The Long Haul

Freight Doesn’t Kill Most Carriers — Cash Flow Does

Thu, 21 May 2026 15:00:00 -0000

Most trucking companies don’t fail because freight disappears.

They fail because cash flow breaks first.

In this episode of The Long Haul Podcast, Adam sits down with Michael Bunton to discuss one of the most overlooked realities in trucking:
cash flow management.

Michael’s background is unique — from professional baseball with the Chicago Cubs organization to human performance coaching before entering transportation finance and working directly with small carriers across the Southeast.

This conversation breaks down:

Why profitable carriers still go out of business
The dangerous cash flow cycle many small fleets ignore
Why emotional decision-making destroys margins
The hidden operational costs small carriers overlook
What owner-operators misunderstand about factoring
And why discipline matters more than revenue

This episode is not about promoting factoring.

It’s about understanding how trucking businesses survive.

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The Trucking Industry Didn’t Break Overnight

Thu, 14 May 2026 15:00:00 -0000

Everybody wants somebody to blame.

Brokers.

ELDs.

Immigration.

Mega carriers.

The government.

The spot market.

But what if the problems facing trucking today go much deeper than social media talking points?

In this episode of The Long Haul Podcast, Adam sits down with Stephen Ruhe — third-generation trucking operator, Navy veteran, brokerage leader, and trucking history enthusiast — to break down how outdated regulations, industry evolution, and a lack of accountability continue shaping modern trucking today.

This conversation dives into:

Why modern trucking problems didn’t start in 1980
How old regulations still impact carriers today
Why social media oversimplifies complex industry issues
The relationship between brokers and carriers
Why relationships still matter more than technology
And why small carriers fail when they spend more time blaming than adapting

This episode isn’t about nostalgia.

It’s about understanding how we got here.

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Most Small Carriers Sound the Same — And That’s the Problem

Thu, 07 May 2026 15:00:00 -0000

Many small carriers think they have a driver problem.

They don’t.

They have a messaging problem… a positioning problem… and a clarity problem.

In this episode of The Long Haul Podcast, Adam sits down with Elijah Cramer — who built his career inside driver recruiting before moving into tech and working directly with carriers to improve hiring and retention

This conversation breaks down:

Why driver recruiting is still broken for small fleets
What drivers actually care about vs what carriers think they care about
Why “we treat drivers like family” isn’t working anymore
How small fleets can compete without big budgets
And how to fix your hiring problem without wasting money

If you’re struggling to hire or keep drivers… this one is going to challenge how you think.

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Buying the Truck Is the Easy Part — Running the Business Is Where Carriers Fail

Thu, 30 Apr 2026 17:00:00 -0000

Everyone wants to own a truck.

Very few understand what comes after.

In this episode of The Long Haul Podcast, Adam sits down with Pamela Polyak — a third-generation transportation owner who took over her family’s asset-based operation at the start of 2020 and has spent years helping small carriers navigate compliance, operations, and growth

This conversation breaks down:

Why most new authorities are unprepared for what ownership actually requires
The massive gap in back-office knowledge
The compliance mistakes that quietly shut carriers down
The difference between driving a truck and running a company
And what it really takes to build something that lasts

If you think owning a truck means you’re running a business… this episode will challenge that.

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The Compliance Lie — Why Small Carriers Don’t Take It Seriously Until It’s Too Late

Fri, 24 Apr 2026 14:45:00 -0000

Most small carriers believe they’re compliant.

Until they’re not.

And by the time they find out… it’s already too late.

In this episode of The Long Haul Podcast, Adam sits down with Brandon Wiseman of Trucksafe & Childress Law, a legal expert with nearly 20 years of experience in DOT safety, compliance, and accident exposure.

This isn’t a surface-level compliance conversation.

This is about what actually happens when things go wrong.
We break down:

The biggest compliance mistakes small carriers make
Why many fleets think violations don’t matter
The real consequences of non-compliance during an accident
How enforcement is changing across the industry
And the hard truth about what DOT compliance really means

If you’re running trucks and treating compliance like a checklist, this episode may change how you look at your entire operation.

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Voices from the Floor at MATS 2026

Thu, 16 Apr 2026 15:00:00 -0000

In this special on-location episode of The Long Haul, host Adam Wingfield takes listeners directly onto the floor of the 54th Annual Mid-America Trucking Show (MATS) in Louisville, Kentucky. Recorded from within the exhibits and custom trailers that define the industry’s biggest event, this episode moves past the equipment to focus on the "human element" of trucking.

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Falling Through the Cracks: DACA Drivers vs New CDL Rules

Thu, 09 Apr 2026 15:00:00 -0000

In this episode of The Long Haul, Adam Wingfield sits down with Jorge Rivera, a longtime truck driver and DACA recipient caught in the middle of a growing regulatory battle. As new rules around non-domiciled CDLs take center stage, Jorge shares how drivers like him—fully vetted, experienced, and deeply rooted in the U.S.—are being unintentionally pushed out of the industry.
From viral moments and real-world encounters to ongoing legal challenges, this conversation dives into the gap between policy and reality—and the human cost of being overlooked. Whether you’re a driver, carrier, or policymaker, this is a perspective you’re not hearing in the headlines.

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From Kitchen to Cab: Mastering Trucking Margins

Thu, 02 Apr 2026 15:00:00 -0000

In this special edition of The Long Haul, live from the Mid-America Trucking Show (MATS) 2026, host Adam Wingfield sits down with Ilya, the founder of ICV Express, to discuss a masterclass in trucking resilience and unconventional strategy.
Ilya shares his unique transition from the high-pressure world of the restaurant industry—where he managed kitchens at Chipotle and opened fast-casual brands in Manhattan—to becoming a successful owner-operator. He reveals how the razor-thin margins of the culinary world taught him to "squeeze" every bit of profit out of his trucking operation, from meticulous oil sampling to understanding his truck's specific torque curve.

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How Small Carriers Can Get Real Value From the MATS Truck Show

Thu, 26 Mar 2026 14:00:00 -0000

Every year thousands of drivers and trucking companies head to the Mid-America Trucking Show (MATS) in Louisville, Kentucky.
And every year… most of them make the same mistake.
They spend three days looking at custom trucks, collecting free hats, and walking the floor without a plan.
But for small carriers and owner-operators, MATS can be one of the most valuable business opportunities of the entire year — if you approach it the right way.
In this solo episode of The Long Haul Podcast, Adam breaks down how to actually use the show to grow your trucking business.
We’ll cover:
• How to prepare before you arrive
• The vendors you should actually talk to
• How to use the education sessions to your advantage
• The networking opportunities most people miss
• And the biggest mistakes owner-operators make at truck shows
Because if you’re going to spend the time and money to attend MATS, you should leave with more than pictures of shiny trucks.
You should leave with knowledge, connections, and opportunities that help your business grow.

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The New Cargo Theft – Fake Drivers, Real Freight

Thu, 19 Mar 2026 15:13:00 -0000

Cargo theft is evolving — and most small carriers aren’t prepared for it.
In this episode of The Long Haul Podcast, Adam sits down with Jillian Kossman, Chief Operations Officer at IDScan.net, to break down one of the fastest-growing threats in logistics: identity fraud and fictitious pickups.
Modern fake IDs are no longer obvious — and many small carriers, brokers, and shippers simply don’t have the tools or knowledge to detect them.
We talk about:
• How fake driver identities are being used to steal freight
• Why even legitimate drivers can get caught in the middle
• The growing financial risk to small fleets
• And the uncomfortable truth about how vulnerable the industry really is
This episode isn’t about technology.
It’s about understanding the threat before it costs you a load, a customer, or your business.

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The Freight Recovery Illusion: Rising Rates, Falling Demand, and the Reality for Small Carriers

Thu, 12 Mar 2026 15:00:00 -0000

Freight markets are sending mixed signals right now.
Spot rates are ticking up.
Tender rejection pockets are appearing across the country.
Port volumes are surging in some areas.
But underneath those numbers, the broader economy is flashing warning signs.
Credit card debt has reached a record $1.28 trillion.
Unemployment among college graduates is rising.
Consumer spending — especially in big-ticket sectors like home renovation — is slowing down.
So what does that actually mean for trucking?
In this solo episode of The Long Haul Podcast, we break down the latest SONAR data, port volume trends, and economic indicators to answer one critical question:
Is the freight market actually recovering… or are we just seeing temporary noise?
If you’re an owner-operator or small fleet trying to make decisions in this market, this episode will help you understand what’s really happening beneath the headlines.

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No Sales. No Spin. Just Truth – Understanding the Messaging Behind Trucking

Thu, 05 Mar 2026 16:38:00 -0000

Truckers are sold to 24/7 — by brokers, shippers, insurance companies, fuel programs, tech apps, dispatchers, and every “solution” in the industry.
But here’s the truth most won’t say out loud: small carriers aren’t failing because they don’t know how to drive… they’re failing because they’re misinformed, misled, or marketed to in ways that have nothing to do with reality.
In this episode of The Long Haul, Adam sits down with John Landrum, an 8-year logistics strategist and marketing leader whose work has centered around understanding how carriers think, decide, and survive in a world full of noise.
This isn’t about factoring.
This isn’t about products.
This is about how the industry shapes the narrative, what truckers get wrong, what companies get wrong, and what it actually takes to cut through bad information in 2025.
If you’re tired of being sold to and ready to actually understand the influence game behind this industry — this is your episode.

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More Than Miles – Michael Riccio on Leadership, Logistics, and the Future of Freight Partnerships

Thu, 26 Feb 2026 16:00:00 -0000

After 35 years in transportation — from helping build Leonard’s Express into a $350M logistics powerhouse to leading the Transportation Intermediaries Association (TIA) — Michael Riccio has seen this industry from every angle.
In this episode of The Long Haul, Adam sits down with Riccio to talk about leadership, growth, and what’s next for the broker-carrier relationship. They dig into how small carriers can thrive in a market dominated by 3PLs, what lessons he learned as TIA Chairman, and how his consulting firm, More Than Miles, is helping logistics companies grow responsibly.
And yes — Adam asks the tough question: where does broker transparency actually fit in, and what does “fairness” really mean in an industry built on information asymmetry?
This one’s about perspective — from someone who’s been on every side of the table.

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Aftertreatment Is the Silent Killer of Small Fleets

Thu, 19 Feb 2026 16:00:00 -0000

Aftertreatment failures don’t usually show up as one big catastrophic bill — they show up as downtime, repeat derates, misdiagnosed parts, and decisions made under financial stress.

In this episode of The Long Haul Podcast, I sit down with RJ Bordner to break down the real-world economics of aftertreatment from the perspective small carriers actually live with. We talk about post-warranty realities, OEM versus aftermarket tradeoffs, inventory delays, technician variability, and why “good enough” often ends up being the most expensive choice.

This is not a product conversation.
This is a decision-quality conversation for owner-operators and small fleets trying to stay moving in a market where every parked truck hurts.

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Broker Transparency — Where the Line Really Is

Thu, 12 Feb 2026 18:00:00 -0000

Broker transparency has become one of the most emotionally charged topics in trucking — and for good reason. Small carriers feel boxed out, brokers feel misunderstood, and the conversation often collapses into extremes instead of solutions.

In this episode of The Long Haul Podcast, I sit down with Chris Jolly, better known as The Freight Coach, to slow the conversation down and unpack what transparency actually means in today’s freight market.

We talk about power dynamics, trust gaps, what carriers are really asking for, where brokers draw their lines, and why shouting “full transparency” hasn’t moved the industry forward. This isn’t a debate episode — it’s a reality check for both sides of the desk.

If you’re a carrier trying to understand why this issue feels personal — or a broker trying to understand why trust is so fragile — this episode is for you.

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Credit Is a Tool Not a Lifeline – What Small Carriers Actually Need to Understand

Thu, 05 Feb 2026 18:00:00 -0000

Credit isn’t the problem in trucking—misunderstanding it is.

In this episode of The Long Haul Podcast, I sit down with Gerri Detweiler, to break down how credit really works for owner-operators and small fleets.

This isn’t a conversation about products or approvals. It’s about how personal credit, business credit, and cash flow collide in real life—and why too many carriers end up trapped instead of empowered.

If you’ve ever wondered why “good revenue” still feels like financial stress, this episode is for you.

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Run the Truck Like a Business or Get Run Over by It

Thu, 29 Jan 2026 14:16:00 -0000

Small carriers already know why this market hurts — rates are tight, fuel moves fast, and freight isn’t forgiving mistakes. What most don’t fully understand is how small daily decisions quietly compound into big financial outcomes.

In this episode of The Long Haul, Adam sits down with Mike Hossted, VP of Sales and Marketing at ATBS, who has spent more than a decade working directly with owner-operators on one thing most avoid: the numbers behind their decisions.

This is not a tax episode.

This is not a fuel episode.

This is a behavior and discipline episode.

We talk about why turnover keeps getting mislabeled as a “driver shortage,” why “taking one more load” often hurts more than it helps, and why the grass is rarely greener — it’s just measured differently.

If you’re trying to survive — or even grow — in a down market, this conversation is about how people are doing it, not selling you anything.

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Margins, Money, and the Truth About Factoring – A Real Talk with OTR Solutions’ Zach Buckner

Thu, 22 Jan 2026 15:00:00 -0000

Fuel prices just jumped again — up nine cents this week — and for small carriers, that’s not a market trend, that’s a problem.

In this episode of The Long Haul, Adam sits down with Zach Buckner, Senior VP of Sales at OTR Solutions, to dig into what really separates good financial partners from the ones who quietly drain your margins.

Zach shares his journey from sales executive to senior leadership, the lessons he’s learned from a decade in the factoring space, and why OTR is betting big on transparency, speed, and innovation to support small carriers when the market tightens.

This is a conversation between two people who live it — not a sales pitch. If you’re an owner-operator or small fleet trying to manage cash flow and fuel spikes at the same time, this one’s for you.

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Behind the Non-Domiciled CDL Debate – A Non-Domiciled Driver’s Story

Thu, 15 Jan 2026 15:00:00 -0000

The debate over non-domiciled CDLs has become one of the most heated and misunderstood conversations in trucking. Court filings, enforcement changes, and political rhetoric dominate the headlines — but rarely do we hear from the drivers whose lives are directly affected.

In this episode of The Long Haul, Adam sits down with Jorge Rivera Lujan, an owner-operator with more than a decade in trucking who is currently involved in active litigation related to non-domiciled CDL enforcement.
Because the case is ongoing, this conversation does not analyze legal strategy or argue outcomes. Instead, it focuses on the human impact — how enforcement changes affect work, family, safety perceptions, and community — and addresses common myths surrounding non-domiciled CDL drivers.

This episode is about listening, understanding, and separating fact from assumption in one of trucking’s most emotionally charged issues.

Who Is Fighting for the American Trucker – A Straight Talk with Harvey Beech

Thu, 08 Jan 2026 15:00:00 -0000

Truck drivers don’t need another feel-good message. They want honesty.
In this episode of The Long Haul, Adam sits down with Harvey Beech, co-founder of American Truckers United, a third-generation trucking operator who has lived every side of this industry — company driver, small fleet owner, and long-haul carrier.

Harvey speaks plainly about what many drivers feel but few are willing to say out loud: how immigration policy intersects with trucking, why wages have been compressed, how safety standards have eroded, and why the sacrifices of seasoned American drivers often go ignored.

This is not a political episode. It’s a reality check — from someone who was born into trucking and never left it.

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Year in Review: A Look Back at 2025

Tue, 30 Dec 2025 15:00:00 -0000

As 2025 comes to a close, The Long Haul host Adam Wingfield looks back on a year that tested small carriers and owner-operators like never before. This special Year in Review episode features powerful clips and insights from 15 guests, covering the challenges, lessons, and wins that shaped the trucking industry. It’s a reflection on progress, resilience, and what it really takes to keep moving forward in the long haul.

More Than Miles – The Heart of Wreaths Across America with Courtney George

Tue, 23 Dec 2025 15:00:00 -0000

Every December, thousands of volunteers and hundreds of truck drivers move in unison for one mission: remember the fallen, honor those who serve, and teach the next generation the value of freedom.

In this episode of The Long Haul, Adam sits down with Courtney George, Director of Transportation and Industry Relations for Wreaths Across America, to explore the heart of a program that relies on the trucking community to carry more than just freight — they carry legacy, gratitude, and remembrance.

Courtney shares how Wreaths Across America mobilizes drivers, carriers, communities, and families across the country to ensure veterans are honored with dignity. We talk about the emotional impact on drivers, the logistics behind such a massive mission, and why goodwill still matters in a world that feels divided and distracted.

This one’s bigger than trucking — it’s about purpose.

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Diesel Laptops for Small Carriers – The Diagnostic Edge That Protects Your Profit

Thu, 18 Dec 2025 15:00:00 -0000

When you’re running a small fleet, a single breakdown can crush your margins and throw your week off track. In this episode of The Long Haul, we sit down with Tyler Robertson, founder and CEO of Diesel Laptops, to talk about why every small carrier needs diagnostic tools in their own hands—not locked behind a shop’s schedule or inflated repair fees.

We dig into:

What makes Diesel Laptops different from other diagnostic tools
How owner-ops and small fleets can cut downtime, negotiate smarter, and stay in control
Real-world examples of small carriers using diagnostics to protect their bottom line
Why shops and dealers don’t want you to have this tech (but you should anyway)

If you’ve ever been stranded with a blinking check engine light and no answers, this is the episode that might just save you thousands.

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The Truth Behind HR5688 – Lewie Pugh on Non-Domiciled CDLs, Backlash, and the Future of Trucking Policy

Thu, 11 Dec 2025 15:00:00 -0000

The trucking world is divided right now — not just over freight, diesel, or regulations, but over who gets to operate on American roads and under what conditions. HR5688, the Domiciled CDL Integrity Act, has set off a firestorm inside the industry. Some support it. Some believe it doesn’t go far enough. Others think it goes too far.

In this episode of The Long Haul, Adam sits down with Lewie Pugh, Executive Vice President of OOIDA, to dig into what the bill actually says, why OOIDA supports it, and how misinformation and social media outrage have reshaped the conversation around non-domiciled CDLs, immigration status, and public safety.

We talk about the difference between protecting American drivers and weaponizing fear, the impact of public perception on policy, and why organizations like OOIDA are now facing more pressure than ever to communicate clearly, transparently, and directly with the people they represent.

If you’ve been confused, frustrated, or fired up by this debate, this episode gives clarity — straight from the source.

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The Freight Fraud Epidemic – Danielle Spinelli on Cargo Theft, Compliance, and the Truth Behind the Scams

Thu, 04 Dec 2025 15:00:00 -0000

Cargo theft is no longer a random crime — it’s organized, digital, and spreading faster than the industry wants to admit.

In this episode of The Long Haul, Adam sits down with Danielle Spinelli, better known as The Fraud Girl — a veteran broker turned fraud-fighting expert and host of Tell Me Everything. Now with Descartes | MyCarrierPortal, Danielle works on the front lines of vetting carriers, uncovering scams, and helping brokers and shippers stay one step ahead of organized theft rings.

Fresh off a ride-along with the California Highway Patrol’s Cargo Theft Task Force, Danielle gives a behind-the-scenes look at what’s really happening on rail lines, at docks, and in digital load boards — and how small carriers are being targeted, framed, or used without even realizing it.

This one’s not theory — it’s field intel.

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Civil Rights or Compliance — Who’s Really Behind the Wheel?

Tue, 25 Nov 2025 15:00:00 -0000

In this Thanksgiving edition of Third & Long, Adam Wingfield and co-driver Kaylee Nix break down one of the biggest stories shaking the trucking world: California’s CDL compliance battle with the FMCSA, the threat of losing $158 million in federal funding, and the lawsuits claiming civil rights violations.

This episode goes deep into the political tension between state and federal authority, how these policies affect small carriers and owner-operators, and what the fallout could mean for the industry moving forward.

We cover:

FMCSA vs. California — federal funding, compliance failures, and courts stepping in

Civil rights lawsuit — why non-domiciled CDL holders say the rules are unfair

Public perception of drivers — including the viral “low-skilled job” debate

Real-world industry impact — hiring, safety, insurance, and the future of driver qualifications

The massive training gap — 63,000 CDL schools but only 3,000 federally compliant

What shippers must do next — and whether this opens a door for small carriers

Along the way, Adam shares real stories from the road, what it really takes to safely operate 80,000 lbs of equipment, and why the idea that trucking is “low-skilled” couldn’t be further from the truth.

Whether you're a small carrier, an industry insider, or someone who wants to understand what’s really happening behind the headlines, this conversation is one you don’t want to miss.

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The Parking Problem is Real – Why Data Can’t Replace Driver Experience

Thu, 20 Nov 2025 15:00:00 -0000

Truck parking is one of the most talked-about challenges in our industry — but recently, some are claiming the problem doesn’t even exist. In this episode, Adam sits down with Andrew King, Director of Operations at OOIDA Foundation, to cut through the noise.

We dig into the flawed assumptions behind a recent parking report, break down federal data from Jason’s Law, and challenge the idea that drivers are just “bad planners.” If you’re tired of surface-level takes, this episode goes deep into policy, equity, and what real change should look like for small carriers.

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No Filter in Freight – Sage’s Uncensored Take on Trucks, Brokers & Insurance

Thu, 13 Nov 2025 17:08:00 -0000

In this uncaged episode of The Long Haul, Adam sits down with Sage — CDL driver, O/O, Landstar agent, broker, and commercial auto insurance pro — to tackle the freight industry’s most controversial topics. This one’s not safe for the faint of heart. We dig into broker dishonesty, insurance scams, the broker-agent world, O/O pain points, and what never gets talked about in polite circles. No fluff. Real talk. If you’re in the business and tired of half-truths, this is your episode.

What You’re Actually Signing – A Legal Breakdown of Carrier Packets

Thu, 06 Nov 2025 15:00:00 -0000

You’ve signed hundreds of rate cons, but have you ever stopped to actually read the fine print? In this eye-opening episode of The Long Haul, Adam sits down with transportation attorney and Armchair Attorney podcast host Matthew Leffler to dissect a real broker-carrier agreement, section by section. If you’re an owner-operator or fleet owner signing rate confirmations without understanding the liability buried inside, you cannot afford to miss this. From indemnification clauses to cargo liability to payment terms, we break it all down in plain English so you can protect your business and stay in control.

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Inside Amazon Freight Partner + TTN: Trucking Ownership, AI, and Beating Downtime

Thu, 30 Oct 2025 14:00:00 -0000

In this follow-up episode of The Long Haul, Adam sits back down with Tyler Harden of TTN Fleet Solutions to dig deeper into one of the toughest realities in trucking — what happens when your truck breaks down and the clock’s ticking against you.

Adam also talks to Natasha Sanders, Senior Business Coach for the Amazon Freight Partner Program.
They unpack how Amazon is building opportunities for entrepreneurs and CDL drivers alike — from launching small trucking companies under the AFP umbrella to offering stable, local driving careers with consistent pay and benefits.
We’ll talk about what AFP really is, how it works, and what it means for drivers looking for balance, consistency, and a long-term career inside the Amazon network.
This one’s not about hype — it’s about clarity. If you’ve ever seen those blue trucks on the highway and wondered how to be part of that movement, this episode breaks it all down.

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From Legacy to Leadership – Kristy Knichel on Breaking Barriers and Building Real Broker-Carrier Partnerships

Thu, 23 Oct 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Kristy Knichel, CEO of Knichel Logistics, to talk about what it really takes to build long-term broker-carrier relationships — especially in a market where trust is at an all-time low. Kristy shares what she’s learned leading a woman-owned, family-founded brokerage, how she sees small carriers finding success, and what brokers are actually looking for when they talk about “partnership.”
We dive into legacy, leadership, accountability, and how to survive when the market turns against you. This one’s all about the real relationship work behind the freight.

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Tariffs, Truth, and Truckers – A 3rd and long Deep Dive

Thu, 16 Oct 2025 14:00:00 -0000

In this edition of 3rd and long, Adam Wingfield and Kaylee Nix tag team the mic to unpack the latest headlines shaking up the trucking world. From Trump’s 25% truck tariff to the crackdown on non-domiciled CDL holders, to viral tweets and the toll on immigrant drivers, no topic is off limits.
We break down the implications for small carriers, the legal gray areas many are trapped in, and how some operators are trying to climb out of the load board cycle. And yes — we even address being labeled “woke” for standing on the side of fairness. This one’s for the drivers, the dispatchers, and everyone running a legit hustle. Buckle up.

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Carrier Data Doesn’t Lie – Garrett Allen on Building Trust, Lane Loyalty, and Freightproof Strategy

Thu, 09 Oct 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Garrett Allen to talk about the one thing that brokers, shippers, and carriers say they value — but few actually use to make better decisions: data. Garrett unpacks how small fleets can use their own performance metrics to create stronger partnerships, land dedicated lanes, and rise above the noise in a market full of volatility and skepticism.

We dig into trust-building, performance proof, bid season, and why data transparency is the future of reliable freight — whether you’re a one-truck authority or scaling up to 10.

This one is about earning freight, not just chasing it.

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Automation Without Overload – Marcus Cooksey on Practical AI for Small Carriers

Thu, 02 Oct 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Marcus Cooksey, founder and CEO of Duke.AI — a tech platform that helps small carriers simplify bookkeeping, automate back-office operations, and stay in control of their numbers without hiring a full accounting team.
We talk about the real barriers small trucking companies face when it comes to automation, why AI doesn’t have to mean “overcomplicated,” and how tools like Duke.AI are designed to meet you where you’re at — not replace you. If you’ve ever said, “I just want something that works,” this episode is your blueprint.

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Bridging the Broker-Carrier Divide, Fighting Fraud, and Building Trust That Pays

Thu, 25 Sep 2025 14:00:00 -0000

Is the constant tension between brokers and carriers just bad communication, or is it a sign of a deeper issue? In this powerful episode of The Long Haul, host Adam Wingfield sits down with Annique Lesage, the freight-savvy broker and coach known for her direct, no-fluff truth bombs on TikTok. Annique shares her incredible journey from handling customs to becoming a successful broker, and opens up about how the industry became her lifeline while escaping an abusive marriage.

This isn't your typical broker vs. carrier debate. Annique provides a masterclass in shifting from a transactional, load-by-load mindset to building lasting, profitable partnerships. She breaks down why there’s no such thing as "cheap freight," only bad negotiators, and challenges carriers to operate as strategic business owners rather than just drivers. If you’ve ever felt burned by a broker or struggled to make the industry work for you, this is a conversation you can't afford to miss.

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Tread Carefully – Kamard Johnson on Tire Mistakes That Cost You Miles and Money

Thu, 18 Sep 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with tire expert Kamard Johnson to talk about one of the most overlooked — and most expensive — parts of a small fleet’s operation: tires.
From hidden fuel losses to downtime disasters, Kamard breaks down the real cost of running the wrong tires, buying from the wrong places, and ignoring what’s right in front of your truck. This episode is packed with tactical advice for owner-operators who want to stop bleeding margin and start treating tires like a business decision, not an afterthought.
You’ll learn when cheap is smart, when it’s not, how to inspect like a pro, and what a tire buying strategy looks like for fleets trying to stay in the game long-term.
This isn’t just about rubber — it’s about money, uptime, and survival.

3rd and Long – Real Freight Talk with A Bonus

Fri, 12 Sep 2025 14:00:00 -0000

When the market feels like it’s 3rd and Long every damn day, you need real voices in the huddle. In this special episode, Adam sits down with Kaylee Nix for a laid-back, wide-ranging conversation about what’s really going on in freight. From English testing crackdowns to used truck trends and questionable tariff policies, nothing’s off-limits. Buckle up — we’re calling an audible and going for it on this one.

ELP, non-domicile, and the prejudice hiding in plain sight

Thu, 04 Sep 2025 14:00:00 -0000

In this solo episode of The Long Haul, Adam tackles one of the freight industry’s most loaded topics — the crackdown on English Language Proficiency and the targeting of non-domicile CDL holders. What starts as a safety policy is revealing deeper issues around bias, access, and who gets to belong in trucking. If you're ready for a raw, honest conversation about what’s really happening, this one's a must-listen.

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From Trucking Wife to Driving Change – Jessica Dotson on Family, Purpose, and Supporting Women in Logistics

Thu, 21 Aug 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Jessica Dotson, Director of Business Development at Multi Service Fuel Card, Vice Chair of the Women in Trucking Foundation Board, and Chair of the BCS Women in Logistics Events Committee.

Jessica’s story didn’t start in an office—it started at home, supporting her husband on the road as a trucker’s wife. That experience gave her a firsthand view of the challenges families face in this industry and set her on a 15+ year journey across operations, sales, and strategy.

Today, Jessica is focused on giving back—through her work with the Women in Trucking Foundation and initiatives like the Brittany Traylor Scholarship—all designed to create opportunities and open doors for the next generation of women in transportation.

Dispatch Without the Desk – How Bubba AI Is Changing the Owner-Op Playbook

Thu, 14 Aug 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Tapan Chaudhari, Founder and CEO of Bubba AI, to talk about what happens when artificial intelligence stops being a buzzword and starts booking freight.

Tapan isn’t a tech outsider—he’s the founder of TruckX and has spent years building tools for small carriers and owner-operators. Now with Bubba AI, he’s tackling the one thing that eats up most of a driver’s day: dispatching and back-office work. From negotiating rates to optimizing loads and handling paperwork, Bubba is built to run the lanes while you run the miles.

If you’ve ever wondered whether AI could actually make your trucking business more profitable—or just replace the human dispatcher—this is the conversation you need to hear.

Beyond the Load Board – How Truckstop Is Rebuilding Trust, Tech, and Tools for Carriers

Thu, 07 Aug 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Todd Waldron, Vice President of Carrier Experience at Truckstop and former CEO of Q Carriers, to unpack what the next chapter of load boards really looks like.

This isn’t a fluff piece about digital freight. Todd’s sat in the chair, run the trucks, and now helps shape one of the industry’s most-used platforms. The conversation digs into Truckstop’s 30th Anniversary Carrier Survey—what the data really says about where things are going—and explores new features like Private Loads, the Authority Age Filter, and Load Popularity designed to help small carriers win smarter.

If you’ve ever felt like the load board game was stacked against you, this episode shows you what’s changing—and how to use it to your advantage.

Mid-Year Wake-Up Call – Grit, Goals, and Getting Back on Track

Thu, 31 Jul 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Nick Klingensmith—freight industry veteran, endurance athlete, motivational speaker, and author of Selling, Inspired!—to talk about what it really takes to finish the year strong. If your goals slipped somewhere between rate dips and long weeks on the road, Nick’s bringing the mindset and mental discipline to get you back in gear. From sales strategy to personal accountability, this episode is packed with real-life takeaways to help you lead your business with more clarity, confidence, and control—starting today.

Box Trucks, Vans, and the STL Freight Boom Nobody’s Talking About

Thu, 24 Jul 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Mike Ernst, President of Expedite All and a 25-year freight industry veteran, to talk about one of the most slept-on opportunities in trucking: Small Truckload (STL). From cargo vans to box trucks and straight trucks, STL is on the rise—driven by tight delivery windows, high-value freight, and a shift away from one-size-fits-all shipping. Mike breaks down what STL really is, why it’s not just a local play, and how smart carriers can step in now and build consistency in a volatile market. If you’re running under CDL or thinking about diversifying your equipment—this episode is your blueprint.

The Truth About Factoring, Fuel Cards, and Cash Flow in Trucking

Thu, 17 Jul 2025 14:00:00 -0000

In this episode of The Long Haul, Adam chops it up with Robert McCutcheon, VP of Strategy and Growth at TAFS, to dig into the stuff that keeps small carriers afloat—or breaks them down. We’re talking factoring terms most folks overlook, the real cost of fuel cards, and how to make smarter money moves in a market that’s already tight. Rob brings years of experience across finance, logistics, and trucking and lays it out plain: if you don’t understand your numbers, you’re rolling backwards. If you’ve ever signed a factoring deal or swiped a fuel card, this one’s for you.

Freight Fraud Is Out of Control – How to Protect Your Authority Before It’s Too Late

Thu, 10 Jul 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Dale Prax—Marine Corps veteran, 30-year freight insider, and founder of FreightValidate—to expose the freight fraud epidemic that’s hitting small carriers the hardest. From ghost carriers and fake dispatchers to double brokering rings that steal freight and wreck reputations, Dale breaks down exactly how these scams work—and why the FMCSA isn’t doing enough to stop them. You’ll also hear how Platinum Verified and FreightClub are building a wall of trust around the good actors in this industry. If you’ve ever said “That would never happen to me”—you need to hear this episode.

Reefer Freight Is Shifting – How FreshX Is Unlocking LTL for Small Carriers

Thu, 03 Jul 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Clay and Nick from FreshX to talk about one of the biggest shifts happening in the freight market right now—reefer LTL. They break down how food and beverage shippers are rethinking distribution, why reefer LTL is gaining momentum, and how tech is finally making it accessible to small carriers.If you’ve got a reefer unit and you’re tired of chasing one-off loads, this episode shows you how to build smarter weeks, tap into higher-paying opportunities, and position yourself for the new direction the market is heading. Clay and Nick don’t just talk theory—they’ve built the tech that’s actually changing the game.

Smarter Loads, Stronger Margins – Carlos Otero on Fixing the Routing Problem in Trucking

Thu, 26 Jun 2025 14:00:00 -0000

This week on The Long Haul, Adam sits down with Carlos Otero, CEO of efRouting—a platform using real data to help small carriers stop bleeding money on poor load choices. Carlos blends academic freight research with family trucking roots to explain why chasing high-rate loads isn’t always profitable, how routing is costing carriers more than they think, and what a smarter, multi-day planning strategy really looks like. If you’ve ever booked a great-paying load and still lost money, this one’s for you.

Behind the Broker Curtain – What Carriers Don’t Know About Being Behind The Broker’s Desk

Thu, 19 Jun 2025 14:00:00 -0000

In this episode of The Long Haul, Adam sits down with Coleman Ruffin—industry vet, team builder, and former CH Robinson broker—to expose what small carriers need to know about how freight really gets moved. Coleman shares the truth about rate negotiations, how brokers decide who gets the good freight, and the quiet reasons carriers get skipped over. This is a raw look inside the brokerage world that’ll change how you approach your next load. If you want to stop being transactional and start being essential, this is the episode.

Why Most Small Carriers Fail at Marketing – And What Kara Brown Says to Do Instead

Thu, 12 Jun 2025 14:00:00 -0000

This week on The Long Haul, Adam sits down with Kara Brown—supply chain marketing powerhouse, author of The Revenue Engine, and CEO of LeadCoverage—to expose why most small carriers are wasting time and money trying to get noticed. Kara breaks down the exact mistakes holding carriers back, the marketing myths that need to die, and the three-step framework she’s used to help logistics companies scale to 7+ figures. If you think marketing is just for brokers and big fleets, this episode will flip that mindset on its head.

Whether you’re running one truck or building a team, this conversation will help you turn attention into revenue—without “random acts of marketing.”

Building More Than a Brand – Rahmel Wattley on Truck N’ Hustle and Industry Impact

Thu, 05 Jun 2025 14:00:00 -0000

This week on The Long Haul, Adam sits down with Rahmel Wattley—founder of Truck N’ Hustle, creator of FreightFest, and one of the most influential voices in trucking media. Rahmel shares how he went from driver recruiting to building a movement, what he’s learned from interviewing hundreds of industry leaders, and how small carriers can tap into the power of storytelling, strategy, and community to grow with purpose. We dive into the real struggles owner-operators face, what it takes to stand out in today’s market, and why brand matters more now than ever. If you’re trying to scale your business—or your voice—this is one episode you don’t want to miss.

Fixing CDL Training from the Inside – A Conversation with CDL Shorty

Thu, 29 May 2025 14:00:00 -0000

This week on The Long Haul, Adam sits down with Avante Jackson—better known as CDL Shorty on YouTube—to talk about what’s broken in CDL training and what needs to change. As a CDL instructor and content creator, Shorty gives a raw, behind-the-scenes look at how new drivers are being rushed through the system, the lack of real-world prep, and how better training could improve safety, retention, and long-term success. If you’re thinking about getting a CDL or training others, this episode brings the honest perspective the industry needs.

The Fight Against Load Board Fraud – A Candid Talk with Brian Woodring

Thu, 22 May 2025 14:00:00 -0000

This week on The Long Haul, Adam sits down with Brian Woodring, owner-operator and outspoken advocate for protecting drivers from load board fraud. Brian shares what fraud really looks like behind the scenes, how to spot the warning signs before you get burned, and why carriers need to be more cautious than ever when booking freight. They dive deep into the good, the bad, and the ugly across different load boards—and highlight where companies like Truckstop are stepping up to make a difference. If you’re running spot freight today, this episode is a must-listen. Protect yourself and your business.

SiriusXM keeps truck drivers informed and entertained with coast-to-coast coverage across the US and Canada. Listen to what you love from anywhere on the road with 24/7 ad-free music, plus sports, news, talk, and comedy. Hear your favorites on every haul for just $6.06/month. Sign up at siriusxmfleet.com.

Tariffs, Drayage, and the Real Story on the Ground – A Conversation with Corisa Carter

Thu, 15 May 2025 14:00:00 -0000

This week on The Long Haul, Adam sits down with Corisa Carter—co-founder of the Charleston Truck Expo and a true boots-on-the-ground expert in drayage and port operations. Corisa brings real-world insights on how new tariffs are already impacting freight at the ports, what small carriers need to watch out for, and how the drayage world is shifting right now. They dive deep into what’s happening behind the scenes that isn’t making the headlines, plus Corisa shares hard-earned advice for small fleet owners looking to survive and thrive in today’s market.

From Box Trucks to Full Truckload – How Elizabeth Moscoso is Building Moscoso Express

Thu, 08 May 2025 14:00:00 -0000

This week on The Long Haul, Adam sits down with Elizabeth Moscoso, founder of Moscoso Express, a growing box truck and full truckload carrier based out of Elk Grove Village, Illinois. Elizabeth shares her journey from starting small with box trucks to scaling into the full truckload market, and the lessons she’s learned about surviving and thriving as a small carrier. They talk about the realities of building a trucking business today, the mindset it takes to push through the tough times, and the strategies Elizabeth uses to stay competitive. SiriusXM keeps truck drivers informed and entertained with coast-to-coast coverage across the US and Canada. Listen to what you love from anywhere on the road with 24/7 ad-free music, plus sports, news, talk, and comedy. Hear your favorites on every haul for just $6.06/month. Sign up at siriusxmfleet.com.

No Gym, No Problem: How Garrett Steenblik is Helping Truckers Take Their Health Back

Thu, 01 May 2025 14:00:00 -0000

In this episode of The Long Haul, I’m joined by Garrett Steenblik—founder of Trucker Body Shop and a former driver who turned his own health journey into a full-blown movement. Garrett breaks down how drivers can take control of their health right from the cab of their truck—no gym, no gimmicks. We talk about the realities of being on the road, how to build habits that stick, and practical exercises that work in tight spaces with tight schedules. If you’ve been putting your health on the back burner, this conversation will hit home. SiriusXM keeps truck drivers informed and entertained with coast-to-coast coverage across the US and Canada. Listen to what you love from anywhere on the road with 24/7 ad-free music, plus sports, news, talk, and comedy. Hear your favorites on every haul for just $6.06/month. Sign up at siriusxmfleet.com.

The Insurance Game: What Every Small Carrier Needs to Know

Thu, 24 Apr 2025 14:00:00 -0000

In this episode of The Long Haul, I sit down with Jessica Howington from United Commercial Insurance to break down the truth about trucking insurance—no fluff, just facts. We talk about what small carriers need to understand before signing their next policy, how to keep premiums down at renewal time, and what underwriters are really looking for. Jessica brings years of frontline experience, and this conversation is a must-listen if you’re trying to stay insured without breaking the bank. Whether you’re a new authority or a seasoned owner-operator, there’s something in this episode that’ll save you money—and maybe your business.

Rolling Up Your Sleeves: How Small Carriers Can Land Direct Shippers with Justin Lu

Thu, 17 Apr 2025 14:00:00 -0000

In this episode of The Long Haul, Adam Wingfield sits down with Justin Lu, CEO of Truckpedia, to break down one of the most critical moves for small carriers—getting out of the broker dependency cycle and going directly to shippers for freight.

Justin knows this game firsthand. He took his family’s 3-truck operation and scaled it to 50 trucks by putting in the work, cold calling shippers, and securing direct freight contracts. Now, through Truckpedia, he’s helping other small carriers do the same—showing them how to stand out, build credibility, and win direct freight opportunities.

We go deep into why small carriers need to stop waiting for freight to come to them, the common mistakes they make when approaching shippers, and how to confidently pitch their services to land steady, high-paying freight.

Lease On or Stay Independent? Hard Truths for Owner-Operators with Tobenna Arodiogbu

Thu, 10 Apr 2025 14:00:00 -0000

In this episode of The Long Haul, Adam Wingfield sits down with Tobenna Arodiogbu, CEO and co-founder of CloudTrucks, to break down one of the biggest decisions every owner-operator faces: Should you lease on or stay independent?

With years of experience building technology to empower trucking entrepreneurs, Tobenna shares hard-hitting insights into why some owner-operators succeed while others fail. From the hidden pitfalls of leasing on to the financial traps that put drivers out of business, we go deep into the realities that many don’t talk about.

We also cover the future of trucking—how technology is changing the way owner-operators do business, how CloudTrucks is providing more flexible options, and whether traditional lease-on models will even exist in five years. If you’re an independent trucker or thinking about becoming one, this episode is a must-listen.

Cracking the Code: Building Strong Broker Relationships for Better Freight with Dan Lindsey”

Thu, 03 Apr 2025 14:00:00 -0000

In this episode of The Long Haul, Adam Wingfield sits down with Dan Lindsey, Founder of Broker Carrier Summit, to uncover the secrets to building better broker relationships—and why it’s the key to securing consistent, profitable freight for your trucking business.

For many carriers, brokers feel like a necessary evil. But the truth is, strong broker relationships can make or break your success. Dan breaks down the biggest mistakes carriers make, how to position yourself as a broker’s go-to carrier, and why communication and reliability are non-negotiables in this industry.

We also tackle the red flags brokers look for, how to negotiate better rates, and ways to protect yourself from bad broker deals. Whether you’re an owner-operator looking to break free from load board dependency or a small fleet trying to establish direct broker relationships, this episode is packed with insider strategies to help you level up your business.

Fleet Maintenance, DPF Nightmares & Towing Scams: What Every Small Carrier Needs to Know with Tyler Harden

Thu, 27 Mar 2025 16:00:00 -0000

In this episode of The Long Haul, Adam Wingfield sits down with Tyler Harden, Chief Product Officer at TTN Fleet Solutions, to tackle some of the biggest fleet maintenance headaches facing owner-operators and small carriers.

From DPF system failures that can take trucks off the road to towing scams that drain bank accounts overnight, Tyler shares insider knowledge on how to protect your business from costly mistakes. We also dive into the hidden dangers of roadside breakdowns, predatory towing practices, and why small fleets need a proactive maintenance strategy to stay profitable.

With his background in fleet maintenance, towing, and emergency roadside assistance, Tyler doesn’t hold back on real-world stories of disaster—and more importantly, how to avoid them. If you run a truck or a small fleet, this is an episode you can’t afford to miss.

From the NFL to Trucking: Mike Tolbert on Scaling, Pivoting, and Fixing the Parking Crisis

Thu, 20 Mar 2025 16:00:00 -0000

From NFL Pro Bowler to trucking entrepreneur, Mike Tolbert knows what it means to take on challenges—both on the field and in business. After a nine-year NFL career with the Chargers, Panthers, and Bills—where he earned three Pro Bowl selections, two All-Pro honors, and helped lead Carolina to a Super Bowl run—Mike tackled a new industry: trucking.

During the pandemic, he launched his own trucking company and quickly scaled operations. But as costs soared and the freight market shifted, he faced the brutal realities of running a fleet. In this episode, Mike opens up about what went right, what went wrong, and what he’d do differently if he had to start over.

Now, he’s on a new mission—solving the truck parking crisis. With limited options in major metro areas, restrictive zoning laws, and growing demand, he’s running into roadblocks that could impact the entire industry.

Money Moves: Financial Strategies for Owner-Operators with Vanessa Gant

Thu, 13 Mar 2025 16:00:00 -0000

In this episode of The Long Haul, Adam Wingfield sits down with Vanessa Gant, the Founder and CEO of Provision Accounting Solutions, to break down the financial strategies that every owner-operator and small carrier needs to know. Vanessa, known as “The Money Architect,” has spent over 15 years helping trucking businesses increase profitability, reduce tax liabilities, and stay compliant.

From avoiding financial pitfalls to maximizing cash flow, she shares no-nonsense advice on how to build a profitable and sustainable trucking business. We get into tough topics like why so many carriers run loads under their breakeven point, the real impact of factoring, and why ignoring your books can put you out of business faster than a bad freight market.

If you’re an owner-operator or small fleet looking to take control of your finances and secure your future, this episode is a must-listen.

Special Edition: CVSA’s 2025 Out-of-Service Updates – What Truckers Need to Know Before April 1

Thu, 06 Mar 2025 17:00:00 -0000

CVSA’s New 2025 Out-of-Service Rules Go Into Effect April 1—Are You Ready?

If you’re an owner-operator or run a small fleet, these new CVSA regulations could sideline your truck and cost you thousands in downtime. The Commercial Vehicle Safety Alliance (CVSA) has made major changes to out-of-service violations for drivers, brakes, tires, and suspensions. If you’re not prepared, your next DOT inspection could shut you down.

In this special edition episode, I break down:

• New driver rules (CLP trainers & medical cards)

• Brake system violations that now shut down your truck instantly

• Tire rule updates (leaks & automatic out-of-service violations)

• Suspension crackdowns that could cost you big

• How to stay compliant and avoid unnecessary downtime

Don’t risk getting parked. Watch now and get ahead of these changes before April 1.

Want more trucking business strategies and compliance tips? Subscribe and turn on notifications to stay ahead.

Hellbent on Efficiency: Scaling from 1 to 10+ Trucks with Jamie Hagen of Hellbent Express

Thu, 27 Feb 2025 17:00:00 -0000

Growing a trucking business from a single truck to a thriving fleet requires more than just hard work—it demands relentless efficiency. In this episode of The Long Haul, I sit down with Jamie Hagen, the owner of Hellbent Express, to break down the mindset and strategies that fueled his rapid growth.

Jamie shares how his unwavering commitment to efficiency—whether in fuel management, operations, or driver productivity—helped him scale from one truck to over ten. We dive into the power of data-driven decision-making, technology adoption, and how small carriers can maximize profitability without sacrificing service. If you’re serious about running a lean, profitable trucking operation, this is one conversation you don’t want to miss.

From 180+ Trucks to Higher Profits: The Smart Pivot of Marcus Jones w/ 314 Logistics

Wed, 19 Feb 2025 20:00:00 -0000

In this episode of The Long Haul, I sit down with Marcus Jones, the owner of 314 Logistics, to unpack the highs and lows of running a high-volume trucking operation. At his peak, Marcus had 180+ trucks running frac sand, generating over $18 million in annual revenue. But as the market shifted, he had to make a tough decision—pivot or perish.

Marcus shares how he redefined success by focusing on efficiency over fleet size, proving that you don’t need a massive number of trucks to be highly profitable. He breaks down the strategies he used to streamline operations, increase profitability, and create a sustainable business model in an industry that often prioritizes growth over efficiency.

If you’ve ever wondered whether bigger really means better, or if there’s a smarter way to scale in trucking, this episode is for you. Tune in for real insights, lessons learned, and a blueprint for making more with less in the logistics game.

Legacy, Lessons, and the Playbook: A Conversation with Craig Fuller

Wed, 12 Feb 2025 20:00:00 -0000

In this episode of The Long Haul, I sit down with Craig Fuller, a name synonymous with innovation in the trucking and freight industry. We dive into his deep-rooted family history in trucking, the hard lessons he’s learned from entrepreneurial failures, and how those setbacks ultimately shaped his success. Craig opens up about finding his niche, what it took to carve out his own lane, and the inspiration behind Playbook. If you’re an entrepreneur, a trucking industry veteran, or just someone who appreciates a raw and honest look at business, this conversation is packed with insights you won’t want to miss.

Tune in now and learn how Craig Fuller turned his experiences—both good and bad—into a blueprint for success.

The Long Haul Trailer

Wed, 12 Feb 2025 19:08:00 -0000