Black T-Shirts en Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers. https://megaphone.imgix.net/podcasts/af6f46da-caf5-11ee-843b-83700d9bed1d/image/3c537c744c05bf53206cd95914b9e44e.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Black T-Shirts no episodic MIK MADE Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers. Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

]]> MIK MADE dylan@mik.studio Chris Yee: Eastwood & AI - Live at SXSW Sydney In this special edition of Black T Shirts recorded live at SXSW Sydney & presented by our friends at Adobe, we sit down with multidisciplinary artist Chris Yee for a wide-open conversation on the future of creativity. Chris breaks down how AI is reshaping the creative workflow, why the neighbourhoods we grow up in leave fingerprints on our art, and what “authenticity” actually means in a world where anyone can make anything. From early influences to the tension between tradition and technology, this episode dives into the messy, exciting intersection of culture, identity, and new tools redefining modern storytelling. Thu, 27 Nov 2025 01:19:00 -0000 full MIK MADE In this special edition of Black T Shirts recorded live at SXSW Sydney & presented by our friends at Adobe, we sit down with multidisciplinary artist Chris Yee for a wide-open conversation on the future of creativity. Chris breaks down how AI is reshaping the creative workflow, why the neighbourhoods we grow up in leave fingerprints on our art, and what “authenticity” actually means in a world where anyone can make anything. From early influences to the tension between tradition and technology, this episode dives into the messy, exciting intersection of culture, identity, and new tools redefining modern storytelling.

In this special edition of Black T Shirts recorded live at SXSW Sydney & presented by our friends at Adobe, we sit down with multidisciplinary artist Chris Yee for a wide-open conversation on the future of creativity.


Chris breaks down how AI is reshaping the creative workflow, why the neighbourhoods we grow up in leave fingerprints on our art, and what “authenticity” actually means in a world where anyone can make anything.

From early influences to the tension between tradition and technology, this episode dives into the messy, exciting intersection of culture, identity, and new tools redefining modern storytelling.

]]> 3289 The Great Unlearning: Live From The B&T Breakfast Recorded live at the B&T Breakfast powered by Mutinex, this special Black T-Shirts episode explores the things marketers have had to unlearn to move forward. With Henry Innis (Founder, Mutinex) and Clare Tsunobo (Head of Media, Lion) joining the conversation, the panel unpacks media myths, creativity clichés, and the evolving role of data in shaping marketing today. This isn’t a how-to guide, it’s a candid reflection on what they used to believe and how those shifts are now changing the way the industry thinks. Tue, 09 Sep 2025 02:01:00 -0000 full MIK MADE Recorded live at the B&T Breakfast powered by Mutinex, this special Black T-Shirts episode explores the things marketers have had to unlearn to move forward. With Henry Innis (Founder, Mutinex) and Clare Tsunobo (Head of Media, Lion) joining the conversation, the panel unpacks media myths, creativity clichés, and the evolving role of data in shaping marketing today. This isn’t a how-to guide, it’s a candid reflection on what they used to believe and how those shifts are now changing the way the industry thinks. Recorded live at the B&T Breakfast powered by Mutinex, this special Black T-Shirts episode explores the things marketers have had to unlearn to move forward. With Henry Innis (Founder, Mutinex) and Clare Tsunobo (Head of Media, Lion) joining the conversation, the panel unpacks media myths, creativity clichés, and the evolving role of data in shaping marketing today. This isn’t a how-to guide, it’s a candid reflection on what they used to believe and how those shifts are now changing the way the industry thinks.

]]> 4461 Susan Credle - Creative Space & Brand Characters In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of creative environments, the art of character development, and the enduring impact of storytelling in brand building. The creative force behind iconic campaigns like the M&M’S "human" characters and Allstate's unforgettable "Mayhem," Susan has helped shape some of the most memorable brand voices in advertising. Her contributions to the industry have earned her numerous accolades, including being named one of Ad Age's "100 Most Influential Women." Mon, 23 Jun 2025 05:26:00 -0000 full MIK MADE In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of creative environments, the art of character development, and the enduring impact of storytelling in brand building. The creative force behind iconic campaigns like the M&M’S "human" characters and Allstate's unforgettable "Mayhem," Susan has helped shape some of the most memorable brand voices in advertising. Her contributions to the industry have earned her numerous accolades, including being named one of Ad Age's "100 Most Influential Women." In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of creative environments, the art of character development, and the enduring impact of storytelling in brand building.


The creative force behind iconic campaigns like the M&M’S "human" characters and Allstate's unforgettable "Mayhem," Susan has helped shape some of the most memorable brand voices in advertising. Her contributions to the industry have earned her numerous accolades, including being named one of Ad Age's "100 Most Influential Women."

]]> 3691 Going Rogue & Chicken Handbags: Live At Mumbrella 360 Recorded live at this year’s Mumbrella360, this special episode of The Black T-Shirts Podcast revisits the most powerful insights from some of their favourite guests. From hard-won lessons in creativity to surprising truths about success. Then, in front of a live audience, the hosts flip the script and put themselves to the pub test. Are they living by the wisdom they preach? Are the beers cold? Are the answers honest? Tune in for a candid, unfiltered session. Fri, 06 Jun 2025 02:41:00 -0000 full MIK MADE Recorded live at this year’s Mumbrella360, this special episode of The Black T-Shirts Podcast revisits the most powerful insights from some of their favourite guests. From hard-won lessons in creativity to surprising truths about success. Then, in front of a live audience, the hosts flip the script and put themselves to the pub test. Are they living by the wisdom they preach? Are the beers cold? Are the answers honest? Tune in for a candid, unfiltered session. Recorded live at this year’s Mumbrella360, this special episode of The Black T-Shirts Podcast revisits the most powerful insights from some of their favourite guests. From hard-won lessons in creativity to surprising truths about success. Then, in front of a live audience, the hosts flip the script and put themselves to the pub test. Are they living by the wisdom they preach? Are the beers cold? Are the answers honest? Tune in for a candid, unfiltered session.

]]> 2889 Sam Rowlands: Killer Stats and Pink Chips This week on Black T-Shirts, we're joined by Sam Rowlands, a multi-award-winning Creative Lead and Art Director at global innovation agency AKQA. Sam takes us back to her roots, growing up on a farm outside a small town in rural Australia, and shares how that upbringing shaped her perspective and creative grit. We trace her journey from the country to the cutting edge of global creative work and unpack the story behind Pink Chips, her bold, personal, and provocative creative project that's putting female business leaders first and turning heads for all the right reasons. Thu, 29 May 2025 00:41:00 -0000 full MIK MADE This week on Black T-Shirts, we're joined by Sam Rowlands, a multi-award-winning Creative Lead and Art Director at global innovation agency AKQA. Sam takes us back to her roots, growing up on a farm outside a small town in rural Australia, and shares how that upbringing shaped her perspective and creative grit. We trace her journey from the country to the cutting edge of global creative work and unpack the story behind Pink Chips, her bold, personal, and provocative creative project that's putting female business leaders first and turning heads for all the right reasons. This week on Black T-Shirts, we're joined by Sam Rowlands, a multi-award-winning Creative Lead and Art Director at global innovation agency AKQA.

Sam takes us back to her roots, growing up on a farm outside a small town in rural Australia, and shares how that upbringing shaped her perspective and creative grit. We trace her journey from the country to the cutting edge of global creative work and unpack the story behind Pink Chips, her bold, personal, and provocative creative project that's putting female business leaders first and turning heads for all the right reasons.

]]> 3329 Luke & John McKelvey: Celebrity Culture and Ocean Views In this episode of Black T-Shirts, we dive into the sun-soaked world of celebrity culture, branding, and the creative chaos behind global campaigns with Luke and John McKelvey — the visionary brothers behind creative agency MIRIMAR. From ocean views to red carpets, the McKelveys unpack how they turn cultural moments into marketing magic for some of the world’s biggest stars and brands. Wed, 21 May 2025 01:08:00 -0000 full MIK MADE In this episode of Black T-Shirts, we dive into the sun-soaked world of celebrity culture, branding, and the creative chaos behind global campaigns with Luke and John McKelvey — the visionary brothers behind creative agency MIRIMAR. From ocean views to red carpets, the McKelveys unpack how they turn cultural moments into marketing magic for some of the world’s biggest stars and brands. In this episode of Black T-Shirts, we dive into the sun-soaked world of celebrity culture, branding, and the creative chaos behind global campaigns with Luke and John McKelvey — the visionary brothers behind creative agency MIRIMAR. From ocean views to red carpets, the McKelveys unpack how they turn cultural moments into marketing magic for some of the world’s biggest stars and brands.

]]> 3643 Kim Gehrig: Singing Vaginas and The Creative Skewer In this episode, we sit down with director Kim Gehrig, whose work spans iconic campaigns like This Girl Can, “Play it Safe” for The Sydney Opera House and of course, “Viva la Vulva” for Libresse. Plus some of the most famous spots for Apple and Nike We chat about what drives her to tell the stories she does, the pressure to keep pushing creative boundaries, and why it’s worth fighting for work that actually means something and what is a creative skewer? Thu, 15 May 2025 01:19:00 -0000 full MIK MADE In this episode, we sit down with director Kim Gehrig, whose work spans iconic campaigns like This Girl Can, “Play it Safe” for The Sydney Opera House and of course, “Viva la Vulva” for Libresse. Plus some of the most famous spots for Apple and Nike We chat about what drives her to tell the stories she does, the pressure to keep pushing creative boundaries, and why it’s worth fighting for work that actually means something and what is a creative skewer? In this episode, we sit down with director Kim Gehrig, whose work spans iconic campaigns like This Girl Can, “Play it Safe” for The Sydney Opera House and of course, “Viva la Vulva” for Libresse. Plus some of the most famous spots for Apple and Nike


We chat about what drives her to tell the stories she does, the pressure to keep pushing creative boundaries, and why it’s worth fighting for work that actually means something and what is a creative skewer?

]]> 3551 Phill Agnew: Hard Graft and Soft Nudges In this episode of The Black T-Shirts Podcast, we’re joined by Phill Agnew, host of Nudge, the only podcast dedicated to consumer psychology. Phill shares his journey from hard-grafting marketer to one of the leading voices in behavioural science for brands, breaking down how tiny tweaks in messaging can create major shifts in behaviour. We dig into how behavioural science can be applied across the all business decisions, what marketers often get wrong about persuasion, and why understanding consumer psychology isn’t just helpful, it’s essential. Tue, 06 May 2025 04:13:00 -0000 full MIK MADE In this episode of The Black T-Shirts Podcast, we’re joined by Phill Agnew, host of Nudge, the only podcast dedicated to consumer psychology. Phill shares his journey from hard-grafting marketer to one of the leading voices in behavioural science for brands, breaking down how tiny tweaks in messaging can create major shifts in behaviour. We dig into how behavioural science can be applied across the all business decisions, what marketers often get wrong about persuasion, and why understanding consumer psychology isn’t just helpful, it’s essential. In this episode of The Black T-Shirts Podcast, we’re joined by Phill Agnew, host of Nudge, the only podcast dedicated to consumer psychology. Phill shares his journey from hard-grafting marketer to one of the leading voices in behavioural science for brands, breaking down how tiny tweaks in messaging can create major shifts in behaviour. We dig into how behavioural science can be applied across the all business decisions, what marketers often get wrong about persuasion, and why understanding consumer psychology isn’t just helpful, it’s essential.

]]> 3491 Brooke Hammerling: Pop Culture and Public Relations This week on The Black T-Shirts Podcast, we sit down with Brooke Hammerling legendary PR strategist, founder of boutique agency The New Thing, and the creative force behind the beloved newsletter, podcast, and meme empire Pop Culture Mondays. Brooke shares her journey from shaping the narrative for some of tech’s biggest names to becoming a go-to voice in pop culture commentary (with a little help from Baby Yoda). We dive into the evolving world of PR, what it takes to build authentic buzz today, and how staying curious (and a little bit mischievous) fuels lasting success.  Wed, 30 Apr 2025 23:05:00 -0000 full MIK MADE This week on The Black T-Shirts Podcast, we sit down with Brooke Hammerling legendary PR strategist, founder of boutique agency The New Thing, and the creative force behind the beloved newsletter, podcast, and meme empire Pop Culture Mondays. Brooke shares her journey from shaping the narrative for some of tech’s biggest names to becoming a go-to voice in pop culture commentary (with a little help from Baby Yoda). We dive into the evolving world of PR, what it takes to build authentic buzz today, and how staying curious (and a little bit mischievous) fuels lasting success.  This week on The Black T-Shirts Podcast, we sit down with Brooke Hammerling legendary PR strategist, founder of boutique agency The New Thing, and the creative force behind the beloved newsletter, podcast, and meme empire Pop Culture Mondays. Brooke shares her journey from shaping the narrative for some of tech’s biggest names to becoming a go-to voice in pop culture commentary (with a little help from Baby Yoda). We dive into the evolving world of PR, what it takes to build authentic buzz today, and how staying curious (and a little bit mischievous) fuels lasting success. 

]]> 3746 Chris Beresford Hill - Big Things and Creative Details In this episode of Black T-Shirts, we sit down with Chris Beresford-Hill, a creative heavyweight with advanced degrees in hustle.  In his new role as Worldwide CCO, Chris has helped re-set the vision for the iconic creative house BBDO. Chris unpacks the value of creativity, how to set a creative vision, and have it flow through an organisation. After listening to this episode you'll want to go out and 'Do Big Things'. Wed, 23 Apr 2025 14:12:00 -0000 full MIK MADE In this episode of Black T-Shirts, we sit down with Chris Beresford-Hill, a creative heavyweight with advanced degrees in hustle.  In his new role as Worldwide CCO, Chris has helped re-set the vision for the iconic creative house BBDO. Chris unpacks the value of creativity, how to set a creative vision, and have it flow through an organisation. After listening to this episode you'll want to go out and 'Do Big Things'. In this episode of Black T-Shirts, we sit down with Chris Beresford-Hill, a creative heavyweight with advanced degrees in hustle.  In his new role as Worldwide CCO, Chris has helped re-set the vision for the iconic creative house BBDO. Chris unpacks the value of creativity, how to set a creative vision, and have it flow through an organisation. After listening to this episode you'll want to go out and 'Do Big Things'.

]]> 3944 John Schoolcraft: Mind Control & Milk In this episode of The Black T-Shirts Podcast, we sit down with the Global Chief Creative Officer at Oatly, the brand that’s become synonymous with rebellious originality in the plant-based space. Known for leading disruptive, design-first campaigns that put authenticity over algorithms, our guest opens up about the power of exploration projects, building a culture of creative bravery, and why consumer brands should stop chasing trends and start chasing ideas. Tue, 15 Apr 2025 07:40:00 -0000 full MIK MADE In this episode of The Black T-Shirts Podcast, we sit down with the Global Chief Creative Officer at Oatly, the brand that’s become synonymous with rebellious originality in the plant-based space. Known for leading disruptive, design-first campaigns that put authenticity over algorithms, our guest opens up about the power of exploration projects, building a culture of creative bravery, and why consumer brands should stop chasing trends and start chasing ideas. In this episode of The Black T-Shirts Podcast, we sit down with the Global Chief Creative Officer at Oatly, the brand that’s become synonymous with rebellious originality in the plant-based space. Known for leading disruptive, design-first campaigns that put authenticity over algorithms, our guest opens up about the power of exploration projects, building a culture of creative bravery, and why consumer brands should stop chasing trends and start chasing ideas.

]]> 4359 Sherilyn Shackell - Making Marketers and Leading Cults Today’s guest? She doesn’t wear a black T-shirt. She builds the people who lead the people who run the brands who sell you the black T-shirts. Sherilyn Shackell—founder of The Marketing Academy. An absolute force of nature, and the woman who decided that leadership training shouldn’t feel like a corporate away-day with soggy sandwiches. Mon, 07 Apr 2025 21:00:00 -0000 full MIK MADE Today’s guest? She doesn’t wear a black T-shirt. She builds the people who lead the people who run the brands who sell you the black T-shirts. Sherilyn Shackell—founder of The Marketing Academy. An absolute force of nature, and the woman who decided that leadership training shouldn’t feel like a corporate away-day with soggy sandwiches. Today’s guest? She doesn’t wear a black T-shirt. She builds the people who lead the people who run the brands who sell you the black T-shirts.

Sherilyn Shackell—founder of The Marketing Academy. An absolute force of nature, and the woman who decided that leadership training shouldn’t feel like a corporate away-day with soggy sandwiches.

]]> 3934 PJ Pereira - Al Coke Trucks & Creative Liberation We're back for season 5 and to kick things off we have PJ Pereira. Esteemed novelist, screenwriter, martial arts black-belt and co-founder of award winning creative agency, Pereira O’Del. In this episode, PJ discusses the intersection of AI, creativity, and advertising, exploring how it's reshaping storytelling and creative production and emphasising the importance of embracing new technologies while preserving artistic integrity. Mon, 31 Mar 2025 21:53:00 -0000 full MIK MADE We're back for season 5 and to kick things off we have PJ Pereira. Esteemed novelist, screenwriter, martial arts black-belt and co-founder of award winning creative agency, Pereira O’Del. In this episode, PJ discusses the intersection of AI, creativity, and advertising, exploring how it's reshaping storytelling and creative production and emphasising the importance of embracing new technologies while preserving artistic integrity. We're back for season 5 and to kick things off we have PJ Pereira. Esteemed novelist, screenwriter, martial arts black-belt and co-founder of award winning creative agency, Pereira O’Del. In this episode, PJ discusses the intersection of AI, creativity, and advertising, exploring how it's reshaping storytelling and creative production and emphasising the importance of embracing new technologies while preserving artistic integrity.

]]> 3956 Gunny Scarfo: Notification and Storytelling This week they’re joined by Gunny Scarfo, Co-Founder at Nonfiction Research, creators of uncensored, emotional research studies that have influenced everything from Super Bowl commercials to a Megan Thee Stallion song. In this episode of Black T-Shirts, Gunny Scarfo dives deep into why emotional insights are still the foundation of outstanding creative work, plus details what goes into fostering trusting client relationships when developing comprehensive studies. Wed, 06 Nov 2024 05:18:57 -0000 full MIK MADE This week they’re joined by Gunny Scarfo, Co-Founder at Nonfiction Research, creators of uncensored, emotional research studies that have influenced everything from Super Bowl commercials to a Megan Thee Stallion song. In this episode of Black T-Shirts, Gunny Scarfo dives deep into why emotional insights are still the foundation of outstanding creative work, plus details what goes into fostering trusting client relationships when developing comprehensive studies. This week they’re joined by Gunny Scarfo, Co-Founder at Nonfiction Research, creators of uncensored, emotional research studies that have influenced everything from Super Bowl commercials to a Megan Thee Stallion song.


In this episode of Black T-Shirts, Gunny Scarfo dives deep into why emotional insights are still the foundation of outstanding creative work, plus details what goes into fostering trusting client relationships when developing comprehensive studies.

]]> 4137 Live from SxSW Sydney with Henry Innis This week is a little different. Adam & Brent are live at South By South West and joined by longtime friend and supporter of the Black T-Shirts podcast, Henry Innis. Henry is also the co-founder and CEO at Mutinex GrowthOS, a marketing mix modelling platform designed to drive growth. Tue, 29 Oct 2024 10:13:59 -0000 full MIK MADE This week is a little different. Adam & Brent are live at South By South West and joined by longtime friend and supporter of the Black T-Shirts podcast, Henry Innis. Henry is also the co-founder and CEO at Mutinex GrowthOS, a marketing mix modelling platform designed to drive growth. This week is a little different. Adam & Brent are live at South By South West and joined by longtime friend and supporter of the Black T-Shirts podcast, Henry Innis. Henry is also the co-founder and CEO at Mutinex GrowthOS, a marketing mix modelling platform designed to drive growth.

]]> 4025 James Hurman: Previously IT and Future Demand This week they’re joined by James Hurman, a New Zealand-based entrepreneur, investor, author and advertising effectiveness expert. James is also the founding partner of Previously Unavailable, a creative company that partners with, creates and invests into high-growth startup companies. Tue, 22 Oct 2024 20:00:00 -0000 full MIK MADE This week they’re joined by James Hurman, a New Zealand-based entrepreneur, investor, author and advertising effectiveness expert. James is also the founding partner of Previously Unavailable, a creative company that partners with, creates and invests into high-growth startup companies. This week they’re joined by James Hurman, a New Zealand-based entrepreneur, investor, author and advertising effectiveness expert. James is also the founding partner of Previously Unavailable, a creative company that partners with, creates and invests into high-growth startup companies.

]]> 3560 Johnnie Ingram: We Have Notes On This Episode This week they’re joined by Johnnie Ingram, Award Winning Executive Producer, Creative Director, Director & Show Creator of We’re Here — the unscripted series that follows drag queens as they prepare to perform in small conservative towns. Tue, 15 Oct 2024 22:10:00 -0000 full MIK MADE This week they’re joined by Johnnie Ingram, Award Winning Executive Producer, Creative Director, Director & Show Creator of We’re Here — the unscripted series that follows drag queens as they prepare to perform in small conservative towns. This week they’re joined by Johnnie Ingram, Award Winning Executive Producer, Creative Director, Director & Show Creator of We’re Here — the unscripted series that follows drag queens as they prepare to perform in small conservative towns.

]]> 3331 Wanda Pogue: Post Creative Strategy In this episode of Black T-Shirts, Wanda Pogue, Global Chief Strategy Officer of Vayner Media, speaks to how her understanding of creative strategy has evolved from her days at Saatchi & Saatchi to now being on the trailblazing side of the industry in an agency that prides itself in finding innovative new ways to tell brands’ stories. Tue, 08 Oct 2024 20:00:00 -0000 full MIK MADE In this episode of Black T-Shirts, Wanda Pogue, Global Chief Strategy Officer of Vayner Media, speaks to how her understanding of creative strategy has evolved from her days at Saatchi & Saatchi to now being on the trailblazing side of the industry in an agency that prides itself in finding innovative new ways to tell brands’ stories. In this episode of Black T-Shirts, Wanda Pogue, Global Chief Strategy Officer of Vayner Media, speaks to how her understanding of creative strategy has evolved from her days at Saatchi & Saatchi to now being on the trailblazing side of the industry in an agency that prides itself in finding innovative new ways to tell brands’ stories.

]]> 3388 AI Merry: The Title For This Episode Could Be Better In this episode of Black T-Shirts, Al Merry chats to Adam and Brent about what it takes to move from being a creative to founding and running a creative business at the blistering pace set by the current advertising landscape.  The interview touches on many tensions faced by creatives and the creative industry today. Perhaps the most relatable point of contention is the tension faced between a focus on the work, vs the commercial and practical realities of running a business. Tue, 01 Oct 2024 21:00:00 -0000 full MIK MADE In this episode of Black T-Shirts, Al Merry chats to Adam and Brent about what it takes to move from being a creative to founding and running a creative business at the blistering pace set by the current advertising landscape.  The interview touches on many tensions faced by creatives and the creative industry today. Perhaps the most relatable point of contention is the tension faced between a focus on the work, vs the commercial and practical realities of running a business. In this episode of Black T-Shirts, Al Merry chats to Adam and Brent about what it takes to move from being a creative to founding and running a creative business at the blistering pace set by the current advertising landscape. 

The interview touches on many tensions faced by creatives and the creative industry today. Perhaps the most relatable point of contention is the tension faced between a focus on the work, vs the commercial and practical realities of running a business.

]]> 2798 Mia Freedman & Nat Harvey: Sex toys, Super, and Strife In this episode of Black T-Shirts, Co-founder and creative force Mia Freedman leads with her passion for authentic, women-first storytelling, while CEO Nat Harvey details what it takes to run Australia's largest independent women's media group. Sex toys, superannuation and the issues facing some of Australia's traditional media outlets are discussed in this frank conversation with one of Australia's most powerful publishing team. Tue, 24 Sep 2024 23:40:59 -0000 full MIK MADE In this episode of Black T-Shirts, Co-founder and creative force Mia Freedman leads with her passion for authentic, women-first storytelling, while CEO Nat Harvey details what it takes to run Australia's largest independent women's media group. Sex toys, superannuation and the issues facing some of Australia's traditional media outlets are discussed in this frank conversation with one of Australia's most powerful publishing team. In this episode of Black T-Shirts, Co-founder and creative force Mia Freedman leads with her passion for authentic, women-first storytelling, while CEO Nat Harvey details what it takes to run Australia's largest independent women's media group.

Sex toys, superannuation and the issues facing some of Australia's traditional media outlets are discussed in this frank conversation with one of Australia's most powerful publishing team.

]]> 3939 Davo, Dancing and Creative Direction This week they’re joined by David Hallberg, Artistic Director of The Australian Ballet. David, or Davo to his mates, was one of the world's most renowned dancers, having been a principal dancer with both the American Ballet Theatre and the Bolshoi Ballet, before becoming Artistic Director of The Australian Ballet. In this episode of Black T-Shirts, David discusses what it takes to have creative ideas and live a creatively fulfilling existence in the world of ballet. He also speaks to his latest project, Oscar, a ballet inspired by the life and writings of Oscar Wilde. Premiering this week to rave reviews, the production was praised for its groundbreaking portrayal of non-heteronormative themes. Wed, 18 Sep 2024 00:11:16 -0000 full MIK MADE This week they’re joined by David Hallberg, Artistic Director of The Australian Ballet. David, or Davo to his mates, was one of the world's most renowned dancers, having been a principal dancer with both the American Ballet Theatre and the Bolshoi Ballet, before becoming Artistic Director of The Australian Ballet. In this episode of Black T-Shirts, David discusses what it takes to have creative ideas and live a creatively fulfilling existence in the world of ballet. He also speaks to his latest project, Oscar, a ballet inspired by the life and writings of Oscar Wilde. Premiering this week to rave reviews, the production was praised for its groundbreaking portrayal of non-heteronormative themes. This week they’re joined by David Hallberg, Artistic Director of The Australian Ballet.

David, or Davo to his mates, was one of the world's most renowned dancers, having been a principal dancer with both the American Ballet Theatre and the Bolshoi Ballet, before becoming Artistic Director of The Australian Ballet.

In this episode of Black T-Shirts, David discusses what it takes to have creative ideas and live a creatively fulfilling existence in the world of ballet. He also speaks to his latest project, Oscar, a ballet inspired by the life and writings of Oscar Wilde. Premiering this week to rave reviews, the production was praised for its groundbreaking portrayal of non-heteronormative themes.

]]> 3195 Erin Riley Disruption and Rigour On this weeks episode of Black T Shirts Adam and Brent are joined by the newly appointed CEO of TBWA Worldwide, Erin Riley.  We go deep into the ever changing agency landscape as they talk about the disruption mindset that a global company TBWA embodies in their creativity. Thu, 12 Sep 2024 05:49:00 -0000 full MIK MADE On this weeks episode of Black T Shirts Adam and Brent are joined by the newly appointed CEO of TBWA Worldwide, Erin Riley.  We go deep into the ever changing agency landscape as they talk about the disruption mindset that a global company TBWA embodies in their creativity. On this weeks episode of Black T Shirts Adam and Brent are joined by the newly appointed CEO of TBWA Worldwide, Erin Riley. 


We go deep into the ever changing agency landscape as they talk about the disruption mindset that a global company TBWA embodies in their creativity.

]]> 3396 Sir Martin Sorrell - Big and Little Thinking Black T - Shirts is back with a bang. Sir Martin Sorrell, a titan of the advertising world, joins us for an unmissable episode. From his early career at Saatchi & Saatchi to founding WPP, to exploring the future of advertising with the Monks, Sir Martin has shaped the industry in ways few others have. Adam tries to sell Thinkerbell, and then we put S4 to the ultimate challenge: the Pub Test. Tue, 03 Sep 2024 21:00:00 -0000 full MIK MADE Black T - Shirts is back with a bang. Sir Martin Sorrell, a titan of the advertising world, joins us for an unmissable episode. From his early career at Saatchi & Saatchi to founding WPP, to exploring the future of advertising with the Monks, Sir Martin has shaped the industry in ways few others have. Adam tries to sell Thinkerbell, and then we put S4 to the ultimate challenge: the Pub Test. Black T - Shirts is back with a bang. Sir Martin Sorrell, a titan of the advertising world, joins us for an unmissable episode. From his early career at Saatchi & Saatchi to founding WPP, to exploring the future of advertising with the Monks, Sir Martin has shaped the industry in ways few others have. Adam tries to sell Thinkerbell, and then we put S4 to the ultimate challenge: the Pub Test.

]]> 3960 Rory Sutherland: Two Way Doors & Being Distinctive Welcome back to the next episode of black t-shirts! Rory Sutherland, Vice Chairman of Ogilvy UK, needs little introduction. With over 30 years of experience and a significant presence in the advertising world and TED talks with millions of views, Rory's insights are bound to be enlightening! Fri, 17 May 2024 05:00:00 -0000 full MIK MADE Welcome back to the next episode of black t-shirts! Rory Sutherland, Vice Chairman of Ogilvy UK, needs little introduction. With over 30 years of experience and a significant presence in the advertising world and TED talks with millions of views, Rory's insights are bound to be enlightening! Welcome back to the next episode of black t-shirts! Rory Sutherland, Vice Chairman of Ogilvy UK, needs little introduction. With over 30 years of experience and a significant presence in the advertising world and TED talks with millions of views, Rory's insights are bound to be enlightening!

]]> 4081 Andre Toledo: Patience & Taking Creative Opportunities This weeks guest is Chief Creative Officer at DAVID New York Andre Toledo. In 2019, André opened DAVID Madrid in a small 10-person WeWork office In just one year, DAVID Madrid grew from 3 to 35 people and went from having no clients to a portfolio of acclaimed local and global campaigns, including a Super Bowl spot for Turkish Airlines Mon, 06 May 2024 20:00:00 -0000 full MIK MADE This weeks guest is Chief Creative Officer at DAVID New York Andre Toledo. In 2019, André opened DAVID Madrid in a small 10-person WeWork office In just one year, DAVID Madrid grew from 3 to 35 people and went from having no clients to a portfolio of acclaimed local and global campaigns, including a Super Bowl spot for Turkish Airlines This weeks guest is Chief Creative Officer at DAVID New York Andre Toledo. In 2019, André opened DAVID Madrid in a small 10-person WeWork office In just one year, DAVID Madrid grew from 3 to 35 people and went from having no clients to a portfolio of acclaimed local and global campaigns, including a Super Bowl spot for Turkish Airlines

]]> 3091 Sue Anderson: Transposable Creativity & Back Of The Deck ideas Todays guest is Sue Anderson. Sue grew up in South Africa and during her 10-year stint with TBWA\Hunt\Lascaris in Johannesburg, Sue went from copywriter to Group Head and then Creative Director. After an impressive stint as Head of Creative at Facebook she is now Global Head of Creative Roblox. It’s a fascinating chat! Fri, 03 May 2024 00:59:00 -0000 full MIK MADE Todays guest is Sue Anderson. Sue grew up in South Africa and during her 10-year stint with TBWA\Hunt\Lascaris in Johannesburg, Sue went from copywriter to Group Head and then Creative Director. After an impressive stint as Head of Creative at Facebook she is now Global Head of Creative Roblox. It’s a fascinating chat! Todays guest is Sue Anderson. Sue grew up in South Africa and during her 10-year stint with TBWA\Hunt\Lascaris in Johannesburg, Sue went from copywriter to Group Head and then Creative Director. After an impressive stint as Head of Creative at Facebook she is now Global Head of Creative Roblox. It’s a fascinating chat!

]]> 2809 Henry Innis: Speaking Numerically & Entrepreneurship Todays guest is Co-Founder and Chief Executive at Mutinex. The journey is a fascinating one that now finds himself in new york. Under-30 Achiever of the Year 2020 @ Mumbrella and has a background in software engineering and digital strategy. Mutinex GrowthOS uses AI-powered foundation modeling to provide recommendations on how they could invest better. Mon, 22 Apr 2024 23:42:00 -0000 full MIK MADE Todays guest is Co-Founder and Chief Executive at Mutinex. The journey is a fascinating one that now finds himself in new york. Under-30 Achiever of the Year 2020 @ Mumbrella and has a background in software engineering and digital strategy. Mutinex GrowthOS uses AI-powered foundation modeling to provide recommendations on how they could invest better. Todays guest is Co-Founder and Chief Executive at Mutinex. The journey is a fascinating one that now finds himself in new york. Under-30 Achiever of the Year 2020 @ Mumbrella and has a background in software engineering and digital strategy. Mutinex GrowthOS uses AI-powered foundation modeling to provide recommendations on how they could invest better.

]]> 3570 Nicky Sparshott: Buy In & B Corp Welcome to another episode of Black T-Shirts. This weeks guest is Nicky Sparshot. With more than 25 years of expertise, she specializes in brand development, business expansion, and organizational change. Nicky's extensive career spans renowned companies such as Unilever, The Coca-Cola Company, P&G, and George Patterson Y&R. Wed, 17 Apr 2024 01:05:00 -0000 full MIK MADE Welcome to another episode of Black T-Shirts. This weeks guest is Nicky Sparshot. With more than 25 years of expertise, she specializes in brand development, business expansion, and organizational change. Nicky's extensive career spans renowned companies such as Unilever, The Coca-Cola Company, P&G, and George Patterson Y&R. Welcome to another episode of Black T-Shirts. This weeks guest is Nicky Sparshot. With more than 25 years of expertise, she specializes in brand development, business expansion, and organizational change. Nicky's extensive career spans renowned companies such as Unilever, The Coca-Cola Company, P&G, and George Patterson Y&R.






]]> 3432 Jon Evans: The Uncensored CMO Todays guest is fellow podcaster and Chief Customer Officer of the polarizing System one. As the host of the Uncensored CMO he explores the good, the bad and quite frankly downright ugly truth about marketing theory & practice. Mon, 08 Apr 2024 23:00:00 -0000 full MIK MADE Todays guest is fellow podcaster and Chief Customer Officer of the polarizing System one. As the host of the Uncensored CMO he explores the good, the bad and quite frankly downright ugly truth about marketing theory & practice. Todays guest is fellow podcaster and Chief Customer Officer of the polarizing System one. As the host of the Uncensored CMO he explores the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

]]> 3959 Susan O'Brien: Snoop Dogg & Creative Enabling Today we have an in person guest all the way from the UK, Susan O'Brien. Susan joined Just Eat Takeaway.com in 2016 as a consultant working on a rebrand. Since then, she’s progressed to Global Vice President of Brand. Just Eat Takeaway.com and McCann London successfully extended the ‘Did Somebody Say’ global creative platform with global super stars such at Snoop Dogg, Katy Perry and Christina Aguilera. Mon, 01 Apr 2024 21:50:00 -0000 full MIK MADE Today we have an in person guest all the way from the UK, Susan O'Brien. Susan joined Just Eat Takeaway.com in 2016 as a consultant working on a rebrand. Since then, she’s progressed to Global Vice President of Brand. Just Eat Takeaway.com and McCann London successfully extended the ‘Did Somebody Say’ global creative platform with global super stars such at Snoop Dogg, Katy Perry and Christina Aguilera. Today we have an in person guest all the way from the UK, Susan O'Brien.

Susan joined Just Eat Takeaway.com in 2016 as a consultant working on a rebrand. Since then, she’s progressed to Global Vice President of Brand. Just Eat Takeaway.com and McCann London successfully extended the ‘Did Somebody Say’ global creative platform with global super stars such at Snoop Dogg, Katy Perry and Christina Aguilera.

]]> 3827 Mark Molloy: Control & Creativity Todays guest joins us from LA but is an Australian through and through. Director Mark Molloy.   Mark grew up on a farm in Australia, and the idea of being a director was not a profession that ever crossed his mind. The world of film opened up to him after studying graphic design and moving to London in 1996 As well as some of the best creative in advertising including campaigns for Apple, Mark’s feature debut, Beverly Hills Cop: Axel F, is set to be released on Netflix this year Mon, 25 Mar 2024 19:00:00 -0000 full MIK MADE Todays guest joins us from LA but is an Australian through and through. Director Mark Molloy.   Mark grew up on a farm in Australia, and the idea of being a director was not a profession that ever crossed his mind. The world of film opened up to him after studying graphic design and moving to London in 1996 As well as some of the best creative in advertising including campaigns for Apple, Mark’s feature debut, Beverly Hills Cop: Axel F, is set to be released on Netflix this year Todays guest joins us from LA but is an Australian through and through. Director Mark Molloy.  

Mark grew up on a farm in Australia, and the idea of being a director was not a profession that ever crossed his mind.

The world of film opened up to him after studying graphic design and moving to London in 1996

As well as some of the best creative in advertising including campaigns for Apple, Mark’s feature debut, Beverly Hills Cop: Axel F, is set to be released on Netflix this year

]]> 3466 Tony Bradbourne: Avoiding the Status Quo & Making Things Special Tony Bradbourne, the co-founder of Special. From humble beginnings in Auckland to establishing offices across multiple continents, Bradbourne's journey with Special is nothing short of inspiring. Mon, 18 Mar 2024 19:00:00 -0000 full 3 3 MIK MADE Tony Bradbourne, the co-founder of Special. From humble beginnings in Auckland to establishing offices across multiple continents, Bradbourne's journey with Special is nothing short of inspiring. Tony Bradbourne, the co-founder of Special. From humble beginnings in Auckland to establishing offices across multiple continents, Bradbourne's journey with Special is nothing short of inspiring.

]]> 3293 Samira Ansari: Wall Paper & Going Rogue Samira Ansari is a multi-award-winning creative and currently serves as the COO at Ogilvy New York. Born in Iran before moving with her family to Melbourne's suburb of Doncaster, she's had an extensive career spanning three continents having worked with renowned brands such as AB InBev's Michelob Ultra, U by Kotex, ESPN, Virgin Airlines, and P&G's Pringles, Ansari's insights are bound to be invaluable. Tue, 12 Mar 2024 19:00:00 -0000 full MIK MADE Samira Ansari is a multi-award-winning creative and currently serves as the COO at Ogilvy New York. Born in Iran before moving with her family to Melbourne's suburb of Doncaster, she's had an extensive career spanning three continents having worked with renowned brands such as AB InBev's Michelob Ultra, U by Kotex, ESPN, Virgin Airlines, and P&G's Pringles, Ansari's insights are bound to be invaluable. Samira Ansari is a multi-award-winning creative and currently serves as the COO at Ogilvy New York. Born in Iran before moving with her family to Melbourne's suburb of Doncaster, she's had an extensive career spanning three continents having worked with renowned brands such as AB InBev's Michelob Ultra, U by Kotex, ESPN, Virgin Airlines, and P&G's Pringles, Ansari's insights are bound to be invaluable.

]]> 3160 CJ Hendry: Inflatables & Exceptional Marketing New York based Hendry's journey began as a mere hobby. She’s come a long way since studying architecture and finance in Brisbane. she She ultimately decided to pursue her passion for drawing, emerging as one of the most influential artists on social media platforms worldwide, selling out works in minutes all whilst forgetting to update her website. She treads the line between artist and marketer seamlessly and our conversation with her is truly refreshing. Tue, 12 Mar 2024 19:00:00 -0000 full 3 1 MIK MADE New York based Hendry's journey began as a mere hobby. She’s come a long way since studying architecture and finance in Brisbane. she She ultimately decided to pursue her passion for drawing, emerging as one of the most influential artists on social media platforms worldwide, selling out works in minutes all whilst forgetting to update her website. She treads the line between artist and marketer seamlessly and our conversation with her is truly refreshing. New York based Hendry's journey began as a mere hobby. She’s come a long way since studying architecture and finance in Brisbane. she She ultimately decided to pursue her passion for drawing, emerging as one of the most influential artists on social media platforms worldwide, selling out works in minutes all whilst forgetting to update her website. She treads the line between artist and marketer seamlessly and our conversation with her is truly refreshing.

]]> 3448 Ryan Reynolds & Reviews It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our hosts), and a guest that we've always wanted on the show. We'll celebrate the most creative things that happened in marketing this year, the things we wished didn't happen and look forward to 2023 with rose-tinted marketing glasses. Uber audio snippet used in this podcast is owned by Uber Technologies Inc, you can watch the full ad here. MLA Lamb Work audio snippet used in this podcast is owned by Meat & Livestock Australia Limited, you can watch the full ad here.  John Lewis audio snippet used in this podcast is owned by John Lewis plc, you can watch the full ad here.  Spirited audio snippet used in this podcast is owned by Apple Inc, you can watch the full trailer here. Coinbase audio snippet used in this podcast is owned by Coinbase, you can watch the full add here Mint Mobile audio snippet used in this podcast is owned by Mint Mobile LLC, you can watch the full ad here.  Palace Gucci audio snippet used in this podcast is owned by Palace Skateboards Limited, you can watch the full ad here.  Em Rusciano audio snippet used in this podcast is owned by Em Rusciano for Boody Australia Pty Ltd, you can watch the full ad here.  Leaky bucket audio snippet used in this podcast is owned by the Liberal National Party, you can watch the full ad here.  See omnystudio.com/listener for privacy information. Thu, 15 Dec 2022 17:00:00 -0000 Ryan Reynolds & Reviews full 1 10 MIK MADE It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our hosts), and a guest that we've always wanted on the show. We'll celebrate the most creative things that happened in marketing this year, the things we wished didn't happen and look forward to 2023 with rose-tinted marketing glasses. Uber audio snippet used in this podcast is owned by Uber Technologies Inc, you can watch the full ad here. MLA Lamb Work audio snippet used in this podcast is owned by Meat & Livestock Australia Limited, you can watch the full ad here.  John Lewis audio snippet used in this podcast is owned by John Lewis plc, you can watch the full ad here.  Spirited audio snippet used in this podcast is owned by Apple Inc, you can watch the full trailer here. Coinbase audio snippet used in this podcast is owned by Coinbase, you can watch the full add here Mint Mobile audio snippet used in this podcast is owned by Mint Mobile LLC, you can watch the full ad here.  Palace Gucci audio snippet used in this podcast is owned by Palace Skateboards Limited, you can watch the full ad here.  Em Rusciano audio snippet used in this podcast is owned by Em Rusciano for Boody Australia Pty Ltd, you can watch the full ad here.  Leaky bucket audio snippet used in this podcast is owned by the Liberal National Party, you can watch the full ad here.  See omnystudio.com/listener for privacy information. It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our hosts), and a guest that we've always wanted on the show. We'll celebrate the most creative things that happened in marketing this year, the things we wished didn't happen and look forward to 2023 with rose-tinted marketing glasses.

  • Uber audio snippet used in this podcast is owned by Uber Technologies Inc, you can watch the full ad here.
  • MLA Lamb Work audio snippet used in this podcast is owned by Meat & Livestock Australia Limited, you can watch the full ad here. 
  • John Lewis audio snippet used in this podcast is owned by John Lewis plc, you can watch the full ad here. 
  • Spirited audio snippet used in this podcast is owned by Apple Inc, you can watch the full trailer here.
  • Coinbase audio snippet used in this podcast is owned by Coinbase, you can watch the full add here
  • Mint Mobile audio snippet used in this podcast is owned by Mint Mobile LLC, you can watch the full ad here. 
  • Palace Gucci audio snippet used in this podcast is owned by Palace Skateboards Limited, you can watch the full ad here. 
  • Em Rusciano audio snippet used in this podcast is owned by Em Rusciano for Boody Australia Pty Ltd, you can watch the full ad here. 
  • Leaky bucket audio snippet used in this podcast is owned by the Liberal National Party, you can watch the full ad here. 

See omnystudio.com/listener for privacy information.

]]> 2263 Andrea Diquez: Forensic & Gut Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies (DDB Chicago and Saatchi New York) and the biggest clients (P&G) more interesting. Andrea’s way is knowing the client’s business forensically, combined with a creative intuition that was born in Venezuela and honed by Argentinians. It’s never dull with Andrea.  See omnystudio.com/listener for privacy information. Mon, 21 Nov 2022 17:00:00 -0000 Andrea Diquez: Forensic & Gut full 1 8 MIK MADE Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies (DDB Chicago and Saatchi New York) and the biggest clients (P&G) more interesting. Andrea’s way is knowing the client’s business forensically, combined with a creative intuition that was born in Venezuela and honed by Argentinians. It’s never dull with Andrea.  See omnystudio.com/listener for privacy information. Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies (DDB Chicago and Saatchi New York) and the biggest clients (P&G) more interesting. Andrea’s way is knowing the client’s business forensically, combined with a creative intuition that was born in Venezuela and honed by Argentinians. It’s never dull with Andrea. 

See omnystudio.com/listener for privacy information.

]]> 2584 Sir John Hegarty: 80% Idea & 80% Craft Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry. He's also a sir! In this episode we explore the benefits of ageing and optimism, as well as why immersing oneself in high (and low) art is vital for creative success. See omnystudio.com/listener for privacy information. Tue, 15 Nov 2022 17:00:00 -0000 Sir John Hegarty: 80% Idea & 80% Craft full 1 7 MIK MADE Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry. He's also a sir! In this episode we explore the benefits of ageing and optimism, as well as why immersing oneself in high (and low) art is vital for creative success. See omnystudio.com/listener for privacy information. Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry. He's also a sir! In this episode we explore the benefits of ageing and optimism, as well as why immersing oneself in high (and low) art is vital for creative success.

See omnystudio.com/listener for privacy information.

]]> 3170 David Droga: Care and Speed On the day David Droga sold his agency to consultancy Accenture Interactive he announced the news by telling the agency 'We won". Hear how David has had a bigger impact on commercialised creativity in business than arguably anyone else, ever. David talks through his relentless ambition, need for speed, and desire to win with his pursuit of care and genuine love for ideas and creativity.  David has also won lots and lots of awards. See omnystudio.com/listener for privacy information. Tue, 01 Nov 2022 17:00:00 -0000 David Droga: Care and Speed full 2 6 MIK MADE On the day David Droga sold his agency to consultancy Accenture Interactive he announced the news by telling the agency 'We won". Hear how David has had a bigger impact on commercialised creativity in business than arguably anyone else, ever. David talks through his relentless ambition, need for speed, and desire to win with his pursuit of care and genuine love for ideas and creativity.  David has also won lots and lots of awards. See omnystudio.com/listener for privacy information. On the day David Droga sold his agency to consultancy Accenture Interactive he announced the news by telling the agency 'We won". Hear how David has had a bigger impact on commercialised creativity in business than arguably anyone else, ever. David talks through his relentless ambition, need for speed, and desire to win with his pursuit of care and genuine love for ideas and creativity.  David has also won lots and lots of awards.

See omnystudio.com/listener for privacy information.

]]> 2841 Alex Bogusky: Ad Recovery & Mind Discovery A creative icon who brought us a Subservient Chicken, made people freakout over Whoppers and led Crispin Porter Bogusky to Cannes Grand Prix in 5 different categories and Agency of the Decade in 2010. That was then, now he is retired from the ad business, a "recovering ad man" in venture capital who has found happiness in mindfulness over money.  See omnystudio.com/listener for privacy information. Tue, 18 Oct 2022 17:00:00 -0000 Alex Bogusky: Ad Recovery & Mind Discovery full 2 5 MIK MADE A creative icon who brought us a Subservient Chicken, made people freakout over Whoppers and led Crispin Porter Bogusky to Cannes Grand Prix in 5 different categories and Agency of the Decade in 2010. That was then, now he is retired from the ad business, a "recovering ad man" in venture capital who has found happiness in mindfulness over money.  See omnystudio.com/listener for privacy information. A creative icon who brought us a Subservient Chicken, made people freakout over Whoppers and led Crispin Porter Bogusky to Cannes Grand Prix in 5 different categories and Agency of the Decade in 2010. That was then, now he is retired from the ad business, a "recovering ad man" in venture capital who has found happiness in mindfulness over money. 

See omnystudio.com/listener for privacy information.

]]> 3118 Mark Fitzloff: Chaos & Columns Join us as ex Global ECD of Wieden + Kennedy, and now Founder of Opinionated lets us in on several secrets of the industry. Mark tells us the secrets to i) making wildly creative work that will b guaranteed to be embraced by, and fly through market research, ii) why chaos and creativity are uncomfortable bed partners, and iii) why all good ideas start with Column A and Column B.  Mark also compares himself to a turtle flailing helplessly on his back - which is kind of both endearing and interesting. See omnystudio.com/listener for privacy information. Tue, 11 Oct 2022 17:00:00 -0000 Mark Fitzloff: Chaos & Columns full 2 4 MIK MADE Join us as ex Global ECD of Wieden + Kennedy, and now Founder of Opinionated lets us in on several secrets of the industry. Mark tells us the secrets to i) making wildly creative work that will b guaranteed to be embraced by, and fly through market research, ii) why chaos and creativity are uncomfortable bed partners, and iii) why all good ideas start with Column A and Column B.  Mark also compares himself to a turtle flailing helplessly on his back - which is kind of both endearing and interesting. See omnystudio.com/listener for privacy information. Join us as ex Global ECD of Wieden + Kennedy, and now Founder of Opinionated lets us in on several secrets of the industry. Mark tells us the secrets to i) making wildly creative work that will b guaranteed to be embraced by, and fly through market research, ii) why chaos and creativity are uncomfortable bed partners, and iii) why all good ideas start with Column A and Column B.  Mark also compares himself to a turtle flailing helplessly on his back - which is kind of both endearing and interesting.

See omnystudio.com/listener for privacy information.

]]> 3236 Russel Howcroft: Silver Spoon & Silver Tongue You wouldn't expect one of the biggest champions of creativity in Australia to come out of Scotch College and be part of the Melbourne Establishment. But Russel Howcroft uses his position, platform and access to the C-Suite to passionately advocate for the power of creativity to transform business. It has been a constant across his storied career, from his position as one of Australia's most powerful advertising leaders as CEO of Patts Y&R, to his move into consulting as PWC's first ever Chief Creative Officer and now with the fast-growing Sayers, to becoming a media personality featuring on our screens via Gruen and on our airwaves as co-host of Melbourne's top-rating breakfast show on 3AW. The only thing he is as passionate about as creativity is his beloved Melbourne Demons (naturally).  See omnystudio.com/listener for privacy information. Tue, 04 Oct 2022 17:00:00 -0000 Russel Howcroft: Silver Spoon & Silver Tongue full 2 3 MIK MADE You wouldn't expect one of the biggest champions of creativity in Australia to come out of Scotch College and be part of the Melbourne Establishment. But Russel Howcroft uses his position, platform and access to the C-Suite to passionately advocate for the power of creativity to transform business. It has been a constant across his storied career, from his position as one of Australia's most powerful advertising leaders as CEO of Patts Y&R, to his move into consulting as PWC's first ever Chief Creative Officer and now with the fast-growing Sayers, to becoming a media personality featuring on our screens via Gruen and on our airwaves as co-host of Melbourne's top-rating breakfast show on 3AW. The only thing he is as passionate about as creativity is his beloved Melbourne Demons (naturally).  See omnystudio.com/listener for privacy information. You wouldn't expect one of the biggest champions of creativity in Australia to come out of Scotch College and be part of the Melbourne Establishment. But Russel Howcroft uses his position, platform and access to the C-Suite to passionately advocate for the power of creativity to transform business. It has been a constant across his storied career, from his position as one of Australia's most powerful advertising leaders as CEO of Patts Y&R, to his move into consulting as PWC's first ever Chief Creative Officer and now with the fast-growing Sayers, to becoming a media personality featuring on our screens via Gruen and on our airwaves as co-host of Melbourne's top-rating breakfast show on 3AW. The only thing he is as passionate about as creativity is his beloved Melbourne Demons (naturally). 

See omnystudio.com/listener for privacy information.

]]> 2926 Mark Ritson: Luxury & Profanity Mark Ritson, the world's most influential marketing professor talks about what he learned about marketing and creativity at LVMH - namely get experts in both and don't let one do the others job.  Mark also talks about the fundamental concept of market orientation, and how he flexed his own strategic muscle to develop his Mini MBA (which of course we put to a focus group). As you'll expect this is a full frontal discussion pushing much of the bullshit associated with marketing to the side. See omnystudio.com/listener for privacy information. Tue, 20 Sep 2022 18:10:00 -0000 Mark Ritson: Luxury & Profanity full 2 2 MIK MADE Mark Ritson, the world's most influential marketing professor talks about what he learned about marketing and creativity at LVMH - namely get experts in both and don't let one do the others job.  Mark also talks about the fundamental concept of market orientation, and how he flexed his own strategic muscle to develop his Mini MBA (which of course we put to a focus group). As you'll expect this is a full frontal discussion pushing much of the bullshit associated with marketing to the side. See omnystudio.com/listener for privacy information. Mark Ritson, the world's most influential marketing professor talks about what he learned about marketing and creativity at LVMH - namely get experts in both and don't let one do the others job.  Mark also talks about the fundamental concept of market orientation, and how he flexed his own strategic muscle to develop his Mini MBA (which of course we put to a focus group). As you'll expect this is a full frontal discussion pushing much of the bullshit associated with marketing to the side.

See omnystudio.com/listener for privacy information.

]]> 3196 Laura Petruccelli: Nuggets & Doritos Laura wins the 'youngest most awarded creative anywhere in the world' award. She joins us to talk about her time at Grey in Australia, her meteoric rise at Goodby Silverstein, and her Frank plans for what's next in her career.  Hear from Laura as she bigs up the need to be silly, and finding time to talk to people who are not actually in advertising (who'd have thought). You'll find this episode absolutely compelling. See omnystudio.com/listener for privacy information. Tue, 20 Sep 2022 18:00:00 -0000 Laura Petruccelli: Nuggets & Doritos full 2 1 MIK MADE Laura wins the 'youngest most awarded creative anywhere in the world' award. She joins us to talk about her time at Grey in Australia, her meteoric rise at Goodby Silverstein, and her Frank plans for what's next in her career.  Hear from Laura as she bigs up the need to be silly, and finding time to talk to people who are not actually in advertising (who'd have thought). You'll find this episode absolutely compelling. See omnystudio.com/listener for privacy information. Laura wins the 'youngest most awarded creative anywhere in the world' award. She joins us to talk about her time at Grey in Australia, her meteoric rise at Goodby Silverstein, and her Frank plans for what's next in her career.  Hear from Laura as she bigs up the need to be silly, and finding time to talk to people who are not actually in advertising (who'd have thought). You'll find this episode absolutely compelling.

See omnystudio.com/listener for privacy information.

]]> 3226 Byron Sharp: Science, Owls & Standing Out Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embraces creative thinking when building The Ehrenberg Bass Institute. Byron shares some very sharp views when it comes to pre-testing creative ideas (don't do it) and brand tracking (usually not worth doing either). Perhaps the most surprising element of this episode was just how similar Professor Sharp's outlook was to some of the top 'creatives' we've had on the podcast. Oh and one more thing we get to hear what a focus group thinks of the idea of a focus group! See omnystudio.com/listener for privacy information. Mon, 06 Jun 2022 18:00:00 -0000 Byron Sharp: Science, Owls & Standing Out full 1 12 MIK MADE Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embraces creative thinking when building The Ehrenberg Bass Institute. Byron shares some very sharp views when it comes to pre-testing creative ideas (don't do it) and brand tracking (usually not worth doing either). Perhaps the most surprising element of this episode was just how similar Professor Sharp's outlook was to some of the top 'creatives' we've had on the podcast. Oh and one more thing we get to hear what a focus group thinks of the idea of a focus group! See omnystudio.com/listener for privacy information. Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embraces creative thinking when building The Ehrenberg Bass Institute. Byron shares some very sharp views when it comes to pre-testing creative ideas (don't do it) and brand tracking (usually not worth doing either). Perhaps the most surprising element of this episode was just how similar Professor Sharp's outlook was to some of the top 'creatives' we've had on the podcast. Oh and one more thing we get to hear what a focus group thinks of the idea of a focus group!

See omnystudio.com/listener for privacy information.

]]> 2889 Justine Armour: False Starts & Comebacks False Starts & Comebacks. Justine Armour has come a long way from growing up in Adelaide and not getting into AWARD school the first time she tried. After stints at creative powerhouses Weiden & Kennedy and 72 & Sunny in the US, she is now Chief Creative Officer of Grey New York. Grey is one of the largest and most iconic agencies in America, where Justine oversees Super Bowl spots like Pringles “Stuck on You” and has led a creative resurgence that saw Grey named the “Comeback Agency” by Ad Age in their Agency A-List for 2022. See omnystudio.com/listener for privacy information. Mon, 30 May 2022 18:00:00 -0000 Justine Armour: False Starts & Comebacks full 1 11 MIK MADE False Starts & Comebacks. Justine Armour has come a long way from growing up in Adelaide and not getting into AWARD school the first time she tried. After stints at creative powerhouses Weiden & Kennedy and 72 & Sunny in the US, she is now Chief Creative Officer of Grey New York. Grey is one of the largest and most iconic agencies in America, where Justine oversees Super Bowl spots like Pringles “Stuck on You” and has led a creative resurgence that saw Grey named the “Comeback Agency” by Ad Age in their Agency A-List for 2022. See omnystudio.com/listener for privacy information. False Starts & Comebacks. Justine Armour has come a long way from growing up in Adelaide and not getting into AWARD school the first time she tried. After stints at creative powerhouses Weiden & Kennedy and 72 & Sunny in the US, she is now Chief Creative Officer of Grey New York. Grey is one of the largest and most iconic agencies in America, where Justine oversees Super Bowl spots like Pringles “Stuck on You” and has led a creative resurgence that saw Grey named the “Comeback Agency” by Ad Age in their Agency A-List for 2022.

See omnystudio.com/listener for privacy information.

]]> 2620 Nils Leonard: Unshakable belief & uncommon ideas Hear why Nils Leonard is one of the world’s top creative talent, and one of the UK's most interesting people. The scale of his ideas is matched only by the force of his personality as he takes us through his unrelenting, take no prisoners approach to creative excellence. If a podcast on creativity ever came with a warning - this would be it. See omnystudio.com/listener for privacy information. Mon, 23 May 2022 18:00:00 -0000 Nils Leonard: Unshakable belief & uncommon ideas full 1 10 MIK MADE Hear why Nils Leonard is one of the world’s top creative talent, and one of the UK's most interesting people. The scale of his ideas is matched only by the force of his personality as he takes us through his unrelenting, take no prisoners approach to creative excellence. If a podcast on creativity ever came with a warning - this would be it. See omnystudio.com/listener for privacy information. Hear why Nils Leonard is one of the world’s top creative talent, and one of the UK's most interesting people. The scale of his ideas is matched only by the force of his personality as he takes us through his unrelenting, take no prisoners approach to creative excellence. If a podcast on creativity ever came with a warning - this would be it.

See omnystudio.com/listener for privacy information.

]]> 3302 Fernando Machado: Mouldy Whoppers & secret snipers Fernando Machado is the world's most creative marketer. He has hundreds of Cannes Lions to his name to prove it and led Burger King to Advertiser of the Year at Cannes and 6 years of business growth. He has since followed his passion for gaming to the CMO role at Activision Blizzard. But what really makes him great at marketing is his background in engineering and lack of genuine football talent for a Brazilian.  See omnystudio.com/listener for privacy information. Mon, 16 May 2022 18:00:00 -0000 Fernando Machado: Mouldy Whoppers & secret snipers full 1 9 MIK MADE Fernando Machado is the world's most creative marketer. He has hundreds of Cannes Lions to his name to prove it and led Burger King to Advertiser of the Year at Cannes and 6 years of business growth. He has since followed his passion for gaming to the CMO role at Activision Blizzard. But what really makes him great at marketing is his background in engineering and lack of genuine football talent for a Brazilian.  See omnystudio.com/listener for privacy information. Fernando Machado is the world's most creative marketer. He has hundreds of Cannes Lions to his name to prove it and led Burger King to Advertiser of the Year at Cannes and 6 years of business growth. He has since followed his passion for gaming to the CMO role at Activision Blizzard. But what really makes him great at marketing is his background in engineering and lack of genuine football talent for a Brazilian. 

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]]> 3087 Bianca Guimaraes: Making mischief and causing a stir This episode’s creative genius is Bianca Guimaraes, founding partner and Executive Creative Director of Mischief, an agency that didn’t exist 2 years ago and has been named Agency of the Year by Ad Age. Bianca was recently named Creative of the Year by the same publication on the back of some highly talked about and highly awarded work like “Send Noods” for Kraft Mac n Cheese, “Seltzer Launch” for Miller and “Dictators” for Represent Us. A diverse body of work from the sort of diverse creative leader we need more of in the advertising business. See omnystudio.com/listener for privacy information. Mon, 09 May 2022 18:00:00 -0000 Bianca Guimaraes: Making mischief and causing a stir full 1 8 MIK MADE This episode’s creative genius is Bianca Guimaraes, founding partner and Executive Creative Director of Mischief, an agency that didn’t exist 2 years ago and has been named Agency of the Year by Ad Age. Bianca was recently named Creative of the Year by the same publication on the back of some highly talked about and highly awarded work like “Send Noods” for Kraft Mac n Cheese, “Seltzer Launch” for Miller and “Dictators” for Represent Us. A diverse body of work from the sort of diverse creative leader we need more of in the advertising business. See omnystudio.com/listener for privacy information. This episode’s creative genius is Bianca Guimaraes, founding partner and Executive Creative Director of Mischief, an agency that didn’t exist 2 years ago and has been named Agency of the Year by Ad Age. Bianca was recently named Creative of the Year by the same publication on the back of some highly talked about and highly awarded work like “Send Noods” for Kraft Mac n Cheese, “Seltzer Launch” for Miller and “Dictators” for Represent Us. A diverse body of work from the sort of diverse creative leader we need more of in the advertising business.

See omnystudio.com/listener for privacy information.

]]> 2635 Nick Worthington: A Clean Mind & Dirty Hands Nick Worthington has won more Cannes Lions than just about anyone (seriously), and he knows how to break his creative process down and explain it to others. Nick offers great advice, if you want to be more creative buy a motorbike, pretend to be someone else, and make a knife. Seriously. Also, find out why a focus group hated his favourite ever piece of work 'Levis Drug Store'. See omnystudio.com/listener for privacy information. Mon, 02 May 2022 18:00:00 -0000 Nick Worthington: A Clean Mind & Dirty Hands full 1 7 MIK MADE Nick Worthington has won more Cannes Lions than just about anyone (seriously), and he knows how to break his creative process down and explain it to others. Nick offers great advice, if you want to be more creative buy a motorbike, pretend to be someone else, and make a knife. Seriously. Also, find out why a focus group hated his favourite ever piece of work 'Levis Drug Store'. See omnystudio.com/listener for privacy information. Nick Worthington has won more Cannes Lions than just about anyone (seriously), and he knows how to break his creative process down and explain it to others. Nick offers great advice, if you want to be more creative buy a motorbike, pretend to be someone else, and make a knife. Seriously. Also, find out why a focus group hated his favourite ever piece of work 'Levis Drug Store'.

See omnystudio.com/listener for privacy information.

]]> 3624 Allan Johnston: Jingles & Jackaroos Allan Johnston, along with his partner Alan Morris are Australia's most successful advertising duo ever. Mojo, as they are better known, transformed how advertising was done in Australia and possibly the world. In this episode we break down the secrets to Jo's success and his approach to creativity. It's a rare interview, and Jo offers wonderful insights into how to connect brands with people through song. See omnystudio.com/listener for privacy information. Mon, 25 Apr 2022 18:00:00 -0000 Allan Johnston: Jingles & Jackaroos full 1 6 MIK MADE Allan Johnston, along with his partner Alan Morris are Australia's most successful advertising duo ever. Mojo, as they are better known, transformed how advertising was done in Australia and possibly the world. In this episode we break down the secrets to Jo's success and his approach to creativity. It's a rare interview, and Jo offers wonderful insights into how to connect brands with people through song. See omnystudio.com/listener for privacy information. Allan Johnston, along with his partner Alan Morris are Australia's most successful advertising duo ever. Mojo, as they are better known, transformed how advertising was done in Australia and possibly the world. In this episode we break down the secrets to Jo's success and his approach to creativity. It's a rare interview, and Jo offers wonderful insights into how to connect brands with people through song.

See omnystudio.com/listener for privacy information.

]]> 1984 Leo Premutico: Ads, Adidas & Curly Hair This episode’s creative genius is Leo Premutico, Founder and Creative Chairman at Johannes Leonardo. Leo takes us into the synapses of his brain as he pulls apart the role of the consumer in his advertising, and how he leads them down a creative path so compelling they want to hang around and play. See omnystudio.com/listener for privacy information. Mon, 11 Apr 2022 18:00:00 -0000 Leo Premutico: Ads, Adidas & Curly Hair full 1 5 MIK MADE This episode’s creative genius is Leo Premutico, Founder and Creative Chairman at Johannes Leonardo. Leo takes us into the synapses of his brain as he pulls apart the role of the consumer in his advertising, and how he leads them down a creative path so compelling they want to hang around and play. See omnystudio.com/listener for privacy information. This episode’s creative genius is Leo Premutico, Founder and Creative Chairman at Johannes Leonardo. Leo takes us into the synapses of his brain as he pulls apart the role of the consumer in his advertising, and how he leads them down a creative path so compelling they want to hang around and play.

See omnystudio.com/listener for privacy information.

]]> 2442 Cindy Gallop: How to Make Love and Blow Shit Up This episode’s creative genius is Cindy Gallop, the outspoken diversity champion who is the founder and CEO of “Make Love Not Porn”, a user-generated, human-curated, social sex video sharing platform. Cindy talks about why diversity makes things more creative, innovative and disruptive, using Hamilton as her case in point, and her business concept “Make Love Not Porn” is put to the focus group test.   See omnystudio.com/listener for privacy information. Mon, 04 Apr 2022 18:00:00 -0000 Cindy Gallop: How to Make Love and Blow Shit Up full 1 4 MIK MADE This episode’s creative genius is Cindy Gallop, the outspoken diversity champion who is the founder and CEO of “Make Love Not Porn”, a user-generated, human-curated, social sex video sharing platform. Cindy talks about why diversity makes things more creative, innovative and disruptive, using Hamilton as her case in point, and her business concept “Make Love Not Porn” is put to the focus group test.   See omnystudio.com/listener for privacy information. This episode’s creative genius is Cindy Gallop, the outspoken diversity champion who is the founder and CEO of “Make Love Not Porn”, a user-generated, human-curated, social sex video sharing platform. Cindy talks about why diversity makes things more creative, innovative and disruptive, using Hamilton as her case in point, and her business concept “Make Love Not Porn” is put to the focus group test.

 

See omnystudio.com/listener for privacy information.

]]> 2521 Mat Baxter: Fast Cars and Lego This episode’s creative genius is Mat Baxter, an Aussie ad exec living in New York who made his name running media agencies and is now CEO of leading digital agency Huge. Mat talks about why media agencies need to be more creative, about always backing yourself and the much-hyped Lego Bucati Chiron activation is put to the focus group test.   See omnystudio.com/listener for privacy information. Mon, 28 Mar 2022 17:00:00 -0000 Mat Baxter: Fast Cars and Lego full 1 3 MIK MADE This episode’s creative genius is Mat Baxter, an Aussie ad exec living in New York who made his name running media agencies and is now CEO of leading digital agency Huge. Mat talks about why media agencies need to be more creative, about always backing yourself and the much-hyped Lego Bucati Chiron activation is put to the focus group test.   See omnystudio.com/listener for privacy information. This episode’s creative genius is Mat Baxter, an Aussie ad exec living in New York who made his name running media agencies and is now CEO of leading digital agency Huge. Mat talks about why media agencies need to be more creative, about always backing yourself and the much-hyped Lego Bucati Chiron activation is put to the focus group test.

 

See omnystudio.com/listener for privacy information.

]]> 2547 Ben Tollett: John Lewis and Jumpy Castles This episode’s creative genius is Ben Tollett, Group Executive Creative Director at adam&eveDDB and co-creator of the much-loved John Lewis Christmas ads. Ben shows that what creativity needs is more kindness and humility, he lets people jump around with his ideas like a jumpy castle and the much-loved “Monty The Penguin” John Lewis ad is less loved in the focus group test. See omnystudio.com/listener for privacy information. Mon, 21 Mar 2022 17:00:00 -0000 Ben Tollett: John Lewis and Jumpy Castles full 1 2 MIK MADE This episode’s creative genius is Ben Tollett, Group Executive Creative Director at adam&eveDDB and co-creator of the much-loved John Lewis Christmas ads. Ben shows that what creativity needs is more kindness and humility, he lets people jump around with his ideas like a jumpy castle and the much-loved “Monty The Penguin” John Lewis ad is less loved in the focus group test. See omnystudio.com/listener for privacy information. This episode’s creative genius is Ben Tollett, Group Executive Creative Director at adam&eveDDB and co-creator of the much-loved John Lewis Christmas ads. Ben shows that what creativity needs is more kindness and humility, he lets people jump around with his ideas like a jumpy castle and the much-loved “Monty The Penguin” John Lewis ad is less loved in the focus group test.

See omnystudio.com/listener for privacy information.

]]> 2346 Claudine Cheever: Amazon, Alexa & Almost Alliteration This episode’s creative genius is Claudine Cheever, VP of Global Marketing at Amazon. Before Amazon, Claudine was a leading strategist at leading agencies like Goodby Silverstein and Saatchi & Saatchi. Claudine talks about the power of creative storytelling, brand with a “small b” and the famed “Alexa Loses Her Voice” Superbowl spot is put to the focus group test.   See omnystudio.com/listener for privacy information. Mon, 21 Mar 2022 17:00:00 -0000 Claudine Cheever: Amazon, Alexa & Almost Alliteration full 1 1 MIK MADE This episode’s creative genius is Claudine Cheever, VP of Global Marketing at Amazon. Before Amazon, Claudine was a leading strategist at leading agencies like Goodby Silverstein and Saatchi & Saatchi. Claudine talks about the power of creative storytelling, brand with a “small b” and the famed “Alexa Loses Her Voice” Superbowl spot is put to the focus group test.   See omnystudio.com/listener for privacy information. This episode’s creative genius is Claudine Cheever, VP of Global Marketing at Amazon. Before Amazon, Claudine was a leading strategist at leading agencies like Goodby Silverstein and Saatchi & Saatchi. Claudine talks about the power of creative storytelling, brand with a “small b” and the famed “Alexa Loses Her Voice” Superbowl spot is put to the focus group test.  

See omnystudio.com/listener for privacy information.

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