In their conversation, they cover Melissa’s transition from the corporate ladder to becoming a lipstick chemist. Plus, her experiences with retail chains and direct to consumer marketing, and what it means to be focused on African American women while remaining inclusive to all.

On this episode, the team chatted with Prudential Chief Marketing Officer Susan Somersille Johnson about the Olympics, Broadway, racial equity, and bringing back the Rock in their advertising campaigns.

Chip and Scott sat down and talked with Phoebe about her latest essay book, "Please Don't Sit in My Bed in Your Outside Clothes," which serves as a launch of the imprint.

Chip and Yolanda sat down with HP Chief Impact Officer and Head of Sustainable Impact Ellen Jackowski to shed some new light on the sustainability challenge companies are facing.

To delve into this more, the team chatted with Conspiracy of Love Founder and Chief Purpose Officer Afdhel Aziz. They discussed how employees can find and unlock the power of their own purpose, and why that matters.

Recent research from RepTrak found that 36 percent of consumers have "felt betrayed" by what a company stands for, and 47 percent have stopped doing business with the company as a result. 63 percent prefer to do business with companies that "stand for a purpose that reflects their values and beliefs, and will avoid those that do not."

We sat down with Laura Lane, Chief Corporate Affairs Officer at UPS, who had some great food for thought on the topic.

This is familiar ground for Northwell Health CMO Ramon Soto. We sat down with Ramon to chat about his experience mobilizing people inside Northwell Health, one of the largest health services organizations in the country, the largest private employer in New York state, and the organization that received the full brunt of the COVID crisis when it descended upon New York in 2020.

There’s one big problem though: today’s leaders weren’t trained for this new world. There was no class for this in business school. In some ways, it’s the wild west – a new frontier with no map. And C-suiters are struggling to find the way forward.

As a result, there’s a vacuum in purpose leadership. Company purpose is often toothless and company social activism backfires.

How do CEOs navigate this new terrain? How do CHROs build this new culture of leadership into the employee experience? How do CMOs build purpose effectively into their brand?

We’ve invited a couple of Millennials to chat about it. Fast Company’s Social Media Producer Christina Royster and Fast Company’s Associate Editor Yasmin Gagne from the podcast, Hit the Ground Running, are here to share their opinions and ideas about what purpose means to them.

In this episode, we will discuss why purpose has grown in importance and provide insight and examples that show when purpose wins and when purpose loses to other business levers. Tune in to hear how companies and brands rise to the top and gain some new insights about the power of purpose.

What's at the heart of it? What are companies going to do to show they have a point of view, that it's not all talk and they are doing something meaningful for everyday people?

Join co-hosts Scott Goodson, Yolanda White and Chip Walker as they take a look at the ways purpose-driven companies could realize better outcomes by activating purpose to the people who matter inside the organizations and out.

Tune in every other Wednesday, starting on June 16th, available on Apple podcasts, Spotify and wherever you enjoy your podcasts.