z - TSOS en A show about sales https://megaphone.imgix.net/podcasts/65676268-2b20-11ee-b8f5-dfb04c7ec9e3/image/5.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress z - TSOS episodic z - TSOS HPN A show about sales A show about sales

]]> HPN podcasts@hubspot.com You're going to love The Science of Scaling You're listening to an episode of The Science of Scaling — a show where host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales. If you like what you hear, search for The Science of Scaling in your favorite podcast app — like the one you're using right now! About The Episode: After a decade spent in marketing, Mike Weir now runs the G2 sales teams. And he has his time spent as a CMO to thank for all his CRO success. Host Mark Roberge is joined by Mike Weir (CRO, G2) to discuss how Mike went from being a marketer to a full-fledged sales leader and what we can all learn from him. In this episode learn more about: The biggest impact on sales and marketing alignment in the go-to-market motion The importance of measuring the efficiency of different channels How to be more specific and de-risk the ideal customer profile Investing in your team to reach their full potential How to hire strategic sales leaders Tue, 25 Jul 2023 19:25:50 -0000 You're going to love The Science of Scaling full HPN You're listening to an episode of The Science of Scaling — a show where host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales. If you like what you hear, search for The Science of Scaling in your favorite podcast app — like the one you're using right now! About The Episode: After a decade spent in marketing, Mike Weir now runs the G2 sales teams. And he has his time spent as a CMO to thank for all his CRO success. Host Mark Roberge is joined by Mike Weir (CRO, G2) to discuss how Mike went from being a marketer to a full-fledged sales leader and what we can all learn from him. In this episode learn more about: The biggest impact on sales and marketing alignment in the go-to-market motion The importance of measuring the efficiency of different channels How to be more specific and de-risk the ideal customer profile Investing in your team to reach their full potential How to hire strategic sales leaders You're listening to an episode of The Science of Scaling — a show where host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.


If you like what you hear, search for The Science of Scaling in your favorite podcast app — like the one you're using right now!


About The Episode:

After a decade spent in marketing, Mike Weir now runs the G2 sales teams. And he has his time spent as a CMO to thank for all his CRO success.

Host Mark Roberge is joined by Mike Weir (CRO, G2) to discuss how Mike went from being a marketer to a full-fledged sales leader and what we can all learn from him. In this episode learn more about:

  • The biggest impact on sales and marketing alignment in the go-to-market motion
  • The importance of measuring the efficiency of different channels
  • How to be more specific and de-risk the ideal customer profile
  • Investing in your team to reach their full potential
  • How to hire strategic sales leaders
]]> 839