Marketing School - Digital Marketing and Online Marketing Tips

We Did 320 Predictions, And The Results Just Came Back..

Mon, 20 Apr 2026 12:00:00 -0000

Eric and Neil break down how they used AI and the YouTube API to analyze 320 episodes worth of predictions, score who was more accurate over time, and uncover the deeper pattern behind why the podcast works. They also get into why marketers need to stop protecting their opinions, how APIs can surface content opportunities faster, why speed now matters more than polish, and what today’s “AI-forward” operators are still getting wrong. Key takeaways ◾ AI is great at spotting patterns across large content datasets. ◾ The best marketers use data to challenge their assumptions, not defend them. ◾ Speed matters more than polish when you can launch, learn, and optimize fast. ◾ “Quick and decent” beats waiting weeks for something perfect. ◾ A rough-looking website can still convert if the offer is strong enough. ◾ Many “AI-forward” marketers still have very little real execution. Chapters (00:00) AI scores 320 predictions (03:02) Why APIs are so useful for marketers (06:04) What aggressive marketers can teach you (10:48) Why an “AI slop” website still converted (14:35) The real problem with “AI-forward” marketers (17:09) Why better marketers are worth paying for

Anthropic Just Revealed a New Marketing Channel

Thu, 16 Apr 2026 12:00:00 -0000

Eric and Neil break down GitHub as the next major marketing channel, why AI voice agents are finally good enough for discovery calls, and the trap of "AI theater" that's killing marketing ROI. They unpack the eye-watering $4.7M midroll pricing on Acquired FM, what makes elite peer groups actually valuable, and round it out with seven AI tools driving real growth right now.

Key takeaways

◾ GitHub repos are becoming a serious marketing channel

◾ AI voice agents can now handle full discovery calls

◾ Don't let AI theater distract from what actually drives ROI

Chapters

(00:00) GitHub as a marketing channel

(01:47) Agentic and hyperpersonalized marketing

(02:02) Boardy.AI and voice agent discovery calls

(03:09) The AI theater trap

(05:01) Tying AI to real customer problems

(06:24) Why recording wearables kill conversations

(08:29) Karrot LinkedIn ads break

(09:04) Acquired FM's $4.7M midroll pricing

(10:54) Acquired vs All-In vs Founders

(11:34) Learning from historical business deep dives

(13:06) YPO, EO and picking the right peer groups

(16:33) Seven AI tools to grow faster

(16:55) Boardy.AI for networking and discovery

(17:36) Finn.ai for customer support

(18:12) Hermes paired with OpenClaw

(18:24) Nano Banana for paid creative

(18:40) Paperclip for managing agents

(19:02) High Level for landing pages

(19:16) Manus and GenSpark as OpenClaw on-ramps

This Guy Built a $1.8B Company That Shouldn’t Exist

Wed, 15 Apr 2026 12:00:00 -0000

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil break down how one founder used AI and 800 fake doctor profiles to scale a GLP-1 telehealth business toward $1.8B in revenue, and why aggressive AI-powered marketing (done ethically) is the new edge. They unpack the Jevons paradox of skyrocketing AI infrastructure costs, the four levels of AI marketing maturity, the Ferrari vs. Honda model routing strategy to cut LLM spend, and why Chinese sentiment toward AI is wildly more optimistic than in the US. A sharp episode on building custom AI tools, scaling infrastructure, and adapting before the curve leaves you behind. Key takeaways ◾ One-person billion-dollar companies are becoming reality with AI ◾ AI infrastructure costs may soon rival headcount costs ◾ The four levels of AI marketing separate winners from laggards Chapters (00:00) The $1.8B one-employee AI company (01:52) ClickFlow AI content break (02:31) Tractor adoption and the AI jobs debate (04:30) Why AI token costs will skyrocket (05:47) Agents will transform corporations, not consumers (06:48) Mapping infrastructure scale for hypergrowth (09:05) Cutting AI waste with the Ferrari vs Honda model (10:52) The caveman prompt hack to slash costs (14:16) Building a company "single brain" with Nemo (15:39) Nvidia DGX Sparks and rising chip prices (16:20) The four levels of AI marketing (17:58) Custom tools vs off-the-shelf software (19:08) Alibaba funds real-world AI (19:40) China vs US: AI optimism gap (21:00) Why human content still wins for some customers

OpenAI Just Made a Desperate $200M Investment

Tue, 14 Apr 2026 12:32:00 -0000

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Eric and Neil break down OpenAI's $200M acquisition of TBPN and whether owning media is actually worth it for AI giants. They unpack Neil's co-branded conference playbook in Canada, why Anthropic's shipping velocity is crushing OpenAI, the rise of "world intelligence" agents inside companies, and why Neil's switching corporate spend from Amex to Ramp. Plus an honest look at credit card perks, points strategy, and when cash back beats miles.

Key takeaways

◾Owning media isn't always worth it, even at $200M

◾Anthropic's shipping velocity is winning mind share

◾Every company now wants its own "world intelligence" agent

Chapters

(00:00) OpenAI buys TBPN for $200M

(01:31) Why owning media properties isn't always smart

(02:03) Neil's co-branded conference playbook

(05:13) Breaking down the TBPN deal economics

(06:42) OpenAI's code red vs Anthropic

(07:46) The Open Claude loophole explained

(09:03) Anthropic and Google's shipping as marketing

(09:32) ClickFlow AI SEO break

(10:05) World intelligence and Single Brain

(11:30) Ramp, Glass, and internal AI agents

(12:30) Why Neil's company is leaving Amex

(14:01) Amex Black Card perks breakdown

(16:08) Ramp vs Brex and shipping velocity

(16:48) Centurion travel benefits

(17:46) Cash back vs points strategy

(20:16) Why you need a points dealer

IKEA Just Found the AI Strategy Most Companies Missed

Mon, 13 Apr 2026 16:05:00 -0000

Neil and Eric break down how IKEA turned an AI chatbot's failures into a $1B design consultancy, why creative is now the real ceiling on paid ads, and where API pricing and in-LLM advertising are heading. They unpack agentic commerce, dynamic personalized ads, and who actually wins the LLM race long term — Google, Microsoft, Anthropic, or OpenAI. A sharp episode on reskilling instead of cutting, scaling with AI creative, and betting on the right players in the AI stack.

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Key takeaways

◾IKEA's AI chatbot unlocked a $1B new business line

◾Creative and first-party data are the real paid ad levers

◾Google and Microsoft likely win enterprise AI long term

Chapters

00:00 IKEA's $1B AI chatbot story

01:45 Reskill before you cut

02:18 Scaling $1.5M to $20M with 4,500 creatives

03:57 The two real levers in paid ads

06:05 Auction-based API pricing

07:17 Where ads inside LLMs are heading

09:33 Agentic commerce and dynamic ads

11:04 Who wins the LLM race

13:15 Anthropic's momentum vs Microsoft

14:38 OpenAI turbulence and Brett Taylor

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

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The BEST Social Media to Market On Right Now (It's Not Even Close)

Thu, 09 Apr 2026 11:48:00 -0000

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Most marketers still default to Meta and Google first, but that may no longer be the smartest place to start. In this episode, Eric and Neil break down the underpriced channels getting overlooked right now, why GitHub and GEO are becoming serious growth opportunities, and how AI is changing what separates average marketers from the ones who keep winning. They also get into why execution speed is becoming the real edge, why not everyone in your company needs to become an AI expert, and the five skills marketers will need by 2027 if they want to stay relevant. Key Takeaways: ◾Some of the best paid marketing opportunities right now are on smaller social platforms like Snap, Pinterest, and X. ◾GitHub is becoming more than a developer platform and may turn into a real marketing channel. ◾GEO traffic is converting significantly better than many traditional channels. ◾AI is helping teams execute faster, but it is not automatically turning weak talent into top talent. ◾The marketers who adapt fastest will have the biggest advantage over the next few years. Chapters: 00:00 The most underpriced marketing channels right now 00:43 Why GitHub is becoming a marketing channel 01:34 Why GEO is converting better than email and paid ads 02:51 How AI is changing A players and B players 07:01 Why most teams won’t become transformative with AI 15:26 The 5 skills marketers need by 2027 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Branding Just Changed Forever

Wed, 08 Apr 2026 13:00:00 -0000

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Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Chamath says brands could go to zero as AI makes products cheaper, faster, and easier to copy. In this episode, Eric and Neil break down why they disagree, why status still drives buying behavior, and why branding may actually become more important as AI creates more abundance.

They also get into why luxury still holds power, why most people misunderstand what makes premium brands durable, and how AI agents are shifting the market from selling software seats to selling actual output.

Key Takeaways:

◾Chamath’s “brands go to zero” argument ignores how much status still drives human behavior.

◾Strong brands like Apple, Jordan, Louis Vuitton, Chanel, and Tesla still carry emotional and social value.

◾AI may not kill brands, but it could make weak brands easier to replace.

◾Luxury markets are smaller than they look, even if they feel huge online.

◾The bigger AI opportunity may be services-as-software, not just traditional SaaS.

Chapters:

00:00 Chamath says brands are going to zero

03:30 Why status still drives what people buy

05:47 The Mercedes minivan example that proves branding matters

10:23 Why luxury is smaller than people think

15:13 The $5.5 trillion AI services shift

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Meta Is Firing Anyone Who Doesn't Use AI

Tue, 07 Apr 2026 12:58:00 -0000

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Meta is reportedly pushing engineers to use AI for most of their code, and it may be one of the clearest signs yet that AI adoption is becoming mandatory inside major companies. In this episode, Eric and Neil break down why AI works differently in coding than in marketing, why engagement without revenue means nothing, and how the smartest companies are using AI to drive conversions, optimize operations, and move faster.

Key Takeaways:

◾Meta’s AI push could signal where the rest of tech is headed.

◾AI works better in coding because the output is easier to verify.

◾More engagement does not always mean more revenue.

◾Some of the best AI use cases in marketing are in CRO and business optimization.

◾Distribution still matters, even if AI makes execution cheaper.

Chapters:

00:00 Meta’s AI coding push

02:09 When AI engagement doesn’t lead to revenue

05:45 What real AI ROI looks like

07:26 Using AI to improve conversions

11:17 Stripe’s bet on AI agents

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Nvidia’s Growth Just Reaccelerated, And That Should Scare You

Mon, 06 Apr 2026 06:00:00 -0000

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Oracle cut 30,000 jobs this morning to fund AI data centers, and their stock jumped 5%. Nvidia's growth is reaccelerating because of AI agents. Meta just built AI that predicts your dopamine before you feel it. Eric and Neil break down what all of this means for marketers and business owners right now, who actually gets paid the most in marketing today, and how Eric's AI agent is already negotiating his own sponsorship deals.

Key Takeaways:

Companies are cutting headcount specifically to fund AI infrastructure, and the market is rewarding them for it.

Nvidia's growth reacceleration is being driven by real agent adoption, not just hype.

The highest paid marketing role right now is customer acquisition on social, not SEO or paid.

Meta's brain-decoding AI doesn't need to read your mind, it already knows what will trigger you.

AI agents are handling real business tasks like negotiation, and most people haven't caught up yet.

Chapters:

00:00 Oracle fires 30,000 to fund AI data centers

02:38 Why Nvidia's growth is reaccelerating

09:18 The highest paying marketing job right now

11:33 Meta's AI predicts your dopamine before you feel it

14:41 How an AI agent is negotiating Eric's sponsorship deals

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

I’m Dominating SEO. If You’re Struggling To Get Impressions, Watch This

Thu, 02 Apr 2026 12:00:00 -0000

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down how SEO, AEO, and AI search are changing faster than most marketers realize. They explain why the new way to win is through APIs and agents, why AI-generated content often fails over time without a human in the loop, and how evals are replacing old school testing cycles for the best AI teams. They also get into why publishing listicles on your own site can quietly hurt organic traffic, how synthetic data could reshape marketing measurement, and why every CEO may soon be running their own internal AI agent. Key Takeaways: The future of SEO and AEO is increasingly API-first, with agents doing the work faster across content and workflows Pure AI-written content may get short-term gains, but long-term performance still depends on human editing, iteration, and strong systems AI evals are speeding up experimentation, helping teams test and improve workflows far faster than traditional approaches Chapters: 00:00 Why SEO and AEO Are Moving to APIs 01:16 Why AI Content Still Struggles to Rank 02:57 The Listicle Strategy That Can Hurt Organic Traffic 06:59 Why AI Evals Are Replacing Old Testing Loops 12:14 How Evals Change Product and Marketing Workflows 14:24 Why CEOs Will Soon Run Their Own AI Agents 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Something Is Happening To Marketing Teams That's Never Happened Before

Wed, 01 Apr 2026 12:00:00 -0000

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Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down the brutal reality of AI transformation inside real organizations, why just telling your team to "use AI" completely backfires, how C players are using AI to hide and do less, and why rockstar employees are becoming 100x more valuable overnight. They share the exact systems they use to roll out AI internally, from weekly hackathons to AI fluency standups to Friday agents that hold every employee publicly accountable. Plus, why the entire marketing job pyramid is being flipped upside down, what the Travis Kalanick robotics bet tells us about where jobs are really going, and why even a 2,000-person global law firm says their AI tool makes their job harder, not easier. Key Takeaways: - Telling your team to "just use AI" produces slop, you need AI that adapts to each person's experience level - Rockstar employees given AI tools work harder; C players use them to get lazy - The marketing job pyramid is flipping, fewer low-level roles, more A and B players paid significantly more Chapters:

00:00 The Hardest Part of AI Transformation Nobody Talks About 02:20 Why Training Your Team on AI Doesn't Work 04:14 The System That Actually Gets Teams to Adopt AI 08:00 How Eric Uses Friday Agents to Hold Every Employee Accountable 10:04 Why the Marketing Job Pyramid Is Being Flipped Upside Down 11:47 How AI Exposes Weak Employees in Job Interviews 15:25 Travis Kalanick's Robotics Bet and Where Jobs Are Really Going 18:17 Why a 2,000-Lawyer Firm Says Their AI Tool Makes Work Harder 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Everything You Knew About Paid Traffic Doesn't Work Anymore

Tue, 31 Mar 2026 20:32:00 -0000

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Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down why AI is quietly killing the marketing channels most businesses still rely on — cold email open rates have dropped over 40%, AI-generated content is getting near-zero engagement, and outreach inboxes are completely flooded. They share exactly where they're shifting their marketing spend in 2026, why branding and in-person events are the new moat, and why Neil basically quit doing podcasts.

Key Takeaways:

Cold email open rates dropped 40%+ from end of 2024 to Q1 2026 across 11 B2B companies
AI-generated content gets terrible engagement unless it's specifically about AI topics
Brand, relationships, and intellectual horsepower are the only real moats left in 2026

Chapters:

00:00 AI Is Destroying the Marketing Channels You Rely On
01:13 The Cold Email Saturation Problem Nobody Is Admitting
02:51 Open Rates Dropped 40% — Real Data From 11 B2B Companies
05:48 Why Branding Is the Only Real Moat Left in 2026
06:44 Why He Basically Quit Doing Podcasts
11:46 The 3 Things That Survive AI: Brand, Relationships, Horsepower
13:23 Why Manual Content Is Beating AI Content Right Now

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Jensen Huang’s New Plan for Employees Is INSANE

Mon, 30 Mar 2026 17:53:00 -0000

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric react to Jensen Huang's bold claim that a $500K engineer should be spending $250K on AI tokens, and why the real answer involves open source. They break down how AI costs are exploding internally, why Cursor's $2B revenue run rate doubled in 3 months, and the rise of vertical AI models. The conversation also covers 7 SEO trends for 2026, how AEO audits expose major gaps, the Agentic Commerce Protocol changing checkout forever, and a live breakdown of IM8's $120M bundle strategy.

Key Takeaways:

70-80% of your AI usage should run on open source infrastructure.
Sites that link to you are the easiest wins for GEO and SEO.
AEO audits are exposing massive gaps most companies are ignoring.

Chapters: 00:00 Jensen Huang's $250K Token Claim 01:25 Open Source vs Paid AI Tokens 02:40 Eric's $5.6K Monthly Anthropic Spend 03:32 AI Costs Exploding Internally 04:05 Cursor's $2B Revenue & $40B Valuation 05:48 Vertical Models & Intercom's Finn 06:35 SEO Trends for 2026 08:42 Doing SEO via API 09:20 Brand Search Driving Rankings 09:48 AEO Audits With Oracle 10:30 Human-Written Content & E-A-T 11:23 Publishing Where Your Customers Aren't 12:32 Agentic Commerce Protocol & Stripe 15:22 IM8's $120M Checkout Breakdown 18:03 Legion Protein & Supplement Talk

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

How to Hack ChatGPT & Gemini Rankings (It’s Too Easy)

Thu, 26 Mar 2026 16:00:00 -0000

In this episode, we break down how easy it currently is to “game” AI platforms like ChatGPT and Google Gemini—and why those loopholes won’t last. We discuss the risks of short-term hacks versus long-term credibility, how AI will reshape job markets by rewarding bottleneck skills, and why strategy and adaptability will matter more than ever. We also share real-world wins and failures using AI in marketing and operations, highlighting where it drives massive leverage—and where it still falls short.

🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

Open Claw is Starting To Taking Over

Wed, 25 Mar 2026 16:00:00 -0000

NVIDIA CEO Says AI Shouldn’t Replace Jobs…Here’s Why

Tue, 24 Mar 2026 16:00:00 -0000

In this episode, we react to a bold take from Jensen Huang on why AI shouldn’t be used as an excuse for layoffs—and instead should be a tool to do more with more. We break down the real reasons companies are cutting jobs, why the “AI efficiency” narrative is often misleading, and how top performers are using AI to scale output rather than replace people. We also dive into what’s actually driving growth today, from optimizing for platforms like ChatGPT to the overlooked power of boring but effective marketing channels, and why the future belongs to teams that combine AI fluency with strong judgment.

This Is How Creators Use AI To Hack the YouTube Algorithm

Mon, 23 Mar 2026 16:00:00 -0000

In this episode, we break down one of the wildest shifts happening in content and marketing right now: AI-powered media at scale.After discovering a highlights channel from Alex Hormozi pumping out dozens of videos per day, we reverse engineer how it works—and how you can replicate (and improve) the strategy using AI tools. We also dive into real-world insights from global marketing teams—what’s actually working, where AI is falling short, and why most people are wasting the time AI is saving them. If you want to understand where content, AI, and marketing are really headed and how to stay ahead this episode is a must-listen.

Meta Just Bought Moltbook… The Internet for Machines Is Here NOW

Thu, 19 Mar 2026 16:00:00 -0000

Neil and Eric discuss Meta hiring the team behind Moltbook, a social network for AI agents, and what it signals about the future of marketing to bots. They break down why adaptability in the AI era matters more than intelligence, and how marketers are already positioned to succeed. The conversation shifts to personal strategy, with Neil doubling down on brand building while Eric goes all-in on AI. They also explore work-life balance, long-term priorities, and why consistency and resilience are key to business success.

Key Takeaways:

Marketing to AI agents is the next big shift
Brand building remains a long-term moat
Consistency and resilience drive success

Chapters:
(00:00) Meta hires Moltbook founders
(00:32) Rise of AI agent networks
(01:13) Marketing to AI agents
(01:41) Adapting to AI change
(02:23) Branding vs AI focus
(04:42) Know your strengths strategy
(06:16) Work hours and priorities
(07:27) Family vs business tradeoffs
(10:49) Wealth vs quality of life
(15:20) McDonald’s CEO content lesson
(16:34) Power of consistency

What Businesses Get COMPLETELY Wrong About "AI Employees"

Wed, 18 Mar 2026 13:06:00 -0000

Neil and Eric break down a live AI startup pitch for Single Brain, sharing raw feedback on sales decks, messaging, and positioning AI without triggering fear of job replacement. They discuss how to simplify slides, improve storytelling, and sell AI as a productivity partner. The conversation also dives into AI business models, comparing Cursor vs Lovable, retention challenges, and hidden unit economics behind fast-growing AI tools. A must-watch for founders, marketers, and operators navigating AI monetization and go-to-market strategy.

Key Takeaways:

Sell AI as augmentation, not replacement

Simple decks close more deals

AI growth ≠ sustainable revenue

Chapters:

(00:00) Live AI pitch breakdown

(01:01) Single Brain concept explained

(03:33) Fixing AI sales messaging

(05:42) AI adoption vs reality gap

(07:01) Simplifying product slides

(08:52) AI agent team strategy

(11:04) AI startups and growth models

(12:18) Lovable vs Cursor economics

(15:22) AI cost and retention insights

AI Makes You A Learning Machine Or A Lazy Machine

Tue, 17 Mar 2026 13:00:00 -0000

Neil and Eric discuss how AI can turn you into a learning machine or a lazy one, why AI agents inside teams are transforming productivity, and how businesses can win by training AI instead of people. They break down ChatGPT ad performance vs Google and Meta, the winner-take-all nature of AI SEO rankings, and why relationships still drive enterprise revenue. Learn how to leverage AI for marketing, sales, and operations while avoiding costly mistakes.

Key Takeaways:

AI makes you smarter or lazier

AI agents are reshaping teams

Position #1 wins AI search

Chapters:

(00:00) AI: Learning vs Laziness

(00:33) Smart vs Lazy Users

(01:04) AI Agents in Teams

(01:29) AI Coaching Employees

(03:00) AI Business Opportunities

(05:19) AI SEO Rankings Data

(06:47) ChatGPT Ads vs Google

(09:13) APIs and AI Agents

(10:59) Power of Relationships

(14:18) Networking and Trust

Anthropic's Growth Team Is Just One Person

Mon, 16 Mar 2026 13:00:00 -0000

Neil and Eric discuss the surprising claim that Anthropic ran its growth team with just one person and what that really means for modern marketing. They break down why great products often drive growth more than big marketing teams, how engineers frequently lead marketing initiatives in startups, and why AI should replace workflows instead of people. The conversation also covers brand vs performance marketing, how enterprises actually allocate ad budgets, and the growing role of AI tools like Claude AI and ChatGPT in marketing operations.

Key Takeaways:

• Great products grow faster than great marketing alone.

• AI should replace processes, not people.

• Enterprise marketing is driven by brand, not just ads.

Chapters:

(00:00) Anthropic One-Person Growth Team

(00:32) Product-Led Growth Explained

(01:21) Engineers Running Marketing

(03:09) Airbnb SEO Story

(04:56) Claude’s Explosive Growth

(06:49) AI Replacing Workflows

(10:04) Key Man Risk In Companies

(12:34) Where Companies Spend Ad Budgets

(14:07) Brand Advertising Importance

(16:48) Four Deployed Marketer Model

(19:01) AI Content Quality Problem

It's No Longer About Senior vs Junior

Thu, 12 Mar 2026 13:59:00 -0000

AI is changing the workforce faster than most companies expected. In this episode, Neil and Eric discuss how AI will reshape jobs, why some companies are cutting staff, and the real difference between employees who thrive and those who struggle in an AI-driven world. They explain why success is no longer about junior vs senior, but about how well you combine strong judgment with AI tools. You will also hear a real example of how relying only on AI can backfire. Hosted by Neil Patel and Eric Siu, this episode breaks down what it really takes to succeed in the age of AI. Key Takeaways: • AI rewards people with judgment and strategy • Lazy AI use creates average results • The best performers combine skill with AI Chapters: (00:00) AI vs Experience in the Workplace (00:26) AI and Future Job Displacement (01:01) Companies Cutting Staff with AI (02:22) AI as a Layoff Narrative (03:22) AI Brings Out the Best or Worst (04:20) Lazy AI Use Example (06:48) Human Skill + AI Advantage (07:56) AI Supercharging Top Performers (09:27) Who Thrives in an AI World (10:07) The AI Workforce Matrix (11:46) Teaching Teams to Use AI

Why Website Traffic Is Almost Dead Today

Wed, 11 Mar 2026 13:00:00 -0000

Neil and Eric break down how AI search is crushing publisher traffic, why informational content is losing, and where transactional SEO still wins. They unpack search everywhere optimization, local AI model economics, Mac Studio RAM needs, and Intercom’s Fin turnaround from slowing SaaS growth to a major AI pivot. A sharp episode on adapting fast, measuring revenue over traffic, and using creative destruction to stay ahead in AI marketing.

Key takeaways

AI search is killing informational traffic

Transactional SEO still drives revenue

Intercom’s AI pivot shows how brands survive

Chapters

(00:00) AI traffic collapse

(01:01) Informational vs transactional SEO

(03:31) ClickFlow AI SEO break

(04:04) Search everywhere adaptation

(05:16) Local AI model costs

(06:50) Mac Studio RAM for AI

(08:27) Intercom AI pivot

(13:26) Creative destruction strategy

(20:13) AI hiring and staying ahead

This Is What an AI-Run Company Looks Like

Tue, 10 Mar 2026 13:00:00 -0000

Neil and Eric break down how they are using OpenClaw and AI agents to automate marketing, hiring, analytics, and deal recovery. Eric explains how his Telegram “chief of staff” bot Alfred manages content, recruiting, and dashboards while integrating with Slack and company data. They also reveal the Beat Claude hiring challenge, how AI agents can run workflows across teams, and why recovering old leads drives over 20% of new revenue. The episode also covers AEO vs traditional SEO and common mistakes businesses make when creating AI-optimized content.

Key Takeaways

• AI agents can run marketing, hiring, and analytics from one dashboard

• Over 20% of new revenue can come from old leads

• Poor AEO content strategy can damage traditional SEO rankings

Chapters

(00:00) OpenClaw Telegram AI Agents

(00:41) Alfred Chief-of-Staff Bot

(02:54) Beat Claude Hiring Challenge

(06:34) GitHub Challenge Breakdown

(11:01) AI Agent Dashboard System

(14:03) Deal Revival Automation

(15:00) Old Lead Revenue Stats

(17:20) Slack AI Agent Invasion

(19:44) AEO SEO Strategy Mistakes

OpenClaw Is The Most Important Piece of Software Ever.

Mon, 09 Mar 2026 13:00:00 -0000

Neil and Eric break down what marketers in Hong Kong and India are seeing right now, from softer China growth and consumer spending trends to enterprise AI adoption, agent workflows, and the rise of robots doing robot work. Hosted by Neil and Eric, this episode explores AI marketing trends, persuasion in global markets, AI agents, GEO, enterprise marketing strategy, and why training AI with true specialists matters.

Key takeaways:

AI agents are changing marketing faster than most teams realize.

Enterprise AI wins come from specialist training, not mediocre prompts.

Stop paying humans to do robot work.

Chapters:

(00:00) Global marketing trends from Hong Kong

(01:40) China growth and consumer spending

(03:20) Persuasion and price-sensitive markets

(04:25) ClickFlow AI SEO break

(05:20) Eric on AI obsession

(06:10) Open source AI and security

(07:28) Stop paying humans robot work

(09:01) AI agents and enterprise adoption

(10:20) Biggest AI wins and losses

(12:20) Why specialists train AI better

AI Podcasts Are Ripping Right Now

Thu, 05 Mar 2026 14:00:00 -0000

Neil and Eric break down why AI-generated podcasts are exploding, why most will become “AI slop,” and how listeners may push Apple, Google, and Spotify to label synthetic shows. They also debate where tools like Sora fit, and shift into the real advantage humans still have: high-quality peer groups. From EO and YPO to building your own curated dinners, they explain how to find business value, filter the right room, and compound relationships over time. Plus: ClickFlow’s approach to AI content that’s actually publishable.

Key Takeaways

AI-generated podcasts will force authenticity labels.

Human-only curation could become the next platform wedge.

Better peers beat more content, every time.

Chapters

(00:00) AI-generated podcasts exploding

(01:04) Labeling AI podcasts prediction

(01:33) Sora performance discussion

(02:02) YPO summit and events

(03:02) YPO Gold and networking

(05:42) ClickFlow ad break

(06:16) Build your own peer group

(08:23) Why YPO didn’t fit

(09:33) EO, Hampton, YPO thresholds

(11:08) Final thoughts and wrap

The Price Of Knowledge Is Going Towards Zero

Wed, 04 Mar 2026 14:00:00 -0000

Core PPI rose 0.8%, beating forecasts and raising new inflation concerns. In this episode, Neil and Eric break down what higher wholesale prices mean for interest rates, the 10 year Treasury, and stagflation fears. They also cover AI driven layoffs, the falling cost of knowledge work, and why AI agents are becoming a powerful new distribution channel. From MCP infrastructure to human oversight and API cost savings, this episode shares practical insights for staying competitive in uncertain economic times.

Key Takeaways:

• Core PPI jump signals inflation pressure

• AI agents becoming new distribution channel

• Curiosity compounds in chaotic markets

Chapters:

(00:00) Core PPI Surge Explained

(00:22) Interest Rates and Stagflation

(01:30) Wholesale Inflation Breakdown

(02:28) AI Layoffs and Knowledge Work

(04:23) AI SEO and ClickFlow

(05:24) AI Agents as Distribution

(10:20) Managing Agent Quality Control

(14:00) Smart AI Cost Optimization

It's Over For Paid Media

Tue, 03 Mar 2026 14:00:00 -0000

AI media buying is accelerating fast after Meta’s reported $2B AI acquisition, but is paid media over? In this episode, Neil and Eric break down AI ad automation, media buyer layoffs, and why human creativity still wins. They explain why Facebook and Google optimize for their own revenue, why “button pushers” are at risk, and how marketers must evolve into AI-powered creative strategists. They also unpack Block layoffs, founder-led AI adoption, and building pay-for-performance revenue agents.

Key Takeaways:

• AI accelerates ads, but creativity drives profit

• Button pushers will struggle to survive

• Founders must lead AI transformation

Chapters:

(00:00) Meta AI acquisition impact

(01:17) Facebook vs Google optimization

(03:26) Are media buyers at risk?

(05:54) Block layoffs and AI

(09:21) Fixing red and yellow metrics

(14:05) Hiring for bias to action

(20:18) AI personality testing in hiring

(22:02) Building AI revenue agents

84% of The World Has Never Used AI, Here's What That Means For You

Mon, 02 Mar 2026 14:00:00 -0000

The marketing world feels chaotic with AI disruption, layoffs, and nonstop tech launches. In this live session, Neil and Eric break down why now is the time to disrupt yourself, build resilience, and double down on SEO, paid ads, and AI automation. They discuss AI as an intelligence amplifier, how most people still are not using AI effectively, and why companies must adapt or fall behind. Plus, they share hiring strategies like the “Beat Claude” challenge and what it takes to win in uncertain markets.

Key Takeaways

AI rewards adaptability

Resilience compounds long term

Disrupt yourself before others do

Chapters

(00:00) Marketing Chaos Right Now

(01:44) Thriving In Uncertainty

(03:59) What Still Works In Marketing

(06:05) AI As Intelligence Amplifier

(07:26) Global AI Adoption Stats

(11:28) Forcing AI Adoption At Work

15:52 The Beat Claude Hiring Challenge

The 24-Hour Rule That Will Save Your Company

Thu, 26 Feb 2026 14:00:00 -0000

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Claire Vo’s “You’ve Been Kicked Out of the Arena” and debate whether everything in the AI era must be done in a day. From landing pages and automation to hiring adaptable talent, this episode dives into speed, inertia, and what separates companies that thrive from those that fall behind in the age of AI.

Key Takeaways

AI speed is the new competitive edge

If it takes a week, you’re already behind

Curiosity and adaptability win in the AI era

Chapters

(00:00) AI All in One Future

(02:20) Kicked Out of the Arena

(04:52) Everything Over a Day Is NGMI

(06:31) Should Everything Move Fast?

(09:40) Automating Modern Marketing

(12:18) Hiring Adaptable Talent

Are You Just An AI Slop Cannon?

Wed, 25 Feb 2026 14:00:00 -0000

AI is reshaping the K-shaped economy and separating high agency leaders from low agency workers. In this episode, hosts Neil and Eric break down what the K-shaped economy means, how AI mastery creates a widening opportunity gap, and why talent plus AI beats automation alone. They debate agency churn, AI-native companies, slop cannons vs turbo brains, and why judgment matters more than ever. If you want to stay in the arena, this is a must-listen conversation on AI strategy, hiring, and the future of work.

Key Takeaways

High agency + AI wins

Talent amplified by AI scales

Automation without judgment fails

Chapters

(00:00) K-Shaped Economy Explained

(00:58) High vs Low Agency

(02:24) AI Wealth Divide

(05:12) AI Amplifies Talent

(11:21) Agency Churn Debate

(23:28) Slop Cannons vs Turbo Brains

The YouTube Algorithm Update No One Is Talking About

Tue, 24 Feb 2026 14:00:00 -0000

Neil and Eric break down why YouTube is cracking down on sensational headlines after a filtered video with a 9% CTR stalled in traffic. They share hard-earned lessons from early clickbait marketing days, why traffic alone does not equal revenue, and the real growth lever most founders ignore. From hiring mistakes to interviewing tactics and AI copy detection, this episode reveals why elite talent beats flashy marketing every time.

Key Takeaways:

YouTube is punishing clickbait titles.

Traffic does not equal revenue.

Hiring A players changes everything.

Chapters:

(00:00) YouTube Title Filtered

(00:36) Clickbait Marketing Lessons

(01:49) Boardroom Hiring Advice

(03:54) How We Interview Marketers

(07:21) Hiring Mistakes and Lessons

(09:26) Money vs Passion

Lessons From A Private Founder's Retreat

Mon, 23 Feb 2026 14:00:00 -0000

Marketing School is back with Neil and Eric live from Palm Beach unpacking founder retreats, big TAM strategy, AI disruption, and the future of universal basic income. They break down the powerful “Then, Now, Later” reflection exercise, debate whether UBI is 5 to 10 years away, and share hard-earned lessons on focus, building billion-dollar markets, and why niche businesses limit upside. You’ll also hear insights on AI-driven job displacement, SaaS cost compression, and how live peer groups accelerate growth.

Key Takeaways

Big TAM beats small niches for long-term wealth

AI may reshape jobs faster than the internet

Founder retreats create clarity and exponential growth

Chapters

(00:00) Founder Retreat Palm Beach

(02:01) Then Now Later Exercise

(05:39) Big TAM Business Strategy

(09:30) Breakers Hotel Economics

(12:20) Retreat Structure Breakdown

(15:22) Business Lessons Learned

(17:00) AI Job Displacement Debate

(21:24) UBI Future Predictions

AI vs Internet Transformation

Thu, 19 Feb 2026 14:00:00 -0000

AI adoption is accelerating faster than the internet era, and in this episode Neil and Eric break down what that means for jobs, brands, and businesses. They debate early vs late adoption, enterprise AI inertia, OpenAI vs Google Gemini, and why brand moat still matters in an AI world. From ChatGPT and Claude to switching costs and enterprise politics, this episode challenges you to rethink how fast you need to move in the AI transformation.

Key Takeaways

AI adoption is happening faster than the internet

Brand is still the ultimate moat

Enterprise AI switching costs are lower than you think

Chapters:

(00:00) Internet vs AI Adoption Speed

(02:13) Why AI Is Accelerating Faster

(04:02) AI Job Loss and Enterprise Lag

(05:13) Early vs Late Adopter Strategy

(10:27) AI Content and Newsjacking

(13:49) Why Brand Is the Real Moat

(20:09) AI Model Switching Costs

(23:13) Enterprise AI Buying Decisions

Humans Are No Longer The Moat

Wed, 18 Feb 2026 14:00:00 -0000

Neil and Eric debate whether AI will replace talent or simply amplify it, reacting to claims that AI-first hiring will build lean $100M companies. They break down AI hiring strategy, AI talent vs experience, smaller organizations, legal risks with AI automation, and how agencies must evolve. Hosted by Neil Patel and Eric Siu, this episode explores AI transformation, SEO automation, AI-powered marketing teams, and the future of work in 2027. Learn how to pair experienced operators with AI-native talent without risking lawsuits or losing your competitive moat.

Key Takeaways:

Talent + AI wins.

Smaller teams, not zero teams.

AI without judgment is dangerous.

Chapters

(00:00) AI vs Talent Debate

(00:24) $20M Brand, Zero Employees?

(01:14) Why Talent Still Matters

(02:22) Smaller Companies with AI

(03:02) AI Skills vs Experience

(04:41) AI Advantage in Sales

(06:16) Hiring AI-Forward Talent

(09:04) Legal Risks of AI

(11:00) Is the Agency Model Dead?

(12:25) Training Teams on AI

(14:45) AI Fluency Framework

4 Types of Workers Right Now

Tue, 17 Feb 2026 14:00:00 -0000

Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, how most marketers misuse AI for content and outreach, and what actually drives revenue growth. From AI outbound testing to hiring for judgment over IQ, this episode covers real-world AI marketing strategy, specialist roles, and the future of lean teams powered by automation.

Key Takeaways:

AI amplifies your strengths and weaknesses

Most AI marketing is low-quality content and outreach

Specialists + AI beat generalists every time

Chapters:

(00:00) AI 2x2 Explained

(01:27) AI Amplifies Intelligence

(02:32) AI Marketing Use Cases

(03:35) Hiring for Judgment

(06:29) AI vs Human Outreach

(10:06) AI IQ Growth Debate

(14:18) Specialists vs Generalists

How OpenClaw Creates 100k view X Articles

Mon, 16 Feb 2026 14:00:00 -0000

This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping enterprise marketing strategy. Neil and Eric debate AI for revenue growth vs cost cutting, why SaaS savings are a distraction, and how large companies should think about topline expansion. They also unpack vibe coding, AI content repurposing, and why how-to content rarely converts. Hosted by Neil and Eric.

Key Takeaways:

AI should grow revenue, not just cut costs.

Vibe coding beats rebuilding SaaS tools.

How-to content drives traffic, not sales.

Chapters:

(00:00) OpenAI Content Experiment

(02:12) AI Revenue vs Traffic

(04:00) Enterprise AI Strategy

(08:44) Cost Cutting vs Growth

(12:48) OpenAI Trends & Adoption

(16:08) AI Impact on Marketing

The Luxury Era of The Creator Economy Has Arrived

Thu, 12 Feb 2026 14:00:00 -0000

Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche audiences can outperform massive reach. They debate Goldman Sachs’ AI agents vs SaaS prediction, why outcomes beat tools, and how OpenAI’s new Frontier platform could power enterprise AI agents. Plus, smart investing psychology, why you can’t time the market, Anthropic vs OpenAI Super Bowl ads, and how to create content that attracts high-paying customers instead of just views.

High-CPM podcast monetization strategy revealed

AI agents vs SaaS future explained

Why long-term investing beats trading

Chapters

(00:00) TBPN $10M Podcast Breakdown

(01:56) AI Agents vs SaaS Debate

(03:40) Investing Psychology Lessons

(07:33) Hiring & Content Strategy

(14:34) OpenAI Frontier Explained

(17:05) Anthropic vs OpenAI Ads

Where SEO Products Are Going

Wed, 11 Feb 2026 14:00:00 -0000

In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain why humans still matter, why the SaaS apocalypse narrative is overblown, and how platforms like HubSpot, Salesforce, and Adobe fit into the future of AI-driven software. The conversation also covers commoditization, managed services, platform moats, and why AI amplifies skill rather than replacing it.

Key Takeaways

AI automates SEO tasks, not strategy

Platforms win, plug-in tools struggle

Human judgment remains the moat

Chapters

(00:00) Future of SEO automation

(02:01) Commoditization and services

(03:00) AI bots and feedback loops

(05:00) SaaS apocalypse explained

(12:00) Platform vs feature software

(17:00) Podcast monetization insights

(21:00) Agency differentiation debate

The AI Prompt That Writes $100k Sales And Email Copy For You

Tue, 10 Feb 2026 14:00:00 -0000

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms

In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when it creates lazy work, share real examples from hiring and CRO testing, and explain why human judgment still matters. The conversation also dives into reputation management SEO, including how search suppression works and why ethics matter. A candid discussion on prompts, productivity, work ethic, and the future of marketing in an AI-driven world.

Key Takeaways

• AI amplifies skill or laziness in marketing

• Great prompts still require human judgment

• Reputation management SEO has ethical limits

Chapters

(00:00) AI marketing prompts explained

(02:05) Why Neil avoids AI copy

(05:00) AI laziness in hiring

(07:55) Using AI to solve problems

(10:57) CRO popups and personalization

(14:24) Reputation management SEO

(18:56) Ethics and accountability

10 Business Moats That Actually Protect Your Marketing

Mon, 09 Feb 2026 14:00:00 -0000

In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent, speed, and first party data, they explain what actually defends businesses in today’s AI driven market. They also explore how AI and no code tools are changing marketing execution, why distribution often beats product, and how motivated teams can move faster than ever in modern B2B marketing.

Key takeaways:

• Strong business moats protect marketing from competition

• Distribution and brand often outperform pure product quality

• AI enables faster execution but talent still wins

Chapters:

(00:00) Marketing moats explained

(00:09) Switching costs moat

(01:04) Brand power moat

(02:42) Process power moat

(03:28) Community moat

(04:31) Network effects moat

(05:00) Speed as a moat

(05:24) Distribution advantage

(06:24) Relationship networks

(08:57) Talent moat

(10:00) Data and first party advantage

The K-Shaped Future of Work

Thu, 05 Feb 2026 14:00:00 -0000

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior roles struggle, how AI creates seven or eight out of ten outputs, and why taste, speed, and bias to action now separate winners from losers. The conversation covers remote versus in-office culture, AI content overload, the coming slop apocalypse, and why human judgment still matters. This is a must-listen for founders, marketers, engineers, and creators navigating AI-driven change.

Key Takeaways

• AI rewards senior talent and high agency

• Seven out of ten is the new baseline

• Taste and speed create unfair advantage

Chapters

(00:00) K-shaped future explained

(00:24) Seniors vs juniors hiring

(01:00) AI seven to ten gap

(02:22) Team A vs Team B engineers

(03:28) Why P&G avoids remote deals

(05:39) Marketing agencies and AI

(06:10) AI search citation shift

(07:10) Slop apocalypse debate

(12:23) OpenAI vs Anthropic usage

(16:57) Bias to action wins

Revenue Per Employee Is Skyrocketing

Wed, 04 Feb 2026 14:00:00 -0000

Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, and how AI-driven one-on-one learning is reshaping kids, employees, and founders alike. From white-collar task automation to higher-leverage strategic work, this episode explores how businesses and families must adapt as AI accelerates productivity, deflates costs, and changes what it means to be valuable at work.

Key Takeaways:

• Revenue per employee is hitting historic highs

• AI is eliminating task-based white-collar work

• One-on-one learning creates massive leverage

Chapters:

(00:00) ARR per employee explained

(00:45) Productivity and AI impact

(02:55) Education and one-on-one learning

(06:28) Kids, AI, and early business thinking

(10:47) Task-based work going to zero

This AI Finds Peoples Calendly And Books Sales Demos

Tue, 03 Feb 2026 14:15:00 -0000

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms

Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, high-agency talent, the founder gap problem, and why human judgment still matters in enterprise deals. The episode wraps with practical pricing lessons every marketer should know, covering pricing psychology, LTV, global pricing, anchoring, and how to grow revenue in an AI-saturated market.

Key takeaways

• AI increases volume but relationships still close deals

• Hiring mindset matters more than headcount

• Smart pricing beats aggressive automation

Chapters:

(00:00) AI booking demos fast

(00:40) AI outreach saturation

(01:14) Hiring for high agency

(02:49) Enterprise relationships win

(04:14) Personal AI assistants

(08:01) AI limits and data gaps

(10:09) Founder gap problem

(12:23) Hiring and leadership fit

(12:48) Pricing lessons overview

(13:16) Low entry pricing

(14:07) Pricing psychology today

(16:23) Global pricing strategies

(18:07) Reverse trials explained

(19:28) Pricing for time saved

(21:00) Anchoring and simplicity

The True Economics & ROI of a Super Bowl Ad.

Mon, 02 Feb 2026 14:00:00 -0000

Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate short-term versus long-term impact, and compare Super Bowl advertising to digital ads, influencers, and low-fi content. The conversation also explores brand value, CAC, LTV, marketing efficiency, and why even the biggest companies avoid heavy spend on traditional ads in favor of scalable digital channels.

Key takeaways

• Super Bowl ads rarely deliver positive ROI

• True costs often exceed $20–30M

• Digital ads usually outperform on efficiency

Chapters

(00:00) Super Bowl ads ROI debate

(02:16) True Super Bowl ad costs

(03:15) Measuring brand value and ROI

(05:11) Long-term marketing efficiency math

(07:09) Digital ads vs Super Bowl ads

(14:16) Why big brands avoid TV ads

AI Has Introduced Product Slop

Thu, 29 Jan 2026 14:00:00 -0000

This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T still win. The conversation also covers ChatGPT ads, early ad arbitrage opportunities, Microsoft’s take on AEO vs GEO, X articles growth, and why vibe coding and streaming builds attention before revenue. A must-listen for marketers navigating AI-driven SEO, content strategy, and emerging platforms.

Key Takeaways

AI content can rank, but it won’t last without trust

Speed creates slop, not excellence

Early platforms reward bold experimentation

Chapters

(00:00) AI product and marketing slop

(01:14) AI content ranking experiment

(02:20) E-E-A-T and human involvement

(03:00) Lazy marketers and AI tools

(05:02) Career growth and motivation

(07:36) ChatGPT ads opportunity

(10:32) How ChatGPT drives traffic

(12:09) AEO vs GEO explained

(14:56) X articles and distribution

(19:16) Vibe coding to $1M strategy

10 SEO Lessons That Still Work in the AI Era

Wed, 28 Jan 2026 14:00:00 -0000

In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, brands, and original content continue to win across Google, YouTube, Reddit, and LLMs like ChatGPT. They also dive into why agencies are getting fired, why execution now beats strategy decks, and how agent-led growth is more evolution than disruption for modern marketing teams.

Key takeaways:

• SEO is about deep topics, not keywords

• Links, brands, and execution still win

• AI changes SEO but does not replace fundamentals

Chapters:

(00:00) SEO lessons in the AI era

(00:05) Topic clusters still work

(01:27) Free tools as link magnets

(02:11) YouTube and LLM citations

(04:08) Search everywhere optimization

(04:56) Old SEO tactics return

(05:24) Brand queries and rankings

(06:22) Content refreshing strategy

(08:27) Original content vs regurgation

(09:19) Partnerships that scale

(09:56) Links matter more than ever

(10:39) Agencies getting fired debate

(12:10) Strategy vs execution

(16:17) Agent-led growth discussion

AI Won't Destroy Jobs, It Will Create A Labor Shortage

Tue, 27 Jan 2026 14:00:00 -0000

Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and new industries. They break down why AI may reduce manual jobs while increasing demand for high skill roles, why SaaS companies are not dead, and how focus beats building everything yourself. The conversation also covers government IT failures, fraud, X Articles reach, and viral AI influencers monetizing at scale.

Key takeaways:

• AI may create labor shortages, not mass unemployment

• Automation shifts work toward higher value skills

• Focus beats rebuilding software with AI

Chapters:

(00:00) AI jobs debate

(01:54) Deflation and labor shortage

(05:01) New work and meaning

(07:45) Is SaaS dead?

(10:20) Government IT failures

(14:30) X Articles growth

(16:26) AI monk monetization

10 Ways AI Is Actually Changing Marketing

Mon, 26 Jan 2026 14:00:00 -0000

Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter data analytics, revenue per employee, personalization at scale, and the difference between AI theater and AI that truly drives revenue, this episode explains what marketers and companies must adapt to in order to stay competitive as AI becomes the new standard.

Key Takeaways:

AI fluency is now a non negotiable skill for marketers

AI is reshaping efficiency, speed, and revenue per employee

Real AI wins come from profit, not hype or theater

Chapters:

(00:00) AI Changing Marketing

(00:17) AI Fluency Non Negotiable

(02:11) AI Data And Analytics

(04:28) Revenue Per Employee

(05:58) Product Led Growth

(07:16) Personalization At Scale

(08:59) Strategy Over Execution

(09:19) Services And AI

(09:52) Shipping Faster With AI

(15:18) AI Theater Vs Revenue

(17:40) Future Of Marketers

10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes

Thu, 22 Jan 2026 14:00:00 -0000

Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI, specialization, services, and in-person deals outperform hype, this episode blends real-world experience with AI-assisted insights. They also debate niches vs TAM, micro influencers, SaaS vs services, smart M&A, and why many consumer products should be built for women. A practical, honest look at what works in modern entrepreneurship, marketing strategy, and AI-driven growth.

Key Takeaways

Free products can outperform paid ads

Boring marketing channels make the most money

Human plus AI beats pure automation

Chapters

(00:00) Counterintuitive marketing truths

(00:06) Free products vs ads

(01:27) Boring marketing wins

(02:08) High agency in AI

(02:37) Micro influencer advantage

(03:09) Deleting content for SEO

(03:35) Human plus AI content

(04:19) Niches vs big markets

(05:17) Services vs SaaS

(06:48) Power of specialization

(08:16) In-person deals win

(09:12) Death of roll-ups

(17:35) Build for women not men

How To Grow Fast On X

Wed, 21 Jan 2026 14:00:00 -0000

Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your authentic content style, why over-preparation kills performance, how audiences perceive AI generated content, and why being yourself matters more than polish. The conversation also explores AI commerce, Shopify and Google’s Universal Commerce Protocol, cloud coding productivity, and how Amazon-style fulfillment will shape the future of shopping.

Key Takeaways

• Quality beats volume on X and social media

• Authenticity outperforms over-polished content

• AI will change commerce, but habits change slowly

Chapters

(00:00) Growing fast on X

(01:14) Quality vs volume posting

(02:09) Finding your content style

(03:15) Speaking without over-preparation

(06:22) AI content perception study

(09:17) Design vs conversions

(12:13) Shopify UCP and AI commerce

(15:41) Amazon, AI, and shopping behavior

Companies Ignoring Claude Code Will Get Left Behind

Tue, 20 Jan 2026 14:00:00 -0000

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms

In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that highlights this concept, emphasizing the gap between companies that quickly embrace artificial intelligence and those that lag behind. This episode also touches on the role of AI automation and AI tools for business in shaping the future of industries. Subscribe for more marketing strategies!

Timestamps

(00:00) AI Adoption And Company Inertia

(01:12) Why AI Compounds Faster Than Humans

(02:26) High Leverage Vs Deal Making

(03:19) Time Wasters And Daily Friction

(04:10) Parenting, Principles, And Automation

(05:26) Turning Dead Time Into Leverage

(06:18) Claude Code As A Business Brain

(07:11) Human Relationships Still Win Deals

(08:09) What Is Truly High Leverage Work

(09:21) Optimizing For Revenue Scale

(10:13) Elon Musk’s View On SEO

(11:17) Why The Best Product Wins

(11:56) Is The SEO Content Game Dead

(12:54) Valuable Content Vs Commodity Content

(13:54) How LLMs Still Rely On Search

(14:30) Unique POV And Data Storytelling

(15:22) Omnichannel Marketing Fundamentals

How Claude Code Can Replace Your Marketing Team

Mon, 19 Jan 2026 14:00:00 -0000

Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junior marketers are most at risk, why high agency talent still wins, and how tools like cloud code, ClickFlow, and AI agents compress months of work into hours. This episode explores leverage, execution, and what modern marketers must master to stay relevant as AI accelerates speed, scale, and expectations.

Key Takeaways

Cloud code replaces tasks, not high agency people

AI shrinks marketing teams but raises the talent bar

Execution speed is the real competitive advantage

Chapters

(00:00) Cloud code and marketing jobs

(01:18) AI go to market planning

(02:25) Senior talent leverage

(04:17) Why AI copy fails

(06:49) High agency marketers

(09:45) AI in SEO workflows

(13:02) Building prototypes with AI

(16:42) Deals vs automation leverage

Most New Hires Are Dead Weight Without These Two Things

Thu, 15 Jan 2026 14:00:00 -0000

In this episode, hosts Neil and Eric break down why AI fluency is becoming a non negotiable skill for marketers and operators. They discuss shrinking headcount, rising revenue per employee, the return of growth marketing, and how tools like cloud code, agents, and AI workflows are creating “superpower” employees. From hiring standards to real examples of AI driven productivity, this conversation explains how brands, teams, and individuals must adapt to stay relevant in an AI first world.

Key Takeaways:

AI fluency is becoming a baseline job requirement

Growth marketing is returning in a new AI powered form

Smaller teams can outperform larger headcounts with AI

Chapters:

(00:00) AI, headcount, and talent shifts

(01:40) AI fluency mandates at companies

(02:05) Bot first marketing future

(03:00) Growth marketing comeback

(05:24) AI powered growth examples

(07:36) AI as professional superpowers

(10:23) Hiring for AI forward talent

(15:45) Real AI workflows in action

The P*rnhub Email Recap Marketing Strategy

Wed, 14 Jan 2026 14:12:00 -0000

Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. The conversation expands into X versus LinkedIn for information speed, how misinformation spreads online, why AI may amplify bad data, and how to think about hiring through a high alpha vs low beta framework. They close by debating the last real moat in business, arguing that brand, narrative, and perspective matter more than ever in a commoditized world.

Key Takeaways

High open rates can still destroy brand trust

Misinformation spreads faster than truth on social platforms

Brand and perspective may be the last defensible moat

Chapters

(00:00) Phub Email Marketing Stunt

(00:53) Spam Risk vs Open Rates

(01:41) X vs LinkedIn Information Speed

(03:56) Misinformation and Telephone Effect

(07:01) High Alpha vs Low Beta Hiring

(12:06) Paid Protests and Marketing Signals

(15:36) The Last Moat Standing

(17:03) Brand, Story, and Perspective

Why People Hate Agencies

Tue, 13 Jan 2026 14:00:00 -0000

hosts Neil and Eric break down why product builders get more respect than agencies, how bad agency experiences shape perception, and why products compound better than labor. They unpack AI-first teams, compensation tradeoffs, employee churn, and why going all-in on AI without people is risky. The conversation shifts to Meta’s potential Manis acquisition, AI agents in marketing, data privacy concerns, and how creators fall into audience capture through rage bait and political content.

Key Takeaways

Product vs agency perception matters

AI scales work but people still matter

Audience capture can destroy creators

Chapters

(00:00) Product vs agency perception

(01:38) Why agencies get a bad rap

(03:56) Compensation and incentives

(05:12) AI-only companies debate

(07:08) Meta and Manis acquisition

(09:13) AI agents in marketing

(11:57) Data privacy and China

(13:06) Rage bait and audience capture

How To Get Rich Using Claude Code

Mon, 12 Jan 2026 14:00:00 -0000

Discover how cloud code and AI coding tools like Claude Opus are changing who can build software, grow businesses faster, and unlock massive leverage without traditional coding skills. Neil and Eric break down why cloud code feels like a superpower, how marketers and operators can actually drive ROI, and why strategy matters more than random AI experiments. From revenue per employee data to real enterprise examples, this episode explains what AI adoption should really look like and how individuals can stay ahead in the next wave of AI-driven growth.

Key takeaways:

Cloud code unlocks non-coders to build real products

AI adoption without strategy destroys ROI

AI forward talent wins the future

Chapters:

(00:00) Cloud code explosion

(01:25) Building without coding

(03:45) AI ROI vs hype

(06:01) Enterprise AI strategy

(08:20) Revenue per employee data

(11:00) Hiring AI forward talent

(17:20) Can AI replace teams

(19:18) Why cloud code is different

Why Intelligence Pales In Comparison To This

Thu, 08 Jan 2026 14:00:00 -0000

Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klarna’s AI experiment, why speed and execution now beat perfection, and how build versus buy decisions are changing. The conversation covers AI-driven productivity, the future of agencies, founder-led growth, and why adapting early is critical for entrepreneurs, marketers, and operators heading into 2026 and beyond.

Key Takeaways:

High agency beats intelligence in an AI-driven world

Speed and execution matter more than perfection

AI is reshaping agencies, startups, and big companies

Chapters:

(00:00) Agency vs intelligence explained

(00:30) Why high agency wins with AI

(01:12) Klarna, Karpathy, and AI impact

(03:00) End of large organizations?

(04:10) Build vs buy debate

(05:46) Speed, execution, and founders

(07:58) AI tools and productivity gains

(10:30) AI, GDP growth, and markets

(13:05) Why 2026 looks bullish

How you should price yourself as an operator-creator

Wed, 07 Jan 2026 14:00:00 -0000

In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share real pricing frameworks, opportunity cost thinking, and why chasing views, creators, or bad sponsors can distract from building durable companies. The conversation also covers creator trust, AI fluency, data literacy, and why focusing on surface level metrics leads businesses in the wrong direction.

Key Takeaways

• Operator creators should price per post, not per view

• Sponsorships can destroy focus and audience trust

• Data fluency beats vanity metrics every time

Chapters

(00:00) Operator creator pricing

(02:15) Opportunity cost of sponsorships

(04:30) When to say no to deals

(06:55) Trust, brands, and audience loss

(10:28) Bad creator advice exposed

(15:46) Content vs real business growth

(18:33) AI fluency and teams

(22:10) Data over vanity metrics

CEO Says Running Company Is a Sh*t Sandwich Everyday

Tue, 06 Jan 2026 14:00:00 -0000

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms

In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO pressure and people problems to impostor syndrome and nonstop decision making. They compare founder life versus operator life, explain why investing in yourself and your team beats risky financial plays, and discuss why talent hubs like California still matter. The conversation wraps with citizen journalism, newsjacking, and how one viral story proves attention can be earned without massive budgets.

Key Takeaways

• Running a company means absorbing pressure daily

• The best investments are yourself and your people

• Long-term focus beats fast money every time

Chapters

(00:00) CEO pressure sandwich

(01:02) Founder vs CEO reality

(02:15) Price of great work

(05:02) California talent debate

(07:12) Investing in yourself

(10:28) Laser focus for 10 years

(14:00) Citizen journalism rise

(19:06) Newsjacking lessons

Companies Are Not Hiring In 2026

Mon, 05 Jan 2026 14:00:00 -0000

Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs, and why AI efficiency is replacing headcount. They discuss data from large employers, economic uncertainty, interest rates, and how leaders are planning for 2026 hiring. The conversation also covers management styles, leadership, and why people remain the best long-term investment despite automation. A must-listen for founders, executives, and anyone watching the job market in 2026.

Key Takeaways

• Why big companies are freezing hiring in 2026

• How AI is replacing headcount, not growth

• What leaders should do before hiring again

Chapters

(00:00) Why companies not hiring 2026

(01:33) Big tech hiring freezes

(03:35) Interest rates and hiring outlook

(06:54) AI efficiency vs people

(08:56) Leadership and management styles

(12:44) Direct feedback and firing fast

(17:21) Hiring strategy for 2026

Why X Crushes Meta's Threads

Thu, 01 Jan 2026 14:00:00 -0000

Neil and Eric break down the Threads vs X mindset gap, why “victim mentality” kills progress, and how focusing on one craft can beat trying to be well-rounded. They debate early specialization vs variety using a peak-performance study, then shift into recruiting: retention conversations, paid working-case assignments, reference checks, and why talent drives marketing results. They also touch on holiday expectations in sales roles and discuss how Diddy built a massive brand reach and why power demands responsibility.

Key takeaways:

-Stop blaming, start building.

-Master one craft, then compound.

-Hire with paid working cases.

Chapters:

(00.00) Threads vs X mindset gap

(00.26) Victim mentality vs self-made

(02.03) Focus one craft to win

(03.06) Specialization vs well-rounded debate

(04.24) Peak performance study breakdown

(07.00) Optimize for financial success

(10.48) Recruiting and retention principles

(13.36) Paid working-case hiring test

(18.42) Reference checks reveal judgment

(18.45) Holiday work and sales reality

(20.35) Diddy branding power and responsibility

(23.42) Happy holidays and 2026 wishes

How Nano Banana Saved Google

Wed, 31 Dec 2025 14:00:00 -0000

Google Gemini’s breakout in 2025 gets pinned on “Nano Banana,” Google’s fast image generation and editing push that coincided with Gemini MAUs jumping from 350M to 650M by October, plus momentum from NotebookLM upgrades and aggressive social distribution. Neil and Eric debate why free, bundled AI (Search AI Overviews, Chromebooks, Android) can outscale paid ChatGPT for students and everyday users, then zoom out into AI’s new marketing playbook for demand gen, ABM, and always-on agents, plus a reality check on VC data and “SEO is dead” takes.

Key takeaways:

-Nano Banana made Gemini feel viral and usable.

-Free distribution beats “better” features for scale.

-AI is rewriting B2B demand gen workflows.

Chapters:

(00:00) What saved Google Gemini

(00:12) Nano Banana drives MAU growth

(01:10) AI Overviews massive reach

(01:43) Students choose free Gemini

(05:39) Chatbot traffic share shifts

(08:34) AI demand gen playbook

(10:38) Skepticism on VC datasets

(16:42) Luck favors consistent grind

(20:50) Holiday send-off for 2026

The 7 Powers Of Business

Tue, 30 Dec 2025 14:00:00 -0000

Neil and Eric break down Hamilton Helmer’s 7 Powers framework for building a durable competitive business: branding, process power, switching costs, scale economies, cornered resources, network economies, and counter positioning. They apply these strategy concepts to agencies, then shift to AI moats and vertical integration, noting why Google stands out across the AI stack (apps, models, cloud, and chips like TPUs). The conversation closes with practical leadership lessons on AI fluency programs, hackathons, KPI-driven adoption, and avoiding “AI theater” so automation actually drives revenue and profit.

Key takeaways:

-7 Powers = clearer moat strategy

-AI fluency must move KPIs

-Vertical integration wins AI stacks

Chapters

(00:00) 7 Powers moat framework

(00:26) Counterpositioning examples

(00:36) Network effects and platforms

(00:47) Cornered resources explained

(01:04) Switching costs in agencies

(01:22) Process power in manufacturing

(03:12) AI leader and best moat

(05:40) AI fluency hackathons

(10:35) KPI-first AI adoption

(12:30) Don’t give up, stay alive

How Marketing Will Completely Change in 2026

Mon, 29 Dec 2025 14:00:00 -0000

Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching costs now matter more than product market fit. Recorded on Christmas Eve, this episode dives into how agencies, SaaS companies, and enterprise brands should adapt as AI accelerates feature parity and channels evolve. From go-to-market engineers to owned communities, this conversation is a practical roadmap for marketers planning the year ahead.

Key takeaways:

• SEO and AEO will coexist, not replace each other

• In-person events and community will outperform algorithms

• Switching costs beat features in modern SaaS

Chapters:

(00:00) Christmas Eve kickoff

(00:30) SEO uncertainty and recovery

(02:12) 2026 marketing predictions

(03:26) Go-to-market engineers

(05:40) AEO vs SEO reality

(08:44) Community strategy mistakes

(10:45) AI product market fit shifts

(13:29) Switching costs over features

(16:20) Final 2026 outlook

Is Storytelling the New Marketing?

Fri, 26 Dec 2025 14:00:00 -0000

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for a Head of Storytelling. They unpack why storytelling matters more in an AI-heavy marketing world, how to create tension using “but” beats, and why MrBeast-style narrative hooks keep viewers glued. Then they shift to YouTube strategy data: ideal video length by niche, tighter titles, and what thumbnails really do. singlegrain.com

Key takeaways:

-Storytelling is the AI-era differentiator.

-Tension beats “and then” every time.

-YouTube winners optimize length, titles, and thumbnails.

Chapters:

(00:00) Corporate storytellers surge

(01:19) Emotional roller coaster writing

(02:19) MrBeast storytelling formula

(03:20) “But” creates tension

(06:47) Enterprise sales de-risking

(10:00) Viral YouTube data study

(12:13) Best video length ranges

(13:39) Titles, faces, thumbnail text

(16:01) Closing thoughts

What We Would Gamble On

Wed, 24 Dec 2025 22:00:00 -0000

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, plus lessons from growing agencies, software, and global marketing strategies.

Key Takeaways

• Crypto and self-investment beat most external bets

• Lead quality matters more than lead volume

• Podcasts drive millions beyond ad revenue

Chapters (00:00) Work and investment gambles

(00:14) Crypto vs people investments

(01:15) Hiring timing mistakes

(03:14) Best investments in business

(04:01) Biggest marketing wins 2025

(05:45) Outbound email ROI breakdown

(10:38) Biggest marketing losses

(14:44) How podcasts make millions

AI Law Firm Hits $100M But…

Wed, 24 Dec 2025 14:00:00 -0000

In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, retention challenges, and why paying for AI does not equal value. The conversation covers venture capital incentives, SaaS economics, AI theater, and what actually drives ROI in sales, marketing, and engineering. The key question: are companies buying AI for results or optics, and when will real value show up?

Key Takeaways:

-AI revenue ≠ AI usage

-Valuations are outpacing adoption

-Monthly recurring value matters more than ARR

Chapters:

(00:00) Harvey AI valuation surge

(01:06) AI usage vs paid licenses

(02:20) VC incentives vs PE reality

(04:06) Retention and adoption issues

(06:22) Copilot enterprise usage data

(07:58) AI impact on sales teams

(10:01) ZoomInfo AI ROI breakdown

(16:25) AI SEO vs traditional SEO

Best Work Investment of the Year

Mon, 22 Dec 2025 13:29:00 -0000

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Hosted by Neil and Eric, this surprise live episode breaks down the best business investments of the year: choosing high-quality entrepreneur peer groups (YPO, EO style forums), saying yes to selective lunch networking, and protecting the talent bar with founder-level hiring discipline. They unpack why great people compound results, how enterprise deals often start from event relationships and long RFP cycles, and why relational wealth beats monetary wealth. Plus, favorite AI tools for productivity and marketing: Granola for meeting notes, Nano Banana for ad images, and NotebookLM for faster slide decks. Sponsor: npdigital.com.

Key takeaways:

-Peer groups: quality over quantity.

-Networking lunches: 2 to 3 wins per 10.

-Talent bar: founders must enforce it.

Chapters:

00:00 Surprise live kickoff

00:21 Peer groups that matter

02:47 Weekly lunch networking

05:05 Founder-led talent bar

09:33 Relational wealth lesson

11:12 Travel, events, RFPs

15:28 AI tools: Granola, Nano Banana, NotebookLM

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: / @levelingupofficial

Neil Patel: / @neilpatel

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Your Hiring Strategy Is Broken (Here's Why)

Thu, 18 Dec 2025 08:00:00 -0000

Neil and Eric break down the real hiring mix between sourced candidates and job ads, why executive hiring should come from your network, and how overwhelmed recruiting teams change the playbook. They share practical LinkedIn recruiting tactics, the “open to work” signal they use when evaluating acquisitions, and why culture is a 60-day moving average. Plus, a sharp debate on services vs SaaS, why bad hires compound into the “Bozo explosion,” and a quick shout to MP Digital, Ubersuggest, and Answer The Public at npdigital.com.

Key takeaways:

-Sourcing wins for director-plus hires.

-Job ads can uncover surprising talent fast.

-Bad hires compound into massive output loss.

Chapters:

(00:00) Hiring sources vs job ads

(01:54) Executive roles: hire by network

(06:55) “Open to work” acquisition signal

(08:50) Culture is a 60-day average

(15:47) MP Digital and SEO tools

(16:09) Services business vs SaaS

(22:30) Organic social and YouTube audit

(23:39) B players and Bozo explosion

Founders Cannot Outsource Recruiting

Wed, 17 Dec 2025 13:54:00 -0000

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down why founders can’t outsource recruiting, how “A players” attract more A players, and why the first hires become your company’s DNA. They share a real hiring story (an “expensive” bet that paid off), a simple test to spot weak links on a team, and why replacing instead of micromanaging unlocks self-managing teams. You’ll also hear practical retention ideas for top talent, plus a quick take on YouTube growth trends, packaging vs. over-optimizing metrics, and why niche, high-intent audiences monetize better. Sponsored mention: Karrot.ai.

Key takeaways:

-A-players hire A-players, fast.

-Don’t manage harder, hire better.

-Views are vanity, revenue is strategy.

Chapters:

00:00 Founder-led recruiting matters

01:00 Co-founder recruiting leverage

02:10 Expensive hire, huge upside

04:51 Naval’s “team interview” test

06:11 Replace, don’t micromanage

07:10 Small team, better results

08:01 Retain talent with alignment

09:09 ABM ads and landing pages

10:01 YouTube trend: simpler edits

14:30 Brain-rot views vs revenue

18:31 Wide TAM vs BOFU content

19:12 Growth metrics and focus

21:36 Entrepreneurship is a game

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

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The decline of AI

Tue, 16 Dec 2025 14:42:00 -0000

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Neil and Eric break down the “decline of AI” narrative and why red growth charts for vibe coding tools like Cursor, Lovable, and Windsurf can be misleading. They unpack churn vs stickiness, unrealistic ARR expectations, and why enterprise coding revenue (especially Anthropic Claude Code) still signals strength. Using Ramp AI Index spend data, they discuss the momentum of OpenAI, Anthropic, and Google, plus why marketers are shifting from tool-chasing to KPI-driven fundamentals. They also review Granola AI meeting notes and why data verification matters.

Key takeaways:

-AI bubble fears ≠ AI slowdown

-Enterprise AI adoption is the real signal

-Verify AI outputs before decisions

Chapters:

00:00 AI “death” chart debate

02:00 Data accuracy and enterprise revenue

03:18 Unrealistic ARR growth expectations

06:48 Data labeling and AI gold rush

08:04 MP Digital and SEO tools

08:21 Ramp AI Index adoption trends

10:48 Marketing shifts from tool-chasing

12:44 Granola AI meeting note-taker

16:45 Claude vs ChatGPT data accuracy

18:11 Verify numbers before presenting

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

The Strip Club Sales Lesson That 10x's Your Pricing

Mon, 15 Dec 2025 13:39:00 -0000

To get ad placements on premium websites, go to https://discover.taboola.com/ms . Growth Newsletter: https://levelingup.beehiiv.com/subscribe

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Want to recruit great marketers? Find them here: https://marketingschool.io/hire

In this episode, Neil and Eric debate whether running a company is like raising kids, then pivot into a wild pricing lesson: how “at capacity” scarcity can filter buyers and increase close rates for consultants and service businesses. They unpack where fake scarcity breaks (enterprise), why AI is reshaping marketing agencies, and how software plus services can stay differentiated. Plus, a look at Menlo Ventures’ enterprise GenAI data, why coding spend dominates, and why hallucinations hit marketing harder than verifiable domains like code.

Key takeaways:

-Scarcity is a filter, not a trick.

-Enterprise buyers punish “we’re too busy.”

-AI makes coding sticky, marketing messy.

Chapters:

00:00 Company vs kids debate

03:44 Scarcity pricing strip club story

05:49 Where scarcity works (and fails)

07:05 AI marketing and agentic workflows

07:33 Double pay for AI fluency idea

09:46 Menlo Ventures enterprise AI stats

12:08 Software plus services differentiation

13:47 Department AI spend: coding leads

14:16 Hallucinations: marketing vs coding

16:57 Wrap and goodbye

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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Why AEO is Overhyped

Thu, 11 Dec 2025 15:52:00 -0000

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Want to recruit great marketers? Find them here: https://marketingschool.io/hire

In this episode, Neil and Eric debate whether answer engine optimization AEO is overhyped, breaking down Ahrefs data on ChatGPT vs Google traffic, why search still drives most discovery, and how to think about AI search optimization across ChatGPT, Gemini, Perplexity, and more. They share real AI ROI examples from Goldman Sachs research, talk LLM use cases for marketing, sales, and ops, discuss AI's impact on jobs, and reveal their favorite AI stocks and winning marketing formula heading into 2026.

Key takeaways:

• AEO vs SEO, why AI search is overhyped now but essential long term.

• Real-world AI ROI from JP Morgan, UPS, Target, Chipotle, and more.

• How Neil and Eric use ChatGPT, Gemini, Perplexity, and other LLMs to scale marketing.

Chapters:

00:00 AEO vs SEO hype

01:02 ChatGPT vs Google traffic share

02:40 AEO short-term vs. long-term

05:55 LLM platform use cases

08:47 Real AI ROI case studies

11:02 AI, jobs, and 2027 outlook

12:59 Favorite AI stocks to watch

15:02 Hiring AI native marketers

17:16 2026 marketing experimentation playbook

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

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Rich or King?

Wed, 10 Dec 2025 14:00:00 -0000

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In this episode, Neil and Eric break down the concept of "Rich vs King" AKA Money Vs Power, using Microsoft vs SAS Institute to explore wealth vs control, equity, and generational businesses. They talk ambition after kids, compounding, TAM, IQ, focus, and why learning beats raw talent in entrepreneurship. You’ll hear how to think about billion dollar goals, picking the right niche (like HVAC), improving your focus over decades, and why B2B marketers misuse LinkedIn account-based marketing, plus how karrot.ai helps fix it.

Key takeaways:

-Rich vs king: choosing control or maximum upside as your company scales.

-Compounding, focus and the right niche beat raw IQ in business.

-Ambition, kids and balance reshape your path to billion dollar outcomes.

Chapters:

(00:00) Rich vs King for founders

(02:10) Microsoft vs SAS Institute example

(04:20) Rich, king, and life balance

(06:15) Compounding, TAM, and ambition

(08:10) IQ, learning and market niches

(10:30) HVAC edge and simple businesses

(12:30) Learning M&A, AI and recruiting

(14:20) Focus over decades as founders

(16:10) Money, distraction, and side projects

(18:00) Hiring experts, SEO roots, wrap

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

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Founders Must Let The Cake Bake

Tue, 09 Dec 2025 14:35:00 -0000

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Neil and Eric break down why patience, focus, and real value creation beat hype, why hating billionaires signals misplaced blame, and why virality and vibe coding rarely build durable companies. They explore bad actors vs success, the trap of chasing views, and why true leverage comes from solving customer problems, not dopamine hits or internal DIY tools. A sharp look at modern startup culture, attention chasing, and what actually lasts.

Key takeaways:

• Patience compounds faster than virality

• Value creation beats attention chasing

• Focus builds generational companies

Chapters:

(00:00) Founder patience

(02:20) Learning through osmosis

(04:55) Billionaires debate

(07:30) Vibe coding limits

(11:55) Virality misconceptions

(17:40) Operating vs popularity

(20:40) Generational business mindset

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

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Elon Musk: Live Events Are The Only Remaining Luxury

Mon, 08 Dec 2025 15:05:00 -0000

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Live events, in-person leadership, and long-term planning take center stage as Neil and Eric unpack why Elon Musk says live events are the last true luxury, how in-person time deepens team relationships, and why three-year planning beats short-term thinking. They break down accountability, B2B growth, RFP-focused marketing, and how great leaders push just hard enough to keep performance high without burning people out. Hosted by Neil and Eric, this episode is packed with actionable insights for founders, marketers, and B2B leaders looking to scale smarter.

Key takeaways

• Live events are the last real luxury

• One metric per leader drives accountability

• Great leaders push hard without burning people out

Chapters

(00:00) Elon Musk on live events as luxury

(01:22) Why in-person events still matter

(03:33) New marketing content formats with the team

(05:18) Deepening relationships with in-person time

(06:11) Three-year planning and 3HAG explained

(08:40) Beyond EOS and quarterly planning theater

(11:12) RFP growth, B2B pipeline, and key channels

(13:28) Holding leaders accountable to one core metric

(15:19) Pushing teams, follow-ups, and daily metrics

(18:32) Healthy tension, chaos, and getting things done

(20:24) Founder pressure, AI feedback, and leadership style

(21:45) When people can’t handle the pace in business

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

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What's Working For Us In Marketing Right Now?

Thu, 04 Dec 2025 13:49:00 -0000

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Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric share real-world B2B marketing strategies for 2025 and 2026, covering how to buy failing SEO tools to drive traffic, scale corporate webinars, double down on product-led growth, and use live events and paid speaking engagements to fill your pipeline. They break down AI SEO, social content hooks, enterprise sales psychology, and Peter Thiel’s “one thing” focus so you can drive more revenue and help clients hit their KPIs.

Key takeaways:

Scale B2B leads through events, corporate webinars, and strategic speaking engagements.

Use AI SEO and content collabs to compound organic growth.

Win enterprise deals by focusing on buyer KPIs and promotions.

Chapters:

00:00 Buying products instead of ads

00:24 Acquiring failing SEO tools

00:44 Corporate webinars for B2B leads

01:29 In-person events and live streaming

02:35 Paid ads, PLG, and expansion

03:26 Conference luncheons and wrong events

04:00 B2B SaaS events and collabs

04:24 AI SEO, webinars, and social content

05:22 Hooks, captions, and social reach

06:11 Sponsoring events and paying to speak

08:17 Repurposing podcasts into infographics

09:23 Peter Thiel’s one-thing focus

10:27 Executive KPIs and revenue focus

11:24 Product growth without marketing

12:19 CEO vs operator responsibilities

12:56 COO profitability test in 2026

14:17 Enterprise sales hack with peer pressure

15:26 Closing by aligning with KPIs

16:25 Helping clients get promoted

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

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Why SpaceX is Not For Everyone

Wed, 03 Dec 2025 14:00:00 -0000

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Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil Patel and Eric Siu break down how they’re revamping their marketing for 2026, from YouTube long-form vs shorts to webinars, lives, and AI-powered funnels. They share why riffed, story-led videos beat stiff scripts, how better packaging and thumbnails drive the right views, and why they’re prioritizing enterprise ROI over vanity metrics. You’ll hear behind-the-scenes tests with agencies, influencer hires, internal creators, and global expansion, plus how AI-driven agencies like Single Grain are rethinking content, search everywhere optimization, and work-life balance in a world of SpaceX-level grind.

Key takeaways:

• Riffed, conversational videos beat stiff scripts for real YouTube growth.

• Let sales and client demand choose topics, not vanity views or likes.

• Roundtables, lives, and webinars turn enterprise content into high-intent leads.

Chapters:

(00:00) SpaceX culture and work-life balance

(01:34) Why are intense hours breaking families

(01:45) Revamping our 2026 marketing plan

(02:01) Long form YouTube, scripts vs riffing

(03:36) Thumbnails, packaging, and YouTube hooks

(05:55) AI-focused pitch for Single Grain

(06:10) Short-form content and agency ROI

(09:11) Testing roundtable video formats

(13:06) Hiring influencers vs in-house talent

(18:05) Global expansion, enterprise focus, and email

(19:06) Going live, webinars, and community

(19:40) Wrap up and subscribe CTA

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

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How Big Of a Tradeoff is Hiring Top Talent During Scaling?

Tue, 02 Dec 2025 14:38:00 -0000

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On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that actually performs.

Chapters:

(00:00) Scaling, turnover, and growth milestones

(00:37) Hard times reveal true performers

(01:02) Vinod Khosla’s hardest-work question

(01:30) Why Neil turned down CMO role

(03:56) Entrepreneur vs hired gun mindset

(05:45) Keeping or exiting founders after acquisitions

(07:59) Fixing misaligned agency cultures

(11:00) Hiring standards and A-player focus

(14:53) Top grading and raising the talent bar

(17:39) How Neil allocates founder time

(19:34) Founder-led enterprise and franchise sales

(23:45) Leading by example and final thoughts

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Why Gemini 3 Is A Godsend For Marketers

Mon, 01 Dec 2025 13:37:00 -0000

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Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down why Google’s Gemini 3 is a godsend for marketers, how AI Studio, Nano Banana, and VO 3.1 change marketing workflows, and what this means for SaaS founders, AI tools, and the future of marketing. They talk Google vs ChatGPT, TPUs vs NVIDIA, AI startup bubbles, and real-world AI adoption inside their own companies so you can learn how to scale teams, budgets, and output with AI while avoiding “AI slop.”

Chapters:

(00:00) Gemini 3 is a godsend

(02:00) Founder overrides, budgets, and hiring

(04:50) SaaS pricing, add-ons, product speed

(07:00) Gemini AI Studio and Nexus idea

(09:00) Gemini vs Lovable and AI tools

(11:00) Google TPUs, NVIDIA, and AI chips

(12:40) Is AI a bubble for startups

(14:30) AI slop, prompting, and MCP usage

(16:20) Generational AI gaps and KPIs

(18:10) Hiring for metrics and strategy

(20:00) Scaling teams, standards, and AI value

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

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Answer The Public: https://www.answerthepublic.com/

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These Are the 3 First Marketing Hires You Should Make

Thu, 27 Nov 2025 15:42:00 -0000

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Neil and Eric break down the three must-have marketing hires for 2026, why influencer marketing is shifting to micro creators, how data and analytics unlock real ROI, and why digital PR and citations matter in the AI search era. They also explore the rise of the vibe growth marketing manager, the changing expectations for modern marketers, the evolving CMO role, and the underrated power of email as a revenue engine.

KEY TAKEAWAYS

-Micro influencers drive massive ROI

-Data clarity beats bigger budgets

-Email remains the strongest profit lever

CHAPTERS

(0:00) Building a 2026 marketing team

(01:02) Influencer hire essentials

(02:24) Micro influencer ROI

(04:20) Data and analytics hire

(05:59) Digital PR importance

(07:15) Vibe growth marketing manager

(08:40) Skills modern marketers need

(09:50) CMO role evolution

(11:56) Email as revenue engine

(14:34) Enterprise marketing strategy

(15:59) Final marketing lessons

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

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Why GEO Startups Are F**ked

Wed, 26 Nov 2025 13:51:00 -0000

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Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the surge of AI GEO startups, why funding far outpaces ARR, and how services still outperform SaaS. They compare Profound, AirOps, Peak AI, BrightEdge, Moz, and SEMrush while revealing why compounding, ownership, and real relationships matter more than hype. They also discuss bootstrapped billionaires, declining businesses, and the difference between real friends and transactional ones.

Key takeaways:

• AI GEO funding is outpacing proven revenue

• Services outperform pure SaaS long term

• Real relationships drive business success

Chapters:

(00:00) AI GEO startups funding

(02:30) Services vs SaaS scaling

(05:40) Bootstrapped billionaire examples

(14:20) Compounding wealth mindset

(17:30) Real vs transactional friends

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

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If I Wanted Enterprise Leads From Podcasts I’d Sponsor These

Tue, 25 Nov 2025 14:00:00 -0000

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Ever wonder which podcasts are worth sponsoring for serious business growth? Neil and Eric discuss how to get a podcast sponsor and generate enterprise leads for your business. They explore the nuances of podcast advertising and b2b lead generation, offering insights into podcast monetization and making money podcasting.

TIMESTAMPS

(00:00) Enterprise leads from podcast sponsorships

(04:47) Awards, judges, and RFP opportunities

(07:16) Single Grain’s AI marketing pitch

(09:05) AI stock analysis fails live

(14:14) Semrush vs Ahrefs vs BrightEdge

𝗔bout the Channel

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

Why Elon, Bezos and US Generals Ban PowerPoint from Meetings

Mon, 24 Nov 2025 14:06:00 -0000

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In this episode, Neil and Eric break down why top leaders like Elon Musk, Jeff Bezos, and U.S. generals ban PowerPoint from critical meetings — and what to do instead. They unpack how six-page Amazon-style memos drive deeper thinking, when slides do make sense for all-hands or client presentations, and the hidden cost of lazy bullet-point culture. They also shift into personal branding, key-man risk, burnout, and how founders can scale beyond their own name while still using content to fuel enterprise growth.

TIMESTAMPS

(00:00) Why leaders ban PowerPoint

(01:00) Bezos memos vs slide decks

(03:30) When slides actually make sense

(06:30) Six-page memos and deep work

(14:50) Personal brand, burnout, and scale

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

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Answer The Public: https://www.answerthepublic.com/

Why Our Thoughts On Influencer Marketing For Ourselves Have Changed

Thu, 20 Nov 2025 14:00:00 -0000

Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real numbers behind their content budget.

Key takeaways:

-Use influencer deals strategically to offset growing content production costs

-Treat your podcast like a B2B media asset and sell sponsorships directly

-LLM SEO will reward real authority, not short term spammy tactics

Chapters:

(00:00) Why our influencer marketing stance changed

(01:00) Using influencer deals to fund content

(02:20) What we really spend on content teams

(05:24) Turning a money losing podcast into profit

(09:51) How marketers game ChatGPT and LLM rankings

(12:10) Our blueprint to fix ChatGPT style algorithms

(18:49) Final thoughts, lessons and next steps

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Why is Organic Content So Expensive?

Wed, 19 Nov 2025 14:51:00 -0000

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-driven charts, and intimate in-person events can drive far more B2B pipeline than vanity views. They walk through their content economics, research workflow, and event strategy for landing enterprise SEO.

Key takeaways:

Build lean B2B content teams that prioritize revenue, not just reach.

Use data-driven charts and research workflows to attract high-LTV enterprise clients.

Host intimate in-person events to unlock RFPs and multi-million dollar deals.

Chapters:
(00:00) Content costs explode to $250k

(02:00) In-house content vs agencies

(04:30) Data charts and research engine

(06:10) Events outranking webinars for revenue

(08:00) Intimate B2B executive hotel events

(11:30) Speaking inside enterprise headquarters

(16:00) Travel grind, jets and demand

(18:40) Enterprise-focused content over vanity views

(22:00) When paid talks don’t convert

(28:30) Paying to speak at the right events

(31:30) Executive programs and franchise deals

(33:20) Find your best marketing channel

Personal Brand vs Corporate Brand

Tue, 18 Nov 2025 14:00:00 -0000

Neil and Eric break down personal brand versus corporate brand. They discuss long term relationship building, when to invest during hard cycles, and why strong teams outlast founders. Packed with insights on scaling, branding, and navigating today’s AI-shaped marketing world, this episode offers real operator perspective without the fluff.

Key Takeaways

• Personal brand boosts early growth but limits long term scalability

• Elite executive programs pay off through deep relationships

• Strong teams reduce key man risk and enable real scale

Chapters

(00:00) Personal brand vs corporate brand

(00:22) YPO and EO executive programs

(01:00) MIT EO program learnings

(01:43) Jason Cohen branding insight

(02:30) WP Engine brand vs founder

(03:13) NP Digital brand evolution

(04:07) Investing during downturns

(05:02) AI impact on agencies

(05:31) A16Z media strategy

(06:26) Founder networks and deal flow

(07:21) Can A16Z thrive without founders

(08:00) Building teams that outlast founders

(09:01) Early careers of Andreessen and Horowitz

(10:14) Netscape and Loudcloud history

(10:40) Lessons from top operators

(10:52) Outro

1 Millionaire vs Billionaire Mindset

Mon, 17 Nov 2025 14:08:00 -0000

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In this episode Neil and Eric dive into the “millionaire vs billionaire mindset” exploring how wealth strategies evolve as fortunes climb, and why billionaires aim for monopoly power and pricing control rather than just accumulation.

Key takeaways:

• Millionaires build, grow and often exit.

• Deca-millionaires (tens of millions) may sell or bank for the next cycle.

• Billionaires find an unfair competitive advantage, build pricing power, and scale forever.

Chapters:

(00:00) Millionaire vs billionaire mindset

(01:00) Single-digit millionaire reactions

(02:00) Deca-millionaire sell mindset

(03:00) Billionaire monopoly strategy

(05:00) Big tech competitive advantages

(07:30) Why compounding beats selling

(09:20) Purpose, identity and building

(11:00) Closing thoughts

Fictional Character Generates Millions in Pipeline

Thu, 13 Nov 2025 14:00:00 -0000

In this episode, Eric and Neil break down how parody personas are becoming a secret growth engine for B2B brands. They analyze CompAI’s fictional character “Henrik Johansson,” how the account generated millions of impressions in days, and why entertainment-driven content can outperform traditional marketing. They also discuss the viral resurfacing of Peter Thiel’s 2020 email, how economic pressure shapes voter behavior, and what marketers can learn from shifting generational sentiment and online narratives.

Key takeaways

● Parody accounts can drive real pipeline through high-engagement storytelling

● Viral narratives amplify brand awareness when aligned with product value

● Economic sentiment influences content performance and audience behavior

TIMESTAMPS

(00:00) How CompAI used a parody account to get 10M+ impressions

(04:30) Why humor accelerates B2B brand awareness

(08:10) Breaking down Peter Thiel’s resurfaced email

(12:45) Generational economics and shifting voter behavior

(17:20) Marketing lessons from viral political and cultural moments

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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https://www.youtube.com/@neilpatel

The Two Main Factors That Drive Business Success

Wed, 12 Nov 2025 14:12:00 -0000

In this episode, Eric and Neil dive into the battle between profitability and loyalty, why leads fuel growth, and how to innovate without being first. They reveal how to stand out in an AI-saturated landscape using proprietary data, events-driven B2B strategies, and recruiting frameworks that scale revenue.

Key takeaways

● Marketing + innovation compound long-term growth

● Proprietary data and human stories beat AI content

● Role-play hiring and referrals protect your pipeline

TIMESTAMPS

(00:00) Drucker on marketing and innovation

(03:35) Profitability vs. customer loyalty

(06:12) Events-driven B2B growth strategies

(15:03) Proprietary data storytelling

(23:32) Recruiting frameworks that drive revenue

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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Don't Outsource Your Writing To AI!

Tue, 11 Nov 2025 14:54:00 -0000

AI slop, viral posts, and why human review still matters. Neil and Eric unpack the dangers of AI-generated content that fabricates facts, the rise of “set it and forget it” marketing, and why guidelines beat hype.

Timestamps

(00:00) AI slop cold open

(00:20) Viral post confession

(01:40) Fabricated metrics risk

(03:05) Unreviewed AI at work

(04:55) AI stocks and valuations

(06:30) AI tools vs agencies

(08:10) Set clear AI guidelines

(08:40) Consultants and CYA insurance

(10:40) Cluey growth critique

(12:20) Sticky customers over hype

(13:25) Wrap up and next topics

To suggest a topic, go to ⁠https://www.marketingschool.io⁠.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

CEO: I Am Cutting My $200K/Year Employees in Favor of $50K/Year Employees

Mon, 10 Nov 2025 13:32:00 -0000

In this episode Neil and Eric discuss the resurgence of live streaming, standout marketing ideas from Capital Camp, and the power of creative event branding. They unpack key takeaways on AI-driven engagement, SMS marketing innovations like Send Blue, and lessons from top creators like Epic Gardening’s Kevin Espiritu. From faith-based business surprises to remarkable marketing examples, this episode is packed with actionable insights for marketers, founders, and creators ready to level up.

TIMESTAMPS

(00:00) Live again after years

(02:00) Capital Camp and creative branding

(05:00) SMS marketing innovations and engagement hacks

(07:20) Event marketing ideas and buying towns for branding

(10:00) Faith-based business trends and AI-generated virality

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

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How ChatGPT Ads Will Make You Rich

Thu, 06 Nov 2025 14:00:00 -0000

In this episode, Neil and Eric unpack how ChatGPT’s upcoming ads—powered by its memory feature—are set to redefine digital marketing. They discuss OpenAI’s aggressive hiring of ex-Meta talent, a projected $25B ad revenue opportunity by 2029, and how memory-driven personalization could make every chat a conversion funnel. Discover how “Big Mario marketing” helps brands sell results, not products, and why directness is the secret to winning in both ads and business strategy.

TIMESTAMPS

(00:00) ChatGPT ads and memory targeting

(03:11) OpenAI’s Meta hires and ad strategy

(07:12) Monetizing 800M active users

(13:50) Why directness wins in business

(21:02) Big Mario marketing principle

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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Founder Who Built 8 Billion Dollar Companies - the CEO Should Be in Everything

Wed, 05 Nov 2025 14:00:00 -0000

In this episode, Neil and Eric discuss why founders and CEOs must stay hands-on across every part of their business. Drawing from Brad Jacobs’ leadership style and examples from Jensen Huang and Elon Musk, they explain how direct involvement builds clarity, culture, and control. The duo also explores the “fruit fly” mindset—why hovering everywhere can be both a strength and a weakness—and how consistent leadership visibility, like speaking at All Hands meetings, can drive alignment and motivation.

TIMESTAMPS

(00:00) Brad Jacobs: Hands-on leadership

(01:23) Founder involvement across functions

(06:01) The power of All Hands visibility

(08:22) Jensen Huang, Elon Musk, and QDSSA

(13:45) Repeating the company vision

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

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The Hard Numbers Around Layoffs Today

Tue, 04 Nov 2025 14:00:00 -0000

In this episode, Neil and Eric unpack the surge in corporate layoffs across UPS, Amazon, Intel, Nestle, Accenture, Ford, Novo Nordisk, Microsoft, and PwC — revealing whether AI-driven efficiencies or pandemic-era overhiring are to blame. They analyze ADP’s job report, explore how AI impacts enterprise ROI, and discuss how consulting and tech giants are retooling for the next wave of automation. Plus, surprising insights from Disney’s and Google’s latest marketing moves.

TIMESTAMPS

(00:00) Layoff numbers across UPS, Amazon, and Intel

(03:24) AI efficiency or overhiring?

(06:10) Labor market trends and ADP data

(10:42) AI ROI and corporate productivity

(15:44) Consulting firms in an AI-driven era

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

Should Entrepreneurs Sell Courses?

Mon, 03 Nov 2025 14:00:00 -0000

In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build brand authority. They share a viral YouTube case study revealing how great packaging and craftsmanship fuel growth, discuss why going live is essential as YouTube evolves, and debunk the myths around AI SEO and “geo” optimization hype.

TIMESTAMPS

(00:00) Why you shouldn’t give up on courses

(04:11) Tripwire offers and customer acquisition

(08:00) Course creation vs. community building

(20:13) YouTube craftsmanship and virality

(31:02) The truth about AI SEO and geo optimization

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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Listicles Drive 9 in 10 Third-Party Mentions in AI Search

Thu, 30 Oct 2025 13:00:00 -0000

In this episode, Neil and Eric break down new AirOps data revealing why listicles dominate AI search and what it means for marketers. They explore how algorithmic visibility favors authority, not spam, and debate the future of AI-driven rankings, remote work performance, and pricing resilience in a shaky economy. The duo wraps up with strategies for long-term brand durability and growth.

TIMESTAMPS

(00:00) Listicles dominate AI search

(01:16) Algorithms will refine sources

(07:06) Human nature fuels spam

(09:53) Remote done right takes work

(15:31) Playing the bigger business game

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

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ChatGPT Continues to Lose GenAI Traffic Share

Wed, 29 Oct 2025 13:00:00 -0000

In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s rise, why ChatGPT’s memory may improve user retention, and how expert-verified AI research enhances accuracy in complex accounting topics like NOLs. They also discuss global marketing nuance, creative risks in Japan, and why the best companies often grow slowly before compounding.

TIMESTAMPS

(00:00) ChatGPT vs Gemini traffic share

(02:53) ChatGPT retention and memory effect

(06:16) AI in accounting: NOLs and verification

(15:27) Global marketing nuance and Japan risks

(19:36) Why great companies grow slow before compounding

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

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Is This the Best Vibe Coding Design App?

Tue, 28 Oct 2025 13:00:00 -0000

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand without endless Figma comments. We cover when to DIY vs delegate, a homepage redesign checklist, why an RFP button signals enterprise readiness, brand-search traffic realities, smarter brand-name PPC, and how to boost podcast revenue with pre-rolls and mid-rolls—all while tracking Gen Z’s shift to social-first search.

Key takeaways:

• AI prototyping speeds up on-brand CRO changes

• Data from winning A/B tests beats opinions

• Social-first search is reshaping SEO

Chapters:

00:00 CRO workflow vs Figma

00:24 Spiralyze snapshots and winners

01:10 Identifying winning variations

01:39 Communicating and prototyping flow

02:01 Alloy.app natural-language edits

03:19 DIY speed vs delegation

03:45 Naming the tool: Alloy.app

04:36 Brand-safe quick homepage tweaks

05:26 Full homepage redesign plan

06:21 Fast team alignment wins

07:43 RFP button for enterprise

09:02 Brand search traffic insights

11:02 Podcast ad revenue basics

12:33 Sponsors and renewals

13:21 Single Grain brand queries

16:06 Gen Z social-first search

17:13 Smart brand-name PPC setup

17:46 Reddit reputation management

18:50 PPC churn and retention

19:44 Wrap-up and next steps

How AI is Actually Affecting The Labor Market

Mon, 27 Oct 2025 14:17:00 -0000

In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strategists—those who can plan and execute—will dominate. The discussion covers McKinsey’s internal AI adoption, enterprise productivity data, AGI timelines, and the dangers of “AI slop” flooding workplaces. You’ll learn how AI drives profit without mass layoffs, where it truly adds ROI in marketing, and how to adapt to stay ahead.

TIMESTAMPS

(00:00) AI is reshaping jobs

(02:30) The diamond-shaped workforce

(08:10) The AI bubble and funding trends

(12:00) McKinsey’s internal AI use

(18:30) The AI slop problem and leader playbook

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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The Right Way to Speak at Conferences

Thu, 23 Oct 2025 13:00:00 -0000

In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, and why building relationships matters more than just delivering a speech. Plus, they discuss how top SEO influencers approach community, and unpack their enterprise content strategies, showing that listening to customers drives real results.

TIMESTAMPS

(00:00) The right way to speak at conferences

(04:00) Why post-talk networking is crucial for impact

(08:00) Lessons from top SEO influencers and YouTube strategy

(14:00) Building a data-driven content team

(18:00) Navigating slow lead periods in agency life

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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75,000 Person Agency is Doomed

Wed, 22 Oct 2025 13:00:00 -0000

In this episode, Eric and Neil discuss why the penalty for "average" has never been more severe and how leveraging AI can dramatically increase efficiency and margins. They share firsthand hiring insights from agency giants, reveal lead and MQL trends, and explain why only 1% of companies truly benefit from AI. Plus, they debate the real impact of AI on agency growth, value-based pricing, and what it takes to close bigger B2B contracts. Tune in for hard data, actionable takeaways, and advice for adapting your skills in the changing landscape.

TIMESTAMPS

(00:00) Why “average” is getting penalized in the AI era

(08:40) Lead and MQL trends: what the downturn means

(18:15) Agency giants on adapting (or failing) with AI

(28:50) Does AI actually drive more revenue for agencies?

(41:30) Rethinking value-based pricing in B2B contracts

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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7 unorthodox things we'd do with our marketing, if we had to go back in time

Tue, 21 Oct 2025 13:00:00 -0000

In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer partnerships, and podcasts can significantly impact growth. Plus, hear about the opportunities they missed—and how you can avoid the same mistakes.

TIMESTAMPS

(00:00) What we wish we’d doubled down on in 2024

(06:30) The outbound process: gift cards, subdomains, and deliverability

(14:00) Messaging mistakes and shifting to search everywhere optimization

(20:00) Influence partners, paid speaking, and why collaboration matters

(27:00) Why missed opportunities fuel next year’s marketing strategy

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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GEO, SEO, AI SEO, AEO… Which One Will Win?

Mon, 20 Oct 2025 13:00:00 -0000

In this episode, Eric and Neil debate the future of SEO terminology, covering GEO, AI SEO, AEO, and Search Everywhere Optimization. They reveal why client language trumps industry jargon, unpack insights from recent conferences, and share the real drivers of visibility across platforms like YouTube, Reddit, and Google. Hear lessons on adapting to client needs, optimizing for relevance, and why wasting marketing budgets on the wrong audiences is a costly mistake.

TIMESTAMPS

(00:00) GEO vs. AEO vs. AI SEO: why client language wins

(06:30) How platforms like YouTube and Reddit define search relevance

(13:00) Lessons from failing and succeeding with podcasts

(19:20) Why pointless billboards are a money pit

(25:00) The challenge of driving change in large organizations

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

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Legendary NFL Owner to Coach — Nobody Cares

Thu, 16 Oct 2025 13:00:00 -0000

In this episode, Eric and Neil dive into the intersection of high-performance leadership and AI-driven marketing. They unpack the “Nobody cares, just coach” mindset, how elite teams bring solutions not complaints, and why systems should evolve like an F1 pit crew. The duo also explore lower middle market private equity lessons, AI-powered SDRs, and how AEO and AI agents are redefining SEO careers. This is a practical playbook for agency owners, marketers, and operators who lead through change.

Key Takeaways

● Leadership mantra: nobody cares, just execute
● AEO and AI SEO demand rapid adaptation
● A-players + AI outperform average teams

Timestamps

(00:00) Nobody cares—just do the job
(03:40) F1 pit crew systems and team upgrades
(08:30) PE time horizons and owner decisions
(12:30) AI SDRs vs human SDRs
(13:40) AEO and AI SEO evolution

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

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A Moat Is Not A Noun. It's A Verb.

Wed, 15 Oct 2025 13:00:00 -0000

In this episode, Neil and Eric unpack how speed, brand, and switching costs form modern startup moats in an era where insights depreciate fast. Drawing from Garry Tan’s “moat is a verb” concept and real-world case studies, they explain how execution speed compounds advantage, why AI shifts moat dynamics, and how founders can turn speed into durable defensibility through process power, brand, and network effects.

Key takeaways

• Speed is a moat when insights fade fast
• Brand and switching costs still compound
• Execution speed amplifies defensibility

TIMESTAMPS
(00:00) Moats explained and Buffett context
(01:50) Depreciating insights in AI
(04:55) Brand moat debate and switching costs
(07:20) Microsoft Teams case study
(16:56) Global expansion lessons and wrap

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

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Bezos' One Profound Insight That Made Amazon a Trillion Dollar Company

Tue, 14 Oct 2025 13:00:00 -0000

In this episode, Neil and Eric unpack Jeff Bezos’s $1 trillion “release the work” framework—how pacing ideas boosts throughput and prevents team overload. They dive into Bezos’s barrels-and-ammo model, smart acquisition filters, rapid due-diligence questions, and BATNA negotiation tactics. Plus, insights on AI shopping surfacing indie brands, the ChatGPT apps opportunity, and whether Google or Microsoft is the Berkshire of tech. A tactical guide for operators who want speed without chaos.

Key takeaways ● Bezos framework: pace ideas to cut WIP and raise output ● Smarter M&A: use BATNA and focused diligence ● Early AI movers capture distribution

TIMESTAMPS (00:00) Bezos $1T framework explained (01:15) Pacing ideas and backlog management (04:43) When acquisitions become distractions (07:59) BATNA and diligence checklist (08:54) AI shopping + ChatGPT app opportunities (15:41) Google vs. Microsoft as Berkshire debate

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

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Why hire people and get out of their way is BS Business Advice

Mon, 13 Oct 2025 13:00:00 -0000

In this episode, Eric and Neil unpack skip-level leadership and when founders should step in versus step back. They explore “focused involvement” as a leadership edge, compare international expansion with acquisitions, and dive into how chaos tolerance and incentives shape culture. The duo also discuss Amazon’s hit-rate mindset, micro-ops wins, and how to balance control with growth across teams.

Key takeaways
● Focused involvement beats hands-off leadership
● Use skip-levels for truth and speed
● Reward competence with aligned incentives

TIMESTAMPS
(00:00) Founder skip-level question
(02:50) Hands-on where it matters
(04:37) International expansion vs M&A
(11:00) Amazon hit-rate mindset
(16:46) Incentives and culture fit

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

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Why Corporate Jobs Are Quietly Collapsing

Thu, 09 Oct 2025 13:21:00 -0000

In this episode, Eric and Neil unpack the death of the corporate job and the hidden economy of nonsense. They discuss how corporate bloat, AI automation, and shifting job data reveal the end of traditional roles — and what that means for modern marketers. The duo explores AI-powered agentic workflows, smart micromanagement, burnout myths, and how founders can scale without losing momentum. Plus, why “riches in niches” often stalls growth and how to build compounding products that win long-term.

Key takeaways
● Lean operators thrive as AI reshapes corporate work
● Agentic AI tools outperform slide decks and theory
● Micromanage risk, not weaknesses

TIMESTAMPS
(00:00) Death of the corporate job
(01:36) Corporate bloat and doc culture
(02:37) What ADP’s job data signals
(03:37) Agencies vs. AI agents
(06:18) Micromanagement as a tool

LEARN MORE ABOUT THE HOSTS
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

How To Get B2B Attribution Right The Easy Way

Wed, 08 Oct 2025 13:00:00 -0000

In this episode, Eric and Neil discuss proven B2B attribution strategies, highlighting why the obsession with perfect multi-touch tracking misses the bigger picture. They explain the benefits of blended CAC, layering conversion pixels, UTM tracking, and the value (and limits) of “How did you hear about us” forms. Also covered are surprising traffic insights around ChatGPT referrals, lessons from HubSpot Inbound 2024, and why simplifying talks beats technical deep-dives. Finally, they reflect on wealth, personal fulfillment, and how the definition of luxury shifts as your career evolves.

TIMESTAMPS

(00:00) Realities of B2B marketing attribution

(05:00) Is ChatGPT a real traffic driver or hype?

(10:00) HubSpot event lessons: simplification beats technical depth

(15:00) The shifting meaning of luxury and wealth for entrepreneurs

(20:00) Why money matters, but relationships matter more

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

Visible: 0% - 100%

Is AI in a Bubble Right Now?

Tue, 07 Oct 2025 13:00:00 -0000

In this episode, Eric and Neil dive into the current state of the AI market, debating whether AI—and especially AI stocks—are in a bubble or represent lasting value. They analyze major players like Nvidia, explore the hype vs. substance in AI startups, and discuss how real revenue and fundamental adoption differentiate lasting winners. The conversation also covers shifting dynamics in SEO, the influence of Reddit on AI training data, and why proper attribution in marketing is harder than ever for brands and investors alike.

TIMESTAMPS

(00:00) Are AI stocks in a bubble? Nvidia, valuations, and market comparisons

(07:30) Hype vs. lasting value: How to spot AI companies with real staying power

(13:45) Venture investing, early-stage wins, and new challenges for angels

(20:00) The Reddit effect: LLM training, SEO hacks, and content quality concerns

(26:15) Attribution woes: Why tracking SEO ROI is harder than ever

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

AI Is Making You Dumber (study)

Tue, 07 Oct 2025 02:01:00 -0000

In this episode, Neil and Eric tackle whether AI is making us dumber and what that means for the next generation of marketers. They discuss falling literacy and math scores, why kids need strong critical thinking before using AI, and how agentic workflows change marketing team structures. You’ll hear practical insights on balancing AI and human creativity, plus why real traction and case studies still win clients in an AI-driven world.

Timestamps
(00:00) Is AI making us dumber?
(01:00) Reading and math scores in decline
(03:00) Building intelligence before using AI
(07:00) Agentic workflows and marketing headcount
(10:00) Real-world ROI: case studies, tools, and team balance

🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

AI Companies Are Taking a Lot of The Good Marketers

Thu, 02 Oct 2025 13:00:00 -0000

In this episode, Eric and Neil talk about how AI companies are outbidding everyone for elite marketers, why many would join an AI rocket ship if starting today, and the reality of 996 work cultures. They debate “hire fast, fire fast,” share real exec hit rates and expectation-setting, and double down on why sales follow-up beats first-touch wins. They also cover AI-powered outbound (doing work upfront to earn meetings), an AI artist’s $3M record deal, AI podcast farms flooding feeds, and why human connection and events will matter even more amid the AI content surge.

TIMESTAMPS

(00:00) AI companies scooping top marketers & comp packages
(02:00) Lindy, 996 expectations, and why AI roles are irresistible
(03:50) Hire fast, fire fast? Real exec success rates & culture fit
(10:54) Follow-up > first touch: email cadence, value-first outbound
(15:00) AI artist $3M deal, podcast farms, and why human connection wins

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES (dont change)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

Why Framing Is Everything

Wed, 01 Oct 2025 13:00:00 -0000

In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consistent brand building compounds most after 10 years, share lessons from Single Grain’s reset, and explore how SEO, referrals, and content mix evolve over time. Plus, they highlight tools, strategies, and the long-term mindset marketers need for lasting results.

TIMESTAMPS

(00:00) Framing effect explained (03:00) Decoy pricing case studies (05:01) Single Grain reset story (08:01) SEO and referrals mix (10:27) Why marketing compounds after 10 years

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

Google AI Mode is About to Get More Popular

Tue, 30 Sep 2025 13:00:00 -0000

In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Google’s gen video/image capabilities, debate the “free subsidized by ads” model, and analyze YouTube’s latest updates: TV-style ad swaps, title tests, AI Inspirations, collabs, dubbing, and creator discovery. They also reveal why topic choice beats flashy hooks, share a multilingual trend-mining workflow, explore agent tooling, and spotlight Carrot.ai.

TIMESTAMPS

(00:00) Google AI Mode, Chrome rollout, and the ads flywheel (02:45) Google’s gen video/image edge and “free” strategy (05:45) Big YouTube changes: ad swaps, title tests, Inspirations, collabs (10:50) Topic vs. hook, dubbing and global growth (15:40) Agents + trend mining playbook; sponsor: Carrot.ai

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Elon Musk's 'Daddy's Home' Insane Work Schedule

Mon, 29 Sep 2025 13:00:00 -0000

In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA method for ruthless prioritization, why relationships saved Tesla and SpaceX, and how barrels, drivers, and pushers define execution and leadership under pressure.

TIMESTAMPS
(00:00) Elon’s “Daddy is home” schedule
(03:40) Relationships that saved Tesla/SpaceX
(06:00) Musk’s DESA operating method
(08:55) Barrels, drivers, pushers explained
(16:45) Leadership from near-death moments

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

AI has changed SEO forever (SEO vs GEO)

Thu, 25 Sep 2025 13:00:00 -0000

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, and tightening your NAP for dual visibility. They also unpack why most teams fail to see AI ROI, how MCP-driven workflows change that, and Peter Thiel’s timeless monopoly playbook: start small, scale right, and partner instead of disrupt. Actionable strategies, no fluff—built for AI Overviews and Google alike.

Key takeaways

Co-citations + FAQs boost AI citations
Summaries, NAP, subtopics win dual visibility
MCP workflows drive real AI ROI

TIMESTAMPS
(00:00) Google rankings vs AI citations explained

(03:00) Why most teams miss AI ROI + MCP basics
(07:00) Fortune 500’s low AI bar and agency playbooks
(13:00) Enterprise RFPs, podcast ROI, and leverage coaching
(15:00) Peter Thiel’s monopoly playbook: start small, scale right

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

Marketing Agencies Are Feeling an Artificial Uptick in Business

Wed, 24 Sep 2025 13:00:00 -0000

Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and LinkedIn’s SEO surge.

Key takeaways

Agency deals: Buy assets, check contracts, cross-sell, and use AI.

Growth reality: Upticks are old deals; fix ops and hiring to grow.

Winning edge: Small gains add up—stay steady and market with flair.

TIMESTAMPS

00:00 Agencies Are Struggling—M&A Conversations Heat Up

(01:16) B2B+B2C Synergy: Community, Creators & AI Leverage

(03:58) From Skepticism to Deal Diligence: How It Starts

(04:13) Buying Agencies: Asset Deals & Contract Traps

(04:46) Fast Filters: Not Every Intro Deserves a Call

(05:40) Artificial Revenue Spikes from Delayed Deals

(06:43) Growth via New Logos vs Operational Unblocking

(08:19) Macro View: Why the Economy Still Feels Weak

(08:41) Brand Safety Gone Wrong: Public Backlash Case

(12:10) Sponsor Note: NP Digital + Growth Tools

(12:29) Federer’s 54% Rule: Winning with Marginal Gains

(15:07) Djokovic on Composure: Your Brand = Your Temperament

(15:55) Cowboys Case Study: Spectacle as Strategy

(20:41) Promo DNA: Jerry Jones Learned from Grocery Hype

(21:00) LinkedIn SEO Surge, ChatGPT Referrals Drop

(21:45) Final Takeaways & Wrap

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

This is 100x Better Than Netflix

Tue, 23 Sep 2025 13:00:00 -0000

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance philosophy with action. They break down “bet-the-fund” venture capital moments (Andreessen Horowitz, Sequoia, GV, Founders Fund, etc.) and explain how LP co-invest sidecars work. The conversation then shifts to recession odds vs. stock market crash probability, Buffett-style investing and Berkshire’s record cash, and why fundamentals matter more than headlines. Finally, they cover new data showing ChatGPT’s traffic referrals decelerating versus Google, and how that shapes SEO strategy—more bottom-of-funnel, revenue-focused content, especially for enterprise B2B. Not financial advice. Key takeaways Action beats consumption: books and podcasts are useful, but skills compound in the trenches. Use philosophy to stay grounded, then execute. Concentrated bets win: top VCs sometimes allocate 15–70% to a single conviction play; founders should also swing when the odds are in their favor and understand LP co-invest dynamics. SEO reality check: Google still dwarfs AI referral traffic. Prioritize bottom-of-funnel content and measure by revenue/conversions, not month-to-month traffic swings. TIMESTAMPS

(00:00) Business vs Netflix: Entrepreneurship as a Game
(01:58) Book Trap: Why Reading Might Keep You Broke
(02:29) Execution Beats Theory: Tennis & BJJ Analogy
(04:31) Stoicism in Business: Lessons from Marcus Aurelius
(05:03) B2B ABM Tactics: Personalized Ads + Landing Pages
(05:33) VC Risk Bets: Skype, Stripe, Uber, Cognition & More
(07:05) Behind the Scenes: LP Co-Investments & Sidecars
(08:35) Will a Recession Hit? Crash Probabilities Unpacked
(09:20) Buffett-Style Investing: Valuations & P/E in 2025
(11:31) Berkshire’s Record Cash While Markets Peak
(12:09) Tech vs Non-Tech: Target's Tough Lesson
(13:35) ChatGPT vs Google: AI Traffic Trends from Ahrefs
(14:36) Traffic ≠ Conversions: The Shift to Revenue Metrics
(15:02) Bottom-of-Funnel Is Back: MoM Traffic ≠ Value
(15:26) Enterprise GTM Shift: Attribution & RFPs Rewired
(16:20) Blog Leads in Decline: What Works Now
(16:47) High-Stakes Deals: Final Thoughts & Takeaways ABOUT THE CHANNEL Welcome to Marketing School, a top business podcast with 61 million downloads! Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Hosted by: Eric Siu (Founder of Leveling Up & Single Grain) Neil Patel (Co-founder of Neil Patel Digital, named a Top 10 Marketer by Forbes) 👉 Learn more about the hosts: Leveling Up with Eric Siu: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Other Free Resources from Eric & Neil Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Don’t forget to SUBSCRIBE for daily marketing insights! OTHER FREE RESOURCES FROM ERIC AND NEIL👇 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ DON'T FORGET TO SUBSCRIBE :)

ChatGPT vs Gemini | The Empire Strikes Back

Mon, 22 Sep 2025 13:00:00 -0000

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire

ChatGPT vs Gemini: who’s really winning the AI race? In this episode, we break down Google Trends data, why Gemini’s “Nano Banana” launch spiked usage, and why Google’s massive distribution still gets held back by weak product marketing. We compare launch playbooks (Google vs OpenAI vs Apple), dig into a new study showing only 62% overlap between Google rankings and ChatGPT visibility, and share how marketers should think about AI adoption: know enough to be dangerous, then hire specialists. Plus, a quick detour on iPhone choices, phone hygiene, and Steve Wozniak’s take on happiness vs wealth.

Key takeaways

Gemini’s surge shows distribution + a great model matters—but consistent, Apple-style product marketing is the missing piece.
SEO ≠ “GEO”: only ~62% overlap between Google rankings and ChatGPT visibility; 95% of ChatGPT users still visit Google, but only 14% of Google users visit ChatGPT.
For operators: play enough with new AI tools to scope opportunities, then hire experts to build agentic workflows and ship.

TIMESTAMPS (00:00) ChatGPT vs Gemini Showdown (00:42) Gemini Spike: The “Nano Banana” Effect (01:35) Can Google Win the AI War? (02:20) Google's Messaging Flaw Exposed (03:05) Apple’s One-Message Launch Strategy (03:55) iPhone Chat: Air vs Pro Battery Showdown (05:55) Phone Hygiene: Wipes vs UV, ChatGPT Verdict (07:15) Steve Wozniak on Happiness vs Wealth (08:35) Money, Love & the “Enough” Mindset (10:10) Relational Wealth by Life Stage (12:15) Family Views on Work, Stress & Balance (15:00) SEO ≠ GEO: 62% Overlap Explained (16:30) OpenAI Hype vs Google Features (17:25) Why Google Struggles With Product Marketing (18:10) AI Tool Depth: Strategy for Busy Leaders

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, a top business podcast with 61 million downloads! Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Hosted by: Eric Siu (Founder of Leveling Up & Single Grain) Neil Patel (Co-founder of Neil Patel Digital, named a Top 10 Marketer by Forbes) 👉 Learn more about the hosts: Leveling Up with Eric Siu: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Other Free Resources from Eric & Neil Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Don’t forget to SUBSCRIBE for daily marketing insights! OTHER FREE RESOURCES FROM ERIC AND NEIL👇 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ DON'T FORGET TO SUBSCRIBE :)

GEO is not different than SEO. BUT…

Thu, 18 Sep 2025 13:00:00 -0000

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability.

(00:00) The future of SEO: GEO, AEO, and LLMO explained (05:00) Why brand mentions, Reddit marketing, and YouTube strategy drive rankings (10:00) SEO hacks, parasite strategies, and Google’s shifting role (15:00) Reddit optimization tips and the dangers of AI-generated content (20:00) Business lessons from MrBeast and Cursor: revenue vs. profitability

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out:

Eric’s YouTube: Leveling Up with Eric Siu
Neil’s YouTube: Neil Patel

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X: @neilpatel, @ericosiu
Instagram: @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

What to Do If Someone Copies Your Product?

Wed, 17 Sep 2025 13:00:00 -0000

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with proven growth. They also touch on work-life balance, employee wellbeing, and close with insights into financial trends and major tech performance.

TIME-STAMPED SHOW NOTES

(00:00) Competitive Landscape and Market Positioning (07:03) Hiring Strategies for Success (11:54) Work-Life Balance and Employee Wellbeing (15:00) Financial Insights and Market Trends

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:
Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

How to Win Big Enterprise Logos

Tue, 16 Sep 2025 13:00:00 -0000

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads, and why in-person interactions and events are key to building credibility and driving business growth.

TIME-STAMPED SHOW NOTES

(00:00) Winning Big Enterprise Logos

(09:09) The Importance of Relationships in Business

(12:06) In-Person Connections and Networking

(14:45) Leveraging Events for Business Growth

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

AI Doesn't Drive Revenue Today!

Mon, 15 Sep 2025 13:00:00 -0000

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI-driven outcomes. They stress the need to push AI experiments into production and spread AI fluency across organizations. The conversation also touches on major corporate layoffs linked to AI adoption, the weakening job market, and the broader economic implications of interest rate changes.

TIME-STAMPED SHOW NOTES

(00:00) AI in Marketing: Usage vs. Real ROI

(07:28) Corporate Layoffs and AI’s Role in Job Cuts

(14:54) Weakening Job Market and Interest Rate Implications

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China

Thu, 11 Sep 2025 13:00:00 -0000

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China. They highlight Xiaomi’s customer development strategies, the importance of learning from both large and small competitors, and insights from the Chinese market, including real estate dynamics.

TIME-STAMPED SHOW NOTES

(00:00) The Controversial Hat Incident at the US Open

(03:00) Visionary Communication: Lessons from Elon Musk

(06:01) The Rise of Pop Mart and the Chinese Toy Market

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation

Wed, 10 Sep 2025 13:00:00 -0000

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and socialism, pointing to the strengths of capitalism, and close by discussing how different content formats can shape audience engagement.

TIME-STAMPED SHOW NOTES

(00:00) Agency Growth and Revenue Trends

(09:03) The Impact of Outbound Marketing

(18:38) Capitalism vs. Socialism: A Broader Perspective

(21:36) Content Formats and Audience Engagement

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout

Tue, 09 Sep 2025 13:00:00 -0000

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of platforms like Reddit and YouTube for engagement, the role of AI in strategy, and the importance of addressing burnout by focusing on motivation and small wins.

TIME-STAMPED SHOW NOTES

(00:00) The Evolution of Content Creation

(02:47) Navigating SEO in the Age of AI

(05:51) Understanding User Intent and Community Engagement

(09:04) The Role of AI in Marketing and Content Strategy

(11:58) Burnout and Motivation in the Workplace

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

AI Is Killing Junior Jobs, Here’s What’s Replacing Them

Mon, 08 Sep 2025 13:00:00 -0000

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting through upskilling, while also stressing how education and personalized learning will play a key role in preparing future workers.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of AI on Hiring Trends

(02:50) The Shift in Job Roles and Responsibilities

(05:56) The Future of Work: AI vs. Human Roles

(08:57) Education and Its Role in Career Success

(11:56) The Evolution of Learning: Personalized Education

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage

Thu, 04 Sep 2025 13:00:00 -0000

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore YouTube’s Gemini AI updates and why managing talent with a focus on revenue and training matters more than ever.

TIME-STAMPED SHOW NOTES

(00:00) Elon Musk vs. Mark Zuckerberg: The AI Engineer Exodus

(03:01) The Harsh Realities of Angel Investing

(05:57) Navigating the AI Landscape in Organizations

(08:55) The Future of YouTube: Gemini AI's Impact

(11:38) Hiring and Managing Talent in the Digital Age

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$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K

Wed, 03 Sep 2025 13:00:00 -0000

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also explore how to evaluate investment opportunities, avoid shiny object distractions, and the future of AI in driving social shopping.

TIME-STAMPED SHOW NOTES

(00:00) Tricking the Algorithm for Virality

(02:19) The Rise of Young Entrepreneurs

(05:13) The Importance of Focus in Business

(09:43) Evaluating Investment Opportunities

(12:26) Recognizing Shiny Objects in Business

(16:02) The Science of Content Virality

(20:37) The Future of AI and Social Shopping

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AI for Agencies, Content From CEOs... What’s Actually Worth Doing?

Tue, 02 Sep 2025 13:00:00 -0000

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also highlight why executives need to create content that speaks directly to their ideal audience and leverage personal experiences to build trust and engagement.

TIME-STAMPED SHOW NOTES

(00:00) Venture Capital Insights on AI Automation

(03:01) Relationships in Business Success

(05:44) Executive Content Creation and Strategy

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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How We Maximize Conference ROI and the Truth About Google vs. ChatGPT

Mon, 01 Sep 2025 14:20:00 -0000

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshaping user intent.

TIME-STAMPED SHOW NOTES

(00:00) Preparing for HubSpot's Inbound Conference

(02:59) Maximizing ROI from Conferences

(05:58) Networking Strategies with LinkedIn

(08:50) The Evolution of Search: ChatGPT vs Google

(11:43) Deep Research and User Intent in AI

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?

Thu, 28 Aug 2025 13:00:00 -0000

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead.

TIME-STAMPED SHOW NOTES

(00:00) Understanding ChatGPT's Ranking Model

(03:08) The Importance of Freshness in Content

(05:51) AI as a New Distribution Channel

(09:11) Traffic vs. Revenue: The Real Metrics

(11:51) The Role of AI in Recruitment and Hiring Practices

To suggest a topic, go to https://www.marketingschool.io.

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How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack

Wed, 27 Aug 2025 13:00:00 -0000

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platforms like ChatGPT and Reddit, while also exploring effective content creation through YouTube and webinars to drive engagement and leads.

TIME-STAMPED SHOW NOTES

(00:00) The Evolution of SEO Strategies

(02:13) Understanding Traffic Fluctuations

(03:29) The Importance of an Omnichannel Approach

(05:13) Content Creation and Marketing Strategies

(08:56) The Role of Quality in Content Creation

(10:03) Leveraging YouTube for Engagement

(11:50) Webinar Strategies for Lead Generation

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?

Tue, 26 Aug 2025 13:00:00 -0000

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Popularity in Marketing

(03:39) Brand Evolution and Market Positioning

(07:17) The Risks of Expanding Product Lines

(11:05) Investor Pressure and Business Growth

(15:32) The Challenge of Staying Relevant

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Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers

Mon, 25 Aug 2025 13:35:00 -0000

In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down Alex Hormozi’s successful webinar, emphasizing the importance of smart positioning in today’s economy.

TIME-STAMPED SHOW NOTES

(00:39) Interest Rates and Marketing Dynamics

(06:04) Shifts in Advertising Budgets

(16:16) Critique of Course Selling in Entrepreneurship

(22:58) Analyzing Alex Hormozi's Webinar Success

To suggest a topic, go to https://www.marketingschool.io.

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AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag

Thu, 21 Aug 2025 13:00:00 -0000

In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS valuations, the challenges agencies face in today’s market, rising marketing costs, and how AI disruption is influencing company performance.

TIME-STAMPED SHOW NOTES

(00:00) The Future of Work and Technology

(02:50) Gaming and Education: A New Approach

(05:42) Healthcare and the Role of Doctors

(09:02) SaaS Valuations and Market Trends

(11:58) The Agency Landscape and Job Market

(14:42) Marketing Costs and Economic Conditions

(17:33) AI Disruption and Company Performance

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift

Wed, 20 Aug 2025 14:50:00 -0000

In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media company, the role of CEO branding, differences between LinkedIn and X, and how AI is reshaping work expectations.

TIME-STAMPED SHOW NOTES

(00:00) The Importance of Personal Branding

(03:00) Building a Media Company Today

(05:34) Distribution vs. Personal Brand

(08:51) The Role of CEO Branding

(11:47) Social Media Dynamics: LinkedIn vs. X

(14:46) AI's Impact on Work Expectations

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup

Tue, 19 Aug 2025 13:15:00 -0000

In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp as an example.

TIME-STAMPED SHOW NOTES

(00:00) The Value of Audience Influence

(02:52) Understanding Market Dynamics and Competition

(05:54) Performance-Based Deals: Pros and Cons

(08:46) The Evolution of SEO in the AI Era

(11:48) The Impact of Pricing on AI and Intelligence

(14:46) Execution Over Hype: The Case of Brex vs. Ramp

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)

Mon, 18 Aug 2025 13:00:00 -0000

In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. They also highlight the importance of recruitment, building strong teams, and leveraging relationships to drive business growth.

TIME-STAMPED SHOW NOTES

(00:00) Introduction and Context Setting

(02:56) The Power of Controversial Content

(05:57) The Role of Authenticity in Marketing

(08:58) The Importance of Multi-Channel Marketing

(12:14) Recruitment and Building a Strong Team

(14:54) Leveraging Relationships for Business Growth

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback

Thu, 14 Aug 2025 13:00:00 -0000

In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content. They cover website optimization, AI’s growing influence in marketing and business efficiency, and the need for strong customer development, ending with insights on how AI is reshaping SEO and consumer preferences.

TIME-STAMPED SHOW NOTES

(00:00) Influencer Marketing and Brand Partnerships

(02:54) Economic Indicators and Consumer Behavior

(06:06) The Importance of Ideation in Content Creation

(09:07) Website Optimization and Conversion Rate

(11:56) The Future of Marketing and AI Integration

(14:51) Customer Development and Market Understanding

(17:50) The Role of AI in Business Efficiency

(21:04) Traditional SEO vs. AI SEO

(23:57) Consumer Preferences in Automotive Marketing

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play

Wed, 13 Aug 2025 13:00:00 -0000

In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platforms like Snapchat and Pinterest. They emphasize the importance of aligning brand messaging with and deeply understanding the ideal customer for more effective marketing.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of FIMO Models on Sales

(02:58) Cultural Shifts in Marketing Strategies

(05:45) The Evolution of Advertising and Brand Messaging

(09:41) Leveraging Snapchat and Other Platforms for Marketing

(13:54) Understanding Your Ideal Customer in Marketing

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie

Tue, 12 Aug 2025 13:00:00 -0000

In this episode #3021, Eric Siu and Neil Patel discuss Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard work, and networking together shape business achievements.

TIME-STAMPED SHOW NOTES

(00:00) Air One's Marketing Genius

(02:59) OnlyFans Revenue Insights

(05:56) The Role of Entitlement in Success

(08:59) Luck vs. Hard Work in Business

(11:51) Networking and Opportunity

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich

Mon, 11 Aug 2025 14:30:00 -0000

In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They also highlight the balance between hard work, luck, and the networking opportunities that shape business outcomes.

TIME-STAMPED SHOW NOTES

(00:00) Erewhon's Marketing Genius

(02:59) OnlyFans Revenue Insights

(05:56) The Role of Entitlement in Success

(08:59) Luck vs. Hard Work in Business

(11:51) Networking and Opportunity

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Your ChatGPT Searches Were Temporarily Visible in Google Search Results

Thu, 07 Aug 2025 13:00:00 -0000

In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI content and the trade-offs between entrepreneurship and private equity control in business.

TIME-STAMPED SHOW NOTES

(00:00) ChatGPT and Data Privacy Concerns

(01:02) The Impact of AI on YouTube Revenue

(02:52) Content Creation Strategies for AI Videos

(05:59) Navigating Private Equity and Business Control

(11:48) Entrepreneurship vs. Private Equity Management

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Peer Groups Will Make You Rich (With A Caveat)

Wed, 06 Aug 2025 13:00:00 -0000

In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning, crypto and credit rewards, and cultural views on obesity—ending with thoughts on health, genetics, and lifestyle habits.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Peer Groups

(02:07) Intentional Networking for Growth

(04:07) The Importance of Learning Loops

(06:40) Crypto and Credit Card Points

(09:15) Cultural Perspectives on Obesity

(12:54) Genetics vs. Lifestyle Choices

(15:42) Conclusion and Reflections

To suggest a topic, go to https://www.marketingschool.io.

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Marketers MUST jump on Claude agents TODAY

Tue, 05 Aug 2025 13:00:00 -0000

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing trends, AI, and SEO strategies differ for startups and established brands—and why adapting to client needs is critical for success.

TIME-STAMPED SHOW NOTES

(00:00) Insights from the CMO Awards in Colombia

(06:21) Understanding Global Marketing Dynamics

(12:46) The Impact of Marketing Sensitivity and Trends

(17:38) SEO Strategies for Startups vs Established Companies

To suggest a topic, go to https://www.marketingschool.io.

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You Can't Be Rich Without Volatility

Mon, 04 Aug 2025 14:00:00 -0000

In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perception of agencies, and how AI is transforming marketing by increasing speed and efficiency.

TIME-STAMPED SHOW NOTES

(00:00) The Volatility of Wealth

(02:58) Risk and Reward in Business

(05:54) The Role of Debt in Business Growth

(08:56) Agency Status in the Business World

(11:53) The Shift in Marketing Dynamics

(15:00) AI's Impact on Marketing and Employment

(20:03) Leveraging AI for Marketing Efficiency

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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What Partnering Can Be a Better Form of Marketing?

Thu, 31 Jul 2025 13:00:00 -0000

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Partner Marketing

(04:34) Teaching vs. Doing in Leadership

(07:39) High-Stakes Podcast Sponsorships

(10:05) Viral Marketing and Ethical Boundaries

To suggest a topic, go to https://www.marketingschool.io.

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How to Produce Content at Scale With Podcasting, Content, and Webinars

Wed, 30 Jul 2025 13:00:00 -0000

In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons of personal branding, and reflect on the ideal level of fame in business while juggling family life, productivity, and recruiting top talent.

TIME-STAMPED SHOW NOTES

(00:00) Podcasting for Content at Scale

(01:15) Long-form Sessions for Short-form Clips

(03:09) Webinar Experiments and Lead Quality

(06:22) Webinar ROI and Promotion Strategy

(08:32) The Value of Revenue vs. Vanity Metrics

(10:03) Navigating Fame and Brand Impact

(12:06) Managing Fan Attention in Public

(13:45) Personal Brand ROI in Recruiting

(16:26) Turning Down Speaking Gigs and Brand Deals

(18:57) Teaching Humility Through Simplicity

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Elon vs. Zuck – $1B Compute vs. $1B Humans

Tue, 29 Jul 2025 13:00:00 -0000

In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving ranking factors, and how brand mentions, content depth, and consistency shape visibility in the AI era.

TIME-STAMPED SHOW NOTES

(00:00) Elon vs. Zuck: Compute vs. Talent

(01:30) Tesla’s Competitive Edge

(03:25) Why Elon Picks the Hard Way

(06:10) Buy vs. Build Debate

(08:45) ChatGPT’s Traffic Advantage

(09:50) SEO Is Evolving Fast

(11:00) Brand Mentions in AI Rankings

(12:30) What ChatGPT Considers Valuable

(14:10) How Podcasts Rank on LLMs

(16:00) Why Consistency Wins

To suggest a topic, go to https://www.marketingschool.io.

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Personalized LinkedIn Ads at Scale

Mon, 28 Jul 2025 13:00:00 -0000

In this episode #3012, Eric Siu and Neil Patel discuss how AI is changing the game for LinkedIn ads through personalization at scale. They also dive into lessons from a SaaS founder retreat and explore whether AI could disrupt platforms like WordPress.

TIME-STAMPED SHOW NOTES

(00:00) Personalizing LinkedIn Ads with AI

(03:06) ROI Results from Hyper-Personalized Ads

(04:17) De-anonymizing Website Visitors & Outreach Tools

(05:13) SaaS Founder Retreat Insights

(06:47) The GTM (Go-To-Market) Confusion in B2B SaaS

(08:40) Founders Want Community

(11:01) The Risk of Leverage in Business

(13:18) The Challenge of Focus vs. Opportunity

(15:30) Investor vs. Operator Mindsets

(16:34) Will AI Kill WordPress?

(20:09) WordPress vs. Lovable & AI Builders

(22:13) Leadership Challenges at WordPress

(23:56) HubSpot’s Legacy and OpenAI Connections

To suggest a topic, go to https://www.marketingschool.io.

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AI Will Not Replace Your Website, Cluely’s Hiring of 700 Clippers – Smart or Dumb?, 2% of Creatives Drive 53% of Ad Spend – Meta, When Marketing Yields a 98% Profit Margin on a Commodity

Thu, 24 Jul 2025 13:00:00 -0000

In this episode #3011, Eric Siu and Neil Patel discuss the future of websites in an AI-driven world and how clipping strategies can drive viral content. They explore the power of women in consumer spending, Google’s resurgence in advertising, and why generalists remain valuable in the age of AI. The conversation highlights that while AI shifts business, traditional strategies still matter.

TIME-STAMPED SHOW NOTES

(00:00) The Future of Websites in an AI-Driven World

(03:04) Clipping Strategies for Viral Content

(05:54) The Power of Women in Consumer Spending

(08:54) Google's Resurgence in Advertising

(11:53) The Importance of Generalists in the Age of AI

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I Hired a Cursor Coach, Why I’m Hitting My Entire TAM With 400K Emails

Wed, 23 Jul 2025 13:00:00 -0000

In this episode #3010, Eric Siu and Neil Patel discuss the rise of cursor coaching to boost coding efficiency and the use of AI to streamline business processes. They explore innovative email marketing strategies and emphasize the importance of content quality for audience engagement. The conversation also touches on how the YouTube algorithm drives video views over time.

TIME-STAMPED SHOW NOTES

(00:00) The Rise of Cursor Coaching

(02:49) Leveraging AI for Business Efficiency

(05:49) Innovative Email Marketing Strategies

(08:53) The Impact of Content Quality on Engagement

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Will Hardware Companies Turn Into Ad Companies? HP Is Launching an Ad Business With Laptop-Targeted Ads

Tue, 22 Jul 2025 13:00:00 -0000

In this episode #3009, Eric Siu and Neil Patel discuss the future of hardware companies shifting toward advertising and Apple's current innovation challenges. They explore how monetizing user data could shape the industry while examining the financial trade-offs between renting and owning property. The conversation also highlights why personal experiences and memories matter beyond financial decisions.

TIME-STAMPED SHOW NOTES

(00:00) The Future of Hardware and Advertising

(04:29) Apple's Innovation Dilemma

(09:32) Renting vs. Owning: A Financial Perspective

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The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Your Greatest Strength Is Also Your Weakness

Mon, 21 Jul 2025 13:00:00 -0000

In this episode #3008, Eric Siu and Neil Patel discuss the journey of launching a cookie business to illustrate marketing lessons and the importance of execution in business. They explore podcast advertising versus influencer marketing, raising capital, and navigating competition while balancing speed with detail. They also cover cutting costs strategically and leveraging partnerships for growth.

TIME-STAMPED SHOW NOTES

(00:00) The Cookie Business: A Sweet Start

(02:55) Marketing Lessons from Warm House Cookies

(05:43) The Evolution of Podcast Advertising

(08:48) Influencer Marketing vs. Podcast Ads

(11:50) The Importance of Execution in Business

(14:50) Raising Capital: The Double-Edged Sword

(17:43) Navigating Market Competition

(20:50) The Balance of Speed and Detail in Execution

(23:42) Cutting Costs and Making Strategic Decisions

(26:45) Leveraging Partnerships for Growth

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8,000 People vs. 1 Chatbot – Who Does It Better?

Thu, 17 Jul 2025 13:00:00 -0000

In this episode #3007, Eric Siu and Neil Patel discuss how AI is reshaping jobs and transforming marketing strategies. They explore the power of brand and distribution as moats, the rise of LLMO, and the use of controversial marketing and synthetic customer development to drive growth.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of AI on Employment

(02:26) The Changing Landscape of Marketing

(04:36) The Moat in Business: Brand vs. Distribution

(06:13) The Rise of LLMO and Content Strategies

(09:54) Controversial Marketing and Its Implications

(11:53) Synthetic Customer Development and Future Trends

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To Become Rich, Chase Pain

Wed, 16 Jul 2025 13:00:00 -0000

In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient children in comfortable environments and highlight why pushing for results in business matters.

TIME-STAMPED SHOW NOTES

(00:00) The Pain of Excellence

(10:13) Raising Resilient Children

(20:21) The Importance of Pushing for Results

To suggest a topic, go to https://www.marketingschool.io.

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Google Engineer Reveals the SEO Algorithm

Tue, 15 Jul 2025 13:00:00 -0000

In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business growth while tackling the challenges of misinformation in society. The episode underscores the need for transparency and clear communication in a noisy digital world.

TIME-STAMPED SHOW NOTES

(00:00) Understanding Google's Ranking Algorithm

(02:58) The Importance of Narrative in Organizations

(06:08) Controlling Corporate Narratives

(09:00) The Power of Storytelling in Business

(11:42) Misinformation and Its Impact on Society

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ChatGPT Quietly Switches From Bing to Google

Mon, 14 Jul 2025 17:30:00 -0000

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid regulations and bureaucracy while emphasizing the role of relationships, referrals, and trust in driving B2B success. The episode wraps with lessons on learning from failures and staying consistent in a changing landscape.

TIME-STAMPED SHOW NOTES

(00:00) The Shift from Bing to Google

(03:05) The Dynamics of the Microsoft-OpenAI Partnership

(05:57) Navigating Business Challenges During COVID

(09:08) The Evolution of Marketing Agencies

(12:03) The Impact of Bureaucracy on Agency Performance

(13:25) The Impact of Regulations on Innovation

(14:07) The Role of Relationships in Business Success

(17:07) The Importance of Referrals and Trust

(20:39) Learning from Failures and Consistency

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MrBeast's SaaS Decision - A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?

Thu, 10 Jul 2025 13:00:00 -0000

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover the challenges of monetizing AI content and the potential of hiring AI automation interns to boost workflow efficiency.

TIME-STAMPED SHOW NOTES

(00:00) MrBeast's ViewStats and AI Thumbnail Controversy

(02:43) Cloudflare's Pay-to-Play Model

(05:23) The Future of LLMs and SEO

(09:53) AI Content and Monetization Challenges

(12:31) AI Automation Interns and Workflow Efficiency

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The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE

Wed, 09 Jul 2025 13:00:00 -0000

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compare user behavior in AI mode versus classic search, highlight ChatGPT's dominance, and share insights on investment strategies in tech companies.

TIME-STAMPED SHOW NOTES

(00:00) The Collapse of Jaguar: A Marketing Misstep

(02:45) Understanding Core Audiences in Marketing

(06:06) Meta's Strategic Moves in AI Acquisition

(08:57) AI Mode vs. Classic Search: User Behavior Insights

(12:05) ChatGPT's Dominance in the AI Landscape

(15:03) Investment Strategies in Tech Companies

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Where Remote Work Fails

Tue, 08 Jul 2025 13:00:00 -0000

In this episode #3001, Eric Siu and Neil Patel discuss the challenges and benefits of remote work, the push for in-person collaboration to boost accountability, and how direct communication impacts team productivity. They also touch on optimizing processes for efficiency and share innovative marketing strategies used by brands like Michelin and Red Bull.

TIME-STAMPED SHOW NOTES

(00:00) The Importance of Talent Management

(03:05) The Consequences of Remote Work

(05:57) Communication Challenges in Remote Teams

(08:55) The Push for In-Person Collaboration

(11:46) Direct Communication and Accountability

(16:39) Optimizing Processes for Efficiency

(19:54) Innovative Marketing Strategies

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For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Alex Becker's Smart YouTube SaaS Strategy, What Is Spectacle Marketing?

Mon, 07 Jul 2025 13:00:00 -0000

In this episode #3000, Eric Siu and Neil Patel discuss how to leverage YouTube for business growth by focusing on content quality over flashy production. They explore the good and bad of spectacle marketing while analyzing creators like Alex Becker and Mr. Beast. The episode wraps with insights on the future of marketing and integrating AI to stay ahead.

TIME-STAMPED SHOW NOTES

(00:00) YouTube Strategies and Success Stories

(03:03) Content Creation and Video Production Insights

(05:57) Spectacle Marketing: The Good and the Bad

(11:56) The Future of Marketing and AI Integration

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Inside The Mind of a $500M Entrepreneur | Jess Mah

Fri, 04 Jul 2025 13:00:00 -0000

Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that got her there. And wait until you hear her take on why most people never get rich. Let’s dive in!

TIME-STAMPED SHOW NOTES

(00:00) Understanding Wealth and Mindset

(02:45) The Role of Networking in Success

(06:03) Navigating Business and Personal Growth

(08:49) Tax Strategies for Entrepreneurs

(11:59) The Pursuit of Ikigai and Personal Goals

(35:28) Defining Sona Genius

(36:47) Resource Allocation in Business

(38:29) Role Models and Entrepreneurial Paths

(39:54) The Importance of Focused Involvement

(41:48) Different Flavors of Entrepreneurs

(43:02) Innovative Marketing Strategies

(44:51) Team Structure and Operations

(46:46) Intentional Relationships

(47:37) Pursuit of Excellence: Kodawari vs. Kaizen

(49:34) Long-Term Business Building

(52:20) Embracing Pain in Business

(54:46) Cutting-Edge Science and Longevity

(56:39) Daily Habits and Learning Stacks

(58:57) Gold Diggers and Relationship Dynamics

(01:01:20) Spending Habits and Celebrating Wins

(01:05:55) AI Innovations and Future Trends

(01:07:20) Book Recommendations and Mindset Shifts

(01:09:44) Experiments in Dating and Life

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Do It or Don't, and Stop Wanting It

Thu, 03 Jul 2025 13:00:00 -0000

In episode #2999, Eric Siu and Neil Patel discuss the mindset behind taking action, the grit required to build a business, and how personal growth and priorities evolve over time. They share lessons from the early days of Single Grain, highlight the emotional toll of leadership, and talk about balancing ambition with family and purpose.

TIME-STAMPED SHOW NOTES

(00:00) Do It or Don’t: Taking Ownership

(02:42) The Reality of Startup Pressure

(06:34) Hard Lessons from Single Grain

(10:21) The Emotional Weight of Leadership

(13:17) Balancing Work, Family, and Purpose

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AI SEO Is a GRIFT

Wed, 02 Jul 2025 13:00:00 -0000

In episode #2998, Eric Siu and Neil Patel discuss how traditional SEO remains relevant despite AI advancements. They explore the evolution of content creation, the balance between competition and collaboration, and how seasonal trends affect agency revenue. The conversation underscores the importance of adaptability and maintaining human-focused strategies.

TIME-STAMPED SHOW NOTES

(00:00) The Evolution of SEO in the Age of AI

(04:15) Understanding the Role of Content Creation

(10:00) Navigating Competition and Collaboration in Marketing

(14:04) Seasonal Trends in Agency Revenue

To suggest a topic, go to https://www.marketingschool.io.

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How to Grow Your Revenue With Dinners & Live Events

Tue, 01 Jul 2025 13:00:00 -0000

In this episode #2997, Eric Siu and Neil Patel discuss how networking dinners and live events can drive revenue by building strong relationships in B2B. They share insights on curating the right guests, running events smoothly, and using personal connections for business growth. The episode wraps with thoughts on how AI is reshaping search engines and marketing strategy.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Dinners in B2B Networking

(13:36) Leveraging Live Events for Revenue Growth

(19:27) The Future of AI and Search Engines

To suggest a topic, go to https://www.marketingschool.io.

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How To Grow Your Revenue Using Dinners, Webinars, and Live Events

Mon, 30 Jun 2025 13:32:00 -0000

In this episode #2996, Eric Siu and Neil Patel discuss using events—especially webinars—as powerful tools for revenue growth and trust-building in B2B marketing. They highlight the importance of delivering timely content, nurturing long-term relationships, and leveraging tech to enhance webinar experiences. The episode also explores upcoming AI-driven features in Ubersuggest and the value of actionable data.

TIME-STAMPED SHOW NOTES

(00:00) Growing Revenues Through Events

(02:54) Webinars as Trust-Building Tools

(06:03) The Importance of Timely Content

(08:52) Long-Term Sales Cycles and Relationship Building

(11:51) Leveraging Technology for Webinars

(14:49) Future of Ubersuggest and AI Integration

To suggest a topic, go to https://www.marketingschool.io.

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The $100M Marketing Strategy In An AI World

Fri, 27 Jun 2025 13:00:00 -0000

In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business.

TIME-STAMPED SHOW NOTES

(00:00) The Journey of Acquisitions

(03:07) The Agency Business Model and Profit Multiples

(05:55) AI's Impact on Business and Daily Life

(08:49) The Evolution of Podcasting

(12:08) Cultural Perspectives and Parenting Styles

(14:52) Networking and Entrepreneurial Communities

(19:20) The Power of Long-Term Focus in Business

(20:45) Lessons from Successful Entrepreneurs

(21:51) Simplicity and Focus in Life and Business

(24:04) Attention Allocation: The Key to Success

(25:54) The Importance of Strategic Thinking

(27:40) Friendship Dynamics: Utility vs. Genuine Connections

(32:26) Changing Perspectives on Family and Success

(34:50) The Future of Education and Business Courses

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Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now

Thu, 26 Jun 2025 13:00:00 -0000

In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and authentic content. They reflect on balancing work with personal life, finding joy in small moments, and the need for constant growth in a changing world.

TIME-STAMPED SHOW NOTES

(00:00) Building vs. Buying: A Strategic Dilemma

(05:21) The Power of In-Person Connections

(09:59) Networking and Community: Quality Over Quantity

(11:16) Navigating Long Sales Cycles

(12:30) The Challenge of Content Creation

(14:52) The Dilemma of Authenticity in Content

(16:48) Finding Joy in Simple Moments

(19:00) The Importance of Weekly Epiphanies

(21:03) Embracing Change in a Rapidly Evolving World

To suggest a topic, go to https://www.marketingschool.io.

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Real World AI Use Cases We're Using

Wed, 25 Jun 2025 13:00:00 -0000

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role in health, business, productivity, marketing, and the future of SEO, sharing personal insights and practical tips along the way.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of AI on Brain Connectivity

(03:01) Personal Use of AI: Strategies and Insights

(05:55) Health and Fitness: AI as a Personal Coach

(08:56) Business Applications of AI: Enhancing Workflow

(11:49) Gamifying Productivity: AI in Daily Routines

(14:48) Optimizing Conversion Rates: AI's Role in Marketing

(17:55) The Future of SEO: Beyond Traditional Search

(24:48) Conclusion and Key Takeaways

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Advice We Gave To 20 Something Millionaires, Modern Founders Will Be Half Influencer Half Founder, Every Company Will Become Half Media Company Half The Original Business What Eric Learned From Disappearing

Tue, 24 Jun 2025 13:00:00 -0000

In this episode #2993, Eric and Neil discuss advice for young entrepreneurs, the role of AI in entrepreneurship, and leadership lessons learned from stepping back. They wrap up by analyzing how AI is impacting sales, marketing, and attribution challenges in a fast-changing landscape.

TIME-STAMPED SHOW NOTES

(00:00) Advice for Young Entrepreneurs

(04:58) The Role of AI in Entrepreneurship

(10:38) Leadership Lessons from Absence

(16:18) The Impact of AI on Sales and Marketing

To suggest a topic, go to https://www.marketingschool.io.

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Why AI SEO is BS, AI is actually making you STUPIDER

Mon, 23 Jun 2025 13:20:00 -0000

In this episode #2992, Eric Siu and Neil Patel discuss how AI SEO is mostly a rebrand of traditional SEO and stress the value of foundational knowledge. They also explore how heavy reliance on AI could impact cognitive abilities, especially in kids.

TIME-STAMPED SHOW NOTES

(00:00) The Reality of AI SEO

(09:41) The Impact of AI on Cognitive Abilities

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

Thu, 19 Jun 2025 13:00:00 -0000

In this episode #2991, Eric Siu and Neil Patel discuss how fresh content boosts inclusion in AI overviews and share simple strategies to optimize for it. They explore the growing quality of AI-generated content like VO3, classic sales tactics from The Ultimate Sales Machine, and the importance of creativity, timing, and standing out. They also touch on Google's simplified search results and the summer slowdown in marketing deals.

TIME-STAMPED SHOW NOTES

(00:00) Fresh content and AI overview optimization

(02:08) AI-generated content and VO3 examples

(04:49) Sales lessons from The Ultimate Sales Machine

(07:25) Standing out with creativity and timing

(09:51) Google simplifying search results

(12:45) Summer slowdown in marketing deals

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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If You're Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We're Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate

Wed, 18 Jun 2025 13:00:00 -0000

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influencer marketing, B2B CTV advertising, and the evolving role of branding and AI in strategy. The episode wraps with thoughts on how media shapes public perception and business decisions.

TIME-STAMPED SHOW NOTES

(00:00) The Importance of AI Adoption

(02:14) Optimism vs. Pessimism in Business

(05:52) Navigating Chaos in Business

(06:21) The Rise of Influencer Marketing

(10:01) B2B CTV Advertising Insights

(11:11) Branding and AI in Marketing

(17:01) Media Influence on Business and Society

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Reddit Uses AI To Translate Millions Of Pages And Google’s OK With It, How To Effectively Recruit Offshore Talent Using AI, What's More Important Than Business, What The Future Of SaaS Will Look Like

Tue, 17 Jun 2025 13:00:00 -0000

In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life balance, the value of relationships in business, and the growing trend toward one-click SaaS and marketing solutions.

TIME-STAMPED SHOW NOTES

(00:00) The Role of AI in Translation and Content Creation

(02:52) Recruiting and Leveraging AI for Talent Acquisition

(06:00) Work Ethic and Life Balance: A Personal Reflection

(11:55) The Importance of Relationships and Community

(15:58) The Future of SaaS and One-Click Marketing

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

Mon, 16 Jun 2025 13:00:00 -0000

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era.

TIME-STAMPED SHOW NOTES

(00:00) ChatGPT vs Google: Conversion Rates and User Behavior

(02:57) The Evolution of Search: AI Assistants and Analytics

(05:58) Cost Efficiency in AI: The Future of User Services

(08:56) AI Fluency in Organizations: Embracing Change

(11:58) Cultural Shifts: Adapting to AI in the Workplace

(18:11) Google's Workforce Changes: Buyouts and Future Directions

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand

Thu, 12 Jun 2025 13:00:00 -0000

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated content and the importance of valuing relationships over wealth.

TIME-STAMPED SHOW NOTES

(00:00) Navigating Summer Slumps in B2B Marketing

(04:21) Managing Multiple Offers Effectively

(06:17) Building Brand Through Authenticity

(11:34) The Emotional Impact of AI and Content Creation

(15:12) Valuing Relationships Over Wealth

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn't Do Online, We're Seeing Marketing Pick Up In Countries That Are Cutting Rates

Wed, 11 Jun 2025 13:00:00 -0000

In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing trends.

TIME-STAMPED SHOW NOTES

(00:00) AI in Advertising: Meta's Vision

(01:28) Challenges for Small Businesses Using AI

(04:04) The Future of Marketing: Human-AI Collaboration

(08:13) Elon Musk and Online Feuds

(12:24) Economic Predictions and Marketing Trends

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Famed Investor Asserts That AI Is Underhyped, How ChatGPT Connectors Are Changing The Game For Businesses

Tue, 10 Jun 2025 13:00:00 -0000

In this episode #2985, Eric Siu and Neil Patel discuss the rapid rise of AI adoption, major infrastructure investments, and the future of AI in marketing. They explore market valuations, the efficiency of OpenAI connectors, and the regulatory issues around data ownership in enterprise software.

TIME-STAMPED SHOW NOTES

(00:00) AI Adoption and Infrastructure Growth

(02:49) The Future of AI in Marketing

(05:51) Valuations and Market Dynamics

(08:51) OpenAI Connectors and Business Efficiency

(11:55) Regulatory Challenges and Data Ownership

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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How Losing Someone Can Completely Reshape You In Business, Chaos Is Always Present In Business. You Choose Who Absorbs It

Mon, 09 Jun 2025 13:00:00 -0000

In this episode #2984, Eric Siu and Neil Patel discuss how personal loss shapes leadership, highlighting the value of preparation, resilience, and hiring strong problem-solvers. They also explore how AI drives accountability and why tough times are often the best for making key hires.

TIME-STAMPED SHOW NOTES

(00:00) Navigating Loss and Business Transformation

(02:58) The Importance of Preparation in Business

(06:03) Chaos Management and Leadership

(08:51) Hiring for Resilience and Problem-Solving

(11:57) The Role of AI in Accountability and Growth

(14:50) Cultivating a Growth Mindset in Employees

(20:50) Hiring During Challenging Times

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Should You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube Shorts

Thu, 05 Jun 2025 13:00:00 -0000

In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the engagement value of negative headlines and explore innovations in commerce through tools like Google Lens and YouTube Shorts. The conversation underscores how adapting to feedback and technology can drive growth.

TIME-STAMPED SHOW NOTES

(00:00) Navigating Negative Feedback on Social Media

(02:57) The Evolution of Remote Work and Team Dynamics

(06:12) The Impact of AI on Workforce Structure

(08:58) Understanding Engagement: The Power of Negative Headlines

(11:55) Innovations in Commerce: Google Lens and YouTube Shorts

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO

Wed, 04 Jun 2025 13:00:00 -0000

In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shift in content marketing strategies driven by AI, stressing the need for original, value-driven content that resonates with the ideal customer. The conversation also highlights the importance of staying top of mind in business and the role of status in consumer behavior.

TIME-STAMPED SHOW NOTES

(00:00) Navigating Economic Challenges with a Positive Mindset

(03:36) Resilience in the Face of Adversity

(07:13) The Importance of Perspective and Value

(10:01) Adapting to Change in Business and Life

(11:01) The Shift in Content Marketing Strategies

(12:36) The Era of Original Content

(15:00) Adapting to the New Meta in Content Creation

(17:10) Creating Value-Driven Content

(19:08) Staying Top of Mind in Business

(21:40) The Influence of Status on Consumer Behavior

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads

Tue, 03 Jun 2025 13:00:00 -0000

In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive positive results. They highlight the role of AI in generating marketing qualified leads, the power of consistent follow-ups, and the value of authenticity and surrounding yourself with the right people. The conversation blends marketing insights with personal development advice.

TIME-STAMPED SHOW NOTES

(00:00) When Marketing Goes Wrong

(01:00) When Marketing Goes Right

(03:05) AI in Marketing Qualified Leads

(06:09) The Importance of Follow-Ups

(08:58) Choosing the Right Circle

(11:58) Embracing Authenticity

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right

Mon, 02 Jun 2025 13:30:00 -0000

In this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual business results. They explore the future of SEO, the importance of accountability in AI usage, and the need for consistent brand engagement. The conversation also emphasizes collaboration over competition in the agency space.

TIME-STAMPED SHOW NOTES

(00:00) The AI Dilemma in Marketing

(03:09) Understanding the Impact of AI on Business

(06:05) The Disconnect Between AI Usage and Business Results

(09:03) The Future of SEO in an AI-Driven World

(12:07) Navigating AI Hallucinations and Accountability

(14:52) Building Brand Awareness Through Consistent Engagement

(17:58) Collaboration Over Competition in the Agency Space

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Cool S**t We're Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We're Generating Pipeline In A Weird Economy

Thu, 29 May 2025 13:00:00 -0000

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the trade-offs between fame and anonymity in today’s digital world.

TIME-STAMPED SHOW NOTES

(00:00) Revolutionizing Advertising with AI

(02:55) The Evolution of Digital Marketing

(05:58) Changing Dynamics in the Workplace

(08:46) The Price of Fame vs. Anonymity

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?

Wed, 28 May 2025 13:00:00 -0000

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expectations, and the balance between fame and anonymity in the digital age.

TIME-STAMPED SHOW NOTES

(00:00) Revolutionizing Advertising with AI

(02:55) The Evolution of Digital Marketing

(05:58) Changing Dynamics in the Workplace

(08:46) The Price of Fame vs. Anonymity

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes

Tue, 27 May 2025 13:00:00 -0000

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role of personal branding, appearance, and the psychology of giving in business success.

TIME-STAMPED SHOW NOTES

(00:00) The Challenge of SEO Attribution

(03:12) The Evolution of Marketing and Business

(05:59) Navigating the New Digital Landscape

(09:10) The Impact of Personal Branding and Appearance

(11:58) The Psychology of Giving and Reciprocity

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Why I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)

Mon, 26 May 2025 13:00:00 -0000

In this episode #2977, Eric Siu and Neil Patel discuss Neil’s experience with a YouTube agency, emphasizing the importance of strong scripts and the challenges with communication. They share insights on managing video content, the shifting impact of SEO and AI, and adapting to changes in website traffic and attribution.

TIME-STAMPED SHOW NOTES

(00:00) The YouTube Agency Experience

(06:14) Lessons Learned from YouTube Management

(12:57) The Shift in SEO and AI Impact

(23:24) Navigating Website Traffic Changes and Attribution

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTube

Thu, 22 May 2025 13:00:00 -0000

In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and creative strategies.

TIME-STAMPED SHOW NOTES

(00:00) The Value of Standing One-on-Ones

(02:53) Marketing Strategies and Consumer Behavior

(05:53) Economic Insights and Business Performance

(08:55) Political Influences on Business

(12:00) Innovative Marketing Tactics

(15:01) YouTube Growth Strategies

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It's Not Replacing Jobs)

Wed, 21 May 2025 13:00:00 -0000

In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting to constant change.

TIME-STAMPED SHOW NOTES

(00:00) Tech Giants and Innovation Trends

(02:51) AI's Impact on Employment and Corporate Strategy

(05:53) AI in Marketing and Performance Management

(08:51) Management Styles and Company Culture

(12:03) The Future of Work and AI Integration.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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The One Trait That Determines If You'll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?

Tue, 20 May 2025 13:00:00 -0000

In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on how AI might shape personal brands.

TIME-STAMPED SHOW NOTES

(00:00) Resilience in Business Challenges

(02:51) Navigating Financial Strains and Investments

(06:14) Ethics and Long-Term Thinking in Business

(08:56) The Importance of Core Memories and Family

(11:58) Leveraging Technology for Legacy

(23:54) The Future of Personal Brands and AI

Prefer single topic episodes? Head over to our YouTube channel.

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AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI Prompts

Mon, 19 May 2025 13:00:00 -0000

In this episode #2973, Eric Siu and Neil Patel explore how AI is reshaping marketing, focusing on organizational changes, email strategies, and content creation. They talk about finding the right mix between using AI tools and keeping the human touch.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of AI on Marketing Organizations

(03:05) AI in Email Marketing and Lead Generation

(05:54) Human Element vs. AI in Content Creation

(08:52) The Future Workforce and AI Integration

(12:09) The Evolution of AI and Its Implications

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again

Thu, 15 May 2025 13:00:00 -0000

In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback, strong teams, and retention, while also exploring the evolution of content creation and lessons from business challenges.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Transparency in Marketing

(05:12) Building a Generational Business: Key Principles

(14:26) Navigating Challenges and Learning from Feedback

(17:55) The Evolution of Content Creation and Engagement

Prefer single topic episodes? Head over to our YouTube channel.

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How To Create Data Discipline In Your Organization, Why Freemium Doesn't Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create 'New Work' That Was Previously Impossible, Anti Elon Ad Backfires

Wed, 14 May 2025 13:00:00 -0000

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by increasing speed and efficiency, and examine the challenges of freemium models and surprising campaign outcomes.

TIME-STAMPED SHOW NOTES

(00:00) Cultivating a Data-Driven Culture

(07:02) The Importance of Data Relevance

(11:54) Adapting to Market Changes

(15:05) The Future of Marketing and AI

(19:52) Unexpected Marketing Outcomes

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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The Power Of Brand, Why I'm Shifting My Marketing Strategy To FREE Over Content Creation

Tue, 13 May 2025 13:00:00 -0000

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models for engagement, share thoughts on balancing work and family, and highlight innovative marketing strategies for growth.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of AI on Search Engines

(02:59) Natural Conversations and Content Creation

(05:49) Lead Generation Strategies and Revenue Insights

(08:50) Freemium Models and User Engagement

(12:03) Balancing Work and Family Life

(15:02) Innovative Marketing Strategies

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On Safari Has Dropped For The First Time In 22 Years Because..., Are SEOs F**cked?

Mon, 12 May 2025 13:00:00 -0000

In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of platform dominance. The episode also highlights Google’s challenges and the need for marketers to innovate and adapt.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of AI on Business Models

(02:54) Shifts in Search Behavior and Platform Dominance

(05:59) The Future of Search and Social Media Integration

(08:57) The Innovator's Dilemma and Google's Position

(12:12) Adapting to Change in Digital Marketing

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.

Thu, 08 May 2025 13:00:00 -0000

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward selling outcomes over software, the impact of AI on jobs, and the importance of lifelong learning over passive career paths.

Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) The New Startup Playbook

(01:06) Venture Capital: Necessity or Option?

(02:25) The Role of AI in Startups

(07:16) Selling Outcomes, Not Software

(09:25) The Impact of AI on Employment

(10:57) Embracing Change: Lifelong Learning vs. NPCs

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World

Wed, 07 May 2025 13:00:00 -0000

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight the value of authenticity in events, the impact of domain name investments, and the importance of AI, high agency, and distribution in driving success.

Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) Building Relationships for Success

(02:49) Marketing Secrets from a Private Summit

(06:01) The Reality of TikTok Advertising

(09:00) Lessons from Hosting a Private Summit

(12:04) The Importance of Authenticity in Events

(15:07) The Cost of a Domain Name

(17:48) The Rise of AI and High Agency

(20:48) Distribution as a Key to Success

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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60% Of Traditional Searches Don't End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air

Tue, 06 May 2025 13:00:00 -0000

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing channels, increasing conference revenue, and building lasting business relationships. The episode offers insights on adapting to today’s complex marketing landscape.

Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) The Shift to Zero Click Results

(02:07) The Importance of Branding in Marketing

(04:01) Mastering Marketing Channels

(05:49) Maximizing Revenue from Conferences

(14:46) Building Relationships for Long-Term Success

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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How Long It Really Takes To Win A Deal in 2025, Why You Have To Diversify Your Marketing, The 'One-Click' Future of Marketing, Is Black Hat Seo Back for AI?, Is GEO actually different from SEO?

Mon, 05 May 2025 13:00:00 -0000

In episode #2965, Eric Siu and Neil Patel discuss the intricacies of sales cycles, particularly in the context of conferences, emphasizing the importance of consistent follow-up. They explore how AI is shaping marketing trends, the promise of one-click marketing, and the risks of black hat SEO, stressing the value of long-term strategy. The episode concludes with insights on the evolving role of AI in search optimization.

Note: This episode is virtually recorded. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) Understanding Conference Sales Cycles

(02:58) The Importance of Follow-Up in Sales

(06:00) Navigating Marketing Trends and AI Impact

(09:05) The Future of One-Click Marketing

(12:04) Exploring Black Hat SEO and Long-Term Strategies

(20:06) The Evolution of Search and AI Optimization

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

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It Really Does Take 10 Years To Build A Brand, Are Most CEOs On A Rampage Right Now?, Shopify Is Making E-Commerce Sites A Relic?

Thu, 01 May 2025 13:00:00 -0000

In episode #2964, Eric Siu and Neil Patel discuss the value of events for networking, balancing work and family, and how CEOs adapt during tough times. They share travel experiences, reflect on leadership cycles, and explore the future of e-commerce and websites.

Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards.

TIME-STAMPED SHOW NOTES

(00:00) The Value of Free Events and Networking

(03:01) Balancing Work and Family Life

(06:04) Traveling and Personal Experiences

(09:02) CEO Mindset: Rampage and Efficiency

(12:02) Cycles of Strength and Weakness

(15:07) The Future of E-commerce and Websites

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

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Apple Rebrands Search Ads As Apple Ads, Why We are Integrating QR Codes In Our Marketing Content, Why Being CEO Is The Worst Job

Wed, 30 Apr 2025 13:00:00 -0000

In episode #2963, Eric Siu and Neil Patel discuss Apple's shift to ads, the effectiveness of QR codes, and the challenges CEOs face. They also cover navigating business challenges and the cyclical nature of business resilience.

Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards.

TIME-STAMPED SHOW NOTES

(00:00) Apple's Shift to Ads

(02:55) The Power of QR Codes in Marketing

(06:00) The Challenges of Being a CEO

(09:09) Navigating Business Challenges

(12:04) The Cycle of Business Resilience

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

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How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs

Tue, 29 Apr 2025 13:00:00 -0000

In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes and the need to combine human insight with AI to drive business efficiencies.

Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards.

TIME-STAMPED SHOW NOTES

(00:00) Buying Attention in the Digital Age

(03:26) The Evolution of Personal Branding

(11:22) AI: Overhyped or Underestimated?

(17:52) Driving Efficiencies with AI

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Everything Is Down - Here's How Our Businesses Are Being Impacted And What We Are Doing.. Why We Network With Our Competitors

Mon, 28 Apr 2025 13:00:00 -0000

In episode #2961, Eric Siu and Neil Patel highlight the power of networking, long-term relationships, and adapting to market changes. They also discuss tariffs, building support networks, and collaborating with competitors.

Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards.

TIME-STAMPED SHOW NOTES

(00:00) Networking Opportunities at Events

(02:48) The Importance of Long-Term Relationships

(06:12) Navigating Business Challenges

(09:03) Understanding Market Dynamics

(12:02) The Impact of Tariffs and Trade

(14:59) Building a Supportive Network

(18:07) Collaboration Over Competition

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

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Our Founder Mode Routines

Thu, 24 Apr 2025 13:00:00 -0000

In episode #2960, Eric Siu and Neil Patel break down their personal health routines inspired by athletes like LeBron James, covering longevity, sleep, nutrition, and fitness—emphasizing tailored strategies and accountability.

TIME-STAMPED SHOW NOTES

(00:00) LeBron James and Health Investments

(01:18) Personal Health Routines

(04:34) Longevity Protocols and Sleep

(08:03) Diet and Nutrition Strategies

(10:05) Exercise and Fitness Regimens

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Clickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands

Wed, 23 Apr 2025 13:00:00 -0000

In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception.

TIME-STAMPED SHOW NOTES

(00:00) The Shift from Clickbait to Quality Content

(02:57) The Importance of Retention and Sub Hooks

(05:47) Creating Authentic and Valuable Content

(09:07) Strategic Event Participation and Networking

(12:05) Rethinking Marketing Strategies and Customer Focus

(15:04) Consumer Behavior and Brand Perception

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

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Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B Network

Tue, 22 Apr 2025 13:00:00 -0000

In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Multiple Products in Marketing

(02:48) Navigating the Complexities of Global Sales

(06:05) The Future of SEO and AI Integration

(08:52) Building a Billion Dollar Network

(11:54) The Art of Relationship Building

(14:52) The Value of Content in Networking

(17:47) The Long Game in Business Relationships

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

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X @neilpatel, @ericosiu

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Big Entrepreneur Lessons From Partnerships, It's Time To Double Down, Fascinating Data From Meta's Lawsuit, When You Feel Like You Are Getting Beat

Mon, 21 Apr 2025 13:00:00 -0000

In episode #2957, Eric Siu and Neil Patel discuss the critical lessons learned from partnerships in entrepreneurship, the importance of choosing the right partners, establishing checks and balances, and aligning core values. They also shared how to navigate challenges in business and the necessity of resilience during tough times.

TIME-STAMPED SHOW NOTES

(00:00) The Importance of Choosing the Right Partners

(03:36) Lessons from Successful Partnerships

(08:38) Core Values in Partnerships

(13:14) Navigating Challenges in Business

(16:57) Resilience in Tough Times

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

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X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company's Job To 'Teach' You AI?

Thu, 17 Apr 2025 13:00:00 -0000

In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels and highlight why long-form content still drives strong results.

TIME-STAMPED SHOW NOTES

(00:00) Podcast Performance Insights

(02:58) Marketing Budget Breakdown

(06:02) AI in Marketing Strategies

(09:00) Challenges in Modern Marketing Channels

(12:00) The Value of Long-Form Content

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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The Most Creative Cold Outreach EVER

Wed, 16 Apr 2025 13:00:00 -0000

In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact your business. They also unpack valuable insights from private equity on market dynamics and scaling effectively.

TIME-STAMPED SHOW NOTES

(00:00) Creative Cold Outreach Strategies

(02:59) Building in Public: Pros and Cons

(05:58) The Importance of Positioning and Pricing

(09:10) Lessons from Private Equity and Market Dynamics

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

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Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…

Tue, 15 Apr 2025 13:00:00 -0000

In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key in sales, and how to overcome resistance by understanding marketing psychology.

TIME-STAMPED SHOW NOTES

(00:00) Navigating New Marketing Channels

(02:57) The Importance of Core Marketing Strategies

(06:06) The Power of Follow-Up in Sales

(11:56) Overcoming Sales Resistance

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

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'Nice' Leaders Are Fed Up, Why Wide TAM Content Dilutes Your Focus, Your SEO Site Impressions Are Going Up BUT...

Mon, 14 Apr 2025 13:00:00 -0000

In episode #2953, Eric Siu and Neil Patel talk about founder frustrations in today’s economy, from employee motivation to cultural differences. They cover branding, positioning, SEO changes, and the risks of broad content strategies, ending with tariff clarifications.

TIME-STAMPED SHOW NOTES

00:00 Founders' Frustrations in Today's Economy

02:57 Cultural Differences in Employee Motivation

05:53 The Power of Positioning and Branding

08:54 The Trap of Wide-TAM Content

12:10 SEO and Content Strategy Evolution

15:00 Branding and Market Perception

18:06 Clarifications and Corrections on Tariffs

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

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X @neilpatel, @ericosiu

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Here Are All The Companies Competing To Buy TikTok, The Slow Decline Of Apple

Thu, 10 Apr 2025 13:00:00 -0000

In episode #2952, Eric Siu and Neil Patel discuss the competitive landscape around TikTok's potential acquisition and the importance of distribution and data in marketing. They explore the challenges of staying authentic in marketing, the growth of social commerce, and Apple's current position as a tech leader amid innovation concerns.

TIME-STAMPED SHOW NOTES

(00:00) The Bidding War for TikTok

(02:58) The Future of Distribution and Data

(05:45) Navigating Marketing Strategies in a Changing Landscape

(09:02) The Evolution of Content Creation and Authenticity

(11:57) Apple's Innovation and Market Positioning

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

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Agencies That Don't Do This Will Die, How To Get 28x More Conversions With Cold Email, ChatGPT Raises $40B At A $300B Valuation, Shopify Doesn't Use KPIs Or OKRs, AI Isn't Actually Coming For Your Jobs, Marketing In The AI Era Is A Game Of Extremes

Wed, 09 Apr 2025 13:00:00 -0000

In episode #2951, Eric Siu and Neil Patel discuss how AI is transforming business efficiency, improving cold email conversions, and the importance of first mover advantage. They also explore management strategies for adaptability and highlight the need for creativity and testing in marketing to stay competitive in the AI-driven future.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of AI on Business Efficiency

(02:47) Cold Email Strategies for Higher Conversions

(05:58) The Role of First Mover Advantage

(09:10) Management Strategies and the Importance of Adaptation

(11:59) The Future of Work in the Age of AI

(15:00) Creativity and Testing in Marketing

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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As Microsoft Turns 50, Nadella Sees Future Success Built On The Ability To ‘Win The New’, This Is The Best Time To Double Down, Generate MrBeast $10K Thumbnails for YouTube With This Prompt

Tue, 08 Apr 2025 13:00:00 -0000

In episode #2950, Eric Siu and Neil Patel discuss the need for innovation and adaptability in business, drawing on personal experiences with team dynamics and the challenges of entrepreneurship during downturns. They explore the benefits of bootstrapping, the mindset needed to succeed in uncertainty, and the impact of AI on content creation, particularly in comparison to stock images.

TIME-STAMPED SHOW NOTES

(00:00) Embracing Change: Microsoft's Vision for the Future

(03:08) The Pressure to Innovate: AI and Team Dynamics

(06:04) Lessons from Experience: The Cost of Loyalty

(09:06) Seizing Opportunities in Uncertain Times

(12:10) The Freedom of Bootstrapping: Growth Without Constraints

(15:04) Navigating Pain: The Entrepreneurial Mindset

(18:10) The Future of Content Creation: AI vs. Stock Images

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

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How Tariffs Will Affect Marketing, Is The Trump Playbook Working For The Economy? How A Recession Will Affect Marketing

Mon, 07 Apr 2025 13:00:00 -0000

In episode #2949, Eric Siu and Neil Patel discuss the impact of tariffs on marketing and businesses, both short-term and long-term economic outlooks. They explore the broader economic impact on businesses and emphasize that companies able to demonstrate quick ROI in their marketing efforts can still find success despite the downturn.

TIME-STAMPED SHOW NOTES

(00:00) Impact of Tariffs on Marketing

(08:00) Short-Term vs Long-Term Economic Outlook

(17:03) Recession and Its Effects on Marketing

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

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Is Marketing Picking Up or Slowing Down? What We Are Seeing, Does There Really Need to be a GEO? Why SEO Is More Important Than Ever Now, The One Thing Holding Google Back With AI

Thu, 03 Apr 2025 13:00:00 -0000

In episode #2948, Eric Siu and Neil Patel discuss inflation, stagflation, and their impact on marketing strategies. They also explore AI’s role in marketing, the evolution of industry terms, and potential regulations on AI-generated content.

TIME-STAMPED SHOW NOTES

(00:00) Understanding Inflation Trends

(02:59) Economic Indicators and Stagflation

(06:08) Marketing Strategies in a Slowing Economy

(09:09) The Evolution of Marketing Terminology

(11:59) The Role of AI in Marketing

(14:58) Future of AI and Marketing Regulations

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

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Does AI Beat Teamwork? (P&G Study on 776 Employees), How To Agentify Your Marketing, Is Acquiring A Good Growth Strategy For Service Companies?

Wed, 02 Apr 2025 13:00:00 -0000

In episode #2947, Eric Siu and Neil Patel explore the impact of AI on teamwork, using Procter & Gamble as a case study. They discuss how individuals using AI can outperform teams without it and its implications for corporate efficiency. The conversation also covers leveraging AI for marketing, aqua hiring for strategic growth, and the cautious approach to capital deployment in uncertain times.

TIME-STAMPED SHOW NOTES

(00:00) AI vs Teamwork: The Procter & Gamble Case Study

(06:14) Agentifying Marketing: Leveraging AI for Efficiency

(12:34) Aqua Hiring: Strategic Growth through Acquisitions

(19:21) Understanding Capital Deployment: The Reality of Dry Powder

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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Major Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BS

Tue, 01 Apr 2025 13:00:00 -0000

In episode #2946, Eric Siu and Neil Patel discuss innovative strategies for generating RFPs through LinkedIn, the evolution of go-to-market strategies, the importance of press and in-person connections, the future of content marketing in the age of AI, and the concept of vibe marketing as a new approach to marketing using AI tools.

TIME-STAMPED SHOW NOTES

(00:00) Innovative RFP Strategies on LinkedIn

(03:04) The Evolution of Go-To-Market Strategies

(06:04) Press and PR: The Power of In-Person Connections

(08:56) The Future of Content Marketing in the Age of AI

(12:10) Vibe Marketing: Redefining Marketing with AI Tools

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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7 Best Ways For Marketers To Use AI RIGHT NOW, The Right Way To Approach Event Marketing In 2025

Mon, 31 Mar 2025 13:00:00 -0000

In episode #2945, Eric Siu and Neil Patel discuss how AI is transforming marketing by enhancing creativity, data analytics, and efficiency. They cover AI tools for campaign improvement, event marketing strategies, and the impact of speaking engagements on brand growth.

Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) Harnessing AI for Marketing Creativity

(03:09) Data-Driven Marketing: The Role of AI in Analytics

(06:05) Leveraging AI Tools for Enhanced Marketing Efficiency

(09:03) The Future of AI in Marketing Campaigns

(12:01) Event Marketing Strategies for 2025

(14:54) Evaluating the Value of Speaking Engagements

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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How To Throw A Slam Dunk Event That Generates Customers For You, The 7 Habits of High Performing Marketers, Why You Should Make Your SaaS Company Free, 99% Of Content Creators Don't Think Like This

Fri, 28 Mar 2025 13:00:00 -0000

In episode #2944, Eric Siu and Neil Patel discuss creating engaging events, high-performing marketer habits, and the benefits of free SaaS products. They highlight strategic event planning, key marketing habits, and free SaaS offerings as a competitive advantage.

TIME-STAMPED SHOW NOTES

(00:00) Creating Impactful Events

(06:12) The Seven Habits of High Performing Marketers

(13:04) The Case for Free SaaS Products

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?

Thu, 27 Mar 2025 13:00:00 -0000

In episode #2943, Eric Siu and Neil Patel discuss key acquisition lessons, emphasizing cultural alignment, founder involvement, and complementary services. They highlight risks, strategies for successful M&A, and Nvidia’s approach. The conversation ends with the long-term value of speaking engagements for industry relevance.

TIME-STAMPED SHOW NOTES

(00:00) Lessons from Acquisitions

(03:13) The Importance of Complementary Services

(05:58) Cultural Alignment in Acquisitions

(08:46) Strategies for Successful M&A

(12:09) The Nvidia Way and Its Lessons

(14:56) The Long Game of Speaking Engagements

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

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X @neilpatel, @ericosiu

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How To Dissolve Partnerships The Right Way, It Used To Pay To Switch Jobs, Now It Doesn't

Wed, 26 Mar 2025 13:00:00 -0000

In episode #2942, Eric Siu and Neil Patel unpack the challenges of business partnerships, reflecting on past successes and failures. They emphasize communication, intensity, and handling tough conversations, while also exploring job changes, career growth, and managing stress in work and life.

TIME-STAMPED SHOW NOTES

(00:00) Navigating Business Partnerships

(03:01) Lessons from Failed Partnerships

(05:54) Dissolving Partnerships Amicably

(09:01) The Importance of Intensity in Partnerships

(12:04) Job Switching vs. Career Growth

(15:02) Understanding Stress in Business and Personal Life

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

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Howard Lutnick Says You'll Start Feeling The Power Of The Economy By Q4, $5B Created From Thin Air In One Day

Tue, 25 Mar 2025 13:00:00 -0000

In episode #2941, Eric Siu and Neil Patel break down the current US economic landscape, highlighting Howard Lutnick's views on tariffs, government strategies, and innovative ideas like Trump gold cards. They discuss the impact of tariffs, the push for domestic growth, and the long-term outlook shaped by government initiatives and investment strategies.

TIME-STAMPED SHOW NOTES

(00:00) Economic Outlook and Key Players

(03:04) Tariffs and Their Impact on the Economy

(05:52) Government Initiatives and Economic Strategies

(08:51) Innovative Solutions and Future Prospects

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The Genius ManusAI Waitlist Strategy, How To Know If You Have Product Market Fit (You Likely Don’t), The Perils Of Programmatic SEO

Mon, 24 Mar 2025 13:00:00 -0000

In episode #2940, Eric Siu and Neil Patel discuss startups, marketing strategies, and product-market fit, focusing on the rise of Manus, an AI app. They cover video content creation, client relationships, and the risks of programmatic SEO, emphasizing relevance and user needs.

TIME-STAMPED SHOW NOTES

(00:00) The Rise of Manus and AI Applications
(02:55) Understanding Product-Market Fit
(05:54) The Importance of Video Content Creation
(08:59) Navigating Pricing and Client Relationships
(11:57) The Perils of Programmatic SEO

Prefer single topic episodes? Head over to our YouTube channel.

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Learning Is Actually Struggling, Is It Better To Be Elon Musk or Bernard Arnault? Red Flags About Starbucks New CEO, What Is Step Positioning? The New 10 Commandments Of Marketing

Fri, 21 Mar 2025 13:00:00 -0000

In episode #2939, Eric Siu and Neil Patel discuss the balance between learning and execution, leadership styles, and vibe marketing. They emphasize understanding human nature in business and outline the ten new commandments of marketing.

TIME-STAMPED SHOW NOTES

(00:00) The Struggle of Real Learning
(03:00) Entrepreneurial Mindsets: Execution vs. Knowledge
(06:08) Understanding Human Nature in Business
(09:00) Leadership Styles: Innovators vs. Executors
(12:01) Vibe Marketing: The New Frontier
(15:05) The 10 New Commandments of Marketing

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Why Jensen Huang Believes Marketing and Sales Are Just as Important as Product, Speed: The Skill Marketers Miss, Google’s John Mueller Urges SEO Pros to Rethink Their Role, Google Opens Gemini Research to Free Users (With Limits)

Thu, 20 Mar 2025 13:00:00 -0000

In episode #2938, Eric Siu and Neil Patel discuss the crucial roles of marketing and sales, focusing on resilience in entrepreneurship. They explore the need for speed in marketing, adapting to changes in SEO, and the impact of AI on business. Ethical considerations and the consequences of unethical practices are also highlighted.

TIME-STAMPED SHOW NOTES

(00:00) The Importance of Marketing and Sales
(02:59) Resilience in Entrepreneurship
(06:04) The Need for Speed in Marketing
(09:11) Adapting to Change in SEO
(11:58) The Future of AI and Business
(14:57) Ethics in Business Practices

Prefer single topic episodes? Head over to our YouTube channel.

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What To Do When Your Product Gets Copied, How Nvidia Exaggerated Its Marketing To Crush Its Competitors, Nvidia's 'Ship The Cow' Strategy

Wed, 19 Mar 2025 13:00:00 -0000

In episode #2937, Eric Siu and Neil Patel discuss handling copycat products, emphasizing innovation, speed, and strategic advantages. They explore marketing tactics, funding choices, and lessons from companies like Nvidia. The conversation highlights the importance of customer focus and strong marketing to stay competitive.

TIME-STAMPED SHOW NOTES

(00:00) Dealing with Copycats: Initial Reactions
(03:06) The Competitive Landscape: Copying and Innovation
(06:10) Understanding Advantages and Disadvantages
(08:56) Lessons from Nvidia: Marketing and Strategy
(12:00) Funding Decisions: Bootstrapping vs. Investment
(14:56) The Importance of Marketing and Fulfillment

Prefer single topic episodes? Head over to our YouTube channel.

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Why Most SEOs FAIL, What To Do About The 95% Of People Who Won't Buy Now, SaaS vs WaaS vs RaaS

Mon, 17 Mar 2025 13:00:00 -0000

In episode #2936, Eric Siu and Neil Patel discuss the evolution of marketing strategies, emphasizing the importance of adaptability in the SEO landscape. They also talked about how to reach the majority of potential buyers who are not ready to purchase immediately, and the differences between SaaS and RAS models in the marketing industry.

TIME-STAMPED SHOW NOTES

(00:00) Adapting in a Changing Marketing Landscape
(05:01) Engaging the 95%: Strategies for Future Buyers
(09:52) Understanding SaaS vs RAS: The Future of Services
(14:51) Innovative Strategies for Target Account Acquisition

Prefer single topic episodes? Head over to our YouTube channel.

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Trump Rejects Pleas From Business For More Clarity On Tariffs: ‘They Always Say That’, He Drove 74,374,172 Impressions Through Making, TikTok US Generates Over 12 Billion In Ad Spend, Do YouTube Ads Perform? Lessons From 190 Tests

Fri, 14 Mar 2025 13:00:00 -0000

In episode #2935, Eric Siu and Neil Patel discuss the implications of tariffs on the economy, particularly in relation to Trump's economic strategies and legacy. The role of TikTok in advertising, and insights into YouTube advertising effectiveness.

Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) Impact of Tariffs on the Economy
(03:07) Trump's Economic Strategy and Legacy
(06:02) The Role of TikTok in Advertising
(09:06) YouTube Advertising Insights and Strategies

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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DIGG Returns with Reddit and Digg Founders, Where To Get The Best AI Prompts, How Crocs Built a Cult Like Following

Thu, 13 Mar 2025 13:00:00 -0000

In episode #2934, Eric Siu and Neil Patel discuss the return of Digg and its impact, why investors are returning to founding roles, the role of AI in healthcare, the importance of asking the right questions, and the power of branding exemplified by Crocs and Michael Jordan's legacy.

Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) The Return of Digg: A New Era or a Mistake?
(03:06) The Shift from Investing to Founding: A Trend?
(06:00) AI in Healthcare: A New Frontier?
(08:58) The Importance of Asking the Right Questions
(11:52) Branding Power: The Crocs Phenomenon
(14:55) The Legacy of Michael Jordan: Branding and Business

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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Real founders own up to EVERYTHING, This new Chinese AI is absolutely insane, Google sees Over 5 trillion searches a year

Wed, 12 Mar 2025 13:00:00 -0000

In episode #2933, Eric Siu and Neil Patel discuss the importance of accountability, data-driven decisions, and AI's role in work efficiency. They highlight shifting search traffic trends and emerging opportunities. Topics include AI’s impact on research, solo teams, consumer behavior, and financial analysis.

Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) Taking Ownership and Learning from Mistakes
(02:58) The Importance of Data in Decision Making
(06:02) Building a Culture of Accountability
(08:48) AI and Its Impact on Work Efficiency
(11:47) Comparing AI Performance: A Players vs C Players
(14:49) The Future of Search: Google vs ChatGPT

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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Why Adobe Is An Unethical Business, The Path To The 1-person $1B company, And The Right Philosophy With AI

Tue, 11 Mar 2025 13:00:00 -0000

In episode #2932, Eric Siu and Neil Patel discuss the ethical concerns surrounding Adobe's business practices, the role of AI in research and consumer behavior, and the future of one-person teams. They also discussed how AI can be used to enhance decision-making and efficiency, particularly in financial analysis.

TIME-STAMPED SHOW NOTES

(00:00) Adobe's Ethical Dilemma
(02:57) The Role of AI in Research
(06:04) The Future of One-Person Teams
(08:56) AI as a Second Brain
(11:56) The Evolution of Consumer Behavior
(15:09) AI in Financial Analysis

Prefer single topic episodes? Head over to our YouTube channel.

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The 1B User Podcast Platform, How Effective Has Trump's Marketing Been? And, The Biggest Marketing Mistakes Large Companies Have Been Making Over the Last Few Years

Mon, 10 Mar 2025 13:00:00 -0000

In episode #2931, Eric Siu and Neil Patel discuss the significant milestone of YouTube reaching over 1 billion monthly active podcast users. They explore the impact of content creation on channel growth, the importance of branding in marketing strategies, particularly in the political arena, and the common mistakes corporations make by cutting brand budgets during economic downturns.

TIME-STAMPED SHOW NOTES

(00:00) YouTube's Podcasting Milestone
(03:04) The Power of Discoverability on YouTube
(05:54) The Impact of Content Creation on Growth
(09:10) Marketing Strategies in Politics
(12:13) Branding Mistakes by Corporations

Prefer single topic episodes? Head over to our YouTube channel.

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Why Neil is Re-thinking His Conference Strategy, Revamping Our Content Structure, Top VC's Declare SEO Dead, and an SEO 2025 Update

Fri, 07 Mar 2025 14:00:00 -0000

In episode #2930, Eric Siu and Neil Patel discuss their desire to travel again, balancing family commitments with professional speaking engagements, and the importance of revamping their content strategies. They delve into SEO, sharing insights from industry experts and emphasizing the need for adaptation in digital marketing.

TIME-STAMPED SHOW NOTES

(00:00) The Desire to Travel Again
(02:53) Balancing Family and Travel
(06:07) Revamping Content Strategies
(09:04) The Evolution of SEO
(12:01) Insights from SEO Experts
(15:11) The Future of E-commerce SEO

Prefer single topic episodes? Head over to our YouTube channel.

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What Eric Learned From A Private Founder's Retreat

Thu, 06 Mar 2025 14:00:00 -0000

In episode #2929, Eric Siu and Neil Patel discuss the importance of peer groups in entrepreneurship. They share insights on economic perspectives, the value of shared experiences, and the significance of humility in business.

TIME-STAMPED SHOW NOTES

(00:00) Founders Retreat Overview
(03:03) Purpose and Dynamics of the Group
(06:02) Worldviews and Economic Perspectives
(08:54) Business Strategies and Challenges
(11:58) Frameworks for Problem Solving
(18:05) Building Connections and Emotional Insights

Prefer single topic episodes? Head over to our YouTube channel.

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How Eric and Neil Run Webinars - Choosing Topics, Promotional Tactics, and Follow-Up Strategies

Wed, 05 Mar 2025 14:00:00 -0000

In episode #2928, Eric Siu and Neil Patel discuss effective strategies for promoting webinars, generating engaging topics, and utilizing the right platforms. They emphasize the importance of building long-term relationships in business and share insights on post-webinar follow-up strategies.

TIME-STAMPED SHOW NOTES

(00:00) Promoting Webinars Effectively
(03:12) Generating Engaging Webinar Topics
(05:58) Choosing the Right Webinar Platforms
(09:07) Building Long-Term Relationships in Business
(11:52) Post-Webinar Strategies for Success
(15:08) Navigating Economic Challenges in Business

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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How ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI Overviews

Tue, 04 Mar 2025 14:00:00 -0000

In episode #2927, Eric Siu and Neil Patel discuss the traditional marketing funnel (Tofu, Mofu, Bofu) and how AI tools like ChatGPT are changing the way consumers interact with content. The conversation also touches on the competitive dynamics in the SaaS space, the analysis of YouTube strategies through MrBeast's app, and the recent lawsuit by Chegg against Google regarding traffic loss.

TIME-STAMPED SHOW NOTES

(00:00) Understanding the Funnel: Tofu, Mofu, Bofu
(03:11) The Impact of AI on Content Marketing
(06:12) Navigating Competition in the SaaS Landscape
(09:12) Analyzing YouTube Strategies with MrBeast's App
(11:52) Chegg vs. Google: The Lawsuit and Its Implications
(14:52) Diversifying Traffic Sources for Sustainable Growth

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money

Mon, 03 Mar 2025 14:00:00 -0000

In episode #2926, Eric Siu and Neil Patel discuss the evolving landscape of search engines and AI tools, particularly focusing on Google's position in the market compared to emerging AI platforms like ChatGPT and Grok. They explore user engagement metrics, the stickiness factor of various tools, and the limitations of AI in providing accurate information. The discussion highlights the importance of using multiple platforms for different tasks and the challenges AI faces in discerning the validity of information.

Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) The State of Search: Google vs AI
(06:00) User Engagement and Stickiness Factors
(11:50) AI Tools: Performance and Limitations
(14:53) The Future of AI in Information Retrieval

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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TikTok Outperforms Competitors by 2X in Social Commerce, and the Debate Between Long and Short-Form Videos

Fri, 28 Feb 2025 14:00:00 -0000

In episode #2925, Eric Siu and Neil Patel discuss the effectiveness of TikTok in social commerce compared to other platforms. They explore the debate between long form and short form video content, and discuss the significance of support systems in entrepreneurship, particularly the role of spouses in navigating challenges. Finally, they reflect on their evolving definitions of success.

TIME-STAMPED SHOW NOTES

(00:00) TikTok's Dominance in Social Commerce
(02:03) Long Form vs Short Form Video Content
(05:50) The Importance of Support in Entrepreneurship
(10:05) Defining Success: A Personal Journey

Prefer single topic episodes? Head over to our YouTube channel.

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The Real Future of Marketing with Seth Godin

Thu, 27 Feb 2025 14:00:00 -0000

In episode #2924, Eric chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher.

Get a copy of Seth’s book "This is Strategy" here: https://seths.blog/tis/

TIME-STAMPED SHOW NOTES:

(00:00) - Understanding Modern Marketing Misconceptions

(02:52) - The Philosophy of Strategy

(05:47) - The Importance of Focus in Marketing

(09:04) - Games and Infinite Play in Business

(11:57) - Empathy and Its Role in Strategy

(14:47) - Navigating Systems in Business

(18:05) - The Power of Time in Strategy

(21:00) - Generosity and Authenticity in Business

(23:50) - The Strategy Behind Book Publishing

(29:10) - The Journey of Writing and Its Impact

(31:35) - The Birth of Email Marketing

(35:48) - The Importance of Focus in Business

(39:55) - Understanding Long-Term Games

(43:45) - The Transformative Power of AI

(48:34) - Education and the Need for Change Agents

(49:58) - Mastering the Art of Storytelling

(53:50) - The Balance Between Hustle and Patience

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Using Grok for Infinite Interns, and Who Will Really Win in an AI World?

Wed, 26 Feb 2025 14:00:00 -0000

In episode #2923, Eric Siu and Neil Patel discuss how AI tools like Grok can function as infinite interns. They explore the effectiveness of influencer marketing compared to traditional paid ads, the value of systems thinking in business, and the ROI of speaking engagements.

TIME-STAMPED SHOW NOTES:

(00:00) The Concept of Infinite Interns
(03:09) Influencer Marketing vs. Paid Ads
(06:06) The Importance of Systems Thinking
(09:08) The ROI of Speaking Engagements

Prefer single topic episodes? Head over to our YouTube channel.

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Should Marketing Teams Spend Time Getting Awards, and How Many Pieces of Content Should You Post Daily on Instagram?

Tue, 25 Feb 2025 14:00:00 -0000

In episode #2922, Eric Siu and Neil Patel discuss the importance of awards in recruitment, the challenges of CEO and COO searches, effective social media content strategies, and the evolving landscape of YouTube strategies for 2025. They also touch on the impact of AI in business and the necessity of focus and speed for growth.

TIME-STAMPED SHOW NOTES:

(00:00) The Value of Awards in Recruitment
(02:55) Navigating CEO and COO Searches
(06:03) Social Media Strategies and Content Experimentation
(08:54) YouTube Content Strategy and Retention Techniques
(12:10) The Impact of Focus and Speed in AI Development

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

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The Elon Musk 5 Minute Productivity System, and Why You Lose Sales Deals

Mon, 24 Feb 2025 14:00:00 -0000

In episode #2921, Eric Siu and Neil Patel discuss various productivity techniques, particularly focusing on the five-minute productivity system used by Elon Musk and Bill Gates. They explore the importance of effective sales calls and the common pitfalls that lead to lost deals. The discussion also touches on the evolving role of AI in business, emphasizing the need for a human touch in customer interactions. Additionally, they analyze the impact of SEO and AI overviews on website traffic and the significance of a 'land and expand' strategy in sales.

TIME-STAMPED SHOW NOTES:

(00:00) The Five-Minute Productivity System
(03:10) Sales Deal Dynamics
(11:01) The Human Touch in AI
(13:00) SEO and AI Overviews
(18:06) Land and Expand Strategy

Prefer single topic episodes? Head over to our YouTube channel.

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Coca-Cola 's Newest Competitor to Olipop, and How to Stop Trying to Rewire Your Brain

Fri, 21 Feb 2025 14:00:00 -0000

In episode #2921, Eric Siu and Neil Patel discuss how Coca Cola is taking market share in the prebiotic soda market, how the CPG space works, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency marketing, and health optimization for improved performance. They share personal anecdotes and insights on how these elements contribute to success in the business world.

TIME-STAMPED SHOW NOTES:

(00:00) Coca-Cola's Strategic Market Moves
(02:57) The Importance of Focus in Entrepreneurship
(06:01) Hiring for Success: The Right People Matter
(08:58) Navigating Business Challenges and Accountability
(12:09) The Role of Pressure in Business Growth
(14:59) Personal Growth and Business Dynamics
(17:57) The Balancing Act of Multiple Ventures

Prefer single topic episodes? Head over to our YouTube channel.

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How Citadel Built a $62.3B Monster

Thu, 20 Feb 2025 14:00:00 -0000

In episode #2920, Eric Siu and Neil Patel discuss aggressive business strategies, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency marketing, and health optimization for improved performance. They share personal anecdotes and insights on how these elements contribute to success in the business world.

TIME-STAMPED SHOW NOTES:

00:00 The Citadel Approach to Aggressive Investing
03:10 The Importance of Speed in Business Decisions
05:48 The Future of AI and Business Scaling
08:59 Agency Claims and the Ethics of Marketing
14:12 Health Optimization for Better Performance

Prefer single topic episodes? Head over to our YouTube channel.

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The New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct Reports

Wed, 19 Feb 2025 14:00:00 -0000

In episode #2919, Eric Siu and Neil Patel discuss the evolution of podcasting, particularly the rise of YouTube as a dominant platform. They explore the use of AI tools for content creation and the benefits of managing without direct reports. Their discussion also delves into the role of AI in marketing and sales, and the challenges of navigating imperfect attribution in marketing efforts.

TIME-STAMPED SHOW NOTES:

00:00 The Rise of YouTube as a Podcast Platform
02:58 AI Tools for Content Creation
05:58 Managing Without Direct Reports
12:04 The Role of AI in Marketing and Sales
17:57 Navigating Imperfect Attribution in Marketing

Prefer single topic episodes? Head over to our YouTube channel.

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The AI Influencer That Makes $10M A Year

Tue, 18 Feb 2025 14:00:00 -0000

In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity in business, the challenges posed by economic fluctuations, and innovative marketing strategies that engage audiences effectively.

TIME-STAMPED SHOW NOTES:

(00:00) The Rise of AI Influencers
(02:56) Elon Musk's Unconventional Leadership
(06:04) The Importance of Authenticity in Business
(09:59) Navigating Economic Challenges
(14:58) Creative Marketing Strategies

Prefer single topic episodes? Head over to our YouTube channel.

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For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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YouTube Citation Surges 414 Percent in AI Overviews

Mon, 17 Feb 2025 14:09:00 -0000

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of creating targeted content for business growth and lead generation through social media. The discussion also covers the role of sales operations in managing leads effectively and the challenges associated with AI code generators and creator products.

TIME-STAMPED SHOW NOTES:

(00:00) The Rise of YouTube in AI Content Creation
(03:12) YouTube as a Podcasting Platform
(06:10) Creating Effective YouTube Content
(08:58) Leveraging Social Media for Lead Generation
(11:54) Sales Operations and Lead Management
(15:07) The Future of AI Code Generators
(17:58) Challenges in Creator Processes

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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The 14% Conversion Boost That Most Companies Miss

Fri, 14 Feb 2025 14:00:00 -0000

In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and key lessons learned throughout their entrepreneurial journeys.

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TIME-STAMPED SHOW NOTES:

(00:00) The Impact of Buy Now Pay Later in B2B
(02:59) The Role of Appearance in Business
(06:02) Super Bowl Ads: Worth the Investment?
(09:13) Lessons Learned in Entrepreneurship
(12:06) The Future of Venture Capital
(21:34) That’s it for today! Don’t forget to rate, review, and subscribe!

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Google Organic and Paid CTRs Hit New Lows

Thu, 13 Feb 2025 14:00:00 -0000

In episode #2916, Eric Siu and Neil Patel discuss the declining click-through rates (CTRs) for both organic and paid traffic, particularly in the context of AI overviews. They explore the implications of these trends on overall traffic and conversions and also tackled AI tools for lead generation.

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TIME-STAMPED SHOW NOTES:

(00:00) Declining Click-Through Rates: A Deep Dive
(02:46) Shifting Focus: From Traffic to Revenue
(05:50) Leveraging AI for Lead Generation
(12:07) The Human Touch in Sales: Balancing AI and Personal Connection
(15:31) That’s it for today! Don’t forget to rate, review, and subscribe!

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Why People Are Melting Down Over DOGE

Wed, 12 Feb 2025 14:00:00 -0000

In episode #2915, Eric Siu and Neil Patel discuss the recent uproar surrounding DOGE and its implications for American taxpayers. The discussion shifts to Elon Musk's business decisions, including the purchase of Twitter, and the relevance of ranking tracking in the digital marketing space.

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TIME-STAMPED SHOW NOTES:

(00:00) The Meltdown Over Doge
(06:02) The Need for Financial Oversight in Companies
(11:53) Evaluating Elon Musk's Business Decisions
(18:04) The Future of SEO and Ranking Tracking
(20:19) That’s it for today! Don’t forget to rate, review, and subscribe!

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This AI Will Predict Your Future Success

Tue, 11 Feb 2025 14:00:00 -0000

In episode #2914, Eric Siu and Neil Patel discuss the capabilities and limitations of AI in predicting personal success and making business decisions. They explore how AI can analyze personal metrics, provide insights into business strategies, and assist in decision-making processes.

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TIME-STAMPED SHOW NOTES:

(00:00) The AI Prediction Debate
(03:12) Analyzing Personal Success Metrics
(05:50) The Role of AI in Business Strategy
(08:59) Using AI for Decision Making
(12:06) The Future of AI in Business
(15:13) The Impact of Content Creation
(18:00) Humor and Insights from Everyday Life
(23:29) That’s it for today! Don’t forget to rate, review, and subscribe!

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The unusual way we give feedback at our companies

Fri, 07 Feb 2025 14:00:00 -0000

In episode #2913, Eric Siu and Neil Patel discuss the evolution of feedback styles in both personal and professional contexts. They explore the importance of authenticity in leadership, the balance between public and private criticism, and the necessity of direct feedback for organizational growth.

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TIME-STAMPED SHOW NOTES:

(00:00) The Evolution of Feedback Styles
(06:03) Authenticity in Leadership and Feedback
(12:10) Public vs. Private Criticism: Finding the Balance
(14:53) That’s it for today! Don’t forget to rate, review, and subscribe!

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How Neil and Eric Would Go About Building Their Personal Brand in Today's World

Thu, 06 Feb 2025 14:00:00 -0000

In episode #2912, Eric Siu and Neil Patel discuss personal branding, strategies for leveraging platforms like LinkedIn for growth, and the balance between agency work and product development.

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TIME-STAMPED SHOW NOTES:

(00:00) Building a Personal Brand in Today's World
(02:56) The Power of Video Content
(06:00) Leveraging LinkedIn for Growth
(08:58) Balancing Agency and Product Development
(11:58) Navigating Team Dynamics and Expectations
(18:17) That’s it for today! Don’t forget to rate, review, and subscribe!

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The First 1-Person $1 Billion Company

Wed, 05 Feb 2025 14:00:00 -0000

In episode #2911, Eric Siu and Neil Patel discuss the concept of one-person billion-dollar companies, the importance of understanding business systems and cash flow, the impact of AI on the future of work, and strategies for navigating lost opportunities in business.

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TIME-STAMPED SHOW NOTES:

(00:00) The Rise of One-Person Billion Dollar Companies
(03:00) Understanding Business Systems and Cash Flow
(05:59) The Future of Work in an AI-Driven World
(09:59) Navigating Lost Opportunities in Business
(20:36) That’s it for today! Don’t forget to rate, review, and subscribe!

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DeepSeek's $6M Training Headline Was Fake Marketing

Tue, 04 Feb 2025 14:00:00 -0000

In episode #2910, Eric Siu and Neil Patel discuss the launch of DeepSeek, a Chinese AI model, and the misleading headlines surrounding its training costs. They explore the competitive landscape of AI, particularly in relation to China's advancements, and discuss the implications for job markets and business efficiency.

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TIME-STAMPED SHOW NOTES:

(00:00) DeepSeek's Controversial Launch and Misleading Headlines
(02:58) The Reality of AI Training Costs and Competition
(05:48) China's AI Advancements and Global Competition
(08:49) The Impact of AI on Job Markets and Business Efficiency
(11:57) Consumer Behavior Shifts in the Age of AI
(15:02) Navigating AI Tools and Data Privacy Concerns
(17:51) Founders' Perspectives on AI and Business Strategy
(21:56) That’s it for today! Don’t forget to rate, review, and subscribe!

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What Eric Learned Through 100 ABM Calls

Fri, 31 Jan 2025 14:00:00 -0000

In episode #2909, Eric Siu and Neil Patel discuss the current state of Account-Based Marketing (ABM), the challenges faced by companies in this space, the integration of AI in business processes and the evolving landscape of marketing strategies, including the impact of social media platforms like TikTok.

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TIME-STAMPED SHOW NOTES:

(00:00) Exploring the ABM Landscape
(09:46) The Role of AI in Business
(17:03) The Thank You Trump Strategy
(19:56) That’s it for today! Don’t forget to rate, review, and subscribe!

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How To Optimize for Search Everywhere Optimization

Thu, 30 Jan 2025 14:00:00 -0000

In episode #2908, Eric Siu and Neil Patel delve into the concept of 'Search Everywhere Optimization', emphasizing the importance of optimizing for various platforms beyond just Google. They discuss the dynamics of different marketing channels, the significance of brand trust, and the evolving nature of marketing funnels in the digital age.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Search Everywhere Optimization: The New Frontier
(02:55) Understanding Platform Dynamics and Brand Trust
(06:05) Navigating Marketing Channels: Insights and Strategies
(08:58) The Evolution of Marketing Funnels
(12:03) AI's Impact on Business and Marketing
(15:12) The Future of Work in the Age of AI
(20:32) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Fall of CNN

Wed, 29 Jan 2025 14:00:00 -0000

In episode #2907, Eric Siu and Neil Patel discuss the decline of CNN and legacy media, the challenges faced by HubSpot regarding SEO traffic, and the impact of AI on content creation and customer support.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The Decline of CNN and Legacy Media
(02:46) HubSpot's SEO Traffic Challenges
(05:57) The Impact of AI on Content Creation
(10:14) AI in Customer Support and Product Development
(15:13) The Future of AI and Creativity
(17:18) That’s it for today! Don’t forget to rate, review, and subscribe!

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How to build a community from scratch

Tue, 28 Jan 2025 14:00:00 -0000

In episode #2906, Eric Siu and Neil Patel discuss the intricacies of building a community from scratch, the metrics behind successful online communities, personal experiences from their own community, and emphasize the significance of brand identity over mere logos.

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TIME-STAMPED SHOW NOTES:

(00:00) Building a Community from Scratch
(05:05) Understanding Churn Rates in Communities
(10:10) Engagement and Retention Strategies
(14:54) The Importance of Brand vs. Logo
(19:58) That’s it for today! Don’t forget to rate, review, and subscribe!

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Will Podcasting Drive You More Customers?

Fri, 24 Jan 2025 14:00:00 -0000

In episode #2905, Eric Siu and Neil Patel discuss the effectiveness of podcasting as a marketing tool, the middle market opportunity, creative financing strategies for business acquisitions, the implications of viral marketing through the Oreo experiment, and Coca-Cola's successful expansion strategy.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The Value of Podcasting for Business Growth
(02:58) Exploring the Middle Market Opportunity
(06:12) Creative Financing in Business Acquisitions
(08:57) The Oreo Experiment and Its Marketing Implications
(12:03) Coca-Cola's Market Expansion Strategy
(15:13) Leveraging Reddit for Customer Insights
(18:00) Hiring for Competence Over Diversity
(20:55) That’s it for today! Don’t forget to rate, review, and subscribe!

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How We Adapted Our Marketing Strategies in 2025

Thu, 23 Jan 2025 14:00:00 -0000

In episode #2904, Eric Siu and Neil Patel discuss their innovative marketing strategies for 2025, focusing on the use of AI, social media adaptations, and the growing importance of podcasting.

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TIME-STAMPED SHOW NOTES:

(00:00) Innovative Marketing Strategies for 2025
(05:59) Adapting Social Media Approaches
(12:01) The Role of AI in Marketing
(18:07) Podcasting Trends and Growth Strategies
(23:01) That’s it for today! Don’t forget to rate, review, and subscribe!

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Mark Zuckerberg Slams Apple For Its Lack of Innovation

Wed, 22 Jan 2025 14:00:00 -0000

In episode #2903, Eric Siu and Neil Patel discuss Meta's recent performance management changes, the implications of Elon Musk potentially buying TikTok, and the rising trend of CMO hiring in the marketing industry, indicating a recovery in the sector.

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TIME-STAMPED SHOW NOTES:

(00:00) The Apple-Facebook Revenue Debate
(02:47) Meta's Performance Management Changes
(05:58) Elon Musk and TikTok: Speculations and Insights
(08:54) The Evolution of Social Media Products
(11:50) Marketing Trends and CMO Hiring Surge
(17:13) That’s it for today! Don’t forget to rate, review, and subscribe!

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Evidence That Google Detects AI-Generated Content

Tue, 21 Jan 2025 14:00:00 -0000

In episode #2902, Eric Siu and Neil Patel discuss the integration of AI tools in marketing strategies, M&A strategies, the differences in ad revenue between platforms like Pornhub and YouTube, and the potential for Apple to become a major player in the advertising space.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The Evolution of AI and SEO
(02:55) The Challenges for Traditional SEOs
(06:12) Search Everywhere Optimization Explained
(09:02) M&A Strategies and Business Structuring
(11:49) Ad Revenue Insights: Pornhub vs YouTube
(17:57) Apple's Growing Ad Marketplace
(19:49) That’s it for today! Don’t forget to rate, review, and subscribe!

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How Many People Do CEOs Really Rely On in an Org?

Fri, 17 Jan 2025 14:00:00 -0000

In episode #2901, Eric Siu and Neil Patel discuss the concept of how many individuals leaders can truly count on within their organizations, the role of AI agents in ad targeting versus traditional human-focused ads, the nuances of Net Promoter Score (NPS), and recent changes to Google's algorithm.

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TIME-STAMPED SHOW NOTES:

(00:00) The Value of Trust in Leadership
(06:09) The Future of Advertising
(10:51) Understanding NPS and Customer Feedback
(11:46) Critique of Google's Algorithm Changes
(14:24) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Best AI Apps for Business in 2025

Thu, 16 Jan 2025 14:00:00 -0000

In episode #2900, Eric Siu and Neil Patel discuss various AI tools that can enhance business productivity, the rise of influencer marketing exemplified by MrBeast, Tesla's unique approach to marketing, the concerning presence of microplastics in food, and the importance of teaching children the value of hard work and resilience.

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TIME-STAMPED SHOW NOTES:

(00:00) Exploring the Best AI Tools for Business
(06:53) The Rise of MrBeast and Influencer Marketing
(10:31) Tesla's Unique Marketing Strategy
(13:45) Microplastics in Our Food: A Growing Concern
(16:06) Entitlement and Resilience: Lessons from an Interventionist
(23:56) That’s it for today! Don’t forget to rate, review, and subscribe!

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What's the Real Value of a Personal Brand?

Wed, 15 Jan 2025 14:00:00 -0000

In episode #2899, Eric Siu and Neil Patel discuss the significance of personal branding, human connection in a world increasingly influenced by AI, and explore the future of search engines and the services industry.

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TIME-STAMPED SHOW NOTES:

(00:00) The Value of Personal Branding
(07:53) AI's Impact on Industries
(09:47) Lessons from Bed Bugs
(12:08) The Future of AI and Search Engines
(18:55) That’s it for today! Don’t forget to rate, review, and subscribe!

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2025 Will Not Be a Blockbuster Year for Most Companies

Tue, 14 Jan 2025 14:00:00 -0000

In episode #2898, Eric Siu and Neil Patel discuss the economic outlook for 2025, emphasizing that it will not be a blockbuster year for most companies. They also share their predictions for marketing strategies and the importance of personal branding in the evolving landscape.

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TIME-STAMPED SHOW NOTES:

(00:00) Economic Outlook for 2025
(10:08) Predictions for Business Growth and Marketing in 2025
(19:22) That’s it for today! Don’t forget to rate, review, and subscribe!

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Is Encyclopedia Britannica planning an IPO?

Thu, 09 Jan 2025 14:00:00 -0000

In episode #2897, Eric Siu and Neil Patel discuss the surprising IPO plans of Encyclopedia Britannica, the implications of AI in business, particularly through the lens of Elon Musk's management strategies, and the evolving landscape of marketing agencies.

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TIME-STAMPED SHOW NOTES:

(00:00) Encyclopedia Britannica's Surprising IPO
(03:07) Elon's Theory of Constraints for Business Success
(05:57) The Future of AI Agents in Business
(09:10) The Evolution of Blog Comments and Engagement
(11:52) The Future of Marketing Agencies in an AI World
(16:20) That’s it for today! Don’t forget to rate, review, and subscribe!

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Why Mid-Market Companies Are Betting Big on ABM in 2025

Wed, 08 Jan 2025 14:00:00 -0000

In episode #2896, Eric Siu and Neil Patel discuss the intricacies of account-based marketing (ABM), the importance of relatability in marketing, the competitive landscape in SaaS and the evolving dynamics of AI in marketing.

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TIME-STAMPED SHOW NOTES:

(00:00) Understanding Account-Based Marketing
(03:08) Challenges in B2B Marketing and Customer Discovery
(05:58) The Importance of Relatability in Marketing
(09:08) Navigating the Competitive Landscape in SaaS
(12:00) AI Trends and Market Dynamics
(16:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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How Chloe Shih Gained 300K IG Followers in a Week

Tue, 07 Jan 2025 14:15:00 -0000

In episode #2896, Eric Siu and Neil Patel discuss the rapid growth of Chloe Shih's Instagram following, the role of immigration in shaping America's workforce, particularly in tech, and insights on social media management and data-driven approaches.

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TIME-STAMPED SHOW NOTES:

(00:00) Chloe Shih's Rapid Instagram Growth
(02:54) The Impact of High-Quality Content
(06:10) Immigration and Talent in America
(08:55) Marketing Strategies and Social Media Management
(11:46) Data-Driven Marketing and Design
(15:00) Focus and Superpowers in Business
(18:08) Future Plans and Business Growth
(20:56) That’s it for today! Don’t forget to rate, review, and subscribe!

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Neil Patel & Eric Siu's Holiday Productivity Tips

Mon, 06 Jan 2025 19:00:00 -0000

In episode #2895, Eric Siu and Neil Patel discuss their holiday experiences, the current state of affiliate marketing, tax strategies and lifestyle choices, and missed marketing opportunities for 2025.

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TIME-STAMPED SHOW NOTES:

(00:00) Holiday Reflections and Productivity
(06:00) The State of Affiliate Marketing
(10:03) Tax Strategies and Lifestyle Choices
(11:54) Missed Marketing Opportunities for 2025
(24:57) That’s it for today! Don’t forget to rate, review, and subscribe!

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Nvidia CEO's urinal story, and Why people hate course creators

Thu, 02 Jan 2025 14:00:00 -0000

In episode #2894, Eric Siu and Neil Patel discuss the humorous yet insightful story about Nvidia's CEO, Jensen Huan, the world of course creators, reflections on the pitfalls of fame, and the importance of authenticity in entrepreneurship.

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TIME-STAMPED SHOW NOTES:

(00:00) The Urinal CEO: A Story of Intensity
(04:11) The Reality of Course Creators
(09:50) The Dangers of Fame and Wealth
(15:10) That’s it for today! Don’t forget to rate, review, and subscribe!

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How This Podcast Makes $18M a Year

Wed, 01 Jan 2025 14:00:00 -0000

In episode #2893, Eric Siu and Neil Patel discuss the financial success of popular podcasts, the ongoing debate about remote versus in-office work, the importance of performance metrics, Amazon's advertising strategies, Google's ranking algorithms, the significance of product quality, and the benefits of using Instagram's trial reels for content creation.

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TIME-STAMPED SHOW NOTES:

(00:00) The Financial Power of Podcasts
(03:13) The Remote Work Debate
(06:04) Performance Metrics in the Workplace
(08:55) Amazon's Advertising Dominance
(12:09) Google's Ranking Algorithms
(15:04) The Importance of Product Quality
(18:43) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Reason Why $14.6B Klarna Stopped Hiring

Tue, 31 Dec 2024 14:00:00 -0000

In episode #2892, Eric Siu and Neil Patel discuss employment due to AI, the future of TikTok amidst regulatory challenges, and the best SEO tactics for 2025.

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TIME-STAMPED SHOW NOTES:

(00:00) The Impact of AI on Employment
(02:50) The Future of TikTok in the U.S.
(06:02) SEO Tactics for 2025
(08:49) Global SEO and AI Integration
(12:13) Growth Tactics for 2025
(15:05) The Importance of Brand Marketing
(17:11) That’s it for today! Don’t forget to rate, review, and subscribe!

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The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more

Mon, 30 Dec 2024 14:00:00 -0000

In episode #2891, Eric Siu and Neil Patel discuss the resurgence of vlogging as a means to share personal and business journeys, what content types yield the best ROI, the implications of AI in the workplace, and reflections on the balance between technology and personal touch in various industries.

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TIME-STAMPED SHOW NOTES:

(00:00) The Rise of Vlogging in Business
(04:04) Content Performance Analysis
(07:51) Short Form vs Long Form Content
(11:54) The Future of Work and AI
(17:54) Human Creativity vs Machine Efficiency
(20:52) That’s it for today! Don’t forget to rate, review, and subscribe!

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The BEST Ways to Learn Marketing in 2025

Tue, 24 Dec 2024 14:00:00 -0000

In episode #2890, Eric Siu and Neil Patel discuss effective strategies for learning marketing in 2025. From surprising industry shifts to the power of innovation, they share insights that could redefine how you think about growth and strategy.

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TIME-STAMPED SHOW NOTES:

(00:00) Learning Marketing in 2025
(05:06) The State of Marketing Agencies
(09:47) Acquisitions and Integration Challenges in Agencies
(15:03) Economic Insights and Future Outlook
(19:20) That’s it for today! Don’t forget to rate, review, and subscribe!

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Answering Year-End Questions Worth Asking

Mon, 23 Dec 2024 14:00:00 -0000

In episode #2889, Eric Siu and Neil Patel discuss key reflections for the end of the year, focusing on business improvement ideas, the importance of hiring high-quality talent, and the need to identify and eliminate ineffective practices within the organization.

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TIME-STAMPED SHOW NOTES:

(00:00) End of Year Reflections and Business Improvement Ideas
(04:45) Identifying Stupid Practices in Business
(09:53) Managing Team Dynamics and Personal Growth
(15:02) Financial Management and Strategic Investments
(17:10) That’s it for today! Don’t forget to rate, review, and subscribe!

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Our 2025 Marketing, Wrapped

Thu, 19 Dec 2024 14:00:00 -0000

In episode #2888, Eric Siu and Neil Patel reflect on their favorite tactics, including the effectiveness of webinars and AI tools like HeyGen and ChatGPT. They also explore growth strategies such as mergers and acquisitions (M&A) and the future of search engines as AI continues to evolve.

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TIME-STAMPED SHOW NOTES:

(00:00) 2025 Marketing Wrapped: Tactics and Tools
(09:52) Growth Strategies for 2025
(14:58) The Future of Search and AI Integration
(17:12) That’s it for today! Don’t forget to rate, review, and subscribe!

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Did the Hawk Tuah Girl Really Steal $50M?

Wed, 18 Dec 2024 14:00:00 -0000

In episode #2887, Eric Siu and Neil Patel discuss the controversial case of the Hawk Tuah girl, the implications of celebrity culture on crypto investments, the revenue challenges faced by YouTube shorts creators, the competitive dynamics surrounding OpenAI, and the potential fate of TikTok amidst regulatory scrutiny.

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TIME-STAMPED SHOW NOTES:

(00:00) The Hawk Tua Girl and the $50 Million Rug Pull
(02:53) The Impact of Celebrity Culture on Crypto
(06:14) YouTube Shorts: Worth the Effort?
(09:12) AI Platforms and Revenue Sharing
(12:00) The Future of AI in Business
(15:11) The State of OpenAI and Market Dynamics
(17:56) The Future of TikTok and Global Ownership
(19:37) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Genius Behind Zara’s Billion-Dollar Business Model

Tue, 17 Dec 2024 14:00:00 -0000

In episode #2886, Eric Siu and Neil Patel discuss the innovative business model of Zara. They share insights into its founder Ortega's humble beginnings and emphasizes that age should not deter entrepreneurs from starting new ventures.

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TIME-STAMPED SHOW NOTES:

(00:00) The Genius of Zara's Business Model
(02:55) Lessons from Zara's Founder and Market Strategy
(04:41) That’s it for today! Don’t forget to rate, review, and subscribe!

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Don't Ignore These Top Marketing Channels

Mon, 16 Dec 2024 16:00:00 -0000

In episode #2885, Eric Siu and Neil Patel discuss the most effective marketing channels. They highlight the significance of referrals and client retention in driving revenue, and share insights on the necessity of building strong relationships in agency growth.

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TIME-STAMPED SHOW NOTES:

(00:00) Top Marketing Channels Explored
(04:53) The Importance of Referrals and Retention
(07:41) Building Relationships in Agency Growth
(09:37) Technical Expertise Over Sales Tactics
(10:14) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Best Marketing Tools for 2025

Thu, 12 Dec 2024 14:00:00 -0000

In episode #2884, Eric Siu and Neil Patel discuss the top marketing tools you need for 2025! They share their expert insights on leveraging these tools for massive impact. Plus, learn why patience in marketing is more crucial than ever.

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TIME-STAMPED SHOW NOTES:

(00:00) Innovative Marketing Tools for 2025
(02:21) The Importance of Patience in Marketing
(04:37) That’s it for today! Don’t forget to rate, review, and subscribe!

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Our Biggest Marketing Wins in 2024

Wed, 11 Dec 2024 14:00:00 -0000

In episode #2883, Eric Siu and Neil Patel discuss their biggest marketing wins for 2024, focusing on the success of the Karrot ABM product, the importance of partnerships and recruiting, the effectiveness of content creation and webinars, M&A strategies for growth, and innovative marketing tools.

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TIME-STAMPED SHOW NOTES:

(00:00) Marketing Wins of 2024
(02:56) The Power of Partnerships and Recruiting
(04:48) Content Creation and Webinars as Growth Strategies
(05:03) That’s it for today! Don’t forget to rate, review, and subscribe!

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In-House Creators Get Paid $200k To Make TikToks

Tue, 10 Dec 2024 14:00:00 -0000

In episode #2882, Eric Siu and Neil Patel discuss the significant salaries of in-house creators and the complexities of managing influencer relationships. They break down the ROI of various influencer categories, emphasizing the profitability of micro influencers compared to celebrities.

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TIME-STAMPED SHOW NOTES:

(00:00) The Rise of In-House Creators
(02:56) Influencer Marketing ROI: A Deep Dive
(04:46) That’s it for today! Don’t forget to rate, review, and subscribe!

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How Monthly Webinars Transformed Our Business

Mon, 09 Dec 2024 14:00:00 -0000

In episode #2881, Eric Siu and Neil Patel reveal how to supercharge webinars with strategic topics and audience-first planning for maximum impact.

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TIME-STAMPED SHOW NOTES:

(00:00) The Power of Webinars
(03:07) Optimizing Webinar Attendance and Engagement
(05:44) The Importance of Targeted Topics in Webinars
(06:00) That’s it for today! Don’t forget to rate, review, and subscribe!

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How to Make Your Agency Profitable in 2025

Sat, 07 Dec 2024 14:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares strategic adjustments that can lead to improved profitability and outlines effective pricing strategies to achieve desired margins.

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call
(00:58) Understanding the Interconnectedness of Agency Operations
(02:53) The Cycle of Insolvency in Agency Growth
(06:06) Core Financial Metrics for Agency Profitability
(09:02) The Importance of Delivery Margin
(11:47) Key Metrics to Track for Agency Success
(14:51) Improving Delivery Margin: Strategies and Insights
(18:15) Leveraging Average Cost Per Hour for Profitability
(28:01) Understanding Key Metrics for Agency Success
(33:11) The Importance of Utilization in Agency Operations
(39:46) Maximizing Profitability Through Strategic Adjustments
(45:08) Navigating Pricing Strategies for Better Margins

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How SEO performs against LLM (Large Language Models)

Fri, 06 Dec 2024 14:00:00 -0000

In episode #2880, Eric Siu and Neil Patel discuss the nuances of LLM optimization versus SEO results, highlighting the overlap between Perplexity results and Google rankings. They discuss the potential acquisition of Perplexity by Google and the shifting dynamics in social media usage among marketers.

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TIME-STAMPED SHOW NOTES:

(00:00) Understanding LLM Optimization and SEO Results
(03:00) The Future of Perplexity and Google
(05:23) That’s it for today! Don’t forget to rate, review, and subscribe!

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Why Toyota, Walmart, and Target Are Cutting DEI

Thu, 05 Dec 2024 14:00:00 -0000

In episode #2879, Eric Siu and Neil Patel discuss the recent trend of companies like Toyota, Walmart, and Target cutting back on Diversity, Equity, and Inclusion (DEI) initiatives. He emphasizes the importance of meritocracy in hiring and the need for cultural fit within organizations.

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TIME-STAMPED SHOW NOTES:

(00:00) The Shift in DEI Initiatives
(03:00) Meritocracy vs. DEI: A Business Perspective
(05:49) That’s it for today! Don’t forget to rate, review, and subscribe!

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Judge Sinks Elon Musk’s $56B Tesla Pay Package

Wed, 04 Dec 2024 16:00:00 -0000

In episode #2878, Eric Siu and Neil Patel discuss the recent legal ruling against Elon Musk's $56 billion pay package, despite shareholder approval. They explore the implications of such legal decisions on business operations and the broader context of public figures in the business world, contrasting Musk's visibility with the anonymity of other successful entrepreneurs.

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TIME-STAMPED SHOW NOTES:

(00:00) Elon Musk's $56 Billion Pay Package Controversy
(02:53) The Impact of Legal Decisions on Business
(05:45) The Dichotomy of Public Figures: Elon Musk vs. Anonymous Wealth
(06:22) That’s it for today! Don’t forget to rate, review, and subscribe!

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Want to Go Viral on LinkedIn? Here’s How

Tue, 03 Dec 2024 14:00:00 -0000

In episode #2877, Eric Siu and Neil Patel discuss effective strategies for going viral on LinkedIn—the importance of engaging content, consistent posting, and authenticity in communication. They outline a five-step framework for achieving viral success, including focusing on trending topics, maintaining a regular posting schedule, and mastering copywriting skills.

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TIME-STAMPED SHOW NOTES:

(00:00) Going Viral on LinkedIn: The Framework
(02:58) Engagement Strategies for LinkedIn Success
(06:06) That’s it for today! Don’t forget to rate, review, and subscribe!

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How to Turn One LinkedIn Post into 8 Qualified Leads

Mon, 02 Dec 2024 14:00:00 -0000

In episode #2876, Eric Siu and Neil Patel discuss the challenges and strategies of scaling LinkedIn Account-Based Marketing (ABM) campaigns, emphasizing the importance of engagement over mere views. They share insights on content marketing and tracking revenue generation.

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TIME-STAMPED SHOW NOTES:

(00:00) Scaling LinkedIn ABM Campaigns
(02:46) The Value of Engagement Over Views
(05:57) Hand-to-Hand Combat in Marketing
(06:39) That’s it for today! Don’t forget to rate, review, and subscribe!

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Stop Losing Money: Track & Grow Your Agency

Sat, 30 Nov 2024 14:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion of insider strategies on optimizing profitability, tracking efficiency, raising prices, and scaling through acquisitions.

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Growth Strategies
(02:54) Tracking Efficiency and Profitability in Agencies
(06:01) Marketing Budget Allocation for Agencies
(09:00) The Importance of Management Teams in Agency Sales
(11:54) Year-End Reflection and Planning for Agencies
(15:02) Pricing Strategies and Value Proposition in Agencies

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How This YouTuber Gets 100k+ Views with Only 60k Subs

Fri, 29 Nov 2024 14:00:00 -0000

In episode #2875, Eric Siu and Neil Patel discuss the importance of quality content creation on platforms like YouTube. They share insights on how a YouTuber with fewer subscribers can achieve high view counts through meticulous content production and strategies for growing a YouTube channel.

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TIME-STAMPED SHOW NOTES:

(00:00) The Power of Quality Content Creation
(02:47) Strategies for YouTube Growth
(06:10) Effective Outreach and Engagement Techniques
(08:17) That’s it for today! Don’t forget to rate, review, and subscribe!

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DOJ Targets Chrome: What This Means for Google

Thu, 28 Nov 2024 14:00:00 -0000

In episode #2874, Eric Siu and Neil Patel discuss the ongoing antitrust challenges faced by Google, particularly the Department of Justice's push to break up its monopoly by selling the Chrome browser. They also explore the bullish sentiment in the stock market regarding economic prospects under a potential Trump administration.

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TIME-STAMPED SHOW NOTES:

(00:00) Google's Antitrust Challenges
(02:51) Market Reactions and Economic Predictions
(04:38) That’s it for today! Don’t forget to rate, review, and subscribe!

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Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?

Wed, 27 Nov 2024 15:00:00 -0000

In episode #2873, Eric Siu and Neil Patel discuss Jaguar's recent marketing campaign that sparked controversy due to its focus on gender identity rather than the product itself. They critique the decision to alienate the brand's core audience and compare it to other failed marketing strategies.

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TIME-STAMPED SHOW NOTES:

(00:00) Jaguar's Controversial Campaign
(02:56) The Impact of Marketing on Brand Identity
(05:48) Sticking to Core Values in Advertising
(06:48) That’s it for today! Don’t forget to rate, review, and subscribe!

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Why Jake Paul Is Laughing His Way To The Bank

Tue, 26 Nov 2024 14:00:00 -0000

In episode #2872, Eric Siu and Neil Patel discuss the recent fight involving Jake Paul and Mike Tyson, highlighting the entertainment aspect of modern boxing and how it parallels scripted wrestling.

The discussion then shifts to Dude Perfect, a popular trick shot group that recently raised a significant amount of investment, exploring their business strategy and the economics behind such deals.

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TIME-STAMPED SHOW NOTES:

(00:00) The Business of Entertainment: Jake Paul's Fight
(02:56) Dude Perfect's Major Investment and Business Strategy
(10:54) That’s it for today! Don’t forget to rate, review, and subscribe!

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Kamala Harris’s $1B Campaign: Where Did It All Go?

Mon, 25 Nov 2024 14:00:00 -0000

In episode #2871, Eric Siu and Neil Patel discuss the importance of marketing efficiency over sheer spending, reflection on how political events affect people's lives, and the decline of traditional media and the rise of alternative platforms.

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TIME-STAMPED SHOW NOTES:

(00:00) Campaign Spending and ROI Analysis
(02:55) The Impact of Political Outcomes on Daily Life
(05:58) The Shift in Media Consumption and Trust
(06:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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How to Win in Hiring According to Agency Leaders

Sat, 23 Nov 2024 14:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion on their personal experiences and insights on hiring practices, including the benefits of working with talent from North Macedonia and the Philippines.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association
(02:50) Success Stories and Wins in Hiring
(06:07) Hiring Strategies and Global Talent Acquisition
(08:54) Project Management and Strategic Hiring Needs
(12:09) Client Wins and Business Development
(14:57) High-Profile Client Engagements and Marketing Services

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TikTok Might Get Banned In Canada

Fri, 22 Nov 2024 14:00:00 -0000

In episode #2870, Eric Siu and Neil Patel discuss the potential ban of TikTok in Canada and its implications for national security. The discussion then shifts to Elon Musk, exploring his motivations, wealth, and lifestyle choices, including his gaming interests.

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TIME-STAMPED SHOW NOTES:

(00:00) TikTok's Legal Troubles in Canada
(02:53) Elon Musk: Power, Money, and Motivation
(06:00) Elon Musk's Lifestyle and Gaming Interests
(07:16) That’s it for today! Don’t forget to rate, review, and subscribe!

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Why Google’s Market Stumbles While Amazon Ads Skyrocket

Thu, 21 Nov 2024 14:00:00 -0000

In episode #2869, Eric Siu and Neil Patel discuss the competition between Google Ads, Amazon Ads, and emerging platforms like TikTok. They highlight the growth of Amazon's advertising business and the potential for profitability in self-publishing through effective ad strategies.

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TIME-STAMPED SHOW NOTES:

(00:00) The Shifting Landscape of Online Advertising
(02:51) The Rise of Amazon Ads and Self-Publishing Success
(05:04) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Truth About Mainstream Media Nobody Talks About

Wed, 20 Nov 2024 14:00:00 -0000

In episode #2868, Eric Siu and Neil Patel discuss the growing distrust in mainstream media and the shift towards digital platforms. They emphasize the importance of hiring the right talent and share strategies for agency growth, including the significance of content creation and consistency in marketing efforts.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The Trust Crisis in Mainstream Media
(03:00) Digital Marketing Opportunities in 2024
(06:11) The Importance of Hiring the Right Talent
(09:01) Strategies for Agency Growth
(11:54) Content Creation and Consistency
(12:45) That’s it for today! Don’t forget to rate, review, and subscribe!

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You Should DEFINITELY Get a Chief of Staff

Tue, 19 Nov 2024 14:00:00 -0000

In episode #2867, Eric Siu and Neil Patel discuss the importance of having a Chief of Staff for efficient operations, the dynamics of building effective teams, and the challenges entrepreneurs face in maintaining that focus while managing personal lives.

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TIME-STAMPED SHOW NOTES:

(00:00) The Role of a Chief of Staff
(02:59) Building Effective Teams and Leadership Dynamics
(05:50) Focus and Efficiency in Business
(08:46) Personal Life vs. Business Life: Finding Balance
(12:31) That’s it for today! Don’t forget to rate, review, and subscribe!

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Founders vs CEO: What’s the Difference?

Mon, 18 Nov 2024 14:00:00 -0000

In episode #2866, Eric Siu and Neil Patel discuss the unique roles a founder and a CEO play in a company's growth and stability. They share insights on the cultural factors influencing business practices in different countries and the evolving perceptions of leadership titles in entrepreneurship.

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TIME-STAMPED SHOW NOTES:

(00:00) The Distinction Between Founder and CEO
(03:11) Cultural Perspectives on Business Risks
(05:50) The Role of Titles in Entrepreneurship
(06:50) That’s it for today! Don’t forget to rate, review, and subscribe!

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NEW AI and Tech Recommendations for Agencies

Sat, 16 Nov 2024 14:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as they introduce new AI tools, the significance of case studies in securing deals, the creation of effective memos for team alignment, and book recommendations that can aid in professional growth and leadership development.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Agency Owners Association
(02:51) Exploring New AI Tools and Technologies
(06:08) The Importance of Case Studies in Winning Deals
(08:51) Creating Effective Memos for Team Alignment
(11:49) Fostering a Healthy Work Environment
(15:10) Book Recommendations for Professional Growth

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How Nerds Candy Went From $50M To $500M

Fri, 15 Nov 2024 14:00:00 -0000

In episode #2865, Nerds has proven that one product innovation can completely transform a brand. Eric Siu and Neil Patel break down how Nerds, and even Stanley Cups, became powerhouses by pivoting their strategies—and what you can learn to apply to your own business.

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TIME-STAMPED SHOW NOTES:

(00:00) The Rise of Nerds Gummy Clusters
(02:11) Transformative Marketing Strategies in Consumer Products
(04:37) That’s it for today! Don’t forget to rate, review, and subscribe!

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Are Events Worth It? Here’s What We’ve Learned

Thu, 14 Nov 2024 14:00:00 -0000

In episode #2864, Eric Siu and Neil Patel share key lessons from speaking at This Is Marketing in Frankfurt, Germany. They reveal what to look for in event attendance numbers, the power of focus for long-term success, and why they’re scaling back on events. Stick around!

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TIME-STAMPED SHOW NOTES:

(00:00) Insights from a Major Marketing Event
(02:58) The Importance of Focus in Business
(04:23) That’s it for today! Don’t forget to rate, review, and subscribe!

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Marketing Tools You Shouldn’t Live Without

Wed, 13 Nov 2024 14:00:00 -0000

In episode #2863, Eric Siu and Neil Patel discuss various innovative tools and strategies for maximizing content marketing effectiveness. They highlight the importance of omnichannel marketing and the role of AI in driving business growth.

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TIME-STAMPED SHOW NOTES:

(00:00) Maximizing Content with Innovative Tools
(02:52) The Shift from Long Form to Short Form Video
(06:08) The Importance of Omnichannel Marketing
(08:50) Leveraging AI for Business Growth
(10:10) That’s it for today! Don’t forget to rate, review, and subscribe!

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New SEO and AI Strategies You Should NOT Miss!

Tue, 12 Nov 2024 15:30:00 -0000

In episode #2862, Eric Siu and Neil Patel collaborate with Hubsot’s Marketing Against the Grain podcast, hosted by Kipp Bodnar. They discuss the future of marketing, focusing on SEO, AI's impact on search, and the importance of adapting to new trends.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The Future of Marketing: An Overview
(00:59) SEO in the Age of AI
(04:46) Adapting to Changing Search Behaviors
(10:02) Leveraging AI for SEO Success
(13:55) The Importance of Human Oversight in AI
(18:58) Old Strategies That Still Work Today
(23:07) Building Communities for Long-Term Success

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What You Need to Know About X's FREE Social Trend Tool

Mon, 11 Nov 2024 13:30:00 -0000

In episode #2861, Eric Siu and Neil Patel reveal two free tools to boost your content strategy. They discuss "Radar" on X, a real-time social listening tool for tracking trends, and TikTok's Creator Insight Tool, which highlights high-demand, low-supply topics. Perfect for marketers looking to stay ahead on social trends and content ideas!

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to New Tools and Trends
(02:52) Exploring TikTok's Creator Insights
(03:54) That’s it for today! Don’t forget to rate, review, and subscribe!

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Proven YouTube Lead Gen Tactics from Agency Leaders

Sat, 09 Nov 2024 14:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about challenges and strategies related to lead generation, particularly through YouTube ads. They also discuss expanding skill sets, innovative marketing strategies, and navigating sales challenges.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call
(00:30) Challenges in Generating Leads from YouTube
(03:01) Expanding Skillsets: YouTube Ads vs. Google Ads
(05:52) Innovative Marketing Strategies for Agencies
(09:06) Navigating Q4 Sales Challenges
(12:01) Sales Team Dynamics and Growth Strategies

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AI SDRs & New Pricing Models Might Destroy Outbound Sales

Fri, 08 Nov 2024 14:00:00 -0000

In episode #2860, Eric Siu and Neil Patel explore how AI-driven sales reps and new pricing models are transforming the game, from increased efficiency to potential disruption. Discover what this means for the future of sales!

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TIME-STAMPED SHOW NOTES:

(00:00) The Rise of AI in Sales
(03:14) Disruptive Pricing Models in AI
(04:39) That’s it for today! Don’t forget to rate, review, and subscribe!

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Will AI Take Over Marketing? Lessons from 2 Years of ChatGPT

Thu, 07 Nov 2024 14:00:00 -0000

In episode #2859, Eric Siu and Neil Patel discuss the implications of AI, particularly ChatGPT, on the marketing industry. They explore the potential for AI to replace certain roles, the importance of adaptation, and the evolving role of marketers as they leverage AI tools to enhance productivity.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The Impact of AI on Marketing
(04:53) The Future of Marketers in an AI-Driven World
(09:02) That’s it for today! Don’t forget to rate, review, and subscribe!

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Bolt.new Will Change The Game For Marketers

Wed, 06 Nov 2024 14:00:00 -0000

In episode #2858, Eric Siu and Neil Patel discuss the emergence of new tools for marketers, particularly focusing on bolt.new, which simplifies the app development process. They also highlight the enduring relevance of blogging, especially in generating leads and revenue, despite the growing popularity of video platforms like YouTube.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Exploring New Tools for Marketers
(02:11) The Evolution of Personal Branding
(04:33) The Shift from Text to Video Content
(06:58) The Enduring Power of Blogging
(07:40) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Latest SAAS Beef: Who's Really Winning Out?

Tue, 05 Nov 2024 13:00:00 -0000

In episode #2857, Eric Siu and Neil Patel explore the fierce competition between Beehive vs. ConvertKit and SEMrush vs. Ahrefs. They share insights on how these "marketing wars" drive engagement and the best strategies for comparing products effectively to boost conversions.

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TIME-STAMPED SHOW NOTES:

(00:00) The Battle of Email Marketing Platforms
(03:01) Effective Marketing Strategies and Competitive Analysis
(04:17) That’s it for today! Don’t forget to rate, review, and subscribe!

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Do You Want Your Lawyers Using ChatGPT? A Debate

Mon, 04 Nov 2024 13:00:00 -0000

In episode #2856, Eric Siu and Neil Patel discuss the transformative impact of AI in legal work, where AI can now produce legal briefs at a fraction of the cost, the concept of the Chief Automation Officer (CAO) as a vital role in modern companies, and the implications of AI on employment.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The Rise of AI in Legal Work
(02:49) The Role of Chief Automation Officer
(05:43) AI's Impact on Employment and Skills
(06:19) That’s it for today! Don’t forget to rate, review, and subscribe!

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Will Demand Boom After the Election?

Sat, 02 Nov 2024 13:00:00 -0000

In episode #2855, Eric Siu and Neil Patel discuss the economic outlook following elections, the importance of interest rates and inflation in shaping the economy, media bias, and the rise of podcasts as a trusted media source, contrasting it with traditional media.

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TIME-STAMPED SHOW NOTES:

(00:00) Economic Outlook Post-Election
(03:09) Media Bias and Trust Issues
(05:56) The Rise of Podcasts in Media
(06:40) That’s it for today! Don’t forget to rate, review, and subscribe!

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Harris vs. Trump: Podcast Views, Censorship, and Media Influence

Fri, 01 Nov 2024 13:00:00 -0000

In episode #2854, Eric Siu and Neil Patel discuss the stark contrast in podcast viewership between political figures Kamala Harris and Donald Trump, Jeff Bezos' recent decisions regarding the Washington Post, and the intersection of politics and business.

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TIME-STAMPED SHOW NOTES:

(00:00) Podcast Viewership: A Political Comparison
(02:53) The Impact of Polarizing Brands
(06:11) Media Trust and Political Neutrality
(07:57) Politics in Business
(08:07) That’s it for today! Don’t forget to rate, review, and subscribe!

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Critical Acquisition Mistakes We Made That You Can Avoid

Thu, 31 Oct 2024 15:00:00 -0000

In episode #2853, Eric Siu and Neil Patel share personal experiences and insights on the challenges faced during acquisitions, including the need for active involvement in the business, having thorough due diligence, understanding cost structures, and the necessity of cultural integration within acquired companies.

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TIME-STAMPED SHOW NOTES:

(00:00) The Importance of Due Diligence in Acquisitions
(02:59) Understanding Cost Structures and Profitability
(06:07) Cultural Integration and Employee Engagement
(09:28) That’s it for today! Don’t forget to rate, review, and subscribe!

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Did Trump's Mcdonald's Stunt Hurt Mcdonald's Sentiment?

Wed, 30 Oct 2024 17:00:00 -0000

In episode #2852, Eric Siu and Neil Patel discuss McDonald's response to political events and the branding strategies employed by both the company and former President Trump. They highlight McDonald's commitment to neutrality in political matters, their effective PR strategy, and the marketing implications of Trump's recent visit to a McDonald's restaurant.

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TIME-STAMPED SHOW NOTES:

(00:00) The Political Landscape of Fast Food
(02:56) McDonald's PR Strategy and Brand Neutrality
(05:21) Trump's Marketing Play and Memes
(05:33) That’s it for today! Don’t forget to rate, review, and subscribe!

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SearchGPT gives brands 4x more referrals vs. Perplexity, How Scribe Publishing went from $21M to bankrupt to back, 1 Instagram reel on 2.5k followers = 950k views!?, and more

Tue, 29 Oct 2024 13:18:00 -0000

In episode #2851, Eric Siu and Neil Patel discuss AI’s implications for search engines like Google, the lessons learned from business failures, innovative marketing strategies, and the impact of AI on productivity and societal progress.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) SearchGPT gives brands 4x more referrals vs. Perplexity
(01:32) How Scribe Publishing went from $21M to bankrupt to back
(07:05) 1 Instagram reel on 2.5k followers = 950k views!?
(08:58) Insights from 500k AI overviews
(10:07) Marc Benioff warns that AI, while useful, is overhyped and partly blames Microsoft
(14:11) That’s it for today! Don’t forget to rate, review, and subscribe!

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This LinkedIn ads tool will automatically retarget ICP visitors from your site, and How we're making the most of our Germany speech

Mon, 28 Oct 2024 15:00:00 -0000

In episode #2850, Eric Siu and Neil Patel share marketing tools and strategies for enhancing client engagement, maximizing opportunities at marketing conferences, and investing in quality networking experiences to foster business growth.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) This LinkedIn ads tool will automatically retarget ICP visitors from your site
(08:05) How we're making the most of our Germany speech
(15:31) That’s it for today! Don’t forget to rate, review, and subscribe!

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How to Attract New Clients: Strategies That Actually Work!

Sat, 26 Oct 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about strategies for attracting new clients, the use of automation tools for project management and onboarding, insights on offering free marketing plans, and selecting the right CRM for sales operations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call
(02:54) Strategies for Offering Free Marketing Plans
(06:05) Automation Tools for Project Management and Onboarding
(08:56) Choosing the Right CRM for Sales Operations
(16:50) Hiring Challenges and Solutions in Marketing

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Single Grain << Eric’s ad agency
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Attention doesn’t move sales or other brand outcomes; studies find, Marketing is no longer a regional game; it's a global first game, Parasite partnerships, and Exploding topics unfair 24430 backlink play

Fri, 25 Oct 2024 13:00:00 -0000

In episode #2849, Eric Siu and Neil Patel discuss that viral content does not always translate to financial success, innovative SEO strategies like parasite partnerships and the distinction between traffic growth and revenue growth.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Attention doesn’t move sales or other brand outcomes, studies find
(06:16) Marketing is no longer a regional game, it's a global first game
(11:58) Parasite partnerships
(14:28) Exploding topics unfair 24430 backlink play
(17:03) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more

Thu, 24 Oct 2024 13:30:00 -0000

In episode #2848, Eric Siu and Neil Patel discuss the importance of SEO for startups, the evolution of marketing strategies, and the distinction between utility friends and genuine friends, the need for small business owners to evolve their thinking, and acquisitions in the marketing landscape.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Is SEO worth investing in for early-stage companies?
(02:22) Utility friends vs friend friends
(05:04) Is money everything?
(09:09) How small business owners need to evolve their thinking
(14:24) Why owning the attention is worth it: SEMrush buys Third Door Media and Search Engine Land
(16:16) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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Special Episode - Seth Godin Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know

Wed, 23 Oct 2024 19:00:00 -0000

Today, we're bringing you a special episode—a conversation with marketing legend Seth Godin. Eric Siu sits down with Seth to talk about the power of storytelling, the importance of long-term thinking in business, and why books still matter. This conversation will inspire you to think bigger and aim higher.

Watch the full interview here.

Get a copy of Seth Godin's newest book: "This is Strategy."

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Understanding Modern Marketing Misconceptions
(02:52) The Philosophy of Strategy
(05:47) The Importance of Focus in Marketing
(09:04) Games and Infinite Play in Business
(11:57) Empathy and Its Role in Strategy
(14:47) Navigating Systems in Business
(18:05) The Power of Time in Strategy
(21:00) Generosity and Authenticity in Business
(23:50) The Strategy Behind Book Publishing
(29:10) The Journey of Writing and Its Impact
(31:35) The Birth of Email Marketing
(35:48) The Importance of Focus in Business
(39:55) Understanding Long-Term Games
(43:45) The Transformative Power of AI
(48:34) Education and the Need for Change Agents
(49:58) Mastering the Art of Storytelling
(53:50) The Balance Between Hustle and Patience

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Can a podcast help you raise money? 20VC raises $400 million, The problem with all these new podcasts, Amazon's AI generator tool can now create audio ads, and Why AI agents are not a moat for your business (and what is)

Wed, 23 Oct 2024 13:00:00 -0000

In episode #2847, Eric Siu and Neil Patel discuss the potential of podcasts as a tool for fundraising, the saturation of the podcast market, and why the true moat for businesses lies in brand value and creativity.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Can a podcast help you raise money? 20VC raises $400 million
(02:24) The problem with all these new podcasts
(07:05) Amazon's AI generator tool can now create audio ads
(09:01) Why AI agents are not a moat for your business (and what is)
(13:25) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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Gary Vee's Secret Business Domination Plan

Tue, 22 Oct 2024 13:00:00 -0000

In episode #2846, we're bringing you some of the top interviews from the Leveling Up channel. In this one, Gary Vee shares his ambitious plan to buy the New York Jets, discusses VFriends, his business philosophies, and much more.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and Ambitions
(02:49) Building Business Empires
(05:47) Family Business Reflections
(09:00) The Journey of Entrepreneurship
(11:51) The Value of Trying
(15:01) Identifying Talent and Relationships
(17:54) Marketing Strategies for Success
(21:13) Hiring and Firing Insights
(24:01) The Art and Science of Marketing
(27:02) The TikTokification of Social Media
(36:51) The Value of Personal Branding
(39:13) The Intersection of Art and Math in Marketing
(40:41) The Importance of Hands-On Experience
(42:05) The Role of Passion in Business
(44:00) The Balance Between Money and Happiness
(46:49) The Journey of Building a Brand
(49:28) The Reality of Entrepreneurship
(50:27) The Power of Content Creation
(52:57) The Future of Live Streaming
(01:08:53) The Vision for VFriends and NFTs

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Single Grain << Eric’s ad agency
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The $100M Mindset That Alex Hormozi Stress-Tested

Mon, 21 Oct 2024 16:00:00 -0000

In episode #2845, we're bringing you some of the best interviews from the Leveling Up channel. Kicking off with Alex Hormozi, who shares insights on business acquisitions, scaling companies, and his book $100M Leads: How to Get Strangers to Want to Buy Your Stuff.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and Podcast Highlights
(02:50) The Challenges of Running a Holding Company
(07:07) The Importance of Content in Deal Flow
(12:19) Focus and Managing Multiple Businesses
(16:36) The Reality of Buying Businesses
(21:16) Shifting Strategies: Minority to Majority Investments
(25:03) Content Strategy Evolution and Future Plans
(32:49) Navigating the Deal Process
(34:12) Content Ideation and Team Dynamics
(39:23) The Art of Storytelling
(45:32) Content Creation and Audience Engagement
(51:51) Building Relationships and Personal Growth
(58:14) The Power of Authenticity in Content

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Single Grain << Eric’s ad agency
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X @neilpatel
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How This Guy Gets 207M YouTube Views Per Month

Fri, 18 Oct 2024 13:00:00 -0000

In episode #2844, Eric Siu and Neil Patel discuss the importance of understanding YouTube’s algorithm and the strategies that successful creators employ, effective client acquisition methods on LinkedIn, and the significance of providing value in outreach efforts.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How this guy gets 207M YouTube views per month
(02:47) How to crush YouTube with the marginal gains effect
(06:20) A simple way to get clients on LinkedIn
(14:38) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

Thu, 17 Oct 2024 13:00:00 -0000

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Klarna's aggressive use of AI to cut on marketing and agencies
(01:28) Google brings ads to AI overviews as it expands AI’s role in search
(04:35) Should you do fake podcasts?
(05:51) OpenAI's new BDRs will help you close revenue
(07:56) B2B vs B2C media companies - what's better?
(12:00) The SaaS era is over
(15:51) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

The Affiliate SEO Site That Does $400M A Year

Wed, 16 Oct 2024 13:00:00 -0000

In episode #2842, Eric Siu and Neil Patel discuss the lucrative model of affiliate SEO, the potential impact of AI on call centers, a comparative analysis of revenue per employee across different companies, the debate on outsourcing availability for entrepreneurs, and the importance of advertising for business growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The affiliate SEO site that does $400M a year
(03:42) What the end of call centers means for your business
(09:11) What we can learn from OnlyFans’ $30M per employee
(11:03) Why you shouldn't have an assistant
(13:29) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Can you actually get big business deals from YouTube?, and 1.2M tweet with nothing to show

Tue, 15 Oct 2024 13:00:00 -0000

In episode #2841, Eric Siu and Neil Patel discuss the potential of YouTube as a platform for generating business deals, the political biases of social media platforms, the reality of social media impressions versus actual business conversions, and understanding costs associated with events and the ROI of such investments.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Can you actually get big business deals from YouTube?
(07:25) 1.2M tweet with nothing to show
(17:18) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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What you can learn from Nike and Starbucks' new CEOs

Mon, 14 Oct 2024 13:00:00 -0000

In episode #2840, Eric Siu and Neil Patel discuss the leadership changes at Starbucks and Nike, the reliance on DEI initiatives, the shift towards longer content formats on platforms like YouTube and the ongoing controversy surrounding WordPress and its leadership's engagement with the community.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) What you can learn from Nike and Starbucks' new CEOs
(02:59) The real reasons why so many brands have broken their DEI promises
(08:55) YouTube extends shorts to 3 minutes
(09:58) WordPress co-founder & Automattic sued for attempted extortion
(14:17) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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Effective Leadership in Agency Management

Sat, 12 Oct 2024 22:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about insights on leadership, team communication, staying connected with both employees and customers, and the value of equity versus cash flow.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call
(02:53) Leadership Insights and Team Communication
(05:46) Poll and Group Engagement
(09:09) Challenges in Agency Business Models
(11:49) Equity vs. Cash Flow in Agency Services

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Single Grain << Eric’s ad agency
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The Secrets of YouTube Marketing

Fri, 11 Oct 2024 13:00:00 -0000

In episode #2839, they focus on YouTube marketing, ROI measurement, global market strategies, innovative marketing techniques, and effective presentation methods for high-stakes proposals.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Agency Owners Association
(02:47) Understanding YouTube Marketing and ROI Challenges
(06:00) Global Market Strategies for DTC Brands
(09:04) Innovative Marketing Strategies for Growth
(11:55) Effective Presentation Techniques for High-Stakes Proposals

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Mastering Testing Methodologies for Affiliate Marketing

Thu, 10 Oct 2024 13:30:00 -0000

In episode #2838, they cover implementing testing methodologies in affiliate marketing, the importance of building relationships for business growth, and effective lead generation through webinars and private events.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call
(02:26) Implementing Testing Methodologies in Affiliate Marketing
(05:17) Building Relationships for Business Growth
(09:36) Webinars and Private Events for Lead Generation

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Single Grain << Eric’s ad agency
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SEO Challenges for SMBs and Content Strategy

Wed, 09 Oct 2024 17:00:00 -0000

In episode #2837, they discuss the importance of white labeling services, ensuring quality in client relationships, and optimizing standard operating procedures (SOPs) for better onboarding and scaling. They also touch on navigating the AI landscape and leveraging technology for agency success.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call
(00:29) SEO Challenges for SMBs and Content Strategy
(03:40) The Importance of Inbound Signals and Brand Queries
(05:11) Leveraging LinkedIn for Lead Generation
(07:42) Specialization vs. Diversification in Agency Services
(12:01) Focus on Mastery: Insights from Seth Godin

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Partnership Strategies for Agency Growth

Tue, 08 Oct 2024 13:00:00 -0000

In episode #2836, they discuss the importance of white labeling services, ensuring quality in client relationships, and optimizing standard operating procedures (SOPs) for better onboarding and scaling. They also touch on navigating the AI landscape and leveraging technology for agency success.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call
(02:56) Partnership Strategies for Agency Growth
(06:13) Ensuring Quality in White Label Services
(08:58) Optimizing Standard Operating Procedures (SOPs)
(11:56) Navigating the AI Landscape in Agencies

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Single Grain << Eric’s ad agency
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X @neilpatel
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How To Systematize Referrals and AI Integration

Sat, 05 Oct 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the integration of AI into business operations, tools for agency efficiency, and a hot seat session focused on scaling referral programs.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Agency Owners Association
(02:36) Integrating AI into Business Operations
(06:31) Exploring Tools for Agency Efficiency
(08:50) Hot Seat Session: Scaling Referral Programs
(24:40) Actionable Insights and Next Steps

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Single Grain << Eric’s ad agency
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YouTube Launches 'Hype' to Incentivize Small Creators

Fri, 04 Oct 2024 13:00:00 -0000

In episode #2834, Eric Siu and Neil Patel discuss the recent launch of YouTube's features aimed at enhancing community engagement, providing more visibility for smaller creators, insights from top-performing ads, and the dynamics between personal and corporate branding.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) YouTube launches 'hype'
(01:17) What YouTube learned by analyzing over 8,000 top ads
(03:56) Are personal brands a waste of time?
(07:37) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Genius of Amazon Owning The Washington Post

Thu, 03 Oct 2024 15:00:00 -0000

In episode #2834, Eric Siu and Neil Patel discuss Jeff Bezos's acquisition of the Washington Post as a strategic move for Amazon, the future of in-flight connectivity with United Airlines' partnership with Starlink, and the challenges of brand marketing in marketing campaigns.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The genius of Amazon owning the Washington Post
(03:05) United Airlines passengers gets free Starlink
(06:39) The brand marketing life cycle
(11:00) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Marketing Trick That Gave Trump a HUGE Edge Over Kamala

Wed, 02 Oct 2024 13:00:00 -0000

In episode #2833, Eric Siu and Neil Patel discuss the role of TikTok and X in shaping public perception on Trump vs. Harris debate, the importance of transparency in food marketing, and innovative marketing strategies like Pizza Hut's resume delivery service.

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TIME-STAMPED SHOW NOTES:

(00:00) TikTok scores: Trump vs. Kamala
(03:43) Beverage marketing of the future
(06:26) Pizza Hut helps out job seekers with resumes on pizza boxes
(10:22) That’s it for today! Don’t forget to rate, review, and subscribe!

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MrBeast, Logan Paul & KSI’s Epic Collab: Genius Yet Controversial?

Tue, 01 Oct 2024 13:00:00 -0000

In episode #2832, Eric Siu and Neil Patel discuss the launch of Lunchly, a new snack product by influencers MrBeast, Logan Paul, and KSI, and raises questions about its health implications for children. They then transitioned into MrBeast's approach of only hiring A players, and insights on AI overviews and their impact on SEO.

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TIME-STAMPED SHOW NOTES:

(00:00) MrBeast, Logan Paul, and KSI collab - business genius but…?
(03:42) How to succeed in Mrbeast production
(08:08) AI On Innovation: Analysis Of +546,000 AI Overviews
(10:36) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Money in Marketing AI is in the Ugly, Not the Sexy

Mon, 30 Sep 2024 16:00:00 -0000

In episode #2831, Eric Siu and Neil Patel discuss the often overlooked aspects of AI and marketing, emphasizing that the real money lies in the 'ugly' and 'boring' parts of the business. They highlight the importance of analyzing data, focusing on proven strategies, and the value of community and connections in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The money in marketing AI is in the ugly, not the sexy
(03:33) Google now lets you auto generate a podcast
(08:35) Reddit adds 700m in monthly organic visitors; How to make money from it
(10:48) That’s it for today! Don’t forget to rate, review, and subscribe!

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Agency Tools on the Bleeding Edge

Sat, 28 Sep 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as they explore new outreach tools, the importance of personal connections in client engagement, insights from the HubSpot Inbound Conference, and innovative technologies that can enhance agency operations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call
(00:29) Exploring New Tools for Agency Growth
(05:13) The Importance of Personal Connections in Outreach
(09:25) Insights from HubSpot's Inbound Conference
(12:12) Innovative Tools for Agency Owners
(14:50) Leveraging Technology for Internal Learning

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Single Grain << Eric’s ad agency
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The Marketing Playbook Behind the $200M Company, Dude Wipes

Fri, 27 Sep 2024 13:00:00 -0000

In episode #2830, Eric Siu and Neil Patel explore the marketing strategies behind Dude Wipes, the importance of community and networking for business growth, as well as the evolving landscape of app development and monetization.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The marketing playbook behind $200M company Dude Wipes
(05:34) Nike documentary chronicling the lives of French athletes took 7 years to make
(07:02) Why you need to join a community to grow faster
(10:18) The end of 1 billion dollar ad-supported consumer startups
(13:33) That’s it for today! Don’t forget to rate, review, and subscribe!

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X @neilpatel
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AI in ads divide consumers, Should you constantly be making tweaks after algorithm updates?, and Perplexity is running ads during Monday Night Football

Thu, 26 Sep 2024 13:00:00 -0000

In episode #2829, Eric Siu and Neil Patel discuss the role of AI and its reception among different generations, the challenges businesses face with algorithm updates, the significance of effective financial management, and the need for strategic spending in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) AI in ads divide consumers
(04:17) Should you constantly be making tweaks after algorithm updates?
(16:06) Perplexity is running ads during Monday Night Football
(17:08) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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Exploring OnlyFans P&L (Profit and Loss)

Wed, 25 Sep 2024 13:00:00 -0000

In episode #2828, Eric Siu and Neil Patel discuss the financial performance of OnlyFans, the concept of 'founder mode' in business, sales strategies, the alignment of sales and marketing efforts, and the significance of data in understanding market dynamics.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Exploring OnlyFans P&L
(13:11) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from Bllsht to holy sh*t

Tue, 24 Sep 2024 19:30:00 -0000

In episode #2827, Eric Siu and Neil Patel discuss how AI-generated content is perceived to be taking traffic away from traditional publishers, insights from Danny Sullivan regarding SEO recovery strategies, and the need for modern brands to focus on building mental availability.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Google’s AI Overviews slammed by news publishers
(02:06) Sites that are susceptible to Google's HCU
(04:14) Why brand authority matters in SEO
(06:38) Key takeaways from Google's search liaison
(10:50) How to turn marketing from B*llsh*t to holy sh*t
(12:41) That’s it for today! Don’t forget to rate, review, and subscribe!

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X @neilpatel
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Should you be spending big money to attend marquee events?, Is LinkedIn or X more powerful?, and How we speak on multiple topics per year at live events

Mon, 23 Sep 2024 17:00:00 -0000

In episode #2826, Eric Siu and Neil Patel discuss their experiences with high-profile events like the All In Summit, the true value of such marquee events for networking and lead generation, and the effectiveness of different social media platforms, particularly LinkedIn and X, in driving traffic and generating leads.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Should you be spending big money to attend marquee events?
(07:29) Is LinkedIn or X more powerful?
(10:56) How we speak on multiple topics per year at live events
(14:55) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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The Ultimate Strategy Showdown for Traffic, Retargeting, and Referrals

Sat, 21 Sep 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the importance of quality content, effective marketing strategies, and the role of AI in content creation. Get insights on successful lead generation methods, focusing on referrals and partnerships in driving business growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call
(02:14) Challenges in Cold Outbound Prospecting
(05:06) Effective Lead Generation Strategies
(10:12) The Importance of Quality Content in Marketing
(11:48) Leveraging AI in Content Creation
(14:44) Case Studies and Success Stories

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Single Grain << Eric’s ad agency
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X @neilpatel
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Why shorts can crush your YouTube longform performance, People who say there is no such thing as bad press is wrong, and Why business acquisitions CRUSH paid media

Fri, 20 Sep 2024 13:00:00 -0000

In episode #2825, Eric Siu and Neil Patel discuss the potential downsides of YouTube shorts, the importance of long-form content for better engagement and revenue, the challenges faced by Bolt.com as it navigates a messy situation with investors and a decline in performance, and the advantages of business acquisitions over paid media.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Why shorts can crush your YouTube longform performance
(07:24) People who say there is no such thing as bad press is wrong
(11:03) Why business acquisitions CRUSH paid media
(14:25) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more

Thu, 19 Sep 2024 13:00:00 -0000

In episode #2824, Eric Siu and Neil Patel discuss the integration of AI in SEO workflows, traditional marketing strategies that remain effective, the importance of critical view of awards and recognition in marketing, the challenges of hiring in the current economic climate and the role of AI in enhancing business operations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) SEO workflows that 10x your speed and save on headcount
(03:05) Old marketing that still crushes today
(07:59) Analyzed 41 DTC sites and 3.8% of the buyers were people who saw the site over a year ago
(09:58) Is it worth submitting your business to the Inc 500 and for other awards?
(13:46) Anthropic launches Claude Enterprise plan to compete with OpenAI
(17:31) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu

The 10x marketer vs the 1000x marketer, The 3 questions that make copywriting instantly work, and LTV, the number one metric marketers get wrong

Wed, 18 Sep 2024 13:00:00 -0000

In episode #2823, Eric Siu and Neil Patel discuss the differences between 10x and 1000x marketers, the implications of smartphone technology on privacy, the future of data collection in health monitoring, effective copywriting techniques, and the critical understanding of customer lifetime value (LTV) in marketing strategies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The 10x marketer vs the 1000x marketer
(08:33) The 3 questions that make copywriting instantly work
(15:09) LTV, the number one metric marketers get wrong
(16:59) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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The genius of the Costco $1.50 hotdog, How 'Founder Mode' will shift the tides of business, and Startups that raise less money grow revenue faster

Tue, 17 Sep 2024 13:00:00 -0000

In episode #2822, Eric Siu and Neil Patel discuss how Costco's $1.50 hot dog serves as a loss leader to attract customers, the importance of founders being deeply involved in their businesses, and the pitfalls of overfunding in startups, suggesting that less funding can lead to greater revenue growth.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The genius of the Costco $1.50 hot dog
(02:14) How 'Founder Mode' will shift the tides of business
(13:30) Startups that raise less money grow revenue faster
(16:59) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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What Eric learned from a guy $800m in debt, Lessons learned from Robert Kiyosaki (Rich Dad, Poor Dad), and Spraying your advertising everywhere isn't a guaranteed way to win; it's a guaranteed way to burn money

Mon, 16 Sep 2024 13:00:00 -0000

In episode #2821, Eric Siu and Neil Patel discuss lessons from Ken McElroy's experiences, Robert Kiyosaki's views on debt and financial strategies, the pitfalls of over-marketing, and the need for a balance between branding and performance in business.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) What Eric learned from a guy $800m in debt
(06:35) What Eric learned from Robert Kiyosaki (Rich Dad Poor Dad author)
(09:52) Spraying your advertising everywhere isn't a guaranteed way to win, it's a guaranteed way to burn money
(16:39) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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Agency Acceleration: LinkedIn Strategy, Client Retention, and Offers

Sat, 14 Sep 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about client retention, managing churn rates, the significance of customer delight, and innovative approaches to client acquisition through platforms like LinkedIn.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Growth Strategies
(02:51) Understanding Client Retention and Churn
(06:06) The Importance of Customer Delight
(09:00) Leveraging LinkedIn for Client Acquisition
(12:00) Crafting Compelling Offers for Better Engagement

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Single Grain << Eric’s ad agency
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X @neilpatel
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Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools

Fri, 13 Sep 2024 13:00:00 -0000

In episode #2820, Eric Siu and Neil Patel discuss Lego's partnership with Fortnite has led to a 26% increase in operating profit for the company. Find out how partnerships can also be a precursor to M&A and can help companies grow and learn from each other.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Fortnite x Lego partnership pays off big for Lego
(05:35) How to get an ultimate recruiting list of the best people
(08:17) AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools
(12:38) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu

Google's new indexing approach you need to see now, The sleazy world of Reddit marketing, Is it worth building an in-house agency?, and more

Thu, 12 Sep 2024 13:00:00 -0000

In episode #2819, Eric Siu and Neil Patel discuss the importance of quality over quantity in SEO, the need to delete low-traffic pages, the significance of updating and consolidating web pages, the benefits of building an in-house agency, and the impact of site speed on revenue.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Google's new indexing approach you need to see now
(04:32) The sleazy world of Reddit marketing
(11:17) Is it worth building an in-house agency
(13:45) The Financial Times reinforces that slow site speeds cause massive revenue declines
(16:38) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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You're not Elon Musk - be careful with what you say, it will affect your marketing, Adidas performance marketing didn’t work, and When will businesses start booming again? What we are seeing in the ad industry

Wed, 11 Sep 2024 13:00:00 -0000

In episode #2818, Eric Siu and Neil Patel discuss how Elon Musk's outspokenness has negatively impacted his business, branding and performance marketing with a focus on Adidas and Nike, and when businesses will start booming again.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) You're not Elon Musk – Be careful what you say, it will affect your marketing
(05:47) Adidas performance marketing didn’t work
(11:54) When will businesses start booming again? What we are seeing in the ad industry
(18:18) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu

How Meta AI got 400M monthly active users/40M daily active users, and The $1 trillion dollar business with a crappy website

Tue, 10 Sep 2024 17:30:00 -0000

In episode #2817, Eric Siu and Neil Patel discuss the measurement of active users, the importance of website design, the value of attending conferences, and the benefits of starting a business at a young age.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How Meta AI got 400M monthly active users/40M daily active users
(02:50) The $1 trillion dollar business with a crappy website
(16:22) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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Should you invest in real estate?, $50M offer > $1B offer?, From $1B to $600K - Cameo's downfall?, and Your business is only worth what someone is willing to pay

Mon, 09 Sep 2024 13:00:00 -0000

In episode #2816, Eric Siu and Neil Patel discuss investing in real estate versus investing in a business, the idea of using your business’ income to invest in real estate for tax benefit, the challenges of valuing businesses, and the risks of raising too much money.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Should you invest in real estate?
(05:39) $50M offer > $1B offer?
(09:16) From $1B to $600K - Cameo's downfall?
(13:41) Your business is only worth what someone is willing to pay
(16:06) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner

Sat, 07 Sep 2024 17:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about book recommendations, the importance of staying involved in your business, using debt financing in agencies, the impact of cold DMs on LinkedIn reach, and strategies for increasing reach on LinkedIn.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(02:15) The Importance of Staying Involved in Your Business
(03:11) The Concept of the Working Businessman
(04:08) Lessons from Jay Paul Getty's Book
(06:24) Using Debt Financing in Agencies
(10:28) The Impact of Cold DMs on LinkedIn Reach
(13:18) Strategies for Increasing Reach on LinkedIn
(16:52) Resources and Support for Agency Owners

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Single Grain << Eric’s ad agency
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X @neilpatel
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Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM

Fri, 06 Sep 2024 14:30:00 -0000

In episode #2815, Eric Siu and Neil Patel discuss the popularity of YouTube among celebrities, compare YouTube to Instagram in terms of ad revenue and reach, how insufferable the nature of LinkedIn posts are, and the growth of Reddit's ad business.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Is YouTube the best for the next decade?
(02:23) The insufferableness of LinkedIn
(05:41) Is Reddit the next big opportunity for paid media?
(08:56) If your marketing is a perfect 10, you did something wrong
(10:33) Perplexity plans to start running ads in Q4 at a $50 CPM
(12:45) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years

Thu, 05 Sep 2024 13:00:00 -0000

In episode #2814, Eric Siu and Neil Patel discuss the Federal Reserve's rate cuts, the possibility of a recession, the benefits of SBA loans for acquisitions, the importance of hiring in business, the annoyance of political marketing, and the ethical considerations of marketing political campaigns.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Marketing spend will go up, the market is estimating 4 rate cuts this year
(07:07) His CEO slept with his wife; here's what he learned about B2B SaaS,
(09:30) There's a boatload of money in political marketing... even outside of presidential election years
(12:20) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more

Wed, 04 Sep 2024 13:00:00 -0000

In episode #2813, Eric Siu and Neil Patel discuss the impact of being a guest on a popular podcast, the saturation of AI in educational and marketing content, the benefits and drawbacks of a four-day work week, the rise of women's sports and its marketing opportunities, and the success of the WNBA.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How the Lex Fridman Podcast increased this guy's revenue By 93%
(01:14) AI will saturate educational content. Here's what to do
(04:20) Does SEMrush's employee advocacy program drive business?
(06:50) 50 German companies are piloting the 4-day work week
(10:54) Why the rise of women's sports has unlocked unexpected marketing opportunities
(13:53) That’s it for today! Don’t forget to rate, review, and subscribe!

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The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms

Tue, 03 Sep 2024 13:00:00 -0000

In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of going where the attention is, the value of brand trust, and the impact of social media hate.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The ROI of creators is… 0?
(07:11) Brand trust: Why human attention beats algorithms
(16:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal

Mon, 02 Sep 2024 19:00:00 -0000

In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value of experience in different types of companies. They also briefly mention the podcast industry and the recent deal involving Alex Cooper.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Can you hire a CEO and leave them alone?
(06:10) The best CMOs work at ugly companies
(11:17) Alex Cooper jumps from Spotify to SiriusXM in $125 million deal
(13:07) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Role of Referrals and Networking in Agencies

Sat, 31 Aug 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the strategies on referrals, reconnecting with contacts during business trips, hosting dinners to build relationships, and adoption of AI.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(00:29) Generating Leads and Clients for Agencies
(06:22) The Future of AI and Agency Services
(09:41) Positioning Services for AI Impact
(16:11) The Importance of Innovation in Agency Services

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X @neilpatel
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Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles

Thu, 29 Aug 2024 13:00:00 -0000

In episode #2810, Eric Siu and Neil Patel discuss the challenges of trusting agencies for sales and demand generation in the early stages of a startup, the drawbacks of taking shortcuts, the power of words in marketing, the decline of cable TV and the rise of streaming services.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Why you can't trust agencies
(03:24) Power of words
(06:43) Why depth and non-obvious content crush everything else
(11:39) Cable TV business crumbles
(14:46) That’s it for today! Don’t forget to rate, review, and subscribe!

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The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss

Wed, 28 Aug 2024 13:00:00 -0000

In episode #2809, Eric Siu and Neil Patel discuss the possibility of creating a billion-dollar one-person SEO agency using AI, the Red Ventures selling CNET at a $400 million loss, and share personal experiences of dealing with failures and the challenges of cleaning up and rebuilding.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The billion-dollar one-person SEO agency: Fiction or the future?
(02:47) CNET is sold for a $400M loss
(16:54) That’s it for today! Don’t forget to rate, review, and subscribe!

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MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?

Tue, 27 Aug 2024 13:00:00 -0000

In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast's YouTube channel, the importance of avoiding bureaucracy in large organizations, the misconception of a four-day workweek, the opportunity to buy discounted exercise equipment from Costco, and the diminishing impact of using the term 'AI' in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) MrBeast goes corporate
(11:25) How Costco sells $9000 exercise equipment for $100
(14:20) Is using the word "AI" in your marketing dead?
(17:10) That’s it for today! Don’t forget to rate, review, and subscribe!

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How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month

Mon, 26 Aug 2024 13:00:00 -0000

In episode #2807, Eric Siu and Neil Patel discuss the importance of website speed and provide tips on how to keep a website fast, the impact of remote work on different generations, and share their insights on a successful top-of-funnel strategy for an astrology app.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How long will people wait for websites to load in 2024? Survey says…
(04:14) Why Premature marketing diversification is a killer
(05:21) Did WFH destroy a generation of workers?
(11:50) The astrology app that gets 50m TikTok views per month
(15:40) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC

Sat, 24 Aug 2024 18:30:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the pros and cons C Corp vs. pass-through LLC, salary vs. distribution, maximizing profit share, and tax implications.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Agency Owners Association
(00:30) Question on How Marketing Agencies Structure Finances
(01:26) Different Approaches to Paying Yourself
(02:25) Choosing Between C Corp and Pass-Through LLC
(04:17) Advice on Getting Started and Setting Up
(07:25) Strategies for Maximizing Profit and Deductions
(11:52) Borrowing Power and Mortgages for Business Owners
(16:43) Finding New Clients Online

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Single Grain << Eric’s ad agency
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X @neilpatel
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Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI

Fri, 23 Aug 2024 14:00:00 -0000

In episode #2806, Eric Siu and Neil Patel share their top marketing tools and tactics for Q3 2024. They highlight Overlap for repurposing YouTube content and Zaymo for enabling purchases within emails. They also discuss timeless strategies like live events, partnerships, and email marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Our Favorite Marketing Tool For Q3 2024
(07:08) Old marketing that still drives major ROI
(16:55) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Lessons Learned from Analyzing 3000 Landing Pages Pt. 2

Thu, 22 Aug 2024 13:20:00 -0000

In episode #2805, we cover a portion of Neil Patel’s Webinar, focusing on boosting conversions, covering color psychology, personalization, high-converting landing pages, hero design, video use, detailed benefit lists, social proof, and best practices for CTAs and page design.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction
(00:29) The Role of Color Psychology in Conversions
(02:26) Key Elements for High-Converting Landing Pages
(06:27) Using Video to Enhance Landing Page Conversions
(09:27) The Value of Detailed Benefit Lists
(11:10) Harnessing the Power of Social Proof
(14:51) Best Practices for CTAs and Page Design
(18:38) Conclusion: High-Quality Imagery and Clear Language

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Single Grain << Eric’s ad agency
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X @neilpatel
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Lessons Learned from Analyzing 3000 Landing Pages Pt. 1

Wed, 21 Aug 2024 13:00:00 -0000

In episode #2804, we cover a portion of Neil Patel’s Webinar, focusing on conversion rate optimization and how to go from average to amazing. They discuss the importance of understanding your audience, optimizing landing pages, and implementing CRO strategies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and Overview
(01:21) The Secret to Increasing Conversions
(03:16) Understanding Your Audience
(06:12) Mobile Optimization
(09:44) A/B Testing
(15:04) Form Field Reduction
(16:11) Compelling Headlines and Urgency
(17:03) Countdown Timers

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies

Tue, 20 Aug 2024 13:00:00 -0000

In episode #2803, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners including LinkedIn ads for CTV, introducing new services without case studies, finding good paid SaaS agencies, and encouraging clients to approve case studies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Agency Owners Association
(00:30) Experimenting with LinkedIn Ads for CTV
(03:01) Introducing New Services without Case Studies
(06:22) Finding Good Paid SaaS Agencies
(09:28) Encouraging Clients to Approve Case Studies
(14:06) The Purpose Behind the Agency Owners Association

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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu

Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth

Mon, 19 Aug 2024 14:00:00 -0000

In episode #2802, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners and provide insights and advice on launching a new product, hiring freelancers, leveraging media platforms, and more.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Scaling an Agency
(02:37) Strategies for Launching Business Biscuits
(05:31) Maintaining Focus on One Business
(07:40) Avoiding Half Measures and Protecting the Core Business
(08:09) Hiring Freelancers for Mundane Tasks
(09:37) Finding the Right Fit for Your Agency
(10:31) Framework for Hiring: Jobs to be Done
(13:00) Leveraging Media Platforms for Agency Growth
(14:47) Viewing Media Platforms as Part of the Business
(15:38) Maintaining Focus and Avoiding Distractions

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Profit Strategies for Agency Owners: Should You Distribute or Reinvest?

Sat, 17 Aug 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Find out the importance of finding a balance between reinvesting in the business vs. taking distributions and insights on acquiring companies, including different financing options and deal structures.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(00:30) Finding the Balance: Reinvesting vs. Taking Distributions
(01:27) Acquiring Companies: Financing Options and Deal Structures
(08:03) Sourcing Off-Market Agencies for Better Deals
(09:47) Building a Deal Team for Successful Acquisitions
(12:57) Recommended Resources for Agency Growth and Acquisition

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X @neilpatel
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Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools

Fri, 16 Aug 2024 13:00:00 -0000

In episode #2801, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil tackle pressing questions from agency owners. The discussion covers crucial topics such as demonstrating the value of video to clients, discovering leads for a new agency, comparing valuations between retainer work and productized services, tracking offline conversions, and leveraging conversation intelligence tools.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Agency Owners Association
(00:33) Explaining the Value of Video to Clients
(02:35) Finding Leads for a New Agency
(03:05) Valuations for Retainer Work vs. Productized Services
(06:24) Tracking Offline Conversions
(11:47) Using Conversation Intelligence Tools
(13:12) Conclusion

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X @neilpatel
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Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more

Thu, 15 Aug 2024 13:00:00 -0000

In episode #2800, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on the challenges and pitfalls of taking equity as compensation, the use of NPS feedback to improve agency performance, the importance of focusing on the right marketing service for clients, strategies for entering new industries, and the acquisition of distressed agencies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and Overview
(00:30) The Risks and Challenges of Equity Compensation for Agencies
(03:09) Using NPS Feedback to Improve Agency Performance
(05:04) Choosing the Right Marketing Service for Clients
(09:14) Strategies for Entering New Industries
(13:19) Acquiring Distressed Agencies for Market Entry
(18:34) Conclusion

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Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more

Wed, 14 Aug 2024 14:00:00 -0000

In episode #2799, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on scaling agencies and generating business leads through long-form content, the importance of case studies on LinkedIn, the effectiveness of awards and RFPs in B2B marketing, the shift from organic to paid SEM, and key factors for successful paid ad campaigns.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Agency Owners Association Call
(00:56) Preferred Medium for Long-Form Content
(02:04) The Importance of Organic Social Media
(03:29) Building Strategic Partnerships with Other Agencies
(05:45) The Shift from SGE to AI Overviews in Paid SEM
(10:41) Managing Client Relationships and Demonstrating ROI
(14:23) Key Factors for Successful Paid Ad Campaigns

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Single Grain << Eric’s ad agency
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What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?

Tue, 13 Aug 2024 13:00:00 -0000

In episode #2798, we discuss how SEO is evolving to include optimizing for multiple channels, the future of marketing involves leveraging influencer marketing with a focus on ROI, and why you shouldn’t get too caught up in personal branding on platforms like LinkedIn.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) What's the future of SEO looking like
(05:45) SEO as we know it is dead – Here's what the future looks like
(10:18) How influencer marketing is moving into a more rigorous, metrics-driven era
(12:26) 100% of marketing and sales execs who post on LinkedIn… fail?
(17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
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The Meta, Microsoft, and Google arms race, How Microsoft Teams crushed Slack like a cockroach, Why you should go wide and narrow with your social content, The secret organization that Steve Jobs created in Apple, and more

Mon, 12 Aug 2024 13:00:00 -0000

In episode #2797, we discuss the Meta, Microsoft, and Google's arms race, the strategy of going wide and narrow with social content, Steve Jobs' secret organization at Apple, the challenges in the SEO industry, and the benefits of having an elite group of employees.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The Meta, Microsoft, and Google arms race
(01:52) How Microsoft Teams crushed Slack like a cockroach
(03:09) Why you should go wide and narrow with your social content
(06:52) The secret organization that Steve Jobs created in Apple
(11:27) NerdWallet reports $151M in revenue but has SEO 'Headwinds’
(13:29) Does link-building no longer work?
(15:23) That’s it for today! Don’t forget to rate, review, and subscribe!

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Should New Agencies Accept Bad Clients for Cash Flow? Pros & Cons Explained

Sat, 10 Aug 2024 18:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore why you should tier clients based on their level of headache and evaluate whether they are worth the headache based on their overall value. Also discover affordable digital marketing conferences and CRM systems for lead nurturing!

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Taking on Bad Clients for Cash Flow
(01:52) Tiering Clients and Evaluating the Headache Factor
(03:15) Finding Affordable and Relevant Digital Marketing Conferences
(05:38) Choosing the Right CRM System for Lead Nurturing
(09:14) Exploring CRM Options: Pipe Drive and Go High Level
(12:45) Making Money as a Large Agency Owner

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Single Grain << Eric’s ad agency
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OpenAI tempers expectations with less bombastic, GPT-5-less DevDay this fall, Prediction: Social media will change in 2025 because of disinformation, and UBI experiment fails

Fri, 09 Aug 2024 13:00:00 -0000

In episode #2796, we discuss the spread of disinformation on social media platforms and the potential need for regulation to address this issue, the results of the UBI experiment, the role of politicians, and the importance of purpose in people's lives.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) OpenAI tempers expectations with less bombastic, GPT-5-less DevDay this fall
(01:11) Prediction: Social media will change in 2025 because of disinformation
(07:36) UBI experiment fails
(17:32) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim, Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?, and The businessman at bay

Thu, 08 Aug 2024 13:00:00 -0000

In episode #2795, we discuss the success of Ryan Reynolds and Hugh Jackman's movies, the power of marketing and advertising, the profitability of high-end luxury stores at airports, and the resilience required to overcome adversity in business.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim
(03:29) Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?
(11:36) The businessman at bay
(16:10) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu

The stock market crash creates a marketing opportunity, What will happen to marketing as interest rates drop?, and The difference between Donald Trump & Kamala Harris' marketing

Wed, 07 Aug 2024 15:00:00 -0000

In episode #2794, we discuss how large publicly traded companies tend to cut marketing during bad times, creating an opportunity for smaller businesses to acquire more customers, the potential recession, the role of rate cuts in stimulating spending and the marketing strategies of Donald Trump and Kamala Harris in the upcoming election.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) When the stock market crashes, it creates a marketing opportunity
(04:49) What will happen to marketing as interest rates drop?
(08:32) The difference between Donald Trump & Kamala Harris' marketing
(14:25) That’s it for today! Don’t forget to rate, review, and subscribe!

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Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing?

Tue, 06 Aug 2024 13:00:00 -0000

In episode #2793, we talk about AI-generated content and platform trust, censorship and government intervention, education and critical thinking, equal opportunity and hard work, and the downfall of Nike.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Elon Musk retweeted a parody Kamala Harris campaign ad Friday without labeling it as misleading (an apparent violation of his own platform’s rules)
(10:02) The fall of Nike was partly because of… performance marketing?
(17:18) That’s it for today! Don’t forget to rate, review, and subscribe!

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The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams

Mon, 05 Aug 2024 13:00:00 -0000

In episode #2792, we talk about the MIT Neurosurgeon who decided to quit his job, focus on his health, and start a YouTube channel. The video he posted about his experience went viral, highlighting the power of authenticity. We also discuss diversity, equity, and inclusion (DEI) in the business world.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The MIT Neurosurgeon who is now unemployed
(10:23) Microsoft and John Deere kill their DEI teams
(15:57) That’s it for today! Don’t forget to rate, review, and subscribe!

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Making Your Creative Agency Attractive for Acquisition

Sat, 03 Aug 2024 15:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of monthly recurring revenue (MRR) and contracts, the value of having a business that can operate without the owner, and the role of brokers in the acquisition process.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(00:27) Understanding the Inbound Interest to Buy a Company
(01:52) Making a Company More Appealing for Potential Buyers
(03:17) The Importance of Monthly Recurring Revenue (MRR) and Contracts
(04:40) Building a Business that Can Operate Without the Owner
(06:08) Navigating the Role of Brokers in the Acquisition Process

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MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024

Fri, 02 Aug 2024 13:00:00 -0000

In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presidential election and its effect on ad inventory, the rise of GOP1 drugs and its potential impact on the beauty industry, and the shifts in DE&I initiatives in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) MrBeast's mega influencer video lessons
(06:20) Paramount ads manager brings TV and AI-powered creative to smaller businesses
(08:17) Top CMO concerns for the rest of 2024
(15:59) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Olympics opening ceremony fiasco, Woke AI lies about history, and What it's really like to transition from employee to entrepreneur

Thu, 01 Aug 2024 13:30:00 -0000

In episode #2790, we discuss the importance of avoiding polarizing content in marketing, the need for unbiased AI models, the impact of selective information organization, the complexity of political ideologies, and the difficulties faced by founders.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The olympics opening ceremony fiasco
(01:50) Woke AI lies about history
(08:54) What it's really like to transition from employee to entrepreneur
(11:45) That’s it for today! Don’t forget to rate, review, and subscribe!

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CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive

Wed, 31 Jul 2024 13:40:00 -0000

In episode #2789, we discuss the impact of the CrowdStrike outage, how they handled the situation, and the negative press it generated. We also tackled the traits of effective executives that are explored through the insights from a book by Jay Paul Getty.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) CrowdStrike offers a $10 apology gift card to say sorry for outage
(03:52) Olympic ad spending at record levels as streaming boom helps fuel demand
(06:35) What it means to be a real executive
(12:56) That’s it for today! Don’t forget to rate, review, and subscribe!

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X @neilpatel
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How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more

Tue, 30 Jul 2024 13:00:00 -0000

In episode #2789, we discuss Lakers' investment in LeBron James' son, the use of AI in marketing, the impact of interest rates on the economy, the rise of robot-operated factories, the potential of offshore recruiting, and reselling items on platforms like eBay.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How the Lakers made a $7.9 million marketing investment with Bronny James
(07:30) A unique way fortune 100 brands are using AI for marketing
(12:04) Intuit cuts 2,000 employees to invest further in AI
(14:04) Powell indicates Fed won’t wait until inflation is down to 2% before cutting rates
(15:21) China launches 24/7 factory with 0 live workers
(21:10) That’s it for today! Don’t forget to rate, review, and subscribe!

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Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency?

Mon, 29 Jul 2024 13:00:00 -0000

In episode #2788, we discuss why AMD missed out on opportunities in the mobile and GPU markets, the importance of persistence and survival in business, as well as the need for focus and specialization in agency differentiation.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Why AMD lost to Intel/Nvidia despite having a superior product
(10:14) How do you differentiate your agency?
(19:04) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden's Twitter is a joke, and The quickest way to grow your ad agency, join forces with others

Fri, 26 Jul 2024 13:00:00 -0000

In episode #2787, we discuss the rise of influencers, the importance of managing your own social media accounts, the benefits of partnering with other agencies, and the value of building relationships over time.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Hailey Welch, Hawk Tuah Girl, signs with The Penthouse
(03:54) Why Joe Biden's Twitter is a joke
(06:47) The quickest way to grow your ad agency, join forces with others
(15:51) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Why organic social rivals SEO today, Virality doesn't mean more revenue - David Guetta man in finance song only hits 900k listens, Was 'Stop Asian Hate' fake marketing?, and more

Thu, 25 Jul 2024 13:00:00 -0000

In episode #2786, we discuss how organic social media platforms like Reels, TikTok, and Shorts can help you become top of mind, the challenges of monetizing fame, the role of the media in shaping narratives, and the influence of woke advertisers on platforms and content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Why organic social rivals SEO today
(03:09) Virality doesn't mean more revenue – David Guetta man in finance song only hits 900k listens
(05:24) Was 'Stop Asian Hate' fake marketing?
(13:05) Woke advertisers are colluding to stop Elon Musk, Joe Rogan, and others
(17:36) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more

Wed, 24 Jul 2024 13:00:00 -0000

In episode #2785, we discuss the decline of affiliate marketing and the challenges faced by businesses and affiliates, the potential acquisition of HubSpot by Google, the impact of raising prices in SaaS companies, and Syed Balkhi's smart WordPress M&A strategy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Is it worth having an affiliate program after Google sacked so many affiliate sites?
(03:07) HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company
(10:05) If you're afraid to increase your prices, just watch this
(14:37) Syed Balkhi's smart WordPress M&A strategy
(16:02) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers

Tue, 23 Jul 2024 13:00:00 -0000

In episode #2784, we reference a study by McKinsey in 2015 that claimed a link between profits and executive diversity. We also discuss founders creating their own media channels and the influence of social media on brands.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Will diversity, equity, and inclusion make you rich?
(09:59) You are the media now
(13:25) How TikTok comments pushed Converse to bring back discontinued sneakers
(17:27) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally

Mon, 22 Jul 2024 13:00:00 -0000

In episode #2783, we discuss the importance of launching a product quickly to iterate and reach product market fit, the rise of in-house influencers and how companies can leverage their employees' social media profiles, and Apple's fee on ads and recommend purchasing ads on a computer to avoid potential cost increases.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Data reveals how long it takes to reach product market fit
(05:04) The rise of in-house influencers
(09:47) Apple expands 30% fee on Facebook and Instagram ads globally
(14:11) That’s it for today! Don’t forget to rate, review, and subscribe!

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X @neilpatel
X @ericosiu

Strategies to Land $5M+ Clients in Luxury Home Building

Sat, 20 Jul 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice on how to generate leads without relying on architects and designers. Learn to target high-end events and magazines using intent-based lists, geofencing, and cold emails.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(04:16) Using Intent-Based Lists to Identify Potential Leads
(06:31) Showcasing the Builder's Portfolio to Attract Clients
(08:32) Targeting the Right Audience for Luxury Homes
(09:55) Combining Real-World and Digital Marketing Strategies
(10:44) Leveraging Geofencing and Intent-Based Lists
(11:14) Introduction to Offshore Recruiting for Marketing Talent
(12:41) Utilizing Data from Crunchbase and Similar Databases
(13:11) Exploring a New Software for Lead Generation

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X @neilpatel
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How big agency M&A and hiring works, and World's richest man on being a 'working boss’

Fri, 19 Jul 2024 13:00:00 -0000

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have experience in the industry, and a mention of J. Paul Getty and his approach to being a working boss.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How big agency M&A and hiring works
(12:33) World's richest man on being a 'working boss’
(15:53) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media

Thu, 18 Jul 2024 13:00:00 -0000

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporations, and the impact of the incident on social media advertising and organic social content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How trump made his assassination attempt a marketable moment
(04:22) Why you can't trust CNN or Washington Post anymore
(10:59) BlackRock pulls commercial that included Trump rally shooter
(13:57) Companies pull ads during the shooting from social media
(19:19) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google

Wed, 17 Jul 2024 13:04:00 -0000

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Why Elon Musk doesn't use data when creating new innovations
(03:02) How marketing can backfire: Roaring Kitty purchased $245M of Chewy
(06:35) Search everywhere optimization: platforms SEOs need to optimize for beyond Google
(18:45) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more

Tue, 16 Jul 2024 13:00:00 -0000

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing programmatic SEO, and the rise of AI answer optimization.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How to use fake haters to blow up your engagement
(01:47) The genius of Kourtney Kardashian's 'Lemme' brand
(02:40) 76% of NVIDIA employees are millionaires and 37% are worth over 20 million
(08:23) New zero-click study shows what people do after a Google search
(12:14) What happens when you scale your SEO with AI – Are AI answers the new SEO?
(17:44) That’s it for today! Don’t forget to rate, review, and subscribe!

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X @neilpatel
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Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a magic pill (Ozempic)

Mon, 15 Jul 2024 13:00:00 -0000

In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's stance on not promoting in content, the death of traditional content marketing, and effective alternatives.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Louis Vuitton and Dior's genius real estate strategy
(05:02) Is Alex Hormozi right about not promoting in your content?
(11:23) Traditional content marketing is dead - here's what to do
(12:56) The power of marketing a magic pill (Ozempic)
(18:04) That’s it for today! Don’t forget to rate, review, and subscribe!

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Unlock $1M Revenue: Proven Strategies for Agency Success

Sat, 13 Jul 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one thing vs. offering multiple services, internationalization, managing rates in a changing economy, and marketing strategies for offline brands.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(00:56) Upselling Strategies for Account Managers
(03:07) Balancing Focus and Offering Multiple Services
(05:02) Expanding Internationally: Pricing and Features
(09:39) Managing Rates in a Changing Economy
(15:47) Marketing Strategies for Offline Brands
(17:38) Conclusion

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X @neilpatel
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Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results

Fri, 12 Jul 2024 13:00:00 -0000

In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the importance of good advertising, and Google's decision to drop continuous scroll in search results.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: ZoomInfo's SEO Torched, AI's early winner: consultants, Steve Jobs on good ads, & more
(07:51) The early winner of AI is…consultants?
(11:23) How Steve Jobs was taught what a good ad looks like
(15:00) Google dropping continuous scroll in search results
(16:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier

Thu, 11 Jul 2024 13:00:00 -0000

In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's growing role in marketing. We also touched on synthetic data and Google's testing of link cards in AI overviews.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
(03:00) Over-optimized SEO features associated with Google traffic declines
(07:34) CMO tenure falls to lowest level in more than a decade
(09:35) AI will make marketing harder, not easier
(15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue

Tue, 09 Jul 2024 13:00:00 -0000

In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the hiring of talent from South Africa, and the potential of marketable athletes to elevate sports leagues.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Perplexity's keyword visibility goes up 86%, Why mainstream media Is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
(01:00) Perplexity's keyword visibility goes up 86%
(03:04) Why mainstream media is dead
(07:32) SaaS companies are spending $2.64 to generate $1 of revenue
(20:37) That’s it for today! Don’t forget to rate, review, and subscribe!

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Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy

Mon, 08 Jul 2024 13:01:00 -0000

In episode #2774, we discuss our marketing tactics that have been effective for our businesses, such as using QR codes in webinars, running paid ads to webinars for warm leads, leveraging programmatic SEO and CRO to optimize web pages, and many more. We also touch on the importance of hiring talented individuals and the evolving landscape of diversity in the workplace.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy
(01:00) Undisclosed marketing tactics from Neil Patel & Eric Siu
(12:51) Companies are taking a stance on meritocracy
(16:27) That’s it for today! Don’t forget to rate, review, and subscribe!

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Don’t Create a Personal Brand If You Want to Do This as an Agency Owner

Sat, 06 Jul 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss personal branding, corporate brand building, scaling strategies, SEO's role in growth, and services digital agencies can offer to enter the Western market.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(02:22) Building a Corporate Brand
(04:16) The Value of Referrals and Good Work
(05:12) Platforms and Content Formats
(06:42) Different Approaches to Agency Growth
(08:18) Moving from Six to Seven Figures
(10:40) Supercharging SEO through Brand Building
(13:32) Entering the Western Market
(14:52) Services for Media Companies
(16:17) Expanding Services and Upselling

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Neil Patel and Eric Siu's Biggest Business Mistakes

Fri, 05 Jul 2024 13:00:00 -0000

In episode #2773, we discuss our biggest marketing and business mistakes in the last 12 months. Neil talks about the expansion of his ad agency, NP Digital, to multiple countries and the significant increase in expenses. We also share our mistake of prioritizing speaking engagements based on revenue rather than ideal customers.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Neil Patel and Eric Siu's Biggest Business Mistakes
(01:00) Neil Patel and Eric Siu's Biggest Business Mistakes
(17:46) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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Why e-commerce and UGC are crushing for SEO while affiliate sites are dying, and MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion)

Thu, 04 Jul 2024 13:00:00 -0000

In episode #2772, we discuss the shift in search engine results pages (SERPs) from displaying more affiliate product review content to more e-commerce and user-generated content (UGC). This shift makes more sense for users who want to see the best products and make a purchase directly. We also touch on the topic of hiring based on merit and diversity, with contrasting responses from different platforms.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Why e-commerce & UGC thrive in SEO as affiliate sites decline, and MEI vs. DEI
(01:00) Why e-commerce and UGC are crushing for SEO while affiliate sites are dying
(07:33) MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion)
(14:41) That’s it for today! Don’t forget to rate, review, and subscribe!

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How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows

Wed, 03 Jul 2024 13:00:00 -0000

In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over traffic and the importance of reputation and customer service. We note Google's AI overviews show fewer results, with less Reddit content and better performance from UGC and e-commerce content.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
(01:00) How Zapier got $575m worth of SEO traffic
(11:21) AI Overview data that will blow your mind
(15:06) Google AI Overviews showing less often, with less Reddit, data shows
(17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X

Tue, 02 Jul 2024 13:00:00 -0000

In episode #2770, we dive into the fascinating world where politics, media, and digital strategy intersect. From the carefully crafted narratives in traditional debates to Robert F. Kennedy's groundbreaking approach with his alternate debate, we uncover the deeper layers that shape public perception and policy. Stay tuned as we explore how leveraging video can transform your presence on platforms like LinkedIn and X.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X
(01:00) The hidden agenda behind the presidential debate
(03:26) RFK's alternate presidential debate
(12:39) Prepare to go all in on video for LinkedIn and X
(16:48) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks

Mon, 01 Jul 2024 13:00:00 -0000

In episode #2769, we discuss how Apple isn't paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue, Apple might seek a share. We also talk about gaining billions of social media views through a dedicated content creation team, though monetization is tricky—entrepreneurs should focus and persist for success.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks
(01:00) Apple pays OpenAI…nothing?
(02:32) How to get 2.5B views from shorts/reels/TikToks - Steve Tan
(13:24) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more

Fri, 28 Jun 2024 13:00:00 -0000

In episode #2768, we discuss the growing role of communities like Reddit in SEO and the impact of poor customer service on reputations, citing Airbnb. We note Twitter's private likes boost engagement and emphasize the importance of practical AI applications, praising Apple for user-focused AI solutions.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more
(01:00) Why communities are the new SEO
(02:12) Airbnb's customer service fiasco
(11:11) Elon takes 'likes' private and they shoot up 10%
(13:55) Is it worth tying AI into your messaging so you can get more buzz?
(14:12) Apple stock surges by more than $200B by announcing AI features
(16:56) That’s it for today! Don’t forget to rate, review, and subscribe!

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Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts

Thu, 27 Jun 2024 13:00:00 -0000

In episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, and dinners, and the benefits of offering multiple services and expanding into different regions.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Is TOFU content is now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
(01:00) Is TOFU content now useless for SEO?
(02:31) Meta plans to cut VPs
(07:46) The marketing strategy Eric and Neil use to get enterprise accounts
(18:54) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks' 7-month turnaround

Wed, 26 Jun 2024 14:00:00 -0000

In episode #2766, we discuss Google's AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven months from insolvency, was turned around by CEO Howard Schultz refocusing on customer experience, and how blockchain can enhance affiliate marketing by verifying transactions.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Prediction: Google’s AI to personalize search better than ChatGPT, Starbucks' 7-month turnaround
(01:00) Prediction: Why Google's AI will be able to better personalize your search experience over ChatGPT
(05:37) The Starbucks turnaround story - 7 months to insolvency, 10 incremental customers
(16:48) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote, California's $22 minimum wage backfires, and Are 4-day work weeks a good idea?

Tue, 25 Jun 2024 13:00:00 -0000

In episode #2765, we discuss Elon Musk's brand power and influence – shareholders voted in favor of Musk receiving his $56 billion pay package. We also talk about the impact of minimum wage laws in California, where fast food chains have cut jobs and raised prices in response to the $22 minimum wage.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Tesla shares up on Musk's $56B pay vote, California's $22 minimum wage backfires, and more
(01:00) Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote
(04:29) California's $22 minimum wage backfires
(16:16) Are 4-day work weeks a good idea?
(18:13) That’s it for today! Don’t forget to rate, review, and subscribe!

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Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”

Mon, 24 Jun 2024 13:00:00 -0000

In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective on advertising as a meritocracy, where good content can go viral regardless of follower count.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”
(01:00) Is Cannes Lions Worth It?
(06:44) Ramp Overwhelms Brex's Marketing
(09:43) Gary Vaynerchuck says "Advertising is now a ‘meritocracy’”
(13:12) That’s it for today! Don’t forget to rate, review, and subscribe!

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The #1 Strategy to Break $1M as an Agency Owner

Sat, 22 Jun 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a business and managing negative feedback, factors that make an agency attractive for sale, insights on upselling existing customers, and expanding service offerings to increase revenue and retention.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(00:30) Balancing Quality and Scale
(07:36) Factors in Selling an Agency
(09:30) Investing to Break Through to Seven Figures
(13:12) Upselling Existing Customers
(14:27) Expanding Service Offerings
(15:52) Leveraging Organic Reach

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Single Grain << Eric’s ad agency
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X @neilpatel
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Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services

Fri, 21 Jun 2024 13:00:00 -0000

In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organic social media and the limitations of productized services as a business model.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Is rebranding a mistake?, Google AI Overviews impact 15% of queries, & Gary Vee on 2024 marketing
(01:00) Why Rebranding Is A Mistake Most Of The Time (ConvertKit to Kit)
(10:32) Google AI Overviews Only Impacts 15% of queries; down from 84%
(15:53) Gary Vee on the #1 marketing opportunity in 2024
(18:32) Why productized services are not actual services
(21:39) That’s it for today! Don’t forget to rate, review, and subscribe!

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2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)

Thu, 20 Jun 2024 13:00:00 -0000

In episode #2762, we discuss the United States' debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and social issues affecting businesses. We also tackle marketing strategies, viral videos, and unrealistic expectations in relationships.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: 2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
(01:00) 2024 bankruptcies show where the economy is really at
(10:39) Are plus-sized and trans beauty queens good for beauty pageants?
(15:07) The best marketing strategy ever (Instagram)
(19:25) That’s it for today! Don’t forget to rate, review, and subscribe!

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X @neilpatel
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Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites

Wed, 19 Jun 2024 13:00:00 -0000

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate site's cautionary tale of losing search visibility.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
(01:00) Canva's $26B SEO strategy
(10:29) Communities gaining SEO traffic
(13:27) A cautionary tale for affiliate sites
(18:34) That’s it for today! Don’t forget to rate, review, and subscribe!

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96% of sites ranking in top 10 have 1000+ links

Tue, 18 Jun 2024 20:06:00 -0000

Need marketing help? Visit: https://www.singlegrain.com/

Want to scale your agency? Join AOA here: https://marketingschool.io/agency

Want to recruit great marketers? Find the best talent here: https://marketingschool.io/hire

In episode #2760, we reference a study that found 96% of websites ranking in the top 10 results have at least 1,000 backlinks. We discuss the impact of brand queries, user signals on ranking, angel investing, and the challenges and returns associated with it.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: 96% of sites ranking in top 10 have 1000+ links
(17:50) That’s it for today! Don’t forget to rate, review, and subscribe!

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Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more

Mon, 17 Jun 2024 13:00:00 -0000

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different approaches to selling, and the role of homeowners associations (HOAs) and the use of AI in dealing with them.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, Joe Biden is hiring a meme master for $85k, The webinar that created a $200M/year business
(01:00) Site removes ads and traffic explodes 113%
(03:47) Why Sam Sulek's views are falling
(04:47) Neil’s business acquisition story
(14:04) GPT-4o destroys HOA - how this will affect businesses
(17:13) Joe Biden is hiring a meme master for $85k
(17:44) The webinar that created a $200M/year business
(22:21) That’s it for today! Don’t forget to rate, review, and subscribe!

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8-Figure Bootstrapped Agency Blueprint

Sat, 15 Jun 2024 18:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap reports, the potential of AI consulting for larger companies, the use of tools like Zapier for automation, the need for differentiation in content creation, and the shift towards broader marketing strategies instead of relying solely on SEO.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(00:29) Campaign Recap Systems and Reporting Metrics
(08:04) Exploring the Potential of AI Consulting
(14:04) Automating Content Tools and the Need for Differentiation
(16:24) Beyond SEO: Embracing Broader Marketing Strategies

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Single Grain << Eric’s ad agency
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Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?

Fri, 14 Jun 2024 13:00:00 -0000

In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current state of the economy and the challenges faced by younger generations in expensive areas like Beverly Hills.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
(01:00) Engagement grew on X despite controversy, research finds
(03:58) Beverly Hills schools struggle to fill classrooms
(10:57) $6.6M SaaS built off of YouTube influencers
(12:27) What is warm outbound sales?
(20:54) That’s it for today! Don’t forget to rate, review, and subscribe!

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X @neilpatel
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The marketing genius of the Kardashians, and What Eric gets out of YPO retreats

Thu, 13 Jun 2024 13:30:00 -0000

In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat experience, where he emphasizes the importance of building relationships and the value of peer groups.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
(01:00) The marketing genius of the Kardashians
(07:14) What Eric gets out of YPO retreats
(17:34) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Gamestop's Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep's amazing SEO & brand strategy (22M monthly searches)

Wed, 12 Jun 2024 13:00:00 -0000

In episode #2756, we discuss the recent GameStop stock action, the role of influencers in driving stock price, the use of AI as a creative tool in advertising, and the importance of building a strong brand for SEO success.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Gamestop's Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep's amazing SEO & brand strategy (22M monthly searches)
(01:00) Gamestop's Roaring Kitty play backfires
(06:30) Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’
(10:54) Eight Sleep's amazing SEO & brand strategy (22M monthly searches)
(15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign

Tue, 11 Jun 2024 13:00:00 -0000

In episode #2755, we discuss the hijacking of Reddit for traffic, the impact of Google search leaks, the importance of quality content and user experience, the role of brand searches, and the potential of programmatic SEO.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign
(01:00) How SEOs hijack Reddit
(02:39) The Impact of Google's Search Leak For Businesses
(03:53) Google responds to leak: Documentation lacks context
(12:03) Do brand searches drive SEO up exponentially?
(14:08) Perplexity AI's big SEO campaign
(17:09) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250k cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work?

Mon, 10 Jun 2024 13:00:00 -0000

In episode #2754, we discuss the value of quality content, the impracticality of a fighter jet giveaway, the growth of their community, the expenses of a Barbie-themed party, and the effectiveness of eavesdrop marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250,000 cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work?
(01:00) Pixar is laying off 14% of its workforce as Disney scales back content
(01:26) Liquid Death is giving away a functional $400,000 fighter jet—or a briefcase full of $250,000 cash
(03:58) Discussion in how to build community
(08:45) How the Barbie Movie Cost me $10,000
(11:58) Do fake podcast ads work?
(13:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Outreach Secrets: Winning Tactics to Engage Decision Makers

Sat, 08 Jun 2024 15:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting through gatekeepers, and tactics such as using LinkedIn to connect with decision-makers, starting a podcast to establish credibility, and leveraging AI chatbots as a foot in the door strategy.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(00:29) Challenges of Reaching Decision-Makers
(01:14) Using LinkedIn to Connect with Decision-Makers
(06:31) Establishing Credibility through Podcasting
(09:25) Building Awareness through Client Interviews and LinkedIn Articles
(12:59) Using AI Chatbots as a Foot in the Door Strategy
(16:26) Harnessing the Power of Client Testimonials and Referrals

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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu

Trump campaign raises $53M after verdict, GameStop shares jump 30% after ‘Roaring Kitty’ trader posts account showing $116 million position, Chanel scrutinized over viral posts

Fri, 07 Jun 2024 13:00:00 -0000

In episode #2753, we discussed the fundraising success of a convicted felon, the GameStop stock frenzy, exclusivity in luxury brands, and the marketing strategies of Marie Forleo.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Trump Campaign Raises $53M After Verdict, GameStop Shares Jump 30%, Chanel Scrutinized Over Viral Posts
(01:00) Trump campaign raises record $53 million in donations after guilty verdict
08:05 GameStop shares jump 30% after ‘Roaring Kitty’ trader posts account showing $116 million position
(11:21) Chanel under scrutiny for Bethenny Frankel viral social posts—what brands can learn
(18:23) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Should you raise money today?, How to get a 73% free trial conversion rate, Netflix ads tier hits 40 million subscribers, and Netflix's password crackdown leads to…

Thu, 06 Jun 2024 13:00:00 -0000

In episode #2752, we discussed raising money for startups, the impact of liquidation preferences on founders, knowing when to raise capital, the effectiveness of free trial conversion rates, and the evolution of TV advertising in the streaming era.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Should you raise money today?, How to get a 73% free trial conversion rate, Netflix ads tier hits 40 million subscribers, Netflix's password crackdown leads to…
(01:00) Should you raise money today?
(07:14) How to get a 73% free trial conversion rate
(11:40) Netflix ads tier hits 40 million subscribers
(12:34) Netflix's password crackdown leads to…
(14:18) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Why Bryan Johnson Wants to Be God

Wed, 05 Jun 2024 15:00:00 -0000

In this episode, I had Bryan Johnson – the “world’s most measured man” – on the pod. He shares his health experiments, gene therapy, and the power laws of health. He also discusses his insights on measuring health metrics, prioritizing interventions, the importance of evidence-based health practices, the concept of 'don't die' and the pursuit of longevity through scientific methods and measurements.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The Pursuit of Longevity: Gene Therapy and Stem Cells
(02:02) Power Laws of Health: Prioritizing Evidence-Based Interventions
(03:11) Measuring Health Metrics: Biomarkers and Protocols
(05:35) Scientific Pursuit of Longevity: Challenging Conventional Norms
(16:11) Biological Age Markers: Nighttime Boners
(41:49) Understanding Vitamin D and Diet
(48:01) Challenges of the Food Supply Chain
(54:35) Building a Religion and the Future of Intelligent Existence
(56:08) Content Marketing and the Long-Term Game

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers

Wed, 05 Jun 2024 13:00:00 -0000

In episode #2751, we discussed ChatGPT 4.0 and its potential applications, including real-time translation, storytelling, and AI assistance. We also tackled the role of AI in marketing, the importance of curiosity in marketing, the shift towards signal-based selling, and the playbooks for LinkedIn.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers
(01:15) What ChatGPT-4o means for marketers
(08:03) What is signal-based selling?
(11:02) Playbook: Automatically turn site visitors into customers
(13:21) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators Search has wiped out, The economics behind a $100k creator deal

Tue, 04 Jun 2024 13:00:00 -0000

In episode #2750, we discussed AI’s impact on SEO, the impact of Google's search updates, the effects of algorithm updates on affiliate businesses, the monetization journey of businesses and creative deals.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators, search has wiped out, and The economics behind a $100k creator deal
(01:15) The impact of AI overviews on SEO
(03:42) Google starts testing ads in AI overviews
(04:19) Google CEO is ’empathetic’ to content creators, search has wiped out
(09:28) The economics behind a $100k creator deal
(14:55) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu

McDonald's & Taco Bell show where the economy is really at, and The genius of Bryan Johnson's marketing

Mon, 03 Jun 2024 13:00:00 -0000

In episode #2749, we discussed inflation, fast food price increases, consumer behavior, marketing strategies, dental experiences, credit card benefits, health and wellness, and celebrity movements. We also tackled the concept of making money, stress, and longevity.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: McDonald's & Taco Bell show where the economy is really at, and The genius of Bryan Johnson's marketing
(01:15) McDonald's & Taco Bell show where the economy is really at
(12:19) The genius of Bryan Johnson's marketing
(19:41) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

How to think about agency M&A, and The downfall and rebirth of the Patels

Tue, 28 May 2024 13:00:00 -0000

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&A deals, as well as the mindset and approach required for successful acquisitions.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: How to think about agency M&A, and The downfall and rebirth of the Patels
(01:15) How To Think About Agency M&A
(31:47) The Downfall and Rebirth Of The Patels
(38:09) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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See omnystudio.com/listener for privacy information.

OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences

Mon, 27 May 2024 13:00:00 -0000

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and the importance of in-person events and building relationships in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: OpenAI’s marketing head on CMOs' biggest AI mistake, and Sam Altman on in-person experience's future
(01:15) OpenAI’s marketing head shares the one big mistake CMOs are making with AI
(06:58) Sam Altman on the future of in-person experiences
(21:11) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
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See omnystudio.com/listener for privacy information.

AOA sneak peek: The Future of Agencies with AI

Sat, 25 May 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the importance of in-person experiences, and client fit. The conversation also touches on lead flow and the challenges faced by different industries.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Bonus episode: AOA sneak peek

(01:15) Introduction to the Agency Owners Association

(02:52) Navigating Acquisitions in a Challenging Economy

(05:55) The Impact of AI on SEO

(08:36) The Value of In-Person Experiences

(16:59) Assessing Client Fit for Agency Success

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle

Fri, 24 May 2024 13:00:00 -0000

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and insights on frugality and unconventional marketing strategies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Is the ad spend on Super Bowl or Olympics worth it?, and Disney+, Hulu, and Max streaming bundle
(01:15) Is the ad spend on Super Bowl or Olympics worth it? It depends on whom you ask
(05:33) Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle
(15:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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Gamestop shoots up 91% off a meme, L'Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?

Thu, 23 May 2024 13:00:00 -0000

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships through podcasts, and the need for original and valuable content in podcast interviews and SEO.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: GameStop shoots up 91% off a meme, L'Oreal fails at Kickstarter, How VCs use podcasts, and more
(01:15) Gamestop shoots up 91% off a meme
(04:33) L'Oreal, a $250B company, fails at Kickstarter
(06:57) How VCs are using podcasts to lure founders
(11:18) Can you manipulate SEO results using LinkedIn Pulse?
(15:17) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Is Gary Vee An All-time Entrepreneur Or?...

Wed, 22 May 2024 15:00:00 -0000

In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. We also tackled VFriends, his philosophies on life and business, and much more.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Gary Vee's Vision for Buying the New York Jets
(08:56) The Importance of the Journey in Life and Business
(27:33) Marketing Tactics for Businesses in Crowded Markets
(35:21) The TikTokification of Social Media
(36:45) The Value of Organic Social Media Expertise
(37:15) The Value of Building a Personal Brand
(39:07) The Art and Math of Marketing
(41:22) The Importance of Hard Work and Self-Awareness
(50:20) The Power of Content Creation
(53:26) The Potential of Live Streaming and NFTs
(01:02:02) Patience and Risk-Taking in Entrepreneurship
(01:06:30) The Future of Marketing: Intuition and Technology

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Single Grain << Eric’s ad agency
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Amazon has cracked the code on social attribution, Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano, Kid claps his way to 241k IG followers

Wed, 22 May 2024 13:00:00 -0000

In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's marketing strategies and building an audience through bold tactics.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
(01:15) Amazon has cracked the code on social attribution
(10:30) Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars and piano
(14:34) Kid claps his way to 241k IG followers
(16:54) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
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Google's search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google's site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more

Tue, 21 May 2024 13:00:00 -0000

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks of relying solely on AI.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
(01:15) Google's search dominance drops to a 15-year low
(04:43) CNN, USA Today, and LA Times Get Hit By Google's Site Reputation Abuse Policy
(05:39) Google CEO on future of links, AI making Search quality worse
(06:34) Screaming Frog now allows you to automate SEO
(07:52) Google unveils new ways to reach streaming audiences
(11:36) The AI tool infecting the media industry
(17:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

OpenAI is now developing a search engine, A company wants to buy Neil’s company, and Is remote work hurting Americans' global job edge?

Mon, 20 May 2024 18:00:00 -0000

In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the potential acquisition offer Neil received and the impact of remote work on job outsourcing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
(01:15) OpenAI is now developing a search engine
(11:16) A company wants to buy Neil’s company
(20:56) Is remote work hurting Americans' global job edge?
(22:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Bonus episode #3: A sneak peek of what our AOA hangouts look like

Sat, 18 May 2024 13:00:00 -0000

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies and the need to focus on solving specific problems before implementing processes.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call

(00:29) Using Memos to Drive Speed and Accountability

(01:26) The Importance of Speed in Organizations

(03:22) Establishing Memos for Speed and Culture

(08:08) Balancing Vulnerability and Confidence as a Leader

(09:06) Writing Memos and Building the Habit

(11:28) Diversifying Marketing Channels with Reddit and Quora

(14:31) Challenges of Scaling Agencies and Implementing Processes

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated, & Underrated vs overrated marketers

Fri, 17 May 2024 13:00:00 -0000

In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside the box in marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated?, & Underrated vs overrated marketers
(01:15) Our thoughts on Alex Hormozi's content shift
(08:41) Is 'giving value' overrated?
(14:10) Underrated vs overrated marketers
(17:23) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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Why there will never be another Oprah, and Frame.io's $1.3B startup lessons

Thu, 16 May 2024 13:00:00 -0000

In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of CEOs in being hands-on and involved in the details, and why extensive customer research is necessary for successful decision-making.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Why there will never be another Oprah, and Frame.io's $1.3B startup lessons
(01:15) Why there will never be another Oprah
(10:16) Frame.io's $1.3B startup lessons
(26:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

Wed, 15 May 2024 15:00:00 -0000

In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Unconventional Ways to Improve Sleep and Health
(06:17) Temperature Management and Relaxation Techniques
(11:09) The Future of Sleep and Health: Data and AI
(13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships
(25:02) The Power of Word of Mouth and Building Trust
(30:02) The Future of Sleep Technology: Advanced Features and Personalization
(39:09) Living and Working Together
(41:17) Setting Boundaries for Work-Life Balance
(45:20) Inflection Points in Building a Hardware Business
(51:56) Creating a Written Culture and Data-Driven Decision-Making
(55:31) The Value of Board Meetings
(58:37) Breaking the Rigidity of Fixed Meetings
(01:03:01) Hiring for Greatness
(01:08:00) The Intensity of Startup Life
(01:12:14) A/B Testing Work Environments
(01:17:12) Religion as a Marketing Strategy

Go to https://www.marketingschool.io to learn more!

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97% of these sites got hit by Google's HCU, Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement, CNET + best buy = new era for media?, 70% of millennials relating to creators over celebrities

Wed, 15 May 2024 13:00:00 -0000

In episode #2739, we discuss the impact of Google's helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership between CNET and Best Buy, the rise of influencer marketing, and the importance of product or service quality in driving revenue.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: 97% hit by Google's HCU, Newspaper publishers sue Microsoft/OpenAI, CNET+Best Buy, and more
(01:15) 97% of these sites got hit by Google's HCU
(08:54) Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement
(11:08) CNET + best buy = new era for media?
(12:59) 70% of millennials relating to creators over celebrities
(24:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing

Tue, 14 May 2024 13:00:00 -0000

In episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of group feedback instead of private criticism, the potential impact of AI on industries and jobs, the challenges of implementing AI in large corporations, and the varying adoption rates.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing
(01:15) NVIDIA's Jenson Huang's unorthodox leadership style
(07:43) How AI agents will change marketing
(24:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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Why book writing sucks (statistics), Google Search revenue increases 14% YoY to $46 billion, Pinterest shares soar 18% on earnings beat, strong revenue growth, Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing

Mon, 13 May 2024 13:30:00 -0000

In episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book publishing, the potential impact of inflation on marketing, and the current state of advertising revenue for platforms like Google, Pinterest, and Amazon.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Why book writing sucks (stats), Google Search revenue up 14% YoY, Pinterest shares soar 18%, & more
(01:15) Introduction
(07:29) Why book writing sucks (statistics)
(15:12) Google Search revenue increases 14% YoY to $46 billion
(15:17) Pinterest shares soar 18% on earnings beat, strong revenue growth
(15:21) Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing
(21:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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See omnystudio.com/listener for privacy information.

Bonus episode #2: A sneak peek of what our AOA hangouts look like

Sat, 11 May 2024 18:00:00 -0000

In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and help you get to the next level so you live the life you want.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: A sneak peek of what our AOA hangouts look like
(01:15) Introduction to the Coaching Call
(01:45) The Power of Writing Memos for Clarity and Action
(09:22) Exploring Offshore Talent: Pros and Cons
(16:45) Preparing for the Impact of AI on the Industry

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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See omnystudio.com/listener for privacy information.

How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more

Fri, 10 May 2024 13:00:00 -0000

In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of venture capital and the importance of reinventing one's business, and Amazon's offering of free content with Amazon Prime.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Shake Shack vs Chick-fil-A, TikTok ban strategies, Facebook's most important historic event, & more
(01:15) How Shake Shack is out-marketing Chick-fil-A
(03:38) This Skool group makes $258,000/mo
(06:48) Meta opens up Quest OS to third-party hardware makers
(10:09) What to do about the TikTok ban
(12:55) The single most important event in the history of Facebook
(18:27) The Amazon 'oh by the way' offering
(20:19) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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See omnystudio.com/listener for privacy information.

Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation

Thu, 09 May 2024 13:00:00 -0000

In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Express files for bankruptcy, plans to close nearly 100 stores, and Mark Zuckerberg's Personal Brand Transformation
(01:15) Express files for bankruptcy, plans to close nearly 100 stores
(21:00) Mark Zuckerberg's Personal Brand Transformation - Good Or Bad?
(30:03) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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See omnystudio.com/listener for privacy information.

SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon

Wed, 08 May 2024 13:00:00 -0000

In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: SGE's $40B ad impact, Ferrari's marketing genius, Electric Mercedes G-Wagon, and more
(01:15) SGE has the potential impact over $40 billion per year in ad revenue for marketers
(12:30) The genius of Ferrari's marketing
(13:14) All-electric Mercedes-Benz G-Wagon
(17:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
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How MrBeast's new content format caused me to cry and How Prime saved Amazon

Tue, 07 May 2024 13:00:00 -0000

In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bold bets in business.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: How MrBeast's new content format caused me to cry and How Prime saved Amazon
(01:15) How MrBeast's new content format caused me to cry
(07:44) How Prime saved Amazon
(14:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
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See omnystudio.com/listener for privacy information.

Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more

Mon, 06 May 2024 13:40:00 -0000

In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More
(01:15) Wall Street rate-cut expectations
(03:49) Attribution is somewhat unknowable
(05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system
(06:58) Burger king leveraged Mcdonald's for marketing using Rappi
(10:20) The explosion of $3.75/hr virtual employees
(11:33) Companies are now selecting individuals to be the face of their corporate brand
(16:44) How to beat every Google SEO update
(20:05) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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See omnystudio.com/listener for privacy information.

Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

Fri, 03 May 2024 13:00:00 -0000

In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more
(01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views
(11:53) Exploring Amazon's non-endemic ads
(15:30) Kindle's success and Oprah's influence
(17:43) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video

Thu, 02 May 2024 13:00:00 -0000

In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video
(01:15) How effective is copying as a marketing strategy?
(04:44) AirChat
(08:42) The number 1 factor for a viral video
(17:48) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

Wed, 01 May 2024 15:00:00 -0000

In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and Background
(10:09) Embracing Optionality in Business Strategies
(31:18) Operating Like a Public Company
(45:16) Continuous Customer Development
(55:02) Creating a Company Culture for Personal Growth
(01:03:34) Hiring and Accountability in Management
(01:14:50) Finding a Niche in the AI Landscape

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Single Grain << Eric’s ad agency
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Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more

Wed, 01 May 2024 13:00:00 -0000

In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed. We also share pieces of advice for agency owners on scaling their businesses through effective content creation, social media leverage, and networking within entrepreneurial circles.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more
(01:15) Introduction
(06:27) Content Creation and Social Media
(09:00) Joining Entrepreneurial Organizations
(11:45) Strategies for Scaling an Agency
(14:21) The Significance of ACE Scores in Predicting Health Outcomes
(19:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?

Tue, 30 Apr 2024 13:00:00 -0000

In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the conversation to the WNBA and the potential for growth and increased pay for players like Caitlin Clark.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Google confirms links are not that important, Google’s CEO on what search will be Like in 10 years, and Does the WNBA actually have potential now?
(01:15) Google confirms links are not that important
(06:27) Google’s CEO on what search will be Like in 10 years
(13:12) Does the WNBA actually have potential now?
(16:35) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa

Mon, 29 Apr 2024 13:00:00 -0000

In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Africa, and the marketing strategies of Huel and SaladPower.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa
(01:15) Market valuation in India
(07:57) Marketing lessons from the human that ran the entire continent of Africa
(15:38) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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The Rock resurrects WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don't, and more

Fri, 26 Apr 2024 13:00:00 -0000

In episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares, the influence of tech reviewer MKHB on an AI company, the advantages of mergers & acquisitions for business growth, and trends in digital advertising, evidenced by Omnicom's growth and a record year for U.S. search ad revenues.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: The Rock returns to WWE, Trump Media shares surge, MKHB exposes AI company, and more
(01:15) The Rock returns to WWE
(04:40) Trump Media shares close more than 15% higher after days of declines
(05:42) MKHB destroyed an AI company in 41 seconds
(07:45) Companies that acquire vs companies that don't
(14:29) Omnicom is off to a good start with 4% Q1 growth
(15:43) IAB revenue report reveals back-half expansion
(16:14) U.S. search ad revenues hit record $88.8 billion in 2023
(17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds

Thu, 25 Apr 2024 13:00:00 -0000

In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B brands, and the opportunities in the current economy for marketing and acquisitions.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, Value of top 100 B2B brands up by 10% vs. last year, study finds
(01:15) WooCommerce SEO migration disaster
(07:45) Content creators are the modern form of demand gen
(11:15) Value of top 100 B2B brands up by 10% versus last year, study finds
(15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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How To ACTUALLY Get ANYTHING You Want | Marie Forleo

Wed, 24 Apr 2024 15:00:00 -0000

In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's episode: How To ACTUALLY Get ANYTHING You Want
(01:15) Introduction and Marie's Background
(10:03) Trusting Your Gut and Following Your Intuition
(32:37) The Power of a Strong Work Ethic
(40:02) Building a Coaching Business and Engaging with the Audience
(56:33) The Challenges of Writing a Book

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Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey

Wed, 24 Apr 2024 13:00:00 -0000

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns from sports team sponsorships and events, which may not always be significant. We wrap up with a discussion on the rebranding of Staples Center to Crypto.com Arena.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Long-form content boosts SEO?, The return of SEO A/B testing, $7.6B revenue from the eclipse, & more
(01:15) Does long form content still matter for SEO?
(04:34) Is SEO A/B Testing Back?
(12:00) The Eclipse helped generate 7.6 billion dollars in revenue
(14:12) Is it worth having your company logo on a sports jersey?
(18:20) That’s it for today! Don’t forget to rate, review, and subscribe!

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What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a

Tue, 23 Apr 2024 13:00:00 -0000

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: What big brands sell, Mcdonald’s Netherlands billboards that smell like french fries, & more
(01:15) What big brands actually sell
(02:52) Mcdonald’s Netherlands put up unbranded billboards that smell like french fries
(03:11) Is the marketing industry recovering?
(08:56) The Instagram $1B acquisition revisited - how to think about m&a
(18:53) That’s it for today! Don’t forget to rate, review, and subscribe!

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Experiments we are running and Tools we are using

Mon, 22 Apr 2024 13:00:00 -0000

In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, and to build vibrant online communities.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Experiments we are running and Tools we are using
(01:15) Experiments we are running
(12:00) Tools we are using
(17:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Writing Secrets That Create Billionaires | David Perell

Thu, 18 Apr 2024 15:00:00 -0000

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and David’s Background
(09:38) Building an Audience through Unique Ideas and Intellectual Assets
(31:16) The Influence of Faith on Philosophy and Work
(44:02) The Pitfalls of American Idolatry
(53:18) The Importance of Asking Big Questions
(01:00:56) The Impact of Jesus on Western Civilization
(01:08:06) The Power of Writing and Communication
(01:19:18) The Importance of Reading and Writing

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Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more

Tue, 16 Apr 2024 13:00:00 -0000

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Interview podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
(01:15) Interview Podcast Getting Stale
(16:18) Optimizing Sleep and the Counterproductive Nature of Over-Optimization
(33:47) Private Equity and Buying Businesses
(41:36) The Future of Robots: Tesla vs. Apple
(50:27) Monetization Strategies: Building a Community
(58:56) Money as a Tool for Personal and Family Goals
(01:07:40) The Importance of Struggle and Character Building
(01:16:26) JK Rowling's Influence and Impact
(01:25:29) Erwan's Smoothie Collabs and Cultural Relevance
(01:35:51) That’s it for today! Don’t forget to rate, review, and subscribe!

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A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content

Mon, 15 Apr 2024 13:00:00 -0000

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: People are saying they no longer use Google; instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and more
(01:15) People no longer use Google, instead they just turn to AI solutions like ChatGPT
(05:24) Creator payouts grew 17% YoY
(10:05) 3 content marketing stats that will change how you create content
(19:31) That’s it for today! Don’t forget to rate, review, and subscribe!

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Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR

Fri, 12 Apr 2024 13:00:00 -0000

In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about the importance of choosing the right words for headlines to improve clicks, and conclude with marketing and relationship-building tips from Gary Vaynerchuk.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Impact of dubbing on MrBeast's YT is crushing, Each negative keyword adds 2.3% CTR, and more
(01:15) Impact of dubbing on MrBeast's YT is crushing
(08:30) Adding NYT best seller to ad increased CTR by 19%
(09:55) Each negative keyword adds 2.3% CTR
(18:00) That’s it for today! Don’t forget to rate, review, and subscribe!

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Why Young Men Are Double F**cked | PsycHacks' Orion Taraban

Thu, 11 Apr 2024 15:00:00 -0000

In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being “monogamish,” and how marriages often fail because of unrealistic expectations.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) - Introduction and Background
(01:22) - The Decline in Relationships and the Impact of Online Dating
(14:23) - Questioning the Concept of Monogamy and Introducing Monogamish
(29:47) - Different Desires and Needs in Relationships: Women Seeking Commitment, Men Seeking Access
(37:22) - Understanding the 'Red Pill' and Effective Relationship Strategies
(38:29) - Why Successful Women Date Mediocre Men
(43:52) - The Reasons Behind Failed Marriages
(50:39) - Exploring Relationships through Behavioral Economics
(55:11) - The Art of Subtle Negotiation in Relationships
(01:12:17) - The Role of Transactions in Relationships
(01:15:34) - The Power of Instagram in Dating
(01:18:27) - The Business Model of Orion Teraban
(01:21:00) - The Vision for the Business
(01:40:28) - The Definition of Love

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Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality

Thu, 11 Apr 2024 13:00:00 -0000

In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s Topic: ConvertKit open metrics - good idea or bad idea?, How to lie with data - 91% all cause mortality, and We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use
(01:15) ConvertKit open metrics - good idea or bad idea?
(09:51) We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use
(14:55) How to lie with data - 91% all cause mortality
(18:55) That’s it for today! Don’t forget to rate, review, and subscribe!

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Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams

Wed, 10 Apr 2024 13:00:00 -0000

In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s Topic: Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content?, and Deepfake crypto scams
(01:15) Brands add AI restrictions to agency contracts
(04:04) Can Google truly detect AI content?
(08:40) Deepfake crypto scams
(16:27) That’s it for today! Don’t forget to rate, review, and subscribe!

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Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard

Tue, 09 Apr 2024 13:00:00 -0000

In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
(01:15) Amazon $8M platform risk
(04:27) If you are going to use AI to write content you can’t forget about DRIVE
(08:09) The ROI of 150M shortform views
(15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?

Mon, 08 Apr 2024 13:00:00 -0000

In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
(01:15) The ROI of AI in sales
(06:25) Here’s the ideal content length for each social network (you’re not going to like the Facebook data)
(12:20) What’s wrong with our YouTube channel?
(16:09) That’s it for today! Don’t forget to rate, review, and subscribe!

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He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

Fri, 05 Apr 2024 15:00:00 -0000

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and Background
(02:23) Mission-Oriented Approach and Content Formats
(07:39) Creating Compelling Content and Holding Audience Attention
(09:09) Experimentation and Learning from Failure
(11:30) Collaborating with Influencers and Partnerships
(14:41) Hiring and Developing Talent
(29:00) Dealing with Copycats and Protecting Originality
(37:44) Investing in Up-and-Coming Creators
(39:11) Unlocking Value and Participation
(41:06) Balancing Work and Family
(47:19) Building an Agency for Freedom
(52:12) The Power of Audience and Distribution
(58:02) The Importance of Compelling Packaging
(01:06:29) Asking Hard-Hitting Questions
(01:09:48) Leveraging Pre-Existing YouTube Audiences
(01:14:28) The Shift to Long-Form Content
(01:15:52) The Rise of Creator-Operators

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Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI

Fri, 05 Apr 2024 13:00:00 -0000

In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with AI
(01:15) Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo
(07:15) What Google’s new algorithm update tells us about the future of AI content
(10:57) Stupid Pepsi ad
(13:21) Why startup building is different with AI
(17:46) That’s it for today! Don’t forget to rate, review, and subscribe!

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The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today

Thu, 04 Apr 2024 13:00:00 -0000

In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today
(01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue
(10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing
(12:45) Why MrBeast is getting even more views today

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Single Grain << Eric’s ad agency
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Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls

Wed, 03 Apr 2024 13:00:00 -0000

In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
(01:18) Yellow fever (Why Whole Foods had to sell)
(5:36) $700m crypto deal
(10:19) Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls

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Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd

Tue, 02 Apr 2024 14:13:06 -0000

In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's Topic: Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
(01:14) Andrew Huberman hit piece has reverse effect
(04:45) Ad Creative is a 12x ROI multiplier?
(13:25) Flexport’s CEO NYTimes OpEd

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2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?

Mon, 01 Apr 2024 13:00:00 -0000

In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering relationships, and showcasing successes. We also discuss Retention.com's distinct approach to capturing leads with software and the challenges of duplicating their sales strategy. The discussion broadens to missed acquisition opportunities and the timing for selling. Lastly, we look ahead at Google and OpenAI's futures, especially their effects on search and affiliate marketing.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: 2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
(01:15) Generating Leads on LinkedIn
(07:42) When should you sell?
(15:18) Is this the end of Google?
(19:26) That’s it for today! Don’t forget to rate, review, and subscribe!

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Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?

Fri, 29 Mar 2024 13:00:00 -0000

In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a study showing non-human-generated images receiving more engagement than AI-generated ones.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
(01:15) Biggest winners and losers of Google AI Spam Update
(05:05) Parasite SEO and the May 5th Update
(07:57) The Impact of AI on Marketing Agencies
(11:21) AI-Generated Images and Engagement
(15:53) That’s it for today! Don’t forget to rate, review, and subscribe!

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Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more

Thu, 28 Mar 2024 13:00:00 -0000

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
(01:18) The Impact of Posting Clips on Social Media

(04:20) The Decline of Movie Theaters
(05:18) The Importance of Attention and Engagement
(06:13) Partnering with Influencers for Marketing
(07:09) Exploring Different Marketing Channels
(08:06) AI Tools for Gift Giving
(09:57) The Value of Handwritten Notes
(11:49) The Effectiveness of Community Acquisitions
(15:18) That’s it for today! Don’t forget to rate, review, and subscribe!

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How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye

Wed, 27 Mar 2024 15:00:00 -0000

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.

Watch the full interview here: https://youtu.be/Fcq5V2D-euI

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
(01:53) Introduction and deep pocket monster
(03:15) Card party events
(05:42) The fallacy of view chasing
(08:21) Creating a community experience
(12:45) Growing the event and world records
(16:02) The cost and value of events
(25:37) The power of long-form content

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Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

Wed, 27 Mar 2024 13:00:00 -0000

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
(01:18) Gartner predicts search traffic will drop 26%
(02:42) Alternative platforms and the growth of social networks
(05:23) The limitations of newsletters as standalone businesses
(06:45) The impact of recessions on sponsorships
(08:34) Newsletters as marketing channels
(10:24) The marketing genius of Bitcoin and the demand for crypto newsletters
(11:21) The growth of Bitcoin ETFs and the inflow of assets
(14:02) The success of Bitcoin and the power of a good product
(16:00) That’s it for today! Don’t forget to rate, review, and subscribe!

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How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more

Tue, 26 Mar 2024 13:00:00 -0000

In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
(01:18) How much are CEOs actually worth?
(04:59) The cost of LinkedIn services
(06:06) The role of AI in sales development
(08:23) The changing landscape of inbound sales
(11:19) The combination of AI and human touch
(12:42) The importance of taste in content creation
(15:30) Creating impactful stories
(16:25) Expressing personal opinions
(16:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more

Mon, 25 Mar 2024 13:00:00 -0000

In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more
(01:18) Zapier's traffic jump secret from 1.2 to 6.3M monthly visits
(03:05) Discussion on the conversion rate of traffic from chat GPT-related pages
(03:57) Speculation on the percentage of revenue generated by chat GPT-related pages
(05:41) Neil Patel believes chat GPT-related pages drive less than 5% of revenue
(06:21) Importance of internationalization and cultural adaptation for success
(07:26) Most people are not willing to do the work to achieve certain benefits
(10:05) Tyler Perry halts $800 million studio expansion after seeing AI capabilities.
(10:39) AI's cost-saving potential is a major game changer for companies.
(11:13) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes.
(12:21) AI can build an entire customer acquisition system for SMBs.
(13:43) Pay-for-performance marketing agencies will see increased efficiencies with AI.
(14:55) M&A opportunities arise from identifying companies lacking AI efficiencies.
(15:16) That’s it for today! Don’t forget to rate, review, and subscribe!

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Being the CEO is the worst job ever

Fri, 22 Mar 2024 13:00:00 -0000

In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Being the CEO is the worst job ever
(01:18) Elon Musk's sues OpenAI
(05:04) The trade-offs of Tesla cars
(05:57) OpenAI's mission and board of directors
(06:45) Elon Musk's lawsuit and its implications
(09:03) The role of a CEO
(10:00) The vision for the company
(11:40) Managing finances and vision
(14:40) Work-life balance as a CEO
(15:34) The challenges of being a CEO
(16:13) That’s it for today! Don’t forget to rate, review, and subscribe!

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Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more

Thu, 21 Mar 2024 13:00:00 -0000

In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more
(01:55) Examples of using GPTs at work.
(07:51) The most valuable media channels.
(09:47) Bringing people to the point of sale.
(10:30) Partnering with influencers for maximum impact.
(14:22) Controlling attention and selling products.
(15:37) That’s it for today! Don’t forget to rate, review, and subscribe!

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How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu

Wed, 20 Mar 2024 15:00:00 -0000

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.

Watch the full interview here: https://youtu.be/dticDXdRuh8

TIME-STAMPED SHOW NOTES:

(00:00) Wearing the hat: winning the biggest deal
(01:37) Building epic gardening
(05:37) The botanical interests deal
(11:22) How wearing the hat made a difference
(14:14) Getting into gardening
(21:23) YouTube's impact on business
(23:34) Acquiring blogs for growth
(27:52) Structuring a deal

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How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?

Wed, 20 Mar 2024 13:00:00 -0000

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
(01:05) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock.
(03:24) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car.
(05:49) Eric and Neil discuss the bankruptcy and downfall of Vice media company.
(09:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation.
(12:40) Eric Siu shares the success of Semrush's SEO strategy.
(16:31) That’s it for today! Don’t forget to rate, review, and subscribe!

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What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads

Tue, 19 Mar 2024 13:00:00 -0000

In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads
(01:05) What a TikTok Ban means for advertisers and marketers
(05:30) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section.
(08:00) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses.
(10:00) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends.
(11:57) Eric shares a tweet about a controversial Advil commercial promoting pain equity.
(13:57) That’s it for today! Don’t forget to rate, review, and subscribe!

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Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

Mon, 18 Mar 2024 13:00:00 -0000

In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast
(01:18) Neil Patel explains TikTok's new feature for keyword insights
(02:41) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search
(03:53) Eric Siu talks about the potential ban of TikTok in the US
(05:40) Eric Siu mentions that all social platforms collect user data
(07:32) Eric Siu discusses the retaliation between the US and China in terms of social platforms
(11:00) Neil Patel introduces the topic of ideal posting frequency for social networks
(14:30) Eric Siu discusses the benefits of being on a big podcast.
(17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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Is RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more

Fri, 15 Mar 2024 13:00:00 -0000

In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
(01:18) Eric introduces the topic of Retell AI and its potential impact.
(04:13) Neil shares his experience with a dental appointment and AI technology.
(08:04) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI.
(11:08) Consumer's awareness plays a big role in marketing
(14:16) That’s it for today! Don’t forget to rate, review, and subscribe!

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The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more

Thu, 14 Mar 2024 12:00:00 -0000

In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more
(01:15) Eric explains the unique format of Sam Ovens' mastermind, where participants discuss their problems and share expertise.
(03:14) Eric mentions another mastermind that charges $85,000 for a year and a half, targeting a specific industry.
(6:45) Neil Patel brings up a tweet by Ross Hudgens about website features that correlate with positive or negative search rankings.
(07:25) Eric shares the positive website features that correlate with increased traffic, including first person pronouns and cookie consent.
(09:05) Eric reveals the four most negative website features that correlate with decreased traffic, including fixed ads and stock images.
(10:18) Pronouns likely do not affect website rankings.
(11:01) Political issues are impacting marketing decisions.
(15:27) Organizations are making drastic changes based on personal beliefs.
(17:02) Gemini's prompt for diverse images sparked controversy.
(18:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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How He Built A Billion Dollar Network From Scratch | Greg Isenberg

Wed, 13 Mar 2024 16:47:42 -0000

Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.

Watch the full interview here: https://youtu.be/kdnX63OEP5I

TIME-STAMPED SHOW NOTES:

(00:00) Greg Isenberg has built communities of various sizes, from dozens to millions of people.
(06:24) Greg Isenberg shares a story of paying for an expensive dinner as a teenager.
(08:41) Greg Isenberg recounts attending a party at a co-founder of PayPal's house.
(10:02) Greg Isenberg talks about his experience with StumbleUpon and how it led to the sale of his company.
(12:19) Greg Isenberg discusses his interest in AI and how it relates to his innovation agency, LCA.
(14:44) Greg Isenberg explains his approach to starting businesses as Twitter accounts or Discord communities.
(16:49) Eric Siu and Greg Isenberg discuss the trend of influencer-led agencies and the importance of going deep into a business rather than starting new ones.
(18:25) Greg Isenberg explains why solopreneurship may not work for everyone and the benefits of having a team.
(20:28) Eric Siu and Greg Isenberg discuss the challenges and potential success of hiring CEOs and GMs for businesses.
(22:23) Eric Siu and Greg Isenberg discuss the importance of experience and expertise in giving advice.
(25:46) Eric and Greg discuss their approach to coaching and supporting the businesses they invest in.
(27:26) Greg shares his perspective on the future of venture capital, emphasizing the value of adding more than just financing to startups.

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TIME-STAMPED SHOW NOTES:

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Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more

Wed, 13 Mar 2024 13:00:00 -0000

In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights on optimizing webinar strategies for maximum results.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more
(00:25) Eric discusses the stock market and unemployment rates in Japan, Germany, and the UK
(01:54) Eric mentions that economists can revise numbers and classify past recessions
(04:44) Neil believes that AI-generated content is not yet able to produce high-quality content
(05:15) Neil predicts that AI content creation will improve in a few years
(06:49) Eric discusses the importance of storytelling and impactful points in content creation
(08:06) Eric shares his experience of a successful webinar setup with Nathan Latka
(08:55) Eric mentions the participation of the CEO of theretention.com in the webinar
(09:13) Eric Siu and Neil Patel discuss retention.com promoting a webinar.
(09:30) Eric Siu talks about his and the retention.com CEO's limited time in the webinar.
(10:19) Eric Siu mentions Nathan Latka's effective marketing strategies during the webinar.
(10:51) Neil Patel discusses clickfunnels' growth through affiliate marketing.
(11:37) Eric Siu talks about Nathan Latka's post-webinar message asking for Trustpilot reviews.
(12:19) Neil Patel explains why they don't require video participation in their webinars.
(13:02) Neil Patel shares how they increased webinar sign-ups through Twitter strategies.
(14:04) Neil Patel reveals the significant increase in revenue per webinar from their new approach.
(16:00) That’s it for today! Don’t forget to rate, review, and subscribe!

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The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate

Tue, 12 Mar 2024 13:00:00 -0000

In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation.

Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
(00:19) Business model of managing influencers on platforms like OnlyFans
(01:15) Discussion on the potential profit and team size of the agency
(02:15) Importance of focusing on basic needs and industries with longevity
(03:23) Example of a billionaire in the water industry
(04:07) Success story of a company in the furniture industry
(06:42) Problem with excessively long podcasts and the need for focused conversations
(07:38) Conclusion and feedback request from the audience
(07:37) People going long with podcasts for more listens
(08:15) Problem with podcasts is the same guests and contradictions
(08:46) Eric's podcast has been around longer than Neil's kids
(09:19) Having a unique angle is important for podcasts
(09:52) Branding is the real moat in business
(10:29) Casper, Allbirds, and Peloton's unit economics broke
(11:02) Quality and brand separate companies like Fenty and Jordan shoes
(11:54) Casper, Allbirds, and Peloton failed to build community and brand
(12:17) Albird's revenue is tiny compared to Nike
(13:15) 23andMe stock down 92% due to lack of recurring business model
(14:06) Eric Siu and Neil Patel discuss the success of Liquid Death
(14:43) Liquid Death CEO responds to Coca Cola's ad request
(15:26) Eric Siu and Neil Patel discuss the importance of building a brand
(16:28) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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How to strategize as a marketing team of one for a small business, ChatGPT prompts to Improve Conversions, How to get AI to actually write like you for free, Zuck doesn’t believe in delegation, and The Indian Billionaire Way

Mon, 11 Mar 2024 13:00:00 -0000

In episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiating the process by investigating where the competition drives sales, and we suggest leveraging marketing tools to analyze competitor channels. Additionally, we explore the power of ChatGPT prompts to identify ideal customer profiles and develop effective marketing strategies. Join us as we uncover valuable insights to empower solo marketers in small businesses.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
(00:32) Neil Patel advises focusing on the channel driving the most traffic and sales for competitors.
(01:24) Eric Siu emphasizes the importance of finding where the target audience hangs out.
(02:49) Neil Patel mentions using Chat GPT to identify the ideal customer and their preferred platforms.
(03:51) Eric Siu shares a method to get Google Gemini to write like you.
(05:11) Neil Patel suggests using Gemini with blog posts to train the system better.
(06:27) Eric Siu discusses Mark Zuckerberg's belief in making decisions and being involved in many areas.
(07:30) Neil Patel relates this approach to Amazon's strategy of involving the founder in idea development.
(08:46) Eric Siu humorously refers to Neil Patel and Dharmesh Shah's lack of direct reports as the "Indian billionaire way."
(09:29) Neil Patel admits he is a terrible manager and prefers being an individual contributor.
(10:10) Neil Patel enjoys taking matters into his own hands and getting things done.
(10:56) Neil Patel emphasizes the importance of seeking feedback from others, even for individual contributors.
(13:10) Eric Siu discusses the "zone of genius" exercise and shares his own areas of expertise.
(13:58) Neil Patel focuses on strategy and enjoys it the most.
(14:39) That’s it for today! Don’t forget to rate, review, and subscribe!

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How to Run Your Company Like Amazon and Why Google and Microsoft Are Laying Off People

Fri, 08 Mar 2024 12:00:00 -0000

In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meetings—using narratives instead of PowerPoint presentations—to their hiring practices and the Bar Raiser program, discover how Amazon's methods can be applied to your own business. Gain insights into the current state of the tech industry and the importance of investing in valuable skills. Tune in for all this and more on Marketing School.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to run your company like Amazon and Why Google and Microsoft Are Laying Off People
(01:02) Eric explains how Amazon replaced powerpoint presentations with written narratives and memos to encourage clear thinking.
(01:32) Eric shares his experience implementing the memo-writing practice in his own company.
(02:04) Eric gives an example of a memo he recently wrote and how it helped clarify the company's goals.
(03:10) Eric explains the process of reading memos during meetings at Amazon.
(04:34) Neil mentions Amazon's focus on hiring talented individuals with strong systems and processes skills.
(06:00) Eric shares that Amazon pays most of its employees in stock and limits salaries to $160,000 to align long-term interests.
(06:49) Eric reveals that Amazon no longer relies on traditional reference checks during the hiring process.
(08:03) Neil discusses his company's approach to reference checks and the value of (negative feedback.
(08:04) Reference checks can save you from making a bad hiring decision
(09:09) Amazon's Bar Raiser program focuses on hiring people smarter than you
(09:57) Amazon's hiring process is thorough and values-driven
(10:33) What works for Amazon may not work for everyone
(11:08) Azure's growth is outpacing AWS
(11:57) Google and Microsoft may be cutting costs to increase profitability
(12:30) Keep investing in valuable skills and providing value to succeed
(12:51) Make a company more money to earn more money
(13:14) That’s it for today! Don’t forget to rate, review, and subscribe!

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How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%

Thu, 07 Mar 2024 12:00:00 -0000

In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals. This conversation is packed with valuable insights for marketers aiming to leverage social media profiles for richer customer data, optimize their YouTube presence, or comprehend the sales pipeline for high-value agency contracts.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%
(01:14) Mega Hit App: Finding inbound clients and sponsors
(03:17) YouTube thumbnail coaching call with Mike Stack
(04:05) Testing new thumbnails for higher click-through rates
(07:48) Enriching lead data for better targeting
(08:06) Collecting additional information for effective sales pitches
(08:18) Qualifying leads and sales pitches for decision-makers
(08:39) The process of creating proposals and presentations for clients
(09:36) The extensive follow-up process and multiple touchpoints in enterprise sales
(10:24) Targeting seven to eight-figure contracts in enterprise sales
(11:06) Testing different sales strategies and approaches
(11:33) Generating leads through RFPs and homework assignments
(12:11) Monetizing YouTube ads and boosting CPM
(13:37) Enabling gambling and alcohol ads to boost CPM
(14:15) Evaluating the revenue from YouTube ads
(15:09) Using mid-rolls and promoting offers in podcasts
(16:02) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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$200M Founder Reveals His Controversial Marriage Strategy

Wed, 06 Mar 2024 15:00:00 -0000

Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episode packs in revelations about the value of alignment in relationships, the importance of a partner's shared vision, and practical approaches to nurture a deeply bonded partnership.

Watch the full interview here: https://youtu.be/ew91lnFKYyI

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Patrick Campbell's background and introduction to his expertise in relationships
(03:12) Importance of weekly one-on-one meetings with your partner
(04:08) Setting boundaries and shared vision in a relationship
(07:00) Conducting off-site retreats to discuss goals and aspirations
(10:01) Conclusion and benefits of implementing relationship frameworks
(11:24) Importance of alignment and shared values
(12:05) Finding peace and contentment in life
(14:40) Money does not solve emotional problems
(15:45) Cutting out toxic loved ones
(18:18) Existential crisis after selling a company
(19:37) Learning to navigate wealth and deploy capital
(20:24) Anxiety around money even with significant wealth
(23:09) The value of frugality for entrepreneurs
(24:52) The importance of challenging hard and fast rules

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The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)

Wed, 06 Mar 2024 12:00:00 -0000

In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)
(01:10) Neil Patel and Eric Siu discuss the main purpose of email and the number of emails they receive
(01:39) Eric Siu and Neil Patel talk about their social media habits
(02:09) Neil Patel shares his experience with streaming services and ads
(03:39) Neil Patel explains the intention-based nature of Google searches
(04:05) Neil Patel compares the ad revenue generated by Meta and Google
(04:58) Eric Siu mentions the myth that SEO is dead
(05:27) Neil Patel and Eric Siu discuss the myth of "build it and they will come"
(06:01) Neil Patel talks about the misconception that more creative equals more effectiveness
(06:56) Eric Siu and Neil Patel debunk the myth that nobody reads long-form content
(07:28) Neil Patel discusses the value of long-form writing and insights gained from analyzing competitors.
(08:06) Neil Patel dispels the myth that SEO and email marketing are dead.
(08:40) Eric Siu and Neil Patel discuss the enduring importance of email communication in business.
(09:26) Eric Siu and Neil Patel debate the necessity of tracking ROI for every marketing effort.
(10:48) Eric Siu shares examples of successful one-person companies generating significant revenue.
(11:03) Neil Patel explores the farming game Stardew Valley as an example of a successful one-person company.

(13:06) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association

Tue, 05 Mar 2024 12:00:00 -0000

In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association
(00:42) Traffic is decreasing, but people are still searching for stuff.
(02:23) SEO is not dead, but the old school approach is ineffective.
(03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links.
(05:24) Building a brand is crucial for SEO success.
(07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings.
(08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners.
(09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy.
(09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth.
(10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn.
(12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients.
(13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers.
(14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients.

(17:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?

Mon, 04 Mar 2024 12:00:00 -0000

In episode #2690, we share valuable insights on how we achieved high rankings in the Apple Podcast charts. We explain the importance of focusing on the number of followers rather than ratings and reviews, as it directly impacts the podcast's ranking. We also emphasize the need for consistent, high-quality content and stress the importance of retaining listeners through engaging episodes. Additionally, we touch upon the power of generative AI and its potential to revolutionize various industries.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?
(00:31) Strategy to hit a million podcast downloads
(01:36) The importance of getting followers on Apple Podcasts
(03:03) Increase in unique listeners after climbing the charts
(04:44) The value of snipping audio content
(06:03) Stats on web pages with zero Google traffic
(07:20) Collaboration with the Perpetual Traffic podcast
(08:38) Neil Patel and Eric Siu discuss the viability of Gen AI
(09:12) Bill McDermott's quote about investing in Gen AI
(09:36) Cutting support staff and sales due to unit economics
(10:26) Differentiating between fads and the underlying technology of AI
(11:05) Adapting to technology or getting left behind
(11:29) Neil Patel's social media success with new and specific topics
(13:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024

Fri, 01 Mar 2024 12:00:00 -0000

In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and the insider secrets of email marketing for 2024 and beyond.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024
(01:01) Eric and Neil launch the Agency Owners Association
(01:56) The rise of deep fake scams and the need for blockchain technology
(06:34) Neil shares a personal experience with a deep fake scam
(08:13) Blockchain's resurgence and potential
(08:31) Neil and Eric discuss the resurgence of blockchain and investment opportunities.
(09:10) Matt Paulson shares email marketing secrets for 2024 and beyond.
(10:06) Tips for improving email open rates and list hygiene.
(11:24) Techniques to monitor and improve email deliverability.
(13:26) Neil shares his simple email marketing playbook.
(14:21) That’s it for today! Don’t forget to rate, review, and subscribe!

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Exposing Secrets From a Founder's Retreat

Thu, 29 Feb 2024 12:00:00 -0000

In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned from the retreat, including the importance of focusing on the middle 60% of the sales funnel, the value of effective follow-up with leads, and the power of negotiation tactics in business deals. We also touch on the concept of buying towns as a unique investment strategy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Exposing Secrets From a Founder's Retreat
(01:34) Discussion on the importance of middle-of-the-funnel marketing
(02:54) Implementing lead-to-auto message and nurturing conversations
(05:36) Debate on removing budget from agency websites
(07:09) Importance of retreats for learning through osmosis
(07:58) Discovering that some successful individuals are actually in debt
(08:40) It's not a profitable business. They use a lot of cash to buy other businesses.
(08:56) Many companies have their net worth tied up in non-liquidatable stocks.
(09:27) Syed's negotiation tactic involves using an assistant to make it seem like he has no time for demos.
(10:06) Neil Patel suggests having a team handle demo calls and ask for the best price.
(12:01) Eric Siu shares how Al Doan buys towns, but it's unclear what he does with them.
(13:33) Some members of the group own stakes in towns, though not in expensive areas.
(14:36) That’s it for today! Don’t forget to rate, review, and subscribe!

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This Ex-Advisor Reveals the REAL Path to Wealth | Humphrey Yang

Wed, 28 Feb 2024 15:00:00 -0000

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on index funds. He explains the compounding effect of wealth and the benefits of reaching $100K net worth.

Watch the full interview here: https://youtu.be/V4iPHetTgaI

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Humphrey Yang
(03:04) Opportunities for making more money
(04:56) The benefits of job hopping
(06:47) Personal experiences with job changes
(09:36) Building wealth through saving and investing
(13:16) How to become rich
(19:19) Strategies to reach $100K net worth
(21:13) The importance of owning assets
(23:40) Asset allocation and real estate

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Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more

Wed, 28 Feb 2024 12:00:00 -0000

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been working for them in terms of leveraging AI tools and techniques. The guests discuss the power of long-form YouTube ads and the importance of utilizing the high watch times on the platform. They also explore the concept of the Lindy effect and its implications for businesses. Additionally, they delve into the significance of staying on platforms like Instagram and Facebook to drive conversions and engagement. The episode concludes with a discussion on the importance of leadership in building and scaling successful organizations.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more
(00:35) Utilizing long-form YouTube ads with high watch times
(02:16) Running ads to other YouTube videos for engagement
(03:14) The 711 four rule for customer engagement
(03:48) Introduction to Rachel Miller's AI product, Busy AI
(05:10) Using Opus Pro for creating short-form videos
(07:30) Using AI-assisted content for blog posts and SEO
(09:22) Selling on platforms instead of driving traffic to websites
(10:10) Kasim discusses the benefits of staying in an app for engagement and meaningful data
(10:57) Ralph shares his experience using video ad sequences on YouTube
(12:39) Ralph emphasizes the importance of thinking through sequences and understanding that people's actions are chaotic
(13:54) Eric mentions the challenge of tracking offline purchases influenced by online research
(15:13) Kasim talks about the Lindy effect, a principle of longevity
(15:27) Eric recommends the book "Make Your Brand Legendary" for insights on building a legendary brand
(20:49) Neil shares his insights on hiring amazing talent and the importance of cultural fit
(21:54) Neil Patel: Leaders should be able to train and bring up lower-performing employees
(22:36) Neil Patel: Most of the time, you'll have 10% A players in your organization
(23:36) Find more about Marketing School and Perpetual Traffic hosts online

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Google's huge flop with woke Gemini, Google’s search results getting worse, and Google News showing political bias

Tue, 27 Feb 2024 12:00:00 -0000

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the articles on Google News originate from left-leaning news websites, while only 3% come from right-leaning websites. We express our concern about the absence of neutrality in the algorithms and AI that dictate the content users encounter, highlighting the potential for censorship and control of information.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Google's huge flop with woke Gemini, Google’s search results getting worse, and Google News showing political bias
(01:03) Eric Siu and Neil Patel emphasize the importance of neutrality in coding algorithms and AI.
(02:11) Eric Siu mentions Elon Musk's statement on the price of buying Twitter for restoring freedom.
(02:23) Neil Patel talks about the censorship of a short video on marketing school.
(03:26) Eric Siu and Neil Patel discuss the removal of the image feature from Google Gemini.
(04:22) Neil Patel mentions a tweet about programming algorithms for Gemini to be "woke."
(05:36) Eric Siu and Neil Patel discuss the influence of media companies and propaganda.
(06:18) Eric Siu mentions Trump selling gold shoes and nfts.
(07:35) Eric Siu highlights the power of Trump's brand and his ability to sell various products.
(09:02) Neil Patel discusses the lack of revenue and negative value of a business.
(09:10) The power of branding and the stock market performance of a company.
(09:45) Neil Patel shares his experience using Google as a search engine and the issues he has encountered.
(10:56) Neil Patel expresses frustration with Google ranking other people's content over his own.
(12:32) Neil Patel discusses the bias and potential manipulation in Google search results.
(14:29) Eric Siu states that merit is the only form of discrimination that matters.
(15:14) Neil Patel talks about hiring based on qualifications and performance rather than personal characteristics.
(16:11) Eric Siu discusses the effectiveness of remote work for high performers.
(16:24) That’s it for today! Don’t forget to rate, review, and subscribe!

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What's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more

Mon, 26 Feb 2024 12:00:00 -0000

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take a full-funnel approach and invest in impression-based ad channels to drive long-term growth.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more
(00:14) Brands are shifting from performance marketing to brand marketing.
(01:39) Shifting conversion-based ads to consideration and awareness campaigns.
(03:29) Creating brand and conversion audiences for better results.
(04:48) Strategy works well for mid-sized brands, not for smaller or enterprise brands.
(06:43) Attribution in digital marketing is unreliable and lacks data.
(08:28) Agencies often provide misleading data and metrics.
(09:53) Full-funnel marketing is essential in a world with limited attribution.
(11:00) Top of funnel traffic compressed, need to spend where you can't see.
(11:51) Need to spend on impression-based ad channels and a full funnel.
(12:17) Sales cycles are longer than 30 days, need to zoom out and analyze beyond 90 days.
(13:26) Impact of campaigns can be seen downstream beyond 90 days.
(14:08) Controversial take: business coaches are the stupidest things ever.
(14:34) Platforms like Facebook and Google don't accurately measure return on ad spend.
(15:53) Data and analytics are important but can't measure everything, rely on directional movement.
(17:25) Leap of faith required for top of funnel campaigns, patience and incremental spending.
(19:32) Importance of good agencies in navigating data and analytics.
(20:33) Hope to be among the remaining agencies in the industry.

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How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more

Fri, 23 Feb 2024 12:00:00 -0000

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
(00:13) Ralph shares his experience of buying a podcast and the valuation process.
(02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.
(04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.
(06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.
(07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.
(09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.

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Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes

Thu, 22 Feb 2024 12:00:00 -0000

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes
(00:26) Marketers spend on Super Bowl ads for branding, not ROI
(01:17) Super Bowl ad costs breakdown
(03:00) Kanye West's $7 million Super Bowl ad
(03:55) High-quality production not necessary for high ROI
(04:24) Tech companies pledge to combat election-related deepfakes
(05:31) Company loses $25 million to a deepfake scam
(06:12) Importance of having internal security team and cyber insurance
(07:46) That’s it for today! Don’t forget to rate, review, and subscribe!

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Syed Balkhi’s Unconventional Wealth Building Strategies

Wed, 21 Feb 2024 15:00:00 -0000

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding goodwill, emphasizing the need to avoid the frustration coefficient that can hinder progress. He also shares insights on the power of compounding, the challenges of passing on generational wealth, and the value of learning from historical patterns. This conversation provides valuable lessons and perspectives for both aspiring and experienced investors.

Watch the full interview here: https://youtu.be/O5VhhH0Aky8

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TIME-STAMPED SHOW NOTES:

(00:00) Syed Balkhi defines himself as a blogger who helps people build better websites using WordPress.
(01:18) Syed Balkhi discusses the concept of running a profitable business every year to achieve a continuous exit.
(02:46) Syed Balkhi shares his belief that most businesses won't hit venture scale and advocates for running profitable businesses.
(04:41) Syed Balkhi explains the value of masterminds and peer groups for personal and professional growth.
(04:58) Syed Balkhi advises teenagers and young adults to start building a network by following people they admire.
(06:03) Syed Balkhi discusses the different benefits he gains from various mastermind groups and forums.
(07:58) Eric Siu and Syed Balkhi highlight the importance of persistence and continuous effort in networking and meeting influential people.
(08:49) Syed Balkhi introduces the concept of the frustration coefficient and warns about its negative impact on decision-making and relationships.
(09:59) Syed Balkhi advises practicing radical candor and addressing frustrations directly to interrupt negative compounding.
(13:29) The power of compounding goodwill and giving unconditionally.
(14:43) Going deep instead of wide in networking and learning.
(16:11) The structure of Awesome Motive as a management company.
(17:07) The importance of alignment with founders and minority stake deals.
(19:56) The driving forces of incentives and insecurities in human behavior.
(20:47) Two driving forces shaping human behavior: insecurities and incentives.
(24:59) The importance of empathy and aligning goals with team members.
(26:07) Viewing acquisitions as a more lucrative alternative to paid media.

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Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…

Wed, 21 Feb 2024 12:00:00 -0000

In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora. The conversation delves into the hype and long-term potential of AI, the limitations of generative AI, and the role of prompt engineering in maximizing AI output. We also touch upon the future of YouTube as a search engine, the risks associated with AI companies, and the importance of strategy and quality content in marketing.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…
(00:16) Adobe stock loses $18 billion in market cap due to Sora.
(00:32) AI is overhyped in the short term, underhyped in the long term.
(01:01) Sora can create a 1-minute video based on a prompt.
(01:43) AI-generated content lacks engagement compared to human-created content.
(02:17) Generative AI lacks editing capabilities, limiting its usefulness.
(03:02) Creating AI projects like Chat GPT requires significant investment and talented engineers.
(03:35) Jasper, an AI content writer, struggles to compete with Chat GPT.
(05:02) Prompt engineering is a valuable skill in the AI field.
(06:09) Selling multiple services reduces churn for agencies.
(07:38) YouTube's Gemini AI can crawl and analyze video content.
(08:22) Neil and Eric discuss the popularity of YouTube and Google
(09:06) Neil and Eric share their experiences with YouTube optimization
(10:17) Neil suggests starting a new YouTube channel if stuck in YouTube jail
(10:29) Neil explains the importance of producing quality content for YouTube
(12:01) Neil and Eric discuss investing in AI stocks for the next ten years
(12:29) Neil and Eric both choose Microsoft as their top AI stock
(13:18) Eric explains why Microsoft is a strong AI investment
(13:43) Eric highlights Microsoft's ownership of Skype, LinkedIn, and Xbox
(14:12) Eric discusses Microsoft's involvement with OpenAI
(14:34) That’s it for today! Don’t forget to rate, review, and subscribe!

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The future of marketing agencies, How to increase your agency's value, & more

Tue, 20 Feb 2024 12:00:00 -0000

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additionally, the hosts discuss the oversaturation of the agency market, the transition from percentage-of-spend management fees to performance-based models, and the potential for agencies to introduce equity or profit-sharing arrangements. Ultimately, the conversation underscores the imperative for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the collaboration between Perpetual Traffic and Marketing School.
(00:23) Ralph introduces himself and his agency, Tier Eleven.
(03:18) Kasim talks about the challenges agencies face and the need for value-producing services.
(05:05) Eric asks Ralph and Kasim about the future of agencies and the percentage of ad spend management fees.
(06:07) Kasim discusses the obsolescence of media buying agencies and the need for deeper services.
(07:05) Ralph talks about the oversaturation of agencies and the outdated model of selling specific ad platforms.
(08:11) Ralph mentions the importance of client success and the need to prioritize clients over profit.
(09:56) Ralph discusses the challenges faced by agencies and the high turnover rate.
(12:03) Percentage of media model can still work if providing value.
(13:06) Agencies need strategy and problem-solving skills to provide value.
(14:54) Agencies' value and multiples are more realistic now, not artificially inflated.
(16:10) 15-20x multiples for agencies will not come back.
(16:49) Platforms will win with automation, agencies need to find value outside of that.
(17:50) Charging per meeting, page, or lead can be an alternative pricing model.
(19:13) Big corporations prefer fixed costs, not performance-based pricing.
(20:36) Agencies may seek equity or profit-sharing to justify the effort and value provided.
(21:43) Large accounts may still pay fees, but small accounts may require alternative pricing models.
(22:23) SMBs struggle to afford comprehensive agency services.
(23:19) Agencies need to understand the value of each customer to determine pricing.
(25:08) That’s it for today! Don’t forget to rate, review, and subscribe!

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MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media

Mon, 19 Feb 2024 12:00:00 -0000

In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivotal roles in generating significant revenue. The discussion also explores the importance of sharing content across various platforms and underscores the value of engagement, even in its minimal form. Furthermore, we emphasize the significance of focus in attaining success and shed light on the role of luck in business ventures. Lastly, we touch upon the future of advertising and discuss the potential impact of technologies such as Apple's Vision Pro.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
(00:40) Mr. Beast's revenue per view and video performance
(01:30) Mr. Beast's leveraging attention for more engagement
(02:17) Introduction to View Stats, a YouTube analytics tool
(03:39) The profitability of "ugly" businesses
(05:15) Examples of successful entrepreneurs with "ugly" businesses
(06:02) The importance of focus for success
(07:46) The role of luck in business success
(08:59) Examples of lucky acquisitions: YouTube and Instagram
(09:30) Google's product updates improved YouTube's success.
(09:49) Graph shows decline of newspaper advertising due to Google's rise.
(11:01) Facebook and Netflix monetize through ads.
(11:45) Amazon integrates ads into shows and movies.
(11:59) Neil Patel's experience with Apple Vision Pro.
(12:45) Discussion on the potential of AR and VR technology.
(13:17) That’s it for today! Don’t forget to rate, review, and subscribe!

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Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content

Fri, 16 Feb 2024 12:00:00 -0000

In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he has streamlined his approach. He now focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric talks about the concept of eavesdrop marketing and how it can create desire and engagement. They also discuss the benefits of incorporating AI into marketing processes and the importance of getting employees to adopt new technologies. Overall, they emphasize the importance of storytelling, creating engaging content, and staying up to date with trends.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
(00:43) Neil expresses frustration with the marketing efforts of his agency.
(01:41) Neil explains his new content creation process and distribution strategy.
(02:38) Eric and Neil discuss the effectiveness of reading tweets in their videos.
(04:06) Eric introduces the concept of eavesdrop marketing and shares an example.
(06:18) Neil cautions against jumping on trends for marketing purposes.
(06:47) Eric shares the statistic that 30% of Zapier employees use AI zaps.
(07:44) Neil and Eric discuss the benefits of employees learning and using AI.
(08:52) Neil Patel discusses the adoption of new strategies by others in the industry.
(09:03) Eric Siu mentions the misconception that everyone has the same energy as founders.
(09:26) Neil Patel shares his thoughts on finding employees with more energy than the founder.
(09:54) Eric Siu suggests saving the discussion on characteristics of great content for the next episode.
(10:29) Neil Patel lists qualities of great content, including incorporating storytelling and optimizing for social sharing.
(11:21) Neil Patel emphasizes the importance of having a great hook in content.
(11:44) That’s it for today! Don’t forget to rate, review, and subscribe!

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He Sends 2.5 BILLION Emails Per Month | Nathan Barry

Thu, 15 Feb 2024 15:00:00 -0000

Nathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5 billion emails per month and generating $40 million in revenue, Nathan discusses the power of building an audience and leveraging it to create long-term enterprise value. He also delves into his passion for flying and the parallels between flying and entrepreneurship. Nathan emphasizes the importance of having goals outside of work and optimizing for the journey rather than just the destination.

Watch the full interview here: https://youtu.be/vuwfio0Uw4Y

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TIME-STAMPED SHOW NOTES:

(00:00) Nathan Barry introduces himself and his journey from software designer to software founder
(02:57) Nathan Barry discusses his passion for flying and the process of getting a pilot's license
(06:43) Nathan Barry expresses his goal of using flying for both personal and work-related purposes
(08:14) Nathan Barry discusses the limitations and considerations of owning a larger plane
(09:49) Eric asks Nathan about the payment structure for the pilot.
(12:30) Nathan talks about his podcast and the journey of building an audience.
(14:02) Nathan shares the story of Mark Sisson and the value of redirecting audience attention to a product.
(15:08) Nathan explains the power of an audience in promoting and selling products.
(16:03) Nathan discusses the success of Mark Sisson's Primal Kitchen and the value of an audience.
(18:19) Nathan talks about the three rules for building an audience and creating enterprise value.
(19:46) Nathan shares his experience building ConvertKit and its long-term enterprise value.
(20:05) Nathan Barry and Eric Siu discuss the potential of agencies as successful businesses.
(21:25) Nathan Barry shares his perspective on monetization options for creators.

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AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more

Thu, 15 Feb 2024 12:00:00 -0000

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google's Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.

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Check out more of

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
(00:18) SGE responses may not be sufficient for hiring decisions
(01:24) Google may provide citations, but unsophisticated buyers may not seek them out
(02:49) Google's citation system may not accurately reflect the value provided by content creators
(04:17) SGE may affect website traffic, but the extent is uncertain
(05:31) Google will prioritize maintaining its search ecosystem over short-term earnings
(06:26) Google's playbook involves testing changes on a small scale before full implementation
(06:49) Google cannot afford to cut off traffic as it depends on content creators
(07:01) That’s it for today! Don’t forget to rate, review, and subscribe!

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Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media

Wed, 14 Feb 2024 12:00:00 -0000

In episode #2677, we discuss Sam Altman's ambitious plan to raise $7 trillion for a chip mission and Jack Altman's fundraising efforts for his startup and philanthropic endeavors. We also explore the trend of entrepreneurs transitioning into venture capital and the challenges and misconceptions associated with starting a fund. Emphasizing the importance of being aware of platform risks and diversifying marketing efforts across multiple channels, we delve into the complexities of these strategies. Additionally, we share insights on the content creation landscape, highlighting the need for high-quality, engaging content to stand out in a saturated market.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
(00:17) Neil doubts Sam will get more than $5-10 billion.
(01:42) Jack Altman raised $150 million for alt capital.
(02:06) Is raising a fund the right move after your business?
(03:35) Being a venture capitalist is a grind.
(06:31) Meta cut off third-party access to Facebook groups.
(07:29) Platform risk and the importance of building your own audience
(08:12) The misconception of social media content and the need for quality
(09:19) The impact of creating poor content on social media
(09:54) The increasing bar for content quality and the effort required
(10:52) The challenge of standing out in a crowded content landscape
(11:27) Using LinkedIn thought leader ads to target your ideal audience
(12:03) The struggles of agency owners and the need for more leads
(12:27) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products

Tue, 13 Feb 2024 12:00:00 -0000

In episode #2676, we discuss Tucker Carlson's recent interview with Vladimir Putin and the implications it has for media and marketing. We delve into the details of the interview, including the viewership numbers and the different platforms on which it was streamed. We also discuss the rise of new media and the shift in power from traditional news networks to independent media companies. We explore the importance of controlling the narrative in marketing and media, drawing parallels to historical examples. The episode concludes with a discussion of the upcoming Super Bowl and the exorbitant costs of advertising during the event.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products
(03:25) Tucker Carlson's subscription plans on his website
(04:33) Speculation on Tucker Carlson's revenue from subscriptions
(05:50) Power shift to new media and control of narrative
(06:40) Neil Patel suspects that Russia controlled Tucker Carlson's interview with Putin.
(07:39) Everyone, including companies, tries to control the narrative.
(08:14) The YouTube interview with Putin likely has over a billion views globally.
(09:24) Super Bowl commercials cost millions of dollars, including additional expenses for airtime.
(11:40) Media sites are shifting away from subscription models due to poor content quality.
(12:23) Tucker Carlson's decision to bet on himself instead of accepting a $100 million deal.
(12:47) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Best Type of Fame to Get the Most Money

Mon, 12 Feb 2024 12:00:00 -0000

In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. Learn why building a brand like Google or Tesla can be more lucrative than personal branding, and discover how niche fame can offer power and protection.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Best Type of Fame to Get the Most Money
(00:06) Neil's opinion on the best type of fame: Being well-known in a massive total addressable market (TAM)
(00:32) Kylie Jenner's fame in the beauty industry
(01:11) Eric's opinion on the best type of fame: Niche fame for industry recognition and privacy
(02:00) Neil discusses the challenges of monetizing fame in a wide audience
(03:33) Eric shares an example of a niche audience with potential for monetization
(03:59) Neil highlights the importance of a niche with a large TAM for profitability
(04:28) Discussion on Sam Altman's niche fame and potential for future recognition
(05:35) Conclusion: Balancing fame, privacy, and profitability
(06:00) Neil mentions Brian Dean's new YouTube channel for exploding topics
(06:29) Neil describes the content of Brian Dean's first video and its relevance
(07:23) Neil emphasizes the financial potential of building non-personal branded companies
(08:02) Eric adds an example of a factory that produces products for a lower cost
(08:50) Eric clarifies the limitations of accessing the factory mentioned
(09:10) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more

Fri, 09 Feb 2024 12:00:00 -0000

In episode #2674, we explore innovative strategies for acquiring major customers and delve into the shifting landscape of content marketing. Neil shares his favorite marketing hack for landing big clients, highlighting the effectiveness of utilizing podcasts for networking with high-profile executives. We examine the technique of using podcasts not only as a platform for thought leadership but also as a stepping stone for relationship-building and business opportunities. Focusing on authenticity and standout content, we explore the critical role of content quality in the age of algorithms that prioritize genuine and engaging material.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more
(00:35) Hitting up well-known executives through LinkedIn
(00:59) Interviewing executives and discussing their business
(01:37) Asking executives for introductions to potential customers
(02:19) Example of using podcasts to sell a company
(03:15) Gathering a community around your podcast
(04:17) Using social networks to reach out to potential guests
(06:06) The democratization of social media and content quality
(07:28) YouTube algorithm rewards merit-based content
(08:33) Examples of successful content creators on TikTok and YouTube
(08:41) Eric and Neil discuss Sam Sulek's interesting content and his success on YouTube.
(09:24) Eric mentions Kevin Esprito and his gardening YouTube channels, highlighting the importance of authenticity in content creation.
(10:34) Neil shares the alarming statistic that 94.29% of web pages tracked by ubersess and answer the public receive no organic traffic from Google.
(11:41) Neil emphasizes the need for authentic and amazing content to stand out in the saturated market.
(12:29) Eric compares Instagram reels, TikTok, and YouTube shorts to a slot machine, emphasizing the importance of consistency and quality in content creation.
(14:48) That’s it for today! Don’t forget to rate, review, and subscribe!

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How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more

Thu, 08 Feb 2024 12:00:00 -0000

In episode #2673, we discuss Eric's tremendous success in generating 2.1 million YouTube views within a short period. We explore the strategies and insights behind this growth, delving into topics such as content quality, effective hooks, audience retention, and the significance of consistency. Neil also shares his content framework and how it has transformed their view count.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more
(04:54) On YouTube views, consistency, and growth.
(07:59) Test hooks at a bar or online.
(10:50) Selecting popular content and repurposing it into short videos, blog posts, and webinars for various social media platforms.
(12:44) Spending time on podcast research, creating unique questions, and different learning styles.
(15:53) That’s it for today! Don’t forget to rate, review, and subscribe!

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Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more

Wed, 07 Feb 2024 12:00:00 -0000

In episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves into the efficacy and potential implications of AI content strategies, highlighting both short-term gains and the importance of long-term, sustainable business growth. We also analyze the evolving landscape of media and content creation, shedding light on recent events at LA Times and Sports Illustrated. The discussion further explores the impact of Google Web Stories on web traffic and dives into the strategic potential of mergers and acquisitions in the current economic climate.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
(03:08) Advocating for ethical SEO techniques over black hat methods. Utilizing link wheels with strong websites for better results.
(09:26) Marketing focuses on bottom-line metrics, not just traffic/sales.
(11:57) In a down economy, there will be opportunities in private equity and M A.
(13:12) Outsource social media marketing to agencies for increased revenue and client retention.
(14:45) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more

Tue, 06 Feb 2024 12:00:00 -0000

In episode #2671, we discuss the future of salespeople in the face of emerging AI technology. We delve into the potential impact of AI-driven tools such as Air AI and Bland AI on the sales process, emphasizing the importance of being consultative and helpful in sales. We also explore the factors that influence rankings on Chat GPT and the evolving landscape of AI-powered tools, such as the GPT store from OpenAI. Additionally, we share insights from an intriguing experiment on the impact of selling on Amazon versus through one's own website.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more
(03:49) ChatGPT recommends companies and products based on 82 factors, with six showing strong correlation.
(07:01) OpenAI launched a GPT store with various tools and services.
(10:16) Netflix, Amazon, ads, sales experiment on 18 websites.
(13:10) Testing shows branding impact with Amazon, uncertain with other marketplaces.
(13:28) That’s it for today! Don’t forget to rate, review, and subscribe!

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Why deplatforming trump didn't work, How to invest like Warren Buffett, and What Assets Make Up Wealth Based on Your Net Worth

Mon, 05 Feb 2024 12:00:00 -0000

In episode #2670, we delve into a thought-provoking discussion on why deplatforming Donald Trump didn't work. We explore the surprising data and analyze the impact of attempts to silence him. The conversation evolves into a fascinating exploration of investment strategies, drawing parallels to the approach of Warren Buffett.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why deplatforming trump didn't work, How to invest like Warren Buffett, and What Assets Make Up Wealth Based on Your Net Worth
(00:33) Neil disagrees, graph shows stable opinions on Donald Trump, 42% favorable, 52% unfavorable. Constant from Jan 2021 to Jan 2024.
(05:19) Speculation on crypto safety and market volume. Ripple wins SEC case.
(07:29) Invest with high concentration, like Warren Buffett did.
(12:07) Net worth breakdown: 25% primary residence, 10% vehicle, 5% liquid, rest in retirement and insurance.
(12:43) Assets shift from percentages to higher values.
(15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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Making A Million Dollar Business in a Weekend | Noah Kagan

Sat, 03 Feb 2024 12:00:00 -0000

Eric Siu interviews Noah Kagan, the founder of AppSumo, to explore essential entrepreneurial insights. They discuss the significance of having a clear vision, maintaining high standards, and finding joy in the entrepreneurial journey. Noah shares practical strategies for achieving business success, emphasizing the importance of focus, goal setting, and overcoming challenges. Noah's wealth of experiences and practical advice offers valuable insights for aspiring entrepreneurs.

Watch the full interview here: https://youtu.be/Dqccee-F0QA

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Noah Kagan
(02:06) Importance of internal satisfaction rather than external achievements
(03:35) Noah Kagan's experience with hiring coaches and elite advisors
(06:00) Noah Kagan's approach to hiring elite advisors
(07:20) Example of Mark Zuckerberg having a business coach
(08:12) Noah Kagan's coaching framework and the coaches he has
(14:26) Noah Kagan's approach to reaching out to prefluencers and the importance of engagement
(16:06) Introduction to Noah Kagan's business, Appsumo
(19:06) Noah Kagan's goal for Appsumo's growth
(22:14) Balancing running a business, YouTube channel, and book writing
(27:17) Ayman's role in growing Appsumo

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More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more

Fri, 02 Feb 2024 12:00:00 -0000

In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more
(06:26) Videos with and without visual design elements, Top-performing reels had captions and hooks.
(08:47) Create quality content, focus on messaging punchiness.
(12:28) Changes to cookies make agencies more valuable due to increased need for data and analytics, especially for Fortune 1000 companies.
(14:32) Preference for personalized, relevant content over random; appreciates targeted advertising and browsing suggestions.
(16:50) That’s it for today! Don’t forget to rate, review, and subscribe!

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Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy

Thu, 01 Feb 2024 12:00:00 -0000

In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are shifting from traditional subscription-based pricing to charging customers based on the tasks performed or resolved. Additionally, we delve into the impact of AI on software development and its potential implications for the future of work and the economy. Finally, we share a nifty SEO trick that can help increase website traffic for free.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: "Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
(00:00) Introduction to the topic of pay per tasks
(00:35) Intercom's shift to a pay per task model
(01:11) Zapier's introduction of flexible pay per task billing
(02:30) Chamath's incubator offering 80% feature complete software at a 90% discount
(04:27) The potential impact of AI on the workforce and economy
(07:40) SEO trick to increase traffic by optimizing top keywords
(08:39) Shift in B2B SEO strategies for 2023
(09:06) Analysis of NP Digital's traffic and revenue growth
(09:06) SEO services pricing starts at five figures per year
(09:59) Three to six word phrases drive most qualified leads and generate most revenue
(12:14) Users are getting specific with search queries
(13:06) Long-tail search queries drive the most leads
(13:45) $100 giveaway for writing "marketing is cool" and leaving a review
(13:52) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way

Wed, 31 Jan 2024 12:00:00 -0000

In episode #2667, we discuss the benefits of speaking at conferences and the impact it can have on personal branding, social content, business opportunities, press coverage, and networking. We also delve into the importance of ranking on Google and how it contributes to success in terms of brand building, lead generation, and email list building. The conversation highlights the value of leveraging speaking engagements and SEO to grow a business and establish thought leadership in the industry.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
(01:04) Speaking at events helps with personal branding and building a deeper connection with the audience.
(01:50) Speaking at events can lead to business opportunities, such as getting leads and advisor shares in other companies.
(02:54) Speaking at events can generate press opportunities and media features.
(03:42) Speaking at conferences adds perspective and humility, and increases social proof.
(04:23) Maximizing events by doing podcasts, hosting dinners, and curating the audience.
(05:23) Hosting dinners can lead to business deals, equity opportunities, and valuable connections.
(07:13) Introducing oneself and offering and requesting assistance during the dinner.
(08:33) Examples of business opportunities resulting from dinner connections, including contracts worth hundreds of thousands of dollars.
(08:54) Eric Siu discusses the cost of dinners, ranging from two to three grand, and even up to ten grand.
(09:15) Eric Siu emphasizes the importance of curating the dinner guest list and having the right people in the audience.
(10:13) Neil Patel highlights the benefits of ranking on Google, including speaking engagements, brand building, and email list building.
(11:09) Eric Siu shares how ranking on Google helped save his company, Single Grain, and generate millions of dollars.
(12:40) Neil Patel suggests that Eric Siu should have taken over Single Grain for free and explains the financial issues with the business.
(13:28) Neil Patel estimates that he has made over $100 million in revenue from Google rankings, considering the various benefits it brings.
(15:10) Eric Siu discusses the recent funding and growth of Quora, highlighting its value as a source of commonly asked questions.
(16:23) Eric Siu and Neil Patel share their personal experiences with Quora and its impact on their businesses.
(17:40) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year

Tue, 30 Jan 2024 12:00:00 -0000

In episode #2666, we delve into the decline of the newspaper industry and the ascent of digital content. We analyze the staggering drop in newspaper advertising revenue over the years and explore the shift from physical newspapers to digital platforms. The conversation also covers the current state of the creator economy, the effectiveness of short-form content, and the future of podcasting on YouTube. We share our insights and predictions regarding the evolving landscape of content creation and consumption.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year.
(00:33) Neil asks about whether the revenue decline includes digital newspapers
(01:02) Eric mentions that the data is focused on physical newspapers
(01:39) Neil brings up New York Times' stock performance as an example
(02:39) Eric mentions that New York Times and Washington Post have done well, but many others have struggled
(03:15) Eric emphasizes the importance of content quality regardless of the medium
(03:59) Neil discusses the popularity of short-form content on social media
(04:49) Eric shares Mark Manson's prediction that platforms will de-emphasize short-form content
(05:47) Neil shares research findings on the average income of influencers
(06:37) Eric and Neil discuss the challenges of monetizing mass appeal content
(07:33) Neil talks about the effectiveness of using stats and data in content
(08:16) Eric asks Neil about his process for creating shorts
(08:51) Neil explains his process of repurposing ideas for shorts
(09:11) Eric summarizes the steps involved in his previous process for creating shorts
(09:06) Writing and recording scripts for videos
(09:32) Neil Patel's process for recording videos with a teleprompter
(10:14) YouTube's potential for promoting podcasts
(11:11) Increasing podcast subscriptions for chart climbing
(12:21) Predicting a decline in Mr. Beast's video views
(13:19) Balancing spending on video production for quality
(14:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)

Mon, 29 Jan 2024 12:00:00 -0000

In episode #2665, we discuss the impact of removing Google Analytics on page speed and search engine rankings. Eric shares a tweet from his friend Eric van Holtz, the founder of Beardbrand, who experienced significant improvements in page speed after removing Google Analytics from his website. The discussion delves into the potential effects of removing Google Analytics on search engine rankings and user experience. Neil also shares his favorite prompt for improving SEO rankings and provides valuable insights on how Google understands content quality.

The conversation then shifts to the topic of sales and the impact of AI on job roles. We discuss how AI technology is leading to job cuts in sales and how companies are shifting their sales strategies to be more consultative and results-driven. We emphasize the importance of focusing on truth and results in business, highlighting the need for a collaborative approach in sales.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)
(00:27) Eric van Holtz shares the significant increase in page speed after removing Google Analytics.
(01:02) Discussion on the potential impact of removing Google Analytics on search engine rankings.
(01:28) Considering the improved user experience as a result of increased page speed.
(02:03) Neil Patel shares his favorite prompt for improving SEO rankings.
(03:26) Explaining the two-part prompt for analyzing competitor's content and improving one's own.
(05:38) Discussion on the importance of giving prompt time to think and provide better results.
(06:18) Google's plan to cut jobs, including sales positions, due to the impact of AI.
(07:00) Shifting from a sales-focused approach to a consultative approach in B2B and enterprise.
(07:39) Eric and Neil's perspective on the role of service providers as problem solvers.
(08:57) Hiring practitioners and focusing on providing the right solutions for clients' challenges.
(09:17) Two takeaways from a company with a large sales team vs. enterprise focus.
(09:45) The importance of having a brute force sales team for certain products.
(10:06) Podcast growth strategies: impression trades and guest appearances.
(11:41) How to start a podcast with no experience: find your angle and be passionate.
(14:31) Starting a podcast with a basic setup and continuously improving.
(15:45) Interviewing guests for early traction and increased visibility.
(16:07) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024

Fri, 26 Jan 2024 12:00:00 -0000

In episode #2664, we discuss the importance of investing in creativity and the need to shift focus from customer acquisition to customer retention. We share anecdotes and insights on how companies are spending significant amounts on creative endeavors, compare the effectiveness of human-generated creatives to AI-generated ones, and delve into the role of creativity in running successful ad campaigns. Additionally, we touch upon the concept of lifetime value (LTV) and explore how companies like Amazon and Google generate revenue by keeping customers engaged and coming back for more. The episode concludes with a discussion on the various marketing and distribution channels mentioned in the book 'Traction' and emphasizes the importance of finding the right channels to reach target audiences.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024
(00:35) Anecdote about a company spending on creative
(01:24) Importance of creative in ad campaigns
(02:23) Test results comparing human and AI-generated creatives
(04:18) Benefits of combining human and AI-generated creatives
(04:53) Discussion on the advancements in AI-generated creative
(05:22) Pricing models for creative services
(06:08) Shifting focus from customer acquisition to customer retention
(07:20) The difference between companies that focus on the front end vs. the back end
(08:30) Exploring the lifetime value of customers on Amazon
(09:40) Examples of companies with high customer lifetime value
(09:40) Microsoft's ownership and influence in various companies and products
(10:05) Neil Patel's plan to purchase the Microsoft HoloLens Vision Pro
(10:27) Neil Patel's willingness to buy the Microsoft HoloLens Vision Pro for his assistant
(11:08) Eric Siu's recommendation to use Superhuman for email management
(12:02) Introduction to the 19 possible marketing and distribution channels
(13:03) Leveraging creativity and unique strategies in marketing
(14:25) Importance of adapting to current trends and audience preferences
(14:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business

Thu, 25 Jan 2024 12:00:00 -0000

In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
(01:58) New York Times' acquisition of Wirecutter and its success in affiliate marketing
(03:47) Stanley Cups' revenue growth by targeting a new audience
(05:03) Importance of founder involvement in business growth
(06:02) Different scenarios of CEO involvement in large corporations
(07:41) Success of Microsoft's CEO Satya Nadella
(08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia
(09:35) Founder involvement in smaller businesses versus businesses at scale
(09:23) Founder involvement and vision important for small businesses
(10:07) Elon Musk's success with SpaceX and Tesla
(10:32) The Boring Company's lack of success
(10:55) Elon Musk's work ethic of 120 hours per week
(11:12) That’s it for today! Don’t forget to rate, review, and subscribe!

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How Anxiety Almost Ruined My American Dream | Jimmy Zhang

Wed, 24 Jan 2024 15:00:00 -0000

Jimmy Zhang opens up about his journey of overcoming anxiety and addiction to become a successful content creator with 1.5 million subscribers. He discusses how his immigrant upbringing and struggles with school shaped his path, and how personal growth and self-discovery transformed his life. Jimmy also delves into his unique approach to dating and relationships, sharing unconventional perspectives on finding love and the importance of personal development before committing to a partner. He also talks about his business ventures, including his clothing line and potential future products. Additionally, he discusses the importance of innovation and iteration in content creation. Join Eric Siu as he dives deep into Jimmy's story and explores the lessons he's learned along the way.

Watch the full interview here: https://youtu.be/0feTLHaRNSU

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the interview with YouTuber Jimmy Zhang
(00:40) Discussing anxiety and coping mechanisms
(04:03) Open discussion about porn addiction
(06:11) Jimmy Zhang's immigrant upbringing in New York
(10:16) Jimmy Zhang's talent in editing and the importance of recognizing children's strengths
(11:24) Jimmy Zhang discusses the importance of finding a specialized skill and being genuinely passionate about it.
(13:45) Jimmy Zhang recalls watching a Gary Vee video at 21 that inspired him to take advantage of his window of opportunity.
(20:47) Jimmy Zhang shares that moving to LA has been a net positive for him, citing a better lifestyle and more like-minded individuals.
(21:53) Eric Siu asks Jimmy Zhang about his current circle of friends, mentioning Sneako and other podcasters.
(22:33) Eric Siu and Jimmy Zhang discuss the value of cross-pollinating ideas from different industries.

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New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content That Converts, and How AI Is Impacting SaaS Companies

Tue, 23 Jan 2024 12:00:00 -0000

In episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of various content formats on major social networks such as Instagram, YouTube, TikTok, Facebook, LinkedIn, and more. We emphasize the importance of creating long-form videos and repurposing them into short-form videos and text-based content. Additionally, we explore the effectiveness of user-generated content and provide insights on how to optimize content for maximum engagement. We also delve into the role of AI in content creation and conversion optimization, highlighting the potential of AI-generated CTAs and product-led AI content.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content that Converts, and How AI is Killing SaaS Companies
(00:30) Breakdown of the types of posts with the highest engagement on social media
(01:29) Text-based content performs well as how-to articles and listicles
(02:26) User-generated content is effective on platforms like Instagram, YouTube, and TikTok
(03:17) Using short-form and long-form videos for content creation and distribution
(04:36) AI-generated CTAs can significantly impact conversion rates
(05:09) Content upgrades as a strategy for increasing opt-in rates
(09:32) Expected opt-in rates for content upgrades
(09:56) Discussion on the evolution of SaaS products for content marketing
(09:51) Sumo Me and Appsumo
(10:17) Decrease in software margins
(11:19) 37 Signals' once payment model
(12:20) AI-generated landing pages
(13:51) Neil Patel's AI content prompt
(14:50) The value of bookmarkable prompts
(15:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter

Mon, 22 Jan 2024 12:00:00 -0000

In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
(00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions.
(01:24) Neil shares the results of their analysis on social media networks' return on ad spend (ROAS).
(03:37) Elon Musk reposts Neil's tweet about the highest ROAS on social media networks.
(05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok.
(07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration.
(08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content.
(09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024.
(10:09) Neil discusses the importance of driving revenue rather than going viral.
(11:29) Eric shares his experience with a post that led to a qualified lead.
(12:42) Neil emphasizes that views aren't everything, quality matters.
(13:17) Neil and Eric discuss the choice between a million dollars and a million followers.
(13:32) That’s it for today! Don’t forget to rate, review, and subscribe!

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Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?

Fri, 19 Jan 2024 12:00:00 -0000

In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric's friend Ryan Chan, who wraps his Teslas and flies planes with his company logo to promote UpKeep, his maintenance software company. Neil highlights success stories from companies like FTX and Ty Lopez, emphasizing the use of unconventional marketing tactics for brand exposure and revenue growth.

Additionally, we delve into the significance of focusing on long-tail keywords for SEO, emphasizing how they can lead to higher conversions. The episode concludes with tips on cultivating a larger following on social media platforms such as Instagram, YouTube, and TikTok. We emphasize the importance of creating engaging content, conducting interviews with influential figures, and utilizing Twitter for testing and engagement.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
(00:30) Example of a company using unconventional marketing strategies
(01:55) Discussing the effectiveness of unconventional marketing tactics
(02:58) The impact of owning a luxury car on business and recruiting
(05:00) The importance of long-tail keywords in SEO
(09:35) Focusing on revenue-generating traffic in SEO campaigns
(10:16) Implementing programmatic SEO for higher conversions
(10:41) How to grow your followers in 2024
(11:11) The importance of consistently creating content on social media platforms
(11:48) The ideal number of posts per day on different social networks
(12:56) Using Twitter as a testing bed for content engagement
(13:35) Growing followers by being interested or doing interesting things
(14:32) The benefits of interviewing influential people for content
(15:35) Treating each YouTube video as a seedling for long-term growth
(16:19) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy

Thu, 18 Jan 2024 12:00:00 -0000

In episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morning Brew, which have generated significant revenue through ads and subscriptions. We argue that while newsletters can be a smart way to build an audience, monetizing them solely through subscriptions is not the most profitable approach. Instead, we suggest leveraging the newsletter's audience to sell other products or services that can generate higher revenue.

We also highlight that newsletters can be effective for attracting high-net-worth individuals who may become future investors or clients. Furthermore, we delve into the importance of learning from people who have different perspectives and experiences, as well as the role of polarizing marketing in business. We emphasize the need to consider the long-term impact and audience preferences when deciding whether to adopt a polarizing marketing strategy.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy.
(00:23) Successful newsletter businesses: The Hustle, Morning Brew
(01:02) Monetizing newsletters through subscriptions vs. other methods
(02:21) Newsletters are not the most lucrative business model
(03:14) Newsletters can lead to high-value opportunities with investors
(04:18) Focus on monetizing newsletters through other means
(07:08) Benefits of learning from diverse individuals
(08:34) The role of polarizing marketing in business
(09:45) Long-term strategies vs. short-term attention tactics
(10:28) Playing long term games with long term people
(11:05) Apple's strategy of offering multiple product options
(12:49) Pricing strategy of offering small, medium, and large options
(13:50) Economist's test on pricing options
(14:17) That’s it for today! Don’t forget to rate, review, and subscribe!

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Your Personal Brand is Boring | Chris Do

Wed, 17 Jan 2024 15:15:00 -0000

Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.

Watch the full interview here: https://youtu.be/oDJ2VOHgThk

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to personal branding and the significance of authenticity
(01:00) Personal branding's demand for vulnerability and genuine audience connection
(03:05) Sam Evans inspires Chris Do to launch a mastermind
(04:20) Struggles and lessons learned in creating a successful mastermind
(06:26) Different approaches to structuring a mastermind
(07:37) Details about Chris Do's mastermind and its pricing
(07:58) Marketing and recruitment strategies for the mastermind
(08:51) Chris Do reflects on underestimating the reach of their YouTube audience and the need to leverage it more on platforms like LinkedIn
(09:36) Criteria for potential members, including demonstrable expertise, dedication to content creation, and belief in long-term brand building
(10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind
(12:20) Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future
(13:10) Chris Do explains that his focus is on coaching for personal brand building rather than specific business goals but acknowledges potential business benefits
(14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals
(17:28) Chris Do discusses his ambition for the mastermind component
(18:18) Chris Do updates on the current state of the business and plans for the future
(20:26) Chris Do shares the reach and engagement on social media platforms

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Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition

Tue, 16 Jan 2024 12:00:00 -0000

In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the importance of constantly iterating on content to keep it engaging, and the value of copying competitors to stay ahead in the market. We also emphasize the power of video content and the potential of YouTube as a long-term platform. Tune in to gain insights and strategies for podcasting and business success in the new year.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
(00:19) Joining a podcast network can help grow your podcast
(01:42) Many popular podcasts run ads to boost rankings and revenue
(02:25) Podcasting is becoming more competitive, requiring higher quality content
(03:24) Constantly iterate and improve your content to keep it engaging
(04:45) YouTube has long-term potential, focus on growing the channel
(05:59) Repurpose podcast content into text-based formats for more reach
(06:21) Discussion on audio vs. video podcast consumption
(07:17) Start with video for podcasting and repurpose for other platforms
(08:59) Copying competition can be a successful strategy, but improve upon it
(09:39) Discussion on the importance of building off existing knowledge and ideas
(09:58) Mention of Patrick Campbell's post on competitor research
(10:21) The dumbest piece of business advice
(11:06) Patrick Campbell's competitive intelligence program
(13:10) Patrick Campbell's progression in content creation
(13:25) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs

Mon, 15 Jan 2024 12:00:00 -0000

In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that OpenAI used over 100 million tokens to crawl the New York Times website and plagiarize its content. We then explore the potential implications of the lawsuit on the future of data ownership and content scraping, touching upon Apple's approach to data licensing and underscoring the importance of ethical content creation.

The conversation then shifts to the use of AI for quick traffic generation. We share insights on leveraging AI to create comparison articles between companies, particularly for solopreneurs. Highlighting the strategy's effectiveness in driving traffic and conversions, we emphasize the importance of ethical content creation and providing valuable insights to potential customers.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
(00:12) New York Times alleges OpenAI crawled their site for chat GPT's outputs
(00:59) New York Times business model and OpenAI's plagiarism
(02:30) Comparison to Google's content scraping and Apple's approach
(03:19) Apple's secret licensing deals to crawl and distribute content
(05:22) Lawyer's perspective on New York Times as a proprietary data set
(06:36) Using AI for quick traffic generation through comparison articles
(08:42) Programmatic SEO and the effectiveness of AI-assisted content
(09:37) Importance of ethical and honest practices in comparison articles
(09:57) Neil Patel suggests using ethical affiliate marketing strategies.
(10:12) Eric Siu recommends starting a broadcast channel on Instagram for gathering audience feedback.
(11:23) Neil Patel shares his favorite marketing strategy for solopreneurs offering services.
(13:38) Eric Siu explains how creating content on Quora led to a $30,000 contract.
(15:30) Neil Patel discusses a tripwire strategy for product-based companies.
(16:50) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing

Fri, 12 Jan 2024 12:30:24 -0000

In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique spin to marketing strategies, the conversation then shifts to the increasing number of media layoffs in 2023, with major companies like BuzzFeed experiencing significant stock drops. We stress the importance of adapting marketing approaches to stay ahead in a rapidly changing landscape. Tune in for valuable insights and predictions.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
(00:34) Discussion on the limitations of machine learning algorithms in predicting campaign success
(01:37) Graph showing the discrepancy between machine learning models and control tests in predicting campaign success
(02:58) Conclusion that creativity cannot be predicted and the importance of adding a unique spin to ads
(06:11) Conversation on the increasing prevalence of advertisements in various aspects of life
(08:57) Exploring the idea of embracing the advertising trend rather than complaining about it
(09:33) Introduction to Peter Drucker's perspective on the two main things that matter in business: marketing and innovation
(10:08) Emphasis on the need for businesses to adapt to the changing marketing landscape or risk failure
(10:24) Media layoffs in 2023: Impact on marketing
(11:12) Reasons for media layoffs: Lack of adaptation and cheaper content creation
(11:51) BuzzFeed's stock plummeted 97% in five years
(12:32) Overvalued media companies and lack of profitability
(13:09) Major news outlets announcing layoffs
(14:11) CNBC's viewership during economic downturns
(14:38) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)

Thu, 11 Jan 2024 12:00:00 -0000

In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a coach who has truly been there and done that. Tune in to learn more about the profitability of Google Ads and the pros and cons of business coaching.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
(00:40) Average click-through rate, cost per click, and conversion rate for Google Ads
(01:13) Comparison of conversion rates for SEO and paid advertising
(01:42) Percentage of users who know they are clicking on a paid ad
(02:16) Average revenue generated for every dollar spent on Google Ads
(03:30) Revenue numbers and return on ad spend for different social networks
(05:57) Reasons why Google Ads is still more effective than other social platforms
(06:41) Discussion on the role of AI in advertising and the importance of human intervention
(07:37) Debate on the effectiveness of business coaches
(09:03) Differentiating between specific expertise and general business coaching
(10:46) Summary of the types of coaches to avoid and the value of experience in coaching
(11:18) Personal experience with business coaches
(12:23) Neil Patel questions the role of a business coach
(15:36) Eric Siu emphasizes the importance of working with experienced coaches
(16:23) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Exclusive Credit Card Made for Creators | Eric Wei

Wed, 10 Jan 2024 15:27:01 -0000

Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks about the evolving landscape of the creator economy, the need for creators to experiment with new formats, and the importance of building deeper engagement with their audience.

Watch the full interview here: https://youtu.be/xDnO-OtGjvc

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introducing Eric Wei, Co-founder of Karat – a financial platform for creators.
(00:53) Many creators struggle to get business credit cards.
(03:40) Karat focuses on organic marketing and trust-building.
(08:09) ZHC, a top creator, became one of Karat's first clients.
(08:59) Karat built credibility through multiple avenues to reach creators.
(09:21) Karat is building a central ecosystem for creators' financial needs.
(11:31) Trustworthy creators have direct connections to their community
(13:53) Creators are creating newsletters for deeper engagement
(18:08) Emma Chamberlain's evolution and monetization
(19:20) Monetization strategies for different types of creators
(21:26) Blurring the lines between creators and businesses

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Year in Review: Marketing Breakthroughs and Lessons (Experiments)

Tue, 09 Jan 2024 12:00:00 -0000

In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we also caution against overhyping AI and stress the importance of quality control. Our discussion extends to the impact of posting high-quality content on social media platforms and the value of engaging with comments. Additionally, we underscore the significance of maintaining a founder mentality and staying actively involved in the marketing process. In summary, we provide valuable insights and strategies for marketers to consider in the coming year.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Year in Review: Marketing Breakthroughs and Lessons (Experiments)
(00:27) AI and programmatic SEO as a breakthrough for lead flow
(02:05) Overhyping of AI and the need for quality control
(03:00) Posting quality content on social media platforms
(04:37) Using X platform for multiple daily posts and converting to other platforms
(05:37) Leveraging comments for increased reach on YouTube
(07:33) Adjusting content strategy based on social platform algorithms
(08:44) Focusing on quality content and compounding growth
(09:10) Combining long-form podcast interviews with reels and shorts
(09:56) Exploring potential partnership for guaranteed views on marketing school
(10:12) Neil and Eric discuss the power of partnering with others.
(11:54) Neil and Eric talk about the importance of having a founder mentality.
(13:08) Neil and Eric discuss the need for founders to be involved in their businesses.
(14:56) Neil and Eric talk about the mistake of abdicating responsibilities.
(16:18) Neil and Eric discuss the importance of being fully engaged in the business.
(16:48) That’s it for today! Don’t forget to rate, review, and subscribe!

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What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)

Mon, 08 Jan 2024 12:00:00 -0000

In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)
(00:07) Supermarkets strategically place products to increase sales
(02:10) Upselling and increasing average order value is key to marketing
(03:49) Amazon's upselling strategy is effective
(04:14) Importance of planning in marketing breakthroughs
(04:42) Benefits of ranking number one on Google
(07:37) SEO's compounding effect and black box nature
(08:48) Looking at competition when marketing isn't working
(09:24) Importance of analyzing what competitors are doing
(09:34) Learning from what is working for competitors
(10:04) Importance of competitive analysis in marketing
(10:36) Most people don't look at competitors' strategies
(11:05) Back to basics: analyze competition to improve marketing
(11:52) Estimations and budgets for potential traffic and sales
(12:07) Base, aggressive, and super aggressive traffic growth scenarios
(12:50) Seek outside help to gain perspective on marketing
(13:08) Larger corporations already know competition is doing better
(13:26) Negotiating prices in agency proposals
(13:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)

Fri, 05 Jan 2024 12:00:00 -0000

In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the potential of LinkedIn influencers. The conversation concludes with an examination of the most active social networks and those that drive the most organic traffic.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)
(00:30) Linking out to external sites decreases reach by 219%
(01:27) Content with short form videos has 32.18% more reach
(02:20) Organic reach has declined by 61.83% in the last three years
(03:06) Profiles that post 1-2 times a day see the most reach
(04:15) Comment quality is more important for engagement than quantity
(06:39) Cisco is training employees to be LinkedIn influencers
(07:39) Creating high-quality content is key for social media success
(08:49) Facebook has the most active users, but YouTube drives the most organic traffic
(10:17) Some social networks don't want users to leave their platform
(11:07) Betting on Meta (formerly Facebook) as the top social channel for the next decade
(11:04) Neil Patel explains why he focuses on Meta.
(11:40) Eric Siu agrees that Meta is great for revenue.
(12:21) Neil and Eric focus on major social networks.
(12:55) Neil emphasizes the importance of patience in content marketing.
(13:55) Neil shares the success story of Patrick Campbell's YouTube channel.
(15:11) That’s it for today! Don’t forget to rate, review, and subscribe!

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THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)

Thu, 04 Jan 2024 12:00:00 -0000

In episode #2651, we discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. We explore a 19-page document that highlights the potential impact of GEO on search engines and provides insights into optimizing content for generative engines. The discussion emphasizes the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative claims, keyword stuffing, statistics inclusion, and fluency optimization. We also mention the significance of brand mentions and relevancy in gaining recommendations from AI-powered search engines

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)
(02:37) Optimizing for Chat GPT and Bard for better recommendations
(05:02) Generative engine optimization methods: authoritative, keyword stuffing, statistics, etc.
(07:34) Average 30% improvement in impressions with Geo methods
(09:07) Winner takes all in AI-generated search engine recommendations
(09:57) First step towards understanding the impact of generative engines
(10:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)

Wed, 03 Jan 2024 12:00:00 -0000

In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its potential as a media company. Additionally, we discuss the advantages of having operating experience as a writer. We emphasize the importance of experience in creating valuable content and provide insights into current trends in the tech and business industries.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)
(00:26) Uncertainty on whether interest rates will be cut three times
(03:00) Debate on whether the economy is already in a recession
(03:57) Discussion on the success of the "All In" podcast
(05:46) Appreciation for the authenticity and entertainment value of the podcast
(07:29) Importance of creating content as a creator or operator
(08:27) Benefits of being an operator when evaluating and writing
(09:31) Agreement that experience enhances the quality of content
(10:40) Invalidation events in tech and business due to changing interest rates
(11:30) Importance of being an operator to understand industry changes
(11:55) Why you should start creating content
(12:05) That’s it for today! Don’t forget to rate, review, and subscribe!

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Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

Tue, 02 Jan 2024 12:00:00 -0000

In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for the future, including the continued growth of podcasts and YouTube, the importance of blogging, and the potential blunting of programmatic SEO.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
(00:43) Importance of updating content for generating more traffic
(02:01) Rise in hiring editors and decrease in hiring writers
(03:06) Discussion on Iman Godzill's content strategy for social media
(04:46) Potential challenges with making money online content
(06:00) Effectiveness of Google paid ads and revenue generation
(07:27) Predictions for 2024: identity layering and podcast popularity
(09:19) Continued pushback on management of ad spend
(09:55) Agencies needing to add more value to justify percentage fees
(10:31) Neil predicts that people will spend more time on less popular social networks.
(11:20) Neil explains that less popular social networks may have higher ROI.
(12:33) Eric predicts that YouTube will continue to be a dominant platform.
(13:35) Neil highlights the benefits of blogging for website traffic.
(14:22) Neil emphasizes the importance of creating unique content.
(14:58) Eric believes that black hat SEO tactics will be less effective.
(15:14) That’s it for today! Don’t forget to rate, review, and subscribe!

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AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)

Mon, 01 Jan 2024 12:00:00 -0000

In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok. Furthermore, we explore the declining click-through rates in search results, underscoring the necessity for marketers to embrace unconventional approaches. Additionally, we debunk the notion of "parasite SEO" and stress the significance of adopting long-term strategies. The episode wraps up with a conversation about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
(01:36) Ollipop's revenue growth through creator partnerships and organic content
(03:02) Airbnb's shift from search ads to brand marketing
(05:09) Analysis of falling click-through rates in search queries
(07:12) Critique of the trend of "parasite SEO"
(08:35) Importance of long-term, white hat SEO strategies
(09:14) Increase in companies leveraging digital marketing
(09:53) Andrew Chen's "law of shitty click-through rates"
(09:56) Conclusion on the changing landscape of marketing strategies
(10:56) Neil Patel and Eric Siu's unique approaches to generating leads
(11:33) Importance of getting creative in marketing strategies
(12:05) Example of Logan Paul and KSI revolutionizing brand deals
(12:54) Discussion on the innovative partnership between prime and Patrick Mahomes
(13:15) That’s it for today! Don’t forget to rate, review, and subscribe!

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Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)

Fri, 29 Dec 2023 12:00:00 -0000

In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explore experiments conducted on various social media platforms—such as daily Twitter posts and the analysis of engagement metrics. Our findings reveal that incorporating longer hooks in YouTube videos correlates with higher viewer retention. Furthermore, we delve into the emergence of creator operators and emphasize the value embedded in their operating experience within the realm of content creation

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)
(01:13) Low retention rate of podcast listeners
(02:01) Experimenting with longer episodes for better retention
(03:07) Evolution of the All In podcast format
(04:31) Experimenting with posting on Twitter and other social networks
(05:45) Importance of engagement and click-throughs on Twitter
(09:16) Experimenting with different lengths for YouTube video hooks
(13:07) Predicting the rise of creator operators
(14:04) Highlighting the value of operating experience for creators
(14:21) That’s it for today! Don’t forget to rate, review, and subscribe!

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Will Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)

Thu, 28 Dec 2023 12:00:00 -0000

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)
(01:15) Publishers estimate losing 20-40% of Google-generated traffic
(02:19) Google's response to traffic impact speculation
(02:45) Google won't roll out changes until revenue can be made up
(03:26) SEO drives revenue for publishers through AdSense
(05:22) Diversify beyond Google with omnichannel approach
(06:06) Comparison of AI tools: Grok, Chat GPT, Bard
(09:09) Leveraging AI for identity layering and contextual marketing
(09:28) Potential applications of identity layering: recruiting, acquisitions
(09:46) Caution against overloading on AI tools, focus on major platforms
(10:31) Chat GPT and Bard can replace other AI tools.
(11:11) Venture funded companies can't compete with the big players.
(11:36) AI tools can be a time suck and create more work.
(11:59) Jasper's value will decrease and is unnecessary for content creation.
(12:36) Proprietary data sets are key to winning in the AI space.
(13:19) Producing a large quantity of content doesn't guarantee results.
(13:25) That’s it for today! Don’t forget to rate, review, and subscribe!

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Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)

Wed, 27 Dec 2023 12:00:00 -0000

In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generated content for big brands. We emphasize the importance of having a human in the loop. Furthermore, we delve into the changing landscape of advertising and the rise of performance Max campaigns. We share insights on the agency model and stress the importance of effectively conveying value to clients. Additionally, we explore the significance of building a brand in SEO and discuss how brand queries contribute to organic search traffic.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)
(00:11) Ross Hudgens' post on AI-generated content and reputation risk for big brands
(02:01) Importance of fresh and new content for audience engagement
(03:13) Moving from AWS to Google Cloud for better data analysis
(03:39) Performance Max campaigns and the need for human intervention
(05:43) The agency model is dead?
(05:57) Performance Max campaigns can drive junk leads without human intervention
(07:11) Rise in pushback against management fees in the ad world
(08:01) Focus on performance and ROI rather than management fees
(09:06) Conveying value to clients to justify pricing
(09:39) Percentage of SEO traffic generated by billion-dollar companies from brand names
(10:27) Neil shares the percentages of organic search traffic based on revenue size
(11:33) The key takeaway is that big corporations get the majority of their organic search traffic from their brand
(12:04) Building a brand and using omnichannel marketing is important for SEO success
(13:10) Eric introduces a TikTok video where a woman complains about her North Face rain jacket not being waterproof
(15:01) The importance of social listening
(15:31) That’s it for today! Don’t forget to rate, review, and subscribe!

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The Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)

Tue, 26 Dec 2023 11:38:42 -0000

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
(01:25) Analysis of article length and backlink generation
(03:40) Adaptation to changing content trends and the influence of TikTok
(05:24) Introduction to the concept of brandformance
(06:05) Utilizing brandformance to drive conversions
(07:25) Comparison of personal brand vs. corporate brand effectiveness
(09:13) Personal brand's impact on revenue generation
(09:36) Importance of corporate brand for consumer and B2B companies
(09:51) Example of Elf Beauty vs. Kylie Cosmetics
(09:36) Discussing the power of corporate brands vs personal brands
(10:37) Examples of successful corporate brands leveraging influencers
(11:59) Introduction to the concept of an identity layer
(12:22) Exploring the potential of identity layers for B2B marketing
(13:39) Retention.com's shift from B2C to B2B focus
(14:16) Using identity layers to generate warmer outbound leads
(14:32) That’s it for today! Don’t forget to rate, review, and subscribe!

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You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)

Mon, 25 Dec 2023 11:56:33 -0000

In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
(00:00) Facebook is the best social network for advertising.
(00:56) Revenue breakdown from paid social channels.
(02:12) LinkedIn has a lower return on ad spend due to competition.
(03:07) Comparing daily active users of different social platforms.
(05:35) Maximizing return on ad spend on different social channels.
(07:11) Direct mail is making a comeback in marketing.
(08:37) Using lead ads to increase lead quality on Facebook and Instagram.
(09:43) Google trend: changing content creation strategies.
(10:37) Word counts for popular articles in different industries.
(11:07) Different types of content that generate the most traffic.
(12:07) The most popular form of content in most industries and how much qualified traffic it drives.
(14:53) That’s it for today! Don’t forget to rate, review, and subscribe!

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AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)

Fri, 22 Dec 2023 11:18:00 -0000

In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on Twitter engagement. We explain how they use Twitter to determine which content performs well and then share it on other platforms. We talk about the benefits of hiring coaches or experts to improve specific skills within a team. We also discuss the effectiveness of posting text-based content on LinkedIn compared to videos. We introduce the concept of AI-assisted content creation and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: AI-Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
(00:27) Posting on social networks based on Twitter performance
(03:26) Tweaking hooks to improve post performance
(05:39) Disagreement on the value of coaching vs hiring
(06:05) Positive results from working with a marketing coach
(08:37) Nuanced discussion on the value of coaching
(09:04) A/B testing video vs text content on LinkedIn
(10:06) Text performs better than text with video or just video.
(10:34) Video with text helps build a deeper relationship with people.
(11:39) Neil's LinkedIn posts have varying views, some reaching 700k.
(12:01) AI-assisted content is being used to create blog posts.
(12:58) Conversions from AI-assisted content range from 0.25% to 0.5%.
(13:31) It is too early to determine revenue from AI assisted content.
(13:49) AI-related content leads to better quality leads.
(14:11) Optimizing AI-related content pages at scale.
(14:39) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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What Vivan Tu is Doing to Make $25 Million in 10 years

Thu, 21 Dec 2023 15:06:34 -0000

Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Vivian Tu shares her goal of being rich and desired wealth.
(06:00) Focus on increasing earning power rather than saving.
(07:16) Importance of learning and being selfish in job choices.
(09:50) Vivian's mom's reaction to her leaving JPMorgan.
(11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits.
(14:28) Why do rich people buy high-end fake bags?
(16:04) Women providing for themselves and investing.
(20:16) Being flexible in partnership roles.
(21:10) Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds.
(21:51) Slow and steady investing is recommended for most people.
(22:13) Chinese culture associates investing with luck and gambling.
(23:41) Vivian wrote a book to provide a comprehensive guide to personal finance.
(25:09) Vivian's business made $3.2 million.
(27:20) Vivian feels more fulfilled making $300k from her business.

Go to https://www.marketingschool.io to learn more!

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Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

Wed, 20 Dec 2023 12:27:08 -0000

In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal
(01:57) Google's search experience will change in the next 3-5 years
(03:23) Chat GPT and Google serve different use cases
(05:29) Google's monopoly will be challenged in the next 5-10 years
(06:38) Exciting implications of Gemini AI: real-time translations, scientific insights
(07:59) Last mover advantage: AI will continually improve and adapt
(08:23) Ten blue links are already changing in search results
(08:31) Discussion on search engines adapting to user preferences
(08:59) Test comparing Chat GPT and Bard for content creation
(09:28) Analysis of duplicate content and user preference
(10:57) Importance of testing multiple platforms and human intervention
(12:46) Potential issues with AI-generated content on news sites
(13:36) Sports Illustrated AI scandal and the need for human involvement
(15:27) Stock drop and negative impact on brand reputation
(15:45) Difficulty in finding relevant information on CNN
(16:01) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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How To Get Massive Reach on LinkedIn in 2024

Wed, 20 Dec 2023 10:34:53 -0000

In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
(00:16) - Long-form text performs better than video on LinkedIn
(01:05) - Engaging with comments increases reach and engagement
(01:43) - Using a hook in the post increases click-throughs
(03:37) - Neil's example of a successful LinkedIn post
(04:36) - Repurposing content for LinkedIn
(05:10) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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$3.4B Thrasio Goes Bankrupt - What You Can Learn

Wed, 20 Dec 2023 09:34:04 -0000

In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: $3.4B Thrasio Goes Bankrupt - What You Can Learn
(00:26) Thrasio's strategy of buying and rolling up Amazon businesses
(01:25) Factors that led to Thrasio's downfall
(02:58) Lesson on not relying on one formula or platform
(03:47) Importance of being cautious and responsible in scaling business
(04:35) Example of regretting raising unnecessary funds
(05:05) Mistake of getting too aggressive without thinking things through
(05:26) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Thrasio

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Performance marketing is NOT an investment. THIS is.

Wed, 20 Dec 2023 03:29:18 -0000

In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Performance marketing is NOT an investment. THIS is.
(00:53) Discussion on Airbnb CEO's decision to stop performance marketing
(01:13) Paid ads are not considered an investment for most businesses
(02:48) All businesses are arbitrages
(03:49) Paid ads can still benefit a business even after stopping
(04:12) Diversifying marketing channels is crucial
(05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage
(05:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Brian Chesky’s Interview

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This Is The Largest Opportunity & Biggest Miss When It Comes To Leads

Wed, 20 Dec 2023 02:41:38 -0000

In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
(00:53) Importance of prioritizing warm leads and engaging with them first
(01:32) Example of a successful cold email that referenced a LinkedIn engagement
(02:12) Discussion about changes in Google and Yahoo that affect mass emailing
(03:00) Need to adapt marketing strategies and take an omnichannel approach
(04:09) Sales representatives need to be more thoughtful and personalized in their approach
(04:36) Platforms make changes to optimize user experience
(05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing
(06:01) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Gong - Revenue Intelligence Platform

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How Google and Meta Are Using AI To Make Ads Easier For You

Fri, 15 Dec 2023 12:00:00 -0000

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Google and Meta Are Using AI To Make Ads Easier For You
(00:21) Performance Max and Advantage Plus as AI-driven ad campaigns
(01:31) Google's AI tools for generating image variations and improving ad performance
(02:00) The shift from manual optimization to letting machines learn
(03:22) Google's focus on unique images and headlines
(04:02) The importance of standing out and avoiding duplication
(04:55) The incentives of Google and Meta to improve AI features
(05:25) The need to embrace AI for future marketing success
(05:40) Meta's image expansion and text variations
(05:41) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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How Mark Moss Made $1M in 20 days Without Paid Ads

Thu, 14 Dec 2023 15:00:00 -0000

Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.

Watch the full interview here: https://youtu.be/xDnO-OtGjvc

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

[00:00] Mark Moss shares his success on YouTube despite advertising bans.
[03:19] Mark Moss explains the value of long-form content for building trust.
[05:23] Short-form content as a top-of-funnel strategy.
[07:25] Mark Moss breaks down his strategy for creating engaging hooks.
[10:15] Transitioning to evergreen content and remote work.
[13:27] Changing content workflow and focusing on YouTube.
[16:20] Mark Moss wants to focus on building equity.
[18:30] The future of marketing is a combination of earning and buying an audience.
[21:00] Why personal branding and personal stories will be important.
[22:54] Utilizing different platforms for different touch points.
[24:24] Mark Moss highlights the power of an organic testing audience.

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How We're Changing Up Marketing School in 2024

Wed, 13 Dec 2023 12:00:00 -0000

In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to longer episodes on an almost daily basis, providing more actionable insights and bringing on guests to share their business and marketing ideas. We believe this change will help our audience grow their businesses and careers faster. We also emphasize the importance of adapting and improving in any content creation endeavor.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How We're Changing Up Marketing School in 2024
(00:26) Evolution of the podcast from daily short episodes to longer episodes
(03:13) The new format and template for Marketing School episodes
(04:15) Adapt and improve content based on market needs
(04:32) Importance of collaborations and cross-pollination for podcast growth
(05:27) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Reddit Goes From 69M Visits/Mo To 200M Visits/Mo

Tue, 12 Dec 2023 12:00:00 -0000

In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
(00:13) Reddit's historical lack of growth in organic traffic
(01:15) Factors contributing to Reddit's recent increase in organic traffic
(02:26) Potential impact of AI-generated content on Reddit's success
(03:03) Importance of curated and voted UGC for SEO
(03:46) Google's focus on verifying the authenticity of content
(04:30) The significance of experience, expertise, authority, and trust
(05:04) Actionable steps to demonstrate double eat for SEO success
(05:22) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Chris Long’s Post

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Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)

Mon, 11 Dec 2023 12:00:00 -0000

In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
(00:49) Discussion on the mass appeal of Stephen Bartlett's content
(02:25) Neil Patel's experience with specific content and monetization
(03:06) Stephen Bartlett's process of testing thumbnails and headlines
(03:36) Stephen Bartlett's initial investment in ads to drive views
(04:21) Stephen Bartlett's rise in popularity in recent years
(04:40) Importance of creating controversial content for mass appeal
(05:04) Comparison between Stephen Bartlett and Sam Sulak's views
(05:19) Different approaches to building brand affinity
(05:39) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Steven Bartlett's YouTube

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Why You Don't Have an Audience

Sun, 10 Dec 2023 12:00:00 -0000

In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why You Don't Have an Audience
(00:19) Importance of creating unique and fresh content
(01:20) Unique examples of content that helped individuals gain reach
(02:18) The time and consistency required to grow an audience
(03:22) The need to focus on a specific vertical and try new things
(04:25) The importance of providing unique insights and data
(05:08) Starting out by sharing personal journey and experiences
(05:34) Conclusion and call to rate and review the episode
(05:35) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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X @neilpatel
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See omnystudio.com/listener for privacy information.

This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)

Sat, 09 Dec 2023 12:00:00 -0000

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
(00:27) Description of Sam Sulek's unconventional YouTube strategy
(01:37) Unique aspects of Sam Sulek's videos
(02:48) Discussion about Sam Sulek's viewership and subscriber count
(03:23) Lessons learned from Sam Sulek's success
(05:02) Final thoughts and call to action for podcast
(05:17) Conclusion and podcast rating request
(05:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Sam Sulek’s YouTube

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What's Old in Marketing Is New Again, and What's New Is Old

Fri, 08 Dec 2023 12:00:00 -0000

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old
(00:04) Direct mail as a marketing strategy
(00:59) Conversion rates increase with "sign in with Google"
(01:39) Privacy concerns decrease conversion rates
(02:19) Market conditions change, continuous testing required
(03:25) Direct mail and newsletters as old strategies
(04:06) Maximizing lifetime value of customers
(04:35) Don't assume what works for others will work for you
(04:41) Issues with using Chat GPT for content creation
(05:31) Conclusion and call to action
(05:53) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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X @neilpatel
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How to Deal with Ad Fatigue

Thu, 07 Dec 2023 12:00:00 -0000

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Deal with Ad Fatigue
(00:00) Introduction to ad fatigue and its impact on performance
(00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates
(01:31) Importance of changing up creatives and increasing their number
(02:48) Expanding targeting to reach a wider audience
(03:46) Utilizing different ad formats for lower costs
(04:30) Testing new creatives, landing pages, and audiences
(04:57) Remarketing to people who saw the ad but didn't convert
(05:06) Using logical ads as an alternative approach for remarketing
(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Why Neil & Eric Are Going Harder on Written Content Now

Wed, 06 Dec 2023 12:00:00 -0000

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Why Neil & Eric Are Going Harder on Written Content Now
(00:00) Introduction to the topic of focusing on written content
(00:07) The ease and speed of creating written content
(00:26) The advantage of quickly testing and tracking traction on Twitter
(01:09) The additional work and time required for creating video content
(01:46) The strategy of using successful written content to create blog posts and videos
(02:26) Leveraging written content on LinkedIn for increased reach
(03:02) The organic reach and trust-building potential of written content
(03:54) Recognizing the need to double down on writing skills
(04:40) The high-quality audience on Twitter and LinkedIn
(05:16) Recommendation to focus on written content for 2024
(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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The TikTokification of Everything

Tue, 05 Dec 2023 12:00:00 -0000

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance of drawing inspiration from successful strategies and iterating on them to stay competitive. We also highlight the need for marketers to embrace copying tactics that work for their competitors, as long as it doesn't involve stealing intellectual property. The key is to adapt and capitalize on current trends to grow faster in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The TikTokification of Everything
(00:32) Examples of Instagram and other platforms copying TikTok features
(01:31) The ease of copying and replicating in the business world
(02:12) Copying as a way of learning and iterating
(02:45) Examples of Instagram stories being copied by other platforms
(03:06) The limited success of WhatsApp stories
(03:54) The importance of capitalizing on current trends
(04:04) Encouragement to start copying more in marketing
(03:54) Giving credit and creating new ideas based on others
(04:29) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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The Creativity Faucet Concept (This Will 10x Your Content)

Mon, 04 Dec 2023 12:00:00 -0000

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Creativity Faucet Concept (This Will 10x Your Content)
(00:49) The benefits of using the creativity faucet to clear your mind
(01:57) Using reading as a way to generate creative ideas
(02:54) Using Twitter to test and generate content ideas
(03:39) Importance of warming up your brain before creating content
(04:26) Making the creativity faucet a recurring habit
(04:50) Consistency and practice are key to improving content creation
(05:10) Learning from and applying ideas from other creators
(05:54) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Audience TAM vs Revenue TAM

Sun, 03 Dec 2023 12:00:00 -0000

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investing in companies, leading to higher market caps. However, in business, the focus should be on revenue TAM and the size of the spending market. We provide examples of content that generates a large audience TAM but doesn't drive revenue. We emphasize the importance of understanding when to build reach versus when to convert, and the need to prioritize revenue TAM for business growth.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Audience TAM vs Revenue TAM
(00:41) Difference between audience TAM and revenue TAM
(01:09) Importance of revenue TAM in generating business revenue
(01:48) Building a personal brand requires a massive audience TAM
(02:13) Example of Salesforce and their focus on revenue TAM
(02:41) Difficulty in generating likes for revenue-focused content
(03:29) Balancing reach and conversion in business strategies
(03:53) Easier to grow a business with a massive revenue TAM
(04:11) Understanding when to focus on reach vs conversion
(04:53) Audience TAM can be a distraction if it does not lead to business outcomes.
(05:12) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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X @neilpatel
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The Anatomy of New York Times' Revenue

Sat, 02 Dec 2023 12:00:00 -0000

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company's strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Anatomy of New York Times' Revenue
(00:25) Discussion on the potential revenue from affiliate marketing
(01:30) Highlights of New York Times' subscribers and operating profit
(02:50) Importance of building a brand for marketing success
(03:39) Diversification of revenue sources to protect against SEO changes
(04:26) The significance of building a brand over time
(05:24) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Glen Allsopp’s Post

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These New OpenAI Developments Will Change Marketing Forever

Fri, 01 Dec 2023 12:00:00 -0000

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social media posts to analyze and extract key takeaways. OpenAI's features are particularly useful for our employee onboarding and creating marketing efficiencies. Additionally, OpenAI has introduced Copyright Shield to protect us from legal claims. The platform's multimodal capabilities will soon allow us to analyze images, videos, and audio.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: These New OpenAI Developments Will Change Marketing Forever
(00:01) OpenAI allows users to create their own GPT without coding.
(01:55) Chat GPT four turbo is faster and cheaper.
(03:29) Users can upload an entire book for analysis.
(04:30) OpenAI introduces Copyright Shield to defend against legal claims.
(05:09) Multimodal capabilities will allow for image, video, and audio analysis
(05:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

OpenAI DevDay Recap

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Dark Social's False Attribution to 'Direct' Traffic

Thu, 30 Nov 2023 12:00:00 -0000

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Dark Social's False Attribution to 'Direct' Traffic
(00:40) Misclassification of social referral traffic as direct traffic
(01:38) Explanation of dark social and its attribution challenges
(02:03) Increasing privacy concerns and its effect on tracking web traffic
(02:54) Shift towards traditional marketing models and multitouch attribution
(03:45) Strategies to capture qualitative data and attribute leads
(04:17) Importance of investing in brand recall studies
(04:23) Difficulty in analyzing data with Google Analytics
(05:23) Use of custom reports and daily dashboards for analytics
(05:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Rand Fishkin Blog

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Why Millionaires & Billionaires are Becoming Content Creators

Wed, 29 Nov 2023 12:00:00 -0000

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value of building and leveraging an audience for various opportunities, highlighting the potential for financial success through subscriptions, investments, and business deals. We draw parallels with other content creators, such as Jason Lemkin and Harry Stebbings, who have successfully built conferences, and venture capital opportunities, and gained access to deal flow through their respective platforms. We emphasize the strategic move of building an audience as a means to stand out from the crowd and create diverse opportunities.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why Millionaires & Billionaires are Becoming Content Creators
(00:01) Chamath and Andrew Wilkinson are becoming content creators
(01:50) Building an audience helps make money and get business deals
(03:51) Examples of successful content creators: Jason Lemkin and Harry Stebbings
(05:13) Tim Ferriss has a large audience and makes money from investing
(06:31) Building an audience is a smart move for success
(07:12) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Chamath Palihapitiya X
Andrew Wilkinson X

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How SGE Will Dramatically Change Your SEO Traffic

Tue, 28 Nov 2023 12:00:00 -0000

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic
(00:33) SGE provides AI-generated responses and suggestions
(01:26) SGE is cautious with financial and health advice
(01:51) Post-SGE click-through rates for top positions decrease
(02:25) SGE presence varies, affecting traffic differently for each query
(03:02) Content creators should make thorough and updated content
(04:06) Users won't wait more than 14.6 seconds for AI snapshots
(04:37) Longer tail searches are becoming more common
(05:54) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Michael King’s article on SGE

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Critical Agency Acquisition Mistakes

Mon, 27 Nov 2023 12:00:00 -0000

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Critical Agency Acquisition Mistakes
(00:32) Importance of retaining the top talent during the acquisition
(01:39) Need for founders to stay on board for knowledge transfer
(02:59) Importance of conducting thorough due diligence before acquiring
(03:56) Taking time for due diligence and decreasing the seller's advantage
(05:32) Key factors to consider during due diligence: churn, revenue, growth
(06:20) Importance of cultural fit and interviewing for it
(06:52) The Leader's responsibility to be closely involved in the acquisition process
(07:10) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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X @neilpatel
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Are Agencies Ripe For Rollups?

Sun, 26 Nov 2023 12:00:00 -0000

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Are Agencies Ripe For Rollups?
(00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+
(01:44) Combining smaller agencies can generate more revenue and savings
(03:20) Cross-selling services between agencies can increase profitability
(04:34) Many agencies are looking to sell due to a lack of leads and high churn
(05:45) Agencies' valuations and expectations are declining
(06:54) Unrealistic expectations are hindering agency roll-ups
(07:00) The timing for agency acquisitions is getting closer
(07:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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Modern Content Marketing Vs. Old Content Marketing

Sat, 25 Nov 2023 12:00:00 -0000

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing
(01:13) Importance of audience research and social media in modern content marketing
(02:18) Classic and modern content marketing methods are both effective
(03:05) Leveraging multiple channels for marketing success
(04:01) The importance of finding marketing channels that work
(04:50) SEO is still valuable and evolving
(06:41) Posting frequently with a unique point of view
(07:11) Importance of systems and processes in marketing
(07:35) Scaling marketing with systems and processes
(07:55) The meta lesson of using YouTube for content marketing
(08:09) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Rand Fishkin Blog “The Final Chapter of My First Startup”

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X @neilpatel
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The $68B SEO Industry Will Go Extinct?

Fri, 24 Nov 2023 12:00:00 -0000

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The $68B SEO Industry Will Go Extinct?
(00:25) Discussion about Google's revenue and AdSense
(01:56) Possibility of Google using AI to give all search answers
(02:57) Potential lawsuits and credibility issues with giving all answers
(03:33) Prediction that AI will change search but not crush it
(05:01) Criticism of the statement that the SEO industry will not survive
(05:35) Mention of upcoming episodes on search generative experience
(06:05) Companies seeking advice on optimizing for AI engines
(06:18) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Fortune article on SEO

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Single Grain << Eric’s ad agency
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X @neilpatel
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The Sites That Dominate Affiliate Rankings

Thu, 23 Nov 2023 12:00:00 -0000

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Sites That Dominate Affiliate Rankings
(00:29) Explanation of what product review affiliates are
(01:16) Reddit's dominance in product review rankings
(01:55) Quora’s significant jump in popularity
(02:49) Forbes' focus on affiliate revenue and content updates
(03:26) Importance of updating existing content for higher ROI
(04:45) Neil Patel's team's monthly updates strategy
(05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter
(05:27) Hypothesis on Reddit's ranking and monetization strategies
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ViperChill Post on X

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Why TikTok Shops Might Be The Next Big Opportunity

Wed, 22 Nov 2023 12:00:00 -0000

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity
(00:23) One out of ten Americans will buy something on TikTok shop this year
(01:05) Discussion on the growth rate of social buyers on TikTok
(02:26) Importance of considering selling products on TikTok shop
(03:00) Opportunities on other social channels like Pinterest
(03:40) Building relationships and being a middleman for TikTok shops
(04:33) Not suitable for all businesses, especially B2B and high-ticket items
(05:30] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Greg Isenberg Post

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Amazon's fastest new growing business segment…

Tue, 21 Nov 2023 12:00:00 -0000

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Amazon's fastest new growing business segment…
(00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising
(00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services
(01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion
(01:25) Discussion on how Amazon is becoming an ad platform
(02:00) Neil disagrees and says Amazon is a holding company
(02:50) Future of Amazon: more ads, more fees; future for sellers: less margin
(03:14) Neil explains the advertising opportunities within Amazon's movies and shows
(04:19) Neil discusses the popularity of Amazon Prime and its TV version
(05:06) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

CNBC article on Amazon’s advertising revenue

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Single Grain << Eric’s ad agency
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X @neilpatel
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What you can learn from Sam Altman's Ouster

Mon, 20 Nov 2023 12:00:00 -0000

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the negative impact that the loss of a passionate leader can have on a company. We also highlight the significance of maintaining control of the board and the potential consequences of disagreements between founders and board members.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What you can learn from Sam Altman's Ouster
(01:16) Importance of founder DNA and passion in a company
(02:38) The negative impact of replacing a founder with a hired CEO
(03:28) The need for founders to have control over the board
(05:06) The potential growth and importance of founder leadership in OpenAI
(05:57) Speculation on the achievement of artificial general intelligence at OpenAI
(06:47) Speculation on the relationship between Sam Altman and Ilya
(06:57) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Struggling To Grow On Social Media? Use This Analogy

Sun, 19 Nov 2023 12:00:00 -0000

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy
(00:01) An analogy for growing on social media: be an employee.
(01:34) Social networks don't work for you, you work for them.
(02:39) Consistency and effort are required for success on social media.
(03:22) Figure out the type of content that social networks want.
(04:00) Social networks prioritize ad revenue over organic reach.
(04:24) Leverage ads creatively to generate revenue and build followers.
(05:09) Create unique and personal content for better long-term results.
(05:42) Start by focusing on one channel and then scale.
(05:56) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Russel Brunson’s Podcast
Chamath Palihapitiya’s Twitter

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Here's What The Top YouTubers Taught Us About YouTube Marketing

Sat, 18 Nov 2023 12:00:00 -0000

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing
(01:07) Subscribers don't matter, good videos get views
(02:29) Consistency and quality are key to YouTube's success
(03:44) YouTube is a commitment, not a quick win
(04:12) Producing hit content leads to viral growth
(05:19) Different content types drive different results
(05:51) Importance of compelling thumbnails and headlines
(06:59) Learning from successful YouTubers like Russell Brand
(07:28) Diversify marketing channels but not businesses
(08:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

George Gammon’s YT channel
Russell Brand’s YT channel

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Eric's Experiment with LinkedIn Thought Leader Ads

Fri, 17 Nov 2023 12:00:00 -0000

In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads
(01:01) Results of a $500 test with LinkedIn Thought Leader Ads
(02:26) LinkedIn Thought Leader Ads are effective for soft conversions
(03:37) Changing the profile URL to drive website visits
(04:33) Soft conversions work better than hard conversions on LinkedIn
(04:59) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

LinkedIn Thought Leader Ads

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Sahil Bloom’s #1 Advice to All Content Creators

Thu, 16 Nov 2023 15:00:00 -0000

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) - Sahil Bloom's expansion from Twitter to newsletter and book
(02:50) - No growth hacks, just countless hours of writing
(05:40) - Importance of creating content based on real experiences
(08:31) - Adapting to algorithm changes and finding what works
(09:25) - Sahil Bloom's growth on Twitter in the first year
(11:33) - Sahil Bloom's morning routine for creating content
(13:50) - Sahil Bloom's perspective on the creator economy and long-term viability
(16:35) - Sahil Bloom's thoughts on the future of creator-led agencies
(20:29) - The role of Holdco in building and launching businesses
(23:06) - The difficulty of scaling without a business background
(25:51) - The risks and challenges of income share agreements

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What We Are Seeing With AI SEO Right Now

Tue, 14 Nov 2023 12:00:00 -0000

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What We Are Seeing With AI SEO Right Now
(00:40) Increase in the creation of Q&A pages on websites
(01:03) Shift in AI content creation strategies involving more human intervention
(02:05) LinkedIn's UGC content and compounding traffic
(02:33) Rising trend of programmatic SEO and the need for QA
(03:21) Negative impact of AI-based content on fashion site's traffic
(03:58) Negative impact of AI-based content on auto site's traffic
(05:08) Importance of QA and accurate content in AI SEO
(05:43) AI-enhanced content and updating existing content
(06:34) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Shoppers Expected to Spend the Same or More This Holiday Season

Mon, 13 Nov 2023 12:00:00 -0000

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season
(00:31) Consumers plan to shop at discount and traditional department stores
(01:12) Consumers still spending despite inflation and higher costs
(02:51) Deloitte report projects rise in retail sales this holiday season
(03:53) Consumers with lower incomes expect to spend more
(04:14) Tech layoffs and impact on spending
(05:24) Reality check needed for business valuations
(06:19) Lack of discipline in raising funds and trading on potential
(07:20) High interest rates and debt will impact spending
(07:34) Uncertainty about when the economy will improve
(07:41) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ICSC’s 2023 Holiday Shopping Forecast

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Apply Pressure or Feel It

Sun, 12 Nov 2023 12:00:00 -0000

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Apply Pressure or Feel It
(00:05) Applying pressure is important in business and leadership roles.
(01:30) Different businesses have different levels of pressure.
(02:59) Pressure is necessary for personal satisfaction and growth.
(03:31) Dealing with tough situations and letting go of unfit employees.
(04:35) Example of a business that stopped applying pressure and suffered.
(05:03) No pressure, no diamond - results require pressure.
(05:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The Hard Thing About Hard Things and Ben Horowitz

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Diving Deeper on the LinkedIn UGC Strategy

Sat, 11 Nov 2023 12:00:00 -0000

In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy
(00:29) LinkedIn UGC strategy explained
(01:36) LinkedIn gamifies UGC with badges
(02:20) Importance of focusing on KPIs and revenue
(03:26) Traffic vs. revenue in marketing
(04:10) Importance of traffic and conversions
(04:55) Applying AI and programmatic SEO to content
(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Olga Andrienko’s post

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Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts

Fri, 10 Nov 2023 12:00:00 -0000

In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We also emphasize the advantage of founder-led businesses during challenging times, as founders are often more willing to grind it out and find creative solutions. We caution against rushing into deals and stress the need for thorough due diligence to avoid costly mistakes.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts
(00:30) Discussion about GameStop's acquisition of FaZe Clan
(00:38) Mention of a company called Better and its acquisition
(00:53) Introduction to Hello Bello, a diaper company
(01:17) Hello Bello's financial struggles and liabilities
(02:22) Non-private equity-backed companies performing well
(03:16) Founder-led businesses thrive in tough times
(04:13) Founders stepping back into their businesses
(04:52) Fire sale prices and lack of VC investments
(05:43) Caution when buying at fire sale prices due to hidden costs
(06:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

GameStop just bought Phase Clan for $17 million
Hello Bello filed for bankruptcy

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Your Customer Service Is Your Marketing

Thu, 09 Nov 2023 12:00:00 -0000

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Your Customer Service Is Your Marketing
(00:45) Discussion of a negative customer service experience with Ahrefs.
(01:59) Neil expresses frustration with being penalized for using a product.
(02:59) Comparison of customer reactions to price increases for different services.
(03:35) Importance of differentiation and customer loyalty in pricing decisions.
(04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image.
(04:55) Eric mentions Ahrefs' risky moves and potential consequences.
(05:21) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Jason Mills’ post on Ahrefs
Ahrefs

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The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal

Wed, 08 Nov 2023 12:00:00 -0000

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success.

Watch the full interview on YouTube: Leveling Up with Eric Siu

TIME-STAMPED SHOW NOTES:

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

(00:00) - Ali Abdaal’s Journey from $2 to $5 Million
(01:42) - Ali's business model: 99% free content, 1% paid courses.
(03:19) - Ali's advice for finding your style and niche on YouTube.
(06:33) - You shouldn’t rely solely on YouTube's organic reach.
(08:39) - Creating organic content sources and delivery vehicles that don't rely on Ali.
(12:09) - How to grow your email list organically
(15:43) - Unexpected success and revenue from the live cohort courses
(20:39) - Ali explains the structure and benefits of their $5,000/year program.
(21:28) - Ali shares his concerns about charging for a mastermind.
(26:02) - Ali talks about his early ventures into making money online
(28:13) - Ali defines what a “feel good” business is
(30:17) - Ali plans to create a productivity course and explore equity partnerships
(31:50) - Ali Abdaal decides to film whatever he wants for his YouTube channel.
(32:30) - Ali Abdaal talks about his book "Feel Good Productivity".
(39:38) - Ali Abdaal discusses his weekly vlog experiment
(42:45) - Simplifying productivity with GPS (goal, plan, system)
(46:21) - Ali Abdaal talks about his “Why” in life
(47:26) - Find Ali Abdaal online

Subscribe to Ali Abdaal's YT Channel

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How to Spend on Marketing the Right Way

Tue, 07 Nov 2023 12:00:00 -0000

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Spend on Marketing the Right Way
(00:14) Discussion on the importance of being profitable in marketing
(01:19) The best way to scale marketing is slow and steady
(03:12) The need for discipline and efficiency in marketing
(03:55) Scaling up marketing requires a gradual approach
(04:21) The benefits of slow and steady marketing
(04:45) The importance of being smart and avoiding pitfalls
(05:18) Buying cheap attention in the current economy
(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Google Ads and Meta Ads
AppSumo

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How to Get Out of YouTube Jail (is there one?)

Mon, 06 Nov 2023 11:00:00 -0000

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?)
(00:30) Story of a friend who broke out of YouTube Jail
(01:23) Theory of YouTube wanting to see consistency and ad revenue
(03:15) Importance of engagement metrics and quality content
(04:30) YouTube becoming more selective due to increased competition
(04:43) Mr. Beast's slow growth to 10,000 subscribers
(05:18) Recognition and reward for consistent value and quality
(05:49) Example of publishing high-quality videos to break out
(06:26) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

MrBeast YouTube

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This Will Crush Your Marketing if You Don't Take It Seriously

Sun, 05 Nov 2023 11:00:00 -0000

In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously
(00:22) Building a culture of experimentation is crucial for marketing success
(01:41) Continual testing and retesting is necessary for long-term success
(04:38) Founders have more influence in driving marketing experimentation
(05:30) Legacy issues can slow down implementation as a company grows
(06:44) Adapting marketing strategies in different countries can be challenging
(06:57) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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The Powerhouse Role That Is Growing in Popularity

Sat, 04 Nov 2023 11:00:00 -0000

In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Powerhouse Role That Is Growing in Popularity
(00:19) Neil guesses the role: Chief of Staff
(01:19) Eric talks about Matt Moshari's book "The Great CEO Within"
(02:20) Eric hires a Chief of Staff and explains the benefits
(03:26) Eric explains the top three reasons to hire a Chief of Staff
(04:54) Neil considers hiring a Chief of Staff in the future
(05:18) Neil discusses the possibility of needing a Chief of Staff
(06:02) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Behind the Scenes Business Trends We Are Seeing

Fri, 03 Nov 2023 11:00:00 -0000

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Behind the Scenes Business Trends We Are Seeing
(00:26) Hiring employees from other countries to avoid legal issues
(01:41) Hiring employees from different time zones to increase productivity
(03:05) CEOs are taking back control of their companies
(04:31) Culture is a 50-day moving average
(05:34) Acquisitions are being made during economic downturns
(06:19) Focus on efficiency and doing good work
(06:41) Decentralized models becoming more popular
(07:26) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)

Thu, 02 Nov 2023 11:00:00 -0000

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)
(00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic
(01:08) Lesson 2: Retention is important for better views
(02:26) Longer episodes with higher retention perform better
(03:18) Plan to record more in-person episodes for higher quality
(04:28) Lesson 3: Use popular keywords in podcast titles for more views
(04:57) Lesson 4: Trade impressions with other podcasts for promotion
(06:15) Quality of niche and ideas matter for podcast success
(06:53) Using hooks and playing the YouTube game for discoverability
(07:43) Content repurposing is important for saving time and performance
(08:06) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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The Crazy New Way of Doing Infographics at Scale

Wed, 01 Nov 2023 11:00:00 -0000

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Crazy New Way of Doing Infographics at Scale
(00:46) Using Chat GPT, Canva, and DALL-E to create infographics
(01:47) The ability to customize and modify infographics
(02:25) Challenges with flow and design in AI-generated infographics
(04:34) Recent experience with AI-generated infographics
(05:48) The rapid improvement and evolution of AI technology
(06:21) The need for human involvement in the content creation process
(06:36) The potential future of AI-generated infographics
(06:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ChatGPT and DALL-E
GPT graphics are from here

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The Secret to Getting 10M+ Views on YouTube Shorts

Tue, 31 Oct 2023 11:00:00 -0000

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts
(00:37) Discussing an interview with an 18-year-old girl who gets millions of views
(01:14) Importance of storytelling and editing in creating successful YouTube shorts
(02:06) Choosing mass consumer topics and using clickbait to attract views
(03:10) The idea and total addressable market are crucial for success
(03:51) Using shorts to drive traffic to other platforms for conversions
(04:38) Dragging out the answer to keep viewers engaged throughout the short
(05:21) Making shorts around 34 seconds in length
(05:56) Retention doesn't matter as much as the percentage of people swiping away
(06:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Jenny Hoyos Youtube Channel
Jenny Hoyos Interview

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Why You Shouldn't Optimize for 1 Million Subscribers

Mon, 30 Oct 2023 11:00:00 -0000

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers
(00:38) Subscribers don't matter, focus on qualified subscribers.
(01:25) Having a lot of subscribers doesn't guarantee views.
(02:07) Old-school techniques work better than generating subscribers.
(03:19) Subscribers are vanity metrics, focusing on customers instead.
(03:39) The number of views and engagement matters more than subscribers.
(04:51) Social media content builds brand reputation, not direct customers.
(05:41) Optimize for views and engagement, not subscriber numbers.
(06:12) Optimizing for the wrong thing wastes time and effort.
(06:57) Attention comes from views, not subscribers.
(07:01) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Neil Patel on Facebook

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8 Most Game Changing Marketing Tools

Sun, 29 Oct 2023 11:00:00 -0000

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: 8 Most Game-Changing Marketing Tools
(00:38) Opus Pro for creating viral headlines and captions
(01:16) Dubbing content in different languages for more views
(02:20) Beehiiv for newsletters and ad space selling
(03:18) Mail Model for interactive emails and surveys
(04:21) Retention.com for B2C email matching
(05:39) Custom AI script for analyzing analytics and making changes
(06:43) Developers creating AI insights for marketing optimization
(08:29) Using Gong for call analysis and time tracking leaderboard
(09:29) Content decay tool to modify and republish articles for SEO
(09:42) Introduction to Humanistic AI tool
(10:19) Importance of using at least one tool
(11:06) Introduction to Scheduler AI tool
(11:41) Discussion on the need for an EA
(11:52) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Opus Pro
Beehiiv
Mailmodo
Retention.com
Gong

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Will the Economy Get Better in 2024?

Sat, 28 Oct 2023 11:00:00 -0000

In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three sea changes in the economy, including the end of easy money and the rise of inflation. Despite the challenges, we discuss the opportunities for buying businesses and expanding during this time. Overall, we emphasize the importance of understanding interest rates and their impact on marketing budgets.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Will the Economy Get Better in 2024?
(00:22) Small business bankruptcies are at an all-time high
(00:40) People are not changing jobs due to job security
(00:58) Howard Marks talks about a sea change in investing
(02:35) The three sea changes in the economy
(03:15) Marketing is typically the first thing businesses cut
(04:02) Companies are not rushing back to spend more on marketing
(06:26) The end of easy money and the rise of inflation
(07:05) Predictions on future interest rates
(09:18) Selling a company is not ideal due to low multiples
(09:18) Neil believes it's a bad time to sell a company.
(09:31) Neil thinks it's a great time to buy businesses.
(09:58) Neil is looking to buy $10 million of EBITDA.
(10:24) Neil is willing to take losses on properties to invest in business.
(11:12) Eric mentions the possibility of going into another bull market.
(11:16) Eric advises aiming for profitability and efficiency.
(11:26) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

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TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview

Fri, 27 Oct 2023 11:00:00 -0000

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors.

TIME-STAMPED SHOW NOTES:

(00:00) - Blake Rocha breaks down how to create viral content.
(03:19) - How did Blake Rocha become so good at creating content?
(05:40) - Blake Rocha shares his successful journey in creating content and businesses
(08:18) - Blake Rocha shares his educational program that generated $1.7 million in just one month.
(10:25) - Blake Rocha’s TikTok to Instagram funnel that generated over $10M.
(15:30) - Here’s why you should stop copying other people’s content.
(16:30) - Blake Rocha shares his creative process in creating content.
(21:43) - Blake Rocha's shift in mindset from his early days in content and business.
(24:08) - Blake Rocha explains the significance of maintaining a grounded perspective.
(28:07) - The Creator Economy is here to stay, but it’s changing.
(34:00) - Focus is the way to build something generational.
(37:00) - Blake Rocha shares his interest in recreating a company like Reed Duchscher’s Night Media.
(38:18) - Blake and Eric talk about possible educational business models.
(40:56) - Why Blake Rocha fell in love with the real estate business.
(44:44) - How to find the right mentor?
(48:33) - Give away your best content for free.
(52:00) - Do this if you're trying to scale in the education space.
(55:45) - Blake Rocha thinks YouTube is the best platform right now.
(58:32) - Blake Rocha’s long-term goal in life.
(59:40) - Blake Rocha is planning to go hard on YouTube.
(01:08:21) - Blake Rocha on modern dating.
(01:11:37) - Blake Rocha talks about his health journey.
(01:15:15) - Blake Rocha talks about how he’s improving his gut health and why diet is everything.
(01:19:52) - Blake Rocha on the OnlyFans Creator Economy.
(01:23:12) - Blake Rocha talks about his principles in spending money.
(01:30:45) - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight).

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!
Subscribe to Codie Sanchez’s YouTube channel and newsletter

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How to Market Inside the Metaverse

Thu, 26 Oct 2023 11:00:00 -0000

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Market Inside the Metaverse
(00:11) Eric discusses an interview with Mark Zuckerberg and Lex Friedman
(00:32) Eric explains the improved realism of the Metaverse
(01:05) Neil shares his perspective on the value of the Metaverse
(01:50) Neil discusses the potential for virtual shopping experiences
(03:22) Neil questions the need for the Metaverse with existing technologies
(04:36) Eric considers the benefits of virtual interviews
(05:15) Neil suggests using the Metaverse for virtual office spaces
(05:40) Neil discusses the potential challenges and strengths of Facebook's hardware
(06:04) Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse
(06:26) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Mark Zuckerberg and Lex Friedman Metaverse Interview

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How to Market Your Business in a Competitive Market

Wed, 25 Oct 2023 11:00:00 -0000

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Market Your Business in a Competitive Market
(00:41) Marketing is a race to the bottom.
(01:36) Giving away something for free is cheaper than buying traffic
(02:08) Example of giving away free payroll software to sell health insurance.
(03:11) Free software will be the future of marketing.
(04:33) Attention is harder to buy, and marketing channels get oversaturated.
(05:16) Product-led growth and blue ocean strategy for competitive marketing.
(06:04) Find a small TAM, give away something for free, and sell on something bigger.
(07:05) Collaborate and partner up to market in a competitive market.
(07:30) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Ubersuggest
AnswerThePublic
The Law of Shitty Clickthroughs

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X @neilpatel
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How to Create More Engaging Content

Tue, 24 Oct 2023 11:00:00 -0000

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today's fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Create More Engaging Content
(00:08) Don't use AI to create content
(01:04) AI-generated content leads to low-quality pages
(02:25) Create new and fresh content
(03:12) SEO is getting harder
(04:41) People want novelty and interesting data
(05:07) Short, digestible content performs better
(06:09) Appeal to the masses with engaging content
(07:17) Specific technical and data-rich content is engaging
(08:26) Find what type of content resonates with you
(08:57) Trade-offs of creating engaging content.
(09:22) Listeners engage with content in spurts and execute strategies.
(09:55) Importance of creating new and engaging content.
(10:21) Look at what's trending in other industries for inspiration.
(11:00) Analyzing content engagement based on talk time in different industries.
(12:13) Adapt concepts from other industries to your own content.
(12:27) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
Google Bard
MrBeast $1 Vs $1,000,000,000 Yacht!

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What should we talk about next? Please let us know in the comments below
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X @neilpatel
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Marketing Secrets for 2024

Mon, 23 Oct 2023 11:00:00 -0000

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Marketing Secrets for 2024
(01:01) Programmatic SEO and AI-enhanced content
(02:39) Testing Amp emails for better conversions
(04:43) LinkedIn influencer ads and AI-driven ad creation
(07:01) Using barter deals for speaking engagements
(07:57) Following up with leads from conference talks
(08:25) Webinars are still effective for B2B and B2C marketing
(08:53) Selling lower ticket offers in quantity for better performance
(09:05) The importance of having a good offer for marketing success
(09:24) SEO traffic gains from updating old content
(10:09) 98% of monthly articles are updates
(10:31) Wikipedia's model of updating old pages
(10:53) Email newsletters as a valuable business strategy
(11:15) Building relationships through newsletters and ads
(11:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
HubSpot
AMP Emails
Linked Ads

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What should we talk about next? Please let us know in the comments below
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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What Are Healthy SEO Growth Rates?

Sun, 22 Oct 2023 11:00:00 -0000

In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least one to four times annually. However, we note that the sample size is small, and we need more data for better insights. We also emphasize the importance of considering the industry and stage of the company when determining growth rates. Overall, we suggest that content marketing should be approached with a full commitment to maximize results.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Healthy SEO growth rates
(00:08) Definition of SEO growth rates and examples of growth percentages
(00:51) Analysis of three companies' annual growth rates
(03:36) Discussion on the strength of one to four X growth
(04:38) Feedback on the article and the need for more data
(05:04) Lesson on content marketing and the importance of going all in
(05:26) Request for more data in future studies
(05:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sleep Foundation
DoorDash
Tinybird

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X @neilpatel
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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Netflix's Genius Instagram Strategy

Sat, 21 Oct 2023 11:00:00 -0000

In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) and how Netflix is leveraging Instagram accounts to fuel its growth. We also look at three steps David Park uses to clarify the strategy. It’s a short one today, so start listening now.

TIME-STAMPED SHOW NOTES:

(00:01) Today’s topic: Netflix’s genius Instagram strategy.
(00:19) David Park’s X (Tweet): How the strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost.
(00:57) The different Instagram accounts linked to Netflix.
(01:55) Leveraging Instagram pods for growth.
(02:20) Replicating social accounts based on different countries and languages.
(02:50) The Instagram strategy: 3 Steps to follow according to David Park.
(03:22) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

David Park X (Tweet)
Netflix
Instagram
Don’t forget to help us grow by subscribing and liking on YouTube!

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What should we talk about next? Please let us know in the comments below
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Single Grain << Eric’s ad agency
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X @neilpatel
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MasterClass Takes a Crash Course in Frugality

Fri, 20 Oct 2023 11:00:00 -0000

In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and learn many different skills from various expert speakers. Today, we look at an article from The Information about MasterClass’s lesson in frugality, and why spending more money won’t necessarily make you more money. We highlight different companies, including Twitter and Amazon, and how they’re getting more done with less. It’s important that you focus on being efficient and being frugal. Less can lead to more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why MasterClass Takes a Crash Course in Frugality.
(00:08) How much money MasterClass has raised and what they do.
(01:25) We look at an article from The Information about MasterClass.
(02:17) We talk about why spending more money won’t necessarily make you more money.
(04:00) What MasterClass is learning: getting a lot done with a lot less.
(04:25) Looking at Twitter as an example.
(04:49) Amazon’s Two Pizza Team Rule.
(05:55) Why do you have to look at things from an ROI angle?
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
‘MasterClass Takes a Crash Course in Frugality’ from The Information
MasterClass

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Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal

Thu, 19 Oct 2023 11:00:00 -0000

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify’s video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal.
(00:15) The Spotify AI Voice Translations, translating podcasts to multiple different languages!
(00:34) The problem with Spotify’s AI Translation compared to Brask and Rask translators.
(00:58) Why a lot of these tools will (continue) to be free.
(01:20) Check out our last episode on The Trap of Product-Led Growth (PLG).
(01:35) We explain how ChatGPT has gone multimodal.
(03:15) Bringing this up from a marketing standpoint.
(03:45) The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money?
(04:30) A look at the new Google Bard and why we think it’s better than ChatGPT.
(06:15) What to keep in mind when you’re using these AI tools.
(06:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Brask and Rask translators.
Google Bard Updates.
Listen to Episode 2584 on The Trap of Product-Led Growth.
ChatGPT.

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The Trap of Product-Led Growth

Wed, 18 Oct 2023 11:00:00 -0000

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Trap of Product-Led Growth.
(00:04) What product-led growth is and what are some successful examples of it?
(01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.”
(02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap.
(04:45) A case study of a company that successfully avoided the PLG trap.
(05:08) Remember: the marketing tactics are highly variable!
(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

‘How Software Companies Can Avoid the Trap of Product-Led Growth’
MongoDB
Don’t forget to help us grow by subscribing and liking on YouTube!

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Single Grain << Eric’s ad agency
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LinkedIn's Genius New SEO Strategy?

Tue, 17 Oct 2023 11:00:00 -0000

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: LinkedIn's Genius New SEO Strategy.
(00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles.
(00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.
(02:26) Why do large companies need to do a lot more than drive traffic to move the needle?
(03:16) Reasons that we think this prolific growth might not last.
(03:24) Why more traffic doesn’t necessarily mean more revenue.
(04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business.
(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Tim Soulo's post about LinkedIn's SEO strategy
Ahrefs
SimilarWeb
LinkedIn Collaborative Articles
Don’t forget to help us grow by subscribing and liking on YouTube!

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Single Grain << Eric’s ad agency
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X @neilpatel
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How NFL Players Are Raking In The Dough As Creators

Mon, 16 Oct 2023 11:00:00 -0000

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators.
(00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator.
(01:20) The importance of building your audience and monetizing it.
(01:55) Reasons that we believe we’re going to see a rise in B2B creators.
(02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing).
(04:09) Why you don’t need to be an NFL player to leverage your audience.
(05:14) Figuring out what you’re passionate about first, then growing your audience.
(05:43) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The New Heights Show with Jason and Travis Kelce
Mark Manson
The Subtle Art of Not Giving a F*ck
Jake Paul
Don’t forget to help us grow by subscribing and liking on YouTube!

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What should we talk about next? Please let us know in the comments below
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Connect with Us:

Single Grain << Eric’s ad agency
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X @neilpatel
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Are Blog Posts the Best SEO Strategy Today?

Sun, 15 Oct 2023 11:00:00 -0000

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Are Blog Posts the Best SEO Strategy Today?
(00:05) An overview of Peter Caputa’s LinkedIn post.
(00:30) Why SEO is increasingly a rich man’s game.
(01:29) Neil’s advice on how to elevate your SEO strategies.
(04:13) How the quality of content has improved and how to adapt.
(05:16) The good news about blog posts and what you can do to stand out.
(07:03) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Peter Caputa on LinkedIn
Peter Caputa's LinkedIn post
UberSuggest

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Connect with Us:

Single Grain << Eric’s ad agency
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X @neilpatel
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Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez

Sat, 14 Oct 2023 11:00:00 -0000

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more.

TIME-STAMPED SHOW NOTES:

(00:00) Codie Sanchez thinks the dream of retirement for people is gone
(02:21) Codie Sanchez’s personal mission and why
(06:20) This is how smart and rich people manage assets and investments
(07:40) Codie Sanchez’s unique skills and realizations as a founder
(11:34) The mentality behind being scared to start a business
(14:00) How you should manage conflicts in a relationship
(19:30) How Codie Sanchez manages her emotions
(22:25) How Codie Sanchez grew her audience, brand, and business through content strategy
(26:24) The benefits of being “famous”
(28:12) Codie Sanchez thinks monopolies are unhealthy for the economy
(28:40) Codie Sanchez talks about Blackstone Inc.
(32:26) How Codie Sanchez built her audience from 0 to 1 Million
(39:23) Why Codie Sanchez’s favorite asset is her Newsletter
(42:09) How Codie Sanchez is growing her newsletter subscribers
(47:11) Codie Sanchez’s step-by-step content process strategy
(53:20) The latest numbers of Codie Sanchez’s holding company
(01:01:25) The book Codie Sanchez is planning to launch
(01:05:48) Eric Siu and Codie Sanchez talk more about work operations.
(01:08:28) The problem with buying businesses
(01:15:25) Three types of operators for your company
(01:28:53) Codie Sanchez’s learning stack right now
(01:33:55) B2C Marketing is always ahead of B2B
(01:38:01) Buy businesses with existing operations
(01:39:07) How to find Codie Sanchez Online

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!
Subscribe to Codie Sanchez’s YouTube channel and newsletter

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The Best Paid Acquisition Channels for Newsletters

Fri, 13 Oct 2023 11:00:00 -0000

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters.
(00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions.
(01:21) An overview of the best ad sources for newsletters.
(03:15) Why do you need to make sure your newsletter doesn’t suck.
(03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter.
(04:55) Strategies for buying low-priced ads.
(05:48) Why you should experiment and take ad ratings into account.
(08:38) The downsides of email co-registration.
(09:04) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
The Hustle
Morning Brew
‘The Best Paid Acquisition Channels For Newsletters’
Matt McGarry on X
Newsletter Operator
GrowLetter
Beehiiv

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X @neilpatel
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How Often Should Content Be Updated?

Thu, 12 Oct 2023 11:00:00 -0000

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Often Should Content Be Updated?
(00:20) Why it’s so important to update your content regularly.
(00:54) The benefits of updating content versus generating new content.
(01:54) Neil’s decision to create a team dedicated to just updating old pieces of content.
(02:16) Using Google Search Console to find the ideal balance for updating your content.
(03:34) How Forbes is leveraging the power of domain authority.
(05:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Google Search Console
Ahrefs

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
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X @neilpatel
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The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)

Wed, 11 Oct 2023 12:35:00 -0000

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more.

TIME-STAMPED SHOW NOTES:

(00:00) - Mark Manson on the self-help industry
(03:00) - Mark Manson's YouTube channel growth
(03:39) - YouTube is the most important platform today
(06:00) - Mark Manson talks about his experience in traditional media
(09:30) - Mark Manson talks about how his content evolved over time
(10:52) - The concept of "Content Moat"
(14:29) - Mark Manson talks about how he's developing his content production
(15:40) - How Mark Manson hit 1 million subscribers on YouTube
(18:11) - The most impressive creators on YouTube right now for Mark Manson
(21:00) - Nate O'Brien is done with YouTube
(21:41) - Creator burnout is normal and part of the process
(23:50) - "Debulshtize the self-help industry" - Mark Manson
(26:47) - Why Mark Manson thinks Alex Hormozi is brilliant
(30:55) - Mark Manson's perfect level of fame
(36:40) - Mark Manson on building an audience
(37:41) - The Will Smith book deal
(40:50) - Is it really worth it to write a book?
(42:14) - Mark Manson talks about his content team structure, spending, and online reach
(45:14) - How many books Mark Manson has sold so far
(45:26) - Mark Manson talks about 'The Subtle Art of Not Giving a Fck'
(48:19) - Mark Manson talks about his blogs and SEO
(50:50) - Mark Manson talks about his mid-life crisis
(58:48) - How can people stop caring about what other people think about them?
(01:06:57) - Happiness comes from solving problems
(01:08:19) - Trying to avoid rejection is a sense of entitlement
(01:10:00) - Mark Manson on therapies
(01:16:16) - Mark's journey from being a self-help junkie to a professional in the industry
(01:17:00) - Mark Manson on building a community
(01:21:04) - Mark Manson talks about his most famous quote on the fundamentals of life.
(01:23:09) - What does a healthy relationship look like for Mark Manson?
(01:24:30) - Mark Manson on marriage
(01:31:10) - Modern-day dating advice
(01:40:20) - Check out Mark Manson's YouTube channel

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!
Subscribe to Mark Manson’s YouTube Channel
Mark Manson's newsletter

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Single Grain << Eric’s ad agency
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X @neilpatel
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SEO Traffic Will Drop 15–20% With SGE

Tue, 10 Oct 2023 11:00:00 -0000

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE.
(00:01) An overview of the article on SEO traffic by Insight Partners.
(01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic.
(02:02) Google’s algorithm updates and the impact these tend to have.
(03:22) How SEO leaders should adapt and the benefits of diversifying.
(04:56) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Try SGE, a new way to search with generative AI
‘Generative AI, SEO, and what leaders should know: Google search in the future’
Insight Partners

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X @neilpatel
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The Truth About Video Views on X (Twitter)

Mon, 09 Oct 2023 11:00:00 -0000

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Truth About Video Views on X (Twitter).
(00:08) What sparked the debate about stats and posting videos on X.
(00:43) The difference between a YouTube view and a view on X.
(01:02) Short versus long-form content.
(02:14) Why it’s worth posting a video on X even if it’s already on YouTube.
(05:01) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
X
Starlink
MrBeast on YouTube
Tucker Carlson on X

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Build In Public?

Sun, 08 Oct 2023 11:00:00 -0000

In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in public. From building a loyal audience to fostering authenticity, we weigh the pros and cons of this increasingly popular approach. Don't miss this insightful conversation that provides insight into the concept of transparency in business. Whether you're a startup founder, a solopreneur, or an aspiring entrepreneur, this episode will help you make an informed decision about whether or not to embrace the "Build in Public" mindset. Tune in and gain clarity on this intriguing entrepreneurial trend!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Should You Build In Public?
(00:08) Defining what building in public means.
(01:00) Neil offers his thoughts on the subject.
(02:05) Building in public, from Eric’s perspective.
(02:42) Examples of buildings in public successfully.
(04:00) Essential long-term considerations.
(05:58) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Our Thoughts On Selling Courses In Today's World

Sat, 07 Oct 2023 11:00:00 -0000

In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Our Thoughts On Selling Courses In Today's World.
(00:15) How our opinions have changed about selling courses.
(01:45) Discover the problems and limitations of selling courses.
(03:22) Neil shares his experience of selling courses.
(04:03) Why building enterprise value through selling courses is challenging.
(04:45) The benefits of giving courses away for free.
(05:29) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Give $100M Leads a read

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What should we talk about next? Please let us know in the comments below
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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What Eric Learned From An E-mail Marketing Mastermind

Fri, 06 Oct 2023 11:00:00 -0000

In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In this episode, we unveil the strategies, tactics, and expert wisdom that Eric absorbed from a gathering of email marketing maestros. From crafting engaging content to building high-converting email funnels, we'll dissect the secrets of email marketing success. Don't miss this enlightening conversation that offers a peek behind the curtain of email marketing excellence. Whether you're a seasoned email marketer or just starting on your email marketing journey, this episode will equip you with actionable takeaways to supercharge your email campaigns. Tune in and discover what Eric learned from an email marketing mastermind!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What Eric Learned From An E-mail Marketing Mastermind.
(00:18) Details about the Mastermind class Eric attended.
(00:55) Eric shares the main takeaways from the Mastermind lesson.
(01:59) Common pitfalls of an e-mail marketing campaign.
(03:45) Why co-registration approaches do not work.
(04:20) Qualities to look for in a good copywriter.
(04:46) Closing comments about the lesson.
(05:29) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Remember to take a look at Matt McGarry and GrowLetter

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Find The Best AI Marketers To Work With

Thu, 05 Oct 2023 11:00:00 -0000

In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can optimize this emerging technology? And how do you locate individuals who can help your team integrate it into their systems? Today, we unpack how you can find the best AI marketers through platforms like LinkedIn along with strategies for identifying individuals who can help you train your team on how to adapt to these tools. Every company should at least be exploring its AI marketing options, so be sure to tune in and find your best AI marketers today!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How To Find The Best AI Marketers To Work With.
(00:54) How to find marketers who are experienced at working with AI.
(03:02) What Eric learned from the latest Elon Musk biography about how to identify the best of the best.
(03:36) Why it can sometimes take years to identify the best performers in your company.
(04:04) How to find people who can help marketers in your organization adapt to AI tools.
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Newsletter Operator
Elon Musk biography

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Are Virtual Summits Still Relevant?

Wed, 04 Oct 2023 11:00:00 -0000

In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and generate revenue. Your revenue won’t just be from ticket sales either, since you have the opportunity to sell your products and services. Tuning in you’ll hear about Neil Patel’s agency, NP Digital, and what he learned from hosting his latest virtual summit. Find out about the methods he used to ensure high attendance rates and the type of speakers he had before hearing his actionable advice on how to promote your virtual summit using a multi-pronged approach. Virtual summits are largely underutilized by companies, so be sure to tune in to learn more about how to use this useful strategy to grow your business!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Are Virtual Summits Still Relevant?
(00:15) A quick definition and breakdown of what a virtual summit is.
(00:31) The details of the virtual summit that Neil recently hosted.
(01:05) Some of the steps that will help secure high attendance rates.
(02:49) The type of speakers Neil had at his virtual summit.
(03:12) How virtual summits can help you make connections and build leads.
(04:21) Practical tips on how to get started with a virtual summit and how to promote it.
(05:20) Why virtual summits are underutilized.
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Humans Using AI Outperform Humans Without AI by a LOT (Case Study)

Tue, 03 Oct 2023 11:00:00 -0000

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study).
(00:07) The issues that arise when you use AI without human intervention.
(00:29) An overview of the case study on using AI to augment your work.
(02:41) How people overestimate AI in the short term and underestimate it in the long run.
(04:14) A breakdown of the numbers within the Harvard case study.
(05:02) Discerning between the three different forms of AI.
(05:38) Examples of practical use cases for AI that you may not have heard about.
(07:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
'Centaurs and Cyborgs on the Jagged Frontier'
'Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality'
ChatGPT
ChatGPT 4
Sol Rashidi on LinkedIn

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X Turns To Google To Sell Ads

Mon, 02 Oct 2023 11:00:00 -0000

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: X Turns To Google To Sell Ads.
(01:14) Why a partnership with Google is so beneficial for X, financially?
(01:43) The factors that could make this a more risky move for Google.
(03:06) Why this partnership is advantageous for both companies in the long run?
(03:30) How this could make X ads more expensive over time.
(04:14) Why you should go and try advertising on X.
(04:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’

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Why B2B Creators Are The Next Big Thing

Sun, 01 Oct 2023 11:00:00 -0000

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to become the next major influencers. In this episode, we uncover the strategies, storytelling techniques, and platforms that are empowering B2B creators to connect with their audiences on a profound level. From thought leadership to brand building, we shine a spotlight on the impact these creators are making in boardrooms and beyond. Whether you're an aspiring creator or a business leader looking to harness the power of storytelling, you won’t want to miss this insightful discussion that will redefine how you view B2B marketing!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why B2B Creators Are The Next Big Thing.
(00:30) Gaps within the B2B marketing space.
(01:20) Opportunities and growth that content creation provides.
(01:40) Possible reasons for a lack of B2B creator content.
(02:22) Leveraging content for growing a B2B business.
(02:50) The future of B2B content creation.
(03:25) Advice to ensure your content is effective for B2B.
(03:52) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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The Growing Trends With Businesses (Shopify, Flexport, etc.)

Sat, 30 Sep 2023 11:00:00 -0000

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Growing Trends With Businesses.
(00:50) Benefits of focusing on your company’s mission.
(01:40) The role of interest rates on your company’s growth.
(02:33) Challenges of the current market.
(03:56) Doubling down on what is working and cutting the fat.
(04:33) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Shopify
Flexport

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Coca-Cola's New Marketing Formula

Fri, 29 Sep 2023 11:00:00 -0000

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Coca-Cola's New Marketing Formula.
(00:11) Takeaways from a Wall Street Journal article on the subject.
(00:41) An overview of Coca-Cola’s new marketing strategy.
(02:03) Focusing on the core of the business and its values.
(02:33) What makes Coca-Cola’s marketing approach innovative?
(03:01) Important takeaways from their marketing strategy.
(03:33) Coca-Cola’s focus on event-based marketing.
(04:36) Why traditional marketing approaches are still relevant.
(05:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Coca‑Cola
‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’
AnyRoad

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Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu

Thu, 28 Sep 2023 11:00:00 -0000

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu.
(00:38) AI tools that Eric and Neil use to save time and boost marketing performance.
(02:51) The problem with a lot of AI tools out there when it comes to content quality.
(04:47) Reasons that people tend to overestimate what AI can do for them in the short run.
(05:54) Why Eric believes that agencies will boom in the next decade thanks to AI.
(06:29) Thoughts on AI from the recent 2023 All-In Summit.
(07:54) The limitations of using AI for content creation versus analytics and data.
(12:02) Successful ways that we’ve used AI to create basic tools.
(13:40) Three types of AI: automated, augmented, and artificial intelligence.
[16:35) How to rank highly on Generative Pre-trained Transformer (GPT) searches.
(20:05) What AI can enable you to do now and in the future.
(20:50) The worst black hat SEO tactics we’ve ever used to boost our rankings.
(23:16) Why do independent thinkers with first-hand experience achieve maximum success?
(24:30) Advice for expanding your AI use cases: think bigger!
(25:09) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
All-In Summit 2023
INBOUND Conference
Peech AI
Opus Pro
Bard
Castmagic
Midjourney
ChatSpot
Ubersuggest
Delphi
Backlinko
‘Google’s 200 Ranking Factors: The Complete List (2023)’

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The Deion Sanders Effect

Wed, 27 Sep 2023 11:00:00 -0000

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing

TIME-STAMPED SHOW NOTES:

(00:00) - How much does Deion Sanders make in a year?
(00:30) - 'The Deion Sanders Effect,' and who is he
(01:56) - Why is Deion Sanders so influential?
(03:12) - What can we learn from Deion Sanders from a marketing standpoint?
(05:28) - Influencer marketing is not all about promotion
(06:54) - The average NFL coach's salary
(07:43) - How did Fashion Nova grow their profit

Go to https://www.marketingschool.io to learn more!

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How Deestroying Is Reshaping The NFL

Tue, 26 Sep 2023 11:00:00 -0000

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Deestroying Is Reshaping The NFL.
(00:15) Background on Deestroying and how he has disrupted the NFL.
(01:15) What makes his videos entertaining and innovative?
(01:48) Another example of an industry disrupter.
(02:25) Neil offers his perspective on Deestroying and his viral content.
(03:03) Brand-building lessons we can learn from Deestroying.
(04:08) That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
The Subtle Art of Not Giving a F*ck.
Deestroying on YouTube

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How Terrible Policies Will Kill Your Business

Mon, 25 Sep 2023 11:00:00 -0000

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and creativity. Join us as we reveal the art of policy scrutiny, drawing from real-world examples that highlight the dangers of complacency. We'll equip you with actionable strategies to detect, dissect, and rectify these lurking threats. In the competitive arena of business, the right policies can catapult you to greatness, while the wrong ones can send your dreams crashing down. Before your business falls victim to terrible policies, tune in to safeguard your success!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Terrible Policies Will Kill Your Business.
(00:10) Eric shares his terrible policy experience.
(01:05) Why the customer experience is essential for your business.
(01:56) Customer experience lessons from the 2023 All-In Summit.
(03:10) Whether All-In Summit attendees were satisfied with the event.
(03:35) Focusing on long-term goals instead of making quick money.
(04:10) Key takeaways from the book, $100M Leads.
(04:54) That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
All-In Summit 2023
$100M Leads

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The Right Way to Win at YouTube in 2023

Sun, 24 Sep 2023 11:00:00 -0000

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Right Way to Win at YouTube in 2023.
(00:32) Why do you have to create content that causes a lot of engagement?
(00:51) Why do you need to create new content that hasn’t already been talked about?
(01:13) The importance of optimizing for keywords.
(01:49) How creating content in multiple languages (using AI) helps you do well on YouTube.
(02:43) Why producing good quality content that has good 30-second retention is important?
(03:37) The questions you need to ask yourself before publishing YouTube content.
(03:03) The rise in popularity of short-form content.
(05:56) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Rask AI.

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How Experimenting with AI Tools Led to Better Results with Thomas Ma

Sat, 23 Sep 2023 11:00:00 -0000

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

(00:00) - This AI tool will make your content production 10x easier
(03:10) - ElevenLabs is one of the most powerful AI speech tools today
(04:20) - Use Google Bard to create the storyboard of your video content
(06:30) - Find out if you should integrate specific AI tools into your company
(07:33) - Experimenting with AI to get better results

Go to https://www.marketingschool.io to learn more!

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Podcasts Expand Drastically

Fri, 22 Sep 2023 11:00:00 -0000

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Podcasts Expand Drastically.
(00:13) How many people listen to podcasts in the US every week?
(01:30) A couple of creators who have successful podcasts.
(02:49) Why now is a good time to jump into the podcast game.
(03:30) Some tips for starting your podcast today.
(03:48) The importance of having experience and researching before starting a podcast.
(04:24) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr

Thu, 21 Sep 2023 11:00:00 -0000

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process.

TIME-STAMPED SHOW NOTES:

(00:00) - Tamara Loehr talks about her best practices in business
(03:52) - How AI will affect psychology around sales
(05:43) - Tamara Loehr talks about how she mentors businesses
(07:39) - Tamara Loehr’s learning management system process for marketing
(08:25) - Creating and managing an offshore team practices
(09:30) - Tamara Loehr's dedicated commitment to advancing women's empowerment

Go to https://www.marketingschool.io to learn more!

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The Creator Economy 2.0

Wed, 20 Sep 2023 11:00:00 -0000

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Creator Economy 2.0.
(00:34) Why it is so difficult to build a creator startup and the theories of the dynamics at play.
(01:26) Number one: Creator power law.
(01:35) Number two: Battle for the bio link.
(01:51) Number three: The Graduation problem.
(02:11) Number four: Algorithmic feast and famine.
(02:27) Breaking down each of these dynamics at play.
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

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Go follow Andrew Chen!
Andreessen Horowitz.
Substack.
Threads.
X.

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How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada

Tue, 19 Sep 2023 11:00:00 -0000

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

(00:00) - Why behavioral analytics are the best metrics for marketing
(02:55) - The best data source to understand your consumers
(03:57) - Understanding the visibility of your product and key call to action
(05:03) - Understanding your customers to 10x your conversion
(06:06) - Finding out where the lag is in your conversion flow
(08:33) - Understand your audience through their behaviors with your website
(10:30) - This is how you can get 100% customer satisfaction

Go to https://www.marketingschool.io to learn more!

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The Warren Buffett Way of Thinking About Your Content

Mon, 18 Sep 2023 11:00:00 -0000

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: how to think about your content like Warren Buffett.
(00:32) How Warren Buffett has chosen to focus on investing within his circle of confidence.
(00:52) Applying this principle to the world of content.
(01:20) How uploading content on a trending topic yields results.
(02:01) Finding the content box in which you belong.
(02:18) What happens when you stop focusing on what you love and what you excel at.
(02:56) The noise canceling software Neil is using to block out construction noise.
(03:28) Where you are most likely to find your edge.
(03:58) How they have recently acquired other agencies and why.
(04:35) Why Eric’s content box is podcast interviewing.
(05:01) Figuring out what works for you and sticking with it.
(03:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Krisp
Dentsu
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Using Generative AI to 10x Your Email Open Rate with Larry Kim

Sun, 17 Sep 2023 11:00:00 -0000

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

(00:00) - Larry Kim's key insight on his business success journey.
(02:26) - Larry Kim's expertise in using data and generative AI perfectly.
(03:20) - Combining the best elements of inbound and outbound email marketing
(05:20) - Here’s where you can get your data sources (not what you’re thinking)
(06:15) - Email deliverability tools you don’t know to increase open rates
(08:37) - Here's how to maximize AI for email marketing

Go to https://www.marketingschool.io to learn more!

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What Eric Learned From All In Summit

Sat, 16 Sep 2023 11:00:00 -0000

In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023.

TIME-STAMPED SHOW NOTES:

(00:00) - Eric talks about The All-In Summit 2023
(01:00) - Why you should also consider hosting your events at a university
(01:42) - Who attended The All-In Summit 2023
(02:56) - MrBeast and Elon Musk | The All-In Summit 2023
(03:50) - Eric Siu’s 5 biggest takeaways
(05:46) - Ray Dalio | The All-In Summit 2023
(06:04) - Recession is imminent

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Our Experience Speaking at HubSpot's INBOUND Conference

Fri, 15 Sep 2023 11:00:00 -0000

In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met.

TIME-STAMPED SHOW NOTES:

(00:00) - Neil Patel talks about HubSpot's INBOUND 2023
(01:00) - Should you leverage AI more effectively instead of hiring more marketers?
(02:11) - How to strive when everyone is using AI Marketing
(03:03) - How big is HubSpot's INBOUND 2023 conference
(04:35) - Check out Peech-ai.com

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The Secrets Behind the X Algorithm

Thu, 14 Sep 2023 11:00:00 -0000

In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: the secrets behind the X algorithm.
(00:08) Neil confesses that he does not know what is behind the new algorithm.
(00:15) A new feature where blocking people from seeing your posts is no longer possible.
(00:35) The difference in engagement between a like and a reply.
(01:50) Why you should add context whenever you are reposting.
(01:58) Why changing your account to creator type is a wise precaution.
(02:07) Using more media in your posts in response to X’s categorization.
(02:24) Creating bookmark-worthy posts which supersede replies and engagement.
(02:38) Posts about trending and popular topics.
(02:58) Types of content that will not be boosted.
(03:38) The key to success on X.
(03:49) What most people are doing wrong on social media.
(03:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

X
AppSumo
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4-Part Personal Branding Content Framework with Jasmine Star

Wed, 13 Sep 2023 11:00:00 -0000

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch

TIME-STAMPED SHOW NOTES:

(00:00) - Jasmine Star shares her humble beginnings
(02:20) - What led Jasmine Star to withdraw from UCLA Law School?
(03:10) - Jasmine Star's first 100k: How she made it happen
(06:53) - How Jasmine Star became the CEO of a SaaS company
(09:00) - How Jasmine Star started building her brand

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7 Marketing Tools for the Rest of 2023

Tue, 12 Sep 2023 11:00:00 -0000

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: 7 marketing tools for the rest of 2023.
(00:07) Microsoft Clarity’s free CRO Tool to measure website performance.
(00:57) How AdCreative.ai is optimizing paid advertising
(01:31) Motion App’s capacity to track creative performance.
(01:51) The Tidio chatbot plugin leveraging AI.
(02:21) How Air.ai could change customer service.
(03:13) Adzooma’s role in simplifying marketing.
(04:05) How Magellan.ai provides information on podcasts you might want to support.
(03:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Microsoft Clarity
AdCreative.ai
Motion App
Tidio
Air.ai
Adzooma
Magellan.ai
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How Hiring Agencies Helped Me Save 10x More Money with Ian Blair

Mon, 11 Sep 2023 11:00:00 -0000

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from.

TIME-STAMPED SHOW NOTES:

(00:00) - Ian Blair shares his journey as an entrepreneur
(05:00) - Finding a business with the fewest built-in constraints
(05:46) - E-commerce is one of the fastest-scaling businesses in the world
(06:41) - The commonality with e-commerce businesses
(08:18) - Hiring creative agencies to help with the brand
(09:55) - Advantage of hiring a marketing agency
(11:27) - Best practices you can use if you’re running an e-commerce business

Go to https://www.marketingschool.io to learn more!

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Lessons from The Pooter Marketing Funnel

Sun, 10 Sep 2023 11:00:00 -0000

In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Lessons from The Pooter Marketing Funnel.
(00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product.
(01:01) Why YouTube is such an amazing tool for your marketing funnel.
(02:51) How you can use other social media platforms for your marketing funnel.
(03:03) Why being consistent on YouTube is key.
(04:03) Tips on how to optimize your YouTube marketing funnel.
(04:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Jack Vale on YouTube
The Pooter
Pooter Fart Videos
Blake Rocha on TikTok

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How To Guarantee Engagement with any Brand with Greg Lansky

Sat, 09 Sep 2023 11:00:00 -0000

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

(00:00) - Find niches with emotional intensity when building your business
(02:46) - Here’s why these kinds of niches are valuable for marketing
(04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention
(08:00) - Three ways you can get attention for your brand/product
(10:30) - Leveraging intellectual data to connect with your audience

Go to https://www.marketingschool.io to learn more!

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Why Semrush’s Numbers Prove That SEO Ain’t Dying

Fri, 08 Sep 2023 11:00:00 -0000

In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying.
(00:14) Semrush’s annual earnings report.
(01:04) Indicators that Semrush is doing well.
(01:21) How Semrush is using upsells and other strategies to grow revenue.
(01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying).
(03:48) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Semrush
Ahrefs

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How the Wealthy Leverages Secret Networks and Classified Intel

Thu, 07 Sep 2023 11:00:00 -0000

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

(00:00) - Do the richest people in the world have secret sources of information?
(02:21) - The global intel network for the wealthiest players in business
(03:23) - Here's how having access to information can provide you with an advantage in positioning your business

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From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues?

Wed, 06 Sep 2023 11:00:00 -0000

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future.

TIME-STAMPED SHOW NOTES:

(00:00) - Know more about Dylan Beynon and his company, Mindbloom
(02:30) - Why did Dylan Beynon start Mindbloom
(06:22) - Dylan Beynon talks more about MDMA therapy
(13:30) - Pricing and treatment programs that Mindbloom offer
(15:30) - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy
(22:12) - The largest peer review clinical study for psychedelic and ketamine therapy
(25:20) - The best mental health tool for Dylan Beynon
(27:53) - Dylan Beynon talks about Vipassana Meditation
(36:00) - Where to find Dylan Beynon and learn more about Mindbloom

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What Is a Good Free-to-Paid Conversion Rate (With Data)

Tue, 05 Sep 2023 11:00:00 -0000

In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data).
(00:09) What do we mean by free-to-paid conversion rates?
(00:27) Different models that incorporate free services in the tech world.
(01:53) An overview of good version rates for different freemium models.
(02:45) How to find examples of good conversion rates.
(03:45) Tips on how to boost conversion rates.
(04:18) How to assess whether you are hitting the right benchmarks.
(05:12) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Lenny's Newsletter

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Dangerous M&A Mistakes You Should Avoid with Deven Soni

Mon, 04 Sep 2023 11:00:00 -0000

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

(00:00) - The most common mistake in business acquisition
(02:15) - Here’s how we got a customer database worth $2M dollars
(03:20) - Don't acquire a company unless you know how to run it
(05:03) - Why motivation is important in acquiring companies
(07:17) - Why it’s easier to buy big businesses
(08:20) - Here’s how you should handle employees when acquiring a company
(10:24) - Don’t change anything drastically when acquiring a company

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The Decline of the CMO Role

Sun, 03 Sep 2023 11:00:00 -0000

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Decline of the CMO Role.
(00:23) An overview of how the role of CMO has been declining.
(00:42) The biggest challenges that CMOs are facing.
(02:13) How the CMO role needs to be reformed.
(02:35) A key example of a terrible CMO experience.
(04:09) The lack of trust in CMOs and what can be done to counteract this.
(05:31) Key skills that CMOs need to master in the coming years.
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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The Real Value of Creating Your Personal Brand with Dan Fleyshman

Sat, 02 Sep 2023 11:00:00 -0000

Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

(00:00) - Why authentic content is the way to go
(03:00) - Don’t overthink your content creation strategy
(04:30) - Why collaboration is the most effective way to grow on social media
(06:23) - Why building your personal brand is crucial
(07:58) - Personal brand is also about emotional attachment

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X @neilpatel
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Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube

Fri, 01 Sep 2023 11:00:00 -0000

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube.
(00:04) Some context on our Marketing School YouTube channel.
(01:08) Why you shouldn’t compare your subs to other channels.
(01:38) A breakdown of our growth rate and what our numbers are looking like.
(02:08) What we have been doing to compound our growth rates.
(03:49) The value of sharing screens when your content is educational.
(04:29) Our approach to optimizing thumbnails.
(05:33) What our retention rates are.
(05:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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X @neilpatel
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From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth)

Thu, 31 Aug 2023 11:00:00 -0000

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around.

TIME-STAMPED SHOW NOTES:

[00:00] - Who is Blake Rocha (mrfourtoeighth)
[03:11] - How did Blake Rocha become so successful in building his brand and business?
[05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand
[05:53] - Creators don’t know how to monetize their brand correctly
[06:36] - Creating a business around your content
[07:09] - Build a business around your lifestyle, not the other way around
[07:54] - From content consumer to content creator

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The Best Way To Do Paid Media Is… Not To Do Paid Media?!

Wed, 30 Aug 2023 11:00:00 -0000

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: the best way to do paid media is... not to do paid media?!
[00:30] A breakdown of how the marketing landscape is shifting.
[01:03] The highest leverage point in paid marketing.
[02:01] Finding a balance between marketing and content.
[02:33] Steps to reach your full marketing potential.
[03:05] What you should be focusing on: soft content marketing.
[04:01] Why optimizing your creative content is essential.
[05:22] Advice for enhancing your creative content.
[06:11] The high-risk, high-reward nature of advertising.
[06:31] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Harmon Brothers and Chamber Media

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X @neilpatel
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See omnystudio.com/listener for privacy information.

The Right Way To Get Better at Marketing ASAP

Tue, 29 Aug 2023 11:00:00 -0000

In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: the right way to get better at marketing ASAP.
[00:22] Learning marketing by trial and error.
[00:30] Highlights from the book Scaling People.
[01:00] Always strive to implement what you have learned.
[01:19] The value of speaking to experts in the space.
[02:00] Using tools to find your marketing niche.
[02:24] Marketing lessons from older brands.
[03:35] Setting aside a budget for exploring marketing strategies.
[03:52] Qualities that make billionaires masters of marketing.
[04:29] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Remember to check the book Scaling People

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Single Grain << Eric’s ad agency
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The Hormozi Ultimate Offer #2548

Mon, 28 Aug 2023 11:00:00 -0000

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it.

TIME-STAMPED SHOW NOTES:

[00:00] - Alex Hormozi’s newest book $100M Offers
[01:30] - The Hormozi Ultimate Offer
[02:22] - Alex Hormozi gave away his courses for FREE
[03:08] - What can you learn from Alex Hormozi’s book launch
[03:45] - This is how you build something big for the long-term

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This Could Replace All Regular Social Media Posting

Sun, 27 Aug 2023 11:00:00 -0000

In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could reshape the way we create and consume content on social platforms. Whether you're a content creator, marketer, or social media enthusiast, this episode offers thought-provoking insights into the future of social media and the strategies that could redefine the way we connect and communicate online. Tune in and stay informed about this new tool that could alter the future of marketing.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: this could replace all regular social media posting.
[00:12] An overview of Castmagic software.
[01:09] How Castmagic is disrupting the industry.
[02:09] Leveraging Castmagic to automate social media posts.
[02:45] The amount of time Castmagic can save you.
[03:04] Making use of AI to optimize productivity and save money.
[03:31] Another feature of Castmagic: Magic Chat.
[04:00] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Remember to check out Castmagic

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Single Grain << Eric’s ad agency
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Is Zero-Click Marketing the Future?

Sat, 26 Aug 2023 11:00:00 -0000

In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges and opportunities it presents. Hear valuable insights into adapting your marketing strategies to accommodate zero-click searches and enhance your brand's visibility. This conversation offers crucial insights into the evolving search landscape and the strategies that can position you for success in a world where zero-click marketing is gaining prominence. Tune in and prepare for the future of digital marketing with the knowledge to stay ahead of the curve.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: is zero-click marketing the future?
[00:48] Recap of the zero-click concept.
[02:05] Insights from an intriguing article on zero-click marketing.
[03:05] Embracing the future: the rise of zero-click marketing.
[03:20] Leveraging zero-click marketing for brand building.
[03:44] An overview of zero-click marketing trends.
[04:18] Why social media posts need to be native to the platform.
[05:14] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Rand Fishkin on X and LinkedIn
‘Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World’

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Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?

Fri, 25 Aug 2023 11:00:00 -0000

Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape.

TIME-STAMPED SHOW NOTES:

[00:00] - Leila Hormozi’s life and business update
[04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations
[12:07] - This is how you pass a Leila Hormozi job interview
[13:26] - This is how Leila Hormozi fires employees
[16:45] - How Leila Hormozi deals with the most difficult situation as a CEO
[21:10] - Leila Hormozi's view on creators trading reputation for views
[24:00] - The real Leila Hormozi behind the camera
[28:30] - Leila Hormozi on content creation
[30:20] - Mozi Talent: How to create and operate a talent funnel
[36:20] - Creating an effective job hiring ad to find the best candidate
[39:30] - Leila Hormozi on hiring high-level performers for your company
[43:00] - How Leila Hormozi upholds her people's accountability based on her core values
[50:00] - Leila Hormozi’s mission for Acquisition.com
[52:50] - The most common misconception with Alex Hormozi and Leila Hormozi
[53:30] - Leila Hormozi’s approach to education
[57:06] - Leila Hormozi’s advice for founders
[59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’.

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Inflation Cools but Rates Go Up – What This Means for Marketing

Thu, 24 Aug 2023 11:00:00 -0000

In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the strategies marketers and businesses might need to consider to navigate these shifts successfully. Whether you're a seasoned marketer or a business owner, this episode offers crucial insights into the connections between macroeconomic trends and marketing strategies. Tune in to stay informed about the evolving economic landscape and its impact on marketing decisions.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: inflation cools but rates go up – what this means for marketing.
[00:13] The current state of inflation and interest rates.
[01:10] Overview of the impact of interest rates on marketing.
[01:40] Our predictions of the ongoing interest rate trend.
[02:30] Reasons to be optimistic about the future of marketing.
[03:35] Strategies to expand your marketing reach in today's economy
[04:38] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Threads loses half of its 100M users

Wed, 23 Aug 2023 11:00:00 -0000

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Threads loses half of its 100M users.
[00:28] Important takeaways and lessons.
[01:48] What we liked about Threads when it started.
[02:22] Whether Threads will ultimately fail.
[03:06] Retaining and expanding your user base.
[03:25] Tips to get the most out of Threads as a marketer.
[03:45] Posting to Threads to test content.
[04:28] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Threads

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Is Becoming A Bestselling Author A Waste Of Time?

Tue, 22 Aug 2023 11:00:00 -0000

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: whether books really help with marketing.
[00:10] Reflecting on our books’ contribution to generating revenue.
[00:54] Under what circumstances a book might have a substantial impact on marketing?
[01:23] Does selling books translate to business growth?
[04:53] The benefits of writing books.
[05:15] Are there better ways to generate leads and improve deal flow?
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
Leveling Up: How To Master The Game of Life
The YouTube Formula

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X @neilpatel
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Why International Expansion Is a Huge Business Growth Hack

Mon, 21 Aug 2023 11:00:00 -0000

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: generating revenue from multiple countries.
[00:15] The various countries our clients are based in.
[00:34] Why it’s important to expand marketing efforts beyond one's region.
[00:51] What makes international expansion more beneficial than local?
[02:05] Our simple playbook for international expansion.
[04:05] The importance of cultural fit and shared values in hiring key executives for international expansion.
[06:07] Using HREFLANG to rank content in different languages and countries.
[06:36] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

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Single Grain << Eric’s ad agency
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X @neilpatel
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See omnystudio.com/listener for privacy information.

Advanced SEO Tactics for 2023

Sun, 20 Aug 2023 11:00:00 -0000

In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through templated pages. We explain how AI-enhanced content creation can save you production time and the role human review still plays in this process. Tune in for a more surprising advanced SEO tactic and related M&A strategies.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: advanced SEO tactics for 2023; a recap of our webinar with Brian Dean.
[00:16] How to achieve high traffic through templated pages.
[00:53] What programmatic SEO involves.
[01:19] The importance of keeping website content up-to-date for better SEO rankings.
[02:53] Why human review is essential in the process of updating content.
[03:36] The production time saved by AI-enhanced content creation.
[04:45] How to craft effective meta tags.
[05:18] Another surprising advanced SEO tactic!
[06:53] M&A (mergers and acquisitions) tips and strategies.
[08:30] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Brian Dean on LinkedIn
Brian Dean on X
Backlinko
Buy Then Build
Buying a Small Business

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Single Grain << Eric’s ad agency
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What We Are Seeing in the Economy

Sat, 19 Aug 2023 11:00:00 -0000

In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the economy and our hopes and predictions for economic recovery.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The economy and its impact on the marketing industry.
[00:16] Are we going into a recession?
[00:30] The direct relationship between marketing and the state of the economy.
[00:53] Pipeline growth during different economic conditions.
[04:04] Additional indicators of economic performance.
[04:31] Potential short and long-term impacts on real estate and the services economy.
[04:42] Hopes/ predictions for economic recovery.
[04:50] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Single Grain << Eric’s ad agency
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X @neilpatel
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Vice Media Raised $1.6B But Went Bankrupt Because of This

Fri, 18 Aug 2023 11:00:00 -0000

In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why we believe that anyone can create their own media company and hazard a guess at whether the economy will have a soft or hard landing. Thanks for listening in!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Vice Media Raised $1.6B But Went Bankrupt Because of This.
[00:39] Why Vice was a discovery platform and wasn’t very good with relationships.
[01:16] The biggest issue Vice had: monetizing in the wrong way.
[03:27] Why anybody can build their own media company (and should).
[04:25] Whether the economy will have a hard or soft landing.
[04:59] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Vice Media Group
Facebook
X
Google
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Single Grain << Eric’s ad agency
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X @neilpatel
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Alex Hormozi Was About to Lose Everything Until He Discovered This

Thu, 17 Aug 2023 11:00:00 -0000

Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’.

TIME-STAMPED SHOW NOTES:

[00:00] - Alex Hormozi’s business model
[09:00] - Playbook on scaling companies 10x
[15:38] - Alex Hormozi’s advice for people who want to start a business acquisition company
[20:07] - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability
[24:00] - Alex Hormozi’s content marketing strategy evolution
[27:19] - Alex Hormozi on the TikTokification of social media
[33:00] - How Alex Hormozi creates his content
[44:04] - Alex Hormozi chose business over Leila Hormozi
[55:42] - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu
[59:00] - Twitter content strategy from Alex Hormozi and how it helped him write better
[01:03:00] - $100M Leads: How To Get Strangers To Want To Buy Your Stuff
[01:09:00] - Alex Hormozi on having children and his childhood
[01:19:00] - How Alex Hormozi is planning to launch his book
[01:27:00] - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business
[01:37:00] - Organizational development tips for scaling business
[01:45:37] - Alex Hormozi on fitness and lifestyle
[01:58:17] - Where you can find Alex Hormozi’s newest book

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Mastering Longevity and Abundance with Peter Diamandis

Wed, 16 Aug 2023 11:00:00 -0000

Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future.

TIME-STAMPED SHOW NOTES:

[01:00] - Are we living in a simulation?
[03:17] - Exponential technologies and MTP
[10:43] - Being the CEO of multiple companies
[16:11] - The right time to replace yourself
[18:32] - What is XPRIZE?
[25:00] - Working with AI
[30:00] - Abundance 360 and Executive Program
[35:28] - Is AI going to kill us?
[43:29] - The wealth gap
[46:07] - Being pro-human vs. pro intelligence
[49:50] - Technology in healthcare
[56:31] - How to live longer?
[1:10:34] - The DMT experience

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LU Founders Q&A: How We're Expanding Our Content Using AI

Tue, 15 Aug 2023 11:00:00 -0000

Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more.

TIME-STAMPED SHOW NOTES:

[00:00] - How we are expanding our Marketing School Podcast to exceed 100M Downloads
[01:00] - How we use Programmatic SEO to increase traffic
[08:00] - Why AI isn’t the best tool for content creation
[10:20] - How you should use AI in marketing besides creating content
[11:00] - Grow your business and revenue by expanding globally, here’s why
[14:34] - More ways to use AI for your business
[17:15] - Why you should give something away for free to grow your business
[19:16] - Hire the best people for your company, here’s how to find them
[20:29] - Newsletters are making a comeback
[23:10] - Eric Siu and Neil Patel answer questions on SEO, AI Marketing, Paid Ads, and more

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Discovery Platforms vs Relationship Platforms

Mon, 14 Aug 2023 11:00:00 -0000

In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Discovery Platforms vs Relationship Platforms.
[00:40] Some examples of “better relationship platforms.”
[01:00] Why do you want discovery platforms with good reach to become relationship platforms?
[03:09] How specific content allows us to generate more revenue (with fewer views).
[03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch.
[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

LinkedIn
Tiktok
Instagram
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
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See omnystudio.com/listener for privacy information.

MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More

Sun, 13 Aug 2023 11:00:00 -0000

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind.

TIME-STAMPED SHOW NOTES:

[00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind
[03:00] - Watch out for Marketing School’s Q and A episode from the conference
[07:00] - Dave Portnoy Buys Barstool Back for $1
[08:50] - MrBeast Gets Sued for $100M
[10:50] - Barbie's Marketing Results & Revenue
[18:11] - What the venture market tells you about the market right now
[22:28] - How Forbes does SEO

Links Mentioned in Today’s Episode:

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FB Conversion Pixel Going Away

Sat, 12 Aug 2023 11:00:00 -0000

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: FB Conversion Pixel Going Away.
[01:08] What you need to do about this change.
[02:13] The increasing importance of having your own first-party data
[02:28] Why this isn’t the end of the world.
[02:56] How to harness your own first-party data and why that’s imperative.
[04:46] What a CDP is and why you want to build it.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Facebook
Google
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Disney Pulls Back on Marvel and Star Wars Content

Fri, 11 Aug 2023 11:00:00 -0000

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content.
[00:19] What companies like Disney and Netflix are using Marvel and Star Wars for?
[01:58] Why too much of this content on Disney Plus is not worth it for the company?
[03:13] That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

Disney Plus
Netflix
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There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You

Thu, 10 Aug 2023 11:00:00 -0000

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You.
[00:43] The number of active podcasts in 2023 compared to active podcasts in 2018.
[01:38] Why video content (as opposed to audio only) is the way to go.
[02:42] Factors that influence retention rates.
[03:18] The power of short-form, repurposable content.
[03:56] Skills to master to succeed as a podcaster.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)

Wed, 09 Aug 2023 11:00:00 -0000

In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of rational valuations, innovation, and profitable growth, which has huge implications for marketers. Tune in today to hear how to approach fundraising, hiring, and investing to help your business thrive in the current landscape. Hint: efficiency is key!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)
[00:56] Companies that make up the ‘Magnificent Seven.’
[01:01] How most companies are faring economically compared to the ‘Magnificent Seven.’
[02:00] Elements that characterized the era of free money.
[02:20] Factors that indicate the end of the free-money era, and what this means for marketers.
[03:08] The importance of prioritizing the hiring of high-quality team members.
[04:40] How business leaders approach growth differently in good and bad markets.
[05:13] An overview of the current fundraising, hiring, and investment landscapes.
[05:46] The key players that business leaders should be hiring right now
[06:29] A story that epitomizes the current business environment.
[08:19] Memorable quotes on pivoting from some of the world’s top business leaders.
[08:46] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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What is the Inverse Entrepreneur Effect?

Tue, 08 Aug 2023 11:00:00 -0000

In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What is the Inverse Entrepreneur Effect?
[00:05] A new concept where the pyramid is flipped upside-down.
[00:40] The trouble with the creator economy.
[01:50] A good example of making everything not reliant on the brand/creator.
[02:28] We talk about ‘The Lindy Effect.’
[03:00] Reversing your company to a right-side-up pyramid.
[04:00] How to prevent your business from becoming/being reliant on one person.
[04:40] A quick look at what Logan Paul is doing.
[05:11] ‘Key Man Risk’ and what it means in business.
[05:24] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
LVMH with Bernard Arnault.
Logan Paul and Prime.
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Why Elon's Funding of Legal Bills is a Smart Marketing Move

Mon, 07 Aug 2023 11:00:00 -0000

Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video.

TIME-STAMPED SHOW NOTES:

[00:00] - Elon Musk’s smart marketing strategy
[01:00] - Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet
[02:48] - Why freedom of speech is important
[03:40] - Marketers should learn how to adapt socially

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Why Webinars Are Still a Moneymaker in 2023

Sun, 06 Aug 2023 11:00:00 -0000

In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who does the presenting. Hopefully, this episode leaves listeners with an informed perspective of how Neil and Eric go about doing their webinars. For all this, and more, start listening now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why Webinars Are Still a Moneymaker in 2023.
[00:05] A quick explanation of what webinars are.
[00:45] Why webinars have to be super specific: lead quality.
[01:40] A look at the frequency of doing webinars.
[02:35] Conversion rates and partner webinars.
[03:13] Sales team and marketing teams: sign-ups and follow-ups.
[03:57] Why it depends on what you are selling and understanding your audience.
[04:38] Q & A after webinars and how they are helpful.
[05:00] Who presents the webinars (and the slides therein).
[05:58] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Register for the Leveling Up Founders Event here!

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Andrew Wilkinson Makes $12K/Mo on Twitter Subs?

Sat, 05 Aug 2023 11:00:00 -0000

In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content creators like Andrew have leveraged this model to build a sustainable income stream. Whether you're a content creator, social media enthusiast, or aspiring entrepreneur, this episode offers valuable lessons on innovative monetization strategies for the digital landscape. Tune in and discover how Andrew's Twitter success can inspire and inform your own creative business ventures.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Andrew Wilkinson Makes $12K/Mo on Twitter Subs?
[00:55] Subscriptions as a foundation for B2B investors.
[01:43] Why you should start generating revenue from subscriptions.
[02:04] How Andrew monetized his Twitter subscriptions.
[02:56] Essential aspects to consider regarding subscriptions.
[03:42] Feeback received from listeners about the podcast.
[04:22] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Andrew Wilkinson on Twitter
Andrew Wilkinson on LinkedIn
Tiny
WeCommerce
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Paid Social Is a Terrible Investment for B2B

Fri, 04 Aug 2023 11:00:00 -0000

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B.
[00:35] Highlights of the groundbreaking data from Metadata.
[01:00] Analysis of the most interesting findings from Metadata.
[01:44] Circumstances where paid social works well.
[02:42] Lead to win rates of paid socials.
[03:16] A key aspect of advertisements: efficiency.
[03:50] How to know if paid advertising is effective.
[04:34] Brand awareness and targeting an audience based on data.
[04:48] A final takeaway from the Metadata dataset.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Metadata
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Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term

Thu, 03 Aug 2023 11:00:00 -0000

In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in scalability and sustainability. We explore alternative monetization methods that content creators like MrBeast have adopted to build a thriving and lasting income stream. Whether you are a content creator, entrepreneur, or marketer, this episode offers valuable insights into crafting effective monetization strategies for long-term success. Tune in and learn from MrBeast's experiences to optimize your business content for growth and sustainability.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term.
[00:20] How advertisers are making more money than you.
[01:10] An alternative to ad revenue: providing products and services.
[01:39] Why it is all about margins.
[02:35] Leading with the audience first.
[03:01] Short-term strategies for getting started.
[03:26] Interesting findings from the Linktree Creator Report.
[04:00] A key aspect to keep in mind.
[04:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out MrBeast on YouTube
Feastables
‘The 2022 Creator Report’ | Linktree

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Apple Declares War on Newsletters

Wed, 02 Aug 2023 11:00:00 -0000

In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple's latest moves.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Apple Declares War on Newsletters.
[00:10] How iOS 17 will impact the distribution of marketing material.
[01:15] Ways companies are adapting to Apple’s new privacy rules.
[02:05] Results from a survey regarding the impacts of Apple’s privacy rules.
[02:58] What Apple is really good at: telling a story.
[03:12] Why newsletters are not at risk, despite the changes by Apple.
[04:07] An essential metric to track the success of newsletters.
[04:24] We share our newsletter tracking metrics.
[05:17] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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‘Apple has declared war on email newsletters’ | Substack
Beehiiv
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X Offers Up to 50% in Discounts

Tue, 01 Aug 2023 11:00:00 -0000

Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50%

TIME-STAMPED SHOW NOTES:

[00:00] - “X” wants to make your Twitter ROI more profitable
[01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it
[02:12] - Advertising on Twitter has become cheaper since Elon Musk took over.
[03:33] - This is the best time to take advantage of Twitter ads

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What the Hollywood Actor Strike Can Teach You About Marketing

Mon, 31 Jul 2023 11:00:00 -0000

Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries.

TIME-STAMPED SHOW NOTES:

[00:00] - The impact of the Hollywood Strike
[02:00] - What can we learn from it from a marketing standpoint
[02:45] - What Neil Patel thinks about the Hollywood Strike and how will it affect content creation
[04:57] - Why this is a great time for creators to produce content
[05:47] - Being afraid of a future dominated by technology is inherent to human nature

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Elon destroyed the concept of hiring brand agencies for millions of dollars

Sun, 30 Jul 2023 11:00:00 -0000

In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars.

TIME-STAMPED SHOW NOTES:

[00:00] - Elon Musk and 99designs on redefining the strategy of hiring a brand agency
[01:30] - What do Neil Patel and Eric Siu think about this whole Twitter rebrand?
[02:38] - Is this the end of brand agencies?
[04:04] - Neil Patel and Eric Siu rebranding tips and tricks
[05:10] - Why conversion should be the top priority instead of just redesigning your brand

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Twitter Rebrands to X and destroys a reported $4-20B in brand value

Sat, 29 Jul 2023 11:00:00 -0000

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future.

TIME-STAMPED SHOW NOTES:

[00:00] - What Neil Patel thinks about Elon Musk’s decision to rebrand Twitter
[02:00] - This will be the biggest redirect project in SEO
[03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand?
[04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary

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The Wealthiest People in the World Do This One Thing Only

Fri, 28 Jul 2023 11:00:00 -0000

In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ultra-rich and discuss its impact on their success. Gain valuable insights into the mindset, habits, and strategies employed by these individuals to accumulate vast wealth. Whether you aspire to join the ranks of the wealthiest or simply seek inspiration for personal growth, this episode offers valuable lessons and actionable takeaways to help you on your journey to financial success. Tune in and discover the key to unlocking wealth in this enlightening episode.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Wealthiest People in the World Do This One Thing Only.
[00:55] What wealthy and successful people all have in common.
[02:12] How successful people expand their accumulated wealth.
[02:47] An example of someone who built their wealth by focusing on a niche.
[04:03] Successful people who have an investor mindset.
[04:36] Focusing on a niche before expanding into new ventures.
[04:50] Another commonality between successful people.
[05:27] The advantages of entering a mass market.
[05:53] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders

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Why You Have To Take Back Control of Your Content

Thu, 27 Jul 2023 11:00:00 -0000

In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and managing your own content channels. Discover why building your own platform, such as a website or blog, provides greater control, flexibility, and long-term sustainability. Gain valuable insights on content ownership and learn strategies to establish a strong digital presence while maintaining control over your valuable content assets. Tune in to this empowering episode and reclaim control of your content today.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why You Have To Take Back Control of Your Content.
[00:50] Spending more time creating more content.
[01:26] Issues with not creating your own content.
[02:10] An example of good, simple content with great ROI.
[02:58] Hear the benefits of creating your own content.
[03:33] Why it is essential to have fun when making content.
[05:10] The popularity of content creation as a marketing tool.
[06:04] Simple steps to take back control of your content.
[07:07] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders

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Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel

Wed, 26 Jul 2023 11:00:00 -0000

In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 months. We shed light on the marketing channel that played a pivotal role in his achievement and share valuable insights for marketers and entrepreneurs to learn from. Discover the basics of influencer marketing, common pitfalls brands make, how to leverage influencer marketing effectively, the benefits of focusing on a niche, and more. Learn valuable lessons from Logan Paul's journey and gain insights into the future potential of influencer marketing in this captivating episode, tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel.
[00:15] Background about Logan Paul and his overall brand.
[00:58] The story behind the recent success of PRIME.
[01:09] Leveraging influencer marketing to generate more sales.
[02:25] Reasons why PRIME has become so popular.
[02:37] Examples of other companies using influencer marketing successfully.
[03:11] What most people do not understand about influencer marketing.
[03:49] Hear about our influencer partner.
[04:04] Why you do not have to work with the biggest influencers to get results?
[04:45] Benefits of focusing on a niche and using influencer marketing.
[05:30] Common mistakes brands and entrepreneurs make.
[06:39] Learn about the key to successful influencer marketing.
[07:48] That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

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Logan Paul on Twitter
KSI on Twitter
PRIME
Bettrly
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Content That Actually Converts Into Enterprise Customers

Tue, 25 Jul 2023 11:00:00 -0000

In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to help your content reach new customers. We also talk about programmatic advertising, the overall marketing funnel, and how to track the progress of marketing content. To learn how to take your marketing to the next level, tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Content That Actually Converts Into Enterprise Customers.
[00:42] A look at some data on viral content.
[01:55] Neil shares what he has learned regarding content.
[02:48] How NP Digital assesses marketing content.
[03:15] Benefits of focusing on a marketing niche.
[03:55] Best practices for formatting blog content.
[04:52] Leveraging FUD (Fear, uncertainty, and doubt) type content.
[06:11] Programmatic advertising and the sales funnel explained.
[06:58] Tracking the progress and producing new content.
[07:26] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Salesforce
Sign up for the next Marketing Mastermind class on Leveling Up Founders

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Discord 125k growth hack, Eric's 1.9M view Tweet, Bryan Johnson's new company, Barbie marketing, AI's horrifying future

Mon, 24 Jul 2023 11:00:00 -0000

In this episode, Neil and Eric talk about Discord's Explosive 125k Growth Hack, Unveiling Eric's 1.9M View Tweet, Bryan Johnson's Intriguing New Company, the Fascinating World of Barbie Marketing, and the Harrowing Predictions for AI's Future!

TIME-STAMPED SHOW NOTES:

[00:00] - How Bryan Johnson is redefining business and marketing
[05:00] - Best practices to scale your Youtube channel
[15:30] - AI’s horrifying future and the more reason to protect your data
[19:30] - Barbie Movie’s marketing strategy
[22:56] - Build your community with this Discord growth hack
[27:28] - The only thing you need to build a successful career through social media

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Marketing is Getting Harder. But Paid Media is Getting EASIER?

Sun, 23 Jul 2023 11:00:00 -0000

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER?
[00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks.
[00:31] The main reason Neil disagrees with this statement: the privacy changes.
[01:07] What this means for creative strategy and people in paid media?
[02:00] How paid media is affected by automatization.
[03:06] AI and how it will affect the work of creatives.
[03:29] Google and its relationship with agencies.
[04:01] The need to evolve in order to survive.
[04:47] Predictions for the future.
[05:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Google Ads
Google I/O

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Is It Worth It to Create a User Conference?

Sat, 22 Jul 2023 11:00:00 -0000

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: is it worth it to create a user conference?
[00:06] What a user conference is and examples of companies that do this.
[00:41] Neil and Eric’s experiences with doing their own conferences.
[01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference.
[01:55] Criteria that your company should meet before hosting a user conference.
[02:45] A look at some specific events and the value they provide.
[04:18] How iProspect generated a lot of revenue from their events.
[04:57] WPP Steam’s “unconference”.
[06:13] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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ClickFunnels
Funnel Hacking LIVE
DigitalMarketer
Traffic & Conversion Summit
Salesforce
Dreamforce
HubSpot
Inbound
Inbound discount code: Marketing School
Leveling Up Founders (Mastermind)
DigitalMarketer: Modern Marketing Mastermind
iProspect
WPP
WPP Stream

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How to Measure the ROI of Your Content Efforts in 2023

Fri, 21 Jul 2023 11:00:00 -0000

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: how to measure the ROI of your content efforts in 2023.
[00:06] Google Analytics 4 and its limitations.
[00:23] A quick hack involving UTM parameters.
[00:51] How to use AB testing.
[01:55] Factoring in lead generation.
[03:07] Tracking content topics and how to use this information going forward.
[03:52] The evolution of Google Analytics and what Eric predicts for the future.
[04:42] Blog content and emails versus organic reach when it comes to ROI.
[05:51] Why measuring your ROI is not enough; you actually have to improve it.
[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Google Analytics

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How Can Businesses Use Data to Improve Their Marketing Campaigns

Thu, 20 Jul 2023 11:00:00 -0000

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: how businesses can use data to improve their marketing campaigns.
[00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions.
[01:24] The biggest problem with how businesses use analytics.
[02:43] Thoughts on GA4 versus the previous version of Google Analytics.
[03:41] Neil recommends what companies should do with their data.
[04:10] The value of having an experimentation framework.
[04:40] Incentivizing staff to make improvements based on data.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Bard
Magellan AI
Google Analytics
“DataStu” [01:28]
Tableau
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BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets

Wed, 19 Jul 2023 11:00:00 -0000

In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually manipulate the reach of viral content, the types of accounts that get down-ranked and up-ranked, and why. We explain some of the criteria that affect this, the four levels they use to rank content, and the topics you should talk about if you want your posts to rank. We also discuss the lack of transparency about the algorithm and how LinkedIn differs from Twitter in this regard. Tune in to find out the truth about the LinkedIn algorithm!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: the secrets of the LinkedIn algorithm.
[00:30] Shocking info on the manual filtering of LinkedIn from someone on the inside.
[01:37] Typical account types that get down-ranked and up-ranked.
[02:10] How the criteria changes per country and other factors that affect it.
[02:31] Topics you should talk about depending on your racial profile.
[03:17] The four levels that they use to rank content.
[03:50] Thoughts on the incentives that drive this.
[04:11] How our hosts would do things differently if they worked at LinkedIn.
[04:47] A case study that Eric looked at and the value of playing by the rules.
[05:16] Thoughts on the level of transparency when it comes to algorithms in LinkedIn versus Twitter.
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

LinkedIn
Twitter
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Crazy Marketing Lesson We Learned From Expedia

Tue, 18 Jul 2023 11:00:00 -0000

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.

TIME-STAMPED SHOW NOTES:

[00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel.
[00:39] Expedia conducted an experiment leading to improved results
[01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI
[03:04] Examples of other companies, adopting omnichannel strategies are discussed
[04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI.
[05:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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How to use Bard to Come Up with Popular Marketing + Business Questions

Mon, 17 Jul 2023 11:00:00 -0000

In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use it to generate content ideas for their podcast. They also highlight the importance of refining prompts and leveraging high search volume questions to create engaging content.

TIME-STAMPED SHOW NOTES:

[00:00] Introduction to using Bard for marketing and business questions.
[00:53] Using Bard to generate specific marketing questions for the current quarter.
[01:40] Refining questions for specificity and actionability.
[02:41] Exploring popular search marketing questions with Bard.
[03:17] The relevance of Bard's data and its age.
[03:40] Importance of focusing on high search volume questions for content creation.
[04:01] Using Bard to find popular search engine marketing questions.
[04:47] Considering indexed results to determine question relevance.
[05:13] Wrapping up and encouraging listeners to follow their YouTube channel.
[05:58] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!

Go to https://www.marketingschool.io to learn more!

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Why In Person Podcasts Crush Online Podcasts

Sun, 16 Jul 2023 11:00:00 -0000

In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the benefits of natural energy and storytelling that enhance the audience's engagement. Building deeper relationships and creating a different level of connection with guests are among the key advantages of in-person podcasting they explore.

TIME-STAMPED SHOW NOTES

[00:00] Introduction to the topic: Why in-person podcasts crush online podcasts.
[00:18] Recording together after three years apart.
[00:26] Difference between online and in-person recordings.
[01:05] Impact of being physically present on storytelling and energy.
[01:45] Unique vibe of doing something live or in person.
[02:03] Overcoming Zoom fatigue and enhancing energy through in-person interactions.
[02:24] Stronger relationships were built with guests during in-person recordings.
[03:13] Value of building deep relationships and lifelong friendships through in-person podcasting.
[04:06] Difficulty in remembering online podcast recordings compared to in-person ones.
[04:19] Importance of genuine connections and helping each other out during in-person interactions.
[04:39] Eric's preference for watching full interviews in person over Zoom recordings.
[05:03] Encouragement to consider in-person recordings without disregarding online options.
[05:11] Outro and call to action: Rate, review, and subscribe!
[05:20] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!

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Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share

Sat, 15 Jul 2023 11:00:00 -0000

Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insightful analysis of these trending topics!

TIME-STAMPED SHOW NOTES:

[00:00] - Disney TV assets are now for sale, says Bob Iger
[05:33] - Jennifer Lopez AI Marketing Campaign For Virgin Voyages
[07:38] - Threads engagement is decreasing
[11:34] - Amazon’s Prime Day falls short
[14:30] - Twitter introduces revenue sharing system
[20:48] - What you should learn from Sam Ovens

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Do Offline Ads Work?

Fri, 14 Jul 2023 11:00:00 -0000

In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for maximum impact!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Do offline ads work?
[00:13] The effectiveness of offline ads, including billboards and airport ads.
[01:48] How offline ads are evolving to merge with digital platforms.
[02:20] Factors affecting the success of offline ads.
[04:38] Why IT marketers should focus on creativity rather than technical details.
[05:12] The importance of evoking emotion to drive customer interest.
[05:36] Why unique campaigns make effective campaigns.
[06:16] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Microsoft Clarity

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The LinkedIn Algorithm Changed — Here's How To Win

Thu, 13 Jul 2023 11:00:00 -0000

In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to make the new LinkedIn algorithm work for you.
[00:06] Why LinkedIn constantly changes its algorithm.
[00:36] LinkedIn’s aim is to focus on B2B social networking.
[02:14] Why building your own audience outside of LinkedIn is important for long-term success.
[02:39] The kinds of posts prioritized on the platform; how to reach people that don’t follow you.
[03:16] What can be attributed to LinkedIn’s success?
[03:33] A recap of the types of content and comments valued by LinkedIn.
[05:34] That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
lynda.com
LinkedIn

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The Anatomy of a 1M View TikTok Video

Wed, 12 Jul 2023 11:00:00 -0000

In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Anatomy of a 1M View TikTok Video.
[00:55] A brief overview of what the post was about.
[01:14] Reasons why the post went viral.
[01:37] Why Neil chose not to collaborate on the video.
[02:05] Advice for creating viral marketing content.
[02:38] Eric shares his perspective on the post.
[03:40] Learn why storytelling is essential for a viral video.
[04:06] Focusing on the ideal customer.
[04:20] The role of timing in driving trends.
[05:15] That’s it for today! Don’t forget to rate, review, and subscribe!

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TikTok
‘MrBeast is REINVENTING business with this’ | TikTok

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Why The Threads Launch Was A Masterclass In Product Marketing

Tue, 11 Jul 2023 11:00:00 -0000

In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads.

TIME-STAMPED SHOW NOTES:

[00:00] - Why launching Threads is a genius move and the future
[01:30] - The conditions that made Threads a record-breaking social media platform
[03:36] - Key lessons we should learn from Threads
[05:07] - What will happen if Threads go global?

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo

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Threads Is Generating 8.3X More Engagement Than Twitter

Mon, 10 Jul 2023 11:00:00 -0000

Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand.

TIME-STAMPED SHOW NOTES:

[00:00] - Is Threads better than Twitter?
[01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter.
[02:20] - What is the reason behind the current surge in attention towards Threads?
[04:10] - How can you maximize Threads’ organic reach as a brand-new platform
[05:30] - You’re missing a lot of things if you’re not using Threads

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxA

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Why The Creator Economy Ended Up Being A Dumpster Fire

Sun, 09 Jul 2023 11:00:00 -0000

In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire.
[00:20] An interesting market projection regarding creative startups.
[00:55] We define the creator economy and provide examples.
[02:06] Reasons why the creator economy is struggling.
[02:37] Examples of successful businesses within the creator economy.
[03:03] We unpack reported returns for content creation.
[03:25] Important aspects that content creators should consider.
[04:10] How to be successful at monetizing content.
[04:42] Common misconceptions about content creation.
[04:55] An example of a ‘lucrative niche’ in the market.
[05:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/q11zGjZ467M

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Threads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M

Sat, 08 Jul 2023 11:00:00 -0000

Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 million users in just a few days. They'll also cover the fascinating topic of Progmattic SEO, explore the Canadian government's decision to halt ad purchases from Meta's platforms, and share insights on Tom Brady's surprising $30 million loss, plus much more. Don't miss out on this engaging and informative podcast episode!

TIME-STAMPED SHOW NOTES:

[00:00] - Twitter’s competitor Thread is now one of the fastest-growing social media platforms
[02:15] - How your brand can maximize this new platform for organic reach
[05:00] - Scale your content creation with Programmatic SEO
[11:41] - Canadian Government to stop buying Meta platform ads
[19:11] - How Connected TV (CTV) Advertising Works
[25:54] - Duolingo Ditches Tv Ads For Memes
[28:10] - Tom Brady Loses $30M

www.marketingschool.io to learn more!

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Single Grain (Eric's ad agency)
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Twitter @neilpatel
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Are Rebrands A Good Idea?

Fri, 07 Jul 2023 11:00:00 -0000

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Are Rebrands A Good Idea?
[00:22] Why we are not fans of rebranding.
[01:36] Rebranding when reviews are bad: Spectrum.
[02:33] Remembering a viral post about Comcast.
[02:59] Hear examples of bad rebrands and missed opportunities.
[04:29] How rebrands can complicate marketing strategies.
[05:10] Good examples of successful rebrands.
[05:51] Important lessons from successful rebrands.
[06:05] We unpack Neil’s recent rebranding experience.
[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Spectrum

Comcast

ChatGPT

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Single Grain << Eric’s ad agency

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Now You Can View Your Competitors' Google Ads For Free

Thu, 06 Jul 2023 11:00:00 -0000

In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free

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Where We Would Start From Scratch

Wed, 05 Jul 2023 11:00:00 -0000

In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts.

TIME-STAMPED SHOW NOTES:

[00:16] Introduction to the topic and a lighthearted discussion about a special pillow
[01:24] Neil and Eric share their preferred content formats for starting from scratch
[02:46] Neil explains why he favors videos and how they help build audience connections
[03:49] The prominence of short-form videos and the benefits of creating long-form content
[04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience
[05:32] Wrapping up the episode and encouragement to rate, review, and subscribe

That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

How Much We Each Spend on Content Marketing

Tue, 04 Jul 2023 11:00:00 -0000

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Much We Each Spend on Content Marketing.
[00:33] The quantity and type of content we create each month.
[00:54] Our ideal daily output.
[01:28] What we use for email marketing management.
[01:45] The size of our video editing team.
[01:58] Our shared costs for the Marketing School podcast.
[02:09] How we use AI to enhance our content, reduce costs, and improve efficiency.
[03:27] How we use webinars to attract targeted leads and generate revenue.
[05:34] Why we’re running Twitter and Meta ads to drive more email signups.
[06:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
Beehiiv
Riverside

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

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The AI Video Editor That Will 10x Your Content Creation

Mon, 03 Jul 2023 11:00:00 -0000

In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to perform similarly to our other shorts on YouTube. Tune in to learn more about its time-saving features and its potential for longer-form videos too!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The AI Video Editor That Will 10x Your Content Creation
[00:15] What Opus Clip is and what it’s used for?
[00:40] Using AI to analyze longer videos, find hooks, generate titles, and score viral potential.
[01:00] The features that enable it to save users time in editing short-form videos.
[01:07] Our experience of using Opus Clip: how Opus-edited shorts performed on YouTube.
[01:31] The time and money-saving benefits of Opus Clip.
[01:41] Our plan is to use it for reaction and longer-form videos.
[02:35] Why emphasis should be placed on content quality rather than production quality.
[03:17] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Opus Clip
Thomas Ma on LinkedIn
Thomas Ma on Twitter

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Matters More Than Competency

Sun, 02 Jul 2023 11:00:00 -0000

In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What matters more than competency?
[00:26] Why cultural fit is more important than competence.
[01:35] A recruitment story illustrating the significance of cultural fit.
[02:24] Core values at Eric’s company.
[04:02] Neil’s personal and professional core values.
[05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/h5dq2MeU5ts

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

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Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How MrBeast Smashed A New Video Record

Sat, 01 Jul 2023 11:00:00 -0000

In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How MrBeast smashed a new video record!
[00:21] The premise of the video that outperformed his Squid Games video.
[00:44] MrBeast’s use of cameos and quick pacing.
[01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers.
[01:28] Why this video is outperforming previous ones while indicating higher revenue potential?
[02:53] The metrics of MrBeast’s top-performing videos.
[03:34] His ability to keep viewers hooked.
[03:41] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/38yYiCnCUNI

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
MrBeast on YouTube
Feastables
Apply for the Beverly Hills event, August 7-9

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why We’re Doing In-Person Podcast Again

Fri, 30 Jun 2023 11:00:00 -0000

In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why they enjoy it more, and the relationships it creates. We even tell you how live podcasting helps you repurpose content. You don’t want to miss this one!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why We’re Doing In-Person Podcast Again.
[00:44] Why do we think doing in-person podcasting again is helpful and frankly, better.
[02:40] How in-person podcasting builds relationships.
[03:55] The way recording live podcasts helps you repurpose your content.
[04:27] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more and don’t forget to apply for the upcoming event at https://www.levelingup.com/founders/!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/G2urSmEYYjA

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
The Joe Rogan Experience
Gary Vaynerchuk

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Rise of De-Influencers

Thu, 29 Jun 2023 11:00:00 -0000

In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Rise of De-Influencers.
[00:28] What a de-influencer is.
[01:16] Why you don’t want de-influencers anywhere near your business.
[02:06] Exploring why there isn’t a way to defend yourself against de-influencers.
[02:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/ys74POpfWcY

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Right Way to Market an Event

Wed, 28 Jun 2023 11:00:00 -0000

In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Right Way to Market an Event.
[00:27] How we’re marketing our next event in August.
[01:20] Advertising events and what platforms they do well on.
[02:57] The two ways to move ticket sales for your events.
[04:32] Why the most common event marketing techniques are not effective strategies?
[04:54] Reasons why the 30 days leading to an event are the most critical.
[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/PxYXsn5-dC8

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Evolve Events

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Find the Best Podcast to Advertise On

Tue, 27 Jun 2023 11:00:00 -0000

In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to Find the Best Podcast to Advertise On.
[00:08] Magellan AI and how it helps with podcast advertising and analytics.
[01:34] Our favorite feature of Magellan AI.
[03:44] The cost of Magellan AI.
[04:09] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/f2PY-Pn8KD8

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Magellan AI
Dreamhost
Microsoft
Shopify
HelloFresh

Leave Some Feedback:

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Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Business Trends We Are Seeing For 2023

Mon, 26 Jun 2023 11:00:00 -0000

In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We are also seeing businesses make use of podcasting which we think is a brilliant idea. To hear all about the trends we predict for the rest of 2023, tune in now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Business Trends We Are Seeing For 2023.
[00:24] Why businesses are cutting back on everything and rates are hiking.
[01:11] The hiring trends and the defensive stance businesses are taking.
[02:07] Why advertising isn’t growing like it was before.
[02:35] How people are preparing for these issues: AI and why it’s more efficient.
[04:20] Why podcasts are useful tools and why businesses are using them for marketing.
[06:03] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/e83KxKsIBBE

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube! We are back with our live videos so go watch us!
Magellan AI
Dreamhost
Microsoft
Shopify

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Unsuck At Social Media

Sun, 25 Jun 2023 11:00:00 -0000

In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on where they need to improve their social media, how to do it, and why experimentation and having fun are key components on the journey to creating fantastic content!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How To Unsuck At Social Media.
[00:18] AB testing on YouTube, responding to DMs, and other areas for improvement.
[00:51] Why Neil isn’t willing to open up his private life for more online engagement.
[01:22] Posting velocity, producing AI-enhanced content, and other tactics you should be using.
[02:55] Why experimentation is key to unsucking at social media.
[03:36] What works for your competition won’t necessarily work for you.
[05:24] How enjoying the process and having fun improves your content.
[05:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/X4pdxqVNnOY

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Optimal Way To Post To Social Daily

Sat, 24 Jun 2023 11:00:00 -0000

In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahead of the game. Find out how algorithms differ on various platforms, the benefits of posting natively, and recommended tools for easy posting!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Optimal Way To Post To Social Daily.
[00:06] How social media is changing and advice on how to adapt.
[02:41] Posting natively and recommended tools to make posting easier.
[02:51] How algorithms differ on various social platforms.
[03:42] Advice on repurposing pillar content.
[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/i1E0FoizTrs

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sprout Social
AdSense
Acquisition.com
Alex Hormozi
Gary Vaynerchuk

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org)

Fri, 23 Jun 2023 11:00:00 -0000

In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are done in different business settings. Not only do you expand your knowledge, but it also presents opportunities to leverage their offerings to achieve your personal goals. Tune in to find out how XPRIZE is encouraging technological development that will benefit humanity, why Elon Musk donated such a substantial amount to this organization, and what marketing teams can learn from their strategies.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org).
[00:31] An overview of the XPRIZE Foundation and its mission.
[02:35] The prizes that XPRIZE awards to encourage technological development that will benefit humanity.
[03:00] How these prizes generate activity and development in beneficial sectors.
[03:34] What marketing can learn from this type of positive attention?
[03:42] The benefits of investing in XPRIZE.
[05:00] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/IgozhA9ubOg

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
XPRIZE Foundation
Elon Musk
Chip Wilson
James Cameron
Larry Page
Ariana Huffington

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Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Eric Learned About YouTube By Paying MrBeast $8

Thu, 22 Jun 2023 11:00:00 -0000

In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-scenes look at the numbers relating to his phenomenally popular YouTube channel. Tune in for a closer look at MrBeast’s critical metrics — like his high click-through rate, average view duration, and retention rate — and what monetization looks like for a video with 400 million views!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What Eric Learned About YouTube By Paying MrBeast $8.
[00:14] MrBeast’s paid Twitter feed subscription and what it has to offer.
[00:57] An overview of the phenomenal stats behind MrBeast’s videos.
[02:26] The difference between having mass appeal and catering to a limited audience.
[03:22] How MrBeast produces his video content.
[04:22] The takeaways that MrBeast shares on his paid Twitter feed.
[05:24] A breakdown of MrBeast’s views for shorts and longer videos.
[05:51] What MrBeast’s numbers teach us about YouTube monetization.
[07:25] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/hpDrose4okM

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
MrBeast on Twitter
MrBeast on YouTube
Gary Vaynerchuk
Vayner Media

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Lionel Messi Declines $1.9B To Play The Long Game

Wed, 21 Jun 2023 11:00:00 -0000

In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone. Tune in to learn about the deals that Messi was offered, the numbers behind them, and how he is making a decision that will benefit his future self.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Lionel Messi Declines $1.9B To Play The Long Game.
[00:28] An overview of the options that Lionel Messi had of teams to play for.
[01:18] The deal that David Beckham offered Lionel Messi.
[02:18] How Beckham played the long game, and how Messi is doing the same.
[03:27] Why there are factors other than money influencing Messi’s decisions?
[05:03] The Messi brand and why it matters.
[06:43] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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FC Barcelona
Saudi Arabian Football Federation
David Beckham
Inter Miami CF
Google Bard

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The Future of Media via Axios

Tue, 20 Jun 2023 11:00:00 -0000

In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occur in the media landscape in the near future. From a rising demand for subject-matter expertise to a desire to move away from “doom and gloom” content, tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Future of Media aia Axios
[00:25] The rise in demand for subject-matter expertise.
[01:29] Value in documenting your journey.
[02:03] Why the days of big generic brands are over?
[02:30] The importance of newsletters in the media landscape of the future.
[03:45] Content that consumers are
[04:41] An example of how the media influences the way we think.
[05:58] How younger audiences want to consume their news.
[07:06] An overview of the highlights from today’s episode!
[07:51] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Axios Finish Line: The future of media
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Use These Influence Hacks To 10x Your Conversions

Mon, 19 Jun 2023 11:00:00 -0000

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions.
[00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process.
[05:25] The importance of breaking things down for your audience in a way that they will understand.
[05:50] Another thought experiment that explores the conditions of a strong argument.
[09:00] Quality versus quantity of arguments.
[09:10] How to draw attention away from the downsides of your argument.
[09:58] Congrats to Eric for receiving his MIT certification!
[10:07] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Niro Sivanathan
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The Metric That’s More Important Than Customer Acquisition Costs

Sun, 18 Jun 2023 11:00:00 -0000

In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear why it is more important to focus on the lifetime value and the payback period of your customers than your customer acquisition costs.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Metric That’s More Important Than Customer Acquisition Costs.
[00:18] The importance of understanding your Customer Lifetime Value (LTV).
[00:47] The blog post by Elena Verna inspired today’s episode.
[01:17] An example that highlights the problem with focusing only on customer acquisition (CAC).
[02:45] The benefits of looking at LTV per channel.
[03:20] Why the length of your payback period matters more when your business is just starting out.
[03:50] Understanding the paid marketing loop.
[04:21] What does the payback period metric measure?
[05:06] Key takeaways from today’s episode!
[05:51] How losing money in the short term can benefit your business in the long run.
[07:10] How to optimize your payback period.
[09:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Elena Verna
Cost of Acquisition (CAC) trap
Microsoft
Microsoft Clarity
Timothy Sykes
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Instagram’s Algorithm Revealed

Sat, 17 Jun 2023 11:00:00 -0000

In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Instagram’s Algorithm Revealed.
[00:25] The blog that inspired today’s episode.
[01:20] Understanding how Instagram ranks Feed.
[03:09] An explanation of how Instagram ranks Stories.
[04:58] How the Instagram algorithm responds to likes by friends versus likes by strangers.
[06:51] The importance of velocity when it comes to Instagram’s Explore.
[08:49] Instagram’s approach to ranking Reels.
[09:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Instagram Ranking Explained
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The GaryVee Method For Hiring Content Creators

Fri, 16 Jun 2023 11:00:00 -0000

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The GaryVee Method For Hiring Content Creators.
[00:34] The benefits of hiring content creators who really understand social.
[01:21] Insight into GaryVee’s rolling admissions process.
[02:25] Why he expects his own marketing to be better than his agency services?
[04:32] How to find applicants when you don’t have millions of followers.
[06:38] Using social media to find creators producing amazing content.
[07:06] Finding content creators with experience in your particular industry.
[07:57] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Gary Vaynerchuk
‘Team GaryVee: Now Hiring Freelancer Globally’

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How We're Using AI at Our Companies

Thu, 15 Jun 2023 11:00:00 -0000

In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box tools and examples that will (hopefully) give you some new ideas about the applications of AI in your business.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How We're Using AI at Our Companies.
[00:41] Ways that we use AI for analytics.
[02:30] Useful revenue intelligence and note-taking tools.
[03:47] How AI can save you time and production costs on creative campaigns.
[05:01] Leveraging Microsoft Clarity for user behavior insights.
[06:12] The benefits of receiving “data dumps” from Google Search Console.
[07:57] Learn more about a tool that identifies decaying content and one-click upgrades it.
[08:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:

https://youtu.be/iPPun0KEKAs

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Fireflies.ai
Gong.io
Bacon & Eggs Media
Microsoft Clarity
Google Search Console

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Why the Gold is in the Reviews

Wed, 14 Jun 2023 11:00:00 -0000

In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why the Gold is in the Reviews.
[00:14] Why one and two-star reviews are essential for growth.
[01:30] Qualitative versus quantitative feedback.
[02:40] How to use five-star reviews to inform your marketing copy.
[04:34] Helpful tools you can use to test your messaging.
[05:39] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:

https://youtu.be/dMDzkeH6S6E

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
SurveyMonkey
Wynter
ChatGPT
Bard

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Eric and Neil's Favorite Way to Learn New Marketing Tactics

Tue, 13 Jun 2023 11:00:00 -0000

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon! And be sure to tune in today.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics.
[00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing.
[01:12] How Neil learns new tactics and strategies from international conferences.
[02:12] The benefits of following someone up-and-coming in the marketing space.
[03:22] Why you should ask for stats and data when you learn a new tactic from someone.
[04:09] How to avoid fly-by-night marketing tactics by thinking long term.
[05:35] The intimacy and flexibility that comes with micro and virtual masterminds.
[07:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:

https://youtu.be/Bj8_7UnJm5s

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Matt McGarry
Newsletter Operator

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How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI

Mon, 12 Jun 2023 11:00:00 -0000

In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI.
[00:08] Leveraging SEO in today's climate and building and releasing free software.
[01:02] Building a brand to succeed in the long run.
[01:36] Prioritizing attention and distribution and using your unique data.
[02:41] Connecting with other entrepreneurs at events and sharing useful info.
[03:23] Employing a dedicated AI operator for your business.
[04:21] The old-school marketing tactics that still work!
[05:31] Understanding internal efficiency gains and finding novel marketing methods.
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Ubersuggest
AnswerThePublic
ClickFlow
The Global 1000

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Is Google Sending Fewer Clicks To Websites?

Sun, 11 Jun 2023 11:00:00 -0000

In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have continued to shift and evolve over the years, with the latest data suggesting impressions are up and clicks are down. Tune in to hear what this means for Google, SEO, and your business!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Is Google Sending Fewer Clicks To Websites?
[00:06] What the data suggests about Google traffic.
[00:43] Movement in the statistics; what we have noticed.
[01:06] Evolving online behavior across different platforms.
[01:51] More direct information on the results page and fewer click-throughs.
[02:20] What do these trends mean for Google's revenue moving forward?
[04:05] Laying out the amounts that Google makes from their ads.
[05:01] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Databox
Danny Sullivan
SparkToro

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Apple's headset, WPP partners with Nvidia, Rise of creator capitalists, Twitter ad revenue tanks 59

Sat, 10 Jun 2023 13:34:00 -0000

In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tanks 59

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Our Favorite Tools for Marketers That Want to Level Up Their Ads

Fri, 09 Jun 2023 11:00:00 -0000

In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right new tools can help you do this (and probably with very little effort). Tune in to hear us touch on some of the endless possibilities that are currently available.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s Topic: Our Favorite Tools for Marketers That Want to Level Up Their Ads.
[00:07] New AI tools that can help you in your creative processes.
[01:16] Writing tools for titles and descriptions that improve ranking.
[02:11] Some of Google and Midjourney's latest and most exciting AI features.
[04:47] How tech tools can boost the creative talents you already have!
[05:59] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Midjourney
DALL·E 2
Adobe Firefly
Canva
Flamingo

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Why Finding Your Community Is Critical For Long Term Growth

Thu, 08 Jun 2023 11:00:00 -0000

In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on the power of relationships, how to go about helping others, and the best places and events for you to spend your time, you have come to the right place! Tune in to hear our best advice for finding your tribe.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why Finding Your Community Is Critical For Long-Term Growth.
[00:15] Looking back on the recent Capital Camp conference.
[01:29] Support from friends and 'family' in difficult times.
[02:00] Helping others as a way to connect and build relationships.
[03:58] Events and groups that suit different kinds of businesses.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

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Capital Camp
YPO
Zig Ziglar

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Where We Think Podcast Advertising Is Going

Wed, 07 Jun 2023 11:00:00 -0000

In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many opportunities for innovations in advertising that you may be missing out on. Tune in today to hear our thoughts on partners, omnichannel approaches, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Where We Think Podcast Advertising Is Going.
[00:07] Looking back on the last few years of boom in the podcasting space.
[01:04] Examples of innovative ways to run podcast ads.
[02:18] A few Chartable statistics about our podcast and audience.
[04:18] Finding the right advertising partners for your podcast.
[05:19] The utility of podcasting within an omnichannel approach to online business.
[06:20] Matching your podcasting strategy with your business objectives.
[07:03] That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

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Joe Rogan
Chartable
Athletic Greens
Microsoft
Shopify
Eight Sleep

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What Eric Learned At An Investor's Conference

Tue, 06 Jun 2023 11:00:00 -0000

Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended.

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What Eric Learned From Meeting A Marketing School Fan Live

Mon, 05 Jun 2023 11:00:00 -0000

In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when listeners implement those lessons. Tune in to hear about Eric’s unexpected meeting with a listener who went out and used the lessons he learned from Marketing School to build a lucrative affiliate marketing operation!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What Eric Learned From Meeting A Marketing School Fan Live.
[00:07] The story of the chance meeting between Eric and a Marketing School fan.
[00:52] Why engaging with Marketing School is all about implementing the lessons you learn.
[01:47] Neil’s thoughts on how affiliate marketers will be impacted by AI.
[03:33] Our hopes for how people will engage with, and utilize, this podcast.
[04:35] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Where Consumer Confidence Sits Right Now

Sun, 04 Jun 2023 11:00:00 -0000

In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Where Consumer Confidence Sits Right Now.
[00:30] Observations on current Gen Z spending habits.
[01:20] The demographic that has noticeably slowed down their spending since 2022.
[01:52] An overview of how companies are doing in the current economy.
[04:01] Insight into why many companies are taking on a defensive position.
[04:49] Why people tend to cut marketing first during a down economy.
[05:18] What rail traffic data can teach us about the state of the economy?
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

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Dentsu
Rail Traffic Data - Association of American Railroads

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How To Truly Scale AI In Your Organization

Sat, 03 Jun 2023 11:00:00 -0000

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to implement this rapidly changing technology.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How To Truly Scale AI In Your Organization.
[00:20] Unpacking the role of an AI operator.
[01:08] How Eric’s company has implemented an AI working group.
[02:11] Neil’s company and how he partners people up based on their capabilities.
[03:24] Why leadership needs to push these initiatives.
[04:07] Neil’s advice on when to implement AI.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Twitter @neilpatel
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92.7% of Facebook Posts Are Now Dominated By This Format

Fri, 02 Jun 2023 11:00:00 -0000

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The format dominates 92.7% of Facebook posts.
[00:06] Is Facebook making a comeback?
[00:15] How reels are reviving Facebook.
[00:33] The reach of Facebook reels compared to Instagram.
[00:59] Why reels are so popular?
[01:27] The timelessness of storytelling as a format.
[03:12] The doom-scrolling epidemic.
[03:42] Why you should focus on creating short-form content to post on ALL platforms.
[04:42] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture

Thu, 01 Jun 2023 13:00:00 -0000

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the bigger picture and look outside of the box. How can AI help you with business efficiency and process automation? Tune in to find out why you should be using AI to analyze data rather than create content.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How you should be thinking about AI.
[00:10] Why content creation isn’t the most efficient use of AI.
[01:46] Why human modification is essential for AI-generated content.
[02:22] The opportunity for AI to analyze analytics in real-time to help you make changes accordingly.
[04:51] Why you should use AI to analyze data rather than create content.
[06:06] The three forms of AI: artificial intelligence, automated intelligence, and augmented intelligence.
[06:52] Look outside of the box! How can AI help you with business efficiency and process automation?
[07:12] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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How We Optimize Our Travel For Maximum Output

Wed, 31 May 2023 13:00:00 -0000

In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to optimize travel for maximum output.
[00:19] Neil’s preferred approach to combat jetlag: stay in PST.
[01:30] Eric’s hacks for adjusting to a new time zone.
[02:36] Why you shouldn’t eat on the plane when changing time zones.
[02:45] How to ease the constriction of blood flow on long flights.
[03:24] Sleep optimization tools and tactics.
[03:51] Neil’s on-the-go workout hacks.
[04:13] Tips for traveling lightly.
[05:03] Airport time-saving tips for international travel.
[06:03] Try to fall asleep in the destination time zone!
[06:35] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Slip sleep mask
Timeshifter - The Jet Lag App

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My Favorite Marketing Hack When Speaking at Conferences

Tue, 30 May 2023 13:00:00 -0000

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences.
[00:12] Why speaking and in-person meetings are the most effective strategies.
[01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach.
[03:23] The lesson gleaned from the above approach: experiment!
[04:31] How and why Neil arranges for conference organizers to help him book meetings.
[06:26] The effectiveness of attending industry events.
[07:00] An example of what’s discussed in the in-person meetings and how they go down.
[08:48] Why we aim to be as helpful as possible, no matter the size of the business.
[09:23] The long-term approach of these in-person meetings at conferences.
[09:54] That’s it for today! Don’t forget to rate, review, and subscribe!

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How to Make Your Content Stand Out When Everyone is Using AI

Mon, 29 May 2023 13:00:00 -0000

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to make your content stand out when everyone is using AI.
[00:05] The increasing mass of content creation and the inundation of AI.
[00:56] What typically stands out on various platforms: data and stories.
[02:00] The efficacy of sharing personal experiences over data.
[04:25] How to stay relevant: refrain from regurgitating content.
[05:33] Creative ways to integrate influencers.
[06:34] Tucker Carlson’s success with his independent show on Twitter.
[07:16] That’s it for today! Don’t forget to rate, review, and subscribe!

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Midjourney
ChatGPT
Tucker Carlson on Twitter

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Google's AI marketing event, Bankrate's AI content results, Ad index falls for 10th straight month, Nvidia jumps 30%

Sun, 28 May 2023 12:57:59 -0000

In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more.

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How To Do Outbound at Scale Using AI

Sat, 27 May 2023 13:00:00 -0000

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to do outbound at scale using AI.
[00:07] What “outbound” means in a marketing context.
[00:21] The markets NP Digital targets using outbound.
[01:14] How AI can be used to customize insights for outbound.
[02:32] Why you should use AI to help you stand out now.
[02:52] An example of how AI can customize insights at scale.
[04:24] That’s it for today! Don’t forget to rate, review, and subscribe!

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Clay

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This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic

Fri, 26 May 2023 13:00:00 -0000

In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward's AI SEO case study and share our opinions on whether content writers will be replaced by this technology.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: byword.ai, the software creating AI-generated articles to drive real traffic.
[00:43] Why human modification of AI-generated content is essential for driving good traffic.
[02:00] The details of @jakezward's AI SEO case study.
[03:24] Our opinion on the efficacy of this strategy in the long term.
[04:48] Will AI replace content writers?
[06:03] The use cases for byword.ai.
[07:06] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Jake Ward on Twitter
See Jake’s tweet about his AI SEO case study

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100m Views and $900 Return

Thu, 25 May 2023 13:00:00 -0000

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The measly return for YouTube views.
[00:43] The content of the YouTube channel in question.
[01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions.
[01:56] How best to generate revenue from your content.
[03:45] @theisaacmed's marketing goal and “reasonable budget”.
[04:00] The monetization opportunity for niche content.
[04:54] Our takeaways from @theisaacmed 100m views to $900 conversion.
[05:13] Why long-form content is preferable for building long-term relationships.
[06:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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See Isaac’s tweet

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7 Marketing Tools for Q2 2023

Wed, 24 May 2023 13:00:00 -0000

In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, powerful, and easy-to-use online marketing tools that you have at your disposal. From simplifying your SEO content stack to optimizing your email marketing channels and creating beautiful creative elements using AI, these tools can do it all! Be sure to tune in to learn more about our favorites and how you can leverage them for maximum impact this quarter.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Tools for Q2 2023.
[00:09] How you can use Character.ai to create an AI assistant.
[01:06] Ways that Scalenut can help you generate a content marketing strategy.
[01:52] Google Bard features that can make a difference to your business.
[02:28] How Seventh Sense can help you maximize your email marketing revenue.
[02:50] Why the possibilities for generative AI are pretty much endless with StabilityAI.
[03:22] Using Midjourney or ImageBind to create beautiful, unique artwork.
[05:46] Tools that beehiiv offers that can help you grow your email list.
[06:29] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Character.ai
Scalenut
Google Bard
Seventh Sense
StabilityAI
Midjourney
ImageBind
OpenAI
beehiiv

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Why Newsletters Are Making a Comeback (and Why You Should Care)

Tue, 23 May 2023 13:00:00 -0000

In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care).
[00:10] Ways that email marketing has changed and evolved in recent years.
[00:50] How personalization can boost your open rates and click rates.
[01:46] Why newsletters are a great tool to help you take control of your marketing.
[03:14] How to find out where subscribers are coming from and segment lists automatically.
[04:02] Customized interactive email solutions that could see your conversion rates skyrocket.
[05:12] Recommended tools to power your newsletter.
[05:38] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Ep. 2460: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails
Accelerate 23
ConvertKit
beehiiv

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The Differences Between Mediocre and Standout Marketers

Mon, 22 May 2023 13:00:00 -0000

In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always invert.” That’s what we’ll be doing today as we highlight some of the key characteristics of mediocre marketers so that you can improve your strategy, not by trying to achieve excellence, but by avoiding mediocrity. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Differences Between Mediocre and Standout Marketers.
[00:31] Why this is a lesson in avoiding mediocrity, not achieving excellence.
[01:12] What mediocre marketers look like in the context of AI.
[01:59] Defining what it means to be an “ABC marketer.”
[02:19] The reactive nature of mediocre marketers.
[02:36] Why it’s important to read, study your competition, and analyze your data.
[03:25] Focusing on the short-term versus focusing on the long-term.
[04:57] The cons of relying on platforms rather than building your own audience.
[05:17] How you can benefit from embracing failure.
[05:49] Why standout marketers don’t believe that they know everything?
[06:35] The value of being proactive and iterating constantly.
[07:05] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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All I Want To Know Is Where I'm Going To Die So I'll Never Go There

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The Biggest Lesson Neil Learned From Sending Out 255 Million Emails

Sun, 21 May 2023 13:00:00 -0000

In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails.
[00:55] How Neil has had to change his strategy when it comes to email segmentation.
[01:47] The different areas of marketing that Neil’s subscribers might be interested in.
[02:05] Advice for creating smaller, more targeted groups.
[02:15] Ways that AI can help you craft customized emails.
[02:27] Differences in revenue that result from segmenting versus not segmenting.
[03:04] An example of a clever customized email solution that Neil learned about recently.
[03:43] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Google Bard
ChatGPT
Accelerate 23

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The Cookieless Future Is Here: Here's What to Do About It

Sat, 20 May 2023 13:00:00 -0000

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The cookieless future is here. Here's what to do about it.
[00:06] Why we think small businesses should do nothing.
[00:30] What large corporations should do; starting with working on their data analytics.
[00:56] First-party versus third-party data and how to have more control of your funnel.
[02:03] How a cookieless future can actually be an asset.
[02:17] Tips for making better-informed decisions using the data at your disposal.
[02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).
[03:52] Advice for reaching your customers in a cookieless future.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Fingerprint Pro
Google Analytics

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Where Twitter Is Going And Why You Should Care

Fri, 19 May 2023 13:00:00 -0000

In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new CEO, Linda Yaccarino, at the helm, how will things change? Tune in today to hear our take on where the social networking platform is headed!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Where Twitter Is Going and Why You Should Care.
[00:05] Updates regarding Twitter’s new CEO, if it will become X and more.
[01:04] Why we don’t believe that Twitter will become an “everything app.”
[01:42] Twitter is a place for media and sharing knowledge, not buying and selling crypto.
[02:55] Some of the experimental changes that Elon Musk plans to make.
[03:32] The need for constant iteration when building a product or service.
[03:59] Whether Twitter has gotten better or worse since Musk took over.
[04:37] How to build your audience independently and more using Twitter.
[05:41] That’s it for today! Don’t forget to rate, review, and subscribe!

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Twitter

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Microsoft Advertising Is Rolling Out Ads for Chat API

Thu, 18 May 2023 13:00:00 -0000

In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools like these will have on their business in the short run while underestimating what it is capable of in the long run, plus a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Microsoft Advertising is rolling out Ads for chat API.
[00:18] Examples of monetization models within chatbots.
[01:00] How you can view this new development as “AdSense for a chat."
[01:33] Why we don’t recommend monetizing through ads as a products-and-services business.
[01:45] Things to keep in mind when it comes to AI, search, and ads.
[02:30] The importance of learning how to adapt quickly.
[02:55] Why many people are using AI and chat tools in the wrong way?
[03:55] How to create a better user experience on your site.
[04:30] That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

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Microsoft Advertising
Intercom
Drift
Google AdSense

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Google Bard release, AI SEO, Tucker Carlson, Shelon Musk

Wed, 17 May 2023 13:00:00 -0000

In this episode, Neil and Eric talk about Google Bard, How AI developments will affect SEO and Marketing, Shelon Musk, and more.

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How Google Bard Can Actually Do Marketing For You

Tue, 16 May 2023 13:00:00 -0000

In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to improve your conversion rate or boost audience engagement. Today, you’ll find out how Google Bard provides contextual guidance based on your specific needs, what you can use it for, and how you can layer its functionality with your favorite marketing tools to receive even better insights. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Google Bard Can Actually Do Marketing For You.
[01:15] How Bard gives more than just generic advice.
[02:01] Benefits of using Google Bard versus ChatGPT.
[02:53] What you can use Bard for in your business.
[03:28] Tips for using Bard in conjunction with other marketing tools to get better insights.
[04:23] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Google Bard
ChatGPT
Ubersuggest
AnswerThePublic

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How Khan Academy's AI Shows How Businesses Will Level Up

Mon, 15 May 2023 13:00:00 -0000

In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform education for the better. Sal is the founder of Khan Academy, a free online non-profit educational platform that now offers students a personalized AI-powered tutor. Today, we take a look at how this technology in the form of coaching could increase productivity, make marketing more effective, and solve one of the biggest problems that business owners face, plus so much more. If you’re looking to level up your business, this is the episode for you!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Khan Academy's AI Shows How Businesses Will Level Up.
[00:07] A high-level overview of Khan Academy and how it uses AI for education.
[01:31] How AI coaching can solve one of the biggest problems business owners face.
[02:32] Whether or not AI coaching will increase productivity.
[04:15] Why you need to take the initiative to learn new skills and stay up to date.
[05:29] How Khan Academy will introduce new ways of teaching and learning.
[06:19] Ways that AI coaching models will make marketing more effective.
[07:07] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Khan Academy
Sal Khan TED Talk: ‘The Amazing AI Super Tutor for Students and Teachers’
ChatGPT
GPT-4

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What BuzzFeed and Vice's Declines Tells You About Media Businesses

Sun, 14 May 2023 13:00:00 -0000

In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses.
[00:55] Reasons that digital media companies are declining.
[01:53] Why do we recommend monetizing a product or service, not media?
[03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution.
[04:29] Ways to increase profit margins using equity.
[04:57] Why it’s the size of your market, not your audience, that matters.
[06:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Vice
BuzzFeed News

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How Inbound Marketing Is Rapidly Changing

Sat, 13 May 2023 13:00:00 -0000

In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing.
[00:05] Some perspective on the ways that inbound marketing is changing.
[01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive.
[02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar.
[03:02] The benefits of leveraging an omnichannel approach.
[03:27] Ways to get creative with your marketing strategy and use AI to increase ROI.
[04:25] Channels you can use to boost your organic reach.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
‘Inbound marketing just isn't working as well as it used to’

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How Podcasting Can Unlock Lucrative Monetization Models

Fri, 12 May 2023 13:00:00 -0000

In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.
[00:36] Ads as the most common podcast monetization model.
[00:56] Promoting your own products and services as another typical monetization model.
[01:32] Selling podcast subscriptions for premium content.
[01:42] Why most of your content should be given away for free.
[02:10] Monetizing through conferences.
[02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.
[03:30] The types of Total Addressable Markets (TAMs) you want to aim for.
[06:01] Short-term money versus long-term money.
[06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.
[07:55] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

DreamHost
Shopify
Athletic Grade
Tegus
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Twitter Doubles Down on Creators

Thu, 11 May 2023 13:00:00 -0000

In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Twitter Doubles Down on Creators.
[00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet.
[01:10] The experiments that they are conducting will determine the direction of Twitter.
[02:12] Elon’s attempts to make Twitter more of a community.
[03:12] How Twitter is becoming more like WeChat.
[03:57] Why Eric believes the discourse on Twitter is better than other platforms.
[05:03] The BBC interview with Elon Musk and why you should watch it.
[05:46] How Elon is taking criticism to try to improve the platform.
[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Elon Musk's BBC Interview
Don’t forget to help us grow by subscribing and liking on YouTube!

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How Grimes Is Shaping The Future of AI Generated Content

Wed, 10 May 2023 13:00:00 -0000

In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content
[00:06] Background about the AI-generated track that went viral on social media.
[00:47] The AI-generated track uses music from the artist Grimes.
[01:09] Pros and cons of doing this and thoughts on the quality.
[02:08] An example from Hollywood about how poor quality can affect your career.
[02:56] Winnie the Pooh as creative commons.
[03:33] Finding a meeting point in the middle.
[03:55] Speculation about what is likely to happen in this area going forward.
[04:16] How we’re likely to see the content game shift in the future as a result of this technology.
[04:39] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

"In Another Life (feat GrimesAI)"
Winnie the Pooh: Blood and Honey
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The Great Reset

Tue, 09 May 2023 13:00:00 -0000

In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the pandemic and did a lot of hiring. Now, regardless of whether we are doing well or poorly, we have to adjust our sizes to fit the market. Tuning in, you’ll hear about why we all have to be more scrappy and smart with our money, why we should adopt an immigrant mentality, and tips on how to thrive in these turbulent times.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What the Great Reset is and how you can apply this to your business.
[00:34] How companies expanded faster than expected in the pandemic and did a lot of hiring.
[00:50] What expanding companies didn’t foresee and the impact of rising interest rates.
[01:40] How companies are now adjusting their sizes to fit the market.
[02:45] Why we’re all resetting regardless of whether we’re doing well or poorly?
[03:45] Reseting discipline instead of catering to the masses.
[04:56] Why do we all have to be more scrappy and smart with our money?
[06:07] The need to adopt an immigrant mentality.
[06:45] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

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Did you enjoy this episode? If so, please leave a short review.

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Single Grain << Eric’s ad agency
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Twitter @neilpatel
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Is Education A Good Revenue Stream?

Mon, 08 May 2023 13:00:00 -0000

In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses, and webinars as a way to make money, but Neil and Eric have chosen to give this kind of material away with the aim of increasing their reach, and then they make money by selling their services. Tune in today to hear why service-based businesses are far more scalable and profitable in the long term than education-based businesses.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Is Education A Good Revenue Stream?
[00:07] Examples of the educational streams through which some marketers and entrepreneurs make money.
[00:41] Neil’s thoughts on educational revenue streams.
[01:02] What has recently happened to the stocks of educational companies (and why).
[01:35] The value in giving away educational material for free.
[02:18] Changes that Neil made to his business model to transition away from education as a revenue stream and the success that he achieved as a result.
[05:01] Lessons that can be learned from people like MrBeast and Logan Paul.
[05:19] Eric’s approach to monetizing his business.
[05:59] The scalability of service-based businesses.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Logan Paul
MrBeast
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Private Mastermind Lessons Eric Picked Up in Turkey

Sun, 07 May 2023 13:00:00 -0000

In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged from the big reset that the world is currently experiencing to the impact of AI to marketing funnels. Masterminds are valuable ways to share knowledge, network with inspirational people, and make lifelong friends, so if you get the chance to attend one, do it!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Lessons Eric Picked Up In Turkey
[00:30] The different masterminds that Eric runs and the value in attending them.
[01:39] An overview of the mastermind that Eric recently held in Turkey.
[02:27] Some of the people who attended Eric’s mastermind.
[03:01] The big rest that the world is currently going through.
[03:54] AI-related topics that arose during the mastermind.
[04:41] Why all marketing nerds should look at TotalAV’s funnel.
[05:52] Lifelong friends that you can make through masterminds.
[05:56] The importance of thinking about your business in the (very) long term.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leveling Up
Profitwell
Wordpress
TotalAV
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NP Digital << Neil’s ad agency
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What Eric Learned From His Failed Airbnb Interview

Sat, 06 May 2023 13:00:00 -0000

In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” And his interviewer disagreed with the answer he gave. Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: What Eric Learned From His Failed Airbnb Interview
[00:20] How Eric ended up interviewing with Airbnb.
[01:02] The grilling that Eric received from Alex Shultz in the second stage of his Airbnb interview.
[01:44] Eric’s answer to Alex’s question of, “What’s the most important thing you would do for the website right now?” and the answer that Alex Shultz was looking for.
[02:37] How Eric feels about not getting the job at Airbnb.
[02:55] Why Eric still feels good about the answer that he gave?
[03:07] What it takes to do SEO successfully.
[03:52] How Eric would have conducted the interview differently from the way Alex Shultz did.
[04:45] Neil’s thoughts on the importance of standing your ground.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Airbnb
Alex Shultz
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The Older Your Company The Better Your Marketing

Fri, 05 May 2023 13:00:00 -0000

In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Older Your Company The Better Your Marketing.
[00:23] Where the majority of enterprise and Fortune 1000 companies get their business from.
[00:52] Why your brand is such an important part of your marketing.
[01:24] The other elements of marketing that support your brand.
[02:03] Examples of how businesses build value over time.
[03:08] Why having a good product or service is essential.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Fortune 1000
Kissmetrics
Airbnb
Don’t forget to help us grow by subscribing and liking on YouTube!

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See omnystudio.com/listener for privacy information.

Insider Starts to Experiment with AI

Thu, 04 May 2023 13:00:00 -0000

In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some of the exciting potential we see for AI going forward. For all the latest on incorporating AI into your business and its many applications, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Insider Starts to Experiment with AI.
[00:24] An overview of Insider’s strategy to responsibly incorporate AI into its workflow.
[01:16] How utilizing AI can help you save on costs.
[03:15] Why Eric believes the way we do business is going to change fundamentally.
[04:59] The exciting potential around AI and data analytics.
[05:59] Using AI to get the best out of your content to grow your traffic.
[06:53] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Insider
Business Insider
Morning Brew
‘Insider's newsroom will start experimenting with AI’
Open AI
Mid Journey
Runway
Jason Calcanis on Twitter
Naval Ravikant
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See omnystudio.com/listener for privacy information.

The Pros and Cons of Polarizing Marketing

Wed, 03 May 2023 06:00:00 -0000

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.
[00:07] An overview of the concept of polarizing marketing.
[00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.
[00:44] Why do you need to decide what your goal is before you implement polarizing marketing?
[01:28] The spaces that benefit most from polarizing marketing.
[03:42] When to avoid polarizing content.
[04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness.
[05:11] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Budweiser
Dylan Mulvaney
Nike
Colin Kaepernick
Burger King
The Moldy Whopper Campaign
McDonald's
Pepsi
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Take Every Press Appearance?

Tue, 02 May 2023 13:00:00 -0000

In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Whether or not you should take every single press appearance.
[00:05] Various forms of press appearances.
[00:14] Why we no longer take every press appearance we’re offered.
[00:54] Qualifying questions to ask prior to accepting a press appearance offers.
[02:36] Why it’s important to have criteria for selecting press appearances.
[03:20] Why it’s often better to say, “No”.
[03:53] Where to direct your focus, instead.
[04:32] A story from Amazon to demonstrate the fruits of focus.
[05:43] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

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Did you enjoy this episode? If so, please leave a short review.

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Single Grain << Eric’s ad agency
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Twitter @neilpatel
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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Reaction to LinkedIn's Latest Features

Mon, 01 May 2023 13:00:00 -0000

In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how LinkedIn’s collaborative articles work, why they’re worth exploring, and why LinkedIn is making all these changes to begin with. Today you’ll find out how best to leverage LinkedIn’s new features for your business.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Our thoughts on LinkedIn’s new features.
[00:11] LinkedIn’s latest feature explained; what this means for the recruitment process.
[01:12] How LinkedIn’s collaborative articles work.
[01:47] The benefit of Instagram’s reel collaboration feature.
[02:33] A list of LinkedIn’s new features.
[03:19] Why these new features are being introduced?
[03:30] How best to leverage LinkedIn’s new features.
[04:15] We challenge you to post to LinkedIn daily for 30 days.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How AutoGPTs Will Change Business & Marketing

Sun, 30 Apr 2023 13:00:00 -0000

In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function optimally, thus saving time and increasing efficiency. Today, we share some examples of AutoGPTs and their capabilities and explain how they can be used to aid those in marketing roles. Tune in to hear how AutoGPTs are rapidly changing the business landscape and how they’re predicted to be regulated, going forward.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How AutoGPTs are going to change business and marketing forever.
[00:05] A recap of the previous episode.
[00:13] What ChatGPT is and the humanitarian assistance required for it to function optimally.
[00:50] What AutoGPTs are; how they differ from ChatGPT.
[01:12] How AutoGPTs increase efficiency.
[01:53] Examples of AutoGPTs and their capabilities.
[03:27] The risk of bad actors in the AI space.
[03:33] How business and marketing are going to change.
[04:37] How AutoGPTs can aid marketing professionals.
[04:51] The potential regulation of AI and AutoGPTs.
[06:26] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
ChaosGPT
Sam Altman’s blog
Sam Altman on Twitter
Axios scoop: ‘Schumer lays groundwork for Congress to regulate AI’

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Project Magi: Google's Making Big Changes to Search

Sat, 29 Apr 2023 13:00:00 -0000

In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search.
[00:14] Why Google is making changes to its search engine.
[00:56] What Google’s short-term solution, Project Magi, is all about.
[01:54] The implications of Project Magi for paid ads and SEO.
[02:00] How it’s going to impact jobs across the board.
[03:17] The increasing rate of innovation in the AI world.
[04:05] The pros and cons of Project Magi, from a marketing perspective.
[05:30] Key takeaways regarding the new search paradigm.
[06:16] Who will have the advantage, going forward?
[06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs.
[08:01] The ‘adapt or die’ reality we’re living in.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
All-In Podcast
Midjourney
Stable Diffusion
Runway
Read Jason Calacanis’ tweet about the impact of AI.
Jason Calacanis on Twitter

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What You Can Learn From The Best Newsletter Businesses

Fri, 28 Apr 2023 13:00:00 -0000

In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, you’ll find out here. We share our thoughts on what lends to a successful newsletter business and why we believe The Agora to be the best there is. Tune in for insight into their competitive greatness and discover the benefit of owning your own monetization vehicles.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: What you can learn from the best newsletter businesses.
[00:25] Examples of good newsletter businesses.
[00:50] Why we consider The Agora to be the best newsletter business out there.
[02:42] What lends to a successful newsletter business?
[04:21] The biggest marketing lessons we learned from the newsletter business.
[05:47] What a tripwire is and how it works.
[06:10] The Agora’s competitive greatness.
[07:38] A story demonstrating the benefit of owning your own monetization vehicles.
[08:00] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Morning Brew
Milk Road
Axios
eMarketer
The Agora
The Hustle
ClickFunnels

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Build an Organization of Top-Performing Marketers

Thu, 27 Apr 2023 13:00:00 -0000

In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: How to build an organization of top marketing performers.
[00:26] What it means to be a top marketing performer.
[01:07] An example of top performance in action.
[01:31] Quality score versus revenue.
[02:26] Three principal qualities of a top-performing marketer.
[03:50] Steps to building an organization of top-performing marketers.
[06:41] The challenge of retaining high performers.
[06:59] A brief summary of how to build an organization of top-performing marketers.
[07:36] The importance of checking in regularly with the high performers on your team.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

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Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Jack in the Box & Mint Mobile Shake Things Up

Wed, 26 Apr 2023 13:00:00 -0000

In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Mint Mobile and Jack in the Box collab.
[00:27] Details of the unexpected collab.
[01:26] The scale of Jack in the Box in the US.
[02:55] Why the collab is a smart move for Mint Mobile.
[03:36] Marketing goals outside of revenue.
[04:18] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Mint Mobile
Jack in the Box

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Does Ad Quality Score Still Matter in 2023?

Tue, 25 Apr 2023 13:00:00 -0000

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023?
[00:25] A rundown of what your ad quality score is and the factors that contribute to it.
[00:51] The benefits of having a higher ad quality score.
[01:12] The biggest mistakes people make when it comes to improving their ad quality score.
[03:00] Advice on how to improve and optimize your ad quality score.
[05:25] Why marketing is about driving revenue and bringing people to the point of sale.
[05:57] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Google Analytics
Facebook Ads
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Biz Lessons Behind Instagram Making $660M on Blue Checkmarks

Mon, 24 Apr 2023 13:00:00 -0000

In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks.
[00:34] A rundown of the Instagram blue checkmark news story.
[01:14] The differences between Instagram and Twitter.
[02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility.
[03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook.
[04:07] The business lessons we can all learn from this development at Instagram.
[05:27] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Instagram
Twitter
WhatsApp
Facebook
Meta
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Practical ChatGPT Use Cases for Businesses

Sun, 23 Apr 2023 13:00:00 -0000

In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are still discovering. Tuning in you’ll hear an overview of ChatGPT’s best functions and how you can combine ChatGPT with other AI tools to accomplish even more. Find out how to use ChatGPT to analyze content, draw up legal documents, and increase your retention rates — all while saving yourself time and money in the process!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Practical ChatGPT Use Cases for Businesses.
[00:33] What ChatGPT can teach you about trending headlines.
[01:29] Use ChatGPT to write contracts, draw up legal documents, and summarize content.
[04:08] The cost savings of using ChatGPT as a translation tool.
[04:56] Find out how personalized notes can help you increase your retention rates and which tools to use.
[05:38] Recommendations on which AI tools to use for podcasting.
[06:18] Using AI tools to get more out of your client calls.
[07:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ChatGPT
Stacked Marketer
Search Engine Land
Audience.co
Zapier
Riverside.fm
Gong
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Use Meme Marketing to Grow Faster

Sat, 22 Apr 2023 13:00:00 -0000

In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience quickly — just be sure to keep it relevant to your industry. After all, you don’t want to run the risk of attracting too many followers that aren’t interested in engaging with your normal content. Today’s conversation takes a look at some of the most successful meme marketers, their strategies, and what most people are doing wrong. Tune in to learn how to integrate meme marketing, leverage pop culture, and expand your reach!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Use Meme Marketing to Grow Faster.
[00:25] An overview of meme marketing and how it works.
[01:53] How the LinkedIn page, Marketing Millennials, leveraged meme marketing to build an entire business.
[03:27] The key to growing faster using memes — and what most people do wrong.
[04:41] Why Elon Musk calls himself a meme dealer.
[05:54] The importance of keeping memes relevant to your industry.
[06:28] How to find the best memes to increase your reach.
[07:05] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The Marketing Millennials on LinkedIn
The Marketing Millennials
Elon Musk on Twitter
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Twitter’s Algo Has Been Open Sourced

Fri, 21 Apr 2023 13:00:00 -0000

In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelations mean from a marketing standpoint. Tune in for insight into how Twitter works and find out why we champion transparency.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Twitter’s algorithm has been open-sourced and the marketing implications.
[00:32] The pros and cons of releasing source code.
[02:33] What has been revealed about Twitter’s algorithm and what this means from a marketing perspective?
[05:45] The rate at which a tweet’s relevancy decreases over time.
[05:59] The value of transparency.
[06:11] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Lessons Learned From A Private YouTube Creator's Event

Thu, 20 Apr 2023 13:00:00 -0000

In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event before delving into the specifics of spectacle content versus relationship-building content, the value of creator communities, and more. Tune in to find out why it’s often a good idea for creators to pair up with operators, why it’s important to find the funnel that works for you, and how to overcome the hamster wheel dilemma!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Lessons learned from a private YouTuber creator’s event.
[00:48] A recap of the event.
[01:57] Spectacle content versus relationship-building content.
[03:49] The value of creator communities.
[04:21] The business knowledge so many creators are lacking.
[05:10] Why it’s important to find the funnel that works for you.
[06:12] The hamster wheel problem and how to overcome it.
[06:45] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Kong Pham on YouTube
Kong Pham on LinkedIn
Jumpcut
Blu Yam
MrBeast on YouTube

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Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Deal With Creator's Block

Wed, 19 Apr 2023 13:00:00 -0000

In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposal! Today, we share some idea-generation strategies from team incentives to analyzing your analytics. Tune in to find out how to get the most out of ChatGPT and how talking to other creators can unlock your creativity.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to overcome creator’s block.
[00:44] Tips for stimulating ideas.
[01:45] How to inspire your team to be creative.
[02:30] The way Hypefury aids the generation of ideas.
[03:09] How to get the most out of ChatGPT.
[04:06] The value of talking to other creators.
[05:10] Why you should look at your analytics.
[05:31] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
[05:36] Sign up for our Founders Mastermind, occurring 3-9 August.

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for our Founders Mastermind.
Check out Hypefury.
ChatGPT

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Short Vs Long-Form Podcast Episodes: Which Performs Better

Tue, 18 Apr 2023 13:00:00 -0000

In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?
[00:38] Why we started doing short-form podcast episodes back in 2016.
[01:08] How our new long-form episodes are performing versus the short ones.
[02:01] A breakdown of Apple data on our long and short-form podcast content.
[04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.
[07:07] What we hope to see from our long-form episodes in the future.
[08:16] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Apple: Measure podcast analytics & stats
Chartable
Megaphone
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

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Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.