Marketing Brew Weekly

Brands Gamble on Prediction Markets Marketing

Wed, 22 Apr 2026 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting.

00:00: Intro

02:53: An unlikely place for prediction markets to be

05:45: Their play into the entertainment world

08:50: Turning live TV into a social media experience

10:30: The risk element

14:05: How the brands are leaning into their value

16:10: A way to appeal to a new audience

19:50: The ethical question of it all

20:40: What happens next?

Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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From Bieber to Billboards: The Brands Winning Coachella

Wed, 15 Apr 2026 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week, we’re putting on our flower crowns to discuss all things music festival marketing. Right in the middle of both Coachella weekends, we talk billboards and Bieber, activations and influencers, and of course, fomo and the future of festivals. Plus, Brian Rappaport, CEO of Quan Media Group and Meredith Diehn, SVP of Marketing at goodwipes weigh in on how the music festival continues to stay relevant, year after year.

00:00: Intro

01:07: This year’s Coachella highlights

03:40: Where have the brands been marketing

06:50: How important are photo activations

08:15: The brand of Coachella

11:20: Brands are only going bigger

14:30: How the artists are marketing themselves

19:55: The power of FOMO

22:50: How will Coachella evolve

This episode is brought to you by Paramount Ads Manager. For more information, visit: http://www.paramountadsmanager.com/

Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!)

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Why Brands Are Using Music Videos as Marketing

Wed, 08 Apr 2026 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week, we’re looking at the way marketers are making music videos for their brands. That’s right, many brands are using their own in-house entertainment studios to tap into nostalgia ot Gen Z trends, and give people a little song and dance to get them interested in their products. From using humor to choreographed routines to heartfelt covers of songs, these are the tactics brands are employing to tap into a variety of generations through the power of song.

00:00: Intro

01:15: Marketers making music videos

03:24: Recent videos with Katseye, Megan The Stallion, and Nickleback

05:50: How Gap is leading the charge

09:00: Hollister and Gigi Perez

10:00: Brands having control of the ads

13:05: Who is the music video approach targeting

15:11: Where are these ads posted

16:20: Is Gen Z cool with this strategy

19:34: Risks with this move

This episode is brought to you by Paramount Ads Manager. For more information, visit: http://www.paramountadsmanager.com/

Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!)

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The Brands Braving It All for April Fools

Wed, 01 Apr 2026 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week, we’re talking April Fools – no, really, we are! We take a look back at the beginning of brands pulling a switcheroo on consumers, and give our take on those brave enough to be the butt of the joke in 2026. Plus, why this brand holiday can actually work in favor of smaller brands entering the convo, but backfire on those that do it too well – or too wrong.

00:00: Intro

00:30: We’re nominated for a Webby award!

01:08: April Fools pitches for 2026

04:08: Why do brands get involved with this holiday

09:30: How can brands stand out

11:27: A day for surprise collabs and smaller brands

15:00: Risks of a bad prank

19:30: Other brand holidays

Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!)

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What The “Staples Baddie” Teaches Us About Corporate Creators

Wed, 25 Mar 2026 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to greater in-store foot traffic, and what makes the content authentic.

00:00: Intro

02:42: Who is Staples Baddie

04:00: Brands not on board with employee ambassadors

04:52: Why this works for Staples

08:39: An increase in foot traffic for stores

09:52: People want IRL experiences

11:42: Other brands using this trend

14:00: Proof of reality social trend

15:00: Why brands won’t try this

21:20: Employees have to be happy at their job for it to work

This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/

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What Marketers Are Talking About After SXSW 2026

Wed, 18 Mar 2026 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week, Jennimai is fresh from her trip to SXSW in Austin, TX and reports back on the biggest convos she had (and overheard) at panels, activations, and throughout the event. From creators to AI, and even a mix of both, we’re discussing the major themes marketers were discussing on the ground, and where we can expect to see them in action next.

00:00: Intro

00:35: Overall themes of SXSW this year

03:00: Convergence at the conference

04:30: Bringing creators into legacy spaces

10:45: Activations geared towards creators

14:54: The state of experiential at SXSW 2026

16:22: AI conversations at the festival

20:47: Agentic AI in shopping and consumer world

24:39: NBCU AI agent product

This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/

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Brands Bite Into Burger Marketing

Wed, 11 Mar 2026 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week, we’re discussing the burger drama and the way each brand is responding to the McDonalds CEO taking a “big” bite from their new Big Arch burger. Burger King, Jack in the Box and even Freddy’s jumped in by handing execs their own products to show off just how big their bites can be. But are consumers on board – and hungry for burgers?

00:00: Intro

01:56: Reacting to the McDonald’s CEO video

03:55: The burger drama is getting weird

06:27: Backlash to the video

09:48: What are the pros and cons and other examples

11:24: Sassy social media

15:00: Campaigns aligning with brand identity

16:09: How will McDonald’s react

17:24: Why this happening on social matters

19:32: Not all CEOs are made for social

This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/

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Are We Maxxed Out on Protein Marketing?

Wed, 04 Mar 2026 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week, we’re discussing protein maxxing, the health trend you’re seeing everywhere: from Super Bowl commercials to sparkling protein water and even protein Doritos (?!), if it feels like every brand is adding protein to their offerings, it’s because they are. We break down how this is directly connected to GLP-1s, if it’s actually benefitting brands, and if we can expect to see the same from Big Fiber.

00:00: Intro

00:42: Is protein everywhere these days?

02:38: Products that magically now have protein

07:05: Why are we hearing about protein all the time now

13:00: The connection to GLP 1’s

17:30: Is it oversaturated now?

21:10: Is fiber the next hot ingredient

This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/

Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb

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Can "Legendary February” Lift Peacock to Premier Status?

Wed, 25 Feb 2026 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week, we’re breaking down the “Legendary February” that Peacock is touting–but wondering if it will lead to a Measly March once the Olympics are done? We’re discussing the winning strategies the steamer has used for the Olympics, Super Bowl and even Traitors, and offer suggestions on how they can keep subscribers from churning.

00:00: Intro

01:20: Our favorite Olympic events

02:30: The Olympics moment on Peacock

08:30: Using the Peacock app

11:40: Peacock owning sports and the ads that come with it

18:20: The Traitors crossover

22:00: How can Peacock build off this momentum

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Do Audiences Love a ‘Showmance’ as Marketing?

Wed, 18 Feb 2026 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals?

00:00: Intro

01:36: Wuthering Heights hype

06:15: Why try a showmance or fauxmance as marketing

10:46: Reality dating shows and influencer brand deals

15:50: Short form dating shows

19:31: Risks and rewards of using showmance as marketing

Join us in NYC next week for The Science of AI, breaking down what’s actually working in AI for marketers – last few tickets available here:

https://www.marketingbrew.com/events/the-art-and-science-of-ai-in-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb

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Sports Betting’s Marketing Strategy: Less Brand Awareness, More VIPs

Wed, 11 Feb 2026 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kalshi and Polymarket are marketing themselves, and we look ahead to figure out where the world of sports betting might be heading in its next era.

00:00: Intro

00:38: Sports betting brands with Super Bowl ads

06:00: User retention for sports betting brands

08:20: Sports betting vs prediction markets

11:35: What are betting brands focused on for marketing

16:35: What’s next for sports betting

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Reacting to 2026 Super Bowl Commercials

Sun, 08 Feb 2026 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week, since it is our literal Super Bowl, we’ve got a bonus episode for you where we’ll react to some of the weirdest and wildest commercials from the big game this year. From fibermaxxing to back flips to bran cereals, we’ll give our take on which ads got really creative, which…don’t think too hard about it, and which one may have missed the mark on their image rehabilitation.

00:00: Intro

00:40: Instacart featuring Ben Stiller and Benson Boone

02:50: Xfinity featuring Jurassic Park cast

06:08: Raisin Bran featuring William Shatner

08:48: Hims & Hers Succession vibes

11:24: Ring and cute puppies

14:15: Fanatics featuring Kendall Jenner

17:12: Hellmann’s featuring Andy Samberg

Watch the ads:

Instacart: https://www.youtube.com/watch?v=gTleZejhlqk

Xfinity: https://www.youtube.com/watch?v=KKwxWPp2dhw

Raisin Bran: https://www.youtube.com/watch?v=xf64Okfdc6Y

Hims & Hers: https://www.youtubdfe.com/watch?v=aZ7Z5LTJWHM

Ring camera dog finder https://www.youtube.com/watch?v=OheUzrXsKrY

Fanatics: https://www.youtube.com/watch?v=JfLUbLIULDw

Hellmanns: https://www.youtube.com/watch?v=fc0kbiVbuzs

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Super Bowl Commercials Are Betting Big on Toilet Humor

Wed, 04 Feb 2026 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the creative strategies and themes around many of the Super Bowl commercials this year. If you think you’re hearing a lot of Dad Rock, or seeing a lot of reminders to eat your fiber, or somehow feeling nostalgic, that’s on purpose. And, you may be seeing less AI ads than you think.

00:00: Intro

01:05: Nostalgic ads with retro TV nods

04:35: Retro music and Dad Rock

08:30: Health, wellness, and GLP 1s

16:11: Potty humor

21:09: Who will actually stand out

22:40: Will there be much AI

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Why Have We Seen So Many Super Bowl Ads Already?

Wed, 28 Jan 2026 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the way brands are planning their Super Bowl strategy, and why that means you’ve probably seen a lot of big game ads already. Kelsey Sutton and Katie Hicks are joined by Marketing Brew Senior Reporter, Alyssa Meyers, to break down what matters most to brands when it comes to media planning, social strategy and more. From regional buys to experiential activations, these are some of the unique ways you can expect brands to show up in and around the game.

00:00: Intro

01:06: The teaser approach

06:50: Regional buys

09:08: The social media aspect

12:30: Experiential activations

18:02: Beer brand teasers

28:50: Brands reacting on social

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Brands Are Producing Entertainment Content Now — But Should They?

Wed, 21 Jan 2026 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space.

00:00: Intro

00:36: Gap’s new hire of Chief Entertainment Officer

03:15: Other brands moving into the entertainment studio space

04:17: The benefits

12:49: The challenges

20:14: Over-saturation vs. Under-saturation

22:32: Is video content the new blog?

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How Brands Can Embrace the 'Heated Rivalry' Hype

Wed, 14 Jan 2026 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the same thing everyone is discussing: Heated Rivalry! We break down how this Canadian series became a megahit, the fandom the stars have already cultivated, and why romance is really having a moment. But: are brands getting in on it? From the brands mentioned in the show, to the ones totally fumbling the bag, we let marketers know how they can be ready for the next hit show, stars, and steamy romance on the way.

00:00: Intro

00:38: The rise of Heated Rivalry

08:50: Bands that have gotten involved

11:52: Brands and adult romance

15:30: What is the next big show to be a part of

17:42: Forecast by reading the books to plan future collabs

24:47: Is the NHL missing the moment

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How AI Will Reshape Marketing in 2026

Wed, 07 Jan 2026 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the 2026 AI trends all marketers need to know — and will probably be using. From brand discovery to content creations to the latest revelations at CES this week, we’re breaking down the ways AI will be implemented, shamed, and celebrated in the year ahead.

00:00: Intro

00:38: AI discourse at CES

03:56: How marketers will use AI in 2026

11:45: How Hollywood is using AI

15:30: What do consumers want vs. what brands want

19:50: What AI should not be used for

25:36: What do you want a robot to do for you?

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Predicting 2026’s Biggest Marketing Trends

Wed, 31 Dec 2025 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing all the biggest marketing trends we expect to see in 2026…and maybe a few we hope don’t return. From economic restrictions to social predictions, the importance of IRL events and the polarization of AI, these are our best guesses as to where marketers will be spending their time and money in the new year.

00:00: Intro

00:39: The economic reality for 2026

04:54: Social will require creativity

09:32: More IRL events

12:23: The AI of it all

16:40: The trends we do (and don’t) hope to see

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Best Marketing of 2025: From Top Collabs to Taylor Swift

Wed, 24 Dec 2025 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the hits, misses, and Taylor of it all as we look back on 2025’s best marketing campaigns throughout the year. We’ll be celebrating the best collabs, the best use of a celebrity, and the anti-AI campaign that had us cheering (and posing). Plus, we’ll share our own picks for the moments we’ll remember best from the year.

00:00: Intro

00:31: Brief recap of the year in marketing

02:21: Best Social Trend or Campaign

05:50: Best Collab of 2025

09:05: The Best Use of Celebrity

11:24: The Most Overlooked Campaign

13:55: Most Overhyped Campaign

16:40: Our favorite campaigns

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com

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We’re in a K-Shaped Economy. How Will Brands React?

Wed, 17 Dec 2025 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the current K-Shaped Economy and how brands are reacting. We take a look at the luxury brands leaning into aspirational marketing, and those embracing affordability. Plus, what about the brands in the middle — is it possible to be aspirational and affordable at the same time, and has anyone figured out how to present that message to customers?

00:00: Intro

00:31: Definition of a K-shaped economy

02:51: Which brands are going for aspirational

05:57: Which brands are going for affordability

11:02: Brands aiming for the middle class

14:47: Collabs that elevate a brand

17:36: How are brands positioning themselves as lifestyle brands

18:44: Brands trying to appeal to all consumers

21:43: The little treat economy

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com

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Is Ragebait A Viable Marketing Strategy?

Wed, 10 Dec 2025 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing Oxford University’s Word of the Year: Ragebait. From Sydney Sweeney’s American Eagle campaign to E.l.f. Choosing to partner with Matt Rife, were these marketing moves worth it for the brands? We touch on controversial Skims products and Coca-Cola using AI in their ads, and discuss which campaigns were fueled by bots — and wonder if it even matters as long as that stock price is up? We also discuss the risk vs. reward of employing this method, and share a brand that seemed to lean into the moment correctly.

00:00: Intro

00:35: What is Ragebait?

02:33: Biggest examples of Ragebait this year

05:20: Why are brands engaging

07:12: How brands do (or don’t acknowledge) using this tactic

08:38: Campaigns that don’t anticipate Ragebait and bots

16:10: How can social listening really be measured now

17:40: What impact will Ragebait campaigns have long-term

19:30: Does Ragebait work?

25:00: The Ordinary’s use of “gentle outrage”

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com

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What Any Marketer Can Learn From Netflix’s Massive Moment

Wed, 03 Dec 2025 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing how Netflix became the masters of marketing. With the final season of “Stranger Things” upon us, we discuss the brand collabs and major marketing moments the streamer has implemented to make the sci-fi show one of their biggest ever. We also discuss Netflix House and how the company has managed to bring IRL experiences and merch to their shows’ biggest fans. Plus, why does Netflix continue to chase that Oscar gold, and how will they continue to display their influence over the entertainment industry?

00:00: Intro

00:35: The return of Stranger Things

03:07: The impact of Stranger Things for Netflix

07:30: Stranger Things on Broadway

09:14: Netflix and experiential marketing

11:27: What to expect at Netflix House

18:28: Netflix and Out Of Home strategies

22:40: Creating perpetual engagement

25:46: Netflix and awards season

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com

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How Marketers Are Breaking Through the Black Friday Noise

Wed, 26 Nov 2025 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging hits the right tone? Do real Black Friday deals even exist any more? Is Amazon the only brand really owning this time of year? And our hosts share their ideas to get people excited about spending for the holidays again so listen up, brands!

00:00: Intro

00:32: Black Friday memories

03:15: Black Friday starts earlier now

06:00: How can brands make their campaign stand out

07:45: Using SMS marketing

09:21: Consumer sentiment is down around shopping

13:20: The importance of gift guides

17:30: Does Amazon do Black Friday best

21:55: What marketing strategy actually works

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com

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Wicked Successful: How 400 Partnerships Elevated ‘Wicked: For Good’s Marketing Strategy

Wed, 19 Nov 2025 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the marketing strategy behind the back-to-back Wicked movies, in honor of this week’s release, Wicked: For Good. In this episode, the hosts compare the budget and branding strategies used for both the first installment in the Wicked films, as well as the latest release, Wicked: For Good. They also review some of the 400 brand partnerships the film has established with brands including Crocs, Walmart, Swiffer, and more. We can’t help but mention the impact the Barbie film has had on this strategy, and share opinions on which films can also lean into this when it comes to promoting such beloved IP. The hosts also discuss the loyal fanbase, the press tour choices, and share their dream Wicked product collab.

00:00: Intro

00:36: Our level of excitement for the movie

03:42: The Wicked promo timeline

10:33: Brand collaborations

15:17: Inspiration from the Barbie movie

18:13: Brands seeing the partnerships pay off

20:23: Hollywood leaning into existing IP

23:43: Traditional marketing strategies and press tours

26:23: Looking towards award season

27:28: Dream Wicked collabs and next movies with marketing moments

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com

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Are Branded Weddings Cringe or Cute?

Wed, 12 Nov 2025 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding to getting hitched at the Taco Bell Cantina, we break down the opportunities and missteps of letting a brand plan (and pay for!) your big day. Plus, we take a look at other wedding-related activities such as brand trips and bachelorette parties and how they hope to get in on the sponsored action as well.

00:00: Intro

00:31: Branded weddings rising in popularity

03:00: Hellmann’s branded mayo wedding

05:52: Taco Bell Cantina wedding

07:00: Why would a brand sponsor a wedding

13:20: Content creation opportunities

16:18: Elevated brands sponsoring celeb and influencers

18:38: Brands and bachelorette parties

21:00: Can this backfire for brands

23:26: Which mascot would you have at your wedding

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com

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How Brands Reached Runners and Spectators During the NYC Marathon

Wed, 05 Nov 2025 11:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing how the new movie Now You See Me: Now You Don’t is using the recent Louvre robbery as a part of its marketing for the film’s release this month, how brands were able to incorporate marketing moments into the NYC marathon for runners and spectators alike, why Netflix is betting big on its ads business, and what the TikTok awards can do for creators and brands alike.

00:00: Intro

00:34: Using the Louvre robbery as marketing

06:03: Marketing the NYC Marathon

16:04: Netflix’s next big moves in the ad business

26:02: The TikTok awards are coming

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com

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What Marketers Can Learn From Zohran Mamdani’s Campaign

Wed, 29 Oct 2025 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the way Hatch has responded to unserious criticism about its latest spooky ad, what marketers can learn from the way Zohran Mamdani has used branding throughout his campaign for NYC mayor, what’s going on with dupe culture and where is it heading, and we rate some of the good and bad branded Halloween costumes this year.

00:00: Intro

00:33: Hatch responds to unserious criticism to its spooky ad

05:05: How Zohran Mamdani uses branding in his campaign for NYC mayor

17:24: Where is dupe culture heading

24:34: Brands get in on Halloween costumes

This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew.

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What The Spotify/Netflix Deal Means for YouTube and Podcasts

Wed, 22 Oct 2025 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing Heineken’s billboard reaction to Friend AI’s ads, the Spotify deal to bring The Ringer’s video podcasts to Netflix and what that means for YouTube and other platforms, the reasoning behind Apple TV dropping the plus sign from their name, and how man on the street videos are now turning into brands on the street videos as ads get in on the fun of producing these authentic-seeming clips.

00:00: Intro

00:35: Heineken mocks Friend AI

05:46: Select Spotify video podcasts will be available on Netflix

14:40: Apple TV subtracts the “+”

21:52: Brands get in on man on the street ads

This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew

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LeBron James and The Risk of Celebrity Fake-Outs

Wed, 15 Oct 2025 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing Timothee Chalamet’s “Marty Supreme” promo plans, LeBron James and the risk of a celebrity fake-out when it comes to advertising with brands, why so many celebrities all seem to be starting their own ad agencies lately, and how Friend AI really failed to make friends – especially in the NYC subways.

00:00: Intro

00:40: Timothee Chalamet’s “Marty Supreme” promo plans

05:20: LeBron James and celebrity fake-outs in advertising

14:26: Why so many celebrities are starting their own ad agencies

23:30: Friend AI really failed to make friends

This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew

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“Oscars For Creators” And AI Adoption In the Ad Industry

Wed, 08 Oct 2025 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the latest in the WNBA war of words over brand deals, the rise of commerce media with the announcement of Amex Ads, Sora 2 and the state of the industry’s AI adoption for better or worse, and Instagram’s launch of the “Oscars for creators” with Rings and what that really means for reels.

00:00 Intro

00:33 WNBA compensation talks get snippy

05:35 Amex Ads enters the commerce media space

13:46: Sora 2 and the ad industry’s adoption of AI

26:23: Instagram rolls out the “Oscars for Creators” with Rings

This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew

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Bad Bunny Takes Center Field and Netflix’s New Ad Deal Changes The Game

Wed, 01 Oct 2025 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing Meta’s new Vibes and the rise of AI video platforms, Bad Bunny performing at the Super Bowl and likely bringing top brands with him, Netflix’s big new deal with AB InBev and how it could change the game for ad revenue in the streaming world, and the latest updates on the TikTok deal and how it could impact advertisers and creators.

00:00 Intro

00:37 The vibe on Meta’s new Vibes app

05:24 What Bad Bunny’s Super Bowl performance means for brands

14:25 Netflix and AB InBev’s brand partnership deal is big for ad-supported streaming

23:22 An update on the latest TikTok deal news

This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew

This episode features:

Meta’s Vibes demo fail: https://www.tiktok.com/@verge/video/7551247078626823437

Bad Bunny’s Hop: https://www.reddit.com/r/Fauxmoi/comments/1ncxcp3/bad_bunny_appeared_to_have_injured_his_knees/

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The Rise of LinkedInfluencers and the Return of Pumpkin Spice Everything

Wed, 24 Sep 2025 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the blind box trend going bust, the reality TV to influencer pipeline inspired by Taylor Frankie Paul as the new Bachelorette, the rise of the LinkedInfluencer and how the platform can adapt, and everyone’s favorite: pumpkin spice season is here – but should some brands sit this one out?

00:00 Intro

00:35 Blind boxes go bust

04:32 The Reality TV to Influencer pipeline

13:05 LinkedInfluencers on the rise

22:06 Pumpkin Spice Season is here

This episode was sponsored by Digicom. To learn more, go to https://www.digicom.io/brew

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The Summer Brands Turned Pretty & Awards Show Ads

Wed, 17 Sep 2025 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing the latest on the potential TikTok ban, how brands are using award shows to their advantage, why Salish Matter really matters — especially when it comes to the power of Gen Alpha, and the surprising reason why your favorite sports team got in on the internet action of The Summer I Turned Pretty.

00:00 Intro

00:39 A TikTok ban update

04:20 Advertisers take award shows

14:52 Why Salish Matter’s launch really mattered

22:34 Brands tuning in to "The Summer I Turned Pretty"

This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew

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Labubus Win the US Open and American Eagle’s Sydney Sweeney Bet Pays Off

Wed, 10 Sep 2025 10:00:00 -0000

Welcome to Marketing Brew Weekly! This week we’re discussing Nike’s new ad for Gen Z, why American Eagle continues to win the denim wars, how Labubus really took the spotlight at the US Open, and which brands tried their best to capitalize on Taylor Swift’s big news.

00:00 Intro

00:35 Nike’s new slogan

04:17 American Eagle continues to soar

12:32 Labubus win the US Open

19:05 Taylor Swift’s effect on brands and Find the Fake game

This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew

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Introducing Marketing Brew Weekly

Wed, 03 Sep 2025 10:00:00 -0000

Welcome to the Marketing Brew Weekly show! The team behind the powerhouse Marketing Brew newsletter will now keep you up to date on the latest in marketing, advertising, and culture in podcast form too! Every Wednesday, join hosts Jennimai Nguyen, Kelsey Sutton, and Katie Hicks for a gab sesh featuring breakout social campaigns, rebrands gone wrong, and industry trends the internet can’t stop talking about. We’re here to help you level up at work, and have a laugh while you’re at it.

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