Mission Matters Marketing with Adam Torres https://missionmatters.com/ en-us © 2024 Mission Matters Marketing with Adam Torres Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam Torres has interviewed 5,000+ guests and hosts 8 shows. At the heart of our media brand is a want to help professionals cut through the noise. To get their mission and message heard. You can apply to be a featured guest here: https://missionmatters.lpages.co/podcastguest/ Through our long form interviews, we aim to capture the stories that make our guests interesting, relevant and also entertaining. By doing this, we are creating a catalogue for our audience that is educational, inspirational and will remain relevant and evergreen for years to come. https://megaphone.imgix.net/podcasts/bee6784a-da81-11ee-853a-67ca66b3357a/image/864b12cd3c1fc389e634baaf8dda8947.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Mission Matters Marketing with Adam Torres https://missionmatters.com/ no episodic Adam Torres Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam Torres has interviewed 5,000+ guests and hosts 8 shows. At the heart of our media brand is a want to help professionals cut through the noise. To get their mission and message heard. You can apply to be a featured guest here: https://missionmatters.lpages.co/podcastguest/ Through our long form interviews, we aim to capture the stories that make our guests interesting, relevant and also entertaining. By doing this, we are creating a catalogue for our audience that is educational, inspirational and will remain relevant and evergreen for years to come. Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business.


About Mission Matters:

At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam Torres has interviewed 5,000+ guests and hosts 8 shows. At the heart of our media brand is a want to help professionals cut through the noise. To get their mission and message heard. You can apply to be a featured guest here: https://missionmatters.lpages.co/podcastguest/


Through our long form interviews, we aim to capture the stories that make our guests interesting, relevant and also entertaining. By doing this, we are creating a catalogue for our audience that is educational, inspirational and will remain relevant and evergreen for years to come.

]]> Adam Torres adam@missionmatters.com Building Company Culture That Scales in 2026 https://missionmatters.com/podcasts/building-company-culture-that-scales-in-2026 In this episode, Adam Torres and George Essex, Senior Vice President at BRANDED, talk about building strong company culture while scaling U.S. operations. George shares lessons on leadership under pressure, hiring with values, and why consistent, human-led branding is essential for long-term success. About BRANDED BRANDED is a brand creation and implementation agency. The company invents and grows brands through bright ideas that are brilliantly executed, driving tangible efficiencies and meaningful change for its clients. Offering services across Brand Creation (Innovation / Strategy / Visual Identity), Brand Implementation (Packaging Design / Imagery / Artwork Production), and Brand Management (Technology / Brand Compliance / Sustainability), BRANDED provides an end-to-end offering that is truly connected. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 19 Jan 2026 15:00:00 -0000 Building Company Culture That Scales in 2026 full Adam Torres In this episode, Adam Torres and George Essex, Senior Vice President at BRANDED, talk about building strong company culture while scaling U.S. operations. George shares lessons on leadership under pressure, hiring with values, and why consistent, human-led branding is essential for long-term success. About BRANDED BRANDED is a brand creation and implementation agency. The company invents and grows brands through bright ideas that are brilliantly executed, driving tangible efficiencies and meaningful change for its clients. Offering services across Brand Creation (Innovation / Strategy / Visual Identity), Brand Implementation (Packaging Design / Imagery / Artwork Production), and Brand Management (Technology / Brand Compliance / Sustainability), BRANDED provides an end-to-end offering that is truly connected. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices In this episode, Adam Torres and George Essex, Senior Vice President at BRANDED, talk about building strong company culture while scaling U.S. operations. George shares lessons on leadership under pressure, hiring with values, and why consistent, human-led branding is essential for long-term success.


About BRANDED


BRANDED is a brand creation and implementation agency. The company invents and grows brands through bright ideas that are brilliantly executed, driving tangible efficiencies and meaningful change for its clients.

Offering services across Brand Creation (Innovation / Strategy / Visual Identity), Brand Implementation (Packaging Design / Imagery / Artwork Production), and Brand Management (Technology / Brand Compliance / Sustainability), BRANDED provides an end-to-end offering that is truly connected.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/

Visit our website:

https://missionmatters.com/


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia



Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 934 no How AJ Cassata Uses Cold Outreach and AI to Build Predictable B2B Lead Systems https://missionmatters.com/how-aj-cassata-uses-cold-outreach-and-ai-to-build-predictable-b2b-lead-systems/ On this episode of Mission Matters, Adam Torres interviews AJ Cassata, Co-Founder & CEO of Revenue Boost, about using cold outreach and AI to generate consistent, high-quality B2B leads. AJ explains how he shifted from struggling agency owner to building predictable outbound systems, the role of targeted lists and good copy, and why outbound is often the best first channel for agencies, consultants, and B2B startups looking to scale. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sat, 22 Nov 2025 15:00:00 -0000 How AJ Cassata Uses Cold Outreach and AI to Build Predictable B2B Lead Systems full Adam Torres On this episode of Mission Matters, Adam Torres interviews AJ Cassata, Co-Founder & CEO of Revenue Boost, about using cold outreach and AI to generate consistent, high-quality B2B leads. AJ explains how he shifted from struggling agency owner to building predictable outbound systems, the role of targeted lists and good copy, and why outbound is often the best first channel for agencies, consultants, and B2B startups looking to scale. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices On this episode of Mission Matters, Adam Torres interviews AJ Cassata, Co-Founder & CEO of Revenue Boost, about using cold outreach and AI to generate consistent, high-quality B2B leads. AJ explains how he shifted from struggling agency owner to building predictable outbound systems, the role of targeted lists and good copy, and why outbound is often the best first channel for agencies, consultants, and B2B startups looking to scale.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/

Visit our website:

https://missionmatters.com/


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 913 no From The Apprentice to Insights Leader: How Devora Rogers Helps Brands Turn Data into Growth https://missionmatters.com/from-the-apprentice-to-insights-leader-how-devora-rogers-helps-brands-turn-data-into-growth/ In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Devora Rogers⁠, Chief Strategy Officer at Alter Agents, about how brands can use consumer research to unlock growth and stay connected to their audiences. From her early career in media to leading insights at a top research firm, Rogers shares lessons on the power of data, the limits of AI, and how great storytelling drives brand impact. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 29 Oct 2025 14:00:00 -0000 From The Apprentice to Insights Leader: How Devora Rogers Helps Brands Turn Data into Growth full Adam Torres In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Devora Rogers⁠, Chief Strategy Officer at Alter Agents, about how brands can use consumer research to unlock growth and stay connected to their audiences. From her early career in media to leading insights at a top research firm, Rogers shares lessons on the power of data, the limits of AI, and how great storytelling drives brand impact. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Devora Rogers⁠, Chief Strategy Officer at Alter Agents, about how brands can use consumer research to unlock growth and stay connected to their audiences. From her early career in media to leading insights at a top research firm, Rogers shares lessons on the power of data, the limits of AI, and how great storytelling drives brand impact.

Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

⁠https://missionmatters.lpages.co/podcastguest/⁠

Visit our website:

⁠https://missionmatters.com/⁠

More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠



Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 894 no From Pizza Delivery to $35M: Dan Henry on Building Digital Empires https://missionmatters.com/from-pizza-delivery-to-35m-dan-henry-on-building-digital-empires/ In this episode of Mission Matters, Adam Torres interviews Dan Henry, Founder of GetClients.com. Dan shares how he built an eight-figure business and generated over $35 million selling digital products. From his bestselling books Digital Millionaire Secrets and The Pocket Guide to High Ticket Selling to his mission of empowering entrepreneurs, Dan reveals how digital products can transform businesses, create educated customers, and open new revenue streams. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 01 Oct 2025 14:00:00 -0000 From Pizza Delivery to $35M: Dan Henry on Building Digital Empires full Adam Torres In this episode of Mission Matters, Adam Torres interviews Dan Henry, Founder of GetClients.com. Dan shares how he built an eight-figure business and generated over $35 million selling digital products. From his bestselling books Digital Millionaire Secrets and The Pocket Guide to High Ticket Selling to his mission of empowering entrepreneurs, Dan reveals how digital products can transform businesses, create educated customers, and open new revenue streams. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices In this episode of Mission Matters, Adam Torres interviews Dan Henry, Founder of GetClients.com. Dan shares how he built an eight-figure business and generated over $35 million selling digital products. From his bestselling books Digital Millionaire Secrets and The Pocket Guide to High Ticket Selling to his mission of empowering entrepreneurs, Dan reveals how digital products can transform businesses, create educated customers, and open new revenue streams.

Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

⁠https://missionmatters.lpages.co/podcastguest/⁠

Visit our website:

⁠https://missionmatters.com/⁠

More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠



Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1055 no Turning Data To Dollars In this episode of Mission Matters, host ⁠Adam Torres⁠ interviews ⁠Kenny Ridgell⁠, Founder & CEO of Ridge Media, to unpack how his team turns data into dollars for small and mid-sized businesses. We trace Kenny’s journey from a college app to building a full-service, fractional marketing team, then dive into real A/B testing examples, CRM + ad attribution, and how AI is speeding up everything from landing pages to lead qualification. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 08 Sep 2025 21:31:00 -0000 full Adam Torres In this episode of Mission Matters, host ⁠Adam Torres⁠ interviews ⁠Kenny Ridgell⁠, Founder & CEO of Ridge Media, to unpack how his team turns data into dollars for small and mid-sized businesses. We trace Kenny’s journey from a college app to building a full-service, fractional marketing team, then dive into real A/B testing examples, CRM + ad attribution, and how AI is speeding up everything from landing pages to lead qualification. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices In this episode of Mission Matters, host ⁠Adam Torres⁠ interviews ⁠Kenny Ridgell⁠, Founder & CEO of Ridge Media, to unpack how his team turns data into dollars for small and mid-sized businesses. We trace Kenny’s journey from a college app to building a full-service, fractional marketing team, then dive into real A/B testing examples, CRM + ad attribution, and how AI is speeding up everything from landing pages to lead qualification.

Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:

⁠https://missionmatters.lpages.co/podcastguest/⁠


Visit our website:

⁠https://missionmatters.com/⁠


More FREE content from Mission Matters here:

⁠https://linktr.ee/missionmattersmedia⁠

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1739 no Beat the Algorithm: Gregg Clunis on Creator-First Content and Smart AI https://missionmatters.com/beat-the-algorithm-gregg-clunis-on-creator-first-content-and-smart-ai/ On Mission Matters,⁠ Adam Torres⁠ interviews ⁠Gregg Clunis⁠, Founder of Kojo, about a creator-first approach to social content, practical AI (beyond just LLMs), and turning best-performing posts into repeatable growth. Gregg shares how brands can make videos people actually watch—and how Kojo helps teams ideate, predict winners, and route briefs to UGC creators in seconds. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 08 Sep 2025 14:00:00 -0000 Beat the Algorithm: Gregg Clunis on Creator-First Content and Smart AI full Adam Torres On Mission Matters,⁠ Adam Torres⁠ interviews ⁠Gregg Clunis⁠, Founder of Kojo, about a creator-first approach to social content, practical AI (beyond just LLMs), and turning best-performing posts into repeatable growth. Gregg shares how brands can make videos people actually watch—and how Kojo helps teams ideate, predict winners, and route briefs to UGC creators in seconds. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices On Mission Matters,⁠ Adam Torres⁠ interviews ⁠Gregg Clunis⁠, Founder of Kojo, about a creator-first approach to social content, practical AI (beyond just LLMs), and turning best-performing posts into repeatable growth. Gregg shares how brands can make videos people actually watch—and how Kojo helps teams ideate, predict winners, and route briefs to UGC creators in seconds.

Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

⁠https://missionmatters.lpages.co/podcastguest/⁠

Visit our website:

⁠https://missionmatters.com/⁠

More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠


Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1172 no Own Your Digital House: Paige Wiese on Asset Control and Exit-Ready Ops https://missionmatters.com/own-your-digital-house-paige-wiese-on-asset-control-and-exit-ready-ops/ On Mission Matters, Adam Torres interviews Paige Wiese, Founder & CEO, Tree Ring Digital, about digital asset management—what it is, why it fails, and how to fix it. Paige outlines a three-phase approach (assessment, 300+ point audit, and continuity) to secure ownership, avoid costly outages, and safeguard valuation during an exit. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sun, 07 Sep 2025 15:47:00 -0000 Own Your Digital House: Paige Wiese on Asset Control and Exit-Ready Ops full Adam Torres On Mission Matters, Adam Torres interviews Paige Wiese, Founder & CEO, Tree Ring Digital, about digital asset management—what it is, why it fails, and how to fix it. Paige outlines a three-phase approach (assessment, 300+ point audit, and continuity) to secure ownership, avoid costly outages, and safeguard valuation during an exit. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices On Mission Matters, Adam Torres interviews Paige Wiese, Founder & CEO, Tree Ring Digital, about digital asset management—what it is, why it fails, and how to fix it. Paige outlines a three-phase approach (assessment, 300+ point audit, and continuity) to secure ownership, avoid costly outages, and safeguard valuation during an exit.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/

Visit our website:

https://missionmatters.com/


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia


Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 754 no From Clicks to Trust: Win TV & Podcast Spots with Real Thought Leadership On Mission Matters, ⁠Adam Torres⁠ interviews ⁠Dominic Forth⁠, CEO of Thought Leaders America, on landing national TV and top podcast placements. Dominic explains his audience-centric, emotionally engaging, authentic framework, how to prep differently for TV vs. podcasts, and why trust beats views. He shares his mission to help leaders tell impactful stories and previews what’s next: a personal media tour, two new concept podcasts, and expanded event support. Follow Adam on Instagram at ⁠⁠https://www.instagram.com/askadamtorres/⁠⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠⁠https://missionmatters.lpages.co/podcastguest/⁠⁠ Visit our website: ⁠⁠https://missionmatters.com/⁠⁠ More FREE content from Mission Matters here: ⁠⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 05 Sep 2025 14:17:00 -0000 full Adam Torres On Mission Matters, ⁠Adam Torres⁠ interviews ⁠Dominic Forth⁠, CEO of Thought Leaders America, on landing national TV and top podcast placements. Dominic explains his audience-centric, emotionally engaging, authentic framework, how to prep differently for TV vs. podcasts, and why trust beats views. He shares his mission to help leaders tell impactful stories and previews what’s next: a personal media tour, two new concept podcasts, and expanded event support. Follow Adam on Instagram at ⁠⁠https://www.instagram.com/askadamtorres/⁠⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠⁠https://missionmatters.lpages.co/podcastguest/⁠⁠ Visit our website: ⁠⁠https://missionmatters.com/⁠⁠ More FREE content from Mission Matters here: ⁠⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices On Mission Matters, ⁠Adam Torres⁠ interviews ⁠Dominic Forth⁠, CEO of Thought Leaders America, on landing national TV and top podcast placements. Dominic explains his audience-centric, emotionally engaging, authentic framework, how to prep differently for TV vs. podcasts, and why trust beats views. He shares his mission to help leaders tell impactful stories and previews what’s next: a personal media tour, two new concept podcasts, and expanded event support.

Follow Adam on Instagram at ⁠⁠https://www.instagram.com/askadamtorres/⁠⁠ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

⁠⁠https://missionmatters.lpages.co/podcastguest/⁠⁠

Visit our website:

⁠⁠https://missionmatters.com/⁠⁠

More FREE content from Mission Matters here: ⁠⁠https://linktr.ee/missionmattersmedia⁠

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1485 no Break the Bottleneck: Jesse P. Gilmore’s Playbook to Scale Creative Agencies https://missionmatters.com/break-the-bottleneck-jesse-gilmores-playbook-to-scale-creative-agencies/ In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Jesse P. Gilmore⁠, Founder of Niche in Control. Jesse explains why most agency bottlenecks start with the founder, not demand, and walks through his Leverage for Growth framework. He shares a practical time audit plus a 4-step method—Eliminate, Automate, Delegate, Time-block—to free capacity, build systems, and scale from operator to visionary. Jesse also highlights his book, ⁠The Agency Owner’s Guide to Freedom⁠, which provides mindset shifts and strategies to help founders buy back their time and build businesses that run without them. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 02 Sep 2025 14:00:00 -0000 Break the Bottleneck: Jesse P. Gilmore’s Playbook to Scale Creative Agencies full Adam Torres In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Jesse P. Gilmore⁠, Founder of Niche in Control. Jesse explains why most agency bottlenecks start with the founder, not demand, and walks through his Leverage for Growth framework. He shares a practical time audit plus a 4-step method—Eliminate, Automate, Delegate, Time-block—to free capacity, build systems, and scale from operator to visionary. Jesse also highlights his book, ⁠The Agency Owner’s Guide to Freedom⁠, which provides mindset shifts and strategies to help founders buy back their time and build businesses that run without them. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Jesse P. Gilmore⁠, Founder of Niche in Control. Jesse explains why most agency bottlenecks start with the founder, not demand, and walks through his Leverage for Growth framework. He shares a practical time audit plus a 4-step method—Eliminate, Automate, Delegate, Time-block—to free capacity, build systems, and scale from operator to visionary. Jesse also highlights his book, ⁠The Agency Owner’s Guide to Freedom⁠, which provides mindset shifts and strategies to help founders buy back their time and build businesses that run without them.

Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

⁠https://missionmatters.lpages.co/podcastguest/⁠

Visit our website:

⁠https://missionmatters.com/⁠

More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠




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]]> 1055 no Turning Moments Into Memories: Al Schuster on Experiential Marketing Success https://missionmatters.com/turning-moments-into-memories-al-schuster-on-experiential-marketing-success/ In this Mission Matters episode, ⁠Adam Torres⁠ interviews Al Schuster, President, Owner & Founder of Polaris Brand Promotions, about crafting impactful experiential marketing campaigns. From alcoholic beverage demos to large-scale sports activations, Al shares how his team turns brand goals into memorable consumer experiences that build awareness, engagement, and loyalty. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices Sun, 10 Aug 2025 16:46:00 -0000 Turning Moments Into Memories: Al Schuster on Experiential Marketing Success full Adam Torres In this Mission Matters episode, ⁠Adam Torres⁠ interviews Al Schuster, President, Owner & Founder of Polaris Brand Promotions, about crafting impactful experiential marketing campaigns. From alcoholic beverage demos to large-scale sports activations, Al shares how his team turns brand goals into memorable consumer experiences that build awareness, engagement, and loyalty. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices In this Mission Matters episode, ⁠Adam Torres⁠ interviews Al Schuster, President, Owner & Founder of Polaris Brand Promotions, about crafting impactful experiential marketing campaigns. From alcoholic beverage demos to large-scale sports activations, Al shares how his team turns brand goals into memorable consumer experiences that build awareness, engagement, and loyalty.

Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

⁠https://missionmatters.lpages.co/podcastguest/⁠

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]]> 835 no Marc Berkman on Creating a Safer Digital World for the Next Generation https://missionmatters.com/marc-berkman-on-creating-a-safer-digital-world-for-the-next-generation/ In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Marc Berkman⁠, CEO of the Organization for Social Media Safety, about how his team is addressing online harms through a four-pronged approach: education, research, advocacy, and real-time tech solutions. Born out of a tragic viral incident, the organization now leads national efforts to make social platforms safer for everyone. This interview is part of the Milken Global Conference coverage by Mission Matters. Big thanks to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Milken Institute⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for inviting us to cover the conference. Follow Adam on Instagram at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/askadamtorres/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://missionmatters.lpages.co/podcastguest/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://missionmatters.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More FREE content from Mission Matters here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 05 Aug 2025 17:01:00 -0000 Marc Berkman on Creating a Safer Digital World for the Next Generation full Adam Torres In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Marc Berkman⁠, CEO of the Organization for Social Media Safety, about how his team is addressing online harms through a four-pronged approach: education, research, advocacy, and real-time tech solutions. Born out of a tragic viral incident, the organization now leads national efforts to make social platforms safer for everyone. This interview is part of the Milken Global Conference coverage by Mission Matters. Big thanks to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Milken Institute⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for inviting us to cover the conference. Follow Adam on Instagram at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/askadamtorres/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://missionmatters.lpages.co/podcastguest/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://missionmatters.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More FREE content from Mission Matters here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Marc Berkman⁠, CEO of the Organization for Social Media Safety, about how his team is addressing online harms through a four-pronged approach: education, research, advocacy, and real-time tech solutions. Born out of a tragic viral incident, the organization now leads national efforts to make social platforms safer for everyone.

This interview is part of the Milken Global Conference coverage by Mission Matters. Big thanks to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Milken Institute⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for inviting us to cover the conference. Follow Adam on Instagram at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/askadamtorres/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://missionmatters.lpages.co/podcastguest/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Visit our website:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://missionmatters.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More FREE content from Mission Matters here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/missionmattersmedia⁠




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]]> 719 no Why Credibility—Not Content—is Your Most Undervalued Marketing Asset https://missionmatters.com/why-credibility-not-content-is-your-most-undervalued-marketing-asset/ What’s the biggest myth about PR and media coverage? In this episode, ⁠Adam Torres⁠ and ⁠Shanté Micah⁠, Founder of Good News, explore PR and how founders can increase their digital footprint. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 15 May 2025 19:27:00 -0000 Why Credibility—Not Content—is Your Most Undervalued Marketing Asset full Adam Torres What’s the biggest myth about PR and media coverage? In this episode, ⁠Adam Torres⁠ and ⁠Shanté Micah⁠, Founder of Good News, explore PR and how founders can increase their digital footprint. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices What’s the biggest myth about PR and media coverage? In this episode, ⁠Adam Torres⁠ and ⁠Shanté Micah⁠, Founder of Good News, explore PR and how founders can increase their digital footprint.


Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:

⁠https://missionmatters.lpages.co/podcastguest/⁠

Visit our website:

⁠https://missionmatters.com/⁠

More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠

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]]> 951 no The Anti AI- People Still Buy from People https://missionmatters.com/the-anti-ai-people-still-buy-from-people/ Has the sales process changed from just taking a demo? In this episode, Adam Torres and Braydan Young, Cofounder of SlashExperts, explore Braydan's journey as an entrepreneur and SlashExperts. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 18 Apr 2025 14:00:00 -0000 The Anti AI- People Still Buy from People full Adam Torres Has the sales process changed from just taking a demo? In this episode, Adam Torres and Braydan Young, Cofounder of SlashExperts, explore Braydan's journey as an entrepreneur and SlashExperts. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Has the sales process changed from just taking a demo? In this episode, Adam Torres and Braydan Young, Cofounder of SlashExperts, explore Braydan's journey as an entrepreneur and SlashExperts.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/


Visit our website:

https://missionmatters.com/


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 858 no How to Craft a Brand Message that Captivates and Converts https://missionmatters.com/how-to-craft-a-brand-message-that-captivates-and-converts/ How does The Magic Script™ help businesses cut through the marketing noise? In this episode, Adam Torres and Jimi Gibson, VP Brand Communication at Thrive Internet Marketing Agency, explore Jimi's 25+ years in brand messaging. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sat, 29 Mar 2025 14:00:00 -0000 How to Craft a Brand Message that Captivates and Converts full Adam Torres How does The Magic Script™ help businesses cut through the marketing noise? In this episode, Adam Torres and Jimi Gibson, VP Brand Communication at Thrive Internet Marketing Agency, explore Jimi's 25+ years in brand messaging. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices How does The Magic Script™ help businesses cut through the marketing noise? In this episode, Adam Torres and Jimi Gibson, VP Brand Communication at Thrive Internet Marketing Agency, explore Jimi's 25+ years in brand messaging.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/


Visit our website:

https://missionmatters.com/


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 956 no The Power of Personal Branding: Building Thought Leadership Through Online Presence and Media Visibility https://missionmatters.com/the-power-of-personal-branding-building-thought-leadership-through-online-presence-and-media-visibility/ Why is personal branding essential for entrepreneurs today, and how does it impact their visibility and credibility in the digital space? In this episode, Adam Torres and Alex Nigmatulin, Co-founder and CMO at PRNEWS.IO, explore PRNEWS.IO and personal branding. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 24 Feb 2025 14:35:00 -0000 The Power of Personal Branding: Building Thought Leadership Through Online Presence and Media Visibility full Adam Torres Why is personal branding essential for entrepreneurs today, and how does it impact their visibility and credibility in the digital space? In this episode, Adam Torres and Alex Nigmatulin, Co-founder and CMO at PRNEWS.IO, explore PRNEWS.IO and personal branding. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Why is personal branding essential for entrepreneurs today, and how does it impact their visibility and credibility in the digital space? In this episode, Adam Torres and Alex Nigmatulin, Co-founder and CMO at PRNEWS.IO, explore PRNEWS.IO and personal branding.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:

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Visit our website:

https://missionmatters.com/


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]]> 982 no Using the "Local Growth Formula" to Thrive https://missionmatters.com/using-the-local-growth-formula-to-thrive/ What does it take to thrive in your local market? In this episode, Adam Torres and Ross McDaniel, Founder of Fencepost, explore Fencepost and their "Local Growth Formula." Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 12 Feb 2025 15:00:00 -0000 Using the "Local Growth Formula" to Thrive full Adam Torres What does it take to thrive in your local market? In this episode, Adam Torres and Ross McDaniel, Founder of Fencepost, explore Fencepost and their "Local Growth Formula." Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices What does it take to thrive in your local market? In this episode, Adam Torres and Ross McDaniel, Founder of Fencepost, explore Fencepost and their "Local Growth Formula."


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/


Visit our website:

https://missionmatters.com/


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 747 no Aaron Schaller to Participate in the Mega Mix Expo https://missionmatters.com/aaron-schaller-to-participate-in-the-mega-mix-expo/ Listen to Mega Mix Expo coverage. In this episode, Adam Torres and Aaron Schaller, Owner of 1st Call Closers, explore the upcoming Megamix expo. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 05 Feb 2025 15:00:00 -0000 Aaron Schaller to Participate in the Mega Mix Expo full Adam Torres Listen to Mega Mix Expo coverage. In this episode, Adam Torres and Aaron Schaller, Owner of 1st Call Closers, explore the upcoming Megamix expo. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Listen to Mega Mix Expo coverage. In this episode, Adam Torres and Aaron Schaller, Owner of 1st Call Closers, explore the upcoming Megamix expo.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/


Visit our website:

https://missionmatters.com/


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]]> 647 no Adam Torres and Behdad Jamshidi discuss marketing partners. Where do you find the best marketing agencies and partners? In this episode, Adam Torres and Behdad Jamshidi, Founder & CEO at CJAM Marketing, explore CJAM Marketing and finding the best marketing agencies and partners.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 24 Jan 2025 22:06:00 -0000 Adam Torres and Behdad Jamshidi discuss marketing partners. full Adam Torres  Hey, I'd like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you'd like to apply to be a guest of the show, just head on over to missionmatters. com and click on be our guest to apply. All right. So today I have Bedad Jamshidi on the line and he's founder and CEO over at Sea Jam Marketing. B, welcome to the show. Thanks for having me. All right, man. So finally, we're doing this. We're getting on the show. I'm excited. I've been trying to have you on this show for quite some time now. We're finally making it happen. So that's a good thing. For everybody watching, we're going to be talking about how businesses can find the right marketing partners, what that means, and also what B's doing over at CJAM Marketing. So just to get us kicked off, we'll start this episode the way that we start them all with what we like to call our Mission Matters Minute. So be it. Mission matters. Our aim and our goal is to amplify stories for entrepreneurs, executives and experts. That's what we do be. What mission matters to you? Yeah. So on the personal side, the biggest mission that I have is that When I'm eight years old, I'm looking back on life that I don't have any regrets. And so it's all about like living, learning, growing, and then sharing that with and fundamentally just connecting with humans as I do that. So that's like a personal goal at the, on the business front at CJAM. And what we focus on is really just helping businesses get connected with the right people at the right time to allow them to grow and just making sure that we're making those life changing connections. To help businesses move forward. Amazing. So how did you, how did you get into even before marketing? I mean, how'd you get into entrepreneurship? Like where'd all that start for you? Yeah, I'm one of, I'm one of those accidental entrepreneurs. You can call it. So I started out as an engineer initially, and I used to work at a company called Telus, very similar to Verizon in the States where it's a big telecom company. And I used to work on the B to B side of things. So typically working with businesses, anywhere from about 50 to 1000 type employee range, understanding what's going on from, like a C level perspective and I T perspective and then building out technology roadmaps that would touch all aspects of business and how you get from A to B to C. And as I was doing that, that's where a lot of my business consulting sales, leadership and technology experience came from. And I got to work with a whole host of different types of businesses, large retailers, lawyers, that kind of stuff. And then I started making a bit of a transition after a sushi lunch with a friend of mine we started kind of diving a little bit more into the marketing world six years ago. And I started building out websites, Google ads, SEO, like most traditional agencies that kind of start out. But I very quickly hated doing ADR websites on the weekend. And so I started going, okay, I don't really like doing this. I enjoy my full time job. Maybe I can find different marketing partners to work with and then help connect them with businesses. And as I did that. I noticed that most marketing agencies didn't really understand business and most business people didn't really understand marketing. And so you're putting people in the same meeting that didn't speak the same language. And typically marketing agencies say they can do everything, but they're only really good at one to three things. And it's very hard for a business to know what they should. be focusing on with this specific agency versus another one. So I built out a network and I thought maybe I just needed 10 marketing partners. To date, I've talked to 962 different marketing agencies and experts and I work with about 10 percent of those in my vetted network. And all I do as a marketing connector is connect businesses to the right marketing partner. And that's the journey. Yeah, when I heard those numbers before, like the 900 number to work to you and vet through hundreds of people and hundreds of agencies, I should say did anything surprise you on that journey? And like on that, like, as you're going one after another, like, what surprised you from that? It's a huge experiment. Yeah, I mean, the number, the number itself now surprises me. I'm like, why did you not stop at like 200 to 300? Like, why did you keep going? And when I asked myself that internally, it was just like. I was always trying to find that like needle in the haystack, like it's almost like a bit of a dopamine rush where you're like, Oh, I found that like really crazy agency that no one can find. And it helps this customer. And just that when you make a really good connection, it just feels really good. Like that's, that's been really, really cool. The other thing that I've realized is like, I've become a super connector without knowing a super connector existed before. So I'm getting introed into these groups where people are like, Oh, you're a super connector. And I'm like, what does that mean? It's like, yeah, you just know a lot of different types of people and you know how to connect. And Oh, there's others like this. You know, and so this is like some of the insights that I got as going through this and it's I think fundamentally, it's just like certain people are built to be super connectors and like, how many people would you have to talk to, like, for example, you run a podcast and talk to many, many people, you have like a fundamental extroverted energy able to like, bring that out, right? Not a lot of people can have that many conversations. Were you a super connector before business? I'm curious on that. Cause you don't normally put that term with, and I'm not, I'm, I'm stereotyping a little bit here. Engineer. Like we don't normally put those two things together, right? Like the, the stereotypes we'll say. Yeah, I think I was in like small ways, but I never really realized it. Like initially, like me growing up in high school, I was never part of like one group. I always be part of different groups. I'd go to different groups, find them. Oh, that's interesting. So you didn't have like your one click, you could go move in and out and do whatever you felt like. Exactly. I would hang out with the cool kids and I'd hang out with the guys like physics and math and science because of the engineering background. I played soccer. So I had my soccer friends. And so I would pick and choose the people that I liked and connect with them one on one versus like connecting with a whole group of people typically. And so that kind of like grew. And then throughout my life, I've gone through a lot of different things and learned a lot of different stuff. And I would just like someone says like, Hey, I'm having this kind of like back pain. Like, Oh, you need to go talk to this person. It's like, Oh, I'm having this issue. You need to go talk to this person. So I would do it. But I never knew that that was like, My superpower and it now over the last like year. It's been like really like solidifying. It's like, oh, this is my superpower and I am a super connector. And so I'm just embracing that at this point, man. That's a that's a great story. And it's, it's, it's interesting to me to see how you were able to connect before. And now that you know, it's your superpower, like, leverage that even for your business. business and then to create what you've done over at CJAM Marketing. So what are like, what are you, as you were going through this process, what do you look for in that partner? Like, how did you get to that 90 percent or 10 percent of that? So let's say 90 or a hundred, a hundred agencies you work with, like what were you looking for? Yeah, there's a, there's a lot of things that I look for when I'm working with different types of agency partners and things like that. So typically the agencies or the experts that I get introduced into are within my own network now, like it just. built a certain network where people are like, you just need to talk to B or when I'm asking them questions, like I'm getting people that are already like vetted and filtered. And then once that kind of happens is I start talking to people and try to understand their story. Like you need to understand the background of an agency or an expert to really understand how they got to where they are. Because that plays into all of it, right? Like were they working at a big agency before and then decided that they didn't like the way that things were being ran? They did the freelancing thing and then they grew their agency. Or is this another agency owner that has one agency and is building another one on the side because they saw a market and they want to amplify on it. Like all of these different structures give you insights into like how the agency is like growing and being run. The other thing is time. Like I want to see like agencies or experts that have been doing things for like five years plus because When you look at less you have people that are like shifting. So they'll try something for a year and a half, end up not loving it and then just stop. And so you can't build like my type of business around people that aren't fully committed into what they're doing for at least, you know, five to 20 years type of thing. Like they truly have to love what they want to do and the passionate about it. That's the other big thing. Like some people might be passionate about like Google ads. But not passionate about running their agency and for them to grow to what they want to do. They have to be passionate about running the agency. So you're always looking for those types of things at a foundational level. Yeah. And, and B, so you've made a business out of vetting these type of agencies to accumulate this. I'm curious what. The average business owner goes through when they're trying to vet agencies. Because they're definitely not looking at 900. I don't care who they are, unless that's your business. It has to be your business to do what you're doing. Like for the average business owner, what, what are some of the mistakes they're making and maybe the things that they should be asking themselves as they're vetting? Yeah, it's a great question. So typically what what it looks like if a business owner is looking for a marketing agency, they only have a couple channels to go through, right? They either go on Google, they're using a different type of marketplace, we're just getting an influx of all these different leads. And they don't know who who's good, who's not good. People are hitting their emails. Yeah. And or they go into different business groups and just ask business groups like, Hey, does anyone know this type of person? Yeah. And then you get all these referrals. Yeah. And the referrals are actually not a fit for your customer. Like, I just recently went through something like this myself, where I was trying to find an accountant, and I got, like, having the network I had. I had, like, 20 different people telling me, these are the people you need to talk to. And I was just, like, sitting there. I was like, man, I have to go filter to these 20 different people. Some are going to be too small. The other ones are going to be too expensive. Some are not, are not even in Canada. Like, I don't want to work with a US based agency in Canada because I'm going to pay 40 percent more. And, like, it's all this stuff that didn't fit. And, like, on top of everything that I have to do in my business, I have to also go. Like that and find this, that drove me nuts. And so typically businesses will talk to three to five people at max and then end up choosing someone. Whereas in my network, when you know the 10 percent number, you know, typically I got to go through 10 to 15 different marketing agencies to find one that fits. And so they're already going through a third less of vetting before picking a partner. And that's why they, Failed more often than not, you know, the success rate of finding a really solid marketing partner. The first time I would say is less than 10 percent Say most businesses need more than two to four partners at a time You basically have a zero percent chance of hitting it right for four different partners in the first try you begin It's gonna take you years to do that. Yeah, where do you find the best marketing agencies or partners? Where do you find them? They're not on Google. Typically the ones that are on Google have just figured out how to do SEO and it's mostly like bringing in a ton of people in and then just a lot of attrition and that type of stuff. The best marketing agencies are actually like really hard to find because they're deep within networks. Right. And so I'm part of a bunch of different marketing groups, right? Building relationships in those groups with other agency founders and things like that, and then using their networks to expand. For example, I know a lot of different fractional CMOs. What are fractional CMOs do? They work with a lot of businesses, and they work with a lot of different marketing agencies, typically within specific niches too. And so, the value of where I find the best partners are within my own network, because I've built the foundational network to be able to find what I need to find, when I need to find it. And on top of that, I'm building out like a whole Slack marketing agency slash expert community, where I'm vetting every single person that's going in. And so that also amplifies, because you get the right people in your group that are going to bring the other right people into the group as well. Yeah, it's interesting. You say that that you're like, it's not on Google. It's not going to come up on your regular search. It's not going to like come up because and I think about that sometimes because I'm like, okay, so if somebody wanted to even work with us, what we do and we're known in the podcast space. So to say if they want to work with us. Yeah, you're right. You Google like launch a podcast. We're not going to come up. We don't run a bunch of ads to do a bunch of things there, but we've launched over 200 shows as an agency and we've, and we produce tens of thousands of episodes. And, but you, you're right. You would never find us if you were just going to Google, like how do I launch a podcast ain't going to happen. That's exactly it. And then like, like for example, like your thing, like how I would never be able to find you on Google. Yeah. And then there's a lot of people that go through like. Websites and go, Oh, I want to know if this agency is good by going through the website. Yeah, the website's like the last thing I check because most of the solid agencies are getting so many referrals that they don't even need to update their website. Like they don't care, but like we have enough stuff on our plate, which is kind of funny, right? Like the marketing agencies are not doing their own marketing. They're just focused on doing good work for their customers. And that's what people miss, right? They'll go I have some, some providers that have no website. Mm. They were only found within communities and they're like interesting and they're good that are running stuff. Yeah, exactly. Yeah, B. How do how do businesses like it's like we're hearing a lot right now. A lot of noise, some of it true, some of it not, whether it's a I, whether it's, you know, updates in tech, there's a lot of a lot of things going on in marketing. There always is. But how should businesses right now? We're live today on January 16 2025. How should businesses be looking at marketing to grow right now? Yeah, the landscape is crazy right now. Things are changing so fast and people are having trouble keeping up. It depends on the level of business you're at. So if you're just like starting out as a business find a channel, try to like figure it out and just constantly test on it. Like pick one or two channels and just focus on those. You can do the auxiliary channels, but your focus should be really on specific channels to try to get product market fit to get to a certain size. If you're already a seven or eight figure business, At this point, like the days of just like throwing things on Facebook and Google and hoping for a crazy return, like you're not going to scale with that. You have to actually scale by bringing the brand messaging and everything holistically together and then making sure that that messaging and your brand is going out on all channels and all cylinders and just being in front of people as much as possible. So it's really about integrating your marketing effort. Which is really how marketing should always have been just during COVID. Things kind of just got skewed. So you have to just think about all the different touch points you need to be on. Right? Like that's basically what you got to think about. And those, and why would you say that just throwing money at Facebook's not working as the cost, is it like. You know, hitting the right audiences and things like that, because at one point, you're right. You could just run. It was pretty inexpensive, in my opinion, and certain things you could do. You could you could get something to work, right? You could do a lot of testing, maybe figure it out and not and kind of slack on the other side. But I agree with you. But why do you think that now everything should be integrated and really just done the right way? Yeah, I mean, one, Facebook is a ton more expensive. It requires a lot more work to get it figured out, right? Like you need to have high level creative. Your messaging needs to be really dialed in. Like it is a channel that you can scale to a certain point. But for people that are trying to get their business to eight figures and above, and really trying to scale the business, you have to have multiple channels, right? Like you see what's happening with TikTok, right? They're no longer going to be around. So if you built your business on TikTok only, Yeah, you're done. Yeah, how are you gonna get back to that seven or eight figures? But you have to like you have to have other channels working So my recommendation always is if you have one or two channels working really really well Like that's cool, but 75 80 percent of your focus into that but take 20 percent start testing other things start hitting other touch points So let it by your email strategy or email this get in front of your customers more there's so many different ways that you can do marketing and having a solid strategy that helps you expand and diversify and Which is good for any financial plan to diversify your marketing. It just allows your brand to be so much more holistic and be on top of mind. Yeah, talk a little bit about about email because I'm like when I think about Tiktok and when I think about some of those huge influencers and I mean, this is one of the things we done by the way, just for full transparency for be watching this or listening to this. We do not provide email marketing services that mission matters, nor do we want to. But I'm just a huge fan of email. And I think about some of those massive tick tock influencers whose businesses very well may go, you know, away overnight. Who knows, right? And if that when that happens, if that happens, then I mean, could you imagine if some of them would have done a giveaway would have done something to get those users that watch them religiously? Some type of giveaway, something to collect all those emails, right? Like, what would the value of that be? Yeah, I mean, there's people that have built insane affiliate businesses just through that strategy alone, right? Like they run multiple different channels, feed people into an email list. And then once they have affiliate offers, they feed the email list, right? We know on the B2C side of Nikon, like email. Really comes for 30 to 50 percent of most econ businesses revenue, right? They pick up a customer, but then you're constantly offering products and things to them to sell. So, email is, is huge. Like, I mean, even in my own business, my constant metric is, how do we grow our email list with the right business owners there so that I can continue to build trust so that I can work with them moving forward in the future, right? So, this is why people give up all their lead magnet giveaways, this is why people have offers, and all those different types of things is, if you can control the email list, you're gonna be much better off, like, There is the aspects of like email deliverability and all those other things that come into play, especially as the email gets larger, but it's such a key channel because you can actually own the list. Sure you don't own deliverability, but you own the list. And so a hundred percent, it's extremely important. And I think almost every business needs to have that as a foundation. Getting back to 2025, what, what trends are you following right now? Like what kind of trends, like what, what excites you about marketing or in your space right now? Yeah. So for me, the biggest trend is like figuring out the content marketing game or like everyone is on the content train. So figuring out how to stand out from that explain that, by the way, for those that aren't familiar with what, what, what you're saying. Yeah. So if you, if you go on any of the social platforms, for example, like LinkedIn, Instagram not tick tock as much any longer you know, Twitter, all those platforms, everyone is writing content to be. And a lot of people are using the same type of templates and those different types of things and I play around a lot of this stuff because I'm in marketing. I want to know like how things work, how things are worded and then bring my own authenticity into it, but the content aspect is huge. YouTube is a massive trend that people are seeing, like a lot of people are moving over to that for YouTube shorts and building out those types of things because it's picking up especially with. Competitors moving away. So that's like one area that's super, super big. Everyone's talked about AI, so I don't want to like, like, go nuts on it. But AI is constantly changing and it's moving so fast. How should people be thinking about that, though? I mean, like, from your angle, because you do provide a new perspective, because you're working with so many agencies, so many things. Like, what angle should they be looking with that, at that from? Yeah, I mean, I have my own my own thoughts on it. And the way that I'm approaching AI is how can I use it to become more efficient at certain things within my business? Right? I am doing some testing on, you know, things like cold email outreach with AI just to see how the stuff works, because that's just what I do. But I don't think it's gonna be like a core core part of my strategy, because people are gonna get tired of it so fast. It's just So inauthentic, doesn't really align with different types of things. I think for me, it's like focus on more of a human centric aspect and use AI to build efficiencies within processes and system within the business. So something to make you more effective or to make your team more effective or to make like, you know, to leverage what you're already doing to allow more time for creativity. Like, am I reading that right? That's exactly it. And there's people that are going down the route. Like, I don't know if you've ever heard of like the AI sales calls. They're already like booking calls and people. So I actually talked to a software company that was doing that. And he's like, well, we went from having 10 salespeople down to two. And so my question starts becoming like what level were the salespeople at that you replaced, right? Like maybe junior level. Okay. That might make sense to me, but a high level appointment setters, like maybe an appointment setter or something. Exactly. Yes. It like that makes a little bit more sense to me versus like bringing on some that truly understands how to build a connection and communication. And yeah, no one likes going through the automations when they're trying to get on a customer support call. Why do you think they're gonna like that on a sales call? Talking to AI is gonna get me an agent, get me someone I can talk to that's human, that can understand me and that has some empathy. Maybe AI will get better at it over time. I don't know. But for me, it's, I kind of like just waiting to see what kind of sticks because all of these things are moving so fast that if I find something on a platform and a year later, they're no longer around, it's my business behind and so I'm just like watching from afar and using the things that make sense to make my business more efficient and then just what happens. And that's a tricky thing, what you just brought up. That's a great point is that even though something may be good and it's something that may be useful, but to be careful, especially if you have, don't have a lot of experience adopting new technologies, be careful because you adopt that technology, integrate in your business and then it can happen. One day, you know, they ran out of funding. I've even at times gone with a larger competitor that didn't have the best thing because it was just a more sound company. Like I just, I was just thinking at the end of the day, this other company, it's great. I don't know. What do you think? Yeah, no, it makes a lot of sense. And like, when you look at chat GPT today, like we just literally were talking on a call with a, with a few different agency owners and strategists and. ChatGPT is coming out with, already has come out with a feature where you can basically just build out different types of templates, like not just ChatGPT templates, but you can get a schedule like your news for you in the morning. And so how many softwares were basically just trying to aggregate a bunch of different news sources like ChatGPT just added that as a feature? Yeah, yeah. Why would I pay more for your thing when ChatGPT now has it? I'm already paying a subscription for that. Yeah. That's kind of like what I'm thinking is like we there's all of these platforms that are building off chat GPT's api's But chat GPT can see which api's are being called more what people are using it more for once they implement those features Are those softwares that we're paying for going to be useful and the automations and stuff that we built? Yeah, it's going to just be gone. It is. I agree with that. And I've seen that in a couple of things. I'm not going to call anything out, but I'm like, what? They're charging for that. They're getting money. How like, Oh my gosh, are you kidding me? When is everybody going to wake up and realize that they could have did this already? And they probably already paid for it with the chat GPT. It's just a different, like a different, let's just say site basically. Yeah. Yeah. No, a hundred percent. It's interesting right now because everyone's trying to make money fast. Yeah. It's not like I don't like the whole fast money thing. I want to build something that's like long term, long term focused around relationships. But like the AI space, everything's like, how can we make as much money as we possibly can before we can't. And that's just not the type of entrepreneur that I am or the way they're like running things. Well, B man, this has been a lot of fun having you on the show today. How do people follow up? How did they want to check you out at C jam marketing? How, how do they get involved? Yeah, I mean, the two main ways one is the website, so www. cjammarketing. com. If you go to the bottom, there's a ton of resources for different business owners that they can use there as well, and you can connect with me through there, or find me on my LinkedIn. The name's on the screen, so beta. jamshidi. And I'm there quite often, and so those would probably be the two best ways. Fantastic. If everybody watching, just so you know, we'll definitely put all the links in the show notes so that you can just click on the links, head right on over. And speaking of the audience, if this is your first time with Mission Matters and you haven't done it yet, hit that subscribe or follow button. This is a daily show each and every day. We're bringing you new content, new ideas and hopefully new inspiration to help you along the way on your journey as well. So again, hit that subscribe or follow button and be man. Thank you. Glad we could finally get together. Glad we could do this. Yeah, thanks for having me on the show, I'm really happy to be here. Where do you find the best marketing agencies and partners? In this episode, Adam Torres and Behdad Jamshidi, Founder & CEO at CJAM Marketing, explore CJAM Marketing and finding the best marketing agencies and partners.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Where do you find the best marketing agencies and partners? In this episode, Adam Torres and Behdad Jamshidi, Founder & CEO at CJAM Marketing, explore CJAM Marketing and finding the best marketing agencies and partners. 



Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1391 Driving 30% Revenue with Data-Driven Email Marketing Strategies for Ecommerce https://missionmatters.com/driving-30-revenue-with-data-driven-email-marketing-strategies-for-ecommerce/ How can e-commerce businesses use email marketing to drive 30% of their revenue? In this episode, Adam Torres and Dan Nikas, Founder of Elite Brands, explore email marketing and automation. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 30 Dec 2024 15:00:00 -0000 Driving 30% Revenue with Data-Driven Email Marketing Strategies for Ecommerce full Adam Torres How can e-commerce businesses use email marketing to drive 30% of their revenue? In this episode, Adam Torres and Dan Nikas, Founder of Elite Brands, explore email marketing and automation. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices How can e-commerce businesses use email marketing to drive 30% of their revenue? In this episode, Adam Torres and Dan Nikas, Founder of Elite Brands, explore email marketing and automation.


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]]> 1669 no Productivity and Labor cost, How do we measure it? What does it take to measure labor productivity? In this episode, Adam Torres interviews Lee Rector, CEO at Embassy Data Logistics. Explore Embassy Data Logistics and measuring labor productivity. https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 26 Dec 2024 13:23:00 -0000 full Adam Torres What does it take to measure labor productivity? In this episode, Adam Torres interviews Lee Rector, CEO at Embassy Data Logistics. Explore Embassy Data Logistics and measuring labor productivity. https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices What does it take to measure labor productivity? In this episode, Adam Torres interviews Lee Rector, CEO at Embassy Data Logistics. Explore Embassy Data Logistics and measuring labor productivity.


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]]> 1373 no Transforming Companies: Culture, Legacy Systems, and the Ability to Adapt What does it take to tackle time sensitive logistics challenges for life sciences companies? In this episode, Adam Torres and Artug Acar, COO at Mercury, explore Mercury’s track record working with life sciences companies and why they have become the go to shipper for the industry. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 13 Dec 2024 17:55:00 -0000 Transforming Companies: Culture, Legacy Systems, and the Ability to Adapt full Adam Torres  Hey, I'd like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you'd like to apply to be a guest in the show, just head on over to missionmatters. com and click on Be Our Guest to Apply. All right, so today on the show I have Artu Ajar, and he is the COO over at Mercury. Artu, welcome to the show. Thanks, Adam. Happy to be here. All right. So we got a lot to talk about today. So we'll talk about transforming companies, culture, legacy systems and the ability to adapt. But before we get into that, let's get into what we like to call our mission matters a minute. So R2 at Mission Matters, our aim and our goal is to amplify stories for entrepreneurs, executives and experts. That's our mission. R2, what mission matters to you? Yeah, so here at Mercury, a Boston based tech enabled healthcare logistics company with over 40 years of shipping expertise, we specialize in serving biotech, medical device, and life science research companies globally and offering every type of shipping that they need. Our proprietary software platform simplifies shipping, tracking, payments, basically making logistics seamless for healthcare life science companies. Clients trust us. to handle challenging international dry ice shipments, eliminating the frustration dealing with carrier call centers like 1 800 numbers, basically saving time on logistics. We have dedicated teams. with proven track records and many clients have partnered with us for over 15 years. We are trusted by our clients and for healthcare life science shipping. In a nutshell, it's one team, one platform and every solution that they need. Thank you. I appreciate you sharing that love bringing mission based organizations on the line to share what they do, how they do it, why they do it. Well, we can all learn from it. So great to have you on. And I guess just to get a little bit further into your background, like how did you get started in business? Like, where'd all that start for you? Yeah. So I have engineering background. I started my career as a software developer here in the U S after grad school. And then I moved into the business side to more automation, logistics, warehousing. I worked at Amazon Robotics for a while as a technical program manager. That's how I got into logistics business, more on the automation side. Then I'm in Boston, startup, mostly around automation. I worked at startup companies. And finally, in 2022, there was this opportunity here at Mercury and I joined Mercury as the VP of product. So the goal was to start a digital transformation at Mercury. Mercury has been, it was founded in 1984. So it's an old company. The new owner bought the company in 2020, Josh Meadow. And then since then we are in an evolution. I joined in 2022. Since then, we have been transforming the company. It has changed, but there's a lot more to do. Of course. Yeah. Hold on, man. Talking about the, the companies being founded in the eighties, making it old. I was founded in the eighties R2. Come on, man. I know, right. It's such a long time. Better relax with those statements. Almost 40 years. Yeah. So R2, during the pandemic, this is when logistics really got on my radar. Like I didn't know much about logistics and all of a sudden I'm doing all these interviews and like, obviously, because logistics just touches every part of our lives, everything that we look at that we have as a consumer product or anything else, like logistics on some level is involved. So to me over the whole pandemic and everything else I did, I don't know, all these interviews on logistics. And then I, I kind of. Was a secret little logistics wannabe like nerd. Like I didn't, I don't know much, but I know enough. And I was having so much fun with it. What, what kept you or what keeps you in logistics? Like, what do you find? So you, you built a career in the, in the industry, in the field. Like what keeps you going in logistics? Like what's interesting to you from your vantage point? Yeah. From a top 30, 000 feet overview, it seems pretty simple, right? You take one. Item from point A, you carry it to point B. What's the challenge? Yeah. Right. That's so good. The details and during pandemic, we all felt the pain. Yeah. And the burden on the logistics and when it doesn't work, how, how it impacts everyone's daily life. Mm-hmm . Years ago there was a blockage in the stress canal. Yeah. See how it impact all the international shipments and from construction to automotive manufacturing. So it is challenging and you can only improve it using tech and technology drives the logistics makes it simpler, easier, seamless. So the technology enabled services side I think is the key and that challenge is really attractive. I come from a technology background, so I like to provide solutions to problems as an engineer. And this is a big, large scale and challenging enough problem to solve. And it's not going to go away by centuries, people move things from A to B. And now we are moving things between continents and for companies like Mercury, even harder, because you need to get things from point A to point B at a given timeline under given certain conditions, temperatures. So it is quite challenging and working in the life science and obviously as a shipping company, you can, you know, presumably you can ship anything, right? Hundreds of thousands of shipments happening every year. Like, I understand it's a mass scale operation, but I know one of the specialties in one of the niches that you happen to specialize in his life sciences. Like, what kind of, like, I'm just trying to figure this out, like my Amazon package that came to me, like, that sounds like a certain type of, you know, logistical nightmare for somebody. But like, when you get into life sciences, I don't know if it's like, talk to me about that. Like unique problems, unique challenges, unique values that you add for your clients. No, good point. Like in healthcare life science, it's different than we order packages from Amazon. You order your laptop and it shows up and if it comes two days late, it's not a big deal. In healthcare life science, it matters. So that's why it's time temperature, time and temperature sensitive time. Can you give an example of that? Like why it matters? Like an example, right. So we ship. samples, diagnostic kits medical devices. If it doesn't get to a certain point and it doesn't transfer at a certain temperature, you may ruin. Let me give you an example. A customer of ours was running a study in Michigan and for them to put together that study, it took them many years. They flew people to Michigan to run that study. And one of the parts of that device was missing. So, and that was a critical piece. They ordered it. It got stuck in the customs and, but we didn't do the shipping at the time. It wasn't our client. They couldn't solve the problem. They reached out to us, our team put together a solution. Put together a backup plan. The test, the study was the next day. So it's very time critical. Eventually the part was in Ireland. The study was in Michigan. What we did was we found the part in Ireland. We found an onboard carrier. That person got the part, got on the plane, came to Michigan Detroit first, Detroit from Ireland. We arranged the transportation, ground transportation, at the time the flight arrives in Detroit. They took the part, they drove to Michigan, and they ran the study. So if you miss any of these, if you can't really orchestrate all of this, then they were gonna lose hundreds of thousands of dollars. And the time, so this sounds more like a James Bond mission. Then you need to logistics. You just described like James Bond mission, right? And if one of them fails, the next one can not really handle the transfer. So that's like a dedicated team. They know what they are doing. A strong network so you can coordinate all of these things, finding an onboard career in Ireland and a driver at the time when the plane arrives in Detroit. Those are like challenging tasks and you have to be on top of everything. Like another one, this is more like temperature sensitive. Certain samples in life science, they have to stay at a certain temperature throughout the transfer. And they may have a certain shelf life, like 24 hour shelf life. This was in DC and they needed to ship this 24 hour shelf life. Like you're done. You mess up. Yeah, exactly. So you can't really miss that. So, and you can't control everything like the weather. So we arranged everything. It was supposed to be on the plane from DC to Boston and it was winter. There was a snowstorm. They canceled all the flights, all the flights in, in DC and the surrounding airports, it was 10 PM at night and our team overnight team, late shift. They found a way they arranged the driver around 11 PM. The driver picked up the package, drove to Boston and winter and made it on time to the final destination. So again, you need to be on top of that shipment, track everything, have a strong network, and we can do this globally, not only in the U. S. If you need anything somewhere in Europe, in Asia, in Africa, we can provide this level of service. So that makes it more challenging. I know one of your roles and one of the things that you, that you've worked very hard and diligently on is really making sure that Mercury is at the front of the pack in terms of like, in terms of systems, in terms of Upgrading in terms of making sure they're delivering. Like, talk to me a little bit about your role as COO and just some of the things that you've been implementing. Well, my role as a CEO is basically making sure the train leaves on time and then everything runs smoothly, cross functionally in the organization. So I report to the CEO and then there's the sales function, there's operations, there's technology, product development. field operations, partnerships. They all have to work in synchrony and that harmony. It's the key and the communication within these teams. That's the core job that I own. And beyond that, each team, they are accountable. They have their responsibilities. They have the expertise. So they know all the details. My job is really being an integrator. I mostly like to call myself an integrator more than a CEO. So I make sure the systems work perfectly well, and we provide the best service. And so the size of companies, types of companies, we talked about life sciences, but is this for small businesses, middle market, is this for, you know, enterprise only, like, like get into that a little bit. So we have a wide range of clients. Primarily we focus on small to medium sized clients. Those can be startups at incubators to medium sized companies, to some public companies. Our focus is really mid sized companies at these days, but we can serve a variety of sizes and ranges. The reason is they start as a startup, but then they scale pretty quickly. We have clients started like 10 years ago with us, very small at an incubator. Today, they are one of our biggest clients. Wow. So that's gotta be gratifying to watch that growth, right? And they're like, cause it takes, it takes partners. Yeah, yeah, yeah. And the challenges, you know, them very well from the start, you know, their needs, they know you well, that's a great example. In certain situations, we start to work with them after they grow. These days we focus on more midsize to larger institutions, companies, we partner with them. We haven't really focused on the fortune 500 companies yet. Not at that scale, but as we grow, we will reach out to a broader, broader range of companies. Yeah. So you've been in this industry for a long time. I'm curious from your vantage point, like what do you find? It doesn't have to be just at Mercury. I just mean like in logistics in general, logistics, shipping, like the whole thing. Like, what do you find interesting? Like what, what trends or what things do you find the most interesting, right? I mean, it is not new. One is automation. Like it's a broad topic when it comes to automation. Everyone these days talk about AI and then we say AI, it's a bit overrated term, but for the sake of this conversation, let's use AI. It's automation basically. And automating repetitive tasks at a company like Mercury or similar businesses in logistics. Freight brokers, freight forwarders. There are many repetitive tasks like getting a code from a carrier, responding and tracking packages. All of these tasks these days can be automated. You can even respond to a phone call. We were testing one of the AI systems. They can respond and answer the questions like a human. It's amazing. And beyond that in logistics, I was on the automation side. That's mostly within the warehouse. Like I worked at a company called right hand robotics peace picking company rather than humans picking Packages or items from a tote and then putting into a box robots can do that pretty well I worked at amazon robotics amazon acquired kiwa systems Now, there are many companies using similar technology, moving shelves or items in the car, in the warehouse. So people don't have to walk around a large warehouse, autonomous trucks. I was just reading the other day. Kodiak, that's an autonomous tracking company. They are making a big progress and selling autonomous trucks. They will be on the roads. So all these systems will make logistics seamless less painful, more predictable, and hopefully less expensive for everyone. And to be honest, I worked at the warehouse, like when I was at drama Amazon robotics. They wanted everyone to go to a warehouse and work there for a week. When I say work, like a week was enough for me it's really tough to be in a warehouse, you don't see the sunlight and work in that noisy environment and do the same thing again and again, it's really not as humane. So it's better to have robots. I know some people will say, well, what's going to happen to people's jobs. What are they going to do? It's a pain. The transition will be will not be seamless, easy, but working at the warehouse is not an easy task for humans, to be honest. Yeah. Well, R2, this has been great having you on the show. I enjoyed learning more about Mercury, what you're doing as COO, how you're working with the company, also just the the track record of Mercury and the work they're doing, not just in life sciences and really handling challenging, difficult tasks, but also just, I mean, hundreds of thousands of shipments every year. So helping and serving lots of clients. That being said, I mean, what's next? What's next for you? What's next for Mercury? Yeah, as a company, we are really scaling at this point, we want to grow even faster, but in a robust way. We are not in a rush. We are a private company. We don't have any VC funding behind us, so no one is really forcing us to grow faster. We grow at a very steady pace. We want to make sure we provide the best quality of service to our clients first and then grow. We are going to grow within the US, more Salesforce, North America, we are going to expand to Europe. So that's our goal. And then let's see where it's going to take us. We try to plan ahead, but we don't plan like 10 years out. We have some vision. We know how the future will shape but that's our main goal dedicated to healthcare life science. Like that's the key. We don't want to tackle with many small problems. This is big enough. Hmm. Amazing. And if somebody's listening or watching this and they wanna follow up and they wanna learn more or follow Mercury and also your journey, how do they do that? Yeah, they can visit our website, ship mercury.com. If they wanna ship something as a test, they can even use our guest shipping option on our website. They don't need an account. They can just come and request a shipment. Super easy. If they wanna reach out to us, they can talk to our sales team. One of our specialists from operations can help. They can reach out to me from LinkedIn. I'm happy to help. And for everybody watching, just so you know, we'll put the links in the show notes so that you can just click on the link and head right on over. And speaking of the audience, if this is your first time with mission matters and you haven't done it yet, hit that subscribe or follow button. This is a daily show each and every day. We're bringing you new content, new ideas, and hopefully new inspiration to help you along the way in your journey as well. Well, so again, hit that subscribe or follow button and our two man. Appreciate you coming on. Thanks Adam. Appreciate it. What does it take to tackle time sensitive logistics challenges for life sciences companies? In this episode, Adam Torres and Artug Acar, COO at Mercury, explore Mercury’s track record working with life sciences companies and why they have become the go to shipper for the industry. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices What does it take to tackle time sensitive logistics challenges for life sciences companies? In this episode, Adam Torres and Artug Acar, COO at Mercury, explore Mercury’s track record working with life sciences companies and why they have become the go to shipper for the industry.


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]]> 1172 no Unlocking Human Potential with AI https://missionmatters.com/unlocking-human-potential-with-ai/ What does unlocking human potential through AI mean? In this episode, Adam Torres interviews   Candice DeVille, CEO at AI Copilot, explore AI Copilot and what it takes to unlock human potential. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 11 Dec 2024 15:41:00 -0000 Unlocking Human Potential with AI full Adam Torres What does unlocking human potential through AI mean? In this episode, Adam Torres interviews   Candice DeVille, CEO at AI Copilot, explore AI Copilot and what it takes to unlock human potential. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices What does unlocking human potential through AI mean? In this episode, Adam Torres interviews   Candice DeVille, CEO at AI Copilot, explore AI Copilot and what it takes to unlock human potential.


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]]> 923 no Preparing Your Socials for 2025: Key Steps to Stay Ahead https://missionmatters.com/preparing-your-socials-for-2025-key-steps-to-stay-ahead/ How can you use AI in social media to leverage AI without losing that essential personal touch?In this episode, Adam Torres interviews Laney Goff, EVP at Strella Social Media, explore Stella Social Media and their recently released report, Preparing Your Socials for 2025: Key Steps to Stay Ahead. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 11 Dec 2024 15:37:00 -0000 Preparing Your Socials for 2025: Key Steps to Stay Ahead full Adam Torres How can you use AI in social media to leverage AI without losing that essential personal touch?In this episode, Adam Torres interviews Laney Goff, EVP at Strella Social Media, explore Stella Social Media and their recently released report, Preparing Your Socials for 2025: Key Steps to Stay Ahead. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices How can you use AI in social media to leverage AI without losing that essential personal touch?In this episode, Adam Torres interviews Laney Goff, EVP at Strella Social Media, explore Stella Social Media and their recently released report, Preparing Your Socials for 2025: Key Steps to Stay Ahead.


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]]> 993 no Quad-Core Management Framework https://missionmatters.com/quad-core-management-framework/ How does the Quad-Core Management framework benefit a business and its management leaders? In this episode, Adam Torres and Garrett Delph, Founder & CEO of ClarityOps, LLC, explore the Quad-Core Management framework and ClarityOps, LLC. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 21 Nov 2024 18:13:00 -0000 Quad-Core Management Framework full Adam Torres How does the Quad-Core Management framework benefit a business and its management leaders? In this episode, Adam Torres and Garrett Delph, Founder & CEO of ClarityOps, LLC, explore the Quad-Core Management framework and ClarityOps, LLC. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices How does the Quad-Core Management framework benefit a business and its management leaders? In this episode, Adam Torres and Garrett Delph, Founder & CEO of ClarityOps, LLC, explore the Quad-Core Management framework and ClarityOps, LLC.


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]]> 1046 no Democratizing Loyalty Points https://missionmatters.com/democratizing-loyalty-points/ Engage People is innovating and impacting loyalty programs around the world. In this episode, Adam Torres and Jonathan Silver, CEO at Engage People, explore Jonathan's journey and the evolution of loyalty points.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 08 Nov 2024 14:59:00 -0000 Democratizing Loyalty Points full Adam Torres Engage People is innovating and impacting loyalty programs around the world. In this episode, Adam Torres and Jonathan Silver, CEO at Engage People, explore Jonathan's journey and the evolution of loyalty points.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Engage People is innovating and impacting loyalty programs around the world. In this episode, Adam Torres and Jonathan Silver, CEO at Engage People, explore Jonathan's journey and the evolution of loyalty points. 


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]]> 1128 no CX Solutions for Small Businesses CX solutions using mystery shopping programs can be complex. In this episode, Adam Torres and Ron Welty, Founder of CustomerOptix, explore CutsomerOptix and how they are making CX solutions accessible to small businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 25 Oct 2024 20:32:00 -0000 CX Solutions for Small Businesses full Adam Torres  Hey, I'd like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you'd like to apply to be a guest in the show, just head on over to missionmatters. com and click on be our guest to apply. All right. So today's guest is Ron Welty, and he's the founder of Customer Optics. Ron, welcome to the show. Thanks, Dan. It's great to be here. All right, Ron. So we got, we got a lot to talk about today. So we're definitely going to get into CX solutions for small businesses. What that means a lot, a lot of business owners, entrepreneurs, executives that listen to this show. And we got, we got a lot of nuggets that we're going to, we're going to get out of here and just to get us started, we'll start this episode, the way that we start them all with what we call our mission matters. Minute. So Ron at Mission Matters, our aim and our goal is to amplify stories for entrepreneurs, executives, and experts. That's what we do. Ron, what mission matters to you? Matters to us that we can help small businesses to improve their quality of their life, their employees experience at their business and their customer experience through the work that we provide. We send people into their locations and anonymously they pose as a customer. They complete a report on their experience and report back to us. And then we polish that up and QA it and turn it around to the client. And we have done that for more than 500 small businesses so far and counting. And it really helps to be the eyes and ears of a small business owner when they have multiple locations and how to know that either everything's going okay or not and how to improve if it's not. Yeah, it's great. Great. Great having you on the show. And I got to ask, where'd you come up with this idea? How, how'd you get into this business? Like where'd all that start? Yeah. So 25 years ago, I started my own company. Based on an experience I had at another company that did something similar and they just didn't walk the talk. And so I thought I could try to do it better. I got lucky, which you need in business. Somebody offered to back me financially that saw something in me. And I'm up on their offer and took that and ran with it. And then about three years ago, four years ago, saw a need in the small business community because everybody in the community for my parent company was going after very large organizations, which we do, but everyone was ignoring small businesses and that's the lifeblood of our country. So we saw a need based on our experience and we really wanted to try to help out. So I want, I want to stay in those early days a little, a little bit longer. I know it was a little bit ago, right? But I want to stay there a little bit longer because and we'll, we're definitely going to get into the transition and I'm, we're gonna, I want to see these parallels and how you saw the need for small businesses started dressing them because I love when that happens, by the way, not just in your business, but in many when you know, a lot of times the model for different businesses is to serve enterprise clients. Then over time through that teaching, sometimes some of the things they're able to do get to now be used with smaller businesses and scaled in a different way because it can finally be done over time. So I want to get into that. But those early days, What was that like, man? Like, you're just starting your business. Was this, was this one of your first businesses or were you always an entrepreneur? Like, how did that, how was that piece of it? Yeah, no, it was my first business. I had worked for an entrepreneur that sold her company to a much larger company. I became part of that organization and quickly realized that that wasn't for me. I wanted to work myself into a life and quit working myself to death. I wanted to prioritize family and personal time, especially and really kind of have it be my own. So you went from a 40 hour week to a 100 hour week in the beginning, or how did that work? Like, give us the real, Ron. Yeah, I probably went from about 60 hours to 80 hours. Okay, got it. All right. I always got to follow that up with that one because that's what we think when we go into it, right? Yeah, and we didn't have any kids at the time, but, you know, we're kind of planning for that. And so I was trying to establish things so that I could prioritize that and be with my family. And then as we grew a little bit and had some success, I added team members, got lucky that some people wanted to come work for us. And some of them are still here. 20 some years later. Wow. That's amazing. Yeah. Yeah. Very fortunate to have some long time team members and clients. Structured it so that I could prioritize my personal time and my family. What do you attribute some of that longevity in terms of staff or otherwise, or that just that piece of success. And the reason I asked this question, by the way, Ron is because I'm of the thought process that some of the things that are out there about, you know, people have to job hop or be at all these different places or whatever. The system. Against right gig economy, all these other things, but I just say, I'll just say admission matters. I mean, we've have individuals that have been with us for us since basically the beginning. And I feel like we're trying to do our best to, you know, keep them and to keep them interested in to provide opportunities, obviously, but I'm just curious from your end because you've been in business much longer than myself. Like, like, what do you attribute some of that longevity and, you know, staff sticking around? Yeah. So with our team members, I would say it's kind of the golden rule thing, right? We really try to, you know established some values that we could let everybody follow. And hopefully they had shared the same values treat them like adults. Never wanted anybody to have to ask permission to go to personal things or their kids school plays and things like that. Just, you know, kind of let us know when you're going to be gone so we could plan around it. Put a lot of trust in them, gave them a lot of responsibility and accountability, which people tend to like if they have the responsibility. Okay. And just really try to, you know, make it one big team that way. With clients, we we have a set of core values. That we established formally about six years ago And the very first one is serve the client above all else and it really says everything clients are number one in our In our minds all the time and everybody that comes on board with us and everybody that's been here for a while really follows that So and thank you for sharing that because that that's helpful. And I want to go a little bit further Further down in the timeline in this story. So now, obviously you've been in business a long time. You've been working with these larger clients, these larger companies. Sometimes for a company, especially one that's been around for decades to do something new, to try something new, like what you were doing is already working. So for you to now think about like branching off into the small business market, like what, was that an easy choice or like, like talk to me a little bit about that. It was an obvious choice. Based on the data that we had from our marketing spend, we were turning away 65 to 70 percent of all of our incoming leads because they were too small for us to want to work with. So we, when we saw that, it really kind of woke us up and started us thinking about how could we come up with a solution for that. And so after a little bit of thinking and some time, we came up with what we now call customer optics, which is a self serve platform for small business owners to use. Yeah. And so I mean, some, some people would have made that would have kind of looked at that decision, looked at those numbers and they might have said, well, you know, we're turning them away, but maybe we have to change the marketing. Maybe we have to do that. You saw opportunity there, you saw opportunity there. Like what, what, what happens next in like kind of looking at that opportunity? Cause you could have went either way with that decision. What happens next in terms of like implementation? Like, what did that look like? So I called my senior team together and kind of laid out my crazy idea and my vision for them. And they're a great sounding board. They're a good set of guide rails for me sometimes, because I get a little out there from time to time. We all need them. We all need those guide rails, man. I know. And I, you know, you kind of do a crazy check, right? Am I crazy to make this? And everybody kind of looked around the room and thought, you know, that can be pretty good. Wow. Then you just kind of lay out a plan and you think about everything you need to think about and everything you might need to do. And then you just kind of start plowing ahead. So, so like in any business that's, you know, whether it's a new business or you're starting a new division or new profit center, you're obviously aiming to serve a need. So you mentioned like, you know, 60 percent or whatever the number was of leads coming in that you're turning away. Like what were some of the challenges that these businesses were facing and why they were reaching out to you? What were some of those challenges that you felt you could address? Yeah. So it comes from small business owners that sell directly to consumers and, you know, in any kind of market, whether it's food or, or coffee or retail or automotive dealerships, things like that. Once they get more than one location, they can't be everywhere at once. And the small business owner is going to be a little paranoid and think, well, what's going on over at this place versus the place that I'm at today. And it becomes a little stressful for them and they're always wondering. So. What we can do is be their eyes and ears in those other locations when they're not there. They may have had a run of bad social media reviews with all the different review sites that are out there and the ranking sites and things like that. And sometimes there's some detail in there and sometimes there isn't. Our services can be used to pinpoint exactly what's going on if they get something like that. It can also pinpoint things that help them reward their employees and managers when they're doing something really well, which we find all the time, in addition to the stuff that they need to work on. Yeah. What, what before we go further, cause I do want to get in the weeds on this, like what kind of industries or niches you mentioned selling coffee, selling this, selling that. Is there any specific industries you work with more than one versus the other, or is it agnostic or give us the flavor for that? Yeah, sure. We work probably in 30 different industries at any given time, but the big ones are restaurants, retail, apartment management, self storage and automotive and automotive can be car dealers or they can be service places. So now, now going further into the new solution that you created for the, for, for business owners, that's a self serve platform. Now I'm guessing that this thing is going to be pretty easy to use. Like it's not going to take a huge amount of setup or time or anything like that. Like, like talk to me about like the user experience of what went, what goes into that. Yeah, we try to make it as easy as possible again, because small business owners are super busy. That's the thing. I'm a small business owner, Ron. I'm like, the first thing you're telling me is if I got this ramp on time of, I don't know how X amount of months, or I got to do this and that you already lost me, man. So talk to me about the, about the small business owners. Yeah. I mean, the vision that I had was somebody driving in their car, multitasking on their phone, and we didn't want them to get it into an accident. So we tried to make it super easy to sign up and learn and then sign up with it. You can literally set it up within about 10 minutes at the very most. Wow. You pick a form, a questionnaire based on your industry and type of business within in this industry. For example, in the restaurant industry, we probably have 12 or 15 different kinds of questionnaires from fine dining to quick serve. Do you tell us where your locations are, which is plugged into a Google maps very easily. How often you want us to be there and how often you want us to evaluate you, whether it's online or over the phone or through your website. Pay with a credit card and you're done. So literally within five, five, 10 minutes, you have something up and run. Wow, that's amazing. And so think, and now thinking about the type of data and the insight that, that the business owner can get from going through this process. There's no, for somebody that's maybe never, Work with a company like yours because maybe they didn't have the choice, the chance to because maybe they were one of that 60 percent or so of leads that were, you know, reaching out to either your company or another's and they only work with enterprise, right? Or other things like, so like, what kind of things can people expect for those that maybe haven't gone down this path? Like, what does that data give them the power to do? Like talking a little bit more about like kind of the end product. It helps them to understand whether their policies and processes are being followed at the store level so that their customers are being taken care of like they want them to. Yeah, they all have training programs. They all have policy manuals and things like that. Once it gets into actual delivery in the field, they sometimes fall apart. People don't follow them. People forget them. If you don't train them enough, things like that. So we can help them identify if those are being followed. We bring back a lot of detailed comments from our people that go out and do the work or do it online about what that experience was like and specific to the questions that are listed. What, what was that experience like? How quick were they served? Were they friendly? How were they friendly? You know, things along those lines, we can tell them if people are being honest in their business, if there's cash involved, things like that, we can tell them if they're always smiling, if they, you know, how their personality is compared to other places. A lot of things like that. So you've been doing this a long time. I'm sure you got some stories, man. Give me a story. Like you don't have to give a name of a business, but what have you seen like as the end result of this? Like, I hear what you're saying high level, but what does that mean? Like, give me a story, man. Yeah. So we have a client true grid hospitality. They have several restaurants down in central and Southeast Florida. And they were having some challenges with some social media reviews and survey complaints, and they came to us seeking some help to really pinpoint that info. And we were able to go into their locations and really help them understand exactly what was going on and point out specifically where they could improve. And then they took that and ran with it so that to the point where when they opened a new location they used our information to hit the ground running just a lot smoother than they normally would have and What is always a chaotic situation when you open a new restaurant? Yeah, and that and so that means to me especially when for a new restaurant when I think about How long it takes and I you have the data i'm sure more than me But how long it takes for somebody actually to sell? Stop into a new restaurant. So you, a lot of times, especially if you're just establishing yourself in that area, that market or that neighborhood, like you got one shot, they got to have a bad experience though. That bad experience, you only get to be new once, right? So you're really establishing that base. As soon as you plant your flag and then everything else from there, you just got to figure it out. So the, for those first ones, like for them to hit the ground running, like who knows what that means long term, right. If they can start like stronger, Stronger. And you're really hoping to lock those customers in right away because there's no shortage of competition in the restaurant industry and most industries. But like you said you get one shot to make the first impression If it's really bad, they may not come back if it's just average they might but you definitely want to Put your best foot forward as quickly as you can and we can definitely help with that Yeah, you mentioned autos is another one another one of the niches that you're pretty heavy in like what what might that look like? Yeah, so it could be either sales or service and with sales it can start these days. Everybody starts online You're looking at different car sales websites, including the dealership and and other you know more generic large car sales websites, you're finding what you might be interested in and what you like. And then you may contact the dealer through a website that would result then and maybe a phone call. And so we're evaluating that whole process. And then you would go onsite and meet with them and go through it. Very typical customer buying experience for auto sales, including going to the finance office. Being sold extra products and how they react to that how they try to sell them Whether they're trying to sell them at all things like that. Yeah, and speaking of going on site. This is nationwide Yes, or what areas geographies? Yeah, we have about a million two people in north america that have opted into our panel And so we can get everywhere geographically in north america, and we currently shop in I think 43 states And we shopped in all 50 so far So we talked about it on one end from the kind of the business side of it and obviously the business owner side What about the shopper side? Like what does that look like? Yeah, that's a great question So shoppers are independent contractors they opt into everyone's panel and they tend to go where They're taken care of and also where the pay is highest because most of them are doing it as supplemental income There's quite a few that do it both for the income and because they're passionate about service and we love those All right, they're they're great to work with like it's like on yelp and some other ones like obviously this is a different model But I mean like some people that love doing that like those are those are gold Like I love when I find somebody that's like that I can follow the reviews and trust it. It's awesome. Go ahead Yeah, they build up a lot of credibility with us. We take very good care of them Our trade association has a, what they call a shopper's choice award, where the shopper community votes on a company. And we've won it 10 years in a row. Now we're the only company that's won it 10 years in a row since its inception. So we're very proud of that. We have a complete scheduling team that works with our field staff all day, every day. And we want them to be taken care of just like we take care of our clients. Man, what's that like managing a million shine? Obviously they're independent contractors, but I'm just trying to fathom this million person like this, but I guess it's all geographies. It's all it's probably based on different preferences and things that they like to write. So you're not, you're not sending maybe the guy to the beauty salon shop to get like on the nail, obviously. Right. I'm just throwing that out there. Yeah. Yeah. We definitely match them up demographically and geographically. They tend to live very close to where they'll do the evaluations. Oh, wow. I'm sorry. I said, Oh, wow. That's great. Yeah. Yeah. We do a lot of virtual evaluations now so they could be anywhere. But for the most part, when we're doing an onsite, they're going to live very close to that. And then we're just trying to match them up demographically so that things like education, income, age, if that's appropriate, gender, things like that, we've matched them up to what the client profile is, or sometimes clients really request something very specific in that regard. That's great. Well, Ron I just have to say, this is great. I, like I said, in the beginning of this interview, I love when a company's been, you know, working with enterprise or really large clients over time, which again, have usually the budget that can fund to a business like yours, being able to be built over time and being able to, you know, Create that infrastructure it takes. Right. But then for you to make the decision to take some of that learning that you've used, helping these other companies that were big, get bigger to, for small business owners, like that's, that's where I'm in it. I'm like, man, that's awesome. I love it. I love that you and your team went down that path. Because I know a lot of businesses are going to benefit from that knowledge. And then correct me if I'm wrong here. Like the fact that even working with a company like yours, that's been in business doing this for so long, there's gotta be other data and insights that just come from the, from your processes. And just from being, you've seen so many, you've already served so many businesses and then these different niches. Am I off on that? Like there's gotta be some overlap in the learning. Yeah, there definitely is. We bring a lot of data and information to our clients across industries because everybody wants to know what their competition is doing. Yeah. Sometimes they also want to just be way better. So we work in everything from deep discount to luxury retail, and we can bring those best practices to all of our clients without naming names and giving away confidential information. So we can help them. Raise the bar and essentially wherever they want and show them lots of data for comparison sake and also Where they should strive to get to whether it's net promoter scores or straight up scores on our reports Ron, this has been excellent. I appreciate you coming on the show. Last question. What's next? I mean, what's next for you? What's next for the company? Yeah, for me, I really enjoy what I do. I love my team. They take really good care of our clients and they make my job easy. So for us, it's going to be on the customer optics side. We're going to be adding online review management. So small businesses will be able to have us not only evaluate their locations, Very specifically, but we'll be able to handle all of their online reviews, whether it's in Google, Yelp, Facebook, or wherever handle that for them and also bring them more positive ratings into those so that they have a higher rating and hopefully generate more business. Amazing. How do people follow up? How do they learn more website, social otherwise? Yeah. So customer optics which ends with an X dot com. Is our website we're on social media on Facebook and Instagram. So we'd love to talk to anybody. Amazing. And for everybody listening, just so you know, we'll put the links to that and the websites and in the show notes so that you can just click on the links and head right on over and speaking to the audience, if this is your first time with mission matters, and you haven't hit that subscribe or follow button yet, we'd We welcome you hit that button because this is a daily show each and every day. We're bringing you new content, new ideas, and hopefully new inspiration to help you along the way in your journey as well. So again, hit that subscribe or follow button and Ron appreciate you coming on, man. Appreciate all you do. Thank you. Thank you. It's great to be with you. CX solutions using mystery shopping programs can be complex. In this episode, Adam Torres and Ron Welty, Founder of CustomerOptix, explore CutsomerOptix and how they are making CX solutions accessible to small businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices CX solutions using mystery shopping programs can be complex. In this episode, Adam Torres and Ron Welty, Founder of CustomerOptix, explore CutsomerOptix and how they are making CX solutions accessible to small businesses.


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]]> 1276 no How AI Views Your Brand and Business How will AI affect your business and brand? In this episode, Adam Torres interviews Sam Michelson, Founder & CEO at Five Blocks. Explore the evolution of AI and how it views brands online. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 18 Oct 2024 17:03:00 -0000 full Adam Torres How will AI affect your business and brand? In this episode, Adam Torres interviews Sam Michelson, Founder & CEO at Five Blocks. Explore the evolution of AI and how it views brands online. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices How will AI affect your business and brand? In this episode, Adam Torres interviews Sam Michelson, Founder & CEO at Five Blocks. Explore the evolution of AI and how it views brands online.


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]]> 2072 no Leading Client Service Teams (Customer Success) https://missionmatters.com/leading-client-service-teams-customer-success/ What are some of the guiding principles that can help successful Client Service teams? In this episode, Adam Torres and Samantha Graw, Vice President, Client Services at RevTrax, A Neptune Retail Solutions Company, explore what it takes to run a successful client services team. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 07 Oct 2024 14:20:00 -0000 Leading Client Service Teams (Customer Success) full Adam Torres What are some of the guiding principles that can help successful Client Service teams? In this episode, Adam Torres and Samantha Graw, Vice President, Client Services at RevTrax, A Neptune Retail Solutions Company, explore what it takes to run a successful client services team. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices What are some of the guiding principles that can help successful Client Service teams? In this episode, Adam Torres and Samantha Graw, Vice President, Client Services at RevTrax, A Neptune Retail Solutions Company, explore what it takes to run a successful client services team.


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]]> 895 no Testing Business and Marketing Ideas for Growth When budgets are tight, how can you maximize your testing budget to make a real business impact? In this episode, Adam Torres interviews Shawn Denney, Growth Strategist at Intero Digital. Explore marketing strategies and testing.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 18 Sep 2024 15:05:00 -0000 full Adam Torres When budgets are tight, how can you maximize your testing budget to make a real business impact? In this episode, Adam Torres interviews Shawn Denney, Growth Strategist at Intero Digital. Explore marketing strategies and testing.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices When budgets are tight, how can you maximize your testing budget to make a real business impact? In this episode, Adam Torres interviews Shawn Denney, Growth Strategist at Intero Digital. Explore marketing strategies and testing. 


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]]> 1476 no How to Utilize Data to Influence Behavior How can business leaders make better business decisions utilizing data? In this episode, Adam Torres interviews James Harenchar, CEO of Response Marketing Group. Explore the evolution of marketing and current trends.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 12 Sep 2024 18:34:00 -0000 full Adam Torres How can business leaders make better business decisions utilizing data? In this episode, Adam Torres interviews James Harenchar, CEO of Response Marketing Group. Explore the evolution of marketing and current trends.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices How can business leaders make better business decisions utilizing data? In this episode, Adam Torres interviews James Harenchar, CEO of Response Marketing Group. Explore the evolution of marketing and current trends. 


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]]> 1676 no Equipping Small and Medium Businesses for Greater Sustainability and Impact Can a business be sustainable, have impact and also be profitable? In this episode, Adam Torres and Don Golden, Founder, Consultant & Author at Just Capital Quotient, explore the new age of business and Don’s book, Jesus Wants to Save Christians: Learning to Read a Dangerous Book. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 03 Sep 2024 17:41:00 -0000 Equipping Small and Medium Businesses for Greater Sustainability and Impact full Adam Torres  Hey, I'd like to welcome you to another episode of mission matters. My name is Adam Torres. And if you'd like to apply to be a guest in the show, just head on over to mission matters. com and click on, be our guest to apply. All right. So today's guest is Don golden and he's a founder consultant and author over at just capital quotient. Don welcome to the show. Awesome. I'm glad to be with you today. All right, man. So we, we got a lot to talk about today. So we're going to talk about equipping small and medium businesses for greater sustainability and impact. I want to hear how you got on that journey, how you got, how you even founded just capital quotient. But before we do all that, we're going to start this episode, the way that we start them all with what we like to call our mission matters minute. So Don at Mission Matters, our aim and our goal is to amplify stories for entrepreneurs, executives, and experts. That's what we do. Don, what mission matters to you? Awesome, Adam. Well, thank you. I love, I love what you're doing because the mission that matters to me is equipping small and medium enterprises for greater impact and sustainability. That is the mission that I'm passionate about. I spent 30 years in the. Relief and development world, a large international charity space. And I traveled in over 80 countries and respond to help to respond to some of the world's biggest crises. And what I learned during that time is that the only kind of development, human development that is truly sustainable is economic development. That really points to businesses. You know, people are not waiting around the world for you to buy one so you can give one. They like that, you know, they like, they like that. What they're waiting for is an opportunity to build a life for themselves. And the, the economy touches on all the areas that are the most troubling for the human family. And so what you're doing, amplifying voices of businesses and what I get to do to help those businesses be more impactful for humanity and more sustainable for the planet that I think is the greatest mission we can work on together in our lifetime. Amazing. Don, as you're going through that journey, working for these other companies and working and you're out there and you're traveling these, I think he's had over 80 countries, like. Was it a progression? Was there a moment in time? Like, like, how did you know that this next step or this next thing of helping businesses was going to be part of your calling in your path? How did you know? Yeah, well, I don't know if years ago there was a, a pretty, pretty hard nose campaign slogan. This is the, the political campaign season and it was, it's the economy stupid. Yeah. And, and you know, that really is the issue. It is the economy, the word economy, oikos, or household. You know, what kind of household are we going to build? And so what I saw is that when people have access to jobs. It's a job that they can live on and build a family on. They have a horizon of hope. And when they have a horizon of hope, they live flourishing lives. When people are flourishing, they're not going to war with one another. They're not tearing one another down. They're building a world that's better for all of us. And so I, I got to see economic development doing that at the very grassroots all across the world. Some of the poorest countries in the world. And so I realized, you know, I love charities. Charities are needed. Absolutely. There are times when there is nothing humans can do, but receive charity from others, but the best charities are the ones that give people a pathway into a flourishing economy. And so seeing that, understanding that I realized that's what I want to do with my life. Yeah. I want to help businesses. What was it before this before JC quotient or just capital quotient? Like, did you have other businesses or other entrepreneurial pursuits or like, were you always an entrepreneur? How'd that piece of it plan? No, I, I like to be harsh on myself and tell people I've, I've been I've been a, a leech on the economy my whole life. I've, I've. But you make money and I've made you feel guilty about the world. So you give me money so I can go do great things. That's what I did in the charitable world. Yeah. So no, this is my first foray. In fact, I thought I would really, I was going to say, I thought I would have nothing to offer the business world. But as a, You know, my actual background is in theology. I'm a pastor. Mm-Hmm. . And what I do find is that people need and want to be sort of pastored into a new way of thinking about life. Mm. And vocation and work. Mm-Hmm. And so, in some ways, I'm just a different kind of pastor. I'm helping people find their way to greener pastures in business. How do you feel going into that transition was for you as an entrepreneur? Like, what was that like? It was, it was very exciting. I felt like I was entering a more of a faith journey. I left a charity environment and went into the sort of secular business world and it took more faith, which was interesting. So I had, I felt like I was on a, on a faith journey and it's been, it's revitalized my, my, my life and my energy. So just capital quotiently, let's go further into that. Tell, tell us a little bit more about the business and the vision. So, you know, we exist to equip small and medium businesses for greater impact and sustainability. Why small and medium? You know, I think our current economy is. Ignoring the voice of two and important players. And that that is the person, the average person, the person like you and me, who aren't the, the, the masters of the universe. And it's ignoring the voice of the planet, the systems and the resources that provide us with what we need. And. What I began to realize is that there is a new economy emerging, one that's beginning to reward impact and sustainability. So this is not about charity. This is not about the old model was go make money and then Maybe you harm people, hopefully you don't, but maybe you harm people and then spend your charitable dollars to help people. So, make money and do harm give to charity and do good. But the new model is an economy, are businesses that are positively impactful for people and regenerative and sustainable. For the planet and the economy is beginning to reward that. And so if you're a landscaper, for example, and you've never thought about native plants, you just want to grow grass, take care of grass and cut grass. There is some young person revolutionizing lawn care, who's about to eat your lunch because they understand that native plants don't need as much water, that people are beginning to care about that. And that's happening everywhere in the economy. That's the exciting. Thing that we get to tap into is this change and innovation towards impact and sustainability. That's a great example. Can you give maybe any other examples of either, you know, businesses or ideas or, you know, how you're equipping and how you're helping these businesses so that our audience kind of wrap their head around the work? Yeah, absolutely. There's You know, so when you think about innovation, you want to be, you obviously need to be innovating in a way that's going to pay you, you know, that's, that's going to pay in the market. And one way to do that is to follow legislation. And I find a lot of small and medium businesses resent that. Legislation as we all do. Who wants the government dipping into your business, but they are. And so when you can find out ways that laws are changing and that it's influencing your industry. And so I'll give you an example. The painting industry. Coatings and paintings. You know, I've become an expert in that because some of our clients are, are painting and coatings companies, but there's a whole wave of what are called EPRs or extended producer responsibility bills crossing the nation and they're impacting paintings. So third in 13 States now, the manufacturer has to provide you a way. To return unused paint. And so if you're a company that's not paying attention to that, you're going to miss the fact that unused paint can be recycled in that recycled content. Paint can lower your materials costs by up to a third. And some really industrious young guy that look probably looks like you and has a handsome red tie on like that. He's thinking about how can I. Use this new recycled content paint to lower my materials costs and undercut my competitors and sell more painting jobs. So that's happening in the painting industry. It makes a lot of sense. And so one of them would be, so that's, and that's a good example, by the way. So legislation, seeing what's going on in the government side of things. Sustainability, I'm guessing manufacturing, like there's just every different level, huh? Yeah, absolutely. We could just jotting a few highlights for this chat. Packaging, you know, packaging is going plastics industry. You know, we create something like 300 million tons. Of plastic annually. I don't know what that means. So I, I don't know. So much. Yeah. Well, I asked AI, can you tell me what 300 million tons of plastic looks like? And it said, well, imagine 200 million, the weight of 200 million cars. Or 240, 000 Olympic size swimming pools. Wow. That's the plastic we're generating every single year. So if you're finding new ways to tackle that problem, biodegradable packaging or reducing single use plastics, you're getting out out ahead. The whole clothing industry, you know, it was, it used to be all about fast fashion. There's some terrible, crazy statistic about. New, the average new piece of clothing being only worn two or three times or something like that. And that's moving to circular fashion and it's becoming fashionable to engage in circular fashion and energy efficient appliances, solar, solar, everything coming online. And I had already mentioned sustainable landscaping. So almost every field, I think there are three categories. And the way that businesses may think about themselves. One is none of this applies to me. Now, I actually don't think that's true, but there are some industries maybe where it's hard to say. Then there's the other category where you are facing risk. If you don't know about this, if you don't know about native plants and you're in that industry, you face the risk, this young person about to eat your lunch, but you also have a window of opportunity for innovation. And then there's the third category. Which is you're already at the heart of, of a, of a change issue right now. And do you know its elements? Are you able to speak to the people that can make the decisions that matter? And I'll give you one example of one of my clients is called white hat industrial and they do roofing. I don't know if you ever noticed, but every building you go into has one. And if it isn't sealed properly, you're in trouble. You know, a lot of our 401ks, a lot of our investments are tied to REITs. So the way we keep wealth. Is by keeping the value and integrity of our built assets. And that's about roofing. And the traditional roofing way is you put on a big rubber, heavy roof, material heavy, it lasts for about 40 years. Then you tear it off and you put it in the ground where it takes 400, 000 years to break down. Or you can choose White Hat Industrial and they will take your old roof and it, and use that old roof as the substrate of a new silicone white roof. Don't send any of that waste to the landfill. You turn that black roof white, which drastically reduces the energy costs and it doesn't disrupt the tenants. It is literally a no brainer. And so I'm working with White Hat Industrial and Joel Bell, the founder of that company, because we know that together we're in the middle of a disruption. We, we feel confident. And actually, this is interesting. This is something that clients in that risk innovation arena can think about. Big companies, big corporations are the kind of clients that many. Small and medium companies want to land, you know, they are facing these pressures from impact and sustainability. They're looking for partners that can speak this language. And I have a friend of mine who likes to say that you're sent to whom you sound like, and when these companies are talking about waste reduction, when they have goals about, man, how do we reduce waste? How do we. Make sure that we're diversified in our hiring and our contracting. How do we reduce energy costs? If you have something in your. Work that you can begin to help them answer that question. You're going to sound like the decision makers at that big corporation, and they may just give you a seat at the table to sell to them. And so that's some of the ways in which the economy is shifting under the pressures Of the challenges in, in our world today, which are really just two, wealth inequality, extreme wealth inequality, and planetary degradation. The plant, those pressures are changing the economy and when businesses can step up with innovation, they can win in the market. So you mentioned the three different categories. And for those that feel that this doesn't affect them, that was one of the categories hopefully after listening to this, they'll know it does affect them, but for those that kind of know, but haven't gone down this path yet, like they know it's one of those things, it's on the list of things that we all have our list of things we want to start thinking about and strategizing about. We're in August now, this will be, you know, maybe somebody's doing their planning for, Fourth quarter or even going into the new year. Like how does somebody start going down that path of even having these conversations? How does that begin? Yeah. In short, you know, we, we can help you do a, an impact in sustainability audit. We can kind of look at your business and your industry and give you some top line indications about what a. Competitive angle. We call it competing on impact, competing on impact and sustainability, but really it's, it's just, it's following three sort of progressive levels. One is innovation. You just thinking about how your industry is changing, looking at, Almost every business owner knows, you know, you ask them, they see it, they know, and they have varying degrees of comfort with it or engagement with it, but they know. And so, but where does that innovation come from? Looking at legislation. So having someone help you look at these extended producer responsibility bills or architectural heritage, painting bills, or many of the reporting disclosures that are impinging upon your industry, having somebody help you navigate that to look for the places where it. Where it is or may or, or probably will be impacting your industry is, is helpful. And so we do, we help people do that work, but actually the area, and maybe it's the pasture in me, but the vocation side, you know, I have a strong belief, this faith element in me that every human being is made on purpose for purpose. And if you're an entrepreneur, I really think you're kind of the apostle of our age. You're the one that where the hope for change is going to come because you're in the middle of our real economy. And so helping people, you know, vocation is that, you know, that combination of profession, what you get paid for and Mission what the world needs. And so that's kind of what we help you. Well, what's in your heart to do? Let me just say one more thing about that. I'm not talking about passionate E. S. G. or tree hugging or or that sort of thing. This is, you know, what I always ask our clients is, If they care about that and often they'll be a little wishy washy or they'll be very direct. No, I don't care about that That's a bunch of bs But then i'll ask the question. Well, you know, where do you like to spend your time to recreate? And it's always nature. It's always lakes and rivers and mountains. You're you care about the world. You want, you want to leave it better than you found it. And you don't want the legacy of your business to be that you undermine biosystems of life that your grandkids are going to need. And so learning what is my responsibility and, and what is my opportunity to learn more about. The challenges of our planet and of our societies and how my business can become part of the solution. And by the way, could I win in the market because of that? I mean, that's turning your vocation into your mission, into your vocation, and that's called a fulfilling life. And that, that's one of my favorite parts is that this is that last piece that you mentioned is that this discussion is kind of moving, not saying that it shouldn't have always been there in terms of sustainability, what's good for the environment, all that, because ultimately, you know, we live in it, right? We're not getting another earth right now, anytime soon. So we, we want to, we want to be able to enjoy this earth while we have it. Right. But. The fact that now it's turning into like good business as well, like the stakeholder capitalism side of things go a little bit further in that side and like what, what you see and why it's good for business. Yeah. I actually think we're in the middle of a business paradigm shift. And it is this, it is these pressures forcing us, and I like to use the term, the trade winds of the economy. There's a documentary out called who killed ESG by the financial times. And the punchline of that documentary is ESG has taken some hits. But sustainable economic challenges and innovation are here to stay. There are too many forces. And so that's this ethical shift to a new kind of economy is, is one that is more positively impactful. And more sustainable for people and more sustainable for the planet and likely your business, whatever it is, has some connection to that. And what I love to do is first help you find in your own heart, why that matters, why, why you should care, why you already do care and how it relates to your business. So, yeah, I think we're in an epic defining shift to a new kind of economy that you rightfully called a stakeholder economy. So one of the things I like to do on this show, Don, is once I find out I got an author on the show, I love promoting books. I like talking about them. So I definitely have to bring this up. I know you have a book out there. So Jesus wants to save Christians. I'm learning to read a dangerous article. book. Yes. What was the inspiration for this? Yeah. So I was pastoring a church with a friend of mine years ago in Michigan, a guy named Rob Bell, who has a, is an author himself, a very prominent author. And the Iraq war was ramping up. And we saw that Christians who are supposed to like love your enemies were all encouraging us to Drop bombs and we were kind of thinking, you know, maybe maybe faith Shouldn't be a source of division or social fracture or in the case of what we're talking about today Ecological indifference, you know many many people of faith think oh I don't need to care about the economy because or the planet because we're gonna die and go to heaven and this place is you know Secondary. Yeah, Jesus said thy kingdom come thy will be done on earth As it is in heaven. So, so the idea behind the book is sometimes we Christians participate in the very things that Jesus came to save us from, and we want to see those people of faith and their faith compelling towards acts of peace and healing and loving stewardship of the earth, being leader, you know, what I have found in the ecological movement. There's actually a lot of despair. People don't have hope. They don't have faith. Well, people of faith are the ones that can bring a vision that even dead things can live again. And so Jesus wants to save Christians. You know, as I think about the message of that book today, I mean, it was written years ago, but today I think Jesus wants to save the planet, because it's the life support system. for everything we love. And I think Jesus wants to save people from despair from not having a horizon of hope that they can have a flourishing life and I think people of faith, many of my, you know, America, a third of Americans claim church attendance and, and active faith. And so many people of faith are seeking a way to put that faith into action. That's something I, I very much love to help them do, but then people who don't have an active faith are often. Looking for something deeper within them, and I love to help them as well. So, yes, thank you for mentioning Jesus Wants to Save Christians. It's really a look at the Bible in such a way that helps us understand what Christ is. God is calling us to do to make a difference in the world. Now, now I know it's a, it's a full book and I'm sure there's many messages and things that you want your readers to get out of the book. But if there was one that like after somebody's done, you know, reading the book, what, what do you hope they walk away with? That their power and their privilege is not something to ignore. It is something to embrace and to understand why they have it. And the message of our book is that God gives Power and privilege for one reason and that is that you will uphold Justice and what is right for others and that means I think for people in planet today, and that's the the key message Celebrate your power your wealth your privilege. It's awesome God's blessings are awesome, but they're there for a reason in some ways the only way to keep them Our power and privilege is to find appropriate ways to distribute it and to give it away so that your life is kind of a a conduit of those blessings that can continue to flow. So, yeah, that what's our power and privilege for and how can we use it in the world for good? That's the key message of the book. Amazing. Well, Don, this has been so much fun having you on the show today. I'm glad that we finally got together and got to do this. If somebody is watching this or listening to this and they want to follow up, continue the conversation about just capital quotient or even pick up a copy of your book. How do they do that? Yeah, you can you know, pick up the book on Amazon or anywhere that you buy, buy books. It's, it's available and, you know, reach out to me, find me on, on LinkedIn or come to my website justcapitalquotient. com, justcapitalquotient. com. And right on the landing page, it'll give you a way to connect with me. And I'd love to give you kind of a free top line analysis of, Hey, here's something going on in your industry and something we could think about together. So yeah, find me on LinkedIn or come to my website, just capital quotient. com. Perfect. And for everybody listening and watching this, just so you know, we'll put, we'll put the links to all that in the show notes. So you can just click on the link and head right on over. And speaking of the audience, if this is your first time with mission matters and you haven't done it yet, check it out. Hit that subscribe or follow button. This is a daily show each and every day. We're bringing you new interviews, new content, and hopefully new inspiration that can help you along the way in your journey as well. So again, hit that subscribe or follow button and Don, man, so much fun. Until the next time. Thank you so much for coming on. Awesome. Thank you, Adam. Can a business be sustainable, have impact and also be profitable? In this episode, Adam Torres and Don Golden, Founder, Consultant & Author at Just Capital Quotient, explore the new age of business and Don’s book, Jesus Wants to Save Christians: Learning to Read a Dangerous Book. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Can a business be sustainable, have impact and also be profitable? In this episode, Adam Torres and Don Golden, Founder, Consultant & Author at Just Capital Quotient, explore the new age of business and Don’s book, Jesus Wants to Save Christians: Learning to Read a Dangerous Book.


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]]> 1484 no Scaling Mission-driven Companies that Transform their Customer's Live https://missionmatters.com/scaling-mission-driven-companies-that-transform-their-customers-live/ What are the best business models that successful online companies use? In this episode, Adam Torres and Neil Ateem, Founder of Multiplier Agency, explore the Multiplier Agency and how it's helping companies scale.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sat, 03 Aug 2024 14:00:00 -0000 Scaling Mission-driven Companies that Transform their Customer's Live full Adam Torres What are the best business models that successful online companies use? In this episode, Adam Torres and Neil Ateem, Founder of Multiplier Agency, explore the Multiplier Agency and how it's helping companies scale.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices What are the best business models that successful online companies use? In this episode, Adam Torres and Neil Ateem, Founder of Multiplier Agency, explore the Multiplier Agency and how it's helping companies scale. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1140 no How Brand Purpose Drives Business Growth for Entrepreneurs & SMBs What is 'brand-purpose' and why is it essential for any business to stand out in today's crowded marketplace? In this episode, Adam Torres and Chase Friedman, Founder & Brand Coach at Vanquish Media Group, explore brand purpose and why it's so important for business success.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 02 Jul 2024 15:00:00 -0000 How Brand Purpose Drives Business Growth for Entrepreneurs & SMBs full Adam Torres What is 'brand-purpose' and why is it essential for any business to stand out in today's crowded marketplace? In this episode, Adam Torres and Chase Friedman, Founder & Brand Coach at Vanquish Media Group, explore brand purpose and why it's so important for business success.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices What is 'brand-purpose' and why is it essential for any business to stand out in today's crowded marketplace? In this episode, Adam Torres and Chase Friedman, Founder & Brand Coach at Vanquish Media Group, explore brand purpose and why it's so important for business success. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1412 no Forecasting Advertising Success Before You Spend a Dime Is it possible to forecast advertising success accurately prior to launching a campaign? In this episode, Adam Torres and Skip Wilson, Founder & CEO at DRAFT Media Partners. Explore DRAFT Media Partners and how its helping businesses owners achieve advertising success through careful planning, execution and forecasting. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 01 Jul 2024 19:20:00 -0000 full Adam Torres Is it possible to forecast advertising success accurately prior to launching a campaign? In this episode, Adam Torres and Skip Wilson, Founder & CEO at DRAFT Media Partners. Explore DRAFT Media Partners and how its helping businesses owners achieve advertising success through careful planning, execution and forecasting. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Is it possible to forecast advertising success accurately prior to launching a campaign? In this episode, Adam Torres and Skip Wilson, Founder & CEO at DRAFT Media Partners. Explore DRAFT Media Partners and how its helping businesses owners achieve advertising success through careful planning, execution and forecasting.


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]]> 1767 no How to Use AI to Accelerate Sales Productivity and Results https://missionmatters.com/how-to-use-ai-to-accelerate-sales/ How is AI impacting sales & marketing organizations? In this episode, Adam Torres and Victor Adefuye, Founder & Sales Coach at Dana Consulting, explore AI and the future of sales. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 01 Jul 2024 14:00:00 -0000 How to Use AI to Accelerate Sales Productivity and Results full Adam Torres How is AI impacting sales & marketing organizations? In this episode, Adam Torres and Victor Adefuye, Founder & Sales Coach at Dana Consulting, explore AI and the future of sales. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices How is AI impacting sales & marketing organizations? In this episode, Adam Torres and Victor Adefuye, Founder & Sales Coach at Dana Consulting, explore AI and the future of sales.

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]]> 1520 no How Sales Teams Can Use WhatsApp WhatsApp is one of the most popular communication apps on the planet. In this episode, Adam Torres and Mohamed Elbadwihi, Co-founder & COO at Rasayel, explore WhatsApp applications for businesses and how they are using Rasayel to achieve their sales goals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 10 Jun 2024 14:24:00 -0000 How Sales Teams Can Use WhatsApp full Adam Torres  Hey, I'd like to welcome you to another episode of Mission Matters. My name is Adam Torres. And if you'd like to apply to be a guest in the show, just head on over to missionmatters. com and click on be our guest to apply. All right. So today's guest is Mohamed El Badwihi and he's co founder over at and COO over at Rasael. Mohamed, welcome to the show. Thank you so much for having me, Adam. It's a pleasure to be here. Thank you. All right, Mohammed. So I'm excited to talk about WhatsApp today and get into what you're doing over at Rassail and really how sales teams are using this platform that you've developed to to get to get results for their teams and for their organization. So excited to get into that. But before we do, we'll start this episode the way that we start them all with what we like to call our Mission Matters Minute. All right, Mohammed. So Mohammed at Mission Matters, our aim and our goal is to amplify stories for entrepreneurs, executives and experts. That's what we do. Mohammed, what mission matters to you? Thanks so much, Adam. The sales mission is to empower sales teams to succeed with WhatsApp and specifically B2B software companies that sell to SMEs. In the majority of the world today, in LATAM, in parts of Africa, in Asia, India. Middle East and so on. B to B software is sold over. What's up? In fact, pretty much everything is sold over. What's up? This is also happening in Europe, and the wave is beginning to hit the United States. The rest is at the forefront of that wave, and that's our mission. Love bringing mission based individuals on the line to share, you know, why they do what they do, how they're doing it, and really what we can all learn so that we can all grow together. So great, great to have you on. And I guess just to just to dive right in. Like, like, how'd you get your co founder? How'd you come up with this business? Like, like, what was the idea? Yeah, well I'll give you a bit of a background. I was born in Egypt and I lived in Southeast Asia for most of my life. Now in those countries in, in a large majority of the world, really WhatsApp rules, if you don't exist on WhatsApp as a business, you don't exist as a company. Period. So I got interested in this when my co founder, you just mentioned his name is dark. I've known for 15 years now since university. He came to me with this idea with this opportunity. He said, Hey, he was working in intercom at the time, and he said, I'm noticing that people The way businesses talk to their customers is changing. People no longer want to talk to you on the phone, on your website, on email. They want to use WhatsApp. They want to use other social messaging apps. I have no idea if this is going to work out, but I've, I've got a good hunch and I want you with me on this. And so we need a shot. He had started for a couple of months on his own. But he was right. And the data. Backed him up, and it's true there. There is no single channel in the world today that has this kind of usage, this kind of penetration and this kind of growth there. There are close to 3 billion active users on WhatsApp. And businesses want to be where their customers are. And customers more and more are driving the, the conversation. Really? They're deciding where they want to talk to businesses. They'll text you on WhatsApp. And if you're not there, you're just, you're just not there. Yeah. Yeah. So that was how we got started. And I, I see that like in, in the U S there's so many, and that, that may be new news for many people that watch this in the U S as well, because they don't, they may not have used WhatsApp. That much in their, in their business life, in their personal, maybe my, many people may be having, don't even know what's that business is. So I find it interesting, but I just happen to have a lot of friends internationally that use it all the time. So for me, it's a part of my day to day life and, but I've never really considered the next level of that, which is how do I incorporate into the business? Cause like for example, how does, how does it work for mission matters? How does it work for what we do? So as you kind of dug through and you're going through and you're looking at how you can add value to the business community, like what were some of the things that were missing that you were able to then help with for businesses specifically and how they can run on WhatsApp? Yep. Well, let me give you a little bit of why. What's up is useful for individuals on the consumer on the receiving side. It's clean. It's very clean. There's almost zero spam on what's up. And then I'll also try and tie it with what that means to businesses. That also means a high open rate. If I get a message on what's up, it's because I either opted in to receive it or something I care about. And if it's not, I can easily block it. Highly regulated businesses that misuse WhatsApp are immediately banned meta and often permanently, and that's why it's so much better than SMS. SMS is free for all world, right? There's no such thing as a business getting banned. You don't hear that, and they'll just buy a new number in an instant, and that's it. WhatsApp is much more regulated than that, and if you're a WhatsApp user, you'll notice that the flow of messages coming to you is very, very clean. And now that you say that, by the way, I can attest to that. I never noticed that you're right. I get a bunch of spam like SMS messages from everything, including government that are running for office. And then and then I didn't like, I didn't sign up for all this. What are you talking about? Like, and I'm like, how did they, what's going on here? Probably because of my area code. Right. So somehow they bought some lists and I, every single buddy's got, right. So, but you're right. My WhatsApp is clean. Like I don't get that. And on that point, actually, I'll, I'll tell you a story, but I won't mention who there is a person running for office in the U S at the moment who Used WhatsApp and decided to use WhatsApp for that same purpose to treat it as SMS. But like I said, WhatsApp is heavily regulated. So within about a period of one month of them trying to overcome those regulations, they got banned permanently. So, so there's definitely a right way and a wrong way to use it. No, that's great. So, so continue. So, okay. So it's clean. So I got it from that standpoint. I understand that there's less SMS. So, so what else? So what else? So it's super personal and familiar to you as a WhatsApp user there. People who use WhatsApp, use it every single day. They talk to their family, talk to their friends. They use it to order groceries. They use it to get updates on their flight. And pretty much every other Business transactions. So for businesses, it's a no brainer for them to exist on platforms like this. Now, why would a business want to use, say, a platform like your sale instead of just the normal WhatsApp app? Now, Businesses usually start that way. They'll get on the WhatsApp app, they'll talk to their customers. But at some point, your messaging volume increases, your team grows, you can no longer manage the conversations, the manage the leads, manager deals. And then you suddenly realize that everything is stuck in one place on your phone. What a lot of people don't know is that WhatsApp actually comes in multiple flavors. There's a normal WhatsApp, WhatsApp. There's also what's that business app, which is for micro businesses from a small business owner. I'll just use that. And then there's what's that business platform. What's a business platform is what larger or medium sized companies use. And there's no official app from meta for that. And so they partner with companies like a sale like us to provide. The tools and the interface and the platform for them. So the way the user say it is for a couple of reasons. One is to manage their conversation volume and to collaborate with their team in one place. So imagine one shared inbox where all of your WhatsApp conversations come in getting 100 conversations 200 a day. They come into one place. They're routed to the right people. That's one. Two, to integrate with CRMs, if you run a sales team, you know how important a CRM is. Oh, yeah. Oh, yeah. And everything else that goes into that, yes. Exactly. So getting that data, getting that visibility, whether you're a salesperson or a sales manager or a rev ops manager or whoever you are, you want that data, because that exists today with email, right, and phone calls, all of these tools exists, not so much for WhatsApp. And so you need integrations. So that's what resale does and automation when you're getting a thousand messages every single day or a thousand conversations on what's up, you want to some way to qualify those messages to automate responses to help your customers to help your sales team. And so building a chat bot is one of the ways that people use resale today to build, for example, a lead qualification chat bot over what's up. That will qualify your leads first and then direct them to the right person. You know, this person belongs to Adam, this person goes to Sarah and so on. So, that's in a nutshell some of the things that people can do with it. There's of course a lot more but I don't want to make this too technical. Where, where do you think this can go in, in the U. S.? Like, like the adoption and everything else. Like, where do you think this can go in the U. S. for, for WhatsApp and adoption overall? Yeah, that's a, that's a good question. And like I was saying earlier in A large part of the world, this is everywhere and it's no brainer for people, but you're right in the United States, in North America, in Canada, where I'm based now, people don't really use WhatsApp for business yet. Not as much and not in sort of the ubiquitous way that we see everywhere else. However, this, this is slowly changing and it's for various reasons. I'll, I'll mention something in that. The last investor or the shareholder earnings call for meta Mark Zuckerberg mentioned that what's up? Adoption is increasing in the United States and called 2024 the year of what's up in the U. S. A. So And we kind of were feeling this over the past year or so, and we were seeing data that points to this, that more and more people are adopting it. But we were not sure because we're not really in their seat. We don't know what's happening. Of course. Yeah. And so there's a, there's a shift slowly towards more and more adoption of WhatsApp. About half of the United States use WhatsApp every single day. About 80 percent use it weekly. These are staggering numbers, business adoption, not as much yet, but you'll see whatsapp being used for business among communities that are used to whatsapp. So, for example hispanic communities in the United States or businesses that serve that have teams in the U. S. That sell to Latin America to you know, Asia to other parts of the world that use WhatsApp are adopting it WhatsApp. And so this is happening and it's happening also very aggressively with the younger generation. More and more of them are just jumping on WhatsApp. It's so much easier and it doesn't matter whether you're on Android or iPhone. There's no more. Blue, blue bubble, green bubble, war, everything in the file. Can you not send a file? Exactly. Video. Oh, it's such a pain. Yeah. It's such a pain. And so what's up just takes care of all of that. But for the third reason is that we never thought about that. It's inviting us the app. It's when the Apple and Android users of the world unite, that's called what's app. Precisely. Yeah. Yeah. Go ahead. Go ahead. I agree. I agree. I agree. And that's, it's so true. It's such a, such a little thing, but it's so true. Yeah. And finally, of course, Meta is aggressively marketing WhatsApp as a better alternative to iMessage and SMS. This is something that they really, really want because they know that the U S is a massive, massive market. Yeah. And so that's, that's happening in the United States and we already see businesses beginning to adopt it in the U S if WhatsApp becomes, and like I mentioned, there's, Two point about a year ago was 2. 8 billion daily active users. This is not accounts that exist. These are people actively using it every single day. That's almost half the planet. Yeah. That number is not going to stop. And so if. If that's happening and it's a wave that's hitting hitting the entire world. It's there's only a matter of time before businesses everywhere also jump on that. The United States included. Yeah, makes a lot of sense. And I want to go a little bit. I want to kind of circle back to the. To the product itself. And like, so you, you have all these users and I know in, in any product, you know, it never starts where it's going to end. Right. We're always wanting to reiterate. We always want to make it better. So like, how is customer feedback shape this side of the product and, or the product, how we want to word that? Like, how, how has that happened? Yeah, that's, that's, that's really interesting. Adam, and then. This is something that has been important to us from day one. When we started our sale, we had started our sale after running another business in the space of business messaging called Octopods. And through Octopods, we also worked with WhatsApp long before WhatsApp released WhatsApp business platform. And We learned from customers and octopus was a small integration for an existing platform. I won't talk about it too much, but it was an integration rather than a standalone platform. Like I say, Liz, we worked with thousands of customers that were relentless about the feedback they gave us. Hey guys, this is great, but hey guys, this is what a blessing. You don't always get, not getting feedback is the hardest thing sometimes. Go ahead. That's right. Yeah. And so, so through that, we developed the, I guess the opinion that we needed to start, let's say in a standalone product and to start it from the ground up and to realize and to understand that. Customer feedback is important from day one. So from the very beginning, from our very first customers, we worked very closely with them in shaping what Resail will look like in understanding their workflows deeply in understanding what works and what doesn't for them. We don't build for six months in the dark and then release to customers. We get people on board early on from day one. Yeah, the research to development to beta testing, and it could be that we release something. We usually release a simpler version of a feature, so instead of building a version 1. 0, we'll build a version 0. 1, and then release that to customers, and they'll hammer us with feedback and essays on why this is bad. They'll provide wording here, Bahamut, not hammer, they'll provide. Yeah, precisely. So they're, they've been so kind to to offer us those insights. And it also tells us that they care about this problem and they care about what we're building, which is so, so important to us and. And so we've been doing that from the very beginning. Some of them, you know, we jumped on calls with them every week, or they're part of our slack group. They talk to us, they're more than happy to share their, their thoughts and insights. And we learn from that a lot to the point where we can launch something and then end up scrapping it or redoing it entirely because it just didn't work for customers. Now there's one specific. Particular customer that gives us the harshest feedback and that's ourselves because we are a b2b software company We are a company that sells on whatsapp. We use the sale to sell the sale So our customers talk to us on whatsapp So as soon as we launch something that doesn't work for our sales team Our sales team is quick to let us know our own team Is very, very, and we feel it, too. If it's broken, it's broken. We're just not able to use it, right? Yeah. And I think that's an advantage, or I guess a privilege that we've had in that we use it, I say every single day and any little part of it that doesn't work is felt and it's felt deeply and it hurts, but it means that we have something that we can fix or change or work on. Yeah. Can you give it for those that have never envisioned until watching maybe this, this episode and they're like, okay, I played around with WhatsApp, but like, I don't get it. Like, how is this going to work for my business? Maybe. Can you give some examples of how you've seen businesses use Ross? Yes. Yes. Of course. There, there are a variety of ways. Of course. Like I mentioned one of the things that people want to do with WhatsApp that they could not do on their normal WhatsApp is to integrate with their CRM or to automate or to build chatbots. But I'll give you maybe a picture of maybe I'll do it this way. A customer journey. How do people actually get to you? There are a few ways and their touch points. Think of it like I see WhatsApp as where email was say 10 or 15 years ago when it was still sort of coming out. People were learning how to use it. Yeah. Now, I'll give you an example of our website. People look for something or and then come across our website when as they're browsing the landing page. There's a chat with us on WhatsApp button. So that's the first entry point. People will say, Okay, I've got WhatsApp. I'm going to chat with you on WhatsApp. They click on the WhatsApp button. If they're browsing on their mobile phone, it immediately opens the WhatsApp app. So that's the first touch point. It's very quick. It immediately opens the WhatsApp app. They send us a message. All right, that's one way. Now I'll take you through the whole thing, and then I'll talk about a different way. They receive it. They send us a message. Now it can go one of two ways. If we have data on this customer, we can immediately link them to the right place because we know who they are. We've already got that within the sale as discussed. This is an existing customer, or this is a partner, or this is so and so. If we don't, the way we and the data for that real quick just so that people that are newer to WhatsApp, maybe in the United States, you it's, it's not easy to get a WhatsApp like account. You have to have an a phone number. You have to sign up. It's not like a, you just sign up quickly and like a a Gmail address. It's like, it's hard to get and verify and to keep and maintain a WhatsApp. It has to be a, there has to be a real person around that. So even just that phone number connecting to the CRM and otherwise, like that's a big deal. Like, you know who that person is and they're, and it's going to be on a personal device typically. So it's going to be direct. Communication with the customer. Go ahead. I just wanted to give that distinction for people. That's correct. It's gonna be direct communication with the customer. You're right. It's gonna be very likely or most likely a real person. Yeah. And on the business side as well. This is important. Me as a business. And that's why People are more willing to trust me as a business is that businesses require approval from meta to be on what's up. And so there is a verification process that happens to say, okay, you, and then meta watches your messaging quality. If you start getting spammy, your quality rating drops, you'll be blocked from messaging, you'll get banned and so on. So that's also another point on, on that trust relationship. So they sent us that message. Let's say it's a brand new person. I don't know who they are. I've just got their phone number. And by the way, it's, it's still very private. And I know there are concerns about privacy and WhatsApp. All that we get as a business from when you send us a message is your phone number and your nickname, nothing else. Meta does not connect it to your Facebook, does not give us that information. They don't do that because they know as soon as they do that, people are going to leave WhatsApp. They don't want to have anything to do with it. So it's super private. We only get your number and we get your nickname. Yeah. Then the way we have it set up on the sale, if you message us on the sale is a chat bot will talk to you. It'll say, Hey, what can I help you with? What do you want? Do you want to talk to sales? Are you curious about our sale? Are you reporting a bug? Are you an existing customer? Are you a partner and so on? And then you pick one of those options. And here's, here's an interesting thing about what's up for business is that people don't have to type. They get buttons that they can choose on what's that's another advantage. Yeah. So they can click on those buttons. Submit whatever information you ask of them. And as part of the chat bot could be an AI, but if they're just asking some questions that the AI can answer, it'll answer them. If not, it'll say, sorry, I can't help you. I'm going to direct you to the right person. It'll direct them to the right person. So let's say it directs them to me, Mohammed. I have Rassail installed on my phone. I'll get a ping. It will say, Hey, you've got a new conversation. I can immediately open that up. I start talking to the customer and I've got the full WhatsApp messaging experience. I've got post chats. I've got media. I've got photos, videos, everything I have there on my phone and also on the Rassail web app, but I've also got now all the other tools that I'm using. To communicate with this person or to manage this lead or which is my CRM integration. So if that phone number exists in my CRM, it's going to automatically match it and I'll see who that is. If it doesn't, it'll create one in the CRM and it will log all of our chats and so on. And so that's how it starts, but you can imagine the rest of the conversation and how it goes. Now, It's also not limited to me. I can tag my teammate in that conversation with Adam privately and say, Hey, I need help with this customer. And my teammate will come. So it's also very collaborative. Yeah, and what becomes interesting here too, is if you think about the trust with the customer. Like for them to like, most people aren't because they feel differently when they, when they're interacting on WhatsApp. So that's usually a lot, especially a lot of them are going to be doing a lot of their, their, their living within that ecosystem, but it's different than email. Like they're going to have a different conversation. They're going to have the, it's because it's different. They may have just been talking to their, you know, their wife, their husband, their kid, somebody else messaging. And then now you're in that same feed. So if your business is in that same feed, so to speak as their day to day life and what they're doing, then the They have for your brand, in my opinion, just becomes that much closer. It's like, Oh, I'm talking to mission matters right after on the same app, in the same place, responding to an inquiry that they just talked to their wife or their kid, picking up their kid from soccer practice or whatever else. So now you become part of their lives. So it's, it's different than just, I want, I want people to understand like the, the complexity of this. Like, it's so much different than just like an email or something else like that. Yeah. Organization like the psychology behind it's different. That's true. That's so true, Adam, and it's so personal and so intimate. And obviously you, as a business, you also want to be mindful of that, that this is a personal space that you're talking to customers on and no spamming, right? Like not doing that anyway, but that's why it would be so quick to get rid of a business that didn't. Right. Exactly. Yep. And, and this is also why and this maybe leads me to the second point of how people can people use this is through what's called campaigns. If a customer, so one way is the customer will come to your website or find you somewhere else or scanning QR code or something like that, and they'll message you. The other way is you send a campaign. It's kind of like a marketing campaign. And obviously you want to be mindful of. Who you're talking to. Have you interacted with them before? Have they gone to your website or something like that? Or maybe this is just going to be something that is a potential fit for them. And Meta also is very strict about limiting the reach of these campaigns. But let's say you run a campaign on a particular list of phone numbers that you've gathered by them coming to your website or signing up for something, or you interacted with them somewhere. That gets delivered on their phone and the campaign could be a video with a message with some buttons. Obviously best practices to allow them to opt out immediately. But that's the other way they interact with that campaign on their phone. So you are the one initiating the conversation. It could also be a personal campaign. So let's say I'm a salesperson. I'm reaching out to a few accounts. This is my choice of how I want to reach out to. The person's on WhatsApp. Hey, my name is Mohammed. I'm from a sale. You know, I want to chat with you about, so it's kind of like how you do it on LinkedIn say, so that's the other way. And the, the thing about WhatsApp because of this trust and because of this nature of how personal it is, the open rates are insane. Yeah. And rates are like 90 plus percent. Obviously again, you want to be mindful of the fact that this is a personal space for people. So no spam and. Best practice is to allow them to opt out immediately if they think this is not a fit for them. But that's a huge advantage over email and SMS, where the open rates can sometimes be sub 1 percent for messaging. So that's the other way that people can go. Initiate or interact with businesses on WhatsApp. Well, Muhammad, I have to say, you know, this is, you've got me excited about WhatsApp again, and that hasn't happened in a while. So it's been great having you on the show. I guess I'll just ask, I mean, what's next? What's next for you? What's next for Rafael? Quite a lot, to be honest, but I'll maybe just share a little bit. Like I mentioned, B2B software companies, and this segment of businesses has such a high bar. For product quality. And that's something that we are proud of in in the sale and for this segment in particular, we're inventing the way that they sell online, that they sell their software online and specifically to SMEs, because this is. A segment that we see has not been served very well in this space, and especially in the emerging markets for what's up like Europe and the United States. There is no method today, no manual and no one that's focused on this and risk. So we're saying is building that method and we'll have a book launched on it soon. We've got also a lot planned on the product side. More CRM integrations, more specific workflow features sales automation and things like that, that we have so people can find out more about that perhaps later when I share some links. And yeah, I think I'll stop there. There's also some stuff on AI and how it works with WhatsApp. That come on, man. This is good. This is good. Well, well, hey, I know one thing for certain there's people watching that are going to want to follow up. And I, and hey, when this book comes out, you got to let me know. Don't be a stranger. All right. I got one. Yeah, yeah, I'll do it. Yeah, we, we are going to try our best to this year, next year, whenever somebody says, I like to put, I like to put them on the hook on that one. I'm like, now it's in everybody. First time I'm mentioning it publicly. So I want to commit also Oh, I like your work. I like your work better. You'd like to commit versus I'm putting you on the hook for that. Putting myself on the line. Yes. How do P how do people follow up? How do they connect? How do they continue the conversation? You mentioned AI, you mentioned other things, other developments. I'm sure there's others that are going to want to follow up and connect. How do they do that? Sure. We are most active on LinkedIn and on our website, our blog. So we've got our LinkedIn, the sale, the sale. Like I suppose we'll share links or yeah. And we'll, and we'll put, and we'll put all, we'll put all that in the show notes for sure. Yep. And then myself, Muhammad Al Badwihi, on LinkedIn as well. Our website is rasael. io. We have a learning center called at learn. rasael. io. That's where all of our blog posts are. So I think those are the best ways people can find us and follow us. Perfect. And for everybody watching what we'll put all those links in the show notes, as I mentioned, so that you can just click on them and head right on over. And speaking of the audience, if this is your first time with mission matters, this is a daily show each and every day. We're bringing you new entrepreneurs, new thought leaders, new visionaries, and we don't want you to miss a thing. So definitely hit that subscribe button so that you get the notifications and you can tune in. And Muhammad again, thank you so much for coming on. There's been a lot of fun. Thank you so much, Adam. It's been a pleasure chatting with you so much fun and so much laughter. I appreciate it WhatsApp is one of the most popular communication apps on the planet. In this episode, Adam Torres and Mohamed Elbadwihi, Co-founder & COO at Rasayel, explore WhatsApp applications for businesses and how they are using Rasayel to achieve their sales goals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices WhatsApp is one of the most popular communication apps on the planet. In this episode, Adam Torres and Mohamed Elbadwihi, Co-founder & COO at Rasayel, explore WhatsApp applications for businesses and how they are using Rasayel to achieve their sales goals.


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]]> 1756 How to Master Cash Forecasting for Tech Founders https://missionmatters.com/how-to-master-cash-forecasting-for-tech-founders/ Mastering cash forecasting can mean the difference between success and failure for many businesses. In this episode, Adam Torres and Anthony Nitsos, Founder, CEO Saas Gurus, explore what it takes to master cash forecasting and how Saas Gurus can help.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 07 Jun 2024 18:13:00 -0000 How to Master Cash Forecasting for Tech Founders full Adam Torres Mastering cash forecasting can mean the difference between success and failure for many businesses. In this episode, Adam Torres and Anthony Nitsos, Founder, CEO Saas Gurus, explore what it takes to master cash forecasting and how Saas Gurus can help.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mastering cash forecasting can mean the difference between success and failure for many businesses. In this episode, Adam Torres and Anthony Nitsos, Founder, CEO Saas Gurus, explore what it takes to master cash forecasting and how Saas Gurus can help.  


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]]> 1585 no A Digital Marketing CEO’s Insights on Building High-return Ad Campaigns https://missionmatters.com/a-digital-marketing-ceos-insights-on-building-high-return-ad-campaigns/ StubGroup is a premier Google Ads agency that helps businesses boost their digital marketing profitability by providing performance-driven solutions. In this episode,  Adam Torres and John Horn, CEO at StubGroup, explore Google Ads and the future of advertising. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 22 May 2024 21:48:00 -0000 A Digital Marketing CEO’s Insights on Building High-return Ad Campaigns full Adam Torres StubGroup is a premier Google Ads agency that helps businesses boost their digital marketing profitability by providing performance-driven solutions. In this episode,  Adam Torres and John Horn, CEO at StubGroup, explore Google Ads and the future of advertising. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices StubGroup is a premier Google Ads agency that helps businesses boost their digital marketing profitability by providing performance-driven solutions. In this episode,  Adam Torres and John Horn, CEO at StubGroup, explore Google Ads and the future of advertising.


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]]> 956 no Experience Design for Theme Parks, Museums and Brand Experiences https://missionmatters.com/experience-design-for-theme-parks-museums-and-brand-experiences/ The Experience Model is used by designers to create attractions. In this episode, Adam Torres and Geoff Thatcher, Founder & Chief Creative Officer at Creative Principals & Author of The CEO's Time Machine, explore creating design for theme parks and Geoff's book, The CEO's Time Machine. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 10 May 2024 20:26:00 -0000 Experience Design for Theme Parks, Museums and Brand Experiences full Adam Torres The Experience Model is used by designers to create attractions. In this episode, Adam Torres and Geoff Thatcher, Founder & Chief Creative Officer at Creative Principals & Author of The CEO's Time Machine, explore creating design for theme parks and Geoff's book, The CEO's Time Machine. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The Experience Model is used by designers to create attractions. In this episode, Adam Torres and Geoff Thatcher, Founder & Chief Creative Officer at Creative Principals & Author of The CEO's Time Machine, explore creating design for theme parks and Geoff's book, The CEO's Time Machine.


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]]> 1204 no Digital Asset Management: Maximizing Use of Creative Content Digital asset management (DAM) across business functions  empowers a stable brand ecosystem. In this episode,  Adam Torres and Lindsey Hawkins, Founder & CEO of Blue Trail Digital, explore what businesses need to know about digital asset management. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 10 May 2024 17:56:00 -0000 Digital Asset Management: Maximizing Use of Creative Content full Adam Torres  Hey, I'd like to welcome you to another episode of mission matters. My name is Adam Torres, and if you'd like to apply to be a guest in the show, just head on over to mission matters. com and click on be our guest to apply. All right. So today is a special episode. We're bringing on Lindsay Hawkins onto the show. She's founder and CEO over at blue trail digital. Lindsay, welcome to the show. Oh, thank you. Thanks. Happy to be here. All right. So these are some of my favorite interviews. When I hear that the launch box is working with another company, they have another leader here when, when Bill said to me, someone over, I get excited cause they're always great interviews. So no pressure there, but it's good to have you. Yeah. No pressure following Bill. No pressure. All right. Well Lindsay, as you're aware, we'll start this episode the way that we start them all with what we like to call our mission matters minute. So, Lindsay, at Mission Matters, our mission is to amplify stories for entrepreneurs, executives, and experts. That's our mission. Lindsay, what mission matters to you? The mission that matters to me and Blue Trail Digital Initiative is to enable a happy and successful working experience when it comes to creative content operations. You know, it's already hard to manage content, so we just, we want to actually enable these large organizations with lots of brands to get it right. It's great. Love bringing mission based entrepreneurs on the line to show, you know, why they do what they do, how they do it and what we can all learn from that. So we all grow together. So I guess just getting us kicked off. Like, like where this idea for blue trail digital come about. I mean, I understand you're a designer and artists, like, like how do all this, how this all come about? Yeah. So my entire career has been dedicated to the arts and design and education of arts and design. And got into consulting and helping with visual communications and written communications, and even got into some change management. And I was at an enterprise and was on a project explaining damn. And I was like, what's damn. And this is over a decade. You were upset or no, I had to do that joke at least once. Come on. Yeah. It's like they kept cussing and the client kept cussing and I was like, why are you so wound up in this meeting? And he laughed at me so hard. He's like, it means visual asset management. And when I understood the operation behind that, I, I just was hooked of like, wait, wait, wait, wait. So we can actually help designers and marketers get their job done faster. And I, I just, I've been in it ever since then really passionate about it. And have an empathetic view as a actual designer. Yeah. For those that aren't familiar with DAM and exactly kind of what it entails, maybe just let's start pretty basic, like give an overview of even what that means. So DAM means digital asset management. And what that means is it's both a noun and a verb. So as a noun, it is an actual technology solution where you can store your files and you can say, yes, you have permissions to use this or no, you don't. But as a verb, it's the process of how do you get those files in there? What is the data behind there? So you can actually search and find your stuff. Then how do you distribute from there and get it to the channels like Amazon or Google or a retail store, for example, or even a print like a printer. So it's the experience of moving our creative assets. Digital space to get it where it needs to go. And I feel like as as, as time has gone on, whether you're a small company at our large company, middle market, whatever, like the quantity of digital, like once, if we go way back when, like maybe like your asset, your digital asset management system, it probably wasn't that it was just an asset management system was a file cabinet. Maybe you had a couple of brochures, like, let's go way back. You maybe had a couple of brochures. And then, you know, it grew from there, right? It grew from there. And then maybe you're, you're cleaning it out. Like just to think about the physical side of it was, Oh, those are, those brochures are old, we're getting rid of them again, we're going way back. Right. At one point sitting in an agency, there's a, there's a back room in your agency, and if anyone from agencies listening, you'd be laughing at this. That you would walk in and it would be from floor to ceiling files. Of of client work. And in there you'd have like a CD or a zip disk or a floppy disk, and then you'd have the actual printouts of the mockup and everything from there. So yeah, that's. So take that. Yeah. I want to only take it one step further. We're going to get into AI and all that later, but let's just get in. Let's let's do the evolution a little slowly. Cause I want people to wrap their head around this one. So, so we go from that to now, you know, the digital revolution, right? Everything's online. So now you have the combination. Like, so now what, what, what, what challenges does that pose? Oh, so the biggest challenge is keeping up with the demand of content. So there's more channels. I feel like every week there's some new social channel or retailer, digital retail experience. E com has boomed, especially since COVID hit. So now we need more content because we have more channels. And some of these channels are so new, for example, e comm, well, for some marketers or designers, they aren't accustomed to what are the actual expectations of how big an image is on Amazon. Sorry, Amazon, I'll just be a great example. So getting that right can be intimidating if you've never done that before. So that's one of the biggest challenges is just how do you keep up with all the different expectations and all the different specs that you have? Across these channels when you're building a really large campaign. And so numbers, so once it would have went from maybe at one point, what for a campaign to what, like, I mean, throw it out there. I know that's a broad question, but I want to wrap my head around this. So I'll say this. I don't have like the exact number of that question. Yeah. Yeah. No, of course. And it could be any campaign. So it could vary. I mean, like use that picture example, just build on that one. So you might've put that picture in five places originally, and there was only a couple of areas and a couple of formats. Now that could be, you know, X. So previously, before You know, at the beginning of the digital revolution, you would worry about TV spot, you'd worry about print, you'd worry about billboard and all the images that go with that. Now you have to worry about multiple channels that are media, which we don't even call it TV anymore. Right. We see the internet, we say YouTube. And then you have to look at all of the actual web content that's going to. So the volume of these brands, and we tend to work with like a house of brands and I'll explain It can be hundreds of thousands. And so when you say that, that's why I'm like, no, and I wanted, I wanted to say that on purpose. And the reason I say that too, is because I feel like, and I'll pick on myself. I'll pick on me. I we're not the hugest media company. We're at CNBC, but you know, we're scrapping. We get, we have, we have, we put out a lot of content, but that being said sometimes I'll be talking with our designers, the back office, and I'm already out of touch with how much we're doing. Because, and we're not even, you know, we're not CNBC, but I'm out of touch on how many formats you need for a picture or something else when I'm doing a photo shoot or something else, like I'm already out of touch on it. And I'm like, wow, wait a minute. What channel are we on? Like somebody the other day even asked about social media and otherwise. And I was like, I don't, I don't know where that's going. Like that's going to be in this, this, and this, and that's why it needs to be done. And so my mind was blown. So I, I have a feeling there's a little bit of disconnect at times in the C suite for like these, you know, large corporations and what that entails. To go to go to hundreds of thousands of pieces of content, you know, event and possibly on a campaign. Absolutely. There is a bit, there is a really genuine big disconnect. And I don't think it's intentional. No, it's not. No, it happens. And, but the big thing that we really emphasize when we are talking to a C suite or an executive, who's maybe a little disconnected, is the return on investment on average, it can be about 30%. Yeah, so you, if you actually are efficient, the digital asset management program, it could even, I dare say, pay for itself because you get a return on reusing content, having reference points. Use an example of that. Like give us when you say that, like, I hear the number, but it doesn't mean anything to me. So like, like give an example of maybe inefficiency and how it could be done efficient, more efficiently. Just, it could be made up. It could be a real client, whatever you like, like that, that could lead to saving. So we can kind of get this clear in our head. Sure. So I'll give a real example without naming names here. Working at a large enterprise. We wanted to prove that digital asset management was going to be worth it and would pay for itself. Well, how do we do that? It was kind of like, we just stuck our hand in a hat and pulled, just pulled one campaign. I like that. You're feeling like we're feeling lucky. Come on, we're feeling brazen. Like we, we know, we know we can prove this. We pulled one campaign and then we pulled one campaign. Video. Okay. And it was for a TV commercial. And then we, we studied that one video. Well, we all agreed that the blue sky over Atlanta was something that could be recycled into other, not only other pieces for this, this particular brand, but actually they could share it with other departments and brands. So we wanted to prove it. So we took some time and we went and looked at all the other media TV ads that had big blue sky images. And we found. I think 40 different reasons you could have recycled this one clip of the skyline of Atlanta and we estimated the company could have saved. It was eventually we got to over a million and just not built. So instead, what happens is those 40 different clips we found. Those are 40 different projects that got remade over. Wow. That's how inefficient. These, these big house of brands can be and then just to elaborate to make sure I'm understanding that correctly so that they would, you know, you're they're going to hire a crew. They got to get all the production staff. They get all that done. They're going out there. They're shooting one particular segment. They're not thinking about the B roll or all the other stuff. Stuff that they already paid for, right? So they paid for this. They already have that. They own those assets and now where those go or whatever their management system is for it. So now that project's done. Now, when they go to another project, it's like, all right, time to start over. Nobody's looking at, Oh, we already got that. Exactly. It's that simple. So now you start over again, you do the exact same thing. And you're like, I mean, that's chaos, right? Like that's it's complete chaos and it's unnecessary chaos you know, agencies that are, they can still do great and be a great partner to their clients and still recycle content. So maybe save some money. And from then on those savings, I mean, obviously a company can do whatever they want with it, but it just gives more opportunity if they keep it in that budget, if they want to, to create more things, better things, get more creative, experiment, like there's just so much more they can do with that, right? Absolutely. And it's not just about money. It's also about brand integrity, being consistent being consistent matters for your consumer experience. And that's, we do know that we can have an impact on that as well. So let's say that we're going, we're going down that continuum. We started in the in the back room with all the things. And then we went to digitization. Now, now we have the gasoline on the fire known as AI. We didn't already have so much to deal with. Now, what do we have to deal with? And we bring AI into the picture. Yeah, I had a great conversation last week in Austin. Actually, we had an event and have some wonderful people in marketing and content there. And we start talking about AI. And I love this one point. We all agreed on is right now. AI as a solution is being forced a lot into companies initiatives and to even content management initiatives. And it's being forced because it's there and it's cool and it's a new toy. What really does work and it can work where AI can be wonderful if it's focused. So if we take that as a tool and we just focus on, can it help us sharpen the metadata that goes behind a piece of content on a digital file? So we can find it faster. Can it be leveraged for some type of visual search engine solution? So users can find things. Consistent and faster. AI is going to be very helpful in the industry and it already is, by the way, it's been around for a while. Just, it hasn't been so popular to talk about, but there's definitely opportunities if it's focused correctly, it can be great. If it's not focused right now, it's still like a toddler with markers that you're like, ah, that's cool that you can use markers, but that wasn't what we were looking for. So when it comes to workflows, things like that, like what you're talking about, can you give an example of maybe how like AI can help with a workflow or cut down time or inefficiency? So in particular, you can actually do what's called a robot learning and you can help the, an AI program actually learn what you as a team are looking for on a particular brand. So if it starts to always see that yellow goes with that package of candy, It can say, Oh, okay. When I see that yellow, it most likely is this candy and it can start to sort that way. You can even program it to do searches by color. Like let's say, you know, there's a particular purple. That you use on your brand, you can just type in purple and everything that's purple, that looks like that brand's purple will come up and that's all robotic learning leveraging AI to make some short, you know, make some shortcuts and processes in particular, search and data placement, we're noticing that is it's genuinely helpful in those two areas right now. How do you see it affecting like quality of creative? Like, how do you see it playing in that role? Cause this is to me, as I'm having these discussions, which are super fun. I love having creative people on here. I, cause I have both sides. I have both sides of the stories pretty often, which I have the technologists on here that are all technologists. I have the creatives that are all creative that I have some people that are kind of in the middle. So what's your stance on like quality of the creative? I'm not really excited about the quality of creative. I'm excited about the process support. They get it right now. It's getting a thumbs up. Okay. That's great. The creative process. I'm not feeling it yet, but I'm, I have hope. I think it's going to get better and better. The reason it's, it's still concerning is that it doesn't, you have to teach it. It doesn't know the rules of the road. So you really have to teach it. And as designers and creators you're giving control over something that. It's not the human experience. So how do you leverage it? I'm not quite sure yet and be successful. I have not. I'm sure someone's gonna try proving it wrong after saying this, but I have not been incredibly impressed. With the creative process of it just yet. I've even tried to leverage it so I could test it out. And I yes, I've leveraged it as a, like maybe a, a mock up of an idea. So to give it credit, that can be helpful if you're trying to think through an idea and you want to show it digitally to a client, I've used that. And now, ironically, I will be. Billing it from scratch because it just didn't really take, but it did help me get the idea across. So there, there's my credit card. I just, and it's moving so fast. So if you're watching this in the future, hey, we're doing this April, 2024. We're doing this in April and then, you know, give it a, give it a. Five months. And there's going to be like, Oh, by the way, did you see this? So for now, by the way, I actually agree with your, your sentiment right now. But what, what it has done is it's given the novices. And I don't mean novice in a bad way. I just mean just who haven't spent their life. Creating creative and work with the clients it's given them. I feel like it's broad in the market for people to even have that kind of concept of what it is to be creative and to, to create ideas in the test things. And even if it's just at the, Oh, this is pretty cool stage. At least it's bringing those people into the conversation. That would have never been in the conversation before. We're kind of on the fringe. So I feel that just the participation alone is going to elevate, like through that process, like creative across the board from humans to, I feel like, cause it's going to give different ideas. Like what you just said, like it didn't get you there, but did it spark something? Maybe not on that campaign, but maybe it does in the future. And the spark is what I'm giving credit to. I will say this, you know, my design education and also what I've taught my students in the past. No matter what changes, cause it will change design, the tools constantly moving, always moving. The theories of design are always the same. Those principles that you learned at the foundation don't change. And I think that's where even the novice, sorry, sorry, new designers. You need to get classically trained to really always have that foundation. Cause something else is going to come out after we get over the AI. Always something new on the horizon for the design industry. I'll never change. So I'm trying to put myself in your shoes right now. Like you're going, you're going into an organization, you're working with them. Either they have some version of a, of a dam system or not. Every different and everything in between. Like you're working with their leadership. I feel like any new thing that you're introducing an organization, whether it's this or something else, like new concepts, right. Especially getting into the design team and you have to kind of, you know, To implement this like you're you're involved during this isn't something that's a plug and play so in the beginning so that being said like what is it like? Like how do you how do you communicate? Like and how do you kind of teach leadership in terms of how to communicate these things in these organizations? Because I know you're big and you're working with big teams Yeah, so the conversation usually tends to start within an it Atmosphere or maybe a creative operations marketing technology team that tends to be where You We'll start a conversation or someone from one of those teams will reach out to us. And it's never because things are okay. If something's wrong, it either needs, there's something in digital asset management space that needs to be corrected or activated. By the way, that's fine. That's exactly what we're here for to help with those processes. Right. And it usually is something like this. They tried something on their own without a subject matter expert because they thought they could do it on their own. Been there, done that. I'll pick myself. Been there, done that. I thought I could do it. Go ahead. And then a lot of times they end up making it worse. For example, a common thing we see is, and by the way, there's so many amazing. Content operation. Absolutely. Absolutely. Great vendors out there. Yeah, absolutely. But it doesn't mean every single one of those vendors is right for you and your company and your team. So a lot of times a common thing we'll walk in is you just you pick the wrong tech stack. For what you're trying to do. So that's one thing that always stands out of like, I might not be the best tool, you know, like a flathead screwdriver versus like, I don't know, you want to get the right one. And then the other thing, and very commonly we'll find is they don't have the right brains on the team. For example, there was one situation walked in, the company had hundreds of thousands of pieces of content across the world. And one librarian, wow. And they expected this one librarian to just figure it out. And I, how this person had not already quit. That's a very big stress point. Yeah, they were very, very stressed. But we brought relief and the team now I think it's still maybe. About 15 to 20 people, which was the accurate size for the volume of things happening. So a lot of times I just don't realize how many hands it takes to get this done correctly and that it does take people and hands to get in there and actually get the content ready for, The system and make sure it's in the right place. So those are the two things that always stand out to me when I walk in. And then the third is sometimes a flat out. We'll be told like, I'm really scared. I'm going to be fired because of making decisions. So there's fear, there's genuine fear, like, cause the dysfunction is very real and it's very noticeable. So just smoothing out even maybe some politics and. Some concerns of, all right, let's, let's investigate and let's, let's activate and let's get stable so we can just be happy at work and do our jobs, find our stuff. So talk to me a little bit about the plan for for the business. So blue trail digital and the rollout, like give me a little bit more. I know. And also the working with the launch box, I love bringing one of their companies on, like give us a little bit of the business side of things and what you're working on. So what we're working on right now is. Is really marketing our services that we're here and we're ready to help. We're focused on larger enterprises and what we call a house of brands. So meaning that, you know, companies that acquire lots and lots of different brands that's, that's our thing. Like we're really, the bigger the mess, the happier we are. We love a big mess. We'll, we'll come and help you out. Amazing. So we're going through and we're on a road show. I just got back from Austin, Texas and from Dallas, Texas road show to meet the different communities of people who are experts in content management. And actually it looks like next month we might be in Orlando, Florida at a conference. So not booked yet, but that's, so we're, we're going on tour and we're, I want to meet people in person. I want to hear their stories of how they get through managing their content. Really just Not only building a business, but also want to help build an educated community around operations. Just, it's fun to do anyway. So what does that word community mean for you? Like how, how does that, how does that play into this? Cause I I'm a B I'm a big fan of it. I mean, for admission matters when we're, that's what we lead with. Like, that's how we've been able to attract amazing partners. I'm just curious on your end for your vision on that as a leader. Yeah. My vision on that is to open up the silos. I think there's. Experts who talk just in DAM, or they talk, they talk just in the creative process, or they talk just in e com, but they're not all talking to each other. So what I'm trying to do is when I fill up a room of people, I want people who are on the user experience team. I want the CMO of a company. I want, I want to even maybe bring someone random, like someone who understands supply chain, how could we learn from them to do our operations better? So I really want to build a community so we can broaden our view of, we could do this better. Our world has changed. We have not caught up to the operational excellence it needs in the digital revolution. So I'd like to help us get there a little faster and just talk to each other. We're not talking to each other yet. So that's exciting to me because that, that leads to innovation too. Yeah. That's how real innovation happens. It doesn't happen in a silo. It doesn't happen with just a one person. Like you need these types of environments in order to, in order to make things happen. Yes, absolutely. And it's a lot easier to do when you have drinks and feeding food and let's talk shop. Ah, we're human. Yes. That's the, that's the human in us. Technologists are creative aside. So this is amazing, Lindsay I'm excited to have you on the show. Excited to get further into, and, and further my knowledge in dam as well. And, and, and to bring you in front of our audience I just have asked, I mean, what's next, what's next for you. What's next for the company. Yeah. So what's next is we, we have a webinar series that's also going. So please join us next. We'll see the next one's April 25th at noon. Eastern. We're going to talk about debunking operations. And how to bring the right blend of people into a team. That's going to be really fun. I have a special guest I've worked with several times. She's amazing at this. Her name's Deanne Stock. So I'm excited to show off her amazing talent and knowledge and wisdom. And then, like I said, we're, we're on our little tour. So we're probably going to be in Chicago this summer and in the fall, we'll, it looks like we'll be out in New York to say hi to everybody and talking to our potential future clients. And I'm really excited to see how we can help people. Enjoy their jobs and content. So for that webinar, you got, you got a little teaser for me. What's one, cause you've worked with the person before, but I'm kind of putting you on the spot here. Like, what's one of the takeaways that you feel somebody's going to get? Cause I want people to check it out. So I, okay. I'm going to brag about her. I do that bragging. That's what I want to hear. Don't be scared. Lindsay. I worked with her and then I worked for her again, but she was my client. And I noticed something and it took, I can't believe how long it took me to realize it, but she always has this just powerhouse team. Wow. I realized it's her, she has something about how she leads a team that just makes them elevated. So I asked her about it over drinks one time, like, what are you doing? Like, what have you done to me? What have you done to them? Like, what, what do you do? What are you feeding them? Go ahead. Yeah, exactly. But she went into this whole philosophy. I've never heard her speak of creating the right environment seeing people's talent, and also she has an ability to see who's going to get along really well and who, who's Who isn't there's two sides of that. I'm I'm in, he's pretty accurate not a hundred percent accurate, but she's, I'd say she's like 91 percent accurate. But she's going to discuss it with us and really tell her trade secrets of how she does this. And I sincerely think she's one of the best. At it i've ever watched when it comes to leading a team and building a team So i've learned a lot from her and and I can't wait to share it with the everyone else who wants to listen Amazing. So lindsey if somebody's watching this or listening to this and they want to learn more about blue trail digital or the webinar Any or just follow the journey. I mean, how do they do that? Yeah. So you can look me up, Lindsay Hawkins, you can find me on LinkedIn and you can also find our group blue trail digital on LinkedIn, or just go to blue trail digital. com and our websites there. And you can reach out to us. Love to chat. Amazing. And for everybody watching and listening in, we'll we'll put all that information in the show notes. So you can just click on the links and head right on over. And if this is your first time with us and you haven't hit that subscribe button yet, this is your very personal invitation hit that subscribe button or that. Follow button. This is a daily show each and every day. We're bringing you new entrepreneurs, new experts, new leaders in their fields, and we don't want you to miss a thing. Lindsay, this has been so much fun. Thank you so much again for coming on. I appreciate it. Thank you, Adam Digital asset management (DAM) across business functions  empowers a stable brand ecosystem. In this episode,  Adam Torres and Lindsey Hawkins, Founder & CEO of Blue Trail Digital, explore what businesses need to know about digital asset management. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Digital asset management (DAM) across business functions  empowers a stable brand ecosystem. In this episode,  Adam Torres and Lindsey Hawkins, Founder & CEO of Blue Trail Digital, explore what businesses need to know about digital asset management.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1719 no How AI Can Be Used to Enhance Creative Strategy VS Being a Content Creator Replacement RAD AI is a technology company that revolutionizes brand engagement using advanced language models to understand audience interests and behaviors, facilitating precise content strategy and delivery. In this episode,  Adam Torres and Jeremy Barnett, CEO at RAD AI, explore RAD AI and its award-winning technology which helps reduce bias. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sat, 04 May 2024 11:20:00 -0000 How AI Can Be Used to Enhance Creative Strategy VS Being a Content Creator Replacement full Adam Torres RAD AI is a technology company that revolutionizes brand engagement using advanced language models to understand audience interests and behaviors, facilitating precise content strategy and delivery. In this episode,  Adam Torres and Jeremy Barnett, CEO at RAD AI, explore RAD AI and its award-winning technology which helps reduce bias. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Adam Torres and Jeremy Barnett, CEO at RAD AI, explore RAD AI and its award-winning technology which helps reduce bias.


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]]> 1323 no Tal Navarro Explores, Personal Branding, AI & Marketing AI is revolutionizing the marketplace. In this episode,  Adam Torres and Tal Navarro, Philanthropist, Founder & CEO at Social Lady Marketing and AI VIBES, explore personal branding and how AI is changing the world.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 01 May 2024 16:40:00 -0000 Tal Navarro Explores, Personal Branding, AI & Marketing full Adam Torres AI is revolutionizing the marketplace. In this episode,  Adam Torres and Tal Navarro, Philanthropist, Founder & CEO at Social Lady Marketing and AI VIBES, explore personal branding and how AI is changing the world.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices AI is revolutionizing the marketplace. In this episode,  Adam Torres and Tal Navarro, Philanthropist, Founder & CEO at Social Lady Marketing and AI VIBES, explore personal branding and how AI is changing the world. 


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]]> 1380 no Skyrocketing DTC Growth: How To Reduce CPA's, Increase LTV, and Improve Profitability Using DTC Ecosystems What are 3 things brands should be focused on when it comes to DTC growth? In this episode,  Adam Torres and Caulen Foster, Co Founder & CEO at BrainPower, explore Caulen's top three list brands should focus on for growth. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 30 Apr 2024 15:18:00 -0000 Skyrocketing DTC Growth: How To Reduce CPA's, Increase LTV, and Improve Profitability Using DTC Ecosystems full Adam Torres What are 3 things brands should be focused on when it comes to DTC growth? In this episode,  Adam Torres and Caulen Foster, Co Founder & CEO at BrainPower, explore Caulen's top three list brands should focus on for growth. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Adam Torres and Caulen Foster, Co Founder & CEO at BrainPower, explore Caulen's top three list brands should focus on for growth.


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]]> 1398 no The Role of AI and Automation in Digital Marketing The digital marketing landscape is evolving quickly as AI tools are being introduced into the market. In this episode,  Adam Torres and Deirdre McGlashan, CMO of BrandGuard, discuss BrandGuard and the evolution of digital marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 22 Apr 2024 19:35:00 -0000 The Role of AI and Automation in Digital Marketing full Adam Torres  Hey, I'd like to welcome you to another episode of Mission Matters. My name is Adam Torres. And if you'd like to apply to be a guest in the show, just head on over to missionmatters. com and click on be our guest to apply. All right. So today I have Deirdre McLachlan on the line and she's CMO over at BrandGuard. Deirdre, welcome to the show. Thanks, Adam. I'm so excited to be here. All right. So a big, big topic. Anybody that's been watching this show for a while, or that's not under a rock AI, AI, AI, we're talking about it all the time. It's on everybody's mind. If you're a business owner and entrepreneur, Hey, even if you're just a content creator, And want to create content. So today's topic is a big deal. The role of AI and automation and digital marketing. And we'll be getting into brand guard and also what they're doing around this, around this topic. So all that and more, but just to get us kicked off, we'll start this episode, the way that we start them all with what we like to call our mission matters minute. So Deirdre, we at mission matters. We amplify stories for entrepreneurs, executives, and experts. That's our mission. Deirdre, what mission matters to you? That's a great question, Adam. Well I was lucky enough to start my career in the early days of the commercial internet. So when I think about what my career mission has been, I think that it's consistently been to help marketers use and leverage technology and innovation to help tell their brand stories. And to reach their consumers through these new, amazing digital channels, we were able to tell smaller stories that sometimes became bigger stories, more diverse stories, more personal stories, because there are just so many more channels to tell them in and not just the traditional, like very large produced television. Commercials, for example. And then I met Vanguard and I think that our missions aligned, which is why I was so excited to join them because the Vanguard mission is to enable the use of AI for marketers. It's great. And thank you for sharing that. And I do want to kind of circle back and stay in those early days for a little bit longer. So you said that you mentioned that you started in the early days of digital marketing, like from there to having these conversations Conversations about a light. Like what's that light? Like what, from your vantage point? Like it's all, it's a whole different world. It is. It's funny. It is a whole different world, but in a way it kind of feels like it's the same thing over and over again, because AI is just a new technology. Do you know what I mean? When the commercial internet came. And brands could offer interactivity and people could interact with the things that the brands were giving them, like a website, like a landing page. Like for Nike, one of the things that the agency I worked for, we built the front end for Nike ID. So enabling people to customize shoes. That was so revolutionary. And then the next phase happened you know, ubiquitous internet that was back in the days of dial up then we had ubiquitous internet. We got to talk about dial up for a second. Whenever this comes up with the show, I got to pause. So just for the, for the younger crowd explain what, what dial up was, I had it by the way. It's so back in the old days, we actually accessed the internet through telephone lines. And so if you wanted to get on the computer, you had to make sure nobody was on your home line and then you had. To date your modem and it made these horrible screeches, which was machine language telling you on the other side that it was trying to connect and you got to connect at some horrendously slow speeds, like 28, eight. Couldn't just pull out your phone and like, click on the wifi. It didn't work like that. But yes, when broadband wife by when that came, that's a whole new revolution and being able to deal with, you know, streaming video, for example, that brought a whole new world. Evolution of things. And then social was probably the next one. And we had to go through the same thing. What does it mean to have these social networks to, to have people interact directly with brands, talk to them on things like Twitter. Then data fed programmatic and now AI. It feels like it's in a way. Kind of the same conversation every time, because it's really understanding what this new technology is and what benefits can be for brands. I mean, we're just at the beginning of this AI enhanced future. Like we know that things are good. The way we do things is going to fundamentally change in the next few years. And so we need to figure it out. We need to figure out how to use it to our best advantage and also how to upskill our people. And to make sure that they're prepared for this future as well. So with your background, obviously you could have done a lot of things within digital marketing and technology. Like what, when you came across BrandGuard, like what, what drew you to this particular opportunity? I loved their mission. The enabling the use of AI for marketers. Because as I said, we have to get ready for this future. And I think that we, we're not, I think everybody is trying to put in place a plan. And I think that's fantastic. But I think you have to look at both sides of the plan. I think that in the future, when we're using generative AI for for creating marketing materials, you're going to need brand governance that moves as fast as it does today. Everyone's dabbling. If you generate 10, 15, 20, even 50 images, a person can take a look at them and say, these are great. And these aren't great. But when you get to the volume and the velocity of really using gendered AI at scale, then you're going to need some sort of software, a brand governance software that runs alongside it. But I think that the day thing is that you also need to find efficiencies for your teams to free up time to learn about AI and to practice and to play and to fail and to do all of those things. And so I think an automated brand governance system, which is what Vanguard is, it enables that by automating the QA. And that's what really drew me to it. Cause I thought we all know AI is coming. We also know that AI is going to bring some inherent problems, some inherent dangers, inherent mistakes. And I didn't really feel like anybody was Looking at how can we, how can we circumvent them? How can we already start to plan, to mitigate those problems rather than waiting until the problems arrive and then trying to put a solution in it. And so that's what drew me to BrandGuard. It was so exciting. So when you talk about brand governance, like that's, you know, CMO and marketer space, right? Let's talk, let's bring that to the CEO level. Like, like, can you give maybe an example use case scenario, something of like, when you say like looking at a couple pictures, okay, 10, 15, that can be done. But when you're doing a larger campaign, like why brand governance, like what that means, like, can you maybe give an example? Of course. So think about brand governance as quality assurance. So think about it as a filter, a filter that understands your brands and make sure that the things that get past the filter are on brand for you and fit all of your style guide rules and the things that don't make it through the filter gets stopped at the filter. So that concept of filter generative AI needs a filter because of the non deterministic nature of it. There's no guarantee what's going to pop out of it. You give it a prompt and it puts together what it believes fulfills the prompt and no two images are going to be the same. That's why right now persistence between images is difficult. Mid journey is working on that. However so I'm going to use mid journey as an example. It's a very popular. They admit that they can't prevent the application from generating nudity. For example, if nudity is anywhere in its training data, all they can do is put a filter on it to make sure that never gets to the end user. And so if you think about brand governance, it's sort of the same thing. It's a filter that's shaped around your brand that makes sure the stuff that pops out the other side to the end user. is something you'd be really proud to have and forward to brand stories. Yeah, I think that your, your example of nudity, that, that one isn't obvious, but like, what would be something that you feel that could maybe, maybe get through if you didn't have something in place that was really reviewing this, especially on a larger campaign, like, what would be something else where you'd be like, ah, that was off. Brandon, that's why. And this is why you missed it. Like could be a real scenario or just, you know, made up hypothetical. What would you say could get through a normal process that didn't have these measures in place? I think, well, this is an example that somebody has told me about because this guy named no, no briar. He was doing some generation of some collaborative clubs, you know, just generated by this process. I'm this with this, this with this, this with this. And he said, as he was doing it, what he realized every time he wanted to do a sneaker collab, even if he used another brand, Nike branding would come through because there was so much training. Exactly. So if you're at it, that's, that's a huge problem for you, but exactly. And it's because it, all of the rich training data that most of these models have been trained on, which is the open internet, there's a huge volume. Of Nike ads out there. So in a way they've almost become ubiquitous with sneaker or you didn't do this with trainers. So that's an example that you would want to make sure that you catch because the generative AI isn't necessarily seeing it as a problem because it's blurred those lines because it doesn't have that ability to reason. So that would be an example of something that you wouldn't want to want to happen. And as people are moving into generation they're using a lot of these open models that are trained on the open internet. Yeah. And so it's really dependent. You know, if you think about open generative AI, it's sort of like they're sort of like Children, and you don't know what you don't know what they were taught before until they give you the answer. It's like, you know, you have a new pupil, you ask them a question, and you don't know what the other teachers taught them. And so, yeah, so that would be an example of what might get through if you're not applying something like this. Right now, it would be a problem because no person is going to let that get through. And if you're generating it. 50 100 images. You can spot that right away. You just take it right out of the list. But as I said, when you're doing hyper personalization in the future, imagine a future stack where you're automating. What you're doing is using generative AI to create a lot of content. You're automating the delivery based on target audiences through, you know, some sort of a programmatic system. Maybe then doing thousands, it's kind of impossible for a person to check. So that's why you want, you want to have a machine that checks it, that's running alongside it as fast as it is. So we've talked a little bit about brand governance today. Like what are some of the other categories or use case scenarios for something like either brand guard or having some type of AI in place for brand safety? Like what are some of the other categories or use cases? Well, I think that if we think about that future marketing stack, I mean, I think a lot of people, I think a lot of marketers are trying to get there where you have. A lot of content, a lot of personalized content, a decision engine to flight it into media. And I think in the world of that, you're going to need, I think you're going to need a three part stack. I think you're going to need your traditional brand safety, like a double verify or an integral ad science to, to make sure that your media ends up in brand safe areas, which is, is viewable, reaches people in brand safe areas. I think you're going to Some sort of a brand governance software to make sure the content within it your brand story and adds to your brand rather than detracts from your brand. And then I think the third thing, because one of the biggest things we're talking about now besides AI is privacy and consent. So, you know, with as we look at GDPR, for example, here in the U. S. It's kind of going state by state. So I think a consent management platform is also going to be necessary in that future day. Something like a safeguard privacy. Yeah. Yeah, I can see that. And this is gonna be as, as this moves faster and faster. Like in the past, I feel like certain things maybe could be neglected, but this, when you think about especially all the money, the time, the effort that companies put into their brand and their, and what's out there there's just a lot of land how I see AI at our current. At our current place in time is there's a lot of potential landmines to step up. There's a lot of things that can go wrong. And I can say personally, like as a business owner with the mission matters brand, like I don't care to be that trailblazer to make all those. So anyway, that's teeing up the question of, for those that haven't considered some of the, the brand or the safety side of things or otherwise, like, what do you think some of the initial dialogues internally should be like, what, what kind of conversations should CMOs be having with their CEOs right now as they prepare for this next, you know, wave of what's going to happen? Well, the really interesting thing is I think that CMOs Get this already. They understand it. As we've been talking to customers and to prospects, I've never been in a business where we've never had one pitch meeting turned down, we have a hundred percent attendance that's never happened to me. That's amazing. I've never heard of that. And you've been, or you've been doing exactly. And if it, if it can get rescheduled, but everybody shows up and everybody really sees the need for it. But I think what's happening is that people are. Still testing. They're still like, they're still putting together the AI plan. So I think there are a few things that are kind of blocking the adoption of it. I think one of the things that's blocking the adoption of it is they think, Oh, I kind of need to get my generation in order first, before I think about governance and generation probably won't be in order for the next six to 12 months. We'll be experimenting and a human can review it throughout that time. So I'll call you in six months. Do you know what I mean? And I think that that's one of the things. And the thing is. Brand guard, like brand card requires precision. Quality assurance requires precision. You think about the probabilistic nature of AI, you've just talked about, you know, your own concerns about the fact that sometimes it's imperfect, sometimes it has flaws and that's kind of forgivable in a generation space, but it's not forgivable in quality assurance. You have to have absolute preciseness and accuracy in. That so actually, we kind of need to start now because it takes a while to train and to give feedback and to retrain those models so that they can get to that precision. Because in a way, we're taking artificial intelligence. We're muscling it into this really precise way of using it. And so one of the things we try to people is you kind of need to start if you want to be six months away and have a perfect system, you kind of need to start now because you don't have anybody who you can give us for a week, a month, two weeks to train with us dedicated. What it's gonna do is it's gonna fit in your day job. You're gonna, you know, you're gonna maybe look at it for 15 minutes a week and give us a little bit of feedback and then not see us again for another three weeks. And that's just the reality of business. And so I think one of the things is we're trying to try to tell people is if you want. If you want governance to be precise, it takes time to do. So you kind of want to start now. I think the other thing is also, but it's not like, Oh, it's a magic after six months, boom, I'm just using the six months at the concept of it taking time, what also happens throughout it is it gets better and better. So let's say it starts out in its accuracy is let's say 92%. You want it to get to 98%. Well, that 92 percent is probably already useful further up in your creative food chain. Yeah, and you don't need that level of precision and price save like a few minutes there. Right? And then as it gets more and more precise, it will save more and more time. And we believe that what that time allows you to do is if you start now is that time that's being saved. It's almost invisible labor. Often we hear clients tell us, especially clients to do co marketing and allow their logo to be used by others that they probably reject 30 to 50 percent of the first pass. For wrong logo, incorrect use all that time. And they, their employees hate doing it because they're telling people to do the same thing over and over again. So if you think about saving that time, then that's time that that employee can redeploy to training themselves on AI to playing around with the prompt engineering to upskilling themselves for the future. And so I think that if that. Time, whatever it is, four months, six months, whatever it takes to get to perfect, that time is really well spent because during that time, you're going to find safe time savings that will allow you to get more experimental with generate AI and be more ahead of the game. I've had, I've had this conversation often. And the interesting thing is, is just for, as, as people kind of wrapped their head around this and training and models and everything else is that it's not like you can just flip a switch and it's done like this is gonna, this is going to take some time, number one, but it's also in some learning like anything, but it's not maybe like some other things, let's just say we're, let's just say when social media came out, right? And you think about, okay, well, we're going to set up a Facebook page. We're going to do this. We're going to do that. And obviously that takes some planning and some thought process around it, but it's not, but normally you can kind of, you know, what that end product is going to be. This takes like, there's a learning process for not just for the technology for the brand, for the team that's going to be operating it. But in my mind is like understanding the inevitability of it. And that. Others, your competitors are in your same space. Like those that are, are adapting and that are, are considering this and going deeper in the conversation. It's my belief that they're going to be the ones that really win in the long run versus those that are maybe trying to, you know, catch up. I'm not against catching up. Right. Like I'm not saying that, but those that are, those that are kind of already weaving this into their, into their day to day businesses and lives. Like they're going to be the winners in their sectors. That's the way I think. I think so too. And you say, we know what to do with the Facebook page. We didn't in the early days when we first got Facebook, we didn't know what brands were supposed to do on them. Were they supposed to talk to the consumer? Were they supposed to use it as a broadcast medium? There was a lot of trial and error in those first days of social as well. And you're right. The brands that tucked in and said, I'm going to try this and I'm going to, I'm going to dedicate time to try to figure this out. And I'm going to make the mistakes. Awesome. Number. It's better to make the mistakes when nobody's there. It's better to make the mistakes Didn't think about that one. That's true, Deirdre. Better to make the mistake when the page is just starting. Right. When there wasn't 1 billion people there. It's only 100, 000 people. It's alright. They won't notice. But I think with every new thing, we have to find our way through and figure it out. I mean, I know, like, AI scary. And you talked about, you know, how you worry about it. You don't want to be that, you know, you don't want to be the canary in the coal mine. And I know that there's a lot of concern about it. I know there's a lot of concern in Hollywood now, particularly, you know, this is a huge center of the last strikes and all technology is scary, but it's going to Yeah. And this comes back to why I believe that technology is so strong. It will revolutionize things and people won't be able to do things the same way. But the people who figure it out can stay with it and tame it as a tool are going to come out on top. Just think about the music industry back in the old days, you had to have, you had to Because a studio had to pay for your studio time. You had to be under an agent. Like it was such a machine that you had big name voices out there, but it was really a limited palette. And then the, like. Mixing software became, you know, you can get it on your computer. Exactly. Pro tools. Exactly. So it became, you could put it in the hands of everybody and we hear so many new voices because of that. We got to see so many new artists. Like Billie Eilish was discovered on SoundCloud. Amazing. Yeah, right. Exactly. And you know, would she have been able to come through a studio system and been as successful? I I'm not sure because she is, you know, the, the music doesn't lend itself to pops pop, you know, pop. Yeah. Music, for example, but she's such a beautiful voice and such a great thinker. So if you think about what tools will enable, I think that once again, I think every new tool has allowed marketers and brands to tell more personal, more diverse, smaller stories, bigger stories, small stories that became big stories. You know, something started out as a tiny little experiment on the web and then became a billboard in Times Square. Like that woman, I am really sweet woman on Tik TOK, who she's got a great voice it's going to come to me, but anyway, she they found that she was just amazing on Tik TOK. She's just such a genuine person, always sharing really personal stories. And then she was on a billboard in Times Square and just started out with one creator who is very shy and is, she was just using it as a tool to help her out with her own social anxiety. Hmm. Yeah. These stories I definitely can tell your passion in the space and for digital marketing overall. I just have to ask from your vantage point as a, as a, as an early day pioneer and now a now leading the wave with brand guard and AI and what that means for brands, like what excites you right now? It could be technology, it could be use case, it could be the future. Like, like just what excites you right now in the space? I think. Everything was just talked about. I know that someone's going to do something with AI. That's going to create something absolutely amazing. I think that we're going to see, yeah, we're going to see. Better stories. We're good. Not better stories. Sorry. We're going to see different stories. We're going to see more variety of stories. And I think when I look at, I just, I subscribed to vanity fair and this last month was the Hollywood issue. No surprise. The Oscars was the other night. And when I looked at the. The spread that they had on the front page, I think it was four actors in the front, four actors in the gatefold. So it was eight actors, such a diverse, such a diverse set of actors and actresses. And I could never imagine that when I was a teenager, that just wasn't the Hollywood machine. Do you know what I mean? And that's so true. You're right. I didn't even think about that. I still And I believe that technology has enabled that to happen because it has allowed the smaller films to be made, the independent films to be made and get distribution. I think streaming gets, you know, there's a lot of problems with the commercials around everything. I think there's a lot of problems with around commercials, payment and, you know, value. But when you just look at it from a pure exposure, artistry, telling stories standpoint. I believe that the technology has enabled smaller filmmakers to create smaller films. Streaming has allowed them to reach a wider audience, and that has changed Hollywood fundamentally. When we look at the blockbuster films we have now, how many of them are telling these Amazing stories that we probably would not have heard 50 years ago. They would, they would have been treated as too niche that there wasn't an audience. I, it amazes me now that some of the biggest blockbusters in the United States, like squid game, aren't even in English. I don't think that ever would happen. I was the weirdo. Can you imagine squid games being pitched like even 20 years ago, like even 20 years ago and like, let alone 30, whatever, but like even 20 years ago is that this is the show. This is how we're going to do it. Trust me. People trust me. Not only is it going to be the show, but believe it or not, we're gonna make games out of it. We're going to have merch. I went to the squid game experience. Experience in Hollywood that whole setup they did and it was amazing as immersive experience and we went in there and you got to play some of the games and I lost most of them. It's okay. Battleship. They got me so quick. I was so mad. I was in the little two two person ship and I was the first person hit. I'm like, I want my money back. This is terrible. They got me but I got to feel it experience that little piece of what it was like to be on that show in the pain. No, thank you. I love that. Those AR immersive experiences are amazing. I went with my best friend and her son and we did the stuff. No, this wasn't AR. They built the actual set. Oh, they built the actual set. No, it was an actual set. Like in the, on their soundstage, huge, like set up over, I think it was CBS studios. Yeah. No, it was the actual set. So you're literally sitting in the big old like thing. You're playing the game. Oh, that's so cool. I didn't know that. Yeah. We went to when it was AR, but it was a set. And so you actually moved, so backpack, that was the battery. And so you had the gun and like, you know, you shot the bad guys and you tried to finish your mission and out so that it took. Advantage of the, of the set that had elevation, for example, when you ran downhill, you physically ran downhill. Of course, you know, like everybody was safe. It had lots of space, but it was really cool. Oh, and we divert, but you know, can't help it because this is what's possible. Like the new mediums, not, it doesn't have to be better or anything else like that, or this or that, when it comes to the stories, but the ability for creators to express themselves, right. For brands. To express themselves, but for the brands also to have the safety in place for them to be able to create the quantity of, of content, but also the quality and also to do collaborations and partnerships and not have to worry about you know, how, you know, how their brand is going to be represented because those safeguards are in place. So I think like all of these things, it just opens up a big world of possibilities. Possibility. That being said Deidre, if somebody is listening to this and they want to learn more about brand guard, they want to connect with you and your team. I mean, what, what are the next steps? Like, how do they do that? Super easy. We'll just go to brand guard. ai. That's our website. You can also email us at contact at brand guard. ai. And if you want to check us out on LinkedIn, we are a brand guard AI. Just search that you'll find that. So pretty much, I think we've got a corner on the name, so you could find us anywhere. Fantastic. And for everybody watching, just so you know, we'll put those links in the show notes, so you can just click on them and head right on over and speak into the audience. If this is your first time with us and you haven't hit that subscribe button yet. Hey, this is your invitation. Hit that subscribe button. We have many more interesting guests coming up on the way and we don't want you to miss a thing. And if you're a long term listener don't forget that review on Apple podcasts. We sure do appreciate it. Deirdre, it really has been a pleasure. Thank you so much for coming on the show today and lending your time and expertise to myself because you taught me a lot and our audience as well. So again, thank you. Thank you, Adam. Really appreciate it. This is fun. The digital marketing landscape is evolving quickly as AI tools are being introduced into the market. In this episode,  Adam Torres and Deirdre McGlashan, CMO of BrandGuard, discuss BrandGuard and the evolution of digital marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The digital marketing landscape is evolving quickly as AI tools are being introduced into the market. In this episode,  Adam Torres and Deirdre McGlashan, CMO of BrandGuard, discuss BrandGuard and the evolution of digital marketing.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/


Visit our website:

https://missionmatters.com/


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 1588 no Driving Performance and Results Through Embracing Technology for Retail Turnaround In this episode, Adam Torres interviewed Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 22 Apr 2024 15:24:00 -0000 full Adam Torres In this episode, Adam Torres interviewed Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices In this episode, Adam Torres interviewed


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1816 no How AI is Changing the Email Marketing Landscape Email marketing strategy can benefit from AI, but is AI in the space overrated? In this episode,  Adam Torres and Scott Cohen, VP of Strategy & Marketing at Inbox Army, explore Inbox Army and the role of AI in email marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 18 Apr 2024 20:01:00 -0000 How AI is Changing the Email Marketing Landscape full Adam Torres  Hey, I'd like to welcome you to another episode of mission matters. My name is Adam Torres. And if you'd like to apply to be a guest in the show, just head on over to mission matters. com and click on, be our guest to apply. All right. So today my guest is Scott Cohen and he is VP of strategy and marketing over at inbox army. Scott, welcome to the show. Thanks, Adam. Thanks for having me. All right, Scott. So big topic today, how AI is changing the email marketing landscape. And I'll tell you, we've been covering a lot of AI topics from different angles. This will be the first episode I've done and how it's affecting email. So I'm excited to get into this with you and pick your brain, not just for my audience, But for me too, we send email and we have a newsletter. So I want to know too. But that being said, before we get started with all that, we'll start this episode, the way that we start them all with what we like to call our mission matters minute. So Scott, we at mission matters, we amplify stories for entrepreneurs, executives, and experts. That's our mission. Scott, what mission matters to you? Our mission here, and it really matters to me greatly at InboxArmy is we help companies grow their businesses by building and growing their email marketing programs. I love helping companies grow. It's, it's when I was on the brand side, it's been true agency side. It's true. A lot of what spurs growth, particularly from an email perspective, I call it shipping, getting stuff done, getting stuff out the door. InboxArmy is a full service email marketing agency. Our bread and butter is production, getting stuff. Done. I'll use the nice S word here. You know, what our services enable is more resources for the companies we work with to focus on more strategic work that cross channel work, the big rocks that help those companies grow. Right. So yeah, we play a small part, but it's, it's so gratifying when we see growth in revenue sales, their list growth, all that stuff. Like their successes are success. And I just love it. So I'm a big fan of email and that's one of the first things I always tell people. They say, Oh, I want to grow my podcast. I want to grow that. And I say, well, do you have a newsletter? Do you send out that on an email? Do you have anything created around email? And they're like, many times I shouldn't say everybody's like, no, and I'm like, I don't have an email list. I said, you do. I said, my, my, my, I think my email list started with my mom. I don't think my dad wanted to be on the list, but I think that, and that was my first. First podcast listener ever shout out to mom for that download. But that being said that is also one of my biggest regrets at this company is that I, we were, I'm telling you, Scott, I'm embarrassed to say this. We were probably three years in before we're eight years old now. But we were probably three years in before we started actually emailing out our content and like giving it. And the worst part is, you know, podcast is free. It's not like we were even sending out a newsie, something selling something, of course, but not that I'm against that. But we, we kind of skipped that step and I think, I don't know what it was. It was probably you know, you hear in the media all the time, email's dead or is email this or email that. And you don't hear it as much now, but this is, you know, going back eight years ago, when. Everything was supposedly social media and this and that. And I didn't understand it. I was just kind of getting into the, into the marketing side of things. So just to be transparent, but that being said email, why is email so relevant? Now let's just start there. We don't even have to get into AI and all that yet basics. Like why? Cause there's some people watching this that are, that are judging me that don't have their email together either. So don't judge. Yeah. You know, you're not alone. Let's put it that way. It's the, the number of companies that we run into where they've been collecting names on their list for four or five years. Right. And they've never, or they may remember to do an email every once in a while, if they're lucky, you know, it happens. Email, I think, I mean, I've been doing this for 15 years. I've been doing email as part of, or all of my job for 15 years. And, you know, when I started, we were hearing, Oh, email's dead. Email's dead. Right. And then I think about what's happened over the course of my career. Facebook launched email for, you know, A hot minute before they realized I didn't want to manage all those servers. You know what Elon Musk just came out a week or two ago and said that he's working on a Gmail alternative, right? So you're thinking about like, it's just kind of the little engine that could, I call it the offensive lineman of marketing channels because most people don't think about it. until there's a problem. Yeah. And, but it paves the way for everything else to work, right? I mean, we are in this age where cookies are going away. First party data is becoming important. Well, where do you gather first party data? It's not going to be in the walled gardens on social. It's not going to be in paid search and all that. It's your list. So, you know, I always say, just get them on the list and then start emailing them, you know, There's obviously a lot that goes into it, but COVID kind of put it back on the map. I mean, how many, you remember Adam, how many emails did you get from people going like, Hey, this is what we're doing because we're shut down. Yeah. And you probably didn't remember signing up for half of them. Right. So email, because it's a cost effective channel became so much more important. Well. It was, it's always been important. It became more openly important to everybody else around COVID. So it's just, it, you email marketers are like the stewards of your data. They own the customer data. They know what they've done. Like all these people have done with your company. And so, You don't just put them in sort of the back room and say, send email. No, they know all this stuff that all these other channels can talk to them and go, Hey, what do you know about these customers? How should we retarget them? How should we do retention? All this stuff like that. So I I'm biased. Of course, no, no, I don't, I don't think you're biased. Actually. I think, I think that many people just don't understand the, that the asset that it's an asset. So what happens is when we think about what, how, how social media is Been kind of propped up because obviously that gets them the eyeballs right now. But, but, you know, I, I can tell you, and I, and by the way, I'm not biased against any of these platforms. We use them all our contents on all of them. For example, I just, I'm going to pick on one Facebook because a lot of people like to pick on them unless they're watching or listening Facebook. We love you. And if you're watching us on Facebook, hit, hit the subscribe or follow button, whatever they got, but, but we use all of these. But my point being in bringing that up is that you know, The algorithm, how they distribute the content, everything else. You're not in charge of any of that. We spend out speaking, I'm speaking for myself mission matters. We spend, you know, tons of money building followings and all these different platforms and putting out content and creating processes and things like that, they change the algorithm tomorrow, you know, Instagram or otherwise. And now we're hitting maybe 10 percent of the people that actually opted in. With a quote unquote, follow or subscribe, depending where you're at. And now maybe 10 percent of the people that opted in for whatever reason are seeing the content. I'm like, man, like that was a lot of time spent to build Facebook, a bunch of people then bringing them to their platform. I remember when clubhouse came out, we brought out, we brought people onto their platform and showed them how to use it. Cause we were building there and I'm thinking, why did I spend all that time and money building their audience? I should have, I should have been more working on things. That, you know, we own like our podcast channel. That's not going to change our email, our email marketing. Like I own that subscriber in that email from the standpoint of they opted into it and if they open the email and they stay on the list and that means they want to continue being in that communication with me and algorithm change isn't necessarily going to change that, even though we'll talk about some deliverability things later, but but but that idea of it being an asset, I just feel like people don't. Always get that when we talk about cost and otherwise, when I are, when I acquire that email, assuming that person cares to continuing opening the email. And they of course opted in then the, the marketing for me to like, continue to send that email is like nothing compared to, let's just say, and again, I'm not against this, but a Facebook campaign or advertising campaign where once I stopped paying Facebook, guess what, what, what happens when I stopped paying Facebook, Scott, do they just keep on? Are they like, Oh, we'll just keep running it for you. Oh, they think it's adorable. Oh, so where do we, so how do people like, if they haven't gone down this route at all, like, where do they start? And what I'm talking about specifically is like with their email side of things. Cause let's just say right now they just got a person that it's like their job for like, you know, a couple of minutes a week or whatever, not a couple of minutes, but they normally it's like outsourced. Like you have like one person that's doing it. Maybe they're doing it right. Maybe they're not. Where do they start? Where did the people start? Where did the company start? I think that's, yeah. So it's, I always start with those for like, think about what your customer journey looks like, what your customer life cycle looks like, and then what are those first hand raise moments, right? So, you know, when you go to a site, Undoubtedly have seen on many sites. They have a pop up that comes up, say, Hey, give us your email address. We'll send you some sort of incentive, whether it's a discount or for ebook or whatever it might be. Right. Or even it's just, you know, Hey, we'd love to send you the podcast, you know, when it, when it releases, right. Boom, get, get on the list, you know, insiders, whatever it might be. Get people to that's one hand raised, right. Where they say, I'm willing to give you my information. In exchange for some value from you, if you're in e commerce, your next hand raise might be somebody who starts putting items in a cart, right? And they, they, they fill in a cart and then they get to the point where they enter their email address and they go, you know what? I'm either not ready or, you know, They get distracted or whatever it might be. You know, people abandon carts for any number of reasons. Some of them are, a lot of people are smart now and go, if I wait an hour, I might get a discount. And then of course your first hand raise could be a purchase, right? It could be a flat out purchase. I mean, that, that happens all the time. I mean, in previous lives, it's been how many people their first hand raise with us is through a form versus their first hand raise with us is through actually buying something. So. And then you have, so on those, what you want to do, I always say like, look at all the holes in the bucket and start filling the holes. So make sure you have what I call, you know, people will call welcome series for those people who sign up on site through the pop up, right? Make sure you have a cart abandoned program. I mean, if you're doing e commerce, you need cart abandoned in some shape or form. Even if it's just, Hey, you forgot something in your cart. Come back and finish, right? You don't have to, you don't have to. Cool. Do an offer right away. In fact, I encourage you not to, because people will game the system and then you're just losing, you know, margin. And then of course you have your post purchase, right? Your order confirmation. If you're shipping confirmation, if, if a purchase with you is a firsthand raise, you may have a version where you have kind of a welcome as well, right? Hey, we're glad you're here. Thank you for making a purchase. Here's people want to get over buyer's remorse. I mean, everybody does. I mean, I've certainly bought things and went, what did I just do? And thankfully Amazon's return policy is really good. Yeah, you know, yeah. So, I mean, those, those are the ones I always think about, like start there and then get some semblance of what I would call a broadcaster manual cadence going. Right. It doesn't have to be every day. It doesn't even have to be every week. If you can only manage once a month. Great. Ideally, you're doing at least twice a month because think about all the emails you receive and then think about all the emails that your subscribers receive and realize if you only mail once, you only have one chance to grab attention per month. Right. So, you know, so it really a take a crawl, walk, run approach. You don't need to, how many business lingo terms can I put in here? Do you don't need to boil the ocean? Right away, right? Like you gotta, you gotta build up in an increment, right? So like a welcome email could literally be one email to start. And then you get to, at some point, I'm going to expand to three or four, depending on the length of your buying cycle, card abandoned, start with one, then expand, you know, make sure order confirmation, shipping confirmation are set up at a minimum, but then you can do other things, you know, add on, but you don't feel like you have to build some, I was in higher ed years ago and we built out 120 email. Automation that went out over six years. You don't need to build that. You do not need to build that. We got there. So that you say, where do you start? That's where I start. So now, now that we, I wanted to kind of set the stage for this broader conversation with just some of the basics and the foundations for those that, and I know you can get, there's many follow ups to that and and we're, you know, Start we're scratching the surface. I want to throw a business one in there too, Scott, and how to approach that topic, but now how does now moving on to kind of the AI side of things, how is AI like working in the email landscape? Cause that's all we're hearing about. And I'm all these, I mean, speaking to emails, I'm getting all these different things and tools and stuff coming in my inbox, like from your vantage point and from your area, like how, how is AI playing into that? It's still very much in its infancy. Let's be fair. It's, I will say, you know, there's always the concern that marketers are going to lose their jobs and I don't think that's necessarily going to be true. I think that the marketers that do lose their jobs are the ones that don't embrace a. I. Yeah. So I think I saw an article literally an hour ago that Sam Altman came out and said that, you know, AGI, it's like the artificial general intelligence he thinks will be able to accomplish 95 percent of what marketers do in five years. Wow. Now, am I bullish on that time frame? No. But I think there's going to be with every year, there's going to be, you know, obviously incremental pieces that can be handled by AI right now. I think obviously you've got the chat GPTs of the world, the shocks, the Gemini's who can help with copy. There's a lot of these sort of public AI engines that can certainly help. I like to say they're great starters of content, right? Never just take what they write for you and go, good. Like, don't do that. But if you go, I don't know how to start this email or this article or these subject lines go, Hey, I need some ideas. It's I'm a former copywriter. It is great. It is a whole lot easier to edit and have things to spur inspiration than to look at a blank page and go, I'm going to start praying to all the writing gods. So there's value there. There's also, you know, there's like movable links, Da Vinci and some of the other ones that are. You're able to build your own, essentially build your own engine on a right and train it on your content, which is where I think we should. You need to go, right? Because it needs to be trained on. You need to be trained on how you talk. And there's a lot of input This human input, not, it's not just going to be human management. It's going to be human input, right? Cause I there's the AI, it's a garbage in garbage out. The AI is only as good as what it receives. So, and what it can learn on, because if it becomes self aware, we're all in trouble, but let's be fair. But I went to a conference a few months ago where one of the sessions was put on by a brand who built. In three months, which was amazing. They built this huge AI engine that they were able to then for black Friday email, send 750 versions of their black Friday message, because they train, they built all these content blocks and then train the AI on that content. And then said, now, based on what you know, on customer data and what we've put here, you build the emails in the way that makes the most sense for product recommendations and, but you know, other sorts of content delivery. And I think that's where we're going. You know, it's prompt engineering is going to become important. So not 10 subject lines about X, Y, Z, but like true full prompt engineering. And then in terms of email, it's really going to be about content blocks and go, okay, we're going to build. You know, and we do that now at a very high level with, you know, email template design and things of that sort where it's like, okay, we're going to build it. And it's going to be, you have 10 versions of, you have like a hero block and then a two column and then versions of two column and three column to then put in your content. The AI is going to draw on that and then actually put the content in. But again, we're still, so AI is going to have a huge A piece in the content delivery mechanism. And it's also going to have a big, and it's already, I think this is where it really started with like customer data platforms and some of the email service providers out there that have some CDP elements to it, audience data science. All, you know, sort of targeting and segmentation and, you know, next best channel. So not just email, but Hey, they don't really respond to email. Let's send them an SMS. Or if you have a mobile app, it's, Hey, let's do push and SMS or push and email or just email. Like that's, it's going to become where the AI. And I would always say with anything, and this is true in the best email marketers or testers, really good testers, you know, test your own assumptions versus what AI is telling you. And just see what gets better results, right? So that's, it's, like I said, still kind of in its infancy and there's a lot of excitement and I'm hoping at some point it gets small. I like to say it needs to get small enough for people to understand and to understand the practical uses of it and we're getting there, but we're not fully there yet. Yeah. What would you say, and I know you listed multiple uses in case scenarios there, but what would you say is the most I don't know if I'd say obtainable, but the most likely for people to get value out of kind of going down a rabbit hole now versus trying to eat the whole AI what's out there pie. And it could be copy. I mean, I don't want to put any words out there. Like what, what, what comes to mind when I asked that question? I think depending on what your tech stack is, there might be some immediate value on the. Audience intelligence side, I think, depending on what you're using copy for sure, right? Like I said, just breaking through writer's block, getting some different testing ideas, right? If you go, Hey, I've been writing these types of subject lines forever. I just need four different versions of it, right? 10 different versions. And, you know, there, there are some providers out there that also help with AI generated and they've been for several years, AI generated subject lines and things where they help you test and do all that stuff like that. I think that's where we've seen sort of the immediate value now and sort of what you can pick up tomorrow, right? Would be a chat GPT, maybe the paid version, right? Because there's more features in the paid version. But you know, that's if you like, say, Hey, I'm going to go dabble. I probably dabble in chat GPT before really trying to dabble into the audience intelligence. Hmm. And the audience intelligence side. Let's get a little let's like take us through. It could be, it could be something that you've done otherwise, or just kind of a case scenario. Let's get a little bit nerdy on it. Like, what's a possible use that you could see it working for now? Not the like in the future or something like that, like one day, but like, what's a possible use case scenario? I will be honest and say I haven't. Done it to the AI effect yet, but I could envision it and it may be probably as possible in some cases to do this now. But for example, one of, one of the more advanced programs we'd like to build is what we call next logical product, right? So you bought, I worked in a mattress company years ago and it was okay. I went to my data science team, my analytics team, and I said, give me everyone who purchased this mattress in their first purchase. And then what are the top four products. That were purchased in a second purchase. And then I built out an email series and this is more manual. Like I said, I can drive this right. And make it more automated and go, all right, I'm going to feature those four products in those emails and go, Hey, this is great. Thank you for purchasing. We'd love for you to Give you a little discount to come back and order some more. Here are some products we recommend. And you've seen that you've seen product recommendations. Product recommendations have really been a dynamic AI type driven thing. We just haven't called it AI until now. Let's be fair. I mean, big data, anybody who remembers the term big data, kind of sort of AI, right? So at least, at least where we're at with AI right now, right? Like, right, exactly. Yeah. So we've had blanket terms for a while, but that I could see the decisioning. And the product recommendations coming in and going much more rather than just sort of they purchased this, like they could factor in browse behavior, they can factor in, you know, maybe it's zip code and yeah, you know what we know about incomes in those zip codes, right? So it's like, there's a lot of different factors that the engine can ingest and make those decisions faster and more automated, which is where I think is going to go. What about timing? I'm just curious, like, like timing side of things of when to send otherwise, like, does that play a role in or a factor in it at all? I mean, send time optimization has been a thing for a few years now. I mean, probably closer to 10. I, my personal opinion is there's value if you're driving, like there's value in going, Oh, this person is active right now in their inbox. Right now, whether that's true or not, I mean, there's a lot of, it depends on a lot of signals and whether that's going to remain true with cookies and everything else, who knows. But it's also something that it can enable speed to market in terms of testing, right? Okay. I want you to send out every hour. for the next 12 hours. And then, you know, it's, it, it does it automatically for you. Like you could do those things. Yeah. I think it'll be interesting. And then it'll be able to ingest that and build your own same time optimization intelligence. Right. So there's again, kind of in its infancy. Yeah. But, you know, I think there's, I mean, I've done it where I'll give you an example of a more manual test we ran where, you know, we were sending it 6 a. m. forever. And I went, well, I'm going to test in the afternoon, late afternoon. It's a considered purchase. They may not want to do it first thing in the morning, They have time in the evening. Let's send in the evening. And so we sent in the evening for like three weeks. I sent it multiple cents. You know, another thing, don't ever just send a test once. Cause the, all you learn is what happened or didn't happen on it. Tuesday, March 5th at 1 p. m. Right. That's all you learn. If you only run it once, unless it's a total bomb, right? Like if it's a total bomb, but you know, don't ever trust good news until you've repeated it. But we ran that test for about three weeks and I looked back and I said, huh, opens are better, clicks are better. But conversions not interesting. So people were engaging, but they weren't purchasing and my KPI was purchase. So I went, well, I mean, we can, we can send in the afternoon, but it. shows me that morning is better for that kind of thing. And we're not talking like earth shatteringly better for opens and clicks, right? Yeah. It was like, you know, Hey, it was 30 percent here and it's 32%, right? You go like, all right, that's not huge. And our volume is big, was big enough. We were able to get some statistical significance out of it, but so, but those are the types of things I could see. Like I said, I think the speed of market Is going to get once you do the initial big build, right? The big build of the content blocks, the big build of all this stuff, there's going to be legwork upfront, but once you have that, the speed to market, to do other things, it's going to get exponentially faster. Yeah, I think it's going to be interesting to just the speed is going to be I, I can't wait to see as it evolves, but I do know there's also obviously like anything there's challenges and there's going to be updates and other things coming down the line. Like for sure. I want to jump around a little bit. So we've been hearing a little bit about the Google and, and Yahoo changing deliverability and otherwise. I mean, you're, you're my email guy. Like what's that all about? In some cases it's stuff that Gmail and Yahoo have been doing for a while. They're just making it public, like their spam complaint thresholds. Right. So. For example, and we're going to get a little technical here as technical as, as technical as I'm capable of doing. There are deliverability people that are much smarter than me. And you can feel free to reach out to me and I'll connect you. You know, it's point if you're sending to over 5, 000 people in Gmail per day, this will, for example, this will come into effect. They have a 0. 1 percent spam complete threshold. So if you hit that number, they start looking at you and going, what are you doing over there? When you hit, when you hit 0. 3 percent now, now keep in mind, this is over a set period of time. Like if you get one email and you send a bunch of email, they're not going to go, Oh my God, one email at 0. 3%. It's going to red flag you right away. It's when you start hitting 4 consistently that they start going, we're not going to deliver everything for you anymore. We're going to start blocking things. We're going to start doing this. You got to get your house in order. The, The, the sort of bigger piece that is what everybody's scrambling about right now. And my deliverability team has been doing a bunch of work around this because people go, Oh crap, it's here is D Mark. And don't ask me to tell you what the acronym means, but it's D M A R C. It's an authentication. Protocol that really what it does is it protects you from spoofing. So other people pretending to be you. So when you send out an email, Gmail will look for an SPF record, which, you know, there's three authentication protocols, SPF, DKIM, you may have heard of this domain keys and then DMARC. And what they're requiring now, DMARC wasn't required. But now it is. So we've been setting up DMARC for a lot of people. And really what it is, is it, because what happens when you send through like a MailChimp or through a Salesforce marketing cloud or whatever is you're delegating, you're essentially allowing those platforms to mail on your behalf. And the setups here, Tell the Gmails, Yahoos, AOLs. Yes, it still exists. You know, hot mails of the world that it is you sending this email. So what, what this does is, and then for DMARC in particular, you can set it to go like, all right, there's three levels. There's none, which is literally like a reporting only. I just want to see reports. There is a quarantine. So if it catches anything that isn't signed properly by you. It'll push it aside and let it sit for a bit. And then there's reject, which basically goes, if it isn't signed properly, just trash it and don't even throw it in spam. Just, just block it from the server altogether. So the minimum requirement right now is DMARC. It's like P equals none and everything else. Like you just have to get to a reporting level and it's ultimately a good thing. Because I heard a stat, I think it was last week that night that gmail blocks 99 percent of email traffic every day. So think about the amount of email you get and then basically multiply it by 100. Right. Like that you could be getting in terms of, of true spam. Right. So really it's a matter of, okay, we know it's you. We're going to let you through. And then of course you still have to factor in reputation and everything else and sort of your normal stuff. And it's like, it's like. You get past the bouncer for the first room in the tower, right? And then you have to get to the next bouncer. Like there's multiple bouncers in this scenario, but you even enter the building. You have to have these set up and then they start filtering into rooms. Well, Scott I, last question, you've been in the email game now 15 years, I think you said, plus what keeps you so passionate because talking to you right now? I mean, I'm a fan of email, but you're passionate. You're in there. Like, what keeps you so focused on email and so passionate about it? Like, like, why do you do what you do? I do what I do one, because it, it really works so selfishly. It feels great to do stuff that works, but it really is that combination of art and science, right? And I come from a copywriting background. I, you know, I was a very briefly a music major in college, you know, and so I have that sort of. You know, creative, artistic kind of background. And, and then I have the, yeah, but did it do anything? Did it work? And email because of, because it's first party data, because it's, it's just so direct and integral into that customer journey. You can see the fruits of your labor. Right. Yeah. You know, I, my early career, I was writing TV and radio ads and this is before the days of, I mean, Nielsen's always been kind of a, you know, quotation mark type thing, but this is long before the days of connected TV, CTV, right. Where you could track things and do stuff like that. So the only way I knew something worked is if immediately after it went live, they had a raise and a rise in foot traffic and sales. Yeah. Yeah. Yeah. Or just anecdotally, right? Like, Hey, somebody came in and said they loved the commercial. But when I got into email, it was, I can send out a newsletter and see immediately, okay, this many now opens are a little fuzzy right now, but I can see how many people clicked. I can see how many people clicked and then went and converted on site. Right. And you have your hands. I love it. Cause you have your hands in so many things. You enable the website to do great things and vice versa. Right. And then, like I said earlier, you, you, you own that data. So you can go to your other teams and be like, Hey, do you guys want some data? Cause I have some data and you know, you don't have to say that weirdly. Like, you know, you got the money, I got the stuff. Right. But, but it's just the efficiency too. And so there's just so many things to like about it. And I also, if you're not in the email marketing community and you do email, you should. Like there's an email geek Slack. There's the email experience committee over at the ANA, the American association of national advertisers, like the email community is amazing. It's filled with some amazing people. And it's one of the few places where you go, we're all competitors, but we all help each other. So, you know, from a purely personal standpoint, some of my best friends I've met through this industry, and we've actually never actually worked Together, but we're like really good friends. So that's what keeps me engaged, man. That's great. That's a great answer. And I can see it. It comes through in your, your passion for the way you talk about email. It came through in this interview. That being said, I know there's a, it's just really touched on so much today, and I know I'm sure that some that are watching are going to have more questions, more concerns, more thoughts, more, how do I get started? How do I figure out this email thing? Inbox army. How do people reach you and your team? Yeah. So, I mean, really easy inbox army. com. We, we chose the name because it was 12 characters or less and easy to remember. And, you know, it's that's, I mean, Hey, it works, right? If you want to find me, you can find me on LinkedIn. It's linkedin. com slash in slash Scott Cohen, 13, happy to connect with anybody and, you know, help out. You need help with your email. Come check us out. Fantastic. And for everybody that's watching, we'll put all that information in the show notes so that you can just click on the links and head right on over. And speaking of the audience, if this is your first time with mission matters or engaging in an episode, we're all about bringing out business owners, entrepreneurs, experts. Entertainers and having them share their mission. The reason behind their mission, you know, why do they do what they do? Like what gets them excited to get out there and to make a difference. If that's the type of content that sounds interesting or fun or exciting to you, we welcome you hit that subscribe button. We have many more mission based individuals coming up on the line and we don't want you to miss a thing. Scott, thank you so much again for coming on and Hey, I know I'm more educated on email and I'm sure my audience is as well. So thank you so much. Thanks Adam Email marketing strategy can benefit from AI, but is AI in the space overrated? In this episode,  Adam Torres and Scott Cohen, VP of Strategy & Marketing at Inbox Army, explore Inbox Army and the role of AI in email marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices Email marketing strategy can benefit from AI, but is AI in the space overrated? In this episode,  Adam Torres and Scott Cohen, VP of Strategy & Marketing at Inbox Army, explore Inbox Army and the role of AI in email marketing.


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]]> 2015 no Maturity Modeling for Growth What is every organization really looking for? In this episode,  Adam Torres and Nicholas Alter, Founder of Founder's Best Friend, explore marketing and achieving better outcomes for founders.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 10 Apr 2024 20:00:00 -0000 Maturity Modeling for Growth full Adam Torres What is every organization really looking for? In this episode,  Adam Torres and Nicholas Alter, Founder of Founder's Best Friend, explore marketing and achieving better outcomes for founders.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices What is every organization really looking for? In this episode,  Adam Torres and Nicholas Alter, Founder of Founder's Best Friend, explore marketing and achieving better outcomes for founders.

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]]> 1215 no Getting Your Brand to Stand Out in the Age of AI https://missionmatters.com/getting-your-brand-to-stand-out-in-the-age-of-ai/ Is it possible to get your brand to stand out in the age of AI produced content? In this episode,  Adam Torres and Tory Gray, Founder and CEO of Gray Dot Co, explore Gray Dot Co and the pros and cons of AI generated content. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 05 Apr 2024 19:00:00 -0000 Getting Your Brand to Stand Out in the Age of AI full Adam Torres Is it possible to get your brand to stand out in the age of AI produced content? In this episode,  Adam Torres and Tory Gray, Founder and CEO of Gray Dot Co, explore Gray Dot Co and the pros and cons of AI generated content. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Is it possible to get your brand to stand out in the age of AI produced content? In this episode,  Adam Torres and Tory Gray, Founder and CEO of Gray Dot Co, explore Gray Dot Co and the pros and cons of AI generated content.

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]]> 1548 no Lowering the Barrier of Entry for eCommerce Entrepreneurs https://missionmatters.com/lowering-the-barrier-of-entry-for-ecommerce-entrepreneurs/ Fulfillment, sourcing and marketing for eCommerce entrepreneurs can be challenging. In this episode,  Adam Torres and Seal Bin Han, CEO of Hook Holdings, explore Hook Holdings and how it helps eCommerce businesses thrive. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 25 Mar 2024 17:00:00 -0000 Lowering the Barrier of Entry for eCommerce Entrepreneurs full Adam Torres Fulfillment, sourcing and marketing for eCommerce entrepreneurs can be challenging. In this episode,  Adam Torres and Seal Bin Han, CEO of Hook Holdings, explore Hook Holdings and how it helps eCommerce businesses thrive. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fulfillment, sourcing and marketing for eCommerce entrepreneurs can be challenging. In this episode,  Adam Torres and Seal Bin Han, CEO of Hook Holdings, explore Hook Holdings and how it helps eCommerce businesses thrive.

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]]> 795 no The Future of AI in Journalism https://missionmatters.com/the-future-of-ai-in-journalism/ Can AI be used to create content while maintaining quality in journalism? In this episode,  Adam Torres and Von Raees, Founder & CEO of HeyWire AI, explore HeyWire AI and how it is using AI to assist in creating original content.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sat, 09 Mar 2024 15:00:00 -0000 The Future of AI in Journalism full Adam Torres Can AI be used to create content while maintaining quality in journalism? In this episode,  Adam Torres and Von Raees, Founder & CEO of HeyWire AI, explore HeyWire AI and how it is using AI to assist in creating original content.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Can AI be used to create content while maintaining quality in journalism? In this episode,  Adam Torres and Von Raees, Founder & CEO of HeyWire AI, explore HeyWire AI and how it is using AI to assist in creating original content.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1236 no Improving Success with Consumer Insight Why should businesses be gathering consumer insight? How can businesses gather consumer insight? In this episode,  Adam Torres and Justin Chen, Co-founder of PickFu, explore the PickFu story and the importance of gathering consumer insight.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 16 Feb 2024 16:00:00 -0000 Improving Success with Consumer Insight full Adam Torres Why should businesses be gathering consumer insight? How can businesses gather consumer insight? In this episode,  Adam Torres and Justin Chen, Co-founder of PickFu, explore the PickFu story and the importance of gathering consumer insight.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Why should businesses be gathering consumer insight? How can businesses gather consumer insight? In this episode,  Adam Torres and Justin Chen, Co-founder of PickFu, explore the PickFu story and the importance of gathering consumer insight.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 900 no Building the First Marketing OS for B2B https://missionmatters.com/building-the-first-marketing-os-for-b2b/ Metadata.io is the Marketing OS that aims to eliminate repetitive marketing tasks while improving performance at the same time. In this episode,  Adam Torres and Gil Allouche, Founder & CEO of Metadata.io, explore how Metadata reduces time spent on tactical execution for B2B marketers, allowing them more time to spend on high-value work like strategy and creativity.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 05 Feb 2024 16:00:00 -0000 Building the First Marketing OS for B2B full Adam Torres Metadata.io is the Marketing OS that aims to eliminate repetitive marketing tasks while improving performance at the same time. In this episode,  Adam Torres and Gil Allouche, Founder & CEO of Metadata.io, explore how Metadata reduces time spent on tactical execution for B2B marketers, allowing them more time to spend on high-value work like strategy and creativity.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Metadata.io is the Marketing OS that aims to eliminate repetitive marketing tasks while improving performance at the same time. In this episode,  Adam Torres and Gil Allouche, Founder & CEO of Metadata.io, explore how Metadata reduces time spent on tactical execution for B2B marketers, allowing them more time to spend on high-value work like strategy and creativity.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1131 no Navigating a Small Business in Times of Turmoil https://missionmatters.com/navigating-a-small-business-in-times-of-turmoil/ Running a virtual workforce, navigating covid, a recession and so much more are covered in this conversation. In this episode,  Adam Torres and Tony Barletta, Co-Owner and Managing Partner at The Nuvo Group, Inc., explore entrepreneurship and the upcoming microcap conference. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 23 Jan 2024 16:00:00 -0000 Navigating a Small Business in Times of Turmoil full Adam Torres Running a virtual workforce, navigating covid, a recession and so much more are covered in this conversation. In this episode,  Adam Torres and Tony Barletta, Co-Owner and Managing Partner at The Nuvo Group, Inc., explore entrepreneurship and the upcoming microcap conference. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Running a virtual workforce, navigating covid, a recession and so much more are covered in this conversation. In this episode,  Adam Torres and Tony Barletta, Co-Owner and Managing Partner at The Nuvo Group, Inc., explore entrepreneurship and the upcoming microcap conference.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 882 no Digital Marketing Changed the Way Public Companies Engage with Investors https://missionmatters.com/digital-marketing-changed-the-way-public-companies-engage-with-investors/ In today's challenging market for micro and small-cap companies, what should a company do to overcome the headwinds they face? In this episode,  Adam Torres and David Shapiro, CEO of B2i Digital, Inc., explore the micro and small-cap sectors and the digital marketing landscape.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 22 Jan 2024 18:00:00 -0000 Digital Marketing Changed the Way Public Companies Engage with Investors full Adam Torres In today's challenging market for micro and small-cap companies, what should a company do to overcome the headwinds they face? In this episode,  Adam Torres and David Shapiro, CEO of B2i Digital, Inc., explore the micro and small-cap sectors and the digital marketing landscape.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices In today's challenging market for micro and small-cap companies, what should a company do to overcome the headwinds they face? In this episode,  Adam Torres and David Shapiro, CEO of B2i Digital, Inc., explore the micro and small-cap sectors and the digital marketing landscape.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1093 no Behavioral Insight Agency Helps Brands Create Winning Strategies https://missionmatters.com/behavioral-insight-agency-helps-brands-create-winning-strategies/ The Irrational Agency is a behavioral insight agency that helps brands create winning retail strategies grounded on their in-depth research in consumer psychology. In this episode,  Adam Torres and Leigh Caldwell, Co-Founder of Irrational Agency, explore the Irrational Agency and how it uses behavioral science to help brands succeed. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up-to-date information on book releases and tour schedules.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 03 Jan 2024 13:00:00 -0000 Behavioral Insight Agency Helps Brands Create Winning Strategies full Adam Torres The Irrational Agency is a behavioral insight agency that helps brands create winning retail strategies grounded on their in-depth research in consumer psychology. In this episode,  Adam Torres and Leigh Caldwell, Co-Founder of Irrational Agency, explore the Irrational Agency and how it uses behavioral science to help brands succeed. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up-to-date information on book releases and tour schedules.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Adam Torres and Leigh Caldwell, Co-Founder of Irrational Agency, explore the Irrational Agency and how it uses behavioral science to help brands succeed.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up-to-date information on book releases and tour schedules.


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]]> 1122 no Tips for Launching a Successful Franchise https://missionmatters.com/tips-for-launching-a-successful-franchise/ Well defined and processes are needed to successfully launch and run a successful franchise. In this episode,  Adam Torres and Bryan Vielhauer, President of Decal Impressions, explore how Decal Impressions serves franchises along with Bryan’s new book,  Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 10, Edition 3).Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 30 Nov 2023 20:00:00 -0000 Tips for Launching a Successful Franchise full Adam Torres Well defined and processes are needed to successfully launch and run a successful franchise. In this episode,  Adam Torres and Bryan Vielhauer, President of Decal Impressions, explore how Decal Impressions serves franchises along with Bryan’s new book,  Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 10, Edition 3).Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Well defined and processes are needed to successfully launch and run a successful franchise. In this episode,  Adam Torres and Bryan Vielhauer, President of Decal Impressions, explore how Decal Impressions serves franchises along with Bryan’s new book,  Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 10, Edition 3).

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1317 no Workplace Transformation for the 21st Century https://missionmatters.com/workplace-transformation-for-the-21st-century/ JANSON Communications recently released a white paper, Workplace Transformation for the 21st Century. In this episode,  Adam Torres and Janet Chihocky, Founder & CEO at JANSON Communications, explore the new white paper while commemorating the 25th anniversary of JANSON Communications. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 21 Jul 2023 20:00:00 -0000 Workplace Transformation for the 21st Century full Adam Torres JANSON Communications recently released a white paper, Workplace Transformation for the 21st Century. In this episode,  Adam Torres and Janet Chihocky, Founder & CEO at JANSON Communications, explore the new white paper while commemorating the 25th anniversary of JANSON Communications. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices JANSON Communications recently released a white paper, Workplace Transformation for the 21st Century. In this episode,  Adam Torres and Janet Chihocky, Founder & CEO at JANSON Communications, explore the new white paper while commemorating the 25th anniversary of JANSON Communications.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1866 no How to Build and Protect a Franchise Brand Building a franchise brand that breaks through the noise is no easy feat. In this episode, Adam Torres interviewed Bryan Vielhauer, President of Decal Impressions. Explore what it takes to build a franchise brand and the book Bryan will be launching with Mission Matters.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/Support the show More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 01 Jun 2023 19:00:00 -0000 How to Build and Protect a Franchise Brand full Adam Torres Building a franchise brand that breaks through the noise is no easy feat. In this episode, Adam Torres interviewed Bryan Vielhauer, President of Decal Impressions. Explore what it takes to build a franchise brand and the book Bryan will be launching with Mission Matters.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/Support the show More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Building a franchise brand that breaks through the noise is no easy feat. In this episode, Adam Torres interviewed Bryan Vielhauer, President of Decal Impressions. Explore what it takes to build a franchise brand and the book Bryan will be launching with Mission Matters. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 1539 no Delivering a Great Enterprise Level Digital Customer Experience A great digital customer experience is crucial for many businesses. In this episode, Adam Torres interviewed Shamir Duverseau, Co-Founder & Managing Director at Smart Panda Labs. Explore what it takes to create an exceptional digital experience and the new book Shamir will be launching with Mission Matters. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.  Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ Support the show More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 25 May 2023 19:00:00 -0000 Delivering a Great Enterprise Level Digital Customer Experience full Adam Torres A great digital customer experience is crucial for many businesses. In this episode, Adam Torres interviewed Shamir Duverseau, Co-Founder & Managing Director at Smart Panda Labs. Explore what it takes to create an exceptional digital experience and the new book Shamir will be launching with Mission Matters. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.  Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ Support the show More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
A great digital customer experience is crucial for many businesses. In this episode, Adam Torres interviewed Shamir Duverseau, Co-Founder & Managing Director at Smart Panda Labs. Explore what it takes to create an exceptional digital experience and the new book Shamir will be launching with Mission Matters.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. 


Apply to be a guest on our podcast:
https://missionmatters.lpages.co/podcastguest/


Visit our website:
https://missionmatters.com/


Support the show


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 1849 no Benefits of Outsourcing Social Media Marketing Bright+CO is a full-service marketing and advertising agency serving businesses across the US. OrangeWIP is a national multi-media media company dedicated to serving founders and entrepreneurs at the local level. In this episode, Adam Torres interviewed Jennifer Sutton, CEO & Founder of BRIGHT+CO Marketers and OrangeWip. Explore social media marketing and the upcoming book Jennifer will be launching with Mission Matters. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/Support the show More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 18 May 2023 20:00:00 -0000 Benefits of Outsourcing Social Media Marketing full Adam Torres Bright+CO is a full-service marketing and advertising agency serving businesses across the US. OrangeWIP is a national multi-media media company dedicated to serving founders and entrepreneurs at the local level. In this episode, Adam Torres interviewed Jennifer Sutton, CEO & Founder of BRIGHT+CO Marketers and OrangeWip. Explore social media marketing and the upcoming book Jennifer will be launching with Mission Matters. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/Support the show More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Bright+CO is a full-service marketing and advertising agency serving businesses across the US. OrangeWIP is a national multi-media media company dedicated to serving founders and entrepreneurs at the local level. In this episode, Adam Torres interviewed Jennifer Sutton, CEO & Founder of BRIGHT+CO Marketers and OrangeWip. Explore social media marketing and the upcoming book Jennifer will be launching with Mission Matters.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

Support the show


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2657 no Creating Long Term Business Relationships https://missionmatters.com/creating-long-term-business-relationships/ Creating long term relationships is key to growing a successful business.In this episode,  Adam Torres and Darren Prince, Founder of Prince Marketing Group and Author of Aiming High, explore Darren’s new book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 7, Edition 8).Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 24 Mar 2023 20:00:00 -0000 Creating Long Term Business Relationships full Adam Torres Creating long term relationships is key to growing a successful business.In this episode,  Adam Torres and Darren Prince, Founder of Prince Marketing Group and Author of Aiming High, explore Darren’s new book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 7, Edition 8).Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Creating long term relationships is key to growing a successful business.In this episode,  Adam Torres and Darren Prince, Founder of Prince Marketing Group and Author of Aiming High, explore Darren’s new book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 7, Edition 8).

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/


Visit our website:

https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 1403 no Building Apps for Businesses https://missionmatters.com/building-apps-for-businesses/ HarperDB is a fast distributed database platform for developers looking to quickly build apps while saving companies money. In this episode,  Adam Torres and Jaxon Repp, Field CTO at HarperDB, explore how HarperDB helps software development teams succeed.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 24 Feb 2023 16:00:00 -0000 Building Apps for Businesses full Adam Torres HarperDB is a fast distributed database platform for developers looking to quickly build apps while saving companies money. In this episode,  Adam Torres and Jaxon Repp, Field CTO at HarperDB, explore how HarperDB helps software development teams succeed.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices HarperDB is a fast distributed database platform for developers looking to quickly build apps while saving companies money. In this episode,  Adam Torres and Jaxon Repp, Field CTO at HarperDB, explore how HarperDB helps software development teams succeed.   

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/


Visit our website:

https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 1136 no eCommerce SMS Marketing for Small Business https://missionmatters.com/ecommerce-sms-marketing-for-small-business/ E2 Agency specializes in eCommerce email and SMS marketing. In this episode,  Adam Torres and Jason K Williamson, Founder of E2 Agency, explore how E2 Agency is helping Shopify merchants maximize their existing traffic & explode their profits with retention marketing.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 24 Feb 2023 15:00:00 -0000 eCommerce SMS Marketing for Small Business full Adam Torres E2 Agency specializes in eCommerce email and SMS marketing. In this episode,  Adam Torres and Jason K Williamson, Founder of E2 Agency, explore how E2 Agency is helping Shopify merchants maximize their existing traffic & explode their profits with retention marketing.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices E2 Agency specializes in eCommerce email and SMS marketing. In this episode,  Adam Torres and Jason K Williamson, Founder of E2 Agency, explore how E2 Agency is helping Shopify merchants maximize their existing traffic & explode their profits with retention marketing.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be a guest on our podcast:

https://missionmatters.lpages.co/podcastguest/


Visit our website:

https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1092 no Promoting Mental Health in the Workplace with Myntillae Nash Mental health in the workplace for entrepreneurs is a topic that is often overlooked. In this episode, Adam Torres interviewed Myntillae Nash, Founder & Product Designer at Myntifresh Designs. Explore mental health in the workplace and how entrepreneurs can design a healthy sustainable life that meets their needs.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 27 Jan 2023 19:00:00 -0000 Promoting Mental Health in the Workplace with Myntillae Nash full Adam Torres Mental health in the workplace for entrepreneurs is a topic that is often overlooked. In this episode, Adam Torres interviewed Myntillae Nash, Founder & Product Designer at Myntifresh Designs. Explore mental health in the workplace and how entrepreneurs can design a healthy sustainable life that meets their needs.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mental health in the workplace for entrepreneurs is a topic that is often overlooked. In this episode, Adam Torres interviewed Myntillae Nash, Founder & Product Designer at Myntifresh Designs. Explore mental health in the workplace and how entrepreneurs can design a healthy sustainable life that meets their needs.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2103 no The Amazon Effect: How Ecommerce has Disrupted Your Business New book alert! In this episode, Adam Torres interviewed Rick West, CEO & Co-Founder of Field Agent. Explore Rick's new book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 7, Edition 10).Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 28 Dec 2022 18:00:00 -0000 The Amazon Effect: How Ecommerce has Disrupted Your Business full Adam Torres New book alert! In this episode, Adam Torres interviewed Rick West, CEO & Co-Founder of Field Agent. Explore Rick's new book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 7, Edition 10).Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices New book alert! In this episode, Adam Torres interviewed Rick West, CEO & Co-Founder of Field Agent. Explore Rick's new book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 7, Edition 10).

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2096 no How to Create Amazing (Digital) Customer Journeys New book alert! In this episode,  Adam Torres interviewed Joanna Pineda, Founder, CEO and Chief Troublemaker at Matrix Group International. Explore Joanna’s new book, Mission Matters Business Leaders Volume 7. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 15 Dec 2022 21:00:00 -0000 How to Create Amazing (Digital) Customer Journeys full Adam Torres New book alert! In this episode,  Adam Torres interviewed Joanna Pineda, Founder, CEO and Chief Troublemaker at Matrix Group International. Explore Joanna’s new book, Mission Matters Business Leaders Volume 7. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices New book alert! In this episode,  Adam Torres interviewed Joanna Pineda, Founder, CEO and Chief Troublemaker at Matrix Group International. Explore Joanna’s new book, Mission Matters Business Leaders Volume 7.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2013 no A New Way to Do Sales https://missionmatters.com/a-new-way-to-do-sales/ New book alert! In this episode,  Adam Torres and Dave Tear, Owner and Sales Coach at Sales Coaches’ Corner, explore Dave’s new book, Mission Matters Business Leaders Edition Volume 7, Edition 14.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 13 Dec 2022 23:00:00 -0000 A New Way to Do Sales full Adam Torres New book alert! In this episode,  Adam Torres and Dave Tear, Owner and Sales Coach at Sales Coaches’ Corner, explore Dave’s new book, Mission Matters Business Leaders Edition Volume 7, Edition 14.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices New book alert! In this episode,  Adam Torres and Dave Tear, Owner and Sales Coach at Sales Coaches’ Corner, explore Dave’s new book, Mission Matters Business Leaders Edition Volume 7, Edition 14.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 1976 no Chris Stiner, Senior Executive of Account Services at Media Culture, Interviewed by Adam Torres. Chris Stiner on Helping Businesses Grow Through TV Advertising and Connected TV. Austin-based business leader Chris Stiner, Senior Executive of Account Services at Media Culture, was interviewed by leading LA-based podcaster Adam Torres of Mission Matters Business Podcast on the topic of business growth through traditional and connected TV advertising. Chris Stiner’s mission is to create a space where his clients can thrive and exceed their goals. In this episode, he talks about what Media Culture is doing to provide flexible media support to budding and established brands alike. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 07 Dec 2022 17:00:00 -0000 Chris Stiner, Senior Executive of Account Services at Media Culture, Interviewed by Adam Torres. full Adam Torres Chris Stiner on Helping Businesses Grow Through TV Advertising and Connected TV. Austin-based business leader Chris Stiner, Senior Executive of Account Services at Media Culture, was interviewed by leading LA-based podcaster Adam Torres of Mission Matters Business Podcast on the topic of business growth through traditional and connected TV advertising. Chris Stiner’s mission is to create a space where his clients can thrive and exceed their goals. In this episode, he talks about what Media Culture is doing to provide flexible media support to budding and established brands alike. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Chris Stiner on Helping Businesses Grow Through TV Advertising and Connected TV. Austin-based business leader Chris Stiner, Senior Executive of Account Services at Media Culture, was interviewed by leading LA-based podcaster Adam Torres of Mission Matters Business Podcast on the topic of business growth through traditional and connected TV advertising. Chris Stiner’s mission is to create a space where his clients can thrive and exceed their goals. In this episode, he talks about what Media Culture is doing to provide flexible media support to budding and established brands alike.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1865 no Tapping into the $100 Billion Dollar Trade Show Industry The trade show industry is responsible for $100 billion dollars in national GDP plus billions more in support of the travel, hotel, tourism and restaurant industries nationwide. In this episode,  Adam Torres and Theron Whitney, Vice President, Co-owner at Xibeo, explore current trends in the trade show industry and how Xibeo is helping businesses tap into this market.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 15 Nov 2022 22:00:00 -0000 Tapping into the $100 Billion Dollar Trade Show Industry full Adam Torres The trade show industry is responsible for $100 billion dollars in national GDP plus billions more in support of the travel, hotel, tourism and restaurant industries nationwide. In this episode,  Adam Torres and Theron Whitney, Vice President, Co-owner at Xibeo, explore current trends in the trade show industry and how Xibeo is helping businesses tap into this market.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The trade show industry is responsible for $100 billion dollars in national GDP plus billions more in support of the travel, hotel, tourism and restaurant industries nationwide. In this episode,  Adam Torres and Theron Whitney, Vice President, Co-owner at Xibeo, explore current trends in the trade show industry and how Xibeo is helping businesses tap into this market.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1353 no Author Fred Joyal Releases Superbold: From Under-Confident to Charismatic in 90 Days https://missionmatters.com/author-fred-joyal-releases-superbold-from-under-confident-to-charismatic-in-90-days/ New book alert! In this episode,  Adam Torres and Fred Joyal, CEO of TruBlu Social Smiles, explore Fred's book Superbold: From Under-Confident to Charismatic in 90 Days. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 21 Oct 2022 17:00:00 -0000 Author Fred Joyal Releases Superbold: From Under-Confident to Charismatic in 90 Days full Adam Torres New book alert! In this episode,  Adam Torres and Fred Joyal, CEO of TruBlu Social Smiles, explore Fred's book Superbold: From Under-Confident to Charismatic in 90 Days. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices New book alert! In this episode,  Adam Torres and Fred Joyal, CEO of TruBlu Social Smiles, explore Fred's book Superbold: From Under-Confident to Charismatic in 90 Days.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 952 no Link-building for Small Businesses with Jolly SEO https://missionmatters.com/link-building-for-small-businesses-with-jolly-seo/ Jolly SEO is a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. In this episode,  Adam Torres and Morgan Taylor, Co-Founder of Jolly SEO, explore the Jolly SEO story and how it helps clients in getting high DR backlinks from leading publications.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 21 Oct 2022 14:00:00 -0000 Link-building for Small Businesses with Jolly SEO full Adam Torres Jolly SEO is a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. In this episode,  Adam Torres and Morgan Taylor, Co-Founder of Jolly SEO, explore the Jolly SEO story and how it helps clients in getting high DR backlinks from leading publications.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Jolly SEO is a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. In this episode,  Adam Torres and Morgan Taylor, Co-Founder of Jolly SEO, explore the Jolly SEO story and how it helps clients in getting high DR backlinks from leading publications. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1071 no Social Media Marketing for Small Businesses https://missionmatters.com/social-media-marketing-for-small-businesses/ Social-Hire is a social media marketing agency that helps businesses turn social media into a consistent source of leads and sales. In this episode,  Adam Torres and Tony Restell, Founder of Social-Hire.com, explore how Social-Hire.com is helping clients grow their businesses using social media.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 07 Oct 2022 14:00:00 -0000 Social Media Marketing for Small Businesses full Adam Torres Social-Hire is a social media marketing agency that helps businesses turn social media into a consistent source of leads and sales. In this episode,  Adam Torres and Tony Restell, Founder of Social-Hire.com, explore how Social-Hire.com is helping clients grow their businesses using social media.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Social-Hire is a social media marketing agency that helps businesses turn social media into a consistent source of leads and sales. In this episode,  Adam Torres and Tony Restell, Founder of Social-Hire.com, explore how Social-Hire.com is helping clients grow their businesses using social media.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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]]> 961 no Helping Nonprofits Raise Funds Through Auctions https://missionmatters.com/helping-nonprofits-raise-funds-through-auctions/ Nonprofits are often looking for ways to engage with their donor base and provide value. In this episode,  Adam Torres and Kelly Russell, Benefit Auctioneer, Fundraising Host and Consultant of Artisan Auctions, explore how nonprofits can raise money through auctions to achieve their fundraising goals.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 03 Oct 2022 16:00:00 -0000 Helping Nonprofits Raise Funds Through Auctions full Adam Torres Nonprofits are often looking for ways to engage with their donor base and provide value. In this episode,  Adam Torres and Kelly Russell, Benefit Auctioneer, Fundraising Host and Consultant of Artisan Auctions, explore how nonprofits can raise money through auctions to achieve their fundraising goals.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Nonprofits are often looking for ways to engage with their donor base and provide value. In this episode,  Adam Torres and Kelly Russell, Benefit Auctioneer, Fundraising Host and Consultant of Artisan Auctions, explore how nonprofits can raise money through auctions to achieve their fundraising goals.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be a guest on our podcast:
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Visit our website:
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]]> 940 no Draft.dev Sits at the Intersection of Software Engineering and Writing https://missionmatters.com/draft-dev-sits-at-the-intersection-of-software-engineering-and-writing/ Draft.dev provides high-quality, technical content that resonates with software developers. In this episode,  Adam Torres and Karl Hughes, Founder & CEO of Draft.dev, explore the Draft.dev story and how to create marketing content aimed at software engineers or technical audiences.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 22 Sep 2022 16:00:00 -0000 Draft.dev Sits at the Intersection of Software Engineering and Writing full Adam Torres Draft.dev provides high-quality, technical content that resonates with software developers. In this episode,  Adam Torres and Karl Hughes, Founder & CEO of Draft.dev, explore the Draft.dev story and how to create marketing content aimed at software engineers or technical audiences.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Draft.dev provides high-quality, technical content that resonates with software developers. In this episode,  Adam Torres and Karl Hughes, Founder & CEO of Draft.dev, explore the Draft.dev story and how to create marketing content aimed at software engineers or technical audiences.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 914 no Joseph Catania Writes about Business Strategy in Mission Matters Book New book alert! In this episode,  Adam Torres and Joseph Catania, CEO & Founder of Catania Media Consultants, explore Joseph’s recent release with Mission Matters. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 31 Aug 2022 18:00:00 -0000 Joseph Catania Writes about Business Strategy in Mission Matters Book full Adam Torres New book alert! In this episode,  Adam Torres and Joseph Catania, CEO & Founder of Catania Media Consultants, explore Joseph’s recent release with Mission Matters. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices New book alert! In this episode,  Adam Torres and Joseph Catania, CEO & Founder of Catania Media Consultants, explore Joseph’s recent release with Mission Matters.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 1965 no J. Ross Talks About Raising Communities with Art and Music https://missionmatters.com/j-ross-talks-about-raising-communities-with-art-and-music/ Jamie Ross, Outreach and Marketing Executive at Innervoice Media, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. J. Ross shares how Innervoice Media motivates creative people to use art and music for community advocacy in Auburn, California. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 02 Aug 2022 14:00:00 -0000 J. Ross Talks About Raising Communities with Art and Music full Adam Torres Jamie Ross, Outreach and Marketing Executive at Innervoice Media, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. J. Ross shares how Innervoice Media motivates creative people to use art and music for community advocacy in Auburn, California. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Jamie Ross, Outreach and Marketing Executive at Innervoice Media, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. J. Ross shares how Innervoice Media motivates creative people to use art and music for community advocacy in Auburn, California.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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]]> 2102 no Creating Amazing Customer Journeys https://missionmatters.com/creating-amazing-customer-journeys/ New book alert! In this episode,  Adam Torres and Joanna Pineda, Founder, CEO and Chief Troublemaker at Matrix Group International, explore creating amazing customer journeys and the new book Joanna will be releasing with Mission Matters. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 01 Aug 2022 18:00:00 -0000 Creating Amazing Customer Journeys full Adam Torres New book alert! In this episode,  Adam Torres and Joanna Pineda, Founder, CEO and Chief Troublemaker at Matrix Group International, explore creating amazing customer journeys and the new book Joanna will be releasing with Mission Matters. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices New book alert! In this episode,  Adam Torres and Joanna Pineda, Founder, CEO and Chief Troublemaker at Matrix Group International, explore creating amazing customer journeys and the new book Joanna will be releasing with Mission Matters.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 1846 no Darren Prince to Follow Up Best Selling Release of “Aiming High” with New Book https://missionmatters.com/darren-prince-to-follow-up-best-selling-release-of-aiming-high-with-new-book/ Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top, takes the reader on a journey of Darren’s life as an agent to an addict and through recovery. In this episode,  Adam Torres and Darren Prince, Founder of Prince Marketing Group and author of Aiming High, explore Aiming High and the upcoming book Darren will release with Mission Matters which focuses on the importance of personal relationships to exceed your business goals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 18 Jul 2022 13:00:00 -0000 Darren Prince to Follow Up Best Selling Release of “Aiming High” with New Book full Adam Torres Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top, takes the reader on a journey of Darren’s life as an agent to an addict and through recovery. In this episode,  Adam Torres and Darren Prince, Founder of Prince Marketing Group and author of Aiming High, explore Aiming High and the upcoming book Darren will release with Mission Matters which focuses on the importance of personal relationships to exceed your business goals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Adam Torres and Darren Prince, Founder of Prince Marketing Group and author of Aiming High, explore Aiming High and the upcoming book Darren will release with Mission Matters which focuses on the importance of personal relationships to exceed your business goals.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 1668 no Authors David Feldman Launches "Small By Design: The Entrepreneur’s Guide For Growing Big While Staying Small" https://missionmatters.com/authors-david-feldman-launches-small-by-design-the-entrepreneurs-guide-for-growing-big-while-staying-small/ New book alert! In this episode,  Adam Torres and David Feldman, Founder and Director of Strategy at 3 Owl, explore David's new book Small By Design: The Entrepreneur’s Guide For Growing Big While Staying Small."Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 29 Jun 2022 16:00:00 -0000 Authors David Feldman Launches "Small By Design: The Entrepreneur’s Guide For Growing Big While Staying Small" full Adam Torres New book alert! In this episode,  Adam Torres and David Feldman, Founder and Director of Strategy at 3 Owl, explore David's new book Small By Design: The Entrepreneur’s Guide For Growing Big While Staying Small."Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices New book alert! In this episode,  Adam Torres and David Feldman, Founder and Director of Strategy at 3 Owl, explore David's new book Small By Design: The Entrepreneur’s Guide For Growing Big While Staying Small."

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 852 no Discovering Your Best Self Identity (BSI) https://missionmatters.com/discovering-your-best-self-identity-bsi/ Discovering your Best Self Identity (BSI) can help you live a full life.  In this episode,  Adam Torres and Glen T. Campbell, Founder and CEO of BSI Method, explore the BSI Method and how it can help C-suite executives get clarity, focus, and certainty about their best self so they can lead fulfilling and prosperous lives. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 29 Jun 2022 16:00:00 -0000 Discovering Your Best Self Identity (BSI) full Adam Torres Discovering your Best Self Identity (BSI) can help you live a full life.  In this episode,  Adam Torres and Glen T. Campbell, Founder and CEO of BSI Method, explore the BSI Method and how it can help C-suite executives get clarity, focus, and certainty about their best self so they can lead fulfilling and prosperous lives. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Discovering your Best Self Identity (BSI) can help you live a full life.  In this episode,  Adam Torres and Glen T. Campbell, Founder and CEO of BSI Method, explore the BSI Method and how it can help C-suite executives get clarity, focus, and certainty about their best self so they can lead fulfilling and prosperous lives.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1092 no Exploring the Medical & Law Firm Marketing Landscapes https://missionmatters.com/exploring-the-medical-law-firm-marketing-landscapes/ Marketing for law firms and medical professionals can be challenging. However, with the right team, success is possible. In this episode,  Adam Torres and Joseph Catania, CEO & Founder of Catania Media Consultants, explore what it takes to stand out from the crowd of medical and law professionals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 17 Jun 2022 17:00:00 -0000 Exploring the Medical & Law Firm Marketing Landscapes full Adam Torres Marketing for law firms and medical professionals can be challenging. However, with the right team, success is possible. In this episode,  Adam Torres and Joseph Catania, CEO & Founder of Catania Media Consultants, explore what it takes to stand out from the crowd of medical and law professionals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Marketing for law firms and medical professionals can be challenging. However, with the right team, success is possible. In this episode,  Adam Torres and Joseph Catania, CEO & Founder of Catania Media Consultants, explore what it takes to stand out from the crowd of medical and law professionals.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 1435 no The Practical Advice to Set-up a Successful Chatbot that Your Customers Actually Appreciate There’s endless examples of chatbots failing miserably. ChatBots have been adopted by so many companies because they cut costs, but oftentimes these interactions don’t solve the customer’s problem or eventually get passed to a human, which can create a negative image of the company, with a significant number of users not returning as a result. In this episode,  Adam Torres and Eliav Cohen, Founder of The Bot Lab, explore what executives need to know when it comes to deploying chatbots successfully.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 28 Apr 2022 17:00:00 -0000 The Practical Advice to Set-up a Successful Chatbot that Your Customers Actually Appreciate full Adam Torres There’s endless examples of chatbots failing miserably. ChatBots have been adopted by so many companies because they cut costs, but oftentimes these interactions don’t solve the customer’s problem or eventually get passed to a human, which can create a negative image of the company, with a significant number of users not returning as a result. In this episode,  Adam Torres and Eliav Cohen, Founder of The Bot Lab, explore what executives need to know when it comes to deploying chatbots successfully.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices There’s endless examples of chatbots failing miserably. ChatBots have been adopted by so many companies because they cut costs, but oftentimes these interactions don’t solve the customer’s problem or eventually get passed to a human, which can create a negative image of the company, with a significant number of users not returning as a result. In this episode,  Adam Torres and Eliav Cohen, Founder of The Bot Lab, explore what executives need to know when it comes to deploying chatbots successfully.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 1337 no How to Maximize Your Organization's Impact Utilizing the Latest Digital Trends, Tools, and Tricks Carter & Custer is a digital marketing agency that specializes in amplifying the online influence of nonprofits and change makers so they can have a greater impact on the world. In this episode,  Adam Torres and Jim Carter III, Founder & CEO of Carter & Custer, explore digital marketing and how organizations can optimize their efforts.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 27 Apr 2022 16:00:00 -0000 How to Maximize Your Organization's Impact Utilizing the Latest Digital Trends, Tools, and Tricks full Adam Torres Carter & Custer is a digital marketing agency that specializes in amplifying the online influence of nonprofits and change makers so they can have a greater impact on the world. In this episode,  Adam Torres and Jim Carter III, Founder & CEO of Carter & Custer, explore digital marketing and how organizations can optimize their efforts.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Carter & Custer is a digital marketing agency that specializes in amplifying the online influence of nonprofits and change makers so they can have a greater impact on the world. In this episode,  Adam Torres and Jim Carter III, Founder & CEO of Carter & Custer, explore digital marketing and how organizations can optimize their efforts.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 947 no Effectively Connecting with Your Best Clients and Prospects in Today’s World https://missionmatters.com/effectively-connecting-with-your-best-clients-and-prospects-in-todays-world/ Developing the Next Leaders builds learning development and training programs. In this episode,  Adam Torres and Colin Lake, President and Founder of Developing the Next Leaders, explore the sales process and what business leaders need to know.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 26 Apr 2022 16:00:00 -0000 Effectively Connecting with Your Best Clients and Prospects in Today’s World full Adam Torres Developing the Next Leaders builds learning development and training programs. In this episode,  Adam Torres and Colin Lake, President and Founder of Developing the Next Leaders, explore the sales process and what business leaders need to know.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Developing the Next Leaders builds learning development and training programs. In this episode,  Adam Torres and Colin Lake, President and Founder of Developing the Next Leaders, explore the sales process and what business leaders need to know.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1081 no How Small Improvements Can Increase Your Website Revenue https://missionmatters.com/how-small-improvements-can-increase-your-website-revenue/ High Level Marketing is a marketing agency focused on optimizing websites for B2C companies. In this episode,  Adam Torres and Wesley Mathews, Co-Founder & Chief Growth Officer at High Level Marketing, discuss how companies can increase their revenue generated from website traffic.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 22 Apr 2022 17:00:00 -0000 How Small Improvements Can Increase Your Website Revenue full Adam Torres High Level Marketing is a marketing agency focused on optimizing websites for B2C companies. In this episode,  Adam Torres and Wesley Mathews, Co-Founder & Chief Growth Officer at High Level Marketing, discuss how companies can increase their revenue generated from website traffic.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices High Level Marketing is a marketing agency focused on optimizing websites for B2C companies. In this episode,  Adam Torres and Wesley Mathews, Co-Founder & Chief Growth Officer at High Level Marketing, discuss how companies can increase their revenue generated from website traffic.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

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]]> 1235 no Michael Laps Talks About Using Data to Generate Better Marketing Results https://missionmatters.com/michael-laps-talks-about-using-data-to-generate-better-marketing-results/ Michael Laps, Co-Founder & Strategy Director at Yoghurt Digital, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. Michael Laps shares how Yoghurt Digital is helping companies make informed marketing decisions with the help of marketing data Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 21 Apr 2022 20:00:00 -0000 Michael Laps Talks About Using Data to Generate Better Marketing Results full Adam Torres Michael Laps, Co-Founder & Strategy Director at Yoghurt Digital, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. Michael Laps shares how Yoghurt Digital is helping companies make informed marketing decisions with the help of marketing data Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Michael Laps, Co-Founder & Strategy Director at Yoghurt Digital, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. Michael Laps shares how Yoghurt Digital is helping companies make informed marketing decisions with the help of marketing data

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 2021 no Mark Gorman Discusses Ad Spend Optimization and Digitization Mark Gorman, CEO of Matrix Solutions, was interviewed by Adam Torres of Mission Matters Marketing Podcast. Mark Gorman uses his extensive experience in the private equity and alternative asset markets to focus on transactional, analytical, and marketing practices. Noting that 50 percent of ad revenue goes to Google, Facebook, and Amazon today, his media company’s mission is to help clients monetize their ad inventory, developing better content that efficiently and effectively entertains and informs their audiences.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 13 Apr 2022 19:00:00 -0000 Mark Gorman Discusses Ad Spend Optimization and Digitization full Adam Torres Mark Gorman, CEO of Matrix Solutions, was interviewed by Adam Torres of Mission Matters Marketing Podcast. Mark Gorman uses his extensive experience in the private equity and alternative asset markets to focus on transactional, analytical, and marketing practices. Noting that 50 percent of ad revenue goes to Google, Facebook, and Amazon today, his media company’s mission is to help clients monetize their ad inventory, developing better content that efficiently and effectively entertains and informs their audiences.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mark Gorman, CEO of Matrix Solutions, was interviewed by Adam Torres of Mission Matters Marketing Podcast. Mark Gorman uses his extensive experience in the private equity and alternative asset markets to focus on transactional, analytical, and marketing practices. Noting that 50 percent of ad revenue goes to Google, Facebook, and Amazon today, his media company’s mission is to help clients monetize their ad inventory, developing better content that efficiently and effectively entertains and informs their audiences. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 2058 no The "Hidden Gem" of Marketing with Jodi Krangle https://missionmatters.com/the-hidden-gem-of-marketing-with-jodi-krangle/ Using audio is one of the best ways brands can separate themselves from the competition.  In this episode,  Adam Torres and Jodi Krangle, Voice Over Actor at Piece of Cake Voiceovers & Vocals and Host of The Audio Branding Podcast, explore how audio can help businesses make a deeper connection with their audience.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 17 Mar 2022 13:00:00 -0000 The "Hidden Gem" of Marketing with Jodi Krangle full Adam Torres Using audio is one of the best ways brands can separate themselves from the competition.  In this episode,  Adam Torres and Jodi Krangle, Voice Over Actor at Piece of Cake Voiceovers & Vocals and Host of The Audio Branding Podcast, explore how audio can help businesses make a deeper connection with their audience.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Using audio is one of the best ways brands can separate themselves from the competition.  In this episode,  Adam Torres and Jodi Krangle, Voice Over Actor at Piece of Cake Voiceovers & Vocals and Host of The Audio Branding Podcast, explore how audio can help businesses make a deeper connection with their audience.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 1051 no Billy Boughey Talks About Elevating the Art of Event Planning https://missionmatters.com/billy-boughey-talks-about-elevating-the-art-of-event-planning/ Billy Boughey, Founder and President of Elevate Experiences, was interviewed by Adam Torres on Mission Matters Marketing Podcast. Business event planner Billy Boughey talks with Mission Matters about leading Elevate Experiences and shares his techniques to make virtual events more engaging. He also discusses his first book and the inspiration behind it.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 16 Feb 2022 17:00:00 -0000 Billy Boughey Talks About Elevating the Art of Event Planning full Adam Torres Billy Boughey, Founder and President of Elevate Experiences, was interviewed by Adam Torres on Mission Matters Marketing Podcast. Business event planner Billy Boughey talks with Mission Matters about leading Elevate Experiences and shares his techniques to make virtual events more engaging. He also discusses his first book and the inspiration behind it.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Billy Boughey, Founder and President of Elevate Experiences, was interviewed by Adam Torres on Mission Matters Marketing Podcast. Business event planner Billy Boughey talks with Mission Matters about leading Elevate Experiences and shares his techniques to make virtual events more engaging. He also discusses his first book and the inspiration behind it. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 2244 no Jenny Woldt on the Importance of Making Websites Accessible https://missionmatters.com/jenny-woldt-on-the-importance-of-making-websites-accessible/ Jenny Woldt, Founder & President of Splash Box Marketing, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. In a recent interview with Adam Torres, Jenny Woldt discusses how Splash Box Marketing is making the web more accessible for the hard of sight community by partnering with clients on ADA Compliance and 508 Remediation reviews and more.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 10 Feb 2022 16:00:00 -0000 Jenny Woldt on the Importance of Making Websites Accessible full Adam Torres Jenny Woldt, Founder & President of Splash Box Marketing, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. In a recent interview with Adam Torres, Jenny Woldt discusses how Splash Box Marketing is making the web more accessible for the hard of sight community by partnering with clients on ADA Compliance and 508 Remediation reviews and more.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Jenny Woldt, Founder & President of Splash Box Marketing, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. In a recent interview with Adam Torres, Jenny Woldt discusses how Splash Box Marketing is making the web more accessible for the hard of sight community by partnering with clients on ADA Compliance and 508 Remediation reviews and more. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 1383 no Ellen Didier Shares Marketing Strategies for B2B Companies https://missionmatters.com/ellen-didier-shares-marketing-strategies-for-b2b-companies/ Ellen Didier, Founder and President of Red Sage Communications, Inc., was interviewed by Adam Torres on Mission Matters Marketing Podcast. In this interview, marketer Ellen Didier talks with Mission Matters about the importance of using advanced integrated marketing approaches that support business goals and generate leads.. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 27 Jan 2022 18:00:00 -0000 Ellen Didier Shares Marketing Strategies for B2B Companies full Adam Torres Ellen Didier, Founder and President of Red Sage Communications, Inc., was interviewed by Adam Torres on Mission Matters Marketing Podcast. In this interview, marketer Ellen Didier talks with Mission Matters about the importance of using advanced integrated marketing approaches that support business goals and generate leads.. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Ellen Didier, Founder and President of Red Sage Communications, Inc., was interviewed by Adam Torres on Mission Matters Marketing Podcast. In this interview, marketer Ellen Didier talks with Mission Matters about the importance of using advanced integrated marketing approaches that support business goals and generate leads..

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 1899 no Crafting an Authentic Personal Brand that ‘feels’ Real with Jen Dalton https://missionmatters.com/crafting-an-authentic-personal-brand-that-feels-real-with-jen-dalton/ Creating an authentic personal brand has become increasingly important. In this episode,  Adam Torres and Jen Dalton, Founder & CEO of BrandMirror, explore what CEOs, business owners and executives should be considering when it comes to their personal brands. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 20 Jan 2022 21:00:00 -0000 Crafting an Authentic Personal Brand that ‘feels’ Real with Jen Dalton full Adam Torres Creating an authentic personal brand has become increasingly important. In this episode,  Adam Torres and Jen Dalton, Founder & CEO of BrandMirror, explore what CEOs, business owners and executives should be considering when it comes to their personal brands. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Creating an authentic personal brand has become increasingly important. In this episode,  Adam Torres and Jen Dalton, Founder & CEO of BrandMirror, explore what CEOs, business owners and executives should be considering when it comes to their personal brands.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 989 no How PR and Communications are Changing the Business World with Mike Casey Tigercomm is a U.S. communications firm helping clean economy companies market better, tell their story to investors, secure fair treatment from policy makers and win social license to operate within local communities. In this episode,  Adam Torres and Mike Casey, Founder and President at Tigercomm, explore the evolution of PR and communications in business.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 20 Jan 2022 18:00:00 -0000 How PR and Communications are Changing the Business World with Mike Casey full Adam Torres Tigercomm is a U.S. communications firm helping clean economy companies market better, tell their story to investors, secure fair treatment from policy makers and win social license to operate within local communities. In this episode,  Adam Torres and Mike Casey, Founder and President at Tigercomm, explore the evolution of PR and communications in business.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tigercomm is a U.S. communications firm helping clean economy companies market better, tell their story to investors, secure fair treatment from policy makers and win social license to operate within local communities. In this episode,  Adam Torres and Mike Casey, Founder and President at Tigercomm, explore the evolution of PR and communications in business.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 949 no Jane Buckingham Talks Generation Gaps, Trends and What the Future Holds Jane Buckingham, Founder and CEO of Trendera, was interviewed by Adam Torres on Mission Matters Marketing Podcast Jane Buckingham is a best-selling author and one of the most notable experts on marketing to Generations X, Y, and Z. Before founding Trendera, she founded Youth Intelligence,  The Cassandra Report, and Trend Central, all of which she sold to CAA in 2003..From an early age (her first book was published at 17), Jane hoped to provide a true “voice of the consumer,” using groundbreaking research techniques to better understand the emerging generations.. In both Youth Intelligence and Trendera, she has built companies that help educate brands about the differences in the generations as the brands develop strategies and tactics. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 19 Jan 2022 21:00:00 -0000 Jane Buckingham Talks Generation Gaps, Trends and What the Future Holds full Adam Torres Jane Buckingham, Founder and CEO of Trendera, was interviewed by Adam Torres on Mission Matters Marketing Podcast Jane Buckingham is a best-selling author and one of the most notable experts on marketing to Generations X, Y, and Z. Before founding Trendera, she founded Youth Intelligence,  The Cassandra Report, and Trend Central, all of which she sold to CAA in 2003..From an early age (her first book was published at 17), Jane hoped to provide a true “voice of the consumer,” using groundbreaking research techniques to better understand the emerging generations.. In both Youth Intelligence and Trendera, she has built companies that help educate brands about the differences in the generations as the brands develop strategies and tactics. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Jane Buckingham, Founder and CEO of Trendera, was interviewed by Adam Torres on Mission Matters Marketing Podcast Jane Buckingham is a best-selling author and one of the most notable experts on marketing to Generations X, Y, and Z. Before founding Trendera, she founded Youth Intelligence,  The Cassandra Report, and Trend Central, all of which she sold to CAA in 2003..

From an early age (her first book was published at 17), Jane hoped to provide a true “voice of the consumer,” using groundbreaking research techniques to better understand the emerging generations.. In both Youth Intelligence and Trendera, she has built companies that help educate brands about the differences in the generations as the brands develop strategies and tactics.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 1852 no Ruth Kuttler is Changing the World of Marketing with Unique High-Converting Digital Content Marketing Strategies https://missionmatters.com/ruth-kuttler-is-changing-the-world-of-marketing-with-unique-high-converting-digital-content-marketing-strategies/ Mission Matters Marketing Podcast host Adam Torres interviews Ruth Kuttler, the Director and Owner of Webpuzzlemaster Digital Marketing Agency.  Since 2007, Ruth Kuttler has been expertly acquainted with the evolution of the Internet and digital marketing. She and her exceptional team are well-versed with growing trends, compelling content creation, pixel perfect web design, and custom web development designed for conversions and automation.  Through comprehensive and innovative digital services, Webpuzzlemaster helps local businesses and entrepreneurs capture market share, increase revenues, strengthen their brand and reputation, promote customer retention, and use technology for automation to enhance productivity and ROI (return on investment). Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 11 Jan 2022 16:00:00 -0000 Ruth Kuttler is Changing the World of Marketing with Unique High-Converting Digital Content Marketing Strategies full Adam Torres Mission Matters Marketing Podcast host Adam Torres interviews Ruth Kuttler, the Director and Owner of Webpuzzlemaster Digital Marketing Agency.  Since 2007, Ruth Kuttler has been expertly acquainted with the evolution of the Internet and digital marketing. She and her exceptional team are well-versed with growing trends, compelling content creation, pixel perfect web design, and custom web development designed for conversions and automation.  Through comprehensive and innovative digital services, Webpuzzlemaster helps local businesses and entrepreneurs capture market share, increase revenues, strengthen their brand and reputation, promote customer retention, and use technology for automation to enhance productivity and ROI (return on investment). Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mission Matters Marketing Podcast host Adam Torres interviews Ruth Kuttler, the Director and Owner of Webpuzzlemaster Digital Marketing Agency.  Since 2007, Ruth Kuttler has been expertly acquainted with the evolution of the Internet and digital marketing. She and her exceptional team are well-versed with growing trends, compelling content creation, pixel perfect web design, and custom web development designed for conversions and automation.  Through comprehensive and innovative digital services, Webpuzzlemaster helps local businesses and entrepreneurs capture market share, increase revenues, strengthen their brand and reputation, promote customer retention, and use technology for automation to enhance productivity and ROI (return on investment).

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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]]> 2781 no Leveraging Technology to Disrupt Your Industry with John Driscoll https://missionmatters.com/leveraging-technology-to-disrupt-your-industry-with-john-driscoll/ Naked Development is a creative agency that creates apps that stand out. In this episode,  Adam Torres and John Driscoll, Founder & CEO of Naked Development, explore how business owners can best use technology to achieve their goals.      Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 29 Dec 2021 17:00:00 -0000 Leveraging Technology to Disrupt Your Industry with John Driscoll full Adam Torres Naked Development is a creative agency that creates apps that stand out. In this episode,  Adam Torres and John Driscoll, Founder & CEO of Naked Development, explore how business owners can best use technology to achieve their goals.      Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Naked Development is a creative agency that creates apps that stand out. In this episode,  Adam Torres and John Driscoll, Founder & CEO of Naked Development, explore how business owners can best use technology to achieve their goals.     

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 1094 no Michael Janiak Discusses Modern Digital Design & eCommerce https://missionmatters.com/michael-janiak-discusses-modern-digital-design-ecommerce/ Michael Janiak, Co-Founder and Executive Creative Director of Pattern, was interviewed on Mission Matters Marketing Podcast by Adam Torres. Michael Janiak’s mission is to help founders, disruptors, and visionaries build their brands’ identities and eCommerce experiences, fully realizing their vision and connecting with customers in ways that resonate. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 20 Dec 2021 18:00:00 -0000 Michael Janiak Discusses Modern Digital Design & eCommerce full Adam Torres Michael Janiak, Co-Founder and Executive Creative Director of Pattern, was interviewed on Mission Matters Marketing Podcast by Adam Torres. Michael Janiak’s mission is to help founders, disruptors, and visionaries build their brands’ identities and eCommerce experiences, fully realizing their vision and connecting with customers in ways that resonate. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Michael Janiak, Co-Founder and Executive Creative Director of Pattern, was interviewed on Mission Matters Marketing Podcast by Adam Torres. Michael Janiak’s mission is to help founders, disruptors, and visionaries build their brands’ identities and eCommerce experiences, fully realizing their vision and connecting with customers in ways that resonate.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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]]> 2022 no Greg Ippolito Talks About Helping Small Brands Compete with Large Organizations https://missionmatters.com/greg-ippolito-talks-about-helping-small-brands-compete-with-large-organizations/ Greg Ippolito, President and Creative Director of Ippolito Media Arts (IMA), was interviewed on Mission Matters Marketing Podcast by Adam Torres.Greg Ippolito believes small and medium-sized businesses have a hard time cutting through the noise generated by larger competitors. Through his agency, Ippolito Media Arts (IMA), he helps them engage in smart, creative digital marketing that gives them a decisive edge.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 13 Dec 2021 19:00:00 -0000 Greg Ippolito Talks About Helping Small Brands Compete with Large Organizations full Adam Torres Greg Ippolito, President and Creative Director of Ippolito Media Arts (IMA), was interviewed on Mission Matters Marketing Podcast by Adam Torres.Greg Ippolito believes small and medium-sized businesses have a hard time cutting through the noise generated by larger competitors. Through his agency, Ippolito Media Arts (IMA), he helps them engage in smart, creative digital marketing that gives them a decisive edge.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Greg Ippolito, President and Creative Director of Ippolito Media Arts (IMA), was interviewed on Mission Matters Marketing Podcast by Adam Torres.Greg Ippolito believes small and medium-sized businesses have a hard time cutting through the noise generated by larger competitors. Through his agency, Ippolito Media Arts (IMA), he helps them engage in smart, creative digital marketing that gives them a decisive edge. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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]]> 2292 no Chris Marentis on Empowering Business Owners to Succeed via Geography https://missionmatters.com/chris-marentis-on-empowering-business-owners-to-succeed-via-geography/ Chris Marentis, Founder and CEO of Surefire Local, was interviewed by Adam Torres on Mission Matters Marketing Podcast. Chris Marentis talks with Mission Matters about leading his firm, Surefire Local, and providing resources to local business owners that help them better market their products and captivate their target audiences.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 10 Dec 2021 14:00:00 -0000 Chris Marentis on Empowering Business Owners to Succeed via Geography full Adam Torres Chris Marentis, Founder and CEO of Surefire Local, was interviewed by Adam Torres on Mission Matters Marketing Podcast. Chris Marentis talks with Mission Matters about leading his firm, Surefire Local, and providing resources to local business owners that help them better market their products and captivate their target audiences.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Chris Marentis, Founder and CEO of Surefire Local, was interviewed by Adam Torres on Mission Matters Marketing Podcast. Chris Marentis talks with Mission Matters about leading his firm, Surefire Local, and providing resources to local business owners that help them better market their products and captivate their target audiences.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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]]> 1997 no Selling and Buying Businesses with Andy Cagnetta https://missionmatters.com/selling-and-buying-businesses-with-andy-cagnetta/ Transworld Business Advisors is a leader in the marketing and sales of businesses, mergers and acquisitions, and franchises. In this episode,  Adam Torres and Andy Cagnetta, CEO of Transworld Business Advisors, explore best practices for buying and selling businesses.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 03 Dec 2021 19:00:00 -0000 Selling and Buying Businesses with Andy Cagnetta full Adam Torres Transworld Business Advisors is a leader in the marketing and sales of businesses, mergers and acquisitions, and franchises. In this episode,  Adam Torres and Andy Cagnetta, CEO of Transworld Business Advisors, explore best practices for buying and selling businesses.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Transworld Business Advisors is a leader in the marketing and sales of businesses, mergers and acquisitions, and franchises. In this episode,  Adam Torres and Andy Cagnetta, CEO of Transworld Business Advisors, explore best practices for buying and selling businesses.   

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 827 no Derek Gerber Explains the Power Of Video Marketing https://missionmatters.com/derek-gerber-explains-the-power-of-video-marketing/ Derek Gerber, the VP of Explainify, was interviewed on the Mission Matters Marketing Podcast with Adam Torres.  Derek Gerber works in the video content creation and marketing industry, helping businesses grow and connect with clients through explainer videos.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 30 Nov 2021 17:00:00 -0000 Derek Gerber Explains the Power Of Video Marketing full Adam Torres Derek Gerber, the VP of Explainify, was interviewed on the Mission Matters Marketing Podcast with Adam Torres.  Derek Gerber works in the video content creation and marketing industry, helping businesses grow and connect with clients through explainer videos.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Derek Gerber, the VP of Explainify, was interviewed on the Mission Matters Marketing Podcast with Adam Torres.  Derek Gerber works in the video content creation and marketing industry, helping businesses grow and connect with clients through explainer videos.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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]]> 2258 no Sam Shepler Wants To Help Companies Grow Faster by Building Customers’ Trust https://missionmatters.com/sam-shepler-wants-to-help-companies-grow-faster-by-building-customers-trust/ Sam Shepler, the Founder & CEO of Testimonial Hero, was interviewed on Mission Matters Marketing Podcast by Adam Torres. Sam Shepler says competitors may be able to copy your product, but they can’t do the same with your customers’ stories.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 29 Nov 2021 21:00:00 -0000 Sam Shepler Wants To Help Companies Grow Faster by Building Customers’ Trust full Adam Torres Sam Shepler, the Founder & CEO of Testimonial Hero, was interviewed on Mission Matters Marketing Podcast by Adam Torres. Sam Shepler says competitors may be able to copy your product, but they can’t do the same with your customers’ stories.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sam Shepler, the Founder & CEO of Testimonial Hero, was interviewed on Mission Matters Marketing Podcast by Adam Torres. Sam Shepler says competitors may be able to copy your product, but they can’t do the same with your customers’ stories.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 2159 no Nelson Quest Helps Real Estate Agents Maximize Digital Opportunities https://missionmatters.com/nelson-quest-helps-real-estate-agents-maximize-digital-opportunities/ Nelson Quest, Founder & CEO of AgentFire.com, was interviewed on Mission Matters Marketing Podcast Adam Torres. Entrepreneur Nelson Quest has one of the fastest-growing personal development YouTube channels in South America, racking in over 250k subscribers in just his first year. What started as a hobby became a wildly popular venture, and Nelson says his mission is to create the sort of content he wishes he had to guide him when he was younger.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 19 Nov 2021 18:00:00 -0000 Nelson Quest Helps Real Estate Agents Maximize Digital Opportunities full Adam Torres Nelson Quest, Founder & CEO of AgentFire.com, was interviewed on Mission Matters Marketing Podcast Adam Torres. Entrepreneur Nelson Quest has one of the fastest-growing personal development YouTube channels in South America, racking in over 250k subscribers in just his first year. What started as a hobby became a wildly popular venture, and Nelson says his mission is to create the sort of content he wishes he had to guide him when he was younger.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Nelson Quest, Founder & CEO of AgentFire.com, was interviewed on Mission Matters Marketing Podcast Adam Torres. Entrepreneur Nelson Quest has one of the fastest-growing personal development YouTube channels in South America, racking in over 250k subscribers in just his first year. What started as a hobby became a wildly popular venture, and Nelson says his mission is to create the sort of content he wishes he had to guide him when he was younger. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 1983 no Applying Data Insights to Performance Marketing with Patrick Lundbom https://missionmatters.com/applying-data-insights-to-performance-marketing-with-patrick-lundbom/ Performance and growth marketing are key areas to focus on when it comes to lowering customer acquisition cost. In this episode,  Adam Torres and Patrick Lundbom, Founder & CEO of Motoz Digital Media, Inc., explore what businesses should consider when optimizing their marketing spend.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 27 Oct 2021 15:00:00 -0000 Applying Data Insights to Performance Marketing with Patrick Lundbom full Adam Torres Performance and growth marketing are key areas to focus on when it comes to lowering customer acquisition cost. In this episode,  Adam Torres and Patrick Lundbom, Founder & CEO of Motoz Digital Media, Inc., explore what businesses should consider when optimizing their marketing spend.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Performance and growth marketing are key areas to focus on when it comes to lowering customer acquisition cost. In this episode,  Adam Torres and Patrick Lundbom, Founder & CEO of Motoz Digital Media, Inc., explore what businesses should consider when optimizing their marketing spend. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1009 no 011 Ads Featured or Seen on Branding In this episode Adam Torres and Qamar Zaman discuss the Ads that are featured or seen on branding that you see in some online platforms. The result of good PR and the purpose of right PR.Story Notes: Featured Ads Google Search Branding Logos and Affiliates Brand Halo Fact Checked Results of Good PR Purpose of Right PR Amplification to the Story More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 27 Oct 2021 14:00:00 -0000 011 Ads Featured or Seen on Branding full 11 Adam Torres In this episode Adam Torres and Qamar Zaman discuss the Ads that are featured or seen on branding that you see in some online platforms. The result of good PR and the purpose of right PR.Story Notes: Featured Ads Google Search Branding Logos and Affiliates Brand Halo Fact Checked Results of Good PR Purpose of Right PR Amplification to the Story More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices In this episode Adam Torres and Qamar Zaman discuss the Ads that are featured or seen on branding that you see in some online platforms. The result of good PR and the purpose of right PR.

Story Notes:

  • Featured Ads
  • Google Search
  • Branding
  • Logos and Affiliates
  • Brand Halo
  • Fact Checked
  • Results of Good PR
  • Purpose of Right PR
  • Amplification to the Story

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1844 no How to Exit the "No One Knows Me" Trap with Lynette Hoy https://missionmatters.com/how-to-exit-the-no-one-knows-me-trap-with-lynette-hoy/ Thought leaders and industry experts can oftentime increase their profitability by enhancing their visibility. In this episode,  Adam Torres and Lynette Hoy, Founder & CEO of Firetalker PR, explore how leaders can enhance visibility and convert publicity into sales. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 25 Oct 2021 16:00:00 -0000 How to Exit the "No One Knows Me" Trap with Lynette Hoy full Adam Torres Thought leaders and industry experts can oftentime increase their profitability by enhancing their visibility. In this episode,  Adam Torres and Lynette Hoy, Founder & CEO of Firetalker PR, explore how leaders can enhance visibility and convert publicity into sales. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thought leaders and industry experts can oftentime increase their profitability by enhancing their visibility. In this episode,  Adam Torres and Lynette Hoy, Founder & CEO of Firetalker PR, explore how leaders can enhance visibility and convert publicity into sales.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 918 no Ken Mahar Helps Businesses Step Up Their Email Marketing Game https://missionmatters.com/ken-mahar-helps-businesses-step-up-their-email-marketing-game/ Ken Mahar, Founder, and CEO of Email Broadcast was interviewed on the Mission Matters Marketing Podcast. Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up-to-date information on book releases and tour schedules. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 14 Oct 2021 14:00:00 -0000 Ken Mahar Helps Businesses Step Up Their Email Marketing Game full Adam Torres Ken Mahar, Founder, and CEO of Email Broadcast was interviewed on the Mission Matters Marketing Podcast. Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up-to-date information on book releases and tour schedules. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Ken Mahar, Founder, and CEO of Email Broadcast was interviewed on the Mission Matters Marketing Podcast. Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up-to-date information on book releases and tour schedules.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/



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]]> 2900 no Sheila Kloefkorn Explains How Successful Businesses Successfully Utilize Fractional Marketing https://missionmatters.com/sheila-kloefkorn-explains-how-successful-businesses-successfully-utilize-fractional-marketing/ Sheila Kloefkorn, CEO of KEO Marketing, was interviewed on the Mission Matters Marketing Podcast. In this insightful interview with Adam Torres, Sheila Kloefkorn talks about how she and her KEO Marketing team are helping mid-market companies scale faster by executing well-rounded, goal-oriented marketing plans.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 11 Oct 2021 17:00:00 -0000 Sheila Kloefkorn Explains How Successful Businesses Successfully Utilize Fractional Marketing full Adam Torres Sheila Kloefkorn, CEO of KEO Marketing, was interviewed on the Mission Matters Marketing Podcast. In this insightful interview with Adam Torres, Sheila Kloefkorn talks about how she and her KEO Marketing team are helping mid-market companies scale faster by executing well-rounded, goal-oriented marketing plans.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sheila Kloefkorn, CEO of KEO Marketing, was interviewed on the Mission Matters Marketing Podcast. In this insightful interview with Adam Torres, Sheila Kloefkorn talks about how she and her KEO Marketing team are helping mid-market companies scale faster by executing well-rounded, goal-oriented marketing plans.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1935 no 010 How to Amplify Local Business Through PR https://missionmatters.com/how-to-amplify-local-business-through-pr/ Part 4 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss the differences between SEO and PR. How to amplify your local business through PR and its purpose.Story Notes: Differences between SEO and PR Invoice Fatigue Discovery of your Website Google my Business Citation Directories Google Trust Value More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 06 Oct 2021 11:00:00 -0000 010 How to Amplify Local Business Through PR full 10 Adam Torres Part 4 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss the differences between SEO and PR. How to amplify your local business through PR and its purpose.Story Notes: Differences between SEO and PR Invoice Fatigue Discovery of your Website Google my Business Citation Directories Google Trust Value More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Part 4 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss the differences between SEO and PR. How to amplify your local business through PR and its purpose.

Story Notes:

  • Differences between SEO and PR
  • Invoice Fatigue
  • Discovery of your Website
  • Google my Business
  • Citation Directories
  • Google Trust Value



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2089 no 009 How to Make your Business Rank Locally https://missionmatters.com/how-to-make-your-business-rank-locally/ Part 3 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss local SEO and marketing. How to be found in the local ranking and where to start with.Story Notes: SEO Ranking Locally N.A.P.  Brand Fracture Google my Business Citation Directories Google Trust Value More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 27 Sep 2021 20:00:00 -0000 009 How to Make your Business Rank Locally full 9 Adam Torres Part 3 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss local SEO and marketing. How to be found in the local ranking and where to start with.Story Notes: SEO Ranking Locally N.A.P.  Brand Fracture Google my Business Citation Directories Google Trust Value More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Part 3 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss local SEO and marketing. How to be found in the local ranking and where to start with.

Story Notes:

  • SEO Ranking Locally
  • N.A.P. 
  • Brand Fracture
  • Google my Business
  • Citation Directories
  • Google Trust Value



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2253 no Branding in the Digital Age with Paige Arnof-Fenn https://missionmatters.com/branding-in-the-digital-age-with-paige-arnof-fenn/ Branding has become increasingly important for business owners as the marketplace makes a move to digital.  In this episode,  Adam Torres and Paige Arnof-Fenn, Founder & CEO Mavens & Moguls, explore the importance of branding and how business owners can set themselves apart from the competition.     Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 14 Sep 2021 16:00:00 -0000 Branding in the Digital Age with Paige Arnof-Fenn full Adam Torres Branding has become increasingly important for business owners as the marketplace makes a move to digital.  In this episode,  Adam Torres and Paige Arnof-Fenn, Founder & CEO Mavens & Moguls, explore the importance of branding and how business owners can set themselves apart from the competition.     Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Branding has become increasingly important for business owners as the marketplace makes a move to digital.  In this episode,  Adam Torres and Paige Arnof-Fenn, Founder & CEO Mavens & Moguls, explore the importance of branding and how business owners can set themselves apart from the competition.     

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

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]]> 921 no 008 Writing Blog Content that Powers your Website Rank on Google https://missionmatters.com/writing-blog-content-that-powers-your-website-rank-on-google/ Part 2 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss the first piece and unique angles of contents. Writing blog content that powers your website rank on Google and the equation and headlines of the content map.Story Notes: KissPR Writing Blog Content that Powers your Website Rank on Google First Piece of Content The Avatar Pitfall in Audiences Unique Angles Content Map - Equation & Headlines Brainwaves Alpha State Beta Wave More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 08 Sep 2021 19:00:00 -0000 008 Writing Blog Content that Powers your Website Rank on Google full 8 Adam Torres Part 2 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss the first piece and unique angles of contents. Writing blog content that powers your website rank on Google and the equation and headlines of the content map.Story Notes: KissPR Writing Blog Content that Powers your Website Rank on Google First Piece of Content The Avatar Pitfall in Audiences Unique Angles Content Map - Equation & Headlines Brainwaves Alpha State Beta Wave More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Part 2 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss the first piece and unique angles of contents. Writing blog content that powers your website rank on Google and the equation and headlines of the content map.

Story Notes:

  • KissPR
  • Writing Blog Content that Powers your Website Rank on Google
  • First Piece of Content
  • The Avatar
  • Pitfall in Audiences
  • Unique Angles
  • Content Map - Equation & Headlines
  • Brainwaves
    • Alpha State
    • Beta Wave



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2333 no 007 How to Write Website Content that Ranks on Google https://missionmatters.com/how-to-write-website-content-that-ranks-on-google/ Google updates! In this episode Adam Torres and Qamar Zaman discuss the website contents and the content structures. How to write website content that ranks on Google and how to improve the content structures. Story Notes: Ranks in Google Website Contents Content Consumers Content's Structure Bite-size Bullet Points Headings & Subheadings Audiences Images Keyword Research Biggest Mistakes in Contents More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 30 Aug 2021 15:00:00 -0000 007 How to Write Website Content that Ranks on Google full 7 Adam Torres Google updates! In this episode Adam Torres and Qamar Zaman discuss the website contents and the content structures. How to write website content that ranks on Google and how to improve the content structures. Story Notes: Ranks in Google Website Contents Content Consumers Content's Structure Bite-size Bullet Points Headings & Subheadings Audiences Images Keyword Research Biggest Mistakes in Contents More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Google updates! In this episode Adam Torres and Qamar Zaman discuss the website contents and the content structures. How to write website content that ranks on Google and how to improve the content structures.

Story Notes:

  • Ranks in Google
  • Website Contents
  • Content Consumers
  • Content's Structure
    • Bite-size
    • Bullet Points
    • Headings & Subheadings
    • Audiences
    • Images
  • Keyword Research
  • Biggest Mistakes in Contents


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2109 no Ads4Earth Creates Meaningful Change with Gold Dar Hood https://missionmatters.com/ads4earth-creates-meaningful-change-with-gold-dar-hood/ Ads4Earth is a tech platform that aims to make meaningful change possible. In this episode,  Adam Torres and Gold Dar Hood, Founder & CEO at Ads4Earth, explore Ads4Earth and how people can get involved. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 19 Aug 2021 17:00:00 -0000 Ads4Earth Creates Meaningful Change with Gold Dar Hood full Adam Torres Ads4Earth is a tech platform that aims to make meaningful change possible. In this episode,  Adam Torres and Gold Dar Hood, Founder & CEO at Ads4Earth, explore Ads4Earth and how people can get involved. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Ads4Earth is a tech platform that aims to make meaningful change possible. In this episode,  Adam Torres and Gold Dar Hood, Founder & CEO at Ads4Earth, explore Ads4Earth and how people can get involved.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 870 no The Big Deal About Social Media Marketing with Marlon Medina https://missionmatters.com/the-big-deal-about-social-media-marketing-with-marlon-medina/ Social media marketing has become a vital part of marketing for many businesses. In this episode,  Adam Torres and Marlon Medina, Digital Marketing Partner at Golden Medina Services (GMS),  explore the current and future state of online marketing.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 06 Aug 2021 16:00:00 -0000 The Big Deal About Social Media Marketing with Marlon Medina full Adam Torres Social media marketing has become a vital part of marketing for many businesses. In this episode,  Adam Torres and Marlon Medina, Digital Marketing Partner at Golden Medina Services (GMS),  explore the current and future state of online marketing.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Social media marketing has become a vital part of marketing for many businesses. In this episode,  Adam Torres and Marlon Medina, Digital Marketing Partner at Golden Medina Services (GMS),  explore the current and future state of online marketing. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 805 no 006 How to Think Differently in Business https://missionmatters.com/how-to-think-differently-in-business/ Think differently! In this episode Adam Torres and Qamar Zaman discuss how to think differently in business and the marketing strategies of companies: Apple and Nike.Learn about different campaigns and great branding strategies.Story Notes: Think Differently Steve Jobs Idea Shoe Companies Marketing Think Different Campaign Great Branding Customer Testimonials More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 04 Aug 2021 17:00:00 -0000 006 How to Think Differently in Business full 6 Adam Torres Think differently! In this episode Adam Torres and Qamar Zaman discuss how to think differently in business and the marketing strategies of companies: Apple and Nike.Learn about different campaigns and great branding strategies.Story Notes: Think Differently Steve Jobs Idea Shoe Companies Marketing Think Different Campaign Great Branding Customer Testimonials More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Think differently! In this episode Adam Torres and Qamar Zaman discuss how to think differently in business and the marketing strategies of companies: Apple and Nike.
Learn about different campaigns and great branding strategies.

Story Notes:

  • Think Differently
  • Steve Jobs Idea
  • Shoe Companies Marketing
  • Think Different Campaign
  • Great Branding
  • Customer Testimonials

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1637 no 005 Optimizing Your Content for Google New updates from Google! In this episode Adam Torres and Qamar Zaman discuss how to prepare and optimize your content for Google. Updating your links on your website and types of Anchor Texts are important.Story Notes: The KissPR Google Updates How to Prepare Your Content for Google Links Follow & Do Not Follow Links Types of Anchor Texts Content Page More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 28 Jul 2021 17:00:00 -0000 005 Optimizing Your Content for Google full 5 Adam Torres New updates from Google! In this episode Adam Torres and Qamar Zaman discuss how to prepare and optimize your content for Google. Updating your links on your website and types of Anchor Texts are important.Story Notes: The KissPR Google Updates How to Prepare Your Content for Google Links Follow & Do Not Follow Links Types of Anchor Texts Content Page More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices New updates from Google! In this episode Adam Torres and Qamar Zaman discuss how to prepare and optimize your content for Google. Updating your links on your website and types of Anchor Texts are important.


Story Notes:

  • The KissPR
  • Google Updates
  • How to Prepare Your Content for Google
  • Links
  • Follow & Do Not Follow Links
  • Types of Anchor Texts
  • Content Page



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2373 yes Theron Whitney Discusses The New Normal of Trade Shows https://missionmatters.com/theron-whitney-discusses-the-new-normal-of-trade-shows/ Theron Whitney, Co-partner, Xibeo, was interviewed on the Mission Matters Marketing Podcast by Adam Torres. Theron started his career in the late 80’s selling consumer electronic goods. After acing it for seven years, he was introduced to trade show exhibit sales by a friend via a hiring post. The next moment, Theron immersed himself in trade show marketing. "It tapped into my creative abilities, and interest in problem solving. I was able to apply what I learned in retail, overcoming the customer’s objections , and creating unique solutions for them to be successful at their events" recalled Theron. Trying B2B sales was a new experience, and Theron enjoyed it for eight years until he met his partner and they immediately found a synergy together to create a business on their own.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 22 Jul 2021 18:00:00 -0000 Theron Whitney Discusses The New Normal of Trade Shows full Adam Torres Theron Whitney, Co-partner, Xibeo, was interviewed on the Mission Matters Marketing Podcast by Adam Torres. Theron started his career in the late 80’s selling consumer electronic goods. After acing it for seven years, he was introduced to trade show exhibit sales by a friend via a hiring post. The next moment, Theron immersed himself in trade show marketing. "It tapped into my creative abilities, and interest in problem solving. I was able to apply what I learned in retail, overcoming the customer’s objections , and creating unique solutions for them to be successful at their events" recalled Theron. Trying B2B sales was a new experience, and Theron enjoyed it for eight years until he met his partner and they immediately found a synergy together to create a business on their own.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Theron Whitney, Co-partner, Xibeo, was interviewed on the Mission Matters Marketing Podcast by Adam Torres. Theron started his career in the late 80’s selling consumer electronic goods. After acing it for seven years, he was introduced to trade show exhibit sales by a friend via a hiring post. The next moment, Theron immersed himself in trade show marketing. "It tapped into my creative abilities, and interest in problem solving. I was able to apply what I learned in retail, overcoming the customer’s objections , and creating unique solutions for them to be successful at their events" recalled Theron. Trying B2B sales was a new experience, and Theron enjoyed it for eight years until he met his partner and they immediately found a synergy together to create a business on their own.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1424 no Ecom Wizz is Making Ecommerce Simple with Nikita Danilov https://missionmatters.com/ecom-wizz-is-making-ecommerce-simple-with-nikita-danilov/ Many entrepreneurs are looking for a way to enter the ecommerce space but are overwhelmed by the options. In this episode,  Adam Torres and Nikita Danilov, Founder and CEO at Ecom Wizz, explore what it takes to be successful in the ecommerce space.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 21 Jul 2021 17:00:00 -0000 Ecom Wizz is Making Ecommerce Simple with Nikita Danilov full Adam Torres Many entrepreneurs are looking for a way to enter the ecommerce space but are overwhelmed by the options. In this episode,  Adam Torres and Nikita Danilov, Founder and CEO at Ecom Wizz, explore what it takes to be successful in the ecommerce space.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Many entrepreneurs are looking for a way to enter the ecommerce space but are overwhelmed by the options. In this episode,  Adam Torres and Nikita Danilov, Founder and CEO at Ecom Wizz, explore what it takes to be successful in the ecommerce space. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podc...​

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 623 no 004 Creating a Content Machine https://missionmatters.com/creating-a-content-machine/ Creating content with an AI Robot! In this episode Adam Torres and Qamar Zaman discuss content creation, improving your website and SEO. How content matches the context and context will bring the intent.Story Notes: Content Creation Website & SEO Intent of Contents Content Issues Website Search Console Content Machine User Experiences Predictable Results (PR) More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 16 Jul 2021 15:00:00 -0000 004 Creating a Content Machine full 4 Adam Torres Creating content with an AI Robot! In this episode Adam Torres and Qamar Zaman discuss content creation, improving your website and SEO. How content matches the context and context will bring the intent.Story Notes: Content Creation Website & SEO Intent of Contents Content Issues Website Search Console Content Machine User Experiences Predictable Results (PR) More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Creating content with an AI Robot! In this episode Adam Torres and Qamar Zaman discuss content creation, improving your website and SEO. How content matches the context and context will bring the intent.

Story Notes:

  • Content Creation
  • Website & SEO
  • Intent of Contents
  • Content Issues
  • Website Search Console
  • Content Machine
  • User Experiences
  • Predictable Results (PR)


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1140 no Experiential Marketing in the New Now with Erik McKinney https://missionmatters.com/experiential-marketing-in-the-new-now-with-erik-mckinney/ Experiential marketing in the new is now creating space for brands to make memorable moments for their clients. In this episode,  Adam Torres and Erik McKinney, Vice President Executive Creative Director at Impact XM, explore experiential marketing as the demand for in person events begins to rise. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 08 Jul 2021 16:00:00 -0000 Experiential Marketing in the New Now with Erik McKinney full Adam Torres Experiential marketing in the new is now creating space for brands to make memorable moments for their clients. In this episode,  Adam Torres and Erik McKinney, Vice President Executive Creative Director at Impact XM, explore experiential marketing as the demand for in person events begins to rise. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Experiential marketing in the new is now creating space for brands to make memorable moments for their clients. In this episode,  Adam Torres and Erik McKinney, Vice President Executive Creative Director at Impact XM, explore experiential marketing as the demand for in person events begins to rise.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podc...​

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 781 no Paid Advertising on Google, Microsoft, and Facebook with Alexander Christian Nygart https://missionmatters.com/paid-advertising-on-google-microsoft-and-facebook-with-alexander-christian-nygart/ Pay Per Click advertising is what many business owners have used to grow their businesses. In this episode,  Adam Torres and Alexander Christian Nygart, CEO at White Shark Media, explore pay per click advertising and what business owners should consider when picking an agency.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 05 Jul 2021 14:00:00 -0000 Paid Advertising on Google, Microsoft, and Facebook with Alexander Christian Nygart full Adam Torres Pay Per Click advertising is what many business owners have used to grow their businesses. In this episode,  Adam Torres and Alexander Christian Nygart, CEO at White Shark Media, explore pay per click advertising and what business owners should consider when picking an agency.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Pay Per Click advertising is what many business owners have used to grow their businesses. In this episode,  Adam Torres and Alexander Christian Nygart, CEO at White Shark Media, explore pay per click advertising and what business owners should consider when picking an agency.   

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podc...​

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1231 no 003 How to Craft a Great Brand Story with Qamar Zaman https://missionmatters.com/how-to-craft-a-great-brand-story-with-qamar-zaman/ Craft a great brand story! In this episode Adam Torres and Qamar Zaman discuss the basics and fundamentals in creating a story and how to start with it.Story Notes: Basics & Fundamentals on How to tell a Story How to Start a Story Target Audience Identify Points Target Market Foundation Stage Content Cluster Press Release Creating Branding Multimedia Approach More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 30 Jun 2021 15:00:00 -0000 003 How to Craft a Great Brand Story with Qamar Zaman full 3 Adam Torres Craft a great brand story! In this episode Adam Torres and Qamar Zaman discuss the basics and fundamentals in creating a story and how to start with it.Story Notes: Basics & Fundamentals on How to tell a Story How to Start a Story Target Audience Identify Points Target Market Foundation Stage Content Cluster Press Release Creating Branding Multimedia Approach More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Craft a great brand story! In this episode Adam Torres and Qamar Zaman discuss the basics and fundamentals in creating a story and how to start with it.

Story Notes:

  • Basics & Fundamentals on How to tell a Story
  • How to Start a Story
  • Target Audience
  • Identify Points
  • Target Market
  • Foundation Stage
  • Content Cluster
  • Press Release
  • Creating Branding
  • Multimedia Approach


More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2407 no 002 Importance of Media in Doing Good with Qamar Zaman https://missionmatters.com/importance-of-media-in-doing-good-with-qamar-zaman/ Both sides of Media used to day-to-day businesses. In this episode Adam Torres and Qamar Zaman discuss the importance of media, promotions, grassroot level, GoFundMe and their experiences.Story Notes: Fundraising in India Outreach Grassroot Level Small Business Owners Experiences Clubhouse as a Platform Kiss PR and Services You can contribute here at https://www.gofundme.com/f/india-covid19-aid-relief-flight-2021 More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 14 Jun 2021 19:00:00 -0000 002 Importance of Media in Doing Good with Qamar Zaman full 2 Adam Torres Both sides of Media used to day-to-day businesses. In this episode Adam Torres and Qamar Zaman discuss the importance of media, promotions, grassroot level, GoFundMe and their experiences.Story Notes: Fundraising in India Outreach Grassroot Level Small Business Owners Experiences Clubhouse as a Platform Kiss PR and Services You can contribute here at https://www.gofundme.com/f/india-covid19-aid-relief-flight-2021 More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Both sides of Media used to day-to-day businesses. In this episode Adam Torres and Qamar Zaman discuss the importance of media, promotions, grassroot level, GoFundMe and their experiences.

Story Notes:

  • Fundraising in India
  • Outreach Grassroot Level
  • Small Business Owners
  • Experiences
  • Clubhouse as a Platform
  • Kiss PR and Services


You can contribute here at https://www.gofundme.com/f/india-covid19-aid-relief-flight-2021

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1255 no Mavens of Manufacturing with Meaghan Ziemba https://missionmatters.com/mavens-of-manufacturing-with-meaghan-ziemba/ Mavens of Manufacturing aims to bring awareness to the manufacturing community through producing thoughtful educational content that matters.  In this episode,  Adam Torres and  Meaghan Ziemba, Owner of Z-Ink Solutions and Host of Mavens of Manufacturing, explore the manufacturing sector in the United States.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 14 Jun 2021 14:00:00 -0000 Mavens of Manufacturing with Meaghan Ziemba full Adam Torres Mavens of Manufacturing aims to bring awareness to the manufacturing community through producing thoughtful educational content that matters.  In this episode,  Adam Torres and  Meaghan Ziemba, Owner of Z-Ink Solutions and Host of Mavens of Manufacturing, explore the manufacturing sector in the United States.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mavens of Manufacturing aims to bring awareness to the manufacturing community through producing thoughtful educational content that matters.  In this episode,  Adam Torres and  Meaghan Ziemba, Owner of Z-Ink Solutions and Host of Mavens of Manufacturing, explore the manufacturing sector in the United States.   


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podc...​

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 904 no Dan Einzig is on a mission to help undervalued designers generate millions of dollars worth of equity Dan Einzig, Founder and CEO of Mystery-Design, was interviewed on the Mission Matters Business Podcast by Adam Torres. Walking us through his incredible journey of creative direction  and branding in the music industry, hospitality sector, and legalized cannabis industry, Dan Einzig, Founder and CEO at Mystery-Design, shares his insights, thoughts and life-lessons about how he has been able to develop a portfolio of co-ventures worth millions of dollars. Driven to help other designers and small business owners realize the true worth of the value they add to their clients’ businesses, he unravels the mystery of earning shares, not just fees. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 07 May 2021 21:00:00 -0000 Dan Einzig is on a mission to help undervalued designers generate millions of dollars worth of equity full Adam Torres Dan Einzig, Founder and CEO of Mystery-Design, was interviewed on the Mission Matters Business Podcast by Adam Torres. Walking us through his incredible journey of creative direction  and branding in the music industry, hospitality sector, and legalized cannabis industry, Dan Einzig, Founder and CEO at Mystery-Design, shares his insights, thoughts and life-lessons about how he has been able to develop a portfolio of co-ventures worth millions of dollars. Driven to help other designers and small business owners realize the true worth of the value they add to their clients’ businesses, he unravels the mystery of earning shares, not just fees. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Dan Einzig, Founder and CEO of Mystery-Design, was interviewed on the Mission Matters Business Podcast by Adam Torres. Walking us through his incredible journey of creative direction  and branding in the music industry, hospitality sector, and legalized cannabis industry, Dan Einzig, Founder and CEO at Mystery-Design, shares his insights, thoughts and life-lessons about how he has been able to develop a portfolio of co-ventures worth millions of dollars. Driven to help other designers and small business owners realize the true worth of the value they add to their clients’ businesses, he unravels the mystery of earning shares, not just fees. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podc...​

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 2694 no 001 Marketing Master Class: By Qamar Zaman - Hosted by Adam Torres Mastering your marketing during COVID-19 is more important then ever.  Learn from two experts in marketing  and storytelling. In this episode Mission Matters Podcast Host and an expert in story amplification discusses veteran marketing and Digital PR expert Qamar Zaman, how small business owners can leverage digital PR. Story Notes: Marketing for Qamar Building WordPress Website The News Section Lesson to be learned from Business and marketing Breakthrough on Building the System The Kiss PR Nine Step Process System How PR Generate Business Mission of Marketing Concept   Principle of Brand Story The Foundation Floor The Messaging Floor Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 16 Apr 2021 18:00:00 -0000 001 Marketing Master Class: By Qamar Zaman - Hosted by Adam Torres full 1 Adam Torres Mastering your marketing during COVID-19 is more important then ever.  Learn from two experts in marketing  and storytelling. In this episode Mission Matters Podcast Host and an expert in story amplification discusses veteran marketing and Digital PR expert Qamar Zaman, how small business owners can leverage digital PR. Story Notes: Marketing for Qamar Building WordPress Website The News Section Lesson to be learned from Business and marketing Breakthrough on Building the System The Kiss PR Nine Step Process System How PR Generate Business Mission of Marketing Concept   Principle of Brand Story The Foundation Floor The Messaging Floor Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mastering your marketing during COVID-19 is more important then ever.  Learn from two experts in marketing  and storytelling. In this episode Mission Matters Podcast Host and an expert in story amplification discusses veteran marketing and Digital PR expert Qamar Zaman, how small business owners can leverage digital PR.


Story Notes:

  • Marketing for Qamar
  • Building WordPress Website
  • The News Section
  • Lesson to be learned from Business and marketing
  • Breakthrough on Building the System
  • The Kiss PR Nine Step Process System
  • How PR Generate Business
  • Mission of Marketing Concept  
  • Principle of Brand Story
  • The Foundation Floor
  • The Messaging Floor

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podc...​

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 2188 no Should Businesses Bring Digital Marketing In-house? with John Horn https://missionmatters.com/should-businesses-bring-digital-marketing-in-house-with-john-horn/ Business owners are often faced with the decision of whether or not it makes sense to outsource digital marketing or bring it in-house. In this episode, Adam Torres and John Horn, CEO at StubGroup Advertising, explore digital marketing trends and outsourcing.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 16 Apr 2021 17:00:00 -0000 Should Businesses Bring Digital Marketing In-house? with John Horn full Adam Torres Business owners are often faced with the decision of whether or not it makes sense to outsource digital marketing or bring it in-house. In this episode, Adam Torres and John Horn, CEO at StubGroup Advertising, explore digital marketing trends and outsourcing.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Business owners are often faced with the decision of whether or not it makes sense to outsource digital marketing or bring it in-house. In this episode, Adam Torres and John Horn, CEO at StubGroup Advertising, explore digital marketing trends and outsourcing.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podc...​

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 733 no Trends in Digital Marketing, Personal Branding and Growth with Ryan Alford https://missionmatters.com/trends-in-digital-marketing-personal-branding-and-growth-with-ryan-alford/ New podcast alert! In this episode,  Adam Torres and Ryan Alford, CEO and Founder of Radical and Host at The RADCAST Podcast, explore The RADCAST and digital marketing trends.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 15 Apr 2021 19:00:00 -0000 Trends in Digital Marketing, Personal Branding and Growth with Ryan Alford full Adam Torres New podcast alert! In this episode,  Adam Torres and Ryan Alford, CEO and Founder of Radical and Host at The RADCAST Podcast, explore The RADCAST and digital marketing trends.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices New podcast alert! In this episode,  Adam Torres and Ryan Alford, CEO and Founder of Radical and Host at The RADCAST Podcast, explore The RADCAST and digital marketing trends.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podc...​

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1257 no A Solution to the Frustrating World of Advertising with Jeff Bitton https://missionmatters.com/a-solution-to-the-frustrating-world-of-advertising-with-jeff-bitton/ Getting in front of the right target audience and making a pitch that is memorable can be difficult. In this episode,  Adam Torres and Jeff Bitton, CEO at Pitch59, explore how Pitch59 is helping people in business succeed.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 07 Apr 2021 16:00:00 -0000 A Solution to the Frustrating World of Advertising with Jeff Bitton full Adam Torres Getting in front of the right target audience and making a pitch that is memorable can be difficult. In this episode,  Adam Torres and Jeff Bitton, CEO at Pitch59, explore how Pitch59 is helping people in business succeed.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Getting in front of the right target audience and making a pitch that is memorable can be difficult. In this episode,  Adam Torres and Jeff Bitton, CEO at Pitch59, explore how Pitch59 is helping people in business succeed.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podc...​

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 994 no How CX "Customer Experience" Influences the Success of Locally Based Businesses Today with Chris Snellgrove https://missionmatters.com/how-cx-customer-experience-influences-the-success-of-locally-based-businesses-today-with-chris-snellgrove/ Customer experience and online presence are essential components of growing a business. In this episode,  Adam Torres and Chris Snellgrove, CEO at Reputation Sensei™, explore how Reputation Sensei™ is helping its clients succeed. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 02 Mar 2021 20:00:00 -0000 How CX "Customer Experience" Influences the Success of Locally Based Businesses Today with Chris Snellgrove full Adam Torres Customer experience and online presence are essential components of growing a business. In this episode,  Adam Torres and Chris Snellgrove, CEO at Reputation Sensei™, explore how Reputation Sensei™ is helping its clients succeed. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podc...​Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Customer experience and online presence are essential components of growing a business. In this episode,  Adam Torres and Chris Snellgrove, CEO at Reputation Sensei™, explore how Reputation Sensei™ is helping its clients succeed.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/​ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podc...​

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 746 no Performance Marketing for Businesses with John Kadlic https://missionmatters.com/performance-marketing-for-businesses-with-john-kadlic/ Performance marketing is helping many businesses thrive. In this episode,  Adam Torres and John Kadlic, Owner and CEO at Parallel Path Digital Marketing Agency, explore how Parallel Path Digital Marketing is using performance marketing practices to help their clients succeed.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 21 Jan 2021 16:00:00 -0000 Performance Marketing for Businesses with John Kadlic full Adam Torres Performance marketing is helping many businesses thrive. In this episode,  Adam Torres and John Kadlic, Owner and CEO at Parallel Path Digital Marketing Agency, explore how Parallel Path Digital Marketing is using performance marketing practices to help their clients succeed.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Performance marketing is helping many businesses thrive. In this episode,  Adam Torres and John Kadlic, Owner and CEO at Parallel Path Digital Marketing Agency, explore how Parallel Path Digital Marketing is using performance marketing practices to help their clients succeed. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 729 no How CMOs Can Capitalize on the Changing Marketing Landscape with Nitzan Shaer https://missionmatters.com/how-cmos-can-capitalize-on-the-changing-marketing-landscape-with-nitzan-shaer/ Platforms like WEVO are changing the way CMOs operate. In this episode,  Adam Torres and Nitzan Shaer, CEO & Co-Founder at WEVO, explore the WEVO story and how the platform is helping businesses thrive. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 05 Jan 2021 17:00:00 -0000 How CMOs Can Capitalize on the Changing Marketing Landscape with Nitzan Shaer full Adam Torres Platforms like WEVO are changing the way CMOs operate. In this episode,  Adam Torres and Nitzan Shaer, CEO & Co-Founder at WEVO, explore the WEVO story and how the platform is helping businesses thrive. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Platforms like WEVO are changing the way CMOs operate. In this episode,  Adam Torres and Nitzan Shaer, CEO & Co-Founder at WEVO, explore the WEVO story and how the platform is helping businesses thrive.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 733 no How Talent Resources has Shifted with Michael Heller https://missionmatters.com/how-talent-resources-has-shifted-with-michael-heller/ Many businesses made shifts in 2020. In this episode,  Adam Torres and Michael Heller, Founder and CEO at Talent Resources Holdings, explore Talent Resources and their plans going into 2021. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 05 Jan 2021 17:00:00 -0000 How Talent Resources has Shifted with Michael Heller full Adam Torres Many businesses made shifts in 2020. In this episode,  Adam Torres and Michael Heller, Founder and CEO at Talent Resources Holdings, explore Talent Resources and their plans going into 2021. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Many businesses made shifts in 2020. In this episode,  Adam Torres and Michael Heller, Founder and CEO at Talent Resources Holdings, explore Talent Resources and their plans going into 2021.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 973 no Creating a "Dog Lifestyle" Brand with Jon Kurtz https://missionmatters.com/creating-a-dog-lifestyle-brand-with-jon-kurtz/ Dog is Good has become a "go to" lifestyle brand for people who love their dogs. In this episode,  Adam Torres and Jon Kurtz, Co-founder & CEO at Dog is Good, explore the Dog is Good journey. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 23 Dec 2020 14:00:00 -0000 Creating a "Dog Lifestyle" Brand with Jon Kurtz full Adam Torres Dog is Good has become a "go to" lifestyle brand for people who love their dogs. In this episode,  Adam Torres and Jon Kurtz, Co-founder & CEO at Dog is Good, explore the Dog is Good journey. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Dog is Good has become a "go to" lifestyle brand for people who love their dogs. In this episode,  Adam Torres and Jon Kurtz, Co-founder & CEO at Dog is Good, explore the Dog is Good journey.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 790 no Holiday Marketing Strategy & Marketing Resiliency with Jessica Ainsworth https://missionmatters.com/holiday-marketing-strategy-marketing-resiliency-with-jessica-ainsworth/ Many business owners are looking to ramp up sales during the holidays. In this episode,  Adam Torres and Jessica Ainsworth, Founder and Owner at Pendragon Consulting, explore marketing during the holidays and things to consider while we are facing another shut down due to the COVID-19 resurgence.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 18 Dec 2020 14:00:00 -0000 Holiday Marketing Strategy & Marketing Resiliency with Jessica Ainsworth full Adam Torres Many business owners are looking to ramp up sales during the holidays. In this episode,  Adam Torres and Jessica Ainsworth, Founder and Owner at Pendragon Consulting, explore marketing during the holidays and things to consider while we are facing another shut down due to the COVID-19 resurgence.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Many business owners are looking to ramp up sales during the holidays. In this episode,  Adam Torres and Jessica Ainsworth, Founder and Owner at Pendragon Consulting, explore marketing during the holidays and things to consider while we are facing another shut down due to the COVID-19 resurgence.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 670 no Streamlining Affordable Marketing Utilizing Managed-Distributed Systems with Zack Holland https://missionmatters.com/streamlining-affordable-marketing-utilizing-managed-distributed-systems-with-zack-holland/ Streamlining affordable marketing is something that SelectFew makes possible. In this episode,  Adam Torres and Zack Holland, CEO and Co Founder at SelectFew, explore how SelectFew is using a managed-distributed system to help it's clients thrive.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 18 Dec 2020 14:00:00 -0000 Streamlining Affordable Marketing Utilizing Managed-Distributed Systems with Zack Holland full Adam Torres Streamlining affordable marketing is something that SelectFew makes possible. In this episode,  Adam Torres and Zack Holland, CEO and Co Founder at SelectFew, explore how SelectFew is using a managed-distributed system to help it's clients thrive.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Streamlining affordable marketing is something that SelectFew makes possible. In this episode,  Adam Torres and Zack Holland, CEO and Co Founder at SelectFew, explore how SelectFew is using a managed-distributed system to help it's clients thrive.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 945 no RankBrain: What You Need to Know with Ken Knorr https://missionmatters.com/rankbrain-what-you-need-to-know-with-ken-knorr/ RankBrain is changing the way many small businesses view their online presence on Google. In this episode,  Adam Torres and Ken Knorr, CEO and President at That Company, explore RankBrain and tips business owners should know in order to reach their target audience online. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 18 Nov 2020 15:00:00 -0000 RankBrain: What You Need to Know with Ken Knorr full Adam Torres RankBrain is changing the way many small businesses view their online presence on Google. In this episode,  Adam Torres and Ken Knorr, CEO and President at That Company, explore RankBrain and tips business owners should know in order to reach their target audience online. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices RankBrain is changing the way many small businesses view their online presence on Google. In this episode,  Adam Torres and Ken Knorr, CEO and President at That Company, explore RankBrain and tips business owners should know in order to reach their target audience online.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
https://missionmatters.com/

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]]> 1386 no Digital Customer Academies with Joe Moriarty https://missionmatters.com/digital-customer-academies-with-joe-moriarty/ Digital customer academies are changing the way businesses are connecting with their audiences. In this episode,  Adam Torres and Joe Moriarty, CEO of Raven360, explore the benefits of digital customer academies for small businesses.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 18 Nov 2020 15:00:00 -0000 Digital Customer Academies with Joe Moriarty full Adam Torres Digital customer academies are changing the way businesses are connecting with their audiences. In this episode,  Adam Torres and Joe Moriarty, CEO of Raven360, explore the benefits of digital customer academies for small businesses.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Digital customer academies are changing the way businesses are connecting with their audiences. In this episode,  Adam Torres and Joe Moriarty, CEO of Raven360, explore the benefits of digital customer academies for small businesses.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 1040 no How Businesses Can and Should Use Text Messaging with A.C. Evans https://missionmatters.com/how-businesses-can-and-should-use-text-messaging-with-a-c-evans/ Text messaging is an important part of connecting with clients. In this episode,  Adam Torres and Aaron Christopher (A.C.) Evans, Co Founder and CEO at Drips, explore the future of text messaging for businesses.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 09 Nov 2020 11:00:00 -0000 How Businesses Can and Should Use Text Messaging with A.C. Evans full Adam Torres Text messaging is an important part of connecting with clients. In this episode,  Adam Torres and Aaron Christopher (A.C.) Evans, Co Founder and CEO at Drips, explore the future of text messaging for businesses.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Text messaging is an important part of connecting with clients. In this episode,  Adam Torres and Aaron Christopher (A.C.) Evans, Co Founder and CEO at Drips, explore the future of text messaging for businesses.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 844 no Word of Mouth Marketing for B2B with JP Clement https://missionmatters.com/word-of-mouth-marketing-for-b2b-with-jp-clement/ Word of mouth marketing can be one of the best ways to generate business. In this episode,  Adam Torres and JP Clement, CEO at boomtime, explore word of mouth marketing and what business owners need to know. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 09 Nov 2020 11:00:00 -0000 Word of Mouth Marketing for B2B with JP Clement full Adam Torres Word of mouth marketing can be one of the best ways to generate business. In this episode,  Adam Torres and JP Clement, CEO at boomtime, explore word of mouth marketing and what business owners need to know. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Word of mouth marketing can be one of the best ways to generate business. In this episode,  Adam Torres and JP Clement, CEO at boomtime, explore word of mouth marketing and what business owners need to know.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 1049 no The 3 Biggest Mistakes Small Businesses Make with Social Media and How to Avoid Them with Katie Brinkley https://missionmatters.com/the-3-biggest-mistakes-small-businesses-make-with-social-media-and-how-to-avoid-them-with-katie-brinkley/ Social media has become an invaluable way for business owners to reach their target audiences. In this episode,  Adam Torres and Katie Brinkley, Social Media Strategist and Founder of Next Step Social Communications, explore common social media mistakes business owners make and how they can be avoided. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 09 Nov 2020 11:00:00 -0000 The 3 Biggest Mistakes Small Businesses Make with Social Media and How to Avoid Them with Katie Brinkley full Adam Torres Social media has become an invaluable way for business owners to reach their target audiences. In this episode,  Adam Torres and Katie Brinkley, Social Media Strategist and Founder of Next Step Social Communications, explore common social media mistakes business owners make and how they can be avoided. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Social media has become an invaluable way for business owners to reach their target audiences. In this episode,  Adam Torres and Katie Brinkley, Social Media Strategist and Founder of Next Step Social Communications, explore common social media mistakes business owners make and how they can be avoided.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 1068 no Marketing for Real Estate Agents with John Danes https://missionmatters.com/marketing-for-real-estate-agents-with-john-danes/ Marketing for real estate agents is important for those who are looking to increase their lead flow. In this episode,  Adam Torres and John Danes, Co Founder and CEO at Leadjolt, explore marketing for real estate agents and what it takes to close more deals.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 09 Nov 2020 11:00:00 -0000 Marketing for Real Estate Agents with John Danes full Adam Torres Marketing for real estate agents is important for those who are looking to increase their lead flow. In this episode,  Adam Torres and John Danes, Co Founder and CEO at Leadjolt, explore marketing for real estate agents and what it takes to close more deals.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Marketing for real estate agents is important for those who are looking to increase their lead flow. In this episode,  Adam Torres and John Danes, Co Founder and CEO at Leadjolt, explore marketing for real estate agents and what it takes to close more deals.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 874 no Customized One On One Virtual Training Sessions with Steve Markman https://missionmatters.com/customized-one-on-one-virtual-training-sessions-with-steve-markman/ The speaking business is going through a renaissance in many ways. In this episode,  Adam Torres and Steve Markman, Founder and President at Markman Speaker Management, explore the current state of the speaking business and Steve's virtual training sessions.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 19 Oct 2020 11:00:00 -0000 Customized One On One Virtual Training Sessions with Steve Markman full Adam Torres The speaking business is going through a renaissance in many ways. In this episode,  Adam Torres and Steve Markman, Founder and President at Markman Speaker Management, explore the current state of the speaking business and Steve's virtual training sessions.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The speaking business is going through a renaissance in many ways. In this episode,  Adam Torres and Steve Markman, Founder and President at Markman Speaker Management, explore the current state of the speaking business and Steve's virtual training sessions.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 722 no Ecommerce for Small Businesses with Brian Scanlon https://missionmatters.com/ecommerce-for-small-businesses-with-brian-scanlon/ Ecommerce is at the core of many small businesses. In this episode,  Adam Torres and Brian Scanlon, Owner of Posted Social and Director of M&A at Globalsource Infrastructure Partners, explore what small business owners should know about Ecommerce.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 19 Oct 2020 11:00:00 -0000 Ecommerce for Small Businesses with Brian Scanlon full Adam Torres Ecommerce is at the core of many small businesses. In this episode,  Adam Torres and Brian Scanlon, Owner of Posted Social and Director of M&A at Globalsource Infrastructure Partners, explore what small business owners should know about Ecommerce.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Ecommerce is at the core of many small businesses. In this episode,  Adam Torres and Brian Scanlon, Owner of Posted Social and Director of M&A at Globalsource Infrastructure Partners, explore what small business owners should know about Ecommerce. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 1000 no How Podcasting Saved My Life and Grew My Business with Josh Cary https://missionmatters.com/how-podcasting-saved-my-life-and-grew-my-business-with-josh-cary/ PodMax is on a mission to bring podcasting to the masses. In this episode,  Adam Torres and Josh Cary, Co-Founder of PodMAX & Podcast Host and Founder of Hidden Entrepreneur, explore PodMax and how it's growing the podcasting community. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 19 Oct 2020 11:00:00 -0000 How Podcasting Saved My Life and Grew My Business with Josh Cary full Adam Torres PodMax is on a mission to bring podcasting to the masses. In this episode,  Adam Torres and Josh Cary, Co-Founder of PodMAX & Podcast Host and Founder of Hidden Entrepreneur, explore PodMax and how it's growing the podcasting community. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices PodMax is on a mission to bring podcasting to the masses. In this episode,  Adam Torres and Josh Cary, Co-Founder of PodMAX & Podcast Host and Founder of Hidden Entrepreneur, explore PodMax and how it's growing the podcasting community.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 967 no Helping Local Retailers Make the Shift to Ecommerce with Andre' Savoie https://missionmatters.com/helping-local-retailers-make-the-shift-to-ecommerce-with-andre-savoie/ Helping local retailers make the shift to ecommerce is important. In this episode,  Adam Torres and Andre' Savoie, Founder and Digital Marketing Specialist at High Level Thinkers, explore what it takes to help local retailers succeed online.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 28 Sep 2020 16:00:00 -0000 Helping Local Retailers Make the Shift to Ecommerce with Andre' Savoie full Adam Torres Helping local retailers make the shift to ecommerce is important. In this episode,  Adam Torres and Andre' Savoie, Founder and Digital Marketing Specialist at High Level Thinkers, explore what it takes to help local retailers succeed online.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Helping local retailers make the shift to ecommerce is important. In this episode,  Adam Torres and Andre' Savoie, Founder and Digital Marketing Specialist at High Level Thinkers, explore what it takes to help local retailers succeed online.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 949 no Organic Social Media Marketing Hacks with Reuben Driedger https://missionmatters.com/organic-social-media-marketing-hacks-with-reuben-driedger/ Growing a social media audience organically can be achieved with the right strategy. In this episode,  Adam Torres and Reuben Driedger, Founder of Coaches Creating Impact, explore strategies for growing social media audiences organically. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 28 Sep 2020 16:00:00 -0000 Organic Social Media Marketing Hacks with Reuben Driedger full Adam Torres Growing a social media audience organically can be achieved with the right strategy. In this episode,  Adam Torres and Reuben Driedger, Founder of Coaches Creating Impact, explore strategies for growing social media audiences organically. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Growing a social media audience organically can be achieved with the right strategy. In this episode,  Adam Torres and Reuben Driedger, Founder of Coaches Creating Impact, explore strategies for growing social media audiences organically.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 1074 no Three Secrets of Email Marketing with Matt Rouse https://missionmatters.com/three-secrets-of-email-marketing-with-matt-rouse/ Email marketing is a great way to build a business. In this episode,  Adam Torres and Matt Rouse, Managing Partner at Hook SEO and Host of Digital Marketing Masters Podcast, explore the benefits of email marketing and what business owners should know. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 23 Sep 2020 01:00:00 -0000 Three Secrets of Email Marketing with Matt Rouse full Adam Torres Email marketing is a great way to build a business. In this episode,  Adam Torres and Matt Rouse, Managing Partner at Hook SEO and Host of Digital Marketing Masters Podcast, explore the benefits of email marketing and what business owners should know. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Email marketing is a great way to build a business. In this episode,  Adam Torres and Matt Rouse, Managing Partner at Hook SEO and Host of Digital Marketing Masters Podcast, explore the benefits of email marketing and what business owners should know.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 1017 no MD9 Launches Molo9 with Adi Soozin https://missionmatters.com/md9-launches-molo9-with-adi-soozin/ Molo9 is an AI powered marketing recommendation tool that aims to optimize marketing spend. In this episode,  Adam Torres and Adi Soozin, MBA, Fast Growth Executive at MD9, explore Molo9 and how companies are using it to get results.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 18 Sep 2020 07:00:00 -0000 MD9 Launches Molo9 with Adi Soozin full Adam Torres Molo9 is an AI powered marketing recommendation tool that aims to optimize marketing spend. In this episode,  Adam Torres and Adi Soozin, MBA, Fast Growth Executive at MD9, explore Molo9 and how companies are using it to get results.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Molo9 is an AI powered marketing recommendation tool that aims to optimize marketing spend. In this episode,  Adam Torres and Adi Soozin, MBA, Fast Growth Executive at MD9, explore Molo9 and how companies are using it to get results.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 686 no Self Publishing Through Ghostwriting with Steve Eggleston https://missionmatters.com/self-publishing-through-ghostwriting-with-steve-eggleston/ Using a ghostwriter can be a great way to self publish a book. In this episode,  Adam Torres and Steve Eggleston, Best-selling author, ghostwriter, Founder and CEO at Eggman Global Agency, explore the ghostwriting process and what it takes to self publish a book.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 14 Sep 2020 18:00:00 -0000 Self Publishing Through Ghostwriting with Steve Eggleston full Adam Torres Using a ghostwriter can be a great way to self publish a book. In this episode,  Adam Torres and Steve Eggleston, Best-selling author, ghostwriter, Founder and CEO at Eggman Global Agency, explore the ghostwriting process and what it takes to self publish a book.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Using a ghostwriter can be a great way to self publish a book. In this episode,  Adam Torres and Steve Eggleston, Best-selling author, ghostwriter, Founder and CEO at Eggman Global Agency, explore the ghostwriting process and what it takes to self publish a book.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 884 no Benefits of Video Testimonials for Your Business with Sam Shepler https://missionmatters.com/benefits-of-video-testimonials-for-your-business-with-sam-shepler/ Video testimonials can be the difference between connecting with your audience or not. In this episode,  Adam Torres and Sam Shepler, Founder and CEO at Testimonial Hero, explore the benefits of video testimonials. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 10 Sep 2020 12:00:00 -0000 Benefits of Video Testimonials for Your Business with Sam Shepler full Adam Torres Video testimonials can be the difference between connecting with your audience or not. In this episode,  Adam Torres and Sam Shepler, Founder and CEO at Testimonial Hero, explore the benefits of video testimonials. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Video testimonials can be the difference between connecting with your audience or not. In this episode,  Adam Torres and Sam Shepler, Founder and CEO at Testimonial Hero, explore the benefits of video testimonials.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 788 no Vape Industry PR Challenges with TJ Feener https://missionmatters.com/vape-industry-pr-challenges-with-tj-feener/ The Vape industry faces many challenges surrounding PR. In this episode,  Adam Torres and Thomas Feener, Director of Public Relations at Vaper Empire, explore how Vaper Empire is navigating PR.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 10 Sep 2020 12:00:00 -0000 Vape Industry PR Challenges with TJ Feener full Adam Torres The Vape industry faces many challenges surrounding PR. In this episode,  Adam Torres and Thomas Feener, Director of Public Relations at Vaper Empire, explore how Vaper Empire is navigating PR.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The Vape industry faces many challenges surrounding PR. In this episode,  Adam Torres and Thomas Feener, Director of Public Relations at Vaper Empire, explore how Vaper Empire is navigating PR.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 725 no The Future of B2B Marketing Function with Jasmeet Sawhney https://missionmatters.com/the-future-of-b2b-marketing-function-with-jasmeet-sawhney/ B2B marketing function is evolving. In this episode,  Adam Torres and Jasmeet Sawhney, Global Head Of Marketing at Axtria, explore the future of B2B marketing function.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 10 Sep 2020 12:00:00 -0000 The Future of B2B Marketing Function with Jasmeet Sawhney full Adam Torres B2B marketing function is evolving. In this episode,  Adam Torres and Jasmeet Sawhney, Global Head Of Marketing at Axtria, explore the future of B2B marketing function.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices B2B marketing function is evolving. In this episode,  Adam Torres and Jasmeet Sawhney, Global Head Of Marketing at Axtria, explore the future of B2B marketing function.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 791 no Build Your Brand Through Storytelling with Qamar Zaman https://missionmatters.com/build-your-brand-through-storytelling-with-qamar-zaman/ Telling your story is important, but it's vital to make sure the story is heard. In this episode,  Adam Torres and Qamar Zaman, Founder and Chief Growth Officer at KISS PR Story, explore how business owners, entrepreneurs and executives can reach a larger audience through press releases. Maddahi's new book.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 04 Sep 2020 01:00:00 -0000 Build Your Brand Through Storytelling with Qamar Zaman full Adam Torres Telling your story is important, but it's vital to make sure the story is heard. In this episode,  Adam Torres and Qamar Zaman, Founder and Chief Growth Officer at KISS PR Story, explore how business owners, entrepreneurs and executives can reach a larger audience through press releases. Maddahi's new book.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Telling your story is important, but it's vital to make sure the story is heard. In this episode,  Adam Torres and Qamar Zaman, Founder and Chief Growth Officer at KISS PR Story, explore how business owners, entrepreneurs and executives can reach a larger audience through press releases. Maddahi's new book.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 1107 no Adding a Podcast to Your Marketing Strategy with Zachariah Moreno https://missionmatters.com/adding-a-podcast-to-your-marketing-strategy-with-zachariah-moreno/ Podcasting is a great way to spread your message. It has never been easier for even the novice podcaster to record studio quality audio. In this episode,  Adam Torres and Zachariah Moreno, CEO & CTO at SquadCast, explore how SquadCast is helping it's clients record studio quality audio. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 28 Aug 2020 16:00:00 -0000 Adding a Podcast to Your Marketing Strategy with Zachariah Moreno full Adam Torres Podcasting is a great way to spread your message. It has never been easier for even the novice podcaster to record studio quality audio. In this episode,  Adam Torres and Zachariah Moreno, CEO & CTO at SquadCast, explore how SquadCast is helping it's clients record studio quality audio. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Podcasting is a great way to spread your message. It has never been easier for even the novice podcaster to record studio quality audio. In this episode,  Adam Torres and Zachariah Moreno, CEO & CTO at SquadCast, explore how SquadCast is helping it's clients record studio quality audio.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 954 no Sharing Your Brand Story with Farhana Cannon https://missionmatters.com/sharing-your-brand-story-with-farhana-cannon/ Sharing a brand story can be one of the most important things for companies to consider. But how many companies do this well over multiple channels including social media? In this episode,  Adam Torres and Farhana Cannon, CEO & Founder iMedia Exposure, explore what it takes for a company to successfully share a brand story. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 28 Aug 2020 16:00:00 -0000 Sharing Your Brand Story with Farhana Cannon full Adam Torres Sharing a brand story can be one of the most important things for companies to consider. But how many companies do this well over multiple channels including social media? In this episode,  Adam Torres and Farhana Cannon, CEO & Founder iMedia Exposure, explore what it takes for a company to successfully share a brand story. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sharing a brand story can be one of the most important things for companies to consider. But how many companies do this well over multiple channels including social media? In this episode,  Adam Torres and Farhana Cannon, CEO & Founder iMedia Exposure, explore what it takes for a company to successfully share a brand story.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 949 no Optimizing Your Sales on Amazon with Carolyn Lowe https://missionmatters.com/optimizing-your-sales-on-amazon-with-carolyn-lowe/ Optimizing sales on Amazon is the goal of many companies. But how many of us know how to do this correctly? In this episode,  Adam Torres and Carolyn Lowe, Co-Founder and CEO at ROI Swift, explore what it takes to succeed on Amazon.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 28 Aug 2020 16:00:00 -0000 Optimizing Your Sales on Amazon with Carolyn Lowe full Adam Torres Optimizing sales on Amazon is the goal of many companies. But how many of us know how to do this correctly? In this episode,  Adam Torres and Carolyn Lowe, Co-Founder and CEO at ROI Swift, explore what it takes to succeed on Amazon.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Optimizing sales on Amazon is the goal of many companies. But how many of us know how to do this correctly? In this episode,  Adam Torres and Carolyn Lowe, Co-Founder and CEO at ROI Swift, explore what it takes to succeed on Amazon.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 842 no Your Business is Digital with Anand Rao https://missionmatters.com/your-business-is-digital-with-anand-rao/ Digital is at the forefront of doing business today. In this episode,  Adam Torres and Anand Rao, SVP of Digital Business at AutoNation, explore what it means to do business digitally in today's marketplace.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 18 Aug 2020 15:00:00 -0000 Your Business is Digital with Anand Rao full Adam Torres Digital is at the forefront of doing business today. In this episode,  Adam Torres and Anand Rao, SVP of Digital Business at AutoNation, explore what it means to do business digitally in today's marketplace.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Digital is at the forefront of doing business today. In this episode,  Adam Torres and Anand Rao, SVP of Digital Business at AutoNation, explore what it means to do business digitally in today's marketplace.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 732 no The Uncoached Way with Nat Berman https://missionmatters.com/the-uncoached-way-with-nat-berman/ The Uncoached approach to business and success is both logical and strategic. In this episode,  Adam Torres and Nat Berman, CEO and Founder at Uncoached Corp, explore the Uncoached framework and what leaders should know.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 18 Aug 2020 15:00:00 -0000 The Uncoached Way with Nat Berman full Adam Torres The Uncoached approach to business and success is both logical and strategic. In this episode,  Adam Torres and Nat Berman, CEO and Founder at Uncoached Corp, explore the Uncoached framework and what leaders should know.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The Uncoached approach to business and success is both logical and strategic. In this episode,  Adam Torres and Nat Berman, CEO and Founder at Uncoached Corp, explore the Uncoached framework and what leaders should know.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 1370 no Trends in Branding and Endorsement Deals with Aaron Zack https://missionmatters.com/trends-in-branding-and-endorsement-deals-with-aaron-zack/ Branding and endorsement deals are evolving. Deals are now including a closer relationship between clients and influencers. There can also be an equity component. In this episode,  Adam Torres and Aaron Zack, Co Founder at Revolving Mind Media, explore the future of branding and endorsement deals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 18 Aug 2020 15:00:00 -0000 Trends in Branding and Endorsement Deals with Aaron Zack full Adam Torres Branding and endorsement deals are evolving. Deals are now including a closer relationship between clients and influencers. There can also be an equity component. In this episode,  Adam Torres and Aaron Zack, Co Founder at Revolving Mind Media, explore the future of branding and endorsement deals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Branding and endorsement deals are evolving. Deals are now including a closer relationship between clients and influencers. There can also be an equity component. In this episode,  Adam Torres and Aaron Zack, Co Founder at Revolving Mind Media, explore the future of branding and endorsement deals.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 983 no Jeff Policard Launches The Getting Social Podcast https://missionmatters.com/jeff-policard-launches-the-getting-social-podcast/ New podcast alert! In this episode,  Adam Torres and Jeff Policard, CEO and President at Cool Ideas Marketing, explore Jeff's new podcast, The Getting Social Podcast.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 13 Aug 2020 18:00:00 -0000 Jeff Policard Launches The Getting Social Podcast full Adam Torres New podcast alert! In this episode,  Adam Torres and Jeff Policard, CEO and President at Cool Ideas Marketing, explore Jeff's new podcast, The Getting Social Podcast.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices New podcast alert! In this episode,  Adam Torres and Jeff Policard, CEO and President at Cool Ideas Marketing, explore Jeff's new podcast, The Getting Social Podcast. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 784 no Results Driven Marketing with Wayne Mullins https://missionmatters.com/results-driven-marketing-with-wayne-mullins/ Results driven marketing is a philosophy based on performance. In this episode,  Adam Torres and Wayne Mullins, Founder at Ugly Mug Marketing, explore how Wayne's team is using a results driven marketing approach to get results. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 10 Aug 2020 18:00:00 -0000 Results Driven Marketing with Wayne Mullins full Adam Torres Results driven marketing is a philosophy based on performance. In this episode,  Adam Torres and Wayne Mullins, Founder at Ugly Mug Marketing, explore how Wayne's team is using a results driven marketing approach to get results. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Results driven marketing is a philosophy based on performance. In this episode,  Adam Torres and Wayne Mullins, Founder at Ugly Mug Marketing, explore how Wayne's team is using a results driven marketing approach to get results.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 663 no Turning Brands Into Dollars While Reaching the Millennial and Gen Z Audiences with Michelle Koshman https://missionmatters.com/turning-brands-into-dollars-while-reaching-the-millennial-and-gen-z-audiences-with-michelle-koshman/ Turning brands into dollars can be done through a systematic strategy that is well executed. But how many of us know how to do this effectively? In this episode,  Adam Torres and Michelle Koshman, Chief Creative Officer for AMB Publicity, explore how to monetize brands while reaching the Millennial and Gen Z audiences.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 05 Aug 2020 21:00:00 -0000 Turning Brands Into Dollars While Reaching the Millennial and Gen Z Audiences with Michelle Koshman full Adam Torres Turning brands into dollars can be done through a systematic strategy that is well executed. But how many of us know how to do this effectively? In this episode,  Adam Torres and Michelle Koshman, Chief Creative Officer for AMB Publicity, explore how to monetize brands while reaching the Millennial and Gen Z audiences.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Turning brands into dollars can be done through a systematic strategy that is well executed. But how many of us know how to do this effectively? In this episode,  Adam Torres and Michelle Koshman, Chief Creative Officer for AMB Publicity, explore how to monetize brands while reaching the Millennial and Gen Z audiences.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 652 no Adam Torres and Ryan Cote discuss marketing for small businesses. https://missionmatters.com/digital-marketing-for-small-businesses-with-ryan-cote/ Digital marketing has become vital for many small businesses. Having the correct digital marketing strategy can mean the difference between success and failure. In this episode,  Adam Torres and Ryan Cote, Director of Digital Services and Partner at Ballantine, explore digital marketing strategies that small business owners should know.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 05 Aug 2020 21:00:00 -0000 Adam Torres and Ryan Cote discuss marketing for small businesses. full Adam Torres Digital marketing has become vital for many small businesses. Having the correct digital marketing strategy can mean the difference between success and failure. In this episode,  Adam Torres and Ryan Cote, Director of Digital Services and Partner at Ballantine, explore digital marketing strategies that small business owners should know.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Digital marketing has become vital for many small businesses. Having the correct digital marketing strategy can mean the difference between success and failure. In this episode,  Adam Torres and Ryan Cote, Director of Digital Services and Partner at Ballantine, explore digital marketing strategies that small business owners should know.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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Visit our website:
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]]> 805 no Strategic Communications for Brands with Megan Cunningham https://missionmatters.com/strategic-communications-for-brands-with-megan-cunningham/ Brands have a unique opportunity to connect with audiences like never before. Advancements in analytics spell opportunity for those who understand how to segment their audiences. In this episode,  Adam Torres and Megan Cunningham, CEO and Founder of Magnet Media, explore what it takes to strategically tell a brand's story.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 05 Aug 2020 21:00:00 -0000 Strategic Communications for Brands with Megan Cunningham full Adam Torres Brands have a unique opportunity to connect with audiences like never before. Advancements in analytics spell opportunity for those who understand how to segment their audiences. In this episode,  Adam Torres and Megan Cunningham, CEO and Founder of Magnet Media, explore what it takes to strategically tell a brand's story.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Brands have a unique opportunity to connect with audiences like never before. Advancements in analytics spell opportunity for those who understand how to segment their audiences. In this episode,  Adam Torres and Megan Cunningham, CEO and Founder of Magnet Media, explore what it takes to strategically tell a brand's story.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

Visit our website:
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]]> 749 no Turning Creative Passions into Businesses with Rachel Noall https://missionmatters.com/turning-creative-passions-into-businesses-with-rachel-noall/ Turning a creative passion into a business is the dream of many. In this episode,  Adam Torres and Rachel Noall, Founder at RN Marketing Collective and Host at Poems for People Podcast, explore what it takes to monetize a passion while serving others. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 03 Aug 2020 11:00:00 -0000 Turning Creative Passions into Businesses with Rachel Noall full Adam Torres Turning a creative passion into a business is the dream of many. In this episode,  Adam Torres and Rachel Noall, Founder at RN Marketing Collective and Host at Poems for People Podcast, explore what it takes to monetize a passion while serving others. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Turning a creative passion into a business is the dream of many. In this episode,  Adam Torres and Rachel Noall, Founder at RN Marketing Collective and Host at Poems for People Podcast, explore what it takes to monetize a passion while serving others.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 946 no Benefits of Hosting a Virtual Summit with Robyn Bennett https://missionmatters.com/benefits-of-hosting-a-virtual-summit-with-robyn-bennett/ Hosting Virtual Summits can be a great way to get your name  and brand out there.In this episode,  Adam Torres and Robyn Bennett, CEO and Founder at The Technology Queen, explore the current state of virtual summits.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 30 Jul 2020 08:00:00 -0000 Benefits of Hosting a Virtual Summit with Robyn Bennett full Adam Torres Hosting Virtual Summits can be a great way to get your name  and brand out there.In this episode,  Adam Torres and Robyn Bennett, CEO and Founder at The Technology Queen, explore the current state of virtual summits.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Hosting Virtual Summits can be a great way to get your name  and brand out there.In this episode,  Adam Torres and Robyn Bennett, CEO and Founder at The Technology Queen, explore the current state of virtual summits.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 803 no Amazon Retail Arbitrage with Ann Sieg https://missionmatters.com/amazon-retail-arbitrage-with-ann-sieg/ Amazon retail arbitrage is an E-Commerce strategy that many have used to build successful businesses. In this episode,  Adam Torres and Ann Sieg, Founder and CEO at E-Commerce Business School LLC, explore Amazon retail arbitrage strategies. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 30 Jul 2020 08:00:00 -0000 Amazon Retail Arbitrage with Ann Sieg full Adam Torres Amazon retail arbitrage is an E-Commerce strategy that many have used to build successful businesses. In this episode,  Adam Torres and Ann Sieg, Founder and CEO at E-Commerce Business School LLC, explore Amazon retail arbitrage strategies. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Amazon retail arbitrage is an E-Commerce strategy that many have used to build successful businesses. In this episode,  Adam Torres and Ann Sieg, Founder and CEO at E-Commerce Business School LLC, explore Amazon retail arbitrage strategies.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 986 no "In Real Life" (IRL) | Social Calendar App with Abraham Shafi https://missionmatters.com/in-real-life-irl-social-calendar-app-with-abraham-shafi/ "In Real Life" (IRL) has created a social calendar app that has gained a wide following. In this episode,  Adam Torres and Abraham Shafi, Abraham Shafi, CEO and Co-Founder at IRL, explore what makes IRL the ultimate social calendar app.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 28 Jul 2020 18:00:00 -0000 "In Real Life" (IRL) | Social Calendar App with Abraham Shafi full Adam Torres "In Real Life" (IRL) has created a social calendar app that has gained a wide following. In this episode,  Adam Torres and Abraham Shafi, Abraham Shafi, CEO and Co-Founder at IRL, explore what makes IRL the ultimate social calendar app.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices "In Real Life" (IRL) has created a social calendar app that has gained a wide following. In this episode,  Adam Torres and Abraham Shafi, Abraham Shafi, CEO and Co-Founder at IRL, explore what makes IRL the ultimate social calendar app.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 686 no The Unattached Approach to Profits with Judith Vergara https://missionmatters.com/the-unattached-approach-to-profits-with-judith-vergara/ Digital marketing can be a great way to earn money online. In this episode,  Adam Torres and Judith Vergara, Digital Affiliate Marketer at JudithVergara.com, explore Judith's journey in marketing and her unique approach to profits.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sat, 18 Jul 2020 20:00:00 -0000 The Unattached Approach to Profits with Judith Vergara full Adam Torres Digital marketing can be a great way to earn money online. In this episode,  Adam Torres and Judith Vergara, Digital Affiliate Marketer at JudithVergara.com, explore Judith's journey in marketing and her unique approach to profits.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Digital marketing can be a great way to earn money online. In this episode,  Adam Torres and Judith Vergara, Digital Affiliate Marketer at JudithVergara.com, explore Judith's journey in marketing and her unique approach to profits.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 655 no Wartime Business Playbook with Andy Seth The Wartime Business Playbook is a tool that business owners can use to navigate challenging times. In this episode,  Adam Torres and Andy Seth, Founder and CEO of Flow Marketing, explore the Wartime Business Playbook and how Andy used it to double annual recurring revenues.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 03 Jul 2020 15:00:00 -0000 Wartime Business Playbook with Andy Seth full Adam Torres The Wartime Business Playbook is a tool that business owners can use to navigate challenging times. In this episode,  Adam Torres and Andy Seth, Founder and CEO of Flow Marketing, explore the Wartime Business Playbook and how Andy used it to double annual recurring revenues.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The Wartime Business Playbook is a tool that business owners can use to navigate challenging times. In this episode,  Adam Torres and Andy Seth, Founder and CEO of Flow Marketing, explore the Wartime Business Playbook and how Andy used it to double annual recurring revenues.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 1003 no How Small Businesses Can Profit from Having a Big Business Mindset with Isar Meitis Moving from a small business to a big business mindset can be challenging. With so much to consider, where does a small business owner start? In this episode,  Adam Torres and Isar Meitis, Founder of The e-tribe, explore what it takes for small business owners to get their businesses to the next level.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 30 Jun 2020 17:00:00 -0000 How Small Businesses Can Profit from Having a Big Business Mindset with Isar Meitis full Adam Torres Moving from a small business to a big business mindset can be challenging. With so much to consider, where does a small business owner start? In this episode,  Adam Torres and Isar Meitis, Founder of The e-tribe, explore what it takes for small business owners to get their businesses to the next level.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Moving from a small business to a big business mindset can be challenging. With so much to consider, where does a small business owner start? In this episode,  Adam Torres and Isar Meitis, Founder of The e-tribe, explore what it takes for small business owners to get their businesses to the next level.   


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 766 no How Use Social Media for Your Small Businesses with Karen Liz Albert Social media is a core marketing tool for many small businesses. Using social media effectively can mean the difference between growth and stagnation. In this episode,  Adam Torres and Karen Liz Albert, Owner and Founder at Behind Your Curtain, LLC., explore what it takes for small business owners to use social media effectively.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 26 Jun 2020 17:00:00 -0000 How Use Social Media for Your Small Businesses with Karen Liz Albert full Adam Torres Social media is a core marketing tool for many small businesses. Using social media effectively can mean the difference between growth and stagnation. In this episode,  Adam Torres and Karen Liz Albert, Owner and Founder at Behind Your Curtain, LLC., explore what it takes for small business owners to use social media effectively.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Social media is a core marketing tool for many small businesses. Using social media effectively can mean the difference between growth and stagnation. In this episode,  Adam Torres and Karen Liz Albert, Owner and Founder at Behind Your Curtain, LLC., explore what it takes for small business owners to use social media effectively.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 811 no Benefits of Social Selling with Christina Mascaro Social selling has become a buzzword in many business circles. But social selling is often misunderstood. In this episode,  Adam Torres and Christina Mascaro, Founder of The Bronze Finch, explore social selling best practices and strategies.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 24 Jun 2020 16:00:00 -0000 Benefits of Social Selling with Christina Mascaro full Adam Torres Social selling has become a buzzword in many business circles. But social selling is often misunderstood. In this episode,  Adam Torres and Christina Mascaro, Founder of The Bronze Finch, explore social selling best practices and strategies.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Social selling has become a buzzword in many business circles. But social selling is often misunderstood. In this episode,  Adam Torres and Christina Mascaro, Founder of The Bronze Finch, explore social selling best practices and strategies.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 945 no B2B Social Media Marketing for LinkedIn with Katelyn Brower B2B social media marketing on LinkedIn doesn't have to be a mystery. There are simple principles that brands can follow to succeed. In this episode,  Adam Torres and Katelyn Brower, Social Media Manager at Sterling, explore what it takes to leverage LinkedIn to grow a brand.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 19 Jun 2020 16:00:00 -0000 B2B Social Media Marketing for LinkedIn with Katelyn Brower full Adam Torres B2B social media marketing on LinkedIn doesn't have to be a mystery. There are simple principles that brands can follow to succeed. In this episode,  Adam Torres and Katelyn Brower, Social Media Manager at Sterling, explore what it takes to leverage LinkedIn to grow a brand.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices B2B social media marketing on LinkedIn doesn't have to be a mystery. There are simple principles that brands can follow to succeed. In this episode,  Adam Torres and Katelyn Brower, Social Media Manager at Sterling, explore what it takes to leverage LinkedIn to grow a brand.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 885 no LinkedIn Lead Generation with Marty Morris Lead generation through LinkedIn is always a hot topic. But how many of us know how to use LinkedIn to cultivate leads that convert? In this episode,  Adam Torres and Marty Morris, Franchise Owner at Pinpoint Local Serving the Denver Area, explore lead generation and how Pinpoint Local is helping its clients thrive.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 17 Jun 2020 15:00:00 -0000 LinkedIn Lead Generation with Marty Morris full Adam Torres Lead generation through LinkedIn is always a hot topic. But how many of us know how to use LinkedIn to cultivate leads that convert? In this episode,  Adam Torres and Marty Morris, Franchise Owner at Pinpoint Local Serving the Denver Area, explore lead generation and how Pinpoint Local is helping its clients thrive.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Lead generation through LinkedIn is always a hot topic. But how many of us know how to use LinkedIn to cultivate leads that convert? In this episode,  Adam Torres and Marty Morris, Franchise Owner at Pinpoint Local Serving the Denver Area, explore lead generation and how Pinpoint Local is helping its clients thrive.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 509 no Paladin Launches Measure Studio with James Creech https://missionmatters.com/paladin-launches-measure-studio-with-james-creech/ Measure Studio is a new social analytics tool for creators and publishers that aims to ease the burden of tracking and optimizing marketing campaigns. In this episode,  Adam Torres and James Creech, Co Founder and CEO of Paladin and Host at the All Things Video podcast, explore Measure Studio and its role in the marketplace.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 12 Jun 2020 15:00:00 -0000 Paladin Launches Measure Studio with James Creech full Adam Torres Measure Studio is a new social analytics tool for creators and publishers that aims to ease the burden of tracking and optimizing marketing campaigns. In this episode,  Adam Torres and James Creech, Co Founder and CEO of Paladin and Host at the All Things Video podcast, explore Measure Studio and its role in the marketplace.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Measure Studio is a new social analytics tool for creators and publishers that aims to ease the burden of tracking and optimizing marketing campaigns. In this episode,  Adam Torres and James Creech, Co Founder and CEO of Paladin and Host at the All Things Video podcast, explore Measure Studio and its role in the marketplace. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 779 no Content Strategy with Mike Goldberg https://missionmatters.com/content-strategy-with-mike-goldberg/ Content strategy and content marketing are buzzwords that currently dominate the marketing landscape. But some things never change, though the medium and distribution may with the advent of new platforms. In this episode,  Adam Torres and Mike Goldberg, Editor In Chief at Vonage, explore content strategy and philosophies that have remained consistent through the years.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 11 Jun 2020 17:00:00 -0000 Content Strategy with Mike Goldberg full Adam Torres Content strategy and content marketing are buzzwords that currently dominate the marketing landscape. But some things never change, though the medium and distribution may with the advent of new platforms. In this episode,  Adam Torres and Mike Goldberg, Editor In Chief at Vonage, explore content strategy and philosophies that have remained consistent through the years.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Content strategy and content marketing are buzzwords that currently dominate the marketing landscape. But some things never change, though the medium and distribution may with the advent of new platforms. In this episode,  Adam Torres and Mike Goldberg, Editor In Chief at Vonage, explore content strategy and philosophies that have remained consistent through the years.   


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 646 no Digital Ukrainian and European Ecosystems with Olga Lysenko https://missionmatters.com/digital-ukrainian-and-european-ecosystems-with-olga-lysenko/ The current Ukrainian and European digital ecosystems have become increasingly important. In this episode,  Adam Torres and Olga Lysenko, Chief Experience Officer EVNE Developers, explore the Ukrainian and European digital landscape.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 09 Jun 2020 16:00:00 -0000 Digital Ukrainian and European Ecosystems with Olga Lysenko full Adam Torres The current Ukrainian and European digital ecosystems have become increasingly important. In this episode,  Adam Torres and Olga Lysenko, Chief Experience Officer EVNE Developers, explore the Ukrainian and European digital landscape.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The current Ukrainian and European digital ecosystems have become increasingly important. In this episode,  Adam Torres and Olga Lysenko, Chief Experience Officer EVNE Developers, explore the Ukrainian and European digital landscape.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 631 no Brand Positioning Strategy with Brad Schlachter https://missionmatters.com/brand-positioning-strategy-with-brad-schlachter/ Brand positioning strategy has become increasingly important in today's competitive market. Telling the right on brand story can mean the difference between a successful launch and one that falls flat. In this episode,  Adam Torres and Brad Schlachter, Marketing Consultant and Fractional CMO, explore brand positioning strategy and what business owners and entrepreneurs should know.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 09 Jun 2020 16:00:00 -0000 Brand Positioning Strategy with Brad Schlachter full Adam Torres Brand positioning strategy has become increasingly important in today's competitive market. Telling the right on brand story can mean the difference between a successful launch and one that falls flat. In this episode,  Adam Torres and Brad Schlachter, Marketing Consultant and Fractional CMO, explore brand positioning strategy and what business owners and entrepreneurs should know.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Brand positioning strategy has become increasingly important in today's competitive market. Telling the right on brand story can mean the difference between a successful launch and one that falls flat. In this episode,  Adam Torres and Brad Schlachter, Marketing Consultant and Fractional CMO, explore brand positioning strategy and what business owners and entrepreneurs should know.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 546 no Lead Generation and Customer Acquisition in B2B with Jeeyan Rostam-Adabi https://missionmatters.com/lead-generation-and-customer-acquisition-in-b2b-with-jeeyan-rostam-adabi/ B2B lead generation and customer acquisition are staples to growing a successful business for many. Using the proper strategy can mean the difference between success and failure for a business. Are you getting the most out of your customer acquisition strategy? In this episode,  Adam Torres and Jeeyan Rostam-Abadi, Former EVP of Marketing at Hawke Media, explore the ins and outs of lead generation and customer acquisition.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 09 Jun 2020 16:00:00 -0000 Lead Generation and Customer Acquisition in B2B with Jeeyan Rostam-Adabi full Adam Torres B2B lead generation and customer acquisition are staples to growing a successful business for many. Using the proper strategy can mean the difference between success and failure for a business. Are you getting the most out of your customer acquisition strategy? In this episode,  Adam Torres and Jeeyan Rostam-Abadi, Former EVP of Marketing at Hawke Media, explore the ins and outs of lead generation and customer acquisition.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices B2B lead generation and customer acquisition are staples to growing a successful business for many. Using the proper strategy can mean the difference between success and failure for a business. Are you getting the most out of your customer acquisition strategy? In this episode,  Adam Torres and Jeeyan Rostam-Abadi, Former EVP of Marketing at Hawke Media, explore the ins and outs of lead generation and customer acquisition.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 1067 no Forming Strategic Alliances to Grow and Scale Your Business with Lewis Goldstein https://missionmatters.com/forming-strategic-alliances-to-grow-and-scale-your-business-with-lewis-goldstein/ Forming the correct strategic alliances can mean the difference between growing and scaling business effectively and hitting a plateau. Have you considered what forming the right strategic alliances can do for your business? In this episode,  Adam Torres and Lewis Goldstein, President at Blue Wind Marketing, explore how to seek out and attract strategic alliances that can help your business.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 09 Jun 2020 16:00:00 -0000 Forming Strategic Alliances to Grow and Scale Your Business with Lewis Goldstein full Adam Torres Forming the correct strategic alliances can mean the difference between growing and scaling business effectively and hitting a plateau. Have you considered what forming the right strategic alliances can do for your business? In this episode,  Adam Torres and Lewis Goldstein, President at Blue Wind Marketing, explore how to seek out and attract strategic alliances that can help your business.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Forming the correct strategic alliances can mean the difference between growing and scaling business effectively and hitting a plateau. Have you considered what forming the right strategic alliances can do for your business? In this episode,  Adam Torres and Lewis Goldstein, President at Blue Wind Marketing, explore how to seek out and attract strategic alliances that can help your business.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 610 no Google Ads for Businesses with Tracy Valencia https://missionmatters.com/google-ads-for-businesses-with-tracy-valencia/ Google Ads are at the core of many successful marketing campaigns. Is your business using Google Ads properly? In this episode,  Adam Torres and Tracy Valencia, Director of Paid Media at MWI, explore Google Ads and what business owners need to know.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 09 Jun 2020 16:00:00 -0000 Google Ads for Businesses with Tracy Valencia full Adam Torres Google Ads are at the core of many successful marketing campaigns. Is your business using Google Ads properly? In this episode,  Adam Torres and Tracy Valencia, Director of Paid Media at MWI, explore Google Ads and what business owners need to know.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Google Ads are at the core of many successful marketing campaigns. Is your business using Google Ads properly? In this episode,  Adam Torres and Tracy Valencia, Director of Paid Media at MWI, explore Google Ads and what business owners need to know.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 630 no Chatbot Landing Pages with Steve Sunshine https://missionmatters.com/chatbot-landing-pages-with-steve-sunshine/ Chatbot landing pages are being used by many businesses to create engagement with potential and existing customers while driving revenue. Have you considered how chatbot landing pages can help your efforts?  In this episode,  Adam Torres and Steve Sunshine, VP Sales & Marketing at TruCHAT By TruVISIBILITY,  explore chatbot landing pages and what business owners should know to be successful using them.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 03 Jun 2020 18:00:00 -0000 Chatbot Landing Pages with Steve Sunshine full Adam Torres Chatbot landing pages are being used by many businesses to create engagement with potential and existing customers while driving revenue. Have you considered how chatbot landing pages can help your efforts?  In this episode,  Adam Torres and Steve Sunshine, VP Sales & Marketing at TruCHAT By TruVISIBILITY,  explore chatbot landing pages and what business owners should know to be successful using them.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Chatbot landing pages are being used by many businesses to create engagement with potential and existing customers while driving revenue. Have you considered how chatbot landing pages can help your efforts?  In this episode,  Adam Torres and Steve Sunshine, VP Sales & Marketing at TruCHAT By TruVISIBILITY,  explore chatbot landing pages and what business owners should know to be successful using them.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 746 no Influencer Marketing for Small Businesses with Joel Beckett https://missionmatters.com/influencer-marketing-for-small-businesses-with-joel-beckett/ Influencer marketing is a trend that is not going away anytime soon. In fact, it's become a pillar in the marketing plans of many businesses. In this episode,  Adam Torres and Joel Beckett, CEO and Founder at The Outloud Group, explore what it takes to create and implement a successful influencer marketing campaign.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 02 Jun 2020 18:00:00 -0000 Influencer Marketing for Small Businesses with Joel Beckett full Adam Torres Influencer marketing is a trend that is not going away anytime soon. In fact, it's become a pillar in the marketing plans of many businesses. In this episode,  Adam Torres and Joel Beckett, CEO and Founder at The Outloud Group, explore what it takes to create and implement a successful influencer marketing campaign.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Influencer marketing is a trend that is not going away anytime soon. In fact, it's become a pillar in the marketing plans of many businesses. In this episode,  Adam Torres and Joel Beckett, CEO and Founder at The Outloud Group, explore what it takes to create and implement a successful influencer marketing campaign.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 716 no Social Engagement with Chris Slade https://missionmatters.com/social-engagement-with-chris-slade/ Social engagement is becoming increasingly important for businesses worldwide. Have you considered the role it can play for you? In this episode,  Adam Torres and Chris Slade, Co-Founder and Director Of Marketing of Plexis, explore social engagement and what professionals should know.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 02 Jun 2020 18:00:00 -0000 Social Engagement with Chris Slade full Adam Torres Social engagement is becoming increasingly important for businesses worldwide. Have you considered the role it can play for you? In this episode,  Adam Torres and Chris Slade, Co-Founder and Director Of Marketing of Plexis, explore social engagement and what professionals should know.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Social engagement is becoming increasingly important for businesses worldwide. Have you considered the role it can play for you? In this episode,  Adam Torres and Chris Slade, Co-Founder and Director Of Marketing of Plexis, explore social engagement and what professionals should know.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 474 no Business Sales Processes and Marketing Programs with Richard Rothstein https://missionmatters.com/business-sales-processes-and-marketing-programs-with-richard-rothstein/ Sales processes and marketing platforms are two key components of any successful business. Without one or the other, the business may always be kept back from reaching its full potential. In this episode,  Adam Torres and Richard Rothstein, CEO of Rothstein Consulting, explore the benefits of having great sales processes and marketing platforms in place.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 01 Jun 2020 14:00:00 -0000 Business Sales Processes and Marketing Programs with Richard Rothstein full Adam Torres Sales processes and marketing platforms are two key components of any successful business. Without one or the other, the business may always be kept back from reaching its full potential. In this episode,  Adam Torres and Richard Rothstein, CEO of Rothstein Consulting, explore the benefits of having great sales processes and marketing platforms in place.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sales processes and marketing platforms are two key components of any successful business. Without one or the other, the business may always be kept back from reaching its full potential. In this episode,  Adam Torres and Richard Rothstein, CEO of Rothstein Consulting, explore the benefits of having great sales processes and marketing platforms in place. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 543 no Instagram Marketing Strategies with Jenn Herman https://missionmatters.com/instagram-marketing-strategies-with-jenn-herman/ Instagram marketing strategies is always a hot topic. But despite the curiosity, how many of us know how to market on Instagram effectively? In this episode,  Adam Torres and Jenn Herman, Social Media Consultant and Founder of Jenn's Trends, explore Instagram marketing strategies and what business owners need to know.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 27 May 2020 18:00:00 -0000 Instagram Marketing Strategies with Jenn Herman full Adam Torres Instagram marketing strategies is always a hot topic. But despite the curiosity, how many of us know how to market on Instagram effectively? In this episode,  Adam Torres and Jenn Herman, Social Media Consultant and Founder of Jenn's Trends, explore Instagram marketing strategies and what business owners need to know.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Instagram marketing strategies is always a hot topic. But despite the curiosity, how many of us know how to market on Instagram effectively? In this episode,  Adam Torres and Jenn Herman, Social Media Consultant and Founder of Jenn's Trends, explore Instagram marketing strategies and what business owners need to know. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 622 no Social Media for Life & Business Coaches with Amy Airom https://missionmatters.com/social-media-for-life-business-coaches-with-amy-airom/ Life and business coaches who are not maximizing their social media presence may be missing out. Social media has become one of the key ways to attract new clients while retaining current ones. In this episode,  Adam Torres and Amy Airom, Founder of Capitalize Social Media, explore the benefits of a sound social media strategy for life and business coaches.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 27 May 2020 18:00:00 -0000 Social Media for Life & Business Coaches with Amy Airom full Adam Torres Life and business coaches who are not maximizing their social media presence may be missing out. Social media has become one of the key ways to attract new clients while retaining current ones. In this episode,  Adam Torres and Amy Airom, Founder of Capitalize Social Media, explore the benefits of a sound social media strategy for life and business coaches.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Life and business coaches who are not maximizing their social media presence may be missing out. Social media has become one of the key ways to attract new clients while retaining current ones. In this episode,  Adam Torres and Amy Airom, Founder of Capitalize Social Media, explore the benefits of a sound social media strategy for life and business coaches. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 452 no Benefits of Being a Purpose Led Brand with Bryan Kimbell https://missionmatters.com/benefits-of-being-a-purpose-led-brand-with-bryan-kimbell/ Creating a purpose-led brand is the goal of many companies. But how many of us know exactly how to accomplish this? In this episode,  Adam Torres and Bryan Kimbell, Founder and Chief Strategist at Ethike Marketing, explore what it takes to create and grow a purpose-led brand.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 25 May 2020 18:00:00 -0000 Benefits of Being a Purpose Led Brand with Bryan Kimbell full Adam Torres Creating a purpose-led brand is the goal of many companies. But how many of us know exactly how to accomplish this? In this episode,  Adam Torres and Bryan Kimbell, Founder and Chief Strategist at Ethike Marketing, explore what it takes to create and grow a purpose-led brand.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Creating a purpose-led brand is the goal of many companies. But how many of us know exactly how to accomplish this? In this episode,  Adam Torres and Bryan Kimbell, Founder and Chief Strategist at Ethike Marketing, explore what it takes to create and grow a purpose-led brand.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 723 no Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence with Author David Lemley https://missionmatters.com/beloved-and-dominant-brands-the-brand-ecosystem-that-drives-better-for-you-brands-from-one-of-many-to-category-prominence-with-author-david-lemley/  New book alert! In this episode,  Adam Torres and David Lemley, President and Head of Brand Strategy of Retail Voodoo and Author of Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence, explore David's book and how brands can use it to stand out from the competition.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 25 May 2020 18:00:00 -0000 Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence with Author David Lemley full Adam Torres  New book alert! In this episode,  Adam Torres and David Lemley, President and Head of Brand Strategy of Retail Voodoo and Author of Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence, explore David's book and how brands can use it to stand out from the competition.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices  New book alert! In this episode,  Adam Torres and David Lemley, President and Head of Brand Strategy of Retail Voodoo and Author of Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence, explore David's book and how brands can use it to stand out from the competition.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 621 no Scaling and Pivoting Online Businesses with Alan Bush https://missionmatters.com/scaling-and-pivoting-online-businesses-with-alan-bush/ Many people want to scale online businesses. Changing markets may also arise causing the need or opportunity to pivot. How many of us know how to scale and pivot correctly? In this episode,  Adam Torres and Alan Bush, VP of Strategy at Ignite Visibility, explore strategies for scaling online businesses.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 21 May 2020 16:00:00 -0000 Scaling and Pivoting Online Businesses with Alan Bush full Adam Torres Many people want to scale online businesses. Changing markets may also arise causing the need or opportunity to pivot. How many of us know how to scale and pivot correctly? In this episode,  Adam Torres and Alan Bush, VP of Strategy at Ignite Visibility, explore strategies for scaling online businesses.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Many people want to scale online businesses. Changing markets may also arise causing the need or opportunity to pivot. How many of us know how to scale and pivot correctly? In this episode,  Adam Torres and Alan Bush, VP of Strategy at Ignite Visibility, explore strategies for scaling online businesses.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 696 no How to Scale Content Marketing with Laura Carr https://missionmatters.com/how-to-scale-content-marketing-with-laura-carr/ Content marketing has become more important than ever for brands trying to reach their target market. But how many of us know how to scale our content marketing properly? In this episode,  Adam Torres and Laura Carr, Digital Marketing Strategist, explore current trends in content marketing.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 21 May 2020 16:00:00 -0000 How to Scale Content Marketing with Laura Carr full Adam Torres Content marketing has become more important than ever for brands trying to reach their target market. But how many of us know how to scale our content marketing properly? In this episode,  Adam Torres and Laura Carr, Digital Marketing Strategist, explore current trends in content marketing.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Content marketing has become more important than ever for brands trying to reach their target market. But how many of us know how to scale our content marketing properly? In this episode,  Adam Torres and Laura Carr, Digital Marketing Strategist, explore current trends in content marketing. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 651 no Marketing For Medical Practices with Scott Allen https://missionmatters.com/marketing-for-medical-practices-with-scott-allen/ Medical practices have unique marketing needs. A "one size fits all" approach is often not the best use of resources to get results. In this episode,  Adam Torres and Scott Allen, Co-Founder and Digital Marketing Consultant at Breakthrough Dental Marketing explore the unique challenges and opportunities for medical practices to use marketing effectively.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 21 May 2020 16:00:00 -0000 Marketing For Medical Practices with Scott Allen full Adam Torres Medical practices have unique marketing needs. A "one size fits all" approach is often not the best use of resources to get results. In this episode,  Adam Torres and Scott Allen, Co-Founder and Digital Marketing Consultant at Breakthrough Dental Marketing explore the unique challenges and opportunities for medical practices to use marketing effectively.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Medical practices have unique marketing needs. A "one size fits all" approach is often not the best use of resources to get results. In this episode,  Adam Torres and Scott Allen, Co-Founder and Digital Marketing Consultant at Breakthrough Dental Marketing explore the unique challenges and opportunities for medical practices to use marketing effectively.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 579 no Why Companies Need to Brand Themselves with Martynas Fedotovas https://missionmatters.com/why-companies-need-to-brand-themselves-with-martynas-fedotovas/ Company branding is important in this competitive marketplace. But how many of us know how to brand properly? In this episode,  Adam Torres and Martynas Fedotovas, Owner of Equity Nest, explore company branding and how it can mean the difference between success and failure. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 18 May 2020 18:00:00 -0000 Why Companies Need to Brand Themselves with Martynas Fedotovas full Adam Torres Company branding is important in this competitive marketplace. But how many of us know how to brand properly? In this episode,  Adam Torres and Martynas Fedotovas, Owner of Equity Nest, explore company branding and how it can mean the difference between success and failure. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Company branding is important in this competitive marketplace. But how many of us know how to brand properly? In this episode,  Adam Torres and Martynas Fedotovas, Owner of Equity Nest, explore company branding and how it can mean the difference between success and failure.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 635 no How Small Business Owners Can Generate Leads on LinkedIn with Sonny Sultani https://missionmatters.com/how-small-business-owners-can-generate-leads-on-linkedin-with-sonny-sultani/ LinkedIn is the leading online platform for professionals to connect. But have you considered using LinkedIn to generate new leads? In this episode,  Adam Torres and Sonny Sultani, Chief Growth Officer of 120/80, explore the power of LinkedIn and how it is helping professionals succeed.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 18 May 2020 18:00:00 -0000 How Small Business Owners Can Generate Leads on LinkedIn with Sonny Sultani full Adam Torres LinkedIn is the leading online platform for professionals to connect. But have you considered using LinkedIn to generate new leads? In this episode,  Adam Torres and Sonny Sultani, Chief Growth Officer of 120/80, explore the power of LinkedIn and how it is helping professionals succeed.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices LinkedIn is the leading online platform for professionals to connect. But have you considered using LinkedIn to generate new leads? In this episode,  Adam Torres and Sonny Sultani, Chief Growth Officer of 120/80, explore the power of LinkedIn and how it is helping professionals succeed.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 449 no Focusing On the Next Generation in Business with Daniel de Castellane https://missionmatters.com/focusing-on-the-next-generation-in-business-with-daniel-de-castellane/ Many businesses would like to focus on the next generation in business but don't have an effective strategy to accomplish this task.  In this episode, Adam Torres and Daniel de Castellane, Founder and CEO at de Castellane Creative, explore what it takes to effectively reach the next generation. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 11 May 2020 17:00:00 -0000 Focusing On the Next Generation in Business with Daniel de Castellane full Adam Torres Many businesses would like to focus on the next generation in business but don't have an effective strategy to accomplish this task.  In this episode, Adam Torres and Daniel de Castellane, Founder and CEO at de Castellane Creative, explore what it takes to effectively reach the next generation. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Many businesses would like to focus on the next generation in business but don't have an effective strategy to accomplish this task.  In this episode, Adam Torres and Daniel de Castellane, Founder and CEO at de Castellane Creative, explore what it takes to effectively reach the next generation.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 469 no Media Strategies with Bobbye Brooks, MBA https://missionmatters.com/media-strategies-with-bobbye-brooks-mba/ Having a proper media and branding strategy is important for the long term growth of businesses. However, not many businesses know how to accomplish this task. In this episode, Adam Torres and Bobbye Brooks, MBA, Co-founder, and CEO at Media 4 Women Enterprises, explore media and marketing strategies that are helping businesses succeed.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 08 May 2020 17:00:00 -0000 Media Strategies with Bobbye Brooks, MBA full Adam Torres Having a proper media and branding strategy is important for the long term growth of businesses. However, not many businesses know how to accomplish this task. In this episode, Adam Torres and Bobbye Brooks, MBA, Co-founder, and CEO at Media 4 Women Enterprises, explore media and marketing strategies that are helping businesses succeed.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Having a proper media and branding strategy is important for the long term growth of businesses. However, not many businesses know how to accomplish this task. In this episode, Adam Torres and Bobbye Brooks, MBA, Co-founder, and CEO at Media 4 Women Enterprises, explore media and marketing strategies that are helping businesses succeed.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 645 no Personal Branding on LinkedIn with Raquel Borras https://missionmatters.com/personal-branding-on-linkedin-with-raquel-borras/ LinkedIn is the premier business-focused social platform. Many want to get more involved but don't know-how. In this episode, Adam Torres and Raquel Borras, Chief Excitement Officer & Founder at True To You Branding, explore strategies that every professional using LinkedIn should know.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 08 May 2020 17:00:00 -0000 Personal Branding on LinkedIn with Raquel Borras full Adam Torres LinkedIn is the premier business-focused social platform. Many want to get more involved but don't know-how. In this episode, Adam Torres and Raquel Borras, Chief Excitement Officer & Founder at True To You Branding, explore strategies that every professional using LinkedIn should know.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices LinkedIn is the premier business-focused social platform. Many want to get more involved but don't know-how. In this episode, Adam Torres and Raquel Borras, Chief Excitement Officer & Founder at True To You Branding, explore strategies that every professional using LinkedIn should know. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 555 no How SEO and PR have Merged with Noelle Fauver https://missionmatters.com/how-seo-and-pr-have-merged-with-noelle-fauver/ SEO and PR were once considered separate fields by many. With marketing becoming more complex, the distinguishing lines between the two have become increasingly blurred. In this episode, Adam Torres and Noelle Fauver, Associate Director of Outreach at Inseev Interactive, explore current trends in marketing and PR. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 06 May 2020 19:00:00 -0000 How SEO and PR have Merged with Noelle Fauver full Adam Torres SEO and PR were once considered separate fields by many. With marketing becoming more complex, the distinguishing lines between the two have become increasingly blurred. In this episode, Adam Torres and Noelle Fauver, Associate Director of Outreach at Inseev Interactive, explore current trends in marketing and PR. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices SEO and PR were once considered separate fields by many. With marketing becoming more complex, the distinguishing lines between the two have become increasingly blurred. In this episode, Adam Torres and Noelle Fauver, Associate Director of Outreach at Inseev Interactive, explore current trends in marketing and PR.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 448 no LinkedIn Personal Brand Strategy with Marisa Cali https://missionmatters.com/linkedin-personal-brand-strategy-with-marisa-cali/ LinkedIn has become a powerhouse for business owners looking to expand their networks. But many are still not using the platform's full potential. In this episode, Adam Torres and Marisa Cali, Founder & Chief Amazement Officer at AllTheSocial.com, explore the benefits of having a great LinkedIn strategy in place. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 06 May 2020 19:00:00 -0000 LinkedIn Personal Brand Strategy with Marisa Cali full Adam Torres LinkedIn has become a powerhouse for business owners looking to expand their networks. But many are still not using the platform's full potential. In this episode, Adam Torres and Marisa Cali, Founder & Chief Amazement Officer at AllTheSocial.com, explore the benefits of having a great LinkedIn strategy in place. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices LinkedIn has become a powerhouse for business owners looking to expand their networks. But many are still not using the platform's full potential. In this episode, Adam Torres and Marisa Cali, Founder & Chief Amazement Officer at AllTheSocial.com, explore the benefits of having a great LinkedIn strategy in place.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 457 no Proven Effectiveness and Engagement Through Influencer Marketing with Danielle Wiley https://missionmatters.com/proven-effectiveness-and-engagement-through-influencer-marketing-with-danielle-wiley/ The influencer marketing landscape has matured over the years. With this maturity has come a new way of doing business. In this episode, Adam Torres and Danielle Wiley, Founder & CEO of Sway Group, explore how influencer marketing has evolved, becoming a reliable source of reaching new audiences for many brands.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 01 May 2020 16:00:00 -0000 Proven Effectiveness and Engagement Through Influencer Marketing with Danielle Wiley full Adam Torres The influencer marketing landscape has matured over the years. With this maturity has come a new way of doing business. In this episode, Adam Torres and Danielle Wiley, Founder & CEO of Sway Group, explore how influencer marketing has evolved, becoming a reliable source of reaching new audiences for many brands.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The influencer marketing landscape has matured over the years. With this maturity has come a new way of doing business. In this episode, Adam Torres and Danielle Wiley, Founder & CEO of Sway Group, explore how influencer marketing has evolved, becoming a reliable source of reaching new audiences for many brands.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 800 no The Importance of a Marketing Audit with Adi Soozin, MBA https://missionmatters.com/the-importance-of-a-marketing-audit-with-adi-soozin-mba/ Creating a marketing strategy is important for businesses. However, how many consider having a marketing audit completed evaluating the effectiveness of the strategy? In this episode, Adam Torres and Adi Soozin, MBA, Fast Growth Executive, MD9, explore the importance of having a marketing audit completed.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 01 May 2020 16:00:00 -0000 The Importance of a Marketing Audit with Adi Soozin, MBA full Adam Torres Creating a marketing strategy is important for businesses. However, how many consider having a marketing audit completed evaluating the effectiveness of the strategy? In this episode, Adam Torres and Adi Soozin, MBA, Fast Growth Executive, MD9, explore the importance of having a marketing audit completed.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Creating a marketing strategy is important for businesses. However, how many consider having a marketing audit completed evaluating the effectiveness of the strategy? In this episode, Adam Torres and Adi Soozin, MBA, Fast Growth Executive, MD9, explore the importance of having a marketing audit completed.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 663 no What Small Business Owners Need to Know about Backlinks with Matt LaClear https://missionmatters.com/what-small-business-owners-need-to-know-about-backlinks-with-matt-laclear/ Earning backlinks for your business should be an important part of your overall marketing strategy. There are proven practical strategies that work. Are you using them? In this episode, Adam Torres and Matt LaClear, SEO expert and Founder of Your Ad Squad, LLC., explore how businesses can incorporate a backlink strategy into their overall marketing gameplan. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 30 Apr 2020 17:00:00 -0000 What Small Business Owners Need to Know about Backlinks with Matt LaClear full Adam Torres Earning backlinks for your business should be an important part of your overall marketing strategy. There are proven practical strategies that work. Are you using them? In this episode, Adam Torres and Matt LaClear, SEO expert and Founder of Your Ad Squad, LLC., explore how businesses can incorporate a backlink strategy into their overall marketing gameplan. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Earning backlinks for your business should be an important part of your overall marketing strategy. There are proven practical strategies that work. Are you using them? In this episode, Adam Torres and Matt LaClear, SEO expert and Founder of Your Ad Squad, LLC., explore how businesses can incorporate a backlink strategy into their overall marketing gameplan.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 922 no Social Selling Strategies in a Digital World with Lori A. Manns https://missionmatters.com/social-selling-strategies-in-a-digital-world-with-lori-a-manns/ Using social media has become more important than ever for brands looking to reach their target audiences. Social selling is the vehicle that makes this possible for many. In this episode, Adam Torres and Lori A. Manns, Founder and Business Strategist at Quality Media Consultant Group, explore social selling practices and what businesses should know.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 30 Apr 2020 17:00:00 -0000 Social Selling Strategies in a Digital World with Lori A. Manns full Adam Torres Using social media has become more important than ever for brands looking to reach their target audiences. Social selling is the vehicle that makes this possible for many. In this episode, Adam Torres and Lori A. Manns, Founder and Business Strategist at Quality Media Consultant Group, explore social selling practices and what businesses should know.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Using social media has become more important than ever for brands looking to reach their target audiences. Social selling is the vehicle that makes this possible for many. In this episode, Adam Torres and Lori A. Manns, Founder and Business Strategist at Quality Media Consultant Group, explore social selling practices and what businesses should know.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 640 no Getting More Leads by Doing Customer Experience Right with Brittany Madden, MA https://missionmatters.com/getting-more-leads-by-doing-customer-experience-right-with-brittany-madden-ma/ Have you considered creating a customer experience that drives leads? With this strategy, your current customers could become the best source of future business. In this episode, Adam Torres and Brittany Madden, MA, Founder & CEO at Leverage Digital Design, explore what it takes to create a customer experience that drives leads.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 30 Apr 2020 17:00:00 -0000 Getting More Leads by Doing Customer Experience Right with Brittany Madden, MA full Adam Torres Have you considered creating a customer experience that drives leads? With this strategy, your current customers could become the best source of future business. In this episode, Adam Torres and Brittany Madden, MA, Founder & CEO at Leverage Digital Design, explore what it takes to create a customer experience that drives leads.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Have you considered creating a customer experience that drives leads? With this strategy, your current customers could become the best source of future business. In this episode, Adam Torres and Brittany Madden, MA, Founder & CEO at Leverage Digital Design, explore what it takes to create a customer experience that drives leads.   


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 590 no How Small Businesses Can Create Brand Strategies to Drive Growth with Chris Foster https://missionmatters.com/how-small-businesses-can-create-brand-strategies-to-drive-growth-with-chris-foster/ Driving growth is a key objective for many small businesses. To do this consistently overtime is not an easy task. In this episode, Adam Torres and Chris Foster, VP of New Business Development at Modern Postcard, explore strategies that small businesses can use to obtain long term sustainable growth. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 29 Apr 2020 18:00:00 -0000 How Small Businesses Can Create Brand Strategies to Drive Growth with Chris Foster full Adam Torres Driving growth is a key objective for many small businesses. To do this consistently overtime is not an easy task. In this episode, Adam Torres and Chris Foster, VP of New Business Development at Modern Postcard, explore strategies that small businesses can use to obtain long term sustainable growth. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Driving growth is a key objective for many small businesses. To do this consistently overtime is not an easy task. In this episode, Adam Torres and Chris Foster, VP of New Business Development at Modern Postcard, explore strategies that small businesses can use to obtain long term sustainable growth.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 917 no Easy and Effective Digital and Print Marketing Strategy with Andy Buyting Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 22 Apr 2020 17:00:00 -0000 Easy and Effective Digital and Print Marketing Strategy with Andy Buyting full Adam Torres Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

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]]> 566 no The Role of Analytics in Social and Digital Marketing with Vanessa Shanahan Having a sound social and digital marketing strategy is essential for businesses in today's marketplace. Are you combining analytics and key measures as part of your overall game plan? In this episode, Adam Torres and Vanessa Shanahan, Digital Analytics and Strategy Executive explore how analytics can be used to optimize marketing strategies.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 22 Apr 2020 17:00:00 -0000 The Role of Analytics in Social and Digital Marketing with Vanessa Shanahan full Adam Torres Having a sound social and digital marketing strategy is essential for businesses in today's marketplace. Are you combining analytics and key measures as part of your overall game plan? In this episode, Adam Torres and Vanessa Shanahan, Digital Analytics and Strategy Executive explore how analytics can be used to optimize marketing strategies.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Having a sound social and digital marketing strategy is essential for businesses in today's marketplace. Are you combining analytics and key measures as part of your overall game plan? In this episode, Adam Torres and Vanessa Shanahan, Digital Analytics and Strategy Executive explore how analytics can be used to optimize marketing strategies.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 500 no Performance and Growth Marketing for Startups with Jack Chen Startups have unique marketing challenges. Especially when they enter a high growth stage. In this episode, Adam Torres and Jack Chen, Co-Founder and CEO of SWIDIA, explore performance and growth marketing strategies for startups. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 22 Apr 2020 17:00:00 -0000 Performance and Growth Marketing for Startups with Jack Chen full Adam Torres Startups have unique marketing challenges. Especially when they enter a high growth stage. In this episode, Adam Torres and Jack Chen, Co-Founder and CEO of SWIDIA, explore performance and growth marketing strategies for startups. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Startups have unique marketing challenges. Especially when they enter a high growth stage. In this episode, Adam Torres and Jack Chen, Co-Founder and CEO of SWIDIA, explore performance and growth marketing strategies for startups.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 775 no Helping Professionals and Leaders Connect with Michelle Enjoli Beato Landing the next big job is the goal of many. But how do you do this? Submit applications online? Network? In this episode, Adam Torres and Michelle Enjoli Beato, Founder at Connect with Michelle Enjoli, explore how Connect is helping professionals find career opportunities. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 22 Apr 2020 17:00:00 -0000 Helping Professionals and Leaders Connect with Michelle Enjoli Beato full Adam Torres Landing the next big job is the goal of many. But how do you do this? Submit applications online? Network? In this episode, Adam Torres and Michelle Enjoli Beato, Founder at Connect with Michelle Enjoli, explore how Connect is helping professionals find career opportunities. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Landing the next big job is the goal of many. But how do you do this? Submit applications online? Network? In this episode, Adam Torres and Michelle Enjoli Beato, Founder at Connect with Michelle Enjoli, explore how Connect is helping professionals find career opportunities.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 540 no Creating Lifetime Value with Spencer Wade Creating lifetime value is something many of us strive for. But how many of us know how to do this? In this episode, Adam Torres and Spencer Wade, Founder & Principal Strategist at Lift Conversions, explore what it takes to create lifetime value. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 21 Apr 2020 18:00:00 -0000 Creating Lifetime Value with Spencer Wade full Adam Torres Creating lifetime value is something many of us strive for. But how many of us know how to do this? In this episode, Adam Torres and Spencer Wade, Founder & Principal Strategist at Lift Conversions, explore what it takes to create lifetime value. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Creating lifetime value is something many of us strive for. But how many of us know how to do this? In this episode, Adam Torres and Spencer Wade, Founder & Principal Strategist at Lift Conversions, explore what it takes to create lifetime value.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

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]]> 918 no "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols" with Co Author Patti Sanchez Leading an organization into the future is no easy task. It requires very specific planning. The planning of how messages are delivered to the people who will ultimately carry out the vision of an organization's leaders is vital to the overall success of a business. In this episode, Adam Torres and Patti Sanchez, Chief Strategy Officer at Duarte, Inc., explore how her book, "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols," is helping leaders communicate more effectively with their organizations. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 20 Apr 2020 17:00:00 -0000 "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols" with Co Author Patti Sanchez full Adam Torres Leading an organization into the future is no easy task. It requires very specific planning. The planning of how messages are delivered to the people who will ultimately carry out the vision of an organization's leaders is vital to the overall success of a business. In this episode, Adam Torres and Patti Sanchez, Chief Strategy Officer at Duarte, Inc., explore how her book, "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols," is helping leaders communicate more effectively with their organizations. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Leading an organization into the future is no easy task. It requires very specific planning. The planning of how messages are delivered to the people who will ultimately carry out the vision of an organization's leaders is vital to the overall success of a business. In this episode, Adam Torres and Patti Sanchez, Chief Strategy Officer at Duarte, Inc., explore how her book, "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols," is helping leaders communicate more effectively with their organizations.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 546 no Conscious Marketing | Leading with Authenticity and Altruism to Build Relationships with Stu Swineford Many brands are looking for ways to connect with their target market in an authentic way. Have you considered conscious marketing as an approach? In this episode, Adam Torres and Stu Swineford, Co-Founder & CMO Relish Studio, explore how brands can better connect with their audience through conscious marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 20 Apr 2020 17:00:00 -0000 Conscious Marketing | Leading with Authenticity and Altruism to Build Relationships with Stu Swineford full Adam Torres Many brands are looking for ways to connect with their target market in an authentic way. Have you considered conscious marketing as an approach? In this episode, Adam Torres and Stu Swineford, Co-Founder & CMO Relish Studio, explore how brands can better connect with their audience through conscious marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Many brands are looking for ways to connect with their target market in an authentic way. Have you considered conscious marketing as an approach? In this episode, Adam Torres and Stu Swineford, Co-Founder & CMO Relish Studio, explore how brands can better connect with their audience through conscious marketing.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 641 no The Spring Formula 8 Week Program with Dean Ashley Bradshaw Bringing an idea into the marketplace can be tough. What if there were a roadmap that could help? In this episode, Adam Torres and Dean Ashley Bradshaw, Co-Founder in Deer in Ad Lights, explore how The Spring Formula 8 Week Program is helping entrepreneurs launch successfully.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 17 Apr 2020 16:00:00 -0000 The Spring Formula 8 Week Program with Dean Ashley Bradshaw full Adam Torres Bringing an idea into the marketplace can be tough. What if there were a roadmap that could help? In this episode, Adam Torres and Dean Ashley Bradshaw, Co-Founder in Deer in Ad Lights, explore how The Spring Formula 8 Week Program is helping entrepreneurs launch successfully.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Bringing an idea into the marketplace can be tough. What if there were a roadmap that could help? In this episode, Adam Torres and Dean Ashley Bradshaw, Co-Founder in Deer in Ad Lights, explore how The Spring Formula 8 Week Program is helping entrepreneurs launch successfully. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 523 no The Detroit Entrepreneur with Denisa Axhami Launching a business is not an easy task. There are many pitfalls that can be avoided with the right support system and community. In this episode, Adam Torres and Denisa Axhami, Founder of The Detroit Entrepreneur, explore how The Detroit Entrepreneur aims to support businesses.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 16 Apr 2020 18:00:00 -0000 The Detroit Entrepreneur with Denisa Axhami full Adam Torres Launching a business is not an easy task. There are many pitfalls that can be avoided with the right support system and community. In this episode, Adam Torres and Denisa Axhami, Founder of The Detroit Entrepreneur, explore how The Detroit Entrepreneur aims to support businesses.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Launching a business is not an easy task. There are many pitfalls that can be avoided with the right support system and community. In this episode, Adam Torres and Denisa Axhami, Founder of The Detroit Entrepreneur, explore how The Detroit Entrepreneur aims to support businesses. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 553 no How to Market During a Pandemic with Rick Milenthal The recent pandemic has been a wake-up call for many brands. Connecting with their clients has become more important than ever. In this episode, Adam Torres and Rick Milenthal, CEO of The Shipyard, explore what brands should be doing to market authentically during a pandemic.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 16 Apr 2020 18:00:00 -0000 How to Market During a Pandemic with Rick Milenthal full Adam Torres The recent pandemic has been a wake-up call for many brands. Connecting with their clients has become more important than ever. In this episode, Adam Torres and Rick Milenthal, CEO of The Shipyard, explore what brands should be doing to market authentically during a pandemic.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The recent pandemic has been a wake-up call for many brands. Connecting with their clients has become more important than ever. In this episode, Adam Torres and Rick Milenthal, CEO of The Shipyard, explore what brands should be doing to market authentically during a pandemic. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 899 no Mom-Owned Businesses (MOB) Successfully Launches San Diego Chapter with Katie Malone Having a great network of like minded professionals can mean the difference between success and failure in business. That is exactly what the San Diego chapter of Mom-owned Businesses offers. In this episode, Adam Torres and Katie Malone, CEO and Founder of Katie Malone Marketing, explore how Mom-owned Businesses are helping its members thrive.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 08 Apr 2020 17:00:00 -0000 Mom-Owned Businesses (MOB) Successfully Launches San Diego Chapter with Katie Malone full Adam Torres Having a great network of like minded professionals can mean the difference between success and failure in business. That is exactly what the San Diego chapter of Mom-owned Businesses offers. In this episode, Adam Torres and Katie Malone, CEO and Founder of Katie Malone Marketing, explore how Mom-owned Businesses are helping its members thrive.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Having a great network of like minded professionals can mean the difference between success and failure in business. That is exactly what the San Diego chapter of Mom-owned Businesses offers. In this episode, Adam Torres and Katie Malone, CEO and Founder of Katie Malone Marketing, explore how Mom-owned Businesses are helping its members thrive. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be interviewed by Adam on our podcast:
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]]> 572 no Equating Viability and Marketing to Prospect Investments with Moez Khan Allocating capital to the correct marketing channels is vital to creating a successful long term strategy. In this episode, Adam Torres and Moez I. Khan, Digital Marketing Specialist at Logical Position, explore what it takes to execute a successful long term strategy.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 08 Apr 2020 15:00:00 -0000 Equating Viability and Marketing to Prospect Investments with Moez Khan full Adam Torres Allocating capital to the correct marketing channels is vital to creating a successful long term strategy. In this episode, Adam Torres and Moez I. Khan, Digital Marketing Specialist at Logical Position, explore what it takes to execute a successful long term strategy.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Allocating capital to the correct marketing channels is vital to creating a successful long term strategy. In this episode, Adam Torres and Moez I. Khan, Digital Marketing Specialist at Logical Position, explore what it takes to execute a successful long term strategy. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be interviewed by Adam on our podcast:
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]]> 623 no Sourcing Personal Protective Equipment with Gary Siegel Sourcing PPE is not an easy task. Meeting deadlines and delivery shipments in this fast-moving market can be tricky.  In this episode, Adam Torres and Gary Siegel, VP Business Development at Tangerine Promotions, explore how Tangerine Promotions is using their expertise to source PPE.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 08 Apr 2020 15:00:00 -0000 Sourcing Personal Protective Equipment with Gary Siegel full Adam Torres Sourcing PPE is not an easy task. Meeting deadlines and delivery shipments in this fast-moving market can be tricky.  In this episode, Adam Torres and Gary Siegel, VP Business Development at Tangerine Promotions, explore how Tangerine Promotions is using their expertise to source PPE.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Sourcing PPE is not an easy task. Meeting deadlines and delivery shipments in this fast-moving market can be tricky.  In this episode, Adam Torres and Gary Siegel, VP Business Development at Tangerine Promotions, explore how Tangerine Promotions is using their expertise to source PPE.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 524 no The Value of Listening to Your Market with Rebecca Horan Listen to your market and results will follow. Sounds easy, right? But how many of us do this effectively? In this episode, Adam Torres and Rebecca Horan, Owner and Brand Strategist at Plot Twist Brand Strategy, explore what it takes to listen effectively to a target market.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 08 Apr 2020 15:00:00 -0000 The Value of Listening to Your Market with Rebecca Horan full Adam Torres Listen to your market and results will follow. Sounds easy, right? But how many of us do this effectively? In this episode, Adam Torres and Rebecca Horan, Owner and Brand Strategist at Plot Twist Brand Strategy, explore what it takes to listen effectively to a target market.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Listen to your market and results will follow. Sounds easy, right? But how many of us do this effectively? In this episode, Adam Torres and Rebecca Horan, Owner and Brand Strategist at Plot Twist Brand Strategy, explore what it takes to listen effectively to a target market.   


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

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]]> 627 no The Importance of Picking a Niche with Jordan Best-Grim You may have heard the term, "there are riches in the niches." But what does this mean? Is the saying still relevant? In this episode, Adam Torres and Jordan Best-Grim, Owner and Social Electrician at BestGrim Media, explore the idea of picking a niche and what that can mean for business.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 08 Apr 2020 15:00:00 -0000 The Importance of Picking a Niche with Jordan Best-Grim full Adam Torres You may have heard the term, "there are riches in the niches." But what does this mean? Is the saying still relevant? In this episode, Adam Torres and Jordan Best-Grim, Owner and Social Electrician at BestGrim Media, explore the idea of picking a niche and what that can mean for business.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices You may have heard the term, "there are riches in the niches." But what does this mean? Is the saying still relevant? In this episode, Adam Torres and Jordan Best-Grim, Owner and Social Electrician at BestGrim Media, explore the idea of picking a niche and what that can mean for business.   


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 474 no Feralflix Focuses on Feature Length Films with Andrew Helms In this reunion 2020 episode, Adam Torres and Andrew Helms, A Wizard at Feralflix, explore what's on the horizon for Feralflix and current film projects.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 06 Apr 2020 18:00:00 -0000 Feralflix Focuses on Feature Length Films with Andrew Helms full Adam Torres In this reunion 2020 episode, Adam Torres and Andrew Helms, A Wizard at Feralflix, explore what's on the horizon for Feralflix and current film projects.    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices In this reunion 2020 episode, Adam Torres and Andrew Helms, A Wizard at Feralflix, explore what's on the horizon for Feralflix and current film projects.   


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

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]]> 669 no Custom Wholesale Designs with Maizie Clarke  Looking for unique original gifts and designs? Gifts that hold value and show extra thought and planning the recipient will appreciate. In this episode, Adam Torres and Maizie Clarke, Illustrator and Designer at Maizie Clarke LLC, explore Maizie's designs and unique process.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 06 Apr 2020 18:00:00 -0000 Custom Wholesale Designs with Maizie Clarke full Adam Torres  Looking for unique original gifts and designs? Gifts that hold value and show extra thought and planning the recipient will appreciate. In this episode, Adam Torres and Maizie Clarke, Illustrator and Designer at Maizie Clarke LLC, explore Maizie's designs and unique process.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices  Looking for unique original gifts and designs? Gifts that hold value and show extra thought and planning the recipient will appreciate. In this episode, Adam Torres and Maizie Clarke, Illustrator and Designer at Maizie Clarke LLC, explore Maizie's designs and unique process.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 494 no Digital Marketing Strategy and the Impact of AI with Peyman Nilforoush  Content marketing is at the core of a good brand strategy. With advances in AI and digital marketing, more is possible now than ever before. In this episode, Adam Torres and Peyman Nilforoush, CEO and Co-Founder of inPowered, explore how digital marketing and AI are changing the business landscape.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 06 Apr 2020 18:00:00 -0000 Digital Marketing Strategy and the Impact of AI with Peyman Nilforoush full Adam Torres  Content marketing is at the core of a good brand strategy. With advances in AI and digital marketing, more is possible now than ever before. In this episode, Adam Torres and Peyman Nilforoush, CEO and Co-Founder of inPowered, explore how digital marketing and AI are changing the business landscape.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices  Content marketing is at the core of a good brand strategy. With advances in AI and digital marketing, more is possible now than ever before. In this episode, Adam Torres and Peyman Nilforoush, CEO and Co-Founder of inPowered, explore how digital marketing and AI are changing the business landscape.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


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]]> 966 no Digital Marketing During Economic Downturns with Justin Buckley Economic downturns impact many businesses. Is there something a business owner can do to help stave off the effects? In this episode, Adam Torres and Justin Buckley, Founder and Partner at ATTN Agency, explore marketing strategies business owners should consider during economic downturns.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 03 Apr 2020 17:00:00 -0000 Digital Marketing During Economic Downturns with Justin Buckley full Adam Torres Economic downturns impact many businesses. Is there something a business owner can do to help stave off the effects? In this episode, Adam Torres and Justin Buckley, Founder and Partner at ATTN Agency, explore marketing strategies business owners should consider during economic downturns.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Economic downturns impact many businesses. Is there something a business owner can do to help stave off the effects? In this episode, Adam Torres and Justin Buckley, Founder and Partner at ATTN Agency, explore marketing strategies business owners should consider during economic downturns.  

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 956 no Growing Your Business in Uncertain Times with Kim Cayce During uncertain times business owners have to be more diligent than usual to keep their business intact. In this episode, Adam Torres and Kim Cayce, CEO at The Adzi Agency, explore what it takes for business owners to grow their businesses while experiencing outward pressures that may not be under their control. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 03 Apr 2020 17:00:00 -0000 Growing Your Business in Uncertain Times with Kim Cayce full Adam Torres During uncertain times business owners have to be more diligent than usual to keep their business intact. In this episode, Adam Torres and Kim Cayce, CEO at The Adzi Agency, explore what it takes for business owners to grow their businesses while experiencing outward pressures that may not be under their control. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices During uncertain times business owners have to be more diligent than usual to keep their business intact. In this episode, Adam Torres and Kim Cayce, CEO at The Adzi Agency, explore what it takes for business owners to grow their businesses while experiencing outward pressures that may not be under their control.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



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]]> 666 no Born or Bred? By Curt Cuscino It's an age-old question, "Are leaders born or bred?" One thing is for certain, leaders are needed for businesses to grow and thrive. In this episode, Adam Torres and Curt Cuscino, Founder & CEO at HypeLife Brands and Author of Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3), explore Curt's views on leadership.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 03 Apr 2020 17:00:00 -0000 Born or Bred? By Curt Cuscino full Adam Torres It's an age-old question, "Are leaders born or bred?" One thing is for certain, leaders are needed for businesses to grow and thrive. In this episode, Adam Torres and Curt Cuscino, Founder & CEO at HypeLife Brands and Author of Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3), explore Curt's views on leadership.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices It's an age-old question, "Are leaders born or bred?" One thing is for certain, leaders are needed for businesses to grow and thrive. In this episode, Adam Torres and Curt Cuscino, Founder & CEO at HypeLife Brands and Author of Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3), explore Curt's views on leadership.  

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

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]]> 1018 no Marketing Strategy During a Pandemic with Tyler Kemp The current pandemic has taken us all by surprise. As we look forward to what is next, it's important for businesses to consider their current marketing strategies. In this episode, Adam Torres and Tyler Kemp, CEO & Founder at RollSocial.co and Leadroll.co, explore what businesses should be doing during the current pandemic.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 31 Mar 2020 17:00:00 -0000 Marketing Strategy During a Pandemic with Tyler Kemp full Adam Torres The current pandemic has taken us all by surprise. As we look forward to what is next, it's important for businesses to consider their current marketing strategies. In this episode, Adam Torres and Tyler Kemp, CEO & Founder at RollSocial.co and Leadroll.co, explore what businesses should be doing during the current pandemic.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The current pandemic has taken us all by surprise. As we look forward to what is next, it's important for businesses to consider their current marketing strategies. In this episode, Adam Torres and Tyler Kemp, CEO & Founder at RollSocial.co and Leadroll.co, explore what businesses should be doing during the current pandemic.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 1159 no What Business Owners Need To Know About Preparing for A Media Interview with Megan Saulsbury Did you know that preparing for a media interview is important? "Winging it" is no longer a viable option for business owners when meeting with the press. In this episode, Adam Torres and Megan Saulsbury, Owner & CEO at Canyon PR, explore why proper media training is vital to building a long term brand.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 26 Mar 2020 18:00:00 -0000 What Business Owners Need To Know About Preparing for A Media Interview with Megan Saulsbury full Adam Torres Did you know that preparing for a media interview is important? "Winging it" is no longer a viable option for business owners when meeting with the press. In this episode, Adam Torres and Megan Saulsbury, Owner & CEO at Canyon PR, explore why proper media training is vital to building a long term brand.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Did you know that preparing for a media interview is important? "Winging it" is no longer a viable option for business owners when meeting with the press. In this episode, Adam Torres and Megan Saulsbury, Owner & CEO at Canyon PR, explore why proper media training is vital to building a long term brand. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 654 no Key Components to Digital Marketing In Today's Marketplace with Sean Foote  Digital marketing has become a fundamental driver of revenue for many businesses. As technologies become more complex, it's more important than ever to have a solid strategy. In this episode, Adam Torres and Sean Foote, Director of Digital Marketing at Wilton Brands, explore martech, automation and other digital marketing elements businesses should consider. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 25 Mar 2020 17:00:00 -0000 Key Components to Digital Marketing In Today's Marketplace with Sean Foote full Adam Torres  Digital marketing has become a fundamental driver of revenue for many businesses. As technologies become more complex, it's more important than ever to have a solid strategy. In this episode, Adam Torres and Sean Foote, Director of Digital Marketing at Wilton Brands, explore martech, automation and other digital marketing elements businesses should consider. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices  Digital marketing has become a fundamental driver of revenue for many businesses. As technologies become more complex, it's more important than ever to have a solid strategy. In this episode, Adam Torres and Sean Foote, Director of Digital Marketing at Wilton Brands, explore martech, automation and other digital marketing elements businesses should consider.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 937 no "Doubling Down" Can Help Your Company Grow During a Crisis with J.C. Granger During a crisis, many businesses choose to contract and decrease their marketing budget. However, some businesses do the exact opposite increasing their efforts. In this episode, Adam Torres and J.C. Granger, CEO of Infinity Marketing Group, explore why increasing marketing efforts during a crisis can propel a business forward while providing value.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 25 Mar 2020 17:00:00 -0000 "Doubling Down" Can Help Your Company Grow During a Crisis with J.C. Granger full Adam Torres During a crisis, many businesses choose to contract and decrease their marketing budget. However, some businesses do the exact opposite increasing their efforts. In this episode, Adam Torres and J.C. Granger, CEO of Infinity Marketing Group, explore why increasing marketing efforts during a crisis can propel a business forward while providing value.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices During a crisis, many businesses choose to contract and decrease their marketing budget. However, some businesses do the exact opposite increasing their efforts. In this episode, Adam Torres and J.C. Granger, CEO of Infinity Marketing Group, explore why increasing marketing efforts during a crisis can propel a business forward while providing value. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 766 no Marketing for Tech Startups with Jenny Bakos Tech startups have both unique challenges and opportunities when going to market. They need to communicate clear messaging while reaching their target audience.  In this episode, Adam Torres and Jenny Bakos, Founder at How Novel Communications (HNC), explore what tech startups need to know about marketing and community management.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 25 Mar 2020 15:00:00 -0000 Marketing for Tech Startups with Jenny Bakos full Adam Torres Tech startups have both unique challenges and opportunities when going to market. They need to communicate clear messaging while reaching their target audience.  In this episode, Adam Torres and Jenny Bakos, Founder at How Novel Communications (HNC), explore what tech startups need to know about marketing and community management.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tech startups have both unique challenges and opportunities when going to market. They need to communicate clear messaging while reaching their target audience.  In this episode, Adam Torres and Jenny Bakos, Founder at How Novel Communications (HNC), explore what tech startups need to know about marketing and community management.  


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 555 no Marketing for Tech Companies with Anita Alkhimovich Tech companies often have the unique challenge of communicating complex products in a simple manner. Clear messaging is crucial to a great product launch. In this episode, Adam Torres and  Anita Alkhimovich, CEO of Cadoret, explore what tech companies should keep in mind when launching new products.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 25 Mar 2020 15:00:00 -0000 Marketing for Tech Companies with Anita Alkhimovich full Adam Torres Tech companies often have the unique challenge of communicating complex products in a simple manner. Clear messaging is crucial to a great product launch. In this episode, Adam Torres and  Anita Alkhimovich, CEO of Cadoret, explore what tech companies should keep in mind when launching new products.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tech companies often have the unique challenge of communicating complex products in a simple manner. Clear messaging is crucial to a great product launch. In this episode, Adam Torres and  Anita Alkhimovich, CEO of Cadoret, explore what tech companies should keep in mind when launching new products. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 664 no Why Sustainability is Good for Business and the Bottom Line with Laurel Tincher Paying attention to sustainability can be good for business. Incorporating this in planning early on is one of the keys to success in creating a winning strategy. In this episode, Adam Torres and Laurel Tincher, Owner at Laurel Christine, explore the benefits of sustainability for businesses.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 25 Mar 2020 15:00:00 -0000 Why Sustainability is Good for Business and the Bottom Line with Laurel Tincher full Adam Torres Paying attention to sustainability can be good for business. Incorporating this in planning early on is one of the keys to success in creating a winning strategy. In this episode, Adam Torres and Laurel Tincher, Owner at Laurel Christine, explore the benefits of sustainability for businesses.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Paying attention to sustainability can be good for business. Incorporating this in planning early on is one of the keys to success in creating a winning strategy. In this episode, Adam Torres and Laurel Tincher, Owner at Laurel Christine, explore the benefits of sustainability for businesses. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 446 no "You Are a Media Company" with Gresham Harkless Social media and connectivity have changed the way the world communicates. It has become increasingly important for many to consider their public profile in order to reach goals and target markets. In this episode, Adam Torres and Gresham Harkless Jr., Owner at Blue 16 Media and Host of the I AM CEO podcast, explore the marketing philosophy, "You Are a Media Company."  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 25 Mar 2020 15:00:00 -0000 "You Are a Media Company" with Gresham Harkless full Adam Torres Social media and connectivity have changed the way the world communicates. It has become increasingly important for many to consider their public profile in order to reach goals and target markets. In this episode, Adam Torres and Gresham Harkless Jr., Owner at Blue 16 Media and Host of the I AM CEO podcast, explore the marketing philosophy, "You Are a Media Company."  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Social media and connectivity have changed the way the world communicates. It has become increasingly important for many to consider their public profile in order to reach goals and target markets. In this episode, Adam Torres and Gresham Harkless Jr., Owner at Blue 16 Media and Host of the I AM CEO podcast, explore the marketing philosophy, "You Are a Media Company." 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 710 no Digital Marketing For Business Owners with Marlin Blakeney In today's business environment digital marketing is more important than ever. With so much information, where should a business owner focus their attention?  In this episode, Adam Torres and Marlin Blakeney, CEO at QContrive Marketing, explore the benefits of digital marketing strategies.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 24 Mar 2020 15:00:00 -0000 Digital Marketing For Business Owners with Marlin Blakeney full Adam Torres In today's business environment digital marketing is more important than ever. With so much information, where should a business owner focus their attention?  In this episode, Adam Torres and Marlin Blakeney, CEO at QContrive Marketing, explore the benefits of digital marketing strategies.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices In today's business environment digital marketing is more important than ever. With so much information, where should a business owner focus their attention?  In this episode, Adam Torres and Marlin Blakeney, CEO at QContrive Marketing, explore the benefits of digital marketing strategies. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

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]]> 597 no The New Normal in Digital Brand Marketing with Joanne Tan  Digital brand marketing is changing at a rapid rate. It's important for business owners to stay up to date on new trends. In this episode,  Adam Torres and Joanne Tan, CEO at 10+ Visual Branding, discuss the new norms in digital brand marketing.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 24 Mar 2020 15:00:00 -0000 The New Normal in Digital Brand Marketing with Joanne Tan full Adam Torres  Digital brand marketing is changing at a rapid rate. It's important for business owners to stay up to date on new trends. In this episode,  Adam Torres and Joanne Tan, CEO at 10+ Visual Branding, discuss the new norms in digital brand marketing.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices  Digital brand marketing is changing at a rapid rate. It's important for business owners to stay up to date on new trends. In this episode,  Adam Torres and Joanne Tan, CEO at 10+ Visual Branding, discuss the new norms in digital brand marketing.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

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]]> 671 no Applets, Widgets and Interactive Content with Saksham Sharda Have you considered using applets, widgets and interactive content in your business development efforts? These solutions may be just the thing you need to supplement your current lead generation strategies. In this episode, Adam Torres and Saksham Sharda, Creative Director at Outgrow.co, explore how applets, widgets and interactive content are giving some business owners an edge on their competition. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 19 Mar 2020 19:00:00 -0000 Applets, Widgets and Interactive Content with Saksham Sharda full Adam Torres Have you considered using applets, widgets and interactive content in your business development efforts? These solutions may be just the thing you need to supplement your current lead generation strategies. In this episode, Adam Torres and Saksham Sharda, Creative Director at Outgrow.co, explore how applets, widgets and interactive content are giving some business owners an edge on their competition. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Have you considered using applets, widgets and interactive content in your business development efforts? These solutions may be just the thing you need to supplement your current lead generation strategies. In this episode, Adam Torres and Saksham Sharda, Creative Director at Outgrow.co, explore how applets, widgets and interactive content are giving some business owners an edge on their competition.



Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://www.moneymatterstoptips.com/podcastguest

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 556 no The Importance of Automation and AI in Marketing with Chris Hubble Automation and AI are changing the way businesses operate. As technology advances continue, it becomes more important for businesses to keep up to date with current trends. In this episode, Adam Torres and  Chris Hubble, Chief Executive Officer at Bastion db5, discuss the importance of automation and AI in marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 19 Mar 2020 19:00:00 -0000 The Importance of Automation and AI in Marketing with Chris Hubble full Adam Torres Automation and AI are changing the way businesses operate. As technology advances continue, it becomes more important for businesses to keep up to date with current trends. In this episode, Adam Torres and  Chris Hubble, Chief Executive Officer at Bastion db5, discuss the importance of automation and AI in marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Automation and AI are changing the way businesses operate. As technology advances continue, it becomes more important for businesses to keep up to date with current trends. In this episode, Adam Torres and  Chris Hubble, Chief Executive Officer at Bastion db5, discuss the importance of automation and AI in marketing.



Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 647 no Biggest Mistakes Business Owners Make When Launching a PR Campaign with Michelle Mekky Great PR should be a staple in every business's marketing. But many overlook the strategy because they don't understand it's nuances. Are you making that mistake?  In this episode, Adam Torres and Michelle Mekky, President and Founder of Mekky Media Relations, explore the benefits of PR for small business owners. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 18 Mar 2020 21:00:00 -0000 Biggest Mistakes Business Owners Make When Launching a PR Campaign with Michelle Mekky full Adam Torres Great PR should be a staple in every business's marketing. But many overlook the strategy because they don't understand it's nuances. Are you making that mistake?  In this episode, Adam Torres and Michelle Mekky, President and Founder of Mekky Media Relations, explore the benefits of PR for small business owners. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Great PR should be a staple in every business's marketing. But many overlook the strategy because they don't understand it's nuances. Are you making that mistake?  In this episode, Adam Torres and Michelle Mekky, President and Founder of Mekky Media Relations, explore the benefits of PR for small business owners.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 582 no Crisis PR and Pandemics: How Anxiety Is Contagious with Carolyn Barth  Do you have a crisis PR strategy in place for your business? The plan must be a unified, clear, concise and actionable plan.  In this episode, Adam Torres and Carolyn Barth, CEO of Digital Content Strategy, explore how companies can navigate the current business environment. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 16 Mar 2020 21:00:00 -0000 Crisis PR and Pandemics: How Anxiety Is Contagious with Carolyn Barth full Adam Torres  Do you have a crisis PR strategy in place for your business? The plan must be a unified, clear, concise and actionable plan.  In this episode, Adam Torres and Carolyn Barth, CEO of Digital Content Strategy, explore how companies can navigate the current business environment. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

 Do you have a crisis PR strategy in place for your business? The plan must be a unified, clear, concise and actionable plan.  In this episode, Adam Torres and Carolyn Barth, CEO of Digital Content Strategy, explore how companies can navigate the current business environment.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 759 no The Future of Experiential Design with Carl Choi Is your brand creating meaningful experiences? How we share experiences is changing. Vertically integrated brand and story telling is the future. In this episode, Adam Torres and Carl Choi, Founder & CEO at The Great Company, explore the past, present and future of experiential design. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 13 Mar 2020 18:00:00 -0000 The Future of Experiential Design with Carl Choi full Adam Torres Is your brand creating meaningful experiences? How we share experiences is changing. Vertically integrated brand and story telling is the future. In this episode, Adam Torres and Carl Choi, Founder & CEO at The Great Company, explore the past, present and future of experiential design. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Is your brand creating meaningful experiences? How we share experiences is changing. Vertically integrated brand and story telling is the future. In this episode, Adam Torres and Carl Choi, Founder & CEO at The Great Company, explore the past, present and future of experiential design.


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://www.moneymatterstoptips.com/podcastguest



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 631 no Social Media for Small Businesses with Georgina Burns Do you have a social media strategy? Are you reaching your target market with your strategy? Social media changes constantly and it's important to stay up to date.  In this episode, Adam Torres and Georgina Burns, CEO at Top Dog Social, explore how businesses can use social media to grow.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 13 Mar 2020 18:00:00 -0000 Social Media for Small Businesses with Georgina Burns full Adam Torres Do you have a social media strategy? Are you reaching your target market with your strategy? Social media changes constantly and it's important to stay up to date.  In this episode, Adam Torres and Georgina Burns, CEO at Top Dog Social, explore how businesses can use social media to grow.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Do you have a social media strategy? Are you reaching your target market with your strategy? Social media changes constantly and it's important to stay up to date.  In this episode, Adam Torres and Georgina Burns, CEO at Top Dog Social, explore how businesses can use social media to grow. 

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 630 no Trends in PR and Social Media with Nikki Little Social media and PR are two vital tools for businesses. Are you using these vehicles correctly? What about the latest trends? In this episode, Adam Torres and Nikki Little, VP of Strategy at Franco, explore social media trends that businesses should be aware of in 2020.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 10 Mar 2020 21:00:00 -0000 Trends in PR and Social Media with Nikki Little full Adam Torres Social media and PR are two vital tools for businesses. Are you using these vehicles correctly? What about the latest trends? In this episode, Adam Torres and Nikki Little, VP of Strategy at Franco, explore social media trends that businesses should be aware of in 2020.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Social media and PR are two vital tools for businesses. Are you using these vehicles correctly? What about the latest trends? In this episode, Adam Torres and Nikki Little, VP of Strategy at Franco, explore social media trends that businesses should be aware of in 2020.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 623 no Future Story Launches with Mike Wittenstein Engaging a target audience has long been the goal of brands. What if there were an innovative way to do just that?  In this episode, Adam Torres and Mike Wittenstein, Founder & Managing Partner at Storyminers, explore how Future Story is connecting brands with consumers. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 10 Mar 2020 21:00:00 -0000 Future Story Launches with Mike Wittenstein full Adam Torres Engaging a target audience has long been the goal of brands. What if there were an innovative way to do just that?  In this episode, Adam Torres and Mike Wittenstein, Founder & Managing Partner at Storyminers, explore how Future Story is connecting brands with consumers. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Engaging a target audience has long been the goal of brands. What if there were an innovative way to do just that?  In this episode, Adam Torres and Mike Wittenstein, Founder & Managing Partner at Storyminers, explore how Future Story is connecting brands with consumers.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://www.moneymatterstoptips.com/podcastguest

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 709 no SEO and Scaling Businesses with Eric Rosado SEO and scaling a business go hand in hand. If your SEO is done correctly, more leads should come in causing the need for more processes to handle the inflow.  In this episode, Adam Torres and Eric Rosado, CEO of Karma Snack Marketing, explore best practices for SEO and scaling businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 10 Mar 2020 20:00:00 -0000 SEO and Scaling Businesses with Eric Rosado full Adam Torres SEO and scaling a business go hand in hand. If your SEO is done correctly, more leads should come in causing the need for more processes to handle the inflow.  In this episode, Adam Torres and Eric Rosado, CEO of Karma Snack Marketing, explore best practices for SEO and scaling businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices SEO and scaling a business go hand in hand. If your SEO is done correctly, more leads should come in causing the need for more processes to handle the inflow.  In this episode, Adam Torres and Eric Rosado, CEO of Karma Snack Marketing, explore best practices for SEO and scaling businesses.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://www.moneymatterstoptips.com/podcastguest

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 1122 no Online Ads, Viral Loops and Growth Hacks to Grow Your Business with Eli Regalado Have you considered adding growth hacks to your marketing plan? Do you even know what types of growth hacks would make the best sense for your business?.  In this episode, Adam Torres and Eli Regalado, Founder, CEO & Chief of Madness at Mad Hatter Agency, explore growth hacks and how they can fuel rapid growth when used properly. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 09 Mar 2020 21:00:00 -0000 Online Ads, Viral Loops and Growth Hacks to Grow Your Business with Eli Regalado full Adam Torres Have you considered adding growth hacks to your marketing plan? Do you even know what types of growth hacks would make the best sense for your business?.  In this episode, Adam Torres and Eli Regalado, Founder, CEO & Chief of Madness at Mad Hatter Agency, explore growth hacks and how they can fuel rapid growth when used properly. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Have you considered adding growth hacks to your marketing plan? Do you even know what types of growth hacks would make the best sense for your business?.  In this episode, Adam Torres and Eli Regalado, Founder, CEO & Chief of Madness at Mad Hatter Agency, explore growth hacks and how they can fuel rapid growth when used properly.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://www.moneymatterstoptips.com/podcastguest

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 710 no Marketing, Branding and Connecting with High Net-Worth Individuals with Adam Totounji Does your marketing need a little help? Maybe you started a strategy but didn't quite follow through? In this episode, Adam Torres and Adam Totounji, Founder & CEO at Mogul Insider, discuss marketing best practices for small businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 09 Mar 2020 21:00:00 -0000 Marketing, Branding and Connecting with High Net-Worth Individuals with Adam Totounji full Adam Torres Does your marketing need a little help? Maybe you started a strategy but didn't quite follow through? In this episode, Adam Torres and Adam Totounji, Founder & CEO at Mogul Insider, discuss marketing best practices for small businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Does your marketing need a little help? Maybe you started a strategy but didn't quite follow through? In this episode, Adam Torres and Adam Totounji, Founder & CEO at Mogul Insider, discuss marketing best practices for small businesses.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://www.moneymatterstoptips.com/podcastguest

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 790 no Digital Transformation with Alexis Chiagouris The move to digital is undeniable. Fighting the trend will leave many businesses poorly positioned in the future. So what is a business to do if they don't want to be left behind? In this episode, Adam Torres and Alexis Chiagouris, Director of Digital Marketing at Flexera, explore digital strategies that every business should know.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 09 Mar 2020 21:00:00 -0000 Digital Transformation with Alexis Chiagouris full Adam Torres The move to digital is undeniable. Fighting the trend will leave many businesses poorly positioned in the future. So what is a business to do if they don't want to be left behind? In this episode, Adam Torres and Alexis Chiagouris, Director of Digital Marketing at Flexera, explore digital strategies that every business should know.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The move to digital is undeniable. Fighting the trend will leave many businesses poorly positioned in the future. So what is a business to do if they don't want to be left behind? In this episode, Adam Torres and Alexis Chiagouris, Director of Digital Marketing at Flexera, explore digital strategies that every business should know.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://www.moneymatterstoptips.com/podcastguest

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 713 no Social Media Trends and TIK TOK with Krista Fabrick How could you use social media trends in business nowadays? Many businesses can use social media to enhance their results. In this episode,  Adam Torres and Krista Fabrick, Marketing Consultant, Coach & Professor, discuss how social media trends can be of use to improve your business.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 06 Mar 2020 22:00:00 -0000 Social Media Trends and TIK TOK with Krista Fabrick full Adam Torres How could you use social media trends in business nowadays? Many businesses can use social media to enhance their results. In this episode,  Adam Torres and Krista Fabrick, Marketing Consultant, Coach & Professor, discuss how social media trends can be of use to improve your business.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices How could you use social media trends in business nowadays? Many businesses can use social media to enhance their results. In this episode,  Adam Torres and Krista Fabrick, Marketing Consultant, Coach & Professor, discuss how social media trends can be of use to improve your business.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 801 no Focusing on Hyper Personalization with Meg Goodman True hyper personalization was once a dream. However, advancements in technology have made hyper personalization a staple for cutting edge marketers. In this episode, Adam Torres and Meg Goodman, VP & Managing Director at Jacobs & Clevenger and Host of the J&SEE Podcast, explore how hyper personalization can be a game changer for many businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 06 Mar 2020 22:00:00 -0000 Focusing on Hyper Personalization with Meg Goodman full Adam Torres True hyper personalization was once a dream. However, advancements in technology have made hyper personalization a staple for cutting edge marketers. In this episode, Adam Torres and Meg Goodman, VP & Managing Director at Jacobs & Clevenger and Host of the J&SEE Podcast, explore how hyper personalization can be a game changer for many businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices True hyper personalization was once a dream. However, advancements in technology have made hyper personalization a staple for cutting edge marketers. In this episode, Adam Torres and Meg Goodman, VP & Managing Director at Jacobs & Clevenger and Host of the J&SEE Podcast, explore how hyper personalization can be a game changer for many businesses.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://www.moneymatterstoptips.com/podcastguest

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 749 no Restaurant Marketing with Carolyn Walker What does it take for restaurants to stick out in a crowded marketplace? How does a restaurant create a memorable experience that keeps guests coming back? In this episode, Adam Torres and Carolyn Walker, CEO & Managing Partner at Response Marketing, explore marketing strategies for restaurants.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 06 Mar 2020 21:00:00 -0000 Restaurant Marketing with Carolyn Walker full Adam Torres What does it take for restaurants to stick out in a crowded marketplace? How does a restaurant create a memorable experience that keeps guests coming back? In this episode, Adam Torres and Carolyn Walker, CEO & Managing Partner at Response Marketing, explore marketing strategies for restaurants.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices What does it take for restaurants to stick out in a crowded marketplace? How does a restaurant create a memorable experience that keeps guests coming back? In this episode, Adam Torres and Carolyn Walker, CEO & Managing Partner at Response Marketing, explore marketing strategies for restaurants.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



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]]> 866 no How to Generate More Mortgage, Real Estate and Insurance Leads with Andrew Pawlak Lead generation is core to any business. Without leads a sales team is left hungry for opportunity. In this episode, Adam Torres and Andrew Pawlak, CEO & Co-Founder at leadPops.com, explore lead generation for mortgage, real estate, and insurance professionals.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 06 Mar 2020 21:00:00 -0000 How to Generate More Mortgage, Real Estate and Insurance Leads with Andrew Pawlak full Adam Torres Lead generation is core to any business. Without leads a sales team is left hungry for opportunity. In this episode, Adam Torres and Andrew Pawlak, CEO & Co-Founder at leadPops.com, explore lead generation for mortgage, real estate, and insurance professionals.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Lead generation is core to any business. Without leads a sales team is left hungry for opportunity. In this episode, Adam Torres and Andrew Pawlak, CEO & Co-Founder at leadPops.com, explore lead generation for mortgage, real estate, and insurance professionals.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 575 no Marketing Tech Stack Best Practices with Duff Ferguson Tech stacks can be tricky. Tracking, email, ecommerce, CRMs, project management, SEO tools and the list goes on and on. With the speed of innovation increasing significantly, what should a business be focusing on? In this episode, Adam Torres and Duff Ferguson, Partner & Founder at Amplitude Digital, explore different tech stack options and industry patterns. Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 05 Mar 2020 21:00:00 -0000 Marketing Tech Stack Best Practices with Duff Ferguson full Adam Torres Tech stacks can be tricky. Tracking, email, ecommerce, CRMs, project management, SEO tools and the list goes on and on. With the speed of innovation increasing significantly, what should a business be focusing on? In this episode, Adam Torres and Duff Ferguson, Partner & Founder at Amplitude Digital, explore different tech stack options and industry patterns. Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tech stacks can be tricky. Tracking, email, ecommerce, CRMs, project management, SEO tools and the list goes on and on. With the speed of innovation increasing significantly, what should a business be focusing on? In this episode, Adam Torres and Duff Ferguson, Partner & Founder at Amplitude Digital, explore different tech stack options and industry patterns.

Follow Adam on Instagram at 
https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 791 no Key Ingredients For Great Content with Jesse Childs How do you make great content? In the rapidly moving digital landscape it’s more important than ever to connect with your audience in a meaningful way. But how do you do it? In this episode, Adam Torres and Jesse Childs, Creative Producer at We Are Royale, explore what it takes to make content that lasts.  Want to see an example of creating an amazing experience? Check out the world’s first mural experience that combines augmented reality:  Artolution AR Mural Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 02 Mar 2020 21:00:00 -0000 Key Ingredients For Great Content with Jesse Childs full Adam Torres How do you make great content? In the rapidly moving digital landscape it’s more important than ever to connect with your audience in a meaningful way. But how do you do it? In this episode, Adam Torres and Jesse Childs, Creative Producer at We Are Royale, explore what it takes to make content that lasts.  Want to see an example of creating an amazing experience? Check out the world’s first mural experience that combines augmented reality:  Artolution AR Mural Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices How do you make great content? In the rapidly moving digital landscape it’s more important than ever to connect with your audience in a meaningful way. But how do you do it? In this episode, Adam Torres and Jesse Childs, Creative Producer at We Are Royale, explore what it takes to make content that lasts. 


Want to see an example of creating an amazing experience? Check out the world’s first mural experience that combines augmented reality:  Artolution AR Mural



Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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]]> 585 no Commoot Launches Advertising Space on Semi Truck Trailers with Dan Salganik Have you ever been stuck in traffic next to a semi-truck looking at a blank white trailer? What if that blank white canvas was a moving billboard? In this episode, Adam Torres and Dan Salganik, Founding Partner at VisualFizz and Commoot, explore out of home marketing and how Commoot aims to transform truck trailers into advertising opportunities. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 28 Feb 2020 21:00:00 -0000 Commoot Launches Advertising Space on Semi Truck Trailers with Dan Salganik full Adam Torres Have you ever been stuck in traffic next to a semi-truck looking at a blank white trailer? What if that blank white canvas was a moving billboard? In this episode, Adam Torres and Dan Salganik, Founding Partner at VisualFizz and Commoot, explore out of home marketing and how Commoot aims to transform truck trailers into advertising opportunities. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Have you ever been stuck in traffic next to a semi-truck looking at a blank white trailer? What if that blank white canvas was a moving billboard? In this episode, Adam Torres and Dan Salganik, Founding Partner at VisualFizz and Commoot, explore out of home marketing and how Commoot aims to transform truck trailers into advertising opportunities.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



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]]> 592 no The Emerging Role of Digital Out of Home Advertising with Chris Tabb When you were in an Uber or Lyft last time did you see a screen showing you deals and offers of value? Wouldn’t it be nice to have received maybe a coupon or discount on a local restaurant? Well that is exactly what Ride-Vertise aims to accomplish. In this episode, Adam Torres and Chris Tabb, Chief Technology Officer at Ride-Vertise, explore opportunities developing in the digital out of home market. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 28 Feb 2020 21:00:00 -0000 The Emerging Role of Digital Out of Home Advertising with Chris Tabb full Adam Torres When you were in an Uber or Lyft last time did you see a screen showing you deals and offers of value? Wouldn’t it be nice to have received maybe a coupon or discount on a local restaurant? Well that is exactly what Ride-Vertise aims to accomplish. In this episode, Adam Torres and Chris Tabb, Chief Technology Officer at Ride-Vertise, explore opportunities developing in the digital out of home market. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices When you were in an Uber or Lyft last time did you see a screen showing you deals and offers of value? Wouldn’t it be nice to have received maybe a coupon or discount on a local restaurant? Well that is exactly what Ride-Vertise aims to accomplish. In this episode, Adam Torres and Chris Tabb, Chief Technology Officer at Ride-Vertise, explore opportunities developing in the digital out of home market.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



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]]> 855 no RIZZARR Unites Millennial & Gen Z Content Creators with Ashley M. Williams Brands looking to connect to Millennial and Gen Z content creators have a new source, RIZZARR. In this episode, Adam Torres and Ashley M. Williams, Founder and CEO of RIZZARR, talks about how RIZZARR is giving a voice to the next wave of content creators. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 26 Feb 2020 20:00:00 -0000 RIZZARR Unites Millennial & Gen Z Content Creators with Ashley M. Williams full Adam Torres Brands looking to connect to Millennial and Gen Z content creators have a new source, RIZZARR. In this episode, Adam Torres and Ashley M. Williams, Founder and CEO of RIZZARR, talks about how RIZZARR is giving a voice to the next wave of content creators. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Brands looking to connect to Millennial and Gen Z content creators have a new source, RIZZARR. In this episode, Adam Torres and Ashley M. Williams, Founder and CEO of RIZZARR, talks about how RIZZARR is giving a voice to the next wave of content creators.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



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]]> 591 no Scott Handy Launches Handmark Creative Startups have unique challenges in the marketplace. Getting traction for a product is not an easy task. In this episode, Adam Torres and Scott Handy, Executive Director at Handmark Creative, explore what startup can do to scale their content.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 26 Feb 2020 20:00:00 -0000 Scott Handy Launches Handmark Creative full Adam Torres Startups have unique challenges in the marketplace. Getting traction for a product is not an easy task. In this episode, Adam Torres and Scott Handy, Executive Director at Handmark Creative, explore what startup can do to scale their content.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Startups have unique challenges in the marketplace. Getting traction for a product is not an easy task. In this episode, Adam Torres and Scott Handy, Executive Director at Handmark Creative, explore what startup can do to scale their content.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://www.moneymatterstoptips.com/podcastguest

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 678 no Helping Cannabis Companies Drive Traffic with Guillermo Bravo The “Green Rush'' has been a hot topic for a while now and is not going anywhere. The widespread adoption at the state level of cannabis has created opportunities for many business owners. But are they marketing right? Traffic, foot traffic is king. In this episode, Adam Torres and Guillermo Bravo, CEO at Foottraffik, discuss what cannabis entrepreneurs can do to market better.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 24 Feb 2020 20:00:00 -0000 Helping Cannabis Companies Drive Traffic with Guillermo Bravo full Adam Torres The “Green Rush'' has been a hot topic for a while now and is not going anywhere. The widespread adoption at the state level of cannabis has created opportunities for many business owners. But are they marketing right? Traffic, foot traffic is king. In this episode, Adam Torres and Guillermo Bravo, CEO at Foottraffik, discuss what cannabis entrepreneurs can do to market better.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The “Green Rush'' has been a hot topic for a while now and is not going anywhere. The widespread adoption at the state level of cannabis has created opportunities for many business owners. But are they marketing right? Traffic, foot traffic is king. In this episode, Adam Torres and Guillermo Bravo, CEO at Foottraffik, discuss what cannabis entrepreneurs can do to market better.

Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 686 no 2020 Marketing Trends | Social Media, Experiential Marketing and Advertising with Laurel Mintz Are you and your business falling behind marketing trends? Would you know if you were? In this episode, Adam Torres and Laurel Mintz, CEO at Elevate My Brand, Inc., cover some of the more relevant trends businesses should be aware of.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 21 Feb 2020 21:00:00 -0000 2020 Marketing Trends | Social Media, Experiential Marketing and Advertising with Laurel Mintz full Adam Torres Are you and your business falling behind marketing trends? Would you know if you were? In this episode, Adam Torres and Laurel Mintz, CEO at Elevate My Brand, Inc., cover some of the more relevant trends businesses should be aware of.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Are you and your business falling behind marketing trends? Would you know if you were? In this episode, Adam Torres and Laurel Mintz, CEO at Elevate My Brand, Inc., cover some of the more relevant trends businesses should be aware of. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 715 no Leveraging an Outsourced Marketing Team to Optimize Results with Mellissah Smith Outsourcing marketing isn’t something to be treated lightly. As new technologies and platforms come to market it has become even more important to work with the right teams. In this episode, Adam Torres and Mellissah Smith, Founder at Marketing Eye & Robotic Marketer, explore marketing trends and what to look for in an experienced team.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 21 Feb 2020 21:00:00 -0000 Leveraging an Outsourced Marketing Team to Optimize Results with Mellissah Smith full Adam Torres Outsourcing marketing isn’t something to be treated lightly. As new technologies and platforms come to market it has become even more important to work with the right teams. In this episode, Adam Torres and Mellissah Smith, Founder at Marketing Eye & Robotic Marketer, explore marketing trends and what to look for in an experienced team.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Outsourcing marketing isn’t something to be treated lightly. As new technologies and platforms come to market it has become even more important to work with the right teams. In this episode, Adam Torres and Mellissah Smith, Founder at Marketing Eye & Robotic Marketer, explore marketing trends and what to look for in an experienced team. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 641 no FameBit by YouTube | The Leading Marketplace for Influencers with Matt Bruen Connecting with the right Influencers and building long term relationships can be a profitable proposition for many brands. But what is the right way to go about it? Send a cold email? Make a call? Adam Torres and Matt Bruen, Branded Content Partnerships at FameBit by YouTube, discuss influencer marketing and the rise of FameBit.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 21 Feb 2020 21:00:00 -0000 FameBit by YouTube | The Leading Marketplace for Influencers with Matt Bruen full Adam Torres Connecting with the right Influencers and building long term relationships can be a profitable proposition for many brands. But what is the right way to go about it? Send a cold email? Make a call? Adam Torres and Matt Bruen, Branded Content Partnerships at FameBit by YouTube, discuss influencer marketing and the rise of FameBit.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Connecting with the right Influencers and building long term relationships can be a profitable proposition for many brands. But what is the right way to go about it? Send a cold email? Make a call? Adam Torres and Matt Bruen, Branded Content Partnerships at FameBit by YouTube, discuss influencer marketing and the rise of FameBit. 


Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 846 no Jeff Mendelson Launches “The One Big Tip” Podcast What if you could get “One Big Tip” from leading marketers and social media gurus? In this episode, Adam Torres and Jeff Mendelson, Creator in Chief at Effectivo.Social and Host of The One Big Tip podcast, explore Jeff’s new podcast format and how listeners will walk away with “Big Tips” in every episode.  Follow Adam on Instagram athttps://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 20 Feb 2020 21:00:00 -0000 Jeff Mendelson Launches “The One Big Tip” Podcast full Adam Torres What if you could get “One Big Tip” from leading marketers and social media gurus? In this episode, Adam Torres and Jeff Mendelson, Creator in Chief at Effectivo.Social and Host of The One Big Tip podcast, explore Jeff’s new podcast format and how listeners will walk away with “Big Tips” in every episode.  Follow Adam on Instagram athttps://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices What if you could get “One Big Tip” from leading marketers and social media gurus? In this episode, Adam Torres and Jeff Mendelson, Creator in Chief at Effectivo.Social and Host of The One Big Tip podcast, explore Jeff’s new podcast format and how listeners will walk away with “Big Tips” in every episode.  


Follow Adam on Instagram at
https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 850 no How To Leverage PR to Grow Your Brand with Patricia Beitler In today's content driven marketing environment, media and PR are more important than ever. Do you know how to properly craft and pitch your story to get it in front of the right audience? In this episode Adam Torres and Patricia Beitler, MBA, President at Velocitas, talk about what it takes to stick out from the crowd in order to leverage media.   Follow Adam on Instagram athttps://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 20 Feb 2020 21:00:00 -0000 How To Leverage PR to Grow Your Brand with Patricia Beitler full Adam Torres In today's content driven marketing environment, media and PR are more important than ever. Do you know how to properly craft and pitch your story to get it in front of the right audience? In this episode Adam Torres and Patricia Beitler, MBA, President at Velocitas, talk about what it takes to stick out from the crowd in order to leverage media.   Follow Adam on Instagram athttps://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices In today's content driven marketing environment, media and PR are more important than ever. Do you know how to properly craft and pitch your story to get it in front of the right audience? In this episode Adam Torres and Patricia Beitler, MBA, President at Velocitas, talk about what it takes to stick out from the crowd in order to leverage media.  


Follow Adam on Instagram at
https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 553 no Brick and Mortar Businesses Benefit from Location Based Marketing with Sneh Parmar In order for brick and mortar businesses to continue to remain competitive with the rise of ecommerce, new ways of engaging customers is needed. In this episode, Adam Torres and Sneh Parmar, Co-Founder & CEO at Lucky Mobility, explore how business can drive new sources of traffic using location based marketing. Follow Adam on Instagram athttps://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 20 Feb 2020 21:00:00 -0000 Brick and Mortar Businesses Benefit from Location Based Marketing with Sneh Parmar full Adam Torres In order for brick and mortar businesses to continue to remain competitive with the rise of ecommerce, new ways of engaging customers is needed. In this episode, Adam Torres and Sneh Parmar, Co-Founder & CEO at Lucky Mobility, explore how business can drive new sources of traffic using location based marketing. Follow Adam on Instagram athttps://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices In order for brick and mortar businesses to continue to remain competitive with the rise of ecommerce, new ways of engaging customers is needed. In this episode, Adam Torres and Sneh Parmar, Co-Founder & CEO at Lucky Mobility, explore how business can drive new sources of traffic using location based marketing. 

Follow Adam on Instagram at
https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

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]]> 551 no How to Make Brands Newsworthy with Melissa Harris https://missionmatters.com/how-to-make-brands-newsworthy-with-melissa-harris/ Have you considered what it takes to put your brand in the media spotlight? Increased awareness of your product or service can mean the difference between success and failure. In this episode, Adam Torres and Melissa Harris, Founder & CEO at M. Harris & Co. delve into the inner working of what it takes to make a brands story stick out from the competition. Follow Adam on Instagram athttps://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 19 Feb 2020 21:00:00 -0000 How to Make Brands Newsworthy with Melissa Harris full Adam Torres Have you considered what it takes to put your brand in the media spotlight? Increased awareness of your product or service can mean the difference between success and failure. In this episode, Adam Torres and Melissa Harris, Founder & CEO at M. Harris & Co. delve into the inner working of what it takes to make a brands story stick out from the competition. Follow Adam on Instagram athttps://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Have you considered what it takes to put your brand in the media spotlight? Increased awareness of your product or service can mean the difference between success and failure. In this episode, Adam Torres and Melissa Harris, Founder & CEO at M. Harris & Co. delve into the inner working of what it takes to make a brands story stick out from the competition.


Follow Adam on Instagram at
https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.


Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 596 no Aspiration Engagement Points | Elevating Your Brand with Howard Lim https://missionmatters.com/aspiration-engagement-points-elevating-your-brand-with-howard-lim/ Standing out from the crowd can mean the difference between success and failure for a business. But how do you accomplish this task? In this episode, Adam Torres and Howard Lim, President at HOW Creative, explore tactics that businesses can use to differentiate themselves from their peers in the marketplace. Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 17 Feb 2020 22:00:00 -0000 Aspiration Engagement Points | Elevating Your Brand with Howard Lim full Adam Torres Standing out from the crowd can mean the difference between success and failure for a business. But how do you accomplish this task? In this episode, Adam Torres and Howard Lim, President at HOW Creative, explore tactics that businesses can use to differentiate themselves from their peers in the marketplace. Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Standing out from the crowd can mean the difference between success and failure for a business. But how do you accomplish this task? In this episode, Adam Torres and Howard Lim, President at HOW Creative, explore tactics that businesses can use to differentiate themselves from their peers in the marketplace.


Follow Adam on Instagram at 
https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 664 no How Brands Should Market Themselves in 2020 with Shana Starr https://missionmatters.com/how-brands-should-market-themselves-in-2020-with-shana-starr/ The fundamentals of storytelling haven’t changed much through the years. However, as new platforms and types of content are being created, it’s important to stay up to date on trends. In this episode, Adam Torres and Shana Starr, CEO at Bastion Elevate, explore some of the marketing concepts that brands should be aware of going into 2020.Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Mon, 17 Feb 2020 22:00:00 -0000 How Brands Should Market Themselves in 2020 with Shana Starr full Adam Torres The fundamentals of storytelling haven’t changed much through the years. However, as new platforms and types of content are being created, it’s important to stay up to date on trends. In this episode, Adam Torres and Shana Starr, CEO at Bastion Elevate, explore some of the marketing concepts that brands should be aware of going into 2020.Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices The fundamentals of storytelling haven’t changed much through the years. However, as new platforms and types of content are being created, it’s important to stay up to date on trends. In this episode, Adam Torres and Shana Starr, CEO at Bastion Elevate, explore some of the marketing concepts that brands should be aware of going into 2020.


Follow Adam on Instagram at 
https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/



More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

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]]> 837 no Marketing Strategies | Geofencing, Consumer Data and Targeting with Renee Lopez-Cantera https://missionmatters.com/marketing-strategies-geofencing-consumer-data-and-targeting-with-renee-lopez-cantera/ Many of us have heard of Geofencing, but what about using the strategy to drive real estate sales during live events? For example, lot’s of wealthy people fly in for events like the Super Bowl, right? Some may be in the market for a second, or third home. In this episode Adam Torres and Renee Lopez-Cantera, President & Creative Director at Eikon Digital provide a fresh take on marketing strategies while reinforcing some of the basics.  Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 13 Feb 2020 21:00:00 -0000 Marketing Strategies | Geofencing, Consumer Data and Targeting with Renee Lopez-Cantera full Adam Torres Many of us have heard of Geofencing, but what about using the strategy to drive real estate sales during live events? For example, lot’s of wealthy people fly in for events like the Super Bowl, right? Some may be in the market for a second, or third home. In this episode Adam Torres and Renee Lopez-Cantera, President & Creative Director at Eikon Digital provide a fresh take on marketing strategies while reinforcing some of the basics.  Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Many of us have heard of Geofencing, but what about using the strategy to drive real estate sales during live events? For example, lot’s of wealthy people fly in for events like the Super Bowl, right? Some may be in the market for a second, or third home. In this episode Adam Torres and Renee Lopez-Cantera, President & Creative Director at Eikon Digital provide a fresh take on marketing strategies while reinforcing some of the basics. 

Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 595 no Best Practices for Launching a New Product into Market with Renee Miller https://missionmatters.com/best-practices-for-launching-a-new-product-into-market-with-renee-miller/ Launching a new market can be a daunting task. While some may take a “shotgun” approach, having a strategic plan can save both time and money. In this episode Adam Torres and Renee Miller, President & Creative Director at The Miller Group, discuss different approaches to a successful product launch.  Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Thu, 13 Feb 2020 18:00:00 -0000 Best Practices for Launching a New Product into Market with Renee Miller full Adam Torres Launching a new market can be a daunting task. While some may take a “shotgun” approach, having a strategic plan can save both time and money. In this episode Adam Torres and Renee Miller, President & Creative Director at The Miller Group, discuss different approaches to a successful product launch.  Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Launching a new market can be a daunting task. While some may take a “shotgun” approach, having a strategic plan can save both time and money. In this episode Adam Torres and Renee Miller, President & Creative Director at The Miller Group, discuss different approaches to a successful product launch. 

Follow Adam on Instagram at  https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

Apply to be interviewed by Adam on our podcast:
https://missionmatters.lpages.co/podcastguest/

More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Learn more about your ad choices. Visit podcastchoices.com/adchoices

]]> 885 no Explore the Next Frontier in Digital and AI Transformations with Malcolm Bohm https://missionmatters.com/explore-the-next-frontier-in-digital-and-ai-transformations-with-malcolm-bohm/ AI Transformations Personalization Short for targeted messaging TikTok There is a lot to be excited about in the new frontier of Digital. AI advancements, personalized targeted messaging and platforms like TikTok are changing the way we do digital. In this episode Adam Torres and Malcolm Bohm, CEO & Founder of Liquid Grids, explore the digital transformation that affects us all.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on one of our Podcasts at https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 12 Feb 2020 20:00:00 -0000 Explore the Next Frontier in Digital and AI Transformations with Malcolm Bohm full Adam Torres AI Transformations Personalization Short for targeted messaging TikTok There is a lot to be excited about in the new frontier of Digital. AI advancements, personalized targeted messaging and platforms like TikTok are changing the way we do digital. In this episode Adam Torres and Malcolm Bohm, CEO & Founder of Liquid Grids, explore the digital transformation that affects us all.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on one of our Podcasts at https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
  • AI Transformations
  • Personalization
  • Short for targeted messaging
  • TikTok

    • There is a lot to be excited about in the new frontier of Digital. AI advancements, personalized targeted messaging and platforms like TikTok are changing the way we do digital. In this episode Adam Torres and Malcolm Bohm, CEO & Founder of Liquid Grids, explore the digital transformation that affects us all.  

    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

    Apply to be interviewed by Adam on one of our Podcasts at https://missionmatters.lpages.co/podcastguest/

    More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    ]]>     637 no     Adam Torres and Ethan Beute discuss how video can increase sales conversions and client satisfaction https://missionmatters.com/increasing-sales-conversions-using-video-with-ethan-beute-chief-evangelist-at-bombbomb/ Increasing sales conversions and client satisfaction is the dream of every business. Who wouldn't want more happy clients? In this episode Adam Torres and Ethan Beute, Chief Evangelist at BombBomb explore how using simple video can create more meaningful interaction.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on one of our Podcasts at https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Tue, 11 Feb 2020 17:00:00 -0000 Adam Torres and Ethan Beute discuss how video can increase sales conversions and client satisfaction full Adam Torres Increasing sales conversions and client satisfaction is the dream of every business. Who wouldn't want more happy clients? In this episode Adam Torres and Ethan Beute, Chief Evangelist at BombBomb explore how using simple video can create more meaningful interaction.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on one of our Podcasts at https://missionmatters.lpages.co/podcastguest/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices Increasing sales conversions and client satisfaction is the dream of every business. Who wouldn't want more happy clients? In this episode Adam Torres and Ethan Beute, Chief Evangelist at BombBomb explore how using simple video can create more meaningful interaction.

    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

    Apply to be interviewed by Adam on one of our Podcasts at https://missionmatters.lpages.co/podcastguest/

    More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

    Learn more about your ad choices. Visit podcastchoices.com/adchoices

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