BOSSY

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How to Make a Bag as a Social Media Influencer, with Jessi Ngatikaura

Thu, 11 Sep 2025 10:00:00 -0000

In this episode Tara chats with The Secret Lives of Mormon Wives’ Jessi Ngatikaura on the business of being an influencer. Listen to hear Jessi’s take on the reality of being an influencer, how she’s built her portfolio of businesses, the challenges of working with friends and family, and who of her Mormon Wives costars she would collab with, copy, and cancel.

00:00 Intro

01:02 The perception vs. reality of being an influencer

04:30 Jessi’s portfolio of businesses

08:39 Office Hours segment

09:47 How MomTok has helped Jessi grow her businesses

11:01 Why Jessi is glad to have multiple businesses

13:24 The business of influencing and the different forms it can take

18:50 The messy part of becoming an influencer

22:50 On the challenges of working with your friends and family

24:19 Game: Boss Move or Doing Too Much?

27:15 An influencer Jessi admires

32:07 Game: Collab, Cancel, Copy

This episode is presented by Amazon Ads: Amazon Ads help you show up for customers—right when they’re looking for you.

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How To Start Over With A Second Business Idea, with the Founder of Care.com

Thu, 04 Sep 2025 11:00:00 -0000

In this episode Tara runs through 10 Questions for a Boss with Ohai.ai CEO Sheila Lirio Marcelo, who is also the founder of Care.com—the world’s largest care marketplace. Listen to hear Sheila talk about the transition from being the CEO of a private company to a public one, how she handled a serious hit to the reputation of her company, and finding the strength and energy to found a second company.

00:00 Intro

00: 53 Sheila’s morning rituals

02:22 What helped give Sheila confidence after Care.com went public

04:52 Office Hours segment, presented by Amazon Ads

06:02 How Sheila handled comments made about “the care economy” being for women

08:42 How Sheila handled a particularly dark moment for Care.com

10:52 What Sheila thinks about competitors of Care.com

12:23 How Ohai.ai came about as an idea and then became a business

14:56 Sheila’s attitude towards building a second company

17:56 How Sheila handled her insecurity when building her businesses

This episode is presented by Amazon Ads: Amazon Ads help you show up for customers—right when they’re looking for you.

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Responding to Your Toughest r/Entrepreneur Questions: Succeeding as an Introvert, Using AI, and More

Fri, 20 Jun 2025 10:00:00 -0000

Tara reads and answers some of the most pressing questions from Redditors seeking entrepreneurship advice. How do you become a successful entrepreneur as an introvert? Is AI actually going to take over everything? Can you become a successful business leader without vision?

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Reacting to Unhinged Emails from Tech Founders (Elon Musk, Elizabeth Holmes, and More)

Thu, 19 Jun 2025 04:00:00 -0000

Tara reviews the leaked emails of some of the leading figures in tech and shares her candid reactions, thoughts, and insights on each. From Elizabeth Holmes’ daily schedule to Elon Musk’s rage email to Sam Bankman-Fried’s unhinged musings, these are some emails you don’t want to miss.

Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

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From $5 Billion to Near Irrelevancy: What Happened With Clear?

Wed, 11 Jun 2025 20:30:00 -0000

Is Clear about to fail? What was once a thriving business valued at $5 billion with only the TSA as a competitor, is now facing several technological and economic challenges that threaten to render their business irrelevant. But Tara sees reason that Clear Security might survive anyway. Do you agree?

Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Changing Your Money Mindset with Abi Levine

Thu, 27 Mar 2025 10:00:00 -0000

In this episode, Tara sits down with CEO and founder of Millionaire Mindset Mastery and certified hypnotherapist Abi Levine to talk about the physics behind manifestation, and how to shift your mindset around your business, your money, and yourself.

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Getting Publicity for your Business with Cameo CEO Steven Galanis

Thu, 20 Mar 2025 10:00:00 -0000

In this episode, Tara talks with Cameo founder and CEO Steven Galanis about drumming up creative marketing campaigns, generating viral PR, and harnessing the inherent power of your brand in unique and attention-grabbing ways.

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SoulCycle CEO: 21 Questions for a Boss (Choosing A Good Manager, Being Unlikable, and More)

Thu, 13 Mar 2025 10:00:00 -0000

In this episode, Tara talks with SoulCycle CEO Evelyn Webster about the raw passion, drive, and genius she channeled in order to turn the company’s culture and reputation around after bad press and a global pandemic.

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Dating as a Powerful Woman with Gabby Bernstein

Thu, 06 Mar 2025 12:00:00 -0000

In this episode, Tara catches up with Gabby Bernstein, author of the NYT bestseller 'Self Help: This Is Your Chance to Change Your Life' and host of the 'Dear Gabby' podcast. The ladies dive into the pros & cons of Tara's report card system (for work and in dating), why you should tell people what you really want and how to stop chasing unavailable partners.

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Rebecca Minkoff on Building a Fashion Empire, RHONY, and Owning Your Power

Thu, 27 Feb 2025 10:00:00 -0000

In this episode, Tara talks with founder and fashion designer Rebecca Minkoff to talk about the reality of being an entrepreneur and partner, the early mistakes she made in building her business, and why she worries that female leaders may be too victimizing of themselves.

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The Tea on Passive Income: Buying Real Estate When You’re Broke

Thu, 19 Dec 2024 11:00:00 -0000

Erika Brown is a real estate investor, agent, and serial entrepreneur who is working to close the wealth gap by teaching Black and Brown communities how to build a passive income by investing in property. In this episode, Tara and Erika discuss how much you actually need in order to start investing in real estate, and what they wish they’d known before starting to buy properties.

Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠

00:00 Intro

00:15 “House Hacking”

04:16 Good housing markets for multifamily homes

09:25 What to consider when thinking about your cashflow numbers

12:27 What Tara and Erika wish they’d known about being a real estate investor before they started buying properties

19:29 How much money you actually need to start investing in real estate

25:52 Why you should buy a home

29:17 Advice for young entrepreneurs

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How Poppi Founder Allison Ellsworth Made Her Brand Go Viral

Thu, 12 Dec 2024 11:00:00 -0000

Allison Ellsworth is the founder, chief brand officer, and creative marketing genius behind Poppi—the prebiotic soda brand that boasts more than 2 billion likes across social media platforms. In this episode, Allison shares with Tara her top tips on how to grow your brand by making authentic, hooky, and engaging social content.

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00:00 Intro

01:37 How Poppi’s social media took off

06:50 Poppi’s social mentality

11:12 The art of the hook

15:10 How to use humor in your content

17:00 The value of social media giveaways

19:56 What a “good watch time” on a TikTok video actually is

22:28 Allison’s biggest piece of advice for social media

25:33 Finding the balance between following trends and making your own original content

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Why You Should Buy, Not Build, Your Business with Codie Sanchez

Thu, 05 Dec 2024 11:00:00 -0000

Codie Sanchez, author of Main Street Millionaire, is an expert in the art of buying, investing in, and starting businesses, and has made millions doing so. In this episode, Codie talks to Tara about her evolving relationship with risk-taking, the pros and cons of buying a business vs. starting one, and her best advice for buying your first business.

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00:00 Intro

02:45 The difference between buying a business vs starting from scratch

05:16 How Codie’s relationship with risk has changed over time

12:23 How Codie is fueled by the haters and trolls

16:38 Harnessing “character work”

17:35 Talking about appearance in business

22:54 Advice for buying a business

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Bozoma Saint John on Doing WTF You Want in Your Career

Thu, 21 Nov 2024 11:00:00 -0000

Bozoma Saint John has had a storied corporate career leading immense marketing projects at Pepsi, Apple, Uber, and Netflix. Now, she is making the pivot to reality TV, joining season 14 of The Real Housewives of Beverly Hills, as well as launching her new company Eve by Boz. In this episode, Bozoma talks with Tara about how she knows when it’s time to make a pivot, her secret to honing her intuition.

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What To Do When Sh*t Goes Wrong, with AT&T Business CEO Anne Chow

Thu, 14 Nov 2024 11:00:00 -0000

Anne Chow was the first woman of color to lead AT&T Business in the company’s 140+ year history, and while she was CEO she led the company with grace through one of the biggest crises in the world—a global pandemic. In this episode, Anne talks with Tara about how to lead bigger at your company and navigate crisis with vulnerability, inclusivity, and inspiration, and why leadership is more of a choice than a quality.

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Girl, Stop Doing Everything Yourself, With Kathy Ireland

Thu, 07 Nov 2024 11:00:00 -0000

In the 80s and 90s Kathy Ireland was a household name and top supermodel, but secretly her passion had always been entrepreneurship. Today, Kathy Ireland Worldwide (kiWW) is one of the top female-owned licensing businesses in the US. In this episode, Kathy tells Tara about her lessons in rejection, experimentation, and following your passion when it comes to starting a business and building an empire.

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Learning The Art of Risk-Taking, With Julia Haart

Thu, 31 Oct 2024 10:00:00 -0000

What’s the big swing that you’ve been too afraid to take? For our guest this week, Julia Haart, taking big swings and making bold moves is a way of life. In this episode, Julia talks to Tara about what it takes to follow the ideas that scare you, how to keep yourself accountable when running your business, and why she’d never go into business with a romantic partner again.

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00:00 Intro

01:40 What Julia’s realized about fear

04:30 What Julia learned from working with a romantic partner

12:15 What helps Julia fight imposter syndrome

16:58 Tara’s “courage sprints”

23:55 How Tara and Julia hold themselves accountable

28:25 Julia’s advice for making bolder in your career

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Shade Room Founder Angelica Nwandu on When to Trust Your Gut vs. Follow the Data

Thu, 24 Oct 2024 10:00:00 -0000

How much should you rely on intuition vs. data when growing your business? Angelica Nwandu, founder of The Shade Room, breaks down how she grew a single Instagram account into a digital media powerhouse with over 30 million followers. She shares insights into how The Shade Room shapes its content strategy and her hot takes on celebrity founders like Kylie Jenner and Beyoncé. We dive into the most important metrics for new founders to focus on, and how to look past the early growth stage and focus on building a business for the long term.

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Is your Brand a Mess Without Consistency with Jillian Michaels

Thu, 17 Oct 2024 10:00:00 -0000

Consistency isn’t just for logos. Jillian Michaels, fitness expert and entrepreneur, joins BOSSY to talk about the power of consistent branding in building long-term success. From resisting fleeting trends to delivering on “sexy promises” that keep customers coming back, Jillian shares how she’s remained true to her brand while evolving in the fitness industry.

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Hiring A-Players & Finding Cash to Scale – Even When You’re Broke with Dana White

Thu, 10 Oct 2024 10:00:00 -0000

How do you scale your business into an empire? UFC President and CEO Dana White joins us to talk about the importance of finding and recruiting great hires, and how his "hire slow, fire fast” philosophy manifests in the UFC. Dana breaks down how he found cash to scale his business, and the ways his vision for the future of the UFC have helped him grow it to a billion-dollar business.

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Small Giants: How to Go Niche Without Getting Crushed, with Lo Bosworth

Thu, 03 Oct 2024 10:00:00 -0000

Lo Bosworth joins us for a conversation about building her business, Love Wellness, and how she's successfully built a niche business without getting crushed by bigger competitors.What’s the secret to being small and thriving? Lo Bosworth (Founder of Love Wellness & Reality TV Star) joins this week’s conversation. Building a business isn’t just about scaling fast or chasing competitors—it’s about starting niche, focusing on what matters, and protecting your space. Lo shares how being a “small giant” allows you to grow without getting crushed by bigger players, and why going niche first might just be your smartest move.

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Tamron Hall: OK, Stop Taking Everyone’s Advice

Thu, 26 Sep 2024 14:00:00 -0000

We dive deep with Tamron Hall, award-winning host of The Tamron Hall Show, to uncover why ignoring feedback might be the key to unlocking your greatest potential. Tamron shares personal stories from her career as a news correspondent, Daytime Emmy-winning host, and author that reveal when it’s time to throw out feedback—and when to listen. If you’ve ever been torn between following your instincts vs. listening to others, this transformative conversation has your name all over it!

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Julianne Hough: Owning Your Strengths to Make Boss Moves

Thu, 19 Sep 2024 13:00:00 -0000

What’s your best money-making skill? Julianne Hough, Host of Dancing with the Stars & Founder of KINRGY, joins the show. To figure out your zone of genius, you can look at obvious things you’re good at like your job, or dancing, or writing. But what if those things aren’t actually your zone of genius? What if your zone of genius is more about the qualities that you bring to the stuff that you’re obviously good at?

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Why Quitting Is Your Best Move

Thu, 29 Aug 2024 10:00:00 -0000

Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠

In this episode:

Katie and Tara discuss the future of BOSSY
Katie and Tara reflect on times in their career where they’ve quit
Season of ‘yes’ and ‘no’— sometimes you need to be a ‘yes man’ in order to gain clarity, other times you need to say no
When to know you should quit something

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A Guide: Using Social Media Ads to Grow Your Business

Thu, 25 Jul 2024 10:00:00 -0000

Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠

In this episode:

Tara shares the strategies she uses for targeting Facebook ads that can help you get customers for your business
Why you especially need to know your numbers for ads
How calculate ROAS for your ad-spend
Figuring out which ads to use

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Moving Beyond the Girlboss with Sophia Amoruso

Thu, 27 Jun 2024 10:00:00 -0000

In this episode of BOSSY:

-Tara interviews Sophia Amoruso, founder, entrepreneur, bestselling author, to debrief on Sophia's life post Nasty Gal

- The importance of saying ‘no’ and knowing where to focus your energy

-The unintended consequences of ‘girlboss’ and why its current meaning doesn’t match the original intention Sophia set out…

-PLUS: Sophia talks about how she’s embracing her personal life by going on trips to Europe, dating new men, and playing poker with Benny Blanco

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Muse Cycles: Mapping Your Productivity to Your Health and Hormones

Thu, 13 Jun 2024 10:00:00 -0000

In this episode:

If you or a loved one has been diagnosed with ‘womanhood’ then this episode is for you (sadly we cannot offer you any compensation)
Cycle Syncing for Entrepreneurs: Tara shares the chart that helps her optimize her productivity to align with every phase of the menstrual cycle (believe it or not this has worked wonders for her business…)
Learning to embrace your menstrual cycle, and the hormonal changes that come with it

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Link to Tara's coach: https://shararaqs.io/

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Pulling Yourself Out of the Spin Cycle and Handling Difficult Clients

Thu, 06 Jun 2024 10:00:00 -0000

In this episode:

Katie and Tara rant and reflect about their most annoying experiences dealing with clients and offer advice for each other for how to overcome those experiences
Drawing the line with your clients (and teaching your staff how to do so as well)
How to pull yourself out of the ‘Spin Cycle’ (aka stuck in your own thoughts) when negotiating with clients

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Capturing Attention with Gary Vee

Thu, 23 May 2024 10:00:00 -0000

In this episode:

Serial entrepreneur, OG content creator, and best-selling author Gary Vaynerchuck hops on the pod to talk about his new book, Day Trading Attention
How Gary is constantly creating content— and how it helps grows his businesses
Why you should focus on attention rather than content type
Gary shares his insights about a world without TikTok…and what app is coming next
PLUS Gary’s genius tips for hiring top talent

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What Working at Twitter under Elon Musk Taught Dr. Rumman Chowdhury About Leadership

Thu, 16 May 2024 10:00:00 -0000

In this episode:

Rumman Chowdhury, PhD, founder and CEO of Humane Intelligence, joins the pod to talk w/ Katie and Tara about the reality of running a nonprofit in tech
Rumman shares stories from working at Twitter before and after Elon Musk took over and what it taught her about ethics in tech and AI
Why Rumman chose to build a tech nonprofit instead of a for-profit company
How to track KPIs, attract and retain top talent with a low budget

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You can read more about Rumman's work here: https://www.rummanchowdhury.com/

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Reviewing Non-Traditional Business Models

Thu, 09 May 2024 10:00:00 -0000

In this episode:

Katie and Tara review non-traditional business models, like non-profits and co-operatively owned businesses , to see how they compare against the standard model
Knowing what business model is best for you
Real world example of a bunch of employees who said fuck the big man and led to the formation of Defector Media
Why you make more money at a nonprofit than at a corporation
PLUS Tara and Katie answer an audience question on leveling up your mindset to earn 7 figures

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Show Notes:

1.) Defector Media's annual report: https://defector.com/defector-annual-report-year-three

2.) Buffer Resources: https://buffer.com/resources/profit-sharing/amp/

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How to Stay Inspired When You're Not Feelin' It

Thu, 02 May 2024 10:00:00 -0000

In this episode:

How to find your ikigai–a Japanese concept that helps you unleash your inner purpose
Unlock Tara’s 6 levels of Self-Actualization
Katie’s tips for avoiding decision fatigue and burnout
Why being an entrepreneur is about prioritizing the journey over the destination
PLUS Katie and Tara answer an audience question about coping with imposter syndrome as an entrepreneur

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Confessions from a Forbes 30 Under 30 Alumna: Does Forbes 30 Under 30 Actually Help Your Career?

Thu, 25 Apr 2024 10:00:00 -0000

In this episode:

Katie gets the scoop from Tara, a Forbes 30 under 30 alum, on how to actually make the list
Tara’s experience with applying (and no she didn’t pay to get in)
Why making the list isn’t all that as an entrepreneur
How the 30 under 30 campaign is a money making machine for Forbes
How to use your ego to drive growth for business in legal ways (unlike Sam Bankman Fried)

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Business Debt 101: When to Use Debt, Equity Financing and SBA Loans to Scale Your Business

Thu, 18 Apr 2024 10:00:00 -0000

In this episode:

Business Debt 101: when to use debt to scale your business
Tara’s experience with debt and how Apple almost ruined her marketing strategy
Debt vs Equity Financing
SBA Loans: How to tap into Uncle Sam’s foolproof-ish loan program
Invest, Acquire, Compete: Tara’s plan for taking on Elon Musk’s companies

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This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit business.walmart.com

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Advisors, Peers and Community with Tech Founder Gina Bianchini

Thu, 11 Apr 2024 10:00:00 -0000

In this episode:

Gina Bianchini, CEO of Mighty Networks, joins Tara and Katie to discuss the importance of building a community with your customers
Community > content on social media platforms
Advisory Boards 101: What to and (not to do) when starting a board for your business
Tara’s learnings from building her own advisory board
PLUS Katie and Tara share their dream inner circle for their businesses

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This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit Business.Walmart.com.

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Why CEO Isn't a Dream Job with the Millionaire Maker Danielle Leslie

Thu, 04 Apr 2024 10:00:00 -0000

In this episode:

Founder and Creator of Course from Scratch (and Tara’s fashion inspo), Danielle Leslie joins Tara and Katie to talk about redefining the traditional CEO model
WTF should I do as a CEO?!
Why not everyone is cut out to be a CEO or lead large groups and why that is TOTALLY COOL
Why being a CEO is out and being a CIO (Inspiration, Innovation, Investment) is in

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This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit business.walmart.com.

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How Better Booch Founders,Trey and Ashleigh Lockerbie are Taking Over the Kombucha Industry

Thu, 28 Mar 2024 10:00:00 -0000

In this episode:

Trey and Ashleigh Lockerbie, founders of Better Booch, join Tara and Katie to talk about what it’s like to run a successful company with their partner
Previous Lives: How Trey and Ashleigh went from being back-up singers for Lady A, Rihanna and Selena Gomez to taking over the Kombucha Industry
Trey and Asheligh’s tips for starting and running a successful business with your partner
The process of acquiring another company and why it helped Trey and Ashleigh scale Better Booch
Invest, Compete Acquire: Trey and Asheigh reveal which wellness drink brands they would invest in, acquire or straight up compete with

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How to Secure Funding, Hiring Advice, and Building the Next Big Finance App with Lindsay Dorf

Thu, 21 Mar 2024 10:00:00 -0000

In this episode:

Lindsay Dorf, founder of Fintech start-up Astor, joins Katie and Tara and opens up on challenges she experiences as a woman in fintech
Why not all flops are failures
Lindsay’s GENIUS way of hiring people
Why securing funding is like dating
Why some of Tara’s best mentors have been White Men
PLUS the gang answers an audience question about needing momentum to start a business

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How Confidence Can Impact Your Business’s Bottom Line with Rachel Rodgers

Thu, 14 Mar 2024 10:00:00 -0000

In this episode:

Rachel Rodgers, CEO and Founder and best-selling author, joins Tara and Katie to talk about building courage and confidence as an entrepreneur
Why confidence is an illusion
How Tara builds her courage through her fashion choices
Why being vulnerable is a strength
PLUS, the gang answer an audience question about knowing when it’s time to take your side-hustle full time

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Founder Therapy with Slutty Vegan Founder, Pinky Cole-Hayes

Thu, 07 Mar 2024 11:00:00 -0000

In this episode:

Pinky Cole-Hayes, CEO and Founder of Slutty Vegan joins Katie and Tara in a special edition episode of BOSSY
How Pinky went from being a TV producer to starting a 6 figure restaurant brand
Beautiful Fear: Channeling fear and using it as a strength
The importance of being IN IT as a CEO
What parenting taught Pinky about being a better business leader
Invest, Acquire, Compete: Pinky chooses 3 businesses she’d want to invest, acquire and straight up compete with

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Asking Miss Excel about Her 15-Hour Work Week that Makes Millions

Thu, 29 Feb 2024 19:45:00 -0000

In this episode:

Kat Norton AKA, Miss Excel, joins Katie and Tara to talk about top trends that you need to leverage for your business
How Miss Excel works only 15 hours a week but makes 6 figures a month
Kat Norton’s approach to social media made her go viral
Why AI isn’t the villain
PLUSSSS: The gang answers an audience question about social media and email marketing strategies

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Scorecards 101: How to Track if You’re Crushing it or Messing Up

Thu, 15 Feb 2024 11:00:00 -0000

In this episode:

Why you need to start implementing a scorecard ASAP!
Tara’s scorecard template to set your team up for success
How to get an instant promotion at work
Tara and Katie answer an audience question about taking on other clients when you're starting out

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Getting Through Hard times in Business & In Life

Thu, 08 Feb 2024 11:00:00 -0000

In this episode:

Should Katie hire more, or focus on revenue growth?
Airbnb’s pandemic meltdown (and how they bounced back)
The important difference between “peacetime” and “wartime” business decisions
Canva’s “peacetime” period of innovation during the pandemic
Diversification before you need to, or after?
The Class by Taryn Toomey in NYC’s fortuitous switch to digital in 2019

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Finding Your Entrepreneurial Zone of Genius & Sara Blakely’s “Maverick” Hustle

Thu, 01 Feb 2024 11:00:00 -0000

In this episode:

Are you a magician, maverick, or muse?
Tara’s existential crisis around “being a muse”
Why you’re better off steering into your strength vs. trying to strengthen your weakness
Using entrepreneurial archetypes to hone your own strengths
Sara Blakely, Oprah, and Steve Jobs

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Who You Should Hire First as a Founder and Time-Saving Interview Frameworks

Thu, 25 Jan 2024 11:00:00 -0000

In this episode:

Tara needs an assistant
Katie only hires from within her community
Tara’s hiring strategy evolution from cold outreach for commission-only roles to working with recruiters
Who you should hire first
Why your first hire should drive sales
Writing job postings like letters and using the “what’s in it for them” framework

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Playbooks for Scaling Personal Brands to Millions, Celebrity Empires, and Emma Chamberlain’s Evolution

Thu, 18 Jan 2024 11:00:00 -0000

In this episode:

Tara wants to executive produce reality television
Katie breaks down Oprah’s empire
What finally did “Jenny Craig” in
Emma Chamberlain evolving beyond the universal editing style she created
Huberman husbands (and other ‘high trust’ audiences)
RuPaul’s franchise model
What happens to a personal brand when you get sick of yourself or change
Why you should infuse your brand with YOU

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Where Entrepreneurs Put Their Money, How Tara & Katie Invest, and Risk Tolerance

Thu, 11 Jan 2024 11:16:00 -0000

In this episode:

Katie asks Tara how much she pays herself and how much she spends

Does Katie need a new tax strategy?

Strategic planning for building generational wealth within families

Katie tries to convince Tara to invest in the S&P 500

Why Tara is betting on herself

Where entrepreneurs put their money more generally

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Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies

Thu, 04 Jan 2024 11:00:00 -0000

In this episode:

Two PR campaigns that totally backfired (Burger King & Dove)
The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic)
Controlling the narrative, calculated controversy, and redemption arcs
Basecamp’s founders making “bold enemies” out of Apple and Gmail
Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing”
Christine Quinn as the professional villain on Selling Sunset
How founders can use HARO to get earned media placements

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Scaling to a Multimillion Dollar-Business & The Biggest Mistake New Founders Make

Thu, 28 Dec 2023 11:00:00 -0000

In this episode:

Businesses we can’t believe are doing $10M+ (Contrarian Thinking with Codie Sanchez & Blogilates)
Finding content-product fit (Colin & Samir)
The difference between a six-figure founder and a seven-figure founder skillset
How iOS 14 almost ruined Tara’s business
Effective scorecarding and quarterly planning
Listening to advice directed at your level of scale

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Did the “Girlboss” Really Lose? and Playing the Hand You’re Dealt

Thu, 21 Dec 2023 11:00:00 -0000

In this episode:

Tara is thinking about selling Apps Without Code
The idea that the girlboss “lost,” and a reflection on the litany of canceled female founders
The difference between masculine and feminine leadership styles and why Katie doesn’t like this framework
How Tara thinks about playing the hand she’s dealt

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How to Escape Business Slumps & Dangerous "Stagnation" Territory

Thu, 14 Dec 2023 11:00:00 -0000

In this episode:

ConvertKit case study
Figuring out whether the stagnation is externally driven or your fault
Music and fashion for beating slumps
Pivoting out of a bad period
How Dan Hesse focused on simplicity to turn around Sprint’s $29 billion in losses
How Applebee's got back to basics to reverse shrinking sales
Signs (other than revenue) that you’re in dangerous “stagnation” territory
The myth of sunk costs

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The Dirty Secret of Entrepreneurship: Everyone's Copying Each Other

Thu, 07 Dec 2023 11:00:00 -0000

In this episode:

Katie can’t stop comparing: Is that a good thing?
Mark Zuckerberg’s plagiarizing playbook
Why you shouldn’t reinvent the wheel
Using Flippa to find businesses to copy
Jazz music as the best business analog

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The Problem with Thinking Too Small... In Business & In Life

Thu, 30 Nov 2023 11:00:00 -0000

In this episode:

Tara is worried her business’s mission statement is too small and buried in imposter syndrome
Big mission statements that have nothing to do with what the business does
WeWork case study
Familial and personal mission statements
How Tara sees the Apps Without Code mission statement moving forward
Startups as mini cults
Using ChatGPT as a brainstorm partner to help write your new mission statement

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When to Delegate, Setting Expectations and Your Management Questions Answered

Thu, 16 Nov 2023 11:00:00 -0000

In this episode:

Tara spin for “This isn’t my job” and effective delegating
Setting ruthless expectations—and the “five levels” of questions framework
What you’re probably getting from being a bad delegator
Managing through asking the right questions
Managing someone “out” when it’s not working and having uncomfortable conversations

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Therapists, Coaches, and Masterminds: Building Your Personal Support Team

Thu, 09 Nov 2023 11:00:00 -0000

Today, Tara & Katie debate the age-old question: Do I need a therapist...or an executive coach?

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7-Figure Sales Funnels, Tiny Teams, & Sustainable Growth

Thu, 02 Nov 2023 10:00:00 -0000

Tara and Katie are back and they dive deep into the world of business optimization. They challenge the notion that "bigger is always better" when it comes to entrepreneurship. Instead, they celebrate the power of small teams, great products, and exceptional customer experiences. Drawing from amazing business journeys like, "Miss Excel" (Kat Norton), a successful businesswoman who specializes in Excel courses, they explore studies on how creators can energy-manage to achieve sustainability with their product.

As they open up about their own entrepreneurial journeys, from chasing relentless growth to seeking a more balanced approach, Tara & Katie unravel the truth that many entrepreneurs face in the ongoing pursuit of finding that perfect harmony between ambition, personal well-being, and business success.

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The Downsides of Success: Unsupportive Family & When It's Time to Level Up Your Friends

Thu, 26 Oct 2023 10:00:00 -0000

Join Tara and Katie this week as they deep dive into the uncharted corners of success and explore how this success can ripple through relationships and family dynamics. Our BOSSY hosts discuss everything from unexpected pushback from their loved ones, to how their views on career choices have shifted as they've matured. They even confront how early dreams and parental expectations can leave a lasting mark, plus they open up about their dating lives and the support entrepreneurs need.

If you’re expecting perfection from their journeys, you’re not going to get it. Tara and Katie speak freely about the idea of "staying in your power," learning to support oneself, and the ever-evolving commitment to friendships that fuel creativity. If you’ve encountered some unexpected bumps and resistance from family and friends, this is the episode for you.

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—

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Money Moves: Book Deals, Business Partnerships, Buying Houses & Getting Acquired

Thu, 19 Oct 2023 10:00:00 -0000

Katie and Tara jump-start this week's episode clowning Tara’s nine-hour-per-week Monopoly obsession; however, Tara reminds us that it's not a game when it teaches her how to play Monopoly with other businesses in real life. This convo takes us into the realm of business risk-taking, prompting Katie to rate her own daring spirit, playfully discussing the sometimes sleazy feeling associated with deal-making.

Then, Tara and Katie go head to head breaking down and defending their favorite massive empires to watch, from LVMH (Louis Vuitton, Moet, Hennessy), with its incredible journey from a bankrupt textile company in the '80s to a staggering $400 billion empire to Katie’s admiration for the Kardashian empire and their ability to be “famous for being famous.” The hosts explore various business acquisition strategies, delve into Katie’s amazing secured book deal, and even touch on tax strategies. Join this insightful and entertaining exchange between two brilliant entrepreneurs.

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Taylor Swift vs. Rihanna Confidence, Building Hype, & The Beauty of Getting Your Ass Kicked

Thu, 12 Oct 2023 10:00:00 -0000

Tara Reed and Katie Gatti Tassin are back for another episode as they delve into the world of celebrity-inspired entrepreneurial confidence. Katie kicks off by sharing her profound connection with Taylor Swift's endurance and hard work, which served as a creative and spiritual awakening during one of her concerts. Tara, on the other hand, relates more to Rihanna's unapologetic confidence, wine glass exits, and her savvy business acumen.

In this episode, they discuss how millionaire entrepreneurs like Katie often grapple with the challenge of learning to delegate instead of trying to do it all. Tara introduces insights from her recent read, "Levels of Energy" by Frederick Dodson, shedding light on the role of energy in shaping entrepreneurial confidence. The episode even concludes with a fun quiz, inviting you to discover which celebrity entrepreneur's confidence aligns most with your entrepreneurial journey.

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From Layoffs to Millionaires: The Entrepreneurial Journeys of Tara & Katie

Thu, 05 Oct 2023 10:00:00 -0000

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Get Ready, in this inaugural episode of Bossy, co-hosts Tara Reed and Katie Gatti Tassin share their entrepreneurial journeys. Tara, the CEO of Apps Without Code, traces her path from tech giants like Google to founding her multi-million-dollar ed tech, Apps Without Code, after being laid off. Meanwhile, Katie, known as Money with Katie, reveals how a job rejection at NerdWallet led to her successful blog, driven by a determination to prove herself.

Katie and Tara break down the work styles behind their million dollar companies and how much they differ as CEO’s. Katie's quest for balance contrasts with Tara's unconventional schedule of just two workdays per week. Between Tara’s natural flow approach to her work and Katie's worthiness being tied to her work, we all can find ourselves truly being visible in one or both of these CEO’s.

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