Doc Watson and Trig: The Inside View en 2020 Holy Culture From concepts to companies …. How do you take a project from $500 to $500k in revenue? How do you take a label from nowhere to 200 songs and 80 million streams in a year? How do you do both while remaining focused on God and Kingdom Building?   From concepts to companies, Doc Watson (Jacob Makaish), Co-CEO of Reflection Music Group and Trig (James Rosseau, Sr.), CEO of Holy Culture, come together to share their long-standing relationship, as well as their individual and interwoven journeys through CHH. More importantly, they share their collective experiences with the intent of helping others that are embarking on this journey. Reflection Music Group is one of the most prominent entities in CHH, releasing more than 200 songs in 2019 alone, amassing more than 80 Million Streams. RMG’s roster includes Derek Minor, Canon, Byron Juane, DJ Standout, Danielle Apicella and Tony Tillman and through RMG Amplify, Thi’sl, Dee-1, Propanga, Roy Tosh, Mission, Brvndon P, Kurtis Hoppie, Ryhan Lamarr, Quinten Coblentz, and Sada K. Holy Culture promotes Christ, serves the Christian community and provides tools, all in a manner that is relevant to those engaged in hip-hop culture. Our tagline is "Connect, Collab and Inspire." We endeavor to create systems and processes that increase the efficacy of CHH, to create a community where iron sharpens iron and people work to understand each other’s gifts and how they work towards the benefit of the entire body (‭‭Proverbs‬ ‭27:17‬ ‭NIV‬‬, Romans 12:4-8) and to create a place where works are organized to edify believers and share the gospel with non-believers.  About Doc and Trig Doc Watson (Jacob Makaish) Doc Watson is the CEO and co-founder of Reflection Music Group (RMG), an independent hip-hop label based out of Nashville, Tennessee. He started his journey in the music industry working in radio and as a producer. After garnering success hosting parties and releasing his own wave of projects at the height of the mixtape era, Watson found a need for a deeper purpose. That’s when he connected with Nashville-based artist Derek Minor to establish Reflection Music Group. Since the label’s founding in 2009, RMG has produced numerous nationwide tours, hosted its own SXSW showcase, and placed numerous projects on the Billboard charts, including multiple placements for Canon on the Top Rap Albums list. Minor, also a Grammy-winning artist, has had two projects on the prestigious Billboard 200. RMG now houses RMG Amplify, a distribution and marketing service available to artists without the commitment of signing to a label. Watson prides himself on being a marketing expert, emphasizing consistency and authenticity. Before getting into music, he spent 10 years in the Army as a member of the highly-respected 101st Airborne Division where he learned discipline and the importance of execution. Now, he and his wife enjoy working out, hiking and exploring the city together. Trig (James Rosseau, Sr.) James Rosseau, Sr. (Trig) is the CEO is the CEO of The Corelink Solution (the parent company for Holy Culture), a non-profit, 501(c)3 organization that exists to revitalize communities through programs that empower people to reach their potential. Coinciding with his 20 years in CHH (artist, producer, radio host, event promoter and media owner), he has spent the same in senior leadership positions in companies such as JPMorgan Chase, Allstate, and LegalShield. He serves on the DeVry University Board of Trustees, is the author of Success on Your Own Terms: 6 Promises to Fire up your Passion, Ignite Your Career and Create an Amazing Life and holds an Executive MBA from the Kellogg School of Management. He initially joined the Holy Culture Radio family in the early 2000s, became a partner in the business, the HolyCultureDownload Store, a mainstay prior to the launch of iTunes. Holy Culture launched its media outlet not long after that and the rest is history. https://megaphone.imgix.net/podcasts/ccfac794-a944-11ec-9f2c-172f00f75afe/image/docwatson-and-trig-theinsideview.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Doc Watson and Trig: The Inside View no episodic Holy Culture Holy Culture From concepts to companies …. How do you take a project from $500 to $500k in revenue? How do you take a label from nowhere to 200 songs and 80 million streams in a year? How do you do both while remaining focused on God and Kingdom Building?   From concepts to companies, Doc Watson (Jacob Makaish), Co-CEO of Reflection Music Group and Trig (James Rosseau, Sr.), CEO of Holy Culture, come together to share their long-standing relationship, as well as their individual and interwoven journeys through CHH. More importantly, they share their collective experiences with the intent of helping others that are embarking on this journey. Reflection Music Group is one of the most prominent entities in CHH, releasing more than 200 songs in 2019 alone, amassing more than 80 Million Streams. RMG’s roster includes Derek Minor, Canon, Byron Juane, DJ Standout, Danielle Apicella and Tony Tillman and through RMG Amplify, Thi’sl, Dee-1, Propanga, Roy Tosh, Mission, Brvndon P, Kurtis Hoppie, Ryhan Lamarr, Quinten Coblentz, and Sada K. Holy Culture promotes Christ, serves the Christian community and provides tools, all in a manner that is relevant to those engaged in hip-hop culture. Our tagline is "Connect, Collab and Inspire." We endeavor to create systems and processes that increase the efficacy of CHH, to create a community where iron sharpens iron and people work to understand each other’s gifts and how they work towards the benefit of the entire body (‭‭Proverbs‬ ‭27:17‬ ‭NIV‬‬, Romans 12:4-8) and to create a place where works are organized to edify believers and share the gospel with non-believers.  About Doc and Trig Doc Watson (Jacob Makaish) Doc Watson is the CEO and co-founder of Reflection Music Group (RMG), an independent hip-hop label based out of Nashville, Tennessee. He started his journey in the music industry working in radio and as a producer. After garnering success hosting parties and releasing his own wave of projects at the height of the mixtape era, Watson found a need for a deeper purpose. That’s when he connected with Nashville-based artist Derek Minor to establish Reflection Music Group. Since the label’s founding in 2009, RMG has produced numerous nationwide tours, hosted its own SXSW showcase, and placed numerous projects on the Billboard charts, including multiple placements for Canon on the Top Rap Albums list. Minor, also a Grammy-winning artist, has had two projects on the prestigious Billboard 200. RMG now houses RMG Amplify, a distribution and marketing service available to artists without the commitment of signing to a label. Watson prides himself on being a marketing expert, emphasizing consistency and authenticity. Before getting into music, he spent 10 years in the Army as a member of the highly-respected 101st Airborne Division where he learned discipline and the importance of execution. Now, he and his wife enjoy working out, hiking and exploring the city together. Trig (James Rosseau, Sr.) James Rosseau, Sr. (Trig) is the CEO is the CEO of The Corelink Solution (the parent company for Holy Culture), a non-profit, 501(c)3 organization that exists to revitalize communities through programs that empower people to reach their potential. Coinciding with his 20 years in CHH (artist, producer, radio host, event promoter and media owner), he has spent the same in senior leadership positions in companies such as JPMorgan Chase, Allstate, and LegalShield. He serves on the DeVry University Board of Trustees, is the author of Success on Your Own Terms: 6 Promises to Fire up your Passion, Ignite Your Career and Create an Amazing Life and holds an Executive MBA from the Kellogg School of Management. He initially joined the Holy Culture Radio family in the early 2000s, became a partner in the business, the HolyCultureDownload Store, a mainstay prior to the launch of iTunes. Holy Culture launched its media outlet not long after that and the rest is history. From concepts to companies ….

How do you take a project from $500 to $500k in revenue? How do you take a label from nowhere to 200 songs and 80 million streams in a year? How do you do both while remaining focused on God and Kingdom Building?  

From concepts to companies, Doc Watson (Jacob Makaish), Co-CEO of Reflection Music Group and Trig (James Rosseau, Sr.), CEO of Holy Culture, come together to share their long-standing relationship, as well as their individual and interwoven journeys through CHH. More importantly, they share their collective experiences with the intent of helping others that are embarking on this journey.

Reflection Music Group is one of the most prominent entities in CHH, releasing more than 200 songs in 2019 alone, amassing more than 80 Million Streams. RMG’s roster includes Derek Minor, Canon, Byron Juane, DJ Standout, Danielle Apicella and Tony Tillman and through RMG Amplify, Thi’sl, Dee-1, Propanga, Roy Tosh, Mission, Brvndon P, Kurtis Hoppie, Ryhan Lamarr, Quinten Coblentz, and Sada K.

Holy Culture promotes Christ, serves the Christian community and provides tools, all in a manner that is relevant to those engaged in hip-hop culture. Our tagline is "Connect, Collab and Inspire." We endeavor to create systems and processes that increase the efficacy of CHH, to create a community where iron sharpens iron and people work to understand each other’s gifts and how they work towards the benefit of the entire body (‭‭Proverbs‬ ‭27:17‬ ‭NIV‬‬, Romans 12:4-8) and to create a place where works are organized to edify believers and share the gospel with non-believers. 

About Doc and Trig

Doc Watson (Jacob Makaish)

Doc Watson is the CEO and co-founder of Reflection Music Group (RMG), an independent hip-hop label based out of Nashville, Tennessee. He started his journey in the music industry working in radio and as a producer. After garnering success hosting parties and releasing his own wave of projects at the height of the mixtape era, Watson found a need for a deeper purpose. That’s when he connected with Nashville-based artist Derek Minor to establish Reflection Music Group. Since the label’s founding in 2009, RMG has produced numerous nationwide tours, hosted its own SXSW showcase, and placed numerous projects on the Billboard charts, including multiple placements for Canon on the Top Rap Albums list. Minor, also a Grammy-winning artist, has had two projects on the prestigious Billboard 200.

RMG now houses RMG Amplify, a distribution and marketing service available to artists without the commitment of signing to a label. Watson prides himself on being a marketing expert, emphasizing consistency and authenticity. Before getting into music, he spent 10 years in the Army as a member of the highly-respected 101st Airborne Division where he learned discipline and the importance of execution. Now, he and his wife enjoy working out, hiking and exploring the city together.

Trig (James Rosseau, Sr.)

James Rosseau, Sr. (Trig) is the CEO is the CEO of The Corelink Solution (the parent company for Holy Culture), a non-profit, 501(c)3 organization that exists to revitalize communities through programs that empower people to reach their potential. Coinciding with his 20 years in CHH (artist, producer, radio host, event promoter and media owner), he has spent the same in senior leadership positions in companies such as JPMorgan Chase, Allstate, and LegalShield.

He serves on the DeVry University Board of Trustees, is the author of Success on Your Own Terms: 6 Promises to Fire up your Passion, Ignite Your Career and Create an Amazing Life and holds an Executive MBA from the Kellogg School of Management.

He initially joined the Holy Culture Radio family in the early 2000s, became a partner in the business, the HolyCultureDownload Store, a mainstay prior to the launch of iTunes. Holy Culture launched its media outlet not long after that and the rest is history.

]]> Holy Culture trig@holyculture.net https://feeds.megaphone.fm/HOLC4115242498 Episode 18: Collaborations On the latest episode of the Inside View, Doc Watson and James Rosseau aka Trig, sits down with Derek Minor and Canon for a powerful, unfiltered conversation about music, ministry, and the business behind both. They break down what truly makes a great collaboration—chemistry, trust, and the willingness to learn from each other. The trio opens up about creative burnout, evolving seasons, mental health, branding, artist development, and why patience and purpose matter more than chasing algorithms. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 09 Dec 2025 07:00:00 -0000 full Holy Culture On the latest episode of the Inside View, Doc Watson and James Rosseau aka Trig, sits down with Derek Minor and Canon for a powerful, unfiltered conversation about music, ministry, and the business behind both. They break down what truly makes a great collaboration—chemistry, trust, and the willingness to learn from each other. The trio opens up about creative burnout, evolving seasons, mental health, branding, artist development, and why patience and purpose matter more than chasing algorithms. Learn more about your ad choices. Visit megaphone.fm/adchoices On the latest episode of the Inside View, Doc Watson and James Rosseau aka Trig, sits down with Derek Minor and Canon for a powerful, unfiltered conversation about music, ministry, and the business behind both. They break down what truly makes a great collaboration—chemistry, trust, and the willingness to learn from each other. The trio opens up about creative burnout, evolving seasons, mental health, branding, artist development, and why patience and purpose matter more than chasing algorithms.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1103 no Episode 17: Financial Literacy for Artists In this episode of The Inside View, James Rosseau Sr. (Trig) and Doc Watson, co-CEO of Reflection Music Group, explore the importance of financial literacy for artists. They reveal how lack of business knowledge—bad deals, overspending, and poor tax habits—can limit long-term success. Doc explains how setting up an LLC, managing publishing, and understanding ownership are key to financial stability. Together, they remind artists that creativity and business must coexist. This candid conversation challenges creators to steward their gifts wisely, build structure, and honor God through responsible financial management in their music careers. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 29 Oct 2025 06:00:00 -0000 full Holy Culture In this episode of The Inside View, James Rosseau Sr. (Trig) and Doc Watson, co-CEO of Reflection Music Group, explore the importance of financial literacy for artists. They reveal how lack of business knowledge—bad deals, overspending, and poor tax habits—can limit long-term success. Doc explains how setting up an LLC, managing publishing, and understanding ownership are key to financial stability. Together, they remind artists that creativity and business must coexist. This candid conversation challenges creators to steward their gifts wisely, build structure, and honor God through responsible financial management in their music careers. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of The Inside View, James Rosseau Sr. (Trig) and Doc Watson, co-CEO of Reflection Music Group, explore the importance of financial literacy for artists. They reveal how lack of business knowledge—bad deals, overspending, and poor tax habits—can limit long-term success. Doc explains how setting up an LLC, managing publishing, and understanding ownership are key to financial stability. Together, they remind artists that creativity and business must coexist. This candid conversation challenges creators to steward their gifts wisely, build structure, and honor God through responsible financial management in their music careers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3403 no Episode 16: The Evolution of CHH In this episode of The Inside View, we explore the evolution of Christian Hip Hop—from early pioneers like Cross Movement, Gospel Gangstaz, and Tunnel Rats to today’s new generation shaping the culture. The conversation covers first encounters with CHH, the balance between gospel clarity and artistry, the shift from theological depth to clout-driven competition, and how social media, streaming, and AI are changing the game. We also discuss the importance of discipleship, accountability, and touring, along with what the future could look like for indie artists, labels, and the CHH community. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Oct 2025 13:06:00 -0000 full Holy Culture In this episode of The Inside View, we explore the evolution of Christian Hip Hop—from early pioneers like Cross Movement, Gospel Gangstaz, and Tunnel Rats to today’s new generation shaping the culture. The conversation covers first encounters with CHH, the balance between gospel clarity and artistry, the shift from theological depth to clout-driven competition, and how social media, streaming, and AI are changing the game. We also discuss the importance of discipleship, accountability, and touring, along with what the future could look like for indie artists, labels, and the CHH community. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of The Inside View, we explore the evolution of Christian Hip Hop—from early pioneers like Cross Movement, Gospel Gangstaz, and Tunnel Rats to today’s new generation shaping the culture. The conversation covers first encounters with CHH, the balance between gospel clarity and artistry, the shift from theological depth to clout-driven competition, and how social media, streaming, and AI are changing the game. We also discuss the importance of discipleship, accountability, and touring, along with what the future could look like for indie artists, labels, and the CHH community.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4280 Episode 15: Touring Smarter Not Harder In this conversation of the Inside View James Rosseau Sr. aka Trig, and Doc Watson discuss the complexities of the music industry, particularly focusing on the financial aspects of touring, the importance of genuine fan engagement, and the challenges artists face in maintaining relevance. They emphasize the need for artists to build deeper connections with their audience, understand their metrics, and navigate the financial realities of touring. The discussion also touches on the impact of music on individuals' lives and the lessons learned from experiences in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 05 Sep 2025 04:00:00 -0000 full Holy Culture In this conversation of the Inside View James Rosseau Sr. aka Trig, and Doc Watson discuss the complexities of the music industry, particularly focusing on the financial aspects of touring, the importance of genuine fan engagement, and the challenges artists face in maintaining relevance. They emphasize the need for artists to build deeper connections with their audience, understand their metrics, and navigate the financial realities of touring. The discussion also touches on the impact of music on individuals' lives and the lessons learned from experiences in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices In this conversation of the Inside View James Rosseau Sr. aka Trig, and Doc Watson discuss the complexities of the music industry, particularly focusing on the financial aspects of touring, the importance of genuine fan engagement, and the challenges artists face in maintaining relevance. They emphasize the need for artists to build deeper connections with their audience, understand their metrics, and navigate the financial realities of touring. The discussion also touches on the impact of music on individuals' lives and the lessons learned from experiences in the industry.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2519 no Episode 14: Faith & Business Non-Negotiables Join Doc Watson & Trig as they delve into the intricate balance between faith and business in the music industry. Discover the non-negotiables that guide industry leaders in maintaining integrity while pursuing success. From the importance of ownership to the dynamics of record labels, this episode offers valuable insights for artists and entrepreneurs alike. Don't miss out on this enlightening discussion! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 12 Aug 2025 19:51:00 -0000 full Holy Culture Join Doc Watson & Trig as they delve into the intricate balance between faith and business in the music industry. Discover the non-negotiables that guide industry leaders in maintaining integrity while pursuing success. From the importance of ownership to the dynamics of record labels, this episode offers valuable insights for artists and entrepreneurs alike. Don't miss out on this enlightening discussion! Learn more about your ad choices. Visit megaphone.fm/adchoices Join Doc Watson & Trig as they delve into the intricate balance between faith and business in the music industry. Discover the non-negotiables that guide industry leaders in maintaining integrity while pursuing success. From the importance of ownership to the dynamics of record labels, this episode offers valuable insights for artists and entrepreneurs alike. Don't miss out on this enlightening discussion!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3245 no Episode 13: Difference Pre & Post Pandemic On this episode of The Inside View, host James Rosseau Sr. aka Trig is joined by Doc Watson to discuss the evolving expectations for artists in today's music industry. They explore the importance of content creation, the impact of AI and virtual experiences post-pandemic, and the critical role of live performances in building genuine fan connections. Doc Watson shares his perspective on the challenges faced by both seasoned and new artists in adapting to these demands, emphasizing the necessity of authenticity and storytelling in an artist's journey. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 02 Jul 2025 22:30:00 -0000 full Holy Culture On this episode of The Inside View, host James Rosseau Sr. aka Trig is joined by Doc Watson to discuss the evolving expectations for artists in today's music industry. They explore the importance of content creation, the impact of AI and virtual experiences post-pandemic, and the critical role of live performances in building genuine fan connections. Doc Watson shares his perspective on the challenges faced by both seasoned and new artists in adapting to these demands, emphasizing the necessity of authenticity and storytelling in an artist's journey. Learn more about your ad choices. Visit megaphone.fm/adchoices On this episode of The Inside View, host James Rosseau Sr. aka Trig is joined by Doc Watson to discuss the evolving expectations for artists in today's music industry. They explore the importance of content creation, the impact of AI and virtual experiences post-pandemic, and the critical role of live performances in building genuine fan connections. Doc Watson shares his perspective on the challenges faced by both seasoned and new artists in adapting to these demands, emphasizing the necessity of authenticity and storytelling in an artist's journey.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 789 no Episode 12: Publishing & Licensing In this episode, we delve deep into the complexities of music publishing with an industry expert. The discussion covers the origins of music publishing, the evolution of the industry, and the various types of royalties involved. Key topics include the role of administration in collecting royalties, the importance of registering songs and splits, and the challenges artists face in the modern landscape. The episode also explores real-world scenarios, such as the impact of not turning in publishing information and the nuances of administering royalties across different platforms and territories. This comprehensive guide offers invaluable insights for both emerging and established artists looking to navigate the multifaceted world of music publishing. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 03 Jun 2025 17:54:00 -0000 full Holy Culture In this episode, we delve deep into the complexities of music publishing with an industry expert. The discussion covers the origins of music publishing, the evolution of the industry, and the various types of royalties involved. Key topics include the role of administration in collecting royalties, the importance of registering songs and splits, and the challenges artists face in the modern landscape. The episode also explores real-world scenarios, such as the impact of not turning in publishing information and the nuances of administering royalties across different platforms and territories. This comprehensive guide offers invaluable insights for both emerging and established artists looking to navigate the multifaceted world of music publishing. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode, we delve deep into the complexities of music publishing with an industry expert. The discussion covers the origins of music publishing, the evolution of the industry, and the various types of royalties involved. Key topics include the role of administration in collecting royalties, the importance of registering songs and splits, and the challenges artists face in the modern landscape. The episode also explores real-world scenarios, such as the impact of not turning in publishing information and the nuances of administering royalties across different platforms and territories. This comprehensive guide offers invaluable insights for both emerging and established artists looking to navigate the multifaceted world of music publishing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1330 no Episode 11: Project Planning & Strategy In this installment of The Inside View with Doc Watson & Trig, the conversation delves into the evolution of project planning and strategy in the music industry, especially from a producer's standpoint. They discuss the initiation and development of new artist relationships, balancing production responsibilities, and the impact of personal compatibility on professional collaborations. The dialogue also explores the changing landscape from CD sales to streaming, the importance of a clear artist vision, brand alignment, and adaptation to algorithmic constraints in modern music distribution. The conversation highlights practical strategies for artist development and market entry, emphasizing the importance of long-term planning and navigating the dichotomy between creating regular content and pursuing artistic growth. Learn more about your ad choices. Visit megaphone.fm/adchoices Sun, 04 May 2025 21:21:00 -0000 full Holy Culture In this installment of The Inside View with Doc Watson & Trig, the conversation delves into the evolution of project planning and strategy in the music industry, especially from a producer's standpoint. They discuss the initiation and development of new artist relationships, balancing production responsibilities, and the impact of personal compatibility on professional collaborations. The dialogue also explores the changing landscape from CD sales to streaming, the importance of a clear artist vision, brand alignment, and adaptation to algorithmic constraints in modern music distribution. The conversation highlights practical strategies for artist development and market entry, emphasizing the importance of long-term planning and navigating the dichotomy between creating regular content and pursuing artistic growth. Learn more about your ad choices. Visit megaphone.fm/adchoices In this installment of The Inside View with Doc Watson & Trig, the conversation delves into the evolution of project planning and strategy in the music industry, especially from a producer's standpoint. They discuss the initiation and development of new artist relationships, balancing production responsibilities, and the impact of personal compatibility on professional collaborations. The dialogue also explores the changing landscape from CD sales to streaming, the importance of a clear artist vision, brand alignment, and adaptation to algorithmic constraints in modern music distribution. The conversation highlights practical strategies for artist development and market entry, emphasizing the importance of long-term planning and navigating the dichotomy between creating regular content and pursuing artistic growth.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 951 no Episode 10: Independent or Label? Key Considerations For Emerging Artists Independent or Label: Key Considerations for Emerging Artists In this episode, we discuss essential factors for artists deciding between staying independent or signing with a label. We explore the benefits of starting independently, crucial metrics indicating the right time to seek a label, and the importance of owning your catalog. Additionally, we offer advice on the proactive steps artists should take to find opportunities, build relationships, and leverage their music catalog for long-term success. Tune in for valuable insights on navigating the music industry as an emerging artist. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 01 May 2025 04:00:00 -0000 full Holy Culture Independent or Label: Key Considerations for Emerging Artists In this episode, we discuss essential factors for artists deciding between staying independent or signing with a label. We explore the benefits of starting independently, crucial metrics indicating the right time to seek a label, and the importance of owning your catalog. Additionally, we offer advice on the proactive steps artists should take to find opportunities, build relationships, and leverage their music catalog for long-term success. Tune in for valuable insights on navigating the music industry as an emerging artist. Learn more about your ad choices. Visit megaphone.fm/adchoices Independent or Label: Key Considerations for Emerging Artists In this episode, we discuss essential factors for artists deciding between staying independent or signing with a label. We explore the benefits of starting independently, crucial metrics indicating the right time to seek a label, and the importance of owning your catalog. Additionally, we offer advice on the proactive steps artists should take to find opportunities, build relationships, and leverage their music catalog for long-term success. Tune in for valuable insights on navigating the music industry as an emerging artist.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 287 no Episode 9: How To Get Your Music Heard James Rosseau (aka Trig) and Doc Watson, a veteran in the Christian hip-hop (CHH) industry, discuss various aspects of the industry, including the evolution of content creation and its impact on music consumption pre- and post-pandemic. Doc Watson shares insights on the challenges and opportunities for artists, highlighting the significance of authenticity and live performances in building a fanbase. They also talk about the importance of community involvement and how artists can leverage their local scenes to gain traction. The conversation covers the impact of social media, the role of radio in the modern music landscape, and methods for new artists to navigate the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 29 Apr 2025 04:00:00 -0000 full Holy Culture James Rosseau (aka Trig) and Doc Watson, a veteran in the Christian hip-hop (CHH) industry, discuss various aspects of the industry, including the evolution of content creation and its impact on music consumption pre- and post-pandemic. Doc Watson shares insights on the challenges and opportunities for artists, highlighting the significance of authenticity and live performances in building a fanbase. They also talk about the importance of community involvement and how artists can leverage their local scenes to gain traction. The conversation covers the impact of social media, the role of radio in the modern music landscape, and methods for new artists to navigate the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices James Rosseau (aka Trig) and Doc Watson, a veteran in the Christian hip-hop (CHH) industry, discuss various aspects of the industry, including the evolution of content creation and its impact on music consumption pre- and post-pandemic. Doc Watson shares insights on the challenges and opportunities for artists, highlighting the significance of authenticity and live performances in building a fanbase. They also talk about the importance of community involvement and how artists can leverage their local scenes to gain traction. The conversation covers the impact of social media, the role of radio in the modern music landscape, and methods for new artists to navigate the industry.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1768 no Episode 8: Marketing Your Music In this episode, we delve into the fast-paced world of Christian Hip Hop (CHH) where approximately 40 new songs are released every week. We discuss the challenges of getting on editorial playlists, the role of major platforms like Apple and Spotify, and how they select tracks. The conversation highlights the importance of having industry insiders who understand the game and the new opportunities for radio airplay in CHH. We also explore the economics of music promotion, the cost of radio campaigns, and the return on investment. Finally, we underscore the importance of consistency and smart budgeting in a music career, offering insights into a strategic approach for long-term success. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Apr 2025 04:00:00 -0000 full Holy Culture In this episode, we delve into the fast-paced world of Christian Hip Hop (CHH) where approximately 40 new songs are released every week. We discuss the challenges of getting on editorial playlists, the role of major platforms like Apple and Spotify, and how they select tracks. The conversation highlights the importance of having industry insiders who understand the game and the new opportunities for radio airplay in CHH. We also explore the economics of music promotion, the cost of radio campaigns, and the return on investment. Finally, we underscore the importance of consistency and smart budgeting in a music career, offering insights into a strategic approach for long-term success. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode, we delve into the fast-paced world of Christian Hip Hop (CHH) where approximately 40 new songs are released every week. We discuss the challenges of getting on editorial playlists, the role of major platforms like Apple and Spotify, and how they select tracks. The conversation highlights the importance of having industry insiders who understand the game and the new opportunities for radio airplay in CHH. We also explore the economics of music promotion, the cost of radio campaigns, and the return on investment. Finally, we underscore the importance of consistency and smart budgeting in a music career, offering insights into a strategic approach for long-term success.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1024 Episode 7: The A&R Process https://pod.co/docwatson-and-trig-theinsideview/episode-7-the-a-r-process The A&R (Artist and Repertoire) process can be daunting. Doc and Trig break down the different components of the process, discuss the give and takes between the artist and the label, along with key considerations that artists should have as they approach a deal. Special gues Byron Juane joins and shares his experiences too! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 04 Aug 2020 02:00:00 -0000 Episode 7: The A&R Process full Holy Culture The A&R (Artist and Repertoire) process can be daunting. Doc and Trig break down the different components of the process, discuss the give and takes between the artist and the label, along with key considerations that artists should have as they approach a deal. Special gues Byron Juane joins and shares his experiences too! Learn more about your ad choices. Visit megaphone.fm/adchoices The A&R (Artist and Repertoire) process can be daunting. Doc and Trig break down the different components of the process, discuss the give and takes between the artist and the label, along with key considerations that artists should have as they approach a deal. Special gues Byron Juane joins and shares his experiences too!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3615 no Episode 6: Music Publishing and Licensing https://pod.co/docwatson-and-trig-theinsideview/6-music-publishing-and-licensing How critical is publishing and licensing and how do you do it? If you plan to have a successful career as an artist, you need to find out! In this episode, Doc and Trig are joining by Lynn Lowe, President of Music Services where they have managed the catalogs for more than 250 companies including Reach Records, Goatee Records, Clear Sight Music, Spring Hill Records and more. Throughout they have helped over 34,000 writers involving over 450,000 songs and the issuance of over 250,000 licenses. You’ll be sure to pick up some nuggets from this discussion. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 09 Jun 2020 17:06:00 -0000 Episode 6: Music Publishing and Licensing full Holy Culture How critical is publishing and licensing and how do you do it? If you plan to have a successful career as an artist, you need to find out! In this episode, Doc and Trig are joining by Lynn Lowe, President of Music Services where they have managed the catalogs for more than 250 companies including Reach Records, Goatee Records, Clear Sight Music, Spring Hill Records and more. Throughout they have helped over 34,000 writers involving over 450,000 songs and the issuance of over 250,000 licenses. You’ll be sure to pick up some nuggets from this discussion. Learn more about your ad choices. Visit megaphone.fm/adchoices How critical is publishing and licensing and how do you do it? If you plan to have a successful career as an artist, you need to find out!

In this episode, Doc and Trig are joining by Lynn Lowe, President of Music Services where they have managed the catalogs for more than 250 companies including Reach Records, Goatee Records, Clear Sight Music, Spring Hill Records and more. Throughout they have helped over 34,000 writers involving over 450,000 songs and the issuance of over 250,000 licenses.

You’ll be sure to pick up some nuggets from this discussion.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3345 no Episode 5: Doc Watson meets "Bristol Poppins" https://pod.co/docwatson-and-trig-theinsideview/episode-5-doc-watson-meets-bristol-poppins The key to longevity in any business is sustainability and momentum. In the music industry that comes down to catalog power. To build that, one cannot go it alone. We discuss the importance of building a team, what some of those roles are, the trade-offs, and what typically holds people back from doing so. Doc also gives counsel to our hypothetical artist, “Bristol Poppins,” who aspires to become a breakout artist and label owner in five years. #podcast #music #discussion Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 27 May 2020 02:00:00 -0000 Episode 5: Doc Watson meets "Bristol Poppins" full Holy Culture The key to longevity in any business is sustainability and momentum. In the music industry that comes down to catalog power. To build that, one cannot go it alone. We discuss the importance of building a team, what some of those roles are, the trade-offs, and what typically holds people back from doing so. Doc also gives counsel to our hypothetical artist, “Bristol Poppins,” who aspires to become a breakout artist and label owner in five years. #podcast #music #discussion Learn more about your ad choices. Visit megaphone.fm/adchoices The key to longevity in any business is sustainability and momentum. In the music industry that comes down to catalog power. To build that, one cannot go it alone. We discuss the importance of building a team, what some of those roles are, the trade-offs, and what typically holds people back from doing so.

Doc also gives counsel to our hypothetical artist, “Bristol Poppins,” who aspires to become a breakout artist and label owner in five years.

#podcast #music #discussion

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]]> 1713 no Episode 4: Growing Pains … Establishing the “Blueprint” https://pod.co/docwatson-and-trig-theinsideview/ep4-growing-pains-establishing-the-blueprint How do you handle the various stages of business growth, stabilizing a company, building a team and shifting from founder/owner to CEO and team-leader? When you’re growing your venture in the public eye, many see the climb, but not the journey. Entrepreneurship can be filled with the weight of “carving a new groove in the wood,” bouts of loneliness, the fear of failure, and a barrage of key decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 May 2020 22:12:00 -0000 Episode 4: Growing Pains … Establishing the “Blueprint” full Holy Culture How do you handle the various stages of business growth, stabilizing a company, building a team and shifting from founder/owner to CEO and team-leader? When you’re growing your venture in the public eye, many see the climb, but not the journey. Entrepreneurship can be filled with the weight of “carving a new groove in the wood,” bouts of loneliness, the fear of failure, and a barrage of key decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices How do you handle the various stages of business growth, stabilizing a company, building a team and shifting from founder/owner to CEO and team-leader?

When you’re growing your venture in the public eye, many see the climb, but not the journey. Entrepreneurship can be filled with the weight of “carving a new groove in the wood,” bouts of loneliness, the fear of failure, and a barrage of key decisions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1462 no Episode 3: Making Marketing Matter https://pod.co/docwatson-and-trig-theinsideview/episode-3-making-marketing-matter Doc has had his share of experiences after driving nearly $500,000 of revenue from the Redemption release with a minimal budget. He and Trig discuss marketing strategy and ways to optimize spending. They go in-depth relative to understanding consumer behavior and what drives better online conversion and what things are sub-optimal). Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 28 Apr 2020 02:00:00 -0000 Episode 3: Making Marketing Matter full Holy Culture Doc has had his share of experiences after driving nearly $500,000 of revenue from the Redemption release with a minimal budget. He and Trig discuss marketing strategy and ways to optimize spending. They go in-depth relative to understanding consumer behavior and what drives better online conversion and what things are sub-optimal). Learn more about your ad choices. Visit megaphone.fm/adchoices Doc has had his share of experiences after driving nearly $500,000 of revenue from the Redemption release with a minimal budget. He and Trig discuss marketing strategy and ways to optimize spending. They go in-depth relative to understanding consumer behavior and what drives better online conversion and what things are sub-optimal).

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1011 no Episode 2: Launching Reflection Music Group https://pod.co/docwatson-and-trig-theinsideview/episode-2-launching-reflection-music-group At the time of this recording, in 2019 alone, Reflection Music Group overall had put on 200 songs and had amassed 80 million streams, but this didn’t happen overnight. Doc shares some of the insights on how they launched (in 2009) and run Reflection Music Group, which has five artists. He explains the concept behind Amplify, which helps veteran artists continue to expand their platform through distribution and marketing, touching forty to fifty careers (including RMG light which is a selective paid for service). Doc explains why he says “I never saw myself as a businessman.” He shares some of the real lessons learned around business plans, budgeting, timeliness, etc.. As an example, for Redemption, they had a budget of only $500 to market. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 15 Apr 2020 02:00:00 -0000 Episode 2: Launching Reflection Music Group full Holy Culture At the time of this recording, in 2019 alone, Reflection Music Group overall had put on 200 songs and had amassed 80 million streams, but this didn’t happen overnight. Doc shares some of the insights on how they launched (in 2009) and run Reflection Music Group, which has five artists. He explains the concept behind Amplify, which helps veteran artists continue to expand their platform through distribution and marketing, touching forty to fifty careers (including RMG light which is a selective paid for service). Doc explains why he says “I never saw myself as a businessman.” He shares some of the real lessons learned around business plans, budgeting, timeliness, etc.. As an example, for Redemption, they had a budget of only $500 to market. Learn more about your ad choices. Visit megaphone.fm/adchoices At the time of this recording, in 2019 alone, Reflection Music Group overall had put on 200 songs and had amassed 80 million streams, but this didn’t happen overnight. Doc shares some of the insights on how they launched (in 2009) and run Reflection Music Group, which has five artists.

He explains the concept behind Amplify, which helps veteran artists continue to expand their platform through distribution and marketing, touching forty to fifty careers (including RMG light which is a selective paid for service).

Doc explains why he says “I never saw myself as a businessman.” He shares some of the real lessons learned around business plans, budgeting, timeliness, etc.. As an example, for Redemption, they had a budget of only $500 to market.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 945 no Episode 1: History, Relationships, and the Foundation https://pod.co/docwatson-and-trig-theinsideview/episode-1-history-relationships-and-the-foundation Doc Watson and Trig kick off the interview and discuss how their relationship started. Further, Doc shares his transition from the military to music production, mixtape, events, selling tracks, radio, his migration to Christian Hip-Hop, joining forces with Derek Minor (formerly known as Pro) and the birth of Christlike Entertainment (now Reflection Music Group). Trig shares his journey in secular music, his healthy confrontation with members of the Cross Movement and the enduring relationships that introduced him to CHH. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 30 Mar 2020 13:27:00 -0000 Episode 1: History, Relationships, and the Foundation full Holy Culture Doc Watson and Trig kick off the interview and discuss how their relationship started. Further, Doc shares his transition from the military to music production, mixtape, events, selling tracks, radio, his migration to Christian Hip-Hop, joining forces with Derek Minor (formerly known as Pro) and the birth of Christlike Entertainment (now Reflection Music Group). Trig shares his journey in secular music, his healthy confrontation with members of the Cross Movement and the enduring relationships that introduced him to CHH. Learn more about your ad choices. Visit megaphone.fm/adchoices Doc Watson and Trig kick off the interview and discuss how their relationship started. Further, Doc shares his transition from the military to music production, mixtape, events, selling tracks, radio, his migration to Christian Hip-Hop, joining forces with Derek Minor (formerly known as Pro) and the birth of Christlike Entertainment (now Reflection Music Group).

Trig shares his journey in secular music, his healthy confrontation with members of the Cross Movement and the enduring relationships that introduced him to CHH.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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