discussed all of this and more this week on the On Brand podcast. About Amanda Proscia Amanda Proscia is a master corporate storyteller with experience in-house at American Express. Amanda is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. She's also the author of the bestselling new book, PR Confidential.  Links from the Show On Brand Soundbite. "In addition to the millions of dollars wasted on ads that are not digitally optimized, brands are missing other marketing opportunities for their holiday promotions,"  says Amanda Proscia. "Each holiday season, ads are repeated from previous years without any updating to their message or target audience. Not only does this result in ads that under-perform, but it also misses out on gaining the value of refreshed storytelling." What brand has made Amanda smile recently? “Oreo — and not just because I love their cookies.” Amanda shared that her smile came from their recent cookie ad featuring a diverse Santa Claus. Connect with Amanda on LinkedIn and the Lightspeed PR website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential, available now. Lightspeed is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. We discussed all of this and more this week on the On Brand podcast.


About Amanda Proscia

Amanda Proscia is a master corporate storyteller with experience in-house at American Express. Amanda is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. She's also the author of the bestselling new book, PR Confidential. 


Links from the Show

On Brand Soundbite. "In addition to the millions of dollars wasted on ads that are not digitally optimized, brands are missing other marketing opportunities for their holiday promotions,"  says Amanda Proscia. "Each holiday season, ads are repeated from previous years without any updating to their message or target audience. Not only does this result in ads that under-perform, but it also misses out on gaining the value of refreshed storytelling."

What brand has made Amanda smile recently? “Oreo — and not just because I love their cookies.” Amanda shared that her smile came from their recent cookie ad featuring a diverse Santa Claus.

Connect with Amanda on LinkedIn and the Lightspeed PR website.


As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1598 Building a More Purposeful Brand with Sandy Skees https://www.nickwestergaard.com/building-a-more-purposeful-brand-with-sandy-skees Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding and marketing is everywhere these days, that doesn't diminish the importance and responsibility of this work. And it doesn't make the work any easier. We discussed all of this and more this week on the On Brand podcast. About Sandy Skees Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli, a leading communications consultancy, part of the Omnicom Group. With over three decades of expertise in management consulting and strategic communications, Sandy has worked with clients including Visa, Abercrombie & Fitch, eBay, and Panasonic, among many others. Recognized as PRWeek's Woman of Distinction 2023 and Most Purposeful Agency Pro 2021, Sandy holds a Board Director position at Sustainable Brands and is an advisor to The Diversity Center. Author of Purposeful Brands, she is an experienced speaker on branding, messaging, and sustainability topics. She lives with her wife in Santa Cruz, California. Links from the Show Check out Sandy's book, Purposeful Brands — all about helping brands discover, develop, and implement their purpose and impact. Connect with Sandy on her website and LinkedIn. What brand has made Sandy smile recently? “Easy — Spotify, for their Year in Review,” Sandy shared that she loves learning about herself and others from this one-of-a-kind brand touch point. Be sure to check out my interview with Spotify’s Jay Norman where we discussed the Year in Review.   As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Dec 2023 10:00:00 -0000 Building a More Purposeful Brand with Sandy Skees full Nick Westergaard Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding and marketing is everywhere these days, that doesn't diminish the importance and responsibility of this work. And it doesn't make the work any easier. We discussed all of this and more this week on the On Brand podcast. About Sandy Skees Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli, a leading communications consultancy, part of the Omnicom Group. With over three decades of expertise in management consulting and strategic communications, Sandy has worked with clients including Visa, Abercrombie & Fitch, eBay, and Panasonic, among many others. Recognized as PRWeek's Woman of Distinction 2023 and Most Purposeful Agency Pro 2021, Sandy holds a Board Director position at Sustainable Brands and is an advisor to The Diversity Center. Author of Purposeful Brands, she is an experienced speaker on branding, messaging, and sustainability topics. She lives with her wife in Santa Cruz, California. Links from the Show Check out Sandy's book, Purposeful Brands — all about helping brands discover, develop, and implement their purpose and impact. Connect with Sandy on her website and LinkedIn. What brand has made Sandy smile recently? “Easy — Spotify, for their Year in Review,” Sandy shared that she loves learning about herself and others from this one-of-a-kind brand touch point. Be sure to check out my interview with Spotify’s Jay Norman where we discussed the Year in Review.   As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding and marketing is everywhere these days, that doesn't diminish the importance and responsibility of this work. And it doesn't make the work any easier. We discussed all of this and more this week on the On Brand podcast.


About Sandy Skees

Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli, a leading communications consultancy, part of the Omnicom Group. With over three decades of expertise in management consulting and strategic communications, Sandy has worked with clients including Visa, Abercrombie & Fitch, eBay, and Panasonic, among many others. Recognized as PRWeek's Woman of Distinction 2023 and Most Purposeful Agency Pro 2021, Sandy holds a Board Director position at Sustainable Brands and is an advisor to The Diversity Center. Author of Purposeful Brands, she is an experienced speaker on branding, messaging, and sustainability topics. She lives with her wife in Santa Cruz, California.


Links from the Show

Check out Sandy's book, Purposeful Brands — all about helping brands discover, develop, and implement their purpose and impact.

Connect with Sandy on her website and LinkedIn.

What brand has made Sandy smile recently? “Easy — Spotify, for their Year in Review,” Sandy shared that she loves learning about herself and others from this one-of-a-kind brand touch point. Be sure to check out my interview with Spotify’s Jay Norman where we discussed the Year in Review.

 

As We Wrap …

  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1672 The Language of Brand Strategy with Jay Mandel https://www.nickwestergaard.com/the-language-of-brand-strategy-with-jay-mandel Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed all this and more this week on the On Brand podcast. About Jay Mandel Jay Mandel, a multi-faceted entrepreneur, professor, consultant, and coach, is not only the author of the book Brand Strategy in Three Steps, but also an embodiment of core values such as candor, curiosity, and collaboration. His transformative journey from corporate America to coaching reflects his commitment to infusing meaning and authenticity into the business world. With two decades of corporate experience, including a notable role as the former social media and content lead for Mastercard's global team, Jay's brand methodology is honed through a diverse range of corporate, entrepreneurial, and academic experiences. Armed with a Masters's in strategic communications from Columbia University, Jay is dedicated to guiding individuals in their pursuit of clarity, strategy, and finding their unique market niche. Embrace growth, explore with purpose, and embark on a transformative journey with Jay Mandel today. Links from the Show Jay’s new book, Brand Strategy in Three Steps, focuses on the three aspects of brand strategy he broke down at the top of the show: Identity, Intent, and Implementation. More on Jay’s book. What brand has made Jay smile recently? “I struggle with Dr. Squatch,” Jay shared. The brand delivered great humanity in their customer service, however, he’s not been super impressed with the product. Connect with Jay on his website and via LinkedIn.   As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Dec 2023 10:00:00 -0000 The Language of Brand Strategy with Jay Mandel full Nick Westergaard Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed all this and more this week on the On Brand podcast. About Jay Mandel Jay Mandel, a multi-faceted entrepreneur, professor, consultant, and coach, is not only the author of the book Brand Strategy in Three Steps, but also an embodiment of core values such as candor, curiosity, and collaboration. His transformative journey from corporate America to coaching reflects his commitment to infusing meaning and authenticity into the business world. With two decades of corporate experience, including a notable role as the former social media and content lead for Mastercard's global team, Jay's brand methodology is honed through a diverse range of corporate, entrepreneurial, and academic experiences. Armed with a Masters's in strategic communications from Columbia University, Jay is dedicated to guiding individuals in their pursuit of clarity, strategy, and finding their unique market niche. Embrace growth, explore with purpose, and embark on a transformative journey with Jay Mandel today. Links from the Show Jay’s new book, Brand Strategy in Three Steps, focuses on the three aspects of brand strategy he broke down at the top of the show: Identity, Intent, and Implementation. More on Jay’s book. What brand has made Jay smile recently? “I struggle with Dr. Squatch,” Jay shared. The brand delivered great humanity in their customer service, however, he’s not been super impressed with the product. Connect with Jay on his website and via LinkedIn.   As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed all this and more this week on the On Brand podcast.


About Jay Mandel

Jay Mandel, a multi-faceted entrepreneur, professor, consultant, and coach, is not only the author of the book Brand Strategy in Three Steps, but also an embodiment of core values such as candor, curiosity, and collaboration. His transformative journey from corporate America to coaching reflects his commitment to infusing meaning and authenticity into the business world.

With two decades of corporate experience, including a notable role as the former social media and content lead for Mastercard's global team, Jay's brand methodology is honed through a diverse range of corporate, entrepreneurial, and academic experiences. Armed with a Masters's in strategic communications from Columbia University, Jay is dedicated to guiding individuals in their pursuit of clarity, strategy, and finding their unique market niche. Embrace growth, explore with purpose, and embark on a transformative journey with Jay Mandel today.


Links from the Show

Jay’s new book, Brand Strategy in Three Steps, focuses on the three aspects of brand strategy he broke down at the top of the show: Identity, Intent, and Implementation. More on Jay’s book.

What brand has made Jay smile recently? “I struggle with Dr. Squatch,” Jay shared. The brand delivered great humanity in their customer service, however, he’s not been super impressed with the product.

Connect with Jay on his website and via LinkedIn.

 

As We Wrap …



  • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1843 Fractional CMO Karen McFarlane on Inclusive Marketing Karen McFarlane is the founder and CMO of Kaye Media, a fractional marketing firm for startups to enterprises. With over 25 years of experience, Karen is renowned for her transformative purpose-driven brand strategies and has been recognized for her leadership and deep commitment to equity and belonging. We discussed all of this and more this week on the On Brand podcast. About Karen McFarlane Karen McFarlane, the founder of Kaye Media, is a seasoned marketing executive with over 25 years of experience. Her expertise in shaping compelling brand narratives and strategies has guided businesses toward transformative growth and market clarity. Karen's role extends beyond her company, as evidenced by her impactful tenure as President of the New York chapter of the American Marketing Association (AMA), where she earned eight Chapter Excellence Awards and now champions equity as the Chair of DEI Innovation. Additionally, Karen serves on the Board of the Hudson Valley Credit Union, New York's fifth-largest credit union. Her influence is also felt nationally as the President-Elect and DEI Co-Chair for the AMA’s Professional Chapters Council and through her work with Momentum and Value for People of Color, where she champions equitable opportunities for young people of color. Recognized as a thought leader, Karen frequently speaks on inclusive marketing and conflict resolution, and her contributions to the field have earned her recognition as one of the most notable figures in marketing and PR by Crain’s Business. Karen's commitment to advancing racial and gender equity in Corporate America is evident through her passion project, Colossal Work, underscoring her dedication to driving meaningful and sustainable change. Links from the Show Karen was recently President of the New York chapter of the American Marketing Association (AMA). She also is the incoming chair of AMA’s Professional Chapters Council. Keep an eye on Karen's passion project Colossal Work (coming in January). What brand has made Karen smile recently? Karen was our first fractional CMO guest and she was also the first guest to smile over her own brand. “I didn't want it to be about me. I wanted it to reflect me,” Karen shared of the new work done for her new brand Colossal Work coming in January. Connect with Karen on LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Nov 2023 10:00:00 -0000 Fractional CMO Karen McFarlane on Inclusive Marketing full Nick Westergaard Karen McFarlane is the founder and CMO of Kaye Media, a fractional marketing firm for startups to enterprises. With over 25 years of experience, Karen is renowned for her transformative purpose-driven brand strategies and has been recognized for her leadership and deep commitment to equity and belonging. We discussed all of this and more this week on the On Brand podcast. About Karen McFarlane Karen McFarlane, the founder of Kaye Media, is a seasoned marketing executive with over 25 years of experience. Her expertise in shaping compelling brand narratives and strategies has guided businesses toward transformative growth and market clarity. Karen's role extends beyond her company, as evidenced by her impactful tenure as President of the New York chapter of the American Marketing Association (AMA), where she earned eight Chapter Excellence Awards and now champions equity as the Chair of DEI Innovation. Additionally, Karen serves on the Board of the Hudson Valley Credit Union, New York's fifth-largest credit union. Her influence is also felt nationally as the President-Elect and DEI Co-Chair for the AMA’s Professional Chapters Council and through her work with Momentum and Value for People of Color, where she champions equitable opportunities for young people of color. Recognized as a thought leader, Karen frequently speaks on inclusive marketing and conflict resolution, and her contributions to the field have earned her recognition as one of the most notable figures in marketing and PR by Crain’s Business. Karen's commitment to advancing racial and gender equity in Corporate America is evident through her passion project, Colossal Work, underscoring her dedication to driving meaningful and sustainable change. Links from the Show Karen was recently President of the New York chapter of the American Marketing Association (AMA). She also is the incoming chair of AMA’s Professional Chapters Council. Keep an eye on Karen's passion project Colossal Work (coming in January). What brand has made Karen smile recently? Karen was our first fractional CMO guest and she was also the first guest to smile over her own brand. “I didn't want it to be about me. I wanted it to reflect me,” Karen shared of the new work done for her new brand Colossal Work coming in January. Connect with Karen on LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Karen McFarlane is the founder and CMO of Kaye Media, a fractional marketing firm for startups to enterprises. With over 25 years of experience, Karen is renowned for her transformative purpose-driven brand strategies and has been recognized for her leadership and deep commitment to equity and belonging. We discussed all of this and more this week on the On Brand podcast.


About Karen McFarlane

Karen McFarlane, the founder of Kaye Media, is a seasoned marketing executive with over 25 years of experience. Her expertise in shaping compelling brand narratives and strategies has guided businesses toward transformative growth and market clarity. Karen's role extends beyond her company, as evidenced by her impactful tenure as President of the New York chapter of the American Marketing Association (AMA), where she earned eight Chapter Excellence Awards and now champions equity as the Chair of DEI Innovation.

Additionally, Karen serves on the Board of the Hudson Valley Credit Union, New York's fifth-largest credit union. Her influence is also felt nationally as the President-Elect and DEI Co-Chair for the AMA’s Professional Chapters Council and through her work with Momentum and Value for People of Color, where she champions equitable opportunities for young people of color. Recognized as a thought leader, Karen frequently speaks on inclusive marketing and conflict resolution, and her contributions to the field have earned her recognition as one of the most notable figures in marketing and PR by Crain’s Business.

Karen's commitment to advancing racial and gender equity in Corporate America is evident through her passion project, Colossal Work, underscoring her dedication to driving meaningful and sustainable change.

Links from the Show

What brand has made Karen smile recently? Karen was our first fractional CMO guest and she was also the first guest to smile over her own brand. “I didn't want it to be about me. I wanted it to reflect me,” Karen shared of the new work done for her new brand Colossal Work coming in January.

Connect with Karen on LinkedIn.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1658 Scaling Brand Experience with Robert Felder https://www.nickwestergaard.com/scaling-brand-experience-with-robert-felder Robert Felder is the founder of Bearbottom Clothing, a one-for-one clothing manufacturer. Felder is an expert in DTC, growth, social entrepreneurship, and, of course, brand building. We discussed all of this and more this week on the On Brand podcast. About Robert Felder Robert Felder founded Bearbottom Clothing in 2012, launching it in 2014, after visiting Bangladesh as a high school student. Felder saw firsthand the need for quality jobs and basic necessities like clothing within the community. Felder returned home with the mission to make an impact on the people of Bangladesh, and Bearbottom Clothing was born. As one of the largest apparel manufacturers in the world, Felder could provide jobs while donating back to the community through the one-for-one business model. Since then, Bearbottom has expanded not only its clothing line but also its impact on the people and communities they work with. Felder is an expert in DTC/E-commerce supply chain, product development, fulfillment/warehousing, social entrepreneurship, bootstrapped business growth, international partnerships, and team-building. Bearbottom has been featured in Forbes, Business Insider, and Reader's Digest. Links from the Show What brand has made Robert smile recently? “We're gonna be making some graphic tees in 2024 so I've been shopping a lot of brands,” Robert shared. “One I love is a company called Takeout Order.” Connect with Robert on LinkedIn and learn more on the Bearbottom Clothing website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Nov 2023 10:00:00 -0000 Scaling Brand Experience with Robert Felder full Nick Westergaard Robert Felder is the founder of Bearbottom Clothing, a one-for-one clothing manufacturer. Robert Felder is the founder of Bearbottom Clothing, a one-for-one clothing manufacturer. Felder is an expert in DTC, growth, social entrepreneurship, and, of course, brand building. We discussed all of this and more this week on the On Brand podcast. About Robert Felder Robert Felder founded Bearbottom Clothing in 2012, launching it in 2014, after visiting Bangladesh as a high school student. Felder saw firsthand the need for quality jobs and basic necessities like clothing within the community. Felder returned home with the mission to make an impact on the people of Bangladesh, and Bearbottom Clothing was born. As one of the largest apparel manufacturers in the world, Felder could provide jobs while donating back to the community through the one-for-one business model. Since then, Bearbottom has expanded not only its clothing line but also its impact on the people and communities they work with. Felder is an expert in DTC/E-commerce supply chain, product development, fulfillment/warehousing, social entrepreneurship, bootstrapped business growth, international partnerships, and team-building. Bearbottom has been featured in Forbes, Business Insider, and Reader's Digest. Links from the Show What brand has made Robert smile recently? “We're gonna be making some graphic tees in 2024 so I've been shopping a lot of brands,” Robert shared. “One I love is a company called Takeout Order.” Connect with Robert on LinkedIn and learn more on the Bearbottom Clothing website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Robert Felder is the founder of Bearbottom Clothing, a one-for-one clothing manufacturer. Felder is an expert in DTC, growth, social entrepreneurship, and, of course, brand building. We discussed all of this and more this week on the On Brand podcast.


About Robert Felder

Robert Felder founded Bearbottom Clothing in 2012, launching it in 2014, after visiting Bangladesh as a high school student. Felder saw firsthand the need for quality jobs and basic necessities like clothing within the community. Felder returned home with the mission to make an impact on the people of Bangladesh, and Bearbottom Clothing was born. As one of the largest apparel manufacturers in the world, Felder could provide jobs while donating back to the community through the one-for-one business model. Since then, Bearbottom has expanded not only its clothing line but also its impact on the people and communities they work with.

Felder is an expert in DTC/E-commerce supply chain, product development, fulfillment/warehousing, social entrepreneurship, bootstrapped business growth, international partnerships, and team-building. Bearbottom has been featured in Forbes, Business Insider, and Reader's Digest.


Links from the Show

What brand has made Robert smile recently? “We're gonna be making some graphic tees in 2024 so I've been shopping a lot of brands,” Robert shared. “One I love is a company called Takeout Order.”

Connect with Robert on LinkedIn and learn more on the Bearbottom Clothing website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1602 Positioning by Distancing with Jackie Bebenroth https://www.nickwestergaard.com/positioning-by-distancing-with-jackie-bebenroth Jackie Bebenroth is a positioning expert and founder of the agency Muse. She and her team help transformative leaders with positioning through their unique Productive Distancing approach. We discussed all of this and more this week on the On Brand podcast. About Jackie Bebenroth Jackie Bebenroth is an award-winning positioning expert and agency founder who draws from two decades of experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. Jackie has shaped some of the nation’s leading brands. Using her own Productive Distancing techniques for brand strategy, she helps businesses evolve and define their true purpose – the WHY – so they can march forward with unwavering clarity and confidence. At her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients in nutrition and wellness segments, where behavior and lifestyle changes are prerequisites to success. She’s picked up a few accolades along the way, most notably a SXSW Interactive finalist award and Content Marketing Institute’s Content Marketing Leader of the Year. Links from the Show Jackie's agency Muse has positioned over 80 brands! A question we need to be asking ourselves more: How is your brand showing up in the world? What brand has made Jackie smile recently? “I'm gonna bring up a brand that you shouldn't search for at work,” Jackie began. “Shinesty has such a unique brand voice. Someone should give the copywriter a high five.” Connect with Jackie on her website, her agency website, and LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Nov 2023 10:00:00 -0000 Positioning by Distancing with Jackie Bebenroth full Nick Westergaard Jackie Bebenroth is a positioning expert and founder of the agency Muse. Jackie Bebenroth is a positioning expert and founder of the agency Muse. She and her team help transformative leaders with positioning through their unique Productive Distancing approach. We discussed all of this and more this week on the On Brand podcast. About Jackie Bebenroth Jackie Bebenroth is an award-winning positioning expert and agency founder who draws from two decades of experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. Jackie has shaped some of the nation’s leading brands. Using her own Productive Distancing techniques for brand strategy, she helps businesses evolve and define their true purpose – the WHY – so they can march forward with unwavering clarity and confidence. At her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients in nutrition and wellness segments, where behavior and lifestyle changes are prerequisites to success. She’s picked up a few accolades along the way, most notably a SXSW Interactive finalist award and Content Marketing Institute’s Content Marketing Leader of the Year. Links from the Show Jackie's agency Muse has positioned over 80 brands! A question we need to be asking ourselves more: How is your brand showing up in the world? What brand has made Jackie smile recently? “I'm gonna bring up a brand that you shouldn't search for at work,” Jackie began. “Shinesty has such a unique brand voice. Someone should give the copywriter a high five.” Connect with Jackie on her website, her agency website, and LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jackie Bebenroth is a positioning expert and founder of the agency Muse. She and her team help transformative leaders with positioning through their unique Productive Distancing approach. We discussed all of this and more this week on the On Brand podcast.


About Jackie Bebenroth

Jackie Bebenroth is an award-winning positioning expert and agency founder who draws from two decades of experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. Jackie has shaped some of the nation’s leading brands. Using her own Productive Distancing techniques for brand strategy, she helps businesses evolve and define their true purpose – the WHY – so they can march forward with unwavering clarity and confidence.

At her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients in nutrition and wellness segments, where behavior and lifestyle changes are prerequisites to success. She’s picked up a few accolades along the way, most notably a SXSW Interactive finalist award and Content Marketing Institute’s Content Marketing Leader of the Year.


Links from the Show

  • Jackie's agency Muse has positioned over 80 brands!
  • A question we need to be asking ourselves more: How is your brand showing up in the world?


What brand has made Jackie smile recently? “I'm gonna bring up a brand that you shouldn't search for at work,” Jackie began. “Shinesty has such a unique brand voice. Someone should give the copywriter a high five.”

Connect with Jackie on her website, her agency website, and LinkedIn.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1634 Story as a Leadership Tool with Pam Sherman https://www.nickwestergaard.com/story-as-a-leadership-tool-with-pam-sherman Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer. Her work helps leaders, law firms, and Fortune 500 brands with the tasks of finding and sharing their unique stories. We discussed all of this and more this week on the On Brand podcast. About Pam Sherman Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer who was profiled in People Magazine about her transition from lawyer to actor. Today, she speaks, facilitates, and coaches leaders all over the world about how to ignite their audiences with who they are and their stories, and to find their EDGE: Explore, Dream, Grow, & Excite®. She works with Fortune 500 companies, law firms, and advertising agencies, and is a highly rated global resource for the leadership organizations, EO, Vistage, YPO, and Tiger 21. Her nationally syndicated column, The Suburban Outlaw was published in the USA Today Network for 15 years. Sherman also starred in Erma Bombeck: At Wit’s End breaking box-office records around the United States. Links from the Show Pam shared a great definition of a story: “A narrative that feels real to the teller and the listener.” Pam also shared some story wisdom from George Saunders. What brand has made Pam smile recently? Pam shared that whenever she's traveling and is close, she stops at a Nordstrom when she can. Connect with Pam on her website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Oct 2023 09:00:00 -0000 Story as a Leadership Tool with Pam Sherman full Nick Westergaard Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer. Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer. Her work helps leaders, law firms, and Fortune 500 brands with the tasks of finding and sharing their unique stories. We discussed all of this and more this week on the On Brand podcast. About Pam Sherman Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer who was profiled in People Magazine about her transition from lawyer to actor. Today, she speaks, facilitates, and coaches leaders all over the world about how to ignite their audiences with who they are and their stories, and to find their EDGE: Explore, Dream, Grow, & Excite®. She works with Fortune 500 companies, law firms, and advertising agencies, and is a highly rated global resource for the leadership organizations, EO, Vistage, YPO, and Tiger 21. Her nationally syndicated column, The Suburban Outlaw was published in the USA Today Network for 15 years. Sherman also starred in Erma Bombeck: At Wit’s End breaking box-office records around the United States. Links from the Show Pam shared a great definition of a story: “A narrative that feels real to the teller and the listener.” Pam also shared some story wisdom from George Saunders. What brand has made Pam smile recently? Pam shared that whenever she's traveling and is close, she stops at a Nordstrom when she can. Connect with Pam on her website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer. Her work helps leaders, law firms, and Fortune 500 brands with the tasks of finding and sharing their unique stories. We discussed all of this and more this week on the On Brand podcast.


About Pam Sherman

Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer who was profiled in People Magazine about her transition from lawyer to actor. Today, she speaks, facilitates, and coaches leaders all over the world about how to ignite their audiences with who they are and their stories, and to find their EDGE: Explore, Dream, Grow, & Excite®. She works with Fortune 500 companies, law firms, and advertising agencies, and is a highly rated global resource for the leadership organizations, EO, Vistage, YPO, and Tiger 21. Her nationally syndicated column, The Suburban Outlaw was published in the USA Today Network for 15 years. Sherman also starred in Erma Bombeck: At Wit’s End breaking box-office records around the United States.


Links from the Show

  • Pam shared a great definition of a story: “A narrative that feels real to the teller and the listener.”
  • Pam also shared some story wisdom from George Saunders.


What brand has made Pam smile recently? Pam shared that whenever she's traveling and is close, she stops at a Nordstrom when she can.

Connect with Pam on her website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1881 Cooking Up Effective Content with Melanie Deziel https://www.nickwestergaard.com/cooking-up-effective-content-with-melanie-deziel Melanie Deziel is an award-winning branded content creator and author of the books The Content Fuel Framework and Prove It. She also is the Co-Founder of The Creator Kitchen mastermind group. We discussed all of this and more — with cooking metaphors aplenty — this week on the On Brand podcast. About Melanie Deziel Melanie Deziel is a keynote speaker and award-winning branded content creator who is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. She is the Co-Founder of The Creator Kitchen mastermind for creatives, and the author of both The Content Fuel Framework: How to Generate Unlimited Story Ideas and Prove It: Exactly How Modern Marketers Earn Trust. Links from the Show Check out The Creator Kitchen mastermind. And here are links to Melanie's two books we discussed — The Content Fuel Framework and Prove It. Looking for more smarts from Melanie? Check out her previous appearances on the On Brand podcast back in 2016 and 2020. What brand has made Melanie smile recently? “You can tell me whether or not this counts ...” Melanie began before sharing the regular smiles she gets from the Australian children's show Bluey. She's not alone. Connect with Melanie on her website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Oct 2023 09:00:00 -0000 Cooking Up Effective Content with Melanie Deziel full Nick Westergaard Melanie Deziel is an award-winning branded content creator and author of the books The Content Fuel Framework and Prove It. Melanie Deziel is an award-winning branded content creator and author of the books The Content Fuel Framework and Prove It. She also is the Co-Founder of The Creator Kitchen mastermind group. We discussed all of this and more — with cooking metaphors aplenty — this week on the On Brand podcast. About Melanie Deziel Melanie Deziel is a keynote speaker and award-winning branded content creator who is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. She is the Co-Founder of The Creator Kitchen mastermind for creatives, and the author of both The Content Fuel Framework: How to Generate Unlimited Story Ideas and Prove It: Exactly How Modern Marketers Earn Trust. Links from the Show Check out The Creator Kitchen mastermind. And here are links to Melanie's two books we discussed — The Content Fuel Framework and Prove It. Looking for more smarts from Melanie? Check out her previous appearances on the On Brand podcast back in 2016 and 2020. What brand has made Melanie smile recently? “You can tell me whether or not this counts ...” Melanie began before sharing the regular smiles she gets from the Australian children's show Bluey. She's not alone. Connect with Melanie on her website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Melanie Deziel is an award-winning branded content creator and author of the books The Content Fuel Framework and Prove It. She also is the Co-Founder of The Creator Kitchen mastermind group. We discussed all of this and more — with cooking metaphors aplenty — this week on the On Brand podcast.


About Melanie Deziel

Melanie Deziel is a keynote speaker and award-winning branded content creator who is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts.

She is the Co-Founder of The Creator Kitchen mastermind for creatives, and the author of both The Content Fuel Framework: How to Generate Unlimited Story Ideas and Prove It: Exactly How Modern Marketers Earn Trust.


Links from the Show

What brand has made Melanie smile recently? “You can tell me whether or not this counts ...” Melanie began before sharing the regular smiles she gets from the Australian children's show Bluey. She's not alone.

Connect with Melanie on her website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1651 Leading in a Social World with Aaron Templer https://www.nickwestergaard.com/leading-in-a-social-world-with-aaron-templer Aaron Templer is the author of the book Leading a Social World and the owner of the marketing firm, Three Over Four. He brings a unique background in the arts to his work, which is focused on the convergence of strategy, leadership, and social media. We discussed all of this and more this week on the On Brand podcast. About Aaron Templer Having studied music, English lit, and earned an MBA, Aaron Templer is an unapologetic, eclectic marketing leader, and at-times agitator. With more than 25 years of experience, Aaron is a marketing firm owner, professional instructor for the American Marketing Association, occasional speaker and professor, and hobby percussionist. His firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah. Aaron recently authored Leading in a Social World, a six-time award-winning book for business leaders and marketers that sets out a different approach to marketing in online social circles that builds the kind of connections brands and marketers desire. Links from the Show Check out Aaron's book Leading in a Social World. Aaron's marketing firm — Three Over Four. What brand has made Aaron smile recently? Aaron shared a story of meeting the author Bruce Cameron known as “The Dog Author.” Talk about smiles! Connect with Aaron on his website, AaronTempler.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Oct 2023 09:00:00 -0000 Leading in a Social World with Aaron Templer full Nick Westergaard Aaron Templer is the author of the book Leading a Social World and the owner of the marketing firm, Three Over Four. Aaron Templer is the author of the book Leading a Social World and the owner of the marketing firm, Three Over Four. He brings a unique background in the arts to his work, which is focused on the convergence of strategy, leadership, and social media. We discussed all of this and more this week on the On Brand podcast. About Aaron Templer Having studied music, English lit, and earned an MBA, Aaron Templer is an unapologetic, eclectic marketing leader, and at-times agitator. With more than 25 years of experience, Aaron is a marketing firm owner, professional instructor for the American Marketing Association, occasional speaker and professor, and hobby percussionist. His firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah. Aaron recently authored Leading in a Social World, a six-time award-winning book for business leaders and marketers that sets out a different approach to marketing in online social circles that builds the kind of connections brands and marketers desire. Links from the Show Check out Aaron's book Leading in a Social World. Aaron's marketing firm — Three Over Four. What brand has made Aaron smile recently? Aaron shared a story of meeting the author Bruce Cameron known as “The Dog Author.” Talk about smiles! Connect with Aaron on his website, AaronTempler.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Aaron Templer is the author of the book Leading a Social World and the owner of the marketing firm, Three Over Four. He brings a unique background in the arts to his work, which is focused on the convergence of strategy, leadership, and social media. We discussed all of this and more this week on the On Brand podcast.


About Aaron Templer

Having studied music, English lit, and earned an MBA, Aaron Templer is an unapologetic, eclectic marketing leader, and at-times agitator. With more than 25 years of experience, Aaron is a marketing firm owner, professional instructor for the American Marketing Association, occasional speaker and professor, and hobby percussionist. His firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah. Aaron recently authored Leading in a Social World, a six-time award-winning book for business leaders and marketers that sets out a different approach to marketing in online social circles that builds the kind of connections brands and marketers desire.


Links from the Show


What brand has made Aaron smile recently? Aaron shared a story of meeting the author Bruce Cameron known as “The Dog Author.” Talk about smiles!

Connect with Aaron on his website, AaronTempler.com.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1664 Branding for a Better World with Chris Kocek https://www.nickwestergaard.com/branding-for-a-better-world-with-chris-kocek Chris Kocek is the founder and CEO of Gallant Branding and the author of the new book Any Insights Yet? His work helps brands looking to make a difference in the world make sense of all of the data and insights at their fingertips. We discussed all of this and more this week on the On Brand podcast. About Chris Kocek Chris Kocek is the founder and CEO of Gallant Branding, a creative branding firm in Austin, Texas focused on building brands for a better world. Over the past 10 years, Gallant has helped dozens of companies with brand overhauls, new product launches, and data-driven campaigns, resulting in triple-digit growth and national recognition. In his new book, Any Insights Yet? Connect the Dots. Create New Categories. Transform Your Business, Chris Kocek demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage. Links from the Show Here's a link to Chris's new book Any Insights Yet? Connect the Dots. Create New Categories. Transform Your Business. Chris's creative branding firm Gallant Branding. Chris talked about his team's work for the brand Snap Kitchen. What brand has made Chris smile recently? Chris pointed us to Slutty Vegan out of Atlanta as a brand with personality — something too many brands today lack. Connect with Chris on his website and connect with him on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Oct 2023 09:00:00 -0000 Branding for a Better World with Chris Kocek full Nick Westergaard Chris Kocek is the founder and CEO of Gallant Branding and the author of the new book Any Insights Yet? Chris Kocek is the founder and CEO of Gallant Branding and the author of the new book Any Insights Yet? His work helps brands looking to make a difference in the world make sense of all of the data and insights at their fingertips. We discussed all of this and more this week on the On Brand podcast. About Chris Kocek Chris Kocek is the founder and CEO of Gallant Branding, a creative branding firm in Austin, Texas focused on building brands for a better world. Over the past 10 years, Gallant has helped dozens of companies with brand overhauls, new product launches, and data-driven campaigns, resulting in triple-digit growth and national recognition. In his new book, Any Insights Yet? Connect the Dots. Create New Categories. Transform Your Business, Chris Kocek demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage. Links from the Show Here's a link to Chris's new book Any Insights Yet? Connect the Dots. Create New Categories. Transform Your Business. Chris's creative branding firm Gallant Branding. Chris talked about his team's work for the brand Snap Kitchen. What brand has made Chris smile recently? Chris pointed us to Slutty Vegan out of Atlanta as a brand with personality — something too many brands today lack. Connect with Chris on his website and connect with him on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Chris Kocek is the founder and CEO of Gallant Branding and the author of the new book Any Insights Yet? His work helps brands looking to make a difference in the world make sense of all of the data and insights at their fingertips. We discussed all of this and more this week on the On Brand podcast.


About Chris Kocek

Chris Kocek is the founder and CEO of Gallant Branding, a creative branding firm in Austin, Texas focused on building brands for a better world. Over the past 10 years, Gallant has helped dozens of companies with brand overhauls, new product launches, and data-driven campaigns, resulting in triple-digit growth and national recognition.

In his new book, Any Insights Yet? Connect the Dots. Create New Categories. Transform Your Business, Chris Kocek demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.


Links from the Show

What brand has made Chris smile recently? Chris pointed us to Slutty Vegan out of Atlanta as a brand with personality — something too many brands today lack.

Connect with Chris on his website and connect with him on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1653 Building a Brand Legacy with Mark Miller https://www.nickwestergaard.com/building-a-brand-legacy-with-mark-miller Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One, a leading luxury agency. As all of this would suggest, Mark is an expert in both legacy building for brands and luxury branding. We discussed both this week on the On Brand podcast. About Mark Miller Mark Miller is the co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies. He is also the Chief Strategy Officer at Team One, Publicis Groupe’s global luxury and premium brand agency. Mark is a sought-after presenter, keynote speaker, and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book. Links from the Show Mark’s big and small legacy brand examples — Wimbledon and their retractable roof) and Me & the Bees Lemonade. Is Patagonia actually a luxury brand? We discussed this on the show but here's an interesting piece from The Cut exploring this question further. Fun Fact: I chatted with Mark's Legacy in the Making co-author Lucas Conley a few years back. Listen to his interview for more on building your brand legacy. What brand has made Mark smile recently? Being a music fan, Mark shared the story of a brand he loved — Nashville's Bluebird Cafe. Connect with Mark on X and LinkedIn. You can also check out his Fast Company-produced docuseries. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Oct 2023 09:00:00 -0000 Building a Brand Legacy with Mark Miller full Nick Westergaard Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One. Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One, a leading luxury agency. As all of this would suggest, Mark is an expert in both legacy building for brands and luxury branding. We discussed both this week on the On Brand podcast. About Mark Miller Mark Miller is the co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies. He is also the Chief Strategy Officer at Team One, Publicis Groupe’s global luxury and premium brand agency. Mark is a sought-after presenter, keynote speaker, and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book. Links from the Show Mark’s big and small legacy brand examples — Wimbledon and their retractable roof) and Me & the Bees Lemonade. Is Patagonia actually a luxury brand? We discussed this on the show but here's an interesting piece from The Cut exploring this question further. Fun Fact: I chatted with Mark's Legacy in the Making co-author Lucas Conley a few years back. Listen to his interview for more on building your brand legacy. What brand has made Mark smile recently? Being a music fan, Mark shared the story of a brand he loved — Nashville's Bluebird Cafe. Connect with Mark on X and LinkedIn. You can also check out his Fast Company-produced docuseries. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One, a leading luxury agency. As all of this would suggest, Mark is an expert in both legacy building for brands and luxury branding. We discussed both this week on the On Brand podcast.


About Mark Miller

Mark Miller is the co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies. He is also the Chief Strategy Officer at Team One, Publicis Groupe’s global luxury and premium brand agency. Mark is a sought-after presenter, keynote speaker, and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book.


Links from the Show

What brand has made Mark smile recently? Being a music fan, Mark shared the story of a brand he loved — Nashville's Bluebird Cafe.

Connect with Mark on X and LinkedIn. You can also check out his Fast Company-produced docuseries.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1841 Think Faster, Talk Smarter with Matt Abrahams https://www.nickwestergaard.com/think-faster-talk-smarter-with-matt-abrahams Matt Abrahams is a leading expert in the field of communication and a lecturer in Organizational Behavior at Stanford University’s Graduate School of Business, where he also hosts the popular, award-winning podcast Think Fast, Talk Smart. A sought-after keynote speaker and consultant, his new book is Think Faster, Talk Smarter. We discussed all of this and more this week on the On Brand podcast. About Matt Abrahams Matt Abrahams is a leading expert in the field of communication. As a Lecturer in Organizational Behavior at Stanford University’s Graduate School of Business, he teaches popular classes in strategic communication and effective virtual presenting and has received the school’s Alumni Teaching Award. Matt also teaches public speaking and co-teaches Improvisationally Speaking in the Stanford Continuing Studies Program. When he isn’t teaching, Matt is a highly sought-after keynote speaker and communications consultant and coach. He has helped numerous presenters prepare for high-stakes talks, including IPO road shows, Nobel Prize award presentations, and appearances at TED and the World Economic Forum. His online talks garner millions of views and he hosts the popular, award-winning podcast Think Fast, Talk Smart, The Podcast. His book Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting has helped a wide audience manage speaking anxiety and present more confidently and authentically. To relax and rejuvenate, Matt enjoys hiking with his wife, talking and watching sports with his kids, hanging out with his friends, and being continually humbled at the karate dojo. Links from the Show Here's a link to Matt's new book Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot. Matt has several episodes of his Think Fast, Talk Smart podcast on anxiety and public speaking. Here's one we discussed. We also discussed why improv is important in business. Matt closes his podcast with the question, “Who's a communicator you admire and why?” I asked Matt who pointed us to Britney Packnett Cunningham’s work on confidence. What brand has made Matt smile recently? Matt loves Superhuman — a tool that helps him be more efficient with email. Since I turned Matt's question on him, he did the same thing to me — asking me for a brand that's made me smile recently. I went with Criquet Shirts. I love their shirts and the brand's presence on Instagram. Connect with Matt on his website MattAbrahams.com and LinkedIn and check out the Think Fast, Talk Smart podcast. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Sep 2023 09:00:00 -0000 Think Faster, Talk Smarter with Matt Abrahams full Nick Westergaard Matt Abrahams is a leading expert in the field of communication and a lecturer in Organizational Behavior at Stanford University’s Graduate School of Business. Matt Abrahams is a leading expert in the field of communication and a lecturer in Organizational Behavior at Stanford University’s Graduate School of Business, where he also hosts the popular, award-winning podcast Think Fast, Talk Smart. A sought-after keynote speaker and consultant, his new book is Think Faster, Talk Smarter. We discussed all of this and more this week on the On Brand podcast. About Matt Abrahams Matt Abrahams is a leading expert in the field of communication. As a Lecturer in Organizational Behavior at Stanford University’s Graduate School of Business, he teaches popular classes in strategic communication and effective virtual presenting and has received the school’s Alumni Teaching Award. Matt also teaches public speaking and co-teaches Improvisationally Speaking in the Stanford Continuing Studies Program. When he isn’t teaching, Matt is a highly sought-after keynote speaker and communications consultant and coach. He has helped numerous presenters prepare for high-stakes talks, including IPO road shows, Nobel Prize award presentations, and appearances at TED and the World Economic Forum. His online talks garner millions of views and he hosts the popular, award-winning podcast Think Fast, Talk Smart, The Podcast. His book Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting has helped a wide audience manage speaking anxiety and present more confidently and authentically. To relax and rejuvenate, Matt enjoys hiking with his wife, talking and watching sports with his kids, hanging out with his friends, and being continually humbled at the karate dojo. Links from the Show Here's a link to Matt's new book Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot. Matt has several episodes of his Think Fast, Talk Smart podcast on anxiety and public speaking. Here's one we discussed. We also discussed why improv is important in business. Matt closes his podcast with the question, “Who's a communicator you admire and why?” I asked Matt who pointed us to Britney Packnett Cunningham’s work on confidence. What brand has made Matt smile recently? Matt loves Superhuman — a tool that helps him be more efficient with email. Since I turned Matt's question on him, he did the same thing to me — asking me for a brand that's made me smile recently. I went with Criquet Shirts. I love their shirts and the brand's presence on Instagram. Connect with Matt on his website MattAbrahams.com and LinkedIn and check out the Think Fast, Talk Smart podcast. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Matt Abrahams is a leading expert in the field of communication and a lecturer in Organizational Behavior at Stanford University’s Graduate School of Business, where he also hosts the popular, award-winning podcast Think Fast, Talk Smart. A sought-after keynote speaker and consultant, his new book is Think Faster, Talk Smarter. We discussed all of this and more this week on the On Brand podcast.


About Matt Abrahams

Matt Abrahams is a leading expert in the field of communication. As a Lecturer in Organizational Behavior at Stanford University’s Graduate School of Business, he teaches popular classes in strategic communication and effective virtual presenting and has received the school’s Alumni Teaching Award. Matt also teaches public speaking and co-teaches Improvisationally Speaking in the Stanford Continuing Studies Program.

When he isn’t teaching, Matt is a highly sought-after keynote speaker and communications consultant and coach. He has helped numerous presenters prepare for high-stakes talks, including IPO road shows, Nobel Prize award presentations, and appearances at TED and the World Economic Forum. His online talks garner millions of views and he hosts the popular, award-winning podcast Think Fast, Talk Smart, The Podcast. His book Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting has helped a wide audience manage speaking anxiety and present more confidently and authentically.

To relax and rejuvenate, Matt enjoys hiking with his wife, talking and watching sports with his kids, hanging out with his friends, and being continually humbled at the karate dojo.


Links from the Show


What brand has made Matt smile recently? Matt loves Superhuman — a tool that helps him be more efficient with email. Since I turned Matt's question on him, he did the same thing to me — asking me for a brand that's made me smile recently. I went with Criquet Shirts. I love their shirts and the brand's presence on Instagram.

Connect with Matt on his website MattAbrahams.com and LinkedIn and check out the Think Fast, Talk Smart podcast.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1716 Learning to Lead with Jamie Turner https://www.nickwestergaard.com/learning-to-lead-with-jamie-turner Jamie Turner is a lot of things — leading author, professor, consultant, and TV news contributor. However, at the end of the day, Jamie says he’s a helper first and foremost. His work helps brands like Coca-Cola and Mercedes-Benz as well as leaders at organizations of all sizes. We discussed all of this and more this week on the On Brand podcast. About Jamie Turner Jamie Turner is an internationally recognized author, professor, consultant, and TV news contributor who has helped The Coca-Cola Company, Holiday Inn, Mercedes-Benz, and other global brands tackle complex business problems. He has been featured in The Wall Street Journal, Forbes, HuffPost, Business Insider, Entrepreneur, Inc., and other prominent publications. He's also a regular guest on CNN, where he delivers segments on marketing, customer experience, and leadership. Jamie is the co-author of four essential business books, the latest of which is An Audience of One published by McGraw-Hill. Links from the Show The new book! Here's Jamie’s most recent book, An Audience of One. Check out Jamie’s work at JamieTurner.live and UnspokenRules.live. Connect with Jamie on TikTok, Instagram, Twitter, LinkedIn, and YouTube. What brand has made Jamie smile recently? Jamie shared two recent smiles — Progressive Insurance and some fun stories from the founder of Bumble. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Sep 2023 09:00:00 -0000 Learning to Lead with Jamie Turner full Nick Westergaard Jamie Turner is an internationally recognized author, professor, consultant, and TV news contributor who has helped The Coca-Cola Company, Holiday Inn, Mercedes-Benz, and other global brands tackle complex business problems. Jamie Turner is a lot of things — leading author, professor, consultant, and TV news contributor. However, at the end of the day, Jamie says he’s a helper first and foremost. His work helps brands like Coca-Cola and Mercedes-Benz as well as leaders at organizations of all sizes. We discussed all of this and more this week on the On Brand podcast. About Jamie Turner Jamie Turner is an internationally recognized author, professor, consultant, and TV news contributor who has helped The Coca-Cola Company, Holiday Inn, Mercedes-Benz, and other global brands tackle complex business problems. He has been featured in The Wall Street Journal, Forbes, HuffPost, Business Insider, Entrepreneur, Inc., and other prominent publications. He's also a regular guest on CNN, where he delivers segments on marketing, customer experience, and leadership. Jamie is the co-author of four essential business books, the latest of which is An Audience of One published by McGraw-Hill. Links from the Show The new book! Here's Jamie’s most recent book, An Audience of One. Check out Jamie’s work at JamieTurner.live and UnspokenRules.live. Connect with Jamie on TikTok, Instagram, Twitter, LinkedIn, and YouTube. What brand has made Jamie smile recently? Jamie shared two recent smiles — Progressive Insurance and some fun stories from the founder of Bumble. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jamie Turner is a lot of things — leading author, professor, consultant, and TV news contributor. However, at the end of the day, Jamie says he’s a helper first and foremost. His work helps brands like Coca-Cola and Mercedes-Benz as well as leaders at organizations of all sizes. We discussed all of this and more this week on the On Brand podcast.


About Jamie Turner

Jamie Turner is an internationally recognized author, professor, consultant, and TV news contributor who has helped The Coca-Cola Company, Holiday Inn, Mercedes-Benz, and other global brands tackle complex business problems. He has been featured in The Wall Street Journal, Forbes, HuffPost, Business Insider, Entrepreneur, Inc., and other prominent publications. He's also a regular guest on CNN, where he delivers segments on marketing, customer experience, and leadership. Jamie is the co-author of four essential business books, the latest of which is An Audience of One published by McGraw-Hill.


Links from the Show


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1829 Reviving the ESPIRIT Brand with Ana Andjelic https://www.nickwestergaard.com/reviving-the-espirit-brand-with-ana-andjelic Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes’s The World’s Most Influential CMOs. We discussed all of this and more this week on the On Brand podcast. About Ana Andjelic Ana Andjelic is a brand executive, author of “The Business of Aspiration” and one of Forbes’s The World’s Most Influential CMOs. Ana specializes in building brand-driven modern businesses. Most recently, she led the rebrand of Banana Republic and is now the Chief Brand Officer at ESPRIT. Ana earned her doctorate in sociology and is a widely read columnist, speaker, and advisor. Links from the Show ESPIRIT's new line targeted at Gen X and Gen Z (what Ana called “two for one”). Here's a collection of classic ESPIRIT ads from the '80s like Ana and I were discussing during the show. Check out Ana's book The Business of Aspiration. What brand has made Ana smile recently? Art collective MSCHF, specifically their recent colab with Victoria Beckham. Connect with Ana on X, Instagram, and LinkedIn. You can also sign up for her Substack. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Sep 2023 09:00:00 -0000 Reviving the ESPIRIT Brand with Ana Andjelic full Nick Westergaard Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes’s The World’s Most Influential CMOs. We discussed all of this and more this week on the On Brand podcast. About Ana Andjelic Ana Andjelic is a brand executive, author of “The Business of Aspiration” and one of Forbes’s The World’s Most Influential CMOs. Ana specializes in building brand-driven modern businesses. Most recently, she led the rebrand of Banana Republic and is now the Chief Brand Officer at ESPRIT. Ana earned her doctorate in sociology and is a widely read columnist, speaker, and advisor. Links from the Show ESPIRIT's new line targeted at Gen X and Gen Z (what Ana called “two for one”). Here's a collection of classic ESPIRIT ads from the '80s like Ana and I were discussing during the show. Check out Ana's book The Business of Aspiration. What brand has made Ana smile recently? Art collective MSCHF, specifically their recent colab with Victoria Beckham. Connect with Ana on X, Instagram, and LinkedIn. You can also sign up for her Substack. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes’s The World’s Most Influential CMOs. We discussed all of this and more this week on the On Brand podcast.


About Ana Andjelic

Ana Andjelic is a brand executive, author of “The Business of Aspiration” and one of Forbes’s The World’s Most Influential CMOs. Ana specializes in building brand-driven modern businesses. Most recently, she led the rebrand of Banana Republic and is now the Chief Brand Officer at ESPRIT. Ana earned her doctorate in sociology and is a widely read columnist, speaker, and advisor.


Links from the Show

What brand has made Ana smile recently? Art collective MSCHF, specifically their recent colab with Victoria Beckham.

Connect with Ana on X, Instagram, and LinkedIn. You can also sign up for her Substack.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1745 Two Things to Transform Brands with Paulo Ribeiro https://www.nickwestergaard.com/two-things-to-transform-brands-with-paulo-ribeiro Paulo Ribeiro is the founder of Two Things, a transformative agency for active lifestyle brands. With clients like The North Face, Timberland, and more, Paulo's expertise in brand advertising and global brand strategy has shaped industry leaders like Nike and Electronic Arts. We discussed all of this and more this week on the On Brand podcast. About Paulo Ribiero Paulo Ribeiro is the founder of Two Things, a brand transformation agency that focuses on the active lifestyle category. Two Things serves clients such as The North Face, Timberland, Visit Sun Valley, Mad Hippie, Converse, and Arc'teryx. Paulo began his career in brand advertising first in NYC and then in SF at Hal Riney+Partners, the first creatively led agency, during the dot com boom. At Wieden + Kennedy, he was head of global brand strategy for Nike and Electronic Arts through the era of digital transformation. He led the evolution of innovation agency Redscout to better serve Silicon Valley, working with Reid Hoffman on LinkedIn's positioning and expanding Gatorade's portfolio from beverages to food and digital products. Paulo was the Managing Director of one of the first Venture Studios-West SF, which was founded by Jack Dorsey to accelerate the growth of many of the world's most disruptive startups. His portfolio included Venmo, Jawbone, Twitter, Braintree, Square, Tumblr, and many others. More recently he led the creation of the Wieden + Kennedy Lodge the innovation agency, within the W+K Network, working with Nike's secretive Innovation Kitchen, Samsung, and Verizon as clients. The fruits of that labor contributed significantly to W+K earning Global Agency of the Year two years in a row. Paulo’s work has been discussed in the New York Times, Fast Company, The Wall Street Journal, Ad Age, Adweek, Techcrunch, Monocle, The Guardian, Communication Arts, LA Times, Business Insider, and many other publications. Episode Highlights What is a lifestyle brand? Paulo and his team define it as, “any brand that encourages an active lifestyle” including both athletics and travel. What are the Two Things? The name of Paulo's agency comes from “the art of combining two unrelated things in an interesting way” to stand out in the crowded, distracted world we find ourselves in. The role of tension. Paulo and I spent a lot of our conversation talking about tension. Tension between the advertising industry and the Silicon Valley innovation mindset. Tension between scale and experimentation. This tension can play an important role in standing out today. What brand has made Paulo smile recently? First, Paulo threw it back to the EA and Nike collaboration, Dot Swoosh, that he referenced earlier. He then shared the amazing activation the Barbie team did with Ken and the Dream House. “Actions speak louder than words.” To learn more, check out the agency's website at TwoThings.co. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Sep 2023 09:00:00 -0000 Two Things to Transform Brands with Paulo Ribeiro full Nick Westergaard Paulo Ribeiro is the founder of Two Things, a transformative agency for active lifestyle brands. Paulo Ribeiro is the founder of Two Things, a transformative agency for active lifestyle brands. With clients like The North Face, Timberland, and more, Paulo's expertise in brand advertising and global brand strategy has shaped industry leaders like Nike and Electronic Arts. We discussed all of this and more this week on the On Brand podcast. About Paulo Ribiero Paulo Ribeiro is the founder of Two Things, a brand transformation agency that focuses on the active lifestyle category. Two Things serves clients such as The North Face, Timberland, Visit Sun Valley, Mad Hippie, Converse, and Arc'teryx. Paulo began his career in brand advertising first in NYC and then in SF at Hal Riney+Partners, the first creatively led agency, during the dot com boom. At Wieden + Kennedy, he was head of global brand strategy for Nike and Electronic Arts through the era of digital transformation. He led the evolution of innovation agency Redscout to better serve Silicon Valley, working with Reid Hoffman on LinkedIn's positioning and expanding Gatorade's portfolio from beverages to food and digital products. Paulo was the Managing Director of one of the first Venture Studios-West SF, which was founded by Jack Dorsey to accelerate the growth of many of the world's most disruptive startups. His portfolio included Venmo, Jawbone, Twitter, Braintree, Square, Tumblr, and many others. More recently he led the creation of the Wieden + Kennedy Lodge the innovation agency, within the W+K Network, working with Nike's secretive Innovation Kitchen, Samsung, and Verizon as clients. The fruits of that labor contributed significantly to W+K earning Global Agency of the Year two years in a row. Paulo’s work has been discussed in the New York Times, Fast Company, The Wall Street Journal, Ad Age, Adweek, Techcrunch, Monocle, The Guardian, Communication Arts, LA Times, Business Insider, and many other publications. Episode Highlights What is a lifestyle brand? Paulo and his team define it as, “any brand that encourages an active lifestyle” including both athletics and travel. What are the Two Things? The name of Paulo's agency comes from “the art of combining two unrelated things in an interesting way” to stand out in the crowded, distracted world we find ourselves in. The role of tension. Paulo and I spent a lot of our conversation talking about tension. Tension between the advertising industry and the Silicon Valley innovation mindset. Tension between scale and experimentation. This tension can play an important role in standing out today. What brand has made Paulo smile recently? First, Paulo threw it back to the EA and Nike collaboration, Dot Swoosh, that he referenced earlier. He then shared the amazing activation the Barbie team did with Ken and the Dream House. “Actions speak louder than words.” To learn more, check out the agency's website at TwoThings.co. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Paulo Ribeiro is the founder of Two Things, a transformative agency for active lifestyle brands. With clients like The North Face, Timberland, and more, Paulo's expertise in brand advertising and global brand strategy has shaped industry leaders like Nike and Electronic Arts. We discussed all of this and more this week on the On Brand podcast.


About Paulo Ribiero

Paulo Ribeiro is the founder of Two Things, a brand transformation agency that focuses on the active lifestyle category. Two Things serves clients such as The North Face, Timberland, Visit Sun Valley, Mad Hippie, Converse, and Arc'teryx.

Paulo began his career in brand advertising first in NYC and then in SF at Hal Riney+Partners, the first creatively led agency, during the dot com boom. At Wieden + Kennedy, he was head of global brand strategy for Nike and Electronic Arts through the era of digital transformation. He led the evolution of innovation agency Redscout to better serve Silicon Valley, working with Reid Hoffman on LinkedIn's positioning and expanding Gatorade's portfolio from beverages to food and digital products.

Paulo was the Managing Director of one of the first Venture Studios-West SF, which was founded by Jack Dorsey to accelerate the growth of many of the world's most disruptive startups. His portfolio included Venmo, Jawbone, Twitter, Braintree, Square, Tumblr, and many others. More recently he led the creation of the Wieden + Kennedy Lodge the innovation agency, within the W+K Network, working with Nike's secretive Innovation Kitchen, Samsung, and Verizon as clients. The fruits of that labor contributed significantly to W+K earning Global Agency of the Year two years in a row.

Paulo’s work has been discussed in the New York Times, Fast Company, The Wall Street Journal, Ad Age, Adweek, Techcrunch, Monocle, The Guardian, Communication Arts, LA Times, Business Insider, and many other publications.


Episode Highlights

What is a lifestyle brand? Paulo and his team define it as, “any brand that encourages an active lifestyle” including both athletics and travel.

What are the Two Things? The name of Paulo's agency comes from “the art of combining two unrelated things in an interesting way” to stand out in the crowded, distracted world we find ourselves in.

The role of tension. Paulo and I spent a lot of our conversation talking about tension. Tension between the advertising industry and the Silicon Valley innovation mindset. Tension between scale and experimentation. This tension can play an important role in standing out today.

What brand has made Paulo smile recently? First, Paulo threw it back to the EA and Nike collaboration, Dot Swoosh, that he referenced earlier. He then shared the amazing activation the Barbie team did with Ken and the Dream House. “Actions speak louder than words.”

To learn more, check out the agency's website at TwoThings.co.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1815 Primal Brand Storytelling with Anthony Butler https://www.nickwestergaard.com/primal-brand-storytelling-with-anthony-butler Anthony Butler is a “can-do” digital marketing and brand growth expert. That motto of the military unit he led in Iraq and he brings that mindset to his work helping businesses address the obstacles they face in building and growing their brands. We discussed all of this and more this week on the On Brand podcast. About Anthony Butler Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. He is a highly regarded expert in brand storytelling and digital marketing. Anthony served as both enlisted and as an officer in the US Army. He also graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons. Episode Highlights From the military to marketing. Anthony shared his compelling life story — from his background in the armed forces to the can-do mindset he developed there and now uses in his work to help businesses grow. “It taught me to be regimented with my time.” What brand has made Anthony smile recently? On a recent trip to South Dakota to visit family, Anthony was struck by the power of the Harley Davidson brand over time. “Any time someone will tattoo a brand on their body is big.” To learn more, connect with Anthony on LinkedIn and check out the Primal Storytelling website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Aug 2023 09:00:00 -0000 Primal Brand Storytelling with Anthony Butler full Nick Westergaard Anthony Butler is a “can-do” digital marketing and brand growth expert. Anthony Butler is a “can-do” digital marketing and brand growth expert. That motto of the military unit he led in Iraq and he brings that mindset to his work helping businesses address the obstacles they face in building and growing their brands. We discussed all of this and more this week on the On Brand podcast. About Anthony Butler Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. He is a highly regarded expert in brand storytelling and digital marketing. Anthony served as both enlisted and as an officer in the US Army. He also graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons. Episode Highlights From the military to marketing. Anthony shared his compelling life story — from his background in the armed forces to the can-do mindset he developed there and now uses in his work to help businesses grow. “It taught me to be regimented with my time.” What brand has made Anthony smile recently? On a recent trip to South Dakota to visit family, Anthony was struck by the power of the Harley Davidson brand over time. “Any time someone will tattoo a brand on their body is big.” To learn more, connect with Anthony on LinkedIn and check out the Primal Storytelling website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Anthony Butler is a “can-do” digital marketing and brand growth expert. That motto of the military unit he led in Iraq and he brings that mindset to his work helping businesses address the obstacles they face in building and growing their brands. We discussed all of this and more this week on the On Brand podcast.


About Anthony Butler

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. He is a highly regarded expert in brand storytelling and digital marketing. Anthony served as both enlisted and as an officer in the US Army. He also graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons.


Episode Highlights

From the military to marketing. Anthony shared his compelling life story — from his background in the armed forces to the can-do mindset he developed there and now uses in his work to help businesses grow. “It taught me to be regimented with my time.”

What brand has made Anthony smile recently? On a recent trip to South Dakota to visit family, Anthony was struck by the power of the Harley Davidson brand over time. “Any time someone will tattoo a brand on their body is big.”

To learn more, connect with Anthony on LinkedIn and check out the Primal Storytelling website.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1866 Organizational Storytelling with Thaler Pekar https://www.nickwestergaard.com/organizational-storytelling-with-thaler-pekar Thaler Pekar is a pioneer in the field of organizational storytelling. Her work helps leaders, employees, and customers connect around shared stories. We discussed all of this and more this week on the On Brand podcast. About Thaler Pekar Thaler Pekar is a communication pioneer, lauded as one of the world’s leading experts on institutional storytelling. For 18 years, she and her team at Thaler Pekar & Partners have advised visionary leaders worldwide on gaining confidence, insight, and influence. Episode Highlights How institutional storytelling works. “It helps to have an equitable leader,” Thaler began, describing how the stories leaders share can connect all levels in an organization. Small stories can exemplify the brand. Thaler shared a story from her work with retail giant Kiehl's. “They're really committed to the idea of hospitality,” she notes. “Finding stories is about learning more about what customers want.” “People don't listen because they themselves don't feel heard.” I had to pause the interview and write this one down! Thaler notes that people are complex and can miss this critical first step — listening. What brand has made Thaler smile recently? “Barbenheimer!” Thaler and I discussed how this marketing phenomenon was a true story of a “high tide raising all ships.” To learn more, check out the Thaler Pekar & Partners website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Aug 2023 09:00:00 -0000 Organizational Storytelling with Thaler Pekar full Nick Westergaard Thaler Pekar is a pioneer in the field of organizational storytelling. Thaler Pekar is a pioneer in the field of organizational storytelling. Her work helps leaders, employees, and customers connect around shared stories. We discussed all of this and more this week on the On Brand podcast. About Thaler Pekar Thaler Pekar is a communication pioneer, lauded as one of the world’s leading experts on institutional storytelling. For 18 years, she and her team at Thaler Pekar & Partners have advised visionary leaders worldwide on gaining confidence, insight, and influence. Episode Highlights How institutional storytelling works. “It helps to have an equitable leader,” Thaler began, describing how the stories leaders share can connect all levels in an organization. Small stories can exemplify the brand. Thaler shared a story from her work with retail giant Kiehl's. “They're really committed to the idea of hospitality,” she notes. “Finding stories is about learning more about what customers want.” “People don't listen because they themselves don't feel heard.” I had to pause the interview and write this one down! Thaler notes that people are complex and can miss this critical first step — listening. What brand has made Thaler smile recently? “Barbenheimer!” Thaler and I discussed how this marketing phenomenon was a true story of a “high tide raising all ships.” To learn more, check out the Thaler Pekar & Partners website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Thaler Pekar is a pioneer in the field of organizational storytelling. Her work helps leaders, employees, and customers connect around shared stories. We discussed all of this and more this week on the On Brand podcast.


About Thaler Pekar

Thaler Pekar is a communication pioneer, lauded as one of the world’s leading experts on institutional storytelling. For 18 years, she and her team at Thaler Pekar & Partners have advised visionary leaders worldwide on gaining confidence, insight, and influence.


Episode Highlights

How institutional storytelling works. “It helps to have an equitable leader,” Thaler began, describing how the stories leaders share can connect all levels in an organization.

Small stories can exemplify the brand. Thaler shared a story from her work with retail giant Kiehl's. “They're really committed to the idea of hospitality,” she notes. “Finding stories is about learning more about what customers want.”

“People don't listen because they themselves don't feel heard.” I had to pause the interview and write this one down! Thaler notes that people are complex and can miss this critical first step — listening.

What brand has made Thaler smile recently? “Barbenheimer!” Thaler and I discussed how this marketing phenomenon was a true story of a “high tide raising all ships.”

To learn more, check out the Thaler Pekar & Partners website.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1801 How Spotify Connects Brands and Artists https://www.nickwestergaard.com/how-spotify-connects-brands-and-artists Jay Norman is the Global Head of Music Marketing at Spotify. His work at Spotify and his background as co-founder of the content shop Verse + Hook has focused on helping brands create and connect through culturally impactful work. We discussed all of this and more this week on the On Brand podcast. About Jay Norman Jay Norman is a creative leader, marketer, and co-founder with a 15-year + commitment to designing campaigns merging culture and human emotional experiences. Currently serving as the Global Head of Music Marketing at Spotify, Justin has worked with several international brands, organizations, and artists, creating genre-bending, culturally impactful work. Within his agency career, he has led campaigns and content for brands such as Johnson and Johnson (Listerine, Tylenol, Zyrtec), Stellantis (Dodge, Fiat, Jeep, Maserati), Unilever (Country Crock, Bertolli, Popsicle, I Can't Believe It's Not Butter) JBL, Harman Kardon, McDonald's, and more. The award-winning content shop he co-founded, Verse + Hook, has crafted work on brands like Pepsi and Kingsford and had an integral role in the composition of campaigns and media featuring artists and musicians in advertising for brands like Jeep, Bacardi, Paypal, NFL, and ESPN. Episode Highlights Artists and brands can be strange bedfellows. “Usually it takes the form of an endorsement.” However, as Jay notes, it can often be something much bigger. The problem? “Brands usually come in asking an artist to be in this thing all about me. In reality, it all comes down to story — what about you makes you interesting?” “Our algorithm is one of the best pieces of machine learning,” says Jay. He went on to share the powerful brand touchpoint of Spotify's year-end Wrapped project. What brand has made Darren smile recently? “Barbie,” Jay noted with enthusiasm. “I'm loving that, usually, a brand over-saturating the market backfires. But Barbie reminds us that nostalgia is a powerful tool.” To learn more, connect with Jay on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Aug 2023 09:00:00 -0000 How Spotify Connects Brands and Artists full Nick Westergaard Jay Norman is the Global Head of Music Marketing at Spotify. Jay Norman is the Global Head of Music Marketing at Spotify. His work at Spotify and his background as co-founder of the content shop Verse + Hook has focused on helping brands create and connect through culturally impactful work. We discussed all of this and more this week on the On Brand podcast. About Jay Norman Jay Norman is a creative leader, marketer, and co-founder with a 15-year + commitment to designing campaigns merging culture and human emotional experiences. Currently serving as the Global Head of Music Marketing at Spotify, Justin has worked with several international brands, organizations, and artists, creating genre-bending, culturally impactful work. Within his agency career, he has led campaigns and content for brands such as Johnson and Johnson (Listerine, Tylenol, Zyrtec), Stellantis (Dodge, Fiat, Jeep, Maserati), Unilever (Country Crock, Bertolli, Popsicle, I Can't Believe It's Not Butter) JBL, Harman Kardon, McDonald's, and more. The award-winning content shop he co-founded, Verse + Hook, has crafted work on brands like Pepsi and Kingsford and had an integral role in the composition of campaigns and media featuring artists and musicians in advertising for brands like Jeep, Bacardi, Paypal, NFL, and ESPN. Episode Highlights Artists and brands can be strange bedfellows. “Usually it takes the form of an endorsement.” However, as Jay notes, it can often be something much bigger. The problem? “Brands usually come in asking an artist to be in this thing all about me. In reality, it all comes down to story — what about you makes you interesting?” “Our algorithm is one of the best pieces of machine learning,” says Jay. He went on to share the powerful brand touchpoint of Spotify's year-end Wrapped project. What brand has made Darren smile recently? “Barbie,” Jay noted with enthusiasm. “I'm loving that, usually, a brand over-saturating the market backfires. But Barbie reminds us that nostalgia is a powerful tool.” To learn more, connect with Jay on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jay Norman is the Global Head of Music Marketing at Spotify. His work at Spotify and his background as co-founder of the content shop Verse + Hook has focused on helping brands create and connect through culturally impactful work. We discussed all of this and more this week on the On Brand podcast.


About Jay Norman

Jay Norman is a creative leader, marketer, and co-founder with a 15-year + commitment to designing campaigns merging culture and human emotional experiences. Currently serving as the Global Head of Music Marketing at Spotify, Justin has worked with several international brands, organizations, and artists, creating genre-bending, culturally impactful work. Within his agency career, he has led campaigns and content for brands such as Johnson and Johnson (Listerine, Tylenol, Zyrtec), Stellantis (Dodge, Fiat, Jeep, Maserati), Unilever (Country Crock, Bertolli, Popsicle, I Can't Believe It's Not Butter) JBL, Harman Kardon, McDonald's, and more.

The award-winning content shop he co-founded, Verse + Hook, has crafted work on brands like Pepsi and Kingsford and had an integral role in the composition of campaigns and media featuring artists and musicians in advertising for brands like Jeep, Bacardi, Paypal, NFL, and ESPN.


Episode Highlights

Artists and brands can be strange bedfellows. “Usually it takes the form of an endorsement.” However, as Jay notes, it can often be something much bigger.

The problem? “Brands usually come in asking an artist to be in this thing all about me. In reality, it all comes down to story — what about you makes you interesting?”

“Our algorithm is one of the best pieces of machine learning,” says Jay. He went on to share the powerful brand touchpoint of Spotify's year-end Wrapped project.

What brand has made Darren smile recently? “Barbie,” Jay noted with enthusiasm. “I'm loving that, usually, a brand over-saturating the market backfires. But Barbie reminds us that nostalgia is a powerful tool.”

To learn more, connect with Jay on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1750 Creating Client Partnerships with Stacey Zimmerman https://www.nickwestergaard.com/creating-client-partnerships-with-stacey-zimmerman Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Her passion lies in helping client partners work collaboratively with their agency partners, underscoring how collaboration leads to the most impactful work. We discussed all of this and more this week on the On Brand podcast. About Stacey Zimmerman Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Her passion lies in helping client partners work collaboratively with their agency partners, underscoring how collaboration leads to the most impactful work. Nurturing diverse teams, Stacey helps provide education and opportunities to aspiring talent by teaching advertising at both East and West Coast universities for the past decade, serving as executive sponsor for one of Big Spaceship’s employee resource groups (ERGs), and serving as a MAIP mentor. In her five years at Big Spaceship, Stacey has grown the agency’s relationship with Starbucks from a project to AOR, expanding into the loyalty and partnerships space while also helping mount a multi-chaptered brand campaign. Recently, she helped launch Fast Twitch, a new energy drink from PepsiCo, with a holistic campaign and on-the-ground Super Bowl activation. Her experience also includes digital product work; for example, Stacey helped SiriusXM develop a brand new website that made for an entirely revamped experience both for customers and internal marketing teams. Current and past clients include Google, Hasbro, MasterClass, and NFL, among other brands. Prior to Big Spaceship, Stacey worked at a variety of agencies within the Publicis Groupe network on integrated campaigns for brands including P&G, J&J, Veuve Clicquot, Sally Hansen, Visa, and Google. Stacey has also developed an expertise in the tech space, developing sites, apps, and digital campaigns for clients such as Mercedes-Benz and COTY. Episode Highlights Building successful partnerships with clients. “It's a constant conversation,” Stacey notes. “You also have to set up imperfection — that we might change our mind along the way and that's okay.” “I sometimes forget that you don't work here,” Stacey loves hearing this from clients. Again, this is indicative of the close partnerships she believes in building rather than account management. We need a better label ... Stacey notes that though she's a big believer in the account management discipline, it's a limiting label. She promises to keep us posted on what she and the team comes up with! What brand has made Stacey smile recently? Stacey began with a big shoutout to all of the amazing Barbie work before sharing the story of Orange and an AI-generated women's soccer ad. To learn more, check out the Big Spaceship website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Aug 2023 09:00:00 -0000 Creating Client Partnerships with Stacey Zimmerman full Nick Westergaard Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Her passion lies in helping client partners work collaboratively with their agency partners, underscoring how collaboration leads to the most impactful work. We discussed all of this and more this week on the On Brand podcast. About Stacey Zimmerman Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Her passion lies in helping client partners work collaboratively with their agency partners, underscoring how collaboration leads to the most impactful work. Nurturing diverse teams, Stacey helps provide education and opportunities to aspiring talent by teaching advertising at both East and West Coast universities for the past decade, serving as executive sponsor for one of Big Spaceship’s employee resource groups (ERGs), and serving as a MAIP mentor. In her five years at Big Spaceship, Stacey has grown the agency’s relationship with Starbucks from a project to AOR, expanding into the loyalty and partnerships space while also helping mount a multi-chaptered brand campaign. Recently, she helped launch Fast Twitch, a new energy drink from PepsiCo, with a holistic campaign and on-the-ground Super Bowl activation. Her experience also includes digital product work; for example, Stacey helped SiriusXM develop a brand new website that made for an entirely revamped experience both for customers and internal marketing teams. Current and past clients include Google, Hasbro, MasterClass, and NFL, among other brands. Prior to Big Spaceship, Stacey worked at a variety of agencies within the Publicis Groupe network on integrated campaigns for brands including P&G, J&J, Veuve Clicquot, Sally Hansen, Visa, and Google. Stacey has also developed an expertise in the tech space, developing sites, apps, and digital campaigns for clients such as Mercedes-Benz and COTY. Episode Highlights Building successful partnerships with clients. “It's a constant conversation,” Stacey notes. “You also have to set up imperfection — that we might change our mind along the way and that's okay.” “I sometimes forget that you don't work here,” Stacey loves hearing this from clients. Again, this is indicative of the close partnerships she believes in building rather than account management. We need a better label ... Stacey notes that though she's a big believer in the account management discipline, it's a limiting label. She promises to keep us posted on what she and the team comes up with! What brand has made Stacey smile recently? Stacey began with a big shoutout to all of the amazing Barbie work before sharing the story of Orange and an AI-generated women's soccer ad. To learn more, check out the Big Spaceship website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Her passion lies in helping client partners work collaboratively with their agency partners, underscoring how collaboration leads to the most impactful work. We discussed all of this and more this week on the On Brand podcast.


About Stacey Zimmerman

Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Her passion lies in helping client partners work collaboratively with their agency partners, underscoring how collaboration leads to the most impactful work. Nurturing diverse teams, Stacey helps provide education and opportunities to aspiring talent by teaching advertising at both East and West Coast universities for the past decade, serving as executive sponsor for one of Big Spaceship’s employee resource groups (ERGs), and serving as a MAIP mentor.

In her five years at Big Spaceship, Stacey has grown the agency’s relationship with Starbucks from a project to AOR, expanding into the loyalty and partnerships space while also helping mount a multi-chaptered brand campaign. Recently, she helped launch Fast Twitch, a new energy drink from PepsiCo, with a holistic campaign and on-the-ground Super Bowl activation. Her experience also includes digital product work; for example, Stacey helped SiriusXM develop a brand new website that made for an entirely revamped experience both for customers and internal marketing teams. Current and past clients include Google, Hasbro, MasterClass, and NFL, among other brands.

Prior to Big Spaceship, Stacey worked at a variety of agencies within the Publicis Groupe network on integrated campaigns for brands including P&G, J&J, Veuve Clicquot, Sally Hansen, Visa, and Google. Stacey has also developed an expertise in the tech space, developing sites, apps, and digital campaigns for clients such as Mercedes-Benz and COTY.


Episode Highlights

Building successful partnerships with clients. “It's a constant conversation,” Stacey notes. “You also have to set up imperfection — that we might change our mind along the way and that's okay.”

“I sometimes forget that you don't work here,” Stacey loves hearing this from clients. Again, this is indicative of the close partnerships she believes in building rather than account management.

We need a better label ... Stacey notes that though she's a big believer in the account management discipline, it's a limiting label. She promises to keep us posted on what she and the team comes up with!

What brand has made Stacey smile recently? Stacey began with a big shoutout to all of the amazing Barbie work before sharing the story of Orange and an AI-generated women's soccer ad.

To learn more, check out the Big Spaceship website and connect with her on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1739 Connecting Brand to Growth with Ariadna Navarro https://www.nickwestergaard.com/connecting-brand-to-growth-with-ariadna-navarro Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners where she and her team help clients of all shapes and sizes—from blue chips to B2B to startups. We discussed all of this and more this week on the On Brand podcast. About Ariadna Navarro Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners, an agency that designs for a better experience. VSA Partners works with a wide range of businesses, from blue chip companies like IBM, AT&T, and Google; to B2B brands like Cargill, Curia, and Ever.AG; to startup disruptors like Black Telehealth and Robinhood. Ariadna helps clients identify and unlock growth potential by connecting business strategy to brand and experience strategy to relentlessly and cohesively deploy a company’s ambition. Episode Highlights Fluff vs. business asset. Ari began our conversation by sharing that VSA takes a different view of brand. “We see brand as a business asset. Some think it's just advertising—brand as fluff.” “Technology has enabled brands not to think a lot,” Ari added. “Because you can A/B test everything.” However, she cautions, we need to remember the consumer and not get carried away. “Less not more.” P to P to E. Ari also shared the VSA approach to defining a brand's goals. “We think of it in terms of P to P to E—Promise to Performance to Experience.” What brand has made Ariadna smile recently? Ari shared an engaging new IKEA campaign factoring in your “travel time” to the store. To learn more, check out the VSA Partners website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 31 Jul 2023 09:00:00 -0000 Connecting Brand to Growth with Ariadna Navarro full 1 Nick Westergaard Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners where she and her team help clients of all shapes and sizes—from blue chips to B2B to startups. We discussed all of this and more this week on the On Brand podcast. About Ariadna Navarro Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners, an agency that designs for a better experience. VSA Partners works with a wide range of businesses, from blue chip companies like IBM, AT&T, and Google; to B2B brands like Cargill, Curia, and Ever.AG; to startup disruptors like Black Telehealth and Robinhood. Ariadna helps clients identify and unlock growth potential by connecting business strategy to brand and experience strategy to relentlessly and cohesively deploy a company’s ambition. Episode Highlights Fluff vs. business asset. Ari began our conversation by sharing that VSA takes a different view of brand. “We see brand as a business asset. Some think it's just advertising—brand as fluff.” “Technology has enabled brands not to think a lot,” Ari added. “Because you can A/B test everything.” However, she cautions, we need to remember the consumer and not get carried away. “Less not more.” P to P to E. Ari also shared the VSA approach to defining a brand's goals. “We think of it in terms of P to P to E—Promise to Performance to Experience.” What brand has made Ariadna smile recently? Ari shared an engaging new IKEA campaign factoring in your “travel time” to the store. To learn more, check out the VSA Partners website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners where she and her team help clients of all shapes and sizes—from blue chips to B2B to startups. We discussed all of this and more this week on the On Brand podcast.


About Ariadna Navarro

Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners, an agency that designs for a better experience. VSA Partners works with a wide range of businesses, from blue chip companies like IBM, AT&T, and Google; to B2B brands like Cargill, Curia, and Ever.AG; to startup disruptors like Black Telehealth and Robinhood. Ariadna helps clients identify and unlock growth potential by connecting business strategy to brand and experience strategy to relentlessly and cohesively deploy a company’s ambition.


Episode Highlights

Fluff vs. business asset. Ari began our conversation by sharing that VSA takes a different view of brand. “We see brand as a business asset. Some think it's just advertising—brand as fluff.”

“Technology has enabled brands not to think a lot,” Ari added. “Because you can A/B test everything.” However, she cautions, we need to remember the consumer and not get carried away. “Less not more.”

P to P to E. Ari also shared the VSA approach to defining a brand's goals. “We think of it in terms of P to P to E—Promise to Performance to Experience.”

What brand has made Ariadna smile recently? Ari shared an engaging new IKEA campaign factoring in your “travel time” to the store.

To learn more, check out the VSA Partners website.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2123 Designing Your Brand Story with Abbey McGrew https://www.nickwestergaard.com/designing-your-brand-story-with-abbey-mcgrew Abbey McGrew is the founder and creative director of Wayfarer Design Studio, where she helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. We discussed all of this and more this week on the show. About Abbey McGrew Abbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. She believes that great branding is more than skin deep and always finds a way to weave deeper meaning into every last detail of her work. Episode Highlights What's in a name? “The name Wayfarer carries personal significance for both me and my clients,” Abbey shared. “To me, it symbolizes a passion for exploring the world with my husband, which inspired me to establish the company in 2016. To my clients, it speaks to the experience of embarking on a journey without clear direction, as is often the case when starting a business.” Connecting design to brand story. “Through our design work, we aim to help our clients find clarity and envision their future, serving as guides on their entrepreneurial journey,” says Abbey. What brand has made Abbey smile recently? Having recently returned to the U.S., Abbey has been buying a lot of American products. One that stood out recently was Billie Razors. She tells the story behind the smile during the show. To learn more, check out the Wayfarer Design Studio website and connect on Instagram. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Jul 2023 09:00:00 -0000 Designing Your Brand Story with Abbey McGrew full Nick Westergaard Abbey McGrew is the founder and creative director of Wayfarer Design Studio Abbey McGrew is the founder and creative director of Wayfarer Design Studio, where she helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. We discussed all of this and more this week on the show. About Abbey McGrew Abbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. She believes that great branding is more than skin deep and always finds a way to weave deeper meaning into every last detail of her work. Episode Highlights What's in a name? “The name Wayfarer carries personal significance for both me and my clients,” Abbey shared. “To me, it symbolizes a passion for exploring the world with my husband, which inspired me to establish the company in 2016. To my clients, it speaks to the experience of embarking on a journey without clear direction, as is often the case when starting a business.” Connecting design to brand story. “Through our design work, we aim to help our clients find clarity and envision their future, serving as guides on their entrepreneurial journey,” says Abbey. What brand has made Abbey smile recently? Having recently returned to the U.S., Abbey has been buying a lot of American products. One that stood out recently was Billie Razors. She tells the story behind the smile during the show. To learn more, check out the Wayfarer Design Studio website and connect on Instagram. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Abbey McGrew is the founder and creative director of Wayfarer Design Studio, where she helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. We discussed all of this and more this week on the show.


About Abbey McGrew

Abbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. She believes that great branding is more than skin deep and always finds a way to weave deeper meaning into every last detail of her work.


Episode Highlights

What's in a name? “The name Wayfarer carries personal significance for both me and my clients,” Abbey shared. “To me, it symbolizes a passion for exploring the world with my husband, which inspired me to establish the company in 2016. To my clients, it speaks to the experience of embarking on a journey without clear direction, as is often the case when starting a business.”

Connecting design to brand story. “Through our design work, we aim to help our clients find clarity and envision their future, serving as guides on their entrepreneurial journey,” says Abbey.

What brand has made Abbey smile recently? Having recently returned to the U.S., Abbey has been buying a lot of American products. One that stood out recently was Billie Razors. She tells the story behind the smile during the show.

To learn more, check out the Wayfarer Design Studio website and connect on Instagram.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1658 Stand-Out Strategies with Chantal Cornelius https://www.nickwestergaard.com/stand-out-strategies-with-chantal-cornelius Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients. We discussed all of this and more this week on the On Brand podcast. About Chantal Cornelius Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients. Chantal knows that the key to standing out from competitors is to build strong, long-lasting relationships. Her mission is to help business owners realize that the path to success doesn’t involve churning out endless social content. In her writing and speaking, Chantal introduces business owners to the different Stand Out Strategies that they can use to make the best emotional connection with their clients. She explains how to utilize them, in order to stand out from their competitors, by incorporating more emotion and empathy into their work. Episode Highlights Threads? What do we do?!? This is a question marketers have been asking with the latest shiny new thing. “Think strategy before tactics,” Chantal cautions. Where do we start? “Listen to your clients.” Again, with so many distractions today, it can be hard to remember this simple yet effective advice that Chantal doubled down on. How can marketers build an emotional connection? “My research over the past few years has yielded five emotional strategies driving brands.” They are: Certainty Connection Contribution Growth Significance What brand has made Chantal smile recently? “I love Škoda, the car manufacturer,” Chantal shared. She loves the brand both for its funky colors and the amazing services she receives from Sam at her dealership! To learn more, go to ChantalCornelius.com and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Jul 2023 09:00:00 -0000 Stand-Out Strategies with Chantal Cornelius full Nick Westergaard Chantal Cornelius is the founder of Appletree Marketing. Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients. We discussed all of this and more this week on the On Brand podcast. About Chantal Cornelius Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients. Chantal knows that the key to standing out from competitors is to build strong, long-lasting relationships. Her mission is to help business owners realize that the path to success doesn’t involve churning out endless social content. In her writing and speaking, Chantal introduces business owners to the different Stand Out Strategies that they can use to make the best emotional connection with their clients. She explains how to utilize them, in order to stand out from their competitors, by incorporating more emotion and empathy into their work. Episode Highlights Threads? What do we do?!? This is a question marketers have been asking with the latest shiny new thing. “Think strategy before tactics,” Chantal cautions. Where do we start? “Listen to your clients.” Again, with so many distractions today, it can be hard to remember this simple yet effective advice that Chantal doubled down on. How can marketers build an emotional connection? “My research over the past few years has yielded five emotional strategies driving brands.” They are: Certainty Connection Contribution Growth Significance What brand has made Chantal smile recently? “I love Škoda, the car manufacturer,” Chantal shared. She loves the brand both for its funky colors and the amazing services she receives from Sam at her dealership! To learn more, go to ChantalCornelius.com and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients. We discussed all of this and more this week on the On Brand podcast.


About Chantal Cornelius

Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients. Chantal knows that the key to standing out from competitors is to build strong, long-lasting relationships. Her mission is to help business owners realize that the path to success doesn’t involve churning out endless social content. In her writing and speaking, Chantal introduces business owners to the different Stand Out Strategies that they can use to make the best emotional connection with their clients. She explains how to utilize them, in order to stand out from their competitors, by incorporating more emotion and empathy into their work.


Episode Highlights

Threads? What do we do?!? This is a question marketers have been asking with the latest shiny new thing. “Think strategy before tactics,” Chantal cautions.

Where do we start? “Listen to your clients.” Again, with so many distractions today, it can be hard to remember this simple yet effective advice that Chantal doubled down on.

How can marketers build an emotional connection? “My research over the past few years has yielded five emotional strategies driving brands.” They are:

  1. Certainty
  2. Connection
  3. Contribution
  4. Growth
  5. Significance

What brand has made Chantal smile recently? “I love Škoda, the car manufacturer,” Chantal shared. She loves the brand both for its funky colors and the amazing services she receives from Sam at her dealership!

To learn more, go to ChantalCornelius.com and connect with her on LinkedIn.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1910 Building the Nutrisense Brand with Dan Zavorotny https://www.nickwestergaard.com/building-the-nutrisense-brand Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. This standout brand in the health and wearable spaces helps people own their health. We discussed all of this and more this week on the On Brand podcast. About Dan Zavorotny Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. Under Dan’s leadership, Nutrisense has become one of the fastest-growing startups in America. He has led the company through rapid growth, building a team of 170 employees in just over three years, and raising 32 million. Prior to co-founding Nutrisense, Dan worked as a Healthcare Management Consultant at KPMG where he advised Fortune 500 clients and three of the top five hospitals in the US. Dan is passionate about travel, having visited over 100 countries before the age of 30. Episode Highlights “One-third of the United States is pre-diabetic,” Dan shared this staggering fact as we began our conversation. “Our goal is to inspire people to take ownership of their health,” Dan said of Nutrisense. Why glucose? “Glucose is a good proxy for a lot of things,” including blood, stress, and more. A wearable brand. Nutrisense monitors stand out in a way that evokes those first white iPod earbuds. “Our own customers become our brand ambassadors. They serve as conversation starters.” What brand has made Dan smile recently? Dan shared his love of a Brazilian brand called iFood. “It’s like a combination of Uber they deliver anything—food, pharmaceuticals, something from your friend’s house.” To learn more, connect with Dan on LinkedIn and check out Nutrisense.io. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Jul 2023 09:00:00 -0000 Building the Nutrisense Brand with Dan Zavorotny full Nick Westergaard Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense. Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. This standout brand in the health and wearable spaces helps people own their health. We discussed all of this and more this week on the On Brand podcast. About Dan Zavorotny Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. Under Dan’s leadership, Nutrisense has become one of the fastest-growing startups in America. He has led the company through rapid growth, building a team of 170 employees in just over three years, and raising 32 million. Prior to co-founding Nutrisense, Dan worked as a Healthcare Management Consultant at KPMG where he advised Fortune 500 clients and three of the top five hospitals in the US. Dan is passionate about travel, having visited over 100 countries before the age of 30. Episode Highlights “One-third of the United States is pre-diabetic,” Dan shared this staggering fact as we began our conversation. “Our goal is to inspire people to take ownership of their health,” Dan said of Nutrisense. Why glucose? “Glucose is a good proxy for a lot of things,” including blood, stress, and more. A wearable brand. Nutrisense monitors stand out in a way that evokes those first white iPod earbuds. “Our own customers become our brand ambassadors. They serve as conversation starters.” What brand has made Dan smile recently? Dan shared his love of a Brazilian brand called iFood. “It’s like a combination of Uber they deliver anything—food, pharmaceuticals, something from your friend’s house.” To learn more, connect with Dan on LinkedIn and check out Nutrisense.io. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. This standout brand in the health and wearable spaces helps people own their health. We discussed all of this and more this week on the On Brand podcast.


About Dan Zavorotny

Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. Under Dan’s leadership, Nutrisense has become one of the fastest-growing startups in America. He has led the company through rapid growth, building a team of 170 employees in just over three years, and raising 32 million. Prior to co-founding Nutrisense, Dan worked as a Healthcare Management Consultant at KPMG where he advised Fortune 500 clients and three of the top five hospitals in the US. Dan is passionate about travel, having visited over 100 countries before the age of 30.


Episode Highlights

“One-third of the United States is pre-diabetic,” Dan shared this staggering fact as we began our conversation.

“Our goal is to inspire people to take ownership of their health,” Dan said of Nutrisense. Why glucose? “Glucose is a good proxy for a lot of things,” including blood, stress, and more.

A wearable brand. Nutrisense monitors stand out in a way that evokes those first white iPod earbuds. “Our own customers become our brand ambassadors. They serve as conversation starters.”

What brand has made Dan smile recently? Dan shared his love of a Brazilian brand called iFood. “It’s like a combination of Uber they deliver anything—food, pharmaceuticals, something from your friend’s house.”

To learn more, connect with Dan on LinkedIn and check out Nutrisense.io.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1934 Sticking to Your Story with Donna Griffit https://www.nickwestergaard.com/sticking-to-your-story-with-donna-griffit Donna Griffit is a world-renowned Corporate Storyteller, pitch alchemist, and author of the bestseller Sticking to My Story. Based on 20 years of helping startups, her book and her work help founders and startups who find themselves stuck in telling their stories. We discussed all of this and more this week on the On Brand podcast. About Donna Griffit Donna Griffit, author of Sticking to My Story: The Alchemy Of Storytelling For Startups, is a world-renowned Corporate Storyteller and Pitch Alchemist. She has helped over 1000 startups, corporates and investors raise over one billion dollars and accelerate their sales with a personal touch and unmatched messaging savvy, in any industry, at any phase. Episode Highlights Wait—what is a “pitch alchemist”? I had to ask. “Taking one element and transforming it” as part of a larger brand story, Donna shared. What inspired Donna to write Sticking to My Story? “It was a book 20 years in the making. It’s what I’ve learned along the way. Stories stick. It’s that simple.” How gender dynamics play a role in personal branding and storytelling. “Women struggle when it comes to tooting their own horn as they’re seen as too assertive,” Donna notes. “But you have to toot your own horn.” The secret: “Back up the ‘toot’ with a fact.” What brand has made Donna smile recently? Donna shared a story on the occasion of Microsoft's 8th year anniversary of acquiring LinkedIn, which tied back to our earlier conversation when Donna noted that you should use your LinkedIn summary to tell a story. To learn more, please visit DonnaGriffit.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Jul 2023 09:00:00 -0000 Sticking to Your Story with Donna Griffit full Nick Westergaard Donna Griffit is a world-renowned Corporate Storyteller, pitch alchemist, and author of the bestseller Sticking to My Story. Donna Griffit is a world-renowned Corporate Storyteller, pitch alchemist, and author of the bestseller Sticking to My Story. Based on 20 years of helping startups, her book and her work help founders and startups who find themselves stuck in telling their stories. We discussed all of this and more this week on the On Brand podcast. About Donna Griffit Donna Griffit, author of Sticking to My Story: The Alchemy Of Storytelling For Startups, is a world-renowned Corporate Storyteller and Pitch Alchemist. She has helped over 1000 startups, corporates and investors raise over one billion dollars and accelerate their sales with a personal touch and unmatched messaging savvy, in any industry, at any phase. Episode Highlights Wait—what is a “pitch alchemist”? I had to ask. “Taking one element and transforming it” as part of a larger brand story, Donna shared. What inspired Donna to write Sticking to My Story? “It was a book 20 years in the making. It’s what I’ve learned along the way. Stories stick. It’s that simple.” How gender dynamics play a role in personal branding and storytelling. “Women struggle when it comes to tooting their own horn as they’re seen as too assertive,” Donna notes. “But you have to toot your own horn.” The secret: “Back up the ‘toot’ with a fact.” What brand has made Donna smile recently? Donna shared a story on the occasion of Microsoft's 8th year anniversary of acquiring LinkedIn, which tied back to our earlier conversation when Donna noted that you should use your LinkedIn summary to tell a story. To learn more, please visit DonnaGriffit.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Donna Griffit is a world-renowned Corporate Storyteller, pitch alchemist, and author of the bestseller Sticking to My Story. Based on 20 years of helping startups, her book and her work help founders and startups who find themselves stuck in telling their stories. We discussed all of this and more this week on the On Brand podcast.


About Donna Griffit

Donna Griffit, author of Sticking to My Story: The Alchemy Of Storytelling For Startups, is a world-renowned Corporate Storyteller and Pitch Alchemist. She has helped over 1000 startups, corporates and investors raise over one billion dollars and accelerate their sales with a personal touch and unmatched messaging savvy, in any industry, at any phase.


Episode Highlights

Wait—what is a “pitch alchemist”? I had to ask. “Taking one element and transforming it” as part of a larger brand story, Donna shared.

What inspired Donna to write Sticking to My Story? “It was a book 20 years in the making. It’s what I’ve learned along the way. Stories stick. It’s that simple.”

How gender dynamics play a role in personal branding and storytelling. “Women struggle when it comes to tooting their own horn as they’re seen as too assertive,” Donna notes. “But you have to toot your own horn.” The secret: “Back up the ‘toot’ with a fact.”

What brand has made Donna smile recently? Donna shared a story on the occasion of Microsoft's 8th year anniversary of acquiring LinkedIn, which tied back to our earlier conversation when Donna noted that you should use your LinkedIn summary to tell a story.

To learn more, please visit DonnaGriffit.com.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1986 Translating Culture with Marcus Collins https://www.nickwestergaard.com/translating-culture-with-marcus-collins Marcus Collins is head of strategy at Wieden+Kennedy New York and author of the new book For the Culture. In addition to his work as an award-winning marketer and cultural translator, he also teaches marketing at the University of Michigan’s Ross School of Business. We discussed all of this and more this week on the On Brand podcast. About Marcus Collins Dr. Marcus Collins is an award-winning marketer and cultural translator. He currently serves as the head of strategy at Wieden+Kennedy New York and as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. Marcus holds a doctorate in marketing from Temple University, where he studied social contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. Episode Highlights What does a cultural translator do for brands? “My role is to translate the culture of a part of a group of people to a brand.” This draws on Marcus’s background as an engineer looking to build bridges of trust between culture and brands. “Trust is a mechanism that absorbs uncertainty.” This starts with answering questions about how a brand sees the world and the kinetics of how a brand moves through the world. As Marcus notes, “You gotta walk it like you talk it.” For the Culture is for the people. “It's not a marketing book. It's a people book,” Marcus shared as he explained the need for his new book. “You ask about culture and you’re going to get 35 different answers. We need better language.” Speaking of definitions and language ... I love Marcus’s definition of a brand. “A brand is a vessel of meaning. And that meaning is not fixed.” What brand has made Marcus smile recently? “It might be a bit of a chat as it's a client but I didn't work on it.” Marcus shared his love of the nostalgia evoked by McDonald's in their recent campaign celebrating Grimace’s birthday. Still no word yet on what Grimace is exactly ... To learn more, look for Marcus on all of the socials at “Marc to the C.” Here he is on LinkedIn and Instagram. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Jun 2023 09:00:00 -0000 Translating Culture with Marcus Collins full Nick Westergaard Marcus Collins is head of strategy at Wieden+Kennedy New York and author of the new book For the Culture. Marcus Collins is head of strategy at Wieden+Kennedy New York and author of the new book For the Culture. In addition to his work as an award-winning marketer and cultural translator, he also teaches marketing at the University of Michigan’s Ross School of Business. We discussed all of this and more this week on the On Brand podcast. About Marcus Collins Dr. Marcus Collins is an award-winning marketer and cultural translator. He currently serves as the head of strategy at Wieden+Kennedy New York and as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. Marcus holds a doctorate in marketing from Temple University, where he studied social contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. Episode Highlights What does a cultural translator do for brands? “My role is to translate the culture of a part of a group of people to a brand.” This draws on Marcus’s background as an engineer looking to build bridges of trust between culture and brands. “Trust is a mechanism that absorbs uncertainty.” This starts with answering questions about how a brand sees the world and the kinetics of how a brand moves through the world. As Marcus notes, “You gotta walk it like you talk it.” For the Culture is for the people. “It's not a marketing book. It's a people book,” Marcus shared as he explained the need for his new book. “You ask about culture and you’re going to get 35 different answers. We need better language.” Speaking of definitions and language ... I love Marcus’s definition of a brand. “A brand is a vessel of meaning. And that meaning is not fixed.” What brand has made Marcus smile recently? “It might be a bit of a chat as it's a client but I didn't work on it.” Marcus shared his love of the nostalgia evoked by McDonald's in their recent campaign celebrating Grimace’s birthday. Still no word yet on what Grimace is exactly ... To learn more, look for Marcus on all of the socials at “Marc to the C.” Here he is on LinkedIn and Instagram. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Marcus Collins is head of strategy at Wieden+Kennedy New York and author of the new book For the Culture. In addition to his work as an award-winning marketer and cultural translator, he also teaches marketing at the University of Michigan’s Ross School of Business. We discussed all of this and more this week on the On Brand podcast.


About Marcus Collins

Dr. Marcus Collins is an award-winning marketer and cultural translator. He currently serves as the head of strategy at Wieden+Kennedy New York and as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. Marcus holds a doctorate in marketing from Temple University, where he studied social contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering.


Episode Highlights

What does a cultural translator do for brands? “My role is to translate the culture of a part of a group of people to a brand.” This draws on Marcus’s background as an engineer looking to build bridges of trust between culture and brands.

“Trust is a mechanism that absorbs uncertainty.” This starts with answering questions about how a brand sees the world and the kinetics of how a brand moves through the world. As Marcus notes, “You gotta walk it like you talk it.”

For the Culture is for the people. “It's not a marketing book. It's a people book,” Marcus shared as he explained the need for his new book. “You ask about culture and you’re going to get 35 different answers. We need better language.”

Speaking of definitions and language ... I love Marcus’s definition of a brand. “A brand is a vessel of meaning. And that meaning is not fixed.”

What brand has made Marcus smile recently? “It might be a bit of a chat as it's a client but I didn't work on it.” Marcus shared his love of the nostalgia evoked by McDonald's in their recent campaign celebrating Grimace’s birthday. Still no word yet on what Grimace is exactly ...

To learn more, look for Marcus on all of the socials at “Marc to the C.” Here he is on LinkedIn and Instagram.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2174 Connecting Through Story with Annette Simmons https://www.nickwestergaard.com/connecting-through-story-with-annette-simmons Annette Simmons is the author of several books including The Story Factor and Whoever Tells the Best Story Wins. Having read a lot of books about story, I can say that Annette is a leader in this area. That's why I was excited to chat with her about her work this week on the On Brand podcast. About Annette Simmons Annette Simmons is a vibrant keynote speaker, consultant, and author of four books: The Story Factor named one of The 100 Best Business Books of All Time, Whoever Tells the Best Story Wins, A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work. Annette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained an M.Ed. from NC State in 1994, and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks, and tells a good story. Episode Highlights A shared story. I began by sharing with Annette that we both have backgrounds in advertising. How did we both get into the business of story? “Advertising is the business of story,” Annette added. “If you like to entertain and influence you end up in advertising and you end up telling stories.” But that only works for so long. “Advertising felt empty after a while. The work of the team became more interesting to me. It's the story that everyone tells themselves that drives the behaviors of the group.” The practice of storytelling. I asked Annette about her two books on story — The Story Factor and Whoever Tells the Best Story Wins — and how they fit together. “I'm a practitioner. I only write about what I've tried and what works with groups.” What brand has made Annette smile recently? “I love gardening,” Annette shared. “The nursery just outside of town—they are just magic.” To learn more, check out Annette's website, and feel free to reach out via email (which she shared during the podcast). As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Jun 2023 09:00:00 -0000 Connecting Through Story with Annette Simmons full Nick Westergaard Annette Simmons is the author of several books including The Story Factor and Whoever Tells the Best Story Wins. Annette Simmons is the author of several books including The Story Factor and Whoever Tells the Best Story Wins. Having read a lot of books about story, I can say that Annette is a leader in this area. That's why I was excited to chat with her about her work this week on the On Brand podcast. About Annette Simmons Annette Simmons is a vibrant keynote speaker, consultant, and author of four books: The Story Factor named one of The 100 Best Business Books of All Time, Whoever Tells the Best Story Wins, A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work. Annette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained an M.Ed. from NC State in 1994, and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks, and tells a good story. Episode Highlights A shared story. I began by sharing with Annette that we both have backgrounds in advertising. How did we both get into the business of story? “Advertising is the business of story,” Annette added. “If you like to entertain and influence you end up in advertising and you end up telling stories.” But that only works for so long. “Advertising felt empty after a while. The work of the team became more interesting to me. It's the story that everyone tells themselves that drives the behaviors of the group.” The practice of storytelling. I asked Annette about her two books on story — The Story Factor and Whoever Tells the Best Story Wins — and how they fit together. “I'm a practitioner. I only write about what I've tried and what works with groups.” What brand has made Annette smile recently? “I love gardening,” Annette shared. “The nursery just outside of town—they are just magic.” To learn more, check out Annette's website, and feel free to reach out via email (which she shared during the podcast). As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Annette Simmons is the author of several books including The Story Factor and Whoever Tells the Best Story Wins. Having read a lot of books about story, I can say that Annette is a leader in this area. That's why I was excited to chat with her about her work this week on the On Brand podcast.


About Annette Simmons

Annette Simmons is a vibrant keynote speaker, consultant, and author of four books: The Story Factor named one of The 100 Best Business Books of All Time, Whoever Tells the Best Story Wins, A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work.

Annette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained an M.Ed. from NC State in 1994, and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks, and tells a good story.


Episode Highlights

A shared story. I began by sharing with Annette that we both have backgrounds in advertising. How did we both get into the business of story? “Advertising is the business of story,” Annette added. “If you like to entertain and influence you end up in advertising and you end up telling stories.”

But that only works for so long. “Advertising felt empty after a while. The work of the team became more interesting to me. It's the story that everyone tells themselves that drives the behaviors of the group.”

The practice of storytelling. I asked Annette about her two books on story — The Story Factor and Whoever Tells the Best Story Wins — and how they fit together. “I'm a practitioner. I only write about what I've tried and what works with groups.”

What brand has made Annette smile recently? “I love gardening,” Annette shared. “The nursery just outside of town—they are just magic.”

To learn more, check out Annette's website, and feel free to reach out via email (which she shared during the podcast).


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1932 The Mysteries of Content with Joe Pulizzi https://www.nickwestergaard.com/the-mysteries-of-content-with-joe-pulizzi Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he's the founder of Content Marketing Institute and Content Marketing World as well as The Tilt and the Creator Economy Expo. We discussed as much of Joe's work as we could fit into a half-hour episode this week on the On Brand Podcast.  About Joe Pulizzi Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. Joe and his family live in Cleveland, Ohio. Episode Highlights Events are back! Kind of ... "I'm a connoisseur of events," Joe began. We discussed how events are back but not completely. "Full travel budgets are not there yet. People have kind of forgotten about events." But they shouldn't ... Creating super fans. "A content marketing organization is set up like a media company—you need two things. You need an amazing online presence and an in-person event. Look at Salesforce and Hubspot. Look at Adobe. Look at Red Bull! They all have in-person events. When people connect at your events you create super fans for your brand." What did Joe learn from writing a mystery novel? After selling CMI, Joe took a sabbatical and ultimately tackled an exciting new challenge—writing the mystery novel The Will to Die. What did it teach Joe? "First, everything needs to be entertaining—even B2B. Second, it's okay to play your hits." As marketers, we often think that once a blog post is written on a certain topic it's time to put it away. However, like a rock musician on tour, we need to remember to revisit our hits. What brand has made Joe smile recently? "That one's easy—The Savannah Bananas. I love everything they do—it all makes me smile." To learn more, go to joepulizzi.com, TheTilt.com, and CEX.events. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Jun 2023 09:00:00 -0000 The Mysteries of Content with Joe Pulizzi full Nick Westergaard Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he's the founder of Content Marketing Institute and Content Marketing World as well as The Tilt and the Creator Economy Expo. We discussed as much of Joe's work as we could fit into a half-hour episode this week on the On Brand Podcast.  About Joe Pulizzi Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. Joe and his family live in Cleveland, Ohio. Episode Highlights Events are back! Kind of ... "I'm a connoisseur of events," Joe began. We discussed how events are back but not completely. "Full travel budgets are not there yet. People have kind of forgotten about events." But they shouldn't ... Creating super fans. "A content marketing organization is set up like a media company—you need two things. You need an amazing online presence and an in-person event. Look at Salesforce and Hubspot. Look at Adobe. Look at Red Bull! They all have in-person events. When people connect at your events you create super fans for your brand." What did Joe learn from writing a mystery novel? After selling CMI, Joe took a sabbatical and ultimately tackled an exciting new challenge—writing the mystery novel The Will to Die. What did it teach Joe? "First, everything needs to be entertaining—even B2B. Second, it's okay to play your hits." As marketers, we often think that once a blog post is written on a certain topic it's time to put it away. However, like a rock musician on tour, we need to remember to revisit our hits. What brand has made Joe smile recently? "That one's easy—The Savannah Bananas. I love everything they do—it all makes me smile." To learn more, go to joepulizzi.com, TheTilt.com, and CEX.events. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he's the founder of Content Marketing Institute and Content Marketing World as well as The Tilt and the Creator Economy Expo. We discussed as much of Joe's work as we could fit into a half-hour episode this week on the On Brand Podcast. 


About Joe Pulizzi

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose.

His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. Joe and his family live in Cleveland, Ohio.


Episode Highlights

Events are back! Kind of ... "I'm a connoisseur of events," Joe began. We discussed how events are back but not completely. "Full travel budgets are not there yet. People have kind of forgotten about events." But they shouldn't ...

Creating super fans. "A content marketing organization is set up like a media company—you need two things. You need an amazing online presence and an in-person event. Look at Salesforce and Hubspot. Look at Adobe. Look at Red Bull! They all have in-person events. When people connect at your events you create super fans for your brand."

What did Joe learn from writing a mystery novel? After selling CMI, Joe took a sabbatical and ultimately tackled an exciting new challenge—writing the mystery novel The Will to Die. What did it teach Joe? "First, everything needs to be entertaining—even B2B. Second, it's okay to play your hits." As marketers, we often think that once a blog post is written on a certain topic it's time to put it away. However, like a rock musician on tour, we need to remember to revisit our hits.

What brand has made Joe smile recently? "That one's easy—The Savannah Bananas. I love everything they do—it all makes me smile."

To learn more, go to joepulizzi.com, TheTilt.com, and CEX.events.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2146 Visual Brand Storytelling with Getty Images https://www.nickwestergaard.com/visual-brand-storytelling-with-getty-images Tristen Norman is Head of Creative Insights at Getty Images. Using both sides of her brain, she and her team help brands of all shapes and sizes bring their work to life in an increasingly visual world. We discussed what this looks like this week on the On Brand podcast. About Tristen Norman Tristen Norman is the Head of Creative Insights, Americas at Getty Images. She operates as one-part visual anthropologist and two-parts data scientist – working across disciplines to understand what motivates visual selection, identify trends within visual language, and using this data to help shape the development of Getty’s creative content globally. Leveraging consumer research, and social and cultural listening and pairing it with proprietary data, Tristen hones in on the valuable insights that feed the development of Getty Images own creative collections. A passionate advocate for elevating marginalized voices within creative spaces, Tristen also plays a critical role in supporting and advancing initiatives and partnerships with the aim of championing diverse visual narratives at Getty Images and beyond. Tristen’s experience stems from over nine years of experience in creative design, market research, and brand strategy. Prior to joining Getty Images, Tristen was most recently a Senior Experience Strategist at Wunderman, where she was responsible for developing creative, data-driven omnichannel creative brand strategies for clients across a variety of industries. Tristen earned her Bachelor of Business Administration in Marketing from Temple. Episode Highlights What does it mean to be "one-part visual anthropologist and two-parts data scientist"? "I think about visual storytelling all day," Tristen notes. What's going to drive action and move the needle for people?" "At Getty, we see ourselves as a content company in an increasingly visual world." Tristen shared several fascinating findings from Getty's new Visual GPS study. "Visuals are the centerpiece of storytelling," Tristen explained. "It's about being moved. That's what great brands do." What brand has made Tristen smile recently? "Tinder's latest campaign—it starts with a swipe." Tristen loves this campaign, especially its bold use of color. To learn more, connect with Tristen on LinkedIn and see her team's work at creativeinisghts.gettyimages.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Jun 2023 09:00:00 -0000 Visual Brand Storytelling with Getty Images full Nick Westergaard Tristen Norman is Head of Creative Insights at Getty Images. Tristen Norman is Head of Creative Insights at Getty Images. Using both sides of her brain, she and her team help brands of all shapes and sizes bring their work to life in an increasingly visual world. We discussed what this looks like this week on the On Brand podcast. About Tristen Norman Tristen Norman is the Head of Creative Insights, Americas at Getty Images. She operates as one-part visual anthropologist and two-parts data scientist – working across disciplines to understand what motivates visual selection, identify trends within visual language, and using this data to help shape the development of Getty’s creative content globally. Leveraging consumer research, and social and cultural listening and pairing it with proprietary data, Tristen hones in on the valuable insights that feed the development of Getty Images own creative collections. A passionate advocate for elevating marginalized voices within creative spaces, Tristen also plays a critical role in supporting and advancing initiatives and partnerships with the aim of championing diverse visual narratives at Getty Images and beyond. Tristen’s experience stems from over nine years of experience in creative design, market research, and brand strategy. Prior to joining Getty Images, Tristen was most recently a Senior Experience Strategist at Wunderman, where she was responsible for developing creative, data-driven omnichannel creative brand strategies for clients across a variety of industries. Tristen earned her Bachelor of Business Administration in Marketing from Temple. Episode Highlights What does it mean to be "one-part visual anthropologist and two-parts data scientist"? "I think about visual storytelling all day," Tristen notes. What's going to drive action and move the needle for people?" "At Getty, we see ourselves as a content company in an increasingly visual world." Tristen shared several fascinating findings from Getty's new Visual GPS study. "Visuals are the centerpiece of storytelling," Tristen explained. "It's about being moved. That's what great brands do." What brand has made Tristen smile recently? "Tinder's latest campaign—it starts with a swipe." Tristen loves this campaign, especially its bold use of color. To learn more, connect with Tristen on LinkedIn and see her team's work at creativeinisghts.gettyimages.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Tristen Norman is Head of Creative Insights at Getty Images. Using both sides of her brain, she and her team help brands of all shapes and sizes bring their work to life in an increasingly visual world. We discussed what this looks like this week on the On Brand podcast.


About Tristen Norman

Tristen Norman is the Head of Creative Insights, Americas at Getty Images. She operates as one-part visual anthropologist and two-parts data scientist – working across disciplines to understand what motivates visual selection, identify trends within visual language, and using this data to help shape the development of Getty’s creative content globally. Leveraging consumer research, and social and cultural listening and pairing it with proprietary data, Tristen hones in on the valuable insights that feed the development of Getty Images own creative collections.

A passionate advocate for elevating marginalized voices within creative spaces, Tristen also plays a critical role in supporting and advancing initiatives and partnerships with the aim of championing diverse visual narratives at Getty Images and beyond.

Tristen’s experience stems from over nine years of experience in creative design, market research, and brand strategy. Prior to joining Getty Images, Tristen was most recently a Senior Experience Strategist at Wunderman, where she was responsible for developing creative, data-driven omnichannel creative brand strategies for clients across a variety of industries.

Tristen earned her Bachelor of Business Administration in Marketing from Temple.


Episode Highlights

What does it mean to be "one-part visual anthropologist and two-parts data scientist"? "I think about visual storytelling all day," Tristen notes. What's going to drive action and move the needle for people?"

"At Getty, we see ourselves as a content company in an increasingly visual world." Tristen shared several fascinating findings from Getty's new Visual GPS study.

"Visuals are the centerpiece of storytelling," Tristen explained. "It's about being moved. That's what great brands do."

What brand has made Tristen smile recently? "Tinder's latest campaign—it starts with a swipe." Tristen loves this campaign, especially its bold use of color.

To learn more, connect with Tristen on LinkedIn and see her team's work at creativeinisghts.gettyimages.com.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1656 Your Personal Brand Blueprint with Rob Levinson https://www.nickwestergaard.com/your-personal-brand-blueprint-with-rob-levinson Rob Levinson is a corporate brand strategist and personal brand coach. A Madison Avenue veteran, dot-com survivor, and former Marketing Strategies columnist for the Wall Street Journal online, Rob shared how all of his experiences have shaped how he builds brands this week on the On Brand podcast. About Rob Levinson Rob is a corporate brand strategist and personal brand coach who helps leading brands, and those who run them, get noticed, remembered, and results. As the founder of Leverage Advisors, Rob creates comprehensive Brand Blueprints for clients seeking the strategic direction and tools required to inform and guide the development, or reimagining of their brand. As the founder of Brand You Better, Rob helps individuals from recent graduates to C-Suite executives gain the confidence to tell their best, and most impactful, personal brand narrative. Episode Highlights Rob always starts personal branding work with a definition. "I love the Jeff Bezos definition—your brand is what other people say when you're not in the room." That said, this takes a degree of self-understanding and assessment. Rob shared an exercise that makes this a little easier. What does a personal brand blueprint look like? Whether corporate or personal, a brand is more than just a logo. But what are the key deliverables for a personal brand? We always provide someone with an overarching brand story along with a LinkedIn and resume reboot." "It's a matter of intention, it's a matter of purpose." As Rob shared, personal branding starts and ends with purpose. What brand has made Rob smile recently? "There are all kinds of different smiles," Rob began coyly as he shared that the brand that's made him smile most recently is the Royal Family as King Charles steps into a new role in building his own personal brand. To learn more, check out Rob's website on personal branding brandyoubetter.com. For his corporate branding work, go to letsleverage.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 May 2023 09:00:00 -0000 Your Personal Brand Blueprint with Rob Levinson full Nick Westergaard Rob Levinson is a corporate brand strategist and personal brand coach. Rob Levinson is a corporate brand strategist and personal brand coach. A Madison Avenue veteran, dot-com survivor, and former Marketing Strategies columnist for the Wall Street Journal online, Rob shared how all of his experiences have shaped how he builds brands this week on the On Brand podcast. About Rob Levinson Rob is a corporate brand strategist and personal brand coach who helps leading brands, and those who run them, get noticed, remembered, and results. As the founder of Leverage Advisors, Rob creates comprehensive Brand Blueprints for clients seeking the strategic direction and tools required to inform and guide the development, or reimagining of their brand. As the founder of Brand You Better, Rob helps individuals from recent graduates to C-Suite executives gain the confidence to tell their best, and most impactful, personal brand narrative. Episode Highlights Rob always starts personal branding work with a definition. "I love the Jeff Bezos definition—your brand is what other people say when you're not in the room." That said, this takes a degree of self-understanding and assessment. Rob shared an exercise that makes this a little easier. What does a personal brand blueprint look like? Whether corporate or personal, a brand is more than just a logo. But what are the key deliverables for a personal brand? We always provide someone with an overarching brand story along with a LinkedIn and resume reboot." "It's a matter of intention, it's a matter of purpose." As Rob shared, personal branding starts and ends with purpose. What brand has made Rob smile recently? "There are all kinds of different smiles," Rob began coyly as he shared that the brand that's made him smile most recently is the Royal Family as King Charles steps into a new role in building his own personal brand. To learn more, check out Rob's website on personal branding brandyoubetter.com. For his corporate branding work, go to letsleverage.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Rob Levinson is a corporate brand strategist and personal brand coach. A Madison Avenue veteran, dot-com survivor, and former Marketing Strategies columnist for the Wall Street Journal online, Rob shared how all of his experiences have shaped how he builds brands this week on the On Brand podcast.


About Rob Levinson

Rob is a corporate brand strategist and personal brand coach who helps leading brands, and those who run them, get noticed, remembered, and results. As the founder of Leverage Advisors, Rob creates comprehensive Brand Blueprints for clients seeking the strategic direction and tools required to inform and guide the development, or reimagining of their brand. As the founder of Brand You Better, Rob helps individuals from recent graduates to C-Suite executives gain the confidence to tell their best, and most impactful, personal brand narrative.


Episode Highlights

Rob always starts personal branding work with a definition. "I love the Jeff Bezos definition—your brand is what other people say when you're not in the room." That said, this takes a degree of self-understanding and assessment. Rob shared an exercise that makes this a little easier.

What does a personal brand blueprint look like? Whether corporate or personal, a brand is more than just a logo. But what are the key deliverables for a personal brand? We always provide someone with an overarching brand story along with a LinkedIn and resume reboot."

"It's a matter of intention, it's a matter of purpose." As Rob shared, personal branding starts and ends with purpose.

What brand has made Rob smile recently? "There are all kinds of different smiles," Rob began coyly as he shared that the brand that's made him smile most recently is the Royal Family as King Charles steps into a new role in building his own personal brand.

To learn more, check out Rob's website on personal branding brandyoubetter.com. For his corporate branding work, go to letsleverage.com.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1814 Storyteller Tactics with Steve Rawling https://www.nickwestergaard.com/storyteller-tactics-with-steve-rawling Steve Rawling is the creator of the innovative cards decks—Workshop Tactics and Storyteller Tactics. These popular tools help organizations like Apple and Facebook generate creative ideas and, most importantly, put them into action. As a user of the decks, I couldn’t wait to chat with Steve this week on the On Brand podcast.  About Steve Rawling Steve Rawling is a former BBC TV journalist, turned international author and consultant on business storytelling. He's told over 20,000 stories in his career, so he can probably help you tell yours. Steve's latest venture—a deck of cards called Storyteller Tactics—smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM. Episode Highlights Cards vs. books. Steve and I are both lovers of books—especially books on workshops and storytelling. However, it can be hard to put the ideas inside these great books into action. “It’s hard to think on paper.” This provided the creative spark Steve needed to create card decks for Workshop Tactics and Storyteller Tactics. Putting story to work. “Story is everywhere,” Steve noted. As a former BBC journalist, he reminded us that there are always at least “two sides to every story.” Steve shared his favorite story “recipe” from the Storyteller Tactics deck—with a reminder that these are “more of a buffet” than recipes. What brand has made Steve smile recently? Recorded the week before Easter, Steve shared a smile from UK grocer Tesco with a fun headline for hot cross buns—All buns glazing! This had Steve reminding us that … “Humor is a powerful tool for brand communication.” It’s certainly high risk but with the proper investment of brain power, it can be high reward as well. To learn more, connect with Steve on LinkedIn or go to PipDecks.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 May 2023 09:00:00 -0000 Storyteller Tactics with Steve Rawling full Nick Westergaard Steve Rawling is the creator of the innovative cards decks—Workshop Tactics and Storyteller Tactics. Steve Rawling is the creator of the innovative cards decks—Workshop Tactics and Storyteller Tactics. These popular tools help organizations like Apple and Facebook generate creative ideas and, most importantly, put them into action. As a user of the decks, I couldn’t wait to chat with Steve this week on the On Brand podcast.  About Steve Rawling Steve Rawling is a former BBC TV journalist, turned international author and consultant on business storytelling. He's told over 20,000 stories in his career, so he can probably help you tell yours. Steve's latest venture—a deck of cards called Storyteller Tactics—smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM. Episode Highlights Cards vs. books. Steve and I are both lovers of books—especially books on workshops and storytelling. However, it can be hard to put the ideas inside these great books into action. “It’s hard to think on paper.” This provided the creative spark Steve needed to create card decks for Workshop Tactics and Storyteller Tactics. Putting story to work. “Story is everywhere,” Steve noted. As a former BBC journalist, he reminded us that there are always at least “two sides to every story.” Steve shared his favorite story “recipe” from the Storyteller Tactics deck—with a reminder that these are “more of a buffet” than recipes. What brand has made Steve smile recently? Recorded the week before Easter, Steve shared a smile from UK grocer Tesco with a fun headline for hot cross buns—All buns glazing! This had Steve reminding us that … “Humor is a powerful tool for brand communication.” It’s certainly high risk but with the proper investment of brain power, it can be high reward as well. To learn more, connect with Steve on LinkedIn or go to PipDecks.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Steve Rawling is the creator of the innovative cards decks—Workshop Tactics and Storyteller Tactics. These popular tools help organizations like Apple and Facebook generate creative ideas and, most importantly, put them into action. As a user of the decks, I couldn’t wait to chat with Steve this week on the On Brand podcast. 


About Steve Rawling

Steve Rawling is a former BBC TV journalist, turned international author and consultant on business storytelling. He's told over 20,000 stories in his career, so he can probably help you tell yours. Steve's latest venture—a deck of cards called Storyteller Tactics—smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM.


Episode Highlights

Cards vs. books. Steve and I are both lovers of books—especially books on workshops and storytelling. However, it can be hard to put the ideas inside these great books into action. “It’s hard to think on paper.” This provided the creative spark Steve needed to create card decks for Workshop Tactics and Storyteller Tactics.

Putting story to work. “Story is everywhere,” Steve noted. As a former BBC journalist, he reminded us that there are always at least “two sides to every story.” Steve shared his favorite story “recipe” from the Storyteller Tactics deck—with a reminder that these are “more of a buffet” than recipes.

What brand has made Steve smile recently? Recorded the week before Easter, Steve shared a smile from UK grocer Tesco with a fun headline for hot cross buns—All buns glazing! This had Steve reminding us that …

“Humor is a powerful tool for brand communication.” It’s certainly high risk but with the proper investment of brain power, it can be high reward as well.

To learn more, connect with Steve on LinkedIn or go to PipDecks.com.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2409 Courageous Communication with Michelle Gladieux Michelle Gladieux is President of Gladieux Consulting and author of the new book Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. Communication is an essential building block in leadership at all levels. And yet it's frequently misunderstood. Michelle demystified this and provides help in overcoming some of the biggest challenges this week on the On Brand podcast. About Michelle Gladieux Michelle Gladieux is President of Gladieux Consulting, a Midwest-based team known for the design and presentation of seminars in communication and leadership topics around the U.S. She’s the author of Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. She facilitates strategic planning and executive coaching for clients in diverse industries, governments, non-profits, and in academia and has 18 years of collegiate teaching experience at three universities in her home state of Indiana. Episode Highlights Communicating from the heart(land). I asked Michelle if being from the Midwest—the heartland—made her a better communicator. She shared a touching story of the "hard-earned pearls" of wisdom her mother passed down to her and how it led her to help others in their own communication. "Nobody's born a great leader," Michelle said. Or a great communicator for that matter. Michelle shared a story about how every time someone's implied she's given a great speech effortlessly, she says, "the effortless part is an illusion." What are the hidden challenges in leadership communication today? Michelle shared these along with how they're addressed in her book Communicate with Courage: Hiding from risks Defining to be right Rationalizing the negative Settling for good enough What brand has made Michelle smile recently? "Purdue University is the only university to be included on Fast Company's list of brands that matter." This means a lot to Michelle as Purdue is both an institution she's taught at and her alma mater. To learn more, check out the resources on the Gladieux Consulting website, follow the company on Instagram, and learn more about Michelle's book Communicate with Courage. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 May 2023 09:00:00 -0000 Courageous Communication with Michelle Gladieux full Nick Westergaard Michelle Gladieux is President of Gladieux Consulting and author of the new book Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. Michelle Gladieux is President of Gladieux Consulting and author of the new book Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. Communication is an essential building block in leadership at all levels. And yet it's frequently misunderstood. Michelle demystified this and provides help in overcoming some of the biggest challenges this week on the On Brand podcast. About Michelle Gladieux Michelle Gladieux is President of Gladieux Consulting, a Midwest-based team known for the design and presentation of seminars in communication and leadership topics around the U.S. She’s the author of Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. She facilitates strategic planning and executive coaching for clients in diverse industries, governments, non-profits, and in academia and has 18 years of collegiate teaching experience at three universities in her home state of Indiana. Episode Highlights Communicating from the heart(land). I asked Michelle if being from the Midwest—the heartland—made her a better communicator. She shared a touching story of the "hard-earned pearls" of wisdom her mother passed down to her and how it led her to help others in their own communication. "Nobody's born a great leader," Michelle said. Or a great communicator for that matter. Michelle shared a story about how every time someone's implied she's given a great speech effortlessly, she says, "the effortless part is an illusion." What are the hidden challenges in leadership communication today? Michelle shared these along with how they're addressed in her book Communicate with Courage: Hiding from risks Defining to be right Rationalizing the negative Settling for good enough What brand has made Michelle smile recently? "Purdue University is the only university to be included on Fast Company's list of brands that matter." This means a lot to Michelle as Purdue is both an institution she's taught at and her alma mater. To learn more, check out the resources on the Gladieux Consulting website, follow the company on Instagram, and learn more about Michelle's book Communicate with Courage. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Michelle Gladieux is President of Gladieux Consulting and author of the new book Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. Communication is an essential building block in leadership at all levels. And yet it's frequently misunderstood. Michelle demystified this and provides help in overcoming some of the biggest challenges this week on the On Brand podcast.


About Michelle Gladieux

Michelle Gladieux is President of Gladieux Consulting, a Midwest-based team known for the design and presentation of seminars in communication and leadership topics around the U.S. She’s the author of Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. She facilitates strategic planning and executive coaching for clients in diverse industries, governments, non-profits, and in academia and has 18 years of collegiate teaching experience at three universities in her home state of Indiana.


Episode Highlights

Communicating from the heart(land). I asked Michelle if being from the Midwest—the heartland—made her a better communicator. She shared a touching story of the "hard-earned pearls" of wisdom her mother passed down to her and how it led her to help others in their own communication.

"Nobody's born a great leader," Michelle said. Or a great communicator for that matter. Michelle shared a story about how every time someone's implied she's given a great speech effortlessly, she says, "the effortless part is an illusion."

What are the hidden challenges in leadership communication today? Michelle shared these along with how they're addressed in her book Communicate with Courage:

  • Hiding from risks
  • Defining to be right
  • Rationalizing the negative
  • Settling for good enough

What brand has made Michelle smile recently? "Purdue University is the only university to be included on Fast Company's list of brands that matter." This means a lot to Michelle as Purdue is both an institution she's taught at and her alma mater.

To learn more, check out the resources on the Gladieux Consulting website, follow the company on Instagram, and learn more about Michelle's book Communicate with Courage.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1820 Designing Sustainable Brands with Alex Moulton https://www.nickwestergaard.com/designing-sustainable-brands-with-alex-moulton Alex Moulton is Chief Creative Officer at Trollbäck+Company, a firm known for designing strategic, sustainable brands including the UN's sustainability goals. When he's not leading creative efforts at Trollbäck, you can find Alex working as a DJ and composter. We discussed all of this and more this week on the On Brand podcast. About Alex Moulton Alex Moulton is Chief Creative Officer at Trollbäck+Company and oversees its exceptional creative and strategic thinkers, designers, and makers to build strategic identities, sustainable brands, and moving experiences. Alex has worked across a diverse range of businesses and institutions including Apple, Google, NBC Universal, NFL, Samsung, Viacom, and West Elm. Outside his work at Trollbäck+Company, Alex is A DJ, composer, and avid speaker about topics at the intersection of music and design. Moulton has also been featured in Billboard, V Man, Electronic Musician, and XLR8R, and has performed at The Guggenheim.   Episode Highlights How does a brand strategist end up working as a DJ? Or is it vice versa? I've always been fascinated by how music and sound can be used to advance a story," Alex said of his work as a DJ. What skills are needed to work in branding today? "There's nothing better than learning on the job," Alex said. However, he added that his ability to move between the business and artistic mindset has been invaluable. Designing sustainable brands. First and foremost, which meaning of sustainability? "Both," Alex says. His team at Trollbäck developed the UN's sustainability goals. But he also focuses on building brands that are "lowercase S sustainable" and have longevity. This is easier said than done. What brand has made Alex smile recently? Alex pointed us to a recent interview with Ryan Reynolds on Jim Cramer's Mad Money, where Reynolds clearly articulates what Mint Mobile does with regard to emotional investment. To learn more, go to Trollback.com. You can also listen to Alex's work on his website alexmoultoncreative.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 May 2023 09:00:00 -0000 Designing Sustainable Brands with Alex Moulton full Nick Westergaard Alex Moulton is Chief Creative Officer at Trollbäck+Company, a firm known for designing strategic, sustainable brands including the UN's sustainability goals. Alex Moulton is Chief Creative Officer at Trollbäck+Company, a firm known for designing strategic, sustainable brands including the UN's sustainability goals. When he's not leading creative efforts at Trollbäck, you can find Alex working as a DJ and composter. We discussed all of this and more this week on the On Brand podcast. About Alex Moulton Alex Moulton is Chief Creative Officer at Trollbäck+Company and oversees its exceptional creative and strategic thinkers, designers, and makers to build strategic identities, sustainable brands, and moving experiences. Alex has worked across a diverse range of businesses and institutions including Apple, Google, NBC Universal, NFL, Samsung, Viacom, and West Elm. Outside his work at Trollbäck+Company, Alex is A DJ, composer, and avid speaker about topics at the intersection of music and design. Moulton has also been featured in Billboard, V Man, Electronic Musician, and XLR8R, and has performed at The Guggenheim.   Episode Highlights How does a brand strategist end up working as a DJ? Or is it vice versa? I've always been fascinated by how music and sound can be used to advance a story," Alex said of his work as a DJ. What skills are needed to work in branding today? "There's nothing better than learning on the job," Alex said. However, he added that his ability to move between the business and artistic mindset has been invaluable. Designing sustainable brands. First and foremost, which meaning of sustainability? "Both," Alex says. His team at Trollbäck developed the UN's sustainability goals. But he also focuses on building brands that are "lowercase S sustainable" and have longevity. This is easier said than done. What brand has made Alex smile recently? Alex pointed us to a recent interview with Ryan Reynolds on Jim Cramer's Mad Money, where Reynolds clearly articulates what Mint Mobile does with regard to emotional investment. To learn more, go to Trollback.com. You can also listen to Alex's work on his website alexmoultoncreative.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Alex Moulton is Chief Creative Officer at Trollbäck+Company, a firm known for designing strategic, sustainable brands including the UN's sustainability goals. When he's not leading creative efforts at Trollbäck, you can find Alex working as a DJ and composter. We discussed all of this and more this week on the On Brand podcast.


About Alex Moulton

Alex Moulton is Chief Creative Officer at Trollbäck+Company and oversees its exceptional creative and strategic thinkers, designers, and makers to build strategic identities, sustainable brands, and moving experiences. Alex has worked across a diverse range of businesses and institutions including Apple, Google, NBC Universal, NFL, Samsung, Viacom, and West Elm.

Outside his work at Trollbäck+Company, Alex is A DJ, composer, and avid speaker about topics at the intersection of music and design. Moulton has also been featured in Billboard, V Man, Electronic Musician, and XLR8R, and has performed at The Guggenheim.

 

Episode Highlights

How does a brand strategist end up working as a DJ? Or is it vice versa? I've always been fascinated by how music and sound can be used to advance a story," Alex said of his work as a DJ.

What skills are needed to work in branding today? "There's nothing better than learning on the job," Alex said. However, he added that his ability to move between the business and artistic mindset has been invaluable.

Designing sustainable brands. First and foremost, which meaning of sustainability? "Both," Alex says. His team at Trollbäck developed the UN's sustainability goals. But he also focuses on building brands that are "lowercase S sustainable" and have longevity. This is easier said than done.

What brand has made Alex smile recently? Alex pointed us to a recent interview with Ryan Reynolds on Jim Cramer's Mad Money, where Reynolds clearly articulates what Mint Mobile does with regard to emotional investment.

To learn more, go to Trollback.com. You can also listen to Alex's work on his website alexmoultoncreative.com.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1875 Long-Form Brand Storytelling with Owen Garitty Owen Garitty is the Founder and Lead Creative at FPW Media, a creative shop focused on long-form brand storytelling. Since Owen began work as a photographer at the age of 15, he’s approached everything from photos to movies to content with an eye for visual storytelling. We discussed all of this and more this week on the On Brand podcast. About Owen Garitty Owen Garitty is the Founder & Lead Creative at FPW Media, a creative studio that specializes in designing and implementing effective marketing strategies and meaningful media content for clients. With a repertoire ranging from creative direction to international business consulting, speaking on marketing and branding, Garitty's skills and dedication have earned him and his company numerous accolades, including being recognized in Adweek's list of 100 fastest-growing agencies in both 2020 and 2022. His ability to adapt to the constantly changing demands of the industry has helped him drive success for his clients.   Episode Highlights Wait, Owen’s agency was awarded for growing in 2020? How’d he pull that off with everything happening in the world then? “Our success is building on being nimble and we were able to pivot to more online storytelling and selling online.” How Owen’s background as a photographer and director of documentaries informed his work as a creative. “I approach creative like film—which is critical when it comes to long-form content.” Examples of long-form branded content. “YETI has done great things with their YETI presents,” Owen noted, However, B2B brands can do this too. This was the case with the documentary Lionhearted that Owen and his team created for B2B marketers Safariland Group. What brand has made Owen smile recently? “I’m gonna get a lot of hate but it’s a fun example—Ben Affleck and Jennifer Lopez's campaign for Dunkin’.” Owen pointed out that while this ad was polarizing, producing a strong response—love it or hate it—is a good thing. To learn more, go to OwenGarrity.com or check out the FPW Media website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 May 2023 09:00:00 -0000 Long-Form Brand Storytelling with Owen Garitty full Nick Westergaard Owen Garitty is the Founder and Lead Creative at FPW Media, a creative shop focused on long-form brand storytelling. Owen Garitty is the Founder and Lead Creative at FPW Media, a creative shop focused on long-form brand storytelling. Since Owen began work as a photographer at the age of 15, he’s approached everything from photos to movies to content with an eye for visual storytelling. We discussed all of this and more this week on the On Brand podcast. About Owen Garitty Owen Garitty is the Founder & Lead Creative at FPW Media, a creative studio that specializes in designing and implementing effective marketing strategies and meaningful media content for clients. With a repertoire ranging from creative direction to international business consulting, speaking on marketing and branding, Garitty's skills and dedication have earned him and his company numerous accolades, including being recognized in Adweek's list of 100 fastest-growing agencies in both 2020 and 2022. His ability to adapt to the constantly changing demands of the industry has helped him drive success for his clients.   Episode Highlights Wait, Owen’s agency was awarded for growing in 2020? How’d he pull that off with everything happening in the world then? “Our success is building on being nimble and we were able to pivot to more online storytelling and selling online.” How Owen’s background as a photographer and director of documentaries informed his work as a creative. “I approach creative like film—which is critical when it comes to long-form content.” Examples of long-form branded content. “YETI has done great things with their YETI presents,” Owen noted, However, B2B brands can do this too. This was the case with the documentary Lionhearted that Owen and his team created for B2B marketers Safariland Group. What brand has made Owen smile recently? “I’m gonna get a lot of hate but it’s a fun example—Ben Affleck and Jennifer Lopez's campaign for Dunkin’.” Owen pointed out that while this ad was polarizing, producing a strong response—love it or hate it—is a good thing. To learn more, go to OwenGarrity.com or check out the FPW Media website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Owen Garitty is the Founder and Lead Creative at FPW Media, a creative shop focused on long-form brand storytelling. Since Owen began work as a photographer at the age of 15, he’s approached everything from photos to movies to content with an eye for visual storytelling. We discussed all of this and more this week on the On Brand podcast.


About Owen Garitty

Owen Garitty is the Founder & Lead Creative at FPW Media, a creative studio that specializes in designing and implementing effective marketing strategies and meaningful media content for clients. With a repertoire ranging from creative direction to international business consulting, speaking on marketing and branding, Garitty's skills and dedication have earned him and his company numerous accolades, including being recognized in Adweek's list of 100 fastest-growing agencies in both 2020 and 2022. His ability to adapt to the constantly changing demands of the industry has helped him drive success for his clients.

 

Episode Highlights

Wait, Owen’s agency was awarded for growing in 2020? How’d he pull that off with everything happening in the world then? “Our success is building on being nimble and we were able to pivot to more online storytelling and selling online.”

How Owen’s background as a photographer and director of documentaries informed his work as a creative. “I approach creative like film—which is critical when it comes to long-form content.”

Examples of long-form branded content. “YETI has done great things with their YETI presents,” Owen noted, However, B2B brands can do this too. This was the case with the documentary Lionhearted that Owen and his team created for B2B marketers Safariland Group.

What brand has made Owen smile recently? “I’m gonna get a lot of hate but it’s a fun example—Ben Affleck and Jennifer Lopez's campaign for Dunkin’.” Owen pointed out that while this ad was polarizing, producing a strong response—love it or hate it—is a good thing.

To learn more, go to OwenGarrity.com or check out the FPW Media website.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1739 Killer Pitches with Precious Williams https://www.nickwestergaard.com/killer-pitches-with-precious-williams Precious Williams is a 13-time national elevator pitch champion, a four-time best-selling author, and has been featured on “Shark Tank,” CNN, The Wall Street Journal, Black Enterprise Magazine, and more for her killer pitches. We discussed all of this and more—plus her new book Rainmaking 101 from Day One—this week on the On Brand podcast. About Precious Williams Every time you open your mouth, your prospects will be throwing money at you.  Learn the simple steps to wowing your customers with a perfect pitch with Precious L. Williams, the #KillerPitch Master. Precious L. Williams is a 13-time national elevator pitch champion. She has also been featured on “Shark Tank,” CNN, Wall Street Journal, Forbes Magazine, Black Enterprise Magazine, Essence Magazine, and the movie “LEAP.” Her current clients include Microsoft, LinkedIn, Google, NBCUniversal, Federal Reserve Bank, Intuit Quickbooks, Yelp, Harvard University, and more. Precious is a dynamic international professional speaker, effective corporate trainer, and four-time #1 bestselling author.   Episode Highlights How do you become a 13-time pitch champion? “I did it out of necessity—my back was up against the wall,” Precious said as we began. “No one would listen to a fat Black woman.” Killer pitches became Precious’s survival mechanism—even during challenging times. “What you want to do is interrupt the pattern of boring,” Precious said on her approach to crafting killer pitches. This includes owning and sharing your unique story. “When you sound like everyone else, you get treated like everyone else,” Precious cautioned. You also have to train your network on how to refer others to you. This is a focus of Precious’s new book Rainmaking 101 from Day One. What brand has made Precious smile recently? Precious told another amazing story here—sharing how SA Sweets sent her both an amazing product with excellent service. “And the owner is another Black woman with a dream. I want to give ‘em some fire!” To learn more, check out her website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Apr 2023 09:00:00 -0000 Killer Pitches with Precious Williams full Nick Westergaard Precious Williams is a 13-time national elevator pitch champion, and a four-time best-selling author. Precious Williams is a 13-time national elevator pitch champion, a four-time best-selling author, and has been featured on “Shark Tank,” CNN, The Wall Street Journal, Black Enterprise Magazine, and more for her killer pitches. We discussed all of this and more—plus her new book Rainmaking 101 from Day One—this week on the On Brand podcast. About Precious Williams Every time you open your mouth, your prospects will be throwing money at you.  Learn the simple steps to wowing your customers with a perfect pitch with Precious L. Williams, the #KillerPitch Master. Precious L. Williams is a 13-time national elevator pitch champion. She has also been featured on “Shark Tank,” CNN, Wall Street Journal, Forbes Magazine, Black Enterprise Magazine, Essence Magazine, and the movie “LEAP.” Her current clients include Microsoft, LinkedIn, Google, NBCUniversal, Federal Reserve Bank, Intuit Quickbooks, Yelp, Harvard University, and more. Precious is a dynamic international professional speaker, effective corporate trainer, and four-time #1 bestselling author.   Episode Highlights How do you become a 13-time pitch champion? “I did it out of necessity—my back was up against the wall,” Precious said as we began. “No one would listen to a fat Black woman.” Killer pitches became Precious’s survival mechanism—even during challenging times. “What you want to do is interrupt the pattern of boring,” Precious said on her approach to crafting killer pitches. This includes owning and sharing your unique story. “When you sound like everyone else, you get treated like everyone else,” Precious cautioned. You also have to train your network on how to refer others to you. This is a focus of Precious’s new book Rainmaking 101 from Day One. What brand has made Precious smile recently? Precious told another amazing story here—sharing how SA Sweets sent her both an amazing product with excellent service. “And the owner is another Black woman with a dream. I want to give ‘em some fire!” To learn more, check out her website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Precious Williams is a 13-time national elevator pitch champion, a four-time best-selling author, and has been featured on “Shark Tank,” CNN, The Wall Street Journal, Black Enterprise Magazine, and more for her killer pitches. We discussed all of this and more—plus her new book Rainmaking 101 from Day One—this week on the On Brand podcast.


About Precious Williams

Every time you open your mouth, your prospects will be throwing money at you.  Learn the simple steps to wowing your customers with a perfect pitch with Precious L. Williams, the #KillerPitch Master. Precious L. Williams is a 13-time national elevator pitch champion. She has also been featured on “Shark Tank,” CNN, Wall Street Journal, Forbes Magazine, Black Enterprise Magazine, Essence Magazine, and the movie “LEAP.” Her current clients include Microsoft, LinkedIn, Google, NBCUniversal, Federal Reserve Bank, Intuit Quickbooks, Yelp, Harvard University, and more. Precious is a dynamic international professional speaker, effective corporate trainer, and four-time #1 bestselling author.

 

Episode Highlights

How do you become a 13-time pitch champion? “I did it out of necessity—my back was up against the wall,” Precious said as we began. “No one would listen to a fat Black woman.” Killer pitches became Precious’s survival mechanism—even during challenging times.

“What you want to do is interrupt the pattern of boring,” Precious said on her approach to crafting killer pitches. This includes owning and sharing your unique story.

“When you sound like everyone else, you get treated like everyone else,” Precious cautioned. You also have to train your network on how to refer others to you. This is a focus of Precious’s new book Rainmaking 101 from Day One.

What brand has made Precious smile recently? Precious told another amazing story here—sharing how SA Sweets sent her both an amazing product with excellent service. “And the owner is another Black woman with a dream. I want to give ‘em some fire!”

To learn more, check out her website and connect with her on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2145 Building a Nice Brand with Dave Delaney https://www.nickwestergaard.com/building-a-nice-brand-with-dave-delaney Dave Delaney is a communication expert and founder of FutureForth. He brings his Nice Method to his work as a keynote speaker, author, and consultant—helping leaders and aspiring leaders improve their communication and relationship building. We discussed all of this and more this week on the On Brand podcast. About Dave Delaney Dave Delaney is a communication expert and founder of Futureforth.com. He teaches leaders the Nice Method, which emphasizes compassion, empathy, and inclusivity in communication. He's worked with brands like Google and LinkedIn and is a keynote speaker and author of several books, including “New Business Networking” and “The Nice Method.” Dave is passionate about helping others improve their communication skills and building stronger relationships.   Episode Highlights Why do we so often forget the “nice” in our communication with others? Dave summed it up in one word—empathy. “We don’t pause long enough in our back and forths. Slowing down is a big part of my work.” Nice networking. We talked a lot about the bad actors that have given networking a bad name. But, as Dave noted, “Networking is essential in business.” What about internal networking? This too is essential. Dave shared that a big part of FutureForth’s work is focused on employee retention. “If people have friends at work, they’re less likely to leave.” What brand has made Dave smile recently? Dave shared his story of discovering Well Being non-alcoholic beer back in 2020. This brand and others led to his three years of sobriety. He also gave a shout out to Diageo for the launch of Guinness Zero. Finally! To learn more, connect with Dave on LinkedIn and DaveDelaneySpeaks.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Apr 2023 08:00:00 -0000 Building a Nice Brand with Dave Delaney full Nick Westergaard Dave Delaney is a communication expert and founder of FutureForth. Dave Delaney is a communication expert and founder of FutureForth. He brings his Nice Method to his work as a keynote speaker, author, and consultant—helping leaders and aspiring leaders improve their communication and relationship building. We discussed all of this and more this week on the On Brand podcast. About Dave Delaney Dave Delaney is a communication expert and founder of Futureforth.com. He teaches leaders the Nice Method, which emphasizes compassion, empathy, and inclusivity in communication. He's worked with brands like Google and LinkedIn and is a keynote speaker and author of several books, including “New Business Networking” and “The Nice Method.” Dave is passionate about helping others improve their communication skills and building stronger relationships.   Episode Highlights Why do we so often forget the “nice” in our communication with others? Dave summed it up in one word—empathy. “We don’t pause long enough in our back and forths. Slowing down is a big part of my work.” Nice networking. We talked a lot about the bad actors that have given networking a bad name. But, as Dave noted, “Networking is essential in business.” What about internal networking? This too is essential. Dave shared that a big part of FutureForth’s work is focused on employee retention. “If people have friends at work, they’re less likely to leave.” What brand has made Dave smile recently? Dave shared his story of discovering Well Being non-alcoholic beer back in 2020. This brand and others led to his three years of sobriety. He also gave a shout out to Diageo for the launch of Guinness Zero. Finally! To learn more, connect with Dave on LinkedIn and DaveDelaneySpeaks.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Dave Delaney is a communication expert and founder of FutureForth. He brings his Nice Method to his work as a keynote speaker, author, and consultant—helping leaders and aspiring leaders improve their communication and relationship building. We discussed all of this and more this week on the On Brand podcast.


About Dave Delaney

Dave Delaney is a communication expert and founder of Futureforth.com. He teaches leaders the Nice Method, which emphasizes compassion, empathy, and inclusivity in communication. He's worked with brands like Google and LinkedIn and is a keynote speaker and author of several books, including “New Business Networking” and “The Nice Method.” Dave is passionate about helping others improve their communication skills and building stronger relationships.

 

Episode Highlights

Why do we so often forget the “nice” in our communication with others? Dave summed it up in one word—empathy. “We don’t pause long enough in our back and forths. Slowing down is a big part of my work.”

Nice networking. We talked a lot about the bad actors that have given networking a bad name. But, as Dave noted, “Networking is essential in business.”

What about internal networking? This too is essential. Dave shared that a big part of FutureForth’s work is focused on employee retention. “If people have friends at work, they’re less likely to leave.”

What brand has made Dave smile recently? Dave shared his story of discovering Well Being non-alcoholic beer back in 2020. This brand and others led to his three years of sobriety. He also gave a shout out to Diageo for the launch of Guinness Zero. Finally!

To learn more, connect with Dave on LinkedIn and DaveDelaneySpeaks.com.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1758 Rebranding Ukrainian TV with Nick Scott https://www.nickwestergaard.com/rebranding-ukrainian-tv-with-nick-scott Nick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine’s public broadcasting company. We discussed all of this and more this week on the On Brand podcast. About Nick Scott Founding the studio with over 20 years of experience at the highest levels of filmmaking, Nick Scott has directed numerous international TV series, multiple BAFTA, and Oscar-qualifying shorts as well as documentaries for world-leading brands. His storytelling lists award-winning and entertainment projects across household name brands such as BBC, Film4, Virgin, CBS, Tilda, Chivas, Novotel, and Google. Nick has just completed his first feature film: Me & The Sea Episode Highlights “Simple brands are the best brands,” Nick said. “Simple brands have simple stories just like the best novels and the best movies have simple loglines.” But the foundation is key. And what’s at the foundation? “A good brand.” But sometimes building and rebuilding brands—even a simple brand—can be a complex process as Studio Hansa found when they were approached by Ukraine’s public TV broadcaster. Rebranding by … de-branding? Yes, you read that correctly. “To rebrand the state TV in Ukraine we had to do a lot of de-branding to build trust.” What brand has made Nick smile recently? “Nike—I like so much of what they’ve done,” Nick noted. However, his recent smile was prompted by a moving image of LeBron James when he broke the NBA’s scoring record. To learn more, check out the Studio Hansa website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Apr 2023 08:00:00 -0000 Rebranding Ukrainian TV with Nick Scott full Nick Westergaard Nick Scott is the Creative Director of Studio Hansa. Nick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine’s public broadcasting company. We discussed all of this and more this week on the On Brand podcast. About Nick Scott Founding the studio with over 20 years of experience at the highest levels of filmmaking, Nick Scott has directed numerous international TV series, multiple BAFTA, and Oscar-qualifying shorts as well as documentaries for world-leading brands. His storytelling lists award-winning and entertainment projects across household name brands such as BBC, Film4, Virgin, CBS, Tilda, Chivas, Novotel, and Google. Nick has just completed his first feature film: Me & The Sea Episode Highlights “Simple brands are the best brands,” Nick said. “Simple brands have simple stories just like the best novels and the best movies have simple loglines.” But the foundation is key. And what’s at the foundation? “A good brand.” But sometimes building and rebuilding brands—even a simple brand—can be a complex process as Studio Hansa found when they were approached by Ukraine’s public TV broadcaster. Rebranding by … de-branding? Yes, you read that correctly. “To rebrand the state TV in Ukraine we had to do a lot of de-branding to build trust.” What brand has made Nick smile recently? “Nike—I like so much of what they’ve done,” Nick noted. However, his recent smile was prompted by a moving image of LeBron James when he broke the NBA’s scoring record. To learn more, check out the Studio Hansa website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Nick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine’s public broadcasting company. We discussed all of this and more this week on the On Brand podcast.


About Nick Scott

Founding the studio with over 20 years of experience at the highest levels of filmmaking, Nick Scott has directed numerous international TV series, multiple BAFTA, and Oscar-qualifying shorts as well as documentaries for world-leading brands. His storytelling lists award-winning and entertainment projects across household name brands such as BBC, Film4, Virgin, CBS, Tilda, Chivas, Novotel, and Google. Nick has just completed his first feature film: Me & The Sea


Episode Highlights

“Simple brands are the best brands,” Nick said. “Simple brands have simple stories just like the best novels and the best movies have simple loglines.”

But the foundation is key. And what’s at the foundation? “A good brand.” But sometimes building and rebuilding brands—even a simple brand—can be a complex process as Studio Hansa found when they were approached by Ukraine’s public TV broadcaster.

Rebranding by … de-branding? Yes, you read that correctly. “To rebrand the state TV in Ukraine we had to do a lot of de-branding to build trust.”

What brand has made Nick smile recently? “Nike—I like so much of what they’ve done,” Nick noted. However, his recent smile was prompted by a moving image of LeBron James when he broke the NBA’s scoring record.

To learn more, check out the Studio Hansa website.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1831 Revolutionizing Marketing Design with Amrita Mathur https://www.nickwestergaard.com/revolutionizing-marketing-design-with-amrita-mathur Amrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. She went from being the first marketing hire to overseeing a 400% year-over-year growth strategy. We discussed all of this and more this week on the On Brand podcast. About Michele Arnese When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform, and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify, and Coinbase. Episode Highlights No product? No platform? No recurring revenue? That sounds like a story! “Before Superside, I had never worked for an early-stage startup.” But Amrita hit the ground running. During this time, her boss stressed, “I don’t care about revenue. I care about your velocity of learning.” What did she tackle first? “First, I started with that question of what do we want to be when we grow up?” From there, she conducted over 50 qualitative interviews to get at their buyer personas, influencer personas, and the personas of those not likely to buy from the brand. More media means more creative. Amrita and I talked a lot about the “volume and velocity” of marketing creative today. “It’s a tough market. You don’t just need good creative. You need great creative. Especially in the B2B space.” So, what is Superside? Charting new territory in the space between open design marketplaces like Fiverr, freelancers, and traditional agencies, Amrita arrived at a unique phrase for their positioning, “CAAS—Creative As a Service. Even if someone doesn’t get it, it provides permission to explain.” What brand has made Amrita smile recently? As a proud Canadian, she shared the innovative underwear brand Knix for their standout creative. To learn more, connect with Amrita on LinkedIn and Twitter. And, of course, check out Superside! As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Apr 2023 09:00:00 -0000 Revolutionizing Marketing Design with Amrita Mathur full Nick Westergaard Amrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. Amrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. She went from being the first marketing hire to overseeing a 400% year-over-year growth strategy. We discussed all of this and more this week on the On Brand podcast. About Michele Arnese When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform, and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify, and Coinbase. Episode Highlights No product? No platform? No recurring revenue? That sounds like a story! “Before Superside, I had never worked for an early-stage startup.” But Amrita hit the ground running. During this time, her boss stressed, “I don’t care about revenue. I care about your velocity of learning.” What did she tackle first? “First, I started with that question of what do we want to be when we grow up?” From there, she conducted over 50 qualitative interviews to get at their buyer personas, influencer personas, and the personas of those not likely to buy from the brand. More media means more creative. Amrita and I talked a lot about the “volume and velocity” of marketing creative today. “It’s a tough market. You don’t just need good creative. You need great creative. Especially in the B2B space.” So, what is Superside? Charting new territory in the space between open design marketplaces like Fiverr, freelancers, and traditional agencies, Amrita arrived at a unique phrase for their positioning, “CAAS—Creative As a Service. Even if someone doesn’t get it, it provides permission to explain.” What brand has made Amrita smile recently? As a proud Canadian, she shared the innovative underwear brand Knix for their standout creative. To learn more, connect with Amrita on LinkedIn and Twitter. And, of course, check out Superside! As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Amrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. She went from being the first marketing hire to overseeing a 400% year-over-year growth strategy. We discussed all of this and more this week on the On Brand podcast.


About Michele Arnese

When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform, and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify, and Coinbase.


Episode Highlights

No product? No platform? No recurring revenue? That sounds like a story! “Before Superside, I had never worked for an early-stage startup.” But Amrita hit the ground running. During this time, her boss stressed, “I don’t care about revenue. I care about your velocity of learning.”

What did she tackle first? “First, I started with that question of what do we want to be when we grow up?” From there, she conducted over 50 qualitative interviews to get at their buyer personas, influencer personas, and the personas of those not likely to buy from the brand.

More media means more creative. Amrita and I talked a lot about the “volume and velocity” of marketing creative today. “It’s a tough market. You don’t just need good creative. You need great creative. Especially in the B2B space.”

So, what is Superside? Charting new territory in the space between open design marketplaces like Fiverr, freelancers, and traditional agencies, Amrita arrived at a unique phrase for their positioning, “CAAS—Creative As a Service. Even if someone doesn’t get it, it provides permission to explain.”

What brand has made Amrita smile recently? As a proud Canadian, she shared the innovative underwear brand Knix for their standout creative.

To learn more, connect with Amrita on LinkedIn and Twitter. And, of course, check out Superside!


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1977 Developing Sonic Brand DNA with Michele Arnese Michele Arnese is the founder of the leading Sonic Branding Agency amp. His team has developed audio brands for clients such as Mercedes-Benz, Mastercard, BMW, UniCredit, and more. We discussed how to build audio brands, sonic identity, and more this week on the On Brand podcast. About Michele Arnese Designed in Italy and assembled in Germany, Michele is a self-driven strategic and creative thinker with a strong entrepreneurial approach: he founded the worldwide leading Sonic Branding Agency amp in 2009. In the field of audio branding, he’s considered one of the world’s foremost experts, with clients including Mercedes-Benz, Mastercard, Deloitte, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group, and a range of international awards for his work with amp (among others, four Red Dot Awards in a row and an ADC in silver). He's a member of the prestigious Audio Branding Society and also a Guest Professor at the renowned design university NABA/Nuova Accademia delle Belle Arti in Milan, where he teaches Sound Branding for the Master's Certificate in Sound Design. Episode Highlights “Every brand has a sound. The question is who defines it?” Michele began our exploration of sonic branding with this truth bomb. Is audio branding more of a thing now or has it always been there? “You’re probably asking the wrong guy,” joked Michele, who’s run an audio branding agency since 2009! “But the fragmentation of the brand ecosystem is a big part of the recent activity.” Where do you start with sonic branding? “We had to invent a process. First, you have to analyze the brand. Then we develop sonic principles based on this. We then create mood boards that reflect what we call the sonic brand DNA.” Michele shared how the amp team worked with Mastercard on their new point-of-purchase sonic identity system. Want to hear more about this? I chatted with Mastercard CMO Raja Rajamannar about this here on the On Brand podcast. Listen now. What’s one thing we can do to start our own audio branding journeys? “Open up your brand,” stresses Michele. “Everyone thinks they’re a DJ but you need to start with a design-oriented process supported by data.” What brand has made Michele smile recently? As Michele noted, it’s great when a client can make you smile. He shared a smile from the Super Bowl work his team did for Avocados from Mexico. To learn more, go to ampsoundbranding.com and connect with Michele on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Mar 2023 09:00:00 -0000 Developing Sonic Brand DNA with Michele Arnese full Nick Westergaard Michele Arnese is the founder of the leading Sonic Branding Agency amp. Michele Arnese is the founder of the leading Sonic Branding Agency amp. His team has developed audio brands for clients such as Mercedes-Benz, Mastercard, BMW, UniCredit, and more. We discussed how to build audio brands, sonic identity, and more this week on the On Brand podcast. About Michele Arnese Designed in Italy and assembled in Germany, Michele is a self-driven strategic and creative thinker with a strong entrepreneurial approach: he founded the worldwide leading Sonic Branding Agency amp in 2009. In the field of audio branding, he’s considered one of the world’s foremost experts, with clients including Mercedes-Benz, Mastercard, Deloitte, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group, and a range of international awards for his work with amp (among others, four Red Dot Awards in a row and an ADC in silver). He's a member of the prestigious Audio Branding Society and also a Guest Professor at the renowned design university NABA/Nuova Accademia delle Belle Arti in Milan, where he teaches Sound Branding for the Master's Certificate in Sound Design. Episode Highlights “Every brand has a sound. The question is who defines it?” Michele began our exploration of sonic branding with this truth bomb. Is audio branding more of a thing now or has it always been there? “You’re probably asking the wrong guy,” joked Michele, who’s run an audio branding agency since 2009! “But the fragmentation of the brand ecosystem is a big part of the recent activity.” Where do you start with sonic branding? “We had to invent a process. First, you have to analyze the brand. Then we develop sonic principles based on this. We then create mood boards that reflect what we call the sonic brand DNA.” Michele shared how the amp team worked with Mastercard on their new point-of-purchase sonic identity system. Want to hear more about this? I chatted with Mastercard CMO Raja Rajamannar about this here on the On Brand podcast. Listen now. What’s one thing we can do to start our own audio branding journeys? “Open up your brand,” stresses Michele. “Everyone thinks they’re a DJ but you need to start with a design-oriented process supported by data.” What brand has made Michele smile recently? As Michele noted, it’s great when a client can make you smile. He shared a smile from the Super Bowl work his team did for Avocados from Mexico. To learn more, go to ampsoundbranding.com and connect with Michele on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Michele Arnese is the founder of the leading Sonic Branding Agency amp. His team has developed audio brands for clients such as Mercedes-Benz, Mastercard, BMW, UniCredit, and more. We discussed how to build audio brands, sonic identity, and more this week on the On Brand podcast.


About Michele Arnese

Designed in Italy and assembled in Germany, Michele is a self-driven strategic and creative thinker with a strong entrepreneurial approach: he founded the worldwide leading Sonic Branding Agency amp in 2009. In the field of audio branding, he’s considered one of the world’s foremost experts, with clients including Mercedes-Benz, Mastercard, Deloitte, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group, and a range of international awards for his work with amp (among others, four Red Dot Awards in a row and an ADC in silver).

He's a member of the prestigious Audio Branding Society and also a Guest Professor at the renowned design university NABA/Nuova Accademia delle Belle Arti in Milan, where he teaches Sound Branding for the Master's Certificate in Sound Design.


Episode Highlights

“Every brand has a sound. The question is who defines it?” Michele began our exploration of sonic branding with this truth bomb.

Is audio branding more of a thing now or has it always been there? “You’re probably asking the wrong guy,” joked Michele, who’s run an audio branding agency since 2009! “But the fragmentation of the brand ecosystem is a big part of the recent activity.”

Where do you start with sonic branding? “We had to invent a process. First, you have to analyze the brand. Then we develop sonic principles based on this. We then create mood boards that reflect what we call the sonic brand DNA.”

Michele shared how the amp team worked with Mastercard on their new point-of-purchase sonic identity system. Want to hear more about this? I chatted with Mastercard CMO Raja Rajamannar about this here on the On Brand podcast. Listen now.

What’s one thing we can do to start our own audio branding journeys? “Open up your brand,” stresses Michele. “Everyone thinks they’re a DJ but you need to start with a design-oriented process supported by data.”

What brand has made Michele smile recently? As Michele noted, it’s great when a client can make you smile. He shared a smile from the Super Bowl work his team did for Avocados from Mexico.

To learn more, go to ampsoundbranding.com and connect with Michele on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1803 Brand Transformation with Emmanuel Probst https://www.nickwestergaard.com/brand-transformation-with-emmanuel-probst Emmanuel Probst leads brand thought leadership at Ipsos and is the author of the Wall Street Journal and USA Today bestseller Brand Hacks. His latest book is Assemblage: The Art and Science of Brand Transformation. We discussed all of this and more this week on the On Brand podcast. About Emmanuel Probst Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today bestseller Brand Hacks. He supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom, and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. His latest book is Assemblage: The Art and Science of Brand Transformation. Episode Highlights Technology and COVID have changed a lot about consumer behavior but … “You also have to look at what hasn’t changed,” Emmanuel began. “We as humans crave in-person and interpersonal interactions.” “Stop trying to compete with Amazon,” Emmanuel cautioned. “People keep saying retail is dead. Retail is growing faster than e-commerce. But it has to be either very high touch or very unique.” Furthermore, brands have to make a positive impact in the world and in the lives of consumers today. Where do you start with this? “Don’t try to be everything to everyone,” Emmanuel said. “An airport saying it wants to be carbon neutral isn’t a realistic goal. But Dove can celebrate real beauty.” That’s why brand building is both an art and a science. So, how is branding like wine-making? The title for Emmanuel’s new book Assemblage comes from his belief that this art and science has more in common with makers of spirits like wine and bourbon (now he has my attention!). “The master blender combines samples from a variety of grapes and methods.” Are there examples of brands doing this? “Liquid Death has changed the conversation around water,” said Emmanuel, adding that much of the brand’s innovation came as the result of relatively cheap but incredibly innovative creative. Liquid Death comes up a lot on the On Brand podcast. It was referenced recently by Rebecca Coleman and as far back as David Brickley. What brand has made Emmanuel smile recently? “I have two!” Emmanuel shared, again leading with Liquid Death for “murdering your thirst.” He also pointed us to B2B copywriter George Tennenbaum for his engaging presence on LinkedIn. To learn more, connect with Emmanuel on LinkedIn and find his new book Assemblage on Amazon, Barnes and Noble, or wherever you like to shop. Want more Emmanuel Probst On Brand? Check out his previous appearances on marketing in the midst of the pandemic and creating brands for tomorrow’s consumers. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Mar 2023 09:00:00 -0000 Brand Transformation with Emmanuel Probst full Nick Westergaard Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today bestseller Brand Hacks. Emmanuel Probst leads brand thought leadership at Ipsos and is the author of the Wall Street Journal and USA Today bestseller Brand Hacks. His latest book is Assemblage: The Art and Science of Brand Transformation. We discussed all of this and more this week on the On Brand podcast. About Emmanuel Probst Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today bestseller Brand Hacks. He supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom, and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. His latest book is Assemblage: The Art and Science of Brand Transformation. Episode Highlights Technology and COVID have changed a lot about consumer behavior but … “You also have to look at what hasn’t changed,” Emmanuel began. “We as humans crave in-person and interpersonal interactions.” “Stop trying to compete with Amazon,” Emmanuel cautioned. “People keep saying retail is dead. Retail is growing faster than e-commerce. But it has to be either very high touch or very unique.” Furthermore, brands have to make a positive impact in the world and in the lives of consumers today. Where do you start with this? “Don’t try to be everything to everyone,” Emmanuel said. “An airport saying it wants to be carbon neutral isn’t a realistic goal. But Dove can celebrate real beauty.” That’s why brand building is both an art and a science. So, how is branding like wine-making? The title for Emmanuel’s new book Assemblage comes from his belief that this art and science has more in common with makers of spirits like wine and bourbon (now he has my attention!). “The master blender combines samples from a variety of grapes and methods.” Are there examples of brands doing this? “Liquid Death has changed the conversation around water,” said Emmanuel, adding that much of the brand’s innovation came as the result of relatively cheap but incredibly innovative creative. Liquid Death comes up a lot on the On Brand podcast. It was referenced recently by Rebecca Coleman and as far back as David Brickley. What brand has made Emmanuel smile recently? “I have two!” Emmanuel shared, again leading with Liquid Death for “murdering your thirst.” He also pointed us to B2B copywriter George Tennenbaum for his engaging presence on LinkedIn. To learn more, connect with Emmanuel on LinkedIn and find his new book Assemblage on Amazon, Barnes and Noble, or wherever you like to shop. Want more Emmanuel Probst On Brand? Check out his previous appearances on marketing in the midst of the pandemic and creating brands for tomorrow’s consumers. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Emmanuel Probst leads brand thought leadership at Ipsos and is the author of the Wall Street Journal and USA Today bestseller Brand Hacks. His latest book is Assemblage: The Art and Science of Brand Transformation. We discussed all of this and more this week on the On Brand podcast.


About Emmanuel Probst

Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today bestseller Brand Hacks. He supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey.

Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom, and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. His latest book is Assemblage: The Art and Science of Brand Transformation.


Episode Highlights

Technology and COVID have changed a lot about consumer behavior but … “You also have to look at what hasn’t changed,” Emmanuel began. “We as humans crave in-person and interpersonal interactions.”

“Stop trying to compete with Amazon,” Emmanuel cautioned. “People keep saying retail is dead. Retail is growing faster than e-commerce. But it has to be either very high touch or very unique.” Furthermore, brands have to make a positive impact in the world and in the lives of consumers today.

Where do you start with this? “Don’t try to be everything to everyone,” Emmanuel said. “An airport saying it wants to be carbon neutral isn’t a realistic goal. But Dove can celebrate real beauty.” That’s why brand building is both an art and a science.

So, how is branding like wine-making? The title for Emmanuel’s new book Assemblage comes from his belief that this art and science has more in common with makers of spirits like wine and bourbon (now he has my attention!). “The master blender combines samples from a variety of grapes and methods.”

Are there examples of brands doing this? “Liquid Death has changed the conversation around water,” said Emmanuel, adding that much of the brand’s innovation came as the result of relatively cheap but incredibly innovative creative.

Liquid Death comes up a lot on the On Brand podcast. It was referenced recently by Rebecca Coleman and as far back as David Brickley.

What brand has made Emmanuel smile recently? “I have two!” Emmanuel shared, again leading with Liquid Death for “murdering your thirst.” He also pointed us to B2B copywriter George Tennenbaum for his engaging presence on LinkedIn.

To learn more, connect with Emmanuel on LinkedIn and find his new book Assemblage on Amazon, Barnes and Noble, or wherever you like to shop.

Want more Emmanuel Probst On Brand? Check out his previous appearances on marketing in the midst of the pandemic and creating brands for tomorrow’s consumers.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1902 How Music Grows Brands with Rebecca Jolly https://www.nickwestergaard.com/how-music-grows-brands-with-rebecca-jolly Rebecca Jolly is co-author of the new book How Music Grows Brands. As a consultant she focuses on innovative brand solutions across the music and entertainment industries to drive growth and connect with audiences. She discussed how brands need to approach music differently this week on the On Brand podcast. About Rebecca Jolly Rebecca Jolly is a global business consultant focused on innovative brand solutions across the music, publishing, and entertainment industries, utilizing the power of music to drive growth, connect with audiences, and as a vehicle for change and impact. She's worked for and with music entities including Beatport, Spotify, SFX Entertainment, Mixmag, and MassiveMusic in New York, London, and Amsterdam. Her brand work extends into some of the biggest global consumer brands including Microsoft, Budweiser, Samsung, Diageo, and New Balance. Rebecca's work has been featured in Billboard, Entrepreneur, and Music Week. Rebecca speaks regularly on industry panels, including Cannes Lions, SXSW, and ADE, and has also been featured as a guest lecturer at NYU. Episode Highlights Brands and music should go together but … Yeah. As Rebecca began, “Music doesn’t fall as early as it should in brand strategy.” That’s why she’s set out to change how we think about this. Two great On Brand guests = one great book. Rebecca teamed up with our previous On Brand guest Joe Beliotti (known for his music work at Coca-Cola) in authoring the new book, How Music Grows Brands. “We wanted to create a field guide to address this issue and help brands.” “Music consumption has changed over the last 30 years,” Rebecca noted. “Gen Z consumes music in a very different way. But music is a big passion point. If you can get this right it will pay off in dividends.” What brand has made Rebecca smile recently? Though Rebecca hates being put on the spot, she delivered with a smile-worthy UK brand—Minor Figures oat milk. Her most-consistent smiles from the brand come from their hilarious social media that includes everything from ducks in costume to ASMR. To learn more, go to howmusicbuildsbrands.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Mar 2023 09:00:00 -0000 How Music Grows Brands with Rebecca Jolly full Nick Westergaard Rebecca Jolly is co-author of the new book How Music Grows Brands. Rebecca Jolly is co-author of the new book How Music Grows Brands. As a consultant she focuses on innovative brand solutions across the music and entertainment industries to drive growth and connect with audiences. She discussed how brands need to approach music differently this week on the On Brand podcast. About Rebecca Jolly Rebecca Jolly is a global business consultant focused on innovative brand solutions across the music, publishing, and entertainment industries, utilizing the power of music to drive growth, connect with audiences, and as a vehicle for change and impact. She's worked for and with music entities including Beatport, Spotify, SFX Entertainment, Mixmag, and MassiveMusic in New York, London, and Amsterdam. Her brand work extends into some of the biggest global consumer brands including Microsoft, Budweiser, Samsung, Diageo, and New Balance. Rebecca's work has been featured in Billboard, Entrepreneur, and Music Week. Rebecca speaks regularly on industry panels, including Cannes Lions, SXSW, and ADE, and has also been featured as a guest lecturer at NYU. Episode Highlights Brands and music should go together but … Yeah. As Rebecca began, “Music doesn’t fall as early as it should in brand strategy.” That’s why she’s set out to change how we think about this. Two great On Brand guests = one great book. Rebecca teamed up with our previous On Brand guest Joe Beliotti (known for his music work at Coca-Cola) in authoring the new book, How Music Grows Brands. “We wanted to create a field guide to address this issue and help brands.” “Music consumption has changed over the last 30 years,” Rebecca noted. “Gen Z consumes music in a very different way. But music is a big passion point. If you can get this right it will pay off in dividends.” What brand has made Rebecca smile recently? Though Rebecca hates being put on the spot, she delivered with a smile-worthy UK brand—Minor Figures oat milk. Her most-consistent smiles from the brand come from their hilarious social media that includes everything from ducks in costume to ASMR. To learn more, go to howmusicbuildsbrands.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Rebecca Jolly is co-author of the new book How Music Grows Brands. As a consultant she focuses on innovative brand solutions across the music and entertainment industries to drive growth and connect with audiences. She discussed how brands need to approach music differently this week on the On Brand podcast.


About Rebecca Jolly

Rebecca Jolly is a global business consultant focused on innovative brand solutions across the music, publishing, and entertainment industries, utilizing the power of music to drive growth, connect with audiences, and as a vehicle for change and impact. She's worked for and with music entities including Beatport, Spotify, SFX Entertainment, Mixmag, and MassiveMusic in New York, London, and Amsterdam. Her brand work extends into some of the biggest global consumer brands including Microsoft, Budweiser, Samsung, Diageo, and New Balance.

Rebecca's work has been featured in Billboard, Entrepreneur, and Music Week. Rebecca speaks regularly on industry panels, including Cannes Lions, SXSW, and ADE, and has also been featured as a guest lecturer at NYU.


Episode Highlights

Brands and music should go together but … Yeah. As Rebecca began, “Music doesn’t fall as early as it should in brand strategy.” That’s why she’s set out to change how we think about this.

Two great On Brand guests = one great book. Rebecca teamed up with our previous On Brand guest Joe Beliotti (known for his music work at Coca-Cola) in authoring the new book, How Music Grows Brands. “We wanted to create a field guide to address this issue and help brands.”

“Music consumption has changed over the last 30 years,” Rebecca noted. “Gen Z consumes music in a very different way. But music is a big passion point. If you can get this right it will pay off in dividends.”

What brand has made Rebecca smile recently? Though Rebecca hates being put on the spot, she delivered with a smile-worthy UK brand—Minor Figures oat milk. Her most-consistent smiles from the brand come from their hilarious social media that includes everything from ducks in costume to ASMR.

To learn more, go to howmusicbuildsbrands.com.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1736 Crafting Your Brand Voice with Ann Handley https://www.nickwestergaard.com/crafting-your-brand-voice-with-ann-handley Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked on a “down-to-the-studs” second edition of the book—revised, expanded, and 10% funnier. We talk about all of this—including why she didn’t want to promise more than 10% funny—this week on the On Brand podcast. About Ann Handley Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the seven people shaping modern marketing. Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese. A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media. She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal. Ann lives in Boston, where she is Mom to creatures two- and four-legged. She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer. She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection. Episode Highlights “Mediocrity has always been there,” Ann began as I asked about her focus on helping marketers escape a world of content mediocrity. However, she was quick to note that she never wants to make people feel bad—especially about their writing. What someone really means when they say ‘I’m terrible at writing.’ We have a lot of baggage with writing. “When someone says ‘I’m terrible at writing what they usually mean is ‘I’m terrible at grammar.’” But that’s just one piece of writing. And anyone can write. Or, perhaps a better way to say it is, everybody writes … “A fun romp through writing.” Recently, the second edition of Ann’s bestseller Everybody Writes came out. New revised, and 10% funnier. Why just 10%? She explained that she didn’t want to overpromise on the funny. The sunroom of brand voice. This ambitious undertaking had her taking the book “down to the studs” and rebuilding and in some cases removing sections. She also expanded the concept of brand voice into its own section. Think your brand isn’t cool enough for brand voice? Check out the Northeast Ohio Regional Sewer District (a favorite of Ann’s). What brand has made Ann smile recently? “Cunk on Earth,” a hilarious new series on Netflix starring Diane Morgan. “It made me laugh out loud and I don’t do that a lot.” To learn more, check out her website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Mar 2023 10:00:00 -0000 Crafting Your Brand Voice with Ann Handley full Nick Westergaard Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked on a “down-to-the-studs” second edition of the book—revised, expanded, and 10% funnier. We talk about all of this—including why she didn’t want to promise more than 10% funny—this week on the On Brand podcast. About Ann Handley Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the seven people shaping modern marketing. Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese. A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media. She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal. Ann lives in Boston, where she is Mom to creatures two- and four-legged. She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer. She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection. Episode Highlights “Mediocrity has always been there,” Ann began as I asked about her focus on helping marketers escape a world of content mediocrity. However, she was quick to note that she never wants to make people feel bad—especially about their writing. What someone really means when they say ‘I’m terrible at writing.’ We have a lot of baggage with writing. “When someone says ‘I’m terrible at writing what they usually mean is ‘I’m terrible at grammar.’” But that’s just one piece of writing. And anyone can write. Or, perhaps a better way to say it is, everybody writes … “A fun romp through writing.” Recently, the second edition of Ann’s bestseller Everybody Writes came out. New revised, and 10% funnier. Why just 10%? She explained that she didn’t want to overpromise on the funny. The sunroom of brand voice. This ambitious undertaking had her taking the book “down to the studs” and rebuilding and in some cases removing sections. She also expanded the concept of brand voice into its own section. Think your brand isn’t cool enough for brand voice? Check out the Northeast Ohio Regional Sewer District (a favorite of Ann’s). What brand has made Ann smile recently? “Cunk on Earth,” a hilarious new series on Netflix starring Diane Morgan. “It made me laugh out loud and I don’t do that a lot.” To learn more, check out her website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked on a “down-to-the-studs” second edition of the book—revised, expanded, and 10% funnier. We talk about all of this—including why she didn’t want to promise more than 10% funny—this week on the On Brand podcast.


About Ann Handley

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the seven people shaping modern marketing. Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers.

She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese.

A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media. She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.

Ann lives in Boston, where she is Mom to creatures two- and four-legged. She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer. She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection.


Episode Highlights

“Mediocrity has always been there,” Ann began as I asked about her focus on helping marketers escape a world of content mediocrity. However, she was quick to note that she never wants to make people feel bad—especially about their writing.

What someone really means when they say ‘I’m terrible at writing.’ We have a lot of baggage with writing. “When someone says ‘I’m terrible at writing what they usually mean is ‘I’m terrible at grammar.’” But that’s just one piece of writing. And anyone can write. Or, perhaps a better way to say it is, everybody writes …

“A fun romp through writing.” Recently, the second edition of Ann’s bestseller Everybody Writes came out. New revised, and 10% funnier. Why just 10%? She explained that she didn’t want to overpromise on the funny.

The sunroom of brand voice. This ambitious undertaking had her taking the book “down to the studs” and rebuilding and in some cases removing sections. She also expanded the concept of brand voice into its own section. Think your brand isn’t cool enough for brand voice? Check out the Northeast Ohio Regional Sewer District (a favorite of Ann’s).

What brand has made Ann smile recently? “Cunk on Earth,” a hilarious new series on Netflix starring Diane Morgan. “It made me laugh out loud and I don’t do that a lot.”

To learn more, check out her website and connect with her on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1990 Mastering Brand Storytelling with Mark Carpenter https://www.nickwestergaard.com/mastering-brand-storytelling-with-mark-carpenter Mark Carpenter is a serial storyteller and co-author of the best-selling book Master Storytelling. Mark shared how you can be more intentional as you tell stories in your work building brands, inspiring teams, and leading in both work and life. Master storytelling by listening to Mark this week on the On Brand podcast. About Mark Carpenter Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator. Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire and co-creator of the Master Storytelling Workshop. Leveraging a 20-year career in corporate communication, 10 years working as an adjunct professor of communication, and 15 years facilitating training, Mark couples a lively, engaging style with purposeful, impactful learning. When he’s not training, speaking, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children's books. Episode Highlights “Building a brand isn’t like putting money in a slot machine,” Mark joked. Like storytelling, it requires intentionality. “You have to look for the experiences.” How can you find stories? Mark advises us to, “Look for anything that creates an emotional reaction.” Stories are built around emotion and help produce emotion as they’re shared over and over again. As brands, we need to encourage our people to look for these moments of customer emotion around the brand. “Sharing experiences requires vulnerability,” Mark noted. It takes a lot as a brand and as a leader to stand up and say, “This is who we are.” Leading with story. “You’ll be seen as a stronger leader if you connect through story,” Mark shared. “You need to connect the information to your people. Make it real for them. That’s the job of a leader.” What brand has made Mark smile recently? Mark came prepared for this question! He shared another brand that made him smile earlier in the interview, Second Chance Academy. However, his big smile came from his hometown favorite, Kizik shoes, which Mark wears everywhere. To learn more, go to master-storytelling.com or connect with Mark on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Feb 2023 10:00:00 -0000 Mastering Brand Storytelling with Mark Carpenter full Nick Westergaard Mark Carpenter is a serial storyteller and co-author of the best-selling book Master Storytelling. Mark Carpenter is a serial storyteller and co-author of the best-selling book Master Storytelling. Mark shared how you can be more intentional as you tell stories in your work building brands, inspiring teams, and leading in both work and life. Master storytelling by listening to Mark this week on the On Brand podcast. About Mark Carpenter Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator. Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire and co-creator of the Master Storytelling Workshop. Leveraging a 20-year career in corporate communication, 10 years working as an adjunct professor of communication, and 15 years facilitating training, Mark couples a lively, engaging style with purposeful, impactful learning. When he’s not training, speaking, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children's books. Episode Highlights “Building a brand isn’t like putting money in a slot machine,” Mark joked. Like storytelling, it requires intentionality. “You have to look for the experiences.” How can you find stories? Mark advises us to, “Look for anything that creates an emotional reaction.” Stories are built around emotion and help produce emotion as they’re shared over and over again. As brands, we need to encourage our people to look for these moments of customer emotion around the brand. “Sharing experiences requires vulnerability,” Mark noted. It takes a lot as a brand and as a leader to stand up and say, “This is who we are.” Leading with story. “You’ll be seen as a stronger leader if you connect through story,” Mark shared. “You need to connect the information to your people. Make it real for them. That’s the job of a leader.” What brand has made Mark smile recently? Mark came prepared for this question! He shared another brand that made him smile earlier in the interview, Second Chance Academy. However, his big smile came from his hometown favorite, Kizik shoes, which Mark wears everywhere. To learn more, go to master-storytelling.com or connect with Mark on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mark Carpenter is a serial storyteller and co-author of the best-selling book Master Storytelling. Mark shared how you can be more intentional as you tell stories in your work building brands, inspiring teams, and leading in both work and life. Master storytelling by listening to Mark this week on the On Brand podcast.


About Mark Carpenter

Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.

Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire and co-creator of the Master Storytelling Workshop.

Leveraging a 20-year career in corporate communication, 10 years working as an adjunct professor of communication, and 15 years facilitating training, Mark couples a lively, engaging style with purposeful, impactful learning.

When he’s not training, speaking, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children's books.


Episode Highlights

“Building a brand isn’t like putting money in a slot machine,” Mark joked. Like storytelling, it requires intentionality. “You have to look for the experiences.”

How can you find stories? Mark advises us to, “Look for anything that creates an emotional reaction.” Stories are built around emotion and help produce emotion as they’re shared over and over again. As brands, we need to encourage our people to look for these moments of customer emotion around the brand.

“Sharing experiences requires vulnerability,” Mark noted. It takes a lot as a brand and as a leader to stand up and say, “This is who we are.”

Leading with story. “You’ll be seen as a stronger leader if you connect through story,” Mark shared. “You need to connect the information to your people. Make it real for them. That’s the job of a leader.”

What brand has made Mark smile recently? Mark came prepared for this question! He shared another brand that made him smile earlier in the interview, Second Chance Academy. However, his big smile came from his hometown favorite, Kizik shoes, which Mark wears everywhere.

To learn more, go to master-storytelling.com or connect with Mark on LinkedIn.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1864 Simple Brand Positioning with Ulli Appelbaum https://www.nickwestergaard.com/simple-brand-positioning-with-ulli-appelbaum Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. His latest book is The Brand Positioning Workbook, which we discussed this week on the On Brand podcast. About Ulli Appelbaum Born in Germany, raised in Africa and Belgium, and now living in the US, Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world including BBDO Germany and Chicago, Leo Burnett Budapest, Frankfurt & Chicago, Fallon Worldwide in Minneapolis, and SapientNitro in Chicago, L.A., and Minneapolis. His insights and strategies have helped brands such as Wrigley, Nestle Purina, Harley Davidson, Hallmark, Nestle, Procter & Gamble, Chrysler, and many more. In 2014, he launched First The Trousers Then The Shoes Inc. a brand research and strategy consultancy based here in Minneapolis working for clients including Siemens, Outlaw Energy Drinks, Post Consumer Brands, Angel’s Envy/Bacardi, Flexera, Anchore, Double Good, Verve Credit Union and a few more. Ulli is the author of The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster, the best-selling Positioning Development Method Cards, Aha!, The Ultimate Insight Generation Toolkit, and 26 Popular Children Games from Around The World, a set of game cards created to help promote cultural understanding and tolerance among children through play. Episode Highlights The strategy on the shelf. After a quick laugh up front, Ulli and I opened the show with a conversation about strategy. Often, when digging deeper with clients, Ulli found an old strategy “on the shelf” that no one was really using. How can you make strategy more actionable? This, like many things, comes to better understanding your customer. Ulli shared a recent client experience that reinforced the need for better insights and research. A workbook for the work of brand positioning. When Ulli embarked on his latest book, he found no shortage of existing books on positioning. However, as a seasoned brand builder, Ulli knows that positioning is a lot of work. That’s why he set out to create not an encyclopedia of brand positioning but rather a simple workbook for setting this critical process in motion—The Brand Positioning Workbook. What brand has made Ulli smile recently? Ulli shared the latest work from McDonald's UK, where the brand has made the bold move of not showing the restaurants or food but rather their iconic (golden) arches as eyebrows. To learn more, connect with him on LinkedIn or check out his website for First The Trousers Then The Shoes.  As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Feb 2023 10:00:00 -0000 Simple Brand Positioning with Ulli Appelbaum full Nick Westergaard Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. His latest book is The Brand Positioning Workbook, which we discussed this week on the On Brand podcast. About Ulli Appelbaum Born in Germany, raised in Africa and Belgium, and now living in the US, Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world including BBDO Germany and Chicago, Leo Burnett Budapest, Frankfurt & Chicago, Fallon Worldwide in Minneapolis, and SapientNitro in Chicago, L.A., and Minneapolis. His insights and strategies have helped brands such as Wrigley, Nestle Purina, Harley Davidson, Hallmark, Nestle, Procter & Gamble, Chrysler, and many more. In 2014, he launched First The Trousers Then The Shoes Inc. a brand research and strategy consultancy based here in Minneapolis working for clients including Siemens, Outlaw Energy Drinks, Post Consumer Brands, Angel’s Envy/Bacardi, Flexera, Anchore, Double Good, Verve Credit Union and a few more. Ulli is the author of The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster, the best-selling Positioning Development Method Cards, Aha!, The Ultimate Insight Generation Toolkit, and 26 Popular Children Games from Around The World, a set of game cards created to help promote cultural understanding and tolerance among children through play. Episode Highlights The strategy on the shelf. After a quick laugh up front, Ulli and I opened the show with a conversation about strategy. Often, when digging deeper with clients, Ulli found an old strategy “on the shelf” that no one was really using. How can you make strategy more actionable? This, like many things, comes to better understanding your customer. Ulli shared a recent client experience that reinforced the need for better insights and research. A workbook for the work of brand positioning. When Ulli embarked on his latest book, he found no shortage of existing books on positioning. However, as a seasoned brand builder, Ulli knows that positioning is a lot of work. That’s why he set out to create not an encyclopedia of brand positioning but rather a simple workbook for setting this critical process in motion—The Brand Positioning Workbook. What brand has made Ulli smile recently? Ulli shared the latest work from McDonald's UK, where the brand has made the bold move of not showing the restaurants or food but rather their iconic (golden) arches as eyebrows. To learn more, connect with him on LinkedIn or check out his website for First The Trousers Then The Shoes.  As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. His latest book is The Brand Positioning Workbook, which we discussed this week on the On Brand podcast.


About Ulli Appelbaum

Born in Germany, raised in Africa and Belgium, and now living in the US, Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world including BBDO Germany and Chicago, Leo Burnett Budapest, Frankfurt & Chicago, Fallon Worldwide in Minneapolis, and SapientNitro in Chicago, L.A., and Minneapolis. His insights and strategies have helped brands such as Wrigley, Nestle Purina, Harley Davidson, Hallmark, Nestle, Procter & Gamble, Chrysler, and many more.

In 2014, he launched First The Trousers Then The Shoes Inc. a brand research and strategy consultancy based here in Minneapolis working for clients including Siemens, Outlaw Energy Drinks, Post Consumer Brands, Angel’s Envy/Bacardi, Flexera, Anchore, Double Good, Verve Credit Union and a few more.

Ulli is the author of The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster, the best-selling Positioning Development Method Cards, Aha!, The Ultimate Insight Generation Toolkit, and 26 Popular Children Games from Around The World, a set of game cards created to help promote cultural understanding and tolerance among children through play.


Episode Highlights

The strategy on the shelf. After a quick laugh up front, Ulli and I opened the show with a conversation about strategy. Often, when digging deeper with clients, Ulli found an old strategy “on the shelf” that no one was really using.

How can you make strategy more actionable? This, like many things, comes to better understanding your customer. Ulli shared a recent client experience that reinforced the need for better insights and research.

A workbook for the work of brand positioning. When Ulli embarked on his latest book, he found no shortage of existing books on positioning. However, as a seasoned brand builder, Ulli knows that positioning is a lot of work. That’s why he set out to create not an encyclopedia of brand positioning but rather a simple workbook for setting this critical process in motion—The Brand Positioning Workbook.

What brand has made Ulli smile recently? Ulli shared the latest work from McDonald's UK, where the brand has made the bold move of not showing the restaurants or food but rather their iconic (golden) arches as eyebrows.

To learn more, connect with him on LinkedIn or check out his website for First The Trousers Then The Shoes. 


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1904 Finding Your Brand's Sub-Culture with Rebecca Coleman https://www.nickwestergaard.com/finding-your-brands-sub-culture-with-rebecca-coleman Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of earned-led thinking, which has been used by brands including Mcdonald's, Harmless Harvest, and Universal Pictures. We discussed all of this and more this week on the On Brand podcast. About Rebecca Coleman Rebecca Coleman holds over 20 years of experience in building great relationships with clients and even better campaigns for their brands. Currently, she is President at The Narrative Group, an award-winning creative agency that specializes in earned-led brand experiences for some of today’s biggest brands including McDonald’s, Harmless Harvest, and Universal Pictures. Previously, Rebecca founded Something Massive, a strategy-led advertising agency and production company with clients like Plum Organics, Oikos, and KIND. Episode Highlights News about The Narrative Group. As we began the interview, Rebecca shared that her company, The Narrative Group, just merged with We Are Social—the world’s largest social media agency. “A bit part of what got their attention was our work on Minions …” Making Minions cool again. When client Illumination Entertainment and Universal Pictures came up with the strategy to make minions cool again, they worked with The Narrative Group to help take on the challenge. “Culture has decentralized today,” Rebecca explained, noting the importance for brands of focusing on sub-cultures of their audiences and customers. “You not only have to show up in the right places—you have to be connected with their interests in places like TikTok.” What brand has made Rebecca smile recently? “Liquid Death! They made water from cans—which is better for the environment than bottles—look badass.” This was a very on-brand smile as it’s all about knowing their subcultures. To learn more, check out the websites for The Narrative Group and We Are Social and connect with Rebecca on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Feb 2023 10:00:00 -0000 Finding Your Brand's Sub-Culture with Rebecca Coleman full Nick Westergaard Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of earned-led thinking, which has been used by brands including Mcdonald's, Harmless Harvest, and Universal Pictures. We discussed all of this and more this week on the On Brand podcast. About Rebecca Coleman Rebecca Coleman holds over 20 years of experience in building great relationships with clients and even better campaigns for their brands. Currently, she is President at The Narrative Group, an award-winning creative agency that specializes in earned-led brand experiences for some of today’s biggest brands including McDonald’s, Harmless Harvest, and Universal Pictures. Previously, Rebecca founded Something Massive, a strategy-led advertising agency and production company with clients like Plum Organics, Oikos, and KIND. Episode Highlights News about The Narrative Group. As we began the interview, Rebecca shared that her company, The Narrative Group, just merged with We Are Social—the world’s largest social media agency. “A bit part of what got their attention was our work on Minions …” Making Minions cool again. When client Illumination Entertainment and Universal Pictures came up with the strategy to make minions cool again, they worked with The Narrative Group to help take on the challenge. “Culture has decentralized today,” Rebecca explained, noting the importance for brands of focusing on sub-cultures of their audiences and customers. “You not only have to show up in the right places—you have to be connected with their interests in places like TikTok.” What brand has made Rebecca smile recently? “Liquid Death! They made water from cans—which is better for the environment than bottles—look badass.” This was a very on-brand smile as it’s all about knowing their subcultures. To learn more, check out the websites for The Narrative Group and We Are Social and connect with Rebecca on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of earned-led thinking, which has been used by brands including Mcdonald's, Harmless Harvest, and Universal Pictures. We discussed all of this and more this week on the On Brand podcast.


About Rebecca Coleman

Rebecca Coleman holds over 20 years of experience in building great relationships with clients and even better campaigns for their brands. Currently, she is President at The Narrative Group, an award-winning creative agency that specializes in earned-led brand experiences for some of today’s biggest brands including McDonald’s, Harmless Harvest, and Universal Pictures. Previously, Rebecca founded Something Massive, a strategy-led advertising agency and production company with clients like Plum Organics, Oikos, and KIND.


Episode Highlights

News about The Narrative Group. As we began the interview, Rebecca shared that her company, The Narrative Group, just merged with We Are Social—the world’s largest social media agency. “A bit part of what got their attention was our work on Minions …”

Making Minions cool again. When client Illumination Entertainment and Universal Pictures came up with the strategy to make minions cool again, they worked with The Narrative Group to help take on the challenge.

“Culture has decentralized today,” Rebecca explained, noting the importance for brands of focusing on sub-cultures of their audiences and customers. “You not only have to show up in the right places—you have to be connected with their interests in places like TikTok.”

What brand has made Rebecca smile recently? “Liquid Death! They made water from cans—which is better for the environment than bottles—look badass.” This was a very on-brand smile as it’s all about knowing their subcultures.

To learn more, check out the websites for The Narrative Group and We Are Social and connect with Rebecca on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1889 Building Your Brand Through Events with Mark Kilens https://www.nickwestergaard.com/building-your-brand-through-events-with-mark-kilens Mark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. While it’s been a challenging couple of years, events of all kinds—virtual, hybrid, and live—are critical components of the content marketing landscape. Mark and I discussed all of this and more, this week on the On Brand podcast. About Mark Kilens As Chief Marketing Officer of virtual and hybrid event platform, Airmeet, Mark Kilens leads a global team of marketing professionals who are working to advance the event-led growth movement across the B2B events category. Kilens has 15 years of marketing leadership experience. His main goal is to help global businesses engage and grow their customer base through event-led growth practices. This consists of using immersive and integrated events across the entire customer journey to create a highly personalized digital experience. Prior to joining Airmeet, he served as VP of Content and Community at Drift, and oversaw Drift Insider, a community of 50,000+ members. He also previously held the title of VP of Marketing at HubSpot and went on to build HubSpot Academy from the ground up, which led the company to surpass $600 Million USD in revenue. Episode Highlights “We need to expand our definition of events,” Mark began. “Events include webinars and online events as well.” Mark went on to talk about how podcasts are events as well. Chicken or egg? In talking about the interrelationship between content and events, Mark posed a classic chicken-and-egg question: what should come first—the content or the event? Mark made a case for both. “It really depends on what you’re doing with your event.” “If there’s one thing to do differently in your events …” I love this type of statement from a guest. Mark suggests that we need to spend as much time planning the event as we do producing and promoting it. This adds up to time well spent as you dig deeper on what your event is and who it’s for. What brand has made Mark smile recently? “Patagonia—I just love the brand and the product,” Mark noted. “Plus they’re picking a side and that’s important in branding today.” To learn more, you can connect with Mark on LinkedIn and Twitter. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Feb 2023 10:00:00 -0000 Building Your Brand Through Events with Mark Kilens full Nick Westergaard Mark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. Mark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. While it’s been a challenging couple of years, events of all kinds—virtual, hybrid, and live—are critical components of the content marketing landscape. Mark and I discussed all of this and more, this week on the On Brand podcast. About Mark Kilens As Chief Marketing Officer of virtual and hybrid event platform, Airmeet, Mark Kilens leads a global team of marketing professionals who are working to advance the event-led growth movement across the B2B events category. Kilens has 15 years of marketing leadership experience. His main goal is to help global businesses engage and grow their customer base through event-led growth practices. This consists of using immersive and integrated events across the entire customer journey to create a highly personalized digital experience. Prior to joining Airmeet, he served as VP of Content and Community at Drift, and oversaw Drift Insider, a community of 50,000+ members. He also previously held the title of VP of Marketing at HubSpot and went on to build HubSpot Academy from the ground up, which led the company to surpass $600 Million USD in revenue. Episode Highlights “We need to expand our definition of events,” Mark began. “Events include webinars and online events as well.” Mark went on to talk about how podcasts are events as well. Chicken or egg? In talking about the interrelationship between content and events, Mark posed a classic chicken-and-egg question: what should come first—the content or the event? Mark made a case for both. “It really depends on what you’re doing with your event.” “If there’s one thing to do differently in your events …” I love this type of statement from a guest. Mark suggests that we need to spend as much time planning the event as we do producing and promoting it. This adds up to time well spent as you dig deeper on what your event is and who it’s for. What brand has made Mark smile recently? “Patagonia—I just love the brand and the product,” Mark noted. “Plus they’re picking a side and that’s important in branding today.” To learn more, you can connect with Mark on LinkedIn and Twitter. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. While it’s been a challenging couple of years, events of all kinds—virtual, hybrid, and live—are critical components of the content marketing landscape. Mark and I discussed all of this and more, this week on the On Brand podcast.


About Mark Kilens

As Chief Marketing Officer of virtual and hybrid event platform, Airmeet, Mark Kilens leads a global team of marketing professionals who are working to advance the event-led growth movement across the B2B events category. Kilens has 15 years of marketing leadership experience. His main goal is to help global businesses engage and grow their customer base through event-led growth practices. This consists of using immersive and integrated events across the entire customer journey to create a highly personalized digital experience.

Prior to joining Airmeet, he served as VP of Content and Community at Drift, and oversaw Drift Insider, a community of 50,000+ members. He also previously held the title of VP of Marketing at HubSpot and went on to build HubSpot Academy from the ground up, which led the company to surpass $600 Million USD in revenue.


Episode Highlights

“We need to expand our definition of events,” Mark began. “Events include webinars and online events as well.” Mark went on to talk about how podcasts are events as well.

Chicken or egg? In talking about the interrelationship between content and events, Mark posed a classic chicken-and-egg question: what should come first—the content or the event? Mark made a case for both. “It really depends on what you’re doing with your event.”

“If there’s one thing to do differently in your events …” I love this type of statement from a guest. Mark suggests that we need to spend as much time planning the event as we do producing and promoting it. This adds up to time well spent as you dig deeper on what your event is and who it’s for.

What brand has made Mark smile recently? “Patagonia—I just love the brand and the product,” Mark noted. “Plus they’re picking a side and that’s important in branding today.”

To learn more, you can connect with Mark on LinkedIn and Twitter.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1694 B2B Brand Building with Linda Fanaras https://www.nickwestergaard.com/b2b-brand-building-with-linda-fanaras Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed all of this and more this week on the On Brand podcast. About Linda Fanaras Linda A. Fanaras, CEO/Strategist of Millennium Agency, is an award-winning executive marketer with exceptional leadership and communication skills, relationship-building expertise, and a proven track record in executing strategic marketing campaigns that improve marketing ROI and CLV. Linda is highly experienced in brand analysis and structure, positioning and messaging that engages, the development of integrated digital marketing campaigns, and the formulation of creative concepts for B2B manufacturing and software technology. Focused on motivational and positive inclusive leadership skills, she drives marketing teams to achieve exceptional results. Episode Highlights What do B2B brands need to do differently in branding and marketing today? I thought I’d start with a softball! However, Linda knocked it out of the park. “B2B brands need to remember to focus on the end user. And that’s often a business rather than a specific consumer demographic.” “From there, focus on getting your language and story down.” Linda stresses that marketers need to continue to test this through ongoing surveys and focus groups. How can marketers stay sane in the new year? Marketers have to be organized and strategic.” And creative to boot! That’s not always an easy combo. That’s why Linda notes that it’s important for marketing leaders to understand their team and what motivates them. What brand has made Linda smile recently? “Lazy One—creators of stylish PJs, robes, and slippers.” I love learning about new brands. Especially ones that can help me get comfortable as I think about all of the challenges marketers face today! To learn more, go to mill.agency and connect with Linda on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Jan 2023 10:00:00 -0000 B2B Brand Building with Linda Fanaras full Nick Westergaard Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed all of this and more this week on the On Brand podcast. About Linda Fanaras Linda A. Fanaras, CEO/Strategist of Millennium Agency, is an award-winning executive marketer with exceptional leadership and communication skills, relationship-building expertise, and a proven track record in executing strategic marketing campaigns that improve marketing ROI and CLV. Linda is highly experienced in brand analysis and structure, positioning and messaging that engages, the development of integrated digital marketing campaigns, and the formulation of creative concepts for B2B manufacturing and software technology. Focused on motivational and positive inclusive leadership skills, she drives marketing teams to achieve exceptional results. Episode Highlights What do B2B brands need to do differently in branding and marketing today? I thought I’d start with a softball! However, Linda knocked it out of the park. “B2B brands need to remember to focus on the end user. And that’s often a business rather than a specific consumer demographic.” “From there, focus on getting your language and story down.” Linda stresses that marketers need to continue to test this through ongoing surveys and focus groups. How can marketers stay sane in the new year? Marketers have to be organized and strategic.” And creative to boot! That’s not always an easy combo. That’s why Linda notes that it’s important for marketing leaders to understand their team and what motivates them. What brand has made Linda smile recently? “Lazy One—creators of stylish PJs, robes, and slippers.” I love learning about new brands. Especially ones that can help me get comfortable as I think about all of the challenges marketers face today! To learn more, go to mill.agency and connect with Linda on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed all of this and more this week on the On Brand podcast.


About Linda Fanaras

Linda A. Fanaras, CEO/Strategist of Millennium Agency, is an award-winning executive marketer with exceptional leadership and communication skills, relationship-building expertise, and a proven track record in executing strategic marketing campaigns that improve marketing ROI and CLV.

Linda is highly experienced in brand analysis and structure, positioning and messaging that engages, the development of integrated digital marketing campaigns, and the formulation of creative concepts for B2B manufacturing and software technology. Focused on motivational and positive inclusive leadership skills, she drives marketing teams to achieve exceptional results.


Episode Highlights

What do B2B brands need to do differently in branding and marketing today? I thought I’d start with a softball! However, Linda knocked it out of the park. “B2B brands need to remember to focus on the end user. And that’s often a business rather than a specific consumer demographic.”

“From there, focus on getting your language and story down.” Linda stresses that marketers need to continue to test this through ongoing surveys and focus groups.

How can marketers stay sane in the new year? Marketers have to be organized and strategic.” And creative to boot! That’s not always an easy combo. That’s why Linda notes that it’s important for marketing leaders to understand their team and what motivates them.

What brand has made Linda smile recently? “Lazy One—creators of stylish PJs, robes, and slippers.” I love learning about new brands. Especially ones that can help me get comfortable as I think about all of the challenges marketers face today!

To learn more, go to mill.agency and connect with Linda on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1699 Recession Survival for Brands with John O'Melia https://www.nickwestergaard.com/recession-survival-for-brands-with-john-omelia John O’Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are able to understand what’s happening with their brands online and, more importantly, why. We discussed all of this during our conversation on the On Brand podcast. About John O'Melia John O'Melia was previously the CEO of Seal Software, which was acquired by DocuSign in 2020. He has also held senior leadership positions in Customer Success and Sales at EMC. Earlier in his career, he was a partner at Coopers & Lybrand/PwC where he oversaw global projects in multiple industries. Over the course of his career, he has always sought to truly understand customers’ needs and aspirations associated with their investment in technology and to ensure they realize the maximum possible return. John joined Contentsquare in early 2021 as Chief Customer Officer. His Customer Success team works to ensure all customers harness the full power of Contentsquare’s technology to drive significant business value. Episode Highlights Making the digital world more human. When I asked John for Contentsquare’s elevator pitch that’s how he answered—helping customers make the digital world more human by understanding “what’s happening and why it’s happening.” What can companies do today to make their brand recession-proof? “There are two things,” John notes. First, you have to be truly data-driven.” He went on to cite a stat that only 7% of companies are data-driven. The second thing is a little harder. “You have to fit on customer experience,” John explained. “You have to look beyond just checking the box. Is your brand really known for this?” What brand has made John smile recently? John shared a story that made him (and me!) smile with a brand in a … “unique” industry: Lovehoney. To learn more, check out the Contentsquare website and connect with John on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Jan 2023 10:00:00 -0000 Recession Survival for Brands with John O'Melia full Nick Westergaard John O’Melia serves as Chief Customer Officer at Contentsquare. John O’Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are able to understand what’s happening with their brands online and, more importantly, why. We discussed all of this during our conversation on the On Brand podcast. About John O'Melia John O'Melia was previously the CEO of Seal Software, which was acquired by DocuSign in 2020. He has also held senior leadership positions in Customer Success and Sales at EMC. Earlier in his career, he was a partner at Coopers & Lybrand/PwC where he oversaw global projects in multiple industries. Over the course of his career, he has always sought to truly understand customers’ needs and aspirations associated with their investment in technology and to ensure they realize the maximum possible return. John joined Contentsquare in early 2021 as Chief Customer Officer. His Customer Success team works to ensure all customers harness the full power of Contentsquare’s technology to drive significant business value. Episode Highlights Making the digital world more human. When I asked John for Contentsquare’s elevator pitch that’s how he answered—helping customers make the digital world more human by understanding “what’s happening and why it’s happening.” What can companies do today to make their brand recession-proof? “There are two things,” John notes. First, you have to be truly data-driven.” He went on to cite a stat that only 7% of companies are data-driven. The second thing is a little harder. “You have to fit on customer experience,” John explained. “You have to look beyond just checking the box. Is your brand really known for this?” What brand has made John smile recently? John shared a story that made him (and me!) smile with a brand in a … “unique” industry: Lovehoney. To learn more, check out the Contentsquare website and connect with John on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices John O’Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are able to understand what’s happening with their brands online and, more importantly, why. We discussed all of this during our conversation on the On Brand podcast.


About John O'Melia

John O'Melia was previously the CEO of Seal Software, which was acquired by DocuSign in 2020. He has also held senior leadership positions in Customer Success and Sales at EMC. Earlier in his career, he was a partner at Coopers & Lybrand/PwC where he oversaw global projects in multiple industries. Over the course of his career, he has always sought to truly understand customers’ needs and aspirations associated with their investment in technology and to ensure they realize the maximum possible return.

John joined Contentsquare in early 2021 as Chief Customer Officer. His Customer Success team works to ensure all customers harness the full power of Contentsquare’s technology to drive significant business value.


Episode Highlights

Making the digital world more human. When I asked John for Contentsquare’s elevator pitch that’s how he answered—helping customers make the digital world more human by understanding “what’s happening and why it’s happening.”

What can companies do today to make their brand recession-proof? “There are two things,” John notes. First, you have to be truly data-driven.” He went on to cite a stat that only 7% of companies are data-driven.

The second thing is a little harder. “You have to fit on customer experience,” John explained. “You have to look beyond just checking the box. Is your brand really known for this?”

What brand has made John smile recently? John shared a story that made him (and me!) smile with a brand in a … “unique” industry: Lovehoney.

To learn more, check out the Contentsquare website and connect with John on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1877 Developing Your Brand Soundtrack with Tom Höglund https://www.nickwestergaard.com/developing-your-brand-soundtrack-with-tom-hoglund Tom Höglund is one of the founding team members at Epidemic Sound, which helps connect brands with the music they need to tell their stories. But when it comes to music rights, complexity lurks around every corner. He shared this story and more this week on the On Brand podcast. About Tom Höglund Tom Höglund is one of the founding team members at Epidemic Sound and has been responsible for several different functions at the company as it has scaled, reaching a $1.4B valuation in 2021. Tom developed Epidemic Sound’s innovative digital rights model, which paves the way for creators — everyone from YouTubers to small businesses to the world’s largest brands—to use restriction-free music to take their content to the next level. Tom is also an early-stage investor in companies primarily geared towards creator monetization and B2C and B2B SaaS solutions. Episode Highlights “The future of content creation will be fragmented,” Tom said of video’s prevalence in both branded content and creator content. “We want to provide world-class music to anyone brave enough to tell their story.” “Complexity ensued …” I had to point out this moment in Tom’s story, as music rights and usage is a complex topic for anyone who’s not a trademark attorney. Epidemic Sound wanted to develop something as simple to use as an ATM. “Video without sound is like food without taste.” Tom shared this powerful quote from one of his co-founders, which drives home just how important sound is to the content we create. What brand has made Tom smile recently? “It’s an obvious brand for a non-obvious reason—Twitter!” Tom went on to talk about the story playing out at Twitter under Elon Musk. From sinks to firings, neither of us was sure what the genre of this smile-worthy moment is. To learn more, check out the Epidemic Sound website and connect with Tom on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Jan 2023 10:00:00 -0000 Developing Your Brand Soundtrack with Tom Höglund full Nick Westergaard Tom Höglund is one of the founding team members at Epidemic Sound, which helps connect brands with the music they need to tell their stories. Tom Höglund is one of the founding team members at Epidemic Sound, which helps connect brands with the music they need to tell their stories. But when it comes to music rights, complexity lurks around every corner. He shared this story and more this week on the On Brand podcast. About Tom Höglund Tom Höglund is one of the founding team members at Epidemic Sound and has been responsible for several different functions at the company as it has scaled, reaching a $1.4B valuation in 2021. Tom developed Epidemic Sound’s innovative digital rights model, which paves the way for creators — everyone from YouTubers to small businesses to the world’s largest brands—to use restriction-free music to take their content to the next level. Tom is also an early-stage investor in companies primarily geared towards creator monetization and B2C and B2B SaaS solutions. Episode Highlights “The future of content creation will be fragmented,” Tom said of video’s prevalence in both branded content and creator content. “We want to provide world-class music to anyone brave enough to tell their story.” “Complexity ensued …” I had to point out this moment in Tom’s story, as music rights and usage is a complex topic for anyone who’s not a trademark attorney. Epidemic Sound wanted to develop something as simple to use as an ATM. “Video without sound is like food without taste.” Tom shared this powerful quote from one of his co-founders, which drives home just how important sound is to the content we create. What brand has made Tom smile recently? “It’s an obvious brand for a non-obvious reason—Twitter!” Tom went on to talk about the story playing out at Twitter under Elon Musk. From sinks to firings, neither of us was sure what the genre of this smile-worthy moment is. To learn more, check out the Epidemic Sound website and connect with Tom on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Tom Höglund is one of the founding team members at Epidemic Sound, which helps connect brands with the music they need to tell their stories. But when it comes to music rights, complexity lurks around every corner. He shared this story and more this week on the On Brand podcast.


About Tom Höglund

Tom Höglund is one of the founding team members at Epidemic Sound and has been responsible for several different functions at the company as it has scaled, reaching a $1.4B valuation in 2021. Tom developed Epidemic Sound’s innovative digital rights model, which paves the way for creators — everyone from YouTubers to small businesses to the world’s largest brands—to use restriction-free music to take their content to the next level. Tom is also an early-stage investor in companies primarily geared towards creator monetization and B2C and B2B SaaS solutions.


Episode Highlights

“The future of content creation will be fragmented,” Tom said of video’s prevalence in both branded content and creator content. “We want to provide world-class music to anyone brave enough to tell their story.”

“Complexity ensued …” I had to point out this moment in Tom’s story, as music rights and usage is a complex topic for anyone who’s not a trademark attorney. Epidemic Sound wanted to develop something as simple to use as an ATM.

“Video without sound is like food without taste.” Tom shared this powerful quote from one of his co-founders, which drives home just how important sound is to the content we create.

What brand has made Tom smile recently? “It’s an obvious brand for a non-obvious reason—Twitter!” Tom went on to talk about the story playing out at Twitter under Elon Musk. From sinks to firings, neither of us was sure what the genre of this smile-worthy moment is.

To learn more, check out the Epidemic Sound website and connect with Tom on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1929 Founding Hedley & Bennett with Ellen Marie Bennett https://www.nickwestergaard.com/founding-hedley-bennet-with-ellen-marie-bennett Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett. If you’re a foodie, you’ve seen Hedley & Bennett aprons on some of the world’s best chefs. I saw one on Stanley Tucci and knew if I was going to be a serious home cook, I had to have one. Ellen shares how she created this brand 10 years ago—at the age of 24—this week on the On Brand podcast. About Ellen Marie Bennett As a 24-year-old line cook, Ellen Marie Bennett couldn't stand the kitchen staff’s poorly designed, cheaply made aprons. So when her head chef announced he was ordering a new batch, she blurted out, “Chef, I have an apron company”—even though she had no company, no business plan—just a glimmer of a design idea and a business license. Through hustle and a willingness to leap into the unknown, time and time again, she built that first order into a multi-million-dollar company called Hedley & Bennett, making aprons and kitchen gear worn by many of the world’s best chefs and home cooks everywhere.   Episode Highlights “Your listeners have to be thinking, ‘A whole interview about aprons?!’” Ellen jokingly suggested. “This has nothing to do with aprons. This could be aprons or protein powder or whatever your product is.” “I wanted to be the Nike of the culinary world.” Mission accomplished. And that’s no small mission! Ellen talked about wanting to create a connection with her customers and community like Nike has with theirs. That feeling when someone puts something on feels that they can do anything. Chasing perfection vs. learning. Ellen notes that it's dangerous to wait for perfection to launch a new product, stressing the importance of “embracing the long and winding road.” Learning from customers. “Everything we added to our products we learned from chefs,” Ellen explained that focus groups aren’t everything. “There’s no one way to build a brand.” How do you know when to expand the brand? Recently, Hedley & Bennett has expanded into knives, thermometers, and towels. But how did they know when to expand? “We learned that we’re not just an apron brand. We’re a culinary brand,” Ellen explained. “And one of our brand pillars is that it needs to be pro-grade.” It has to be chef-quality. What brand has made Ellen smile recently? Ellen was moved to smiles and tears by a recent trip to Mexico to deliver holiday gifts to children through the foundation This Is About Humanity. Ellen shared more about the good work they do and how they get a majority of the money they raise into the hands of people who need it most. To learn more, go to the Hedley and Bennett website and follow the brand on TikTok. You can also follow Ellen and follow the adventures of her family and her pet pig (!) on Instagram. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Jan 2023 10:00:00 -0000 Founding Hedley & Bennett with Ellen Marie Bennett full Nick Westergaard Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett. Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett. If you’re a foodie, you’ve seen Hedley & Bennett aprons on some of the world’s best chefs. I saw one on Stanley Tucci and knew if I was going to be a serious home cook, I had to have one. Ellen shares how she created this brand 10 years ago—at the age of 24—this week on the On Brand podcast. About Ellen Marie Bennett As a 24-year-old line cook, Ellen Marie Bennett couldn't stand the kitchen staff’s poorly designed, cheaply made aprons. So when her head chef announced he was ordering a new batch, she blurted out, “Chef, I have an apron company”—even though she had no company, no business plan—just a glimmer of a design idea and a business license. Through hustle and a willingness to leap into the unknown, time and time again, she built that first order into a multi-million-dollar company called Hedley & Bennett, making aprons and kitchen gear worn by many of the world’s best chefs and home cooks everywhere.   Episode Highlights “Your listeners have to be thinking, ‘A whole interview about aprons?!’” Ellen jokingly suggested. “This has nothing to do with aprons. This could be aprons or protein powder or whatever your product is.” “I wanted to be the Nike of the culinary world.” Mission accomplished. And that’s no small mission! Ellen talked about wanting to create a connection with her customers and community like Nike has with theirs. That feeling when someone puts something on feels that they can do anything. Chasing perfection vs. learning. Ellen notes that it's dangerous to wait for perfection to launch a new product, stressing the importance of “embracing the long and winding road.” Learning from customers. “Everything we added to our products we learned from chefs,” Ellen explained that focus groups aren’t everything. “There’s no one way to build a brand.” How do you know when to expand the brand? Recently, Hedley & Bennett has expanded into knives, thermometers, and towels. But how did they know when to expand? “We learned that we’re not just an apron brand. We’re a culinary brand,” Ellen explained. “And one of our brand pillars is that it needs to be pro-grade.” It has to be chef-quality. What brand has made Ellen smile recently? Ellen was moved to smiles and tears by a recent trip to Mexico to deliver holiday gifts to children through the foundation This Is About Humanity. Ellen shared more about the good work they do and how they get a majority of the money they raise into the hands of people who need it most. To learn more, go to the Hedley and Bennett website and follow the brand on TikTok. You can also follow Ellen and follow the adventures of her family and her pet pig (!) on Instagram. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett. If you’re a foodie, you’ve seen Hedley & Bennett aprons on some of the world’s best chefs. I saw one on Stanley Tucci and knew if I was going to be a serious home cook, I had to have one. Ellen shares how she created this brand 10 years ago—at the age of 24—this week on the On Brand podcast.


About Ellen Marie Bennett

As a 24-year-old line cook, Ellen Marie Bennett couldn't stand the kitchen staff’s poorly designed, cheaply made aprons. So when her head chef announced he was ordering a new batch, she blurted out, “Chef, I have an apron company”—even though she had no company, no business plan—just a glimmer of a design idea and a business license. Through hustle and a willingness to leap into the unknown, time and time again, she built that first order into a multi-million-dollar company called Hedley & Bennett, making aprons and kitchen gear worn by many of the world’s best chefs and home cooks everywhere.

 

Episode Highlights

“Your listeners have to be thinking, ‘A whole interview about aprons?!’” Ellen jokingly suggested. “This has nothing to do with aprons. This could be aprons or protein powder or whatever your product is.”

“I wanted to be the Nike of the culinary world.” Mission accomplished. And that’s no small mission! Ellen talked about wanting to create a connection with her customers and community like Nike has with theirs. That feeling when someone puts something on feels that they can do anything.

Chasing perfection vs. learning. Ellen notes that it's dangerous to wait for perfection to launch a new product, stressing the importance of “embracing the long and winding road.”

Learning from customers. “Everything we added to our products we learned from chefs,” Ellen explained that focus groups aren’t everything. “There’s no one way to build a brand.”

How do you know when to expand the brand? Recently, Hedley & Bennett has expanded into knives, thermometers, and towels. But how did they know when to expand? “We learned that we’re not just an apron brand. We’re a culinary brand,” Ellen explained. “And one of our brand pillars is that it needs to be pro-grade.” It has to be chef-quality.

What brand has made Ellen smile recently? Ellen was moved to smiles and tears by a recent trip to Mexico to deliver holiday gifts to children through the foundation This Is About Humanity. Ellen shared more about the good work they do and how they get a majority of the money they raise into the hands of people who need it most.

To learn more, go to the Hedley and Bennett website and follow the brand on TikTok. You can also follow Ellen and follow the adventures of her family and her pet pig (!) on Instagram.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1906 Excellence in the New Year with Tom Peters https://www.nickwestergaard.com/excellence-in-the-new-year-with-tom-peters Happy New Year from the On Brand podcast! To celebrate this fresh start to an exciting new year, we have one of our favorite guests joining us once again—the one, the only Tom Peters! Tom is the “one and only” of many things when it comes to management thinkers but he’s the only guest who’s appeared four times on the On Brand podcast. Tom shared how to kick off a year of excellence this week on the On Brand podcast. About Tom Peters Called “the Red Bull of management consultants,” Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. His latest book is Tom Peters’ Compact Guide to Excellence. Episode Highlights “Same message 20 times. I refuse to give up.” Tom wrote this inscription to me on the inside cover of his 20th book—Tom Peters’ Compact Guide to Excellence. “With my very first book, I put excellence on the field. The message is still fundamentally the same.” However, in these challenging times, it's a message that’s as relevant as ever. 80% of people don’t feel connected to their jobs. “The effective leader can instill engagement,” Tom explained, noting that the most important thing leaders do is hiring and promoting the right people. “It’s not easy but we can do things to make it easier.” Mayo Clinic has the right idea. Among the attributes they look for in new hires are the number of times someone says “we” vs. “me.” This isn’t new. As Tom said, “It started with Dr. Mayo in nineteen-effing-fourteen!” If you missed my recent interview with Dr. Richard Winters, head of leadership at the Mayo Clinic, be sure to check it out now. What brand has made Tom smile recently? Tom took a long pause before providing us with a great smile story. Granted, that smile came from the general direction of the bathroom. “Whenever you open a new roll of toilet paper … you can never get that first piece off. Well, Cottonelle has figured it out.” Tom and I both think they should join us on the On Brand podcast to unpack their toilet paper excellence! To learn more, go to tompeters.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Jan 2023 10:00:00 -0000 Excellence in the New Year with Tom Peters full Nick Westergaard To celebrate this fresh start to an exciting new year, we have one of our favorite guests joining us once again—the one, the only Tom Peters! Happy New Year from the On Brand podcast! To celebrate this fresh start to an exciting new year, we have one of our favorite guests joining us once again—the one, the only Tom Peters! Tom is the “one and only” of many things when it comes to management thinkers but he’s the only guest who’s appeared four times on the On Brand podcast. Tom shared how to kick off a year of excellence this week on the On Brand podcast. About Tom Peters Called “the Red Bull of management consultants,” Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. His latest book is Tom Peters’ Compact Guide to Excellence. Episode Highlights “Same message 20 times. I refuse to give up.” Tom wrote this inscription to me on the inside cover of his 20th book—Tom Peters’ Compact Guide to Excellence. “With my very first book, I put excellence on the field. The message is still fundamentally the same.” However, in these challenging times, it's a message that’s as relevant as ever. 80% of people don’t feel connected to their jobs. “The effective leader can instill engagement,” Tom explained, noting that the most important thing leaders do is hiring and promoting the right people. “It’s not easy but we can do things to make it easier.” Mayo Clinic has the right idea. Among the attributes they look for in new hires are the number of times someone says “we” vs. “me.” This isn’t new. As Tom said, “It started with Dr. Mayo in nineteen-effing-fourteen!” If you missed my recent interview with Dr. Richard Winters, head of leadership at the Mayo Clinic, be sure to check it out now. What brand has made Tom smile recently? Tom took a long pause before providing us with a great smile story. Granted, that smile came from the general direction of the bathroom. “Whenever you open a new roll of toilet paper … you can never get that first piece off. Well, Cottonelle has figured it out.” Tom and I both think they should join us on the On Brand podcast to unpack their toilet paper excellence! To learn more, go to tompeters.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Happy New Year from the On Brand podcast! To celebrate this fresh start to an exciting new year, we have one of our favorite guests joining us once again—the one, the only Tom Peters! Tom is the “one and only” of many things when it comes to management thinkers but he’s the only guest who’s appeared four times on the On Brand podcast. Tom shared how to kick off a year of excellence this week on the On Brand podcast.


About Tom Peters

Called “the Red Bull of management consultants,” Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. His latest book is Tom Peters’ Compact Guide to Excellence.

Episode Highlights

“Same message 20 times. I refuse to give up.” Tom wrote this inscription to me on the inside cover of his 20th book—Tom Peters’ Compact Guide to Excellence. “With my very first book, I put excellence on the field. The message is still fundamentally the same.” However, in these challenging times, it's a message that’s as relevant as ever.

80% of people don’t feel connected to their jobs. “The effective leader can instill engagement,” Tom explained, noting that the most important thing leaders do is hiring and promoting the right people. “It’s not easy but we can do things to make it easier.”

Mayo Clinic has the right idea. Among the attributes they look for in new hires are the number of times someone says “we” vs. “me.” This isn’t new. As Tom said, “It started with Dr. Mayo in nineteen-effing-fourteen!” If you missed my recent interview with Dr. Richard Winters, head of leadership at the Mayo Clinic, be sure to check it out now.

What brand has made Tom smile recently? Tom took a long pause before providing us with a great smile story. Granted, that smile came from the general direction of the bathroom. “Whenever you open a new roll of toilet paper … you can never get that first piece off. Well, Cottonelle has figured it out.” Tom and I both think they should join us on the On Brand podcast to unpack their toilet paper excellence!

To learn more, go to tompeters.com.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2316 Building Global Brand Loyalty with Jill Ong https://www.nickwestergaard.com/building-global-brand-loyalty-with-jill-ong Jill Ong is Managing Director of ACE and has spent her career on the global advertising stage–working with iconic brands like Converse and Adidas. We talked about all of this and more—including brand building during a recession—this week on the On Brand podcast. About Jill Ong Jill has spent her whole career of 22 years in advertising working on iconic brands like Converse, Beats by Dre, and Sonos. She has deep expertise on global businesses and the APAC region, with work experience spanning China, New York, Hong Kong, and Singapore. She moved to New York in 2010 during the Big Recession and has been in the Anomaly/ACE family ever since. As Managing Director of ACE, she’s charged with inspiring and nurturing people and optimizing operations across ACE. On a sabbatical in Puerto Escondido 5 years ago, Jill decided to challenge her lack of sporting ability to learn surfing. Despite her poor swimming skills and getting a black eye after getting hit by a surfboard on her first day out, she has persevered and has since surfed the breaks of Bali, West Java, Nicaragua, Costa Rica, Johannesburg, and Mexico. Episode Highlights An All-Star brand. “Converse is the best brand I’ve ever worked on,” Jill began, citing a global campaign all about reinforcing the meaning of this iconic brand. “Converse is all about being scrappy and creative.” Global brand building starts with the customer. “And customers are so different—down to where they’re at in terms of lifecycle with your brand in different parts of the globe.” How do you build a brand during the recession? “Budgets will be tight. You have to be strategic about how you communicate that—think twice about that Super Bowl ad and what it says about your brand.” However, Jill also noted that recessions are times when brand loyalty can be built. What brand has made Jill smile recently? Jill brought not one but two brands. “I watch a lot of TV for work but it’s also a guilty pleasure. I love the Progressive ads on Hulu about not becoming your parents.” She also shared a smile for Belvedere vodka’s new ad showcasing a different side of Daniel Craig. To learn more, check out the ACE website and connect with Jill on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Dec 2022 10:00:00 -0000 Building Global Brand Loyalty with Jill Ong full Nick Westergaard Jill Ong is Managing Director of ACE and has spent her career on the global advertising stage–working with iconic brands like Converse and Adidas. Jill Ong is Managing Director of ACE and has spent her career on the global advertising stage–working with iconic brands like Converse and Adidas. We talked about all of this and more—including brand building during a recession—this week on the On Brand podcast. About Jill Ong Jill has spent her whole career of 22 years in advertising working on iconic brands like Converse, Beats by Dre, and Sonos. She has deep expertise on global businesses and the APAC region, with work experience spanning China, New York, Hong Kong, and Singapore. She moved to New York in 2010 during the Big Recession and has been in the Anomaly/ACE family ever since. As Managing Director of ACE, she’s charged with inspiring and nurturing people and optimizing operations across ACE. On a sabbatical in Puerto Escondido 5 years ago, Jill decided to challenge her lack of sporting ability to learn surfing. Despite her poor swimming skills and getting a black eye after getting hit by a surfboard on her first day out, she has persevered and has since surfed the breaks of Bali, West Java, Nicaragua, Costa Rica, Johannesburg, and Mexico. Episode Highlights An All-Star brand. “Converse is the best brand I’ve ever worked on,” Jill began, citing a global campaign all about reinforcing the meaning of this iconic brand. “Converse is all about being scrappy and creative.” Global brand building starts with the customer. “And customers are so different—down to where they’re at in terms of lifecycle with your brand in different parts of the globe.” How do you build a brand during the recession? “Budgets will be tight. You have to be strategic about how you communicate that—think twice about that Super Bowl ad and what it says about your brand.” However, Jill also noted that recessions are times when brand loyalty can be built. What brand has made Jill smile recently? Jill brought not one but two brands. “I watch a lot of TV for work but it’s also a guilty pleasure. I love the Progressive ads on Hulu about not becoming your parents.” She also shared a smile for Belvedere vodka’s new ad showcasing a different side of Daniel Craig. To learn more, check out the ACE website and connect with Jill on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jill Ong is Managing Director of ACE and has spent her career on the global advertising stage–working with iconic brands like Converse and Adidas. We talked about all of this and more—including brand building during a recession—this week on the On Brand podcast.


About Jill Ong

Jill has spent her whole career of 22 years in advertising working on iconic brands like Converse, Beats by Dre, and Sonos. She has deep expertise on global businesses and the APAC region, with work experience spanning China, New York, Hong Kong, and Singapore. She moved to New York in 2010 during the Big Recession and has been in the Anomaly/ACE family ever since. As Managing Director of ACE, she’s charged with inspiring and nurturing people and optimizing operations across ACE.

On a sabbatical in Puerto Escondido 5 years ago, Jill decided to challenge her lack of sporting ability to learn surfing. Despite her poor swimming skills and getting a black eye after getting hit by a surfboard on her first day out, she has persevered and has since surfed the breaks of Bali, West Java, Nicaragua, Costa Rica, Johannesburg, and Mexico.


Episode Highlights

An All-Star brand. “Converse is the best brand I’ve ever worked on,” Jill began, citing a global campaign all about reinforcing the meaning of this iconic brand. “Converse is all about being scrappy and creative.”

Global brand building starts with the customer. “And customers are so different—down to where they’re at in terms of lifecycle with your brand in different parts of the globe.”

How do you build a brand during the recession? “Budgets will be tight. You have to be strategic about how you communicate that—think twice about that Super Bowl ad and what it says about your brand.” However, Jill also noted that recessions are times when brand loyalty can be built.

What brand has made Jill smile recently? Jill brought not one but two brands. “I watch a lot of TV for work but it’s also a guilty pleasure. I love the Progressive ads on Hulu about not becoming your parents.” She also shared a smile for Belvedere vodka’s new ad showcasing a different side of Daniel Craig.

To learn more, check out the ACE website and connect with Jill on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1844 The Naughty and Nice Brands of 2022 with Matt Williams https://www.nickwestergaard.com/the-naughty-and-nice-brands-of-2022-with-matt-williams This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. About Matt Williams Matt Williams is Chief Growth Officer for Brand Federation, a brand strategy consultancy in Richmond, Virginia. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is a Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing. The Naughty List 2022 was the year of billionaires behaving badly. Here are a few of the ones we talked about. Twitter, Elon Musk—The world’s richest man, Elon Musk, created a $44 billion cash bonfire by buying and systematically destroying Twitter. “The ‘Chief Twit,’” as Williams called Musk, “deserves a boulder size lump of coal.” FTX, Sam Bankman-Fried—Good virtual eye contact; work to bring your hands up and into gestures to reinforce key points. Brands built on false promises don’t stand long. Matt and I further discussed what this meant for “the brand of crypto.” Theranos, Elizabeth Holmes—Holmes, a self-made billionaire who served as CEO of Theranos, built the company into a promising brand—on a foundation of lies. It collapsed because of dishonesty, lack of transparency, and overall bad behavior at the top, and it earned Holmes an 11-year prison sentence this year. How about some nice brands and billionaires? The Nice List “The words ’nice’ and ‘billionaires’ aren’t typically heard together,” joked Matt as we began our discussion of the other half of the list. However, several billionaires and brands used their powers for good this year. Patagonia, Yvon Chouinard—Patagonia’s founder, Yvon Chouinard, built a worldwide brand known for sustainability. This year, Chouinard transferred his ownership in the outdoor apparel company, valued at $3 billion, to a trust designed to protect the company’s independence and donate its profits – often north of $100 million annually—to protecting our planet. Brands built on purposeful behavior endure. Dolly Parton, Doggy Parton—Country music icon and entrepreneur Dolly Parton launched her Doggy Parton collection of pet dog accessories, merging her love of animals with her can-do philanthropy. A portion of every sale supports animal rescue efforts. Jeff Bezos even recognized the power of Dolly Parton, writing her a check for $100 million to spend on charitable causes. Eileen Fisher, Eileen Fisher—“Fashion isn’t always nice,” Matt began. However, Fisher built a fashion empire that supported more realistic apparel for women of every age and body type. And instead of taking her company public, she began transferring ownership to employees in 2006. Today, as Fisher steps away from the brand’s leadership, employees own nearly half the company. What brand has made Matt smile recently? As always, with the list focus of this annual episode, I was worried that I’d taken all of Matt’s “smiles.” However, he assured me that he had one left. And a timely one at that with the World Cup—USA soccer. “They represent great brand behavior by seeking pay equity for their women’s team.” To learn more about Matt Williams, check out the Brand Federation website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Dec 2022 10:00:00 -0000 The Naughty and Nice Brands of 2022 with Matt Williams full Nick Westergaard This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. About Matt Williams Matt Williams is Chief Growth Officer for Brand Federation, a brand strategy consultancy in Richmond, Virginia. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is a Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing. The Naughty List 2022 was the year of billionaires behaving badly. Here are a few of the ones we talked about. Twitter, Elon Musk—The world’s richest man, Elon Musk, created a $44 billion cash bonfire by buying and systematically destroying Twitter. “The ‘Chief Twit,’” as Williams called Musk, “deserves a boulder size lump of coal.” FTX, Sam Bankman-Fried—Good virtual eye contact; work to bring your hands up and into gestures to reinforce key points. Brands built on false promises don’t stand long. Matt and I further discussed what this meant for “the brand of crypto.” Theranos, Elizabeth Holmes—Holmes, a self-made billionaire who served as CEO of Theranos, built the company into a promising brand—on a foundation of lies. It collapsed because of dishonesty, lack of transparency, and overall bad behavior at the top, and it earned Holmes an 11-year prison sentence this year. How about some nice brands and billionaires? The Nice List “The words ’nice’ and ‘billionaires’ aren’t typically heard together,” joked Matt as we began our discussion of the other half of the list. However, several billionaires and brands used their powers for good this year. Patagonia, Yvon Chouinard—Patagonia’s founder, Yvon Chouinard, built a worldwide brand known for sustainability. This year, Chouinard transferred his ownership in the outdoor apparel company, valued at $3 billion, to a trust designed to protect the company’s independence and donate its profits – often north of $100 million annually—to protecting our planet. Brands built on purposeful behavior endure. Dolly Parton, Doggy Parton—Country music icon and entrepreneur Dolly Parton launched her Doggy Parton collection of pet dog accessories, merging her love of animals with her can-do philanthropy. A portion of every sale supports animal rescue efforts. Jeff Bezos even recognized the power of Dolly Parton, writing her a check for $100 million to spend on charitable causes. Eileen Fisher, Eileen Fisher—“Fashion isn’t always nice,” Matt began. However, Fisher built a fashion empire that supported more realistic apparel for women of every age and body type. And instead of taking her company public, she began transferring ownership to employees in 2006. Today, as Fisher steps away from the brand’s leadership, employees own nearly half the company. What brand has made Matt smile recently? As always, with the list focus of this annual episode, I was worried that I’d taken all of Matt’s “smiles.” However, he assured me that he had one left. And a timely one at that with the World Cup—USA soccer. “They represent great brand behavior by seeking pay equity for their women’s team.” To learn more about Matt Williams, check out the Brand Federation website. Learn more about your ad choices. Visit megaphone.fm/adchoices This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year.


About Matt Williams

Matt Williams is Chief Growth Officer for Brand Federation, a brand strategy consultancy in Richmond, Virginia. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is a Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing.

The Naughty List

2022 was the year of billionaires behaving badly. Here are a few of the ones we talked about.

Twitter, Elon Musk—The world’s richest man, Elon Musk, created a $44 billion cash bonfire by buying and systematically destroying Twitter. “The ‘Chief Twit,’” as Williams called Musk, “deserves a boulder size lump of coal.”

FTX, Sam Bankman-Fried—Good virtual eye contact; work to bring your hands up and into gestures to reinforce key points. Brands built on false promises don’t stand long. Matt and I further discussed what this meant for “the brand of crypto.”

Theranos, Elizabeth Holmes—Holmes, a self-made billionaire who served as CEO of Theranos, built the company into a promising brand—on a foundation of lies. It collapsed because of dishonesty, lack of transparency, and overall bad behavior at the top, and it earned Holmes an 11-year prison sentence this year.

How about some nice brands and billionaires?

The Nice List

“The words ’nice’ and ‘billionaires’ aren’t typically heard together,” joked Matt as we began our discussion of the other half of the list. However, several billionaires and brands used their powers for good this year.

Patagonia, Yvon Chouinard—Patagonia’s founder, Yvon Chouinard, built a worldwide brand known for sustainability. This year, Chouinard transferred his ownership in the outdoor apparel company, valued at $3 billion, to a trust designed to protect the company’s independence and donate its profits – often north of $100 million annually—to protecting our planet. Brands built on purposeful behavior endure.

Dolly Parton, Doggy Parton—Country music icon and entrepreneur Dolly Parton launched her Doggy Parton collection of pet dog accessories, merging her love of animals with her can-do philanthropy. A portion of every sale supports animal rescue efforts. Jeff Bezos even recognized the power of Dolly Parton, writing her a check for $100 million to spend on charitable causes.

Eileen Fisher, Eileen Fisher—“Fashion isn’t always nice,” Matt began. However, Fisher built a fashion empire that supported more realistic apparel for women of every age and body type. And instead of taking her company public, she began transferring ownership to employees in 2006. Today, as Fisher steps away from the brand’s leadership, employees own nearly half the company.

What brand has made Matt smile recently? As always, with the list focus of this annual episode, I was worried that I’d taken all of Matt’s “smiles.” However, he assured me that he had one left. And a timely one at that with the World Cup—USA soccer. “They represent great brand behavior by seeking pay equity for their women’s team.”

To learn more about Matt Williams, check out the Brand Federation website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2093 Video Brand Storytelling with Tony Gnau https://www.nickwestergaard.com/video-brand-storytelling-with-tony-gnau Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and sizes tell better stories through video. We discussed all of this and more, this week on the On Brand podcast. About Tony Gnau Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to win 18 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos. Finally, he is a former USC Trojan football player, Star Wars geek, and a devoted husband and father. Episode Highlights “There are a bunch of hurdles with video!” Tony laughed as we began. I confessed to being challenged by DIY video. Video is a part of everything. But how do we use it better? “Video is a tactic but it’s a tactic that needs its own strategy.” What brand videos does the video guy like? I couldn’t wait to ask Tony this. “GoPro does such a great job with user-generated content.” He also pointed us to J.Crew which creates engaging behind-the-scenes videos about how they chose colors. What brand has made Tony smile recently? Tony told us about the videos from Milwaukee Tool Company that feature the organization's own in-house rock band. To learn more, go to TonyGnau.com and the T60 Productions website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Dec 2022 10:00:00 -0000 Video Brand Storytelling with Tony Gnau full Nick Westergaard Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and sizes tell better stories through video. We discussed all of this and more, this week on the On Brand podcast. About Tony Gnau Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to win 18 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos. Finally, he is a former USC Trojan football player, Star Wars geek, and a devoted husband and father. Episode Highlights “There are a bunch of hurdles with video!” Tony laughed as we began. I confessed to being challenged by DIY video. Video is a part of everything. But how do we use it better? “Video is a tactic but it’s a tactic that needs its own strategy.” What brand videos does the video guy like? I couldn’t wait to ask Tony this. “GoPro does such a great job with user-generated content.” He also pointed us to J.Crew which creates engaging behind-the-scenes videos about how they chose colors. What brand has made Tony smile recently? Tony told us about the videos from Milwaukee Tool Company that feature the organization's own in-house rock band. To learn more, go to TonyGnau.com and the T60 Productions website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and sizes tell better stories through video. We discussed all of this and more, this week on the On Brand podcast.


About Tony Gnau

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to win 18 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos. Finally, he is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.


Episode Highlights

“There are a bunch of hurdles with video!” Tony laughed as we began. I confessed to being challenged by DIY video.

Video is a part of everything. But how do we use it better? “Video is a tactic but it’s a tactic that needs its own strategy.”

What brand videos does the video guy like? I couldn’t wait to ask Tony this. “GoPro does such a great job with user-generated content.” He also pointed us to J.Crew which creates engaging behind-the-scenes videos about how they chose colors.

What brand has made Tony smile recently? Tony told us about the videos from Milwaukee Tool Company that feature the organization's own in-house rock band.

To learn more, go to TonyGnau.com and the T60 Productions website.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1643 Leading Through Story with Katie McCleary https://www.nickwestergaard.com/leading-through-story-with-katie-mccleary Katie McCleary is a storyteller, professor of leadership, and co-author of the book Bridge the Gap. As founder of the nonprofit 916 Ink, she helps transform underprivileged youth into confident authors. We discussed all of this and more this week on the On Brand podcast. About Katie McCleary Katie McCleary is a storyteller, professor of leadership, and a lover of people. She is co-author of Bridge the Gap, which Inc. Magazine named 1 of 3 business books to read in 2022. Her work has been featured by Forbes, PBS, Shondaland, New York Post, and more. Katie hosts NPR CapRadio’s leadership podcast, “The Drive,” in partnership with The American Leadership Forum. She is also the founder of 916 Ink, a nonprofit that has transformed over 4,500 youth into confident authors who know the power of their voice and story. Mashable named her as a “Real Miss America” for her projects in low-income communities. She teaches leadership in the master’s program at Pacific University and is passionate about amplifying people’s personal stories to create positive change. Episode Highlights “Leadership is everywhere,” Katie began. “It’s a personality choice‚ where you lean in to understanding. You have to schedule time to get to know your people.” It can even be 20 minutes. How to bridge the gap in a polarized world? Story helps here as well. “If I know your story, I can’t deny your humanity.” We spend so much time at work, it’s important to create communities of belonging here as well. What’s one thing you can do to better connect with others? “Before your next networking event or meeting, go to the bathroom and wash your hands with cold water. The cold water resets your nervous system and provides you with a moment to check in with yourself.” What brand has made Katie smile recently? “I love Short Story.” Not simply short stories (she loves those too) but the box program with clothing for petite women, which also includes personal touches like handwritten notes. To learn more, go to HowToBridgeTheGap.com and check out the work that 916 Ink is doing. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Dec 2022 10:00:00 -0000 Leading Through Story with Katie McCleary full Nick Westergaard Katie McCleary is a storyteller, professor of leadership, and co-author of the book Bridge the Gap. Katie McCleary is a storyteller, professor of leadership, and co-author of the book Bridge the Gap. As founder of the nonprofit 916 Ink, she helps transform underprivileged youth into confident authors. We discussed all of this and more this week on the On Brand podcast. About Katie McCleary Katie McCleary is a storyteller, professor of leadership, and a lover of people. She is co-author of Bridge the Gap, which Inc. Magazine named 1 of 3 business books to read in 2022. Her work has been featured by Forbes, PBS, Shondaland, New York Post, and more. Katie hosts NPR CapRadio’s leadership podcast, “The Drive,” in partnership with The American Leadership Forum. She is also the founder of 916 Ink, a nonprofit that has transformed over 4,500 youth into confident authors who know the power of their voice and story. Mashable named her as a “Real Miss America” for her projects in low-income communities. She teaches leadership in the master’s program at Pacific University and is passionate about amplifying people’s personal stories to create positive change. Episode Highlights “Leadership is everywhere,” Katie began. “It’s a personality choice‚ where you lean in to understanding. You have to schedule time to get to know your people.” It can even be 20 minutes. How to bridge the gap in a polarized world? Story helps here as well. “If I know your story, I can’t deny your humanity.” We spend so much time at work, it’s important to create communities of belonging here as well. What’s one thing you can do to better connect with others? “Before your next networking event or meeting, go to the bathroom and wash your hands with cold water. The cold water resets your nervous system and provides you with a moment to check in with yourself.” What brand has made Katie smile recently? “I love Short Story.” Not simply short stories (she loves those too) but the box program with clothing for petite women, which also includes personal touches like handwritten notes. To learn more, go to HowToBridgeTheGap.com and check out the work that 916 Ink is doing. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Katie McCleary is a storyteller, professor of leadership, and co-author of the book Bridge the Gap. As founder of the nonprofit 916 Ink, she helps transform underprivileged youth into confident authors. We discussed all of this and more this week on the On Brand podcast.


About Katie McCleary

Katie McCleary is a storyteller, professor of leadership, and a lover of people. She is co-author of Bridge the Gap, which Inc. Magazine named 1 of 3 business books to read in 2022. Her work has been featured by Forbes, PBS, Shondaland, New York Post, and more. Katie hosts NPR CapRadio’s leadership podcast, “The Drive,” in partnership with The American Leadership Forum. She is also the founder of 916 Ink, a nonprofit that has transformed over 4,500 youth into confident authors who know the power of their voice and story. Mashable named her as a “Real Miss America” for her projects in low-income communities. She teaches leadership in the master’s program at Pacific University and is passionate about amplifying people’s personal stories to create positive change.


Episode Highlights

“Leadership is everywhere,” Katie began. “It’s a personality choice‚ where you lean in to understanding. You have to schedule time to get to know your people.” It can even be 20 minutes.

How to bridge the gap in a polarized world? Story helps here as well. “If I know your story, I can’t deny your humanity.” We spend so much time at work, it’s important to create communities of belonging here as well.

What’s one thing you can do to better connect with others? “Before your next networking event or meeting, go to the bathroom and wash your hands with cold water. The cold water resets your nervous system and provides you with a moment to check in with yourself.”

What brand has made Katie smile recently? “I love Short Story.” Not simply short stories (she loves those too) but the box program with clothing for petite women, which also includes personal touches like handwritten notes.

To learn more, go to HowToBridgeTheGap.com and check out the work that 916 Ink is doing.


As We Wrap …

Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.

Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1811 How Mailchimp Shows Up Authentically https://www.nickwestergaard.com/how-mailchimp-shows-up-authentically Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authentic and truthful ways. We covered everything from their famous sponsorship of the Serial podcast to their innovative and, again, authentic user experience during our conversation this week on the On Brand podcast. About Mark DiCristina Mark DiCristina is the Vice President of Brand Experience at Mailchimp. He and his team are responsible for ensuring that Mailchimp’s brand shows up in thoughtful and authentic ways. During his time at Mailchimp, Mark spearheaded many of the brand’s largest marketing initiatives such as the launch of Wink, Mailchimp’s in-house agency, and has been fundamental in the creation of Mailchimp’s creative ad campaigns; most recently Guess Less, Sell More. Mark was responsible for the company’s first major ad campaign, “Did You Mean Mailchimp?” which won the Cyber Grand Prix at the 2017 Cannes Lions Festival, and the legendary “MailKimp” ad on NPR’s “Serial” podcast, which landed mentions on “Saturday Night Live,” “The Colbert Report” and “Funny or Die.” Before joining Mailchimp, Mark worked as a production manager at Paste Magazine and was named one of AdAge’s 40 Under 40 in 2017. Episode Highlights “Mail … kimp?” We all remember that infamous sponsorship message at the beginning of the original season of Serial, which was famously included in SNL’s sendup of the podcast. That’s why I had to ask Mark for a bit of an oral history of how this zeitgeist-making moment happened. One of Mailchimp’s biggest lessons from this moment? “We kept quiet and didn’t insert ourselves into it. We just let it happen.” While this advice sounds easy enough, more often than not most marketers look for ways to create more content and conversations around these special moments—which can ruin them. Where do you start with brand experience? Brand experience can be vast. “You have to start with empathy for the customer. Pushing that send button can be a big moment. Same with the moment after you hit send.” That’s why Mailchimp has some fun with these moments with the messages in their interface. “We want to show up as a brand in a way that makes people feel like someone’s home.” What brand has made Mark smile recently? Mark pointed to a big one—Yvon Chouinard, who recently made headlines by declaring that his company Patagonia had a single stakeholder—planet Earth! To learn more, go to the Mailchimp website or connect with Mark on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Nov 2022 10:00:00 -0000 How Mailchimp Shows Up Authentically full Nick Westergaard Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authentic and truthful ways. Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authentic and truthful ways. We covered everything from their famous sponsorship of the Serial podcast to their innovative and, again, authentic user experience during our conversation this week on the On Brand podcast. About Mark DiCristina Mark DiCristina is the Vice President of Brand Experience at Mailchimp. He and his team are responsible for ensuring that Mailchimp’s brand shows up in thoughtful and authentic ways. During his time at Mailchimp, Mark spearheaded many of the brand’s largest marketing initiatives such as the launch of Wink, Mailchimp’s in-house agency, and has been fundamental in the creation of Mailchimp’s creative ad campaigns; most recently Guess Less, Sell More. Mark was responsible for the company’s first major ad campaign, “Did You Mean Mailchimp?” which won the Cyber Grand Prix at the 2017 Cannes Lions Festival, and the legendary “MailKimp” ad on NPR’s “Serial” podcast, which landed mentions on “Saturday Night Live,” “The Colbert Report” and “Funny or Die.” Before joining Mailchimp, Mark worked as a production manager at Paste Magazine and was named one of AdAge’s 40 Under 40 in 2017. Episode Highlights “Mail … kimp?” We all remember that infamous sponsorship message at the beginning of the original season of Serial, which was famously included in SNL’s sendup of the podcast. That’s why I had to ask Mark for a bit of an oral history of how this zeitgeist-making moment happened. One of Mailchimp’s biggest lessons from this moment? “We kept quiet and didn’t insert ourselves into it. We just let it happen.” While this advice sounds easy enough, more often than not most marketers look for ways to create more content and conversations around these special moments—which can ruin them. Where do you start with brand experience? Brand experience can be vast. “You have to start with empathy for the customer. Pushing that send button can be a big moment. Same with the moment after you hit send.” That’s why Mailchimp has some fun with these moments with the messages in their interface. “We want to show up as a brand in a way that makes people feel like someone’s home.” What brand has made Mark smile recently? Mark pointed to a big one—Yvon Chouinard, who recently made headlines by declaring that his company Patagonia had a single stakeholder—planet Earth! To learn more, go to the Mailchimp website or connect with Mark on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authentic and truthful ways. We covered everything from their famous sponsorship of the Serial podcast to their innovative and, again, authentic user experience during our conversation this week on the On Brand podcast.


About Mark DiCristina

Mark DiCristina is the Vice President of Brand Experience at Mailchimp. He and his team are responsible for ensuring that Mailchimp’s brand shows up in thoughtful and authentic ways. During his time at Mailchimp, Mark spearheaded many of the brand’s largest marketing initiatives such as the launch of Wink, Mailchimp’s in-house agency, and has been fundamental in the creation of Mailchimp’s creative ad campaigns; most recently Guess Less, Sell More.

Mark was responsible for the company’s first major ad campaign, “Did You Mean Mailchimp?” which won the Cyber Grand Prix at the 2017 Cannes Lions Festival, and the legendary “MailKimp” ad on NPR’s “Serial” podcast, which landed mentions on “Saturday Night Live,” “The Colbert Report” and “Funny or Die.” Before joining Mailchimp, Mark worked as a production manager at Paste Magazine and was named one of AdAge’s 40 Under 40 in 2017.


Episode Highlights

“Mail … kimp?” We all remember that infamous sponsorship message at the beginning of the original season of Serial, which was famously included in SNL’s sendup of the podcast. That’s why I had to ask Mark for a bit of an oral history of how this zeitgeist-making moment happened.

One of Mailchimp’s biggest lessons from this moment? “We kept quiet and didn’t insert ourselves into it. We just let it happen.” While this advice sounds easy enough, more often than not most marketers look for ways to create more content and conversations around these special moments—which can ruin them.

Where do you start with brand experience? Brand experience can be vast. “You have to start with empathy for the customer. Pushing that send button can be a big moment. Same with the moment after you hit send.” That’s why Mailchimp has some fun with these moments with the messages in their interface. “We want to show up as a brand in a way that makes people feel like someone’s home.”

What brand has made Mark smile recently? Mark pointed to a big one—Yvon Chouinard, who recently made headlines by declaring that his company Patagonia had a single stakeholder—planet Earth!

To learn more, go to the Mailchimp website or connect with Mark on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1855 The Power of Polarization with Tom Suharto https://www.nickwestergaard.com/the-power-of-polarization-with-tom-suharto Tom Suharto leads global strategy at Forsman & Bodenfors where his clients include Volvo, Crocs, Baileys, and H&M. Prior to that, he was at Wieden+Kennedy working on iconic brands like Nike and Disney. We discussed all of this and more, this week on the On Brand podcast. About Tom Suharto Tom Suharto leads global strategy at Forsman & Bodenfors, one of the most creatively awarded agencies of the past decade. His clients at Forsman include Volvo, Polestar, Crocs, Goldman Sachs, Baileys, and H&M, to name a few. Before joining Forsman, Tom spent a decade at Wieden+Kennedy, starting in their Shanghai office where he helped to launch Shanghai Disneyland and led strategy on Nike China. Then in Portland, Oregon, where he worked on Nike Women and Just Do It campaigns, helped launch Samsung flagship phones, and led strategy on Facebook Groups. Episode Highlights The Crocs brand is certainly having a moment … Following a recent trip to New York where my daughter was most excited about visiting the Crocs store (!), I had to talk to Tom about his work with Crocs. “With the pandemic, people started prioritizing comfort and Crocs leaned into that. And being unapologetic about being who you are.” The power of polarization. “We talk a lot with Crocs about polarization—how you want people to (ideally) love you or (not-so-ideally) hate you.” But you want that strong emotional response. The staying power of Just Do It. This work is cited so often, I wanted to dig deeper with someone who worked with this campaign while at Wieden+Kennedy. “For something like this to work, you need context. There needs to be a moment to meet. You also have to know your audience.” For Nike, this has always been the voice of the athlete. “That’s why Just Do It works.” “Strategy in turbulent times is about prioritizing,” Tom shared of the uncertainty around a pending recession. “But brands adding value to people isn't going out of style—even in a recession.” What brand has made Tom smile recently? “I’m going to share a brand that made my kids smile, which, in turn, made me smile.” Just like my Crocs story! Tom told the story of the IRL “MrBeast Burger” that he and his kids love at the American Dream mall in New Jersey. To learn more, check out the Forsman & Bodenfors website and connect with Tom on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Nov 2022 10:00:00 -0000 The Power of Polarization with Tom Suharto full Nick Westergaard Tom Suharto leads global strategy at Forsman & Bodenfors where his clients include Volvo, Crocs, Baileys, and H&M. Tom Suharto leads global strategy at Forsman & Bodenfors where his clients include Volvo, Crocs, Baileys, and H&M. Prior to that, he was at Wieden+Kennedy working on iconic brands like Nike and Disney. We discussed all of this and more, this week on the On Brand podcast. About Tom Suharto Tom Suharto leads global strategy at Forsman & Bodenfors, one of the most creatively awarded agencies of the past decade. His clients at Forsman include Volvo, Polestar, Crocs, Goldman Sachs, Baileys, and H&M, to name a few. Before joining Forsman, Tom spent a decade at Wieden+Kennedy, starting in their Shanghai office where he helped to launch Shanghai Disneyland and led strategy on Nike China. Then in Portland, Oregon, where he worked on Nike Women and Just Do It campaigns, helped launch Samsung flagship phones, and led strategy on Facebook Groups. Episode Highlights The Crocs brand is certainly having a moment … Following a recent trip to New York where my daughter was most excited about visiting the Crocs store (!), I had to talk to Tom about his work with Crocs. “With the pandemic, people started prioritizing comfort and Crocs leaned into that. And being unapologetic about being who you are.” The power of polarization. “We talk a lot with Crocs about polarization—how you want people to (ideally) love you or (not-so-ideally) hate you.” But you want that strong emotional response. The staying power of Just Do It. This work is cited so often, I wanted to dig deeper with someone who worked with this campaign while at Wieden+Kennedy. “For something like this to work, you need context. There needs to be a moment to meet. You also have to know your audience.” For Nike, this has always been the voice of the athlete. “That’s why Just Do It works.” “Strategy in turbulent times is about prioritizing,” Tom shared of the uncertainty around a pending recession. “But brands adding value to people isn't going out of style—even in a recession.” What brand has made Tom smile recently? “I’m going to share a brand that made my kids smile, which, in turn, made me smile.” Just like my Crocs story! Tom told the story of the IRL “MrBeast Burger” that he and his kids love at the American Dream mall in New Jersey. To learn more, check out the Forsman & Bodenfors website and connect with Tom on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Tom Suharto leads global strategy at Forsman & Bodenfors where his clients include Volvo, Crocs, Baileys, and H&M. Prior to that, he was at Wieden+Kennedy working on iconic brands like Nike and Disney. We discussed all of this and more, this week on the On Brand podcast.


About Tom Suharto

Tom Suharto leads global strategy at Forsman & Bodenfors, one of the most creatively awarded agencies of the past decade. His clients at Forsman include Volvo, Polestar, Crocs, Goldman Sachs, Baileys, and H&M, to name a few. Before joining Forsman, Tom spent a decade at Wieden+Kennedy, starting in their Shanghai office where he helped to launch Shanghai Disneyland and led strategy on Nike China. Then in Portland, Oregon, where he worked on Nike Women and Just Do It campaigns, helped launch Samsung flagship phones, and led strategy on Facebook Groups.


Episode Highlights

The Crocs brand is certainly having a moment … Following a recent trip to New York where my daughter was most excited about visiting the Crocs store (!), I had to talk to Tom about his work with Crocs. “With the pandemic, people started prioritizing comfort and Crocs leaned into that. And being unapologetic about being who you are.”

The power of polarization. “We talk a lot with Crocs about polarization—how you want people to (ideally) love you or (not-so-ideally) hate you.” But you want that strong emotional response.

The staying power of Just Do It. This work is cited so often, I wanted to dig deeper with someone who worked with this campaign while at Wieden+Kennedy. “For something like this to work, you need context. There needs to be a moment to meet. You also have to know your audience.” For Nike, this has always been the voice of the athlete. “That’s why Just Do It works.”

“Strategy in turbulent times is about prioritizing,” Tom shared of the uncertainty around a pending recession. “But brands adding value to people isn't going out of style—even in a recession.”

What brand has made Tom smile recently? “I’m going to share a brand that made my kids smile, which, in turn, made me smile.” Just like my Crocs story! Tom told the story of the IRL “MrBeast Burger” that he and his kids love at the American Dream mall in New Jersey.

To learn more, check out the Forsman & Bodenfors website and connect with Tom on LinkedIn.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1722 Inspiring Positive Change with Lesley Bielby https://www.nickwestergaard.com/inspiring-positive-change-with-lesley-bielby Lesley Bielby literally wrote the book on agency account planning—Super Strategist. A 30-year veteran of the world of advertising, she’s now Co-CEO of DiMassimo Goldstein, a leader in Positive-Behavior Change marketing. We discussed all of this and more this week on the On Brand podcast. About Lesley Bielby Lesley Bielby is the Co-CEO of DiGo (DiMassimo Goldstein), the industry-leading agency in Positive Behavior Change marketing, and has authored the only modern guide in account planning, Super Strategist: The Art and Science of Modern Account Planning. A 30-year veteran in the world of advertising, she was one of the British account planners to cross the pond in the turn of the century, to bring the discipline to America. In addition to DiGo, Lesley has led and been a part of a number of agencies including Hill Holiday, McKinney and Silver, Digitas, and MMB. Episode Highlights What is Positive Behavior Change marketing? You know me—I love definitions. Turns out, Positive Behavior Change marketing is exactly what it sounds like. Marketing that inspires a positive change in the life of the consumer. Lesley shared an example from her agency’s work with Better Help. The role of research. First, it must be truly integrated. “It’s about identifying holes at the brand level and what’s needed to fill those holes.” “Creative is still king,” Lesley notes, adding that in today’s shape-shifting advertising and marketing industry, it’s important to ground the work in research and insights. What brand has made Lesley smile recently? I couldn’t wait to hear what I was sure was a research/insight-driven smile from Lesley. And she delivered with a story about the latest campaign from UK-based Pot Noodle. To learn more, check out the DiMassimo Goldstein website as well as Lesley’s book Super Strategist. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Nov 2022 10:00:00 -0000 Inspiring Positive Change with Lesley Bielby full Nick Westergaard Lesley Bielby literally wrote the book on agency account planning—Super Strategist. Lesley Bielby literally wrote the book on agency account planning—Super Strategist. A 30-year veteran of the world of advertising, she’s now Co-CEO of DiMassimo Goldstein, a leader in Positive-Behavior Change marketing. We discussed all of this and more this week on the On Brand podcast. About Lesley Bielby Lesley Bielby is the Co-CEO of DiGo (DiMassimo Goldstein), the industry-leading agency in Positive Behavior Change marketing, and has authored the only modern guide in account planning, Super Strategist: The Art and Science of Modern Account Planning. A 30-year veteran in the world of advertising, she was one of the British account planners to cross the pond in the turn of the century, to bring the discipline to America. In addition to DiGo, Lesley has led and been a part of a number of agencies including Hill Holiday, McKinney and Silver, Digitas, and MMB. Episode Highlights What is Positive Behavior Change marketing? You know me—I love definitions. Turns out, Positive Behavior Change marketing is exactly what it sounds like. Marketing that inspires a positive change in the life of the consumer. Lesley shared an example from her agency’s work with Better Help. The role of research. First, it must be truly integrated. “It’s about identifying holes at the brand level and what’s needed to fill those holes.” “Creative is still king,” Lesley notes, adding that in today’s shape-shifting advertising and marketing industry, it’s important to ground the work in research and insights. What brand has made Lesley smile recently? I couldn’t wait to hear what I was sure was a research/insight-driven smile from Lesley. And she delivered with a story about the latest campaign from UK-based Pot Noodle. To learn more, check out the DiMassimo Goldstein website as well as Lesley’s book Super Strategist. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Lesley Bielby literally wrote the book on agency account planning—Super Strategist. A 30-year veteran of the world of advertising, she’s now Co-CEO of DiMassimo Goldstein, a leader in Positive-Behavior Change marketing. We discussed all of this and more this week on the On Brand podcast.


About Lesley Bielby

Lesley Bielby is the Co-CEO of DiGo (DiMassimo Goldstein), the industry-leading agency in Positive Behavior Change marketing, and has authored the only modern guide in account planning, Super Strategist: The Art and Science of Modern Account Planning. A 30-year veteran in the world of advertising, she was one of the British account planners to cross the pond in the turn of the century, to bring the discipline to America. In addition to DiGo, Lesley has led and been a part of a number of agencies including Hill Holiday, McKinney and Silver, Digitas, and MMB.


Episode Highlights

What is Positive Behavior Change marketing? You know me—I love definitions. Turns out, Positive Behavior Change marketing is exactly what it sounds like. Marketing that inspires a positive change in the life of the consumer. Lesley shared an example from her agency’s work with Better Help.

The role of research. First, it must be truly integrated. “It’s about identifying holes at the brand level and what’s needed to fill those holes.”

“Creative is still king,” Lesley notes, adding that in today’s shape-shifting advertising and marketing industry, it’s important to ground the work in research and insights.

What brand has made Lesley smile recently? I couldn’t wait to hear what I was sure was a research/insight-driven smile from Lesley. And she delivered with a story about the latest campaign from UK-based Pot Noodle.

To learn more, check out the DiMassimo Goldstein website as well as Lesley’s book Super Strategist.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1982 The Mayo Clinic Approach to Leadership https://www.nickwestergaard.com/the-mayo-clinic-approach-to-leadership Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. In addition to working with leaders internally at Mayo, Dr. Winters delivers programs that help healthcare leaders worldwide. We discussed all of this and more this week on the On Brand podcast. About Dr. Richard Winters Dr. Richard Winters is an emergency physician at the Mayo Clinic. As director of leadership development for the Mayo Clinic Care Network, Dr. Winters delivers programs that train leaders at all levels of healthcare organizations worldwide. As an executive coach, Dr. Winters provides coaching for Mayo Clinic leaders. Winters graduated from the Mayo Clinic Alix School of Medicine in 1994 and returned to Mayo Clinic in 2015. Previously, Winters served as managing partner of a democratic physician group, department chair of an emergency department, president of an 800-physician medical staff, and CEO/founder of a startup managed care organization that struggled to survive amidst the complex relationships among hospital, physician, patient, competitors, and insurance providers. He lives in Rochester, Minnesota, with his family. Episode Highlights So, you worked in healthcare during the past few years … I believe “Gah!” was how I phrased my less-than-eloquent opening query about working in emergency medicine during COVID-19. “Healthcare has always been a place of volatility and uncertainty,” Dr. Winters explained. Helping the helpers. As a leadership coach at Mayo, Dr. Winters’s work could be described in connection to the Mister Rogers quote about “looking for the helpers.” He’s charged with helping the helpers, “Ensuring that each level has the resources they need.” “Leadership is culture,” Dr. Winters detailed. “It’s not just the placards and screensavers. You have to walk the talk.” For the Mayo Clinic, this goes all the way back to the founders and continues today at every level. What brand has made Dr. Winters smile recently? “Song Tea from San Francisco,” is a brand that Richard loves as it makes him feel connected to the world. To learn more, go to his website and connect with him on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Nov 2022 10:00:00 -0000 The Mayo Clinic Approach to Leadership full Nick Westergaard Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. In addition to working with leaders internally at Mayo, Dr. Winters delivers programs that help healthcare leaders worldwide. We discussed all of this and more this week on the On Brand podcast. About Dr. Richard Winters Dr. Richard Winters is an emergency physician at the Mayo Clinic. As director of leadership development for the Mayo Clinic Care Network, Dr. Winters delivers programs that train leaders at all levels of healthcare organizations worldwide. As an executive coach, Dr. Winters provides coaching for Mayo Clinic leaders. Winters graduated from the Mayo Clinic Alix School of Medicine in 1994 and returned to Mayo Clinic in 2015. Previously, Winters served as managing partner of a democratic physician group, department chair of an emergency department, president of an 800-physician medical staff, and CEO/founder of a startup managed care organization that struggled to survive amidst the complex relationships among hospital, physician, patient, competitors, and insurance providers. He lives in Rochester, Minnesota, with his family. Episode Highlights So, you worked in healthcare during the past few years … I believe “Gah!” was how I phrased my less-than-eloquent opening query about working in emergency medicine during COVID-19. “Healthcare has always been a place of volatility and uncertainty,” Dr. Winters explained. Helping the helpers. As a leadership coach at Mayo, Dr. Winters’s work could be described in connection to the Mister Rogers quote about “looking for the helpers.” He’s charged with helping the helpers, “Ensuring that each level has the resources they need.” “Leadership is culture,” Dr. Winters detailed. “It’s not just the placards and screensavers. You have to walk the talk.” For the Mayo Clinic, this goes all the way back to the founders and continues today at every level. What brand has made Dr. Winters smile recently? “Song Tea from San Francisco,” is a brand that Richard loves as it makes him feel connected to the world. To learn more, go to his website and connect with him on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. In addition to working with leaders internally at Mayo, Dr. Winters delivers programs that help healthcare leaders worldwide. We discussed all of this and more this week on the On Brand podcast.


About Dr. Richard Winters

Dr. Richard Winters is an emergency physician at the Mayo Clinic. As director of leadership development for the Mayo Clinic Care Network, Dr. Winters delivers programs that train leaders at all levels of healthcare organizations worldwide. As an executive coach, Dr. Winters provides coaching for Mayo Clinic leaders. Winters graduated from the Mayo Clinic Alix School of Medicine in 1994 and returned to Mayo Clinic in 2015.

Previously, Winters served as managing partner of a democratic physician group, department chair of an emergency department, president of an 800-physician medical staff, and CEO/founder of a startup managed care organization that struggled to survive amidst the complex relationships among hospital, physician, patient, competitors, and insurance providers. He lives in Rochester, Minnesota, with his family.

Episode Highlights

So, you worked in healthcare during the past few years … I believe “Gah!” was how I phrased my less-than-eloquent opening query about working in emergency medicine during COVID-19. “Healthcare has always been a place of volatility and uncertainty,” Dr. Winters explained.

Helping the helpers. As a leadership coach at Mayo, Dr. Winters’s work could be described in connection to the Mister Rogers quote about “looking for the helpers.” He’s charged with helping the helpers, “Ensuring that each level has the resources they need.”

“Leadership is culture,” Dr. Winters detailed. “It’s not just the placards and screensavers. You have to walk the talk.” For the Mayo Clinic, this goes all the way back to the founders and continues today at every level.

What brand has made Dr. Winters smile recently? “Song Tea from San Francisco,” is a brand that Richard loves as it makes him feel connected to the world.

To learn more, go to his website and connect with him on LinkedIn.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1810 The Power of Language in DEI with Beth Livingston https://www.nickwestergaard.com/the-power-of-language-in-dei-with-beth-livingston Beth A. Livingston is a professor, consultant, author, and speaker focused on human resources, gender & diversity, and the management of work & family—all in the service of the employee experience. She’s also a colleague of mine at the University of Iowa’s Tippie College of Business and co-author of the new book Shared Sisterhood. We discussed all of this and more, this week on the On Brand podcast. About Beth A. Livingston Dr. Beth Livingston is the Ralph L. Sheets Associate Professor of Industrial Relations at the University of Iowa’s Tippie College of Business. She’s also an internal advisor with the Healthier Workforce Center of the Midwest, a NIOSH Center of Excellence, and the faculty director of the Dore-Tippie Women's Leadership program. After receiving her Ph.D. from the University of Florida, and her MBA from the University of Kentucky, she began her career at Cornell University in the School of Industrial and Labor Relations before moving to the Midwest. She studies and teaches human resource management, gender & diversity, and the management of work and family in the service of employee well-being. Her research has been highlighted in the New York Times, NPR, and the Harvard Business Review, and she has been published in multiple top academic journals. Dr. Livingston has also done executive education, speaking engagements, and consulting for companies and non-profits such as Accenture, John Deere, Yves Saint Laurent Beauty, HNI/Allsteel, and Hollaback! (now Right to Be) and is the co-author of the book Shared Sisterhood, published by Harvard Business Review Press. Episode Highlights “Everything you know—about marketing, managing, leading—has changed.” It’s been a busy two years for Beth Livingston, who studies remote work and DEI issues in the workplace. “People and organizations are ready to learn more about this." Thinking and doing. With big issues like gender and race, action both thinking and action are critical in driving change. “We talk a lot about doing in the book,” Beth notes. “There are thinking, feeling, and doing questions at the end of each chapter.” What’s one thing you can do right now on these big issues of gender and race? I thought I’d asked Beth a hardball question but she knocked it out of the park with not one but two things you can do. “The lowest hanging fruit is looking at where you get your news and who you follow on social media. The second thing you can do is look around at work.” What brand has made Beth smile recently? After a recent trip to New York, Beth and her daughter shared several smiles over the Playbill brand as they saw four Broadway shows. To learn more, check out Beth’s website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 31 Oct 2022 09:00:00 -0000 The Power of Language in DEI with Beth Livingston full Nick Westergaard Beth A. Livingston is a professor, consultant, author, and speaker focused on human resources, gender & diversity, and the management of work & family—all in the service of the employee experience. Beth A. Livingston is a professor, consultant, author, and speaker focused on human resources, gender & diversity, and the management of work & family—all in the service of the employee experience. She’s also a colleague of mine at the University of Iowa’s Tippie College of Business and co-author of the new book Shared Sisterhood. We discussed all of this and more, this week on the On Brand podcast. About Beth A. Livingston Dr. Beth Livingston is the Ralph L. Sheets Associate Professor of Industrial Relations at the University of Iowa’s Tippie College of Business. She’s also an internal advisor with the Healthier Workforce Center of the Midwest, a NIOSH Center of Excellence, and the faculty director of the Dore-Tippie Women's Leadership program. After receiving her Ph.D. from the University of Florida, and her MBA from the University of Kentucky, she began her career at Cornell University in the School of Industrial and Labor Relations before moving to the Midwest. She studies and teaches human resource management, gender & diversity, and the management of work and family in the service of employee well-being. Her research has been highlighted in the New York Times, NPR, and the Harvard Business Review, and she has been published in multiple top academic journals. Dr. Livingston has also done executive education, speaking engagements, and consulting for companies and non-profits such as Accenture, John Deere, Yves Saint Laurent Beauty, HNI/Allsteel, and Hollaback! (now Right to Be) and is the co-author of the book Shared Sisterhood, published by Harvard Business Review Press. Episode Highlights “Everything you know—about marketing, managing, leading—has changed.” It’s been a busy two years for Beth Livingston, who studies remote work and DEI issues in the workplace. “People and organizations are ready to learn more about this." Thinking and doing. With big issues like gender and race, action both thinking and action are critical in driving change. “We talk a lot about doing in the book,” Beth notes. “There are thinking, feeling, and doing questions at the end of each chapter.” What’s one thing you can do right now on these big issues of gender and race? I thought I’d asked Beth a hardball question but she knocked it out of the park with not one but two things you can do. “The lowest hanging fruit is looking at where you get your news and who you follow on social media. The second thing you can do is look around at work.” What brand has made Beth smile recently? After a recent trip to New York, Beth and her daughter shared several smiles over the Playbill brand as they saw four Broadway shows. To learn more, check out Beth’s website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Beth A. Livingston is a professor, consultant, author, and speaker focused on human resources, gender & diversity, and the management of work & family—all in the service of the employee experience. She’s also a colleague of mine at the University of Iowa’s Tippie College of Business and co-author of the new book Shared Sisterhood. We discussed all of this and more, this week on the On Brand podcast.


About Beth A. Livingston

Dr. Beth Livingston is the Ralph L. Sheets Associate Professor of Industrial Relations at the University of Iowa’s Tippie College of Business. She’s also an internal advisor with the Healthier Workforce Center of the Midwest, a NIOSH Center of Excellence, and the faculty director of the Dore-Tippie Women's Leadership program.

After receiving her Ph.D. from the University of Florida, and her MBA from the University of Kentucky, she began her career at Cornell University in the School of Industrial and Labor Relations before moving to the Midwest. She studies and teaches human resource management, gender & diversity, and the management of work and family in the service of employee well-being.

Her research has been highlighted in the New York Times, NPR, and the Harvard Business Review, and she has been published in multiple top academic journals. Dr. Livingston has also done executive education, speaking engagements, and consulting for companies and non-profits such as Accenture, John Deere, Yves Saint Laurent Beauty, HNI/Allsteel, and Hollaback! (now Right to Be) and is the co-author of the book Shared Sisterhood, published by Harvard Business Review Press.

Episode Highlights

“Everything you know—about marketing, managing, leading—has changed.” It’s been a busy two years for Beth Livingston, who studies remote work and DEI issues in the workplace. “People and organizations are ready to learn more about this."

Thinking and doing. With big issues like gender and race, action both thinking and action are critical in driving change. “We talk a lot about doing in the book,” Beth notes. “There are thinking, feeling, and doing questions at the end of each chapter.”

What’s one thing you can do right now on these big issues of gender and race? I thought I’d asked Beth a hardball question but she knocked it out of the park with not one but two things you can do. “The lowest hanging fruit is looking at where you get your news and who you follow on social media. The second thing you can do is look around at work.”

What brand has made Beth smile recently? After a recent trip to New York, Beth and her daughter shared several smiles over the Playbill brand as they saw four Broadway shows.

To learn more, check out Beth’s website and connect with her on LinkedIn.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1922 Building Creative Teams with Patrick Holly https://www.nickwestergaard.com/building-creative-teams-with-patrick-holly Patrick Holly has worked for agencies like R/GA and brands like Apple, Uber, and Harley Davidson, where he served as brand director. Currently, he's Upwork’s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are changing the way the world thinks about work. We discussed all of this and more this week on the On Brand podcast. About Patrick Holly Patrick Holly is a multidisciplinary creative whose career has run the gamut from agencies like R/GA and AKQA, to brands like Apple and Uber, to building a content platform with Steph Curry. He currently serves as Upwork’s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are changing the way the world thinks about work. Prior to joining Upwork, Patrick was the brand director at Harley Davidson, overseeing content, PR, social, and brand partnerships. When Patrick is not working, he spends most of his time on two wheels or watching Sex and the City reruns with his wife and dogs in Austin, Texas. Episode Highlights Working for a brand as “effortlessly cool” as Harley Davidson. What was that like? “It was stressful!” Patrick laughed, noting that the pandemic created challenges in connecting these rabid fans without motorcycle shows. “We ended up holding a No Show on Instagram—an All-Show, No Go.” Redefining how work works. In the wake of the pandemic, Upwork launched its latest brand campaign to address one of the biggest changes in how we work since the invention of the assembly line: the shift away from full-time, in-person work to hybrid workforce models that leverage remote talent. Patrick called this “Hollywood model” while I joked that it's like building a heist team. “A brand is only as strong as the team building it,” Patrick notes. “As advertisers and marketers, our job is to stand out in a way that feels honest to the brand.” That's why the Upwork launch included a zombie musical to communicate that the old ways of work are dead. “Who better to tell you something's dead than a zombie?” What brand has made Patrick smile recently? “I'm gonna share a local Austin brand—Tito's.” The vodka brand recently captured Patrick's attention with a campaign on why they weren't creating a seltzer as other spirit brands have. Sometimes you can stand out by zipping where others zag. To learn more, check out the Upwork website and connect with Patrick on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Oct 2022 09:00:00 -0000 Building Creative Teams with Patrick Holly full Nick Westergaard Patrick Holly has worked for agencies like R/GA and brands like Apple, Uber, and Harley Davidson, where he served as brand director. Patrick Holly has worked for agencies like R/GA and brands like Apple, Uber, and Harley Davidson, where he served as brand director. Currently, he's Upwork’s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are changing the way the world thinks about work. We discussed all of this and more this week on the On Brand podcast. About Patrick Holly Patrick Holly is a multidisciplinary creative whose career has run the gamut from agencies like R/GA and AKQA, to brands like Apple and Uber, to building a content platform with Steph Curry. He currently serves as Upwork’s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are changing the way the world thinks about work. Prior to joining Upwork, Patrick was the brand director at Harley Davidson, overseeing content, PR, social, and brand partnerships. When Patrick is not working, he spends most of his time on two wheels or watching Sex and the City reruns with his wife and dogs in Austin, Texas. Episode Highlights Working for a brand as “effortlessly cool” as Harley Davidson. What was that like? “It was stressful!” Patrick laughed, noting that the pandemic created challenges in connecting these rabid fans without motorcycle shows. “We ended up holding a No Show on Instagram—an All-Show, No Go.” Redefining how work works. In the wake of the pandemic, Upwork launched its latest brand campaign to address one of the biggest changes in how we work since the invention of the assembly line: the shift away from full-time, in-person work to hybrid workforce models that leverage remote talent. Patrick called this “Hollywood model” while I joked that it's like building a heist team. “A brand is only as strong as the team building it,” Patrick notes. “As advertisers and marketers, our job is to stand out in a way that feels honest to the brand.” That's why the Upwork launch included a zombie musical to communicate that the old ways of work are dead. “Who better to tell you something's dead than a zombie?” What brand has made Patrick smile recently? “I'm gonna share a local Austin brand—Tito's.” The vodka brand recently captured Patrick's attention with a campaign on why they weren't creating a seltzer as other spirit brands have. Sometimes you can stand out by zipping where others zag. To learn more, check out the Upwork website and connect with Patrick on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Patrick Holly has worked for agencies like R/GA and brands like Apple, Uber, and Harley Davidson, where he served as brand director. Currently, he's Upwork’s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are changing the way the world thinks about work. We discussed all of this and more this week on the On Brand podcast.


About Patrick Holly

Patrick Holly is a multidisciplinary creative whose career has run the gamut from agencies like R/GA and AKQA, to brands like Apple and Uber, to building a content platform with Steph Curry. He currently serves as Upwork’s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are changing the way the world thinks about work. Prior to joining Upwork, Patrick was the brand director at Harley Davidson, overseeing content, PR, social, and brand partnerships. When Patrick is not working, he spends most of his time on two wheels or watching Sex and the City reruns with his wife and dogs in Austin, Texas.

Episode Highlights

Working for a brand as “effortlessly cool” as Harley Davidson. What was that like? “It was stressful!” Patrick laughed, noting that the pandemic created challenges in connecting these rabid fans without motorcycle shows. “We ended up holding a No Show on Instagram—an All-Show, No Go.”

Redefining how work works. In the wake of the pandemic, Upwork launched its latest brand campaign to address one of the biggest changes in how we work since the invention of the assembly line: the shift away from full-time, in-person work to hybrid workforce models that leverage remote talent. Patrick called this “Hollywood model” while I joked that it's like building a heist team.

“A brand is only as strong as the team building it,” Patrick notes. “As advertisers and marketers, our job is to stand out in a way that feels honest to the brand.” That's why the Upwork launch included a zombie musical to communicate that the old ways of work are dead. “Who better to tell you something's dead than a zombie?”

What brand has made Patrick smile recently? “I'm gonna share a local Austin brand—Tito's.” The vodka brand recently captured Patrick's attention with a campaign on why they weren't creating a seltzer as other spirit brands have. Sometimes you can stand out by zipping where others zag.

To learn more, check out the Upwork website and connect with Patrick on LinkedIn.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1991 The Art of Explanation with Lee LeFever https://www.nickwestergaard.com/the-art-of-explanation-with-lee-lefever Lee LeFever literally wrote the book on explanation. In addition to being the author of The Art of Explanation and Big Enough, he’s the co-founder of Common Craft where he helps leading organizations simplify their explanations through guides, videos, and visuals. We discussed all of this and more this week on the On Brand podcast. About Lee LeFever Lee LeFever is the co-founder of Common Craft and the author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with respected brands like LEGO, Google, Intel, and Ford, and created original explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos, and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State. Episode Highlights Why is it so hard for us to explain things? “We do it every day and we can take it for granted.” Lee went on to note that, just as learning to be a better runner, you can learn to be a better explainer. The curse of knowledge gets in the way. “It curses us by forcing us to use jargon, add examples, and more.” Lee notes that it’s best to err on the side of being familiar. “We’re not dumbing it down, we’re making it familiar.” How to make an explainer video. Common Craft has produced explainer videos that have earned over 50 million views online. All of these are grounded in solid explanations. Where do you start? “Start like you’re talking to your parents—explaining what you do and why it matters.” What brand has made Lee smile recently? On a recent trip to Costco, Lee got a new Winix air purifier that connected seamlessly to his home wifi. To learn more, check out the Common Craft website and Lee’s personal website for info on his books. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Oct 2022 09:00:00 -0000 The Art of Explanation with Lee LeFever full Nick Westergaard Lee LeFever is the co-founder of Common Craft and the author of The Art of Explanation Lee LeFever literally wrote the book on explanation. In addition to being the author of The Art of Explanation and Big Enough, he’s the co-founder of Common Craft where he helps leading organizations simplify their explanations through guides, videos, and visuals. We discussed all of this and more this week on the On Brand podcast. About Lee LeFever Lee LeFever is the co-founder of Common Craft and the author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with respected brands like LEGO, Google, Intel, and Ford, and created original explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos, and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State. Episode Highlights Why is it so hard for us to explain things? “We do it every day and we can take it for granted.” Lee went on to note that, just as learning to be a better runner, you can learn to be a better explainer. The curse of knowledge gets in the way. “It curses us by forcing us to use jargon, add examples, and more.” Lee notes that it’s best to err on the side of being familiar. “We’re not dumbing it down, we’re making it familiar.” How to make an explainer video. Common Craft has produced explainer videos that have earned over 50 million views online. All of these are grounded in solid explanations. Where do you start? “Start like you’re talking to your parents—explaining what you do and why it matters.” What brand has made Lee smile recently? On a recent trip to Costco, Lee got a new Winix air purifier that connected seamlessly to his home wifi. To learn more, check out the Common Craft website and Lee’s personal website for info on his books. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Lee LeFever literally wrote the book on explanation. In addition to being the author of The Art of Explanation and Big Enough, he’s the co-founder of Common Craft where he helps leading organizations simplify their explanations through guides, videos, and visuals. We discussed all of this and more this week on the On Brand podcast.


About Lee LeFever

Lee LeFever is the co-founder of Common Craft and the author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with respected brands like LEGO, Google, Intel, and Ford, and created original explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos, and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State.

Episode Highlights

Why is it so hard for us to explain things? “We do it every day and we can take it for granted.” Lee went on to note that, just as learning to be a better runner, you can learn to be a better explainer.

The curse of knowledge gets in the way. “It curses us by forcing us to use jargon, add examples, and more.” Lee notes that it’s best to err on the side of being familiar. “We’re not dumbing it down, we’re making it familiar.”

How to make an explainer video. Common Craft has produced explainer videos that have earned over 50 million views online. All of these are grounded in solid explanations. Where do you start? “Start like you’re talking to your parents—explaining what you do and why it matters.”

What brand has made Lee smile recently? On a recent trip to Costco, Lee got a new Winix air purifier that connected seamlessly to his home wifi.

To learn more, check out the Common Craft website and Lee’s personal website for info on his books.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1659 Positioning-Based Strategy with Todd Irwin https://www.nickwestergaard.com/positioning-based-strategy-with-todd-irwin Todd Irwin is the Chief Strategy Officer and Founder of Fazer. The brand strategy agency has worked with Fortune 500 brands like Coca-Cola and Nike as well as SMBs and startups. Todd joined me this week on the On Brand podcast to discuss Fazer’s positioning-based brand strategy methodology. About Todd Irwin Todd Irwin is the Chief Strategy Officer and Founder of Fazer, a brand strategy and creative agency. He has developed a compelling brand strategy methodology that delivers business-to-brand strategic alignment to position companies more competitively in markets. Todd brings 30+ years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy's, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies.   Episode Highlights “Branding is a tangible asset,” Todd noted, defying the popular theory that brands are intangible—and thus not always seen as a valuable aspect of the business. “Brand is the product, the people—that’s value.” This also helps tell the value story internally. High brand connection pays off. Todd cited research from Google and Gartner that showed a 500% gain in customers when they have a “high brand connection.” Workshopping brand strategy. Todd stressed that it’s important to have leadership at the table. “You need the C-level, the chair, the founder. You need the vision.” What brand has made Todd smile recently? Todd came prepared. “It’s easy to go to the Apples and Warby Parkers of the world,” Todd began before explaining that his smile came from the personal brand of Ken Burns after watching his recent Benjamin Franklin documentary. To learn more, go to the Fazer website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Oct 2022 09:00:00 -0000 Positioning-Based Strategy with Todd Irwin full Nick Westergaard Todd Irwin is the Chief Strategy Officer and Founder of Fazer. Todd Irwin is the Chief Strategy Officer and Founder of Fazer. The brand strategy agency has worked with Fortune 500 brands like Coca-Cola and Nike as well as SMBs and startups. Todd joined me this week on the On Brand podcast to discuss Fazer’s positioning-based brand strategy methodology. About Todd Irwin Todd Irwin is the Chief Strategy Officer and Founder of Fazer, a brand strategy and creative agency. He has developed a compelling brand strategy methodology that delivers business-to-brand strategic alignment to position companies more competitively in markets. Todd brings 30+ years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy's, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies.   Episode Highlights “Branding is a tangible asset,” Todd noted, defying the popular theory that brands are intangible—and thus not always seen as a valuable aspect of the business. “Brand is the product, the people—that’s value.” This also helps tell the value story internally. High brand connection pays off. Todd cited research from Google and Gartner that showed a 500% gain in customers when they have a “high brand connection.” Workshopping brand strategy. Todd stressed that it’s important to have leadership at the table. “You need the C-level, the chair, the founder. You need the vision.” What brand has made Todd smile recently? Todd came prepared. “It’s easy to go to the Apples and Warby Parkers of the world,” Todd began before explaining that his smile came from the personal brand of Ken Burns after watching his recent Benjamin Franklin documentary. To learn more, go to the Fazer website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Todd Irwin is the Chief Strategy Officer and Founder of Fazer. The brand strategy agency has worked with Fortune 500 brands like Coca-Cola and Nike as well as SMBs and startups. Todd joined me this week on the On Brand podcast to discuss Fazer’s positioning-based brand strategy methodology.


About Todd Irwin

Todd Irwin is the Chief Strategy Officer and Founder of Fazer, a brand strategy and creative agency. He has developed a compelling brand strategy methodology that delivers business-to-brand strategic alignment to position companies more competitively in markets. Todd brings 30+ years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy's, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies.

 

Episode Highlights

“Branding is a tangible asset,” Todd noted, defying the popular theory that brands are intangible—and thus not always seen as a valuable aspect of the business. “Brand is the product, the people—that’s value.” This also helps tell the value story internally.

High brand connection pays off. Todd cited research from Google and Gartner that showed a 500% gain in customers when they have a “high brand connection.”

Workshopping brand strategy. Todd stressed that it’s important to have leadership at the table. “You need the C-level, the chair, the founder. You need the vision.”

What brand has made Todd smile recently? Todd came prepared. “It’s easy to go to the Apples and Warby Parkers of the world,” Todd began before explaining that his smile came from the personal brand of Ken Burns after watching his recent Benjamin Franklin documentary.

To learn more, go to the Fazer website.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2066 How to Sell Yourself with Cindy McGovern https://www.nickwestergaard.com/how-to-sell-yourself-with-cindy-mcgovern Cindy McGovern is the founder of Orange Leaf Consulting and author of the new book Sell Yourself, which helps people create authentic personal brands that they can live day in and day out. We discussed how to do this work and how it intersects with organizational brands this week on the On Brand podcast. About Dr. Cindy McGovern Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.   Episode Highlights “Personal branding IS challenging,” Cindy clarified early on. “It’s holding up a mirror. A personal brand represents who you are, how you behave, what you say, how you react to others and how they react to you. A personal brand is how you present yourself to the world.” What are the three critical components in creating a successful personal brand? Create. If you don’t devote some time and thought to creating a personal brand, or if you think you don’t need one, then the people you interact with will create one for you. They might not create the same one you would like to have. So it is crucial to deliberately create a brand that is authentic and that you will be able to live day in and day out. Live. Simply creating a brand will not help you at all unless you live it consistently. If your brand is “nice,” be nice—all the time. If it’s “professional,” don’t let your professional guard down—ever, at least in public. Sell. If you create an authentic personal brand and live it like it’s who you are, it will be easy to sell others on believing you can live up to your brand. Selling your brand is the same as selling yourself. But it takes some planning, effort, and a conscious choice to rely on your brand to sell yourself. Cindy shared further detail about each during the show. How do personal brands connect with organizational brands? These two should work well together but it can be a challenging conversation. “At the end of the day, the organization is stronger for it if everyone brings their best selves to work,” Cindy notes. What brand has made Cindy smile recently? Are you ready for something shocking? Cindy smiled recently from an experience with an airline. And it was a good smile too! Learn what United did to make Cindy smile this week on the show. To learn more, check out Cindy's website and her book Sell Yourself. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Oct 2022 09:00:00 -0000 How to Sell Yourself with Cindy McGovern full Nick Westergaard Cindy McGovern is the founder of Orange Leaf Consulting and author of the new book Sell Yourself. Cindy McGovern is the founder of Orange Leaf Consulting and author of the new book Sell Yourself, which helps people create authentic personal brands that they can live day in and day out. We discussed how to do this work and how it intersects with organizational brands this week on the On Brand podcast. About Dr. Cindy McGovern Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.   Episode Highlights “Personal branding IS challenging,” Cindy clarified early on. “It’s holding up a mirror. A personal brand represents who you are, how you behave, what you say, how you react to others and how they react to you. A personal brand is how you present yourself to the world.” What are the three critical components in creating a successful personal brand? Create. If you don’t devote some time and thought to creating a personal brand, or if you think you don’t need one, then the people you interact with will create one for you. They might not create the same one you would like to have. So it is crucial to deliberately create a brand that is authentic and that you will be able to live day in and day out. Live. Simply creating a brand will not help you at all unless you live it consistently. If your brand is “nice,” be nice—all the time. If it’s “professional,” don’t let your professional guard down—ever, at least in public. Sell. If you create an authentic personal brand and live it like it’s who you are, it will be easy to sell others on believing you can live up to your brand. Selling your brand is the same as selling yourself. But it takes some planning, effort, and a conscious choice to rely on your brand to sell yourself. Cindy shared further detail about each during the show. How do personal brands connect with organizational brands? These two should work well together but it can be a challenging conversation. “At the end of the day, the organization is stronger for it if everyone brings their best selves to work,” Cindy notes. What brand has made Cindy smile recently? Are you ready for something shocking? Cindy smiled recently from an experience with an airline. And it was a good smile too! Learn what United did to make Cindy smile this week on the show. To learn more, check out Cindy's website and her book Sell Yourself. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Cindy McGovern is the founder of Orange Leaf Consulting and author of the new book Sell Yourself, which helps people create authentic personal brands that they can live day in and day out. We discussed how to do this work and how it intersects with organizational brands this week on the On Brand podcast.


About Dr. Cindy McGovern

Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.

 

Episode Highlights

“Personal branding IS challenging,” Cindy clarified early on. “It’s holding up a mirror. A personal brand represents who you are, how you behave, what you say, how you react to others and how they react to you. A personal brand is how you present yourself to the world.”

What are the three critical components in creating a successful personal brand?

  1. Create. If you don’t devote some time and thought to creating a personal brand, or if you think you don’t need one, then the people you interact with will create one for you. They might not create the same one you would like to have. So it is crucial to deliberately create a brand that is authentic and that you will be able to live day in and day out.
  2. Live. Simply creating a brand will not help you at all unless you live it consistently. If your brand is “nice,” be nice—all the time. If it’s “professional,” don’t let your professional guard down—ever, at least in public.
  3. Sell. If you create an authentic personal brand and live it like it’s who you are, it will be easy to sell others on believing you can live up to your brand. Selling your brand is the same as selling yourself. But it takes some planning, effort, and a conscious choice to rely on your brand to sell yourself.

Cindy shared further detail about each during the show.

How do personal brands connect with organizational brands? These two should work well together but it can be a challenging conversation. “At the end of the day, the organization is stronger for it if everyone brings their best selves to work,” Cindy notes.

What brand has made Cindy smile recently? Are you ready for something shocking? Cindy smiled recently from an experience with an airline. And it was a good smile too! Learn what United did to make Cindy smile this week on the show.

To learn more, check out Cindy's website and her book Sell Yourself.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1862 Purpose-Driven Branding with David Aaker https://www.nickwestergaard.com/purpose-driven-branding-with-david-aaker Branding expert and author David Aaker returns for his third appearance on the On Brand podcast. While he thanked me for having him back, I thanked him for continuing to create interesting work. His latest book is The Future of Purpose-Driven Branding which we discussed this week on the show. About David Aaker David Aaker, is the author of over one hundred articles and 18 books on marketing, business strategy, and branding that have sold over one million copies. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. His latest book is The Future of Purpose-Driven Branding.   Episode Highlights Purpose vs. mission. We jumped right in with a big question that David takes on in the first chapter of his book. What’s the difference between purpose and mission? “Purpose starts as a why question. Mission is a how question.” The two are related but different, which is why David addresses both in his book. Brand as a lens. I jokingly asked David how he keeps writing books. What more is there to say?? David answered on the importance of brand as a lens that you can use to examine issues like stories (the subject of his first On Brand interview) and innovation (what we chatted about during his second visit to the show). “You need branded programs to do all of these things.” The importance of signature programs. David spent a lot of the interview talking about why brands need signature programs that reinforce their social program rather than ad-hoc charitable, socially conscious activities. He points to Dove Beauty as the gold standard while also citing what Thrivent has done to support Habitat for Humanity. What brand has made David smile recently? David pointed to one of his favorite examples, the brand conglomerate Unilever. Specifically, he defended Hellman’s purpose-driven work that was recently attacked in The Wall Street Journal. David makes a good—and on-brand—case for why Hellman’s is on the right track. To learn more, check out his blog at davidaaker.com (his next post will be on the Hellman’s issue noted above) and his new book The Future of Purpose-Driven Branding. Want more David Aaker On Brand? Check out his first appearance on signature stories and his second appearance on innovation. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Sep 2022 09:00:00 -0000 Purpose-Driven Branding with David Aaker full Nick Westergaard Branding expert and author David Aaker returns for his third appearance on the On Brand podcast. Branding expert and author David Aaker returns for his third appearance on the On Brand podcast. While he thanked me for having him back, I thanked him for continuing to create interesting work. His latest book is The Future of Purpose-Driven Branding which we discussed this week on the show. About David Aaker David Aaker, is the author of over one hundred articles and 18 books on marketing, business strategy, and branding that have sold over one million copies. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. His latest book is The Future of Purpose-Driven Branding.   Episode Highlights Purpose vs. mission. We jumped right in with a big question that David takes on in the first chapter of his book. What’s the difference between purpose and mission? “Purpose starts as a why question. Mission is a how question.” The two are related but different, which is why David addresses both in his book. Brand as a lens. I jokingly asked David how he keeps writing books. What more is there to say?? David answered on the importance of brand as a lens that you can use to examine issues like stories (the subject of his first On Brand interview) and innovation (what we chatted about during his second visit to the show). “You need branded programs to do all of these things.” The importance of signature programs. David spent a lot of the interview talking about why brands need signature programs that reinforce their social program rather than ad-hoc charitable, socially conscious activities. He points to Dove Beauty as the gold standard while also citing what Thrivent has done to support Habitat for Humanity. What brand has made David smile recently? David pointed to one of his favorite examples, the brand conglomerate Unilever. Specifically, he defended Hellman’s purpose-driven work that was recently attacked in The Wall Street Journal. David makes a good—and on-brand—case for why Hellman’s is on the right track. To learn more, check out his blog at davidaaker.com (his next post will be on the Hellman’s issue noted above) and his new book The Future of Purpose-Driven Branding. Want more David Aaker On Brand? Check out his first appearance on signature stories and his second appearance on innovation. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Branding expert and author David Aaker returns for his third appearance on the On Brand podcast. While he thanked me for having him back, I thanked him for continuing to create interesting work. His latest book is The Future of Purpose-Driven Branding which we discussed this week on the show.


About David Aaker

David Aaker, is the author of over one hundred articles and 18 books on marketing, business strategy, and branding that have sold over one million copies. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. His latest book is The Future of Purpose-Driven Branding.

 

Episode Highlights

Purpose vs. mission. We jumped right in with a big question that David takes on in the first chapter of his book. What’s the difference between purpose and mission? “Purpose starts as a why question. Mission is a how question.” The two are related but different, which is why David addresses both in his book.

Brand as a lens. I jokingly asked David how he keeps writing books. What more is there to say?? David answered on the importance of brand as a lens that you can use to examine issues like stories (the subject of his first On Brand interview) and innovation (what we chatted about during his second visit to the show). “You need branded programs to do all of these things.”

The importance of signature programs. David spent a lot of the interview talking about why brands need signature programs that reinforce their social program rather than ad-hoc charitable, socially conscious activities. He points to Dove Beauty as the gold standard while also citing what Thrivent has done to support Habitat for Humanity.

What brand has made David smile recently? David pointed to one of his favorite examples, the brand conglomerate Unilever. Specifically, he defended Hellman’s purpose-driven work that was recently attacked in The Wall Street Journal. David makes a good—and on-brand—case for why Hellman’s is on the right track.

To learn more, check out his blog at davidaaker.com (his next post will be on the Hellman’s issue noted above) and his new book The Future of Purpose-Driven Branding.

Want more David Aaker On Brand? Check out his first appearance on signature stories and his second appearance on innovation.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2069 Crafting Your 3-Word Message with Michelle Mazur https://www.nickwestergaard.com/crafting-your-3-word-message-with-michelle-mazur Michelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. This isn’t as easy as it sounds. But with her “3-Word Rebellion” approach—drawing on social movements and her background in market research—Michelle helps brand builders simplify and clarify. She shares how this week on the On Brand podcast. About Michelle Mazur Dr. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.   Episode Highlights “We are terrible at describing what we do!” Michelle exclaimed as we began our conversation. Why is this? Part of it is the Curse of Knowledge but she also cited the work of Lee Lefever noting that our level of knowledge on our business or area of expertise is often Level 10. The mistake we make is addressing our audience at Level 6 when they’re actually at a Level 2. The Russian nesting dolls of messaging. The metaphor was mine but Michelle’s definitions for these concepts imply this hierarchy. “What is messaging? It’s what you want to say. Copywriting is how you turn that into words. And marketing amplifies this—but you have to have the messaging first.” Just three words? How does this work?!? As Michelle explained, 3-Word Rebellions are everywhere. “Look at Simon Sinek and Start with Why and Tim Ferris with the Four-Hour Work Week. This has its roots in social movements such as Black Lives Matter, Make America Great Again, and Me Too. You want to create curiosity around the change you want to see in customers or your industry.” What’s one thing listeners can do to get started? If you’re excited about crafting your 3-Word Rebellion but don’t know where to start, consider this advice from Michelle: “Listen to your clients—they’re constantly talking about you. Plus, it’s great when you can pull from customer language.” What brand has made Michelle smile recently? Funko Pops! I couldn’t agree more—with over 20 of the fun figurines adorning my desk and the walls of the On Brand podcast recording studio. To learn more, check out Michelle’s 3-Word Rebellion audio workshop and her website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Sep 2022 09:00:00 -0000 Crafting Your 3-Word Message with Michelle Mazur full Nick Westergaard Michelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. Michelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. This isn’t as easy as it sounds. But with her “3-Word Rebellion” approach—drawing on social movements and her background in market research—Michelle helps brand builders simplify and clarify. She shares how this week on the On Brand podcast. About Michelle Mazur Dr. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.   Episode Highlights “We are terrible at describing what we do!” Michelle exclaimed as we began our conversation. Why is this? Part of it is the Curse of Knowledge but she also cited the work of Lee Lefever noting that our level of knowledge on our business or area of expertise is often Level 10. The mistake we make is addressing our audience at Level 6 when they’re actually at a Level 2. The Russian nesting dolls of messaging. The metaphor was mine but Michelle’s definitions for these concepts imply this hierarchy. “What is messaging? It’s what you want to say. Copywriting is how you turn that into words. And marketing amplifies this—but you have to have the messaging first.” Just three words? How does this work?!? As Michelle explained, 3-Word Rebellions are everywhere. “Look at Simon Sinek and Start with Why and Tim Ferris with the Four-Hour Work Week. This has its roots in social movements such as Black Lives Matter, Make America Great Again, and Me Too. You want to create curiosity around the change you want to see in customers or your industry.” What’s one thing listeners can do to get started? If you’re excited about crafting your 3-Word Rebellion but don’t know where to start, consider this advice from Michelle: “Listen to your clients—they’re constantly talking about you. Plus, it’s great when you can pull from customer language.” What brand has made Michelle smile recently? Funko Pops! I couldn’t agree more—with over 20 of the fun figurines adorning my desk and the walls of the On Brand podcast recording studio. To learn more, check out Michelle’s 3-Word Rebellion audio workshop and her website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Michelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. This isn’t as easy as it sounds. But with her “3-Word Rebellion” approach—drawing on social movements and her background in market research—Michelle helps brand builders simplify and clarify. She shares how this week on the On Brand podcast.


About Michelle Mazur

Dr. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.

 

Episode Highlights

“We are terrible at describing what we do!” Michelle exclaimed as we began our conversation. Why is this? Part of it is the Curse of Knowledge but she also cited the work of Lee Lefever noting that our level of knowledge on our business or area of expertise is often Level 10. The mistake we make is addressing our audience at Level 6 when they’re actually at a Level 2.

The Russian nesting dolls of messaging. The metaphor was mine but Michelle’s definitions for these concepts imply this hierarchy. “What is messaging? It’s what you want to say. Copywriting is how you turn that into words. And marketing amplifies this—but you have to have the messaging first.”

Just three words? How does this work?!? As Michelle explained, 3-Word Rebellions are everywhere. “Look at Simon Sinek and Start with Why and Tim Ferris with the Four-Hour Work Week. This has its roots in social movements such as Black Lives Matter, Make America Great Again, and Me Too. You want to create curiosity around the change you want to see in customers or your industry.”

What’s one thing listeners can do to get started? If you’re excited about crafting your 3-Word Rebellion but don’t know where to start, consider this advice from Michelle: “Listen to your clients—they’re constantly talking about you. Plus, it’s great when you can pull from customer language.”

What brand has made Michelle smile recently? Funko Pops! I couldn’t agree more—with over 20 of the fun figurines adorning my desk and the walls of the On Brand podcast recording studio.

To learn more, check out Michelle’s 3-Word Rebellion audio workshop and her website.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2033 Leading Through Strategic Narrative with Guillaume Wiatr https://www.nickwestergaard.com/leading-through-strategic-narrative-with-guillaume-wiatr Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization's purpose. His work teaches leaders how to build a strategic narrative. We discussed all of this and more this week on the On Brand podcast. About Guillaume Wiatr Guillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption. A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.   Episode Highlights Storytelling vs. Strategic Narrative. We can’t resist definitions here on the On Brand podcast. As Guillaume was quick to note, businesses have many different stories. “Narratives are systems of stories that you intentionally design to bring customers on your journey.” “Strategic narrative is an act of leadership.” Of course, this work should involve the usual suspects from branding and marketing but for your narrative to shape your organization’s culture the CEO has to be “holding the pencil” as you facilitate these important conversations. Guillaume reinforced this with a story from his work with Horizon Airlines. “Leadership is not a title,” notes Guillaume. “It’s who shows up to participate in a conversation that has an impact on the brand.” What brand has made Guillaume smile recently? In keeping with the idea of bringing about transformation, Guillaume cited the work of Girl’s Garage. To learn more, check out the Metahelm website and connect with Guillaume on LinkedIn and Twitter.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Sep 2022 09:00:00 -0000 Leading Through Strategic Narrative with Guillaume Wiatr full Nick Westergaard Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders craft their strategic narrative. Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization's purpose. His work teaches leaders how to build a strategic narrative. We discussed all of this and more this week on the On Brand podcast. About Guillaume Wiatr Guillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption. A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.   Episode Highlights Storytelling vs. Strategic Narrative. We can’t resist definitions here on the On Brand podcast. As Guillaume was quick to note, businesses have many different stories. “Narratives are systems of stories that you intentionally design to bring customers on your journey.” “Strategic narrative is an act of leadership.” Of course, this work should involve the usual suspects from branding and marketing but for your narrative to shape your organization’s culture the CEO has to be “holding the pencil” as you facilitate these important conversations. Guillaume reinforced this with a story from his work with Horizon Airlines. “Leadership is not a title,” notes Guillaume. “It’s who shows up to participate in a conversation that has an impact on the brand.” What brand has made Guillaume smile recently? In keeping with the idea of bringing about transformation, Guillaume cited the work of Girl’s Garage. To learn more, check out the Metahelm website and connect with Guillaume on LinkedIn and Twitter.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization's purpose. His work teaches leaders how to build a strategic narrative. We discussed all of this and more this week on the On Brand podcast.


About Guillaume Wiatr

Guillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption.

A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.

 

Episode Highlights

Storytelling vs. Strategic Narrative. We can’t resist definitions here on the On Brand podcast. As Guillaume was quick to note, businesses have many different stories. “Narratives are systems of stories that you intentionally design to bring customers on your journey.”

“Strategic narrative is an act of leadership.” Of course, this work should involve the usual suspects from branding and marketing but for your narrative to shape your organization’s culture the CEO has to be “holding the pencil” as you facilitate these important conversations. Guillaume reinforced this with a story from his work with Horizon Airlines.

“Leadership is not a title,” notes Guillaume. “It’s who shows up to participate in a conversation that has an impact on the brand.”

What brand has made Guillaume smile recently? In keeping with the idea of bringing about transformation, Guillaume cited the work of Girl’s Garage.

To learn more, check out the Metahelm website and connect with Guillaume on LinkedIn and Twitter.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2142 Point of Sale and Packaging with Siena Dexter https://www.nickwestergaard.com/point-of-sale-and-packaging-with-siena-dexter As Director of Strategy at Smashbrand, Siena Dexter helps both online and offline brands refine their point-of-sale positioning and packaging. Believe it or not, in 400+ episodes, we haven’t spent that much time talking about these incredibly important topics and touchpoints. Sienna and I discussed point of sale, packaging, and testing this week on the On Brand podcast. About Siena Dexter Siena Dexter is Director of Strategy and Associate Partner at Smashbrand, where she works with FMCG brands to create branding and packaging that’s proven to perform at point of sale through quantifiable data. Working internationally at agencies in London, Dusseldorf, and now Idaho, Siena has positioned brands from startup challengers to multi-brand enterprises for proven commercial success.   Episode Highlights We don’t talk about packaging and point of sale enough … Not to be confused with Encanto’s Bruno, we don’t talk about these important topics nearly enough as we’re distracted by the abundance of shiny new—often digital—things in marketing today. “Direct to consumer is seeing opportunities from shelf,” Siena notes. “Testing feeds into strategy which feeds into testing,” Siena said. However, brands and agencies alike tend to keep testing at arm's length when it should be better integrated—as it is at Smashbrand—to be a more holistic aspect of your ongoing strategy. What’s one thing listeners can do to help with their point of sale today? “Knowledge should be shared more,” Siena began, noting that there are two important things brands can do … “First, understand your audience and make sure they’re the heroes of your story. Not your brand,” Siena cautions. “How does your purpose fit into the lives of consumers?” She also suggested that marketers should start looking at the shelves as they shop and consider the various messages and hierarchies and how they relate to one another. What brand has made Siena smile recently? Siena came prepared for this question! While she was originally going to talk about Dirtea mushroom powders and teas, she settled on a new story featuring a pair of salt and pepper shakers “pinched from Virgin Atlantic.” Listen to the episode for the full story—along with a surprising connection to our point-of-sale conversation. To learn more, check out the Smashbrand website and connect with Siena on LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Sep 2022 09:00:00 -0000 Point of Sale and Packaging with Siena Dexter full Nick Westergaard As Director of Strategy at Smashbrand, Siena Dexter helps both online and offline brands refine their point-of-sale positioning and packaging. As Director of Strategy at Smashbrand, Siena Dexter helps both online and offline brands refine their point-of-sale positioning and packaging. Believe it or not, in 400+ episodes, we haven’t spent that much time talking about these incredibly important topics and touchpoints. Sienna and I discussed point of sale, packaging, and testing this week on the On Brand podcast. About Siena Dexter Siena Dexter is Director of Strategy and Associate Partner at Smashbrand, where she works with FMCG brands to create branding and packaging that’s proven to perform at point of sale through quantifiable data. Working internationally at agencies in London, Dusseldorf, and now Idaho, Siena has positioned brands from startup challengers to multi-brand enterprises for proven commercial success.   Episode Highlights We don’t talk about packaging and point of sale enough … Not to be confused with Encanto’s Bruno, we don’t talk about these important topics nearly enough as we’re distracted by the abundance of shiny new—often digital—things in marketing today. “Direct to consumer is seeing opportunities from shelf,” Siena notes. “Testing feeds into strategy which feeds into testing,” Siena said. However, brands and agencies alike tend to keep testing at arm's length when it should be better integrated—as it is at Smashbrand—to be a more holistic aspect of your ongoing strategy. What’s one thing listeners can do to help with their point of sale today? “Knowledge should be shared more,” Siena began, noting that there are two important things brands can do … “First, understand your audience and make sure they’re the heroes of your story. Not your brand,” Siena cautions. “How does your purpose fit into the lives of consumers?” She also suggested that marketers should start looking at the shelves as they shop and consider the various messages and hierarchies and how they relate to one another. What brand has made Siena smile recently? Siena came prepared for this question! While she was originally going to talk about Dirtea mushroom powders and teas, she settled on a new story featuring a pair of salt and pepper shakers “pinched from Virgin Atlantic.” Listen to the episode for the full story—along with a surprising connection to our point-of-sale conversation. To learn more, check out the Smashbrand website and connect with Siena on LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices As Director of Strategy at Smashbrand, Siena Dexter helps both online and offline brands refine their point-of-sale positioning and packaging. Believe it or not, in 400+ episodes, we haven’t spent that much time talking about these incredibly important topics and touchpoints. Sienna and I discussed point of sale, packaging, and testing this week on the On Brand podcast.


About Siena Dexter

Siena Dexter is Director of Strategy and Associate Partner at Smashbrand, where she works with FMCG brands to create branding and packaging that’s proven to perform at point of sale through quantifiable data. Working internationally at agencies in London, Dusseldorf, and now Idaho, Siena has positioned brands from startup challengers to multi-brand enterprises for proven commercial success.

 

Episode Highlights

We don’t talk about packaging and point of sale enough … Not to be confused with Encanto’s Bruno, we don’t talk about these important topics nearly enough as we’re distracted by the abundance of shiny new—often digital—things in marketing today. “Direct to consumer is seeing opportunities from shelf,” Siena notes.

“Testing feeds into strategy which feeds into testing,” Siena said. However, brands and agencies alike tend to keep testing at arm's length when it should be better integrated—as it is at Smashbrand—to be a more holistic aspect of your ongoing strategy.

What’s one thing listeners can do to help with their point of sale today? “Knowledge should be shared more,” Siena began, noting that there are two important things brands can do …

“First, understand your audience and make sure they’re the heroes of your story. Not your brand,” Siena cautions. “How does your purpose fit into the lives of consumers?” She also suggested that marketers should start looking at the shelves as they shop and consider the various messages and hierarchies and how they relate to one another.

What brand has made Siena smile recently? Siena came prepared for this question! While she was originally going to talk about Dirtea mushroom powders and teas, she settled on a new story featuring a pair of salt and pepper shakers “pinched from Virgin Atlantic.” Listen to the episode for the full story—along with a surprising connection to our point-of-sale conversation.

To learn more, check out the Smashbrand website and connect with Siena on LinkedIn.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1911 The Future of Brand Experience with Brett Hyman https://www.nickwestergaard.com/the-future-of-brand-experience-with-brett-hyman Brett Hyman is the president, CEO, and founder of NVE Experience Agency, which was recently named Ad Age’s Experiential Small Agency of the Year. As an expert in building and activating meaningful brand experiences from consumer products to Comic-Con, I asked Brett to help us define some of the labels used (and misused) in experiential marketing during our conversation on the On Brand podcast. About Brett Hyman Brett Hyman is the president, CEO, and founder of NVE Experience Agency, a privately-owned brand experience and production company with offices in Los Angeles, New York, and London. Guided by 16 years of global agency and brand leadership experience, along with the principle that the right moment will transform someone forever, Hyman leads NVE’s team of cross-industry experts to deliver culturally connected campaigns and transformative experiences for some of the world’s most iconic brands and Fortune 500 companies including Amazon, Anheuser-Busch, Apple, Pandora, Lincoln Motor Co., Hennessy, Tinder, Twitter, AT&T, PlayStation, and more.   Episode Highlights “There are peaks and troughs in every brand experience,” Brett noted. “Even with going to Disney, it’s not a constant peak.” You have to work to amplify the peak moments. Fans vs. the masses. You have to define who you’re trying to reach with your experience—the super fans or the masses. With a recent Dungeons and Dragons activation for Paramount, NVE wanted to reach new people. Lighting Round! I asked Brett to define some of the most used and misused terms when it comes to experiential marketing. Activation—“It used to be a physical build-out. Now it’s how a brand shows up for consumers.” Experience—“What consumers believe they will feel as a result of interacting with a brand.” Experiential 1.0—“What a brand is going to do.” Experiential 2.0—“How, where, and why they’re going to do it—how brands show up for their customers and build a deeper and more meaningful relationship.” Integrated—“Embedding strategic insights, cultural empathy, and inclusive values into marketing.” Interactive—“Transcending the boundaries of events by allowing consumers to use technology to extend their experience.” How can a small brand build meaningful experiences? First, it doesn’t have to be as big as Comic-Con. “Don’t worry about making it big. Make it real.” What brand has made Brett smile recently? “It was actually one of the first things we talked about during the interview”—NVE’s recent brand activation for Paramount’s Dungeons and Dragons series at Comic-Con. To learn more, check out the website for Brett’s company NVE Experience Agency. You can also connect with him on LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Aug 2022 09:00:00 -0000 The Future of Brand Experience with Brett Hyman full Nick Westergaard Brett Hyman is the president, CEO, and founder of NVE Experience Agency. Brett Hyman is the president, CEO, and founder of NVE Experience Agency, which was recently named Ad Age’s Experiential Small Agency of the Year. As an expert in building and activating meaningful brand experiences from consumer products to Comic-Con, I asked Brett to help us define some of the labels used (and misused) in experiential marketing during our conversation on the On Brand podcast. About Brett Hyman Brett Hyman is the president, CEO, and founder of NVE Experience Agency, a privately-owned brand experience and production company with offices in Los Angeles, New York, and London. Guided by 16 years of global agency and brand leadership experience, along with the principle that the right moment will transform someone forever, Hyman leads NVE’s team of cross-industry experts to deliver culturally connected campaigns and transformative experiences for some of the world’s most iconic brands and Fortune 500 companies including Amazon, Anheuser-Busch, Apple, Pandora, Lincoln Motor Co., Hennessy, Tinder, Twitter, AT&T, PlayStation, and more.   Episode Highlights “There are peaks and troughs in every brand experience,” Brett noted. “Even with going to Disney, it’s not a constant peak.” You have to work to amplify the peak moments. Fans vs. the masses. You have to define who you’re trying to reach with your experience—the super fans or the masses. With a recent Dungeons and Dragons activation for Paramount, NVE wanted to reach new people. Lighting Round! I asked Brett to define some of the most used and misused terms when it comes to experiential marketing. Activation—“It used to be a physical build-out. Now it’s how a brand shows up for consumers.” Experience—“What consumers believe they will feel as a result of interacting with a brand.” Experiential 1.0—“What a brand is going to do.” Experiential 2.0—“How, where, and why they’re going to do it—how brands show up for their customers and build a deeper and more meaningful relationship.” Integrated—“Embedding strategic insights, cultural empathy, and inclusive values into marketing.” Interactive—“Transcending the boundaries of events by allowing consumers to use technology to extend their experience.” How can a small brand build meaningful experiences? First, it doesn’t have to be as big as Comic-Con. “Don’t worry about making it big. Make it real.” What brand has made Brett smile recently? “It was actually one of the first things we talked about during the interview”—NVE’s recent brand activation for Paramount’s Dungeons and Dragons series at Comic-Con. To learn more, check out the website for Brett’s company NVE Experience Agency. You can also connect with him on LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Brett Hyman is the president, CEO, and founder of NVE Experience Agency, which was recently named Ad Age’s Experiential Small Agency of the Year. As an expert in building and activating meaningful brand experiences from consumer products to Comic-Con, I asked Brett to help us define some of the labels used (and misused) in experiential marketing during our conversation on the On Brand podcast.


About Brett Hyman

Brett Hyman is the president, CEO, and founder of NVE Experience Agency, a privately-owned brand experience and production company with offices in Los Angeles, New York, and London. Guided by 16 years of global agency and brand leadership experience, along with the principle that the right moment will transform someone forever, Hyman leads NVE’s team of cross-industry experts to deliver culturally connected campaigns and transformative experiences for some of the world’s most iconic brands and Fortune 500 companies including Amazon, Anheuser-Busch, Apple, Pandora, Lincoln Motor Co., Hennessy, Tinder, Twitter, AT&T, PlayStation, and more.

 

Episode Highlights

“There are peaks and troughs in every brand experience,” Brett noted. “Even with going to Disney, it’s not a constant peak.” You have to work to amplify the peak moments.

Fans vs. the masses. You have to define who you’re trying to reach with your experience—the super fans or the masses. With a recent Dungeons and Dragons activation for Paramount, NVE wanted to reach new people.

Lighting Round! I asked Brett to define some of the most used and misused terms when it comes to experiential marketing.

  • Activation—“It used to be a physical build-out. Now it’s how a brand shows up for consumers.”
  • Experience—“What consumers believe they will feel as a result of interacting with a brand.”
  • Experiential 1.0—“What a brand is going to do.”
  • Experiential 2.0—“How, where, and why they’re going to do it—how brands show up for their customers and build a deeper and more meaningful relationship.”
  • Integrated—“Embedding strategic insights, cultural empathy, and inclusive values into marketing.”
  • Interactive—“Transcending the boundaries of events by allowing consumers to use technology to extend their experience.”

How can a small brand build meaningful experiences? First, it doesn’t have to be as big as Comic-Con. “Don’t worry about making it big. Make it real.”

What brand has made Brett smile recently? “It was actually one of the first things we talked about during the interview”—NVE’s recent brand activation for Paramount’s Dungeons and Dragons series at Comic-Con.

To learn more, check out the website for Brett’s company NVE Experience Agency. You can also connect with him on LinkedIn.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2123 Immersive Brand Experiences with Gina Michnowicz https://www.nickwestergaard.com/immersive-brand-experiences-with-gina-michnowicz Gina is CEO/Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical experiences and immersive stories for brands like Disney and Microsoft. Where does one start with experiential marketing and brand experience? We discussed all of this and more this week on the On Brand podcast. About Gina Michnowicz Gina Michnowicz is CEO and Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients.   Episode Highlights First things first, how do you create a magical brand experience for an already magical brand like Disney? “Oh it’s everything—sometimes it’s a 12” chocolate dress for Cruella,” Gina explained citing her agency’s recent activation for the Disney film. The importance of being unexpected. “Especially today” Gina stressed, noting the noisy world we consumers find ourselves in. Asking questions. Gina’s background as a management consultant provided great context for developing strategic brand experiences and activations. “Management consultants ask a lot of questions.” This is especially useful in determining clients’ needs and what form of experience will work best. How do you measure brand experience? “You have to connect and have social be your elixir.” Gina also mentioned the importance of hashtags, ambassadors, and simplicity in executing a successful experience. What brand has made Gina smile recently? “Disney makes me smile every day,” Gina noted. She also mentioned regular smiles from the Four Seasons Maui. To learn more, connect with Gina on Instagram, Twitter, and LinkedIn and check out The Craftsman Agency website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Aug 2022 09:00:00 -0000 Immersive Brand Experiences with Gina Michnowicz full Nick Westergaard Gina is CEO/Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical experiences and immersive stories for brands like Disney and Microsoft. Gina is CEO/Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical experiences and immersive stories for brands like Disney and Microsoft. Where does one start with experiential marketing and brand experience? We discussed all of this and more this week on the On Brand podcast. About Gina Michnowicz Gina Michnowicz is CEO and Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients.   Episode Highlights First things first, how do you create a magical brand experience for an already magical brand like Disney? “Oh it’s everything—sometimes it’s a 12” chocolate dress for Cruella,” Gina explained citing her agency’s recent activation for the Disney film. The importance of being unexpected. “Especially today” Gina stressed, noting the noisy world we consumers find ourselves in. Asking questions. Gina’s background as a management consultant provided great context for developing strategic brand experiences and activations. “Management consultants ask a lot of questions.” This is especially useful in determining clients’ needs and what form of experience will work best. How do you measure brand experience? “You have to connect and have social be your elixir.” Gina also mentioned the importance of hashtags, ambassadors, and simplicity in executing a successful experience. What brand has made Gina smile recently? “Disney makes me smile every day,” Gina noted. She also mentioned regular smiles from the Four Seasons Maui. To learn more, connect with Gina on Instagram, Twitter, and LinkedIn and check out The Craftsman Agency website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Gina is CEO/Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical experiences and immersive stories for brands like Disney and Microsoft. Where does one start with experiential marketing and brand experience? We discussed all of this and more this week on the On Brand podcast.


About Gina Michnowicz

Gina Michnowicz is CEO and Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns.

Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients.

 

Episode Highlights

First things first, how do you create a magical brand experience for an already magical brand like Disney? “Oh it’s everything—sometimes it’s a 12” chocolate dress for Cruella,” Gina explained citing her agency’s recent activation for the Disney film.

The importance of being unexpected. “Especially today” Gina stressed, noting the noisy world we consumers find ourselves in.

Asking questions. Gina’s background as a management consultant provided great context for developing strategic brand experiences and activations. “Management consultants ask a lot of questions.” This is especially useful in determining clients’ needs and what form of experience will work best.

How do you measure brand experience? “You have to connect and have social be your elixir.” Gina also mentioned the importance of hashtags, ambassadors, and simplicity in executing a successful experience.

What brand has made Gina smile recently? “Disney makes me smile every day,” Gina noted. She also mentioned regular smiles from the Four Seasons Maui.

To learn more, connect with Gina on Instagram, Twitter, and LinkedIn and check out The Craftsman Agency website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1756 Planning for Brand Growth with Bobby Gillespie https://www.nickwestergaard.com/planning-for-brand-growth-with-bobby-gillespie Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. We discussed all of this and more this week on the On Brand podcast. About Bobby Gillespie Bobby G is an award-winning creative director, brand growth consultant, author of the forthcoming book “Build your Brand like you Give a Sh*t,” and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Founded in 2014, Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. They believe that the measure of ultimate success is enabling and empowering clients to succeed without them. Propr is built on a gritty work ethic and innovative ideas that deliver unmatched results.   Episode Highlights Success without an agency? What? How? WHY? “We love empowerment,” Bobby G notes. “We love kaizen or continuous improvement.” As the principal of a brand growth agency, I asked Bobby to define brand growth. “It’s a result isn’t it?” Bobby explained, laying out the need for thinking before just blindly creating. How can you build a brand that gives a sh*t? “What’s one thing that you won’t stand for? What will your brand fight for? What do you believe in?” What brand has made Bobby smile recently? “Not to get political but I love what John Fetterman is doing.” The Pennsylvania Senate candidate is embracing the Wendy’s “burn” strategy on Twitter with his opponent. To learn more, check out the Propr Design website and connect with Bobby G on LinkedIn and Twitter. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Aug 2022 09:00:00 -0000 Planning for Brand Growth with Bobby Gillespie full Nick Westergaard Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. We discussed all of this and more this week on the On Brand podcast. About Bobby Gillespie Bobby G is an award-winning creative director, brand growth consultant, author of the forthcoming book “Build your Brand like you Give a Sh*t,” and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Founded in 2014, Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. They believe that the measure of ultimate success is enabling and empowering clients to succeed without them. Propr is built on a gritty work ethic and innovative ideas that deliver unmatched results.   Episode Highlights Success without an agency? What? How? WHY? “We love empowerment,” Bobby G notes. “We love kaizen or continuous improvement.” As the principal of a brand growth agency, I asked Bobby to define brand growth. “It’s a result isn’t it?” Bobby explained, laying out the need for thinking before just blindly creating. How can you build a brand that gives a sh*t? “What’s one thing that you won’t stand for? What will your brand fight for? What do you believe in?” What brand has made Bobby smile recently? “Not to get political but I love what John Fetterman is doing.” The Pennsylvania Senate candidate is embracing the Wendy’s “burn” strategy on Twitter with his opponent. To learn more, check out the Propr Design website and connect with Bobby G on LinkedIn and Twitter. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. We discussed all of this and more this week on the On Brand podcast.


About Bobby Gillespie

Bobby G is an award-winning creative director, brand growth consultant, author of the forthcoming book “Build your Brand like you Give a Sh*t,” and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency.

Founded in 2014, Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. They believe that the measure of ultimate success is enabling and empowering clients to succeed without them. Propr is built on a gritty work ethic and innovative ideas that deliver unmatched results.

 

Episode Highlights

Success without an agency? What? How? WHY? “We love empowerment,” Bobby G notes. “We love kaizen or continuous improvement.”

As the principal of a brand growth agency, I asked Bobby to define brand growth. “It’s a result isn’t it?” Bobby explained, laying out the need for thinking before just blindly creating.

How can you build a brand that gives a sh*t? “What’s one thing that you won’t stand for? What will your brand fight for? What do you believe in?”

What brand has made Bobby smile recently? “Not to get political but I love what John Fetterman is doing.” The Pennsylvania Senate candidate is embracing the Wendy’s “burn” strategy on Twitter with his opponent.

To learn more, check out the Propr Design website and connect with Bobby G on LinkedIn and Twitter.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1756 Optimize for Interesting with Dorie Clark https://www.nickwestergaard.com/optimize-for-interesting-with-dorie-clark Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50. In addition to being a consultant for brands like Google and Microsoft, Dorie teaches at Duke University’s Fuqua School of Business and Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. We discussed all of this and more this week on the On Brand podcast. About Dorie Clark Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is The Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by The New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. Forbes has declared that “her insights connect marketing, social media, communications, learning technologies, and personal discovery to give us a blueprint for success in the future economy.” She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor.   Episode Highlights Leading with “the fun part” … I kicked off the interview by asking Dorie about some of her interesting activities like investing in Broadway shows and producing jazz albums. This led her to one of the big ideas of her latest book The Long Game … Optimize for interesting. “We’re often told to follow our passion but many don’t know what their passion is—they have passion shame.” That’s why Dorie encourages people to optimize for what’s interesting in their lives. If there’s a seed of something you like, work to add more of that in your work. In turn, this helps you stand out as a personal brand. What if you’re stuck? What if you don’t know what the inserting part of your life is? Dorie had a couple of idea starters for this. “First, what did you like to do as a kid? Chances are, you still like the same things now.” You’ll have to listen to the show for her other handy hacks. “I look for positive constraints in business,” says Dorie. “Constraints can make us more creative and efficient.” She then noted Parkinson’s Law, which says that work will expand to fill the time allotted. What brand has made Dorie smile recently? Dorie cited the fun summer (and sustainable) shoe brand Suavs for all of the good they’re doing with their innovative products. “We all consume too much plastic. It’s good to see someone doing something about it.” To learn more about Dorie and to take her free self-assessment that goes with The Long Game, head to dorieclark.com/thelonggame. Want more Dorie Clark On Brand? Check out her first appearance back in 2015 when Dorie was one of the first guests on the show! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Aug 2022 09:00:00 -0000 Optimize for Interesting with Dorie Clark full Nick Westergaard Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50 Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50. In addition to being a consultant for brands like Google and Microsoft, Dorie teaches at Duke University’s Fuqua School of Business and Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. We discussed all of this and more this week on the On Brand podcast. About Dorie Clark Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is The Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by The New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. Forbes has declared that “her insights connect marketing, social media, communications, learning technologies, and personal discovery to give us a blueprint for success in the future economy.” She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor.   Episode Highlights Leading with “the fun part” … I kicked off the interview by asking Dorie about some of her interesting activities like investing in Broadway shows and producing jazz albums. This led her to one of the big ideas of her latest book The Long Game … Optimize for interesting. “We’re often told to follow our passion but many don’t know what their passion is—they have passion shame.” That’s why Dorie encourages people to optimize for what’s interesting in their lives. If there’s a seed of something you like, work to add more of that in your work. In turn, this helps you stand out as a personal brand. What if you’re stuck? What if you don’t know what the inserting part of your life is? Dorie had a couple of idea starters for this. “First, what did you like to do as a kid? Chances are, you still like the same things now.” You’ll have to listen to the show for her other handy hacks. “I look for positive constraints in business,” says Dorie. “Constraints can make us more creative and efficient.” She then noted Parkinson’s Law, which says that work will expand to fill the time allotted. What brand has made Dorie smile recently? Dorie cited the fun summer (and sustainable) shoe brand Suavs for all of the good they’re doing with their innovative products. “We all consume too much plastic. It’s good to see someone doing something about it.” To learn more about Dorie and to take her free self-assessment that goes with The Long Game, head to dorieclark.com/thelonggame. Want more Dorie Clark On Brand? Check out her first appearance back in 2015 when Dorie was one of the first guests on the show! Learn more about your ad choices. Visit megaphone.fm/adchoices Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50. In addition to being a consultant for brands like Google and Microsoft, Dorie teaches at Duke University’s Fuqua School of Business and Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. We discussed all of this and more this week on the On Brand podcast.


About Dorie Clark

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is The Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.

A former presidential campaign spokeswoman, Clark has been described by The New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. Forbes has declared that “her insights connect marketing, social media, communications, learning technologies, and personal discovery to give us a blueprint for success in the future economy.”

She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor.

 

Episode Highlights

Leading with “the fun part” … I kicked off the interview by asking Dorie about some of her interesting activities like investing in Broadway shows and producing jazz albums. This led her to one of the big ideas of her latest book The Long Game …

Optimize for interesting. “We’re often told to follow our passion but many don’t know what their passion is—they have passion shame.” That’s why Dorie encourages people to optimize for what’s interesting in their lives. If there’s a seed of something you like, work to add more of that in your work. In turn, this helps you stand out as a personal brand.

What if you’re stuck? What if you don’t know what the inserting part of your life is? Dorie had a couple of idea starters for this. “First, what did you like to do as a kid? Chances are, you still like the same things now.” You’ll have to listen to the show for her other handy hacks.

“I look for positive constraints in business,” says Dorie. “Constraints can make us more creative and efficient.” She then noted Parkinson’s Law, which says that work will expand to fill the time allotted.

What brand has made Dorie smile recently? Dorie cited the fun summer (and sustainable) shoe brand Suavs for all of the good they’re doing with their innovative products. “We all consume too much plastic. It’s good to see someone doing something about it.”

To learn more about Dorie and to take her free self-assessment that goes with The Long Game, head to dorieclark.com/thelonggame.

Want more Dorie Clark On Brand? Check out her first appearance back in 2015 when Dorie was one of the first guests on the show!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2050 Frictionless Customer Experience with Bill Price https://www.nickwestergaard.com/frictionless-customer-experience-with-bill-price Bill Price was Amazon’s first Vice President of Global Customer Service and is the founder and president of Driva Solutions, dedicated to creating and sustaining highly effective customer contact strategies and operations, locally and globally. He is an analytics and customer experience expert with over 35 years’ experience directing operations and consulting leading companies and he’s my guest this week on the On Brand podcast. About Bill Price Bill Price started Driva Solutions in September 2001 to help companies achieve the delicate balance between cost containment and greater customer loyalty, co-founded the 9-country LimeBridge Global Alliance in early 2002, and is the lead co-author of three books: The Best Service is No Service, Your Customer Rules!, and The Frictionless Organization.  Bill served as Amazon’s first Vice President of Global Customer Service and before that was Vice President & General Manager of MCI Call Center Services, COO & CFO with a start-up software company in San Francisco, and a Senior Engagement Manager with McKinsey & Company in San Francisco and Stockholm. Bill received his undergraduate degree from Dartmouth College and his MBA from Stanford University and lives in Bellevue, Washington.   Episode Highlights Wait, Bill started a business in September of 2001? “Actually, it was on September 1, 2001,” Bill noted, adding, “I was in Boston and ended up stuck there with my first client.” This turned out to be good for building their relationship. How to navigate challenging times like 9/11 and COVID. Beginning our conversation with a business in the aftermath of 9/11 is surprisingly relevant in looking at business today in the wake of a global pandemic. “There a lot of concern for customers. 'If we lose them—we’ll lose them forever.'” What to do when you're in a consistently inconsistent environment. Bill advises brands to find their “true north” and continue moving toward it, going around or through obstacles that lie ahead. What is The Frictionless Organization? In discussing his latest book, Bill notes that you have to first define all the different forms of customer friction. His book does this in an innovative way—providing both good and bad stories (case studies) of organizations with various forms of organizational/customer friction. What brand has made Bill smile recently? After talking about both good and bad stories, Bill closed with a good story from a brand that made him smile, Les Schwab Tire Company—for their simple, ongoing efforts at building loyalty. To learn more, check out Bill’s website for the book at frictionlessorg.com. Want more Bill Price On Brand? Check out his first appearance back in 2017!   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Aug 2022 09:00:00 -0000 Frictionless Customer Experience with Bill Price full Nick Westergaard Bill Price was Amazon’s first Vice President of Global Customer Service and is the founder and president of Driva Solutions. Bill Price was Amazon’s first Vice President of Global Customer Service and is the founder and president of Driva Solutions, dedicated to creating and sustaining highly effective customer contact strategies and operations, locally and globally. He is an analytics and customer experience expert with over 35 years’ experience directing operations and consulting leading companies and he’s my guest this week on the On Brand podcast. About Bill Price Bill Price started Driva Solutions in September 2001 to help companies achieve the delicate balance between cost containment and greater customer loyalty, co-founded the 9-country LimeBridge Global Alliance in early 2002, and is the lead co-author of three books: The Best Service is No Service, Your Customer Rules!, and The Frictionless Organization.  Bill served as Amazon’s first Vice President of Global Customer Service and before that was Vice President & General Manager of MCI Call Center Services, COO & CFO with a start-up software company in San Francisco, and a Senior Engagement Manager with McKinsey & Company in San Francisco and Stockholm. Bill received his undergraduate degree from Dartmouth College and his MBA from Stanford University and lives in Bellevue, Washington.   Episode Highlights Wait, Bill started a business in September of 2001? “Actually, it was on September 1, 2001,” Bill noted, adding, “I was in Boston and ended up stuck there with my first client.” This turned out to be good for building their relationship. How to navigate challenging times like 9/11 and COVID. Beginning our conversation with a business in the aftermath of 9/11 is surprisingly relevant in looking at business today in the wake of a global pandemic. “There a lot of concern for customers. 'If we lose them—we’ll lose them forever.'” What to do when you're in a consistently inconsistent environment. Bill advises brands to find their “true north” and continue moving toward it, going around or through obstacles that lie ahead. What is The Frictionless Organization? In discussing his latest book, Bill notes that you have to first define all the different forms of customer friction. His book does this in an innovative way—providing both good and bad stories (case studies) of organizations with various forms of organizational/customer friction. What brand has made Bill smile recently? After talking about both good and bad stories, Bill closed with a good story from a brand that made him smile, Les Schwab Tire Company—for their simple, ongoing efforts at building loyalty. To learn more, check out Bill’s website for the book at frictionlessorg.com. Want more Bill Price On Brand? Check out his first appearance back in 2017!   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Bill Price was Amazon’s first Vice President of Global Customer Service and is the founder and president of Driva Solutions, dedicated to creating and sustaining highly effective customer contact strategies and operations, locally and globally. He is an analytics and customer experience expert with over 35 years’ experience directing operations and consulting leading companies and he’s my guest this week on the On Brand podcast.


About Bill Price

Bill Price started Driva Solutions in September 2001 to help companies achieve the delicate balance between cost containment and greater customer loyalty, co-founded the 9-country LimeBridge Global Alliance in early 2002, and is the lead co-author of three books: The Best Service is No Service, Your Customer Rules!, and The Frictionless Organization. 

Bill served as Amazon’s first Vice President of Global Customer Service and before that was Vice President & General Manager of MCI Call Center Services, COO & CFO with a start-up software company in San Francisco, and a Senior Engagement Manager with McKinsey & Company in San Francisco and Stockholm. Bill received his undergraduate degree from Dartmouth College and his MBA from Stanford University and lives in Bellevue, Washington.

 

Episode Highlights

Wait, Bill started a business in September of 2001? “Actually, it was on September 1, 2001,” Bill noted, adding, “I was in Boston and ended up stuck there with my first client.” This turned out to be good for building their relationship.

How to navigate challenging times like 9/11 and COVID. Beginning our conversation with a business in the aftermath of 9/11 is surprisingly relevant in looking at business today in the wake of a global pandemic. “There a lot of concern for customers. 'If we lose them—we’ll lose them forever.'”

What to do when you're in a consistently inconsistent environment. Bill advises brands to find their “true north” and continue moving toward it, going around or through obstacles that lie ahead.

What is The Frictionless Organization? In discussing his latest book, Bill notes that you have to first define all the different forms of customer friction. His book does this in an innovative way—providing both good and bad stories (case studies) of organizations with various forms of organizational/customer friction.

What brand has made Bill smile recently? After talking about both good and bad stories, Bill closed with a good story from a brand that made him smile, Les Schwab Tire Company—for their simple, ongoing efforts at building loyalty.

To learn more, check out Bill’s website for the book at frictionlessorg.com.

Want more Bill Price On Brand? Check out his first appearance back in 2017!

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1885 Leadership and Culture with Sunny Bonnell https://www.nickwestergaard.com/leadership-and-culture-with-sunny-bonnell Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting fires and creating ideas worth rallying around, she and her team work with founders, leaders, and teams to build innovative brands. We discussed all of this and more this week on the On Brand podcast. About Sunny Bonnell Sunny Bonnell is no stranger to starting fires. As Co-Author, of the best-selling business book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, and Co-Founder of MOTTO®, a C-suite branding partner that works directly with founders, leaders, and teams to create Ideas Worth Rallying Around™, Sunny revels in and works with brand innovators that shape our world. She is a fierce visionary, high-octane keynote speaker, and provocative columnist with Fast Company. Her palpable drive and brazen philosophy have garnered clients like Virgin, Google, Microsoft, Hershey’s, and more.   Episode Highlights Why so flammable? After reading Sunny’s bio, I had to ask about all of the “flammable” references. From dropping out of vet school to flipping the script on women in branding, Sunny has always worked to challenge the status quo. “If you can’t find a way, you can make a way.” What does it mean to focus on C-suite branding? You know me. I love a good definition. Sunny’s firm Motto works to “solve problems for people on their ascent to being iconic.” “It’s an inside/out job,” Sunny says of branding today noting the “lack of education in the marketplace” around brand strategy best practices. “A lot of people are forgetting about the why, who, and what.” What brand has made Sunny smile recently? As you can see from her headshot above, Sunny loves hats. Specifically fedoras. Where does a fedora fan go for the finest hats? Goorin Brothers, of course. This iconic brand has a story that traces back to 1885. To learn more, check out Sunny’s book Rare Breed and the Motto website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Jul 2022 09:00:00 -0000 Leadership and Culture with Sunny Bonnell full Nick Westergaard Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting fires and creating ideas worth rallying around, she and her team work with founders, leaders, and teams to build innovative brands. We discussed all of this and more this week on the On Brand podcast. About Sunny Bonnell Sunny Bonnell is no stranger to starting fires. As Co-Author, of the best-selling business book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, and Co-Founder of MOTTO®, a C-suite branding partner that works directly with founders, leaders, and teams to create Ideas Worth Rallying Around™, Sunny revels in and works with brand innovators that shape our world. She is a fierce visionary, high-octane keynote speaker, and provocative columnist with Fast Company. Her palpable drive and brazen philosophy have garnered clients like Virgin, Google, Microsoft, Hershey’s, and more.   Episode Highlights Why so flammable? After reading Sunny’s bio, I had to ask about all of the “flammable” references. From dropping out of vet school to flipping the script on women in branding, Sunny has always worked to challenge the status quo. “If you can’t find a way, you can make a way.” What does it mean to focus on C-suite branding? You know me. I love a good definition. Sunny’s firm Motto works to “solve problems for people on their ascent to being iconic.” “It’s an inside/out job,” Sunny says of branding today noting the “lack of education in the marketplace” around brand strategy best practices. “A lot of people are forgetting about the why, who, and what.” What brand has made Sunny smile recently? As you can see from her headshot above, Sunny loves hats. Specifically fedoras. Where does a fedora fan go for the finest hats? Goorin Brothers, of course. This iconic brand has a story that traces back to 1885. To learn more, check out Sunny’s book Rare Breed and the Motto website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting fires and creating ideas worth rallying around, she and her team work with founders, leaders, and teams to build innovative brands. We discussed all of this and more this week on the On Brand podcast.


About Sunny Bonnell

Sunny Bonnell is no stranger to starting fires. As Co-Author, of the best-selling business book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, and Co-Founder of MOTTO®, a C-suite branding partner that works directly with founders, leaders, and teams to create Ideas Worth Rallying Around™, Sunny revels in and works with brand innovators that shape our world. She is a fierce visionary, high-octane keynote speaker, and provocative columnist with Fast Company. Her palpable drive and brazen philosophy have garnered clients like Virgin, Google, Microsoft, Hershey’s, and more.

 

Episode Highlights

Why so flammable? After reading Sunny’s bio, I had to ask about all of the “flammable” references. From dropping out of vet school to flipping the script on women in branding, Sunny has always worked to challenge the status quo. “If you can’t find a way, you can make a way.”

What does it mean to focus on C-suite branding? You know me. I love a good definition. Sunny’s firm Motto works to “solve problems for people on their ascent to being iconic.”

“It’s an inside/out job,” Sunny says of branding today noting the “lack of education in the marketplace” around brand strategy best practices. “A lot of people are forgetting about the why, who, and what.”

What brand has made Sunny smile recently? As you can see from her headshot above, Sunny loves hats. Specifically fedoras. Where does a fedora fan go for the finest hats? Goorin Brothers, of course. This iconic brand has a story that traces back to 1885.

To learn more, check out Sunny’s book Rare Breed and the Motto website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2174 Digital-First Direct Mail with Jacob Ross https://www.nickwestergaard.com/digital-first-direct-mail-with-jacob-ross Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking is flawed and how you can embrace a smarter approach to integrated and impactful direct mail during this week’s episode of the On Brand podcast. About Jacob Ross Jacob Ross brings 20+ years of adtech experience to his role at PebblePost, which invented an entirely new marketing channel: programmatic direct mail. The platform combines online signals and offline data to reach current and prospective customers at home with personalized mail. Current customers include Mejuri, Lulu and Georgia, ModCloth, and Parachute.   Episode Highlights We opened our conversation talking about the brand of direct mail. “Direct mail is both sophisticated in terms of data and modeling but it’s also been labeled as junk mail.” “Advertising is eating us alive,” Jacob notes. “That’s why we’re seeing traditional channels like direct mail being reborn in a digital-first way.” Where to start with digital-first direct mail? “Everything has to be about the customer—what are they interested in?” Jacob also noted that successful, personalized programmatic direct mail needs to be pulled into the digital suite where its impact can be measured accordingly. Jacob shared a powerful stat: Direct mail sits in the home for an average of 17 days. That’s a powerful connection to make with customers. What brand has made Jacob smile recently? Technically, Jacob mentioned Dyson earlier in the show as well but he revisited them again as we closed thanks to a new vacuum that he purchased at the brand’s flagship Midtown store. To learn more, check out the PebblePost website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Jul 2022 09:00:00 -0000 Digital-First Direct Mail with Jacob Ross full Nick Westergaard Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking is flawed and how you can embrace a smarter approach to integrated and impactful direct mail during this week’s episode of the On Brand podcast. About Jacob Ross Jacob Ross brings 20+ years of adtech experience to his role at PebblePost, which invented an entirely new marketing channel: programmatic direct mail. The platform combines online signals and offline data to reach current and prospective customers at home with personalized mail. Current customers include Mejuri, Lulu and Georgia, ModCloth, and Parachute.   Episode Highlights We opened our conversation talking about the brand of direct mail. “Direct mail is both sophisticated in terms of data and modeling but it’s also been labeled as junk mail.” “Advertising is eating us alive,” Jacob notes. “That’s why we’re seeing traditional channels like direct mail being reborn in a digital-first way.” Where to start with digital-first direct mail? “Everything has to be about the customer—what are they interested in?” Jacob also noted that successful, personalized programmatic direct mail needs to be pulled into the digital suite where its impact can be measured accordingly. Jacob shared a powerful stat: Direct mail sits in the home for an average of 17 days. That’s a powerful connection to make with customers. What brand has made Jacob smile recently? Technically, Jacob mentioned Dyson earlier in the show as well but he revisited them again as we closed thanks to a new vacuum that he purchased at the brand’s flagship Midtown store. To learn more, check out the PebblePost website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking is flawed and how you can embrace a smarter approach to integrated and impactful direct mail during this week’s episode of the On Brand podcast.


About Jacob Ross

Jacob Ross brings 20+ years of adtech experience to his role at PebblePost, which invented an entirely new marketing channel: programmatic direct mail. The platform combines online signals and offline data to reach current and prospective customers at home with personalized mail. Current customers include Mejuri, Lulu and Georgia, ModCloth, and Parachute.

 

Episode Highlights

We opened our conversation talking about the brand of direct mail. “Direct mail is both sophisticated in terms of data and modeling but it’s also been labeled as junk mail.”

“Advertising is eating us alive,” Jacob notes. “That’s why we’re seeing traditional channels like direct mail being reborn in a digital-first way.”

Where to start with digital-first direct mail? “Everything has to be about the customer—what are they interested in?” Jacob also noted that successful, personalized programmatic direct mail needs to be pulled into the digital suite where its impact can be measured accordingly.

Jacob shared a powerful stat: Direct mail sits in the home for an average of 17 days. That’s a powerful connection to make with customers.

What brand has made Jacob smile recently? Technically, Jacob mentioned Dyson earlier in the show as well but he revisited them again as we closed thanks to a new vacuum that he purchased at the brand’s flagship Midtown store.

To learn more, check out the PebblePost website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1936 Daniel Pink on the Power of Regret for Marketers https://www.nickwestergaard.com/daniel-pink-on-the-power-of-regret-for-marketers Daniel H. Pink is the author of the New York Times bestsellers A Whole New Mind, Drive, To Sell Is Human, When, and his latest The Power of Regret. His books have sold millions of copies, have been translated into 42 languages, and have won multiple awards. We discussed everything from the role regret plays in marketing to the power of a good visual (even on simple signage) this week on the On Brand Podcast. About Daniel H. Pink Daniel H. Pink is the #1 New York Times best-selling author of seven books—including his latest, The Power of Regret: How Looking Backward Moves Us Forward. His deeply researched works include the New York Times best sellers A Whole New Mind, Drive, To Sell Is Human, and When. His books have sold millions of copies, been translated into 42 languages, and have won multiple awards. Over the past decade and a half, he has also hosted a National Geographic Television series, studied the comic industry in Japan, created a popular MasterClass on sales and persuasion, written the liner notes for a Grammy-nominated album, and delivered more than 1,200 lectures on six continents. He and his wife have three children—two recent college graduates and a college freshman—and live in Washington, D.C.   Episode Highlights Signs are important (even bathroom signs). You could say that my interview with this New York Times best-selling author started in the toilet. Specifically, the surprisingly insightful and intuitive bathroom signs we both observed on trips to Denmark. This led Dan to the Ezra Pound quote on attaining “maximum efficiency of expression.” I was not alone in being afraid of The Power of Regret. While I’ve loved all of Dan’s books, I was a little afraid to pick up his latest. “You are absolutely not alone,” Dan noted, adding: “Regret is something that we’re taught to be afraid of in our ‘No regrets’ culture.” The role regret plays for marketers. “Regrets can tell marketers a lot. If someone regrets something it also tells you something about what they value.” Be sure to listen to this entire portion of the interview for lots of tactical, practical advice for marketers on the role regret plays in consumer behavior. “Regret gives us a window into the human psyche.” Book covers and branding. As someone who values visual communication (from bathroom signs to branding), I had to compliment Dan on The Power of Regret's compelling book covering featuring a wadded-up piece of paper—possibly the ultimate symbol of regret. “I try to ask myself—what is the Nike swoosh for this body of ideas? What is the single visual representation?” What brand has made Dan smile recently? “The Economist magazine has clever covers and their slogan—great minds like a think—makes me smile.” To learn more, check out Dan's website, and be sure to sign up for his helpful newsletter and Pinkcast videos.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Jul 2022 09:00:00 -0000 Daniel Pink on the Power of Regret for Marketers full Nick Westergaard Daniel H. Pink is the author of the New York Times bestsellers A Whole New Mind, Drive, To Sell Is Human, When, and his latest The Power of Regret. Daniel H. Pink is the author of the New York Times bestsellers A Whole New Mind, Drive, To Sell Is Human, When, and his latest The Power of Regret. His books have sold millions of copies, have been translated into 42 languages, and have won multiple awards. We discussed everything from the role regret plays in marketing to the power of a good visual (even on simple signage) this week on the On Brand Podcast. About Daniel H. Pink Daniel H. Pink is the #1 New York Times best-selling author of seven books—including his latest, The Power of Regret: How Looking Backward Moves Us Forward. His deeply researched works include the New York Times best sellers A Whole New Mind, Drive, To Sell Is Human, and When. His books have sold millions of copies, been translated into 42 languages, and have won multiple awards. Over the past decade and a half, he has also hosted a National Geographic Television series, studied the comic industry in Japan, created a popular MasterClass on sales and persuasion, written the liner notes for a Grammy-nominated album, and delivered more than 1,200 lectures on six continents. He and his wife have three children—two recent college graduates and a college freshman—and live in Washington, D.C.   Episode Highlights Signs are important (even bathroom signs). You could say that my interview with this New York Times best-selling author started in the toilet. Specifically, the surprisingly insightful and intuitive bathroom signs we both observed on trips to Denmark. This led Dan to the Ezra Pound quote on attaining “maximum efficiency of expression.” I was not alone in being afraid of The Power of Regret. While I’ve loved all of Dan’s books, I was a little afraid to pick up his latest. “You are absolutely not alone,” Dan noted, adding: “Regret is something that we’re taught to be afraid of in our ‘No regrets’ culture.” The role regret plays for marketers. “Regrets can tell marketers a lot. If someone regrets something it also tells you something about what they value.” Be sure to listen to this entire portion of the interview for lots of tactical, practical advice for marketers on the role regret plays in consumer behavior. “Regret gives us a window into the human psyche.” Book covers and branding. As someone who values visual communication (from bathroom signs to branding), I had to compliment Dan on The Power of Regret's compelling book covering featuring a wadded-up piece of paper—possibly the ultimate symbol of regret. “I try to ask myself—what is the Nike swoosh for this body of ideas? What is the single visual representation?” What brand has made Dan smile recently? “The Economist magazine has clever covers and their slogan—great minds like a think—makes me smile.” To learn more, check out Dan's website, and be sure to sign up for his helpful newsletter and Pinkcast videos.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Daniel H. Pink is the author of the New York Times bestsellers A Whole New Mind, Drive, To Sell Is Human, When, and his latest The Power of Regret. His books have sold millions of copies, have been translated into 42 languages, and have won multiple awards. We discussed everything from the role regret plays in marketing to the power of a good visual (even on simple signage) this week on the On Brand Podcast.


About Daniel H. Pink

Daniel H. Pink is the #1 New York Times best-selling author of seven books—including his latest, The Power of Regret: How Looking Backward Moves Us Forward. His deeply researched works include the New York Times best sellers A Whole New Mind, Drive, To Sell Is Human, and When. His books have sold millions of copies, been translated into 42 languages, and have won multiple awards.

Over the past decade and a half, he has also hosted a National Geographic Television series, studied the comic industry in Japan, created a popular MasterClass on sales and persuasion, written the liner notes for a Grammy-nominated album, and delivered more than 1,200 lectures on six continents. He and his wife have three children—two recent college graduates and a college freshman—and live in Washington, D.C.

 

Episode Highlights

Signs are important (even bathroom signs). You could say that my interview with this New York Times best-selling author started in the toilet. Specifically, the surprisingly insightful and intuitive bathroom signs we both observed on trips to Denmark. This led Dan to the Ezra Pound quote on attaining “maximum efficiency of expression.”

I was not alone in being afraid of The Power of Regret. While I’ve loved all of Dan’s books, I was a little afraid to pick up his latest. “You are absolutely not alone,” Dan noted, adding: “Regret is something that we’re taught to be afraid of in our ‘No regrets’ culture.”

The role regret plays for marketers. “Regrets can tell marketers a lot. If someone regrets something it also tells you something about what they value.” Be sure to listen to this entire portion of the interview for lots of tactical, practical advice for marketers on the role regret plays in consumer behavior. “Regret gives us a window into the human psyche.”

Book covers and branding. As someone who values visual communication (from bathroom signs to branding), I had to compliment Dan on The Power of Regret's compelling book covering featuring a wadded-up piece of paper—possibly the ultimate symbol of regret. “I try to ask myself—what is the Nike swoosh for this body of ideas? What is the single visual representation?”

What brand has made Dan smile recently? “The Economist magazine has clever covers and their slogan—great minds like a think—makes me smile.”

To learn more, check out Dan's website, and be sure to sign up for his helpful newsletter and Pinkcast videos.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1887 Writing for Humans and Robots with Maddy Osman https://www.nickwestergaard.com/writing-for-humans-and-robots-with-maddy-osman Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she's the author of the new book Writing for Humans and Robots. We discussed all of this and her University of Iowa roots this week on the On Brand podcast. About Maddy Osman Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. Maddy has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week. She's also the author of the new book Writing for Humans and Robots: The New Rules of Content Style. Episode Highlights Two sides of the same coin. We began by talking about the duality of content writing in service of both humans and robots, “It's like yin and yang,” Maddy notes. Humans or robots first? I asked Maddy a hard question right off the bat. Which audience do you start with—humans or robots? “Hmmm probably robots,” she said noting that it's really more of a back and forth, push and pull dynamic. Creating brand voice. Maddy cited the Nielsen Norman report defining brand voice across four spectrums: Funny vs. serious Formal vs. casual Respectful vs. irreverent Enthusiastic vs. matter of fact Knowing where your brand falls across these can be a great start to developing your own brand voice! Maddy also shared the Blogsmith internal style guide which offers several tips as well. What brand has made Maddy smile recently? Maddy shared the smile that MatchaBar brings to her face—even if, as she noted, her wallet isn't always smiling back! To learn more, check out Maddy's website The Blogsmith, her book website (which includes a free chapter, and follow her on Twitter. Want more Maddy Osman On Brand? Check out her first appearance back in 2016!   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Jul 2022 09:00:00 -0000 Writing for Humans and Robots with Maddy Osman full Nick Westergaard Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she's the author of the new book Writing for Humans and Robots. We discussed all of this and her University of Iowa roots this week on the On Brand podcast. About Maddy Osman Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. Maddy has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week. She's also the author of the new book Writing for Humans and Robots: The New Rules of Content Style. Episode Highlights Two sides of the same coin. We began by talking about the duality of content writing in service of both humans and robots, “It's like yin and yang,” Maddy notes. Humans or robots first? I asked Maddy a hard question right off the bat. Which audience do you start with—humans or robots? “Hmmm probably robots,” she said noting that it's really more of a back and forth, push and pull dynamic. Creating brand voice. Maddy cited the Nielsen Norman report defining brand voice across four spectrums: Funny vs. serious Formal vs. casual Respectful vs. irreverent Enthusiastic vs. matter of fact Knowing where your brand falls across these can be a great start to developing your own brand voice! Maddy also shared the Blogsmith internal style guide which offers several tips as well. What brand has made Maddy smile recently? Maddy shared the smile that MatchaBar brings to her face—even if, as she noted, her wallet isn't always smiling back! To learn more, check out Maddy's website The Blogsmith, her book website (which includes a free chapter, and follow her on Twitter. Want more Maddy Osman On Brand? Check out her first appearance back in 2016!   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she's the author of the new book Writing for Humans and Robots. We discussed all of this and her University of Iowa roots this week on the On Brand podcast.


About Maddy Osman

Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers.

Maddy has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week. She's also the author of the new book Writing for Humans and Robots: The New Rules of Content Style.


Episode Highlights

Two sides of the same coin. We began by talking about the duality of content writing in service of both humans and robots, “It's like yin and yang,” Maddy notes.

Humans or robots first? I asked Maddy a hard question right off the bat. Which audience do you start with—humans or robots? “Hmmm probably robots,” she said noting that it's really more of a back and forth, push and pull dynamic.

Creating brand voice. Maddy cited the Nielsen Norman report defining brand voice across four spectrums:

  1. Funny vs. serious
  2. Formal vs. casual
  3. Respectful vs. irreverent
  4. Enthusiastic vs. matter of fact

Knowing where your brand falls across these can be a great start to developing your own brand voice! Maddy also shared the Blogsmith internal style guide which offers several tips as well.

What brand has made Maddy smile recently? Maddy shared the smile that MatchaBar brings to her face—even if, as she noted, her wallet isn't always smiling back!

To learn more, check out Maddy's website The Blogsmith, her book website (which includes a free chapter, and follow her on Twitter.

Want more Maddy Osman On Brand? Check out her first appearance back in 2016!

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1708 Public Relations Today with Robert Dilenschneider https://www.nickwestergaard.com/public-relations-today-with-robert-dilenschneider Robert L. Dilenschneider has been called “Dean of American Public Relations Executives.” As founder of The Dilenschneider Group, he provides strategic advice and counsel to Fortune 500 companies and leading families and individuals globally, with experience in fields ranging from mergers and acquisitions, crisis communications, marketing, government affairs, and international media. I couldn’t wait to talk about all of this—including his new book The Public Relations Handbook—this week on the On Brand Podcast. About Robert L. Dilenschneider Robert L. Dilenschneider is founder of The Dilenschneider Group. Headquartered in New York and Chicago, the firm provides strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world, with experience in fields ranging from mergers and acquisitions and crisis communications to marketing, government affairs, and international media. Prior to forming his own firm, Dilenschneider served as president and chief executive officer of Hill and Knowlton, Inc. from 1986 to 1991, tripling that Firm's revenues to nearly $200 million and delivering more than $30 million in profit. Dilenschneider was with that organization for nearly 25 years. Dilenschneider started in public relations in 1967 in New York, shortly after receiving an MA in journalism from Ohio State University, and a BA from the University of Notre Dame. Mr. Dilenschneider has been called the “Dean of American Public Relations Executives” and is widely published, having authored 17 books, including Decisions: Practical Advice from 23 Men and Women Who Shaped the World; A Briefing for Leaders; On Power, The Critical 14 Years of Your Professional Life; 50 Plus!—Critical Career Decisions for the Rest of Your Life, and Power and Influence: The Rules Have Changed. Episode Highlights Public relations today. Robert began our conversation with the two questions everyone should have in approaching a communication, “Who needs to know this and what action should they take?” “Oftentimes, your language doesn’t work for your audience,” Robert cautions, noting that you have to figure out what language your audience uses. “Spend some time on lexicon,” even creating a manual with these keywords and phrases. What about crisis communication? “Crisis communication is a fantastic buzzword. I’m even recognized as a crisis communication expert. But the truth is if you’ve done things wrong you shouldn’t need it if you’ve corrected what’s wrong quickly and properly.” Sage advice in a crisis. Robert shared a crisis quote from Bill Dervin: “Tell it all, tell it fast.” Robert adds: “Dribbling your story is always a big mistake.” What brand has made Robert smile recently? Robert closed with a story that gave me a heartfelt smile hearing it. A dear friend of his is struggling with ALS. This friend bought one of Robert’s wife’s early paintings that helped her establish her career. Robert is now sending this ailing friend one of his wife’s recent works. Smiles and well wishes all the way around! To learn more, check out Robert's website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Jun 2022 09:00:00 -0000 Public Relations Today with Robert Dilenschneider full Nick Westergaard Robert L. Dilenschneider has been called “Dean of American Public Relations Executives.” As founder of The Dilenschneider Group, he provides strategic advice and counsel to Fortune 500 companies and leading organizations globally. Robert L. Dilenschneider has been called “Dean of American Public Relations Executives.” As founder of The Dilenschneider Group, he provides strategic advice and counsel to Fortune 500 companies and leading families and individuals globally, with experience in fields ranging from mergers and acquisitions, crisis communications, marketing, government affairs, and international media. I couldn’t wait to talk about all of this—including his new book The Public Relations Handbook—this week on the On Brand Podcast. About Robert L. Dilenschneider Robert L. Dilenschneider is founder of The Dilenschneider Group. Headquartered in New York and Chicago, the firm provides strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world, with experience in fields ranging from mergers and acquisitions and crisis communications to marketing, government affairs, and international media. Prior to forming his own firm, Dilenschneider served as president and chief executive officer of Hill and Knowlton, Inc. from 1986 to 1991, tripling that Firm's revenues to nearly $200 million and delivering more than $30 million in profit. Dilenschneider was with that organization for nearly 25 years. Dilenschneider started in public relations in 1967 in New York, shortly after receiving an MA in journalism from Ohio State University, and a BA from the University of Notre Dame. Mr. Dilenschneider has been called the “Dean of American Public Relations Executives” and is widely published, having authored 17 books, including Decisions: Practical Advice from 23 Men and Women Who Shaped the World; A Briefing for Leaders; On Power, The Critical 14 Years of Your Professional Life; 50 Plus!—Critical Career Decisions for the Rest of Your Life, and Power and Influence: The Rules Have Changed. Episode Highlights Public relations today. Robert began our conversation with the two questions everyone should have in approaching a communication, “Who needs to know this and what action should they take?” “Oftentimes, your language doesn’t work for your audience,” Robert cautions, noting that you have to figure out what language your audience uses. “Spend some time on lexicon,” even creating a manual with these keywords and phrases. What about crisis communication? “Crisis communication is a fantastic buzzword. I’m even recognized as a crisis communication expert. But the truth is if you’ve done things wrong you shouldn’t need it if you’ve corrected what’s wrong quickly and properly.” Sage advice in a crisis. Robert shared a crisis quote from Bill Dervin: “Tell it all, tell it fast.” Robert adds: “Dribbling your story is always a big mistake.” What brand has made Robert smile recently? Robert closed with a story that gave me a heartfelt smile hearing it. A dear friend of his is struggling with ALS. This friend bought one of Robert’s wife’s early paintings that helped her establish her career. Robert is now sending this ailing friend one of his wife’s recent works. Smiles and well wishes all the way around! To learn more, check out Robert's website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Robert L. Dilenschneider has been called “Dean of American Public Relations Executives.” As founder of The Dilenschneider Group, he provides strategic advice and counsel to Fortune 500 companies and leading families and individuals globally, with experience in fields ranging from mergers and acquisitions, crisis communications, marketing, government affairs, and international media. I couldn’t wait to talk about all of this—including his new book The Public Relations Handbook—this week on the On Brand Podcast.


About Robert L. Dilenschneider

Robert L. Dilenschneider is founder of The Dilenschneider Group. Headquartered in New York and Chicago, the firm provides strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world, with experience in fields ranging from mergers and acquisitions and crisis communications to marketing, government affairs, and international media.

Prior to forming his own firm, Dilenschneider served as president and chief executive officer of Hill and Knowlton, Inc. from 1986 to 1991, tripling that Firm's revenues to nearly $200 million and delivering more than $30 million in profit. Dilenschneider was with that organization for nearly 25 years. Dilenschneider started in public relations in 1967 in New York, shortly after receiving an MA in journalism from Ohio State University, and a BA from the University of Notre Dame.

Mr. Dilenschneider has been called the “Dean of American Public Relations Executives” and is widely published, having authored 17 books, including Decisions: Practical Advice from 23 Men and Women Who Shaped the World; A Briefing for Leaders; On Power, The Critical 14 Years of Your Professional Life; 50 Plus!—Critical Career Decisions for the Rest of Your Life, and Power and Influence: The Rules Have Changed.


Episode Highlights

Public relations today. Robert began our conversation with the two questions everyone should have in approaching a communication, “Who needs to know this and what action should they take?”

“Oftentimes, your language doesn’t work for your audience,” Robert cautions, noting that you have to figure out what language your audience uses. “Spend some time on lexicon,” even creating a manual with these keywords and phrases.

What about crisis communication? “Crisis communication is a fantastic buzzword. I’m even recognized as a crisis communication expert. But the truth is if you’ve done things wrong you shouldn’t need it if you’ve corrected what’s wrong quickly and properly.”

Sage advice in a crisis. Robert shared a crisis quote from Bill Dervin: “Tell it all, tell it fast.” Robert adds: “Dribbling your story is always a big mistake.”

What brand has made Robert smile recently? Robert closed with a story that gave me a heartfelt smile hearing it. A dear friend of his is struggling with ALS. This friend bought one of Robert’s wife’s early paintings that helped her establish her career. Robert is now sending this ailing friend one of his wife’s recent works. Smiles and well wishes all the way around!

To learn more, check out Robert's website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1992 Creating Videos People Want to Watch with Zachary Slingsby https://www.nickwestergaard.com/creating-videos-people-want-to-watch-with-zachary-slingsby Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. We discussed thinking like a customer, planning engaging videos, and effective brand storytelling this week on the On Brand podcast. About Zachary Slingsby Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. Zack graduated from Fordham University, received his MFA from the New School, and has published in over a dozen creative and industry publications. He believes the ingredient that makes a literary story great is the same that makes for a great video. His company is based between Nashville, where he lives, and New York City, collaborating with brands to create stories and films instead of ads and interruptions.   Episode Highlights “We’re very smart as consumers. We get into trouble when we start thinking like brands,” Zack quipped at the top of the show. You have to hook your audience in the first three seconds (!) of your video. From there, it’s about getting them to what he calls the next “propulsive turn.” “The way to capture attention is to put on a show.” That’s what Zack noted about brands like Budweiser, MetLife, and Yeti. These brands have turned their social channels into “theatre pages.” What’s a theatre page? Being a self-proclaimed word nerd, I had to ask Zack for a definition. He pointed us to MetLife’s social videos, which offer small business vignettes such as the story of an immigrant starting a business. “They’re only trying to engage you—there’s a link to shop if you want” but that’s not the primary objective. “Avoid fear-based decision making,” Zack cautions, citing brands like Lexus with their Colin Quinn comedy show and—the biggest example of all—Amazon, with award-winning shows available with Amazon Prime that help them “sell socks.” What brand has made Zack smile recently? Zach mentioned Yeti and Northface and shared a very “on brand” smile on the role the Top Gun movies have played in the experience around the real Top Gun flight school. To learn more, check out their website at HumanFactorMedia.co.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Jun 2022 09:00:00 -0000 Creating Videos People Want to Watch with Zachary Slingsby full Nick Westergaard Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. We discussed thinking like a customer, planning engaging videos, and effective brand storytelling this week on the On Brand podcast. About Zachary Slingsby Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. Zack graduated from Fordham University, received his MFA from the New School, and has published in over a dozen creative and industry publications. He believes the ingredient that makes a literary story great is the same that makes for a great video. His company is based between Nashville, where he lives, and New York City, collaborating with brands to create stories and films instead of ads and interruptions.   Episode Highlights “We’re very smart as consumers. We get into trouble when we start thinking like brands,” Zack quipped at the top of the show. You have to hook your audience in the first three seconds (!) of your video. From there, it’s about getting them to what he calls the next “propulsive turn.” “The way to capture attention is to put on a show.” That’s what Zack noted about brands like Budweiser, MetLife, and Yeti. These brands have turned their social channels into “theatre pages.” What’s a theatre page? Being a self-proclaimed word nerd, I had to ask Zack for a definition. He pointed us to MetLife’s social videos, which offer small business vignettes such as the story of an immigrant starting a business. “They’re only trying to engage you—there’s a link to shop if you want” but that’s not the primary objective. “Avoid fear-based decision making,” Zack cautions, citing brands like Lexus with their Colin Quinn comedy show and—the biggest example of all—Amazon, with award-winning shows available with Amazon Prime that help them “sell socks.” What brand has made Zack smile recently? Zach mentioned Yeti and Northface and shared a very “on brand” smile on the role the Top Gun movies have played in the experience around the real Top Gun flight school. To learn more, check out their website at HumanFactorMedia.co.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. We discussed thinking like a customer, planning engaging videos, and effective brand storytelling this week on the On Brand podcast.


About Zachary Slingsby

Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. Zack graduated from Fordham University, received his MFA from the New School, and has published in over a dozen creative and industry publications. He believes the ingredient that makes a literary story great is the same that makes for a great video.

His company is based between Nashville, where he lives, and New York City, collaborating with brands to create stories and films instead of ads and interruptions.

 

Episode Highlights

“We’re very smart as consumers. We get into trouble when we start thinking like brands,” Zack quipped at the top of the show. You have to hook your audience in the first three seconds (!) of your video. From there, it’s about getting them to what he calls the next “propulsive turn.”

“The way to capture attention is to put on a show.” That’s what Zack noted about brands like Budweiser, MetLife, and Yeti. These brands have turned their social channels into “theatre pages.”

What’s a theatre page? Being a self-proclaimed word nerd, I had to ask Zack for a definition. He pointed us to MetLife’s social videos, which offer small business vignettes such as the story of an immigrant starting a business. “They’re only trying to engage you—there’s a link to shop if you want” but that’s not the primary objective.

“Avoid fear-based decision making,” Zack cautions, citing brands like Lexus with their Colin Quinn comedy show and—the biggest example of all—Amazon, with award-winning shows available with Amazon Prime that help them “sell socks.”

What brand has made Zack smile recently? Zach mentioned Yeti and Northface and shared a very “on brand” smile on the role the Top Gun movies have played in the experience around the real Top Gun flight school.

To learn more, check out their website at HumanFactorMedia.co.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2098 The Power of Specificity with Greg Monaco https://www.nickwestergaard.com/the-power-of-specificity-with-greg-monaco Greg Monaco is a brand and story coach who strategizes with authors, entrepreneurs, executives, and artists to build compelling brands. In a career that’s included agency work with Fortune 500 brands and founding a global brand consultancy, Greg understands how specificity is critical in helping brands tell standout stories. We discussed all of this and more this week on the On Brand Podcast. About Greg Monaco As a Brand and Story Coach, Greg Monaco strategizes with authors, entrepreneurs, executives, and artists to refine their voice, build their presence, and attract dream opportunities. Greg's online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. Previously, Greg was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, and IBM to name a few. Beyond branding, Greg has enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. He lives in Connecticut with his wife, Jill, and their three children Aidan, Cameron, and Kylie.   On Brand Is Sponsored by Superside Superside is your one-stop shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights From professional soccer to professional brand builder? “I started out pretty aimless after college,” Greg notes. While his varied career included a stint as a professional soccer player, he was always drawn to the creative arts—which led him to brand building. And in the agency world, creative work starts with a brief. The difference between a good brief and a bad brief. I liken briefs to the baton in a relay. At Ogilvy, Greg learned the difference between a good brief and a poor brief. I asked him to share and he answered with one word: “Specificity.” How to avoid generic brand storytelling. “You know you have a problem when you read the brief and it has a primary audience, a secondary audience, and a tertiary audience. When you try to do all of that your storytelling gets more generic.” You can’t be everything to everyone all the time. That’s why Greg prefers going beyond the idea of a target audience and straight to the bullseye. What brand has made Greg smile recently? As the parent of two kids heading to college, Greg shared how he was fascinated by the branding in higher ed. Specifically, how his kids connected with the brands that the various colleges and universities projected. To learn more, go to letsgomonaco.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Jun 2022 09:00:00 -0000 The Power of Specificity with Greg Monaco full Nick Westergaard Greg Monaco is a brand and story coach who strategizes with authors, entrepreneurs, executives, and artists to build compelling brands Greg Monaco is a brand and story coach who strategizes with authors, entrepreneurs, executives, and artists to build compelling brands. In a career that’s included agency work with Fortune 500 brands and founding a global brand consultancy, Greg understands how specificity is critical in helping brands tell standout stories. We discussed all of this and more this week on the On Brand Podcast. About Greg Monaco As a Brand and Story Coach, Greg Monaco strategizes with authors, entrepreneurs, executives, and artists to refine their voice, build their presence, and attract dream opportunities. Greg's online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. Previously, Greg was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, and IBM to name a few. Beyond branding, Greg has enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. He lives in Connecticut with his wife, Jill, and their three children Aidan, Cameron, and Kylie.   On Brand Is Sponsored by Superside Superside is your one-stop shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights From professional soccer to professional brand builder? “I started out pretty aimless after college,” Greg notes. While his varied career included a stint as a professional soccer player, he was always drawn to the creative arts—which led him to brand building. And in the agency world, creative work starts with a brief. The difference between a good brief and a bad brief. I liken briefs to the baton in a relay. At Ogilvy, Greg learned the difference between a good brief and a poor brief. I asked him to share and he answered with one word: “Specificity.” How to avoid generic brand storytelling. “You know you have a problem when you read the brief and it has a primary audience, a secondary audience, and a tertiary audience. When you try to do all of that your storytelling gets more generic.” You can’t be everything to everyone all the time. That’s why Greg prefers going beyond the idea of a target audience and straight to the bullseye. What brand has made Greg smile recently? As the parent of two kids heading to college, Greg shared how he was fascinated by the branding in higher ed. Specifically, how his kids connected with the brands that the various colleges and universities projected. To learn more, go to letsgomonaco.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Greg Monaco is a brand and story coach who strategizes with authors, entrepreneurs, executives, and artists to build compelling brands. In a career that’s included agency work with Fortune 500 brands and founding a global brand consultancy, Greg understands how specificity is critical in helping brands tell standout stories. We discussed all of this and more this week on the On Brand Podcast.


About Greg Monaco

As a Brand and Story Coach, Greg Monaco strategizes with authors, entrepreneurs, executives, and artists to refine their voice, build their presence, and attract dream opportunities. Greg's online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. Previously, Greg was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, and IBM to name a few.

Beyond branding, Greg has enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. He lives in Connecticut with his wife, Jill, and their three children Aidan, Cameron, and Kylie.

 

On Brand Is Sponsored by Superside

Superside is your one-stop shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.

 

Episode Highlights

From professional soccer to professional brand builder? “I started out pretty aimless after college,” Greg notes. While his varied career included a stint as a professional soccer player, he was always drawn to the creative arts—which led him to brand building. And in the agency world, creative work starts with a brief.

The difference between a good brief and a bad brief. I liken briefs to the baton in a relay. At Ogilvy, Greg learned the difference between a good brief and a poor brief. I asked him to share and he answered with one word: “Specificity.”

How to avoid generic brand storytelling. “You know you have a problem when you read the brief and it has a primary audience, a secondary audience, and a tertiary audience. When you try to do all of that your storytelling gets more generic.” You can’t be everything to everyone all the time. That’s why Greg prefers going beyond the idea of a target audience and straight to the bullseye.

What brand has made Greg smile recently? As the parent of two kids heading to college, Greg shared how he was fascinated by the branding in higher ed. Specifically, how his kids connected with the brands that the various colleges and universities projected.

To learn more, go to letsgomonaco.com.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1951 Being an Inclusion-First Brand with Lauren Tucker https://www.nickwestergaard.com/being-an-inclusion-first-brand-with-lauren-tucker Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy designed to help marketing services agencies turn inclusion, equity, and diversity intent into impact. We discussed talent (it's not a pipeline problem), creativity (diversity helps), Walmart's Juneteenth ice cream blunder, and more this week on the On Brand podcast. About Lauren Tucker Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy that challenges the cultural homogeneity in the advertising and marketing communications industry by designing inclusion solutions that foster greater creativity, innovation, and growth. Frustrated with the lack of progress on diversity, equity, and inclusion in the advertising and marcom industries, Tucker left her position as the Chief Strategy Officer at Merge, one of the nation’s largest independent agencies, to promote a different approach to increasing diversity in an industry that is still more than 80 percent white. On Brand Is Sponsored by Superside Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights The work of changing an industry. After years in the agency business, Lauren realized that to bring about real change she had to step outside of the business itself. “You can't be a prophet in your own land.” “Advertising of all creative industries is the most conservative,” notes Lauren. “That's because it's most directly tied to business. The power exists with the clients.” Badvertising! I have a new favorite term! “There's a lot of badvertising out there today,” Lauren warns, shaking her head at transactional diversity efforts. Speaking of which ... Walmart's Juneteenth ice cream. Lauren walked us through this recent example of “diversity theatre.” While Walmart's ice cream (which they've since removed and apologized for) is transactional diversity—“diversity before inclusion”—Lauren also highlighted Target's transformational work elevating local business owners of color and helping them connect with their sales channels. What brand has made Lauren smile recently? While Lauren's breakdown of Walmart and Target's Juneteenth activities prompted both bad and good smiles respectively, she also noted the work that Alta has done in the beauty industry in raising the voices of female entrepreneurs. To learn more, check out the Do What Matters website, specifically their continually updated Resources.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Jun 2022 09:00:00 -0000 Being an Inclusion-First Brand with Lauren Tucker full Nick Westergaard Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy designed to help marketing services agencies turn inclusion, equity, and diversity intent into impact. Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy designed to help marketing services agencies turn inclusion, equity, and diversity intent into impact. We discussed talent (it's not a pipeline problem), creativity (diversity helps), Walmart's Juneteenth ice cream blunder, and more this week on the On Brand podcast. About Lauren Tucker Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy that challenges the cultural homogeneity in the advertising and marketing communications industry by designing inclusion solutions that foster greater creativity, innovation, and growth. Frustrated with the lack of progress on diversity, equity, and inclusion in the advertising and marcom industries, Tucker left her position as the Chief Strategy Officer at Merge, one of the nation’s largest independent agencies, to promote a different approach to increasing diversity in an industry that is still more than 80 percent white. On Brand Is Sponsored by Superside Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights The work of changing an industry. After years in the agency business, Lauren realized that to bring about real change she had to step outside of the business itself. “You can't be a prophet in your own land.” “Advertising of all creative industries is the most conservative,” notes Lauren. “That's because it's most directly tied to business. The power exists with the clients.” Badvertising! I have a new favorite term! “There's a lot of badvertising out there today,” Lauren warns, shaking her head at transactional diversity efforts. Speaking of which ... Walmart's Juneteenth ice cream. Lauren walked us through this recent example of “diversity theatre.” While Walmart's ice cream (which they've since removed and apologized for) is transactional diversity—“diversity before inclusion”—Lauren also highlighted Target's transformational work elevating local business owners of color and helping them connect with their sales channels. What brand has made Lauren smile recently? While Lauren's breakdown of Walmart and Target's Juneteenth activities prompted both bad and good smiles respectively, she also noted the work that Alta has done in the beauty industry in raising the voices of female entrepreneurs. To learn more, check out the Do What Matters website, specifically their continually updated Resources.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy designed to help marketing services agencies turn inclusion, equity, and diversity intent into impact. We discussed talent (it's not a pipeline problem), creativity (diversity helps), Walmart's Juneteenth ice cream blunder, and more this week on the On Brand podcast.


About Lauren Tucker

Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy that challenges the cultural homogeneity in the advertising and marketing communications industry by designing inclusion solutions that foster greater creativity, innovation, and growth. Frustrated with the lack of progress on diversity, equity, and inclusion in the advertising and marcom industries, Tucker left her position as the Chief Strategy Officer at Merge, one of the nation’s largest independent agencies, to promote a different approach to increasing diversity in an industry that is still more than 80 percent white.


On Brand Is Sponsored by Superside

Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.

 

Episode Highlights

The work of changing an industry. After years in the agency business, Lauren realized that to bring about real change she had to step outside of the business itself. “You can't be a prophet in your own land.”

“Advertising of all creative industries is the most conservative,” notes Lauren. “That's because it's most directly tied to business. The power exists with the clients.”

Badvertising! I have a new favorite term! “There's a lot of badvertising out there today,” Lauren warns, shaking her head at transactional diversity efforts. Speaking of which ...

Walmart's Juneteenth ice cream. Lauren walked us through this recent example of “diversity theatre.” While Walmart's ice cream (which they've since removed and apologized for) is transactional diversity—“diversity before inclusion”—Lauren also highlighted Target's transformational work elevating local business owners of color and helping them connect with their sales channels.

What brand has made Lauren smile recently? While Lauren's breakdown of Walmart and Target's Juneteenth activities prompted both bad and good smiles respectively, she also noted the work that Alta has done in the beauty industry in raising the voices of female entrepreneurs.

To learn more, check out the Do What Matters website, specifically their continually updated Resources.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2373 Building a Sonic Identity System with Joe Belliotti https://www.nickwestergaard.com/building-a-sonic-identity-system-with-joe-belliotti Music industry veteran Joe Belliotti is an expert in sonic branding. While most marketers focus on visuals, brand builders today need to think about the impressions that can be made and emotions that can be evoked through music and sound. Joe and I discussed all of this and more this week on the On Brand podcast. About Joe Belliotti Joe Belliotti is CEO of MassiveMusic North America, leading both the New York and the Los Angeles offices. He focuses on amplifying brand content and experiences through bespoke music and building equity through sonic branding and voice design. With more than 20 years of experience in the music and marketing industries, he has helped brands drive business value and shape culture. As Head of Global Music at The Coca-Cola Company, he created global and scalable platforms, partnerships, and strategies working on global campaigns including the FIFA World Cup, The Olympic Games, Share a Coke and a Song, Product (RED), and the American Music Awards. Joe also founded the Music Division and, earlier in his career, worked in talent development at the music publishing arm of Maverick (a Madonna/Warner Bros. joint venture). Throughout his career, he has worked with hundreds of artists, from emerging talent to the most iconic artists such as Queen, Drake, and Janelle Monae. On Brand Is Sponsored by Superside Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights What is sonic branding? “Every single brand is making an impression with music and sound.” However, unlike visual communication, most marketers lack the vocabulary to talk about it. What should a sonic identity system include? While there are many definitions and lists, Joe cited the importance of: Sonic logo Product UX/UI Music, curated music Beyond Intel ... I noted that the sonic logo example that most of us think of is the Intel Inside tag, however, Joe noted that this is a great example as it helps build what's ultimately an invisible ingredient brand. Other examples of sonic branding? Joe cited Mcdonald's “I'm Lovin' It” and Mastercard's recent work, which reminded me of my sonic branding conversation with their CMO Raja Rajamannar. What brand has made Joe smile recently? Joe kept it sonic with a mention of the recent Infiniti ad featuring the Cat Stephens song "Wild World." To learn more, check out the MassiveMusic website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 May 2022 09:00:00 -0000 Building a Sonic Identity System with Joe Belliotti full Nick Westergaard Music industry veteran Joe Belliotti is an expert in sonic branding. Music industry veteran Joe Belliotti is an expert in sonic branding. While most marketers focus on visuals, brand builders today need to think about the impressions that can be made and emotions that can be evoked through music and sound. Joe and I discussed all of this and more this week on the On Brand podcast. About Joe Belliotti Joe Belliotti is CEO of MassiveMusic North America, leading both the New York and the Los Angeles offices. He focuses on amplifying brand content and experiences through bespoke music and building equity through sonic branding and voice design. With more than 20 years of experience in the music and marketing industries, he has helped brands drive business value and shape culture. As Head of Global Music at The Coca-Cola Company, he created global and scalable platforms, partnerships, and strategies working on global campaigns including the FIFA World Cup, The Olympic Games, Share a Coke and a Song, Product (RED), and the American Music Awards. Joe also founded the Music Division and, earlier in his career, worked in talent development at the music publishing arm of Maverick (a Madonna/Warner Bros. joint venture). Throughout his career, he has worked with hundreds of artists, from emerging talent to the most iconic artists such as Queen, Drake, and Janelle Monae. On Brand Is Sponsored by Superside Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights What is sonic branding? “Every single brand is making an impression with music and sound.” However, unlike visual communication, most marketers lack the vocabulary to talk about it. What should a sonic identity system include? While there are many definitions and lists, Joe cited the importance of: Sonic logo Product UX/UI Music, curated music Beyond Intel ... I noted that the sonic logo example that most of us think of is the Intel Inside tag, however, Joe noted that this is a great example as it helps build what's ultimately an invisible ingredient brand. Other examples of sonic branding? Joe cited Mcdonald's “I'm Lovin' It” and Mastercard's recent work, which reminded me of my sonic branding conversation with their CMO Raja Rajamannar. What brand has made Joe smile recently? Joe kept it sonic with a mention of the recent Infiniti ad featuring the Cat Stephens song "Wild World." To learn more, check out the MassiveMusic website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Music industry veteran Joe Belliotti is an expert in sonic branding. While most marketers focus on visuals, brand builders today need to think about the impressions that can be made and emotions that can be evoked through music and sound. Joe and I discussed all of this and more this week on the On Brand podcast.


About Joe Belliotti

Joe Belliotti is CEO of MassiveMusic North America, leading both the New York and the Los Angeles offices. He focuses on amplifying brand content and experiences through bespoke music and building equity through sonic branding and voice design. With more than 20 years of experience in the music and marketing industries, he has helped brands drive business value and shape culture.

As Head of Global Music at The Coca-Cola Company, he created global and scalable platforms, partnerships, and strategies working on global campaigns including the FIFA World Cup, The Olympic Games, Share a Coke and a Song, Product (RED), and the American Music Awards. Joe also founded the Music Division and, earlier in his career, worked in talent development at the music publishing arm of Maverick (a Madonna/Warner Bros. joint venture). Throughout his career, he has worked with hundreds of artists, from emerging talent to the most iconic artists such as Queen, Drake, and Janelle Monae.

On Brand Is Sponsored by Superside

Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.

 

Episode Highlights

What is sonic branding? “Every single brand is making an impression with music and sound.” However, unlike visual communication, most marketers lack the vocabulary to talk about it.

What should a sonic identity system include? While there are many definitions and lists, Joe cited the importance of:

  • Sonic logo
  • Product UX/UI
  • Music, curated music

Beyond Intel ... I noted that the sonic logo example that most of us think of is the Intel Inside tag, however, Joe noted that this is a great example as it helps build what's ultimately an invisible ingredient brand.

Other examples of sonic branding? Joe cited Mcdonald's “I'm Lovin' It” and Mastercard's recent work, which reminded me of my sonic branding conversation with their CMO Raja Rajamannar.

What brand has made Joe smile recently? Joe kept it sonic with a mention of the recent Infiniti ad featuring the Cat Stephens song "Wild World."

To learn more, check out the MassiveMusic website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1806 Connecting Personal Brands to Corporate Brands with Scott Bartnick https://www.nickwestergaard.com/connecting-personal-brands-to-corporate-brands-with-scott-bartnick Scott Bartnick is an internationally renowned eCommerce and media expert and co-founder of OtterPR. Through their innovative strategies, OtterPR helps clients—both business leaders and brands—get meaningful media coverage. We discussed all of this and more this week on the On Brand podcast. About Scott Bartnick Scott Bartnick is the co-founder of OtterPR. He is an internationally renowned eCommerce and media expert who has been recognized worldwide for his business acumen. Bartnick owns several successful eCommerce companies and has been recognized for his innovative lifestyle. Bartnick is the bestselling author of the Five-Day Startup and has been featured in Forbes, Entrepreneur, IBTimes, Yahoo, and more for his success in business. On Brand Is Sponsored by Superside Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now. Episode Highlights An innovative lifestyle yields many questions. Scott shared his own story inspired by Tim Ferriss's Four Hour Workweek. This adventure and approach led to Scott's book The Five-Day Startup.  “To build a business you have to build a brand.” Scott noted that you don't need tools like a website or a sales team to start a business. But this isn't scalable. To grow a business, you need to build a brand that resonates with people. Startup brands and founder brands. When these two play nicely with each other, it can lead to a big impact. However, when a founder's brand gets in the way of a startup brand's growth, it can spell disaster. OtterPR helps clients and brands optimize this relationship. What brand has made Scott smile recently? Scott actually shared a smile from one of OtterPR's clients—Law by Mike. To learn more, check out the OtterPR website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 May 2022 09:00:00 -0000 Connecting Personal Brands to Corporate Brands with Scott Bartnick full Nick Westergaard Scott Bartnick is an internationally renowned eCommerce and media expert and co-founder of OtterPR. Scott Bartnick is an internationally renowned eCommerce and media expert and co-founder of OtterPR. Through their innovative strategies, OtterPR helps clients—both business leaders and brands—get meaningful media coverage. We discussed all of this and more this week on the On Brand podcast. About Scott Bartnick Scott Bartnick is the co-founder of OtterPR. He is an internationally renowned eCommerce and media expert who has been recognized worldwide for his business acumen. Bartnick owns several successful eCommerce companies and has been recognized for his innovative lifestyle. Bartnick is the bestselling author of the Five-Day Startup and has been featured in Forbes, Entrepreneur, IBTimes, Yahoo, and more for his success in business. On Brand Is Sponsored by Superside Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now. Episode Highlights An innovative lifestyle yields many questions. Scott shared his own story inspired by Tim Ferriss's Four Hour Workweek. This adventure and approach led to Scott's book The Five-Day Startup.  “To build a business you have to build a brand.” Scott noted that you don't need tools like a website or a sales team to start a business. But this isn't scalable. To grow a business, you need to build a brand that resonates with people. Startup brands and founder brands. When these two play nicely with each other, it can lead to a big impact. However, when a founder's brand gets in the way of a startup brand's growth, it can spell disaster. OtterPR helps clients and brands optimize this relationship. What brand has made Scott smile recently? Scott actually shared a smile from one of OtterPR's clients—Law by Mike. To learn more, check out the OtterPR website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Scott Bartnick is an internationally renowned eCommerce and media expert and co-founder of OtterPR. Through their innovative strategies, OtterPR helps clients—both business leaders and brands—get meaningful media coverage. We discussed all of this and more this week on the On Brand podcast.

About Scott Bartnick

Scott Bartnick is the co-founder of OtterPR. He is an internationally renowned eCommerce and media expert who has been recognized worldwide for his business acumen. Bartnick owns several successful eCommerce companies and has been recognized for his innovative lifestyle. Bartnick is the bestselling author of the Five-Day Startup and has been featured in Forbes, Entrepreneur, IBTimes, Yahoo, and more for his success in business.

On Brand Is Sponsored by Superside

Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.

Episode Highlights

An innovative lifestyle yields many questions. Scott shared his own story inspired by Tim Ferriss's Four Hour Workweek. This adventure and approach led to Scott's book The Five-Day Startup. 

“To build a business you have to build a brand.” Scott noted that you don't need tools like a website or a sales team to start a business. But this isn't scalable. To grow a business, you need to build a brand that resonates with people.

Startup brands and founder brands. When these two play nicely with each other, it can lead to a big impact. However, when a founder's brand gets in the way of a startup brand's growth, it can spell disaster. OtterPR helps clients and brands optimize this relationship.

What brand has made Scott smile recently? Scott actually shared a smile from one of OtterPR's clients—Law by Mike.

To learn more, check out the OtterPR website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1676 The Market Disruptor's Dilemma with Olivia Mariani https://www.nickwestergaard.com/the-market-disruptors-dilemma-with-olivia-mariani As VP of Marketing at Curbio, Olivia Mariani leads is responsible for everything from brand to demand for the “fix first, pay later” PropTech leader. This week on the On Brand podcast, Olivia joined us to discuss the disruptor's dilemma—creating and communicating the market for innovative new products—as well as storytelling and immersive content. About Olivia Mariani Olivia Mariani is a marketing executive with a proven track record of driving bottom-line business results for companies of all sizes, with an emphasis on serving the Software as a Service industry. Olivia brings a breadth of marketing experience to the table, including demand generation, brand management, marketing operations, product marketing, digital, partner, and customer advocacy. Olivia’s approach combines art (creative strategies) science (actionable data), collaborative planning (leadership style), and storytelling (incredible content) to create authentic brand experiences that drive revenue. Her marketing motto is to create a brand that taps into both the hearts and minds of its audience. Currently, she is the head of Marketing at Curbio, a venture-backed PropTech company experiencing rapid growth and quickly becoming the nation’s leading home improvement solution for real estate agents and their clients. On Brand Is Sponsored by Superside Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights The market disruptor’s dilemma. So, you’ve got an innovative new product ... That’s great! However, often you have the unique challenge of having to communicate a new idea that customers aren’t aware of yet. Sometimes it’s a new type of business or even a new industry. Olivia shared how she’s worked to do just that with Curbio. “Home improvement sucks right now.” That’s why there’s Curbio! That said, even when customers learn what it is (the nation’s leading fix-it-first, pay-when-you-sell home improvement solution for those selling homes), they still don’t believe it. “People are always saying it’s too good to be true.” Storytelling and the voice of the customer. Olivia’s work focuses heavily on storytelling and the voice of the customer. All of this came together on Curbio's recent “Do we have to?” campaign. What brand has made Olivia smile recently? Olivia shared her amazing experiences with Outdoor Voices, an Austin-based athleisure brand. To learn more, check out the Curibo website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 May 2022 09:00:00 -0000 The Market Disruptor's Dilemma with Olivia Mariani full Nick Westergaard As VP of Marketing at Curbio, Olivia Mariani leads is responsible for everything from brand to demand for the “fix first, pay later” PropTech leader. As VP of Marketing at Curbio, Olivia Mariani leads is responsible for everything from brand to demand for the “fix first, pay later” PropTech leader. This week on the On Brand podcast, Olivia joined us to discuss the disruptor's dilemma—creating and communicating the market for innovative new products—as well as storytelling and immersive content. About Olivia Mariani Olivia Mariani is a marketing executive with a proven track record of driving bottom-line business results for companies of all sizes, with an emphasis on serving the Software as a Service industry. Olivia brings a breadth of marketing experience to the table, including demand generation, brand management, marketing operations, product marketing, digital, partner, and customer advocacy. Olivia’s approach combines art (creative strategies) science (actionable data), collaborative planning (leadership style), and storytelling (incredible content) to create authentic brand experiences that drive revenue. Her marketing motto is to create a brand that taps into both the hearts and minds of its audience. Currently, she is the head of Marketing at Curbio, a venture-backed PropTech company experiencing rapid growth and quickly becoming the nation’s leading home improvement solution for real estate agents and their clients. On Brand Is Sponsored by Superside Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights The market disruptor’s dilemma. So, you’ve got an innovative new product ... That’s great! However, often you have the unique challenge of having to communicate a new idea that customers aren’t aware of yet. Sometimes it’s a new type of business or even a new industry. Olivia shared how she’s worked to do just that with Curbio. “Home improvement sucks right now.” That’s why there’s Curbio! That said, even when customers learn what it is (the nation’s leading fix-it-first, pay-when-you-sell home improvement solution for those selling homes), they still don’t believe it. “People are always saying it’s too good to be true.” Storytelling and the voice of the customer. Olivia’s work focuses heavily on storytelling and the voice of the customer. All of this came together on Curbio's recent “Do we have to?” campaign. What brand has made Olivia smile recently? Olivia shared her amazing experiences with Outdoor Voices, an Austin-based athleisure brand. To learn more, check out the Curibo website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices As VP of Marketing at Curbio, Olivia Mariani leads is responsible for everything from brand to demand for the “fix first, pay later” PropTech leader. This week on the On Brand podcast, Olivia joined us to discuss the disruptor's dilemma—creating and communicating the market for innovative new products—as well as storytelling and immersive content.


About Olivia Mariani

Olivia Mariani is a marketing executive with a proven track record of driving bottom-line business results for companies of all sizes, with an emphasis on serving the Software as a Service industry. Olivia brings a breadth of marketing experience to the table, including demand generation, brand management, marketing operations, product marketing, digital, partner, and customer advocacy.

Olivia’s approach combines art (creative strategies) science (actionable data), collaborative planning (leadership style), and storytelling (incredible content) to create authentic brand experiences that drive revenue. Her marketing motto is to create a brand that taps into both the hearts and minds of its audience. Currently, she is the head of Marketing at Curbio, a venture-backed PropTech company experiencing rapid growth and quickly becoming the nation’s leading home improvement solution for real estate agents and their clients.


On Brand Is Sponsored by Superside

Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.

 

Episode Highlights

The market disruptor’s dilemma. So, you’ve got an innovative new product ... That’s great! However, often you have the unique challenge of having to communicate a new idea that customers aren’t aware of yet. Sometimes it’s a new type of business or even a new industry. Olivia shared how she’s worked to do just that with Curbio.

“Home improvement sucks right now.” That’s why there’s Curbio! That said, even when customers learn what it is (the nation’s leading fix-it-first, pay-when-you-sell home improvement solution for those selling homes), they still don’t believe it. “People are always saying it’s too good to be true.”

Storytelling and the voice of the customer. Olivia’s work focuses heavily on storytelling and the voice of the customer. All of this came together on Curbio's recent “Do we have to?” campaign.

What brand has made Olivia smile recently? Olivia shared her amazing experiences with Outdoor Voices, an Austin-based athleisure brand.

To learn more, check out the Curibo website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2099 Rethinking Brand Innovation with Carla Johnson https://www.nickwestergaard.com/rethinking-brand-innovation-with-carla-johnson Carla Johnson is one of the world’s leading innovation architects and the author of the new book RE:Think Innovation. Through her company RE:Think Labs she helps brands innovate both internally and externally. We discussed all of this and more this week on the On Brand podcast. About Carla Johnson As the world’s leading innovation architect, Carla Johnson has partnered with brands and conferences globally to train thousands of people how to rethink the work that they do and the impact they can have. Through her company RE:Think Labs, she inspires and equips leaders to embrace change, welcome new ideas, and make innovation everybody’s business.   Episode Highlights Innovation is for everyone. We kicked off the show talking and laughing about how innovation is treated as a special word. “It’s for special people with special skills who dress in special clothes.” Carla went on to point out that innovation isn’t just a skill—it’s a mindset. “90% of innovation takes place outside the typical workday,” Carla noted. That said, in our fast-paced world, few take the time to cultivate a sense of play, which is needed in fostering an innovative mindset. Carla’s five-step innovation framework. Carla shared the innovation framework that RE:Think Innovation details: Observe Distill Relate Generate Pitch What brand has made Carla smile recently? Carla shared a company that she profiled in RE:Think Innovation—Emerson. “They consistently surprise me in how they’ve adopted innovation internally and externally.” To learn more, go to Carla’s website and connect with her on LinkedIn and Twitter.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 May 2022 09:00:00 -0000 Rethinking Brand Innovation with Carla Johnson full Nick Westergaard Carla Johnson is one of the world’s leading innovation architects and the author of the new book RE:Think Innovation. Carla Johnson is one of the world’s leading innovation architects and the author of the new book RE:Think Innovation. Through her company RE:Think Labs she helps brands innovate both internally and externally. We discussed all of this and more this week on the On Brand podcast. About Carla Johnson As the world’s leading innovation architect, Carla Johnson has partnered with brands and conferences globally to train thousands of people how to rethink the work that they do and the impact they can have. Through her company RE:Think Labs, she inspires and equips leaders to embrace change, welcome new ideas, and make innovation everybody’s business.   Episode Highlights Innovation is for everyone. We kicked off the show talking and laughing about how innovation is treated as a special word. “It’s for special people with special skills who dress in special clothes.” Carla went on to point out that innovation isn’t just a skill—it’s a mindset. “90% of innovation takes place outside the typical workday,” Carla noted. That said, in our fast-paced world, few take the time to cultivate a sense of play, which is needed in fostering an innovative mindset. Carla’s five-step innovation framework. Carla shared the innovation framework that RE:Think Innovation details: Observe Distill Relate Generate Pitch What brand has made Carla smile recently? Carla shared a company that she profiled in RE:Think Innovation—Emerson. “They consistently surprise me in how they’ve adopted innovation internally and externally.” To learn more, go to Carla’s website and connect with her on LinkedIn and Twitter.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Carla Johnson is one of the world’s leading innovation architects and the author of the new book RE:Think Innovation. Through her company RE:Think Labs she helps brands innovate both internally and externally. We discussed all of this and more this week on the On Brand podcast.


About Carla Johnson

As the world’s leading innovation architect, Carla Johnson has partnered with brands and conferences globally to train thousands of people how to rethink the work that they do and the impact they can have. Through her company RE:Think Labs, she inspires and equips leaders to embrace change, welcome new ideas, and make innovation everybody’s business.

 

Episode Highlights

Innovation is for everyone. We kicked off the show talking and laughing about how innovation is treated as a special word. “It’s for special people with special skills who dress in special clothes.” Carla went on to point out that innovation isn’t just a skill—it’s a mindset.

“90% of innovation takes place outside the typical workday,” Carla noted. That said, in our fast-paced world, few take the time to cultivate a sense of play, which is needed in fostering an innovative mindset.

Carla’s five-step innovation framework. Carla shared the innovation framework that RE:Think Innovation details:

  1. Observe
  2. Distill
  3. Relate
  4. Generate
  5. Pitch

What brand has made Carla smile recently? Carla shared a company that she profiled in RE:Think Innovation—Emerson. “They consistently surprise me in how they’ve adopted innovation internally and externally.”

To learn more, go to Carla’s website and connect with her on LinkedIn and Twitter.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2066 Immersive Content Experiences with Jamie Gier https://www.nickwestergaard.com/immersive-content-experiences-with-jamie-gier Jamie Gier is CMO of Ceros, helping top brands like NBC Universal, United Airlines, and United Healthcare create immersive content experiences. In our always-on world, customers are looking for greater connection with their brands. This isn’t easy as there’s more noise than ever. We discussed how brands can stand out with immersive content, this week on the On Brand podcast. About Jamie Gier As CMO of Ceros, Jamie works with many top brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences. With more than 25 years of experience, Jamie has worked with leading tech companies from healthcare to education to grow and scale by creating impactful brands, designing revenue-gathering go-to-market strategies, and leading high-performance teams. Prior to Ceros, Jamie held roles at DreamBox Learning, SCI Solutions (now R1), Microsoft, and GE Healthcare. She also served as a board member for Page Ahead, a nonprofit focused on the literacy needs of at-risk kids in Washington state, and chairs its marketing and fund development committee.   Episode Highlights “Marketing and branding sometimes have a bad reputation,” Jamie noted. This led her to deliberately seek out meaningful industries like education and healthcare. What’s an example of an immersive brand experience? Jamie pointed us to Kimpton Properties and their “Summer Like You Mean It” campaign, which offered customers a literal glimpse of what their vacation could look like. Immersive content is engaging content. “You have to start with customers,” Jamie notes. “What’s your customer’s buying journey? What motivates them? What’s their persona?” Too often, marketers start with what they want to create rather than what their customers actually need. You can’t afford to make this mistake. What do marketers need to remember about story? “The customer should be the hero of your story,” Jamie notes. She also talked about the power of story to connect people citing work from Atlantic columnist Arthur Brooks and P&G. What brand has made Jamie smile recently? Jamie loves watching Shark Tank with her son and was so impressed with the startup Pluto Pillows that she bought one. When the product arrived, as Jamie notes, the packaging both surprised and delighted (SPOILER ALERT: Candy was involved). To learn more, connect with Jamie on LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 May 2022 09:00:00 -0000 Immersive Content Experiences with Jamie Gier full Nick Westergaard Jamie Gier is CMO of Ceros, helping top brands like NBC Universal, United Airlines, and United Healthcare create immersive content experiences. Jamie Gier is CMO of Ceros, helping top brands like NBC Universal, United Airlines, and United Healthcare create immersive content experiences. In our always-on world, customers are looking for greater connection with their brands. This isn’t easy as there’s more noise than ever. We discussed how brands can stand out with immersive content, this week on the On Brand podcast. About Jamie Gier As CMO of Ceros, Jamie works with many top brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences. With more than 25 years of experience, Jamie has worked with leading tech companies from healthcare to education to grow and scale by creating impactful brands, designing revenue-gathering go-to-market strategies, and leading high-performance teams. Prior to Ceros, Jamie held roles at DreamBox Learning, SCI Solutions (now R1), Microsoft, and GE Healthcare. She also served as a board member for Page Ahead, a nonprofit focused on the literacy needs of at-risk kids in Washington state, and chairs its marketing and fund development committee.   Episode Highlights “Marketing and branding sometimes have a bad reputation,” Jamie noted. This led her to deliberately seek out meaningful industries like education and healthcare. What’s an example of an immersive brand experience? Jamie pointed us to Kimpton Properties and their “Summer Like You Mean It” campaign, which offered customers a literal glimpse of what their vacation could look like. Immersive content is engaging content. “You have to start with customers,” Jamie notes. “What’s your customer’s buying journey? What motivates them? What’s their persona?” Too often, marketers start with what they want to create rather than what their customers actually need. You can’t afford to make this mistake. What do marketers need to remember about story? “The customer should be the hero of your story,” Jamie notes. She also talked about the power of story to connect people citing work from Atlantic columnist Arthur Brooks and P&G. What brand has made Jamie smile recently? Jamie loves watching Shark Tank with her son and was so impressed with the startup Pluto Pillows that she bought one. When the product arrived, as Jamie notes, the packaging both surprised and delighted (SPOILER ALERT: Candy was involved). To learn more, connect with Jamie on LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jamie Gier is CMO of Ceros, helping top brands like NBC Universal, United Airlines, and United Healthcare create immersive content experiences. In our always-on world, customers are looking for greater connection with their brands. This isn’t easy as there’s more noise than ever. We discussed how brands can stand out with immersive content, this week on the On Brand podcast.


About Jamie Gier

As CMO of Ceros, Jamie works with many top brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences. With more than 25 years of experience, Jamie has worked with leading tech companies from healthcare to education to grow and scale by creating impactful brands, designing revenue-gathering go-to-market strategies, and leading high-performance teams. Prior to Ceros, Jamie held roles at DreamBox Learning, SCI Solutions (now R1), Microsoft, and GE Healthcare. She also served as a board member for Page Ahead, a nonprofit focused on the literacy needs of at-risk kids in Washington state, and chairs its marketing and fund development committee.

 

Episode Highlights

“Marketing and branding sometimes have a bad reputation,” Jamie noted. This led her to deliberately seek out meaningful industries like education and healthcare.

What’s an example of an immersive brand experience? Jamie pointed us to Kimpton Properties and their “Summer Like You Mean It” campaign, which offered customers a literal glimpse of what their vacation could look like. Immersive content is engaging content.

“You have to start with customers,” Jamie notes. “What’s your customer’s buying journey? What motivates them? What’s their persona?” Too often, marketers start with what they want to create rather than what their customers actually need. You can’t afford to make this mistake.

What do marketers need to remember about story? “The customer should be the hero of your story,” Jamie notes. She also talked about the power of story to connect people citing work from Atlantic columnist Arthur Brooks and P&G.

What brand has made Jamie smile recently? Jamie loves watching Shark Tank with her son and was so impressed with the startup Pluto Pillows that she bought one. When the product arrived, as Jamie notes, the packaging both surprised and delighted (SPOILER ALERT: Candy was involved).

To learn more, connect with Jamie on LinkedIn.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1834 Lessons from Political Brands with Zee Cohen-Sanchez https://www.nickwestergaard.com/lessons-from-political-brands-with-zee-cohen-sanchez Zee Cohen-Sanchez is the founder and executive director of Sole Strategies, a woman and minority-owned organization built by a team of political experts who specialize in strengthening grassroots campaigns at the community level. We discussed what personal brands and organizational brands can learn from political brands, this week on the On Brand podcast. About Zee Cohen-Sanchez Zee Cohen-Sanchez dropped out of grad school to begin helping with The Bernie Sanders 2016 campaign and from there ran part of AOC’s field program. Now, founder and Executive Director of Sole Strategies, she’s leading the charge to flip seats for progressive candidates and change the country. She’s been featured in Authority Magazine, Divine Magazine, Future Sharks, and more.   Episode Highlights “Nothing is scarier than talking to other people—especially about politics,” Zee notes. However, learning is a critical first step in understanding your people and how we can help. This sounds simple but … “We’re not good listeners,” Zee says of human nature, reinforcing the need of understanding those we’re trying to serve (whether through politics or business). “You have to listen to be able to solve their problem. I always say, ‘You should be talking less!’” How can you build a better political brand? “The last thing that matters are things like your colors,” Zee advises. “You have to ask yourself, ‘What’s your why?’ Why are you doing this?” You can see this at work beyond the world of politics, as Zee cited Nike standing with Colin Kaepernick. What brand has made Zee smile recently? Zee pointed us to a great example of a strong political brand. Gary Chambers is running for senate in Louisiana and creates amazing videos that clearly define why he’s running and what he wants to do for his community. To learn more, go to sole-strategies.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Apr 2022 09:00:00 -0000 Lessons from Political Brands with Zee Cohen-Sanchez full Nick Westergaard Zee Cohen-Sanchez is the founder and executive director of Sole Strategies, a woman and minority-owned organization built by a team of political experts who specialize in strengthening grassroots campaigns at the community level. Zee Cohen-Sanchez is the founder and executive director of Sole Strategies, a woman and minority-owned organization built by a team of political experts who specialize in strengthening grassroots campaigns at the community level. We discussed what personal brands and organizational brands can learn from political brands, this week on the On Brand podcast. About Zee Cohen-Sanchez Zee Cohen-Sanchez dropped out of grad school to begin helping with The Bernie Sanders 2016 campaign and from there ran part of AOC’s field program. Now, founder and Executive Director of Sole Strategies, she’s leading the charge to flip seats for progressive candidates and change the country. She’s been featured in Authority Magazine, Divine Magazine, Future Sharks, and more.   Episode Highlights “Nothing is scarier than talking to other people—especially about politics,” Zee notes. However, learning is a critical first step in understanding your people and how we can help. This sounds simple but … “We’re not good listeners,” Zee says of human nature, reinforcing the need of understanding those we’re trying to serve (whether through politics or business). “You have to listen to be able to solve their problem. I always say, ‘You should be talking less!’” How can you build a better political brand? “The last thing that matters are things like your colors,” Zee advises. “You have to ask yourself, ‘What’s your why?’ Why are you doing this?” You can see this at work beyond the world of politics, as Zee cited Nike standing with Colin Kaepernick. What brand has made Zee smile recently? Zee pointed us to a great example of a strong political brand. Gary Chambers is running for senate in Louisiana and creates amazing videos that clearly define why he’s running and what he wants to do for his community. To learn more, go to sole-strategies.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Zee Cohen-Sanchez is the founder and executive director of Sole Strategies, a woman and minority-owned organization built by a team of political experts who specialize in strengthening grassroots campaigns at the community level. We discussed what personal brands and organizational brands can learn from political brands, this week on the On Brand podcast.


About Zee Cohen-Sanchez

Zee Cohen-Sanchez dropped out of grad school to begin helping with The Bernie Sanders 2016 campaign and from there ran part of AOC’s field program. Now, founder and Executive Director of Sole Strategies, she’s leading the charge to flip seats for progressive candidates and change the country. She’s been featured in Authority Magazine, Divine Magazine, Future Sharks, and more.

 

Episode Highlights

“Nothing is scarier than talking to other people—especially about politics,” Zee notes. However, learning is a critical first step in understanding your people and how we can help. This sounds simple but …

“We’re not good listeners,” Zee says of human nature, reinforcing the need of understanding those we’re trying to serve (whether through politics or business). “You have to listen to be able to solve their problem. I always say, ‘You should be talking less!’”

How can you build a better political brand? “The last thing that matters are things like your colors,” Zee advises. “You have to ask yourself, ‘What’s your why?’ Why are you doing this?” You can see this at work beyond the world of politics, as Zee cited Nike standing with Colin Kaepernick.

What brand has made Zee smile recently? Zee pointed us to a great example of a strong political brand. Gary Chambers is running for senate in Louisiana and creates amazing videos that clearly define why he’s running and what he wants to do for his community.

To learn more, go to sole-strategies.com.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1819 Finding the Right Marketing Team with Rob Simone https://www.nickwestergaard.com/finding-the-right-marketing-team-with-rob-simone Rob Simone is Partner and President of Summer Friday, a boutique agency sitting at the intersection of ideas and execution. This week on the On Brand podcast, Rob joined me for a discussion on the agency business today, founding a business during a global pandemic (!), and how to build a high-performance marketing team in one of the more challenging times to be doing that. About Rob Simone Rob Simone, based on Long Island, is Partner and President at Summer Friday, a strategy, creative, and content boutique that thrives at the intersection of big ideas and nimble execution. Simone co-founded Summer Friday in April 2020, right at the peak of the pandemic. His clients include major brands such as E*TRADE, National Grid, Cigna, and JP Morgan. Since its founding, the agency hasn’t lost a single client, has retained its talent base, and has expanded business on every level.   Episode Highlights Only Robs on the Podcast. Rob opened by highlighting that my own podcast of late has been heavy on Robs with Rob Meyerson’s recent appearance on brand naming. Speaking of brand names … Why Summer Friday? I had to ask Rob about his agency’s quirky name (which, yes, I mistook for another guest that was going to be on the podcast!). As it turns out, this inventive name provides a glimpse into the organization’s passion and culture, “Who doesn’t love a summer Friday?” Defining an agency today. “We are a boutique agency and want to stay a boutique agency,” said Rob of their 35-member team. “When you get to a certain size, it’s hard to focus and be nimble.” Building the right marketing team for the job. Among Rob’s many accomplishments has been both founding an agency and keeping his talent in one of the more challenging times to accomplish either task. “We think of our team as family. Our UVP is culture above all.” Specialists vs. generalists. We also discussed the ongoing debate of specialists vs. generalists. What’s most important in marketing today? You’ll have to listen to find out the answer to this big question! What brand has made Rob smile recently? Rob went with a personal brand—José Andrés. Chef Andrés was in the news recently by showing up in Ukraine to help by doing what he does best, “feeding people who need food.” To learn more, go to heysummerfriday.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Apr 2022 09:00:00 -0000 Finding the Right Marketing Team with Rob Simone full Nick Westergaard Rob Simone is Partner and President of Summer Friday, a boutique agency sitting at the intersection of ideas and execution. Rob Simone is Partner and President of Summer Friday, a boutique agency sitting at the intersection of ideas and execution. This week on the On Brand podcast, Rob joined me for a discussion on the agency business today, founding a business during a global pandemic (!), and how to build a high-performance marketing team in one of the more challenging times to be doing that. About Rob Simone Rob Simone, based on Long Island, is Partner and President at Summer Friday, a strategy, creative, and content boutique that thrives at the intersection of big ideas and nimble execution. Simone co-founded Summer Friday in April 2020, right at the peak of the pandemic. His clients include major brands such as E*TRADE, National Grid, Cigna, and JP Morgan. Since its founding, the agency hasn’t lost a single client, has retained its talent base, and has expanded business on every level.   Episode Highlights Only Robs on the Podcast. Rob opened by highlighting that my own podcast of late has been heavy on Robs with Rob Meyerson’s recent appearance on brand naming. Speaking of brand names … Why Summer Friday? I had to ask Rob about his agency’s quirky name (which, yes, I mistook for another guest that was going to be on the podcast!). As it turns out, this inventive name provides a glimpse into the organization’s passion and culture, “Who doesn’t love a summer Friday?” Defining an agency today. “We are a boutique agency and want to stay a boutique agency,” said Rob of their 35-member team. “When you get to a certain size, it’s hard to focus and be nimble.” Building the right marketing team for the job. Among Rob’s many accomplishments has been both founding an agency and keeping his talent in one of the more challenging times to accomplish either task. “We think of our team as family. Our UVP is culture above all.” Specialists vs. generalists. We also discussed the ongoing debate of specialists vs. generalists. What’s most important in marketing today? You’ll have to listen to find out the answer to this big question! What brand has made Rob smile recently? Rob went with a personal brand—José Andrés. Chef Andrés was in the news recently by showing up in Ukraine to help by doing what he does best, “feeding people who need food.” To learn more, go to heysummerfriday.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Rob Simone is Partner and President of Summer Friday, a boutique agency sitting at the intersection of ideas and execution. This week on the On Brand podcast, Rob joined me for a discussion on the agency business today, founding a business during a global pandemic (!), and how to build a high-performance marketing team in one of the more challenging times to be doing that.


About Rob Simone

Rob Simone, based on Long Island, is Partner and President at Summer Friday, a strategy, creative, and content boutique that thrives at the intersection of big ideas and nimble execution. Simone co-founded Summer Friday in April 2020, right at the peak of the pandemic. His clients include major brands such as E*TRADE, National Grid, Cigna, and JP Morgan. Since its founding, the agency hasn’t lost a single client, has retained its talent base, and has expanded business on every level.

 

Episode Highlights

Only Robs on the Podcast. Rob opened by highlighting that my own podcast of late has been heavy on Robs with Rob Meyerson’s recent appearance on brand naming. Speaking of brand names …

Why Summer Friday? I had to ask Rob about his agency’s quirky name (which, yes, I mistook for another guest that was going to be on the podcast!). As it turns out, this inventive name provides a glimpse into the organization’s passion and culture, “Who doesn’t love a summer Friday?”

Defining an agency today. “We are a boutique agency and want to stay a boutique agency,” said Rob of their 35-member team. “When you get to a certain size, it’s hard to focus and be nimble.”

Building the right marketing team for the job. Among Rob’s many accomplishments has been both founding an agency and keeping his talent in one of the more challenging times to accomplish either task. “We think of our team as family. Our UVP is culture above all.”

Specialists vs. generalists. We also discussed the ongoing debate of specialists vs. generalists. What’s most important in marketing today? You’ll have to listen to find out the answer to this big question!

What brand has made Rob smile recently? Rob went with a personal brand—José Andrés. Chef Andrés was in the news recently by showing up in Ukraine to help by doing what he does best, “feeding people who need food.”

To learn more, go to heysummerfriday.com.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1899 B2B Podcasting Best Practices with Prarthana Sibal https://www.nickwestergaard.com/b2b-podcasting-best-practices-with-prarthana-sibal Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency. This week she joined me on the On Brand podcast for a discussion of global podcasting markets and how to plan an effective B2B podcast. About Prarthana Sibal As Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana Sibal has managed over 1,000 Podcast Episodes from idea to launch. Branding, Public Relations, Corporate Communications, Brand Reputation, and Podcasting for Brands. Born in India, Educated in SMU Singapore. She is based in Singapore. And she’s our guest this week on the On Brand podcast.  Episode Highlights Is it still the ‘golden age’ of podcasting? Prarthana added an important global perspective to this opening question. “You have to remember that Asia is 5–6 years behind the west. We still have a long way to go (in this growth).” How do you start a B2B podcast? “First, you have to align your podcast objective with your business objective.” From here, Prarthana shared the three most frequent B2B podcasting objectives: Awareness Acquisition Influence What’s one of the most critical needs in planning and launching a successful B2B podcast? “Your podcast design depends on your business objective and your host.” Specifically, Prarthana stressed the importance of the host’s style and the relationships they’ve built. These “people skills” ensure that your show can facilitate engaging conversations with guests. What brand has made Prarthana smile recently? “It’s not really a brand, it’s a person—Gary Vee.” Prarthana shared how Gary Vaynerchuk is a great example of what we were just talking about. To learn more about Prarthana, connect with her on LinkedIn or check out the Pikkal & Co. website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Apr 2022 09:00:00 -0000 B2B Podcasting Best Practices with Prarthana Sibal full Nick Westergaard Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency. Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency. This week she joined me on the On Brand podcast for a discussion of global podcasting markets and how to plan an effective B2B podcast. About Prarthana Sibal As Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana Sibal has managed over 1,000 Podcast Episodes from idea to launch. Branding, Public Relations, Corporate Communications, Brand Reputation, and Podcasting for Brands. Born in India, Educated in SMU Singapore. She is based in Singapore. And she’s our guest this week on the On Brand podcast.  Episode Highlights Is it still the ‘golden age’ of podcasting? Prarthana added an important global perspective to this opening question. “You have to remember that Asia is 5–6 years behind the west. We still have a long way to go (in this growth).” How do you start a B2B podcast? “First, you have to align your podcast objective with your business objective.” From here, Prarthana shared the three most frequent B2B podcasting objectives: Awareness Acquisition Influence What’s one of the most critical needs in planning and launching a successful B2B podcast? “Your podcast design depends on your business objective and your host.” Specifically, Prarthana stressed the importance of the host’s style and the relationships they’ve built. These “people skills” ensure that your show can facilitate engaging conversations with guests. What brand has made Prarthana smile recently? “It’s not really a brand, it’s a person—Gary Vee.” Prarthana shared how Gary Vaynerchuk is a great example of what we were just talking about. To learn more about Prarthana, connect with her on LinkedIn or check out the Pikkal & Co. website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency. This week she joined me on the On Brand podcast for a discussion of global podcasting markets and how to plan an effective B2B podcast.

About Prarthana Sibal

As Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana Sibal has managed over 1,000 Podcast Episodes from idea to launch. Branding, Public Relations, Corporate Communications, Brand Reputation, and Podcasting for Brands. Born in India, Educated in SMU Singapore. She is based in Singapore. And she’s our guest this week on the On Brand podcast. 

Episode Highlights

Is it still the ‘golden age’ of podcasting? Prarthana added an important global perspective to this opening question. “You have to remember that Asia is 5–6 years behind the west. We still have a long way to go (in this growth).”

How do you start a B2B podcast? “First, you have to align your podcast objective with your business objective.” From here, Prarthana shared the three most frequent B2B podcasting objectives:

  1. Awareness
  2. Acquisition
  3. Influence

What’s one of the most critical needs in planning and launching a successful B2B podcast? “Your podcast design depends on your business objective and your host.” Specifically, Prarthana stressed the importance of the host’s style and the relationships they’ve built. These “people skills” ensure that your show can facilitate engaging conversations with guests.

What brand has made Prarthana smile recently? “It’s not really a brand, it’s a person—Gary Vee.” Prarthana shared how Gary Vaynerchuk is a great example of what we were just talking about.

To learn more about Prarthana, connect with her on LinkedIn or check out the Pikkal & Co. website.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1698 Apolo Ohno on Pivoting and Purpose https://www.nickwestergaard.com/apolo-ohno-on-pivoting-and-purpose Reinvention is at the core of Apolo Anton Ohno. He acquired and honed this skill over a decade of Olympic speed skating competition, during which he became the most decorated US Winter Olympian of all time. Apolo harnesses these experiences to educate and inspire organizations on how to foster a sustained leadership mindset needed to overcome obstacles. We discussed this along with his new book, Hard Pivot, this week on the On Brand podcast. About Apolo Ohno Apolo Anton Ohno claimed his first major speed skating title at the US Championships at the age of 14—after just six months of training. Over the next decade and a half, he went from kid prodigy to the most decorated US Winter Olympian in history—a title he still holds—earning eight Olympic medals in short-track speed skating across the 2002, 2006, and 2010 Winter Games. Following the Vancouver 2010 Olympic Games, Apolo took his understanding of sports psychology and his personal experience with success and setbacks to develop a resilient and mission-driven approach to life. He wrote a book on this subject, Zero Regrets, which was released in 2011 and went on to become a New York Times best-seller. Apolo remains involved in the Olympic movement. He was an NBC sports analyst for the Sochi 2014 and PyeongChang 2018 Winter Games and is a global ambassador for the Special Olympics and the Winter Olympics. He is currently on the bid committees for the Winter Games in Salt Lake City, Utah, and the 2028 Summer Games in Los Angeles, California. He has also continued to push himself in the world of sport, winning season 4 of ABC’s hit reality show Dancing with the Stars and finishing the 2014 Ironman World Championship Triathlon in Kona, Hawaii, finishing in less than ten hours. Apolo has spent much of the past decade traveling the world and translating his successes and life lessons to business. The bulk of this time in Asia was spent immersed in the exploration of various business sectors ranging from rare earth mining and development to infrastructure and software. He also completed the eight-week Executive Education Curriculum at the Wharton School of the University of Pennsylvania, alongside executive-track businesspeople from some of the world’s top companies. Through his speaking engagements with hundreds of organizations—from Fortune 100 companies to nonprofits—Apolo has helped business leaders think about what it takes to develop a high-performance mindset and remains relevant in a world in which uncertainty is the norm. He has contemplated how individuals—be they executives or those on the front line—find motivation and consistently do their best work. He is passionate about helping others not only achieve but exceed what they believe to be possible in both life and in business. Apolo’s most recent work has centered on the concept of reinvention—an undertaking in which he has demonstrated mastery. His life has been defined not just by performing at the highest possible level in various arenas, but also by his regular pursuit of new goals and tackling new challenges, all while maintaining his iconic positive attitude and unmatched energy. Apolo continues to bring these attributes to every new endeavor and every business engagement. What brand has made Apolo smile recently? Apolo pointed to the publisher of Hard Pivot, Sounds True, for their focus on uplifting the world. Learn more by following Apolo on Twitter and Instagram and checking out his website at ApoloOhno.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Apr 2022 09:00:00 -0000 Apolo Ohno on Pivoting and Purpose full Nick Westergaard Reinvention is at the core of Apolo Anton Ohno. He acquired and honed this skill over a decade of Olympic speed skating competition, during which he became the most decorated US Winter Olympian of all time. Reinvention is at the core of Apolo Anton Ohno. He acquired and honed this skill over a decade of Olympic speed skating competition, during which he became the most decorated US Winter Olympian of all time. Apolo harnesses these experiences to educate and inspire organizations on how to foster a sustained leadership mindset needed to overcome obstacles. We discussed this along with his new book, Hard Pivot, this week on the On Brand podcast. About Apolo Ohno Apolo Anton Ohno claimed his first major speed skating title at the US Championships at the age of 14—after just six months of training. Over the next decade and a half, he went from kid prodigy to the most decorated US Winter Olympian in history—a title he still holds—earning eight Olympic medals in short-track speed skating across the 2002, 2006, and 2010 Winter Games. Following the Vancouver 2010 Olympic Games, Apolo took his understanding of sports psychology and his personal experience with success and setbacks to develop a resilient and mission-driven approach to life. He wrote a book on this subject, Zero Regrets, which was released in 2011 and went on to become a New York Times best-seller. Apolo remains involved in the Olympic movement. He was an NBC sports analyst for the Sochi 2014 and PyeongChang 2018 Winter Games and is a global ambassador for the Special Olympics and the Winter Olympics. He is currently on the bid committees for the Winter Games in Salt Lake City, Utah, and the 2028 Summer Games in Los Angeles, California. He has also continued to push himself in the world of sport, winning season 4 of ABC’s hit reality show Dancing with the Stars and finishing the 2014 Ironman World Championship Triathlon in Kona, Hawaii, finishing in less than ten hours. Apolo has spent much of the past decade traveling the world and translating his successes and life lessons to business. The bulk of this time in Asia was spent immersed in the exploration of various business sectors ranging from rare earth mining and development to infrastructure and software. He also completed the eight-week Executive Education Curriculum at the Wharton School of the University of Pennsylvania, alongside executive-track businesspeople from some of the world’s top companies. Through his speaking engagements with hundreds of organizations—from Fortune 100 companies to nonprofits—Apolo has helped business leaders think about what it takes to develop a high-performance mindset and remains relevant in a world in which uncertainty is the norm. He has contemplated how individuals—be they executives or those on the front line—find motivation and consistently do their best work. He is passionate about helping others not only achieve but exceed what they believe to be possible in both life and in business. Apolo’s most recent work has centered on the concept of reinvention—an undertaking in which he has demonstrated mastery. His life has been defined not just by performing at the highest possible level in various arenas, but also by his regular pursuit of new goals and tackling new challenges, all while maintaining his iconic positive attitude and unmatched energy. Apolo continues to bring these attributes to every new endeavor and every business engagement. What brand has made Apolo smile recently? Apolo pointed to the publisher of Hard Pivot, Sounds True, for their focus on uplifting the world. Learn more by following Apolo on Twitter and Instagram and checking out his website at ApoloOhno.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Reinvention is at the core of Apolo Anton Ohno. He acquired and honed this skill over a decade of Olympic speed skating competition, during which he became the most decorated US Winter Olympian of all time. Apolo harnesses these experiences to educate and inspire organizations on how to foster a sustained leadership mindset needed to overcome obstacles. We discussed this along with his new book, Hard Pivot, this week on the On Brand podcast.

About Apolo Ohno

Apolo Anton Ohno claimed his first major speed skating title at the US Championships at the age of 14—after just six months of training. Over the next decade and a half, he went from kid prodigy to the most decorated US Winter Olympian in history—a title he still holds—earning eight Olympic medals in short-track speed skating across the 2002, 2006, and 2010 Winter Games.

Following the Vancouver 2010 Olympic Games, Apolo took his understanding of sports psychology and his personal experience with success and setbacks to develop a resilient and mission-driven approach to life. He wrote a book on this subject, Zero Regrets, which was released in 2011 and went on to become a New York Times best-seller.

Apolo remains involved in the Olympic movement. He was an NBC sports analyst for the Sochi 2014 and PyeongChang 2018 Winter Games and is a global ambassador for the Special Olympics and the Winter Olympics. He is currently on the bid committees for the Winter Games in Salt Lake City, Utah, and the 2028 Summer Games in Los Angeles, California. He has also continued to push himself in the world of sport, winning season 4 of ABC’s hit reality show Dancing with the Stars and finishing the 2014 Ironman World Championship Triathlon in Kona, Hawaii, finishing in less than ten hours.

Apolo has spent much of the past decade traveling the world and translating his successes and life lessons to business. The bulk of this time in Asia was spent immersed in the exploration of various business sectors ranging from rare earth mining and development to infrastructure and software. He also completed the eight-week Executive Education Curriculum at the Wharton School of the University of Pennsylvania, alongside executive-track businesspeople from some of the world’s top companies.

Through his speaking engagements with hundreds of organizations—from Fortune 100 companies to nonprofits—Apolo has helped business leaders think about what it takes to develop a high-performance mindset and remains relevant in a world in which uncertainty is the norm. He has contemplated how individuals—be they executives or those on the front line—find motivation and consistently do their best work. He is passionate about helping others not only achieve but exceed what they believe to be possible in both life and in business.

Apolo’s most recent work has centered on the concept of reinvention—an undertaking in which he has demonstrated mastery. His life has been defined not just by performing at the highest possible level in various arenas, but also by his regular pursuit of new goals and tackling new challenges, all while maintaining his iconic positive attitude and unmatched energy. Apolo continues to bring these attributes to every new endeavor and every business engagement.

What brand has made Apolo smile recently? Apolo pointed to the publisher of Hard Pivot, Sounds True, for their focus on uplifting the world.

Learn more by following Apolo on Twitter and Instagram and checking out his website at ApoloOhno.com.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1838 Buying Out of the Ad Industry Boys' Club (Teaser) https://www.nickwestergaard.com/buying-out-of-the-ad-industry-boys-club-teaser This week on the On Brand podcast, we have something a little different to share with you. Christy Hiler, president and owner of the Cornett agency, just launched a new podcast called Own It. This show features interviews with the growing number of women and non-binary ad agency owners who are buying out of the boys club of advertising, one agency at a time. Enjoy this shortened excerpt from the first episode of Own It. Introducing the Own It Podcast Would you believe that less than one percent of all advertising agencies are owned by women? Well, Christy Hiler noticed it and is doing something about it. Christy is the president and owner of Cornett, a full-service advertising agency in Lexington, Kentucky. She has started a movement of sorts called Own It, to identify, recognize, and support women who are, or aspire to be agency owners. That effort is being cataloged at UntilYouOwnIt.com where female and non-binary agency owners can join and participate in mentorship and other activities to help more women, Own It. Part of the effort for Own It is a new podcast hosted by Hiler herself where she interviews and celebrates the growing number of women and non-binary ad agency owners to talk about buying out of the boys club of advertising, one agency at a time. That podcast is the newest edition to our fellow shows on the Marketing Podcast Network. Today on On Brand, we’re giving you a special treat! We’re going to share with you an excerpt from the first episode of Own It. In it, Christy Hiler talks to Jean Freeman from Zambezi, the largest female-owned ad agency in the country. Learn more about Own It. You can subscribe to Own It wherever you get your podcasts or at UntilYouOwnIt.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Mar 2022 09:00:00 -0000 Buying Out of the Ad Industry Boys' Club (Teaser) full Nick Westergaard Enjoy this shortened excerpt from the first episode of Own It—a new podcast from Christy Hiler of Cornett This week on the On Brand podcast, we have something a little different to share with you. Christy Hiler, president and owner of the Cornett agency, just launched a new podcast called Own It. This show features interviews with the growing number of women and non-binary ad agency owners who are buying out of the boys club of advertising, one agency at a time. Enjoy this shortened excerpt from the first episode of Own It. Introducing the Own It Podcast Would you believe that less than one percent of all advertising agencies are owned by women? Well, Christy Hiler noticed it and is doing something about it. Christy is the president and owner of Cornett, a full-service advertising agency in Lexington, Kentucky. She has started a movement of sorts called Own It, to identify, recognize, and support women who are, or aspire to be agency owners. That effort is being cataloged at UntilYouOwnIt.com where female and non-binary agency owners can join and participate in mentorship and other activities to help more women, Own It. Part of the effort for Own It is a new podcast hosted by Hiler herself where she interviews and celebrates the growing number of women and non-binary ad agency owners to talk about buying out of the boys club of advertising, one agency at a time. That podcast is the newest edition to our fellow shows on the Marketing Podcast Network. Today on On Brand, we’re giving you a special treat! We’re going to share with you an excerpt from the first episode of Own It. In it, Christy Hiler talks to Jean Freeman from Zambezi, the largest female-owned ad agency in the country. Learn more about Own It. You can subscribe to Own It wherever you get your podcasts or at UntilYouOwnIt.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices This week on the On Brand podcast, we have something a little different to share with you. Christy Hiler, president and owner of the Cornett agency, just launched a new podcast called Own It. This show features interviews with the growing number of women and non-binary ad agency owners who are buying out of the boys club of advertising, one agency at a time. Enjoy this shortened excerpt from the first episode of Own It.

Introducing the Own It Podcast

Would you believe that less than one percent of all advertising agencies are owned by women? Well, Christy Hiler noticed it and is doing something about it. Christy is the president and owner of Cornett, a full-service advertising agency in Lexington, Kentucky. She has started a movement of sorts called Own It, to identify, recognize, and support women who are, or aspire to be agency owners.

That effort is being cataloged at UntilYouOwnIt.com where female and non-binary agency owners can join and participate in mentorship and other activities to help more women, Own It.

Part of the effort for Own It is a new podcast hosted by Hiler herself where she interviews and celebrates the growing number of women and non-binary ad agency owners to talk about buying out of the boys club of advertising, one agency at a time. That podcast is the newest edition to our fellow shows on the Marketing Podcast Network.

Today on On Brand, we’re giving you a special treat! We’re going to share with you an excerpt from the first episode of Own It. In it, Christy Hiler talks to Jean Freeman from Zambezi, the largest female-owned ad agency in the country.

Learn more about Own It. You can subscribe to Own It wherever you get your podcasts or at UntilYouOwnIt.com.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 892 400th Episode + Eric Yaverbaum on Authenticity https://www.nickwestergaard.com/400th-episode-eric-yaverbaum-on-authenticity This week's interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I'm joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies. In addition to writing six other books, his journey has taken him from being an agency leader to the White House to cable news punditry to finding the silver linings in a pandemic. We discussed all of this on our 400th episode of On Brand. About Eric Yaverbaum Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 40 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne. Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller Public Relations for Dummies—as well as six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He will be recounting his lifelong ability to look towards the bright side for his upcoming book The Audacity of Silver Linings, set to release in 2022. He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.   Episode Highlights “In a previous life, I was a crisis guy.” Crisis communication took Eric from the agency world to working with C-suite executives. “You can apply these lessons anywhere. In war, 9/11, the White House …” Oh yeah. Eric also worked in the White House. What began as a stint on the Bush-Obama transition team led to meetings in the Oval Office. “You’re sitting there and thinking, where do I go from here?” Following leaders. “The buck doesn’t stop at the leader's desk—it starts there. You should be the dumbest person in the room. You should want to surround yourselves with smart people.” This was one of the many lessons Eric learned working on his book Leadership Secrets of the World’s Most Successful CEOs. Silver linings—even while grappling with COVID. Eric’s latest project came from the positivity he worked to cultivate while grappling with a severe case of COVID-19. “I decided to take hope on as a client and it worked.” What brand has made Eric smile recently? Steinberg Sports. “He’s the real-life Jerry Maguire. He inspires me.” To learn more, go to … Google! When I asked Eric where to send folks to learn more he simply said, “Too many places—it’s a good problem to have.” Start by learning more about Public Relations for Dummies.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Mar 2022 09:00:00 -0000 400th Episode + Eric Yaverbaum on Authenticity full Nick Westergaard This week's interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I'm joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies. This week's interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I'm joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies. In addition to writing six other books, his journey has taken him from being an agency leader to the White House to cable news punditry to finding the silver linings in a pandemic. We discussed all of this on our 400th episode of On Brand. About Eric Yaverbaum Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 40 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne. Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller Public Relations for Dummies—as well as six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He will be recounting his lifelong ability to look towards the bright side for his upcoming book The Audacity of Silver Linings, set to release in 2022. He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.   Episode Highlights “In a previous life, I was a crisis guy.” Crisis communication took Eric from the agency world to working with C-suite executives. “You can apply these lessons anywhere. In war, 9/11, the White House …” Oh yeah. Eric also worked in the White House. What began as a stint on the Bush-Obama transition team led to meetings in the Oval Office. “You’re sitting there and thinking, where do I go from here?” Following leaders. “The buck doesn’t stop at the leader's desk—it starts there. You should be the dumbest person in the room. You should want to surround yourselves with smart people.” This was one of the many lessons Eric learned working on his book Leadership Secrets of the World’s Most Successful CEOs. Silver linings—even while grappling with COVID. Eric’s latest project came from the positivity he worked to cultivate while grappling with a severe case of COVID-19. “I decided to take hope on as a client and it worked.” What brand has made Eric smile recently? Steinberg Sports. “He’s the real-life Jerry Maguire. He inspires me.” To learn more, go to … Google! When I asked Eric where to send folks to learn more he simply said, “Too many places—it’s a good problem to have.” Start by learning more about Public Relations for Dummies.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices This week's interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I'm joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies. In addition to writing six other books, his journey has taken him from being an agency leader to the White House to cable news punditry to finding the silver linings in a pandemic. We discussed all of this on our 400th episode of On Brand.


About Eric Yaverbaum

Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 40 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne.

Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller Public Relations for Dummies—as well as six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He will be recounting his lifelong ability to look towards the bright side for his upcoming book The Audacity of Silver Linings, set to release in 2022. He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.

 

Episode Highlights

“In a previous life, I was a crisis guy.” Crisis communication took Eric from the agency world to working with C-suite executives. “You can apply these lessons anywhere. In war, 9/11, the White House …”

Oh yeah. Eric also worked in the White House. What began as a stint on the Bush-Obama transition team led to meetings in the Oval Office. “You’re sitting there and thinking, where do I go from here?”

Following leaders. “The buck doesn’t stop at the leader's desk—it starts there. You should be the dumbest person in the room. You should want to surround yourselves with smart people.” This was one of the many lessons Eric learned working on his book Leadership Secrets of the World’s Most Successful CEOs.

Silver linings—even while grappling with COVID. Eric’s latest project came from the positivity he worked to cultivate while grappling with a severe case of COVID-19. “I decided to take hope on as a client and it worked.”

What brand has made Eric smile recently? Steinberg Sports. “He’s the real-life Jerry Maguire. He inspires me.”

To learn more, go to … Google! When I asked Eric where to send folks to learn more he simply said, “Too many places—it’s a good problem to have.” Start by learning more about Public Relations for Dummies.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2066 Passion Brands vs. Rational Brands with Mathew Evins https://www.nickwestergaard.com/400th-episode-mathew-evins-on-passion-brands As Chairman and Co-Founder of EVINS Communication, Mathew Evins has built his career in service of iconic brands in food and spirits (including Maker’s Mark!) and travel and hospitality. Today these passion brands mean more than ever to consumers. We discussed how to best reach customers today this week on the On Brand podcast.  About Mathew Evins Mathew Evins is the Chairman and Co-Founder of EVINS Communications. For 20 years he has led the PR agency to serve consumer-driven iconic brands in the Food, Spirits & Wine; Lifestyle; and Travel & Hospitality industries. He is one of the most respected authorities, authors, and thought leaders in luxury and luxury hospitality. He currently serves on the boards of the Global Virus Network, the International Hotel Investment Forum, and the International Luxury Hotel Association. He holds a B.A. from the University of Pennsylvania.   Episode Highlights Passion brands vs. rational brands. Luxury branding can be an interesting and misunderstood label. “There are a lot of passion brands. Often luxury brands don’t know how to speak to their customers. Products serve a real, rational purpose. But rational doesn’t endure.” Marketing in the travel and hospitality industries. We talked about the challenge of marketing travel at a time when people want to travel more than ever but may be afraid to do so. “Brands need to be able to communicate trust. People want purposeful travel.” “Marketers are good at turning up the volume,” noted Mathew. “But they need to be better at listening to customers.” A great example of this comes from Maker’s Mark—a longtime EVINS client. Maker’s Chairman Emeritus Bill Samuels, Jr. was also a guest on the On Brand podcast. Don’t mess with Maker’s Mark. Mathew detailed a story Bill told about a time when the brand listened to their ambassadors’ when they cried out in protest over the idea of reducing the proof of the popular spirit. “We learned you don’t mess with Americana. Maker’s as a brand is a symbol of that.” What brand has made Mathew smile recently? “At a time when we all need to smile more, I have two.” Mathew shared stories of Uber Eats bringing us food when we’ve been trapped inside and how Publix has built a lifestyle brand around their store. “Brands that make me smile are the ones that pull at the heartstrings or use a little humor.” To learn more, go to the EVINS Communications website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Mar 2022 09:00:00 -0000 Passion Brands vs. Rational Brands with Mathew Evins full Nick Westergaard As Chairman and Co-Founder of EVINS Communication, Mathew Evins has built his career in service of iconic brands As Chairman and Co-Founder of EVINS Communication, Mathew Evins has built his career in service of iconic brands in food and spirits (including Maker’s Mark!) and travel and hospitality. Today these passion brands mean more than ever to consumers. We discussed how to best reach customers today this week on the On Brand podcast.  About Mathew Evins Mathew Evins is the Chairman and Co-Founder of EVINS Communications. For 20 years he has led the PR agency to serve consumer-driven iconic brands in the Food, Spirits & Wine; Lifestyle; and Travel & Hospitality industries. He is one of the most respected authorities, authors, and thought leaders in luxury and luxury hospitality. He currently serves on the boards of the Global Virus Network, the International Hotel Investment Forum, and the International Luxury Hotel Association. He holds a B.A. from the University of Pennsylvania.   Episode Highlights Passion brands vs. rational brands. Luxury branding can be an interesting and misunderstood label. “There are a lot of passion brands. Often luxury brands don’t know how to speak to their customers. Products serve a real, rational purpose. But rational doesn’t endure.” Marketing in the travel and hospitality industries. We talked about the challenge of marketing travel at a time when people want to travel more than ever but may be afraid to do so. “Brands need to be able to communicate trust. People want purposeful travel.” “Marketers are good at turning up the volume,” noted Mathew. “But they need to be better at listening to customers.” A great example of this comes from Maker’s Mark—a longtime EVINS client. Maker’s Chairman Emeritus Bill Samuels, Jr. was also a guest on the On Brand podcast. Don’t mess with Maker’s Mark. Mathew detailed a story Bill told about a time when the brand listened to their ambassadors’ when they cried out in protest over the idea of reducing the proof of the popular spirit. “We learned you don’t mess with Americana. Maker’s as a brand is a symbol of that.” What brand has made Mathew smile recently? “At a time when we all need to smile more, I have two.” Mathew shared stories of Uber Eats bringing us food when we’ve been trapped inside and how Publix has built a lifestyle brand around their store. “Brands that make me smile are the ones that pull at the heartstrings or use a little humor.” To learn more, go to the EVINS Communications website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices As Chairman and Co-Founder of EVINS Communication, Mathew Evins has built his career in service of iconic brands in food and spirits (including Maker’s Mark!) and travel and hospitality. Today these passion brands mean more than ever to consumers. We discussed how to best reach customers today this week on the On Brand podcast. 

About Mathew Evins

Mathew Evins is the Chairman and Co-Founder of EVINS Communications. For 20 years he has led the PR agency to serve consumer-driven iconic brands in the Food, Spirits & Wine; Lifestyle; and Travel & Hospitality industries. He is one of the most respected authorities, authors, and thought leaders in luxury and luxury hospitality. He currently serves on the boards of the Global Virus Network, the International Hotel Investment Forum, and the International Luxury Hotel Association. He holds a B.A. from the University of Pennsylvania.

 

Episode Highlights

Passion brands vs. rational brands. Luxury branding can be an interesting and misunderstood label. “There are a lot of passion brands. Often luxury brands don’t know how to speak to their customers. Products serve a real, rational purpose. But rational doesn’t endure.”

Marketing in the travel and hospitality industries. We talked about the challenge of marketing travel at a time when people want to travel more than ever but may be afraid to do so. “Brands need to be able to communicate trust. People want purposeful travel.”

“Marketers are good at turning up the volume,” noted Mathew. “But they need to be better at listening to customers.” A great example of this comes from Maker’s Mark—a longtime EVINS client. Maker’s Chairman Emeritus Bill Samuels, Jr. was also a guest on the On Brand podcast.

Don’t mess with Maker’s Mark. Mathew detailed a story Bill told about a time when the brand listened to their ambassadors’ when they cried out in protest over the idea of reducing the proof of the popular spirit. “We learned you don’t mess with Americana. Maker’s as a brand is a symbol of that.”

What brand has made Mathew smile recently? “At a time when we all need to smile more, I have two.” Mathew shared stories of Uber Eats bringing us food when we’ve been trapped inside and how Publix has built a lifestyle brand around their store. “Brands that make me smile are the ones that pull at the heartstrings or use a little humor.”

To learn more, go to the EVINS Communications website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1800 Keeping Your Brand Relevant with Jac Phillips https://www.nickwestergaard.com/keeping-your-brand-relevant-with-jac-phillips Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast. About Jac Phillips Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast.   Episode Highlights “Relevance is everything.” As Jac’s bio notes, her work has been defined by ensuring that the brands she's worked with remain relevant in our fast-moving world. What’s the secret to doing this? Curiosity. “Today is another lesson in anthropology.” This has been Jac’s daily mantra in striving to better understand her brands’ customers. How do you keep Visa culturally relevant? As we discussed, this isn’t an easy item to check off of a list. Jac shared how she led the brand in partnering with the Splendor in the Grass music festival. What brand has made Jac smile recently? Jac shared two brands. First, plant-based juice company Juice Lab. Second, she shared the amazing personal brand that is tennis champ Ashleigh Barty! To learn more, go to jacphillips.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Mar 2022 10:00:00 -0000 Keeping Your Brand Relevant with Jac Phillips full Nick Westergaard Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast. About Jac Phillips Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast.   Episode Highlights “Relevance is everything.” As Jac’s bio notes, her work has been defined by ensuring that the brands she's worked with remain relevant in our fast-moving world. What’s the secret to doing this? Curiosity. “Today is another lesson in anthropology.” This has been Jac’s daily mantra in striving to better understand her brands’ customers. How do you keep Visa culturally relevant? As we discussed, this isn’t an easy item to check off of a list. Jac shared how she led the brand in partnering with the Splendor in the Grass music festival. What brand has made Jac smile recently? Jac shared two brands. First, plant-based juice company Juice Lab. Second, she shared the amazing personal brand that is tennis champ Ashleigh Barty! To learn more, go to jacphillips.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast.


About Jac Phillips

Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast.

 

Episode Highlights

“Relevance is everything.” As Jac’s bio notes, her work has been defined by ensuring that the brands she's worked with remain relevant in our fast-moving world. What’s the secret to doing this? Curiosity.

“Today is another lesson in anthropology.” This has been Jac’s daily mantra in striving to better understand her brands’ customers.

How do you keep Visa culturally relevant? As we discussed, this isn’t an easy item to check off of a list. Jac shared how she led the brand in partnering with the Splendor in the Grass music festival.

What brand has made Jac smile recently? Jac shared two brands. First, plant-based juice company Juice Lab. Second, she shared the amazing personal brand that is tennis champ Ashleigh Barty!

To learn more, go to jacphillips.com.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1706 Brand Naming Best Practices with Rob Meyerson https://www.nickwestergaard.com/brand-naming-best-practices-with-rob-meyerson Rob Meyerson is a brand naming expert and author of the new book Brand Naming. And, as I said many times during the episode, “we don’t talk about brand naming enough!” Luckily Rob does and did so for us this week. If you’ve had anything to do with naming, you need to listen to this episode (and check out Rob’s book).  About Rob Meyerson Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm. Prior to founding Heirloom, Rob’s previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, AT&T, GE, John Deere, Disney, Guitar Hero, Intel, Meta (Facebook), Microsoft, Walmart, and Yahoo. An experienced namer, Rob has created names for companies (Corelight), nonprofits (Swing Left), products (Sierra Wireless Octave), and services. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.   Episode Highlights No respect, I tell ‘ya. No, we didn’t start the show by doing Rodney Dangerfield impersonations but Rob did note the difference between the attention that logo design gets vs. brand naming. “There’s a disparity in the amount of respect naming gets. People think ‘that’s just a word, anyone can do that.’” How should you start the brand naming process? Like all creative work, it starts with a brief. “You need something that documents what you want the name to be, who your competition is, etc.” Brand naming best practices. After talking about the different types of names (from descriptive to abstract to compound words), Rob discussed other process best practices. His book features chapters on the important steps of trademark, linguistics, and domain checks. Brand naming quick hits … I asked Rob for a favorite brand naming example and an example of a not-so-great name. Rob really likes the Swiffer brand name. “It’s a coined word that feels like a real word.” What brand name is Rob not a fan of? He pointed us to Tribune Online Content’s failed TRONC brand. Beyond being a not-so-great brand name (“it sounds gross”) but they also “mishandled the launch.” What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.” To learn more, go to BrandNamingBook.com (FYI - we talked about adding descriptors like this to URLs) and check out Rob’s personal website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Feb 2022 10:00:00 -0000 Brand Naming Best Practices with Rob Meyerson full Nick Westergaard Rob Meyerson is a brand naming expert and author of the new book Brand Naming. Rob Meyerson is a brand naming expert and author of the new book Brand Naming. And, as I said many times during the episode, “we don’t talk about brand naming enough!” Luckily Rob does and did so for us this week. If you’ve had anything to do with naming, you need to listen to this episode (and check out Rob’s book).  About Rob Meyerson Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm. Prior to founding Heirloom, Rob’s previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, AT&T, GE, John Deere, Disney, Guitar Hero, Intel, Meta (Facebook), Microsoft, Walmart, and Yahoo. An experienced namer, Rob has created names for companies (Corelight), nonprofits (Swing Left), products (Sierra Wireless Octave), and services. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.   Episode Highlights No respect, I tell ‘ya. No, we didn’t start the show by doing Rodney Dangerfield impersonations but Rob did note the difference between the attention that logo design gets vs. brand naming. “There’s a disparity in the amount of respect naming gets. People think ‘that’s just a word, anyone can do that.’” How should you start the brand naming process? Like all creative work, it starts with a brief. “You need something that documents what you want the name to be, who your competition is, etc.” Brand naming best practices. After talking about the different types of names (from descriptive to abstract to compound words), Rob discussed other process best practices. His book features chapters on the important steps of trademark, linguistics, and domain checks. Brand naming quick hits … I asked Rob for a favorite brand naming example and an example of a not-so-great name. Rob really likes the Swiffer brand name. “It’s a coined word that feels like a real word.” What brand name is Rob not a fan of? He pointed us to Tribune Online Content’s failed TRONC brand. Beyond being a not-so-great brand name (“it sounds gross”) but they also “mishandled the launch.” What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.” To learn more, go to BrandNamingBook.com (FYI - we talked about adding descriptors like this to URLs) and check out Rob’s personal website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Rob Meyerson is a brand naming expert and author of the new book Brand Naming. And, as I said many times during the episode, “we don’t talk about brand naming enough!” Luckily Rob does and did so for us this week. If you’ve had anything to do with naming, you need to listen to this episode (and check out Rob’s book). 


About Rob Meyerson

Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm. Prior to founding Heirloom, Rob’s previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, AT&T, GE, John Deere, Disney, Guitar Hero, Intel, Meta (Facebook), Microsoft, Walmart, and Yahoo.

An experienced namer, Rob has created names for companies (Corelight), nonprofits (Swing Left), products (Sierra Wireless Octave), and services. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.

 

Episode Highlights

No respect, I tell ‘ya. No, we didn’t start the show by doing Rodney Dangerfield impersonations but Rob did note the difference between the attention that logo design gets vs. brand naming. “There’s a disparity in the amount of respect naming gets. People think ‘that’s just a word, anyone can do that.’”

How should you start the brand naming process? Like all creative work, it starts with a brief. “You need something that documents what you want the name to be, who your competition is, etc.”

Brand naming best practices. After talking about the different types of names (from descriptive to abstract to compound words), Rob discussed other process best practices. His book features chapters on the important steps of trademark, linguistics, and domain checks.

Brand naming quick hits … I asked Rob for a favorite brand naming example and an example of a not-so-great name. Rob really likes the Swiffer brand name. “It’s a coined word that feels like a real word.”

What brand name is Rob not a fan of? He pointed us to Tribune Online Content’s failed TRONC brand. Beyond being a not-so-great brand name (“it sounds gross”) but they also “mishandled the launch.”

What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.”

To learn more, go to BrandNamingBook.com (FYI - we talked about adding descriptors like this to URLs) and check out Rob’s personal website.


As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2031 Building a Values-Based Brand with Aidan Fitzpatrick https://www.nickwestergaard.com/building-a-values-based-brand-with-aidan-fitzpatrick As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands. Keeping it simple, integrity-focused, and delight-based unites his work in creating a greater connection between brand builders and their tools. We discussed all of this and more, this week on the On Brand podcast. About Aidan Fitzpatrick Aidan Fitzpatrick is the creator of the globally-popular app Camo, which turns smartphones into world-class webcams. He is also the founder and CEO of Reincubate. Aidan built the world’s first tool for iOS data recovery, enabling users to securely manage their data while growing a values-led enterprise committed to integrity, thoughtfulness, and innovation. With a focus on authentic communication, Reincubate is dedicated to consumer privacy. Camo and Reincubate do not track or sell user data. A software engineer, angel investor, entrepreneur, and author who started his first company at 14, Fitzpatrick led Reincubate to win the UK’s highest business honor twice. Episode Highlights “There are a lot of pain points with video.” The genesis of Camo was alleviating these. Being a values-based brand. Values are at the center of everything Aiden does. “Values are always there in the background. Being explicit about them is always helpful in guiding behavior.” What guides his work at Camo and Reincubate? “It just works.” This means Camo is as simple as “joining dots.” Truly a plug-and-play experience. Another value? “Creating delight” between the consumer and their smartphone. Brands and the Metaverse. Aidan said “the M-word” so I asked him for more detail. “I’m not sure I believe anyone who says they have it all figured out already.” (Hard agree!) Rather, Aidan focuses on the Metaverse linkages with the augmented reality tools in Camo, creating greater immersion for consumers. What brand has made Aidan smile recently? Aidan went with electronics and gaming giant Razer. The brand made him smile because of a recent integrated keyboard experience they added. To learn more, go to Reincubate.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Feb 2022 10:00:00 -0000 Building a Values-Based Brand with Aidan Fitzpatrick full Nick Westergaard As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands. As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands. Keeping it simple, integrity-focused, and delight-based unites his work in creating a greater connection between brand builders and their tools. We discussed all of this and more, this week on the On Brand podcast. About Aidan Fitzpatrick Aidan Fitzpatrick is the creator of the globally-popular app Camo, which turns smartphones into world-class webcams. He is also the founder and CEO of Reincubate. Aidan built the world’s first tool for iOS data recovery, enabling users to securely manage their data while growing a values-led enterprise committed to integrity, thoughtfulness, and innovation. With a focus on authentic communication, Reincubate is dedicated to consumer privacy. Camo and Reincubate do not track or sell user data. A software engineer, angel investor, entrepreneur, and author who started his first company at 14, Fitzpatrick led Reincubate to win the UK’s highest business honor twice. Episode Highlights “There are a lot of pain points with video.” The genesis of Camo was alleviating these. Being a values-based brand. Values are at the center of everything Aiden does. “Values are always there in the background. Being explicit about them is always helpful in guiding behavior.” What guides his work at Camo and Reincubate? “It just works.” This means Camo is as simple as “joining dots.” Truly a plug-and-play experience. Another value? “Creating delight” between the consumer and their smartphone. Brands and the Metaverse. Aidan said “the M-word” so I asked him for more detail. “I’m not sure I believe anyone who says they have it all figured out already.” (Hard agree!) Rather, Aidan focuses on the Metaverse linkages with the augmented reality tools in Camo, creating greater immersion for consumers. What brand has made Aidan smile recently? Aidan went with electronics and gaming giant Razer. The brand made him smile because of a recent integrated keyboard experience they added. To learn more, go to Reincubate.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands. Keeping it simple, integrity-focused, and delight-based unites his work in creating a greater connection between brand builders and their tools. We discussed all of this and more, this week on the On Brand podcast.

About Aidan Fitzpatrick

Aidan Fitzpatrick is the creator of the globally-popular app Camo, which turns smartphones into world-class webcams. He is also the founder and CEO of Reincubate. Aidan built the world’s first tool for iOS data recovery, enabling users to securely manage their data while growing a values-led enterprise committed to integrity, thoughtfulness, and innovation. With a focus on authentic communication, Reincubate is dedicated to consumer privacy. Camo and Reincubate do not track or sell user data. A software engineer, angel investor, entrepreneur, and author who started his first company at 14, Fitzpatrick led Reincubate to win the UK’s highest business honor twice.

Episode Highlights

“There are a lot of pain points with video.” The genesis of Camo was alleviating these.

Being a values-based brand. Values are at the center of everything Aiden does. “Values are always there in the background. Being explicit about them is always helpful in guiding behavior.”

What guides his work at Camo and Reincubate? “It just works.” This means Camo is as simple as “joining dots.” Truly a plug-and-play experience. Another value? “Creating delight” between the consumer and their smartphone.

Brands and the Metaverse. Aidan said “the M-word” so I asked him for more detail. “I’m not sure I believe anyone who says they have it all figured out already.” (Hard agree!) Rather, Aidan focuses on the Metaverse linkages with the augmented reality tools in Camo, creating greater immersion for consumers.

What brand has made Aidan smile recently? Aidan went with electronics and gaming giant Razer. The brand made him smile because of a recent integrated keyboard experience they added.

To learn more, go to Reincubate.com.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1667 Sponsorship Strategy with Ken Ungar https://www.nickwestergaard.com/sponsorship-strategy-with-ken-ungar Ken Ungar is the president of CHARGE, a national sponsorship consulting firm based in Indianapolis. Since 2006, CHARGE has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, American Motorcyclist Association, and over fifty professional athletes in the NFL, NASCAR, and INDYCAR. He’s also the author of Sponsorship Strategy and our guest this week on the On Brand podcast. About Ken Ungar Ken Ungar is a sponsorship marketing consultant, as well as an attorney with certifications including Player Contract Advisor from the NFL Players Association and Professional Certified Marketer from the American Marketing Association. He has published two books on marketing, including his most recent, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ungar has worked with marquis brands on sports sponsorships and endorsements, including Bridgestone-Firestone, Coca-Cola, Disney, General Motors, Honda, Microsoft, Nissan, Pepsi, Tag-Heuer, Toyota, Sirius-XM Satellite Radio, and more.  Episode Highlights We don’t talk about sponsorship strategy enough. Luckily Ken has a book for us to help remedy that. In Sponsorship Strategy, Ken wanted to provide tools and best practices for brands looking to grow through sponsorship. “You have to start at the customer demographic. Ask yourself, do you see your customers in the audience of XYZ event?” The biggest mistakes to avoid in sponsorship. Ken detailed some of the biggest traps in sponsorship strategy: Mismatch between sponsor and the audience. Paying so much for the sponsorship itself you don’t have anything left to leverage the sponsorship through additional supporting promotion. Not starting with the end in mind—what will success look like? How will you measure that success? Personal branding for athletes. As a sponsorship consultant to numerous professional athletes, Ken shared how these brands are developed and cultivated. “Many athletes think that the only brand they have is their performance brand—what they do on the field. That’s only part of it.” Ken shared how their work helps athletes develop their brand purpose. What brand has made Ken smile recently? “In full disclosure it’s (client) Acura,” Ken shared, detailing their recent anime short film telling a story about racing. “I kept begging them to make a feature-length movie!” Always leave the audience wanting more! To learn more and for free resources, go to chargesponsorship.com/freestuff. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Feb 2022 10:00:00 -0000 Sponsorship Strategy with Ken Ungar full Nick Westergaard Ken Ungar is the president of CHARGE, a national sponsorship consulting firm. Ken Ungar is the president of CHARGE, a national sponsorship consulting firm based in Indianapolis. Since 2006, CHARGE has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, American Motorcyclist Association, and over fifty professional athletes in the NFL, NASCAR, and INDYCAR. He’s also the author of Sponsorship Strategy and our guest this week on the On Brand podcast. About Ken Ungar Ken Ungar is a sponsorship marketing consultant, as well as an attorney with certifications including Player Contract Advisor from the NFL Players Association and Professional Certified Marketer from the American Marketing Association. He has published two books on marketing, including his most recent, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ungar has worked with marquis brands on sports sponsorships and endorsements, including Bridgestone-Firestone, Coca-Cola, Disney, General Motors, Honda, Microsoft, Nissan, Pepsi, Tag-Heuer, Toyota, Sirius-XM Satellite Radio, and more.  Episode Highlights We don’t talk about sponsorship strategy enough. Luckily Ken has a book for us to help remedy that. In Sponsorship Strategy, Ken wanted to provide tools and best practices for brands looking to grow through sponsorship. “You have to start at the customer demographic. Ask yourself, do you see your customers in the audience of XYZ event?” The biggest mistakes to avoid in sponsorship. Ken detailed some of the biggest traps in sponsorship strategy: Mismatch between sponsor and the audience. Paying so much for the sponsorship itself you don’t have anything left to leverage the sponsorship through additional supporting promotion. Not starting with the end in mind—what will success look like? How will you measure that success? Personal branding for athletes. As a sponsorship consultant to numerous professional athletes, Ken shared how these brands are developed and cultivated. “Many athletes think that the only brand they have is their performance brand—what they do on the field. That’s only part of it.” Ken shared how their work helps athletes develop their brand purpose. What brand has made Ken smile recently? “In full disclosure it’s (client) Acura,” Ken shared, detailing their recent anime short film telling a story about racing. “I kept begging them to make a feature-length movie!” Always leave the audience wanting more! To learn more and for free resources, go to chargesponsorship.com/freestuff. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ken Ungar is the president of CHARGE, a national sponsorship consulting firm based in Indianapolis. Since 2006, CHARGE has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, American Motorcyclist Association, and over fifty professional athletes in the NFL, NASCAR, and INDYCAR. He’s also the author of Sponsorship Strategy and our guest this week on the On Brand podcast.

About Ken Ungar

Ken Ungar is a sponsorship marketing consultant, as well as an attorney with certifications including Player Contract Advisor from the NFL Players Association and Professional Certified Marketer from the American Marketing Association. He has published two books on marketing, including his most recent, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ungar has worked with marquis brands on sports sponsorships and endorsements, including Bridgestone-Firestone, Coca-Cola, Disney, General Motors, Honda, Microsoft, Nissan, Pepsi, Tag-Heuer, Toyota, Sirius-XM Satellite Radio, and more. 

Episode Highlights

We don’t talk about sponsorship strategy enough. Luckily Ken has a book for us to help remedy that. In Sponsorship Strategy, Ken wanted to provide tools and best practices for brands looking to grow through sponsorship. “You have to start at the customer demographic. Ask yourself, do you see your customers in the audience of XYZ event?”

The biggest mistakes to avoid in sponsorship. Ken detailed some of the biggest traps in sponsorship strategy:

  • Mismatch between sponsor and the audience.
  • Paying so much for the sponsorship itself you don’t have anything left to leverage the sponsorship through additional supporting promotion.
  • Not starting with the end in mind—what will success look like? How will you measure that success?

Personal branding for athletes. As a sponsorship consultant to numerous professional athletes, Ken shared how these brands are developed and cultivated. “Many athletes think that the only brand they have is their performance brand—what they do on the field. That’s only part of it.” Ken shared how their work helps athletes develop their brand purpose.

What brand has made Ken smile recently? “In full disclosure it’s (client) Acura,” Ken shared, detailing their recent anime short film telling a story about racing. “I kept begging them to make a feature-length movie!” Always leave the audience wanting more!

To learn more and for free resources, go to chargesponsorship.com/freestuff.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1735 Creating World-Changing Brands with Radhika Dutt https://www.nickwestergaard.com/creating-world-changing-brands-with-radhika-dutt A startup marketing veteran, Radhika Dutt is the author of the new book Radical Product Thinking. Her experience has taught her that we don’t need more products—we need radical products that create change. Our conversation this week covered everything from the overuse of pivots to avoiding digital pollution. Radhika Dutt Radhika Dutt is the author of Radical Product Thinking: The New Mindset for Innovating Smarter. An entrepreneur and product leader, she has participated in four acquisitions, two of which were companies that she founded. She has built products in industries including broadcasting, media, advertising technology, government, consumer, robotics, and wine. Dutt advises organizations from high-tech startups to government agencies on building radical products that create a fundamental change instead of optimizing the status quo. She also teaches entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business. Dutt cofounded Radical Product Thinking as a movement of leaders creating vision-driven change and is a frequent speaker at business events and conferences around the world. She graduated from MIT with a bachelor’s and master’s degrees in electrical engineering and speaks nine languages, currently learning her tenth. Episode Highlights What makes a product radical? We had to start here. “A radical product is a product that creates change.” While some overuse pivots (which the market doesn’t always bear as Radhika notes), she advocates starting with a series of questions. First up? “Who’s world are we trying to change?” Avoid Hypometricemia. While we have a wealth of metrics available today, Radhika suggests marketers focus on what matters most. “Who are you optimizing for? Is it local or global?” Are you contributing to digital pollution? In Radical Product Thinking, Radhika notes that all of the products and media today add up to a lot of noise. “It’s the collateral damage to the world from our products. It’s fraying the fabric of society.” And it’s not just big tech. Because many fail to see nuance, big tech is blamed as the only digital polluter. But it’s all of us. That’s why we have to be responsible with our innovation, vision, products, and marketing. What brand has made Radhika smile recently? Radhika shared one of the coolest smiles I’ve heard in a while. “It’s probably a brand you’ve never heard of—Lijjat.” The India-based poppadum lentil cracker company is owned by 45,000 women who are all equal partners. “They’re vision-driven—they wanted to create a dignified living for themselves and other women.” To learn more, go to the Radical Product Thinking book website and connect with Radhika on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Feb 2022 10:00:00 -0000 Creating World-Changing Brands with Radhika Dutt full Nick Westergaard A startup marketing veteran, Radhika Dutt is the author of the new book Radical Product Thinking. A startup marketing veteran, Radhika Dutt is the author of the new book Radical Product Thinking. Her experience has taught her that we don’t need more products—we need radical products that create change. Our conversation this week covered everything from the overuse of pivots to avoiding digital pollution. Radhika Dutt Radhika Dutt is the author of Radical Product Thinking: The New Mindset for Innovating Smarter. An entrepreneur and product leader, she has participated in four acquisitions, two of which were companies that she founded. She has built products in industries including broadcasting, media, advertising technology, government, consumer, robotics, and wine. Dutt advises organizations from high-tech startups to government agencies on building radical products that create a fundamental change instead of optimizing the status quo. She also teaches entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business. Dutt cofounded Radical Product Thinking as a movement of leaders creating vision-driven change and is a frequent speaker at business events and conferences around the world. She graduated from MIT with a bachelor’s and master’s degrees in electrical engineering and speaks nine languages, currently learning her tenth. Episode Highlights What makes a product radical? We had to start here. “A radical product is a product that creates change.” While some overuse pivots (which the market doesn’t always bear as Radhika notes), she advocates starting with a series of questions. First up? “Who’s world are we trying to change?” Avoid Hypometricemia. While we have a wealth of metrics available today, Radhika suggests marketers focus on what matters most. “Who are you optimizing for? Is it local or global?” Are you contributing to digital pollution? In Radical Product Thinking, Radhika notes that all of the products and media today add up to a lot of noise. “It’s the collateral damage to the world from our products. It’s fraying the fabric of society.” And it’s not just big tech. Because many fail to see nuance, big tech is blamed as the only digital polluter. But it’s all of us. That’s why we have to be responsible with our innovation, vision, products, and marketing. What brand has made Radhika smile recently? Radhika shared one of the coolest smiles I’ve heard in a while. “It’s probably a brand you’ve never heard of—Lijjat.” The India-based poppadum lentil cracker company is owned by 45,000 women who are all equal partners. “They’re vision-driven—they wanted to create a dignified living for themselves and other women.” To learn more, go to the Radical Product Thinking book website and connect with Radhika on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet Learn more about your ad choices. Visit megaphone.fm/adchoices A startup marketing veteran, Radhika Dutt is the author of the new book Radical Product Thinking. Her experience has taught her that we don’t need more products—we need radical products that create change. Our conversation this week covered everything from the overuse of pivots to avoiding digital pollution.

Radhika Dutt

Radhika Dutt is the author of Radical Product Thinking: The New Mindset for Innovating Smarter. An entrepreneur and product leader, she has participated in four acquisitions, two of which were companies that she founded. She has built products in industries including broadcasting, media, advertising technology, government, consumer, robotics, and wine.

Dutt advises organizations from high-tech startups to government agencies on building radical products that create a fundamental change instead of optimizing the status quo. She also teaches entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business. Dutt cofounded Radical Product Thinking as a movement of leaders creating vision-driven change and is a frequent speaker at business events and conferences around the world.

She graduated from MIT with a bachelor’s and master’s degrees in electrical engineering and speaks nine languages, currently learning her tenth.

Episode Highlights

What makes a product radical? We had to start here. “A radical product is a product that creates change.” While some overuse pivots (which the market doesn’t always bear as Radhika notes), she advocates starting with a series of questions. First up? “Who’s world are we trying to change?”

Avoid Hypometricemia. While we have a wealth of metrics available today, Radhika suggests marketers focus on what matters most. “Who are you optimizing for? Is it local or global?”

Are you contributing to digital pollution? In Radical Product Thinking, Radhika notes that all of the products and media today add up to a lot of noise. “It’s the collateral damage to the world from our products. It’s fraying the fabric of society.”

And it’s not just big tech. Because many fail to see nuance, big tech is blamed as the only digital polluter. But it’s all of us. That’s why we have to be responsible with our innovation, vision, products, and marketing.

What brand has made Radhika smile recently? Radhika shared one of the coolest smiles I’ve heard in a while. “It’s probably a brand you’ve never heard of—Lijjat.” The India-based poppadum lentil cracker company is owned by 45,000 women who are all equal partners. “They’re vision-driven—they wanted to create a dignified living for themselves and other women.”

To learn more, go to the Radical Product Thinking book website and connect with Radhika on LinkedIn.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2025 What Customer Loyalty Looks Like in 2022 https://www.nickwestergaard.com/what-customer-loyalty-looks-like-in-2022 As President of Brand Keys, Robert Passikoff has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. He’s also the author of Predicting Market Success, The Certainty Principle, and the upcoming Loyalty Ain’t What It Used to Be. We discussed all of this and more this week on the On Brand podcast. Robert Passikoff Robert Passikoff, Brand Key’s founder/president, is a thought leader who has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. His first book, Predicting Market Success, provided a 21st-century paradigm for loyalty. His second book, The Certainty Principle, dealt with engagement in a more complex and digital marketplace. His next book, Loyalty Ain’t What It Used To Be will be released in Spring 2022. Robert’s impassioned, straight-shooting, and profitability-correlated perspectives are reflected by the fact that New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.” He is the recipient of an Ogilvy Gold, an ANA Beacon Award, and has been honored twice by The Advertising Research Foundation with their Research Innovator award. Episode Highlights Celebrating the 25th anniversary of the Customer Loyalty Engagement Index with a loyalty hall of fame. “The 25th anniversary of the CLEI seemed an appropriate time to recognize brands consumers have consecutively rated #1 for loyalty,” Robert shared, “A testament to these brands’ abilities to meet customers’ expectations and generate emotional engagement over sustained periods of time.” Brands rated #1 for a decade or more: Discover (credit cards) – 25 years Avis (car rental) – 23 years Google (search engine) – 22 years Netflix (streaming) – 20 years Domino's (Pizza) – 18 years Dunkin' (Out-of-Home Coffee) – 16 years Konica Minolta (MFP Office Copiers) – 15 years Hyundai (Automobiles) – 13 years AT&T Wireless (Wireless) – 13 years Amazon Kindle (E-Reader) – 12 years Amazon.com (Retail: Online) – 11 years Home Depot (Retail: Home Improvement) – 10 years The Rule of Six. “Increase brand loyalty and customers are six times more likely to engage with you, buy you, and buy again. They’ll pay more attention to your marketing efforts and your advertising,” notes Robert. This rule has big implications for brands grappling with COVID challenges. “In light of the pandemic, perhaps most importantly, consumers are six times more likely to give brands the benefit of the doubt in uncertain circumstances. Like product shortages, supply-chain SNAFUs, and even price increases.” What brand has made Robert smile recently? Robert pointed us to the recent AppleTV+ ad starring Jon Hamm pining for his own prestige drama on the network with all of the other celebrities. “This not only made me smile, I'd give it a gold star,” said Robert. To learn more, visit the Brand Keys website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 31 Jan 2022 10:00:00 -0000 What Customer Loyalty Looks Like in 2022 full Nick Westergaard As President of Brand Keys, Robert Passikoff has pioneered work in loyalty inlcuding creating the Customer Loyalty Engagement Index, As President of Brand Keys, Robert Passikoff has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. He’s also the author of Predicting Market Success, The Certainty Principle, and the upcoming Loyalty Ain’t What It Used to Be. We discussed all of this and more this week on the On Brand podcast. Robert Passikoff Robert Passikoff, Brand Key’s founder/president, is a thought leader who has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. His first book, Predicting Market Success, provided a 21st-century paradigm for loyalty. His second book, The Certainty Principle, dealt with engagement in a more complex and digital marketplace. His next book, Loyalty Ain’t What It Used To Be will be released in Spring 2022. Robert’s impassioned, straight-shooting, and profitability-correlated perspectives are reflected by the fact that New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.” He is the recipient of an Ogilvy Gold, an ANA Beacon Award, and has been honored twice by The Advertising Research Foundation with their Research Innovator award. Episode Highlights Celebrating the 25th anniversary of the Customer Loyalty Engagement Index with a loyalty hall of fame. “The 25th anniversary of the CLEI seemed an appropriate time to recognize brands consumers have consecutively rated #1 for loyalty,” Robert shared, “A testament to these brands’ abilities to meet customers’ expectations and generate emotional engagement over sustained periods of time.” Brands rated #1 for a decade or more: Discover (credit cards) – 25 years Avis (car rental) – 23 years Google (search engine) – 22 years Netflix (streaming) – 20 years Domino's (Pizza) – 18 years Dunkin' (Out-of-Home Coffee) – 16 years Konica Minolta (MFP Office Copiers) – 15 years Hyundai (Automobiles) – 13 years AT&T Wireless (Wireless) – 13 years Amazon Kindle (E-Reader) – 12 years Amazon.com (Retail: Online) – 11 years Home Depot (Retail: Home Improvement) – 10 years The Rule of Six. “Increase brand loyalty and customers are six times more likely to engage with you, buy you, and buy again. They’ll pay more attention to your marketing efforts and your advertising,” notes Robert. This rule has big implications for brands grappling with COVID challenges. “In light of the pandemic, perhaps most importantly, consumers are six times more likely to give brands the benefit of the doubt in uncertain circumstances. Like product shortages, supply-chain SNAFUs, and even price increases.” What brand has made Robert smile recently? Robert pointed us to the recent AppleTV+ ad starring Jon Hamm pining for his own prestige drama on the network with all of the other celebrities. “This not only made me smile, I'd give it a gold star,” said Robert. To learn more, visit the Brand Keys website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices As President of Brand Keys, Robert Passikoff has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. He’s also the author of Predicting Market Success, The Certainty Principle, and the upcoming Loyalty Ain’t What It Used to Be. We discussed all of this and more this week on the On Brand podcast.

Robert Passikoff

Robert Passikoff, Brand Key’s founder/president, is a thought leader who has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices.

His first book, Predicting Market Success, provided a 21st-century paradigm for loyalty. His second book, The Certainty Principle, dealt with engagement in a more complex and digital marketplace. His next book, Loyalty Ain’t What It Used To Be will be released in Spring 2022.

Robert’s impassioned, straight-shooting, and profitability-correlated perspectives are reflected by the fact that New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.” He is the recipient of an Ogilvy Gold, an ANA Beacon Award, and has been honored twice by The Advertising Research Foundation with their Research Innovator award.

Episode Highlights

Celebrating the 25th anniversary of the Customer Loyalty Engagement Index with a loyalty hall of fame. “The 25th anniversary of the CLEI seemed an appropriate time to recognize brands consumers have consecutively rated #1 for loyalty,” Robert shared, “A testament to these brands’ abilities to meet customers’ expectations and generate emotional engagement over sustained periods of time.” Brands rated #1 for a decade or more:

  • Discover (credit cards) – 25 years
  • Avis (car rental) – 23 years
  • Google (search engine) – 22 years
  • Netflix (streaming) – 20 years
  • Domino's (Pizza) – 18 years
  • Dunkin' (Out-of-Home Coffee) – 16 years
  • Konica Minolta (MFP Office Copiers) – 15 years
  • Hyundai (Automobiles) – 13 years
  • AT&T Wireless (Wireless) – 13 years
  • Amazon Kindle (E-Reader) – 12 years
  • Amazon.com (Retail: Online) – 11 years
  • Home Depot (Retail: Home Improvement) – 10 years

The Rule of Six. “Increase brand loyalty and customers are six times more likely to engage with you, buy you, and buy again. They’ll pay more attention to your marketing efforts and your advertising,” notes Robert.

This rule has big implications for brands grappling with COVID challenges. “In light of the pandemic, perhaps most importantly, consumers are six times more likely to give brands the benefit of the doubt in uncertain circumstances. Like product shortages, supply-chain SNAFUs, and even price increases.”

What brand has made Robert smile recently? Robert pointed us to the recent AppleTV+ ad starring Jon Hamm pining for his own prestige drama on the network with all of the other celebrities. “This not only made me smile, I'd give it a gold star,” said Robert.

To learn more, visit the Brand Keys website.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2012 The Soulful Art of Persuasion with Jason Harris https://www.nickwestergaard.com/the-soulful-art-of-persuasion-with-jason-harris As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands. His goal is to bring the idea of persuasion into the twenty-first century by exploring an approach that gets its strength not from negativity and divisiveness but from the most laudable and positive aspects of our characters. We discussed all of this and more, this week on the On Brand podcast. About Jason Harris Jason Harris is the Co-Founder & CEO of Mekanism, an award-winning creative advertising agency whose clients include Ben & Jerry’s, Peloton, OkCupid, Molson Coors, and Alaska Airlines. He’s also the author of the bestselling book The Soulful Art of Persuasion.   Episode Highlights A member of Congress, a used car salesman, and an advertising professional walk into a bar … No, it’s not a joke. But it should be. Rather, this is what led Jason to a more soulful approach to advertising. According to Gallup, those three professions are deemed most dishonest by a majority of Americans. As a less scrupulous marketer might say, “there’s got to be a better way …” “Your brand is what you tell the world you are. Your reputation is what the world tells you you are,” says Jason. “When these match, you’ve built a great brand.” When they don’t, you’ve got a problem. How can you develop a more soulful brand? Jason outlines four essential steps in his book. Brands have to be: Original with their idea and core values, Generous with their resources and heart, Empathetic capable of finding common ground, and, Soulful—of course! What brand has made Jason smile recently? McDonald’s! Jason loves their new campaign built around celebrity meals. To learn more, go check out the website for The Soulful Art of Persuasion and follow Jason on Instagram and connect with him on LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Jan 2022 10:00:00 -0000 The Soulful Art of Persuasion with Jason Harris full Nick Westergaard As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands. As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands. His goal is to bring the idea of persuasion into the twenty-first century by exploring an approach that gets its strength not from negativity and divisiveness but from the most laudable and positive aspects of our characters. We discussed all of this and more, this week on the On Brand podcast. About Jason Harris Jason Harris is the Co-Founder & CEO of Mekanism, an award-winning creative advertising agency whose clients include Ben & Jerry’s, Peloton, OkCupid, Molson Coors, and Alaska Airlines. He’s also the author of the bestselling book The Soulful Art of Persuasion.   Episode Highlights A member of Congress, a used car salesman, and an advertising professional walk into a bar … No, it’s not a joke. But it should be. Rather, this is what led Jason to a more soulful approach to advertising. According to Gallup, those three professions are deemed most dishonest by a majority of Americans. As a less scrupulous marketer might say, “there’s got to be a better way …” “Your brand is what you tell the world you are. Your reputation is what the world tells you you are,” says Jason. “When these match, you’ve built a great brand.” When they don’t, you’ve got a problem. How can you develop a more soulful brand? Jason outlines four essential steps in his book. Brands have to be: Original with their idea and core values, Generous with their resources and heart, Empathetic capable of finding common ground, and, Soulful—of course! What brand has made Jason smile recently? McDonald’s! Jason loves their new campaign built around celebrity meals. To learn more, go check out the website for The Soulful Art of Persuasion and follow Jason on Instagram and connect with him on LinkedIn.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands. His goal is to bring the idea of persuasion into the twenty-first century by exploring an approach that gets its strength not from negativity and divisiveness but from the most laudable and positive aspects of our characters. We discussed all of this and more, this week on the On Brand podcast.


About Jason Harris

Jason Harris is the Co-Founder & CEO of Mekanism, an award-winning creative advertising agency whose clients include Ben & Jerry’s, Peloton, OkCupid, Molson Coors, and Alaska Airlines. He’s also the author of the bestselling book The Soulful Art of Persuasion.

 

Episode Highlights

A member of Congress, a used car salesman, and an advertising professional walk into a bar … No, it’s not a joke. But it should be. Rather, this is what led Jason to a more soulful approach to advertising. According to Gallup, those three professions are deemed most dishonest by a majority of Americans. As a less scrupulous marketer might say, “there’s got to be a better way …”

“Your brand is what you tell the world you are. Your reputation is what the world tells you you are,” says Jason. “When these match, you’ve built a great brand.” When they don’t, you’ve got a problem.

How can you develop a more soulful brand? Jason outlines four essential steps in his book. Brands have to be:

  • Original with their idea and core values,
  • Generous with their resources and heart,
  • Empathetic capable of finding common ground, and,
  • Soulful—of course!

What brand has made Jason smile recently? McDonald’s! Jason loves their new campaign built around celebrity meals.

To learn more, go check out the website for The Soulful Art of Persuasion and follow Jason on Instagram and connect with him on LinkedIn.

 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1889 Brand Empathy & Experience with Jesse Purewal https://www.nickwestergaard.com/brand-empathy-experience-with-jesse-purewal As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. How can brands build standout experiences? It all comes down to purpose and empathy. This work is also at the heart of Jesse’s Qualtrics-sponsored podcast Breakthrough Builders. We deconstructed empathy, experience, and how brands can be relentlessly relevant, this week on the On Brand podcast. About Jesse Purewal Jesse Purewal is a builder, storyteller, and strategist who works with leaders to define their organization’s brand purpose, activate brands through modern marketing and drive brand-driven growth and impact through rigorous insight, unfiltered creativity, and experiential innovation. Over 12 years at global marketing firm Prophet, Jesse helped grow the organization from 70 to 450 employees and tripled the company’s revenue. It was also at Prophet that Jesse and his teams launched transformative brands like T-Mobile’s Uncarrier, Intel’s Amazing, The Cosmopolitan of Las Vegas, and Amazon’s Amazon Business. Today, Jesse is the Global Head of Brand at Qualtrics, where he is defining the category of Experience Management and building a brand around breakthroughs at one of the most valuable SaaS companies in the world. He is also the host of the podcast Breakthrough Builders, a Qualtrics-sponsored show that invites people whose passions, perspectives, and instincts have impacted the world to share their stories. With curiosity at the forefront of every conversation, Jesse’s mission is to pave the way for inspiration that unfolds into execution. Episode Highlights Defining experience management. We began our conversation on this topic. “It’s really running your business from the outside in,” Jesse explains. Experience can be vast. How can we get our arms around it? “You have to take a deconstructionist approach—understanding each and every step of your customer’s journey.” Qualtrics helps brands employ empathy at scale. “Being a purpose-driven brand matters more than ever,” notes Jesse. “It’s not about the latest discount or product release. Brands have to be relentlessly relevant. Jesse then shared two great examples of brands doing this—Etsy and Google’s new Pixel6. What brand has made Jesse smile recently? Jesse pointed us to Intuit’s “You Do Your Thing” campaign for TurboTax. He was quick to note that this is a multi-layered smile as it showcases the brand’s authenticity with both humor and empathy. However, it’s also very on-brand strategically. To learn more, visit Jesse’s website and check out the Breakthrough Builders podcast. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Jan 2022 10:00:00 -0000 Brand Empathy & Experience with Jesse Purewal full Nick Westergaard As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. How can brands build standout experiences? It all comes down to purpose and empathy. This work is also at the heart of Jesse’s Qualtrics-sponsored podcast Breakthrough Builders. We deconstructed empathy, experience, and how brands can be relentlessly relevant, this week on the On Brand podcast. About Jesse Purewal Jesse Purewal is a builder, storyteller, and strategist who works with leaders to define their organization’s brand purpose, activate brands through modern marketing and drive brand-driven growth and impact through rigorous insight, unfiltered creativity, and experiential innovation. Over 12 years at global marketing firm Prophet, Jesse helped grow the organization from 70 to 450 employees and tripled the company’s revenue. It was also at Prophet that Jesse and his teams launched transformative brands like T-Mobile’s Uncarrier, Intel’s Amazing, The Cosmopolitan of Las Vegas, and Amazon’s Amazon Business. Today, Jesse is the Global Head of Brand at Qualtrics, where he is defining the category of Experience Management and building a brand around breakthroughs at one of the most valuable SaaS companies in the world. He is also the host of the podcast Breakthrough Builders, a Qualtrics-sponsored show that invites people whose passions, perspectives, and instincts have impacted the world to share their stories. With curiosity at the forefront of every conversation, Jesse’s mission is to pave the way for inspiration that unfolds into execution. Episode Highlights Defining experience management. We began our conversation on this topic. “It’s really running your business from the outside in,” Jesse explains. Experience can be vast. How can we get our arms around it? “You have to take a deconstructionist approach—understanding each and every step of your customer’s journey.” Qualtrics helps brands employ empathy at scale. “Being a purpose-driven brand matters more than ever,” notes Jesse. “It’s not about the latest discount or product release. Brands have to be relentlessly relevant. Jesse then shared two great examples of brands doing this—Etsy and Google’s new Pixel6. What brand has made Jesse smile recently? Jesse pointed us to Intuit’s “You Do Your Thing” campaign for TurboTax. He was quick to note that this is a multi-layered smile as it showcases the brand’s authenticity with both humor and empathy. However, it’s also very on-brand strategically. To learn more, visit Jesse’s website and check out the Breakthrough Builders podcast. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. How can brands build standout experiences? It all comes down to purpose and empathy. This work is also at the heart of Jesse’s Qualtrics-sponsored podcast Breakthrough Builders. We deconstructed empathy, experience, and how brands can be relentlessly relevant, this week on the On Brand podcast.

About Jesse Purewal

Jesse Purewal is a builder, storyteller, and strategist who works with leaders to define their organization’s brand purpose, activate brands through modern marketing and drive brand-driven growth and impact through rigorous insight, unfiltered creativity, and experiential innovation. Over 12 years at global marketing firm Prophet, Jesse helped grow the organization from 70 to 450 employees and tripled the company’s revenue. It was also at Prophet that Jesse and his teams launched transformative brands like T-Mobile’s Uncarrier, Intel’s Amazing, The Cosmopolitan of Las Vegas, and Amazon’s Amazon Business.

Today, Jesse is the Global Head of Brand at Qualtrics, where he is defining the category of Experience Management and building a brand around breakthroughs at one of the most valuable SaaS companies in the world. He is also the host of the podcast Breakthrough Builders, a Qualtrics-sponsored show that invites people whose passions, perspectives, and instincts have impacted the world to share their stories. With curiosity at the forefront of every conversation, Jesse’s mission is to pave the way for inspiration that unfolds into execution.

Episode Highlights

Defining experience management. We began our conversation on this topic. “It’s really running your business from the outside in,” Jesse explains.

Experience can be vast. How can we get our arms around it? “You have to take a deconstructionist approach—understanding each and every step of your customer’s journey.” Qualtrics helps brands employ empathy at scale.

“Being a purpose-driven brand matters more than ever,” notes Jesse. “It’s not about the latest discount or product release. Brands have to be relentlessly relevant. Jesse then shared two great examples of brands doing this—Etsy and Google’s new Pixel6.

What brand has made Jesse smile recently? Jesse pointed us to Intuit’s “You Do Your Thing” campaign for TurboTax. He was quick to note that this is a multi-layered smile as it showcases the brand’s authenticity with both humor and empathy. However, it’s also very on-brand strategically.

To learn more, visit Jesse’s website and check out the Breakthrough Builders podcast.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1962 Telling Magnetic Brand Stories with Gabrielle Dolan https://www.nickwestergaard.com/telling-magnetic-brand-stories-with-gabrielle-dolan Gabrielle Dolan’s work spans from personal leadership communication to organizational communication. The bridge that unites these two domains is story. Her new book, Magnetic Stories, helps companies craft stories that connect and engage. From the stories we tell at work to the stories that build iconic brands, we discussed it all this week on the On Brand podcast About Gabrielle Dolan Gabrielle Dolan is considered a global expert in business storytelling and real communication. She is a highly sought-after keynote speaker and best-selling author of seven books including her latest Magnetic Stories. Her client list is extensive including the likes of Visa, Amazon, EY, Uber, Accenture, Telstra, Australia Post, and the Obama Foundation. The professional highlight of her career so far is meeting Barack Obama while delivering storytelling training for the Obama Foundation. Gabrielle is the founder of Jargon Free Fridays and her dedication to the industry was recognized when she was awarded Communicator of the Year for 2020 by the International Association of Business Communicators. Episode Highlights Sorry, Jeff. Amazon Founder Jeff Bezos is often quoted as saying your brand is “what people say about you when you’re not in the room.” I like Gabrielle’s edit of this idea a lot better. Your brand is made up of, “the stories people share about you.” Barbie: Master Storyteller. Or, rather, Ruth Handler, master storyteller. Most are quick to judge Barbie dolls but Gabrielle sets the record straight on the creation story of this iconic brand. The five types of stories that every business needs. The creation story is just one of the five types of stories Gabrielle writes about in her new book Magnetic Stories. Organizations also need: Creation stories about how your company, product, or service started, Culture stories about the values of your company and its people, Customer stories—more than just testimonials, Community stories about your good deeds, and Challenge stories about how you’ve responded to obstacles along the way. What are the common mistakes companies make when it comes to storytelling? “They think they only need one story. You need lots of stories!” What brand has made Gabrielle smile recently? Gabrielle went with Quantus, “for their emotional ad about getting us back into travel.” To learn more, go to GabrielleDolan.com. There you’ll find several resources including a free seven-day story “starter kit.”  As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Jan 2022 10:00:00 -0000 Telling Magnetic Brand Stories with Gabrielle Dolan full Nick Westergaard Gabrielle Dolan’s work spans from personal leadership communication to organizational communication. Gabrielle Dolan’s work spans from personal leadership communication to organizational communication. The bridge that unites these two domains is story. Her new book, Magnetic Stories, helps companies craft stories that connect and engage. From the stories we tell at work to the stories that build iconic brands, we discussed it all this week on the On Brand podcast About Gabrielle Dolan Gabrielle Dolan is considered a global expert in business storytelling and real communication. She is a highly sought-after keynote speaker and best-selling author of seven books including her latest Magnetic Stories. Her client list is extensive including the likes of Visa, Amazon, EY, Uber, Accenture, Telstra, Australia Post, and the Obama Foundation. The professional highlight of her career so far is meeting Barack Obama while delivering storytelling training for the Obama Foundation. Gabrielle is the founder of Jargon Free Fridays and her dedication to the industry was recognized when she was awarded Communicator of the Year for 2020 by the International Association of Business Communicators. Episode Highlights Sorry, Jeff. Amazon Founder Jeff Bezos is often quoted as saying your brand is “what people say about you when you’re not in the room.” I like Gabrielle’s edit of this idea a lot better. Your brand is made up of, “the stories people share about you.” Barbie: Master Storyteller. Or, rather, Ruth Handler, master storyteller. Most are quick to judge Barbie dolls but Gabrielle sets the record straight on the creation story of this iconic brand. The five types of stories that every business needs. The creation story is just one of the five types of stories Gabrielle writes about in her new book Magnetic Stories. Organizations also need: Creation stories about how your company, product, or service started, Culture stories about the values of your company and its people, Customer stories—more than just testimonials, Community stories about your good deeds, and Challenge stories about how you’ve responded to obstacles along the way. What are the common mistakes companies make when it comes to storytelling? “They think they only need one story. You need lots of stories!” What brand has made Gabrielle smile recently? Gabrielle went with Quantus, “for their emotional ad about getting us back into travel.” To learn more, go to GabrielleDolan.com. There you’ll find several resources including a free seven-day story “starter kit.”  As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Gabrielle Dolan’s work spans from personal leadership communication to organizational communication. The bridge that unites these two domains is story. Her new book, Magnetic Stories, helps companies craft stories that connect and engage. From the stories we tell at work to the stories that build iconic brands, we discussed it all this week on the On Brand podcast

About Gabrielle Dolan

Gabrielle Dolan is considered a global expert in business storytelling and real communication. She is a highly sought-after keynote speaker and best-selling author of seven books including her latest Magnetic Stories. Her client list is extensive including the likes of Visa, Amazon, EY, Uber, Accenture, Telstra, Australia Post, and the Obama Foundation. The professional highlight of her career so far is meeting Barack Obama while delivering storytelling training for the Obama Foundation.

Gabrielle is the founder of Jargon Free Fridays and her dedication to the industry was recognized when she was awarded Communicator of the Year for 2020 by the International Association of Business Communicators.

Episode Highlights

Sorry, Jeff. Amazon Founder Jeff Bezos is often quoted as saying your brand is “what people say about you when you’re not in the room.” I like Gabrielle’s edit of this idea a lot better. Your brand is made up of, “the stories people share about you.”

Barbie: Master Storyteller. Or, rather, Ruth Handler, master storyteller. Most are quick to judge Barbie dolls but Gabrielle sets the record straight on the creation story of this iconic brand.

The five types of stories that every business needs. The creation story is just one of the five types of stories Gabrielle writes about in her new book Magnetic Stories. Organizations also need:

  • Creation stories about how your company, product, or service started,
  • Culture stories about the values of your company and its people,
  • Customer stories—more than just testimonials,
  • Community stories about your good deeds, and
  • Challenge stories about how you’ve responded to obstacles along the way.

What are the common mistakes companies make when it comes to storytelling? “They think they only need one story. You need lots of stories!”

What brand has made Gabrielle smile recently? Gabrielle went with Quantus, “for their emotional ad about getting us back into travel.”

To learn more, go to GabrielleDolan.com. There you’ll find several resources including a free seven-day story “starter kit.” 

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.)
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1925 Building Your Personal Brand in the New Year with Lydia Pierre https://www.nickwestergaard.com/building-your-personal-brand-in-the-new-year-with-lydia-pierre As we kick off the New Year, many are looking to build their own personal brand. Lydia Pierre is a branding coach and consultant. A self-branded “Corporate Socialite” who believes that business should be fun, we had a blast talking about personal branding, brand ambassadors, and—(da-da-dum!)—imposter syndrome! Enjoy and have a Happy New Year! About Lydia Pierre Lydia Pierre is a branding coach and consultant who provides services aimed at empowering entrepreneurs with skills and strategies to reach new levels of leadership. Her niche market is Executives, whom she counsels through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand. She does this by developing, implementing, and executing strategic solutions that help to ensure a smooth transition to entrepreneurship for the executive, allowing their brand to remain favorable to their current audience as well as potential customers. Episode Highlights & Takeaways Where do you start with personal branding? “You have to start by taking a look at yourself—taking a look inside.” Lydia’s definition of a branding crisis? “What do you do when you don’t like what you see in the mirror.” In short, this means you’re not being authentic. “Sometimes the unknown is the best thing that can happen for a brand.” While many fear the uncertainty of everything from industry shifts to personal brand pivots, Lydia reminds us that change and the unknown can lead to innovation. What brand has made Lydia smile recently? “It’s not going to be a serious one,” Lydia warned before sharing that she loves the unique bags from Teflar Global. “To hear their story and how they got to this point is amazing.” To learn more about Lydia, go to Pierre Branding Group and check out the Corporate Socialite website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Jan 2022 10:00:00 -0000 Building Your Personal Brand in the New Year with Lydia Pierre full Nick Westergaard Coach and consultant Lydia Pierre joins us for an exploration of personal branding to kick off the new year. As we kick off the New Year, many are looking to build their own personal brand. Lydia Pierre is a branding coach and consultant. A self-branded “Corporate Socialite” who believes that business should be fun, we had a blast talking about personal branding, brand ambassadors, and—(da-da-dum!)—imposter syndrome! Enjoy and have a Happy New Year! About Lydia Pierre Lydia Pierre is a branding coach and consultant who provides services aimed at empowering entrepreneurs with skills and strategies to reach new levels of leadership. Her niche market is Executives, whom she counsels through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand. She does this by developing, implementing, and executing strategic solutions that help to ensure a smooth transition to entrepreneurship for the executive, allowing their brand to remain favorable to their current audience as well as potential customers. Episode Highlights & Takeaways Where do you start with personal branding? “You have to start by taking a look at yourself—taking a look inside.” Lydia’s definition of a branding crisis? “What do you do when you don’t like what you see in the mirror.” In short, this means you’re not being authentic. “Sometimes the unknown is the best thing that can happen for a brand.” While many fear the uncertainty of everything from industry shifts to personal brand pivots, Lydia reminds us that change and the unknown can lead to innovation. What brand has made Lydia smile recently? “It’s not going to be a serious one,” Lydia warned before sharing that she loves the unique bags from Teflar Global. “To hear their story and how they got to this point is amazing.” To learn more about Lydia, go to Pierre Branding Group and check out the Corporate Socialite website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices As we kick off the New Year, many are looking to build their own personal brand. Lydia Pierre is a branding coach and consultant. A self-branded “Corporate Socialite” who believes that business should be fun, we had a blast talking about personal branding, brand ambassadors, and—(da-da-dum!)—imposter syndrome! Enjoy and have a Happy New Year!

About Lydia Pierre

Lydia Pierre is a branding coach and consultant who provides services aimed at empowering entrepreneurs with skills and strategies to reach new levels of leadership. Her niche market is Executives, whom she counsels through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand. She does this by developing, implementing, and executing strategic solutions that help to ensure a smooth transition to entrepreneurship for the executive, allowing their brand to remain favorable to their current audience as well as potential customers.

Episode Highlights & Takeaways

Where do you start with personal branding? “You have to start by taking a look at yourself—taking a look inside.”

Lydia’s definition of a branding crisis? “What do you do when you don’t like what you see in the mirror.” In short, this means you’re not being authentic.

“Sometimes the unknown is the best thing that can happen for a brand.” While many fear the uncertainty of everything from industry shifts to personal brand pivots, Lydia reminds us that change and the unknown can lead to innovation.

What brand has made Lydia smile recently? “It’s not going to be a serious one,” Lydia warned before sharing that she loves the unique bags from Teflar Global. “To hear their story and how they got to this point is amazing.”

To learn more about Lydia, go to Pierre Branding Group and check out the Corporate Socialite website.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.)
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1759 The Naughty and Nice Brands of 2021 with Matt Williams https://www.branddrivendigital.com/the-naughty-and-nice-brands-of-2021-with-matt-williams This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.” This seasonally appropriate snapshot of brand behavior was developed by Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. About Matt Williams Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Virginia. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is a Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing. What brand has made Matt smile recently? Initially, with the list focus of the episode, I was worried that I’d taken all of Matt’s “smiles.” However, he assured me that he had several left including one for his former colleagues at the Martin Agency and their longtime smile-worthy client, GEICO. To learn more about Matt Williams, check out the Brand Federation website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Dec 2021 10:00:00 -0000 The Naughty and Nice Brands of 2021 with Matt Williams full Nick Westergaard This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.” This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.” This seasonally appropriate snapshot of brand behavior was developed by Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. About Matt Williams Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Virginia. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is a Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing. What brand has made Matt smile recently? Initially, with the list focus of the episode, I was worried that I’d taken all of Matt’s “smiles.” However, he assured me that he had several left including one for his former colleagues at the Martin Agency and their longtime smile-worthy client, GEICO. To learn more about Matt Williams, check out the Brand Federation website. Learn more about your ad choices. Visit megaphone.fm/adchoices This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.” This seasonally appropriate snapshot of brand behavior was developed by Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year.

About Matt Williams

Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Virginia. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is a Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing.

What brand has made Matt smile recently? Initially, with the list focus of the episode, I was worried that I’d taken all of Matt’s “smiles.” However, he assured me that he had several left including one for his former colleagues at the Martin Agency and their longtime smile-worthy client, GEICO.

To learn more about Matt Williams, check out the Brand Federation website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1923 Unplugging for the Holidays with Ginni Saraswati https://www.branddrivendigital.com/unplugging-for-the-holidays-with-ginni-saraswati Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Her work helps organizations and individuals tell their stories through podcasting. While we talked about podcasts a lot, we also spent some time talking about why it's important to unplug for the holidays and how to do that. Enjoy—and happy holidays from the On Brand podcast! About Ginni Saraswati Ginni Saraswati is the owner and founder of Ginni Media, a one-stop-shop, podcasting production house providing multiple podcast services in one company. Believing that everyone is capable of big ideas, Ginni has brought podcasting to the masses with The Podcast Accelerator, helping people spread their voice regardless of their back story. Ginni has been featured in a number of publications including Rolling Stone Magazine, Business Insider, and Reader's Digest. She’s also a contributing writer for Entrepreneur, podcast host for The Ginni Show, and an award-winning journalist. Episode Highlights & Takeaways Why is now the time for podcasting? Isn't everybody already doing it? Ginni pointed us to the number of blogs, vlogs, and YouTube channels, which far exceeds the number of podcasts. Plus, as Ginni notes, “You're literally in someone's ear when they're alone or need company.” A Podcast Accelerator. In addition to Ginni Media, Ginni also runs the Podcast Accelerator, a resource that's helped launch 128 podcasts into the world. “These are the 'it would only be a dream' if not for the Podcast Accelerator shows.” What's the most important skill for a podcaster? Guess what? It's not technical. You'll have to listen the episode to hear this nugget of wisdom from Ginni. How to unplug for the holidays? Ginni shared how her company takes a much-needed two weeks off over the holidays. How can we get better at doing this? Ginni had a very on-brand answer: there's a podcast for this! She pointed us to the How to Be a Better Human audio series from TED. What brand has made Ginni smile recently? Fictional brands absolutely count! That's what I told Ginni when she shared that the brand that made her smile recently was the company Monsters, Inc in the Pixar movie of the same name. Specifically, she loves their slogan: We scare because we care. Couldn't agree more! To learn more about Ginni Saraswati, check out the Ginni Media website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Dec 2021 10:00:00 -0000 Unplugging for the Holidays with Ginni Saraswati full Nick Westergaard Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Her work helps organizations and individuals tell their stories through podcasting. While we talked about podcasts a lot, we also spent some time talking about why it's important to unplug for the holidays and how to do that. Enjoy—and happy holidays from the On Brand podcast! About Ginni Saraswati Ginni Saraswati is the owner and founder of Ginni Media, a one-stop-shop, podcasting production house providing multiple podcast services in one company. Believing that everyone is capable of big ideas, Ginni has brought podcasting to the masses with The Podcast Accelerator, helping people spread their voice regardless of their back story. Ginni has been featured in a number of publications including Rolling Stone Magazine, Business Insider, and Reader's Digest. She’s also a contributing writer for Entrepreneur, podcast host for The Ginni Show, and an award-winning journalist. Episode Highlights & Takeaways Why is now the time for podcasting? Isn't everybody already doing it? Ginni pointed us to the number of blogs, vlogs, and YouTube channels, which far exceeds the number of podcasts. Plus, as Ginni notes, “You're literally in someone's ear when they're alone or need company.” A Podcast Accelerator. In addition to Ginni Media, Ginni also runs the Podcast Accelerator, a resource that's helped launch 128 podcasts into the world. “These are the 'it would only be a dream' if not for the Podcast Accelerator shows.” What's the most important skill for a podcaster? Guess what? It's not technical. You'll have to listen the episode to hear this nugget of wisdom from Ginni. How to unplug for the holidays? Ginni shared how her company takes a much-needed two weeks off over the holidays. How can we get better at doing this? Ginni had a very on-brand answer: there's a podcast for this! She pointed us to the How to Be a Better Human audio series from TED. What brand has made Ginni smile recently? Fictional brands absolutely count! That's what I told Ginni when she shared that the brand that made her smile recently was the company Monsters, Inc in the Pixar movie of the same name. Specifically, she loves their slogan: We scare because we care. Couldn't agree more! To learn more about Ginni Saraswati, check out the Ginni Media website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Her work helps organizations and individuals tell their stories through podcasting. While we talked about podcasts a lot, we also spent some time talking about why it's important to unplug for the holidays and how to do that. Enjoy—and happy holidays from the On Brand podcast!

About Ginni Saraswati

Ginni Saraswati is the owner and founder of Ginni Media, a one-stop-shop, podcasting production house providing multiple podcast services in one company. Believing that everyone is capable of big ideas, Ginni has brought podcasting to the masses with The Podcast Accelerator, helping people spread their voice regardless of their back story. Ginni has been featured in a number of publications including Rolling Stone Magazine, Business Insider, and Reader's Digest. She’s also a contributing writer for Entrepreneur, podcast host for The Ginni Show, and an award-winning journalist.

Episode Highlights & Takeaways

Why is now the time for podcasting? Isn't everybody already doing it? Ginni pointed us to the number of blogs, vlogs, and YouTube channels, which far exceeds the number of podcasts. Plus, as Ginni notes, “You're literally in someone's ear when they're alone or need company.”

A Podcast Accelerator. In addition to Ginni Media, Ginni also runs the Podcast Accelerator, a resource that's helped launch 128 podcasts into the world. “These are the 'it would only be a dream' if not for the Podcast Accelerator shows.”

What's the most important skill for a podcaster? Guess what? It's not technical. You'll have to listen the episode to hear this nugget of wisdom from Ginni.

How to unplug for the holidays? Ginni shared how her company takes a much-needed two weeks off over the holidays. How can we get better at doing this? Ginni had a very on-brand answer: there's a podcast for this! She pointed us to the How to Be a Better Human audio series from TED.

What brand has made Ginni smile recently? Fictional brands absolutely count! That's what I told Ginni when she shared that the brand that made her smile recently was the company Monsters, Inc in the Pixar movie of the same name. Specifically, she loves their slogan: We scare because we care. Couldn't agree more!

To learn more about Ginni Saraswati, check out the Ginni Media website.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.)
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1720 How Marketers Should Plan for AI with Raj Venkatesan https://www.branddrivendigital.com/how-marketers-should-plan-for-ai-with-raj-venkatesan Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. This week he joined me on the On Brand podcast for a timely discussion about artificial intelligence and marketing—how should we be thinking about it and what should we be planning for the new year ahead. About Raj Venkatesan Rajkumar Venkatesan is the co-author of The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing. He is the Ronald Trzcinski Professor of Business Administration in the Darden Graduate School of Business Administration at the University of Virginia. His writing has appeared in the Journal of Marketing and Harvard Business Review, among others, and he is the co-author of Marketing Analytics (2021). For more information, please visit the book’s website. Episode Highlights & Takeaways “AI is something that’s going to help marketers,” Raj began, noting that many worry about AI being something new and different. “If you’re in marketing, you do what you do best. Provide excellent and superior customer service. And what AI does is allow you to scale this customer service and personalize it.” Where should marketers get started with AI? “Start with first-party customer data—you have to have a strong data foundation. From here, you look for value pockets where AI can help you scale.” A good reminder/warning about your data: “You will never have perfect data. And if you wait for it, it will be too late—your competition will beat you there.” What brand has made Raj smile recently? Raj began by claiming that I made him smile. Host flattery? I’m here for it. Raj followed up with his real brand smile—Ford. Recently, the automaker announced that they’ve stopped taking orders for the new electric Ford F-150. This made Raj smile as it’s a good sign that we’re moving away from fossil fuels. To learn more about Raj Venkatesan, check out his book at The AI Marketing Canvas book website, his Coursera courses, and his University of Virginia webpage. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Dec 2021 11:00:00 -0000 How Marketers Should Plan for AI with Raj Venkatesan full Nick Westergaard Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. This week he joined me on the On Brand podcast for a timely discussion about artificial intelligence and marketing—how should we be thinking about it and what should we be planning for the new year ahead. About Raj Venkatesan Rajkumar Venkatesan is the co-author of The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing. He is the Ronald Trzcinski Professor of Business Administration in the Darden Graduate School of Business Administration at the University of Virginia. His writing has appeared in the Journal of Marketing and Harvard Business Review, among others, and he is the co-author of Marketing Analytics (2021). For more information, please visit the book’s website. Episode Highlights & Takeaways “AI is something that’s going to help marketers,” Raj began, noting that many worry about AI being something new and different. “If you’re in marketing, you do what you do best. Provide excellent and superior customer service. And what AI does is allow you to scale this customer service and personalize it.” Where should marketers get started with AI? “Start with first-party customer data—you have to have a strong data foundation. From here, you look for value pockets where AI can help you scale.” A good reminder/warning about your data: “You will never have perfect data. And if you wait for it, it will be too late—your competition will beat you there.” What brand has made Raj smile recently? Raj began by claiming that I made him smile. Host flattery? I’m here for it. Raj followed up with his real brand smile—Ford. Recently, the automaker announced that they’ve stopped taking orders for the new electric Ford F-150. This made Raj smile as it’s a good sign that we’re moving away from fossil fuels. To learn more about Raj Venkatesan, check out his book at The AI Marketing Canvas book website, his Coursera courses, and his University of Virginia webpage. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. This week he joined me on the On Brand podcast for a timely discussion about artificial intelligence and marketing—how should we be thinking about it and what should we be planning for the new year ahead.

About Raj Venkatesan

Rajkumar Venkatesan is the co-author of The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing. He is the Ronald Trzcinski Professor of Business Administration in the Darden Graduate School of Business Administration at the University of Virginia. His writing has appeared in the Journal of Marketing and Harvard Business Review, among others, and he is the co-author of Marketing Analytics (2021). For more information, please visit the book’s website.

Episode Highlights & Takeaways

“AI is something that’s going to help marketers,” Raj began, noting that many worry about AI being something new and different. “If you’re in marketing, you do what you do best. Provide excellent and superior customer service. And what AI does is allow you to scale this customer service and personalize it.”

Where should marketers get started with AI? “Start with first-party customer data—you have to have a strong data foundation. From here, you look for value pockets where AI can help you scale.”

A good reminder/warning about your data: “You will never have perfect data. And if you wait for it, it will be too late—your competition will beat you there.”

What brand has made Raj smile recently? Raj began by claiming that I made him smile. Host flattery? I’m here for it. Raj followed up with his real brand smile—Ford. Recently, the automaker announced that they’ve stopped taking orders for the new electric Ford F-150. This made Raj smile as it’s a good sign that we’re moving away from fossil fuels.

To learn more about Raj Venkatesan, check out his book at The AI Marketing Canvas book website, his Coursera courses, and his University of Virginia webpage.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.)
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1831 The Metaverse for Brands (Plus, On Brand Joins MPN!) https://www.branddrivendigital.com/the-metaverse-for-brands-plus-on-brand-joins-mpn “The metaverse will create gaps between the haves and have-nots that brands can fill.” In addition to breaking down the metaverse and leading the way on influence marketing (not just influencer marketing), Jason Falls recently founded a new network for marketing podcasts aptly titled the Marketing Podcast Network, which On Brand is a proud member of. We discussed all of this and more, this week on the show. About Jason Falls Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand; No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing, co-authored with DJ Waldow. In 2021, he founded and serves as executive producer of the Marketing Podcast Network. Episode Highlights & Takeaways Building multiple podcast brands. In addition to being the founder and executive producer of the Marketing Podcast Network, Jason is also the host of not one but two marketing podcasts himself—Digging Deeper and Winfluence. How do you know when you should start a second podcast? Jason breaks down his decision-making process during this week's episode. (SPOILER ALERT: It all comes down to focus and audience.) Jason explains the Metaverse. I know this sounds like a tall order but, once again, Falls delivers. While Facebook/Meta has been in the news a lot recently, Jason did a great job of detailing what this means and the opportunities on the horizon for brands. What brand has made Jason smile recently? Jason shared a smile-worthy story about his recent trip to his eye doctor, Visonworks in Lousville. To learn more about the Marketing Podcast Network, go to marketingpodcasts.net. To learn more about Jason, check out jasonfalls.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Dec 2021 12:00:00 -0000 The Metaverse for Brands (Plus, On Brand Joins MPN!) full Nick Westergaard Jason Falls of the Marketing Podcast Network joins Nick for a conversation on everything from influence marketing to the metaverse. “The metaverse will create gaps between the haves and have-nots that brands can fill.” In addition to breaking down the metaverse and leading the way on influence marketing (not just influencer marketing), Jason Falls recently founded a new network for marketing podcasts aptly titled the Marketing Podcast Network, which On Brand is a proud member of. We discussed all of this and more, this week on the show. About Jason Falls Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand; No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing, co-authored with DJ Waldow. In 2021, he founded and serves as executive producer of the Marketing Podcast Network. Episode Highlights & Takeaways Building multiple podcast brands. In addition to being the founder and executive producer of the Marketing Podcast Network, Jason is also the host of not one but two marketing podcasts himself—Digging Deeper and Winfluence. How do you know when you should start a second podcast? Jason breaks down his decision-making process during this week's episode. (SPOILER ALERT: It all comes down to focus and audience.) Jason explains the Metaverse. I know this sounds like a tall order but, once again, Falls delivers. While Facebook/Meta has been in the news a lot recently, Jason did a great job of detailing what this means and the opportunities on the horizon for brands. What brand has made Jason smile recently? Jason shared a smile-worthy story about his recent trip to his eye doctor, Visonworks in Lousville. To learn more about the Marketing Podcast Network, go to marketingpodcasts.net. To learn more about Jason, check out jasonfalls.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The metaverse will create gaps between the haves and have-nots that brands can fill.” In addition to breaking down the metaverse and leading the way on influence marketing (not just influencer marketing), Jason Falls recently founded a new network for marketing podcasts aptly titled the Marketing Podcast Network, which On Brand is a proud member of. We discussed all of this and more, this week on the show.

About Jason Falls

Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand; No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing, co-authored with DJ Waldow. In 2021, he founded and serves as executive producer of the Marketing Podcast Network.

Episode Highlights & Takeaways

Building multiple podcast brands. In addition to being the founder and executive producer of the Marketing Podcast Network, Jason is also the host of not one but two marketing podcasts himself—Digging Deeper and Winfluence.

How do you know when you should start a second podcast? Jason breaks down his decision-making process during this week's episode. (SPOILER ALERT: It all comes down to focus and audience.)

Jason explains the Metaverse. I know this sounds like a tall order but, once again, Falls delivers. While Facebook/Meta has been in the news a lot recently, Jason did a great job of detailing what this means and the opportunities on the horizon for brands.

What brand has made Jason smile recently? Jason shared a smile-worthy story about his recent trip to his eye doctor, Visonworks in Lousville.

To learn more about the Marketing Podcast Network, go to marketingpodcasts.net. To learn more about Jason, check out jasonfalls.com.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.)
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1996 What to Do If Your Brand Sucks with Ernie Harker https://onbrand.libsyn.com/what-to-do-if-your-brand-sucks-with-ernie-harker “If you start off on the wrong foot and your brand isn't in line with the attitudes or personality of the brand, there's confusion.” Or, to put it bluntly, your brand sucks. That's the title of strategist Ernie Harker's new book. We discuss how to ... not build a brand that sucks this week on the On Brand podcast. About Ernie Harker Ernie Harker is a creative branding mastermind. He recently published Your Brand Sucks, a book that reveals why most companies get branding wrong and reveals the secrets he has used to assist dozens of companies define a clear image and personality for their brands. One of his greatest successes was to help revitalize an old-western retail chain into a $3 billion high-energy adventure brand. He leads workshops, gives presentations, and offers an online masterclass to help organizations define and develop remarkable brands. Buckle up because his dynamic personality and passion for brand development will have you racing to build your brand. His friends call him Ernburn. Episode Highlights & Takeaways Why do most brands suck? “Most suck because we develop the logo first,” Ernie explains. This is focusing on the wrong thing. So, where should you start your brand-building work? “The first step is defining what makes you different from your competition—really different and special. It can't be something that everyone says like 'our people.'” A callback to a previous On Brand guest. To avoid saying the same things as your competition, you have to go deep. Ernie reminded us of the approach of past On Brand guest Jay Acunzo in continuing to ask the question why. You have to 'why' your brand to death. What brand has made Ernie smile recently? Marvel! Why? “I dabbled in comics as a kid but they've re-inspired me with these stories through their movies and Disney+ (series).” To learn more, go to ernburn.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Nov 2021 11:00:00 -0000 full Nick Westergaard “If you start off on the wrong foot and your brand isn't in line with the attitudes or personality of the brand, there's confusion.” Or, to put it bluntly, your brand sucks. That's the title of strategist Ernie Harker's new book. We discuss how to... “If you start off on the wrong foot and your brand isn't in line with the attitudes or personality of the brand, there's confusion.” Or, to put it bluntly, your brand sucks. That's the title of strategist Ernie Harker's new book. We discuss how to ... not build a brand that sucks this week on the On Brand podcast. About Ernie Harker Ernie Harker is a creative branding mastermind. He recently published Your Brand Sucks, a book that reveals why most companies get branding wrong and reveals the secrets he has used to assist dozens of companies define a clear image and personality for their brands. One of his greatest successes was to help revitalize an old-western retail chain into a $3 billion high-energy adventure brand. He leads workshops, gives presentations, and offers an online masterclass to help organizations define and develop remarkable brands. Buckle up because his dynamic personality and passion for brand development will have you racing to build your brand. His friends call him Ernburn. Episode Highlights & Takeaways Why do most brands suck? “Most suck because we develop the logo first,” Ernie explains. This is focusing on the wrong thing. So, where should you start your brand-building work? “The first step is defining what makes you different from your competition—really different and special. It can't be something that everyone says like 'our people.'” A callback to a previous On Brand guest. To avoid saying the same things as your competition, you have to go deep. Ernie reminded us of the approach of past On Brand guest Jay Acunzo in continuing to ask the question why. You have to 'why' your brand to death. What brand has made Ernie smile recently? Marvel! Why? “I dabbled in comics as a kid but they've re-inspired me with these stories through their movies and Disney+ (series).” To learn more, go to ernburn.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “If you start off on the wrong foot and your brand isn't in line with the attitudes or personality of the brand, there's confusion.” Or, to put it bluntly, your brand sucks. That's the title of strategist Ernie Harker's new book. We discuss how to ... not build a brand that sucks this week on the On Brand podcast.

About Ernie Harker

Ernie Harker is a creative branding mastermind. He recently published Your Brand Sucks, a book that reveals why most companies get branding wrong and reveals the secrets he has used to assist dozens of companies define a clear image and personality for their brands. One of his greatest successes was to help revitalize an old-western retail chain into a $3 billion high-energy adventure brand. He leads workshops, gives presentations, and offers an online masterclass to help organizations define and develop remarkable brands.

Buckle up because his dynamic personality and passion for brand development will have you racing to build your brand. His friends call him Ernburn.

Episode Highlights & Takeaways

Why do most brands suck? “Most suck because we develop the logo first,” Ernie explains. This is focusing on the wrong thing.

So, where should you start your brand-building work? “The first step is defining what makes you different from your competition—really different and special. It can't be something that everyone says like 'our people.'”

A callback to a previous On Brand guest. To avoid saying the same things as your competition, you have to go deep. Ernie reminded us of the approach of past On Brand guest Jay Acunzo in continuing to ask the question why. You have to 'why' your brand to death.

What brand has made Ernie smile recently? Marvel! Why? “I dabbled in comics as a kid but they've re-inspired me with these stories through their movies and Disney+ (series).”

To learn more, go to ernburn.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1664 no Measuring Brand Dominance with Jonathan Tuttle https://onbrand.libsyn.com/measuring-brand-dominance-with-jonathan-tuttle “Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good? Measurement and ROI—and we spent a lot of time talking about best practices and more this week on the On Brand podcast. About Jonathan Tuttle Jonathan Tuttle is the Founding Director of Revenue Ascend, a leading digital marketing agency based in Chicago. The firm is focused on driving new growth and generating measurable ROI. The agency was designed to dominate the market while working with each brand individually. Beyond this foundation, Revenue Ascend also creates a customized tactical marketing playbook and growth strategy. Jonathan is also a Fund Manager at Midwest Park Capital, a private real estate investment firm. Episode Highlights & Takeaways WORLD DOMINATION! As Jonathan’s bio notes, Revenue Ascend helps clients dominate the market. We kicked off the show defining domination. “It’s really about being everywhere,” he notes. Measurement and ROI best practices. Before planning your 2022 digital marketing strategy and budget, be sure to listen to Jonathan’s best practices on what to measure and when. “A lot of times we expect to get $1 back out for what we put in yesterday. Good things take time to build.” What brand has made Jonathan smile recently? In a first in the nearly 300-episode history of the On Brand podcast, we stumped our guest. Why? “I’ve been really frustrated. So many businesses have been dropping the ball and not giving back.” To learn more, go to RevenueAscend.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Nov 2021 11:00:00 -0000 full Nick Westergaard “Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good?... “Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good? Measurement and ROI—and we spent a lot of time talking about best practices and more this week on the On Brand podcast. About Jonathan Tuttle Jonathan Tuttle is the Founding Director of Revenue Ascend, a leading digital marketing agency based in Chicago. The firm is focused on driving new growth and generating measurable ROI. The agency was designed to dominate the market while working with each brand individually. Beyond this foundation, Revenue Ascend also creates a customized tactical marketing playbook and growth strategy. Jonathan is also a Fund Manager at Midwest Park Capital, a private real estate investment firm. Episode Highlights & Takeaways WORLD DOMINATION! As Jonathan’s bio notes, Revenue Ascend helps clients dominate the market. We kicked off the show defining domination. “It’s really about being everywhere,” he notes. Measurement and ROI best practices. Before planning your 2022 digital marketing strategy and budget, be sure to listen to Jonathan’s best practices on what to measure and when. “A lot of times we expect to get $1 back out for what we put in yesterday. Good things take time to build.” What brand has made Jonathan smile recently? In a first in the nearly 300-episode history of the On Brand podcast, we stumped our guest. Why? “I’ve been really frustrated. So many businesses have been dropping the ball and not giving back.” To learn more, go to RevenueAscend.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good? Measurement and ROI—and we spent a lot of time talking about best practices and more this week on the On Brand podcast.

About Jonathan Tuttle

Jonathan Tuttle is the Founding Director of Revenue Ascend, a leading digital marketing agency based in Chicago. The firm is focused on driving new growth and generating measurable ROI. The agency was designed to dominate the market while working with each brand individually. Beyond this foundation, Revenue Ascend also creates a customized tactical marketing playbook and growth strategy.

Jonathan is also a Fund Manager at Midwest Park Capital, a private real estate investment firm.

Episode Highlights & Takeaways

WORLD DOMINATION! As Jonathan’s bio notes, Revenue Ascend helps clients dominate the market. We kicked off the show defining domination. “It’s really about being everywhere,” he notes.

Measurement and ROI best practices. Before planning your 2022 digital marketing strategy and budget, be sure to listen to Jonathan’s best practices on what to measure and when. “A lot of times we expect to get $1 back out for what we put in yesterday. Good things take time to build.”

What brand has made Jonathan smile recently? In a first in the nearly 300-episode history of the On Brand podcast, we stumped our guest. Why? “I’ve been really frustrated. So many businesses have been dropping the ball and not giving back.”

To learn more, go to RevenueAscend.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1485 no Building a Social-First Brand with David Brickley https://onbrand.libsyn.com/building-a-social-first-brand-with-david-brickley “People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest on my podcast to talk about how to build a social-first brand. About David Brickley After working with his first-ever client, Kobe Bryant, David Brickley used that as motivation to launch STN Digital in 2013, and has since grown an award-winning team of some of the best talent in the industry. STN Digital is an expert at launching brands and building highly-engaged audiences. STN is a social-first marketing agency and provides services ranging from 360 marketing, social media management, paid media, on-site activations and anything in between. STN Digital works with some of the biggest brands in the world including Amazon, the Olympics, NBC, FOX, & HBO to name a few. David is also the host of two podcasts, Business of Social and Entrepreneur Wrap, which was ranked by Forbes as a Top 10 podcast every business owner should listen to. Episode Highlights & Takeaways Using a Platform Mindset isn’t just for big brands. We talked a lot about how mega-brands like Disney can use their various brands and sub-brands' social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand ambassadors. “You’d be amazed what people will do for a free hoodie.” Fun Fact: 95% of podcasts end after episode three. I guess David and I have a lot to be proud of! What brand has made David smile recently? “Liquid Death Mountain Water. They’ve been such a disrupter in the water space.” Even the name Liquid Death brings a smile to your face! “What they’ve really done is build a lifestyle brand.” To learn more, check out the STN Digital website and David’s two podcasts—Business of Social and Entrepreneur Wrap. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Nov 2021 10:00:00 -0000 full Nick Westergaard “People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest... “People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest on my podcast to talk about how to build a social-first brand. About David Brickley After working with his first-ever client, Kobe Bryant, David Brickley used that as motivation to launch STN Digital in 2013, and has since grown an award-winning team of some of the best talent in the industry. STN Digital is an expert at launching brands and building highly-engaged audiences. STN is a social-first marketing agency and provides services ranging from 360 marketing, social media management, paid media, on-site activations and anything in between. STN Digital works with some of the biggest brands in the world including Amazon, the Olympics, NBC, FOX, & HBO to name a few. David is also the host of two podcasts, Business of Social and Entrepreneur Wrap, which was ranked by Forbes as a Top 10 podcast every business owner should listen to. Episode Highlights & Takeaways Using a Platform Mindset isn’t just for big brands. We talked a lot about how mega-brands like Disney can use their various brands and sub-brands' social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand ambassadors. “You’d be amazed what people will do for a free hoodie.” Fun Fact: 95% of podcasts end after episode three. I guess David and I have a lot to be proud of! What brand has made David smile recently? “Liquid Death Mountain Water. They’ve been such a disrupter in the water space.” Even the name Liquid Death brings a smile to your face! “What they’ve really done is build a lifestyle brand.” To learn more, check out the STN Digital website and David’s two podcasts—Business of Social and Entrepreneur Wrap. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest on my podcast to talk about how to build a social-first brand.

About David Brickley

After working with his first-ever client, Kobe Bryant, David Brickley used that as motivation to launch STN Digital in 2013, and has since grown an award-winning team of some of the best talent in the industry. STN Digital is an expert at launching brands and building highly-engaged audiences. STN is a social-first marketing agency and provides services ranging from 360 marketing, social media management, paid media, on-site activations and anything in between.

STN Digital works with some of the biggest brands in the world including Amazon, the Olympics, NBC, FOX, & HBO to name a few. David is also the host of two podcasts, Business of Social and Entrepreneur Wrap, which was ranked by Forbes as a Top 10 podcast every business owner should listen to.

Episode Highlights & Takeaways

Using a Platform Mindset isn’t just for big brands. We talked a lot about how mega-brands like Disney can use their various brands and sub-brands' social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand ambassadors. “You’d be amazed what people will do for a free hoodie.”

Fun Fact: 95% of podcasts end after episode three. I guess David and I have a lot to be proud of!

What brand has made David smile recently? “Liquid Death Mountain Water. They’ve been such a disrupter in the water space.” Even the name Liquid Death brings a smile to your face! “What they’ve really done is build a lifestyle brand.”

To learn more, check out the STN Digital website and David’s two podcasts—Business of Social and Entrepreneur Wrap.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1628 no The Art of Visual Storytelling with Dan Roam https://onbrand.libsyn.com/the-art-of-visual-storytelling-with-dan-roam “We are profoundly visual creatures. We respond to what we see more than anything else.” Dan Roam has spent his career helping people master the art of visual communication and storytelling. His books from Back of the Napkin to his latest, The Pop-Up Pitch, help organizations and individuals put this system into action. I couldn't wait to discuss all of this with him this week on the On Brand podcast. About Dan Roam Dan Roam is the author of five international bestselling books on business-visualization and communication clarity. The Back of the Napkin was named by Fast Company, The London Times, and BusinessWeek as the 'Creativity Book of the Year.' Dan's book, Draw to Win, debuted as the #1 new book on amazon.com in the categories of Business Communications and Sales & Marketing. Dan is a creative director, author, painter, and model-builder. His purpose in life is to make complex things clear by drawing them and to help others do the same. Dan has helped leaders at Google, Microsoft, Boeing, Gap, IBM, the US Navy, and NASA solve complex problems with simple pictures. Dan and his whiteboard have appeared on CNN, MSNBC, ABC, CBS, Fox, and NPR. His latest book—The Pop-Up Pitch—is available for pre-order now. Episode Highlights & Takeaways Check out Dan's new book The Pop-Up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life. As the book promises, you'll learn to spend two hours creating ten pages that will transform your audience in seven minutes, no matter what story you need to tell. “The best way to teach someone is to tell them a story. Everyone needs to be a storyteller.” – Dan Roam, #OnBrandPodcast I also can't say enough good things about Dan's other books including Back of the Napkin, Show & Tell, and Draw to Win. What brand has made Dan smile recently? Allbirds isn't just a client of Dan's—he's also their number one fan. “I'm wearing the most comfortable shoes in the world!” I couldn't agree more. To learn more, check out Dan's website DanRoam.com. He's also got several useful Pop-Up Pitch templates there as well. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Oct 2021 10:00:00 -0000 full Nick Westergaard “We are profoundly visual creatures. We respond to what we see more than anything else.” Dan Roam has spent his career helping people master the art of visual communication and storytelling. His books from Back of the Napkin to his latest, The... “We are profoundly visual creatures. We respond to what we see more than anything else.” Dan Roam has spent his career helping people master the art of visual communication and storytelling. His books from Back of the Napkin to his latest, The Pop-Up Pitch, help organizations and individuals put this system into action. I couldn't wait to discuss all of this with him this week on the On Brand podcast. About Dan Roam Dan Roam is the author of five international bestselling books on business-visualization and communication clarity. The Back of the Napkin was named by Fast Company, The London Times, and BusinessWeek as the 'Creativity Book of the Year.' Dan's book, Draw to Win, debuted as the #1 new book on amazon.com in the categories of Business Communications and Sales & Marketing. Dan is a creative director, author, painter, and model-builder. His purpose in life is to make complex things clear by drawing them and to help others do the same. Dan has helped leaders at Google, Microsoft, Boeing, Gap, IBM, the US Navy, and NASA solve complex problems with simple pictures. Dan and his whiteboard have appeared on CNN, MSNBC, ABC, CBS, Fox, and NPR. His latest book—The Pop-Up Pitch—is available for pre-order now. Episode Highlights & Takeaways Check out Dan's new book The Pop-Up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life. As the book promises, you'll learn to spend two hours creating ten pages that will transform your audience in seven minutes, no matter what story you need to tell. “The best way to teach someone is to tell them a story. Everyone needs to be a storyteller.” – Dan Roam, #OnBrandPodcast I also can't say enough good things about Dan's other books including Back of the Napkin, Show & Tell, and Draw to Win. What brand has made Dan smile recently? Allbirds isn't just a client of Dan's—he's also their number one fan. “I'm wearing the most comfortable shoes in the world!” I couldn't agree more. To learn more, check out Dan's website DanRoam.com. He's also got several useful Pop-Up Pitch templates there as well. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “We are profoundly visual creatures. We respond to what we see more than anything else.” Dan Roam has spent his career helping people master the art of visual communication and storytelling. His books from Back of the Napkin to his latest, The Pop-Up Pitch, help organizations and individuals put this system into action. I couldn't wait to discuss all of this with him this week on the On Brand podcast.

About Dan Roam

Dan Roam is the author of five international bestselling books on business-visualization and communication clarity. The Back of the Napkin was named by Fast Company, The London Times, and BusinessWeek as the 'Creativity Book of the Year.' Dan's book, Draw to Win, debuted as the #1 new book on amazon.com in the categories of Business Communications and Sales & Marketing.

Dan is a creative director, author, painter, and model-builder. His purpose in life is to make complex things clear by drawing them and to help others do the same. Dan has helped leaders at Google, Microsoft, Boeing, Gap, IBM, the US Navy, and NASA solve complex problems with simple pictures. Dan and his whiteboard have appeared on CNN, MSNBC, ABC, CBS, Fox, and NPR.

His latest book—The Pop-Up Pitch—is available for pre-order now.

Episode Highlights & Takeaways

Check out Dan's new book The Pop-Up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life. As the book promises, you'll learn to spend two hours creating ten pages that will transform your audience in seven minutes, no matter what story you need to tell.

“The best way to teach someone is to tell them a story. Everyone needs to be a storyteller.” – Dan Roam, #OnBrandPodcast

I also can't say enough good things about Dan's other books including Back of the Napkin, Show & Tell, and Draw to Win.

What brand has made Dan smile recently? Allbirds isn't just a client of Dan's—he's also their number one fan. “I'm wearing the most comfortable shoes in the world!” I couldn't agree more.

To learn more, check out Dan's website DanRoam.com. He's also got several useful Pop-Up Pitch templates there as well.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1998 no Choosing Your Customer with Jonathan Byrnes https://onbrand.libsyn.com/choosing-your-customer-with-jonathan-byrnes “In the old days, branding was a very broad thing. Today it's picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He's a Senior Lecturer at MIT, founding partner of Profit Isle, and the author of two books and numerous HBR articles. He's also my guest this week on the On Brand podcast. Enjoy! About Jonathan Byrnes Jonathan Byrnes is founding partner and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company that helps organizations increase profits by 10–30 percent using its profitability analytics and management process. A widely followed thought leader on profitable growth and innovative customer-supplier relationships, Byrnes is a frequent speaker and writer who has advised over 100 companies and institutions. He earned a doctorate from Harvard and has been a Senior Lecturer at MIT for 30 years. In addition to his popular HBS column, “The Bottom Line,” he is the author of Islands of Profit in a Sea of Red Ink, an Inc. Best Book for Business Owners and Choose Your Customer: How to Compete Against the Digital Giants and Thrive. Episode Highlights Branding today ... “All you had to do was maximize revenue and minimize cost. In the old days, branding was a very broad thing. Today it's picking your spot.” First things first. Throughout our conversation, Jonathan stressed the importance of choosing your spot. “Look where you're actually making money,” he notes. Unless, of course, your competition is Amazon. “If you're in a space with Amazon you're doomed.” According to Jonathan, one of the best things you can do is ... “Add your CFO into the branding mix.” This can provide a critical and profitable perspective. What brand has made Jonathan smile recently? Irony alert! “This is going to sound funny but Amazon. They perfectly meet my needs.” To learn more about Jonathan, check out his new book Choose Your Customer on his website or (where else?) on Amazon! As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Oct 2021 10:00:00 -0000 full Nick Westergaard “In the old days, branding was a very broad thing. Today it's picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He's a Senior Lecturer at MIT, founding partner of Profit Isle, and the... “In the old days, branding was a very broad thing. Today it's picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He's a Senior Lecturer at MIT, founding partner of Profit Isle, and the author of two books and numerous HBR articles. He's also my guest this week on the On Brand podcast. Enjoy! About Jonathan Byrnes Jonathan Byrnes is founding partner and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company that helps organizations increase profits by 10–30 percent using its profitability analytics and management process. A widely followed thought leader on profitable growth and innovative customer-supplier relationships, Byrnes is a frequent speaker and writer who has advised over 100 companies and institutions. He earned a doctorate from Harvard and has been a Senior Lecturer at MIT for 30 years. In addition to his popular HBS column, “The Bottom Line,” he is the author of Islands of Profit in a Sea of Red Ink, an Inc. Best Book for Business Owners and Choose Your Customer: How to Compete Against the Digital Giants and Thrive. Episode Highlights Branding today ... “All you had to do was maximize revenue and minimize cost. In the old days, branding was a very broad thing. Today it's picking your spot.” First things first. Throughout our conversation, Jonathan stressed the importance of choosing your spot. “Look where you're actually making money,” he notes. Unless, of course, your competition is Amazon. “If you're in a space with Amazon you're doomed.” According to Jonathan, one of the best things you can do is ... “Add your CFO into the branding mix.” This can provide a critical and profitable perspective. What brand has made Jonathan smile recently? Irony alert! “This is going to sound funny but Amazon. They perfectly meet my needs.” To learn more about Jonathan, check out his new book Choose Your Customer on his website or (where else?) on Amazon! As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “In the old days, branding was a very broad thing. Today it's picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He's a Senior Lecturer at MIT, founding partner of Profit Isle, and the author of two books and numerous HBR articles. He's also my guest this week on the On Brand podcast. Enjoy!

About Jonathan Byrnes

Jonathan Byrnes is founding partner and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company that helps organizations increase profits by 10–30 percent using its profitability analytics and management process. A widely followed thought leader on profitable growth and innovative customer-supplier relationships, Byrnes is a frequent speaker and writer who has advised over 100 companies and institutions. He earned a doctorate from Harvard and has been a Senior Lecturer at MIT for 30 years. In addition to his popular HBS column, “The Bottom Line,” he is the author of Islands of Profit in a Sea of Red Ink, an Inc. Best Book for Business Owners and Choose Your Customer: How to Compete Against the Digital Giants and Thrive.

Episode Highlights

Branding today ... “All you had to do was maximize revenue and minimize cost. In the old days, branding was a very broad thing. Today it's picking your spot.”

First things first. Throughout our conversation, Jonathan stressed the importance of choosing your spot. “Look where you're actually making money,” he notes. Unless, of course, your competition is Amazon. “If you're in a space with Amazon you're doomed.”

According to Jonathan, one of the best things you can do is ... “Add your CFO into the branding mix.” This can provide a critical and profitable perspective.

What brand has made Jonathan smile recently? Irony alert! “This is going to sound funny but Amazon. They perfectly meet my needs.”

To learn more about Jonathan, check out his new book Choose Your Customer on his website or (where else?) on Amazon!

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1857 no Qualitative Research in Branding with Duane Varan https://onbrand.libsyn.com/qualitative-research-in-branding-with-duane-varan “A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative research. Dr. Duane Varan is a leader in the field of qualitative research and was my guest this week on the On Brand podcast. About Duane Varan Dr. Duane Varan is CEO of both MediaScience and HarkConnect. He is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year, and is a global pioneer in developing new methodologies for the study of audience behavior. MediaScience is a leader in lab-based audience research counting almost every major US television network, social media platform and many global brands as clients. HarkConnect is the world’s most advanced qualitative research platform. Although Dr. Varan is now based in industry, he continues to contribute to academic journals. In fact, in four of the past six years, his work was voted as Best Paper of the year or runner up for Best Paper by the Journal of Advertising Research. Episode Highlights “Qualitative gives us space to explore.” I kicked off our conversation by asking Duane what makes qualitative research different. He also cautioned against the stigma that it's not as serious as quantitative. “That's a mistake.” How is HarkConnect different when it comes to qualitative research? “We have a direct measure of emotion vs. what people are telling us,” Duane said, as he shared how the technology works. A balanced diet of metrics. I couldn't resist being a little punny ... Duane stressed that there are actually three data sets that should be in your diet—qualitative research, quantitative research, and your performance metrics. What brand has made Duane smile recently? M&Ms! “I smile every time I see the characters.” To learn more about Duane, check out the websites for HarkConnect and Media Science. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Sep 2021 10:00:00 -0000 full Nick Westergaard “A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative research. Dr.... “A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative research. Dr. Duane Varan is a leader in the field of qualitative research and was my guest this week on the On Brand podcast. About Duane Varan Dr. Duane Varan is CEO of both MediaScience and HarkConnect. He is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year, and is a global pioneer in developing new methodologies for the study of audience behavior. MediaScience is a leader in lab-based audience research counting almost every major US television network, social media platform and many global brands as clients. HarkConnect is the world’s most advanced qualitative research platform. Although Dr. Varan is now based in industry, he continues to contribute to academic journals. In fact, in four of the past six years, his work was voted as Best Paper of the year or runner up for Best Paper by the Journal of Advertising Research. Episode Highlights “Qualitative gives us space to explore.” I kicked off our conversation by asking Duane what makes qualitative research different. He also cautioned against the stigma that it's not as serious as quantitative. “That's a mistake.” How is HarkConnect different when it comes to qualitative research? “We have a direct measure of emotion vs. what people are telling us,” Duane said, as he shared how the technology works. A balanced diet of metrics. I couldn't resist being a little punny ... Duane stressed that there are actually three data sets that should be in your diet—qualitative research, quantitative research, and your performance metrics. What brand has made Duane smile recently? M&Ms! “I smile every time I see the characters.” To learn more about Duane, check out the websites for HarkConnect and Media Science. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative research. Dr. Duane Varan is a leader in the field of qualitative research and was my guest this week on the On Brand podcast.

About Duane Varan

Dr. Duane Varan is CEO of both MediaScience and HarkConnect. He is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year, and is a global pioneer in developing new methodologies for the study of audience behavior. MediaScience is a leader in lab-based audience research counting almost every major US television network, social media platform and many global brands as clients. HarkConnect is the world’s most advanced qualitative research platform. Although Dr. Varan is now based in industry, he continues to contribute to academic journals. In fact, in four of the past six years, his work was voted as Best Paper of the year or runner up for Best Paper by the Journal of Advertising Research.

Episode Highlights

“Qualitative gives us space to explore.” I kicked off our conversation by asking Duane what makes qualitative research different. He also cautioned against the stigma that it's not as serious as quantitative. “That's a mistake.”

How is HarkConnect different when it comes to qualitative research? “We have a direct measure of emotion vs. what people are telling us,” Duane said, as he shared how the technology works.

A balanced diet of metrics. I couldn't resist being a little punny ... Duane stressed that there are actually three data sets that should be in your diet—qualitative research, quantitative research, and your performance metrics.

What brand has made Duane smile recently? M&Ms! “I smile every time I see the characters.”

To learn more about Duane, check out the websites for HarkConnect and Media Science.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1573 no How Native Ads Build Better Brands with Dan Greenberg https://onbrand.libsyn.com/building-the-native-advertising-movement-with-dan-greenberg “If you can design triggers into the thing someone’s already doing, you make advertising even more impactful.” Expanding the definition of advertising to include more human-centric and respectful ideas has been at the heart of Dan Greenberg’s work as CEO and founder of Sharethrough and as a leader in the native advertising movement. We discussed all of this and more this week on the On Brand podcast. About Dan Greenberg Dan Greenberg is the CEO and Founder of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time, and CBS and enables marketers like Coca-Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to Ad Age’s 40 Under 40, Forbes 30 Under 30, Inc.’s 35 Under 35 Founders List, and honored as an Ad Age Media Maven. Episode Highlights “I have money and can steal time” is an advertising approach that’s fading. Dan notes that native advertising is more human as it demands mutual respect between the consumer and the brand. When building a business becomes a movement. “This seed of an academic idea (respectful, human advertising) turned into a business and that turned into a movement,” says Dan. The rest is native advertising history. How to create a movement. Dan was quick to stress that this doesn’t happen on its own. “It starts with conviction. It starts with community.” He then went on to reverse engineer the process behind how this happened in the native advertising movement: Live in the future Find conviction Name it and frame it Help other people find it Speaking of the future, we also did a lot of talking about Web 3. Do yourself a favor and listen to the whole episode but Dan notes that Web 3 will be “owned by users, not the platforms.” What brand has made Dan smile recently? In keeping with our Web 3 theme, Dan pointed to Gary Vaynerchuk and the engaging, human content he creates as a brand that’s made him smile. To learn more about Dan, follow him on Twitter and check out the Sharethrough website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Aug 2021 10:00:00 -0000 full Nick Westergaard “If you can design triggers into the thing someone’s already doing, you make advertising even more impactful.” Expanding the definition of advertising to include more human-centric and respectful ideas has been at the heart of Dan Greenberg’s... “If you can design triggers into the thing someone’s already doing, you make advertising even more impactful.” Expanding the definition of advertising to include more human-centric and respectful ideas has been at the heart of Dan Greenberg’s work as CEO and founder of Sharethrough and as a leader in the native advertising movement. We discussed all of this and more this week on the On Brand podcast. About Dan Greenberg Dan Greenberg is the CEO and Founder of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time, and CBS and enables marketers like Coca-Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to Ad Age’s 40 Under 40, Forbes 30 Under 30, Inc.’s 35 Under 35 Founders List, and honored as an Ad Age Media Maven. Episode Highlights “I have money and can steal time” is an advertising approach that’s fading. Dan notes that native advertising is more human as it demands mutual respect between the consumer and the brand. When building a business becomes a movement. “This seed of an academic idea (respectful, human advertising) turned into a business and that turned into a movement,” says Dan. The rest is native advertising history. How to create a movement. Dan was quick to stress that this doesn’t happen on its own. “It starts with conviction. It starts with community.” He then went on to reverse engineer the process behind how this happened in the native advertising movement: Live in the future Find conviction Name it and frame it Help other people find it Speaking of the future, we also did a lot of talking about Web 3. Do yourself a favor and listen to the whole episode but Dan notes that Web 3 will be “owned by users, not the platforms.” What brand has made Dan smile recently? In keeping with our Web 3 theme, Dan pointed to Gary Vaynerchuk and the engaging, human content he creates as a brand that’s made him smile. To learn more about Dan, follow him on Twitter and check out the Sharethrough website. Learn more about your ad choices. Visit megaphone.fm/adchoices “If you can design triggers into the thing someone’s already doing, you make advertising even more impactful.” Expanding the definition of advertising to include more human-centric and respectful ideas has been at the heart of Dan Greenberg’s work as CEO and founder of Sharethrough and as a leader in the native advertising movement. We discussed all of this and more this week on the On Brand podcast.

About Dan Greenberg

Dan Greenberg is the CEO and Founder of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time, and CBS and enables marketers like Coca-Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to Ad Age’s 40 Under 40, Forbes 30 Under 30, Inc.’s 35 Under 35 Founders List, and honored as an Ad Age Media Maven.

Episode Highlights

“I have money and can steal time” is an advertising approach that’s fading. Dan notes that native advertising is more human as it demands mutual respect between the consumer and the brand.

When building a business becomes a movement. “This seed of an academic idea (respectful, human advertising) turned into a business and that turned into a movement,” says Dan. The rest is native advertising history.

How to create a movement. Dan was quick to stress that this doesn’t happen on its own. “It starts with conviction. It starts with community.” He then went on to reverse engineer the process behind how this happened in the native advertising movement:

  1. Live in the future
  2. Find conviction
  3. Name it and frame it
  4. Help other people find it

Speaking of the future, we also did a lot of talking about Web 3. Do yourself a favor and listen to the whole episode but Dan notes that Web 3 will be “owned by users, not the platforms.”

What brand has made Dan smile recently? In keeping with our Web 3 theme, Dan pointed to Gary Vaynerchuk and the engaging, human content he creates as a brand that’s made him smile.

To learn more about Dan, follow him on Twitter and check out the Sharethrough website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2054 no What the Pandemic Means for Brands with Emmanuel Probst https://onbrand.libsyn.com/what-the-pandemic-means-for-brands-with-emmanuel-probst “The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His latest update to Brand Hacks provides brand builders with a useful compass for navigating the increasingly challenging world we find ourselves in. We discussed all of this and more this week on the On Brand podcast. About Emmanuel Probst Dr. Emmanuel Probst’s background combines over 15 years of market research and marketing experience with strong academic achievements. As Senior Vice President at Ipsos, Emmanuel supports his clients by providing them with a full understanding of their customer’s journey. His experience spans a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies, and media outlets. He is the author of the upcoming book Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning (September 2021). Dr. Probst teaches Consumer Market Research at the University of California at Los Angeles (UCLA). Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from Nottingham Trent University, United Kingdom. Episode Highlights What does the ongoing global pandemic mean for brands? “Everything has changed and nothing has changed.” Brands are still focused on the quest for meaning. What has changed specifically? “What has changed is how we deliver our brands to our customers. The world now is hybrid—or else.” Brands need to demonstrate their purpose. “You need to demonstrate purpose instead of just talking about it,” says Emmanuel. “Brands like Patagonia and National Geographic are built around purpose.” But, he notes, tech brands like Google and Apple are starting to retool around purpose. What brand has made Emmanuel smile recently? In keeping with our theme of brand meaning and purpose, Emmanuel pointed to the (long overdue) rebranding campaign of Ben's Original, formerly Uncle Ben's. This is another example of a brand walking its talk. To learn more about Emmanuel, check out his book Brand Hacks on Amazon, the useful resources on the Ipsos website, as well as Emmanuel's own site. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Aug 2021 10:00:00 -0000 full Nick Westergaard “The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His... “The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His latest update to Brand Hacks provides brand builders with a useful compass for navigating the increasingly challenging world we find ourselves in. We discussed all of this and more this week on the On Brand podcast. About Emmanuel Probst Dr. Emmanuel Probst’s background combines over 15 years of market research and marketing experience with strong academic achievements. As Senior Vice President at Ipsos, Emmanuel supports his clients by providing them with a full understanding of their customer’s journey. His experience spans a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies, and media outlets. He is the author of the upcoming book Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning (September 2021). Dr. Probst teaches Consumer Market Research at the University of California at Los Angeles (UCLA). Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from Nottingham Trent University, United Kingdom. Episode Highlights What does the ongoing global pandemic mean for brands? “Everything has changed and nothing has changed.” Brands are still focused on the quest for meaning. What has changed specifically? “What has changed is how we deliver our brands to our customers. The world now is hybrid—or else.” Brands need to demonstrate their purpose. “You need to demonstrate purpose instead of just talking about it,” says Emmanuel. “Brands like Patagonia and National Geographic are built around purpose.” But, he notes, tech brands like Google and Apple are starting to retool around purpose. What brand has made Emmanuel smile recently? In keeping with our theme of brand meaning and purpose, Emmanuel pointed to the (long overdue) rebranding campaign of Ben's Original, formerly Uncle Ben's. This is another example of a brand walking its talk. To learn more about Emmanuel, check out his book Brand Hacks on Amazon, the useful resources on the Ipsos website, as well as Emmanuel's own site. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His latest update to Brand Hacks provides brand builders with a useful compass for navigating the increasingly challenging world we find ourselves in. We discussed all of this and more this week on the On Brand podcast.

About Emmanuel Probst

Dr. Emmanuel Probst’s background combines over 15 years of market research and marketing experience with strong academic achievements. As Senior Vice President at Ipsos, Emmanuel supports his clients by providing them with a full understanding of their customer’s journey. His experience spans a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies, and media outlets. He is the author of the upcoming book Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning (September 2021).

Dr. Probst teaches Consumer Market Research at the University of California at Los Angeles (UCLA). Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from Nottingham Trent University, United Kingdom.

Episode Highlights

What does the ongoing global pandemic mean for brands? “Everything has changed and nothing has changed.” Brands are still focused on the quest for meaning.

What has changed specifically? “What has changed is how we deliver our brands to our customers. The world now is hybrid—or else.”

Brands need to demonstrate their purpose. “You need to demonstrate purpose instead of just talking about it,” says Emmanuel. “Brands like Patagonia and National Geographic are built around purpose.” But, he notes, tech brands like Google and Apple are starting to retool around purpose.

What brand has made Emmanuel smile recently? In keeping with our theme of brand meaning and purpose, Emmanuel pointed to the (long overdue) rebranding campaign of Ben's Original, formerly Uncle Ben's. This is another example of a brand walking its talk.

To learn more about Emmanuel, check out his book Brand Hacks on Amazon, the useful resources on the Ipsos website, as well as Emmanuel's own site.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1788 no Why Conflict Is Critical in Storytelling with Norman Bell https://onbrand.libsyn.com/why-conflict-is-critical-in-storytelling-with-norman-bell “Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast! About Norman Bell Norman Bell is a storytelling and presentation coach, award-winning speaker, theater and film actor, and author of the book, The Story Powered Speaker: How to Own the Stage, Enchant your Audience, and Grow Your Business Using the Magical Power of Storytelling. Norman is passionate about helping purpose-driven entrepreneurs and organizations communicate their stories and messages more effectively so that they connect with their audiences on an emotional level, which leads to more clients, more donations, and more impact. Episode Highlights Where do you start with storytelling? Norman often asks his workshop attendees to start with their why—their origin story. “I focus on telling stories on stage but it applies to all channels.” The trouble with business stories. Norman notes that we get business stories wrong a lot of the time. “Are your business success stories really stories? They have the word story in them but we spend most of our time on the solution—on our features, benefits.” Norman went on to tell us about the power of conflict in the stories that we love. If Star Wars was a business story ... as further proof that business focuses too much on the solution, Norman sketched out the business-story version of Star Wars (1977), which would be 80% medal ceremony rather than the final five minutes of the movie that it actually is. What brand has made Norman smile recently? He gave us two. First up, Tom's of Maine. Norman likes the daily reminder on his toothpaste to “Do a little good today.” Plus, as Norman noted, Tom's walks the talk. He also talked about Simone Biles's courage for taking a stand for her own mental health at the Olympics. Brave stories all the way around. To learn more about Norman, check out his website, StoryPoweredSpeaker.com. He also provided his email at the end of the interview for getting a free PDF of his book! As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Aug 2021 10:00:00 -0000 full Nick Westergaard “Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast! About... “Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast! About Norman Bell Norman Bell is a storytelling and presentation coach, award-winning speaker, theater and film actor, and author of the book, The Story Powered Speaker: How to Own the Stage, Enchant your Audience, and Grow Your Business Using the Magical Power of Storytelling. Norman is passionate about helping purpose-driven entrepreneurs and organizations communicate their stories and messages more effectively so that they connect with their audiences on an emotional level, which leads to more clients, more donations, and more impact. Episode Highlights Where do you start with storytelling? Norman often asks his workshop attendees to start with their why—their origin story. “I focus on telling stories on stage but it applies to all channels.” The trouble with business stories. Norman notes that we get business stories wrong a lot of the time. “Are your business success stories really stories? They have the word story in them but we spend most of our time on the solution—on our features, benefits.” Norman went on to tell us about the power of conflict in the stories that we love. If Star Wars was a business story ... as further proof that business focuses too much on the solution, Norman sketched out the business-story version of Star Wars (1977), which would be 80% medal ceremony rather than the final five minutes of the movie that it actually is. What brand has made Norman smile recently? He gave us two. First up, Tom's of Maine. Norman likes the daily reminder on his toothpaste to “Do a little good today.” Plus, as Norman noted, Tom's walks the talk. He also talked about Simone Biles's courage for taking a stand for her own mental health at the Olympics. Brave stories all the way around. To learn more about Norman, check out his website, StoryPoweredSpeaker.com. He also provided his email at the end of the interview for getting a free PDF of his book! As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast!

About Norman Bell

Norman Bell is a storytelling and presentation coach, award-winning speaker, theater and film actor, and author of the book, The Story Powered Speaker: How to Own the Stage, Enchant your Audience, and Grow Your Business Using the Magical Power of Storytelling. Norman is passionate about helping purpose-driven entrepreneurs and organizations communicate their stories and messages more effectively so that they connect with their audiences on an emotional level, which leads to more clients, more donations, and more impact.

Episode Highlights

Where do you start with storytelling? Norman often asks his workshop attendees to start with their why—their origin story. “I focus on telling stories on stage but it applies to all channels.”

The trouble with business stories. Norman notes that we get business stories wrong a lot of the time. “Are your business success stories really stories? They have the word story in them but we spend most of our time on the solution—on our features, benefits.” Norman went on to tell us about the power of conflict in the stories that we love.

If Star Wars was a business story ... as further proof that business focuses too much on the solution, Norman sketched out the business-story version of Star Wars (1977), which would be 80% medal ceremony rather than the final five minutes of the movie that it actually is.

What brand has made Norman smile recently? He gave us two. First up, Tom's of Maine. Norman likes the daily reminder on his toothpaste to “Do a little good today.” Plus, as Norman noted, Tom's walks the talk. He also talked about Simone Biles's courage for taking a stand for her own mental health at the Olympics. Brave stories all the way around.

To learn more about Norman, check out his website, StoryPoweredSpeaker.com. He also provided his email at the end of the interview for getting a free PDF of his book!

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1767 no Branding Through Science and Story with Jenna Arkin https://onbrand.libsyn.com/branding-through-science-and-story-with-jenna-arkin “Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage behind them.” As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin’s work sits at the intersection between science and creativity. This week on the On Brand podcast, she joined us for a discussion on this innovative brand’s story, differentiation, communicating science, and more. About Jenna Arkin Jenna Arkin, Vice President of Innovation at ECOS, uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS product lines. She also leads the ECOS partnership with the U.S. EPA’s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance. As the Vice President of Innovation, Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems and move the cleaning industry toward a more sustainable future. Episode Highlights What led Jenna to the intersection of science and creativity? “Curiosity! And staying curious. It’s never one thing,” Jenna shared. A new digital home. In the midst of the pandemic, while ECOS remained open, they reimagined their digital home at ECOS.com. “Ecos actually means home in Greek.” How does ECOS communicate science in a simple, effective way? “It’s one of my greatest passions. You have to give consumers enough information to make informed decisions,” Jenna noted. “I like to say, it’s not rocket science—it’s soap science.” What brand has made Jenna smile recently? Jenna pointed us to Ritual vitamins, particularly because of the experience she had once she got the product. “I think a lot about the first physical interaction.” To learn more about Jenna, check out the ECOS website—especially Jenna’s clean chemistry section! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Jul 2021 10:00:00 -0000 full Nick Westergaard “Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage behind them.” As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin’s... “Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage behind them.” As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin’s work sits at the intersection between science and creativity. This week on the On Brand podcast, she joined us for a discussion on this innovative brand’s story, differentiation, communicating science, and more. About Jenna Arkin Jenna Arkin, Vice President of Innovation at ECOS, uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS product lines. She also leads the ECOS partnership with the U.S. EPA’s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance. As the Vice President of Innovation, Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems and move the cleaning industry toward a more sustainable future. Episode Highlights What led Jenna to the intersection of science and creativity? “Curiosity! And staying curious. It’s never one thing,” Jenna shared. A new digital home. In the midst of the pandemic, while ECOS remained open, they reimagined their digital home at ECOS.com. “Ecos actually means home in Greek.” How does ECOS communicate science in a simple, effective way? “It’s one of my greatest passions. You have to give consumers enough information to make informed decisions,” Jenna noted. “I like to say, it’s not rocket science—it’s soap science.” What brand has made Jenna smile recently? Jenna pointed us to Ritual vitamins, particularly because of the experience she had once she got the product. “I think a lot about the first physical interaction.” To learn more about Jenna, check out the ECOS website—especially Jenna’s clean chemistry section! Learn more about your ad choices. Visit megaphone.fm/adchoices “Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage behind them.” As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin’s work sits at the intersection between science and creativity. This week on the On Brand podcast, she joined us for a discussion on this innovative brand’s story, differentiation, communicating science, and more.

About Jenna Arkin

Jenna Arkin, Vice President of Innovation at ECOS, uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS product lines. She also leads the ECOS partnership with the U.S. EPA’s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance. As the Vice President of Innovation, Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems and move the cleaning industry toward a more sustainable future.

Episode Highlights

What led Jenna to the intersection of science and creativity? “Curiosity! And staying curious. It’s never one thing,” Jenna shared.

A new digital home. In the midst of the pandemic, while ECOS remained open, they reimagined their digital home at ECOS.com. “Ecos actually means home in Greek.”

How does ECOS communicate science in a simple, effective way? “It’s one of my greatest passions. You have to give consumers enough information to make informed decisions,” Jenna noted. “I like to say, it’s not rocket science—it’s soap science.”

What brand has made Jenna smile recently? Jenna pointed us to Ritual vitamins, particularly because of the experience she had once she got the product. “I think a lot about the first physical interaction.”

To learn more about Jenna, check out the ECOS website—especially Jenna’s clean chemistry section!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1627 no Building an Influential Brand with Kyle Hjelmeseth https://onbrand.libsyn.com/building-an-influential-brand-with-kyle-hjelmeseth “Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality initiative, teaching and managing the power of digital influence is at the heart of Kyle Hjelmeseth's work at G&B digital management. We discussed all of this and more on this week's episode of the On Brand podcast. About Kyle Hjelmeseth Kyle Hjelmeseth is the Founder and CEO of top-tier talent management agency G&B, which houses both the College of Influence and the Normalize Equality initiative. A self-made minority business owner, Hjelmeseth brings the full extent of his experience living as a half black, half white male to his work building media momentum around messages of diversity and inclusivity with his trademark solutions-driven attitude. Under his leadership, G&B has successfully re-invented the talent management world with integrity while creating a refreshingly diverse company culture, serving more than 60 exclusive clients with a powerfully inclusive ethos that transforms influencers into influential people. Episode Highlights Being an influencer vs. being an influential person. There's a big difference, which Kyle unpacked for us at the top of the show. “It's about building a business that lasts over time. Not just the next 100 followers.” Enter the College of Influence ... We're big fans of strong brand names here on the On Brand podcast. As such, I couldn't wait to ask Kyle about the College of Influence at G&B. “I have a strong connection to education and wanted to reinforce that with our name.” Diversity and inclusivity: Keeping the momentum going. Building on his lived experience as a self-made minority business owner, Kyle leads G&B's Normalize Equality initiative. Following last year's summer of social justice, we've seen a lot of box-checking, however, Kyle is quick to note the need for ongoing momentum. That's why he cited Netflix's ongoing work giving voice to diverse stories. What brand has made Kyle smile recently? “I actually call it a spice lifestyle brand ...” And with that, Kyle introduced us to Fly by Jing spices—who not only made Kyle smile, it made him wear the brand as well! To learn more about Kyle, check out the G&B website and contact him through the form.  As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Jul 2021 10:00:00 -0000 full Nick Westergaard “Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality... “Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality initiative, teaching and managing the power of digital influence is at the heart of Kyle Hjelmeseth's work at G&B digital management. We discussed all of this and more on this week's episode of the On Brand podcast. About Kyle Hjelmeseth Kyle Hjelmeseth is the Founder and CEO of top-tier talent management agency G&B, which houses both the College of Influence and the Normalize Equality initiative. A self-made minority business owner, Hjelmeseth brings the full extent of his experience living as a half black, half white male to his work building media momentum around messages of diversity and inclusivity with his trademark solutions-driven attitude. Under his leadership, G&B has successfully re-invented the talent management world with integrity while creating a refreshingly diverse company culture, serving more than 60 exclusive clients with a powerfully inclusive ethos that transforms influencers into influential people. Episode Highlights Being an influencer vs. being an influential person. There's a big difference, which Kyle unpacked for us at the top of the show. “It's about building a business that lasts over time. Not just the next 100 followers.” Enter the College of Influence ... We're big fans of strong brand names here on the On Brand podcast. As such, I couldn't wait to ask Kyle about the College of Influence at G&B. “I have a strong connection to education and wanted to reinforce that with our name.” Diversity and inclusivity: Keeping the momentum going. Building on his lived experience as a self-made minority business owner, Kyle leads G&B's Normalize Equality initiative. Following last year's summer of social justice, we've seen a lot of box-checking, however, Kyle is quick to note the need for ongoing momentum. That's why he cited Netflix's ongoing work giving voice to diverse stories. What brand has made Kyle smile recently? “I actually call it a spice lifestyle brand ...” And with that, Kyle introduced us to Fly by Jing spices—who not only made Kyle smile, it made him wear the brand as well! To learn more about Kyle, check out the G&B website and contact him through the form.  As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality initiative, teaching and managing the power of digital influence is at the heart of Kyle Hjelmeseth's work at G&B digital management. We discussed all of this and more on this week's episode of the On Brand podcast.

About Kyle Hjelmeseth

Kyle Hjelmeseth is the Founder and CEO of top-tier talent management agency G&B, which houses both the College of Influence and the Normalize Equality initiative. A self-made minority business owner, Hjelmeseth brings the full extent of his experience living as a half black, half white male to his work building media momentum around messages of diversity and inclusivity with his trademark solutions-driven attitude. Under his leadership, G&B has successfully re-invented the talent management world with integrity while creating a refreshingly diverse company culture, serving more than 60 exclusive clients with a powerfully inclusive ethos that transforms influencers into influential people.

Episode Highlights

Being an influencer vs. being an influential person. There's a big difference, which Kyle unpacked for us at the top of the show. “It's about building a business that lasts over time. Not just the next 100 followers.”

Enter the College of Influence ... We're big fans of strong brand names here on the On Brand podcast. As such, I couldn't wait to ask Kyle about the College of Influence at G&B. “I have a strong connection to education and wanted to reinforce that with our name.”

Diversity and inclusivity: Keeping the momentum going. Building on his lived experience as a self-made minority business owner, Kyle leads G&B's Normalize Equality initiative. Following last year's summer of social justice, we've seen a lot of box-checking, however, Kyle is quick to note the need for ongoing momentum. That's why he cited Netflix's ongoing work giving voice to diverse stories.

What brand has made Kyle smile recently? “I actually call it a spice lifestyle brand ...” And with that, Kyle introduced us to Fly by Jing spices—who not only made Kyle smile, it made him wear the brand as well!

To learn more about Kyle, check out the G&B website and contact him through the form. 

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1798 no Measuring Experiential Marketing with Jonathan Yaffe https://onbrand.libsyn.com/measuring-experiential-marketing-with-jonathan-yaffe “I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into the U.S. market. His first task? Quantifying their experiential marketing efforts. Today he does this for numerous brands through his company AnyRoad. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jonathan Yaffe Jonathan Yaffe is the CEO and Co-Founder of AnyRoad (hailed one of Marc Benioff’s best investments), a data and analytics platform that powers the data behind many of the Fortune 2000’s offline experiences, including Absolut, the Kentucky Bourbon Trail, Michaels Arts & Crafts, Honda, Diageo, Peet’s Coffee & Tea, and the Golden State Warriors. Jonathan began his career in experiential marketing at Red Bull, and holds a degree in Cognitive Science from the University of California Berkeley. Episode Highlights “Experiential marketing is all about the brand—about causing emotions in customers,” Jonathan shared, adding: “And nothing is able to create these emotions at the level that experiences are.” Measuring the Kentucky Bourbon Trail. While I haven’t traveled as much of the Kentucky Bourbon Trail as I’d like to (yet!), I do have a passport. As this brand experience is an AnyRoad client, Jonathan shared how and why measuring this experience is critical. “You visit a distillery and all of a sudden it becomes their favorite brand based on that experience.” “The world of experiential marketing has been data-less,” explains Jonathan noting that many brands like cola companies are still doing taste tests and counting smiles! Jonathan’s company AnyRoad—an Experience Relationship Management or ERM company—certainly sounds like a better road. “We measure anything that changes behavior.” Speaking of smiles … What brand has made Jonathan smile recently? “I smile all the time,” Jonathan began. However, he found himself smiling ear to ear recently due to Lego’s exceptional work developing new products and experiences around their adult customers or AFOLs (Adult Fans of Lego). He also shared that Red Bull called their core customers PINOEs (People In Need of Energy). Naming your core customers can help you get even more specific with your branding efforts. To learn more about Jonathan, check out the AnyRoad website and follow him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Jun 2021 10:00:00 -0000 full Nick Westergaard “I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into... “I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into the U.S. market. His first task? Quantifying their experiential marketing efforts. Today he does this for numerous brands through his company AnyRoad. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jonathan Yaffe Jonathan Yaffe is the CEO and Co-Founder of AnyRoad (hailed one of Marc Benioff’s best investments), a data and analytics platform that powers the data behind many of the Fortune 2000’s offline experiences, including Absolut, the Kentucky Bourbon Trail, Michaels Arts & Crafts, Honda, Diageo, Peet’s Coffee & Tea, and the Golden State Warriors. Jonathan began his career in experiential marketing at Red Bull, and holds a degree in Cognitive Science from the University of California Berkeley. Episode Highlights “Experiential marketing is all about the brand—about causing emotions in customers,” Jonathan shared, adding: “And nothing is able to create these emotions at the level that experiences are.” Measuring the Kentucky Bourbon Trail. While I haven’t traveled as much of the Kentucky Bourbon Trail as I’d like to (yet!), I do have a passport. As this brand experience is an AnyRoad client, Jonathan shared how and why measuring this experience is critical. “You visit a distillery and all of a sudden it becomes their favorite brand based on that experience.” “The world of experiential marketing has been data-less,” explains Jonathan noting that many brands like cola companies are still doing taste tests and counting smiles! Jonathan’s company AnyRoad—an Experience Relationship Management or ERM company—certainly sounds like a better road. “We measure anything that changes behavior.” Speaking of smiles … What brand has made Jonathan smile recently? “I smile all the time,” Jonathan began. However, he found himself smiling ear to ear recently due to Lego’s exceptional work developing new products and experiences around their adult customers or AFOLs (Adult Fans of Lego). He also shared that Red Bull called their core customers PINOEs (People In Need of Energy). Naming your core customers can help you get even more specific with your branding efforts. To learn more about Jonathan, check out the AnyRoad website and follow him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices “I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into the U.S. market. His first task? Quantifying their experiential marketing efforts. Today he does this for numerous brands through his company AnyRoad. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Jonathan Yaffe

Jonathan Yaffe is the CEO and Co-Founder of AnyRoad (hailed one of Marc Benioff’s best investments), a data and analytics platform that powers the data behind many of the Fortune 2000’s offline experiences, including Absolut, the Kentucky Bourbon Trail, Michaels Arts & Crafts, Honda, Diageo, Peet’s Coffee & Tea, and the Golden State Warriors. Jonathan began his career in experiential marketing at Red Bull, and holds a degree in Cognitive Science from the University of California Berkeley.

Episode Highlights

“Experiential marketing is all about the brand—about causing emotions in customers,” Jonathan shared, adding: “And nothing is able to create these emotions at the level that experiences are.”

Measuring the Kentucky Bourbon Trail. While I haven’t traveled as much of the Kentucky Bourbon Trail as I’d like to (yet!), I do have a passport. As this brand experience is an AnyRoad client, Jonathan shared how and why measuring this experience is critical. “You visit a distillery and all of a sudden it becomes their favorite brand based on that experience.”

“The world of experiential marketing has been data-less,” explains Jonathan noting that many brands like cola companies are still doing taste tests and counting smiles! Jonathan’s company AnyRoad—an Experience Relationship Management or ERM company—certainly sounds like a better road. “We measure anything that changes behavior.” Speaking of smiles …

What brand has made Jonathan smile recently? “I smile all the time,” Jonathan began. However, he found himself smiling ear to ear recently due to Lego’s exceptional work developing new products and experiences around their adult customers or AFOLs (Adult Fans of Lego). He also shared that Red Bull called their core customers PINOEs (People In Need of Energy). Naming your core customers can help you get even more specific with your branding efforts.

To learn more about Jonathan, check out the AnyRoad website and follow him on Twitter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1748 no How Brands Can Overcome Chaos with Michael Zipursky https://onbrand.libsyn.com/how-brands-can-overcome-chaos-with-michael-zipursky “There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Michael Zipursky has worked with hundreds of clients across industries on overcoming the chaos and uncertainty this past year has presented. We discussed how brands can plan, pivot, and take action this week on the On Brand podcast. About Michael Zipursky Michael Zipursky is the CEO of Consulting Success® and Coach to Consultants. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 500 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 35,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success®, the book. Episode Highlights How do you prepare for chaos and uncertainty? Michael pointed out that, while we've all had to do this over the past year, this is often the case regardless of whether or not we're grappling with a global pandemic. Most are always dealing with chaos and uncertainty, whether from economic or geopolitical challenges. Who thrives in uncertain times? “We did a 2,800-consultant survey,” Michael shared, to get at this very question. First, they found that those who had an accurate assessment of their strengths and weaknesses thrived. “Those who were prepared—those who had a plan.” It all comes down to knowing your people, your community—building a list. But what if your list sucks? How can you fix it? “Start,” says Michael. You can't be afraid of the vanity metrics you see and the size of other lists out there. How do you start? Ask yourself: “What do they (your customers/community) most want?” Then spend your resources driving people to this lead magnet or opt-in. “It's not just about attracting the most people. It's about attracting the right people.” What brand has made Michael smile recently? Amazon! While this mega-brand can be challenging to some, Michael cited how responsive their customer service has been—even over the phone! To learn more about Michael and access free resources, go to consultingsuccess.com.   As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Jun 2021 10:00:00 -0000 full Nick Westergaard “There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Michael Zipursky has worked with hundreds of clients across industries on overcoming the chaos and... “There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Michael Zipursky has worked with hundreds of clients across industries on overcoming the chaos and uncertainty this past year has presented. We discussed how brands can plan, pivot, and take action this week on the On Brand podcast. About Michael Zipursky Michael Zipursky is the CEO of Consulting Success® and Coach to Consultants. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 500 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 35,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success®, the book. Episode Highlights How do you prepare for chaos and uncertainty? Michael pointed out that, while we've all had to do this over the past year, this is often the case regardless of whether or not we're grappling with a global pandemic. Most are always dealing with chaos and uncertainty, whether from economic or geopolitical challenges. Who thrives in uncertain times? “We did a 2,800-consultant survey,” Michael shared, to get at this very question. First, they found that those who had an accurate assessment of their strengths and weaknesses thrived. “Those who were prepared—those who had a plan.” It all comes down to knowing your people, your community—building a list. But what if your list sucks? How can you fix it? “Start,” says Michael. You can't be afraid of the vanity metrics you see and the size of other lists out there. How do you start? Ask yourself: “What do they (your customers/community) most want?” Then spend your resources driving people to this lead magnet or opt-in. “It's not just about attracting the most people. It's about attracting the right people.” What brand has made Michael smile recently? Amazon! While this mega-brand can be challenging to some, Michael cited how responsive their customer service has been—even over the phone! To learn more about Michael and access free resources, go to consultingsuccess.com.   As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Michael Zipursky has worked with hundreds of clients across industries on overcoming the chaos and uncertainty this past year has presented. We discussed how brands can plan, pivot, and take action this week on the On Brand podcast.

About Michael Zipursky

Michael Zipursky is the CEO of Consulting Success® and Coach to Consultants. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 500 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 35,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success®, the book.

Episode Highlights

How do you prepare for chaos and uncertainty? Michael pointed out that, while we've all had to do this over the past year, this is often the case regardless of whether or not we're grappling with a global pandemic. Most are always dealing with chaos and uncertainty, whether from economic or geopolitical challenges.

Who thrives in uncertain times? “We did a 2,800-consultant survey,” Michael shared, to get at this very question. First, they found that those who had an accurate assessment of their strengths and weaknesses thrived. “Those who were prepared—those who had a plan.”

It all comes down to knowing your people, your community—building a list. But what if your list sucks? How can you fix it? “Start,” says Michael. You can't be afraid of the vanity metrics you see and the size of other lists out there. How do you start? Ask yourself: “What do they (your customers/community) most want?” Then spend your resources driving people to this lead magnet or opt-in. “It's not just about attracting the most people. It's about attracting the right people.”

What brand has made Michael smile recently? Amazon! While this mega-brand can be challenging to some, Michael cited how responsive their customer service has been—even over the phone!

To learn more about Michael and access free resources, go to consultingsuccess.com.

 

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1872 no Sonic Branding with Mastercard's Raja Rajamannar https://onbrand.libsyn.com/sonic-branding-with-mastercards-raja-rajamannar “If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” Sonic branding was one of the many marketing and media disruptions I discussed this week with Raja Rajamannar, Chief Marketing & Communications Officer for Mastercard and author of the new book Quantum Marketing. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana and has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. His work has been featured by Harvard Business School and Yale School of management case studies and taught at more than 40 top management schools around the world. Raja earned an MBA from the Indian Institute of Management and a Bachelor of Technology degree from Omania University. He’s also the author of the new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. Episode Highlights “This has been the most disruptive year for every single company including Mastercard.” And every sector that Mastercard works with has been affected differently. For example, e-commerce has been booming while airlines have frozen. “When revenue is under pressure, marketing dollars are restrained.” With smart speakers, we have to get past the tech and embrace sonic branding. “If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” As Raja points out, Alexa and Google only know the top brands. “You have to get past these new gatekeepers and influencers.” Speaking of visual brand identity, what went into dropping the brand name from the Mastercard logo? “We did a lot of research and testing first,” Raja shared. First, they answered the question of why they were proposing this. “The space for our brands to show up today—mostly digital screens—is getting smaller and smaller.” They also tested who could identify the brand without the words and found that 84% globally could still identify Mastercard. What brand has made Raja smile recently? Raja told us a tale of how Burger King made him smile by embracing another disruptive technology—geofencing—to poke at their competitor McDonalds. To learn more, go to quantummarketing.com and connect with Raja on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 31 May 2021 10:00:00 -0000 full Nick Westergaard “If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.”... “If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” Sonic branding was one of the many marketing and media disruptions I discussed this week with Raja Rajamannar, Chief Marketing & Communications Officer for Mastercard and author of the new book Quantum Marketing. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana and has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. His work has been featured by Harvard Business School and Yale School of management case studies and taught at more than 40 top management schools around the world. Raja earned an MBA from the Indian Institute of Management and a Bachelor of Technology degree from Omania University. He’s also the author of the new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. Episode Highlights “This has been the most disruptive year for every single company including Mastercard.” And every sector that Mastercard works with has been affected differently. For example, e-commerce has been booming while airlines have frozen. “When revenue is under pressure, marketing dollars are restrained.” With smart speakers, we have to get past the tech and embrace sonic branding. “If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” As Raja points out, Alexa and Google only know the top brands. “You have to get past these new gatekeepers and influencers.” Speaking of visual brand identity, what went into dropping the brand name from the Mastercard logo? “We did a lot of research and testing first,” Raja shared. First, they answered the question of why they were proposing this. “The space for our brands to show up today—mostly digital screens—is getting smaller and smaller.” They also tested who could identify the brand without the words and found that 84% globally could still identify Mastercard. What brand has made Raja smile recently? Raja told us a tale of how Burger King made him smile by embracing another disruptive technology—geofencing—to poke at their competitor McDonalds. To learn more, go to quantummarketing.com and connect with Raja on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” Sonic branding was one of the many marketing and media disruptions I discussed this week with Raja Rajamannar, Chief Marketing & Communications Officer for Mastercard and author of the new book Quantum Marketing.

About Raja Rajamannar

Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana and has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. His work has been featured by Harvard Business School and Yale School of management case studies and taught at more than 40 top management schools around the world. Raja earned an MBA from the Indian Institute of Management and a Bachelor of Technology degree from Omania University. He’s also the author of the new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers.

Episode Highlights

“This has been the most disruptive year for every single company including Mastercard.” And every sector that Mastercard works with has been affected differently. For example, e-commerce has been booming while airlines have frozen. “When revenue is under pressure, marketing dollars are restrained.”

With smart speakers, we have to get past the tech and embrace sonic branding. “If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” As Raja points out, Alexa and Google only know the top brands. “You have to get past these new gatekeepers and influencers.”

Speaking of visual brand identity, what went into dropping the brand name from the Mastercard logo? “We did a lot of research and testing first,” Raja shared. First, they answered the question of why they were proposing this. “The space for our brands to show up today—mostly digital screens—is getting smaller and smaller.” They also tested who could identify the brand without the words and found that 84% globally could still identify Mastercard.

What brand has made Raja smile recently? Raja told us a tale of how Burger King made him smile by embracing another disruptive technology—geofencing—to poke at their competitor McDonalds.

To learn more, go to quantummarketing.com and connect with Raja on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2175 no Future-Proof Your Marketing with Engelina Jaspers https://onbrand.libsyn.com/future-proof-your-marketing-with-engelina-jaspers “Marketing's most fundamental role is understanding markets and consumers better than anyone else around. This past year has allowed us to pause and realign.” Engelina Jaspers has built her career around inflection points in periods of change. The author of the book Marketing Flexology, Engelina stopped by the On Brand podcast this week to share how we can all future proof both our marketing and our careers. Check it out! About Engelina Jaspers Over a rewarding 30-year corporate career, Engelina Jaspers experienced revolving-door CEOs, business course corrections, and lots of reinventions. Across all her VP leadership roles — marketing, brand strategy, environmental sustainability, corporate communications — none escaped disruption. After being tapped to lead multiple company-wide transformations, Engelina became a student and teacher of marketing and career agility. These experiences led her to develop the MARKETING FLEXOLOGY Management Framework — a mindset and a toolset for future-proofing your career, your team, and your marketing platform. Engelina shares marketing agility know-how in her book Marketing Flexology, presentations, and workshops so you, too, can anticipate and prosper from unplanned change. Episode Highlights “A renaissance.” Engelina and I kicked off the conversation with a discussion on the challenges of this past year. “It’s really been a renaissance—a return to marketing fundamentals. This past year has made us pause and realign.” The art and science of marketing. “People talk about the art and science of marketing all the time—I just Googled it yesterday.” As Engelina notes, this has led to an internal tug of war on brand vs. demand. “Forget that. Focus instead on insight and agility.” Prioritizing your focus. Engelina noted that too many practice “me-dership” instead of leadership by focusing on their careers instead of their team, their people, and the customers and business. She advises marketers to think first about the business with a customer mindset. From there, look at what it means to your team and then, finally, consider you and your role. And consider the potential of saying “Yes” to the unexpected especially in your career. What brand has made Engelina smile recently? Prior to the show, Engelina wondered if past guests had brought up her smile-inducing brand, Patagonia, before. While other guests have indeed mentioned Patagonia on the show through the years it’s because this brand is constantly innovating and finding new ways to walk the talk. For example, this week Engelina shared that they’re no longer adding logos to their “power vests” (a staple of Wall Street and Silicon Valley wardrobes). The reason? They found it decreases the life of the vest as people move from job to job. And Patagonia is all about sustainability and making clothes that last and can be used longer. To learn more, check out Engelina's Marketing Flexology website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 May 2021 10:00:00 -0000 full Nick Westergaard “Marketing's most fundamental role is understanding markets and consumers better than anyone else around. This past year has allowed us to pause and realign.” Engelina Jaspers has built her career around inflection points in periods of change. The... “Marketing's most fundamental role is understanding markets and consumers better than anyone else around. This past year has allowed us to pause and realign.” Engelina Jaspers has built her career around inflection points in periods of change. The author of the book Marketing Flexology, Engelina stopped by the On Brand podcast this week to share how we can all future proof both our marketing and our careers. Check it out! About Engelina Jaspers Over a rewarding 30-year corporate career, Engelina Jaspers experienced revolving-door CEOs, business course corrections, and lots of reinventions. Across all her VP leadership roles — marketing, brand strategy, environmental sustainability, corporate communications — none escaped disruption. After being tapped to lead multiple company-wide transformations, Engelina became a student and teacher of marketing and career agility. These experiences led her to develop the MARKETING FLEXOLOGY Management Framework — a mindset and a toolset for future-proofing your career, your team, and your marketing platform. Engelina shares marketing agility know-how in her book Marketing Flexology, presentations, and workshops so you, too, can anticipate and prosper from unplanned change. Episode Highlights “A renaissance.” Engelina and I kicked off the conversation with a discussion on the challenges of this past year. “It’s really been a renaissance—a return to marketing fundamentals. This past year has made us pause and realign.” The art and science of marketing. “People talk about the art and science of marketing all the time—I just Googled it yesterday.” As Engelina notes, this has led to an internal tug of war on brand vs. demand. “Forget that. Focus instead on insight and agility.” Prioritizing your focus. Engelina noted that too many practice “me-dership” instead of leadership by focusing on their careers instead of their team, their people, and the customers and business. She advises marketers to think first about the business with a customer mindset. From there, look at what it means to your team and then, finally, consider you and your role. And consider the potential of saying “Yes” to the unexpected especially in your career. What brand has made Engelina smile recently? Prior to the show, Engelina wondered if past guests had brought up her smile-inducing brand, Patagonia, before. While other guests have indeed mentioned Patagonia on the show through the years it’s because this brand is constantly innovating and finding new ways to walk the talk. For example, this week Engelina shared that they’re no longer adding logos to their “power vests” (a staple of Wall Street and Silicon Valley wardrobes). The reason? They found it decreases the life of the vest as people move from job to job. And Patagonia is all about sustainability and making clothes that last and can be used longer. To learn more, check out Engelina's Marketing Flexology website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Marketing's most fundamental role is understanding markets and consumers better than anyone else around. This past year has allowed us to pause and realign.” Engelina Jaspers has built her career around inflection points in periods of change. The author of the book Marketing Flexology, Engelina stopped by the On Brand podcast this week to share how we can all future proof both our marketing and our careers. Check it out!

About Engelina Jaspers

Over a rewarding 30-year corporate career, Engelina Jaspers experienced revolving-door CEOs, business course corrections, and lots of reinventions. Across all her VP leadership roles — marketing, brand strategy, environmental sustainability, corporate communications — none escaped disruption. After being tapped to lead multiple company-wide transformations, Engelina became a student and teacher of marketing and career agility.

These experiences led her to develop the MARKETING FLEXOLOGY Management Framework — a mindset and a toolset for future-proofing your career, your team, and your marketing platform. Engelina shares marketing agility know-how in her book Marketing Flexology, presentations, and workshops so you, too, can anticipate and prosper from unplanned change.

Episode Highlights

“A renaissance.” Engelina and I kicked off the conversation with a discussion on the challenges of this past year. “It’s really been a renaissance—a return to marketing fundamentals. This past year has made us pause and realign.”

The art and science of marketing. “People talk about the art and science of marketing all the time—I just Googled it yesterday.” As Engelina notes, this has led to an internal tug of war on brand vs. demand. “Forget that. Focus instead on insight and agility.”

Prioritizing your focus. Engelina noted that too many practice “me-dership” instead of leadership by focusing on their careers instead of their team, their people, and the customers and business. She advises marketers to think first about the business with a customer mindset. From there, look at what it means to your team and then, finally, consider you and your role. And consider the potential of saying “Yes” to the unexpected especially in your career.

What brand has made Engelina smile recently? Prior to the show, Engelina wondered if past guests had brought up her smile-inducing brand, Patagonia, before. While other guests have indeed mentioned Patagonia on the show through the years it’s because this brand is constantly innovating and finding new ways to walk the talk.

For example, this week Engelina shared that they’re no longer adding logos to their “power vests” (a staple of Wall Street and Silicon Valley wardrobes). The reason? They found it decreases the life of the vest as people move from job to job. And Patagonia is all about sustainability and making clothes that last and can be used longer.

To learn more, check out Engelina's Marketing Flexology website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1787 no Using Smart Data to Fill Brand Gaps with Aimee Irwin https://onbrand.libsyn.com/using-smart-data-to-fill-brand-gaps-with-aimee-irwin “When you used to think about branding, you’d be thinking about advertising. Now it’s about building trust.” This week on the On Brand podcast, I welcomed back Aimee Irwin from Experian Marketing Services. Since we last spoke way back in 2019, the world has been dealing with the impact of the COVID-19 global pandemic. As a result, consumer behavior has changed in ways marketers need to know about. Aimee breaks it down this week on the show. Enjoy! About Aimee Irwin Aimee Irwin serves as VP of Strategy and Partnerships at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early-stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses. Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg. Episode Highlights How can brands build trust for consumers impacted by COVID-19? “The consumer has to be at the heart of your strategy. There has to be an appropriate value exchange that happens there in terms of the data collected and consumer control.” What are some examples of brands using smart data? Aimee joked that Amazon is a great example but isn’t a great case study as they “collect lots of data from their customers through several interactions.” She then went on to highlight some innovative things Nordstrom and DSW are doing. What’s one thing marketers can do right now to move the needle? Once again, Aimee reminded us all to develop customer-focused strategies. What brand has made Aimee smile recently? She shared a story about how something as simple as a gift card in the mail from American Express made her day. The little things matter. To learn more, go to Audiences @ Experian Marketing Services. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 May 2021 10:00:00 -0000 full Nick Westergaard “When you used to think about branding, you’d be thinking about advertising. Now it’s about building trust.” This week on the On Brand podcast, I welcomed back Aimee Irwin from Experian Marketing Services. Since we last spoke way back in 2019,... “When you used to think about branding, you’d be thinking about advertising. Now it’s about building trust.” This week on the On Brand podcast, I welcomed back Aimee Irwin from Experian Marketing Services. Since we last spoke way back in 2019, the world has been dealing with the impact of the COVID-19 global pandemic. As a result, consumer behavior has changed in ways marketers need to know about. Aimee breaks it down this week on the show. Enjoy! About Aimee Irwin Aimee Irwin serves as VP of Strategy and Partnerships at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early-stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses. Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg. Episode Highlights How can brands build trust for consumers impacted by COVID-19? “The consumer has to be at the heart of your strategy. There has to be an appropriate value exchange that happens there in terms of the data collected and consumer control.” What are some examples of brands using smart data? Aimee joked that Amazon is a great example but isn’t a great case study as they “collect lots of data from their customers through several interactions.” She then went on to highlight some innovative things Nordstrom and DSW are doing. What’s one thing marketers can do right now to move the needle? Once again, Aimee reminded us all to develop customer-focused strategies. What brand has made Aimee smile recently? She shared a story about how something as simple as a gift card in the mail from American Express made her day. The little things matter. To learn more, go to Audiences @ Experian Marketing Services. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “When you used to think about branding, you’d be thinking about advertising. Now it’s about building trust.” This week on the On Brand podcast, I welcomed back Aimee Irwin from Experian Marketing Services. Since we last spoke way back in 2019, the world has been dealing with the impact of the COVID-19 global pandemic. As a result, consumer behavior has changed in ways marketers need to know about. Aimee breaks it down this week on the show. Enjoy!

About Aimee Irwin

Aimee Irwin serves as VP of Strategy and Partnerships at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early-stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses.

Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg.

Episode Highlights

How can brands build trust for consumers impacted by COVID-19? “The consumer has to be at the heart of your strategy. There has to be an appropriate value exchange that happens there in terms of the data collected and consumer control.”

What are some examples of brands using smart data? Aimee joked that Amazon is a great example but isn’t a great case study as they “collect lots of data from their customers through several interactions.” She then went on to highlight some innovative things Nordstrom and DSW are doing.

What’s one thing marketers can do right now to move the needle? Once again, Aimee reminded us all to develop customer-focused strategies.

What brand has made Aimee smile recently? She shared a story about how something as simple as a gift card in the mail from American Express made her day. The little things matter.

To learn more, go to Audiences @ Experian Marketing Services.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1574 no Agile Marketing in Changing Times with Brian Gioia https://onbrand.libsyn.com/agile-marketing-in-changing-times-with-brian-gioia “Agile marketing is all about speed, transparency, and iteration.” In the face of a global pandemic, brand builders and marketers have relied increasingly on eCommerce partners like Amazon. This can make it challenging to build seamless experiences and brand trust. That's where Scrum50 comes in. I talked to Director of Product Strategy Brian Gioia about all of this and more on this week's episode of the On Brand podcast. About Brian Gioia Brian Gioia is the Director of Product Strategy on the E-Business team at Scrum50, the first born-agile agency. Brian’s career has been focused on connecting dots for his clients and helping them solve their greatest digital marketing and eCommerce challenges. Prior to joining Scrum50, Brian worked for Accenture in its Digital Marketing practice, where he helped his clients transform themselves in order to communicate and transact with consumers through new, digital channels. So, when the opportunity arose to join Scrum50’s e-business practice in 2019, he jumped on it. Brian found a natural home at Scrum50 with its creative and strategic polymaths. In his current role, Brian helps brands come to life on eCommerce channels and does his best to continue learning as fast as the world of eCommerce changes. Episode Highlights So, what is a polymath anyway? “A polymath is a jack of all trades,” Brian noted, adding that marketers with more general skills can be useful in today's rapidly changing digital marketing ecosystem. What is agile marketing all about? Brian summed it up with three key traits/benefits on what this means at Scrum50: Speed Transparency Iteration What are some of the biggest shifts marketers are seeing today? Brian pointed to the emergence of Amazon as a brand breaking up the advertising duopoly of Google and Facebook. Where should marketers begin? Brian notes that paid search is still best. What brand has made Brian smile recently? Like many during the pandemic, Brian has been looking to entertain his family. He and his four-year-old have consistently turned to Lego to do that. Talk about a brand that delivers on its promise! To learn more, connect with Brian on LinkedIn and check out the Scrum50 website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 May 2021 10:00:00 -0000 full Nick Westergaard “Agile marketing is all about speed, transparency, and iteration.” In the face of a global pandemic, brand builders and marketers have relied increasingly on eCommerce partners like Amazon. This can make it challenging to build seamless... “Agile marketing is all about speed, transparency, and iteration.” In the face of a global pandemic, brand builders and marketers have relied increasingly on eCommerce partners like Amazon. This can make it challenging to build seamless experiences and brand trust. That's where Scrum50 comes in. I talked to Director of Product Strategy Brian Gioia about all of this and more on this week's episode of the On Brand podcast. About Brian Gioia Brian Gioia is the Director of Product Strategy on the E-Business team at Scrum50, the first born-agile agency. Brian’s career has been focused on connecting dots for his clients and helping them solve their greatest digital marketing and eCommerce challenges. Prior to joining Scrum50, Brian worked for Accenture in its Digital Marketing practice, where he helped his clients transform themselves in order to communicate and transact with consumers through new, digital channels. So, when the opportunity arose to join Scrum50’s e-business practice in 2019, he jumped on it. Brian found a natural home at Scrum50 with its creative and strategic polymaths. In his current role, Brian helps brands come to life on eCommerce channels and does his best to continue learning as fast as the world of eCommerce changes. Episode Highlights So, what is a polymath anyway? “A polymath is a jack of all trades,” Brian noted, adding that marketers with more general skills can be useful in today's rapidly changing digital marketing ecosystem. What is agile marketing all about? Brian summed it up with three key traits/benefits on what this means at Scrum50: Speed Transparency Iteration What are some of the biggest shifts marketers are seeing today? Brian pointed to the emergence of Amazon as a brand breaking up the advertising duopoly of Google and Facebook. Where should marketers begin? Brian notes that paid search is still best. What brand has made Brian smile recently? Like many during the pandemic, Brian has been looking to entertain his family. He and his four-year-old have consistently turned to Lego to do that. Talk about a brand that delivers on its promise! To learn more, connect with Brian on LinkedIn and check out the Scrum50 website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Agile marketing is all about speed, transparency, and iteration.” In the face of a global pandemic, brand builders and marketers have relied increasingly on eCommerce partners like Amazon. This can make it challenging to build seamless experiences and brand trust. That's where Scrum50 comes in. I talked to Director of Product Strategy Brian Gioia about all of this and more on this week's episode of the On Brand podcast.

About Brian Gioia

Brian Gioia is the Director of Product Strategy on the E-Business team at Scrum50, the first born-agile agency. Brian’s career has been focused on connecting dots for his clients and helping them solve their greatest digital marketing and eCommerce challenges. Prior to joining Scrum50, Brian worked for Accenture in its Digital Marketing practice, where he helped his clients transform themselves in order to communicate and transact with consumers through new, digital channels. So, when the opportunity arose to join Scrum50’s e-business practice in 2019, he jumped on it. Brian found a natural home at Scrum50 with its creative and strategic polymaths. In his current role, Brian helps brands come to life on eCommerce channels and does his best to continue learning as fast as the world of eCommerce changes.

Episode Highlights

So, what is a polymath anyway? “A polymath is a jack of all trades,” Brian noted, adding that marketers with more general skills can be useful in today's rapidly changing digital marketing ecosystem.

What is agile marketing all about? Brian summed it up with three key traits/benefits on what this means at Scrum50:

  1. Speed
  2. Transparency
  3. Iteration

What are some of the biggest shifts marketers are seeing today? Brian pointed to the emergence of Amazon as a brand breaking up the advertising duopoly of Google and Facebook. Where should marketers begin? Brian notes that paid search is still best.

What brand has made Brian smile recently? Like many during the pandemic, Brian has been looking to entertain his family. He and his four-year-old have consistently turned to Lego to do that. Talk about a brand that delivers on its promise!

To learn more, connect with Brian on LinkedIn and check out the Scrum50 website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1633 no How to Build a Purpose-Driven Brand with Katie Burkhart https://onbrand.libsyn.com/how-to-build-a-purpose-driven-brand-with-katie-burkhart “As branders, the word soup is absolutely unbelievable.” Words matter. And if you like words as much as Katie Burkhart and I both do, you’ll love this week’s episode. We discuss defining, refining, and developing your brand’s purpose, mission, vision, and more. What do all of these labels mean and how can they help you and your brand? Listen to Katie and learn. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Katie Burkhart Katie Burkhart is on a mission to move purpose from aspirational messaging to tangible business practice by making the purpose-driven model more accessible and actionable. She started by founding Matter 7, which has built purpose-driven brands for almost a decade. More recently, she launched MatterPulse, which helps organizations run and grow against the double bottom line. Her latest project, MatterLogic, outlines what it means to be purpose-driven and how to operationalize your purpose, solidly moving purpose from brand to business strategy. Episode Highlights What does it mean for a brand to have a purpose? Katie walked us through her five-part system. Purpose-driven brands must have: Purpose Mission Vision Values Story or strategic narrative How do you find these pieces of your brand? “It’s all about refine, define, and develop,” Katie shared as she built on this further. Is purpose-driven branding easier for nonprofits? This was a question I’d recently gotten from one of Katie’s client’s—the smart folks at Kids’ Chance where I served as keynote speaker at their national conference. “That depends,” cautioned Katie. “How semantic do you want to get. A lot of nonprofits have a mission but not a purpose.” What brand has made Katie smile recently? Katie told about a very purposeful smile she’d had in response to a recent takeout order from American Joe’s Bar and Grill. The power of the hand-written note prevails! To learn more, check out Katie’s website (and her newsletter there) and connect with her on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 May 2021 10:00:00 -0000 full Nick Westergaard “As branders, the word soup is absolutely unbelievable.” Words matter. And if you like words as much as Katie Burkhart and I both do, you’ll love this week’s episode. We discuss defining, refining, and developing your brand’s purpose,... “As branders, the word soup is absolutely unbelievable.” Words matter. And if you like words as much as Katie Burkhart and I both do, you’ll love this week’s episode. We discuss defining, refining, and developing your brand’s purpose, mission, vision, and more. What do all of these labels mean and how can they help you and your brand? Listen to Katie and learn. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Katie Burkhart Katie Burkhart is on a mission to move purpose from aspirational messaging to tangible business practice by making the purpose-driven model more accessible and actionable. She started by founding Matter 7, which has built purpose-driven brands for almost a decade. More recently, she launched MatterPulse, which helps organizations run and grow against the double bottom line. Her latest project, MatterLogic, outlines what it means to be purpose-driven and how to operationalize your purpose, solidly moving purpose from brand to business strategy. Episode Highlights What does it mean for a brand to have a purpose? Katie walked us through her five-part system. Purpose-driven brands must have: Purpose Mission Vision Values Story or strategic narrative How do you find these pieces of your brand? “It’s all about refine, define, and develop,” Katie shared as she built on this further. Is purpose-driven branding easier for nonprofits? This was a question I’d recently gotten from one of Katie’s client’s—the smart folks at Kids’ Chance where I served as keynote speaker at their national conference. “That depends,” cautioned Katie. “How semantic do you want to get. A lot of nonprofits have a mission but not a purpose.” What brand has made Katie smile recently? Katie told about a very purposeful smile she’d had in response to a recent takeout order from American Joe’s Bar and Grill. The power of the hand-written note prevails! To learn more, check out Katie’s website (and her newsletter there) and connect with her on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “As branders, the word soup is absolutely unbelievable.” Words matter. And if you like words as much as Katie Burkhart and I both do, you’ll love this week’s episode. We discuss defining, refining, and developing your brand’s purpose, mission, vision, and more. What do all of these labels mean and how can they help you and your brand? Listen to Katie and learn.

Enjoy This Episode Now

About Katie Burkhart

Katie Burkhart is on a mission to move purpose from aspirational messaging to tangible business practice by making the purpose-driven model more accessible and actionable.

She started by founding Matter 7, which has built purpose-driven brands for almost a decade. More recently, she launched MatterPulse, which helps organizations run and grow against the double bottom line. Her latest project, MatterLogic, outlines what it means to be purpose-driven and how to operationalize your purpose, solidly moving purpose from brand to business strategy.

Episode Highlights

What does it mean for a brand to have a purpose? Katie walked us through her five-part system. Purpose-driven brands must have:

  1. Purpose
  2. Mission
  3. Vision
  4. Values
  5. Story or strategic narrative

How do you find these pieces of your brand? “It’s all about refine, define, and develop,” Katie shared as she built on this further.

Is purpose-driven branding easier for nonprofits? This was a question I’d recently gotten from one of Katie’s client’s—the smart folks at Kids’ Chance where I served as keynote speaker at their national conference. “That depends,” cautioned Katie. “How semantic do you want to get. A lot of nonprofits have a mission but not a purpose.”

What brand has made Katie smile recently? Katie told about a very purposeful smile she’d had in response to a recent takeout order from American Joe’s Bar and Grill. The power of the hand-written note prevails!

To learn more, check out Katie’s website (and her newsletter there) and connect with her on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2003 no Tom Peters on Practicing Extreme Humanism https://onbrand.libsyn.com/tom-peters-on-practicing-extreme-humanism “Every day we spend with our fellow human beings, we can contribute to making their life a little bit better—making them a little bit smarter, a little bit more thoughtful, and so on—or not.” It’s rare that a single guest has appeared three times on the On Brand podcast. However, when Tom Peters calls and wants to talk about empathy and extreme humanism in the middle of one of the most challenging times in work and life, you answer the call. I’m thrilled to share my most recent conversation with Tom Peters on this week’s episode of the On Brand podcast. About Tom Peters Called “the Red Bull of management consultants,” Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. These tumultuous times demand deep engagement, human connection, and, yes, Excellence. In response, Tom has launched his Excellence Now campaign, which includes a trio of tools designed to help you and your team take action. Episode Highlights “We (management gurus) are carrying a sin around on our shoulders. We behave as if the Fortune 500 is the economy.” In fact, this over-indexed group is only a microcosm of the jobs in the modern world of work. Furthermore, when it comes to impact, Tom stressed the importance of what local small businesses can do. TTDN–Things To Do Now. This feature pops up in Tom’s new Excellence Now course but, as I reminded him, it was a big part of the Tom Peters Seminar cassette tapes I listened to on my way to my first post-college job. (“How old are you?!?” Tom jokingly asked me.) So what’s one thing listeners should do now? “Know your people. Really know them.” Resume values vs. eulogy values. One topic we kept coming back to was David Brooks’ philosophy on resume values vs. eulogy values. “Hard is soft and soft is hard.” We came back to this oldie/goodie once again as well. Why is Tom still talking about all of this? This simple quote provides an answer. What brand has made Tom smile recently? Tom shared a remarkable experience he had during a visit to the town hall in his hometown of Dartmouth, Massachusetts. “They were decent—they were the human face of the town.” To learn more, go to tompeters.com and excellencenow.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Apr 2021 10:00:00 -0000 full Nick Westergaard “Every day we spend with our fellow human beings, we can contribute to making their life a little bit better—making them a little bit smarter, a little bit more thoughtful, and so on—or not.” It’s rare that a single guest has appeared three... “Every day we spend with our fellow human beings, we can contribute to making their life a little bit better—making them a little bit smarter, a little bit more thoughtful, and so on—or not.” It’s rare that a single guest has appeared three times on the On Brand podcast. However, when Tom Peters calls and wants to talk about empathy and extreme humanism in the middle of one of the most challenging times in work and life, you answer the call. I’m thrilled to share my most recent conversation with Tom Peters on this week’s episode of the On Brand podcast. About Tom Peters Called “the Red Bull of management consultants,” Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. These tumultuous times demand deep engagement, human connection, and, yes, Excellence. In response, Tom has launched his Excellence Now campaign, which includes a trio of tools designed to help you and your team take action. Episode Highlights “We (management gurus) are carrying a sin around on our shoulders. We behave as if the Fortune 500 is the economy.” In fact, this over-indexed group is only a microcosm of the jobs in the modern world of work. Furthermore, when it comes to impact, Tom stressed the importance of what local small businesses can do. TTDN–Things To Do Now. This feature pops up in Tom’s new Excellence Now course but, as I reminded him, it was a big part of the Tom Peters Seminar cassette tapes I listened to on my way to my first post-college job. (“How old are you?!?” Tom jokingly asked me.) So what’s one thing listeners should do now? “Know your people. Really know them.” Resume values vs. eulogy values. One topic we kept coming back to was David Brooks’ philosophy on resume values vs. eulogy values. “Hard is soft and soft is hard.” We came back to this oldie/goodie once again as well. Why is Tom still talking about all of this? This simple quote provides an answer. What brand has made Tom smile recently? Tom shared a remarkable experience he had during a visit to the town hall in his hometown of Dartmouth, Massachusetts. “They were decent—they were the human face of the town.” To learn more, go to tompeters.com and excellencenow.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Every day we spend with our fellow human beings, we can contribute to making their life a little bit better—making them a little bit smarter, a little bit more thoughtful, and so on—or not.” It’s rare that a single guest has appeared three times on the On Brand podcast. However, when Tom Peters calls and wants to talk about empathy and extreme humanism in the middle of one of the most challenging times in work and life, you answer the call. I’m thrilled to share my most recent conversation with Tom Peters on this week’s episode of the On Brand podcast.

About Tom Peters

Called “the Red Bull of management consultants,” Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written.

These tumultuous times demand deep engagement, human connection, and, yes, Excellence. In response, Tom has launched his Excellence Now campaign, which includes a trio of tools designed to help you and your team take action.

Episode Highlights

“We (management gurus) are carrying a sin around on our shoulders. We behave as if the Fortune 500 is the economy.” In fact, this over-indexed group is only a microcosm of the jobs in the modern world of work. Furthermore, when it comes to impact, Tom stressed the importance of what local small businesses can do.

TTDN–Things To Do Now. This feature pops up in Tom’s new Excellence Now course but, as I reminded him, it was a big part of the Tom Peters Seminar cassette tapes I listened to on my way to my first post-college job. (“How old are you?!?” Tom jokingly asked me.) So what’s one thing listeners should do now? “Know your people. Really know them.”

Resume values vs. eulogy values. One topic we kept coming back to was David Brooks’ philosophy on resume values vs. eulogy values.

“Hard is soft and soft is hard.” We came back to this oldie/goodie once again as well. Why is Tom still talking about all of this? This simple quote provides an answer.

What brand has made Tom smile recently? Tom shared a remarkable experience he had during a visit to the town hall in his hometown of Dartmouth, Massachusetts. “They were decent—they were the human face of the town.”

To learn more, go to tompeters.com and excellencenow.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2654 no Optimizing Your Marketing Mix with Bonnie Crater https://onbrand.libsyn.com/optimizing-your-marketing-mix-with-bonnie-crater “There’s been a big change in how businesses went to market.” Through a storied career that has taken her from Netscape to Salesforce to Oracle, Bonnie Crater gave use some important context in how brand building for B2B tech brands has evolved in the valley and beyond. She also stressed the ongoing importance of experimentation and optimization. We discussed all of this and more this week on the On Brand podcast. About Bonnie Crater Prior to joining Full Circle Insights, Bonnie Crater was a five-time vice president of marketing and executive at many software companies in Silicon Valley. Bonnie held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, Stratify, Realization, and VoiceObjects (now Voxeo). A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division, and Vice President, Workgroup Products Division. In 2013, Bonnie was named one of the “100 Most Influential Women” by the Silicon Valley Business Journal, in 2015 the Sales Lead Management Association named her one of the “20 Women to Watch” and in 2016 Diversity Journal honored her as one of the “Women Worth Watching.” Bonnie holds a B.A. in biology from Princeton University. Episode Highlights “If you’re not experimenting, your marketing is probably going to get worse.” While most marketers and brand builders agree that experimentation is a good thing, few put this into practice in a consistent way. That’s why Bonnie advises, “20% of your marketing should be experimentation.” Agile + brand management? Bonnie’s work at Full Circle Insights sits at this intersection. “Our software is designed to help marketers optimize their mix.” “Most companies don’t measure enough.” Bonnie shared her thoughts on how measuring what matters supports ongoing optimization efforts. While there are countless metrics marketers can follow, Bonnie points to “measuring processes and budget effectiveness” as those most useful in optimization. What brand has made Bonnie smile recently? Our closing podcast question actually made the conversation for Bonnie’s family dinner the night before. While Bonnie pointed to Grisini as a brand that made her smile, the whole family loves the brand of Dog Whisperer Caesar Milan. To learn more, go to the Full Circle Insights website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Apr 2021 10:00:00 -0000 full Nick Westergaard “There’s been a big change in how businesses went to market.” Through a storied career that has taken her from Netscape to Salesforce to Oracle, Bonnie Crater gave use some important context in how brand building for B2B tech brands has evolved... “There’s been a big change in how businesses went to market.” Through a storied career that has taken her from Netscape to Salesforce to Oracle, Bonnie Crater gave use some important context in how brand building for B2B tech brands has evolved in the valley and beyond. She also stressed the ongoing importance of experimentation and optimization. We discussed all of this and more this week on the On Brand podcast. About Bonnie Crater Prior to joining Full Circle Insights, Bonnie Crater was a five-time vice president of marketing and executive at many software companies in Silicon Valley. Bonnie held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, Stratify, Realization, and VoiceObjects (now Voxeo). A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division, and Vice President, Workgroup Products Division. In 2013, Bonnie was named one of the “100 Most Influential Women” by the Silicon Valley Business Journal, in 2015 the Sales Lead Management Association named her one of the “20 Women to Watch” and in 2016 Diversity Journal honored her as one of the “Women Worth Watching.” Bonnie holds a B.A. in biology from Princeton University. Episode Highlights “If you’re not experimenting, your marketing is probably going to get worse.” While most marketers and brand builders agree that experimentation is a good thing, few put this into practice in a consistent way. That’s why Bonnie advises, “20% of your marketing should be experimentation.” Agile + brand management? Bonnie’s work at Full Circle Insights sits at this intersection. “Our software is designed to help marketers optimize their mix.” “Most companies don’t measure enough.” Bonnie shared her thoughts on how measuring what matters supports ongoing optimization efforts. While there are countless metrics marketers can follow, Bonnie points to “measuring processes and budget effectiveness” as those most useful in optimization. What brand has made Bonnie smile recently? Our closing podcast question actually made the conversation for Bonnie’s family dinner the night before. While Bonnie pointed to Grisini as a brand that made her smile, the whole family loves the brand of Dog Whisperer Caesar Milan. To learn more, go to the Full Circle Insights website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “There’s been a big change in how businesses went to market.” Through a storied career that has taken her from Netscape to Salesforce to Oracle, Bonnie Crater gave use some important context in how brand building for B2B tech brands has evolved in the valley and beyond. She also stressed the ongoing importance of experimentation and optimization. We discussed all of this and more this week on the On Brand podcast.

About Bonnie Crater

Prior to joining Full Circle Insights, Bonnie Crater was a five-time vice president of marketing and executive at many software companies in Silicon Valley. Bonnie held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, Stratify, Realization, and VoiceObjects (now Voxeo). A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division, and Vice President, Workgroup Products Division.

In 2013, Bonnie was named one of the “100 Most Influential Women” by the Silicon Valley Business Journal, in 2015 the Sales Lead Management Association named her one of the “20 Women to Watch” and in 2016 Diversity Journal honored her as one of the “Women Worth Watching.” Bonnie holds a B.A. in biology from Princeton University.

Episode Highlights

“If you’re not experimenting, your marketing is probably going to get worse.” While most marketers and brand builders agree that experimentation is a good thing, few put this into practice in a consistent way. That’s why Bonnie advises, “20% of your marketing should be experimentation.”

Agile + brand management? Bonnie’s work at Full Circle Insights sits at this intersection. “Our software is designed to help marketers optimize their mix.”

“Most companies don’t measure enough.” Bonnie shared her thoughts on how measuring what matters supports ongoing optimization efforts. While there are countless metrics marketers can follow, Bonnie points to “measuring processes and budget effectiveness” as those most useful in optimization.

What brand has made Bonnie smile recently? Our closing podcast question actually made the conversation for Bonnie’s family dinner the night before. While Bonnie pointed to Grisini as a brand that made her smile, the whole family loves the brand of Dog Whisperer Caesar Milan.

To learn more, go to the Full Circle Insights website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1733 no Customer-Focused Branding with FreshBooks’s Paul Cowan https://onbrand.libsyn.com/customer-focused-branding-with-freshbookss-paul-cowan “I’m constantly coaching my team on how we market the marketing.” As CMO of FreshBooks, Paul Cowan has a lot on his plate—even marketing the marketing! However, this is important as it helps everyone internally find the brand’s “true north.” We discussed all of this and more this week on the On Brand podcast. About Paul Cowan Paul Cowan is the CMO at FreshBooks, leading its global marketing team. Over the past 20 years, Paul has marketed phones, food, alcohol, toys, and SaaS products at big companies and start-ups, with an expertise in driving sustainable customer growth and retention strategies. He’s built brands through the appropriate application of data and insights and is always focused on driving results. He’s even won some awards that sit on a shelf somewhere and has written things for various publications that his mom is extremely proud of.  Episode Highlights What drew Paul to FreshBooks? After a storied career on the agency side of things, Paul was drawn to the iconic global SaaS brand by their growth mandate. He was also eager to decode this and figure out the best way to manage that growth. It pays to know your people. FreshBooks has worked to define who their customer is—the small business owner vs. the corporate accountant who may be drawn to their competitors. “We wanted to understand the owner. To solve their pain.” Consider forming a Brand Council. At FreshBooks, a cross-functional team called the Brand Council oversees branding. This group has been critical in maintaining the voice of the customer and on new initiatives like branding. This group recently helped launch a “Roll Up Your Sleeves” program aimed at helping small businesses impacted by COVID-19. What brand has made Paul smile recently? Paul pointed to Nike for their powerful, emotion-invoking advertising around International Women’s Day. To learn more, check out FreshBooks and connect with Paul on LinkedIn and Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Mar 2021 10:00:00 -0000 full Nick Westergaard “I’m constantly coaching my team on how we market the marketing.” As CMO of FreshBooks, Paul Cowan has a lot on his plate—even marketing the marketing! However, this is important as it helps everyone internally find the brand’s “true... “I’m constantly coaching my team on how we market the marketing.” As CMO of FreshBooks, Paul Cowan has a lot on his plate—even marketing the marketing! However, this is important as it helps everyone internally find the brand’s “true north.” We discussed all of this and more this week on the On Brand podcast. About Paul Cowan Paul Cowan is the CMO at FreshBooks, leading its global marketing team. Over the past 20 years, Paul has marketed phones, food, alcohol, toys, and SaaS products at big companies and start-ups, with an expertise in driving sustainable customer growth and retention strategies. He’s built brands through the appropriate application of data and insights and is always focused on driving results. He’s even won some awards that sit on a shelf somewhere and has written things for various publications that his mom is extremely proud of.  Episode Highlights What drew Paul to FreshBooks? After a storied career on the agency side of things, Paul was drawn to the iconic global SaaS brand by their growth mandate. He was also eager to decode this and figure out the best way to manage that growth. It pays to know your people. FreshBooks has worked to define who their customer is—the small business owner vs. the corporate accountant who may be drawn to their competitors. “We wanted to understand the owner. To solve their pain.” Consider forming a Brand Council. At FreshBooks, a cross-functional team called the Brand Council oversees branding. This group has been critical in maintaining the voice of the customer and on new initiatives like branding. This group recently helped launch a “Roll Up Your Sleeves” program aimed at helping small businesses impacted by COVID-19. What brand has made Paul smile recently? Paul pointed to Nike for their powerful, emotion-invoking advertising around International Women’s Day. To learn more, check out FreshBooks and connect with Paul on LinkedIn and Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I’m constantly coaching my team on how we market the marketing.” As CMO of FreshBooks, Paul Cowan has a lot on his plate—even marketing the marketing! However, this is important as it helps everyone internally find the brand’s “true north.” We discussed all of this and more this week on the On Brand podcast.

About Paul Cowan

Paul Cowan is the CMO at FreshBooks, leading its global marketing team. Over the past 20 years, Paul has marketed phones, food, alcohol, toys, and SaaS products at big companies and start-ups, with an expertise in driving sustainable customer growth and retention strategies. He’s built brands through the appropriate application of data and insights and is always focused on driving results. He’s even won some awards that sit on a shelf somewhere and has written things for various publications that his mom is extremely proud of.

 Episode Highlights

What drew Paul to FreshBooks? After a storied career on the agency side of things, Paul was drawn to the iconic global SaaS brand by their growth mandate. He was also eager to decode this and figure out the best way to manage that growth.

It pays to know your people. FreshBooks has worked to define who their customer is—the small business owner vs. the corporate accountant who may be drawn to their competitors. “We wanted to understand the owner. To solve their pain.”

Consider forming a Brand Council. At FreshBooks, a cross-functional team called the Brand Council oversees branding. This group has been critical in maintaining the voice of the customer and on new initiatives like branding. This group recently helped launch a “Roll Up Your Sleeves” program aimed at helping small businesses impacted by COVID-19.

What brand has made Paul smile recently? Paul pointed to Nike for their powerful, emotion-invoking advertising around International Women’s Day.

To learn more, check out FreshBooks and connect with Paul on LinkedIn and Twitter.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2043 no Influencer Marketing vs. Influence Marketing with Jason Falls https://onbrand.libsyn.com/influencer-marketing-vs-influence-marketing-with-jason-falls "I've always considered public relations to be influencer marketing—you're trying to find a third party to borrow some trust from." When it comes to trust, there's no one I trust more on the subject of digital marketing strategy than Jason Falls. As an agency marketer, podcast host, and author of three books including his latest—Winfluence—I couldn't wait to talk with him on this week's episode of the On Brand podcast. About Jason Falls Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors, and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He loves the kick-ass state of Kentucky, sports, and bourbon. Episode Highlights Bourbon content that fit the moment perfectly. As we began our conversation, I pointed to one of Jason's clients—1792 bourbon. Specifically, I mentioned their content strategy around the high-end drinking experience and style. To execute something like this, “You have to ask—what are our content pillars? What are the lifestyle touchpoints that go with this brand?”  Developing an effective content strategy. Jason walked us through a fictional process using Oreo as an example with 'fun' and 'delight' as content pillars. Influencer marketing vs. influence marketing. As the title of his new book Winfluence suggests, Jason encourages us to drop the R off of 'influencer' marketing. When you do this, you broaden the approach. How do you measure influence marketing? “It all starts with the goal,” Falls stressed for both beginning and measuring an influence marketing campaign. He also shared ideas for setting up helpful 'data traps' for providing regular insight.   What brand has made Jason smile recently? Jason looked no further than his Blue Yeti podcasting microphone, which we both use. Specifically, Jason pointed to their sound quality and that it makes him think of his radio days. To learn more, go to jasonfalls.com and check out his Winfluence book site. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Mar 2021 10:00:00 -0000 full Nick Westergaard "I've always considered public relations to be influencer marketing—you're trying to find a third party to borrow some trust from." When it comes to trust, there's no one I trust more on the subject of digital marketing strategy than Jason Falls. As... "I've always considered public relations to be influencer marketing—you're trying to find a third party to borrow some trust from." When it comes to trust, there's no one I trust more on the subject of digital marketing strategy than Jason Falls. As an agency marketer, podcast host, and author of three books including his latest—Winfluence—I couldn't wait to talk with him on this week's episode of the On Brand podcast. About Jason Falls Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors, and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He loves the kick-ass state of Kentucky, sports, and bourbon. Episode Highlights Bourbon content that fit the moment perfectly. As we began our conversation, I pointed to one of Jason's clients—1792 bourbon. Specifically, I mentioned their content strategy around the high-end drinking experience and style. To execute something like this, “You have to ask—what are our content pillars? What are the lifestyle touchpoints that go with this brand?”  Developing an effective content strategy. Jason walked us through a fictional process using Oreo as an example with 'fun' and 'delight' as content pillars. Influencer marketing vs. influence marketing. As the title of his new book Winfluence suggests, Jason encourages us to drop the R off of 'influencer' marketing. When you do this, you broaden the approach. How do you measure influence marketing? “It all starts with the goal,” Falls stressed for both beginning and measuring an influence marketing campaign. He also shared ideas for setting up helpful 'data traps' for providing regular insight.   What brand has made Jason smile recently? Jason looked no further than his Blue Yeti podcasting microphone, which we both use. Specifically, Jason pointed to their sound quality and that it makes him think of his radio days. To learn more, go to jasonfalls.com and check out his Winfluence book site. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices "I've always considered public relations to be influencer marketing—you're trying to find a third party to borrow some trust from." When it comes to trust, there's no one I trust more on the subject of digital marketing strategy than Jason Falls. As an agency marketer, podcast host, and author of three books including his latest—Winfluence—I couldn't wait to talk with him on this week's episode of the On Brand podcast.

About Jason Falls

Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors, and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He loves the kick-ass state of Kentucky, sports, and bourbon.

Episode Highlights

Bourbon content that fit the moment perfectly. As we began our conversation, I pointed to one of Jason's clients—1792 bourbon. Specifically, I mentioned their content strategy around the high-end drinking experience and style. To execute something like this, “You have to ask—what are our content pillars? What are the lifestyle touchpoints that go with this brand?” 

Developing an effective content strategy. Jason walked us through a fictional process using Oreo as an example with 'fun' and 'delight' as content pillars.

Influencer marketing vs. influence marketing. As the title of his new book Winfluence suggests, Jason encourages us to drop the R off of 'influencer' marketing. When you do this, you broaden the approach.

How do you measure influence marketing? “It all starts with the goal,” Falls stressed for both beginning and measuring an influence marketing campaign. He also shared ideas for setting up helpful 'data traps' for providing regular insight.  

What brand has made Jason smile recently? Jason looked no further than his Blue Yeti podcasting microphone, which we both use. Specifically, Jason pointed to their sound quality and that it makes him think of his radio days.

To learn more, go to jasonfalls.com and check out his Winfluence book site.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1888 no Neuromarketing with Matt Johnson & Prince Ghuman https://onbrand.libsyn.com/neuromarketing-with-matt-johnson-prince-ghuman “I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company entering the market. That’s why we need to apply the latest in brain science and consumer behavior to our branding and marketing. Matt Johnson and Prince Ghuman, co-authors of Blindsight, are here to help us do just that. About Matt Johnson & Prince Ghuman Prince Ghuman is the co-author of the definitive neuromarketing book, Blindsight, CEO & founder of the Neuromarketing Certification at PopNeuro.com, and professor at Hult Intl. Business School. Previously, he held dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly-traded FinTech company handling over $100B in international payments. A contributor to major news outlets including Forbes, Refinery29, Entrepreneur, & The Washington Post, he was named one of the ‘Movers and Shakers’ by the San Francisco Chronicle. Matt Johnson is the co-author of Blindsight, a professor and researcher at Hult Intl. Business School. He received his BA in Psychology from UC San Diego, and his PhD in Cognitive Psychology from Princeton University, where his dissertation focused on the neural basis of language and communication. His research focus now is ultimately about bridging the gap between neuroscience and marketing, and to this end, works across several fields including experiential marketing, behavioral economics, and marketing ethics. Episode Highlights How did this dynamic duo first join forces? “I found my complete inverse in Prince Ghuman,” shared traditional academic Matt Johnson. “It was a peanut butter and jelly moment,” agreed Ghuman. Good branding is ‘table stakes’ today. “I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along. The bar is set so high now. Consumers expect Lululemon-level branding,” said Prince. “You couldn’t launch an airline today.” Your brain on brands. In their book Blindsight, Johnson and Ghuman explore different aspects of neuroscience in each chapter. “Brands exist in the temporal lobe,” began Johnson. “The brands we like are like the people we like.” It all comes down to competence and warmth, a model developed by Susan Fiske at Princeton. That’s why we respond when brands like Zappos showcase their humanity by going out and serving the community. What brands have made Matt and Prince smile recently? Matt went with Starbucks (“they continue to bring people together”) while Prince went with Redwing Shoes (“they awaken my inner patriot” with their handmade shoes and authenticity). Talk about competence and warmth! To learn more, go to PopNeuro.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Mar 2021 10:00:00 -0000 full Nick Westergaard “I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company... “I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company entering the market. That’s why we need to apply the latest in brain science and consumer behavior to our branding and marketing. Matt Johnson and Prince Ghuman, co-authors of Blindsight, are here to help us do just that. About Matt Johnson & Prince Ghuman Prince Ghuman is the co-author of the definitive neuromarketing book, Blindsight, CEO & founder of the Neuromarketing Certification at PopNeuro.com, and professor at Hult Intl. Business School. Previously, he held dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly-traded FinTech company handling over $100B in international payments. A contributor to major news outlets including Forbes, Refinery29, Entrepreneur, & The Washington Post, he was named one of the ‘Movers and Shakers’ by the San Francisco Chronicle. Matt Johnson is the co-author of Blindsight, a professor and researcher at Hult Intl. Business School. He received his BA in Psychology from UC San Diego, and his PhD in Cognitive Psychology from Princeton University, where his dissertation focused on the neural basis of language and communication. His research focus now is ultimately about bridging the gap between neuroscience and marketing, and to this end, works across several fields including experiential marketing, behavioral economics, and marketing ethics. Episode Highlights How did this dynamic duo first join forces? “I found my complete inverse in Prince Ghuman,” shared traditional academic Matt Johnson. “It was a peanut butter and jelly moment,” agreed Ghuman. Good branding is ‘table stakes’ today. “I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along. The bar is set so high now. Consumers expect Lululemon-level branding,” said Prince. “You couldn’t launch an airline today.” Your brain on brands. In their book Blindsight, Johnson and Ghuman explore different aspects of neuroscience in each chapter. “Brands exist in the temporal lobe,” began Johnson. “The brands we like are like the people we like.” It all comes down to competence and warmth, a model developed by Susan Fiske at Princeton. That’s why we respond when brands like Zappos showcase their humanity by going out and serving the community. What brands have made Matt and Prince smile recently? Matt went with Starbucks (“they continue to bring people together”) while Prince went with Redwing Shoes (“they awaken my inner patriot” with their handmade shoes and authenticity). Talk about competence and warmth! To learn more, go to PopNeuro.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company entering the market. That’s why we need to apply the latest in brain science and consumer behavior to our branding and marketing. Matt Johnson and Prince Ghuman, co-authors of Blindsight, are here to help us do just that.

About Matt Johnson & Prince Ghuman

Prince Ghuman is the co-author of the definitive neuromarketing book, Blindsight, CEO & founder of the Neuromarketing Certification at PopNeuro.com, and professor at Hult Intl. Business School. Previously, he held dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly-traded FinTech company handling over $100B in international payments. A contributor to major news outlets including Forbes, Refinery29, Entrepreneur, & The Washington Post, he was named one of the ‘Movers and Shakers’ by the San Francisco Chronicle.

Matt Johnson is the co-author of Blindsight, a professor and researcher at Hult Intl. Business School. He received his BA in Psychology from UC San Diego, and his PhD in Cognitive Psychology from Princeton University, where his dissertation focused on the neural basis of language and communication. His research focus now is ultimately about bridging the gap between neuroscience and marketing, and to this end, works across several fields including experiential marketing, behavioral economics, and marketing ethics.

Episode Highlights

How did this dynamic duo first join forces? “I found my complete inverse in Prince Ghuman,” shared traditional academic Matt Johnson. “It was a peanut butter and jelly moment,” agreed Ghuman.

Good branding is ‘table stakes’ today. “I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along. The bar is set so high now. Consumers expect Lululemon-level branding,” said Prince. “You couldn’t launch an airline today.”

Your brain on brands. In their book Blindsight, Johnson and Ghuman explore different aspects of neuroscience in each chapter. “Brands exist in the temporal lobe,” began Johnson.

“The brands we like are like the people we like.” It all comes down to competence and warmth, a model developed by Susan Fiske at Princeton. That’s why we respond when brands like Zappos showcase their humanity by going out and serving the community.

What brands have made Matt and Prince smile recently? Matt went with Starbucks (“they continue to bring people together”) while Prince went with Redwing Shoes (“they awaken my inner patriot” with their handmade shoes and authenticity). Talk about competence and warmth!

To learn more, go to PopNeuro.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2025 no Winning Hearts Through Branding with Evan Dash https://onbrand.libsyn.com/winning-hearts-through-branding-with-evan-dash “When we stumbled into this, we didn’t know anything about branding. We just knew it was important.” ‘Stumbled into it’ is putting it mildly. As the CEO of StoreBound and creator of the Dash brand of kitchen tools, Evan Dash has built a big brand with a lot of heart. Literally. We discussed all of this and more this week on the On Brand About Evan Dash Evan Dash is the Founder and CEO of StoreBound and creator of the Dash brand of kitchen electrics. He previously was the SVP & General Merchandise Manager for the Home business at Macy's and served two terms on the board of directors of the International Housewares Association. He has two teenage sons and lives in New York City with his wife, Rachel. Episode Highlights The story behind the Dash brand name. I had to ask Evan about the company’s brand name—which is also his last name. He was reluctant to put his name on his at first as many entrepreneurs are. However, his team brought him and his wife around by sharing everything they could do with this powerful brand asset. Selling with story. “We’ve always tried to build an authentic brand voice.” As such, the focus of the brand story is key. Evan is quick to point out that this isn’t just about how cool their products and packaging are. It’s about customer stories and what they’re struggling with. Building a mission-based brand. “We have a simple mission of winning hearts,” Evan shared. How do they communicate this throughout the company? “We’re constantly saying to people, ‘Stop and ask yourself—how is this connected to winning hearts?’” What brand has made Evan smile recently? Evan had a great story, however, as it spoils a gift he’s giving, you’ll have to listen to the show so we can keep it off the Internet. He also has a “supporting smile” saved for his brand’s Instagram fans because of their heartfelt comments. To learn more, connect with Evan on LinkedIn, check out ByDash.com and follow them on Instagram. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Mar 2021 11:00:00 -0000 full Nick Westergaard “When we stumbled into this, we didn’t know anything about branding. We just knew it was important.” ‘Stumbled into it’ is putting it mildly. As the CEO of StoreBound and creator of the Dash brand of kitchen tools, Evan Dash has built a big... “When we stumbled into this, we didn’t know anything about branding. We just knew it was important.” ‘Stumbled into it’ is putting it mildly. As the CEO of StoreBound and creator of the Dash brand of kitchen tools, Evan Dash has built a big brand with a lot of heart. Literally. We discussed all of this and more this week on the On Brand About Evan Dash Evan Dash is the Founder and CEO of StoreBound and creator of the Dash brand of kitchen electrics. He previously was the SVP & General Merchandise Manager for the Home business at Macy's and served two terms on the board of directors of the International Housewares Association. He has two teenage sons and lives in New York City with his wife, Rachel. Episode Highlights The story behind the Dash brand name. I had to ask Evan about the company’s brand name—which is also his last name. He was reluctant to put his name on his at first as many entrepreneurs are. However, his team brought him and his wife around by sharing everything they could do with this powerful brand asset. Selling with story. “We’ve always tried to build an authentic brand voice.” As such, the focus of the brand story is key. Evan is quick to point out that this isn’t just about how cool their products and packaging are. It’s about customer stories and what they’re struggling with. Building a mission-based brand. “We have a simple mission of winning hearts,” Evan shared. How do they communicate this throughout the company? “We’re constantly saying to people, ‘Stop and ask yourself—how is this connected to winning hearts?’” What brand has made Evan smile recently? Evan had a great story, however, as it spoils a gift he’s giving, you’ll have to listen to the show so we can keep it off the Internet. He also has a “supporting smile” saved for his brand’s Instagram fans because of their heartfelt comments. To learn more, connect with Evan on LinkedIn, check out ByDash.com and follow them on Instagram. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “When we stumbled into this, we didn’t know anything about branding. We just knew it was important.” ‘Stumbled into it’ is putting it mildly. As the CEO of StoreBound and creator of the Dash brand of kitchen tools, Evan Dash has built a big brand with a lot of heart. Literally. We discussed all of this and more this week on the On Brand

About Evan Dash

Evan Dash is the Founder and CEO of StoreBound and creator of the Dash brand of kitchen electrics. He previously was the SVP & General Merchandise Manager for the Home business at Macy's and served two terms on the board of directors of the International Housewares Association. He has two teenage sons and lives in New York City with his wife, Rachel.

Episode Highlights

The story behind the Dash brand name. I had to ask Evan about the company’s brand name—which is also his last name. He was reluctant to put his name on his at first as many entrepreneurs are. However, his team brought him and his wife around by sharing everything they could do with this powerful brand asset.

Selling with story. “We’ve always tried to build an authentic brand voice.” As such, the focus of the brand story is key. Evan is quick to point out that this isn’t just about how cool their products and packaging are. It’s about customer stories and what they’re struggling with.

Building a mission-based brand. “We have a simple mission of winning hearts,” Evan shared. How do they communicate this throughout the company? “We’re constantly saying to people, ‘Stop and ask yourself—how is this connected to winning hearts?’”

What brand has made Evan smile recently? Evan had a great story, however, as it spoils a gift he’s giving, you’ll have to listen to the show so we can keep it off the Internet. He also has a “supporting smile” saved for his brand’s Instagram fans because of their heartfelt comments.

To learn more, connect with Evan on LinkedIn, check out ByDash.com and follow them on Instagram.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2027 no Focus Your Content Marketing with Steve Pockross https://onbrand.libsyn.com/focus-your-content-marketing-with-steve-pockross “First, amplify what you’re doing really well and consider new channels. Second, if things aren’t going well you’ll need new channels!” This was Steve Pockross’s answer to my question about how marketers can know when new channels make sense to add. As CEO at Verblio, helping marketers focus their content marketing is the focus of his work. We discussed all of this and more on this week’s episode of the On Brand podcast. About Steve Pockross Steve Pockross brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to provide a high-quality, fast and flexible content creation platform. Steve was part of the early management team at gig economy pioneer LiveOps, growing the company into the largest crowdsourced contact center in the world. At LiveOps, Pockross served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. He also served in marketing, strategy, and operational leadership roles at Tendril, Western Union, Marketing Technologies Group, and HSBC. Episode Highlights How are content marketers juggling everything today? “I don’t know how.” But Steve knows how to help. “Be good at one thing and expand from there.” He credits Rand Fishkin’s T-shaped model in helping him do this. Where can you focus your content marketing? “First, look at your audience and where they are. Then ask what they like. Finally, consider what you like talking about.” On rebranding. Over the past few years, Steve worked through an extensive rebranding of Verblio. In working through the yearlong process, the branding consultant they worked with noted, “What I’m giving you—Verblio—is an empty vessel. You will infuse it with meaning.” Steve shared how they work to do this with a story bridging the gap (?) between Hubspot and Burning Man! What brand has made Steve smile recently? “I’m going to go with Wistia again,” Steve came back to a favorite brand he’d discussed earlier in the show (we’ve had Chris Savage and Kristen Craft as guests on On Brand). Why the smiles? “Their clever customer service emails.” To learn more, go to Verblio.com and check out their podcast. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Mar 2021 11:00:00 -0000 full Nick Westergaard “First, amplify what you’re doing really well and consider new channels. Second, if things aren’t going well you’ll need new channels!” This was Steve Pockross’s answer to my question about how marketers can know when new channels make... “First, amplify what you’re doing really well and consider new channels. Second, if things aren’t going well you’ll need new channels!” This was Steve Pockross’s answer to my question about how marketers can know when new channels make sense to add. As CEO at Verblio, helping marketers focus their content marketing is the focus of his work. We discussed all of this and more on this week’s episode of the On Brand podcast. About Steve Pockross Steve Pockross brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to provide a high-quality, fast and flexible content creation platform. Steve was part of the early management team at gig economy pioneer LiveOps, growing the company into the largest crowdsourced contact center in the world. At LiveOps, Pockross served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. He also served in marketing, strategy, and operational leadership roles at Tendril, Western Union, Marketing Technologies Group, and HSBC. Episode Highlights How are content marketers juggling everything today? “I don’t know how.” But Steve knows how to help. “Be good at one thing and expand from there.” He credits Rand Fishkin’s T-shaped model in helping him do this. Where can you focus your content marketing? “First, look at your audience and where they are. Then ask what they like. Finally, consider what you like talking about.” On rebranding. Over the past few years, Steve worked through an extensive rebranding of Verblio. In working through the yearlong process, the branding consultant they worked with noted, “What I’m giving you—Verblio—is an empty vessel. You will infuse it with meaning.” Steve shared how they work to do this with a story bridging the gap (?) between Hubspot and Burning Man! What brand has made Steve smile recently? “I’m going to go with Wistia again,” Steve came back to a favorite brand he’d discussed earlier in the show (we’ve had Chris Savage and Kristen Craft as guests on On Brand). Why the smiles? “Their clever customer service emails.” To learn more, go to Verblio.com and check out their podcast. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “First, amplify what you’re doing really well and consider new channels. Second, if things aren’t going well you’ll need new channels!” This was Steve Pockross’s answer to my question about how marketers can know when new channels make sense to add. As CEO at Verblio, helping marketers focus their content marketing is the focus of his work. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Steve Pockross

Steve Pockross brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to provide a high-quality, fast and flexible content creation platform. Steve was part of the early management team at gig economy pioneer LiveOps, growing the company into the largest crowdsourced contact center in the world. At LiveOps, Pockross served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. He also served in marketing, strategy, and operational leadership roles at Tendril, Western Union, Marketing Technologies Group, and HSBC.

Episode Highlights

How are content marketers juggling everything today? “I don’t know how.” But Steve knows how to help. “Be good at one thing and expand from there.” He credits Rand Fishkin’s T-shaped model in helping him do this.

Where can you focus your content marketing? “First, look at your audience and where they are. Then ask what they like. Finally, consider what you like talking about.”

On rebranding. Over the past few years, Steve worked through an extensive rebranding of Verblio. In working through the yearlong process, the branding consultant they worked with noted, “What I’m giving you—Verblio—is an empty vessel. You will infuse it with meaning.” Steve shared how they work to do this with a story bridging the gap (?) between Hubspot and Burning Man!

What brand has made Steve smile recently? “I’m going to go with Wistia again,” Steve came back to a favorite brand he’d discussed earlier in the show (we’ve had Chris Savage and Kristen Craft as guests on On Brand). Why the smiles? “Their clever customer service emails.”

To learn more, go to Verblio.com and check out their podcast.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1729 no Transformation-Focused Branding with Allie Martin https://onbrand.libsyn.com/transformation-focused-branding-with-allie-martin “I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find “fame and fortune” and entrepreneurs get a little “selfish” with self-care. We discussed all of this and more on this week’s episode of the On Brand podcast. About Allie Martin Allie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com. Episode Highlights Transformation-focused brand building. “I start with the transformation and work backward. What happens when the customer experiences your brand? People won’t remember what you say but they’ll always remember how you made them feel. To do this, you have to know your customer avatar.” How do you create a customer avatar? “What’s going to get their attention? What’s going to get them to stop the scroll? I like to create a vision board for customer personas or avatars.” As host of the Selfish podcast, I wanted to ask Allie about self-care for entrepreneurs. First, “self-care for entrepreneurs is different” than regular self-care. As an entrepreneur, you can’t always turn off your work at home. What’s one thing we can differently today on the topic of self-care? “One thing you can do is make self-care into one thing.” Allie noted that a big mistake we often make is being too generic when it comes to this topic. What brand has made Allie smile recently? Allie shared a story—driven by story—from the Kentucky Humane Society in Louisville. It made me want to adopt Ethan! To learn more, follow Allie on Instagram and DM her for special bonus materials. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Feb 2021 11:00:00 -0000 full Nick Westergaard “I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find... “I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find “fame and fortune” and entrepreneurs get a little “selfish” with self-care. We discussed all of this and more on this week’s episode of the On Brand podcast. About Allie Martin Allie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com. Episode Highlights Transformation-focused brand building. “I start with the transformation and work backward. What happens when the customer experiences your brand? People won’t remember what you say but they’ll always remember how you made them feel. To do this, you have to know your customer avatar.” How do you create a customer avatar? “What’s going to get their attention? What’s going to get them to stop the scroll? I like to create a vision board for customer personas or avatars.” As host of the Selfish podcast, I wanted to ask Allie about self-care for entrepreneurs. First, “self-care for entrepreneurs is different” than regular self-care. As an entrepreneur, you can’t always turn off your work at home. What’s one thing we can differently today on the topic of self-care? “One thing you can do is make self-care into one thing.” Allie noted that a big mistake we often make is being too generic when it comes to this topic. What brand has made Allie smile recently? Allie shared a story—driven by story—from the Kentucky Humane Society in Louisville. It made me want to adopt Ethan! To learn more, follow Allie on Instagram and DM her for special bonus materials. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find “fame and fortune” and entrepreneurs get a little “selfish” with self-care. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Allie Martin

Allie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star.

She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com.

Episode Highlights

Transformation-focused brand building. “I start with the transformation and work backward. What happens when the customer experiences your brand? People won’t remember what you say but they’ll always remember how you made them feel. To do this, you have to know your customer avatar.”

How do you create a customer avatar? “What’s going to get their attention? What’s going to get them to stop the scroll? I like to create a vision board for customer personas or avatars.”

As host of the Selfish podcast, I wanted to ask Allie about self-care for entrepreneurs. First, “self-care for entrepreneurs is different” than regular self-care. As an entrepreneur, you can’t always turn off your work at home.

What’s one thing we can differently today on the topic of self-care? “One thing you can do is make self-care into one thing.” Allie noted that a big mistake we often make is being too generic when it comes to this topic.

What brand has made Allie smile recently? Allie shared a story—driven by story—from the Kentucky Humane Society in Louisville. It made me want to adopt Ethan!

To learn more, follow Allie on Instagram and DM her for special bonus materials.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1971 no Positioning and Planning for Growth with Benjamin Shapiro https://onbrand.libsyn.com/positioning-and-planning-for-growth-with-benjamin-shapiro “Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a consulting business takes a lot of planning—especially this year. We discussed all of this and more on this week’s episode of the On Brand podcast. About Benjamin Shapiro Benjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business. Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast. Episode Highlights “You can’t get bogged down with all of the things that need your time.” As Benjamin noted, you have to “take a step back and not be an operator for a sec.” You have to plan the time for planning. The GTD mindset. Benjamin pointed to his time with the Handle app for his “getting things done” mindset. Specifically, he focuses on: Triaging Planning Prioritizing Executing Evaluating Above all, “planning is the most important part of everything we do.” When it comes to podcast growth, Benjamin focuses on getting the key questions right: Who are your guests and what do they do after they’ve been on your show? How can you set them up for success in sharing their interview on your show? What brand has made Benjamin smile recently? Benjamin pointed us to Miles Apparel. Like our conversation, they too understand their audience and communicate with them accordingly. To learn more, check out the MarTech Podcast and the Voices of Search Podcast. You can also earn more about Benjamin’s work on his website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Feb 2021 11:00:00 -0000 full Nick Westergaard “Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a... “Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a consulting business takes a lot of planning—especially this year. We discussed all of this and more on this week’s episode of the On Brand podcast. About Benjamin Shapiro Benjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business. Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast. Episode Highlights “You can’t get bogged down with all of the things that need your time.” As Benjamin noted, you have to “take a step back and not be an operator for a sec.” You have to plan the time for planning. The GTD mindset. Benjamin pointed to his time with the Handle app for his “getting things done” mindset. Specifically, he focuses on: Triaging Planning Prioritizing Executing Evaluating Above all, “planning is the most important part of everything we do.” When it comes to podcast growth, Benjamin focuses on getting the key questions right: Who are your guests and what do they do after they’ve been on your show? How can you set them up for success in sharing their interview on your show? What brand has made Benjamin smile recently? Benjamin pointed us to Miles Apparel. Like our conversation, they too understand their audience and communicate with them accordingly. To learn more, check out the MarTech Podcast and the Voices of Search Podcast. You can also earn more about Benjamin’s work on his website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a consulting business takes a lot of planning—especially this year. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Benjamin Shapiro

Benjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.

Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast.

Episode Highlights

“You can’t get bogged down with all of the things that need your time.” As Benjamin noted, you have to “take a step back and not be an operator for a sec.” You have to plan the time for planning.

The GTD mindset. Benjamin pointed to his time with the Handle app for his “getting things done” mindset. Specifically, he focuses on:

  1. Triaging
  2. Planning
  3. Prioritizing
  4. Executing
  5. Evaluating

Above all, “planning is the most important part of everything we do.”

When it comes to podcast growth, Benjamin focuses on getting the key questions right: Who are your guests and what do they do after they’ve been on your show? How can you set them up for success in sharing their interview on your show?

What brand has made Benjamin smile recently? Benjamin pointed us to Miles Apparel. Like our conversation, they too understand their audience and communicate with them accordingly.

To learn more, check out the MarTech Podcast and the Voices of Search Podcast. You can also earn more about Benjamin’s work on his website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2171 no Brand Strategy Is Defined by Choices with Peter Wilken https://onbrand.libsyn.com/brand-strategy-is-defined-by-choices-with-peter-wilken “The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On Brand podcast. About Peter Wilken Allie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com. Episode Highlights In our crowded, distracted, digital world is there still a place for the 30-second ad? I don’t always start with ‘softball’ questions like this but I couldn’t resist this week with the Super Bowl on the horizon. “Yes,” says Peter adding, “There’s something wonderful about the discipline of the 30-second ad.” “Stop thinking about what you’re adding in and more about what you’re taking out,” Peter cautions, noting he sees many struggling with the same mistakes that businesses were struggling with 30 years ago. “Strategy is all about choice.” You have to make decisions on both message and media. “When you understand media you don’t get driven by it. You can end up spending all day feeding the beast.” What brand has made Peter smile recently? “My team—Southhampton FC!” Peter shared noting that British “football” (soccer to those of us stateside) is “about as tribal as you can get.” Specifically, he celebrated the smile he had over the recent win against rival Liverpool. To learn more, go to peterwilken.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Feb 2021 11:00:00 -0000 full Nick Westergaard “The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On... “The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On Brand podcast. About Peter Wilken Allie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com. Episode Highlights In our crowded, distracted, digital world is there still a place for the 30-second ad? I don’t always start with ‘softball’ questions like this but I couldn’t resist this week with the Super Bowl on the horizon. “Yes,” says Peter adding, “There’s something wonderful about the discipline of the 30-second ad.” “Stop thinking about what you’re adding in and more about what you’re taking out,” Peter cautions, noting he sees many struggling with the same mistakes that businesses were struggling with 30 years ago. “Strategy is all about choice.” You have to make decisions on both message and media. “When you understand media you don’t get driven by it. You can end up spending all day feeding the beast.” What brand has made Peter smile recently? “My team—Southhampton FC!” Peter shared noting that British “football” (soccer to those of us stateside) is “about as tribal as you can get.” Specifically, he celebrated the smile he had over the recent win against rival Liverpool. To learn more, go to peterwilken.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On Brand podcast.

About Peter Wilken

Allie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star.

She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com.

Episode Highlights

In our crowded, distracted, digital world is there still a place for the 30-second ad? I don’t always start with ‘softball’ questions like this but I couldn’t resist this week with the Super Bowl on the horizon. “Yes,” says Peter adding, “There’s something wonderful about the discipline of the 30-second ad.”

“Stop thinking about what you’re adding in and more about what you’re taking out,” Peter cautions, noting he sees many struggling with the same mistakes that businesses were struggling with 30 years ago.

“Strategy is all about choice.” You have to make decisions on both message and media. “When you understand media you don’t get driven by it. You can end up spending all day feeding the beast.”

What brand has made Peter smile recently? “My team—Southhampton FC!” Peter shared noting that British “football” (soccer to those of us stateside) is “about as tribal as you can get.” Specifically, he celebrated the smile he had over the recent win against rival Liverpool.

To learn more, go to peterwilken.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1907 no Brand Reinvention During a Pandemic with Joseph Jaffe https://onbrand.libsyn.com/brand-reinvention-during-a-pandemic-with-joseph-jaffe “There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast. About Joseph Jaffe Joseph Jaffe is an author, entrepreneur, and as of March 2020, the host of CoronaTV, a daily streaming interview-based show about hope, positivity, and optimism…and if there’s time left over…a little bit of marketing! To date, he has done just under 200 interviews, including Seth Godin, James Rollins, Jamal Mashburn, Philip Kotler…but by far, the highlight was Nick Westergaard. (NOTE: Here at the On Brand podcast, we run with the bios our guests provide and this is what was provided.) As a speaker, Joseph delivers a brilliant, high impact message with innovative and practical advice for movement towards growth. Jaffe has written 5 books including Life After The 30-Second Spot, Join the Conversation, Flip the Funnel, and Z.E.R.O. His latest book is Built to Suck: The Inevitable Demise of the Corporation…and How to Save It? Visit builttosuck.com to find out how you can suck less. As a thought leader in the marketing and innovation space, he has worked with countless Fortune 500 companies, as well as startups. Joseph currently serves as Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…because let’s face it; we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and crayon. In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program. Episode Highlights How did Corona TV start? “I was one of the first marketing bloggers. I’m a proud marketer.” And then, in the blink of an eye, it all vanished due to COVID-19, which impact Jaffe’s speaking and consulting revenue. “Sometimes strategy is best when it’s retrofitted.” Joseph decided to create a show embracing all of the smart marketers he knew designed to spark hope, positivity, and optimism at a time when we need it most. And CoronaTV was born. What’s the show look like? Check out my recent appearance back in November 2020: “WWCD—What would Carson do?” Jaffe shared how his show has been inspired by the variety and talk show formats of Bill Maher and Johnny Carson. What brand has made Joseph smile recently? “We need to smile. We need to laugh.” This is an opportunity for brands. Joseph shared recent brand-prompted smiles from Budweiser opting out of the Super Bowl in order to promote vaccine-awareness and Patagonia selling used clothes on their website. “Brands should have been doing this from day one.” To learn more, check out CoronaTV.com and everything he’s up to at Joseph’s LinkTree. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Feb 2021 11:00:00 -0000 full Nick Westergaard “There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to... “There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast. About Joseph Jaffe Joseph Jaffe is an author, entrepreneur, and as of March 2020, the host of CoronaTV, a daily streaming interview-based show about hope, positivity, and optimism…and if there’s time left over…a little bit of marketing! To date, he has done just under 200 interviews, including Seth Godin, James Rollins, Jamal Mashburn, Philip Kotler…but by far, the highlight was Nick Westergaard. (NOTE: Here at the On Brand podcast, we run with the bios our guests provide and this is what was provided.) As a speaker, Joseph delivers a brilliant, high impact message with innovative and practical advice for movement towards growth. Jaffe has written 5 books including Life After The 30-Second Spot, Join the Conversation, Flip the Funnel, and Z.E.R.O. His latest book is Built to Suck: The Inevitable Demise of the Corporation…and How to Save It? Visit builttosuck.com to find out how you can suck less. As a thought leader in the marketing and innovation space, he has worked with countless Fortune 500 companies, as well as startups. Joseph currently serves as Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…because let’s face it; we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and crayon. In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program. Episode Highlights How did Corona TV start? “I was one of the first marketing bloggers. I’m a proud marketer.” And then, in the blink of an eye, it all vanished due to COVID-19, which impact Jaffe’s speaking and consulting revenue. “Sometimes strategy is best when it’s retrofitted.” Joseph decided to create a show embracing all of the smart marketers he knew designed to spark hope, positivity, and optimism at a time when we need it most. And CoronaTV was born. What’s the show look like? Check out my recent appearance back in November 2020: “WWCD—What would Carson do?” Jaffe shared how his show has been inspired by the variety and talk show formats of Bill Maher and Johnny Carson. What brand has made Joseph smile recently? “We need to smile. We need to laugh.” This is an opportunity for brands. Joseph shared recent brand-prompted smiles from Budweiser opting out of the Super Bowl in order to promote vaccine-awareness and Patagonia selling used clothes on their website. “Brands should have been doing this from day one.” To learn more, check out CoronaTV.com and everything he’s up to at Joseph’s LinkTree. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast.

About Joseph Jaffe

Joseph Jaffe is an author, entrepreneur, and as of March 2020, the host of CoronaTV, a daily streaming interview-based show about hope, positivity, and optimism…and if there’s time left over…a little bit of marketing! To date, he has done just under 200 interviews, including Seth Godin, James Rollins, Jamal Mashburn, Philip Kotler…but by far, the highlight was Nick Westergaard. (NOTE: Here at the On Brand podcast, we run with the bios our guests provide and this is what was provided.)

As a speaker, Joseph delivers a brilliant, high impact message with innovative and practical advice for movement towards growth. Jaffe has written 5 books including Life After The 30-Second Spot, Join the Conversation, Flip the Funnel, and Z.E.R.O. His latest book is Built to Suck: The Inevitable Demise of the Corporation…and How to Save It? Visit builttosuck.com to find out how you can suck less.

As a thought leader in the marketing and innovation space, he has worked with countless Fortune 500 companies, as well as startups. Joseph currently serves as Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…because let’s face it; we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and crayon.

In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program.

Episode Highlights

How did Corona TV start? “I was one of the first marketing bloggers. I’m a proud marketer.” And then, in the blink of an eye, it all vanished due to COVID-19, which impact Jaffe’s speaking and consulting revenue.

“Sometimes strategy is best when it’s retrofitted.” Joseph decided to create a show embracing all of the smart marketers he knew designed to spark hope, positivity, and optimism at a time when we need it most. And CoronaTV was born. What’s the show look like? Check out my recent appearance back in November 2020:

“WWCD—What would Carson do?” Jaffe shared how his show has been inspired by the variety and talk show formats of Bill Maher and Johnny Carson.

What brand has made Joseph smile recently? “We need to smile. We need to laugh.” This is an opportunity for brands. Joseph shared recent brand-prompted smiles from Budweiser opting out of the Super Bowl in order to promote vaccine-awareness and Patagonia selling used clothes on their website. “Brands should have been doing this from day one.”

To learn more, check out CoronaTV.com and everything he’s up to at Joseph’s LinkTree.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2303 no How Leaders Create Culture Virtually with David Burkus https://onbrand.libsyn.com/how-leaders-create-culture-virtually-with-david-burkus After a brief holiday hiatus, the On Brand podcast is back for 2021! And we're kicking things off with an exciting new topic and guest. As we've discussed in various episodes through the years, leadership is critical in the development of standout brands. Already a challenging pursuit, leadership got a whole lot harder this past year. This week on the show, I was joined by David Burkus, author of the new book Leading from Anywhere.  About David Burkus One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever. He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy. A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University. Episode Highlights So, what's David's new book Leading from Anywhere all about? Written in just six months, Leading from Anywhere looks at the characteristics of managing successful remote teams today.  “We often talk about leaders and we think of the grandiose speeches, the charismatic presence, and those sorts of things. And none of that really matters when you're one little digital square in a Brady Bunch on Zoom. But there's still a lot that leaders do around culture that really matters.”  “Leaders have to be deliberate about building culture.” David walked us through what leaders need to remember to be successful today. “It's less of a tools thing and more about how we use them. Remember—meetings sucked before this!” What's one thing leaders need to watch in the year ahead? “Many aren't thinking enough about the fact that a large percentage of the workforce won't want to come back in the same way that they were before.” This issue alone raises several additional questions around salary, employee geography, benefits, and more. What brand has made David smile recently? David shared the story of Pela—compostable phone cases made from sustainable materials. To learn more, go to davidburkus.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 26 Jan 2021 11:00:00 -0000 full Nick Westergaard After a brief holiday hiatus, the On Brand podcast is back for 2021! And we're kicking things off with an exciting new topic and guest. As we've discussed in various episodes through the years, leadership is critical in the development of standout... After a brief holiday hiatus, the On Brand podcast is back for 2021! And we're kicking things off with an exciting new topic and guest. As we've discussed in various episodes through the years, leadership is critical in the development of standout brands. Already a challenging pursuit, leadership got a whole lot harder this past year. This week on the show, I was joined by David Burkus, author of the new book Leading from Anywhere.  About David Burkus One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever. He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy. A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University. Episode Highlights So, what's David's new book Leading from Anywhere all about? Written in just six months, Leading from Anywhere looks at the characteristics of managing successful remote teams today.  “We often talk about leaders and we think of the grandiose speeches, the charismatic presence, and those sorts of things. And none of that really matters when you're one little digital square in a Brady Bunch on Zoom. But there's still a lot that leaders do around culture that really matters.”  “Leaders have to be deliberate about building culture.” David walked us through what leaders need to remember to be successful today. “It's less of a tools thing and more about how we use them. Remember—meetings sucked before this!” What's one thing leaders need to watch in the year ahead? “Many aren't thinking enough about the fact that a large percentage of the workforce won't want to come back in the same way that they were before.” This issue alone raises several additional questions around salary, employee geography, benefits, and more. What brand has made David smile recently? David shared the story of Pela—compostable phone cases made from sustainable materials. To learn more, go to davidburkus.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices After a brief holiday hiatus, the On Brand podcast is back for 2021! And we're kicking things off with an exciting new topic and guest. As we've discussed in various episodes through the years, leadership is critical in the development of standout brands. Already a challenging pursuit, leadership got a whole lot harder this past year. This week on the show, I was joined by David Burkus, author of the new book Leading from Anywhere. 

About David Burkus

One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

Episode Highlights

So, what's David's new book Leading from Anywhere all about? Written in just six months, Leading from Anywhere looks at the characteristics of managing successful remote teams today.

 “We often talk about leaders and we think of the grandiose speeches, the charismatic presence, and those sorts of things. And none of that really matters when you're one little digital square in a Brady Bunch on Zoom. But there's still a lot that leaders do around culture that really matters.”

 “Leaders have to be deliberate about building culture.” David walked us through what leaders need to remember to be successful today. “It's less of a tools thing and more about how we use them. Remember—meetings sucked before this!”

What's one thing leaders need to watch in the year ahead? “Many aren't thinking enough about the fact that a large percentage of the workforce won't want to come back in the same way that they were before.” This issue alone raises several additional questions around salary, employee geography, benefits, and more.

What brand has made David smile recently? David shared the story of Pela—compostable phone cases made from sustainable materials.

To learn more, go to davidburkus.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1964 no Social Impact in Small Bites with Angel Mason Broadus https://onbrand.libsyn.com/social-impact-in-small-bites-with-angel-mason-broadus “What we're finding in nonprofit marketing today is that it's really about helping people see the impact they're having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and social good. However, she was quick to note that this takes a lot of work—often accomplished in what she calls “small bites.” We discussed all of this and more on this week's episode of the On Brand podcast. About Angel Mason Broadus Angel Mason Broadus, along with her wife, Kristine, is the co-owner of the fabulous, do-gooding, creative and colorful marketing and PR agency, Puzzle Pieces Marketing. Founded in 2009, PPM focuses on social good and providing services that benefit their community, working primarily with nonprofits and mission-driven businesses to develop strategies that inspire action. In the spirit of giving back, Angel also serves as a member of the Board of Directors for North County Philanthropy Council, Moonlight Cultural Foundation, and Point Loma Nazarene Marketing Advisory Board. Episode Highlights What led Angel and Puzzle Pieces to their nonprofit focus? “We started with small businesses and solopreneurs but over time we wanted to focus more and more on what makes us happy.” For Angel and Kristine, that led to their nonprofit/social good focus. What's the biggest difference in nonprofit marketing? “It's all about helping people realize the impact they're having versus the heavy story. Especially today.” What brand has made Angel smile recently? Angel pointed to one of my favorite smile-worthy brands—Dollar Shave Club! To learn more, go to the Puzzle Pieces Marketing website and follow their brand on Twitter, Instagram, and TikTok. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Dec 2020 11:00:00 -0000 full Nick Westergaard “What we're finding in nonprofit marketing today is that it's really about helping people see the impact they're having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and... “What we're finding in nonprofit marketing today is that it's really about helping people see the impact they're having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and social good. However, she was quick to note that this takes a lot of work—often accomplished in what she calls “small bites.” We discussed all of this and more on this week's episode of the On Brand podcast. About Angel Mason Broadus Angel Mason Broadus, along with her wife, Kristine, is the co-owner of the fabulous, do-gooding, creative and colorful marketing and PR agency, Puzzle Pieces Marketing. Founded in 2009, PPM focuses on social good and providing services that benefit their community, working primarily with nonprofits and mission-driven businesses to develop strategies that inspire action. In the spirit of giving back, Angel also serves as a member of the Board of Directors for North County Philanthropy Council, Moonlight Cultural Foundation, and Point Loma Nazarene Marketing Advisory Board. Episode Highlights What led Angel and Puzzle Pieces to their nonprofit focus? “We started with small businesses and solopreneurs but over time we wanted to focus more and more on what makes us happy.” For Angel and Kristine, that led to their nonprofit/social good focus. What's the biggest difference in nonprofit marketing? “It's all about helping people realize the impact they're having versus the heavy story. Especially today.” What brand has made Angel smile recently? Angel pointed to one of my favorite smile-worthy brands—Dollar Shave Club! To learn more, go to the Puzzle Pieces Marketing website and follow their brand on Twitter, Instagram, and TikTok. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “What we're finding in nonprofit marketing today is that it's really about helping people see the impact they're having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and social good. However, she was quick to note that this takes a lot of work—often accomplished in what she calls “small bites.” We discussed all of this and more on this week's episode of the On Brand podcast.

About Angel Mason Broadus

Angel Mason Broadus, along with her wife, Kristine, is the co-owner of the fabulous, do-gooding, creative and colorful marketing and PR agency, Puzzle Pieces Marketing. Founded in 2009, PPM focuses on social good and providing services that benefit their community, working primarily with nonprofits and mission-driven businesses to develop strategies that inspire action. In the spirit of giving back, Angel also serves as a member of the Board of Directors for North County Philanthropy Council, Moonlight Cultural Foundation, and Point Loma Nazarene Marketing Advisory Board.

Episode Highlights

What led Angel and Puzzle Pieces to their nonprofit focus? “We started with small businesses and solopreneurs but over time we wanted to focus more and more on what makes us happy.” For Angel and Kristine, that led to their nonprofit/social good focus.

What's the biggest difference in nonprofit marketing? “It's all about helping people realize the impact they're having versus the heavy story. Especially today.”

What brand has made Angel smile recently? Angel pointed to one of my favorite smile-worthy brands—Dollar Shave Club!

To learn more, go to the Puzzle Pieces Marketing website and follow their brand on Twitter, Instagram, and TikTok.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1803 no How to Build an Unignorable Brand with Peter Levitan https://onbrand.libsyn.com/how-to-build-an-unignorable-brand-with-peter-levitan “The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A lifelong believer in the art and science of building brands, he spends his time these days advising agencies on business development. We discussed all of this and more on this week’s episode of the On Brand podcast. About Peter Levitan Peter Levitan brings years of experience to his work as an agency consultant and CEO coach. After graduating from the San Francisco Art Institute and co-founding a successful photography company, Peter entered the world of advertising in 1980. During his 16 years at Saatchi & Saatchi Advertising Worldwide, he ran business development across Europe and the US, was EVP Management Director in London and New York, and was GM of the Minneapolis office. In 1995, Peter discovered early-stage digital marketing and left the agency to invent the online newspaper industry for Conde Nast. The Newspaper Association of America named Peter its New Media Pioneer. In 2000, Peter founded the startup ActiveBuddy and raised $30 million, eventually selling the intelligent agency bot technology to Microsoft. Peter bought the Oregon-based ad agency Citrus in 2002. Under Peter’s leadership, Citrus delivered national and uber local advertising for clients including Nike, Harrah’s Casinos, and Legalzoom. Peter sold Citrus in 2014, making it one of three agencies he has successfully bought and sold. Peter now lives in San Miguel de Allende, Mexico, and uses his vast experience to counsel advertising, digital, and PR agencies across the globe. He blogs about business development with an average of 65,000 views per year, hosts the Advertising Stories podcast, and authored the book The Levitan Pitch: Buy This Book. Win More Pitches. Peter knows more about ad agency business development than any other human. His programs deliver a very detailed strategic plan sandwiched between efficient branding and messaging programs that are designed to make an agency unignorable. Episode Highlights We began this week’s show by discussing Peter’s background in art and photography. Specifically, I asked if this informed his advertising agency career and how. “I’m a believer in the art and science of branding. Photography is an art and science.” We then explored how this is applied to new media like TikTok. What are agencies struggling with most today? As an advisor to advertising, digital, and PR agencies across the globe, I wanted Peter’s take on what challenges he’s seeing most. “It’s still a lot of the cobbler’s son having bad shoes. And trying to be everything to everybody.” As Peter reminded us, focus is your friend. Where should agencies start when it comes to focus? “I start with a business plan. I know—shocking.” Peter also stressed that good business plans don’t have to be complex. “I don’t need notebooks for a business plan.” What brand has made Peter smile recently? Peter shared his delight at Ford reintroducing the Bronco. This provided a great example of the types of emotions and nostalgia that brands can stir up. To learn more, go to PeterLevitan.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Dec 2020 11:00:00 -0000 full Nick Westergaard “The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A... “The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A lifelong believer in the art and science of building brands, he spends his time these days advising agencies on business development. We discussed all of this and more on this week’s episode of the On Brand podcast. About Peter Levitan Peter Levitan brings years of experience to his work as an agency consultant and CEO coach. After graduating from the San Francisco Art Institute and co-founding a successful photography company, Peter entered the world of advertising in 1980. During his 16 years at Saatchi & Saatchi Advertising Worldwide, he ran business development across Europe and the US, was EVP Management Director in London and New York, and was GM of the Minneapolis office. In 1995, Peter discovered early-stage digital marketing and left the agency to invent the online newspaper industry for Conde Nast. The Newspaper Association of America named Peter its New Media Pioneer. In 2000, Peter founded the startup ActiveBuddy and raised $30 million, eventually selling the intelligent agency bot technology to Microsoft. Peter bought the Oregon-based ad agency Citrus in 2002. Under Peter’s leadership, Citrus delivered national and uber local advertising for clients including Nike, Harrah’s Casinos, and Legalzoom. Peter sold Citrus in 2014, making it one of three agencies he has successfully bought and sold. Peter now lives in San Miguel de Allende, Mexico, and uses his vast experience to counsel advertising, digital, and PR agencies across the globe. He blogs about business development with an average of 65,000 views per year, hosts the Advertising Stories podcast, and authored the book The Levitan Pitch: Buy This Book. Win More Pitches. Peter knows more about ad agency business development than any other human. His programs deliver a very detailed strategic plan sandwiched between efficient branding and messaging programs that are designed to make an agency unignorable. Episode Highlights We began this week’s show by discussing Peter’s background in art and photography. Specifically, I asked if this informed his advertising agency career and how. “I’m a believer in the art and science of branding. Photography is an art and science.” We then explored how this is applied to new media like TikTok. What are agencies struggling with most today? As an advisor to advertising, digital, and PR agencies across the globe, I wanted Peter’s take on what challenges he’s seeing most. “It’s still a lot of the cobbler’s son having bad shoes. And trying to be everything to everybody.” As Peter reminded us, focus is your friend. Where should agencies start when it comes to focus? “I start with a business plan. I know—shocking.” Peter also stressed that good business plans don’t have to be complex. “I don’t need notebooks for a business plan.” What brand has made Peter smile recently? Peter shared his delight at Ford reintroducing the Bronco. This provided a great example of the types of emotions and nostalgia that brands can stir up. To learn more, go to PeterLevitan.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A lifelong believer in the art and science of building brands, he spends his time these days advising agencies on business development. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Peter Levitan

Peter Levitan brings years of experience to his work as an agency consultant and CEO coach. After graduating from the San Francisco Art Institute and co-founding a successful photography company, Peter entered the world of advertising in 1980. During his 16 years at Saatchi & Saatchi Advertising Worldwide, he ran business development across Europe and the US, was EVP Management Director in London and New York, and was GM of the Minneapolis office.

In 1995, Peter discovered early-stage digital marketing and left the agency to invent the online newspaper industry for Conde Nast. The Newspaper Association of America named Peter its New Media Pioneer. In 2000, Peter founded the startup ActiveBuddy and raised $30 million, eventually selling the intelligent agency bot technology to Microsoft. Peter bought the Oregon-based ad agency Citrus in 2002. Under Peter’s leadership, Citrus delivered national and uber local advertising for clients including Nike, Harrah’s Casinos, and Legalzoom. Peter sold Citrus in 2014, making it one of three agencies he has successfully bought and sold.

Peter now lives in San Miguel de Allende, Mexico, and uses his vast experience to counsel advertising, digital, and PR agencies across the globe. He blogs about business development with an average of 65,000 views per year, hosts the Advertising Stories podcast, and authored the book The Levitan Pitch: Buy This Book. Win More Pitches. Peter knows more about ad agency business development than any other human. His programs deliver a very detailed strategic plan sandwiched between efficient branding and messaging programs that are designed to make an agency unignorable.

Episode Highlights

We began this week’s show by discussing Peter’s background in art and photography. Specifically, I asked if this informed his advertising agency career and how. “I’m a believer in the art and science of branding. Photography is an art and science.” We then explored how this is applied to new media like TikTok.

What are agencies struggling with most today? As an advisor to advertising, digital, and PR agencies across the globe, I wanted Peter’s take on what challenges he’s seeing most. “It’s still a lot of the cobbler’s son having bad shoes. And trying to be everything to everybody.” As Peter reminded us, focus is your friend.

Where should agencies start when it comes to focus? “I start with a business plan. I know—shocking.” Peter also stressed that good business plans don’t have to be complex. “I don’t need notebooks for a business plan.”

What brand has made Peter smile recently? Peter shared his delight at Ford reintroducing the Bronco. This provided a great example of the types of emotions and nostalgia that brands can stir up.

To learn more, go to PeterLevitan.com.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1789 no Using AI to Simplify Logo Design with Richard Lau https://onbrand.libsyn.com/using-ai-to-simplify-logo-design-with-richard-lau Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who's launched several helpful businesses that he's eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design, AI, and more on this week’s episode of the On Brand podcast. About Richard Lau Richard Lau has generated millions of dollars in revenue in the internet industry. NamesCon, his in-person conference focused on domain names, began as an idea in the fall of 2013 and is now part of the GoDaddy family. Resume.com is an online resume builder for millions of job seekers and is another of Richard’s recent successful exits, this time to Indeed.com. His current project is Logo.com - an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes. Episode Highlights Is Logo.com trying to replace human designers? Not at all! As Richard notes, Logo.com is a complimentary service. It's to help those who “have an idea and need a logo quickly. It's not meant to replace an SMB or design firm.” The correlation between logo simplicity and company size. Richard shared a unique anecdote during the show. “The larger the company, the more simple the logo. The more intricately designed a logo is, the smaller the company often is.” Look no further than Apple. Their first logo featured an actual depiction of the story behind the brand's name (Newton's apple falling from a tree). Through the years as the company has grown, their logo has gotten more simple and streamlined. Alas, as Richard and I discussed, simple is hard. What brand has made Richard smile recently? Nostalgia can be a potent ingredient in the brands that stand out in our hearts and minds. One brand that takes Richard back to his childhood is Hostess. In fact, he had a treat on his desk that his son had gotten for him! Of course, we talked about the Hostess logo, too. To learn more, go to Logo.com and connect with Richard on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Dec 2020 11:00:00 -0000 full Nick Westergaard Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who's launched several helpful businesses that he's eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design,... Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who's launched several helpful businesses that he's eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design, AI, and more on this week’s episode of the On Brand podcast. About Richard Lau Richard Lau has generated millions of dollars in revenue in the internet industry. NamesCon, his in-person conference focused on domain names, began as an idea in the fall of 2013 and is now part of the GoDaddy family. Resume.com is an online resume builder for millions of job seekers and is another of Richard’s recent successful exits, this time to Indeed.com. His current project is Logo.com - an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes. Episode Highlights Is Logo.com trying to replace human designers? Not at all! As Richard notes, Logo.com is a complimentary service. It's to help those who “have an idea and need a logo quickly. It's not meant to replace an SMB or design firm.” The correlation between logo simplicity and company size. Richard shared a unique anecdote during the show. “The larger the company, the more simple the logo. The more intricately designed a logo is, the smaller the company often is.” Look no further than Apple. Their first logo featured an actual depiction of the story behind the brand's name (Newton's apple falling from a tree). Through the years as the company has grown, their logo has gotten more simple and streamlined. Alas, as Richard and I discussed, simple is hard. What brand has made Richard smile recently? Nostalgia can be a potent ingredient in the brands that stand out in our hearts and minds. One brand that takes Richard back to his childhood is Hostess. In fact, he had a treat on his desk that his son had gotten for him! Of course, we talked about the Hostess logo, too. To learn more, go to Logo.com and connect with Richard on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who's launched several helpful businesses that he's eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design, AI, and more on this week’s episode of the On Brand podcast.

About Richard Lau

Richard Lau has generated millions of dollars in revenue in the internet industry. NamesCon, his in-person conference focused on domain names, began as an idea in the fall of 2013 and is now part of the GoDaddy family. Resume.com is an online resume builder for millions of job seekers and is another of Richard’s recent successful exits, this time to Indeed.com. His current project is Logo.com - an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes.

Episode Highlights

Is Logo.com trying to replace human designers? Not at all! As Richard notes, Logo.com is a complimentary service. It's to help those who “have an idea and need a logo quickly. It's not meant to replace an SMB or design firm.”

The correlation between logo simplicity and company size. Richard shared a unique anecdote during the show. “The larger the company, the more simple the logo. The more intricately designed a logo is, the smaller the company often is.”

Look no further than Apple. Their first logo featured an actual depiction of the story behind the brand's name (Newton's apple falling from a tree). Through the years as the company has grown, their logo has gotten more simple and streamlined. Alas, as Richard and I discussed, simple is hard.

What brand has made Richard smile recently? Nostalgia can be a potent ingredient in the brands that stand out in our hearts and minds. One brand that takes Richard back to his childhood is Hostess. In fact, he had a treat on his desk that his son had gotten for him! Of course, we talked about the Hostess logo, too.

To learn more, go to Logo.com and connect with Richard on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1904 no Marketing with Empathy and Gratitude with Rob Volpe https://onbrand.libsyn.com/marketing-with-empathy-and-gratitude-with-rob-volpe “Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now more than ever, people want empathy from brands. Yet, collectively, we’ve never been less empathetic. How do we fix this and how can we use these tools to better connect with our customers? Rob Volpe of insight strategy firm Ignite 360 explains on this week’s episode of the On Brand podcast. About Rob Volpe Rob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of insight strategy firm Ignite 360, he leads a team of insights, strategy and creative professionals serving the world’s leading brands across a range of industries. As a thought leader in the role of empathy in marketing and the workplace, he frequently talks on the topic, is cited in media, and writes about building and applying empathy. He’s finishing his first book, Everyday Americans, which explores his own journey to an empathetic understanding of Americans through his ethnographic work. Episode Highlights The five steps to empathy. At a time when we’re struggling with a collective empathy deficit, it’s important to understand the five steps that lead to better empathy: Dismantle judgment Ask good questions Actively listen Integrate into understanding Solution making Rob gave a summary of each during our interview. How does empathy help us connect with customers? First, Rob detailed the two types of empathy—cognitive empathy and affective empathy. Affective empathy is the emotional, squishy thing that can be hard to grasp. However, cognitive empathy is perspective-taking, which is critical in the world of work as we’re constantly trying to “understand our consumers or colleagues.” “We need both the what data and the why data.” As Rob said, “The what data is the quantitative and the why data is the qualitative. We need both the data and the story.” What does our empathy crisis mean when it comes to COVID-19? “250,000 have died,” Rob noted grimly. To better understand how people feel about this, Ignite 360 launched their Navigating the New Normal podcast, which now includes over 450 hours of interviews with real Americans struggling with COVID-19 and the world today. What brand has made Rob smile recently? Noting that we’ll be seeing more from gratitude as a macro trend, Rob pointed to his recent purchase of a Peloton bike and their corresponding empathic marketing and messaging. To learn more, go to the Ignite 360 website and connect with Rob on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Nov 2020 11:00:00 -0000 full Nick Westergaard “Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now more than ever, people want empathy from brands. Yet, collectively,... “Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now more than ever, people want empathy from brands. Yet, collectively, we’ve never been less empathetic. How do we fix this and how can we use these tools to better connect with our customers? Rob Volpe of insight strategy firm Ignite 360 explains on this week’s episode of the On Brand podcast. About Rob Volpe Rob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of insight strategy firm Ignite 360, he leads a team of insights, strategy and creative professionals serving the world’s leading brands across a range of industries. As a thought leader in the role of empathy in marketing and the workplace, he frequently talks on the topic, is cited in media, and writes about building and applying empathy. He’s finishing his first book, Everyday Americans, which explores his own journey to an empathetic understanding of Americans through his ethnographic work. Episode Highlights The five steps to empathy. At a time when we’re struggling with a collective empathy deficit, it’s important to understand the five steps that lead to better empathy: Dismantle judgment Ask good questions Actively listen Integrate into understanding Solution making Rob gave a summary of each during our interview. How does empathy help us connect with customers? First, Rob detailed the two types of empathy—cognitive empathy and affective empathy. Affective empathy is the emotional, squishy thing that can be hard to grasp. However, cognitive empathy is perspective-taking, which is critical in the world of work as we’re constantly trying to “understand our consumers or colleagues.” “We need both the what data and the why data.” As Rob said, “The what data is the quantitative and the why data is the qualitative. We need both the data and the story.” What does our empathy crisis mean when it comes to COVID-19? “250,000 have died,” Rob noted grimly. To better understand how people feel about this, Ignite 360 launched their Navigating the New Normal podcast, which now includes over 450 hours of interviews with real Americans struggling with COVID-19 and the world today. What brand has made Rob smile recently? Noting that we’ll be seeing more from gratitude as a macro trend, Rob pointed to his recent purchase of a Peloton bike and their corresponding empathic marketing and messaging. To learn more, go to the Ignite 360 website and connect with Rob on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now more than ever, people want empathy from brands. Yet, collectively, we’ve never been less empathetic. How do we fix this and how can we use these tools to better connect with our customers? Rob Volpe of insight strategy firm Ignite 360 explains on this week’s episode of the On Brand podcast.

About Rob Volpe

Rob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of insight strategy firm Ignite 360, he leads a team of insights, strategy and creative professionals serving the world’s leading brands across a range of industries.

As a thought leader in the role of empathy in marketing and the workplace, he frequently talks on the topic, is cited in media, and writes about building and applying empathy. He’s finishing his first book, Everyday Americans, which explores his own journey to an empathetic understanding of Americans through his ethnographic work.

Episode Highlights

The five steps to empathy. At a time when we’re struggling with a collective empathy deficit, it’s important to understand the five steps that lead to better empathy:

  1. Dismantle judgment
  2. Ask good questions
  3. Actively listen
  4. Integrate into understanding
  5. Solution making

Rob gave a summary of each during our interview.

How does empathy help us connect with customers? First, Rob detailed the two types of empathy—cognitive empathy and affective empathy. Affective empathy is the emotional, squishy thing that can be hard to grasp. However, cognitive empathy is perspective-taking, which is critical in the world of work as we’re constantly trying to “understand our consumers or colleagues.”

“We need both the what data and the why data.” As Rob said, “The what data is the quantitative and the why data is the qualitative. We need both the data and the story.”

What does our empathy crisis mean when it comes to COVID-19? “250,000 have died,” Rob noted grimly. To better understand how people feel about this, Ignite 360 launched their Navigating the New Normal podcast, which now includes over 450 hours of interviews with real Americans struggling with COVID-19 and the world today.

What brand has made Rob smile recently? Noting that we’ll be seeing more from gratitude as a macro trend, Rob pointed to his recent purchase of a Peloton bike and their corresponding empathic marketing and messaging.

To learn more, go to the Ignite 360 website and connect with Rob on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1961 no The On Brand Thanksgiving Special with Joseph Jaffe https://onbrand.libsyn.com/the-on-brand-thanksgiving-special-with-joseph-jaffe My guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a very special conversation. We talked about some of my favorite things like branding and Star Trek and the communication secrets of the U.S. presidents. It was a lot of fun. I hope you enjoy it and please be sure to check out Joseph Jaffe’s CoronaTV on your favorite social networks. I’ll be back next week with another great interview. In the meantime, Happy Thanksgiving! About Joseph Jaffe and Corona TV CoronaTV happens every weekday(and sometimes on weekends) at 12noon EST at www.JaffeJuice.TV. During the week, there is an after-show on Zoom for 30 mins and you are all invited! To learn more, visit josephjaffe.com to learn more about booking Joseph for a keynote, workshop or event. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Nov 2020 11:00:00 -0000 full Nick Westergaard My guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a... My guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a very special conversation. We talked about some of my favorite things like branding and Star Trek and the communication secrets of the U.S. presidents. It was a lot of fun. I hope you enjoy it and please be sure to check out Joseph Jaffe’s CoronaTV on your favorite social networks. I’ll be back next week with another great interview. In the meantime, Happy Thanksgiving! About Joseph Jaffe and Corona TV CoronaTV happens every weekday(and sometimes on weekends) at 12noon EST at www.JaffeJuice.TV. During the week, there is an after-show on Zoom for 30 mins and you are all invited! To learn more, visit josephjaffe.com to learn more about booking Joseph for a keynote, workshop or event. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices My guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a very special conversation. We talked about some of my favorite things like branding and Star Trek and the communication secrets of the U.S. presidents. It was a lot of fun. I hope you enjoy it and please be sure to check out Joseph Jaffe’s CoronaTV on your favorite social networks. I’ll be back next week with another great interview. In the meantime, Happy Thanksgiving!

About Joseph Jaffe and Corona TV

CoronaTV happens every weekday(and sometimes on weekends) at 12noon EST at www.JaffeJuice.TV. During the week, there is an after-show on Zoom for 30 mins and you are all invited!

To learn more, visit josephjaffe.com to learn more about booking Joseph for a keynote, workshop or event.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3618 no Why Licensing Is Invisible Marketing with Jeff Lotman https://onbrand.libsyn.com/why-licensing-is-invisible-marketing-with-jeff-lotman “People put a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one you think of. But there are brands that have to think differently, especially brands in retail.” Jeff Lotman has an iconic career both as a brand strategist at his firm Global Icons and as a retailer as the owner of Fred Segal. He’s also the author of the book Invisible Marketing. We discussed all of this and more this week on the On Brand podcast. About Jeff Lotman Jeff Lotman is the driving force behind Global Icons, the world’s leading brand-focused agency with over $5 billion in retail sales and a client roster that includes Kleenex, Hostess, Lamborghini, NOKIA, and USPS, among others. He is also the owner of Fred Segal, LA's iconic fashion brand, and author of the best selling book, Invisible Marketing: A Hidden Tool For Connecting With Consumers Through Licensing. Episode Highlights Why is licensing “invisible marketing” as Jeff’s book of the same name suggests? “Because most don’t think of it!” Jeff noted during the podcast. You’re taking the customer's trust of a brand—which is valuable—and extending it somewhere else. “We’re selling rarified air. It’s intangible.” When should a brand start to think about licensing? “You have to be number one in something first.” Jeff pointed to examples such as White Castle, known both in their region and for their sliders. How do you know where to extend? “You have to ask—and test it out.” Being a brand licensing expert, I had to ask Jeff for his best and worst examples. His favorite? Vicks—known for their Vaporub—successfully extended their brand into the humidifier space with an artfully designed, cough-drop shaped device. And his not-so-good example …? Zippo—known for its iconic lighters—tried to market a perfume. “You can't just throw your logo on it.” There has to be a fit. What brand has made Jeff smile recently? Jeff pointed to another great licensing case study—Taco Bell and Doritos. “It was great! How had they not done this before?" To learn more, check out the Global Icons website and Jeff’s book Invisible Marketing. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Nov 2020 11:00:00 -0000 full Nick Westergaard “People put a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one you think of. But there are brands that have to think differently, especially brands in retail.” Jeff Lotman has... “People put a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one you think of. But there are brands that have to think differently, especially brands in retail.” Jeff Lotman has an iconic career both as a brand strategist at his firm Global Icons and as a retailer as the owner of Fred Segal. He’s also the author of the book Invisible Marketing. We discussed all of this and more this week on the On Brand podcast. About Jeff Lotman Jeff Lotman is the driving force behind Global Icons, the world’s leading brand-focused agency with over $5 billion in retail sales and a client roster that includes Kleenex, Hostess, Lamborghini, NOKIA, and USPS, among others. He is also the owner of Fred Segal, LA's iconic fashion brand, and author of the best selling book, Invisible Marketing: A Hidden Tool For Connecting With Consumers Through Licensing. Episode Highlights Why is licensing “invisible marketing” as Jeff’s book of the same name suggests? “Because most don’t think of it!” Jeff noted during the podcast. You’re taking the customer's trust of a brand—which is valuable—and extending it somewhere else. “We’re selling rarified air. It’s intangible.” When should a brand start to think about licensing? “You have to be number one in something first.” Jeff pointed to examples such as White Castle, known both in their region and for their sliders. How do you know where to extend? “You have to ask—and test it out.” Being a brand licensing expert, I had to ask Jeff for his best and worst examples. His favorite? Vicks—known for their Vaporub—successfully extended their brand into the humidifier space with an artfully designed, cough-drop shaped device. And his not-so-good example …? Zippo—known for its iconic lighters—tried to market a perfume. “You can't just throw your logo on it.” There has to be a fit. What brand has made Jeff smile recently? Jeff pointed to another great licensing case study—Taco Bell and Doritos. “It was great! How had they not done this before?" To learn more, check out the Global Icons website and Jeff’s book Invisible Marketing. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “People put a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one you think of. But there are brands that have to think differently, especially brands in retail.” Jeff Lotman has an iconic career both as a brand strategist at his firm Global Icons and as a retailer as the owner of Fred Segal. He’s also the author of the book Invisible Marketing. We discussed all of this and more this week on the On Brand podcast.

About Jeff Lotman

Jeff Lotman is the driving force behind Global Icons, the world’s leading brand-focused agency with over $5 billion in retail sales and a client roster that includes Kleenex, Hostess, Lamborghini, NOKIA, and USPS, among others. He is also the owner of Fred Segal, LA's iconic fashion brand, and author of the best selling book, Invisible Marketing: A Hidden Tool For Connecting With Consumers Through Licensing.

Episode Highlights

Why is licensing “invisible marketing” as Jeff’s book of the same name suggests? “Because most don’t think of it!” Jeff noted during the podcast. You’re taking the customer's trust of a brand—which is valuable—and extending it somewhere else. “We’re selling rarified air. It’s intangible.”

When should a brand start to think about licensing? “You have to be number one in something first.” Jeff pointed to examples such as White Castle, known both in their region and for their sliders.

How do you know where to extend? “You have to ask—and test it out.”

Being a brand licensing expert, I had to ask Jeff for his best and worst examples. His favorite? Vicks—known for their Vaporub—successfully extended their brand into the humidifier space with an artfully designed, cough-drop shaped device. And his not-so-good example …? Zippo—known for its iconic lighters—tried to market a perfume. “You can't just throw your logo on it.” There has to be a fit.

What brand has made Jeff smile recently? Jeff pointed to another great licensing case study—Taco Bell and Doritos. “It was great! How had they not done this before?"

To learn more, check out the Global Icons website and Jeff’s book Invisible Marketing.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1708 no Unlocking the Power of Video Storytelling with Doug Scott https://onbrand.libsyn.com/unlocking-the-power-of-video-storytelling-with-doug-scott “I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in brand strategy, Doug Scott helps nonprofit brands worldwide unlock the power of video storytelling. We discussed video, social media, brand style guides, and more this week on the On Brand podcast.  About Doug Scott Doug Scott is the founder and CEO of Tectonic Video, a leading video agency for nonprofits. His team works with nonprofits across the US and around the world to create award-winning videos that drive results. His work has been featured in The New York Times, NPR, CNN and AdWeek and he is a frequent guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Episode Highlights Why is video so effective and engaging? “Video continues to be ascendant in all brand communication because video is extremely efficient. It can show in seconds what it takes thousands of words to say.” Video by the numbers. Doug shared some compelling stats with us including the fact that Facebook posts with video are viewed five times longer than static content. Furthermore, the preference for video increases as age decreases. A video-centric brand style guide. “I don’t think enough thought goes into how to translate brand style guides into visual videos. There’s often nothing about visual video storytelling. What’s the brand experience for video and how does that look different?” The three types of video every brand needs. First, there’s the brand overview video. “This is a restatement of the values of your brand.” Second, testimonial videos from customers. “How do you want those stories told?” And, finally, a campaign video reinforcing your current key messaging. Doug also shared other “nice-to-have” videos including internal HR and culture videos and social media videos. “Production doesn’t always correlate to success.” Many often feel that they have to make the best, most-polished video to ensure success. “Your iPhone is fine a lot of the time,” Doug shared. Why? “A visual language has been established for (low-production) iPhone videos on social media. They also feel very authentic.” What brand has made Doug smile recently? “I might upset some of your listeners with this one,” Doug warned before sharing that The Lincoln Project—a group of “disaffected Republicans” creating anti-Trump videos—is the brand that has made him smile. Like our conversation during this episode, it came back to the group’s consistent visual voice across their videos. “You know right away it’s one of their videos.” To learn more, go to tectonic.video. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Nov 2020 11:00:00 -0000 full Nick Westergaard “I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in brand strategy, Doug Scott helps nonprofit brands worldwide unlock the power of video... “I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in brand strategy, Doug Scott helps nonprofit brands worldwide unlock the power of video storytelling. We discussed video, social media, brand style guides, and more this week on the On Brand podcast.  About Doug Scott Doug Scott is the founder and CEO of Tectonic Video, a leading video agency for nonprofits. His team works with nonprofits across the US and around the world to create award-winning videos that drive results. His work has been featured in The New York Times, NPR, CNN and AdWeek and he is a frequent guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Episode Highlights Why is video so effective and engaging? “Video continues to be ascendant in all brand communication because video is extremely efficient. It can show in seconds what it takes thousands of words to say.” Video by the numbers. Doug shared some compelling stats with us including the fact that Facebook posts with video are viewed five times longer than static content. Furthermore, the preference for video increases as age decreases. A video-centric brand style guide. “I don’t think enough thought goes into how to translate brand style guides into visual videos. There’s often nothing about visual video storytelling. What’s the brand experience for video and how does that look different?” The three types of video every brand needs. First, there’s the brand overview video. “This is a restatement of the values of your brand.” Second, testimonial videos from customers. “How do you want those stories told?” And, finally, a campaign video reinforcing your current key messaging. Doug also shared other “nice-to-have” videos including internal HR and culture videos and social media videos. “Production doesn’t always correlate to success.” Many often feel that they have to make the best, most-polished video to ensure success. “Your iPhone is fine a lot of the time,” Doug shared. Why? “A visual language has been established for (low-production) iPhone videos on social media. They also feel very authentic.” What brand has made Doug smile recently? “I might upset some of your listeners with this one,” Doug warned before sharing that The Lincoln Project—a group of “disaffected Republicans” creating anti-Trump videos—is the brand that has made him smile. Like our conversation during this episode, it came back to the group’s consistent visual voice across their videos. “You know right away it’s one of their videos.” To learn more, go to tectonic.video. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in brand strategy, Doug Scott helps nonprofit brands worldwide unlock the power of video storytelling. We discussed video, social media, brand style guides, and more this week on the On Brand podcast. 

About Doug Scott

Doug Scott is the founder and CEO of Tectonic Video, a leading video agency for nonprofits. His team works with nonprofits across the US and around the world to create award-winning videos that drive results. His work has been featured in The New York Times, NPR, CNN and AdWeek and he is a frequent guest lecturer at Stanford University on the power of storytelling for nonprofit organizations.

Episode Highlights

Why is video so effective and engaging? “Video continues to be ascendant in all brand communication because video is extremely efficient. It can show in seconds what it takes thousands of words to say.”

Video by the numbers. Doug shared some compelling stats with us including the fact that Facebook posts with video are viewed five times longer than static content. Furthermore, the preference for video increases as age decreases.

A video-centric brand style guide. “I don’t think enough thought goes into how to translate brand style guides into visual videos. There’s often nothing about visual video storytelling. What’s the brand experience for video and how does that look different?”

The three types of video every brand needs. First, there’s the brand overview video. “This is a restatement of the values of your brand.” Second, testimonial videos from customers. “How do you want those stories told?” And, finally, a campaign video reinforcing your current key messaging. Doug also shared other “nice-to-have” videos including internal HR and culture videos and social media videos.

“Production doesn’t always correlate to success.” Many often feel that they have to make the best, most-polished video to ensure success. “Your iPhone is fine a lot of the time,” Doug shared. Why? “A visual language has been established for (low-production) iPhone videos on social media. They also feel very authentic.”

What brand has made Doug smile recently? “I might upset some of your listeners with this one,” Doug warned before sharing that The Lincoln Project—a group of “disaffected Republicans” creating anti-Trump videos—is the brand that has made him smile. Like our conversation during this episode, it came back to the group’s consistent visual voice across their videos. “You know right away it’s one of their videos.”

To learn more, go to tectonic.video.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1853 no Turning CPG Branding Upside Down with Michael Keplinger https://onbrand.libsyn.com/turning-cpg-branding-upside-down-with-michael-keplinger “The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.” As a partner and leader of the research team at brand strategy firm SmashBrand, Michael Keplinger has a bold new approach for inventing and reinventing CPG brands. We discussed all of this and more on this week’s episode of the On Brand podcast. About Michael Keplinger Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business. There, he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Episode Highlights What led this computer engineer to branding work? I’m always fascinated at what’s led someone to work in branding. As a computer engineering grad and successful entrepreneur, he first found his way back to business school. Once there, he fell in love with the science of consumer behavior, which would mold his approach at SmashBrand. The packaging recipe for success. “Packaging has to do a lot of things rather quickly.” This requires a scientific mix and balance of words, visuals, spatial elements, and white space. You also have to test different ideas. “Testing is nothing new. Without the ability to test you’re left with subjective opinion.” What do you do with a stagnant CPG brand or category? This represents a lot of Michael’s work. A solid first step is making sure it doesn’t become stagnant in the first place. “What becomes the new norm is incremental change. You have to continue to refresh to maintain your brand positioning.” If you’re constantly changing—even a little bit—change itself becomes less risky over time. What brand has made Michael smile recently? Though they’ve experienced a tumultuous couple of years, Michael shared why Uber is brand that makes him smile. “They play a huge role in transportation in our society. They’re (re)building a brand around why they exist.” To learn more, check out the SmashBrand website and connect with Michael on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Nov 2020 11:00:00 -0000 full Nick Westergaard “The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.” As a partner and leader of the research team at brand strategy firm... “The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.” As a partner and leader of the research team at brand strategy firm SmashBrand, Michael Keplinger has a bold new approach for inventing and reinventing CPG brands. We discussed all of this and more on this week’s episode of the On Brand podcast. About Michael Keplinger Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business. There, he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Episode Highlights What led this computer engineer to branding work? I’m always fascinated at what’s led someone to work in branding. As a computer engineering grad and successful entrepreneur, he first found his way back to business school. Once there, he fell in love with the science of consumer behavior, which would mold his approach at SmashBrand. The packaging recipe for success. “Packaging has to do a lot of things rather quickly.” This requires a scientific mix and balance of words, visuals, spatial elements, and white space. You also have to test different ideas. “Testing is nothing new. Without the ability to test you’re left with subjective opinion.” What do you do with a stagnant CPG brand or category? This represents a lot of Michael’s work. A solid first step is making sure it doesn’t become stagnant in the first place. “What becomes the new norm is incremental change. You have to continue to refresh to maintain your brand positioning.” If you’re constantly changing—even a little bit—change itself becomes less risky over time. What brand has made Michael smile recently? Though they’ve experienced a tumultuous couple of years, Michael shared why Uber is brand that makes him smile. “They play a huge role in transportation in our society. They’re (re)building a brand around why they exist.” To learn more, check out the SmashBrand website and connect with Michael on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.” As a partner and leader of the research team at brand strategy firm SmashBrand, Michael Keplinger has a bold new approach for inventing and reinventing CPG brands. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Michael Keplinger

Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business. There, he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message.

Episode Highlights

What led this computer engineer to branding work? I’m always fascinated at what’s led someone to work in branding. As a computer engineering grad and successful entrepreneur, he first found his way back to business school. Once there, he fell in love with the science of consumer behavior, which would mold his approach at SmashBrand.

The packaging recipe for success. “Packaging has to do a lot of things rather quickly.” This requires a scientific mix and balance of words, visuals, spatial elements, and white space. You also have to test different ideas. “Testing is nothing new. Without the ability to test you’re left with subjective opinion.”

What do you do with a stagnant CPG brand or category? This represents a lot of Michael’s work. A solid first step is making sure it doesn’t become stagnant in the first place. “What becomes the new norm is incremental change. You have to continue to refresh to maintain your brand positioning.” If you’re constantly changing—even a little bit—change itself becomes less risky over time.

What brand has made Michael smile recently? Though they’ve experienced a tumultuous couple of years, Michael shared why Uber is brand that makes him smile. “They play a huge role in transportation in our society. They’re (re)building a brand around why they exist.”

To learn more, check out the SmashBrand website and connect with Michael on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1724 no Developing a Strong Brand Name with Brad Flowers https://onbrand.libsyn.com/how-to-name-your-brand-with-brad-flowers “We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that. About Brad Flowers Brad Flowers co-founded Bullhorn in 2008. Brad’s degree in Literature serves him well in his strategy, language, and naming work. It only helps a little in his operational work, which is primarily informed by 10 years of on-the-job training. Brad is also an avid bicyclist – for commuting and for competition. He co-founded and currently serves on the board of the non-profit community bike shop, Broke Spoke. He’s also the author of The Naming Book from Entrepreneur Press. Episode Highlights First of all, was it hard to name a book about naming? “It was awful,” Brad confessed. But he ultimately came up with a tactical, practical title that gets the job done. “As a namer it feels underwhelming!” However … Brand building and naming is about putting aside your own drive to do something cool and creative. “We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” Why naming? This has been an ongoing focus of Brad’s work at Bullhorn. However, he also thought of someone else while writing the book—the entrepreneurs who have to come up with a brand name and then move on to the other aspects of their business. “I wrote the book with the non-naming professional in mind.” As such, it’s very process-oriented. Three hard things about naming. “First, you have to have a criteria for what makes a good name (most people skip this). Then you have to generate lots of ideas and types of names. Finally, you have to make a decision.” Brad also shared his favorite brand names and why ... along with some that weren’t so great. But you’ll have to listen to the show to hear more! What brand has made Brad smile recently? A Lexington, Kentucky resident, Brad shared the story of a local startup called App Harvest that helps people get fresh food faster. To learn more, go to the Bullhorn website and check out TheNamingBook.com (getting your URL is one of the many criteria for finding a good brand name). As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Oct 2020 10:00:00 -0000 full Nick Westergaard “We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily,... “We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that. About Brad Flowers Brad Flowers co-founded Bullhorn in 2008. Brad’s degree in Literature serves him well in his strategy, language, and naming work. It only helps a little in his operational work, which is primarily informed by 10 years of on-the-job training. Brad is also an avid bicyclist – for commuting and for competition. He co-founded and currently serves on the board of the non-profit community bike shop, Broke Spoke. He’s also the author of The Naming Book from Entrepreneur Press. Episode Highlights First of all, was it hard to name a book about naming? “It was awful,” Brad confessed. But he ultimately came up with a tactical, practical title that gets the job done. “As a namer it feels underwhelming!” However … Brand building and naming is about putting aside your own drive to do something cool and creative. “We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” Why naming? This has been an ongoing focus of Brad’s work at Bullhorn. However, he also thought of someone else while writing the book—the entrepreneurs who have to come up with a brand name and then move on to the other aspects of their business. “I wrote the book with the non-naming professional in mind.” As such, it’s very process-oriented. Three hard things about naming. “First, you have to have a criteria for what makes a good name (most people skip this). Then you have to generate lots of ideas and types of names. Finally, you have to make a decision.” Brad also shared his favorite brand names and why ... along with some that weren’t so great. But you’ll have to listen to the show to hear more! What brand has made Brad smile recently? A Lexington, Kentucky resident, Brad shared the story of a local startup called App Harvest that helps people get fresh food faster. To learn more, go to the Bullhorn website and check out TheNamingBook.com (getting your URL is one of the many criteria for finding a good brand name). As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that.

About Brad Flowers

Brad Flowers co-founded Bullhorn in 2008. Brad’s degree in Literature serves him well in his strategy, language, and naming work. It only helps a little in his operational work, which is primarily informed by 10 years of on-the-job training. Brad is also an avid bicyclist – for commuting and for competition. He co-founded and currently serves on the board of the non-profit community bike shop, Broke Spoke. He’s also the author of The Naming Book from Entrepreneur Press.

Episode Highlights

First of all, was it hard to name a book about naming? “It was awful,” Brad confessed. But he ultimately came up with a tactical, practical title that gets the job done. “As a namer it feels underwhelming!” However …

Brand building and naming is about putting aside your own drive to do something cool and creative. “We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.”

Why naming? This has been an ongoing focus of Brad’s work at Bullhorn. However, he also thought of someone else while writing the book—the entrepreneurs who have to come up with a brand name and then move on to the other aspects of their business. “I wrote the book with the non-naming professional in mind.” As such, it’s very process-oriented.

Three hard things about naming. “First, you have to have a criteria for what makes a good name (most people skip this). Then you have to generate lots of ideas and types of names. Finally, you have to make a decision.”

Brad also shared his favorite brand names and why ... along with some that weren’t so great. But you’ll have to listen to the show to hear more!

What brand has made Brad smile recently? A Lexington, Kentucky resident, Brad shared the story of a local startup called App Harvest that helps people get fresh food faster.

To learn more, go to the Bullhorn website and check out TheNamingBook.com (getting your URL is one of the many criteria for finding a good brand name).

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1849 no Building Brands That Create Social Impact with Eric Ressler https://onbrand.libsyn.com/building-brands-that-create-social-impact-with-eric-ressler “All companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.” Eric Ressler knows a thing or two about brands making at impact. That’s the focus of his work as Founder and Creative Director at Cosmic, an agency helping brands build their awareness by having a strong social impact in the world. We discussed all of this and more this week on the On Brand podcast. About Eric Ressler Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmic empowers social impact organizations to catalyze real-world change by helping them nail their impact story, build brand awareness, and inspire action. By and large, the traditional strategies and approaches in the social impact space are still based on what worked well in the pre-digital era. This leaves many organizations under-resourced, siloed, and struggling to reach their full impact potential—because they are not leveraging the power of our current global digital culture. Cosmic helps future-thinking social impact organizations understand this paradigm shift and rethink their model and approach to multiply their impact. Eric got his start in design from a very young age, and after leaving a design program in San Diego early to pursue freelance work, cut his teeth running a freelance business in the digital design space. After organically building a strong roster of clients, he discovered a passion for the social impact and philanthropic space. Through working with numerous organizations across this sector, he found that often their missions and visions are strong, but their efforts are stymied by ineffective communications philosophies and practices. Now, Eric and Cosmic are on a mission to help social impact organizations across the globe navigate a rapidly changing world. Episode Highlights Why social impact? While labels like ‘corporate social responsibility’ and the like are nothing new, Eric’s focus at Cosmic is decidedly different. Social impact is all about moving beyond “virtue signaling” to doing the work. Beyond the strategy behind social impact, how do brands do the work? “You have to start by embracing a digital-first mindset.” From here, you can connect your social impact to all of your brand’s key touchpoints. How do you measure this? “We’ve heard a lot about slacktivism but it’s a fair question.” Eric shared his thoughts on measurement. Specifically the value of integrating qualitative and quantitative. “It’s anecdotal but it’s not nothing.” What brand has made Eric smile recently? Eric went with Patagonia. While this is always a strong smile-worthy brand choice, their recent inclusion of the “Vote the A$$holes Out” tag in their clothing drew a more recent and topical smile. To learn more, go to designbycosmic.com and be sure to check out their manifesto as well. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Oct 2020 10:00:00 -0000 full Nick Westergaard “All companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.” Eric Ressler knows a thing or two about brands making at impact. That’s the focus of... “All companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.” Eric Ressler knows a thing or two about brands making at impact. That’s the focus of his work as Founder and Creative Director at Cosmic, an agency helping brands build their awareness by having a strong social impact in the world. We discussed all of this and more this week on the On Brand podcast. About Eric Ressler Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmic empowers social impact organizations to catalyze real-world change by helping them nail their impact story, build brand awareness, and inspire action. By and large, the traditional strategies and approaches in the social impact space are still based on what worked well in the pre-digital era. This leaves many organizations under-resourced, siloed, and struggling to reach their full impact potential—because they are not leveraging the power of our current global digital culture. Cosmic helps future-thinking social impact organizations understand this paradigm shift and rethink their model and approach to multiply their impact. Eric got his start in design from a very young age, and after leaving a design program in San Diego early to pursue freelance work, cut his teeth running a freelance business in the digital design space. After organically building a strong roster of clients, he discovered a passion for the social impact and philanthropic space. Through working with numerous organizations across this sector, he found that often their missions and visions are strong, but their efforts are stymied by ineffective communications philosophies and practices. Now, Eric and Cosmic are on a mission to help social impact organizations across the globe navigate a rapidly changing world. Episode Highlights Why social impact? While labels like ‘corporate social responsibility’ and the like are nothing new, Eric’s focus at Cosmic is decidedly different. Social impact is all about moving beyond “virtue signaling” to doing the work. Beyond the strategy behind social impact, how do brands do the work? “You have to start by embracing a digital-first mindset.” From here, you can connect your social impact to all of your brand’s key touchpoints. How do you measure this? “We’ve heard a lot about slacktivism but it’s a fair question.” Eric shared his thoughts on measurement. Specifically the value of integrating qualitative and quantitative. “It’s anecdotal but it’s not nothing.” What brand has made Eric smile recently? Eric went with Patagonia. While this is always a strong smile-worthy brand choice, their recent inclusion of the “Vote the A$$holes Out” tag in their clothing drew a more recent and topical smile. To learn more, go to designbycosmic.com and be sure to check out their manifesto as well. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “All companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.” Eric Ressler knows a thing or two about brands making at impact. That’s the focus of his work as Founder and Creative Director at Cosmic, an agency helping brands build their awareness by having a strong social impact in the world. We discussed all of this and more this week on the On Brand podcast.

About Eric Ressler

Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmic empowers social impact organizations to catalyze real-world change by helping them nail their impact story, build brand awareness, and inspire action. By and large, the traditional strategies and approaches in the social impact space are still based on what worked well in the pre-digital era. This leaves many organizations under-resourced, siloed, and struggling to reach their full impact potential—because they are not leveraging the power of our current global digital culture. Cosmic helps future-thinking social impact organizations understand this paradigm shift and rethink their model and approach to multiply their impact.

Eric got his start in design from a very young age, and after leaving a design program in San Diego early to pursue freelance work, cut his teeth running a freelance business in the digital design space. After organically building a strong roster of clients, he discovered a passion for the social impact and philanthropic space. Through working with numerous organizations across this sector, he found that often their missions and visions are strong, but their efforts are stymied by ineffective communications philosophies and practices. Now, Eric and Cosmic are on a mission to help social impact organizations across the globe navigate a rapidly changing world.

Episode Highlights

Why social impact? While labels like ‘corporate social responsibility’ and the like are nothing new, Eric’s focus at Cosmic is decidedly different. Social impact is all about moving beyond “virtue signaling” to doing the work.

Beyond the strategy behind social impact, how do brands do the work? “You have to start by embracing a digital-first mindset.” From here, you can connect your social impact to all of your brand’s key touchpoints.

How do you measure this? “We’ve heard a lot about slacktivism but it’s a fair question.” Eric shared his thoughts on measurement. Specifically the value of integrating qualitative and quantitative. “It’s anecdotal but it’s not nothing.”

What brand has made Eric smile recently? Eric went with Patagonia. While this is always a strong smile-worthy brand choice, their recent inclusion of the “Vote the A$$holes Out” tag in their clothing drew a more recent and topical smile.

To learn more, go to designbycosmic.com and be sure to check out their manifesto as well.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2012 no Designing a Meaningful Brand Experience with Daniel Scrivener https://onbrand.libsyn.com/designing-a-meaningful-brand-experience-with-daniel-scrivener “You always have to look inside to really understand. Because all design at the end of the day falls flat if it doesn’t connect with customers—if it doesn’t understand the market that you’re in, if it doesn’t understand the problem that your specific customers are trying to solve.” Daniel Scrivner has led a unique and design-centric career that’s taken him from Apple to Square to the C-suite at Flow. We discussed how this focus has explored his work as a brand builder this week on the On Brand podcast. About Daniel Scrivener From college dropout to Head of Design at Square to CEO of Flow, a simple project management software used by teams like Apple, Shopify, TED and Harvard to manage projects and tasks, collaborate and stay productive, Daniel Scrivner's path to success has been anything but typical. Today he’s considered a leader in his field, with numerous design awards and accolades under his belt and a client roster that includes household names like Nike and Disney. Episode Highlights The trouble with design. “Design is a word that’s lost a lot of value. It doesn’t have a good shared meaning,” Daniel noted as we began our show. However, he offered us his definition which is a big improvement: “It’s an approach to problem solving that involves both the quantitative and qualitative.” How does design inform brand experience? “You have to make sure your values are threaded into everything. You have to have a competency in storytelling in order to build your aesthetic toolbox. About 80-90% is the idea. Only 10-20% is the execution. The questions to ask before embarking on a rebrand. While Daniel relayed many of the background questions they asked at Flow in approaching their rebrand, one was especially helpful: “What can we create that no one else can? How can we own what is lacking in the productivity space?” What brand has made Daniel smile recently? Daniel referenced a new probiotic called Seed because of how they’re “different from their competitors.” To learn more, go to getflow.com and check out Daniel’s personal website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Oct 2020 10:00:00 -0000 full Nick Westergaard “You always have to look inside to really understand. Because all design at the end of the day falls flat if it doesn’t connect with customers—if it doesn’t understand the market that you’re in, if it doesn’t understand the problem that... “You always have to look inside to really understand. Because all design at the end of the day falls flat if it doesn’t connect with customers—if it doesn’t understand the market that you’re in, if it doesn’t understand the problem that your specific customers are trying to solve.” Daniel Scrivner has led a unique and design-centric career that’s taken him from Apple to Square to the C-suite at Flow. We discussed how this focus has explored his work as a brand builder this week on the On Brand podcast. About Daniel Scrivener From college dropout to Head of Design at Square to CEO of Flow, a simple project management software used by teams like Apple, Shopify, TED and Harvard to manage projects and tasks, collaborate and stay productive, Daniel Scrivner's path to success has been anything but typical. Today he’s considered a leader in his field, with numerous design awards and accolades under his belt and a client roster that includes household names like Nike and Disney. Episode Highlights The trouble with design. “Design is a word that’s lost a lot of value. It doesn’t have a good shared meaning,” Daniel noted as we began our show. However, he offered us his definition which is a big improvement: “It’s an approach to problem solving that involves both the quantitative and qualitative.” How does design inform brand experience? “You have to make sure your values are threaded into everything. You have to have a competency in storytelling in order to build your aesthetic toolbox. About 80-90% is the idea. Only 10-20% is the execution. The questions to ask before embarking on a rebrand. While Daniel relayed many of the background questions they asked at Flow in approaching their rebrand, one was especially helpful: “What can we create that no one else can? How can we own what is lacking in the productivity space?” What brand has made Daniel smile recently? Daniel referenced a new probiotic called Seed because of how they’re “different from their competitors.” To learn more, go to getflow.com and check out Daniel’s personal website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “You always have to look inside to really understand. Because all design at the end of the day falls flat if it doesn’t connect with customers—if it doesn’t understand the market that you’re in, if it doesn’t understand the problem that your specific customers are trying to solve.” Daniel Scrivner has led a unique and design-centric career that’s taken him from Apple to Square to the C-suite at Flow. We discussed how this focus has explored his work as a brand builder this week on the On Brand podcast.

About Daniel Scrivener

From college dropout to Head of Design at Square to CEO of Flow, a simple project management software used by teams like Apple, Shopify, TED and Harvard to manage projects and tasks, collaborate and stay productive, Daniel Scrivner's path to success has been anything but typical. Today he’s considered a leader in his field, with numerous design awards and accolades under his belt and a client roster that includes household names like Nike and Disney.

Episode Highlights

The trouble with design. “Design is a word that’s lost a lot of value. It doesn’t have a good shared meaning,” Daniel noted as we began our show. However, he offered us his definition which is a big improvement: “It’s an approach to problem solving that involves both the quantitative and qualitative.”

How does design inform brand experience? “You have to make sure your values are threaded into everything. You have to have a competency in storytelling in order to build your aesthetic toolbox. About 80-90% is the idea. Only 10-20% is the execution.

The questions to ask before embarking on a rebrand. While Daniel relayed many of the background questions they asked at Flow in approaching their rebrand, one was especially helpful: “What can we create that no one else can? How can we own what is lacking in the productivity space?”

What brand has made Daniel smile recently? Daniel referenced a new probiotic called Seed because of how they’re “different from their competitors.”

To learn more, go to getflow.com and check out Daniel’s personal website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2256 no Hunting for Killer Branding with Ryan Hogan https://onbrand.libsyn.com/hunting-for-killer-branding-with-ryan-hogan “When you talk about brand you immediately go to marketing. But brand is how something from a company makes you feel. That transcends marketing.” Ryan Hogan would know. As a serial entrepreneur who’s built several brands, he now helps thousands hunt serial killers with his fast-growing Hunt a Killer gaming company. We discussed Ryan’s unique backstory, business, and brand this week on the On Brand podcast. About Ryan Hogan Ryan Hogan is the Co-founder and CEO of Hunt A Killer, an innovative gaming company that delivers clues, items, and correspondence to your doorstep that creates an interactive and immersive story for its Members. Ryan enlisted in the United States Navy in 2002 and was selected for the Seaman to Admiral commissioning program in 2008. He commissioned and graduated from the University of Maryland with a business degree focused on marketing and management in 2013. Ryan separated from active service in 2017 and entered the US Navy Reserves when he decided to pursue entrepreneurship full-time. He currently serves as a Surface Warfare Officer in the US Navy Reserves and as CEO of Hunt A Killer. To date, Hunt A Killer has sold over one-million boxes, surpassed 100,000 subscribers, and has doubled revenue two years in a row without outside investors, with continued growth expected. Episode Highlights First of all, what is Hunt a Killer? “It’s an immersive storytelling company.” Part murder mystery party, part subscription box company, Ryan’s founded a truly unique brand. However, the journey in getting there was just as unique … “Entrepreneurship is about understanding goals.” If you know where you want to go, the path becomes more and more clear. Eventually. Ryan stepped us through his journey founding two unrelated companies—activewear and adventure races—that lead to what would become Hunt a Killer. The importance of brand voice. Building on their “active” name, Hunt a Killer knew they needed a strong brand voice. Initially, it was very direct (“Do you have what it takes to Hunt a Killer?”). However, over time, Ryan realized that by evolving the brand voice, they could “grow the overall addressable market” beyond crime aficionados to those looking for family activities that don’t involve phones and screens. Brand experience is everything. “It’s the easiest thing to identify and the hardest things to execute. That’s because brand is how a company makes you feel.” What brand has made Ryan smile recently? “I’d have to say Tesla—right or wrong.” Specifically, Ryan reminded us of the founding story of this very unique brand. To learn more, go to HuntAKiller.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Oct 2020 10:00:00 -0000 full Nick Westergaard “When you talk about brand you immediately go to marketing. But brand is how something from a company makes you feel. That transcends marketing.” Ryan Hogan would know. As a serial entrepreneur who’s built several brands, he now helps... “When you talk about brand you immediately go to marketing. But brand is how something from a company makes you feel. That transcends marketing.” Ryan Hogan would know. As a serial entrepreneur who’s built several brands, he now helps thousands hunt serial killers with his fast-growing Hunt a Killer gaming company. We discussed Ryan’s unique backstory, business, and brand this week on the On Brand podcast. About Ryan Hogan Ryan Hogan is the Co-founder and CEO of Hunt A Killer, an innovative gaming company that delivers clues, items, and correspondence to your doorstep that creates an interactive and immersive story for its Members. Ryan enlisted in the United States Navy in 2002 and was selected for the Seaman to Admiral commissioning program in 2008. He commissioned and graduated from the University of Maryland with a business degree focused on marketing and management in 2013. Ryan separated from active service in 2017 and entered the US Navy Reserves when he decided to pursue entrepreneurship full-time. He currently serves as a Surface Warfare Officer in the US Navy Reserves and as CEO of Hunt A Killer. To date, Hunt A Killer has sold over one-million boxes, surpassed 100,000 subscribers, and has doubled revenue two years in a row without outside investors, with continued growth expected. Episode Highlights First of all, what is Hunt a Killer? “It’s an immersive storytelling company.” Part murder mystery party, part subscription box company, Ryan’s founded a truly unique brand. However, the journey in getting there was just as unique … “Entrepreneurship is about understanding goals.” If you know where you want to go, the path becomes more and more clear. Eventually. Ryan stepped us through his journey founding two unrelated companies—activewear and adventure races—that lead to what would become Hunt a Killer. The importance of brand voice. Building on their “active” name, Hunt a Killer knew they needed a strong brand voice. Initially, it was very direct (“Do you have what it takes to Hunt a Killer?”). However, over time, Ryan realized that by evolving the brand voice, they could “grow the overall addressable market” beyond crime aficionados to those looking for family activities that don’t involve phones and screens. Brand experience is everything. “It’s the easiest thing to identify and the hardest things to execute. That’s because brand is how a company makes you feel.” What brand has made Ryan smile recently? “I’d have to say Tesla—right or wrong.” Specifically, Ryan reminded us of the founding story of this very unique brand. To learn more, go to HuntAKiller.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “When you talk about brand you immediately go to marketing. But brand is how something from a company makes you feel. That transcends marketing.” Ryan Hogan would know. As a serial entrepreneur who’s built several brands, he now helps thousands hunt serial killers with his fast-growing Hunt a Killer gaming company. We discussed Ryan’s unique backstory, business, and brand this week on the On Brand podcast.

About Ryan Hogan

Ryan Hogan is the Co-founder and CEO of Hunt A Killer, an innovative gaming company that delivers clues, items, and correspondence to your doorstep that creates an interactive and immersive story for its Members. Ryan enlisted in the United States Navy in 2002 and was selected for the Seaman to Admiral commissioning program in 2008. He commissioned and graduated from the University of Maryland with a business degree focused on marketing and management in 2013. Ryan separated from active service in 2017 and entered the US Navy Reserves when he decided to pursue entrepreneurship full-time. He currently serves as a Surface Warfare Officer in the US Navy Reserves and as CEO of Hunt A Killer.

To date, Hunt A Killer has sold over one-million boxes, surpassed 100,000 subscribers, and has doubled revenue two years in a row without outside investors, with continued growth expected.

Episode Highlights

First of all, what is Hunt a Killer? “It’s an immersive storytelling company.” Part murder mystery party, part subscription box company, Ryan’s founded a truly unique brand. However, the journey in getting there was just as unique …

“Entrepreneurship is about understanding goals.” If you know where you want to go, the path becomes more and more clear. Eventually. Ryan stepped us through his journey founding two unrelated companies—activewear and adventure races—that lead to what would become Hunt a Killer.

The importance of brand voice. Building on their “active” name, Hunt a Killer knew they needed a strong brand voice. Initially, it was very direct (“Do you have what it takes to Hunt a Killer?”). However, over time, Ryan realized that by evolving the brand voice, they could “grow the overall addressable market” beyond crime aficionados to those looking for family activities that don’t involve phones and screens.

Brand experience is everything. “It’s the easiest thing to identify and the hardest things to execute. That’s because brand is how a company makes you feel.”

What brand has made Ryan smile recently? “I’d have to say Tesla—right or wrong.” Specifically, Ryan reminded us of the founding story of this very unique brand.

To learn more, go to HuntAKiller.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1850 no Adapting to Industry Shifts with David Bates https://onbrand.libsyn.com/adapting-to-industry-shifts-with-david-bates “We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.” David Bates has built a career doing creative work for dynamic clients and adapting to significant shifts in the industry along the way. We discussed all of this and more this week on the On Brand podcast. About David Bates David Bates is the Managing Director of ATK PLN, a design-driven creative studio. He combines a background in brand strategy, design, and marketing for top brands including FOSSIL, Shinola, and Filson with the artistic vision of Executive Creative Director Jose Gomez to create engaging campaigns for clients such as Frito-Lay, Paramount Pictures, Mercedes, AT&T, Cinemark, and Warner Bros. Episode Highlights What does it mean to be design-driven? “Our business has evolved dramatically. In some cases, our clients became competitors.” How can agencies adapt to challenges like clients taking work in-house and shifts in technology? “We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.” How do you market the movie business in the midst of COVID-19? “We work directly with movie studios—we become their hands and feet!” David says of ATK PLN. “There was an audible gasp” at the beginning of COVID. Now, David and his team work on all sorts of dynamic media for studios from social media to lower thirds on TV. He shared several stories during the podcast including a TikTok campaign they did for the movie Scoob. A note of caution. David warned brands not to get caught in the “reactive mode” that social media and even COVID constraints can bring. Know who you are as a brand and work to communicate that as effectively as you can, everywhere that you can. What brand has made David smile recently? David is a big fan of Howler Brothers for the way “they’ve blended their love of the outdoors with style.” To learn more, go to the ATK PLN website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Sep 2020 10:00:00 -0000 full Nick Westergaard “We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.” David Bates has built a career doing creative work... “We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.” David Bates has built a career doing creative work for dynamic clients and adapting to significant shifts in the industry along the way. We discussed all of this and more this week on the On Brand podcast. About David Bates David Bates is the Managing Director of ATK PLN, a design-driven creative studio. He combines a background in brand strategy, design, and marketing for top brands including FOSSIL, Shinola, and Filson with the artistic vision of Executive Creative Director Jose Gomez to create engaging campaigns for clients such as Frito-Lay, Paramount Pictures, Mercedes, AT&T, Cinemark, and Warner Bros. Episode Highlights What does it mean to be design-driven? “Our business has evolved dramatically. In some cases, our clients became competitors.” How can agencies adapt to challenges like clients taking work in-house and shifts in technology? “We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.” How do you market the movie business in the midst of COVID-19? “We work directly with movie studios—we become their hands and feet!” David says of ATK PLN. “There was an audible gasp” at the beginning of COVID. Now, David and his team work on all sorts of dynamic media for studios from social media to lower thirds on TV. He shared several stories during the podcast including a TikTok campaign they did for the movie Scoob. A note of caution. David warned brands not to get caught in the “reactive mode” that social media and even COVID constraints can bring. Know who you are as a brand and work to communicate that as effectively as you can, everywhere that you can. What brand has made David smile recently? David is a big fan of Howler Brothers for the way “they’ve blended their love of the outdoors with style.” To learn more, go to the ATK PLN website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.” David Bates has built a career doing creative work for dynamic clients and adapting to significant shifts in the industry along the way. We discussed all of this and more this week on the On Brand podcast.

About David Bates

David Bates is the Managing Director of ATK PLN, a design-driven creative studio. He combines a background in brand strategy, design, and marketing for top brands including FOSSIL, Shinola, and Filson with the artistic vision of Executive Creative Director Jose Gomez to create engaging campaigns for clients such as Frito-Lay, Paramount Pictures, Mercedes, AT&T, Cinemark, and Warner Bros.

Episode Highlights

What does it mean to be design-driven? “Our business has evolved dramatically. In some cases, our clients became competitors.”

How can agencies adapt to challenges like clients taking work in-house and shifts in technology? “We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.”

How do you market the movie business in the midst of COVID-19? “We work directly with movie studios—we become their hands and feet!” David says of ATK PLN. “There was an audible gasp” at the beginning of COVID. Now, David and his team work on all sorts of dynamic media for studios from social media to lower thirds on TV. He shared several stories during the podcast including a TikTok campaign they did for the movie Scoob.

A note of caution. David warned brands not to get caught in the “reactive mode” that social media and even COVID constraints can bring. Know who you are as a brand and work to communicate that as effectively as you can, everywhere that you can.

What brand has made David smile recently? David is a big fan of Howler Brothers for the way “they’ve blended their love of the outdoors with style.”

To learn more, go to the ATK PLN website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1693 no Finding Your Brand Personality with Margie Agin https://onbrand.libsyn.com/finding-your-brand-personality-with-margie-agin “You can start with a catchy tagline but you can’t stop there.” Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a DC-based marketing agency, and author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. We discussed all of this and more on this week’s On Brand podcast. About Margie Again Award-winning marketer Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in the Washington, DC area, and author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. As both an external strategist and an in-house marketing leader, Margie has helped companies in the cybersecurity, communications, EdTech, and software industries distill complex topics into content and campaigns that drive action. She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience. Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University. Margie completed her undergraduate work at Tufts University and earned a Master’s degree from American University. Episode Highlights “You can start with a catchy tagline but you can’t stop there.” Just as we tend to fixate on logos, branding often gets boiled down to “coming up with a catchy tagline.” Which, as Margie notes, is fine. Provided you build onto it with authenticity and sustainable systems. “I’ve seen a brand delivered to an organization from above,” says Margie. “This often created a gap between the umbrella statement from on high to the boots-on-the-ground people who are actually building the brand.” How do you fill that gap? “It’s getting everyone on the same page. You have to get people involved early—including sales, customer service.” You also need to provide these key individuals with tools. What’s the secret to useful brand messaging and editorial guides? “Show examples,” Margie says. A document can say a brand should have a “friendly, open tone” but that can be interpreted lots of different ways. “That way people don’t have to start from scratch or guess.” What brand has made Margie smile recently? Being a tech marketer, Margie pointed us to Thycotic, a software company that celebrates System Administrator’s Day in a very unique way. To learn more, go to the Centerboard Marketing website, check out Margie’s book Brand Breakthrough, and get a free action guide.   As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Sep 2020 10:00:00 -0000 full Nick Westergaard “You can start with a catchy tagline but you can’t stop there.” Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a DC-based... “You can start with a catchy tagline but you can’t stop there.” Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a DC-based marketing agency, and author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. We discussed all of this and more on this week’s On Brand podcast. About Margie Again Award-winning marketer Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in the Washington, DC area, and author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. As both an external strategist and an in-house marketing leader, Margie has helped companies in the cybersecurity, communications, EdTech, and software industries distill complex topics into content and campaigns that drive action. She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience. Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University. Margie completed her undergraduate work at Tufts University and earned a Master’s degree from American University. Episode Highlights “You can start with a catchy tagline but you can’t stop there.” Just as we tend to fixate on logos, branding often gets boiled down to “coming up with a catchy tagline.” Which, as Margie notes, is fine. Provided you build onto it with authenticity and sustainable systems. “I’ve seen a brand delivered to an organization from above,” says Margie. “This often created a gap between the umbrella statement from on high to the boots-on-the-ground people who are actually building the brand.” How do you fill that gap? “It’s getting everyone on the same page. You have to get people involved early—including sales, customer service.” You also need to provide these key individuals with tools. What’s the secret to useful brand messaging and editorial guides? “Show examples,” Margie says. A document can say a brand should have a “friendly, open tone” but that can be interpreted lots of different ways. “That way people don’t have to start from scratch or guess.” What brand has made Margie smile recently? Being a tech marketer, Margie pointed us to Thycotic, a software company that celebrates System Administrator’s Day in a very unique way. To learn more, go to the Centerboard Marketing website, check out Margie’s book Brand Breakthrough, and get a free action guide.   As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “You can start with a catchy tagline but you can’t stop there.” Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a DC-based marketing agency, and author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. We discussed all of this and more on this week’s On Brand podcast.

About Margie Again

Award-winning marketer Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in the Washington, DC area, and author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality.

As both an external strategist and an in-house marketing leader, Margie has helped companies in the cybersecurity, communications, EdTech, and software industries distill complex topics into content and campaigns that drive action. She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience.

Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University. Margie completed her undergraduate work at Tufts University and earned a Master’s degree from American University.

Episode Highlights

“You can start with a catchy tagline but you can’t stop there.” Just as we tend to fixate on logos, branding often gets boiled down to “coming up with a catchy tagline.” Which, as Margie notes, is fine. Provided you build onto it with authenticity and sustainable systems.

“I’ve seen a brand delivered to an organization from above,” says Margie. “This often created a gap between the umbrella statement from on high to the boots-on-the-ground people who are actually building the brand.”

How do you fill that gap? “It’s getting everyone on the same page. You have to get people involved early—including sales, customer service.” You also need to provide these key individuals with tools.

What’s the secret to useful brand messaging and editorial guides? “Show examples,” Margie says. A document can say a brand should have a “friendly, open tone” but that can be interpreted lots of different ways. “That way people don’t have to start from scratch or guess.”

What brand has made Margie smile recently? Being a tech marketer, Margie pointed us to Thycotic, a software company that celebrates System Administrator’s Day in a very unique way.

To learn more, go to the Centerboard Marketing website, check out Margie’s book Brand Breakthrough, and get a free action guide.

 

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1955 no Content Creation vs. Content Production with Brad Smith https://onbrand.libsyn.com/content-creation-vs-content-production-with-brad-smith “The key is not to create unique content for all of these different places. The key is to create one really good, deep piece of content that’s going to work for your brand.” Brad Smith is the founder and CEO of Codeless, a content production company for the best SaaS sites on the planet. Their articles have been featured in The New York Times, Business Insider, TheNextWeb, and more. At Codeless, content is not simply created, it is produced, and that makes all the difference. We discussed what this means on this week's show. About Brad Smith Brad Smith is the founder and CEO of Codeless, a content production company who’s content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the co- founder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority. Brad has been an in-the-trenches marketer for over a decade, rolling his sleeves up and doing all the dirty work from copywriting to SEO to marketing automation to site redesigns and more. All while working in-house, freelancing, consulting, and providing agency services to almost every industry that crosses your mind. Companies don’t need more content today. They need better content that actually performs. His companies fix that by producing & ranking SERP-topping content in the most competitive spaces -- tech, cybersecurity, finance, etc. — on the Internet. Episode Highlights Content curation vs. content production. “There’s a subtle difference that needs to be called out.” Simply put, there’s too much content today. It’s not just about creating the most content, it’s about producing the very best content. What form of content are Brad and the team at Codeless producing the most of these days? “It’s a lot of the meat and potatoes—articles—as a lot is driven by SEO.” However, he went on to note how several are missing key SEO steps in their video and podcast production, such as transcripts. When to outsource your content production. Brad began by impressing that this is not a binary choice—either outsourcing content or not. Rather, it depends on the project. Some pieces may be better handled internally. How to outsource content production. “The problem in starting is that many don’t have it written down,” says Brad. What’s needed for a good content handoff? Brand guidelines usually have info on the logo and font type but there are no guidelines for writing.” Brad encouraged brands to consider things like how formal or informal the writing should be, the use of contractions, and references to humor and pop culture. Including examples is also helpful. He also shared a simple tip: Voice Memos. Using this app on your phone to talk as the brand can be useful background info for your outsourced team. What brand has made Brad smile recently? Brad shared the story of Stone Brewing out of San Diego, known for their signature beer Arrogant Bastard (a favorite of mine when I’m in that neck of the woods). Brad talked about how the brand is bold in both taste and vernacular. To learn more, go to GetCodeless.com and connect with Brad on LinkedIn. You can also access a free article audit as mentioned during the show here. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Sep 2020 10:00:00 -0000 full Nick Westergaard “The key is not to create unique content for all of these different places. The key is to create one really good, deep piece of content that’s going to work for your brand.” Brad Smith is the founder and CEO of Codeless, a content production... “The key is not to create unique content for all of these different places. The key is to create one really good, deep piece of content that’s going to work for your brand.” Brad Smith is the founder and CEO of Codeless, a content production company for the best SaaS sites on the planet. Their articles have been featured in The New York Times, Business Insider, TheNextWeb, and more. At Codeless, content is not simply created, it is produced, and that makes all the difference. We discussed what this means on this week's show. About Brad Smith Brad Smith is the founder and CEO of Codeless, a content production company who’s content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the co- founder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority. Brad has been an in-the-trenches marketer for over a decade, rolling his sleeves up and doing all the dirty work from copywriting to SEO to marketing automation to site redesigns and more. All while working in-house, freelancing, consulting, and providing agency services to almost every industry that crosses your mind. Companies don’t need more content today. They need better content that actually performs. His companies fix that by producing & ranking SERP-topping content in the most competitive spaces -- tech, cybersecurity, finance, etc. — on the Internet. Episode Highlights Content curation vs. content production. “There’s a subtle difference that needs to be called out.” Simply put, there’s too much content today. It’s not just about creating the most content, it’s about producing the very best content. What form of content are Brad and the team at Codeless producing the most of these days? “It’s a lot of the meat and potatoes—articles—as a lot is driven by SEO.” However, he went on to note how several are missing key SEO steps in their video and podcast production, such as transcripts. When to outsource your content production. Brad began by impressing that this is not a binary choice—either outsourcing content or not. Rather, it depends on the project. Some pieces may be better handled internally. How to outsource content production. “The problem in starting is that many don’t have it written down,” says Brad. What’s needed for a good content handoff? Brand guidelines usually have info on the logo and font type but there are no guidelines for writing.” Brad encouraged brands to consider things like how formal or informal the writing should be, the use of contractions, and references to humor and pop culture. Including examples is also helpful. He also shared a simple tip: Voice Memos. Using this app on your phone to talk as the brand can be useful background info for your outsourced team. What brand has made Brad smile recently? Brad shared the story of Stone Brewing out of San Diego, known for their signature beer Arrogant Bastard (a favorite of mine when I’m in that neck of the woods). Brad talked about how the brand is bold in both taste and vernacular. To learn more, go to GetCodeless.com and connect with Brad on LinkedIn. You can also access a free article audit as mentioned during the show here. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The key is not to create unique content for all of these different places. The key is to create one really good, deep piece of content that’s going to work for your brand.” Brad Smith is the founder and CEO of Codeless, a content production company for the best SaaS sites on the planet. Their articles have been featured in The New York Times, Business Insider, TheNextWeb, and more. At Codeless, content is not simply created, it is produced, and that makes all the difference. We discussed what this means on this week's show.

About Brad Smith

Brad Smith is the founder and CEO of Codeless, a content production company who’s content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the co- founder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority.

Brad has been an in-the-trenches marketer for over a decade, rolling his sleeves up and doing all the dirty work from copywriting to SEO to marketing automation to site redesigns and more. All while working in-house, freelancing, consulting, and providing agency services to almost every industry that crosses your mind. Companies don’t need more content today. They need better content that actually performs. His companies fix that by producing & ranking SERP-topping content in the most competitive spaces -- tech, cybersecurity, finance, etc. — on the Internet.

Episode Highlights

Content curation vs. content production. “There’s a subtle difference that needs to be called out.” Simply put, there’s too much content today. It’s not just about creating the most content, it’s about producing the very best content.

What form of content are Brad and the team at Codeless producing the most of these days? “It’s a lot of the meat and potatoes—articles—as a lot is driven by SEO.” However, he went on to note how several are missing key SEO steps in their video and podcast production, such as transcripts.

When to outsource your content production. Brad began by impressing that this is not a binary choice—either outsourcing content or not. Rather, it depends on the project. Some pieces may be better handled internally.

How to outsource content production. “The problem in starting is that many don’t have it written down,” says Brad.

What’s needed for a good content handoff? Brand guidelines usually have info on the logo and font type but there are no guidelines for writing.” Brad encouraged brands to consider things like how formal or informal the writing should be, the use of contractions, and references to humor and pop culture. Including examples is also helpful. He also shared a simple tip: Voice Memos. Using this app on your phone to talk as the brand can be useful background info for your outsourced team.

What brand has made Brad smile recently? Brad shared the story of Stone Brewing out of San Diego, known for their signature beer Arrogant Bastard (a favorite of mine when I’m in that neck of the woods). Brad talked about how the brand is bold in both taste and vernacular.

To learn more, go to GetCodeless.com and connect with Brad on LinkedIn. You can also access a free article audit as mentioned during the show here.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1839 no Embracing Brand Vulnerability with Margaret Rogers https://onbrand.libsyn.com/embracing-brand-vulnerability-with-margaret-rogers “This is the moment that people will remember for a much longer time—the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.” As a strategist, Margaret Rogers spends a lot of her time focusing on consumer behavior. That’s gotten even more challenging in the face of both COVID-19 and social unrest. But, as Margaret notes, people will remember what you as a brand do right now. We discussed all of this and more on this week’s show. About Margaret Rogers Margaret Rogers is a Vice President and Customer Experience Strategist at consulting firm Pariveda Solutions. She has over 20 years of experience in digital consulting services and a passion for coaching organizations through their digital transformation. Margaret appreciates the natural tension between business wants and customer needs. Using business, technical, and user-centered design methods, Margaret creates forward-thinking solutions to evolve and stretch current digital capabilities. Her experience spans across industries including non-profit, retail, media/telecomm, automotive, gaming, and manufacturing.  Episode Highlights How has relating with customers changed in light of COVID-19? “Customers are scared. They’re thinking about survival. And when brands talk about only their survival (as businesses) it creates a shadow over their relationship.” Margaret outlined two key strategies for how brands can better connect with today’s customers during the first half of the podcast. The power of brand vulnerability. We spent a lot of our time together talking about the impact of brand vulnerability. “It helps you as a consumer relate to a brand. It humanizes your brand.” We’re at an inflection point for brands. “This is the moment that people will remember for a much longer time—the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.” Abundance and opportunity. In spite of today’s challenges, there’s still hope. “I know the world feels scarce. But there are opportunities. There’s abundance” for brands that do the work and lean into that vulnerability to connect with consumers. What brand has made Margaret smile recently? Margaret pointed us to Athleta. “Their whole world is about promoting strong women.” To learn more, go to the Pariveda Solutions website and connect with Margaret on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Sep 2020 10:00:00 -0000 full Nick Westergaard “This is the moment that people will remember for a much longer time—the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.” As a strategist,... “This is the moment that people will remember for a much longer time—the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.” As a strategist, Margaret Rogers spends a lot of her time focusing on consumer behavior. That’s gotten even more challenging in the face of both COVID-19 and social unrest. But, as Margaret notes, people will remember what you as a brand do right now. We discussed all of this and more on this week’s show. About Margaret Rogers Margaret Rogers is a Vice President and Customer Experience Strategist at consulting firm Pariveda Solutions. She has over 20 years of experience in digital consulting services and a passion for coaching organizations through their digital transformation. Margaret appreciates the natural tension between business wants and customer needs. Using business, technical, and user-centered design methods, Margaret creates forward-thinking solutions to evolve and stretch current digital capabilities. Her experience spans across industries including non-profit, retail, media/telecomm, automotive, gaming, and manufacturing.  Episode Highlights How has relating with customers changed in light of COVID-19? “Customers are scared. They’re thinking about survival. And when brands talk about only their survival (as businesses) it creates a shadow over their relationship.” Margaret outlined two key strategies for how brands can better connect with today’s customers during the first half of the podcast. The power of brand vulnerability. We spent a lot of our time together talking about the impact of brand vulnerability. “It helps you as a consumer relate to a brand. It humanizes your brand.” We’re at an inflection point for brands. “This is the moment that people will remember for a much longer time—the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.” Abundance and opportunity. In spite of today’s challenges, there’s still hope. “I know the world feels scarce. But there are opportunities. There’s abundance” for brands that do the work and lean into that vulnerability to connect with consumers. What brand has made Margaret smile recently? Margaret pointed us to Athleta. “Their whole world is about promoting strong women.” To learn more, go to the Pariveda Solutions website and connect with Margaret on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “This is the moment that people will remember for a much longer time—the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.” As a strategist, Margaret Rogers spends a lot of her time focusing on consumer behavior. That’s gotten even more challenging in the face of both COVID-19 and social unrest. But, as Margaret notes, people will remember what you as a brand do right now. We discussed all of this and more on this week’s show.

About Margaret Rogers

Margaret Rogers is a Vice President and Customer Experience Strategist at consulting firm Pariveda Solutions. She has over 20 years of experience in digital consulting services and a passion for coaching organizations through their digital transformation. Margaret appreciates the natural tension between business wants and customer needs. Using business, technical, and user-centered design methods, Margaret creates forward-thinking solutions to evolve and stretch current digital capabilities. Her experience spans across industries including non-profit, retail, media/telecomm, automotive, gaming, and manufacturing.

 Episode Highlights

How has relating with customers changed in light of COVID-19? “Customers are scared. They’re thinking about survival. And when brands talk about only their survival (as businesses) it creates a shadow over their relationship.” Margaret outlined two key strategies for how brands can better connect with today’s customers during the first half of the podcast.

The power of brand vulnerability. We spent a lot of our time together talking about the impact of brand vulnerability. “It helps you as a consumer relate to a brand. It humanizes your brand.”

We’re at an inflection point for brands. “This is the moment that people will remember for a much longer time—the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.”

Abundance and opportunity. In spite of today’s challenges, there’s still hope. “I know the world feels scarce. But there are opportunities. There’s abundance” for brands that do the work and lean into that vulnerability to connect with consumers.

What brand has made Margaret smile recently? Margaret pointed us to Athleta. “Their whole world is about promoting strong women.”

To learn more, go to the Pariveda Solutions website and connect with Margaret on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1748 no Ramping Your Brand with James Richardson https://onbrand.libsyn.com/ramping-your-brand-with-james-richardson “Until you have decent consumer intelligence and some competitive market information from the cash register, you don’t have the basis for what I would call a tight strategic plan.” With extensive experience in the consumer packaged goods industry, James Richardson brings his background as a cultural anthropologist to understanding the social science and symbology that goes into brand building. He’s also the author of the new book Ramping Your Brand. We discussed all of this and more on this week’s episode of the On Brand podcast. About James Richardson Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged-goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue’s Nuts, Rebel Creamery, zaca recovery, and others. He also hosts his own podcast—Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator. And he’s the author of the new book Ramping Your Brand. Episode Highlights What does a cultural anthropologist bring to brand building? With a background as a trained anthropologist, James brings a unique set of skills to his work as a strategist and brand builder. “It means I know the difference between what people say they care about and what they actually care about.” This is key to understanding your brand’s audience. About Aunt Jemima … As a brand strategist with extensive experience working with CPG brands, I had to ask James about the future of the Aunt Jemima brand. “What you’ve uncovered here (with Aunt Jemima) is a zombie brand. It had become a zombie brand—a zombie brand dressed in racism.” With nothing remarkable about the “dollar-store” product they sell, the brand is in trouble for a lot of reasons. Think of your brand launch as a beta. Taking a page from the software industry, James encourages businesses to be flexible in the early days of a brand launch. The key ingredients of a successful strategic plan. “Until you have decent consumer intelligence and cash register and sales data, then you don’t have the basis of a strategic plan.” What should you do in the next five minutes? As Tom Peters said on this podcast, excellence is the best short-term strategy. I asked James what you should do in the five minutes after this show … “What is the outcome you’re selling and what symbols are you putting out that point to that?” What brand has made James smile recently? “That’s easy—Progressive Insurance with their Zoom ad creative.” This has come up a lot recently on the On Brand podcast! To learn more, go to the website for James’s book Ramping Your Brand. There you can find several resources including his Founder's Quiz. The Quiz tests founders' self-awareness of what needs to be in place to grow exponentially. Ramping Your Brand can be purchased on Amazon in all formats. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 31 Aug 2020 10:00:00 -0000 full Nick Westergaard “Until you have decent consumer intelligence and some competitive market information from the cash register, you don’t have the basis for what I would call a tight strategic plan.” With extensive experience in the consumer packaged goods... “Until you have decent consumer intelligence and some competitive market information from the cash register, you don’t have the basis for what I would call a tight strategic plan.” With extensive experience in the consumer packaged goods industry, James Richardson brings his background as a cultural anthropologist to understanding the social science and symbology that goes into brand building. He’s also the author of the new book Ramping Your Brand. We discussed all of this and more on this week’s episode of the On Brand podcast. About James Richardson Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged-goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue’s Nuts, Rebel Creamery, zaca recovery, and others. He also hosts his own podcast—Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator. And he’s the author of the new book Ramping Your Brand. Episode Highlights What does a cultural anthropologist bring to brand building? With a background as a trained anthropologist, James brings a unique set of skills to his work as a strategist and brand builder. “It means I know the difference between what people say they care about and what they actually care about.” This is key to understanding your brand’s audience. About Aunt Jemima … As a brand strategist with extensive experience working with CPG brands, I had to ask James about the future of the Aunt Jemima brand. “What you’ve uncovered here (with Aunt Jemima) is a zombie brand. It had become a zombie brand—a zombie brand dressed in racism.” With nothing remarkable about the “dollar-store” product they sell, the brand is in trouble for a lot of reasons. Think of your brand launch as a beta. Taking a page from the software industry, James encourages businesses to be flexible in the early days of a brand launch. The key ingredients of a successful strategic plan. “Until you have decent consumer intelligence and cash register and sales data, then you don’t have the basis of a strategic plan.” What should you do in the next five minutes? As Tom Peters said on this podcast, excellence is the best short-term strategy. I asked James what you should do in the five minutes after this show … “What is the outcome you’re selling and what symbols are you putting out that point to that?” What brand has made James smile recently? “That’s easy—Progressive Insurance with their Zoom ad creative.” This has come up a lot recently on the On Brand podcast! To learn more, go to the website for James’s book Ramping Your Brand. There you can find several resources including his Founder's Quiz. The Quiz tests founders' self-awareness of what needs to be in place to grow exponentially. Ramping Your Brand can be purchased on Amazon in all formats. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Until you have decent consumer intelligence and some competitive market information from the cash register, you don’t have the basis for what I would call a tight strategic plan.” With extensive experience in the consumer packaged goods industry, James Richardson brings his background as a cultural anthropologist to understanding the social science and symbology that goes into brand building. He’s also the author of the new book Ramping Your Brand. We discussed all of this and more on this week’s episode of the On Brand podcast.

About James Richardson

Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged-goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue’s Nuts, Rebel Creamery, zaca recovery, and others. He also hosts his own podcast—Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator. And he’s the author of the new book Ramping Your Brand.

Episode Highlights

What does a cultural anthropologist bring to brand building? With a background as a trained anthropologist, James brings a unique set of skills to his work as a strategist and brand builder. “It means I know the difference between what people say they care about and what they actually care about.” This is key to understanding your brand’s audience.

About Aunt Jemima … As a brand strategist with extensive experience working with CPG brands, I had to ask James about the future of the Aunt Jemima brand. “What you’ve uncovered here (with Aunt Jemima) is a zombie brand. It had become a zombie brand—a zombie brand dressed in racism.” With nothing remarkable about the “dollar-store” product they sell, the brand is in trouble for a lot of reasons.

Think of your brand launch as a beta. Taking a page from the software industry, James encourages businesses to be flexible in the early days of a brand launch.

The key ingredients of a successful strategic plan. “Until you have decent consumer intelligence and cash register and sales data, then you don’t have the basis of a strategic plan.”

What should you do in the next five minutes? As Tom Peters said on this podcast, excellence is the best short-term strategy. I asked James what you should do in the five minutes after this show … “What is the outcome you’re selling and what symbols are you putting out that point to that?”

What brand has made James smile recently? “That’s easy—Progressive Insurance with their Zoom ad creative.” This has come up a lot recently on the On Brand podcast!

To learn more, go to the website for James’s book Ramping Your Brand. There you can find several resources including his Founder's Quiz. The Quiz tests founders' self-awareness of what needs to be in place to grow exponentially. Ramping Your Brand can be purchased on Amazon in all formats.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1835 no The Golden Rule of Branding with Emily Soccorsy and Justin Foster https://onbrand.libsyn.com/the-golden-rule-of-branding-with-emily-soccorsy-and-justin-foster “The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right, then how you show up in the outer world will be sincere, authentic, and interesting.” Emily Soccorsy and Justin Foster have an “iron-sharpens-iron” relationship that they bring to bear, sharpening brands as co-founders of Root + River. We discussed their work together and the unique challenges brands face today this week on the On Brand podcast. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Emily Soccorsy and Justin Foster Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the it-just-works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn’t alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening. Together, they’re also the co-authors of the book Rooting Up: Essays on Modern Branding. Episode Highlights Branding and marketing in the midst of COVID-19. For branding, the times they are a-changin.’ Especially in 2020. “What the world needs now is who you really are. Old world branding is interrupting someone else’s story. The new world is about inviting someone into your story.” More on intrinsic branding. “The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right—your mission, your beliefs, your culture—then how you show up in the outer world will be sincere, authentic, and interesting.” The trouble with mission statements … Listeners of the show know that I’m not a big fan of most mission statements. That’s because these often become obtuse constructions instead of statements designed to provide focus and direction. Justin shared the Root + River mission formula: “The thing that you’re here to do that only can do.” What brand has made Emily and Justin smile recently? “I’m gonna have to go with TikTok,” says Emily. As a parent, it’s helped her connect with her kids during COVID-19. Justin shared a brand that has stood out as a result of their pandemic marketing—Progressive Insurance. Specifically, their Zoom call commercials with the group editing together virtually. To learn more, visit the Root + River website, follow Justin and Emily on Twitter, and check out their book Rooting Up: Essays on Modern Branding. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Aug 2020 10:00:00 -0000 full Nick Westergaard “The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right, then how you show up in the outer world will be sincere, authentic, and interesting.” Emily Soccorsy and... “The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right, then how you show up in the outer world will be sincere, authentic, and interesting.” Emily Soccorsy and Justin Foster have an “iron-sharpens-iron” relationship that they bring to bear, sharpening brands as co-founders of Root + River. We discussed their work together and the unique challenges brands face today this week on the On Brand podcast. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Emily Soccorsy and Justin Foster Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the it-just-works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn’t alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening. Together, they’re also the co-authors of the book Rooting Up: Essays on Modern Branding. Episode Highlights Branding and marketing in the midst of COVID-19. For branding, the times they are a-changin.’ Especially in 2020. “What the world needs now is who you really are. Old world branding is interrupting someone else’s story. The new world is about inviting someone into your story.” More on intrinsic branding. “The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right—your mission, your beliefs, your culture—then how you show up in the outer world will be sincere, authentic, and interesting.” The trouble with mission statements … Listeners of the show know that I’m not a big fan of most mission statements. That’s because these often become obtuse constructions instead of statements designed to provide focus and direction. Justin shared the Root + River mission formula: “The thing that you’re here to do that only can do.” What brand has made Emily and Justin smile recently? “I’m gonna have to go with TikTok,” says Emily. As a parent, it’s helped her connect with her kids during COVID-19. Justin shared a brand that has stood out as a result of their pandemic marketing—Progressive Insurance. Specifically, their Zoom call commercials with the group editing together virtually. To learn more, visit the Root + River website, follow Justin and Emily on Twitter, and check out their book Rooting Up: Essays on Modern Branding. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right, then how you show up in the outer world will be sincere, authentic, and interesting.” Emily Soccorsy and Justin Foster have an “iron-sharpens-iron” relationship that they bring to bear, sharpening brands as co-founders of Root + River. We discussed their work together and the unique challenges brands face today this week on the On Brand podcast.

Enjoy This Episode Now

About Emily Soccorsy and Justin Foster

Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the it-just-works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn’t alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening. Together, they’re also the co-authors of the book Rooting Up: Essays on Modern Branding.

Episode Highlights

Branding and marketing in the midst of COVID-19. For branding, the times they are a-changin.’ Especially in 2020. “What the world needs now is who you really are. Old world branding is interrupting someone else’s story. The new world is about inviting someone into your story.”

More on intrinsic branding. “The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right—your mission, your beliefs, your culture—then how you show up in the outer world will be sincere, authentic, and interesting.”

The trouble with mission statements … Listeners of the show know that I’m not a big fan of most mission statements. That’s because these often become obtuse constructions instead of statements designed to provide focus and direction. Justin shared the Root + River mission formula: “The thing that you’re here to do that only can do.”

What brand has made Emily and Justin smile recently? “I’m gonna have to go with TikTok,” says Emily. As a parent, it’s helped her connect with her kids during COVID-19. Justin shared a brand that has stood out as a result of their pandemic marketing—Progressive Insurance. Specifically, their Zoom call commercials with the group editing together virtually.

To learn more, visit the Root + River website, follow Justin and Emily on Twitter, and check out their book Rooting Up: Essays on Modern Branding.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1741 no Why Context Is the Future of Marketing with Mathew Sweezey https://onbrand.libsyn.com/why-context-is-the-future-of-marketing-with-mathew-sweezey “When new technology comes out, we use it in the old ways that we know. With the internet, it was free publication. So we made websites. We didn’t see this as a way of connecting better.” Better connections—meeting someone at their moment of need—is what context is all about. That’s the focus of Mathew Sweezey’s new book, The Context Marketing Revolution. We discussed this along with his work at Salesforce this week on the On Brand podcast. About Mathew Sweezey Mathew Sweezey is Director of Market Strategy for Salesforce. A researcher, thinker, award-winning marketer, and writer, he is the author of Marketing Automation for Dummies and the new book The Context Marketing Revolution. When not behind a podium at conferences around the world or sifting through data, he routinely works with the world’s largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell. Episode Highlights What are the key traits in high-performing marketing organizations? In studying the future of marketing at Salesforce, Mathew has spent a lot of time on this very question. The answer? “High-performing marketing organizations have full executive buy-in on a new idea.” What are the new ideas? “That marketing is no longer about the most creative messaging.” Buy in on that alone would create a very different marketing organization. What’s the difference between content marketing and context marketing? While content marketing is all about publishing, “Context marketing is all about helping someone achieve the goal of the moment.” What does context consist of? In his book, Mathew shares the five elements of context and why it’s critical for businesses to focus on them to be successful. Available—helping people achieve the value they seek in the moment Permissioned—giving individuals what they’ve asked for, on their terms Personal—going beyond how personal the experience is, to how personally it can be delivered Authentic—combining voice, empathy, and channel congruence simultaneously Purposeful—creating a deeper connection to the brand beyond the product “Context can be applied anywhere throughout the customer journey.” Mathew shared how the Trailhead community at Salesforce is an important example of context marketing as it’s about advancing better business outcomes and educating users on the platform. What brand has made Mathew smile recently? Mathew went with his local climbing gym, Coastal Climbing, for the precautions they’re taking as a result of COVID-19. To learn more, connect with Mathew on LinkedIn and Twitter and check out his new book The Context Marketing Revolution. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Aug 2020 10:00:00 -0000 full Nick Westergaard “When new technology comes out, we use it in the old ways that we know. With the internet, it was free publication. So we made websites. We didn’t see this as a way of connecting better.” Better connections—meeting someone at their moment of... “When new technology comes out, we use it in the old ways that we know. With the internet, it was free publication. So we made websites. We didn’t see this as a way of connecting better.” Better connections—meeting someone at their moment of need—is what context is all about. That’s the focus of Mathew Sweezey’s new book, The Context Marketing Revolution. We discussed this along with his work at Salesforce this week on the On Brand podcast. About Mathew Sweezey Mathew Sweezey is Director of Market Strategy for Salesforce. A researcher, thinker, award-winning marketer, and writer, he is the author of Marketing Automation for Dummies and the new book The Context Marketing Revolution. When not behind a podium at conferences around the world or sifting through data, he routinely works with the world’s largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell. Episode Highlights What are the key traits in high-performing marketing organizations? In studying the future of marketing at Salesforce, Mathew has spent a lot of time on this very question. The answer? “High-performing marketing organizations have full executive buy-in on a new idea.” What are the new ideas? “That marketing is no longer about the most creative messaging.” Buy in on that alone would create a very different marketing organization. What’s the difference between content marketing and context marketing? While content marketing is all about publishing, “Context marketing is all about helping someone achieve the goal of the moment.” What does context consist of? In his book, Mathew shares the five elements of context and why it’s critical for businesses to focus on them to be successful. Available—helping people achieve the value they seek in the moment Permissioned—giving individuals what they’ve asked for, on their terms Personal—going beyond how personal the experience is, to how personally it can be delivered Authentic—combining voice, empathy, and channel congruence simultaneously Purposeful—creating a deeper connection to the brand beyond the product “Context can be applied anywhere throughout the customer journey.” Mathew shared how the Trailhead community at Salesforce is an important example of context marketing as it’s about advancing better business outcomes and educating users on the platform. What brand has made Mathew smile recently? Mathew went with his local climbing gym, Coastal Climbing, for the precautions they’re taking as a result of COVID-19. To learn more, connect with Mathew on LinkedIn and Twitter and check out his new book The Context Marketing Revolution. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “When new technology comes out, we use it in the old ways that we know. With the internet, it was free publication. So we made websites. We didn’t see this as a way of connecting better.” Better connections—meeting someone at their moment of need—is what context is all about. That’s the focus of Mathew Sweezey’s new book, The Context Marketing Revolution. We discussed this along with his work at Salesforce this week on the On Brand podcast.

About Mathew Sweezey

Mathew Sweezey is Director of Market Strategy for Salesforce. A researcher, thinker, award-winning marketer, and writer, he is the author of Marketing Automation for Dummies and the new book The Context Marketing Revolution. When not behind a podium at conferences around the world or sifting through data, he routinely works with the world’s largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell.

Episode Highlights

What are the key traits in high-performing marketing organizations? In studying the future of marketing at Salesforce, Mathew has spent a lot of time on this very question. The answer? “High-performing marketing organizations have full executive buy-in on a new idea.” What are the new ideas? “That marketing is no longer about the most creative messaging.” Buy in on that alone would create a very different marketing organization.

What’s the difference between content marketing and context marketing? While content marketing is all about publishing, “Context marketing is all about helping someone achieve the goal of the moment.”

What does context consist of? In his book, Mathew shares the five elements of context and why it’s critical for businesses to focus on them to be successful.

  • Available—helping people achieve the value they seek in the moment
  • Permissioned—giving individuals what they’ve asked for, on their terms
  • Personal—going beyond how personal the experience is, to how personally it can be delivered
  • Authentic—combining voice, empathy, and channel congruence simultaneously
  • Purposeful—creating a deeper connection to the brand beyond the product

“Context can be applied anywhere throughout the customer journey.” Mathew shared how the Trailhead community at Salesforce is an important example of context marketing as it’s about advancing better business outcomes and educating users on the platform.

What brand has made Mathew smile recently? Mathew went with his local climbing gym, Coastal Climbing, for the precautions they’re taking as a result of COVID-19.

To learn more, connect with Mathew on LinkedIn and Twitter and check out his new book The Context Marketing Revolution.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1777 no Creating Superfans Internally and Externally with Matt Barnett https://onbrand.libsyn.com/creating-superfans-internally-and-externally-with-matt-barnett “The most important part of any brand is the team.” Matt Barnett would know. A serial entrepreneur, Matt’s latest venture is Bonjoro, a B2B asynchronous video platform helping organizations connect with their customers. We discussed all of this and more on this week’s episode of the On Brand podcast. About Matt Barnett A British designer & Artist, Matt Barnett moved to Australia where Bonjoro was born from a sales hack for his first business. Matt and the team decided to go all-in on the idea, and 3 years later Bonjoro has snowballed into a startup success story with a fully remote team across 6 countries and 5 continents. Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and his goal is to be the next Zappos, to be the most-loved brand in the world.” Episode Highlights How to build your startup brand as a team? We talked a lot about the intersection of brand origins and team origins and how often, these two intersect. Matt says that you need to hire the right team first, noting that “brand happens later.” “You have to build super fans internalizing and externally.” Matt focused his advice on two critical groups of people—your employees and your customers. How do you do that …? Let’s talk bears. Look at any of Bonjoro’s touchpoints and you’ll see that their brand personification is an adorable teddy bear. This bear branding makes its way throughout the organization, from the koala bears they sponsor as a company to the bear onesies every employee gets, including the self-proclaimed “Papa Bear” himself. What should you do in the next five minutes? As Tom Peters said on this podcast, excellence is the best short-term strategy. We asked Matt what you should do in the five minutes after this show … “Asynchronous personalized video messages.” Matt noted that he may be biassed on this front (that’s what Bonjoro does!) but he also reinforced this with the impact you can have with clients by recording a simple 30-second video. What brand has made Matt smile recently? Inspired by other engaging brands, Matt pointed to “Hey,” the new email platform built by the folks from Basecamp, for the brand’s combination of fun and simplicity. To learn more, connect with the “Papa Bear” himself on LinkedIn and go to the Bonjoro website to learn more about Matt’s company. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Aug 2020 10:00:00 -0000 full Nick Westergaard “The most important part of any brand is the team.” Matt Barnett would know. A serial entrepreneur, Matt’s latest venture is Bonjoro, a B2B asynchronous video platform helping organizations connect with their customers. We discussed all of this... “The most important part of any brand is the team.” Matt Barnett would know. A serial entrepreneur, Matt’s latest venture is Bonjoro, a B2B asynchronous video platform helping organizations connect with their customers. We discussed all of this and more on this week’s episode of the On Brand podcast. About Matt Barnett A British designer & Artist, Matt Barnett moved to Australia where Bonjoro was born from a sales hack for his first business. Matt and the team decided to go all-in on the idea, and 3 years later Bonjoro has snowballed into a startup success story with a fully remote team across 6 countries and 5 continents. Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and his goal is to be the next Zappos, to be the most-loved brand in the world.” Episode Highlights How to build your startup brand as a team? We talked a lot about the intersection of brand origins and team origins and how often, these two intersect. Matt says that you need to hire the right team first, noting that “brand happens later.” “You have to build super fans internalizing and externally.” Matt focused his advice on two critical groups of people—your employees and your customers. How do you do that …? Let’s talk bears. Look at any of Bonjoro’s touchpoints and you’ll see that their brand personification is an adorable teddy bear. This bear branding makes its way throughout the organization, from the koala bears they sponsor as a company to the bear onesies every employee gets, including the self-proclaimed “Papa Bear” himself. What should you do in the next five minutes? As Tom Peters said on this podcast, excellence is the best short-term strategy. We asked Matt what you should do in the five minutes after this show … “Asynchronous personalized video messages.” Matt noted that he may be biassed on this front (that’s what Bonjoro does!) but he also reinforced this with the impact you can have with clients by recording a simple 30-second video. What brand has made Matt smile recently? Inspired by other engaging brands, Matt pointed to “Hey,” the new email platform built by the folks from Basecamp, for the brand’s combination of fun and simplicity. To learn more, connect with the “Papa Bear” himself on LinkedIn and go to the Bonjoro website to learn more about Matt’s company. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The most important part of any brand is the team.” Matt Barnett would know. A serial entrepreneur, Matt’s latest venture is Bonjoro, a B2B asynchronous video platform helping organizations connect with their customers. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Matt Barnett

A British designer & Artist, Matt Barnett moved to Australia where Bonjoro was born from a sales hack for his first business. Matt and the team decided to go all-in on the idea, and 3 years later Bonjoro has snowballed into a startup success story with a fully remote team across 6 countries and 5 continents.

Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and his goal is to be the next Zappos, to be the most-loved brand in the world.”

Episode Highlights

How to build your startup brand as a team? We talked a lot about the intersection of brand origins and team origins and how often, these two intersect. Matt says that you need to hire the right team first, noting that “brand happens later.”

“You have to build super fans internalizing and externally.” Matt focused his advice on two critical groups of people—your employees and your customers. How do you do that …?

Let’s talk bears. Look at any of Bonjoro’s touchpoints and you’ll see that their brand personification is an adorable teddy bear. This bear branding makes its way throughout the organization, from the koala bears they sponsor as a company to the bear onesies every employee gets, including the self-proclaimed “Papa Bear” himself.

What should you do in the next five minutes? As Tom Peters said on this podcast, excellence is the best short-term strategy. We asked Matt what you should do in the five minutes after this show … “Asynchronous personalized video messages.” Matt noted that he may be biassed on this front (that’s what Bonjoro does!) but he also reinforced this with the impact you can have with clients by recording a simple 30-second video.

What brand has made Matt smile recently? Inspired by other engaging brands, Matt pointed to “Hey,” the new email platform built by the folks from Basecamp, for the brand’s combination of fun and simplicity.

To learn more, connect with the “Papa Bear” himself on LinkedIn and go to the Bonjoro website to learn more about Matt’s company.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1896 no How to Be a Forever Brand with Robbie Kellman Baxter https://onbrand.libsyn.com/how-to-be-a-forever-brand-with-robbie-kellman-baxter “Any subscription brand needs to know—what problem am I solving for my customers? What’s our forever promise?” With a career building subscriptions for brands like Netflix and Electronic Arts, Robbie Kellman Baxter knows what it takes to build lasting customer relationships. That’s been the focus of her books including her latest, The Forever Transaction. We discussed all of this and more on this week’s episode of the On Brand podcast. About Robbie Kellman Baxter Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations including Netflix, the Wall Street Journal, and Electronic Arts. In the past ten years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Her first book, The Membership Economy was an international best seller. Her new book, The Forever Transaction, was released in April 2020. It has been described as a true game-changer taking readers through every step of the subscription business process—from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. Episode Highlights What defines a subscription brand? “It’s all based on a trusted relationship that justifies a habit.” “Consumers know the difference between a good and a bad subscription.” I had to know more. Robbie pointed to Netflix as an example of a good subscription due to their “subscription hygiene.” What does it take to build ongoing relationships with customers? “You have to make sure you continue to solve their problems on an ongoing basis,” says Robbie. You also have to continue to onboard new subscribers for customer success. What should you do in the next five minutes? As Tom Peters says, excellence is the best short-term strategy. I asked Robbie what you can you do in the next five minutes to help build a forever brand with your customers. Robbie says: “Define your forever promise and your best customer.” That would be five minutes well spent! What brand has made Robbie smile recently? Robbie once again turned to Netflix based on their recent announcement that they canceled accounts that had been dormant for a year or more. “They don’t want revenue zombies.” This too reinforces the idea of building trusted relationships over time. To learn more, go to Robbie’s website and find special resources at robbiekellmanbaxter.com/audience. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Aug 2020 10:00:00 -0000 full Nick Westergaard “Any subscription brand needs to know—what problem am I solving for my customers? What’s our forever promise?” With a career building subscriptions for brands like Netflix and Electronic Arts, Robbie Kellman Baxter knows what it takes to build... “Any subscription brand needs to know—what problem am I solving for my customers? What’s our forever promise?” With a career building subscriptions for brands like Netflix and Electronic Arts, Robbie Kellman Baxter knows what it takes to build lasting customer relationships. That’s been the focus of her books including her latest, The Forever Transaction. We discussed all of this and more on this week’s episode of the On Brand podcast. About Robbie Kellman Baxter Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations including Netflix, the Wall Street Journal, and Electronic Arts. In the past ten years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Her first book, The Membership Economy was an international best seller. Her new book, The Forever Transaction, was released in April 2020. It has been described as a true game-changer taking readers through every step of the subscription business process—from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. Episode Highlights What defines a subscription brand? “It’s all based on a trusted relationship that justifies a habit.” “Consumers know the difference between a good and a bad subscription.” I had to know more. Robbie pointed to Netflix as an example of a good subscription due to their “subscription hygiene.” What does it take to build ongoing relationships with customers? “You have to make sure you continue to solve their problems on an ongoing basis,” says Robbie. You also have to continue to onboard new subscribers for customer success. What should you do in the next five minutes? As Tom Peters says, excellence is the best short-term strategy. I asked Robbie what you can you do in the next five minutes to help build a forever brand with your customers. Robbie says: “Define your forever promise and your best customer.” That would be five minutes well spent! What brand has made Robbie smile recently? Robbie once again turned to Netflix based on their recent announcement that they canceled accounts that had been dormant for a year or more. “They don’t want revenue zombies.” This too reinforces the idea of building trusted relationships over time. To learn more, go to Robbie’s website and find special resources at robbiekellmanbaxter.com/audience. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Any subscription brand needs to know—what problem am I solving for my customers? What’s our forever promise?” With a career building subscriptions for brands like Netflix and Electronic Arts, Robbie Kellman Baxter knows what it takes to build lasting customer relationships. That’s been the focus of her books including her latest, The Forever Transaction. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Robbie Kellman Baxter

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations including Netflix, the Wall Street Journal, and Electronic Arts. In the past ten years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Her first book, The Membership Economy was an international best seller. Her new book, The Forever Transaction, was released in April 2020. It has been described as a true game-changer taking readers through every step of the subscription business process—from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value.

Episode Highlights

What defines a subscription brand? “It’s all based on a trusted relationship that justifies a habit.”

“Consumers know the difference between a good and a bad subscription.” I had to know more. Robbie pointed to Netflix as an example of a good subscription due to their “subscription hygiene.”

What does it take to build ongoing relationships with customers? “You have to make sure you continue to solve their problems on an ongoing basis,” says Robbie. You also have to continue to onboard new subscribers for customer success.

What should you do in the next five minutes? As Tom Peters says, excellence is the best short-term strategy. I asked Robbie what you can you do in the next five minutes to help build a forever brand with your customers. Robbie says: “Define your forever promise and your best customer.” That would be five minutes well spent!

What brand has made Robbie smile recently? Robbie once again turned to Netflix based on their recent announcement that they canceled accounts that had been dormant for a year or more. “They don’t want revenue zombies.” This too reinforces the idea of building trusted relationships over time.

To learn more, go to Robbie’s website and find special resources at robbiekellmanbaxter.com/audience.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1768 no Evidence-Based Brand Building with Marc Guldimann https://onbrand.libsyn.com/evidence-based-brand-building-with-marc-guldimann “Duration is the perfect proxy for attention.” Marc Guldimann has spent his career at the intersection of two scientific fields—human decision making and technology. He’s the founder of several startups including his latest, Adelaide, which sells ads based on duration or time spent. We discussed all of this and more on this week’s episode of the On Brand podcast. About Marc Guldimann Marc Guldimann is the Co-Founder and CEO of Parsec Media, the first marketplace to sell media based on time spent. Parsec Media is the owner and operator of Adelaide, the first performance tool for brand builders. A longtime entrepreneur, Marc is experienced in synthesizing his experience across digital media, computer security, and decision sciences to develop simple yet powerful solutions. Prior to created Sled and Parsec, Marc was the founding CEO of Enliken and Spongecell Inc spending two decades at Internet and technology firms. Before digital media, he worked in the wireless network security industry, where he developed the first wireless virus filter. Mr. Guldimann led technical sales and marketing efforts for both Vernier Networks and Network Chemistry. Marc graduated from Carnegie Mellon with a degree in Social Decision Sciences and currently resides in Brooklyn. Episode Highlights Branding is the ultimate interdisciplinary job. As a social sciences fan, I had to ask Marc about his degree in Social Decision Sciences. He noted that this program at Carnegie Mellon stressed interdisciplinary studies. This set the tone for our conversation as we veered back and forth from the science of media to the art of creative. The job of media and the job of creative. Marc drew distinct lines around the role of media—getting the brand in front of the right people—and the role of creative—capturing the attention of the right people when the ad is in front of them. Evidence-based marketing. Marc and I spent a lot of time talking about the growing capabilities of evidence-based marketing and the science of attention. Specifically, his work at Adelaide and his focus on selling media based on time spent. “Duration is a perfect proxy for attention.” What brand has made Marc smile recently? Marc mentioned Delta during the show and came back to them for his smile as we wrapped up. His love of the brand comes “not from an ad—but from an experience” where their CEO emailed him back. That’s how you build long-term loyalty. To learn more, go to adelaidelift.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Jul 2020 10:00:00 -0000 full Nick Westergaard “Duration is the perfect proxy for attention.” Marc Guldimann has spent his career at the intersection of two scientific fields—human decision making and technology. He’s the founder of several startups including his latest, Adelaide, which... “Duration is the perfect proxy for attention.” Marc Guldimann has spent his career at the intersection of two scientific fields—human decision making and technology. He’s the founder of several startups including his latest, Adelaide, which sells ads based on duration or time spent. We discussed all of this and more on this week’s episode of the On Brand podcast. About Marc Guldimann Marc Guldimann is the Co-Founder and CEO of Parsec Media, the first marketplace to sell media based on time spent. Parsec Media is the owner and operator of Adelaide, the first performance tool for brand builders. A longtime entrepreneur, Marc is experienced in synthesizing his experience across digital media, computer security, and decision sciences to develop simple yet powerful solutions. Prior to created Sled and Parsec, Marc was the founding CEO of Enliken and Spongecell Inc spending two decades at Internet and technology firms. Before digital media, he worked in the wireless network security industry, where he developed the first wireless virus filter. Mr. Guldimann led technical sales and marketing efforts for both Vernier Networks and Network Chemistry. Marc graduated from Carnegie Mellon with a degree in Social Decision Sciences and currently resides in Brooklyn. Episode Highlights Branding is the ultimate interdisciplinary job. As a social sciences fan, I had to ask Marc about his degree in Social Decision Sciences. He noted that this program at Carnegie Mellon stressed interdisciplinary studies. This set the tone for our conversation as we veered back and forth from the science of media to the art of creative. The job of media and the job of creative. Marc drew distinct lines around the role of media—getting the brand in front of the right people—and the role of creative—capturing the attention of the right people when the ad is in front of them. Evidence-based marketing. Marc and I spent a lot of time talking about the growing capabilities of evidence-based marketing and the science of attention. Specifically, his work at Adelaide and his focus on selling media based on time spent. “Duration is a perfect proxy for attention.” What brand has made Marc smile recently? Marc mentioned Delta during the show and came back to them for his smile as we wrapped up. His love of the brand comes “not from an ad—but from an experience” where their CEO emailed him back. That’s how you build long-term loyalty. To learn more, go to adelaidelift.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Duration is the perfect proxy for attention.” Marc Guldimann has spent his career at the intersection of two scientific fields—human decision making and technology. He’s the founder of several startups including his latest, Adelaide, which sells ads based on duration or time spent. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Marc Guldimann

Marc Guldimann is the Co-Founder and CEO of Parsec Media, the first marketplace to sell media based on time spent. Parsec Media is the owner and operator of Adelaide, the first performance tool for brand builders. A longtime entrepreneur, Marc is experienced in synthesizing his experience across digital media, computer security, and decision sciences to develop simple yet powerful solutions. Prior to created Sled and Parsec, Marc was the founding CEO of Enliken and Spongecell Inc spending two decades at Internet and technology firms. Before digital media, he worked in the wireless network security industry, where he developed the first wireless virus filter. Mr. Guldimann led technical sales and marketing efforts for both Vernier Networks and Network Chemistry. Marc graduated from Carnegie Mellon with a degree in Social Decision Sciences and currently resides in Brooklyn.

Episode Highlights

Branding is the ultimate interdisciplinary job. As a social sciences fan, I had to ask Marc about his degree in Social Decision Sciences. He noted that this program at Carnegie Mellon stressed interdisciplinary studies. This set the tone for our conversation as we veered back and forth from the science of media to the art of creative.

The job of media and the job of creative. Marc drew distinct lines around the role of media—getting the brand in front of the right people—and the role of creative—capturing the attention of the right people when the ad is in front of them.

Evidence-based marketing. Marc and I spent a lot of time talking about the growing capabilities of evidence-based marketing and the science of attention. Specifically, his work at Adelaide and his focus on selling media based on time spent. “Duration is a perfect proxy for attention.”

What brand has made Marc smile recently? Marc mentioned Delta during the show and came back to them for his smile as we wrapped up. His love of the brand comes “not from an ad—but from an experience” where their CEO emailed him back. That’s how you build long-term loyalty.

To learn more, go to adelaidelift.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1697 no Mastering One Voice with Toby Murdock & Zoë Randolph https://onbrand.libsyn.com/mastering-one-voice-with-toby-murdock-zo-randolph “It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and Zoë Randolph are on a mission to help content marketers create better content with a more cohesive, meaningful brand voice. We discussed all of this and more on this week’s episode of the On Brand podcast. About Toby Murdock & Zoë Randolph Toby Murdock, General Manager, Upland Software — Toby co-founded Kapost in 2009 and served as CEO through its 2019 acquisition by Upland Software. When he’s not sharing his vision for the future of marketing. Toby is biking, hiking, or skiing in Boulder, CO with his wife and three daughters. Zoë Randolph, Content Architect, Upland Kapost — Zoë brings her love of writing and business strategy to her work leading strategic messaging and content creation. When she’s off the clock, Zoë can be found immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics. Episode Highlights What are the biggest challenges that content marketers today face? “We’ve lost a lot of control.” From distributed teams to distributed content creation, marketers today need better systems, frameworks, and infrastructure as both Toby and Zoë noted during the show. Getting off of the content marketing “hamster wheel.” Toby noted that many are stuck in a cycle of creating more content for the sake of creating content. “We need to get off the hamster wheel.” As Zoë added, “It’s about less content but also more meaningful content.” In the midst of a pandemic with great social unrest, is it harder for marketers to find their authentic brand voice? “It’s not that they don’t know what to say,” says Toby. “It’s that they don’t have the infrastructure to share.” Both Toby and Zoë pointed to Salesforce’s leadership as a successful model. However, both noted that this doesn’t happen overnight. It comes over time through attention from leadership and great effort internally. What brands have made Toby and Zoë smile recently? Like their personalities, both offered divergent brand choices. Zoë pointed to Nike’s strong voice on Black Lives Matter while Toby pointed to the guidance REI provided during his recent purchase experience. To learn more about Toby and Zoë’s work and their book Mastering One Voice, go to contentoperations.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Jul 2020 10:00:00 -0000 full Nick Westergaard “It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and... “It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and Zoë Randolph are on a mission to help content marketers create better content with a more cohesive, meaningful brand voice. We discussed all of this and more on this week’s episode of the On Brand podcast. About Toby Murdock & Zoë Randolph Toby Murdock, General Manager, Upland Software — Toby co-founded Kapost in 2009 and served as CEO through its 2019 acquisition by Upland Software. When he’s not sharing his vision for the future of marketing. Toby is biking, hiking, or skiing in Boulder, CO with his wife and three daughters. Zoë Randolph, Content Architect, Upland Kapost — Zoë brings her love of writing and business strategy to her work leading strategic messaging and content creation. When she’s off the clock, Zoë can be found immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics. Episode Highlights What are the biggest challenges that content marketers today face? “We’ve lost a lot of control.” From distributed teams to distributed content creation, marketers today need better systems, frameworks, and infrastructure as both Toby and Zoë noted during the show. Getting off of the content marketing “hamster wheel.” Toby noted that many are stuck in a cycle of creating more content for the sake of creating content. “We need to get off the hamster wheel.” As Zoë added, “It’s about less content but also more meaningful content.” In the midst of a pandemic with great social unrest, is it harder for marketers to find their authentic brand voice? “It’s not that they don’t know what to say,” says Toby. “It’s that they don’t have the infrastructure to share.” Both Toby and Zoë pointed to Salesforce’s leadership as a successful model. However, both noted that this doesn’t happen overnight. It comes over time through attention from leadership and great effort internally. What brands have made Toby and Zoë smile recently? Like their personalities, both offered divergent brand choices. Zoë pointed to Nike’s strong voice on Black Lives Matter while Toby pointed to the guidance REI provided during his recent purchase experience. To learn more about Toby and Zoë’s work and their book Mastering One Voice, go to contentoperations.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and Zoë Randolph are on a mission to help content marketers create better content with a more cohesive, meaningful brand voice. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Toby Murdock & Zoë Randolph

Toby Murdock, General Manager, Upland Software — Toby co-founded Kapost in 2009 and served as CEO through its 2019 acquisition by Upland Software. When he’s not sharing his vision for the future of marketing. Toby is biking, hiking, or skiing in Boulder, CO with his wife and three daughters.

Zoë Randolph, Content Architect, Upland Kapost — Zoë brings her love of writing and business strategy to her work leading strategic messaging and content creation. When she’s off the clock, Zoë can be found immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.

Episode Highlights

What are the biggest challenges that content marketers today face? “We’ve lost a lot of control.” From distributed teams to distributed content creation, marketers today need better systems, frameworks, and infrastructure as both Toby and Zoë noted during the show.

Getting off of the content marketing “hamster wheel.” Toby noted that many are stuck in a cycle of creating more content for the sake of creating content. “We need to get off the hamster wheel.” As Zoë added, “It’s about less content but also more meaningful content.”

In the midst of a pandemic with great social unrest, is it harder for marketers to find their authentic brand voice? “It’s not that they don’t know what to say,” says Toby. “It’s that they don’t have the infrastructure to share.” Both Toby and Zoë pointed to Salesforce’s leadership as a successful model. However, both noted that this doesn’t happen overnight. It comes over time through attention from leadership and great effort internally.

What brands have made Toby and Zoë smile recently? Like their personalities, both offered divergent brand choices. Zoë pointed to Nike’s strong voice on Black Lives Matter while Toby pointed to the guidance REI provided during his recent purchase experience.

To learn more about Toby and Zoë’s work and their book Mastering One Voice, go to contentoperations.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1783 no The Importance of Imperfect Action with Ashley Shuler https://onbrand.libsyn.com/the-importance-of-imperfect-action-with-ashley-shuler “There’s a shift that’s taking place that’s requiring a response. Now people are saying—action.” Ashley Shuler is a business strategist who helps busy solopreneurs operate their businesses efficiently and effectively. Recently, she replied to one of my ICYMI email newsletters on how brands need to do better on race. We discussed this along with productivity and missed brand touchpoints, this week on the On Brand podcast. About Ashley Shuler Ashley Shuler doesn't believe in quick fixes and seeks to create the transformative solutions for busy solopreneurs so they can operate more efficiently in their business. Her superpower is the ability to take big picture ideas and create business systems and recipes so entrepreneurs can generate leads, increase productivity, and enhance their client experience. Ashley is the Chief Strategist of Shuler Strategies Group where she offers two signature services: the client engagement experience and online virtual summit intensive. The Client Engagement Experience intensive is a system that bridges the gap between the discovery call, client onboarding, and client offboarding processes. The Online Virtual Summit intensive provides entrepreneurs an opportunity to build authority in their industry, generate leads, and create brand awareness for their products and services. Originally from Northern Virginia, Ashley holds a BA in Government from The College of William & Mary in Williamsburg, Virginia, and graduated from George Mason University, School of Public Policy. She is a certified Project Manager and volunteers in her local community. Episode Highlights In the face of COVID-19, solopreneurs are busier than they’ve ever been. What do we do now? Ashley advises people to start with a routine and schedule. “Time is one of your most precious assets—we can’t get it back.” Recently, Ashley emailed me … As a brand myself, I made brands needing to do more on race the focus of my email newsletter. Ashley took the time to reply and we began a conversation on this challenging moment and how businesses need to at least start the difficult work of navigating it. “It won’t all look the same,” Ashley noted. “There’s a shift that’s taking place that’s requiring a response. Now people are saying action.” What should you do in the next five minutes? As Tom Peters said on this podast, excellence is the best short-term strategy. I asked Ashley what you should do in the five minutes after this show … “Think big. Taking imperfect action is where the magic happens.” Amen. What brand has made Ashley smile recently? Ashley came prepared with not one but two brands. First, she pointed to Michelle Obama and the unique brand she’s built around “women’s empowerment” that runs through her book, talks, tour, and Netflix documentary. Ashley’s second smile was the “Share the Mic” event where successful white women shared their platforms, giving voice to women of color. To learn more, connect with Ashley on Instagram. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Jul 2020 10:00:00 -0000 full Nick Westergaard “There’s a shift that’s taking place that’s requiring a response. Now people are saying—action.” Ashley Shuler is a business strategist who helps busy solopreneurs operate their businesses efficiently and effectively. Recently, she replied... “There’s a shift that’s taking place that’s requiring a response. Now people are saying—action.” Ashley Shuler is a business strategist who helps busy solopreneurs operate their businesses efficiently and effectively. Recently, she replied to one of my ICYMI email newsletters on how brands need to do better on race. We discussed this along with productivity and missed brand touchpoints, this week on the On Brand podcast. About Ashley Shuler Ashley Shuler doesn't believe in quick fixes and seeks to create the transformative solutions for busy solopreneurs so they can operate more efficiently in their business. Her superpower is the ability to take big picture ideas and create business systems and recipes so entrepreneurs can generate leads, increase productivity, and enhance their client experience. Ashley is the Chief Strategist of Shuler Strategies Group where she offers two signature services: the client engagement experience and online virtual summit intensive. The Client Engagement Experience intensive is a system that bridges the gap between the discovery call, client onboarding, and client offboarding processes. The Online Virtual Summit intensive provides entrepreneurs an opportunity to build authority in their industry, generate leads, and create brand awareness for their products and services. Originally from Northern Virginia, Ashley holds a BA in Government from The College of William & Mary in Williamsburg, Virginia, and graduated from George Mason University, School of Public Policy. She is a certified Project Manager and volunteers in her local community. Episode Highlights In the face of COVID-19, solopreneurs are busier than they’ve ever been. What do we do now? Ashley advises people to start with a routine and schedule. “Time is one of your most precious assets—we can’t get it back.” Recently, Ashley emailed me … As a brand myself, I made brands needing to do more on race the focus of my email newsletter. Ashley took the time to reply and we began a conversation on this challenging moment and how businesses need to at least start the difficult work of navigating it. “It won’t all look the same,” Ashley noted. “There’s a shift that’s taking place that’s requiring a response. Now people are saying action.” What should you do in the next five minutes? As Tom Peters said on this podast, excellence is the best short-term strategy. I asked Ashley what you should do in the five minutes after this show … “Think big. Taking imperfect action is where the magic happens.” Amen. What brand has made Ashley smile recently? Ashley came prepared with not one but two brands. First, she pointed to Michelle Obama and the unique brand she’s built around “women’s empowerment” that runs through her book, talks, tour, and Netflix documentary. Ashley’s second smile was the “Share the Mic” event where successful white women shared their platforms, giving voice to women of color. To learn more, connect with Ashley on Instagram. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “There’s a shift that’s taking place that’s requiring a response. Now people are saying—action.” Ashley Shuler is a business strategist who helps busy solopreneurs operate their businesses efficiently and effectively. Recently, she replied to one of my ICYMI email newsletters on how brands need to do better on race. We discussed this along with productivity and missed brand touchpoints, this week on the On Brand podcast.

About Ashley Shuler

Ashley Shuler doesn't believe in quick fixes and seeks to create the transformative solutions for busy solopreneurs so they can operate more efficiently in their business. Her superpower is the ability to take big picture ideas and create business systems and recipes so entrepreneurs can generate leads, increase productivity, and enhance their client experience. Ashley is the Chief Strategist of Shuler Strategies Group where she offers two signature services: the client engagement experience and online virtual summit intensive. The Client Engagement Experience intensive is a system that bridges the gap between the discovery call, client onboarding, and client offboarding processes. The Online Virtual Summit intensive provides entrepreneurs an opportunity to build authority in their industry, generate leads, and create brand awareness for their products and services.

Originally from Northern Virginia, Ashley holds a BA in Government from The College of William & Mary in Williamsburg, Virginia, and graduated from George Mason University, School of Public Policy. She is a certified Project Manager and volunteers in her local community.

Episode Highlights

In the face of COVID-19, solopreneurs are busier than they’ve ever been. What do we do now? Ashley advises people to start with a routine and schedule. “Time is one of your most precious assets—we can’t get it back.”

Recently, Ashley emailed me … As a brand myself, I made brands needing to do more on race the focus of my email newsletter. Ashley took the time to reply and we began a conversation on this challenging moment and how businesses need to at least start the difficult work of navigating it. “It won’t all look the same,” Ashley noted. “There’s a shift that’s taking place that’s requiring a response. Now people are saying action.”

What should you do in the next five minutes? As Tom Peters said on this podast, excellence is the best short-term strategy. I asked Ashley what you should do in the five minutes after this show … “Think big. Taking imperfect action is where the magic happens.” Amen.

What brand has made Ashley smile recently? Ashley came prepared with not one but two brands. First, she pointed to Michelle Obama and the unique brand she’s built around “women’s empowerment” that runs through her book, talks, tour, and Netflix documentary. Ashley’s second smile was the “Share the Mic” event where successful white women shared their platforms, giving voice to women of color.

To learn more, connect with Ashley on Instagram.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1965 no Building the HBO Brand with Jason Mulderig https://onbrand.libsyn.com/building-the-hbo-brand-with-jason-mulderig “When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO brand—from advertising to promotion—including the new HBO Max streaming service. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jason Mulderig Jason Mulderig is SVP, Brand Marketing for WarnerMedia Entertainment & Direct-to-Consumer, responsible for the branding, positioning, advertising, prosocial, and promotional efforts for the HBO Max brand, as well as the HBO brand and streaming platforms, HBO GO and HBO NOW. Mulderig joined HBO in 1999 as a marketing assistant in the Affiliate Marketing group. In 2011, he added product marketing to his responsibilities with the launch of HBO’s first streaming app, HBO GO, and in 2013, he was promoted to VP, assuming responsibility for the HBO master brand strategy and advertising for all brand communications, including the HBO linear channel and digital products. In 2015, Mulderig oversaw the brand positioning, brand development, and advertising campaigns for HBO NOW. He currently oversees the national college ambassador program and promotion of HBO’s licensed theatrical movies and in 2020, he also took over leadership of HBO’s brand social media profiles and HBO.com. Episode Highlights The challenges of positioning streaming services. In the struggle to stand out among the various streaming networks, Jason framed the challenge as it relates to brand positioning: “What is the right amount of content? It’s the boutique vs. superstore question.” Launching a brand in the midst of a pandemic. Additionally, COVID-19 presented another set of challenges in the launch of HBO Max, a campaign that was initially built around the NCAA playoffs. “We looked for how we could get to a critical mass—gathering up the long tail of users anywhere we could with high-impact placements online.” What about Gone with the Wind? Another challenge still was Gone with the Wind. Specifically, how the 1939 film’s romanticized depiction of slavery in the Confederate South is viewed in the wake of the Black Lives Matter movement. Jason talked about how they pulled the movie from HBO Max and “added additional context” to the conversation about the film. What should you do in the next five minutes? As Tom Peters said on this podast, excellence is the best short-term strategy. I asked Jason what you should do in the five minutes after this show: “Continually go back and look at your messaging, what your purpose is, and what you’re putting out. Advertising can be so expensive. Are you hitting your audience?” What brand has made Jason smile recently? “I’d have to say Spotify.” Jason walked us through how Spotify now owns every aspect of his audio listenership. I couldn’t agree more. (Remember, you can subscribe to On Brand on Spotify too.) To learn more, go to HBOMax.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Jul 2020 10:00:00 -0000 full Nick Westergaard “When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO... “When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO brand—from advertising to promotion—including the new HBO Max streaming service. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jason Mulderig Jason Mulderig is SVP, Brand Marketing for WarnerMedia Entertainment & Direct-to-Consumer, responsible for the branding, positioning, advertising, prosocial, and promotional efforts for the HBO Max brand, as well as the HBO brand and streaming platforms, HBO GO and HBO NOW. Mulderig joined HBO in 1999 as a marketing assistant in the Affiliate Marketing group. In 2011, he added product marketing to his responsibilities with the launch of HBO’s first streaming app, HBO GO, and in 2013, he was promoted to VP, assuming responsibility for the HBO master brand strategy and advertising for all brand communications, including the HBO linear channel and digital products. In 2015, Mulderig oversaw the brand positioning, brand development, and advertising campaigns for HBO NOW. He currently oversees the national college ambassador program and promotion of HBO’s licensed theatrical movies and in 2020, he also took over leadership of HBO’s brand social media profiles and HBO.com. Episode Highlights The challenges of positioning streaming services. In the struggle to stand out among the various streaming networks, Jason framed the challenge as it relates to brand positioning: “What is the right amount of content? It’s the boutique vs. superstore question.” Launching a brand in the midst of a pandemic. Additionally, COVID-19 presented another set of challenges in the launch of HBO Max, a campaign that was initially built around the NCAA playoffs. “We looked for how we could get to a critical mass—gathering up the long tail of users anywhere we could with high-impact placements online.” What about Gone with the Wind? Another challenge still was Gone with the Wind. Specifically, how the 1939 film’s romanticized depiction of slavery in the Confederate South is viewed in the wake of the Black Lives Matter movement. Jason talked about how they pulled the movie from HBO Max and “added additional context” to the conversation about the film. What should you do in the next five minutes? As Tom Peters said on this podast, excellence is the best short-term strategy. I asked Jason what you should do in the five minutes after this show: “Continually go back and look at your messaging, what your purpose is, and what you’re putting out. Advertising can be so expensive. Are you hitting your audience?” What brand has made Jason smile recently? “I’d have to say Spotify.” Jason walked us through how Spotify now owns every aspect of his audio listenership. I couldn’t agree more. (Remember, you can subscribe to On Brand on Spotify too.) To learn more, go to HBOMax.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO brand—from advertising to promotion—including the new HBO Max streaming service. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Jason Mulderig

Jason Mulderig is SVP, Brand Marketing for WarnerMedia Entertainment & Direct-to-Consumer, responsible for the branding, positioning, advertising, prosocial, and promotional efforts for the HBO Max brand, as well as the HBO brand and streaming platforms, HBO GO and HBO NOW.

Mulderig joined HBO in 1999 as a marketing assistant in the Affiliate Marketing group. In 2011, he added product marketing to his responsibilities with the launch of HBO’s first streaming app, HBO GO, and in 2013, he was promoted to VP, assuming responsibility for the HBO master brand strategy and advertising for all brand communications, including the HBO linear channel and digital products. In 2015, Mulderig oversaw the brand positioning, brand development, and advertising campaigns for HBO NOW. He currently oversees the national college ambassador program and promotion of HBO’s licensed theatrical movies and in 2020, he also took over leadership of HBO’s brand social media profiles and HBO.com.

Episode Highlights

The challenges of positioning streaming services. In the struggle to stand out among the various streaming networks, Jason framed the challenge as it relates to brand positioning: “What is the right amount of content? It’s the boutique vs. superstore question.”

Launching a brand in the midst of a pandemic. Additionally, COVID-19 presented another set of challenges in the launch of HBO Max, a campaign that was initially built around the NCAA playoffs. “We looked for how we could get to a critical mass—gathering up the long tail of users anywhere we could with high-impact placements online.”

What about Gone with the Wind? Another challenge still was Gone with the Wind. Specifically, how the 1939 film’s romanticized depiction of slavery in the Confederate South is viewed in the wake of the Black Lives Matter movement. Jason talked about how they pulled the movie from HBO Max and “added additional context” to the conversation about the film.

What should you do in the next five minutes? As Tom Peters said on this podast, excellence is the best short-term strategy. I asked Jason what you should do in the five minutes after this show: “Continually go back and look at your messaging, what your purpose is, and what you’re putting out. Advertising can be so expensive. Are you hitting your audience?”

What brand has made Jason smile recently? “I’d have to say Spotify.” Jason walked us through how Spotify now owns every aspect of his audio listenership. I couldn’t agree more. (Remember, you can subscribe to On Brand on Spotify too.)

To learn more, go to HBOMax.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1694 no Rebranding Best Practices with Jim Heininger https://onbrand.libsyn.com/rebranding-best-practices-with-jim-heininger “Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on the comprehensive art and strategic science of rebranding. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jim Heininger Jim Heininger is a Growth Communicator, Change Activist, and Rebranding Evangelist. He has spent 30 years in the marketing communications industry building and protecting some of the best-known brands including McDonald’s, Anheuser-Busch, Blue Cross Blue Shield, Wendy’s, and Molson Coors. Based in Chicago, he leads two agencies: Dixon|James Communications, a communications and change management firm, and Rebranding Experts, a team which focuses solely on the rebranding of companies and organizations. A firm believer that rebranding is an enterprise-wide strategic growth accelerator, he regularly shares first-hand insights on when to consider a rebranding strategy and how and when to rebrand successfully.  Episode Highlights Rebranding is a heavy lift. “Rebranding goes from the top to the bottom, inside and out.” Many struggle with employee alignment during this, which is why Jim notes that you should plan on 18 months for a rebranding project with another 12 months after the announcement for adoption. Not everything is ‘rebranding.’ Jim notes that rebranding is used by many as a generic way to describe an identity change. He then walked us through three key applications that Rebranding Experts focuses on. Refresh — updating the look and feel of a brand; modernizing. Reposition — positioning the brand with a new audience as Old Spice did a few years ago. Rebrand — a comprehensive revision of everything including a brand’s purpose. At the end of the day, to know which strategy to pursue, it’s all about answering one question: what problem are you trying to solve? Textbook examples of good and not-so-good rebranding. As a teacher, I had to ask Jim for his favorite good and bad examples. On the good side, he cited Arther Anderson’s rebranding as Accenture, noting that it happened at a key time when the brand needed to lose the baggage of the existing company identity. On the not-so-good side, Jim pointed to Weight Watchers rebranding as WW. “I’m not a big fan of acronyms. They don’t have a lot of meaning.” I couldn’t agree more! What brand has made Jim smile recently? “During the pandemic, the brands that make me smile are really individual personal brands like Brené Brown and Oprah. They understand the human condition and what it means during this challenging time.” To learn more, go to the Rebranding Experts website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Jun 2020 10:00:00 -0000 full Nick Westergaard “Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on... “Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on the comprehensive art and strategic science of rebranding. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jim Heininger Jim Heininger is a Growth Communicator, Change Activist, and Rebranding Evangelist. He has spent 30 years in the marketing communications industry building and protecting some of the best-known brands including McDonald’s, Anheuser-Busch, Blue Cross Blue Shield, Wendy’s, and Molson Coors. Based in Chicago, he leads two agencies: Dixon|James Communications, a communications and change management firm, and Rebranding Experts, a team which focuses solely on the rebranding of companies and organizations. A firm believer that rebranding is an enterprise-wide strategic growth accelerator, he regularly shares first-hand insights on when to consider a rebranding strategy and how and when to rebrand successfully.  Episode Highlights Rebranding is a heavy lift. “Rebranding goes from the top to the bottom, inside and out.” Many struggle with employee alignment during this, which is why Jim notes that you should plan on 18 months for a rebranding project with another 12 months after the announcement for adoption. Not everything is ‘rebranding.’ Jim notes that rebranding is used by many as a generic way to describe an identity change. He then walked us through three key applications that Rebranding Experts focuses on. Refresh — updating the look and feel of a brand; modernizing. Reposition — positioning the brand with a new audience as Old Spice did a few years ago. Rebrand — a comprehensive revision of everything including a brand’s purpose. At the end of the day, to know which strategy to pursue, it’s all about answering one question: what problem are you trying to solve? Textbook examples of good and not-so-good rebranding. As a teacher, I had to ask Jim for his favorite good and bad examples. On the good side, he cited Arther Anderson’s rebranding as Accenture, noting that it happened at a key time when the brand needed to lose the baggage of the existing company identity. On the not-so-good side, Jim pointed to Weight Watchers rebranding as WW. “I’m not a big fan of acronyms. They don’t have a lot of meaning.” I couldn’t agree more! What brand has made Jim smile recently? “During the pandemic, the brands that make me smile are really individual personal brands like Brené Brown and Oprah. They understand the human condition and what it means during this challenging time.” To learn more, go to the Rebranding Experts website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on the comprehensive art and strategic science of rebranding. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Jim Heininger

Jim Heininger is a Growth Communicator, Change Activist, and Rebranding Evangelist. He has spent 30 years in the marketing communications industry building and protecting some of the best-known brands including McDonald’s, Anheuser-Busch, Blue Cross Blue Shield, Wendy’s, and Molson Coors. Based in Chicago, he leads two agencies: Dixon|James Communications, a communications and change management firm, and Rebranding Experts, a team which focuses solely on the rebranding of companies and organizations. A firm believer that rebranding is an enterprise-wide strategic growth accelerator, he regularly shares first-hand insights on when to consider a rebranding strategy and how and when to rebrand successfully.

 Episode Highlights

Rebranding is a heavy lift. “Rebranding goes from the top to the bottom, inside and out.” Many struggle with employee alignment during this, which is why Jim notes that you should plan on 18 months for a rebranding project with another 12 months after the announcement for adoption.

Not everything is ‘rebranding.’ Jim notes that rebranding is used by many as a generic way to describe an identity change. He then walked us through three key applications that Rebranding Experts focuses on.

  • Refresh — updating the look and feel of a brand; modernizing.
  • Reposition — positioning the brand with a new audience as Old Spice did a few years ago.
  • Rebrand — a comprehensive revision of everything including a brand’s purpose.

At the end of the day, to know which strategy to pursue, it’s all about answering one question: what problem are you trying to solve?

Textbook examples of good and not-so-good rebranding. As a teacher, I had to ask Jim for his favorite good and bad examples. On the good side, he cited Arther Anderson’s rebranding as Accenture, noting that it happened at a key time when the brand needed to lose the baggage of the existing company identity. On the not-so-good side, Jim pointed to Weight Watchers rebranding as WW. “I’m not a big fan of acronyms. They don’t have a lot of meaning.” I couldn’t agree more!

What brand has made Jim smile recently? “During the pandemic, the brands that make me smile are really individual personal brands like Brené Brown and Oprah. They understand the human condition and what it means during this challenging time.”

To learn more, go to the Rebranding Experts website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1823 no Reclaiming the African American Narrative with Faith McKinney https://onbrand.libsyn.com/reclaiming-the-african-american-narrative-with-faith-mckinney “As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime listener of the On Brand podcast. This week she joined me as a guest for a discussion on building your personal brand, taking control of the African American narrative, and the need for authenticity. Enjoy! About Faith McKinney Faith McKinney is the author of Schmingling-The Art of Being Well-Connected Through Blatant Self-Promotion. She has been mentioned in The Wall Street Journal, Ebony, The Washington Post, and many other publications. Please contact her at www.faithmckinney.com or faith@faithmckinney.com. Episode Highlights Schmoozing + Mingling = Schmingling! I had to start my interview by asking Faith what her book Schmingling was all about. When she explained this mashup it makes a ton of sense. “You have to move out of your comfort zone” if you want to be seen, as Faith says. The African American narrative and brand. “As African Americans, we’ve given up our narrative. When we don’t have our own stories and our own narrative, it takes away our humanity. And we’re all lumped together in media stories and we’re only seeing negativity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Taking control of the brand narrative. “Historically, not being assertive with your brand, as far as African Americans go, I believe is a survival technique in itself.” Faith talked about why people need to be as big and blatant as they can in building their personal brand. What should you do in the next five minutes? As Tom Peters says, excellence is the best short-term strategy. I asked Faith what you should do in the five minutes after this show: “Reflect on how you want to be treated and how you treat others.” What brand has made Faith smile recently? “Well, it just happened today,” Faith laughed, noting, “Aunt Jemima and Uncle Ben were laid to rest!” We discussed why this move was both huge and needed. “We’ve been asking for that for years.” To learn more, go to her website, faithmckinney.com and check out her book Schmingling on Amazon. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Jun 2020 10:00:00 -0000 full Nick Westergaard “As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime... “As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime listener of the On Brand podcast. This week she joined me as a guest for a discussion on building your personal brand, taking control of the African American narrative, and the need for authenticity. Enjoy! About Faith McKinney Faith McKinney is the author of Schmingling-The Art of Being Well-Connected Through Blatant Self-Promotion. She has been mentioned in The Wall Street Journal, Ebony, The Washington Post, and many other publications. Please contact her at www.faithmckinney.com or faith@faithmckinney.com. Episode Highlights Schmoozing + Mingling = Schmingling! I had to start my interview by asking Faith what her book Schmingling was all about. When she explained this mashup it makes a ton of sense. “You have to move out of your comfort zone” if you want to be seen, as Faith says. The African American narrative and brand. “As African Americans, we’ve given up our narrative. When we don’t have our own stories and our own narrative, it takes away our humanity. And we’re all lumped together in media stories and we’re only seeing negativity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Taking control of the brand narrative. “Historically, not being assertive with your brand, as far as African Americans go, I believe is a survival technique in itself.” Faith talked about why people need to be as big and blatant as they can in building their personal brand. What should you do in the next five minutes? As Tom Peters says, excellence is the best short-term strategy. I asked Faith what you should do in the five minutes after this show: “Reflect on how you want to be treated and how you treat others.” What brand has made Faith smile recently? “Well, it just happened today,” Faith laughed, noting, “Aunt Jemima and Uncle Ben were laid to rest!” We discussed why this move was both huge and needed. “We’ve been asking for that for years.” To learn more, go to her website, faithmckinney.com and check out her book Schmingling on Amazon. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime listener of the On Brand podcast. This week she joined me as a guest for a discussion on building your personal brand, taking control of the African American narrative, and the need for authenticity. Enjoy!

About Faith McKinney

Faith McKinney is the author of Schmingling-The Art of Being Well-Connected Through Blatant Self-Promotion. She has been mentioned in The Wall Street Journal, Ebony, The Washington Post, and many other publications. Please contact her at www.faithmckinney.com or faith@faithmckinney.com.

Episode Highlights

Schmoozing + Mingling = Schmingling! I had to start my interview by asking Faith what her book Schmingling was all about. When she explained this mashup it makes a ton of sense. “You have to move out of your comfort zone” if you want to be seen, as Faith says.

The African American narrative and brand. “As African Americans, we’ve given up our narrative. When we don’t have our own stories and our own narrative, it takes away our humanity. And we’re all lumped together in media stories and we’re only seeing negativity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.”

Taking control of the brand narrative. “Historically, not being assertive with your brand, as far as African Americans go, I believe is a survival technique in itself.” Faith talked about why people need to be as big and blatant as they can in building their personal brand.

What should you do in the next five minutes? As Tom Peters says, excellence is the best short-term strategy. I asked Faith what you should do in the five minutes after this show: “Reflect on how you want to be treated and how you treat others.”

What brand has made Faith smile recently? “Well, it just happened today,” Faith laughed, noting, “Aunt Jemima and Uncle Ben were laid to rest!” We discussed why this move was both huge and needed. “We’ve been asking for that for years.”

To learn more, go to her website, faithmckinney.com and check out her book Schmingling on Amazon.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1858 no Brands Have to Do Better on Race with Katie Kern https://onbrand.libsyn.com/brands-have-to-do-better-on-race-with-katie-kern “Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what should leaders and companies do? This week on the On Brand podcast, Media Frenzy Global Partner and COO Katie Kern returns to discuss how brands can start having tough conversations about race. About Katie Kern An innate storyteller and strategic creative, Katie Kern has navigated her career with two passions at the helm: building bold brands and pouring into tomorrow’s creative leaders through mentorship. As Partner and COO of Media Frenzy Global, Katie extends her 15-year industry expertise and business knowledge in the agency to drive business growth and advocate a ‘Go There’ company culture. Episode Highlights “Black lives matter. As leaders and companies, we have a platform, and a duty to our Black employees, clients, and industry professionals to speak up,” says Katie. “We can't be afraid of offending our customers and associating their brands with sensitive subjects. By aligning our corporate values with what customers care about, I hope to build a sense of loyalty and a deeper sense of personal connection. It’s about coming together for what is right and what will move us in a positive progressive direction. Change is happening and the time is now.” How can brands start taking action on race? We talked a lot about brands' responses to Black Lives Matter mostly being limited to posting a black square with a thoughtful paragraph of text and a few hashtags. What else can they do? Where can we start? Katie provided a helpful list of questions for companies wanting to look inward and start the difficult work. Company culture—What does your company culture actually speak to? Ask your Black employees what they think and how they feel. Human resource policies—Do your HR policies sanction against microaggressions? Do you have diversity guidelines and policies within the company? Black employees at every level—What are your numbers for hiring Black people throughout all levels of your organization? Black leadership—What’s the makeup of your board and executive leadership? Mentoring Black leadership—Are you doing all that you can to see that Black people get promoted to executive and decision-making positions? Having tough and constant conversations—How will you sustain this momentum moving forward? This is not easy work. These are not easy conversations. You have to keep talking internally and doing the required work. Hopefully, your brand can find an onramp from these suggestions. At the very least, it’s a start. And it’s a start you can make today. “The challenge here is to sustain the current sentiment,” notes Katie of the need for continued, sustained action. “We have to think about it every single day.” What should you do in the next five minutes? As recent guest Tom Peters says, excellence is the best short-term strategy. What can we do in the next five minutes as brands to impact race? Katie says: “Reach out to the Black people you know. READ. Read history books. Read the history of Black people. This isn’t a time to be afraid and silent.” What brand has made Katie smile recently? After deciding that this is an odd time to smile about brands, Katie reframed this by noting that, “A lot of brands have made me sit up and pay attention. We’re looking at brands and how they respond through a different lens.” To learn more, follow Katie on LinkedIn and Twitter and check out the Media Frenzy Global website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Jun 2020 10:00:00 -0000 full Nick Westergaard “Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what... “Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what should leaders and companies do? This week on the On Brand podcast, Media Frenzy Global Partner and COO Katie Kern returns to discuss how brands can start having tough conversations about race. About Katie Kern An innate storyteller and strategic creative, Katie Kern has navigated her career with two passions at the helm: building bold brands and pouring into tomorrow’s creative leaders through mentorship. As Partner and COO of Media Frenzy Global, Katie extends her 15-year industry expertise and business knowledge in the agency to drive business growth and advocate a ‘Go There’ company culture. Episode Highlights “Black lives matter. As leaders and companies, we have a platform, and a duty to our Black employees, clients, and industry professionals to speak up,” says Katie. “We can't be afraid of offending our customers and associating their brands with sensitive subjects. By aligning our corporate values with what customers care about, I hope to build a sense of loyalty and a deeper sense of personal connection. It’s about coming together for what is right and what will move us in a positive progressive direction. Change is happening and the time is now.” How can brands start taking action on race? We talked a lot about brands' responses to Black Lives Matter mostly being limited to posting a black square with a thoughtful paragraph of text and a few hashtags. What else can they do? Where can we start? Katie provided a helpful list of questions for companies wanting to look inward and start the difficult work. Company culture—What does your company culture actually speak to? Ask your Black employees what they think and how they feel. Human resource policies—Do your HR policies sanction against microaggressions? Do you have diversity guidelines and policies within the company? Black employees at every level—What are your numbers for hiring Black people throughout all levels of your organization? Black leadership—What’s the makeup of your board and executive leadership? Mentoring Black leadership—Are you doing all that you can to see that Black people get promoted to executive and decision-making positions? Having tough and constant conversations—How will you sustain this momentum moving forward? This is not easy work. These are not easy conversations. You have to keep talking internally and doing the required work. Hopefully, your brand can find an onramp from these suggestions. At the very least, it’s a start. And it’s a start you can make today. “The challenge here is to sustain the current sentiment,” notes Katie of the need for continued, sustained action. “We have to think about it every single day.” What should you do in the next five minutes? As recent guest Tom Peters says, excellence is the best short-term strategy. What can we do in the next five minutes as brands to impact race? Katie says: “Reach out to the Black people you know. READ. Read history books. Read the history of Black people. This isn’t a time to be afraid and silent.” What brand has made Katie smile recently? After deciding that this is an odd time to smile about brands, Katie reframed this by noting that, “A lot of brands have made me sit up and pay attention. We’re looking at brands and how they respond through a different lens.” To learn more, follow Katie on LinkedIn and Twitter and check out the Media Frenzy Global website. Learn more about your ad choices. Visit megaphone.fm/adchoices “Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what should leaders and companies do? This week on the On Brand podcast, Media Frenzy Global Partner and COO Katie Kern returns to discuss how brands can start having tough conversations about race.

About Katie Kern

An innate storyteller and strategic creative, Katie Kern has navigated her career with two passions at the helm: building bold brands and pouring into tomorrow’s creative leaders through mentorship. As Partner and COO of Media Frenzy Global, Katie extends her 15-year industry expertise and business knowledge in the agency to drive business growth and advocate a ‘Go There’ company culture.


Episode Highlights

“Black lives matter. As leaders and companies, we have a platform, and a duty to our Black employees, clients, and industry professionals to speak up,” says Katie. “We can't be afraid of offending our customers and associating their brands with sensitive subjects. By aligning our corporate values with what customers care about, I hope to build a sense of loyalty and a deeper sense of personal connection. It’s about coming together for what is right and what will move us in a positive progressive direction. Change is happening and the time is now.”

How can brands start taking action on race? We talked a lot about brands' responses to Black Lives Matter mostly being limited to posting a black square with a thoughtful paragraph of text and a few hashtags. What else can they do? Where can we start? Katie provided a helpful list of questions for companies wanting to look inward and start the difficult work.

  • Company culture—What does your company culture actually speak to? Ask your Black employees what they think and how they feel.
  • Human resource policies—Do your HR policies sanction against microaggressions? Do you have diversity guidelines and policies within the company?
  • Black employees at every level—What are your numbers for hiring Black people throughout all levels of your organization?
  • Black leadership—What’s the makeup of your board and executive leadership?
  • Mentoring Black leadership—Are you doing all that you can to see that Black people get promoted to executive and decision-making positions?
  • Having tough and constant conversations—How will you sustain this momentum moving forward? This is not easy work. These are not easy conversations. You have to keep talking internally and doing the required work.

Hopefully, your brand can find an onramp from these suggestions. At the very least, it’s a start. And it’s a start you can make today.

“The challenge here is to sustain the current sentiment,” notes Katie of the need for continued, sustained action. “We have to think about it every single day.”

What should you do in the next five minutes? As recent guest Tom Peters says, excellence is the best short-term strategy. What can we do in the next five minutes as brands to impact race? Katie says: “Reach out to the Black people you know. READ. Read history books. Read the history of Black people. This isn’t a time to be afraid and silent.”

What brand has made Katie smile recently? After deciding that this is an odd time to smile about brands, Katie reframed this by noting that, “A lot of brands have made me sit up and pay attention. We’re looking at brands and how they respond through a different lens.”

To learn more, follow Katie on LinkedIn and Twitter and check out the Media Frenzy Global website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2129 no Creating a Powerful Personal Brand Empire with Laura Bull https://onbrand.libsyn.com/creating-a-powerful-personal-brand-empire-with-laura-bull “The person is a product themselves—regardless of what they’re selling.” As one of the youngest executives in the history of Sony Music Entertainment, Laura Bull worked to transform people into powerful platforms. Now she consults and teaches these lessons, which are also featured in her new book From Individual to Empire. We discussed all of this and more, this week on the On Brand podcast. About Laura Bull Laura Bull spent ten years with Sony Music Entertainment becoming one of the company's youngest executives at the age of twenty-eight. There she spearheaded artist development and marketing for global brands including Carrie Underwood and Brad Paisley. Laura is now a consultant, speaker, and adjunct professor teaching disciplines in marketing and music business. She is an expert who specializes in marketing and transforming people into viable brands by offering insurmountable knowledge to teach others what it takes to become a powerful “influencer.” She currently resides in Dallas with her husband and daughter.  Episode Highlights Why do so many misunderstand personal branding? “I think it’s the Don Draper version of marketing with a personal brand as a celebrity endorser.” Laura walked us through the history of influencer marketing from this stage to the modern media landscape where celebrities profit from many different sources including their platform. Where does influencer marketing fit in? “It’s sort of the wild, wild west—there are no real metrics,” Laura cautions. “That’s why I always encourage people to look at how someone’s business is doing. Not just the internet metrics.” “A lot of people confuse purpose and passion,” notes Laura. “Passion is what you like to do.” We discussed how personal brands should establish a brand statement (like a company’s mission statement) using the framework from Laura’s book. “The psychology of influence is centered around shared values.” While stressing that personal brands should strive for authenticity, Laura frames this squarely around finding shared values with your people—your audience. What brand has made Laura smile recently? “I have to go with John Krasinski and Some Good News!” Laura noted that this web series consistently brings a smile—and occasionally—an “ugly cry” to her face. I wrote about this show and other celebrity content lessons recently on my blog. To learn more about Laura, check out her book From Individual to Empire and follow her on Instagram, Twitter, and Facebook. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Jun 2020 10:00:00 -0000 full Nick Westergaard “The person is a product themselves—regardless of what they’re selling.” As one of the youngest executives in the history of Sony Music Entertainment, Laura Bull worked to transform people into powerful platforms. Now she consults and teaches... “The person is a product themselves—regardless of what they’re selling.” As one of the youngest executives in the history of Sony Music Entertainment, Laura Bull worked to transform people into powerful platforms. Now she consults and teaches these lessons, which are also featured in her new book From Individual to Empire. We discussed all of this and more, this week on the On Brand podcast. About Laura Bull Laura Bull spent ten years with Sony Music Entertainment becoming one of the company's youngest executives at the age of twenty-eight. There she spearheaded artist development and marketing for global brands including Carrie Underwood and Brad Paisley. Laura is now a consultant, speaker, and adjunct professor teaching disciplines in marketing and music business. She is an expert who specializes in marketing and transforming people into viable brands by offering insurmountable knowledge to teach others what it takes to become a powerful “influencer.” She currently resides in Dallas with her husband and daughter.  Episode Highlights Why do so many misunderstand personal branding? “I think it’s the Don Draper version of marketing with a personal brand as a celebrity endorser.” Laura walked us through the history of influencer marketing from this stage to the modern media landscape where celebrities profit from many different sources including their platform. Where does influencer marketing fit in? “It’s sort of the wild, wild west—there are no real metrics,” Laura cautions. “That’s why I always encourage people to look at how someone’s business is doing. Not just the internet metrics.” “A lot of people confuse purpose and passion,” notes Laura. “Passion is what you like to do.” We discussed how personal brands should establish a brand statement (like a company’s mission statement) using the framework from Laura’s book. “The psychology of influence is centered around shared values.” While stressing that personal brands should strive for authenticity, Laura frames this squarely around finding shared values with your people—your audience. What brand has made Laura smile recently? “I have to go with John Krasinski and Some Good News!” Laura noted that this web series consistently brings a smile—and occasionally—an “ugly cry” to her face. I wrote about this show and other celebrity content lessons recently on my blog. To learn more about Laura, check out her book From Individual to Empire and follow her on Instagram, Twitter, and Facebook. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The person is a product themselves—regardless of what they’re selling.” As one of the youngest executives in the history of Sony Music Entertainment, Laura Bull worked to transform people into powerful platforms. Now she consults and teaches these lessons, which are also featured in her new book From Individual to Empire. We discussed all of this and more, this week on the On Brand podcast.

About Laura Bull

Laura Bull spent ten years with Sony Music Entertainment becoming one of the company's youngest executives at the age of twenty-eight. There she spearheaded artist development and marketing for global brands including Carrie Underwood and Brad Paisley. Laura is now a consultant, speaker, and adjunct professor teaching disciplines in marketing and music business. She is an expert who specializes in marketing and transforming people into viable brands by offering insurmountable knowledge to teach others what it takes to become a powerful “influencer.” She currently resides in Dallas with her husband and daughter.

 Episode Highlights

Why do so many misunderstand personal branding? “I think it’s the Don Draper version of marketing with a personal brand as a celebrity endorser.” Laura walked us through the history of influencer marketing from this stage to the modern media landscape where celebrities profit from many different sources including their platform.

Where does influencer marketing fit in? “It’s sort of the wild, wild west—there are no real metrics,” Laura cautions. “That’s why I always encourage people to look at how someone’s business is doing. Not just the internet metrics.”

“A lot of people confuse purpose and passion,” notes Laura. “Passion is what you like to do.” We discussed how personal brands should establish a brand statement (like a company’s mission statement) using the framework from Laura’s book.

“The psychology of influence is centered around shared values.” While stressing that personal brands should strive for authenticity, Laura frames this squarely around finding shared values with your people—your audience.

What brand has made Laura smile recently? “I have to go with John Krasinski and Some Good News!” Laura noted that this web series consistently brings a smile—and occasionally—an “ugly cry” to her face. I wrote about this show and other celebrity content lessons recently on my blog.

To learn more about Laura, check out her book From Individual to Empire and follow her on Instagram, Twitter, and Facebook.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1885 no Mastering Omnichannel Marketing with Rytis Lauris https://onbrand.libsyn.com/mastering-omnichannel-marketing-with-rytis-lauris “Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just that. We discussed this mission and the state of omnichannel marketing this week on the On Brand podcast. About Rytis Lauris Rytis Lauris is the co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for business and an eye to the future, Rytis has gained notoriety within the eCommerce community for his insights on omnichannel and the future of eCommerce. He believes that rich customer data and an omnichannel approach empowers eCommerce businesses to generate more sales by sending highly personalized messages via various channels, including email, SMS, Facebook ads, Google retargeting and others. Omnisend is a bootstrapped business and successful without any additional investments, and has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. As a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and being in the eCommerce field, Rytis discovered eCommerce marketers have very specific needs around automation. Since 2014, Rytis has made it his mission to use Omnisend to help and empower small and medium-sized eCommerce merchants.  Episode Highlights The impact of COVID-19 on omnichannel marketing. “There will be no lines between commerce—retail vs. eCommerce,” Rytis notes, due to the disruption of COVID-19. What’s Rytis’s definition of omnichannel marketing? Definitions matter. That’s why Rytis’s focuses on customer-centricity. “It’s about customers choosing what’s best for them—they’re preferred channel for brands to communicate with them on.” What channel is gaining traction with consumers in the omnichannel mix? Rytis noted that while email marketing still packs a powerful punch, SMS has been picking up in recent years. However, it stumbled going out of the gate with “blasts and no way to unsubscribe.” How can you track what your customers want more of? “In the past, it was focus groups. Now it’s analytics—what pages they’re looking at. The math is everywhere. You have to start reading the signals of what your customers are telling you.” What brand has made Rytis smile recently? Like many of us during the quarantine, Rytis has spent some time putting together puzzles. That’s why the brand that made him smile was Jiggy Puzzles. “Beautiful puzzles with a nice story about the startup’s founder.” To learn more, go to omnisend.com or connect with Rytis on LinkedIn and Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Jun 2020 10:00:00 -0000 full Nick Westergaard “Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just... “Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just that. We discussed this mission and the state of omnichannel marketing this week on the On Brand podcast. About Rytis Lauris Rytis Lauris is the co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for business and an eye to the future, Rytis has gained notoriety within the eCommerce community for his insights on omnichannel and the future of eCommerce. He believes that rich customer data and an omnichannel approach empowers eCommerce businesses to generate more sales by sending highly personalized messages via various channels, including email, SMS, Facebook ads, Google retargeting and others. Omnisend is a bootstrapped business and successful without any additional investments, and has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. As a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and being in the eCommerce field, Rytis discovered eCommerce marketers have very specific needs around automation. Since 2014, Rytis has made it his mission to use Omnisend to help and empower small and medium-sized eCommerce merchants.  Episode Highlights The impact of COVID-19 on omnichannel marketing. “There will be no lines between commerce—retail vs. eCommerce,” Rytis notes, due to the disruption of COVID-19. What’s Rytis’s definition of omnichannel marketing? Definitions matter. That’s why Rytis’s focuses on customer-centricity. “It’s about customers choosing what’s best for them—they’re preferred channel for brands to communicate with them on.” What channel is gaining traction with consumers in the omnichannel mix? Rytis noted that while email marketing still packs a powerful punch, SMS has been picking up in recent years. However, it stumbled going out of the gate with “blasts and no way to unsubscribe.” How can you track what your customers want more of? “In the past, it was focus groups. Now it’s analytics—what pages they’re looking at. The math is everywhere. You have to start reading the signals of what your customers are telling you.” What brand has made Rytis smile recently? Like many of us during the quarantine, Rytis has spent some time putting together puzzles. That’s why the brand that made him smile was Jiggy Puzzles. “Beautiful puzzles with a nice story about the startup’s founder.” To learn more, go to omnisend.com or connect with Rytis on LinkedIn and Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just that. We discussed this mission and the state of omnichannel marketing this week on the On Brand podcast.

About Rytis Lauris

Rytis Lauris is the co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for business and an eye to the future, Rytis has gained notoriety within the eCommerce community for his insights on omnichannel and the future of eCommerce. He believes that rich customer data and an omnichannel approach empowers eCommerce businesses to generate more sales by sending highly personalized messages via various channels, including email, SMS, Facebook ads, Google retargeting and others. Omnisend is a bootstrapped business and successful without any additional investments, and has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA.

As a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and being in the eCommerce field, Rytis discovered eCommerce marketers have very specific needs around automation. Since 2014, Rytis has made it his mission to use Omnisend to help and empower small and medium-sized eCommerce merchants.

 Episode Highlights

The impact of COVID-19 on omnichannel marketing. “There will be no lines between commerce—retail vs. eCommerce,” Rytis notes, due to the disruption of COVID-19.

What’s Rytis’s definition of omnichannel marketing? Definitions matter. That’s why Rytis’s focuses on customer-centricity. “It’s about customers choosing what’s best for them—they’re preferred channel for brands to communicate with them on.”

What channel is gaining traction with consumers in the omnichannel mix? Rytis noted that while email marketing still packs a powerful punch, SMS has been picking up in recent years. However, it stumbled going out of the gate with “blasts and no way to unsubscribe.”

How can you track what your customers want more of? “In the past, it was focus groups. Now it’s analytics—what pages they’re looking at. The math is everywhere. You have to start reading the signals of what your customers are telling you.”

What brand has made Rytis smile recently? Like many of us during the quarantine, Rytis has spent some time putting together puzzles. That’s why the brand that made him smile was Jiggy Puzzles. “Beautiful puzzles with a nice story about the startup’s founder.”

To learn more, go to omnisend.com or connect with Rytis on LinkedIn and Twitter.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1687 no Tom Peters on Leadership in Troubling Times https://onbrand.libsyn.com/tom-peters-on-leadership-in-troubling-times Two years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the unique challenges of leadership and work in these troubling times. I couldn't wait to catch up with Tom and to share our conversation with you. Enjoy! About Tom Peters Tom Peters is co-author of In Search of Excellence—the book that changed the way the world does business and often tagged as the best business book ever. Seventeen books and thirty-five years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. What’s new? A lot. As CNN said, “While most business gurus milk the same mantra for all it’s worth, the one-man brand called Tom Peters is still reinventing himself.” His most recent effort is The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last (Vintage, 2018). Tom’s bedrock belief: “Execution is strategy—it’s all about the people and the doing, not the talking and the theory.” In November 2017, Tom received the Thinkers50 Lifetime Achievement Award. Episode Highlights Excellence in leadership now. “The way that leaders behave relative to the people that work with them throughout this crisis—let's call it the last two months and the next 2–3 months—what they do and the way in which they do it will be the landmark of their adult career.” Tom opened our conversation with this call for caring and compassionate leadership.  Advice for grads and MBAs today. At the Tippie College of Business where I teach, we talk a lot about what's changing today for our students at all levels. That's why I asked Tom how undergrads should plan for a career in this new world of work and how MBAs should build employee engagement and connection. He had three tips: (1) “We don't know yet. Don't believe that you can read two articles in the Harvard Business Review and Fast Company and have a formula. (2) Experiment. (3) Calm down.” What should you do with your next five minutes? “Excellence is the ultimate short-term strategy.” While most think of excellence as something big that happens slowly over time, Tom is quick to note that it's really about the next five minutes. As such, I asked Tom what we should do with our next five minutes in the midst of COVID-19: “Ask people how they're doing. Ask them how they feel. Ask about their families.” What brand has made Tom smile recently? Tom shared his love for his Subaru Outback including a story about getting caught speeding in it on Martha's Vineyard! To learn more about Tom, check out tompeters.com. As he noted during the show, all of his written and speech material covering the last 15+ years is available here for free. You can also find the two new manifestos we discussed during the episode as well. Can't get enough of me interviewing Tom Peters? Check out Tom's first appearance on the On Brand podcast from May 2018. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 May 2020 10:00:00 -0000 full Nick Westergaard Two years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the... Two years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the unique challenges of leadership and work in these troubling times. I couldn't wait to catch up with Tom and to share our conversation with you. Enjoy! About Tom Peters Tom Peters is co-author of In Search of Excellence—the book that changed the way the world does business and often tagged as the best business book ever. Seventeen books and thirty-five years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. What’s new? A lot. As CNN said, “While most business gurus milk the same mantra for all it’s worth, the one-man brand called Tom Peters is still reinventing himself.” His most recent effort is The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last (Vintage, 2018). Tom’s bedrock belief: “Execution is strategy—it’s all about the people and the doing, not the talking and the theory.” In November 2017, Tom received the Thinkers50 Lifetime Achievement Award. Episode Highlights Excellence in leadership now. “The way that leaders behave relative to the people that work with them throughout this crisis—let's call it the last two months and the next 2–3 months—what they do and the way in which they do it will be the landmark of their adult career.” Tom opened our conversation with this call for caring and compassionate leadership.  Advice for grads and MBAs today. At the Tippie College of Business where I teach, we talk a lot about what's changing today for our students at all levels. That's why I asked Tom how undergrads should plan for a career in this new world of work and how MBAs should build employee engagement and connection. He had three tips: (1) “We don't know yet. Don't believe that you can read two articles in the Harvard Business Review and Fast Company and have a formula. (2) Experiment. (3) Calm down.” What should you do with your next five minutes? “Excellence is the ultimate short-term strategy.” While most think of excellence as something big that happens slowly over time, Tom is quick to note that it's really about the next five minutes. As such, I asked Tom what we should do with our next five minutes in the midst of COVID-19: “Ask people how they're doing. Ask them how they feel. Ask about their families.” What brand has made Tom smile recently? Tom shared his love for his Subaru Outback including a story about getting caught speeding in it on Martha's Vineyard! To learn more about Tom, check out tompeters.com. As he noted during the show, all of his written and speech material covering the last 15+ years is available here for free. You can also find the two new manifestos we discussed during the episode as well. Can't get enough of me interviewing Tom Peters? Check out Tom's first appearance on the On Brand podcast from May 2018. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Two years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the unique challenges of leadership and work in these troubling times. I couldn't wait to catch up with Tom and to share our conversation with you. Enjoy!

About Tom Peters

Tom Peters is co-author of In Search of Excellence—the book that changed the way the world does business and often tagged as the best business book ever. Seventeen books and thirty-five years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. What’s new? A lot. As CNN said, “While most business gurus milk the same mantra for all it’s worth, the one-man brand called Tom Peters is still reinventing himself.” His most recent effort is The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last (Vintage, 2018). Tom’s bedrock belief: “Execution is strategy—it’s all about the people and the doing, not the talking and the theory.” In November 2017, Tom received the Thinkers50 Lifetime Achievement Award.

Episode Highlights

Excellence in leadership now. “The way that leaders behave relative to the people that work with them throughout this crisis—let's call it the last two months and the next 2–3 months—what they do and the way in which they do it will be the landmark of their adult career.” Tom opened our conversation with this call for caring and compassionate leadership. 

Advice for grads and MBAs today. At the Tippie College of Business where I teach, we talk a lot about what's changing today for our students at all levels. That's why I asked Tom how undergrads should plan for a career in this new world of work and how MBAs should build employee engagement and connection. He had three tips: (1) “We don't know yet. Don't believe that you can read two articles in the Harvard Business Review and Fast Company and have a formula. (2) Experiment. (3) Calm down.”

What should you do with your next five minutes? “Excellence is the ultimate short-term strategy.” While most think of excellence as something big that happens slowly over time, Tom is quick to note that it's really about the next five minutes. As such, I asked Tom what we should do with our next five minutes in the midst of COVID-19: “Ask people how they're doing. Ask them how they feel. Ask about their families.”

What brand has made Tom smile recently? Tom shared his love for his Subaru Outback including a story about getting caught speeding in it on Martha's Vineyard!

To learn more about Tom, check out tompeters.com. As he noted during the show, all of his written and speech material covering the last 15+ years is available here for free. You can also find the two new manifestos we discussed during the episode as well.

Can't get enough of me interviewing Tom Peters? Check out Tom's first appearance on the On Brand podcast from May 2018.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2420 no Mastering Agile Marketing with Andrea Fryrear https://onbrand.libsyn.com/mastering-agile-marketing-with-andrea-fryrear “Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping marketers find greater focus in their work. We discussed process, planning, and why agile marketing is more important than ever on this week’s episode of the On Brand podcast. About Andrea Fryrear An early convert to the ways of Agile marketing, Andrea Fryrear knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance. Agile marketing represents a huge shift in how marketers have historically managed their work—and, like any change, this shift isn’t easy. Through education, training, and coaching, Andrea and her team at AgileSherpas work to make this shift easier, guiding marketers along the path towards greater agility while always on the lookout for new and better routes. In June 2020, Andrea will be hosting the first-ever Marketing Agility Summit to provide a hands-on experience to energize marketers to take their agility to the next level. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly as an international speaker on all things Agile marketing. Andrea is a content marketer by trade and functions best when she’s writing regularly. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession. When she’s not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball. Episode Highlights The biggest myth of agile marketing … “One of the biggest myths is that there’s no planning in agile,” says Andrea. “You have to have a destination but you’re flexible in the path to get there.” She went on to note that agile isn’t about being sloppy and cutting corners. It’s about focus, quality, and, of course, being on brand. Where do you start with agile marketing? “You have to ruthlessly prioritize,” says Andrea. “You can’t have two number ones.” Start with your backlog of everything that you could be doing. From there, focus on your to-dos, what’s in progress, and what’s done. Has COVID-19 changed the need for agile marketing? “I keep saying to my business partner, we don’t have to make the case for agile marketing ever again,” quips Andrea. That said, marketers need to be more effective—with shorter feedback loops—than ever before given current circumstances. What brand has made Andrea smile recently? “Miro,” Andrea notes. “They’re helping those transitioning to full-time virtual training in a way that’s clever and fun.” To learn more about Andrea, check out Andrea’s website and agilesherpas.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 May 2020 10:00:00 -0000 full Nick Westergaard “Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping... “Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping marketers find greater focus in their work. We discussed process, planning, and why agile marketing is more important than ever on this week’s episode of the On Brand podcast. About Andrea Fryrear An early convert to the ways of Agile marketing, Andrea Fryrear knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance. Agile marketing represents a huge shift in how marketers have historically managed their work—and, like any change, this shift isn’t easy. Through education, training, and coaching, Andrea and her team at AgileSherpas work to make this shift easier, guiding marketers along the path towards greater agility while always on the lookout for new and better routes. In June 2020, Andrea will be hosting the first-ever Marketing Agility Summit to provide a hands-on experience to energize marketers to take their agility to the next level. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly as an international speaker on all things Agile marketing. Andrea is a content marketer by trade and functions best when she’s writing regularly. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession. When she’s not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball. Episode Highlights The biggest myth of agile marketing … “One of the biggest myths is that there’s no planning in agile,” says Andrea. “You have to have a destination but you’re flexible in the path to get there.” She went on to note that agile isn’t about being sloppy and cutting corners. It’s about focus, quality, and, of course, being on brand. Where do you start with agile marketing? “You have to ruthlessly prioritize,” says Andrea. “You can’t have two number ones.” Start with your backlog of everything that you could be doing. From there, focus on your to-dos, what’s in progress, and what’s done. Has COVID-19 changed the need for agile marketing? “I keep saying to my business partner, we don’t have to make the case for agile marketing ever again,” quips Andrea. That said, marketers need to be more effective—with shorter feedback loops—than ever before given current circumstances. What brand has made Andrea smile recently? “Miro,” Andrea notes. “They’re helping those transitioning to full-time virtual training in a way that’s clever and fun.” To learn more about Andrea, check out Andrea’s website and agilesherpas.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping marketers find greater focus in their work. We discussed process, planning, and why agile marketing is more important than ever on this week’s episode of the On Brand podcast.

About Andrea Fryrear

An early convert to the ways of Agile marketing, Andrea Fryrear knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance.

Agile marketing represents a huge shift in how marketers have historically managed their work—and, like any change, this shift isn’t easy. Through education, training, and coaching, Andrea and her team at AgileSherpas work to make this shift easier, guiding marketers along the path towards greater agility while always on the lookout for new and better routes. In June 2020, Andrea will be hosting the first-ever Marketing Agility Summit to provide a hands-on experience to energize marketers to take their agility to the next level.

In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly as an international speaker on all things Agile marketing. Andrea is a content marketer by trade and functions best when she’s writing regularly. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession. When she’s not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball.

Episode Highlights

The biggest myth of agile marketing … “One of the biggest myths is that there’s no planning in agile,” says Andrea. “You have to have a destination but you’re flexible in the path to get there.” She went on to note that agile isn’t about being sloppy and cutting corners. It’s about focus, quality, and, of course, being on brand.

Where do you start with agile marketing? “You have to ruthlessly prioritize,” says Andrea. “You can’t have two number ones.” Start with your backlog of everything that you could be doing. From there, focus on your to-dos, what’s in progress, and what’s done.

Has COVID-19 changed the need for agile marketing? “I keep saying to my business partner, we don’t have to make the case for agile marketing ever again,” quips Andrea. That said, marketers need to be more effective—with shorter feedback loops—than ever before given current circumstances.

What brand has made Andrea smile recently? “Miro,” Andrea notes. “They’re helping those transitioning to full-time virtual training in a way that’s clever and fun.”

To learn more about Andrea, check out Andrea’s website and agilesherpas.com.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1625 no Blurring the Lines of Branding & Storytelling with Lee Tone https://onbrand.libsyn.com/blurring-the-lines-of-branding-storytelling-with-lee-tone “People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of advertising and entertainment, finding ways to talk about brands without directly talking about brands. This has never been easy but it's even harder today. We discussed all of this on this week’s episode of the On Brand podcast. About Lee Tone Creative Director Lee Tone leads entertainment company Alkemy X’s branded content division. Concepting and creating strategically grounded nontraditional work, Lee works with brands to develop content platforms spanning episodic, short- and long-form films, experiential, and interactive. He has a 10-year career as a creative director and copywriter in the agency world, with extensive experience in brand storytelling that blurs the lines between entertainment and advertising. Lee has done global campaign work for clients like Samsung, Google, IKEA, Outback Steakhouse, JBL, AB InBev, and Microsoft. Notable career highlights include his work for Samsung including ReFrame This Space, a home decorating show hosted by design influencer Emily Henderson. He also shook up traditional outdoor advertising for Outback Steakhouse, causing a commotion (and frantic 911 calls) with flaming billboards to promote the brand’s wood-fired grill offerings. Episode Highlights Good strategy always answers a question. “Advertising has always been about how much you can talk about the brand—make the logo 10% bigger. But those rules don’t apply,” says Lee. “People are on to us. Advertising, you can smell a mile away. People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” How has COVID-19 changed brand storytelling? Lee notes that you have to ask yourself a couple of questions first in connecting with your audience under these unusual circumstances: Is it appropriate? Can we produce it? (This is harder than ever with people sheltering at home.) Who's your target audience and why do they need what you're selling? Now more than ever, you have to focus on “talking about the brand without talking about the brand.” Graduation is just around the corner. What advice does Lee have for creatives entering this decidedly different world of work? “I wanted to make cool things,” Lee recalls. “But I always thought, 'they'll never do that.' But a lot of times they did.” That's why Lee advises young creatives to keep those bold ideas at the back of the deck as he did with Outback Steakhouse. You never know when someone feels like swinging for the fences. What brand has made Lee smile recently? “I love the State Farm ads on the Michael Jordan documentary,” Lee notes. “They're smart, clever, and topical.” To learn more about Lee, check out the Alkemy X website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 May 2020 10:00:00 -0000 full Nick Westergaard “People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of... “People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of advertising and entertainment, finding ways to talk about brands without directly talking about brands. This has never been easy but it's even harder today. We discussed all of this on this week’s episode of the On Brand podcast. About Lee Tone Creative Director Lee Tone leads entertainment company Alkemy X’s branded content division. Concepting and creating strategically grounded nontraditional work, Lee works with brands to develop content platforms spanning episodic, short- and long-form films, experiential, and interactive. He has a 10-year career as a creative director and copywriter in the agency world, with extensive experience in brand storytelling that blurs the lines between entertainment and advertising. Lee has done global campaign work for clients like Samsung, Google, IKEA, Outback Steakhouse, JBL, AB InBev, and Microsoft. Notable career highlights include his work for Samsung including ReFrame This Space, a home decorating show hosted by design influencer Emily Henderson. He also shook up traditional outdoor advertising for Outback Steakhouse, causing a commotion (and frantic 911 calls) with flaming billboards to promote the brand’s wood-fired grill offerings. Episode Highlights Good strategy always answers a question. “Advertising has always been about how much you can talk about the brand—make the logo 10% bigger. But those rules don’t apply,” says Lee. “People are on to us. Advertising, you can smell a mile away. People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” How has COVID-19 changed brand storytelling? Lee notes that you have to ask yourself a couple of questions first in connecting with your audience under these unusual circumstances: Is it appropriate? Can we produce it? (This is harder than ever with people sheltering at home.) Who's your target audience and why do they need what you're selling? Now more than ever, you have to focus on “talking about the brand without talking about the brand.” Graduation is just around the corner. What advice does Lee have for creatives entering this decidedly different world of work? “I wanted to make cool things,” Lee recalls. “But I always thought, 'they'll never do that.' But a lot of times they did.” That's why Lee advises young creatives to keep those bold ideas at the back of the deck as he did with Outback Steakhouse. You never know when someone feels like swinging for the fences. What brand has made Lee smile recently? “I love the State Farm ads on the Michael Jordan documentary,” Lee notes. “They're smart, clever, and topical.” To learn more about Lee, check out the Alkemy X website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of advertising and entertainment, finding ways to talk about brands without directly talking about brands. This has never been easy but it's even harder today. We discussed all of this on this week’s episode of the On Brand podcast.

About Lee Tone

Creative Director Lee Tone leads entertainment company Alkemy X’s branded content division. Concepting and creating strategically grounded nontraditional work, Lee works with brands to develop content platforms spanning episodic, short- and long-form films, experiential, and interactive. He has a 10-year career as a creative director and copywriter in the agency world, with extensive experience in brand storytelling that blurs the lines between entertainment and advertising. Lee has done global campaign work for clients like Samsung, Google, IKEA, Outback Steakhouse, JBL, AB InBev, and Microsoft.

Notable career highlights include his work for Samsung including ReFrame This Space, a home decorating show hosted by design influencer Emily Henderson. He also shook up traditional outdoor advertising for Outback Steakhouse, causing a commotion (and frantic 911 calls) with flaming billboards to promote the brand’s wood-fired grill offerings.

Episode Highlights

Good strategy always answers a question. “Advertising has always been about how much you can talk about the brand—make the logo 10% bigger. But those rules don’t apply,” says Lee. “People are on to us. Advertising, you can smell a mile away. People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.”

How has COVID-19 changed brand storytelling? Lee notes that you have to ask yourself a couple of questions first in connecting with your audience under these unusual circumstances:

  • Is it appropriate?
  • Can we produce it? (This is harder than ever with people sheltering at home.)
  • Who's your target audience and why do they need what you're selling?

Now more than ever, you have to focus on “talking about the brand without talking about the brand.”

Graduation is just around the corner. What advice does Lee have for creatives entering this decidedly different world of work? “I wanted to make cool things,” Lee recalls. “But I always thought, 'they'll never do that.' But a lot of times they did.” That's why Lee advises young creatives to keep those bold ideas at the back of the deck as he did with Outback Steakhouse. You never know when someone feels like swinging for the fences.

What brand has made Lee smile recently? “I love the State Farm ads on the Michael Jordan documentary,” Lee notes. “They're smart, clever, and topical.”

To learn more about Lee, check out the Alkemy X website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1922 no Creating a Content Performance Culture with Christoph Trappe https://onbrand.libsyn.com/creating-a-content-performance-culture-with-christoph-trappe “In digital you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and author, Christoph Trappe has executed several good plays. Because of this experience, he knows how to build a high-performance content marketing culture. We discussed all of this and more on this week’s episode of the On Brand podcast. About Christoph Trappe Christoph Trappe helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including healthcare, SaaS, and publishing. In his career, he has led teams of journalists, content creators, strategists and designers to successfully drive results. Today, he’s a global top 14 content marketer, top 40 B2B marketer, and top 100 digital marketer. His blog (www.authenticstorytelling.net) has been listed as a valuable resource in the marketing industry. A two-time author, Christoph helps companies evolve editorial and marketing teams into a content-performance culture and the use of the Create Once, Publish Everywhere (COPE) model. His third book on content performance cultures was released in February 2020. Episode Highlights Even in the pandemic, you can re-allocate your time and refocus your content. Christoph shared several stories about how brands can be authentic and helpful in the face of COVID-19. “Good content is helpful,” he shared as he explained why his early content in the pandemic focused on relevant issues such as wifi performance and how to avoid handshakes. The five pillars of a content performance culture. During this insight-packed interview, Christoph shared the five-pillar framework of his new book, Content Performance Culture: Leadership buy-in Innovation by all Next-play mentality The right player in the right role Ongoing evaluation Christoph explored each in detail during the show. What brand has made Christoph smile recently? A fan of the AdWeek Twitter account, Christoph had the opportunity to interview the person behind the tweets. He shared this story and why it’s important to add some humor and levity to your brand voice on this week’s show. To learn more about Christoph, check out authenticstorytelling.net and follow Christoph on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 May 2020 10:00:00 -0000 full Nick Westergaard “In digital you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and... “In digital you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and author, Christoph Trappe has executed several good plays. Because of this experience, he knows how to build a high-performance content marketing culture. We discussed all of this and more on this week’s episode of the On Brand podcast. About Christoph Trappe Christoph Trappe helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including healthcare, SaaS, and publishing. In his career, he has led teams of journalists, content creators, strategists and designers to successfully drive results. Today, he’s a global top 14 content marketer, top 40 B2B marketer, and top 100 digital marketer. His blog (www.authenticstorytelling.net) has been listed as a valuable resource in the marketing industry. A two-time author, Christoph helps companies evolve editorial and marketing teams into a content-performance culture and the use of the Create Once, Publish Everywhere (COPE) model. His third book on content performance cultures was released in February 2020. Episode Highlights Even in the pandemic, you can re-allocate your time and refocus your content. Christoph shared several stories about how brands can be authentic and helpful in the face of COVID-19. “Good content is helpful,” he shared as he explained why his early content in the pandemic focused on relevant issues such as wifi performance and how to avoid handshakes. The five pillars of a content performance culture. During this insight-packed interview, Christoph shared the five-pillar framework of his new book, Content Performance Culture: Leadership buy-in Innovation by all Next-play mentality The right player in the right role Ongoing evaluation Christoph explored each in detail during the show. What brand has made Christoph smile recently? A fan of the AdWeek Twitter account, Christoph had the opportunity to interview the person behind the tweets. He shared this story and why it’s important to add some humor and levity to your brand voice on this week’s show. To learn more about Christoph, check out authenticstorytelling.net and follow Christoph on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “In digital you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and author, Christoph Trappe has executed several good plays. Because of this experience, he knows how to build a high-performance content marketing culture. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Christoph Trappe

Christoph Trappe helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including healthcare, SaaS, and publishing. In his career, he has led teams of journalists, content creators, strategists and designers to successfully drive results. Today, he’s a global top 14 content marketer, top 40 B2B marketer, and top 100 digital marketer. His blog (www.authenticstorytelling.net) has been listed as a valuable resource in the marketing industry.

A two-time author, Christoph helps companies evolve editorial and marketing teams into a content-performance culture and the use of the Create Once, Publish Everywhere (COPE) model. His third book on content performance cultures was released in February 2020.

Episode Highlights

Even in the pandemic, you can re-allocate your time and refocus your content. Christoph shared several stories about how brands can be authentic and helpful in the face of COVID-19. “Good content is helpful,” he shared as he explained why his early content in the pandemic focused on relevant issues such as wifi performance and how to avoid handshakes.

The five pillars of a content performance culture. During this insight-packed interview, Christoph shared the five-pillar framework of his new book, Content Performance Culture:

  1. Leadership buy-in
  2. Innovation by all
  3. Next-play mentality
  4. The right player in the right role
  5. Ongoing evaluation

Christoph explored each in detail during the show.

What brand has made Christoph smile recently? A fan of the AdWeek Twitter account, Christoph had the opportunity to interview the person behind the tweets. He shared this story and why it’s important to add some humor and levity to your brand voice on this week’s show.

To learn more about Christoph, check out authenticstorytelling.net and follow Christoph on Twitter.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1980 no Building Brand Loyalty Through Customer Listening with Rob Markey https://onbrand.libsyn.com/building-brand-loyalty-through-customer-listening-with-rob-markey “In times of crisis, as leaders, we often want to clamp down—command and control. We go into bunker mode.” However, customer loyalty is best built by closing the distance between a brand's leadership and the front lines of employees and customers, explains Rob Markey of Bain & Company. We discussed all of this and more on this week’s episode of the On Brand podcast. About Rob Markey Rob Markey is a partner in Bain & Company’s New York office and a leader in the firm’s Customer Strategy & Marketing practice. He is an expert in customer and employee loyalty, new product development, and customer service strategies. Rob leads the NPS Loyalty Forum, a group of approximately 35 senior executives from loyalty-leading companies around the world, such as The Vanguard Group, American Express, JetBlue, Telstra, TD Bank, LEGO, Progressive Insurance, PwC, and Intuit. He has published numerous articles on various aspects of customer experience and loyalty in publications such as the Harvard Business Review. He is the co-author of The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, by Harvard Business Review Press, a New York Times and Wall Street Journal bestseller. Rob earned an MBA from the Harvard Business School. Episode Highlights How can brands build loyalty in times of crisis? “The brands that are succeeding are those that give their employees and customers a voice,” Rob shared. Leadership lessons from Stanley McChrystal. Recently, Rob had the opportunity to interview General Stanley McChrystal on his podcast. “In a crisis, the biggest mistake you can make is to assume you know the conditions on the ground.” Here's a link to the interview and the podcast. There are four mechanisms for opening communication between leadership and the front lines. Actually, Rob shared six but we spent a lot of time talking about the value of structured listening, small huddles of employees, and direct follow up with individual customers. What brand has made Rob smile recently? “I'm doing a lot of cooking lately so Williams Sonoma.” Rob shared a story about how the found him with the right product, in the right place, at the right time. I pointed out that smiles are contagious and went and connected Williams Sonoma as well. To learn more about Rob, check out his writing on the Bain & Company website and his recent work on customer value. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Apr 2020 10:00:00 -0000 full Nick Westergaard “In times of crisis, as leaders, we often want to clamp down—command and control. We go into bunker mode.” However, customer loyalty is best built by closing the distance between a brand's leadership and the front lines of employees and... “In times of crisis, as leaders, we often want to clamp down—command and control. We go into bunker mode.” However, customer loyalty is best built by closing the distance between a brand's leadership and the front lines of employees and customers, explains Rob Markey of Bain & Company. We discussed all of this and more on this week’s episode of the On Brand podcast. About Rob Markey Rob Markey is a partner in Bain & Company’s New York office and a leader in the firm’s Customer Strategy & Marketing practice. He is an expert in customer and employee loyalty, new product development, and customer service strategies. Rob leads the NPS Loyalty Forum, a group of approximately 35 senior executives from loyalty-leading companies around the world, such as The Vanguard Group, American Express, JetBlue, Telstra, TD Bank, LEGO, Progressive Insurance, PwC, and Intuit. He has published numerous articles on various aspects of customer experience and loyalty in publications such as the Harvard Business Review. He is the co-author of The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, by Harvard Business Review Press, a New York Times and Wall Street Journal bestseller. Rob earned an MBA from the Harvard Business School. Episode Highlights How can brands build loyalty in times of crisis? “The brands that are succeeding are those that give their employees and customers a voice,” Rob shared. Leadership lessons from Stanley McChrystal. Recently, Rob had the opportunity to interview General Stanley McChrystal on his podcast. “In a crisis, the biggest mistake you can make is to assume you know the conditions on the ground.” Here's a link to the interview and the podcast. There are four mechanisms for opening communication between leadership and the front lines. Actually, Rob shared six but we spent a lot of time talking about the value of structured listening, small huddles of employees, and direct follow up with individual customers. What brand has made Rob smile recently? “I'm doing a lot of cooking lately so Williams Sonoma.” Rob shared a story about how the found him with the right product, in the right place, at the right time. I pointed out that smiles are contagious and went and connected Williams Sonoma as well. To learn more about Rob, check out his writing on the Bain & Company website and his recent work on customer value. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “In times of crisis, as leaders, we often want to clamp down—command and control. We go into bunker mode.” However, customer loyalty is best built by closing the distance between a brand's leadership and the front lines of employees and customers, explains Rob Markey of Bain & Company. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Rob Markey

Rob Markey is a partner in Bain & Company’s New York office and a leader in the firm’s Customer Strategy & Marketing practice. He is an expert in customer and employee loyalty, new product development, and customer service strategies.

Rob leads the NPS Loyalty Forum, a group of approximately 35 senior executives from loyalty-leading companies around the world, such as The Vanguard Group, American Express, JetBlue, Telstra, TD Bank, LEGO, Progressive Insurance, PwC, and Intuit. He has published numerous articles on various aspects of customer experience and loyalty in publications such as the Harvard Business Review. He is the co-author of The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, by Harvard Business Review Press, a New York Times and Wall Street Journal bestseller. Rob earned an MBA from the Harvard Business School.

Episode Highlights

How can brands build loyalty in times of crisis? “The brands that are succeeding are those that give their employees and customers a voice,” Rob shared.

Leadership lessons from Stanley McChrystal. Recently, Rob had the opportunity to interview General Stanley McChrystal on his podcast. “In a crisis, the biggest mistake you can make is to assume you know the conditions on the ground.” Here's a link to the interview and the podcast.

There are four mechanisms for opening communication between leadership and the front lines. Actually, Rob shared six but we spent a lot of time talking about the value of structured listening, small huddles of employees, and direct follow up with individual customers.

What brand has made Rob smile recently? “I'm doing a lot of cooking lately so Williams Sonoma.” Rob shared a story about how the found him with the right product, in the right place, at the right time. I pointed out that smiles are contagious and went and connected Williams Sonoma as well.

To learn more about Rob, check out his writing on the Bain & Company website and his recent work on customer value.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1732 no Radical Relevance in Turbulent Times with Bill Cates https://onbrand.libsyn.com/radical-relevance-in-turbulent-times-with-bill-cates “It’s a time to double down on your value—your why.” During Bill Cates's storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on Radical Relevance and why we need it today more than ever. We discussed all of this and more on this week’s episode of the On Brand podcast. About Bill Cates Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing. He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret,andBeyond Referrals. Bill is widely recognized as an international expert in helping businesses create exponential growth through strategic networking, referrals, and personal introductions. Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers. His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients. Episode Highlights What is Radical Relevance all about? “Well, it’s the right message, to the right person, at the right time—that’s relevance.” Bill went on to explain the radical part. Tools like Google, Amazon, and even digitally powered billboards have created more urgent expectations from modern consumers. What does Radical Relevance mean in the face of COVID-19? “Some are saying that helping is the new selling. But it’s a bit over-saturated. It’s almost too late. It’s a time to double-down on your unique value and what it means to your clients. You have to accentuate your why.” How can we build a relationship marketing system? Bill walked through why relationship marketing is more than just social proof like testimonials (FYI – “Written are okay, written with a photo and even video are better”) to a complete system. “You have to create engaged clients.” He then shared each and every step including how you “onboard the client into your world” and create word of mouth. What brand has made Bill smile recently? “You’re gonna laugh at this but it’s Corona beer.” Bill shared why he’s a loyal fan and how he’s going to have a big post-lockdown gathering serving Corona to celebrate. To learn more about Bill, get his free guide on exponential growth at ExponentialGrowthGuide.com, check out his Referral Coach website, and, of course, his latest book Radical Relevance. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Apr 2020 10:00:00 -0000 full Nick Westergaard “It’s a time to double down on your value—your why.” During Bill Cates's storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on... “It’s a time to double down on your value—your why.” During Bill Cates's storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on Radical Relevance and why we need it today more than ever. We discussed all of this and more on this week’s episode of the On Brand podcast. About Bill Cates Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing. He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret,andBeyond Referrals. Bill is widely recognized as an international expert in helping businesses create exponential growth through strategic networking, referrals, and personal introductions. Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers. His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients. Episode Highlights What is Radical Relevance all about? “Well, it’s the right message, to the right person, at the right time—that’s relevance.” Bill went on to explain the radical part. Tools like Google, Amazon, and even digitally powered billboards have created more urgent expectations from modern consumers. What does Radical Relevance mean in the face of COVID-19? “Some are saying that helping is the new selling. But it’s a bit over-saturated. It’s almost too late. It’s a time to double-down on your unique value and what it means to your clients. You have to accentuate your why.” How can we build a relationship marketing system? Bill walked through why relationship marketing is more than just social proof like testimonials (FYI – “Written are okay, written with a photo and even video are better”) to a complete system. “You have to create engaged clients.” He then shared each and every step including how you “onboard the client into your world” and create word of mouth. What brand has made Bill smile recently? “You’re gonna laugh at this but it’s Corona beer.” Bill shared why he’s a loyal fan and how he’s going to have a big post-lockdown gathering serving Corona to celebrate. To learn more about Bill, get his free guide on exponential growth at ExponentialGrowthGuide.com, check out his Referral Coach website, and, of course, his latest book Radical Relevance. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s a time to double down on your value—your why.” During Bill Cates's storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on Radical Relevance and why we need it today more than ever. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Bill Cates

Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing. He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret,andBeyond Referrals.

Bill is widely recognized as an international expert in helping businesses create exponential growth through strategic networking, referrals, and personal introductions. Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers. His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

Episode Highlights

What is Radical Relevance all about? “Well, it’s the right message, to the right person, at the right time—that’s relevance.” Bill went on to explain the radical part. Tools like Google, Amazon, and even digitally powered billboards have created more urgent expectations from modern consumers.

What does Radical Relevance mean in the face of COVID-19? “Some are saying that helping is the new selling. But it’s a bit over-saturated. It’s almost too late. It’s a time to double-down on your unique value and what it means to your clients. You have to accentuate your why.”

How can we build a relationship marketing system? Bill walked through why relationship marketing is more than just social proof like testimonials (FYI – “Written are okay, written with a photo and even video are better”) to a complete system. “You have to create engaged clients.” He then shared each and every step including how you “onboard the client into your world” and create word of mouth.

What brand has made Bill smile recently? “You’re gonna laugh at this but it’s Corona beer.” Bill shared why he’s a loyal fan and how he’s going to have a big post-lockdown gathering serving Corona to celebrate.

To learn more about Bill, get his free guide on exponential growth at ExponentialGrowthGuide.com, check out his Referral Coach website, and, of course, his latest book Radical Relevance.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1949 no Why Marketers Need to Help More with David Newman https://onbrand.libsyn.com/why-marketers-need-to-help-more-with-david-newman “It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to positively impact their lives. While COVID-19 could make this harder, Newman argues that clarity is more important now than ever before. We discussed what to do now on this week’s episode of the On Brand podcast. About David Newman David Newman is a Certified Speaking Professional and member of the National Speakers Association Million Dollar Speaker Group. David is the author of the business bestseller Do It! Marketing and Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise (HarperCollins, 2020.) He’s the host of The Speaking Show, an iTunes Top 50 marketing podcast, and the #1 highest-rated podcast on the business of speaking. David helps executives and entrepreneurs master speaking as the ultimate marketing tool, personal brand builder, and 1-to-many sales platform. As a speaker himself, David has delivered over 600 paid programs since 1992 and counts 44 of the Fortune 500 among his clients and audiences. David is also the creator of the Speaker Profit Formula mentoring program, which has over 800 successful graduates, ranging from brand new speakers to members of the National Speakers Association “Speaker Hall of Fame.” Episode Highlights What’s the Do It! ethos? As a reader of both of David’s books, I had to ask what the Do It! mindset is all about. He actually shared that there’s an acronym behind this phrase. While it’s not actively used, it spells out everything you need to know about David’s approach to entrepreneurial marketing and professional speaking. You have to … Decide Organize Implement Track How do marketers Do It in the midst of COVID-19? “I’m gonna sound harsh but there were people — even before this — that were reluctant to market clearly. You have to do that now. You also have to give away your top notch-content for free.” One more thing … “I think our messaging needs to change. If you don’t address this you’re gonna sound tone-deaf and irrelevant.” But David’s not just talking about the “hand sanitizer banner” at the top of your website or in your emails. What brand has made David smile recently? “We are huge fans of Trader Joes. To control crowding they’re only letting 40 families in the store at a time. But they don’t just have people standing in a line outside.” David shared how they have laminated signs with some fun dad jokes to bring even more smiles to their customers. To learn more, go to doitmarketing.com where you can find Do It Speaking extras and webinar freebies. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Apr 2020 10:00:00 -0000 full Nick Westergaard “It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to... “It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to positively impact their lives. While COVID-19 could make this harder, Newman argues that clarity is more important now than ever before. We discussed what to do now on this week’s episode of the On Brand podcast. About David Newman David Newman is a Certified Speaking Professional and member of the National Speakers Association Million Dollar Speaker Group. David is the author of the business bestseller Do It! Marketing and Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise (HarperCollins, 2020.) He’s the host of The Speaking Show, an iTunes Top 50 marketing podcast, and the #1 highest-rated podcast on the business of speaking. David helps executives and entrepreneurs master speaking as the ultimate marketing tool, personal brand builder, and 1-to-many sales platform. As a speaker himself, David has delivered over 600 paid programs since 1992 and counts 44 of the Fortune 500 among his clients and audiences. David is also the creator of the Speaker Profit Formula mentoring program, which has over 800 successful graduates, ranging from brand new speakers to members of the National Speakers Association “Speaker Hall of Fame.” Episode Highlights What’s the Do It! ethos? As a reader of both of David’s books, I had to ask what the Do It! mindset is all about. He actually shared that there’s an acronym behind this phrase. While it’s not actively used, it spells out everything you need to know about David’s approach to entrepreneurial marketing and professional speaking. You have to … Decide Organize Implement Track How do marketers Do It in the midst of COVID-19? “I’m gonna sound harsh but there were people — even before this — that were reluctant to market clearly. You have to do that now. You also have to give away your top notch-content for free.” One more thing … “I think our messaging needs to change. If you don’t address this you’re gonna sound tone-deaf and irrelevant.” But David’s not just talking about the “hand sanitizer banner” at the top of your website or in your emails. What brand has made David smile recently? “We are huge fans of Trader Joes. To control crowding they’re only letting 40 families in the store at a time. But they don’t just have people standing in a line outside.” David shared how they have laminated signs with some fun dad jokes to bring even more smiles to their customers. To learn more, go to doitmarketing.com where you can find Do It Speaking extras and webinar freebies. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to positively impact their lives. While COVID-19 could make this harder, Newman argues that clarity is more important now than ever before. We discussed what to do now on this week’s episode of the On Brand podcast.

About David Newman

David Newman is a Certified Speaking Professional and member of the National Speakers Association Million Dollar Speaker Group. David is the author of the business bestseller Do It! Marketing and Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise (HarperCollins, 2020.) He’s the host of The Speaking Show, an iTunes Top 50 marketing podcast, and the #1 highest-rated podcast on the business of speaking.

David helps executives and entrepreneurs master speaking as the ultimate marketing tool, personal brand builder, and 1-to-many sales platform. As a speaker himself, David has delivered over 600 paid programs since 1992 and counts 44 of the Fortune 500 among his clients and audiences. David is also the creator of the Speaker Profit Formula mentoring program, which has over 800 successful graduates, ranging from brand new speakers to members of the National Speakers Association “Speaker Hall of Fame.”

Episode Highlights

What’s the Do It! ethos? As a reader of both of David’s books, I had to ask what the Do It! mindset is all about. He actually shared that there’s an acronym behind this phrase. While it’s not actively used, it spells out everything you need to know about David’s approach to entrepreneurial marketing and professional speaking. You have to …

  • Decide
  • Organize
  • Implement
  • Track

How do marketers Do It in the midst of COVID-19? “I’m gonna sound harsh but there were people — even before this — that were reluctant to market clearly. You have to do that now. You also have to give away your top notch-content for free.”

One more thing … “I think our messaging needs to change. If you don’t address this you’re gonna sound tone-deaf and irrelevant.” But David’s not just talking about the “hand sanitizer banner” at the top of your website or in your emails.

What brand has made David smile recently? “We are huge fans of Trader Joes. To control crowding they’re only letting 40 families in the store at a time. But they don’t just have people standing in a line outside.” David shared how they have laminated signs with some fun dad jokes to bring even more smiles to their customers.

To learn more, go to doitmarketing.com where you can find Do It Speaking extras and webinar freebies.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1885 no Rethinking B2B Branding in Turbulent Times with Ana Raynes https://onbrand.libsyn.com/rethinking-b2b-branding-in-turbulent-times-with-ana-raynes It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow. About Ana Raynes Ana Maria Raynes is an entrepreneur, digital marketing expert, and CEO and Founder of Simplified Impact, a growth marketing agency for B2B niche companies. She was a co-founder of the Internet fashion startup Smart Is Cool, where she was responsible for social media and information technology. While working at Smart Is Cool, she was featured in Glamour Magazine and had multiple appearances on FOX Strategy Room. Following her position with Smart Is Cool, she pursued a career that focused on digital marketing. Ana Maria worked for agencies in the New York and Boston areas where She has led digital marketing campaigns for clients such as HSN, Wendy Williams, Football Legend Carl Banks, iHip for Snooki, Eastbay, Aer Lingus, SkyMall, and more. Before the launch of her own business, she was Vice President, Content Marketing at Didit, a digital marketing agency for enterprise eCommerce clients. As a thought leader in her field, she has been invited to speak at conferences such as PPC Hero, NY Small Business Expo, NYXPO, Philanthropy Day, CORE and Vistage. Episode Highlights What’s different for B2B brands as we deal with COVID-19? As a B2B marketer, I couldn’t wait to ask Ana this. And, as a smart guest, she noted, “It depends on your industry.” For example, she works with a lot of medical product and tech companies who are experiencing an uptick. But it’s not the usual cause for celebration given the circumstances … Do brands celebrate growth in the face of a pandemic? “It’s somber growth. It’s very different than it usually is.” This growth also brings a new level of busyness as well. Speaking of routines … Question all of your usual B2B assumptions. B2B marketing has a set of rules that are usually strictly followed. However, many of those best practices deserve a second look in these strange times. For example, B2B buyers typically follow a more traditional workday, which means B2B marketers are timing campaigns to the 9 to 5, Monday through Friday window. Now, with everyone working from home and getting things done at odd hours, a weekend email might not be out of the question. What brand has made Ana smile recently? “There’s a brand called Love Powered Co. that does IM affirmations that are bringing light to so much of what’s going on lately. They always make me smile.” She also pointed to Working Mom Kind for smiles as well. To learn more, go to the Simplified Impact website and follow her on Instagram. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Apr 2020 10:00:00 -0000 full Nick Westergaard It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of... It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow. About Ana Raynes Ana Maria Raynes is an entrepreneur, digital marketing expert, and CEO and Founder of Simplified Impact, a growth marketing agency for B2B niche companies. She was a co-founder of the Internet fashion startup Smart Is Cool, where she was responsible for social media and information technology. While working at Smart Is Cool, she was featured in Glamour Magazine and had multiple appearances on FOX Strategy Room. Following her position with Smart Is Cool, she pursued a career that focused on digital marketing. Ana Maria worked for agencies in the New York and Boston areas where She has led digital marketing campaigns for clients such as HSN, Wendy Williams, Football Legend Carl Banks, iHip for Snooki, Eastbay, Aer Lingus, SkyMall, and more. Before the launch of her own business, she was Vice President, Content Marketing at Didit, a digital marketing agency for enterprise eCommerce clients. As a thought leader in her field, she has been invited to speak at conferences such as PPC Hero, NY Small Business Expo, NYXPO, Philanthropy Day, CORE and Vistage. Episode Highlights What’s different for B2B brands as we deal with COVID-19? As a B2B marketer, I couldn’t wait to ask Ana this. And, as a smart guest, she noted, “It depends on your industry.” For example, she works with a lot of medical product and tech companies who are experiencing an uptick. But it’s not the usual cause for celebration given the circumstances … Do brands celebrate growth in the face of a pandemic? “It’s somber growth. It’s very different than it usually is.” This growth also brings a new level of busyness as well. Speaking of routines … Question all of your usual B2B assumptions. B2B marketing has a set of rules that are usually strictly followed. However, many of those best practices deserve a second look in these strange times. For example, B2B buyers typically follow a more traditional workday, which means B2B marketers are timing campaigns to the 9 to 5, Monday through Friday window. Now, with everyone working from home and getting things done at odd hours, a weekend email might not be out of the question. What brand has made Ana smile recently? “There’s a brand called Love Powered Co. that does IM affirmations that are bringing light to so much of what’s going on lately. They always make me smile.” She also pointed to Working Mom Kind for smiles as well. To learn more, go to the Simplified Impact website and follow her on Instagram. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow.

About Ana Raynes

Ana Maria Raynes is an entrepreneur, digital marketing expert, and CEO and Founder of Simplified Impact, a growth marketing agency for B2B niche companies. She was a co-founder of the Internet fashion startup Smart Is Cool, where she was responsible for social media and information technology. While working at Smart Is Cool, she was featured in Glamour Magazine and had multiple appearances on FOX Strategy Room. Following her position with Smart Is Cool, she pursued a career that focused on digital marketing.

Ana Maria worked for agencies in the New York and Boston areas where She has led digital marketing campaigns for clients such as HSN, Wendy Williams, Football Legend Carl Banks, iHip for Snooki, Eastbay, Aer Lingus, SkyMall, and more.

Before the launch of her own business, she was Vice President, Content Marketing at Didit, a digital marketing agency for enterprise eCommerce clients. As a thought leader in her field, she has been invited to speak at conferences such as PPC Hero, NY Small Business Expo, NYXPO, Philanthropy Day, CORE and Vistage.

Episode Highlights

What’s different for B2B brands as we deal with COVID-19? As a B2B marketer, I couldn’t wait to ask Ana this. And, as a smart guest, she noted, “It depends on your industry.” For example, she works with a lot of medical product and tech companies who are experiencing an uptick. But it’s not the usual cause for celebration given the circumstances …

Do brands celebrate growth in the face of a pandemic? “It’s somber growth. It’s very different than it usually is.” This growth also brings a new level of busyness as well. Speaking of routines …

Question all of your usual B2B assumptions. B2B marketing has a set of rules that are usually strictly followed. However, many of those best practices deserve a second look in these strange times. For example, B2B buyers typically follow a more traditional workday, which means B2B marketers are timing campaigns to the 9 to 5, Monday through Friday window. Now, with everyone working from home and getting things done at odd hours, a weekend email might not be out of the question.

What brand has made Ana smile recently? “There’s a brand called Love Powered Co. that does IM affirmations that are bringing light to so much of what’s going on lately. They always make me smile.” She also pointed to Working Mom Kind for smiles as well.

To learn more, go to the Simplified Impact website and follow her on Instagram.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1738 no Sharpen Your Message into a Velvet Machete with Amber Hurdle https://onbrand.libsyn.com/sharpen-your-message-into-a-velvet-machete-with-amber-hurdle “People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with clutter-cutting messaging and compassion—from the inside out, starting with your employees. Especially in the midst of the pandemic we find ourselves battling both personally and professionally. Brand strategy expert Amber Hurdle discussed all of this and more, this week on the On Brand podcast. About Amber Hurdle Amber Hurdle is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. Hurdle helps overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients’ people strategy to their business strategy for measurable bottom-line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse businesswoman, having worked with international celebrities, executives and Fortune 100 companies alike. When Amber is not helping individuals and employers share their unique value, she is “momming so hard,” embracing her inner gym rat in the weight room, and entertaining her family and friends. While she is known for being a super extra dog mom and hot wing snob, Amber Hurdle is most known for connecting personal, employer and business brands via her proprietary Velvet Machete® Brand Strategy. Episode Highlights Why you have to brand from the inside out. People matter. “I refuse to take on work where we can’t start from the inside out.” Brand peripherals like the logo are just the tip of the iceberg compared to employee engagement. What’s Amber’s Velvet Machete brand strategy all about? “It’s cutting to the chase with a direct message that’s wrapped in a way that’s well-received.” This is especially critical amidst the current COVID-19 pandemic. Is there a Velvet Machete message to cut through the clutter and confusion around COVID-19? Both Amber and I discussed how concerned we were that messages of safety aren’t getting through. “Our country doesn’t get it. We’ve wasted time being wishy-washy… comparing it to the flu.” Instead, Amber notes that we need to be saying, “It’s bad but we’ll figure it out ‘coz we’re the United States of Freaking America. That’s what we do. It’s gonna be hard if we rip the band-aid off. It’s gonna be hard if we slow bleed. One way is worse than the other. Choose your hard.” What brand has made Amber smile recently? “I love luxury brands. That’s why I love to travel with Southwest.” Amber went on to talk about the airline’s exemplary inside out branding and the loyalty they’re building right now with their no-fee cancellations. To learn more, check out amberhurdle.com and, to get a free ebook on the intersection of science and branding, text ‘scienceandbranding’ (all one word) to 44-222. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Mar 2020 10:00:00 -0000 full Nick Westergaard “People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with... “People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with clutter-cutting messaging and compassion—from the inside out, starting with your employees. Especially in the midst of the pandemic we find ourselves battling both personally and professionally. Brand strategy expert Amber Hurdle discussed all of this and more, this week on the On Brand podcast. About Amber Hurdle Amber Hurdle is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. Hurdle helps overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients’ people strategy to their business strategy for measurable bottom-line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse businesswoman, having worked with international celebrities, executives and Fortune 100 companies alike. When Amber is not helping individuals and employers share their unique value, she is “momming so hard,” embracing her inner gym rat in the weight room, and entertaining her family and friends. While she is known for being a super extra dog mom and hot wing snob, Amber Hurdle is most known for connecting personal, employer and business brands via her proprietary Velvet Machete® Brand Strategy. Episode Highlights Why you have to brand from the inside out. People matter. “I refuse to take on work where we can’t start from the inside out.” Brand peripherals like the logo are just the tip of the iceberg compared to employee engagement. What’s Amber’s Velvet Machete brand strategy all about? “It’s cutting to the chase with a direct message that’s wrapped in a way that’s well-received.” This is especially critical amidst the current COVID-19 pandemic. Is there a Velvet Machete message to cut through the clutter and confusion around COVID-19? Both Amber and I discussed how concerned we were that messages of safety aren’t getting through. “Our country doesn’t get it. We’ve wasted time being wishy-washy… comparing it to the flu.” Instead, Amber notes that we need to be saying, “It’s bad but we’ll figure it out ‘coz we’re the United States of Freaking America. That’s what we do. It’s gonna be hard if we rip the band-aid off. It’s gonna be hard if we slow bleed. One way is worse than the other. Choose your hard.” What brand has made Amber smile recently? “I love luxury brands. That’s why I love to travel with Southwest.” Amber went on to talk about the airline’s exemplary inside out branding and the loyalty they’re building right now with their no-fee cancellations. To learn more, check out amberhurdle.com and, to get a free ebook on the intersection of science and branding, text ‘scienceandbranding’ (all one word) to 44-222. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with clutter-cutting messaging and compassion—from the inside out, starting with your employees. Especially in the midst of the pandemic we find ourselves battling both personally and professionally. Brand strategy expert Amber Hurdle discussed all of this and more, this week on the On Brand podcast.

About Amber Hurdle

Amber Hurdle is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. Hurdle helps overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients’ people strategy to their business strategy for measurable bottom-line results.

She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse businesswoman, having worked with international celebrities, executives and Fortune 100 companies alike.

When Amber is not helping individuals and employers share their unique value, she is “momming so hard,” embracing her inner gym rat in the weight room, and entertaining her family and friends. While she is known for being a super extra dog mom and hot wing snob, Amber Hurdle is most known for connecting personal, employer and business brands via her proprietary Velvet Machete® Brand Strategy.

Episode Highlights

Why you have to brand from the inside out. People matter. “I refuse to take on work where we can’t start from the inside out.” Brand peripherals like the logo are just the tip of the iceberg compared to employee engagement.

What’s Amber’s Velvet Machete brand strategy all about? “It’s cutting to the chase with a direct message that’s wrapped in a way that’s well-received.” This is especially critical amidst the current COVID-19 pandemic.

Is there a Velvet Machete message to cut through the clutter and confusion around COVID-19? Both Amber and I discussed how concerned we were that messages of safety aren’t getting through. “Our country doesn’t get it. We’ve wasted time being wishy-washy… comparing it to the flu.” Instead, Amber notes that we need to be saying, “It’s bad but we’ll figure it out ‘coz we’re the United States of Freaking America. That’s what we do. It’s gonna be hard if we rip the band-aid off. It’s gonna be hard if we slow bleed. One way is worse than the other. Choose your hard.”

What brand has made Amber smile recently? “I love luxury brands. That’s why I love to travel with Southwest.” Amber went on to talk about the airline’s exemplary inside out branding and the loyalty they’re building right now with their no-fee cancellations.

To learn more, check out amberhurdle.com and, to get a free ebook on the intersection of science and branding, text ‘scienceandbranding’ (all one word) to 44-222.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2131 no Game-Changing Brand Strategy with David Aaker https://onbrand.libsyn.com/game-changing-brand-strategy-with-david-aaker “Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that's coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast. About David Aaker David Aaker, the Vice-Chairman of Prophet (a global consultancy around brand, growth, and digital transformation) and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business is the author of over 100 articles and 18 books including Aaker on Branding and Creating Signature Stories. He had received four career awards including the NYAMA Marketing Hall of Fame. Named as one of the top five most important marketing/business gurus in 2007, he is a recognized authority on brand strategy. His latest book, Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age, shows how to generate growth platforms by creating, positioning, and owning new subcategories and takes a strategic look at Digital by describing its role enabling subcategory formation. Episode Highlights Where did the idea for David’s latest book, Owning Game-Changing Subcategories, come from? “I got ahold of three decades of beer data …” While this could sound like the beginning of a wild weekend, David observed that significant growth in categories like beer and automotive came with the emergence of sub-categories. Growth, strategy, and innovation books are missing out on four key areas, according to David: (1) “Any sense of branding,” a disconnect we discussed extensively during the podcast. (2) “They don’t recognize the digital age,” (3) “Social—everything used to be media-dependent now companies like Dollar Shave Club come along” and win big, and (4) “Communities,” David notes citing brand-driven communities like Sephora and Etsy. What can brands do to grow right now as many are struggling to keep their doors open? “This represents an opportunity. There’s an enormous need for us to be able to operate in an environment like this. Can we find new opportunities? Can we innovate?” This once again brought us back to our discussion of communities for brands like Sephora and the big role it plays when we’re all socially distanced. What brand has made David smile recently? David has found some much-needed laughs in difficult times from the classic TV comedy Reno 911. He also shared his favorite humorous book that he often revisits, Three Men in a Boat by Jerome K. Jerome. To learn more, check out the Prophet website including David’s blog. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Mar 2020 10:00:00 -0000 full Nick Westergaard “Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing... “Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that's coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast. About David Aaker David Aaker, the Vice-Chairman of Prophet (a global consultancy around brand, growth, and digital transformation) and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business is the author of over 100 articles and 18 books including Aaker on Branding and Creating Signature Stories. He had received four career awards including the NYAMA Marketing Hall of Fame. Named as one of the top five most important marketing/business gurus in 2007, he is a recognized authority on brand strategy. His latest book, Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age, shows how to generate growth platforms by creating, positioning, and owning new subcategories and takes a strategic look at Digital by describing its role enabling subcategory formation. Episode Highlights Where did the idea for David’s latest book, Owning Game-Changing Subcategories, come from? “I got ahold of three decades of beer data …” While this could sound like the beginning of a wild weekend, David observed that significant growth in categories like beer and automotive came with the emergence of sub-categories. Growth, strategy, and innovation books are missing out on four key areas, according to David: (1) “Any sense of branding,” a disconnect we discussed extensively during the podcast. (2) “They don’t recognize the digital age,” (3) “Social—everything used to be media-dependent now companies like Dollar Shave Club come along” and win big, and (4) “Communities,” David notes citing brand-driven communities like Sephora and Etsy. What can brands do to grow right now as many are struggling to keep their doors open? “This represents an opportunity. There’s an enormous need for us to be able to operate in an environment like this. Can we find new opportunities? Can we innovate?” This once again brought us back to our discussion of communities for brands like Sephora and the big role it plays when we’re all socially distanced. What brand has made David smile recently? David has found some much-needed laughs in difficult times from the classic TV comedy Reno 911. He also shared his favorite humorous book that he often revisits, Three Men in a Boat by Jerome K. Jerome. To learn more, check out the Prophet website including David’s blog. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that's coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast.

About David Aaker

David Aaker, the Vice-Chairman of Prophet (a global consultancy around brand, growth, and digital transformation) and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business is the author of over 100 articles and 18 books including Aaker on Branding and Creating Signature Stories. He had received four career awards including the NYAMA Marketing Hall of Fame. Named as one of the top five most important marketing/business gurus in 2007, he is a recognized authority on brand strategy.

His latest book, Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age, shows how to generate growth platforms by creating, positioning, and owning new subcategories and takes a strategic look at Digital by describing its role enabling subcategory formation.

Episode Highlights

Where did the idea for David’s latest book, Owning Game-Changing Subcategories, come from? “I got ahold of three decades of beer data …” While this could sound like the beginning of a wild weekend, David observed that significant growth in categories like beer and automotive came with the emergence of sub-categories.

Growth, strategy, and innovation books are missing out on four key areas, according to David: (1) “Any sense of branding,” a disconnect we discussed extensively during the podcast. (2) “They don’t recognize the digital age,” (3) “Social—everything used to be media-dependent now companies like Dollar Shave Club come along” and win big, and (4) “Communities,” David notes citing brand-driven communities like Sephora and Etsy.

What can brands do to grow right now as many are struggling to keep their doors open? “This represents an opportunity. There’s an enormous need for us to be able to operate in an environment like this. Can we find new opportunities? Can we innovate?” This once again brought us back to our discussion of communities for brands like Sephora and the big role it plays when we’re all socially distanced.

What brand has made David smile recently? David has found some much-needed laughs in difficult times from the classic TV comedy Reno 911. He also shared his favorite humorous book that he often revisits, Three Men in a Boat by Jerome K. Jerome.

To learn more, check out the Prophet website including David’s blog.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1616 no Immersive 3D Branding with VR Expert Ashley Crowder https://onbrand.libsyn.com/immersive-3d-branding-with-vr-expert-ashley-crowder This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of VNTANA, a company that helps brands build out new online realities (which may be more relevant now than ever before!). We discussed all of this and more on this week’s episode of the On Brand podcast. About Ashley Crowder Ashley Crowder is the co-founder and CEO of VNTANA, the industry-leading platform that automates the conversion of physical products into 3D Web, AR, VR & hologram e-commerce experiences. She has worked in the mixed-reality space for over 7 years, creating unique hologram activations for Fortune 1000 brands including Adidas, Lexus, Intel and more. Prior to co-founding VNTANA, she gained valuable engineering experience at Gulfstream, Northrop Grumman and BP, now leveraging her engineering background to guide VNTANA’s overall direction and technology development to shape the future of e-commerce. Under her leadership, VNTANA has released the fastest and easiest way to create, manage, and distribute 3D assets for the web, AR, and VR in an end-to-end CMS, making it easy to create a 3D version of every product in the world. Ashley has given talks on the future of mixed reality and how to incorporate it in enterprises today at prestigious venues including SXSW, Digital Summit, Internet Summit, Augmented World Expo, TEDx Venice, the World Economic Forum’s Global Growth Companies & Technology Pioneers, U.S. Chamber of Commerce, the Network for Teaching Entrepreneurship, The Montgomery Summit, Siemer Summit, Digital LA, and others. Ashley was featured as one of USC’s leading engineering CEOs of 2016 and is a part of the Microsoft Early Developer Program. She earned her BS in Industrial Systems Engineering and MS in Engineering Management from the University of Southern California. Episode Highlights Why is VNTANA such a good brand name? As a brand builder, I had to start with this great brand name, which comes from the Spanish word for window, ventana. “We’re giving people this view into another world,” explains Crowder of her company and its brand name. “Every brand needs to create their online twin for the VR, 3D spatial computing web.” We’ve come along way from those “brochure websites” we laughed about during the podcast. Perhaps taking the metaphor too far, I asked Ashley if it was an identical twin we should be striving to create online? She said responded, “It’s getting close …” “Results are everything.” Crowder shared stories about IKEA and Shopify using VR and AR to achieve significant results. IKEA created a 3D virtual catalog and saw a 35% increase that they could attribute to this. Shopify found customers were twice as likely to purchase after using their AR support feature. What brand has made Ashley smile recently? “Chipotle!” She shared a story about Marcus Smart of the Boston Celtics pranking rookie, Romeo Langford, along with some help from their local Chipotle. This one will literally make you smile! To learn more about Ashley Crowder and VNTANA, check out VNTANA’s website. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Mar 2020 10:00:00 -0000 full Nick Westergaard This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of... This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of VNTANA, a company that helps brands build out new online realities (which may be more relevant now than ever before!). We discussed all of this and more on this week’s episode of the On Brand podcast. About Ashley Crowder Ashley Crowder is the co-founder and CEO of VNTANA, the industry-leading platform that automates the conversion of physical products into 3D Web, AR, VR & hologram e-commerce experiences. She has worked in the mixed-reality space for over 7 years, creating unique hologram activations for Fortune 1000 brands including Adidas, Lexus, Intel and more. Prior to co-founding VNTANA, she gained valuable engineering experience at Gulfstream, Northrop Grumman and BP, now leveraging her engineering background to guide VNTANA’s overall direction and technology development to shape the future of e-commerce. Under her leadership, VNTANA has released the fastest and easiest way to create, manage, and distribute 3D assets for the web, AR, and VR in an end-to-end CMS, making it easy to create a 3D version of every product in the world. Ashley has given talks on the future of mixed reality and how to incorporate it in enterprises today at prestigious venues including SXSW, Digital Summit, Internet Summit, Augmented World Expo, TEDx Venice, the World Economic Forum’s Global Growth Companies & Technology Pioneers, U.S. Chamber of Commerce, the Network for Teaching Entrepreneurship, The Montgomery Summit, Siemer Summit, Digital LA, and others. Ashley was featured as one of USC’s leading engineering CEOs of 2016 and is a part of the Microsoft Early Developer Program. She earned her BS in Industrial Systems Engineering and MS in Engineering Management from the University of Southern California. Episode Highlights Why is VNTANA such a good brand name? As a brand builder, I had to start with this great brand name, which comes from the Spanish word for window, ventana. “We’re giving people this view into another world,” explains Crowder of her company and its brand name. “Every brand needs to create their online twin for the VR, 3D spatial computing web.” We’ve come along way from those “brochure websites” we laughed about during the podcast. Perhaps taking the metaphor too far, I asked Ashley if it was an identical twin we should be striving to create online? She said responded, “It’s getting close …” “Results are everything.” Crowder shared stories about IKEA and Shopify using VR and AR to achieve significant results. IKEA created a 3D virtual catalog and saw a 35% increase that they could attribute to this. Shopify found customers were twice as likely to purchase after using their AR support feature. What brand has made Ashley smile recently? “Chipotle!” She shared a story about Marcus Smart of the Boston Celtics pranking rookie, Romeo Langford, along with some help from their local Chipotle. This one will literally make you smile! To learn more about Ashley Crowder and VNTANA, check out VNTANA’s website. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of VNTANA, a company that helps brands build out new online realities (which may be more relevant now than ever before!). We discussed all of this and more on this week’s episode of the On Brand podcast.

About Ashley Crowder

Ashley Crowder is the co-founder and CEO of VNTANA, the industry-leading platform that automates the conversion of physical products into 3D Web, AR, VR & hologram e-commerce experiences. She has worked in the mixed-reality space for over 7 years, creating unique hologram activations for Fortune 1000 brands including Adidas, Lexus, Intel and more. Prior to co-founding VNTANA, she gained valuable engineering experience at Gulfstream, Northrop Grumman and BP, now leveraging her engineering background to guide VNTANA’s overall direction and technology development to shape the future of e-commerce. Under her leadership, VNTANA has released the fastest and easiest way to create, manage, and distribute 3D assets for the web, AR, and VR in an end-to-end CMS, making it easy to create a 3D version of every product in the world.

Ashley has given talks on the future of mixed reality and how to incorporate it in enterprises today at prestigious venues including SXSW, Digital Summit, Internet Summit, Augmented World Expo, TEDx Venice, the World Economic Forum’s Global Growth Companies & Technology Pioneers, U.S. Chamber of Commerce, the Network for Teaching Entrepreneurship, The Montgomery Summit, Siemer Summit, Digital LA, and others. Ashley was featured as one of USC’s leading engineering CEOs of 2016 and is a part of the Microsoft Early Developer Program. She earned her BS in Industrial Systems Engineering and MS in Engineering Management from the University of Southern California.

Episode Highlights

Why is VNTANA such a good brand name? As a brand builder, I had to start with this great brand name, which comes from the Spanish word for window, ventana. “We’re giving people this view into another world,” explains Crowder of her company and its brand name.

“Every brand needs to create their online twin for the VR, 3D spatial computing web.” We’ve come along way from those “brochure websites” we laughed about during the podcast. Perhaps taking the metaphor too far, I asked Ashley if it was an identical twin we should be striving to create online? She said responded, “It’s getting close …”

“Results are everything.” Crowder shared stories about IKEA and Shopify using VR and AR to achieve significant results. IKEA created a 3D virtual catalog and saw a 35% increase that they could attribute to this. Shopify found customers were twice as likely to purchase after using their AR support feature.

What brand has made Ashley smile recently? “Chipotle!” She shared a story about Marcus Smart of the Boston Celtics pranking rookie, Romeo Langford, along with some help from their local Chipotle. This one will literally make you smile!

To learn more about Ashley Crowder and VNTANA, check out VNTANA’s website.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1885 no The Economics of Attention with Jamie Mustard and Holt McCallany https://onbrand.libsyn.com/the-economics-of-attention-with-jamie-mustard-and-holt-mccallany “Attention is the defining business challenge of our time.” This prolific idea was noted by not one but two guests this week. Jamie Mustard is a strategic multimedia consultant who helps create brands, ideas, and messages that stand out. His new book The Iconist features bold examples from the world of business, art, and music including the story of Mindhunter actor Holt McCallany. We’re lucky to be joined by both Jamie and Holt this week on the On Brand podcast. About Jamie Mustard and Holt McCallany Jamie Mustard is a strategic multimedia consultant and Iconist. His passion is to teach the science and “art of obviousness,” helping professionals, change agents, artists, and businesses confidently and at-will make their messages, brands, and ideas stand out to their desired audiences. A graduate of the London School of Economics, Jamie’s work is an explanation of the “economics of attention,” based on the primal laws of human perception called Blocks. He has spoken, educated, and inspired others with his work prolifically, including TED at the creative giant, Wieden and Kennedy. Jamie’s Iconist work has spanned some of the world’s leading companies, artists, and the globe. Growing up in severe poverty in inner-city Los Angeles, Jamie overcame obstacles to eventually codify a system of primal laws that can now help us all. In a film career spanning over 30 years, Holt McCallany has appeared in well over 100 films and television shows, working with some of the world’s most storied directors. Throughout his varied and versatile career, Holt has worked for David Fincher, David O’Russell, William Friedkin, Lawrence Kasdan, Walter Hill, Clint Eastwood, Brian De Palma, and Michael Mann among many others. He has appeared in notable and pivotal supporting roles in movies like Fight Club, Three Kings, Black Hat, Alien III, Justice League, and Sully. Holt currently stars in the Netflix series Mindhunter for director David Fincher where he plays Bill Tench, a complex, real-life FBI agent researching serial killers in the late 1970s. Episode Highlights The Jamie Mustard-Holt McCallany connection. So how does a famous actor like Holt McCallany know a branding guy like Jamie Mustard? Jamie met Holt years ago when he produced a documentary about Holt’s mother, a famous cabaret singer from the 1950s. “Holt’s story helped me illustrate a point about The Dilution Effect.” One of the central ideas in Jamie’s book The Iconist deals with the economics of attention. Specifically, the fact that there’s so much information, so much content that it’s harder than ever to stand out. Holt starred in a critically acclaimed FX series called Lights Out that was canceled after one season. As the President of FX said at the time, “There were so many shows no one could find it.” Both noted that everyone in every field experiences this to some extent today. “People feel invisible,” said Holt of the endless sources of online media and continuous assaults by advertising, echoing some of the themes from Mindhunter. Jamie’s concept of ‘blocks’ gives creators tools to stand out. Simply put, blocks are “large big road signs someone can understand in their lizard brain.” What brands have made Jamie and Holt and smile recently? Both were decidedly on brand with examples illustrating attention-getting ideas. Holt pointed us to Extinction Rebellion for their work calling attention to climate change and other causes through bold demonstrations. Jamie shared the story of Burger King’s “moldy Whopper” ad, which demonstrates the fast-food favorite’s lack of preservatives in gross detail. To learn more about Holt McCallany, check out HoltMcCallany.com and follow him on Twitter. To learn more about Jamie Mustard, check out TheIconist.org. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Mar 2020 11:00:00 -0000 full Nick Westergaard “Attention is the defining business challenge of our time.” This prolific idea was noted by not one but two guests this week. Jamie Mustard is a strategic multimedia consultant who helps create brands, ideas, and messages that stand out. His new... “Attention is the defining business challenge of our time.” This prolific idea was noted by not one but two guests this week. Jamie Mustard is a strategic multimedia consultant who helps create brands, ideas, and messages that stand out. His new book The Iconist features bold examples from the world of business, art, and music including the story of Mindhunter actor Holt McCallany. We’re lucky to be joined by both Jamie and Holt this week on the On Brand podcast. About Jamie Mustard and Holt McCallany Jamie Mustard is a strategic multimedia consultant and Iconist. His passion is to teach the science and “art of obviousness,” helping professionals, change agents, artists, and businesses confidently and at-will make their messages, brands, and ideas stand out to their desired audiences. A graduate of the London School of Economics, Jamie’s work is an explanation of the “economics of attention,” based on the primal laws of human perception called Blocks. He has spoken, educated, and inspired others with his work prolifically, including TED at the creative giant, Wieden and Kennedy. Jamie’s Iconist work has spanned some of the world’s leading companies, artists, and the globe. Growing up in severe poverty in inner-city Los Angeles, Jamie overcame obstacles to eventually codify a system of primal laws that can now help us all. In a film career spanning over 30 years, Holt McCallany has appeared in well over 100 films and television shows, working with some of the world’s most storied directors. Throughout his varied and versatile career, Holt has worked for David Fincher, David O’Russell, William Friedkin, Lawrence Kasdan, Walter Hill, Clint Eastwood, Brian De Palma, and Michael Mann among many others. He has appeared in notable and pivotal supporting roles in movies like Fight Club, Three Kings, Black Hat, Alien III, Justice League, and Sully. Holt currently stars in the Netflix series Mindhunter for director David Fincher where he plays Bill Tench, a complex, real-life FBI agent researching serial killers in the late 1970s. Episode Highlights The Jamie Mustard-Holt McCallany connection. So how does a famous actor like Holt McCallany know a branding guy like Jamie Mustard? Jamie met Holt years ago when he produced a documentary about Holt’s mother, a famous cabaret singer from the 1950s. “Holt’s story helped me illustrate a point about The Dilution Effect.” One of the central ideas in Jamie’s book The Iconist deals with the economics of attention. Specifically, the fact that there’s so much information, so much content that it’s harder than ever to stand out. Holt starred in a critically acclaimed FX series called Lights Out that was canceled after one season. As the President of FX said at the time, “There were so many shows no one could find it.” Both noted that everyone in every field experiences this to some extent today. “People feel invisible,” said Holt of the endless sources of online media and continuous assaults by advertising, echoing some of the themes from Mindhunter. Jamie’s concept of ‘blocks’ gives creators tools to stand out. Simply put, blocks are “large big road signs someone can understand in their lizard brain.” What brands have made Jamie and Holt and smile recently? Both were decidedly on brand with examples illustrating attention-getting ideas. Holt pointed us to Extinction Rebellion for their work calling attention to climate change and other causes through bold demonstrations. Jamie shared the story of Burger King’s “moldy Whopper” ad, which demonstrates the fast-food favorite’s lack of preservatives in gross detail. To learn more about Holt McCallany, check out HoltMcCallany.com and follow him on Twitter. To learn more about Jamie Mustard, check out TheIconist.org. Learn more about your ad choices. Visit megaphone.fm/adchoices “Attention is the defining business challenge of our time.” This prolific idea was noted by not one but two guests this week. Jamie Mustard is a strategic multimedia consultant who helps create brands, ideas, and messages that stand out. His new book The Iconist features bold examples from the world of business, art, and music including the story of Mindhunter actor Holt McCallany. We’re lucky to be joined by both Jamie and Holt this week on the On Brand podcast.

About Jamie Mustard and Holt McCallany

Jamie Mustard is a strategic multimedia consultant and Iconist. His passion is to teach the science and “art of obviousness,” helping professionals, change agents, artists, and businesses confidently and at-will make their messages, brands, and ideas stand out to their desired audiences. A graduate of the London School of Economics, Jamie’s work is an explanation of the “economics of attention,” based on the primal laws of human perception called Blocks. He has spoken, educated, and inspired others with his work prolifically, including TED at the creative giant, Wieden and Kennedy. Jamie’s Iconist work has spanned some of the world’s leading companies, artists, and the globe. Growing up in severe poverty in inner-city Los Angeles, Jamie overcame obstacles to eventually codify a system of primal laws that can now help us all.

In a film career spanning over 30 years, Holt McCallany has appeared in well over 100 films and television shows, working with some of the world’s most storied directors. Throughout his varied and versatile career, Holt has worked for David Fincher, David O’Russell, William Friedkin, Lawrence Kasdan, Walter Hill, Clint Eastwood, Brian De Palma, and Michael Mann among many others. He has appeared in notable and pivotal supporting roles in movies like Fight Club, Three Kings, Black Hat, Alien III, Justice League, and Sully. Holt currently stars in the Netflix series Mindhunter for director David Fincher where he plays Bill Tench, a complex, real-life FBI agent researching serial killers in the late 1970s.

Episode Highlights

The Jamie Mustard-Holt McCallany connection. So how does a famous actor like Holt McCallany know a branding guy like Jamie Mustard? Jamie met Holt years ago when he produced a documentary about Holt’s mother, a famous cabaret singer from the 1950s.

“Holt’s story helped me illustrate a point about The Dilution Effect.” One of the central ideas in Jamie’s book The Iconist deals with the economics of attention. Specifically, the fact that there’s so much information, so much content that it’s harder than ever to stand out. Holt starred in a critically acclaimed FX series called Lights Out that was canceled after one season. As the President of FX said at the time, “There were so many shows no one could find it.” Both noted that everyone in every field experiences this to some extent today.

“People feel invisible,” said Holt of the endless sources of online media and continuous assaults by advertising, echoing some of the themes from Mindhunter. Jamie’s concept of ‘blocks’ gives creators tools to stand out. Simply put, blocks are “large big road signs someone can understand in their lizard brain.”

What brands have made Jamie and Holt and smile recently? Both were decidedly on brand with examples illustrating attention-getting ideas. Holt pointed us to Extinction Rebellion for their work calling attention to climate change and other causes through bold demonstrations. Jamie shared the story of Burger King’s “moldy Whopper” ad, which demonstrates the fast-food favorite’s lack of preservatives in gross detail.

To learn more about Holt McCallany, check out HoltMcCallany.com and follow him on Twitter.

To learn more about Jamie Mustard, check out TheIconist.org.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1993 no Why All Startups Need a Brand Book with Mona Bijoor https://onbrand.libsyn.com/why-all-startups-need-a-brand-book-with-mona-bijoor “Vision and strategy require a lot of thinking about brand.” Mona Bijoor would know. She spends a lot of her time thinking about and helping early-stage founders startup, scale, and grow their businesses, which, as she notes, involves more thinking about brand than most realize. She’s also the author of the new book, Startups and Downs, The Secrets of Resilient Entrepreneurs. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mona Bijoor Mona Bijoor is a partner at King Circle Capital LLC, an investment and advisory firm, where she has holdings in real estate, franchises, start-ups, and online businesses. Mona is also the founder of JOOR, the premier online global B2B marketplace for wholesale buying that directly connects brands and retailers. A graduate of the University of Pennsylvania with an MBA from the Wharton School of Business, Mona lives in Brooklyn with her husband and two daughters. She is the Amazon best selling author of Startups and Downs, The Secrets of Resilient Entrepreneurs and a frequent contributor to TechCrunch, Entrepreneur, and Thrive Global. Episode Highlights “As a founder, you need to work backward,” Mona notes. “This is a common challenge from mom and pops on up. Your brand isn’t just your mark. It’s what people say about you when you’re not in the room.” Mona’s startup story on brand. Early in the podcast, Mona shared a story about branding her first SAAS startup. “We over-indexed on customer service because we were so paranoid about what people were saying about our service when we weren’t in the room.” Why all startup brands should create a brand book. Mona advises all startups she advises—regardless of industry—to make a brand book. This should include information on why your brand exists and the pain points in the market you address. It should also feature your mission, objectives, and a profile of your target market. In the end, the book serves as a kind of “North Star” for anyone at the company to use in their day-to-day work living the brand. To learn more, check out Mona’s new book Startups and Downs, The Secrets of Resilient Entrepreneurs and connect with her on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Feb 2020 11:00:00 -0000 full Nick Westergaard “Vision and strategy require a lot of thinking about brand.” Mona Bijoor would know. She spends a lot of her time thinking about and helping early-stage founders startup, scale, and grow their businesses, which, as she notes, involves more... “Vision and strategy require a lot of thinking about brand.” Mona Bijoor would know. She spends a lot of her time thinking about and helping early-stage founders startup, scale, and grow their businesses, which, as she notes, involves more thinking about brand than most realize. She’s also the author of the new book, Startups and Downs, The Secrets of Resilient Entrepreneurs. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mona Bijoor Mona Bijoor is a partner at King Circle Capital LLC, an investment and advisory firm, where she has holdings in real estate, franchises, start-ups, and online businesses. Mona is also the founder of JOOR, the premier online global B2B marketplace for wholesale buying that directly connects brands and retailers. A graduate of the University of Pennsylvania with an MBA from the Wharton School of Business, Mona lives in Brooklyn with her husband and two daughters. She is the Amazon best selling author of Startups and Downs, The Secrets of Resilient Entrepreneurs and a frequent contributor to TechCrunch, Entrepreneur, and Thrive Global. Episode Highlights “As a founder, you need to work backward,” Mona notes. “This is a common challenge from mom and pops on up. Your brand isn’t just your mark. It’s what people say about you when you’re not in the room.” Mona’s startup story on brand. Early in the podcast, Mona shared a story about branding her first SAAS startup. “We over-indexed on customer service because we were so paranoid about what people were saying about our service when we weren’t in the room.” Why all startup brands should create a brand book. Mona advises all startups she advises—regardless of industry—to make a brand book. This should include information on why your brand exists and the pain points in the market you address. It should also feature your mission, objectives, and a profile of your target market. In the end, the book serves as a kind of “North Star” for anyone at the company to use in their day-to-day work living the brand. To learn more, check out Mona’s new book Startups and Downs, The Secrets of Resilient Entrepreneurs and connect with her on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Vision and strategy require a lot of thinking about brand.” Mona Bijoor would know. She spends a lot of her time thinking about and helping early-stage founders startup, scale, and grow their businesses, which, as she notes, involves more thinking about brand than most realize. She’s also the author of the new book, Startups and Downs, The Secrets of Resilient Entrepreneurs. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Mona Bijoor

Mona Bijoor is a partner at King Circle Capital LLC, an investment and advisory firm, where she has holdings in real estate, franchises, start-ups, and online businesses. Mona is also the founder of JOOR, the premier online global B2B marketplace for wholesale buying that directly connects brands and retailers.

A graduate of the University of Pennsylvania with an MBA from the Wharton School of Business, Mona lives in Brooklyn with her husband and two daughters. She is the Amazon best selling author of Startups and Downs, The Secrets of Resilient Entrepreneurs and a frequent contributor to TechCrunch, Entrepreneur, and Thrive Global.

Episode Highlights

“As a founder, you need to work backward,” Mona notes. “This is a common challenge from mom and pops on up. Your brand isn’t just your mark. It’s what people say about you when you’re not in the room.”

Mona’s startup story on brand. Early in the podcast, Mona shared a story about branding her first SAAS startup. “We over-indexed on customer service because we were so paranoid about what people were saying about our service when we weren’t in the room.”

Why all startup brands should create a brand book. Mona advises all startups she advises—regardless of industry—to make a brand book. This should include information on why your brand exists and the pain points in the market you address. It should also feature your mission, objectives, and a profile of your target market. In the end, the book serves as a kind of “North Star” for anyone at the company to use in their day-to-day work living the brand.

To learn more, check out Mona’s new book Startups and Downs, The Secrets of Resilient Entrepreneurs and connect with her on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1677 no Branding for Growth and Scale with Kristin Luck https://onbrand.libsyn.com/branding-for-growth-and-scale-with-kristin-luck “Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their businesses. What role does branding play in all of this? We discussed that very topic and more on this week’s episode of the On Brand podcast. About Kristin Luck Kristin Luck serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest-growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple-digit growth. Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $175 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Episode Highlights What does branding have to do with mergers and acquisitions? “Brand is huge in terms of attracting buyers. You have to have brand equity.” We also discussed that brand is hard to quantify yet companies lacking brand equity are usually lacking other performance metrics like annual recurring revenue—and vice versa. Analytics is everything. “Marketers today have to be data junkies.” However, you have to avoid the “phenomenon on analysis paralysis.” Kristin went on to cite a new report from Gartner noting that CMOs will spend more than CIOs for the first time ever. Speaking of the C suite … “It all comes down to the CEO.” We discussed how “investing in brand” can sound like a dubious proposition, especially as execs typically don’t like investing in marketing much less something “squishy” things like branding. Kristin says the CEO sets the tone. “They can be your biggest asset and advocate. Look at the T-Mobile CEO.” What brand has made Kristin smile recently? Want a smile? How about checking out “The Naked Truth About Laundry” from the CEO of Dropps, a sustainable laundry company that got Kristin’s attention and mine and made us both smile. Check it out! To learn more, go to scalehouse.consulting for Kristin’s company website and be sure to check out their blog. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Feb 2020 11:00:00 -0000 full Nick Westergaard “Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their... “Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their businesses. What role does branding play in all of this? We discussed that very topic and more on this week’s episode of the On Brand podcast. About Kristin Luck Kristin Luck serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest-growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple-digit growth. Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $175 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Episode Highlights What does branding have to do with mergers and acquisitions? “Brand is huge in terms of attracting buyers. You have to have brand equity.” We also discussed that brand is hard to quantify yet companies lacking brand equity are usually lacking other performance metrics like annual recurring revenue—and vice versa. Analytics is everything. “Marketers today have to be data junkies.” However, you have to avoid the “phenomenon on analysis paralysis.” Kristin went on to cite a new report from Gartner noting that CMOs will spend more than CIOs for the first time ever. Speaking of the C suite … “It all comes down to the CEO.” We discussed how “investing in brand” can sound like a dubious proposition, especially as execs typically don’t like investing in marketing much less something “squishy” things like branding. Kristin says the CEO sets the tone. “They can be your biggest asset and advocate. Look at the T-Mobile CEO.” What brand has made Kristin smile recently? Want a smile? How about checking out “The Naked Truth About Laundry” from the CEO of Dropps, a sustainable laundry company that got Kristin’s attention and mine and made us both smile. Check it out! To learn more, go to scalehouse.consulting for Kristin’s company website and be sure to check out their blog. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their businesses. What role does branding play in all of this? We discussed that very topic and more on this week’s episode of the On Brand podcast.

About Kristin Luck

Kristin Luck serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest-growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple-digit growth.

Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $175 million. She is also passionate about supporting founders in international markets execute their entry into the U.S.

Episode Highlights

What does branding have to do with mergers and acquisitions? “Brand is huge in terms of attracting buyers. You have to have brand equity.” We also discussed that brand is hard to quantify yet companies lacking brand equity are usually lacking other performance metrics like annual recurring revenue—and vice versa.

Analytics is everything. “Marketers today have to be data junkies.” However, you have to avoid the “phenomenon on analysis paralysis.” Kristin went on to cite a new report from Gartner noting that CMOs will spend more than CIOs for the first time ever. Speaking of the C suite …

“It all comes down to the CEO.” We discussed how “investing in brand” can sound like a dubious proposition, especially as execs typically don’t like investing in marketing much less something “squishy” things like branding. Kristin says the CEO sets the tone. “They can be your biggest asset and advocate. Look at the T-Mobile CEO.”

What brand has made Kristin smile recently? Want a smile? How about checking out “The Naked Truth About Laundry” from the CEO of Dropps, a sustainable laundry company that got Kristin’s attention and mine and made us both smile. Check it out!

To learn more, go to scalehouse.consulting for Kristin’s company website and be sure to check out their blog.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1884 no Generating Unlimited Brand Story Ideas with Melanie Deziel https://onbrand.libsyn.com/generating-unlimited-brand-story-ideas-with-melanie-deziel “The biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel's new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast. About Melanie Deziel Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas,” and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc. Episode Highlights Where do we go from here with content marketing? Melanie likened content creation over time as similar to being in a relationship. You've been to every restaurant in your neighborhood. You've tried everything. What now? Melanie shared a series of hacks and idea starters to help content marketers get unstuck. Three common content marketing obstacles. As a veteran of organizations like The New York Times and Time and an advisor to countless clients, Melanie often finds organizations struggling with three common content marketing obstacles: (1) time, (2) lack of resources, and (3) confidence. She shared strategies for addressing each of these during the show. Why you should check out Melanie's new book The Content Fuel Framework. “The promise I make to you is that you'll have a shared language for content marketing and an approachable process for idea generation.” You can download a Content Fuel Framework cheat sheet combo now at this link using the code ONBRAND. What brand has made Melanie smile recently? Google made Melanie both smile and cry—in a short window of time—with their recent Super Bowl ad. Talk about a compelling brand story! To learn more, go to IWantMelaniesBook.com (it goes to Amazon but I wanted to share that awesome URL) or storyfuel.co. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Feb 2020 11:00:00 -0000 full Nick Westergaard “The biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and... “The biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel's new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast. About Melanie Deziel Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas,” and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc. Episode Highlights Where do we go from here with content marketing? Melanie likened content creation over time as similar to being in a relationship. You've been to every restaurant in your neighborhood. You've tried everything. What now? Melanie shared a series of hacks and idea starters to help content marketers get unstuck. Three common content marketing obstacles. As a veteran of organizations like The New York Times and Time and an advisor to countless clients, Melanie often finds organizations struggling with three common content marketing obstacles: (1) time, (2) lack of resources, and (3) confidence. She shared strategies for addressing each of these during the show. Why you should check out Melanie's new book The Content Fuel Framework. “The promise I make to you is that you'll have a shared language for content marketing and an approachable process for idea generation.” You can download a Content Fuel Framework cheat sheet combo now at this link using the code ONBRAND. What brand has made Melanie smile recently? Google made Melanie both smile and cry—in a short window of time—with their recent Super Bowl ad. Talk about a compelling brand story! To learn more, go to IWantMelaniesBook.com (it goes to Amazon but I wanted to share that awesome URL) or storyfuel.co. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel's new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast.

About Melanie Deziel

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas,” and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.

Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.

Episode Highlights

Where do we go from here with content marketing? Melanie likened content creation over time as similar to being in a relationship. You've been to every restaurant in your neighborhood. You've tried everything. What now? Melanie shared a series of hacks and idea starters to help content marketers get unstuck.

Three common content marketing obstacles. As a veteran of organizations like The New York Times and Time and an advisor to countless clients, Melanie often finds organizations struggling with three common content marketing obstacles: (1) time, (2) lack of resources, and (3) confidence. She shared strategies for addressing each of these during the show.

Why you should check out Melanie's new book The Content Fuel Framework. “The promise I make to you is that you'll have a shared language for content marketing and an approachable process for idea generation.” You can download a Content Fuel Framework cheat sheet combo now at this link using the code ONBRAND.

What brand has made Melanie smile recently? Google made Melanie both smile and cry—in a short window of time—with their recent Super Bowl ad. Talk about a compelling brand story!

To learn more, go to IWantMelaniesBook.com (it goes to Amazon but I wanted to share that awesome URL) or storyfuel.co.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1863 no Flipping the Script on Flip Flops with Jeremy Stewart https://onbrand.libsyn.com/flipping-the-script-on-flip-flops-with-jeremy-stewart “Your feet take you on these adventures. You should have quality flip flops that you keep for a long time. That really became our core story.” That spark of an idea led Jeremy Stewart and his wife to found premium flip-flop brand Hari-Mari. In doing so, they essentially created a new market that involved changing behavior around what we put on our feet in warm weather. He took some time to share the story of founding the company and building the brand this week on the On Brand podcast. About Jeremy Stewart Jeremy is the founder of Hari Mari flip flops – a Dallas-based sandal brand he launched in 2012 with his wife, Lila. The idea for Hari Mari was born out of the couple’s time spent living in Indonesia, where they were consistently disappointed with their flip flops – marked by painful break-in periods and the same iterations of black and brown color options. Moving back to the States, they doubled down on their unhealthy obsession with fixing these issues, Hari Mari, and combining color & comfort in a premium flip flop! The Stewarts married this new footwear venture with their passion for helping kids, donating a portion of Hari Mari’s sales to support children battling cancer. They call it Flops Fighting Cancer. Hari Mari has since grown its footprint to include some 1500 retail stores covering 50 U.S. States, Mexico, Japan, Canada, and the Bahamas, in addition to the brand’s own site, HariMari.com. Episode Highlights Start with scrappy market research. As you know, I’m a fan of scrappy marketing. However, until talking with Jeremy, I’d never heard of scrappy market research. When he was struck by the idea of creating premium flip flops, he invited interested parties to a focus group moderated by his friend in exchange for some free pizza. The result? Great intel and a solid start. “Flipping the script.” With Hari Mari, everything is different. Compared to the rest of the category, the product is different. “We started with the pain point — the toe post.” That’s the annoying piece of plastic that turns most people off of flip flips entirely. Jeremy knew they had to do something different, so they brought in the designer from sandal brand Teva to develop something completely different and exceptionally comfortable. Fixing the problem. “We had to talk about the problem first,” says Jeremy. But once you address this challenge you have a standout product. “People are willing to pay more for quality and for something that doesn’t end up in a landfill.” What brand has made Jeremy smile recently? Jeremy shared a few other entrepreneurial Texas fashion brands that make him smile including Criquet Shirts and Howler Brothers both located in Austin. To learn more, go to HariMari.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Feb 2020 11:00:00 -0000 full Nick Westergaard “Your feet take you on these adventures. You should have quality flip flops that you keep for a long time. That really became our core story.” That spark of an idea led Jeremy Stewart and his wife to found premium flip-flop brand Hari-Mari. In... “Your feet take you on these adventures. You should have quality flip flops that you keep for a long time. That really became our core story.” That spark of an idea led Jeremy Stewart and his wife to found premium flip-flop brand Hari-Mari. In doing so, they essentially created a new market that involved changing behavior around what we put on our feet in warm weather. He took some time to share the story of founding the company and building the brand this week on the On Brand podcast. About Jeremy Stewart Jeremy is the founder of Hari Mari flip flops – a Dallas-based sandal brand he launched in 2012 with his wife, Lila. The idea for Hari Mari was born out of the couple’s time spent living in Indonesia, where they were consistently disappointed with their flip flops – marked by painful break-in periods and the same iterations of black and brown color options. Moving back to the States, they doubled down on their unhealthy obsession with fixing these issues, Hari Mari, and combining color & comfort in a premium flip flop! The Stewarts married this new footwear venture with their passion for helping kids, donating a portion of Hari Mari’s sales to support children battling cancer. They call it Flops Fighting Cancer. Hari Mari has since grown its footprint to include some 1500 retail stores covering 50 U.S. States, Mexico, Japan, Canada, and the Bahamas, in addition to the brand’s own site, HariMari.com. Episode Highlights Start with scrappy market research. As you know, I’m a fan of scrappy marketing. However, until talking with Jeremy, I’d never heard of scrappy market research. When he was struck by the idea of creating premium flip flops, he invited interested parties to a focus group moderated by his friend in exchange for some free pizza. The result? Great intel and a solid start. “Flipping the script.” With Hari Mari, everything is different. Compared to the rest of the category, the product is different. “We started with the pain point — the toe post.” That’s the annoying piece of plastic that turns most people off of flip flips entirely. Jeremy knew they had to do something different, so they brought in the designer from sandal brand Teva to develop something completely different and exceptionally comfortable. Fixing the problem. “We had to talk about the problem first,” says Jeremy. But once you address this challenge you have a standout product. “People are willing to pay more for quality and for something that doesn’t end up in a landfill.” What brand has made Jeremy smile recently? Jeremy shared a few other entrepreneurial Texas fashion brands that make him smile including Criquet Shirts and Howler Brothers both located in Austin. To learn more, go to HariMari.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Your feet take you on these adventures. You should have quality flip flops that you keep for a long time. That really became our core story.” That spark of an idea led Jeremy Stewart and his wife to found premium flip-flop brand Hari-Mari. In doing so, they essentially created a new market that involved changing behavior around what we put on our feet in warm weather. He took some time to share the story of founding the company and building the brand this week on the On Brand podcast.

About Jeremy Stewart

Jeremy is the founder of Hari Mari flip flops – a Dallas-based sandal brand he launched in 2012 with his wife, Lila. The idea for Hari Mari was born out of the couple’s time spent living in Indonesia, where they were consistently disappointed with their flip flops – marked by painful break-in periods and the same iterations of black and brown color options. Moving back to the States, they doubled down on their unhealthy obsession with fixing these issues, Hari Mari, and combining color & comfort in a premium flip flop! The Stewarts married this new footwear venture with their passion for helping kids, donating a portion of Hari Mari’s sales to support children battling cancer. They call it Flops Fighting Cancer. Hari Mari has since grown its footprint to include some 1500 retail stores covering 50 U.S. States, Mexico, Japan, Canada, and the Bahamas, in addition to the brand’s own site, HariMari.com.

Episode Highlights

Start with scrappy market research. As you know, I’m a fan of scrappy marketing. However, until talking with Jeremy, I’d never heard of scrappy market research. When he was struck by the idea of creating premium flip flops, he invited interested parties to a focus group moderated by his friend in exchange for some free pizza. The result? Great intel and a solid start.

“Flipping the script.” With Hari Mari, everything is different. Compared to the rest of the category, the product is different. “We started with the pain point — the toe post.” That’s the annoying piece of plastic that turns most people off of flip flips entirely. Jeremy knew they had to do something different, so they brought in the designer from sandal brand Teva to develop something completely different and exceptionally comfortable.

Fixing the problem. “We had to talk about the problem first,” says Jeremy. But once you address this challenge you have a standout product. “People are willing to pay more for quality and for something that doesn’t end up in a landfill.”

What brand has made Jeremy smile recently? Jeremy shared a few other entrepreneurial Texas fashion brands that make him smile including Criquet Shirts and Howler Brothers both located in Austin.

To learn more, go to HariMari.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1796 no Creating a Conversational Brand with Nick Usborne https://onbrand.libsyn.com/creating-a-conversational-brand-with-nick-usborne “Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast. About Nick Usborne Nick Usborne is an online copywriter and trainer who wrote his first website in 1995. When his book, Net Words, was published by McGraw-Hill in 2002, it was one of the very first to address the new profession of writing for the web. After writing web copy for nearly two decades, Nick began teaching companies and organizations how to write better websites. A few years later, he began converting his corporate training materials into courses and programs for freelance writers and copywriters. Today, Nick continues to immerse himself in teaching the craft of conversational copywriting. Having worked with clients like Citibank, Apple, Reuters, WebEx, and New York Times, Nick has seen it all in the world of copywriting — and he knows what works. He’s earned 15 awards in direct response marketing — both in Europe and North America — and he’s worked as an advisor and consultant to various startups — primarily in online consumer product sales. He’s spoken at numerous online marketing conferences, as well as conducted in-house seminars and training sessions for companies like Yahoo!, Novartis Pharma, John Deere, Walt Disney Attractions, and more. Nick lives in Montreal, Quebec, Canada, where he’s not always sitting in front of a keyboard. When he’s not working, and if the weather is being kind, he can often be seen enjoying the outdoors via kayak or bike. In the winter he’s out on his cross-country skis most days. Episode Highlights “A lot of writing is unnecessarily clever.” Especially in marketing. Nick notes that when you make your marketing copy too complex and clever, you put distance between your brand and your customer. “Customers connect with brands that sound accessible.” Why is clear and concise writing so hard? “We’ve had it educated out of us in grammar school, university, and god help you if you’ve been to a business school. You end up writing in a way no one can understand.” How has writing for the web changed brand building? “Before, companies had more control of the brand,” says Nick. “Today the brand is the experience people have with the brand.” But, because of the web, we can also listen to our customers more than we could before. What brand has made Nick smile recently? Nick shared the story of Ernest Packaging Solutions. In spite of their use of the word ‘solutions’ (“It should be banned in marketing other than for chemical companies”), the company makes their customers smile by making unconventional things like surfboards out of cardboard boxes. If a cardboard box company can make their customers smile, you can too! To learn more, check out the special page Nick made for listeners of the show at conversationalcopywriting.com/onbrand. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Jan 2020 11:00:00 -0000 full Nick Westergaard “Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and... “Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast. About Nick Usborne Nick Usborne is an online copywriter and trainer who wrote his first website in 1995. When his book, Net Words, was published by McGraw-Hill in 2002, it was one of the very first to address the new profession of writing for the web. After writing web copy for nearly two decades, Nick began teaching companies and organizations how to write better websites. A few years later, he began converting his corporate training materials into courses and programs for freelance writers and copywriters. Today, Nick continues to immerse himself in teaching the craft of conversational copywriting. Having worked with clients like Citibank, Apple, Reuters, WebEx, and New York Times, Nick has seen it all in the world of copywriting — and he knows what works. He’s earned 15 awards in direct response marketing — both in Europe and North America — and he’s worked as an advisor and consultant to various startups — primarily in online consumer product sales. He’s spoken at numerous online marketing conferences, as well as conducted in-house seminars and training sessions for companies like Yahoo!, Novartis Pharma, John Deere, Walt Disney Attractions, and more. Nick lives in Montreal, Quebec, Canada, where he’s not always sitting in front of a keyboard. When he’s not working, and if the weather is being kind, he can often be seen enjoying the outdoors via kayak or bike. In the winter he’s out on his cross-country skis most days. Episode Highlights “A lot of writing is unnecessarily clever.” Especially in marketing. Nick notes that when you make your marketing copy too complex and clever, you put distance between your brand and your customer. “Customers connect with brands that sound accessible.” Why is clear and concise writing so hard? “We’ve had it educated out of us in grammar school, university, and god help you if you’ve been to a business school. You end up writing in a way no one can understand.” How has writing for the web changed brand building? “Before, companies had more control of the brand,” says Nick. “Today the brand is the experience people have with the brand.” But, because of the web, we can also listen to our customers more than we could before. What brand has made Nick smile recently? Nick shared the story of Ernest Packaging Solutions. In spite of their use of the word ‘solutions’ (“It should be banned in marketing other than for chemical companies”), the company makes their customers smile by making unconventional things like surfboards out of cardboard boxes. If a cardboard box company can make their customers smile, you can too! To learn more, check out the special page Nick made for listeners of the show at conversationalcopywriting.com/onbrand. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast.

About Nick Usborne

Nick Usborne is an online copywriter and trainer who wrote his first website in 1995. When his book, Net Words, was published by McGraw-Hill in 2002, it was one of the very first to address the new profession of writing for the web. After writing web copy for nearly two decades, Nick began teaching companies and organizations how to write better websites. A few years later, he began converting his corporate training materials into courses and programs for freelance writers and copywriters. Today, Nick continues to immerse himself in teaching the craft of conversational copywriting.

Having worked with clients like Citibank, Apple, Reuters, WebEx, and New York Times, Nick has seen it all in the world of copywriting — and he knows what works. He’s earned 15 awards in direct response marketing — both in Europe and North America — and he’s worked as an advisor and consultant to various startups — primarily in online consumer product sales. He’s spoken at numerous online marketing conferences, as well as conducted in-house seminars and training sessions for companies like Yahoo!, Novartis Pharma, John Deere, Walt Disney Attractions, and more.

Nick lives in Montreal, Quebec, Canada, where he’s not always sitting in front of a keyboard. When he’s not working, and if the weather is being kind, he can often be seen enjoying the outdoors via kayak or bike. In the winter he’s out on his cross-country skis most days.

Episode Highlights

“A lot of writing is unnecessarily clever.” Especially in marketing. Nick notes that when you make your marketing copy too complex and clever, you put distance between your brand and your customer. “Customers connect with brands that sound accessible.”

Why is clear and concise writing so hard? “We’ve had it educated out of us in grammar school, university, and god help you if you’ve been to a business school. You end up writing in a way no one can understand.”

How has writing for the web changed brand building? “Before, companies had more control of the brand,” says Nick. “Today the brand is the experience people have with the brand.” But, because of the web, we can also listen to our customers more than we could before.

What brand has made Nick smile recently? Nick shared the story of Ernest Packaging Solutions. In spite of their use of the word ‘solutions’ (“It should be banned in marketing other than for chemical companies”), the company makes their customers smile by making unconventional things like surfboards out of cardboard boxes. If a cardboard box company can make their customers smile, you can too!

To learn more, check out the special page Nick made for listeners of the show at conversationalcopywriting.com/onbrand.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2008 no Marketing as Attraction vs. Marketing as Retention with Wayne Mullins https://onbrand.libsyn.com/marketing-as-attraction-vs-marketing-as-retention-with-wayne-mullins “Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about how to avoid checklist marketing (a favorite topic of mine), investing in the right end of the customer experience, and the role of social media today. Enjoy! About Wayne Mullins Wayne Mullins is the Founder of Ugly Mug Marketing, and a highly sought- after marketing consultant, regularly having to turn clients away. He directly influences more than one hundred thousand entrepreneurs annually via his blog, books, and training programs. While making his clients more profitable is an easy motivator, Wayne is also driven by creating value for his clients beyond just the dollars and cents. He is passionate about building a team that isn’t focused on checking off items on to-do lists and completing projects, but instead, on getting results for their clients. Episode Highlights Wayne recommends one question for reconsidering your marketing in the new year. “Ask yourself what percentage of your budget is attraction versus what percentage is spent on keeping your customers and exceeding expectations.” The trouble with social media today. “Wall Street,” Wayne quipped. He’s not wrong. Because of the focus on generating revenue, most of these networks have focused increasingly on pay-to-play advertising. This, in turn, can set marketers down the wrong path … “Most show up and throw up,” Wayne says of most marketers on social media. They’re sharing things but they aren’t really getting conversational when someone comments. This, again, gets us back to attraction versus retention and relationship building. What brand has made Wayne smile recently? As the father of five kids, I know that car travel can get tricky. Especially when everyone gets hungry. Wayne told a story about returning from the holidays and driving through a Wendy’s where he and his family were greeted with exceptional customer experience. Talk about investing in something that keeps customers! To learn more, go to uglymugmarketing.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Jan 2020 11:00:00 -0000 full Nick Westergaard “Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about... “Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about how to avoid checklist marketing (a favorite topic of mine), investing in the right end of the customer experience, and the role of social media today. Enjoy! About Wayne Mullins Wayne Mullins is the Founder of Ugly Mug Marketing, and a highly sought- after marketing consultant, regularly having to turn clients away. He directly influences more than one hundred thousand entrepreneurs annually via his blog, books, and training programs. While making his clients more profitable is an easy motivator, Wayne is also driven by creating value for his clients beyond just the dollars and cents. He is passionate about building a team that isn’t focused on checking off items on to-do lists and completing projects, but instead, on getting results for their clients. Episode Highlights Wayne recommends one question for reconsidering your marketing in the new year. “Ask yourself what percentage of your budget is attraction versus what percentage is spent on keeping your customers and exceeding expectations.” The trouble with social media today. “Wall Street,” Wayne quipped. He’s not wrong. Because of the focus on generating revenue, most of these networks have focused increasingly on pay-to-play advertising. This, in turn, can set marketers down the wrong path … “Most show up and throw up,” Wayne says of most marketers on social media. They’re sharing things but they aren’t really getting conversational when someone comments. This, again, gets us back to attraction versus retention and relationship building. What brand has made Wayne smile recently? As the father of five kids, I know that car travel can get tricky. Especially when everyone gets hungry. Wayne told a story about returning from the holidays and driving through a Wendy’s where he and his family were greeted with exceptional customer experience. Talk about investing in something that keeps customers! To learn more, go to uglymugmarketing.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about how to avoid checklist marketing (a favorite topic of mine), investing in the right end of the customer experience, and the role of social media today. Enjoy!

About Wayne Mullins

Wayne Mullins is the Founder of Ugly Mug Marketing, and a highly sought- after marketing consultant, regularly having to turn clients away. He directly influences more than one hundred thousand entrepreneurs annually via his blog, books, and training programs. While making his clients more profitable is an easy motivator, Wayne is also driven by creating value for his clients beyond just the dollars and cents. He is passionate about building a team that isn’t focused on checking off items on to-do lists and completing projects, but instead, on getting results for their clients.

Episode Highlights

Wayne recommends one question for reconsidering your marketing in the new year. “Ask yourself what percentage of your budget is attraction versus what percentage is spent on keeping your customers and exceeding expectations.”

The trouble with social media today. “Wall Street,” Wayne quipped. He’s not wrong. Because of the focus on generating revenue, most of these networks have focused increasingly on pay-to-play advertising. This, in turn, can set marketers down the wrong path …

“Most show up and throw up,” Wayne says of most marketers on social media. They’re sharing things but they aren’t really getting conversational when someone comments. This, again, gets us back to attraction versus retention and relationship building.

What brand has made Wayne smile recently? As the father of five kids, I know that car travel can get tricky. Especially when everyone gets hungry. Wayne told a story about returning from the holidays and driving through a Wendy’s where he and his family were greeted with exceptional customer experience. Talk about investing in something that keeps customers!

To learn more, go to uglymugmarketing.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1725 no The Secret Sauce of Branding with Kerrie Finch https://onbrand.libsyn.com/the-secret-sauce-of-branding-with-kerrie-finch “The secret sauce of brands is purpose.” In a career that’s taken her from wrangling brands at Wieden+Kennedy to launching her own successful global PR shop, futurefactor, Kerrie Finch has spent her career helping brands share their stories with the world. We discussed all of this and more on this week’s episode of the On Brand podcast. About Kerrie Finch Prior to founding futurefactor (formerly FinchFactor) in 2009, Kerrie Finch was PR Director at Wieden+Kennedy. There she wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts. Kerrie has been voted into Adformatie magazine’s top ten industry influencers for the past three years. As Founding Partner & President of futurefactor, Kerrie continues to drive change in the industry, while advancing her work as the Netherlands representative for the Cannes Lions International Festival of Creativity, board member of the ADCN, advisory board member of IncludeNow, and the founder of SheSays Amsterdam. Episode Highlights Kerrie Finch, Professional Brand Wrangler. As Kerrie jokingly noted at the top of the show, working with big brands can be “a bit like herding kittens.” What’s changed in the decade since Kerrie founded futurefactor? “Social media is here to stay.” But what does that mean? First, Kerrie notes that brands are “always on” and “being watched.” And not everyone is ready for the authenticity this requires. “We’re awash with channels.” It’s not just about perfectly crafting the right message for the right audience. It’s also about finding the right place for that message to go. “We work to add positive value to the conversation for our clients.” What brand has made Kerrie smile recently? “Believe it or not, Peloton.” In the wake of their awkward holiday ad, Kerrie broke down why this brand will probably be back in the New Year. “They have fans. They have a community.” To learn more, go to futurefactor.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Jan 2020 11:00:00 -0000 full Nick Westergaard “The secret sauce of brands is purpose.” In a career that’s taken her from wrangling brands at Wieden+Kennedy to launching her own successful global PR shop, futurefactor, Kerrie Finch has spent her career helping brands share their stories with... “The secret sauce of brands is purpose.” In a career that’s taken her from wrangling brands at Wieden+Kennedy to launching her own successful global PR shop, futurefactor, Kerrie Finch has spent her career helping brands share their stories with the world. We discussed all of this and more on this week’s episode of the On Brand podcast. About Kerrie Finch Prior to founding futurefactor (formerly FinchFactor) in 2009, Kerrie Finch was PR Director at Wieden+Kennedy. There she wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts. Kerrie has been voted into Adformatie magazine’s top ten industry influencers for the past three years. As Founding Partner & President of futurefactor, Kerrie continues to drive change in the industry, while advancing her work as the Netherlands representative for the Cannes Lions International Festival of Creativity, board member of the ADCN, advisory board member of IncludeNow, and the founder of SheSays Amsterdam. Episode Highlights Kerrie Finch, Professional Brand Wrangler. As Kerrie jokingly noted at the top of the show, working with big brands can be “a bit like herding kittens.” What’s changed in the decade since Kerrie founded futurefactor? “Social media is here to stay.” But what does that mean? First, Kerrie notes that brands are “always on” and “being watched.” And not everyone is ready for the authenticity this requires. “We’re awash with channels.” It’s not just about perfectly crafting the right message for the right audience. It’s also about finding the right place for that message to go. “We work to add positive value to the conversation for our clients.” What brand has made Kerrie smile recently? “Believe it or not, Peloton.” In the wake of their awkward holiday ad, Kerrie broke down why this brand will probably be back in the New Year. “They have fans. They have a community.” To learn more, go to futurefactor.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The secret sauce of brands is purpose.” In a career that’s taken her from wrangling brands at Wieden+Kennedy to launching her own successful global PR shop, futurefactor, Kerrie Finch has spent her career helping brands share their stories with the world. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Kerrie Finch

Prior to founding futurefactor (formerly FinchFactor) in 2009, Kerrie Finch was PR Director at Wieden+Kennedy. There she wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts. Kerrie has been voted into Adformatie magazine’s top ten industry influencers for the past three years. As Founding Partner & President of futurefactor, Kerrie continues to drive change in the industry, while advancing her work as the Netherlands representative for the Cannes Lions International Festival of Creativity, board member of the ADCN, advisory board member of IncludeNow, and the founder of SheSays Amsterdam.

Episode Highlights

Kerrie Finch, Professional Brand Wrangler. As Kerrie jokingly noted at the top of the show, working with big brands can be “a bit like herding kittens.”

What’s changed in the decade since Kerrie founded futurefactor? “Social media is here to stay.” But what does that mean? First, Kerrie notes that brands are “always on” and “being watched.” And not everyone is ready for the authenticity this requires.

“We’re awash with channels.” It’s not just about perfectly crafting the right message for the right audience. It’s also about finding the right place for that message to go. “We work to add positive value to the conversation for our clients.”

What brand has made Kerrie smile recently? “Believe it or not, Peloton.” In the wake of their awkward holiday ad, Kerrie broke down why this brand will probably be back in the New Year. “They have fans. They have a community.”

To learn more, go to futurefactor.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1906 no Inspiring Your Brand's Fan Culture with David Meerman Scott https://onbrand.libsyn.com/inspiring-your-brands-fan-culture-with-david-meerman-scott What do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most fathers and daughters would use this as a jumping-off point for stimulating after-dinner conversation, the Scotts used it as a jumping-off point in writing a book together — Fanocracy. David joined me for a discussion of this on the first On Brand podcast of 2020. Enjoy! About David Meerman Scott David is an internationally acclaimed business growth strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of 10 previous books including The New Rules of Marketing & PR (now in its sixth edition and in twenty-nine languages) and Marketing Lessons from the Grateful Dead. He travels around the world to surf and hear great live music.  Episode HighlightsWhy Fanocracy? “Democracies are ruled by the people. With fanocracies, the fans rule.”  Fandom by the numbers. David has been to 780 live music shows (and counting). Reiko once wrote a 90,000 alternate ending to the Harry Potter series. Serious fans put up serious numbers. Can brands harness this passion? Absolutely. “Passion is infectious. It doesn’t matter what it is about.” David shared stories about government agencies with passionate fans scattered across the globe (NASA) and a dentist who makes his own passion for skateboards part of his brand’s passion by sharing his fandom on Instagram for potential customers to see. “Oh, I’m just a … (insert excuse here).” David hears this response from businesses a lot. However, brands like Hagerty Insurance debunk this myth by building brands with passionate fandoms. Get closer than usual. There are nine steps David and Reiko share to building a fanocracy. I asked him to share one of them. He chose one supported by neuroscience. “We’re hardwired to be a part of a tribe. It’s a survival instinct.” David discussed the power of being within 20 feet of someone and how we can recreate that experience as brands with closeup (literally close-cropped) photos and video. What brand has made David smile recently? “I smile every time I think about Grain Surfboards.” David shared his love of the brand that lets customers/fans make wooden surfboards. To learn more, go to davidmeermanscott.com and fanocracy.com Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Jan 2020 11:00:00 -0000 full Nick Westergaard What do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most... What do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most fathers and daughters would use this as a jumping-off point for stimulating after-dinner conversation, the Scotts used it as a jumping-off point in writing a book together — Fanocracy. David joined me for a discussion of this on the first On Brand podcast of 2020. Enjoy! About David Meerman Scott David is an internationally acclaimed business growth strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of 10 previous books including The New Rules of Marketing & PR (now in its sixth edition and in twenty-nine languages) and Marketing Lessons from the Grateful Dead. He travels around the world to surf and hear great live music.  Episode HighlightsWhy Fanocracy? “Democracies are ruled by the people. With fanocracies, the fans rule.”  Fandom by the numbers. David has been to 780 live music shows (and counting). Reiko once wrote a 90,000 alternate ending to the Harry Potter series. Serious fans put up serious numbers. Can brands harness this passion? Absolutely. “Passion is infectious. It doesn’t matter what it is about.” David shared stories about government agencies with passionate fans scattered across the globe (NASA) and a dentist who makes his own passion for skateboards part of his brand’s passion by sharing his fandom on Instagram for potential customers to see. “Oh, I’m just a … (insert excuse here).” David hears this response from businesses a lot. However, brands like Hagerty Insurance debunk this myth by building brands with passionate fandoms. Get closer than usual. There are nine steps David and Reiko share to building a fanocracy. I asked him to share one of them. He chose one supported by neuroscience. “We’re hardwired to be a part of a tribe. It’s a survival instinct.” David discussed the power of being within 20 feet of someone and how we can recreate that experience as brands with closeup (literally close-cropped) photos and video. What brand has made David smile recently? “I smile every time I think about Grain Surfboards.” David shared his love of the brand that lets customers/fans make wooden surfboards. To learn more, go to davidmeermanscott.com and fanocracy.com Learn more about your ad choices. Visit megaphone.fm/adchoices What do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most fathers and daughters would use this as a jumping-off point for stimulating after-dinner conversation, the Scotts used it as a jumping-off point in writing a book together — Fanocracy. David joined me for a discussion of this on the first On Brand podcast of 2020. Enjoy! About David Meerman Scott David is an internationally acclaimed business growth strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of 10 previous books including The New Rules of Marketing & PR (now in its sixth edition and in twenty-nine languages) and Marketing Lessons from the Grateful Dead. He travels around the world to surf and hear great live music.  Episode HighlightsWhy Fanocracy? “Democracies are ruled by the people. With fanocracies, the fans rule.”  Fandom by the numbers. David has been to 780 live music shows (and counting). Reiko once wrote a 90,000 alternate ending to the Harry Potter series. Serious fans put up serious numbers. Can brands harness this passion? Absolutely. “Passion is infectious. It doesn’t matter what it is about.” David shared stories about government agencies with passionate fans scattered across the globe (NASA) and a dentist who makes his own passion for skateboards part of his brand’s passion by sharing his fandom on Instagram for potential customers to see. “Oh, I’m just a … (insert excuse here).” David hears this response from businesses a lot. However, brands like Hagerty Insurance debunk this myth by building brands with passionate fandoms. Get closer than usual. There are nine steps David and Reiko share to building a fanocracy. I asked him to share one of them. He chose one supported by neuroscience. “We’re hardwired to be a part of a tribe. It’s a survival instinct.” David discussed the power of being within 20 feet of someone and how we can recreate that experience as brands with closeup (literally close-cropped) photos and video. What brand has made David smile recently? “I smile every time I think about Grain Surfboards.” David shared his love of the brand that lets customers/fans make wooden surfboards. To learn more, go to davidmeermanscott.com and fanocracy.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2049 no Building Brand Alignment Internally and Externally with Christopher Wallace https://onbrand.libsyn.com/building-brand-alignment-internally-and-externally-with-christopher-wallace “We're the BASF of brand story. We don't make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the customers on the front line. This isn't as easy as it might sound at first. We discussed all of this and more on this week’s episode of the On Brand podcast. Christopher Wallace Christopher Wallace is the Co-Founder and President of InnerView which is a marketing consulting firm that helps companies align their brand and product strategies with their customer-facing representatives. Prior to InnerView, Mr. Wallace has had previous success as an entrepreneur in the sales consulting and coaching space. He has nearly 20 years of experience in sales, marketing, and corporate leadership. Chris’s primary professional focus is to help companies better align the strategies of the board room with their customer experience. Episode Highlights “We're professional translators. We take what marketing is doing and deliver it to the customer.” InnerView has staked out an interesting position in the critical space between marketing who develops the brand strategy and sales and customer service who brings it to life. “People are recognizing that this is something you have to get out ahead of.” I asked Christopher if InnerView was called in earlier in a brand launch or after a less than successful launch. He noted that previously, they were brought in more to clean things up. Lately, marketers have been proactively reaching out to them. “Marketers are recognizing that this is something you don't want to fall down on.” What brand has made Christopher smile recently? Recently he and his team were in Atlanta and used the Fairfield Inn near the airport as their base of operations. He had nothing but raves about the staff and experience. It also perfectly illustrated everything we'd talked about during the interview about brands being aligned from top to bottom. To learn more, go InnerViewGroup.com and connect with Christopher on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Dec 2019 11:00:00 -0000 full Nick Westergaard “We're the BASF of brand story. We don't make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the... “We're the BASF of brand story. We don't make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the customers on the front line. This isn't as easy as it might sound at first. We discussed all of this and more on this week’s episode of the On Brand podcast. Christopher Wallace Christopher Wallace is the Co-Founder and President of InnerView which is a marketing consulting firm that helps companies align their brand and product strategies with their customer-facing representatives. Prior to InnerView, Mr. Wallace has had previous success as an entrepreneur in the sales consulting and coaching space. He has nearly 20 years of experience in sales, marketing, and corporate leadership. Chris’s primary professional focus is to help companies better align the strategies of the board room with their customer experience. Episode Highlights “We're professional translators. We take what marketing is doing and deliver it to the customer.” InnerView has staked out an interesting position in the critical space between marketing who develops the brand strategy and sales and customer service who brings it to life. “People are recognizing that this is something you have to get out ahead of.” I asked Christopher if InnerView was called in earlier in a brand launch or after a less than successful launch. He noted that previously, they were brought in more to clean things up. Lately, marketers have been proactively reaching out to them. “Marketers are recognizing that this is something you don't want to fall down on.” What brand has made Christopher smile recently? Recently he and his team were in Atlanta and used the Fairfield Inn near the airport as their base of operations. He had nothing but raves about the staff and experience. It also perfectly illustrated everything we'd talked about during the interview about brands being aligned from top to bottom. To learn more, go InnerViewGroup.com and connect with Christopher on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “We're the BASF of brand story. We don't make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the customers on the front line. This isn't as easy as it might sound at first. We discussed all of this and more on this week’s episode of the On Brand podcast.

Christopher Wallace

Christopher Wallace is the Co-Founder and President of InnerView which is a marketing consulting firm that helps companies align their brand and product strategies with their customer-facing representatives.

Prior to InnerView, Mr. Wallace has had previous success as an entrepreneur in the sales consulting and coaching space. He has nearly 20 years of experience in sales, marketing, and corporate leadership. Chris’s primary professional focus is to help companies better align the strategies of the board room with their customer experience.

Episode Highlights

“We're professional translators. We take what marketing is doing and deliver it to the customer.” InnerView has staked out an interesting position in the critical space between marketing who develops the brand strategy and sales and customer service who brings it to life.

“People are recognizing that this is something you have to get out ahead of.” I asked Christopher if InnerView was called in earlier in a brand launch or after a less than successful launch. He noted that previously, they were brought in more to clean things up. Lately, marketers have been proactively reaching out to them. “Marketers are recognizing that this is something you don't want to fall down on.”

What brand has made Christopher smile recently? Recently he and his team were in Atlanta and used the Fairfield Inn near the airport as their base of operations. He had nothing but raves about the staff and experience. It also perfectly illustrated everything we'd talked about during the interview about brands being aligned from top to bottom.

To learn more, go InnerViewGroup.com and connect with Christopher on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1797 no Developing Smile-Inducing Brand Names with Alexandra Watkins https://onbrand.libsyn.com/developing-smile-inducing-brand-names-with-alexandra-watkins “You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast. Alexandra Watkins Alexandra Watkins is a recognized expert on brand names with buzz. She the founder and Chief Executive Boss Lady of Eat My Words, a boutique firm that specializes in creating brand names that make people smile instead of scratch their heads. Her name hall of fame includes Burger King's Mac 'n Cheetos, the Neato Robotic Vacuum, Spoon Me frozen yogurt, the Church of Cupcakes, a Spanish language school named Gringo Lingo, and a San Francisco nail salon named Hand Job. Alexandra is the author of the newly revised creativity book, Hello, My Name is Awesome: How To Create Brand Names That Stick. Awesome was named a Top 10 Marketing Book by Inc. and most recently, a Top 10 Branding Book by The Branding Journal. This week her book was shortlisted for a 2019 OWL (Outstanding Works of Literature) Award in the Sales & Marketing Category. Alexandra lives in San Diego in a pink Barbie Dream House. She has commandeered the pool house as her office and can often be found chained to her desk, which is shaped like a purple Easter egg. Episode Highlights Alexandra’s SMILE acronym helps people develop sticky brand names. Your brand name should be … “Suggestive–evokes something about your brand. Memorable–makes an association with the familiar. Imagery–aids memory through evocative visuals. Legs–lends itself to a theme for extended mileage. Emotional–moves people. If your name captures all five of these qualities, you’re ahead of the curve.” Likewise, her SCRATCH acronym describes the seven deadly sins in naming a company or product. What should you avoid in your brand naming? “Spelling challenged–looks like a typo. Copycat–resembles competitors’ names. Restrictive–limits future growth. Annoying–seems forced, frustrates customers. Tame–feels flat, descriptive, uninspired. Curse of knowledge–speaks only to insiders. Hard to pronounce–confuses and distances customers. An easy way to think about it is, if it makes people scratch their heads, you should scratch it off the list.” 5 Awesome Company Names Pinterest — clever mashup, easy to understand, spell and pronounce 23andMe — a fun nod to DNA, personal connection Tesla - a nod to inventor Nicola Tesla, works for every business they are in Amazon — strong metaphor, everything they do fits under it DoorDash — descriptive yet fun, nice alliteration 5 Bad Company Names Flickr — I'd like to buy a vowel please Trivago — forced mashup (trip + vacation + go) Rakuten — says nothing about “cash back” (there are even TV ads devoted to mispronunciation of the name) Postmates — “post” implies mail as opposed to fast door-to-door delivery Casper — disconnect with mattress comfort and sleep What brand has made Alexandra smile recently? Alexandra pointed to Jimmy Buffet's Latitude Margaritaville as an example of a retirement community with an immersive, engaging brand naming system. To learn more, go to eatmywords.com to find an interactive SMILE and SCRATCH test for your brand name. You can also connect with Alexandra on LinkedIn. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Dec 2019 11:00:00 -0000 full Nick Westergaard “You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people... “You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast. Alexandra Watkins Alexandra Watkins is a recognized expert on brand names with buzz. She the founder and Chief Executive Boss Lady of Eat My Words, a boutique firm that specializes in creating brand names that make people smile instead of scratch their heads. Her name hall of fame includes Burger King's Mac 'n Cheetos, the Neato Robotic Vacuum, Spoon Me frozen yogurt, the Church of Cupcakes, a Spanish language school named Gringo Lingo, and a San Francisco nail salon named Hand Job. Alexandra is the author of the newly revised creativity book, Hello, My Name is Awesome: How To Create Brand Names That Stick. Awesome was named a Top 10 Marketing Book by Inc. and most recently, a Top 10 Branding Book by The Branding Journal. This week her book was shortlisted for a 2019 OWL (Outstanding Works of Literature) Award in the Sales & Marketing Category. Alexandra lives in San Diego in a pink Barbie Dream House. She has commandeered the pool house as her office and can often be found chained to her desk, which is shaped like a purple Easter egg. Episode Highlights Alexandra’s SMILE acronym helps people develop sticky brand names. Your brand name should be … “Suggestive–evokes something about your brand. Memorable–makes an association with the familiar. Imagery–aids memory through evocative visuals. Legs–lends itself to a theme for extended mileage. Emotional–moves people. If your name captures all five of these qualities, you’re ahead of the curve.” Likewise, her SCRATCH acronym describes the seven deadly sins in naming a company or product. What should you avoid in your brand naming? “Spelling challenged–looks like a typo. Copycat–resembles competitors’ names. Restrictive–limits future growth. Annoying–seems forced, frustrates customers. Tame–feels flat, descriptive, uninspired. Curse of knowledge–speaks only to insiders. Hard to pronounce–confuses and distances customers. An easy way to think about it is, if it makes people scratch their heads, you should scratch it off the list.” 5 Awesome Company Names Pinterest — clever mashup, easy to understand, spell and pronounce 23andMe — a fun nod to DNA, personal connection Tesla - a nod to inventor Nicola Tesla, works for every business they are in Amazon — strong metaphor, everything they do fits under it DoorDash — descriptive yet fun, nice alliteration 5 Bad Company Names Flickr — I'd like to buy a vowel please Trivago — forced mashup (trip + vacation + go) Rakuten — says nothing about “cash back” (there are even TV ads devoted to mispronunciation of the name) Postmates — “post” implies mail as opposed to fast door-to-door delivery Casper — disconnect with mattress comfort and sleep What brand has made Alexandra smile recently? Alexandra pointed to Jimmy Buffet's Latitude Margaritaville as an example of a retirement community with an immersive, engaging brand naming system. To learn more, go to eatmywords.com to find an interactive SMILE and SCRATCH test for your brand name. You can also connect with Alexandra on LinkedIn. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast.

Alexandra Watkins

Alexandra Watkins is a recognized expert on brand names with buzz. She the founder and Chief Executive Boss Lady of Eat My Words, a boutique firm that specializes in creating brand names that make people smile instead of scratch their heads. Her name hall of fame includes Burger King's Mac 'n Cheetos, the Neato Robotic Vacuum, Spoon Me frozen yogurt, the Church of Cupcakes, a Spanish language school named Gringo Lingo, and a San Francisco nail salon named Hand Job.

Alexandra is the author of the newly revised creativity book, Hello, My Name is Awesome: How To Create Brand Names That Stick. Awesome was named a Top 10 Marketing Book by Inc. and most recently, a Top 10 Branding Book by The Branding Journal. This week her book was shortlisted for a 2019 OWL (Outstanding Works of Literature) Award in the Sales & Marketing Category.

Alexandra lives in San Diego in a pink Barbie Dream House. She has commandeered the pool house as her office and can often be found chained to her desk, which is shaped like a purple Easter egg.

Episode Highlights

Alexandra’s SMILE acronym helps people develop sticky brand names. Your brand name should be … “Suggestive–evokes something about your brand. Memorable–makes an association with the familiar. Imagery–aids memory through evocative visuals. Legs–lends itself to a theme for extended mileage. Emotional–moves people. If your name captures all five of these qualities, you’re ahead of the curve.”

Likewise, her SCRATCH acronym describes the seven deadly sins in naming a company or product. What should you avoid in your brand naming? “Spelling challenged–looks like a typo. Copycat–resembles competitors’ names. Restrictive–limits future growth. Annoying–seems forced, frustrates customers. Tame–feels flat, descriptive, uninspired. Curse of knowledge–speaks only to insiders. Hard to pronounce–confuses and distances customers. An easy way to think about it is, if it makes people scratch their heads, you should scratch it off the list.”

5 Awesome Company Names

  • Pinterest — clever mashup, easy to understand, spell and pronounce
  • 23andMe — a fun nod to DNA, personal connection
  • Tesla - a nod to inventor Nicola Tesla, works for every business they are in
  • Amazon — strong metaphor, everything they do fits under it
  • DoorDash — descriptive yet fun, nice alliteration

5 Bad Company Names

  • Flickr — I'd like to buy a vowel please
  • Trivago — forced mashup (trip + vacation + go)
  • Rakuten — says nothing about “cash back” (there are even TV ads devoted to mispronunciation of the name)
  • Postmates — “post” implies mail as opposed to fast door-to-door delivery
  • Casper — disconnect with mattress comfort and sleep

What brand has made Alexandra smile recently? Alexandra pointed to Jimmy Buffet's Latitude Margaritaville as an example of a retirement community with an immersive, engaging brand naming system.

To learn more, go to eatmywords.com to find an interactive SMILE and SCRATCH test for your brand name. You can also connect with Alexandra on LinkedIn.


Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1897 no Using Big Data to Create Customer Connections with Aimee Irwin https://onbrand.libsyn.com/using-big-data-to-create-meaningful-customer-connections-with-aimee-irwin “The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast. About Aimee Irwin Aimee Irwin serves as VP of Strategy at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early-stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses. Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including: Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg. Episode Highlights The constant in marketing today? Drawing on her experiences working for both big brands like Experian and AOL and emerging companies, Aimee shared her thoughts on the one constant in spite of all of the big data: “The consumer is at the heart of everything.” We can build on this further with the new data we have at our fingertips. “With mobile, the opportunity is huge.” While mobile has been on the marketing checklist for decades now, the opportunities have gotten richer with the evolution of both consumer data and smartphone technology. Aimee shared examples such as loyalty and advanced tools that help enrich brands' relationships with their consumers. What’s an example of a branding win driven by big data? As a frequent traveler, Aimee spends a lot of time on the Marriott-Bonvoy app. The data based on her travels allows them to share highly relevant mobile messages with her as she’s on the go. What brand has made Aimee smile recently? She shared her experiences with the salad brand Sweetgreen, and how they communicate with her in an authentic, transparent way. To learn more, go to Audiences@Experian. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Dec 2019 11:00:00 -0000 full Nick Westergaard “The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data... “The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast. About Aimee Irwin Aimee Irwin serves as VP of Strategy at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early-stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses. Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including: Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg. Episode Highlights The constant in marketing today? Drawing on her experiences working for both big brands like Experian and AOL and emerging companies, Aimee shared her thoughts on the one constant in spite of all of the big data: “The consumer is at the heart of everything.” We can build on this further with the new data we have at our fingertips. “With mobile, the opportunity is huge.” While mobile has been on the marketing checklist for decades now, the opportunities have gotten richer with the evolution of both consumer data and smartphone technology. Aimee shared examples such as loyalty and advanced tools that help enrich brands' relationships with their consumers. What’s an example of a branding win driven by big data? As a frequent traveler, Aimee spends a lot of time on the Marriott-Bonvoy app. The data based on her travels allows them to share highly relevant mobile messages with her as she’s on the go. What brand has made Aimee smile recently? She shared her experiences with the salad brand Sweetgreen, and how they communicate with her in an authentic, transparent way. To learn more, go to Audiences@Experian. Learn more about your ad choices. Visit megaphone.fm/adchoices “The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Aimee Irwin

Aimee Irwin serves as VP of Strategy at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early-stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses.

Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including: Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg.

Episode Highlights

The constant in marketing today? Drawing on her experiences working for both big brands like Experian and AOL and emerging companies, Aimee shared her thoughts on the one constant in spite of all of the big data: “The consumer is at the heart of everything.” We can build on this further with the new data we have at our fingertips.

“With mobile, the opportunity is huge.” While mobile has been on the marketing checklist for decades now, the opportunities have gotten richer with the evolution of both consumer data and smartphone technology. Aimee shared examples such as loyalty and advanced tools that help enrich brands' relationships with their consumers.

What’s an example of a branding win driven by big data? As a frequent traveler, Aimee spends a lot of time on the Marriott-Bonvoy app. The data based on her travels allows them to share highly relevant mobile messages with her as she’s on the go.

What brand has made Aimee smile recently? She shared her experiences with the salad brand Sweetgreen, and how they communicate with her in an authentic, transparent way.

To learn more, go to Audiences@Experian.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1606 no How to Humanize Your Brand with Beth Trejo https://onbrand.libsyn.com/how-to-humanize-your-brand-with-beth-trejo “It’s the simple things that I think people overlook because they’re trying to be so complicated or complex.” Beth Trejo is a force. As CEO and Founder of Chatterkick, she works to infuse the world of social media and digital marketing with a human spark. We discussed all of this and more on this week’s episode of the On Brand podcast. About Beth Trejo Beth Trejo is the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks and starting Chatterkick in 2012 was her biggest one yet. Defying the odds of successful female-founded start-ups, Beth not only prevailed, she grew her company with a predominantly female staff. Beth started her social media agency with a lot of goals in mind, like redefining how businesses connect with people and providing a human connection in the digital world. But she also had a deliberate goal to advance the role of women in the tech industry and enhance the potential of Siouxland women in order to create real change in the community. Beth locally mentors women and non-profits because she believes that high tech offers a fulfilling and unique career – and she launched a podcast in order to connect female leaders across the state of Iowa. She incorporates her passion for the digital landscape and social media into nearly every role she has known, from her craft as an entrepreneur and local business advocate to her calling as a wife and mom of two tech-savvy kids. She is kind, she is generous and she is a force. Episode Highlights “Everyone’s looking for things they don’t have.” Beth drew on her experience working with clients of all shapes and sizes to discuss this somewhat universal need. “Small businesses are looking to compete with big businesses, big businesses are looking to have that personal connection.” How can you create a more human connection in your digital marketing? Beth talked a lot about the power of podcasting, which creates a close connection with your audience. “People want that feeling—that human connection.” The key to chatbots is … copywriting? Beth made a strong case for why successful integration of AI and chatbots is dependent on effective copywriting skills. “Copywriting or even just using an emoji. It’s the simple things that I think people overlook because they’re trying to be so complicated or complex. Make sure you can communicate in all forms—especially writing.” What brand has made Beth smile recently? For her smile, Beth pointed us to the innovative scroll-stopping ads she gets from Promo.com. To learn more, go to chatterkick.com, check out their podcasts, or email Beth now. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Nov 2019 11:00:00 -0000 full Nick Westergaard “It’s the simple things that I think people overlook because they’re trying to be so complicated or complex.” Beth Trejo is a force. As CEO and Founder of Chatterkick, she works to infuse the world of social media and digital marketing with a... “It’s the simple things that I think people overlook because they’re trying to be so complicated or complex.” Beth Trejo is a force. As CEO and Founder of Chatterkick, she works to infuse the world of social media and digital marketing with a human spark. We discussed all of this and more on this week’s episode of the On Brand podcast. About Beth Trejo Beth Trejo is the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks and starting Chatterkick in 2012 was her biggest one yet. Defying the odds of successful female-founded start-ups, Beth not only prevailed, she grew her company with a predominantly female staff. Beth started her social media agency with a lot of goals in mind, like redefining how businesses connect with people and providing a human connection in the digital world. But she also had a deliberate goal to advance the role of women in the tech industry and enhance the potential of Siouxland women in order to create real change in the community. Beth locally mentors women and non-profits because she believes that high tech offers a fulfilling and unique career – and she launched a podcast in order to connect female leaders across the state of Iowa. She incorporates her passion for the digital landscape and social media into nearly every role she has known, from her craft as an entrepreneur and local business advocate to her calling as a wife and mom of two tech-savvy kids. She is kind, she is generous and she is a force. Episode Highlights “Everyone’s looking for things they don’t have.” Beth drew on her experience working with clients of all shapes and sizes to discuss this somewhat universal need. “Small businesses are looking to compete with big businesses, big businesses are looking to have that personal connection.” How can you create a more human connection in your digital marketing? Beth talked a lot about the power of podcasting, which creates a close connection with your audience. “People want that feeling—that human connection.” The key to chatbots is … copywriting? Beth made a strong case for why successful integration of AI and chatbots is dependent on effective copywriting skills. “Copywriting or even just using an emoji. It’s the simple things that I think people overlook because they’re trying to be so complicated or complex. Make sure you can communicate in all forms—especially writing.” What brand has made Beth smile recently? For her smile, Beth pointed us to the innovative scroll-stopping ads she gets from Promo.com. To learn more, go to chatterkick.com, check out their podcasts, or email Beth now. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s the simple things that I think people overlook because they’re trying to be so complicated or complex.” Beth Trejo is a force. As CEO and Founder of Chatterkick, she works to infuse the world of social media and digital marketing with a human spark. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Beth Trejo

Beth Trejo is the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks and starting Chatterkick in 2012 was her biggest one yet. Defying the odds of successful female-founded start-ups, Beth not only prevailed, she grew her company with a predominantly female staff. Beth started her social media agency with a lot of goals in mind, like redefining how businesses connect with people and providing a human connection in the digital world.

But she also had a deliberate goal to advance the role of women in the tech industry and enhance the potential of Siouxland women in order to create real change in the community. Beth locally mentors women and non-profits because she believes that high tech offers a fulfilling and unique career – and she launched a podcast in order to connect female leaders across the state of Iowa. She incorporates her passion for the digital landscape and social media into nearly every role she has known, from her craft as an entrepreneur and local business advocate to her calling as a wife and mom of two tech-savvy kids. She is kind, she is generous and she is a force.

Episode Highlights

“Everyone’s looking for things they don’t have.” Beth drew on her experience working with clients of all shapes and sizes to discuss this somewhat universal need. “Small businesses are looking to compete with big businesses, big businesses are looking to have that personal connection.”

How can you create a more human connection in your digital marketing? Beth talked a lot about the power of podcasting, which creates a close connection with your audience. “People want that feeling—that human connection.”

The key to chatbots is … copywriting? Beth made a strong case for why successful integration of AI and chatbots is dependent on effective copywriting skills. “Copywriting or even just using an emoji. It’s the simple things that I think people overlook because they’re trying to be so complicated or complex. Make sure you can communicate in all forms—especially writing.”

What brand has made Beth smile recently? For her smile, Beth pointed us to the innovative scroll-stopping ads she gets from Promo.com.

To learn more, go to chatterkick.com, check out their podcasts, or email Beth now.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1942 no The Future of Marketing Is Collaboration with Vlad Calus https://onbrand.libsyn.com/the-future-of-marketing-is-collaboration-with-vlad-calus “Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast. About Vlad Calus Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies and freelancers to collaborate with their teammates & clients on content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others. Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others. Episode Highlights How did Vlad and his partners develop the idea for Planable? “All of us worked in digital agencies before. We were creating spreadsheets and Google Docs. It was so frustrating.” In search of a better tool, they ended up creating one in Planable. How does founding a nonprofit relate to founding a tech startup? It’s all connected and collaborative. “I wanted to solve problems.” This throughline is a part of every aspect of Vlad’s work. What brand has made Vlad smile recently? Vlad pointed to the accelerator Techstars. Specifically, he noted that he was partnering with them to write a new book. “I never thought of myself as an author.” But he does now and that brings a smile to his face. To learn more, check out the Planabale website and connect with Vlad on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Nov 2019 11:00:00 -0000 full Nick Westergaard “Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater... “Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast. About Vlad Calus Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies and freelancers to collaborate with their teammates & clients on content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others. Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others. Episode Highlights How did Vlad and his partners develop the idea for Planable? “All of us worked in digital agencies before. We were creating spreadsheets and Google Docs. It was so frustrating.” In search of a better tool, they ended up creating one in Planable. How does founding a nonprofit relate to founding a tech startup? It’s all connected and collaborative. “I wanted to solve problems.” This throughline is a part of every aspect of Vlad’s work. What brand has made Vlad smile recently? Vlad pointed to the accelerator Techstars. Specifically, he noted that he was partnering with them to write a new book. “I never thought of myself as an author.” But he does now and that brings a smile to his face. To learn more, check out the Planabale website and connect with Vlad on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Vlad Calus

Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies and freelancers to collaborate with their teammates & clients on content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.

Episode Highlights

How did Vlad and his partners develop the idea for Planable? “All of us worked in digital agencies before. We were creating spreadsheets and Google Docs. It was so frustrating.” In search of a better tool, they ended up creating one in Planable.

How does founding a nonprofit relate to founding a tech startup? It’s all connected and collaborative. “I wanted to solve problems.” This throughline is a part of every aspect of Vlad’s work.

What brand has made Vlad smile recently? Vlad pointed to the accelerator Techstars. Specifically, he noted that he was partnering with them to write a new book. “I never thought of myself as an author.” But he does now and that brings a smile to his face.

To learn more, check out the Planabale website and connect with Vlad on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1657 no Managing Startup Brand Consistency with Jonathan Wassterstrum https://onbrand.libsyn.com/managing-startup-brand-consistency-with-jonathan-wassterstrum “How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast. About Jonathan Wassterstrum SquareFoot Founder and CEO Jonathan Wasserstrum has worked for over a decade in commercial real estate. SquareFoot is a new kind of commercial real estate company that helps companies win at finding their next (and next) office, providing transparent access to inventory, brokerage services, and a flexible space offering. SquareFoot brings together technological innovation and human expertise to solve clients’ needs. Episode Highlights What aspects of your story have been most important in building the brand? “It’s that surround-sound look, feel, experience,” Jonathan notes of the cohesiveness they strive for between their mobile site, app, and other brand touchpoints. How do you build customer relationships over time in real estate? Like the automotive sector, real-estate purchases are few and far between. How do you maintain top of mind and keep happy customers engaged? “That’s something we’re doing a lot of work on — the touchpoints between the leases. If we’ve done our job right, there’s a lot of white space there.” What brand has made Jonathan smile recently? “I’m a big fan of a brand called Porter Road. They’re an online butcher. Their Instagram is great. The experience was great.” And now I’m hungry for steak! To learn more, check out the SquareFoot website and connect with Jonathan on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Nov 2019 11:00:00 -0000 full Nick Westergaard “How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the... “How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast. About Jonathan Wassterstrum SquareFoot Founder and CEO Jonathan Wasserstrum has worked for over a decade in commercial real estate. SquareFoot is a new kind of commercial real estate company that helps companies win at finding their next (and next) office, providing transparent access to inventory, brokerage services, and a flexible space offering. SquareFoot brings together technological innovation and human expertise to solve clients’ needs. Episode Highlights What aspects of your story have been most important in building the brand? “It’s that surround-sound look, feel, experience,” Jonathan notes of the cohesiveness they strive for between their mobile site, app, and other brand touchpoints. How do you build customer relationships over time in real estate? Like the automotive sector, real-estate purchases are few and far between. How do you maintain top of mind and keep happy customers engaged? “That’s something we’re doing a lot of work on — the touchpoints between the leases. If we’ve done our job right, there’s a lot of white space there.” What brand has made Jonathan smile recently? “I’m a big fan of a brand called Porter Road. They’re an online butcher. Their Instagram is great. The experience was great.” And now I’m hungry for steak! To learn more, check out the SquareFoot website and connect with Jonathan on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast.

About Jonathan Wassterstrum

SquareFoot Founder and CEO Jonathan Wasserstrum has worked for over a decade in commercial real estate. SquareFoot is a new kind of commercial real estate company that helps companies win at finding their next (and next) office, providing transparent access to inventory, brokerage services, and a flexible space offering. SquareFoot brings together technological innovation and human expertise to solve clients’ needs.

Episode Highlights

What aspects of your story have been most important in building the brand? “It’s that surround-sound look, feel, experience,” Jonathan notes of the cohesiveness they strive for between their mobile site, app, and other brand touchpoints.

How do you build customer relationships over time in real estate? Like the automotive sector, real-estate purchases are few and far between. How do you maintain top of mind and keep happy customers engaged? “That’s something we’re doing a lot of work on — the touchpoints between the leases. If we’ve done our job right, there’s a lot of white space there.”

What brand has made Jonathan smile recently? “I’m a big fan of a brand called Porter Road. They’re an online butcher. Their Instagram is great. The experience was great.” And now I’m hungry for steak!

To learn more, check out the SquareFoot website and connect with Jonathan on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1730 no Creating Brands for Tomorrow’s Consumers with Emmanuel Probst https://onbrand.libsyn.com/creating-brands-for-tomorrows-consumers-with-emmanuel-probst “Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune 500 clients at Ipsos, he brings a consumer behavior focused mindset to the world of branding and marketing. We discussed all of this and more on this week’s episode of the On Brand podcast. About Emmanuel Probst Emmanuel Probst’s background combines over 15 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. This encompasses brand awareness to purchase and recommendation, leading to greater insights on the consumer within it. His clients span across a wide range of industries, including consumer package goods, retail, financial services, advertising agencies, and media outlets. He’s also the author of the book Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning. Emmanuel also teaches Consumer Market Research at the University of California at Los Angeles (UCLA), and writes about consumer psychology for numerous publications. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. Episode Highlights Cognitive dissonance when it comes to branding. As a fellow educator, Emmanuel remarked that the millennials that he teaches frequently note that they’re not “into brands.” And yet they use brands like Spotify constantly! Is branding different in an era where consumers don’t think brands matter? “It has to be less flashy,” Emmanuel reminds us. This made me think of a Steve Jobs quote I heard last week at MarketingProfs B2B Forum from keynote speaker Kara Swisher. Jobs had thought that marketing should be “quiet.” Emmanuel and I then discussed that Apple’s advertising and promotion has grown to be anything but quiet. Can you measure branding immediately? “Programmatic advertising creates the illusion that instant metrics are available.” It’s something you have to measure regularly over time—especially the emotional resonance with your customers. What brand has made Emmanuel smile recently? Emmanuel pointed us to a brand I’ve never heard of before — The Farmer’s Dog. “It provides meal plans for pet owners.” It promises real food for dogs that have been tested on humans first. That’s a welcome reversal! To learn more, connect with Emmanuel on LinkedIn or Instagram. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Oct 2019 10:00:00 -0000 full Nick Westergaard “Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune... “Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune 500 clients at Ipsos, he brings a consumer behavior focused mindset to the world of branding and marketing. We discussed all of this and more on this week’s episode of the On Brand podcast. About Emmanuel Probst Emmanuel Probst’s background combines over 15 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. This encompasses brand awareness to purchase and recommendation, leading to greater insights on the consumer within it. His clients span across a wide range of industries, including consumer package goods, retail, financial services, advertising agencies, and media outlets. He’s also the author of the book Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning. Emmanuel also teaches Consumer Market Research at the University of California at Los Angeles (UCLA), and writes about consumer psychology for numerous publications. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. Episode Highlights Cognitive dissonance when it comes to branding. As a fellow educator, Emmanuel remarked that the millennials that he teaches frequently note that they’re not “into brands.” And yet they use brands like Spotify constantly! Is branding different in an era where consumers don’t think brands matter? “It has to be less flashy,” Emmanuel reminds us. This made me think of a Steve Jobs quote I heard last week at MarketingProfs B2B Forum from keynote speaker Kara Swisher. Jobs had thought that marketing should be “quiet.” Emmanuel and I then discussed that Apple’s advertising and promotion has grown to be anything but quiet. Can you measure branding immediately? “Programmatic advertising creates the illusion that instant metrics are available.” It’s something you have to measure regularly over time—especially the emotional resonance with your customers. What brand has made Emmanuel smile recently? Emmanuel pointed us to a brand I’ve never heard of before — The Farmer’s Dog. “It provides meal plans for pet owners.” It promises real food for dogs that have been tested on humans first. That’s a welcome reversal! To learn more, connect with Emmanuel on LinkedIn or Instagram. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune 500 clients at Ipsos, he brings a consumer behavior focused mindset to the world of branding and marketing. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Emmanuel Probst

Emmanuel Probst’s background combines over 15 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. This encompasses brand awareness to purchase and recommendation, leading to greater insights on the consumer within it. His clients span across a wide range of industries, including consumer package goods, retail, financial services, advertising agencies, and media outlets. He’s also the author of the book Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning.

Emmanuel also teaches Consumer Market Research at the University of California at Los Angeles (UCLA), and writes about consumer psychology for numerous publications. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.

Episode Highlights

Cognitive dissonance when it comes to branding. As a fellow educator, Emmanuel remarked that the millennials that he teaches frequently note that they’re not “into brands.” And yet they use brands like Spotify constantly!

Is branding different in an era where consumers don’t think brands matter? “It has to be less flashy,” Emmanuel reminds us. This made me think of a Steve Jobs quote I heard last week at MarketingProfs B2B Forum from keynote speaker Kara Swisher. Jobs had thought that marketing should be “quiet.” Emmanuel and I then discussed that Apple’s advertising and promotion has grown to be anything but quiet.

Can you measure branding immediately? “Programmatic advertising creates the illusion that instant metrics are available.” It’s something you have to measure regularly over time—especially the emotional resonance with your customers.

What brand has made Emmanuel smile recently? Emmanuel pointed us to a brand I’ve never heard of before — The Farmer’s Dog. “It provides meal plans for pet owners.” It promises real food for dogs that have been tested on humans first. That’s a welcome reversal!

To learn more, connect with Emmanuel on LinkedIn or Instagram.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1942 no Building Brands by Changing Habits with Jessica Jensen https://onbrand.libsyn.com/building-brands-by-changing-habits-with-jessica-jensen “Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she’s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jessica Jensen Jessica Jensen came to Sun Basket having led high-performance marketing teams at some of the world’s leading technology companies. Most recently, Jensen spent the last five years at Facebook, where as Head of Platforms, Products, and Insights, she oversaw B2B Marketing for the social media giant’s largest platforms, including Instagram and Messenger. Before working at Facebook, Jessica served as the Global Head of Product Marketing for Apple’s mobile advertising platforms and was the GM of two Yahoo! consumer businesses, Yahoo Health and Shine, which she built into the largest women’s website in the US. As CMO of Sun Basket, Jensen drives Sun Basket’s revenue growth, building an iconic brand, and creating strategic, omni-channel partnerships. Episode Highlights “Food is an intimate, personal experience.” That’s why Jessica and the Sun Basket team are working to create a full brand experience beyond the food that’s in the box. “I love our Sun Basket customers!” Jessica exclaimed. “They share their opinions early and often.” That’s better than the opposite. B2B REMINDER: After working B2B at Facebook, Jessica reminded us all, “Don’t forget that your B2B customer is a person first.” Amen. What brand has made Jessica smile recently? She mourned the loss of smile-worthy brand, Virgin America. “You felt like you were going to a dance party!” She also gave a shout-out to Patagoina for their lofty new mission statement. To learn more, go sunbasket.com or connect with Jessica on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Oct 2019 10:00:00 -0000 full Nick Westergaard “Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled... “Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she’s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jessica Jensen Jessica Jensen came to Sun Basket having led high-performance marketing teams at some of the world’s leading technology companies. Most recently, Jensen spent the last five years at Facebook, where as Head of Platforms, Products, and Insights, she oversaw B2B Marketing for the social media giant’s largest platforms, including Instagram and Messenger. Before working at Facebook, Jessica served as the Global Head of Product Marketing for Apple’s mobile advertising platforms and was the GM of two Yahoo! consumer businesses, Yahoo Health and Shine, which she built into the largest women’s website in the US. As CMO of Sun Basket, Jensen drives Sun Basket’s revenue growth, building an iconic brand, and creating strategic, omni-channel partnerships. Episode Highlights “Food is an intimate, personal experience.” That’s why Jessica and the Sun Basket team are working to create a full brand experience beyond the food that’s in the box. “I love our Sun Basket customers!” Jessica exclaimed. “They share their opinions early and often.” That’s better than the opposite. B2B REMINDER: After working B2B at Facebook, Jessica reminded us all, “Don’t forget that your B2B customer is a person first.” Amen. What brand has made Jessica smile recently? She mourned the loss of smile-worthy brand, Virgin America. “You felt like you were going to a dance party!” She also gave a shout-out to Patagoina for their lofty new mission statement. To learn more, go sunbasket.com or connect with Jessica on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she’s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Jessica Jensen

Jessica Jensen came to Sun Basket having led high-performance marketing teams at some of the world’s leading technology companies. Most recently, Jensen spent the last five years at Facebook, where as Head of Platforms, Products, and Insights, she oversaw B2B Marketing for the social media giant’s largest platforms, including Instagram and Messenger. Before working at Facebook, Jessica served as the Global Head of Product Marketing for Apple’s mobile advertising platforms and was the GM of two Yahoo! consumer businesses, Yahoo Health and Shine, which she built into the largest women’s website in the US. As CMO of Sun Basket, Jensen drives Sun Basket’s revenue growth, building an iconic brand, and creating strategic, omni-channel partnerships.

Episode Highlights

“Food is an intimate, personal experience.” That’s why Jessica and the Sun Basket team are working to create a full brand experience beyond the food that’s in the box.

“I love our Sun Basket customers!” Jessica exclaimed. “They share their opinions early and often.” That’s better than the opposite.

B2B REMINDER: After working B2B at Facebook, Jessica reminded us all, “Don’t forget that your B2B customer is a person first.” Amen.

What brand has made Jessica smile recently? She mourned the loss of smile-worthy brand, Virgin America. “You felt like you were going to a dance party!” She also gave a shout-out to Patagoina for their lofty new mission statement.

To learn more, go sunbasket.com or connect with Jessica on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1665 no How Self-Reliant Entrepreneurs Build Purposeful Brands with John Jantsch https://onbrand.libsyn.com/how-self-reliant-entrepreneurs-build-purposeful-brands-with-john-jantsch “Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for many entrepreneurs. He’s brought this insight and experience to his latest book The Self-Reliant Entrepreneur, designed to help entrepreneurs feed their souls while building brands with purpose. We discussed all of this and more on this week’s episode of the On Brand podcast. About John Jantsch John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success. Episode Highlights How The Self-Reliant Entrepreneur works. Inspired by Walden, Whitman, Cather, and Alcott, John worked to curated a book of daily meditations based on the self-reliant literature of the 19th century. Each daily entry ends with a challenge question to spark insight and action. My biggest question? Why 366 daily meditations? John had a simple answer. Leap year! He didn’t want those folks to feel left out without a meditation on their birthday. FREE SAMPLES. It’s not every day a business book author gets to say this but that’s exactly what John was able to do. He read us a sample of one of the book’s daily mediations. Want to learn more about how SEO can grow your brand? Check out John’s first appearance on the On Brand podcast where he talked about his book SEO for Growth. What brand has made John smile recently? “Your listeners are going to have to get into the cars and drive.” John shared why The Knotted Root, a small brewery in Colorado, makes him smile. To learn more, go to selfreliantentrepreneur.com (“I know. I’m making people spell a lot of hard-to-spell words.”) or ducttapemarketing.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Oct 2019 10:00:00 -0000 full Nick Westergaard “Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for many entrepreneurs.... “Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for many entrepreneurs. He’s brought this insight and experience to his latest book The Self-Reliant Entrepreneur, designed to help entrepreneurs feed their souls while building brands with purpose. We discussed all of this and more on this week’s episode of the On Brand podcast. About John Jantsch John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success. Episode Highlights How The Self-Reliant Entrepreneur works. Inspired by Walden, Whitman, Cather, and Alcott, John worked to curated a book of daily meditations based on the self-reliant literature of the 19th century. Each daily entry ends with a challenge question to spark insight and action. My biggest question? Why 366 daily meditations? John had a simple answer. Leap year! He didn’t want those folks to feel left out without a meditation on their birthday. FREE SAMPLES. It’s not every day a business book author gets to say this but that’s exactly what John was able to do. He read us a sample of one of the book’s daily mediations. Want to learn more about how SEO can grow your brand? Check out John’s first appearance on the On Brand podcast where he talked about his book SEO for Growth. What brand has made John smile recently? “Your listeners are going to have to get into the cars and drive.” John shared why The Knotted Root, a small brewery in Colorado, makes him smile. To learn more, go to selfreliantentrepreneur.com (“I know. I’m making people spell a lot of hard-to-spell words.”) or ducttapemarketing.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for many entrepreneurs. He’s brought this insight and experience to his latest book The Self-Reliant Entrepreneur, designed to help entrepreneurs feed their souls while building brands with purpose. We discussed all of this and more on this week’s episode of the On Brand podcast.

About John Jantsch

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.

His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

Episode Highlights

How The Self-Reliant Entrepreneur works. Inspired by Walden, Whitman, Cather, and Alcott, John worked to curated a book of daily meditations based on the self-reliant literature of the 19th century. Each daily entry ends with a challenge question to spark insight and action.

My biggest question? Why 366 daily meditations? John had a simple answer. Leap year! He didn’t want those folks to feel left out without a meditation on their birthday.

FREE SAMPLES. It’s not every day a business book author gets to say this but that’s exactly what John was able to do. He read us a sample of one of the book’s daily mediations.

Want to learn more about how SEO can grow your brand? Check out John’s first appearance on the On Brand podcast where he talked about his book SEO for Growth.

What brand has made John smile recently? “Your listeners are going to have to get into the cars and drive.” John shared why The Knotted Root, a small brewery in Colorado, makes him smile.

To learn more, go to selfreliantentrepreneur.com (“I know. I’m making people spell a lot of hard-to-spell words.”) or ducttapemarketing.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1820 no Creating a Big, Bold Brand with Inge Overtoom https://onbrand.libsyn.com/creating-a-big-bold-brand-with-inge-overtoom “Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations director for BrandBase. In creating bold experiences for big brands it all comes down to creating a standout memory. About Inge Overtoom Inge Overtoom has 15 years experience in project and account management across every aspect of experiential advertising. She is currently the partner and operations director of BrandBase, a creative production company based in Amsterdam renowned for big and bold brand experiences. With clients including the likes of Shell, ABN AMRO, Amsterdam Airport Schiphol, ING Bank – Inge is responsible for all operations of the BrandBase team. Inge also sits on the board for IDEA, the trade association representing the Netherlands’ most prominent live communication and event agencies. Episode Highlights Be big. Be bold. What are most brand builders today missing? “Trying big, bold stuff.” That’s essential today and yet too many brand builders are stuck in the tools that have always been in their toolbox. Building brands, impacting society. Inge noted that today, customers are turning to brands that are aligned with doing good in society. On a recent project for Shell, Inge’s team helped create a live experience with a digital component that helped address students’ decreasing interest in science and technology. What brand has made Inge smile recently? Red Bull, “they’re such a great example of a big, bold brand and they create their own media.” To learn more, go brandbase.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Sep 2019 10:00:00 -0000 full Nick Westergaard “Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations... “Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations director for BrandBase. In creating bold experiences for big brands it all comes down to creating a standout memory. About Inge Overtoom Inge Overtoom has 15 years experience in project and account management across every aspect of experiential advertising. She is currently the partner and operations director of BrandBase, a creative production company based in Amsterdam renowned for big and bold brand experiences. With clients including the likes of Shell, ABN AMRO, Amsterdam Airport Schiphol, ING Bank – Inge is responsible for all operations of the BrandBase team. Inge also sits on the board for IDEA, the trade association representing the Netherlands’ most prominent live communication and event agencies. Episode Highlights Be big. Be bold. What are most brand builders today missing? “Trying big, bold stuff.” That’s essential today and yet too many brand builders are stuck in the tools that have always been in their toolbox. Building brands, impacting society. Inge noted that today, customers are turning to brands that are aligned with doing good in society. On a recent project for Shell, Inge’s team helped create a live experience with a digital component that helped address students’ decreasing interest in science and technology. What brand has made Inge smile recently? Red Bull, “they’re such a great example of a big, bold brand and they create their own media.” To learn more, go brandbase.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations director for BrandBase. In creating bold experiences for big brands it all comes down to creating a standout memory.

About Inge Overtoom

Inge Overtoom has 15 years experience in project and account management across every aspect of experiential advertising. She is currently the partner and operations director of BrandBase, a creative production company based in Amsterdam renowned for big and bold brand experiences. With clients including the likes of Shell, ABN AMRO, Amsterdam Airport Schiphol, ING Bank – Inge is responsible for all operations of the BrandBase team.

Inge also sits on the board for IDEA, the trade association representing the Netherlands’ most prominent live communication and event agencies.

Episode Highlights

Be big. Be bold. What are most brand builders today missing? “Trying big, bold stuff.” That’s essential today and yet too many brand builders are stuck in the tools that have always been in their toolbox.

Building brands, impacting society. Inge noted that today, customers are turning to brands that are aligned with doing good in society. On a recent project for Shell, Inge’s team helped create a live experience with a digital component that helped address students’ decreasing interest in science and technology.

What brand has made Inge smile recently? Red Bull, “they’re such a great example of a big, bold brand and they create their own media.”

To learn more, go brandbase.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1618 no Help Customers by Building a “Lighthouse Brand” with Scott Wolfe of Levelset https://onbrand.libsyn.com/help-customers-by-building-a-lighthouse-brand-with-scott-wolfe-of-levelset “As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Scott Wolfe A husband, dad, & entrepreneur in New Orleans, Scott founded Levelset to even the $1 trillion construction playing field and make payments easier, faster, and more predictable. Levelset is used by thousands of contractors and suppliers nationwide to make payments easier on billions in contract value each year. Scott is a licensed attorney who previously practiced construction law. Recognized by New Orleans City Business as an “Innovator of the Year” and part of their “Leadership in Law Hall of Fame,” Scott has been on the Silicon Bayou 100 list every year since 2014, is a winner of Idea Village & Jim Coulter’s IDEAPitch, is the ACG’s reigning Emerging Growth Company, and a Junior Achievement Rising Star. Episode Highlights “I started to double-click on that problem and it just kept getting bigger.” Scott’s journey was fascinating to listen to. Coming from a family of entrepreneurs and a lawyer by trade, Scott found himself struck by the challenges contractors and construction companies face. And that’s how Levelset was born. “Helping people is visible when you walk in the front door.” I pointed out to Scott that he mentioned helping people several times during our conversation. He confirmed that this is a big part of every aspect of their business—from an engraving about “helping customers get what their worth” to their customer-first core values. Scott posed two big questions that every brand should consider: Is your brand authentic in what you say and what you do today? And, if you went out of business today, what problems would emerge in the market place? “I can’t find the end of the well with how to create more content to help people.” Scott shared the content marketing strategy that lies at the center of Levelset’s go-to-market strategy. What brand has made Scott smile recently? Scott shared a story about connecting with executives at LegalZoom. He also talked about how helpful LegalZoom and TurboTax were as examples in the founding and growth of Levelset. To learn more, go to levelset.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Sep 2019 10:00:00 -0000 full Nick Westergaard “As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe... “As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Scott Wolfe A husband, dad, & entrepreneur in New Orleans, Scott founded Levelset to even the $1 trillion construction playing field and make payments easier, faster, and more predictable. Levelset is used by thousands of contractors and suppliers nationwide to make payments easier on billions in contract value each year. Scott is a licensed attorney who previously practiced construction law. Recognized by New Orleans City Business as an “Innovator of the Year” and part of their “Leadership in Law Hall of Fame,” Scott has been on the Silicon Bayou 100 list every year since 2014, is a winner of Idea Village & Jim Coulter’s IDEAPitch, is the ACG’s reigning Emerging Growth Company, and a Junior Achievement Rising Star. Episode Highlights “I started to double-click on that problem and it just kept getting bigger.” Scott’s journey was fascinating to listen to. Coming from a family of entrepreneurs and a lawyer by trade, Scott found himself struck by the challenges contractors and construction companies face. And that’s how Levelset was born. “Helping people is visible when you walk in the front door.” I pointed out to Scott that he mentioned helping people several times during our conversation. He confirmed that this is a big part of every aspect of their business—from an engraving about “helping customers get what their worth” to their customer-first core values. Scott posed two big questions that every brand should consider: Is your brand authentic in what you say and what you do today? And, if you went out of business today, what problems would emerge in the market place? “I can’t find the end of the well with how to create more content to help people.” Scott shared the content marketing strategy that lies at the center of Levelset’s go-to-market strategy. What brand has made Scott smile recently? Scott shared a story about connecting with executives at LegalZoom. He also talked about how helpful LegalZoom and TurboTax were as examples in the founding and growth of Levelset. To learn more, go to levelset.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast.

Enjoy This Episode Now

About Scott Wolfe

A husband, dad, & entrepreneur in New Orleans, Scott founded Levelset to even the $1 trillion construction playing field and make payments easier, faster, and more predictable. Levelset is used by thousands of contractors and suppliers nationwide to make payments easier on billions in contract value each year. Scott is a licensed attorney who previously practiced construction law. Recognized by New Orleans City Business as an “Innovator of the Year” and part of their “Leadership in Law Hall of Fame,” Scott has been on the Silicon Bayou 100 list every year since 2014, is a winner of Idea Village & Jim Coulter’s IDEAPitch, is the ACG’s reigning Emerging Growth Company, and a Junior Achievement Rising Star.

Episode Highlights

“I started to double-click on that problem and it just kept getting bigger.” Scott’s journey was fascinating to listen to. Coming from a family of entrepreneurs and a lawyer by trade, Scott found himself struck by the challenges contractors and construction companies face. And that’s how Levelset was born.

“Helping people is visible when you walk in the front door.” I pointed out to Scott that he mentioned helping people several times during our conversation. He confirmed that this is a big part of every aspect of their business—from an engraving about “helping customers get what their worth” to their customer-first core values.

Scott posed two big questions that every brand should consider: Is your brand authentic in what you say and what you do today? And, if you went out of business today, what problems would emerge in the market place?

“I can’t find the end of the well with how to create more content to help people.” Scott shared the content marketing strategy that lies at the center of Levelset’s go-to-market strategy.

What brand has made Scott smile recently? Scott shared a story about connecting with executives at LegalZoom. He also talked about how helpful LegalZoom and TurboTax were as examples in the founding and growth of Levelset.

To learn more, go to levelset.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1995 no Finding Your Brand’s Universal Story with Ellen Utrecht https://onbrand.libsyn.com/finding-your-brands-universal-story-with-ellen-utrecht “Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start. About Ellen Utrecht Ellen Utrecht is an all-round film professional with +25 years of experience in both commercials as well as feature films. She got her training at one of The Netherlands most iconic creative agencies, KesselsKramer, where she was instrumental in delivering impactful commercials for brands like Diesel, Ben (t-mobile), Bavaria beer, 55DSL, and Vitra amongst many others. Ellen has a long track record of innovation in film, pioneering new and groundbreaking production approaches for clients like Philips, Heineken, Lego, DSM, and Denham. Her Dutch training in conceptual storytelling and strong execution led to a successful worldwide career in Sydney, Los Angeles, and Toronto. She is the founder of MikeTeevee which recently successfully launched the Lego The Movie campaign and Midnight Pictures responsible for successful short and feature films such as Eclair, Meeting the Other Women and Bushwack. MikeTeevee was also responsible for the widely shared non-profit anti-gun campaign “Veterans for Gun reform.” Episode Highlights Yes, that Mike TeeVee. Of course, my first question had to be if Ellen had named her shop after the character of the same name in Roald Dahl’s classic Charlie and the Chocolate Factory. Ellen confirmed this with the reminder that the character is addicted to screens and content. That’s certainly relevant to audiences today! Story + brand. We talk about storytelling a lot today but what does it really mean for brands? “Story doesn’t start with a 40-page deck. It starts with a founder with a vision. A brand that stands out in the world today has that one universal truth. That’s where the story lies.” What happens if you lose the universal truth of your brand story? “We go back to the root when we create a brand narrative for clients. This usually comes in the form of a three- to four-minute film.” What brand has made Ellen smile recently? “Supreme. It’s this 20-year old brand that’s completely reinvented itself.” To learn more, go to miketeevee.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Sep 2019 10:00:00 -0000 full Nick Westergaard “Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and... “Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start. About Ellen Utrecht Ellen Utrecht is an all-round film professional with +25 years of experience in both commercials as well as feature films. She got her training at one of The Netherlands most iconic creative agencies, KesselsKramer, where she was instrumental in delivering impactful commercials for brands like Diesel, Ben (t-mobile), Bavaria beer, 55DSL, and Vitra amongst many others. Ellen has a long track record of innovation in film, pioneering new and groundbreaking production approaches for clients like Philips, Heineken, Lego, DSM, and Denham. Her Dutch training in conceptual storytelling and strong execution led to a successful worldwide career in Sydney, Los Angeles, and Toronto. She is the founder of MikeTeevee which recently successfully launched the Lego The Movie campaign and Midnight Pictures responsible for successful short and feature films such as Eclair, Meeting the Other Women and Bushwack. MikeTeevee was also responsible for the widely shared non-profit anti-gun campaign “Veterans for Gun reform.” Episode Highlights Yes, that Mike TeeVee. Of course, my first question had to be if Ellen had named her shop after the character of the same name in Roald Dahl’s classic Charlie and the Chocolate Factory. Ellen confirmed this with the reminder that the character is addicted to screens and content. That’s certainly relevant to audiences today! Story + brand. We talk about storytelling a lot today but what does it really mean for brands? “Story doesn’t start with a 40-page deck. It starts with a founder with a vision. A brand that stands out in the world today has that one universal truth. That’s where the story lies.” What happens if you lose the universal truth of your brand story? “We go back to the root when we create a brand narrative for clients. This usually comes in the form of a three- to four-minute film.” What brand has made Ellen smile recently? “Supreme. It’s this 20-year old brand that’s completely reinvented itself.” To learn more, go to miketeevee.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start.

About Ellen Utrecht

Ellen Utrecht is an all-round film professional with +25 years of experience in both commercials as well as feature films. She got her training at one of The Netherlands most iconic creative agencies, KesselsKramer, where she was instrumental in delivering impactful commercials for brands like Diesel, Ben (t-mobile), Bavaria beer, 55DSL, and Vitra amongst many others. Ellen has a long track record of innovation in film, pioneering new and groundbreaking production approaches for clients like Philips, Heineken, Lego, DSM, and Denham. Her Dutch training in conceptual storytelling and strong execution led to a successful worldwide career in Sydney, Los Angeles, and Toronto.

She is the founder of MikeTeevee which recently successfully launched the Lego The Movie campaign and Midnight Pictures responsible for successful short and feature films such as Eclair, Meeting the Other Women and Bushwack. MikeTeevee was also responsible for the widely shared non-profit anti-gun campaign “Veterans for Gun reform.”

Episode Highlights

Yes, that Mike TeeVee. Of course, my first question had to be if Ellen had named her shop after the character of the same name in Roald Dahl’s classic Charlie and the Chocolate Factory. Ellen confirmed this with the reminder that the character is addicted to screens and content. That’s certainly relevant to audiences today!

Story + brand. We talk about storytelling a lot today but what does it really mean for brands? “Story doesn’t start with a 40-page deck. It starts with a founder with a vision. A brand that stands out in the world today has that one universal truth. That’s where the story lies.”

What happens if you lose the universal truth of your brand story? “We go back to the root when we create a brand narrative for clients. This usually comes in the form of a three- to four-minute film.”

What brand has made Ellen smile recently? “Supreme. It’s this 20-year old brand that’s completely reinvented itself.”

To learn more, go to miketeevee.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1697 no Why Your Brand Should Be an Outlier with Phillip Stutts https://onbrand.libsyn.com/why-your-brand-should-be-an-outlier-with-phillip-stutts “Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board do just that. Recently, he’s trained his focus on fighting his own rare, incurable disease. We talked about overcoming obstacles, innovating, and winning this week on the On Brand podcast. About Phillip Stutts Phillip Stutts is fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress. Phillip is also the author of Fire Them Now: The 7 Lies Digital Marketers Sell…, an Amazon bestseller, and one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,200 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even three U.S. Presidential victories. He is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together, these companies have won more than 41 national awards for marketing and creative content. Episode Highlights “We’re competing using the most-winning formula in the world.” With success across the domains of corporate marketing and politics, Phillip shared the five-step formula his companies Win BIG Media and Go BIG Media use: Customer research — “You have to have a deep dark understanding of your customers. It’s not just the Google Analytics.” Find alignment — “Data drives everything. Tell me why you want to run for office and why you want to win? Then find what the audience wants and look for alignment.” Build the brand — “It’s all about the brand.” But be careful. “Is it what you want or what the customer wants?” A/B test — “Not guessing. Use this to find your positive and negative advertising. Or, as we call it, ‘comparatising.’” Launch — “Finally, based on what works, launch a full-force campaign.” What brand has made Phillip smile recently? To succeed today, Phillip says you have to, “Be an outlier. Play a game no one else is playing.” That’s why the brand he chose that made him smile was Arby’s with their new “Megetable”—a vegetable made of meat! More on Arby’s “Megetable” and being an outlier. Phillip wrote about these topics recently in a piece on Medium. To learn more, go to PhillipStutts.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Sep 2019 10:00:00 -0000 full Nick Westergaard “Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board... “Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board do just that. Recently, he’s trained his focus on fighting his own rare, incurable disease. We talked about overcoming obstacles, innovating, and winning this week on the On Brand podcast. About Phillip Stutts Phillip Stutts is fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress. Phillip is also the author of Fire Them Now: The 7 Lies Digital Marketers Sell…, an Amazon bestseller, and one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,200 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even three U.S. Presidential victories. He is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together, these companies have won more than 41 national awards for marketing and creative content. Episode Highlights “We’re competing using the most-winning formula in the world.” With success across the domains of corporate marketing and politics, Phillip shared the five-step formula his companies Win BIG Media and Go BIG Media use: Customer research — “You have to have a deep dark understanding of your customers. It’s not just the Google Analytics.” Find alignment — “Data drives everything. Tell me why you want to run for office and why you want to win? Then find what the audience wants and look for alignment.” Build the brand — “It’s all about the brand.” But be careful. “Is it what you want or what the customer wants?” A/B test — “Not guessing. Use this to find your positive and negative advertising. Or, as we call it, ‘comparatising.’” Launch — “Finally, based on what works, launch a full-force campaign.” What brand has made Phillip smile recently? To succeed today, Phillip says you have to, “Be an outlier. Play a game no one else is playing.” That’s why the brand he chose that made him smile was Arby’s with their new “Megetable”—a vegetable made of meat! More on Arby’s “Megetable” and being an outlier. Phillip wrote about these topics recently in a piece on Medium. To learn more, go to PhillipStutts.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board do just that. Recently, he’s trained his focus on fighting his own rare, incurable disease. We talked about overcoming obstacles, innovating, and winning this week on the On Brand podcast.

About Phillip Stutts

Phillip Stutts is fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress.

Phillip is also the author of Fire Them Now: The 7 Lies Digital Marketers Sell…, an Amazon bestseller, and one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,200 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even three U.S. Presidential victories.

He is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together, these companies have won more than 41 national awards for marketing and creative content.

Episode Highlights

“We’re competing using the most-winning formula in the world.” With success across the domains of corporate marketing and politics, Phillip shared the five-step formula his companies Win BIG Media and Go BIG Media use:

  1. Customer research — “You have to have a deep dark understanding of your customers. It’s not just the Google Analytics.”
  2. Find alignment — “Data drives everything. Tell me why you want to run for office and why you want to win? Then find what the audience wants and look for alignment.”
  3. Build the brand — “It’s all about the brand.” But be careful. “Is it what you want or what the customer wants?”
  4. A/B test — “Not guessing. Use this to find your positive and negative advertising. Or, as we call it, ‘comparatising.’”
  5. Launch — “Finally, based on what works, launch a full-force campaign.”

What brand has made Phillip smile recently? To succeed today, Phillip says you have to, “Be an outlier. Play a game no one else is playing.” That’s why the brand he chose that made him smile was Arby’s with their new “Megetable”—a vegetable made of meat! More on Arby’s “Megetable” and being an outlier. Phillip wrote about these topics recently in a piece on Medium. To learn more, go to PhillipStutts.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1855 no Redefining Your Content Experience with Randy Frisch https://onbrand.libsyn.com/redefining-your-content-experience-with-randy-frisch “What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast. About Randy Frisch Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also a host of Conex: The Content Experience Show podcast, which was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes). Episode Highlights Why drop the F-bomb in a book title? Randy shared the story of how the title F#ck Content Marketing first came to him. “I was getting on a plane and I just read this article that cited data from Sirius Decisions that says that 70% of the content we create goes unused.” This is a sobering statistic.  How do we get beyond just creating content? “The answer is moving to the definition of content experience.” Randy then walked us through the three key considerations: (1) Environment—where the content goes, (2) Structure—tagging to surface the right content at the right time, and (3) Engagement—how you personalize the experience.  Making your brand style guide public. As I wrote about in my book Brand Now, I’m a big fan of the Uberflip style guide. Specifically, the fact that it’s posted publicly and it’s easy to access. In fact, you can access it here. Be sure to check out the section on brand voice as it states what traits “Uberflippers” should strive for and what traits they should avoid.  Don’t take yourself too seriously. Beyond his playful book title, Randy stressed that they don’t take themselves seriously at Uberflip. Which is why you can’t miss them at trade shows. From their big pink booth to their headbands, Uberflip is all about standing out. He estimates they’ve sent out over 30,000 headbands. As Randy said, “If something’s stupid and working you should stick with it.”  What brand has made Randy smile recently? Randy shared his experience with Peloton in a way that was very relevant to our conversation on the show. To learn more, check out Randy’s book F#ck Content Marketing, his personal website as well as the Uberflip site. You can also connect with him on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Sep 2019 10:00:00 -0000 full Nick Westergaard “What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now... “What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast. About Randy Frisch Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also a host of Conex: The Content Experience Show podcast, which was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes). Episode Highlights Why drop the F-bomb in a book title? Randy shared the story of how the title F#ck Content Marketing first came to him. “I was getting on a plane and I just read this article that cited data from Sirius Decisions that says that 70% of the content we create goes unused.” This is a sobering statistic.  How do we get beyond just creating content? “The answer is moving to the definition of content experience.” Randy then walked us through the three key considerations: (1) Environment—where the content goes, (2) Structure—tagging to surface the right content at the right time, and (3) Engagement—how you personalize the experience.  Making your brand style guide public. As I wrote about in my book Brand Now, I’m a big fan of the Uberflip style guide. Specifically, the fact that it’s posted publicly and it’s easy to access. In fact, you can access it here. Be sure to check out the section on brand voice as it states what traits “Uberflippers” should strive for and what traits they should avoid.  Don’t take yourself too seriously. Beyond his playful book title, Randy stressed that they don’t take themselves seriously at Uberflip. Which is why you can’t miss them at trade shows. From their big pink booth to their headbands, Uberflip is all about standing out. He estimates they’ve sent out over 30,000 headbands. As Randy said, “If something’s stupid and working you should stick with it.”  What brand has made Randy smile recently? Randy shared his experience with Peloton in a way that was very relevant to our conversation on the show. To learn more, check out Randy’s book F#ck Content Marketing, his personal website as well as the Uberflip site. You can also connect with him on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast.

About Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience.

This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also a host of Conex: The Content Experience Show podcast, which was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Episode Highlights

Why drop the F-bomb in a book title? Randy shared the story of how the title F#ck Content Marketing first came to him. “I was getting on a plane and I just read this article that cited data from Sirius Decisions that says that 70% of the content we create goes unused.” This is a sobering statistic. 

How do we get beyond just creating content? “The answer is moving to the definition of content experience.” Randy then walked us through the three key considerations: (1) Environment—where the content goes, (2) Structure—tagging to surface the right content at the right time, and (3) Engagement—how you personalize the experience. 

Making your brand style guide public. As I wrote about in my book Brand Now, I’m a big fan of the Uberflip style guide. Specifically, the fact that it’s posted publicly and it’s easy to access. In fact, you can access it here. Be sure to check out the section on brand voice as it states what traits “Uberflippers” should strive for and what traits they should avoid. 

Don’t take yourself too seriously. Beyond his playful book title, Randy stressed that they don’t take themselves seriously at Uberflip. Which is why you can’t miss them at trade shows. From their big pink booth to their headbands, Uberflip is all about standing out. He estimates they’ve sent out over 30,000 headbands. As Randy said, “If something’s stupid and working you should stick with it.” 

What brand has made Randy smile recently? Randy shared his experience with Peloton in a way that was very relevant to our conversation on the show.

To learn more, check out Randy’s book F#ck Content Marketing, his personal website as well as the Uberflip site. You can also connect with him on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1897 no Positioning Your Brand Platform with Derrick Daye https://onbrand.libsyn.com/positioning-your-brand-platform-with-derrick-daye “There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy Insider. He’s worked on brand strategy for everything from EA Sports to the Statue of Liberty. We discussed all of this and more this week on the On Brand podcast. About Derrick Daye Derrick Daye has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of brand strategy, advertising, sales promotion, and public relations. At The Blake Project he manages daily operations and serves in the delivery of brand stewardship services as a brand strategist and educator. Previously Derrick held rewarding leadership roles at global advertising agency leader Saatchi & Saatchi as well as at three other respected agencies. He has led the brand strategy effort for many respected brands, including Abbott, EA Sports, FootJoy, and Wyndham Hotels. In 2006 he conceptualized and launched Branding Strategy Insider to help marketing oriented leaders and professionals build strong brands. Today his vision serves 50,000+ marketers daily and is recognized by Advertising Age as the leading online resource for brand strategy and management. Episode Highlights “There are two things every brand should be thinking about — content and networks.” Derrick shared the story around the launch of Branding Strategy Insider and why it’s important to “get these ideas out into the world.” “If you’re not found, you don’t exist.” Derrick discussed the challenge agencies and brands alike face of standing out online in an increasingly noisy environment. “We’re seeing an arms race (with content).” As I frequently note here, more isn’t always better. Sometimes more is just more. “People think quantity is quality. The power of a brand lies in focus.” What about developing a brand strategy for the Statue of Liberty? “A lot of people think — why does the Statue of Liberty need help? Awareness isn’t a problem.” Derrick noted that there are 22 national monuments in the harbor that people don’t know about. Derrick worked to develop a new strategic brand positioning to address this. What brand has made Darren smile recently? “The latest campaign from Birdseye Foods for their meatless product.” It uses humor and vampires. Need we say more? To learn more, go to Branding Strategy Insider or The Blake Project. You can also connect with Derrick on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Aug 2019 10:00:00 -0000 full Nick Westergaard “There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy... “There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy Insider. He’s worked on brand strategy for everything from EA Sports to the Statue of Liberty. We discussed all of this and more this week on the On Brand podcast. About Derrick Daye Derrick Daye has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of brand strategy, advertising, sales promotion, and public relations. At The Blake Project he manages daily operations and serves in the delivery of brand stewardship services as a brand strategist and educator. Previously Derrick held rewarding leadership roles at global advertising agency leader Saatchi & Saatchi as well as at three other respected agencies. He has led the brand strategy effort for many respected brands, including Abbott, EA Sports, FootJoy, and Wyndham Hotels. In 2006 he conceptualized and launched Branding Strategy Insider to help marketing oriented leaders and professionals build strong brands. Today his vision serves 50,000+ marketers daily and is recognized by Advertising Age as the leading online resource for brand strategy and management. Episode Highlights “There are two things every brand should be thinking about — content and networks.” Derrick shared the story around the launch of Branding Strategy Insider and why it’s important to “get these ideas out into the world.” “If you’re not found, you don’t exist.” Derrick discussed the challenge agencies and brands alike face of standing out online in an increasingly noisy environment. “We’re seeing an arms race (with content).” As I frequently note here, more isn’t always better. Sometimes more is just more. “People think quantity is quality. The power of a brand lies in focus.” What about developing a brand strategy for the Statue of Liberty? “A lot of people think — why does the Statue of Liberty need help? Awareness isn’t a problem.” Derrick noted that there are 22 national monuments in the harbor that people don’t know about. Derrick worked to develop a new strategic brand positioning to address this. What brand has made Darren smile recently? “The latest campaign from Birdseye Foods for their meatless product.” It uses humor and vampires. Need we say more? To learn more, go to Branding Strategy Insider or The Blake Project. You can also connect with Derrick on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy Insider. He’s worked on brand strategy for everything from EA Sports to the Statue of Liberty. We discussed all of this and more this week on the On Brand podcast.

About Derrick Daye

Derrick Daye has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of brand strategy, advertising, sales promotion, and public relations. At The Blake Project he manages daily operations and serves in the delivery of brand stewardship services as a brand strategist and educator.

Previously Derrick held rewarding leadership roles at global advertising agency leader Saatchi & Saatchi as well as at three other respected agencies. He has led the brand strategy effort for many respected brands, including Abbott, EA Sports, FootJoy, and Wyndham Hotels. In 2006 he conceptualized and launched Branding Strategy Insider to help marketing oriented leaders and professionals build strong brands. Today his vision serves 50,000+ marketers daily and is recognized by Advertising Age as the leading online resource for brand strategy and management.

Episode Highlights

“There are two things every brand should be thinking about — content and networks.” Derrick shared the story around the launch of Branding Strategy Insider and why it’s important to “get these ideas out into the world.”

“If you’re not found, you don’t exist.” Derrick discussed the challenge agencies and brands alike face of standing out online in an increasingly noisy environment.

“We’re seeing an arms race (with content).” As I frequently note here, more isn’t always better. Sometimes more is just more. “People think quantity is quality. The power of a brand lies in focus.”

What about developing a brand strategy for the Statue of Liberty? “A lot of people think — why does the Statue of Liberty need help? Awareness isn’t a problem.” Derrick noted that there are 22 national monuments in the harbor that people don’t know about. Derrick worked to develop a new strategic brand positioning to address this.

What brand has made Darren smile recently? “The latest campaign from Birdseye Foods for their meatless product.” It uses humor and vampires. Need we say more?

To learn more, go to Branding Strategy Insider or The Blake Project. You can also connect with Derrick on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1964 no How to Build a Challenger Brand with Prentice Howe https://onbrand.libsyn.com/how-to-build-a-challenger-brand-with-prentice-howe “A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with Door Number 3’s Prentice Howe, author of The Empowered Challenger Playbook. About Prentice Howe Prentice Howe has always believed in underdogs. Now, as Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in Austin, Texas, he’s helping brands embrace their challenger-ability and topple their giants. Specializing in challenger brands—rising brands that may not have the resources of the top dogs in their industries but do have the bold ambition to go toe-to-toe with them and steal market share—Door Number 3 is changing the face of marketing and advertising. With features in The New York Times, AdWeek, The Wall Street Journal, Inc., and Communication Arts, as well as recognition from shows like Cannes Lion and the Webby Awards, Prentice has written the book on the challenger space. Literally. An Amazon best-seller, The Empowered Challenger Playbook: How Brands Can Change the Game, Steal Market Share, and Topple Giants describes his strategies in detail and backs them up with case studies. It helps that Prentice practices what he preaches. He has fire-walked on hot coals at a Tony Robbins event, for one, a feat he credits for shaping his mind-over-matter outlook. In 2015, he made another bold move when he bought Door Number 3 from its founder, and his friend, MP Mueller. Having spent seven years as its Executive Creative Director earlier in his career, he knew the agency inside and out. As a creative person buying the company from a friend, he knew the risks, too. In fact, Door Number 3 is now one of the few agencies in the country owned solely by a creative. Episode Highlights What is a challenger brand? It’s not just defined by budget. “It’s an ethos. A mindset. They can’t spend as much as the category leader so they have to do something different.” That can come down to positioning or something innovative with culture or customer service. Who are Prenctice’s favorite challenger brands? He first pointed to brands like VRBO, Uber, and Tesla. Though they’ve grown they started with the challenger mindset. However, a favorite example of a current upstart is Thinx period panties. Eric gets it. Prentice told the story of a writer he works with, Eric, who often asks, “What’s safe worth?” In an age of so much digital clutter, standing out is harder than ever. Especially for an upstart. Safe is not an option. Transfarency. How do you continue to keep your brand and your messaging up to date? As Prentice notes you have to know what your brand is about in “12 words or less.” He then pointed to Southwest Airlines new Transfarency campaign. “It’s a smart way to talk about what’s going on in the industry.” What brand has made Prentice smile recently? “I love Birddogs.com — the men’s gym shorts. They’re fostering rejection.” This brought us full circle. Birddogs is doing more than just playing it safe. They’re being bold. To learn more, go to DN3austin.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Aug 2019 10:00:00 -0000 full Nick Westergaard “A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with... “A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with Door Number 3’s Prentice Howe, author of The Empowered Challenger Playbook. About Prentice Howe Prentice Howe has always believed in underdogs. Now, as Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in Austin, Texas, he’s helping brands embrace their challenger-ability and topple their giants. Specializing in challenger brands—rising brands that may not have the resources of the top dogs in their industries but do have the bold ambition to go toe-to-toe with them and steal market share—Door Number 3 is changing the face of marketing and advertising. With features in The New York Times, AdWeek, The Wall Street Journal, Inc., and Communication Arts, as well as recognition from shows like Cannes Lion and the Webby Awards, Prentice has written the book on the challenger space. Literally. An Amazon best-seller, The Empowered Challenger Playbook: How Brands Can Change the Game, Steal Market Share, and Topple Giants describes his strategies in detail and backs them up with case studies. It helps that Prentice practices what he preaches. He has fire-walked on hot coals at a Tony Robbins event, for one, a feat he credits for shaping his mind-over-matter outlook. In 2015, he made another bold move when he bought Door Number 3 from its founder, and his friend, MP Mueller. Having spent seven years as its Executive Creative Director earlier in his career, he knew the agency inside and out. As a creative person buying the company from a friend, he knew the risks, too. In fact, Door Number 3 is now one of the few agencies in the country owned solely by a creative. Episode Highlights What is a challenger brand? It’s not just defined by budget. “It’s an ethos. A mindset. They can’t spend as much as the category leader so they have to do something different.” That can come down to positioning or something innovative with culture or customer service. Who are Prenctice’s favorite challenger brands? He first pointed to brands like VRBO, Uber, and Tesla. Though they’ve grown they started with the challenger mindset. However, a favorite example of a current upstart is Thinx period panties. Eric gets it. Prentice told the story of a writer he works with, Eric, who often asks, “What’s safe worth?” In an age of so much digital clutter, standing out is harder than ever. Especially for an upstart. Safe is not an option. Transfarency. How do you continue to keep your brand and your messaging up to date? As Prentice notes you have to know what your brand is about in “12 words or less.” He then pointed to Southwest Airlines new Transfarency campaign. “It’s a smart way to talk about what’s going on in the industry.” What brand has made Prentice smile recently? “I love Birddogs.com — the men’s gym shorts. They’re fostering rejection.” This brought us full circle. Birddogs is doing more than just playing it safe. They’re being bold. To learn more, go to DN3austin.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with Door Number 3’s Prentice Howe, author of The Empowered Challenger Playbook.

About Prentice Howe

Prentice Howe has always believed in underdogs. Now, as Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in Austin, Texas, he’s helping brands embrace their challenger-ability and topple their giants.

Specializing in challenger brands—rising brands that may not have the resources of the top dogs in their industries but do have the bold ambition to go toe-to-toe with them and steal market share—Door Number 3 is changing the face of marketing and advertising. With features in The New York Times, AdWeek, The Wall Street Journal, Inc., and Communication Arts, as well as recognition from shows like Cannes Lion and the Webby Awards, Prentice has written the book on the challenger space. Literally. An Amazon best-seller, The Empowered Challenger Playbook: How Brands Can Change the Game, Steal Market Share, and Topple Giants describes his strategies in detail and backs them up with case studies.

It helps that Prentice practices what he preaches. He has fire-walked on hot coals at a Tony Robbins event, for one, a feat he credits for shaping his mind-over-matter outlook. In 2015, he made another bold move when he bought Door Number 3 from its founder, and his friend, MP Mueller. Having spent seven years as its Executive Creative Director earlier in his career, he knew the agency inside and out. As a creative person buying the company from a friend, he knew the risks, too. In fact, Door Number 3 is now one of the few agencies in the country owned solely by a creative.

Episode Highlights

What is a challenger brand? It’s not just defined by budget. “It’s an ethos. A mindset. They can’t spend as much as the category leader so they have to do something different.” That can come down to positioning or something innovative with culture or customer service.

Who are Prenctice’s favorite challenger brands? He first pointed to brands like VRBO, Uber, and Tesla. Though they’ve grown they started with the challenger mindset. However, a favorite example of a current upstart is Thinx period panties.

Eric gets it. Prentice told the story of a writer he works with, Eric, who often asks, “What’s safe worth?” In an age of so much digital clutter, standing out is harder than ever. Especially for an upstart. Safe is not an option.

Transfarency. How do you continue to keep your brand and your messaging up to date? As Prentice notes you have to know what your brand is about in “12 words or less.” He then pointed to Southwest Airlines new Transfarency campaign. “It’s a smart way to talk about what’s going on in the industry.”

What brand has made Prentice smile recently? “I love Birddogs.com — the men’s gym shorts. They’re fostering rejection.” This brought us full circle. Birddogs is doing more than just playing it safe. They’re being bold.

To learn more, go to DN3austin.com.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1920 no Boosting Brand Scale and Impact with Raul Hernandez https://onbrand.libsyn.com/boosting-brand-scale-and-impact-with-raul-hernandez “Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast. About Raul Hernandez Raul Hernandez helps businesses build evergreen workflows so they can scale up their business while scaling down the time it needs them. His protocol has given 7-figure coaches the scale and lifestyle they’re looking for by cutting their work time by as much as 60%. He lives in San Diego and when he’s not training for a triathlon, half-marathon or Tough Mudder—he’s either surfing or drinking a homemade cold brew coffee. Episode Highlights Tool time. “I typically look at tools last. Every task can be done by you, someone else on your team, or a machine.” You have to choose wisely who does what. What trends is Raul seeing in marketing when it comes to where we spend human time? With the emergence of AI and other new automation tools, our human time is scarce but it can also add the most impact. Where should we spend it? “Automate deliverables of lead magnets but introduce humans into the front-end interactions sooner rather than later.” What’s one question Raul would tell marketers looking to be more efficient? “What’s the greatest impact your business delivers and where can you add the most impact?” What brand has made Raul smile recently? “I think that would have to be Drip. I was talking to their customer service—to a bot—and then a human jumped in.” To learn more, go to dogoodwork.io. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Aug 2019 10:00:00 -0000 full Nick Westergaard “Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week... “Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast. About Raul Hernandez Raul Hernandez helps businesses build evergreen workflows so they can scale up their business while scaling down the time it needs them. His protocol has given 7-figure coaches the scale and lifestyle they’re looking for by cutting their work time by as much as 60%. He lives in San Diego and when he’s not training for a triathlon, half-marathon or Tough Mudder—he’s either surfing or drinking a homemade cold brew coffee. Episode Highlights Tool time. “I typically look at tools last. Every task can be done by you, someone else on your team, or a machine.” You have to choose wisely who does what. What trends is Raul seeing in marketing when it comes to where we spend human time? With the emergence of AI and other new automation tools, our human time is scarce but it can also add the most impact. Where should we spend it? “Automate deliverables of lead magnets but introduce humans into the front-end interactions sooner rather than later.” What’s one question Raul would tell marketers looking to be more efficient? “What’s the greatest impact your business delivers and where can you add the most impact?” What brand has made Raul smile recently? “I think that would have to be Drip. I was talking to their customer service—to a bot—and then a human jumped in.” To learn more, go to dogoodwork.io. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast.

About Raul Hernandez

Raul Hernandez helps businesses build evergreen workflows so they can scale up their business while scaling down the time it needs them. His protocol has given 7-figure coaches the scale and lifestyle they’re looking for by cutting their work time by as much as 60%. He lives in San Diego and when he’s not training for a triathlon, half-marathon or Tough Mudder—he’s either surfing or drinking a homemade cold brew coffee.

Episode Highlights

Tool time. “I typically look at tools last. Every task can be done by you, someone else on your team, or a machine.” You have to choose wisely who does what.

What trends is Raul seeing in marketing when it comes to where we spend human time? With the emergence of AI and other new automation tools, our human time is scarce but it can also add the most impact. Where should we spend it? “Automate deliverables of lead magnets but introduce humans into the front-end interactions sooner rather than later.”

What’s one question Raul would tell marketers looking to be more efficient? “What’s the greatest impact your business delivers and where can you add the most impact?”

What brand has made Raul smile recently? “I think that would have to be Drip. I was talking to their customer service—to a bot—and then a human jumped in.”

To learn more, go to dogoodwork.io.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1663 no Brands as Building Blocks of Personal Identity with David Lemley https://onbrand.libsyn.com/brands-as-building-blocks-of-personal-identity-with-david-lemley “The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on this show as one that makes them smile consistently. Today, at his company Retail Voodoo, he helps food and beverage brands stand out while also standing for something in the hearts and minds of those they serve. We discussed all of this and more on this week’s episode of the On Brand podcast. About David Lemley David Lemley helps brands become legendary. David is the President and Chief Strategist of Retail Voodoo, a U.S. based brand strategy firm l that helps specialty food and beverage brands gain market share by addressing their toughest growth challenges. Armed with a passion for ideology-driven companies and over 25 years of industry experience, David sets the standard for all research, brand strategy, brand positioning, and marketing translation for the firm. Clients include: Essentia Water, KIND Healthy Snacks, Sur la Table, and Dry Soda Company, and Alden’s Organic Ice Cream. Episode Highlights Building the Starbucks brand. Twenty years ago, David led the brand team that helped transform Starbucks into a brand most interact with daily. His challenge: how does Starbucks plug into everyday life? “We started with the words, concepts, and rituals.” Today, they’re still using the toolbox David helped define. He also shared this touching story on how Starbucks continues to make a difference today. Usable tools are critical to building standout brands … “We want to write the first version of the song but we want to teach everyone to sing it. And we want everyone to scat with it.” For those new to the term ‘scatting,’ this is a form of improvised vocal jazz. David reminded us all that brand builders need to create tools that other team members can take and build and change. Marketing above and below the waterline. “Most of us spend too much time up in the tippity-top trees of social,” instead of getting down, below the waterline at the deeper issues that impact your brand such as audience, positioning, and culture. “I’m a student of marketing but I don’t yet say I’m a marketer.” David frames his life and work this way because marketing is changing rapidly. Because of this, he’s learning constantly. What brand has made Darren smile recently? Bulletproof. “They’re the bio-hacker’s spirit guide.” This is a key building block in David’s own personal identity. They also allow him to put butter and coconut oil in his coffee! To learn more, check out the Retail Voodoo website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Aug 2019 10:00:00 -0000 full Nick Westergaard “The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on... “The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on this show as one that makes them smile consistently. Today, at his company Retail Voodoo, he helps food and beverage brands stand out while also standing for something in the hearts and minds of those they serve. We discussed all of this and more on this week’s episode of the On Brand podcast. About David Lemley David Lemley helps brands become legendary. David is the President and Chief Strategist of Retail Voodoo, a U.S. based brand strategy firm l that helps specialty food and beverage brands gain market share by addressing their toughest growth challenges. Armed with a passion for ideology-driven companies and over 25 years of industry experience, David sets the standard for all research, brand strategy, brand positioning, and marketing translation for the firm. Clients include: Essentia Water, KIND Healthy Snacks, Sur la Table, and Dry Soda Company, and Alden’s Organic Ice Cream. Episode Highlights Building the Starbucks brand. Twenty years ago, David led the brand team that helped transform Starbucks into a brand most interact with daily. His challenge: how does Starbucks plug into everyday life? “We started with the words, concepts, and rituals.” Today, they’re still using the toolbox David helped define. He also shared this touching story on how Starbucks continues to make a difference today. Usable tools are critical to building standout brands … “We want to write the first version of the song but we want to teach everyone to sing it. And we want everyone to scat with it.” For those new to the term ‘scatting,’ this is a form of improvised vocal jazz. David reminded us all that brand builders need to create tools that other team members can take and build and change. Marketing above and below the waterline. “Most of us spend too much time up in the tippity-top trees of social,” instead of getting down, below the waterline at the deeper issues that impact your brand such as audience, positioning, and culture. “I’m a student of marketing but I don’t yet say I’m a marketer.” David frames his life and work this way because marketing is changing rapidly. Because of this, he’s learning constantly. What brand has made Darren smile recently? Bulletproof. “They’re the bio-hacker’s spirit guide.” This is a key building block in David’s own personal identity. They also allow him to put butter and coconut oil in his coffee! To learn more, check out the Retail Voodoo website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on this show as one that makes them smile consistently. Today, at his company Retail Voodoo, he helps food and beverage brands stand out while also standing for something in the hearts and minds of those they serve. We discussed all of this and more on this week’s episode of the On Brand podcast.

About David Lemley

David Lemley helps brands become legendary. David is the President and Chief Strategist of Retail Voodoo, a U.S. based brand strategy firm l that helps specialty food and beverage brands gain market share by addressing their toughest growth challenges. Armed with a passion for ideology-driven companies and over 25 years of industry experience, David sets the standard for all research, brand strategy, brand positioning, and marketing translation for the firm. Clients include: Essentia Water, KIND Healthy Snacks, Sur la Table, and Dry Soda Company, and Alden’s Organic Ice Cream.

Episode Highlights

Building the Starbucks brand. Twenty years ago, David led the brand team that helped transform Starbucks into a brand most interact with daily. His challenge: how does Starbucks plug into everyday life? “We started with the words, concepts, and rituals.” Today, they’re still using the toolbox David helped define. He also shared this touching story on how Starbucks continues to make a difference today.

Usable tools are critical to building standout brands …

“We want to write the first version of the song but we want to teach everyone to sing it. And we want everyone to scat with it.” For those new to the term ‘scatting,’ this is a form of improvised vocal jazz. David reminded us all that brand builders need to create tools that other team members can take and build and change.

Marketing above and below the waterline. “Most of us spend too much time up in the tippity-top trees of social,” instead of getting down, below the waterline at the deeper issues that impact your brand such as audience, positioning, and culture.

“I’m a student of marketing but I don’t yet say I’m a marketer.” David frames his life and work this way because marketing is changing rapidly. Because of this, he’s learning constantly.

What brand has made Darren smile recently? Bulletproof. “They’re the bio-hacker’s spirit guide.” This is a key building block in David’s own personal identity. They also allow him to put butter and coconut oil in his coffee!

To learn more, check out the Retail Voodoo website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1964 no Using Brand as a Leadership Tool with Lindsay Pedersen https://onbrand.libsyn.com/using-brand-as-a-leadership-tool-with-lindsay-pedersen “Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand strategist and author of the book Forging an Ironclad Brand. About Lindsay Pedersen Lindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups. Lindsay lives in Seattle with her husband and two children. Episode Highlights Branding as a leadership tool. “Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time. Who he or she should hire.” The economic impact of brand. “Brand is the only truly sustainable differentiating factor for a business. Eventually, everything else can be copied. But you can’t copy a brand you’ve been reinforcing in peoples’ minds over time. Brand creates focus and a prioritizing mechanism for the leader and it also helps him or her create economic value by creating a competitive moat.” Demystifying storytelling for business. “I think of story as problem-solution or tension-resolution. So brand and business exist to create resolution. To take the audience from struggling with a problem to mastering a problem.” What brand has made Lindsay smile recently? “I love Trader Joe’s. When I shop at Trader Joe’s, I feel uplifted. I feel understood as a busy working mom.” To learn more, go to her book website where you can access a free workbook and follow Lindsay on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Jul 2019 10:00:00 -0000 full Nick Westergaard “Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand... “Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand strategist and author of the book Forging an Ironclad Brand. About Lindsay Pedersen Lindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups. Lindsay lives in Seattle with her husband and two children. Episode Highlights Branding as a leadership tool. “Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time. Who he or she should hire.” The economic impact of brand. “Brand is the only truly sustainable differentiating factor for a business. Eventually, everything else can be copied. But you can’t copy a brand you’ve been reinforcing in peoples’ minds over time. Brand creates focus and a prioritizing mechanism for the leader and it also helps him or her create economic value by creating a competitive moat.” Demystifying storytelling for business. “I think of story as problem-solution or tension-resolution. So brand and business exist to create resolution. To take the audience from struggling with a problem to mastering a problem.” What brand has made Lindsay smile recently? “I love Trader Joe’s. When I shop at Trader Joe’s, I feel uplifted. I feel understood as a busy working mom.” To learn more, go to her book website where you can access a free workbook and follow Lindsay on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand strategist and author of the book Forging an Ironclad Brand.

About Lindsay Pedersen

Lindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups. Lindsay lives in Seattle with her husband and two children.

Episode Highlights

Branding as a leadership tool. “Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time. Who he or she should hire.”

The economic impact of brand. “Brand is the only truly sustainable differentiating factor for a business. Eventually, everything else can be copied. But you can’t copy a brand you’ve been reinforcing in peoples’ minds over time. Brand creates focus and a prioritizing mechanism for the leader and it also helps him or her create economic value by creating a competitive moat.”

Demystifying storytelling for business. “I think of story as problem-solution or tension-resolution. So brand and business exist to create resolution. To take the audience from struggling with a problem to mastering a problem.”

What brand has made Lindsay smile recently? “I love Trader Joe’s. When I shop at Trader Joe’s, I feel uplifted. I feel understood as a busy working mom.”

To learn more, go to her book website where you can access a free workbook and follow Lindsay on Twitter.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1900 no Building a Startup Brand with ShowerPill Founder Justin Forsett https://onbrand.libsyn.com/building-a-startup-brand-with-showerpill-founder-justin-forsett “Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you get your breakthrough.” As an “undersized and overmatched” NFL running back, Justin Forsett became an underdog fan favorite. He’s brought this same scrappiness to his work as an entrepreneur as the creator of the ShowerPill. We discussed Justin’s journey as an athlete and brand builder this week on the On Brand Podcast. About Justin Forsett Justin Forsett is an NFL Running Back and Pro Bowl Player. He was ranked #65 of the Top 100 players of 2015. He’s been described as a powerful player despite being “undersized and overmatched.” At 5’8”, Justin became an underdog fan favorite in the NFL. Drafted by the Seattle Seahawks in the 7th round in the 2008 NFL Draft, Forsett started his 9-year football career in which he played with 7 different teams. He is a podcast host on LeBron James’ UNINTERRUPTED Podcast Network, featured in Sports Illustrated, and appears in the final episode of Long Shot. Justin is a writer, sporting news contributor, and radio broadcast color analyst. Justin’s skills as an entrepreneur and inventor found him featured on ABC’s Shark Tank as the creator of the ShowerPill. Justin spends his time dedicated to helping victims of Hurricane Maria in Puerto Rico. He is an expert on leadership, overcoming adversity, and perseverance. Episode Highlights Justin’s journey as an entrepreneur started while he was playing. “Two years after retiring, 80% of players end up bankrupt, divorced, or depressed.” Being a player became part of their identity. Justin wanted to be more than his accomplishments on the field. “Entrepreneurship is a sexy word but it’s a lot of work.” And, keep in mind, this is coming from a professional athlete. Since the brand’s launch in 2014, ShowerPill has taken off … “We found the tribe that really loves the product and really gets it. We like to say that where we win is at the point of sweat.” Carried in all Target stores, ShowerPill brand building focuses on awareness and education to define the active care space between “hustle and hygiene.” What brand has made Justin smile recently? Forsett pointed us to another innovative product — Welly. This new brand comes from Eric Ryan, founder of Method and Olly. To learn more, connect with Justin on social networks like Instagram and Twitter and head over to ShowerPill.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Jul 2019 10:00:00 -0000 full Nick Westergaard “Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you get your breakthrough.” As an... “Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you get your breakthrough.” As an “undersized and overmatched” NFL running back, Justin Forsett became an underdog fan favorite. He’s brought this same scrappiness to his work as an entrepreneur as the creator of the ShowerPill. We discussed Justin’s journey as an athlete and brand builder this week on the On Brand Podcast. About Justin Forsett Justin Forsett is an NFL Running Back and Pro Bowl Player. He was ranked #65 of the Top 100 players of 2015. He’s been described as a powerful player despite being “undersized and overmatched.” At 5’8”, Justin became an underdog fan favorite in the NFL. Drafted by the Seattle Seahawks in the 7th round in the 2008 NFL Draft, Forsett started his 9-year football career in which he played with 7 different teams. He is a podcast host on LeBron James’ UNINTERRUPTED Podcast Network, featured in Sports Illustrated, and appears in the final episode of Long Shot. Justin is a writer, sporting news contributor, and radio broadcast color analyst. Justin’s skills as an entrepreneur and inventor found him featured on ABC’s Shark Tank as the creator of the ShowerPill. Justin spends his time dedicated to helping victims of Hurricane Maria in Puerto Rico. He is an expert on leadership, overcoming adversity, and perseverance. Episode Highlights Justin’s journey as an entrepreneur started while he was playing. “Two years after retiring, 80% of players end up bankrupt, divorced, or depressed.” Being a player became part of their identity. Justin wanted to be more than his accomplishments on the field. “Entrepreneurship is a sexy word but it’s a lot of work.” And, keep in mind, this is coming from a professional athlete. Since the brand’s launch in 2014, ShowerPill has taken off … “We found the tribe that really loves the product and really gets it. We like to say that where we win is at the point of sweat.” Carried in all Target stores, ShowerPill brand building focuses on awareness and education to define the active care space between “hustle and hygiene.” What brand has made Justin smile recently? Forsett pointed us to another innovative product — Welly. This new brand comes from Eric Ryan, founder of Method and Olly. To learn more, connect with Justin on social networks like Instagram and Twitter and head over to ShowerPill.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you get your breakthrough.” As an “undersized and overmatched” NFL running back, Justin Forsett became an underdog fan favorite. He’s brought this same scrappiness to his work as an entrepreneur as the creator of the ShowerPill. We discussed Justin’s journey as an athlete and brand builder this week on the On Brand Podcast.

About Justin Forsett

Justin Forsett is an NFL Running Back and Pro Bowl Player. He was ranked #65 of the Top 100 players of 2015. He’s been described as a powerful player despite being “undersized and overmatched.” At 5’8”, Justin became an underdog fan favorite in the NFL. Drafted by the Seattle Seahawks in the 7th round in the 2008 NFL Draft, Forsett started his 9-year football career in which he played with 7 different teams.

He is a podcast host on LeBron James’ UNINTERRUPTED Podcast Network, featured in Sports Illustrated, and appears in the final episode of Long Shot. Justin is a writer, sporting news contributor, and radio broadcast color analyst. Justin’s skills as an entrepreneur and inventor found him featured on ABC’s Shark Tank as the creator of the ShowerPill. Justin spends his time dedicated to helping victims of Hurricane Maria in Puerto Rico. He is an expert on leadership, overcoming adversity, and perseverance.

Episode Highlights

Justin’s journey as an entrepreneur started while he was playing. “Two years after retiring, 80% of players end up bankrupt, divorced, or depressed.” Being a player became part of their identity. Justin wanted to be more than his accomplishments on the field.

“Entrepreneurship is a sexy word but it’s a lot of work.” And, keep in mind, this is coming from a professional athlete. Since the brand’s launch in 2014, ShowerPill has taken off …

“We found the tribe that really loves the product and really gets it. We like to say that where we win is at the point of sweat.” Carried in all Target stores, ShowerPill brand building focuses on awareness and education to define the active care space between “hustle and hygiene.”

What brand has made Justin smile recently? Forsett pointed us to another innovative product — Welly. This new brand comes from Eric Ryan, founder of Method and Olly.

To learn more, connect with Justin on social networks like Instagram and Twitter and head over to ShowerPill.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1810 no Inside ADP’s First-Ever Rebranding with CMO Lorraine Barber-Miller https://onbrand.libsyn.com/inside-adps-first-ever-rebranding-with-cmo-lorraine-barber-miller “It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 75-year old category creator like ADP? This week on the On Brand podcast, I was joined by ADP Senior Vice President and Chief Marketing Officer Lorraine Barber-Miller who took us behind the scenes of their first rebrand in the company’s storied history. About Lorraine Barber-Miller Lorraine Barber-Miller is an accomplished global Chief Marketing Officer recognized for building businesses and delivering exceptional financial results in both Mature and Growth Markets. Having advanced through the marketing, sales, and communications disciplines both domestically and internationally, she has led marketing transformation and entrepreneurial business building in over 100 countries globally. Currently as Senior Vice President and Chief Marketing Officer for ADP, Lorraine has global end-to-end functional and financial accountability. In this comprehensive capacity, she is responsible for full client acquisition and lifecycle marketing through all channels including digital, direct sales, inside sales, alliance partners and third-parties across all products, client segments and markets. She is also personally leading the first global reinvention of ADP’s brand in its 70-year history. Episode Highlights How did ADP tackle a rebrand this big? “For a rebrand to take hold, it has to be in the hearts and minds of our people. We involved all 58,000 associates. It started a beautiful conversation.” Lorraine shared how their new #WhatAreYouWorkingOn messaging “brings to life what’ve always known” about the ADP brand. “Character is behavior and behavior is culture. And culture is brand. Our associates are our best brand ambassadors.” This doesn’t happen overnight. Lorraine laid out their three-stage employee implementation process built on education, inspiration, and reinforcement. How did ADP bring this transformation to life? “We showed up at new and unexpected places like SXSW.” Lorraine shared their innovative smash-room activation as part of the event’s future world-of-work track. “We need to be brave. We need to be bold.” Lorraine shared why these values were key to ADP. “We could have remained a utility but we aspired to be a category of one.” That requires bravery. What brand has made Lorraine smile recently? “Channel — they’re enduring and consistent. That goes back to founder Coco Channel.” The focus on being chosen, wanted, and being. To learn more, connect with Lorraine on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Jul 2019 10:00:00 -0000 full Nick Westergaard “It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 75-year old category creator like... “It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 75-year old category creator like ADP? This week on the On Brand podcast, I was joined by ADP Senior Vice President and Chief Marketing Officer Lorraine Barber-Miller who took us behind the scenes of their first rebrand in the company’s storied history. About Lorraine Barber-Miller Lorraine Barber-Miller is an accomplished global Chief Marketing Officer recognized for building businesses and delivering exceptional financial results in both Mature and Growth Markets. Having advanced through the marketing, sales, and communications disciplines both domestically and internationally, she has led marketing transformation and entrepreneurial business building in over 100 countries globally. Currently as Senior Vice President and Chief Marketing Officer for ADP, Lorraine has global end-to-end functional and financial accountability. In this comprehensive capacity, she is responsible for full client acquisition and lifecycle marketing through all channels including digital, direct sales, inside sales, alliance partners and third-parties across all products, client segments and markets. She is also personally leading the first global reinvention of ADP’s brand in its 70-year history. Episode Highlights How did ADP tackle a rebrand this big? “For a rebrand to take hold, it has to be in the hearts and minds of our people. We involved all 58,000 associates. It started a beautiful conversation.” Lorraine shared how their new #WhatAreYouWorkingOn messaging “brings to life what’ve always known” about the ADP brand. “Character is behavior and behavior is culture. And culture is brand. Our associates are our best brand ambassadors.” This doesn’t happen overnight. Lorraine laid out their three-stage employee implementation process built on education, inspiration, and reinforcement. How did ADP bring this transformation to life? “We showed up at new and unexpected places like SXSW.” Lorraine shared their innovative smash-room activation as part of the event’s future world-of-work track. “We need to be brave. We need to be bold.” Lorraine shared why these values were key to ADP. “We could have remained a utility but we aspired to be a category of one.” That requires bravery. What brand has made Lorraine smile recently? “Channel — they’re enduring and consistent. That goes back to founder Coco Channel.” The focus on being chosen, wanted, and being. To learn more, connect with Lorraine on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 75-year old category creator like ADP? This week on the On Brand podcast, I was joined by ADP Senior Vice President and Chief Marketing Officer Lorraine Barber-Miller who took us behind the scenes of their first rebrand in the company’s storied history.

About Lorraine Barber-Miller

Lorraine Barber-Miller is an accomplished global Chief Marketing Officer recognized for building businesses and delivering exceptional financial results in both Mature and Growth Markets. Having advanced through the marketing, sales, and communications disciplines both domestically and internationally, she has led marketing transformation and entrepreneurial business building in over 100 countries globally.

Currently as Senior Vice President and Chief Marketing Officer for ADP, Lorraine has global end-to-end functional and financial accountability. In this comprehensive capacity, she is responsible for full client acquisition and lifecycle marketing through all channels including digital, direct sales, inside sales, alliance partners and third-parties across all products, client segments and markets. She is also personally leading the first global reinvention of ADP’s brand in its 70-year history.

Episode Highlights

How did ADP tackle a rebrand this big? “For a rebrand to take hold, it has to be in the hearts and minds of our people. We involved all 58,000 associates. It started a beautiful conversation.” Lorraine shared how their new #WhatAreYouWorkingOn messaging “brings to life what’ve always known” about the ADP brand.

“Character is behavior and behavior is culture. And culture is brand. Our associates are our best brand ambassadors.” This doesn’t happen overnight. Lorraine laid out their three-stage employee implementation process built on education, inspiration, and reinforcement.

How did ADP bring this transformation to life? “We showed up at new and unexpected places like SXSW.” Lorraine shared their innovative smash-room activation as part of the event’s future world-of-work track.

“We need to be brave. We need to be bold.” Lorraine shared why these values were key to ADP. “We could have remained a utility but we aspired to be a category of one.” That requires bravery.

What brand has made Lorraine smile recently? “Channel — they’re enduring and consistent. That goes back to founder Coco Channel.” The focus on being chosen, wanted, and being.

To learn more, connect with Lorraine on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1822 no Brand Building Through Servant Leadership with Ken Blanchard https://onbrand.libsyn.com/brand-building-through-servant-leadership-with-ken-blanchard “A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they'll take good care of your customers.” This week, for the 200th episode of the On Brand podcast, I had the honor of interviewing another business legend. Ken Blanchard is the coauthor of 65 books from The One Minute Manager to his latest The Simple Truths of Service. We talked about his life and work this week on the show. About Ken Blanchard Ken Blanchard is one of the most influential leadership experts in the world and coauthor of more than 65 books, including the groundbreaking best seller The One Minute Manager. His books have combined sales of more than 22 million copies in 42 languages. In addition to being a renowned speaker and consultant, Ken is cofounder and chief spiritual officer of The Ken Blanchard Companies, an international training and consulting firm started by Ken and his wife, Margie, in 1979. For more information about The Simple Truths of Service, please visit kenblanchardbooks.com. Episode Highlights How does Ken describe his body of work? “I’m a parable writer.” For those that don’t know, Ken Blanchard’s books are unique in that they discard typical business nonfiction structure and replace it with parables to reinforce key leadership and service concepts. Ken shared the story behind this during the first few minutes of the podcast. “I’m a big fan of servant leadership.” Ken shared his views on what’s important about leadership. “A lot of people think that you’re starting a religion but it’s a mindset. Are you there to serve or be served?” What’s one lesson Ken would keep if he had to throw it all away? “The second secret of The One Minute Manager — about finding someone doing something right.” Most of the time today, managers do the exact opposite. In fact, Ken constantly hears from people whose number-one success metric is whether or not they got yelled at. What about virtual teams? Ken notes that with the focus on online and virtual teams, all of this is still possible but “you have to work harder.” You have to make sure you get folks together online through Skype and other tools. What brand has made Ken smile recently? Ken shared a story about the service at Hyatt Regency La Jolla, where a committed server took a long walk out of her way to get him a glass of milk to go with his cheesecake. To learn more, go to kenblanchard.com and kenblanchardbooks.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Jul 2019 10:00:00 -0000 full Nick Westergaard “A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they'll take good care of your customers.” This week, for the 200th episode of... “A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they'll take good care of your customers.” This week, for the 200th episode of the On Brand podcast, I had the honor of interviewing another business legend. Ken Blanchard is the coauthor of 65 books from The One Minute Manager to his latest The Simple Truths of Service. We talked about his life and work this week on the show. About Ken Blanchard Ken Blanchard is one of the most influential leadership experts in the world and coauthor of more than 65 books, including the groundbreaking best seller The One Minute Manager. His books have combined sales of more than 22 million copies in 42 languages. In addition to being a renowned speaker and consultant, Ken is cofounder and chief spiritual officer of The Ken Blanchard Companies, an international training and consulting firm started by Ken and his wife, Margie, in 1979. For more information about The Simple Truths of Service, please visit kenblanchardbooks.com. Episode Highlights How does Ken describe his body of work? “I’m a parable writer.” For those that don’t know, Ken Blanchard’s books are unique in that they discard typical business nonfiction structure and replace it with parables to reinforce key leadership and service concepts. Ken shared the story behind this during the first few minutes of the podcast. “I’m a big fan of servant leadership.” Ken shared his views on what’s important about leadership. “A lot of people think that you’re starting a religion but it’s a mindset. Are you there to serve or be served?” What’s one lesson Ken would keep if he had to throw it all away? “The second secret of The One Minute Manager — about finding someone doing something right.” Most of the time today, managers do the exact opposite. In fact, Ken constantly hears from people whose number-one success metric is whether or not they got yelled at. What about virtual teams? Ken notes that with the focus on online and virtual teams, all of this is still possible but “you have to work harder.” You have to make sure you get folks together online through Skype and other tools. What brand has made Ken smile recently? Ken shared a story about the service at Hyatt Regency La Jolla, where a committed server took a long walk out of her way to get him a glass of milk to go with his cheesecake. To learn more, go to kenblanchard.com and kenblanchardbooks.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they'll take good care of your customers.” This week, for the 200th episode of the On Brand podcast, I had the honor of interviewing another business legend. Ken Blanchard is the coauthor of 65 books from The One Minute Manager to his latest The Simple Truths of Service. We talked about his life and work this week on the show.

About Ken Blanchard

Ken Blanchard is one of the most influential leadership experts in the world and coauthor of more than 65 books, including the groundbreaking best seller The One Minute Manager. His books have combined sales of more than 22 million copies in 42 languages. In addition to being a renowned speaker and consultant, Ken is cofounder and chief spiritual officer of The Ken Blanchard Companies, an international training and consulting firm started by Ken and his wife, Margie, in 1979. For more information about The Simple Truths of Service, please visit kenblanchardbooks.com.

Episode Highlights

How does Ken describe his body of work? “I’m a parable writer.” For those that don’t know, Ken Blanchard’s books are unique in that they discard typical business nonfiction structure and replace it with parables to reinforce key leadership and service concepts. Ken shared the story behind this during the first few minutes of the podcast.

“I’m a big fan of servant leadership.” Ken shared his views on what’s important about leadership. “A lot of people think that you’re starting a religion but it’s a mindset. Are you there to serve or be served?”

What’s one lesson Ken would keep if he had to throw it all away? “The second secret of The One Minute Manager — about finding someone doing something right.” Most of the time today, managers do the exact opposite. In fact, Ken constantly hears from people whose number-one success metric is whether or not they got yelled at.

What about virtual teams? Ken notes that with the focus on online and virtual teams, all of this is still possible but “you have to work harder.” You have to make sure you get folks together online through Skype and other tools.

What brand has made Ken smile recently? Ken shared a story about the service at Hyatt Regency La Jolla, where a committed server took a long walk out of her way to get him a glass of milk to go with his cheesecake.

To learn more, go to kenblanchard.com and kenblanchardbooks.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1693 no Connecting Brand Strategy to Business Strategy with Jeff Swystun https://onbrand.libsyn.com/connecting-brand-strategy-to-business-strategy-with-jeff-swystun “A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We talked about why branding, marketing, and stories work this week on the On Brand podcast. About Jeff Swystun Jeff Swystun is a consulting CMO working with leading brands and brands that want to lead. Prior, Jeff was Chief Communications Officer at DDB Worldwide and Chief Marketing Officer at Interbrand. A prolific speaker and writer, Jeff has appeared at over 100 conferences in over 25 countries. He is the author of The Brand Glossary; The Brand Marketers Report; Best Global Brands; Best Canadian Brands; and Best Chinese Brands, and the new book Why Marketing Works. Over 100 publications have featured Jeff including The Wall Street Journal, Advertising Age, Fast Company, Rolling Stone, and Managing Intellectual Property. He is a marketing expert for CNBC, USA Today, Toronto Star, and BNN. Episode Highlights “The tighter the brief, the better the result.” Measuring branding and marketing efforts is a challenge. And, all too often, it’s a challenge saved for the end of the process. Jeff reminded us that goals and metrics should be baked into every good creative brief. Why do we need another marketing book? Jeff posed this very question as he considered writing a book. However, a trip to the local farmer’s market seeing vendors literally taking their wares to market served as a catalyst. This led Jeff to unearth classic marketing stories including the origins of Gillette and Nabisco, which he uses to illustrate the seven timeless principles in his new book Why Marketing Works. “Brand strategy brings business strategy to life.” Jeff shared this quote which was a staple during Jeff’s time at Interbrand. Another great quote Jeff reminded me of … “Our business is furious plagiarism,” Mark Twain once said. In the spirit of my fellow Midwesterner, I’m going to plagiarize this quote. What brand has made Jeff smile recently? “I love what LaCoste has done lately.” Jeff shared the story of how the iconic brand first broke into the American market and how they're redefining their brand in the modern era by building awareness for endangered crocodiles. To learn more, go to swystuncommunications.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Jul 2019 10:00:00 -0000 full Nick Westergaard “A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We... “A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We talked about why branding, marketing, and stories work this week on the On Brand podcast. About Jeff Swystun Jeff Swystun is a consulting CMO working with leading brands and brands that want to lead. Prior, Jeff was Chief Communications Officer at DDB Worldwide and Chief Marketing Officer at Interbrand. A prolific speaker and writer, Jeff has appeared at over 100 conferences in over 25 countries. He is the author of The Brand Glossary; The Brand Marketers Report; Best Global Brands; Best Canadian Brands; and Best Chinese Brands, and the new book Why Marketing Works. Over 100 publications have featured Jeff including The Wall Street Journal, Advertising Age, Fast Company, Rolling Stone, and Managing Intellectual Property. He is a marketing expert for CNBC, USA Today, Toronto Star, and BNN. Episode Highlights “The tighter the brief, the better the result.” Measuring branding and marketing efforts is a challenge. And, all too often, it’s a challenge saved for the end of the process. Jeff reminded us that goals and metrics should be baked into every good creative brief. Why do we need another marketing book? Jeff posed this very question as he considered writing a book. However, a trip to the local farmer’s market seeing vendors literally taking their wares to market served as a catalyst. This led Jeff to unearth classic marketing stories including the origins of Gillette and Nabisco, which he uses to illustrate the seven timeless principles in his new book Why Marketing Works. “Brand strategy brings business strategy to life.” Jeff shared this quote which was a staple during Jeff’s time at Interbrand. Another great quote Jeff reminded me of … “Our business is furious plagiarism,” Mark Twain once said. In the spirit of my fellow Midwesterner, I’m going to plagiarize this quote. What brand has made Jeff smile recently? “I love what LaCoste has done lately.” Jeff shared the story of how the iconic brand first broke into the American market and how they're redefining their brand in the modern era by building awareness for endangered crocodiles. To learn more, go to swystuncommunications.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We talked about why branding, marketing, and stories work this week on the On Brand podcast.

About Jeff Swystun

Jeff Swystun is a consulting CMO working with leading brands and brands that want to lead. Prior, Jeff was Chief Communications Officer at DDB Worldwide and Chief Marketing Officer at Interbrand. A prolific speaker and writer, Jeff has appeared at over 100 conferences in over 25 countries.

He is the author of The Brand Glossary; The Brand Marketers Report; Best Global Brands; Best Canadian Brands; and Best Chinese Brands, and the new book Why Marketing Works. Over 100 publications have featured Jeff including The Wall Street Journal, Advertising Age, Fast Company, Rolling Stone, and Managing Intellectual Property. He is a marketing expert for CNBC, USA Today, Toronto Star, and BNN.

Episode Highlights

“The tighter the brief, the better the result.” Measuring branding and marketing efforts is a challenge. And, all too often, it’s a challenge saved for the end of the process. Jeff reminded us that goals and metrics should be baked into every good creative brief.

Why do we need another marketing book? Jeff posed this very question as he considered writing a book. However, a trip to the local farmer’s market seeing vendors literally taking their wares to market served as a catalyst. This led Jeff to unearth classic marketing stories including the origins of Gillette and Nabisco, which he uses to illustrate the seven timeless principles in his new book Why Marketing Works.

“Brand strategy brings business strategy to life.” Jeff shared this quote which was a staple during Jeff’s time at Interbrand. Another great quote Jeff reminded me of …

“Our business is furious plagiarism,” Mark Twain once said. In the spirit of my fellow Midwesterner, I’m going to plagiarize this quote.

What brand has made Jeff smile recently? “I love what LaCoste has done lately.” Jeff shared the story of how the iconic brand first broke into the American market and how they're redefining their brand in the modern era by building awareness for endangered crocodiles.

To learn more, go to swystuncommunications.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2006 no Why Brands Have a Responsibility to Do Good with Alexandra Dimiziani https://onbrand.libsyn.com/why-brands-have-a-responsibility-to-do-good-with-alexandra-dimiziani “I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s co-founder/managing partner of TwentyFirstCenturyBrand, where she helps build, well — brands for the 21st century! We discussed what this means and more on this week’s episode of the On Brand podcast. About Alexandra Dimiziani Alexandra Dimiziani has enjoyed a ‘lattice’ career full of both awe-inspiring and awkward moments. Her experience runs a gamut, from developing advertising campaigns for iconic brands like Ralph Lauren, National Geographic, and The Economist out of New York, to leading a non-profit organization in Rwanda committed to improving the health of the most vulnerable populations. Other sideways moves include a year of solo backpacking around the world, authoring a book, and obtaining a Masters degree in investigative journalism, to name a few. In 2006, Alex joined The Coca-Cola Company as Global Creative Director on the health and wellness portfolio and corporate social responsibility efforts. Eight years later she joined the Airbnb team, eventually taking the role of Global Marketing Director. Alex and the team thrust the brand onto the world stage, winning numerable effectiveness and creative accolades along the way, including Lions, Webbys and Effies. Alexandra was named a Brand Innovator Woman to Watch in 2017 and one of 25 EMEA Innovators in 2016. Episode Highlights “People are more familiar with brand platforms than political party platforms.” With great power comes great responsibility because today ... “Brands have a right and responsibility — it’s that spidey thing.” Alex went on to talk about how brands need to foster an “enlightened self-interest.” “64% want CEOs to take charge.” That includes leadership on social issues. Alex pointed us to the latest release of the Edelman Trust Barometer which reinforces this. How do you create a brand and build the category at the same time? Alex had to tackle this while at Airbnb. “You have to hammer home the functional value — the why. The purpose is at its most important.” What makes a 21st century brand? You have to be community-focused and narrative-based. “Share one story. You have to have one narrative story to rule them all.” What brand has made Alexandra smile recently? Nike. They continue to do bold work that builds strong connections with the community they serve. To learn more, connect with Alex on LinkedIn and visit the TwentyFirstCenturyBrand website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Jun 2019 10:00:00 -0000 full Nick Westergaard “I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s... “I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s co-founder/managing partner of TwentyFirstCenturyBrand, where she helps build, well — brands for the 21st century! We discussed what this means and more on this week’s episode of the On Brand podcast. About Alexandra Dimiziani Alexandra Dimiziani has enjoyed a ‘lattice’ career full of both awe-inspiring and awkward moments. Her experience runs a gamut, from developing advertising campaigns for iconic brands like Ralph Lauren, National Geographic, and The Economist out of New York, to leading a non-profit organization in Rwanda committed to improving the health of the most vulnerable populations. Other sideways moves include a year of solo backpacking around the world, authoring a book, and obtaining a Masters degree in investigative journalism, to name a few. In 2006, Alex joined The Coca-Cola Company as Global Creative Director on the health and wellness portfolio and corporate social responsibility efforts. Eight years later she joined the Airbnb team, eventually taking the role of Global Marketing Director. Alex and the team thrust the brand onto the world stage, winning numerable effectiveness and creative accolades along the way, including Lions, Webbys and Effies. Alexandra was named a Brand Innovator Woman to Watch in 2017 and one of 25 EMEA Innovators in 2016. Episode Highlights “People are more familiar with brand platforms than political party platforms.” With great power comes great responsibility because today ... “Brands have a right and responsibility — it’s that spidey thing.” Alex went on to talk about how brands need to foster an “enlightened self-interest.” “64% want CEOs to take charge.” That includes leadership on social issues. Alex pointed us to the latest release of the Edelman Trust Barometer which reinforces this. How do you create a brand and build the category at the same time? Alex had to tackle this while at Airbnb. “You have to hammer home the functional value — the why. The purpose is at its most important.” What makes a 21st century brand? You have to be community-focused and narrative-based. “Share one story. You have to have one narrative story to rule them all.” What brand has made Alexandra smile recently? Nike. They continue to do bold work that builds strong connections with the community they serve. To learn more, connect with Alex on LinkedIn and visit the TwentyFirstCenturyBrand website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s co-founder/managing partner of TwentyFirstCenturyBrand, where she helps build, well — brands for the 21st century! We discussed what this means and more on this week’s episode of the On Brand podcast.

About Alexandra Dimiziani

Alexandra Dimiziani has enjoyed a ‘lattice’ career full of both awe-inspiring and awkward moments. Her experience runs a gamut, from developing advertising campaigns for iconic brands like Ralph Lauren, National Geographic, and The Economist out of New York, to leading a non-profit organization in Rwanda committed to improving the health of the most vulnerable populations. Other sideways moves include a year of solo backpacking around the world, authoring a book, and obtaining a Masters degree in investigative journalism, to name a few.

In 2006, Alex joined The Coca-Cola Company as Global Creative Director on the health and wellness portfolio and corporate social responsibility efforts. Eight years later she joined the Airbnb team, eventually taking the role of Global Marketing Director. Alex and the team thrust the brand onto the world stage, winning numerable effectiveness and creative accolades along the way, including Lions, Webbys and Effies.

Alexandra was named a Brand Innovator Woman to Watch in 2017 and one of 25 EMEA Innovators in 2016.

Episode Highlights

“People are more familiar with brand platforms than political party platforms.” With great power comes great responsibility because today ...

“Brands have a right and responsibility — it’s that spidey thing.” Alex went on to talk about how brands need to foster an “enlightened self-interest.”

“64% want CEOs to take charge.” That includes leadership on social issues. Alex pointed us to the latest release of the Edelman Trust Barometer which reinforces this.

How do you create a brand and build the category at the same time? Alex had to tackle this while at Airbnb. “You have to hammer home the functional value — the why. The purpose is at its most important.”

What makes a 21st century brand? You have to be community-focused and narrative-based. “Share one story. You have to have one narrative story to rule them all.”

What brand has made Alexandra smile recently? Nike. They continue to do bold work that builds strong connections with the community they serve.

To learn more, connect with Alex on LinkedIn and visit the TwentyFirstCenturyBrand website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1804 no Remixing Your Brand's Story and Content with Judi Holler https://onbrand.libsyn.com/remixing-your-brands-story-and-content-with-judi-holler “Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of this and more on this week’s episode of the On Brand podcast. About Judi Holler Judi Holler is a professionally trained improviser and alumna of the Second City Training Center Conservatory in Chicago, Illinois. Judi started working in the hospitality industry at the age of thirteen and has spent the past fifteen years working in the convention and meetings industry, specializing in sales and marketing for companies like Marriott, Omni, and Starwood Hotels before starting her company, HOLLA! Productions, in 2013. Judi is a past president of Meeting Professionals International, Chicago Area Chapter, and was named one of the 40 under 40 in the meetings industry by Connect magazine in 2015. Judi was born and raised in St. Louis, Missouri, and spent ten years living in Chicago, studying improv by night and growing her career by day. Judi now resides in Hudson, Ohio, with her husband, Scott, and their amazingly adorable golden retriever, Tito. Judi is a proud stepmom to three badass boys— Sean, Sam, and Jack. She is also a gushing godmother and auntie to niece, Kiley Grace, and nephews, Finnegan and Jaxson.’ When Judi is not keynoting conferences, working as a corporate event emcee/moderator, writing, and creating cool stuff for you, she is most likely on her Peloton bike, deep in a book, or testing out a new fear experiment. Judi likes her books non-digital, her wine bubbly, and her music hip-hop. Episode Highlights What does improv training have to do with marketing and communication? I couldn’t wait to ask Judi this. Turns out, it helps a lot. “I call it my fear church. It keeps me from being stuck, safe, and boring.” “We’re all DJs.” When Judi said this to me, it caught me off guard. I don't think of myself as a DJ-type. Then Judi shared why it’s important to “remix” the content we read and share. Maybe I am a DJ! “Someone’s story is what gets us most.” But it may take a few times. “You have to share 7–9 times for the chance that someone sees it.” What brand has made Judi smile recently? Johnny’s Cupcakes! It’s been awhile since anyone has mentioned this smile-worthy brand on the show! We also talked about how Seth Godin's new Instagram mini-books have made us both smile. To learn more, go to judiholler.com, follow her on Instagram, and check out her book Fear Is My Homeboy on Amazon. Speaking of her book — text ‘brave’ to 4747-47 and you’ll get free access to a sample chapter! As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Jun 2019 10:00:00 -0000 full Nick Westergaard “Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of... “Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of this and more on this week’s episode of the On Brand podcast. About Judi Holler Judi Holler is a professionally trained improviser and alumna of the Second City Training Center Conservatory in Chicago, Illinois. Judi started working in the hospitality industry at the age of thirteen and has spent the past fifteen years working in the convention and meetings industry, specializing in sales and marketing for companies like Marriott, Omni, and Starwood Hotels before starting her company, HOLLA! Productions, in 2013. Judi is a past president of Meeting Professionals International, Chicago Area Chapter, and was named one of the 40 under 40 in the meetings industry by Connect magazine in 2015. Judi was born and raised in St. Louis, Missouri, and spent ten years living in Chicago, studying improv by night and growing her career by day. Judi now resides in Hudson, Ohio, with her husband, Scott, and their amazingly adorable golden retriever, Tito. Judi is a proud stepmom to three badass boys— Sean, Sam, and Jack. She is also a gushing godmother and auntie to niece, Kiley Grace, and nephews, Finnegan and Jaxson.’ When Judi is not keynoting conferences, working as a corporate event emcee/moderator, writing, and creating cool stuff for you, she is most likely on her Peloton bike, deep in a book, or testing out a new fear experiment. Judi likes her books non-digital, her wine bubbly, and her music hip-hop. Episode Highlights What does improv training have to do with marketing and communication? I couldn’t wait to ask Judi this. Turns out, it helps a lot. “I call it my fear church. It keeps me from being stuck, safe, and boring.” “We’re all DJs.” When Judi said this to me, it caught me off guard. I don't think of myself as a DJ-type. Then Judi shared why it’s important to “remix” the content we read and share. Maybe I am a DJ! “Someone’s story is what gets us most.” But it may take a few times. “You have to share 7–9 times for the chance that someone sees it.” What brand has made Judi smile recently? Johnny’s Cupcakes! It’s been awhile since anyone has mentioned this smile-worthy brand on the show! We also talked about how Seth Godin's new Instagram mini-books have made us both smile. To learn more, go to judiholler.com, follow her on Instagram, and check out her book Fear Is My Homeboy on Amazon. Speaking of her book — text ‘brave’ to 4747-47 and you’ll get free access to a sample chapter! As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Judi Holler

Judi Holler is a professionally trained improviser and alumna of the Second City Training Center Conservatory in Chicago, Illinois. Judi started working in the hospitality industry at the age of thirteen and has spent the past fifteen years working in the convention and meetings industry, specializing in sales and marketing for companies like Marriott, Omni, and Starwood Hotels before starting her company, HOLLA! Productions, in 2013. Judi is a past president of Meeting Professionals International, Chicago Area Chapter, and was named one of the 40 under 40 in the meetings industry by Connect magazine in 2015.

Judi was born and raised in St. Louis, Missouri, and spent ten years living in Chicago, studying improv by night and growing her career by day. Judi now resides in Hudson, Ohio, with her husband, Scott, and their amazingly adorable golden retriever, Tito. Judi is a proud stepmom to three badass boys— Sean, Sam, and Jack. She is also a gushing godmother and auntie to niece, Kiley Grace, and nephews, Finnegan and Jaxson.’

When Judi is not keynoting conferences, working as a corporate event emcee/moderator, writing, and creating cool stuff for you, she is most likely on her Peloton bike, deep in a book, or testing out a new fear experiment. Judi likes her books non-digital, her wine bubbly, and her music hip-hop.

Episode Highlights

What does improv training have to do with marketing and communication? I couldn’t wait to ask Judi this. Turns out, it helps a lot. “I call it my fear church. It keeps me from being stuck, safe, and boring.”

“We’re all DJs.” When Judi said this to me, it caught me off guard. I don't think of myself as a DJ-type. Then Judi shared why it’s important to “remix” the content we read and share. Maybe I am a DJ!

“Someone’s story is what gets us most.” But it may take a few times. “You have to share 7–9 times for the chance that someone sees it.”

What brand has made Judi smile recently? Johnny’s Cupcakes! It’s been awhile since anyone has mentioned this smile-worthy brand on the show! We also talked about how Seth Godin's new Instagram mini-books have made us both smile.

To learn more, go to judiholler.com, follow her on Instagram, and check out her book Fear Is My Homeboy on Amazon. Speaking of her book — text ‘brave’ to 4747-47 and you’ll get free access to a sample chapter!

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1625 no Finding Brand Relevancy in a Fast-Changing World with Allen Adamson https://onbrand.libsyn.com/finding-brand-relevancy-in-a-fast-changing-world-with-allen-adamson “Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to understand. We discussed all of this and more on this week’s episode of the On Brand podcast. About Allen Adamson Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co, NYU Stern School of Business Adjunct Professor of Marketing, and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and his latest Shift Ahead. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Episode Highlights Part of marketing success is stepping back and looking. Today, too often we’re focused on what’s happening right now. As a result, we miss the opportunity for marketing innovation. As Allen notes, “People were standing on the street yelling for a ride forever. It took awhile to see that there was an opportunity there for brands like Uber and Lyft.” What’s changed most about branding today? “In the good old days, there were a couple of choices. Now when you watch people are viewing everywhere.” “We have too much information and not the right type.” Allen shared experiences from his time at Unilever and Pepsi, and how they focused disproportionately on Colgate and Coke. This reminded Allen of a lesson from tennis, you want to “hit the ball to where the other person is not.” How do you know when it’s time for your brand to make a shift? “If you wait for your customers to tell you where to go next you’re probably too late.” What brand has made Allen smile recently? Netflix — “The have taken over our content in such a clever way.” To learn more, go to metaforce.co and check out Allen’s new book at ShiftAheadBook.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Jun 2019 10:00:00 -0000 full Nick Westergaard “Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to... “Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to understand. We discussed all of this and more on this week’s episode of the On Brand podcast. About Allen Adamson Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co, NYU Stern School of Business Adjunct Professor of Marketing, and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and his latest Shift Ahead. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Episode Highlights Part of marketing success is stepping back and looking. Today, too often we’re focused on what’s happening right now. As a result, we miss the opportunity for marketing innovation. As Allen notes, “People were standing on the street yelling for a ride forever. It took awhile to see that there was an opportunity there for brands like Uber and Lyft.” What’s changed most about branding today? “In the good old days, there were a couple of choices. Now when you watch people are viewing everywhere.” “We have too much information and not the right type.” Allen shared experiences from his time at Unilever and Pepsi, and how they focused disproportionately on Colgate and Coke. This reminded Allen of a lesson from tennis, you want to “hit the ball to where the other person is not.” How do you know when it’s time for your brand to make a shift? “If you wait for your customers to tell you where to go next you’re probably too late.” What brand has made Allen smile recently? Netflix — “The have taken over our content in such a clever way.” To learn more, go to metaforce.co and check out Allen’s new book at ShiftAheadBook.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to understand. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Allen Adamson

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co, NYU Stern School of Business Adjunct Professor of Marketing, and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and his latest Shift Ahead. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

Episode Highlights

Part of marketing success is stepping back and looking. Today, too often we’re focused on what’s happening right now. As a result, we miss the opportunity for marketing innovation. As Allen notes, “People were standing on the street yelling for a ride forever. It took awhile to see that there was an opportunity there for brands like Uber and Lyft.”

What’s changed most about branding today? “In the good old days, there were a couple of choices. Now when you watch people are viewing everywhere.”

“We have too much information and not the right type.” Allen shared experiences from his time at Unilever and Pepsi, and how they focused disproportionately on Colgate and Coke. This reminded Allen of a lesson from tennis, you want to “hit the ball to where the other person is not.”

How do you know when it’s time for your brand to make a shift? “If you wait for your customers to tell you where to go next you’re probably too late.”

What brand has made Allen smile recently? Netflix — “The have taken over our content in such a clever way.”

To learn more, go to metaforce.co and check out Allen’s new book at ShiftAheadBook.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1532 no How to Orchestrate Your Brand Experience with Karin Soukup https://onbrand.libsyn.com/how-to-orchestrate-your-brand-experience-with-karin-soukup "Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time answering this question with clients and helping them develop innovative solutions. We discussed all of this and more this week on the show. About Karin Soukup Karin is an award-winning creative lead and design educator with over 15 years of multi-platform experience focusing on strategic product innovation, experience design, branding and systems-thinking for work across the private, public, and non-profit sectors. Her contributions have been recognized by Graphis, Type Directors Club, Eye Magazine, Communication Arts, AIGA, the Society of Publication Designers, Brand New, The Center for Plain Language, and The Emmys. Episode Highlights “Experience design is the orchestration of feelings.” As this episode is focused on design, we spent a lot of time talking about intention-setting. How do you go about designing feelings? “You have to start with the customer journey.” This follows Karin’s own career as part of the team at IDEO, where they focused on human-centered design. You have to “get embedded in someone’s life. Specifically this means shop alongs, following people through their day, the magnets on their refrigerators.” Everything! What about the naysayers? “Often they can be converted if you make them a part of it. You have to ask yourself, how people can get skin into the game?” What brand has made Karin smile recently? “Can I say more than one?” Karin shared some recent smiles that came as the result of Sun-Maid Raisins and The New York Times’s march push. To learn more, go to wearecollins.com and follow her on Instagram. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Jun 2019 10:00:00 -0000 full Nick Westergaard "Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time... "Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time answering this question with clients and helping them develop innovative solutions. We discussed all of this and more this week on the show. About Karin Soukup Karin is an award-winning creative lead and design educator with over 15 years of multi-platform experience focusing on strategic product innovation, experience design, branding and systems-thinking for work across the private, public, and non-profit sectors. Her contributions have been recognized by Graphis, Type Directors Club, Eye Magazine, Communication Arts, AIGA, the Society of Publication Designers, Brand New, The Center for Plain Language, and The Emmys. Episode Highlights “Experience design is the orchestration of feelings.” As this episode is focused on design, we spent a lot of time talking about intention-setting. How do you go about designing feelings? “You have to start with the customer journey.” This follows Karin’s own career as part of the team at IDEO, where they focused on human-centered design. You have to “get embedded in someone’s life. Specifically this means shop alongs, following people through their day, the magnets on their refrigerators.” Everything! What about the naysayers? “Often they can be converted if you make them a part of it. You have to ask yourself, how people can get skin into the game?” What brand has made Karin smile recently? “Can I say more than one?” Karin shared some recent smiles that came as the result of Sun-Maid Raisins and The New York Times’s march push. To learn more, go to wearecollins.com and follow her on Instagram. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices "Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time answering this question with clients and helping them develop innovative solutions. We discussed all of this and more this week on the show.

About Karin Soukup

Karin is an award-winning creative lead and design educator with over 15 years of multi-platform experience focusing on strategic product innovation, experience design, branding and systems-thinking for work across the private, public, and non-profit sectors. Her contributions have been recognized by Graphis, Type Directors Club, Eye Magazine, Communication Arts, AIGA, the Society of Publication Designers, Brand New, The Center for Plain Language, and The Emmys.

Episode Highlights

“Experience design is the orchestration of feelings.” As this episode is focused on design, we spent a lot of time talking about intention-setting.

How do you go about designing feelings? “You have to start with the customer journey.” This follows Karin’s own career as part of the team at IDEO, where they focused on human-centered design. You have to “get embedded in someone’s life. Specifically this means shop alongs, following people through their day, the magnets on their refrigerators.” Everything!

What about the naysayers? “Often they can be converted if you make them a part of it. You have to ask yourself, how people can get skin into the game?”

What brand has made Karin smile recently? “Can I say more than one?” Karin shared some recent smiles that came as the result of Sun-Maid Raisins and The New York Times’s march push.

To learn more, go to wearecollins.com and follow her on Instagram.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1619 no Finding the Epicenter of Branding and Culture with Dennis Hahn https://onbrand.libsyn.com/finding-the-epicenter-of-branding-and-culture-with-dennis-hahn “Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with Dennis Hahn, chief strategy officer at Liquid. About Dennis Hahn As chief strategy officer at Liquid, Dennis Hahn is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include John Deere, HP, Microsoft, Motorola, Nasdaq, PayPal and Walmart. Prior to joining Liquid, Dennis spent 10 years as the president and chief strategy officer of ID Branding, a multi-disciplinary agency that grows meaningful brands for consumers and employees. It was here that he worked closely with cultural anthropologists to pioneer methods that help organizations enculturate their brands with their employees and customers. Working with the leadership teams of companies like Microsoft, Intel, Symantec, SAIF and Mercy, Dennis has provided his expertise to create alignment and commitment to organization-wide brand culture programs. Dennis holds a bachelor’s degree in graphic design from Portland State University. He was also an adjunct professor at PSU for eight years, where he taught strategy through the university’s Professional Development Center. Dennis has spoken at numerous conferences about branding and strategy and has written on the subject of brand culture. Episode Highlights The epicenter of branding and culture. “Today the new power trio in brand culture is the CMO, the CHRO, and the CEO.” Together this group needs to lead the creation of a culture platform that aligns with the brand platform. “You said the A word.” When Dennis mentioned authenticity, I asked how we can better tackle this buzzword. “The ‘90s was really the golden era of modern branding with the Nike ads … In the 2000s the internet exposed what brands were doing.” Today brands have to walk the talk. What’s swarming? Once I heard the name of Liquid’s signature brand development process I had to know more. “If design thinking and Lean Startup had a baby it would be our process. We get a bunch of minds together to swarm the problem.” This leads to divergent thinking and innovative solutions. What brand has made Dennis smile recently? “I’ve been pleasantly surprised by Alaskan Airlines. I don’t know about you but I never smile when I get on airplanes but I’ve loved seeing this brand evolve.” To learn more, go to the Liquid agency website, connect with Dennis on LinkedIn, and, for extra fun, check out his mixology website vivalacocktail.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 May 2019 10:00:00 -0000 full Nick Westergaard “Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with... “Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with Dennis Hahn, chief strategy officer at Liquid. About Dennis Hahn As chief strategy officer at Liquid, Dennis Hahn is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include John Deere, HP, Microsoft, Motorola, Nasdaq, PayPal and Walmart. Prior to joining Liquid, Dennis spent 10 years as the president and chief strategy officer of ID Branding, a multi-disciplinary agency that grows meaningful brands for consumers and employees. It was here that he worked closely with cultural anthropologists to pioneer methods that help organizations enculturate their brands with their employees and customers. Working with the leadership teams of companies like Microsoft, Intel, Symantec, SAIF and Mercy, Dennis has provided his expertise to create alignment and commitment to organization-wide brand culture programs. Dennis holds a bachelor’s degree in graphic design from Portland State University. He was also an adjunct professor at PSU for eight years, where he taught strategy through the university’s Professional Development Center. Dennis has spoken at numerous conferences about branding and strategy and has written on the subject of brand culture. Episode Highlights The epicenter of branding and culture. “Today the new power trio in brand culture is the CMO, the CHRO, and the CEO.” Together this group needs to lead the creation of a culture platform that aligns with the brand platform. “You said the A word.” When Dennis mentioned authenticity, I asked how we can better tackle this buzzword. “The ‘90s was really the golden era of modern branding with the Nike ads … In the 2000s the internet exposed what brands were doing.” Today brands have to walk the talk. What’s swarming? Once I heard the name of Liquid’s signature brand development process I had to know more. “If design thinking and Lean Startup had a baby it would be our process. We get a bunch of minds together to swarm the problem.” This leads to divergent thinking and innovative solutions. What brand has made Dennis smile recently? “I’ve been pleasantly surprised by Alaskan Airlines. I don’t know about you but I never smile when I get on airplanes but I’ve loved seeing this brand evolve.” To learn more, go to the Liquid agency website, connect with Dennis on LinkedIn, and, for extra fun, check out his mixology website vivalacocktail.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with Dennis Hahn, chief strategy officer at Liquid.

About Dennis Hahn

As chief strategy officer at Liquid, Dennis Hahn is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include John Deere, HP, Microsoft, Motorola, Nasdaq, PayPal and Walmart.

Prior to joining Liquid, Dennis spent 10 years as the president and chief strategy officer of ID Branding, a multi-disciplinary agency that grows meaningful brands for consumers and employees. It was here that he worked closely with cultural anthropologists to pioneer methods that help organizations enculturate their brands with their employees and customers. Working with the leadership teams of companies like Microsoft, Intel, Symantec, SAIF and Mercy, Dennis has provided his expertise to create alignment and commitment to organization-wide brand culture programs.

Dennis holds a bachelor’s degree in graphic design from Portland State University. He was also an adjunct professor at PSU for eight years, where he taught strategy through the university’s Professional Development Center. Dennis has spoken at numerous conferences about branding and strategy and has written on the subject of brand culture.

Episode Highlights

The epicenter of branding and culture. “Today the new power trio in brand culture is the CMO, the CHRO, and the CEO.” Together this group needs to lead the creation of a culture platform that aligns with the brand platform.

“You said the A word.” When Dennis mentioned authenticity, I asked how we can better tackle this buzzword. “The ‘90s was really the golden era of modern branding with the Nike ads … In the 2000s the internet exposed what brands were doing.” Today brands have to walk the talk.

What’s swarming? Once I heard the name of Liquid’s signature brand development process I had to know more. “If design thinking and Lean Startup had a baby it would be our process. We get a bunch of minds together to swarm the problem.” This leads to divergent thinking and innovative solutions.

What brand has made Dennis smile recently? “I’ve been pleasantly surprised by Alaskan Airlines. I don’t know about you but I never smile when I get on airplanes but I’ve loved seeing this brand evolve.”

To learn more, go to the Liquid agency website, connect with Dennis on LinkedIn, and, for extra fun, check out his mixology website vivalacocktail.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1661 no Creating a Heart-Centered Brand with Stephanie Nivinskus https://onbrand.libsyn.com/creating-a-heart-centered-brand-with-stephanie-nivinskus “Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart, leadership and culture, and more. About Stephanie Nivinskus Stephanie Nivinskus is CEO of SizzleForce Marketing, a strategic copywriting agency. Since 1995, Stephanie has developed brand-building campaigns that have been used by Fortune 500 companies, including Starbucks, Quicksilver, and The National Football League, along with hundreds of small, privately owned companies. She also is the creator of SizzleForce Marketing Academy, a digital training platform for small business owners who want to learn how to master their own marketing. She has written for Forbes and Entrepreneur magazines and is the author of the Internataional #1 Bestseller, Absolutely Unforgettable: The Entrepreneur's Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World. Episode Highlights “We live in a very plastic world. We’ve lost the heart connection.” While Stephanie admits that there’s a time and a place for atomization, it’s resulting in falling out of touch with our connections and customers. She shared a story about how T-Mobile’s customer service delighted her by flipping the script. How can you create brand with heart? “Start by identifying why the company is here. What is the story behind the startup.” From here, Stephanie reminds us you have to share it. Building brands with heart starts internally. “Call a company-wide meeting” and tell the company’s story. Explain why you’re here. “Help them understand that the job they do isn’t just a job." What brand has made Stephanie smile recently? As the mother of teenage boys, Stephanie is a big fan of the Poo~Pourri brand. I reminded her of our interview with Poo~Pourri founder and CEO Suzy Batiz on the On Brand podcast. To learn more, go to sizzleforce.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 May 2019 10:00:00 -0000 full Nick Westergaard “Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart,... “Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart, leadership and culture, and more. About Stephanie Nivinskus Stephanie Nivinskus is CEO of SizzleForce Marketing, a strategic copywriting agency. Since 1995, Stephanie has developed brand-building campaigns that have been used by Fortune 500 companies, including Starbucks, Quicksilver, and The National Football League, along with hundreds of small, privately owned companies. She also is the creator of SizzleForce Marketing Academy, a digital training platform for small business owners who want to learn how to master their own marketing. She has written for Forbes and Entrepreneur magazines and is the author of the Internataional #1 Bestseller, Absolutely Unforgettable: The Entrepreneur's Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World. Episode Highlights “We live in a very plastic world. We’ve lost the heart connection.” While Stephanie admits that there’s a time and a place for atomization, it’s resulting in falling out of touch with our connections and customers. She shared a story about how T-Mobile’s customer service delighted her by flipping the script. How can you create brand with heart? “Start by identifying why the company is here. What is the story behind the startup.” From here, Stephanie reminds us you have to share it. Building brands with heart starts internally. “Call a company-wide meeting” and tell the company’s story. Explain why you’re here. “Help them understand that the job they do isn’t just a job." What brand has made Stephanie smile recently? As the mother of teenage boys, Stephanie is a big fan of the Poo~Pourri brand. I reminded her of our interview with Poo~Pourri founder and CEO Suzy Batiz on the On Brand podcast. To learn more, go to sizzleforce.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart, leadership and culture, and more.

About Stephanie Nivinskus

Stephanie Nivinskus is CEO of SizzleForce Marketing, a strategic copywriting agency. Since 1995, Stephanie has developed brand-building campaigns that have been used by Fortune 500 companies, including Starbucks, Quicksilver, and The National Football League, along with hundreds of small, privately owned companies. She also is the creator of SizzleForce Marketing Academy, a digital training platform for small business owners who want to learn how to master their own marketing. She has written for Forbes and Entrepreneur magazines and is the author of the Internataional #1 Bestseller, Absolutely Unforgettable: The Entrepreneur's Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World.

Episode Highlights

“We live in a very plastic world. We’ve lost the heart connection.” While Stephanie admits that there’s a time and a place for atomization, it’s resulting in falling out of touch with our connections and customers. She shared a story about how T-Mobile’s customer service delighted her by flipping the script.

How can you create brand with heart? “Start by identifying why the company is here. What is the story behind the startup.” From here, Stephanie reminds us you have to share it.

Building brands with heart starts internally. “Call a company-wide meeting” and tell the company’s story. Explain why you’re here. “Help them understand that the job they do isn’t just a job."

What brand has made Stephanie smile recently? As the mother of teenage boys, Stephanie is a big fan of the Poo~Pourri brand. I reminded her of our interview with Poo~Pourri founder and CEO Suzy Batiz on the On Brand podcast.

To learn more, go to sizzleforce.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1685 no Bridging the Brand Activation Gap with Mitch Duckler https://onbrand.libsyn.com/bridging-the-brand-activation-gap-with-mitch-duckler “If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable Brand and founder of Full Surge was my guest this week on the On Brand podcast. About Mitch Duckler Mitch Duckler is author of The Indispensable Brand, and a founder and managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago, Illinois. He has more than 25 years of brand management and management consulting experience, at Unilever, The Coca-Cola Company, Vivaldi Partners Group, and Prophet, where he co-led the brand strategy practice area. His client base includes Fortune 500 companies and numerous world-class brands, such as Boeing, Deloitte, and General Electric. Mitch is a faculty member of the Association of National Advertisers (ANA) School of Marketing. Episode Highlights The trouble with brand strategy. It has to work at both the 1,000-foot level and the 10-foot level. Mitch shared some of his favorite tactics for bridging this brand-activation gap across the three phases of experience — pre-purchase, purchase, and post-purchase. Who is a truly indispensable brand? I had to ask. “Starbucks is a brand that’s indispensable even though you can get coffee elsewhere.” What can you do to make your brand indispensable? Start with the “journalist questions” — what, how, why, and who. Mitch recommends using these lenses to identify what’s truly unique about your business and your brand. What brand has made Mitch smile recently? Peloton! Mitch shared how the brand took something as pedestrian (pun intended) as stationary biking and turned it into a social movement. To learn more, go to fullsurge.com and connect with Mitch on Twitter and LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 May 2019 10:00:00 -0000 full Nick Westergaard “If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable... “If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable Brand and founder of Full Surge was my guest this week on the On Brand podcast. About Mitch Duckler Mitch Duckler is author of The Indispensable Brand, and a founder and managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago, Illinois. He has more than 25 years of brand management and management consulting experience, at Unilever, The Coca-Cola Company, Vivaldi Partners Group, and Prophet, where he co-led the brand strategy practice area. His client base includes Fortune 500 companies and numerous world-class brands, such as Boeing, Deloitte, and General Electric. Mitch is a faculty member of the Association of National Advertisers (ANA) School of Marketing. Episode Highlights The trouble with brand strategy. It has to work at both the 1,000-foot level and the 10-foot level. Mitch shared some of his favorite tactics for bridging this brand-activation gap across the three phases of experience — pre-purchase, purchase, and post-purchase. Who is a truly indispensable brand? I had to ask. “Starbucks is a brand that’s indispensable even though you can get coffee elsewhere.” What can you do to make your brand indispensable? Start with the “journalist questions” — what, how, why, and who. Mitch recommends using these lenses to identify what’s truly unique about your business and your brand. What brand has made Mitch smile recently? Peloton! Mitch shared how the brand took something as pedestrian (pun intended) as stationary biking and turned it into a social movement. To learn more, go to fullsurge.com and connect with Mitch on Twitter and LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable Brand and founder of Full Surge was my guest this week on the On Brand podcast.

About Mitch Duckler

Mitch Duckler is author of The Indispensable Brand, and a founder and managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago, Illinois. He has more than 25 years of brand management and management consulting experience, at Unilever, The Coca-Cola Company, Vivaldi Partners Group, and Prophet, where he co-led the brand strategy practice area. His client base includes Fortune 500 companies and numerous world-class brands, such as Boeing, Deloitte, and General Electric. Mitch is a faculty member of the Association of National Advertisers (ANA) School of Marketing.

Episode Highlights

The trouble with brand strategy. It has to work at both the 1,000-foot level and the 10-foot level. Mitch shared some of his favorite tactics for bridging this brand-activation gap across the three phases of experience — pre-purchase, purchase, and post-purchase.

Who is a truly indispensable brand? I had to ask. “Starbucks is a brand that’s indispensable even though you can get coffee elsewhere.”

What can you do to make your brand indispensable? Start with the “journalist questions” — what, how, why, and who. Mitch recommends using these lenses to identify what’s truly unique about your business and your brand.

What brand has made Mitch smile recently? Peloton! Mitch shared how the brand took something as pedestrian (pun intended) as stationary biking and turned it into a social movement.

To learn more, go to fullsurge.com and connect with Mitch on Twitter and LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1644 no Mapping a Customer-First Journey with Nancie McDonnell Ruder https://onbrand.libsyn.com/mapping-a-your-customer-first-journey-with-nancie-ruder-mcdowell “Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy enough and yet … I discussed being a generalist, naming, and customer-journey mapping with Nancie McDonnell Ruder, fonder of Noetic Consultants, this week on the On Brand podcast. About Nancie McDonnell Ruder Nancie McDonnell Ruder’s 25-year career began at the Leo Burnett Company where she worked in account management and strategy for Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. In 2002, Nancie founded Noetic Consultants with the goal of becoming an effective extension of her clients’ teams. The word “noetic” is related to one’s intellect and thinking. Nancie chose this name for the company because it reflects her team’s commitment to helping clients strategically think through their challenges so that, together, they can take the actions necessary to get to the best possible outcomes. Noetic’s clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. She is also the author of Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science, and the creator of the Noetic Art & Science Assessment ™. Nancie is actively involved in many industry, education and community endeavors: 2018 Enterprising Women Champion: an international award for female entrepreneurs whose fast-growth companies also invest in significant community efforts Speaker at the 2016 and 2017 4A’s Strat Fest Adjunct professor at Georgetown University (my undergraduate alma mater) teaching Marketing Strategy Member of DC Chapter of the Women’s Presidents Organization Advisory Board member of Accelerent, a business development consortium designed to serve the business community and Enterprising Women Organization Episode Highlights What does Jack and Jill have to do with marketing? Nancie used this classic storytelling framework to tell stories on how marketers succeed today. She also used it to address the common misconception “jack of all trades, master of none.” “Today it’s important to be a generalist.” This runs counter intuitive as many—especially in the agency world—are told to specialize. That doesn’t matter as much as being a good leader and, as Nancie notes, deciding “who you assemble on your team.” What are the biggest things most marketers and marketing students miss? As an educator at Georgetown and ANA workshop leader, I couldn’t wait to ask Nancie this. “Starting with the customer in mind.” How can we do better at this? “I’m a big believer in the Who, What, How Framework. We also do a lot of customer journey experience mapping." What brand has made Nancie smile recently? Nancie pointed us to Casper Mattresses. They have a “make-you-smile voice” that reinforces our “love affair with sleep." To learn more, follow Nancie on LinkedIn and Twitter and check out her marketing book Jack and Jill Went Up a Hill on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 May 2019 10:00:00 -0000 full Nick Westergaard “Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy... “Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy enough and yet … I discussed being a generalist, naming, and customer-journey mapping with Nancie McDonnell Ruder, fonder of Noetic Consultants, this week on the On Brand podcast. About Nancie McDonnell Ruder Nancie McDonnell Ruder’s 25-year career began at the Leo Burnett Company where she worked in account management and strategy for Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. In 2002, Nancie founded Noetic Consultants with the goal of becoming an effective extension of her clients’ teams. The word “noetic” is related to one’s intellect and thinking. Nancie chose this name for the company because it reflects her team’s commitment to helping clients strategically think through their challenges so that, together, they can take the actions necessary to get to the best possible outcomes. Noetic’s clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. She is also the author of Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science, and the creator of the Noetic Art & Science Assessment ™. Nancie is actively involved in many industry, education and community endeavors: 2018 Enterprising Women Champion: an international award for female entrepreneurs whose fast-growth companies also invest in significant community efforts Speaker at the 2016 and 2017 4A’s Strat Fest Adjunct professor at Georgetown University (my undergraduate alma mater) teaching Marketing Strategy Member of DC Chapter of the Women’s Presidents Organization Advisory Board member of Accelerent, a business development consortium designed to serve the business community and Enterprising Women Organization Episode Highlights What does Jack and Jill have to do with marketing? Nancie used this classic storytelling framework to tell stories on how marketers succeed today. She also used it to address the common misconception “jack of all trades, master of none.” “Today it’s important to be a generalist.” This runs counter intuitive as many—especially in the agency world—are told to specialize. That doesn’t matter as much as being a good leader and, as Nancie notes, deciding “who you assemble on your team.” What are the biggest things most marketers and marketing students miss? As an educator at Georgetown and ANA workshop leader, I couldn’t wait to ask Nancie this. “Starting with the customer in mind.” How can we do better at this? “I’m a big believer in the Who, What, How Framework. We also do a lot of customer journey experience mapping." What brand has made Nancie smile recently? Nancie pointed us to Casper Mattresses. They have a “make-you-smile voice” that reinforces our “love affair with sleep." To learn more, follow Nancie on LinkedIn and Twitter and check out her marketing book Jack and Jill Went Up a Hill on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices “Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy enough and yet … I discussed being a generalist, naming, and customer-journey mapping with Nancie McDonnell Ruder, fonder of Noetic Consultants, this week on the On Brand podcast.

About Nancie McDonnell Ruder

Nancie McDonnell Ruder’s 25-year career began at the Leo Burnett Company where she worked in account management and strategy for Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. In 2002, Nancie founded Noetic Consultants with the goal of becoming an effective extension of her clients’ teams. The word “noetic” is related to one’s intellect and thinking. Nancie chose this name for the company because it reflects her team’s commitment to helping clients strategically think through their challenges so that, together, they can take the actions necessary to get to the best possible outcomes.

Noetic’s clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. She is also the author of Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science, and the creator of the Noetic Art & Science Assessment ™.

Nancie is actively involved in many industry, education and community endeavors:

  • 2018 Enterprising Women Champion: an international award for female entrepreneurs whose fast-growth companies also invest in significant community efforts
  • Speaker at the 2016 and 2017 4A’s Strat Fest
  • Adjunct professor at Georgetown University (my undergraduate alma mater) teaching Marketing Strategy
  • Member of DC Chapter of the Women’s Presidents Organization
  • Advisory Board member of Accelerent, a business development consortium designed to serve the business community and Enterprising Women Organization

Episode Highlights

What does Jack and Jill have to do with marketing? Nancie used this classic storytelling framework to tell stories on how marketers succeed today. She also used it to address the common misconception “jack of all trades, master of none.”

“Today it’s important to be a generalist.” This runs counter intuitive as many—especially in the agency world—are told to specialize. That doesn’t matter as much as being a good leader and, as Nancie notes, deciding “who you assemble on your team.”

What are the biggest things most marketers and marketing students miss? As an educator at Georgetown and ANA workshop leader, I couldn’t wait to ask Nancie this. “Starting with the customer in mind.” How can we do better at this? “I’m a big believer in the Who, What, How Framework. We also do a lot of customer journey experience mapping."

What brand has made Nancie smile recently? Nancie pointed us to Casper Mattresses. They have a “make-you-smile voice” that reinforces our “love affair with sleep."

To learn more, follow Nancie on LinkedIn and Twitter and check out her marketing book Jack and Jill Went Up a Hill on Amazon.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1743 no Cultivating a Creative Culture with Justin Dauer https://onbrand.libsyn.com/cultivating-a-creative-culture-with-justin-dauer “Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a Creative Culture. The author Justin Dauer is my guest on this week’s episode of the On Brand podcast. About Justin Dauer Justin Dauer is the author of Cultivating a Creative Culture. The belief behind his book is simple: a happy and well-supported employee is a fueled, charged, inspired creator. Quality of work is elevated, quality of life is strengthened, and the organization’s brand becomes organically championed by the very people it supports. Justin graduated from The School of the Art Institute of Chicago. With Josef Müller-Brockmann and user advocacy claiming equal parts of his creative heart, he’s crafted digital experiences for clients like Sony, Chase, SRAM, IBM, and the U.S. Department of Energy. Through bloodshot tunnel vision, he’s drawn from those career experiences across agency side, client side, design studio, and pure tech to foster healthy, dynamic, supportive creative cultures. Episode Highlights “Brand and culture are synonymous.” As Justin said, “Some of the best ideas come from people at all levels. Not just the product or marketing team.” This also send a strong message to the rest of the team that “everyone’s ideas are valued.” “Some brands put a muzzle on their people.” And when they do, they miss out on the enormous potential that can be leverage when employees organically champion the brand. Who does a great job of this? Justin shared some of his favorite examples including Clear Left, Shopify, and Hubspot. What brand has made Justin smile recently? A self-proclaimed denim elitist, Justin shared the Japanese denim brand Iron Heart for the powerful experiences he’s had as a customer. To learn more, connect with Justin on Twitter and Instagram, check out his website, and his new book Cultivating a Creative Culture. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Apr 2019 10:30:00 -0000 full Nick Westergaard “Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a... “Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a Creative Culture. The author Justin Dauer is my guest on this week’s episode of the On Brand podcast. About Justin Dauer Justin Dauer is the author of Cultivating a Creative Culture. The belief behind his book is simple: a happy and well-supported employee is a fueled, charged, inspired creator. Quality of work is elevated, quality of life is strengthened, and the organization’s brand becomes organically championed by the very people it supports. Justin graduated from The School of the Art Institute of Chicago. With Josef Müller-Brockmann and user advocacy claiming equal parts of his creative heart, he’s crafted digital experiences for clients like Sony, Chase, SRAM, IBM, and the U.S. Department of Energy. Through bloodshot tunnel vision, he’s drawn from those career experiences across agency side, client side, design studio, and pure tech to foster healthy, dynamic, supportive creative cultures. Episode Highlights “Brand and culture are synonymous.” As Justin said, “Some of the best ideas come from people at all levels. Not just the product or marketing team.” This also send a strong message to the rest of the team that “everyone’s ideas are valued.” “Some brands put a muzzle on their people.” And when they do, they miss out on the enormous potential that can be leverage when employees organically champion the brand. Who does a great job of this? Justin shared some of his favorite examples including Clear Left, Shopify, and Hubspot. What brand has made Justin smile recently? A self-proclaimed denim elitist, Justin shared the Japanese denim brand Iron Heart for the powerful experiences he’s had as a customer. To learn more, connect with Justin on Twitter and Instagram, check out his website, and his new book Cultivating a Creative Culture. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a Creative Culture. The author Justin Dauer is my guest on this week’s episode of the On Brand podcast.

About Justin Dauer

Justin Dauer is the author of Cultivating a Creative Culture. The belief behind his book is simple: a happy and well-supported employee is a fueled, charged, inspired creator. Quality of work is elevated, quality of life is strengthened, and the organization’s brand becomes organically championed by the very people it supports. Justin graduated from The School of the Art Institute of Chicago. With Josef Müller-Brockmann and user advocacy claiming equal parts of his creative heart, he’s crafted digital experiences for clients like Sony, Chase, SRAM, IBM, and the U.S. Department of Energy. Through bloodshot tunnel vision, he’s drawn from those career experiences across agency side, client side, design studio, and pure tech to foster healthy, dynamic, supportive creative cultures.

Episode Highlights

“Brand and culture are synonymous.” As Justin said, “Some of the best ideas come from people at all levels. Not just the product or marketing team.” This also send a strong message to the rest of the team that “everyone’s ideas are valued.”

“Some brands put a muzzle on their people.” And when they do, they miss out on the enormous potential that can be leverage when employees organically champion the brand.

Who does a great job of this? Justin shared some of his favorite examples including Clear Left, Shopify, and Hubspot.

What brand has made Justin smile recently? A self-proclaimed denim elitist, Justin shared the Japanese denim brand Iron Heart for the powerful experiences he’s had as a customer.

To learn more, connect with Justin on Twitter and Instagram, check out his website, and his new book Cultivating a Creative Culture.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1725 no How Brands Can Apply Design Thinking with Alain Sylvain https://onbrand.libsyn.com/how-brands-can-apply-design-thinking-with-alain-sylvain “People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work on this week’s episode of the On Brand podcast. About Alain Sylvain Alain Sylvain is the founder and CEO of Sylvain Labs, a strategy and design consultancy that helps companies seize the reality and potential of their business, products and brands. Clients include, Google, American Express, Airbnb, Spotify, Blackrock, Samsung, Pepsico, AB InBev, Jet, IKEA, GM, Sonos, the NBA, and others. Founded in 2010, the company is headquartered in NYC, with offices in Amsterdam and Richmond, VA, and a Certified B-Corporation. In addition to Sylvain Labs, Alain is a partner and investor in several ventures, including Master + Dynamic, a design-driven, premium audio brand, So Choice Softworks, a mobile gaming company, Lilo, an açai bowl company, and PetMio, a smart pet food startup. In addition, he has served as executive producer on short documentaries, including Some Kind of Quest and Instafame. He has been featured in various news outlets and is a current board member of Plus Pool and the VCU Brandcenter. Episode Highlights The trouble with strategy and design. “People tend to see strategy and design as two separate things — maybe we’re part of the problem because we list them together!” Alain laughed. Design means many things. It can be “at the Adobe level” (graphic design) but it also means design thinking. With a plethora of definitions, what does design thinking actually mean? “It’s really more of a statement about what it’s not. It’s not graphic design. It’s about channeling the end user as you think and design.” We also talked about how business can corrupt words and phrases like design thinking and story. Where does Alain see design thinking at work? "Look at any major category — in mattresses you have Casper, in eyewear you have Warby Parker, in insurance there’s Oscar. Design is at the core of all of these.” What brand has made Alain smile recently? “There’s something magical going on at Spotify. It’s a brand — despite their best attempts! But is has utility in my life.” To learn more, go to the Sylvain Labs website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Apr 2019 10:00:00 -0000 full Nick Westergaard “People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work on this... “People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work on this week’s episode of the On Brand podcast. About Alain Sylvain Alain Sylvain is the founder and CEO of Sylvain Labs, a strategy and design consultancy that helps companies seize the reality and potential of their business, products and brands. Clients include, Google, American Express, Airbnb, Spotify, Blackrock, Samsung, Pepsico, AB InBev, Jet, IKEA, GM, Sonos, the NBA, and others. Founded in 2010, the company is headquartered in NYC, with offices in Amsterdam and Richmond, VA, and a Certified B-Corporation. In addition to Sylvain Labs, Alain is a partner and investor in several ventures, including Master + Dynamic, a design-driven, premium audio brand, So Choice Softworks, a mobile gaming company, Lilo, an açai bowl company, and PetMio, a smart pet food startup. In addition, he has served as executive producer on short documentaries, including Some Kind of Quest and Instafame. He has been featured in various news outlets and is a current board member of Plus Pool and the VCU Brandcenter. Episode Highlights The trouble with strategy and design. “People tend to see strategy and design as two separate things — maybe we’re part of the problem because we list them together!” Alain laughed. Design means many things. It can be “at the Adobe level” (graphic design) but it also means design thinking. With a plethora of definitions, what does design thinking actually mean? “It’s really more of a statement about what it’s not. It’s not graphic design. It’s about channeling the end user as you think and design.” We also talked about how business can corrupt words and phrases like design thinking and story. Where does Alain see design thinking at work? "Look at any major category — in mattresses you have Casper, in eyewear you have Warby Parker, in insurance there’s Oscar. Design is at the core of all of these.” What brand has made Alain smile recently? “There’s something magical going on at Spotify. It’s a brand — despite their best attempts! But is has utility in my life.” To learn more, go to the Sylvain Labs website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work on this week’s episode of the On Brand podcast.

About Alain Sylvain

Alain Sylvain is the founder and CEO of Sylvain Labs, a strategy and design consultancy that helps companies seize the reality and potential of their business, products and brands. Clients include, Google, American Express, Airbnb, Spotify, Blackrock, Samsung, Pepsico, AB InBev, Jet, IKEA, GM, Sonos, the NBA, and others. Founded in 2010, the company is headquartered in NYC, with offices in Amsterdam and Richmond, VA, and a Certified B-Corporation.

In addition to Sylvain Labs, Alain is a partner and investor in several ventures, including Master + Dynamic, a design-driven, premium audio brand, So Choice Softworks, a mobile gaming company, Lilo, an açai bowl company, and PetMio, a smart pet food startup. In addition, he has served as executive producer on short documentaries, including Some Kind of Quest and Instafame.

He has been featured in various news outlets and is a current board member of Plus Pool and the VCU Brandcenter.

Episode Highlights

The trouble with strategy and design. “People tend to see strategy and design as two separate things — maybe we’re part of the problem because we list them together!” Alain laughed. Design means many things. It can be “at the Adobe level” (graphic design) but it also means design thinking.

With a plethora of definitions, what does design thinking actually mean? “It’s really more of a statement about what it’s not. It’s not graphic design. It’s about channeling the end user as you think and design.” We also talked about how business can corrupt words and phrases like design thinking and story.

Where does Alain see design thinking at work? "Look at any major category — in mattresses you have Casper, in eyewear you have Warby Parker, in insurance there’s Oscar. Design is at the core of all of these.”

What brand has made Alain smile recently? “There’s something magical going on at Spotify. It’s a brand — despite their best attempts! But is has utility in my life.”

To learn more, go to the Sylvain Labs website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1784 no Taming the Brand Experience Beast with Darren Coleman https://onbrand.libsyn.com/taming-the-brand-experience-beast-with-darren-coleman “Building a brand is everyone's job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi build standout brand experiences. We discussed how to tame this beast and more this week on the On Brand podcast. About Darren Coleman Darren Coleman has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He counts Johnson & Johnson, BUPA, Maybank, Orange, Saudi Telecom Company, Ooredoo and PepsiCo are amongst the brands he has helped. Darren is frequently invited to deliver keynote talks at international conferences, moderate panel discussions and roundtables, sit on expert panel boards and comment on brand-related issues in national and international media. He holds an MA in marketing (University of Nottingham) and PhD in B2B services brand marketing (University of Birmingham, UK. He’s the Founder and Managing Consultant at Wavelength Marketing. Wavelength specialises in helping services brands retain relevance through experiences they build. Darren has published Building brand Experiences: A Practical Guide to Retaining brand Relevance, with Kogan Page for global distribution and his book will be translated into Korean in 2020. Episode Highlights Brand experience vs. customer experience. Some of my favorite episodes of the On Brand podcast have explored the definitions we use as brand builders. Darren kicked off the show by noting that we use these two terms — brand experience and customer experience — interchangeably when they’re actually two very different things. “Customer experience is what it says. It’s what the customer experiences.” Brand experience is about your context, your brand, and how you bring it to life. “Brand building, for the most part, is a slow play.” Darren pointed out that many today are looking for quick results, even with branding. “An ROI perspective is problematic for brands." Who are some of Darren’s favorite examples? Virgin Atlantic (“Their CMO is passionate about the brand”) and Singapore Airlines. Building brand experience is everyone’s job. And HR doesn’t always know that. “Getting everyone on board is challenging. It can feel like moving a mammoth.” What brand has made Darren smile recently? Virgin Trains! Darren recently had a bad travel experience that they managed to recover. This too is part of developing a compelling brand experience. To learn more, connect with Darren on LinkedIn and check out the Wavelength Marketing website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Apr 2019 10:00:00 -0000 full Nick Westergaard “Building a brand is everyone's job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi... “Building a brand is everyone's job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi build standout brand experiences. We discussed how to tame this beast and more this week on the On Brand podcast. About Darren Coleman Darren Coleman has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He counts Johnson & Johnson, BUPA, Maybank, Orange, Saudi Telecom Company, Ooredoo and PepsiCo are amongst the brands he has helped. Darren is frequently invited to deliver keynote talks at international conferences, moderate panel discussions and roundtables, sit on expert panel boards and comment on brand-related issues in national and international media. He holds an MA in marketing (University of Nottingham) and PhD in B2B services brand marketing (University of Birmingham, UK. He’s the Founder and Managing Consultant at Wavelength Marketing. Wavelength specialises in helping services brands retain relevance through experiences they build. Darren has published Building brand Experiences: A Practical Guide to Retaining brand Relevance, with Kogan Page for global distribution and his book will be translated into Korean in 2020. Episode Highlights Brand experience vs. customer experience. Some of my favorite episodes of the On Brand podcast have explored the definitions we use as brand builders. Darren kicked off the show by noting that we use these two terms — brand experience and customer experience — interchangeably when they’re actually two very different things. “Customer experience is what it says. It’s what the customer experiences.” Brand experience is about your context, your brand, and how you bring it to life. “Brand building, for the most part, is a slow play.” Darren pointed out that many today are looking for quick results, even with branding. “An ROI perspective is problematic for brands." Who are some of Darren’s favorite examples? Virgin Atlantic (“Their CMO is passionate about the brand”) and Singapore Airlines. Building brand experience is everyone’s job. And HR doesn’t always know that. “Getting everyone on board is challenging. It can feel like moving a mammoth.” What brand has made Darren smile recently? Virgin Trains! Darren recently had a bad travel experience that they managed to recover. This too is part of developing a compelling brand experience. To learn more, connect with Darren on LinkedIn and check out the Wavelength Marketing website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Building a brand is everyone's job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi build standout brand experiences. We discussed how to tame this beast and more this week on the On Brand podcast.

About Darren Coleman

Darren Coleman has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He counts Johnson & Johnson, BUPA, Maybank, Orange, Saudi Telecom Company, Ooredoo and PepsiCo are amongst the brands he has helped. Darren is frequently invited to deliver keynote talks at international conferences, moderate panel discussions and roundtables, sit on expert panel boards and comment on brand-related issues in national and international media.

He holds an MA in marketing (University of Nottingham) and PhD in B2B services brand marketing (University of Birmingham, UK. He’s the Founder and Managing Consultant at Wavelength Marketing. Wavelength specialises in helping services brands retain relevance through experiences they build. Darren has published Building brand Experiences: A Practical Guide to Retaining brand Relevance, with Kogan Page for global distribution and his book will be translated into Korean in 2020.

Episode Highlights

Brand experience vs. customer experience. Some of my favorite episodes of the On Brand podcast have explored the definitions we use as brand builders. Darren kicked off the show by noting that we use these two terms — brand experience and customer experience — interchangeably when they’re actually two very different things.

“Customer experience is what it says. It’s what the customer experiences.” Brand experience is about your context, your brand, and how you bring it to life.

“Brand building, for the most part, is a slow play.” Darren pointed out that many today are looking for quick results, even with branding. “An ROI perspective is problematic for brands."

Who are some of Darren’s favorite examples? Virgin Atlantic (“Their CMO is passionate about the brand”) and Singapore Airlines.

Building brand experience is everyone’s job. And HR doesn’t always know that. “Getting everyone on board is challenging. It can feel like moving a mammoth.”

What brand has made Darren smile recently? Virgin Trains! Darren recently had a bad travel experience that they managed to recover. This too is part of developing a compelling brand experience.

To learn more, connect with Darren on LinkedIn and check out the Wavelength Marketing website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1771 no Winning Your Customers' Hearts and Minds with Kieran Flanagan https://onbrand.libsyn.com/winning-your-customers-hearts-and-minds-with-kieran-flanagan “One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He's responsible for managing all of HubSpot's global demand, acquisition of new users, monetization of freemium funnels, and leading the global marketing team. We discussed all of this and more on this week’s episode of the On Brand podcast. About Kieran Flanagan Kieran Flanagan is the VP of Marketing & Growth at HubSpot, and has helped add millions in additional traffic, users, and revenue to their bottom line. He's responsible for managing all of HubSpot's global demand, acquisition of new users, monetizing freemium funnels, and leading the global marketing team. Previously, Kieran served as Marketing Manager at Marketo and Salesforce, and launched the first inbound marketing campaign ever for Salesforce, which accomplished 70% of their annual traffic in just three weeks. Kieran is also an author, speaker, startup advisor, and hosts The Growth TL;DR Podcast every week. Kieran’s expertise is in generating additional traffic and improving conversion rates across multiple digital channels. He has a track record of helping brands 7x their organic traffic in under six months, and running experiments that double revenue and add millions of dollars in additional ARR. Kieran’s years of innovation and leadership in marketing has made him one of the industry’s most sought after speakers. He has traveled the world sharing his strategies for growth and content at over 50 marketing conferences (and counting). As the host of The Growth TL;DR podcast, Kieran and his guests share the growth secrets behind some of the fastest growing companies on the planet. Episode Highlights Hubspot’s Hearts-and-Minds Strategy. “Customers have never had this much choice — especially when it comes to software. Mind Content is for search.” It helps customers by “teaching them how to be better marketers. Heart Content is key because, “in a crowded market with competition, it’s important that brands have a point of view." Quality vs. quantity. It’s a conversation marketers love to have. However, as Kieran notes, it’s really not an“either or” situation. It’s “both and.” It can be a quantity game, “if the quantity is right for you — if the return is good." What brand has made Kieran smile recently? Burger King! “I don’t buy their products but I love their marketing,” Kieran said, noting their innovative approach to both talking about their competition and leveraging local search and AI. To learn more, go to hubspot.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Apr 2019 10:00:00 -0000 full Nick Westergaard “One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He's responsible for managing all of HubSpot's global... “One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He's responsible for managing all of HubSpot's global demand, acquisition of new users, monetization of freemium funnels, and leading the global marketing team. We discussed all of this and more on this week’s episode of the On Brand podcast. About Kieran Flanagan Kieran Flanagan is the VP of Marketing & Growth at HubSpot, and has helped add millions in additional traffic, users, and revenue to their bottom line. He's responsible for managing all of HubSpot's global demand, acquisition of new users, monetizing freemium funnels, and leading the global marketing team. Previously, Kieran served as Marketing Manager at Marketo and Salesforce, and launched the first inbound marketing campaign ever for Salesforce, which accomplished 70% of their annual traffic in just three weeks. Kieran is also an author, speaker, startup advisor, and hosts The Growth TL;DR Podcast every week. Kieran’s expertise is in generating additional traffic and improving conversion rates across multiple digital channels. He has a track record of helping brands 7x their organic traffic in under six months, and running experiments that double revenue and add millions of dollars in additional ARR. Kieran’s years of innovation and leadership in marketing has made him one of the industry’s most sought after speakers. He has traveled the world sharing his strategies for growth and content at over 50 marketing conferences (and counting). As the host of The Growth TL;DR podcast, Kieran and his guests share the growth secrets behind some of the fastest growing companies on the planet. Episode Highlights Hubspot’s Hearts-and-Minds Strategy. “Customers have never had this much choice — especially when it comes to software. Mind Content is for search.” It helps customers by “teaching them how to be better marketers. Heart Content is key because, “in a crowded market with competition, it’s important that brands have a point of view." Quality vs. quantity. It’s a conversation marketers love to have. However, as Kieran notes, it’s really not an“either or” situation. It’s “both and.” It can be a quantity game, “if the quantity is right for you — if the return is good." What brand has made Kieran smile recently? Burger King! “I don’t buy their products but I love their marketing,” Kieran said, noting their innovative approach to both talking about their competition and leveraging local search and AI. To learn more, go to hubspot.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He's responsible for managing all of HubSpot's global demand, acquisition of new users, monetization of freemium funnels, and leading the global marketing team. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Kieran Flanagan

Kieran Flanagan is the VP of Marketing & Growth at HubSpot, and has helped add millions in additional traffic, users, and revenue to their bottom line. He's responsible for managing all of HubSpot's global demand, acquisition of new users, monetizing freemium funnels, and leading the global marketing team. Previously, Kieran served as Marketing Manager at Marketo and Salesforce, and launched the first inbound marketing campaign ever for Salesforce, which accomplished 70% of their annual traffic in just three weeks. Kieran is also an author, speaker, startup advisor, and hosts The Growth TL;DR Podcast every week.

Kieran’s expertise is in generating additional traffic and improving conversion rates across multiple digital channels. He has a track record of helping brands 7x their organic traffic in under six months, and running experiments that double revenue and add millions of dollars in additional ARR.

Kieran’s years of innovation and leadership in marketing has made him one of the industry’s most sought after speakers. He has traveled the world sharing his strategies for growth and content at over 50 marketing conferences (and counting). As the host of The Growth TL;DR podcast, Kieran and his guests share the growth secrets behind some of the fastest growing companies on the planet.

Episode Highlights

Hubspot’s Hearts-and-Minds Strategy. “Customers have never had this much choice — especially when it comes to software. Mind Content is for search.” It helps customers by “teaching them how to be better marketers. Heart Content is key because, “in a crowded market with competition, it’s important that brands have a point of view."

Quality vs. quantity. It’s a conversation marketers love to have. However, as Kieran notes, it’s really not an“either or” situation. It’s “both and.” It can be a quantity game, “if the quantity is right for you — if the return is good."

What brand has made Kieran smile recently? Burger King! “I don’t buy their products but I love their marketing,” Kieran said, noting their innovative approach to both talking about their competition and leveraging local search and AI.

To learn more, go to hubspot.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1581 no Designing Meaningful Brand Experiences with Steve Denekas https://onbrand.libsyn.com/designing-meaningful-brand-experiences-with-steve-denekas “Experiences bring brand values to life.” As leader of the creative team at BASIC, Steve Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings a thoughtful process to everything he does. We discussed how he brings this design mindset to brand experiences this week on the On Brand podcast. About Steven Denekas Steven Denekas leads the creative team at BASIC®, designing experiences for the world’s most admired brands. He fosters creative environments that cultivate ideas both big and small. It all began behind the color copier at Kinkos and proceeded to the mount room of BBDO and the design studio of W+K, along the way winning awards for his work on Canadian Club, Levi’s®, and Dodge. Today, he brings raw energy, originality, and a poetic approach to digital experiences. His shifting career has shaped his current role building teams, methodologies, and practices that scale companies and deliver results for brands. His mission is simple: do work that creates legacies. Episode Highlights Balancing expertise and flexibility. It’s easy to follow known paths. However, to stand out today, you have to know when to make a leap of faith. “You have to be open to something that hits you in the heart. That kind of fluidity is something I think a lot about." The role of listening. “With leadership you have to listen first — then you can connect the dots.” Steven shared experiences about learning from clients “spewing all of their knowledge.” From punk rock to Star Trek. With similar backgrounds as misfit kids in Iowa, Steve and I discussed how powerful it can be to connect with communities and brands — like punk (Steve) and Star Trek (me). Brands like Nike do this masterfully. They stand for something but you also get to connect with them locally through their partnership with dance and other interest areas. What brand has made Steve smile recently? Glossier. Steve loves that the founder was told that she couldn’t create a startup in New York City and yet — she did. It all comes back to instinct. To learn more, check out the BASIC agency website, follow them on Instagram, and connect with Steven on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Apr 2019 10:00:00 -0000 full Nick Westergaard “Experiences bring brand values to life.” As leader of the creative team at BASIC, Steve Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings a thoughtful process to everything he... “Experiences bring brand values to life.” As leader of the creative team at BASIC, Steve Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings a thoughtful process to everything he does. We discussed how he brings this design mindset to brand experiences this week on the On Brand podcast. About Steven Denekas Steven Denekas leads the creative team at BASIC®, designing experiences for the world’s most admired brands. He fosters creative environments that cultivate ideas both big and small. It all began behind the color copier at Kinkos and proceeded to the mount room of BBDO and the design studio of W+K, along the way winning awards for his work on Canadian Club, Levi’s®, and Dodge. Today, he brings raw energy, originality, and a poetic approach to digital experiences. His shifting career has shaped his current role building teams, methodologies, and practices that scale companies and deliver results for brands. His mission is simple: do work that creates legacies. Episode Highlights Balancing expertise and flexibility. It’s easy to follow known paths. However, to stand out today, you have to know when to make a leap of faith. “You have to be open to something that hits you in the heart. That kind of fluidity is something I think a lot about." The role of listening. “With leadership you have to listen first — then you can connect the dots.” Steven shared experiences about learning from clients “spewing all of their knowledge.” From punk rock to Star Trek. With similar backgrounds as misfit kids in Iowa, Steve and I discussed how powerful it can be to connect with communities and brands — like punk (Steve) and Star Trek (me). Brands like Nike do this masterfully. They stand for something but you also get to connect with them locally through their partnership with dance and other interest areas. What brand has made Steve smile recently? Glossier. Steve loves that the founder was told that she couldn’t create a startup in New York City and yet — she did. It all comes back to instinct. To learn more, check out the BASIC agency website, follow them on Instagram, and connect with Steven on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Experiences bring brand values to life.” As leader of the creative team at BASIC, Steve Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings a thoughtful process to everything he does. We discussed how he brings this design mindset to brand experiences this week on the On Brand podcast.

About Steven Denekas

Steven Denekas leads the creative team at BASIC®, designing experiences for the world’s most admired brands. He fosters creative environments that cultivate ideas both big and small. It all began behind the color copier at Kinkos and proceeded to the mount room of BBDO and the design studio of W+K, along the way winning awards for his work on Canadian Club, Levi’s®, and Dodge. Today, he brings raw energy, originality, and a poetic approach to digital experiences. His shifting career has shaped his current role building teams, methodologies, and practices that scale companies and deliver results for brands. His mission is simple: do work that creates legacies.

Episode Highlights

Balancing expertise and flexibility. It’s easy to follow known paths. However, to stand out today, you have to know when to make a leap of faith. “You have to be open to something that hits you in the heart. That kind of fluidity is something I think a lot about."

The role of listening. “With leadership you have to listen first — then you can connect the dots.” Steven shared experiences about learning from clients “spewing all of their knowledge.”

From punk rock to Star Trek. With similar backgrounds as misfit kids in Iowa, Steve and I discussed how powerful it can be to connect with communities and brands — like punk (Steve) and Star Trek (me). Brands like Nike do this masterfully. They stand for something but you also get to connect with them locally through their partnership with dance and other interest areas.

What brand has made Steve smile recently? Glossier. Steve loves that the founder was told that she couldn’t create a startup in New York City and yet — she did. It all comes back to instinct.

To learn more, check out the BASIC agency website, follow them on Instagram, and connect with Steven on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1744 no The Cold Shower Digital Marketers Need to Take with Ryan Cote https://onbrand.libsyn.com/the-cold-shower-digital-marketers-need-to-take-with-ryan-cote Why a “cold shower” you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a third-generation business owner and seasoned marketer, Ryan Cote knows a thing or two about what marketers should be doing. We discussed this on this week's episode of the On Brand podcast. (NOTE: Your friendly neighborhood podcaster was both on the go using his secondary mic and a little under the weather so the audio quality is a little sub-par this week.) About Ryan Cote Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third- generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division. From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world. Episode Highlights Why positioning statements still matter? In an era where many what the “get-featured-quick” schemes, Ryan and the team at Ballantine start with the meat and potatoes of marketing — the positioning statement. “Sometimes clients seem irritated by the questions but often they end up glad that they took the time to answer them.” Why all the talk of cold showers? We got on the subject of cold showers as Ryan noted that he'd been trying various mindfulness practices such as meditation and cold showers. This prompted me to ask ... What is the cold shower — the thing that's good for us that we still avoid — that marketers are missing? We both answered this fun question. Ryan said “consistency” while I said “actually measuring something that matters” and email marketing. What brand has made Ryan smile recently? “I love the Ed Mylett Show!" Ryan shared why this top business podcaster is in heavy rotation for him. As someone who loves podcast recommendations, I'll have to check this out.  To learn more, connect with Ryan on LinkedIn and check out the page he made for On Brand listeners on the Ballantine website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Mar 2019 10:00:00 -0000 full Nick Westergaard Why a “cold shower” you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a third-generation business owner and seasoned marketer, Ryan Cote knows a thing... Why a “cold shower” you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a third-generation business owner and seasoned marketer, Ryan Cote knows a thing or two about what marketers should be doing. We discussed this on this week's episode of the On Brand podcast. (NOTE: Your friendly neighborhood podcaster was both on the go using his secondary mic and a little under the weather so the audio quality is a little sub-par this week.) About Ryan Cote Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third- generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division. From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world. Episode Highlights Why positioning statements still matter? In an era where many what the “get-featured-quick” schemes, Ryan and the team at Ballantine start with the meat and potatoes of marketing — the positioning statement. “Sometimes clients seem irritated by the questions but often they end up glad that they took the time to answer them.” Why all the talk of cold showers? We got on the subject of cold showers as Ryan noted that he'd been trying various mindfulness practices such as meditation and cold showers. This prompted me to ask ... What is the cold shower — the thing that's good for us that we still avoid — that marketers are missing? We both answered this fun question. Ryan said “consistency” while I said “actually measuring something that matters” and email marketing. What brand has made Ryan smile recently? “I love the Ed Mylett Show!" Ryan shared why this top business podcaster is in heavy rotation for him. As someone who loves podcast recommendations, I'll have to check this out.  To learn more, connect with Ryan on LinkedIn and check out the page he made for On Brand listeners on the Ballantine website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Why a “cold shower” you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a third-generation business owner and seasoned marketer, Ryan Cote knows a thing or two about what marketers should be doing. We discussed this on this week's episode of the On Brand podcast. (NOTE: Your friendly neighborhood podcaster was both on the go using his secondary mic and a little under the weather so the audio quality is a little sub-par this week.)

About Ryan Cote

Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third- generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.

From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.

Episode Highlights

Why positioning statements still matter? In an era where many what the “get-featured-quick” schemes, Ryan and the team at Ballantine start with the meat and potatoes of marketing — the positioning statement. “Sometimes clients seem irritated by the questions but often they end up glad that they took the time to answer them.”

Why all the talk of cold showers? We got on the subject of cold showers as Ryan noted that he'd been trying various mindfulness practices such as meditation and cold showers. This prompted me to ask ...

What is the cold shower — the thing that's good for us that we still avoid — that marketers are missing? We both answered this fun question. Ryan said “consistency” while I said “actually measuring something that matters” and email marketing.

What brand has made Ryan smile recently? “I love the Ed Mylett Show!" Ryan shared why this top business podcaster is in heavy rotation for him. As someone who loves podcast recommendations, I'll have to check this out. 

To learn more, connect with Ryan on LinkedIn and check out the page he made for On Brand listeners on the Ballantine website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, Google Play, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1626 no How to Develop Tasty Content That Sells with Rev Ciancio On Brand https://onbrand.libsyn.com/how-to-develop-tasty-content-that-sells-with-rev-ciancio-on-brand “You have to think of your marketing on every channel today. If you're a restaurant, you can't just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we got to talk about food and marketing — specifically content marketing in the food and hospitality industry — with the one, the only David “Rev” Ciancio. About Rev Ciancio Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors. He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile. Episode Highlights What's Rev's deal with burgers? As I answered Rev's call on Skype, I noticed that his handle was 'burgerconquest.' Rev's history as a marketer began by writing food and hospitality content.  What about restaurant content marketing? Rev shared the three times of year that online menus get the most views and what you can do to create more content around these critical times of year. “You have to think of your marketing in every channel.” As Rev noted on the podcast, two thirds of your marketing is not controlled by you. Think Google Reviews and Yelp. Rev advises businesses to make sure your info is up to date — everywhere. And don't forget the three factors that drive local search — distance, relevance, and prominence.  What brand has made Rev smile recently? “Jay Baer at Convince and Convert. His content ensures my future as a marketer.” However, he had to throw in a burger brand as well — White Castle! To learn more, check out his Instagram @revciancio as well as his LinkedIn profile. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Mar 2019 10:00:00 -0000 full Nick Westergaard “You have to think of your marketing on every channel today. If you're a restaurant, you can't just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we got to talk about food and marketing — specifically content... “You have to think of your marketing on every channel today. If you're a restaurant, you can't just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we got to talk about food and marketing — specifically content marketing in the food and hospitality industry — with the one, the only David “Rev” Ciancio. About Rev Ciancio Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors. He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile. Episode Highlights What's Rev's deal with burgers? As I answered Rev's call on Skype, I noticed that his handle was 'burgerconquest.' Rev's history as a marketer began by writing food and hospitality content.  What about restaurant content marketing? Rev shared the three times of year that online menus get the most views and what you can do to create more content around these critical times of year. “You have to think of your marketing in every channel.” As Rev noted on the podcast, two thirds of your marketing is not controlled by you. Think Google Reviews and Yelp. Rev advises businesses to make sure your info is up to date — everywhere. And don't forget the three factors that drive local search — distance, relevance, and prominence.  What brand has made Rev smile recently? “Jay Baer at Convince and Convert. His content ensures my future as a marketer.” However, he had to throw in a burger brand as well — White Castle! To learn more, check out his Instagram @revciancio as well as his LinkedIn profile. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “You have to think of your marketing on every channel today. If you're a restaurant, you can't just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we got to talk about food and marketing — specifically content marketing in the food and hospitality industry — with the one, the only David “Rev” Ciancio.

About Rev Ciancio

Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors. He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.

Episode Highlights

What's Rev's deal with burgers? As I answered Rev's call on Skype, I noticed that his handle was 'burgerconquest.' Rev's history as a marketer began by writing food and hospitality content. 

What about restaurant content marketing? Rev shared the three times of year that online menus get the most views and what you can do to create more content around these critical times of year.

“You have to think of your marketing in every channel.” As Rev noted on the podcast, two thirds of your marketing is not controlled by you. Think Google Reviews and Yelp. Rev advises businesses to make sure your info is up to date — everywhere. And don't forget the three factors that drive local search — distance, relevance, and prominence. 

What brand has made Rev smile recently? “Jay Baer at Convince and Convert. His content ensures my future as a marketer.” However, he had to throw in a burger brand as well — White Castle!

To learn more, check out his Instagram @revciancio as well as his LinkedIn profile.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1487 no How to Create Presentations That Are On Brand with James Ontra https://onbrand.libsyn.com/how-to-create-presentations-that-are-on-brand-with-james-ontra “Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren't branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder and CEO of Shufflrr, James joined me this week on the On Brand podcast for a discussion of all things related to branded presentations. About James Ontra James Ontra is the Co-Founder and CEO of Shufflrr, where he leads the Company’s vision, strategy and technical development. James has more than thirty years of entrepreneurial experience, helping large businesses optimize all stages of the workflow associated with presentations, from creation to distribution, through presenting and repurposing. James’s experience consulting with clients, directing sales and developing presentation management technology inspired him, along with his sister and Shufflrr’s Co-Founder AlexAnndra, to write Presentation Management: The New Strategy for Enterprise Content. This book helps large organizations take a holistic approach to presentations so they improve productivity and convert more leads. James first discovered his entrepreneurial passion while working his way through undergrad at the University of Houston and the US Small Business Administration in Houston named him “Young Entrepreneur of the Year.” Episode Highlights Don't lock up good content. James talked about presentations as valuable content that often ends up “locked up” inside organizations. The battle between sales and marketing continues. Sales presentations are often front-line communication tools for brands. This can create a power struggle between sales and marketing. As I said during the show, “Presentations are the battlefield sales and marketing meet on. And it shouldn't be. It should be a picnic ground.” The first step in slide management.“First, you have to visualize the content.” From there, James talked about sequences of slides as scenes that presenters can insert in to their slide decks. What brand has made James smile recently? “Apple. Always. But another one is Stripe.” James shared why this payment tool built into technology consistently brings a smile to his face. To learn more, go to shufflrr.com. (As James said, “Two Fs, two Rs. Vowel challenged.”) As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Feb 2019 11:00:00 -0000 full Nick Westergaard “Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren't branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder... “Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren't branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder and CEO of Shufflrr, James joined me this week on the On Brand podcast for a discussion of all things related to branded presentations. About James Ontra James Ontra is the Co-Founder and CEO of Shufflrr, where he leads the Company’s vision, strategy and technical development. James has more than thirty years of entrepreneurial experience, helping large businesses optimize all stages of the workflow associated with presentations, from creation to distribution, through presenting and repurposing. James’s experience consulting with clients, directing sales and developing presentation management technology inspired him, along with his sister and Shufflrr’s Co-Founder AlexAnndra, to write Presentation Management: The New Strategy for Enterprise Content. This book helps large organizations take a holistic approach to presentations so they improve productivity and convert more leads. James first discovered his entrepreneurial passion while working his way through undergrad at the University of Houston and the US Small Business Administration in Houston named him “Young Entrepreneur of the Year.” Episode Highlights Don't lock up good content. James talked about presentations as valuable content that often ends up “locked up” inside organizations. The battle between sales and marketing continues. Sales presentations are often front-line communication tools for brands. This can create a power struggle between sales and marketing. As I said during the show, “Presentations are the battlefield sales and marketing meet on. And it shouldn't be. It should be a picnic ground.” The first step in slide management.“First, you have to visualize the content.” From there, James talked about sequences of slides as scenes that presenters can insert in to their slide decks. What brand has made James smile recently? “Apple. Always. But another one is Stripe.” James shared why this payment tool built into technology consistently brings a smile to his face. To learn more, go to shufflrr.com. (As James said, “Two Fs, two Rs. Vowel challenged.”) As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren't branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder and CEO of Shufflrr, James joined me this week on the On Brand podcast for a discussion of all things related to branded presentations.

About James Ontra

James Ontra is the Co-Founder and CEO of Shufflrr, where he leads the Company’s vision, strategy and technical development. James has more than thirty years of entrepreneurial experience, helping large businesses optimize all stages of the workflow associated with presentations, from creation to distribution, through presenting and repurposing. James’s experience consulting with clients, directing sales and developing presentation management technology inspired him, along with his sister and Shufflrr’s Co-Founder AlexAnndra, to write Presentation Management: The New Strategy for Enterprise Content. This book helps large organizations take a holistic approach to presentations so they improve productivity and convert more leads.

James first discovered his entrepreneurial passion while working his way through undergrad at the University of Houston and the US Small Business Administration in Houston named him “Young Entrepreneur of the Year.”

Episode Highlights

Don't lock up good content. James talked about presentations as valuable content that often ends up “locked up” inside organizations.

The battle between sales and marketing continues. Sales presentations are often front-line communication tools for brands. This can create a power struggle between sales and marketing. As I said during the show, “Presentations are the battlefield sales and marketing meet on. And it shouldn't be. It should be a picnic ground.”

The first step in slide management.“First, you have to visualize the content.” From there, James talked about sequences of slides as scenes that presenters can insert in to their slide decks.

What brand has made James smile recently? “Apple. Always. But another one is Stripe.” James shared why this payment tool built into technology consistently brings a smile to his face.

To learn more, go to shufflrr.com. (As James said, “Two Fs, two Rs. Vowel challenged.”)

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1901 no Thinking Outside of the Box and Breaking the Wheel with Jay Acunzo https://onbrand.libsyn.com/thinking-outside-of-the-box-and-breaking-the-wheel-with-jay-acunzo-3 “As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about pushing beyond the everyday and inspiring others to create and share exceptional stories. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jay Acunzo Jay Acunzo is the author of the book Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. He’s a critically acclaimed show host and executive producer, as well as the founder of Unthinkable Media, which creates documentary shows with brand clients. As a digital media strategist at Google, Jay was responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView. Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list. In a world where “storyteller” has become a buzzword, Jay has earned a living by understanding how to tell actual stories — emotional tales of people and teams doing their best work that help inspire others to push past conventional thinking in theirs. Episode Highlights The trouble with story. As Jay’s bio notes, he makes his living helping organizations tell better stories. Storytelling is everywhere today but that’s not always a good thing. “It’s good because it’s ubiquitous. It’s everywhere.” It’s a challenge as everyone has their own formulas and definitions. The most overlooked aspect of story. “Conflict. Conflict is critical as it creates stakes and tension. This raises the narrative and helps move the story toward resolution.” How you can Break the Wheel. Since Jay was last on the On Brand podcast, he’s released his new book Break the Wheel, which is all about moving beyond big ideas and exploring how the work gets done in a meaningful way. Think like an investigator not an expert. “You have to find what works best for you. That means we have to stop acting like experts and act like investigators instead.” For example, it’s not enough to say that the best practices work. You have to know why they work. What can you do with that? Dueling quotes. Jay’s investigative thinking reminded me of a favorite quote of mine from James Thurber, “It is better to know some of the questions than all of the answers.” Jay went on to share a favorite of his, “It is better to be vaguely right than exactly wrong.” What brand has made Jay smile recently? Jay smiles at refreshing brands. “That means they’re different but welcome.” He went on to share a story from Wistia’s creative video production campaign — 1-10-100, chronicling their work as they created the same video for $1,000, $10,000, and $100,000. Talk about redefining the story! To learn more, go to jayacunzo.com/books. You can also check out Jay’s recent podcast episode with Patreon founder Jack Conte, which we discussed during the show. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Feb 2019 11:00:00 -0000 full Nick Westergaard “As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about pushing... “As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about pushing beyond the everyday and inspiring others to create and share exceptional stories. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jay Acunzo Jay Acunzo is the author of the book Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. He’s a critically acclaimed show host and executive producer, as well as the founder of Unthinkable Media, which creates documentary shows with brand clients. As a digital media strategist at Google, Jay was responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView. Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list. In a world where “storyteller” has become a buzzword, Jay has earned a living by understanding how to tell actual stories — emotional tales of people and teams doing their best work that help inspire others to push past conventional thinking in theirs. Episode Highlights The trouble with story. As Jay’s bio notes, he makes his living helping organizations tell better stories. Storytelling is everywhere today but that’s not always a good thing. “It’s good because it’s ubiquitous. It’s everywhere.” It’s a challenge as everyone has their own formulas and definitions. The most overlooked aspect of story. “Conflict. Conflict is critical as it creates stakes and tension. This raises the narrative and helps move the story toward resolution.” How you can Break the Wheel. Since Jay was last on the On Brand podcast, he’s released his new book Break the Wheel, which is all about moving beyond big ideas and exploring how the work gets done in a meaningful way. Think like an investigator not an expert. “You have to find what works best for you. That means we have to stop acting like experts and act like investigators instead.” For example, it’s not enough to say that the best practices work. You have to know why they work. What can you do with that? Dueling quotes. Jay’s investigative thinking reminded me of a favorite quote of mine from James Thurber, “It is better to know some of the questions than all of the answers.” Jay went on to share a favorite of his, “It is better to be vaguely right than exactly wrong.” What brand has made Jay smile recently? Jay smiles at refreshing brands. “That means they’re different but welcome.” He went on to share a story from Wistia’s creative video production campaign — 1-10-100, chronicling their work as they created the same video for $1,000, $10,000, and $100,000. Talk about redefining the story! To learn more, go to jayacunzo.com/books. You can also check out Jay’s recent podcast episode with Patreon founder Jack Conte, which we discussed during the show. Learn more about your ad choices. Visit megaphone.fm/adchoices “As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about pushing beyond the everyday and inspiring others to create and share exceptional stories. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Jay Acunzo

Jay Acunzo is the author of the book Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. He’s a critically acclaimed show host and executive producer, as well as the founder of Unthinkable Media, which creates documentary shows with brand clients.

As a digital media strategist at Google, Jay was responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.

In a world where “storyteller” has become a buzzword, Jay has earned a living by understanding how to tell actual stories — emotional tales of people and teams doing their best work that help inspire others to push past conventional thinking in theirs.

Episode Highlights

The trouble with story. As Jay’s bio notes, he makes his living helping organizations tell better stories. Storytelling is everywhere today but that’s not always a good thing. “It’s good because it’s ubiquitous. It’s everywhere.” It’s a challenge as everyone has their own formulas and definitions.

The most overlooked aspect of story. “Conflict. Conflict is critical as it creates stakes and tension. This raises the narrative and helps move the story toward resolution.”

How you can Break the Wheel. Since Jay was last on the On Brand podcast, he’s released his new book Break the Wheel, which is all about moving beyond big ideas and exploring how the work gets done in a meaningful way.

Think like an investigator not an expert. “You have to find what works best for you. That means we have to stop acting like experts and act like investigators instead.” For example, it’s not enough to say that the best practices work. You have to know why they work. What can you do with that?

Dueling quotes. Jay’s investigative thinking reminded me of a favorite quote of mine from James Thurber, “It is better to know some of the questions than all of the answers.” Jay went on to share a favorite of his, “It is better to be vaguely right than exactly wrong.”

What brand has made Jay smile recently? Jay smiles at refreshing brands. “That means they’re different but welcome.” He went on to share a story from Wistia’s creative video production campaign — 1-10-100, chronicling their work as they created the same video for $1,000, $10,000, and $100,000. Talk about redefining the story!

To learn more, go to jayacunzo.com/books. You can also check out Jay’s recent podcast episode with Patreon founder Jack Conte, which we discussed during the show.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1886 no Creating a Media Frenzy Around Your Brand with Sarah Tourville https://onbrand.libsyn.com/creating-a-media-frenzy-around-your-brand-with-sarah-tourville “The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Torville has spent her career helping disruptive brands tell their stories. We discussed all of this and more on this week's On Brand podcast. About Sarah Tourville Sarah Tourville is the CEO and founder of Media Frenzy Global, a global PR and Marketing agency that builds brands for innovative and disruptive companies. Over the last 10 years Sarah has helped Fortune 500 brands build and generate distinctive brand messaging and meaningful media coverage for companies that are disrupting in their industry. Prior to Media Frenzy Global Sarah led corporate communications for Motorola across Europe, Middle East & Africa and while Marketing Director at Worldspan, she launched the world's first online travel booking site - Expedia. Episode Highlights What does it mean to have a Media Frenzy? Sarah shared a story about her work on the launch of Vlingo featuring an early influencer and media program. The combination of this ‘frenzy’ got the attention of the Wall Street Journal and the rest is history! What is you haven’t thought about VR/AR at all? Sarah has some advice here, too. “First of all, where are your people spending their time?” How can you augment this experience with VR/AR? Message first. Always. A self proclaimed “lover of the written word,” Sarah also reminded listeners that no new form of media matters without the right message. What brand has made Sarah smile recently? Sarah gave us two. First, she shared her personal story of what Toomy bags mean to her and why. She also reflected on Pepsi thanking Coke for their “southern hospitality” as Pepsi sponsored this year’s Super Bowl in Coke’s hometown of Atlanta. Why don’t more brands thank each other? To learn more, go to mediafrenzyglobal.com and email Sarah directly.  As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Feb 2019 11:00:00 -0000 full Nick Westergaard “The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Torville has spent her career helping disruptive brands tell their stories. We... “The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Torville has spent her career helping disruptive brands tell their stories. We discussed all of this and more on this week's On Brand podcast. About Sarah Tourville Sarah Tourville is the CEO and founder of Media Frenzy Global, a global PR and Marketing agency that builds brands for innovative and disruptive companies. Over the last 10 years Sarah has helped Fortune 500 brands build and generate distinctive brand messaging and meaningful media coverage for companies that are disrupting in their industry. Prior to Media Frenzy Global Sarah led corporate communications for Motorola across Europe, Middle East & Africa and while Marketing Director at Worldspan, she launched the world's first online travel booking site - Expedia. Episode Highlights What does it mean to have a Media Frenzy? Sarah shared a story about her work on the launch of Vlingo featuring an early influencer and media program. The combination of this ‘frenzy’ got the attention of the Wall Street Journal and the rest is history! What is you haven’t thought about VR/AR at all? Sarah has some advice here, too. “First of all, where are your people spending their time?” How can you augment this experience with VR/AR? Message first. Always. A self proclaimed “lover of the written word,” Sarah also reminded listeners that no new form of media matters without the right message. What brand has made Sarah smile recently? Sarah gave us two. First, she shared her personal story of what Toomy bags mean to her and why. She also reflected on Pepsi thanking Coke for their “southern hospitality” as Pepsi sponsored this year’s Super Bowl in Coke’s hometown of Atlanta. Why don’t more brands thank each other? To learn more, go to mediafrenzyglobal.com and email Sarah directly.  As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Torville has spent her career helping disruptive brands tell their stories. We discussed all of this and more on this week's On Brand podcast.

About Sarah Tourville

Sarah Tourville is the CEO and founder of Media Frenzy Global, a global PR and Marketing agency that builds brands for innovative and disruptive companies. Over the last 10 years Sarah has helped Fortune 500 brands build and generate distinctive brand messaging and meaningful media coverage for companies that are disrupting in their industry.

Prior to Media Frenzy Global Sarah led corporate communications for Motorola across Europe, Middle East & Africa and while Marketing Director at Worldspan, she launched the world's first online travel booking site - Expedia.

Episode Highlights

What does it mean to have a Media Frenzy? Sarah shared a story about her work on the launch of Vlingo featuring an early influencer and media program. The combination of this ‘frenzy’ got the attention of the Wall Street Journal and the rest is history!


What is you haven’t thought about VR/AR at all? Sarah has some advice here, too. “First of all, where are your people spending their time?” How can you augment this experience with VR/AR?

Message first. Always. A self proclaimed “lover of the written word,” Sarah also reminded listeners that no new form of media matters without the right message.

What brand has made Sarah smile recently? Sarah gave us two. First, she shared her personal story of what Toomy bags mean to her and why. She also reflected on Pepsi thanking Coke for their “southern hospitality” as Pepsi sponsored this year’s Super Bowl in Coke’s hometown of Atlanta. Why don’t more brands thank each other?

To learn more, go to mediafrenzyglobal.com and email Sarah directly. 

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1863 no Why Great Brands Must Design Great Culture with Josh Levine https://onbrand.libsyn.com/why-great-brands-must-design-great-culture-with-josh-levine “It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Miles has made his mission helping organizations understand the need for culture design in our rapidly changing digital world. His new book Great Mondays charges organizations with developing a company culture that employees will love. We talked about how to think and act differently when it comes to culture this week on the On Brand podcast. About Josh Levine Josh Levine is an educator, designer, and author, but above all, he is on a mission to help organizations design a culture advantage. Even though his day job is Principal of Great Mondays, a 10-year-old culture design company, Josh is best known as Executive Director and Co-Founder of the international non-profit Culture LabX. His new book Great Mondays: How to Design a Company Culture Employees Love is available on Amazon. You can find him around the web @akajoshlevine Episode Highlights The problem with culture problems. Josh began the episode by sharing that most culture engagements don't present as culture problems. “No one asks for help with their culture. They talk about their values. They need help refreshing their values.” How do you address culture? Josh has a six-step system: (1) purpose, (2) values, (3) behaviors, (4) rituals, (5) recognition, (6) and cues. What brand has a great culture? Specifically, I asked Josh for a brand with a great culture who we might not normally think of. He told the story of a friend who was interviewing someone at Airbnb. The company was holding on-site job interviews at the same time and he observed them working to prepare the space with signs welcoming the potential new hires. This is a cue that says a lot about how they value team members. “There’s a real culture-brand alignment." What brand has made Josh smile recently? “I have two companies. First, Slack, who just launched a new logo. They also align with my personality.” Josh also shared another example – his friend that just started a new bike shop Full Metal Cycles. To learn more, go to greatmondays.com. What brand has made Steve smile recently? Steve shared how his adopted hometown of Nashville makes him smile every time he sees the skyline as he descends in a plane returning from a trip. That's a good community brand! To learn more about Steve, check out the book at claritywins.org, connect with The King of Clarity on Facebook, and visit his company website clarityfuel.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Jan 2019 11:00:00 -0000 full Nick Westergaard “It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Miles has made his mission helping organizations understand the need for culture design in our rapidly changing digital world. His new... “It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Miles has made his mission helping organizations understand the need for culture design in our rapidly changing digital world. His new book Great Mondays charges organizations with developing a company culture that employees will love. We talked about how to think and act differently when it comes to culture this week on the On Brand podcast. About Josh Levine Josh Levine is an educator, designer, and author, but above all, he is on a mission to help organizations design a culture advantage. Even though his day job is Principal of Great Mondays, a 10-year-old culture design company, Josh is best known as Executive Director and Co-Founder of the international non-profit Culture LabX. His new book Great Mondays: How to Design a Company Culture Employees Love is available on Amazon. You can find him around the web @akajoshlevine Episode Highlights The problem with culture problems. Josh began the episode by sharing that most culture engagements don't present as culture problems. “No one asks for help with their culture. They talk about their values. They need help refreshing their values.” How do you address culture? Josh has a six-step system: (1) purpose, (2) values, (3) behaviors, (4) rituals, (5) recognition, (6) and cues. What brand has a great culture? Specifically, I asked Josh for a brand with a great culture who we might not normally think of. He told the story of a friend who was interviewing someone at Airbnb. The company was holding on-site job interviews at the same time and he observed them working to prepare the space with signs welcoming the potential new hires. This is a cue that says a lot about how they value team members. “There’s a real culture-brand alignment." What brand has made Josh smile recently? “I have two companies. First, Slack, who just launched a new logo. They also align with my personality.” Josh also shared another example – his friend that just started a new bike shop Full Metal Cycles. To learn more, go to greatmondays.com. What brand has made Steve smile recently? Steve shared how his adopted hometown of Nashville makes him smile every time he sees the skyline as he descends in a plane returning from a trip. That's a good community brand! To learn more about Steve, check out the book at claritywins.org, connect with The King of Clarity on Facebook, and visit his company website clarityfuel.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Miles has made his mission helping organizations understand the need for culture design in our rapidly changing digital world. His new book Great Mondays charges organizations with developing a company culture that employees will love. We talked about how to think and act differently when it comes to culture this week on the On Brand podcast.

About Josh Levine

Josh Levine is an educator, designer, and author, but above all, he is on a mission to help organizations design a culture advantage. Even though his day job is Principal of Great Mondays, a 10-year-old culture design company, Josh is best known as Executive Director and Co-Founder of the international non-profit Culture LabX. His new book Great Mondays: How to Design a Company Culture Employees Love is available on Amazon. You can find him around the web @akajoshlevine

Episode Highlights

The problem with culture problems. Josh began the episode by sharing that most culture engagements don't present as culture problems. “No one asks for help with their culture. They talk about their values. They need help refreshing their values.”

How do you address culture? Josh has a six-step system: (1) purpose, (2) values, (3) behaviors, (4) rituals, (5) recognition, (6) and cues.

What brand has a great culture? Specifically, I asked Josh for a brand with a great culture who we might not normally think of. He told the story of a friend who was interviewing someone at Airbnb. The company was holding on-site job interviews at the same time and he observed them working to prepare the space with signs welcoming the potential new hires. This is a cue that says a lot about how they value team members. “There’s a real culture-brand alignment."

What brand has made Josh smile recently? “I have two companies. First, Slack, who just launched a new logo. They also align with my personality.” Josh also shared another example – his friend that just started a new bike shop Full Metal Cycles.

To learn more, go to greatmondays.com.

What brand has made Steve smile recently? Steve shared how his adopted hometown of Nashville makes him smile every time he sees the skyline as he descends in a plane returning from a trip. That's a good community brand!

To learn more about Steve, check out the book at claritywins.org, connect with The King of Clarity on Facebook, and visit his company website clarityfuel.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2046 no In a Noisy, Distracted World, Clarity Wins with Steve Woodruff https://onbrand.libsyn.com/in-a-noisy-distracted-world-clarity-wins-with-steve-woodruff “We're more and more distracted today. There's more and more noise. What hasn't increased is attention.” In our noisy, distracted world, it's harder than ever to get our audience's attention — to say nothing of making sure that they remember and refer us. What we need is clarity of message. This week on the On Brand podcast, I was joined by Steve Woodruff who talked about his new book Clarity Wins. About Steve Woodruff Steve Woodruff is known as the King of Clarity. In a world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard, remembered, and referred. In over 30 years of business experience, he has consulted with companies ranging from solo startups to Top Five Pharma. You can learn more about him and his work at www.clarityfuel.com. Episode Highlights In a world that's noisy and distracted ... As you can tell from the first few minutes of the podcast, one thing Steve and I both like saying in our best announcer voice is,“In a world ...” However, in a world this noisy, Steve sees one mistake all too often.“People try to say too much. This actually creates confusion. You have to distill it down.” Physician, heal thyself. Steve correctly pointed to our Brand Driven Digital website, noting that our messaging needs more clarity like my author/keynote speaking site has. As it turns out, we're working on that and will have something to share in the months ahead. Why metaphor matters. On my author/speaking site, Steve noted the impact of the line,“The Indiana Jones of Branding and Marketing.” It's especially useful as it's a metaphor.“Metaphors offer short cuts to the memory hooks of the brain.” The Clarity Wins system. Metaphors are just part of Steve's framework. He shared how clarity comes from four key ingredients — statements (clear and concise sentences), stories (that reinforce these statements), snippets (keywords and metadata), and symbols (the aforementioned metaphors). What brand has made Steve smile recently? Steve shared how his adopted hometown of Nashville makes him smile every time he sees the skyline as he descends in a plane returning from a trip. That's a good community brand! To learn more about Steve, check out the book at claritywins.org, connect with The King of Clarity on Facebook, and visit his company website clarityfuel.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Jan 2019 11:00:00 -0000 full Nick Westergaard “We're more and more distracted today. There's more and more noise. What hasn't increased is attention.” In our noisy, distracted world, it's harder than ever to get our audience's attention — to say nothing of making sure that they remember and... “We're more and more distracted today. There's more and more noise. What hasn't increased is attention.” In our noisy, distracted world, it's harder than ever to get our audience's attention — to say nothing of making sure that they remember and refer us. What we need is clarity of message. This week on the On Brand podcast, I was joined by Steve Woodruff who talked about his new book Clarity Wins. About Steve Woodruff Steve Woodruff is known as the King of Clarity. In a world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard, remembered, and referred. In over 30 years of business experience, he has consulted with companies ranging from solo startups to Top Five Pharma. You can learn more about him and his work at www.clarityfuel.com. Episode Highlights In a world that's noisy and distracted ... As you can tell from the first few minutes of the podcast, one thing Steve and I both like saying in our best announcer voice is,“In a world ...” However, in a world this noisy, Steve sees one mistake all too often.“People try to say too much. This actually creates confusion. You have to distill it down.” Physician, heal thyself. Steve correctly pointed to our Brand Driven Digital website, noting that our messaging needs more clarity like my author/keynote speaking site has. As it turns out, we're working on that and will have something to share in the months ahead. Why metaphor matters. On my author/speaking site, Steve noted the impact of the line,“The Indiana Jones of Branding and Marketing.” It's especially useful as it's a metaphor.“Metaphors offer short cuts to the memory hooks of the brain.” The Clarity Wins system. Metaphors are just part of Steve's framework. He shared how clarity comes from four key ingredients — statements (clear and concise sentences), stories (that reinforce these statements), snippets (keywords and metadata), and symbols (the aforementioned metaphors). What brand has made Steve smile recently? Steve shared how his adopted hometown of Nashville makes him smile every time he sees the skyline as he descends in a plane returning from a trip. That's a good community brand! To learn more about Steve, check out the book at claritywins.org, connect with The King of Clarity on Facebook, and visit his company website clarityfuel.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “We're more and more distracted today. There's more and more noise. What hasn't increased is attention.” In our noisy, distracted world, it's harder than ever to get our audience's attention — to say nothing of making sure that they remember and refer us. What we need is clarity of message. This week on the On Brand podcast, I was joined by Steve Woodruff who talked about his new book Clarity Wins.

About Steve Woodruff

Steve Woodruff is known as the King of Clarity. In a world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard, remembered, and referred. In over 30 years of business experience, he has consulted with companies ranging from solo startups to Top Five Pharma. You can learn more about him and his work at www.clarityfuel.com.

Episode Highlights

In a world that's noisy and distracted ... As you can tell from the first few minutes of the podcast, one thing Steve and I both like saying in our best announcer voice is,“In a world ...” However, in a world this noisy, Steve sees one mistake all too often.“People try to say too much. This actually creates confusion. You have to distill it down.”

Physician, heal thyself. Steve correctly pointed to our Brand Driven Digital website, noting that our messaging needs more clarity like my author/keynote speaking site has. As it turns out, we're working on that and will have something to share in the months ahead.

Why metaphor matters. On my author/speaking site, Steve noted the impact of the line,“The Indiana Jones of Branding and Marketing.” It's especially useful as it's a metaphor.“Metaphors offer short cuts to the memory hooks of the brain.”

The Clarity Wins system. Metaphors are just part of Steve's framework. He shared how clarity comes from four key ingredients — statements (clear and concise sentences), stories (that reinforce these statements), snippets (keywords and metadata), and symbols (the aforementioned metaphors).

What brand has made Steve smile recently? Steve shared how his adopted hometown of Nashville makes him smile every time he sees the skyline as he descends in a plane returning from a trip. That's a good community brand!

To learn more about Steve, check out the book at claritywins.org, connect with The King of Clarity on Facebook, and visit his company website clarityfuel.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1821 no Applying a Punk Rock Attitude to Your Brand with Jeremy Dale https://onbrand.libsyn.com/applying-a-punk-rock-attitude-to-your-brand-with-jeremy-dale-0 “Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what makes a standout business — from authenticity to causes — in his new book The Punk Rock of Business. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jeremy Dale Jeremy Dale is the author of The Punk Rock of Business: Applying a Punk Rock Attitude in the Modern Business Era. He has over 20 years' experience in the Consumer Electronics industry, and until 2017 he was Corporate Vice President of Microsoft's worldwide retail channel. Prior to that, he was CMO at Motorola during the RAZR heyday. Jeremy is now CEO of an exciting start-up business in the global football and entertainment sector where he is applying his philosophy. Jeremy owns a BAFTA for the launch of Pokemon, he was named 35th in the UK's Marketing Power 100, and he was listed in Total Films 100 Most Influential People in the Movies (between Tom Cruise and Matt Damon). Jeremy rarely admits that he trained as an accountant before expanding into sales, marketing and business leadership. Jeremy loves all sports. Episode Highlights Why punk? “Too often people in business are concerned with conservatism. Those in the punk movement were the real entrepreneurs. They redefined everything.” Redefining at a time of redefinition. "The age that we're in now — the fourth industrial revolution — is exciting but it can be scary as well.” First, causes are key. You have to know what you stand for. Jeremy shared his experience at Microsoft. "It was all about people reaching their potential. That can be your north star in everything.” “I always aim for being remarkable.” Remarkable is a magic word. It’s doing something so amazing that people have to remark on it. Elvis was right. “Look after your fans and the rest will take care of itself.” Once again, words matter. Fan culture helps us amplify our traditional relationships with our customers. What brand has made Jeremy smile recently? Jeremy shared a story about a conductor on Southwest Trains in the UK that added some much-needed levity to a recent trip. To learn more, follow him on Instagram (@punkrockbusiness) or go to punkrockbusiness.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Jan 2019 11:00:00 -0000 full Nick Westergaard “Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what... “Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what makes a standout business — from authenticity to causes — in his new book The Punk Rock of Business. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jeremy Dale Jeremy Dale is the author of The Punk Rock of Business: Applying a Punk Rock Attitude in the Modern Business Era. He has over 20 years' experience in the Consumer Electronics industry, and until 2017 he was Corporate Vice President of Microsoft's worldwide retail channel. Prior to that, he was CMO at Motorola during the RAZR heyday. Jeremy is now CEO of an exciting start-up business in the global football and entertainment sector where he is applying his philosophy. Jeremy owns a BAFTA for the launch of Pokemon, he was named 35th in the UK's Marketing Power 100, and he was listed in Total Films 100 Most Influential People in the Movies (between Tom Cruise and Matt Damon). Jeremy rarely admits that he trained as an accountant before expanding into sales, marketing and business leadership. Jeremy loves all sports. Episode Highlights Why punk? “Too often people in business are concerned with conservatism. Those in the punk movement were the real entrepreneurs. They redefined everything.” Redefining at a time of redefinition. "The age that we're in now — the fourth industrial revolution — is exciting but it can be scary as well.” First, causes are key. You have to know what you stand for. Jeremy shared his experience at Microsoft. "It was all about people reaching their potential. That can be your north star in everything.” “I always aim for being remarkable.” Remarkable is a magic word. It’s doing something so amazing that people have to remark on it. Elvis was right. “Look after your fans and the rest will take care of itself.” Once again, words matter. Fan culture helps us amplify our traditional relationships with our customers. What brand has made Jeremy smile recently? Jeremy shared a story about a conductor on Southwest Trains in the UK that added some much-needed levity to a recent trip. To learn more, follow him on Instagram (@punkrockbusiness) or go to punkrockbusiness.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what makes a standout business — from authenticity to causes — in his new book The Punk Rock of Business. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Jeremy Dale

Jeremy Dale is the author of The Punk Rock of Business: Applying a Punk Rock Attitude in the Modern Business Era. He has over 20 years' experience in the Consumer Electronics industry, and until 2017 he was Corporate Vice President of Microsoft's worldwide retail channel. Prior to that, he was CMO at Motorola during the RAZR heyday.

Jeremy is now CEO of an exciting start-up business in the global football and entertainment sector where he is applying his philosophy. Jeremy owns a BAFTA for the launch of Pokemon, he was named 35th in the UK's Marketing Power 100, and he was listed in Total Films 100 Most Influential People in the Movies (between Tom Cruise and Matt Damon).

Jeremy rarely admits that he trained as an accountant before expanding into sales, marketing and business leadership. Jeremy loves all sports.

Episode Highlights

Why punk? “Too often people in business are concerned with conservatism. Those in the punk movement were the real entrepreneurs. They redefined everything.”

Redefining at a time of redefinition. "The age that we're in now — the fourth industrial revolution — is exciting but it can be scary as well.” First, causes are key. You have to know what you stand for. Jeremy shared his experience at Microsoft. "It was all about people reaching their potential. That can be your north star in everything.”

“I always aim for being remarkable.” Remarkable is a magic word. It’s doing something so amazing that people have to remark on it.

Elvis was right. “Look after your fans and the rest will take care of itself.” Once again, words matter. Fan culture helps us amplify our traditional relationships with our customers.

What brand has made Jeremy smile recently? Jeremy shared a story about a conductor on Southwest Trains in the UK that added some much-needed levity to a recent trip.

To learn more, follow him on Instagram (@punkrockbusiness) or go to punkrockbusiness.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1713 no How Leaders Create Strong Brands with Alberto Lopez-Valenzuela https://onbrand.libsyn.com/how-leaders-create-strong-brands-with-alberto-lopez-valenzuela “Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at Alva, he helps organizations connect data sets to answer big questions such as this. As author of The Connecting Leader, he helps those at the top lead the charge for change. We discussed all of this and more on this week’s episode the On Brand podcast. About Alberto Lopez-Valenzuela For over twenty-five years, Alberto Lopez-Valenzuela has worked in business information and analysis, developing decision-intelligence solutions for Fortune 500 companies. He held roles in marketing, strategy, and corporate development at numerous global enterprises before founding and serving as Chief Executive at alva, a technology-enabled company that creates decision-ready intelligence for the largest companies in the world. Alberto is a visiting professor at Cass Business School, where he earned his MBA and holds an honours degree from the University of the Arts London. He splits his time between alva’s offices in London and New York. Episode Highlights Answering the big questions. With today’s tools and technology, answering questions is harder than ever. “There’s a need to connect data sets,” said Alberto on his role at alva. “You have to start with the why — what’s a business outcome you want to achieve." Creating a win-win for businesses and society. “Look at Apple. They are profitable but they also have a passion. A company like Patagonia also has a different approach to profit." What is Alberto’s book The Connecting Leader all about? “It’s a call to arms for leaders to find their truth. Twenty or 30 years ago, you could agree that business did not have to be connected to society.” What brand has made Alberto smile recently? Sesame Street! As a parent, I couldn’t agree more. To learn more, go to the-connecting-leader.com and follow Alberto on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Jan 2019 11:00:00 -0000 full Nick Westergaard “Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at... “Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at Alva, he helps organizations connect data sets to answer big questions such as this. As author of The Connecting Leader, he helps those at the top lead the charge for change. We discussed all of this and more on this week’s episode the On Brand podcast. About Alberto Lopez-Valenzuela For over twenty-five years, Alberto Lopez-Valenzuela has worked in business information and analysis, developing decision-intelligence solutions for Fortune 500 companies. He held roles in marketing, strategy, and corporate development at numerous global enterprises before founding and serving as Chief Executive at alva, a technology-enabled company that creates decision-ready intelligence for the largest companies in the world. Alberto is a visiting professor at Cass Business School, where he earned his MBA and holds an honours degree from the University of the Arts London. He splits his time between alva’s offices in London and New York. Episode Highlights Answering the big questions. With today’s tools and technology, answering questions is harder than ever. “There’s a need to connect data sets,” said Alberto on his role at alva. “You have to start with the why — what’s a business outcome you want to achieve." Creating a win-win for businesses and society. “Look at Apple. They are profitable but they also have a passion. A company like Patagonia also has a different approach to profit." What is Alberto’s book The Connecting Leader all about? “It’s a call to arms for leaders to find their truth. Twenty or 30 years ago, you could agree that business did not have to be connected to society.” What brand has made Alberto smile recently? Sesame Street! As a parent, I couldn’t agree more. To learn more, go to the-connecting-leader.com and follow Alberto on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at Alva, he helps organizations connect data sets to answer big questions such as this. As author of The Connecting Leader, he helps those at the top lead the charge for change. We discussed all of this and more on this week’s episode the On Brand podcast.

About Alberto Lopez-Valenzuela

For over twenty-five years, Alberto Lopez-Valenzuela has worked in business information and analysis, developing decision-intelligence solutions for Fortune 500 companies. He held roles in marketing, strategy, and corporate development at numerous global enterprises before founding and serving as Chief Executive at alva, a technology-enabled company that creates decision-ready intelligence for the largest companies in the world. Alberto is a visiting professor at Cass Business School, where he earned his MBA and holds an honours degree from the University of the Arts London. He splits his time between alva’s offices in London and New York.

Episode Highlights

Answering the big questions. With today’s tools and technology, answering questions is harder than ever. “There’s a need to connect data sets,” said Alberto on his role at alva. “You have to start with the why — what’s a business outcome you want to achieve."

Creating a win-win for businesses and society. “Look at Apple. They are profitable but they also have a passion. A company like Patagonia also has a different approach to profit."

What is Alberto’s book The Connecting Leader all about? “It’s a call to arms for leaders to find their truth. Twenty or 30 years ago, you could agree that business did not have to be connected to society.”

What brand has made Alberto smile recently? Sesame Street! As a parent, I couldn’t agree more.

To learn more, go to the-connecting-leader.com and follow Alberto on Twitter.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1611 no Building an Audience for Your Personal Brand with Case Kenny https://onbrand.libsyn.com/building-an-audience-for-your-personal-brand-with-case-kenny “Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We discussed all of this and more during our discussion on this week’s episode of the On Brand podcast. About Case Kenny Case Kenny is an entrepreneur and writer living in Chicago. He is the founder of 216 Ventures LLC and PRSUIT.com — a daily email focused on self development content. He is the host of the New Mindset, Who Dis podcast, an iTunes top 50 podcast focused on real and relatable life advice. He sits on the Forbes Business Development Council, has been featured in Forbes, Entrepreneur, Inc, CBS, The Chicago Tribune and speaks, consults and writes regularly on all things personal and corporate branding, publishing, social media and growth strategies. Episode Highlights Where should you get started with personal branding? “A lot is channel focused. You’ve got to find the right channel. That’s why I focus on Instagram and podcasting.” And email! “Do one thing really well, then listen and ask.” These are the steps Case recommends for building an audience. Asking what your audience wants is critical. “People are very willing to answer your questions.” But you have to remember to ask first. Why is email so important? “People are really leaning into email. Email is very personal. It’s literally their personal email address. On social media, you’re building your home on rented land. With email there’s no algorithm. They can’t take your audience away from you.” What brand has made Case smile recently? “RXbars — they’re cheeky, funny, and clever.” I love this brand as well for their simple, transparent packaging. In fact, I wrote about this in Brand Now. To learn more, follow Case on Instagram or go to PRSUIT.com to sign up for his daily email. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Dec 2018 11:00:00 -0000 full Nick Westergaard “Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We... “Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We discussed all of this and more during our discussion on this week’s episode of the On Brand podcast. About Case Kenny Case Kenny is an entrepreneur and writer living in Chicago. He is the founder of 216 Ventures LLC and PRSUIT.com — a daily email focused on self development content. He is the host of the New Mindset, Who Dis podcast, an iTunes top 50 podcast focused on real and relatable life advice. He sits on the Forbes Business Development Council, has been featured in Forbes, Entrepreneur, Inc, CBS, The Chicago Tribune and speaks, consults and writes regularly on all things personal and corporate branding, publishing, social media and growth strategies. Episode Highlights Where should you get started with personal branding? “A lot is channel focused. You’ve got to find the right channel. That’s why I focus on Instagram and podcasting.” And email! “Do one thing really well, then listen and ask.” These are the steps Case recommends for building an audience. Asking what your audience wants is critical. “People are very willing to answer your questions.” But you have to remember to ask first. Why is email so important? “People are really leaning into email. Email is very personal. It’s literally their personal email address. On social media, you’re building your home on rented land. With email there’s no algorithm. They can’t take your audience away from you.” What brand has made Case smile recently? “RXbars — they’re cheeky, funny, and clever.” I love this brand as well for their simple, transparent packaging. In fact, I wrote about this in Brand Now. To learn more, follow Case on Instagram or go to PRSUIT.com to sign up for his daily email. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We discussed all of this and more during our discussion on this week’s episode of the On Brand podcast.

About Case Kenny

Case Kenny is an entrepreneur and writer living in Chicago. He is the founder of 216 Ventures LLC and PRSUIT.com — a daily email focused on self development content. He is the host of the New Mindset, Who Dis podcast, an iTunes top 50 podcast focused on real and relatable life advice. He sits on the Forbes Business Development Council, has been featured in Forbes, Entrepreneur, Inc, CBS, The Chicago Tribune and speaks, consults and writes regularly on all things personal and corporate branding, publishing, social media and growth strategies.

Episode Highlights

Where should you get started with personal branding? “A lot is channel focused. You’ve got to find the right channel. That’s why I focus on Instagram and podcasting.” And email!

“Do one thing really well, then listen and ask.” These are the steps Case recommends for building an audience. Asking what your audience wants is critical. “People are very willing to answer your questions.” But you have to remember to ask first.

Why is email so important? “People are really leaning into email. Email is very personal. It’s literally their personal email address. On social media, you’re building your home on rented land. With email there’s no algorithm. They can’t take your audience away from you.”

What brand has made Case smile recently? “RXbars — they’re cheeky, funny, and clever.” I love this brand as well for their simple, transparent packaging. In fact, I wrote about this in Brand Now.

To learn more, follow Case on Instagram or go to PRSUIT.com to sign up for his daily email.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1742 no Why You Should Market to Mindstates with Will Leach https://onbrand.libsyn.com/why-you-should-market-to-mindstates-with-will-leach “The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market research by understanding and appealing to your audience when they’re in the optimal mindstate. We unpacked this concept and more this week on the On Brand podcast. About Will Leach Will Leach is the founder of TriggerPoint, a leading Behavioral Research and Design consultancy specializing in System 1 marketing. Simply put, TriggerPoint helps today’s largest brands understand and change consumer and employee behavior through Behavioral Research and Design. Will has over 20 years of behavioral insights experience and is a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University. Will is the author of Marketing to MindStates: a Practical Field Guide to Applying Behavioral Design to Marketing and is also the only 2-time winner of the EXPLOR Award for behavioral science research innovation. Episode Highlights Why behavioral research? Why now? “Technology makes connecting with customers easier than ever before. But what does this mean from a psychological perspective?” Especially when our brains are trained to filter out messages? How can your brand stand out? “By creating saliency. That’s when something is fluid and easy to understand.” Will shared how we make 35,000 decisions every day. A vast majority of these are unconscious. “The number-one decision you make every day is not to decide.” Will shared four scientific steps for creating saliency with your brand. What is a mindstate? “They’re moments of high emotional arousal. You’re in a hot state. This is what’s called System 1 processing.” What about the interplay between academia and real-world consulting? As an educator and strategist myself, I was eager to ask Will this burning question. “What business is good at is doing (or performing) ‘whats.’ Academia is good at understanding the ‘why’ behind something.” Together it’s a potent combination. What brand has made Will smile recently? As a parent, Will has been noticing kids’ brands more and more. That’s why he loves Lego and Marvel. “They allow me as a parent to connect and relate with my son in a way I wouldn’t be able to otherwise.” To learn more, go to marketingtomindstates.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Dec 2018 11:00:00 -0000 full Nick Westergaard “The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market... “The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market research by understanding and appealing to your audience when they’re in the optimal mindstate. We unpacked this concept and more this week on the On Brand podcast. About Will Leach Will Leach is the founder of TriggerPoint, a leading Behavioral Research and Design consultancy specializing in System 1 marketing. Simply put, TriggerPoint helps today’s largest brands understand and change consumer and employee behavior through Behavioral Research and Design. Will has over 20 years of behavioral insights experience and is a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University. Will is the author of Marketing to MindStates: a Practical Field Guide to Applying Behavioral Design to Marketing and is also the only 2-time winner of the EXPLOR Award for behavioral science research innovation. Episode Highlights Why behavioral research? Why now? “Technology makes connecting with customers easier than ever before. But what does this mean from a psychological perspective?” Especially when our brains are trained to filter out messages? How can your brand stand out? “By creating saliency. That’s when something is fluid and easy to understand.” Will shared how we make 35,000 decisions every day. A vast majority of these are unconscious. “The number-one decision you make every day is not to decide.” Will shared four scientific steps for creating saliency with your brand. What is a mindstate? “They’re moments of high emotional arousal. You’re in a hot state. This is what’s called System 1 processing.” What about the interplay between academia and real-world consulting? As an educator and strategist myself, I was eager to ask Will this burning question. “What business is good at is doing (or performing) ‘whats.’ Academia is good at understanding the ‘why’ behind something.” Together it’s a potent combination. What brand has made Will smile recently? As a parent, Will has been noticing kids’ brands more and more. That’s why he loves Lego and Marvel. “They allow me as a parent to connect and relate with my son in a way I wouldn’t be able to otherwise.” To learn more, go to marketingtomindstates.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market research by understanding and appealing to your audience when they’re in the optimal mindstate. We unpacked this concept and more this week on the On Brand podcast.

About Will Leach

Will Leach is the founder of TriggerPoint, a leading Behavioral Research and Design consultancy specializing in System 1 marketing. Simply put, TriggerPoint helps today’s largest brands understand and change consumer and employee behavior through Behavioral Research and Design.

Will has over 20 years of behavioral insights experience and is a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University. Will is the author of Marketing to MindStates: a Practical Field Guide to Applying Behavioral Design to Marketing and is also the only 2-time winner of the EXPLOR Award for behavioral science research innovation.

Episode Highlights

Why behavioral research? Why now? “Technology makes connecting with customers easier than ever before. But what does this mean from a psychological perspective?” Especially when our brains are trained to filter out messages?

How can your brand stand out? “By creating saliency. That’s when something is fluid and easy to understand.” Will shared how we make 35,000 decisions every day. A vast majority of these are unconscious. “The number-one decision you make every day is not to decide.” Will shared four scientific steps for creating saliency with your brand.

What is a mindstate? “They’re moments of high emotional arousal. You’re in a hot state. This is what’s called System 1 processing.”

What about the interplay between academia and real-world consulting? As an educator and strategist myself, I was eager to ask Will this burning question. “What business is good at is doing (or performing) ‘whats.’ Academia is good at understanding the ‘why’ behind something.” Together it’s a potent combination.

What brand has made Will smile recently? As a parent, Will has been noticing kids’ brands more and more. That’s why he loves Lego and Marvel. “They allow me as a parent to connect and relate with my son in a way I wouldn’t be able to otherwise.”

To learn more, go to marketingtomindstates.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1705 no The Best Marketing Tool You're Currently Overlooking with Todd Earwood https://onbrand.libsyn.com/the-best-marketing-tool-youre-currently-overlooking-with-todd-earwood “Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like Facebook, Instagram, and Snapchat. We discussed how to avoid this mistake and strategies for better integrating webinars into marketing campaigns this week on the On Brand podcast. About Todd Earwood Todd Earwood is the founder and CEO of MoneyPath, where his team helps to build growth campaigns marrying the efforts of sales and marketing for their clients. Todd believes webinars are the most powerful and most overlooked marketing campaign. After helping his private clients produce webinars in over a dozen industries, he was encouraged by the folks at Hubspot and GotoWebinar to help others and share his webinar formula. As such, he has turned all those successes into a webinar training program called Webinar Works. He’s here to share his perspective on marketing, arguing that we should get back to the basics of true ROI-focused marketing to drive sales. Episode Highlights First, I had to ask the big question — the elephant in the room. Why webinars? “If you’re bought into educational marketing, they’re the best tool for delivering.” Plus, webinar leads are better as they provide a tracked measurement of engagement over a specific period of time. How can you host better webinars? Todd shared his formula for success. First, don’t go it alone. “Unless you’re Kevin Hart or Adele, you can’t hold the stage by yourself.” You need a host and a presenter. The presenter is the expert thought leader while the host reads the bio and provides a safety net when the thought leader gets lost. Beyond engagement. Webinars don’t just engage — they re-engage. “Webinars are an amazing re-engagement tool.” If you have a cold, unresponsive lead, Todd explained why sending them a webinar link can be useful. What brand has made Todd smile recently? As a frequent traveler, Todd pointed us to the thoughtfulness of TravelPro luggage. To learn more, go to webinarworks.io/onbrand and follow Todd at ‘earwood’ on most social networks. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Dec 2018 11:00:00 -0000 full Nick Westergaard “Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like... “Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like Facebook, Instagram, and Snapchat. We discussed how to avoid this mistake and strategies for better integrating webinars into marketing campaigns this week on the On Brand podcast. About Todd Earwood Todd Earwood is the founder and CEO of MoneyPath, where his team helps to build growth campaigns marrying the efforts of sales and marketing for their clients. Todd believes webinars are the most powerful and most overlooked marketing campaign. After helping his private clients produce webinars in over a dozen industries, he was encouraged by the folks at Hubspot and GotoWebinar to help others and share his webinar formula. As such, he has turned all those successes into a webinar training program called Webinar Works. He’s here to share his perspective on marketing, arguing that we should get back to the basics of true ROI-focused marketing to drive sales. Episode Highlights First, I had to ask the big question — the elephant in the room. Why webinars? “If you’re bought into educational marketing, they’re the best tool for delivering.” Plus, webinar leads are better as they provide a tracked measurement of engagement over a specific period of time. How can you host better webinars? Todd shared his formula for success. First, don’t go it alone. “Unless you’re Kevin Hart or Adele, you can’t hold the stage by yourself.” You need a host and a presenter. The presenter is the expert thought leader while the host reads the bio and provides a safety net when the thought leader gets lost. Beyond engagement. Webinars don’t just engage — they re-engage. “Webinars are an amazing re-engagement tool.” If you have a cold, unresponsive lead, Todd explained why sending them a webinar link can be useful. What brand has made Todd smile recently? As a frequent traveler, Todd pointed us to the thoughtfulness of TravelPro luggage. To learn more, go to webinarworks.io/onbrand and follow Todd at ‘earwood’ on most social networks. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like Facebook, Instagram, and Snapchat. We discussed how to avoid this mistake and strategies for better integrating webinars into marketing campaigns this week on the On Brand podcast.

About Todd Earwood

Todd Earwood is the founder and CEO of MoneyPath, where his team helps to build growth campaigns marrying the efforts of sales and marketing for their clients. Todd believes webinars are the most powerful and most overlooked marketing campaign. After helping his private clients produce webinars in over a dozen industries, he was encouraged by the folks at Hubspot and GotoWebinar to help others and share his webinar formula. As such, he has turned all those successes into a webinar training program called Webinar Works. He’s here to share his perspective on marketing, arguing that we should get back to the basics of true ROI-focused marketing to drive sales.

Episode Highlights

First, I had to ask the big question — the elephant in the room. Why webinars? “If you’re bought into educational marketing, they’re the best tool for delivering.” Plus, webinar leads are better as they provide a tracked measurement of engagement over a specific period of time.

How can you host better webinars? Todd shared his formula for success. First, don’t go it alone. “Unless you’re Kevin Hart or Adele, you can’t hold the stage by yourself.” You need a host and a presenter. The presenter is the expert thought leader while the host reads the bio and provides a safety net when the thought leader gets lost.

Beyond engagement. Webinars don’t just engage — they re-engage. “Webinars are an amazing re-engagement tool.” If you have a cold, unresponsive lead, Todd explained why sending them a webinar link can be useful.

What brand has made Todd smile recently? As a frequent traveler, Todd pointed us to the thoughtfulness of TravelPro luggage.

To learn more, go to webinarworks.io/onbrand and follow Todd at ‘earwood’ on most social networks.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1669 no The Laws of Brand Storytelling with Ekaterina Walter and Jessica Gioglio https://onbrand.libsyn.com/the-laws-of-brand-storytelling-with-ekaterina-walter-and-jessica-gioglio "Stop being Switzerland!” This could sound like vague advice but it's so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina Walter and Jessica Gioglio have penned the new book The Laws of Brand Storytelling, which launches this week. Both joined me on the On Brand podcast to discuss. About Ekaterina Walter and Jessica Gioglio Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling. After pioneering social media and digital strategies for Fortune 500 brands such as Intel and Accenture, she cofounded a start-up that was acquired by Sprinklr, a customer experience management platform, where she served as Global Evangelist. She now helps global organizations build customer-centric digital transformation strategies. Ekaterina’s thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, Fast Company, TechCrunch, CNN, WSJ, Inc., and Huffington Post, among others. She’s been consistently recognized by the industry and her peers for her innovative thinking: she was number three on Forbes’s World’s Top 40 Social Marketing Talent, and Fortune magazine included her on the list of the most impactful business people on social media, alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others. When Ekaterina is not writing about digital and business innovation, she and her nine-year-old daughter coauthor children’s books. The first of a planned series, Amber and Sapphire: The Magic Spell, was published in 2017. Jessica Gioglio is a recognized digital and social business strategist and the coauthor of The Power of Visual Storytelling. She has spent over a decade leading transformative marketing, public relations, and social media programs for best-in-class companies including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. From advising top companies on social media and digital business transformation, to leading an award-winning public relations and social media program for Dunkin’ Donuts, or providing disruptive communications programs for TripAdvisor, Jessica thrives on delivering customer-centric innovation and growth acceleration. A recognized thought leader and sought-after speaker, Jessica was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, and the United Kingdom’s We Are The City. Jessica’s thought leadership and industry commentary has been featured on CNBC, USA Today, PR Week, ComputerWorld, Chief Marketer, and more. Episode Highlights How is brand storytelling different? Ekaterina kicked off the show by reminding us that we need a new definition. “When people hear ‘storytelling’ they assume you mean marketing. Or content. Content was really storytelling 1.0. It’s not just for marketing anymore because your brand is built by what other people say.” How do you embrace taking a stand? “You have to align advocacy with authenticity. Everyone has brand style guides for what to do visually. They don’t always have guidelines around values.” Who’s doing this really well? Ekaterina and Jessica pointed us to GE who’s focusing on 50/50 representation of females in STEM roles by 2020. We also discussed Nike and Honeymade with some good reminders on how to launch and execute campaigns like this. What brands have made Ekaterina and Jessica smile recently? Ekaterina told a story about a funny cease and desist from Bud Light while Jessica used Land Rover to reinforce the power of brand storytelling. To learn more, check out The Laws of Brand Storytelling on Amazon and visit Ekaterina and Jessica’s personal websites. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Nov 2018 11:00:00 -0000 full Nick Westergaard "Stop being Switzerland!” This could sound like vague advice but it's so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors... "Stop being Switzerland!” This could sound like vague advice but it's so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina Walter and Jessica Gioglio have penned the new book The Laws of Brand Storytelling, which launches this week. Both joined me on the On Brand podcast to discuss. About Ekaterina Walter and Jessica Gioglio Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling. After pioneering social media and digital strategies for Fortune 500 brands such as Intel and Accenture, she cofounded a start-up that was acquired by Sprinklr, a customer experience management platform, where she served as Global Evangelist. She now helps global organizations build customer-centric digital transformation strategies. Ekaterina’s thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, Fast Company, TechCrunch, CNN, WSJ, Inc., and Huffington Post, among others. She’s been consistently recognized by the industry and her peers for her innovative thinking: she was number three on Forbes’s World’s Top 40 Social Marketing Talent, and Fortune magazine included her on the list of the most impactful business people on social media, alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others. When Ekaterina is not writing about digital and business innovation, she and her nine-year-old daughter coauthor children’s books. The first of a planned series, Amber and Sapphire: The Magic Spell, was published in 2017. Jessica Gioglio is a recognized digital and social business strategist and the coauthor of The Power of Visual Storytelling. She has spent over a decade leading transformative marketing, public relations, and social media programs for best-in-class companies including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. From advising top companies on social media and digital business transformation, to leading an award-winning public relations and social media program for Dunkin’ Donuts, or providing disruptive communications programs for TripAdvisor, Jessica thrives on delivering customer-centric innovation and growth acceleration. A recognized thought leader and sought-after speaker, Jessica was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, and the United Kingdom’s We Are The City. Jessica’s thought leadership and industry commentary has been featured on CNBC, USA Today, PR Week, ComputerWorld, Chief Marketer, and more. Episode Highlights How is brand storytelling different? Ekaterina kicked off the show by reminding us that we need a new definition. “When people hear ‘storytelling’ they assume you mean marketing. Or content. Content was really storytelling 1.0. It’s not just for marketing anymore because your brand is built by what other people say.” How do you embrace taking a stand? “You have to align advocacy with authenticity. Everyone has brand style guides for what to do visually. They don’t always have guidelines around values.” Who’s doing this really well? Ekaterina and Jessica pointed us to GE who’s focusing on 50/50 representation of females in STEM roles by 2020. We also discussed Nike and Honeymade with some good reminders on how to launch and execute campaigns like this. What brands have made Ekaterina and Jessica smile recently? Ekaterina told a story about a funny cease and desist from Bud Light while Jessica used Land Rover to reinforce the power of brand storytelling. To learn more, check out The Laws of Brand Storytelling on Amazon and visit Ekaterina and Jessica’s personal websites. Learn more about your ad choices. Visit megaphone.fm/adchoices "Stop being Switzerland!” This could sound like vague advice but it's so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina Walter and Jessica Gioglio have penned the new book The Laws of Brand Storytelling, which launches this week. Both joined me on the On Brand podcast to discuss.

About Ekaterina Walter and Jessica Gioglio

Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling. After pioneering social media and digital strategies for Fortune 500 brands such as Intel and Accenture, she cofounded a start-up that was acquired by Sprinklr, a customer experience management platform, where she served as Global Evangelist. She now helps global organizations build customer-centric digital transformation strategies.

Ekaterina’s thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, Fast Company, TechCrunch, CNN, WSJ, Inc., and Huffington Post, among others. She’s been consistently recognized by the industry and her peers for her innovative thinking: she was number three on Forbes’s World’s Top 40 Social Marketing Talent, and Fortune magazine included her on the list of the most impactful business people on social media, alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others. When Ekaterina is not writing about digital and business innovation, she and her nine-year-old daughter coauthor children’s books. The first of a planned series, Amber and Sapphire: The Magic Spell, was published in 2017.

Jessica Gioglio is a recognized digital and social business strategist and the coauthor of The Power of Visual Storytelling. She has spent over a decade leading transformative marketing, public relations, and social media programs for best-in-class companies including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. From advising top companies on social media and digital business transformation, to leading an award-winning public relations and social media program for Dunkin’ Donuts, or providing disruptive communications programs for TripAdvisor, Jessica thrives on delivering customer-centric innovation and growth acceleration.

A recognized thought leader and sought-after speaker, Jessica was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, and the United Kingdom’s We Are The City. Jessica’s thought leadership and industry commentary has been featured on CNBC, USA Today, PR Week, ComputerWorld, Chief Marketer, and more.

Episode Highlights

How is brand storytelling different? Ekaterina kicked off the show by reminding us that we need a new definition. “When people hear ‘storytelling’ they assume you mean marketing. Or content. Content was really storytelling 1.0. It’s not just for marketing anymore because your brand is built by what other people say.”

How do you embrace taking a stand? “You have to align advocacy with authenticity. Everyone has brand style guides for what to do visually. They don’t always have guidelines around values.”

Who’s doing this really well? Ekaterina and Jessica pointed us to GE who’s focusing on 50/50 representation of females in STEM roles by 2020. We also discussed Nike and Honeymade with some good reminders on how to launch and execute campaigns like this.

What brands have made Ekaterina and Jessica smile recently? Ekaterina told a story about a funny cease and desist from Bud Light while Jessica used Land Rover to reinforce the power of brand storytelling.

To learn more, check out The Laws of Brand Storytelling on Amazon and visit Ekaterina and Jessica’s personal websites.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1985 no The Future of Branded Video with Wistia Founder Chris Savage https://onbrand.libsyn.com/the-future-of-branded-video-with-wistia-founder-chris-savage “You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands are pushing into the space. However, many are afraid of looking stupid. We talked about using video to build your brand and your business this week on the On Brand podcast with Wistia cofounder and CEO Chris Savage. About Chris Savage Chris Savage is the cofounder and CEO of Wistia, a web-based video hosting solution built for businesses. After graduating from Brown University, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan’s living room in 2006. Chris founded the company with the goal of helping businesses effectively market their products or services more creatively through video. Recently, Savage and Schwartz turned down an offer to sell Wistia and took on $17.3M in debt instead, which allowed them to buy out their investors, gain full control of Wistia, and take the path less traveled in the tech industry. Episode Highlights The story of Wisita. We talk a lot about story on the On Brand podcast. Wistia as a business has several fascinating stories including the classic startup story of the founder starting a business in his living room. It also has a new story about taking on debt to take back the business and focus their efforts moving forward. “I’ve never seen employee engagement higher.” When you buy out your investors and take control of the company, it sends a message to your employees. After some initial fear (mostly based on misunderstanding about debt), the Wistia team was excited about being to take tangible control of their business. “If I get on a camera will I look stupid?” This is the million-dollar question for brands considering video. Actually, this customer pain point drove Wistia’s content marketing in a unique direction. After watching their videos, viewers would asked what they did to make them look and sound so good. Eventually, Wistia started creating their own video tutorials. What does the future hold for video? “Lots of people are consistently creating great stuff. That wasn’t the case a few years ago.” What’s harder moving forward is creating unique content that connects with your customers. What brand has made Chris smile recently? Chris gave a shout out to cool new initiatives by Mailchimp and Envision. To learn more, go to the “Learn” section of the Wistia website, follow Chris on Twitter, and check out his personal blog, Savage Thoughts. As We Wrap … Before we go, I want to flip the microphone around to our community … User experience designer Larry Sickmann found the On Brand podcast for the first time and likes what he’s hearing so far. Thanks for listening, Larry! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Oct 2018 10:00:00 -0000 full Nick Westergaard “You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands are pushing into the space. However, many are afraid of... “You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands are pushing into the space. However, many are afraid of looking stupid. We talked about using video to build your brand and your business this week on the On Brand podcast with Wistia cofounder and CEO Chris Savage. About Chris Savage Chris Savage is the cofounder and CEO of Wistia, a web-based video hosting solution built for businesses. After graduating from Brown University, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan’s living room in 2006. Chris founded the company with the goal of helping businesses effectively market their products or services more creatively through video. Recently, Savage and Schwartz turned down an offer to sell Wistia and took on $17.3M in debt instead, which allowed them to buy out their investors, gain full control of Wistia, and take the path less traveled in the tech industry. Episode Highlights The story of Wisita. We talk a lot about story on the On Brand podcast. Wistia as a business has several fascinating stories including the classic startup story of the founder starting a business in his living room. It also has a new story about taking on debt to take back the business and focus their efforts moving forward. “I’ve never seen employee engagement higher.” When you buy out your investors and take control of the company, it sends a message to your employees. After some initial fear (mostly based on misunderstanding about debt), the Wistia team was excited about being to take tangible control of their business. “If I get on a camera will I look stupid?” This is the million-dollar question for brands considering video. Actually, this customer pain point drove Wistia’s content marketing in a unique direction. After watching their videos, viewers would asked what they did to make them look and sound so good. Eventually, Wistia started creating their own video tutorials. What does the future hold for video? “Lots of people are consistently creating great stuff. That wasn’t the case a few years ago.” What’s harder moving forward is creating unique content that connects with your customers. What brand has made Chris smile recently? Chris gave a shout out to cool new initiatives by Mailchimp and Envision. To learn more, go to the “Learn” section of the Wistia website, follow Chris on Twitter, and check out his personal blog, Savage Thoughts. As We Wrap … Before we go, I want to flip the microphone around to our community … User experience designer Larry Sickmann found the On Brand podcast for the first time and likes what he’s hearing so far. Thanks for listening, Larry! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands are pushing into the space. However, many are afraid of looking stupid. We talked about using video to build your brand and your business this week on the On Brand podcast with Wistia cofounder and CEO Chris Savage.

About Chris Savage

Chris Savage is the cofounder and CEO of Wistia, a web-based video hosting solution built for businesses. After graduating from Brown University, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan’s living room in 2006. Chris founded the company with the goal of helping businesses effectively market their products or services more creatively through video. Recently, Savage and Schwartz turned down an offer to sell Wistia and took on $17.3M in debt instead, which allowed them to buy out their investors, gain full control of Wistia, and take the path less traveled in the tech industry.

Episode Highlights

The story of Wisita. We talk a lot about story on the On Brand podcast. Wistia as a business has several fascinating stories including the classic startup story of the founder starting a business in his living room. It also has a new story about taking on debt to take back the business and focus their efforts moving forward.

“I’ve never seen employee engagement higher.” When you buy out your investors and take control of the company, it sends a message to your employees. After some initial fear (mostly based on misunderstanding about debt), the Wistia team was excited about being to take tangible control of their business.

“If I get on a camera will I look stupid?” This is the million-dollar question for brands considering video. Actually, this customer pain point drove Wistia’s content marketing in a unique direction. After watching their videos, viewers would asked what they did to make them look and sound so good. Eventually, Wistia started creating their own video tutorials.

What does the future hold for video? “Lots of people are consistently creating great stuff. That wasn’t the case a few years ago.” What’s harder moving forward is creating unique content that connects with your customers.

What brand has made Chris smile recently? Chris gave a shout out to cool new initiatives by Mailchimp and Envision.

To learn more, go to the “Learn” section of the Wistia website, follow Chris on Twitter, and check out his personal blog, Savage Thoughts.

As We Wrap …

Before we go, I want to flip the microphone around to our community … User experience designer Larry Sickmann found the On Brand podcast for the first time and likes what he’s hearing so far. Thanks for listening, Larry!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2009 no Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin https://onbrand.libsyn.com/creating-talk-triggers-for-your-brand-with-jay-baer-and-daniel-lemin “Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy! About Jay Baer & Daniel Lemin Jay Baer is the founder of Convince & Convert, a strategy consultancy that helps the world's most interesting brands gain and keep more customers. He's a seventh-generation entrepreneur; has started five multimillion dollar companies; and is the author of six books including Youtility and Hug Your Haters. He is a keynote speaker and emcee, an angel investor, and an inductee in the Word of Mouth Marketing Association Hall of Fame and the National Speakers Association's CPAE Speaker Hall of Fame. Daniel Lemin is the cofounder of Selectivor, a food intelligence platform that helps people stay healthy through personalized eating. A former communications leader at Google, he is the author of the online reputation guide Manipurated. He has been featured by The New York Times, USA Today, CBS Radio, and Fox News, and speaks at conferences and events worldwide. Episode Highlights Word of mouth matters. How much? I'm glad you asked. Jay and Daniel have created a helpful infographic that breaks this down. Check it out! “A manual for giving your customers a story to tell.” That's what Jay and Daniel set out to create with Talk Triggers. Where do you begin? “Let's start with the worst way. Get everyone in a room and brainstorming. You need to document your customer journey. You need to include new, longtime, and lost customers.” Jay went on to note that you have to look for the story in places people don't expect. From DoubleTree and their famous cookies to “Dr. Snip.” Jay and Daniel shared several examples from business of all shapes and sizes across industry including a Seattle-based vasectomy surgeon who gives away a unique — and very talkable — gift to his patients. What the difference between an alpaca and a llama? What would you call a business designed to ship custom butter sculptures? You'll have to listen to the full show for the answers to these questions! However, Daniel did provide you with some teaser content in meme form! What brand has made Jay and Daniel smile recently? Daniel told us a story of a brand that made him smile by solving a negative word-of-mouth problem while Jay shared why the Tesla buying experience brought a smile to his face. To learn more, go to the Talk Triggers website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 16 Oct 2018 10:00:00 -0000 full Nick Westergaard “Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance.... “Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy! About Jay Baer & Daniel Lemin Jay Baer is the founder of Convince & Convert, a strategy consultancy that helps the world's most interesting brands gain and keep more customers. He's a seventh-generation entrepreneur; has started five multimillion dollar companies; and is the author of six books including Youtility and Hug Your Haters. He is a keynote speaker and emcee, an angel investor, and an inductee in the Word of Mouth Marketing Association Hall of Fame and the National Speakers Association's CPAE Speaker Hall of Fame. Daniel Lemin is the cofounder of Selectivor, a food intelligence platform that helps people stay healthy through personalized eating. A former communications leader at Google, he is the author of the online reputation guide Manipurated. He has been featured by The New York Times, USA Today, CBS Radio, and Fox News, and speaks at conferences and events worldwide. Episode Highlights Word of mouth matters. How much? I'm glad you asked. Jay and Daniel have created a helpful infographic that breaks this down. Check it out! “A manual for giving your customers a story to tell.” That's what Jay and Daniel set out to create with Talk Triggers. Where do you begin? “Let's start with the worst way. Get everyone in a room and brainstorming. You need to document your customer journey. You need to include new, longtime, and lost customers.” Jay went on to note that you have to look for the story in places people don't expect. From DoubleTree and their famous cookies to “Dr. Snip.” Jay and Daniel shared several examples from business of all shapes and sizes across industry including a Seattle-based vasectomy surgeon who gives away a unique — and very talkable — gift to his patients. What the difference between an alpaca and a llama? What would you call a business designed to ship custom butter sculptures? You'll have to listen to the full show for the answers to these questions! However, Daniel did provide you with some teaser content in meme form! What brand has made Jay and Daniel smile recently? Daniel told us a story of a brand that made him smile by solving a negative word-of-mouth problem while Jay shared why the Tesla buying experience brought a smile to his face. To learn more, go to the Talk Triggers website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy!

About Jay Baer & Daniel Lemin

Jay Baer is the founder of Convince & Convert, a strategy consultancy that helps the world's most interesting brands gain and keep more customers. He's a seventh-generation entrepreneur; has started five multimillion dollar companies; and is the author of six books including Youtility and Hug Your Haters. He is a keynote speaker and emcee, an angel investor, and an inductee in the Word of Mouth Marketing Association Hall of Fame and the National Speakers Association's CPAE Speaker Hall of Fame.

Daniel Lemin is the cofounder of Selectivor, a food intelligence platform that helps people stay healthy through personalized eating. A former communications leader at Google, he is the author of the online reputation guide Manipurated. He has been featured by The New York Times, USA Today, CBS Radio, and Fox News, and speaks at conferences and events worldwide.

Episode Highlights

Word of mouth matters. How much? I'm glad you asked. Jay and Daniel have created a helpful infographic that breaks this down. Check it out!

“A manual for giving your customers a story to tell.” That's what Jay and Daniel set out to create with Talk Triggers. Where do you begin? “Let's start with the worst way. Get everyone in a room and brainstorming. You need to document your customer journey. You need to include new, longtime, and lost customers.” Jay went on to note that you have to look for the story in places people don't expect.

From DoubleTree and their famous cookies to “Dr. Snip.” Jay and Daniel shared several examples from business of all shapes and sizes across industry including a Seattle-based vasectomy surgeon who gives away a unique — and very talkable — gift to his patients.

What the difference between an alpaca and a llama? What would you call a business designed to ship custom butter sculptures? You'll have to listen to the full show for the answers to these questions! However, Daniel did provide you with some teaser content in meme form!

What brand has made Jay and Daniel smile recently? Daniel told us a story of a brand that made him smile by solving a negative word-of-mouth problem while Jay shared why the Tesla buying experience brought a smile to his face.

To learn more, go to the Talk Triggers website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2139 no The Next Evolution of Branding with Mona Amodeo https://onbrand.libsyn.com/the-next-evolution-of-branding-with-mona-amodeo-0 “It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department, strategist and author Mono Amodeo sees branding as a way of managing an organization. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mona Amodeo Mona Amodeo, Ph.D. is an innovator and catalyst for transforming organizations into brands that matter. She is an award-winning management strategist and recognized expert in organization development and change on a mission to move business-as-is to business-as-it-can be. Her work spans the boundaries of scholarship and practice in the disciplines of branding, communications, and organization culture. In her book, Beyond Sizzle: The Next Evolution of Branding, Mona shares the secrets to igniting transformation by leveraging organization development principles and change management approaches as a new framework for business leaders to manage their brands. Episode Highlights Brand is grounded in meaning. First, we set the stage with some definitions. “The word brand is so complex. There’s probably ten definitions in the dictionary. My definition of brand is the meaning people associate with a name. Branding is the process of creating meaning. The trouble with story. “You’re not in control of your brand story — it’s what other people say about you. But you are in control of your internal narrative.” And that has real impact because “we change behaviors to fit stories — stories are aspirational.” Branding from the inside out. To engage the entire organization, your people need to understand what you stand for as a brand and what it is you’re trying to do. To do this, Mona recommends creating an internal ID narrative. “This gets people on the same page and people internally drive brands.” What brand has made Mona smile recently? “Subaru. I love driving my Subaru. I love going to the dealership. Brands that make you smile make you feel important.” To learn more, go to idgroupbranding.com or check out Mona’s new book, Beyond Sizzle, on Amazon. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Oct 2018 10:00:00 -0000 full Nick Westergaard “It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department,... “It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department, strategist and author Mono Amodeo sees branding as a way of managing an organization. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mona Amodeo Mona Amodeo, Ph.D. is an innovator and catalyst for transforming organizations into brands that matter. She is an award-winning management strategist and recognized expert in organization development and change on a mission to move business-as-is to business-as-it-can be. Her work spans the boundaries of scholarship and practice in the disciplines of branding, communications, and organization culture. In her book, Beyond Sizzle: The Next Evolution of Branding, Mona shares the secrets to igniting transformation by leveraging organization development principles and change management approaches as a new framework for business leaders to manage their brands. Episode Highlights Brand is grounded in meaning. First, we set the stage with some definitions. “The word brand is so complex. There’s probably ten definitions in the dictionary. My definition of brand is the meaning people associate with a name. Branding is the process of creating meaning. The trouble with story. “You’re not in control of your brand story — it’s what other people say about you. But you are in control of your internal narrative.” And that has real impact because “we change behaviors to fit stories — stories are aspirational.” Branding from the inside out. To engage the entire organization, your people need to understand what you stand for as a brand and what it is you’re trying to do. To do this, Mona recommends creating an internal ID narrative. “This gets people on the same page and people internally drive brands.” What brand has made Mona smile recently? “Subaru. I love driving my Subaru. I love going to the dealership. Brands that make you smile make you feel important.” To learn more, go to idgroupbranding.com or check out Mona’s new book, Beyond Sizzle, on Amazon. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department, strategist and author Mono Amodeo sees branding as a way of managing an organization. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Mona Amodeo

Mona Amodeo, Ph.D. is an innovator and catalyst for transforming organizations into brands that matter. She is an award-winning management strategist and recognized expert in organization development and change on a mission to move business-as-is to business-as-it-can be. Her work spans the boundaries of scholarship and practice in the disciplines of branding, communications, and organization culture. In her book, Beyond Sizzle: The Next Evolution of Branding, Mona shares the secrets to igniting transformation by leveraging organization development principles and change management approaches as a new framework for business leaders to manage their brands.

Episode Highlights

Brand is grounded in meaning. First, we set the stage with some definitions. “The word brand is so complex. There’s probably ten definitions in the dictionary. My definition of brand is the meaning people associate with a name. Branding is the process of creating meaning.

The trouble with story. “You’re not in control of your brand story — it’s what other people say about you. But you are in control of your internal narrative.” And that has real impact because “we change behaviors to fit stories — stories are aspirational.”

Branding from the inside out. To engage the entire organization, your people need to understand what you stand for as a brand and what it is you’re trying to do. To do this, Mona recommends creating an internal ID narrative. “This gets people on the same page and people internally drive brands.”

What brand has made Mona smile recently? “Subaru. I love driving my Subaru. I love going to the dealership. Brands that make you smile make you feel important.”

To learn more, go to idgroupbranding.com or check out Mona’s new book, Beyond Sizzle, on Amazon.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2096 no What It Means to Be an Everywhere Brand with Jeff Rohrs https://onbrand.libsyn.com/what-it-means-to-be-an-everywhere-brand-with-jeff-rohrs "Consumers deserve perfect info about businesses everywhere. We can all agree on that." Going out of the gate, Jeff Rohrs reminded us of what's at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, Rohrs is on the leading edge as brands work to manage all of the digital knowledge that's available today. Chances are, what you've thought about already is just the tip of the iceberg. We discussed what data, voice, AI, and AR mean for "everywhere brands" this week on the On Brand podcast. About Jeff Rohrs Jeff Rohrs serves as Chief Marketing Officer for Yext, the Digital Knowledge Management platform that gives companies control over their customer-critical facts across today’s ever-expanding universe of intelligent services. Jeff co-authored The Everywhere Brand (Yext 2017), and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget. Episode Highlights So what is Yext? "Brand's need to be in control of their information." Yext provides a digital knowledge management platform to do just that. "We work on the rest of the iceberg under the surface. Most are just looking at the tip — website and search. The lion's share includes places like Alexa, Siri, and Uber." Brands today have to be everywhere. In an ebook co-authored with Jay Baer, Jeff outlines the concept of brands being everywhere today. He shared the basic tenants of what this means including being customer centric, granular, and committed to actively managing. How can brands be ready for a voice-first environment? "First, you have to separate voice commands from voice search and discovery. You can't optimize. That's been debunked. You need to think about the facts first. That's how you future proof your brand." What brand has made Jeff smile recently? Jeff provided not one, not two, but three brands that have made him smile. First, Nike with their "gutsy" Colin Kaepernick ads. He's also a big fan of how DonorsChoose closes the loop by sharing updates from funded projects with donors via email. And finally, we recorded this after a big win for the Cleveland Browns, which brought a smile to Jeff's face as well. To learn more, follow Jeff on Twitter and check out the Yext website including their upcoming event Onward 2018. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Oct 2018 10:00:00 -0000 full Nick Westergaard "Consumers deserve perfect info about businesses everywhere. We can all agree on that." Going out of the gate, Jeff Rohrs reminded us of what's at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, Rohrs is... "Consumers deserve perfect info about businesses everywhere. We can all agree on that." Going out of the gate, Jeff Rohrs reminded us of what's at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, Rohrs is on the leading edge as brands work to manage all of the digital knowledge that's available today. Chances are, what you've thought about already is just the tip of the iceberg. We discussed what data, voice, AI, and AR mean for "everywhere brands" this week on the On Brand podcast. About Jeff Rohrs Jeff Rohrs serves as Chief Marketing Officer for Yext, the Digital Knowledge Management platform that gives companies control over their customer-critical facts across today’s ever-expanding universe of intelligent services. Jeff co-authored The Everywhere Brand (Yext 2017), and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget. Episode Highlights So what is Yext? "Brand's need to be in control of their information." Yext provides a digital knowledge management platform to do just that. "We work on the rest of the iceberg under the surface. Most are just looking at the tip — website and search. The lion's share includes places like Alexa, Siri, and Uber." Brands today have to be everywhere. In an ebook co-authored with Jay Baer, Jeff outlines the concept of brands being everywhere today. He shared the basic tenants of what this means including being customer centric, granular, and committed to actively managing. How can brands be ready for a voice-first environment? "First, you have to separate voice commands from voice search and discovery. You can't optimize. That's been debunked. You need to think about the facts first. That's how you future proof your brand." What brand has made Jeff smile recently? Jeff provided not one, not two, but three brands that have made him smile. First, Nike with their "gutsy" Colin Kaepernick ads. He's also a big fan of how DonorsChoose closes the loop by sharing updates from funded projects with donors via email. And finally, we recorded this after a big win for the Cleveland Browns, which brought a smile to Jeff's face as well. To learn more, follow Jeff on Twitter and check out the Yext website including their upcoming event Onward 2018. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices "Consumers deserve perfect info about businesses everywhere. We can all agree on that." Going out of the gate, Jeff Rohrs reminded us of what's at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, Rohrs is on the leading edge as brands work to manage all of the digital knowledge that's available today. Chances are, what you've thought about already is just the tip of the iceberg. We discussed what data, voice, AI, and AR mean for "everywhere brands" this week on the On Brand podcast.

About Jeff Rohrs

Jeff Rohrs serves as Chief Marketing Officer for Yext, the Digital Knowledge Management platform that gives companies control over their customer-critical facts across today’s ever-expanding universe of intelligent services. Jeff co-authored The Everywhere Brand (Yext 2017), and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget.

Episode Highlights

So what is Yext? "Brand's need to be in control of their information." Yext provides a digital knowledge management platform to do just that. "We work on the rest of the iceberg under the surface. Most are just looking at the tip — website and search. The lion's share includes places like Alexa, Siri, and Uber."

Brands today have to be everywhere. In an ebook co-authored with Jay Baer, Jeff outlines the concept of brands being everywhere today. He shared the basic tenants of what this means including being customer centric, granular, and committed to actively managing.

How can brands be ready for a voice-first environment? "First, you have to separate voice commands from voice search and discovery. You can't optimize. That's been debunked. You need to think about the facts first. That's how you future proof your brand."

What brand has made Jeff smile recently? Jeff provided not one, not two, but three brands that have made him smile. First, Nike with their "gutsy" Colin Kaepernick ads. He's also a big fan of how DonorsChoose closes the loop by sharing updates from funded projects with donors via email. And finally, we recorded this after a big win for the Cleveland Browns, which brought a smile to Jeff's face as well.

To learn more, follow Jeff on Twitter and check out the Yext website including their upcoming event Onward 2018.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2100 no Why Data Is Critical to Building Customer Loyalty with Kevin Dean https://onbrand.libsyn.com/why-data-is-critical-to-building-customer-loyalty-with-kevin-dean “If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin Dean is President of Marketing Services at Experian. He joined me this week on the On Brand podcast for a discussion about how data and systems driven brand loyalty. Enjoy! About Kevin Dean Kevin Dean is Experian’s President of Marketing Services for North America, the primary data, identity linkage, and audience activation partner in the advertising industry today. Dean joined Experian in 2011 as Senior Vice President, Global Product Management. Prior to joining Experian, Dean spent ten years in leadership roles at Equifax and previously he served as Director of Marketing at Cendant and Marketing Manager at Vita-Mix Corporation. Kevin received his MBA from the University of Akron and holds a BA in History also from the University of Akron. Episode Highlights Getting stated with brand-driven data. The focus of experiences data services for brands comes down to three key categories: “Identity, data, and distribution. They are ubiquitous across all devices.” Is data management harder or easier today? “I’d say it’s more challenging today. But we’ve really become masters of identity resolution. It used to be all centered around postal identity. Now you have IP address, email and social identity.” What is the number-one factor that leads to organizations upping their data game? “It’s critical if you want to have a lifelong relationship with your customer. CMOs today are very self aware. They want to understand the consumer journey. It’s a very data-driven role with data-driven conversations.” What brand has made Kevin smile recently? Brace yourselves — this answer is a little shocking. Kevin shared a story about an airline that made him smile. No foolin.’ Kevin had a pretty remarkable experience with United on an international flight that could give us all something to smile about. To learn more, check out the Experian website. As We Wrap … Did you hear something you liked on this episode or another? Past and future guest Jay Baer gave me a shout on Twitter for having some fun with his new book Talk Triggers. Look for Jay and his co-author Daniel Lemin as On Brand guests in the near future. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Sep 2018 10:00:00 -0000 full Nick Westergaard “If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin... “If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin Dean is President of Marketing Services at Experian. He joined me this week on the On Brand podcast for a discussion about how data and systems driven brand loyalty. Enjoy! About Kevin Dean Kevin Dean is Experian’s President of Marketing Services for North America, the primary data, identity linkage, and audience activation partner in the advertising industry today. Dean joined Experian in 2011 as Senior Vice President, Global Product Management. Prior to joining Experian, Dean spent ten years in leadership roles at Equifax and previously he served as Director of Marketing at Cendant and Marketing Manager at Vita-Mix Corporation. Kevin received his MBA from the University of Akron and holds a BA in History also from the University of Akron. Episode Highlights Getting stated with brand-driven data. The focus of experiences data services for brands comes down to three key categories: “Identity, data, and distribution. They are ubiquitous across all devices.” Is data management harder or easier today? “I’d say it’s more challenging today. But we’ve really become masters of identity resolution. It used to be all centered around postal identity. Now you have IP address, email and social identity.” What is the number-one factor that leads to organizations upping their data game? “It’s critical if you want to have a lifelong relationship with your customer. CMOs today are very self aware. They want to understand the consumer journey. It’s a very data-driven role with data-driven conversations.” What brand has made Kevin smile recently? Brace yourselves — this answer is a little shocking. Kevin shared a story about an airline that made him smile. No foolin.’ Kevin had a pretty remarkable experience with United on an international flight that could give us all something to smile about. To learn more, check out the Experian website. As We Wrap … Did you hear something you liked on this episode or another? Past and future guest Jay Baer gave me a shout on Twitter for having some fun with his new book Talk Triggers. Look for Jay and his co-author Daniel Lemin as On Brand guests in the near future. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin Dean is President of Marketing Services at Experian. He joined me this week on the On Brand podcast for a discussion about how data and systems driven brand loyalty. Enjoy!

About Kevin Dean

Kevin Dean is Experian’s President of Marketing Services for North America, the primary data, identity linkage, and audience activation partner in the advertising industry today. Dean joined Experian in 2011 as Senior Vice President, Global Product Management. Prior to joining Experian, Dean spent ten years in leadership roles at Equifax and previously he served as Director of Marketing at Cendant and Marketing Manager at Vita-Mix Corporation. Kevin received his MBA from the University of Akron and holds a BA in History also from the University of Akron.

Episode Highlights

Getting stated with brand-driven data. The focus of experiences data services for brands comes down to three key categories: “Identity, data, and distribution. They are ubiquitous across all devices.”

Is data management harder or easier today? “I’d say it’s more challenging today. But we’ve really become masters of identity resolution. It used to be all centered around postal identity. Now you have IP address, email and social identity.”

What is the number-one factor that leads to organizations upping their data game? “It’s critical if you want to have a lifelong relationship with your customer. CMOs today are very self aware. They want to understand the consumer journey. It’s a very data-driven role with data-driven conversations.”

What brand has made Kevin smile recently? Brace yourselves — this answer is a little shocking. Kevin shared a story about an airline that made him smile. No foolin.’ Kevin had a pretty remarkable experience with United on an international flight that could give us all something to smile about.

To learn more, check out the Experian website.

As We Wrap …

Did you hear something you liked on this episode or another? Past and future guest Jay Baer gave me a shout on Twitter for having some fun with his new book Talk Triggers. Look for Jay and his co-author Daniel Lemin as On Brand guests in the near future.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1769 no Crafting Brand Stories That Sell with Amber Williams https://onbrand.libsyn.com/crafting-brand-stories-that-sell-with-amber-williams Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this week’s episode of the On Brand podcast. About Amber Williams Amber Williams is a passionate brand strategist and the founder of brand storytelling agency Punkyflair. Amber is dedicated to helping entrepreneurs grow their business authentically through story. She spent 7 years in the corporate world crafting marketing strategies for mega brands like Armani Exchange, Volkswagen, and The United States Olympic Committee, just to find out that the success of any brand is all about how well you can package up your purpose into a story that speaks to your audience. It’s just that simple. Amber feels to grow your business, you have to do this one thing: Start storytelling. Episode Highlights Stories vs. Brand Stories. Storytelling is a concept that gets tossed around a lot when it comes to brands. But what does it mean? How is a story different from a brand story? Amber broke it down simply: a brand story has an economic outcome tied to it. What’s the formula for crafting stories? Amber calls her approach storycraft. “It’s a narrative approach based in psychology and customer insight. It starts with your star character — your customer. What role does the brand have? What’s the tone? And it ends with your brand promise.” The four questions all brand stories should answer. (1) Why do you exist? (2) What do you offer and for whom? Get specific here! (3) What do you believe? (4) What’s the moral of your story? Again, your brand promise. The key to brand storytelling success. “Be consistent. Your story informs all of your touchpoints. You have to ask, ‘Is this on story for us?'” What brand has made Amber smile recently? Amber shared the brand promise from bra and underwear company, ThirdLove — To each her own. This promise is the first thing you see when you arrive at their website. To learn more, check out the Punkyflair website. As We Wrap … Did you hear something you liked on this episode or another? Marty Neumeier gave us a shout for our episode featuring — him! Thanks for listening, Marty! On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Sep 2018 10:00:00 -0000 full Nick Westergaard Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this week’s... Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this week’s episode of the On Brand podcast. About Amber Williams Amber Williams is a passionate brand strategist and the founder of brand storytelling agency Punkyflair. Amber is dedicated to helping entrepreneurs grow their business authentically through story. She spent 7 years in the corporate world crafting marketing strategies for mega brands like Armani Exchange, Volkswagen, and The United States Olympic Committee, just to find out that the success of any brand is all about how well you can package up your purpose into a story that speaks to your audience. It’s just that simple. Amber feels to grow your business, you have to do this one thing: Start storytelling. Episode Highlights Stories vs. Brand Stories. Storytelling is a concept that gets tossed around a lot when it comes to brands. But what does it mean? How is a story different from a brand story? Amber broke it down simply: a brand story has an economic outcome tied to it. What’s the formula for crafting stories? Amber calls her approach storycraft. “It’s a narrative approach based in psychology and customer insight. It starts with your star character — your customer. What role does the brand have? What’s the tone? And it ends with your brand promise.” The four questions all brand stories should answer. (1) Why do you exist? (2) What do you offer and for whom? Get specific here! (3) What do you believe? (4) What’s the moral of your story? Again, your brand promise. The key to brand storytelling success. “Be consistent. Your story informs all of your touchpoints. You have to ask, ‘Is this on story for us?'” What brand has made Amber smile recently? Amber shared the brand promise from bra and underwear company, ThirdLove — To each her own. This promise is the first thing you see when you arrive at their website. To learn more, check out the Punkyflair website. As We Wrap … Did you hear something you liked on this episode or another? Marty Neumeier gave us a shout for our episode featuring — him! Thanks for listening, Marty! On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Amber Williams

Amber Williams is a passionate brand strategist and the founder of brand storytelling agency Punkyflair. Amber is dedicated to helping entrepreneurs grow their business authentically through story. She spent 7 years in the corporate world crafting marketing strategies for mega brands like Armani Exchange, Volkswagen, and The United States Olympic Committee, just to find out that the success of any brand is all about how well you can package up your purpose into a story that speaks to your audience. It’s just that simple. Amber feels to grow your business, you have to do this one thing: Start storytelling.

Episode Highlights

Stories vs. Brand Stories. Storytelling is a concept that gets tossed around a lot when it comes to brands. But what does it mean? How is a story different from a brand story? Amber broke it down simply: a brand story has an economic outcome tied to it.

What’s the formula for crafting stories? Amber calls her approach storycraft. “It’s a narrative approach based in psychology and customer insight. It starts with your star character — your customer. What role does the brand have? What’s the tone? And it ends with your brand promise.”

The four questions all brand stories should answer. (1) Why do you exist? (2) What do you offer and for whom? Get specific here! (3) What do you believe? (4) What’s the moral of your story? Again, your brand promise.

The key to brand storytelling success. “Be consistent. Your story informs all of your touchpoints. You have to ask, ‘Is this on story for us?'”

What brand has made Amber smile recently? Amber shared the brand promise from bra and underwear company, ThirdLove — To each her own. This promise is the first thing you see when you arrive at their website.

To learn more, check out the Punkyflair website.

As We Wrap …

Did you hear something you liked on this episode or another? Marty Neumeier gave us a shout for our episode featuring — him! Thanks for listening, Marty!

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1890 no How to Turn an Entrepreneur’s Voice into Brand Voice with Kate Boyd https://onbrand.libsyn.com/how-to-turn-an-entrepreneurs-voice-into-brand-voice-with-kate-boyd “I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves as she creates marketing and sales systems. We discussed all of this and more on this week’s episode of the On Brand podcast. About Kate Boyd Kate Boyd is the founder of Cobblestone Creative Co. and a conversion marketing strategist who builds high converting marketing systems that help solopreneurs attract, nurture, and convert more clients they love without burning out. After leaving the world of non-profit marketing, she has built 3 profitable online businesses and created marketing and sales systems that convert up to 5 times the normal rates. Episode Highlights What makes solopreneurs so different? Beyond the simple fact that there’s only one person in the business, there’s a lot that’s different. “There are all kinds of entrepreneurs but we’ve seen a growth of micro-businesses and they are really bootstrapping it. They don’t want to become a massive organization.” How do you scale marketing based on the voice of a founder? “Voice and responsibility can be hard (for entrepreneurs) to surrender. You have to find the right balance. I watch videos and listen to podcasts.” This helps Kate identify an entrepreneur’s unique voice and integrate it into scalable marketing systems. What’s one thing most marketers today are missing? Email! (You know I’m a big fan.) “You have to have a home base. Your email list is so important as platforms and algorithms continue to change.” What brand has made Kate smile recently? “I have to go with Starbucks because they just brought back the Pumpkin Spice Latte.” PSL, FTW! To learn more, connect with Kate on LinkedIn and check out cobblestonecreativeco.com. As We Wrap … Did you hear something you liked on this episode or another? Maria Antonia Paez Duque gave us a shout for our episode featuring Cathy Hackl. Thanks for listening, Maria! On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Sep 2018 10:00:00 -0000 full Nick Westergaard “I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves... “I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves as she creates marketing and sales systems. We discussed all of this and more on this week’s episode of the On Brand podcast. About Kate Boyd Kate Boyd is the founder of Cobblestone Creative Co. and a conversion marketing strategist who builds high converting marketing systems that help solopreneurs attract, nurture, and convert more clients they love without burning out. After leaving the world of non-profit marketing, she has built 3 profitable online businesses and created marketing and sales systems that convert up to 5 times the normal rates. Episode Highlights What makes solopreneurs so different? Beyond the simple fact that there’s only one person in the business, there’s a lot that’s different. “There are all kinds of entrepreneurs but we’ve seen a growth of micro-businesses and they are really bootstrapping it. They don’t want to become a massive organization.” How do you scale marketing based on the voice of a founder? “Voice and responsibility can be hard (for entrepreneurs) to surrender. You have to find the right balance. I watch videos and listen to podcasts.” This helps Kate identify an entrepreneur’s unique voice and integrate it into scalable marketing systems. What’s one thing most marketers today are missing? Email! (You know I’m a big fan.) “You have to have a home base. Your email list is so important as platforms and algorithms continue to change.” What brand has made Kate smile recently? “I have to go with Starbucks because they just brought back the Pumpkin Spice Latte.” PSL, FTW! To learn more, connect with Kate on LinkedIn and check out cobblestonecreativeco.com. As We Wrap … Did you hear something you liked on this episode or another? Maria Antonia Paez Duque gave us a shout for our episode featuring Cathy Hackl. Thanks for listening, Maria! On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves as she creates marketing and sales systems. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Kate Boyd

Kate Boyd is the founder of Cobblestone Creative Co. and a conversion marketing strategist who builds high converting marketing systems that help solopreneurs attract, nurture, and convert more clients they love without burning out. After leaving the world of non-profit marketing, she has built 3 profitable online businesses and created marketing and sales systems that convert up to 5 times the normal rates.

Episode Highlights

What makes solopreneurs so different? Beyond the simple fact that there’s only one person in the business, there’s a lot that’s different. “There are all kinds of entrepreneurs but we’ve seen a growth of micro-businesses and they are really bootstrapping it. They don’t want to become a massive organization.”

How do you scale marketing based on the voice of a founder? “Voice and responsibility can be hard (for entrepreneurs) to surrender. You have to find the right balance. I watch videos and listen to podcasts.” This helps Kate identify an entrepreneur’s unique voice and integrate it into scalable marketing systems.

What’s one thing most marketers today are missing? Email! (You know I’m a big fan.) “You have to have a home base. Your email list is so important as platforms and algorithms continue to change.”

What brand has made Kate smile recently? “I have to go with Starbucks because they just brought back the Pumpkin Spice Latte.” PSL, FTW!

To learn more, connect with Kate on LinkedIn and check out cobblestonecreativeco.com.

As We Wrap …

Did you hear something you liked on this episode or another? Maria Antonia Paez Duque gave us a shout for our episode featuring Cathy Hackl. Thanks for listening, Maria!

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1687 no Marty Neumeier Scrambles Up Business Books and Agile Strategy https://onbrand.libsyn.com/marty-neumeier-scrambles-up-business-books-and-agile-strategy “A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author, designer, and brand advisor Marty Neumeier returned to the On Brand podcast (listen to his first episode here) to discuss his latest book Scramble — a business thriller about agile strategy! About Marty Neumeier Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes Zag, named one of the “top hundred business books of all time,” and The Designful Company, a bestselling guide to nonstop innovation. An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003. A sequel, The Brand Flip, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, Scramble, is a “business thriller” about how to build a brand quickly using “agile strategy.” In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation. He and his wife divide their time between California and southwest France. Episode Highlights A business thriller about agile strategy? “Well, ‘thriller’ might be a bit much,” admits Marty. “Nobody dies and nobody shoots anyone! Scramble is the story of a CEO who used to be an architect so he’s a designer. He faces a headwind and agile strategy comes to the rescue.” So, what is the story arc of agile strategy? “Agile has been made into an orthodoxy by some — I’m not one of them. It’s about making prototypes, working fast, and elaborating later.” Watch your Ps and Qs. Marty’s latest work is all about multiplying the Qs of strategy with the Ps of design thinking — problemizing, pinballing, probing, prototyping, and proofing. “If you follow this path, you’re going to come out with something very different.” Designing vs deciding. “Design is the way forward. We have to redefine designing. If you’re changing a situation into a better one, if you’re planning a change — it’s design.” What brand has made Marty smile recently? Marty is a huge fan of the MINI brand. So much so that he actually went out and bought a MINI after singing its praises so often. To learn more, go to martyneumeier.com/scramble for special extras just for listeners of the On Brand podcast. As We Wrap … Did you hear something you liked on this episode or another? Pia Silva gave us a shout on Twitter for our episode that featured — her! Thanks for joining us and for listening, Pia! On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Aug 2018 10:00:00 -0000 full Nick Westergaard “A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author,... “A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author, designer, and brand advisor Marty Neumeier returned to the On Brand podcast (listen to his first episode here) to discuss his latest book Scramble — a business thriller about agile strategy! About Marty Neumeier Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes Zag, named one of the “top hundred business books of all time,” and The Designful Company, a bestselling guide to nonstop innovation. An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003. A sequel, The Brand Flip, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, Scramble, is a “business thriller” about how to build a brand quickly using “agile strategy.” In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation. He and his wife divide their time between California and southwest France. Episode Highlights A business thriller about agile strategy? “Well, ‘thriller’ might be a bit much,” admits Marty. “Nobody dies and nobody shoots anyone! Scramble is the story of a CEO who used to be an architect so he’s a designer. He faces a headwind and agile strategy comes to the rescue.” So, what is the story arc of agile strategy? “Agile has been made into an orthodoxy by some — I’m not one of them. It’s about making prototypes, working fast, and elaborating later.” Watch your Ps and Qs. Marty’s latest work is all about multiplying the Qs of strategy with the Ps of design thinking — problemizing, pinballing, probing, prototyping, and proofing. “If you follow this path, you’re going to come out with something very different.” Designing vs deciding. “Design is the way forward. We have to redefine designing. If you’re changing a situation into a better one, if you’re planning a change — it’s design.” What brand has made Marty smile recently? Marty is a huge fan of the MINI brand. So much so that he actually went out and bought a MINI after singing its praises so often. To learn more, go to martyneumeier.com/scramble for special extras just for listeners of the On Brand podcast. As We Wrap … Did you hear something you liked on this episode or another? Pia Silva gave us a shout on Twitter for our episode that featured — her! Thanks for joining us and for listening, Pia! On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author, designer, and brand advisor Marty Neumeier returned to the On Brand podcast (listen to his first episode here) to discuss his latest book Scramble — a business thriller about agile strategy!

About Marty Neumeier

Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes Zag, named one of the “top hundred business books of all time,” and The Designful Company, a bestselling guide to nonstop innovation. An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003. A sequel, The Brand Flip, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, Scramble, is a “business thriller” about how to build a brand quickly using “agile strategy.”

In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.

Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation. He and his wife divide their time between California and southwest France.

Episode Highlights

A business thriller about agile strategy? “Well, ‘thriller’ might be a bit much,” admits Marty. “Nobody dies and nobody shoots anyone! Scramble is the story of a CEO who used to be an architect so he’s a designer. He faces a headwind and agile strategy comes to the rescue.”

So, what is the story arc of agile strategy? “Agile has been made into an orthodoxy by some — I’m not one of them. It’s about making prototypes, working fast, and elaborating later.”

Watch your Ps and Qs. Marty’s latest work is all about multiplying the Qs of strategy with the Ps of design thinking — problemizing, pinballing, probing, prototyping, and proofing. “If you follow this path, you’re going to come out with something very different.”

Designing vs deciding. “Design is the way forward. We have to redefine designing. If you’re changing a situation into a better one, if you’re planning a change — it’s design.”

What brand has made Marty smile recently? Marty is a huge fan of the MINI brand. So much so that he actually went out and bought a MINI after singing its praises so often.

To learn more, go to martyneumeier.com/scramble for special extras just for listeners of the On Brand podcast.

As We Wrap …

Did you hear something you liked on this episode or another? Pia Silva gave us a shout on Twitter for our episode that featured — her! Thanks for joining us and for listening, Pia!

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2157 no Exploring the New Reality of Brand Building with Cathy Hackl https://onbrand.libsyn.com/exploring-the-new-reality-of-brand-building-with-cathy-hackl “Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert and futurist Cathy Hackl on this week’s episode of the On Brand podcast. About Cathy Hackl Cathy Hackl is the lead Futurist at You Are Here Immersive Labs, one of the Southeast's most prominent XR labs. Hackl is an Emmy-nominated communicator turned augmented reality & virtual reality global speaker, producer and author. She is also a Partner at Mixed Reality Ventures. Prior to joining You Are Here, she worked as an HTC VIVE VR Evangelist during the launch of their latest headset, the VIVE Pro, and during the company’s partnership with Warner Brothers’ blockbuster, Ready Player One. She's the co-author of Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications. Hackl has been featured in media outlets like Mic, CNN, Silicon Beat, Entrepreneur, CMO.com, Forbes, VentureBeat and Mashable. She is a global advisor for the VR AR Association and a leading voice in the VR AR marketing and enterprise space. Before working in AR and VR, Hackl worked as a journalist for CNN, Discovery Communications, and ABC News. Episode Highlights Let’s start with a glossary of terms. Virtual reality, or VR, is fully immersive and creates new worlds through tools like the Oculus headset. Augmented reality, or AR, adds to your world. Mixed reality, or MR, is when VR and AR collide and you interact with digital elements in the real world. And, finally, Extended reality, or XR, is the melding of all of this. When VR/AR meets utility. Cathy shared a story about a recent project with Porsche where AR was used to create a custom build of a car without setting foot in a dealership. And guess what? Customers who built cars using tools like this are even more likely to buy cars. This is being called vCommerce. What can we do to be ready for what’s next with VR/AR/MR/ER? Cathy gave us a few places to start. “First, start playing around with the free tools like Snapchat’s Lens Studio. My book is also a good primer. Finally, keep an eye on what Apple’s doing." What brand has made Allen smile recently? Casper Pillows! Cathy loved a recent social media interaction after purchasing a pillow at Target. To learn more, go to cathyhackl.com and connect with her on LinkedIn and follow her on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Aug 2018 10:00:00 -0000 full Nick Westergaard “Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert and futurist Cathy Hackl on this... “Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert and futurist Cathy Hackl on this week’s episode of the On Brand podcast. About Cathy Hackl Cathy Hackl is the lead Futurist at You Are Here Immersive Labs, one of the Southeast's most prominent XR labs. Hackl is an Emmy-nominated communicator turned augmented reality & virtual reality global speaker, producer and author. She is also a Partner at Mixed Reality Ventures. Prior to joining You Are Here, she worked as an HTC VIVE VR Evangelist during the launch of their latest headset, the VIVE Pro, and during the company’s partnership with Warner Brothers’ blockbuster, Ready Player One. She's the co-author of Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications. Hackl has been featured in media outlets like Mic, CNN, Silicon Beat, Entrepreneur, CMO.com, Forbes, VentureBeat and Mashable. She is a global advisor for the VR AR Association and a leading voice in the VR AR marketing and enterprise space. Before working in AR and VR, Hackl worked as a journalist for CNN, Discovery Communications, and ABC News. Episode Highlights Let’s start with a glossary of terms. Virtual reality, or VR, is fully immersive and creates new worlds through tools like the Oculus headset. Augmented reality, or AR, adds to your world. Mixed reality, or MR, is when VR and AR collide and you interact with digital elements in the real world. And, finally, Extended reality, or XR, is the melding of all of this. When VR/AR meets utility. Cathy shared a story about a recent project with Porsche where AR was used to create a custom build of a car without setting foot in a dealership. And guess what? Customers who built cars using tools like this are even more likely to buy cars. This is being called vCommerce. What can we do to be ready for what’s next with VR/AR/MR/ER? Cathy gave us a few places to start. “First, start playing around with the free tools like Snapchat’s Lens Studio. My book is also a good primer. Finally, keep an eye on what Apple’s doing." What brand has made Allen smile recently? Casper Pillows! Cathy loved a recent social media interaction after purchasing a pillow at Target. To learn more, go to cathyhackl.com and connect with her on LinkedIn and follow her on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert and futurist Cathy Hackl on this week’s episode of the On Brand podcast.

About Cathy Hackl

Cathy Hackl is the lead Futurist at You Are Here Immersive Labs, one of the Southeast's most prominent XR labs. Hackl is an Emmy-nominated communicator turned augmented reality & virtual reality global speaker, producer and author. She is also a Partner at Mixed Reality Ventures. Prior to joining You Are Here, she worked as an HTC VIVE VR Evangelist during the launch of their latest headset, the VIVE Pro, and during the company’s partnership with Warner Brothers’ blockbuster, Ready Player One. She's the co-author of Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications.

Hackl has been featured in media outlets like Mic, CNN, Silicon Beat, Entrepreneur, CMO.com, Forbes, VentureBeat and Mashable. She is a global advisor for the VR AR Association and a leading voice in the VR AR marketing and enterprise space. Before working in AR and VR, Hackl worked as a journalist for CNN, Discovery Communications, and ABC News.

Episode Highlights

Let’s start with a glossary of terms. Virtual reality, or VR, is fully immersive and creates new worlds through tools like the Oculus headset. Augmented reality, or AR, adds to your world. Mixed reality, or MR, is when VR and AR collide and you interact with digital elements in the real world. And, finally, Extended reality, or XR, is the melding of all of this.

When VR/AR meets utility. Cathy shared a story about a recent project with Porsche where AR was used to create a custom build of a car without setting foot in a dealership. And guess what? Customers who built cars using tools like this are even more likely to buy cars. This is being called vCommerce.

What can we do to be ready for what’s next with VR/AR/MR/ER? Cathy gave us a few places to start. “First, start playing around with the free tools like Snapchat’s Lens Studio. My book is also a good primer. Finally, keep an eye on what Apple’s doing."

What brand has made Allen smile recently? Casper Pillows! Cathy loved a recent social media interaction after purchasing a pillow at Target.

To learn more, go to cathyhackl.com and connect with her on LinkedIn and follow her on Twitter.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1809 no Building a Long-Term Legacy for Your Brand with Lucas Conley https://onbrand.libsyn.com/building-a-long-term-legacy-for-your-brand-with-lucas-conley “Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy is bigger than what you’ve left behind. Business journalist Lucas Conley shared the five pillars that make up a brand’s legacy on this week’s episode of the On Brand podcast. About Lucas Conley A journalist with an eye for stories that change how we see the world, Conley began his career at The Atlantic Monthly and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine, among others. Lucas has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest. Lucas’s books explore the human dimension of business. Author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008) and coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age), his third book, Legacy in the Making, coauthored with award-winning strategist Mark Miller, was published in March 2018. Lucas holds a BA in creative writing from the University of Arizona and JD from the University of New Mexico School of Law. A writer with The Legacy Lab, he lives in Los Angeles, California. When not writing, he lights out for North America’s most remote and spectacular wildlands. Episode Highlights What is Obsessive Branding Disorder? This idea came up years ago when Lucas was reviewing books for Fast Company. Let’s just say several of the books were branding books. This led Lucas to a big question — are they just trying to dress up the business? Or is their something bigger driving branding today? “Age is relative.” Lucas went on to share that in some businesses like automotive, you want that established legacy. In other industries like the hotel business, millennials want the hot new thing. The 5 Pillars of Legacy. Lucas shared the five pillars covered in his latest book, Legacy in the Making: Take Leadership Personally Behave Your Beliefs Let Outsiders In Invent Your Own Game Never Stop Making Legacy What brand has made Lucas smile recently? “I love keeping up with the brands in the book — like the Bluebird Cafe.” Lucas shared the story of this Nashville destination venue for aspiring artists and singer/songwriters. To learn more, go to For more information, visit the website, Facebook, and Twitter for The Legacy Lab. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Aug 2018 10:00:00 -0000 full Nick Westergaard “Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But... “Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy is bigger than what you’ve left behind. Business journalist Lucas Conley shared the five pillars that make up a brand’s legacy on this week’s episode of the On Brand podcast. About Lucas Conley A journalist with an eye for stories that change how we see the world, Conley began his career at The Atlantic Monthly and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine, among others. Lucas has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest. Lucas’s books explore the human dimension of business. Author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008) and coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age), his third book, Legacy in the Making, coauthored with award-winning strategist Mark Miller, was published in March 2018. Lucas holds a BA in creative writing from the University of Arizona and JD from the University of New Mexico School of Law. A writer with The Legacy Lab, he lives in Los Angeles, California. When not writing, he lights out for North America’s most remote and spectacular wildlands. Episode Highlights What is Obsessive Branding Disorder? This idea came up years ago when Lucas was reviewing books for Fast Company. Let’s just say several of the books were branding books. This led Lucas to a big question — are they just trying to dress up the business? Or is their something bigger driving branding today? “Age is relative.” Lucas went on to share that in some businesses like automotive, you want that established legacy. In other industries like the hotel business, millennials want the hot new thing. The 5 Pillars of Legacy. Lucas shared the five pillars covered in his latest book, Legacy in the Making: Take Leadership Personally Behave Your Beliefs Let Outsiders In Invent Your Own Game Never Stop Making Legacy What brand has made Lucas smile recently? “I love keeping up with the brands in the book — like the Bluebird Cafe.” Lucas shared the story of this Nashville destination venue for aspiring artists and singer/songwriters. To learn more, go to For more information, visit the website, Facebook, and Twitter for The Legacy Lab. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy is bigger than what you’ve left behind. Business journalist Lucas Conley shared the five pillars that make up a brand’s legacy on this week’s episode of the On Brand podcast.

About Lucas Conley

A journalist with an eye for stories that change how we see the world, Conley began his career at The Atlantic Monthly and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine, among others. Lucas has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.

Lucas’s books explore the human dimension of business. Author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008) and coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age), his third book, Legacy in the Making, coauthored with award-winning strategist Mark Miller, was published in March 2018.

Lucas holds a BA in creative writing from the University of Arizona and JD from the University of New Mexico School of Law. A writer with The Legacy Lab, he lives in Los Angeles, California. When not writing, he lights out for North America’s most remote and spectacular wildlands.

Episode Highlights

What is Obsessive Branding Disorder? This idea came up years ago when Lucas was reviewing books for Fast Company. Let’s just say several of the books were branding books. This led Lucas to a big question — are they just trying to dress up the business? Or is their something bigger driving branding today?

“Age is relative.” Lucas went on to share that in some businesses like automotive, you want that established legacy. In other industries like the hotel business, millennials want the hot new thing.

The 5 Pillars of Legacy. Lucas shared the five pillars covered in his latest book, Legacy in the Making:

  1. Take Leadership Personally
  2. Behave Your Beliefs
  3. Let Outsiders In
  4. Invent Your Own Game
  5. Never Stop Making Legacy

What brand has made Lucas smile recently? “I love keeping up with the brands in the book — like the Bluebird Cafe.” Lucas shared the story of this Nashville destination venue for aspiring artists and singer/songwriters.

To learn more, go to For more information, visit the website, Facebook, and Twitter for The Legacy Lab.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1784 no Discussing Dynamic Brands with Luke Beatty https://onbrand.libsyn.com/discussing-dynamic-brands-with-luke-beatty “Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder. We discussed all of this and more on this week’s episode of the On Brand podcast. About Luke Beatty Prior to joining Brandfolder as CEO, Luke Beatty served as the President of Media Brands at Verizon and as a Managing Director at TechStars in Boulder. In 2004, Luke founded Associated Content, which was sold to Yahoo in 2010. He holds a Master’s from Harvard University and an undergraduate degree from Connecticut College. Along with riding a bicycle every day, Luke is a youth lacrosse coach and fly fishes around the world. Episode Highlights Brand’s today are more dynamic. Luke kicked off the show with something he talks about a lot — why brands today are more dynamic than ever before. There are three drivers of dynamic brands ... 1) Alignment. “Brands want to define their own adjacency.” This requires a deep understanding of meaning. You can’t just switch the brand's colors. You have to know what’s behind a big move like this. 2) New products. It’s harder than ever to capture attention and launch new products. However, brand can be a powerful tool. “Look at IHOP/IHOB.” IHOP has gained attention through this conversation about changing their iconic brand name. Whether or not they change their name for good, we’re all talking about IHOP — and about their expanded burger menu. 3) Revenue. Simply put, money is a driver. Creating new instances of the brand means more money. This is why sports brands introduce throwback uniforms — to sell more uniforms. Beyond creative. “Most (brand) tools today are about creating creative.” That’s why Luke and the Brandfolder team focus on analytics in addition to asset management. “We provide library metrics for your brand.” Luke went on to detail the three layers of measurement and insights. What brand has made Allen smile recently? “Patagonia!” Luke shared why he believes Patagonia is the quintessential dynamic brand. To learn more, go to brandfolder.com or you can email Luke. You can also follow Luke on Twitter. WARNING: There will be tweets about fishing and bikes, in addition to brand talk. As We Wrap … Before we go, I want to flip the microphone around to our community … Julia Carcamo gave me a shout on Twitter about my new book. Thanks, Julia! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Jul 2018 10:00:00 -0000 full Nick Westergaard “Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder.... “Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder. We discussed all of this and more on this week’s episode of the On Brand podcast. About Luke Beatty Prior to joining Brandfolder as CEO, Luke Beatty served as the President of Media Brands at Verizon and as a Managing Director at TechStars in Boulder. In 2004, Luke founded Associated Content, which was sold to Yahoo in 2010. He holds a Master’s from Harvard University and an undergraduate degree from Connecticut College. Along with riding a bicycle every day, Luke is a youth lacrosse coach and fly fishes around the world. Episode Highlights Brand’s today are more dynamic. Luke kicked off the show with something he talks about a lot — why brands today are more dynamic than ever before. There are three drivers of dynamic brands ... 1) Alignment. “Brands want to define their own adjacency.” This requires a deep understanding of meaning. You can’t just switch the brand's colors. You have to know what’s behind a big move like this. 2) New products. It’s harder than ever to capture attention and launch new products. However, brand can be a powerful tool. “Look at IHOP/IHOB.” IHOP has gained attention through this conversation about changing their iconic brand name. Whether or not they change their name for good, we’re all talking about IHOP — and about their expanded burger menu. 3) Revenue. Simply put, money is a driver. Creating new instances of the brand means more money. This is why sports brands introduce throwback uniforms — to sell more uniforms. Beyond creative. “Most (brand) tools today are about creating creative.” That’s why Luke and the Brandfolder team focus on analytics in addition to asset management. “We provide library metrics for your brand.” Luke went on to detail the three layers of measurement and insights. What brand has made Allen smile recently? “Patagonia!” Luke shared why he believes Patagonia is the quintessential dynamic brand. To learn more, go to brandfolder.com or you can email Luke. You can also follow Luke on Twitter. WARNING: There will be tweets about fishing and bikes, in addition to brand talk. As We Wrap … Before we go, I want to flip the microphone around to our community … Julia Carcamo gave me a shout on Twitter about my new book. Thanks, Julia! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Luke Beatty

Prior to joining Brandfolder as CEO, Luke Beatty served as the President of Media Brands at Verizon and as a Managing Director at TechStars in Boulder. In 2004, Luke founded Associated Content, which was sold to Yahoo in 2010. He holds a Master’s from Harvard University and an undergraduate degree from Connecticut College. Along with riding a bicycle every day, Luke is a youth lacrosse coach and fly fishes around the world.

Episode Highlights

Brand’s today are more dynamic. Luke kicked off the show with something he talks about a lot — why brands today are more dynamic than ever before. There are three drivers of dynamic brands ...

1) Alignment. “Brands want to define their own adjacency.” This requires a deep understanding of meaning. You can’t just switch the brand's colors. You have to know what’s behind a big move like this.

2) New products. It’s harder than ever to capture attention and launch new products. However, brand can be a powerful tool. “Look at IHOP/IHOB.” IHOP has gained attention through this conversation about changing their iconic brand name. Whether or not they change their name for good, we’re all talking about IHOP — and about their expanded burger menu.

3) Revenue. Simply put, money is a driver. Creating new instances of the brand means more money. This is why sports brands introduce throwback uniforms — to sell more uniforms.

Beyond creative. “Most (brand) tools today are about creating creative.” That’s why Luke and the Brandfolder team focus on analytics in addition to asset management. “We provide library metrics for your brand.” Luke went on to detail the three layers of measurement and insights.

What brand has made Allen smile recently? “Patagonia!” Luke shared why he believes Patagonia is the quintessential dynamic brand.

To learn more, go to brandfolder.com or you can email Luke. You can also follow Luke on Twitter. WARNING: There will be tweets about fishing and bikes, in addition to brand talk.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Julia Carcamo gave me a shout on Twitter about my new book. Thanks, Julia!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1812 no The Architecture of Building Brand Intimacy with Mario Natarelli https://onbrand.libsyn.com/the-architecture-of-building-brand-intimacy-with-mario-natarelli “Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same. Author and brand strategist Natarelli was kind enough to share them with us on this week’s episode of the On Brand podcast. About Mario Natarelli Mario Natarelli is a trusted advisor to executives and their companies looking to leverage their most important asset — their brand. By first being able to uniquely understand a brand’s true challenges and untapped potential, then through deliberate and extensive analysis, he has helped major Fortune 500 companies and even entire countries tangibly transform, align their cultures and deliver unprecedented growth and value.Trained as an architect early in his career, Mario uses the se fundamentals to balance the art and science of brand building. He understands that a brand’s essence and their cultures emanate from their strategic core outwards. Over the past 17 years he has led teams across three continents, working for clients of varying size and industry focus, mostly in the areas of technology, real estate, travel, sports, and hospitality. Along the way he has developed a proprietary set of frameworks, processes and tools that deliver proven results. Episode Highlights Architecture and branding. From building buildings to brand building, Mario’s background in architecture taught him about the art and science of branding. “It’s society forming.” “Brands aren’t logos or static concepts. They’re value systems.” So how do you do that? Mario shared the three pillars of his brand-building framework — essence (the foundation of who you are), story (how you communicate this), and experience (how you control this across all touchpoints. “They’re all interdependent. It’s like a Russian stacking doll.” “Great brands start with great culture.” Being a fan of tough questions, I asked Mario if brand can help guide culture or is that too controlling? “That’s the question, isn’t it?” It all comes down to balance. “It’s not something you switch on. It’s something you build slowly over time.” Branding country. Branding a place is hard enough when it’s a city, region, or state. But what about an entire country? Mario shared his experiences working to brand Dubai. It’s extra challenging as countries aren’t homogeneous. The brand has to work for everyone. This makes it a big test of one of the hardest requirements for all brands — building something that’s flexible enough to be used by everyone but still cohesive enough to stand for something big. What brand has made Mario smile recently? “Netflix for a couple reasons. They are the ultimate brand for (1) indulgence, (2) ritual, and (3) enhancement.” An insightful answer to a very basic question! To learn more, follow Mario on Twitter, check out the Emblem website, and learn more about their book. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Jul 2018 10:00:00 -0000 full Nick Westergaard “Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same.... “Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same. Author and brand strategist Natarelli was kind enough to share them with us on this week’s episode of the On Brand podcast. About Mario Natarelli Mario Natarelli is a trusted advisor to executives and their companies looking to leverage their most important asset — their brand. By first being able to uniquely understand a brand’s true challenges and untapped potential, then through deliberate and extensive analysis, he has helped major Fortune 500 companies and even entire countries tangibly transform, align their cultures and deliver unprecedented growth and value.Trained as an architect early in his career, Mario uses the se fundamentals to balance the art and science of brand building. He understands that a brand’s essence and their cultures emanate from their strategic core outwards. Over the past 17 years he has led teams across three continents, working for clients of varying size and industry focus, mostly in the areas of technology, real estate, travel, sports, and hospitality. Along the way he has developed a proprietary set of frameworks, processes and tools that deliver proven results. Episode Highlights Architecture and branding. From building buildings to brand building, Mario’s background in architecture taught him about the art and science of branding. “It’s society forming.” “Brands aren’t logos or static concepts. They’re value systems.” So how do you do that? Mario shared the three pillars of his brand-building framework — essence (the foundation of who you are), story (how you communicate this), and experience (how you control this across all touchpoints. “They’re all interdependent. It’s like a Russian stacking doll.” “Great brands start with great culture.” Being a fan of tough questions, I asked Mario if brand can help guide culture or is that too controlling? “That’s the question, isn’t it?” It all comes down to balance. “It’s not something you switch on. It’s something you build slowly over time.” Branding country. Branding a place is hard enough when it’s a city, region, or state. But what about an entire country? Mario shared his experiences working to brand Dubai. It’s extra challenging as countries aren’t homogeneous. The brand has to work for everyone. This makes it a big test of one of the hardest requirements for all brands — building something that’s flexible enough to be used by everyone but still cohesive enough to stand for something big. What brand has made Mario smile recently? “Netflix for a couple reasons. They are the ultimate brand for (1) indulgence, (2) ritual, and (3) enhancement.” An insightful answer to a very basic question! To learn more, follow Mario on Twitter, check out the Emblem website, and learn more about their book. Learn more about your ad choices. Visit megaphone.fm/adchoices “Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same. Author and brand strategist Natarelli was kind enough to share them with us on this week’s episode of the On Brand podcast.

About Mario Natarelli

Mario Natarelli is a trusted advisor to executives and their companies looking to leverage their most important asset — their brand. By first being able to uniquely understand a brand’s true challenges and untapped potential, then through deliberate and extensive analysis, he has helped major Fortune 500 companies and even entire countries tangibly transform, align their cultures and deliver unprecedented growth and value.Trained as an architect early in his career, Mario uses the

se fundamentals to balance the art and science of brand building. He understands that a brand’s essence and their cultures emanate from their strategic core outwards. Over the past 17 years he has led teams across three continents, working for clients of varying size and industry focus, mostly in the areas of technology, real estate, travel, sports, and hospitality. Along the way he has developed a proprietary set of frameworks, processes and tools that deliver proven results.

Episode Highlights

Architecture and branding. From building buildings to brand building, Mario’s background in architecture taught him about the art and science of branding. “It’s society forming.”

“Brands aren’t logos or static concepts. They’re value systems.” So how do you do that? Mario shared the three pillars of his brand-building framework — essence (the foundation of who you are), story (how you communicate this), and experience (how you control this across all touchpoints. “They’re all interdependent. It’s like a Russian stacking doll.”

“Great brands start with great culture.” Being a fan of tough questions, I asked Mario if brand can help guide culture or is that too controlling? “That’s the question, isn’t it?” It all comes down to balance. “It’s not something you switch on. It’s something you build slowly over time.”

Branding country. Branding a place is hard enough when it’s a city, region, or state. But what about an entire country? Mario shared his experiences working to brand Dubai. It’s extra challenging as countries aren’t homogeneous. The brand has to work for everyone. This makes it a big test of one of the hardest requirements for all brands — building something that’s flexible enough to be used by everyone but still cohesive enough to stand for something big.

What brand has made Mario smile recently? “Netflix for a couple reasons. They are the ultimate brand for (1) indulgence, (2) ritual, and (3) enhancement.” An insightful answer to a very basic question!

To learn more, follow Mario on Twitter, check out the Emblem website, and learn more about their book.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1771 no Making Sense of Advertising’s Existential Crisis with Kevin Kelly https://onbrand.libsyn.com/making-sense-of-advertisings-existential-crisis-with-kevin-kelly “Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of BigBuzz Marketing Group, helped us get to the bottom of these big questions on this week’s episode of the On Brand podcast. About Kevin Kelly Kevin Kelly is President and Founder of Bigbuzz Marketing Group, having launched the firm in his Long Island garage in 1995. Today, he oversees the agency’s client relationships, develops and innovates its suite of services, and provides the creative vision for long-term growth from the firm’s office in Manhattan. Bigbuzz Marketing Group is a full-service advertising agency based in New York City’s garment district with clients such as Honeywell, Garanimals, Leviton, Icon Parking, and other major brands. With over 20 years of experience working on multi-faceted advertising campaigns, Mr. Kelly’s most recent digital advertising projects include designing a digital strategy for NYC’s largest parking brand, Icon Parking; and incorporating the geolocation app Waze into their mobile offering. The campaign resulted in navigating customers directly into Icon’s garages, who were not necessarily budget-conscious using coupons, they just wanted the convenience and were willing to pay full price. This, paired with other innovative advertising strategies, helped improve the client’s visibility. Mr. Kelly also worked on the launch of Honeywell’s new smart home security system, creating an advertising campaign combining digital and traditional advertising. He also developed an app strategy for Leviton smart-home light products, benefitting both customers and resellers. Episode Highlights The existential crisis of our industry. Advertising is having an identity crisis. Does this word still apply? “We’re always asking ourselves this — who are we? Who do we want to be? Who do our clients need us to be?” “Everything’s an ad.” Kevin shared a story about how their agency’s creative director gathered everyone together for a profound announcement. “Everything’s an ad.” The agency had been taking a“slapdash approach to social media” but the CD reminded them that even social updates were ads. “Look at the pieces — a headline, an image, some copy — sometimes some longer copy. It’s a friggin’ ad, people!” “We can really be accountable with the dollars.” Kevin recounted their integrated campaigns for Icon Parking and Honeywell. Specifically, he noted how they can be accountable for how the ad dollars have been spent. This analytic insight is one of the biggest ways the industry — really the work of advertising agencies — has changed over the past decade. What brand has made Kevin smile recently? Tesla! Kevin shared a story that saw this powerful brand sync perfectly with a family life moment. To learn more, go to bigbuzz.com. You can also email Kevin at kevin@bigbuzz.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Jul 2018 10:00:00 -0000 full Nick Westergaard “Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of... “Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of BigBuzz Marketing Group, helped us get to the bottom of these big questions on this week’s episode of the On Brand podcast. About Kevin Kelly Kevin Kelly is President and Founder of Bigbuzz Marketing Group, having launched the firm in his Long Island garage in 1995. Today, he oversees the agency’s client relationships, develops and innovates its suite of services, and provides the creative vision for long-term growth from the firm’s office in Manhattan. Bigbuzz Marketing Group is a full-service advertising agency based in New York City’s garment district with clients such as Honeywell, Garanimals, Leviton, Icon Parking, and other major brands. With over 20 years of experience working on multi-faceted advertising campaigns, Mr. Kelly’s most recent digital advertising projects include designing a digital strategy for NYC’s largest parking brand, Icon Parking; and incorporating the geolocation app Waze into their mobile offering. The campaign resulted in navigating customers directly into Icon’s garages, who were not necessarily budget-conscious using coupons, they just wanted the convenience and were willing to pay full price. This, paired with other innovative advertising strategies, helped improve the client’s visibility. Mr. Kelly also worked on the launch of Honeywell’s new smart home security system, creating an advertising campaign combining digital and traditional advertising. He also developed an app strategy for Leviton smart-home light products, benefitting both customers and resellers. Episode Highlights The existential crisis of our industry. Advertising is having an identity crisis. Does this word still apply? “We’re always asking ourselves this — who are we? Who do we want to be? Who do our clients need us to be?” “Everything’s an ad.” Kevin shared a story about how their agency’s creative director gathered everyone together for a profound announcement. “Everything’s an ad.” The agency had been taking a“slapdash approach to social media” but the CD reminded them that even social updates were ads. “Look at the pieces — a headline, an image, some copy — sometimes some longer copy. It’s a friggin’ ad, people!” “We can really be accountable with the dollars.” Kevin recounted their integrated campaigns for Icon Parking and Honeywell. Specifically, he noted how they can be accountable for how the ad dollars have been spent. This analytic insight is one of the biggest ways the industry — really the work of advertising agencies — has changed over the past decade. What brand has made Kevin smile recently? Tesla! Kevin shared a story that saw this powerful brand sync perfectly with a family life moment. To learn more, go to bigbuzz.com. You can also email Kevin at kevin@bigbuzz.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of BigBuzz Marketing Group, helped us get to the bottom of these big questions on this week’s episode of the On Brand podcast.

About Kevin Kelly

Kevin Kelly is President and Founder of Bigbuzz Marketing Group, having launched the firm in his Long Island garage in 1995. Today, he oversees the agency’s client relationships, develops and innovates its suite of services, and provides the creative vision for long-term growth from the firm’s office in Manhattan. Bigbuzz Marketing Group is a full-service advertising agency based in New York City’s garment district with clients such as Honeywell, Garanimals, Leviton, Icon Parking, and other major brands.

With over 20 years of experience working on multi-faceted advertising campaigns, Mr. Kelly’s most recent digital advertising projects include designing a digital strategy for NYC’s largest parking brand, Icon Parking; and incorporating the geolocation app Waze into their mobile offering. The campaign resulted in navigating customers directly into Icon’s garages, who were not necessarily budget-conscious using coupons, they just wanted the convenience and were willing to pay full price. This, paired with other innovative advertising strategies, helped improve the client’s visibility. Mr. Kelly also worked on the launch of Honeywell’s new smart home security system, creating an advertising campaign combining digital and traditional advertising. He also developed an app strategy for Leviton smart-home light products, benefitting both customers and resellers.

Episode Highlights

The existential crisis of our industry. Advertising is having an identity crisis. Does this word still apply? “We’re always asking ourselves this — who are we? Who do we want to be? Who do our clients need us to be?”

“Everything’s an ad.” Kevin shared a story about how their agency’s creative director gathered everyone together for a profound announcement. “Everything’s an ad.” The agency had been taking a“slapdash approach to social media” but the CD reminded them that even social updates were ads. “Look at the pieces — a headline, an image, some copy — sometimes some longer copy. It’s a friggin’ ad, people!”

“We can really be accountable with the dollars.” Kevin recounted their integrated campaigns for Icon Parking and Honeywell. Specifically, he noted how they can be accountable for how the ad dollars have been spent. This analytic insight is one of the biggest ways the industry — really the work of advertising agencies — has changed over the past decade.

What brand has made Kevin smile recently? Tesla! Kevin shared a story that saw this powerful brand sync perfectly with a family life moment.

To learn more, go to bigbuzz.com. You can also email Kevin at kevin@bigbuzz.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1915 no The Secret Sauce to Personal Branding with Phil Pallen https://onbrand.libsyn.com/the-secret-sauce-to-personal-branding-with-phil-pallen “The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk about. And that’s exactly what we did on this week’s episode of the On Brand podcast. Enjoy! About Phil Pallen Phil Pallen is a brand and social media strategist and regular contributor for international media outlets, including CNN, Access Hollywood, Entertainment Tonight, the Toronto Star, and the Daily Mail, Phil breaks down the business of branding and social media into tangible steps that anyone can do. Phil has since spoken at major conferences like Finland’s Arctic15, Japan’s iMedia Brand Summit, and HubSpot’s InBound Conference in Boston. Episode Highlights “You totally have a brand, babe.” That’s Phil’s reply when confronted with what he hears all too often from would-be personal brands — “I don’t even have a brand.” Wrong! You have a brand. But you may not be able to see it. The first part is content and the second part is personality. You can’t have one without the other. Especially, the second part. “Your personality is your secret sauce.” The three steps of personal branding. First, you have to position. Then you have to build something. Then, and only then, can you promote. Trying to promote before positioning and building is like trying to sell a house without understanding the features. How do you know if you’ve built a strong personal brand? “You have control over that first impression.” If the first thing people find when they search for you online is strong and a touch point you control, you’re on your way! Your personal brand is the best business tool for managing who you are and what you stand for. “If you can’t answer what your (personal) brand is, there’s one question that everyone can answer. If you won the lottery, what would you do tomorrow?” What brand has made Phil smile recently? Casper Mattresses provided Phil with a perfect hangover cure. Wait — what? You’ll have to listen to the podcast to get the story on this one. To learn more, go to Phil’s business site, his speaking site, and check out his podcast — The Brand Therapy Podcast. As We Wrap … Before we go, I want to flip the microphone around to our community … Conrad Chua gave us a shout on Twitter for our recent episode featuring Andy Cunningham. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Jul 2018 10:00:00 -0000 full Nick Westergaard “The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk... “The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk about. And that’s exactly what we did on this week’s episode of the On Brand podcast. Enjoy! About Phil Pallen Phil Pallen is a brand and social media strategist and regular contributor for international media outlets, including CNN, Access Hollywood, Entertainment Tonight, the Toronto Star, and the Daily Mail, Phil breaks down the business of branding and social media into tangible steps that anyone can do. Phil has since spoken at major conferences like Finland’s Arctic15, Japan’s iMedia Brand Summit, and HubSpot’s InBound Conference in Boston. Episode Highlights “You totally have a brand, babe.” That’s Phil’s reply when confronted with what he hears all too often from would-be personal brands — “I don’t even have a brand.” Wrong! You have a brand. But you may not be able to see it. The first part is content and the second part is personality. You can’t have one without the other. Especially, the second part. “Your personality is your secret sauce.” The three steps of personal branding. First, you have to position. Then you have to build something. Then, and only then, can you promote. Trying to promote before positioning and building is like trying to sell a house without understanding the features. How do you know if you’ve built a strong personal brand? “You have control over that first impression.” If the first thing people find when they search for you online is strong and a touch point you control, you’re on your way! Your personal brand is the best business tool for managing who you are and what you stand for. “If you can’t answer what your (personal) brand is, there’s one question that everyone can answer. If you won the lottery, what would you do tomorrow?” What brand has made Phil smile recently? Casper Mattresses provided Phil with a perfect hangover cure. Wait — what? You’ll have to listen to the podcast to get the story on this one. To learn more, go to Phil’s business site, his speaking site, and check out his podcast — The Brand Therapy Podcast. As We Wrap … Before we go, I want to flip the microphone around to our community … Conrad Chua gave us a shout on Twitter for our recent episode featuring Andy Cunningham. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk about. And that’s exactly what we did on this week’s episode of the On Brand podcast. Enjoy!

About Phil Pallen

Phil Pallen is a brand and social media strategist and regular contributor for international media outlets, including CNN, Access Hollywood, Entertainment Tonight, the Toronto Star, and the Daily Mail, Phil breaks down the business of branding and social media into tangible steps that anyone can do. Phil has since spoken at major conferences like Finland’s Arctic15, Japan’s iMedia Brand Summit, and HubSpot’s InBound Conference in Boston.

Episode Highlights

“You totally have a brand, babe.” That’s Phil’s reply when confronted with what he hears all too often from would-be personal brands — “I don’t even have a brand.” Wrong! You have a brand. But you may not be able to see it. The first part is content and the second part is personality. You can’t have one without the other. Especially, the second part. “Your personality is your secret sauce.”

The three steps of personal branding. First, you have to position. Then you have to build something. Then, and only then, can you promote. Trying to promote before positioning and building is like trying to sell a house without understanding the features.

How do you know if you’ve built a strong personal brand? “You have control over that first impression.” If the first thing people find when they search for you online is strong and a touch point you control, you’re on your way!

Your personal brand is the best business tool for managing who you are and what you stand for. “If you can’t answer what your (personal) brand is, there’s one question that everyone can answer. If you won the lottery, what would you do tomorrow?”

What brand has made Phil smile recently? Casper Mattresses provided Phil with a perfect hangover cure. Wait — what? You’ll have to listen to the podcast to get the story on this one.

To learn more, go to Phil’s business site, his speaking site, and check out his podcast — The Brand Therapy Podcast.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Conrad Chua gave us a shout on Twitter for our recent episode featuring Andy Cunningham. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1842 no Branding Luxury Real Estate with Matthew Leone https://onbrand.libsyn.com/branding-luxury-real-estate-with-matthew-leone “We sell the communities as much as the homes that sit in them.” Buying real estate — buying a home — is the biggest purchase many of us make. Who we buy from is a big decision. This is magnified even further in the high-end real-estate market in New York. Matthew Leone, Chief Marketing Officer of Halstead, discussed all of this and more on this week’s episode of the On Brand podcast. About Matthew Leone Matthew J. Leone brings a fresh marketing perspective and extensive knowledge of web technologies & techniques to Halstead serving as the firm’s Chief Marketing Officer. Matthew oversees the 28-member MarTech division and is responsible for the creative brand direction. He is passionate about staying on top of the latest trends & integrating innovative solutions into all forms of marketing and technology, working as one of the first firms to embrace such forms as video, social media, drones, 3D, VR, wearables, co-branded partnerships, and many other ground-breaking approaches. Mr. Leone also regularly appears as a panelist and speaker at Inman Connect as well as NAR Conferences, Leading Real Estate Companies of the World Conferences, NYSAR conventions, and Luxury Portfolio Summits speaking on concepts that will shape the future of real estate industry. He also serves and teaches at the Real Estate Board of New York’s continued education course series. He currently serves on the Technology Advisory Council for Leading Real Estate Companies of the World, regularly advising the global network on a variety of technology initiatives as well as the Inman News Content Advisory Board. In 2018, Matthew was the recipient of Leading Real Estate Companies of the World’s prestigious President’s Award, which formally acknowledged his significant contributions and service to the organization. He has been routinely interviewed & quoted in media outlets such as The Today Show, The New York Times, Wall Street Journal, AdWeek, CNBC, NY1, NY Magazine, Real Deal and many more. Episode Highlights “Make sure the consumer doesn’t smell your commission breath.” When Matthew uttered this phrase, I may have snorted with laughter. “Especially in high-end real-estate, they expect the white-glove service.” An example of Halstead’s world-class experience? They frequently offer home tours led by Broadway dancers. Branding that builds on personal brands. When I interviewed Sean Blankenship of Coldwell Banker, he spoke of the challenge in building a strong central brand with independent agents on the front lines. “Independent contractors are their own business within a business. You have to build on that uniqueness,” Matthew shared. Halstead provides copywriters to help realtors find a signature tone for their writing. They also provide lifestyle photography resources showing agents in the community and at their favorite restaurants. “Real estate requires a lot of hand holding.” “We have to be ambassadors of the neighborhoods we represent.” It’s all about finding the bigger idea behind your business. Halstead focuses on more than just the house. They think about the community as a whole and how they can best represent that. “We sell the communities as much as the homes that sit in them.” Rebranding for everyone. In approaching a recent rebrand, Matthew knew that Halstead had to work for everyone, in all of the communities they serve. In looking for their greatest, over-arching strength, they arrived at culture. They built on this with their new tagline, “Move to what moves you.” This works both internally with agents and externally with customers. They also have a color palette with different colors for each community. What brand has made Matthew smile recently? Matthew smiles “when you see ads taking a different spin on things.” Matthew loved the joint Super Bowl ad effort from Doritos and Mountain Dew. To learn more, follow Halstead on Instagram and Twitter and check out the firm’s website. You can also follow Matthew on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Jun 2018 10:00:00 -0000 full Nick Westergaard “We sell the communities as much as the homes that sit in them.” Buying real estate — buying a home — is the biggest purchase many of us make. Who we buy from is a big decision. This is magnified even further in the high-end real-estate market... “We sell the communities as much as the homes that sit in them.” Buying real estate — buying a home — is the biggest purchase many of us make. Who we buy from is a big decision. This is magnified even further in the high-end real-estate market in New York. Matthew Leone, Chief Marketing Officer of Halstead, discussed all of this and more on this week’s episode of the On Brand podcast. About Matthew Leone Matthew J. Leone brings a fresh marketing perspective and extensive knowledge of web technologies & techniques to Halstead serving as the firm’s Chief Marketing Officer. Matthew oversees the 28-member MarTech division and is responsible for the creative brand direction. He is passionate about staying on top of the latest trends & integrating innovative solutions into all forms of marketing and technology, working as one of the first firms to embrace such forms as video, social media, drones, 3D, VR, wearables, co-branded partnerships, and many other ground-breaking approaches. Mr. Leone also regularly appears as a panelist and speaker at Inman Connect as well as NAR Conferences, Leading Real Estate Companies of the World Conferences, NYSAR conventions, and Luxury Portfolio Summits speaking on concepts that will shape the future of real estate industry. He also serves and teaches at the Real Estate Board of New York’s continued education course series. He currently serves on the Technology Advisory Council for Leading Real Estate Companies of the World, regularly advising the global network on a variety of technology initiatives as well as the Inman News Content Advisory Board. In 2018, Matthew was the recipient of Leading Real Estate Companies of the World’s prestigious President’s Award, which formally acknowledged his significant contributions and service to the organization. He has been routinely interviewed & quoted in media outlets such as The Today Show, The New York Times, Wall Street Journal, AdWeek, CNBC, NY1, NY Magazine, Real Deal and many more. Episode Highlights “Make sure the consumer doesn’t smell your commission breath.” When Matthew uttered this phrase, I may have snorted with laughter. “Especially in high-end real-estate, they expect the white-glove service.” An example of Halstead’s world-class experience? They frequently offer home tours led by Broadway dancers. Branding that builds on personal brands. When I interviewed Sean Blankenship of Coldwell Banker, he spoke of the challenge in building a strong central brand with independent agents on the front lines. “Independent contractors are their own business within a business. You have to build on that uniqueness,” Matthew shared. Halstead provides copywriters to help realtors find a signature tone for their writing. They also provide lifestyle photography resources showing agents in the community and at their favorite restaurants. “Real estate requires a lot of hand holding.” “We have to be ambassadors of the neighborhoods we represent.” It’s all about finding the bigger idea behind your business. Halstead focuses on more than just the house. They think about the community as a whole and how they can best represent that. “We sell the communities as much as the homes that sit in them.” Rebranding for everyone. In approaching a recent rebrand, Matthew knew that Halstead had to work for everyone, in all of the communities they serve. In looking for their greatest, over-arching strength, they arrived at culture. They built on this with their new tagline, “Move to what moves you.” This works both internally with agents and externally with customers. They also have a color palette with different colors for each community. What brand has made Matthew smile recently? Matthew smiles “when you see ads taking a different spin on things.” Matthew loved the joint Super Bowl ad effort from Doritos and Mountain Dew. To learn more, follow Halstead on Instagram and Twitter and check out the firm’s website. You can also follow Matthew on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices “We sell the communities as much as the homes that sit in them.” Buying real estate — buying a home — is the biggest purchase many of us make. Who we buy from is a big decision. This is magnified even further in the high-end real-estate market in New York. Matthew Leone, Chief Marketing Officer of Halstead, discussed all of this and more on this week’s episode of the On Brand podcast.

About Matthew Leone

Matthew J. Leone brings a fresh marketing perspective and extensive knowledge of web technologies & techniques to Halstead serving as the firm’s Chief Marketing Officer. Matthew oversees the 28-member MarTech division and is responsible for the creative brand direction. He is passionate about staying on top of the latest trends & integrating innovative solutions into all forms of marketing and technology, working as one of the first firms to embrace such forms as video, social media, drones, 3D, VR, wearables, co-branded partnerships, and many other ground-breaking approaches.

Mr. Leone also regularly appears as a panelist and speaker at Inman Connect as well as NAR Conferences, Leading Real Estate Companies of the World Conferences, NYSAR conventions, and Luxury Portfolio Summits speaking on concepts that will shape the future of real estate industry. He also serves and teaches at the Real Estate Board of New York’s continued education course series. He currently serves on the Technology Advisory Council for Leading Real Estate Companies of the World, regularly advising the global network on a variety of technology initiatives as well as the Inman News Content Advisory Board.

In 2018, Matthew was the recipient of Leading Real Estate Companies of the World’s prestigious President’s Award, which formally acknowledged his significant contributions and service to the organization. He has been routinely interviewed & quoted in media outlets such as The Today Show, The New York Times, Wall Street Journal, AdWeek, CNBC, NY1, NY Magazine, Real Deal and many more.

Episode Highlights

“Make sure the consumer doesn’t smell your commission breath.” When Matthew uttered this phrase, I may have snorted with laughter. “Especially in high-end real-estate, they expect the white-glove service.” An example of Halstead’s world-class experience? They frequently offer home tours led by Broadway dancers.

Branding that builds on personal brands. When I interviewed Sean Blankenship of Coldwell Banker, he spoke of the challenge in building a strong central brand with independent agents on the front lines. “Independent contractors are their own business within a business. You have to build on that uniqueness,” Matthew shared. Halstead provides copywriters to help realtors find a signature tone for their writing. They also provide lifestyle photography resources showing agents in the community and at their favorite restaurants. “Real estate requires a lot of hand holding.”

“We have to be ambassadors of the neighborhoods we represent.” It’s all about finding the bigger idea behind your business. Halstead focuses on more than just the house. They think about the community as a whole and how they can best represent that. “We sell the communities as much as the homes that sit in them.”

Rebranding for everyone. In approaching a recent rebrand, Matthew knew that Halstead had to work for everyone, in all of the communities they serve. In looking for their greatest, over-arching strength, they arrived at culture. They built on this with their new tagline, “Move to what moves you.” This works both internally with agents and externally with customers. They also have a color palette with different colors for each community.

What brand has made Matthew smile recently? Matthew smiles “when you see ads taking a different spin on things.” Matthew loved the joint Super Bowl ad effort from Doritos and Mountain Dew.

To learn more, follow Halstead on Instagram and Twitter and check out the firm’s website. You can also follow Matthew on Twitter.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2247 no Embracing Design Thinking for Your Brand with Jon Kolko https://onbrand.libsyn.com/embracing-design-thinking-for-your-brand-with-jon-kolko “Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic design, and how to criticize creative work with Jon Kolko, author of Creative Clarity and Partner at Modernist Studio. About Jon Kolko Jon Kolko is the author of Creative Clarity, Partner at Modernist Studio, and the Founder of Austin Center for Design. Previously the Vice President of Design at Blackboard, he has worked extensively with both startups and Fortune 500 companies. He has been a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, and has taught at the University of Texas at Austin, the Center for Design Studies of Monterrey, Mexico, and Malmö University, Sweden. Episode Highlights How is teaching in the US different than teaching abroad? Jon has taught in some of my favorite places. But how is teaching Austin, Texas different from teaching in Malmo, Sweden? The work ethic is a little different to say the least. “Sweden is committed and motivated. They respect design and humanity ahead of business.” More on Nordic design. As a frequent visitor to Sweden, Denmark, and Finland, I am a huge fan of Nordic design. “They take it very seriously. They roll up their sleeves and work on something until it’s done.” How can your brand embrace design thinking? Jon shared his two core pillars. First, vision/narrative. Design thinkers have a knack for embracing the world as it could be and sharing that vision. Usually through storytelling. Second, criticism/iteration. We need to get better at talking about why something doesn’t work. How can we get better about talking about things that don’t work? “There are rules! First the person being critiqued shuts up. This lets everyone be heard. But they also get to filter. We also make sure the language is aimed at the work product.” As opposed to critiquing the person behind the work. What brand has made Jon smile recently? An experience buying a washer and dryer. That’s all I’ll say here. You have to listen for the smile. To learn more, go to jonkolko.com and moderniststudio.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Jun 2018 10:00:00 -0000 full Nick Westergaard “Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic design, and how to criticize creative work... “Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic design, and how to criticize creative work with Jon Kolko, author of Creative Clarity and Partner at Modernist Studio. About Jon Kolko Jon Kolko is the author of Creative Clarity, Partner at Modernist Studio, and the Founder of Austin Center for Design. Previously the Vice President of Design at Blackboard, he has worked extensively with both startups and Fortune 500 companies. He has been a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, and has taught at the University of Texas at Austin, the Center for Design Studies of Monterrey, Mexico, and Malmö University, Sweden. Episode Highlights How is teaching in the US different than teaching abroad? Jon has taught in some of my favorite places. But how is teaching Austin, Texas different from teaching in Malmo, Sweden? The work ethic is a little different to say the least. “Sweden is committed and motivated. They respect design and humanity ahead of business.” More on Nordic design. As a frequent visitor to Sweden, Denmark, and Finland, I am a huge fan of Nordic design. “They take it very seriously. They roll up their sleeves and work on something until it’s done.” How can your brand embrace design thinking? Jon shared his two core pillars. First, vision/narrative. Design thinkers have a knack for embracing the world as it could be and sharing that vision. Usually through storytelling. Second, criticism/iteration. We need to get better at talking about why something doesn’t work. How can we get better about talking about things that don’t work? “There are rules! First the person being critiqued shuts up. This lets everyone be heard. But they also get to filter. We also make sure the language is aimed at the work product.” As opposed to critiquing the person behind the work. What brand has made Jon smile recently? An experience buying a washer and dryer. That’s all I’ll say here. You have to listen for the smile. To learn more, go to jonkolko.com and moderniststudio.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic design, and how to criticize creative work with Jon Kolko, author of Creative Clarity and Partner at Modernist Studio.

About Jon Kolko

Jon Kolko is the author of Creative Clarity, Partner at Modernist Studio, and the Founder of Austin Center for Design. Previously the Vice President of Design at Blackboard, he has worked extensively with both startups and Fortune 500 companies. He has been a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, and has taught at the University of Texas at Austin, the Center for Design Studies of Monterrey, Mexico, and Malmö University, Sweden.

Episode Highlights

How is teaching in the US different than teaching abroad? Jon has taught in some of my favorite places. But how is teaching Austin, Texas different from teaching in Malmo, Sweden? The work ethic is a little different to say the least. “Sweden is committed and motivated. They respect design and humanity ahead of business.”

More on Nordic design. As a frequent visitor to Sweden, Denmark, and Finland, I am a huge fan of Nordic design. “They take it very seriously. They roll up their sleeves and work on something until it’s done.”

How can your brand embrace design thinking? Jon shared his two core pillars. First, vision/narrative. Design thinkers have a knack for embracing the world as it could be and sharing that vision. Usually through storytelling. Second, criticism/iteration. We need to get better at talking about why something doesn’t work.

How can we get better about talking about things that don’t work? “There are rules! First the person being critiqued shuts up. This lets everyone be heard. But they also get to filter. We also make sure the language is aimed at the work product.” As opposed to critiquing the person behind the work.

What brand has made Jon smile recently? An experience buying a washer and dryer. That’s all I’ll say here. You have to listen for the smile.

To learn more, go to jonkolko.com and moderniststudio.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1743 no Asking for Help and Reinforcements for Your Brand with Heidi Grant https://onbrand.libsyn.com/asking-for-help-and-reinforcements-for-your-brand-with-heidi-grant “We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to have Heidi Grant back on the podcast. She’s the Global Director of Research and Development at the Neuroleadership Institute and the author of several books including her latest Reinforcements: How to Get People to Help You. We discussed how to move people to get involved and take action on this week’s episode of the On Brand podcast. About Heidi Grant Heidi Grant is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of Reinforcements: How to Get People to Help You. Her previous books include Succeed, Nine Things Successful People Do Differently, Focus, and The Eight Motivational Challenges. She is Global Director of Research and Development at the Neuroleadership Institute. She continues to serve as Associate Director of Columbia’s Motivation Science Center and in that capacity now teaches Executive Education courses on topics related to her books. She received her PhD in social psychology from Columbia University. Episode Highlights Wait a minute. What does social science have to do with branding? “It’s all about influence,” reminds Heidi. As marketers we have to know how to “get people to act not just in their own self interest. We’re all trying to get people to help us and to do that we have to look at how brains work.” How to ask for help. “We all need to move people. As my editor at HBR said, getting people to do things is really what management is all about. People are more likely to help than you think.” So, what are we doing wrong? If people are more likely to help than we think, what are we doing wrong? “First, we’re reluctant to ask. A lot of times we make it weird. And there are a lot of ways to make it weird.” Heidi outlined why incentives and excessive apologies (“I hate that I have to ask you this … I’m sooooo sorry …”) often backfire. Marketers take note: She also explains why tote bag giveaways don’t have the intended impact. What’s one thing we can if we want to get better at motivating people to help us? “People don’t know you need help. No one’s a mind reader. Your requests must be elicit and specific. People want to be good help givers.” For example, Heidi cites a study on why a specific appeal to “Spread the Net” (raising money for malaria nets) is stronger than a generic appeal to “Save the Children.” What brand has made Heidi smile recently? Heidi loves to laugh. She’s a fan of the GEICO George Washington ad, the Tide ads from the Super Bowl (featuring David Harbour), and, of course, The Onion’s Joe Biden articles. To learn more, go to heidigrantphd.com and check out her new book on Amazon or wherever books are sold. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Jun 2018 10:00:00 -0000 full Nick Westergaard “We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to... “We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to have Heidi Grant back on the podcast. She’s the Global Director of Research and Development at the Neuroleadership Institute and the author of several books including her latest Reinforcements: How to Get People to Help You. We discussed how to move people to get involved and take action on this week’s episode of the On Brand podcast. About Heidi Grant Heidi Grant is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of Reinforcements: How to Get People to Help You. Her previous books include Succeed, Nine Things Successful People Do Differently, Focus, and The Eight Motivational Challenges. She is Global Director of Research and Development at the Neuroleadership Institute. She continues to serve as Associate Director of Columbia’s Motivation Science Center and in that capacity now teaches Executive Education courses on topics related to her books. She received her PhD in social psychology from Columbia University. Episode Highlights Wait a minute. What does social science have to do with branding? “It’s all about influence,” reminds Heidi. As marketers we have to know how to “get people to act not just in their own self interest. We’re all trying to get people to help us and to do that we have to look at how brains work.” How to ask for help. “We all need to move people. As my editor at HBR said, getting people to do things is really what management is all about. People are more likely to help than you think.” So, what are we doing wrong? If people are more likely to help than we think, what are we doing wrong? “First, we’re reluctant to ask. A lot of times we make it weird. And there are a lot of ways to make it weird.” Heidi outlined why incentives and excessive apologies (“I hate that I have to ask you this … I’m sooooo sorry …”) often backfire. Marketers take note: She also explains why tote bag giveaways don’t have the intended impact. What’s one thing we can if we want to get better at motivating people to help us? “People don’t know you need help. No one’s a mind reader. Your requests must be elicit and specific. People want to be good help givers.” For example, Heidi cites a study on why a specific appeal to “Spread the Net” (raising money for malaria nets) is stronger than a generic appeal to “Save the Children.” What brand has made Heidi smile recently? Heidi loves to laugh. She’s a fan of the GEICO George Washington ad, the Tide ads from the Super Bowl (featuring David Harbour), and, of course, The Onion’s Joe Biden articles. To learn more, go to heidigrantphd.com and check out her new book on Amazon or wherever books are sold. Learn more about your ad choices. Visit megaphone.fm/adchoices “We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to have Heidi Grant back on the podcast. She’s the Global Director of Research and Development at the Neuroleadership Institute and the author of several books including her latest Reinforcements: How to Get People to Help You. We discussed how to move people to get involved and take action on this week’s episode of the On Brand podcast.

About Heidi Grant

Heidi Grant is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of Reinforcements: How to Get People to Help You. Her previous books include Succeed, Nine Things Successful People Do Differently, Focus, and The Eight Motivational Challenges. She is Global Director of Research and Development at the Neuroleadership Institute. She continues to serve as Associate Director of Columbia’s Motivation Science Center and in that capacity now teaches Executive Education courses on topics related to her books. She received her PhD in social psychology from Columbia University.

Episode Highlights

Wait a minute. What does social science have to do with branding? “It’s all about influence,” reminds Heidi. As marketers we have to know how to “get people to act not just in their own self interest. We’re all trying to get people to help us and to do that we have to look at how brains work.”

How to ask for help. “We all need to move people. As my editor at HBR said, getting people to do things is really what management is all about. People are more likely to help than you think.”

So, what are we doing wrong? If people are more likely to help than we think, what are we doing wrong? “First, we’re reluctant to ask. A lot of times we make it weird. And there are a lot of ways to make it weird.” Heidi outlined why incentives and excessive apologies (“I hate that I have to ask you this … I’m sooooo sorry …”) often backfire. Marketers take note: She also explains why tote bag giveaways don’t have the intended impact.

What’s one thing we can if we want to get better at motivating people to help us? “People don’t know you need help. No one’s a mind reader. Your requests must be elicit and specific. People want to be good help givers.” For example, Heidi cites a study on why a specific appeal to “Spread the Net” (raising money for malaria nets) is stronger than a generic appeal to “Save the Children.”

What brand has made Heidi smile recently? Heidi loves to laugh. She’s a fan of the GEICO George Washington ad, the Tide ads from the Super Bowl (featuring David Harbour), and, of course, The Onion’s Joe Biden articles.

To learn more, go to heidigrantphd.com and check out her new book on Amazon or wherever books are sold.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2102 no How Brands Can Get Ahead of the Creative Curve with Allen Gannett https://onbrand.libsyn.com/how-brands-can-get-ahead-of-the-creative-curve-with-allen-gannett “Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company with a left-brained marketing focus. However, he just wrote a book on cultivating creativity. Marketers can overcome today’s challenges by mastering both hemispheres and getting creative with how we organize our work. We discussed all of this and more on this week’s episode of the On Brand podcast. About Allen Gannett Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune. Episode Highlights Wait. What’s that about Wheel of Fortune? Before we talked about marketing and creativity, I had to ask about Allen’s experience on Wheel of Fortune. “I was beaten by Joan from Alexandria. Never forget!” Despite hitting ‘bankrupt’ on the game twice, Allen found a path forward … “Most marketers are right brained.” With a background in Facebook performance marketing, Allen saw the opportunity to do something different with TrackMaven. “We’ll be your left brain!” Organize differently. With new channels, new features, and complex sales cycles, we have to rethink how we organize our teams around the work. “One thing that’s working really well is structuring marketing teams around personas. Say your persona is moms. You have a social person, a digital person, and a content person for that persona. We’re also seeing people organizing around funnel stages.” Creativity IS something you can nurture. Creativity is key, now more than ever. And yet, we still fall prey to the same stereotypes. “I’m not creative enough …” Allen’s new book The Creative Curve is all about debunking this myth and illustrating that creativity is a developable skill. What’s one quick creativity tip? In his interviews and research from creatives from all walks of life, Allen learned that a common theme was consumption. Creatives consume huge amounts of content. However, it’s not just any content. It’s a “huge amount of content in your narrow field. The best wine makers are obsessed with wine.” What brand has made Allen smile recently? Allen couldn’t wait to answer this question — Old Spice’s “Hand Gym.” Embedded below for your enjoyment! To learn more, go to allen.xyz and thecreativecurve.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Sean Carpenter gave us a shout on Twitter for our recent episode featuring Dean Noble. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Jun 2018 10:00:00 -0000 full Nick Westergaard “Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company... “Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company with a left-brained marketing focus. However, he just wrote a book on cultivating creativity. Marketers can overcome today’s challenges by mastering both hemispheres and getting creative with how we organize our work. We discussed all of this and more on this week’s episode of the On Brand podcast. About Allen Gannett Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune. Episode Highlights Wait. What’s that about Wheel of Fortune? Before we talked about marketing and creativity, I had to ask about Allen’s experience on Wheel of Fortune. “I was beaten by Joan from Alexandria. Never forget!” Despite hitting ‘bankrupt’ on the game twice, Allen found a path forward … “Most marketers are right brained.” With a background in Facebook performance marketing, Allen saw the opportunity to do something different with TrackMaven. “We’ll be your left brain!” Organize differently. With new channels, new features, and complex sales cycles, we have to rethink how we organize our teams around the work. “One thing that’s working really well is structuring marketing teams around personas. Say your persona is moms. You have a social person, a digital person, and a content person for that persona. We’re also seeing people organizing around funnel stages.” Creativity IS something you can nurture. Creativity is key, now more than ever. And yet, we still fall prey to the same stereotypes. “I’m not creative enough …” Allen’s new book The Creative Curve is all about debunking this myth and illustrating that creativity is a developable skill. What’s one quick creativity tip? In his interviews and research from creatives from all walks of life, Allen learned that a common theme was consumption. Creatives consume huge amounts of content. However, it’s not just any content. It’s a “huge amount of content in your narrow field. The best wine makers are obsessed with wine.” What brand has made Allen smile recently? Allen couldn’t wait to answer this question — Old Spice’s “Hand Gym.” Embedded below for your enjoyment! To learn more, go to allen.xyz and thecreativecurve.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Sean Carpenter gave us a shout on Twitter for our recent episode featuring Dean Noble. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company with a left-brained marketing focus. However, he just wrote a book on cultivating creativity. Marketers can overcome today’s challenges by mastering both hemispheres and getting creative with how we organize our work. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Allen Gannett

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.

Episode Highlights

Wait. What’s that about Wheel of Fortune? Before we talked about marketing and creativity, I had to ask about Allen’s experience on Wheel of Fortune. “I was beaten by Joan from Alexandria. Never forget!” Despite hitting ‘bankrupt’ on the game twice, Allen found a path forward …

“Most marketers are right brained.” With a background in Facebook performance marketing, Allen saw the opportunity to do something different with TrackMaven. “We’ll be your left brain!”

Organize differently. With new channels, new features, and complex sales cycles, we have to rethink how we organize our teams around the work. “One thing that’s working really well is structuring marketing teams around personas. Say your persona is moms. You have a social person, a digital person, and a content person for that persona. We’re also seeing people organizing around funnel stages.”

Creativity IS something you can nurture. Creativity is key, now more than ever. And yet, we still fall prey to the same stereotypes. “I’m not creative enough …” Allen’s new book The Creative Curve is all about debunking this myth and illustrating that creativity is a developable skill.

What’s one quick creativity tip? In his interviews and research from creatives from all walks of life, Allen learned that a common theme was consumption. Creatives consume huge amounts of content. However, it’s not just any content. It’s a “huge amount of content in your narrow field. The best wine makers are obsessed with wine.”

What brand has made Allen smile recently? Allen couldn’t wait to answer this question — Old Spice’s “Hand Gym.” Embedded below for your enjoyment!

To learn more, go to allen.xyz and thecreativecurve.com.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Sean Carpenter gave us a shout on Twitter for our recent episode featuring Dean Noble. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1716 no Crafting Your Brand’s Signature Story with David Aaker https://onbrand.libsyn.com/crafting-your-brands-signature-story-with-david-aaker "Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I'm not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley and Vice-Chairman of Prophet. He's also the author of 17 books including his latest, Creating Signature Stories. We discussed all of this and more on this week’s episode of the On Brand podcast. About David Aaker David Aaker, the Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley, is the winner of four career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award), the theory and practice of marketing (the Buck Weaver Award), and Brilliance in Marketing (NYAMA Marketing Hall of Fame). He has published over 100 articles and 17 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding, and his latest book Creating Signature Stories. His books have sold well over one million copies and have been translated into eighteen languages. Named as one of the top five most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand equity and brand strategy, he is. A regular columnist for AMA’s Marketing News, he writes regularly at Linkedin and davidaaker.com. Episode Highlights Branding doesn't start and stop with your advertising. "Brand has to permeate everything. The most effective thing they (VPs, CMOs) can do is stimulate conversation." Breaking down organizational silos is key to building a standout brand. "Digital is content, content is stories." As the saying goes — facts tell, stories sell. As David's new book Creating Signature Stories explores, if you wrap what you have to say in a story it persuades people and is recalled more effectively. Which brands are effective storytellers? David shared how story helped Barclays rehab their reputation after being the least-trusted brand. He also points to soap brands Lifebuoy and Dove for their ability to tell bigger stories. "That emotion gets transferred to the brand." Looking back on a long career in marketing, what would David say to marketers today? "The principles are the same — segmentation, positioning, putting consumers first. The levers are different. Social media has changed everything. That's a problem and an opportunity." What's one key skill that marketers today need? "I was a statistician for the first 15 years and there's a lot of potential there today with analytics. And if you have a flair for strategy and creativity." What brand has made David smile recently? "Knoor Soup did this marvelous promotion all about flavor." The soup company hypothesized that people with compatible flavor profiles have a better chance of falling in love. Talk about telling a bigger story! To learn more, check out David's blog posts at davidaaker.com and his book Aaker on Branding, which he describes as the Reader's Digest summary of all of this writing. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 May 2018 10:00:00 -0000 full Nick Westergaard "Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I'm not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley... "Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I'm not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley and Vice-Chairman of Prophet. He's also the author of 17 books including his latest, Creating Signature Stories. We discussed all of this and more on this week’s episode of the On Brand podcast. About David Aaker David Aaker, the Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley, is the winner of four career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award), the theory and practice of marketing (the Buck Weaver Award), and Brilliance in Marketing (NYAMA Marketing Hall of Fame). He has published over 100 articles and 17 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding, and his latest book Creating Signature Stories. His books have sold well over one million copies and have been translated into eighteen languages. Named as one of the top five most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand equity and brand strategy, he is. A regular columnist for AMA’s Marketing News, he writes regularly at Linkedin and davidaaker.com. Episode Highlights Branding doesn't start and stop with your advertising. "Brand has to permeate everything. The most effective thing they (VPs, CMOs) can do is stimulate conversation." Breaking down organizational silos is key to building a standout brand. "Digital is content, content is stories." As the saying goes — facts tell, stories sell. As David's new book Creating Signature Stories explores, if you wrap what you have to say in a story it persuades people and is recalled more effectively. Which brands are effective storytellers? David shared how story helped Barclays rehab their reputation after being the least-trusted brand. He also points to soap brands Lifebuoy and Dove for their ability to tell bigger stories. "That emotion gets transferred to the brand." Looking back on a long career in marketing, what would David say to marketers today? "The principles are the same — segmentation, positioning, putting consumers first. The levers are different. Social media has changed everything. That's a problem and an opportunity." What's one key skill that marketers today need? "I was a statistician for the first 15 years and there's a lot of potential there today with analytics. And if you have a flair for strategy and creativity." What brand has made David smile recently? "Knoor Soup did this marvelous promotion all about flavor." The soup company hypothesized that people with compatible flavor profiles have a better chance of falling in love. Talk about telling a bigger story! To learn more, check out David's blog posts at davidaaker.com and his book Aaker on Branding, which he describes as the Reader's Digest summary of all of this writing. Learn more about your ad choices. Visit megaphone.fm/adchoices "Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I'm not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley and Vice-Chairman of Prophet. He's also the author of 17 books including his latest, Creating Signature Stories. We discussed all of this and more on this week’s episode of the On Brand podcast.

About David Aaker

David Aaker, the Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley, is the winner of four career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award), the theory and practice of marketing (the Buck Weaver Award), and Brilliance in Marketing (NYAMA Marketing Hall of Fame). He has published over 100 articles and 17 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding, and his latest book Creating Signature Stories.

His books have sold well over one million copies and have been translated into eighteen languages. Named as one of the top five most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand equity and brand strategy, he is. A regular columnist for AMA’s Marketing News, he writes regularly at Linkedin and davidaaker.com.

Episode Highlights

Branding doesn't start and stop with your advertising. "Brand has to permeate everything. The most effective thing they (VPs, CMOs) can do is stimulate conversation." Breaking down organizational silos is key to building a standout brand.

"Digital is content, content is stories." As the saying goes — facts tell, stories sell. As David's new book Creating Signature Stories explores, if you wrap what you have to say in a story it persuades people and is recalled more effectively.

Which brands are effective storytellers? David shared how story helped Barclays rehab their reputation after being the least-trusted brand. He also points to soap brands Lifebuoy and Dove for their ability to tell bigger stories. "That emotion gets transferred to the brand."

Looking back on a long career in marketing, what would David say to marketers today? "The principles are the same — segmentation, positioning, putting consumers first. The levers are different. Social media has changed everything. That's a problem and an opportunity."

What's one key skill that marketers today need? "I was a statistician for the first 15 years and there's a lot of potential there today with analytics. And if you have a flair for strategy and creativity."

What brand has made David smile recently? "Knoor Soup did this marvelous promotion all about flavor." The soup company hypothesized that people with compatible flavor profiles have a better chance of falling in love. Talk about telling a bigger story!

To learn more, check out David's blog posts at davidaaker.com and his book Aaker on Branding, which he describes as the Reader's Digest summary of all of this writing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2010 no Why Brands Have to Take a Stand to Stand Out Today with Katie Kern https://onbrand.libsyn.com/why-brands-have-to-take-a-stand-to-stand-out-today-with-katie-kern "Why is our industry slow to adapt? Because the way we've done things had always worked ..." Until it didn't. While technology has changed the marketing and PR industry significantly, we're also at a cultural inflection point. People are demanding that the brands that they support take stands on social issues. Katie Kern of Media Frenzy Global discussed all of this and more on this week’s episode of the On Brand podcast. About Katie Kern Katie Kern, partner and COO of Media Frenzy Global, is a passionate, award-winning marketing and communications professional who has led creative innovation and strategy for a variety of global brands and agencies for more than 15 years. Named a finalist for the Technology Association of Georgia’s Digital Marketer of the Year and awarded the City of Atlanta Phoenix Award, Katie seeks to reimagine the agency model that cultivates innovation and new ideas, in an industry that is slow to transform. At Media Frenzy Global, Katie focuses on branding, communications and marketing strategies that shape the agency’s services. In addition to actively shifting the perception of the PR and marketing profession, Katie seeks to change diversity and inclusion, constantly advocating for equal opportunities in the workplace. A respected and coveted communicator, Katie is widely mentioned in publications from CIO, PR News and MarTechExec to Spin Sucks and CEO Blog Nation. Katie’s thought-provoking insights most recently landed her a speaking role internationally at InfoPresse in Canada. She was also selected as an industry speaker at the Revolve Conference in Charleston, South Carolina. Katie studied PR and Media Studies at Augusta University and graduated with a Bachelors of Arts. Episode Highlights Do brands have a choice? Do they have to take a stand on social issues? "Audiences demand it! Millennials are dictating this," said Katie. How can brands authentically take a stand? You have to understand your people. "You have to think beyond the focus group. We spend a lot more time meeting people where they are." What are the big challenges that brands face going global? "Global reach," offers Kern. "Brand struggle to get into other countries." What should organizations consider? Little things like payments. "A lot of companies forget that many countries aren't relying on Visa payments. Currency issues are huge." What brand has made Katie smile recently? Katie recounted Starbucks' recent handling of the incident where an employee arrested two black men. It's easy to forget that their bold response bucked many best practices in crisis communications. Instead of going quiet, they engaged. Instead of shirking responsibility, they stepped up. Definitely a great smile — especially since we don't have to boycott Starbucks in protest! A relief to caffeinated marketers everywhere! To learn more, follow Katie and Media Frenzy Global on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 May 2018 10:00:00 -0000 full Nick Westergaard "Why is our industry slow to adapt? Because the way we've done things had always worked ..." Until it didn't. While technology has changed the marketing and PR industry significantly, we're also at a cultural inflection point. People are demanding... "Why is our industry slow to adapt? Because the way we've done things had always worked ..." Until it didn't. While technology has changed the marketing and PR industry significantly, we're also at a cultural inflection point. People are demanding that the brands that they support take stands on social issues. Katie Kern of Media Frenzy Global discussed all of this and more on this week’s episode of the On Brand podcast. About Katie Kern Katie Kern, partner and COO of Media Frenzy Global, is a passionate, award-winning marketing and communications professional who has led creative innovation and strategy for a variety of global brands and agencies for more than 15 years. Named a finalist for the Technology Association of Georgia’s Digital Marketer of the Year and awarded the City of Atlanta Phoenix Award, Katie seeks to reimagine the agency model that cultivates innovation and new ideas, in an industry that is slow to transform. At Media Frenzy Global, Katie focuses on branding, communications and marketing strategies that shape the agency’s services. In addition to actively shifting the perception of the PR and marketing profession, Katie seeks to change diversity and inclusion, constantly advocating for equal opportunities in the workplace. A respected and coveted communicator, Katie is widely mentioned in publications from CIO, PR News and MarTechExec to Spin Sucks and CEO Blog Nation. Katie’s thought-provoking insights most recently landed her a speaking role internationally at InfoPresse in Canada. She was also selected as an industry speaker at the Revolve Conference in Charleston, South Carolina. Katie studied PR and Media Studies at Augusta University and graduated with a Bachelors of Arts. Episode Highlights Do brands have a choice? Do they have to take a stand on social issues? "Audiences demand it! Millennials are dictating this," said Katie. How can brands authentically take a stand? You have to understand your people. "You have to think beyond the focus group. We spend a lot more time meeting people where they are." What are the big challenges that brands face going global? "Global reach," offers Kern. "Brand struggle to get into other countries." What should organizations consider? Little things like payments. "A lot of companies forget that many countries aren't relying on Visa payments. Currency issues are huge." What brand has made Katie smile recently? Katie recounted Starbucks' recent handling of the incident where an employee arrested two black men. It's easy to forget that their bold response bucked many best practices in crisis communications. Instead of going quiet, they engaged. Instead of shirking responsibility, they stepped up. Definitely a great smile — especially since we don't have to boycott Starbucks in protest! A relief to caffeinated marketers everywhere! To learn more, follow Katie and Media Frenzy Global on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices "Why is our industry slow to adapt? Because the way we've done things had always worked ..." Until it didn't. While technology has changed the marketing and PR industry significantly, we're also at a cultural inflection point. People are demanding that the brands that they support take stands on social issues. Katie Kern of Media Frenzy Global discussed all of this and more on this week’s episode of the On Brand podcast.

About Katie Kern

Katie Kern, partner and COO of Media Frenzy Global, is a passionate, award-winning marketing and communications professional who has led creative innovation and strategy for a variety of global brands and agencies for more than 15 years.

Named a finalist for the Technology Association of Georgia’s Digital Marketer of the Year and awarded the City of Atlanta Phoenix Award, Katie seeks to reimagine the agency model that cultivates innovation and new ideas, in an industry that is slow to transform. At Media Frenzy Global, Katie focuses on branding, communications and marketing strategies that shape the agency’s services.

In addition to actively shifting the perception of the PR and marketing profession, Katie seeks to change diversity and inclusion, constantly advocating for equal opportunities in the workplace. A respected and coveted communicator, Katie is widely mentioned in publications from CIO, PR News and MarTechExec to Spin Sucks and CEO Blog Nation. Katie’s thought-provoking insights most recently landed her a speaking role internationally at InfoPresse in Canada. She was also selected as an industry speaker at the Revolve Conference in Charleston, South Carolina.

Katie studied PR and Media Studies at Augusta University and graduated with a Bachelors of Arts.

Episode Highlights

Do brands have a choice? Do they have to take a stand on social issues? "Audiences demand it! Millennials are dictating this," said Katie.

How can brands authentically take a stand? You have to understand your people. "You have to think beyond the focus group. We spend a lot more time meeting people where they are."

What are the big challenges that brands face going global? "Global reach," offers Kern. "Brand struggle to get into other countries." What should organizations consider? Little things like payments. "A lot of companies forget that many countries aren't relying on Visa payments. Currency issues are huge."

What brand has made Katie smile recently? Katie recounted Starbucks' recent handling of the incident where an employee arrested two black men. It's easy to forget that their bold response bucked many best practices in crisis communications. Instead of going quiet, they engaged. Instead of shirking responsibility, they stepped up.

Definitely a great smile — especially since we don't have to boycott Starbucks in protest! A relief to caffeinated marketers everywhere!

To learn more, follow Katie and Media Frenzy Global on Twitter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1696 no Brand Storytelling at the Santa Barbara Zoo with Dean Noble https://onbrand.libsyn.com/brand-storytelling-at-the-santa-barbara-zoo-with-dean-noble “Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and theme parks, we discussed live events, storytelling, podcasts, Cary Grant, and more on this week’s episode of the On Brand podcast. About Dean Noble Dean Noble is currently the Director of Marketing at the Santa Barbara Zoo. Dean began his career in the entertainment industry and worked in feature film development and acquisitions for ITC Entertainment in Studio City, CA. He spent 10 years with the Universal Studios Recreation Group and was part of the Grand Opening Marketing Team for the two-billion-dollar Universal Studios Japan theme park in Osaka. He was part of the PR team, marketing training team and brand-managed licensing relationships for Steven Spielberg, Arnold Schwarzenegger, Marvel Entertainment, Peanuts, and Sesame Street, among others. He has a BA in English from Pepperdine University and an MBA from California Lutheran University was privileged to teach ‘The Zoo’ class at Cal State University Channel Islands. Dean grew up in Honolulu, studied in London and Heidelberg and has circumnavigated the globe. Be sure to ask Dean about Improv-Ology the popular comedy/science evenings he hosts at the beautiful Santa Barbara Zoo and the new radio show he co-hosts, Zoological Radio, which is produced in conjunction with KCLU FM/NPR for the Central Coast. Episode Highlights So, how does one end up as Director of Marketing at a zoo? I had to ask! Dean’s creative background with standup comedy and show business provided a very different type of marketing training. However, given the diverse forms of content we have to create, it needed up being a perfect combination. Story books. A self-proclaimed “book worm,” Dean shared some of his favorite resources for telling brand stories including Writing for Dough, Bill Idelson’s Writing Class, and Impro by Keith Johnstone (a favorite of mine). He also mentioned another recent branding book by an author that may be familiar to listeners of the show. I think it was called Brand … Now …? Thanks for the shoutout, Dean! Branding a zoo. First, it’s important to understand that the Santa Barbara Zoo is a very different kind of zoo. Featuring open gardens and innovative animal experiences, Dean and his team have focused on providing a one-of-a-kind trip to the zoo. Cary Grant and branding? “Thousands of decisions come together to make one effect,” Dean introduced me to this quote from movie star Cary Grant which is applicable to branding as well. “That’s what a brand is!" What brand has made Dean smile recently? Dean recounted his international travels and experience with Universal Studios. Talk about smiles! To learn more, check out his podcast at zooradio.org. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 May 2018 10:00:00 -0000 full Nick Westergaard “Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and... “Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and theme parks, we discussed live events, storytelling, podcasts, Cary Grant, and more on this week’s episode of the On Brand podcast. About Dean Noble Dean Noble is currently the Director of Marketing at the Santa Barbara Zoo. Dean began his career in the entertainment industry and worked in feature film development and acquisitions for ITC Entertainment in Studio City, CA. He spent 10 years with the Universal Studios Recreation Group and was part of the Grand Opening Marketing Team for the two-billion-dollar Universal Studios Japan theme park in Osaka. He was part of the PR team, marketing training team and brand-managed licensing relationships for Steven Spielberg, Arnold Schwarzenegger, Marvel Entertainment, Peanuts, and Sesame Street, among others. He has a BA in English from Pepperdine University and an MBA from California Lutheran University was privileged to teach ‘The Zoo’ class at Cal State University Channel Islands. Dean grew up in Honolulu, studied in London and Heidelberg and has circumnavigated the globe. Be sure to ask Dean about Improv-Ology the popular comedy/science evenings he hosts at the beautiful Santa Barbara Zoo and the new radio show he co-hosts, Zoological Radio, which is produced in conjunction with KCLU FM/NPR for the Central Coast. Episode Highlights So, how does one end up as Director of Marketing at a zoo? I had to ask! Dean’s creative background with standup comedy and show business provided a very different type of marketing training. However, given the diverse forms of content we have to create, it needed up being a perfect combination. Story books. A self-proclaimed “book worm,” Dean shared some of his favorite resources for telling brand stories including Writing for Dough, Bill Idelson’s Writing Class, and Impro by Keith Johnstone (a favorite of mine). He also mentioned another recent branding book by an author that may be familiar to listeners of the show. I think it was called Brand … Now …? Thanks for the shoutout, Dean! Branding a zoo. First, it’s important to understand that the Santa Barbara Zoo is a very different kind of zoo. Featuring open gardens and innovative animal experiences, Dean and his team have focused on providing a one-of-a-kind trip to the zoo. Cary Grant and branding? “Thousands of decisions come together to make one effect,” Dean introduced me to this quote from movie star Cary Grant which is applicable to branding as well. “That’s what a brand is!" What brand has made Dean smile recently? Dean recounted his international travels and experience with Universal Studios. Talk about smiles! To learn more, check out his podcast at zooradio.org. Learn more about your ad choices. Visit megaphone.fm/adchoices “Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and theme parks, we discussed live events, storytelling, podcasts, Cary Grant, and more on this week’s episode of the On Brand podcast.

About Dean Noble

Dean Noble is currently the Director of Marketing at the Santa Barbara Zoo. Dean began his career in the entertainment industry and worked in feature film development and acquisitions for ITC Entertainment in Studio City, CA. He spent 10 years with the Universal Studios Recreation Group and was part of the Grand Opening Marketing Team for the two-billion-dollar Universal Studios Japan theme park in Osaka. He was part of the PR team, marketing training team and brand-managed licensing relationships for Steven Spielberg, Arnold Schwarzenegger, Marvel Entertainment, Peanuts, and Sesame Street, among others.

He has a BA in English from Pepperdine University and an MBA from California Lutheran University was privileged to teach ‘The Zoo’ class at Cal State University Channel Islands. Dean grew up in Honolulu, studied in London and Heidelberg and has circumnavigated the globe.

Be sure to ask Dean about Improv-Ology the popular comedy/science evenings he hosts at the beautiful Santa Barbara Zoo and the new radio show he co-hosts, Zoological Radio, which is produced in conjunction with KCLU FM/NPR for the Central Coast.

Episode Highlights

So, how does one end up as Director of Marketing at a zoo? I had to ask! Dean’s creative background with standup comedy and show business provided a very different type of marketing training. However, given the diverse forms of content we have to create, it needed up being a perfect combination.

Story books. A self-proclaimed “book worm,” Dean shared some of his favorite resources for telling brand stories including Writing for Dough, Bill Idelson’s Writing Class, and Impro by Keith Johnstone (a favorite of mine). He also mentioned another recent branding book by an author that may be familiar to listeners of the show. I think it was called Brand … Now …? Thanks for the shoutout, Dean!

Branding a zoo. First, it’s important to understand that the Santa Barbara Zoo is a very different kind of zoo. Featuring open gardens and innovative animal experiences, Dean and his team have focused on providing a one-of-a-kind trip to the zoo.

Cary Grant and branding? “Thousands of decisions come together to make one effect,” Dean introduced me to this quote from movie star Cary Grant which is applicable to branding as well. “That’s what a brand is!"

What brand has made Dean smile recently? Dean recounted his international travels and experience with Universal Studios. Talk about smiles!

To learn more, check out his podcast at zooradio.org.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2140 no Mastering Your Brand’s Verbal Identity with Al Hussain https://onbrand.libsyn.com/mastering-your-brands-verbal-identity-with-al-hussain “The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent yet flexible brand lexicon? Just ask strategist Al Hussain of Verbal Identity. And that’s exactly what I did on this week’s episode of the On Brand podcast. About Al Hussain Al is a thought leader in where language meets behavioral science. He’s helped position great British fashion brands like Fred Perry and Belstaff; Britain’s most popular car brand, Vauxhall; and he also lead the naming team for one of the world’s greatest hotels, although it’s not open yet. He’s also a guest speaker at various conferences, most recently the Telegraph Festival of Business in London. Episode Highlights Where do you start with brand language? “It has to be working at every level.” Al took us through the three major categories: 10,000-foot level — the brand narrative, 1,000-foot level — the different ways of telling a story, and the ground-level – the basics of word choice and sentence length. “Language exists everywhere. The strongest brands work at all levels.” What brand’s language does Al admire? “Slack because it’s carried all the way through. Even to the language on an app update.” Words are a simple and cost-effective way to enhance any brand touchpoint — even a software update! How do you operationalize language internally? It’s a lot of work! Al and his team use a mix of workshops, mini-sites, emails, toolkits, and templates to help individuals at organizations understand how to implement the brand language in their day-to-day work. What’s one thing you can do to start thinking about your brand’s language? “Two things: First, look at the overarching thought or strategy for your brand. Then ask people to interpret that — like the forklift driver. Second, look at externals like your website and your competitors. Ask yourself, is that who we want to be?” What brand has made Al smile recently? Why is Al subscribed to an email list for a women’s clothing brand? Because fashion brand Reformation writes amazing subject lines that consistently make Al smile. To learn more, go to verbalidentity.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Bill Robinson gave us a shout on Twitter after listening to our live show at SXSW. Thanks for listening, Bill! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Pre-order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 May 2018 10:00:00 -0000 full Nick Westergaard “The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent... “The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent yet flexible brand lexicon? Just ask strategist Al Hussain of Verbal Identity. And that’s exactly what I did on this week’s episode of the On Brand podcast. About Al Hussain Al is a thought leader in where language meets behavioral science. He’s helped position great British fashion brands like Fred Perry and Belstaff; Britain’s most popular car brand, Vauxhall; and he also lead the naming team for one of the world’s greatest hotels, although it’s not open yet. He’s also a guest speaker at various conferences, most recently the Telegraph Festival of Business in London. Episode Highlights Where do you start with brand language? “It has to be working at every level.” Al took us through the three major categories: 10,000-foot level — the brand narrative, 1,000-foot level — the different ways of telling a story, and the ground-level – the basics of word choice and sentence length. “Language exists everywhere. The strongest brands work at all levels.” What brand’s language does Al admire? “Slack because it’s carried all the way through. Even to the language on an app update.” Words are a simple and cost-effective way to enhance any brand touchpoint — even a software update! How do you operationalize language internally? It’s a lot of work! Al and his team use a mix of workshops, mini-sites, emails, toolkits, and templates to help individuals at organizations understand how to implement the brand language in their day-to-day work. What’s one thing you can do to start thinking about your brand’s language? “Two things: First, look at the overarching thought or strategy for your brand. Then ask people to interpret that — like the forklift driver. Second, look at externals like your website and your competitors. Ask yourself, is that who we want to be?” What brand has made Al smile recently? Why is Al subscribed to an email list for a women’s clothing brand? Because fashion brand Reformation writes amazing subject lines that consistently make Al smile. To learn more, go to verbalidentity.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Bill Robinson gave us a shout on Twitter after listening to our live show at SXSW. Thanks for listening, Bill! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Pre-order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent yet flexible brand lexicon? Just ask strategist Al Hussain of Verbal Identity. And that’s exactly what I did on this week’s episode of the On Brand podcast.

About Al Hussain

Al is a thought leader in where language meets behavioral science. He’s helped position great British fashion brands like Fred Perry and Belstaff; Britain’s most popular car brand, Vauxhall; and he also lead the naming team for one of the world’s greatest hotels, although it’s not open yet. He’s also a guest speaker at various conferences, most recently the Telegraph Festival of Business in London.

Episode Highlights

Where do you start with brand language? “It has to be working at every level.” Al took us through the three major categories: 10,000-foot level — the brand narrative, 1,000-foot level — the different ways of telling a story, and the ground-level – the basics of word choice and sentence length. “Language exists everywhere. The strongest brands work at all levels.”

What brand’s language does Al admire? “Slack because it’s carried all the way through. Even to the language on an app update.” Words are a simple and cost-effective way to enhance any brand touchpoint — even a software update!

How do you operationalize language internally? It’s a lot of work! Al and his team use a mix of workshops, mini-sites, emails, toolkits, and templates to help individuals at organizations understand how to implement the brand language in their day-to-day work.

What’s one thing you can do to start thinking about your brand’s language? “Two things: First, look at the overarching thought or strategy for your brand. Then ask people to interpret that — like the forklift driver. Second, look at externals like your website and your competitors. Ask yourself, is that who we want to be?”

What brand has made Al smile recently? Why is Al subscribed to an email list for a women’s clothing brand? Because fashion brand Reformation writes amazing subject lines that consistently make Al smile.

To learn more, go to verbalidentity.com.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Bill Robinson gave us a shout on Twitter after listening to our live show at SXSW. Thanks for listening, Bill!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Pre-order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1961 no The Legal Implications of Brand Building with Jenny Odegard https://onbrand.libsyn.com/the-legal-implications-of-brand-building-with-jenny-odegard "Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But she helps people do just that. Jenny Odegard is a lawyer focusing on people and companies in advertising, marketing, and other creative industries. We discussed what your brand should know about the law on this week’s On Brand podcast. About Jenny Odegard Jenny Odegard started Odegard Law with the goal of being an advocate for the creative class in New York, which she sees as being neglected by the larger legal industry. She began working with freelancer friends and independent agencies, growing the practice to represent people and companies in marketing, advertising, production, designers of every variety, makers of beautiful objects, the fashion industry, and many more. Jenny has helped take companies from an idea over a beer to flourishing businesses by establishing new companies, creating contracts systems, working with vendors, talent, and employees, resolving disputes and handling negotiations, and protecting intellectual property rights. Before starting the firm, the best job Jenny had ever had was as the editor-in-chief of her university’s arts weekly. In the intervening years, she's looked for roles that could be as creative and challenging as that one, leading her to work in politics, policy, nonprofits, public relations, and eventually to attending law school. During law school, Jenny focused on alternative dispute resolution and business law. After graduation, she spent two years on the social content team at a legal marketing firm before starting this business. In addition to her work as a lawyer, she also writes for various publications including Forbes and serves on the New York City Bar Association’s Committee on Professional Ethics. Presently, she lives in Williamsburg with her dog Lucy, who can be found in her office most days. She likes to drink a lot of coffee, make spreadsheets, and ponder the finer points of post-modernist thought. Episode Highlights How does one end up as a lawyer for creatives? “My dad was a musician so I come by it naturally. And that’s also something I love about being in New York. I was amazed when I found this need in the market.” [INSERT BAD LAWYER JOKE HERE] Look, no one looks forward to talking to a lawyer. But they should! “People underestimate how much you work with a lawyer. How much time you spend with them.” That’s why Jenny has focused her practice on building authentic, engaging relationships with her clients. When do brand builders commonly engage legal support? Jenny discussed a few key points of entry: (1) When they set up their entity, (2) When the register a trademark, (3) When they need an audit, and (4) When they have intellectual property they want to protect. Speaking of IP … How has intellectual property protection changed in the digital age? “Everyone has great ideas and they share them online. Then they’re getting picked up and it’s not long before some brand will monetize that.” Jenny shared a story about someone tweeting after seeing a photo of Lupita Nyong'o and Rihanna at Fashion Week that they should be in a heist movie. This “Twitter pitch” took off — without the originator of the idea’s involvement! And, finally, does your brand exist legally? “That depends on what your brand is. Is it a visual identity? A set of services? What’s tangible about your brand?" What brand has made Jenny smile recently? Jenny loves the Wing, a women-only co-working space in New York. She’s also inspired by how Spotify engages their customers with time capsules and other touchpoints. To learn more, go to odegardlaw.nyc or follow the firm on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Apr 2018 10:00:00 -0000 full Nick Westergaard "Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But she... "Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But she helps people do just that. Jenny Odegard is a lawyer focusing on people and companies in advertising, marketing, and other creative industries. We discussed what your brand should know about the law on this week’s On Brand podcast. About Jenny Odegard Jenny Odegard started Odegard Law with the goal of being an advocate for the creative class in New York, which she sees as being neglected by the larger legal industry. She began working with freelancer friends and independent agencies, growing the practice to represent people and companies in marketing, advertising, production, designers of every variety, makers of beautiful objects, the fashion industry, and many more. Jenny has helped take companies from an idea over a beer to flourishing businesses by establishing new companies, creating contracts systems, working with vendors, talent, and employees, resolving disputes and handling negotiations, and protecting intellectual property rights. Before starting the firm, the best job Jenny had ever had was as the editor-in-chief of her university’s arts weekly. In the intervening years, she's looked for roles that could be as creative and challenging as that one, leading her to work in politics, policy, nonprofits, public relations, and eventually to attending law school. During law school, Jenny focused on alternative dispute resolution and business law. After graduation, she spent two years on the social content team at a legal marketing firm before starting this business. In addition to her work as a lawyer, she also writes for various publications including Forbes and serves on the New York City Bar Association’s Committee on Professional Ethics. Presently, she lives in Williamsburg with her dog Lucy, who can be found in her office most days. She likes to drink a lot of coffee, make spreadsheets, and ponder the finer points of post-modernist thought. Episode Highlights How does one end up as a lawyer for creatives? “My dad was a musician so I come by it naturally. And that’s also something I love about being in New York. I was amazed when I found this need in the market.” [INSERT BAD LAWYER JOKE HERE] Look, no one looks forward to talking to a lawyer. But they should! “People underestimate how much you work with a lawyer. How much time you spend with them.” That’s why Jenny has focused her practice on building authentic, engaging relationships with her clients. When do brand builders commonly engage legal support? Jenny discussed a few key points of entry: (1) When they set up their entity, (2) When the register a trademark, (3) When they need an audit, and (4) When they have intellectual property they want to protect. Speaking of IP … How has intellectual property protection changed in the digital age? “Everyone has great ideas and they share them online. Then they’re getting picked up and it’s not long before some brand will monetize that.” Jenny shared a story about someone tweeting after seeing a photo of Lupita Nyong'o and Rihanna at Fashion Week that they should be in a heist movie. This “Twitter pitch” took off — without the originator of the idea’s involvement! And, finally, does your brand exist legally? “That depends on what your brand is. Is it a visual identity? A set of services? What’s tangible about your brand?" What brand has made Jenny smile recently? Jenny loves the Wing, a women-only co-working space in New York. She’s also inspired by how Spotify engages their customers with time capsules and other touchpoints. To learn more, go to odegardlaw.nyc or follow the firm on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices "Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But she helps people do just that. Jenny Odegard is a lawyer focusing on people and companies in advertising, marketing, and other creative industries. We discussed what your brand should know about the law on this week’s On Brand podcast.

About Jenny Odegard

Jenny Odegard started Odegard Law with the goal of being an advocate for the creative class in New York, which she sees as being neglected by the larger legal industry. She began working with freelancer friends and independent agencies, growing the practice to represent people and companies in marketing, advertising, production, designers of every variety, makers of beautiful objects, the fashion industry, and many more. Jenny has helped take companies from an idea over a beer to flourishing businesses by establishing new companies, creating contracts systems, working with vendors, talent, and employees, resolving disputes and handling negotiations, and protecting intellectual property rights.

Before starting the firm, the best job Jenny had ever had was as the editor-in-chief of her university’s arts weekly. In the intervening years, she's looked for roles that could be as creative and challenging as that one, leading her to work in politics, policy, nonprofits, public relations, and eventually to attending law school. During law school, Jenny focused on alternative dispute resolution and business law. After graduation, she spent two years on the social content team at a legal marketing firm before starting this business.

In addition to her work as a lawyer, she also writes for various publications including Forbes and serves on the New York City Bar Association’s Committee on Professional Ethics. Presently, she lives in Williamsburg with her dog Lucy, who can be found in her office most days. She likes to drink a lot of coffee, make spreadsheets, and ponder the finer points of post-modernist thought.

Episode Highlights

How does one end up as a lawyer for creatives? “My dad was a musician so I come by it naturally. And that’s also something I love about being in New York. I was amazed when I found this need in the market.”

[INSERT BAD LAWYER JOKE HERE] Look, no one looks forward to talking to a lawyer. But they should! “People underestimate how much you work with a lawyer. How much time you spend with them.” That’s why Jenny has focused her practice on building authentic, engaging relationships with her clients.

When do brand builders commonly engage legal support? Jenny discussed a few key points of entry: (1) When they set up their entity, (2) When the register a trademark, (3) When they need an audit, and (4) When they have intellectual property they want to protect. Speaking of IP …

How has intellectual property protection changed in the digital age? “Everyone has great ideas and they share them online. Then they’re getting picked up and it’s not long before some brand will monetize that.” Jenny shared a story about someone tweeting after seeing a photo of Lupita Nyong'o and Rihanna at Fashion Week that they should be in a heist movie. This “Twitter pitch” took off — without the originator of the idea’s involvement!

And, finally, does your brand exist legally? “That depends on what your brand is. Is it a visual identity? A set of services? What’s tangible about your brand?"

What brand has made Jenny smile recently? Jenny loves the Wing, a women-only co-working space in New York. She’s also inspired by how Spotify engages their customers with time capsules and other touchpoints.

To learn more, go to odegardlaw.nyc or follow the firm on Twitter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2106 no Better Brand Experience Through Brand Education with Justin Wartell https://onbrand.libsyn.com/better-brand-experience-through-brand-education-with-justin-wartell “Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monocle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass General, and the Denver Broncos, this brand builder knows that it all comes down to answering the big questions like “Why do we do that?” We discussed brand education, experience, and more on this on this week’s episode of the On Brand podcast.   Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Justin Wartell With more than 10 years building hard-working brands, Justin Wartell is the “Why do we do that?” person—asking questions that encourage clients to think differently about how brands are built and managed. Justin’s expertise is in insights, analytics, strategy and experience, and he’s done extensive work around the world in mapping experience journeys. He spends most of his time helping clients’ brands to work harder while leading key practice areas at Monigle. Justin’s experience is deep in health care but goes beyond; brands he’s helped build include Northwell Health, UCHealth, the Denver Broncos, Adventist Health, FedEx, Partners HealthCare, Sherwin Williams, Massachusetts General Hospital, One Main Financial, The New England Journal of Medicine, Quiznos, and Tenet Healthcare. Prior to Monigle, Justin led Interbrand’s retail and consumer branding business, the second-largest office in Interbrand’s global network. Episode Highlights The brand sophistication spectrum. When working with new clients, Justin starts by testing out the answers to some critical questions. (1) Do these organizations use the ‘b-word’? (2) Do we have a clearly defined understanding of brand? (3) Is there clarity across the organization? Brand experience is vast. How do you get your arms around it? Once again, it comes down to definition and shared understanding. “We have to have a shared definition. It’s the residue brands leave with people after the product’s gone. You can buy detergent at Whole Foods, Walmart, and Target but the experience is different for each.” The role of brand education. Branding is hard. And the work doesn’t stop once you launch a new initiative. That’s why you have to consider brand education. Brands have to consider why this is necessary and provide people with avenues for sharing and connecting with the brand in their work. How do you brand the Denver Broncos? Echoing what the Minnesota Vikings’ Steve LaCroix said when he was on the On Brand podcast, Justin said you have to make the brand real for all of the fans who never set foot in the stadium. “How can you propel the energy around the brand? Really, the Broncos brand brings people together — it’s that community-first mindset.” What brand has made Justin smile recently? As a busy brand builder who spends a lot of time on planes and in airports, Justin is always looking for special brands to take home to his family. He shared a story about a remarkable interaction with a Lush Cosmetics employee at the airport in London. Lush — if you’re listening, we’d love to have someone on the On Brand podcast! To learn more, go to monigle. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Apr 2018 10:00:00 -0000 full Nick Westergaard “Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monocle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass General, and the Denver Broncos, this... “Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monocle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass General, and the Denver Broncos, this brand builder knows that it all comes down to answering the big questions like “Why do we do that?” We discussed brand education, experience, and more on this on this week’s episode of the On Brand podcast.   Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Justin Wartell With more than 10 years building hard-working brands, Justin Wartell is the “Why do we do that?” person—asking questions that encourage clients to think differently about how brands are built and managed. Justin’s expertise is in insights, analytics, strategy and experience, and he’s done extensive work around the world in mapping experience journeys. He spends most of his time helping clients’ brands to work harder while leading key practice areas at Monigle. Justin’s experience is deep in health care but goes beyond; brands he’s helped build include Northwell Health, UCHealth, the Denver Broncos, Adventist Health, FedEx, Partners HealthCare, Sherwin Williams, Massachusetts General Hospital, One Main Financial, The New England Journal of Medicine, Quiznos, and Tenet Healthcare. Prior to Monigle, Justin led Interbrand’s retail and consumer branding business, the second-largest office in Interbrand’s global network. Episode Highlights The brand sophistication spectrum. When working with new clients, Justin starts by testing out the answers to some critical questions. (1) Do these organizations use the ‘b-word’? (2) Do we have a clearly defined understanding of brand? (3) Is there clarity across the organization? Brand experience is vast. How do you get your arms around it? Once again, it comes down to definition and shared understanding. “We have to have a shared definition. It’s the residue brands leave with people after the product’s gone. You can buy detergent at Whole Foods, Walmart, and Target but the experience is different for each.” The role of brand education. Branding is hard. And the work doesn’t stop once you launch a new initiative. That’s why you have to consider brand education. Brands have to consider why this is necessary and provide people with avenues for sharing and connecting with the brand in their work. How do you brand the Denver Broncos? Echoing what the Minnesota Vikings’ Steve LaCroix said when he was on the On Brand podcast, Justin said you have to make the brand real for all of the fans who never set foot in the stadium. “How can you propel the energy around the brand? Really, the Broncos brand brings people together — it’s that community-first mindset.” What brand has made Justin smile recently? As a busy brand builder who spends a lot of time on planes and in airports, Justin is always looking for special brands to take home to his family. He shared a story about a remarkable interaction with a Lush Cosmetics employee at the airport in London. Lush — if you’re listening, we’d love to have someone on the On Brand podcast! To learn more, go to monigle. Learn more about your ad choices. Visit megaphone.fm/adchoices “Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monocle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass General, and the Denver Broncos, this brand builder knows that it all comes down to answering the big questions like “Why do we do that?” We discussed brand education, experience, and more on this on this week’s episode of the On Brand podcast.

 

Enjoy This Episode Now

About Justin Wartell

With more than 10 years building hard-working brands, Justin Wartell is the “Why do we do that?” person—asking questions that encourage clients to think differently about how brands are built and managed. Justin’s expertise is in insights, analytics, strategy and experience, and he’s done extensive work around the world in mapping experience journeys. He spends most of his time helping clients’ brands to work harder while leading key practice areas at Monigle.

Justin’s experience is deep in health care but goes beyond; brands he’s helped build include Northwell Health, UCHealth, the Denver Broncos, Adventist Health, FedEx, Partners HealthCare, Sherwin Williams, Massachusetts General Hospital, One Main Financial, The New England Journal of Medicine, Quiznos, and Tenet Healthcare. Prior to Monigle, Justin led Interbrand’s retail and consumer branding business, the second-largest office in Interbrand’s global network.

Episode Highlights

The brand sophistication spectrum. When working with new clients, Justin starts by testing out the answers to some critical questions. (1) Do these organizations use the ‘b-word’? (2) Do we have a clearly defined understanding of brand? (3) Is there clarity across the organization?

Brand experience is vast. How do you get your arms around it? Once again, it comes down to definition and shared understanding. “We have to have a shared definition. It’s the residue brands leave with people after the product’s gone. You can buy detergent at Whole Foods, Walmart, and Target but the experience is different for each.”

The role of brand education. Branding is hard. And the work doesn’t stop once you launch a new initiative. That’s why you have to consider brand education. Brands have to consider why this is necessary and provide people with avenues for sharing and connecting with the brand in their work.

How do you brand the Denver Broncos? Echoing what the Minnesota Vikings’ Steve LaCroix said when he was on the On Brand podcast, Justin said you have to make the brand real for all of the fans who never set foot in the stadium. “How can you propel the energy around the brand? Really, the Broncos brand brings people together — it’s that community-first mindset.”

What brand has made Justin smile recently? As a busy brand builder who spends a lot of time on planes and in airports, Justin is always looking for special brands to take home to his family. He shared a story about a remarkable interaction with a Lush Cosmetics employee at the airport in London. Lush — if you’re listening, we’d love to have someone on the On Brand podcast!

To learn more, go to monigle.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2050 no Social Sound Bite: Starbucks Steps Up in a Crisis https://onbrand.libsyn.com/social-sound-bite-starbucks-steps-up-in-a-crisis On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Starbucks to close all U.S. stores for an afternoon of racial-bias training (Mashable). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. This podcast is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Pre-order now and get special digital extras. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 20 Apr 2018 14:17:00 -0000 full Nick Westergaard On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full... On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Starbucks to close all U.S. stores for an afternoon of racial-bias training (Mashable). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. This podcast is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Pre-order now and get special digital extras. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 344 no The Psychology of Branding with Kaye Putnam https://onbrand.libsyn.com/the-psychology-of-branding-with-kaye-putnam “The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from startup to high-growth. Creating a standout brand is harder than ever today. Brand builders need to understand how to appeal to customers’ hearts and minds. We discussed brand archetypes and critical questions on this week’s episode of the On Brand podcast presented by Twenty20. About Kaye Putnam Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes in pursuing audacious dreams and that there is genius that lives inside every entrepreneur. When you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work. It gives you the clarity and confidence to scale your impact and income. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy. Episode Highlights The biggest misconception about branding. “There’s a big misconception with entrepreneurs about branding. They think it equals design. But it’s so much more than that …” “Your brand is what believe about you — it’s your heart and soul.” With this strong definition, it’s surprising that so many create boring brands that don’t stand out. As Kaye cautions, “The confused mind doesn’t buy.” The answer? Embrace the 12 brand archetypes. Archetypes have been key story elements since Plato. If you look at some of the strongest brands today, they have found a way to build on established archetypes. Apple is “the magician.” Harley Davidson is “the rebel.” When brands do this, they get the added meaning from the archetypes consistent use over time. We know what a rebel does. If we know Harley Davidson is a rebel, we intrinsically know more about the brand. Three key questions to ask. “I always like to ask three questions when working with a new client. (1) What is your brand utopia? What are you working toward? (2) What do you believe? And, finally, (3) What is the flip side? Who are your brand enemies?” But it’s not enough to just ask these questions. “You have to document them so others know how to be the brand.” This is especially valuable as your brand grows over time. What brand has made Kaye smile recently? “This morning when I was going to the bathroom …” is always a fun way to start a story! And what did Kaye find in her friend’s bathroom? Poo~Pourri. An innovative, standout brand if ever there was one. Listen to Poo~Pourri Founder Suzy Batiz’s episode of the On Brand podcast. To learn more, go to kayeputnam.com and take her brand archetype quiz! As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Apr 2018 10:00:00 -0000 full Nick Westergaard “The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from startup to high-growth. Creating a... “The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from startup to high-growth. Creating a standout brand is harder than ever today. Brand builders need to understand how to appeal to customers’ hearts and minds. We discussed brand archetypes and critical questions on this week’s episode of the On Brand podcast presented by Twenty20. About Kaye Putnam Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes in pursuing audacious dreams and that there is genius that lives inside every entrepreneur. When you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work. It gives you the clarity and confidence to scale your impact and income. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy. Episode Highlights The biggest misconception about branding. “There’s a big misconception with entrepreneurs about branding. They think it equals design. But it’s so much more than that …” “Your brand is what believe about you — it’s your heart and soul.” With this strong definition, it’s surprising that so many create boring brands that don’t stand out. As Kaye cautions, “The confused mind doesn’t buy.” The answer? Embrace the 12 brand archetypes. Archetypes have been key story elements since Plato. If you look at some of the strongest brands today, they have found a way to build on established archetypes. Apple is “the magician.” Harley Davidson is “the rebel.” When brands do this, they get the added meaning from the archetypes consistent use over time. We know what a rebel does. If we know Harley Davidson is a rebel, we intrinsically know more about the brand. Three key questions to ask. “I always like to ask three questions when working with a new client. (1) What is your brand utopia? What are you working toward? (2) What do you believe? And, finally, (3) What is the flip side? Who are your brand enemies?” But it’s not enough to just ask these questions. “You have to document them so others know how to be the brand.” This is especially valuable as your brand grows over time. What brand has made Kaye smile recently? “This morning when I was going to the bathroom …” is always a fun way to start a story! And what did Kaye find in her friend’s bathroom? Poo~Pourri. An innovative, standout brand if ever there was one. Listen to Poo~Pourri Founder Suzy Batiz’s episode of the On Brand podcast. To learn more, go to kayeputnam.com and take her brand archetype quiz! As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from startup to high-growth. Creating a standout brand is harder than ever today. Brand builders need to understand how to appeal to customers’ hearts and minds. We discussed brand archetypes and critical questions on this week’s episode of the On Brand podcast presented by Twenty20.

About Kaye Putnam

Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes in pursuing audacious dreams and that there is genius that lives inside every entrepreneur. When you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work. It gives you the clarity and confidence to scale your impact and income.

She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy.

Episode Highlights

The biggest misconception about branding. “There’s a big misconception with entrepreneurs about branding. They think it equals design. But it’s so much more than that …”

“Your brand is what believe about you — it’s your heart and soul.” With this strong definition, it’s surprising that so many create boring brands that don’t stand out. As Kaye cautions, “The confused mind doesn’t buy.” The answer?

Embrace the 12 brand archetypes. Archetypes have been key story elements since Plato. If you look at some of the strongest brands today, they have found a way to build on established archetypes. Apple is “the magician.” Harley Davidson is “the rebel.” When brands do this, they get the added meaning from the archetypes consistent use over time. We know what a rebel does. If we know Harley Davidson is a rebel, we intrinsically know more about the brand.

Three key questions to ask. “I always like to ask three questions when working with a new client. (1) What is your brand utopia? What are you working toward? (2) What do you believe? And, finally, (3) What is the flip side? Who are your brand enemies?”

But it’s not enough to just ask these questions. “You have to document them so others know how to be the brand.” This is especially valuable as your brand grows over time.

What brand has made Kaye smile recently? “This morning when I was going to the bathroom …” is always a fun way to start a story! And what did Kaye find in her friend’s bathroom? Poo~Pourri. An innovative, standout brand if ever there was one. Listen to Poo~Pourri Founder Suzy Batiz’s episode of the On Brand podcast.

To learn more, go to kayeputnam.com and take her brand archetype quiz!

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1863 no Tom Peters on Excellence and Personal Branding https://onbrand.libsyn.com/tom-peters-on-excellence-and-personal-branding Early in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark books such as In Search of Excellence, The Pursuit of Wow! and his latest, The Excellence Dividend, Tom challenges conventional wisdom with an unparalleled bias toward action. I’m thrilled to share my conversation with Tom Peters on this week’s On Brand podcast presented by Twenty20. About Tom Peters Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. Arriving at an equally troubling time, his latest book, The Excellence Dividend, is a self-described “sequel of sorts” to this modern business classic. Episode Highlights Tom’s work has inspired me my entire career. But I had to ask … Why write another book? “There are significant consistencies,” Tom noted with what was happening when In Search of Excellence was first released and now. “And we still haven’t gotten it! Every 60 months or so, I’ve just had it up to my eyeballs and I sit down and write another damn book that says do your managing by walking around.” The Brand Called You at (Almost) 20. Tom’s landmark 1999 essay and book, A Brand Called You, offered the first-ever major work on personal branding. And it’s as true now as it was then. “Nineteen years later, it’s a survival necessity. You can no longer survive as #129 (on your employee badge). You have to be someone that stands for something.” We also spent some time talking about why personal branding is still misunderstood. “Hard is soft and soft is hard.” Tom offered his insights on the true nature of the key skills involved in business today. The hard stuff — numbers, for example — are really soft. And the soft stuff like culture is actually really hard. Business education today. Tom is on a quest. “I want the MBA to stand for a Masters of Business Arts.” Citing author and organizational effectiveness expert Henry Mintzberg, Tom noted that while MBAs are hired more and make more at graduation, 20 years later liberal arts grads have risen to more leadership roles. It was at this point that Tom complimented me for having a theatre arts degree! Tom and I may be sending Mark Zuckerberg a copy of The Darkest Hour. One of my favorite things about Tom’s writing and speaking, are the parallels he draws to great leaders in history. FDR and Churchill weren’t experts at economics and military strategy, but they inspired. They led. Zuck could learn a thing or two in navigating the current crisis at Facebook. What brand has made Tom smile recently? Like much of his thinking, Tom is in a class of his own when it comes to citing smile-worthy brands. While Apple, Nike, and Southwest Air are oft-cited, Tom provided the inaugural listing of Ziplock bags. They do everything — from keeping your iPhone safe to making a cool sound when you close them. You’ll never think of Ziplock bags the same way again! To learn more, go to tompeters.com or excellencenow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Apr 2018 10:00:00 -0000 full Nick Westergaard Early in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark books such as In Search of... Early in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark books such as In Search of Excellence, The Pursuit of Wow! and his latest, The Excellence Dividend, Tom challenges conventional wisdom with an unparalleled bias toward action. I’m thrilled to share my conversation with Tom Peters on this week’s On Brand podcast presented by Twenty20. About Tom Peters Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. Arriving at an equally troubling time, his latest book, The Excellence Dividend, is a self-described “sequel of sorts” to this modern business classic. Episode Highlights Tom’s work has inspired me my entire career. But I had to ask … Why write another book? “There are significant consistencies,” Tom noted with what was happening when In Search of Excellence was first released and now. “And we still haven’t gotten it! Every 60 months or so, I’ve just had it up to my eyeballs and I sit down and write another damn book that says do your managing by walking around.” The Brand Called You at (Almost) 20. Tom’s landmark 1999 essay and book, A Brand Called You, offered the first-ever major work on personal branding. And it’s as true now as it was then. “Nineteen years later, it’s a survival necessity. You can no longer survive as #129 (on your employee badge). You have to be someone that stands for something.” We also spent some time talking about why personal branding is still misunderstood. “Hard is soft and soft is hard.” Tom offered his insights on the true nature of the key skills involved in business today. The hard stuff — numbers, for example — are really soft. And the soft stuff like culture is actually really hard. Business education today. Tom is on a quest. “I want the MBA to stand for a Masters of Business Arts.” Citing author and organizational effectiveness expert Henry Mintzberg, Tom noted that while MBAs are hired more and make more at graduation, 20 years later liberal arts grads have risen to more leadership roles. It was at this point that Tom complimented me for having a theatre arts degree! Tom and I may be sending Mark Zuckerberg a copy of The Darkest Hour. One of my favorite things about Tom’s writing and speaking, are the parallels he draws to great leaders in history. FDR and Churchill weren’t experts at economics and military strategy, but they inspired. They led. Zuck could learn a thing or two in navigating the current crisis at Facebook. What brand has made Tom smile recently? Like much of his thinking, Tom is in a class of his own when it comes to citing smile-worthy brands. While Apple, Nike, and Southwest Air are oft-cited, Tom provided the inaugural listing of Ziplock bags. They do everything — from keeping your iPhone safe to making a cool sound when you close them. You’ll never think of Ziplock bags the same way again! To learn more, go to tompeters.com or excellencenow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Early in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark books such as In Search of Excellence, The Pursuit of Wow! and his latest, The Excellence Dividend, Tom challenges conventional wisdom with an unparalleled bias toward action. I’m thrilled to share my conversation with Tom Peters on this week’s On Brand podcast presented by Twenty20.

About Tom Peters

Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. Arriving at an equally troubling time, his latest book, The Excellence Dividend, is a self-described “sequel of sorts” to this modern business classic.

Episode Highlights

Tom’s work has inspired me my entire career. But I had to ask … Why write another book? “There are significant consistencies,” Tom noted with what was happening when In Search of Excellence was first released and now. “And we still haven’t gotten it! Every 60 months or so, I’ve just had it up to my eyeballs and I sit down and write another damn book that says do your managing by walking around.”

The Brand Called You at (Almost) 20. Tom’s landmark 1999 essay and book, A Brand Called You, offered the first-ever major work on personal branding. And it’s as true now as it was then. “Nineteen years later, it’s a survival necessity. You can no longer survive as #129 (on your employee badge). You have to be someone that stands for something.” We also spent some time talking about why personal branding is still misunderstood.

“Hard is soft and soft is hard.” Tom offered his insights on the true nature of the key skills involved in business today. The hard stuff — numbers, for example — are really soft. And the soft stuff like culture is actually really hard.

Business education today. Tom is on a quest. “I want the MBA to stand for a Masters of Business Arts.” Citing author and organizational effectiveness expert Henry Mintzberg, Tom noted that while MBAs are hired more and make more at graduation, 20 years later liberal arts grads have risen to more leadership roles. It was at this point that Tom complimented me for having a theatre arts degree!

Tom and I may be sending Mark Zuckerberg a copy of The Darkest Hour. One of my favorite things about Tom’s writing and speaking, are the parallels he draws to great leaders in history. FDR and Churchill weren’t experts at economics and military strategy, but they inspired. They led. Zuck could learn a thing or two in navigating the current crisis at Facebook.

What brand has made Tom smile recently? Like much of his thinking, Tom is in a class of his own when it comes to citing smile-worthy brands. While Apple, Nike, and Southwest Air are oft-cited, Tom provided the inaugural listing of Ziplock bags. They do everything — from keeping your iPhone safe to making a cool sound when you close them. You’ll never think of Ziplock bags the same way again!

To learn more, go to tompeters.com or excellencenow.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2242 no Social Sound Bite: Experience Is Marketers’ Top Challenge https://onbrand.libsyn.com/social-sound-bite-experience-is-marketers-top-challenge On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest challenges marketers face. Topping that list once again is customer experience. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite CX is Still Marketers’ Top Opportunity, but Social Outperformed Expectations Last Year (Marketing Charts). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 06 Apr 2018 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest challenges marketers face. Topping that list once... On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest challenges marketers face. Topping that list once again is customer experience. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite CX is Still Marketers’ Top Opportunity, but Social Outperformed Expectations Last Year (Marketing Charts). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest challenges marketers face. Topping that list once again is customer experience. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 431 no How to Build Brand Loyalty Today and Tomorrow with Barry Kirk https://onbrand.libsyn.com/how-to-build-brand-loyalty-today-and-tomorrow-with-barry-kirk “Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. That’s why we need to be reminded that our customers are living, breathing humans. Luckily, loyalty expert Barry Kirk joined us this week to discuss neuroscience, gamification, and the changing world of customer loyalty. Enjoy this week’s episode of the On Brand podcast presented by Twenty20. About Barry Kirk Barry Kirk brings a decade of experience in customer retention and digital marketing to his role as VP of Loyalty Strategy for Maritz Motivation Solutions. In this role, he serves as the leader of the Maritz US loyalty practice. A sought-after speaker, blogger, and workshop leader, he has led the introduction of new disciplines like neuroscience and gamification to the loyalty space, and champions the belief that “consumers are human beings first.” Prior to Maritz, Barry led the consumer loyalty practice for Bunchball, a silicon valley tech startup focused on customer and channel engagement. Episode Highlights Loyalty today. “Loyalty really hasn’t changed much since the 1980s.” That’s when we began mercenary loyalty — rewarding loyalty, sometimes at great expense. It doesn’t work as well as it used to which is why we have to focus on … The modern forms of brand loyalty. “First there’s true loyalty — it’s literally the experience. Like Starbucks, there’s no reason to pay that much but you do.” The other form of loyalty is cult loyalty. This is based on connections to a group through your loyalty. Like Harley Davidson. “How easy does the brand make it for you to find other people? This is incredibly hard to disrupt.” The impact of neuroscience on marketing. Barry spends a lot of his time talking about the four-drive model of human behavior developed at Harvard. Basically, we have four main drives as consumers: (1) acquire, (2) bond, (3) create, and (4) defend. What’s one thing you can do to focus your own customer loyalty program? “Start with the consumer and what they want.” This too sounds simple, however, many businesses spend more time focusing on what they’re trying to sell instead of what their customers want. What brand has made Barry smile recently? It shouldn’t be a huge surprise that a loyalty expert pointed us to an airline — Southwest Air. “They’ve got me with cult loyalty — I have a personal alignment with them.” To learn more, go to the Maritz Motivation Solutions website and follow Barry on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Apr 2018 10:00:00 -0000 full Nick Westergaard “Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. That’s why... “Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. That’s why we need to be reminded that our customers are living, breathing humans. Luckily, loyalty expert Barry Kirk joined us this week to discuss neuroscience, gamification, and the changing world of customer loyalty. Enjoy this week’s episode of the On Brand podcast presented by Twenty20. About Barry Kirk Barry Kirk brings a decade of experience in customer retention and digital marketing to his role as VP of Loyalty Strategy for Maritz Motivation Solutions. In this role, he serves as the leader of the Maritz US loyalty practice. A sought-after speaker, blogger, and workshop leader, he has led the introduction of new disciplines like neuroscience and gamification to the loyalty space, and champions the belief that “consumers are human beings first.” Prior to Maritz, Barry led the consumer loyalty practice for Bunchball, a silicon valley tech startup focused on customer and channel engagement. Episode Highlights Loyalty today. “Loyalty really hasn’t changed much since the 1980s.” That’s when we began mercenary loyalty — rewarding loyalty, sometimes at great expense. It doesn’t work as well as it used to which is why we have to focus on … The modern forms of brand loyalty. “First there’s true loyalty — it’s literally the experience. Like Starbucks, there’s no reason to pay that much but you do.” The other form of loyalty is cult loyalty. This is based on connections to a group through your loyalty. Like Harley Davidson. “How easy does the brand make it for you to find other people? This is incredibly hard to disrupt.” The impact of neuroscience on marketing. Barry spends a lot of his time talking about the four-drive model of human behavior developed at Harvard. Basically, we have four main drives as consumers: (1) acquire, (2) bond, (3) create, and (4) defend. What’s one thing you can do to focus your own customer loyalty program? “Start with the consumer and what they want.” This too sounds simple, however, many businesses spend more time focusing on what they’re trying to sell instead of what their customers want. What brand has made Barry smile recently? It shouldn’t be a huge surprise that a loyalty expert pointed us to an airline — Southwest Air. “They’ve got me with cult loyalty — I have a personal alignment with them.” To learn more, go to the Maritz Motivation Solutions website and follow Barry on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. That’s why we need to be reminded that our customers are living, breathing humans. Luckily, loyalty expert Barry Kirk joined us this week to discuss neuroscience, gamification, and the changing world of customer loyalty. Enjoy this week’s episode of the On Brand podcast presented by Twenty20.

About Barry Kirk

Barry Kirk brings a decade of experience in customer retention and digital marketing to his role as VP of Loyalty Strategy for Maritz Motivation Solutions. In this role, he serves as the leader of the Maritz US loyalty practice. A sought-after speaker, blogger, and workshop leader, he has led the introduction of new disciplines like neuroscience and gamification to the loyalty space, and champions the belief that “consumers are human beings first.” Prior to Maritz, Barry led the consumer loyalty practice for Bunchball, a silicon valley tech startup focused on customer and channel engagement.

Episode Highlights

Loyalty today. “Loyalty really hasn’t changed much since the 1980s.” That’s when we began mercenary loyalty — rewarding loyalty, sometimes at great expense. It doesn’t work as well as it used to which is why we have to focus on …

The modern forms of brand loyalty. “First there’s true loyalty — it’s literally the experience. Like Starbucks, there’s no reason to pay that much but you do.” The other form of loyalty is cult loyalty. This is based on connections to a group through your loyalty. Like Harley Davidson. “How easy does the brand make it for you to find other people? This is incredibly hard to disrupt.”

The impact of neuroscience on marketing. Barry spends a lot of his time talking about the four-drive model of human behavior developed at Harvard. Basically, we have four main drives as consumers: (1) acquire, (2) bond, (3) create, and (4) defend.

What’s one thing you can do to focus your own customer loyalty program? “Start with the consumer and what they want.” This too sounds simple, however, many businesses spend more time focusing on what they’re trying to sell instead of what their customers want.

What brand has made Barry smile recently? It shouldn’t be a huge surprise that a loyalty expert pointed us to an airline — Southwest Air. “They’ve got me with cult loyalty — I have a personal alignment with them.”

To learn more, go to the Maritz Motivation Solutions website and follow Barry on Twitter.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1756 no Taking Employee Engagement to the Next Level with Shawn Premer https://onbrand.libsyn.com/taking-employee-engagement-to-the-next-level-with-shawn-premer “How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an award-winning financial institution, Shawn Premer knows how organizations can harness their people power. We discussed employee engagement and culture on this week’s episode of the On Brand podcast presented by Twenty20. About Shawn Premer Consumers Credit Union has 300 employees, over $900 million in assets and is headquartered in Kalamazoo, Michigan. Shawn Premer is responsible for providing leadership in establishing and implementing strategic human resource strategies. Shawn’s primary focus is on employee and member engagement. Consumers is proud of its 98% member satisfaction rate, it’s over 11 years of recognition as one of West Michigan’s 101 Best & Brightest Companies and 4 years of being recognized Nationally as a 101 Best & Brightest Company! In addition, Consumers has been honored as a 101 Best & Brightest in Wellness Employer in Michigan and a Healthiest 100 Employer Nationally. Shawn holds a bachelor’s degree in Business Management from Northwood University and an MBA with a focus in Global Business Studies from Cornerstone University. Shawn also holds SPHR, SHRM-SCP, and Certified Corporate Wellness Specialist (CCWS) certifications. A wife of 24 years and a mother of three, Shawn is also an avid runner and yogi. In 2016 she was honored as Michigan’s Top HR Professional by the Michigan Council of SHRM. She also serves on the executive council for Michigan Chapter of Society of Human Resource Management (SHRM), the board of Southwest Michigan First, the board of Senior Services of Southwest Michigan where she chairs the Human Resource Executive Committee. In addition to the organizations listed above Shawn also founded and chairs the Kalamazoo Area Wellness Networking group, which includes 20 area organizations who come together to share wellness best practices. Episode Highlights Employee engagement is great but … aren’t people scary? Won’t they say or do something on behalf of our brand that we won’t like? Sure, “you’re going to have some bad employee interactions but you have to make sure that you have more good than bad.” That’s why consumers is focused on wellness and creating a family environment at work. What does that mean? No negative water cooler talk. One policy Shawn has put into place at Consumers is banning negative conversations about other people. Instead, employees are encouraged to talk through challenging issues. “This same philosophy applies to interacting with members.” How can an organization currently doing nothing get started with employee engagement? “Listen,” Shawn reminds us is the first step. From there, she encourages organizations to ask three questions: (1) What makes you excited to get out of bed every morning and come here to work? (2) Conversely, what makes you want to hit the snooze button in the morning? (3) What would keep you here forever? The worst thing you can do? “The worst thing you can do is to ask these questions (above) and do nothing. Be ready to act.” Form a small, cross-functional team to analyze and take action. What brand has made Shawn smile recently? Proctor and Gamble’s recent “moms ad” at the Winter Olympics made Shawn smile by connecting with her emotionally.  To learn more, connect with Shawn on LinkedIn and Twitter. You can also visit the Consumers Credit Union website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Mar 2018 10:00:00 -0000 full Nick Westergaard “How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an... “How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an award-winning financial institution, Shawn Premer knows how organizations can harness their people power. We discussed employee engagement and culture on this week’s episode of the On Brand podcast presented by Twenty20. About Shawn Premer Consumers Credit Union has 300 employees, over $900 million in assets and is headquartered in Kalamazoo, Michigan. Shawn Premer is responsible for providing leadership in establishing and implementing strategic human resource strategies. Shawn’s primary focus is on employee and member engagement. Consumers is proud of its 98% member satisfaction rate, it’s over 11 years of recognition as one of West Michigan’s 101 Best & Brightest Companies and 4 years of being recognized Nationally as a 101 Best & Brightest Company! In addition, Consumers has been honored as a 101 Best & Brightest in Wellness Employer in Michigan and a Healthiest 100 Employer Nationally. Shawn holds a bachelor’s degree in Business Management from Northwood University and an MBA with a focus in Global Business Studies from Cornerstone University. Shawn also holds SPHR, SHRM-SCP, and Certified Corporate Wellness Specialist (CCWS) certifications. A wife of 24 years and a mother of three, Shawn is also an avid runner and yogi. In 2016 she was honored as Michigan’s Top HR Professional by the Michigan Council of SHRM. She also serves on the executive council for Michigan Chapter of Society of Human Resource Management (SHRM), the board of Southwest Michigan First, the board of Senior Services of Southwest Michigan where she chairs the Human Resource Executive Committee. In addition to the organizations listed above Shawn also founded and chairs the Kalamazoo Area Wellness Networking group, which includes 20 area organizations who come together to share wellness best practices. Episode Highlights Employee engagement is great but … aren’t people scary? Won’t they say or do something on behalf of our brand that we won’t like? Sure, “you’re going to have some bad employee interactions but you have to make sure that you have more good than bad.” That’s why consumers is focused on wellness and creating a family environment at work. What does that mean? No negative water cooler talk. One policy Shawn has put into place at Consumers is banning negative conversations about other people. Instead, employees are encouraged to talk through challenging issues. “This same philosophy applies to interacting with members.” How can an organization currently doing nothing get started with employee engagement? “Listen,” Shawn reminds us is the first step. From there, she encourages organizations to ask three questions: (1) What makes you excited to get out of bed every morning and come here to work? (2) Conversely, what makes you want to hit the snooze button in the morning? (3) What would keep you here forever? The worst thing you can do? “The worst thing you can do is to ask these questions (above) and do nothing. Be ready to act.” Form a small, cross-functional team to analyze and take action. What brand has made Shawn smile recently? Proctor and Gamble’s recent “moms ad” at the Winter Olympics made Shawn smile by connecting with her emotionally.  To learn more, connect with Shawn on LinkedIn and Twitter. You can also visit the Consumers Credit Union website. Learn more about your ad choices. Visit megaphone.fm/adchoices “How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an award-winning financial institution, Shawn Premer knows how organizations can harness their people power. We discussed employee engagement and culture on this week’s episode of the On Brand podcast presented by Twenty20.

About Shawn Premer

Consumers Credit Union has 300 employees, over $900 million in assets and is headquartered in Kalamazoo, Michigan. Shawn Premer is responsible for providing leadership in establishing and implementing strategic human resource strategies. Shawn’s primary focus is on employee and member engagement. Consumers is proud of its 98% member satisfaction rate, it’s over 11 years of recognition as one of West Michigan’s 101 Best & Brightest Companies and 4 years of being recognized Nationally as a 101 Best & Brightest Company! In addition, Consumers has been honored as a 101 Best & Brightest in Wellness Employer in Michigan and a Healthiest 100 Employer Nationally.

Shawn holds a bachelor’s degree in Business Management from Northwood University and an MBA with a focus in Global Business Studies from Cornerstone University. Shawn also holds SPHR, SHRM-SCP, and Certified Corporate Wellness Specialist (CCWS) certifications.

A wife of 24 years and a mother of three, Shawn is also an avid runner and yogi. In 2016 she was honored as Michigan’s Top HR Professional by the Michigan Council of SHRM. She also serves on the executive council for Michigan Chapter of Society of Human Resource Management (SHRM), the board of Southwest Michigan First, the board of Senior Services of Southwest Michigan where she chairs the Human Resource Executive Committee.

In addition to the organizations listed above Shawn also founded and chairs the Kalamazoo Area Wellness Networking group, which includes 20 area organizations who come together to share wellness best practices.

Episode Highlights

Employee engagement is great but … aren’t people scary? Won’t they say or do something on behalf of our brand that we won’t like? Sure, “you’re going to have some bad employee interactions but you have to make sure that you have more good than bad.” That’s why consumers is focused on wellness and creating a family environment at work. What does that mean?

No negative water cooler talk. One policy Shawn has put into place at Consumers is banning negative conversations about other people. Instead, employees are encouraged to talk through challenging issues. “This same philosophy applies to interacting with members.”

How can an organization currently doing nothing get started with employee engagement? “Listen,” Shawn reminds us is the first step. From there, she encourages organizations to ask three questions: (1) What makes you excited to get out of bed every morning and come here to work? (2) Conversely, what makes you want to hit the snooze button in the morning? (3) What would keep you here forever?

The worst thing you can do? “The worst thing you can do is to ask these questions (above) and do nothing. Be ready to act.” Form a small, cross-functional team to analyze and take action.

What brand has made Shawn smile recently? Proctor and Gamble’s recent “moms ad” at the Winter Olympics made Shawn smile by connecting with her emotionally. 

To learn more, connect with Shawn on LinkedIn and Twitter. You can also visit the Consumers Credit Union website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1695 no Embracing Brand Citizenship with Anne Bahr Thompson https://onbrand.libsyn.com/embracing-brand-citizenship-with-anne-bahr-thompson “People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has been a part of the conversation for centuries. Anne Bahr Thompson is a leading expert on this and author of the new book Do Good.We discussed corporate social responsibility, brand citizenship, and more on this week’s episode of the On Brand podcast presented by Twenty20. About Anne Bahr Thompson With more than 25 years of experience as a global brand strategist, Anne Bahr Thompson is an accomplished researcher, writer and speaker, the pioneer of the strategic framework of Brand Citizenship®, and a Trust Across America 2018 Top Thought Leader in Trust. A former executive director of strategy and planning and head of consulting at Interbrand, the world’s leading brand consultancy, Anne founded Onesixtyfourth, a boutique consultancy, to integrate cultural shifts & a social conscience into brand development. Her writings have appeared in Economist Books, hbr.org, The Guardian, Brand Quarterly, Bloomberg News, and many other publications. Anne’s new book, Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit, is available in stores and online now. Episode Highlights ICYMI: Do Good at SXSW. Last week, I mentioned Anne’s work and her new book Do Goodlive episode from SXSW during our where we discussed brands taking a stand socially and politically. Listen now. Did you know … Being a sucker for interesting brand names, I had to start the conversation with a question about the name of Anne’s consulting practice, Onesixtyfourth. I won’t paraphrase (I’m not sure I can paraphrase). It involves three Egyptian gods and an essential ingredient in taking things apart. Curious? You’ll have to listen to the episode for more. SPOILER: It involves leaving room for magic and exploration. Who excels at brand leadership? The usual CSR suspects always show up: TOMS, Warby Parker, Seventh Generation, Whole Foods, and Patagonia. But in 2011, Anne was surprised to see Apple leading the pack at a time when they were being lambasted for supplier relations. Why the disconnect? “Because Apple enriches people’s lives. It’s a huge ‘me’ proposition.” How brands can “do good” in five steps. Anne has broken this down into a five-step process: (1) You have to deliver on trust — have you done what you said you’ll do? (2) Enrichment — how are you enriching customers’ lives? To the previous point, Apple does this. (3) Responsibility — first to your employees and then the environment; this is where the pivot happens between being a “me brand” and a “we brand.” (4) Community — bringing people together through shared ideas. IBM did this with their values jam. (5) Contribution — this final step is when it’s part of the enterprise like Seventh Generation. Taking the first step. If this sounds scary, read Anne’s book for a step-by-step guide. When I asked Anne for a first step, she replied: “Courage. It takes courage to do something that doesn’t have a formula. It takes vulnerability.” Pouncing on a brand vs. giving a brand a chance. In today’s fast-moving media zeitgeist, many brands stumble and many are called out. “You have to punish companies behaving irresponsibly. But anyone who’s trying deserves a chance. We need to come together to solve problems.” What brand has made Anne smile recently? I was worried when Anne said she was going to deflect this question but her reason was insightful. “There’s no one brand. The ones that make me smile are the ones people city in my research.” A valid and data-driven answer. To learn more, go to brandcitizenship.com and connect with Anne on Twitter and LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Mar 2018 10:00:00 -0000 full Nick Westergaard “People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has... “People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has been a part of the conversation for centuries. Anne Bahr Thompson is a leading expert on this and author of the new book Do Good.We discussed corporate social responsibility, brand citizenship, and more on this week’s episode of the On Brand podcast presented by Twenty20. About Anne Bahr Thompson With more than 25 years of experience as a global brand strategist, Anne Bahr Thompson is an accomplished researcher, writer and speaker, the pioneer of the strategic framework of Brand Citizenship®, and a Trust Across America 2018 Top Thought Leader in Trust. A former executive director of strategy and planning and head of consulting at Interbrand, the world’s leading brand consultancy, Anne founded Onesixtyfourth, a boutique consultancy, to integrate cultural shifts & a social conscience into brand development. Her writings have appeared in Economist Books, hbr.org, The Guardian, Brand Quarterly, Bloomberg News, and many other publications. Anne’s new book, Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit, is available in stores and online now. Episode Highlights ICYMI: Do Good at SXSW. Last week, I mentioned Anne’s work and her new book Do Goodlive episode from SXSW during our where we discussed brands taking a stand socially and politically. Listen now. Did you know … Being a sucker for interesting brand names, I had to start the conversation with a question about the name of Anne’s consulting practice, Onesixtyfourth. I won’t paraphrase (I’m not sure I can paraphrase). It involves three Egyptian gods and an essential ingredient in taking things apart. Curious? You’ll have to listen to the episode for more. SPOILER: It involves leaving room for magic and exploration. Who excels at brand leadership? The usual CSR suspects always show up: TOMS, Warby Parker, Seventh Generation, Whole Foods, and Patagonia. But in 2011, Anne was surprised to see Apple leading the pack at a time when they were being lambasted for supplier relations. Why the disconnect? “Because Apple enriches people’s lives. It’s a huge ‘me’ proposition.” How brands can “do good” in five steps. Anne has broken this down into a five-step process: (1) You have to deliver on trust — have you done what you said you’ll do? (2) Enrichment — how are you enriching customers’ lives? To the previous point, Apple does this. (3) Responsibility — first to your employees and then the environment; this is where the pivot happens between being a “me brand” and a “we brand.” (4) Community — bringing people together through shared ideas. IBM did this with their values jam. (5) Contribution — this final step is when it’s part of the enterprise like Seventh Generation. Taking the first step. If this sounds scary, read Anne’s book for a step-by-step guide. When I asked Anne for a first step, she replied: “Courage. It takes courage to do something that doesn’t have a formula. It takes vulnerability.” Pouncing on a brand vs. giving a brand a chance. In today’s fast-moving media zeitgeist, many brands stumble and many are called out. “You have to punish companies behaving irresponsibly. But anyone who’s trying deserves a chance. We need to come together to solve problems.” What brand has made Anne smile recently? I was worried when Anne said she was going to deflect this question but her reason was insightful. “There’s no one brand. The ones that make me smile are the ones people city in my research.” A valid and data-driven answer. To learn more, go to brandcitizenship.com and connect with Anne on Twitter and LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices “People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has been a part of the conversation for centuries. Anne Bahr Thompson is a leading expert on this and author of the new book Do Good.We discussed corporate social responsibility, brand citizenship, and more on this week’s episode of the On Brand podcast presented by Twenty20.

About Anne Bahr Thompson

With more than 25 years of experience as a global brand strategist, Anne Bahr Thompson is an accomplished researcher, writer and speaker, the pioneer of the strategic framework of Brand Citizenship®, and a Trust Across America 2018 Top Thought Leader in Trust.

A former executive director of strategy and planning and head of consulting at Interbrand, the world’s leading brand consultancy, Anne founded Onesixtyfourth, a boutique consultancy, to integrate cultural shifts & a social conscience into brand development. Her writings have appeared in Economist Books, hbr.org, The Guardian, Brand Quarterly, Bloomberg News, and many other publications.

Anne’s new book, Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit, is available in stores and online now.

Episode Highlights


ICYMI: Do Good at SXSW. Last week, I mentioned Anne’s work and her new book Do Goodlive episode from SXSW during our where we discussed brands taking a stand socially and politically. Listen now.

Did you know … Being a sucker for interesting brand names, I had to start the conversation with a question about the name of Anne’s consulting practice, Onesixtyfourth. I won’t paraphrase (I’m not sure I can paraphrase). It involves three Egyptian gods and an essential ingredient in taking things apart. Curious? You’ll have to listen to the episode for more. SPOILER: It involves leaving room for magic and exploration.

Who excels at brand leadership? The usual CSR suspects always show up: TOMS, Warby Parker, Seventh Generation, Whole Foods, and Patagonia. But in 2011, Anne was surprised to see Apple leading the pack at a time when they were being lambasted for supplier relations. Why the disconnect? “Because Apple enriches people’s lives. It’s a huge ‘me’ proposition.”

How brands can “do good” in five steps. Anne has broken this down into a five-step process: (1) You have to deliver on trust — have you done what you said you’ll do? (2) Enrichment — how are you enriching customers’ lives? To the previous point, Apple does this. (3) Responsibility — first to your employees and then the environment; this is where the pivot happens between being a “me brand” and a “we brand.” (4) Community — bringing people together through shared ideas. IBM did this with their values jam. (5) Contribution — this final step is when it’s part of the enterprise like Seventh Generation.

Taking the first step. If this sounds scary, read Anne’s book for a step-by-step guide. When I asked Anne for a first step, she replied: “Courage. It takes courage to do something that doesn’t have a formula. It takes vulnerability.”

Pouncing on a brand vs. giving a brand a chance. In today’s fast-moving media zeitgeist, many brands stumble and many are called out. “You have to punish companies behaving irresponsibly. But anyone who’s trying deserves a chance. We need to come together to solve problems.”

What brand has made Anne smile recently? I was worried when Anne said she was going to deflect this question but her reason was insightful. “There’s no one brand. The ones that make me smile are the ones people city in my research.” A valid and data-driven answer.

To learn more, go to brandcitizenship.com and connect with Anne on Twitter and LinkedIn.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2251 no Social Sound Bite: Why Your Brand Should Be Podcasting https://onbrand.libsyn.com/social-sound-bite-why-your-brand-should-be-podcasting On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Infinite Dial 2018 (Edison Research). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 16 Mar 2018 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the... On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Infinite Dial 2018 (Edison Research). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

  • Infinite Dial 2018 (Edison Research).
  • Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast.
  • Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 534 no LIVE Onstage at SXSW with Heather Whaling and Wendy Cohen https://onbrand.libsyn.com/live-onstage-at-sxsw-with-heather-whaling-and-wendy-cohen This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Heather Whaling of Geben Communication and Wendy Cohen of Picture Motion. Next week, I’ll be back with a full-length brand builder interview. In the meantime, enjoy this week’s special episode. About Heather Whaling and Wendy Cohen Heather Whaling is the President of Geben Communication. After launching the company from her dining room in 2009, Heather’s fresh, data-driven approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm with operations in Columbus, Chicago, and Seattle. Heather prides herself on using Geben as a platform for doing good. She is a vocal advocate for issues impacting women and girls, especially paid parental leave. After rolling out a 10-week leave policy for new moms and new dads at Geben, her perspective on this issue has been featured in Forbes, Entrepreneur.com, and a variety of local and national media outlets. Follow Heather on Twitter. Wendy Cohen is the President of Picture Motion playing a leading role in business development, strategic planning, managing campaigns, and digital strategy. Prior to joining the Picture Motion family, Wendy was the Senior Director of Film Campaigns at Participant Media where she developed innovative online and mobile initiatives for Charlie Wilson’s War, The Visitor, Food, Inc, The Cove, Waiting for “Superman”, Lincoln, Middle of Nowhere, and A Place at the Table. Wendy was born and raised in Montreal and began her career in film in 2003 as the Programmer and Outreach Coordinator for the Media That Matters Film Festival and Media That Matters: Good Food project. In 2006, she became the first Community Manager for The Huffington Post in New York City. Wendy produced Every Third Bite in 2009, an award-winning short documentary about bees hailed as a “better bee movie” by New York Magazine, she produced the 2011 Sundance Institute trailer titled Light is Love and recently completed production on her second short narrative film titled All Exchanges Final. Wendy continues to be a guest lecturer and panelist at festivals and schools around the country and has been profiled in The New York Times, The Los Angeles Times, Chronicle of Philanthropy, The Hollywood Reporter, and Mashable. She is a recipient of the 2010 New Leaders Council’s 40 Under 40 Leadership Award. Follow Wendy on Twitter. A Few Helpful Links to Things We Discussed Jeni's Splendid Ice Cream is threatening to stop doing business with FedEx if the company doesn't cut ties with the NRA. More at Business Insider. The new book Do Good by Anne Bahr Thompson on brand building through social good. Guess what? Anne is my guest on the podcast next week! "If you lie, you die." We talked a lot about authenticity and transparency. David Srere of Siegel+Gale said, "If you lie, you die" on this podcast back in 2015. Listen to David's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Mar 2018 10:00:00 -0000 full Nick Westergaard This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these... This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Heather Whaling of Geben Communication and Wendy Cohen of Picture Motion. Next week, I’ll be back with a full-length brand builder interview. In the meantime, enjoy this week’s special episode. About Heather Whaling and Wendy Cohen Heather Whaling is the President of Geben Communication. After launching the company from her dining room in 2009, Heather’s fresh, data-driven approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm with operations in Columbus, Chicago, and Seattle. Heather prides herself on using Geben as a platform for doing good. She is a vocal advocate for issues impacting women and girls, especially paid parental leave. After rolling out a 10-week leave policy for new moms and new dads at Geben, her perspective on this issue has been featured in Forbes, Entrepreneur.com, and a variety of local and national media outlets. Follow Heather on Twitter. Wendy Cohen is the President of Picture Motion playing a leading role in business development, strategic planning, managing campaigns, and digital strategy. Prior to joining the Picture Motion family, Wendy was the Senior Director of Film Campaigns at Participant Media where she developed innovative online and mobile initiatives for Charlie Wilson’s War, The Visitor, Food, Inc, The Cove, Waiting for “Superman”, Lincoln, Middle of Nowhere, and A Place at the Table. Wendy was born and raised in Montreal and began her career in film in 2003 as the Programmer and Outreach Coordinator for the Media That Matters Film Festival and Media That Matters: Good Food project. In 2006, she became the first Community Manager for The Huffington Post in New York City. Wendy produced Every Third Bite in 2009, an award-winning short documentary about bees hailed as a “better bee movie” by New York Magazine, she produced the 2011 Sundance Institute trailer titled Light is Love and recently completed production on her second short narrative film titled All Exchanges Final. Wendy continues to be a guest lecturer and panelist at festivals and schools around the country and has been profiled in The New York Times, The Los Angeles Times, Chronicle of Philanthropy, The Hollywood Reporter, and Mashable. She is a recipient of the 2010 New Leaders Council’s 40 Under 40 Leadership Award. Follow Wendy on Twitter. A Few Helpful Links to Things We Discussed Jeni's Splendid Ice Cream is threatening to stop doing business with FedEx if the company doesn't cut ties with the NRA. More at Business Insider. The new book Do Good by Anne Bahr Thompson on brand building through social good. Guess what? Anne is my guest on the podcast next week! "If you lie, you die." We talked a lot about authenticity and transparency. David Srere of Siegel+Gale said, "If you lie, you die" on this podcast back in 2015. Listen to David's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Heather Whaling of Geben Communication and Wendy Cohen of Picture Motion.

Next week, I’ll be back with a full-length brand builder interview. In the meantime, enjoy this week’s special episode.

About Heather Whaling and Wendy Cohen

Heather Whaling is the President of Geben Communication. After launching the company from her dining room in 2009, Heather’s fresh, data-driven approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm with operations in Columbus, Chicago, and Seattle.

Heather prides herself on using Geben as a platform for doing good. She is a vocal advocate for issues impacting women and girls, especially paid parental leave. After rolling out a 10-week leave policy for new moms and new dads at Geben, her perspective on this issue has been featured in Forbes, Entrepreneur.com, and a variety of local and national media outlets.

Follow Heather on Twitter.

Wendy Cohen is the President of Picture Motion playing a leading role in business development, strategic planning, managing campaigns, and digital strategy. Prior to joining the Picture Motion family, Wendy was the Senior Director of Film Campaigns at Participant Media where she developed innovative online and mobile initiatives for Charlie Wilson’s War, The Visitor, Food, Inc, The Cove, Waiting for “Superman”, Lincoln, Middle of Nowhere, and A Place at the Table. Wendy was born and raised in Montreal and began her career in film in 2003 as the Programmer and Outreach Coordinator for the Media That Matters Film Festival and Media That Matters: Good Food project. In 2006, she became the first Community Manager for The Huffington Post in New York City. Wendy produced Every Third Bite in 2009, an award-winning short documentary about bees hailed as a “better bee movie” by New York Magazine, she produced the 2011 Sundance Institute trailer titled Light is Love and recently completed production on her second short narrative film titled All Exchanges Final.

Wendy continues to be a guest lecturer and panelist at festivals and schools around the country and has been profiled in The New York Times, The Los Angeles Times, Chronicle of Philanthropy, The Hollywood Reporter, and Mashable. She is a recipient of the 2010 New Leaders Council’s 40 Under 40 Leadership Award.

Follow Wendy on Twitter.

A Few Helpful Links to Things We Discussed

Jeni's Splendid Ice Cream is threatening to stop doing business with FedEx if the company doesn't cut ties with the NRA. More at Business Insider.

The new book Do Good by Anne Bahr Thompson on brand building through social good. Guess what? Anne is my guest on the podcast next week!

"If you lie, you die." We talked a lot about authenticity and transparency. David Srere of Siegel+Gale said, "If you lie, you die" on this podcast back in 2015. Listen to David's episode.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3100 no Social Sound Bite: Are We Overvaluing Digital Media? https://onbrand.libsyn.com/social-sound-bite-are-we-overvaluing-digital-media On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and overvaluing digital media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Marketers undervalue the impact of traditional media channels (Marketing Week). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 09 Mar 2018 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and... On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and overvaluing digital media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Marketers undervalue the impact of traditional media channels (Marketing Week). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and overvaluing digital media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 376 no Why You Need to Integrate Brand and Culture with Denise Lee Yohn https://onbrand.libsyn.com/why-you-need-to-integrate-brand-and-culture-with-denise-lee-yohn “Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert Denise Lee Yohn. We discussed the potential power of the fusion of brand and culture on this week’s episode of the On Brand podcast presented by Twenty20. About Denise Lee Yohn Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. News media including FOX Business TV, CNBC, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. She is a regular contributor to Harvard Business Review and Forbes, and has also written for Fast Company, Entrepreneur, and Knowledge@Wharton, among others. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients include Target, Oakley, and Dunkin’ Donuts. Episode Highlights “For a long time brand and culture have been managed separately but there’s great power when you bring them together.” Denise cited the example of Amazon, which surprises many but they’re able to channel the energy of employees who crave demanding work into innovation and service. How can you take steps toward connecting culture and brand?“You have to identify your over-arching purpose. Why you’re in business. This should apply internally and externally. From there, you assess gaps.” Aligning culture with brand comes down to four strategies: “(1) Organize and operate, (2) create cultural change and empower employees, (3) sweat the small stuff like rituals and artifacts, and (4) ignite employees in brand engagement.” What if you have culture but not brand? “You have to leverage your culture to differentiate your brand.” REI has used this approach. Why small brands struggle. As we were talking about what great brands do, we uncovered many ideas that can be useful for small brands. Specifically, Denise’s framing question from What Great Brands Do, “Ask yourself, what business are you really in?” If you’re Zappos, it’s not the shoe business. What brand has made Denise smile recently? As someone who talks brands all of the time, Denise had several choices. However, she went with the delight she gets from Bombas socks. To learn more, go to deniseleeyohn.com and follow her on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Mar 2018 11:00:00 -0000 full Nick Westergaard “Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert... “Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert Denise Lee Yohn. We discussed the potential power of the fusion of brand and culture on this week’s episode of the On Brand podcast presented by Twenty20. About Denise Lee Yohn Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. News media including FOX Business TV, CNBC, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. She is a regular contributor to Harvard Business Review and Forbes, and has also written for Fast Company, Entrepreneur, and Knowledge@Wharton, among others. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients include Target, Oakley, and Dunkin’ Donuts. Episode Highlights “For a long time brand and culture have been managed separately but there’s great power when you bring them together.” Denise cited the example of Amazon, which surprises many but they’re able to channel the energy of employees who crave demanding work into innovation and service. How can you take steps toward connecting culture and brand?“You have to identify your over-arching purpose. Why you’re in business. This should apply internally and externally. From there, you assess gaps.” Aligning culture with brand comes down to four strategies: “(1) Organize and operate, (2) create cultural change and empower employees, (3) sweat the small stuff like rituals and artifacts, and (4) ignite employees in brand engagement.” What if you have culture but not brand? “You have to leverage your culture to differentiate your brand.” REI has used this approach. Why small brands struggle. As we were talking about what great brands do, we uncovered many ideas that can be useful for small brands. Specifically, Denise’s framing question from What Great Brands Do, “Ask yourself, what business are you really in?” If you’re Zappos, it’s not the shoe business. What brand has made Denise smile recently? As someone who talks brands all of the time, Denise had several choices. However, she went with the delight she gets from Bombas socks. To learn more, go to deniseleeyohn.com and follow her on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices “Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert Denise Lee Yohn. We discussed the potential power of the fusion of brand and culture on this week’s episode of the On Brand podcast presented by Twenty20.

About Denise Lee Yohn

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

News media including FOX Business TV, CNBC, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. She is a regular contributor to Harvard Business Review and Forbes, and has also written for Fast Company, Entrepreneur, and Knowledge@Wharton, among others.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients include Target, Oakley, and Dunkin’ Donuts.

Episode Highlights

“For a long time brand and culture have been managed separately but there’s great power when you bring them together.” Denise cited the example of Amazon, which surprises many but they’re able to channel the energy of employees who crave demanding work into innovation and service.

How can you take steps toward connecting culture and brand?“You have to identify your over-arching purpose. Why you’re in business. This should apply internally and externally. From there, you assess gaps.”

Aligning culture with brand comes down to four strategies: “(1) Organize and operate, (2) create cultural change and empower employees, (3) sweat the small stuff like rituals and artifacts, and (4) ignite employees in brand engagement.”

What if you have culture but not brand? “You have to leverage your culture to differentiate your brand.” REI has used this approach.

Why small brands struggle. As we were talking about what great brands do, we uncovered many ideas that can be useful for small brands. Specifically, Denise’s framing question from What Great Brands Do, “Ask yourself, what business are you really in?” If you’re Zappos, it’s not the shoe business.

What brand has made Denise smile recently? As someone who talks brands all of the time, Denise had several choices. However, she went with the delight she gets from Bombas socks.

To learn more, go to deniseleeyohn.com and follow her on Twitter.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2038 no Social Sound Bite: Twitter Cracks Down on Bot Use https://onbrand.libsyn.com/social-sound-bite-twitter-cracks-down-on-bot-use On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Twitter is (finally) cracking down on bots (TechCrunch). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Mar 2018 14:40:00 -0000 full Nick Westergaard On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news,... On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Twitter is (finally) cracking down on bots (TechCrunch). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 482 no Hammering Home Your Brand with Words and Visuals with Laura Ries https://onbrand.libsyn.com/hammering-home-your-brand-with-words-and-visuals-with-laura-ries “The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her father, positioning pioneer Al Ries, Laura authored some of the seminal branding texts of our time including The 22 Immutable Laws of Branding. We discussed positioning, visuals, slogans, and more on this week’s episode of the On Brand podcast presented by Twenty20. About Laura Ries Laura Ries is an internationally recognized branding expert, best-selling author and television personality. After graduating from Northwestern University in the top 2% of her class, she worked at TBWA Advertising before partnering with her father and positioning pioneer Al Ries. Al and Laura founded Ries & Ries consulting in New York in 1994. In 1997, Ries & Ries relocated to Atlanta, GA. Together the dynamic duo consults with companies around the globe including Disney, Ford, Frito-Lay, Papa John’s Pizza, Samsung and Unilever on branding and marketing strategy. Laura has co-authored five books with Al including The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR, The Origin of Brands, and War in the Boardroom. Laura’s first solo book, Visual Hammer has been translated into the Chinese, Russian, Turkish, Polish, and German languages. Words alone can’t build a brand, driving an idea into the mind is best done with the emotional power of a visual. Her latest book Battlecry complements Visual Hammer by outlining five strategies for improving the effectiveness of a company’s slogan or tagline. In addition to her consulting assignments and corporate speeches, Laura is a frequent guest on major television programs from the Today Show to Squawk Box. She appears regularly on Fox News, Fox Business, CNBC, CNN, and HLN. Episode Highlights The more things change, the more they stay the same. As co-author of a landmark book on branding, I was eager to ask Laura how her work has stood the test of time — and rapids media shifts. “Positioning is owning an idea in the mind of the customer. The tactics of how that happens have changed but the strategy of owning and building a brand hasn’t.” What startups and emerging brands have in common with airplanes. “Companies and brands are like airplanes. You spend 110% to get off the runway but once you’re in the air it’s not hard. Startups and small companies are like brands on the runway.” Using visuals to hammer home your brand’s big idea. From Coke’s iconic contoured bottles to Colonel Sanders, strong brands are built with icons, or visual hammers as Laura describes in her book of the same name. Why are visuals so appealing? “They appeal to both the left and right brain. You can further hammer that home with your advertising.” Words matter. From slogans to taglines, Laura admitted that brand strategists like us have muddied the lexicon of labels. That’s why in her book on brand language she focuses on the idea of a battlecry. “It has to get you up and excited.” It also has to say something relevant. She pointed us to Little Caesar’s whose battle cry, “Pizza! Pizza!” built upon their strategic positioning of two pizzas for the price of one. What brand has made Laura smile recently? First, Laura asked the million-dollar question. “Is it a good or a bad smile?” After a laugh, Laura noted that Tommy John, the underwear brand that promises “no adjustment needed,” has made her smile — particularly as a mother of teenage boys. I can relate! To learn more, go to ries.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Feb 2018 11:00:00 -0000 full Nick Westergaard “The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her... “The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her father, positioning pioneer Al Ries, Laura authored some of the seminal branding texts of our time including The 22 Immutable Laws of Branding. We discussed positioning, visuals, slogans, and more on this week’s episode of the On Brand podcast presented by Twenty20. About Laura Ries Laura Ries is an internationally recognized branding expert, best-selling author and television personality. After graduating from Northwestern University in the top 2% of her class, she worked at TBWA Advertising before partnering with her father and positioning pioneer Al Ries. Al and Laura founded Ries & Ries consulting in New York in 1994. In 1997, Ries & Ries relocated to Atlanta, GA. Together the dynamic duo consults with companies around the globe including Disney, Ford, Frito-Lay, Papa John’s Pizza, Samsung and Unilever on branding and marketing strategy. Laura has co-authored five books with Al including The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR, The Origin of Brands, and War in the Boardroom. Laura’s first solo book, Visual Hammer has been translated into the Chinese, Russian, Turkish, Polish, and German languages. Words alone can’t build a brand, driving an idea into the mind is best done with the emotional power of a visual. Her latest book Battlecry complements Visual Hammer by outlining five strategies for improving the effectiveness of a company’s slogan or tagline. In addition to her consulting assignments and corporate speeches, Laura is a frequent guest on major television programs from the Today Show to Squawk Box. She appears regularly on Fox News, Fox Business, CNBC, CNN, and HLN. Episode Highlights The more things change, the more they stay the same. As co-author of a landmark book on branding, I was eager to ask Laura how her work has stood the test of time — and rapids media shifts. “Positioning is owning an idea in the mind of the customer. The tactics of how that happens have changed but the strategy of owning and building a brand hasn’t.” What startups and emerging brands have in common with airplanes. “Companies and brands are like airplanes. You spend 110% to get off the runway but once you’re in the air it’s not hard. Startups and small companies are like brands on the runway.” Using visuals to hammer home your brand’s big idea. From Coke’s iconic contoured bottles to Colonel Sanders, strong brands are built with icons, or visual hammers as Laura describes in her book of the same name. Why are visuals so appealing? “They appeal to both the left and right brain. You can further hammer that home with your advertising.” Words matter. From slogans to taglines, Laura admitted that brand strategists like us have muddied the lexicon of labels. That’s why in her book on brand language she focuses on the idea of a battlecry. “It has to get you up and excited.” It also has to say something relevant. She pointed us to Little Caesar’s whose battle cry, “Pizza! Pizza!” built upon their strategic positioning of two pizzas for the price of one. What brand has made Laura smile recently? First, Laura asked the million-dollar question. “Is it a good or a bad smile?” After a laugh, Laura noted that Tommy John, the underwear brand that promises “no adjustment needed,” has made her smile — particularly as a mother of teenage boys. I can relate! To learn more, go to ries.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her father, positioning pioneer Al Ries, Laura authored some of the seminal branding texts of our time including The 22 Immutable Laws of Branding. We discussed positioning, visuals, slogans, and more on this week’s episode of the On Brand podcast presented by Twenty20.

About Laura Ries

Laura Ries is an internationally recognized branding expert, best-selling author and television personality. After graduating from Northwestern University in the top 2% of her class, she worked at TBWA Advertising before partnering with her father and positioning pioneer Al Ries. Al and Laura founded Ries & Ries consulting in New York in 1994.

In 1997, Ries & Ries relocated to Atlanta, GA. Together the dynamic duo consults with companies around the globe including Disney, Ford, Frito-Lay, Papa John’s Pizza, Samsung and Unilever on branding and marketing strategy. Laura has co-authored five books with Al including The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR, The Origin of Brands, and War in the Boardroom.

Laura’s first solo book, Visual Hammer has been translated into the Chinese, Russian, Turkish, Polish, and German languages. Words alone can’t build a brand, driving an idea into the mind is best done with the emotional power of a visual. Her latest book Battlecry complements Visual Hammer by outlining five strategies for improving the effectiveness of a company’s slogan or tagline.

In addition to her consulting assignments and corporate speeches, Laura is a frequent guest on major television programs from the Today Show to Squawk Box. She appears regularly on Fox News, Fox Business, CNBC, CNN, and HLN.

Episode Highlights

The more things change, the more they stay the same. As co-author of a landmark book on branding, I was eager to ask Laura how her work has stood the test of time — and rapids media shifts. “Positioning is owning an idea in the mind of the customer. The tactics of how that happens have changed but the strategy of owning and building a brand hasn’t.”

What startups and emerging brands have in common with airplanes. “Companies and brands are like airplanes. You spend 110% to get off the runway but once you’re in the air it’s not hard. Startups and small companies are like brands on the runway.”

Using visuals to hammer home your brand’s big idea. From Coke’s iconic contoured bottles to Colonel Sanders, strong brands are built with icons, or visual hammers as Laura describes in her book of the same name. Why are visuals so appealing? “They appeal to both the left and right brain. You can further hammer that home with your advertising.”

Words matter. From slogans to taglines, Laura admitted that brand strategists like us have muddied the lexicon of labels. That’s why in her book on brand language she focuses on the idea of a battlecry. “It has to get you up and excited.” It also has to say something relevant. She pointed us to Little Caesar’s whose battle cry, “Pizza! Pizza!” built upon their strategic positioning of two pizzas for the price of one.

What brand has made Laura smile recently? First, Laura asked the million-dollar question. “Is it a good or a bad smile?” After a laugh, Laura noted that Tommy John, the underwear brand that promises “no adjustment needed,” has made her smile — particularly as a mother of teenage boys. I can relate!

To learn more, go to ries.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2327 no Social Sound Bite: Facebook Use Down for the First Time in 10 Years https://onbrand.libsyn.com/social-sound-bite-facebook-use-down-for-the-first-time-in-10-years On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time in a decade! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.  Beyond the Sound Bite Facebook Declines for the First Time in Infinite Dial History (Edison Research). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 23 Feb 2018 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time in a... On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time in a decade! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.  Beyond the Sound Bite Facebook Declines for the First Time in Infinite Dial History (Edison Research). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time in a decade! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. 

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 436 no How to Project Brand Confidence with Melanie Spring https://onbrand.libsyn.com/how-to-project-brand-confidence-with-melanie-spring “You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your brand and what it stands for. Melanie Spring is a speaker, facilitator, and brand strategist at Branded Confidence. We discussed community, culture, and more on this week’s episode of the On Brand podcast presented by Twenty20. About Melanie Spring When you ask a brand strategist how she defines her brand and she says “Approachable Badass”, you know you’ve found someone who can help you define your own brand. Melanie Spring was put here to get you outside of your box and firmly in your purpose – professionally and personally. Melanie runs Branded Confidence as an international speaker and facilitator – bringing her charisma and confidence to humans worldwide. She’s so dedicated to her purpose that she once drove 7,000 miles in 3 weeks to find out why great brands work. Episode Highlights Wait — 7,000 miles in 3 weeks? I had to ask Melanie about this first. “Five and a half years ago I was frustrated with my life so I took a road trip to learn about brands.” And being a brand practitioner herself, she gave it a name and branded it! “The Live Your Brand Tour” led Melanie from DC to California and back again, visiting a variety of brands from Timbuk2 and Chobani (check out our podcast episode featuring Chobani) to a jewelry store in San Luis Obispo. She documented her travels and the brand stories she uncovered in Entrepreneur magazine. Knowing your humans. Many of her stories focused on brands building community and culture. But what if you don’t know your humans? “Most haven’t asked. If you just ask them they’ll tell you everything.” Grandma’s still not sure … When being an “approachable badass” is part of you’re bound to raise some eyebrows. And sometimes they are your grandmother’s eyebrows! Melanie joked that her grandma said, “She’s still not okay with the ‘ass word.’ The ‘f-word’ is off limits because then mom can’t share it with her church friends! But brands need a bit of an edge.” Melanie specifically uses the word ‘badass’ to help screen potential clients. “If you can’t handle the word ‘ass’ you won’t like working with me!” What brand has made Melanie smile recently? “I just moved from DC to Denver and I love REI.” Melanie then shared their recent #OptOutside campaign. “If you can get an everyday human like me to giggle, I’m all over that kind of stuff.” To learn more, go to brandedconfidence.com and kickasshumansclub.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Feb 2018 11:00:00 -0000 full Nick Westergaard “You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your brand... “You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your brand and what it stands for. Melanie Spring is a speaker, facilitator, and brand strategist at Branded Confidence. We discussed community, culture, and more on this week’s episode of the On Brand podcast presented by Twenty20. About Melanie Spring When you ask a brand strategist how she defines her brand and she says “Approachable Badass”, you know you’ve found someone who can help you define your own brand. Melanie Spring was put here to get you outside of your box and firmly in your purpose – professionally and personally. Melanie runs Branded Confidence as an international speaker and facilitator – bringing her charisma and confidence to humans worldwide. She’s so dedicated to her purpose that she once drove 7,000 miles in 3 weeks to find out why great brands work. Episode Highlights Wait — 7,000 miles in 3 weeks? I had to ask Melanie about this first. “Five and a half years ago I was frustrated with my life so I took a road trip to learn about brands.” And being a brand practitioner herself, she gave it a name and branded it! “The Live Your Brand Tour” led Melanie from DC to California and back again, visiting a variety of brands from Timbuk2 and Chobani (check out our podcast episode featuring Chobani) to a jewelry store in San Luis Obispo. She documented her travels and the brand stories she uncovered in Entrepreneur magazine. Knowing your humans. Many of her stories focused on brands building community and culture. But what if you don’t know your humans? “Most haven’t asked. If you just ask them they’ll tell you everything.” Grandma’s still not sure … When being an “approachable badass” is part of you’re bound to raise some eyebrows. And sometimes they are your grandmother’s eyebrows! Melanie joked that her grandma said, “She’s still not okay with the ‘ass word.’ The ‘f-word’ is off limits because then mom can’t share it with her church friends! But brands need a bit of an edge.” Melanie specifically uses the word ‘badass’ to help screen potential clients. “If you can’t handle the word ‘ass’ you won’t like working with me!” What brand has made Melanie smile recently? “I just moved from DC to Denver and I love REI.” Melanie then shared their recent #OptOutside campaign. “If you can get an everyday human like me to giggle, I’m all over that kind of stuff.” To learn more, go to brandedconfidence.com and kickasshumansclub.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your brand and what it stands for. Melanie Spring is a speaker, facilitator, and brand strategist at Branded Confidence. We discussed community, culture, and more on this week’s episode of the On Brand podcast presented by Twenty20.

About Melanie Spring

When you ask a brand strategist how she defines her brand and she says “Approachable Badass”, you know you’ve found someone who can help you define your own brand. Melanie Spring was put here to get you outside of your box and firmly in your purpose – professionally and personally.

Melanie runs Branded Confidence as an international speaker and facilitator – bringing her charisma and confidence to humans worldwide. She’s so dedicated to her purpose that she once drove 7,000 miles in 3 weeks to find out why great brands work.

Episode Highlights

Wait — 7,000 miles in 3 weeks? I had to ask Melanie about this first. “Five and a half years ago I was frustrated with my life so I took a road trip to learn about brands.” And being a brand practitioner herself, she gave it a name and branded it!

“The Live Your Brand Tour” led Melanie from DC to California and back again, visiting a variety of brands from Timbuk2 and Chobani (check out our podcast episode featuring Chobani) to a jewelry store in San Luis Obispo. She documented her travels and the brand stories she uncovered in Entrepreneur magazine.

Knowing your humans. Many of her stories focused on brands building community and culture. But what if you don’t know your humans? “Most haven’t asked. If you just ask them they’ll tell you everything.”

Grandma’s still not sure … When being an “approachable badass” is part of you’re bound to raise some eyebrows. And sometimes they are your grandmother’s eyebrows! Melanie joked that her grandma said, “She’s still not okay with the ‘ass word.’ The ‘f-word’ is off limits because then mom can’t share it with her church friends! But brands need a bit of an edge.” Melanie specifically uses the word ‘badass’ to help screen potential clients. “If you can’t handle the word ‘ass’ you won’t like working with me!”

What brand has made Melanie smile recently? “I just moved from DC to Denver and I love REI.” Melanie then shared their recent #OptOutside campaign. “If you can get an everyday human like me to giggle, I’m all over that kind of stuff.”

To learn more, go to brandedconfidence.com and kickasshumansclub.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1797 no Mastering the Storytelling Edge with Joe Lazauskas https://onbrand.libsyn.com/mastering-the-storytelling-edge-with-joe-lazauskas "A lot of content being produced is not good. That's because it's not telling a great story." As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It's the focus of his new book, The Storytelling Edge, and our discussion on this week's episode of the On Brand podcast. About Joe Lazauskas Joe is the co-author of the Amazon #1 New Release The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You with Contently co-founder Shane Snow. He’s also the head of Content Strategy for Contently and Executive Editor of The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. Episode Highlights Why does story matter for brands? "When we hear a good story our brains react. It releases an empathy drug called oxytocin." This neurotransmitter is powerful as it helps us develop empathy for brands. The four elements of great storytelling. How can content marketers embrace story? Joe reminds brands to focus on the four elements most great stories have — (1) relatability, (2) novelty, (3) tension, and (4) fluency. Tension can be tricky as most businesses "don't want anything bad to happen." Who embraces these four elements? "American Express Open Forum and GE." The community AmEx created helped bring Small Business Saturday to life while GE Reports is a blog run by a former Forbes editor that reports on innovations inside GE. Why do marketers need to be better journalists? "Because journalists ask the right questions as they interview engineers, salespeople, even customers." How can marketers become better journalists and storytellers? Don't forget to look outside your bubble — Joe finds inspiration in New Yorker collections and the writing of David Sedaris. "If you want to reach Wall Street Journal readers, then study Wall Street Journal writing." A serving of content marketing vegetables. When I asked Joe what marketers need to be focused on in 2018, he surprised me by not pivoting to story. Rather, he served up some classic content marketing vegetables — audience (what do they really care about?), distribution (we have better tools than ever before), and leveling up the business impact of our content (it can't just be page views and impressions). What brand has made Joe smile recently? "Track Maven. At Content Marketing World a few months ago, they had people put on goggles and throw spaghetti at a wall." This powerful brand experience brings to life a story many marketers know all too well — throwing things/tactics at the wall and seeing what sticks. To learn more, go to The Storytelling Edge website and connect with Joe on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Feb 2018 17:59:00 -0000 full Nick Westergaard "A lot of content being produced is not good. That's because it's not telling a great story." As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It's... "A lot of content being produced is not good. That's because it's not telling a great story." As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It's the focus of his new book, The Storytelling Edge, and our discussion on this week's episode of the On Brand podcast. About Joe Lazauskas Joe is the co-author of the Amazon #1 New Release The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You with Contently co-founder Shane Snow. He’s also the head of Content Strategy for Contently and Executive Editor of The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. Episode Highlights Why does story matter for brands? "When we hear a good story our brains react. It releases an empathy drug called oxytocin." This neurotransmitter is powerful as it helps us develop empathy for brands. The four elements of great storytelling. How can content marketers embrace story? Joe reminds brands to focus on the four elements most great stories have — (1) relatability, (2) novelty, (3) tension, and (4) fluency. Tension can be tricky as most businesses "don't want anything bad to happen." Who embraces these four elements? "American Express Open Forum and GE." The community AmEx created helped bring Small Business Saturday to life while GE Reports is a blog run by a former Forbes editor that reports on innovations inside GE. Why do marketers need to be better journalists? "Because journalists ask the right questions as they interview engineers, salespeople, even customers." How can marketers become better journalists and storytellers? Don't forget to look outside your bubble — Joe finds inspiration in New Yorker collections and the writing of David Sedaris. "If you want to reach Wall Street Journal readers, then study Wall Street Journal writing." A serving of content marketing vegetables. When I asked Joe what marketers need to be focused on in 2018, he surprised me by not pivoting to story. Rather, he served up some classic content marketing vegetables — audience (what do they really care about?), distribution (we have better tools than ever before), and leveling up the business impact of our content (it can't just be page views and impressions). What brand has made Joe smile recently? "Track Maven. At Content Marketing World a few months ago, they had people put on goggles and throw spaghetti at a wall." This powerful brand experience brings to life a story many marketers know all too well — throwing things/tactics at the wall and seeing what sticks. To learn more, go to The Storytelling Edge website and connect with Joe on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices "A lot of content being produced is not good. That's because it's not telling a great story." As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It's the focus of his new book, The Storytelling Edge, and our discussion on this week's episode of the On Brand podcast.

About Joe Lazauskas

Joe is the co-author of the Amazon #1 New Release The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You with Contently co-founder Shane Snow. He’s also the head of Content Strategy for Contently and Executive Editor of The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications.

Episode Highlights

Why does story matter for brands? "When we hear a good story our brains react. It releases an empathy drug called oxytocin." This neurotransmitter is powerful as it helps us develop empathy for brands.

The four elements of great storytelling. How can content marketers embrace story? Joe reminds brands to focus on the four elements most great stories have — (1) relatability, (2) novelty, (3) tension, and (4) fluency. Tension can be tricky as most businesses "don't want anything bad to happen."

Who embraces these four elements? "American Express Open Forum and GE." The community AmEx created helped bring Small Business Saturday to life while GE Reports is a blog run by a former Forbes editor that reports on innovations inside GE.

Why do marketers need to be better journalists? "Because journalists ask the right questions as they interview engineers, salespeople, even customers."

How can marketers become better journalists and storytellers? Don't forget to look outside your bubble — Joe finds inspiration in New Yorker collections and the writing of David Sedaris. "If you want to reach Wall Street Journal readers, then study Wall Street Journal writing."

A serving of content marketing vegetables. When I asked Joe what marketers need to be focused on in 2018, he surprised me by not pivoting to story. Rather, he served up some classic content marketing vegetables — audience (what do they really care about?), distribution (we have better tools than ever before), and leveling up the business impact of our content (it can't just be page views and impressions).

What brand has made Joe smile recently? "Track Maven. At Content Marketing World a few months ago, they had people put on goggles and throw spaghetti at a wall." This powerful brand experience brings to life a story many marketers know all too well — throwing things/tactics at the wall and seeing what sticks.

To learn more, go to The Storytelling Edge website and connect with Joe on LinkedIn.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2179 no Branding Is the New Advertising with Fabian Geyrhalter https://onbrand.libsyn.com/branding-is-the-new-advertising-with-fabian-geyrhalter "Everyone thinks that branding isn't important today but branding is the new advertising." Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this week’s episode of the On Brand podcast featuring brand strategist and author Fabian Geyrhalter. About Fabian Geyrhalter Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and Art Center College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book How to Launch a Brand is a #1 Amazon Bestseller. His newest book is Bigger Than This. He lives and works in Long Beach, California and is a graduate of Art Center College of Design. Episode Highlights Why is branding so important today? "Things have really changed. It's so intrinsic today. Take Everlane, for example. It's all about transparency." In everything they say and do. Branding is easier for startups. "Startup brands have it easy — all they have is the brand." Due to their small size, they can also exert greater control over the various brand touchpoints. Look at Shinola — The innovative watch company acquired an inactive brand name — Shinola — and established a sense of place around Detroit, endowing the new brand with meaning in the hearts and minds of their customers. How can a brand that's lost its way successfully rebrand? "Hire the next generation. You also have to find the secret sauce again. It all comes down to why the founders (of the business) did what they did." What brand has made Fabian smile recently? Fabian told us about Poppin — a company that's disrupting the office supplies category by delighting customers through quirky touchpoints such as the order confirmation email. To learn more, go to the website for Fabian's new book Bigger Than This, follow him on Twitter, and connect with him on LinkedIn. As We Wrap … Before we go, I want to flip the microphone around to our community … Frequent listener Sean Carpenter gave On Brand a shout on Twitter in a roundup of his favorite podcasts. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Jan 2018 11:00:00 -0000 full Nick Westergaard "Everyone thinks that branding isn't important today but branding is the new advertising." Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this... "Everyone thinks that branding isn't important today but branding is the new advertising." Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this week’s episode of the On Brand podcast featuring brand strategist and author Fabian Geyrhalter. About Fabian Geyrhalter Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and Art Center College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book How to Launch a Brand is a #1 Amazon Bestseller. His newest book is Bigger Than This. He lives and works in Long Beach, California and is a graduate of Art Center College of Design. Episode Highlights Why is branding so important today? "Things have really changed. It's so intrinsic today. Take Everlane, for example. It's all about transparency." In everything they say and do. Branding is easier for startups. "Startup brands have it easy — all they have is the brand." Due to their small size, they can also exert greater control over the various brand touchpoints. Look at Shinola — The innovative watch company acquired an inactive brand name — Shinola — and established a sense of place around Detroit, endowing the new brand with meaning in the hearts and minds of their customers. How can a brand that's lost its way successfully rebrand? "Hire the next generation. You also have to find the secret sauce again. It all comes down to why the founders (of the business) did what they did." What brand has made Fabian smile recently? Fabian told us about Poppin — a company that's disrupting the office supplies category by delighting customers through quirky touchpoints such as the order confirmation email. To learn more, go to the website for Fabian's new book Bigger Than This, follow him on Twitter, and connect with him on LinkedIn. As We Wrap … Before we go, I want to flip the microphone around to our community … Frequent listener Sean Carpenter gave On Brand a shout on Twitter in a roundup of his favorite podcasts. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices "Everyone thinks that branding isn't important today but branding is the new advertising." Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this week’s episode of the On Brand podcast featuring brand strategist and author Fabian Geyrhalter.

About Fabian Geyrhalter

Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and Art Center College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book How to Launch a Brand is a #1 Amazon Bestseller. His newest book is Bigger Than This. He lives and works in Long Beach, California and is a graduate of Art Center College of Design.

Episode Highlights

Why is branding so important today? "Things have really changed. It's so intrinsic today. Take Everlane, for example. It's all about transparency." In everything they say and do.

Branding is easier for startups. "Startup brands have it easy — all they have is the brand." Due to their small size, they can also exert greater control over the various brand touchpoints.

Look at Shinola — The innovative watch company acquired an inactive brand name — Shinola — and established a sense of place around Detroit, endowing the new brand with meaning in the hearts and minds of their customers.

How can a brand that's lost its way successfully rebrand? "Hire the next generation. You also have to find the secret sauce again. It all comes down to why the founders (of the business) did what they did."

What brand has made Fabian smile recently? Fabian told us about Poppin — a company that's disrupting the office supplies category by delighting customers through quirky touchpoints such as the order confirmation email.

To learn more, go to the website for Fabian's new book Bigger Than This, follow him on Twitter, and connect with him on LinkedIn.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Frequent listener Sean Carpenter gave On Brand a shout on Twitter in a roundup of his favorite podcasts. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1848 no Using Stories to Ignite Change with Patti Sanchez https://onbrand.libsyn.com/using-stories-to-ignite-change-with-patti-sanchez Stories can be powerful tools for moving people and building brands. This isn’t as easy as it could sound. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the On Brand podcast with Patti Sanchez, Chief Strategy Officer at Duarte. About Patti Sanchez Patti Sanchez, Duarte’s Chief Strategy Officer, creates IP and counsels clients to create authentic connections with their audiences through persuasive presentations and story-based communications. She is the co-author, along with Nancy Duarte, of the award-winning book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. Patti leads an expert team of communication consultants and creative writers who help clients move their audiences in one powerful moment or in a movement over time. Applying insights from more than 25 years of communication experience, Patti helps leaders and persuaders understand the inner workings of the human mind and heart and then use that knowledge to craft engaging narratives that cut through the clutter and resonate on a deep level. Patti packages her expertise into inspiring and educational keynotes for executives, entrepreneurs, and marketing and communication professionals on how they can lead movements, use storytelling as a strategic tool, and harness the power of presentations as a persuasive communication platform. She has delivered highly rated presentations at conferences and events including Khosla Ventures CEO Summit, The CEO Alliance, Vital Speeches CEO Communications Summit and Leadership Communication Days, IABC World Conference, HBR, Marketing Profs, Salesforce ExactTarget Connections, Invent Your Future, WATT, CASRO, and Presentation Summit. Patti also delivers custom keynotes, addressing corporations such as Facebook and Google as well as higher-education institutions such as Stanford and Rice University. Her work has been honored by IABC, BMA, Vital Speeches of the Day, and Axiom. Episode Highlights Co-author connections. This may be the first episode of the On Brand podcast where both co-authors were interviewed separately! I chatted with Patti’s Illuminate co-author, Nancy Duarte, last summer. The inciting incident. How did Illuminate come to be? “We noticed a changing nature of the questions coming from our clients. More and more were saying, ‘We want to use the power of stories.’” The Duarte storytelling methodology. “It follows the heroes journey — the 3 part story where we meet the hero, something happens, and the hero is changed.” We can use this archetype in moving ideas internally and building brands externally. What brand has made Patti smile recently? Mini! Talk about a brand full of smiles. Every part of the MINI experience has Patti grinning from ear to ear. To learn more, go to duarte.com and follow Patti on Twitter and LinkedIn. As We Wrap … Before we go, I want to flip the microphone around to our community … Steve Hutt gave us a shout on Twitter for several of our recent episodes. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Jan 2018 11:00:00 -0000 full Nick Westergaard Stories can be powerful tools for moving people and building brands. This isn’t as easy as it could sound. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the On Brand podcast with Patti... Stories can be powerful tools for moving people and building brands. This isn’t as easy as it could sound. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the On Brand podcast with Patti Sanchez, Chief Strategy Officer at Duarte. About Patti Sanchez Patti Sanchez, Duarte’s Chief Strategy Officer, creates IP and counsels clients to create authentic connections with their audiences through persuasive presentations and story-based communications. She is the co-author, along with Nancy Duarte, of the award-winning book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. Patti leads an expert team of communication consultants and creative writers who help clients move their audiences in one powerful moment or in a movement over time. Applying insights from more than 25 years of communication experience, Patti helps leaders and persuaders understand the inner workings of the human mind and heart and then use that knowledge to craft engaging narratives that cut through the clutter and resonate on a deep level. Patti packages her expertise into inspiring and educational keynotes for executives, entrepreneurs, and marketing and communication professionals on how they can lead movements, use storytelling as a strategic tool, and harness the power of presentations as a persuasive communication platform. She has delivered highly rated presentations at conferences and events including Khosla Ventures CEO Summit, The CEO Alliance, Vital Speeches CEO Communications Summit and Leadership Communication Days, IABC World Conference, HBR, Marketing Profs, Salesforce ExactTarget Connections, Invent Your Future, WATT, CASRO, and Presentation Summit. Patti also delivers custom keynotes, addressing corporations such as Facebook and Google as well as higher-education institutions such as Stanford and Rice University. Her work has been honored by IABC, BMA, Vital Speeches of the Day, and Axiom. Episode Highlights Co-author connections. This may be the first episode of the On Brand podcast where both co-authors were interviewed separately! I chatted with Patti’s Illuminate co-author, Nancy Duarte, last summer. The inciting incident. How did Illuminate come to be? “We noticed a changing nature of the questions coming from our clients. More and more were saying, ‘We want to use the power of stories.’” The Duarte storytelling methodology. “It follows the heroes journey — the 3 part story where we meet the hero, something happens, and the hero is changed.” We can use this archetype in moving ideas internally and building brands externally. What brand has made Patti smile recently? Mini! Talk about a brand full of smiles. Every part of the MINI experience has Patti grinning from ear to ear. To learn more, go to duarte.com and follow Patti on Twitter and LinkedIn. As We Wrap … Before we go, I want to flip the microphone around to our community … Steve Hutt gave us a shout on Twitter for several of our recent episodes. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Stories can be powerful tools for moving people and building brands. This isn’t as easy as it could sound. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the On Brand podcast with Patti Sanchez, Chief Strategy Officer at Duarte.

About Patti Sanchez

Patti Sanchez, Duarte’s Chief Strategy Officer, creates IP and counsels clients to create authentic connections with their audiences through persuasive presentations and story-based communications. She is the co-author, along with Nancy Duarte, of the award-winning book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. Patti leads an expert team of communication consultants and creative writers who help clients move their audiences in one powerful moment or in a movement over time.

Applying insights from more than 25 years of communication experience, Patti helps leaders and persuaders understand the inner workings of the human mind and heart and then use that knowledge to craft engaging narratives that cut through the clutter and resonate on a deep level. Patti packages her expertise into inspiring and educational keynotes for executives, entrepreneurs, and marketing and communication professionals on how they can lead movements, use storytelling as a strategic tool, and harness the power of presentations as a persuasive communication platform.

She has delivered highly rated presentations at conferences and events including Khosla Ventures CEO Summit, The CEO Alliance, Vital Speeches CEO Communications Summit and Leadership Communication Days, IABC World Conference, HBR, Marketing Profs, Salesforce ExactTarget Connections, Invent Your Future, WATT, CASRO, and Presentation Summit. Patti also delivers custom keynotes, addressing corporations such as Facebook and Google as well as higher-education institutions such as Stanford and Rice University. Her work has been honored by IABC, BMA, Vital Speeches of the Day, and Axiom.

Episode Highlights

Co-author connections. This may be the first episode of the On Brand podcast where both co-authors were interviewed separately! I chatted with Patti’s Illuminate co-author, Nancy Duarte, last summer.

The inciting incident. How did Illuminate come to be? “We noticed a changing nature of the questions coming from our clients. More and more were saying, ‘We want to use the power of stories.’”

The Duarte storytelling methodology. “It follows the heroes journey — the 3 part story where we meet the hero, something happens, and the hero is changed.” We can use this archetype in moving ideas internally and building brands externally.

What brand has made Patti smile recently? Mini! Talk about a brand full of smiles. Every part of the MINI experience has Patti grinning from ear to ear.

To learn more, go to duarte.com and follow Patti on Twitter and LinkedIn.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Steve Hutt gave us a shout on Twitter for several of our recent episodes. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1795 no Why Brands Should See Ideas Everywhere with Ashley Zeckman https://onbrand.libsyn.com/why-brands-should-see-ideas-everywhere-with-ashley-zeckman “I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these two pursuits don’t always play nicely with each other (see “the cobbler’s son has no shoes”). But Ashley makes it work. We discussed all of this and more on this week’s On Brand podcast. About Ashley Zeckman Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media. Episode Highlights What about the “cobbler’s son” thing? “The cobbler’s son is something we talk about constantly internally. It’s fun to test out all of the cool things we do with our clients on the agency and vice versa.” TopRank specializes in influencer marketing. What’s their definition of this rising trend? “Basically, we’re co-creating content with influencers.” Like many marketing strategies, this was something that TopRank experimented with on their own first by doing influencer ebooks with Content Marketing Institute. Where does Ashely go for inspiration as a marketer? “I love looking at other industries and seeing what they’re doing. I also love the Social Media Masterminds group on Facebook and everything from Ann Handley.” What brand has made Ashley smile recently? “BarkBox —they have the perfect combo of humor and tugging at your heartstrings.” For more on BarkBox, listen to the On Brand episode with Stacie Grissom, Head of Content at Bark. To learn more, connect with Ashely on LinkedIn, check out the TopRank blog and agency website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Don Stanley gave us a shout on Twitter for our episode featuring Andy Cunningham.Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Dec 2017 11:00:00 -0000 full Nick Westergaard “I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these... “I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these two pursuits don’t always play nicely with each other (see “the cobbler’s son has no shoes”). But Ashley makes it work. We discussed all of this and more on this week’s On Brand podcast. About Ashley Zeckman Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media. Episode Highlights What about the “cobbler’s son” thing? “The cobbler’s son is something we talk about constantly internally. It’s fun to test out all of the cool things we do with our clients on the agency and vice versa.” TopRank specializes in influencer marketing. What’s their definition of this rising trend? “Basically, we’re co-creating content with influencers.” Like many marketing strategies, this was something that TopRank experimented with on their own first by doing influencer ebooks with Content Marketing Institute. Where does Ashely go for inspiration as a marketer? “I love looking at other industries and seeing what they’re doing. I also love the Social Media Masterminds group on Facebook and everything from Ann Handley.” What brand has made Ashley smile recently? “BarkBox —they have the perfect combo of humor and tugging at your heartstrings.” For more on BarkBox, listen to the On Brand episode with Stacie Grissom, Head of Content at Bark. To learn more, connect with Ashely on LinkedIn, check out the TopRank blog and agency website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Don Stanley gave us a shout on Twitter for our episode featuring Andy Cunningham.Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these two pursuits don’t always play nicely with each other (see “the cobbler’s son has no shoes”). But Ashley makes it work. We discussed all of this and more on this week’s On Brand podcast.

About Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media.

Episode Highlights

What about the “cobbler’s son” thing? “The cobbler’s son is something we talk about constantly internally. It’s fun to test out all of the cool things we do with our clients on the agency and vice versa.”

TopRank specializes in influencer marketing. What’s their definition of this rising trend? “Basically, we’re co-creating content with influencers.” Like many marketing strategies, this was something that TopRank experimented with on their own first by doing influencer ebooks with Content Marketing Institute.

Where does Ashely go for inspiration as a marketer? “I love looking at other industries and seeing what they’re doing. I also love the Social Media Masterminds group on Facebook and everything from Ann Handley.”

What brand has made Ashley smile recently? “BarkBox —they have the perfect combo of humor and tugging at your heartstrings.” For more on BarkBox, listen to the On Brand episode with Stacie Grissom, Head of Content at Bark.

To learn more, connect with Ashely on LinkedIn, check out the TopRank blog and agency website.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently, Don Stanley gave us a shout on Twitter for our episode featuring Andy Cunningham.Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1862 no The Case for Badassing Your Brand with Pia Silva https://onbrand.libsyn.com/the-case-for-badassing-your-brand-with-pia-silva “It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the clutter. You can’t succeed by being everything to everyone. Pia and I discussed badassery in all of its forms this week on the On Brand podcast. Enjoy! Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Pia Silva Entrepreneur, speaker, and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. Episode Highlights What’s in a name? A lot! And Pia’s branding firm has an interesting name — Worstofall Design. They’re so named because they help their clients — mostly small service businesses — create badassery. There’s another secret story behind the name that you’ll have to listen to discover. Why is branding so hard today? “There’s a very generic idea of how brands exist but that’s different for corporations, small businesses, fashion brands.” How is branding for a small service firm different? “The brand comes from the owner — it should really be pulled out of that.” This makes the brand more authentic and personal. What’s one thing Pia would advise impatient brand builders to do? “Identify your best, favorite customer and start saying no to everyone else.” Again, you can’t standout by being everything to everyone. What brand has made Pia smile recently? The email signature from The Middle Finger Project. You’ll have to listen to the podcast to learn why. To learn more, you can get a free chapter of Badass Your Brand online and you can follow Pia on Instagram. As We Wrap … Before we go, I want to flip the microphone around to our community … Kerry O’Shea Gorgone gave us a shoutout on Twitter as a podcast she doesn’t miss. Thanks for listening, Kerry! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Nov 2017 11:00:00 -0000 full Nick Westergaard “It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the... “It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the clutter. You can’t succeed by being everything to everyone. Pia and I discussed badassery in all of its forms this week on the On Brand podcast. Enjoy! Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Pia Silva Entrepreneur, speaker, and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. Episode Highlights What’s in a name? A lot! And Pia’s branding firm has an interesting name — Worstofall Design. They’re so named because they help their clients — mostly small service businesses — create badassery. There’s another secret story behind the name that you’ll have to listen to discover. Why is branding so hard today? “There’s a very generic idea of how brands exist but that’s different for corporations, small businesses, fashion brands.” How is branding for a small service firm different? “The brand comes from the owner — it should really be pulled out of that.” This makes the brand more authentic and personal. What’s one thing Pia would advise impatient brand builders to do? “Identify your best, favorite customer and start saying no to everyone else.” Again, you can’t standout by being everything to everyone. What brand has made Pia smile recently? The email signature from The Middle Finger Project. You’ll have to listen to the podcast to learn why. To learn more, you can get a free chapter of Badass Your Brand online and you can follow Pia on Instagram. As We Wrap … Before we go, I want to flip the microphone around to our community … Kerry O’Shea Gorgone gave us a shoutout on Twitter as a podcast she doesn’t miss. Thanks for listening, Kerry! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the clutter. You can’t succeed by being everything to everyone. Pia and I discussed badassery in all of its forms this week on the On Brand podcast. Enjoy!

Enjoy This Episode Now

About Pia Silva

Entrepreneur, speaker, and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.

Episode Highlights

What’s in a name? A lot! And Pia’s branding firm has an interesting name — Worstofall Design. They’re so named because they help their clients — mostly small service businesses — create badassery. There’s another secret story behind the name that you’ll have to listen to discover.

Why is branding so hard today? “There’s a very generic idea of how brands exist but that’s different for corporations, small businesses, fashion brands.”

How is branding for a small service firm different? “The brand comes from the owner — it should really be pulled out of that.” This makes the brand more authentic and personal.

What’s one thing Pia would advise impatient brand builders to do? “Identify your best, favorite customer and start saying no to everyone else.” Again, you can’t standout by being everything to everyone.

What brand has made Pia smile recently? The email signature from The Middle Finger Project. You’ll have to listen to the podcast to learn why.

To learn more, you can get a free chapter of Badass Your Brand online and you can follow Pia on Instagram.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Kerry O’Shea Gorgone gave us a shoutout on Twitter as a podcast she doesn’t miss. Thanks for listening, Kerry!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1830 no How to Create “Aha!” Positioning for Your Brand with Andy Cunningham https://onbrand.libsyn.com/how-to-create-aha-positioning-for-your-brand-with-andy-cunningham “The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s right. Andy played a key role in the launch of the original Macintosh. We discussed all of this on this week’s episode of the On Brand podcast. About Andy Cunningham Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy has played a key role in the launch of a number of new technology categories and products (including the Apple Macintosh) over the past 35 years. Today she advises startups, serves on several corporate boards, is a Henry Crown Fellow and a trustee at the Aspen Institute. She is a graduate of Northwestern University and lives in Sausalito on an old wooden boat with her husband Rand Siegfried. Episode Highlights It’s easy to forget: “The first six months of the Mac were another dismal failure.” Andy reminded us of an early pivot of the now venerable brand that initially set out to replace the PC at work. “We realized it wasn’t the computer for the rest of us. It was for the best of us.” This led Andy and the team to focus on the creatives who “eventually brought the Mac to work through the back door.” “You have to find your tribe.” This now-accepted idea was pretty revolutionary at the time. But a lot has changed about how we build brands today. “Everything today is a dialogue, not a broadcast.” It’s about having a conversation with your customers and community. Speaking of the letter C … The Six Cs of Positioning. Andy’s new book Get to Aha! builds on the classic work of Al Ries and Jack Trout with a new framework for positioning brands today: Core Category Community Competition Context Criteria What brand has made Andy smile recently? “Cheddar — it’s like CNBC for millennials.” They’re engaging and they know their tribe. To learn more, check out the website for her book Get to Aha! and her firm Cunnigham Collective. You can also follow her on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Steve Hutt gave us a shout on Twitter for our episode featuring Amber Armstrong of IBM Watson. Thanks for listening, Steve! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Nov 2017 11:00:00 -0000 full Nick Westergaard “The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s... “The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s right. Andy played a key role in the launch of the original Macintosh. We discussed all of this on this week’s episode of the On Brand podcast. About Andy Cunningham Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy has played a key role in the launch of a number of new technology categories and products (including the Apple Macintosh) over the past 35 years. Today she advises startups, serves on several corporate boards, is a Henry Crown Fellow and a trustee at the Aspen Institute. She is a graduate of Northwestern University and lives in Sausalito on an old wooden boat with her husband Rand Siegfried. Episode Highlights It’s easy to forget: “The first six months of the Mac were another dismal failure.” Andy reminded us of an early pivot of the now venerable brand that initially set out to replace the PC at work. “We realized it wasn’t the computer for the rest of us. It was for the best of us.” This led Andy and the team to focus on the creatives who “eventually brought the Mac to work through the back door.” “You have to find your tribe.” This now-accepted idea was pretty revolutionary at the time. But a lot has changed about how we build brands today. “Everything today is a dialogue, not a broadcast.” It’s about having a conversation with your customers and community. Speaking of the letter C … The Six Cs of Positioning. Andy’s new book Get to Aha! builds on the classic work of Al Ries and Jack Trout with a new framework for positioning brands today: Core Category Community Competition Context Criteria What brand has made Andy smile recently? “Cheddar — it’s like CNBC for millennials.” They’re engaging and they know their tribe. To learn more, check out the website for her book Get to Aha! and her firm Cunnigham Collective. You can also follow her on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Steve Hutt gave us a shout on Twitter for our episode featuring Amber Armstrong of IBM Watson. Thanks for listening, Steve! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s right. Andy played a key role in the launch of the original Macintosh. We discussed all of this on this week’s episode of the On Brand podcast.

About Andy Cunningham

Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice.

An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy has played a key role in the launch of a number of new technology categories and products (including the Apple Macintosh) over the past 35 years.

Today she advises startups, serves on several corporate boards, is a Henry Crown Fellow and a trustee at the Aspen Institute. She is a graduate of Northwestern University and lives in Sausalito on an old wooden boat with her husband Rand Siegfried.

Episode Highlights

It’s easy to forget: “The first six months of the Mac were another dismal failure.” Andy reminded us of an early pivot of the now venerable brand that initially set out to replace the PC at work. “We realized it wasn’t the computer for the rest of us. It was for the best of us.” This led Andy and the team to focus on the creatives who “eventually brought the Mac to work through the back door.”

“You have to find your tribe.” This now-accepted idea was pretty revolutionary at the time. But a lot has changed about how we build brands today.

“Everything today is a dialogue, not a broadcast.” It’s about having a conversation with your customers and community. Speaking of the letter C …

The Six Cs of Positioning. Andy’s new book Get to Aha! builds on the classic work of Al Ries and Jack Trout with a new framework for positioning brands today:

  • Core
  • Category
  • Community
  • Competition
  • Context
  • Criteria

What brand has made Andy smile recently? “Cheddar — it’s like CNBC for millennials.” They’re engaging and they know their tribe.

To learn more, check out the website for her book Get to Aha! and her firm Cunnigham Collective. You can also follow her on Twitter.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Steve Hutt gave us a shout on Twitter for our episode featuring Amber Armstrong of IBM Watson. Thanks for listening, Steve!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2008 no Finding and Following Your Brand's Purpose with Robin Fisher Roffer https://onbrand.libsyn.com/finding-and-following-your-brands-purpose-with-robin-fisher-roffer “You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have meaning and communicate it across all touchpoints. You know, the easy stuff! We discussed all of this and more on this week’s episode of the On Brand podcast. About Robin Fisher Roffer Brand strategist and storyteller, Robin Fisher Roffer has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT. As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade. With a mission to inspire professionals to fearlessly reach their potential, Robin has authored four books, including Make A Name For Yourself (now available on audible) and Your No-Fear Career, 2nd Edition. Episode Highlights “Every day is a day to become brand new.” Robin offered this inspirational mantra for brands everywhere. You can further your brand’s story or write a new one every single day. How can you tell your story? It’s all about the mission statement. And, no, the mission statement isn’t that bloated couple of paragraphs at the front of your annual report or in a framed poster in your lobby. Robin reminds us that your mission — why you do what you do — should be seven words or less. She has a whole chapter on this in her book, Your No-Fear Career. What’s the purpose of your purpose? “Your mission should be what you walk, lock-step toward every day — your North Star.” Don’t bury the lede. FX didn’t. Like journalists, Robin reminded us not to bury the lede. Often we have to work to uncover our real purpose. Robin related a story about FX. While most of the network’s programming consists of movies, they have several award-winning original TV shows. “They put their best foot forward” by making their brand about original programming. What brand has made Robin smile? We all know Apple is great but Robin smiled when, after installing the new iOS software, she received a text from Apple with an emoji heart. “Every touchpoint, a brand has to do something to show their love. To learn more, go to Robin’s website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Marc Sauro gave us a shout on Twitter for our episode featuring Amber Armstrong of IBM Watson. Thanks for listening, Marc! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Oct 2017 10:00:00 -0000 full Nick Westergaard “You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have... “You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have meaning and communicate it across all touchpoints. You know, the easy stuff! We discussed all of this and more on this week’s episode of the On Brand podcast. About Robin Fisher Roffer Brand strategist and storyteller, Robin Fisher Roffer has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT. As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade. With a mission to inspire professionals to fearlessly reach their potential, Robin has authored four books, including Make A Name For Yourself (now available on audible) and Your No-Fear Career, 2nd Edition. Episode Highlights “Every day is a day to become brand new.” Robin offered this inspirational mantra for brands everywhere. You can further your brand’s story or write a new one every single day. How can you tell your story? It’s all about the mission statement. And, no, the mission statement isn’t that bloated couple of paragraphs at the front of your annual report or in a framed poster in your lobby. Robin reminds us that your mission — why you do what you do — should be seven words or less. She has a whole chapter on this in her book, Your No-Fear Career. What’s the purpose of your purpose? “Your mission should be what you walk, lock-step toward every day — your North Star.” Don’t bury the lede. FX didn’t. Like journalists, Robin reminded us not to bury the lede. Often we have to work to uncover our real purpose. Robin related a story about FX. While most of the network’s programming consists of movies, they have several award-winning original TV shows. “They put their best foot forward” by making their brand about original programming. What brand has made Robin smile? We all know Apple is great but Robin smiled when, after installing the new iOS software, she received a text from Apple with an emoji heart. “Every touchpoint, a brand has to do something to show their love. To learn more, go to Robin’s website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Marc Sauro gave us a shout on Twitter for our episode featuring Amber Armstrong of IBM Watson. Thanks for listening, Marc! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have meaning and communicate it across all touchpoints. You know, the easy stuff! We discussed all of this and more on this week’s episode of the On Brand podcast.

About Robin Fisher Roffer

Brand strategist and storyteller, Robin Fisher Roffer has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT.

As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade.

With a mission to inspire professionals to fearlessly reach their potential, Robin has authored four books, including Make A Name For Yourself (now available on audible) and Your No-Fear Career, 2nd Edition.

Episode Highlights

“Every day is a day to become brand new.” Robin offered this inspirational mantra for brands everywhere. You can further your brand’s story or write a new one every single day. How can you tell your story?

It’s all about the mission statement. And, no, the mission statement isn’t that bloated couple of paragraphs at the front of your annual report or in a framed poster in your lobby. Robin reminds us that your mission — why you do what you do — should be seven words or less. She has a whole chapter on this in her book, Your No-Fear Career.

What’s the purpose of your purpose? “Your mission should be what you walk, lock-step toward every day — your North Star.”

Don’t bury the lede. FX didn’t. Like journalists, Robin reminded us not to bury the lede. Often we have to work to uncover our real purpose. Robin related a story about FX. While most of the network’s programming consists of movies, they have several award-winning original TV shows. “They put their best foot forward” by making their brand about original programming.

What brand has made Robin smile? We all know Apple is great but Robin smiled when, after installing the new iOS software, she received a text from Apple with an emoji heart. “Every touchpoint, a brand has to do something to show their love.

To learn more, go to Robin’s website.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Marc Sauro gave us a shout on Twitter for our episode featuring Amber Armstrong of IBM Watson. Thanks for listening, Marc!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2037 no Why Brands Should Trust the Moment with Jeff Suhy https://onbrand.libsyn.com/why-brands-should-trust-the-moment-with-jeff-suhy “Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jeff Suhy As President and Partner at Mod Op, Jeff is responsible for building the strategic function at Mod Op from the ground up. He oversees all brand, digital, media and interactive operations for the agency. His breadth and depth of experience across the advertising, music and technology industries provides a unique creative insight into building cohesive digital narratives for some of the world’s top brands including, Belvedere Vodka, Sony Pictures Entertainment, Nike, and Ubisoft. Jeff began his career in the music industry working his way up at A&R and promoted to Vice President while representing top artists such as Soundgarden. As the music industry experienced radical change with the advent of streaming music, Jeff launched Nine Systems, a technology company dedicated to developing software platforms for entertainment companies. In 2006, Nine Systems was acquired by Akamai Technologies, one of the world’s largest content delivery network providers for media and software delivery. With a unique hybrid of entertainment and technology experience, Jeff joined Zoic in 2009 to help media companies solve the riddle of how to market to consumers in the digital media era. Jeff worked with advertising agencies and gaming clients to build meaningful online media experiences. Episode Highlights A branding lesson from the band Soundgarden? Yes, please! Find this story in the first five minutes of the show. What’s lacking today? Consistency. In our hustle-and-pivot culture, brands today are afraid of doing the same thing for too long. This isn’t always the best move. Trusting the moment. Jeff’s background in the entertainment business meant we could talk about the gray areas of the creative process. What happens if your gut tells you to do something different than the research? “There are variables beyond what can be measured.” That is a great answer! What brand has made Jeff smile? Instead of a traditional smile, Jeff went with more of a smirk as he told us about the work Uber and Volkswagen are doing to turn the corner from their recent missteps. To learn more, go to modop.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Steve Hutt gave us a shout on Twitter for several of our recent episodes. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Oct 2017 10:00:00 -0000 full Nick Westergaard “Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this... “Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jeff Suhy As President and Partner at Mod Op, Jeff is responsible for building the strategic function at Mod Op from the ground up. He oversees all brand, digital, media and interactive operations for the agency. His breadth and depth of experience across the advertising, music and technology industries provides a unique creative insight into building cohesive digital narratives for some of the world’s top brands including, Belvedere Vodka, Sony Pictures Entertainment, Nike, and Ubisoft. Jeff began his career in the music industry working his way up at A&R and promoted to Vice President while representing top artists such as Soundgarden. As the music industry experienced radical change with the advent of streaming music, Jeff launched Nine Systems, a technology company dedicated to developing software platforms for entertainment companies. In 2006, Nine Systems was acquired by Akamai Technologies, one of the world’s largest content delivery network providers for media and software delivery. With a unique hybrid of entertainment and technology experience, Jeff joined Zoic in 2009 to help media companies solve the riddle of how to market to consumers in the digital media era. Jeff worked with advertising agencies and gaming clients to build meaningful online media experiences. Episode Highlights A branding lesson from the band Soundgarden? Yes, please! Find this story in the first five minutes of the show. What’s lacking today? Consistency. In our hustle-and-pivot culture, brands today are afraid of doing the same thing for too long. This isn’t always the best move. Trusting the moment. Jeff’s background in the entertainment business meant we could talk about the gray areas of the creative process. What happens if your gut tells you to do something different than the research? “There are variables beyond what can be measured.” That is a great answer! What brand has made Jeff smile? Instead of a traditional smile, Jeff went with more of a smirk as he told us about the work Uber and Volkswagen are doing to turn the corner from their recent missteps. To learn more, go to modop.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Steve Hutt gave us a shout on Twitter for several of our recent episodes. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Jeff Suhy

As President and Partner at Mod Op, Jeff is responsible for building the strategic function at Mod Op from the ground up. He oversees all brand, digital, media and interactive operations for the agency. His breadth and depth of experience across the advertising, music and technology industries provides a unique creative insight into building cohesive digital narratives for some of the world’s top brands including, Belvedere Vodka, Sony Pictures Entertainment, Nike, and Ubisoft.

Jeff began his career in the music industry working his way up at A&R and promoted to Vice President while representing top artists such as Soundgarden. As the music industry experienced radical change with the advent of streaming music, Jeff launched Nine Systems, a technology company dedicated to developing software platforms for entertainment companies. In 2006, Nine Systems was acquired by Akamai Technologies, one of the world’s largest content delivery network providers for media and software delivery.

With a unique hybrid of entertainment and technology experience, Jeff joined Zoic in 2009 to help media companies solve the riddle of how to market to consumers in the digital media era. Jeff worked with advertising agencies and gaming clients to build meaningful online media experiences.

Episode Highlights

A branding lesson from the band Soundgarden? Yes, please! Find this story in the first five minutes of the show.

What’s lacking today? Consistency. In our hustle-and-pivot culture, brands today are afraid of doing the same thing for too long. This isn’t always the best move.

Trusting the moment. Jeff’s background in the entertainment business meant we could talk about the gray areas of the creative process. What happens if your gut tells you to do something different than the research? “There are variables beyond what can be measured.” That is a great answer!

What brand has made Jeff smile? Instead of a traditional smile, Jeff went with more of a smirk as he told us about the work Uber and Volkswagen are doing to turn the corner from their recent missteps.

To learn more, go to modop.com.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Steve Hutt gave us a shout on Twitter for several of our recent episodes. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1805 no Better Storytelling Through Empathy with Nancy Duarte https://onbrand.libsyn.com/better-storytelling-through-empathy-with-nancy-duarte “There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand podcast. As you can hear at the very beginning, we had a delightful conversation.  About Nancy Duarte Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books and four have won awards. Duarte, Inc., is the largest design firm in Silicon Valley, as well as one of the top woman-owned businesses in the area. Nancy has won several awards for communications, entrepreneurship, and her success as a female executive. On the list of top 250 Women in Leadership, Duarte ranks #67 and on World’s Top 30 Communication Professionals for 2017, Duarte ranks #1 . She has been a speaker at conferences and a number of Fortune 500 companies, and counts many more among her firm’s clientele. Her TEDx talk has had over a million views. She speaks at business schools and has lectured at Stanford University several times. Episode Highlights “Slides don’t facilitate creative thinking.” Though the outputs of her work are very visual, Nancy is quite to point out that too often we jump too soon into digital tools like slides. We need to focus on story first. Transcribing Steve Jobs. For her latest book, Nancy spent three years transcribing all of Steve Jobs’s speeches. She learned many things, including that he often spent less time describing the current state (“what is”) and more time on the future state (“what could be”). The journey continues … Nancy’s latest work Illuminate poses a simple question: “If businesses are protagonists in stories, do they follow a plot or arc?” The answer? Of course they do — with the support of tools like stories and ceremonies. What’s Nancy’s #1 piece of advice for someone who wants to be a better speaker and presenter? “Understand empathy. We immediately want to make it all about us.” To learn more, go to duarte.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Mike Gerholdt gave us a shout on Twitter for our episode featuring Alan Alda. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Oct 2017 10:00:00 -0000 full Nick Westergaard “There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand... “There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand podcast. As you can hear at the very beginning, we had a delightful conversation.  About Nancy Duarte Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books and four have won awards. Duarte, Inc., is the largest design firm in Silicon Valley, as well as one of the top woman-owned businesses in the area. Nancy has won several awards for communications, entrepreneurship, and her success as a female executive. On the list of top 250 Women in Leadership, Duarte ranks #67 and on World’s Top 30 Communication Professionals for 2017, Duarte ranks #1 . She has been a speaker at conferences and a number of Fortune 500 companies, and counts many more among her firm’s clientele. Her TEDx talk has had over a million views. She speaks at business schools and has lectured at Stanford University several times. Episode Highlights “Slides don’t facilitate creative thinking.” Though the outputs of her work are very visual, Nancy is quite to point out that too often we jump too soon into digital tools like slides. We need to focus on story first. Transcribing Steve Jobs. For her latest book, Nancy spent three years transcribing all of Steve Jobs’s speeches. She learned many things, including that he often spent less time describing the current state (“what is”) and more time on the future state (“what could be”). The journey continues … Nancy’s latest work Illuminate poses a simple question: “If businesses are protagonists in stories, do they follow a plot or arc?” The answer? Of course they do — with the support of tools like stories and ceremonies. What’s Nancy’s #1 piece of advice for someone who wants to be a better speaker and presenter? “Understand empathy. We immediately want to make it all about us.” To learn more, go to duarte.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Mike Gerholdt gave us a shout on Twitter for our episode featuring Alan Alda. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand podcast. As you can hear at the very beginning, we had a delightful conversation.

 About Nancy Duarte

Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books and four have won awards.

Duarte, Inc., is the largest design firm in Silicon Valley, as well as one of the top woman-owned businesses in the area. Nancy has won several awards for communications, entrepreneurship, and her success as a female executive. On the list of top 250 Women in Leadership, Duarte ranks #67 and on World’s Top 30 Communication Professionals for 2017, Duarte ranks #1 . She has been a speaker at conferences and a number of Fortune 500 companies, and counts many more among her firm’s clientele. Her TEDx talk has had over a million views. She speaks at business schools and has lectured at Stanford University several times.

Episode Highlights

“Slides don’t facilitate creative thinking.” Though the outputs of her work are very visual, Nancy is quite to point out that too often we jump too soon into digital tools like slides. We need to focus on story first.

Transcribing Steve Jobs. For her latest book, Nancy spent three years transcribing all of Steve Jobs’s speeches. She learned many things, including that he often spent less time describing the current state (“what is”) and more time on the future state (“what could be”).

The journey continues … Nancy’s latest work Illuminate poses a simple question: “If businesses are protagonists in stories, do they follow a plot or arc?” The answer? Of course they do — with the support of tools like stories and ceremonies.

What’s Nancy’s #1 piece of advice for someone who wants to be a better speaker and presenter? “Understand empathy. We immediately want to make it all about us.”

To learn more, go to duarte.com.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently, Mike Gerholdt gave us a shout on Twitter for our episode featuring Alan Alda. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1925 no Faster Than Normal Branding with Peter Shankman https://onbrand.libsyn.com/faster-than-normal-branding-with-peter-shankman “There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer service, and working with ADHD. He’s also this week’s guest on the On Brand podcast. About Peter Shankman Peter Shankman is an entrepreneur, CEO, runner, skydiver, podcaster, Ironman Triathlete, and most importantly, a dad. He’s the founder of ShankMinds: Breakthrough, a private, online entrepreneur community with hundreds of members around the world. He’s perhaps best known for founding Help a Reporter Out, the largest source repository in the world, which fundamentally changed how journalists source their stories. His customer service and social media clients have included Re/Max, NBC/Universal, American Express, NBC, Universal, E Entertainment, Sprint, the US Department of Defense, Royal Bank of Canada, Saudi Aramco, Snapple, Walt Disney World, and many others. Peter is the author of five books, including his most recent best seller, Zombie Loyalists: Using Great Service to Create Rabid Fans, and the upcoming Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain (Tarcher Perigee, 2017) Peter also hosts the top-rated Faster Than Normal Podcast, helping people understand that ADD and ADHD is a gift, not a curse. He’s based in NYC. Episode Highlights On building a personal brand with diverse areas of focus: “I’m very lucky to do things that I like to do. Someone told me earlier in my career that you have to earn money to enjoy the time you’re not working. That sounded crazy.” Shankman frequently appears on cable news talking about President Trump’s personal brand. His take? “You can get a lot of people to look at you by jumping up and down. Eventually, it’s misdirection.” When is a new project — like Shankman’s Faster Than Normal podcast and book — a stand-alone brand? “I let my audience do that. I learned from HARO that the audience will tell you what to do. I care about what I am building and how I can help people.” What brand has made Peter smile recently? “The Royal Mansour in Morocco. I have no status, no points.” Which made their customer service win even bigger. To learn more, go to shankman.com, shankminds.com, and the Faster Than Normal podcast. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Bruce Kennedy gave us a shout on Twitter as a podcast he likes listening to. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Sep 2017 10:00:00 -0000 full Nick Westergaard “There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer... “There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer service, and working with ADHD. He’s also this week’s guest on the On Brand podcast. About Peter Shankman Peter Shankman is an entrepreneur, CEO, runner, skydiver, podcaster, Ironman Triathlete, and most importantly, a dad. He’s the founder of ShankMinds: Breakthrough, a private, online entrepreneur community with hundreds of members around the world. He’s perhaps best known for founding Help a Reporter Out, the largest source repository in the world, which fundamentally changed how journalists source their stories. His customer service and social media clients have included Re/Max, NBC/Universal, American Express, NBC, Universal, E Entertainment, Sprint, the US Department of Defense, Royal Bank of Canada, Saudi Aramco, Snapple, Walt Disney World, and many others. Peter is the author of five books, including his most recent best seller, Zombie Loyalists: Using Great Service to Create Rabid Fans, and the upcoming Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain (Tarcher Perigee, 2017) Peter also hosts the top-rated Faster Than Normal Podcast, helping people understand that ADD and ADHD is a gift, not a curse. He’s based in NYC. Episode Highlights On building a personal brand with diverse areas of focus: “I’m very lucky to do things that I like to do. Someone told me earlier in my career that you have to earn money to enjoy the time you’re not working. That sounded crazy.” Shankman frequently appears on cable news talking about President Trump’s personal brand. His take? “You can get a lot of people to look at you by jumping up and down. Eventually, it’s misdirection.” When is a new project — like Shankman’s Faster Than Normal podcast and book — a stand-alone brand? “I let my audience do that. I learned from HARO that the audience will tell you what to do. I care about what I am building and how I can help people.” What brand has made Peter smile recently? “The Royal Mansour in Morocco. I have no status, no points.” Which made their customer service win even bigger. To learn more, go to shankman.com, shankminds.com, and the Faster Than Normal podcast. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Bruce Kennedy gave us a shout on Twitter as a podcast he likes listening to. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer service, and working with ADHD. He’s also this week’s guest on the On Brand podcast.

About Peter Shankman

Peter Shankman is an entrepreneur, CEO, runner, skydiver, podcaster, Ironman Triathlete, and most importantly, a dad. He’s the founder of ShankMinds: Breakthrough, a private, online entrepreneur community with hundreds of members around the world. He’s perhaps best known for founding Help a Reporter Out, the largest source repository in the world, which fundamentally changed how journalists source their stories. His customer service and social media clients have included Re/Max, NBC/Universal, American Express, NBC, Universal, E Entertainment, Sprint, the US Department of Defense, Royal Bank of Canada, Saudi Aramco, Snapple, Walt Disney World, and many others.

Peter is the author of five books, including his most recent best seller, Zombie Loyalists: Using Great Service to Create Rabid Fans, and the upcoming Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain (Tarcher Perigee, 2017) Peter also hosts the top-rated Faster Than Normal Podcast, helping people understand that ADD and ADHD is a gift, not a curse. He’s based in NYC.

Episode Highlights

On building a personal brand with diverse areas of focus: “I’m very lucky to do things that I like to do. Someone told me earlier in my career that you have to earn money to enjoy the time you’re not working. That sounded crazy.”

Shankman frequently appears on cable news talking about President Trump’s personal brand. His take? “You can get a lot of people to look at you by jumping up and down. Eventually, it’s misdirection.”

When is a new project — like Shankman’s Faster Than Normal podcast and book — a stand-alone brand? “I let my audience do that. I learned from HARO that the audience will tell you what to do. I care about what I am building and how I can help people.”

What brand has made Peter smile recently? “The Royal Mansour in Morocco. I have no status, no points.” Which made their customer service win even bigger.

To learn more, go to shankman.com, shankminds.com, and the Faster Than Normal podcast.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently, Bruce Kennedy gave us a shout on Twitter as a podcast he likes listening to. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1997 no Social Sound Bite: Facebook Page Reach Down 20% https://onbrand.libsyn.com/social-sound-bite-facebook-page-reach-down-20 On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite New Study Finds Facebook Page Reach Has Declined 20% in 2017 (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Don’t miss Jason Falls, Marcus Sheridan, Melissa Agnes, Robert Rose, and more! Register now and save $100 using promo code KXIC. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 08 Sep 2017 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for... On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite New Study Finds Facebook Page Reach Has Declined 20% in 2017 (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Don’t miss Jason Falls, Marcus Sheridan, Melissa Agnes, Robert Rose, and more! Register now and save $100 using promo code KXIC. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 387 no Bringing the IBM Watson Brand to Life with Amber Armstrong https://onbrand.libsyn.com/bringing-the-ibm-watson-brand-to-life-with-amber-armstrong “We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer Engagement for IBM Watson. We discussed all of this and more on this week’s episode of the On Brand podcast. About Amber Armstrong Amber Armstrong is an IBM Director, Digital Amplification, Events, and Demand Generation and Watson Customer Engagement. Amber joined IBM in 2006. She is responsible for performance marketing for three of the Watson cognitive (artificial intelligence) brands – Watson Marketing, Commerce, and Supply Chain — leading all aspects of demand generation inclusive of marketing automation, proprietary and third-party events, digital and web marketing, and social media and influencer marketing. Amber maintains a robust external presence on social by engaging over 110K followers on Twitter. She led the broad social employee advocacy launch at IBM which now has over 4,000 IBM participants amplifying IBM and influencer content. She takes an intrapreneur mentality to bring innovation to IBM social and digital and is passionate about electrifying marketing technologists. She has served in a variety of capacities including as marketing manager, manager of demand generation for the software and product innovation program, and program director. Prior to joining IBM, she worked in Marketing at LIS, Uniteq, and First Union. Episode Highlights As an Iowan, I had to share that my first exposure to IBM Watson was … by seeing Iowan Ken Jennings bested by Watson on Jeopardy! How to personify the Watson brand. “Watson isn’t a he or a she. It’s a machine. But we want to position Watson as a helper. When you look at the commercials it shows Watson helping. Watson isn’t taking over.” How are businesses using Watson? Amber told us about 1-80o-Flowers and their recommendation engine Gwyn, that helps customers select the right gift. Powered by Watson, of course. Previously, Amber led employee engagement at IBM. Her quick tip? “Find the right tech vendor. I have such a great feeling for Dynamic Signal. The right vendors have been through this before and know what to do.” What brand has made Amber smile recently? Located in Austin, Amber is acutely aware of the struggles those in Texas are facing with Hurricane Harvey. The Amazon Smile donation program lived up to its name. It made her smile. She also likes that she can allocate dollars to charities she cares about like Austin Pets Alive. To learn more, go to ibm.com/commerce to discover the three Watson brands that Amber manages. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Christa A. Nelson gave us a shout on Twitter for our episode featuring Alan Alda. Thanks, Christa! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Sep 2017 10:00:00 -0000 full Nick Westergaard “We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer... “We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer Engagement for IBM Watson. We discussed all of this and more on this week’s episode of the On Brand podcast. About Amber Armstrong Amber Armstrong is an IBM Director, Digital Amplification, Events, and Demand Generation and Watson Customer Engagement. Amber joined IBM in 2006. She is responsible for performance marketing for three of the Watson cognitive (artificial intelligence) brands – Watson Marketing, Commerce, and Supply Chain — leading all aspects of demand generation inclusive of marketing automation, proprietary and third-party events, digital and web marketing, and social media and influencer marketing. Amber maintains a robust external presence on social by engaging over 110K followers on Twitter. She led the broad social employee advocacy launch at IBM which now has over 4,000 IBM participants amplifying IBM and influencer content. She takes an intrapreneur mentality to bring innovation to IBM social and digital and is passionate about electrifying marketing technologists. She has served in a variety of capacities including as marketing manager, manager of demand generation for the software and product innovation program, and program director. Prior to joining IBM, she worked in Marketing at LIS, Uniteq, and First Union. Episode Highlights As an Iowan, I had to share that my first exposure to IBM Watson was … by seeing Iowan Ken Jennings bested by Watson on Jeopardy! How to personify the Watson brand. “Watson isn’t a he or a she. It’s a machine. But we want to position Watson as a helper. When you look at the commercials it shows Watson helping. Watson isn’t taking over.” How are businesses using Watson? Amber told us about 1-80o-Flowers and their recommendation engine Gwyn, that helps customers select the right gift. Powered by Watson, of course. Previously, Amber led employee engagement at IBM. Her quick tip? “Find the right tech vendor. I have such a great feeling for Dynamic Signal. The right vendors have been through this before and know what to do.” What brand has made Amber smile recently? Located in Austin, Amber is acutely aware of the struggles those in Texas are facing with Hurricane Harvey. The Amazon Smile donation program lived up to its name. It made her smile. She also likes that she can allocate dollars to charities she cares about like Austin Pets Alive. To learn more, go to ibm.com/commerce to discover the three Watson brands that Amber manages. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Christa A. Nelson gave us a shout on Twitter for our episode featuring Alan Alda. Thanks, Christa! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer Engagement for IBM Watson. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Amber Armstrong

Amber Armstrong is an IBM Director, Digital Amplification, Events, and Demand Generation and Watson Customer Engagement. Amber joined IBM in 2006. She is responsible for performance marketing for three of the Watson cognitive (artificial intelligence) brands – Watson Marketing, Commerce, and Supply Chain — leading all aspects of demand generation inclusive of marketing automation, proprietary and third-party events, digital and web marketing, and social media and influencer marketing.

Amber maintains a robust external presence on social by engaging over 110K followers on Twitter. She led the broad social employee advocacy launch at IBM which now has over 4,000 IBM participants amplifying IBM and influencer content. She takes an intrapreneur mentality to bring innovation to IBM social and digital and is passionate about electrifying marketing technologists.

She has served in a variety of capacities including as marketing manager, manager of demand generation for the software and product innovation program, and program director. Prior to joining IBM, she worked in Marketing at LIS, Uniteq, and First Union.

Episode Highlights

As an Iowan, I had to share that my first exposure to IBM Watson was … by seeing Iowan Ken Jennings bested by Watson on Jeopardy!

How to personify the Watson brand. “Watson isn’t a he or a she. It’s a machine. But we want to position Watson as a helper. When you look at the commercials it shows Watson helping. Watson isn’t taking over.”

How are businesses using Watson? Amber told us about 1-80o-Flowers and their recommendation engine Gwyn, that helps customers select the right gift. Powered by Watson, of course.

Previously, Amber led employee engagement at IBM. Her quick tip? “Find the right tech vendor. I have such a great feeling for Dynamic Signal. The right vendors have been through this before and know what to do.”

What brand has made Amber smile recently? Located in Austin, Amber is acutely aware of the struggles those in Texas are facing with Hurricane Harvey. The Amazon Smile donation program lived up to its name. It made her smile. She also likes that she can allocate dollars to charities she cares about like Austin Pets Alive.

To learn more, go to ibm.com/commerce to discover the three Watson brands that Amber manages.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently, Christa A. Nelson gave us a shout on Twitter for our episode featuring Alan Alda. Thanks, Christa!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2197 no Social Sound Bite: Why Email Marketing Still Rules https://onbrand.libsyn.com/social-sound-bite-why-email-marketing-still-rules On this week's Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite For Many Marketers, Email Is Still King (eMarketer) Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Don't miss Jason Falls, Marcus Sheridan, Melissa Agnes, Robert Rose, and more! Register now and save $100 using promo code KXIC. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 01 Sep 2017 17:22:00 -0000 full Nick Westergaard On this week's Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends,... On this week's Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite For Many Marketers, Email Is Still King (eMarketer) Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Don't miss Jason Falls, Marcus Sheridan, Melissa Agnes, Robert Rose, and more! Register now and save $100 using promo code KXIC. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 308 no Alan Alda on Communicating and Relating to Others https://onbrand.libsyn.com/alan-alda-on-communicating-and-relating-to-others “My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his latest book — If I Understood You, Would I Have This Look on My Face? The one, the only Alan Alda is On Brand this week (as Alan jokes, “I only brought one of me!”). About Alan Alda Alan Alda has earned international recognition as an actor, writer, and director. He has won seven Emmy Awards, received three Tony nominations, is an inductee of the Television Hall of Fame, and was nominated for an Academy Award for his role in The Aviator. Alda played Hawkeye Pierce on the classic television series M*A*S*H, and his films include Crimes and Misdemeanors, Everyone Says I Love You, Manhattan Murder Mystery, Bridge of Spies, and many more. Alda is an active member of the science community, having hosted the award-winning series Scientific American Frontiers for eleven years and founded the Alan Alda Center for Communicating Science at Stony Brook University. Alda is the author of three bestselling books, If I Understood You, Would I Have this Look on My Face?, Never Have Your Dog Stuffed: And Other Things I’ve Learned and Things I Overheard While Talking To Myself. Episode Highlights Avoiding lecture mode. “I’ve interviewed hundreds of scientists.” However, Alda found that often, when explaining their work they go into “lecture mode.” That’s where you need to focus on relating instead of just communicating. On relating vs. communicating. “Relating is everything. Communication is developing the best possible way to say something. But is the audience getting it? Do they understand what they need to understand? It’s not-relating vs. relating.” Order matters. “Start with a story that matters to your audience.” This might not be the order that you would first think of to tell your story in. Why you should care about empathy. After talking with Alan, I’m inclined to stop using the word ‘target’ in reference to an audience. Instead, think of them as a communications partner. “Empathy means including the other person in your presentation. You need to practice over and over.” Not just your presentation but empathy, reading the other person. “It’s not about you. It’s about them. Focus on what the other person needs. That’s what a good salesman does.” To learn more, go to alanalda.com and the Alan Alda Center for Communicating Science. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 23 Aug 2017 10:00:00 -0000 full Nick Westergaard “My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his... “My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his latest book — If I Understood You, Would I Have This Look on My Face? The one, the only Alan Alda is On Brand this week (as Alan jokes, “I only brought one of me!”). About Alan Alda Alan Alda has earned international recognition as an actor, writer, and director. He has won seven Emmy Awards, received three Tony nominations, is an inductee of the Television Hall of Fame, and was nominated for an Academy Award for his role in The Aviator. Alda played Hawkeye Pierce on the classic television series M*A*S*H, and his films include Crimes and Misdemeanors, Everyone Says I Love You, Manhattan Murder Mystery, Bridge of Spies, and many more. Alda is an active member of the science community, having hosted the award-winning series Scientific American Frontiers for eleven years and founded the Alan Alda Center for Communicating Science at Stony Brook University. Alda is the author of three bestselling books, If I Understood You, Would I Have this Look on My Face?, Never Have Your Dog Stuffed: And Other Things I’ve Learned and Things I Overheard While Talking To Myself. Episode Highlights Avoiding lecture mode. “I’ve interviewed hundreds of scientists.” However, Alda found that often, when explaining their work they go into “lecture mode.” That’s where you need to focus on relating instead of just communicating. On relating vs. communicating. “Relating is everything. Communication is developing the best possible way to say something. But is the audience getting it? Do they understand what they need to understand? It’s not-relating vs. relating.” Order matters. “Start with a story that matters to your audience.” This might not be the order that you would first think of to tell your story in. Why you should care about empathy. After talking with Alan, I’m inclined to stop using the word ‘target’ in reference to an audience. Instead, think of them as a communications partner. “Empathy means including the other person in your presentation. You need to practice over and over.” Not just your presentation but empathy, reading the other person. “It’s not about you. It’s about them. Focus on what the other person needs. That’s what a good salesman does.” To learn more, go to alanalda.com and the Alan Alda Center for Communicating Science. Learn more about your ad choices. Visit megaphone.fm/adchoices “My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his latest book — If I Understood You, Would I Have This Look on My Face? The one, the only Alan Alda is On Brand this week (as Alan jokes, “I only brought one of me!”).

About Alan Alda

Alan Alda has earned international recognition as an actor, writer, and director. He has won seven Emmy Awards, received three Tony nominations, is an inductee of the Television Hall of Fame, and was nominated for an Academy Award for his role in The Aviator. Alda played Hawkeye Pierce on the classic television series M*A*S*H, and his films include Crimes and Misdemeanors, Everyone Says I Love You, Manhattan Murder Mystery, Bridge of Spies, and many more.

Alda is an active member of the science community, having hosted the award-winning series Scientific American Frontiers for eleven years and founded the Alan Alda Center for Communicating Science at Stony Brook University. Alda is the author of three bestselling books, If I Understood You, Would I Have this Look on My Face?, Never Have Your Dog Stuffed: And Other Things I’ve Learned and Things I Overheard While Talking To Myself.

Episode Highlights

Avoiding lecture mode. “I’ve interviewed hundreds of scientists.” However, Alda found that often, when explaining their work they go into “lecture mode.” That’s where you need to focus on relating instead of just communicating.

On relating vs. communicating. “Relating is everything. Communication is developing the best possible way to say something. But is the audience getting it? Do they understand what they need to understand? It’s not-relating vs. relating.”

Order matters. “Start with a story that matters to your audience.” This might not be the order that you would first think of to tell your story in.

Why you should care about empathy. After talking with Alan, I’m inclined to stop using the word ‘target’ in reference to an audience. Instead, think of them as a communications partner. “Empathy means including the other person in your presentation. You need to practice over and over.” Not just your presentation but empathy, reading the other person. “It’s not about you. It’s about them. Focus on what the other person needs. That’s what a good salesman does.”

To learn more, go to alanalda.com and the Alan Alda Center for Communicating Science.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2244 no Social Sound Bite: Facebook Makes Its Ad Reporting Even Better https://onbrand.libsyn.com/social-sound-bite-facebook-makes-its-ad-reporting-even-better On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook's latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Facebook says it’s removing accidental clicks from its ad network (TechCrunch). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Don't miss Jason Falls, Marcus Sheridan, Melissa Agnes, Robert Rose, and more! Register now and save $100 using promo code KXIC. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Aug 2017 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed Facebook's latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook's latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Facebook says it’s removing accidental clicks from its ad network (TechCrunch). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Don't miss Jason Falls, Marcus Sheridan, Melissa Agnes, Robert Rose, and more! Register now and save $100 using promo code KXIC. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook's latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 356 no Social Sound Bite: America's Online Advertising Duopoly https://onbrand.libsyn.com/social-sound-bite-americas-online-advertising-duopoly On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Tech giants eating the advertising world (Axios). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Don't miss Jason Falls, Marcus Sheridan, Melissa Agnes, and more! Register now. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Aug 2017 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Tech giants eating the advertising world (Axios). Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Don't miss Jason Falls, Marcus Sheridan, Melissa Agnes, and more! Register now. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

  • Tech giants eating the advertising world (Axios).
  • Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast.
  • Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Don't miss Jason Falls, Marcus Sheridan, Melissa Agnes, and more! Register now.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 405 no Creating an Authentic Healthcare Brand with Mark Viden https://onbrand.libsyn.com/creating-an-authentic-healthcare-brand-with-mark-viden “Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand Marketing at Dignity Health. We discussed all of this and more on this week’s episode of the On Brand podcast.  About Mark Viden Mark Viden is charged with building a consumer brand for Dignity Health to help drive patient and physician awareness and acquisition. He oversees brand advertising for the organization, and is responsible for developing branded experiences through sports sponsorships, pop ups, and other channels. He is also the business sponsor for Dignity Health’s consumer digital engagements, including website development, social media strategies and native content development. Prior to joining Dignity Health, Viden has held a number of marketing positions both in Boston and San Francisco. He started his career at the advertising agency, Hill Holiday, and then moved on to work in the financial services industry. He also led brand development for a boutique agency that served both startups and established brands, such as NBCi, Houghton Mifflin, and Hewlett Packard. Viden received a Bachelor of Arts degree in English from Colby College in Waterville, Maine, has served on the San Francisco board of the International Association of Business Communicators, and is an active member of the Communication Leadership Exchange. Episode Highlights Branding as storytelling. “It’s all about telling stories — finding the stories” of the people whose lives your work touches. And health is a powerful part of people’s lives. “Patients want to tell their stories.” Recently, Dignity Health has actively sought patient’s stories, even using found footage in their videos. “Health is one of the most searched topics in Google.” That also creates a big disruption! Patients know more than ever before — even about marketing. “Consumers also more savvy today about advertising than ever before.” What’s missing in healthcare marketing today? “Authentic experiences. We want to start a movement.” What brand has made Mark smile recently? “Lyft — they’ve done a great job of positioning themselves as an irreverent counterpoint to Uber.” He also mentioned the recent Samsung ad, which paired an ostrich and a VR headset. To learn more, go to dignityhealth.org and check out their YouTube channel. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Peter Shankman gave a shout out on Twitter to his appearance on my previous podcast, The Work Talk Show where he shared how he makes work fun. We’ll have to get you on the On Brand podcast next! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 31 Jul 2017 10:00:00 -0000 full Nick Westergaard “Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand... “Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand Marketing at Dignity Health. We discussed all of this and more on this week’s episode of the On Brand podcast.  About Mark Viden Mark Viden is charged with building a consumer brand for Dignity Health to help drive patient and physician awareness and acquisition. He oversees brand advertising for the organization, and is responsible for developing branded experiences through sports sponsorships, pop ups, and other channels. He is also the business sponsor for Dignity Health’s consumer digital engagements, including website development, social media strategies and native content development. Prior to joining Dignity Health, Viden has held a number of marketing positions both in Boston and San Francisco. He started his career at the advertising agency, Hill Holiday, and then moved on to work in the financial services industry. He also led brand development for a boutique agency that served both startups and established brands, such as NBCi, Houghton Mifflin, and Hewlett Packard. Viden received a Bachelor of Arts degree in English from Colby College in Waterville, Maine, has served on the San Francisco board of the International Association of Business Communicators, and is an active member of the Communication Leadership Exchange. Episode Highlights Branding as storytelling. “It’s all about telling stories — finding the stories” of the people whose lives your work touches. And health is a powerful part of people’s lives. “Patients want to tell their stories.” Recently, Dignity Health has actively sought patient’s stories, even using found footage in their videos. “Health is one of the most searched topics in Google.” That also creates a big disruption! Patients know more than ever before — even about marketing. “Consumers also more savvy today about advertising than ever before.” What’s missing in healthcare marketing today? “Authentic experiences. We want to start a movement.” What brand has made Mark smile recently? “Lyft — they’ve done a great job of positioning themselves as an irreverent counterpoint to Uber.” He also mentioned the recent Samsung ad, which paired an ostrich and a VR headset. To learn more, go to dignityhealth.org and check out their YouTube channel. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Peter Shankman gave a shout out on Twitter to his appearance on my previous podcast, The Work Talk Show where he shared how he makes work fun. We’ll have to get you on the On Brand podcast next! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand Marketing at Dignity Health. We discussed all of this and more on this week’s episode of the On Brand podcast.

 About Mark Viden

Mark Viden is charged with building a consumer brand for Dignity Health to help drive patient and physician awareness and acquisition. He oversees brand advertising for the organization, and is responsible for developing branded experiences through sports sponsorships, pop ups, and other channels. He is also the business sponsor for Dignity Health’s consumer digital engagements, including website development, social media strategies and native content development.

Prior to joining Dignity Health, Viden has held a number of marketing positions both in Boston and San Francisco. He started his career at the advertising agency, Hill Holiday, and then moved on to work in the financial services industry. He also led brand development for a boutique agency that served both startups and established brands, such as NBCi, Houghton Mifflin, and Hewlett Packard.

Viden received a Bachelor of Arts degree in English from Colby College in Waterville, Maine, has served on the San Francisco board of the International Association of Business Communicators, and is an active member of the Communication Leadership Exchange.

Episode Highlights

Branding as storytelling. “It’s all about telling stories — finding the stories” of the people whose lives your work touches. And health is a powerful part of people’s lives.

“Patients want to tell their stories.” Recently, Dignity Health has actively sought patient’s stories, even using found footage in their videos.

“Health is one of the most searched topics in Google.” That also creates a big disruption! Patients know more than ever before — even about marketing. “Consumers also more savvy today about advertising than ever before.”

What’s missing in healthcare marketing today? “Authentic experiences. We want to start a movement.”

What brand has made Mark smile recently? “Lyft — they’ve done a great job of positioning themselves as an irreverent counterpoint to Uber.” He also mentioned the recent Samsung ad, which paired an ostrich and a VR headset.

To learn more, go to dignityhealth.org and check out their YouTube channel.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently, Peter Shankman gave a shout out on Twitter to his appearance on my previous podcast, The Work Talk Show where he shared how he makes work fun. We’ll have to get you on the On Brand podcast next!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1959 no Designing a Sustainable, Fashion Brand with Hamilton Perkins https://onbrand.libsyn.com/designing-a-sustainable-fashion-brand-with-hamilton-perkins “The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that crafts bags from recycled plastic bottles and lined with repurposed billboards. Talk about an engaging brand story! We explored all of this and more on this week's On Brand podcast.  About Hamilton Perkins Hamilton Perkins is the founder and President of Hamilton Perkins Collection, an e-commerce retailer, offering designer travel bags at an affordable price, while holding the highest standards of social and environmental performance, accountability, and transparency. Hamilton Perkins Collection has been featured in Forbes, Fast Company, The Washington Post, and Money Magazine. Hamilton Perkins Collection has hosted trunk shows at Bloomingdale’s and was the winner of the 2016 Virginia Velocity Tour business pitch competition hosted by the Governor of the Commonwealth of Virginia. Prior to starting Hamilton Perkins Collection, Hamilton was an Investment Advisor at Merrill Lynch and, earlier, worked as an Analyst at Bank of America. He has also served in a leadership capacity with various non-profit organizations and has been recognized for his volunteer work and service hours assisting low-income populations. Hamilton is also a contributing blogger for The Huffington Post. Episode Highlights “It started with a personal problem, really.” The story of the founding of Hamilton Perkins Collection starts with the founder. “I was looking for a bag that I couldn’t find. I realized I was going to have to create it.” “I’ve always had an aesthetic.” While he worked in finance, Hamilton was always into fashion and design. “My background played into that. I’d also seen all of the waste in packaging and materials.” There had to be a better way! “The future should be made of sustainable materials.” That’s why Hamilton Perkins Collection uses recycled bottles, vinyl, and billboard in their bags. The bags are also cut and sewn in Hatai. What’s the biggest brand problem Hamilton Perkins Collection faces? “Style with a purpose can be hard to communicate.” A big focus of Hamilton’s work is stressing that people can have fashionable bags from sustainable sourcing. To learn more, go to hamiltonperkins.com, where guests of the show can save using promo code on brand. Thanks, Hamilton! As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Joe Morris gave us a shout on Twitter for our episode featuring Michael Brenner.Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Jul 2017 10:00:00 -0000 full Nick Westergaard “The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that... “The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that crafts bags from recycled plastic bottles and lined with repurposed billboards. Talk about an engaging brand story! We explored all of this and more on this week's On Brand podcast.  About Hamilton Perkins Hamilton Perkins is the founder and President of Hamilton Perkins Collection, an e-commerce retailer, offering designer travel bags at an affordable price, while holding the highest standards of social and environmental performance, accountability, and transparency. Hamilton Perkins Collection has been featured in Forbes, Fast Company, The Washington Post, and Money Magazine. Hamilton Perkins Collection has hosted trunk shows at Bloomingdale’s and was the winner of the 2016 Virginia Velocity Tour business pitch competition hosted by the Governor of the Commonwealth of Virginia. Prior to starting Hamilton Perkins Collection, Hamilton was an Investment Advisor at Merrill Lynch and, earlier, worked as an Analyst at Bank of America. He has also served in a leadership capacity with various non-profit organizations and has been recognized for his volunteer work and service hours assisting low-income populations. Hamilton is also a contributing blogger for The Huffington Post. Episode Highlights “It started with a personal problem, really.” The story of the founding of Hamilton Perkins Collection starts with the founder. “I was looking for a bag that I couldn’t find. I realized I was going to have to create it.” “I’ve always had an aesthetic.” While he worked in finance, Hamilton was always into fashion and design. “My background played into that. I’d also seen all of the waste in packaging and materials.” There had to be a better way! “The future should be made of sustainable materials.” That’s why Hamilton Perkins Collection uses recycled bottles, vinyl, and billboard in their bags. The bags are also cut and sewn in Hatai. What’s the biggest brand problem Hamilton Perkins Collection faces? “Style with a purpose can be hard to communicate.” A big focus of Hamilton’s work is stressing that people can have fashionable bags from sustainable sourcing. To learn more, go to hamiltonperkins.com, where guests of the show can save using promo code on brand. Thanks, Hamilton! As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Joe Morris gave us a shout on Twitter for our episode featuring Michael Brenner.Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that crafts bags from recycled plastic bottles and lined with repurposed billboards. Talk about an engaging brand story! We explored all of this and more on this week's On Brand podcast.

 About Hamilton Perkins

Hamilton Perkins is the founder and President of Hamilton Perkins Collection, an e-commerce retailer, offering designer travel bags at an affordable price, while holding the highest standards of social and environmental performance, accountability, and transparency.

Hamilton Perkins Collection has been featured in Forbes, Fast Company, The Washington Post, and Money Magazine. Hamilton Perkins Collection has hosted trunk shows at Bloomingdale’s and was the winner of the 2016 Virginia Velocity Tour business pitch competition hosted by the Governor of the Commonwealth of Virginia.

Prior to starting Hamilton Perkins Collection, Hamilton was an Investment Advisor at Merrill Lynch and, earlier, worked as an Analyst at Bank of America. He has also served in a leadership capacity with various non-profit organizations and has been recognized for his volunteer work and service hours assisting low-income populations. Hamilton is also a contributing blogger for The Huffington Post.

Episode Highlights

“It started with a personal problem, really.” The story of the founding of Hamilton Perkins Collection starts with the founder. “I was looking for a bag that I couldn’t find. I realized I was going to have to create it.”

“I’ve always had an aesthetic.” While he worked in finance, Hamilton was always into fashion and design. “My background played into that. I’d also seen all of the waste in packaging and materials.” There had to be a better way!

“The future should be made of sustainable materials.” That’s why Hamilton Perkins Collection uses recycled bottles, vinyl, and billboard in their bags. The bags are also cut and sewn in Hatai.

What’s the biggest brand problem Hamilton Perkins Collection faces? “Style with a purpose can be hard to communicate.” A big focus of Hamilton’s work is stressing that people can have fashionable bags from sustainable sourcing.

To learn more, go to hamiltonperkins.com, where guests of the show can save using promo code on brand. Thanks, Hamilton!

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently, Joe Morris gave us a shout on Twitter for our episode featuring Michael Brenner.Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1828 no Social Sound Bite: What Your Customers Need Most from You https://onbrand.libsyn.com/social-sound-bite-what-your-customers-need-most-from-you On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a need for speed. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite People’s Most Important Customer Experience Attribute Isn’t Changing (MarketingCharts). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 21 Jul 2017 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a need for speed. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite People’s Most Important Customer Experience Attribute Isn’t Changing (MarketingCharts). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a need for speed. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 428 no Creating Brand Homes with Experience Expert Christian Lachel https://onbrand.libsyn.com/creating-brand-homes-with-experience-expert-christian-lachel “We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of these experiences through his work at BRC Imagination Arts creating “homes” for brands like Ford and Jameson. We explored all of this and more on this week’s On Brand podcast.  About Christian Lachel Christian Lachel is a world-renowned expert at turning brands into destinations. He’s an accomplished creative director and storyteller who brings creativity, design expertise, business acumen and strategic direction to BRC Imagination Arts. Christian creates emotional experiences that help guests gain a deeper appreciation of themselves and the world. He has done this for some of the top destinations in the world, including The Heineken Experience, The Guinness Storehouse, The Ford Rouge Factory Tour, The World of Coca-Cola and Story Garden by AMOREPACIFIC. Episode Highlights What is a brand experience? If you need a lesson in brand experience 101, “It’s the spiritual home of a brand — these brand homes are really popular as they create places that celebrate the brand and the stories they bring to life.” Experience isn’t easy. “I see a lot of neat ideas in the space but do they resonate with their audience? Do they deepen advocacy? It’s not just putting your logo on a big tent at Coachella. It’s a common struggle, connecting the brand to experience.” The key to brand experience at BRC Imagination Arts. “We have a saying — the best brands celebrate the world of the audience.” If your brand has a story, you have to find how those stories connect with the values of your audience. Once you understand that, you can start to create what Lachel calls “brand souvenirs.” What brand experience does Christian love talking about? Originally from the Chicago area, Lachel had the opportunity to be a part of the team that created the Lincoln Library and Museum in Springfield, a spiritual home for the Lincoln brand. “My favorite part of any project is waiting for people to come through and seeing their faces.” What brand has made Christian smile recently? Lachel pointed us to a German ad for Volkswagen featuring horses backing up an SUV. He laughed so hard at the spot he got weird looks on the plane! More importantly, it tapped into that “sense of wit” that has been such an enduring part of the Volkswagen brand. To learn more, go to brcweb.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Kerry Gorgone gave us a shout on Twitter for our episode featuring Mack Collier. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Jul 2017 10:00:00 -0000 full Nick Westergaard “We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of... “We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of these experiences through his work at BRC Imagination Arts creating “homes” for brands like Ford and Jameson. We explored all of this and more on this week’s On Brand podcast.  About Christian Lachel Christian Lachel is a world-renowned expert at turning brands into destinations. He’s an accomplished creative director and storyteller who brings creativity, design expertise, business acumen and strategic direction to BRC Imagination Arts. Christian creates emotional experiences that help guests gain a deeper appreciation of themselves and the world. He has done this for some of the top destinations in the world, including The Heineken Experience, The Guinness Storehouse, The Ford Rouge Factory Tour, The World of Coca-Cola and Story Garden by AMOREPACIFIC. Episode Highlights What is a brand experience? If you need a lesson in brand experience 101, “It’s the spiritual home of a brand — these brand homes are really popular as they create places that celebrate the brand and the stories they bring to life.” Experience isn’t easy. “I see a lot of neat ideas in the space but do they resonate with their audience? Do they deepen advocacy? It’s not just putting your logo on a big tent at Coachella. It’s a common struggle, connecting the brand to experience.” The key to brand experience at BRC Imagination Arts. “We have a saying — the best brands celebrate the world of the audience.” If your brand has a story, you have to find how those stories connect with the values of your audience. Once you understand that, you can start to create what Lachel calls “brand souvenirs.” What brand experience does Christian love talking about? Originally from the Chicago area, Lachel had the opportunity to be a part of the team that created the Lincoln Library and Museum in Springfield, a spiritual home for the Lincoln brand. “My favorite part of any project is waiting for people to come through and seeing their faces.” What brand has made Christian smile recently? Lachel pointed us to a German ad for Volkswagen featuring horses backing up an SUV. He laughed so hard at the spot he got weird looks on the plane! More importantly, it tapped into that “sense of wit” that has been such an enduring part of the Volkswagen brand. To learn more, go to brcweb.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Kerry Gorgone gave us a shout on Twitter for our episode featuring Mack Collier. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of these experiences through his work at BRC Imagination Arts creating “homes” for brands like Ford and Jameson. We explored all of this and more on this week’s On Brand podcast.

 About Christian Lachel

Christian Lachel is a world-renowned expert at turning brands into destinations. He’s an accomplished creative director and storyteller who brings creativity, design expertise, business acumen and strategic direction to BRC Imagination Arts. Christian creates emotional experiences that help guests gain a deeper appreciation of themselves and the world. He has done this for some of the top destinations in the world, including The Heineken Experience, The Guinness Storehouse, The Ford Rouge Factory Tour, The World of Coca-Cola and Story Garden by AMOREPACIFIC.

Episode Highlights

What is a brand experience? If you need a lesson in brand experience 101, “It’s the spiritual home of a brand — these brand homes are really popular as they create places that celebrate the brand and the stories they bring to life.”

Experience isn’t easy. “I see a lot of neat ideas in the space but do they resonate with their audience? Do they deepen advocacy? It’s not just putting your logo on a big tent at Coachella. It’s a common struggle, connecting the brand to experience.”

The key to brand experience at BRC Imagination Arts. “We have a saying — the best brands celebrate the world of the audience.” If your brand has a story, you have to find how those stories connect with the values of your audience. Once you understand that, you can start to create what Lachel calls “brand souvenirs.”

What brand experience does Christian love talking about? Originally from the Chicago area, Lachel had the opportunity to be a part of the team that created the Lincoln Library and Museum in Springfield, a spiritual home for the Lincoln brand. “My favorite part of any project is waiting for people to come through and seeing their faces.”

What brand has made Christian smile recently? Lachel pointed us to a German ad for Volkswagen featuring horses backing up an SUV. He laughed so hard at the spot he got weird looks on the plane! More importantly, it tapped into that “sense of wit” that has been such an enduring part of the Volkswagen brand.

To learn more, go to brcweb.com.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently, Kerry Gorgone gave us a shout on Twitter for our episode featuring Mack Collier. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1933 no Brand Leadership Through Employee Engagement with Michael Brenner https://onbrand.libsyn.com/brand-leadership-through-employee-engagement-with-michael-brenner “As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations understand how they can build a better brand by answering the tough questions on strategy and leadership. We discussed all of this and more on this week’s episode of the On Brand podcast.  About Michael Brenner Michael Brenner is a globally-recognized keynote speaker, author and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and by Forbes as a top CMO Influencer. Episode Highlights What big issue to marketing leaders face today? “I sense a lot of fear. Coca-Cola got rid of their CMO role recently. I joke sometimes that marketing has a marketing problem. We do better through leadership and innovation. And innovation doesn’t always come from the marketing department.” Mind = Blown. “Can I blow your mind for a second? As marketing leaders, we have to give up control.” Because human interaction is so important in brand building today, “We’re seeing HR become the new marketing department.” Your employees are the best way to tap into your customers. Speaking of your employees … “The average employee has 10 times as many connections as any brand. Plus, 3% of your employees are responsible for 30% of your website traffic.” What happens when you amplify this? Michael’s NPS for employee engagement. Everyone knows the Net Promoter Score or NPS. Well, Brenner has developed something similar to offer insight on employee engagement. “You have to ask employees if they feel that their ideas are encouraged. There’s a 100% correlation between employees having their ideas heard and having more loyal customers.” What brand has made Michael smile recently? “Amazon has changed my life.” Whether it’s delivering toilet paper to his house with four kids (as someone with five kids, I understand paper consumption) or helping his mom find an iPhone case, Amazon makes Michael — and many of us — smile on a regular basis. To learn more, go to the Marketing Insider Group website or follow Michael on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Jul 2017 10:00:00 -0000 full Nick Westergaard “As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations... “As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations understand how they can build a better brand by answering the tough questions on strategy and leadership. We discussed all of this and more on this week’s episode of the On Brand podcast.  About Michael Brenner Michael Brenner is a globally-recognized keynote speaker, author and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and by Forbes as a top CMO Influencer. Episode Highlights What big issue to marketing leaders face today? “I sense a lot of fear. Coca-Cola got rid of their CMO role recently. I joke sometimes that marketing has a marketing problem. We do better through leadership and innovation. And innovation doesn’t always come from the marketing department.” Mind = Blown. “Can I blow your mind for a second? As marketing leaders, we have to give up control.” Because human interaction is so important in brand building today, “We’re seeing HR become the new marketing department.” Your employees are the best way to tap into your customers. Speaking of your employees … “The average employee has 10 times as many connections as any brand. Plus, 3% of your employees are responsible for 30% of your website traffic.” What happens when you amplify this? Michael’s NPS for employee engagement. Everyone knows the Net Promoter Score or NPS. Well, Brenner has developed something similar to offer insight on employee engagement. “You have to ask employees if they feel that their ideas are encouraged. There’s a 100% correlation between employees having their ideas heard and having more loyal customers.” What brand has made Michael smile recently? “Amazon has changed my life.” Whether it’s delivering toilet paper to his house with four kids (as someone with five kids, I understand paper consumption) or helping his mom find an iPhone case, Amazon makes Michael — and many of us — smile on a regular basis. To learn more, go to the Marketing Insider Group website or follow Michael on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations understand how they can build a better brand by answering the tough questions on strategy and leadership. We discussed all of this and more on this week’s episode of the On Brand podcast.

 About Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and by Forbes as a top CMO Influencer.

Episode Highlights

What big issue to marketing leaders face today? “I sense a lot of fear. Coca-Cola got rid of their CMO role recently. I joke sometimes that marketing has a marketing problem. We do better through leadership and innovation. And innovation doesn’t always come from the marketing department.”

Mind = Blown. “Can I blow your mind for a second? As marketing leaders, we have to give up control.” Because human interaction is so important in brand building today, “We’re seeing HR become the new marketing department.” Your employees are the best way to tap into your customers.

Speaking of your employees … “The average employee has 10 times as many connections as any brand. Plus, 3% of your employees are responsible for 30% of your website traffic.” What happens when you amplify this?

Michael’s NPS for employee engagement. Everyone knows the Net Promoter Score or NPS. Well, Brenner has developed something similar to offer insight on employee engagement. “You have to ask employees if they feel that their ideas are encouraged. There’s a 100% correlation between employees having their ideas heard and having more loyal customers.”

What brand has made Michael smile recently? “Amazon has changed my life.” Whether it’s delivering toilet paper to his house with four kids (as someone with five kids, I understand paper consumption) or helping his mom find an iPhone case, Amazon makes Michael — and many of us — smile on a regular basis.

To learn more, go to the Marketing Insider Group website or follow Michael on Twitter.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1862 no Why You Should Build a Free Range Brand with Nicole Ertas https://onbrand.libsyn.com/why-you-should-build-a-free-range-brand-with-nicole-ertas “You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why she helps companies like Wrigley, Johnson & Johnson, and General Mills become what she calls “Free Range Brands.” This is also the focus of her new book. We spoke about all of this and more on this week’s On Brand podcast. About Nicole Ertas Nicole Ertas is a recognized global brand strategist, best-selling author, and speaker who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Beam Suntory, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Con Agra, Kraft, and Nestle. Nicole’s success in global innovation and brand leadership gained her recognition in Forbes, The New York Times and selected to be one of Crain’s Chicago “40 Under 40.” Based in Chicago, she and her team transform brands and cultures and train business teams to become Free Range Thinkers to thrive in the age of unpredictability. Free Range Brands is available on Amazon or you can sign up for free tips and tricks on how to Build a Free Range Brand at www.freerangebrands.com. Episode Highlights So what is a Free Range Thinker and a Free Range Brand? “It’s preparing for unpredictability. You have to be able to let go today.” We’re not in control of the ecosystem in which our brands exist today. “The old way simply isn’t working anymore.” How do you create a Free Range Brand? “There are two very distinct objectives — authenticity and relevancy. And sometimes these are at odds with each other as authenticity is very static. Today you also have to be a part of what’s going on in the world around you.” So who is an example of a Free Range Brand? “To see this you can ask yourself, ‘Who is the hero of the (brand) story?’” Traditionally, it’s been the brand. Not so, anymore. “You have to make your community the hero of your story.” Ertas advises brands to create multiple “entry points” for accessing the brand story. Taco Bell is a Free Range Brand. They’ve used their 7,000 stores to create a “cult of food.” They understand something else that’s important for brands to have — a brand purpose. What brand has made Nicole smile recently? “Dollar Shave Club’s ‘Butter Safe Than Sorry’ campaign. I love brands that are spot on with who they are. There are some … suggestive fruit arrangements.” You can see for yourself below. To learn more, go to freerangebrands.com or follow @freerangebrands on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Jun 2017 10:00:00 -0000 full Nick Westergaard “You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why... “You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why she helps companies like Wrigley, Johnson & Johnson, and General Mills become what she calls “Free Range Brands.” This is also the focus of her new book. We spoke about all of this and more on this week’s On Brand podcast. About Nicole Ertas Nicole Ertas is a recognized global brand strategist, best-selling author, and speaker who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Beam Suntory, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Con Agra, Kraft, and Nestle. Nicole’s success in global innovation and brand leadership gained her recognition in Forbes, The New York Times and selected to be one of Crain’s Chicago “40 Under 40.” Based in Chicago, she and her team transform brands and cultures and train business teams to become Free Range Thinkers to thrive in the age of unpredictability. Free Range Brands is available on Amazon or you can sign up for free tips and tricks on how to Build a Free Range Brand at www.freerangebrands.com. Episode Highlights So what is a Free Range Thinker and a Free Range Brand? “It’s preparing for unpredictability. You have to be able to let go today.” We’re not in control of the ecosystem in which our brands exist today. “The old way simply isn’t working anymore.” How do you create a Free Range Brand? “There are two very distinct objectives — authenticity and relevancy. And sometimes these are at odds with each other as authenticity is very static. Today you also have to be a part of what’s going on in the world around you.” So who is an example of a Free Range Brand? “To see this you can ask yourself, ‘Who is the hero of the (brand) story?’” Traditionally, it’s been the brand. Not so, anymore. “You have to make your community the hero of your story.” Ertas advises brands to create multiple “entry points” for accessing the brand story. Taco Bell is a Free Range Brand. They’ve used their 7,000 stores to create a “cult of food.” They understand something else that’s important for brands to have — a brand purpose. What brand has made Nicole smile recently? “Dollar Shave Club’s ‘Butter Safe Than Sorry’ campaign. I love brands that are spot on with who they are. There are some … suggestive fruit arrangements.” You can see for yourself below. To learn more, go to freerangebrands.com or follow @freerangebrands on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices “You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why she helps companies like Wrigley, Johnson & Johnson, and General Mills become what she calls “Free Range Brands.” This is also the focus of her new book. We spoke about all of this and more on this week’s On Brand podcast.

About Nicole Ertas

Nicole Ertas is a recognized global brand strategist, best-selling author, and speaker who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Beam Suntory, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Con Agra, Kraft, and Nestle.

Nicole’s success in global innovation and brand leadership gained her recognition in Forbes, The New York Times and selected to be one of Crain’s Chicago “40 Under 40.”

Based in Chicago, she and her team transform brands and cultures and train business teams to become Free Range Thinkers to thrive in the age of unpredictability.

Free Range Brands is available on Amazon or you can sign up for free tips and tricks on how to Build a Free Range Brand at www.freerangebrands.com.

Episode Highlights

So what is a Free Range Thinker and a Free Range Brand? “It’s preparing for unpredictability. You have to be able to let go today.” We’re not in control of the ecosystem in which our brands exist today. “The old way simply isn’t working anymore.”

How do you create a Free Range Brand? “There are two very distinct objectives — authenticity and relevancy. And sometimes these are at odds with each other as authenticity is very static. Today you also have to be a part of what’s going on in the world around you.”

So who is an example of a Free Range Brand? “To see this you can ask yourself, ‘Who is the hero of the (brand) story?’” Traditionally, it’s been the brand. Not so, anymore. “You have to make your community the hero of your story.” Ertas advises brands to create multiple “entry points” for accessing the brand story.

Taco Bell is a Free Range Brand. They’ve used their 7,000 stores to create a “cult of food.” They understand something else that’s important for brands to have — a brand purpose.

What brand has made Nicole smile recently? “Dollar Shave Club’s ‘Butter Safe Than Sorry’ campaign. I love brands that are spot on with who they are. There are some … suggestive fruit arrangements.” You can see for yourself below.

To learn more, go to freerangebrands.com or follow @freerangebrands on Twitter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1867 no Social Sound Bite: Most Lack Confidence in Social Media ROI https://onbrand.libsyn.com/social-sound-bite-most-lack-confidence-in-social-media-roi On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren't confident in their ROI measurement. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Social Media Trends: Which Platforms and Content Types Are Gaining Favor? (MarketingCharts). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Jun 2017 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren't confident in their ROI measurement.... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren't confident in their ROI measurement. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Social Media Trends: Which Platforms and Content Types Are Gaining Favor? (MarketingCharts). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren't confident in their ROI measurement. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 413 no Social Sound Bite: Top 7 Findings of Mary Meeker’s Internet Trends 2017 https://onbrand.libsyn.com/social-sound-bite-top-7-findings-of-mary-meekers-internet-trends-2017 On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins' Mary Meeker in her annual report of Internet Trends. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Check out the full report — Internet Trends 2017 (Kleiner Perkins). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Jun 2017 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins' Mary Meeker in her annual report of Internet Trends. Listen for the full sound bite and... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins' Mary Meeker in her annual report of Internet Trends. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Check out the full report — Internet Trends 2017 (Kleiner Perkins). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins' Mary Meeker in her annual report of Internet Trends. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

  • Check out the full report — Internet Trends 2017 (Kleiner Perkins).
  • Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.
  • Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 338 no How to Listen for Brand Advocates with Mack Collier https://onbrand.libsyn.com/how-to-listen-for-brand-advocates-with-mack-collier "It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He's also the author of the book, Think Like a Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. We discussed all of this and more on this week’s episode of the On Brand podcast.  About Mack Collier Recognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack Collier is a social media strategist, trainer, and speaker located in Alabama that specializes in helping companies better connect with its customers via social media and digital marketing channels. His clients include businesses of all sizes, from sole proprietorships to Fortune 100 companies. Some of the companies Mack has worked with include Dell, Adobe, Paper.li, Red Lion Hotels, Club Med, and much more. Mack is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Content Marketing World, and Social Media Tourism Symposium. Additionally, Mack has spoken and trained on-site with companies such as Delphi, BazaarVoice, Dell, Utica National Insurance Group and much more. Additionally, Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, Time Magazine, USA Today, CNBC, ESPN, The Washington Post, CNET and Entrepreneur Magazine. His first business book, Think Like A Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans was published in 2013 by McGraw-Hill and is an Amazon Best Seller. Episode Highlights BREAKING NEWS – You don't have to be everywhere! "In 2008–2010, there was a social media land grab with new networks coming out almost weekly. And everybody was on them for about a week!" Mack pointed out that we only have so much time for so many tools. We have to take time and figure out what works best and when. How can brand builders today keep up with all of the shiny new things out there? "If you understand the behavior — the 'why' behind something — you can spot the trends." Forget about all of the social networks your customers are on. Instead, focus on what they're doing there. What are they getting from the experience? How can you create brand ambassadors and brand advocacy? One thing Mack pointed us to was not missing the potential ambassadors you already have, who already love you. "You have to listen first." Where to start ... "It takes time to cultivate relationships. That's why my advice is to start small and then go big if you can." What brand has made Mack smile recently? Collier shared a story on how the small town where he lives saved him from having to go to the Walmart Super Center by adding a Publix. "It's a completely different customer experience. They're just nailing the basics." To learn more, go to mackcollier.com. You can also follow #Blogchat Sunday nights at 8 PM Central on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Jun 2017 10:00:00 -0000 full Nick Westergaard "It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009.... "It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He's also the author of the book, Think Like a Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. We discussed all of this and more on this week’s episode of the On Brand podcast.  About Mack Collier Recognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack Collier is a social media strategist, trainer, and speaker located in Alabama that specializes in helping companies better connect with its customers via social media and digital marketing channels. His clients include businesses of all sizes, from sole proprietorships to Fortune 100 companies. Some of the companies Mack has worked with include Dell, Adobe, Paper.li, Red Lion Hotels, Club Med, and much more. Mack is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Content Marketing World, and Social Media Tourism Symposium. Additionally, Mack has spoken and trained on-site with companies such as Delphi, BazaarVoice, Dell, Utica National Insurance Group and much more. Additionally, Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, Time Magazine, USA Today, CNBC, ESPN, The Washington Post, CNET and Entrepreneur Magazine. His first business book, Think Like A Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans was published in 2013 by McGraw-Hill and is an Amazon Best Seller. Episode Highlights BREAKING NEWS – You don't have to be everywhere! "In 2008–2010, there was a social media land grab with new networks coming out almost weekly. And everybody was on them for about a week!" Mack pointed out that we only have so much time for so many tools. We have to take time and figure out what works best and when. How can brand builders today keep up with all of the shiny new things out there? "If you understand the behavior — the 'why' behind something — you can spot the trends." Forget about all of the social networks your customers are on. Instead, focus on what they're doing there. What are they getting from the experience? How can you create brand ambassadors and brand advocacy? One thing Mack pointed us to was not missing the potential ambassadors you already have, who already love you. "You have to listen first." Where to start ... "It takes time to cultivate relationships. That's why my advice is to start small and then go big if you can." What brand has made Mack smile recently? Collier shared a story on how the small town where he lives saved him from having to go to the Walmart Super Center by adding a Publix. "It's a completely different customer experience. They're just nailing the basics." To learn more, go to mackcollier.com. You can also follow #Blogchat Sunday nights at 8 PM Central on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices "It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He's also the author of the book, Think Like a Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. We discussed all of this and more on this week’s episode of the On Brand podcast.

 About Mack Collier

Recognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack Collier is a social media strategist, trainer, and speaker located in Alabama that specializes in helping companies better connect with its customers via social media and digital marketing channels. His clients include businesses of all sizes, from sole proprietorships to Fortune 100 companies. Some of the companies Mack has worked with include Dell, Adobe, Paper.li, Red Lion Hotels, Club Med, and much more.

Mack is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Content Marketing World, and Social Media Tourism Symposium. Additionally, Mack has spoken and trained on-site with companies such as Delphi, BazaarVoice, Dell, Utica National Insurance Group and much more.

Additionally, Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, Time Magazine, USA Today, CNBC, ESPN, The Washington Post, CNET and Entrepreneur Magazine. His first business book, Think Like A Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans was published in 2013 by McGraw-Hill and is an Amazon Best Seller.

Episode Highlights

BREAKING NEWS – You don't have to be everywhere! "In 2008–2010, there was a social media land grab with new networks coming out almost weekly. And everybody was on them for about a week!" Mack pointed out that we only have so much time for so many tools. We have to take time and figure out what works best and when.

How can brand builders today keep up with all of the shiny new things out there? "If you understand the behavior — the 'why' behind something — you can spot the trends." Forget about all of the social networks your customers are on. Instead, focus on what they're doing there. What are they getting from the experience?

How can you create brand ambassadors and brand advocacy? One thing Mack pointed us to was not missing the potential ambassadors you already have, who already love you. "You have to listen first."

Where to start ... "It takes time to cultivate relationships. That's why my advice is to start small and then go big if you can."

What brand has made Mack smile recently? Collier shared a story on how the small town where he lives saved him from having to go to the Walmart Super Center by adding a Publix. "It's a completely different customer experience. They're just nailing the basics."

To learn more, go to mackcollier.com. You can also follow #Blogchat Sunday nights at 8 PM Central on Twitter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2063 no Social Sound Bite: The Reports of Facebook’s Death Are Exaggerated https://onbrand.libsyn.com/social-sound-bite-the-reports-of-facebooks-death-are-exaggerated On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. It’s alive and well and where most of us are getting are news. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Facebook Remains the Dominant Social Platform (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Jun 2017 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. It’s alive and well and where... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. It’s alive and well and where most of us are getting are news. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Facebook Remains the Dominant Social Platform (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. It’s alive and well and where most of us are getting are news. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 291 no Social Sound Bite: Customers Don't Like When You're Snarky https://onbrand.libsyn.com/social-sound-bite-customers-dont-like-when-youre-snarky On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think twice before getting snarky. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite New Research Shows Consumers Prefer Help Over Witty Comebacks (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 26 May 2017 17:09:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think twice... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think twice before getting snarky. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite New Research Shows Consumers Prefer Help Over Witty Comebacks (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think twice before getting snarky. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 397 no A Healthcare Branding Prescription from Vince Parry https://onbrand.libsyn.com/a-healthcare-branding-prescription-from-vince-parry "Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and Prozac. He has also been instrumental in transforming the way society is educated about illness and the possible options for relief. We discussed all of this and more on this week’s episode of the On Brand podcast.  About Vince Parry Vince Parry, a 30-year veteran of the health and wellness communications industry is the founder of the Parry Branding Group. Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service, and product brands. He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessy. Vince has appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding. He’s also the author of Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them. Episode Highlights Why is healthcare branding so different? “The big difference between consumer branding and healthcare branding is that consumer branding is a celebration of self. The new iPhone reinforces your identity. With healthcare branding, it restores your identity. It restores what an illness has taken away. It’s a protection.” Healthcare branding and storytelling. “Illness is a great drama.” That’s because it comes with an antagonist. Something else that you’re fighting against. “Take overactive bladder vs. incontinence. Overactive bladder personifies the illness.” “You can’t walk into a store and buy Lipitor.” We talked extensively about the challenge pharmaceutical marketing presents as the end-user can’t buy the product. But they can ask the physician. Vince stressed that you still need to educate the doctors on the drugs and illnesses as they don’t like being uninformed. What can other businesses learn from healthcare branding and marketing? You have to learn about your customers and asking questions is the best way to do that. “But you can’t ask direct questions like ‘How do you feel about this?’” Consumers today are informed about market research and can inadvertently skew their responses. That’s why you need to approach them in an indirect manner. What brand has made Vince smile recently? “If it’s a real smile I’d say the New York Yankees — because they’re my team, my brand.” Then Vince pointed us to more of a “shaking my head” smile at pharmaceutical brand Movantik, for their creation of the concept of opioid-induced constipation. “You mean … constipation?!?!” joked Vince. To learn more, go to parrybranding.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 May 2017 10:00:00 -0000 full Nick Westergaard "Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and... "Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and Prozac. He has also been instrumental in transforming the way society is educated about illness and the possible options for relief. We discussed all of this and more on this week’s episode of the On Brand podcast.  About Vince Parry Vince Parry, a 30-year veteran of the health and wellness communications industry is the founder of the Parry Branding Group. Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service, and product brands. He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessy. Vince has appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding. He’s also the author of Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them. Episode Highlights Why is healthcare branding so different? “The big difference between consumer branding and healthcare branding is that consumer branding is a celebration of self. The new iPhone reinforces your identity. With healthcare branding, it restores your identity. It restores what an illness has taken away. It’s a protection.” Healthcare branding and storytelling. “Illness is a great drama.” That’s because it comes with an antagonist. Something else that you’re fighting against. “Take overactive bladder vs. incontinence. Overactive bladder personifies the illness.” “You can’t walk into a store and buy Lipitor.” We talked extensively about the challenge pharmaceutical marketing presents as the end-user can’t buy the product. But they can ask the physician. Vince stressed that you still need to educate the doctors on the drugs and illnesses as they don’t like being uninformed. What can other businesses learn from healthcare branding and marketing? You have to learn about your customers and asking questions is the best way to do that. “But you can’t ask direct questions like ‘How do you feel about this?’” Consumers today are informed about market research and can inadvertently skew their responses. That’s why you need to approach them in an indirect manner. What brand has made Vince smile recently? “If it’s a real smile I’d say the New York Yankees — because they’re my team, my brand.” Then Vince pointed us to more of a “shaking my head” smile at pharmaceutical brand Movantik, for their creation of the concept of opioid-induced constipation. “You mean … constipation?!?!” joked Vince. To learn more, go to parrybranding.com. Learn more about your ad choices. Visit megaphone.fm/adchoices "Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and Prozac. He has also been instrumental in transforming the way society is educated about illness and the possible options for relief. We discussed all of this and more on this week’s episode of the On Brand podcast.

 About Vince Parry

Vince Parry, a 30-year veteran of the health and wellness communications industry is the founder of the Parry Branding Group. Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service, and product brands. He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessy.

Vince has appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding. He’s also the author of Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them.

Episode Highlights

Why is healthcare branding so different? “The big difference between consumer branding and healthcare branding is that consumer branding is a celebration of self. The new iPhone reinforces your identity. With healthcare branding, it restores your identity. It restores what an illness has taken away. It’s a protection.”

Healthcare branding and storytelling. “Illness is a great drama.” That’s because it comes with an antagonist. Something else that you’re fighting against. “Take overactive bladder vs. incontinence. Overactive bladder personifies the illness.”

“You can’t walk into a store and buy Lipitor.” We talked extensively about the challenge pharmaceutical marketing presents as the end-user can’t buy the product. But they can ask the physician. Vince stressed that you still need to educate the doctors on the drugs and illnesses as they don’t like being uninformed.

What can other businesses learn from healthcare branding and marketing? You have to learn about your customers and asking questions is the best way to do that. “But you can’t ask direct questions like ‘How do you feel about this?’” Consumers today are informed about market research and can inadvertently skew their responses. That’s why you need to approach them in an indirect manner.

What brand has made Vince smile recently? “If it’s a real smile I’d say the New York Yankees — because they’re my team, my brand.” Then Vince pointed us to more of a “shaking my head” smile at pharmaceutical brand Movantik, for their creation of the concept of opioid-induced constipation. “You mean … constipation?!?!” joked Vince.

To learn more, go to parrybranding.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2105 no Social Sound Bite: Snapchat's Millennial Users Remain Loyal https://onbrand.libsyn.com/social-sound-bite-snapchats-millennial-users-remain-loyal On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data on Snapchat's users following the growth Instagram has experienced since copying Snapchat adding a stories feature of their own. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Snapchat users stay loyal, but Instagram could block its growth (TechCrunch). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more.  Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 19 May 2017 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data on Snapchat's users following the growth Instagram has experienced since copying Snapchat adding a stories feature of their own.... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data on Snapchat's users following the growth Instagram has experienced since copying Snapchat adding a stories feature of their own. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Snapchat users stay loyal, but Instagram could block its growth (TechCrunch). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more.  Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data on Snapchat's users following the growth Instagram has experienced since copying Snapchat adding a stories feature of their own. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 319 no Personal Branding from A to Z with Barry Feldman https://onbrand.libsyn.com/personal-branding-from-a-to-z-with-barry-feldman “There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence matters more and more for brands. Barry Feldman’s new book, The Road to Recognition, provides a handy reference guide for those building new personal brands as well as seasoned personal brands. We discussed all of this and more on this week’s episode of the On Brand podcast. About Barry Feldman Barry Feldman is a copywriter, content marketing strategist, digital marketing consultant, blogger, speaker, and podcaster. Barry is a voice of authority in personal branding, SEO, content marketing, copywriting, and social media marketing. He works with companies big and small all over the globe to plan and create content that matters, guiding clients in their efforts to drive more traffic, leads and sales via their digital marketing efforts. Barry’s “the marketer’s marketer,” providing creative direction to many of the world’s top martech brands, marketing service providers and digital media agencies. Barry publishes regularly on The Point at Feldman Creative and contributes to many of the world’s leading digital marketing publications. Episode Highlights “It can be scary to set your people free,” Barry noted while talking about concerns over personal branding. However, it’s a natural progression. Many had concerns about turning employees loose on social media. In both cases, the reward to the brand can be greater than the risk. It all started with an infographic. As Barry shared, the idea for The Road to Recognition started with an infographic he and co-author Seth Price developed on personal branding (below). However, they organized it in a unique way … The A to Z guide … Both the infographic and the book are organized alphabetically with a table of contents that leads with A is for Authenticity, B is for Blog, C is for Content and so on. Beyond being a handy organizational tool, this also makes the book easy to reference on the go. Need help with video for your personal brand? There’s a chapter on that. Need help with email? They’ve got that too. Who are some of Barry’s favorite personal brands? He mentioned Ann Handley, Michael Brenner, Brian Dean from Backlinko, and Andy Crestodina. I threw in Neil deGrasse Tyson as a favorite of mine for good measure. What brand has made Barry smile recently? Barry pointed us to Dollar Shave Club for their hard copy “Bathroom Minutes” newsletters that they send out with their shipments each month. He also smiles at Amazon for delivering exceptional customer service in spite of the size and scope of the company. To learn more, go to the Feldman Creative site or theroadtorecognition.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Sean Carpenter gave us a shout on Twitter for our episode featuring Maker’s Mark Chairmen Emeritus Bill Samuels, Jr. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 May 2017 10:00:00 -0000 full Nick Westergaard “There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence... “There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence matters more and more for brands. Barry Feldman’s new book, The Road to Recognition, provides a handy reference guide for those building new personal brands as well as seasoned personal brands. We discussed all of this and more on this week’s episode of the On Brand podcast. About Barry Feldman Barry Feldman is a copywriter, content marketing strategist, digital marketing consultant, blogger, speaker, and podcaster. Barry is a voice of authority in personal branding, SEO, content marketing, copywriting, and social media marketing. He works with companies big and small all over the globe to plan and create content that matters, guiding clients in their efforts to drive more traffic, leads and sales via their digital marketing efforts. Barry’s “the marketer’s marketer,” providing creative direction to many of the world’s top martech brands, marketing service providers and digital media agencies. Barry publishes regularly on The Point at Feldman Creative and contributes to many of the world’s leading digital marketing publications. Episode Highlights “It can be scary to set your people free,” Barry noted while talking about concerns over personal branding. However, it’s a natural progression. Many had concerns about turning employees loose on social media. In both cases, the reward to the brand can be greater than the risk. It all started with an infographic. As Barry shared, the idea for The Road to Recognition started with an infographic he and co-author Seth Price developed on personal branding (below). However, they organized it in a unique way … The A to Z guide … Both the infographic and the book are organized alphabetically with a table of contents that leads with A is for Authenticity, B is for Blog, C is for Content and so on. Beyond being a handy organizational tool, this also makes the book easy to reference on the go. Need help with video for your personal brand? There’s a chapter on that. Need help with email? They’ve got that too. Who are some of Barry’s favorite personal brands? He mentioned Ann Handley, Michael Brenner, Brian Dean from Backlinko, and Andy Crestodina. I threw in Neil deGrasse Tyson as a favorite of mine for good measure. What brand has made Barry smile recently? Barry pointed us to Dollar Shave Club for their hard copy “Bathroom Minutes” newsletters that they send out with their shipments each month. He also smiles at Amazon for delivering exceptional customer service in spite of the size and scope of the company. To learn more, go to the Feldman Creative site or theroadtorecognition.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Sean Carpenter gave us a shout on Twitter for our episode featuring Maker’s Mark Chairmen Emeritus Bill Samuels, Jr. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence matters more and more for brands. Barry Feldman’s new book, The Road to Recognition, provides a handy reference guide for those building new personal brands as well as seasoned personal brands. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Barry Feldman

Barry Feldman is a copywriter, content marketing strategist, digital marketing consultant, blogger, speaker, and podcaster. Barry is a voice of authority in personal branding, SEO, content marketing, copywriting, and social media marketing.

He works with companies big and small all over the globe to plan and create content that matters, guiding clients in their efforts to drive more traffic, leads and sales via their digital marketing efforts. Barry’s “the marketer’s marketer,” providing creative direction to many of the world’s top martech brands, marketing service providers and digital media agencies.

Barry publishes regularly on The Point at Feldman Creative and contributes to many of the world’s leading digital marketing publications.

Episode Highlights

“It can be scary to set your people free,” Barry noted while talking about concerns over personal branding. However, it’s a natural progression. Many had concerns about turning employees loose on social media. In both cases, the reward to the brand can be greater than the risk.

It all started with an infographic. As Barry shared, the idea for The Road to Recognition started with an infographic he and co-author Seth Price developed on personal branding (below). However, they organized it in a unique way …

The A to Z guide … Both the infographic and the book are organized alphabetically with a table of contents that leads with A is for Authenticity, B is for Blog, C is for Content and so on. Beyond being a handy organizational tool, this also makes the book easy to reference on the go. Need help with video for your personal brand? There’s a chapter on that. Need help with email? They’ve got that too.

Who are some of Barry’s favorite personal brands? He mentioned Ann Handley, Michael Brenner, Brian Dean from Backlinko, and Andy Crestodina. I threw in Neil deGrasse Tyson as a favorite of mine for good measure.

What brand has made Barry smile recently? Barry pointed us to Dollar Shave Club for their hard copy “Bathroom Minutes” newsletters that they send out with their shipments each month. He also smiles at Amazon for delivering exceptional customer service in spite of the size and scope of the company.

To learn more, go to the Feldman Creative site or theroadtorecognition.com.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently, Sean Carpenter gave us a shout on Twitter for our episode featuring Maker’s Mark Chairmen Emeritus Bill Samuels, Jr. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2462 no Preparing Your Brand for Wilderness Survival with Jonathan David Lewis https://onbrand.libsyn.com/preparing-your-brand-for-wilderness-survival-with-jonathan-david-lewis “Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this new normal we find ourselves in “the wild.” This is the focus of his new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. We chatted about survival, leadership, and how your brand can avoid walking in circles on this week’s episode of the On Brand podcast.  About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Episode Highlights What happens when we find ourselves and our businesses in this chaotic wild? “We’re overwhelmed. There are seven factors that affect business growth. Three are external — the economy, aggressive competition, and industry disruption. The other four are internal factors.” These can be especially damaging for brands today. “The wild turns brands wild.” We get erratic and inconsistent. “What used to work — things like size — are a vulnerability today. And when you’re lost, you lose your confidence and increase your fear.” What do most of us do when we’re lost in the wild? Lewis pointed us to the research of Dr. John Leach, one of the world’s leading experts on survival psychology, noting the 10-80-10 theory. This states that in survival situations, 10% are prepared, 80% are paralyzed, and 10% panic. “Fight, flight, and freeze. You see this in brands too — especially recently with United and Pepsi.” So, what do you do when you discover that you’re lost as a brand? “STOP. It’s the hardest thing to do. It’s an acronym survivalists use — Stop, Think, Observe, Plan. Take the time to orient yourself. That’s how you avoid walking in circles.” What brand has made Jonathan smile recently? “I’d have to say Carls Jr.” Lewis cited their abandonment of their previous sex-focused strategy. Go Daddy has done something similar as well, trading the axiom of “sex sells” for telling better stories about small business websites. To learn more, go to jonathandavidlewis.com and you can check out the book on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 May 2017 10:00:00 -0000 full Nick Westergaard “Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at... “Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this new normal we find ourselves in “the wild.” This is the focus of his new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. We chatted about survival, leadership, and how your brand can avoid walking in circles on this week’s episode of the On Brand podcast.  About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Episode Highlights What happens when we find ourselves and our businesses in this chaotic wild? “We’re overwhelmed. There are seven factors that affect business growth. Three are external — the economy, aggressive competition, and industry disruption. The other four are internal factors.” These can be especially damaging for brands today. “The wild turns brands wild.” We get erratic and inconsistent. “What used to work — things like size — are a vulnerability today. And when you’re lost, you lose your confidence and increase your fear.” What do most of us do when we’re lost in the wild? Lewis pointed us to the research of Dr. John Leach, one of the world’s leading experts on survival psychology, noting the 10-80-10 theory. This states that in survival situations, 10% are prepared, 80% are paralyzed, and 10% panic. “Fight, flight, and freeze. You see this in brands too — especially recently with United and Pepsi.” So, what do you do when you discover that you’re lost as a brand? “STOP. It’s the hardest thing to do. It’s an acronym survivalists use — Stop, Think, Observe, Plan. Take the time to orient yourself. That’s how you avoid walking in circles.” What brand has made Jonathan smile recently? “I’d have to say Carls Jr.” Lewis cited their abandonment of their previous sex-focused strategy. Go Daddy has done something similar as well, trading the axiom of “sex sells” for telling better stories about small business websites. To learn more, go to jonathandavidlewis.com and you can check out the book on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices “Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this new normal we find ourselves in “the wild.” This is the focus of his new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. We chatted about survival, leadership, and how your brand can avoid walking in circles on this week’s episode of the On Brand podcast. 

About Jonathan David Lewis

The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world.

As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.

A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.

Episode Highlights

What happens when we find ourselves and our businesses in this chaotic wild? “We’re overwhelmed. There are seven factors that affect business growth. Three are external — the economy, aggressive competition, and industry disruption. The other four are internal factors.” These can be especially damaging for brands today.

“The wild turns brands wild.” We get erratic and inconsistent. “What used to work — things like size — are a vulnerability today. And when you’re lost, you lose your confidence and increase your fear.”

What do most of us do when we’re lost in the wild? Lewis pointed us to the research of Dr. John Leach, one of the world’s leading experts on survival psychology, noting the 10-80-10 theory. This states that in survival situations, 10% are prepared, 80% are paralyzed, and 10% panic. “Fight, flight, and freeze. You see this in brands too — especially recently with United and Pepsi.”

So, what do you do when you discover that you’re lost as a brand? “STOP. It’s the hardest thing to do. It’s an acronym survivalists use — Stop, Think, Observe, Plan. Take the time to orient yourself. That’s how you avoid walking in circles.”

What brand has made Jonathan smile recently? “I’d have to say Carls Jr.” Lewis cited their abandonment of their previous sex-focused strategy. Go Daddy has done something similar as well, trading the axiom of “sex sells” for telling better stories about small business websites.

To learn more, go to jonathandavidlewis.com and you can check out the book on Amazon.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2059 no Social Sound Bite: Instagram Numbers Take Off Exponentially https://onbrand.libsyn.com/social-sound-bite-instagram-numbers-take-off-exponentially On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — more than doubling over the past two years. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Instagram Now Has 700 Million Monthly Users (Adweek). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 05 May 2017 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — more than doubling... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — more than doubling over the past two years. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Instagram Now Has 700 Million Monthly Users (Adweek). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — more than doubling over the past two years. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 367 no How Nationwide Employs a Flexible, Memorable Brand Voice https://onbrand.libsyn.com/how-nationwide-employs-a-flexible-memorable-brand-voice “Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In addition to talking branding, we managed to work in The West Wing, Doctor Who, and Star Trek on this week’s lively episode of the On Brand podcast. About Seth Sparks Seth Sparks is a blogger, vlogger, podcaster, and aspiring author. Professionally, he’s the head of media and technology for the Member Experience Network, a private community for strategic partners of Nationwide, as well as a partnership marketing manager for national member-based organizations. Episode Highlights How does Nationwide share their brand culture internally? Beyond the standard style guide, Nationwide has what Seth calls, “A particular way of talking. Bullet points instead of paragraphs. Visuals instead of words. Speak simply.” While this could sound like clarity in communications the outcome creates a consistent brand across all touchpoints. Doctor Who + Branding? Yep, we went there. When you have a couple bona fide nerds on the podcast conversation can take a turn to the Whovian. We discussed how the Doctor regenerates/rebrands every few years but he’s still the Doctor. “They have their Why statement down.” So what does Seth do? I work in a small department at a giant company. His team works to develop affinity offers for member organizations. They do this by developing affinity of their own. The Member Experience Network. With so many nonprofit organizations as partners, Nationwide developed a partner network to create value for their members by teaching them about fundraising and direct mail through hosted trainings and live events. “It’s an opportunity to take something we know and do something for our members. What brand has made Seth smile recently? While an Arby’s gyro commercial made him laugh, Seth invited us to check out the Nerd Writer YouTube channel. To learn more, follow Seth on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 May 2017 10:00:00 -0000 full Nick Westergaard “Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In... “Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In addition to talking branding, we managed to work in The West Wing, Doctor Who, and Star Trek on this week’s lively episode of the On Brand podcast. About Seth Sparks Seth Sparks is a blogger, vlogger, podcaster, and aspiring author. Professionally, he’s the head of media and technology for the Member Experience Network, a private community for strategic partners of Nationwide, as well as a partnership marketing manager for national member-based organizations. Episode Highlights How does Nationwide share their brand culture internally? Beyond the standard style guide, Nationwide has what Seth calls, “A particular way of talking. Bullet points instead of paragraphs. Visuals instead of words. Speak simply.” While this could sound like clarity in communications the outcome creates a consistent brand across all touchpoints. Doctor Who + Branding? Yep, we went there. When you have a couple bona fide nerds on the podcast conversation can take a turn to the Whovian. We discussed how the Doctor regenerates/rebrands every few years but he’s still the Doctor. “They have their Why statement down.” So what does Seth do? I work in a small department at a giant company. His team works to develop affinity offers for member organizations. They do this by developing affinity of their own. The Member Experience Network. With so many nonprofit organizations as partners, Nationwide developed a partner network to create value for their members by teaching them about fundraising and direct mail through hosted trainings and live events. “It’s an opportunity to take something we know and do something for our members. What brand has made Seth smile recently? While an Arby’s gyro commercial made him laugh, Seth invited us to check out the Nerd Writer YouTube channel. To learn more, follow Seth on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices “Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In addition to talking branding, we managed to work in The West Wing, Doctor Who, and Star Trek on this week’s lively episode of the On Brand podcast.

About Seth Sparks

Seth Sparks is a blogger, vlogger, podcaster, and aspiring author. Professionally, he’s the head of media and technology for the Member Experience Network, a private community for strategic partners of Nationwide, as well as a partnership marketing manager for national member-based organizations.

Episode Highlights

How does Nationwide share their brand culture internally? Beyond the standard style guide, Nationwide has what Seth calls, “A particular way of talking. Bullet points instead of paragraphs. Visuals instead of words. Speak simply.” While this could sound like clarity in communications the outcome creates a consistent brand across all touchpoints.

Doctor Who + Branding? Yep, we went there. When you have a couple bona fide nerds on the podcast conversation can take a turn to the Whovian. We discussed how the Doctor regenerates/rebrands every few years but he’s still the Doctor. “They have their Why statement down.”

So what does Seth do? I work in a small department at a giant company. His team works to develop affinity offers for member organizations. They do this by developing affinity of their own.

The Member Experience Network. With so many nonprofit organizations as partners, Nationwide developed a partner network to create value for their members by teaching them about fundraising and direct mail through hosted trainings and live events. “It’s an opportunity to take something we know and do something for our members.

What brand has made Seth smile recently? While an Arby’s gyro commercial made him laugh, Seth invited us to check out the Nerd Writer YouTube channel.

To learn more, follow Seth on Twitter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2141 no Exploring the History of the Maker’s Mark Brand with Bill Samuels, Jr. https://onbrand.libsyn.com/exploring-the-history-of-the-makers-mark-brand-with-bill-samuels-jr “For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels, Sr. His son, Bill Samuels, Jr., led much of that growth. From their wax-dipped bottles to their brand ambassador program, Maker’s has built a brand as unique as their spirits. I couldn’t wait to discuss all of this and more with Bill on this week’s episode of the On Brand podcast. About Bill Samuels, Jr. Growing up on Distiller’s Row in Bardstown, Kentucky – son of Maker’s Mark Founder Bill Samuels, Sr. and godson of Jim Beam – Bill Samuels, Jr. has been an eyewitness to many milestones in bourbon history and has made history himself. As the current Chairman Emeritus of Maker’s Mark, Bill ran his family’s company for 35 years as President and CEO. Under his watchful eye, he followed his father’s stern but simple piece of advice for him: “don’t screw up the whisky,” which is the advice he passed on to his son Rob Samuels, Maker’s current COO. Before passing on the torch in 2011, Bill left quite a legacy which included the introduction of Maker’s first new expression, Maker’s 46, the brand’s beloved Ambassador program, and more. Bill’s current role is perfectly suited for the very first Maker’s Mark Ambassador: travel around the world, introduce Maker’s Mark and Maker’s 46 to folks and share a story or two about all of the incredible history he’s been an eyewitness to. Episode Highlights Commercializing a hobby sounds daunting. But that’s exactly what Bill Samuels, Jr. was charged with doing. His mandate was simple — “never compromise on the spirit.” Bill Samuels, Jr. had to carefully exploit this hobby. “We hired an agency not to do advertising.” What Bill and their agency partners did instead was building on the “discovery” process. “We didn’t want to sell something that people didn’t want to buy. It had to be something you heard about from a friend.” What about those distinct dipped bottles? “Mom was a chemist and started playing around with wax.” As a patent attorney, Bill Samuels, Jr. patented the process, cementing the red wax drippings as a key brand touchpoint. And the ambassador program? “That was the mother of necessity. All of our customers previously had been in Kentucky. All of a sudden a credible source praised our product — The Wall Street Journal. That was the moment we became a national brand. Everything we did with customers was personal — 1:1.” The ambassador program helped them identify and embrace those fans who “raised their hands.” Another benefit to ambassadors … “It’s not a story you want to tell but every once in awhile you screw up.” Like when Maker’s thought the only way to answer demand was by reducing the proof the spirit. They communicated this to their ambassadors first and were met with immediate resistance. “It took Coke nine months to see what they did (with New Coke). We knew in two days.” They took immediate steps to reverse their decision, restoring the spirit to the delight of their fans. “We like to have fun with it, too.” That’s why Maker’s sends out gifts to ambassadors at the holidays. What brand has made Bill smile recently? Bill reminded us about the story of the Kentucky Bourbon Trail, a collaborative effort between competitive distilleries that’s been a big hit with tourism in the state. “Don’t try to do it all in one day,” cautioned Bill. To learn more about Bill and Maker’s Mark, check out the Maker’s Mark website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Apr 2017 10:00:00 -0000 full Nick Westergaard “For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels,... “For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels, Sr. His son, Bill Samuels, Jr., led much of that growth. From their wax-dipped bottles to their brand ambassador program, Maker’s has built a brand as unique as their spirits. I couldn’t wait to discuss all of this and more with Bill on this week’s episode of the On Brand podcast. About Bill Samuels, Jr. Growing up on Distiller’s Row in Bardstown, Kentucky – son of Maker’s Mark Founder Bill Samuels, Sr. and godson of Jim Beam – Bill Samuels, Jr. has been an eyewitness to many milestones in bourbon history and has made history himself. As the current Chairman Emeritus of Maker’s Mark, Bill ran his family’s company for 35 years as President and CEO. Under his watchful eye, he followed his father’s stern but simple piece of advice for him: “don’t screw up the whisky,” which is the advice he passed on to his son Rob Samuels, Maker’s current COO. Before passing on the torch in 2011, Bill left quite a legacy which included the introduction of Maker’s first new expression, Maker’s 46, the brand’s beloved Ambassador program, and more. Bill’s current role is perfectly suited for the very first Maker’s Mark Ambassador: travel around the world, introduce Maker’s Mark and Maker’s 46 to folks and share a story or two about all of the incredible history he’s been an eyewitness to. Episode Highlights Commercializing a hobby sounds daunting. But that’s exactly what Bill Samuels, Jr. was charged with doing. His mandate was simple — “never compromise on the spirit.” Bill Samuels, Jr. had to carefully exploit this hobby. “We hired an agency not to do advertising.” What Bill and their agency partners did instead was building on the “discovery” process. “We didn’t want to sell something that people didn’t want to buy. It had to be something you heard about from a friend.” What about those distinct dipped bottles? “Mom was a chemist and started playing around with wax.” As a patent attorney, Bill Samuels, Jr. patented the process, cementing the red wax drippings as a key brand touchpoint. And the ambassador program? “That was the mother of necessity. All of our customers previously had been in Kentucky. All of a sudden a credible source praised our product — The Wall Street Journal. That was the moment we became a national brand. Everything we did with customers was personal — 1:1.” The ambassador program helped them identify and embrace those fans who “raised their hands.” Another benefit to ambassadors … “It’s not a story you want to tell but every once in awhile you screw up.” Like when Maker’s thought the only way to answer demand was by reducing the proof the spirit. They communicated this to their ambassadors first and were met with immediate resistance. “It took Coke nine months to see what they did (with New Coke). We knew in two days.” They took immediate steps to reverse their decision, restoring the spirit to the delight of their fans. “We like to have fun with it, too.” That’s why Maker’s sends out gifts to ambassadors at the holidays. What brand has made Bill smile recently? Bill reminded us about the story of the Kentucky Bourbon Trail, a collaborative effort between competitive distilleries that’s been a big hit with tourism in the state. “Don’t try to do it all in one day,” cautioned Bill. To learn more about Bill and Maker’s Mark, check out the Maker’s Mark website. Learn more about your ad choices. Visit megaphone.fm/adchoices “For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels, Sr. His son, Bill Samuels, Jr., led much of that growth. From their wax-dipped bottles to their brand ambassador program, Maker’s has built a brand as unique as their spirits. I couldn’t wait to discuss all of this and more with Bill on this week’s episode of the On Brand podcast.

About Bill Samuels, Jr.

Growing up on Distiller’s Row in Bardstown, Kentucky – son of Maker’s Mark Founder Bill Samuels, Sr. and godson of Jim Beam – Bill Samuels, Jr. has been an eyewitness to many milestones in bourbon history and has made history himself. As the current Chairman Emeritus of Maker’s Mark, Bill ran his family’s company for 35 years as President and CEO. Under his watchful eye, he followed his father’s stern but simple piece of advice for him: “don’t screw up the whisky,” which is the advice he passed on to his son Rob Samuels, Maker’s current COO.

Before passing on the torch in 2011, Bill left quite a legacy which included the introduction of Maker’s first new expression, Maker’s 46, the brand’s beloved Ambassador program, and more. Bill’s current role is perfectly suited for the very first Maker’s Mark Ambassador: travel around the world, introduce Maker’s Mark and Maker’s 46 to folks and share a story or two about all of the incredible history he’s been an eyewitness to.

Episode Highlights

Commercializing a hobby sounds daunting. But that’s exactly what Bill Samuels, Jr. was charged with doing. His mandate was simple — “never compromise on the spirit.” Bill Samuels, Jr. had to carefully exploit this hobby.

“We hired an agency not to do advertising.” What Bill and their agency partners did instead was building on the “discovery” process. “We didn’t want to sell something that people didn’t want to buy. It had to be something you heard about from a friend.”

What about those distinct dipped bottles? “Mom was a chemist and started playing around with wax.” As a patent attorney, Bill Samuels, Jr. patented the process, cementing the red wax drippings as a key brand touchpoint.

And the ambassador program? “That was the mother of necessity. All of our customers previously had been in Kentucky. All of a sudden a credible source praised our product — The Wall Street Journal. That was the moment we became a national brand. Everything we did with customers was personal — 1:1.” The ambassador program helped them identify and embrace those fans who “raised their hands.”

Another benefit to ambassadors … “It’s not a story you want to tell but every once in awhile you screw up.” Like when Maker’s thought the only way to answer demand was by reducing the proof the spirit. They communicated this to their ambassadors first and were met with immediate resistance. “It took Coke nine months to see what they did (with New Coke). We knew in two days.” They took immediate steps to reverse their decision, restoring the spirit to the delight of their fans. “We like to have fun with it, too.” That’s why Maker’s sends out gifts to ambassadors at the holidays.

What brand has made Bill smile recently? Bill reminded us about the story of the Kentucky Bourbon Trail, a collaborative effort between competitive distilleries that’s been a big hit with tourism in the state. “Don’t try to do it all in one day,” cautioned Bill.

To learn more about Bill and Maker’s Mark, check out the Maker’s Mark website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2018 no BarkBox on Branding: The Convergence of Culture & Audience https://onbrand.libsyn.com/barkbox-on-branding-the-convergence-of-culture-audience “Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like BarkBox. The company and its people love what they do and who they do it for. And it shows. This week, Bark’s Editor in Chief Stacie Grissom joined me for a chat on the On Brand podcast about all of this and much more. About Stacie Grissom Stacie Grissom is the head of content at BARK, the company building a next-generation brand for dogs and dog people. Stacie leads the team behind the BARK’s interactive, humor-driven content strategy and is a co-author of the New York Times bestseller, Dogs and Their People. She lives in NYC with her rescue mutt, Pimm. Episode Highlights What’s the difference between a dog owner and a dog parent? And, does it matter? It does to Bark & Co. “A dog owner is someone who looks at their dog as property. Not as a part of the family. A dog parent throws parties and cares about the gifts they get their dog.” It’s this seemingly small distinction that Bark has built its brand around. “We’re obsessed with dogs.” So how does Bark understand their audience? Do they develop complex personas rich with quantitative and qualitative demography? Not so much. “We only hire people who get dogs. Not everyone here has a dog but we all value dogs.” ‘Hump Day’ is a little different at Bark. When your business is dogs, ‘hump day’ takes on a new meaning. Looking for way to celebrate the middle of the week with their fans on social media, Bark leaned into the innuendo. Would this offend some? Sure. But again, they know their customers. “If it makes us giggle we go ahead and post it.” This mix of culture, audience, and content, also informs their brand’s distinct voice, usually bringing a smile to their customers’ face. What brand has made Stacie smile recently? Stacie pointed us to the hip swimming trunks brand, Shinesty. “They’re super bro-ey. The way they about their products shows that they really know their audience.” To learn more about Stacie, connect with her on LinkedIn or check out her content at BarkPost. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 18 Apr 2017 10:00:00 -0000 full Nick Westergaard “Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like... “Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like BarkBox. The company and its people love what they do and who they do it for. And it shows. This week, Bark’s Editor in Chief Stacie Grissom joined me for a chat on the On Brand podcast about all of this and much more. About Stacie Grissom Stacie Grissom is the head of content at BARK, the company building a next-generation brand for dogs and dog people. Stacie leads the team behind the BARK’s interactive, humor-driven content strategy and is a co-author of the New York Times bestseller, Dogs and Their People. She lives in NYC with her rescue mutt, Pimm. Episode Highlights What’s the difference between a dog owner and a dog parent? And, does it matter? It does to Bark & Co. “A dog owner is someone who looks at their dog as property. Not as a part of the family. A dog parent throws parties and cares about the gifts they get their dog.” It’s this seemingly small distinction that Bark has built its brand around. “We’re obsessed with dogs.” So how does Bark understand their audience? Do they develop complex personas rich with quantitative and qualitative demography? Not so much. “We only hire people who get dogs. Not everyone here has a dog but we all value dogs.” ‘Hump Day’ is a little different at Bark. When your business is dogs, ‘hump day’ takes on a new meaning. Looking for way to celebrate the middle of the week with their fans on social media, Bark leaned into the innuendo. Would this offend some? Sure. But again, they know their customers. “If it makes us giggle we go ahead and post it.” This mix of culture, audience, and content, also informs their brand’s distinct voice, usually bringing a smile to their customers’ face. What brand has made Stacie smile recently? Stacie pointed us to the hip swimming trunks brand, Shinesty. “They’re super bro-ey. The way they about their products shows that they really know their audience.” To learn more about Stacie, connect with her on LinkedIn or check out her content at BarkPost. Learn more about your ad choices. Visit megaphone.fm/adchoices “Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like BarkBox. The company and its people love what they do and who they do it for. And it shows. This week, Bark’s Editor in Chief Stacie Grissom joined me for a chat on the On Brand podcast about all of this and much more.

About Stacie Grissom

Stacie Grissom is the head of content at BARK, the company building a next-generation brand for dogs and dog people. Stacie leads the team behind the BARK’s interactive, humor-driven content strategy and is a co-author of the New York Times bestseller, Dogs and Their People. She lives in NYC with her rescue mutt, Pimm.

Episode Highlights

What’s the difference between a dog owner and a dog parent? And, does it matter? It does to Bark & Co. “A dog owner is someone who looks at their dog as property. Not as a part of the family. A dog parent throws parties and cares about the gifts they get their dog.” It’s this seemingly small distinction that Bark has built its brand around.

“We’re obsessed with dogs.” So how does Bark understand their audience? Do they develop complex personas rich with quantitative and qualitative demography? Not so much. “We only hire people who get dogs. Not everyone here has a dog but we all value dogs.”

‘Hump Day’ is a little different at Bark. When your business is dogs, ‘hump day’ takes on a new meaning. Looking for way to celebrate the middle of the week with their fans on social media, Bark leaned into the innuendo. Would this offend some? Sure. But again, they know their customers.

“If it makes us giggle we go ahead and post it.” This mix of culture, audience, and content, also informs their brand’s distinct voice, usually bringing a smile to their customers’ face.

What brand has made Stacie smile recently? Stacie pointed us to the hip swimming trunks brand, Shinesty. “They’re super bro-ey. The way they about their products shows that they really know their audience.”

To learn more about Stacie, connect with her on LinkedIn or check out her content at BarkPost.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2237 no How to Protect Your Brand with Kerry O'Shea Gorgone https://onbrand.libsyn.com/how-to-protect-your-brand-with-kerry-oshea-gorgone “The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of the nicest (read: not jerky!) people both online and off. We discussed the legal implications of new forms of media, copyright, podcasting, and more on this week’s episode of the On Brand podcast. About Kerry O’Shea Gorgone Kerry O’Shea Gorgone, JD, MBA, is a lawyer, podcaster, speaker, and writer. By day, she designs training programs for marketing professionals in her role as Director of Product Strategy, Training, at MarketingProfs. By night (and on weekends) Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer’s {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com, and also contributes to Huffington Post. Kerry hosts the MarketingProfs weekly interview series, Marketing Smarts, named by Fast Company as one of the best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc. The show features industry stars and authors like Chris Brogan, Ann Handley and Gary Vaynerchuk, as well as business personalities like Jon Taffer of ‘Bar Rescue’ and actress Jane Seymour. She’s also interviewed c-suite executives from organizations like IBM, National Geographic, Dell and the Baltimore Ravens. Learn more about her at KerryGorgone.com. Episode Highlights Legal 101 — what’s the difference between a copyright and a trademark? “A copyright protects your bigger works — books, blogs. Trademarking is for smaller things — logos and phrases.” At the end of the day, Kerry warns that you have to decide to what extent you’re going to pursue small infringements. So, what should you protect as a brand? “Your employees’ privacy. Like Crackerbarrell saw this week when they fired ‘Brad’s wife.'” You should also protect your copyright — both what you share from others and what they share of yours. Can Snapchat sue Facebook? This week, as Facebook launched stories, a very Snapchat-like feature, students in my marketing class (which Kerry spoke to via Skype) asked if Facebook could be sued by Snapchat for copying the stories features. “You can’t copyright an idea. It has to be expressed. At this point, stories are so pervasive.” Podcasting tips? As you can see from her bio, Kerry is one of the most popular marketing podcast hosts. What tips can she share for businesses wanting to get started with this growing form of media? “Start with conversation research and listen. Figure out what your audience is into and see if you can be a part of that.” What brand has made Kerry smile recently? Kerry pointed us to the outdoor brand Orvis. She recently had Orvis’ Simon Perkins on the Marketing Smarts podcast. She loved the engaging conversation and the real-life brand touchpoints she received afterward that made her smile. To learn more about Kerry, follow her on Twitter and check out her blog and the Marketing Smarts podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Apr 2017 10:00:00 -0000 full Nick Westergaard “The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of... “The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of the nicest (read: not jerky!) people both online and off. We discussed the legal implications of new forms of media, copyright, podcasting, and more on this week’s episode of the On Brand podcast. About Kerry O’Shea Gorgone Kerry O’Shea Gorgone, JD, MBA, is a lawyer, podcaster, speaker, and writer. By day, she designs training programs for marketing professionals in her role as Director of Product Strategy, Training, at MarketingProfs. By night (and on weekends) Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer’s {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com, and also contributes to Huffington Post. Kerry hosts the MarketingProfs weekly interview series, Marketing Smarts, named by Fast Company as one of the best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc. The show features industry stars and authors like Chris Brogan, Ann Handley and Gary Vaynerchuk, as well as business personalities like Jon Taffer of ‘Bar Rescue’ and actress Jane Seymour. She’s also interviewed c-suite executives from organizations like IBM, National Geographic, Dell and the Baltimore Ravens. Learn more about her at KerryGorgone.com. Episode Highlights Legal 101 — what’s the difference between a copyright and a trademark? “A copyright protects your bigger works — books, blogs. Trademarking is for smaller things — logos and phrases.” At the end of the day, Kerry warns that you have to decide to what extent you’re going to pursue small infringements. So, what should you protect as a brand? “Your employees’ privacy. Like Crackerbarrell saw this week when they fired ‘Brad’s wife.'” You should also protect your copyright — both what you share from others and what they share of yours. Can Snapchat sue Facebook? This week, as Facebook launched stories, a very Snapchat-like feature, students in my marketing class (which Kerry spoke to via Skype) asked if Facebook could be sued by Snapchat for copying the stories features. “You can’t copyright an idea. It has to be expressed. At this point, stories are so pervasive.” Podcasting tips? As you can see from her bio, Kerry is one of the most popular marketing podcast hosts. What tips can she share for businesses wanting to get started with this growing form of media? “Start with conversation research and listen. Figure out what your audience is into and see if you can be a part of that.” What brand has made Kerry smile recently? Kerry pointed us to the outdoor brand Orvis. She recently had Orvis’ Simon Perkins on the Marketing Smarts podcast. She loved the engaging conversation and the real-life brand touchpoints she received afterward that made her smile. To learn more about Kerry, follow her on Twitter and check out her blog and the Marketing Smarts podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices “The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of the nicest (read: not jerky!) people both online and off. We discussed the legal implications of new forms of media, copyright, podcasting, and more on this week’s episode of the On Brand podcast.

About Kerry O’Shea Gorgone

Kerry O’Shea Gorgone, JD, MBA, is a lawyer, podcaster, speaker, and writer. By day, she designs training programs for marketing professionals in her role as Director of Product Strategy, Training, at MarketingProfs. By night (and on weekends) Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer’s {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com, and also contributes to Huffington Post.

Kerry hosts the MarketingProfs weekly interview series, Marketing Smarts, named by Fast Company as one of the best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc. The show features industry stars and authors like Chris Brogan, Ann Handley and Gary Vaynerchuk, as well as business personalities like Jon Taffer of ‘Bar Rescue’ and actress Jane Seymour. She’s also interviewed c-suite executives from organizations like IBM, National Geographic, Dell and the Baltimore Ravens. Learn more about her at KerryGorgone.com.

Episode Highlights

Legal 101 — what’s the difference between a copyright and a trademark? “A copyright protects your bigger works — books, blogs. Trademarking is for smaller things — logos and phrases.” At the end of the day, Kerry warns that you have to decide to what extent you’re going to pursue small infringements.

So, what should you protect as a brand? “Your employees’ privacy. Like Crackerbarrell saw this week when they fired ‘Brad’s wife.'” You should also protect your copyright — both what you share from others and what they share of yours.

Can Snapchat sue Facebook? This week, as Facebook launched stories, a very Snapchat-like feature, students in my marketing class (which Kerry spoke to via Skype) asked if Facebook could be sued by Snapchat for copying the stories features. “You can’t copyright an idea. It has to be expressed. At this point, stories are so pervasive.”

Podcasting tips? As you can see from her bio, Kerry is one of the most popular marketing podcast hosts. What tips can she share for businesses wanting to get started with this growing form of media? “Start with conversation research and listen. Figure out what your audience is into and see if you can be a part of that.”

What brand has made Kerry smile recently? Kerry pointed us to the outdoor brand Orvis. She recently had Orvis’ Simon Perkins on the Marketing Smarts podcast. She loved the engaging conversation and the real-life brand touchpoints she received afterward that made her smile.

To learn more about Kerry, follow her on Twitter and check out her blog and the Marketing Smarts podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2085 no Connecting the Dots of Customer Experience with Bill Price https://onbrand.libsyn.com/connecting-the-dots-of-customer-experience-with-bill-price “Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the most critical brand touchpoints. We discussed all of this and more on this week’s episode of the On Brand podcast. About Bill Price Bill Price is a Partner with Big Data player Antuit leading its global customer experience and customer service advanced analytics program and is President of Driva Solutions that has worked with over 150 clients to forge the balance between cost controls and greater customer loyalty. Bill co-founded the 9-country LimeBridge Global Alliance; chairs the 41-company Global Operations Council; has taught at the University of Washington and Stanford MBA programs; and is the lead author of The Best Service is No Service: Liberating Your Customers From Customer Service, Keep Them Happy, and Control Costs (Wiley 2008) and Your Customer Rules! Delivering the Me2B Experiences That Today’s Customers Demand (Wiley 2015). Bill served as Amazon.com’s first Worldwide VP of Customer Service and before that held senior positions at MCI, ACP, and McKinsey. He was named “Call Center Pioneer” in 1997 in its inaugural year. Bill graduated from Dartmouth (BA) and Stanford (MBA), and lives in Bellevue, WA. Episode Highlights What’s this Amazon alum been up to recently? “Lately I’ve been focusing on the fact that we over-survey customers today. We keep sending out surveys and yet the survey response rate is declining. A lot of companies just fill in the blanks.” “Connecting the dots makes me excited about big data.” We need to supplement the survey with other actions along the customer journey. “We can have a data feed that starts to calculate a score as you’re going.” From there you can test out coupons and other incentives. Qualitative vs. quantitative insights. In writing Your Customer Rules!, Bill interviewed several service leaders like Nordstrom. “We learned that they valued statements like ‘You make it easy for me’ and ‘You recognize me.’ They don’t always know what they mean but they know they like them. They also know to look out for ‘failure statements.'” These are the opposites — ‘you don’t make it easy for me’ and ‘you don’t recognize me.’ All companies are full of stories. While external-focused marketing stories can help communicate who you are, Bill noted that internal stories represent “tribal knowledge. Good brands collect stories. They don’t curate — they even share bad stories.” Stories help communicate what you value and what you want to avoid as a brand. What brand has made Bill smile recently? “I like to smile but don’t always get to do it!” One recent smile-worthy experience came during Bill’s most recent visit to his Tesla service center. A rep stepped forward and remembered him by name. “She remembered me — that’s one of the the three drivers in my book.” More importantly, she remembered that Bill liked to run. Little things can make a big difference. To learn more about Bill, connect with him on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Mar 2017 10:00:00 -0000 full Nick Westergaard “Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the... “Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the most critical brand touchpoints. We discussed all of this and more on this week’s episode of the On Brand podcast. About Bill Price Bill Price is a Partner with Big Data player Antuit leading its global customer experience and customer service advanced analytics program and is President of Driva Solutions that has worked with over 150 clients to forge the balance between cost controls and greater customer loyalty. Bill co-founded the 9-country LimeBridge Global Alliance; chairs the 41-company Global Operations Council; has taught at the University of Washington and Stanford MBA programs; and is the lead author of The Best Service is No Service: Liberating Your Customers From Customer Service, Keep Them Happy, and Control Costs (Wiley 2008) and Your Customer Rules! Delivering the Me2B Experiences That Today’s Customers Demand (Wiley 2015). Bill served as Amazon.com’s first Worldwide VP of Customer Service and before that held senior positions at MCI, ACP, and McKinsey. He was named “Call Center Pioneer” in 1997 in its inaugural year. Bill graduated from Dartmouth (BA) and Stanford (MBA), and lives in Bellevue, WA. Episode Highlights What’s this Amazon alum been up to recently? “Lately I’ve been focusing on the fact that we over-survey customers today. We keep sending out surveys and yet the survey response rate is declining. A lot of companies just fill in the blanks.” “Connecting the dots makes me excited about big data.” We need to supplement the survey with other actions along the customer journey. “We can have a data feed that starts to calculate a score as you’re going.” From there you can test out coupons and other incentives. Qualitative vs. quantitative insights. In writing Your Customer Rules!, Bill interviewed several service leaders like Nordstrom. “We learned that they valued statements like ‘You make it easy for me’ and ‘You recognize me.’ They don’t always know what they mean but they know they like them. They also know to look out for ‘failure statements.'” These are the opposites — ‘you don’t make it easy for me’ and ‘you don’t recognize me.’ All companies are full of stories. While external-focused marketing stories can help communicate who you are, Bill noted that internal stories represent “tribal knowledge. Good brands collect stories. They don’t curate — they even share bad stories.” Stories help communicate what you value and what you want to avoid as a brand. What brand has made Bill smile recently? “I like to smile but don’t always get to do it!” One recent smile-worthy experience came during Bill’s most recent visit to his Tesla service center. A rep stepped forward and remembered him by name. “She remembered me — that’s one of the the three drivers in my book.” More importantly, she remembered that Bill liked to run. Little things can make a big difference. To learn more about Bill, connect with him on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices “Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the most critical brand touchpoints. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Bill Price

Bill Price is a Partner with Big Data player Antuit leading its global customer experience and customer service advanced analytics program and is President of Driva Solutions that has worked with over 150 clients to forge the balance between cost controls and greater customer loyalty.

Bill co-founded the 9-country LimeBridge Global Alliance; chairs the 41-company Global Operations Council; has taught at the University of Washington and Stanford MBA programs; and is the lead author of The Best Service is No Service: Liberating Your Customers From Customer Service, Keep Them Happy, and Control Costs (Wiley 2008) and Your Customer Rules! Delivering the Me2B Experiences That Today’s Customers Demand (Wiley 2015).

Bill served as Amazon.com’s first Worldwide VP of Customer Service and before that held senior positions at MCI, ACP, and McKinsey. He was named “Call Center Pioneer” in 1997 in its inaugural year. Bill graduated from Dartmouth (BA) and Stanford (MBA), and lives in Bellevue, WA.

Episode Highlights

What’s this Amazon alum been up to recently? “Lately I’ve been focusing on the fact that we over-survey customers today. We keep sending out surveys and yet the survey response rate is declining. A lot of companies just fill in the blanks.”

“Connecting the dots makes me excited about big data.” We need to supplement the survey with other actions along the customer journey. “We can have a data feed that starts to calculate a score as you’re going.” From there you can test out coupons and other incentives.

Qualitative vs. quantitative insights. In writing Your Customer Rules!, Bill interviewed several service leaders like Nordstrom. “We learned that they valued statements like ‘You make it easy for me’ and ‘You recognize me.’ They don’t always know what they mean but they know they like them. They also know to look out for ‘failure statements.'” These are the opposites — ‘you don’t make it easy for me’ and ‘you don’t recognize me.’

All companies are full of stories. While external-focused marketing stories can help communicate who you are, Bill noted that internal stories represent “tribal knowledge. Good brands collect stories. They don’t curate — they even share bad stories.” Stories help communicate what you value and what you want to avoid as a brand.

What brand has made Bill smile recently? “I like to smile but don’t always get to do it!” One recent smile-worthy experience came during Bill’s most recent visit to his Tesla service center. A rep stepped forward and remembered him by name. “She remembered me — that’s one of the the three drivers in my book.” More importantly, she remembered that Bill liked to run. Little things can make a big difference.

To learn more about Bill, connect with him on LinkedIn.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2081 no Social Sound Bite: Which Social Networks Are Used Most Often https://onbrand.libsyn.com/social-sound-bite-which-social-networks-are-used-most-often On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison Research (I also explained why this is one of my favorite data sources). Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's a link to the 2017 Infinite Dial study from Edison Research. Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 24 Mar 2017 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison Research (I also explained why this is one of my favorite data... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison Research (I also explained why this is one of my favorite data sources). Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's a link to the 2017 Infinite Dial study from Edison Research. Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison Research (I also explained why this is one of my favorite data sources). Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

  • Here's a link to the 2017 Infinite Dial study from Edison Research.
  • Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 295 no Access, Authenticity & Internal Advocacy with Bruce Kennedy https://onbrand.libsyn.com/access-authenticity-internal-advocacy-with-bruce-kennedy-0 “If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand's online conversations. Last week, he was in the front row for our live podcast onstage at SXSW, where we talked about how brands need to be more authentic than ever to stand out today. I couldn't wait to continue this conversation with Bruce on this week's episode of the On Brand podcast. About Bruce Kennedy Bruce Kennedy is a social media manager at Cision, where he manages Cision's global brands. Previously, he worked in public relations in tech and entertainment, helping brands from early stage startups to household names like Red Bull, Disney on Ice, Ringling Bros. and Barnum Bailey, Techweek and more. Connect with him on LinkedIn and follow him on Twitter. Episode Highlights What does brand mean today? "We're seeing this change — especially with social media. Increasingly the brand is who's behind the brand." Why those photos of your office that you post on social media matter. "More and more today people care about what's going on behind the scenes of brands." Authenticity is all about access. Live video has created a new branded content ecosystem. "For example, that Red Bull jump would be so much more today." You'd have live video before and after and lots of content leading up to the main event. How can smaller brands take advantage of some of the amazing things big brands are doing? We chatted about Disney's Jungle Book marketing. Specifically, a campaign using 360-video to showcase the digital King Louie character, voiced by Christopher Walken. "You may not have King Louie and Christopher Walken but maybe you can do a 360-video in an interesting place. Or with an interesting person." What brand has made Bruce smile recently? Wendy's! Bruce shared how their recent candid yet authentic Twitter exchanges have helped the brand stand out — both in the news and in the analytics. To learn more about Bruce, check out the Cision blog, where he is a regular contributor. In fact, he wrote a great recap of our SXSW episode just this past week. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Rachael Sperling gave us a shout on Twitter for our live episode from SXSW (where Bruce was in the audience and asked a question). Thanks for listening, Rachel! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Mar 2017 10:00:00 -0000 full Nick Westergaard “If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand's online conversations. Last week, he was in the front row for our , where we... “If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand's online conversations. Last week, he was in the front row for our live podcast onstage at SXSW, where we talked about how brands need to be more authentic than ever to stand out today. I couldn't wait to continue this conversation with Bruce on this week's episode of the On Brand podcast. About Bruce Kennedy Bruce Kennedy is a social media manager at Cision, where he manages Cision's global brands. Previously, he worked in public relations in tech and entertainment, helping brands from early stage startups to household names like Red Bull, Disney on Ice, Ringling Bros. and Barnum Bailey, Techweek and more. Connect with him on LinkedIn and follow him on Twitter. Episode Highlights What does brand mean today? "We're seeing this change — especially with social media. Increasingly the brand is who's behind the brand." Why those photos of your office that you post on social media matter. "More and more today people care about what's going on behind the scenes of brands." Authenticity is all about access. Live video has created a new branded content ecosystem. "For example, that Red Bull jump would be so much more today." You'd have live video before and after and lots of content leading up to the main event. How can smaller brands take advantage of some of the amazing things big brands are doing? We chatted about Disney's Jungle Book marketing. Specifically, a campaign using 360-video to showcase the digital King Louie character, voiced by Christopher Walken. "You may not have King Louie and Christopher Walken but maybe you can do a 360-video in an interesting place. Or with an interesting person." What brand has made Bruce smile recently? Wendy's! Bruce shared how their recent candid yet authentic Twitter exchanges have helped the brand stand out — both in the news and in the analytics. To learn more about Bruce, check out the Cision blog, where he is a regular contributor. In fact, he wrote a great recap of our SXSW episode just this past week. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Rachael Sperling gave us a shout on Twitter for our live episode from SXSW (where Bruce was in the audience and asked a question). Thanks for listening, Rachel! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand's online conversations. Last week, he was in the front row for our live podcast onstage at SXSW, where we talked about how brands need to be more authentic than ever to stand out today. I couldn't wait to continue this conversation with Bruce on this week's episode of the On Brand podcast.

About Bruce Kennedy

Bruce Kennedy is a social media manager at Cision, where he manages Cision's global brands. Previously, he worked in public relations in tech and entertainment, helping brands from early stage startups to household names like Red Bull, Disney on Ice, Ringling Bros. and Barnum Bailey, Techweek and more. Connect with him on LinkedIn and follow him on Twitter.

Episode Highlights

What does brand mean today? "We're seeing this change — especially with social media. Increasingly the brand is who's behind the brand."

Why those photos of your office that you post on social media matter. "More and more today people care about what's going on behind the scenes of brands." Authenticity is all about access.

Live video has created a new branded content ecosystem. "For example, that Red Bull jump would be so much more today." You'd have live video before and after and lots of content leading up to the main event.

How can smaller brands take advantage of some of the amazing things big brands are doing? We chatted about Disney's Jungle Book marketing. Specifically, a campaign using 360-video to showcase the digital King Louie character, voiced by Christopher Walken. "You may not have King Louie and Christopher Walken but maybe you can do a 360-video in an interesting place. Or with an interesting person."

What brand has made Bruce smile recently? Wendy's! Bruce shared how their recent candid yet authentic Twitter exchanges have helped the brand stand out — both in the news and in the analytics.

To learn more about Bruce, check out the Cision blog, where he is a regular contributor. In fact, he wrote a great recap of our SXSW episode just this past week.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Rachael Sperling gave us a shout on Twitter for our live episode from SXSW (where Bruce was in the audience and asked a question). Thanks for listening, Rachel!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2446 no LIVE Onstage at SXSW with Duff Stewart & Heather Whaling https://onbrand.libsyn.com/live-onstage-at-sxsw-with-duff-stewart-heather-whaling This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Duff Stewart of GSD&M and Heather Whaling of Geben Communication. Next week, I’ll be back with a full-length brand builder interview. In the meantime, enjoy this week’s special episode. About Duff Stewart and Heather Whaling Duff Stewart is a 27-year veteran of GSD&M, where he serves as CEO. Through purpose-based branding, GSD&M helps articulate and activate a client’s core purpose and creates simple yet powerful ideas that make a difference. With a passion for bold creative and a well-developed business sense, Duff has led a profitable agency turnaround over the past five years. Since becoming CEO, more than 75% of the agency’s roster is new and the team has expanded capabilities in digital, design, experiential and many other areas. His other brand experience at the agency includes Southwest Airlines, BMW, Walmart and Molson Coors Brewing Company. In addition to his many operational contributions, Duff has long served as a cultural leader. He helped define and articulate the agency’s core values: integrity, curiosity, restlessness, community, freedom & responsibility and winning. Within the Austin community, Duff is president of the board of directors for the Austin Theatre Alliance and has lent his time and talents to causes like the Anti-Defamation League, the Susan G. Komen Breast Cancer Foundation, LIVESTRONG Challenge and the Texas Mamma Jamma Ride. He is also active in local, state and national politics. Follow Duff on Twitter. Heather Whaling is founder/president of Geben Communication. In 2016, she was named EY Entrepreneur of the Year in the Ohio Valley Region. After launching the company from her dining room in 2009, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm. With offices in Columbus and Chicago, Geben was named the national media relations agency of the year by Ragan/PR Daily and a top 10 agency for startups by Agency Post. A board member of The Women’s Fund of Central Ohio, Heather is a vocal advocate for issues impacting women and girls. Her perspective on paid family leave has been featured in Forbes, Entrepreneur.com, Refinery29 and a variety of local and national media outlets. Follow Heather on Twitter. And here’s the video we watched during the podcast — GSD&M’s “I Pee with LGBT” ad directed by Richard Linklater. More on I Pee with LGBT. I also wrote a post recently on why your brand should take a stand. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!   Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Mar 2017 10:00:00 -0000 full Nick Westergaard This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with... This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Duff Stewart of GSD&M and Heather Whaling of Geben Communication. Next week, I’ll be back with a full-length brand builder interview. In the meantime, enjoy this week’s special episode. About Duff Stewart and Heather Whaling Duff Stewart is a 27-year veteran of GSD&M, where he serves as CEO. Through purpose-based branding, GSD&M helps articulate and activate a client’s core purpose and creates simple yet powerful ideas that make a difference. With a passion for bold creative and a well-developed business sense, Duff has led a profitable agency turnaround over the past five years. Since becoming CEO, more than 75% of the agency’s roster is new and the team has expanded capabilities in digital, design, experiential and many other areas. His other brand experience at the agency includes Southwest Airlines, BMW, Walmart and Molson Coors Brewing Company. In addition to his many operational contributions, Duff has long served as a cultural leader. He helped define and articulate the agency’s core values: integrity, curiosity, restlessness, community, freedom & responsibility and winning. Within the Austin community, Duff is president of the board of directors for the Austin Theatre Alliance and has lent his time and talents to causes like the Anti-Defamation League, the Susan G. Komen Breast Cancer Foundation, LIVESTRONG Challenge and the Texas Mamma Jamma Ride. He is also active in local, state and national politics. Follow Duff on Twitter. Heather Whaling is founder/president of Geben Communication. In 2016, she was named EY Entrepreneur of the Year in the Ohio Valley Region. After launching the company from her dining room in 2009, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm. With offices in Columbus and Chicago, Geben was named the national media relations agency of the year by Ragan/PR Daily and a top 10 agency for startups by Agency Post. A board member of The Women’s Fund of Central Ohio, Heather is a vocal advocate for issues impacting women and girls. Her perspective on paid family leave has been featured in Forbes, Entrepreneur.com, Refinery29 and a variety of local and national media outlets. Follow Heather on Twitter. And here’s the video we watched during the podcast — GSD&M’s “I Pee with LGBT” ad directed by Richard Linklater. More on I Pee with LGBT. I also wrote a post recently on why your brand should take a stand. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!   Learn more about your ad choices. Visit megaphone.fm/adchoices This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Duff Stewart of GSD&M and Heather Whaling of Geben Communication.

Next week, I’ll be back with a full-length brand builder interview. In the meantime, enjoy this week’s special episode.

About Duff Stewart and Heather Whaling

Duff Stewart is a 27-year veteran of GSD&M, where he serves as CEO. Through purpose-based branding, GSD&M helps articulate and activate a client’s core purpose and creates simple yet powerful ideas that make a difference. With a passion for bold creative and a well-developed business sense, Duff has led a profitable agency turnaround over the past five years. Since becoming CEO, more than 75% of the agency’s roster is new and the team has expanded capabilities in digital, design, experiential and many other areas.

His other brand experience at the agency includes Southwest Airlines, BMW, Walmart and Molson Coors Brewing Company. In addition to his many operational contributions, Duff has long served as a cultural leader. He helped define and articulate the agency’s core values: integrity, curiosity, restlessness, community, freedom & responsibility and winning.

Within the Austin community, Duff is president of the board of directors for the Austin Theatre Alliance and has lent his time and talents to causes like the Anti-Defamation League, the Susan G. Komen Breast Cancer Foundation, LIVESTRONG Challenge and the Texas Mamma Jamma Ride. He is also active in local, state and national politics.

Follow Duff on Twitter.

Heather Whaling is founder/president of Geben Communication. In 2016, she was named EY Entrepreneur of the Year in the Ohio Valley Region. After launching the company from her dining room in 2009, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm. With offices in Columbus and Chicago, Geben was named the national media relations agency of the year by Ragan/PR Daily and a top 10 agency for startups by Agency Post.

A board member of The Women’s Fund of Central Ohio, Heather is a vocal advocate for issues impacting women and girls. Her perspective on paid family leave has been featured in Forbes, Entrepreneur.com, Refinery29 and a variety of local and national media outlets.

Follow Heather on Twitter.

And here’s the video we watched during the podcast — GSD&M’s “I Pee with LGBT” ad directed by Richard Linklater.

More on I Pee with LGBT.

I also wrote a post recently on why your brand should take a stand.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3310 no Reinventing Integrated Marketing Communications with Don E. Schultz https://onbrand.libsyn.com/reinventing-integrated-marketing-communications-with-don-e-schultz “A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at Northwestern University’s Medill School, President of Agora, Inc, and author of over twenty-eight books on marketing. He’s also this week’s guest on the On Brand podcast. About Don E. Schultz Don E. Schultz, BBA (University of Oklahoma), MA and PhD (Michigan State University) is Professor (Emeritus-in-Service) Integrated Marketing Communications, The Medill School, Northwestern University, Evanston, IL and President of Agora, Inc., a global marketing, communication, and branding consulting firm. Schultz consults, lectures, and holds seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America. He is the author/co-author of over twenty-eight books and over one hundred and fifty trade, academic and professional articles and serves on the editorial review board for a number of trade and scholarly publications. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, and the International Journal of Integrated Marketing Communication. Schultz is a member of the American Marketing Association, American Academy of Advertising, Advertising Research Foundation, Business Marketing Association, Direct Marketing Association, Association for Consumer Research, and the International Advertising Association, as well as the director and US Chairman for Brand Finance, London. He also provides consultancy services to a broad variety of marketing organizations, agencies, media and non-profit groups around the world. Schultz has received numerous awards, including the AAA (American Academy of Advertising) Ivan Preston Outstanding Contributions to Research Award in 2014. He lives in Chicago with his wife Heidi who is also his business partner. Episode Highlights Northwestern University has been teaching advertising since 1903! To say that Schultz teaches at one of the most historic institutions for advertising instruction is an understatement. “In the 1980s — with so much new technology emerging — we started asking, ‘how do we bring all of this together?'” And that’s how integrated marketing communications was born. “You have to start with customers,” says Schultz. “What do they need? You’re really not trying to sell anything. Persuasion is out of date. It’s a reciprocal process of solving problems for the customer.” Even integrated marketing communications needs reinvention. “We found we needed to adapt or adjust the process. Today it ends with a sale and operates from campaigns. How do we get beyond solving the individual issue? We need to think about lifetime customer value. How do we get to be more responsive?” What skill is timeless for marketers? “The technology is coming so fast. If we started teaching the technology, it’d be out of date by the time students graduate.” What skill is timeless and valuable for marketers? “An innate curiosity about people. It’s very important to immerse yourself in culture.” What brand has made Don smile recently? “Wimbledon. Those people really understand branding and how their brand relates to the world.” To learn more about Don, you can send him an email at dschultz@northwestern.edu. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Mar 2017 11:00:00 -0000 full Nick Westergaard “A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at... “A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at Northwestern University’s Medill School, President of Agora, Inc, and author of over twenty-eight books on marketing. He’s also this week’s guest on the On Brand podcast. About Don E. Schultz Don E. Schultz, BBA (University of Oklahoma), MA and PhD (Michigan State University) is Professor (Emeritus-in-Service) Integrated Marketing Communications, The Medill School, Northwestern University, Evanston, IL and President of Agora, Inc., a global marketing, communication, and branding consulting firm. Schultz consults, lectures, and holds seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America. He is the author/co-author of over twenty-eight books and over one hundred and fifty trade, academic and professional articles and serves on the editorial review board for a number of trade and scholarly publications. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, and the International Journal of Integrated Marketing Communication. Schultz is a member of the American Marketing Association, American Academy of Advertising, Advertising Research Foundation, Business Marketing Association, Direct Marketing Association, Association for Consumer Research, and the International Advertising Association, as well as the director and US Chairman for Brand Finance, London. He also provides consultancy services to a broad variety of marketing organizations, agencies, media and non-profit groups around the world. Schultz has received numerous awards, including the AAA (American Academy of Advertising) Ivan Preston Outstanding Contributions to Research Award in 2014. He lives in Chicago with his wife Heidi who is also his business partner. Episode Highlights Northwestern University has been teaching advertising since 1903! To say that Schultz teaches at one of the most historic institutions for advertising instruction is an understatement. “In the 1980s — with so much new technology emerging — we started asking, ‘how do we bring all of this together?'” And that’s how integrated marketing communications was born. “You have to start with customers,” says Schultz. “What do they need? You’re really not trying to sell anything. Persuasion is out of date. It’s a reciprocal process of solving problems for the customer.” Even integrated marketing communications needs reinvention. “We found we needed to adapt or adjust the process. Today it ends with a sale and operates from campaigns. How do we get beyond solving the individual issue? We need to think about lifetime customer value. How do we get to be more responsive?” What skill is timeless for marketers? “The technology is coming so fast. If we started teaching the technology, it’d be out of date by the time students graduate.” What skill is timeless and valuable for marketers? “An innate curiosity about people. It’s very important to immerse yourself in culture.” What brand has made Don smile recently? “Wimbledon. Those people really understand branding and how their brand relates to the world.” To learn more about Don, you can send him an email at dschultz@northwestern.edu. Learn more about your ad choices. Visit megaphone.fm/adchoices “A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at Northwestern University’s Medill School, President of Agora, Inc, and author of over twenty-eight books on marketing. He’s also this week’s guest on the On Brand podcast.

About Don E. Schultz

Don E. Schultz, BBA (University of Oklahoma), MA and PhD (Michigan State University) is Professor (Emeritus-in-Service) Integrated Marketing Communications, The Medill School, Northwestern University, Evanston, IL and President of Agora, Inc., a global marketing, communication, and branding consulting firm. Schultz consults, lectures, and holds seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America.

He is the author/co-author of over twenty-eight books and over one hundred and fifty trade, academic and professional articles and serves on the editorial review board for a number of trade and scholarly publications. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, and the International Journal of Integrated Marketing Communication.

Schultz is a member of the American Marketing Association, American Academy of Advertising, Advertising Research Foundation, Business Marketing Association, Direct Marketing Association, Association for Consumer Research, and the International Advertising Association, as well as the director and US Chairman for Brand Finance, London. He also provides consultancy services to a broad variety of marketing organizations, agencies, media and non-profit groups around the world. Schultz has received numerous awards, including the AAA (American Academy of Advertising) Ivan Preston Outstanding Contributions to Research Award in 2014.

He lives in Chicago with his wife Heidi who is also his business partner.

Episode Highlights

Northwestern University has been teaching advertising since 1903! To say that Schultz teaches at one of the most historic institutions for advertising instruction is an understatement. “In the 1980s — with so much new technology emerging — we started asking, ‘how do we bring all of this together?'” And that’s how integrated marketing communications was born.

“You have to start with customers,” says Schultz. “What do they need? You’re really not trying to sell anything. Persuasion is out of date. It’s a reciprocal process of solving problems for the customer.”

Even integrated marketing communications needs reinvention. “We found we needed to adapt or adjust the process. Today it ends with a sale and operates from campaigns. How do we get beyond solving the individual issue? We need to think about lifetime customer value. How do we get to be more responsive?”

What skill is timeless for marketers? “The technology is coming so fast. If we started teaching the technology, it’d be out of date by the time students graduate.” What skill is timeless and valuable for marketers? “An innate curiosity about people. It’s very important to immerse yourself in culture.”

What brand has made Don smile recently? “Wimbledon. Those people really understand branding and how their brand relates to the world.”

To learn more about Don, you can send him an email at dschultz@northwestern.edu.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2097 no How to Aim Your Brand for a Content Marketing Win with Doug Kessler https://onbrand.libsyn.com/how-to-aim-your-brand-for-a-content-marketing-win-with-doug-kessler “A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping brands create and communicate promises to their communities. This week, Doug stopped by the On Brand podcast for a chat about content, creative, and strategy. About Doug Kessler Doug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency — and Content Marketing Institute Agency of the Year. Doug has written a lot about content marketing including the B2B Content Strategy Checklist, Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing. Episode Highlights We started the show with … crap. Doug has spent a lot of time writing about crap. Or specifically, what we need to avoid creating as content marketers. As he notes, “the biggest threat to content marketing is content marketing. Content makes too much sense to go anywhere.” Content quantity vs. quality. So what about the million-dollar question, ‘how much content should you create?’ Doug’s answer: “Do as much as you can above a certain quality level. Every piece you put out can either help or hurt your brand.” What you really have to do is … Create a content brand. You have to be more than just a brand builder and a content creator. You have to develop a content brand. But it’s harder and harder to hit a home run. How can you produce a content marketing home run? As Doug notes, “the first step is to aim for it.” This sounds obvious but so many of us fall prey to internal and external constraints that keep our content in the middle of the bell curve. That said, you still need to be strategic instead of following creative whims. “At Ogilvy in the ‘80s, we used to say, ‘you can always get attention from a gorilla in a jock strap.’” B2B content isn’t necessarily harder. “It’s different. Not all pieces have to do everything. There are heart pieces and there are head pieces. We need more content that celebrates the Simon Sinek ‘why.’” What brand has made Doug smile recently? “A B2C example is Everlane for their radical transparency in their supply chain and their margins. Thank you! For B2B, I’d say GE.” Doug then reminded us of their Hammer ad (below). To learn more about Doug, check out the Velocity Partners website and follow Doug on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Matt Reno gave us a shout on Twitter for our episode featuring Brad Flowers. Specifically, Matt said he “poured some bourbon, opened the sketchbook, and chilled while listening to an insightful branding podcast.” Thanks for listening, Matt! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Feb 2017 11:00:00 -0000 full Nick Westergaard “A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping... “A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping brands create and communicate promises to their communities. This week, Doug stopped by the On Brand podcast for a chat about content, creative, and strategy. About Doug Kessler Doug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency — and Content Marketing Institute Agency of the Year. Doug has written a lot about content marketing including the B2B Content Strategy Checklist, Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing. Episode Highlights We started the show with … crap. Doug has spent a lot of time writing about crap. Or specifically, what we need to avoid creating as content marketers. As he notes, “the biggest threat to content marketing is content marketing. Content makes too much sense to go anywhere.” Content quantity vs. quality. So what about the million-dollar question, ‘how much content should you create?’ Doug’s answer: “Do as much as you can above a certain quality level. Every piece you put out can either help or hurt your brand.” What you really have to do is … Create a content brand. You have to be more than just a brand builder and a content creator. You have to develop a content brand. But it’s harder and harder to hit a home run. How can you produce a content marketing home run? As Doug notes, “the first step is to aim for it.” This sounds obvious but so many of us fall prey to internal and external constraints that keep our content in the middle of the bell curve. That said, you still need to be strategic instead of following creative whims. “At Ogilvy in the ‘80s, we used to say, ‘you can always get attention from a gorilla in a jock strap.’” B2B content isn’t necessarily harder. “It’s different. Not all pieces have to do everything. There are heart pieces and there are head pieces. We need more content that celebrates the Simon Sinek ‘why.’” What brand has made Doug smile recently? “A B2C example is Everlane for their radical transparency in their supply chain and their margins. Thank you! For B2B, I’d say GE.” Doug then reminded us of their Hammer ad (below). To learn more about Doug, check out the Velocity Partners website and follow Doug on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Matt Reno gave us a shout on Twitter for our episode featuring Brad Flowers. Specifically, Matt said he “poured some bourbon, opened the sketchbook, and chilled while listening to an insightful branding podcast.” Thanks for listening, Matt! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping brands create and communicate promises to their communities. This week, Doug stopped by the On Brand podcast for a chat about content, creative, and strategy.

About Doug Kessler

Doug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency — and Content Marketing Institute Agency of the Year. Doug has written a lot about content marketing including the B2B Content Strategy Checklist, Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.

Episode Highlights

We started the show with … crap. Doug has spent a lot of time writing about crap. Or specifically, what we need to avoid creating as content marketers. As he notes, “the biggest threat to content marketing is content marketing. Content makes too much sense to go anywhere.”

Content quantity vs. quality. So what about the million-dollar question, ‘how much content should you create?’ Doug’s answer: “Do as much as you can above a certain quality level. Every piece you put out can either help or hurt your brand.” What you really have to do is …

Create a content brand. You have to be more than just a brand builder and a content creator. You have to develop a content brand. But it’s harder and harder to hit a home run.

How can you produce a content marketing home run? As Doug notes, “the first step is to aim for it.” This sounds obvious but so many of us fall prey to internal and external constraints that keep our content in the middle of the bell curve. That said, you still need to be strategic instead of following creative whims. “At Ogilvy in the ‘80s, we used to say, ‘you can always get attention from a gorilla in a jock strap.’”

B2B content isn’t necessarily harder. “It’s different. Not all pieces have to do everything. There are heart pieces and there are head pieces. We need more content that celebrates the Simon Sinek ‘why.’”

What brand has made Doug smile recently? “A B2C example is Everlane for their radical transparency in their supply chain and their margins. Thank you! For B2B, I’d say GE.” Doug then reminded us of their Hammer ad (below).

To learn more about Doug, check out the Velocity Partners website and follow Doug on Twitter.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Matt Reno gave us a shout on Twitter for our episode featuring Brad Flowers. Specifically, Matt said he “poured some bourbon, opened the sketchbook, and chilled while listening to an insightful branding podcast.” Thanks for listening, Matt!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2132 no Social Sound Bite: Facebook’s New Business Feature – Job Postings! https://onbrand.libsyn.com/social-sound-bite-facebooks-new-business-feature-job-postings On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right people was the top need. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story at Business Insider – Facebook is taking on LinkedIn by letting businesses post job listings. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 24 Feb 2017 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right people was the top need. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story at Business Insider – Facebook is taking on LinkedIn by letting businesses post job listings. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right people was the top need. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 282 no Telling Your Brand’s Story in the Snapchat Age with Jed Record https://onbrand.libsyn.com/telling-your-brands-story-in-the-snapchat-age-with-jed-record “When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year than Snapchat. Jed Record joined us in Iowa last fall for the Social Brand Forum. Since then, both Snapchat and the emerging story media format have evolved even more. We discussed all of this on this week’s On Brand podcast.  About Jed Record A consultant, speaker, and educator, Jed Record guides corporate teams through the quickly changing landscape of emerging marketing technologies. He teaches marketing at Meredith College’s School of Business. Jed’s clients include both start-ups and global brands such as Lenovo, eBay, Thomson Reuters and Quintiles Transnational. He has worked with Toyota, Capital One, SanDisk and others on influence marketing campaigns as well. Episode Highlights Instagram stories vs. Snapchat stories. One big thing that’s changed since last summer/fall has been the emergence of Instagram’s own story feature. Recently, Instagram’s daily story stats have overtaken Snapchat total user counts. Does this automatically spell trouble for Snapchat? Not necessarily. “It’s a major millennial media platform. It is a highly different audience. If this is your core audience, this is still where you should be.” Why millennials still favor Snapchat. “Snap was the platform where their parents weren’t. It’s a very personal network.” Instagram stories may help preserve this feature. Just as parents and older demographics were starting to check out Snapchat, they had a new reason to stay on Instagram. The ‘story’ is a new media format. Whether it’s Snapchat stories, Instagram stories, or Facebook’s new story feature, one thing is clear. The story is an emerging new media format, composed of real-time photos and videos further personalized with sketches, scribbles, and emojis. How will you tell your brand’s story? “This is another form of communication but it’s not just another communications course.” Jed was very clear that though these are new formats and channels, we need to make sure that marketing curriculum doesn’t get lost teaching the tools. We need better instruction on distilling complex brand messaging into concise, ephemeral stories. What brand has made Jed smile recently? “Applebee’s. Out of the blue, they make me smile by tweeting at me.” Jed also pointed to exceptional service from American Airlines and Toyota. To learn more, check out Jed’s website and follow Jed on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Jasko Besic gave us a shout on Twitter for our episode featuring Brad Flowers. Thanks for listening, Jasko! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Feb 2017 11:00:00 -0000 full Nick Westergaard “When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year... “When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year than Snapchat. Jed Record joined us in Iowa last fall for the Social Brand Forum. Since then, both Snapchat and the emerging story media format have evolved even more. We discussed all of this on this week’s On Brand podcast.  About Jed Record A consultant, speaker, and educator, Jed Record guides corporate teams through the quickly changing landscape of emerging marketing technologies. He teaches marketing at Meredith College’s School of Business. Jed’s clients include both start-ups and global brands such as Lenovo, eBay, Thomson Reuters and Quintiles Transnational. He has worked with Toyota, Capital One, SanDisk and others on influence marketing campaigns as well. Episode Highlights Instagram stories vs. Snapchat stories. One big thing that’s changed since last summer/fall has been the emergence of Instagram’s own story feature. Recently, Instagram’s daily story stats have overtaken Snapchat total user counts. Does this automatically spell trouble for Snapchat? Not necessarily. “It’s a major millennial media platform. It is a highly different audience. If this is your core audience, this is still where you should be.” Why millennials still favor Snapchat. “Snap was the platform where their parents weren’t. It’s a very personal network.” Instagram stories may help preserve this feature. Just as parents and older demographics were starting to check out Snapchat, they had a new reason to stay on Instagram. The ‘story’ is a new media format. Whether it’s Snapchat stories, Instagram stories, or Facebook’s new story feature, one thing is clear. The story is an emerging new media format, composed of real-time photos and videos further personalized with sketches, scribbles, and emojis. How will you tell your brand’s story? “This is another form of communication but it’s not just another communications course.” Jed was very clear that though these are new formats and channels, we need to make sure that marketing curriculum doesn’t get lost teaching the tools. We need better instruction on distilling complex brand messaging into concise, ephemeral stories. What brand has made Jed smile recently? “Applebee’s. Out of the blue, they make me smile by tweeting at me.” Jed also pointed to exceptional service from American Airlines and Toyota. To learn more, check out Jed’s website and follow Jed on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Jasko Besic gave us a shout on Twitter for our episode featuring Brad Flowers. Thanks for listening, Jasko! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year than Snapchat. Jed Record joined us in Iowa last fall for the Social Brand Forum. Since then, both Snapchat and the emerging story media format have evolved even more. We discussed all of this on this week’s On Brand podcast.

 About Jed Record

A consultant, speaker, and educator, Jed Record guides corporate teams through the quickly changing landscape of emerging marketing technologies. He teaches marketing at Meredith College’s School of Business. Jed’s clients include both start-ups and global brands such as Lenovo, eBay, Thomson Reuters and Quintiles Transnational. He has worked with Toyota, Capital One, SanDisk and others on influence marketing campaigns as well.

Episode Highlights

Instagram stories vs. Snapchat stories. One big thing that’s changed since last summer/fall has been the emergence of Instagram’s own story feature. Recently, Instagram’s daily story stats have overtaken Snapchat total user counts. Does this automatically spell trouble for Snapchat? Not necessarily. “It’s a major millennial media platform. It is a highly different audience. If this is your core audience, this is still where you should be.”

Why millennials still favor Snapchat. “Snap was the platform where their parents weren’t. It’s a very personal network.” Instagram stories may help preserve this feature. Just as parents and older demographics were starting to check out Snapchat, they had a new reason to stay on Instagram.

The ‘story’ is a new media format. Whether it’s Snapchat stories, Instagram stories, or Facebook’s new story feature, one thing is clear. The story is an emerging new media format, composed of real-time photos and videos further personalized with sketches, scribbles, and emojis. How will you tell your brand’s story?

“This is another form of communication but it’s not just another communications course.” Jed was very clear that though these are new formats and channels, we need to make sure that marketing curriculum doesn’t get lost teaching the tools. We need better instruction on distilling complex brand messaging into concise, ephemeral stories.

What brand has made Jed smile recently? “Applebee’s. Out of the blue, they make me smile by tweeting at me.” Jed also pointed to exceptional service from American Airlines and Toyota.

To learn more, check out Jed’s website and follow Jed on Twitter.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Jasko Besic gave us a shout on Twitter for our episode featuring Brad Flowers. Thanks for listening, Jasko!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2019 no Social Sound Bite: What Goes Into the Instagram Algorithm https://onbrand.libsyn.com/social-sound-bite-what-goes-into-the-instagram-algorithm On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed a recent report on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually stronger than ever. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story at Social Media Today – Inside the Instagram Algorithm. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 17 Feb 2017 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed a recent report on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed a recent report on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually stronger than ever. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story at Social Media Today – Inside the Instagram Algorithm. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed a recent report on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually stronger than ever. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 310 no Developing a Consistent Brand Voice and Language with Brad Flowers https://onbrand.libsyn.com/developing-a-consistent-brand-voice-and-language-with-brad-flowers "Branding is complicated when you try to define it." If there was an ongoing theme of the On Brand podcast, this week's guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around your story and communicate that internally. Brad Flowers co-founded and leads a language and story-focused branding firm, Bullhorn. We talked about all of that and more on this week’s On Brand podcast.  About Brad Flowers Brad Flowers co-founded Bullhorn in 2008. A graduate of the University of North Texas, Brad’s degree in Literature serves him well in his strategy and language work during the branding process. It does not serve him well in his operational work, which is primarily informed by his rugged real-world experience and self-taught MBA. He is also an avid cycler – for commuting and for competition. He co-founded and currently serves on the board of a non-profit community bike shop called Broke Spoke. Spreading the good word. Episode Highlights What does Bullhorn do? "We're a branding company but really people hire us to help them talk about their brand." Unlike other more visually focused firms, Bullhorn starts with words and stories. In the end, they provide a brand manual. But it's not the standard style guide you might expect. A coffee table book for your brand. While Bullhorn provided the digital assets most expect with a style guide or brand manual, they also include a printed document that's more aspirational. "It's like a coffee table book for your brand. Employees can read it. It can be used for onboarding." "Your culture is a culmination of your brand voice." As Brad reminded us, there's no one-size-fits-all approach for brand voice.  How can you maintain a consistent brand voice internally without encouraging your team to talk like robots? "It really depends on the organization. The culture." Flowers went on to share a story about a more formal, hyperbolic client that needed help with their brand voice. Instead of more jargon — that would almost certainly lead them to sound more robotic — they provided a visual inspiration in the form of a photo of Paul Newman playing ping-pong. (I know, I said I'd put it in the show notes but I can't find a creative commons pic.) What brand has made Brad smile recently? After reading Kondo's best-selling book, The Life-Changing Magic of Tidying, Brad set out to find the objects that gave him joy. His Patagonia fleece fit the bill. And also provided a textbook example of a brand that's made him smile many times through the years. To learn more, go to the Bullhorn Creative website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Alex Mastrianni gave us a shout on Twitter for our recent episode featuring Marcus Sheridan. Thanks for listening, Alex! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Feb 2017 11:00:00 -0000 full Nick Westergaard "Branding is complicated when you try to define it." If there was an ongoing theme of the On Brand podcast, this week's guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around... "Branding is complicated when you try to define it." If there was an ongoing theme of the On Brand podcast, this week's guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around your story and communicate that internally. Brad Flowers co-founded and leads a language and story-focused branding firm, Bullhorn. We talked about all of that and more on this week’s On Brand podcast.  About Brad Flowers Brad Flowers co-founded Bullhorn in 2008. A graduate of the University of North Texas, Brad’s degree in Literature serves him well in his strategy and language work during the branding process. It does not serve him well in his operational work, which is primarily informed by his rugged real-world experience and self-taught MBA. He is also an avid cycler – for commuting and for competition. He co-founded and currently serves on the board of a non-profit community bike shop called Broke Spoke. Spreading the good word. Episode Highlights What does Bullhorn do? "We're a branding company but really people hire us to help them talk about their brand." Unlike other more visually focused firms, Bullhorn starts with words and stories. In the end, they provide a brand manual. But it's not the standard style guide you might expect. A coffee table book for your brand. While Bullhorn provided the digital assets most expect with a style guide or brand manual, they also include a printed document that's more aspirational. "It's like a coffee table book for your brand. Employees can read it. It can be used for onboarding." "Your culture is a culmination of your brand voice." As Brad reminded us, there's no one-size-fits-all approach for brand voice.  How can you maintain a consistent brand voice internally without encouraging your team to talk like robots? "It really depends on the organization. The culture." Flowers went on to share a story about a more formal, hyperbolic client that needed help with their brand voice. Instead of more jargon — that would almost certainly lead them to sound more robotic — they provided a visual inspiration in the form of a photo of Paul Newman playing ping-pong. (I know, I said I'd put it in the show notes but I can't find a creative commons pic.) What brand has made Brad smile recently? After reading Kondo's best-selling book, The Life-Changing Magic of Tidying, Brad set out to find the objects that gave him joy. His Patagonia fleece fit the bill. And also provided a textbook example of a brand that's made him smile many times through the years. To learn more, go to the Bullhorn Creative website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Alex Mastrianni gave us a shout on Twitter for our recent episode featuring Marcus Sheridan. Thanks for listening, Alex! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices "Branding is complicated when you try to define it." If there was an ongoing theme of the On Brand podcast, this week's guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around your story and communicate that internally. Brad Flowers co-founded and leads a language and story-focused branding firm, Bullhorn. We talked about all of that and more on this week’s On Brand podcast.

 About Brad Flowers

Brad Flowers co-founded Bullhorn in 2008. A graduate of the University of North Texas, Brad’s degree in Literature serves him well in his strategy and language work during the branding process. It does not serve him well in his operational work, which is primarily informed by his rugged real-world experience and self-taught MBA. He is also an avid cycler – for commuting and for competition. He co-founded and currently serves on the board of a non-profit community bike shop called Broke Spoke. Spreading the good word.

Episode Highlights

What does Bullhorn do? "We're a branding company but really people hire us to help them talk about their brand." Unlike other more visually focused firms, Bullhorn starts with words and stories. In the end, they provide a brand manual. But it's not the standard style guide you might expect.

A coffee table book for your brand. While Bullhorn provided the digital assets most expect with a style guide or brand manual, they also include a printed document that's more aspirational. "It's like a coffee table book for your brand. Employees can read it. It can be used for onboarding."

"Your culture is a culmination of your brand voice." As Brad reminded us, there's no one-size-fits-all approach for brand voice. 

How can you maintain a consistent brand voice internally without encouraging your team to talk like robots? "It really depends on the organization. The culture." Flowers went on to share a story about a more formal, hyperbolic client that needed help with their brand voice. Instead of more jargon — that would almost certainly lead them to sound more robotic — they provided a visual inspiration in the form of a photo of Paul Newman playing ping-pong. (I know, I said I'd put it in the show notes but I can't find a creative commons pic.)

What brand has made Brad smile recently? After reading Kondo's best-selling book, The Life-Changing Magic of Tidying, Brad set out to find the objects that gave him joy. His Patagonia fleece fit the bill. And also provided a textbook example of a brand that's made him smile many times through the years.

To learn more, go to the Bullhorn Creative website.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Alex Mastrianni gave us a shout on Twitter for our recent episode featuring Marcus Sheridan. Thanks for listening, Alex!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2000 no Social Sound Bite: As Snapchat Stumbles, Facebook Flexes https://onbrand.libsyn.com/social-sound-bite-as-snapchat-stumbles-facebook-flexes On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are faltering. Over at Facebook, it's the exact opposite. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's the full story at TechCrunch – Snapchat Stumbles Toward IPO. And now for something completely different over at eMarketer – For Facebook, an Exclamation Point to Cap a Chaotic Year. Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 10 Feb 2017 11:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are faltering. Over at Facebook, it's the exact opposite. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's the full story at TechCrunch – Snapchat Stumbles Toward IPO. And now for something completely different over at eMarketer – For Facebook, an Exclamation Point to Cap a Chaotic Year. Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are faltering. Over at Facebook, it's the exact opposite. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 246 no Answering All of Your Customers Questions with Marcus Sheridan https://onbrand.libsyn.com/answering-all-of-your-customers-questions-with-marcus-sheridan “The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to the content marketing legend and author about all of this, on this week’s On Brand podcast.  About Marcus Sheridan Called a “web marketing guru” by The New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world—and is also the inspiration for his newest book, “They Ask, You Answer.” Today, Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry while navigating the ultra-fast rate of change occurring within consumers and buyers today. Episode Highlights The 20-second version of Marcus’ story. “In 2008, I was going to lose my business. I had two consultants tell me to file for bankruptcy. I started reading about inbound marketing and content marketing and created a four-word philosophy.” They Ask, You Answer. This philosophy applied to content marketing helped Marcus save River Pools. It’s also helped countless marketers who have read his story and heard him speak. “If you can’t explain it — if you can’t answer the questions — it’s no good.” These four words are also the title of his new book. They Ask You Answer, which is full of case studies of “digital Davids” like River Pools. “It’s 50% marketing, 25% sales, and 25% implementation.” The most important social media question. “It’s not ‘how can I be great on Facebook today?’ It’s ‘how can I be great on Facebook forever?’ You do that by solving customers’ problems.” How can you cultivate a culture of questions? “Businesses need to think more like buyers and less like businesses. Marketers aren’t subject matter experts.” You have to get out of your bubble and seek the expertise of leadership, engineering, and sales to effectively answer your buyer’s questions. What question is Marcus asked most often? “It’s not, ‘I’m a leader/business owner — how do turn my business around?’ It’s ‘I’m in sales and I need leadership’s buy-in.'” Marcus recommends getting leadership re-acclimated with customers’ needs for a better connection between the business and the buyer in your sales and marketing execution. What brand has made Marcus smile recently? “I’m gonna use this example because it would be easy for them to say, ‘but we’re too big’ — Home Depot.” Citing their “exceptional blog where they teach, teach, teach,” he noted that it features products without being too sales-y. To learn more, go to The Sales Lion website, check out his book They Ask You Answer, and follow him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Feb 2017 11:00:00 -0000 full Nick Westergaard “The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to... “The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to the content marketing legend and author about all of this, on this week’s On Brand podcast.  About Marcus Sheridan Called a “web marketing guru” by The New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world—and is also the inspiration for his newest book, “They Ask, You Answer.” Today, Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry while navigating the ultra-fast rate of change occurring within consumers and buyers today. Episode Highlights The 20-second version of Marcus’ story. “In 2008, I was going to lose my business. I had two consultants tell me to file for bankruptcy. I started reading about inbound marketing and content marketing and created a four-word philosophy.” They Ask, You Answer. This philosophy applied to content marketing helped Marcus save River Pools. It’s also helped countless marketers who have read his story and heard him speak. “If you can’t explain it — if you can’t answer the questions — it’s no good.” These four words are also the title of his new book. They Ask You Answer, which is full of case studies of “digital Davids” like River Pools. “It’s 50% marketing, 25% sales, and 25% implementation.” The most important social media question. “It’s not ‘how can I be great on Facebook today?’ It’s ‘how can I be great on Facebook forever?’ You do that by solving customers’ problems.” How can you cultivate a culture of questions? “Businesses need to think more like buyers and less like businesses. Marketers aren’t subject matter experts.” You have to get out of your bubble and seek the expertise of leadership, engineering, and sales to effectively answer your buyer’s questions. What question is Marcus asked most often? “It’s not, ‘I’m a leader/business owner — how do turn my business around?’ It’s ‘I’m in sales and I need leadership’s buy-in.'” Marcus recommends getting leadership re-acclimated with customers’ needs for a better connection between the business and the buyer in your sales and marketing execution. What brand has made Marcus smile recently? “I’m gonna use this example because it would be easy for them to say, ‘but we’re too big’ — Home Depot.” Citing their “exceptional blog where they teach, teach, teach,” he noted that it features products without being too sales-y. To learn more, go to The Sales Lion website, check out his book They Ask You Answer, and follow him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices “The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to the content marketing legend and author about all of this, on this week’s On Brand podcast.

 About Marcus Sheridan

Called a “web marketing guru” by The New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world—and is also the inspiration for his newest book, “They Ask, You Answer.”

Today, Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry while navigating the ultra-fast rate of change occurring within consumers and buyers today.

Episode Highlights

The 20-second version of Marcus’ story. “In 2008, I was going to lose my business. I had two consultants tell me to file for bankruptcy. I started reading about inbound marketing and content marketing and created a four-word philosophy.”

They Ask, You Answer. This philosophy applied to content marketing helped Marcus save River Pools. It’s also helped countless marketers who have read his story and heard him speak. “If you can’t explain it — if you can’t answer the questions — it’s no good.” These four words are also the title of his new book. They Ask You Answer, which is full of case studies of “digital Davids” like River Pools. “It’s 50% marketing, 25% sales, and 25% implementation.”

The most important social media question. “It’s not ‘how can I be great on Facebook today?’ It’s ‘how can I be great on Facebook forever?’ You do that by solving customers’ problems.”

How can you cultivate a culture of questions? “Businesses need to think more like buyers and less like businesses. Marketers aren’t subject matter experts.” You have to get out of your bubble and seek the expertise of leadership, engineering, and sales to effectively answer your buyer’s questions.

What question is Marcus asked most often? “It’s not, ‘I’m a leader/business owner — how do turn my business around?’ It’s ‘I’m in sales and I need leadership’s buy-in.'” Marcus recommends getting leadership re-acclimated with customers’ needs for a better connection between the business and the buyer in your sales and marketing execution.

What brand has made Marcus smile recently? “I’m gonna use this example because it would be easy for them to say, ‘but we’re too big’ — Home Depot.” Citing their “exceptional blog where they teach, teach, teach,” he noted that it features products without being too sales-y.

To learn more, go to The Sales Lion website, check out his book They Ask You Answer, and follow him on Twitter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2060 no Social Sound Bite: Instagram Stories Are More Popular Than Snapchat https://onbrand.libsyn.com/social-sound-bite-instagram-stories-are-more-popular-than-snapchat On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is currently winning the story wars. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.  Beyond the Sound Bite Here’s the full story at TechCrunch – Instagram Stories is stealing Snapchat’s users. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 03 Feb 2017 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is currently winning the story wars. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.  Beyond the Sound Bite Here’s the full story at TechCrunch – Instagram Stories is stealing Snapchat’s users. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is currently winning the story wars. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. 

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 244 no Standing Out by Creating Content Customers Want with Dave Gerhardt https://onbrand.libsyn.com/standing-out-by-creating-content-customers-want-with-dave-gerhardt "The only way to stand out is to build a brand." B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, Jay Acunzo told a story on the podcast about how Drift made the bold move of un-gating all of their content. I couldn't wait to hear this story first hand from Drift's Director of Marketing Dave Gerhart on this week's episode of the On Brand podcast.  About Dave Gerhardt Dave Gerhardt is the director of marketing at Drift, a Boston-based startup that helps sales and customer success teams connect with their customers. Dave has spent the first seven years of his career working at SaaS marketing companies, including HubSpot and Constant Contact, and he was recently named one of Boston's 50 on Fire for 2017. He's also the co-host of Seeking Wisdom, a podcast about health, wealth, life, and learning. Episode Highlights Why would a brand un-gate all of their content?? Content marketing is powerful — especially in the B2B space — because you can drive leads and measure everything. Dave Gerhardt was initially taken aback when his boss, Drift CEO David Cancel, suggested they un-gate everything. Standing out. "So many products today are free. They want customers to dive in, try things out, and ultimately use it (and pay for it) more." Drift embraced this approach and extended it to their content, making it accessible and, in the end, more helpful as well. "The only way to stand out is to build a brand." How do you create stand out content? "My approach is simple. I create content that I would like. There's no sexy playbook." How do you establish a strong, consistent brand voice? Every brand wants a voice but it seems like we only have two gears — bland or irreverent. Dave sat down with CEO David Cancel and developed thirteen core values that guide all of their efforts. "Internally, we call this being 'Drifty.' We know we're about being authentic and human. When we come out with something new we make sure there's real people on it. Real people are Drifty." What brand has made Dave smile recently? “I'm gonna go with two — Slack and Mailchimp." Both excel at creating little moments of delight throughout their online brand experience. To learn more, go to the Drift blog and follow Dave on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Drew McLellan gave us several shouts on Twitter for the episode of the podcast he recorded with us last year. Drew also has a great podcast called Build a Better Agency. Thanks for being a guest and listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Jan 2017 11:00:00 -0000 full Nick Westergaard "The only way to stand out is to build a brand." B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, about how Drift made the bold move... "The only way to stand out is to build a brand." B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, Jay Acunzo told a story on the podcast about how Drift made the bold move of un-gating all of their content. I couldn't wait to hear this story first hand from Drift's Director of Marketing Dave Gerhart on this week's episode of the On Brand podcast.  About Dave Gerhardt Dave Gerhardt is the director of marketing at Drift, a Boston-based startup that helps sales and customer success teams connect with their customers. Dave has spent the first seven years of his career working at SaaS marketing companies, including HubSpot and Constant Contact, and he was recently named one of Boston's 50 on Fire for 2017. He's also the co-host of Seeking Wisdom, a podcast about health, wealth, life, and learning. Episode Highlights Why would a brand un-gate all of their content?? Content marketing is powerful — especially in the B2B space — because you can drive leads and measure everything. Dave Gerhardt was initially taken aback when his boss, Drift CEO David Cancel, suggested they un-gate everything. Standing out. "So many products today are free. They want customers to dive in, try things out, and ultimately use it (and pay for it) more." Drift embraced this approach and extended it to their content, making it accessible and, in the end, more helpful as well. "The only way to stand out is to build a brand." How do you create stand out content? "My approach is simple. I create content that I would like. There's no sexy playbook." How do you establish a strong, consistent brand voice? Every brand wants a voice but it seems like we only have two gears — bland or irreverent. Dave sat down with CEO David Cancel and developed thirteen core values that guide all of their efforts. "Internally, we call this being 'Drifty.' We know we're about being authentic and human. When we come out with something new we make sure there's real people on it. Real people are Drifty." What brand has made Dave smile recently? “I'm gonna go with two — Slack and Mailchimp." Both excel at creating little moments of delight throughout their online brand experience. To learn more, go to the Drift blog and follow Dave on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Drew McLellan gave us several shouts on Twitter for the episode of the podcast he recorded with us last year. Drew also has a great podcast called Build a Better Agency. Thanks for being a guest and listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices "The only way to stand out is to build a brand." B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, Jay Acunzo told a story on the podcast about how Drift made the bold move of un-gating all of their content. I couldn't wait to hear this story first hand from Drift's Director of Marketing Dave Gerhart on this week's episode of the On Brand podcast.

 About Dave Gerhardt

Dave Gerhardt is the director of marketing at Drift, a Boston-based startup that helps sales and customer success teams connect with their customers. Dave has spent the first seven years of his career working at SaaS marketing companies, including HubSpot and Constant Contact, and he was recently named one of Boston's 50 on Fire for 2017. He's also the co-host of Seeking Wisdom, a podcast about health, wealth, life, and learning.

Episode Highlights

Why would a brand un-gate all of their content?? Content marketing is powerful — especially in the B2B space — because you can drive leads and measure everything. Dave Gerhardt was initially taken aback when his boss, Drift CEO David Cancel, suggested they un-gate everything.

Standing out. "So many products today are free. They want customers to dive in, try things out, and ultimately use it (and pay for it) more." Drift embraced this approach and extended it to their content, making it accessible and, in the end, more helpful as well. "The only way to stand out is to build a brand."

How do you create stand out content? "My approach is simple. I create content that I would like. There's no sexy playbook."

How do you establish a strong, consistent brand voice? Every brand wants a voice but it seems like we only have two gears — bland or irreverent. Dave sat down with CEO David Cancel and developed thirteen core values that guide all of their efforts. "Internally, we call this being 'Drifty.' We know we're about being authentic and human. When we come out with something new we make sure there's real people on it. Real people are Drifty."

What brand has made Dave smile recently? “I'm gonna go with two — Slack and Mailchimp." Both excel at creating little moments of delight throughout their online brand experience.

To learn more, go to the Drift blog and follow Dave on Twitter.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Drew McLellan gave us several shouts on Twitter for the episode of the podcast he recorded with us last year. Drew also has a great podcast called Build a Better Agency. Thanks for being a guest and listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1714 no Social Sound Bite: Rogue Tweets from Badlands National Park https://onbrand.libsyn.com/social-sound-bite-rogue-tweets-from-badlands-national-park On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed recent "rogue tweets" from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Badlands National Park Twitter account goes rogue, starts tweeting scientific facts (CBS News). After the "rogue tweets" were deleted, some employees created an Alternate National Park Service Twitter account (on their own time and without public resources). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 27 Jan 2017 11:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed recent "rogue tweets" from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed recent "rogue tweets" from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Badlands National Park Twitter account goes rogue, starts tweeting scientific facts (CBS News). After the "rogue tweets" were deleted, some employees created an Alternate National Park Service Twitter account (on their own time and without public resources). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed recent "rogue tweets" from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 262 no Millennial Marketing and Media Brands with Gabriella Mirabelli https://onbrand.libsyn.com/millennial-marketing-and-media-brands-with-gabriella-mirabelli "You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast.  About Gabriella Mirabelli Gabriella Mirabelli is the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed on Inc. as one of the "5 Unsung Heroes of New Media" and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy. As the host of The Up Next Podcast, she talks with the brightest innovators, risk takers, and disrupters on the front lines of change from Hollywood, Wall St., Silicon Valley, and beyond. Over the last half decade, Gabriella has studied how the practices of media brands intersect with the media consumption habits of millennials. Her most recent in-depth report “Millennials At the Gate” is an examination of streaming, ad blocking, and piracy habits of young millennials. It has been cited by major publications such as Forbes, The Wrap, MediaPost, and Yahoo Finance. Episode Highlights What are the top millennial behavioral trends that brand builders need to be aware of? First, Gabriella focuses on what she calls "young millennials — ages 18–24. Two-thirds of millennials are ad blocking. Sixty-nine percent are pirating and, of those, 67% think there’s nothing wrong with that." How can we translate these trends into brand initiatives? “It’s all about the touch points, the overall experience. Social platforms are giving that emotional payoff.” As brand builders, we have to make sure that we’re creating a brand that means something to our audience. Surrendering control of our brands. “We’re both in control and not in control of our brands today. You are the steward of the cluster that’s drawn to your brand. Apple is a great example of this." When it comes to media, are we marketing the show — content brands — or the larger network brand? As Gabriella noted, “I have a strong opinion about this. It’s the show brand. You go to see the show. You don’t go to the AMC theater. You go to see the movie playing there. Unless you’re an art house theater that curates and adds meaning. They’re about creating a better experience with real butter on the popcorn, where the ushers care about film.” What brand has made Gabriella smile recently? “Netflix. And what I love is that they don’t market to me obnoxiously but they still have meaning to me. They care about audience and experience." To learn more, go to Gabriella’s podcast website (UpNextPodcast.com) and check out the ANATOMY website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Jan 2017 11:00:00 -0000 full Nick Westergaard "You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this... "You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast.  About Gabriella Mirabelli Gabriella Mirabelli is the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed on Inc. as one of the "5 Unsung Heroes of New Media" and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy. As the host of The Up Next Podcast, she talks with the brightest innovators, risk takers, and disrupters on the front lines of change from Hollywood, Wall St., Silicon Valley, and beyond. Over the last half decade, Gabriella has studied how the practices of media brands intersect with the media consumption habits of millennials. Her most recent in-depth report “Millennials At the Gate” is an examination of streaming, ad blocking, and piracy habits of young millennials. It has been cited by major publications such as Forbes, The Wrap, MediaPost, and Yahoo Finance. Episode Highlights What are the top millennial behavioral trends that brand builders need to be aware of? First, Gabriella focuses on what she calls "young millennials — ages 18–24. Two-thirds of millennials are ad blocking. Sixty-nine percent are pirating and, of those, 67% think there’s nothing wrong with that." How can we translate these trends into brand initiatives? “It’s all about the touch points, the overall experience. Social platforms are giving that emotional payoff.” As brand builders, we have to make sure that we’re creating a brand that means something to our audience. Surrendering control of our brands. “We’re both in control and not in control of our brands today. You are the steward of the cluster that’s drawn to your brand. Apple is a great example of this." When it comes to media, are we marketing the show — content brands — or the larger network brand? As Gabriella noted, “I have a strong opinion about this. It’s the show brand. You go to see the show. You don’t go to the AMC theater. You go to see the movie playing there. Unless you’re an art house theater that curates and adds meaning. They’re about creating a better experience with real butter on the popcorn, where the ushers care about film.” What brand has made Gabriella smile recently? “Netflix. And what I love is that they don’t market to me obnoxiously but they still have meaning to me. They care about audience and experience." To learn more, go to Gabriella’s podcast website (UpNextPodcast.com) and check out the ANATOMY website. Learn more about your ad choices. Visit megaphone.fm/adchoices "You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast.

 About Gabriella Mirabelli

Gabriella Mirabelli is the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed on Inc. as one of the "5 Unsung Heroes of New Media" and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy. As the host of The Up Next Podcast, she talks with the brightest innovators, risk takers, and disrupters on the front lines of change from Hollywood, Wall St., Silicon Valley, and beyond.

Over the last half decade, Gabriella has studied how the practices of media brands intersect with the media consumption habits of millennials. Her most recent in-depth report “Millennials At the Gate” is an examination of streaming, ad blocking, and piracy habits of young millennials. It has been cited by major publications such as Forbes, The Wrap, MediaPost, and Yahoo Finance.

Episode Highlights

What are the top millennial behavioral trends that brand builders need to be aware of? First, Gabriella focuses on what she calls "young millennials — ages 18–24. Two-thirds of millennials are ad blocking. Sixty-nine percent are pirating and, of those, 67% think there’s nothing wrong with that."

How can we translate these trends into brand initiatives? “It’s all about the touch points, the overall experience. Social platforms are giving that emotional payoff.” As brand builders, we have to make sure that we’re creating a brand that means something to our audience.

Surrendering control of our brands. “We’re both in control and not in control of our brands today. You are the steward of the cluster that’s drawn to your brand. Apple is a great example of this."

When it comes to media, are we marketing the show — content brands — or the larger network brand? As Gabriella noted, “I have a strong opinion about this. It’s the show brand. You go to see the show. You don’t go to the AMC theater. You go to see the movie playing there. Unless you’re an art house theater that curates and adds meaning. They’re about creating a better experience with real butter on the popcorn, where the ushers care about film.”

What brand has made Gabriella smile recently? “Netflix. And what I love is that they don’t market to me obnoxiously but they still have meaning to me. They care about audience and experience."

To learn more, go to Gabriella’s podcast website (UpNextPodcast.com) and check out the ANATOMY website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2178 no Creating Stories from Customer Empathy with Carla Johnson https://onbrand.libsyn.com/creating-stories-from-customer-empathy-with-carla-johnson “Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.  About Carla Johnson Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business results. Carla has worked with companies that include American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and Smurfit Kappa on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories alive in fun and captivating ways. Named one of the top 20 most influential content marketers, one of top 25 business-to-business marketers, and one of the top 50 women in marketing, Carla is the co-author of Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. She serves on the Executive Committee and as the Vice Chair on the Board of Directors for the Association for National Advertisers Business Marketing Association, an instructor for the Content Marketing Institute and the Digital Analytics Association, is a frequent speaker and writes about creativity and innovation, the power of brand storytelling, and customer experience for numerous media outlets. Dig deeper at Type A Communications and follow her on Twitter. Episode Highlights "When you tell a story driven by empathy, you’ll always see results.” Understanding your customers is a cornerstone of effective brand building. Yet with our focus on quantitative analysis and data, we often know too little about our customers and what they want. How can we fix this? Carla reminds us to “Just talk with them.” Conversations can yield powerful results. After talking with your customers, don’t forget your employees. Internal brand communication is key. Carla cited a study from Gallup noting that less than 40% of employees understand what their company stands for. If properly educated, your employees can be a powerful marketing engine. “If you get the internal right, you can reallocate your external resources." “Experience and story are tied together. Hand in hand.” As Carla notes, you have to ask yourself, “What are we going to be known for.” She then shared a great example from Big Ass Fans on how a simple brand touch point can inform an entire brand experience. As we head into the new year, what’s one thing brand builders and marketers should do more of? Look for ways to be “more creative, interesting, and different. Look at brands from outside your bubble.” What are they doing? How can you do more of that? What brand has made Carla smile recently? Carla pointed us to HP and their recent rebranding. “They spent us much time (communicating that) internally as they did externally." To learn more, go to the Type A Communications website and check out the site for her book with past On Brand guest Robert Rose, Experiences: The 7th Era of Marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Jan 2017 11:00:00 -0000 full Nick Westergaard “Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications... “Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.  About Carla Johnson Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business results. Carla has worked with companies that include American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and Smurfit Kappa on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories alive in fun and captivating ways. Named one of the top 20 most influential content marketers, one of top 25 business-to-business marketers, and one of the top 50 women in marketing, Carla is the co-author of Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. She serves on the Executive Committee and as the Vice Chair on the Board of Directors for the Association for National Advertisers Business Marketing Association, an instructor for the Content Marketing Institute and the Digital Analytics Association, is a frequent speaker and writes about creativity and innovation, the power of brand storytelling, and customer experience for numerous media outlets. Dig deeper at Type A Communications and follow her on Twitter. Episode Highlights "When you tell a story driven by empathy, you’ll always see results.” Understanding your customers is a cornerstone of effective brand building. Yet with our focus on quantitative analysis and data, we often know too little about our customers and what they want. How can we fix this? Carla reminds us to “Just talk with them.” Conversations can yield powerful results. After talking with your customers, don’t forget your employees. Internal brand communication is key. Carla cited a study from Gallup noting that less than 40% of employees understand what their company stands for. If properly educated, your employees can be a powerful marketing engine. “If you get the internal right, you can reallocate your external resources." “Experience and story are tied together. Hand in hand.” As Carla notes, you have to ask yourself, “What are we going to be known for.” She then shared a great example from Big Ass Fans on how a simple brand touch point can inform an entire brand experience. As we head into the new year, what’s one thing brand builders and marketers should do more of? Look for ways to be “more creative, interesting, and different. Look at brands from outside your bubble.” What are they doing? How can you do more of that? What brand has made Carla smile recently? Carla pointed us to HP and their recent rebranding. “They spent us much time (communicating that) internally as they did externally." To learn more, go to the Type A Communications website and check out the site for her book with past On Brand guest Robert Rose, Experiences: The 7th Era of Marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices “Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.

 About Carla Johnson

Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business results. Carla has worked with companies that include American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and Smurfit Kappa on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories alive in fun and captivating ways.

Named one of the top 20 most influential content marketers, one of top 25 business-to-business marketers, and one of the top 50 women in marketing, Carla is the co-author of Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. She serves on the Executive Committee and as the Vice Chair on the Board of Directors for the Association for National Advertisers Business Marketing Association, an instructor for the Content Marketing Institute and the Digital Analytics Association, is a frequent speaker and writes about creativity and innovation, the power of brand storytelling, and customer experience for numerous media outlets. Dig deeper at Type A Communications and follow her on Twitter.

Episode Highlights

"When you tell a story driven by empathy, you’ll always see results.” Understanding your customers is a cornerstone of effective brand building. Yet with our focus on quantitative analysis and data, we often know too little about our customers and what they want. How can we fix this? Carla reminds us to “Just talk with them.” Conversations can yield powerful results.

After talking with your customers, don’t forget your employees. Internal brand communication is key. Carla cited a study from Gallup noting that less than 40% of employees understand what their company stands for. If properly educated, your employees can be a powerful marketing engine. “If you get the internal right, you can reallocate your external resources."

“Experience and story are tied together. Hand in hand.” As Carla notes, you have to ask yourself, “What are we going to be known for.” She then shared a great example from Big Ass Fans on how a simple brand touch point can inform an entire brand experience.

As we head into the new year, what’s one thing brand builders and marketers should do more of? Look for ways to be “more creative, interesting, and different. Look at brands from outside your bubble.” What are they doing? How can you do more of that?

What brand has made Carla smile recently? Carla pointed us to HP and their recent rebranding. “They spent us much time (communicating that) internally as they did externally."

To learn more, go to the Type A Communications website and check out the site for her book with past On Brand guest Robert Rose, Experiences: The 7th Era of Marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1842 no Moving Your Brand from Average to Exceptional with Jay Acunzo https://onbrand.libsyn.com/moving-your-brand-from-average-to-exceptional-with-jay-acunzo “All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast reminded us that we need to always ask ourselves why we’re doing this and who we’re doing it for if we want to close the chasm between average and exceptional.  About Jay Acunzo Jay Acunzo jokes that he’s the world’s most passionate “craft-driven” marketer. He is a highly sought after keynote speaker, writer, and host of the atypical-sounding podcast Unthinkable. Jay launched his career at Google as a digital media strategist, led content marketing for multiple startups, followed by the VC firm NextView, and today, he hosts his weekly show and travels the world exploring how people can trust their intuition to do more exceptional work. Episode Highlights Jay calls himself a “craft-driven marketer.” “Anything that’s craft driven is where the process is the point.” While your overall volume of work is important, ultimately you need focus. The chasm. As Jay defined his work on the Unthinkable podcast, he framed it as answering one question: “How to be exceptional? There’s a chasm today between average and exceptional.” How do you bridge the chasm? “You need an aspirational anchor. Something that you’re striving toward. If you ‘why’ something to death, you’ll find clarity.” Jay told us of Drift in Boston who ungated all of their content and ultimately grew their subscriber list. How can you get started today? As it’s the new year, I asked Jay if there was an easy exercise to move your brand toward the exceptional end of the chasm. “There’s a real simple exercise. I call it an extraction.” Simply put, you find something from outside of your echo chamber or industry that you admire and you extract the aspects of their brand that make them exceptional. For example, you may want to be the Anthony Bourdain of business. How would you go about doing this? What brand has made Jay smile recently? He pointed us toward Bill Simmons and the project he has going at TheRinger.com. To learn more, go to unthinkable.fm and follow Jay on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently Dylan Diewold gave us a shout for our 100th episode featuring Seth Godin. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Jan 2017 11:00:00 -0000 full Nick Westergaard “All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast... “All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast reminded us that we need to always ask ourselves why we’re doing this and who we’re doing it for if we want to close the chasm between average and exceptional.  About Jay Acunzo Jay Acunzo jokes that he’s the world’s most passionate “craft-driven” marketer. He is a highly sought after keynote speaker, writer, and host of the atypical-sounding podcast Unthinkable. Jay launched his career at Google as a digital media strategist, led content marketing for multiple startups, followed by the VC firm NextView, and today, he hosts his weekly show and travels the world exploring how people can trust their intuition to do more exceptional work. Episode Highlights Jay calls himself a “craft-driven marketer.” “Anything that’s craft driven is where the process is the point.” While your overall volume of work is important, ultimately you need focus. The chasm. As Jay defined his work on the Unthinkable podcast, he framed it as answering one question: “How to be exceptional? There’s a chasm today between average and exceptional.” How do you bridge the chasm? “You need an aspirational anchor. Something that you’re striving toward. If you ‘why’ something to death, you’ll find clarity.” Jay told us of Drift in Boston who ungated all of their content and ultimately grew their subscriber list. How can you get started today? As it’s the new year, I asked Jay if there was an easy exercise to move your brand toward the exceptional end of the chasm. “There’s a real simple exercise. I call it an extraction.” Simply put, you find something from outside of your echo chamber or industry that you admire and you extract the aspects of their brand that make them exceptional. For example, you may want to be the Anthony Bourdain of business. How would you go about doing this? What brand has made Jay smile recently? He pointed us toward Bill Simmons and the project he has going at TheRinger.com. To learn more, go to unthinkable.fm and follow Jay on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently Dylan Diewold gave us a shout for our 100th episode featuring Seth Godin. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast reminded us that we need to always ask ourselves why we’re doing this and who we’re doing it for if we want to close the chasm between average and exceptional.

 About Jay Acunzo

Jay Acunzo jokes that he’s the world’s most passionate “craft-driven” marketer. He is a highly sought after keynote speaker, writer, and host of the atypical-sounding podcast Unthinkable. Jay launched his career at Google as a digital media strategist, led content marketing for multiple startups, followed by the VC firm NextView, and today, he hosts his weekly show and travels the world exploring how people can trust their intuition to do more exceptional work.

Episode Highlights

Jay calls himself a “craft-driven marketer.” “Anything that’s craft driven is where the process is the point.” While your overall volume of work is important, ultimately you need focus.

The chasm. As Jay defined his work on the Unthinkable podcast, he framed it as answering one question: “How to be exceptional? There’s a chasm today between average and exceptional.”

How do you bridge the chasm? “You need an aspirational anchor. Something that you’re striving toward. If you ‘why’ something to death, you’ll find clarity.” Jay told us of Drift in Boston who ungated all of their content and ultimately grew their subscriber list.

How can you get started today? As it’s the new year, I asked Jay if there was an easy exercise to move your brand toward the exceptional end of the chasm. “There’s a real simple exercise. I call it an extraction.” Simply put, you find something from outside of your echo chamber or industry that you admire and you extract the aspects of their brand that make them exceptional. For example, you may want to be the Anthony Bourdain of business. How would you go about doing this?

What brand has made Jay smile recently? He pointed us toward Bill Simmons and the project he has going at TheRinger.com.

To learn more, go to unthinkable.fm and follow Jay on Twitter.

As We Wrap …

Before we go, I want to flip the microphone around to our community …Recently Dylan Diewold gave us a shout for our 100th episode featuring Seth Godin. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1977 no Social Sound Bite: How Wendy’s Handles Social Media Trolls https://onbrand.libsyn.com/social-sound-bite-how-wendys-handles-social-media-trolls On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy's and a social media troll. Instead of following conventional wisdom and ignoring the troll, Wendy's engaged. The results will surprise you. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Wendy's Put a Troll on Ice With 2017's Best Tweet So Far (Adweek). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 06 Jan 2017 11:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy's and a social media troll. Instead of following conventional wisdom and ignoring the... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy's and a social media troll. Instead of following conventional wisdom and ignoring the troll, Wendy's engaged. The results will surprise you. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Wendy's Put a Troll on Ice With 2017's Best Tweet So Far (Adweek). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy's and a social media troll. Instead of following conventional wisdom and ignoring the troll, Wendy's engaged. The results will surprise you. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 378 no Seth Godin on Branding, Books, and Education (Episode 100 – Part 2) https://onbrand.libsyn.com/seth-godin-on-branding-books-and-education-episode-100-part-2 In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more great guests like Seth in the future. Enjoy this week’s 100th episode of the On Brand podcast featuring the one, the only Seth Godin!  About Seth Godin Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow. In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world. He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His book, What To Do When It's Your Turn, is already a bestseller. His new book is pretty big too. Episode Highlights Seth’s new book, What Does It Sound Like to Change Your Mind, is literally BIG. “It could kill a small mammal. It’s 17 pounds and over 800 pages long.” No kidding! Learn more at MoreSeth.com. Seth has continued to reinvent the publishing world as he did with What to Do When It’s Your Turn (fun fact: Seth designed the book’s innovative layout himself). So, what’s this big new book all about? “It’s about what it sounds like when you change your mind. That’s what we do in marketing — we change minds.” The new book follows the arc of his work, building on the foundation he first sketched out in Permission Marketing.  “If everything is marketing — how you answer the phone, etc. — then I get to write about everything.” Everything is marketing. Classic Godin. “In Purple Cow I asked if you can’t buy attention what do you do instead?” You have to create remarkable experiences. So, what is the Seth Godin definition of branding? “First let’s all agree that a brand isn’t a logo. A brand is a shortcut — a promise about what to expect if you engage. If you are known, you have a brand." Another industry Seth is turning on its head is higher ed with his altMBA program. As both a marketer and a university instructor, I’m fascinated by this. “I help people level up. It’s a 30-day workshop. In most online programs there’s a 96% drop out rate. Ours has a 98% completion rate. It’s experiential and project based. There are 13 assignments and no grades. Just feedback.” Our education system is "training people to work in 1937." As Seth notes, we need to do more than teach memorization and obedience. "We test people and hold them back if they’re a ‘bad batch’ because it’s based on industrialization. We need a different operator’s manual." What brand has made Seth smile recently? "They are un-extraordinary. In fact, they are extraordinary in how un-extraordinary they are. I buy all of my domains from Hover.com. When I call them, they answer the phone on the first ring. When a domain is about to expire they email me five days before they charge me money.” It’s the little things. Remember, everything is marketing. To learn more, go to sethgodin.com or just type “Seth” into Google. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Jan 2017 11:00:00 -0000 full Nick Westergaard In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more... In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more great guests like Seth in the future. Enjoy this week’s 100th episode of the On Brand podcast featuring the one, the only Seth Godin!  About Seth Godin Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow. In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world. He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His book, What To Do When It's Your Turn, is already a bestseller. His new book is pretty big too. Episode Highlights Seth’s new book, What Does It Sound Like to Change Your Mind, is literally BIG. “It could kill a small mammal. It’s 17 pounds and over 800 pages long.” No kidding! Learn more at MoreSeth.com. Seth has continued to reinvent the publishing world as he did with What to Do When It’s Your Turn (fun fact: Seth designed the book’s innovative layout himself). So, what’s this big new book all about? “It’s about what it sounds like when you change your mind. That’s what we do in marketing — we change minds.” The new book follows the arc of his work, building on the foundation he first sketched out in Permission Marketing.  “If everything is marketing — how you answer the phone, etc. — then I get to write about everything.” Everything is marketing. Classic Godin. “In Purple Cow I asked if you can’t buy attention what do you do instead?” You have to create remarkable experiences. So, what is the Seth Godin definition of branding? “First let’s all agree that a brand isn’t a logo. A brand is a shortcut — a promise about what to expect if you engage. If you are known, you have a brand." Another industry Seth is turning on its head is higher ed with his altMBA program. As both a marketer and a university instructor, I’m fascinated by this. “I help people level up. It’s a 30-day workshop. In most online programs there’s a 96% drop out rate. Ours has a 98% completion rate. It’s experiential and project based. There are 13 assignments and no grades. Just feedback.” Our education system is "training people to work in 1937." As Seth notes, we need to do more than teach memorization and obedience. "We test people and hold them back if they’re a ‘bad batch’ because it’s based on industrialization. We need a different operator’s manual." What brand has made Seth smile recently? "They are un-extraordinary. In fact, they are extraordinary in how un-extraordinary they are. I buy all of my domains from Hover.com. When I call them, they answer the phone on the first ring. When a domain is about to expire they email me five days before they charge me money.” It’s the little things. Remember, everything is marketing. To learn more, go to sethgodin.com or just type “Seth” into Google. Learn more about your ad choices. Visit megaphone.fm/adchoices In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more great guests like Seth in the future. Enjoy this week’s 100th episode of the On Brand podcast featuring the one, the only Seth Godin!

 About Seth Godin

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world. He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His book, What To Do When It's Your Turn, is already a bestseller. His new book is pretty big too.

Episode Highlights

Seth’s new book, What Does It Sound Like to Change Your Mind, is literally BIG. “It could kill a small mammal. It’s 17 pounds and over 800 pages long.” No kidding! Learn more at MoreSeth.com. Seth has continued to reinvent the publishing world as he did with What to Do When It’s Your Turn (fun fact: Seth designed the book’s innovative layout himself).

So, what’s this big new book all about? “It’s about what it sounds like when you change your mind. That’s what we do in marketing — we change minds.” The new book follows the arc of his work, building on the foundation he first sketched out in Permission Marketing. 

“If everything is marketing — how you answer the phone, etc. — then I get to write about everything.” Everything is marketing. Classic Godin. “In Purple Cow I asked if you can’t buy attention what do you do instead?” You have to create remarkable experiences.

So, what is the Seth Godin definition of branding? “First let’s all agree that a brand isn’t a logo. A brand is a shortcut — a promise about what to expect if you engage. If you are known, you have a brand."

Another industry Seth is turning on its head is higher ed with his altMBA program. As both a marketer and a university instructor, I’m fascinated by this. “I help people level up. It’s a 30-day workshop. In most online programs there’s a 96% drop out rate. Ours has a 98% completion rate. It’s experiential and project based. There are 13 assignments and no grades. Just feedback.”

Our education system is "training people to work in 1937." As Seth notes, we need to do more than teach memorization and obedience. "We test people and hold them back if they’re a ‘bad batch’ because it’s based on industrialization. We need a different operator’s manual."

What brand has made Seth smile recently? "They are un-extraordinary. In fact, they are extraordinary in how un-extraordinary they are. I buy all of my domains from Hover.com. When I call them, they answer the phone on the first ring. When a domain is about to expire they email me five days before they charge me money.” It’s the little things. Remember, everything is marketing.

To learn more, go to sethgodin.com or just type “Seth” into Google.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2115 no Authenticity in Branding with Patrick Hanlon (Episode 100 - Part 1) https://onbrand.libsyn.com/authenticity-in-branding-with-patrick-hanlon-episode-100-part-1 This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our first guest ever on January 1, 2015, was Patrick Hanlon, author of Primal Branding and The Social Code. A lot has changed since then and I couldn’t wait to catch up with On Brand guest #1. About Patrick Hanlon Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies including American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers, Kraft Foods, Johnson & Johnson, Yum! Foods, Wrigley, PayPal, Gap, the United Nations and others. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. Hanlon’s latest book The Social Code: Designing Community In The Digital Age defines how to create communities via social media: and how to attract advocates who become so passionate about your success, they are willing to create it themselves. He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, CNBC, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Advertising Age, and others. He was also featured as a subject matter expert in the 10- episode TV documentary series “The Kennedy Files” from Aspyr Media.  Episode Highlights What’s changed since Patrick was last here on the show? “A lot!” Hanlon noted, talking about the results of the 2016 presidential election. “Many are wondering — is this the end of authenticity? It may be the end of the (buzz)word ‘authenticity but trust is still important. Your brand is community — what others say about you.” Trust is important if you’re building a community. Politicians and presidents are absolutely brands. Since his first visit, Hanlon was also a part of the TV documentary on the Kennedys where he was asked if they are a brand? “Yes — brands are belief systems made up of primal code.” Hanlon then took us through all of the pieces of the Kennedy’s code from their creed (“Ask not what your country can do for you …”) and numerous icons (fashion, sunglasses). But what about Trump? "The biggest lesson for American business in all of this is that now politics has been as disrupted as other industries have been. More than the end of authenticity, this is the end of political laundering.” Unfiltered messages (good or bad) are what resonated with the electorate and propelled both Donald Trump and Bernie Sanders to unexpected heights. What remains to be seen is how the Trump brand squares with the brand of the United States. Hanlon’s primal branding system is so effective it can even be applied to our country with our creed (“life, liberty, and the pursuit of happiness), icons (flag, liberty bell, etc), and rituals (voting, the fourth of July). What brand has made Patrick smile recently? “I know there are brands that make me smile less today — like Apple and Starbucks. The concept that really makes me smile is virtual reality — what can be done with the technology." To learn more, go thinktopia.com and the Primal Branding page on Facebook. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Dec 2016 11:00:00 -0000 full Nick Westergaard This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our was Patrick... This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our first guest ever on January 1, 2015, was Patrick Hanlon, author of Primal Branding and The Social Code. A lot has changed since then and I couldn’t wait to catch up with On Brand guest #1. About Patrick Hanlon Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies including American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers, Kraft Foods, Johnson & Johnson, Yum! Foods, Wrigley, PayPal, Gap, the United Nations and others. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. Hanlon’s latest book The Social Code: Designing Community In The Digital Age defines how to create communities via social media: and how to attract advocates who become so passionate about your success, they are willing to create it themselves. He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, CNBC, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Advertising Age, and others. He was also featured as a subject matter expert in the 10- episode TV documentary series “The Kennedy Files” from Aspyr Media.  Episode Highlights What’s changed since Patrick was last here on the show? “A lot!” Hanlon noted, talking about the results of the 2016 presidential election. “Many are wondering — is this the end of authenticity? It may be the end of the (buzz)word ‘authenticity but trust is still important. Your brand is community — what others say about you.” Trust is important if you’re building a community. Politicians and presidents are absolutely brands. Since his first visit, Hanlon was also a part of the TV documentary on the Kennedys where he was asked if they are a brand? “Yes — brands are belief systems made up of primal code.” Hanlon then took us through all of the pieces of the Kennedy’s code from their creed (“Ask not what your country can do for you …”) and numerous icons (fashion, sunglasses). But what about Trump? "The biggest lesson for American business in all of this is that now politics has been as disrupted as other industries have been. More than the end of authenticity, this is the end of political laundering.” Unfiltered messages (good or bad) are what resonated with the electorate and propelled both Donald Trump and Bernie Sanders to unexpected heights. What remains to be seen is how the Trump brand squares with the brand of the United States. Hanlon’s primal branding system is so effective it can even be applied to our country with our creed (“life, liberty, and the pursuit of happiness), icons (flag, liberty bell, etc), and rituals (voting, the fourth of July). What brand has made Patrick smile recently? “I know there are brands that make me smile less today — like Apple and Starbucks. The concept that really makes me smile is virtual reality — what can be done with the technology." To learn more, go thinktopia.com and the Primal Branding page on Facebook. Learn more about your ad choices. Visit megaphone.fm/adchoices This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our first guest ever on January 1, 2015, was Patrick Hanlon, author of Primal Branding and The Social Code. A lot has changed since then and I couldn’t wait to catch up with On Brand guest #1.

About Patrick Hanlon

Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies including American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers, Kraft Foods, Johnson & Johnson, Yum! Foods, Wrigley, PayPal, Gap, the United Nations and others. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. Hanlon’s latest book The Social Code: Designing Community In The Digital Age defines how to create communities via social media: and how to attract advocates who become so passionate about your success, they are willing to create it themselves.

He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, CNBC, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Advertising Age, and others. He was also featured as a subject matter expert in the 10- episode TV documentary series “The Kennedy Files” from Aspyr Media.

 Episode Highlights

What’s changed since Patrick was last here on the show? “A lot!” Hanlon noted, talking about the results of the 2016 presidential election. “Many are wondering — is this the end of authenticity? It may be the end of the (buzz)word ‘authenticity but trust is still important. Your brand is community — what others say about you.” Trust is important if you’re building a community.

Politicians and presidents are absolutely brands. Since his first visit, Hanlon was also a part of the TV documentary on the Kennedys where he was asked if they are a brand? “Yes — brands are belief systems made up of primal code.” Hanlon then took us through all of the pieces of the Kennedy’s code from their creed (“Ask not what your country can do for you …”) and numerous icons (fashion, sunglasses).

But what about Trump? "The biggest lesson for American business in all of this is that now politics has been as disrupted as other industries have been. More than the end of authenticity, this is the end of political laundering.” Unfiltered messages (good or bad) are what resonated with the electorate and propelled both Donald Trump and Bernie Sanders to unexpected heights.

What remains to be seen is how the Trump brand squares with the brand of the United States. Hanlon’s primal branding system is so effective it can even be applied to our country with our creed (“life, liberty, and the pursuit of happiness), icons (flag, liberty bell, etc), and rituals (voting, the fourth of July).

What brand has made Patrick smile recently? “I know there are brands that make me smile less today — like Apple and Starbucks. The concept that really makes me smile is virtual reality — what can be done with the technology."

To learn more, go thinktopia.com and the Primal Branding page on Facebook.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2522 no Non-Obvious Trends for 2017 with Rohit Bhargava https://onbrand.libsyn.com/non-obvious-trends-for-2017-with-rohit-bhargava “I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses need to be aware of in his Non Obvious book series. The 2017 edition just came out and I couldn’t wait to ask Rohit about it on the On Brand podcast. About Rohit Bhargava Rohit Bhargava is a “non-obvious” trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the Wall Street Journal best-selling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. A two-time TEDx speaker, Rohit has keynoted events in 31 countries and is regularly featured as a marketing expert by media such as The New York Times, Harvard Business Review, and NPR. Episode Highlights Why Rohit does “the dumbest thing you could do as an author” … Because he keeps revising the same book. “I rewrite 35% of the book each year!” Since 2011, Rohit has curated 15 trends we need to be aware of. This along with his treatise on the future makes up his Non-Obviousbook series which tracks trends in the areas of Culture and Consumer Behavior, Marketing and Social Media, Media and Education, Technology and Design, and Economics and Entrepreneurship. Why your brand needs to embrace “lovable imperfection.” Rohit told us about how today’s irrational customers often require brands with lovable imperfection. “These are those brand who aren’t afraid to be flawed.” Like Jackie Chan having fun with his audience during the outtakes of his movies. What trends haven’t changed since Rohit began Non-Obvious? “The universal human principles. What we like, what we don’t like, and why. How technology is impacting our lives” is what’s changing. The human factors are the constant. What’s an ‘anti-trend’? “ Once something is identified as a trend, there’s always something that comes forward and succeeds by doing the opposite.” It’s important to note that this contrarian success doesn’t negate the impact of the initial trend. What’s one trend that businesses aren’t thinking enough about? “The role that technology is playing in our lives — even in ways we don’t know.” What brand has made Rohit smile recently? “Innocent Drinks — out of the UK. They make smoothies and are very British with their humor. Like their bottles that say, ‘Stop Looking at My Bottom.’” (Below.) We’re smiling just looking at it! To learn more, go to rohitbhargava.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Speaking of trends … recently former On Brand podcast guest Bryan Kramer released a list of 70 social media and content marketing trends from experts including several other former guests of the show. Check it out now! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Dec 2016 11:00:00 -0000 full Nick Westergaard “I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses... “I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses need to be aware of in his Non Obvious book series. The 2017 edition just came out and I couldn’t wait to ask Rohit about it on the On Brand podcast. About Rohit Bhargava Rohit Bhargava is a “non-obvious” trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the Wall Street Journal best-selling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. A two-time TEDx speaker, Rohit has keynoted events in 31 countries and is regularly featured as a marketing expert by media such as The New York Times, Harvard Business Review, and NPR. Episode Highlights Why Rohit does “the dumbest thing you could do as an author” … Because he keeps revising the same book. “I rewrite 35% of the book each year!” Since 2011, Rohit has curated 15 trends we need to be aware of. This along with his treatise on the future makes up his Non-Obviousbook series which tracks trends in the areas of Culture and Consumer Behavior, Marketing and Social Media, Media and Education, Technology and Design, and Economics and Entrepreneurship. Why your brand needs to embrace “lovable imperfection.” Rohit told us about how today’s irrational customers often require brands with lovable imperfection. “These are those brand who aren’t afraid to be flawed.” Like Jackie Chan having fun with his audience during the outtakes of his movies. What trends haven’t changed since Rohit began Non-Obvious? “The universal human principles. What we like, what we don’t like, and why. How technology is impacting our lives” is what’s changing. The human factors are the constant. What’s an ‘anti-trend’? “ Once something is identified as a trend, there’s always something that comes forward and succeeds by doing the opposite.” It’s important to note that this contrarian success doesn’t negate the impact of the initial trend. What’s one trend that businesses aren’t thinking enough about? “The role that technology is playing in our lives — even in ways we don’t know.” What brand has made Rohit smile recently? “Innocent Drinks — out of the UK. They make smoothies and are very British with their humor. Like their bottles that say, ‘Stop Looking at My Bottom.’” (Below.) We’re smiling just looking at it! To learn more, go to rohitbhargava.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Speaking of trends … recently former On Brand podcast guest Bryan Kramer released a list of 70 social media and content marketing trends from experts including several other former guests of the show. Check it out now! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses need to be aware of in his Non Obvious book series. The 2017 edition just came out and I couldn’t wait to ask Rohit about it on the On Brand podcast.

About Rohit Bhargava

Rohit Bhargava is a “non-obvious” trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the Wall Street Journal best-selling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. A two-time TEDx speaker, Rohit has keynoted events in 31 countries and is regularly featured as a marketing expert by media such as The New York Times, Harvard Business Review, and NPR.

Episode Highlights

Why Rohit does “the dumbest thing you could do as an author” … Because he keeps revising the same book. “I rewrite 35% of the book each year!” Since 2011, Rohit has curated 15 trends we need to be aware of. This along with his treatise on the future makes up his Non-Obviousbook series which tracks trends in the areas of Culture and Consumer Behavior, Marketing and Social Media, Media and Education, Technology and Design, and Economics and Entrepreneurship.

Why your brand needs to embrace “lovable imperfection.” Rohit told us about how today’s irrational customers often require brands with lovable imperfection. “These are those brand who aren’t afraid to be flawed.” Like Jackie Chan having fun with his audience during the outtakes of his movies.

What trends haven’t changed since Rohit began Non-Obvious? “The universal human principles. What we like, what we don’t like, and why. How technology is impacting our lives” is what’s changing. The human factors are the constant.

What’s an ‘anti-trend’? “ Once something is identified as a trend, there’s always something that comes forward and succeeds by doing the opposite.” It’s important to note that this contrarian success doesn’t negate the impact of the initial trend.

What’s one trend that businesses aren’t thinking enough about? “The role that technology is playing in our lives — even in ways we don’t know.”

What brand has made Rohit smile recently? “Innocent Drinks — out of the UK. They make smoothies and are very British with their humor. Like their bottles that say, ‘Stop Looking at My Bottom.’” (Below.) We’re smiling just looking at it!

To learn more, go to rohitbhargava.com.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Speaking of trends … recently former On Brand podcast guest Bryan Kramer released a list of 70 social media and content marketing trends from experts including several other former guests of the show. Check it out now!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1824 no What’s Next for Brands and Content Marketing with Robert Rose https://onbrand.libsyn.com/whats-next-for-brands-and-content-marketing-with-robert-rose “Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a Senior Contributing Consultant for Digital Clarity Group, he helps organizations throughout the world enhance their content marketing and customer experience. We talked about content today, tomorrow, and the new year ahead on this week’s episode of the On Brand podcast. About Robert Rose Robert Rose is in the business of helping marketers become stellar storytellers. He is the Chief Strategist for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS – helping them create powerful customer experiences through digital media. As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi, frequently a top 20 marketing podcast on iTunes and downloaded more than 50,000 times each month. Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a top ten marketing book on Amazon.com since its debut in 2011. As storyteller, Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences. Robert is, and has been, widely quoted worldwide in the press, including publications such as The Guardian, Wall Street Journal, Wired, CBS Interactive and BusinessWeek. Episode Highlights As we prepare for a new year, I had to ask Robert ‘what’s next’ for brands and content marketing. “Brand has been disrupted by media and we’ve seen how that impacts marketing and brands. And we’re seeing agencies respond to this. I think in the year ahead we’ll see an agency acquire media like we’ve seen media acquire agencies." Why is it hard to be a content brand? “It baffles me that we’ve never quibbled when media productizes their content. But all of a sudden it feels odd when marketers create content about their products?!? Why can’t Starbucks provide a newspaper? No journalists? That’s a talent problem.” And one that can often be solved by acquisition or “acqui-hire” (I love this new term that Robert's friend coined). Speaking of content acquisition, Robert shared a surprising fact. “Did you know that the grosses from all of the Marvel films in recent years are still less that the quarterly revenue of Oracle? Look at CNN! Most businesses are surprised at how cheap the media business is." How can you create a content strategy in the new year? Robert provided a systematic formula for being a better content marketer in the new year. “Start with the business problem. Where in the buyer’s journey is the weakest part — where are we having trouble? Branding? Churn? From there we can look at what we could create that would help them — that would be worth subscribing to.” Finally, you have to map out “what would it take to do this? And then work backward." What brand has made Robert smile recently? Robert shared two recent holiday ads. First, the Polish auction company Allegro, melted hearts with a grandfather’s gift to his newborn granddaughter. And, of course, Amazon’s touching new holiday ad for their Prime service featuring two old friends who discover they share a problem. To learn more about Robert Rose, check out his website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Dec 2016 11:00:00 -0000 full Nick Westergaard “Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a... “Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a Senior Contributing Consultant for Digital Clarity Group, he helps organizations throughout the world enhance their content marketing and customer experience. We talked about content today, tomorrow, and the new year ahead on this week’s episode of the On Brand podcast. About Robert Rose Robert Rose is in the business of helping marketers become stellar storytellers. He is the Chief Strategist for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS – helping them create powerful customer experiences through digital media. As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi, frequently a top 20 marketing podcast on iTunes and downloaded more than 50,000 times each month. Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a top ten marketing book on Amazon.com since its debut in 2011. As storyteller, Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences. Robert is, and has been, widely quoted worldwide in the press, including publications such as The Guardian, Wall Street Journal, Wired, CBS Interactive and BusinessWeek. Episode Highlights As we prepare for a new year, I had to ask Robert ‘what’s next’ for brands and content marketing. “Brand has been disrupted by media and we’ve seen how that impacts marketing and brands. And we’re seeing agencies respond to this. I think in the year ahead we’ll see an agency acquire media like we’ve seen media acquire agencies." Why is it hard to be a content brand? “It baffles me that we’ve never quibbled when media productizes their content. But all of a sudden it feels odd when marketers create content about their products?!? Why can’t Starbucks provide a newspaper? No journalists? That’s a talent problem.” And one that can often be solved by acquisition or “acqui-hire” (I love this new term that Robert's friend coined). Speaking of content acquisition, Robert shared a surprising fact. “Did you know that the grosses from all of the Marvel films in recent years are still less that the quarterly revenue of Oracle? Look at CNN! Most businesses are surprised at how cheap the media business is." How can you create a content strategy in the new year? Robert provided a systematic formula for being a better content marketer in the new year. “Start with the business problem. Where in the buyer’s journey is the weakest part — where are we having trouble? Branding? Churn? From there we can look at what we could create that would help them — that would be worth subscribing to.” Finally, you have to map out “what would it take to do this? And then work backward." What brand has made Robert smile recently? Robert shared two recent holiday ads. First, the Polish auction company Allegro, melted hearts with a grandfather’s gift to his newborn granddaughter. And, of course, Amazon’s touching new holiday ad for their Prime service featuring two old friends who discover they share a problem. To learn more about Robert Rose, check out his website. Learn more about your ad choices. Visit megaphone.fm/adchoices “Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a Senior Contributing Consultant for Digital Clarity Group, he helps organizations throughout the world enhance their content marketing and customer experience. We talked about content today, tomorrow, and the new year ahead on this week’s episode of the On Brand podcast.

About Robert Rose

Robert Rose is in the business of helping marketers become stellar storytellers. He is the Chief Strategist for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS – helping them create powerful customer experiences through digital media.

As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi, frequently a top 20 marketing podcast on iTunes and downloaded more than 50,000 times each month. Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a top ten marketing book on Amazon.com since its debut in 2011.

As storyteller, Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences. Robert is, and has been, widely quoted worldwide in the press, including publications such as The Guardian, Wall Street Journal, Wired, CBS Interactive and BusinessWeek.

Episode Highlights

As we prepare for a new year, I had to ask Robert ‘what’s next’ for brands and content marketing. “Brand has been disrupted by media and we’ve seen how that impacts marketing and brands. And we’re seeing agencies respond to this. I think in the year ahead we’ll see an agency acquire media like we’ve seen media acquire agencies."

Why is it hard to be a content brand? “It baffles me that we’ve never quibbled when media productizes their content. But all of a sudden it feels odd when marketers create content about their products?!? Why can’t Starbucks provide a newspaper? No journalists? That’s a talent problem.” And one that can often be solved by acquisition or “acqui-hire” (I love this new term that Robert's friend coined).

Speaking of content acquisition, Robert shared a surprising fact. “Did you know that the grosses from all of the Marvel films in recent years are still less that the quarterly revenue of Oracle? Look at CNN! Most businesses are surprised at how cheap the media business is."

How can you create a content strategy in the new year? Robert provided a systematic formula for being a better content marketer in the new year. “Start with the business problem. Where in the buyer’s journey is the weakest part — where are we having trouble? Branding? Churn? From there we can look at what we could create that would help them — that would be worth subscribing to.” Finally, you have to map out “what would it take to do this? And then work backward."

What brand has made Robert smile recently? Robert shared two recent holiday ads. First, the Polish auction company Allegro, melted hearts with a grandfather’s gift to his newborn granddaughter. And, of course, Amazon’s touching new holiday ad for their Prime service featuring two old friends who discover they share a problem.

To learn more about Robert Rose, check out his website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1994 no Social Sound Bite: Liking Comments and Other New Instagram Features https://onbrand.libsyn.com/social-sound-bite-liking-comments-and-other-new-instagram-features On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments, and reporting abuse anonymously. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Instagram will soon let you like comments — or even turn them off completely (Washington Post). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 09 Dec 2016 11:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments, and reporting abuse anonymously. Listen for... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments, and reporting abuse anonymously. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Instagram will soon let you like comments — or even turn them off completely (Washington Post). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments, and reporting abuse anonymously. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 205 no Creating Experiences Customers Crave with Nicholas Webb https://onbrand.libsyn.com/creating-experiences-customers-crave-with-nicholas-webb "The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45 patents. He now channels his innovative skills to help some of the world's top brands excel at customer experience. We discussed all of this and more on this week’s episode of the On Brand podcast. About Nicholas J. Webb Nicholas Webb is a world-renowned technology futurist innovator. As an inventor, Nicholas invented one of the first wearable technologies and one of the world’s smallest medical implants. Nicholas has been awarded over 45 patents by the US Patent Office. Nicholas is the author of several best-selling books including, The Innovation Playbook and his recently released number one best-selling book, What Customers Crave. As the CEO at Cravve, Nicholas works with some of the top brands in the world to help them lead their market in enterprise strategy, technology, and innovation. Nicholas has been awarded his Doctorate of Humane Letters by Western University of Health Sciences, a Top Southern California Medical School for his contributions in healthcare technology. Episode Highlights How did an inventor like Nicholas end up in branding, marketing, and customer service? "I started out by inventing all of these bright shiny objects. But then wit the 'Uber-fication' of things I started thinking about how you could apply these innovation techniques to creating customer experiences." From demographics to nodes. "Experience design used to be based on demography. We don't think of ourselves as demographics. We're really a range of nodes. What we hate and what we love. The brands that have this figured out win." What are the five most important brand touchpoints? As Nicholas talks about in his new book, What Customers Crave, there are five key touchpoints we need to be aware of — 1. The Pre-Touchpoint Moment (mostly digital — before the customer has sought you out), 2. The First Touchpoint Moment (the first impression — usually one of the five senses), 3. The Core Touchpoint Moment (what you do for them day in, day out — online and off), 4. The Perfect Last Touchpoint Moment (that surprising bit of value you add at delivery — a special gift, etc.), and, finally, 5. The In-Touchpoint Moment (how you stay in touch with your customers on an ongoing basis). It sounds like a lot of work but ... "This (approach) is the least expensive way to grow your business and improve your workplace." As Nicholas has found, most companies are losing around 30% of their business based on average or "criminally bad" customer experiences. Avoid this by mapping all of your touchpoints and rising to the "customer value strata" that Nick notes. You want customer advocates, not "madvocates." What brand has made Nicholas smile recently? As someone who is constantly examining customer experience, Nick laughed that his family can get annoyed by his observations ("They usually leave the restaurant thinking 'Oh no — he's going to complain.'"). Nick smiled recently at the focus on people and policies at IKEA. To learn more about Nicholas Webb, check out his customer experience firm Cravve and his speaking website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Dec 2016 11:00:00 -0000 full Nick Westergaard "The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45... "The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45 patents. He now channels his innovative skills to help some of the world's top brands excel at customer experience. We discussed all of this and more on this week’s episode of the On Brand podcast. About Nicholas J. Webb Nicholas Webb is a world-renowned technology futurist innovator. As an inventor, Nicholas invented one of the first wearable technologies and one of the world’s smallest medical implants. Nicholas has been awarded over 45 patents by the US Patent Office. Nicholas is the author of several best-selling books including, The Innovation Playbook and his recently released number one best-selling book, What Customers Crave. As the CEO at Cravve, Nicholas works with some of the top brands in the world to help them lead their market in enterprise strategy, technology, and innovation. Nicholas has been awarded his Doctorate of Humane Letters by Western University of Health Sciences, a Top Southern California Medical School for his contributions in healthcare technology. Episode Highlights How did an inventor like Nicholas end up in branding, marketing, and customer service? "I started out by inventing all of these bright shiny objects. But then wit the 'Uber-fication' of things I started thinking about how you could apply these innovation techniques to creating customer experiences." From demographics to nodes. "Experience design used to be based on demography. We don't think of ourselves as demographics. We're really a range of nodes. What we hate and what we love. The brands that have this figured out win." What are the five most important brand touchpoints? As Nicholas talks about in his new book, What Customers Crave, there are five key touchpoints we need to be aware of — 1. The Pre-Touchpoint Moment (mostly digital — before the customer has sought you out), 2. The First Touchpoint Moment (the first impression — usually one of the five senses), 3. The Core Touchpoint Moment (what you do for them day in, day out — online and off), 4. The Perfect Last Touchpoint Moment (that surprising bit of value you add at delivery — a special gift, etc.), and, finally, 5. The In-Touchpoint Moment (how you stay in touch with your customers on an ongoing basis). It sounds like a lot of work but ... "This (approach) is the least expensive way to grow your business and improve your workplace." As Nicholas has found, most companies are losing around 30% of their business based on average or "criminally bad" customer experiences. Avoid this by mapping all of your touchpoints and rising to the "customer value strata" that Nick notes. You want customer advocates, not "madvocates." What brand has made Nicholas smile recently? As someone who is constantly examining customer experience, Nick laughed that his family can get annoyed by his observations ("They usually leave the restaurant thinking 'Oh no — he's going to complain.'"). Nick smiled recently at the focus on people and policies at IKEA. To learn more about Nicholas Webb, check out his customer experience firm Cravve and his speaking website. Learn more about your ad choices. Visit megaphone.fm/adchoices "The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45 patents. He now channels his innovative skills to help some of the world's top brands excel at customer experience. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Nicholas J. Webb

Nicholas Webb is a world-renowned technology futurist innovator. As an inventor, Nicholas invented one of the first wearable technologies and one of the world’s smallest medical implants. Nicholas has been awarded over 45 patents by the US Patent Office. Nicholas is the author of several best-selling books including, The Innovation Playbook and his recently released number one best-selling book, What Customers Crave. As the CEO at Cravve, Nicholas works with some of the top brands in the world to help them lead their market in enterprise strategy, technology, and innovation. Nicholas has been awarded his Doctorate of Humane Letters by Western University of Health Sciences, a Top Southern California Medical School for his contributions in healthcare technology.

Episode Highlights

How did an inventor like Nicholas end up in branding, marketing, and customer service? "I started out by inventing all of these bright shiny objects. But then wit the 'Uber-fication' of things I started thinking about how you could apply these innovation techniques to creating customer experiences."

From demographics to nodes. "Experience design used to be based on demography. We don't think of ourselves as demographics. We're really a range of nodes. What we hate and what we love. The brands that have this figured out win."

What are the five most important brand touchpoints? As Nicholas talks about in his new book, What Customers Crave, there are five key touchpoints we need to be aware of — 1. The Pre-Touchpoint Moment (mostly digital — before the customer has sought you out), 2. The First Touchpoint Moment (the first impression — usually one of the five senses), 3. The Core Touchpoint Moment (what you do for them day in, day out — online and off), 4. The Perfect Last Touchpoint Moment (that surprising bit of value you add at delivery — a special gift, etc.), and, finally, 5. The In-Touchpoint Moment (how you stay in touch with your customers on an ongoing basis). It sounds like a lot of work but ...

"This (approach) is the least expensive way to grow your business and improve your workplace." As Nicholas has found, most companies are losing around 30% of their business based on average or "criminally bad" customer experiences. Avoid this by mapping all of your touchpoints and rising to the "customer value strata" that Nick notes. You want customer advocates, not "madvocates."

What brand has made Nicholas smile recently? As someone who is constantly examining customer experience, Nick laughed that his family can get annoyed by his observations ("They usually leave the restaurant thinking 'Oh no — he's going to complain.'"). Nick smiled recently at the focus on people and policies at IKEA.

To learn more about Nicholas Webb, check out his customer experience firm Cravve and his speaking website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2069 no Social Sound Bite: Should You Use Hashtags on Facebook? https://onbrand.libsyn.com/social-sound-bite-should-you-use-hashtags-on-facebook On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Should You Use Hashtags on Facebook? Here's What the Research Says (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Dec 2016 11:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Should You Use Hashtags on Facebook? Here's What the Research Says (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 265 no How to Develop the Right Brand Name with Naming Expert Mike Pile https://onbrand.libsyn.com/how-to-develop-the-right-brand-name-with-naming-expert-mike-pile “We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and creative director of a verbal identity firm, brand names are Mike Pile’s business. We took a deep dive on this critical brand touch point on this week’s episode of the On Brand podcast. About Mike Pile Mike Pile is president and creative director of Uppercase Branding, a verbal identity firm that specializes in creating powerful and evocative brand names for new companies, products, and features. He has more than 25 years’ global brand development experience with advertising agencies, Fortune 500 firms, and startups. A name is the single most-used word in any marketing communication program, so Mike believes that a compelling brand name is a company’s most potent brand asset. While a name can’t help a bad business model or product, it can significantly aid a good concept by giving it buzz and a jumpstart that ignites the conversation with prospects. Using proprietary creative, evaluative, and research techniques, Uppercase develops names for B2B clients such as Nokia, General Electric, FedEx, and others in the financial, CPG, healthcare, and high-tech sectors. Mike is a published author, a frequent speaker, and word enthusiast who lives and works in the San Francisco Bay Area with his wife and two children. When he is not working, he enjoys mountain biking, playing golf, and cooking. Episode Highlights Where do you start with naming? Usually with a brief. “Something that distils what it is you’re naming. Something that answers who, what, when, where, and why.” This baton is critical in developing the right brand name. From there, Mike and his team consult numerous resources including surfer dictionaries, cowboy dictionaries, gem dictionaries, and more. What does a brand name have to do? “We believe that a brand name has to work very hard. It has to work emotionally and it has to work rationally.” That’s why we present hundreds of options. Mike’s naming tip: What if your brand was a superhero? Asking yourself this simple question — if your brand was a superhero, who would it be and why? — is great for bypassing hurdles in the creative process. It’s a powerful trick for getting at your brand’s true essence. The Branded House vs. The House of Brands. Mike reminded us about this classic construct for organizing your organization’s brand platform. In some cases, you utilize a “branded house” like Ford — with the Ford Explorer, Ford Escape, and so on (all have Ford at the beginning). In other situations, you go with a house-of-brands model such as P&G, which is made up of strong brands like Tide and Crest. Others still find a hybrid model effective, like Hilton who has both stand-alone brands like Hampton Inn and extensions like the Hilton Garden Inn. What brand has made Mike smile recently? Tesla — but true to his roots in naming, Mike took us behind the scenes of the story of why this is a powerful yet unconventional brand name. To learn more, check out Mike’s website for Uppercase Branding. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Nov 2016 11:00:00 -0000 full Nick Westergaard “We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and... “We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and creative director of a verbal identity firm, brand names are Mike Pile’s business. We took a deep dive on this critical brand touch point on this week’s episode of the On Brand podcast. About Mike Pile Mike Pile is president and creative director of Uppercase Branding, a verbal identity firm that specializes in creating powerful and evocative brand names for new companies, products, and features. He has more than 25 years’ global brand development experience with advertising agencies, Fortune 500 firms, and startups. A name is the single most-used word in any marketing communication program, so Mike believes that a compelling brand name is a company’s most potent brand asset. While a name can’t help a bad business model or product, it can significantly aid a good concept by giving it buzz and a jumpstart that ignites the conversation with prospects. Using proprietary creative, evaluative, and research techniques, Uppercase develops names for B2B clients such as Nokia, General Electric, FedEx, and others in the financial, CPG, healthcare, and high-tech sectors. Mike is a published author, a frequent speaker, and word enthusiast who lives and works in the San Francisco Bay Area with his wife and two children. When he is not working, he enjoys mountain biking, playing golf, and cooking. Episode Highlights Where do you start with naming? Usually with a brief. “Something that distils what it is you’re naming. Something that answers who, what, when, where, and why.” This baton is critical in developing the right brand name. From there, Mike and his team consult numerous resources including surfer dictionaries, cowboy dictionaries, gem dictionaries, and more. What does a brand name have to do? “We believe that a brand name has to work very hard. It has to work emotionally and it has to work rationally.” That’s why we present hundreds of options. Mike’s naming tip: What if your brand was a superhero? Asking yourself this simple question — if your brand was a superhero, who would it be and why? — is great for bypassing hurdles in the creative process. It’s a powerful trick for getting at your brand’s true essence. The Branded House vs. The House of Brands. Mike reminded us about this classic construct for organizing your organization’s brand platform. In some cases, you utilize a “branded house” like Ford — with the Ford Explorer, Ford Escape, and so on (all have Ford at the beginning). In other situations, you go with a house-of-brands model such as P&G, which is made up of strong brands like Tide and Crest. Others still find a hybrid model effective, like Hilton who has both stand-alone brands like Hampton Inn and extensions like the Hilton Garden Inn. What brand has made Mike smile recently? Tesla — but true to his roots in naming, Mike took us behind the scenes of the story of why this is a powerful yet unconventional brand name. To learn more, check out Mike’s website for Uppercase Branding. Learn more about your ad choices. Visit megaphone.fm/adchoices “We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and creative director of a verbal identity firm, brand names are Mike Pile’s business. We took a deep dive on this critical brand touch point on this week’s episode of the On Brand podcast.

About Mike Pile

Mike Pile is president and creative director of Uppercase Branding, a verbal identity firm that specializes in creating powerful and evocative brand names for new companies, products, and features. He has more than 25 years’ global brand development experience with advertising agencies, Fortune 500 firms, and startups.

A name is the single most-used word in any marketing communication program, so Mike believes that a compelling brand name is a company’s most potent brand asset. While a name can’t help a bad business model or product, it can significantly aid a good concept by giving it buzz and a jumpstart that ignites the conversation with prospects.

Using proprietary creative, evaluative, and research techniques, Uppercase develops names for B2B clients such as Nokia, General Electric, FedEx, and others in the financial, CPG, healthcare, and high-tech sectors.

Mike is a published author, a frequent speaker, and word enthusiast who lives and works in the San Francisco Bay Area with his wife and two children. When he is not working, he enjoys mountain biking, playing golf, and cooking.

Episode Highlights

Where do you start with naming? Usually with a brief. “Something that distils what it is you’re naming. Something that answers who, what, when, where, and why.” This baton is critical in developing the right brand name. From there, Mike and his team consult numerous resources including surfer dictionaries, cowboy dictionaries, gem dictionaries, and more.

What does a brand name have to do? “We believe that a brand name has to work very hard. It has to work emotionally and it has to work rationally.” That’s why we present hundreds of options.

Mike’s naming tip: What if your brand was a superhero? Asking yourself this simple question — if your brand was a superhero, who would it be and why? — is great for bypassing hurdles in the creative process. It’s a powerful trick for getting at your brand’s true essence.

The Branded House vs. The House of Brands. Mike reminded us about this classic construct for organizing your organization’s brand platform. In some cases, you utilize a “branded house” like Ford — with the Ford Explorer, Ford Escape, and so on (all have Ford at the beginning). In other situations, you go with a house-of-brands model such as P&G, which is made up of strong brands like Tide and Crest. Others still find a hybrid model effective, like Hilton who has both stand-alone brands like Hampton Inn and extensions like the Hilton Garden Inn.

What brand has made Mike smile recently? Tesla — but true to his roots in naming, Mike took us behind the scenes of the story of why this is a powerful yet unconventional brand name.

To learn more, check out Mike’s website for Uppercase Branding.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2224 no Answering Difficult Questions Can Create Breakthrough Brand Stories https://onbrand.libsyn.com/answering-difficult-questions-can-create-breakthrough-brand-stories “You have to look beyond the color and logos with brand identity. They're really the product of something deeper." It's this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity Breakthrough, Gregory has a unique, global, and modern perspective on how we build brands both online and off. We discussed all of this and more on this week's episode of the On Brand podcast. About Gregory Diehl Raised in California, author Gregory Diehl embarked at age 18 on a global quest for learning, self-discovery, entrepreneurship, and inquiry. Since then, Gregory has lived and worked in 45 countries and continues to use his experiences to help others along the path of self-fulfillment through exploration. This year, he published two Amazon bestsellers in business, travel, and personal development. He helps entrepreneurs prepare complex value messages across many mediums, and offers unconventional lifestyle coaching and brand identity consultancy for impassioned individuals. Episode Highlights What's the secret to brand identity today? Gregory's answer was surprisingly classic. "Everybody talks about your unique selling proposition but few explore what it really means." Look for ways to really be different as a brand. As Diehl says, "You should be just beyond the edges of your comfort zone." You have to look deeper, beyond the surface. "Things like color and logo are a symptom of something deeper. People try to bypass this introspection." So how can brands go deeper? Start by asking difficult questions. "There are 50 questions I use in the book (Brand Identity Breakthrough) but here are my top three. Who are you? What do you do? And why should I care?" Answering these introspective questions often short circuits scripts and elevator pitches and gets closer to true differentiation. What's the role of story in brand building today? "Story is your main differentiator. We have functional aspects of our brands like speed, price, and quality — but what does it really mean?"   What brand has made Gregory smile recently? "McDonald's — They're kind of my go-to mega brand." Gregory shared some smile-worthy insights on the disconnect between their brand personality and product. To learn more, check out Gregory's books on Amazon and his website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Irene Gil us a shout for our episode on being your brand's editor in chief featuring Ann Handley. Thanks for listening Irene! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Nov 2016 11:00:00 -0000 full Nick Westergaard “You have to look beyond the color and logos with brand identity. They're really the product of something deeper." It's this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity... “You have to look beyond the color and logos with brand identity. They're really the product of something deeper." It's this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity Breakthrough, Gregory has a unique, global, and modern perspective on how we build brands both online and off. We discussed all of this and more on this week's episode of the On Brand podcast. About Gregory Diehl Raised in California, author Gregory Diehl embarked at age 18 on a global quest for learning, self-discovery, entrepreneurship, and inquiry. Since then, Gregory has lived and worked in 45 countries and continues to use his experiences to help others along the path of self-fulfillment through exploration. This year, he published two Amazon bestsellers in business, travel, and personal development. He helps entrepreneurs prepare complex value messages across many mediums, and offers unconventional lifestyle coaching and brand identity consultancy for impassioned individuals. Episode Highlights What's the secret to brand identity today? Gregory's answer was surprisingly classic. "Everybody talks about your unique selling proposition but few explore what it really means." Look for ways to really be different as a brand. As Diehl says, "You should be just beyond the edges of your comfort zone." You have to look deeper, beyond the surface. "Things like color and logo are a symptom of something deeper. People try to bypass this introspection." So how can brands go deeper? Start by asking difficult questions. "There are 50 questions I use in the book (Brand Identity Breakthrough) but here are my top three. Who are you? What do you do? And why should I care?" Answering these introspective questions often short circuits scripts and elevator pitches and gets closer to true differentiation. What's the role of story in brand building today? "Story is your main differentiator. We have functional aspects of our brands like speed, price, and quality — but what does it really mean?"   What brand has made Gregory smile recently? "McDonald's — They're kind of my go-to mega brand." Gregory shared some smile-worthy insights on the disconnect between their brand personality and product. To learn more, check out Gregory's books on Amazon and his website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Irene Gil us a shout for our episode on being your brand's editor in chief featuring Ann Handley. Thanks for listening Irene! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “You have to look beyond the color and logos with brand identity. They're really the product of something deeper." It's this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity Breakthrough, Gregory has a unique, global, and modern perspective on how we build brands both online and off. We discussed all of this and more on this week's episode of the On Brand podcast.

About Gregory Diehl

Raised in California, author Gregory Diehl embarked at age 18 on a global quest for learning, self-discovery, entrepreneurship, and inquiry. Since then, Gregory has lived and worked in 45 countries and continues to use his experiences to help others along the path of self-fulfillment through exploration. This year, he published two Amazon bestsellers in business, travel, and personal development. He helps entrepreneurs prepare complex value messages across many mediums, and offers unconventional lifestyle coaching and brand identity consultancy for impassioned individuals.

Episode Highlights

What's the secret to brand identity today? Gregory's answer was surprisingly classic. "Everybody talks about your unique selling proposition but few explore what it really means." Look for ways to really be different as a brand. As Diehl says, "You should be just beyond the edges of your comfort zone."

You have to look deeper, beyond the surface. "Things like color and logo are a symptom of something deeper. People try to bypass this introspection." So how can brands go deeper?

Start by asking difficult questions. "There are 50 questions I use in the book (Brand Identity Breakthrough) but here are my top three. Who are you? What do you do? And why should I care?" Answering these introspective questions often short circuits scripts and elevator pitches and gets closer to true differentiation.

What's the role of story in brand building today? "Story is your main differentiator. We have functional aspects of our brands like speed, price, and quality — but what does it really mean?"

 

What brand has made Gregory smile recently? "McDonald's — They're kind of my go-to mega brand." Gregory shared some smile-worthy insights on the disconnect between their brand personality and product.

To learn more, check out Gregory's books on Amazon and his website.

As We Wrap …

Before we go, I want to flip the microphone around to our community … Recently Irene Gil us a shout for our episode on being your brand's editor in chief featuring Ann Handley. Thanks for listening Irene!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1993 no The Impact of Social Currency on Branding with Erich Joachimsthaler https://onbrand.libsyn.com/the-impact-of-social-currency-on-branding-with-erich-joachimsthaler “A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain Sight has spoken at conferences and corporate events around the world in English, German, and Spanish. We discussed the most recent developments in brand strategy and evolution on this week’s episode of the On Brand podcast. About Erich Joachimsthaler After a career of 15 years in academics and extensive professional work experience in several large multinational companies, Erich Joachimsthaler founded Vivaldi Partners. He is actively engaged in many consulting projects for leading companies and brands. In addition to his consulting work, Erich does extensive research on global brands and the formulation of corporate and business-unit level strategies. A sought-after speaker, he also conducts executive-level conferences and workshops around the world in English, German, and Spanish. Erich is a published thought leader and his book Brand Leadership, co-written with David A. Aaker and translated into 14 languages, is considered a groundbreaking discussion on the recent developments in brand strategy. He has just completed a new book, Hidden in Plain Sight, that focuses on the role of brands in creating economic value and growth for firms. Erich is also the author of more than 40 articles and case studies in leading academic and business journals, including Harvard Business Review, Sloan Management Review, and Business Week. Erich has held academic faculty positions in the US and Europe and taught in various executive programs in Latin America, Asia, and Africa. He holds masters and doctorate degrees from universities in Germany and the U.S., and completed his education with a Post-Doctorate Fellowship at Harvard Business School. Episode Highlights “Brand has evolved significantly.” With social media, we can create “feelings and thoughts in our consumers’ minds. In the future, we’ll have an inner sanctum — an inner circle — of brands” who we rely on more and more. Branding on the front end and the back end. “The ‘60s was all about the golden age of branding … TV ads. In the ‘90s we started getting smarter about framework. On the front end, you have the brand. On the back-end, you have the overall business strategy.” What kind of education does a brand manager today need? “A CMO I knew once in Munich ended up running the firm’s financial operations in Asia. He then came back as CEO” with a better idea on the overall brand vision and direction. Brand thinking requires a broad business perspective. What is social currency and how has social media impacted brand building? That’s the focus on Erich’s latest work at Vivaldi Partners. The firm’s new study Business Transformation Through Greater Customer Centricity: The Power of Social Currency. View the report. What brand has made Erich smile recently? One of Erich’s favorite brands was recommended by his daughter. He likes GoPro because “they’ve leveraged their social currency so well.” To learn more, go to vivaldigroup.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Nov 2016 11:00:00 -0000 full Nick Westergaard “A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain... “A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain Sight has spoken at conferences and corporate events around the world in English, German, and Spanish. We discussed the most recent developments in brand strategy and evolution on this week’s episode of the On Brand podcast. About Erich Joachimsthaler After a career of 15 years in academics and extensive professional work experience in several large multinational companies, Erich Joachimsthaler founded Vivaldi Partners. He is actively engaged in many consulting projects for leading companies and brands. In addition to his consulting work, Erich does extensive research on global brands and the formulation of corporate and business-unit level strategies. A sought-after speaker, he also conducts executive-level conferences and workshops around the world in English, German, and Spanish. Erich is a published thought leader and his book Brand Leadership, co-written with David A. Aaker and translated into 14 languages, is considered a groundbreaking discussion on the recent developments in brand strategy. He has just completed a new book, Hidden in Plain Sight, that focuses on the role of brands in creating economic value and growth for firms. Erich is also the author of more than 40 articles and case studies in leading academic and business journals, including Harvard Business Review, Sloan Management Review, and Business Week. Erich has held academic faculty positions in the US and Europe and taught in various executive programs in Latin America, Asia, and Africa. He holds masters and doctorate degrees from universities in Germany and the U.S., and completed his education with a Post-Doctorate Fellowship at Harvard Business School. Episode Highlights “Brand has evolved significantly.” With social media, we can create “feelings and thoughts in our consumers’ minds. In the future, we’ll have an inner sanctum — an inner circle — of brands” who we rely on more and more. Branding on the front end and the back end. “The ‘60s was all about the golden age of branding … TV ads. In the ‘90s we started getting smarter about framework. On the front end, you have the brand. On the back-end, you have the overall business strategy.” What kind of education does a brand manager today need? “A CMO I knew once in Munich ended up running the firm’s financial operations in Asia. He then came back as CEO” with a better idea on the overall brand vision and direction. Brand thinking requires a broad business perspective. What is social currency and how has social media impacted brand building? That’s the focus on Erich’s latest work at Vivaldi Partners. The firm’s new study Business Transformation Through Greater Customer Centricity: The Power of Social Currency. View the report. What brand has made Erich smile recently? One of Erich’s favorite brands was recommended by his daughter. He likes GoPro because “they’ve leveraged their social currency so well.” To learn more, go to vivaldigroup.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain Sight has spoken at conferences and corporate events around the world in English, German, and Spanish. We discussed the most recent developments in brand strategy and evolution on this week’s episode of the On Brand podcast.

About Erich Joachimsthaler

After a career of 15 years in academics and extensive professional work experience in several large multinational companies, Erich Joachimsthaler founded Vivaldi Partners. He is actively engaged in many consulting projects for leading companies and brands. In addition to his consulting work, Erich does extensive research on global brands and the formulation of corporate and business-unit level strategies. A sought-after speaker, he also conducts executive-level conferences and workshops around the world in English, German, and Spanish.

Erich is a published thought leader and his book Brand Leadership, co-written with David A. Aaker and translated into 14 languages, is considered a groundbreaking discussion on the recent developments in brand strategy. He has just completed a new book, Hidden in Plain Sight, that focuses on the role of brands in creating economic value and growth for firms. Erich is also the author of more than 40 articles and case studies in leading academic and business journals, including Harvard Business Review, Sloan Management Review, and Business Week.

Erich has held academic faculty positions in the US and Europe and taught in various executive programs in Latin America, Asia, and Africa. He holds masters and doctorate degrees from universities in Germany and the U.S., and completed his education with a Post-Doctorate Fellowship at Harvard Business School.

Episode Highlights

“Brand has evolved significantly.” With social media, we can create “feelings and thoughts in our consumers’ minds. In the future, we’ll have an inner sanctum — an inner circle — of brands” who we rely on more and more.

Branding on the front end and the back end. “The ‘60s was all about the golden age of branding … TV ads. In the ‘90s we started getting smarter about framework. On the front end, you have the brand. On the back-end, you have the overall business strategy.”

What kind of education does a brand manager today need? “A CMO I knew once in Munich ended up running the firm’s financial operations in Asia. He then came back as CEO” with a better idea on the overall brand vision and direction. Brand thinking requires a broad business perspective.

What is social currency and how has social media impacted brand building? That’s the focus on Erich’s latest work at Vivaldi Partners. The firm’s new study Business Transformation Through Greater Customer Centricity: The Power of Social Currency. View the report.

What brand has made Erich smile recently? One of Erich’s favorite brands was recommended by his daughter. He likes GoPro because “they’ve leveraged their social currency so well.”

To learn more, go to vivaldigroup.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1939 no How to Be Your Brand’s Editor in Chief with Ann Handley https://onbrand.libsyn.com/how-to-be-your-brands-editor-in-chief-with-ann-handley "The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about writing and editing. Most marketers have staffed up for content creation but what about editing? How do you know if you're creating what's best for your audience and brand. We discussed all of this with Ann on this week’s episode of the On Brand podcast. About Ann Handley Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She was a long time monthly columnist for Entrepreneur magazine, is a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller. She currently has more than 350,000 followers on Twitter and writes about content, marketing, and life at the highly entertaining AnnHandley.com. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Episode Highlights "Most writers are not great editors." Many of us have staffed up for content creation but what kind of quality control do we have in place? "The value of the editor cannot be understated. The editor is the proxy for the audience." How can brands up their editing game? "Peer editing is a great start. There's also the Hemingway app and Grammarly." What about your brand's tone of voice? Branding is often squishy to many. Brand voice is something that's harder still for businesses to get their arms around. But a deeper focus on brand voice can yield stronger content. "I always ask, if your logo or label was masked, would your customers' know it's your content and not your competition's?" Looking for a great example of a brand style guide? Ann points to UberFlip. The best part? Their online style guide is public! Everyone can be involved. Ann also reminded us that a good style guide should be like "bumpers on a bowling alley." It should help you stay in the lanes. In praise of slow marketing. At Content Marketing World, Ann spoke about slow marketing. "Today we want more funnel, more pipeline, more credit. Conventional wisdom tells you that if you slow down you're road kill." In many cases "you have to slow down before you can speed up." What brand has made Ann smile recently? Freaker USA. The beverage insulation category is decidedly unsexy but not for her friends at Freaker. Ann loves getting their fun emails. To learn more, follow Ann on Twitter, check out MarketingProfs, and her website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 31 Oct 2016 10:00:00 -0000 full Nick Westergaard "The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about... "The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about writing and editing. Most marketers have staffed up for content creation but what about editing? How do you know if you're creating what's best for your audience and brand. We discussed all of this with Ann on this week’s episode of the On Brand podcast. About Ann Handley Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She was a long time monthly columnist for Entrepreneur magazine, is a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller. She currently has more than 350,000 followers on Twitter and writes about content, marketing, and life at the highly entertaining AnnHandley.com. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Episode Highlights "Most writers are not great editors." Many of us have staffed up for content creation but what kind of quality control do we have in place? "The value of the editor cannot be understated. The editor is the proxy for the audience." How can brands up their editing game? "Peer editing is a great start. There's also the Hemingway app and Grammarly." What about your brand's tone of voice? Branding is often squishy to many. Brand voice is something that's harder still for businesses to get their arms around. But a deeper focus on brand voice can yield stronger content. "I always ask, if your logo or label was masked, would your customers' know it's your content and not your competition's?" Looking for a great example of a brand style guide? Ann points to UberFlip. The best part? Their online style guide is public! Everyone can be involved. Ann also reminded us that a good style guide should be like "bumpers on a bowling alley." It should help you stay in the lanes. In praise of slow marketing. At Content Marketing World, Ann spoke about slow marketing. "Today we want more funnel, more pipeline, more credit. Conventional wisdom tells you that if you slow down you're road kill." In many cases "you have to slow down before you can speed up." What brand has made Ann smile recently? Freaker USA. The beverage insulation category is decidedly unsexy but not for her friends at Freaker. Ann loves getting their fun emails. To learn more, follow Ann on Twitter, check out MarketingProfs, and her website. Learn more about your ad choices. Visit megaphone.fm/adchoices "The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about writing and editing. Most marketers have staffed up for content creation but what about editing? How do you know if you're creating what's best for your audience and brand. We discussed all of this with Ann on this week’s episode of the On Brand podcast.

About Ann Handley

Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.

She was a long time monthly columnist for Entrepreneur magazine, is a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller.

She currently has more than 350,000 followers on Twitter and writes about content, marketing, and life at the highly entertaining AnnHandley.com. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.

Episode Highlights

"Most writers are not great editors." Many of us have staffed up for content creation but what kind of quality control do we have in place? "The value of the editor cannot be understated. The editor is the proxy for the audience."

How can brands up their editing game? "Peer editing is a great start. There's also the Hemingway app and Grammarly."

What about your brand's tone of voice? Branding is often squishy to many. Brand voice is something that's harder still for businesses to get their arms around. But a deeper focus on brand voice can yield stronger content. "I always ask, if your logo or label was masked, would your customers' know it's your content and not your competition's?"

Looking for a great example of a brand style guide? Ann points to UberFlip. The best part? Their online style guide is public! Everyone can be involved. Ann also reminded us that a good style guide should be like "bumpers on a bowling alley." It should help you stay in the lanes.

In praise of slow marketing. At Content Marketing World, Ann spoke about slow marketing. "Today we want more funnel, more pipeline, more credit. Conventional wisdom tells you that if you slow down you're road kill." In many cases "you have to slow down before you can speed up."

What brand has made Ann smile recently? Freaker USA. The beverage insulation category is decidedly unsexy but not for her friends at Freaker. Ann loves getting their fun emails.

To learn more, follow Ann on Twitter, check out MarketingProfs, and her website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2149 no Social Sound Bite: Election Fatigue Hits Social Media https://onbrand.libsyn.com/social-sound-bite-election-fatigue-hits-social-media On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data from Pew Research shows that most have had enough. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Politics, Fatigue and the Social Echo-Chamber Effect (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 28 Oct 2016 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data from Pew Research shows that most... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data from Pew Research shows that most have had enough. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Politics, Fatigue and the Social Echo-Chamber Effect (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data from Pew Research shows that most have had enough. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 354 no Creating a Crisis-Ready Brand with Melissa Agnes https://onbrand.libsyn.com/creating-a-crisis-ready-brand-with-melissa-agnes "It's not about crisis preparedness. It's about how culture approaches challenges." Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool. When things go badly, they call crisis communications expert Melissa Agnes. We discussed crisis planning, culture, responsiveness, and more on this week's episode of the On Brand podcast. About Melissa Agnes President and co-founder of Agnes + Day Inc., Melissa Agnes helps global brands and governments prevent and manage a wide range of issues and crises. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others. Melissa speaks worldwide to audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross. In 2015, Melissa gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Melissa’s recent press coverage includes Forbes, WSJ, VIBE Magazine, USA Today and more. She is the editor of the highly acclaimed Crisis Intelligence Blog, and the host of the internationally recognized Crisis Intelligence videos and podcast. Published regularly and followed by government agencies and Fortune companies alike, her blog, videos and podcast help organizations manage issues and crises in today’s connected and real-time world. When she isn’t managing crises or speaking in front of an audience, Melissa enjoys adventuring around the world (usually on a sailboat), reading, writing and sipping champagne in good company. Episode Highlights How does one embark upon a career as an expert in crisis? "Growing up my dad always said to me 'Paranoia will destroy 'ya.'" Jokes aside, Melissa notes that she is someone who can be paranoid but she's harnessed this into a powerful tool for helping organizations navigate today's tricky digital marketing waters. You don't have a 'social media crisis.' Melissa used to agree with the buzzword 'social media crisis' but not anymore. "It sounds like you have an issue that's a result of social media or that's confined to social media." In many cases, the true impact is much bigger than social media. What does it mean to be a crisis ready? "It's a lot of different things. It's a mindset for the corporate culture. You have to create a plan but it's not always just about working those steps. Things can get very emotional — and very impactful — very fast. We have to be ready for that and that's not easy. It involves a lot of education. How to analyze the potential virality of a crisis. "We never know if something's going to go viral but I always look for two things — emotional impact and relatability."  What brand has made Melissa smile recently? “Wells Fargo — that's a crisis of corporate culture." We kept pivoting back to the importance of culture in managing a crisis. Melissa smiled — shaking her head in disbelief — at Wells Fargo's crisis response. "They blamed their customers, their employees — everything except owning their own role in it." To learn more, follow Melissa on Twitter and check out her website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Oct 2016 10:00:00 -0000 full Nick Westergaard "It's not about crisis preparedness. It's about how culture approaches challenges." Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool.... "It's not about crisis preparedness. It's about how culture approaches challenges." Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool. When things go badly, they call crisis communications expert Melissa Agnes. We discussed crisis planning, culture, responsiveness, and more on this week's episode of the On Brand podcast. About Melissa Agnes President and co-founder of Agnes + Day Inc., Melissa Agnes helps global brands and governments prevent and manage a wide range of issues and crises. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others. Melissa speaks worldwide to audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross. In 2015, Melissa gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Melissa’s recent press coverage includes Forbes, WSJ, VIBE Magazine, USA Today and more. She is the editor of the highly acclaimed Crisis Intelligence Blog, and the host of the internationally recognized Crisis Intelligence videos and podcast. Published regularly and followed by government agencies and Fortune companies alike, her blog, videos and podcast help organizations manage issues and crises in today’s connected and real-time world. When she isn’t managing crises or speaking in front of an audience, Melissa enjoys adventuring around the world (usually on a sailboat), reading, writing and sipping champagne in good company. Episode Highlights How does one embark upon a career as an expert in crisis? "Growing up my dad always said to me 'Paranoia will destroy 'ya.'" Jokes aside, Melissa notes that she is someone who can be paranoid but she's harnessed this into a powerful tool for helping organizations navigate today's tricky digital marketing waters. You don't have a 'social media crisis.' Melissa used to agree with the buzzword 'social media crisis' but not anymore. "It sounds like you have an issue that's a result of social media or that's confined to social media." In many cases, the true impact is much bigger than social media. What does it mean to be a crisis ready? "It's a lot of different things. It's a mindset for the corporate culture. You have to create a plan but it's not always just about working those steps. Things can get very emotional — and very impactful — very fast. We have to be ready for that and that's not easy. It involves a lot of education. How to analyze the potential virality of a crisis. "We never know if something's going to go viral but I always look for two things — emotional impact and relatability."  What brand has made Melissa smile recently? “Wells Fargo — that's a crisis of corporate culture." We kept pivoting back to the importance of culture in managing a crisis. Melissa smiled — shaking her head in disbelief — at Wells Fargo's crisis response. "They blamed their customers, their employees — everything except owning their own role in it." To learn more, follow Melissa on Twitter and check out her website. Learn more about your ad choices. Visit megaphone.fm/adchoices "It's not about crisis preparedness. It's about how culture approaches challenges." Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool. When things go badly, they call crisis communications expert Melissa Agnes. We discussed crisis planning, culture, responsiveness, and more on this week's episode of the On Brand podcast.

About Melissa Agnes

President and co-founder of Agnes + Day Inc., Melissa Agnes helps global brands and governments prevent and manage a wide range of issues and crises. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others.

Melissa speaks worldwide to audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross. In 2015, Melissa gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.

Melissa’s recent press coverage includes Forbes, WSJ, VIBE Magazine, USA Today and more. She is the editor of the highly acclaimed Crisis Intelligence Blog, and the host of the internationally recognized Crisis Intelligence videos and podcast. Published regularly and followed by government agencies and Fortune companies alike, her blog, videos and podcast help organizations manage issues and crises in today’s connected and real-time world.

When she isn’t managing crises or speaking in front of an audience, Melissa enjoys adventuring around the world (usually on a sailboat), reading, writing and sipping champagne in good company.

Episode Highlights

How does one embark upon a career as an expert in crisis? "Growing up my dad always said to me 'Paranoia will destroy 'ya.'" Jokes aside, Melissa notes that she is someone who can be paranoid but she's harnessed this into a powerful tool for helping organizations navigate today's tricky digital marketing waters.

You don't have a 'social media crisis.' Melissa used to agree with the buzzword 'social media crisis' but not anymore. "It sounds like you have an issue that's a result of social media or that's confined to social media." In many cases, the true impact is much bigger than social media.

What does it mean to be a crisis ready? "It's a lot of different things. It's a mindset for the corporate culture. You have to create a plan but it's not always just about working those steps. Things can get very emotional — and very impactful — very fast. We have to be ready for that and that's not easy. It involves a lot of education.

How to analyze the potential virality of a crisis. "We never know if something's going to go viral but I always look for two things — emotional impact and relatability." 

What brand has made Melissa smile recently? “Wells Fargo — that's a crisis of corporate culture." We kept pivoting back to the importance of culture in managing a crisis. Melissa smiled — shaking her head in disbelief — at Wells Fargo's crisis response. "They blamed their customers, their employees — everything except owning their own role in it."

To learn more, follow Melissa on Twitter and check out her website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2591 no How SEO Can Help You Grow Your Brand with John Jantsch https://onbrand.libsyn.com/how-seo-can-help-you-grow-your-brand-with-john-jantsch “SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing Consultant Network, Janstch has written five books on marketing. His latest, SEO for Growth, asks marketers and brand builders to rethink how they think about SEO. About John Jantsch John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world thinks about SEO. Episode Highlights Why SEO? Why now? John noted that he gets this question a lot. “I wanted to change the mindset around this. SEO is a huge driver of growth. PR is a channel, content is a channel — so is SEO.” Yet too many view SEO as tactical. Something done after the fact. “They say, ‘we’re done with the campaign — now it’s time to SEO it.’" SEO for growth starts strategically. "You have to know who your customer is. You have to do keyword research and spend time on forums, Wikipedia, Google’s keyword manager, KeywordTool.io, and more.” SEO is not an easy box to check. What about SEO and branding? “Take out everything like the logo and the real workhorse of branding is messaging.” That gets you back to SEO. How do you position your brand around the people and problems that you serve? "We overcomplicate SEO.” While many SEO firms focus on how complex Google’s search factors are, Jantsch asks businesses to get strategic and systematic with SEO. How do we get started? “Make an editorial calendar for the year. Map out your topics and themes by month. This leaves you with both a content and an SEO asset. It’s like the confluence of rivers — when they merge there’s something new." What brand has made John smile recently? “The Hello Happiness Card Company makes me smile so much — I’m wearing their shirt today!” John loves reading the adventures of the founders via their email newsletter. I know I’ll be subscribing to this quirky company. To learn more, go to ducttapemarketing.com and SEOforGrowth.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Oct 2016 10:00:00 -0000 full Nick Westergaard “SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing... “SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing Consultant Network, Janstch has written five books on marketing. His latest, SEO for Growth, asks marketers and brand builders to rethink how they think about SEO. About John Jantsch John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world thinks about SEO. Episode Highlights Why SEO? Why now? John noted that he gets this question a lot. “I wanted to change the mindset around this. SEO is a huge driver of growth. PR is a channel, content is a channel — so is SEO.” Yet too many view SEO as tactical. Something done after the fact. “They say, ‘we’re done with the campaign — now it’s time to SEO it.’" SEO for growth starts strategically. "You have to know who your customer is. You have to do keyword research and spend time on forums, Wikipedia, Google’s keyword manager, KeywordTool.io, and more.” SEO is not an easy box to check. What about SEO and branding? “Take out everything like the logo and the real workhorse of branding is messaging.” That gets you back to SEO. How do you position your brand around the people and problems that you serve? "We overcomplicate SEO.” While many SEO firms focus on how complex Google’s search factors are, Jantsch asks businesses to get strategic and systematic with SEO. How do we get started? “Make an editorial calendar for the year. Map out your topics and themes by month. This leaves you with both a content and an SEO asset. It’s like the confluence of rivers — when they merge there’s something new." What brand has made John smile recently? “The Hello Happiness Card Company makes me smile so much — I’m wearing their shirt today!” John loves reading the adventures of the founders via their email newsletter. I know I’ll be subscribing to this quirky company. To learn more, go to ducttapemarketing.com and SEOforGrowth.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing Consultant Network, Janstch has written five books on marketing. His latest, SEO for Growth, asks marketers and brand builders to rethink how they think about SEO.

About John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world thinks about SEO.

Episode Highlights

Why SEO? Why now? John noted that he gets this question a lot. “I wanted to change the mindset around this. SEO is a huge driver of growth. PR is a channel, content is a channel — so is SEO.” Yet too many view SEO as tactical. Something done after the fact. “They say, ‘we’re done with the campaign — now it’s time to SEO it.’"

SEO for growth starts strategically. "You have to know who your customer is. You have to do keyword research and spend time on forums, Wikipedia, Google’s keyword manager, KeywordTool.io, and more.” SEO is not an easy box to check.

What about SEO and branding? “Take out everything like the logo and the real workhorse of branding is messaging.” That gets you back to SEO. How do you position your brand around the people and problems that you serve?

"We overcomplicate SEO.” While many SEO firms focus on how complex Google’s search factors are, Jantsch asks businesses to get strategic and systematic with SEO. How do we get started? “Make an editorial calendar for the year. Map out your topics and themes by month. This leaves you with both a content and an SEO asset. It’s like the confluence of rivers — when they merge there’s something new."

What brand has made John smile recently? “The Hello Happiness Card Company makes me smile so much — I’m wearing their shirt today!” John loves reading the adventures of the founders via their email newsletter. I know I’ll be subscribing to this quirky company.

To learn more, go to ducttapemarketing.com and SEOforGrowth.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2005 no Social Sound Bite: Why Social Platforms Don't Want to Be 'Social' https://onbrand.libsyn.com/social-sound-bite-why-social-platforms-dont-want-to-be-social On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the 'social' label. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Why Snapchat, Facebook and Other Platforms Are Trying to Shed the 'Social' Label — with diversification comes a new mindset (Adweek). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 14 Oct 2016 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the 'social' label.... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the 'social' label. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Why Snapchat, Facebook and Other Platforms Are Trying to Shed the 'Social' Label — with diversification comes a new mindset (Adweek). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the 'social' label. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 307 no Selling Brands by Telling Stories with Paul Smith https://onbrand.libsyn.com/selling-brands-by-telling-stories-with-paul-smith “Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story, looks at the impact stories have on the processes of selling. We discussed all of this and more on this week’s episode of the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Paul Smith Paul Smith is a popular speaker and expert trainer on business storytelling techniques. A former Procter & Gamble executive, his clients include Hewlett Packard, Bayer Medical, Progressive Insurance, Walmart, and other distinguished companies. As the author of Lead with a Story and Parenting with a Story, he has been featured in The Wall Street Journal, Inc., Time, Forbes, The Washington Post, Success, and Investor’s Business Daily. His latest book Sell with a Story, focuses on how to capture attention, build trust, and close the sale. He lives in Mason, Ohio. Episode Highlights From Lead with a Story, Parenting with a Story, and now Sell with a Story, Paul has developed a powerful personal brand through his books. How did this happen? “I wish I could tell you I had a master plan. The first one exceeded expectations so we just kept going.” What makes stories such powerful tools? “They tap into the emotional center of the mind — the irrational part of our brain. Stories are emotional delivery vehicles.” How do stories help deliver leadership? “When we look at leadership, we’re talking about change, collaboration, and feedback.” Stories are powerful tools in driving those actions. “Those are leadership tasks. You lead people. They aren’t management tasks.” What are some examples of stories that all salespeople need? “I outline 25 different stories that salespeople need in Sell with a Story. There’s the ‘value-adding story.'” Paul then shared a fascinating story he was told about a piece of art he ended up buying. The story added the value. He also talked about the “problem story,” which he gave an example of by telling — you guessed it — another story. What brand has made Paul smile recently? “Backroads is like a combination of a travel agent and sherpa guide.” Paul shared several smiles as he used stories to tell us why this company is one of his favorite vacation resources. To learn more, you can follow Paul on Twitter and learn more on the Lead with a Story website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Oct 2016 10:00:00 -0000 full Nick Westergaard “Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story,... “Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story, looks at the impact stories have on the processes of selling. We discussed all of this and more on this week’s episode of the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Paul Smith Paul Smith is a popular speaker and expert trainer on business storytelling techniques. A former Procter & Gamble executive, his clients include Hewlett Packard, Bayer Medical, Progressive Insurance, Walmart, and other distinguished companies. As the author of Lead with a Story and Parenting with a Story, he has been featured in The Wall Street Journal, Inc., Time, Forbes, The Washington Post, Success, and Investor’s Business Daily. His latest book Sell with a Story, focuses on how to capture attention, build trust, and close the sale. He lives in Mason, Ohio. Episode Highlights From Lead with a Story, Parenting with a Story, and now Sell with a Story, Paul has developed a powerful personal brand through his books. How did this happen? “I wish I could tell you I had a master plan. The first one exceeded expectations so we just kept going.” What makes stories such powerful tools? “They tap into the emotional center of the mind — the irrational part of our brain. Stories are emotional delivery vehicles.” How do stories help deliver leadership? “When we look at leadership, we’re talking about change, collaboration, and feedback.” Stories are powerful tools in driving those actions. “Those are leadership tasks. You lead people. They aren’t management tasks.” What are some examples of stories that all salespeople need? “I outline 25 different stories that salespeople need in Sell with a Story. There’s the ‘value-adding story.'” Paul then shared a fascinating story he was told about a piece of art he ended up buying. The story added the value. He also talked about the “problem story,” which he gave an example of by telling — you guessed it — another story. What brand has made Paul smile recently? “Backroads is like a combination of a travel agent and sherpa guide.” Paul shared several smiles as he used stories to tell us why this company is one of his favorite vacation resources. To learn more, you can follow Paul on Twitter and learn more on the Lead with a Story website. Learn more about your ad choices. Visit megaphone.fm/adchoices “Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story, looks at the impact stories have on the processes of selling. We discussed all of this and more on this week’s episode of the On Brand podcast.

Enjoy This Episode Now

About Paul Smith

Paul Smith is a popular speaker and expert trainer on business storytelling techniques. A former Procter & Gamble executive, his clients include Hewlett Packard, Bayer Medical, Progressive Insurance, Walmart, and other distinguished companies. As the author of Lead with a Story and Parenting with a Story, he has been featured in The Wall Street Journal, Inc., Time, Forbes, The Washington Post, Success, and Investor’s Business Daily. His latest book Sell with a Story, focuses on how to capture attention, build trust, and close the sale. He lives in Mason, Ohio.

Episode Highlights

From Lead with a Story, Parenting with a Story, and now Sell with a Story, Paul has developed a powerful personal brand through his books. How did this happen? “I wish I could tell you I had a master plan. The first one exceeded expectations so we just kept going.”

What makes stories such powerful tools? “They tap into the emotional center of the mind — the irrational part of our brain. Stories are emotional delivery vehicles.”

How do stories help deliver leadership? “When we look at leadership, we’re talking about change, collaboration, and feedback.” Stories are powerful tools in driving those actions. “Those are leadership tasks. You lead people. They aren’t management tasks.”

What are some examples of stories that all salespeople need? “I outline 25 different stories that salespeople need in Sell with a Story. There’s the ‘value-adding story.'” Paul then shared a fascinating story he was told about a piece of art he ended up buying. The story added the value. He also talked about the “problem story,” which he gave an example of by telling — you guessed it — another story.

What brand has made Paul smile recently? “Backroads is like a combination of a travel agent and sherpa guide.” Paul shared several smiles as he used stories to tell us why this company is one of his favorite vacation resources.

To learn more, you can follow Paul on Twitter and learn more on the Lead with a Story website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2038 no Branding and Search: Getting Found vs. Getting Chosen with Ronell Smith https://onbrand.libsyn.com/branding-and-search-getting-found-vs-getting-chosen-with-ronell-smith “I always say it's not that a brand can't be successful. It's that they have already self-selected unsuccessful." As a Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing today. He's also an advocate for being a generalist when it comes to marketing skills. We discussed all of this and more on this week’s episode of the On Brand podcast. About Ronell Smith Moz Associate Ronell Smith, a business strategist with more than decade of experience helping businesses online and offline, assists companies looking to create a user experience their customers will recognize, appreciate, and reward them for with their business. His passion is for removing the obstacles keeping individuals and businesses from reaching their full potential, in large part by helping them think strategically about how search, social, and content work together successfully. Episode Highlights "Search isn't about getting found. It's about getting chosen." This is a big distinction. How does one bridge this critical gap? Through branding at "every touchpoint. They should see #1 and think, 'By God, no one could ever do this better than these guys.'" Sounds simple, right? "To use the old quote, 'If it was easy than everybody'd be doing it.'" Truer words were never spoken. So what is the single biggest obstacle marketers today face? “It's about having the right butts in the right seats. Too often, we focus on product and process. We have to remember that it should go people, process, product." In praise of the marketing generalist. Ronell reminded us that we often focus on being a specialist — "an inch wide and a mile deep" — on a particular subject. "You have to have enough skills to know what's what and to know what you can and should do and what you should hire out. In truth it takes a little bit of everything." What brand has made Ronell smile recently? "Does it have to be a search marketing brand?" Of course not! Ronell shared a Twitter ad from Wendy's that made him smile. To learn more, you can follow Ronell on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Mitch Matthews had me on his Dream, Think, Do podcast, which he shared out again this past week. Thanks Mitch! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Oct 2016 17:21:00 -0000 full Nick Westergaard “I always say it's not that a brand can't be successful. It's that they have already self-selected unsuccessful." As a  Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing... “I always say it's not that a brand can't be successful. It's that they have already self-selected unsuccessful." As a Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing today. He's also an advocate for being a generalist when it comes to marketing skills. We discussed all of this and more on this week’s episode of the On Brand podcast. About Ronell Smith Moz Associate Ronell Smith, a business strategist with more than decade of experience helping businesses online and offline, assists companies looking to create a user experience their customers will recognize, appreciate, and reward them for with their business. His passion is for removing the obstacles keeping individuals and businesses from reaching their full potential, in large part by helping them think strategically about how search, social, and content work together successfully. Episode Highlights "Search isn't about getting found. It's about getting chosen." This is a big distinction. How does one bridge this critical gap? Through branding at "every touchpoint. They should see #1 and think, 'By God, no one could ever do this better than these guys.'" Sounds simple, right? "To use the old quote, 'If it was easy than everybody'd be doing it.'" Truer words were never spoken. So what is the single biggest obstacle marketers today face? “It's about having the right butts in the right seats. Too often, we focus on product and process. We have to remember that it should go people, process, product." In praise of the marketing generalist. Ronell reminded us that we often focus on being a specialist — "an inch wide and a mile deep" — on a particular subject. "You have to have enough skills to know what's what and to know what you can and should do and what you should hire out. In truth it takes a little bit of everything." What brand has made Ronell smile recently? "Does it have to be a search marketing brand?" Of course not! Ronell shared a Twitter ad from Wendy's that made him smile. To learn more, you can follow Ronell on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Mitch Matthews had me on his Dream, Think, Do podcast, which he shared out again this past week. Thanks Mitch! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I always say it's not that a brand can't be successful. It's that they have already self-selected unsuccessful." As a Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing today. He's also an advocate for being a generalist when it comes to marketing skills. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Ronell Smith

Moz Associate Ronell Smith, a business strategist with more than decade of experience helping businesses online and offline, assists companies looking to create a user experience their customers will recognize, appreciate, and reward them for with their business. His passion is for removing the obstacles keeping individuals and businesses from reaching their full potential, in large part by helping them think strategically about how search, social, and content work together successfully.

Episode Highlights

"Search isn't about getting found. It's about getting chosen." This is a big distinction. How does one bridge this critical gap? Through branding at "every touchpoint. They should see #1 and think, 'By God, no one could ever do this better than these guys.'"

Sounds simple, right? "To use the old quote, 'If it was easy than everybody'd be doing it.'" Truer words were never spoken.

So what is the single biggest obstacle marketers today face? “It's about having the right butts in the right seats. Too often, we focus on product and process. We have to remember that it should go people, process, product."

In praise of the marketing generalist. Ronell reminded us that we often focus on being a specialist — "an inch wide and a mile deep" — on a particular subject. "You have to have enough skills to know what's what and to know what you can and should do and what you should hire out. In truth it takes a little bit of everything."

What brand has made Ronell smile recently? "Does it have to be a search marketing brand?" Of course not! Ronell shared a Twitter ad from Wendy's that made him smile.

To learn more, you can follow Ronell on Twitter.

As We Wrap …

Before we go, I want to flip the microphone around to our community … Recently Mitch Matthews had me on his Dream, Think, Do podcast, which he shared out again this past week. Thanks Mitch!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1979 no Amplifying Your Brand’s Online Reputation with Aaron Weiche https://onbrand.libsyn.com/amplifying-your-brands-online-reputation-with-aaron-weiche “If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Lee Odden. Also speaking at the event was Aaron Weiche, CMO of GetFiveStars, an online review platform. I couldn’t wait to share his insights with you on this week’s episode of the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Aaron Weiche A passionate, design oriented problem solver, Aaron has been involved in web design, development, and online marketing since 1998. In having helped grow 3 different digital agencies in the Minneapolis area, Aaron has helped launch over 350 websites for small business on up to Fortune 100 companies. In growing multiple agencies past the $2M mark in founder and executive roles, Aaron has a strong sense of brand, team building, user experience and the full digital life-cycle a campaign and its assets must deliver. Joining GetFiveStars in 2015, Aaron has led the marketing, sales, and product UX initiatives helping the platform serve over 18,000 businesses globally and growing. The platform is a customer feedback and online review platform that helps brands and businesses listen, evaluate, and market their customer’s experiences. GetFiveStars automates the customer feedback process while capturing their Net Promoter Score and encouraging and monitoring online reviews. Outside of his direct client experience, Aaron is a frequent conference speaker nationally on a variety of online marketing topics. His in-depth experience with web design, mobile, SEO, local search, and online reviews has led him to speaking at SMX events, SearchFest, MOZ events, MnSearch, SCORE, and many others. He helped launch Local University as a faculty partner, launched the MnSearch organization as a founding board member and has been an expert on the Local Search Ranking Factors report since 2010. When not online, Aaron is a husband and a father to 4 kids. He can be found snowboarding, boating, watching college football, and the Minnesota Twins. Episode Highlights So what is GetFiveStars? “It’s a simple-to-implement online platform for gathering customer feedback. Previously we lacked a way of doing this as brands.” “Gathering online reviews is like farming …” Aaron shared a great mindset for marketers thinking about online rating and reviews. “You have to plant seeds that you are listening — that you care about customer feedback.” What about that one-star review? I couldn’t wait to ask Aaron the million-dollar question that businesses of all shapes and sizes struggle with. What do you do with that less-than-ideal one-star review. “Most want it taken down but realize they can’t. You have to ask everyone else to leave a review. That (negative review) can’t be the only online representation of your brand.” Criticism is hard to take. “Small business owners wear many hats. We’re built to be defensive right away.” Aaron shared that GetFiveStars has actually built an innovative feature into the platform that holds responses so they don’t get sent in anger while emotions run high (a pretty smart response to human nature). What’s one thing marketers should be more focused on with online reviews? “Complete your Google My Business page.” That’s a critical step to capturing customer feedback that you can’t skip. What brand has made Aaron smile recently? Aaron told a great story about a little something extra — a smile after the sale — he got from the smart folks at Cambria countertops. To learn more, go to the GetFiveStars website as well as his personal site. You can also connect with him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Sep 2016 10:00:00 -0000 full Nick Westergaard “If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Also... “If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Lee Odden. Also speaking at the event was Aaron Weiche, CMO of GetFiveStars, an online review platform. I couldn’t wait to share his insights with you on this week’s episode of the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Aaron Weiche A passionate, design oriented problem solver, Aaron has been involved in web design, development, and online marketing since 1998. In having helped grow 3 different digital agencies in the Minneapolis area, Aaron has helped launch over 350 websites for small business on up to Fortune 100 companies. In growing multiple agencies past the $2M mark in founder and executive roles, Aaron has a strong sense of brand, team building, user experience and the full digital life-cycle a campaign and its assets must deliver. Joining GetFiveStars in 2015, Aaron has led the marketing, sales, and product UX initiatives helping the platform serve over 18,000 businesses globally and growing. The platform is a customer feedback and online review platform that helps brands and businesses listen, evaluate, and market their customer’s experiences. GetFiveStars automates the customer feedback process while capturing their Net Promoter Score and encouraging and monitoring online reviews. Outside of his direct client experience, Aaron is a frequent conference speaker nationally on a variety of online marketing topics. His in-depth experience with web design, mobile, SEO, local search, and online reviews has led him to speaking at SMX events, SearchFest, MOZ events, MnSearch, SCORE, and many others. He helped launch Local University as a faculty partner, launched the MnSearch organization as a founding board member and has been an expert on the Local Search Ranking Factors report since 2010. When not online, Aaron is a husband and a father to 4 kids. He can be found snowboarding, boating, watching college football, and the Minnesota Twins. Episode Highlights So what is GetFiveStars? “It’s a simple-to-implement online platform for gathering customer feedback. Previously we lacked a way of doing this as brands.” “Gathering online reviews is like farming …” Aaron shared a great mindset for marketers thinking about online rating and reviews. “You have to plant seeds that you are listening — that you care about customer feedback.” What about that one-star review? I couldn’t wait to ask Aaron the million-dollar question that businesses of all shapes and sizes struggle with. What do you do with that less-than-ideal one-star review. “Most want it taken down but realize they can’t. You have to ask everyone else to leave a review. That (negative review) can’t be the only online representation of your brand.” Criticism is hard to take. “Small business owners wear many hats. We’re built to be defensive right away.” Aaron shared that GetFiveStars has actually built an innovative feature into the platform that holds responses so they don’t get sent in anger while emotions run high (a pretty smart response to human nature). What’s one thing marketers should be more focused on with online reviews? “Complete your Google My Business page.” That’s a critical step to capturing customer feedback that you can’t skip. What brand has made Aaron smile recently? Aaron told a great story about a little something extra — a smile after the sale — he got from the smart folks at Cambria countertops. To learn more, go to the GetFiveStars website as well as his personal site. You can also connect with him on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices “If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Lee Odden. Also speaking at the event was Aaron Weiche, CMO of GetFiveStars, an online review platform. I couldn’t wait to share his insights with you on this week’s episode of the On Brand podcast.

Enjoy This Episode Now

About Aaron Weiche

A passionate, design oriented problem solver, Aaron has been involved in web design, development, and online marketing since 1998. In having helped grow 3 different digital agencies in the Minneapolis area, Aaron has helped launch over 350 websites for small business on up to Fortune 100 companies. In growing multiple agencies past the $2M mark in founder and executive roles, Aaron has a strong sense of brand, team building, user experience and the full digital life-cycle a campaign and its assets must deliver.

Joining GetFiveStars in 2015, Aaron has led the marketing, sales, and product UX initiatives helping the platform serve over 18,000 businesses globally and growing. The platform is a customer feedback and online review platform that helps brands and businesses listen, evaluate, and market their customer’s experiences. GetFiveStars automates the customer feedback process while capturing their Net Promoter Score and encouraging and monitoring online reviews.

Outside of his direct client experience, Aaron is a frequent conference speaker nationally on a variety of online marketing topics. His in-depth experience with web design, mobile, SEO, local search, and online reviews has led him to speaking at SMX events, SearchFest, MOZ events, MnSearch, SCORE, and many others. He helped launch Local University as a faculty partner, launched the MnSearch organization as a founding board member and has been an expert on the Local Search Ranking Factors report since 2010.

When not online, Aaron is a husband and a father to 4 kids. He can be found snowboarding, boating, watching college football, and the Minnesota Twins.

Episode Highlights

So what is GetFiveStars? “It’s a simple-to-implement online platform for gathering customer feedback. Previously we lacked a way of doing this as brands.”

“Gathering online reviews is like farming …” Aaron shared a great mindset for marketers thinking about online rating and reviews. “You have to plant seeds that you are listening — that you care about customer feedback.”

What about that one-star review? I couldn’t wait to ask Aaron the million-dollar question that businesses of all shapes and sizes struggle with. What do you do with that less-than-ideal one-star review. “Most want it taken down but realize they can’t. You have to ask everyone else to leave a review. That (negative review) can’t be the only online representation of your brand.”

Criticism is hard to take. “Small business owners wear many hats. We’re built to be defensive right away.” Aaron shared that GetFiveStars has actually built an innovative feature into the platform that holds responses so they don’t get sent in anger while emotions run high (a pretty smart response to human nature).

What’s one thing marketers should be more focused on with online reviews? “Complete your Google My Business page.” That’s a critical step to capturing customer feedback that you can’t skip.

What brand has made Aaron smile recently? Aaron told a great story about a little something extra — a smile after the sale — he got from the smart folks at Cambria countertops.

To learn more, go to the GetFiveStars website as well as his personal site. You can also connect with him on Twitter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2272 no Using Influencer Marketing to Optimize Your Brand with Lee Odden https://onbrand.libsyn.com/using-influencer-marketing-to-optimize-your-brand-with-lee-odden “There's a gravity to shiny new objects and tactics that people can easily fall prey to." As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today's shiny new things. He's also the author of Optimize and an expert on influencer marketing. We discussed all of this and more on this week’s episode of the podcast. About Lee Odden Lee Odden is the CEO of TopRank Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting services including: Content Marketing, Influencer Marketing, Organic and Paid Search Marketing, Organic and Paid Social Media, Online PR, Email and Conversion Optimization. Odden and his team have provided digital marketing consulting and services for some of the leading B2B and B2C companies including: McKesson, BT Syntegra, Virgin Pulse, Marketo, LinkedIn, Dell, Henry Schein, HP, Microsoft, Staples, General Mills, Content Marketing Institute, Copyblogger Media, and MarketingProfs. Odden has been frequently cited for his digital marketing and PR expertise by leading industry and business publications including Forbes, The Wall Street Journal, The New York Times, The Economist, Entrepreneur, and Fortune Magazine. Lee is author of, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. A sought after public speaker, Odden has keynoted numerous digital marketing industry conferences and has given nearly 200 presentations in 13 different countries over the past 10 years. Episode Highlights The trouble with strategy. I'm a huge fan of Lee's book Optimize. The first part focuses on developing a marketing strategy. While most marketers acknowledge the importance of strategy, few devote appropriate time and resources. "Strategy is like the Loch Ness Monster of Marketing. There are sightings but it's hard to find!" Where to start with strategy? With Q4 on the horizon and a strategy deficit, many may be wondering where to start for the new year ahead. "Start by getting some clarity around your organizational goals and your customer needs. Then you can think about how to develop marketing that solves your business problems." How do you know when influencer marketing is a good fit? Lee is also an expert on the topic of influencer marketing. Like strategy, many like the idea of influencer marketing but few know where to begin. "Start with 'why.' Why does it make sense to partner and co-create content? Especially if it's for free?" With the right influencer relations in place, you can find the right people to help you create content that is the "best answer" for your community. What's next in marketing? Lee pointed to Scott Brinker's infographic featuring over 3,800 martech solutions! (Below.) In short, marketers today are overwhelmed but help could be getting closer as Lee points to increases in participatory marketing. "Participation makes marketing more scalable — more efficient and effective." What brand has made Lee smile recently? While in Cleveland, Lee had an amazing Uber experience riding in a BMW 7 series. "It was like getting in a spaceship. That made me smile!" To learn more, go to the Top Rank Marketing website. You can also connect with him on Twitter and LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Sep 2016 10:00:00 -0000 full Nick Westergaard “There's a gravity to shiny new objects and tactics that people can easily fall prey to." As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today's shiny new things. He's also the author of Optimize... “There's a gravity to shiny new objects and tactics that people can easily fall prey to." As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today's shiny new things. He's also the author of Optimize and an expert on influencer marketing. We discussed all of this and more on this week’s episode of the podcast. About Lee Odden Lee Odden is the CEO of TopRank Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting services including: Content Marketing, Influencer Marketing, Organic and Paid Search Marketing, Organic and Paid Social Media, Online PR, Email and Conversion Optimization. Odden and his team have provided digital marketing consulting and services for some of the leading B2B and B2C companies including: McKesson, BT Syntegra, Virgin Pulse, Marketo, LinkedIn, Dell, Henry Schein, HP, Microsoft, Staples, General Mills, Content Marketing Institute, Copyblogger Media, and MarketingProfs. Odden has been frequently cited for his digital marketing and PR expertise by leading industry and business publications including Forbes, The Wall Street Journal, The New York Times, The Economist, Entrepreneur, and Fortune Magazine. Lee is author of, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. A sought after public speaker, Odden has keynoted numerous digital marketing industry conferences and has given nearly 200 presentations in 13 different countries over the past 10 years. Episode Highlights The trouble with strategy. I'm a huge fan of Lee's book Optimize. The first part focuses on developing a marketing strategy. While most marketers acknowledge the importance of strategy, few devote appropriate time and resources. "Strategy is like the Loch Ness Monster of Marketing. There are sightings but it's hard to find!" Where to start with strategy? With Q4 on the horizon and a strategy deficit, many may be wondering where to start for the new year ahead. "Start by getting some clarity around your organizational goals and your customer needs. Then you can think about how to develop marketing that solves your business problems." How do you know when influencer marketing is a good fit? Lee is also an expert on the topic of influencer marketing. Like strategy, many like the idea of influencer marketing but few know where to begin. "Start with 'why.' Why does it make sense to partner and co-create content? Especially if it's for free?" With the right influencer relations in place, you can find the right people to help you create content that is the "best answer" for your community. What's next in marketing? Lee pointed to Scott Brinker's infographic featuring over 3,800 martech solutions! (Below.) In short, marketers today are overwhelmed but help could be getting closer as Lee points to increases in participatory marketing. "Participation makes marketing more scalable — more efficient and effective." What brand has made Lee smile recently? While in Cleveland, Lee had an amazing Uber experience riding in a BMW 7 series. "It was like getting in a spaceship. That made me smile!" To learn more, go to the Top Rank Marketing website. You can also connect with him on Twitter and LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices “There's a gravity to shiny new objects and tactics that people can easily fall prey to." As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today's shiny new things. He's also the author of Optimize and an expert on influencer marketing. We discussed all of this and more on this week’s episode of the podcast.

About Lee Odden

Lee Odden is the CEO of TopRank Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting services including: Content Marketing, Influencer Marketing, Organic and Paid Search Marketing, Organic and Paid Social Media, Online PR, Email and Conversion Optimization.

Odden and his team have provided digital marketing consulting and services for some of the leading B2B and B2C companies including: McKesson, BT Syntegra, Virgin Pulse, Marketo, LinkedIn, Dell, Henry Schein, HP, Microsoft, Staples, General Mills, Content Marketing Institute, Copyblogger Media, and MarketingProfs.

Odden has been frequently cited for his digital marketing and PR expertise by leading industry and business publications including Forbes, The Wall Street Journal, The New York Times, The Economist, Entrepreneur, and Fortune Magazine. Lee is author of, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

A sought after public speaker, Odden has keynoted numerous digital marketing industry conferences and has given nearly 200 presentations in 13 different countries over the past 10 years.

Episode Highlights

The trouble with strategy. I'm a huge fan of Lee's book Optimize. The first part focuses on developing a marketing strategy. While most marketers acknowledge the importance of strategy, few devote appropriate time and resources. "Strategy is like the Loch Ness Monster of Marketing. There are sightings but it's hard to find!"

Where to start with strategy? With Q4 on the horizon and a strategy deficit, many may be wondering where to start for the new year ahead. "Start by getting some clarity around your organizational goals and your customer needs. Then you can think about how to develop marketing that solves your business problems."

How do you know when influencer marketing is a good fit? Lee is also an expert on the topic of influencer marketing. Like strategy, many like the idea of influencer marketing but few know where to begin. "Start with 'why.' Why does it make sense to partner and co-create content? Especially if it's for free?" With the right influencer relations in place, you can find the right people to help you create content that is the "best answer" for your community.

What's next in marketing? Lee pointed to Scott Brinker's infographic featuring over 3,800 martech solutions! (Below.) In short, marketers today are overwhelmed but help could be getting closer as Lee points to increases in participatory marketing. "Participation makes marketing more scalable — more efficient and effective."

What brand has made Lee smile recently? While in Cleveland, Lee had an amazing Uber experience riding in a BMW 7 series. "It was like getting in a spaceship. That made me smile!"

To learn more, go to the Top Rank Marketing website. You can also connect with him on Twitter and LinkedIn.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2225 no Social Sound Bite: What Facebook Video Length Works Best? https://onbrand.libsyn.com/social-sound-bite-what-facebook-video-length-works-best-0 On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best advice. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite What Video Ad Length Is Best on Facebook? (eMarketer). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 09 Sep 2016 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best advice. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite What Video Ad Length Is Best on Facebook? (eMarketer). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best advice. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 286 no Get Scrappy with Nick Westergaard LIVE at Prairie Lights https://onbrand.libsyn.com/get-scrappy-with-nick-westergaard-live-at-prairie-lights This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region and beyond. I was delighted to read from my book and answer a few questions. I thought I'd share the audio from the event as a special live episode.  Next week, we'll be back with a full-length brand builder interview. In the meantime, enjoy this week's special episode. About Nick Westergaard Look at this! I'm a guest on my own podcast! If you don't already know ... Nick Westergaard is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. He’s also the author o fGet Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Sep 2016 10:00:00 -0000 full Nick Westergaard This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region... This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region and beyond. I was delighted to read from my book and answer a few questions. I thought I'd share the audio from the event as a special live episode.  Next week, we'll be back with a full-length brand builder interview. In the meantime, enjoy this week's special episode. About Nick Westergaard Look at this! I'm a guest on my own podcast! If you don't already know ... Nick Westergaard is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. He’s also the author o fGet Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region and beyond. I was delighted to read from my book and answer a few questions. I thought I'd share the audio from the event as a special live episode. 

Next week, we'll be back with a full-length brand builder interview. In the meantime, enjoy this week's special episode.

About Nick Westergaard

Look at this! I'm a guest on my own podcast! If you don't already know ... Nick Westergaard is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. He’s also the author o fGet Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1924 no Branding in the Age of Disruption with Geoffrey Colon https://onbrand.libsyn.com/branding-in-the-age-of-disruption-with-geoffrey-colon “The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and Microsoft. He also just released a new book on this very topic Disruptive Marketing. We discussed all of this and more on this week’s episode of the podcast.   About Geoffrey Colon Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he markets search advertising products for Bing. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in the Wall Street Journal, Billboard Magazine, The Guardian andThe Los Angeles Times. He has also appeared on NPR and Cheddar TV. Colon has written his first book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (AMACOM) out now on Kindle, Audio and Hardcover. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather, digital community supervisor at 360i, and social media strategist at Bond Strategy and Influence in New York City. Colon has done work for and with several of the most influential brands including Spotify, Netflix, American Express, IBM, The Economist, USA Network, WWE, History Channel and Red Bull. He also has worked with several high profile music artists including Britney Spears, Christina Aguilera, The White Stripes, and Moby. He is a graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communication. Geoffrey is host of the weekly marketing podcast for eccentric minds Disruptive FM, producer and host of video blog series The Disruptive Marketer and regularly writes on LinkedIn, Medium, DisruptiveMarketer.net and the Microsoft Search Advertising blog. He is an avid speaker on the global marketing conference circuit. Episode Highlights Forget the technology. After scaring us about the new normal and the constant disruptions marketers today face, Colon reminded us not to start with the technology. It’s easy to get distracted by these bright, shiny things. Segmenting or stereotyping? “Sometimes we focus too much on demographics. On millennials and baby boomers. Instead of on interests and roles. Both B2B and B2C marketers can do this.” Why engagement matters. At times, digital engagement can be a buzzword in marketing. However, Colon cautions us not to under-estimate simple engagement. “This can be entry-level predictive analysis. They want to hear from you. What really motivates your audience?” What business brands can learn from celebrity brands. Colon has worked with many artists and musicians. Due to the disruptions around us, both business brands and celebrity brands have to constantly adapt to stay ahead. Celebrities are small, scrappy, and fearless. This makes them open to trying new things, experimenting, and even failing. You’ve still learned something — even from a failure. What brand has made Geoffrey smile recently? “Aerie. They’re now creating digital ads that use real women instead of models. As a father with daughters that really makes me smile.” To learn more, go to his website geoffreycolon.net. You can also connect with him on Twitterand LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Aug 2016 10:00:00 -0000 full Nick Westergaard “The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and... “The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and Microsoft. He also just released a new book on this very topic Disruptive Marketing. We discussed all of this and more on this week’s episode of the podcast.   About Geoffrey Colon Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he markets search advertising products for Bing. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in the Wall Street Journal, Billboard Magazine, The Guardian andThe Los Angeles Times. He has also appeared on NPR and Cheddar TV. Colon has written his first book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (AMACOM) out now on Kindle, Audio and Hardcover. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather, digital community supervisor at 360i, and social media strategist at Bond Strategy and Influence in New York City. Colon has done work for and with several of the most influential brands including Spotify, Netflix, American Express, IBM, The Economist, USA Network, WWE, History Channel and Red Bull. He also has worked with several high profile music artists including Britney Spears, Christina Aguilera, The White Stripes, and Moby. He is a graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communication. Geoffrey is host of the weekly marketing podcast for eccentric minds Disruptive FM, producer and host of video blog series The Disruptive Marketer and regularly writes on LinkedIn, Medium, DisruptiveMarketer.net and the Microsoft Search Advertising blog. He is an avid speaker on the global marketing conference circuit. Episode Highlights Forget the technology. After scaring us about the new normal and the constant disruptions marketers today face, Colon reminded us not to start with the technology. It’s easy to get distracted by these bright, shiny things. Segmenting or stereotyping? “Sometimes we focus too much on demographics. On millennials and baby boomers. Instead of on interests and roles. Both B2B and B2C marketers can do this.” Why engagement matters. At times, digital engagement can be a buzzword in marketing. However, Colon cautions us not to under-estimate simple engagement. “This can be entry-level predictive analysis. They want to hear from you. What really motivates your audience?” What business brands can learn from celebrity brands. Colon has worked with many artists and musicians. Due to the disruptions around us, both business brands and celebrity brands have to constantly adapt to stay ahead. Celebrities are small, scrappy, and fearless. This makes them open to trying new things, experimenting, and even failing. You’ve still learned something — even from a failure. What brand has made Geoffrey smile recently? “Aerie. They’re now creating digital ads that use real women instead of models. As a father with daughters that really makes me smile.” To learn more, go to his website geoffreycolon.net. You can also connect with him on Twitterand LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices “The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and Microsoft. He also just released a new book on this very topic Disruptive Marketing. We discussed all of this and more on this week’s episode of the podcast.

 

About Geoffrey Colon

Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he markets search advertising products for Bing. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in the Wall Street Journal, Billboard Magazine, The Guardian andThe Los Angeles Times. He has also appeared on NPR and Cheddar TV.

Colon has written his first book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (AMACOM) out now on Kindle, Audio and Hardcover.

Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather, digital community supervisor at 360i, and social media strategist at Bond Strategy and Influence in New York City. Colon has done work for and with several of the most influential brands including Spotify, Netflix, American Express, IBM, The Economist, USA Network, WWE, History Channel and Red Bull. He also has worked with several high profile music artists including Britney Spears, Christina Aguilera, The White Stripes, and Moby. He is a graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communication.

Geoffrey is host of the weekly marketing podcast for eccentric minds Disruptive FM, producer and host of video blog series The Disruptive Marketer and regularly writes on LinkedIn, Medium, DisruptiveMarketer.net and the Microsoft Search Advertising blog. He is an avid speaker on the global marketing conference circuit.

Episode Highlights

Forget the technology. After scaring us about the new normal and the constant disruptions marketers today face, Colon reminded us not to start with the technology. It’s easy to get distracted by these bright, shiny things.

Segmenting or stereotyping? “Sometimes we focus too much on demographics. On millennials and baby boomers. Instead of on interests and roles. Both B2B and B2C marketers can do this.”

Why engagement matters. At times, digital engagement can be a buzzword in marketing. However, Colon cautions us not to under-estimate simple engagement. “This can be entry-level predictive analysis. They want to hear from you. What really motivates your audience?”

What business brands can learn from celebrity brands. Colon has worked with many artists and musicians. Due to the disruptions around us, both business brands and celebrity brands have to constantly adapt to stay ahead. Celebrities are small, scrappy, and fearless. This makes them open to trying new things, experimenting, and even failing. You’ve still learned something — even from a failure.

What brand has made Geoffrey smile recently? “Aerie. They’re now creating digital ads that use real women instead of models. As a father with daughters that really makes me smile.”

To learn more, go to his website geoffreycolon.net. You can also connect with him on Twitterand LinkedIn.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2086 no Brand Yourself or You Risk Being Branded by Others https://onbrand.libsyn.com/brand-yourself-or-you-risk-being-branded-by-others “It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t talking to your customers, finding out what’s important to them, and making that a part of your brand story, you run the risk of being branded by them. She discussed all of this on the On Brand podcast. About Deb Gabor Deb Gabor is the founder and CEO of Sol Marketing. Deb Gabor was born to brand. Deb is a brand dominatrix and investor pitch whisperer with legendarily bad travel karma. In her capacity as Sol’s strategic and spiritual leader, Deb has led research engagements and brand strategy development for organizations ranging from international household names like Dell, Goldman Sachs, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger and Rentpath, to well-loved Austin icons like Austin Ventures, KUT/KUTX, ZACH Theatre, HomeAway, RetailMeNot, The University of Texas at Austin and St. Edward’s University. Deb is author of the bestselling book, Branding is Sex. Get Your Customer Laid and Sell the Hell Out of Anything. Before starting Sol Marketing in 2003, Deb was Senior Vice President at Citigate Cunningham, a strategic communication firm serving technology digital media and financial brands around the world. Prior to that, Deb was the managing director of brand research and strategy at IntelliQuest. Before crossing the chasm to agency work, Deb worked in house as a brand manager and marketing manager at several high tech companies in the Chicago area. Deb is a proud member of the Austin chapter of the Entrepreneurs Organization and serves on the board as Learning Chair. Additionally, she has served on the board of directors of the Jewish Community Association of Austin and Austin Children’s Theatre, and on the ZACH Theater board’s marketing committee. Episode Highlights So what does it mean to be ‘born to brand.’ “The legendary basketball coach John Wooden said that he was ‘born to coach.’ He ‘couldn’t not coach.’ That’s how he sees the world. Brands are how I see the world. They exist in the hearts and minds of our customers.” Deb’s definition of a brand? “It’s the sum total of all relationships, connections, and emotions around a person or organization.” The Deb Gabor Mini MBA in Branding. “It comes down to three questions — (1) What does using your brand or your product allow the customer to say about themselves? (2) What single thing do you do better than anyone else? (3) How do you make your customer the hero of your story? Brands that do this — that make people feel — will win today.” Brand storytelling vs. the story of your brand. Deb reminded us that while brand storytelling — an extension of content marketing — is very big right now, it’s not the same thing as telling the story of your brand. “The story of your brand is one that your customer is the hero of.” Deb shared how Zappos does this masterfully. Beware of the ‘-ers’ and ‘-ity.’ These word extensions can be dangerous as they focus less on emotions and more on attributes that can ultimately be copied. Smaller, faster, lighter. You have to be more than this as a brand. What brand has made Deb smile recently? As someone with “legendarily bad travel karma,” Deb notes that her recent experiences with Jet Blue have made her smile recently. To learn more about Deb, check out Sol Marketing, Branding Is Sex (the book’s website), andfollow Deb on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Aug 2016 10:00:00 -0000 full Nick Westergaard “It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t... “It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t talking to your customers, finding out what’s important to them, and making that a part of your brand story, you run the risk of being branded by them. She discussed all of this on the On Brand podcast. About Deb Gabor Deb Gabor is the founder and CEO of Sol Marketing. Deb Gabor was born to brand. Deb is a brand dominatrix and investor pitch whisperer with legendarily bad travel karma. In her capacity as Sol’s strategic and spiritual leader, Deb has led research engagements and brand strategy development for organizations ranging from international household names like Dell, Goldman Sachs, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger and Rentpath, to well-loved Austin icons like Austin Ventures, KUT/KUTX, ZACH Theatre, HomeAway, RetailMeNot, The University of Texas at Austin and St. Edward’s University. Deb is author of the bestselling book, Branding is Sex. Get Your Customer Laid and Sell the Hell Out of Anything. Before starting Sol Marketing in 2003, Deb was Senior Vice President at Citigate Cunningham, a strategic communication firm serving technology digital media and financial brands around the world. Prior to that, Deb was the managing director of brand research and strategy at IntelliQuest. Before crossing the chasm to agency work, Deb worked in house as a brand manager and marketing manager at several high tech companies in the Chicago area. Deb is a proud member of the Austin chapter of the Entrepreneurs Organization and serves on the board as Learning Chair. Additionally, she has served on the board of directors of the Jewish Community Association of Austin and Austin Children’s Theatre, and on the ZACH Theater board’s marketing committee. Episode Highlights So what does it mean to be ‘born to brand.’ “The legendary basketball coach John Wooden said that he was ‘born to coach.’ He ‘couldn’t not coach.’ That’s how he sees the world. Brands are how I see the world. They exist in the hearts and minds of our customers.” Deb’s definition of a brand? “It’s the sum total of all relationships, connections, and emotions around a person or organization.” The Deb Gabor Mini MBA in Branding. “It comes down to three questions — (1) What does using your brand or your product allow the customer to say about themselves? (2) What single thing do you do better than anyone else? (3) How do you make your customer the hero of your story? Brands that do this — that make people feel — will win today.” Brand storytelling vs. the story of your brand. Deb reminded us that while brand storytelling — an extension of content marketing — is very big right now, it’s not the same thing as telling the story of your brand. “The story of your brand is one that your customer is the hero of.” Deb shared how Zappos does this masterfully. Beware of the ‘-ers’ and ‘-ity.’ These word extensions can be dangerous as they focus less on emotions and more on attributes that can ultimately be copied. Smaller, faster, lighter. You have to be more than this as a brand. What brand has made Deb smile recently? As someone with “legendarily bad travel karma,” Deb notes that her recent experiences with Jet Blue have made her smile recently. To learn more about Deb, check out Sol Marketing, Branding Is Sex (the book’s website), andfollow Deb on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t talking to your customers, finding out what’s important to them, and making that a part of your brand story, you run the risk of being branded by them. She discussed all of this on the On Brand podcast.

About Deb Gabor

Deb Gabor is the founder and CEO of Sol Marketing. Deb Gabor was born to brand. Deb is a brand dominatrix and investor pitch whisperer with legendarily bad travel karma. In her capacity as Sol’s strategic and spiritual leader, Deb has led research engagements and brand strategy development for organizations ranging from international household names like Dell, Goldman Sachs, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger and Rentpath, to well-loved Austin icons like Austin Ventures, KUT/KUTX, ZACH Theatre, HomeAway, RetailMeNot, The University of Texas at Austin and St. Edward’s University. Deb is author of the bestselling book, Branding is Sex. Get Your Customer Laid and Sell the Hell Out of Anything.

Before starting Sol Marketing in 2003, Deb was Senior Vice President at Citigate Cunningham, a strategic communication firm serving technology digital media and financial brands around the world. Prior to that, Deb was the managing director of brand research and strategy at IntelliQuest. Before crossing the chasm to agency work, Deb worked in house as a brand manager and marketing manager at several high tech companies in the Chicago area. Deb is a proud member of the Austin chapter of the Entrepreneurs Organization and serves on the board as Learning Chair. Additionally, she has served on the board of directors of the Jewish Community Association of Austin and Austin Children’s Theatre, and on the ZACH Theater board’s marketing committee.

Episode Highlights

So what does it mean to be ‘born to brand.’ “The legendary basketball coach John Wooden said that he was ‘born to coach.’ He ‘couldn’t not coach.’ That’s how he sees the world. Brands are how I see the world. They exist in the hearts and minds of our customers.”

Deb’s definition of a brand? “It’s the sum total of all relationships, connections, and emotions around a person or organization.”

The Deb Gabor Mini MBA in Branding. “It comes down to three questions — (1) What does using your brand or your product allow the customer to say about themselves? (2) What single thing do you do better than anyone else? (3) How do you make your customer the hero of your story? Brands that do this — that make people feel — will win today.”

Brand storytelling vs. the story of your brand. Deb reminded us that while brand storytelling — an extension of content marketing — is very big right now, it’s not the same thing as telling the story of your brand. “The story of your brand is one that your customer is the hero of.” Deb shared how Zappos does this masterfully.

Beware of the ‘-ers’ and ‘-ity.’ These word extensions can be dangerous as they focus less on emotions and more on attributes that can ultimately be copied. Smaller, faster, lighter. You have to be more than this as a brand.

What brand has made Deb smile recently? As someone with “legendarily bad travel karma,” Deb notes that her recent experiences with Jet Blue have made her smile recently.

To learn more about Deb, check out Sol Marketing, Branding Is Sex (the book’s website), andfollow Deb on Twitter.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2230 no Social Sound Bite: Is Twitter in Trouble? https://onbrand.libsyn.com/social-sound-bite-is-twitter-in-trouble On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it's not super great. With a recently downgraded market share of the US social networking space, Twitter is flailing — adding features, seeing what works, and trying to stop the bleeding. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Twitter's Share of US Social Network Users Is Dropping (eMarketer). Twitter to open up Moments feature to all users (eConsultancy). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 19 Aug 2016 14:54:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it's not super great. With a recently downgraded market share of the US social networking space, Twitter is... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it's not super great. With a recently downgraded market share of the US social networking space, Twitter is flailing — adding features, seeing what works, and trying to stop the bleeding. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Twitter's Share of US Social Network Users Is Dropping (eMarketer). Twitter to open up Moments feature to all users (eConsultancy). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it's not super great. With a recently downgraded market share of the US social networking space, Twitter is flailing — adding features, seeing what works, and trying to stop the bleeding. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 343 no How Schwinn Uses Stories to Power Brand Advocacy https://onbrand.libsyn.com/how-schwinn-uses-stories-to-power-brand-advocacy “Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to communicate this history while finding new stories from customers, advocates, and their own innovations. We discussed all of this on this week’s episode of the On Brand podcast. About Samantha Hersil Samantha Hersil is the Associate Marketing Manager for Schwinn Bicycles and is a 2013 University of Wisconsin alumni. When not immersed in the digital world of marketing and communication for Schwinn Bicycles she can be found, volunteering, practicing yoga, riding bikes, running around her neighborhood, or knee deep in one of her many hobbies. Last year Samantha completed her first marathon and biked her first half century. An avid adventure seeker she currently is planning her next backpacking adventure with her boyfriend Chris. Samantha is highly involved in Girls on the Run and believes you can always make time to better your health and give back to your local community. Episode Highlights Scrappy marketing at Schwinn. I began the show by sharing my favorite story about Samantha Hersil. While refining the ideas that would become my book Get Scrappy, Samantha was instrumental in helping me define the term. It’s not just about your business size because, as she says, “We could all use a few people and a few dollars more.” “Communication is a key to a brand team.” A big part of Samantha’s job is communicating Schwinn’s message both internally to other team members and externally to their brand ambassadors. “We have about 24 brand ambassadors total. They are people that speak to every discipline, age, gender. Schwinn is really about bikes for everyone.” Message strategy is also key. “We’re like the auto industry. We’re always planning one year while executing another.” Stories matter. “We went to Winnebago’s event in Iowa. Our customers are similar — similar lifestyles — they’re people seeking adventures. We talked to real people and collected stories — emotional stories of people saving up for their bikes. These stories are important as they end up on our blog and in our marketing.” Living the brand. As you can tell from the adventures outlined in Samantha’s bio and her community involvement, it’s very important for her and other employees to live the brand. In fact, there’s an hour-long lunch break where many employees ride together and teach each other. There are road bikes, mountain trails, and gentle rides. In addition to living the brand, this is also great for company culture as it creates a cross-pollination of teams throughout the organization. “I don’t get to interact with people in accounting every day.” What brand has made Samantha smile recently? “With watching the Olympics I’d have to say the Apple iPhone ad with Maya Angelou. It’s so inspiring. It really speaks to what I do as a brand marketer.” To learn more about Samantha, you can connect with her on LinkedIn or the various Schwinn social media channels which you can find on their website. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 16 Aug 2016 10:00:00 -0000 full Nick Westergaard “Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to... “Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to communicate this history while finding new stories from customers, advocates, and their own innovations. We discussed all of this on this week’s episode of the On Brand podcast. About Samantha Hersil Samantha Hersil is the Associate Marketing Manager for Schwinn Bicycles and is a 2013 University of Wisconsin alumni. When not immersed in the digital world of marketing and communication for Schwinn Bicycles she can be found, volunteering, practicing yoga, riding bikes, running around her neighborhood, or knee deep in one of her many hobbies. Last year Samantha completed her first marathon and biked her first half century. An avid adventure seeker she currently is planning her next backpacking adventure with her boyfriend Chris. Samantha is highly involved in Girls on the Run and believes you can always make time to better your health and give back to your local community. Episode Highlights Scrappy marketing at Schwinn. I began the show by sharing my favorite story about Samantha Hersil. While refining the ideas that would become my book Get Scrappy, Samantha was instrumental in helping me define the term. It’s not just about your business size because, as she says, “We could all use a few people and a few dollars more.” “Communication is a key to a brand team.” A big part of Samantha’s job is communicating Schwinn’s message both internally to other team members and externally to their brand ambassadors. “We have about 24 brand ambassadors total. They are people that speak to every discipline, age, gender. Schwinn is really about bikes for everyone.” Message strategy is also key. “We’re like the auto industry. We’re always planning one year while executing another.” Stories matter. “We went to Winnebago’s event in Iowa. Our customers are similar — similar lifestyles — they’re people seeking adventures. We talked to real people and collected stories — emotional stories of people saving up for their bikes. These stories are important as they end up on our blog and in our marketing.” Living the brand. As you can tell from the adventures outlined in Samantha’s bio and her community involvement, it’s very important for her and other employees to live the brand. In fact, there’s an hour-long lunch break where many employees ride together and teach each other. There are road bikes, mountain trails, and gentle rides. In addition to living the brand, this is also great for company culture as it creates a cross-pollination of teams throughout the organization. “I don’t get to interact with people in accounting every day.” What brand has made Samantha smile recently? “With watching the Olympics I’d have to say the Apple iPhone ad with Maya Angelou. It’s so inspiring. It really speaks to what I do as a brand marketer.” To learn more about Samantha, you can connect with her on LinkedIn or the various Schwinn social media channels which you can find on their website. Learn more about your ad choices. Visit megaphone.fm/adchoices “Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to communicate this history while finding new stories from customers, advocates, and their own innovations. We discussed all of this on this week’s episode of the On Brand podcast.

About Samantha Hersil

Samantha Hersil is the Associate Marketing Manager for Schwinn Bicycles and is a 2013 University of Wisconsin alumni. When not immersed in the digital world of marketing and communication for Schwinn Bicycles she can be found, volunteering, practicing yoga, riding bikes, running around her neighborhood, or knee deep in one of her many hobbies.

Last year Samantha completed her first marathon and biked her first half century. An avid adventure seeker she currently is planning her next backpacking adventure with her boyfriend Chris. Samantha is highly involved in Girls on the Run and believes you can always make time to better your health and give back to your local community.

Episode Highlights

Scrappy marketing at Schwinn. I began the show by sharing my favorite story about Samantha Hersil. While refining the ideas that would become my book Get Scrappy, Samantha was instrumental in helping me define the term. It’s not just about your business size because, as she says, “We could all use a few people and a few dollars more.”

“Communication is a key to a brand team.” A big part of Samantha’s job is communicating Schwinn’s message both internally to other team members and externally to their brand ambassadors. “We have about 24 brand ambassadors total. They are people that speak to every discipline, age, gender. Schwinn is really about bikes for everyone.” Message strategy is also key. “We’re like the auto industry. We’re always planning one year while executing another.”

Stories matter. “We went to Winnebago’s event in Iowa. Our customers are similar — similar lifestyles — they’re people seeking adventures. We talked to real people and collected stories — emotional stories of people saving up for their bikes. These stories are important as they end up on our blog and in our marketing.”

Living the brand. As you can tell from the adventures outlined in Samantha’s bio and her community involvement, it’s very important for her and other employees to live the brand. In fact, there’s an hour-long lunch break where many employees ride together and teach each other. There are road bikes, mountain trails, and gentle rides. In addition to living the brand, this is also great for company culture as it creates a cross-pollination of teams throughout the organization. “I don’t get to interact with people in accounting every day.”

What brand has made Samantha smile recently? “With watching the Olympics I’d have to say the Apple iPhone ad with Maya Angelou. It’s so inspiring. It really speaks to what I do as a brand marketer.”

To learn more about Samantha, you can connect with her on LinkedIn or the various Schwinn social media channels which you can find on their website.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1737 no Social Sound Bite: Why Is Facebook Blocking Ad-Blockers? https://onbrand.libsyn.com/social-sound-bite-why-is-facebook-blocking-ad-blockers On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising solutions, they’ve taken a big step to block the ad-blocking apps that many love. Let’s take a closer look. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Facebook Disarms Ad-Blockers, Works to Improve Ad Relevance with New Options (Social Media Today). We also took a moment to remember local broadcasting legend Dottie Ray, who passed away earlier this week (Press-Citizen). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 12 Aug 2016 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising solutions, they’ve taken a big step to block the... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising solutions, they’ve taken a big step to block the ad-blocking apps that many love. Let’s take a closer look. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Facebook Disarms Ad-Blockers, Works to Improve Ad Relevance with New Options (Social Media Today). We also took a moment to remember local broadcasting legend Dottie Ray, who passed away earlier this week (Press-Citizen). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising solutions, they’ve taken a big step to block the ad-blocking apps that many love. Let’s take a closer look. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 388 no How Stories Can Help Your Brand Stand Out with Aaron Orendorff https://onbrand.libsyn.com/how-stories-can-help-your-brand-stand-out-with-aaron-orendorff “It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do weed another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a level of noise that’s hard to break through. Aaron Orendorff helps college students, speaking audiences, and marketing clients do just that. We discussed all of this on this week’s episode of the On Brand podcast.   About Aaron Orendorff Aaron Orendorff is a regular contributor at Entrepreneur, Lifehacker, Huffington Post, Fast Company, Business Insider, Content Marketing Institute, Copyblogger, Unbounce, and more. When he’s not terrifying college students in the public speaking classroom, he’s busy “Saving the World from Bad Content” at iconiContent.com. Grab his Ultimate Content Creation Checklist or follow him on Twitter. Episode Highlights How heaven and hell play a roll in your marketing. “We’re all looking to be saved from hell and delivered to heaven.” Aaron reminded us that this classic structure along with these dramatic stakes can help us connect with our audience on an emotional level. Your story shouldn’t have your brand at the center of it. We have to make our audience an actor in the story. “It’s not just ME! ME! ME! in focus. We have to get into our customers’ shoes. What are they struggling with?” More content isn’t always better. Aaron and I spoke at great length (irony alert!) on the fact that too often we think that to get better at content creation we need to create more of it. “Everyone loves skyscraper (blog) posts but you can just be a retread of what others are already doing.” Where do you start with an Ultimate Content Creation Checklist? “I make people start with thinking a lot about who they serve. What stories do you tell internally today? And who do you admire? Which brands do you connect with viscerally?” You can download Aaron’s FREE content checklist here. What brand has made Aaron smile recently? “I’m a borderline cult member to anything Tim Ferris does. The thing is, he isn’t the one talking about how great he is everywhere.” To learn more about Aaron, you can follow him on Twitter and check out theiconiConent website. He also just wrote a piece examining the Trump vs. Clinton campaigns.Check it out now. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Marie Gabrielle gave us a shoutout from the Philippines for our episode featuring Erica McGillivray from Moz. Thanks for listening Marie! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Aug 2016 10:00:00 -0000 full Nick Westergaard “It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do weed another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a... “It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do weed another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a level of noise that’s hard to break through. Aaron Orendorff helps college students, speaking audiences, and marketing clients do just that. We discussed all of this on this week’s episode of the On Brand podcast.   About Aaron Orendorff Aaron Orendorff is a regular contributor at Entrepreneur, Lifehacker, Huffington Post, Fast Company, Business Insider, Content Marketing Institute, Copyblogger, Unbounce, and more. When he’s not terrifying college students in the public speaking classroom, he’s busy “Saving the World from Bad Content” at iconiContent.com. Grab his Ultimate Content Creation Checklist or follow him on Twitter. Episode Highlights How heaven and hell play a roll in your marketing. “We’re all looking to be saved from hell and delivered to heaven.” Aaron reminded us that this classic structure along with these dramatic stakes can help us connect with our audience on an emotional level. Your story shouldn’t have your brand at the center of it. We have to make our audience an actor in the story. “It’s not just ME! ME! ME! in focus. We have to get into our customers’ shoes. What are they struggling with?” More content isn’t always better. Aaron and I spoke at great length (irony alert!) on the fact that too often we think that to get better at content creation we need to create more of it. “Everyone loves skyscraper (blog) posts but you can just be a retread of what others are already doing.” Where do you start with an Ultimate Content Creation Checklist? “I make people start with thinking a lot about who they serve. What stories do you tell internally today? And who do you admire? Which brands do you connect with viscerally?” You can download Aaron’s FREE content checklist here. What brand has made Aaron smile recently? “I’m a borderline cult member to anything Tim Ferris does. The thing is, he isn’t the one talking about how great he is everywhere.” To learn more about Aaron, you can follow him on Twitter and check out theiconiConent website. He also just wrote a piece examining the Trump vs. Clinton campaigns.Check it out now. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Marie Gabrielle gave us a shoutout from the Philippines for our episode featuring Erica McGillivray from Moz. Thanks for listening Marie! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do weed another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a level of noise that’s hard to break through. Aaron Orendorff helps college students, speaking audiences, and marketing clients do just that. We discussed all of this on this week’s episode of the On Brand podcast.

 

About Aaron Orendorff

Aaron Orendorff is a regular contributor at Entrepreneur, Lifehacker, Huffington Post, Fast Company, Business Insider, Content Marketing Institute, Copyblogger, Unbounce, and more. When he’s not terrifying college students in the public speaking classroom, he’s busy “Saving the World from Bad Content” at iconiContent.com. Grab his Ultimate Content Creation Checklist or follow him on Twitter.

Episode Highlights

How heaven and hell play a roll in your marketing. “We’re all looking to be saved from hell and delivered to heaven.” Aaron reminded us that this classic structure along with these dramatic stakes can help us connect with our audience on an emotional level.

Your story shouldn’t have your brand at the center of it. We have to make our audience an actor in the story. “It’s not just ME! ME! ME! in focus. We have to get into our customers’ shoes. What are they struggling with?”

More content isn’t always better. Aaron and I spoke at great length (irony alert!) on the fact that too often we think that to get better at content creation we need to create more of it. “Everyone loves skyscraper (blog) posts but you can just be a retread of what others are already doing.”

Where do you start with an Ultimate Content Creation Checklist? “I make people start with thinking a lot about who they serve. What stories do you tell internally today? And who do you admire? Which brands do you connect with viscerally?” You can download Aaron’s FREE content checklist here.

What brand has made Aaron smile recently? “I’m a borderline cult member to anything Tim Ferris does. The thing is, he isn’t the one talking about how great he is everywhere.”

To learn more about Aaron, you can follow him on Twitter and check out theiconiConent website. He also just wrote a piece examining the Trump vs. Clinton campaigns.Check it out now.

As We Wrap …

Before we go, I want to flip the microphone around to our community … Recently Marie Gabrielle gave us a shoutout from the Philippines for our episode featuring Erica McGillivray from Moz. Thanks for listening Marie!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2151 no Connecting Brain Science and Branding with Daryl Weber https://onbrand.libsyn.com/connecting-brain-science-and-branding-with-daryl-weber “In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of human behavior and branding. He’s the author of the new book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. We discussed the book and the science behind it on this week’s episode of the On Brand podcast. About Daryl Weber Daryl Weber is a branding consultant whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. He is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brandswhich explores the unconscious side of brands in a way that’s inspiring for creative marketers. Previously, Daryl was Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands. Prior to that, he was a Director of Strategy at Redscout – a boutique brand and innovation consultancy where he advised Fortune 500 companies on new product innovation and brand positioning. Weber has a BA in psychology from Columbia University and resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex. Episode Highlights What’s the connection between psychology and marketing? As a psychology major myself, I couldn’t wait to ask Daryl this. “The two are linked I think more than people think.” But where does a marketer start to connect these dots? You have to think about brands differently. That starts with your definition … “Brands are a collection of associations,” Daryl offered a new grounding for our definition of branding. “Not just a logo or icon. Your brand is not an endpoint. It’s a starting point. A vision, a process.” What’s an example of a brand that’s great at understanding their customers’ thinking? “Warby Parker. There’s an in-depth case study in the book. They wanted to telegraph how cool they were so they put together a strategy for doing that. They created a mood board for their brand personality. They knew that they needed to be a lifestyle or fashion brand first.” “Your first step is to look inside yourself as a company.” Daryl noted that brands need to ask, “Why you’re here? Then look outside at the what I call the ‘3 Cs’ — consumers, competitive context, and culture (what’s going on more broadly). Marketers are starting to understand that humans aren’t rational. We have to embrace the messiness that comes with that.” What’s one thing Daryl would tell marketers to do differently today? “It’s not about what you say. They (your audience) won’t remember the content of exactly what you said. But they’ll remember how you said it.” What brand has made Daryl smile recently? “I’m a musician so I love Fender. I don’t even need a new bass but I still find myself looking.” To learn more about Daryl, you can follow him on Twitter and check out his website. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Jul 2016 10:00:00 -0000 full Nick Westergaard “In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of... “In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of human behavior and branding. He’s the author of the new book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. We discussed the book and the science behind it on this week’s episode of the On Brand podcast. About Daryl Weber Daryl Weber is a branding consultant whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. He is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brandswhich explores the unconscious side of brands in a way that’s inspiring for creative marketers. Previously, Daryl was Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands. Prior to that, he was a Director of Strategy at Redscout – a boutique brand and innovation consultancy where he advised Fortune 500 companies on new product innovation and brand positioning. Weber has a BA in psychology from Columbia University and resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex. Episode Highlights What’s the connection between psychology and marketing? As a psychology major myself, I couldn’t wait to ask Daryl this. “The two are linked I think more than people think.” But where does a marketer start to connect these dots? You have to think about brands differently. That starts with your definition … “Brands are a collection of associations,” Daryl offered a new grounding for our definition of branding. “Not just a logo or icon. Your brand is not an endpoint. It’s a starting point. A vision, a process.” What’s an example of a brand that’s great at understanding their customers’ thinking? “Warby Parker. There’s an in-depth case study in the book. They wanted to telegraph how cool they were so they put together a strategy for doing that. They created a mood board for their brand personality. They knew that they needed to be a lifestyle or fashion brand first.” “Your first step is to look inside yourself as a company.” Daryl noted that brands need to ask, “Why you’re here? Then look outside at the what I call the ‘3 Cs’ — consumers, competitive context, and culture (what’s going on more broadly). Marketers are starting to understand that humans aren’t rational. We have to embrace the messiness that comes with that.” What’s one thing Daryl would tell marketers to do differently today? “It’s not about what you say. They (your audience) won’t remember the content of exactly what you said. But they’ll remember how you said it.” What brand has made Daryl smile recently? “I’m a musician so I love Fender. I don’t even need a new bass but I still find myself looking.” To learn more about Daryl, you can follow him on Twitter and check out his website. Learn more about your ad choices. Visit megaphone.fm/adchoices “In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of human behavior and branding. He’s the author of the new book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. We discussed the book and the science behind it on this week’s episode of the On Brand podcast.

About Daryl Weber

Daryl Weber is a branding consultant whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. He is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brandswhich explores the unconscious side of brands in a way that’s inspiring for creative marketers. Previously, Daryl was Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands.

Prior to that, he was a Director of Strategy at Redscout – a boutique brand and innovation consultancy where he advised Fortune 500 companies on new product innovation and brand positioning. Weber has a BA in psychology from Columbia University and resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex.

Episode Highlights

What’s the connection between psychology and marketing? As a psychology major myself, I couldn’t wait to ask Daryl this. “The two are linked I think more than people think.” But where does a marketer start to connect these dots? You have to think about brands differently. That starts with your definition …

“Brands are a collection of associations,” Daryl offered a new grounding for our definition of branding. “Not just a logo or icon. Your brand is not an endpoint. It’s a starting point. A vision, a process.”

What’s an example of a brand that’s great at understanding their customers’ thinking? “Warby Parker. There’s an in-depth case study in the book. They wanted to telegraph how cool they were so they put together a strategy for doing that. They created a mood board for their brand personality. They knew that they needed to be a lifestyle or fashion brand first.”

“Your first step is to look inside yourself as a company.” Daryl noted that brands need to ask, “Why you’re here? Then look outside at the what I call the ‘3 Cs’ — consumers, competitive context, and culture (what’s going on more broadly). Marketers are starting to understand that humans aren’t rational. We have to embrace the messiness that comes with that.”

What’s one thing Daryl would tell marketers to do differently today? “It’s not about what you say. They (your audience) won’t remember the content of exactly what you said. But they’ll remember how you said it.”

What brand has made Daryl smile recently? “I’m a musician so I love Fender. I don’t even need a new bass but I still find myself looking.”

To learn more about Daryl, you can follow him on Twitter and check out his website.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2245 no Practicing Data-Driven Empathy with Andy Crestodina https://onbrand.libsyn.com/practicing-data-driven-empathy-with-andy-crestodina “A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is also a speaker at Social Brand Forum 2016 in Iowa City this September, where he’ll be talking about Google Analytics Fundamentals: How to Measure What Matters For Your Business. We discussed all of this on this week’s On Brand podcast.   About Andy Crestodina Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and marketing advice to more than 1000 businesses. Andy has written hundreds of articles on topics including search optimization, social media, Analytics and content strategy. He is also the author ofContent Chemistry: The Illustrated Handbook for Content Marketing. Episode Highlights You have to practice data-driven empathy. Andy is one of the most actionable speakers I’ve seen. His talks are loaded with practical, tactical insights. He even shared one on the podcast. “If you put a search box on your site that’s great. It’s helpful. But it also provides an opportunity for listening.” Andy offered a step-by-step hack for creating a Google Analytics report based on search queries your users run. “This allows you to practice data-driven empathy. You can create more content around these searches.” Don’t let your marketing get taken over by hippos. “A bad marketer is one who does things based on their gut. If you’re not applying data then you’re just going by HIPO — Highest Paid Opinion.” Why live events make potent content. Andy and I both host live learning events (Content Jamand Social Brand Forum). “In person content blows people away. Live events rule the day.” He also quoted our mutual acquaintance Blair Enns who says that, “The only differentiator creative firms have is their expertise.” Live events allow you to put this asset front and center. More from Blair. One more actionable marketing tip from Andy? “If you do something, if someone says something nice about you online, add that evidence to your website. Not just a testimonials page because no one reads those. Make every page your testimonials page. Use embedded tweets. We have to condition ourselves to put that stuff in the good file.” What brand has made Andy smile recently? “The daily Quora emails. They make me smile every day.” To learn more about Andy, you can follow him on Twitter and check out Orbit Media andContent Jam! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Jul 2016 10:00:00 -0000 full Nick Westergaard “A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is... “A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is also a speaker at Social Brand Forum 2016 in Iowa City this September, where he’ll be talking about Google Analytics Fundamentals: How to Measure What Matters For Your Business. We discussed all of this on this week’s On Brand podcast.   About Andy Crestodina Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and marketing advice to more than 1000 businesses. Andy has written hundreds of articles on topics including search optimization, social media, Analytics and content strategy. He is also the author ofContent Chemistry: The Illustrated Handbook for Content Marketing. Episode Highlights You have to practice data-driven empathy. Andy is one of the most actionable speakers I’ve seen. His talks are loaded with practical, tactical insights. He even shared one on the podcast. “If you put a search box on your site that’s great. It’s helpful. But it also provides an opportunity for listening.” Andy offered a step-by-step hack for creating a Google Analytics report based on search queries your users run. “This allows you to practice data-driven empathy. You can create more content around these searches.” Don’t let your marketing get taken over by hippos. “A bad marketer is one who does things based on their gut. If you’re not applying data then you’re just going by HIPO — Highest Paid Opinion.” Why live events make potent content. Andy and I both host live learning events (Content Jamand Social Brand Forum). “In person content blows people away. Live events rule the day.” He also quoted our mutual acquaintance Blair Enns who says that, “The only differentiator creative firms have is their expertise.” Live events allow you to put this asset front and center. More from Blair. One more actionable marketing tip from Andy? “If you do something, if someone says something nice about you online, add that evidence to your website. Not just a testimonials page because no one reads those. Make every page your testimonials page. Use embedded tweets. We have to condition ourselves to put that stuff in the good file.” What brand has made Andy smile recently? “The daily Quora emails. They make me smile every day.” To learn more about Andy, you can follow him on Twitter and check out Orbit Media andContent Jam! Learn more about your ad choices. Visit megaphone.fm/adchoices “A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is also a speaker at Social Brand Forum 2016 in Iowa City this September, where he’ll be talking about Google Analytics Fundamentals: How to Measure What Matters For Your Business. We discussed all of this on this week’s On Brand podcast.

 

About Andy Crestodina

Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and marketing advice to more than 1000 businesses. Andy has written hundreds of articles on topics including search optimization, social media, Analytics and content strategy. He is also the author ofContent Chemistry: The Illustrated Handbook for Content Marketing.

Episode Highlights

You have to practice data-driven empathy. Andy is one of the most actionable speakers I’ve seen. His talks are loaded with practical, tactical insights. He even shared one on the podcast. “If you put a search box on your site that’s great. It’s helpful. But it also provides an opportunity for listening.” Andy offered a step-by-step hack for creating a Google Analytics report based on search queries your users run. “This allows you to practice data-driven empathy. You can create more content around these searches.”

Don’t let your marketing get taken over by hippos. “A bad marketer is one who does things based on their gut. If you’re not applying data then you’re just going by HIPO — Highest Paid Opinion.”

Why live events make potent content. Andy and I both host live learning events (Content Jamand Social Brand Forum). “In person content blows people away. Live events rule the day.” He also quoted our mutual acquaintance Blair Enns who says that, “The only differentiator creative firms have is their expertise.” Live events allow you to put this asset front and center. More from Blair.

One more actionable marketing tip from Andy? “If you do something, if someone says something nice about you online, add that evidence to your website. Not just a testimonials page because no one reads those. Make every page your testimonials page. Use embedded tweets. We have to condition ourselves to put that stuff in the good file.”

What brand has made Andy smile recently? “The daily Quora emails. They make me smile every day.”

To learn more about Andy, you can follow him on Twitter and check out Orbit Media andContent Jam!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1582 no Social Sound Bite: Why You Should Pay Attention to Pokemon Go https://onbrand.libsyn.com/social-sound-bite-why-you-should-pay-attention-to-pokemon-go On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in one of those two camps) Pokemon Go is lighting up the Internet this week. Let’s look at why. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite ‘Pokémon GO’ Is About To Surpass Twitter In Daily Active Users On Android (Forbes). Pokémon Go has an estimated 7.5M U.S. downloads, $1.6M in daily revenue(TechCrunch). Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here’s How It Works (Inc Magazine). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.   Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 15 Jul 2016 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in one of those two camps) Pokemon Go is lighting up the Internet this week. Let’s... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in one of those two camps) Pokemon Go is lighting up the Internet this week. Let’s look at why. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite ‘Pokémon GO’ Is About To Surpass Twitter In Daily Active Users On Android (Forbes). Pokémon Go has an estimated 7.5M U.S. downloads, $1.6M in daily revenue(TechCrunch). Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here’s How It Works (Inc Magazine). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.   Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in one of those two camps) Pokemon Go is lighting up the Internet this week. Let’s look at why. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 417 no Embracing Your Community Both Online and Off with Erica McGillivray https://onbrand.libsyn.com/embracing-your-community-both-online-and-off-with-erica-mcgillivray “It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the brand’s community both online and off. As you’ll learn, Erica also has a formidable comic book collection. We talked about all of this and more on this week’s On Brand podcast.   About Erica McGillivray Erica McGillivray spends a ridiculous amount of time being geeky, both professionally and personally. At Moz, she’s the senior community manager, wrangling 500,000+ people and co-running their annual conference MozCon. Erica also is a founder of GeekGirlCon, is a published author, and has a comic book collection that’s an earthquake hazard. Follow her at @emcgillivray. Episode Highlights How does community management work at Moz? Erica is a part of a six person team charged with the three aspects of community management at Moz — social media, onsite Q & A/forums, and live events including MozCon and MozTalks. A powerful benefit of hosting live events? “People have created friendships with each other at our events.” Being that convener of both value, support, and friendship is a powerful role for a brand to play. What about brand advocacy? “We actually have been lucky because we haven’t had to do a lot of purposeful brand advocacy. We help our community, we answer questions, we host great events.” All of this has helped Moz create a brand rich with advocates simply by being helpful and providing value. Erica loves comic books. I love comic books. How can we make this episode about comic books … We sure tried! Actually we had a very on brand  discussion on the state of comic books. While the blockbusters from Marvel and DC get a lot of attention they don’t always connect the dots as effectively as they could on the related books. Erica gave us some great inside information on the role of distribution in the equation. What comic book would Erica recommend? “The Midnighter series. He’s basically the gay Batman. And he kills people a lot more.” Sounds awesome! Check it out now. What brand has made Erica smile recently? “Herschel bags.” Erica had a great customer service experience via Twitter when a borrowed bag broke. “They saved me from being the bad guy who broke the bag!” To learn more about Erica, you can follow her on Twitter, check out the Moz blog, and her comic book review site sliverofice.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Jul 2016 10:00:00 -0000 full Nick Westergaard “It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the... “It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the brand’s community both online and off. As you’ll learn, Erica also has a formidable comic book collection. We talked about all of this and more on this week’s On Brand podcast.   About Erica McGillivray Erica McGillivray spends a ridiculous amount of time being geeky, both professionally and personally. At Moz, she’s the senior community manager, wrangling 500,000+ people and co-running their annual conference MozCon. Erica also is a founder of GeekGirlCon, is a published author, and has a comic book collection that’s an earthquake hazard. Follow her at @emcgillivray. Episode Highlights How does community management work at Moz? Erica is a part of a six person team charged with the three aspects of community management at Moz — social media, onsite Q & A/forums, and live events including MozCon and MozTalks. A powerful benefit of hosting live events? “People have created friendships with each other at our events.” Being that convener of both value, support, and friendship is a powerful role for a brand to play. What about brand advocacy? “We actually have been lucky because we haven’t had to do a lot of purposeful brand advocacy. We help our community, we answer questions, we host great events.” All of this has helped Moz create a brand rich with advocates simply by being helpful and providing value. Erica loves comic books. I love comic books. How can we make this episode about comic books … We sure tried! Actually we had a very on brand  discussion on the state of comic books. While the blockbusters from Marvel and DC get a lot of attention they don’t always connect the dots as effectively as they could on the related books. Erica gave us some great inside information on the role of distribution in the equation. What comic book would Erica recommend? “The Midnighter series. He’s basically the gay Batman. And he kills people a lot more.” Sounds awesome! Check it out now. What brand has made Erica smile recently? “Herschel bags.” Erica had a great customer service experience via Twitter when a borrowed bag broke. “They saved me from being the bad guy who broke the bag!” To learn more about Erica, you can follow her on Twitter, check out the Moz blog, and her comic book review site sliverofice.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the brand’s community both online and off. As you’ll learn, Erica also has a formidable comic book collection. We talked about all of this and more on this week’s On Brand podcast.

 

About Erica McGillivray

Erica McGillivray spends a ridiculous amount of time being geeky, both professionally and personally. At Moz, she’s the senior community manager, wrangling 500,000+ people and co-running their annual conference MozCon. Erica also is a founder of GeekGirlCon, is a published author, and has a comic book collection that’s an earthquake hazard. Follow her at @emcgillivray.

Episode Highlights

How does community management work at Moz? Erica is a part of a six person team charged with the three aspects of community management at Moz — social media, onsite Q & A/forums, and live events including MozCon and MozTalks.

A powerful benefit of hosting live events? “People have created friendships with each other at our events.” Being that convener of both value, support, and friendship is a powerful role for a brand to play.

What about brand advocacy? “We actually have been lucky because we haven’t had to do a lot of purposeful brand advocacy. We help our community, we answer questions, we host great events.” All of this has helped Moz create a brand rich with advocates simply by being helpful and providing value.

Erica loves comic books. I love comic books. How can we make this episode about comic books … We sure tried! Actually we had a very on brand  discussion on the state of comic books. While the blockbusters from Marvel and DC get a lot of attention they don’t always connect the dots as effectively as they could on the related books. Erica gave us some great inside information on the role of distribution in the equation.

What comic book would Erica recommend? “The Midnighter series. He’s basically the gay Batman. And he kills people a lot more.” Sounds awesome! Check it out now.

What brand has made Erica smile recently? “Herschel bags.” Erica had a great customer service experience via Twitter when a borrowed bag broke. “They saved me from being the bad guy who broke the bag!”

To learn more about Erica, you can follow her on Twitter, check out the Moz blog, and her comic book review site sliverofice.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2307 no How Adobe Enables Their Social Brand Ambassadors https://onbrand.libsyn.com/how-adobe-enables-their-social-brand-ambassadors “Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman spends her time doing just that. Social engagement, activation, and advocacy across Adobe. We discussed all of this and more on this week’s episode of the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Lauren Friedman Lauren Friedman is the head of Global Social Business Enablement at Adobe. She’s a social marketing authority, with extensive experience working with brands such as Safeway, Levi’s, Hyatt and Disney, to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently working across Adobe functions to enable all employees to be successful using social for marketing and community building. Episode Highlights So, what is Global Social Business Enablement? “It’s a mouthful! I infuse social into every aspect of how Adobe does business. I help employees stay true to the Adobe brand and also help them build their personal brand.” Why does personal branding matter? “We believe that people trust people. People buy from people. Relationships fuel our overall success.” While Lauren works to engage employees via social media through one-on-one coaching, they don’t want to brainwash people. “We don’t want to create an army of Adobe-bots!” “I’m product agnostic,” said Friedman. “I can work with the sales team, HR, or product teams. My favorite part of my job is finding a-ha moments.” When employees are able to see how social media engagement impacts their job. What does brand advocacy mean at Adobe? “It’s both internal and external. It started with the employees taking what they’d learned in our Social Shift program. From there, we started thinking — how can we get influencers and customers involved?” Ultimately, Adobe wants everyone to be a part of their brand experience. This was at the forefront during their recent Adobe Remix campaign, where they encouraged creatives to reimagine their logo. Talk about trust! What brand has made Lauren smile recently? “I love brands that do cool, innovative things that step outside of their corporate box.” Examples that have made her smile recently include Baileys for their Instagram soap opera (below) and IHOP’s use of Facebook Live.   To learn more, you can follow Lauren on Twitter and Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Jul 2016 10:00:00 -0000 full Nick Westergaard “Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman... “Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman spends her time doing just that. Social engagement, activation, and advocacy across Adobe. We discussed all of this and more on this week’s episode of the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Lauren Friedman Lauren Friedman is the head of Global Social Business Enablement at Adobe. She’s a social marketing authority, with extensive experience working with brands such as Safeway, Levi’s, Hyatt and Disney, to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently working across Adobe functions to enable all employees to be successful using social for marketing and community building. Episode Highlights So, what is Global Social Business Enablement? “It’s a mouthful! I infuse social into every aspect of how Adobe does business. I help employees stay true to the Adobe brand and also help them build their personal brand.” Why does personal branding matter? “We believe that people trust people. People buy from people. Relationships fuel our overall success.” While Lauren works to engage employees via social media through one-on-one coaching, they don’t want to brainwash people. “We don’t want to create an army of Adobe-bots!” “I’m product agnostic,” said Friedman. “I can work with the sales team, HR, or product teams. My favorite part of my job is finding a-ha moments.” When employees are able to see how social media engagement impacts their job. What does brand advocacy mean at Adobe? “It’s both internal and external. It started with the employees taking what they’d learned in our Social Shift program. From there, we started thinking — how can we get influencers and customers involved?” Ultimately, Adobe wants everyone to be a part of their brand experience. This was at the forefront during their recent Adobe Remix campaign, where they encouraged creatives to reimagine their logo. Talk about trust! What brand has made Lauren smile recently? “I love brands that do cool, innovative things that step outside of their corporate box.” Examples that have made her smile recently include Baileys for their Instagram soap opera (below) and IHOP’s use of Facebook Live.   To learn more, you can follow Lauren on Twitter and Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices “Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman spends her time doing just that. Social engagement, activation, and advocacy across Adobe. We discussed all of this and more on this week’s episode of the On Brand podcast.

Enjoy This Episode Now

About Lauren Friedman

Lauren Friedman is the head of Global Social Business Enablement at Adobe. She’s a social marketing authority, with extensive experience working with brands such as Safeway, Levi’s, Hyatt and Disney, to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently working across Adobe functions to enable all employees to be successful using social for marketing and community building.

Episode Highlights

So, what is Global Social Business Enablement? “It’s a mouthful! I infuse social into every aspect of how Adobe does business. I help employees stay true to the Adobe brand and also help them build their personal brand.”

Why does personal branding matter? “We believe that people trust people. People buy from people. Relationships fuel our overall success.” While Lauren works to engage employees via social media through one-on-one coaching, they don’t want to brainwash people. “We don’t want to create an army of Adobe-bots!”

“I’m product agnostic,” said Friedman. “I can work with the sales team, HR, or product teams. My favorite part of my job is finding a-ha moments.” When employees are able to see how social media engagement impacts their job.

What does brand advocacy mean at Adobe? “It’s both internal and external. It started with the employees taking what they’d learned in our Social Shift program. From there, we started thinking — how can we get influencers and customers involved?” Ultimately, Adobe wants everyone to be a part of their brand experience. This was at the forefront during their recent Adobe Remix campaign, where they encouraged creatives to reimagine their logo. Talk about trust!

What brand has made Lauren smile recently? “I love brands that do cool, innovative things that step outside of their corporate box.” Examples that have made her smile recently include Baileys for their Instagram soap opera (below) and IHOP’s use of Facebook Live.

 

To learn more, you can follow Lauren on Twitter and Instagram.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2364 no Social Sound Bite: Facebook's New Like Button (and What It Means) https://onbrand.libsyn.com/social-sound-bite-facebooks-new-like-button-and-what-it-means On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their 'like' button. While this could sound trivial, consider the fact that the like button is a signature part of the Facebook experience and is part of millions of pages across the web. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's the full story from the Verge — Facebook just redesigned the like button. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 01 Jul 2016 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their 'like' button. While this could sound trivial, consider the fact that the like button is a... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their 'like' button. While this could sound trivial, consider the fact that the like button is a signature part of the Facebook experience and is part of millions of pages across the web. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's the full story from the Verge — Facebook just redesigned the like button. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their 'like' button. While this could sound trivial, consider the fact that the like button is a signature part of the Facebook experience and is part of millions of pages across the web. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

  • Here's the full story from the Verge — Facebook just redesigned the like button.
  • Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save!

Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 290 no Understanding Native Advertising and Content with Melanie Deziel https://onbrand.libsyn.com/understanding-native-advertising-and-content-with-melanie-deziel What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s worked with The New York Times, Time, Inc, Netflix, and more to do just that. We discussed all of this including her upcoming talk at Social Brand Forum 2016 on this week’s On Brand podcast.  About Melanie Deziel Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively. You can find Melanie on Twitter and elsewhere as @mdeziel. Before we go, I want to flip the microphone around to our community … This past week Victoria Taylor gave us a shoutout for the our recent episode featuring Brian Fanzo. Thanks for listening, Victoria! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Jun 2016 10:00:00 -0000 full Nick Westergaard What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native... What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s worked with The New York Times, Time, Inc, Netflix, and more to do just that. We discussed all of this including her upcoming talk at Social Brand Forum 2016 on this week’s On Brand podcast.  About Melanie Deziel Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively. You can find Melanie on Twitter and elsewhere as @mdeziel. Before we go, I want to flip the microphone around to our community … This past week Victoria Taylor gave us a shoutout for the our recent episode featuring Brian Fanzo. Thanks for listening, Victoria! Learn more about your ad choices. Visit megaphone.fm/adchoices What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s worked with The New York Times, Time, Inc, Netflix, and more to do just that. We discussed all of this including her upcoming talk at Social Brand Forum 2016 on this week’s On Brand podcast. 

About Melanie Deziel

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively. You can find Melanie on Twitter and elsewhere as @mdeziel.

Before we go, I want to flip the microphone around to our community …

This past week Victoria Taylor gave us a shoutout for the our recent episode featuring Brian Fanzo. Thanks for listening, Victoria!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2222 no Social Sound Bite: Instagram Has Twice the Daily Users as Snapchat https://onbrand.libsyn.com/social-sound-bite-instagram-has-twice-the-daily-users-as-snapchat On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 million actives. This makes Instagram the second largest and second most used social network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story from Social Media Today — Instagram Hits 500 Million Users, 300 Million Daily Actives. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 24 Jun 2016 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 million... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 million actives. This makes Instagram the second largest and second most used social network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story from Social Media Today — Instagram Hits 500 Million Users, 300 Million Daily Actives. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 million actives. This makes Instagram the second largest and second most used social network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 208 no How to Build a TV Brand with Andy Bryant and Charlie Mawer https://onbrand.libsyn.com/how-to-build-a-tv-brand-with-andy-bryant-and-charlie-mawer “There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their networks and shows. They’re also co-authors of the new book The TV Brand Builders: How to Win Audiences and Influence Viewers. I couldn’t wait to discuss TV brands past, present, and future on this week’s episode of the On Brand podcast.   Andy Bryant and Charlie Mawer Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specializing in marketing and design for TV brands. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing, and creativity. He is an Honorary Professor of Film & TV Studies at the University of Nottingham in the UK. Charlie Mawer is Exec Creative Director of Red Bee, responsible for their global creative output. Acknowledged world leaders in channel branding and entertainment marketing, they have worked in over 30 countries with clients including BBC, UKTV, NBC Universal, and Fox, winning a myriad of creative awards including European Agency of the Year for four successive years. A BAFTA nominee, and former Promax UK chairman, Charlie has lectured around the world including for a variety of universities, for TEDxTalks, the BFI, and D&AD. Before we go, I want to flip the microphone around to our community … Recently Sean Carpenter gave us a shoutout for the our recent episode featuring Jen Slaski of Spiceworks. Thanks for listening, Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Jun 2016 10:00:00 -0000 full Nick Westergaard “There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their... “There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their networks and shows. They’re also co-authors of the new book The TV Brand Builders: How to Win Audiences and Influence Viewers. I couldn’t wait to discuss TV brands past, present, and future on this week’s episode of the On Brand podcast.   Andy Bryant and Charlie Mawer Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specializing in marketing and design for TV brands. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing, and creativity. He is an Honorary Professor of Film & TV Studies at the University of Nottingham in the UK. Charlie Mawer is Exec Creative Director of Red Bee, responsible for their global creative output. Acknowledged world leaders in channel branding and entertainment marketing, they have worked in over 30 countries with clients including BBC, UKTV, NBC Universal, and Fox, winning a myriad of creative awards including European Agency of the Year for four successive years. A BAFTA nominee, and former Promax UK chairman, Charlie has lectured around the world including for a variety of universities, for TEDxTalks, the BFI, and D&AD. Before we go, I want to flip the microphone around to our community … Recently Sean Carpenter gave us a shoutout for the our recent episode featuring Jen Slaski of Spiceworks. Thanks for listening, Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their networks and shows. They’re also co-authors of the new book The TV Brand Builders: How to Win Audiences and Influence Viewers. I couldn’t wait to discuss TV brands past, present, and future on this week’s episode of the On Brand podcast.

 

Andy Bryant and Charlie Mawer

Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specializing in marketing and design for TV brands. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing, and creativity. He is an Honorary Professor of Film & TV Studies at the University of Nottingham in the UK.

Charlie Mawer is Exec Creative Director of Red Bee, responsible for their global creative output. Acknowledged world leaders in channel branding and entertainment marketing, they have worked in over 30 countries with clients including BBC, UKTV, NBC Universal, and Fox, winning a myriad of creative awards including European Agency of the Year for four successive years. A BAFTA nominee, and former Promax UK chairman, Charlie has lectured around the world including for a variety of universities, for TEDxTalks, the BFI, and D&AD.

Before we go, I want to flip the microphone around to our community …

Recently Sean Carpenter gave us a shoutout for the our recent episode featuring Jen Slaski of Spiceworks. Thanks for listening, Sean!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2078 no Creating Culture Through Brand Camp at Spiceworks https://onbrand.libsyn.com/creating-culture-through-brand-camp-at-spiceworks “Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book Hug Your Haters. This people-focused community platform for IT professionals is the very definition of an inside-out brand. I couldn’t wait to discuss this philosophy and more with Spiceworks’ Exec Brand Muse Jen Slaski on this week’s episode of the On Brand podcast. About Jen Slaski Jen Slaski is the Executive Director of Marketing Communications at Spiceworks but she’s more commonly known around the office as the “Exec Brand Muse” where she’s responsible for the essence of the Spiceworks brand – a brand that’s previously won MarketingProf’s Brand of the Year. And a brand that Jen refers to as an “inside-out” because of how Spiceworks company culture helps fuel it. Jen joined the company in 2006 and has been helping to create and evolve the company’s brand and marketing efforts ever since. Jen has always had a passion and flair for the start up world. Before Spiceworks, she held multiple marketing positions at companies like pcOrder.com and Motive, and ran a full spectrum of guerrilla, online and offline marketing programs, and events as an independent marketing consultant. Jen graduated from Stanford University with a Liberal Arts degree. In her spare time she enjoys day-tripping to classic Americana towns, vintage thrifting, journaling, collaging and facilitating self-discovery workshops and retreats for individuals, teams, and small interest groups. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.   Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Jun 2016 10:00:00 -0000 full Nick Westergaard “Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book . This people-focused community platform for IT professionals is the very definition... “Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book Hug Your Haters. This people-focused community platform for IT professionals is the very definition of an inside-out brand. I couldn’t wait to discuss this philosophy and more with Spiceworks’ Exec Brand Muse Jen Slaski on this week’s episode of the On Brand podcast. About Jen Slaski Jen Slaski is the Executive Director of Marketing Communications at Spiceworks but she’s more commonly known around the office as the “Exec Brand Muse” where she’s responsible for the essence of the Spiceworks brand – a brand that’s previously won MarketingProf’s Brand of the Year. And a brand that Jen refers to as an “inside-out” because of how Spiceworks company culture helps fuel it. Jen joined the company in 2006 and has been helping to create and evolve the company’s brand and marketing efforts ever since. Jen has always had a passion and flair for the start up world. Before Spiceworks, she held multiple marketing positions at companies like pcOrder.com and Motive, and ran a full spectrum of guerrilla, online and offline marketing programs, and events as an independent marketing consultant. Jen graduated from Stanford University with a Liberal Arts degree. In her spare time she enjoys day-tripping to classic Americana towns, vintage thrifting, journaling, collaging and facilitating self-discovery workshops and retreats for individuals, teams, and small interest groups. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.   Learn more about your ad choices. Visit megaphone.fm/adchoices “Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book Hug Your Haters. This people-focused community platform for IT professionals is the very definition of an inside-out brand. I couldn’t wait to discuss this philosophy and more with Spiceworks’ Exec Brand Muse Jen Slaski on this week’s episode of the On Brand podcast.

About Jen Slaski

Jen Slaski is the Executive Director of Marketing Communications at Spiceworks but she’s more commonly known around the office as the “Exec Brand Muse” where she’s responsible for the essence of the Spiceworks brand – a brand that’s previously won MarketingProf’s Brand of the Year. And a brand that Jen refers to as an “inside-out” because of how Spiceworks company culture helps fuel it. Jen joined the company in 2006 and has been helping to create and evolve the company’s brand and marketing efforts ever since.

Jen has always had a passion and flair for the start up world. Before Spiceworks, she held multiple marketing positions at companies like pcOrder.com and Motive, and ran a full spectrum of guerrilla, online and offline marketing programs, and events as an independent marketing consultant.

Jen graduated from Stanford University with a Liberal Arts degree. In her spare time she enjoys day-tripping to classic Americana towns, vintage thrifting, journaling, collaging and facilitating self-discovery workshops and retreats for individuals, teams, and small interest groups.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2841 no Social Sound Bite: Snapchat Overtakes Twitter in Daily Use https://onbrand.libsyn.com/social-sound-bite-snapchat-overtakes-twitter-in-daily-use On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat's use numbers. This past week, Bloomberg reported that Snapchat overtook Twitter in number of daily users. Great news for Snapchat! Not so great for Twitter ... Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's the story from Bloomberg on Snapchat passing Twitter in daily use. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 10 Jun 2016 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat's use numbers. This past week, Bloomberg reported that Snapchat overtook Twitter in number of daily users. Great... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat's use numbers. This past week, Bloomberg reported that Snapchat overtook Twitter in number of daily users. Great news for Snapchat! Not so great for Twitter ... Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's the story from Bloomberg on Snapchat passing Twitter in daily use. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat's use numbers. This past week, Bloomberg reported that Snapchat overtook Twitter in number of daily users. Great news for Snapchat! Not so great for Twitter ... Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

  • Here's the story from Bloomberg on Snapchat passing Twitter in daily use.
  • Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save!

Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 400 no How Snapchat Helps Humanize Brands with Carlos Gil https://onbrand.libsyn.com/how-snapchat-helps-humanize-brands-with-carlos-gil “Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social teams for brands such as Winn-Dixie and LinkedIn. Today, as Global Head of Social Media for BMC Software, he’s become a leading authority on Snapchat for business speaking at events like this fall’s Social Brand Forum. I couldn’t wait to learn more on this week’s On Brand podcast. About Carlos Gil Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat, and YouTube in addition to speaking at industry conferences. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Jun 2016 10:00:00 -0000 full Nick Westergaard “Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social... “Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social teams for brands such as Winn-Dixie and LinkedIn. Today, as Global Head of Social Media for BMC Software, he’s become a leading authority on Snapchat for business speaking at events like this fall’s Social Brand Forum. I couldn’t wait to learn more on this week’s On Brand podcast. About Carlos Gil Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat, and YouTube in addition to speaking at industry conferences. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social teams for brands such as Winn-Dixie and LinkedIn. Today, as Global Head of Social Media for BMC Software, he’s become a leading authority on Snapchat for business speaking at events like this fall’s Social Brand Forum. I couldn’t wait to learn more on this week’s On Brand podcast.

About Carlos Gil

Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat, and YouTube in addition to speaking at industry conferences.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2472 no Social Sound Bite: Who's Sharing What on Facebook https://onbrand.libsyn.com/social-sound-bite-whos-sharing-what-on-facebook On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network, it's important to understand the demographic differences as we plan content that's as effective as possible. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's a digestible infographic from Fractl citing the study's key findings.  Speaking of compelling data, Mary Meeker's Internet Trends 2016 report came out this week. If you live or work online (HINT: that's all of us!) you'll want to check out this industry-leading data. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 03 Jun 2016 10:00:00 -0000 full Nick Westergaard On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network,... On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network, it's important to understand the demographic differences as we plan content that's as effective as possible. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's a digestible infographic from Fractl citing the study's key findings.  Speaking of compelling data, Mary Meeker's Internet Trends 2016 report came out this week. If you live or work online (HINT: that's all of us!) you'll want to check out this industry-leading data. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network, it's important to understand the demographic differences as we plan content that's as effective as possible. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

  • Here's a digestible infographic from Fractl citing the study's key findings. 
  • Speaking of compelling data, Mary Meeker's Internet Trends 2016 report came out this week. If you live or work online (HINT: that's all of us!) you'll want to check out this industry-leading data.
  • Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save!

Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 345 no The Future of Social Media with Jason Keath of Social Fresh https://onbrand.libsyn.com/the-future-of-social-media-with-jason-keath-of-social-fresh “You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their Social Fresh Conference as well as their blog, podcast, and emails. Recently, they raised the bar on their mission even further by releasing the Future of Social research study. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jason Keath Jason Keath thrives on ideas and inspiring others to build something new, to take chances. As the Founder and CEO of Social Fresh Conference, he curates some of the smartest voices in online marketing. Graduating from UNC Charlotte with a fine arts degree, Jason’s roots are firmly in the creative arts. Jason lives in New York City, where you can find him blogging from a local coffee shop or roaming the streets of Manhattan as a full time tourist. Jason is a keynote speaker, presenting to thousands on digital marketing, creativity, and how to make organizations more innovative. Jason has consulted with Fortune 500 and Inc 5000 companies on social media strategy and development. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets. Jason is the editor of SocialFresh.com, where Social Fresh Conference shares free social marketing tips. He also cohosts of the Social Toolkit Podcast. And each week, Jason publishes the Social Fresh Tip, a social media email newsletter. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.   Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 May 2016 10:00:00 -0000 full Nick Westergaard “You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their... “You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their Social Fresh Conference as well as their blog, podcast, and emails. Recently, they raised the bar on their mission even further by releasing the Future of Social research study. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jason Keath Jason Keath thrives on ideas and inspiring others to build something new, to take chances. As the Founder and CEO of Social Fresh Conference, he curates some of the smartest voices in online marketing. Graduating from UNC Charlotte with a fine arts degree, Jason’s roots are firmly in the creative arts. Jason lives in New York City, where you can find him blogging from a local coffee shop or roaming the streets of Manhattan as a full time tourist. Jason is a keynote speaker, presenting to thousands on digital marketing, creativity, and how to make organizations more innovative. Jason has consulted with Fortune 500 and Inc 5000 companies on social media strategy and development. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets. Jason is the editor of SocialFresh.com, where Social Fresh Conference shares free social marketing tips. He also cohosts of the Social Toolkit Podcast. And each week, Jason publishes the Social Fresh Tip, a social media email newsletter. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.   Learn more about your ad choices. Visit megaphone.fm/adchoices “You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their Social Fresh Conference as well as their blog, podcast, and emails. Recently, they raised the bar on their mission even further by releasing the Future of Social research study. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Jason Keath

Jason Keath thrives on ideas and inspiring others to build something new, to take chances. As the Founder and CEO of Social Fresh Conference, he curates some of the smartest voices in online marketing. Graduating from UNC Charlotte with a fine arts degree, Jason’s roots are firmly in the creative arts. Jason lives in New York City, where you can find him blogging from a local coffee shop or roaming the streets of Manhattan as a full time tourist.

Jason is a keynote speaker, presenting to thousands on digital marketing, creativity, and how to make organizations more innovative. Jason has consulted with Fortune 500 and Inc 5000 companies on social media strategy and development. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets.

Jason is the editor of SocialFresh.com, where Social Fresh Conference shares free social marketing tips. He also cohosts of the Social Toolkit Podcast. And each week, Jason publishes the Social Fresh Tip, a social media email newsletter.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2253 no Building the Brand Experience Inside and Out at Salesforce https://onbrand.libsyn.com/building-the-brand-experience-inside-and-out-at-salesforce “You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and bringing a promise to life across a variety of channels online and off. We discussed all of this and more on this week’s episode of the On Brand podcast. About John Zissimos John Zissimos is the Chief Creative Officer at Salesforce. As CCO, John is responsible for building the Salesforce brand and crafting the company’s story around the world. He leads the creative organization across digital, strategy, interactive design, films, events, customer stories, and UX. Over the past 6 years, John has inspired a design-led culture and built a full-service, creative agency within Salesforce to inspire, innovate, and tell the story of the fastest-growing software company in the world. Prior to joining Salesforce in 2010, John spent over two decades as an advertising creative executive, film director, and photographer. John began his career in marketing at Chiat/Day and has held top creative leadership positions at McCann Erickson and J. Walter Thompson. John holds a Bachelor of Arts in Radio, Television, and Film from Temple University. He lives in the San Francisco Bay Area with his wife, Pam, and daughters Alexandra, Ellie, and Katie. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 May 2016 10:00:00 -0000 full Nick Westergaard “You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and... “You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and bringing a promise to life across a variety of channels online and off. We discussed all of this and more on this week’s episode of the On Brand podcast. About John Zissimos John Zissimos is the Chief Creative Officer at Salesforce. As CCO, John is responsible for building the Salesforce brand and crafting the company’s story around the world. He leads the creative organization across digital, strategy, interactive design, films, events, customer stories, and UX. Over the past 6 years, John has inspired a design-led culture and built a full-service, creative agency within Salesforce to inspire, innovate, and tell the story of the fastest-growing software company in the world. Prior to joining Salesforce in 2010, John spent over two decades as an advertising creative executive, film director, and photographer. John began his career in marketing at Chiat/Day and has held top creative leadership positions at McCann Erickson and J. Walter Thompson. John holds a Bachelor of Arts in Radio, Television, and Film from Temple University. He lives in the San Francisco Bay Area with his wife, Pam, and daughters Alexandra, Ellie, and Katie. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and bringing a promise to life across a variety of channels online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.


About John Zissimos

John Zissimos is the Chief Creative Officer at Salesforce. As CCO, John is responsible for building the Salesforce brand and crafting the company’s story around the world. He leads the creative organization across digital, strategy, interactive design, films, events, customer stories, and UX. Over the past 6 years, John has inspired a design-led culture and built a full-service, creative agency within Salesforce to inspire, innovate, and tell the story of the fastest-growing software company in the world.

Prior to joining Salesforce in 2010, John spent over two decades as an advertising creative executive, film director, and photographer. John began his career in marketing at Chiat/Day and has held top creative leadership positions at McCann Erickson and J. Walter Thompson.

John holds a Bachelor of Arts in Radio, Television, and Film from Temple University. He lives in the San Francisco Bay Area with his wife, Pam, and daughters Alexandra, Ellie, and Katie.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2628 no Brands Need to Listen Up Says Elasticity’s Jason Falls https://traffic.libsyn.com/secure/onbrand/Brands_Need_to_Listen_Up_Says_Elasticitys_Jason_Falls.mp3 “Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at Elasticity joined us for a raucous “Jason Falls” brand conversation around social listening, branding with attitude, and more on this week’s episode of the On Brand podcast. About Jason Falls Jason Falls is the no-nonsense, loud, brash, straight-shooter who is more apt to tell you the truth about digital marketing, public relations and social media than try to sell you something. Sure, he drives strategy and content for clients through his work with Elasticity, but when Falls talks, people listen. Unabashed, unafraid and unfiltered, Falls leaves audiences thinking, laughing and wanting more. Aside from his engaging talks, he is a well-respected social industry analyst, oft-interviewed and quoted by the likes of the BBC, Reuters, Forbes and more. Falls writes at JasonFalls.com, GoElastic.com and for Entrepreneur.com, among others. He has authored two books, neither of which are about his favorite topic (bourbon) and is an unabashed fan, resident and advocate for the city of Louisville and the State of Kentucky. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 May 2016 10:00:00 -0000 full Nick Westergaard “Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at... “Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at Elasticity joined us for a raucous “Jason Falls” brand conversation around social listening, branding with attitude, and more on this week’s episode of the On Brand podcast. About Jason Falls Jason Falls is the no-nonsense, loud, brash, straight-shooter who is more apt to tell you the truth about digital marketing, public relations and social media than try to sell you something. Sure, he drives strategy and content for clients through his work with Elasticity, but when Falls talks, people listen. Unabashed, unafraid and unfiltered, Falls leaves audiences thinking, laughing and wanting more. Aside from his engaging talks, he is a well-respected social industry analyst, oft-interviewed and quoted by the likes of the BBC, Reuters, Forbes and more. Falls writes at JasonFalls.com, GoElastic.com and for Entrepreneur.com, among others. He has authored two books, neither of which are about his favorite topic (bourbon) and is an unabashed fan, resident and advocate for the city of Louisville and the State of Kentucky. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Learn more about your ad choices. Visit megaphone.fm/adchoices “Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at Elasticity joined us for a raucous “Jason Falls” brand conversation around social listening, branding with attitude, and more on this week’s episode of the On Brand podcast.

About Jason Falls

Jason Falls is the no-nonsense, loud, brash, straight-shooter who is more apt to tell you the truth about digital marketing, public relations and social media than try to sell you something. Sure, he drives strategy and content for clients through his work with Elasticity, but when Falls talks, people listen. Unabashed, unafraid and unfiltered, Falls leaves audiences thinking, laughing and wanting more. Aside from his engaging talks, he is a well-respected social industry analyst, oft-interviewed and quoted by the likes of the BBC, Reuters, Forbes and more. Falls writes at JasonFalls.com, GoElastic.com and for Entrepreneur.com, among others. He has authored two books, neither of which are about his favorite topic (bourbon) and is an unabashed fan, resident and advocate for the city of Louisville and the State of Kentucky.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2269 no Social Sound Bite: Facebook, Twitter, and Instagram vs. Snapchat https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-50.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at the very moment when Facebook is looking to make their Messenger app even more like Snapchat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the story about how Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts (Digiday). But is Facebook trying to be more like Snapchat? Facebook Messenger testing Snapchat-style disappearing messages for iOS (Macworld). Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 06 May 2016 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at the very moment... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at the very moment when Facebook is looking to make their Messenger app even more like Snapchat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the story about how Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts (Digiday). But is Facebook trying to be more like Snapchat? Facebook Messenger testing Snapchat-style disappearing messages for iOS (Macworld). Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at the very moment when Facebook is looking to make their Messenger app even more like Snapchat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 288 no Why Your Content Strategy Is Only As Good as Your Brand Strategy https://traffic.libsyn.com/secure/onbrand/Yoav_Schwartz_On_Brand.mp3 “The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s also one of the hardest times to create content that stands out. That’s why Yoav Schwartz co-founded Uberflip — to take control and better leverage the content marketing experience. We talked about all of this on this week’s episode of the On Brand podcast. About Yoav Schwartz Yoav Schwartz is the CEO and co-founder of Uberflip, a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey. With a Computer Science degree from the University of Western Ontario, Yoav is a unique combination of a creative and analytical thinker. For over a decade, he has combined his love of technology with his inherent talent for product and design, showing that he knows what customers want — often even before they do. After the success of Flipbooks, Uberflip’s debut product, Yoav realized that there was a major gap in the content marketing space. Too much fragmentation, little control over the content experience and a complete lack of insight into what was working led him and his team to create Uberflip Hubs. Dynamic speaker, product architect, thought leader and amateur musician, Yoav truly believes in the power of delightful products and engaging content. In his spare time, Yoav likes to kick back with one of his guitars in hand.  As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 May 2016 10:00:00 -0000 full Nick Westergaard “The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today.... “The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s also one of the hardest times to create content that stands out. That’s why Yoav Schwartz co-founded Uberflip — to take control and better leverage the content marketing experience. We talked about all of this on this week’s episode of the On Brand podcast. About Yoav Schwartz Yoav Schwartz is the CEO and co-founder of Uberflip, a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey. With a Computer Science degree from the University of Western Ontario, Yoav is a unique combination of a creative and analytical thinker. For over a decade, he has combined his love of technology with his inherent talent for product and design, showing that he knows what customers want — often even before they do. After the success of Flipbooks, Uberflip’s debut product, Yoav realized that there was a major gap in the content marketing space. Too much fragmentation, little control over the content experience and a complete lack of insight into what was working led him and his team to create Uberflip Hubs. Dynamic speaker, product architect, thought leader and amateur musician, Yoav truly believes in the power of delightful products and engaging content. In his spare time, Yoav likes to kick back with one of his guitars in hand.  As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s also one of the hardest times to create content that stands out. That’s why Yoav Schwartz co-founded Uberflip — to take control and better leverage the content marketing experience. We talked about all of this on this week’s episode of the On Brand podcast.

About Yoav Schwartz

Yoav Schwartz is the CEO and co-founder of Uberflip, a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.

With a Computer Science degree from the University of Western Ontario, Yoav is a unique combination of a creative and analytical thinker. For over a decade, he has combined his love of technology with his inherent talent for product and design, showing that he knows what customers want — often even before they do.

After the success of Flipbooks, Uberflip’s debut product, Yoav realized that there was a major gap in the content marketing space. Too much fragmentation, little control over the content experience and a complete lack of insight into what was working led him and his team to create Uberflip Hubs.

Dynamic speaker, product architect, thought leader and amateur musician, Yoav truly believes in the power of delightful products and engaging content. In his spare time, Yoav likes to kick back with one of his guitars in hand.

 As We Wrap …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2309 no Social Sound Bite: YIKES! A New Facebook Algorithm (AGAIN!) https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-49.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality Program,” this update will focus more on the content you spend the most time with. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s Facebook’s official update from their pressroom — News Feed FYI: More Articles You Want to Spend Time Viewing. Why Video Might Be Your Best Bet With Facebook’s Algorithm Update (Entrepreneur). Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Yoav Schwartz, CEO and Founder of Uberflip. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 29 Apr 2016 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality Program,” this update will focus more on the content you spend the most time with. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s Facebook’s official update from their pressroom — News Feed FYI: More Articles You Want to Spend Time Viewing. Why Video Might Be Your Best Bet With Facebook’s Algorithm Update (Entrepreneur). Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Yoav Schwartz, CEO and Founder of Uberflip. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality Program,” this update will focus more on the content you spend the most time with. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Yoav Schwartz, CEO and Founder of Uberflip.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 361 no Behind the Scenes of the Whole Foods Brand Voice with Lisa Grimm https://traffic.libsyn.com/secure/onbrand/67_-_Lisa_Grimm_On_Brand_-_42116_9.18_AM.mp3 “Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing brand standards to working with the creative team and engaging with customers, Lisa has her eye on both the big picture and the tactical, practical day-to-day operations. I couldn’t wait to discuss all of this with her on this week’s episode of the On Brand podcast. About Lisa Grimm Lisa Grimm (@lulugrimm) is an integrated marketing communications leader passionate about building relationships and relevance between people and brands through the convergence of technology and communication. As Social Media Lead for Whole Foods Market, Lisa is responsible for building brand and deeper customer connection through a data-driven approach to social strategy, community, and the integration of earned, owned, and paid media. Prior to joining Whole Foods Lisa led PR and emerging media strategies for Betty Crocker, Tablespoon.com, 3M, Harry Winston, Victory Motorcycles, and Mall of America. As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Apr 2016 10:00:00 -0000 full Nick Westergaard “Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing... “Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing brand standards to working with the creative team and engaging with customers, Lisa has her eye on both the big picture and the tactical, practical day-to-day operations. I couldn’t wait to discuss all of this with her on this week’s episode of the On Brand podcast. About Lisa Grimm Lisa Grimm (@lulugrimm) is an integrated marketing communications leader passionate about building relationships and relevance between people and brands through the convergence of technology and communication. As Social Media Lead for Whole Foods Market, Lisa is responsible for building brand and deeper customer connection through a data-driven approach to social strategy, community, and the integration of earned, owned, and paid media. Prior to joining Whole Foods Lisa led PR and emerging media strategies for Betty Crocker, Tablespoon.com, 3M, Harry Winston, Victory Motorcycles, and Mall of America. As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing brand standards to working with the creative team and engaging with customers, Lisa has her eye on both the big picture and the tactical, practical day-to-day operations. I couldn’t wait to discuss all of this with her on this week’s episode of the On Brand podcast.

About Lisa Grimm

Lisa Grimm (@lulugrimm) is an integrated marketing communications leader passionate about building relationships and relevance between people and brands through the convergence of technology and communication. As Social Media Lead for Whole Foods Market, Lisa is responsible for building brand and deeper customer connection through a data-driven approach to social strategy, community, and the integration of earned, owned, and paid media. Prior to joining Whole Foods Lisa led PR and emerging media strategies for Betty Crocker, Tablespoon.com, 3M, Harry Winston, Victory Motorcycles, and Mall of America.

As We Wrap …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2787 no Social Sound Bite: Where Facebook Hid Your Favorite Page Features https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-48.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using Facebook as your page! We tell you where they are on this week’s show. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s where to find those hidden features … Facebook Switches Page Management and Posting Options – What You Need to Know (Social Media Today). See you in Louisville! This week the focus of Jay’s Jukebox Friday is Kentucky! I’m actually heading there next month for a Get Scrappy book event for the Louisville Digital Association. Learn more. Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Lisa Grimm of Whole Foods. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 22 Apr 2016 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using Facebook as your page! We tell you where they are on this week’s show. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s where to find those hidden features … Facebook Switches Page Management and Posting Options – What You Need to Know (Social Media Today). See you in Louisville! This week the focus of Jay’s Jukebox Friday is Kentucky! I’m actually heading there next month for a Get Scrappy book event for the Louisville Digital Association. Learn more. Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Lisa Grimm of Whole Foods. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using Facebook as your page! We tell you where they are on this week’s show. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Lisa Grimm of Whole Foods.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 319 no How to Avoid Being a ‘Vanilla Brand’ with Gini Dietrich https://traffic.libsyn.com/secure/onbrand/Gini_Dietrich_On_Brand.mp3 “Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini Dietrich stopped by our virtual studios for a discussion on brands that stand out, avoiding spin, and infusing your brand with personality. Enjoy this week’s episode of the On Brand podcast. About Gini Dietrich Gini Dietrich is the founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Apr 2016 10:00:00 -0000 full Nick Westergaard “Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and... “Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini Dietrich stopped by our virtual studios for a discussion on brands that stand out, avoiding spin, and infusing your brand with personality. Enjoy this week’s episode of the On Brand podcast. About Gini Dietrich Gini Dietrich is the founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini Dietrich stopped by our virtual studios for a discussion on brands that stand out, avoiding spin, and infusing your brand with personality. Enjoy this week’s episode of the On Brand podcast.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

As We Wrap …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2240 no Social Sound Bite: NFL Twitter Streaming, Longer Instagram Videos https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-47.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the NFL’s Thursday Night Football games. Instagram is also in the process of rolling out a longer, 60-second limit for videos. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Thursday Night Football to be streamed live on Twitter (NFL). Which is either good news or bad news as … Twitter NFL deal shredded by another analyst (MarketWatch). Here’s Instagram’s official ‘coming soon’ announcement on longer video (Instagram Blog). Engagdet on why Instagram’s big bet on video doesn’t stop at 60 seconds. Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Mike Smith from AWeber. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 08 Apr 2016 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the NFL’s Thursday Night Football games. Instagram is also in the process of rolling out a longer, 60-second limit for videos. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Thursday Night Football to be streamed live on Twitter (NFL). Which is either good news or bad news as … Twitter NFL deal shredded by another analyst (MarketWatch). Here’s Instagram’s official ‘coming soon’ announcement on longer video (Instagram Blog). Engagdet on why Instagram’s big bet on video doesn’t stop at 60 seconds. Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Mike Smith from AWeber. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the NFL’s Thursday Night Football games. Instagram is also in the process of rolling out a longer, 60-second limit for videos. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Mike Smith from AWeber.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 378 no Why Having a Brand Filter Makes Decisions Easy at AWeber https://traffic.libsyn.com/secure/onbrand/Mike_Smith_On_Brand.mp3 “Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing solution AWeber, Mike has been responsible for reinvigorating the venerable brand and bringing it to life across new touch points including a live event and a mascot. I couldn’t wait to talk to Mike about all of this on this week’s On Brand podcast. About Mike Smith Mike Smith is an art director with a passion for high-quality design and a knack for branding. He first realized his love for graphic art as early as middle school and has been nurturing this love ever since. Today, he is an expert in design, branding and visual consistency. As a member of AWeber’s creative team, he thrives on visually presenting the AWeber brand. “It’s more than just slapping a logo on everything,” he says as he spearheads the company’s artistic direction; knowing that small visual details can make a big difference to consumers. Since joining AWeber in 2013, Mike has led the charge to create the company’s first-ever company mascot. He also directed the creation of all design assets for AWeber’s inaugural ASCEND Digital Marketing Summit, an event that attracted over 200 marketing professionals and entrepreneurs. While he loves to create and design things digitally, Mike is an avid outdoorsman and a talented craftsman. Want to get his attention? Strike up a conversation about creative design or his one-of-a-kind spoon carving business. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Apr 2016 10:00:00 -0000 full Nick Westergaard “Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like , you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing... “Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing solution AWeber, Mike has been responsible for reinvigorating the venerable brand and bringing it to life across new touch points including a live event and a mascot. I couldn’t wait to talk to Mike about all of this on this week’s On Brand podcast. About Mike Smith Mike Smith is an art director with a passion for high-quality design and a knack for branding. He first realized his love for graphic art as early as middle school and has been nurturing this love ever since. Today, he is an expert in design, branding and visual consistency. As a member of AWeber’s creative team, he thrives on visually presenting the AWeber brand. “It’s more than just slapping a logo on everything,” he says as he spearheads the company’s artistic direction; knowing that small visual details can make a big difference to consumers. Since joining AWeber in 2013, Mike has led the charge to create the company’s first-ever company mascot. He also directed the creation of all design assets for AWeber’s inaugural ASCEND Digital Marketing Summit, an event that attracted over 200 marketing professionals and entrepreneurs. While he loves to create and design things digitally, Mike is an avid outdoorsman and a talented craftsman. Want to get his attention? Strike up a conversation about creative design or his one-of-a-kind spoon carving business. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing solution AWeber, Mike has been responsible for reinvigorating the venerable brand and bringing it to life across new touch points including a live event and a mascot. I couldn’t wait to talk to Mike about all of this on this week’s On Brand podcast.

About Mike Smith

Mike Smith is an art director with a passion for high-quality design and a knack for branding. He first realized his love for graphic art as early as middle school and has been nurturing this love ever since. Today, he is an expert in design, branding and visual consistency. As a member of AWeber’s creative team, he thrives on visually presenting the AWeber brand. “It’s more than just slapping a logo on everything,” he says as he spearheads the company’s artistic direction; knowing that small visual details can make a big difference to consumers.

Since joining AWeber in 2013, Mike has led the charge to create the company’s first-ever company mascot. He also directed the creation of all design assets for AWeber’s inaugural ASCEND Digital Marketing Summit, an event that attracted over 200 marketing professionals and entrepreneurs. While he loves to create and design things digitally, Mike is an avid outdoorsman and a talented craftsman. Want to get his attention? Strike up a conversation about creative design or his one-of-a-kind spoon carving business.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2334 no Social Sound Bite: Quit Freaking Out About the Instagram Algorithm https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-46.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand — a better bet is to focus on being more engaging on the platform to ensure that your content stands out. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here are 3 ways to boost Instagram engagement from PR Daily. Do you like lists of three? Here are 3 Tips to Improve Your Instagram Strategy from Entrepreneur. Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Mike Smith from AWeber. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 01 Apr 2016 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand —... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand — a better bet is to focus on being more engaging on the platform to ensure that your content stands out. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here are 3 ways to boost Instagram engagement from PR Daily. Do you like lists of three? Here are 3 Tips to Improve Your Instagram Strategy from Entrepreneur. Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Mike Smith from AWeber. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand — a better bet is to focus on being more engaging on the platform to ensure that your content stands out. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Mike Smith from AWeber.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 352 no How Poo~Pourri Uses Humor to Humanize Their Brand https://traffic.libsyn.com/secure/onbrand/Suzy_Batiz_On_Brand.mp3 When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built everything herself including one of the most engaging brands of the day. Grab some reading material and join us in the loo for this week’s On Brand podcast. About Suzy Bátiz Suzy Bátiz is the founder and CEO of Poo~Pourri and is an expert in entrepreneurial intuition. A serial entrepreneur, she created an exponentially growing enterprise worth $300 million without borrowing a dime or enlisting a single investor. Today Suzy teaches other entrepreneurs the feminine approach to business – how to harness intuition, body intelligence, and creative energy to achieve a natural flow state of success.   As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Gini Dietrich gave a shout out to our recent episode on customer service featuring Jay Baer. Thanks Gini! See you both at this fall’s Social Brand Forum. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Mar 2016 10:00:00 -0000 full Nick Westergaard When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind , an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built... When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built everything herself including one of the most engaging brands of the day. Grab some reading material and join us in the loo for this week’s On Brand podcast. About Suzy Bátiz Suzy Bátiz is the founder and CEO of Poo~Pourri and is an expert in entrepreneurial intuition. A serial entrepreneur, she created an exponentially growing enterprise worth $300 million without borrowing a dime or enlisting a single investor. Today Suzy teaches other entrepreneurs the feminine approach to business – how to harness intuition, body intelligence, and creative energy to achieve a natural flow state of success.   As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Gini Dietrich gave a shout out to our recent episode on customer service featuring Jay Baer. Thanks Gini! See you both at this fall’s Social Brand Forum. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built everything herself including one of the most engaging brands of the day. Grab some reading material and join us in the loo for this week’s On Brand podcast.

About Suzy Bátiz

Suzy Bátiz is the founder and CEO of Poo~Pourri and is an expert in entrepreneurial intuition. A serial entrepreneur, she created an exponentially growing enterprise worth $300 million without borrowing a dime or enlisting a single investor. Today Suzy teaches other entrepreneurs the feminine approach to business – how to harness intuition, body intelligence, and creative energy to achieve a natural flow state of success.

 

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Gini Dietrich gave a shout out to our recent episode on customer service featuring Jay Baer. Thanks Gini! See you both at this fall’s Social Brand Forum.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2434 no Social Sound Bite: Email Marketing Is NOT Dead https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-45.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email marketing. Quit writing this channel’s obituary and ask yourself what you’re doing to reinvigorate your email program. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the link to the story on Marketing Charts sharing the data. Here’s where you can download the complete report from Ascend2. Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Poo~Pourri Founder and CEO Suzy Bátiz. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 25 Mar 2016 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email marketing. Quit... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email marketing. Quit writing this channel’s obituary and ask yourself what you’re doing to reinvigorate your email program. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the link to the story on Marketing Charts sharing the data. Here’s where you can download the complete report from Ascend2. Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Poo~Pourri Founder and CEO Suzy Bátiz. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email marketing. Quit writing this channel’s obituary and ask yourself what you’re doing to reinvigorate your email program. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Poo~Pourri Founder and CEO Suzy Bátiz.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 314 no Everything You Do Is Branding with John Michael Morgan https://traffic.libsyn.com/secure/onbrand/John_Morgan_On_Brand.mp3 “Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors, Fortune 500 companies, small business owners, entrepreneurs, celebrities, and churches to build better brands. I couldn’t wait to chat about what all of these different types of brands have in common on this week’s On Brand podcast. About John Morgan John Michael Morgan has been called the Chuck Norris of branding and leadership and is known for his high energy and passion when teaching proven strategies designed to help achievers reach their goals. John is the founder of The Achievers Alliance, a personal development coaching program designed to equip leaders and entrepreneurs with the tools they need to achieve success. He has served as a private consultant and mentor to bestselling authors, Fortune 500 companies, small business owners, entrepreneurs, celebrities, churches, and some of the world’s largest brands and high achievers. He is the bestselling author of Brand Against The Machine, which spent 9 months atop Amazon’s Top-Rated Marketing books list and has been labeled “the new definition of branding.” John is an in-demand public speaker on the topics of leadership, achievement, and marketing. He has spoke across the world at business conferences, associations and organizations, as well as churches and universities. As We Wrap … Before we go, I want to flip the microphone around to our community … This week I gave a shout out to my MBA Strategic Brand Positioning class who I just finished teaching. Thanks for the great semester! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Mar 2016 10:00:00 -0000 full Nick Westergaard “Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors,... “Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors, Fortune 500 companies, small business owners, entrepreneurs, celebrities, and churches to build better brands. I couldn’t wait to chat about what all of these different types of brands have in common on this week’s On Brand podcast. About John Morgan John Michael Morgan has been called the Chuck Norris of branding and leadership and is known for his high energy and passion when teaching proven strategies designed to help achievers reach their goals. John is the founder of The Achievers Alliance, a personal development coaching program designed to equip leaders and entrepreneurs with the tools they need to achieve success. He has served as a private consultant and mentor to bestselling authors, Fortune 500 companies, small business owners, entrepreneurs, celebrities, churches, and some of the world’s largest brands and high achievers. He is the bestselling author of Brand Against The Machine, which spent 9 months atop Amazon’s Top-Rated Marketing books list and has been labeled “the new definition of branding.” John is an in-demand public speaker on the topics of leadership, achievement, and marketing. He has spoke across the world at business conferences, associations and organizations, as well as churches and universities. As We Wrap … Before we go, I want to flip the microphone around to our community … This week I gave a shout out to my MBA Strategic Brand Positioning class who I just finished teaching. Thanks for the great semester! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors, Fortune 500 companies, small business owners, entrepreneurs, celebrities, and churches to build better brands. I couldn’t wait to chat about what all of these different types of brands have in common on this week’s On Brand podcast.

About John Morgan

John Michael Morgan has been called the Chuck Norris of branding and leadership and is known for his high energy and passion when teaching proven strategies designed to help achievers reach their goals. John is the founder of The Achievers Alliance, a personal development coaching program designed to equip leaders and entrepreneurs with the tools they need to achieve success.

He has served as a private consultant and mentor to bestselling authors, Fortune 500 companies, small business owners, entrepreneurs, celebrities, churches, and some of the world’s largest brands and high achievers.

He is the bestselling author of Brand Against The Machine, which spent 9 months atop Amazon’s Top-Rated Marketing books list and has been labeled “the new definition of branding.”

John is an in-demand public speaker on the topics of leadership, achievement, and marketing. He has spoke across the world at business conferences, associations and organizations, as well as churches and universities.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

This week I gave a shout out to my MBA Strategic Brand Positioning class who I just finished teaching. Thanks for the great semester!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2384 no Customer Service Is the New Branding with Jay Baer https://traffic.libsyn.com/secure/onbrand/Jay_Baer_On_Brand.mp3 “Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about customer complaints. He commissioned a study from Edison Research to better understand the role customer service plays in how we build brands online. We talked about all of this — including his upcoming keynote at Social Brand Forum 2016 — on this week’s On Brand podcast.   About Jay Baer Jay Baer is a marketing and online customer service expert and eye-opening keynote speaker who has advised more than 700 brands since 1994 including The United Nations, Nike, Cisco, Allstate and 32 of the FORTUNE 500 companies. Jay is the most re-tweeted person in the world among digital marketers and is the President of Convince And Convert, a consulting firm where he and his team help companies gain and keep more customers. Jay also publishes the world’s #1 content marketing blog, the #1 marketing podcast, and a daily email newsletter. He is a New York Times best-selling author of five books, an avid tequila collector and a certified barbecue judge. As We Wrap … Before we go, I want to flip the microphone around to our community … Paul Warner in Spokane, Washington gave a shout to recent episode I did of The Business of Story podcast, coincidentally a part of the Convince and Convert podcast network. Thanks Paul! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Mar 2016 10:00:00 -0000 full Nick Westergaard “Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about... “Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about customer complaints. He commissioned a study from Edison Research to better understand the role customer service plays in how we build brands online. We talked about all of this — including his upcoming keynote at Social Brand Forum 2016 — on this week’s On Brand podcast.   About Jay Baer Jay Baer is a marketing and online customer service expert and eye-opening keynote speaker who has advised more than 700 brands since 1994 including The United Nations, Nike, Cisco, Allstate and 32 of the FORTUNE 500 companies. Jay is the most re-tweeted person in the world among digital marketers and is the President of Convince And Convert, a consulting firm where he and his team help companies gain and keep more customers. Jay also publishes the world’s #1 content marketing blog, the #1 marketing podcast, and a daily email newsletter. He is a New York Times best-selling author of five books, an avid tequila collector and a certified barbecue judge. As We Wrap … Before we go, I want to flip the microphone around to our community … Paul Warner in Spokane, Washington gave a shout to recent episode I did of The Business of Story podcast, coincidentally a part of the Convince and Convert podcast network. Thanks Paul! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about customer complaints. He commissioned a study from Edison Research to better understand the role customer service plays in how we build brands online. We talked about all of this — including his upcoming keynote at Social Brand Forum 2016 — on this week’s On Brand podcast.

 

About Jay Baer

Jay Baer is a marketing and online customer service expert and eye-opening keynote speaker who has advised more than 700 brands since 1994 including The United Nations, Nike, Cisco, Allstate and 32 of the FORTUNE 500 companies.

Jay is the most re-tweeted person in the world among digital marketers and is the President of Convince And Convert, a consulting firm where he and his team help companies gain and keep more customers. Jay also publishes the world’s #1 content marketing blog, the #1 marketing podcast, and a daily email newsletter.

He is a New York Times best-selling author of five books, an avid tequila collector and a certified barbecue judge.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Paul Warner in Spokane, Washington gave a shout to recent episode I did of The Business of Story podcast, coincidentally a part of the Convince and Convert podcast network. Thanks Paul!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2917 no Why Story Is Coldwell Banker’s Biggest Brand Asset https://traffic.libsyn.com/secure/onbrand/Sean_Blankenship_On_Brand.mp3 “People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of the most disruptive periods in its 110 year industry with the help of 87,000 independent contractors as brand ambassadors. All of this provides challenges and opportunities I couldn’t wait to discuss more of this with Sean on this week’s On Brand podcast. About Sean Blankenship Sean Blankenship is the Chief Marketing Officer at Coldwell Banker Real Estate. He joined Coldwell Banker in June 2013 with nearly 20 years of marketing experience. A “digital native” with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. Blankenship’s focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications. Blankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR®. As We Wrap … Before we go, I want to flip the microphone around to our community … This past week I was a guest on former On Brand guest Park Howell’s podcast, The Business of Story. Thanks Park! Listen to the episode now. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Mar 2016 11:00:00 -0000 full Nick Westergaard “People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of... “People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of the most disruptive periods in its 110 year industry with the help of 87,000 independent contractors as brand ambassadors. All of this provides challenges and opportunities I couldn’t wait to discuss more of this with Sean on this week’s On Brand podcast. About Sean Blankenship Sean Blankenship is the Chief Marketing Officer at Coldwell Banker Real Estate. He joined Coldwell Banker in June 2013 with nearly 20 years of marketing experience. A “digital native” with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. Blankenship’s focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications. Blankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR®. As We Wrap … Before we go, I want to flip the microphone around to our community … This past week I was a guest on former On Brand guest Park Howell’s podcast, The Business of Story. Thanks Park! Listen to the episode now. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of the most disruptive periods in its 110 year industry with the help of 87,000 independent contractors as brand ambassadors. All of this provides challenges and opportunities I couldn’t wait to discuss more of this with Sean on this week’s On Brand podcast.

About Sean Blankenship

Sean Blankenship is the Chief Marketing Officer at Coldwell Banker Real Estate. He joined Coldwell Banker in June 2013 with nearly 20 years of marketing experience. A “digital native” with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. Blankenship’s focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications.

Blankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR®.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

This past week I was a guest on former On Brand guest Park Howell’s podcast, The Business of Story. Thanks Park! Listen to the episode now.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2611 no Social Sound Bite: Facebook Instant Articles – Coming Soon for Everyone https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-44.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York Times and National Geographic but are now on their way to the marketing masses this April. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s Facebook’s overview on Instant Articles. Forbes poses an interesting question: Can ‘Instant Articles’ Drive Revenues For Facebook? Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to New York Times Best-selling Author Jay Baer. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Feb 2016 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York Times and National Geographic but are now on their way to the marketing masses this April. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s Facebook’s overview on Instant Articles. Forbes poses an interesting question: Can ‘Instant Articles’ Drive Revenues For Facebook? Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to New York Times Best-selling Author Jay Baer. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York Times and National Geographic but are now on their way to the marketing masses this April. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to New York Times Best-selling Author Jay Baer.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 317 no Why Better Blogging Still Makes a Better Brand with Maddy Osman https://traffic.libsyn.com/secure/onbrand/Maddy_Osman_On_Brand.mp3 “I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the best deals in the second city. Over at The Blogsmith, Maddy helps personal brands and small businesses find their voice online through better blogging. I couldn’t wait to discussing stronger branding through better blogging on this week’s On Brand podcast. About Maddy Osman Maddy Osman is a digital marketer who has a passion for blogging. Her lifestyle blog, ChicagoCheapAss.com, shows young adults how the find the best deals and values in Chicago. If you’re more interested in learning how to be more effective with your own blog, check out her website, The-Blogsmith.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Dewi Eirig Jones gave a shout out — all the way from Wales — on our recent episode featuring Brian Fanzo. Thanks Dewi! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Feb 2016 11:00:00 -0000 full Nick Westergaard “I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the... “I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the best deals in the second city. Over at The Blogsmith, Maddy helps personal brands and small businesses find their voice online through better blogging. I couldn’t wait to discussing stronger branding through better blogging on this week’s On Brand podcast. About Maddy Osman Maddy Osman is a digital marketer who has a passion for blogging. Her lifestyle blog, ChicagoCheapAss.com, shows young adults how the find the best deals and values in Chicago. If you’re more interested in learning how to be more effective with your own blog, check out her website, The-Blogsmith.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Dewi Eirig Jones gave a shout out — all the way from Wales — on our recent episode featuring Brian Fanzo. Thanks Dewi! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the best deals in the second city. Over at The Blogsmith, Maddy helps personal brands and small businesses find their voice online through better blogging. I couldn’t wait to discussing stronger branding through better blogging on this week’s On Brand podcast.

About Maddy Osman

Maddy Osman is a digital marketer who has a passion for blogging. Her lifestyle blog, ChicagoCheapAss.com, shows young adults how the find the best deals and values in Chicago. If you’re more interested in learning how to be more effective with your own blog, check out her website, The-Blogsmith.com.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Dewi Eirig Jones gave a shout out — all the way from Wales — on our recent episode featuring Brian Fanzo. Thanks Dewi!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2398 no How The Onion Helps Brands Bring the Funny https://traffic.libsyn.com/secure/onbrand/Eric_Munn_On_Brand.mp3 “Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What they should be doing is looking to experts like The Onion. As social media lead for Onion Labs, Eric Munn and his team help brands bring the funny while connecting and engaging with their audience. About Eric Munn Eric Munn is Social Media Lead for Onion, Inc.’s creative services division, Onion Labs. Munn began his career at TrainSignal, where he grew the company’s social following organically by over 12K in less than a year. Shortly thereafter, Munn was recruited by Social@Ogilvy to help run social strategy for brands like CDW, Jim Beam, Pinnacle Vodka, and Braintree. In what one can only assume was a clerical error, Munn was contact by The Onion in 2014 to lead social strategy for Onion Labs and spends most of his days explaining how jokes work to brand managers. Munn is a graduate of The University of Michigan and asks that all Ohio State alumni please vacate the premises. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Joe Morris gave a shout out to a recent Social Sound Bite. Thanks Joe! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Feb 2016 11:00:00 -0000 full Nick Westergaard “Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What... “Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What they should be doing is looking to experts like The Onion. As social media lead for Onion Labs, Eric Munn and his team help brands bring the funny while connecting and engaging with their audience. About Eric Munn Eric Munn is Social Media Lead for Onion, Inc.’s creative services division, Onion Labs. Munn began his career at TrainSignal, where he grew the company’s social following organically by over 12K in less than a year. Shortly thereafter, Munn was recruited by Social@Ogilvy to help run social strategy for brands like CDW, Jim Beam, Pinnacle Vodka, and Braintree. In what one can only assume was a clerical error, Munn was contact by The Onion in 2014 to lead social strategy for Onion Labs and spends most of his days explaining how jokes work to brand managers. Munn is a graduate of The University of Michigan and asks that all Ohio State alumni please vacate the premises. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Joe Morris gave a shout out to a recent Social Sound Bite. Thanks Joe! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What they should be doing is looking to experts like The Onion. As social media lead for Onion Labs, Eric Munn and his team help brands bring the funny while connecting and engaging with their audience.

About Eric Munn

Eric Munn is Social Media Lead for Onion, Inc.’s creative services division, Onion Labs. Munn began his career at TrainSignal, where he grew the company’s social following organically by over 12K in less than a year. Shortly thereafter, Munn was recruited by Social@Ogilvy to help run social strategy for brands like CDW, Jim Beam, Pinnacle Vodka, and Braintree. In what one can only assume was a clerical error, Munn was contact by The Onion in 2014 to lead social strategy for Onion Labs and spends most of his days explaining how jokes work to brand managers.

Munn is a graduate of The University of Michigan and asks that all Ohio State alumni please vacate the premises.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Joe Morris gave a shout out to a recent Social Sound Bite. Thanks Joe!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2655 no Social Sound Bite: New Facebook and Instagram Features for Brands https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-43.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users can now seamlessly switch between accounts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 12 Feb 2016 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users can now... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users can now seamlessly switch between accounts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users can now seamlessly switch between accounts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 286 no Managing Your Brand Reputation Online with Charlie Pownall https://traffic.libsyn.com/secure/onbrand/Charlie_Pownall_On_Brand.mp3 “If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the digital age. In his new book — Managing Online Reputation — Communications Advisor Charlie Pownall does just that. I couldn’t wait to learn more on this week’s episode of the On Brand podcast. About Charlie Pownall Charlie Pownall is a communications adviser who draws on twenty years’ experience in public relations, government communications, advocacy and digital and social media marketing to advise companies, public sector bodies and individuals how to protect, manage and defend their reputations. Previously Charlie was Regional Managing Director (Asia-Pacific) at public relations consultancy Burson-Marsteller, Global Communications Manager at advertising and marketing network WPP plc and Group Communications Director at European digital agency SYZYGY AG. He started his career as a speechwriter and press officer at the European Commission. Charlie divides his time between Hong Kong and London, and is a regular commentator and speaker at conferences, business schools and universities. He is author of Managing Online Reputation. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Andrea D. Smith gave a shout out to our recent episode featuring Sarah Green Carmichael of the Harvard Business Review. Thanks for listening, Andrea! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Feb 2016 11:00:00 -0000 full Nick Westergaard “If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the... “If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the digital age. In his new book — Managing Online Reputation — Communications Advisor Charlie Pownall does just that. I couldn’t wait to learn more on this week’s episode of the On Brand podcast. About Charlie Pownall Charlie Pownall is a communications adviser who draws on twenty years’ experience in public relations, government communications, advocacy and digital and social media marketing to advise companies, public sector bodies and individuals how to protect, manage and defend their reputations. Previously Charlie was Regional Managing Director (Asia-Pacific) at public relations consultancy Burson-Marsteller, Global Communications Manager at advertising and marketing network WPP plc and Group Communications Director at European digital agency SYZYGY AG. He started his career as a speechwriter and press officer at the European Commission. Charlie divides his time between Hong Kong and London, and is a regular commentator and speaker at conferences, business schools and universities. He is author of Managing Online Reputation. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Andrea D. Smith gave a shout out to our recent episode featuring Sarah Green Carmichael of the Harvard Business Review. Thanks for listening, Andrea! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the digital age. In his new book — Managing Online Reputation — Communications Advisor Charlie Pownall does just that. I couldn’t wait to learn more on this week’s episode of the On Brand podcast.

About Charlie Pownall

Charlie Pownall is a communications adviser who draws on twenty years’ experience in public relations, government communications, advocacy and digital and social media marketing to advise companies, public sector bodies and individuals how to protect, manage and defend their reputations.

Previously Charlie was Regional Managing Director (Asia-Pacific) at public relations consultancy Burson-Marsteller, Global Communications Manager at advertising and marketing network WPP plc and Group Communications Director at European digital agency SYZYGY AG. He started his career as a speechwriter and press officer at the European Commission.

Charlie divides his time between Hong Kong and London, and is a regular commentator and speaker at conferences, business schools and universities. He is author of Managing Online Reputation.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Andrea D. Smith gave a shout out to our recent episode featuring Sarah Green Carmichael of the Harvard Business Review. Thanks for listening, Andrea!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2385 no The New Rules of Branding with David Meerman Scott https://traffic.libsyn.com/secure/onbrand/David_Meerman_Scott_On_Brand.mp3 “If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published. Now in its 5th edition and used in classrooms throughout the world, this best-seller continues to set the stage for how we build brands in the digital age. I couldn’t wait to discuss this, his new Newsjacking course, and the role all of this plays in the upcoming presidential primaries on this week’s On Brand podcast. About David Meerman Scott David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.   As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Lea Hensel gave a shout out to our recent episode featuring Drew McLellan. She even made a cool social graphic. Thanks Lea! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Feb 2016 11:00:00 -0000 full Nick Westergaard “If you don’t embrace the new rules online you’ll be left behind if you aren’t already.”  knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published.... “If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published. Now in its 5th edition and used in classrooms throughout the world, this best-seller continues to set the stage for how we build brands in the digital age. I couldn’t wait to discuss this, his new Newsjacking course, and the role all of this plays in the upcoming presidential primaries on this week’s On Brand podcast. About David Meerman Scott David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.   As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Lea Hensel gave a shout out to our recent episode featuring Drew McLellan. She even made a cool social graphic. Thanks Lea! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published. Now in its 5th edition and used in classrooms throughout the world, this best-seller continues to set the stage for how we build brands in the digital age. I couldn’t wait to discuss this, his new Newsjacking course, and the role all of this plays in the upcoming presidential primaries on this week’s On Brand podcast.

About David Meerman Scott

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds.

He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.

 

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Lea Hensel gave a shout out to our recent episode featuring Drew McLellan. She even made a cool social graphic. Thanks Lea!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2173 no Social Sound Bite: Lessons from the Wendy’s-Burger King Twitter Feud https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-42.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human online. We also discussed the difference between what men and women search for on Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to marketing strategist and author David Meerman Scott. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 29 Jan 2016 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human online. We also discussed the difference between what men and women search for on Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to marketing strategist and author David Meerman Scott. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human online. We also discussed the difference between what men and women search for on Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to marketing strategist and author David Meerman Scott.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 395 no How the Harvard Business Review Has Built a Content Brand https://traffic.libsyn.com/secure/onbrand/Sarah_Green_Carmichael_On_Brand.mp3 Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How does a brand that’s over 90 years old and an extension of another brand that’s centuries old continue to innovate and evolve? I asked that very question and a few more to HBR Senior Editor Sarah Green Carmichael. About Sarah Green Carmichael Sarah Green Carmichael is a Senior Editor at Harvard Business Review. She also hosts their podcast, the HBR IdeaCast, which has been nominated for two National Magazine Awards under her tenure. Connect with her on Twitter: @skgreen. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently past guest and HBR contributor Heidi Grant Halvorson gave me a shout on Twitter about my upcoming book Get Scrappy. Thanks Heidi! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.  Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Jan 2016 11:00:00 -0000 full Nick Westergaard Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School.... Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How does a brand that’s over 90 years old and an extension of another brand that’s centuries old continue to innovate and evolve? I asked that very question and a few more to HBR Senior Editor Sarah Green Carmichael. About Sarah Green Carmichael Sarah Green Carmichael is a Senior Editor at Harvard Business Review. She also hosts their podcast, the HBR IdeaCast, which has been nominated for two National Magazine Awards under her tenure. Connect with her on Twitter: @skgreen. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently past guest and HBR contributor Heidi Grant Halvorson gave me a shout on Twitter about my upcoming book Get Scrappy. Thanks Heidi! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.  Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How does a brand that’s over 90 years old and an extension of another brand that’s centuries old continue to innovate and evolve? I asked that very question and a few more to HBR Senior Editor Sarah Green Carmichael.

About Sarah Green Carmichael

Sarah Green Carmichael is a Senior Editor at Harvard Business Review. She also hosts their podcast, the HBR IdeaCast, which has been nominated for two National Magazine Awards under her tenure. Connect with her on Twitter: @skgreen.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently past guest and HBR contributor Heidi Grant Halvorson gave me a shout on Twitter about my upcoming book Get Scrappy. Thanks Heidi!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. 

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2488 no Social Sound Bite: 61% of CEOs Have No Social Media Presence https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-41.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Sarah Green Carmichael of Harvard Business Review. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 22 Jan 2016 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Sarah Green Carmichael of Harvard Business Review. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Sarah Green Carmichael of Harvard Business Review.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 228 no Why Think-Big Brands Need to Have Fun with Amy Schmittauer https://traffic.libsyn.com/secure/onbrand/Amy_Scmittauer_On_Brand.mp3 “It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many brands are apprehensive about this very public, immediate form of content. How will we tell our story? How will we engage with our audience? This week video expert Amy Schmittauer joined us with the answers to all of these questions.  About Amy Schmittauer Amy Schmittauer is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs weekly and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views. Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently previous On Brand guest Denise Lee Yohn, author of What Great Brands Do and the all-new Extraordinary Experiences, gave us a shout on Twitter about our recent episode featuring a guest she introduced use to — Mark Di Somma. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 Jan 2016 11:00:00 -0000 full Nick Westergaard “It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many... “It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many brands are apprehensive about this very public, immediate form of content. How will we tell our story? How will we engage with our audience? This week video expert Amy Schmittauer joined us with the answers to all of these questions.  About Amy Schmittauer Amy Schmittauer is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs weekly and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views. Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently previous On Brand guest Denise Lee Yohn, author of What Great Brands Do and the all-new Extraordinary Experiences, gave us a shout on Twitter about our recent episode featuring a guest she introduced use to — Mark Di Somma. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many brands are apprehensive about this very public, immediate form of content. How will we tell our story? How will we engage with our audience? This week video expert Amy Schmittauer joined us with the answers to all of these questions. 

About Amy Schmittauer

Amy Schmittauer is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs weekly and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views.

Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently previous On Brand guest Denise Lee Yohn, author of What Great Brands Do and the all-new Extraordinary Experiences, gave us a shout on Twitter about our recent episode featuring a guest she introduced use to — Mark Di Somma. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2457 no Understanding Brand Strategy with Mark Di Somma https://traffic.libsyn.com/secure/onbrand/Mark_Di_Somma_On_Brand.mp3 “The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the people who buy its products and by those who work so hard from the inside to bring the brand to life. It’s about being interesting and staying interesting in a world where attention quickly flags. I couldn’t wait to discuss all of this on this week’s On Brand podcast. About Mark Di Somma Mark Di Somma works alongside brand owners and communicators to define, articulate, and elevate the competitive value of their brands at critical moments of change. For Mark, brand is a lens – a very powerful lens – through which to look at how competitive a business is, how well a brand culture works and why people will choose to pay above the market rate for your products. Di Somma started working in advertising, direct marketing, and the design industry as a writer and creative consultant. Today he works on projects for companies of all sizes, in situations ranging from start-up to revival and rescue. He was part of the team that defined New Zealand’s national tourism branding. He rewrote the brand language of Vodafone. He led a creative team that completely rewrote every aspect of AAPT’s customer contact programme in Australia. He was a founding contributor to, and later editor of, the global brand reference site All About Branding. Di Somma regularly shares his thinking and learnings on his blog Upheavals, on platforms such as Branding Strategy Insider and as a brand strategy keynote speaker at conferences. As We Wrap … Before we go, I want to flip the microphone around to our community … Our friends over at Blab who liked our recent episode featuring social video expert Brian Fanzo. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Jan 2016 11:00:00 -0000 full Nick Westergaard “The expression of your brand strategy should excite the customer.” For , brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the people who buy its... “The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the people who buy its products and by those who work so hard from the inside to bring the brand to life. It’s about being interesting and staying interesting in a world where attention quickly flags. I couldn’t wait to discuss all of this on this week’s On Brand podcast. About Mark Di Somma Mark Di Somma works alongside brand owners and communicators to define, articulate, and elevate the competitive value of their brands at critical moments of change. For Mark, brand is a lens – a very powerful lens – through which to look at how competitive a business is, how well a brand culture works and why people will choose to pay above the market rate for your products. Di Somma started working in advertising, direct marketing, and the design industry as a writer and creative consultant. Today he works on projects for companies of all sizes, in situations ranging from start-up to revival and rescue. He was part of the team that defined New Zealand’s national tourism branding. He rewrote the brand language of Vodafone. He led a creative team that completely rewrote every aspect of AAPT’s customer contact programme in Australia. He was a founding contributor to, and later editor of, the global brand reference site All About Branding. Di Somma regularly shares his thinking and learnings on his blog Upheavals, on platforms such as Branding Strategy Insider and as a brand strategy keynote speaker at conferences. As We Wrap … Before we go, I want to flip the microphone around to our community … Our friends over at Blab who liked our recent episode featuring social video expert Brian Fanzo. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the people who buy its products and by those who work so hard from the inside to bring the brand to life. It’s about being interesting and staying interesting in a world where attention quickly flags. I couldn’t wait to discuss all of this on this week’s On Brand podcast.

About Mark Di Somma

Mark Di Somma works alongside brand owners and communicators to define, articulate, and elevate the competitive value of their brands at critical moments of change. For Mark, brand is a lens – a very powerful lens – through which to look at how competitive a business is, how well a brand culture works and why people will choose to pay above the market rate for your products.

Di Somma started working in advertising, direct marketing, and the design industry as a writer and creative consultant. Today he works on projects for companies of all sizes, in situations ranging from start-up to revival and rescue. He was part of the team that defined New Zealand’s national tourism branding. He rewrote the brand language of Vodafone. He led a creative team that completely rewrote every aspect of AAPT’s customer contact programme in Australia. He was a founding contributor to, and later editor of, the global brand reference site All About Branding.

Di Somma regularly shares his thinking and learnings on his blog Upheavals, on platforms such as Branding Strategy Insider and as a brand strategy keynote speaker at conferences.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Our friends over at Blab who liked our recent episode featuring social video expert Brian Fanzo. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2538 no Social Sound Bite: Twitter Prepares to Drop Their 140-Character Limit https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-40.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their signature 140-character limit in favor of longer tweets with a 10,000-character limit?! If so, what does this mean? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 08 Jan 2016 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their signature... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their signature 140-character limit in favor of longer tweets with a 10,000-character limit?! If so, what does this mean? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their signature 140-character limit in favor of longer tweets with a 10,000-character limit?! If so, what does this mean? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 387 no How Social Video Can Help You Share Your Story with Brian Fanzo https://traffic.libsyn.com/secure/onbrand/Brian_Fanzo_On_Brand.mp3 “I love storytelling. It builds trust faster than anything else.” Brian Fanzohelps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming social video like Meerkat and Periscope, Brian has fearlessly jumped in and quickly become a leading expert in this new and exciting media. I couldn’t wait to discuss all of this with Brian on this week’s episode of the On Brand podcast. About Brian Fanzo Brian Fanzo is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing, and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army. His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit. As We Wrap … Before we go, I want to flip the microphone around to our community … Dave Delaney gave us a shout on Twitter about our recent episode on culture’s impact on brand with Amber Naslund. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Jan 2016 11:00:00 -0000 full Nick Westergaard “I love storytelling. It builds trust faster than anything else.” helps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming social... “I love storytelling. It builds trust faster than anything else.” Brian Fanzohelps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming social video like Meerkat and Periscope, Brian has fearlessly jumped in and quickly become a leading expert in this new and exciting media. I couldn’t wait to discuss all of this with Brian on this week’s episode of the On Brand podcast. About Brian Fanzo Brian Fanzo is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing, and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army. His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit. As We Wrap … Before we go, I want to flip the microphone around to our community … Dave Delaney gave us a shout on Twitter about our recent episode on culture’s impact on brand with Amber Naslund. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I love storytelling. It builds trust faster than anything else.” Brian Fanzohelps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming social video like Meerkat and Periscope, Brian has fearlessly jumped in and quickly become a leading expert in this new and exciting media. I couldn’t wait to discuss all of this with Brian on this week’s episode of the On Brand podcast.

About Brian Fanzo

Brian Fanzo is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing, and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army. His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Dave Delaney gave us a shout on Twitter about our recent episode on culture’s impact on brand with Amber Naslund. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2280 no Social Sound Bite: 2016 Digital Marketing Trend Recap https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-39.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful content, social video, and amplification through paid advertising. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to social video expert Brian Fanzo. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 01 Jan 2016 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful content, social... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful content, social video, and amplification through paid advertising. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to social video expert Brian Fanzo. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful content, social video, and amplification through paid advertising. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to social video expert Brian Fanzo.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 288 no Why Your Brand Should Be Aspirational with Drew McLellan https://traffic.libsyn.com/secure/onbrand/Drew_McLellan_On_Brand.mp3 “A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his work with the Agency Management Institute, he also helps agencies focus their brands as well. I couldn’t wait to talk to my fellow Iowan and agency owner Drew McLellan on this week’s episode of the On Brand podcast. About Drew McLellan Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the fall of 2015. The agency specializes in the B2B financial services industry. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting, and facilitates agency owner peer networks for small- to mid-sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25%, attract better clients and employees and best of all — exceed the agency owner’s life/financial goals. He launched his agency’s blog in 2006 and it has been on the AdAge Top 150 from the list’s inception. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. Drew’s often interviewed and quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. As We Wrap … Before we go, I want to flip the microphone around to our community … Our super-fan Sean Carpenter gave us a shout on Twitter about our recent episode on what to do if your brand is stuck featuring Steve McKee. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Dec 2015 11:00:00 -0000 full Nick Westergaard “A brand is a divining rod. It’s a filter to make big decisions.”  spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his... “A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his work with the Agency Management Institute, he also helps agencies focus their brands as well. I couldn’t wait to talk to my fellow Iowan and agency owner Drew McLellan on this week’s episode of the On Brand podcast. About Drew McLellan Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the fall of 2015. The agency specializes in the B2B financial services industry. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting, and facilitates agency owner peer networks for small- to mid-sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25%, attract better clients and employees and best of all — exceed the agency owner’s life/financial goals. He launched his agency’s blog in 2006 and it has been on the AdAge Top 150 from the list’s inception. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. Drew’s often interviewed and quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. As We Wrap … Before we go, I want to flip the microphone around to our community … Our super-fan Sean Carpenter gave us a shout on Twitter about our recent episode on what to do if your brand is stuck featuring Steve McKee. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his work with the Agency Management Institute, he also helps agencies focus their brands as well. I couldn’t wait to talk to my fellow Iowan and agency owner Drew McLellan on this week’s episode of the On Brand podcast.

About Drew McLellan

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the fall of 2015. The agency specializes in the B2B financial services industry.

He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting, and facilitates agency owner peer networks for small- to mid-sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25%, attract better clients and employees and best of all — exceed the agency owner’s life/financial goals.

He launched his agency’s blog in 2006 and it has been on the AdAge Top 150 from the list’s inception. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.

Drew’s often interviewed and quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well.

As We Wrap …

Before we go, I want to flip the microphone around to our community … Our super-fan Sean Carpenter gave us a shout on Twitter about our recent episode on what to do if your brand is stuck featuring Steve McKee. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2515 no A Fan Engagement Lesson from the Minnesota Vikings https://traffic.libsyn.com/secure/onbrand/Steve_LaCroix_On_Brand.mp3 “Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most prominent brands. One thing these mega-brands can’t loose sight of is their fans. “Fans first and foremost,” said Vikings CMO Steve LaCroix during our recent chat. If you’re a Vikings fan, a brand builder, or both, you won’t want to miss this week’s episode. Ready? BREAK! About Steve LaCroix Now in his 15th season with the Minnesota Vikings, Steve LaCroix serves as the team’s Executive Vice President & Chief Marketing Officer. LaCroix oversees all aspects of Vikings-generated revenues. He also leads the team’s radio and television programming, websites, digital and social media initiatives, merchandise and e-commerce operations, community and special events, marketing partnerships, advertising, branding, promotions, graphic design, fan relations and game day activities. He also played a significant role in the recent stadium transition team. LaCroix has led a variety of additional new initiatives, including the team’s introduction of an enhanced Norseman logo and new uniforms in 2013, the second uniform change under LaCroix’s leadership. The club has also brought radio and television broadcast rights in-house and started year-round weekly television and radio programming. The Vikings have had multiple full re-designs of vikings.com and opened Vikings Locker Room official retail stores across the Twin Cities. Fans have been treated to the introduction of Viktor the Viking, the official team mascot, and the Skol Line drum line. Under LaCroix, the Vikings sellout streak reached 144 games at Mall of America Field. A fellow alum of the University of Iowa and board member for the Marketing Institute here on campus, I was excited to welcome Steve to the On Brand podcast. As We Wrap … Before we go, I want to flip the microphone around to our community … With two Iowa Hawkeyes on the podcast this week, we had to give a shout to the (then) undefeated Hawks who are now Rose Bowl bound! Go Hawks! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Dec 2015 11:00:00 -0000 full Nick Westergaard “Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most... “Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most prominent brands. One thing these mega-brands can’t loose sight of is their fans. “Fans first and foremost,” said Vikings CMO Steve LaCroix during our recent chat. If you’re a Vikings fan, a brand builder, or both, you won’t want to miss this week’s episode. Ready? BREAK! About Steve LaCroix Now in his 15th season with the Minnesota Vikings, Steve LaCroix serves as the team’s Executive Vice President & Chief Marketing Officer. LaCroix oversees all aspects of Vikings-generated revenues. He also leads the team’s radio and television programming, websites, digital and social media initiatives, merchandise and e-commerce operations, community and special events, marketing partnerships, advertising, branding, promotions, graphic design, fan relations and game day activities. He also played a significant role in the recent stadium transition team. LaCroix has led a variety of additional new initiatives, including the team’s introduction of an enhanced Norseman logo and new uniforms in 2013, the second uniform change under LaCroix’s leadership. The club has also brought radio and television broadcast rights in-house and started year-round weekly television and radio programming. The Vikings have had multiple full re-designs of vikings.com and opened Vikings Locker Room official retail stores across the Twin Cities. Fans have been treated to the introduction of Viktor the Viking, the official team mascot, and the Skol Line drum line. Under LaCroix, the Vikings sellout streak reached 144 games at Mall of America Field. A fellow alum of the University of Iowa and board member for the Marketing Institute here on campus, I was excited to welcome Steve to the On Brand podcast. As We Wrap … Before we go, I want to flip the microphone around to our community … With two Iowa Hawkeyes on the podcast this week, we had to give a shout to the (then) undefeated Hawks who are now Rose Bowl bound! Go Hawks! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most prominent brands. One thing these mega-brands can’t loose sight of is their fans. “Fans first and foremost,” said Vikings CMO Steve LaCroix during our recent chat. If you’re a Vikings fan, a brand builder, or both, you won’t want to miss this week’s episode. Ready? BREAK!

About Steve LaCroix

Now in his 15th season with the Minnesota Vikings, Steve LaCroix serves as the team’s Executive Vice President & Chief Marketing Officer. LaCroix oversees all aspects of Vikings-generated revenues. He also leads the team’s radio and television programming, websites, digital and social media initiatives, merchandise and e-commerce operations, community and special events, marketing partnerships, advertising, branding, promotions, graphic design, fan relations and game day activities. He also played a significant role in the recent stadium transition team.

LaCroix has led a variety of additional new initiatives, including the team’s introduction of an enhanced Norseman logo and new uniforms in 2013, the second uniform change under LaCroix’s leadership. The club has also brought radio and television broadcast rights in-house and started year-round weekly television and radio programming. The Vikings have had multiple full re-designs of vikings.com and opened Vikings Locker Room official retail stores across the Twin Cities. Fans have been treated to the introduction of Viktor the Viking, the official team mascot, and the Skol Line drum line. Under LaCroix, the Vikings sellout streak reached 144 games at Mall of America Field.

A fellow alum of the University of Iowa and board member for the Marketing Institute here on campus, I was excited to welcome Steve to the On Brand podcast.

As We Wrap …

Before we go, I want to flip the microphone around to our community … With two Iowa Hawkeyes on the podcast this week, we had to give a shout to the (then) undefeated Hawks who are now Rose Bowl bound! Go Hawks!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2388 no Social Sound Bite: Twitter Sharing Drops 11% in a Month https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-38.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their share button last month, Shareaholic reports that sharing via Twitter is down 11%. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 11 Dec 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their share button last month, Shareaholic reports that sharing via Twitter is down 11%. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their share button last month, Shareaholic reports that sharing via Twitter is down 11%. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 288 no What to Do When Your Brand Is Stuck or Stale with Steve McKee https://traffic.libsyn.com/secure/onbrand/Steve_McKee_On_Brand.mp3 “Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top agencies, Steve McKee spends all of this time help stalled, stuck, and stale brands. I couldn’t wait to chat with him about all of this on this week’s episode of the On Brand podcast. About Steve McKee Steve McKee is the president of McKee Wallwork + Company, Advertising Age’s 2015 Southwest Small Agency of the Year. He is the author of When Growth Stalls: How it Happens, Why You’re Stuck and What To Do About It, an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World’s Best Brands. MWC specializes in revitalizing stalled, stuck and stale brands across the U.S. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He is also the co-founder of a successful Bay Area tech startup, a company that is redefining an entire industry as a result of insightful research into its “rationally irrational” consumers. Steve was a popular Businessweek.com columnist for more than a decade and has been published or quoted in The New York Times, USA Today, Forbes.com, Investor’s Business Daily, and The Los Angeles Times, among others. A popular speaker at corporate and association events, he has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America. As We Wrap … Before we go, I want to flip the microphone around to our community … Angie Greinergave us a shout on Twitter about our recent episode on design featuring Aaron Draplin. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Dec 2015 11:00:00 -0000 full Nick Westergaard “Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top... “Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top agencies, Steve McKee spends all of this time help stalled, stuck, and stale brands. I couldn’t wait to chat with him about all of this on this week’s episode of the On Brand podcast. About Steve McKee Steve McKee is the president of McKee Wallwork + Company, Advertising Age’s 2015 Southwest Small Agency of the Year. He is the author of When Growth Stalls: How it Happens, Why You’re Stuck and What To Do About It, an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World’s Best Brands. MWC specializes in revitalizing stalled, stuck and stale brands across the U.S. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He is also the co-founder of a successful Bay Area tech startup, a company that is redefining an entire industry as a result of insightful research into its “rationally irrational” consumers. Steve was a popular Businessweek.com columnist for more than a decade and has been published or quoted in The New York Times, USA Today, Forbes.com, Investor’s Business Daily, and The Los Angeles Times, among others. A popular speaker at corporate and association events, he has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America. As We Wrap … Before we go, I want to flip the microphone around to our community … Angie Greinergave us a shout on Twitter about our recent episode on design featuring Aaron Draplin. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top agencies, Steve McKee spends all of this time help stalled, stuck, and stale brands. I couldn’t wait to chat with him about all of this on this week’s episode of the On Brand podcast.

About Steve McKee

Steve McKee is the president of McKee Wallwork + Company, Advertising Age’s 2015 Southwest Small Agency of the Year. He is the author of When Growth Stalls: How it Happens, Why You’re Stuck and What To Do About It, an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World’s Best Brands.

MWC specializes in revitalizing stalled, stuck and stale brands across the U.S. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He is also the co-founder of a successful Bay Area tech startup, a company that is redefining an entire industry as a result of insightful research into its “rationally irrational” consumers.

Steve was a popular Businessweek.com columnist for more than a decade and has been published or quoted in The New York Times, USA Today, Forbes.com, Investor’s Business Daily, and The Los Angeles Times, among others. A popular speaker at corporate and association events, he has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America.

As We Wrap …

Before we go, I want to flip the microphone around to our community … Angie Greinergave us a shout on Twitter about our recent episode on design featuring Aaron Draplin. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2684 no Social Sound Bite: That Instagram Feature You Want Is (Almost) Here https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-37.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram presence up to date is the current inability to easily toggle in and out of accounts. Sounds like this feature is on the way at last. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Steve McKee, author of Power Branding. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 04 Dec 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram presence up to date is the current inability to easily toggle in and out of accounts. Sounds like this feature is on the way at last. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Steve McKee, author of Power Branding. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram presence up to date is the current inability to easily toggle in and out of accounts. Sounds like this feature is on the way at last. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Steve McKee, author of Power Branding.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 283 no Better Branding with Video Featuring Wistia’s Kristen Craft https://traffic.libsyn.com/secure/onbrand/Kristen_Craft_On_Brand.mp3 “If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make sense and how can you use it to build a better brand online? As Director of Business Development at Wistia, Kristen Craft spends a lot of her time talking about branding with video. This week, she did so as my guest on the On Brand podcast. About Kristen Craft Kristen is a big fan of technology, education, and business. As the Director of Business Development at Wistia, she enjoys helping people use video more effectively. She loves working with Wistia’s partner community, building connections with other companies that care about video marketing. Kristen holds advanced degrees in business and education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer. As We Wrap … Before we go, I want to flip the microphone around to our community … The Marketing Huddlegave us a shout on Twitter about our recent episode on what great brands do featuring Denise Lee Yohn. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Nov 2015 11:00:00 -0000 full Nick Westergaard “If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make... “If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make sense and how can you use it to build a better brand online? As Director of Business Development at Wistia, Kristen Craft spends a lot of her time talking about branding with video. This week, she did so as my guest on the On Brand podcast. About Kristen Craft Kristen is a big fan of technology, education, and business. As the Director of Business Development at Wistia, she enjoys helping people use video more effectively. She loves working with Wistia’s partner community, building connections with other companies that care about video marketing. Kristen holds advanced degrees in business and education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer. As We Wrap … Before we go, I want to flip the microphone around to our community … The Marketing Huddlegave us a shout on Twitter about our recent episode on what great brands do featuring Denise Lee Yohn. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make sense and how can you use it to build a better brand online? As Director of Business Development at Wistia, Kristen Craft spends a lot of her time talking about branding with video. This week, she did so as my guest on the On Brand podcast.

About Kristen Craft

Kristen is a big fan of technology, education, and business. As the Director of Business Development at Wistia, she enjoys helping people use video more effectively. She loves working with Wistia’s partner community, building connections with other companies that care about video marketing. Kristen holds advanced degrees in business and education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer.

As We Wrap …

Before we go, I want to flip the microphone around to our community … The Marketing Huddlegave us a shout on Twitter about our recent episode on what great brands do featuring Denise Lee Yohn. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2670 no How Brands Can Tell Better Stories with Bobby Lehew https://traffic.libsyn.com/secure/onbrand/Bobby_Lehew_On_Brand.mp3 “Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As Chief Branding Officer at ROBYN, he employs story every day in redefining this growing business. While story is an exciting topic for marketers, it’s also misunderstood. I couldn’t wait to unpack story — why it matters and how we can use it more — with Bobby on this week’s episode of the On Brand podcast.  About Bobby Lehew Bobby Lehew is the Chief Branding Officer at ROBYN, a branded products fulfillment company that creates and distributes promotional products, corporate apparel, and printed materials through e-commerce company stores. Robyn’s achievements include being recognized three years in a row by Inc. magazine as one of the 5,000 fastest growing private companies in the US, numerous industry awards, an Addy, and being featured twice in the $20 billion promotional industry as one of the top fifty “Best Places to Work.” Bobby is a national speaker on topics related to B2B marketing and, as an ardent bibliophile, loves a world where business marketing and storytelling make story-selling magic. As We Wrap … Before we go, I want to flip the microphone around to our community … Erika Krukowski gave us a shout on Twitter about our recent episode focused on brand personality and purpose featuring Nathan Sinsabaugh. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Nov 2015 11:00:00 -0000 full Nick Westergaard “Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than . As Chief Branding Officer at ROBYN, he employs story every day in redefining... “Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As Chief Branding Officer at ROBYN, he employs story every day in redefining this growing business. While story is an exciting topic for marketers, it’s also misunderstood. I couldn’t wait to unpack story — why it matters and how we can use it more — with Bobby on this week’s episode of the On Brand podcast.  About Bobby Lehew Bobby Lehew is the Chief Branding Officer at ROBYN, a branded products fulfillment company that creates and distributes promotional products, corporate apparel, and printed materials through e-commerce company stores. Robyn’s achievements include being recognized three years in a row by Inc. magazine as one of the 5,000 fastest growing private companies in the US, numerous industry awards, an Addy, and being featured twice in the $20 billion promotional industry as one of the top fifty “Best Places to Work.” Bobby is a national speaker on topics related to B2B marketing and, as an ardent bibliophile, loves a world where business marketing and storytelling make story-selling magic. As We Wrap … Before we go, I want to flip the microphone around to our community … Erika Krukowski gave us a shout on Twitter about our recent episode focused on brand personality and purpose featuring Nathan Sinsabaugh. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As Chief Branding Officer at ROBYN, he employs story every day in redefining this growing business. While story is an exciting topic for marketers, it’s also misunderstood. I couldn’t wait to unpack story — why it matters and how we can use it more — with Bobby on this week’s episode of the On Brand podcast. 

About Bobby Lehew

Bobby Lehew is the Chief Branding Officer at ROBYN, a branded products fulfillment company that creates and distributes promotional products, corporate apparel, and printed materials through e-commerce company stores. Robyn’s achievements include being recognized three years in a row by Inc. magazine as one of the 5,000 fastest growing private companies in the US, numerous industry awards, an Addy, and being featured twice in the $20 billion promotional industry as one of the top fifty “Best Places to Work.” Bobby is a national speaker on topics related to B2B marketing and, as an ardent bibliophile, loves a world where business marketing and storytelling make story-selling magic.

As We Wrap …

Before we go, I want to flip the microphone around to our community … Erika Krukowski gave us a shout on Twitter about our recent episode focused on brand personality and purpose featuring Nathan Sinsabaugh. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2362 no Aaron Draplin on Design https://traffic.libsyn.com/secure/onbrand/Aaron_Draplin_On_Brand.mp3 “Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today, Aaron Draplin has a thing or two to say about brands. This past week, Draplin was in Iowa City on his fall tour “Tall Tales from a Large Man,” which he presented at the University of Iowa. I was fortunate enough to be able to chat with him after his workshop and before his evening lecture about identity and the new dynamics at play today.  About Aaron Draplin Hailing from the mighty Pacific Northwest (but a Midwesterner at heart), Aaron Draplin is one of the most unique and outspoken designers working today. The Draplin Design Co. proudly rolls up its sleeves on print, identity, web development (or not web — if you listen to the first thing out of his mouth during the interview), illustration and Gocco muscle projects. They make stuff for Field Notes, Esquire, Nike, Wired, Timberline, Ford Motor Company, Woolrich and even the Obama Administration, among many others. The DDC motto is simple: “Work hard. Do good work. For good people.” As We Wrap … Before we go, I want to flip the microphone around to our community … This week I have to thank Bradley Dicharry at the University of Iowa’s School of Art and Art History for making this week’s interview possible. Fun fact: Brad’s a longtime collaborator who’s helped us visualize our own brand at Brand Driven Digital. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Nov 2015 11:00:00 -0000 full Nick Westergaard “Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today,  has a thing or two to say about brands. This past... “Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today, Aaron Draplin has a thing or two to say about brands. This past week, Draplin was in Iowa City on his fall tour “Tall Tales from a Large Man,” which he presented at the University of Iowa. I was fortunate enough to be able to chat with him after his workshop and before his evening lecture about identity and the new dynamics at play today.  About Aaron Draplin Hailing from the mighty Pacific Northwest (but a Midwesterner at heart), Aaron Draplin is one of the most unique and outspoken designers working today. The Draplin Design Co. proudly rolls up its sleeves on print, identity, web development (or not web — if you listen to the first thing out of his mouth during the interview), illustration and Gocco muscle projects. They make stuff for Field Notes, Esquire, Nike, Wired, Timberline, Ford Motor Company, Woolrich and even the Obama Administration, among many others. The DDC motto is simple: “Work hard. Do good work. For good people.” As We Wrap … Before we go, I want to flip the microphone around to our community … This week I have to thank Bradley Dicharry at the University of Iowa’s School of Art and Art History for making this week’s interview possible. Fun fact: Brad’s a longtime collaborator who’s helped us visualize our own brand at Brand Driven Digital. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today, Aaron Draplin has a thing or two to say about brands. This past week, Draplin was in Iowa City on his fall tour “Tall Tales from a Large Man,” which he presented at the University of Iowa. I was fortunate enough to be able to chat with him after his workshop and before his evening lecture about identity and the new dynamics at play today. 

About Aaron Draplin

Hailing from the mighty Pacific Northwest (but a Midwesterner at heart), Aaron Draplin is one of the most unique and outspoken designers working today. The Draplin Design Co. proudly rolls up its sleeves on print, identity, web development (or not web — if you listen to the first thing out of his mouth during the interview), illustration and Gocco muscle projects. They make stuff for Field Notes, Esquire, Nike, Wired, Timberline, Ford Motor Company, Woolrich and even the Obama Administration, among many others.

The DDC motto is simple: “Work hard. Do good work. For good people.”

As We Wrap …

Before we go, I want to flip the microphone around to our community … This week I have to thank Bradley Dicharry at the University of Iowa’s School of Art and Art History for making this week’s interview possible. Fun fact: Brad’s a longtime collaborator who’s helped us visualize our own brand at Brand Driven Digital.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3330 no Social Sound Bite: We’re Spending More Time on More Social Networks https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-36.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social networking, GlobalWebIndex notes that we’re spending more time on social media — on average 1.77 hours per day! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Aaron Draplin of Draplin Design Co. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 13 Nov 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social networking, GlobalWebIndex notes that we’re spending more time on social media — on average 1.77 hours per day! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Aaron Draplin of Draplin Design Co. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social networking, GlobalWebIndex notes that we’re spending more time on social media — on average 1.77 hours per day! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Aaron Draplin of Draplin Design Co.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 235 no Developing Brands with Purpose and Personality with Nathan Sinsabaugh https://traffic.libsyn.com/secure/onbrand/Nathan_Sinsabaugh_On_Brand.mp3 “Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, Nathan Sinsabaugh has spent his career bringing design thinking and innovation to applications outside of a traditional design context. Along the way, he’s worked to infuse B2B brands with more personality and purpose. I couldn’t wait to discuss all of this with Nathan on this week’s episode of the On Brand podcast. About Nathan Sinsabaugh As President of Studio Science—an Indianapolis based design and innovation consultancy—Nathan leads an amazing team of designers, developers, writers, and strategists that are helping enterprise-focused tech-companies design and build the new generation of digital business products and services. Central to Studio Science’s work are the beliefs that true insights only come from a genuine understanding of people, and that purposefully crafted brands have the power to unite teams, transform cultures, and produce truly meaningful outcomes. As We Wrap … Before we go, I want to flip the microphone around to our community … Speaking of agencies … Drew McLellan of the Agency Management Institute just launched a great podcast — Build a Better Agency. His first guests include Scott Monty, Jason Falls, and Peter Levitan. In addition to being an upcoming guest, I’ve also listened every episode and learned something each time. Check it out here! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Nov 2015 11:00:00 -0000 full Nick Westergaard “Most brands don’t risk enough — there’s too much jargon and too little personality.” “Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, Nathan Sinsabaugh has spent his career bringing design thinking and innovation to applications outside of a traditional design context. Along the way, he’s worked to infuse B2B brands with more personality and purpose. I couldn’t wait to discuss all of this with Nathan on this week’s episode of the On Brand podcast. About Nathan Sinsabaugh As President of Studio Science—an Indianapolis based design and innovation consultancy—Nathan leads an amazing team of designers, developers, writers, and strategists that are helping enterprise-focused tech-companies design and build the new generation of digital business products and services. Central to Studio Science’s work are the beliefs that true insights only come from a genuine understanding of people, and that purposefully crafted brands have the power to unite teams, transform cultures, and produce truly meaningful outcomes. As We Wrap … Before we go, I want to flip the microphone around to our community … Speaking of agencies … Drew McLellan of the Agency Management Institute just launched a great podcast — Build a Better Agency. His first guests include Scott Monty, Jason Falls, and Peter Levitan. In addition to being an upcoming guest, I’ve also listened every episode and learned something each time. Check it out here! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, Nathan Sinsabaugh has spent his career bringing design thinking and innovation to applications outside of a traditional design context. Along the way, he’s worked to infuse B2B brands with more personality and purpose. I couldn’t wait to discuss all of this with Nathan on this week’s episode of the On Brand podcast.

About Nathan Sinsabaugh

As President of Studio Science—an Indianapolis based design and innovation consultancy—Nathan leads an amazing team of designers, developers, writers, and strategists that are helping enterprise-focused tech-companies design and build the new generation of digital business products and services.

Central to Studio Science’s work are the beliefs that true insights only come from a genuine understanding of people, and that purposefully crafted brands have the power to unite teams, transform cultures, and produce truly meaningful outcomes.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Speaking of agencies … Drew McLellan of the Agency Management Institute just launched a great podcast — Build a Better Agency. His first guests include Scott Monty, Jason Falls, and Peter Levitan. In addition to being an upcoming guest, I’ve also listened every episode and learned something each time. Check it out here!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2831 no Social Sound Bite: Is Facebook Use Down?!? https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-35.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting original content less. While this may not seem like a big deal it could lead to a less engaging social experience which could threaten Facebook’s emerging ad network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Nathan Sinsabaugh. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 06 Nov 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting original content less. While this may not seem like a big deal it could lead to a less engaging social experience which could threaten Facebook’s emerging ad network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Nathan Sinsabaugh. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting original content less. While this may not seem like a big deal it could lead to a less engaging social experience which could threaten Facebook’s emerging ad network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Nathan Sinsabaugh.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 288 no What Makes a Great Brand with Denise Lee Yohn https://traffic.libsyn.com/secure/onbrand/Denise_Lee_Yohn_On_Brand.mp3 “Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences examines the principles of her first book at work in the restaurant and retail industry. I couldn’t wait to discuss great brands, extraordinary experiences, and more this week with Denise Lee Yohn. About Denise Lee Yohn Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Sean Carpenter gave us a shout on Twitter about our recent episode focused on brand constraints and creativity featuring Joe Pulizzi. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!   Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Nov 2015 11:00:00 -0000 full Nick Westergaard What Makes a Great Brand with Denise Lee Yohn “Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences examines the principles of her first book at work in the restaurant and retail industry. I couldn’t wait to discuss great brands, extraordinary experiences, and more this week with Denise Lee Yohn. About Denise Lee Yohn Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Sean Carpenter gave us a shout on Twitter about our recent episode focused on brand constraints and creativity featuring Joe Pulizzi. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!   Learn more about your ad choices. Visit megaphone.fm/adchoices “Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences examines the principles of her first book at work in the restaurant and retail industry. I couldn’t wait to discuss great brands, extraordinary experiences, and more this week with Denise Lee Yohn.

About Denise Lee Yohn

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Sean Carpenter gave us a shout on Twitter about our recent episode focused on brand constraints and creativity featuring Joe Pulizzi. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2628 no How to Develop Fluid Brands with Marty Neumeier https://traffic.libsyn.com/secure/onbrand/Marty_Neumeier_On_Brand.mp3 “Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeierhas spent his career studying, speaking, and writing about the shifts in brand building, design thinking, and business strategy. I couldn’t wait to chat with Neumeier about all of this on this week’s episode of the On Brand podcast. About Marty Neumeier Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The Brand Flip, lays out a new process for building brands in an age of social media and customer dominance. In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently past guest Dorie Clark tweeted out a link to her episode on rebranding from earlier this year — the third one ever in the history of the podcast. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Oct 2015 10:00:00 -0000 full Nick Westergaard “Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, has spent his career studying,... “Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeierhas spent his career studying, speaking, and writing about the shifts in brand building, design thinking, and business strategy. I couldn’t wait to chat with Neumeier about all of this on this week’s episode of the On Brand podcast. About Marty Neumeier Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The Brand Flip, lays out a new process for building brands in an age of social media and customer dominance. In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently past guest Dorie Clark tweeted out a link to her episode on rebranding from earlier this year — the third one ever in the history of the podcast. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeierhas spent his career studying, speaking, and writing about the shifts in brand building, design thinking, and business strategy. I couldn’t wait to chat with Neumeier about all of this on this week’s episode of the On Brand podcast.

About Marty Neumeier

Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The Brand Flip, lays out a new process for building brands in an age of social media and customer dominance.

In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.

Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Recently past guest Dorie Clark tweeted out a link to her episode on rebranding from earlier this year — the third one ever in the history of the podcast. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2881 no Why Your Brand Has to Align with Your Audience’s Personal Brand https://traffic.libsyn.com/secure/onbrand/David_Perlmutter_On_Brand.mp3 “You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends a lot of his time studying, speaking, teaching, and writing about the inflection point we face in building brands and developing audience. Specifically, the relationship between the two. I couldn’t wait to talk with David about all of this on this week’s episode of the On Brand podcast. About David D. Perlmutter David D. Perlmutter is a professor at and Dean of the College of Media and Communication at Texas Tech University. He received his BA (’85) and MA (’91) from the University of Pennsylvania Annenberg School for Communication and his Ph.D. (’96) from the University of Minnesota. Perlmutter is the author or editor of nine books on political communication, war, and persuasion. He has also written several dozen research articles for academic journals as well as more than 250 essays for U.S. and international newspapers and magazines such as Campaigns & Elections, Christian Science Monitor, Editor & Publisher, Los Angeles Times, MSNBC.com., Philadelphia Inquirer, and USA Today. Perlmutter has been interviewed by most major news networks and newspapers, from The New York Times to CNN, ABC, and The Daily Show. He regularly speaks at industry, academic, and government meetings and runs workshops on personal and institutional branding via social media and on promotion and tenure in academia. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Andrew Webergave us a shout on Twitter about our recent episode focused on employee advocacy featuring Greg Tirico. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Oct 2015 10:00:00 -0000 full Nick Westergaard “You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University,  spends a lot of his time studying, speaking,... “You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends a lot of his time studying, speaking, teaching, and writing about the inflection point we face in building brands and developing audience. Specifically, the relationship between the two. I couldn’t wait to talk with David about all of this on this week’s episode of the On Brand podcast. About David D. Perlmutter David D. Perlmutter is a professor at and Dean of the College of Media and Communication at Texas Tech University. He received his BA (’85) and MA (’91) from the University of Pennsylvania Annenberg School for Communication and his Ph.D. (’96) from the University of Minnesota. Perlmutter is the author or editor of nine books on political communication, war, and persuasion. He has also written several dozen research articles for academic journals as well as more than 250 essays for U.S. and international newspapers and magazines such as Campaigns & Elections, Christian Science Monitor, Editor & Publisher, Los Angeles Times, MSNBC.com., Philadelphia Inquirer, and USA Today. Perlmutter has been interviewed by most major news networks and newspapers, from The New York Times to CNN, ABC, and The Daily Show. He regularly speaks at industry, academic, and government meetings and runs workshops on personal and institutional branding via social media and on promotion and tenure in academia. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Andrew Webergave us a shout on Twitter about our recent episode focused on employee advocacy featuring Greg Tirico. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends a lot of his time studying, speaking, teaching, and writing about the inflection point we face in building brands and developing audience. Specifically, the relationship between the two. I couldn’t wait to talk with David about all of this on this week’s episode of the On Brand podcast.

About David D. Perlmutter

David D. Perlmutter is a professor at and Dean of the College of Media and Communication at Texas Tech University. He received his BA (’85) and MA (’91) from the University of Pennsylvania Annenberg School for Communication and his Ph.D. (’96) from the University of Minnesota. Perlmutter is the author or editor of nine books on political communication, war, and persuasion. He has also written several dozen research articles for academic journals as well as more than 250 essays for U.S. and international newspapers and magazines such as Campaigns & Elections, Christian Science Monitor, Editor & Publisher, Los Angeles Times, MSNBC.com., Philadelphia Inquirer, and USA Today.

Perlmutter has been interviewed by most major news networks and newspapers, from The New York Times to CNN, ABC, and The Daily Show. He regularly speaks at industry, academic, and government meetings and runs workshops on personal and institutional branding via social media and on promotion and tenure in academia.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Andrew Webergave us a shout on Twitter about our recent episode focused on employee advocacy featuring Greg Tirico. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2985 no Social Sound Bite: Twitter’s Identity Crisis + #SocialBrand15 Sneak Peek https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-34.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character limit. We also discussed the upcoming Social Brand Forum. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to David Perlmutter of Texas Tech University. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 09 Oct 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character limit. We also discussed the upcoming Social Brand Forum. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to David Perlmutter of Texas Tech University. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character limit. We also discussed the upcoming Social Brand Forum. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to David Perlmutter of Texas Tech University.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 301 no Using Employee Advocacy to Strengthen Brands with Greg Tirico https://traffic.libsyn.com/secure/onbrand/Greg_Tirico_On_Brand.mp3 “Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tiricospends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout Social, Greg is leading the development of the social engagement platform’s first stand-alone brand extension, Bambu. We discussed the power and potential of employee advocacy on this week’s episode of the On Brand podcast. About Greg Tirico Greg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. From brand building to paid search activities, social media to communications programs, Greg brings 20 years of experience to his role at Sprout Social. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Gary McIntire gave us a shout on Twitter about our recent episode focused on the role company culture plays in branding featuring Amber Naslund. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Oct 2015 10:00:00 -0000 full Nick Westergaard “Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what spends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout... “Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tiricospends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout Social, Greg is leading the development of the social engagement platform’s first stand-alone brand extension, Bambu. We discussed the power and potential of employee advocacy on this week’s episode of the On Brand podcast. About Greg Tirico Greg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. From brand building to paid search activities, social media to communications programs, Greg brings 20 years of experience to his role at Sprout Social. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Gary McIntire gave us a shout on Twitter about our recent episode focused on the role company culture plays in branding featuring Amber Naslund. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tiricospends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout Social, Greg is leading the development of the social engagement platform’s first stand-alone brand extension, Bambu. We discussed the power and potential of employee advocacy on this week’s episode of the On Brand podcast.

About Greg Tirico

Greg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. From brand building to paid search activities, social media to communications programs, Greg brings 20 years of experience to his role at Sprout Social. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Gary McIntire gave us a shout on Twitter about our recent episode focused on the role company culture plays in branding featuring Amber Naslund. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2624 no Designing the Customer Experience with Justine Jordan https://traffic.libsyn.com/secure/onbrand/Justine_Jordan_On_Brand.mp3 “So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordanand I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with Justine about email, lists, landing pages, and everything in between. About Justine Jordan Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently Jeff Echolsgave us a shout on Twitter about our recent episode focused on brand constraints inspiring creativity featuring Joe Pulizzi of the Content Marketing Institute. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Sep 2015 10:00:00 -0000 full Nick Westergaard “So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ and I spent a lot of time talking about mapping the customer journey and designing intentional... “So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordanand I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with Justine about email, lists, landing pages, and everything in between. About Justine Jordan Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently Jeff Echolsgave us a shout on Twitter about our recent episode focused on brand constraints inspiring creativity featuring Joe Pulizzi of the Content Marketing Institute. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordanand I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with Justine about email, lists, landing pages, and everything in between.

About Justine Jordan

Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Recently Jeff Echolsgave us a shout on Twitter about our recent episode focused on brand constraints inspiring creativity featuring Joe Pulizzi of the Content Marketing Institute. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2452 no Digital Branding in a Regulated Industry at Allianz https://traffic.libsyn.com/secure/onbrand/Kary_Delaria_On_Brand.mp3 “Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time navigating the engaging yet challenging waters of digital marketing in a regulated industry. This week, she took some time to talk to us about brand ambassadors, compliance, and more on the On Brand podcast. About Kary Delaria Kary is the Social Media Manager at Allianz, overseeing and managing all aspects of the Fortune 100 brand’s corporate social media channels – from strategy to content to community engagement. This work has been the recipient of both the Allianz Project Team of the Year and Sabre awards. With 15 years of experience in public relations, media relations and marketing communication, Kary has helped clients from a wide range of industries develop and manage their brand’s online presence and reputation through a combination of social media analysis, monitoring and community engagement. Driven by a passion for digital ethnography, Kary explores the “whys” and “hows” that inspire people to talk and share online, then guides brands in leveraging the data to develop and refine effective marketing and communications strategies. As a national speaker, Kary has shared her expertise on social media, marketing, and digital communications at conferences and events such as the Online Marketing Summit, the Radian6 Social User Conference, Y’all Connect, and the Social Brand Forum. As We Wrap … Before we go, I want to flip the microphone around to our listeners … This week I’m giving a shoutout to APSIS, who is hosting me in Stockholm, Sweden, where I’ll be keynoting their Email Marketing Evolved conference. Thanks APSIS! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Sep 2015 10:00:00 -0000 full Nick Westergaard “Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what  uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time... “Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time navigating the engaging yet challenging waters of digital marketing in a regulated industry. This week, she took some time to talk to us about brand ambassadors, compliance, and more on the On Brand podcast. About Kary Delaria Kary is the Social Media Manager at Allianz, overseeing and managing all aspects of the Fortune 100 brand’s corporate social media channels – from strategy to content to community engagement. This work has been the recipient of both the Allianz Project Team of the Year and Sabre awards. With 15 years of experience in public relations, media relations and marketing communication, Kary has helped clients from a wide range of industries develop and manage their brand’s online presence and reputation through a combination of social media analysis, monitoring and community engagement. Driven by a passion for digital ethnography, Kary explores the “whys” and “hows” that inspire people to talk and share online, then guides brands in leveraging the data to develop and refine effective marketing and communications strategies. As a national speaker, Kary has shared her expertise on social media, marketing, and digital communications at conferences and events such as the Online Marketing Summit, the Radian6 Social User Conference, Y’all Connect, and the Social Brand Forum. As We Wrap … Before we go, I want to flip the microphone around to our listeners … This week I’m giving a shoutout to APSIS, who is hosting me in Stockholm, Sweden, where I’ll be keynoting their Email Marketing Evolved conference. Thanks APSIS! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time navigating the engaging yet challenging waters of digital marketing in a regulated industry. This week, she took some time to talk to us about brand ambassadors, compliance, and more on the On Brand podcast.

About Kary Delaria

Kary is the Social Media Manager at Allianz, overseeing and managing all aspects of the Fortune 100 brand’s corporate social media channels – from strategy to content to community engagement. This work has been the recipient of both the Allianz Project Team of the Year and Sabre awards.

With 15 years of experience in public relations, media relations and marketing communication, Kary has helped clients from a wide range of industries develop and manage their brand’s online presence and reputation through a combination of social media analysis, monitoring and community engagement. Driven by a passion for digital ethnography, Kary explores the “whys” and “hows” that inspire people to talk and share online, then guides brands in leveraging the data to develop and refine effective marketing and communications strategies.

As a national speaker, Kary has shared her expertise on social media, marketing, and digital communications at conferences and events such as the Online Marketing Summit, the Radian6 Social User Conference, Y’all Connect, and the Social Brand Forum.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

This week I’m giving a shoutout to APSIS, who is hosting me in Stockholm, Sweden, where I’ll be keynoting their Email Marketing Evolved conference. Thanks APSIS!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2430 no Social Sound Bite: A Facebook Dislike Button? What the What?! https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-33.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called this a Facebook dislike button, the truth is that it’s likely to be much more complicated than that. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Kary Delaria of Allianz. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 18 Sep 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called this a Facebook dislike button, the truth is that it’s likely to be much more complicated than that. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Kary Delaria of Allianz. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called this a Facebook dislike button, the truth is that it’s likely to be much more complicated than that. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Kary Delaria of Allianz.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 317 no How Culture Impacts Brand Building with Amber Naslund https://traffic.libsyn.com/secure/onbrand/Amber_Naslund_On_Brand.mp3 “This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people — both internally and externally — now have on brands. Before Amber joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with her about the role that company culture and social intelligence plays on building brands today. About Amber Naslund Amber is the SVP Marketing for Sysomos, a global leader in social intelligence. She’s a dynamic communications strategist with deep experience with and passion for the emergence of social business. Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion-dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands. As an entrepreneur and executive, she has advised Fortune 500 companies – like L’Oreal, American Express, AMD, Dell, Avaya, CDW, Kraft Foods and Coca-Cola – as well as their executives on social business strategy and new workforce culture. Amber is also the co-author of the best-selling social business book The Now Revolution. She delivers dozens of keynote speeches on corporate culture, social business, and communication at industry conferences and private events every year. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently Mary Tamaki-Green gave us a shout on Twitter about our recent episode focused on employee engagement featuring Siegel+Gale’s Thom Wyatt. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 14 Sep 2015 10:00:00 -0000 full Nick Westergaard “This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution,  understands the impact people — both internally and externally... “This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people — both internally and externally — now have on brands. Before Amber joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with her about the role that company culture and social intelligence plays on building brands today. About Amber Naslund Amber is the SVP Marketing for Sysomos, a global leader in social intelligence. She’s a dynamic communications strategist with deep experience with and passion for the emergence of social business. Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion-dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands. As an entrepreneur and executive, she has advised Fortune 500 companies – like L’Oreal, American Express, AMD, Dell, Avaya, CDW, Kraft Foods and Coca-Cola – as well as their executives on social business strategy and new workforce culture. Amber is also the co-author of the best-selling social business book The Now Revolution. She delivers dozens of keynote speeches on corporate culture, social business, and communication at industry conferences and private events every year. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently Mary Tamaki-Green gave us a shout on Twitter about our recent episode focused on employee engagement featuring Siegel+Gale’s Thom Wyatt. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people — both internally and externally — now have on brands. Before Amber joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with her about the role that company culture and social intelligence plays on building brands today.

About Amber Naslund

Amber is the SVP Marketing for Sysomos, a global leader in social intelligence. She’s a dynamic communications strategist with deep experience with and passion for the emergence of social business. Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion-dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands.

As an entrepreneur and executive, she has advised Fortune 500 companies – like L’Oreal, American Express, AMD, Dell, Avaya, CDW, Kraft Foods and Coca-Cola – as well as their executives on social business strategy and new workforce culture.

Amber is also the co-author of the best-selling social business book The Now Revolution. She delivers dozens of keynote speeches on corporate culture, social business, and communication at industry conferences and private events every year.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Recently Mary Tamaki-Green gave us a shout on Twitter about our recent episode focused on employee engagement featuring Siegel+Gale’s Thom Wyatt. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2697 no Social Sound Bite: New Facebook Page Features Help Admins https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-32.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping and services tabs for easy discovery. Facebook also announced new commenting features including saved replies and reply privately. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Facebook is turning Pages into an online mall (Mashable) Don’t forget to register for the upcoming Social Brand Forum! Learn more and register now. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Amber Naslund of Sysomos. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 11 Sep 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping and services tabs for easy discovery. Facebook also announced new commenting features including saved replies and reply privately. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Facebook is turning Pages into an online mall (Mashable) Don’t forget to register for the upcoming Social Brand Forum! Learn more and register now. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Amber Naslund of Sysomos. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping and services tabs for easy discovery. Facebook also announced new commenting features including saved replies and reply privately. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Amber Naslund of Sysomos.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 344 no Why Brand Constraints Inspire Creativity with Joe Pulizzi https://traffic.libsyn.com/secure/onbrand/Joe_Pulizzi_On_Brand_-_9315_3.09_PM.mp3 “It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is Joe Pulizzi, founder of the Content Marketing Institute, author of the new book Content Inc., and lover of the color orange. In the midst of hosting Content Marketing World, where he’s launching a new book and a documentary, Joe took a few moments to be “On Brand.” About Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe’s last book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His new book, Content Inc., will be released in September 2015. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.” If you ever meet him in person, he’ll be wearing orange. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend and past guest of the show Marc Hershon gave us a shout on Twitter as he was traveling in the Far East. Safe travels, Marc! Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Sep 2015 10:00:00 -0000 full Nick Westergaard “It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is ,... “It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is Joe Pulizzi, founder of the Content Marketing Institute, author of the new book Content Inc., and lover of the color orange. In the midst of hosting Content Marketing World, where he’s launching a new book and a documentary, Joe took a few moments to be “On Brand.” About Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe’s last book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His new book, Content Inc., will be released in September 2015. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.” If you ever meet him in person, he’ll be wearing orange. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend and past guest of the show Marc Hershon gave us a shout on Twitter as he was traveling in the Far East. Safe travels, Marc! Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is Joe Pulizzi, founder of the Content Marketing Institute, author of the new book Content Inc., and lover of the color orange. In the midst of hosting Content Marketing World, where he’s launching a new book and a documentary, Joe took a few moments to be “On Brand.”

About Joe Pulizzi

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.

Joe’s last book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His new book, Content Inc., will be released in September 2015. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing.

Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.” If you ever meet him in person, he’ll be wearing orange.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Recently our friend and past guest of the show Marc Hershon gave us a shout on Twitter as he was traveling in the Far East. Safe travels, Marc! Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3207 no Social Sound Bite: Instagram Says It’s No Longer Hip to Be Square https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-31.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters and square photos. But that’s about to change. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Instagram breaks out of the square (CNN Money). New, stretched-out Instagram means more (and possibly lazier) ads (Mashable). Don’t forget to register for the upcoming Social Brand Forum! Learn more and register now. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Joe Pulizzi of the Content Marketing Institute. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 04 Sep 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters and square photos. But that’s about to change. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Instagram breaks out of the square (CNN Money). New, stretched-out Instagram means more (and possibly lazier) ads (Mashable). Don’t forget to register for the upcoming Social Brand Forum! Learn more and register now. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Joe Pulizzi of the Content Marketing Institute. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters and square photos. But that’s about to change. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Joe Pulizzi of the Content Marketing Institute.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 327 no Being a Brand Editor with Gaggle’s Rob Yoegel https://traffic.libsyn.com/secure/onbrand/Rob_Yoegel_On_Brand_.mp3 “There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational technology, Rob Yoegel has navigated many different customer profiles across many industries. This week on the On Brand podcast, Gaggle’s VP of Marketing shares why we should all think of ourselves as brand editors. About Rob Yoegel Rob Yoegel is a marketing leader, Internet pro, content strategist, corporate storyteller, and brand editor. He’s Vice President of Marketing at Gaggle, where he leads all marketing initiatives for the K-12-focused learning management system and its subsidiary, Authority, promoting a consistent brand message, engagement, sales, customer retention and positive customer behavior. A creative visionary, content strategist, skilled writer, digital publishing professional, effective communicator, and marketer who embraces and enjoys new technology, Rob developed an award-winning content marketing program, and spent more than a decade building successful content, sales and marketing initiatives for a business-to-business and consumer enthusiast publishing company. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 31 Aug 2015 10:00:00 -0000 full Nick Westergaard “There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational... “There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational technology, Rob Yoegel has navigated many different customer profiles across many industries. This week on the On Brand podcast, Gaggle’s VP of Marketing shares why we should all think of ourselves as brand editors. About Rob Yoegel Rob Yoegel is a marketing leader, Internet pro, content strategist, corporate storyteller, and brand editor. He’s Vice President of Marketing at Gaggle, where he leads all marketing initiatives for the K-12-focused learning management system and its subsidiary, Authority, promoting a consistent brand message, engagement, sales, customer retention and positive customer behavior. A creative visionary, content strategist, skilled writer, digital publishing professional, effective communicator, and marketer who embraces and enjoys new technology, Rob developed an award-winning content marketing program, and spent more than a decade building successful content, sales and marketing initiatives for a business-to-business and consumer enthusiast publishing company. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational technology, Rob Yoegel has navigated many different customer profiles across many industries. This week on the On Brand podcast, Gaggle’s VP of Marketing shares why we should all think of ourselves as brand editors.

About Rob Yoegel

Rob Yoegel is a marketing leader, Internet pro, content strategist, corporate storyteller, and brand editor. He’s Vice President of Marketing at Gaggle, where he leads all marketing initiatives for the K-12-focused learning management system and its subsidiary, Authority, promoting a consistent brand message, engagement, sales, customer retention and positive customer behavior.

A creative visionary, content strategist, skilled writer, digital publishing professional, effective communicator, and marketer who embraces and enjoys new technology, Rob developed an award-winning content marketing program, and spent more than a decade building successful content, sales and marketing initiatives for a business-to-business and consumer enthusiast publishing company.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2638 no Social Sound Bite: Instagram & Pinterest Up, Twitter & LinkedIn Flat https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-30.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they started tracking while Twitter and LinkedIn use is flat year on year. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Growth at LinkedIn and Twitter has slammed to a halt in the US (Business Insider). Here’s the full study from Pew Research Center (Pew). We also announced the full agenda for this fall’s Social Brand Forum. Learn more and register now. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Rob Yoegel of Gaggle. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 28 Aug 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they started tracking while Twitter and LinkedIn use is flat year on year. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Growth at LinkedIn and Twitter has slammed to a halt in the US (Business Insider). Here’s the full study from Pew Research Center (Pew). We also announced the full agenda for this fall’s Social Brand Forum. Learn more and register now. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Rob Yoegel of Gaggle. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they started tracking while Twitter and LinkedIn use is flat year on year. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Rob Yoegel of Gaggle.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 311 no How Realtime Branding Is Possible with Insights from Zignal Labs https://traffic.libsyn.com/secure/onbrand/Tim_Hayden_and_DJ_Waldow_On_Brand.mp3 “Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and DJ Waldow. These two innovative marketers have joined forces as part of the team at Zignal Labs, a realtime digital story-tracking platform. I couldn’t wait to learn about the realtime branding possibilities, politics, and everything in between from Tim and DJ. About Tim Hayden and DJ Waldow With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founder of new ventures such as NION Interactive, GamePlan, and 44Doors and a catalyst for innovative change within some of the world’s largest brands. Along with past guest Tom Webster, he’s the co-author of The Mobile Commerce Revolution. DJ Waldow is an alumnus of the University of Michigan, a knowledge craver, a sponge, and a lover of beer, coffee and people. He’s also a seasoned digital marketing pro with a career that’s taken him from Bronto to Blue Sky Factory to Marketo. With Jason Falls he’s also co-author of The Rebel’s Guide to Email Marketing. DJ was also my co-host on my first podcasting venture, The Work Talk Show. Tim and DJ have recently joined forces to lead marketing and brand building at Zignal Labs, serving as VP of Marketing and Director of Marketing respectively. Zignal Labs is a realtime, cross media story-tracking platform that enables brands to quickly spot trends, see relevant stories unfold, and take action. Brands who use the Zignal Labs platform include Bacardi, Citrix, and HP. Those interested in Zignal can learn first hand at the Social Brand Forum this October in Iowa City, Iowa, where Zignal joins us as a sponsor. Tim and DJ will be on hand to share real-time insights from the event. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently Kogan Page Marketing gave us a shout on Twitter about our recent episode focused on luxury branding featuring JP Kuehlwein. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 24 Aug 2015 10:00:00 -0000 full Nick Westergaard “Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends,  and . These two innovative marketers have joined forces as part of... “Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and DJ Waldow. These two innovative marketers have joined forces as part of the team at Zignal Labs, a realtime digital story-tracking platform. I couldn’t wait to learn about the realtime branding possibilities, politics, and everything in between from Tim and DJ. About Tim Hayden and DJ Waldow With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founder of new ventures such as NION Interactive, GamePlan, and 44Doors and a catalyst for innovative change within some of the world’s largest brands. Along with past guest Tom Webster, he’s the co-author of The Mobile Commerce Revolution. DJ Waldow is an alumnus of the University of Michigan, a knowledge craver, a sponge, and a lover of beer, coffee and people. He’s also a seasoned digital marketing pro with a career that’s taken him from Bronto to Blue Sky Factory to Marketo. With Jason Falls he’s also co-author of The Rebel’s Guide to Email Marketing. DJ was also my co-host on my first podcasting venture, The Work Talk Show. Tim and DJ have recently joined forces to lead marketing and brand building at Zignal Labs, serving as VP of Marketing and Director of Marketing respectively. Zignal Labs is a realtime, cross media story-tracking platform that enables brands to quickly spot trends, see relevant stories unfold, and take action. Brands who use the Zignal Labs platform include Bacardi, Citrix, and HP. Those interested in Zignal can learn first hand at the Social Brand Forum this October in Iowa City, Iowa, where Zignal joins us as a sponsor. Tim and DJ will be on hand to share real-time insights from the event. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently Kogan Page Marketing gave us a shout on Twitter about our recent episode focused on luxury branding featuring JP Kuehlwein. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and DJ Waldow. These two innovative marketers have joined forces as part of the team at Zignal Labs, a realtime digital story-tracking platform. I couldn’t wait to learn about the realtime branding possibilities, politics, and everything in between from Tim and DJ.

About Tim Hayden and DJ Waldow

With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founder of new ventures such as NION Interactive, GamePlan, and 44Doors and a catalyst for innovative change within some of the world’s largest brands. Along with past guest Tom Webster, he’s the co-author of The Mobile Commerce Revolution.

DJ Waldow is an alumnus of the University of Michigan, a knowledge craver, a sponge, and a lover of beer, coffee and people. He’s also a seasoned digital marketing pro with a career that’s taken him from Bronto to Blue Sky Factory to Marketo. With Jason Falls he’s also co-author of The Rebel’s Guide to Email Marketing. DJ was also my co-host on my first podcasting venture, The Work Talk Show. Tim and DJ have recently joined forces to lead marketing and brand building at Zignal Labs, serving as VP of Marketing and Director of Marketing respectively.

Zignal Labs is a realtime, cross media story-tracking platform that enables brands to quickly spot trends, see relevant stories unfold, and take action. Brands who use the Zignal Labs platform include Bacardi, Citrix, and HP. Those interested in Zignal can learn first hand at the Social Brand Forum this October in Iowa City, Iowa, where Zignal joins us as a sponsor. Tim and DJ will be on hand to share real-time insights from the event.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Recently Kogan Page Marketing gave us a shout on Twitter about our recent episode focused on luxury branding featuring JP Kuehlwein. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2774 no Social Sound Bite: Air Force Warns That “Loose Tweets Destroy Fleets” https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-29.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the Air Force has repurposed this message for the social age, warning service men and women that “loose tweets destroy fleets.” Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Air Force ‘Loose Tweets’ slogan warns of social media dangers (Stars and Stripes). And here’s a bit of history and background on the original propaganda campaign “Loose lips sink ships”(Wikipedia). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Tim Hayden and DJ Waldow of Zignal Labs. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 21 Aug 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the Air Force has repurposed this message for the social age, warning service men and women that “loose tweets destroy fleets.” Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Air Force ‘Loose Tweets’ slogan warns of social media dangers (Stars and Stripes). And here’s a bit of history and background on the original propaganda campaign “Loose lips sink ships”(Wikipedia). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Tim Hayden and DJ Waldow of Zignal Labs. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the Air Force has repurposed this message for the social age, warning service men and women that “loose tweets destroy fleets.” Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Tim Hayden and DJ Waldow of Zignal Labs.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 371 no The Secret of the Suitsupply Brand Experience: Empowering People https://traffic.libsyn.com/secure/onbrand/Nish_de_Gruiter_On_Brand.mp3 “It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention and confounding many traditional industry expectations. I was fortunate to be joined this week by Nish de Gruiter, the self described Market Maker of Suitsupply. About Nish de Gruiter Formally employed with Brunello Cucinelli, Suitsupply’s Vice President and Market Maker, 30-year-old Nish de Gruiter, was instrumental in bringing Suitsupply to the US, with the opening of its flagship store in New York City’s Soho neighborhood in June 2011. Just four years later, Suitsupply has increased to 16 stores across the country. Suitsupply is a market-defining men’s fashion brand founded in 2000 in Amsterdam that’s showing strong international growth. In addition to their stores in the U.S., the company also has stores in the Netherlands, the United Kingdom, Italy, Germany, Belgium, Latvia, Lithuania, Belarus, Russia, and China. Suitsupply’s strength lies in a trusted formula: straight, to the point, and still personal — the ultimate combination of craftsmanship and flair. GQ Magazine said it best when they stated, “Well, it’s official. We’ve fallen for Suitsupply’s unmistakable brand of cool (at prices that will keep your credit card in similar shape).” As We Wrap … Before we go, I want to flip the microphone around to our listeners … This week I wanted to give a shout to Rob Yoegel, a great marketer, podcast listener, and future guest. Rob was also kind enough to feature me on a list of 13 marketers you should know. Thanks Rob! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 17 Aug 2015 10:00:00 -0000 full Nick Westergaard “It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot... “It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention and confounding many traditional industry expectations. I was fortunate to be joined this week by Nish de Gruiter, the self described Market Maker of Suitsupply. About Nish de Gruiter Formally employed with Brunello Cucinelli, Suitsupply’s Vice President and Market Maker, 30-year-old Nish de Gruiter, was instrumental in bringing Suitsupply to the US, with the opening of its flagship store in New York City’s Soho neighborhood in June 2011. Just four years later, Suitsupply has increased to 16 stores across the country. Suitsupply is a market-defining men’s fashion brand founded in 2000 in Amsterdam that’s showing strong international growth. In addition to their stores in the U.S., the company also has stores in the Netherlands, the United Kingdom, Italy, Germany, Belgium, Latvia, Lithuania, Belarus, Russia, and China. Suitsupply’s strength lies in a trusted formula: straight, to the point, and still personal — the ultimate combination of craftsmanship and flair. GQ Magazine said it best when they stated, “Well, it’s official. We’ve fallen for Suitsupply’s unmistakable brand of cool (at prices that will keep your credit card in similar shape).” As We Wrap … Before we go, I want to flip the microphone around to our listeners … This week I wanted to give a shout to Rob Yoegel, a great marketer, podcast listener, and future guest. Rob was also kind enough to feature me on a list of 13 marketers you should know. Thanks Rob! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention and confounding many traditional industry expectations. I was fortunate to be joined this week by Nish de Gruiter, the self described Market Maker of Suitsupply.

About Nish de Gruiter

Formally employed with Brunello Cucinelli, Suitsupply’s Vice President and Market Maker, 30-year-old Nish de Gruiter, was instrumental in bringing Suitsupply to the US, with the opening of its flagship store in New York City’s Soho neighborhood in June 2011. Just four years later, Suitsupply has increased to 16 stores across the country.

Suitsupply is a market-defining men’s fashion brand founded in 2000 in Amsterdam that’s showing strong international growth. In addition to their stores in the U.S., the company also has stores in the Netherlands, the United Kingdom, Italy, Germany, Belgium, Latvia, Lithuania, Belarus, Russia, and China. Suitsupply’s strength lies in a trusted formula: straight, to the point, and still personal — the ultimate combination of craftsmanship and flair.

GQ Magazine said it best when they stated, “Well, it’s official. We’ve fallen for Suitsupply’s unmistakable brand of cool (at prices that will keep your credit card in similar shape).”

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

This week I wanted to give a shout to Rob Yoegel, a great marketer, podcast listener, and future guest. Rob was also kind enough to feature me on a list of 13 marketers you should know. Thanks Rob!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2634 no Solving the Mysteries of Brand Strategy with Scott Monty https://traffic.libsyn.com/secure/onbrand/Scott_Monty_On_Brand.mp3 Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere. He’s also a leading digital marketing strategist and consultant at Scott Monty Strategies. On top of all of this, Scott is a speaker at this fall’s Social Brand Forum. I couldn’t wait to chat with him on this week’s episode of the On Brand Podcast. About Scott Monty Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, and GE Software. He is a board member of the American Marketing Association and an advisor for RPM Ventures in Ann Arbor and Palo Alto, My Dealer Service, and Crowd Companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend J. Alex Sánchez gave us a shout on Twitter about our recent episode focused on brand unity featuring Josh Miles. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 10 Aug 2015 10:00:00 -0000 full Nick Westergaard Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory  posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock... Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere. He’s also a leading digital marketing strategist and consultant at Scott Monty Strategies. On top of all of this, Scott is a speaker at this fall’s Social Brand Forum. I couldn’t wait to chat with him on this week’s episode of the On Brand Podcast. About Scott Monty Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, and GE Software. He is a board member of the American Marketing Association and an advisor for RPM Ventures in Ann Arbor and Palo Alto, My Dealer Service, and Crowd Companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend J. Alex Sánchez gave us a shout on Twitter about our recent episode focused on brand unity featuring Josh Miles. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere. He’s also a leading digital marketing strategist and consultant at Scott Monty Strategies. On top of all of this, Scott is a speaker at this fall’s Social Brand Forum. I couldn’t wait to chat with him on this week’s episode of the On Brand Podcast.

About Scott Monty

Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, and GE Software.

He is a board member of the American Marketing Association and an advisor for RPM Ventures in Ann Arbor and Palo Alto, My Dealer Service, and Crowd Companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Recently our friend J. Alex Sánchez gave us a shout on Twitter about our recent episode focused on brand unity featuring Josh Miles. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2807 no Social Sound Bite: Instagram Ads, HootSuite Integration on the Way https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-27.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were opening up their advertising API — a move that could put them ahead of Google and Twitter in display advertising. They also announced closer integration with HootSuite. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Instagram just made a major move that will turn it into a huge advertising business (Business Insider). Hootsuite Announces Instagram Integration (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Scott Monty of Scott Monty Strategies and a speaker at this fall’s Social Brand Forum. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 07 Aug 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were opening up their advertising API — a move that could put them ahead of Google and Twitter in display advertising. They also announced closer integration with HootSuite. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Instagram just made a major move that will turn it into a huge advertising business (Business Insider). Hootsuite Announces Instagram Integration (Social Media Today). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Scott Monty of Scott Monty Strategies and a speaker at this fall’s Social Brand Forum. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were opening up their advertising API — a move that could put them ahead of Google and Twitter in display advertising. They also announced closer integration with HootSuite. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Scott Monty of Scott Monty Strategies and a speaker at this fall’s Social Brand Forum.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 339 no Brand Unity vs. Uniformity with Josh Miles https://traffic.libsyn.com/secure/onbrand/Josh_Miles_On_Brand.mp3 “Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space that Josh Miles navigates every day. As principal of the Indianapolis-based firm MilesHerndon, he works with organizations of all sizes to build better brands. I couldn’t wait to get wonky with a fellow brand builder on this week’s episode of the On Brand podcast.  About Josh Miles Josh Miles is a caffeine and Twitter addict, and principal of the newly formed Indianapolis-based branding firm, MilesHerndon. His role consists of leading brand strategy, business development, and firm-wide marketing. Josh Miles speaks from coast to coast on branding, digital marketing, and social media, and is a past TEDx presenter. Josh was named as a 40 Under 40 honoree by the Indianapolis Business Journal, Delta Sigma Phi, and a 2015 ENR Midwest Top 20 Under 40. Josh is the author of the Content Marketing Institute book, Bold Brand. He serves on the board of directors for the Oasis Network, an international church planting and resourcing organization, and is the National Speaker Series chair for AAF Indianapolis. Josh is also involved in several other start-up tech companies based in Indianapolis. Prior to forming MilesHerndon, Josh ran Miles Design for nearly 13 years before deciding to join forces with another firm called Redwall. Josh has also served as an art director and as an adjunct faculty for IUPUI, Herron School of Art and Design, and the Art Institute of Indianapolis. Josh is a long-time member of AIGA (the professional association for design), serving three years as the Indianapolis chapter president. Josh is currently involved in SMPS, Verge, and Rainmakers. His unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs for keynote, guest lecture, and training exercises. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Mark Greenlaw gave us a shout on Twitter about our recent episode focused on brand storytelling featuring Park Howell. Thanks for listening Mark! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 03 Aug 2015 10:00:00 -0000 full Nick Westergaard “Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space... “Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space that Josh Miles navigates every day. As principal of the Indianapolis-based firm MilesHerndon, he works with organizations of all sizes to build better brands. I couldn’t wait to get wonky with a fellow brand builder on this week’s episode of the On Brand podcast.  About Josh Miles Josh Miles is a caffeine and Twitter addict, and principal of the newly formed Indianapolis-based branding firm, MilesHerndon. His role consists of leading brand strategy, business development, and firm-wide marketing. Josh Miles speaks from coast to coast on branding, digital marketing, and social media, and is a past TEDx presenter. Josh was named as a 40 Under 40 honoree by the Indianapolis Business Journal, Delta Sigma Phi, and a 2015 ENR Midwest Top 20 Under 40. Josh is the author of the Content Marketing Institute book, Bold Brand. He serves on the board of directors for the Oasis Network, an international church planting and resourcing organization, and is the National Speaker Series chair for AAF Indianapolis. Josh is also involved in several other start-up tech companies based in Indianapolis. Prior to forming MilesHerndon, Josh ran Miles Design for nearly 13 years before deciding to join forces with another firm called Redwall. Josh has also served as an art director and as an adjunct faculty for IUPUI, Herron School of Art and Design, and the Art Institute of Indianapolis. Josh is a long-time member of AIGA (the professional association for design), serving three years as the Indianapolis chapter president. Josh is currently involved in SMPS, Verge, and Rainmakers. His unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs for keynote, guest lecture, and training exercises. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Mark Greenlaw gave us a shout on Twitter about our recent episode focused on brand storytelling featuring Park Howell. Thanks for listening Mark! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space that Josh Miles navigates every day. As principal of the Indianapolis-based firm MilesHerndon, he works with organizations of all sizes to build better brands. I couldn’t wait to get wonky with a fellow brand builder on this week’s episode of the On Brand podcast. 

About Josh Miles

Josh Miles is a caffeine and Twitter addict, and principal of the newly formed Indianapolis-based branding firm, MilesHerndon. His role consists of leading brand strategy, business development, and firm-wide marketing.

Josh Miles speaks from coast to coast on branding, digital marketing, and social media, and is a past TEDx presenter. Josh was named as a 40 Under 40 honoree by the Indianapolis Business Journal, Delta Sigma Phi, and a 2015 ENR Midwest Top 20 Under 40. Josh is the author of the Content Marketing Institute book, Bold Brand. He serves on the board of directors for the Oasis Network, an international church planting and resourcing organization, and is the National Speaker Series chair for AAF Indianapolis. Josh is also involved in several other start-up tech companies based in Indianapolis.

Prior to forming MilesHerndon, Josh ran Miles Design for nearly 13 years before deciding to join forces with another firm called Redwall. Josh has also served as an art director and as an adjunct faculty for IUPUI, Herron School of Art and Design, and the Art Institute of Indianapolis. Josh is a long-time member of AIGA (the professional association for design), serving three years as the Indianapolis chapter president.

Josh is currently involved in SMPS, Verge, and Rainmakers. His unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs for keynote, guest lecture, and training exercises.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Recently our friend Mark Greenlaw gave us a shout on Twitter about our recent episode focused on brand storytelling featuring Park Howell. Thanks for listening Mark!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2797 no Social Sound Bite: Hunting Lions Is Just Bad for Business https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-26.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions. The Internet will never let him forget, as negative reviews of his business flooded Yelp and various social outlets. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Josh Miles of MilesDesign. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 31 Jul 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions.... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions. The Internet will never let him forget, as negative reviews of his business flooded Yelp and various social outlets. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Josh Miles of MilesDesign. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions. The Internet will never let him forget, as negative reviews of his business flooded Yelp and various social outlets. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Josh Miles of MilesDesign.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 340 no Social Sound Bite: Facebook Revenue Sharing Targets YouTube https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-25.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step toward being a major rival by announcing a revenue-sharing model for video creators. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Facebook Revenue-Sharing Move Is a Big Step Forward for Online Video (Advertising Age). Facebook is stepping up its war on YouTube (Business Insider). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Park Howell of Park & Co. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 24 Jul 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step toward being a major rival by announcing a revenue-sharing model for video creators. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Facebook Revenue-Sharing Move Is a Big Step Forward for Online Video (Advertising Age). Facebook is stepping up its war on YouTube (Business Insider). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Park Howell of Park & Co. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step toward being a major rival by announcing a revenue-sharing model for video creators. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Park Howell of Park & Co.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 360 no The Naked Truth on Brand Transparency with Jeff Rosenblum https://traffic.libsyn.com/secure/onbrand/Jeff_Rosenblum_On_Brand.mp3 “Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rosenblum has been at the forefront of understanding and explaining. As the founding partner of Questus, he works with with clients to develop brands with purpose. He’s also the director of The Naked Brand, a documentary film exploring how brands are built today. I couldn’t wait to discuss all of this with Jeff on this week’s podcast. About Jeff Rosenblum Jeff Rosenblum is a pioneer, a disruptor, an innovator, and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising. Jeff recently completed a documentary about the future of the advertising industry, entitled The Naked Brand. It revealed the surprising story about the industry’s ability to create breakthrough brands by empowering consumers and improving lives. As a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative so that brands can create empowering immersive platforms. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands such as Capital One, General Mills, The NFL and Suzuki Motorcycles. As an industry thought leader, Jeff regularly contributes to Fast Company, Ad Age and iMediaConnection. He has been featured in Newsweek Magazine and Bloomberg TV and was recognized by iMedia as one of the 25 most innovative leaders in the industry. Jeff recently completed his first TEDx talk, entitled “Can Advertising Save The World?” and has guest lectured at NYU’s Stern School of Business as well as The London Business School. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Eoin Byrne in Dublin gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Eoin! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Jul 2015 10:00:00 -0000 full Nick Westergaard “Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that  has been at the forefront of understanding and explaining. As the founding partner of Questus,... “Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rosenblum has been at the forefront of understanding and explaining. As the founding partner of Questus, he works with with clients to develop brands with purpose. He’s also the director of The Naked Brand, a documentary film exploring how brands are built today. I couldn’t wait to discuss all of this with Jeff on this week’s podcast. About Jeff Rosenblum Jeff Rosenblum is a pioneer, a disruptor, an innovator, and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising. Jeff recently completed a documentary about the future of the advertising industry, entitled The Naked Brand. It revealed the surprising story about the industry’s ability to create breakthrough brands by empowering consumers and improving lives. As a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative so that brands can create empowering immersive platforms. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands such as Capital One, General Mills, The NFL and Suzuki Motorcycles. As an industry thought leader, Jeff regularly contributes to Fast Company, Ad Age and iMediaConnection. He has been featured in Newsweek Magazine and Bloomberg TV and was recognized by iMedia as one of the 25 most innovative leaders in the industry. Jeff recently completed his first TEDx talk, entitled “Can Advertising Save The World?” and has guest lectured at NYU’s Stern School of Business as well as The London Business School. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Eoin Byrne in Dublin gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Eoin! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rosenblum has been at the forefront of understanding and explaining. As the founding partner of Questus, he works with with clients to develop brands with purpose. He’s also the director of The Naked Brand, a documentary film exploring how brands are built today. I couldn’t wait to discuss all of this with Jeff on this week’s podcast.

About Jeff Rosenblum

Jeff Rosenblum is a pioneer, a disruptor, an innovator, and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.

Jeff recently completed a documentary about the future of the advertising industry, entitled The Naked Brand. It revealed the surprising story about the industry’s ability to create breakthrough brands by empowering consumers and improving lives.

As a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative so that brands can create empowering immersive platforms. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands such as Capital One, General Mills, The NFL and Suzuki Motorcycles.

As an industry thought leader, Jeff regularly contributes to Fast Company, Ad Age and iMediaConnection. He has been featured in Newsweek Magazine and Bloomberg TV and was recognized by iMedia as one of the 25 most innovative leaders in the industry. Jeff recently completed his first TEDx talk, entitled “Can Advertising Save The World?” and has guest lectured at NYU’s Stern School of Business as well as The London Business School.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Recently our friend Eoin Byrne in Dublin gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Eoin!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2576 no How to Tell Your Brand Story with Park Howell https://traffic.libsyn.com/secure/onbrand/Park_Howell_On_Brand.mp3 “Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA students unlock the secrets of storytelling to create more meaningful brand experiences. I couldn’t wait to chat with Park about the “Business of Story” on this week’s podcast. About Park Howell Park Howell founded Park&Co, an award-winning brand and creative consultancy, in 1995 in Phoenix, AZ. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. In addition to running Park&Co, Park created and is teaching the communications curriculum for the new Executive Master’s for Sustainability Leadership program at Arizona State University. He turns sustainability executives into Chief Storytelling Officers to advance their social initiatives further, faster. The curriculum is based on the agency’s proven 10-step brand strategy and storytelling method called the Story Cycle. Park takes readers through the proprietary process in a book called, Story Built: How To Craft Spellbinding Brand Stories in 10 Easy Steps, which will be published this Fall. You can explore his insights about sustainable storytelling, and download a preview of his book, at ParkHowell.com. He’s also the host of The Business of Story podcast. He is a graduate of Washington State University, and for 30 years has combined his degrees in communications and music composition and theory to craft and tell compelling stories that sell. What drives Park is his insatiable curiosity about how persuasive stories help us nudge the world in any direction we choose. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Javier von Westphalen gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Javier! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 17 Jul 2015 10:00:00 -0000 full Nick Westergaard “Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.”  helps organizations, communications professionals, and executive MBA students unlock the... “Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA students unlock the secrets of storytelling to create more meaningful brand experiences. I couldn’t wait to chat with Park about the “Business of Story” on this week’s podcast. About Park Howell Park Howell founded Park&Co, an award-winning brand and creative consultancy, in 1995 in Phoenix, AZ. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. In addition to running Park&Co, Park created and is teaching the communications curriculum for the new Executive Master’s for Sustainability Leadership program at Arizona State University. He turns sustainability executives into Chief Storytelling Officers to advance their social initiatives further, faster. The curriculum is based on the agency’s proven 10-step brand strategy and storytelling method called the Story Cycle. Park takes readers through the proprietary process in a book called, Story Built: How To Craft Spellbinding Brand Stories in 10 Easy Steps, which will be published this Fall. You can explore his insights about sustainable storytelling, and download a preview of his book, at ParkHowell.com. He’s also the host of The Business of Story podcast. He is a graduate of Washington State University, and for 30 years has combined his degrees in communications and music composition and theory to craft and tell compelling stories that sell. What drives Park is his insatiable curiosity about how persuasive stories help us nudge the world in any direction we choose. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Javier von Westphalen gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Javier! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA students unlock the secrets of storytelling to create more meaningful brand experiences. I couldn’t wait to chat with Park about the “Business of Story” on this week’s podcast.

About Park Howell

Park Howell founded Park&Co, an award-winning brand and creative consultancy, in 1995 in Phoenix, AZ. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

In addition to running Park&Co, Park created and is teaching the communications curriculum for the new Executive Master’s for Sustainability Leadership program at Arizona State University. He turns sustainability executives into Chief Storytelling Officers to advance their social initiatives further, faster. The curriculum is based on the agency’s proven 10-step brand strategy and storytelling method called the Story Cycle. Park takes readers through the proprietary process in a book called, Story Built: How To Craft Spellbinding Brand Stories in 10 Easy Steps, which will be published this Fall. You can explore his insights about sustainable storytelling, and download a preview of his book, at ParkHowell.com. He’s also the host of The Business of Story podcast.

He is a graduate of Washington State University, and for 30 years has combined his degrees in communications and music composition and theory to craft and tell compelling stories that sell. What drives Park is his insatiable curiosity about how persuasive stories help us nudge the world in any direction we choose.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Recently our friend Javier von Westphalen gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Javier!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3148 no Should Your Brand Try Comedy? Cisco’s Tim Washer Has the Answer https://traffic.libsyn.com/secure/onbrand/Tim_Washer_On_Brand.mp3 “How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy scene, with an impressive list of credits including a recent spot on Last Week Tonight. I couldn’t wait to talk about the intersection of brand building and comedy with Tim on this week’s podcast.  About Tim Washer Tim Washer has performed at events featuring Pixar CEO John Lassiter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim studied improv under Amy Poehler and later wrote for her on Saturday Night Live’s Weekend Update. He studied comedy writing under Tom Purcell, head writer for The Colbert Report. TV comedy appearances include HBO’s Last Week Tonight with John Oliver, the Onion Sports Network, Conan O’Brien and a T-Mobile commercial with Catherine Zeta-Jones. Corporate events include IBM, Cisco, Deloitte, CDC, Google and The White House. Conferences include SXSW, Wall Street Journal CMO conference, and Content Marketing World Sydney. Tim’s work has been featured in Ad Age, ADWEEK, Fast Company, Forbes, Entrepreneur, The Wall Street Journal, and The New York Times. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Sean Carpenter gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Jul 2015 10:00:00 -0000 full Nick Westergaard “How can you find a fun way to get into your story.” That’s what  spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy... “How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy scene, with an impressive list of credits including a recent spot on Last Week Tonight. I couldn’t wait to talk about the intersection of brand building and comedy with Tim on this week’s podcast.  About Tim Washer Tim Washer has performed at events featuring Pixar CEO John Lassiter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim studied improv under Amy Poehler and later wrote for her on Saturday Night Live’s Weekend Update. He studied comedy writing under Tom Purcell, head writer for The Colbert Report. TV comedy appearances include HBO’s Last Week Tonight with John Oliver, the Onion Sports Network, Conan O’Brien and a T-Mobile commercial with Catherine Zeta-Jones. Corporate events include IBM, Cisco, Deloitte, CDC, Google and The White House. Conferences include SXSW, Wall Street Journal CMO conference, and Content Marketing World Sydney. Tim’s work has been featured in Ad Age, ADWEEK, Fast Company, Forbes, Entrepreneur, The Wall Street Journal, and The New York Times. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Sean Carpenter gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy scene, with an impressive list of credits including a recent spot on Last Week Tonight. I couldn’t wait to talk about the intersection of brand building and comedy with Tim on this week’s podcast. 

About Tim Washer

Tim Washer has performed at events featuring Pixar CEO John Lassiter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim studied improv under Amy Poehler and later wrote for her on Saturday Night Live’s Weekend Update. He studied comedy writing under Tom Purcell, head writer for The Colbert Report. TV comedy appearances include HBO’s Last Week Tonight with John Oliver, the Onion Sports Network, Conan O’Brien and a T-Mobile commercial with Catherine Zeta-Jones.

Corporate events include IBM, Cisco, Deloitte, CDC, Google and The White House. Conferences include SXSW, Wall Street Journal CMO conference, and Content Marketing World Sydney. Tim’s work has been featured in Ad Age, ADWEEK, Fast Company, Forbes, Entrepreneur, The Wall Street Journal, and The New York Times.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Recently our friend Sean Carpenter gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Sean!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2725 no How Employee Engagement Builds Brands with Thom Wyatt https://traffic.libsyn.com/secure/onbrand/Thom_Wyatt.mp3 “I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast. About Thom Wyatt Thom Wyatt is the Global Director of Employee Engagement at Siegel+Gale. He has always understood that the key to business success is not just coming up with great ideas—it’s about implementing them with a powerful combination of innovation and creativity. Throughout his successful career, Thom has parlayed his experiences as a branding consultant and advertising maven—as well as his laser-focus on customer insights and meaningful brand differentiation—to exponentially grow his clients’ businesses. Before joining Siegel+Gale, Thom served as an executive director at Landor Associates, where he led engagements for a wide range of leading brands such as DC Comics, FedEx, HP, Hilton, The Home Depot, and Visa. Earlier in his career, Thom cut his teeth in advertising for Procter & Gamble, Gatorade, Colgate, and MasterCard. His work was so impressive that KitchenAid hired him as the Director of Marketing and Innovation for its parent company, Whirlpool Corporation. He was also an account director at advertising agencies Young & Rubicam and Grey Group. Thom’s work has won numerous awards including three Clio Awards, two Effie Awards, the Halo Award, the P&G Business Building Award, and the Gold Walter Award. As We Wrap … Recently our friend Alberto Downing gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Alberto! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Jul 2015 10:00:00 -0000 full Nick Westergaard “I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale,  helps organizations build brands through improvements in employee engagement, corporate culture, and... “I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast. About Thom Wyatt Thom Wyatt is the Global Director of Employee Engagement at Siegel+Gale. He has always understood that the key to business success is not just coming up with great ideas—it’s about implementing them with a powerful combination of innovation and creativity. Throughout his successful career, Thom has parlayed his experiences as a branding consultant and advertising maven—as well as his laser-focus on customer insights and meaningful brand differentiation—to exponentially grow his clients’ businesses. Before joining Siegel+Gale, Thom served as an executive director at Landor Associates, where he led engagements for a wide range of leading brands such as DC Comics, FedEx, HP, Hilton, The Home Depot, and Visa. Earlier in his career, Thom cut his teeth in advertising for Procter & Gamble, Gatorade, Colgate, and MasterCard. His work was so impressive that KitchenAid hired him as the Director of Marketing and Innovation for its parent company, Whirlpool Corporation. He was also an account director at advertising agencies Young & Rubicam and Grey Group. Thom’s work has won numerous awards including three Clio Awards, two Effie Awards, the Halo Award, the P&G Business Building Award, and the Gold Walter Award. As We Wrap … Recently our friend Alberto Downing gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Alberto! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast.

About Thom Wyatt

Thom Wyatt is the Global Director of Employee Engagement at Siegel+Gale. He has always understood that the key to business success is not just coming up with great ideas—it’s about implementing them with a powerful combination of innovation and creativity. Throughout his successful career, Thom has parlayed his experiences as a branding consultant and advertising maven—as well as his laser-focus on customer insights and meaningful brand differentiation—to exponentially grow his clients’ businesses.

Before joining Siegel+Gale, Thom served as an executive director at Landor Associates, where he led engagements for a wide range of leading brands such as DC Comics, FedEx, HP, Hilton, The Home Depot, and Visa. Earlier in his career, Thom cut his teeth in advertising for Procter & Gamble, Gatorade, Colgate, and MasterCard. His work was so impressive that KitchenAid hired him as the Director of Marketing and Innovation for its parent company, Whirlpool Corporation. He was also an account director at advertising agencies Young & Rubicam and Grey Group.

Thom’s work has won numerous awards including three Clio Awards, two Effie Awards, the Halo Award, the P&G Business Building Award, and the Gold Walter Award.

As We Wrap …

Recently our friend Alberto Downing gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Alberto!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
  • Save $100 by using promo code ONBRAND when you register for the Social Brand Forum.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3000 no Social Sound Bite: Pinterest Launches Buyable Pins https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-24.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things they see in pins they like — all while never leaving Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s the official Buyable Pins Announcement from Pinterest. You can now buy items directly on Pinterest (Fortune). With the Fourth of July coming up, we also talked about planning for holiday social media. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Thom Wyatt of Siegel+Gale. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 03 Jul 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things they see in pins they like — all while never leaving Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s the official Buyable Pins Announcement from Pinterest. You can now buy items directly on Pinterest (Fortune). With the Fourth of July coming up, we also talked about planning for holiday social media. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Thom Wyatt of Siegel+Gale. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things they see in pins they like — all while never leaving Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Thom Wyatt of Siegel+Gale.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 348 no Growing a Brand into a Movement with Hubspot’s Mike Volpe https://traffic.libsyn.com/secure/onbrand/Mike_Volpe_On_Brand.mp3 “Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This week, Hubspot CMO Mike Volpe joined me on the On Brand podcast for a discussion charting the growth of this inbound marketing giant. About Mike Volpe Mike Volpe is Chief Marketing Officer at HubSpot, a marketing and sales software company, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike has joined HubSpot, the company has grown from 10 to 13,000 customers, from 5 to 800 employees, surpassed $100 million in annual revenue, and completed a successful IPO leading to a valuation over $1 billion. Under Mike’s leadership, HubSpot’s marketing has won more than 30 awards, been featured in over 20 marketing and business books, and generated over 2 million inbound leads. Mike also hosts The Growth Show, a top 10 business podcast that interviews c-level executives about how they grew their business. Mike holds an MBA from MIT Sloan and a BA from Bowdoin College and appears frequently as a marketing speaker. As We Wrap … Recently our friend Luis Sanz gave us a shout on Twitter about our recent episode focused on influence and thought leadership featuring Ian Greenleigh. Thanks for listening Luis! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Jun 2015 10:00:00 -0000 full Nick Westergaard “Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This... “Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This week, Hubspot CMO Mike Volpe joined me on the On Brand podcast for a discussion charting the growth of this inbound marketing giant. About Mike Volpe Mike Volpe is Chief Marketing Officer at HubSpot, a marketing and sales software company, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike has joined HubSpot, the company has grown from 10 to 13,000 customers, from 5 to 800 employees, surpassed $100 million in annual revenue, and completed a successful IPO leading to a valuation over $1 billion. Under Mike’s leadership, HubSpot’s marketing has won more than 30 awards, been featured in over 20 marketing and business books, and generated over 2 million inbound leads. Mike also hosts The Growth Show, a top 10 business podcast that interviews c-level executives about how they grew their business. Mike holds an MBA from MIT Sloan and a BA from Bowdoin College and appears frequently as a marketing speaker. As We Wrap … Recently our friend Luis Sanz gave us a shout on Twitter about our recent episode focused on influence and thought leadership featuring Ian Greenleigh. Thanks for listening Luis! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This week, Hubspot CMO Mike Volpe joined me on the On Brand podcast for a discussion charting the growth of this inbound marketing giant.

About Mike Volpe

Mike Volpe is Chief Marketing Officer at HubSpot, a marketing and sales software company, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike has joined HubSpot, the company has grown from 10 to 13,000 customers, from 5 to 800 employees, surpassed $100 million in annual revenue, and completed a successful IPO leading to a valuation over $1 billion.

Under Mike’s leadership, HubSpot’s marketing has won more than 30 awards, been featured in over 20 marketing and business books, and generated over 2 million inbound leads. Mike also hosts The Growth Show, a top 10 business podcast that interviews c-level executives about how they grew their business. Mike holds an MBA from MIT Sloan and a BA from Bowdoin College and appears frequently as a marketing speaker.

As We Wrap …

Recently our friend Luis Sanz gave us a shout on Twitter about our recent episode focused on influence and thought leadership featuring Ian Greenleigh. Thanks for listening Luis!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2424 no Social Sound Bite: New Instagram Features Challenge Twitter https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-23.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even closer to Twitter, offering users better tools for real-time event updates and discovery. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Instagram Challenges Twitter As Source For Real-Time Events. (Forbes) Want to see the picture of me and Jay’s rally gnome? I posted it on Instagram. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Hubspot CMO Mike Volpe. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 26 Jun 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even closer to Twitter, offering users better tools for real-time event updates and discovery. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Instagram Challenges Twitter As Source For Real-Time Events. (Forbes) Want to see the picture of me and Jay’s rally gnome? I posted it on Instagram. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Hubspot CMO Mike Volpe. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even closer to Twitter, offering users better tools for real-time event updates and discovery. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Hubspot CMO Mike Volpe.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 425 no Un-Branding with Scott Stratten https://traffic.libsyn.com/secure/onbrand/Scott_Stratten_On_Brand.mp3 Scott Stratten has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are still missing on this week’s episode of the On Brand podcast — which Scott immediately renamed “Un Brand” for just one episode. Enjoy! About Scott Stratten Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager, and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 175,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. He has written four best-selling business books, the newest being UnSelling: The New Customer Experience which was just named “Sales Book of the Year” by 1-800 CEOREAD. Like Something? Got a Question? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Jun 2015 16:00:00 -0000 full Nick Westergaard  has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are... Scott Stratten has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are still missing on this week’s episode of the On Brand podcast — which Scott immediately renamed “Un Brand” for just one episode. Enjoy! About Scott Stratten Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager, and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 175,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. He has written four best-selling business books, the newest being UnSelling: The New Customer Experience which was just named “Sales Book of the Year” by 1-800 CEOREAD. Like Something? Got a Question? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Scott Stratten has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are still missing on this week’s episode of the On Brand podcast — which Scott immediately renamed “Un Brand” for just one episode. Enjoy!

About Scott Stratten

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager, and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.

He now has over 175,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. He has written four best-selling business books, the newest being UnSelling: The New Customer Experience which was just named “Sales Book of the Year” by 1-800 CEOREAD.

Like Something? Got a Question?

Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3187 no Social Sound Bite: Jeb! (And Other Social Campaign Updates) https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-22.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!) surrounding it. We also looked at the latest social media tallies among the candidates as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s the straight dope on the latest social media numbers from the campagn trail — Hillary is the #1 candidate on Facebook. The top Republican is … Donald Trump. (Vox) Here’s that funny article I talked about during the show … Leaked E-mail Between Jeb Bush and his Graphic Designer. (Above Average) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to the one, the only Scott Stratten of UnMarketing. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 19 Jun 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!)... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!) surrounding it. We also looked at the latest social media tallies among the candidates as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s the straight dope on the latest social media numbers from the campagn trail — Hillary is the #1 candidate on Facebook. The top Republican is … Donald Trump. (Vox) Here’s that funny article I talked about during the show … Leaked E-mail Between Jeb Bush and his Graphic Designer. (Above Average) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to the one, the only Scott Stratten of UnMarketing. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!) surrounding it. We also looked at the latest social media tallies among the candidates as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to the one, the only Scott Stratten of UnMarketing.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 440 no The Threat of Eroding Relevance with Martha Pease https://traffic.libsyn.com/secure/onbrand/Martha_Pease_On_Brand.mp3 “The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease has spent her career focused on helping companies solidify their relevance and create value for their customers. I couldn’t wait to discuss how brands can benefit from enhanced customer focus, empathy, and relevance on this week’s episode of the On Brand podcast.  About Martha Pease Martha Pease is Co-Founder and CEO of DemandWerks, a consulting firm that helps business leaders drive growth and long term value by increasing a company’s relevance to consumers. Ms. Pease’s expertise is at the intersection of technology innovation, customer markets and demand creation. In executive roles, she has worked closely with innovators in many industries, marketing IBM, Apple, Neutrogena, Elizabeth Arden, L’Oreal Paris, Lifetime TV, and Domino’s Pizza. Ms. Pease has also been an active investor, board member, and strategic advisor for Internet start-up companies. She served on the board of Fetch Technologies, as an advisor to Springboard, and was CEO, President and Board Member of tech start-up Magnetique. Named to the Neutrogena Operating Board from 1990-1992, she is a director of HBCare, and served on the advisory board of Voice Publishing. Ms. Pease is a frequent on air and online contributor to CNN on the subject of branding. Her new book, Think Round, describes the short cut to creating long term company value by focusing on customer relevance, a subject on which she also speaks. She is a graduate of Dartmouth College, with a BA and high honors in English Literature and Film History, where she served on the board of the Dartmouth Film Society. She has lived, worked, and raised a family in London, Paris, Malibu, Taos, NM and New York City. As We Wrap … Ethan Beute recently tweeted us about the Cision list of the Top 50 PR, Marketing, and Social Media Podcasts that this show was featured on. Thanks for listening, Ethan! Thanks again, Cision! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 15 Jun 2015 10:00:00 -0000 full Nick Westergaard “The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader,  has spent her career focused on helping companies solidify their relevance and create value for their... “The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease has spent her career focused on helping companies solidify their relevance and create value for their customers. I couldn’t wait to discuss how brands can benefit from enhanced customer focus, empathy, and relevance on this week’s episode of the On Brand podcast.  About Martha Pease Martha Pease is Co-Founder and CEO of DemandWerks, a consulting firm that helps business leaders drive growth and long term value by increasing a company’s relevance to consumers. Ms. Pease’s expertise is at the intersection of technology innovation, customer markets and demand creation. In executive roles, she has worked closely with innovators in many industries, marketing IBM, Apple, Neutrogena, Elizabeth Arden, L’Oreal Paris, Lifetime TV, and Domino’s Pizza. Ms. Pease has also been an active investor, board member, and strategic advisor for Internet start-up companies. She served on the board of Fetch Technologies, as an advisor to Springboard, and was CEO, President and Board Member of tech start-up Magnetique. Named to the Neutrogena Operating Board from 1990-1992, she is a director of HBCare, and served on the advisory board of Voice Publishing. Ms. Pease is a frequent on air and online contributor to CNN on the subject of branding. Her new book, Think Round, describes the short cut to creating long term company value by focusing on customer relevance, a subject on which she also speaks. She is a graduate of Dartmouth College, with a BA and high honors in English Literature and Film History, where she served on the board of the Dartmouth Film Society. She has lived, worked, and raised a family in London, Paris, Malibu, Taos, NM and New York City. As We Wrap … Ethan Beute recently tweeted us about the Cision list of the Top 50 PR, Marketing, and Social Media Podcasts that this show was featured on. Thanks for listening, Ethan! Thanks again, Cision! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease has spent her career focused on helping companies solidify their relevance and create value for their customers. I couldn’t wait to discuss how brands can benefit from enhanced customer focus, empathy, and relevance on this week’s episode of the On Brand podcast. 

About Martha Pease

Martha Pease is Co-Founder and CEO of DemandWerks, a consulting firm that helps business leaders drive growth and long term value by increasing a company’s relevance to consumers. Ms. Pease’s expertise is at the intersection of technology innovation, customer markets and demand creation. In executive roles, she has worked closely with innovators in many industries, marketing IBM, Apple, Neutrogena, Elizabeth Arden, L’Oreal Paris, Lifetime TV, and Domino’s Pizza.

Ms. Pease has also been an active investor, board member, and strategic advisor for Internet start-up companies. She served on the board of Fetch Technologies, as an advisor to Springboard, and was CEO, President and Board Member of tech start-up Magnetique. Named to the Neutrogena Operating Board from 1990-1992, she is a director of HBCare, and served on the advisory board of Voice Publishing.

Ms. Pease is a frequent on air and online contributor to CNN on the subject of branding. Her new book, Think Round, describes the short cut to creating long term company value by focusing on customer relevance, a subject on which she also speaks. She is a graduate of Dartmouth College, with a BA and high honors in English Literature and Film History, where she served on the board of the Dartmouth Film Society. She has lived, worked, and raised a family in London, Paris, Malibu, Taos, NM and New York City.

As We Wrap …

Ethan Beute recently tweeted us about the Cision list of the Top 50 PR, Marketing, and Social Media Podcasts that this show was featured on. Thanks for listening, Ethan! Thanks again, Cision!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3273 no How Thought Leadership Builds Brands with Ian Greenleigh https://traffic.libsyn.com/secure/onbrand/Ian_Greenleigh_On_Brand.mp3 “Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and help brands like Bazaarvoice and The Economist Group. This week he sat down and shared his thoughts on digital branding, thought leadership, and big data on the On Brand podcast. Ian Greenleigh Ian Greenleigh is author of The Social Media Side Door (McGraw-Hill), Digital Strategist at The Economist Group, marketing consultant and speaker. Previously, he was the Director of Marketing at Olapic, and before that, Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Digiday, U.S. News & World Report, Adweek, Mashable, CMO.com, Econsultancy, the Smithsonian Institution Archives, and in many other places, including the famous NASDAQ marquee in Times Square. As We Wrap … Recently, Stacey Miller and her team at Cision created a list of the Top 50 PR, Marketing, and Social Media podcasts. We were delighted that she included the On Brand podcast as well as several of our favorites. Thanks Cision! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 08 Jun 2015 10:00:00 -0000 full Nick Westergaard “Your brand is the tiny moments. Not the the things case studies are written about.”  has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and... “Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and help brands like Bazaarvoice and The Economist Group. This week he sat down and shared his thoughts on digital branding, thought leadership, and big data on the On Brand podcast. Ian Greenleigh Ian Greenleigh is author of The Social Media Side Door (McGraw-Hill), Digital Strategist at The Economist Group, marketing consultant and speaker. Previously, he was the Director of Marketing at Olapic, and before that, Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Digiday, U.S. News & World Report, Adweek, Mashable, CMO.com, Econsultancy, the Smithsonian Institution Archives, and in many other places, including the famous NASDAQ marquee in Times Square. As We Wrap … Recently, Stacey Miller and her team at Cision created a list of the Top 50 PR, Marketing, and Social Media podcasts. We were delighted that she included the On Brand podcast as well as several of our favorites. Thanks Cision! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and help brands like Bazaarvoice and The Economist Group. This week he sat down and shared his thoughts on digital branding, thought leadership, and big data on the On Brand podcast.

Ian Greenleigh

Ian Greenleigh is author of The Social Media Side Door (McGraw-Hill), Digital Strategist at The Economist Group, marketing consultant and speaker. Previously, he was the Director of Marketing at Olapic, and before that, Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Digiday, U.S. News & World Report, Adweek, Mashable, CMO.com, Econsultancy, the Smithsonian Institution Archives, and in many other places, including the famous NASDAQ marquee in Times Square.

As We Wrap …

Recently, Stacey Miller and her team at Cision created a list of the Top 50 PR, Marketing, and Social Media podcasts. We were delighted that she included the On Brand podcast as well as several of our favorites. Thanks Cision!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3147 no Social Sound Bite: Snapchat + Millennials, #SocialBrand15 Update https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-21.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking about. Specifically, use among millennials is through the roof. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s one big reason Snapchat is worth $16 billion (Business Insider). We also announced the newest speaker to join the Social Brand Forum line-up for 2015 — TEDx Cambridge producer and Oratium CMO Tamsen Webster. Remember to register now and save for this premier digital marketing experience. Get to know Tamsen by listening to her recent appearance on the On Brand podcast. You can also follow her on Twitter. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to author and digital strategist Ian Greenleigh. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 05 Jun 2015 16:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking about. Specifically, use among millennials is through the roof. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s one big reason Snapchat is worth $16 billion (Business Insider). We also announced the newest speaker to join the Social Brand Forum line-up for 2015 — TEDx Cambridge producer and Oratium CMO Tamsen Webster. Remember to register now and save for this premier digital marketing experience. Get to know Tamsen by listening to her recent appearance on the On Brand podcast. You can also follow her on Twitter. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to author and digital strategist Ian Greenleigh. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking about. Specifically, use among millennials is through the roof. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to author and digital strategist Ian Greenleigh.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 288 no The Human Side of Digital Branding with Steven Van Belleghem https://traffic.libsyn.com/secure/onbrand/Steven_Van_Belleghem_On_Brand.mp3 “Instead of focusing on big data, we should be focusing on big relevance.” Steven Van Belleghem is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles of businesses communication — the digital and human side. Van Belleghem shares with us why these aspects are really complementary this week on the On Brand podcast. About Steven Van Belleghem Steven is a thought leader on the transformation of customer relations and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world. His talks inspire companies about the smart usage of technology in the customer relationship without forgetting the human side of business. His keynotes are mind stretchers for business leaders. A very energetic and pragmatic keynote speaker, Steven shares his vision in speeches and workshops around the world. Steven is a bestselling author of business books. His latest book is called When Digital Becomes Human. The books describes the need to digitize the customer relationship without forgetting the human aspect. Today’s world not only needs a digital transformation; the human side of business is also in need of a makeover. His two previous books (The Conversation Manager & The Conversation Company) are award-winning bestsellers with more than 50,000 copies sold. As We Wrap … Recently our friend Melanie Deardorff gave us a shout on Twitter about our recent episode featuring Mark W. Schaefer. She called it great “drive-time edutainment.” That’s exactly what we try to be! Thanks for listening Melanie! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Jun 2015 10:00:00 -0000 full Nick Westergaard “Instead of focusing on big data, we should be focusing on big relevance.”  is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles... “Instead of focusing on big data, we should be focusing on big relevance.” Steven Van Belleghem is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles of businesses communication — the digital and human side. Van Belleghem shares with us why these aspects are really complementary this week on the On Brand podcast. About Steven Van Belleghem Steven is a thought leader on the transformation of customer relations and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world. His talks inspire companies about the smart usage of technology in the customer relationship without forgetting the human side of business. His keynotes are mind stretchers for business leaders. A very energetic and pragmatic keynote speaker, Steven shares his vision in speeches and workshops around the world. Steven is a bestselling author of business books. His latest book is called When Digital Becomes Human. The books describes the need to digitize the customer relationship without forgetting the human aspect. Today’s world not only needs a digital transformation; the human side of business is also in need of a makeover. His two previous books (The Conversation Manager & The Conversation Company) are award-winning bestsellers with more than 50,000 copies sold. As We Wrap … Recently our friend Melanie Deardorff gave us a shout on Twitter about our recent episode featuring Mark W. Schaefer. She called it great “drive-time edutainment.” That’s exactly what we try to be! Thanks for listening Melanie! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Instead of focusing on big data, we should be focusing on big relevance.” Steven Van Belleghem is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles of businesses communication — the digital and human side. Van Belleghem shares with us why these aspects are really complementary this week on the On Brand podcast.

About Steven Van Belleghem

Steven is a thought leader on the transformation of customer relations and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world. His talks inspire companies about the smart usage of technology in the customer relationship without forgetting the human side of business. His keynotes are mind stretchers for business leaders. A very energetic and pragmatic keynote speaker, Steven shares his vision in speeches and workshops around the world.

Steven is a bestselling author of business books. His latest book is called When Digital Becomes Human. The books describes the need to digitize the customer relationship without forgetting the human aspect. Today’s world not only needs a digital transformation; the human side of business is also in need of a makeover. His two previous books (The Conversation Manager & The Conversation Company) are award-winning bestsellers with more than 50,000 copies sold.

As We Wrap …

Recently our friend Melanie Deardorff gave us a shout on Twitter about our recent episode featuring Mark W. Schaefer. She called it great “drive-time edutainment.” That’s exactly what we try to be! Thanks for listening Melanie!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2802 no Social Sound Bite: Facebook Adds Critics’ Reviews for Restaurants https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-20.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced that in addition to customer reviews on Facebook pages, restaurant pages will now feature critics’ reviews from sources such as Bon Appétit and Condé Nast Traveler. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s the full story on how Facebook search now includes restaurant reviews (Mashable). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking about what happens when digital becomes human with Steven Van Belleghem. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 29 May 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced that in addition to customer reviews on Facebook pages, restaurant pages will now feature critics’ reviews from sources such as Bon Appétit and Condé Nast Traveler. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s the full story on how Facebook search now includes restaurant reviews (Mashable). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking about what happens when digital becomes human with Steven Van Belleghem. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced that in addition to customer reviews on Facebook pages, restaurant pages will now feature critics’ reviews from sources such as Bon Appétit and Condé Nast Traveler. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking about what happens when digital becomes human with Steven Van Belleghem.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 349 no Rethinking Luxury Branding with JP Kuehlwein https://traffic.libsyn.com/secure/onbrand/JP_Kuehlwein_On_Brand.mp3 “A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age. Brand strategist and author JP Kuehlwein joined us for a discussion on this very topic. About JP Kuehlwein JP Kuehlwein is Executive Vice President of Frédéric Fekkai, a New York-based prestige salon operator, hair care brand and fully owned subsidiary of Procter and Gamble. He is also an Outside Director of Smith & Norbu, a Hong Kong luxury optical frame maker. Previously, JP was Managing Director of Global Strategy & Innovation – Premium Consumer, spearheading Procter & Gamble’s capability and business development in the premium brand space. JP is a recognized strategy expert, global brand builder, and accomplished marketing leader. He has a 20+ year track record of translating consumer and branding insights into transformational propositions that win in the market. His experience spans from introducing a new-to-the-world food wrap to the US -or- disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent or portfolio strategies for Beauty and Lifestyle categories. JP is a regularly involved in guest lecturing, consulting, and public speaking in English, French, or German. He is co-author of the book Rethinking Prestige Branding – Secrets of The Ueber-Brands which reveals the drivers of sustained success of modern premium brands across industries. As We Wrap … Recently our friend Gabriel Tesser Felix gave us a shout on Twitter about our recent episode featuring Marc Hershon. Thanks for listening Gabriel! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 May 2015 10:00:00 -0000 full Nick Westergaard “A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age.... “A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age. Brand strategist and author JP Kuehlwein joined us for a discussion on this very topic. About JP Kuehlwein JP Kuehlwein is Executive Vice President of Frédéric Fekkai, a New York-based prestige salon operator, hair care brand and fully owned subsidiary of Procter and Gamble. He is also an Outside Director of Smith & Norbu, a Hong Kong luxury optical frame maker. Previously, JP was Managing Director of Global Strategy & Innovation – Premium Consumer, spearheading Procter & Gamble’s capability and business development in the premium brand space. JP is a recognized strategy expert, global brand builder, and accomplished marketing leader. He has a 20+ year track record of translating consumer and branding insights into transformational propositions that win in the market. His experience spans from introducing a new-to-the-world food wrap to the US -or- disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent or portfolio strategies for Beauty and Lifestyle categories. JP is a regularly involved in guest lecturing, consulting, and public speaking in English, French, or German. He is co-author of the book Rethinking Prestige Branding – Secrets of The Ueber-Brands which reveals the drivers of sustained success of modern premium brands across industries. As We Wrap … Recently our friend Gabriel Tesser Felix gave us a shout on Twitter about our recent episode featuring Marc Hershon. Thanks for listening Gabriel! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age. Brand strategist and author JP Kuehlwein joined us for a discussion on this very topic.

About JP Kuehlwein

JP Kuehlwein is Executive Vice President of Frédéric Fekkai, a New York-based prestige salon operator, hair care brand and fully owned subsidiary of Procter and Gamble. He is also an Outside Director of Smith & Norbu, a Hong Kong luxury optical frame maker. Previously, JP was Managing Director of Global Strategy & Innovation – Premium Consumer, spearheading Procter & Gamble’s capability and business development in the premium brand space.

JP is a recognized strategy expert, global brand builder, and accomplished marketing leader. He has a 20+ year track record of translating consumer and branding insights into transformational propositions that win in the market. His experience spans from introducing a new-to-the-world food wrap to the US -or- disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent or portfolio strategies for Beauty and Lifestyle categories.

JP is a regularly involved in guest lecturing, consulting, and public speaking in English, French, or German. He is co-author of the book Rethinking Prestige Branding – Secrets of The Ueber-Brands which reveals the drivers of sustained success of modern premium brands across industries.

As We Wrap …

Recently our friend Gabriel Tesser Felix gave us a shout on Twitter about our recent episode featuring Marc Hershon. Thanks for listening Gabriel!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2737 no Social Sound Bite: Snapchat Gets Political https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-19.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message. He’s not alone. Hopefuls Hillary Clinton, Marco Rubio, and Rand Paul are just a few of the candidates who are turning to Snapchat in the upcoming race. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s the full story on the Martin O’Malley Snapchat campaign announcement (CNN). The campaigns aren’t the only ones embracing Snapchat — Campaign Coverage via Snapchat Could Shake Up the 2016 Elections (NY Times). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking about luxury branding with JP Kuehlwein. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 22 May 2015 16:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message.... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message. He’s not alone. Hopefuls Hillary Clinton, Marco Rubio, and Rand Paul are just a few of the candidates who are turning to Snapchat in the upcoming race. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s the full story on the Martin O’Malley Snapchat campaign announcement (CNN). The campaigns aren’t the only ones embracing Snapchat — Campaign Coverage via Snapchat Could Shake Up the 2016 Elections (NY Times). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking about luxury branding with JP Kuehlwein. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message. He’s not alone. Hopefuls Hillary Clinton, Marco Rubio, and Rand Paul are just a few of the candidates who are turning to Snapchat in the upcoming race. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking about luxury branding with JP Kuehlwein.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 353 no Inside McDonald’s Brand Evolution with Steve Levigne https://traffic.libsyn.com/secure/onbrand/Steve_Levigne_On_Brand.mp3 “You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and what that means for brands. After twenty two years under the golden arches, Levigne took some time to chat about the past, present, and future for this great American brand. About Steve Levigne Steve Levigne is Vice President of US Strategy and Insights for McDonald’s USA. He’s responsible for integrating consumer, business, and industry insights into actionable plans to help drive the U.S. business. His contributions in these areas have helped McDonald’s strengthen their industry leading position, and realize their most successful period in their history. His career spans 30 years of demonstrated leadership creating value through brand building and performance improvement, including roles at McDonald’s USA and Midas International. While at McDonald’s, he has earned many awards and recognition. Among them is the Eagle Award, given annually to one US Officer that demonstrates outstanding contributions to the brand. Steve holds a Bachelor’s Degree from Northern Illinois University and a Master’s Degree from Northwestern University’s Kellogg School of Management, with an emphasis in Marketing and Management. In addition, he is an alumni of McDonald’s Global Leadership Development Program, an executive development course offered to select employees. He is a frequent speaker at universities and at industry events across the country. He also serves as an advisory board member for Cornell University’s School of Hospitality Research, and the School of Journalism and Mass Communications at the University of Iowa. As We Wrap … Recently our friend Sean Carpenter gave us a shout on Twitter about our recent episode focused on marketing education and more featuring Mark W. Schaefer. Thanks for listening Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 18 May 2015 10:00:00 -0000 full Nick Westergaard “You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and... “You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and what that means for brands. After twenty two years under the golden arches, Levigne took some time to chat about the past, present, and future for this great American brand. About Steve Levigne Steve Levigne is Vice President of US Strategy and Insights for McDonald’s USA. He’s responsible for integrating consumer, business, and industry insights into actionable plans to help drive the U.S. business. His contributions in these areas have helped McDonald’s strengthen their industry leading position, and realize their most successful period in their history. His career spans 30 years of demonstrated leadership creating value through brand building and performance improvement, including roles at McDonald’s USA and Midas International. While at McDonald’s, he has earned many awards and recognition. Among them is the Eagle Award, given annually to one US Officer that demonstrates outstanding contributions to the brand. Steve holds a Bachelor’s Degree from Northern Illinois University and a Master’s Degree from Northwestern University’s Kellogg School of Management, with an emphasis in Marketing and Management. In addition, he is an alumni of McDonald’s Global Leadership Development Program, an executive development course offered to select employees. He is a frequent speaker at universities and at industry events across the country. He also serves as an advisory board member for Cornell University’s School of Hospitality Research, and the School of Journalism and Mass Communications at the University of Iowa. As We Wrap … Recently our friend Sean Carpenter gave us a shout on Twitter about our recent episode focused on marketing education and more featuring Mark W. Schaefer. Thanks for listening Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and what that means for brands. After twenty two years under the golden arches, Levigne took some time to chat about the past, present, and future for this great American brand.

About Steve Levigne

Steve Levigne is Vice President of US Strategy and Insights for McDonald’s USA. He’s responsible for integrating consumer, business, and industry insights into actionable plans to help drive the U.S. business. His contributions in these areas have helped McDonald’s strengthen their industry leading position, and realize their most successful period in their history.

His career spans 30 years of demonstrated leadership creating value through brand building and performance improvement, including roles at McDonald’s USA and Midas International. While at McDonald’s, he has earned many awards and recognition. Among them is the Eagle Award, given annually to one US Officer that demonstrates outstanding contributions to the brand.

Steve holds a Bachelor’s Degree from Northern Illinois University and a Master’s Degree from Northwestern University’s Kellogg School of Management, with an emphasis in Marketing and Management. In addition, he is an alumni of McDonald’s Global Leadership Development Program, an executive development course offered to select employees.

He is a frequent speaker at universities and at industry events across the country. He also serves as an advisory board member for Cornell University’s School of Hospitality Research, and the School of Journalism and Mass Communications at the University of Iowa.

As We Wrap …

Recently our friend Sean Carpenter gave us a shout on Twitter about our recent episode focused on marketing education and more featuring Mark W. Schaefer. Thanks for listening Sean!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2861 no Social Sound Bite: What About Bad User Generated Content? https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-18.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from businesses looking to leverage more user generated content in their social media marketing — what about bad content? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Need proof that I keynoted the Roller Skating Association’s annual conference? Here’s photographic evidence (Instagram). Curious to learn more about my speaking services? Check out my speaking site nickwestergaard.com. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Steve Levigne of McDonald’s on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 15 May 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from businesses looking to leverage more user generated content in their social media marketing — what about bad content? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Need proof that I keynoted the Roller Skating Association’s annual conference? Here’s photographic evidence (Instagram). Curious to learn more about my speaking services? Check out my speaking site nickwestergaard.com. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Steve Levigne of McDonald’s on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from businesses looking to leverage more user generated content in their social media marketing — what about bad content? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

  • Need proof that I keynoted the Roller Skating Association’s annual conference? Here’s photographic evidence (Instagram).
  • Curious to learn more about my speaking services? Check out my speaking site nickwestergaard.com.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Steve Levigne of McDonald’s on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 286 no How to Create a Brand Name with Naming Expert Marc Hershon https://traffic.libsyn.com/secure/onbrand/Marc_Hershon_On_Brand.mp3 You might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than you might think. Marc Hershon breaks it down on this week’s episode of the On Brand podcast.  About Marc Hershon Marc Hershon is senior manager of naming and verbal identity in the San Francisco office of Landor, where he’s responsible for using storytelling and creativity to develop brand voice, copy, taglines, names, and nomenclature systems for corporate and consumer brands. Marc comes to Landor from Lexicon Branding, where he worked for more than 20 years and served as creative director from 2010 to 2014. During his time there he helped to create such memorable brand names as BlackBerry, Swiffer, and Dasani. As a solo consultant for several years, Marc worked with clients such as Garmin, Sony, and Christopher Ranch to create nüvi, Crackle, and Monviso, respectively. Marc’s creative endeavors reach beyond brand names. His several screenplays produced made-for-TV movies for the Hallmark Channel, including Santa Jr., Monster Makers, and Wedding Daze. In 2009, he coauthored a business book entitled I Hate People!, a how-to manual on how to deal with difficult people in the workplace. Marc is an award-winning editorial cartoonist for the Half Moon Bay Review, publishing a weekly panel for the past decade and a half. When he’s not writing and drawing, Marc can be seen performing and teaching improvisational comedy in and around San Francisco. For the past three years, he has also been host and executive producer of Succotash, a comedy podcast that features other comedy podcasts and interviews. As We Wrap … Recently Dave Cutler gave the show a shout about our recent episode featuring everyone’s favorite brand evangelist Guy Kawasaksi. Thanks for listening, Dave! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 May 2015 10:00:00 -0000 full Nick Westergaard You might not know  by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than... You might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than you might think. Marc Hershon breaks it down on this week’s episode of the On Brand podcast.  About Marc Hershon Marc Hershon is senior manager of naming and verbal identity in the San Francisco office of Landor, where he’s responsible for using storytelling and creativity to develop brand voice, copy, taglines, names, and nomenclature systems for corporate and consumer brands. Marc comes to Landor from Lexicon Branding, where he worked for more than 20 years and served as creative director from 2010 to 2014. During his time there he helped to create such memorable brand names as BlackBerry, Swiffer, and Dasani. As a solo consultant for several years, Marc worked with clients such as Garmin, Sony, and Christopher Ranch to create nüvi, Crackle, and Monviso, respectively. Marc’s creative endeavors reach beyond brand names. His several screenplays produced made-for-TV movies for the Hallmark Channel, including Santa Jr., Monster Makers, and Wedding Daze. In 2009, he coauthored a business book entitled I Hate People!, a how-to manual on how to deal with difficult people in the workplace. Marc is an award-winning editorial cartoonist for the Half Moon Bay Review, publishing a weekly panel for the past decade and a half. When he’s not writing and drawing, Marc can be seen performing and teaching improvisational comedy in and around San Francisco. For the past three years, he has also been host and executive producer of Succotash, a comedy podcast that features other comedy podcasts and interviews. As We Wrap … Recently Dave Cutler gave the show a shout about our recent episode featuring everyone’s favorite brand evangelist Guy Kawasaksi. Thanks for listening, Dave! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices You might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than you might think. Marc Hershon breaks it down on this week’s episode of the On Brand podcast. 

About Marc Hershon

Marc Hershon is senior manager of naming and verbal identity in the San Francisco office of Landor, where he’s responsible for using storytelling and creativity to develop brand voice, copy, taglines, names, and nomenclature systems for corporate and consumer brands.

Marc comes to Landor from Lexicon Branding, where he worked for more than 20 years and served as creative director from 2010 to 2014. During his time there he helped to create such memorable brand names as BlackBerry, Swiffer, and Dasani. As a solo consultant for several years, Marc worked with clients such as Garmin, Sony, and Christopher Ranch to create nüvi, Crackle, and Monviso, respectively.

Marc’s creative endeavors reach beyond brand names. His several screenplays produced made-for-TV movies for the Hallmark Channel, including Santa Jr., Monster Makers, and Wedding Daze. In 2009, he coauthored a business book entitled I Hate People!, a how-to manual on how to deal with difficult people in the workplace. Marc is an award-winning editorial cartoonist for the Half Moon Bay Review, publishing a weekly panel for the past decade and a half.

When he’s not writing and drawing, Marc can be seen performing and teaching improvisational comedy in and around San Francisco. For the past three years, he has also been host and executive producer of Succotash, a comedy podcast that features other comedy podcasts and interviews.

As We Wrap …

Recently Dave Cutler gave the show a shout about our recent episode featuring everyone’s favorite brand evangelist Guy Kawasaksi. Thanks for listening, Dave!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3106 no Social Sound Bite: Email Emojis, Subject Lines, and Apple Watches https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-17.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are used in email. It even included which emojis are used most often in email marketing. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite MailChimp’s Most Popular Subject Line Emojis (MailChimp). Why the Apple Watch is taking the emoji to the next level (Daily Dot). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Marc Hershon — the man who named the BlackBerry — on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 08 May 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are used in email. It even included which emojis are used most often in email marketing. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite MailChimp’s Most Popular Subject Line Emojis (MailChimp). Why the Apple Watch is taking the emoji to the next level (Daily Dot). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Marc Hershon — the man who named the BlackBerry — on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are used in email. It even included which emojis are used most often in email marketing. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Marc Hershon — the man who named the BlackBerry — on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 403 no Guy Kawasaki on Being a Brand Evangelist https://traffic.libsyn.com/secure/onbrand/Guy_Kawasaki_On_Brand.mp3 “Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to talk to the quintessential brand evangelist about what it takes to do his job on this week’s episode of the On Brand podcast. About Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. As We Wrap … Recently Mattias Kindell gave the show a shout about our recent episode featuring social psychologist Heidi Grant Halvorson. Thanks for listening, Mattias! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 May 2015 10:00:00 -0000 full Nick Westergaard “Branding is blocking and tackling.”  would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to... “Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to talk to the quintessential brand evangelist about what it takes to do his job on this week’s episode of the On Brand podcast. About Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. As We Wrap … Recently Mattias Kindell gave the show a shout about our recent episode featuring social psychologist Heidi Grant Halvorson. Thanks for listening, Mattias! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to talk to the quintessential brand evangelist about what it takes to do his job on this week’s episode of the On Brand podcast.

About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

As We Wrap …

Recently Mattias Kindell gave the show a shout about our recent episode featuring social psychologist Heidi Grant Halvorson. Thanks for listening, Mattias!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2285 no Social Sound Bite: Pinterest Makes Scheduling Posts Simple https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-16.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote their wares via Pinterest. This week the social network announced enhanced paid advertising features as well as the ability for businesses to schedule pins using tools like Buffer. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s Buffer’s announcement — Introducing Buffer for Pinterest (Buffer). Beyond Buffer, other marketing platform partners were announced as well including Percolate, Sprinklr, Spredfast, Curalate, Ahalogy, Expion, Newscred, Shoutlet and Tailwind. View the whole list at AdWeek. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Guy Kawasaki on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 01 May 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote their wares via Pinterest. This week the social network announced enhanced paid advertising features as well as the ability for businesses to schedule pins using tools like Buffer. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s Buffer’s announcement — Introducing Buffer for Pinterest (Buffer). Beyond Buffer, other marketing platform partners were announced as well including Percolate, Sprinklr, Spredfast, Curalate, Ahalogy, Expion, Newscred, Shoutlet and Tailwind. View the whole list at AdWeek. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Guy Kawasaki on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote their wares via Pinterest. This week the social network announced enhanced paid advertising features as well as the ability for businesses to schedule pins using tools like Buffer. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Guy Kawasaki on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 284 no Cracking the Content Code with Mark W. Schaefer https://traffic.libsyn.com/secure/onbrand/Mark_W_Schaefer_On_Brand.mp3 “I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social Brand Forum. I couldn’t wait to talk with Mark about his new book The Content Code, marketing curriculum, and everything in between on this week’s episode of the On Brand Podcast. About Mark W. Schaefer Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark is also the author the new book The Content Code and a keynote speaker at this fall’s Social Brand Forumhere in Iowa. As We Wrap … Recently Roberto Cuestas favorited the podcast and gave as shout! Thanks for listening, Roberto! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 27 Apr 2015 10:00:00 -0000 full Nick Westergaard “I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator,  does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the . I couldn’t wait to talk with... “I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social Brand Forum. I couldn’t wait to talk with Mark about his new book The Content Code, marketing curriculum, and everything in between on this week’s episode of the On Brand Podcast. About Mark W. Schaefer Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark is also the author the new book The Content Code and a keynote speaker at this fall’s Social Brand Forumhere in Iowa. As We Wrap … Recently Roberto Cuestas favorited the podcast and gave as shout! Thanks for listening, Roberto! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social Brand Forum. I couldn’t wait to talk with Mark about his new book The Content Code, marketing curriculum, and everything in between on this week’s episode of the On Brand Podcast.

About Mark W. Schaefer

Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.

Mark is also the author the new book The Content Code and a keynote speaker at this fall’s Social Brand Forumhere in Iowa.

As We Wrap …

Recently Roberto Cuestas favorited the podcast and gave as shout! Thanks for listening, Roberto!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2721 no Social Sound Bite: Twitter Direct Message Opt-Ins Will Help Brands https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-15.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow them. This could have a big impact on brands using Twitter direct messages for customer service. We also looked at a new feature that will help the network crack down on cyber-bullying.  Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Twitter’s New Direct Messaging Feature Is an Opportunity for Brands (The Wall Street Journal) Can Twitter clamp down on online bullying? (Marketing Interactive) And this week were were also joined in studio by my daughter who got to see the station’s “pit” (Instagram) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have author, strategist, and Social Brand Forum keynote Mark W. Schaefer on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 24 Apr 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow them. This could have a big impact on brands using Twitter direct messages for customer service. We also looked at a new feature that will help the network crack down on cyber-bullying.  Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Twitter’s New Direct Messaging Feature Is an Opportunity for Brands (The Wall Street Journal) Can Twitter clamp down on online bullying? (Marketing Interactive) And this week were were also joined in studio by my daughter who got to see the station’s “pit” (Instagram) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have author, strategist, and Social Brand Forum keynote Mark W. Schaefer on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow them. This could have a big impact on brands using Twitter direct messages for customer service. We also looked at a new feature that will help the network crack down on cyber-bullying.  Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have author, strategist, and Social Brand Forum keynote Mark W. Schaefer on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 353 no Why Your Brand Needs a Narrative with Jonathan Littman https://traffic.libsyn.com/secure/onbrand/Jonathan_Littman.mp3 “A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how innovation happens and how brands can use storytelling to create narratives that snowball. As you can imagine, I couldn’t wait to chat with Jonathan on this week’s episode of the On Brand podcast. About Jonathan Littman Jonathan Littman is the co-author of The Art of Innovation and The Ten Faces of Innovation, two bestsellers about the legendary design strategy firm IDEO that have combined international sales of over 700,000 copies. Jonathan has been nominated for a Pulitzer, won two Computer Press Awards, and a New York Press Club Journalism Award and the Peter Lisagor Award for Exemplary Journalism. He is the author and co-author of nine books, including two popular books about famous computer hackers, The Fugitive Game and The Watchman. A former Contributing Editor for Playboy, Jonathan has also written for the Los Angeles Times Magazine and Forbes and numerous technology and business publications. He is currently launching SmartUp.life, the innovation hub, an online resource for inspiration, creativity and innovation generation for companies and individuals. Jonathan is the founder and CEO of Snowball Narrative and leads innovation, branding, and publishing projects. Clients include Gillette, Estee Lauder, Garmin, Sony, M31, TrendHunter, Lululemon, Leadership Business Consulting, Gap, and Deckers Brands. Jonathan has given numerous keynotes, executive briefings, and seminars in the United States and Canada on innovation, storytelling, and entrepreneurship. He has also made more than a hundred appearances on television and radio on such national shows as All Things Considered, Fresh Air, Talk of the Nation, CNN, Fox, ESPN, and CNBC. As We Wrap … Recently Sean Carpenter of Coldwell Banker gave a shout-out to our Justin Foster episode. Thanks for listening Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 20 Apr 2015 10:00:00 -0000 full Nick Westergaard “A name introduces you to the experience.” In short, words and the stories we create with them matter.  would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how... “A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how innovation happens and how brands can use storytelling to create narratives that snowball. As you can imagine, I couldn’t wait to chat with Jonathan on this week’s episode of the On Brand podcast. About Jonathan Littman Jonathan Littman is the co-author of The Art of Innovation and The Ten Faces of Innovation, two bestsellers about the legendary design strategy firm IDEO that have combined international sales of over 700,000 copies. Jonathan has been nominated for a Pulitzer, won two Computer Press Awards, and a New York Press Club Journalism Award and the Peter Lisagor Award for Exemplary Journalism. He is the author and co-author of nine books, including two popular books about famous computer hackers, The Fugitive Game and The Watchman. A former Contributing Editor for Playboy, Jonathan has also written for the Los Angeles Times Magazine and Forbes and numerous technology and business publications. He is currently launching SmartUp.life, the innovation hub, an online resource for inspiration, creativity and innovation generation for companies and individuals. Jonathan is the founder and CEO of Snowball Narrative and leads innovation, branding, and publishing projects. Clients include Gillette, Estee Lauder, Garmin, Sony, M31, TrendHunter, Lululemon, Leadership Business Consulting, Gap, and Deckers Brands. Jonathan has given numerous keynotes, executive briefings, and seminars in the United States and Canada on innovation, storytelling, and entrepreneurship. He has also made more than a hundred appearances on television and radio on such national shows as All Things Considered, Fresh Air, Talk of the Nation, CNN, Fox, ESPN, and CNBC. As We Wrap … Recently Sean Carpenter of Coldwell Banker gave a shout-out to our Justin Foster episode. Thanks for listening Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how innovation happens and how brands can use storytelling to create narratives that snowball. As you can imagine, I couldn’t wait to chat with Jonathan on this week’s episode of the On Brand podcast.

About Jonathan Littman

Jonathan Littman is the co-author of The Art of Innovation and The Ten Faces of Innovation, two bestsellers about the legendary design strategy firm IDEO that have combined international sales of over 700,000 copies.

Jonathan has been nominated for a Pulitzer, won two Computer Press Awards, and a New York Press Club Journalism Award and the Peter Lisagor Award for Exemplary Journalism. He is the author and co-author of nine books, including two popular books about famous computer hackers, The Fugitive Game and The Watchman. A former Contributing Editor for Playboy, Jonathan has also written for the Los Angeles Times Magazine and Forbes and numerous technology and business publications. He is currently launching SmartUp.life, the innovation hub, an online resource for inspiration, creativity and innovation generation for companies and individuals.

Jonathan is the founder and CEO of Snowball Narrative and leads innovation, branding, and publishing projects. Clients include Gillette, Estee Lauder, Garmin, Sony, M31, TrendHunter, Lululemon, Leadership Business Consulting, Gap, and Deckers Brands.

Jonathan has given numerous keynotes, executive briefings, and seminars in the United States and Canada on innovation, storytelling, and entrepreneurship. He has also made more than a hundred appearances on television and radio on such national shows as All Things Considered, Fresh Air, Talk of the Nation, CNN, Fox, ESPN, and CNBC.

As We Wrap …

Recently Sean Carpenter of Coldwell Banker gave a shout-out to our Justin Foster episode. Thanks for listening Sean!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3102 no How to Create a Trustworthy Brand with Heidi Grant Halvorson https://traffic.libsyn.com/secure/onbrand/Heidi_Grant_Halvorson.mp3 “How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About It. I couldn’t wait to talk to this successful social psychologist speaker and author about trust, perception, first impressions, and everything in between on this week’s episode of the podcast. About Heidi Grant Halvorson Heidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of the new book No One Understands You and What To Do About It, as well the national best-seller Nine Things Successful People Do Differently. She is also Associate Director of Columbia Business School’s Motivation Science Center, and a frequent contributor to Fast Company, Harvard Business Review, and Business Insider. Heidi is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected to the highly selective Society for Experimental Social Psychology. She received her PhD in social psychology from Columbia University. As We Wrap … Recently Andrea D. Smith tweeted after listening to last week’s interview with Siegel+Gale’s David Srere saying that she “loved it.” Thanks Andrea! We love hearing that. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Apr 2015 10:00:00 -0000 full Nick Westergaard “How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in  new book No One Understands You and What to Do About It. I couldn’t... “How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About It. I couldn’t wait to talk to this successful social psychologist speaker and author about trust, perception, first impressions, and everything in between on this week’s episode of the podcast. About Heidi Grant Halvorson Heidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of the new book No One Understands You and What To Do About It, as well the national best-seller Nine Things Successful People Do Differently. She is also Associate Director of Columbia Business School’s Motivation Science Center, and a frequent contributor to Fast Company, Harvard Business Review, and Business Insider. Heidi is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected to the highly selective Society for Experimental Social Psychology. She received her PhD in social psychology from Columbia University. As We Wrap … Recently Andrea D. Smith tweeted after listening to last week’s interview with Siegel+Gale’s David Srere saying that she “loved it.” Thanks Andrea! We love hearing that. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About It. I couldn’t wait to talk to this successful social psychologist speaker and author about trust, perception, first impressions, and everything in between on this week’s episode of the podcast.

About Heidi Grant Halvorson

Heidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of the new book No One Understands You and What To Do About It, as well the national best-seller Nine Things Successful People Do Differently. She is also Associate Director of Columbia Business School’s Motivation Science Center, and a frequent contributor to Fast Company, Harvard Business Review, and Business Insider.

Heidi is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected to the highly selective Society for Experimental Social Psychology. She received her PhD in social psychology from Columbia University.

As We Wrap …

Recently Andrea D. Smith tweeted after listening to last week’s interview with Siegel+Gale’s David Srere saying that she “loved it.” Thanks Andrea! We love hearing that.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2953 no Social Sound Bite: New Retweet Feature, Is Google Buying Twitter? https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-13.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday, so did rumors of a potential takeover from not one but two different suitors including Google! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Twitter officially lets you retweet with comments now (Mashable) Twitter’s stock price rises after Google buyout rumours – not for the first time (The Guardian) Google buying Twitter would be like Microsoft buying Yahoo (Business Insider) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have psychologist, speaker, and author Heidi Grant Halvorson. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 10 Apr 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday,... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday, so did rumors of a potential takeover from not one but two different suitors including Google! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Twitter officially lets you retweet with comments now (Mashable) Twitter’s stock price rises after Google buyout rumours – not for the first time (The Guardian) Google buying Twitter would be like Microsoft buying Yahoo (Business Insider) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have psychologist, speaker, and author Heidi Grant Halvorson. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday, so did rumors of a potential takeover from not one but two different suitors including Google! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

 

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have psychologist, speaker, and author Heidi Grant Halvorson.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 334 no Branding with Simplicity at Siegel+Gale https://traffic.libsyn.com/secure/onbrand/David-Srere-On-Brand.mp3 “If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, how one goes about quantifying all of this. Enjoy this week’s episode of the On Brand podcast. About David B. Srere David first learned the art of simplicity from a college history professor, who refused to read beyond the first three pages of any assignment his students turned in. “If you couldn’t say it in three pages, it just wasn’t worth saying,” he recalls. David did more than just learn the lesson; he became a lifelong proponent of the power of a clear, credible, compelling story. As Chief Strategy Officer, David applies that philosophy to his oversight of Siegel+Gale’s strategic practice areas and activities. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. David believes that “giving employees an emotionally based reason to come to work every day, to make them feel part of something meaningful and larger than themselves, is the difference between good companies and great companies.” Under his leadership, Siegel+Gale recently expanded into China—the latest achievement in a career that includes terms as Co-Managing Director of the New York office and Group Director, Strategy. David continues to work on what he describes as “Big Think” engagements for clients including American Express, SAP, Motorola, and HP. He writes and speaks regularly about organizational purpose, strategic differentiation and corporate values, and is regularly quoted in the Wall Street Journal, Financial Times, and other major business publications. As We Wrap … Recently, Colin Haas reviewed the On Brand podcast over at Jay Baer’s Marketing Podcasts — an amazing search engine for podcast discovery (the only one of its kind, in fact). We are honored that Colin liked what he heard so much that he gave us a 9.9 rating! Thanks for listening and rating the show! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Apr 2015 10:00:00 -0000 full Nick Westergaard “If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer  joined us for a conversation about simplicity, organizational purpose, brand... “If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, how one goes about quantifying all of this. Enjoy this week’s episode of the On Brand podcast. About David B. Srere David first learned the art of simplicity from a college history professor, who refused to read beyond the first three pages of any assignment his students turned in. “If you couldn’t say it in three pages, it just wasn’t worth saying,” he recalls. David did more than just learn the lesson; he became a lifelong proponent of the power of a clear, credible, compelling story. As Chief Strategy Officer, David applies that philosophy to his oversight of Siegel+Gale’s strategic practice areas and activities. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. David believes that “giving employees an emotionally based reason to come to work every day, to make them feel part of something meaningful and larger than themselves, is the difference between good companies and great companies.” Under his leadership, Siegel+Gale recently expanded into China—the latest achievement in a career that includes terms as Co-Managing Director of the New York office and Group Director, Strategy. David continues to work on what he describes as “Big Think” engagements for clients including American Express, SAP, Motorola, and HP. He writes and speaks regularly about organizational purpose, strategic differentiation and corporate values, and is regularly quoted in the Wall Street Journal, Financial Times, and other major business publications. As We Wrap … Recently, Colin Haas reviewed the On Brand podcast over at Jay Baer’s Marketing Podcasts — an amazing search engine for podcast discovery (the only one of its kind, in fact). We are honored that Colin liked what he heard so much that he gave us a 9.9 rating! Thanks for listening and rating the show! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, how one goes about quantifying all of this. Enjoy this week’s episode of the On Brand podcast.

About David B. Srere

David first learned the art of simplicity from a college history professor, who refused to read beyond the first three pages of any assignment his students turned in. “If you couldn’t say it in three pages, it just wasn’t worth saying,” he recalls. David did more than just learn the lesson; he became a lifelong proponent of the power of a clear, credible, compelling story.

As Chief Strategy Officer, David applies that philosophy to his oversight of Siegel+Gale’s strategic practice areas and activities. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. David believes that “giving employees an emotionally based reason to come to work every day, to make them feel part of something meaningful and larger than themselves, is the difference between good companies and great companies.”

Under his leadership, Siegel+Gale recently expanded into China—the latest achievement in a career that includes terms as Co-Managing Director of the New York office and Group Director, Strategy. David continues to work on what he describes as “Big Think” engagements for clients including American Express, SAP, Motorola, and HP. He writes and speaks regularly about organizational purpose, strategic differentiation and corporate values, and is regularly quoted in the Wall Street Journal, Financial Times, and other major business publications.

As We Wrap …

Recently, Colin Haas reviewed the On Brand podcast over at Jay Baer’s Marketing Podcasts — an amazing search engine for podcast discovery (the only one of its kind, in fact). We are honored that Colin liked what he heard so much that he gave us a 9.9 rating! Thanks for listening and rating the show!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3022 no Social Sound Bite: Periscope vs Meerkat https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-12.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of late? This week we take a look at Periscope vs Meerkat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s a great breakdown of Periscope vs Meerkat (BusinessInsider). Was Meerkat ever even a hit? Why Meerkat is dying – and it’s taking U.S. tech journalism with it (BGR). Perhaps it’s too early to tell which app will be the winner. As Gary Vaynerchuk has said, what if Snapchat suddenly adds video? Check out Gary’s LinkedIn post on Periscope vs Meerkat. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Chief Strategy Officer of Siegel+Gale David Srere. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 03 Apr 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of late? This week we take a look at Periscope vs Meerkat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s a great breakdown of Periscope vs Meerkat (BusinessInsider). Was Meerkat ever even a hit? Why Meerkat is dying – and it’s taking U.S. tech journalism with it (BGR). Perhaps it’s too early to tell which app will be the winner. As Gary Vaynerchuk has said, what if Snapchat suddenly adds video? Check out Gary’s LinkedIn post on Periscope vs Meerkat. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Chief Strategy Officer of Siegel+Gale David Srere. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of late? This week we take a look at Periscope vs Meerkat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Chief Strategy Officer of Siegel+Gale David Srere.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 332 no March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends https://traffic.libsyn.com/secure/onbrand/March_Zeitgeist.mp3 Each month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at March 2015! The Brand Zeitgeist Report: March 2015 Twitter Turns Nine — Okay. On the show we reported that Twitter turned 10 but that’s just because — in honor of their ninth birthday — they released their top 10 tweets. (Who doesn’t get 9 and 10 confused every now and then?!) Kidding aside, we looked at the top tweets and shared our thoughts on Twitter today. Speaking of social media use today … Infinite Dial 2015, Meerkat, and More — Tom Webster was in the March zeitgeist! The month began with Tom’s episode of the On Brand podcast and was followed by Edison Research’s most recent release of the Infinite Dial study, which examines the adoption of digital media. We shared our favorite findings as well as our thoughts on how the new Meerkat app might follow some of these trends as well. #RaceTogether Happened — Sorry Starbucks. We took a look at this recent misfire from one of the more venerable brands of our time. Starbucks has gotten involved in issues before such as the jobs crisis and the environment. Why did they stumble this time? Meghann shared some successful Chipotle cup-based conversation starters from the likes of Toni Morrison and Amy Tan. What brand has made us smile lately? Meghann couldn’t wait to share how The Limited — a beloved brand from her youth — has found its way back to relevance with an assist from Scandal and Shonda Rhimes. I shared a story about a recent purchase from the Evernote Market — a brand I feel obligated to give more money to because of the value they provide on a daily basis. To learn more about Meghann, follow her on Twitter and check out her work on the Iowa City Moms Blog and as organizer of our Brand Driven Digital event series. As We Wrap Up … Julian McBride gave a nice shout-out to our recent episode featuring Barbara Apple Sullivan. Thanks for listening Julian! Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Mar 2015 10:00:00 -0000 full Nick Westergaard March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends Each month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at March 2015! The Brand Zeitgeist Report: March 2015 Twitter Turns Nine — Okay. On the show we reported that Twitter turned 10 but that’s just because — in honor of their ninth birthday — they released their top 10 tweets. (Who doesn’t get 9 and 10 confused every now and then?!) Kidding aside, we looked at the top tweets and shared our thoughts on Twitter today. Speaking of social media use today … Infinite Dial 2015, Meerkat, and More — Tom Webster was in the March zeitgeist! The month began with Tom’s episode of the On Brand podcast and was followed by Edison Research’s most recent release of the Infinite Dial study, which examines the adoption of digital media. We shared our favorite findings as well as our thoughts on how the new Meerkat app might follow some of these trends as well. #RaceTogether Happened — Sorry Starbucks. We took a look at this recent misfire from one of the more venerable brands of our time. Starbucks has gotten involved in issues before such as the jobs crisis and the environment. Why did they stumble this time? Meghann shared some successful Chipotle cup-based conversation starters from the likes of Toni Morrison and Amy Tan. What brand has made us smile lately? Meghann couldn’t wait to share how The Limited — a beloved brand from her youth — has found its way back to relevance with an assist from Scandal and Shonda Rhimes. I shared a story about a recent purchase from the Evernote Market — a brand I feel obligated to give more money to because of the value they provide on a daily basis. To learn more about Meghann, follow her on Twitter and check out her work on the Iowa City Moms Blog and as organizer of our Brand Driven Digital event series. As We Wrap Up … Julian McBride gave a nice shout-out to our recent episode featuring Barbara Apple Sullivan. Thanks for listening Julian! Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Each month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at March 2015!

The Brand Zeitgeist Report: March 2015

Twitter Turns Nine — Okay. On the show we reported that Twitter turned 10 but that’s just because — in honor of their ninth birthday — they released their top 10 tweets. (Who doesn’t get 9 and 10 confused every now and then?!) Kidding aside, we looked at the top tweets and shared our thoughts on Twitter today. Speaking of social media use today …

Infinite Dial 2015, Meerkat, and More — Tom Webster was in the March zeitgeist! The month began with Tom’s episode of the On Brand podcast and was followed by Edison Research’s most recent release of the Infinite Dial study, which examines the adoption of digital media. We shared our favorite findings as well as our thoughts on how the new Meerkat app might follow some of these trends as well.

#RaceTogether Happened — Sorry Starbucks. We took a look at this recent misfire from one of the more venerable brands of our time. Starbucks has gotten involved in issues before such as the jobs crisis and the environment. Why did they stumble this time? Meghann shared some successful Chipotle cup-based conversation starters from the likes of Toni Morrison and Amy Tan.

What brand has made us smile lately? Meghann couldn’t wait to share how The Limited — a beloved brand from her youth — has found its way back to relevance with an assist from Scandal and Shonda Rhimes. I shared a story about a recent purchase from the Evernote Market — a brand I feel obligated to give more money to because of the value they provide on a daily basis.

To learn more about Meghann, follow her on Twitter and check out her work on the Iowa City Moms Blog and as organizer of our Brand Driven Digital event series.

As We Wrap Up …

Julian McBride gave a nice shout-out to our recent episode featuring Barbara Apple Sullivan. Thanks for listening Julian!

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2933 no Why Bacon Brands Beat Oatmeal Brands with Justin Foster https://traffic.libsyn.com/secure/onbrand/Justin-Foster-On-Brand.mp3 “Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and grow unique and engaging brands. We couldn’t wait to chat about bacon brands on this week’s On Brand podcast. About Justin Foster “Inside every brand is a truth waiting to be amplified.” This is the message that Justin Foster shares as he works with clients and in his presentations and workshops. Based in Austin, TX, Justin is a brand strategist, published author, professional speaker, and workshop facilitator. He has worked for nearly 25 years in sales and marketing for small businesses and large corporations, co-founding two marketing/branding firms, and one successful start-up. As a brand strategist, Justin works with senior leaders and business owners to help them discover the “bacon” of their brand and create a meaningful, relevant presence in the marketplace. He believes that the truth of a brand is found in its culture and that culture should be as a brand’s #1 differentiator. Justin is frequently asked to speak and write on social business, modern marketing and branding and business trends. As a speaker/facilitator, he has delivered over 400 keynotes and workshops across every major industry. In addition, he has published two books on branding: Oatmeal v Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand. Justin also contributes frequently to a number of blog sites and has his own popular blog at fosterthinking.com. As We Wrap Up … Danielle Rogers gave a nice shout-out to the On Brand podcast back in February at AMA Iowa’s Experience Event. Big thanks to Danielle for listening and to AMA Iowa for being a great organization! [EDITOR’S NOTE: This podcaster may have doubled up on this shoutout but we’re sure Danielle won’t mind.] Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Mar 2015 10:00:00 -0000 full Nick Westergaard “Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker  has found that, while it may seem silly, bacon is an amazing metaphor for... “Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and grow unique and engaging brands. We couldn’t wait to chat about bacon brands on this week’s On Brand podcast. About Justin Foster “Inside every brand is a truth waiting to be amplified.” This is the message that Justin Foster shares as he works with clients and in his presentations and workshops. Based in Austin, TX, Justin is a brand strategist, published author, professional speaker, and workshop facilitator. He has worked for nearly 25 years in sales and marketing for small businesses and large corporations, co-founding two marketing/branding firms, and one successful start-up. As a brand strategist, Justin works with senior leaders and business owners to help them discover the “bacon” of their brand and create a meaningful, relevant presence in the marketplace. He believes that the truth of a brand is found in its culture and that culture should be as a brand’s #1 differentiator. Justin is frequently asked to speak and write on social business, modern marketing and branding and business trends. As a speaker/facilitator, he has delivered over 400 keynotes and workshops across every major industry. In addition, he has published two books on branding: Oatmeal v Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand. Justin also contributes frequently to a number of blog sites and has his own popular blog at fosterthinking.com. As We Wrap Up … Danielle Rogers gave a nice shout-out to the On Brand podcast back in February at AMA Iowa’s Experience Event. Big thanks to Danielle for listening and to AMA Iowa for being a great organization! [EDITOR’S NOTE: This podcaster may have doubled up on this shoutout but we’re sure Danielle won’t mind.] Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and grow unique and engaging brands. We couldn’t wait to chat about bacon brands on this week’s On Brand podcast.

About Justin Foster

“Inside every brand is a truth waiting to be amplified.” This is the message that Justin Foster shares as he works with clients and in his presentations and workshops. Based in Austin, TX, Justin is a brand strategist, published author, professional speaker, and workshop facilitator. He has worked for nearly 25 years in sales and marketing for small businesses and large corporations, co-founding two marketing/branding firms, and one successful start-up. As a brand strategist, Justin works with senior leaders and business owners to help them discover the “bacon” of their brand and create a meaningful, relevant presence in the marketplace. He believes that the truth of a brand is found in its culture and that culture should be as a brand’s #1 differentiator.

Justin is frequently asked to speak and write on social business, modern marketing and branding and business trends. As a speaker/facilitator, he has delivered over 400 keynotes and workshops across every major industry. In addition, he has published two books on branding: Oatmeal v Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand. Justin also contributes frequently to a number of blog sites and has his own popular blog at fosterthinking.com.

As We Wrap Up …

Danielle Rogers gave a nice shout-out to the On Brand podcast back in February at AMA Iowa’s Experience Event. Big thanks to Danielle for listening and to AMA Iowa for being a great organization! [EDITOR’S NOTE: This podcaster may have doubled up on this shoutout but we’re sure Danielle won’t mind.]

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2628 no Social Sound Bite: SXSW 2015 – More Meerkat, More Privacy https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-11.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on the pulse of what’s next. What did I learn? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite As we discussed last week, the new Meerkat app was big at SXSW. How big …? Everyone was talking about potential businesses uses for Meerkat. Plus everyone was Meerkat-ing (Meerkasting?) — even Julia Louis-Dreyfus! There were also several panels and discussion around social media privacy. BIG CONGRATULATIONS to Iowa’s own Pear Deck on their big win of $150,000 in funding at SXSW 2015! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Justin Foster, author of Oatmeal vs. Bacon. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 20 Mar 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on the pulse of what’s next. What did I learn? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite As we discussed last week, the new Meerkat app was big at SXSW. How big …? Everyone was talking about potential businesses uses for Meerkat. Plus everyone was Meerkat-ing (Meerkasting?) — even Julia Louis-Dreyfus! There were also several panels and discussion around social media privacy. BIG CONGRATULATIONS to Iowa’s own Pear Deck on their big win of $150,000 in funding at SXSW 2015! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Justin Foster, author of Oatmeal vs. Bacon. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on the pulse of what’s next. What did I learn? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

  • As we discussed last week, the new Meerkat app was big at SXSW. How big …?
  • Everyone was talking about potential businesses uses for Meerkat. Plus everyone was Meerkat-ing (Meerkasting?) — even Julia Louis-Dreyfus!
  • There were also several panels and discussion around social media privacy.
  • BIG CONGRATULATIONS to Iowa’s own Pear Deck on their big win of $150,000 in funding at SXSW 2015!

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Justin Foster, author of Oatmeal vs. Bacon.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 344 no How to Rock Your Brand’s Content on LinkedIn with Jason Miller https://traffic.libsyn.com/secure/onbrand/Jason-Miller-On-Brand.mp3 “I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished rock-n-roll photographer. We talked about both aspects of his work and everything in between on this week’s episode of the On Brand podcast. About Jason Miller Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Prior to this, he managed social media strategy at Marketo, where he was responsible for leading the company’s content and social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue. Before Marketo, Jason worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. To this day, Miller remains a rock ’n roll photographer by night. You can view his work at rocknrollcocktail.com. Jason is also the author of the Amazon #1 best-selling book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11. (As you can tell, he couldn’t resist the rock metaphor — even in his book title!) As We Wrap Up … Recently, Rob Zaleski — a great marketer over at MarketingProfs — gave us several shouts after listening to our Mitch Joel and Bryan Kramer episodes while running. Thanks for listening and enjoy your next run, Rob! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Mar 2015 10:00:00 -0000 full Nick Westergaard “I like to be dangerous with my content.” It’s quotes like this where  rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished... “I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished rock-n-roll photographer. We talked about both aspects of his work and everything in between on this week’s episode of the On Brand podcast. About Jason Miller Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Prior to this, he managed social media strategy at Marketo, where he was responsible for leading the company’s content and social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue. Before Marketo, Jason worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. To this day, Miller remains a rock ’n roll photographer by night. You can view his work at rocknrollcocktail.com. Jason is also the author of the Amazon #1 best-selling book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11. (As you can tell, he couldn’t resist the rock metaphor — even in his book title!) As We Wrap Up … Recently, Rob Zaleski — a great marketer over at MarketingProfs — gave us several shouts after listening to our Mitch Joel and Bryan Kramer episodes while running. Thanks for listening and enjoy your next run, Rob! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished rock-n-roll photographer. We talked about both aspects of his work and everything in between on this week’s episode of the On Brand podcast.

About Jason Miller

Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Prior to this, he managed social media strategy at Marketo, where he was responsible for leading the company’s content and social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue.

Before Marketo, Jason worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. To this day, Miller remains a rock ’n roll photographer by night. You can view his work at rocknrollcocktail.com.

Jason is also the author of the Amazon #1 best-selling book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11. (As you can tell, he couldn’t resist the rock metaphor — even in his book title!)

As We Wrap Up …

Recently, Rob Zaleski — a great marketer over at MarketingProfs — gave us several shouts after listening to our Mitch Joel and Bryan Kramer episodes while running. Thanks for listening and enjoy your next run, Rob!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3013 no Social Sound Bite: Why Meerkkat Matters https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-10.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter account. Once you’re done streaming, the online archive of your video is gone (you can save the file to your phone if you choose). Why does Meerkat matter? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Want to dig in and play with Meerkat? Download the app here. Here’s a great breakdown of what brands and publishers need to know about Meerkat (Digiday). As I mentioned on the show, one of the biggest cases for why Meerkat might matter lies in the recent Infinite Dial study from Edison Research. This shows that after Facebook, mobile experience apps like Instagram and Snapchat dominate social media use. Is Meerkat next? Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Jason Miller from LinkedIn. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 13 Mar 2015 10:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter account. Once you’re done streaming, the online archive of your video is gone (you can save the file to your phone if you choose). Why does Meerkat matter? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Want to dig in and play with Meerkat? Download the app here. Here’s a great breakdown of what brands and publishers need to know about Meerkat (Digiday). As I mentioned on the show, one of the biggest cases for why Meerkat might matter lies in the recent Infinite Dial study from Edison Research. This shows that after Facebook, mobile experience apps like Instagram and Snapchat dominate social media use. Is Meerkat next? Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Jason Miller from LinkedIn. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter account. Once you’re done streaming, the online archive of your video is gone (you can save the file to your phone if you choose). Why does Meerkat matter? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

  • Want to dig in and play with Meerkat? Download the app here.
  • Here’s a great breakdown of what brands and publishers need to know about Meerkat (Digiday).
  • As I mentioned on the show, one of the biggest cases for why Meerkat might matter lies in the recent Infinite Dial study from Edison Research. This shows that after Facebook, mobile experience apps like Instagram and Snapchat dominate social media use. Is Meerkat next?

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Jason Miller from LinkedIn.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 329 no Brand Consistency vs. Coherence with Barbara Apple Sullivan https://traffic.libsyn.com/secure/onbrand/Barbara-Sullivan-On-Brand.mp3 “Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill Lynch build and socialize strong brand architectures. I couldn’t wait to discuss all of this with Barbara this week on the On Brand podcast. About Barbara Apple Sullivan Barbara Apple Sullivan founded Sullivan in 1990 after spending more than a dozen years on the client side in the financial services industry. Recognizing a gap in how she was being serviced, Barbara understood that there was a need for agencies dedicated to helping complex businesses reach customers and prospects through the sales funnel rather than simply focusing on high level brand and awareness building. With this in mind, she launched Sullivan & Company and has grown the agency into a highly strategic group of nearly 60 employees serving clients across the financial and professional services, technology, higher education, industrial, and lifestyle industries. Current clients include American Express, Merrill Lynch, Cornell Tech, Duke University, and Crown Castle, among others. Prior to founding Sullivan, Barbara held senior level marketing positions at Chemical Bank and American Express. Barbara received her MBA from Harvard Business School and is a graduate of University of Pennsylvania’s Wharton School with a B.S. in Marketing and Management of Entrepreneurship. As We Wrap Up … Recently, the On Brand podcast came up during a recent #BrandChat on Twitter. Big thanks to Danielle Rogers and Laura Kinnard for the shout out! This great community gets together every Wednesday at 10 AM Central on Twitter. Check it out. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Mar 2015 10:00:00 -0000 full Nick Westergaard “Digital has democratized marketing … Consumers are playing an active role in defining our brands.”  would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill... “Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill Lynch build and socialize strong brand architectures. I couldn’t wait to discuss all of this with Barbara this week on the On Brand podcast. About Barbara Apple Sullivan Barbara Apple Sullivan founded Sullivan in 1990 after spending more than a dozen years on the client side in the financial services industry. Recognizing a gap in how she was being serviced, Barbara understood that there was a need for agencies dedicated to helping complex businesses reach customers and prospects through the sales funnel rather than simply focusing on high level brand and awareness building. With this in mind, she launched Sullivan & Company and has grown the agency into a highly strategic group of nearly 60 employees serving clients across the financial and professional services, technology, higher education, industrial, and lifestyle industries. Current clients include American Express, Merrill Lynch, Cornell Tech, Duke University, and Crown Castle, among others. Prior to founding Sullivan, Barbara held senior level marketing positions at Chemical Bank and American Express. Barbara received her MBA from Harvard Business School and is a graduate of University of Pennsylvania’s Wharton School with a B.S. in Marketing and Management of Entrepreneurship. As We Wrap Up … Recently, the On Brand podcast came up during a recent #BrandChat on Twitter. Big thanks to Danielle Rogers and Laura Kinnard for the shout out! This great community gets together every Wednesday at 10 AM Central on Twitter. Check it out. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill Lynch build and socialize strong brand architectures. I couldn’t wait to discuss all of this with Barbara this week on the On Brand podcast.

About Barbara Apple Sullivan

Barbara Apple Sullivan founded Sullivan in 1990 after spending more than a dozen years on the client side in the financial services industry. Recognizing a gap in how she was being serviced, Barbara understood that there was a need for agencies dedicated to helping complex businesses reach customers and prospects through the sales funnel rather than simply focusing on high level brand and awareness building. With this in mind, she launched Sullivan & Company and has grown the agency into a highly strategic group of nearly 60 employees serving clients across the financial and professional services, technology, higher education, industrial, and lifestyle industries.

Current clients include American Express, Merrill Lynch, Cornell Tech, Duke University, and Crown Castle, among others. Prior to founding Sullivan, Barbara held senior level marketing positions at Chemical Bank and American Express. Barbara received her MBA from Harvard Business School and is a graduate of University of Pennsylvania’s Wharton School with a B.S. in Marketing and Management of Entrepreneurship.

As We Wrap Up …

Recently, the On Brand podcast came up during a recent #BrandChat on Twitter. Big thanks to Danielle Rogers and Laura Kinnard for the shout out! This great community gets together every Wednesday at 10 AM Central on Twitter. Check it out.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2525 no Social Sound Bite: Is Google Killing Google+? https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-9s.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data illustrating that Facebook is far from dead with teens. However, Google is breaking their social network Google+ into three products — streams, photos, and Hangouts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s a round-up of coverage on the Google+ news. First, this article from The Verge provides a great overview on how Google+ officially splits into Photos and Streams. While Engadget reports that Google is testing new Contacts that blend Gmail and Google+. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 06 Mar 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a recent development from Google. On , we shared new data illustrating that Facebook is far from dead with teens. However, Google... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data illustrating that Facebook is far from dead with teens. However, Google is breaking their social network Google+ into three products — streams, photos, and Hangouts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s a round-up of coverage on the Google+ news. First, this article from The Verge provides a great overview on how Google+ officially splits into Photos and Streams. While Engadget reports that Google is testing new Contacts that blend Gmail and Google+. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data illustrating that Facebook is far from dead with teens. However, Google is breaking their social network Google+ into three products — streams, photos, and Hangouts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 265 no How to Co-Create Brands with Tom Webster https://traffic.libsyn.com/secure/onbrand/Tom-Webster-On-Brand.mp3 “Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship between brands, their customers, and the media landscape. We discussed all of this during his recent visit to the On Brand podcast. About Tom Webster Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy, and product development. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide. He has conducted research for some of America’s most popular media programs, including nationally syndicated shows such as All Things Considered, The Takeaway, and The Bob and Tom Show. Webster also has experience in consumer research and new product development, and has worked with leading companies in the pharmaceutical, high tech, and financial services sectors to provide key competitive intelligence, customer requirements, and marketing strategies. His work has been widely published in both print and online media, and he is the author of several widely quoted studies, including “Twitter Usage In America” and “The Podcast Consumer Revealed.” He’s also co-author of the Edison/Triton Digital “Infinite Dial” research series and the new book The Mobile Commerce Revolution. As We Wrap Up … Recently, listener Seth Sparks said about our January Brand Zeitgeist show, “I was starting to script a vlog about Iowa in the media lately. Now I feel like I don’t need to. Awesome work!” Thanks Seth! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Mar 2015 11:00:00 -0000 full Nick Westergaard “Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research,  spends a lot of his time carefully examining the relationship between... “Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship between brands, their customers, and the media landscape. We discussed all of this during his recent visit to the On Brand podcast. About Tom Webster Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy, and product development. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide. He has conducted research for some of America’s most popular media programs, including nationally syndicated shows such as All Things Considered, The Takeaway, and The Bob and Tom Show. Webster also has experience in consumer research and new product development, and has worked with leading companies in the pharmaceutical, high tech, and financial services sectors to provide key competitive intelligence, customer requirements, and marketing strategies. His work has been widely published in both print and online media, and he is the author of several widely quoted studies, including “Twitter Usage In America” and “The Podcast Consumer Revealed.” He’s also co-author of the Edison/Triton Digital “Infinite Dial” research series and the new book The Mobile Commerce Revolution. As We Wrap Up … Recently, listener Seth Sparks said about our January Brand Zeitgeist show, “I was starting to script a vlog about Iowa in the media lately. Now I feel like I don’t need to. Awesome work!” Thanks Seth! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship between brands, their customers, and the media landscape. We discussed all of this during his recent visit to the On Brand podcast.

About Tom Webster

Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy, and product development. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide.

He has conducted research for some of America’s most popular media programs, including nationally syndicated shows such as All Things Considered, The Takeaway, and The Bob and Tom Show. Webster also has experience in consumer research and new product development, and has worked with leading companies in the pharmaceutical, high tech, and financial services sectors to provide key competitive intelligence, customer requirements, and marketing strategies.

His work has been widely published in both print and online media, and he is the author of several widely quoted studies, including “Twitter Usage In America” and “The Podcast Consumer Revealed.” He’s also co-author of the Edison/Triton Digital “Infinite Dial” research series and the new book The Mobile Commerce Revolution.

As We Wrap Up …

Recently, listener Seth Sparks said about our January Brand Zeitgeist show, “I was starting to script a vlog about Iowa in the media lately. Now I feel like I don’t need to. Awesome work!” Thanks Seth!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2228 no Social Sound Bite: Facebook Is NOT Dead to Young People 12–24 https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-8.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is still the dominant social network for this demographic in spite of characterizations to the contrary. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Don’t listen to what your friends say — Facebook is NOT dead. Want proof? Here’s an overview of social media use among Americans age 12–24 (Edison Research). As noted on the show, to dig deeper on this data, you can sign up for the free webinar for the 2015 Infinite Dial study. Sign up now. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 27 Feb 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is still the dominant social network for this demographic in spite of characterizations to the contrary. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Don’t listen to what your friends say — Facebook is NOT dead. Want proof? Here’s an overview of social media use among Americans age 12–24 (Edison Research). As noted on the show, to dig deeper on this data, you can sign up for the free webinar for the 2015 Infinite Dial study. Sign up now. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is still the dominant social network for this demographic in spite of characterizations to the contrary. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

  • Don’t listen to what your friends say — Facebook is NOT dead. Want proof?
  • Here’s an overview of social media use among Americans age 12–24 (Edison Research).
  • As noted on the show, to dig deeper on this data, you can sign up for the free webinar for the 2015 Infinite Dial study. Sign up now.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 329 no Distrupting the Definition of Branding with Jason Baer https://traffic.libsyn.com/secure/onbrand/Jason-Baer-On-Brand.mp3 “I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding isn’t any less important, we have to come up with a better definition. That’s what we set out to do on this episode of the On Brand podcast. About Jason Baer Jason’s passion for partnering with clients in pursuit of bolder, more ambitious definitions of success led him to SYPartners, where he joined in 2013. As a Principal, he combines his experience in strategy, communications, and creative direction to help great leaders and their organizations realize their true potential. He began his career in a variety of roles at the D. E. Shaw Group, an overachieving global investment and technology development firm. He then spent several years as a Director and two-time winner of the Best Work award at Interbrand, the world’s largest brand consultancy, and most recently built and managed a thriving content strategy business at the simplicity and communications firm Siegel+Gale. Over this time Jason has led transformative engagements for some of the world’s leading organizations, including P&G, Hulu, NASA, Citi, Microsoft, Goldman Sachs, SAP, Subaru, Comcast, and American Express. As We Wrap Up … Before we call it wrap, I want to flip the microphone around to our listeners. Recently, Kate Connell shared how much she enjoyed hearing Meghann and I “jam about Iowa brands” on our January Brand Zeitgeist show. Cheers Kate! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 23 Feb 2015 17:00:00 -0000 full Nick Westergaard “I don’t particularly love the term — branding.” This may come as a surprise when you consider the source.  has an extensive background working with large organizations on large-scale brand transformations. He has a point, though.... “I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding isn’t any less important, we have to come up with a better definition. That’s what we set out to do on this episode of the On Brand podcast. About Jason Baer Jason’s passion for partnering with clients in pursuit of bolder, more ambitious definitions of success led him to SYPartners, where he joined in 2013. As a Principal, he combines his experience in strategy, communications, and creative direction to help great leaders and their organizations realize their true potential. He began his career in a variety of roles at the D. E. Shaw Group, an overachieving global investment and technology development firm. He then spent several years as a Director and two-time winner of the Best Work award at Interbrand, the world’s largest brand consultancy, and most recently built and managed a thriving content strategy business at the simplicity and communications firm Siegel+Gale. Over this time Jason has led transformative engagements for some of the world’s leading organizations, including P&G, Hulu, NASA, Citi, Microsoft, Goldman Sachs, SAP, Subaru, Comcast, and American Express. As We Wrap Up … Before we call it wrap, I want to flip the microphone around to our listeners. Recently, Kate Connell shared how much she enjoyed hearing Meghann and I “jam about Iowa brands” on our January Brand Zeitgeist show. Cheers Kate! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding isn’t any less important, we have to come up with a better definition. That’s what we set out to do on this episode of the On Brand podcast.

About Jason Baer

Jason’s passion for partnering with clients in pursuit of bolder, more ambitious definitions of success led him to SYPartners, where he joined in 2013. As a Principal, he combines his experience in strategy, communications, and creative direction to help great leaders and their organizations realize their true potential.

He began his career in a variety of roles at the D. E. Shaw Group, an overachieving global investment and technology development firm. He then spent several years as a Director and two-time winner of the Best Work award at Interbrand, the world’s largest brand consultancy, and most recently built and managed a thriving content strategy business at the simplicity and communications firm Siegel+Gale. Over this time Jason has led transformative engagements for some of the world’s leading organizations, including P&G, Hulu, NASA, Citi, Microsoft, Goldman Sachs, SAP, Subaru, Comcast, and American Express.

As We Wrap Up …

Before we call it wrap, I want to flip the microphone around to our listeners. Recently, Kate Connell shared how much she enjoyed hearing Meghann and I “jam about Iowa brands” on our January Brand Zeitgeist show. Cheers Kate!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2846 no Social Sound Bite: A Modern Family Content Marketing Lesson https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-7.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for some engaging TV, there’s also a content marketing lesson baked into this story as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story on Modern Family’s episode that never leaves the screen of a MacBook Pro  (The Verge) Plus, does the Pinterest buy button mean no more affiliate links for marketers? (CNET) Have you downloaded our new 2015 Social Brand Trendbook yet? Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 20 Feb 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for some engaging TV, there’s also a content marketing lesson baked into this story as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story on Modern Family’s episode that never leaves the screen of a MacBook Pro  (The Verge) Plus, does the Pinterest buy button mean no more affiliate links for marketers? (CNET) Have you downloaded our new 2015 Social Brand Trendbook yet? Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for some engaging TV, there’s also a content marketing lesson baked into this story as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 341 no Why Your Brand Is the Sum of Your Digital Touchpoints https://traffic.libsyn.com/secure/onbrand/Daniel-Rowles-On-Brand.mp3 “Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital channel.” Nope. They’re actually part of a larger, all-encompassing brand experience. I couldn’t wait to sit down and discuss this further with the author of Digital Branding and Mobile Marketing Daniel Rowles. About Daniel Rowles Daniel Rowles has been working in Digital Marketing for the past 16 years, with extensive experience working internationally both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer, and an associate professor at Imperial College and Cranfield School of Management. Daniel has helped organizations of all types use digital marketing effectively, working with a wide range of businesses, from startups to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com, and award winning author of Mobile Marketing and Digital Branding. His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 16 Feb 2015 11:00:00 -0000 full Nick Westergaard “Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital... “Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital channel.” Nope. They’re actually part of a larger, all-encompassing brand experience. I couldn’t wait to sit down and discuss this further with the author of Digital Branding and Mobile Marketing Daniel Rowles. About Daniel Rowles Daniel Rowles has been working in Digital Marketing for the past 16 years, with extensive experience working internationally both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer, and an associate professor at Imperial College and Cranfield School of Management. Daniel has helped organizations of all types use digital marketing effectively, working with a wide range of businesses, from startups to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com, and award winning author of Mobile Marketing and Digital Branding. His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital channel.” Nope. They’re actually part of a larger, all-encompassing brand experience. I couldn’t wait to sit down and discuss this further with the author of Digital Branding and Mobile Marketing Daniel Rowles.

About Daniel Rowles

Daniel Rowles has been working in Digital Marketing for the past 16 years, with extensive experience working internationally both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer, and an associate professor at Imperial College and Cranfield School of Management.

Daniel has helped organizations of all types use digital marketing effectively, working with a wide range of businesses, from startups to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com, and award winning author of Mobile Marketing and Digital Branding.

His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3068 no Social Sound Bite: Google Gets Access to Twitter’s Full Firehose https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-6.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also shared some light news about a Texas teen who lost her job due to an unfortunate tweet her boss saw. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Twitter Confirms Google Firehose Deal To Target Logged Out Users (TechCrunch) A great break down of who wins, who loses in the Twitter/Google deal (VentureBeat) And here’s that amazing story of young woman fired over Twitter before starting job (USA Today) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 13 Feb 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also shared some light news about a Texas teen who lost her job due to an unfortunate tweet her boss saw. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Twitter Confirms Google Firehose Deal To Target Logged Out Users (TechCrunch) A great break down of who wins, who loses in the Twitter/Google deal (VentureBeat) And here’s that amazing story of young woman fired over Twitter before starting job (USA Today) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also shared some light news about a Texas teen who lost her job due to an unfortunate tweet her boss saw. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 288 no The Art of Personal Branding with Bryan Kramer https://traffic.libsyn.com/secure/onbrand/Bryan-Kramer-On-Brand.mp3 “Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that brands of all shapes and sizes can succumb to. You won’t want to miss this master class on personal branding from Purematter’s Bryan Kramer. About Bryan Kramer Bryan Kramer has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. His focus, fun, and passion is as CEO at Purematter — one of the fastest growing private companies in Silicon Valley. As a social media strategist followed by over 200,000 combined social media followers, he’s an in-demand keynote speaker, recently giving a TED talk. Bryan is the author of the new best-selling book, Human to Human or #H2H. He also hosts the podcast, “From the Author’s Point of View,” as well as #Substance, PureMatter’s Luminary video series. He is a featured contributor on Social Media Today, Business2Community, and the IBM Smarter Commerce blog. He has been named a top social media influencer by Forbes, Business Insider, and Kred. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 09 Feb 2015 11:00:00 -0000 full Nick Westergaard “Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker,  knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that... “Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that brands of all shapes and sizes can succumb to. You won’t want to miss this master class on personal branding from Purematter’s Bryan Kramer. About Bryan Kramer Bryan Kramer has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. His focus, fun, and passion is as CEO at Purematter — one of the fastest growing private companies in Silicon Valley. As a social media strategist followed by over 200,000 combined social media followers, he’s an in-demand keynote speaker, recently giving a TED talk. Bryan is the author of the new best-selling book, Human to Human or #H2H. He also hosts the podcast, “From the Author’s Point of View,” as well as #Substance, PureMatter’s Luminary video series. He is a featured contributor on Social Media Today, Business2Community, and the IBM Smarter Commerce blog. He has been named a top social media influencer by Forbes, Business Insider, and Kred. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that brands of all shapes and sizes can succumb to. You won’t want to miss this master class on personal branding from Purematter’s Bryan Kramer.

About Bryan Kramer

Bryan Kramer has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. His focus, fun, and passion is as CEO at Purematter — one of the fastest growing private companies in Silicon Valley. As a social media strategist followed by over 200,000 combined social media followers, he’s an in-demand keynote speaker, recently giving a TED talk.

Bryan is the author of the new best-selling book, Human to Human or #H2H. He also hosts the podcast, “From the Author’s Point of View,” as well as #Substance, PureMatter’s Luminary video series. He is a featured contributor on Social Media Today, Business2Community, and the IBM Smarter Commerce blog. He has been named a top social media influencer by Forbes, Business Insider, and Kred.

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2841 no Social Sound Bite: Twitter Group DMs and the Social Super Bowl https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-5.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the half-time show, the ads, and everything in between. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Twitter Group DM: A live test with William Shatner (Mashable) Here’s our commentary on this year’s Super Bowl Ads — Monday Morning Ad Quarterback: The Best Ads of Super Bowl XLIX And how social were brand’s in this year’s Super Bowl? Not very as Jeffrey K. Rohrs points out in this insightful post (Salesforce Marketing Cloud) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 06 Feb 2015 17:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the half-time show, the ads, and everything in between. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Twitter Group DM: A live test with William Shatner (Mashable) Here’s our commentary on this year’s Super Bowl Ads — Monday Morning Ad Quarterback: The Best Ads of Super Bowl XLIX And how social were brand’s in this year’s Super Bowl? Not very as Jeffrey K. Rohrs points out in this insightful post (Salesforce Marketing Cloud) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the half-time show, the ads, and everything in between. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 284 no Avoiding Brand Distraction with Mitch Joel https://traffic.libsyn.com/secure/onbrand/Mitch-Joel-On-Brand.mp3 “Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait to sit down and chat with digital strategist, agency leader, and podcast extraordinaire Mitch Joel of Twist Image. About Mitch Joel Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada. Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters, and Dr. Phil. Mitch is a regular columnist for the Harvard Business Review, The Huffington Post, and other magazines and newspapers. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, was released in May 2013. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Feb 2015 17:00:00 -0000 full Nick Westergaard “Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait... “Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait to sit down and chat with digital strategist, agency leader, and podcast extraordinaire Mitch Joel of Twist Image. About Mitch Joel Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada. Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters, and Dr. Phil. Mitch is a regular columnist for the Harvard Business Review, The Huffington Post, and other magazines and newspapers. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, was released in May 2013. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait to sit down and chat with digital strategist, agency leader, and podcast extraordinaire Mitch Joel of Twist Image.

About Mitch Joel

Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.

Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters, and Dr. Phil.

Mitch is a regular columnist for the Harvard Business Review, The Huffington Post, and other magazines and newspapers. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, was released in May 2013.

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2542 no Social Sound Bite: A New Snapchat Feature & Super Bowl Ad Pregame https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-4.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what we’re watching for from brands online and off. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 30 Jan 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what we’re watching for from brands online and off. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what we’re watching for from brands online and off. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 380 no January 2015 Brand Zeitgeist: The Iowa Brand, Late Night, & Poo Pourri https://traffic.libsyn.com/secure/onbrand/January_2015_Zeitgeist.mp3 Each month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at January 2015! A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 26 Jan 2015 11:00:00 -0000 full Nick Westergaard Each month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at January 2015! A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Each month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at January 2015!

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2985 no Social Sound Bite: Lessons from the Social State of the Union https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-3.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also reviewed new data on which forms of content are most effective at reaching B2B tech buyers. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Obama’s Social Media Team Tries to Widen Audience for State of the Union Address (New York Times) The Full Text of the President’s State of the Union Address (Medium) Content Types Valued Most by B2B Tech Buyers (MarketingProfs) Here’s the full report from Eccolo Media Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 23 Jan 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also reviewed new data on which forms of content are most effective at reaching B2B tech buyers. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Obama’s Social Media Team Tries to Widen Audience for State of the Union Address (New York Times) The Full Text of the President’s State of the Union Address (Medium) Content Types Valued Most by B2B Tech Buyers (MarketingProfs) Here’s the full report from Eccolo Media Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also reviewed new data on which forms of content are most effective at reaching B2B tech buyers. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 376 no Living the Brand at Ben & Jerry’s with Mike Hayes https://traffic.libsyn.com/secure/onbrand/Mike-Hayes-On-Brand_-_11615_11.53_AM.mp3 “When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand ever since. On this week’s episode of On Brand, we had the opportunity to ask Mike what this means. About Mike Hayes As the Digital Marketing Manager at Ben and Jerry’s, Mike Hayes is responsible for developing and executing U.S. and European digital marketing programming and social media engagement strategies. He’s responsible for U.S. digital media planning and procurement and creates and manages global digital campaigns. Hayes also formulates and implements best practices and case studies for cascading globally. Like everyone at Ben & Jerry’s, he’s responsible for all things peace, love, and ice cream. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 19 Jan 2015 11:00:00 -0000 full Nick Westergaard “When I first started, I shared a cubicle with Jerry.” Yes. That Jerry.  began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand... “When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand ever since. On this week’s episode of On Brand, we had the opportunity to ask Mike what this means. About Mike Hayes As the Digital Marketing Manager at Ben and Jerry’s, Mike Hayes is responsible for developing and executing U.S. and European digital marketing programming and social media engagement strategies. He’s responsible for U.S. digital media planning and procurement and creates and manages global digital campaigns. Hayes also formulates and implements best practices and case studies for cascading globally. Like everyone at Ben & Jerry’s, he’s responsible for all things peace, love, and ice cream. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand ever since. On this week’s episode of On Brand, we had the opportunity to ask Mike what this means.

About Mike Hayes

As the Digital Marketing Manager at Ben and Jerry’s, Mike Hayes is responsible for developing and executing U.S. and European digital marketing programming and social media engagement strategies. He’s responsible for U.S. digital media planning and procurement and creates and manages global digital campaigns. Hayes also formulates and implements best practices and case studies for cascading globally.

Like everyone at Ben & Jerry’s, he’s responsible for all things peace, love, and ice cream.

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2475 no Social Sound Bite: Choose Your Social Networks Wisely https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-2.mp3 On this week’s Social Sound Bite – a recap of our show recorded live at the KXIC studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why you can’t simply slap the same two social media icons on all of your marketing and call it good. You have to choose your social networks wisely. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 16 Jan 2015 17:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – a recap of our show recorded live at the  studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why... On this week’s Social Sound Bite – a recap of our show recorded live at the KXIC studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why you can’t simply slap the same two social media icons on all of your marketing and call it good. You have to choose your social networks wisely. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – a recap of our show recorded live at the KXIC studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why you can’t simply slap the same two social media icons on all of your marketing and call it good. You have to choose your social networks wisely. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 458 no Why Content Brands Trump Branded Content with Andrew Davis https://traffic.libsyn.com/secure/onbrand/Andrew-Davis-On-Brand.mp3 “You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the way that marketers market and publishers publish. One audience at a time. From content brands to branded content and everything in between, I couldn’t wait to chat with Drew.  About Andrew Davis Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books. He’s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville, and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Jan 2015 11:00:00 -0000 full Nick Westergaard “You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author  is on a mission to change the way that marketers market and publishers publish. One audience at a... “You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the way that marketers market and publishers publish. One audience at a time. From content brands to branded content and everything in between, I couldn’t wait to chat with Drew.  About Andrew Davis Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books. He’s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville, and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the way that marketers market and publishers publish. One audience at a time. From content brands to branded content and everything in between, I couldn’t wait to chat with Drew. 

About Andrew Davis

Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books.

He’s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls.

In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville, and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2839 no Social Sound Bite: 2015 Social Media Predictions https://traffic.libsyn.com/secure/onbrand/Social-Sound-Bite-1.mp3 On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite 22 Experts on Which 2015 Social Media Trends to Watch Why Facebook Inc’s Video Ads Will Take Off in 2015 (The Motley Fool) Details Unveiled For Twitter’s Native Video Player To Rival YouTube? (TechCrunch) How to Plan Your 2015 Paid Social Media Advertising Budget 11 Marketing Podcasts That You Should Be Listening To Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 09 Jan 2015 11:00:00 -0000 full Nick Westergaard On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and... On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite 22 Experts on Which 2015 Social Media Trends to Watch Why Facebook Inc’s Video Ads Will Take Off in 2015 (The Motley Fool) Details Unveiled For Twitter’s Native Video Player To Rival YouTube? (TechCrunch) How to Plan Your 2015 Paid Social Media Advertising Budget 11 Marketing Podcasts That You Should Be Listening To Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 473 no The Role of Brand Voice in Social Media at Chobani https://traffic.libsyn.com/secure/onbrand/Ashley-Butler-On-Brand.mp3 “Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only been around since 2007. Ashley tells us about building the brand online and off and the role that digital media has played on this week’s episode of On Brand. About Ashley Butler Ashley Butler is the Social Media Strategist at Chobani (Note: I referenced her previous title of “Brand Voice Manager” on the podcast recording). In this role she manages engagement across all Chobani digital platforms, shaping voice and tone for the brand along the way. Butler edits and produces content on a daily basis. She works on the social strategy for the Greek yogurt brand’s high profile campaigns including the Super Bowl, Oscars, and Olympics. Butler also serves as crisis leader for the entire Brand Communications team, planning for recalls and other high intensity situations. A self described “passionate social media and digital marketing nerd,” Ashley is seasoned in community building, digital engagement, social content, and has had experience in crisis communications. When asked what makes her tick she says — writing, social campaigns and disruptive activations, and culture — not just the yogurt kind. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 05 Jan 2015 11:00:00 -0000 full Nick Westergaard “Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant,  has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only... “Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only been around since 2007. Ashley tells us about building the brand online and off and the role that digital media has played on this week’s episode of On Brand. About Ashley Butler Ashley Butler is the Social Media Strategist at Chobani (Note: I referenced her previous title of “Brand Voice Manager” on the podcast recording). In this role she manages engagement across all Chobani digital platforms, shaping voice and tone for the brand along the way. Butler edits and produces content on a daily basis. She works on the social strategy for the Greek yogurt brand’s high profile campaigns including the Super Bowl, Oscars, and Olympics. Butler also serves as crisis leader for the entire Brand Communications team, planning for recalls and other high intensity situations. A self described “passionate social media and digital marketing nerd,” Ashley is seasoned in community building, digital engagement, social content, and has had experience in crisis communications. When asked what makes her tick she says — writing, social campaigns and disruptive activations, and culture — not just the yogurt kind. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only been around since 2007. Ashley tells us about building the brand online and off and the role that digital media has played on this week’s episode of On Brand.

About Ashley Butler

Ashley Butler is the Social Media Strategist at Chobani (Note: I referenced her previous title of “Brand Voice Manager” on the podcast recording). In this role she manages engagement across all Chobani digital platforms, shaping voice and tone for the brand along the way. Butler edits and produces content on a daily basis. She works on the social strategy for the Greek yogurt brand’s high profile campaigns including the Super Bowl, Oscars, and Olympics. Butler also serves as crisis leader for the entire Brand Communications team, planning for recalls and other high intensity situations.

A self described “passionate social media and digital marketing nerd,” Ashley is seasoned in community building, digital engagement, social content, and has had experience in crisis communications.

When asked what makes her tick she says — writing, social campaigns and disruptive activations, and culture — not just the yogurt kind.

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2660 no The Primal Code of Digital Brand Building with Patrick Hanlon https://traffic.libsyn.com/secure/onbrand/Patrick-Hanlon-On-Brand.mp3 “Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for building brands both online and off. As a huge fan of Hanlon’s work, I couldn’t wait to make him the inaugural guest on the On Brand podcast. About Patrick Hanlon Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies and startups. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. His new book The Social Code builds on the concept of Primal Code outlined in Primal Branding, for the digital age. He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, CNBC, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Advertising Age, and others. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … You can subscribe to the show via iTunes, Stitcher, and RSS. If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show. Need a quick tutorial on how to rate and review a podcast in iTunes? Check this out. Don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 01 Jan 2015 11:00:00 -0000 full Nick Westergaard “Branding discussions used to be esoteric. Like molding fog.” It was this realization that led  to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for... “Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for building brands both online and off. As a huge fan of Hanlon’s work, I couldn’t wait to make him the inaugural guest on the On Brand podcast. About Patrick Hanlon Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies and startups. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. His new book The Social Code builds on the concept of Primal Code outlined in Primal Branding, for the digital age. He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, CNBC, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Advertising Age, and others. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … You can subscribe to the show via iTunes, Stitcher, and RSS. If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show. Need a quick tutorial on how to rate and review a podcast in iTunes? Check this out. Don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for building brands both online and off. As a huge fan of Hanlon’s work, I couldn’t wait to make him the inaugural guest on the On Brand podcast.

About Patrick Hanlon

Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies and startups. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. His new book The Social Code builds on the concept of Primal Code outlined in Primal Branding, for the digital age.

He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, CNBC, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Advertising Age, and others.

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2758 no How to Reinvent Your Brand with Dorie Clark https://traffic.libsyn.com/secure/onbrand/Dorie-Clark-On-Brand.mp3 “Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark is one of those brand architects. The author of Reinventing You took some time to talk with us about brand reinvention. About Dorie Clark Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future, which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai. Her next book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, will be released this April. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … You can subscribe to the show via iTunes, Stitcher, and RSS. If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show. Need a quick tutorial on how to rate and review a podcast in iTunes? Check this out. Don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 01 Jan 2015 11:00:00 -0000 full Nick Westergaard “Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role.  is one of those... “Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark is one of those brand architects. The author of Reinventing You took some time to talk with us about brand reinvention. About Dorie Clark Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future, which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai. Her next book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, will be released this April. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … You can subscribe to the show via iTunes, Stitcher, and RSS. If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show. Need a quick tutorial on how to rate and review a podcast in iTunes? Check this out. Don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark is one of those brand architects. The author of Reinventing You took some time to talk with us about brand reinvention.

About Dorie Clark

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future, which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai. Her next book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, will be released this April.

Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter.

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2684 no Beyond the Positioning Statement with Tamsen Webster https://traffic.libsyn.com/secure/onbrand/Tamsen-Webster-On-Brand.mp3 “Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also how that message is heard. “Ultimately I help people sell ideas.” With a background that includes agency work, message consultancy, and producing successful TEDx events, I was delighted to chat with Tamsen. About Tamsen Webster Tamsen Webster specializes in how to tell the right story to the right people at the right time. As the Senior Vice President for Executive Communications at Oratium, a messaging consultancy, Tamsen is responsible for helping brands and individuals tell their stories day-to-day to drive business results. As the Executive Producer of TEDxCambridge, she also selects and coaches speakers for the TEDx stage. Tamsen is the the mother of two boys who regularly challenge what she thinks she knows about communication, a retired Weight Watchers leader, and a midlife marathoner. She’s also delighted to be Tom Webster’s other half. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … You can subscribe to the show via iTunes, Stitcher, and RSS. If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show. Need a quick tutorial on how to rate and review a podcast in iTunes? Check this out. Don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 01 Jan 2015 11:00:00 -0000 full Nick Westergaard “Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that  knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also... “Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also how that message is heard. “Ultimately I help people sell ideas.” With a background that includes agency work, message consultancy, and producing successful TEDx events, I was delighted to chat with Tamsen. About Tamsen Webster Tamsen Webster specializes in how to tell the right story to the right people at the right time. As the Senior Vice President for Executive Communications at Oratium, a messaging consultancy, Tamsen is responsible for helping brands and individuals tell their stories day-to-day to drive business results. As the Executive Producer of TEDxCambridge, she also selects and coaches speakers for the TEDx stage. Tamsen is the the mother of two boys who regularly challenge what she thinks she knows about communication, a retired Weight Watchers leader, and a midlife marathoner. She’s also delighted to be Tom Webster’s other half. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … You can subscribe to the show via iTunes, Stitcher, and RSS. If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show. Need a quick tutorial on how to rate and review a podcast in iTunes? Check this out. Don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices “Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also how that message is heard. “Ultimately I help people sell ideas.” With a background that includes agency work, message consultancy, and producing successful TEDx events, I was delighted to chat with Tamsen.

About Tamsen Webster

Tamsen Webster specializes in how to tell the right story to the right people at the right time. As the Senior Vice President for Executive Communications at Oratium, a messaging consultancy, Tamsen is responsible for helping brands and individuals tell their stories day-to-day to drive business results. As the Executive Producer of TEDxCambridge, she also selects and coaches speakers for the TEDx stage.

Tamsen is the the mother of two boys who regularly challenge what she thinks she knows about communication, a retired Weight Watchers leader, and a midlife marathoner. She’s also delighted to be Tom Webster’s other half.

A Few Final Reminders

A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.

Last but not least …

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2856 no Hello, On Brand Podcast. (Goodbye, Social Brand Chat.) https://traffic.libsyn.com/secure/onbrand/Hello-On-Brand-Goodbye-Social-Brand-Chat-On-Brand.mp3   A new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung up our headphones from our 100-episode run as hosts of The Work Talk Show. But I wasn’t done with podcasting. Not by a long shot. Today, I’m pleased to announce our newest project here at Brand Driven Digital — the On Brand podcast.  Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 30 Dec 2014 05:01:00 -0000 full Nick Westergaard A New Podcast About Branding. For Brand Builders, By Brand Builders.   A new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung up our headphones from our 100-episode run as hosts of The Work Talk Show. But I wasn’t done with podcasting. Not by a long shot. Today, I’m pleased to announce our newest project here at Brand Driven Digital — the On Brand podcast.  Learn more about your ad choices. Visit megaphone.fm/adchoices  

A new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung up our headphones from our 100-episode run as hosts of The Work Talk Show. But I wasn’t done with podcasting. Not by a long shot. Today, I’m pleased to announce our newest project here at Brand Driven Digital — the On Brand podcast. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 378 no