The Blog Era https://theblogera.fm/ en 2023 OTHERtone The dynamic story of how complete unknowns built a world free of music industry gatekeepers --the global superstars that it birthed, the kingmakers you've never heard of - and how big buildings and big money snatched back the power. An ItsTheReal Production Hosted on Acast. See acast.com/privacy for more information. https://megaphone.imgix.net/podcasts/d5c574fc-a3e4-11f0-9a80-df5945bc6b0f/image/c9e9322515aef46fb9bc8ac3ea9e11c4.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress The Blog Era https://theblogera.fm/ yes serial ItsTheReal The dynamic story of how complete unknowns built a world free of music industry gatekeepers --the global superstars that it birthed, the kingmakers you've never heard of - and how big buildings and big money snatched back the power. An ItsTheReal Production Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

]]> ItsTheReal Eric@itsthereal.com Ep. 10: Unplugged https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 14 Jun 2023 09:00:00 -0000 Ep. 10: Unplugged full 1 11 ItsTheReal The party goes on. And while some in The Blog Era evolved, most died off. Staying true to himself took a toll on eskay. On his family life, finances, physical and mental well-being. On the music he once loved. What happens when it's all too much? We look Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 3868 yes Ep. 9: Fuck a Blog, Dog https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 07 Jun 2023 09:00:00 -0000 Ep. 9: Fuck a Blog, Dog full 1 10 ItsTheReal Industries spent years laughing at the blogs, ignoring the blogs, fearing the blogs, getting close to the blogs and robbing the blogs. In 2011, a whirlwind of forces would come together to make sure there were no more lifelines. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 4329 yes Ep. 8: Kick in the Door, Wavin' the 404 https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 31 May 2023 09:00:00 -0000 Ep. 8: Kick in the Door, Wavin' the 404 full 1 9 ItsTheReal By 2010, so many of the bloggers who’d set out to subvert the gatekeepers had become them. Resentment grew: from a new generation of artists, from heavily-financed competition and especially from the labels. More money - spent on building websites, growin Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 3552 yes Ep. 7: To The Moon https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 24 May 2023 09:00:00 -0000 Ep. 7: To The Moon full 1 8 ItsTheReal No two artists better symbolize success and downfall than Kid Cudi and Charles Hamilton. Massive talents, major deals, mental issues. But their paths after getting on could not be more different. As the culture became less about artist discovery and celeb Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 4018 yes Ep. 6b: I'm on It https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 19 May 2023 09:00:00 -0000 Ep. 6b: I'm on It full 1 7 ItsTheReal If the 2009 XXL Freshman cover was a celebration of the blogs, the 2010 edition was a significant crack in the blogs' foundation. Space had never been a problem on the internet. But now, artists were no longer focused on being one in a million on NahRight Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 1576 yes Ep. 6: Pocket Watching https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 17 May 2023 09:00:00 -0000 Ep. 6: Pocket Watching full 1 6 ItsTheReal For years, absent options, artists and bloggers focused on independence. But fuck it! Money! In 2009, it was time to cash in. When Complex started their vertical ad network, NahRight was the first website they even approached. XXL, long in the business of Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 3667 yes Ep. 5: Revenge of the Nerds https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 10 May 2023 09:00:00 -0000 Ep. 5: Revenge of the Nerds full 1 5 ItsTheReal Blogs evolved from a gathering place for people looking to waste time into a prime platform for content creators: from early podcasts to sketch comedy to low-budget/high quality music videos. And thanks to those very same blogs, artists figured out just h Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 3548 yes Ep. 4: We Need a Board https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 03 May 2023 09:00:00 -0000 Ep. 4: We Need a Board full 1 4 ItsTheReal In 2008, bloggers - who discovered, posted and leaked records with impunity - built momentum. With the spread of these mp3 websites from big cities to unheard-of regions, power was steadily being seized from the record labels. There was success, copy-cats Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 3462 yes Ep. 3: 10 Dollars and a Dream https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 26 Apr 2023 11:01:26 -0000 Ep. 3: 10 Dollars and a Dream full 1 3 ItsTheReal What started as a small outlet for eskay to celebrate underground music, in two years became a destination for artists like J. Cole, Wiz Khalifa, Curren$y, Wale, Big Sean and so many others looking for a co-sign outside MTV, Hot97 and XXL Magazine. When N Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 3623 yes Ep. 2: Top 8 Dead or Alive https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 19 Apr 2023 09:05:00 -0000 Ep. 2: Top 8 Dead or Alive full 1 2 ItsTheReal In Downtown Manhattan, a small group of friends attracted attention worldwide thanks to MySpace. There was so much talent within this community: Kid Cudi, Teyana Taylor, Wale, the Cool Kids. But it was Mickey Factz who broke out first, once he was posted Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 3328 yes Ep. 1: The Ballad of Joe Budden https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 19 Apr 2023 09:00:00 -0000 Ep. 1: The Ballad of Joe Budden full 1 1 ItsTheReal At the turn of the century, music labels like Def Jam were a superstar-making machine. Around NYC, a high school dropout named Joe Budden put in the work and earned his place at Def Jam as the next big thing. But Joe's downfall as a major label artist wou Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 3036 yes The Story of A Generation: The Blog Era https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Wed, 05 Apr 2023 10:00:00 -0000 The Story of A Generation: The Blog Era bonus 1 ItsTheReal The dynamic story of how complete unknowns built a world free of music industry gatekeepers -- the global superstars that it birthed, the kingmakers you've never heard of, and how big buildings and big money snatched back the power. This is The Blog Era. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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]]> 287 yes Finally... https://theblogera.fm/ Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices Fri, 10 Mar 2023 17:24:08 -0000 Finally... bonus 1 ItsTheReal An ItsTheReal Production Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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