AdTech Therapy™ https://podcasters.spotify.com/pod/show/scott-messer en The AdTech Therapists: Jana Meron and Scott Messer The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now! Interested in sponsoring the show? Contact Marketecture Media. https://megaphone.imgix.net/podcasts/99adfb10-4b05-11f1-b30c-d3b20ec09253/image/051cdf0886fb827d578658870af38768.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress AdTech Therapy™ https://podcasters.spotify.com/pod/show/scott-messer no episodic The AdTech Therapists: Jana Meron and Scott Messer The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now! Interested in sponsoring the show? Contact Marketecture Media. The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!

Interested in sponsoring the show? Contact Marketecture Media.



]]> The AdTech Therapists: Jana Meron and Scott Messer scott@messer-media.com What Makes a Deal Private? Scott and Jana on PMPs and what "private" actually means (hint: just not open). Marketplace deals versus one-to-one publisher deals, why almost every bid request now carries a deal ID, what a big CPG buyer says custom deals actually get them, and why the PMP sales team may be due for a comeback. Tue, 08 Sep 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on PMPs and what "private" actually means (hint: just not open). Marketplace deals versus one-to-one publisher deals, why almost every bid request now carries a deal ID, what a big CPG buyer says custom deals actually get them, and why the PMP sales team may be due for a comeback. Scott and Jana on PMPs and what "private" actually means (hint: just not open). Marketplace deals versus one-to-one publisher deals, why almost every bid request now carries a deal ID, what a big CPG buyer says custom deals actually get them, and why the PMP sales team may be due for a comeback.

]]> 1366 no Demand Reroutes, It Doesn't Multiply Our second guest takes the couch. Emry Downinghall of Unwind Media joins Scott and Jana on resellers versus direct paths. How to measure what a partner actually adds, why "unique demand" is usually repackaged demand, what a cheap reach label from Jounce really means, and the rule that settles it: demand reroutes, it doesn't multiply. Tue, 01 Sep 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Our second guest takes the couch. Emry Downinghall of Unwind Media joins Scott and Jana on resellers versus direct paths. How to measure what a partner actually adds, why "unique demand" is usually repackaged demand, what a cheap reach label from Jounce really means, and the rule that settles it: demand reroutes, it doesn't multiply. Our second guest takes the couch. Emry Downinghall of Unwind Media joins Scott and Jana on resellers versus direct paths. How to measure what a partner actually adds, why "unique demand" is usually repackaged demand, what a cheap reach label from Jounce really means, and the rule that settles it: demand reroutes, it doesn't multiply.

]]> 2073 no Sell-Side Decisioning: Whose side Is It On? Scott and Jana on sell-side decisioning. Magnite and PubMatic both told Wall Street they want to own the decision layer, and they're building it on publisher data. Why that's worse than disintermediation, what's still defensible, and why nothing counts until someone sells a Super Bowl ad agentically. Tue, 25 Aug 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on sell-side decisioning. Magnite and PubMatic both told Wall Street they want to own the decision layer, and they're building it on publisher data. Why that's worse than disintermediation, what's still defensible, and why nothing counts until someone sells a Super Bowl ad agentically. Scott and Jana on sell-side decisioning. Magnite and PubMatic both told Wall Street they want to own the decision layer, and they're building it on publisher data. Why that's worse than disintermediation, what's still defensible, and why nothing counts until someone sells a Super Bowl ad agentically.

]]> 1481 no If You Need to Ask, You Probably Don't Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to ask, you probably don't), and the real difference between a DMP and a CDP. Plus: zero-party data is still not a thing. Tue, 18 Aug 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to ask, you probably don't), and the real difference between a DMP and a CDP. Plus: zero-party data is still not a thing. Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to ask, you probably don't), and the real difference between a DMP and a CDP. Plus: zero-party data is still not a thing.

]]> 1348 no Buyer Direct and the Return of the Waterfall A bonus session on Buyer Direct. Agents book reservations, network tags pile up, and the waterfall is back after fourteen years. Plus why quality supply gets locked up first, and why that could hand publishers their power back. Sun, 16 Aug 2026 05:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer A bonus session on Buyer Direct. Agents book reservations, network tags pile up, and the waterfall is back after fourteen years. Plus why quality supply gets locked up first, and why that could hand publishers their power back. A bonus session on Buyer Direct. Agents book reservations, network tags pile up, and the waterfall is back after fourteen years. Plus why quality supply gets locked up first, and why that could hand publishers their power back.

]]> 1052 no Beware the Kool-Aid Scott and Jana on Google's Buyer Direct. What it actually is and why it isn't programmatic guaranteed, whether extra agency demand is worth the disintermediation, and the real question: not whether Google kills the SSP, but whether it kills RTB. Beware the Kool-Aid. Tue, 11 Aug 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on Google's Buyer Direct. What it actually is and why it isn't programmatic guaranteed, whether extra agency demand is worth the disintermediation, and the real question: not whether Google kills the SSP, but whether it kills RTB. Beware the Kool-Aid. Scott and Jana on Google's Buyer Direct. What it actually is and why it isn't programmatic guaranteed, whether extra agency demand is worth the disintermediation, and the real question: not whether Google kills the SSP, but whether it kills RTB. Beware the Kool-Aid.

]]> 1419 no Why We Can't Have Nice Things Our first guest takes the couch. Publisher advocate Lila Hunt joins Scott and Jana on why we can't have nice things. Being relentlessly correct, the double standard that expects publishers to be perfect on half the data, and what the MRC's auction standards mean for publishers. Tue, 04 Aug 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Our first guest takes the couch. Publisher advocate Lila Hunt joins Scott and Jana on why we can't have nice things. Being relentlessly correct, the double standard that expects publishers to be perfect on half the data, and what the MRC's auction standards mean for publishers. Our first guest takes the couch. Publisher advocate Lila Hunt joins Scott and Jana on why we can't have nice things. Being relentlessly correct, the double standard that expects publishers to be perfect on half the data, and what the MRC's auction standards mean for publishers.

]]> 1786 no Why Things Move Slowly Scott and Jana on why things move slowly in ad tech — telling the difference between butter and molasses, developers who hate ads and fight you at every turn, a biz dev deal signed behind the whole org's back, and why your contract is really stuck in legal (hint: it's usually not legal). Tue, 28 Jul 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on why things move slowly in ad tech — telling the difference between butter and molasses, developers who hate ads and fight you at every turn, a biz dev deal signed behind the whole org's back, and why your contract is really stuck in legal (hint: it's usually not legal). Scott and Jana on why things move slowly in ad tech — telling the difference between butter and molasses, developers who hate ads and fight you at every turn, a biz dev deal signed behind the whole org's back, and why your contract is really stuck in legal (hint: it's usually not legal).

]]> 1526 no Stay Up Late and Make it to Breakfast Scott and Jana on making conferences actually count. How to pitch the trip to your boss, why skipping the content kills your credibility, what to do when they suspect a boondoggle, and the rule that never fails: stay up as late as you can and always make it to breakfast. Tue, 21 Jul 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on making conferences actually count. How to pitch the trip to your boss, why skipping the content kills your credibility, what to do when they suspect a boondoggle, and the rule that never fails: stay up as late as you can and always make it to breakfast. Scott and Jana on making conferences actually count. How to pitch the trip to your boss, why skipping the content kills your credibility, what to do when they suspect a boondoggle, and the rule that never fails: stay up as late as you can and always make it to breakfast.

]]> 1264 no Where the Puck Are We Going? Scott and Jana on the agentic future. How to skate to where the puck is going, which pitches are products versus decks, and what agentic does to publisher margins. Plus our first listener question, from Kiri Masters. Tue, 14 Jul 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on the agentic future. How to skate to where the puck is going, which pitches are products versus decks, and what agentic does to publisher margins. Plus our first listener question, from Kiri Masters. Scott and Jana on the agentic future. How to skate to where the puck is going, which pitches are products versus decks, and what agentic does to publisher margins. Plus our first listener question, from Kiri Masters.

]]> 1341 no Chasing the Wrong Ghost Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRamp after the Publicis deal. Tue, 07 Jul 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRamp after the Publicis deal. Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRamp after the Publicis deal.

]]> 1302 no Cheap is Expensive Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive Tue, 30 Jun 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive

]]> 1395 no Advocate or Evaporate Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three patients stuck on the career ladder Tue, 23 Jun 2026 04:00:00 -0000 full 2 The AdTech Therapists: Jana Meron and Scott Messer Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three patients stuck on the career ladder Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three patients stuck on the career ladder

]]> 1510 no Running into Walls Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops teams, and how to get budget without looking like an emergency. Tue, 16 Jun 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops teams, and how to get budget without looking like an emergency. Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops
teams, and how to get budget without looking like an emergency.

]]> 1320 no One Question, Three Answers Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong. Tue, 09 Jun 2026 04:00:00 -0000 full 2 The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong. Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong.

]]> 988 no Comfortable Being Uncomfortable The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job. Tue, 02 Jun 2026 04:00:00 -0000 full 1 The AdTech Therapists: Jana Meron and Scott Messer The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job. The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job.

]]> 944 no AdTech Therapy™ Teaser Intro https://podcasters.spotify.com/pod/show/scott-messer/episodes/AdTech-Therapy-Teaser-Intro-e3hgpg4 We're just getting warmed up here. Get ready for you first session. Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal. Mon, 06 Apr 2026 16:24:25 -0000 trailer The AdTech Therapists: Jana Meron and Scott Messer <p>We&#39;re just getting warmed up here. Get ready for you first session. </p><p>Visit us at <a href="www.adtechtherapy.com" target="_blank" rel="ugc noopener noreferrer">https://www.adtechtherapy.com/patient-portal</a> to submit your questions into the Patient Portal.</p> We're just getting warmed up here. Get ready for you first session. Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal. We're just getting warmed up here. Get ready for you first session.

Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal.

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