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    <title>AdTech Therapy™</title>
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    <copyright>The AdTech Therapists: Jana Meron and Scott Messer</copyright>
    <description>The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. 

Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!</description>
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      <title>AdTech Therapy™</title>
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    <itunes:author>The AdTech Therapists: Jana Meron and Scott Messer</itunes:author>
    <itunes:summary>The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. 

Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!</itunes:summary>
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      <![CDATA[The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. 

Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!]]>
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      <title>Comfortable Being Uncomfortable</title>
      <description>The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job.</description>
      <pubDate>Tue, 02 Jun 2026 04:00:00 -0000</pubDate>
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      <itunes:summary>The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job.</itunes:summary>
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      <title>AdTech Therapy™ Teaser Intro</title>
      <link>https://podcasters.spotify.com/pod/show/scott-messer/episodes/AdTech-Therapy-Teaser-Intro-e3hgpg4</link>
      <description>We're just getting warmed up here. Get ready for you first session. 
Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal.</description>
      <pubDate>Mon, 06 Apr 2026 16:24:25 -0000</pubDate>
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      <itunes:author>The AdTech Therapists: Jana Meron and Scott Messer</itunes:author>
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      <itunes:subtitle>&lt;p&gt;We&amp;#39;re just getting warmed up here. Get ready for you first session. &lt;/p&gt;&lt;p&gt;Visit us at &lt;a href="www.adtechtherapy.com" target="_blank" rel="ugc noopener noreferrer"&gt;https://www.adtechtherapy.com/patient-portal&lt;/a&gt; to submit your questions into the Patient Portal.&lt;/p&gt;
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Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal.</itunes:summary>
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