AdTech Therapy™ https://podcasters.spotify.com/pod/show/scott-messer en The AdTech Therapists: Jana Meron and Scott Messer The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now! https://megaphone.imgix.net/podcasts/99adfb10-4b05-11f1-b30c-d3b20ec09253/image/051cdf0886fb827d578658870af38768.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress AdTech Therapy™ https://podcasters.spotify.com/pod/show/scott-messer no episodic The AdTech Therapists: Jana Meron and Scott Messer The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now! The AdTech Therapists: Jana Meron and Scott Messer scott@messer-media.com Where the Puck Are We Going? Scott and Jana on the agentic future. How to skate to where the puck is going, which pitches are products versus decks, and what agentic does to publisher margins. Plus our first listener question, from Kiri Masters. Tue, 14 Jul 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on the agentic future. How to skate to where the puck is going, which pitches are products versus decks, and what agentic does to publisher margins. Plus our first listener question, from Kiri Masters. Scott and Jana on the agentic future. How to skate to where the puck is going, which pitches are products versus decks, and what agentic does to publisher margins. Plus our first listener question, from Kiri Masters.

]]> 1341 no Chasing the Wrong Ghost Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRamp after the Publicis deal. Tue, 07 Jul 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRamp after the Publicis deal. Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRamp after the Publicis deal.

]]> 1302 no Cheap is Expensive Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive Tue, 30 Jun 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive

]]> 1395 no Advocate or Evaporate Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three patients stuck on the career ladder Tue, 23 Jun 2026 04:00:00 -0000 full 2 The AdTech Therapists: Jana Meron and Scott Messer Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three patients stuck on the career ladder Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three patients stuck on the career ladder

]]> 1510 no Running into Walls Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops teams, and how to get budget without looking like an emergency. Tue, 16 Jun 2026 04:00:00 -0000 full The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops teams, and how to get budget without looking like an emergency. Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops
teams, and how to get budget without looking like an emergency.

]]> 1320 no One Question, Three Answers Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong. Tue, 09 Jun 2026 04:00:00 -0000 full 2 The AdTech Therapists: Jana Meron and Scott Messer Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong. Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong.

]]> 988 no Comfortable Being Uncomfortable The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job. Tue, 02 Jun 2026 04:00:00 -0000 full 1 The AdTech Therapists: Jana Meron and Scott Messer The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job. The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job.

]]> 944 no AdTech Therapy™ Teaser Intro https://podcasters.spotify.com/pod/show/scott-messer/episodes/AdTech-Therapy-Teaser-Intro-e3hgpg4 We're just getting warmed up here. Get ready for you first session. Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal. Mon, 06 Apr 2026 16:24:25 -0000 trailer The AdTech Therapists: Jana Meron and Scott Messer <p>We&#39;re just getting warmed up here. Get ready for you first session. </p><p>Visit us at <a href="www.adtechtherapy.com" target="_blank" rel="ugc noopener noreferrer">https://www.adtechtherapy.com/patient-portal</a> to submit your questions into the Patient Portal.</p> We're just getting warmed up here. Get ready for you first session. Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal. We're just getting warmed up here. Get ready for you first session.

Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal.

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