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Quick Hits: Mood Matters: Why Leaders Can’t Ignore How Their Teams Feel with Dr. Mary Donohue, The Digital Wellness Center

Wed, 22 Apr 2026 21:26:00 -0000

The mood of your team members is essential. Not just for business - for their personal well-being, too. It’s truly amazing what can happen to your productivity, culture, and sales when you’re feeling good. In this Quick Hit, you’ll hear from Dr. Mary Donohue, CEO of The Digital Wellness Center. They help teams experience the transformative power of Mood Elevation Technology. Check out the full episode here

The Power of Your Personal Brand Series: How to Figure Out Your Big Thing

Tue, 21 Apr 2026 04:01:00 -0000

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com

In the latest installment of The Power of Your Personal Brand Series, we’re talking about how to figure out your Big Thing. We define your Big Thing as being a goal, ambition, or whatever will help you feel fulfilled. A Big Thing can be difficult to contemplate, because we tend to confuse what we want for ourselves with what we want on behalf of others. Today, you’ll hear 5 big questions to ask yourself to help you figure out your Big Thing.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends

Wed, 15 Apr 2026 21:02:00 -0000

Today, we are going to do something a bit different. We’re doing an exposé of an intriguing new business that is for sure going to flip the creative & advertising world. What if instead of using ChatGPT for creative campaign ideas, you could source an AI resource full of marketing, advertising, and creative experts? It’s called Ad Legends, and it’s the world’s first fully-functional AI-powered advertising agency. In this Quick Hit, you’ll hear from Founders Dave Metcalf, Steve Metcalf, and Founding Ambassador (and returning guest) Jimmy Smith. Explore the full episode here

How to Achieve Our Big Things without Teetering on the Edge of Burnout with Dr. Rebecca Hubbard

Tue, 14 Apr 2026 03:30:00 -0000

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com

We’ve all been there. You’re trying to achieve your Big Thing. It takes a TON of hard work & passion. Can you do it without teetering on the edge of burnout? This is a very real struggle for high performers. We tend to wear burnout as a badge of honor, but it is anything but. It causes physical, mental, and emotional issues that can be hard to recover from. Which is why it’s so crucial to achieve your Big Thing the right way. We wanted you to hear from an expert with a ton of experience in this area, so we welcomed on Dr. Rebecca Hubbard. She’s a Licensed Clinical Psychologist, Certified Kemetic Yoga Instructor, and Burnout Prevention Strategist and Speaker. Make sure to take her quiz, What’s your productivity pattern?

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: How Marketing & Branding Boosts PE-Backed Firms with Marc Rust, Consequently Creative

Wed, 08 Apr 2026 21:00:00 -0000

Historically, many PE-backed firms don’t take marketing & branding seriously. They think building a brand is irrelevant and takes too long, especially for the aggressive timelines often found in private equity. What if we told you building a brand and then marketing that brand can actually work as a shortcut to the results you want AND increase your valuation? In this Quick Hit, you’ll hear from Marc Rust. He’s the Managing Director of Consequently Creative (CQC), who helps private equity increase portfolio company valuations & navigate change with brand momentum. Listen to the full episode here

The Power of Your Personal Brand Series: How to Overcome Triggers

Mon, 06 Apr 2026 20:23:00 -0000

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com

In the latest installment of The Power of Your Personal Brand Series, we’re talking about how to overcome triggers. We all have them, and they often evoke certain Appearances & Behaviors + Actions that are not favorable for our Personal Brands. Triggers can be detrimental to our Personal Brands because they tend to drive knee-jerk reactions and feelings that are intense. When we act on them, our Personal Brand starts looking inconsistent. Today, you’ll hear 4 strategies for dealing with triggers to help you maintain authenticity with your Personal Brand.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop

Wed, 01 Apr 2026 22:12:00 -0000

Are you making the most of LinkedIn? We’re all on it, but the vast majority of us are missing out on its true potential to qualify leads, build pipelines, and connect social data directly to revenue. In this Quick Hit, you’ll hear from Gabe Lullo. He’s the CEO of Alleyoop, a global leader in business development as a service. You’ll also love his Do Hard Things podcast. Tune into the full episode here

The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand?

Tue, 31 Mar 2026 01:32:00 -0000

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com

We thought it would be appropriate to do a series that contextualizes the content in the book. Welcome to The Power of Your Personal Brand Series! Today, we’re talking about the difference between a persona and a personal brand - and why it is so critical in framing the way you lead. You’ll hear 4 probing questions to help you become more self-aware and determine if you are leading with a persona or a personal brand.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine

Wed, 25 Mar 2026 20:47:00 -0000

We’re always talking about how to create strategic plans and then execute them with intention for immediate action and measurement. Today, we’re focusing on the OKR framework aka Objectives & Key Results. In this Quick Hit, you’ll hear from Philipp Schett. He’s the Founder of Wave Nine, the #1 OKR consulting firm. You’ll also love their free OKR Crash Course. Catch the full episode here

Classics: How to (Re)Build Accountability in the Workplace

Mon, 23 Mar 2026 21:41:00 -0000

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Every time we turn around lately, we’re having discussions about accountability - with our clients, in our coaching sessions, and now on this podcast! A lack of accountability can be one of the biggest downfalls of an organization - it erodes trust and culture, causes even top performers to suffer, and leads to an overall lack of focus and delivery of business goals. In this episode, we’ll reveal how to build (and rebuild) accountability in the workplace, including doing a company-wide reset, detailing the behavior that needs to change, and keeping the focus on why you’re having these discussions.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza

Wed, 18 Mar 2026 21:42:00 -0000

Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? In this Quick Hit, you’ll hear from Steve Caton. He’s the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You’ll also get a kick from their podcast, Whiskey Is for Closers. Take a sip of our full episode with Steve here

Getting to Organizational Transformation Quicker: Organizational Development + Coaching

Tue, 17 Mar 2026 00:47:00 -0000

In this episode, we tackle 2 aspects of our business - Organizational Development + Coaching - and explore why they are most powerful when organizations leverage them TOGETHER. Getting the right structure to serve the business paired with the right people in each of the seats - and then, ongoing attention and coaching for each person - is the key to a highly functioning team. You’ll hear everything from the things most organizations get wrong to real client examples from our work.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Your Leadership Wake: Is Your Impact Getting the Results You Want? With Grift Krehnbrink, Thoughtium

Wed, 11 Mar 2026 22:00:00 -0000

You’re very familiar with leadership. Do you have a high degree of awareness when it comes to your impact on others as a leader? When teams are in a dysfunctional state, this is always a good place to look first. In this Quick Hit, you’ll hear from Grift Krehnbrink. He’s a Partner and the CEO of Thoughtium, a human-centered experience design firm that helps organizations bring strategy, leadership, and learning to life through immersive experiences. Check out the full episode here

The Very Real Struggle of High Performers

Mon, 09 Mar 2026 21:38:00 -0000

Let’s face it: every high performer has an area where they struggle. And, it is almost always a soft skill. What can we do about this? Use your soft-skill struggle as a superpower by naming it & owning it, modulating your Appearance & Behaviors + Actions accordingly, being intentional & consistent with your Appearance & Behaviors + Actions, and letting your Big Thing be your compass. You’re in for a real treat in this one, as we get VULNERABLE about the struggles & triggers we’ve been called out for in our careers.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Is EOS Right for Your Business? With Sue Frech, Summit Shore Partners

Wed, 04 Mar 2026 22:15:00 -0000

Have you ever considered EOS - the Entrepreneurial Operating System? It was first introduced by Gino Wickman in his book Traction: Get a Grip on Your Business. Since then, it has become a tool many small and medium businesses leverage to drive operational excellence. In this Quick Hit, you’ll hear from returning guest Sue Frech, an EOS Implementer who has achieved a ton of success in the business world with EOS. She’s the Visionary & Investor at Summit Shore Partners. Tune into the full episode here

Classics: The Mentally Strong Leader with Keynote Speaker Scott Mautz

Tue, 03 Mar 2026 03:13:00 -0000

The best leaders are mentally strong. How do they get that way? Our guest, Scott Mautz, believes there are 6 mental muscles that equate to mental strength. And we have to keep working out those muscles - just like we do physical muscles at the gym. Scott is a Bestselling Author, Keynote Speaker, and passionate expert on mental strength, peak performance, change, employee engagement, and leadership. His latest book, The Mentally Strong Leader, explores why mental strength is THE leadership superpower of our times.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Getting Your Business Found Online with Dave Burnett, AOK Marketing

Thu, 26 Feb 2026 00:08:00 -0000

The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Artificial Intelligence). It’s no longer enough to be one of the top options when someone Google searches a keyword you have attribution to. In this Quick Hit, you’ll hear from Dave Burnett, Founder of AOK Marketing. He helps you acquire more loyal customers. Catch the full episode here

Classics: How to Negotiate for a Promotion

Mon, 23 Feb 2026 21:42:00 -0000

One of the most frequent topics we cover with our Executive Coaching clients is how to negotiate for a promotion. It’s a tricky topic that can either propel your career forward or set you back. When negotiating for a promotion, you should draft the job description as YOU see it, get clear on ALL of your asks, enter the conversation with you in the driver’s seat, and be ready for there to be some back and forth. Hear our insights in this jam-packed episode, complete with examples of how the conversation might go with your boss.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Financial Scorecarding: Focusing on What Matters for Your Business with Michael Barbarita, Next Step CFO

Thu, 19 Feb 2026 02:48:00 -0000

Many of us are not CFOs or finance gurus. But, understanding the financial metrics that drive the business is critical - no matter how intimidating a P&L or balance sheet can be. In this Quick Hit, you’ll hear from Michael Barbarita, Founder of Next Step CFO. He helps small business owners create more time freedom and more consistent profits by helping you implement financial and business strategies your competition is not using. Listen to the full episode here

Classics: 4 Ways to Become a Better Problem Solver

Mon, 16 Feb 2026 20:23:00 -0000

Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become - leading to the results we want. Become a better problem solver by investigating possible solutions with a time limit, analyzing the options against the goals, enlisting the help of the RIGHT others, and testing-and-learning to optimize the solution. Let’s solve some problems.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Accelerating B2B Sales via Amazon with Carolyn Lowe, ROI Swift

Wed, 11 Feb 2026 23:04:00 -0000

You’re very familiar with Amazon. Have you ever thought about selling on Amazon…B2B? Amazon can be an incredibly powerful platform for B2B sales, as well. In this Quick Hit, you’ll hear from Carolyn Lowe, CEO & Founder of ROI Swift. They help brands scale smarter & faster on Amazon. Check out the full episode here

Mood Matters: Why Leaders Can’t Ignore How Their Teams Feel with Dr. Mary Donohue, The Digital Wellness Center

Tue, 10 Feb 2026 03:51:00 -0000

The mood of your team members is essential. Not just for business - for their personal well-being, too. It’s truly amazing what can happen to your productivity, culture, and sales when you’re feeling good. So, what’s the best way to do that? We wanted you to learn from someone with a ton of experience helping leaders & their teams with all of this, so we welcomed on Dr. Mary Donohue, CEO of The Digital Wellness Center. They help teams experience the transformative power of Mood Elevation Technology.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Cultivating Culture Virtually with Nancy Koziol, couch + cork

Wed, 04 Feb 2026 23:14:00 -0000

Whether your teams have fully returned to the office or you have settled into a remote, hybrid, or decentralized work environment, cultivating culture continues to be a hot topic. Many leaders opt for in-person events to bring people together, but this may not be feasible. In this Quick Hit, you’ll hear from Nancy Koziol, Founder & Wine Educator at couch + cork. She leads a team of internationally certified wine experts to deliver seamless, stress-free virtual wine tastings for corporate clients. Taste the full episode here

Classics: Overcoming the Biggest Challenges That Take Down Leaders

Tue, 03 Feb 2026 01:09:00 -0000

There are many things that can distract even the very best leaders. Those include the lack of prioritization, leaning too far into empathy, the inability to give timely & direct feedback, and the desire to be liked over being respected. In these scenarios, it’s essential to maintain focus and strong strategic oversight. In this episode, we take our 40+ years of combined experience paired with the many leaders we have coached and contextualize what happens, why, and what to do about it.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Leading through Uncertainty with Gwen Hammes, Cro Metrics

Wed, 28 Jan 2026 21:50:00 -0000

Just when you think you’re settling into the new normal, something else changes on a macro scale. That’s the reality we’re living in. When you’re faced with so much uncertainty, leadership becomes even more important than usual. In this Quick Hit, you’ll hear from Gwen Hammes, Co-CEO of Cro Metrics. They’re the #1 experiment-led growth marketing agency. Listen to the full episode here

The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends

Tue, 27 Jan 2026 02:54:00 -0000

Today, we are going to do something a bit different. We’re doing an exposé of an intriguing new business that is for sure going to flip the creative & advertising world. What if instead of using ChatGPT for creative campaign ideas, you could source an AI resource full of marketing, advertising, and creative experts? It’s called Ad Legends, and today we have Founders Dave Metcalf, Steve Metcalf, and Founding Ambassador (and returning guest) Jimmy Smith on the show. Ad Legends is the world’s first fully-functional AI-powered advertising agency.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Avoiding Digital Ad Fraud That Kills Your ROAS with Rich Kahn, Anura

Wed, 21 Jan 2026 22:00:00 -0000

Bots are everywhere. Yes, there are reasons to be worried. Fortunately, there are some good agents out there cracking down on the bad guys - and bringing back our confidence in media spending. In this Quick Hit, you’ll hear from Rich Kahn, Co-Founder & CEO of Anura. They eliminate invalid traffic in real time - stopping bots, malware, and human fraud before they drain your budget. Catch to the full episode here

How Marketing & Branding Boosts PE-Backed Firms with Marc Rust, Consequently Creative

Mon, 19 Jan 2026 16:07:00 -0000

Historically, many PE-backed firms don’t take marketing & branding seriously. They think building a brand is irrelevant and takes too long, especially for the aggressive timelines often found in private equity. What if we told you building a brand and then marketing that brand can actually work as a shortcut to the results you want AND increase your valuation? We wanted you to learn from an expert with a ton of experience here, so we welcomed on Marc Rust. He’s the Managing Director of Consequently Creative (CQC), who helps private equity increase portfolio company valuations & navigate change with brand momentum.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: How to Win as an Underdog Brand with Paul Mellor, Mellor&Smith

Wed, 14 Jan 2026 23:42:00 -0000

Sure, it’s nice to be the category leader. But, there can only be one leader - making many of us underdogs. In this Quick Hit, you’ll hear from Paul Mellor, Founder & Managing Director of Mellor&Smith. They’re an advertising agency specializing in getting Underdog brands NOTICED. Make sure to check out their 13½ Ways to Grow Your Underdog Brand. And listen to the full episode here

Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop

Mon, 12 Jan 2026 22:32:00 -0000

Are you making the most of LinkedIn? We’re all on it, but the vast majority of us are missing out on its true potential to qualify leads, build pipelines, and connect social data directly to revenue. Cold outreach on LinkedIn has many pitfalls, but if you’re smart about it, it can be an unbelievable way to grow your business. We wanted you to learn from the master of cold calling on LinkedIn, so we welcomed on Gabe Lullo. He’s the CEO of Alleyoop, a global leader in business development as a service. You’ll also love his Do Hard Things podcast.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: How to Overcome Generational Challenges in the Workplace with Mark Beal, Rutgers University

Wed, 07 Jan 2026 21:46:00 -0000

Differences between generations aren’t anything new. But, this generation entering the workforce - mainly Gen Zers - seems to be throwing all of us for a loop. We’ve heard a lot about struggles with communication, motivation, and accountability. What’s going on here?! In this Quick Hit, you’ll hear from an expert on all things generational differences, Mark Beal. He’s the Assistant Professor of Professional Practice, Communication at the Rutgers University School of Communication and Information, a Keynote Speaker, and the Author of several books on Gen Z. Check out the full episode here

The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine

Tue, 06 Jan 2026 02:33:00 -0000

We’re always talking about how to create strategic plans and then execute them with intention for immediate action and measurement. As we like to do on this show, we bring forth many different approaches and ways of thinking, because we know not every tool is a one-size-fits-all. Today, that focus is on the OKR framework aka Objectives & Key Results. We wanted you to learn from an expert who knows OKRs better than anyone, so we welcomed on Philipp Schett. He’s the Founder of Wave Nine, the #1 OKR consulting firm. You’ll also love their free OKR Crash Course.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: How to Build Unconventional Cultures That Thrive with Gui Costin, Dakota

Wed, 31 Dec 2025 13:37:00 -0000

It’s a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just take an unconventional culture to thrive. In this Quick Hit, you’ll hear from a thought leader who’s built just that, Gui Costin, the Founder & CEO of Dakota and Author of The Dakota Way and Millennials Are Not Aliens. Listen to the full episode here

Classics: 4 Questions to Help you Refresh Your Personal Brand

Mon, 29 Dec 2025 18:35:00 -0000

Our book on personal branding is launching in early 2026! Stay updated on the launch at ForthRight-Business.com & ForthRight-People.com

New Year, New You! We all know the flood of trends, and usually tricks, to overhaul our lives that come with a new year. Resolutions tend to fail because people look for a quick fix and try unsustainable methods to make big changes in a short amount of time. The way to make sure your resolutions translate to true, lasting life impact is by addressing them in context of your Personal Brand. We discuss 4 questions for doing just that.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: How to (Re)Build Accountability in the Workplace

Wed, 24 Dec 2025 12:33:00 -0000

Every time we turn around lately, we’re having discussions about accountability - with our clients, in our coaching sessions, and now on this podcast! A lack of accountability can be one of the biggest downfalls of an organization - it erodes trust and culture, causes even top performers to suffer, and leads to an overall lack of focus and delivery of business goals. In this Quick Hit, we’ll reveal how to build (and rebuild) accountability in the workplace. Catch the full episode here

Classics: 4 Ways to Lead at Any Level

Tue, 23 Dec 2025 03:19:00 -0000

The fundamentals of leadership remain the same, no matter your level. Lead at any level by believing you’re a leader, having a POV, having followers, and testing-and-learning your leadership practice. There are also some characteristics that can sometimes get in the way of us being the leaders we were meant to be. Find out what they are, and what to do about them.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Are Google Ads Dead? Your Digital Performance Marketing Questions Answered with Anthony Chiaravallo, Vallo Media

Thu, 18 Dec 2025 01:42:00 -0000

Are Google Ads dead? The answer may surprise you. Digital ads - along with other performance marketing vehicles - can feel like a black box. Even for the most skilled at managing these campaigns, it can be difficult to predict the behavior of the algorithms. In this Quick Hit, you’ll hear Anthony Chiaravallo, the Founder & CEO of Vallo Media. Listen to the full episode here

Classics: 4 Personal Brand Truths Every Leader Should Know

Tue, 16 Dec 2025 02:11:00 -0000

Our book on personal branding is launching in early 2026! Stay updated on the launch at ForthRight-Business.com & ForthRight-People.com

Most successes and failures in business can be tied back to a leader’s ability to be aware of and manage their personal brand. Characteristics like empathy, ingenuity, and thoughtfulness are critical to bond people. If you have these as a leader, you are probably doing better than most. Now more than ever, it is critical to be more intentional in your pursuits, which means inherently recognizing who you are at your core and understanding how this will impact your behaviors and actions, which will ultimately define your business. In this episode, we outline the 4 Personal Brand Truths Every Leader Should Know. We highlight a founder we appreciate for embodying these truths, Kevin Systrom of Instagram.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Becoming a Credible Spokesperson for Your Business with Peter Murphy Lewis, Strategic Pete

Wed, 10 Dec 2025 21:47:00 -0000

Traditionally, being a spokesperson meant you were the person fronted for interviews with media. This is still the case, but the definition has broadened as the media channels have broadened. How do you become a credible voice for your business when communicating across channels? In this Quick Hit, you’ll hear Peter Murphy Lewis, the Founder & CEO of Strategic Pete. Catch the full episode here

Classics: 4 Tips for Boosting Rising Leaders

Mon, 08 Dec 2025 22:50:00 -0000

You want to be a leader. How do you take that into your own hands? Get very clear on your personal brand and clean out what is not serving you, develop your vision and declare it out loud on repeat, surround yourself with supporters and hire a coach, and build your reputation and skills beyond your current role. Take these to heart and you’ll be on the right path to keep rising in your career.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Overcoming the Biggest Challenges That Take Down Leaders

Wed, 03 Dec 2025 22:03:00 -0000

There are many things that can distract even the very best leaders. Those include the lack of prioritization, leaning too far into empathy, the inability to give timely & direct feedback, and the desire to be liked over being respected. In this Quick Hit, we take our 40+ years of combined experience paired with the many leaders we have coached and contextualize what happens, why, and what to do about it. Listen to the full episode here

Classics: What is Personal Branding and Why Do I Need to Work on Mine?

Mon, 01 Dec 2025 22:36:00 -0000

Our book on personal branding is launching in early 2026! Stay updated on the launch at ForthRight-Business.com & ForthRight-People.com

Personal branding in business has always been important, but is arguably more so now than ever as we live out our lives and attempt to stand out on screens. In this episode, we discuss 4 reasons now is the time to work on your personal brand. We also talk through challenges of doing so across all aspects of life in an authentic way while discussing real-world examples for context. And, we end with an example of former professional basketball star turned master personal brander, Shaquille O’Neal.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: How to Strategically Use Humor in Marketing with Emily McGregor, PenguinCat Creative

Wed, 26 Nov 2025 11:39:00 -0000

Humor in marketing is great in theory. But, it’s not great for every brand. If you’re using humor in your marketing, it needs to be strategically on-brand for who you are (brand story) and how you communicate (brand character). In this Quick Hit, you’ll hear from Emily McGregor, the Founder & CEO of PenguinCat Creative and Scrappy Ads. They’re a creative agency of marketing geniuses who craft copy so charming it’ll make you dance your pants off. Catch the full episode here

Strategy That Moves Your Business Series: Go-To-Market Strategy That Wins Business

Mon, 24 Nov 2025 23:07:00 -0000

Today, we’re continuing our Strategy That Moves Your Business series with our 3rd episode: Go-To-Market Strategy That Wins Business. Specifically, how to bring new or existing products or services into existing or new markets and position yourself to win. We see many businesses underestimate the time and effort it takes to successfully execute these go-to-market efforts. Today you’ll learn what’s included in a comprehensive go-to-market strategy - and how to turn it into results for your business.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Building an Effective CRM to Drive Leads for Your SMB with Jason Kramer, Cultivize

Wed, 19 Nov 2025 22:13:00 -0000

Do you have a CRM system (Customer Relationship Management)? CRM tools have become a bit diluted over the years. But, a true CRM system can drive leads for your business like no other. In this Quick Hit, you’ll learn from Jason Kramer, the Founder & CEO of Cultivize. They’re your CRM guru for sales, marketing, and agency teams. Visit AfterTheLead.com and use code: StrategicCounsel to get $50 off the Profit Path sales tracking tool. Check out the full episode here

The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza

Mon, 17 Nov 2025 22:55:00 -0000

Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? These things need to happen for your business to be successful. Unfortunately, in many cases, marketing & sales become so siloed from each other, it hurts the business. We wanted you to learn from an expert with experience in all aspects of The Power Trifecta - brand, marketing, and sales - so we welcomed on Steve Caton. He’s the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You’ll also get a kick from their podcast, Whiskey Is for Closers.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Activating Your Voice with Kari Warberg Block, EarthKind

Wed, 12 Nov 2025 22:41:00 -0000

There are so many powerful things you can accomplish once you have found your voice. Your voice is what breaks you out of the “I can’t do it” mindset. In this Quick Hit, you’ll hear from Kari Warberg Block, the Founder & Chief Rebel at EarthKind. They’ve revolutionized pest control with solutions that are as kind as they are effective. Listen to the full episode here

Your Leadership Wake: Is Your Impact Getting the Results You Want? With Grift Krehnbrink, Thoughtium

Tue, 11 Nov 2025 01:53:00 -0000

You’re very familiar with leadership. Do you have a high degree of awareness when it comes to your impact on others as a leader? When teams are in a dysfunctional state, this is always a good place to look first. We wanted you to learn from a guest who even coined a term for this phenomenon - your Leadership Wake - so we welcomed on Grift Krehnbrink. He’s a Partner and the Chief Commercial Officer at Thoughtium, a human-centered experience design firm that helps organizations bring strategy, leadership, and learning to life through immersive experiences.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: How to Create a Digital Experience That Connects with Your Audience with Zack Sugarman, SUPERPLASTIC

Wed, 05 Nov 2025 23:27:00 -0000

What’s the key to breaking through and capturing attention? Finding new and unexpected places to connect with your audience. One of the most fascinating ways to do this is to create an experiential digital experience. In this Quick Hit, you’ll learn how from Zack Sugarman, the Former Chief Strategy Officer (CSO) of SUPERPLASTIC. They’re the world’s top creator of animated celebs, vinyl toys, and digital goods. Catch the full episode here

Is EOS Right for Your Business? With Sue Frech, Summit Shore Partners

Mon, 03 Nov 2025 22:29:00 -0000

Have you ever considered EOS - the Entrepreneurial Operating System? It was first introduced by Gino Wickman in his book Traction: Get a Grip on Your Business. Since then, it has become a tool many small and medium businesses leverage to drive operational excellence. But how does it work - and how do you know if EOS is right for you? We wanted you to learn from an EOS Implementer who has achieved a ton of success in the business world with EOS, so we welcomed back on returning guest Sue Frech. She’s the Visionary & Investor at Summit Shore Partners.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Successfully Positioning Your Service Firm for Sale with Jonathan Baker, Punctuation

Wed, 29 Oct 2025 22:30:00 -0000

Interested in selling your service business one day? Service firms can be difficult to sell, because there are so many variables and so much emphasis on the people. Never fear, it can be done - even for an amount you dream of! In this Quick Hit, you’ll hear from Jonathan Baker, the Practice Lead of M&A for Punctuation and the Co-Founder of Monday Night Brewing. He advises small-to-midsize marketing services and digital firms on transactions and preparing for sale. Listen to the full episode here

Classics: How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity Wizard

Tue, 28 Oct 2025 04:07:00 -0000

Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand positioning templates at TheClarityWizard.com/Podcast

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Creative Series: Fred Richards, The Hive Principle

Wed, 22 Oct 2025 20:47:00 -0000

In this Quick Hit, we wrap up the interviews for our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10th special guest is Fred Richards, Founder of The Hive Principle. He has over 30 years of experience in the branding industry, and has led creative work for some of the biggest brands in the world. Catch the full episode here

Classics: Live Demo: Organizational Structure - How to Build Effective Teams within an Organization

Mon, 20 Oct 2025 21:40:00 -0000

In this look back at an early episode of Strategic Counsel, we do a Live Demo on organizational structure - where we replicate what we often do with clients. This scenario involves a marketing team within an organization who asked for our help finding the best organizational structure for their future. Hear the pros and cons of the existing team, where they can find help in terms of marketing strategy, how to decide what roles are most valuable to the team and what roles can be eliminated or outsourced, how to find team members with a willingness to learn, and “Third Wall” insights and takeaways throughout.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Creative Series: Sam Baier, Elevate

Wed, 15 Oct 2025 21:27:00 -0000

In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 9th special guest is Sam Baier, Senior Director, Brand at Elevate. They’re a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. Tune into the full episode here

Classics: How to Do Yearly Strategic Planning and Get the Results You Want

Mon, 13 Oct 2025 17:47:00 -0000

In this look back at the first episode of Strategic Counsel by ForthRight Business, we take you through how to nail your yearly strategic planning process - so you actually get the results you want. Hear how to actually get your team excited about strategic planning, the biggest mistakes companies make with strategic planning, the best format for strategic planning sessions, how to make sure everyone’s voices can be heard, and how much food and drink should be involved. Remember, Strategic Counsel’s only effective if you put it into action.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Creative Series: Tom Custer, Reztark

Wed, 08 Oct 2025 23:36:00 -0000

In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 8th special guest is Tom Custer, Vice President Business Development at Reztark Design Studio. He has 30 years of experience in the agency world, most of which have focused on the retail industry. Check out the full episode here

Strategy That Moves Your Business Series: Organizational Development for Action + Elevation

Tue, 07 Oct 2025 01:02:00 -0000

Today, we’re continuing our Strategy That Moves Your Business series with our 2nd episode: Organizational Development for Action + Elevation. As you’ve heard us say, “You are only as good as the team you have in your corner.” This means you need a team with the right skill and aptitude to deliver. You can have the best strategic plan in the world, but if you don’t have the team to deliver on it, that doesn’t matter. Learn how to put a highly effective team together that fires on all cylinders in this episode.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Creative Series: Maeve Hagen, Taylor

Wed, 01 Oct 2025 22:00:00 -0000

In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 7th special guest is Maeve Hagen, CEO & Managing Partner of Taylor. They’re a purpose-led marketing communications agency that shapes possibilities for the world's leading brands. Tune into the full episode here

Getting Your Business Found Online with Dave Burnett, AOK Marketing

Mon, 29 Sep 2025 20:12:00 -0000

The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Artificial Intelligence). It’s no longer enough to be one of the top options when someone Google searches a keyword you have attribution to. Now, oftentimes the top response is AI’s answer to your search. To show up there, you have to be recognized as an authority. We wanted to feature an expert who can help you package that authority in the new world of AI, so we welcomed on Dave Burnett, Founder of AOK Marketing. He helps you acquire more loyal customers.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Creative Series: Kyle Schlegel, Weber

Thu, 25 Sep 2025 00:00:00 -0000

In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 6th special guest is Kyle Schlegel, Former VP, Americas Marketing & DTC at Weber. He’s an award-winning global marketing executive with 20+ years of experience helping brands - and the people that drive them - reach their full potential. Check out the full episode here

Classics: How to Use Brand as a Business Strategy to Drive Growth

Mon, 22 Sep 2025 15:43:00 -0000

One of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of-mouth engine, better manage risk, and build trust - which generates pull. Create that strong brand so you can create a competitive advantage and fantastic relationships with your clients, customers, and consumers.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Creative Series: Mark Hughes, Oodle

Wed, 17 Sep 2025 21:08:00 -0000

In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 5th special guest is Mark Hughes, Partner and Chief Strategy Officer of Oodle. They’re a digital marketing agency that creates captivating experiences to help brands stand out and drive results. Make sure to listen to the full episode here

Financial Scorecarding: Focusing on What Matters for Your Business with Michael Barbarita, Next Step CFO

Tue, 16 Sep 2025 01:40:00 -0000

Many of us are not CFOs or finance gurus. But, understanding the financial metrics that drive the business is critical - no matter how intimidating a P&L or balance sheet can be. It can feel overwhelming thinking you need to track and understand every input and output. It just gets distracting, sending you in circles. We wanted to give you some clarity on where to focus when it comes to finances, so we welcomed on Michael Barbarita, Founder of Next Step CFO. He helps small business owners create more time freedom and more consistent profits by helping you implement financial and business strategies your competition is not using.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Creative Series: Angie Fischer, Lightborne Communications

Wed, 10 Sep 2025 21:20:00 -0000

In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 4th special guest is Angie Fischer, CEO & Co-Owner of Lightborne Communications. They’re a full-service motion design, animation, editorial, and video production team that has been creating award-winning content for over 3 decades. Listen to the full episode here

Accelerating B2B Sales via Amazon with Carolyn Lowe, ROI Swift

Mon, 08 Sep 2025 17:19:00 -0000

You’re very familiar with Amazon. Have you ever thought about selling on Amazon…B2B? It’s not as crazy as it sounds. In fact, Amazon can be an incredibly powerful platform for B2B sales, as well. We wanted you to hear from a pro who can help you get super tactical on Amazon, so we welcomed on Carolyn Lowe, CEO & Founder of ROI Swift. They help brands scale smarter & faster on Amazon.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Creative Series: Teresa Heath-Wareing

Wed, 03 Sep 2025 22:10:00 -0000

In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She’s been in marketing for over 20 years and experienced every possible side of the marketing world. Catch the full episode here

Cultivating Culture Virtually with Nancy Koziol, couch + cork

Mon, 01 Sep 2025 14:43:00 -0000

Whether your teams have fully returned to the office or you have settled into a remote, hybrid, or decentralized work environment, cultivating culture continues to be a hot topic. Many leaders opt for in-person events to bring people together, but this may not be feasible. We wanted you to learn from an expert who excels at cultivating culture virtually, so we welcomed on Nancy Koziol, Founder & Wine Educator at couch + cork. She leads a team of internationally certified wine experts to deliver seamless, stress-free virtual wine tastings for corporate clients. And yes - you’ll hear a virtual wine tasting demo in this episode!

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: The Principles of Vigilant Leadership: #4 Setting up the Feedback Loop

Wed, 27 Aug 2025 20:37:00 -0000

Our Udemy course is live! Enroll now in Mastering Vigilant Leadership: Leading Your Business Forward: https://www.udemy.com/course/mastering-vigilant-leadership-leading-your-business-forward/?couponCode=5491064851832536A6BD

Now that the first 3 principles of Vigilant Leadership are under your belt, it’s time for the 4th: Setting up the Feedback Loop. This feedback loop helps you maintain vigilance over your plan. Or said differently, how do you know your plan is working? The key here is understanding the KPIs (Key Performance Indicators) that lead to success. This can be the hardest part of Vigilant Leadership, because it requires hypothesizing, projecting, even leaning in with benchmarks. Our goal is to grow your confidence and comfort level here. If you don’t define what success looks like, others will do it for you. Listen to the full episode here

Classics: The Principles of Vigilant Leadership: #4 Setting up the Feedback Loop

Mon, 25 Aug 2025 20:44:00 -0000

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: The Principles of Vigilant Leadership: #3 Enabling the Action Plan

Thu, 21 Aug 2025 01:26:00 -0000

Now that we’ve covered the first two, it’s time for the third principle of Vigilant Leadership: Enabling the Action Plan! Note how we said “enabling,” not “doing.” That means we’ll also be talking about letting go of control. Enabling the action plan means assigning the right people to the right roles, creating foundational operating principles for success, building capability and setting expectations, letting things go, and practicing self-awareness. Put it all together in this Quick Hit. Check out the full episode here

Classics: The Principles of Vigilant Leadership: #3 Enabling the Action Plan

Mon, 18 Aug 2025 23:19:00 -0000

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: The Principles of Vigilant Leadership: #2 Strategies for Getting Unstuck: “What Must Be True” Action Planning

Wed, 13 Aug 2025 18:56:00 -0000

Last time we spoke about Vigilant Leadership, we covered the first principle, The Landscape Reality Check. In this Quick Hit, we’re diving into the second principle, Strategies for Getting Unstuck: “What Must Be True” Action Planning. That is, how to action against the goals you established in The Landscape Reality Check. This involves looking at some common goals, setting up accountability checks, having a dashboard where you track & prioritize, and more. Listen to the full episode here

Classics: The Principles of Vigilant Leadership: #2 Strategies for Getting Unstuck: “What Must Be True” Action Planning

Mon, 11 Aug 2025 14:39:00 -0000

Last time we spoke about Vigilant Leadership, we covered the first principle, The Landscape Reality Check. This time, we’re diving into the second principle, Strategies for Getting Unstuck: “What Must Be True” Action Planning. That is, how to action against the goals you established in The Landscape Reality Check. This involves looking at some common goals, setting up accountability checks, having a dashboard where you track & prioritize, and more.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: The Principles of Vigilant Leadership: #1 The Landscape Reality Check

Wed, 06 Aug 2025 22:36:00 -0000

If you have listened to us before, you know Vigilant Leadership is a style of leadership we uphold as being the best for creating highly effective teams. Vigilant Leadership is an elite level of leadership that draws upon a hyperawareness of what moves a business towards success, while avoiding common pitfalls that get in the way - all while leading from a place of consistent, intentional action. In this Quick Hit, we’re breaking down the first principle of Vigilant Leadership, The Landscape Reality Check. Check out the full episode here

Classics: The Principles of Vigilant Leadership: #1 The Landscape Reality Check

Mon, 04 Aug 2025 23:07:00 -0000

If you have listened to us before, you know Vigilant Leadership is a style of leadership we uphold as being the best for creating highly effective teams. Vigilant Leadership is an elite level of leadership that draws upon a hyperawareness of what moves a business towards success, while avoiding common pitfalls that get in the way - all while leading from a place of consistent, intentional action. In this episode, we’re breaking down the first principle of Vigilant Leadership, The Landscape Reality Check.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Creative Series: Jimmy Smith, Amusement Park Entertainment

Thu, 31 Jul 2025 02:27:00 -0000

In this Quick Hit, you’ll hear us continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our second special guest is Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment, and the Author of The Truth graphic novel. He’s one of the advertising industry’s most celebrated creatives and has created award-winning work for brands including Nike and Gatorade. Listen to the full episode here

Classics: 4 Ways to Shift Mindset to Better Excel at Work with V. Krishna Lakkineni, Mindset Monk

Mon, 28 Jul 2025 23:34:00 -0000

So many workplace struggles can be alleviated by starting with mindset. What is your current set of beliefs and expectations? How is this impacting your ability to feel content and excel? Shift your mindset to better excel at work by believing it to see it, focusing on MY career, MY responsibility, realizing you can lead at any level, and managing your energy. We wanted you to learn from the Mindset Monk himself, so we welcomed on V. Krishna Lakkineni. He’s the CEO of ROI Media Works, an Investor, TEDx speaker, and Author of 3 Amazon Best Sellers.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Creative Series: John Gleason, A Better View

Wed, 23 Jul 2025 20:03:00 -0000

In this Quick Hit, you’ll hear us kick off our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our first special guest was John Gleason, Founder and President of A Better View Strategic Consulting. He straddles the line of agency and corporate, with many, many years spent at P&G until he stepped out on his own and started working directly with both agencies and corporate clients himself. Catch the full episode here

Classics: How to Self-Promote without Sounding Arrogant

Mon, 21 Jul 2025 20:49:00 -0000

Let’s face it - you deserve a pat on the back. Many pats. But giving yourself credit and praise is often awkward and uncomfortable. How do you self-promote without putting people off? We’re here to help you shout your wins from the rooftops! In this episode, you’ll learn how to flatter others as you promote yourself, emphasize the effort behind the accomplishments, and volunteer to teach others an area you excel at. Hear how to nail that performance review, be proud of your accomplishments, and take the credit you deserve.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: 4 Tips for Getting the Most Out of Paid Media with Amy Scalia, Local 12 and Cincinnati Refined

Thu, 17 Jul 2025 01:44:00 -0000

There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. In this Quick Hit, you’ll hear the first tip on getting the most out of paid media: how to leverage influencer marketing, with Amy Scalia. She’s been an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and started and runs the foundation PSNEVERGIVEUP with her husband. Learn all 4 tips in the full episode here

Leading through Uncertainty with Gwen Hammes, Cro Metrics

Mon, 14 Jul 2025 21:39:00 -0000

Just when you think you’re settling into the new normal, something else changes on a macro scale. That’s the reality we’re living in. When you’re faced with so much uncertainty, leadership becomes even more important than usual. We wanted you to learn from an expert with tons of experience leading through uncertainty, so we welcomed on Gwen Hammes, Co-CEO of Cro Metrics. They’re the #1 experiment-led growth marketing agency.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: Finding Your Voice with Israel Duran - Empowering Purpose-Driven Speakers

Thu, 10 Jul 2025 00:38:00 -0000

Public speaking. Do those words give you butterflies? You’re not alone. As Jerry Seinfeld famously said, most of us would rather be in the casket than delivering the eulogy. But finding your voice can make the difference in your career, whether you’re speaking or communicating on social media. In this Quick Hit, you’ll hear Israel Duran. He empowers purpose-driven speakers, leaders, entrepreneurs, and companies to achieve exponential growth. Listen to the full episode here

Classics: 4 Unspoken Rules of Networking

Mon, 07 Jul 2025 19:20:00 -0000

Remember the old adage: it’s not what you know, but who you know? Networking is fundamental to any person’s success in business – it doesn’t matter who you are. But, it’s not always easy to put yourself out there. In this episode, 4 Unspoken Rules of Networking, we focus on what NOT to do when networking effectively, comfortably, and authentically. This episode sets you up for networking success. We end with an unexpected - but fun - example: online dating apps! When is networking more important than when you’re trying to find your special someone?

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Quick Hits: The Power of PR to Boost a Startup with Amy Jackson, TaleSplash

Wed, 02 Jul 2025 23:31:00 -0000

PR (Public Relations) has the power to drive awareness, reputation, and credibility for your startup. How do you make it all work? In this Quick Hit, you’ll hear Amy Jackson. She’s the Founder & CEO of TaleSplash, who builds PR programs for founders & innovative brands by engineering a strategy that actually works. Enjoy the full episode here

Strategy That Moves Your Business Series: The Power of an Actionable Strategic Plan

Mon, 30 Jun 2025 23:50:00 -0000

Today, we’re kicking off our Strategy That Moves Your Business series with our 1st episode on The Power of an Actionable Strategic Plan. Many of you go through a strategic planning process yearly. It can be a lot of fun and hours of great brainstorming, but how much actually gets rolled out the way you planned? We’ve revamped the process to make strategic planning deliver on the real objective: an actionable strategy that moves your business. In this episode, you’ll hear what makes our strategic planning process different, how to go through the planning process, the value of continued progress checks, and common pitfalls. Let’s get planning!

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

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Series Trailer - Strategy That Moves Your Business

Sun, 29 Jun 2025 18:28:00 -0000

Today, we’re kicking off a new podcast series! You loved our Creative Series. This time, the focus is on something all of you want, but are oftentimes struggling to conceive and implement: Strategy That Moves Your Business. You can expect to hear tips on actionable strategic planning, how to build highly-effective teams & organizations, how to create a culture that creates a landing pad for top talent, and how to roll out effective and efficient branding & marketing that deliver on your business goals. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com. And with that, let’s get this series going!

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Today’s HR Department, What It Should Look Like

Wed, 25 Jun 2025 21:18:00 -0000

HR (Human Resources) has been a staple of organizations over the years. With all the changes to the workplace in recent years, is your HR department due for an update? In this Quick Hit, we share how HR can evolve to better support the needs of businesses today. Make sure to listen to the full episode here

Avoiding Digital Ad Fraud That Kills Your ROAS with Rich Kahn, Anura

Mon, 23 Jun 2025 21:42:00 -0000

Bots are everywhere. Yes, there are reasons to be worried. Ad fraud can hijack your campaigns and deplete your ad spend quickly. But, there is hope! Fortunately, there are some good agents out there cracking down on the bad guys - and bringing back our confidence in media spending. That’s why we welcomed on Rich Kahn, Co-Founder & CEO of Anura. They eliminate invalid traffic in real time - stopping bots, malware, and human fraud before they drain your budget.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How Transforming the Customer Experience Can Be Your Competitive Advantage with Allen Adamson, Metaforce

Wed, 18 Jun 2025 23:03:00 -0000

Customer experience (CX) can be a game-changer when it comes to differentiating your brand. Get your CX to a good place by creating a true relationship with your customers - not just selling to them. In this Quick Hit, you’ll hear how from Allen Adamson. He’s the Co-Founder of Metaforce and Author of many books, including Seeing the How. Catch the full episode here

Classics: 4 Tips for Finding Your Inner Circle

Mon, 16 Jun 2025 22:40:00 -0000

You can’t achieve your goals - in work or life - without the support from others. Your inner circle makes a world of difference. Finding your inner circle comes down to coming up with criteria, creating a plan that breaks down how you’ll build your circle, deciding how you’ll continue to cultivate the inner circle you’ve built, and looking for ways to proactively support your inner circle. Follow these steps and you’ll have an amazing support system to help you achieve your dreams.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Retain Talent in This Competitive Landscape

Wed, 11 Jun 2025 23:01:00 -0000

What’s even more challenging than recruiting talent? Retaining talent. We all know how important a strong team is to business success. In this Quick Hit, you’ll learn how to keep your team together. Take in the full episode here

How to Win as an Underdog Brand with Paul Mellor, Mellor&Smith

Mon, 09 Jun 2025 22:32:00 -0000

Sure, it’s nice to be the category leader. But, there can only be one leader - making many of us underdogs. Being an underdog can feel very daunting. That doesn’t mean you can’t be highly successful in your own right. We wanted you to learn from a trailblazer who helps underdogs for a living, so we welcomed on Paul Mellor, Founder & Managing Director of Mellor&Smith. They’re an advertising agency specializing in getting Underdog brands NOTICED. Make sure to check out their 13½ Ways to Grow Your Underdog Brand.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Recruit Talent in This Competitive Landscape

Thu, 05 Jun 2025 03:00:00 -0000

Recruiting talent has never been more competitive - and candidates are expecting more than ever. How do you knock your recruiting out of the park? In this Quick Hit, you’ll hear how it comes down to developing recruiting profiles and recruiting where your candidates are. Hear all the examples in the full episode here

Classics: How to Translate Your Brand into a Physical Reality with Ron Novak, Drawing Dept

Mon, 02 Jun 2025 23:49:00 -0000

When we say “brand,” we mean more than your logo, colors, and fonts. We’re talking about the experience you’re creating and how it’s going to connect emotionally with your client, customer, or consumer. This feels super tangible when you’re talking about products, but what about when you walk into an office building, a restaurant/bar/club, a condo complex, a retail store, an entertainment venue, and beyond? We wanted you to learn from the best of the best in bringing brand to life in physical form, so we welcomed on Ron Novak. Ron is a Founding Partner and Principal at Drawing Dept, a full-service architectural firm that pursues a diverse range of work.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Drive Synergies between Marketing and Sales

Wed, 28 May 2025 21:42:00 -0000

Marketing and Sales traditionally operate independently - but they shouldn’t. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. In this Quick Hit, you’ll learn how to drive synergies between Marketing and Sales by getting clear on what you are selling and getting clear on the ecosystem that surrounds your target client/customer/consumer. Hear the full episode here

Classics: 4 Critical Questions to Guide Successful Strategy Planning

Mon, 26 May 2025 23:02:00 -0000

Strategy planning! What worked for you this year? How do you want to position yourself next year? Guide successful strategy planning by asking what you want to be when you grow up, what needs to be true in order to achieve it, what success looks like, and whether your organization is inspired and motivated. Let’s knock the next year out of the park.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Negotiate for a Promotion

Wed, 21 May 2025 21:26:00 -0000

Classics: Perspective from Top CMOs on the Future of Branding with Mitch Duckler, FullSurge and The Future-Ready Brand

Mon, 19 May 2025 23:42:00 -0000

It can be difficult to keep up with the marketing and branding landscape - it’s always changing. Wouldn’t it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That’s what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Partner of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate business growth. You’ll hear his key insights from the book, how to find an authentic positioning for your brand, how to get personalization right, what to think about AI (Artificial Intelligence) and other new technologies, and the tried-and-true approaches across the marketing and branding landscape.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity Wizard

Wed, 14 May 2025 19:29:00 -0000

Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our businesses around at ForthRight People & ForthRight Business. But what exactly is your brand positioning? In this Quick Hit, you’ll hear from Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to enjoy the full episode here and grab Kathy’s brand positioning templates at TheClarityWizard.com/Podcast

The Principles of Vigilant Leadership: #4 Setting up the Feedback Loop

Mon, 12 May 2025 22:37:00 -0000

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Transitioning from a Rainmaker to an Architect of Your Business with Bradley Hamner, BlueprintOS

Wed, 07 May 2025 22:58:00 -0000

Going from the doer to the orchestrator can take your business to the next level. But it’s not the easiest thing in the world to do. It involves putting the right systems and processes in place, creating your vision, building your team, and performing a mindset shift. In this Quick Hit, you’ll hear from Bradley Hamner. He’s the Founder of BlueprintOS, a Keynote Speaker, and the Host of the Above The Business podcast. Check out the full episode here

Classics: How Well Are You Practicing Vigilant Leadership?

Mon, 05 May 2025 22:20:00 -0000

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The Power of Insights to Gain a Competitive Advantage with Brett Townsend, Quester

Thu, 01 May 2025 01:39:00 -0000

Insights can be a huge competitive advantage for your business or brand. When you first understand how you can make the lives of your customers better, you can then sell them your products and services as ways to deliver the emotional impact. In this Quick Hit, you’ll hear Brett Townsend, SVP of Strategy at Quester. He’s also the Co-Author of the new book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry. Enjoy the full episode here

How to Overcome Generational Challenges in the Workplace with Mark Beal, Rutgers University

Mon, 28 Apr 2025 22:57:00 -0000

Differences between generations aren’t anything new. But, this generation entering the workforce - mainly Gen Zers - seems to be throwing all of us for a loop. We’ve heard a lot about struggles with communication, motivation, and accountability. What’s going on here?! We wanted you to learn from an expert on all things generational differences, so we welcomed on Mark Beal, Assistant Professor of Professional Practice, Communication at the Rutgers University School of Communication and Information. He’s also a Keynote Speaker and the Author of several books on Gen Z.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: What Founders Need to Know about Branding and Marketing to Effectively Build Their Teams with Victoria Hajjar, Ugli Ventures

Thu, 24 Apr 2025 02:19:00 -0000

Building a team is a crucial step as your business matures. And your team can be a huge help in strengthening your branding and marketing efforts. In this Quick Hit, you’ll hear Victoria Hajjar, Founder of Ugli Ventures. They help transform your business from ugly to beautiful and give you the tools to grow. Make sure to check out the full episode here

How to Build Unconventional Cultures That Thrive with Gui Costin, Dakota

Mon, 21 Apr 2025 21:49:00 -0000

It’s a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just take an unconventional culture to thrive. We wanted you to learn from a thought leader who’s built just that, so we welcomed on Gui Costin, the Founder & CEO of Dakota and Author of The Dakota Way and Millennials Are Not Aliens. Dakota is a sales and marketing company for investment firms that has raised over $40 billion since 2006.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Perspective from Top CMOs on the Future of Branding with Mitch Duckler, FullSurge and The Future-Ready Brand

Wed, 16 Apr 2025 22:09:00 -0000

The Principles of Vigilant Leadership: #3 Enabling the Action Plan

Mon, 14 Apr 2025 22:19:00 -0000

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Framework for Cold Emails That Convert with Laura Robison, GainKite

Wed, 09 Apr 2025 22:27:00 -0000

Cold emailing is one of the toughest things to do well. So many companies and marketers get lazy and resort to automation WITHOUT personalization - totally losing the human touch a well-crafted email deserves. In this Quick Hit, you'll learn how to craft cold emails that convert from Laura Robison. She’s the Founder of GainKite, an email marketing consultancy. Check out the full episode here

How to (Re)Build Accountability in the Workplace

Mon, 07 Apr 2025 23:22:00 -0000

Every time we turn around lately, we’re having discussions about accountability - with our clients, in our coaching sessions, and now on this podcast! A lack of accountability can be one of the biggest downfalls of an organization - it erodes trust and culture, causes even top performers to suffer, and leads to an overall lack of focus and delivery of business goals. In this episode, we’ll reveal how to build (and rebuild) accountability in the workplace, including doing a company-wide reset, detailing the behavior that needs to change, and keeping the focus on why you’re having these discussions.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The Mentally Strong Leader with Keynote Speaker Scott Mautz

Wed, 02 Apr 2025 21:12:00 -0000

The best leaders are mentally strong. How do they get that way? Our guest, Scott Mautz, believes there are 6 mental muscles that equate to mental strength. And we have to keep working out those muscles - just like we do physical muscles at the gym. Scott’s latest book, The Mentally Strong Leader, explores why mental strength is THE leadership superpower of our times. Catch the full episode here

Are Google Ads Dead? Your Digital Performance Marketing Questions Answered with Anthony Chiaravallo, Vallo Media

Mon, 31 Mar 2025 22:11:00 -0000

Are Google Ads dead? The answer may surprise you. Digital ads - along with other performance marketing vehicles - can feel like a black box. Even for the most skilled at managing these campaigns, it can be difficult to predict the behavior of the algorithms. However, new capabilities like AI (Artificial Intelligence) are making us smarter, more efficient, and ultimately helping us produce better results. We wanted you to learn from an expert who truly knows how to help you navigate the world of Google Ads & performance marketing, so we welcomed on Anthony Chiaravallo, the Founder & CEO of Vallo Media. They’re a digital performance marketing company that helps brands & agencies implement strategies that grow revenue.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Use Brand as a Business Strategy to Drive Growth

Wed, 26 Mar 2025 20:45:00 -0000

One of the best ways to grow your business more efficiently and productively? A strong brand. In this Quick Hit, we share what can happen once you have that established: you can capture attention without having to overpay for it & generate a powerful word-of-mouth engine. Check out the full episode here

The Principles of Vigilant Leadership: #2 Strategies for Getting Unstuck: “What Must Be True” Action Planning

Mon, 24 Mar 2025 21:17:00 -0000

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Grow Your Credibility outside of Just Doing the Work

Wed, 19 Mar 2025 21:32:00 -0000

The misconception you can keep your head down, do work, and be noticed is simply not a thing. We’ve all heard it: “No one is going to manage your career for you.” And it’s so true! In this Quick Hit, we share how growing your credibility comes down to becoming a student of strategy and cultivating your personal brand. Hear the rest of the tips in the full episode here

Becoming a Credible Spokesperson for Your Business with Peter Murphy Lewis, Strategic Pete

Mon, 17 Mar 2025 22:36:00 -0000

Traditionally, being a spokesperson meant you were the person fronted for interviews with media. This is still the case, but the definition has broadened as the media channels have broadened. They are approached differently as the conversation is usually one-way, but should be intentionally curated all the same. How do you become a credible voice for your business when communicating across channels? We wanted you to learn from a brilliant mind in the space, so we welcomed on Peter Murphy Lewis, the Founder & CEO of Strategic Pete. They help CEOs turn marketing chaos into reliable growth.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Nonprofit Edition: How to Capture Attention with Brand

Thu, 13 Mar 2025 00:14:00 -0000

Nonprofits, listen up: brand can be your secret weapon. So, how do you capture attention with brand? In this Quick Hit, we reveal how it comes down to inspiring people to care & cultivating culture. Make sure to catch the full episode here

The Principles of Vigilant Leadership: #1 The Landscape Reality Check

Tue, 11 Mar 2025 00:54:50 -0000

If you have listened to us before, you know Vigilant Leadership is a style of leadership we uphold as being the best for creating highly effective teams. Vigilant Leadership is an elite level of leadership that draws upon a hyperawareness of what moves a business towards success, while avoiding common pitfalls that get in the way - all while leading from a place of consistent, intentional action. In this episode, we’re breaking down the first principle of Vigilant Leadership, The Landscape Reality Check.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The Challenges Facing Today's Creative Agencies and What to Do about Them

Wed, 05 Mar 2025 23:05:30 -0000

Being a creative agency is always an adventure. There are so many challenges, but it can be some of the most rewarding work you’ll ever do. What are some of the biggest challenges today’s creative agencies face? Execution falls flat, and “brand” continues to be hard to explain and internalize. In this Quick Hit, we reveal what to do about these challenges. Check out the full episode here

Overcoming the Biggest Challenges That Take Down Leaders

Mon, 03 Mar 2025 23:35:38 -0000

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Translate Your Brand into a Physical Reality with Ron Novak, Drawing Dept

Thu, 27 Feb 2025 02:15:15 -0000

When we say “brand,” we mean more than your logo, colors, and fonts. We’re talking about the experience you’re creating and how it’s going to connect emotionally with your client, customer, or consumer. In this Quick Hit, you’ll hear Ron Novak. Ron is a Founding Partner and Principal at Drawing Dept, a full-service architectural firm that pursues a diverse range of work. Catch the full episode here

How to Strategically Use Humor in Marketing with Emily McGregor, PenguinCat Creative

Tue, 25 Feb 2025 04:09:41 -0000

Humor in marketing is great in theory. But, it’s not great for every brand. If you’re using humor in your marketing, it needs to be strategically on-brand for who you are (brand story) and how you communicate (brand character). We wanted you to learn from a super creative screenwriter turned copywriter who knows all aspects of humor, so we welcomed on Emily McGregor, the Founder & CEO of PenguinCat Creative and Scrappy Ads. They’re a creative agency of marketing geniuses who craft copy so charming it’ll make you dance your pants off.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The Nuts and Bolts of Podcasting with Max Branstetter, MaxPodcasting

Wed, 19 Feb 2025 22:00:00 -0000

Podcasting has grown a TON as a business-building tool over the past couple decades. But what does it take to start - and continue - an awesome podcast for your business or personal brand? In this Quick Hit, you’ll hear our podcast producer: Max Branstetter! Max is the Founder & Podcast Producer at MaxPodcasting, the Host of the Wild Business Growth podcast, and writes the Podcasting to the Max newsletter - where podcasting meets entrepreneurship (and terrible puns). Listen to the full episode here

Building an Effective CRM to Drive Leads for Your SMB with Jason Kramer, Cultivize

Mon, 17 Feb 2025 22:00:00 -0000

Do you have a CRM system (Customer Relationship Management)? CRM tools have become a bit diluted over the years. But, a true CRM system can drive leads for your business like no other. We wanted you to learn from a bright mind who knows exactly how to make your CRM effective, so we welcomed on Jason Kramer, the Founder & CEO of Cultivize. They’re your CRM guru for sales, marketing, and agency teams. Visit AfterTheLead.com and use code: StrategicCounsel to get $50 off the Profit Path sales tracking tool.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The Importance of Using Design to Solve Business Problems with Paul Stonick, KICK Consultancy and Punks & Pinstripes

Wed, 12 Feb 2025 22:00:00 -0000

Too often, design becomes a purely creative exercise. This is a HUGE missed opportunity. In this Quick Hit, you’ll hear Paul Stonick, Founder of KICK Consultancy & Former Vice President of SCADpro - a collaborative design studio connecting current and future art and design professionals with business leaders to solve real-world challenges. He’s also a founding cohort member of Punks & Pinstripes, a private network of transformation executives. Make sure to check out the full episode here

Classics: How to Grow Your Credibility outside of Just Doing the Work

Mon, 10 Feb 2025 22:00:00 -0000

The misconception you can keep your head down, do work, and be noticed is simply not a thing. We’ve all heard it: “No one is going to manage your career for you.” And it’s so true! Growing your credibility comes down to building advocates at all levels, becoming a craftsman of your trade, becoming a student of strategy, and cultivating your personal brand. Let’s make that credibility blossom.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Use Social to Grow Your Popularity with AJ Kumar, The Limitless Company

Thu, 06 Feb 2025 01:56:35 -0000

It helps to view social media through a marketing lens - whether you’re using it for your business or your personal brand. When you take this approach, it requires intention, a narrative, and a strategy. In this Quick Hit, you’ll hear AJ Kumar, The Digital Maestro at The Limitless Company. Catch the full episode here

Activating Your Voice with Kari Warberg Block, EarthKind

Tue, 04 Feb 2025 02:12:14 -0000

There are so many powerful things you can accomplish once you have found your voice. Your voice is what breaks you out of the “I can’t do it” mindset. What you thought was once inconceivable and impossible becomes plausible and possible. We wanted you to learn from a trailblazer who’s used her voice to grow a super successful business, so we welcomed on Kari Warberg Block, the Founder & Chief Rebel at EarthKind. They’ve revolutionized pest control with solutions that are as kind as they are effective.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Become a Thought Leader in Your Industry with Joe Zappa, Sharp Pen Media

Thu, 30 Jan 2025 02:43:59 -0000

Thought leadership - when done right - can be a fantastic way to build your credibility and bring in new business. But how exactly do you roll out thought leadership for yourself, your team, and your organization? In this Quick Hit, we welcomed on Joe Zappa, Founder and CEO of Sharp Pen Media. Check out the full episode here

How to Create a Digital Experience That Connects with Your Audience with Zack Sugarman, SUPERPLASTIC

Tue, 28 Jan 2025 01:24:03 -0000

What’s the key to breaking through and capturing attention? Finding new and unexpected places to connect with your audience. One of the most fascinating ways to do this is to create an experiential digital experience. We wanted you to learn from someone who’s doing exactly that, so we welcomed on Zack Sugarman, the Chief Strategy Officer (CSO) of SUPERPLASTIC. They’re the world’s top creator of animated celebs, vinyl toys, and digital goods. You have to check out Janky & Guggimon, DOPEAMEME, and AREA15 to believe it.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Critical Questions to Guide Successful Strategy Planning

Thu, 23 Jan 2025 01:16:31 -0000

It’s the process you have a love-hate relationship with…strategy planning! In this Quick Hit, you’ll hear how to guide successful strategy planning by asking what you want to be when you grow up and what needs to be true in order to achieve it. Listen to the full episode here

Successfully Positioning Your Service Firm for Sale with Jonathan Baker, Punctuation

Tue, 21 Jan 2025 01:19:23 -0000

Interested in selling your service business one day? Service firms can be difficult to sell, because there are so many variables and so much emphasis on the people. Never fear, it can be done - even for an amount you dream of! But, you likely have a ton of work to do to make your service business attractive for potential buyers. We wanted you to learn from a thought leader who knows the M&A space super well, so we welcomed on Jonathan Baker, the Practice Lead of M&A for Punctuation and the Co-Founder of Monday Night Brewing. He advises small-to-midsize marketing services and digital firms on transactions and preparing for sale.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Tips for Finding Your Inner Circle

Thu, 16 Jan 2025 01:36:41 -0000

You can’t achieve your goals - in work or life - without the support from others. Your inner circle makes a world of difference. In this Quick Hit, you’ll hear how to find your inner circle by deciding how you’ll continue to cultivate the inner circle you’ve built and looking for ways to proactively support your inner circle. Check out the full episode here

Classics: 4 Questions to Help You Refresh Your Personal Brand

Tue, 14 Jan 2025 01:42:23 -0000

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Build Demand with B2B Marketing with Deanna Shimota, GrowthMode Marketing

Thu, 09 Jan 2025 00:57:35 -0000

B2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. How do you increase demand for your products or services through B2B marketing tactics? In this Quick Hit, we welcomed on Deanna Shimota, CEO of GrowthMode Marketing - a demand generation agency focused on driving long-term growth. Make sure to catch the full episode here

Classics: The Importance of Using Design to Solve Business Problems with Paul Stonick, KICK Consultancy and Punks & Pinstripes

Tue, 07 Jan 2025 04:31:54 -0000

Too often, design becomes a purely creative exercise. This is a HUGE missed opportunity. When used correctly, design can be a tremendous asset in helping people think differently, flex different tools in their toolkits, and get to unique solutions that wouldn’t otherwise come to fruition. We wanted you to learn from a trusted expert in the worlds of design and business, so we welcomed on Paul Stonick, Founder of KICK Consultancy & Former Vice President of SCADpro - a collaborative design studio connecting current and future art and design professionals with business leaders to solve real-world challenges. He’s also a founding cohort member of Punks & Pinstripes, a private network of transformation executives.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Get Gen Zers to Engage through Social with Corinne Westbrook, Gen Zer

Wed, 01 Jan 2025 22:28:09 -0000

How do you crack the code with Gen Zers? There’s a lot to consider, and any success can feel more like lightning in a bottle than a trusted marketing strategy. It helps to hear from the source - and we have you covered! In this Quick Hit, we welcomed on a very special guest who’s been mentioned many times on this podcast - Anne’s daughter, Corinne Westbrook. Check out the full episode here

Classics: The Nuts and Bolts of Podcasting with Max Branstetter, MaxPodcasting

Mon, 30 Dec 2024 20:16:41 -0000

Podcasting has grown a TON as a business-building tool over the past couple decades. We’re entering our 3rd year of podcasting, and we continue to find it to be an interesting point of discussion for most people. But what does it take to start - and continue - an awesome podcast for your business or personal brand? We’re excited to share a special peek behind the curtain, as we welcomed on our podcast producer: Max Branstetter! Max is the Founder & Podcast Producer at MaxPodcasting, the Host of the Wild Business Growth podcast, and writes the Podcasting to the Max newsletter - where podcasting meets entrepreneurship (and terrible puns).

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Leverage Digital Media to Achieve Business Results with Blake Pinsker and Torii Rowe, DREAMLABS

Thu, 26 Dec 2024 03:23:08 -0000

Digital media can open doors for your business - no matter what type of business you have. But it’s easier said than done. In this Quick Hit, you’ll hear from Blake Pinsker and Torii Rowe. They’re the Founder and Head of Acquisition, respectively, at DREAMLABS, a performance marketing agency specializing in media buying, ad creative, and strategic investment. Catch the full episode here.

Classics: The Art of Respectful Debate: 4 Ways to Disagree without Being Contentious

Mon, 23 Dec 2024 23:05:21 -0000

We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs - and that can be a great thing for your business. BUT, there’s an art to it. You can disagree without being contentious by taking responsibility for your current set of beliefs and assumptions, knowing when you are being objective or subjective, not letting it get personal, and defining and consistently reinforcing the common goal. Let’s dive into the art of respectful debate.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways Virtual Assistants Can Improve Your Productivity and Help Manage Your Business with Molly Rose Speed, Virtual Assistant Academy

Thu, 19 Dec 2024 01:12:16 -0000

Virtual Assistants (VAs) can be a huge help for your business. Imagine how much time you could free up for yourself while not being worried about things falling through the cracks. We wanted you to learn from someone with an incredible resume of partnering with VAs, so we welcomed on Molly Rose Speed. She’s the creator of Virtual Assistant Academy and Virtual Assistant Management. This Quick Hit gives you an insight on how a VA can be a gamechanger, but make sure you listen to the full episode here.

Finding Your Voice with Israel Duran - Empowering Purpose-Driven Speakers

Tue, 17 Dec 2024 01:10:15 -0000

Public speaking. Do those words give you butterflies? You’re not alone. As Jerry Seinfeld famously said, most of us would rather be in the casket than delivering the eulogy. But finding your voice can make the difference in your career, whether you’re speaking or communicating on social media. We wanted you to learn from an expert with an incredible passion for helping you find your voice, so we welcomed on Israel Duran. He empowers purpose-driven speakers, leaders, entrepreneurs, and companies to achieve exponential growth.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: What It Takes to Be a Successful Female Entrepreneur with Jill Morenz, Aviatra Accelerators

Thu, 12 Dec 2024 04:34:29 -0000

We’re thrilled to bring you this Quick Hit featuring special guest Jill Morenz, the President & CEO of Aviatra Accelerators. Jill & Aviatra are all about supporting, enabling, and lifting female entrepreneurs. Hear the biggest challenges female entrepreneurs face & how to get started. Don’t miss the full episode, which you can find here.

The Power of PR to Boost a Startup with Amy Jackson, TaleSplash

Tue, 10 Dec 2024 01:23:43 -0000

PR (Public Relations) has the power to drive awareness, reputation, and credibility for your startup. How do you make it all work? In this episode, we cover it all - from hiring a PR firm, to gaining traction, to leveraging influencers. We wanted you to learn from a thought leader in the world of PR, so we welcomed on Amy Jackson. She’s the Founder & CEO of TaleSplash, who builds PR programs for founders & innovative brands by engineering a strategy that actually works.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Tips for Combatting Impostor Syndrome for Success with Ryane LeCesne, Transformational Mindset Coach

Thu, 05 Dec 2024 01:29:18 -0000

Impostor Syndrome is very real and very common. How do you combat it? Join us in this Quick Hit with a true expert in the space, Ryane LeCesne. She’s the Transformational Mindset Coach at Finesse School. Make sure to catch the full episode here.

Classics: How Do You Know It's Time to Fire an Employee

Tue, 03 Dec 2024 01:21:23 -0000

People decisions are hard to make for many managers & leaders. Making the choice to fire an employee can be difficult, other than obvious egregious misconduct. So often, team members are kept on - especially if they are a high performer - when they should really be let go. Rather than keeping someone on the payroll who could be harming your team, listen in & learn how to clearly identify when it’s time to say goodbye.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Building a Career Vision with Intention with Keltie Knight, 3-Time Emmy Award-Winning TV Host and Creator of “Superfan”

Wed, 27 Nov 2024 17:16:46 -0000

This Quick Hit comes from a Strategic Counsel Shoutout with special guest Keltie Knight, the 3-Time Emmy Award-Winning TV Host and Creator of “Superfan.” Hear how to achieve your goals and keep trying & trying. Make sure to listen to the full episode here.

Today’s HR Department, What It Should Look Like

Tue, 26 Nov 2024 01:09:47 -0000

HR (Human Resources) has been a staple of organizations over the years. With all the changes to the workplace in recent years, is your HR department due for an update? We believe HR can evolve to better support the needs of businesses today. That means moving beyond compliance and administration with a primary focus on people development, cutting out what doesn’t belong anymore, and hiring differently. Hear our ideas and personal stories from our career in this thought-provoking episode.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Tips for Successful Succession Planning with Nick Bour, Inspire Wealth

Thu, 21 Nov 2024 01:25:49 -0000

Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. We’re of course NOT financial advisors, so we welcomed on Nick Bour. He’s the Founder & CEO of Inspire Wealth, a financial company providing wealth building and retirement planning services to residents of Michigan, Ohio, and Massachusetts. Catch the full episode here.

How Transforming the Customer Experience Can Be Your Competitive Advantage with Allen Adamson, Metaforce

Tue, 19 Nov 2024 01:02:55 -0000

Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer’s journey and creating a true relationship with your customers - not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He’s the Co-Founder of Metaforce and Author of many books, including Seeing the How.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Shift Mindset to Better Excel at Work with V. Krishna Lakkineni, Mindset Monk

Thu, 14 Nov 2024 01:35:19 -0000

So many workplace struggles can be alleviated by starting with mindset. What is your current set of beliefs and expectations? How is this impacting your ability to feel content and excel? This Quick Hit welcomes V. Krishna Lakkineni. He’s the CEO of ROI Media Works, an Investor, TEDx speaker, and Author of 3 Amazon Best Sellers. Make sure you listen to the episode in its entirety here.

Classics: 4 Ways to Generate Word-Of-Mouth (WOM) Marketing

Tue, 12 Nov 2024 01:39:06 -0000

Word-of-mouth marketing (WOM) is the most coveted - yet elusive - marketing channel for many. It is generated by a consumer who loves your brand SO MUCH, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials - you must earn them. For this episode, we invited Sue Frech, Co-Founder & Former CEO of Vesta (acquired by TINT), a digital community platform company, to discuss ways to generate WOM marketing.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Achieving Business Transformation through Mission, Vision, and Values with Scott Farmer, LYP Health Management

Wed, 06 Nov 2024 20:58:39 -0000

We spend a lot of time talking about how to put branding and marketing practices into action. We’re excited to welcome on one of our clients, Scott Farmer, the CEO of LYP Health Management. He joins us to talk about how our collaborative work to evolve their mission, vision, and values has transformed his business. Make sure you listen to the full episode here.

How to Retain Talent in This Competitive Landscape

Tue, 05 Nov 2024 00:51:01 -0000

We just covered the keys to recruiting talent in this competitive landscape. In this Part 2, we dive into what may be even more challenging: retaining talent. You can retain talent today by keeping a constant temperature check on the environment, knowing who your key players are and tapping into them, treating people like individuals, and staying on top of your training programs, review processes, and reward systems. You’ve done the hard work of recruiting your team. Now, it’s time to keep your team together.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Tips for Boosting Rising Leaders

Wed, 30 Oct 2024 23:52:56 -0000

You want to be a leader. How do you take that into your own hands? Get very clear on your personal brand and clean out what is not serving you, and develop your vision and declare it out loud on repeat. Take these to heart and you’ll be on the right path to keep rising in your career. Make sure to listen to the full episode here.

How to Recruit Talent in This Competitive Landscape

Tue, 29 Oct 2024 00:23:13 -0000

Recruiting talent has never been more competitive - and candidates are expecting more than ever. How do you knock your recruiting out of the park? It comes down to developing recruiting profiles, recruiting where your candidates are, showcase a compelling culture, and optimizing your recruiting process from start through onboarding. Hear all the examples - good and bad - from our own careers in this extra fun episode.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Better Practice Empathy in the Workplace with Rob Volpe, Ignite 360

Thu, 24 Oct 2024 00:47:29 -0000

We welcome on Rob Volpe, CEO of Ignite 360 - an insights and strategy firm - and the award-winning author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. Empathy is one of those behaviors that can make or break your relationships. How do you make sure you’re practicing empathy in the workplace? In this Quick Hit, we share a few ways. Make sure to listen to the full episode here.

How to Drive Synergies between Marketing and Sales

Tue, 22 Oct 2024 00:57:23 -0000

Marketing and Sales traditionally operate independently - but they shouldn’t. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. Drive synergies between Marketing and Sales by getting clear on what you are selling, getting clear on the ecosystem that surrounds your target client/customer/consumer, measuring and optimizing the efforts holistically, and building respect and understanding for the other’s role. There’s a ton of opportunity here for organizations who get Marketing and Sales on the same page.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Become a Better Problem Solver

Thu, 17 Oct 2024 00:27:23 -0000

Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become – leading to the results we want. Become a better problem solver in this Quick Hit, and don’t forget to listen to the full episode here.

How to Negotiate for a Promotion

Tue, 15 Oct 2024 00:19:30 -0000

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Thu, 19 Sep 2024 00:16:12 -0000

We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs – and that can be a great thing for your business. You can disagree without being contentious by knowing when you are being objective or subjective and not letting it get personal. Catch the full episode here.

How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity Wizard

Tue, 17 Sep 2024 00:18:06 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Tips for Building an Impactful Brand Toolkit

Thu, 12 Sep 2024 00:14:23 -0000

An impactful brand toolkit is one of the most important things you can create for your business. But it’s not just the logo, font, and colors – it’s MUCH more than that. We’ve done some version of a toolkit for nearly every client we’ve had onboard since the inception of ForthRight People, and are super passionate about its role in bringing your brand to life. Make sure you listen to the full episode here.

Transitioning from a Rainmaker to an Architect of Your Business with Bradley Hamner, BlueprintOS

Tue, 10 Sep 2024 00:43:04 -0000

Going from the doer to the orchestrator can take your business to the next level. But it’s not the easiest thing in the world to do. It involves putting the right systems and processes in place, creating your vision, building your team, and performing a mindset shift. We wanted you to learn from one of our favorite business architects, so we welcomed on Bradley Hamner. He’s the Founder of BlueprintOS, a Keynote Speaker, and the Host of the Above The Business podcast.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Ways to Transform Your Digital Presence with Shamir Duverseau, Smart Panda Labs

Wed, 04 Sep 2024 23:45:31 -0000

How do you transform your digital presence to reinvigorate your livelihood and drive results for your business? This Quick Hit covers diversifying your content and prioritizing the experience. Join us and Shamir Duverseau. He’s the Co-Founder, Managing Director, and Chief Strategist of Smart Panda Labs, a digital experience agency that helps you drive greater revenue and create a better post-click digital experience. Catch the full episode here.

The Power of Insights to Gain a Competitive Advantage with Brett Townsend, Quester

Tue, 03 Sep 2024 02:47:27 -0000

Insights can be a huge competitive advantage for your business or brand. When you first understand how you can make the lives of your customers better, you can then sell them your products and services as ways to deliver the emotional impact. But what makes a good insight? Do focus groups still work? How has market research changed over the years? We wanted you to learn from an expert who knows the insights industry better than anyone, so we welcomed on Brett Townsend, SVP of Strategy at Quester. He’s also the Co-Author of the new book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Predictions about the Future of Advertising with Sascha Lock, AMP Agency

Wed, 28 Aug 2024 23:54:43 -0000

Where’s advertising heading in the future? No one knows for sure. But, we have a pretty good idea it will require a carefully curated advertising mix and utilize the storytelling of influencers. We welcomed on Sascha Lock, the former SVP, Media & Performance Analytics at AMP Agency, a full-service digital marketing agency that creates unconventional ideas that grow brands. Listen to the full episode here.

Classics: 4 Tips for Successful Succession Planning with Nick Bour, Inspire Wealth

Tue, 27 Aug 2024 00:36:55 -0000

Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. Successful succession planning means defining the legacy you want to leave, firming up your business and brand to operate independently, putting your talent in a position to grow and prosper, and planning your exit strategy. We’re of course NOT financial advisors, so we welcomed on Nick Bour. He’s the Founder and CEO of Inspire Wealth, a financial company providing wealth building and retirement planning services to residents of Michigan, Ohio, and Massachusetts.

We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Ways to Foster a Creative Culture in a Hybrid Work Environment

Thu, 22 Aug 2024 01:14:56 -0000

Do you need to have an in-person office to have a creative culture? We think not. In fact, we believe a hybrid work environment may just be the best way to stimulate creativity. Listen to why we disagree with Disney’s Bob Iger on his implementation of returning to the office. Make sure to catch the full episode here.

Creative Series: Culmination

Tue, 20 Aug 2024 03:10:00 -0000

In this episode, we take a look back at some of our favorite takeaways from our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10 special guests covered everything from the importance of relationships in the marketing agency space to developing a brand - not a one-hit-wonder. Hear from John Gleason, Jimmy Smith, Teresa Heath-Wareing, Angie Fischer, Mark Hughes, Kyle Schlegel, Maeve Hagen, Tom Custer, Sam Baier, and Fred Richards.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Ways to Use Brand Archetypes Effectively

Thu, 15 Aug 2024 01:13:03 -0000

The Hero. The Caregiver. The Everyman. You might have heard of brand archetypes. But what are they? And how do you use them effectively? It can be a difficult subject, but we came prepared with the examples and analogies you need to make your own brand archetypes come to life. You’ll want to listen to the full episode here.

Classics: 4 Roles Your Business Coach Should Play

Tue, 13 Aug 2024 00:00:00 -0000

A career coach can be one of your most valuable assets. They’re an unbiased resource who has nothing at stake except your personal growth and success, and they can help you see blind spots and give you tools and practices people closer to you may not. In this episode, we examine the “4 Key Roles Your Business Coach Should Play.” We also provide lots of personal anecdotes for how we chose our coaches, and how we get the most out of the relationships. Did you know we offer coaching as part of Forthright People? Whether it be for building your Marketing Smarts, general business guidance, branding and marketing development, Personal Brand cultivation, team dynamics optimization, or just about anywhere else you have a challenge, you can expect forthright support stemming from our 35+ years of experience.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Ways to Lead at Any Level

Thu, 08 Aug 2024 01:09:55 -0000

The fundamentals of leadership remain the same, no matter your level. We highlight two in this Quick Hit: Having followers and testing-and-learning your leadership practice. Make sure to listen to the full episode here.

What Founders Need to Know about Branding and Marketing to Effectively Build Their Teams with Victoria Hajjar, Ugli Ventures

Tue, 06 Aug 2024 01:45:56 -0000

Building a team is a crucial step as your business matures. And your team can be a huge help in strengthening your branding and marketing efforts. But, there are plenty of decisions to make, such as full-time employees or freelancers, maximizing your team’s capabilities, and deciding who’s a good fit for your company. We wanted you to learn from an expert who knows both team-building and marketing super well, so we welcomed on Victoria Hajjar, Founder of Ugli Ventures. They help transform your business from ugly to beautiful and give you the tools to grow.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Create a Referral Funnel with Dallas Travers, The Hive

Thu, 01 Aug 2024 02:00:00 -0000

Referrals. They build businesses. But how do you get them, over and over again? We welcomed on expert Dallas Travers. She’s the Founder of The Hive and Host of Coaches on a Mission. It all comes down to creating specific KPIs for your referral funnel among other tools we share in the full episode here.

Classics: Building a Career Vision with Intention with Keltie Knight, 3-Time Emmy Award-Winning TV Host and Creator of “Superfan”

Tue, 30 Jul 2024 02:00:00 -0000

This week, we’re making the entire episode a Marketing Smarts Moment. We’re honored to welcome special guest Keltie Knight, the 3-Time Emmy Award-Winning TV Host and Creator of “Superfan.” Hear how to achieve your goals, keep trying and trying, develop your personal brand, and why women often focus on so much comparison. You’ll also hear the behind-the-scenes of Keltie’s new show “Superfan” on CBS.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Become a More Compelling Writer with Scott Keyser, The Writing Guy

Wed, 24 Jul 2024 04:17:58 -0000

Writing is an endlessly useful skill in the business world. It can greatly help your ability to persuade, influence, and gain advocacy. We wanted you to learn from the best of the best when it comes to business writing, so we welcomed on Scott Keyser. He’s The Writing Guy and the Author of Winner Takes All and Rhetorica. Listen to the full episode here.

Perspective from Top CMOs on the Future of Branding with Mitch Duckler, FullSurge and The Future-Ready Brand

Tue, 23 Jul 2024 02:57:32 -0000

It can be difficult to keep up with the marketing and branding landscape - it’s always changing. Wouldn’t it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That’s what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Director of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate business growth. You’ll hear his key insights from the book, how to find an authentic positioning for your brand, how to get personalization right, what to think about AI (Artificial Intelligence) and other new technologies, and the tried-and-true approaches across the marketing and branding landscape.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Interviewing Tips for Landing Top Talent

Thu, 18 Jul 2024 00:54:07 -0000

The interview process has become more and more important in recent years. You need to interview effectively so you can land top talent and pass on the wrong fits. In this Quick Hit, you’ll hear how to ask for their elevator pitch and give them an assignment in real time. Make sure to listen to the full episode here.

Classics: What It Takes to Be a Successful Female Entrepreneur with Jill Morenz, Aviatra Accelerators

Tue, 16 Jul 2024 03:05:18 -0000

This week, we’re back with another Marketing Smarts Moment that’s an entire episode. We’re thrilled to welcome special guest Jill Morenz, the President and CEO of Aviatra Accelerators. Jill and Aviatra are all about supporting, enabling, and lifting female entrepreneurs. Hear the biggest challenges female entrepreneurs face, how to get started, focus on your mission, why women give up, and how to find the community that supports you during the good and bad times. Sign up for the Second Act Bootcamp and download Woman to Woman: Advice from Female Entrepreneurs.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Key Elements That Make a Compelling LinkedIn Presence

Thu, 11 Jul 2024 00:32:35 -0000

LinkedIn is THE place where people go to connect professionally. Your presence on the platform can create endless perks for your business and personal brand – if you do it right. Where do you start? We answer that and more in this Quick Hit. Full episode here.

Framework for Cold Emails That Convert with Laura Robison, GainKite

Tue, 09 Jul 2024 01:19:54 -0000

Cold emailing is one of the toughest things to do well. So many companies and marketers get lazy and resort to automation WITHOUT personalization - totally losing the human touch a well-crafted email deserves. So, how do you send cold emails that actually convert? You need to consider all the touchpoints, including the sender name, subject line, preview text, email copy, and even email signature. We wanted you to learn from a true pro in the email marketing world, so we welcomed on Laura Robison. She’s the Founder of GainKite, an email marketing consultancy. Make sure to use the code: SMARTS50 for 50% off when you grab her eBook, How to write emails that convert.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Tips for Using Digital Marketing with Ben Lund, Rise Marketing Group

Wed, 03 Jul 2024 19:56:08 -0000

So often, people shy away from digital marketing efforts. They’re scared they may do it wrong, or don’t understand it at all. But, digital marketing can be used to your advantage! Ben Lund joined us in this Quick Hit. He’s the Founder of Rise Marketing Group, a performance advertising agency who tailors curated programs to drive growth. Listen to the episode in its entirety here.

Classics: How to Leverage Digital Media to Achieve Business Results with Blake Pinsker and Torii Rowe, DREAMLABS

Tue, 02 Jul 2024 01:21:21 -0000

Digital media can open doors for your business - no matter what type of business you have. But it’s easier said than done. How do you leverage digital media to the point you actually achieve business results instead of wasting money? We wanted you to learn from a duo who truly knows what they’re doing in the space, so we welcomed on Blake Pinsker and Torii Rowe. They’re the Founder and Head of Acquisition, respectively, at DREAMLABS, a performance marketing agency specializing in media buying, ad creative, and strategic investment.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Write an Effective Creative Brief with Howard Ibach, Creative Brief Workshops

Thu, 27 Jun 2024 00:06:41 -0000

The creative brief is the spark to a fantastic campaign – or an underwhelming one, if you’re not careful. This Quick Hit brings you the wisdom of “The King of Creative Briefs That Sell,” Howard Ibach. He’s a creative brief expert, the Founder of Creative Brief Workshops, an author, trainer, and former creative. Check out the full episode here.

The Mentally Strong Leader with Keynote Speaker Scott Mautz

Tue, 25 Jun 2024 01:47:35 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Create Sales Funnels That Convert with Alisha Conlin-Hurd, Persuasion Experience

Thu, 20 Jun 2024 01:19:37 -0000

Converting leads is one of the biggest challenges businesses have. It can be tough to get attention, and even tougher to convert that attention to revenue. We wanted you to hear from someone who truly knows how to make all these things work together, so we welcomed on Alisha Conlin-Hurd. She’s the Co-Founder of Persuasion Experience, the “post click” growth agency who makes your marketing actually convert. Catch the full episode here.

Classics: 4 Tips for Combatting Impostor Syndrome for Success with Ryane LeCesne, Master Your Mindset Coach

Tue, 18 Jun 2024 00:32:46 -0000

Impostor Syndrome is very real and very common. How do you combat it? It comes down to embracing the 80/20 rule, being brave enough to step outside the box, becoming a lifelong learner, and getting in front of managing change. We wanted you to learn from a true expert in the space, so we welcomed on Ryane LeCesne. She’s the Master Your Mindset Coach at Inspire Brand Consulting.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Roles Client Service Should Play in Serving Business with Chris Wallen, BAREFOOT

Thu, 13 Jun 2024 01:22:07 -0000

It should go without saying that client service is important for your clients and your business. Client service should play the role of keeping the client in the room at all times, but issues can arise. This Quick Hit welcomes Chris Wallen, Director of Client Partnership at BAREFOOT, a brand experience agency in Cincinnati that serves clients ranging from Fortune 10 companies to local nonprofits. Make sure to listen to the full episode here.

Creative Series: Fred Richards, The Hive Principle

Tue, 11 Jun 2024 00:32:47 -0000

In this episode, we wrap up the interviews for our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10th special guest is Fred Richards, Founder of The Hive Principle. He has over 30 years of experience in the branding industry, and has led creative work for some of the biggest brands in the world. Hear why it’s hard to differentiate agencies these days, why there’s a lack of trust, when to say no to potential clients, why he doesn’t like design awards, and how we can fix our industry.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Tips for Hosting a Successful Event

Thu, 06 Jun 2024 00:15:20 -0000

Good or bad events can make or break your brand. You can’t always do everything perfectly, but there are plenty of things you can do to ensure your event runs smoothly. This Quick Hit gives you hot-off-the-press experiences with all these aspects from our ForthRight Women (FRw) events. We’re here to resolve your worries so you can rock that stellar event. Catch the full episode here.

Creative Series: Sam Baier, Elevate

Tue, 04 Jun 2024 00:32:00 -0000

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 9th special guest is Sam Baier, Senior Director, Brand at Elevate. They’re a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. Hear how to create a fantastic partnership between brands and agencies, how expectations have changed over the years, why the sports industry is behind in the marketing space, why agencies need to be the strategic advisor, and how AI and new technology open the playing field for creatives.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Watchouts for the New World of Consumer Research with Janelle Estes

Thu, 30 May 2024 00:57:14 -0000

There’s never been more data at our fingertips, but with that comes privacy and ethical concerns. How do you pull out insights that will positively impact your business? It comes down to a few things - and we highlight 2 in this Quick Hit. Make sure to listen to the full episode here.

Creative Series: Tom Custer, Reztark

Tue, 28 May 2024 00:53:21 -0000

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 8th special guest is Tom Custer, Vice President Business Development at Reztark Design Studio. He has 30 years of experience in the agency world, most of which have focused on the retail industry. Hear why there’s currently a mix of generalists and specialists, whether brands or retailers lead the charge, the skills agencies bring to the table, how the creative process has changed, and how to keep your curiosity.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Gain Traction for Your POV

Wed, 22 May 2024 20:16:31 -0000

No matter what role you’re in, you often need to have a point-of-view (POV). You always need the support of your team and your clients if you want that POV to move your business along. In this Quick Hit, we have the answers you’re searching for. Check out the full episode here.

Creative Series: Maeve Hagen, Taylor

Tue, 21 May 2024 00:27:00 -0000

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 7th special guest is Maeve Hagen, Managing Partner at Taylor. They’re a purpose-led marketing communications agency that shapes possibilities for the world's leading brands. Hear why communications is so key, how to approach emerging technologies, what many brands get wrong about purpose-driven marketing, how to adapt to change, and some of her favorite Super Bowl campaigns.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Tips for Being a Compelling Speaker

Thu, 16 May 2024 00:47:42 -0000

Speaking can be a very rewarding experience and help advance your career, no matter the size of the stage. Being a compelling speaker takes lots of practice, showing up with presence, engaging actively with the audience, and not leaving the conversation on the “stage.” But what do you do if you’re an extreme introvert, are stuck speaking in small settings, or get so nervous you forget what you’re talking about? Listen to our tips in this Quick Hit and make sure to catch the full episode here.

Creative Series: Kyle Schlegel, Weber

Tue, 14 May 2024 00:49:59 -0000

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 6th special guest is Kyle Schlegel, VP, Americas Marketing & DTC at Weber. He’s an award-winning global marketing executive with 20+ years of experience helping brands - and the people that drive them - reach their full potential. Hear how to get internal and external teams to thrive together, embrace teachable moments, be clear and helpful with feedback, manage expectations, and practice empathy with your agency or client-side partners.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Beliefs Critical in Helping Women Rise in Leadership

Thu, 09 May 2024 00:33:29 -0000

So many of us women deserve to be in the leadership positions we dream of, but we struggle getting there due to outdated beliefs. Helping women rise in leadership comes down to being good moms and good leaders, having the responsibility to rise and pull others up, being powerful, and acknowledging where we get in our own way. This Quick Hit answers a few questions you may be struggling with. Check out the full episode here.

Creative Series: Mark Hughes, Oodle

Tue, 07 May 2024 00:33:29 -0000

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 5th special guest is Mark Hughes, Partner and Chief Strategy Officer of Oodle. They’re a digital marketing agency that creates captivating experiences to help brands stand out and drive results. Hear whether to start with brand or digital, how to qualify a great digital agency, how search is changing, how to brainstorm with AI (Artificial Intelligence), and what types of agencies will survive in the era of AI.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Build Empathy in the Workplace

Thu, 02 May 2024 00:24:02 -0000

How do you build empathy in the workplace? This is an area we’re super passionate about and have loads of experience in from a variety of different workplaces. Let’s build some empathy. Catch the full episode here.

Creative Series: Angie Fischer, Lightborne Communications

Tue, 30 Apr 2024 00:20:52 -0000

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 4th special guest is Angie Fischer, COO of Lightborne Communications. They’re a full-service motion design, animation, editorial, and video production team that has been creating award-winning content for over 3 decades. Hear why it’s such a challenging time for agencies, how to show your value as an agency, how quality content is assessed these days, how to mitigate concerns with clients, and what makes a great creative brief.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways Companies Should Expect Modern Agencies to Behave

Thu, 25 Apr 2024 00:09:40 -0000

Creative Series: Teresa Heath-Wareing

Tue, 23 Apr 2024 03:16:38 -0000

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She’s been in marketing for 20 years and experienced every possible side of the marketing world. Hear how to handle the fast pace at which marketing changes, how to create quality creative that actually works for your brand, where agencies can find their superpower, how to showcase your skills as an agency, and what marketing careers will look like in the future.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Insider Tips a College Athlete Should Know to Better Negotiate an NIL Deal with Nick Lord, NOCAP Sports

Thu, 18 Apr 2024 00:17:50 -0000

The changes in NIL (Name, Image, and Likeness) have gotten a lot of attention in college athletics and it’s created a huge opportunity for both college athletes and brands. We wanted you to learn from an expert at tackling these tricky NIL scenarios, so we welcomed on Nick Lord. He’s the Co-Founder and CEO of NOCAP Sports, an NIL sports tech company helping athletes transform influencer marketing. Catch the full episode here.

Creative Series: Jimmy Smith, Amusement Park Entertainment

Tue, 16 Apr 2024 00:31:00 -0000

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our second special guest is Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment, and the Author of The Truth graphic novel. He’s one of the advertising industry’s most celebrated creatives and has created award-winning work for brands including Nike and Gatorade. Hear how to research and learn from legends, what’s working and not working in the experiential space, how to view a brand bible, how to embrace big thinking, and his favorite celebrities he’s worked with.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways Brand Architecture Empowers Sub-Brands

Thu, 11 Apr 2024 00:09:37 -0000

Your sub-brands can pack a serious punch for your business – when you use them correctly with your primary brands. How do you get your brands to work together like a family? It comes down to a strong brand architecture. This Quick Hit gives you some insight on how empowering your sub-brands gives each sub-brand a “home” under the master brand, its own visual and verbal toolkit for strategy creation, unites the sub-brands and creates success criteria, and allows for cross-promotion. Make sure to listen to the full episode here.

Creative Series: John Gleason, A Better View

Tue, 09 Apr 2024 00:59:04 -0000

In this episode, we kick off our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our first special guest is John Gleason, Founder and President of A Better View Strategic Consulting. He straddles the line of agency and corporate, with many, many years spent at P&G until he stepped out on his own and started working directly with both agencies and corporate clients himself. Hear his definitions of design and design thinking, the biggest challenges facing agencies today, why focus groups are ineffective, where agencies should push back, and what makes a great client.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Effectively Lead in a Hybrid Work Environment

Wed, 03 Apr 2024 22:12:29 -0000

The work world has changed A LOT in recent years. One of the biggest aspects that’s changed is work environments. While it used to be expected to come into the office every day during the work week, the use of hybrid work environments is becoming more and more common. How do you lead your team in a hybrid work environment? In this episode, you’ll hear how often you should be in the office, what to do when someone’s failing to get their work done at home, and the best way to handle losing talent over your mandated work environment. Listen to the full episode here.

Classics: Removing the Barriers to Getting Good Work

Tue, 02 Apr 2024 03:00:00 -0000

It can be a really tough - but beautiful - thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. How do you remove those barriers? In this episode, you’ll learn how to focus your team, manage egos, and nominate the right people. You’ll also find out how to make sure everyone feels their voice is heard, what to do about those on the quieter side, and how to know it’s time to concede.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How Virtual Events Can Spark Your B2B Marketing with Jon Kazarian, Accelevents

Thu, 28 Mar 2024 00:05:58 -0000

Virtual events have many, many perks that can help spark your B2B marketing efforts. We welcomed on Jon Kazarian, Founder and CEO of Accelevents. They’re an event technology platform to facilitate every type of event – including virtual events, webinars, large conferences, field marketing events, and more. There are several key ways to maximize the success of your virtual event – before, during, and after the event. Make sure to catch the full episode here.

Classics: Being a Woman in Business: Everything We Wish Someone Would Have Told Us

Tue, 26 Mar 2024 00:55:13 -0000

Our ultimate goal in doing this episode is to shine a light on the realities of being a woman in business, so women can approach their careers and lives with their eyes wide open. Many of these realities are highly controversial, so they are rarely talked about…especially within the walls of a company. Which means sometimes we don’t know we are losing the game until it is too late. And yes, it is a game we all must become competent players in to achieve our goals. But the one thing we will say over and over is you need to do you. Stick to your truth, but do so with awareness. In this episode, we focus on sharing the things we wish people would have shared with us as we navigated our careers and built our personal brands.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Leave a Legacy in Your Career

Thu, 21 Mar 2024 00:11:25 -0000

How do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave – there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. Check out the full episode here.

How to Use Brand as a Business Strategy to Drive Growth

Tue, 19 Mar 2024 00:55:38 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Set Your Brand up for Success

Thu, 14 Mar 2024 00:26:53 -0000

Your brand is everything. How do you set your brand up for success – today AND in the future? This Quick Hit brings you real-world problems you may be experiencing and reveals how to solve them. Make sure to listen to the full episode here.

Classics: How to Get the Most Out of Collaborative Work Sessions

Tue, 12 Mar 2024 01:33:16 -0000

Brainstorming and strategy sessions can work wonders for your organization - if you do them right, that is. Collaborative work sessions can be a huge help and create that insight your business needs right now. But, it gets tricky really quickly when you have so many voices in the same room. So how do you nail your next collaborative session? In this episode, you’ll learn why you should always have 2 facilitators, give homework, allow for respectful debate, and never leave the final decision up to the group. You’ll also discover how to manage strong personalities who dominate the conversation and ensure your team takes the right steps following the session.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Roll Out Company Values

Wed, 06 Mar 2024 23:28:37 -0000

Company values don’t mean anything if no one on your team knows about them or takes them to heart. Once you build your company values, what comes next? This Quick Hit gives you a look at how to effectively utilize what you’ve built with specific actions. Check out the full episode here.

How to Grow Your Credibility outside of Just Doing the Work

Tue, 05 Mar 2024 02:03:36 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Build Company Values

Thu, 29 Feb 2024 01:30:09 -0000

Company values – it’s a topic that’s near and dear to our hearts. Company values can make the difference between a company that flourishes and a company where the team can’t wait to jump ship. How do you build company values that inspire your team and stand the test of time? In this Quick Hit, we’re bringing you 2 ways to build company values. You’ll learn how to be choiceful about the values you select and craft the values in your company’s voice. Check out the episode in its entirety here.

Classics: 4 Roles Client Service Should Play in Serving Business with Chris Wallen, Organic

Tue, 27 Feb 2024 01:16:23 -0000

It should go without saying that client service is important for your clients and your business. And we’ve seen a looooooot of good and bad execution. Client service should play the role of keeping the client in the room at all times, challenging the client’s beliefs and perspective, having a clear understanding of the business and its goals, and seeking opportunities to make the business stronger. But lots of issues can arise. What if client service leans in too much to what the client wants? They feel they’re being minimized? They keep getting asked to do only what the client wants? We wanted to resolve your worries with a thought leader in the space, so we welcomed on Chris Wallen. He’s the Director, Client Partnership at Organic (formerly BAREFOOT), a marketing and advertising agency in Cincinnati that serves clients ranging from Fortune 10 companies to local nonprofits.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Effectively Use Referrals to Grow Your Business with Raúl Galera

Thu, 22 Feb 2024 01:31:47 -0000

Referrals can be the best way to grow your business. But how exactly do you get them? We wanted you to learn from an expert who knows referrals better than anyone, so we welcomed on Raúl Galera. He’s the Chief Advocate at ReferralCandy, which essentially allows companies to run referral programs on autopilot. Check out the full episode here.

Classics: How to Effectively Manage Ego on Your Team

Tue, 20 Feb 2024 02:22:56 -0000

Not all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful, and adds to a person’s swagger. This is NOT the type of ego we talk about in this episode. Here, we reference the type of ego that gets in the way of the team, the work, etc. Being the leader with one of these personalities in a position above you comes with some difficulty, but there ARE strategies you can implement to make this person easier to navigate and work with.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Create a Compelling Elevator Pitch with Shane Meeker

Thu, 15 Feb 2024 00:57:00 -0000

We wanted you to learn from the best of the best when it comes to elevator pitches, so we welcomed on Shane Meeker. He’s a Keynote Storytelling Speaker, movie analogy extraordinaire, and Author of StoryMythos: A Movie Guide to Better Business Stories. A compelling elevator pitch can open so many doors for your business – and not just the elevator doors. Have you worked on refining yours lately? Make sure to catch all 4 tips in the full episode here.

Classics: How to Successfully Transition from a Doer to a Manager

Tue, 13 Feb 2024 02:26:39 -0000

So you’ve landed a new role as a manager vs. the doer. Congratulations! Now what? How do you transition from one role to another without abandoning your responsibilities? How can you manage the transition without micromanaging? How do you define your new role? How do you get it all done successfully? We give you the tools you need to move into your new role while leaving your previous responsibilities in good hands.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Tips for Successful Cold Calling

Thu, 08 Feb 2024 01:27:06 -0000

Nonprofit Edition: How to Capture Attention with Brand

Tue, 06 Feb 2024 01:27:07 -0000

Nonprofits, listen up: brand can be your secret weapon. When you’re so passionate about what you’re doing, it can be easy to forget your nonprofit is still a business. So, how do you capture attention with brand? It comes down to inspiring people to care, cultivating culture, establishing a clear hierarchy to establish partnerships, and creating consistency in communication. It’s your time to create a compelling presence with your nonprofit brand.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Removing the Barriers to Getting Good Work

Thu, 01 Feb 2024 01:07:28 -0000

It can be a really tough thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. This Quick Hit gives you some real-world examples of how to manage these barriers. Don’t miss the episode in its entirety here.

Classics: 4 Ways to Leave a Legacy in Your Career

Tue, 30 Jan 2024 02:05:18 -0000

How do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave - there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. In this episode, you’ll learn how to take the time to mentor, set the new standard, create culture, and intentionally plan your succession. You’ll also find the truth behind your legacy at your previous place of employment, how to work on your legacy despite the expectation of your day-to-day work, and the best way to build your legacy over time.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Should I Do a Branded Podcast?

Thu, 25 Jan 2024 01:21:20 -0000

The Challenges Facing Today's Creative Agencies and What to Do about Them

Tue, 23 Jan 2024 01:18:18 -0000

Being a creative agency is always an adventure. There are so many challenges, but it can be some of the most rewarding work you’ll ever do. What are some of the biggest challenges today’s creative agencies face? The “secret sauce” is gone, clients have gotten wise on how much they should be paying, execution falls flat, and “brand” continues to be hard to explain and internalize. Now, for the really good stuff: what to do about these challenges. We have you covered in this episode.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Get the Most Out of Collaborative Work Sessions

Thu, 18 Jan 2024 01:37:41 -0000

How do you nail your next collaborative session? Brainstorming and strategy sessions can work wonders for your organization – if you do them right. Collaborative work sessions can be a huge help and create that insight your business needs right now. But, it gets tricky really quickly when you have so many voices in the same room. This Quick Hit gives you a few things you can put into action to see results. Check out the full episode here.

Classics: 4 Reasons to Start with a Brand Story

Tue, 16 Jan 2024 00:56:18 -0000

A Brand Story is a powerful tool when created and utilized properly. It’s a key differentiator to any business’s success. Unfortunately, too many companies phone it in when it comes to their brand story, or even worse…decide not to create one entirely. At some point, it catches up to them in a bad way. In this episode, we discuss how to ensure you have the right Brand Story to set your foundation and use it as a lens for every decision your brand makes - leading to the ultimate brand and business success. Our example of a brand who leverages their Brand Story to the fullest is Moxy Hotels by Marriott.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The Value of Text Message Marketing with Aaron Weiche, Leadferno

Thu, 11 Jan 2024 01:38:27 -0000

Are you using text message marketing for your business? It’s a communication channel that traditionally has been kept to personal chatting between friends and family. But, there’s a whole world of possibilities when you think about text messaging from a business sense. In this Quick Hit, we welcomed on Aaron Weiche, the Co-Founder and CEO of Leadferno, who’s helping to create delightful conversations at speed for businesses using messaging to close more leads faster. Catch the full episode here.

How to Translate Your Brand into a Physical Reality with Ron Novak, Drawing Dept

Tue, 09 Jan 2024 01:27:47 -0000

When we say “brand,” we mean more than your logo, colors, and fonts. We’re talking about the experience you’re creating and how it’s going to connect emotionally with your client, customer, or consumer. This feels super tangible when you’re talking about products, but what about when you walk into an office building, a restaurant/bar/club, a condo complex, a retail store, an entertainment venue, and beyond? We wanted you to learn from the best of the best in bringing brand to life in physical form, so we welcomed on Ron Novak. Ron is a Foundering Partner and Principal at Drawing Dept, a full-service architectural firm that pursues a diverse range of work.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Self-Promote without Sounding Arrogant

Thu, 04 Jan 2024 00:59:40 -0000

Let’s face it – giving yourself credit and praise is often awkward and uncomfortable. How do you self-promote without putting people off? You can learn how to flatter others as you promote yourself, emphasize the effort behind the accomplishments, and volunteer to teach others an area you excel at. Catch the episode in its entirety here.

The Nuts and Bolts of Podcasting with Max Branstetter, MaxPodcasting

Tue, 02 Jan 2024 00:55:02 -0000

Podcasting has grown a TON as a business-building tool over the past couple decades. We’re entering our 3rd year of podcasting, and we continue to find it to be an interesting point of discussion for most people. But what does it take to start - and continue - an awesome podcast for your business or personal brand? We’re excited to share a special peek behind the curtain, as we welcomed on our podcast producer: Max Branstetter! Max is the Founder and Podcast Producer at MaxPodcasting, the Host of the Wild Business Growth Podcast, and writes the Podcasting to the Max newsletter - where podcasting meets entrepreneurship (and terrible puns).

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Do I Really Need to Hire a Marketing Team? with Jeff Reynolds, Reynolds+Myers

Thu, 28 Dec 2023 04:12:33 -0000

Marketing, marketing, marketing. It’s everywhere you look, and we all know it’s important for growing your business. We believe a marketing team can be a phenomenal addition to your team. In this Quick Hit, we welcome marketing extraordinaire Jeff Reynolds, Founder and President of Reynolds+Myers and Author of The Monster That Ate Marketing, to share his insight on the best way to hire a marketing team for your organization. Catch the full episode here.

The Importance of Using Design to Solve Business Problems with Paul Stonick, SCADpro and Punks & Pinstripes

Tue, 26 Dec 2023 01:13:08 -0000

Too often, design becomes a purely creative exercise. This is a HUGE missed opportunity. When used correctly, design can be a tremendous asset in helping people think differently, flex different tools in their toolkits, and get to unique solutions that wouldn’t otherwise come to fruition. We wanted you to learn from a trusted expert in the worlds of design and business, so we welcomed on Paul Stonick, Vice President of SCADpro - a collaborative design studio connecting current and future art and design professionals with business leaders to solve real-world challenges. He’s also a founding cohort member of Punks & Pinstripes, a private network of transformation executives.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Find Happiness at Work

Thu, 21 Dec 2023 01:33:27 -0000

Happiness at work – is it really possible? You bet! And it can improve lots of other areas of your life, as well. The hard part is making the changes needed to find that happiness. In this Quick Hit, catch a couple of the points you can put into practice. Listen to the rest here.

How to Use Social to Grow Your Popularity with AJ Kumar, The Limitless Company

Mon, 18 Dec 2023 23:11:18 -0000

Have you thought about using social media to grow your popularity? It helps to view social through a marketing lens - whether you’re using it for your business or your personal brand. When you take this approach, it requires intention, a narrative, and a strategy. But what are the best ways to make your brand pop on social media? We wanted you to learn from a true thought leader in the space, so we welcomed on AJ Kumar, The Digital Maestro at The Limitless Company. They transform your thought leadership into entertaining short-form vertical videos designed to create attention on social media.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Leverage Audio Marketing with Nora Sudduth, Hello Audio

Thu, 14 Dec 2023 01:49:47 -0000

Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? We have you covered, as Nora Sudduth – Co-Founder and Chief Revenue Officer of Hello Audio – joined in to share her audio brilliance and answer your questions on making an impact with the medium. Listen to the full episode here.

Classics: How to Translate Your Brand’s Tone of Voice into Messaging

Tue, 12 Dec 2023 00:54:44 -0000

This episode is designed to assist you in the next step of executing your brand and all the challenging and scary things it brings with it! You’ve defined your brand character, developed your TOV (Tone of Voice), and next comes the messaging. But what does that really entail? Bringing the brand you’ve spent countless hours creating to life can give you an “OH $^!t” moment. But don’t worry. We have you covered and give you the tools you need so you can put your plan into action! If you haven’t already listened to our episodes on brand character and TOV, go download them NOW!

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Build a Highly Effective Marketing Team with Tim Parkin, Parkin Consulting

Thu, 07 Dec 2023 01:44:23 -0000

When hiring new team members, it’s important to consider their skills and what they can bring to the table individually. But, don’t forget how crucial it is that they fit in with the team as a whole. In this Quick Hit, we welcome Tim Parkin, President of Parkin Consulting, to share his expertise and shine the light on how best to build a strong team. Catch the full episode here.

Classics: How to Successfully Lead When You Are Not the Leader with Scott Mautz, Profound Performance

Tue, 05 Dec 2023 01:17:05 -0000

In this episode, we welcome Scott Mautz, Founder of Profound Performance and popular Author, Keynote Speaker, and our prior Business Coach! Oftentimes, we think we need to be the named leader in order to lead. This is far from the truth! Being a part of a team comes with many perspectives and having a strong influence over the team drives leadership. Join us as we dig into how to be a leader - even without the title.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: What Happens When Brand Truly Leads Business with Steve Robinson, Former CMO of Chick-fil-A

Thu, 30 Nov 2023 01:34:22 -0000

If you’ve listened to us for any amount of time, you know how much we believe in building a strong brand and cultivating it from the ground up to carry your business to the heights you aim for. Steve Robinson, former CMO of Chick-fil-A, joined us to share his wisdom on how leading your business with brand can lead to success. You won’t want to miss the full episode here.

How to Become a Thought Leader in Your Industry with Joe Zappa, Sharp Pen Media

Tue, 28 Nov 2023 01:30:13 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The 4 Biggest PR Myths That Can Blow Your Marketing Campaign

Thu, 23 Nov 2023 03:43:16 -0000

Navigating the PR world can be a challenge - especially when your results fall short of your expectations. There are so many channels out there, from TV to social media influencers. In this Quick Hit, we highlight 2 myths we’ve seen over the years. The kind of PR we’re referring to here is “earned media,” something that gets you coverage without having to pay for it. Catch the original episode here.

Classics: 4 Tips for Getting the Most Out of Paid Media with Amy Scalia, Local 12 and Cincinnati Refined

Tue, 21 Nov 2023 00:48:59 -0000

There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. So, how do you get the most out of paid media? You’ll want to leverage influencer marketing, invest enough to break through and create an ecosystem, amplify content and placements across your channels, and know how the paid media KPIs impact business KPIs. You’ll also be faced with the decision of hiring an influencer marketing agency or going at it yourself, determining the most effective paid media platforms, and overcoming common mistakes with paid media. We wanted you to learn from a dynamic leader who knows all sides of paid media, so we welcomed on Amy Scalia. She’s an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and started and runs the foundation PSNEVERGIVEUP with her husband.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: How to Tell Compelling Stories That Get Attention with Mike DaRe, Smarts Agency

Thu, 16 Nov 2023 01:41:10 -0000

We welcomed guest Mike DaRe, President of Smarts Agency, who - like us - knows the difference between telling a story and telling a compelling story that gets attention. That’s the story your audience longs to hear! Consumers can see straight through a story that is inauthentic and created for the sake of having an original origin, for example, versus a brand communicating from a place of knowing exactly who they’re talking to and what they want to hear. This Quick Hit gives you real-world questions and examples you can relate to. Catch the full episode here.

4 Critical Questions to Guide Successful Strategy Planning

Tue, 14 Nov 2023 01:22:10 -0000

It’s that time of the year again…strategy planning! What worked for you this year? How do you want to position yourself next year? Guide successful strategy planning by asking what you want to be when you grow up, what needs to be true in order to achieve it, what success looks like, and whether your organization is inspired and motivated. Let’s knock the next year out of the park.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Effectively Evaluate Candidates to Get the Right Fit

Thu, 09 Nov 2023 02:32:27 -0000

We have found ourselves in an environment where hiring can be challenging. Finding quality candidates can be even more difficult. Hiring is not an exact science by any means, but this Quick Hit gives you 2 strategic steps you can take to set your company up for success. Make sure to listen to the full episode here.

Classics: How to Select an Agency in Today’s World with Scott Lucas, Sterling Brands

Tue, 07 Nov 2023 01:03:39 -0000

You need to know exactly what to look for when choosing the right agency for you and your business. With the ever-changing agency environment comes different expectations. Join us as we welcome friend and special guest, Scott Lucas from Sterling Brands.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: The Essentials of a Successful PR Stunt

Thu, 02 Nov 2023 02:52:11 -0000

Not all those in the PR world love the idea of a stunt. Do they work? Sure. They are intended to wow - and when done well, for the right brand, they can deliver the desired reaction from consumers. A drama-filled stunt can provide excitement, but there also needs to be a level of engagement - which requires you to do your homework and planning BEFORE the stunt takes place. In this Quick Hit, we invite you to listen to real-world examples of our experiences. Make sure to catch the full episode with tried and true tips here.

4 Tips for Finding Your Inner Circle

Tue, 31 Oct 2023 00:22:41 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: How to Translate Your Brand’s Tone of Voice into Messaging

Thu, 26 Oct 2023 02:09:04 -0000

You’ve defined your brand character, developed your TOV (Tone of Voice), and next comes the messaging. But what does that really entail? Bringing the brand you’ve spent countless hours creating to life can give you an “OH $^!t” moment. But don’t worry. We have you covered and give you the tools you need so you can put your plan into action! Be sure to catch the full episode here.

Classics: How to Position Yourself for Promotion

Tue, 24 Oct 2023 00:23:56 -0000

You’re working really hard, making connections with the “right” people. You should be getting close to a promotion, right? Well, it’s not always that clean and simple. The road to promotion is one many of us have traveled in our careers. We discuss it often with our coaching clients and want to give it to you straight in this episode. Based on our evaluation of candidates for promotion, we shed light on how to shift your mindset to set yourself up for success more quickly than the approach you may be currently taking.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Relationship-Limiting Mistakes Clients Make - The Insider Edition

Thu, 19 Oct 2023 00:09:10 -0000

In this Quick Hit, we look at what the client can put into action to create a better relationship with the agency. This produces better work and a smoother, more enjoyable process for all involved. Relationships can be tricky, but we have you covered with specific, actionable steps to take for positive outcomes. Listen to the full episode here.

How to Build Demand with B2B Marketing with Deanna Shimota, GrowthMode Marketing

Tue, 17 Oct 2023 00:45:31 -0000

B2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. This works in your favor when you continue to focus on demand generation. But it’s easier said than done. So how do you increase demand for your products or services through B2B marketing tactics? We wanted you to learn from a true pro in the space, so we welcomed on Deanna Shimota, CEO of GrowthMode Marketing. They’re a demand generation agency focused on driving long-term growth.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: How to Position Yourself for Promotion

Wed, 11 Oct 2023 23:54:32 -0000

Many of us have traveled the road to promotion in our careers. We discuss it often with our coaching clients and want to give it to you straight. Based on our evaluation of candidates for promotion, we shed light on how to shift your mindset to set yourself up for success more quickly than the approach you may be currently taking. Check out the full episode here.

How to Get Gen Zers to Engage through Social with Corinne Westbrook, Gen Zer

Tue, 10 Oct 2023 00:36:56 -0000

How do you crack the code with Gen Zers? There’s a lot to consider, and any success can feel more like lightning in a bottle than a trusted marketing strategy. It helps to hear from the source - and we have you covered! We welcomed on a very special guest who’s been mentioned many times on this podcast - Anne’s daughter, Corinne Westbrook. Corinne is here to share what Gen Zers are thinking when they process your content and decide whether you’re worth their attention.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Business-Limiting Mistakes Agencies Make - The Insider Edition

Thu, 05 Oct 2023 00:36:06 -0000

This Quick Hit gives an “under-the-tent” sneak peek from the corporate world of mistakes agencies could have avoided. You are likely never going to hear them from clients - and if you do, it’s most likely too late. Join us as we discuss mistakes you may be making and give you the tools to correct and move forward. Listen to the full episode here.

How to Leverage Digital Media to Achieve Business Results with Blake Pinsker and Torii Rowe, DREAMLABS

Tue, 03 Oct 2023 01:42:05 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Simple Tips for Upping Your Customer Service

Thu, 28 Sep 2023 00:22:57 -0000

The desire to provide your clients or customers with the best experience should not be tossed to the side. In today’s environment across many industries, finding employees is a challenge. Finding employees who provide good customer service can be seemingly impossible. This Quick Hit gives you real-world examples of those who have done it right, and those who missed the mark. Catch the full episode here.

Classics: Remaining Resilient - The Art of “Test-and-Learn”

Tue, 26 Sep 2023 00:17:12 -0000

Many are struggling to figure out how to make decisions about their business amidst an uncertain economy. In this episode, we discuss how you can stay resilient by adopting “Test-and-Learn” practices. This is the cycle of doing, learning, refining, and repeating. It allows for fast-cycle iteration, saving money and time, and it can be applied to all aspects of your business. We talk about specific practices and examples based on our experience so you can immediately integrate Testing-and-Learning into your business today.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: The Importance of Brand in the B2B Space with Dave Necessary, Gardner Business Media

Thu, 21 Sep 2023 01:56:11 -0000

Oftentimes, brand identity in the B2B space is overlooked and the lack of attention and action is a huge miss. In this Quick Hit, we welcome Dave Necessary of Gardner Business Media and gain insight on how you can improve your brand presence in the B2B space. You can catch the full episode here.

4 Ways Virtual Assistants Can Improve Your Productivity and Help Manage Your Business with Molly Rose Speed, Virtual Assistant Academy

Tue, 19 Sep 2023 00:51:01 -0000

Virtual Assistants (VAs) can be a huuuuge help for your business. Imagine how much time you could free up for yourself while not being worried about things falling through the cracks. Use VAs to grow your business by having them do the tasks that will enable the team, having them do the tasks that disproportionately consume your attention, having them extend customer service in off-hours, and choosing the right VA for the job. We wanted you to learn from someone with an incredible resume of partnering with VAs, so we welcomed on Molly Rose Speed. She’s the creator of Virtual Assistant Academy and Virtual Assistant Management.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Big Mistakes Women Leaders Make Managing Other Women

Thu, 14 Sep 2023 00:30:35 -0000

It’s critical for women to keep raising other women into important roles that shape business and our world. What if we not only trailblaze the path, but make it wider for those who follow? In this Quick Hit, we bring you some key mistakes you can avoid to help those you manage exceed their goals. Make sure to listen to the full episode here.

Classics: 4 Beliefs Critical in Helping Women Rise in Leadership: The Real Truth

Mon, 11 Sep 2023 23:53:03 -0000

So many of us women deserve to be in the leadership positions we dream of. But, we struggle getting there due to outdated beliefs - some environmental, some due to archaic processes, and some due to us getting in our own way. This is exactly why we launched ForthRight Women (FRw) - to help us overcome what is holding us back. Helping women rise in leadership comes down to being good moms and good leaders, having the responsibility to rise and pull others up, being powerful, and acknowledging where we get in our own way. But what if you don’t have a village? How do you make time to prioritize yourself? And why does everyone else have to have an opinion? We have all the answers, as this is an area we’re super, super, super passionate about.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Effectively Manage Ego on Your Team

Thu, 07 Sep 2023 00:05:49 -0000

Not all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful, and adds to a person’s “swagger.” This is NOT the type of ego we talk about in this Quick Hit, which brings you real-world examples of how to navigate these personalities. Make sure to catch the full episode here for strategies you can implement to make this person easier to work with.

What It Takes to Be a Successful Female Entrepreneur with Jill Morenz, Aviatra Accelerators

Tue, 05 Sep 2023 00:28:01 -0000

This week, we’re back with another Marketing Smarts Moment that’s an entire episode. We’re thrilled to welcome special guest Jill Morenz, the President and CEO of Aviatra Accelerators. Jill and Aviatra are all about supporting, enabling, and lifting female entrepreneurs. Hear the biggest challenges female entrepreneurs face, how to get started, focus on your mission, why women give up, and how to find the community that supports you during the good and bad times. Sign up for the Second Act Bootcamp, which starts Friday, September 29th, 2023, and download Woman to Woman: Advice from Female Entrepreneurs.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The Truth on How to Get Hired as an Influencer

Thu, 31 Aug 2023 00:32:47 -0000

Being an influencer has grown from a hobby to a lucrative business for many. Platforms such as TikTok and Instagram have given celebrity status to everyday people seemingly overnight. Is this all about luck or being at the right place at the right time? Not entirely. Becoming an influencer that actually gets hired comes by following certain truths. Join us in this Quick Hit as we discuss what these are and start creating opportunities you may be missing out on. Listen to the full episode here.

Classics: 4 Tips for Utilizing Brand to Differentiate in a Crowded Space with Andy Snyder, Rhinegeist Brewery

Tue, 29 Aug 2023 00:46:04 -0000

For this episode, we welcome special guest Andy Snyder, Brand Manager at Rhinegeist Brewery. He discusses brand as a key means for differentiation in a crowded category - in this case (pun intended), craft beer. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. It’s those emotional connections that - when built authentically - drive consumers to choose you more often, indefinitely.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: How to Select an Agency in Today’s World with Scott Lucas, Sterling Brands

Thu, 24 Aug 2023 03:50:14 -0000

You need to know exactly what to look for when choosing the right agency for you and your business. With the ever-changing agency environment comes different expectations. In this Quick Hit, Scott Lucas from Sterling Brands joined us to discuss how the agency focus should be on problem-solving, not process-following. Catch the full episode here.

4 Tips for Combatting Impostor Syndrome for Success with Ryane LeCesne, Master Your Mindset Coach

Tue, 22 Aug 2023 05:09:21 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Key Questions That Lead to Insightful Consumer Research

Thu, 17 Aug 2023 00:19:44 -0000

We talk a lot about creating a connection to your consumer, customer, or client. It’s a key element in creating Brand-Love. Consumer research can seem like a massive undertaking, but doing your due diligence by engaging your consumer in a unique fashion can deliver value and shape your business. In this Quick Hit, we share a couple key questions that lead to insightful consumer research. Make sure to check out the full episode here.

Classics: The Necessity for Creative Strategy with Steve Leder, Badge Design Studio

Tue, 15 Aug 2023 00:06:53 -0000

For this episode, we welcome special guest Steve Leder, Founder and Chief Creative Officer of Badge Design Studio. He discusses an important - and often controversial - topic in the marketing world: creative strategy. We often talk the importance of a brief because it gets everyone on the same page. It’s imperative the brief translates into a creative strategy the entire team can get on board with from the get-go to produce the desired result. We dive deep into how to combat the challengers like ego, clarity, and relationships that get in the way of this.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Common Mistakes People Make When Naming Your Business, Brand, or Product

Thu, 10 Aug 2023 02:04:37 -0000

Creating the name of your business, brand, or product is one of the most stressful times for entrepreneurs. Launching your “baby” into the world is both exciting and anxiety-ridden, which also makes naming very emotional. This can unfortunately lead to poor decisions. In this Quick Hit, we give real-world examples and explain what to avoid. Make sure to catch all 4 points in the full episode here.

Building a Career Vision with Intention with Keltie Knight, 3-Time Emmy Award-Winning TV Host and Creator of “Superfan”

Tue, 08 Aug 2023 00:57:23 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Hold Others (And Yourself) Accountable

Thu, 03 Aug 2023 01:38:17 -0000

From the lack of willing employees to overpaying for warm bodies, it’s more important than ever to hold ourselves and our employees accountable. If we don’t, we compromise our culture - making it harder to bring in and retain quality talent. This Quick Hit gives you “In the Trenches” real-world examples to help you navigate this challenge. Catch the full episode here.

4 Tips for Successful Succession Planning with Nick Bour, Inspire Wealth

Tue, 01 Aug 2023 02:31:05 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How to Manage Not Wanting to Become a Manager

Thu, 27 Jul 2023 00:58:29 -0000

People often find themselves on a career path that leads directly to a management position, when they are perfectly happy in their current role as a doer. Not everyone is cut out to be a manager - and that’s okay. In this Quick Hit, we discuss how to carve out your own path to success without the trajectory to manager. Make sure to listen to the full episode here.

Classics: The Framework for Creating Digital Content People Want to Watch with Dan Gadd, Atlanta Dream WNBA

Tue, 25 Jul 2023 00:11:33 -0000

The digital space is crowded. It’s hard to capture enough attention for your content to break through the noise. Dan Gadd, SVP of Growth for the Atlanta Dream WNBA and former Sr. Director of Digital Strategy for the Atlanta Falcons, calls it “a street fight for attention!” You need a mindset shift that embraces the reality that “there is no reach without reaction.” Dan’s proven framework is your guide for getting this reaction and creating digital content people want to watch.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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https://www.facebook.com/forthrightpeople.marketingagency

Quick Hits: Leveraging Your Community to Build Your Brand with Mike Brown, Rebel Mettle Brewery

Thu, 20 Jul 2023 01:20:36 -0000

Mike Brown, Founder and CEO of Rebel Mettle Brewery, joined us to talk how their success is as much about creating community within Rebel Mettle as it is integrating into the Cincy community. We talk about the 3 crucial brand questions: Who am I? How am I different? Why would you want me? It’s important to get this right from the beginning to allow your community to know who you are. Listen to the full episode here.

4 Ways to Shift Mindset to Better Excel at Work with V. Krishna Lakkineni, Mindset Monk

Tue, 18 Jul 2023 00:27:12 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: How Do You Know It’s Time to Fire an Employee?

Thu, 13 Jul 2023 00:24:58 -0000

People decisions are hard to make for many managers and leaders. Making the choice to fire an employee can be difficult, unless there’s egregious misconduct. So often, team members are kept on - especially if they are a high performer - when they should really be let go. This Quick Hit gives you 2 things to consider if you’re struggling to identify whether it’s time to say goodbye. For the full list, catch the full episode here.

Classics: Personal Brand Characteristics That Hold Back Aspiring Female Leaders

Tue, 11 Jul 2023 02:00:00 -0000

As a leader, your image and reputation are paramount in order to command the respect you need to influence. Personal Brand Characteristics have the potential to lead to behaviors and actions that can undermine and sabotage your brand. Although this applies equally to males and females, there are certain Characteristics that show up more consistently in females that can lead to significant challenges. Join us as we highlight 4 tendencies we see most often that may not be moving you towards your goals of becoming a strong female leader.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: How to Successfully Transition from Doer to Manager

Thu, 06 Jul 2023 02:00:00 -0000

Have you ever landed a role as a manager and thought, “Now what?” How do you transition from one role to another without abandoning responsibilities? Or define your new role successfully? Make sure to catch this Quick Hit with 2 of the 4 tools you need now. Listen to the full episode here.

Achieving Business Transformation through Mission, Vision, and Values with Scott Farmer, LYP Health Management

Tue, 04 Jul 2023 02:00:00 -0000

We spend a lot of time talking about how to put branding and marketing practices into action. We thought you’d appreciate hearing it from the other side of the table for a change! We’re excited to welcome on one of our clients to talk about how our collaborative work to evolve their mission, vision, and values has transformed his business. He’s Scott Farmer, and he’s the CEO of LYP Health Management. They’re a patient contact center focusing exclusively on healthcare and medical organizations. Let’s explore what worked well in this collaboration.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: Deciding How Much of Yourself You Should Bring to Work

Thu, 29 Jun 2023 02:00:00 -0000

“How can I bring more of myself to work?” We get this question a lot. In fact, it can sometimes feel like we have 2 personalities: 1 at work, and 1 in our personal lives. But unlike many people think, the goal isn’t to fuse these. Listen to this Quick Hit as we navigate 2 of the 4 steps to appropriately achieve the balance you may be seeking. Catch the full-length episode here.

Classics: Building Brand-Love: How to Get More People to Choose You

Tue, 27 Jun 2023 02:00:00 -0000

Why is Brand-Love important? Because 90% of decisions are made from the heart. As consumers, we are constantly inundated, which means setting your business apart from the competition requires you to emotionally connect to your consumers. After learning the tools we discuss in this episode, check out Anne’s book “The Super-Highway of Relevancy: Getting More People to Choose Your Brand, More Often, Indefinitely” (available on Amazon here) for a deeper dive!

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: How to Successfully Lead When You’re Not the Leader with Scott Mautz

Thu, 22 Jun 2023 02:00:00 -0000

Scott Mautz is Founder of Profound Performance, a popular author, keynote speaker, and our prior business coach! Oftentimes, we think we need to be the named leader in order to lead. This is far from the truth. In this Quick Hit, we bring you audience questions from our “In the Trenches” segment. Don’t miss out on the 4 tips in the full episode here.

4 Tips for Boosting Rising Leaders

Tue, 20 Jun 2023 02:00:00 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Key Components of a Successful PR Campaign

Thu, 15 Jun 2023 02:00:00 -0000

A PR campaign should be an essential part of every business’s marketing efforts. PR (Public Relations, or earned media) can build credibility through third-party endorsements and drive awareness and engagement of your latest news. Join us for this Quick Hit where we share the 1st tip on how to develop a compelling campaign. Make sure to listen to the full-length episode here.

Classics: Vigilant Leadership: The Art of Leading from Afar

Tue, 13 Jun 2023 02:00:00 -0000

“Leading from afar” has become a hot topic due to remote working environments. But even before our current situation mandated it, we have found the very best type of leaders have the ability to do so from afar. This means giving their teams space and autonomy to do things their own way. And the benefit? They end up with higher performers and better results than those that micromanage. We call this Vigilant Leadership, meaning a leader is keeping careful watch over progress and results, but not involved and hands-on at every turn. In this episode, we speak to Vigilant Leadership best practices and how this can lead you to an entirely new level of success. We discuss John Mackey, Founder of Whole Foods, and how his practice of Vigilant Leadership resulted in business success and committed team members.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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https://www.facebook.com/forthrightpeople.marketingagency

Quick Hits: How to Successfully Vet a Marketing Agency

Thu, 08 Jun 2023 02:52:00 -0000

Whether you have or haven’t yet vetted an agency for your business, there are strategies to implement to ensure a more successful relationship. Unfortunately, we have seen a lot of scammers out there take advantage of businesses. To avoid being one of them, join us as we approach this discussion from 2 perspectives: the corporate side and the agency side. Make sure to catch the full episode here.

4 Ways to Better Practice Empathy in the Workplace with Rob Volpe, Ignite 360

Tue, 06 Jun 2023 03:10:43 -0000

Empathy is one of those behaviors that can make or break your relationships. How do you make sure you’re practicing empathy in the workplace? It starts with getting over the judgment, understanding and appreciating other people’s motivators, seeking to find common ground, and asking good questions. We wanted you to learn from one of the brightest minds studying empathy, so we welcomed on Rob Volpe. Rob is the CEO of Ignite 360, an insights and strategy firm, and is the award-winning author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: The Top 4 Misnomers in Becoming Your Own Boss

Thu, 01 Jun 2023 00:37:27 -0000

For those that dream of being their own boss one day, YES! It is rewarding, exciting, and worth it. BUT - spoiler alert. You are on the hook for EVERYTHING. In this Quick Hit, April and Anne answer 4 questions you may be wondering as you contemplate your big move and don’t know where else to turn. Catch the 4 misnomers in the full episode here.

Classics: The Importance of Brand in the B2B Space with Dave Necessary

Tue, 30 May 2023 02:26:42 -0000

More often than not, brand identity in the B2B space is overlooked and the lack of attention and action is a huge miss. We are NOT suggesting you stop everything to build your brand. Whether you need to take a look at the 3 foundational questions to set your brand up for success and build alongside what you are already doing, or are just getting started, join us and special guest Dave Necessary of Gardner Business Media and gain insight to how you can improve your brand presence in the B2B space.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

Quick Hits: Building Brand-Love: How to Get More People to Choose You

Thu, 25 May 2023 00:38:02 -0000

Why is Brand-Love important? 90% of decisions are made from the heart. As consumers, we are constantly inundated. Setting your business apart from the competition requires you to emotionally connect to your consumers. In this Quick Hit, you’ll hear real-world examples from our “In the Trenches” section. Don’t miss the full episode here.

4 Ways to Become a Better Problem Solver

Tue, 23 May 2023 02:40:51 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: Franchising: The Gateway to Entrepreneurship

Thu, 18 May 2023 00:28:34 -0000

Franchising can be the gateway to entrepreneurship, a career change, or a way to diversify your investments. This Quick Hit brings you special guest Lance Graulich, Founder of ION Franchising, to discuss 2 important steps in your franchising journey. Make sure to listen to the full episode here.

4 Ways to Get over the Procrastination Hump

Tue, 16 May 2023 01:12:54 -0000

Procrastination is something we all struggle with…eventually. No matter how hard we try, there are still things on our list we avoid and keep pushing back. How do you get over that procrastination hump? Admit you’re procrastinating, do one thing to get the ball rolling and then do another thing, don’t start multiple things at the same time, and reward yourself for overcoming procrastination. Let’s dive in before we waste any more time.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: How Writing a Book Can Stimulate Your Marketing Efforts

Thu, 11 May 2023 00:30:50 -0000

Our world is inundated with highly popular short-form content: podcasts, blogs, video, and social media. Is there a role for books anymore? The answer is YES! We welcome Nikki Nash, the author and creator of the Market Your Genius brand, to discuss why writing a book is still important and how to use it to your advantage - especially in establishing credibility for your POV and generating leads for your business. This Quick Hit dives into 1 of 4 points and our “In the Trenches” section. Make sure to catch the full episode here.

The Art of Respectful Debate: 4 Ways to Disagree without Being Contentious

Tue, 09 May 2023 00:42:33 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Communicating Effectively to Influence

Thu, 04 May 2023 01:34:04 -0000

Many of us have found ourselves or seen someone trying to strong-arm those around them in order to push their agenda - either overtly or through crafty manipulation. There’s only one way to create relationships that lead to reaching your goals and dreams, and that’s through influencing conversations. This Quick Hit gives you 2 out of 4 points based on our personal experience. Hear all the details in the full episode here.

4 Tips for Building an Impactful Brand Toolkit

Tue, 02 May 2023 02:57:04 -0000

An impactful brand toolkit is one of the most important things you can create for your business. But it’s just the logo, font, and colors, correct? Nope - it’s MUCH more than that. An impactful brand toolkit must include both visual and verbal elements, builds consistency with sample executions, and does not have to mean you overhaul what currently exists. We've done some version of a toolkit for nearly every client we’ve had onboard since the inception of ForthRight People, and are super passionate about its role in bringing your brand to life.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: The Right Way to SEO with Steve Wiideman

Thu, 27 Apr 2023 00:11:34 -0000

What exactly is SEO (Search Engine Optimization), how do you do it, and how can you make it work for you? We were joined by guest Steve Wiideman, CEO of Wiideman Consulting Group, who specializes in SEO consulting, training, strategy, and procurement. In this Quick hit, hear a summary of our 4 points to consider, plus our “In the Trenches” section. Make sure to catch the full-length episode here.

4 Ways to Transform Your Digital Presence with Shamir Duverseau, Smart Panda Labs

Tue, 25 Apr 2023 00:27:31 -0000

Content is king. The digital ecosystem is the castle. How do you transform your digital presence to reinvigorate your livelihood and drive results for your business? It comes down to getting clear on what’s working and optimizing on it, making sure you’re geared to convert, diversifying your content, and prioritizing the experience. We wanted you to learn from an incredible resource in the digital space, so we welcomed on Shamir Duverseau. He’s the Co-Founder, Managing Director, and Chief Strategist of Smart Panda Labs, a digital experience agency that helps you drive greater revenue and create a better post-click digital experience. And yes, this episode might set the record for Game of Thrones and grocery store analogies.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

Quick Hits: Personal Branding Characteristics That Hold Back Aspiring Female Leaders

Thu, 20 Apr 2023 00:21:49 -0000

As a leader, your image and reputation are paramount to commanding the respect you need to influence. There are certain characteristics that show up more consistently in women that can lead to significant challenges. This Quick Hit gives you the 1st of 4 characteristics. Make sure to listen to the full jam-packed episode here.

4 Predictions about the Future of Advertising with Sascha Lock, AMP Agency

Tue, 18 Apr 2023 00:31:05 -0000

Where’s advertising heading in the future? No one knows for sure. But we have a pretty good idea it will center on human connections, require a carefully curated advertising mix, utilize the storytelling of influencers, and focus on systemic tensions over short-term trends. We wanted you to hear from the best of the best when it comes to advertising, so we welcomed on Sascha Lock. He’s the SVP, Media & Performance Analytics at AMP Agency, a full-service digital marketing agency that creates unconventional ideas that grow brands.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

Quick Hits: 4 Tips for Effective Tone of Voice (TOV) Communications

Thu, 13 Apr 2023 02:09:53 -0000

It’s so important to create your brand’s Tone of Voice (TOV). But, effectively carrying it across all marketing channels and types of communication can be tricky. In this Quick Hit, we give you the first 2 of 4 points to consider. Be sure to catch the full episode here.

4 Ways to Foster a Creative Culture in a Hybrid Work Environment

Tue, 11 Apr 2023 02:06:08 -0000

Do you need to have an in-person office to have a creative culture? We think not. In fact, we believe a hybrid work environment may just be the best way to stimulate creativity. Foster a creative culture in a hybrid work environment by creating channels and forums for ongoing creative downloads, soliciting creative insights and ideas, forming creativity pods, and realizing the creative process starts with management. Now, go create that culture that elicits creativity.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

Quick Hits: How to Market to Different Cultures

Thu, 06 Apr 2023 00:49:12 -0000

Effectively marketing to different cultures is part of our day-to-day. There’s always an opportunity to be more mindful of cultural nuances. To lead this discussion, we welcomed on a marketing to cultures expert, Doni Aldine, Founder of Culturs magazine and an expert in cross-cultural communications. This Quick Hit brings you the summary of our 4 points and an In-the-Trenches question. Make sure to listen to the full discussion here.

4 Ways to Use Brand Archetypes Effectively

Tue, 04 Apr 2023 02:00:01 -0000

The Hero. The Caregiver. The Everyman. You might have heard of brand archetypes. But what actually are they? And how do you use them effectively? Brand archetypes emerge from a sound understanding of the brand, and most brands have more than one archetype. You can use them effectively by aligning on their use within your organization and investing in tools to bring them to life. It can be a difficult subject, but we came prepared with the examples and analogies you need to make your own brand archetypes come to life.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Getting More Customers to Choose Your Business

Thu, 30 Mar 2023 00:45:08 -0000

Are you struggling to close customers/clients/consumers like you think you should be? Accomplishing this is rooted in branding and marketing. This Quick Hit will help you take your branding and marketing to the next level by giving you 2 of the 4 tactical approaches to do so. Make sure to get all 4 points in the full episode here.

4 Ways to Lead at Any Level

Tue, 28 Mar 2023 00:04:53 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The Newest Marketing Channel: Business Podcasting

Thu, 23 Mar 2023 00:23:23 -0000

David Spray, Podcaster (Podcasting Stories) and Entrepreneur, joins us for this Quick Hit to discuss the latest marketing channel to emerge: business podcasting. Businesses are finding podcasting a more flexible and authentic format for translating their Brand Story in order to build culture internally or grow reputation and credibility externally. Listen to the full episode here.

4 Ways to Create a Referral Funnel with Dallas Travers, The Hive

Tue, 21 Mar 2023 01:05:59 -0000

Referrals. They build businesses. But how do you get them, over and over again? It comes down to creating specific KPIs for your referral funnel, creating a sense of urgency around the KPIs, providing tools for making the referral easy, and making all steps and connection points authentic to the target. We wanted you to learn from a true expert at creating effective referral funnels, so we welcomed on Dallas Travers. She’s the Founder of The Hive and Host of Coaches on a Mission.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The Powerful Role of the PM (Project Manager)

Thu, 16 Mar 2023 02:42:14 -0000

Have you ever been in a meeting where no one seems to have it all under control? Balls are dropped and details are missed? This is where the Project Manager (PM) comes into play. In this Quick Hit, we give you the first two tips on what makes a good PM. Make sure to catch the full episode here.

4 Ways to Become a More Compelling Writer with Scott Keyser, The Writing Guy

Tue, 14 Mar 2023 02:42:47 -0000

Writing is an endlessly useful skill in the business world. It can greatly help your ability to persuade, influence, and gain advocacy. Become a compelling writer by writing for your reader, finding your voice, focusing on structure, and proofreading. We wanted you to learn from the best of the best when it comes to business writing, so we welcomed on Scott Keyser. He’s The Writing Guy and the Author of Winner Takes All and Rhetorica.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Show Up, Have a Presence, and Make Yourself Memorable

Thu, 09 Mar 2023 03:04:15 -0000

On this show and in our coaching, we talk A LOT about what it means to show up, build a presence, and make yourself memorable. This can be in person, on screen, or on video. We sometimes tend to focus too much on what other people think and forget to be our authentic, confident selves. In this Quick Hit, you’ll hear guest Keri Murphy of Inspired Living. Make sure to listen to the full episode here.

4 Interviewing Tips for Landing Top Talent

Tue, 07 Mar 2023 01:37:06 -0000

The interview process has become more and more important in recent years. You need to interview effectively so you can land top talent and pass on the wrong fits. Land top talent by asking them to give their elevator pitch, giving them an assignment in real time, having them meet with multiple people, and forcing them to ask questions. We’ve interviewed hundreds of candidates over the years, and we’re pumped to share our perspective.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: The Art of Marketing Campaigns

Thu, 02 Mar 2023 02:05:54 -0000

Marketing campaigns can be a powerful vehicle for stimulating your business growth. Embarking on the development and execution forces us to reevaluate existing consumer relationships and actively engage new people who may be interested. In doing this, we find new ways of creating Brand-Love connections with these consumers, creating potential for more revenue. This Quick Hit gives you the first 2 points on how to develop a successful marketing campaign. Make sure to catch the full episode here.

4 Key Elements That Make a Compelling LinkedIn Presence

Tue, 28 Feb 2023 01:45:24 -0000

LinkedIn is THE place where people go to connect professionally. Your presence on the platform can create endless perks for your business and personal brand – if you do it right. To craft a compelling LinkedIn presence, you should revamp your profile, add value to the community, be intentional in creating your community, and keep your tone positive and optimistic. Now, let’s get to work on your LinkedIn prowess.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Steps for Pivoting to Your Own Gig

Thu, 23 Feb 2023 03:52:03 -0000

Now more than ever, lots of folks are reexamining their priorities. In this Quick Hit, we welcome Allie Martin, Video Producer and Host, who is in the middle of her very own career pivot. Make sure to catch the full episode here.

4 Market Trends Influencing How We Do Business in 2023

Tue, 21 Feb 2023 02:49:17 -0000

The marketing and work worlds have changed A LOT in the past few years. With 2023 already off to a fast start, we wanted to highlight some macro trends we believe will influence how we do business this year and beyond. These include the realizations that hybrid work is here to stay, the great resignation is the gift that keeps on giving, the looming recession is causing a reexamination of spend, and consumer shopping continues to skew more digital than ever. Let’s dive into these trends and break down what it means for you and your marketing efforts.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Developing Sales Stories That Hook Buyers

Thu, 16 Feb 2023 01:02:18 -0000

Whether you are selling to consumers, customers, retailers, third parties, or clients, creating a compelling sales story is key to hooking buyers. This can be difficult to do if you don’t understand the wants and needs of your buyers. This Quick Hit gives you insight into 1 of 4 scenarios we have personal experience with. Make sure to catch the full episode here.

4 Tips for Using Digital Marketing with Ben Lund, Rise Marketing Group

Tue, 14 Feb 2023 02:02:22 -0000

So often, people shy away from digital marketing efforts. They’re scared they may do it wrong, or don’t understand it at all. But digital marketing can be used to your advantage! This comes down to embracing machine learning and automation, using automation to make the digital space more manageable, keeping brand at the forefront of digital marketing, and testing and learning frequently. We wanted you to learn from another expert who truly knows digital marketing inside and out, so we welcomed on Ben Lund. He’s the Founder of Rise Marketing Group, a performance advertising agency who tailors curated programs to drive growth.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Steps to Saying NO and Not Thinking Twice about It

Thu, 09 Feb 2023 01:30:38 -0000

It’s not easy to say NO effectively and be okay with it. But if you never learn to say no, you’ll eventually find yourself serving others at the sacrifice of serving yourself. That’s not a good place for anyone to be. Make sure to catch all 4 steps in the full episode here.

4 Ways to Write an Effective Creative Brief with Howard Ibach, Creative Brief Workshops

Tue, 07 Feb 2023 01:35:50 -0000

The creative brief is the spark to a fantastic campaign - or an underwhelming one, if you’re not careful. Effective creative briefs truly fit with your brand, are created collaboratively, are a single page, and keep the idea the deliverable. We wanted you to hear from “The King of Creative Briefs That Sell,” so we welcomed on Howard Ibach. He’s a creative brief expert, the Founder of Creative Brief Workshops, an author, trainer, and former creative.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Strategies for Transforming Employees into Brand Ambassadors

Thu, 02 Feb 2023 01:34:22 -0000

In this Quick Hit, we’re joined by Chris Wallace, Co-Founder and President of InnerView Group, to discuss strategies for transforming your employees into brand ambassadors. Your employees can be your most effective word-of-mouth marketers - but only if they have a clear and compelling story to tell. Listen to the full episode here to catch what Chris calls “front-line insights” to shape, tighten, and power your Brand Story, which can be the key in converting sales and ultimately driving revenue

4 Ways to Create Sales Funnels That Convert with Alisha Conlin-Hurd, Persuasion Experience

Tue, 31 Jan 2023 03:46:54 -0000

Converting leads is one of the biggest challenges businesses have. It can be tough to get attention, and even tougher to convert that attention to revenue. When creating your sales funnels, it’s important to keep humans first, be mindful where and how you use automation, make it easy for your target to say “yes,” and have strong social proof. We wanted to speak with someone who truly knows how to make all these things work together, so we welcomed on Alisha Conlin-Hurd. She’s the Co-Founder of Persuasion Experience, the “post click” growth agency who makes your marketing actually convert.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Ways to Appropriately Show Vulnerability in the Workplace

Thu, 26 Jan 2023 03:38:55 -0000

The role of vulnerability in the workplace is a tricky discussion for most of us. As soon as this word comes up, people visibly tense up and become uncomfortable. Yet, we know vulnerability definitely has a role in the workplace since we are humans and not robots! This Quick Hit is dedicated to real-world examples as we go “In the Trenches.” Make sure to catch the full episode here

4 Roles Client Service Should Play in Serving Business with Chris Wallen, BAREFOOT

Tue, 24 Jan 2023 03:27:32 -0000

It should go without saying that client service is important for your clients and your business. And we’ve seen a looooooot of good and bad execution. Client service should play the role of keeping the client in the room at all times, challenging the client’s beliefs and perspective, having a clear understanding of the business and its goals, and seeking opportunities to make the business stronger. But lots of issues can arise. What if client service leans in too much to what the client wants? They feel they’re being minimized? They keep getting asked to do only what the client wants? We wanted to resolve your worries with a thought leader in the space, so we welcomed on Chris Wallen. He’s the Director, Client Partnership at BAREFOOT, a marketing and advertising agency in Cincinnati that serves clients ranging from Fortune 10 companies to local nonprofits.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Techniques for Defining and Engaging Your Target Consumer

Thu, 19 Jan 2023 02:34:20 -0000

Jennifer Knoeppel, Managing Director, Team, Driver, and Industry Communications at NASCAR, joins us to discuss defining and engaging your target consumer. We’ve talked a lot about the need to clearly define your consumer and engage them. It’s also important to revisit your consumer profiles because the environment we live in changes so quickly. In this Quick Hit, we use the world of NASCAR to deep dive into how you define those consumers, plus 2 strategies for engaging them to keep them coming back. Listen to the full episode here

4 Tips for Hosting a Successful Event

Tue, 17 Jan 2023 03:51:27 -0000

Good or bad events can make or break your brand. You can’t always do everything perfectly, but there are plenty of things you can do to ensure your event runs smoothly. Hosting a successful event comes down to being clear on who the event is for, being organized but flexible, incorporating touches that will delight the guests, and having someone run the event who is not a participant in it. But what do you do if the energy in the room starts to fizzle out? How do you know how many people will actually show up? And what should you do after the event? We have hot-off-the-press experiences with all these aspects from our ForthRight Women (FRw) events, and are here to resolve your worries so you can rock that stellar event.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Strategies for Attracting and Retaining Quality Employees

Thu, 12 Jan 2023 01:54:57 -0000

This episode is for all of you who are struggling to attract and retain quality employees. Many are competing in the “who can pay the most” game in filling in your hourly positions. Many are constantly trying to up their game to attract top candidates for salaried positions. It is crazy out there! And it’s costing you a lot of time and money. This Quick Hit dives deep into 1 specific strategy to help you play smarter in attracting and retaining quality employees. Be sure to get all 4 strategies in the full episode here

4 Watchouts for the New World of Consumer Research with Janelle Estes, UserTesting

Tue, 10 Jan 2023 04:15:11 -0000

It’s a changing world of consumer research. There’s never been more data at our fingertips, but with that comes privacy and ethical concerns. How do you pull out insights that will positively impact your business? It comes down to keeping humans first, what to do about data access we may shortly lose, not overindexing on too narrow an audience, and keeping the consumer a part of the process. As always, some big questions face us in the research world. How much data is needed for us to feel confident we have the right audience? What are the best ways to get cost-effective information from consumers? And how do you frame up the conversation to get the most bang for your buck? We wanted you to learn from a true expert in the consumer research space, so we welcomed on Janelle Estes. She’s the Chief Insights Officer of UserTesting, a human insight platform focused on improving customer experience (CX).

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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https://www.facebook.com/forthrightpeople.marketingagency

Quick Hits: 4 Steps to Building a Company Mission

Thu, 05 Jan 2023 02:02:17 -0000

In this Quick Hit, we focus on the value that comes with setting the right company mission and living it at your core. When that’s done right, it leads to financial success - the ultimate goal of any business. With the help of our guest, Mark Patchett, Founder of Growth Shop - all the way from Kiev, Ukraine - we discuss how focusing on the right people with the right blueprint and the right process yields business success. Full episode and worksheet can be found here

4 Ways to Gain Traction for Your POV

Tue, 03 Jan 2023 05:31:14 -0000

No matter what role you’re in, you often need to have a point-of-view (POV). And you always need the support of your team and your clients if you want that POV to move your business along. Gaining traction for your POV comes down to using simple and consistent language, repetition on repetition on repetition, not “trying to sell the barn with the chickens,” and prioritizing the “why” and the impact. There are some pitfalls with POVs as well - each of which we’ve experienced ourselves. What can you do if you’re just getting stuck in the same conversations and not hammering your point home? Why can it take so long to get people on board? We have the answers, and more analogies than a poet.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Tenets of Tough Conversations

Thu, 29 Dec 2022 02:41:22 -0000

Tough conversations are just that - tough. As a result, human nature is to avoid them whenever possible. However, this approach does no service to the person who needs the feedback, your team, or the broader organization as a whole. In this Quick Hit, we talk how to successfully have and manage tough conversations. Make sure to listen to the full episode and download the worksheet here

4 Tips for Being a Compelling Speaker

Tue, 27 Dec 2022 02:39:09 -0000

Ever wanted to speak? Get better at speaking? Speak on bigger stages? This is the episode for you. Speaking can be a very rewarding experience and help advance your career, no matter the size of the stage. Being a compelling speaker takes lots of practice, showing up with presence, engaging actively with the audience, and not leaving the conversation on the “stage.” But what do you do if you’re an extreme introvert, are stuck speaking in small settings, or get so nervous you forget what you’re talking about? We have you covered, as speaking has become a bigger and bigger role for us and is something we love to help clients with.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Steps for Defining the Right Marketing KPIs

Thu, 22 Dec 2022 03:39:59 -0000

Measuring the success of marketing efforts can be really challenging - especially since they may not be directly linked to your business success metrics like sales and growth. Or, if they are, it may be challenging to isolate the tactics in order to have certainty it was indeed those specific efforts that delivered business sales and growth. In this Quick Hit, we give specific steps for defining the right marketing KPIs so you can optimize your marketing efforts with more confidence and efficiency. Don’t miss the full episode and downloadable worksheet here

4 Beliefs Critical in Helping Women Rise in Leadership

Tue, 20 Dec 2022 02:56:34 -0000

So many of us women deserve to be in the leadership positions we dream of. But, we struggle getting there due to outdated beliefs - some environmental, some due to archaic processes, and some due to us getting in our own way. This is exactly why we launched ForthRight Women (FRW) - to help us overcome what is holding us back. Helping women rise in leadership comes down to being good moms and good leaders, having the responsibility to rise and pull others up, being powerful, and acknowledging where we get in our own way. But what if you don’t have a village? How do you make time to prioritize yourself? And why does everyone else have to have an opinion? We have all the answers, as this is an area we’re super, super, super passionate about.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Principles of Successful B2B Marketing

Thu, 15 Dec 2022 01:40:01 -0000

We often get challenged that B2B marketing is just not the same as consumer marketing. We argue IT IS the same - but there are some caveats. In this Quick Hit, we break down the barriers associated with the old assumption and offer insight into how to use consumer marketing to your advantage in this space. Check out the full episode here, where we cover the 4 Principles of Successful B2B Marketing: https://forthright-people.com/podcast/4-principles-of-successful-b2b-marketing/

4 Tips for Getting the Most Out of Paid Media with Amy Scalia, Local 12 and Cincinnati Refined

Tue, 13 Dec 2022 04:51:10 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Elements of a Strong Workplace Culture

Thu, 08 Dec 2022 03:30:28 -0000

It can be a challenge to figure out how to navigate and manage workplace culture - and its importance has only strengthened in recent years. This Quick Hit delivers examples from our experiences through the years of both good and not-so-good work cultures. Be sure to catch the full episode here, where we outline the 4 Elements of a Strong Workplace Culture: https://forthright-people.com/podcast/4-elements-of-a-strong-workplace-culture/

4 Ways to Build Empathy in the Workplace

Tue, 06 Dec 2022 03:12:18 -0000

Empathy fuels relationships. But it can be a tricky thing in the office. How do you build empathy in the workplace? It comes down to active listening, seeking to know your staff on a personal level, respecting your employees by having the tough conversations, and making changes once you have feedback. You might also run into some hurdles with empathy, including team members who are not naturally empathetic, companies that don’t value soft skills, and even being accused of being “too soft” yourself. This is an area we’re super passionate about and have loads of experience in from a variety of different workplaces. Let’s build some empathy.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Guidelines for Creating a Strong Brand Character

Thu, 01 Dec 2022 03:25:38 -0000

A strong brand character is more critical than ever to brand success. Between the limited in-person interactions we continue to face and the proliferation of online channels, it’s imperative to speak authentically and personably across all touchpoints. This episode focuses on the necessary approach for a strong brand character. Don’t miss out on the full length episode and worksheet here: https://forthright-people.com/podcast/4-guidelines-for-creating-a-strong-brand-character/

4 Ways Companies Should Expect Modern Agencies to Behave

Tue, 29 Nov 2022 04:04:09 -0000

Agencies can be a huge help to your business in a wide variety of ways. Like many aspects of the marketing world, the role of agencies has changed drastically over time. You can expect modern agencies to seek to understand the make-up and capability of your team, train you to build your capability, provide a tiered way of approaching the work, and collaborate heavily. You’ll also need to know how to handle some tricky situations with agencies - what do you do if you’re stuck in the “old way” of operating with your agency? What about if you don’t have any “true marketers” on your team? How do you even vet agencies in the first place? We have all the answers for you, as we know this topic inside and out.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Principles for Leveraging Partners to Create Content That Drives Your Brand

Wed, 23 Nov 2022 03:57:01 -0000

A key way to drive credible reach and stretch your equity is to leverage influencers and partners who already have a relationship with a consumer you want to tap into. In this Quick Hit, we bring you the first of four principles and welcome guest Samantha Baier, a sports marketing leader and Director of Integrated Marketing for Charlotte FC. She is an expert in executing these principles and shares her experience in executing content that worked well - and not so well. Make sure to catch the full episode here: https://forthright-people.com/podcast/4-principles-for-leveraging-partners-to-create-content-that-drives-your-brand/

4 Insider Tips a College Athlete Should Know to Better Negotiate an NIL Deal with Nick Lord, NOCAP Sports

Tue, 22 Nov 2022 05:01:00 -0000

The changes in NIL (Name, Image, and Likeness) have gotten a looooooot of attention in college athletics over the past few years. It’s created a huge opportunity for both college athletes and brands. But it’s still early - and it still feels like the Wild West. So, if you’re a college athlete, how do you better negotiate an NIL deal? It’s key you get appropriately compensated for exclusivity, be really good at creating branded content, clarify usage rights and get the appropriate approvals from all parties, and know your worth. You also may run into a blackout period, be asked to post during a tournament, and need to figure out a team to support you in your NIL journey. We wanted you to learn from an expert at tackling these tricky NIL scenarios, so we welcomed on Nick Lord. He’s the Co-Founder and CEO of NOCAP Sports, an NIL sports tech company helping athletes transform influencer marketing.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: Framework for Creating Digital Content People Want to Watch

Thu, 17 Nov 2022 04:48:43 -0000

The digital space is crowded, and it’s hard to capture enough attention for your content to break through the noise. As our guest Dan Gadd, Sr. Director of Digital Strategy for the Atlanta Falcons, will attest: “It is a street fight for attention!” This Quick Hit gives you a taste of Dan’s proven framework to put into place with valuable conversation and examples. Make sure to catch the full episode here: https://forthright-people.com/podcast/the-framework-for-creating-digital-content-people-want-to-watch/

4 Ways Brand Architecture Empowers Sub-Brands

Tue, 15 Nov 2022 05:01:00 -0000

Your sub-brands can pack a serious punch for your business - when you use them correctly with your primary brands. How do you get your brands to work together like a family? It comes down to a strong brand architecture. In this episode, you’ll learn how empowering your sub-brands gives each sub-brand a “home” under the master brand, its own visual and verbal toolkit for strategy creation, unites the sub-brands and creates success criteria, and allows for cross-promotion. You’ll also discover how to approach brands that make vastly different revenue, what to do with brands that don’t fit, and how to decide if new brands would fit.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: 4 Components of a Results-Driven Brief

Thu, 10 Nov 2022 03:53:55 -0000

A brief needs to serve the team working on a project. It needs to lay a meaningful foundation and be a continued point of reference that also leads to results at the end of the process. Anne and April have both been on the receiving end of some pretty bad briefs in their time, so we thought why not take a moment to process their experiences and channel those memories into meaningful results? In this Quick Hit, you’ll hear one of our “In-the-Trenches” scenarios with real-world examples. Make sure to listen to the full episode here to get the 4 components of results-driven briefs: https://www.forthright-people.com/podcast/episode/1bb12b4c/4-components-of-a-results-driven-brief

4 Ways to Effectively Lead in a Hybrid Work Environment

Tue, 08 Nov 2022 05:13:28 -0000

The work world has changed A LOT in recent years - and of course we have a lot to say about it. One of the biggest aspects that’s changed is work environments. While it used to be expected to come into the office every day during the work week, the use of hybrid work environments is becoming more and more common. So, how do you lead your team in a hybrid work environment? In this episode, you’ll learn how to set clear expectations, when to schedule key team meetings, how to maintain consistent behavior, and make sure people don’t get too lax working from home. You’ll also hear how often you should be in the office, what to do when someone’s failing to get their work done at home, and the best way to handle losing talent over your mandated work environment.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Tips for Utilizing Brand to Differentiate in a Crowded Space

Thu, 03 Nov 2022 04:24:45 -0000

This Quick Hit gives you the first 2 points in our discussion about brand as a key means for differentiation in a crowded category. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. Joining us is Andy Snyder, Brand Manager at Rhinegeist Brewery, to speak to the use of brand in arguably one of the most crowded categories today - craft beer. Catch the full episode here: https://www.forthright-people.com/podcast/episode/2f51f38a/4-tips-for-utilizing-brand-to-differentiate-in-a-crowded-space

4 Ways Virtual Events Can Spark Your B2B Marketing with Jon Kazarian, Accelevents

Tue, 01 Nov 2022 03:21:55 -0000

How are you liking the modern world of virtual and hybrid events compared to the traditional world of solely in-person events? There are certainly pros and cons of each format. Virtual events have many, many perks that can help spark your B2B marketing efforts. For starters, virtual events allow you to grow your credibility as a thought leader, create a comfortable space to build relationships, can be more economical, easier to facilitate, and frequent, and reduce the barriers to commitment. There are also several key ways to maximize the success of your virtual event - before, during, and after the event. We wanted you to learn from the best of the best in the event space, so we welcomed on Jon Kazarian. He’s the Founder and CEO of Accelevents, an event technology platform here to facilitate every type of event - including virtual events, webinars, large conferences, field marketing events, and more.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Remaining Resilient - The Art of “Test-and-Learn”

Thu, 27 Oct 2022 03:47:23 -0000

In this Quick Hit, we discuss how you can stay resilient by adopting “Test-and-Learn” practices. This is the cycle of doing, learning, refining, repeating. It allows for fast-cycle iteration, saving money and time, and it can be applied to all aspects of your business. We talk about specific practices and examples based on our experience so you can immediately integrate Testing-and-Learning into your business today. Make sure to catch the full episode here: https://www.forthright-people.com/podcast/episode/f89f1ee3/remaining-resilient-the-art-of-test-and-learn

4 Ways to Leave a Legacy in Your Career

Tue, 25 Oct 2022 05:41:09 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Steps for Translating Your Brand into an Effective Marketing Strategy

Thu, 20 Oct 2022 01:40:33 -0000

It can be challenging making the transition from a strong brand foundation into a strong and successful marketing strategy and executed plan. But it is THE way to create meaningful emotional connections with your customers and consumers. We love giving you real-world examples and specifics on how to implement strategies in our “In the Trenches” segment. This Quick Hit gives you just that with special guest Mike Hines, Team Leader at Build Collective, who speaks to the discipline and hard work it takes to build a strong brand and then effectively market against it. Check out the full episode here: https://www.forthright-people.com/podcast/episode/1b2ec400/4-steps-for-translating-your-brand-into-an-effective-marketing-strategy

4 Ways to Set Your Brand up for Success

Tue, 18 Oct 2022 04:15:18 -0000

Your brand is everything. How do you set your brand up for success - today AND in the future? We have you covered on both fronts. In this episode, you’ll learn why your brand is more than a logo, it has verbal and visual components, how to create tools from your brand, and expand its components over time. You’ll also find out whether you need to start over, where to begin on the verbal components, and why your executions may be falling flat.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Reasons to Start with a Brand Story

Thu, 13 Oct 2022 02:41:46 -0000

A Brand Story is a powerful tool when created and utilized properly - it’s a key differentiator to any business’s success. In this Quick Hit, we discuss how to ensure you have the right Brand Story to set your foundation. We also dive into the ability to use it as a lens for every decision your brand makes, leading to brand and business success. Make sure you catch all 4 reasons in the full episode here: https://www.forthright-people.com/podcast/episode/2d856127/4-reasons-to-start-with-a-brand-story

4 Ways to Roll Out Company Values

Tue, 11 Oct 2022 01:43:27 -0000

We spoke a couple episodes ago about how to build company values. Here's Part 2: how to roll out those values to your company. And it’s super important - because company values don’t mean anything if no one on your team knows about them or takes them to heart. In this episode, we’re sharing 4 ways to roll out company values. You’ll learn how to nominate the right representatives, why you should involve as many people as possible, how to create an engaging launch strategy, and develop a post-launch strategy and evaluation process. You’ll also find out what to do if the value creation efforts get lost in the mix, how to make sure the team latches onto the values the way you want, and what to do when you’re sensing less momentum and enthusiasm.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Ways to Generate Word-Of-Mouth (WOM) Marketing

Thu, 06 Oct 2022 02:55:13 -0000

Word-of-mouth (WOM) is the most coveted - yet elusive - marketing channel for many. It’s generated by a consumer who loves your brand so much they openly and frequently recommend you to others. This Quick Hit is focused around our conversation with Sue Frech, Co-Founder and CEO of Vesta - a digital community platform company. Hear the full episode here to learn more ways to generate WOM marketing: https://www.forthright-people.com/podcast/episode/2049be04/4-ways-to-generate-word-of-mouth-wom-marketing

4 Ways to Build Company Values

Tue, 04 Oct 2022 04:13:24 -0000

Company values - it’s a topic that’s near and dear to our hearts. Company values can make the difference between a company that flourishes and a company where the team can’t wait to jump ship. How do you build company values that inspire your team and stand the test of time? In this episode, we’re bringing you 4 ways to build company values. You’ll learn how to identify the key pillars your company stands for today, engage a team to assist in the value development, be choiceful about the values you select, and craft the values in your company’s voice. You’ll also discover how to choose the decision-makers for your value development, roll out the values to your company, and hear real examples from April and Anne’s experience with company values.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Being a Woman in Business - Everything We Wish Someone Would Have Told Us

Thu, 29 Sep 2022 03:23:39 -0000

Our ultimate goal in doing this episode is to shine a light on the realities of being a woman in business, so women can approach their careers and lives with their eyes wide open. Many of these realities are highly controversial, so they are rarely talked about - especially within the walls of a company. This Quick Hit shares two of the things we wish people would have shared with us. Make sure you catch the full episode here: https://www.forthright-people.com/podcast/episode/f6caf688/being-a-woman-in-business-everything-we-wish-someone-would-have-told-us

How to Effectively Use Referrals to Grow Your Business with Raúl Galera, ReferralCandy

Tue, 27 Sep 2022 03:55:30 -0000

Referrals, referral, referrals. They can be the best way to grow your business. But how exactly do you get them? It helps to get to know your customers, build a clear and easy-to-understand referral program, create two-way interactions with your customers, and facilitate a community that is not about you. You’ll also need to know when you’re ready for a referral program, how to budget for it, build an effective program, and make sure it stays fresh. We wanted you to learn from an expert who knows referrals better than anyone, so we welcomed on Raúl Galera. He’s the Chief Advocate at ReferralCandy, which essentially allows companies to run referral programs on autopilot.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Guidelines for Effective Cause and Purpose-Based Marketing

Thu, 22 Sep 2022 03:50:49 -0000

It seems like every brand has jumped into cause or purpose-based marketing. Which begs the question - am I missing out if I don’t? The truth is “doing good” is definitely one way to differentiate and give people a reason to choose you. But, it can also be detrimental to your brand and business if certain rules aren’t followed. This Quick Hit defines Cause Marketing vs. Purpose Marketing and gives you lots of examples of who did it right and who did it wrong. Catch the full episode here: https://www.forthright-people.com/podcast/episode/1a78189e/4-guidelines-for-effective-cause-and-purpose-based-marketing

How to Create a Compelling Elevator Pitch with Shane Meeker, Keynote Storytelling Speaker

Tue, 20 Sep 2022 03:03:00 -0000

Short and sweet! That’s the rule to live by when it comes to your elevator pitch. Have you worked on refining yours lately? A compelling elevator pitch can open so many doors for your business - and not just the elevator doors. Great elevator pitches are short thanks to sound bites, keep your audience in mind, let the point-of-difference (POD) come through, and leave your audience wanting more. We wanted you to learn from the best of the best when it comes to elevator pitches, so we welcomed on Shane Meeker. He’s a Keynote Storytelling Speaker, movie analogy extraordinaire, and Author of StoryMythos: A Movie Guide to Better Business Stories.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Guidelines for Contracting Influencers

Thu, 15 Sep 2022 02:51:01 -0000

Leveraging influencers and partners can be super helpful and beneficial for your brand and business. They can bring instant credibility through their endorsement and have a platform of engaged fans - adding significant reach to a brand’s message. This needs to be thought through strategically, as you’re making an investment. In this Quick Hit, we share one tip you need to make good choices and translate your investment into business results. Catch the full episode here: https://www.forthright-people.com/podcast/episode/2172e07f/4-tips-for-using-influencers-effectively

4 Tips for Successful Cold Calling

Tue, 13 Sep 2022 03:10:53 -0000

There’s certainly an art to cold calling. There’s a big difference between a message that’s perfect for your target customer and one that comes across the wrong way. How do you go about cold calling without appearing spammy, pushy, or too salesy? In this episode, we’re breaking down real cold call messages we’ve received that do and (definitely) don’t work. You’ll learn how to make your message customized, offer immediate value without gating it, be professional in tone and style, and make an irresistible offer. You’ll also discover the cold calls likely to turn people off the most, whether cold calling is even worth it, and the best channel for cold calling.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Realities about Digital Interfaces and AI to Improve Customer Service

Thu, 08 Sep 2022 02:45:00 -0000

In this digital world, the customer experience is essentially flat - almost creating a commoditized effect. Here, the brand can lose control of their relationship with the customer as it fights to create a Brand-Love connection in a world that is somewhat one-dimensional. In this Quick Hit, you’ll hear us dive in with another marketing expert, Brian Bolten. Check out the full episode here: https://www.forthright-people.com/podcast/episode/1fb0cf5e/4-realities-about-digital-interfaces-and-ai-that-can-help-you-improve-customer-experience

Removing the Barriers to Getting Good Work

Tue, 06 Sep 2022 02:39:08 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Vigilant Leadership: The Art of Leading from Afar

Thu, 01 Sep 2022 01:39:19 -0000

“Leading from afar” has become a hot topic due to remote working environments. But even before our current situation mandated it, we’ve found the very best types of leaders have the ability to do so from afar. This Quick Hit brings you two ways to sharpen your Vigilant Leadership: Allow the space for your entire team to grow and Develop the ability to let things go. Make sure you listen to the full episode here for the other valuable points: https://www.forthright-people.com/podcast/episode/2cd027b9/vigilant-leadership-the-art-of-leading-from-afar

Should I Do a Branded Podcast? with Harry Morton, Lower Street

Tue, 30 Aug 2022 03:10:14 -0000

Have you ever considered adding a podcast to your business or brand? It’s a form of content that’s booming, with loads of potential and low barriers to entry. But if you start a podcast, you want to do it right - otherwise, you might be setting your team up for disappointment or burnout. To properly podcast, you need to find your valuable POV, keep the focus on top-of-the-funnel awareness, and be prepared to invest resources to promote it. This is a topic that’s super close to home, as we’ve learned a TON through our podcasting journey of over 100 episodes so far. We also wanted you to learn from an expert who runs an entire business focused on launching podcasts for businesses, so we welcomed on Harry Morton. He’s the Founder and CEO of Lower Street, offering next-level podcast production services for ambitious companies.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Attributes of ROI-Driving Content

Thu, 25 Aug 2022 03:46:31 -0000

There’s a mantra in the marketing and branding world that “Content is king.” From digital to written to programmatic to OTT (over-the-top), we’re now surrounded by content. The reason it’s king? It’s the ultimate differentiator for a business and a brand. In addition to driving awareness by increasing touchpoints with your consumers, content that’s consistently branded across platforms can disproportionately build credibility, reputation, and trust. These are essential to building the emotional and mental connections which compel your customer to choose you over and over again. In this Quick Hit, we share 2 ways to make this type of content, which will deliver ROI and propel your business. Make sure you listen to the full episode here: https://www.forthright-people.com/podcast/episode/24afa8a0/4-attributes-of-content-that-drives-roi

How to Get the Most Out of Collaborative Work Sessions

Tue, 23 Aug 2022 03:58:14 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: 4 Roles Your Business Coach Should Play

Thu, 18 Aug 2022 02:26:34 -0000

A career coach can be one your most valuable assets. For this Quick Hit, we give you a few real-world examples to help you navigate the path to a career coach. Catch the full episode here to hear us examine the 4 key roles your business coach should play and set up criteria for choosing and evaluating coaches: https://www.forthright-people.com/podcast/episode/2db45b80/4-roles-your-business-coach-should-play

The Value of Text Message Marketing with Aaron Weiche, Co-Founder of Leadferno

Tue, 16 Aug 2022 04:10:33 -0000

Are you using text message marketing for your business? It’s a communication channel that traditionally has been kept to personal chatting between friends and family. But there’s a whole world of possibilities when you think about text messaging from a business sense. Text messaging is the #1 preferred communication channel, doesn’t require immediate responses, allows for proactive but non-invasive reminders and value-adds, and provides for a phenomenal first-mover advantage as a business. We wanted you to hear from the best of the best when it comes to text message marketing, so we welcomed on Aaron Weiche. He’s the Co-Founder and CEO of Leadferno, helping to create delightful conversations at speed for businesses using messaging to close more leads faster.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Becoming a Freelancer - Part 2

Thu, 11 Aug 2022 04:06:59 -0000

You have the tools in place to go out on your own. Now, we’ll give you the operational and promotional aspects to think about and put into action. From creating your logo to creating engagement, here’s the rundown of what to focus on when becoming a freelancer. Check out the full episode here: https://www.forthright-people.com/podcast/episode/3def08d5/becoming-a-freelancer-part-2

How to Self-Promote without Sounding Arrogant

Tue, 09 Aug 2022 03:44:21 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Quick Hits: Becoming a Freelancer - Part 1

Thu, 04 Aug 2022 04:40:27 -0000

Whether you’re ready to take the plunge and gear up your side hustle or are taking the leap and leaving your corporate job, we give you the first 5 steps to take some of the guesswork out of this uncertain territory. Make sure to catch the complete list in the full episode here: https://www.forthright-people.com/podcast/episode/1fe508d5/becoming-a-freelancer-part-1

Do I Really Need to Hire a Marketing Team? with Jeff Reynolds, Reynolds+Myers

Tue, 02 Aug 2022 03:59:18 -0000

Marketing, marketing, marketing. It’s everywhere you look, and we all know it’s important to growing your business. But who should actually do the marketing? Should you do it yourself or hire a marketing team? We believe a marketing team can be a phenomenal addition to your team - they’ll ensure you’re staying up to date with the ever-changing marketing world, they see the world differently than the rest of your organization, and they can even teach marketing to the rest of your team. Speaking of marketing teams, we’re incredibly excited to welcome marketing extraordinaire Jeff Reynolds on the show this week. He’s the Founder and President of Reynolds+Myers, Author of The Monster That Ate Marketing, and has top-notch insight on the best way to hire a marketing team for your organization.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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Quick Hits: How to Effectively Leverage Email Marketing

Thu, 28 Jul 2022 02:29:21 -0000

Defining the role of email marketing - which usually plays one of three roles - is key to your success. How do you give your customers and clients value and keep them coming back for more? This Quick Hit brings you a glimpse of our episode featuring Kelsey Johnson from AWeber on how to effectively leverage email marketing. Listen to the full episode here: https://www.forthright-people.com/podcast/episode/2fa2f158/how-to-effectively-leverage-email-marketing-withkelsey-johnson-product-marketing-manager-at-aweber

How to Find Happiness at Work

Tue, 26 Jul 2022 03:06:50 -0000

Happiness at work - is it really possible? You bet! And it can improve lots of other areas of your life, as well. The hard part is making the changes needed to find that happiness. In this episode, you’ll learn the top ways to be happier at work, based on our collective perspective and different experiences across the industry. Hear how to surround yourself with the right people, make it about more than the actual day-to-day work, find outlets and interests outside of work, and strive to always learn and grow.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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Quick Hits: How to Write a Compelling Blog

Thu, 21 Jul 2022 04:04:34 -0000

If you think you can just write your blog and not do anything else to gain traction and attention, you have come to the right place! There are tried-and-true actions to take to give you and your blog credibility and grow your followers. Listen to this Quick Hit for a brief overview of what you need to be doing before listening to the full episode here: https://www.forthright-people.com/podcast/episode/25f7b22d/how-to-write-a-compelling-blog

How to Leverage Audio Marketing with Nora Sudduth, Co-Founder of Hello Audio

Tue, 19 Jul 2022 03:33:31 -0000

You’re listening to this, so you’re familiar with audio marketing. But really - another marketing channel?! It better be worth it. Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? We have you covered, as this week we welcome guest Nora Sudduth - Co-Founder and Chief Revenue Officer of Hello Audio - to share her audio brilliance and answer your questions on making an impact with the medium.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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Quick Hits: The 4 Elements of Every Successful Social Strategy

Thu, 14 Jul 2022 01:44:12 -0000

Many have taken to social channels to compensate for other channels that may have been cut off to COVID. Add this to the folks who were already there and now we have mass chaos. Unfortunately, most businesses have been sucked into the chaos versus rising above it and being heard. The secret to successful social channels? A brand-led social strategy. In this quick hit, we give you the 4 elements of every successful social strategy - which will become your playbook to build an engaged audience who become word-of-mouth advocates for your business. You can find the full-length episode with “in the trenches” real life examples here: https://www.forthright-people.com/podcast/episode/dc6991c2/the-4-elements-of-every-successful-social-strategy

How to Build a Highly Effective Marketing Team with Tim Parkin, President of Parkin Consulting

Tue, 12 Jul 2022 04:00:00 -0000

This week our focus is on the importance of building your marketing team and continuing to evaluate the team structure that will set your business up for success. When hiring new team members, yes it is important to consider their skills and what they can bring to the table individually, but don’t forget how crucial it is that they fit in with the team as a whole. We welcome Tim Parkin, President of Parkin Consulting, to share his expertise and shine the light on how best to build a strong team.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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Quick Hits: Embracing Conflict

Thu, 07 Jul 2022 04:00:00 -0000

Coming from opposite sides of the proverbial marketing tracks, we share a common truth: the best marketing work comes from the most functional teams. Not the teams who like each other the most, which is a common misconception. In this quick hit, we share one of our ‘In the Trenches’ topics: what to do if you are a leader who tends to fear conflict? For more insights, catch the full episode here: https://bit.ly/3OwHagB.

What Happens When Brand Truly Leads Business with Steve Robinson, Former CMO of Chick-Fil-A

Tue, 05 Jul 2022 04:00:00 -0000

If you’ve listened to us for any amount of time, you know how much we believe in building a strong brand and cultivating it from the ground up to carry your business to the heights you aim for. There are many reasons the big brands we know and have grown to love have become the success stories they are. In this episode we welcome Steve Robinson, former CMO of Chick-Fil-A, who shares his wisdom on how leading your business with brand can lead to success.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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Quick Hits: What is Personal Branding?

Thu, 30 Jun 2022 04:00:00 -0000

You know we think personal brand is paramount to building your business in a big way. We break down the basics of personal brand, what exactly it means, and why it is so important to begin working on yours if you haven’t already. Make sure you listen to the full episode here: https://bit.ly/3Hi4r2b.

The 4 Biggest PR Myths that Can Blow Your Marketing Campaign

Tue, 28 Jun 2022 04:00:00 -0000

Navigating the PR world can be a challenge especially when your results fall short of your expectations. The kind of PR we are referring to here is ‘earned media’, something that gets you coverage without having to pay for it. With so many channels out there from TV to social media influencers, we highlight 4 myths we have seen in our many years in the business. Don’t forget to listen to complimentary episodes as you align on your PR needs and goals: 4 Key Components of a Successful PR Campaign & The Essentials of a Successful PR Stunt.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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Quick Hits: Creative, unlike art, needs to be objective (vs. subjective)

Thu, 23 Jun 2022 04:00:00 -0000

In this quick hit, you’ll hear from Steve Leder, Founder and Chief Creative Officer of Badge Design who joins us in discussing the important topic of creative strategy. We often talk about the importance of a brief because it gets everyone on the same page. In terms of design, it is imperative that the brief translates into a creative strategy that the entire team can get on board with from the get-go to produce the desired result. This speaks from the lens of “art vs. design” and the difference between the two when it comes to being subjective for the greater good of the project. For more insights, you can find the the full length episode here: https://bit.ly/3sCRuvJ.

How to Tell Compelling Stories that Get Attention with Mike DaRe, Managing Director of Smarts Agency

Tue, 21 Jun 2022 04:00:00 -0000

In this episode we welcome guest Mike DaRe, Managing Director of Smarts Agency, who like us, knows the difference between telling a story and telling a compelling story that gets attention, which is the story your audience longs to hear! We often talk about making an emotional connection with your audience across all of your marketing channels, and this topic is no different. Consumers can see straight through a story that is inauthentic and created for the sake of having an original origin, for example, versus a brand that is communicating from a place of knowing exactly who they are talking to and what they want to hear. Join us as we give you specific areas to focus on and real world examples to guide you in creating your compelling story!

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: Lead Gen in this New World

Thu, 16 Jun 2022 04:00:00 -0000

The ways you have generated leads in the past are likely suffering or at the very least, have drastically changed due to the pandemic. Especially if you relied on big events, foot-traffic or live patronage. Yes, we are returning to life as we once knew it, but certain types of events and exposure have changed maybe forever. This means you need to pivot. In this quick hit episode, we give you 4 lead gen strategies that are working for businesses like yours. You can find the full length episode with 'in the trenches' real life examples here: https://bit.ly/3LipZ0q.

How to Thrive as a Female in a Male Dominated Work Environment

Tue, 14 Jun 2022 04:00:00 -0000

While the world and workforce has changed vastly over the years, we still find that it is still dominated by males. This episode is not about feminism but meant to highlight the fact that there is still struggle for women to rise to the top where the seats are most often occupied by old, white men. We have built ourselves and other women up along our journey and want to share how you can do the same with some specific points that could go a long way in yours.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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https://www.linkedin.com/company/forthright-people/

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https://www.facebook.com/forthrightpeople.marketingagency

Quick Hits: Are you Working too Much in Your Business Versus on Your Business?

Thu, 09 Jun 2022 04:00:00 -0000

Over the past couple of years, you may have found yourself in the “doer” role more often than you’d like or should be. If you are working IN your business more than ON your business, then who is? If you have found yourself in the weeds and you need assistance to pull yourself out, this is the Quick Hit for you. For more insights, you can find the the full length episode here: https://bit.ly/3BnWMxE.

How to Effectively Evaluate Candidates to Get the Right Fit

Tue, 07 Jun 2022 13:07:00 -0000

We have found ourselves in an environment where hiring can be challenging. Finding quality candidates can be even more difficult. Hiring is not an exact science by any means, but there are strategic steps you can take to set your company up for success. If you haven’t already listened to Ep 34: Strategies for Attracting and Retaining Quality Employees, make sure you go back and download for additional help in your hiring process.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits: Success is about Feeling at Peace with the Life You Choose

Thu, 02 Jun 2022 04:00:00 -0000

Success means something different to everyone, but most of us equate being successful with wealth and recognition. We get caught in the grind to consistently achieve and get more, more and more. Success also includes feeling at peace with the life you choose. We often lose sight of the fact that we do have choices, whether we like them or not. We need to take responsibility for the choices we make to have peace with your life and the success that brings. For more insights, you can find the the full length episode here: https://bit.ly/3oxJDgq.

The Essentials of a Successful PR Stunt

Tue, 31 May 2022 04:00:00 -0000

Not all those in the PR world love the idea of a stunt (more on this inside the episode!) Do they work? Sure. They are intended to wow and when done well, for the right brand, they can deliver the desired reaction from consumers. A drama filled stunt can provide excitement, but there also needs to be a level of engagement which requires you to do your homework and planning BEFORE the stunt takes place. We invite you to listen to tried and true measures to take if you are flirting with the idea of implementing a stunt into your PR campaign.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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https://www.linkedin.com/company/forthright-people/

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Quick Hits:4 Signs You Are Ready to Be an Entrepreneur

Thu, 26 May 2022 04:00:00 -0000

Being an entrepreneur takes courage and determination, but also a plan. If you find yourself dreaming about doing your own thing, GREAT! But there is so much more you need to know and prepare for before pulling the trigger and leaving your day job. We will discuss 4 signs you are ready to take the leap and also address some of the things we have learned on our journeys and wish someone had shared with us. You can find the full length episode with 'in the trenches' real life examples here: https://bit.ly/3r6dFch.

How to Effectively Leverage Email Marketing w/Kelsey Johnson, Product Marketing Manager at AWeber

Tue, 24 May 2022 04:00:00 -0000

We welcome guest Kelsey Johnson, Product Marketing Manager at AWeber to discuss the importance of effective email marketing. Key word here is EFFECTIVE! Utilizing email in your marketing campaign is a savvy move, but the “set it and forget it” attitude won’t get you very far. This episode is a bit more tactical designed to give you an outline on what to focus on to drive more business your way. If you haven’t already developed your marketing campaign to understand your target as well as where, when and how to reach them, watch Episode 41: Stimulating your Business Growth: The Art of the Marketing Campaign. Be sure to check out https://go.aweber.com/podcast as mentioned by Kelsey if you are interested in starting your marketing campaign for FREE!

Tue, 05 Apr 2022 04:00:00 -0000

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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https://www.linkedin.com/company/forthright-people/

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VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

4 Big Mistakes Women Leaders Make in Managing other Women

Tue, 29 Mar 2022 04:00:00 -0000

As we acknowledge and celebrate Women’s History Month, we take this opportunity to narrow our focus on an area we have seen and experienced some struggle with. Women managing other women. What if we not only trailblazer the path, but kept it open and made it wider for those who follow? Join us as we dive into some key points you can avoid to help those you manage not only reach their goals but exceed them.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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https://www.linkedin.com/company/forthright-people/

LINKEDIN

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VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

How to Effectively Manage Ego on Your Team

Tue, 22 Mar 2022 04:00:00 -0000

Not all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful and adds to a person’s “swagger”. This is NOT the type of ego we talk about in this episode. The ego we reference is the type that gets in the way of the team, the work, etc. Being the leader with one of these personalities in a position above you comes with some difficulty, but there ARE strategies you can implement to make this person easier to navigate and work with.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

FACEBOOK

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https://www.linkedin.com/company/forthright-people/

LINKEDIN

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

The Truth on How to Get Hired as an Influencer

Tue, 15 Mar 2022 04:00:00 -0000

Being an influencer has grown from a hobby to a lucrative business for many. Platforms such as Tik Tok and Instagram have given celebrity status to everyday people seemingly overnight. Is this all about luck or being at the right place at the right time? Not entirely. Becoming an influencer that actually gets hired comes by following certain truths. Join us as we discuss what these are and start creating opportunities you may be missing out on.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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https://www.linkedin.com/company/forthright-people/

LINKEDIN

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

How to Select an Agency in Today’s World With Guest Scott Lucas, Managing Director of Sterling Brands

Tue, 08 Mar 2022 05:00:00 -0000

The agency world is ever changing making it even more important to know what exactly to look for when choosing the right one for you and your business. With the changing environment also comes different expectations. Join us as we welcome friend and special guest, Scott Lucas from Sterling Brands.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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https://www.linkedin.com/company/forthright-people/

LINKEDIN

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

4 Key Questions that Lead to Insightful Consumer Research

Tue, 01 Mar 2022 05:00:00 -0000

Creating a connection to your consumer/ customer/ client is something we talk a lot about. It is a key element in creating brand love. Consumer research can seem like a massive undertaking, but doing your due diligence by engaging your consumer in a unique fashion can deliver value and shape your business. And be sure to review Ep 35: 4 Techniques for Defining and Engaging your Target Consumer with Jennifer Knoeppel of Nascar.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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INSTAGRAM

https://www.linkedin.com/company/forthright-people/

LINKEDIN

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

4 Common Mistakes People Make when Naming Your Business, Brand or Product

Tue, 22 Feb 2022 05:00:00 -0000

Creating the name of your business, brand or product is one of the most stressful times for entrepreneurs. Launching your ‘baby’ out in the world is both exciting and anxiety ridden. It’s one of those “Oh sh*t” moments knowing this is for real! Which also makes naming very emotional, which unfortunately can lead to poor decisions. Join us as we discuss what not to do when naming your business, brand or product.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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https://www.linkedin.com/company/forthright-people/

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VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

How Well are you Practicing Vigilant Leadership?

Tue, 15 Feb 2022 05:00:00 -0000

Leading from afar is a position we will most likely be finding ourselves in for a while. Over the past couple of years, you may have found yourself in the “doer” role more often than you’d like. If you are working IN your business more than ON your business, this is the episode to help you dig yourself out of the weeds. For those who want a deeper assessment, we have a virtual consultancy module to aid you on this. Just go to our “shop” page on our website: forthright-people.com

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

LINKEDIN

WORKSHEETS

VIRTUAL CONSULTANCY