Timecoded Guide: 

• [00:00] Podcast begins 

• [01:08] 192 days stuck in a B2B sales cycle 

• [08:00] Why B2B attribution isn’t a hoax  

• [15:52] Ungating products & implementing freemium levels 

• [20:39] Owning your own data instead of using Facebook & Google

• [22:15] Connecting B2B marketing activities to revenue with Dreamdata 

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Keep up with Steffen Hedebrandt on LinkedIn and Twitter 

Learn more about Dreamdata on LinkedIn and the Dreamdata website 

Visit B2B Growth Hacks on our website and remember to subscribe to our newsletter. 

Produced by Speakerbox Media 

“Oftentimes dental hygienists feel underappreciated. To have an organization that is advocating for them, showing them appreciation, that goes a very long way.”  

In this podcast, Trey covers:  

[00:00] Understanding the unique struggles dentists are facing 

 [06:20] Managing a dual-sided platform with Cloud Dentistry 

 [19:50] Dividing efforts between tech and marketing when launching  

 [21:19] Making a profit with a subscription-based app 

[27:00] Empowering dental professionals and creating community

Links:  

Connect with Trey Tepichin on LinkedIn or through his email trey@clouddentistry.com  

Learn more about Cloud Dentistry on their website 

 Additional resources mentioned in this podcast: Cloud Dentistry, Physics of the Impossible by Michio Kaku, Launch by Jeff Walters 

 Visit B2B Growth Hacks on our website and remember to subscribe to our newsletter. 

 Produced by Speakerbox Media 

In this podcast, Terri covers:  

• [1:52] Terri witnessed firsthand the transition from traditional to digital marketing
• [8:36] How to build credibility and authority with Google and your customers through SEO
• [25:38] Red and green flags of finding the right agency for B2B marketing
• [36:47] The key to seeing results with SEO on your website

Produced by Speakerbox Media 

In this podcast, Hami covers:  

• [00:00-5:14] Intro and Hami’s childhood experiences as an Asian-American. 
• [5:15] Balancing both personal and professional life
• [8:42] Challenges in modern business, remote work, and growing a team
• [11:21] Navigating creativity, community, and collaboration
• [22:38] What gets Hami up in the morning? 

In this podcast, Javier covers:  

• [2:22] Javier’s education and early career 

• [4:14] Mexico as a hub for technology 

• [5:22] What is Blue People? 

• [17:06] Expanding to an international company 

• [20:50] Networking in Houston 

In this episode, Madison covers: 

• [02:43] Pivoting throughout the COVID-19 pandemic to create Clutch and provide a service to college students searching for professional marketing opportunities 
• [09:03] Utilizing design methodology and user feedback to iterate on Clutch’s services and create a business that fully understands and engages the end user at all times 
• [14:04] Creating a strong team of employees for Clutch that are creative, engaged, and loyal to the company thanks to ethical business practices, consideration for employees, and emotional intelligence from top-to-bottom of the organization  
• [21:57] Breaking through her personal fear of public speaking to become a vision-driven CEO ready to pitch Clutch to anyone at any time, no matter how public or large the platform is 
• [31:32] Going beyond the limits of feeling underrepresented and overlooked through an abundance mindset and a focus on the bigger picture of the value of Clutch’s service and Madison and Simone’s vision for Clutch 

In this podcast, Charles covers: 

• Growing a wide variety of companies and businesses 
• Working with clients that want faster, predictable, and easier profits  
• Re-evaluating business processes during the pandemic  
• Preventing dependence within your company and staff  

• Conveying the value of your business and product through positioning  

In this episode, Catherine covers:

• Focusing on sales training within businesses
• Launching her new book and what that has looked like for her
• Covering and researching the negative connotations around sales
• Taking your strategies to the next level with a need/want hierarchy
• Understanding large concepts within her book and within the realm of sales training

• Getting his start in geological and petrophysical engineering 
• Finding the right time to buy Skyline and manage a growing business 
• Starting a business vs running a business to be profitable 
• Building trust to create a safer, better environment for employees and businesses 

• Coping with massive revenue drops during COVID-19  

• Business communities vs startup communities 
• Fostering and supporting risk and failure on a culture-wide scale 
• Creating an accessible community by tearing down barriers and silos 
• Keeping up with change in a startup vs a company 
• Prioritizing marketing the right way in a startup environment  

In this podcast, David covers:  

• Wandering and stumbling before finding success 
• Taking the time to let your ideas resonate  
• Finding the grit to innovate and change  
• Inspiring your team to work together, even remotely 
• Making the uncomfortable calls and knowing when to keep at it 

In this podcast, Jennifer covers: 

• Clarifying brands and connecting with people  
• Tapping into the hidden power of a strong referral  

• Listening and personalizing your relationships with your referral network  
• Sharing value and building organic relationships  
• Utilizing tools for every budget and referral goal 

In this podcast, Christie covers:

• Managing and adapting to a growth mindset
• Creating community within organizations
• Innovating with a human-centered approach
• Capturing customers in the moment
• Finding resilience in a startup environment 

In this podcast, Dan and Allan cover: 

• Studying the craft of negotiation and learning by doing 
• Listening as a company effort in negotiating 
• Acquiring clients through effective conversation and negotiation 
• Embracing the answers your clients have, both “yes” and “no”
• Doing your research on client longevity and why clients leave 

In this episode, we cover: 

• Focusing on effective and usable technology adoption  

• Avoiding losing the human piece in consulting  

• Building long term trust with clients and customers 

• Adapting to specific management styles to serve impactfully 

• Walking clients through information with eye contact and face-to-face interactions 

In this podcast, Sam covers:  

• Building a website that’s resilient and relevant  

• Solving the problems your customer has  

• Keeping calls to action clear and concise  

• Unpacking current design trends  

• Doing your research on marketing  

In this podcast, Holly covers:

• Explaining her origins and how she started Emergence Institute

• Healing from trauma and finding what she’s meant to do

• Identifying barriers to resilience and seeing “the other side”

• Aligning yourself, your work, and your business with your purpose

• Learning how to be human and how to change the world

In this episode, we cover: 

• Feeling compelled by entrepreneurs as a corporate lawyer 

• Understanding the difference between a “sexy” strategy and an effective strategy 

• Inviting people to tell their stories and engaging with them personally 

• Learning to be a better coach through vulnerability  

• Building a world-class, complex team of support for his clients 

In this episode, we cover:

• Working for Nike and Toyota and learning along the way 

• Knowing who to market for at the moment  

• Controlling growth and keeping up with feedback  

• Giving back and developing good relationships  

• Finding the future of marketing and discovering NFTs

In this episode, we cover:

• Forming 5+8 with his business partner, Jeff Long 

• Seeing how his business has grown in 8 years

• Understanding the ins and outs of a client’s company 

• Noticing the link between technology and rebranding 

• Finding the voice of a company 

In this episode, we cover:

• Understanding the goals of a midsize company in comparison to a larger corporation
• Finding solutions within the data we analyze
• Shrinking attention spans and restlessness of consumers
• Creating a positive environment for employees and customers
• Uncovering which technology fits with which company

In this episode, we cover:

• Uncovering purpose and meaning behind Navstella
• Learning the difference between customer service and customer experience
• Training both employees and customers
• Creating a company that centers on people helping people
• Understanding how marketing differs from traditional advertising

Rachel’s Growth Hacks: 

Build a deep network: 

What’s stopping you from putting yourself out there? For Rachel, uncertainty and fear were major barriers she had to overcome in her time as a student in order to truly find herself and her community. Through getting close with college professors and becoming involved in opportunities on campus, Rachel’s uncertainty became a confident passion that led her to making strong connections that have undoubtedly elevated her career.  

“I’d say the first step is just getting over yourself and getting out of your own way.” 

Get involved in your passion: 

Rachel found herself changing majors more than once before she was able to discover that marketing was the right path for her. Still, to make sure she was finally on the right path, Rachel took the chance with not one, but two internships in college to pave the way for her future marketing success. With experience and passion under her belt, Rachel graduated knowing exactly what she wanted to do, despite her initial academic uncertainty.  

“If you’re not happy, then it doesn’t matter if you’re comfortable.” 

Find yourself a mentor: 

Easier said than done, but finding a mentor is one of Rachel’s strongest recommendations for young professionals looking for a leg up in their industry. Through reaching out to those around you and striving towards showing value to every individual you meet, you can find a mentorship that challenges you, pushes you forwards, and gives you the confidence to find your direction in life.  

“If you have goals and a direction for your life and where you see it going, it’s very rare that you’ll get there on your own.” 

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You can connect with Rachel Bonnett on Twitter and LinkedIn.  

You can find out more about KP Engineering on their website.  

David’s Growth Hacks:

Dive in confidently:

With very little business knowledge and experience, David was able to found SVP Meds and transform it into the incredibly successful veterinary compounding pharmacy that it is today through having confidence to take the risk and to ask for help. Finding the right partners to open your business with can be a daunting task, but David’s passion and forward thinking drove him to success and powered him through the toughest times. 

“I think that’s been SVP’s motto, to just keep moving forward.”

Embrace the technology: 

Pharmacy technology and marketing technology looked a lot different than it does today when SVP first opened their doors, but this didn’t stop David from using the technology around him to his full advantage. From utilizing fax marketing to coding his own website, David was determined to give SVP the cutting edge it needed in technology advancements. 

“If I didn’t know how to do it, I looked towards technology to learn how to fix that.”

Learn and apply at every stage: 

There’s ups and downs in every business, and David is more than willing to admit his fair share of business mistakes. However, what sets David apart from a lot of his fellow entrepreneur is his constant focus on applying exactly what he’s learned from each mistake in real time, turning failures into victories with direct action. 

“Make a mistake, fall down, learn from that, and apply.”

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You can connect with David Martinez through Twitter. 

You can find out more about SVP Meds on their website. 

You can keep up with B2B Growth Hacks through [insert links]

Josh’s Growth Hacks: 

Chase the vision:

From the very start of Josh’s career, he’s felt the drive to help businesses thrive from a marketing and sales standpoint. Starting in the traditional world of advertising, Josh discovered relatively quickly that his clients were seeking to innovate themselves online with newer advertising techniques. Understanding that this need was something he could expand upon and capitalize with, Josh sought knowledge and assistance from digital industry experts to eventually develop his company, Regex SEO.

“I was out to find the best people at exactly what they love to do.”

Raise the bar:

When we talk about entrepreneuring a new business, it’s easy to want to take the reins and do it all on your own. Thankfully, Josh saw that it would be in his best interest to immerse himself in expertise and to take the steps towards learning every aspect of digital marketing and developing strong working relationships with experts in branding, optimization, SEO, and UX.

“It’s about giving them exactly what they’re looking for as soon as they want it.”

Always keep optimization in mind:

A website that doesn’t work at peak optimization can hurt you in more ways than one. From hurting your search rankings to reducing website traffic, it’s worth the investment to spend some serious time on the ins and outs of user experience on your brand’s website. With experts that break down every aspect from keywords to heat mapping, Regex SEO helps their clients make a huge difference in their online engagement through keeping an eye on optimizing, 

“If you’re investing into growing your business at all, all of this stuff funnels down into your website.”

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You can connect with Josh Engalla through Twitter and LinkedIn.  

You can find out more about Regex SEO on their website. 

Joy’s Growth Hacks:

Set up systems to run your business:

As part of her role at Joy Consulting, Joy provides marketing consultations to businesses and clients of all sizes. Her best advice that she gives to her clients is to set systems in place to make sure that their business runs smoothly without wasting time. Through utilizing different applications and taking advantage of the resources around you, you can save money and grow your business by working smarter, not harder.

"If you don’t have systems in place, you’re actually losing money.” 

Understand when you need help:

A major growth barrier for a lot of small business owners is not knowing when they need to seek out and hire additional help. Most people struggle to leave behind the mindset that they have to do everything themselves. Independent contractors, part-time employees, and automated applications all exist to help business owners with basic tasks that need to be taken care of. If you’re too focused on doing every single task by yourself, you won’t be able to focus on growth. 

“When running a business, you have to get out of the mentality of self-employed and act like a business owner or entrepreneur.”

“Do, Dump, and Delegate”:

One way to quickly set systems in place is through the method of “Do, Dump, and Delegate”. Do: Make a list of what you actually have to do in order to understand what you need. Dump: Consider dumping the tasks that you don’t want to do or don’t have the time to do. Delegate: hire additional help to pick up the tasks you dumped to set solid systems in place. 

“You have to be honest with your strengths and weaknesses because that will help you make up those deficiencies with hiring people.”

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You can connect with Joy Hutton and all her business ventures through her linktree.

You can find out more about Joy of Consulting on their website.

You can discover more about On The Go Glam on their website.