Takeaways

• Gaming reaches nearly all demographics, but is still misunderstood by brands
• Perception issues and legacy media habits are limiting investment
• Gaming environments offer highly engaged, data-rich audiences
• Mobile gaming plays a key role in multi-screen consumer behavior
• Brands should treat gaming as an audience strategy, not just a channel
• Full-funnel opportunities exist beyond performance and installs
• Data is the key to unlocking better targeting and planning

Chapters
00:00 Introduction to the episode and gaming opportunity

00:18 Why gaming now reaches all demographics

01:45 The gap between gaming usage and ad spend

02:38 Perception challenges holding brands back

04:08 Media buying habits and resistance to change

05:38 How data helps break gaming stereotypes

07:14 Gaming as a high-attention, “lean-in” environment

08:45 Multi-screen behavior and shifting consumption

10:06 Rethinking TV vs mobile in modern media

13:18 Performance vs brand investment in gaming

16:20 Gaming opportunities across industries like pharma

18:18 Unlocking commerce and purchase intent data

20:12 Treating gaming as an audience strategy

21:45 Favorite games and closing thoughts

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Takeaways

• Programmatic has become too complex for simple in housing strategies
• Fragmentation is a challenge but also a massive opportunity
• AI Digital Open Garden approach prioritizes flexibility across platforms
• AI is moving toward becoming the operating system of marketing
• Success in the AI era depends on identifying what makes you uniquely valuable

Chapters

00:00 Introduction to Tom Burke and AI Digital

01:15 Tom’s journey from Boston Globe to ad tech leadership

02:54 Why Tom joined AI Digital

04:13 What AI Digital does and its three core pillars

07:51 The evolution of housing programmatic

09:52 How agencies are adapting their pitches

11:30 The economics and challenges of in housing

13:25 How AI Digital supports brands and agencies

14:56 Key trends shaping the future of advertising

16:50 The role of AI and what is coming next

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From building trust in digital advertising to leveraging AI and agentic media, Scott breaks down how agencies can stay ahead while delivering real value to clients.

Takeaways

• Butler/Till is 100 percent employee-owned, aligning incentives across teams and clients
• Innovation in media requires breaking traditional planning cycles
• AI should focus on building trust, not just efficiency
• Transparency is a core differentiator in agency-client relationships
• Innovation funds help test new strategies without risking core budgets

Chapters

00:00 Introduction to Scott Ensign and Butler/Till

00:50 Career journey and why Scott stayed for 7 years

02:30 How employee ownership works at Butler/Till

04:20 What a Chief Strategy Officer actually does

06:10 Scott’s path through digital media and strategy

08:20 The future of digital advertising and AI

11:40 Transparency in partnerships and data

13:50 The Innovation Fund and why it matters

17:50 Real-world AI and agentic media testing

20:00 Closing thoughts and industry outlook

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Takeaways

• AI agents will increasingly act as the primary decision-makers for consumers
• The AI-first approach prioritizes using AI before hiring humans
• AI-native startups are achieving up to 10x revenue per employee
• The customer journey is shifting from human-driven to agent-driven decisions
• Ads may disappear or evolve into AI-to-AI negotiations

Chapters

00:00 Introduction to AI agents becoming customers

01:00 What is the agentic economy

02:30 Real-world examples of AI agents in action

04:30 The five AI cultures explained

06:30 The AI-first method (Adopt, Build, Hire)

07:30 Shopify case study and AI adoption

09:30 Revenue per employee and AI-native advantage

10:50 The agentic thesis and future of the internet

12:30 Why ads may disappear in an AI-driven world

13:00 What an AI agent actually is

14:50 The AI agent ecosystem explained

19:20 How the customer decision funnel is changing

21:30 AI agents making decisions for consumers

22:30 Web4 and the agentic internet

24:00 Real-world startups building agent-driven companies

26:20 Key insights and future outlook

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Takeaways

• Community and human connection remain critical even as AI transforms the industry
• 212NYC focuses on accessibility and affordability for emerging professionals
• Diverse programming helps engage different audiences across career stages
• Gen Z and the influencer economy are reshaping marketing strategies. Simplicity and consolidation will define the future of ad tech platforms
• AI, search evolution, and robotics will influence the next wave of innovation

Chapters

00:00 Introduction to Jay Wolff and 212NYC

01:30 Jay’s 20+ year journey in digital advertising

03:00 Making industry access affordable and inclusive

05:00 Rebuilding networking after the pandemic

07:00 Event strategy and engaging diverse audiences

10:30 Growth of 212NYC and community impact

12:30 The future of ad tech: AI, simplicity, and consolidation

15:30 Influencer economy and Gen Z trends

18:30 Emerging tech: AI saturation and robotics

20:30 How to join and get involved with 212NYC

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From building in public to leveraging social platforms effectively, Joe shares how CEOs and industry leaders can drive awareness, generate inbound leads, and shape narratives in today’s ad tech landscape. The conversation also explores AI in content creation, the rise of commerce media, and where the industry is heading next.

Takeaways

- Power in media has shifted from institutions to individuals

- CEOs should act as chief evangelists for their companies

- A consistent narrative is key to effective personal branding

- Sharing insights builds trust more than self-promotion

- Social media drives inbound leads when used authentically

- AI is a tool, but human input is essential

- Commerce media, AI, and CTV are key industry trends

- Differentiation comes from people as much as products

Chapters

00:00 Introduction to Joe Zappa and Sharp Pen Media

01:10 Joe’s background and founding his company

02:00 The shift from institutions to individuals

03:40 Why executive evangelism works

05:00 Building a strong brand narrative

06:00 Social media as a growth engine

08:00 Personal vs professional content strategy

09:30 Traditional PR vs modern communication

11:00 Differentiation in ad tech

12:40 AI content: value vs “AI slop.”

15:30 Trends: CTV, AI, and commerce media

17:20 Joe’s business growth and future focus

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Takeaways

• Consumers are influenced by more sources than ever
• Information asymmetry is gone
• Trust is shifting from institutions to people and AI
• Attention is fragmented and declining
• Gen AI is now an influencer and gatekeeper
• Ad avoidance is a major barrier
• Economic pressure is reshaping buying behavior
• Traditional brand frameworks are no longer enough
• Emotional connection is now critical
• Brands must market to both people and machines

Chapters

00:00 Introduction to the AdTechGod Pod and Joanna O’Connell

00:23 Why this conversation matters in today’s media landscape

02:05 How consumer influence has evolved

03:18 The explosion of information

03:49 The death of information asymmetry

04:26 The new trust economy

04:59 Fragmented attention and digital overload

05:28 Gen AI as a new influencer

06:14 The reality of ad avoidance

06:25 Economic pressures shaping consumer behavior

08:05 What a brand means today

09:10 The growing disconnect between brands and consumers

10:33 Brand versus performance marketing tension

11:44 Rethinking the brand growth framework

11:58 The evolution of physical availability

13:06 The challenge of mental availability

14:10 Introducing emotional availability

15:53 Building real consumer connection

17:37 The new three-pillar brand model

18:11 Practical strategies for modern brands

19:56 Marketing to people and machines

20:09 Where brands should show up today

21:53 The rise of AI-driven discovery

22:24 Final framework and closing thoughts

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As brands continue searching for more effective ways to evaluate campaign performance, this move reflects an effort to shift toward measuring real viewer engagement. In this interview, we explore what the acquisition is designed to achieve and what it could mean for the future of advertising measurement.

Featuring Tim Vanderhook, CEO of Viant, and Yan Liu, CEO and Co-founder of TVision, this episode examines developments in TV measurement, the role of attention metrics, and how these approaches may influence evolving advertising strategies.

Chapters

00:00 Introduction to Viant's Acquisition of TVision

01:34 Understanding TVision's Unique Approach

05:11 Viant's Strategy and Market Positioning

10:21 The Importance of Independent Measurement

13:22 Panel-Based Data Collection and Its Implications

14:47 Attention-Adjusted CPMs and Pricing Models

17:12 Integration Timeline and Future Developments

19:06 Excitement for the Future with Viant

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Takeaways

• Eric Tilbury has been with Inuvo, Inc for over 13 years, showcasing loyalty and belief in the product.
• Operational knowledge is crucial for understanding what works in ad tech.
• Building a personal brand can significantly enhance professional opportunities.
• AI will streamline ad operations but requires human oversight for effective results.
• The ad tech industry needs to focus on educating buyers to improve decision-making.
• Quality in advertising is subjective and varies between buyers.
• Social media can be a powerful tool for lead generation and professional growth.
• Transparency in ad operations is essential to maintain trust in the industry.
• Automation in ad tech should not replace the need for human insight and judgment.
• Engaging in respectful dialogue on social media can foster positive relationships and knowledge sharing.

Chapter

00:00 Introduction to Eric Tilbury and his 13-plus-year journey at Inuvo, Inc

02:30 The advantage of being in the weeds in ad operations

04:00 Why operational knowledge beats high-level strategy alone

07:50 From unknown to industry voice: Eric’s social media journey

09:30 The e-bike experiment that sparked his content strategy

12:00 The 3 pillars of social media success: likability, knowledge, and controversy

15:00 Why respectful disagreement builds stronger authority

16:40 Fixing ad tech starts with smarter buyers

17:20 AI in ad ops hype vs reality

18:00 Why automation still needs human expertise

20:30 Black boxes, transparency, and trust in programmatic

22:00 Why AI should not fully control ad budgets

23:30 Predictions for automation in 2026

27:00 Programmatic pitfalls, ID fraud, and blind buying

33:30 Final thoughts and industry impact

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Takeaways

• Betches focused on understanding real experiences rather than targeting demographics
• Humor plays a key role in audience engagement and brand connection
• A consistent voice helps build long-term loyalty
• Growth came from adapting to platforms where audiences already spend time
• Relatable content helps audiences feel understood
• Cultural relevance is more effective than traditional advertising approaches
• There is an underserved space in how women engage with sports content
• The company operates across both media and creative work with brands

Chapters

00:00 Introduction to the episode and Betches Media

01:37 Origins of Betches as an anonymous college blog

03:02 Early gap in women’s content and tone of voice

05:14 Growth into a larger media brand

05:42 Expanding across platforms

07:20 Focusing on psychographics over demographics

08:15 Maintaining a consistent brand voice

09:09 Reaching different generations

10:44 Launching Betches Sports

12:33 Working with brands

14:04 Evolution of the business model

14:33 The role of humor in marketing

16:15 Future direction of Betches

17:32 Reflections and advice

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From building internal evangelists to navigating the future of marketing, Amanda offers a candid look at leadership, brand building, and what agencies must do to win in an increasingly complex landscape.

Takeaways

• Culture and continuous challenge are key to long-term career growth
• Access, not just empowerment, drives real diversity and impact
• Strong agencies create internal evangelists, not just employees
• Collaboration across media, creative, and data is now essential
• AI will amplify both strong and weak strategies
• Brand building still matters even in a performance-driven world
• Relevance comes from understanding audiences deeply

Chapters

00:00 Introduction to Amanda DeVito and Butler/Till

01:30 Amanda’s journey into marketing and leadership

04:00 Why culture keeps people long-term

06:00 Diversity, access, and leadership dynamics

08:40 Building internal evangelists at scale

11:40 The shift toward media as a strategic center

14:00 Why collaboration is the modern agency model

16:00 The evolution of storytelling through data

18:00 Short-term vs long-term brand building

19:30 What’s coming in the next 12–18 months (AI & agentic)

22:30 How fast the industry is changing

24:30 Strategy vs tools in modern marketing

26:00 Influencers, relevance, and consumer behavior

28:50 The power of community and virality

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Takeaways:

• AI is creating massive confusion, but also an opportunity
• Legacy systems are the biggest barrier to progress
• The future is platform-based, not siloed
• AI won’t replace creativity, but will scale execution
• Upskilling talent is more important than replacing it
• Legal and transparency concerns are rising fast
• Agency business models must evolve
• Creative and media are converging again

Chapters :

00:00 Introduction to Marketecture Live

01:23 The “AI Armageddon” Debate Begins

01:54 What Clients Are Really Saying About AI

02:53 Why Brands and Agencies Aren’t Ready Yet

03:28 The Need for New Marketing Operating Systems

04:40 Can AI Replace Agencies?

06:00 Legacy Tech Is Slowing Everything Down

07:30 Open Ecosystems vs. Fragmentation

08:28 Do New Agencies Have the Advantage?

10:06 AI, Jobs, and the Need for Upskilling

12:11 Rethinking Agency Pricing Models

14:04 Connecting Marketing to Business Outcomes

15:16 The Limits of AI in Creativity

17:07 AI Legal Risks and Client Concerns

19:19 Responsible AI Use in Agencies

20:46 The Future: AI as a Growth Engine

21:03 The Reunification of Creative and Media

22:05 Closing Thoughts

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Katie explains how DoorDash uses closed-loop measurement, dish-level targeting, and off-site audience activation to help brands drive performance. She also discusses the growing complexity of retail media networks, why simplification matters for advertisers, and how AI and data will shape the next phase of the ad tech ecosystem.

Takeaways

• Katie Daleo’s career spans early ad tech, CPG brand management, and retail media leadership.
• DoorDash connects CPG brands with consumers using its marketplace and retail media platform.
• Dish-level targeting lets brands reach users based on the meals and cuisines they order.
• Closed-loop measurement allows advertisers to track campaigns directly to purchases on DoorDash.
• Retail media networks must balance simplification with tailored solutions for different brands.
• AI and data analysis are becoming key tools for faster consumer discovery and decision making.
• Strong leadership comes from curiosity, intentional career moves, and understanding personal strengths and gaps.

Chapters

00:00 Introduction to Katie Daleo and the DoorDash CPG ads business

01:00 Katie’s path from Right Media to Unilever and into retail media

04:00 How DoorDash’s retail media platform works for CPG brands

05:18 Dish-level targeting and how brands reach food-affinity audiences

07:25 The role of data science and insights teams in advertising strategy

08:22 Trends shaping retail media and advertising over the next year

10:20 Closed-loop measurement and full-funnel advertising on DoorDash

12:15 AI, consumer discovery, and the future of search and advertising

14:08 Using DoorDash data for off-site advertising campaigns

15:37 Building partnerships and scaling DoorDash retail media

18:16 Leadership lessons and building a successful career in ad tech

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From breaking outdated sports marketing models to building authentic athlete-driven campaigns, this conversation dives into why brands need to rethink their approach now, before the window closes ahead of LA28.

Takeaways

• Women’s sports is a high-growth business, not a trend, delivering strong and compounding ROI.
• Traditional sports marketing models were built for men and do not translate effectively to female audiences.
• Brands miss the mark by targeting male audiences instead of engaging female consumers authentically.
• Female athletes outperform influencers in engagement and trust despite having smaller followings.
• The biggest opportunity lies in storytelling. Female athletes bring relatable, real-life narratives that drive deeper connection.
• Waiting until major events like the Olympics is too late. Effective campaigns require long-term buildup.
• Investment in women’s sports is currently top-heavy, creating sustainability risks if the broader ecosystem is not developed.
• Brands that win collaborate with athletes as partners, not just endorsers.
• Categories like beauty are leading the way, while sectors like finance and automotive still lag behind.
• The window of opportunity is open but closing fast as competition and valuations rise.

Chapters

00:00 Introduction to the session and why women’s sports matter now

00:56 The origin story of Always Alpha

02:43 The problem with one-size-fits-all athlete representation

03:18 Why women’s sports is still misunderstood as a trend

04:40 Why traditional sports marketing does not work for women

05:32 Looking ahead to LA28 and the future of brand investment

06:19 The risk of a women’s sports bubble

08:15 What brands should be doing differently by LA28

09:08 The power of 360 storytelling in women’s sports

10:15 Authenticity and relatability as marketing advantages

11:23 What brands are getting wrong today

12:39 Why storytelling beats templated campaigns

14:05 Female athletes vs influencers, engagement and impact

15:19 ROI in women’s sports and brand trust

16:07 The education gap with brands entering sports

16:59 Why brands need to act now

17:26 Categories leading the way (beauty, retail)

18:17 Opportunities in underrepresented industries

19:00 How Always Alpha defines success today

20:17 What is driving optimism for the future

23:05 Closing remarks

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Takeaways

• Lauren Douglass has a rich marketing background, having worked with major companies like Citibank and Channel Factory.
• Reverve was founded to simplify and enhance B2B marketing strategies, focusing on integration across channels.
• Content creation is more challenging than many realize, requiring organization and planning.
• The future of marketing will heavily rely on personal branding and authentic storytelling.
• Brands that embrace personality and authenticity will stand out in the competitive landscape.
• AI will play a significant role in content creation, but human connection remains vital.
• Consistency in content creation is key, even when results are not immediately visible.
• Embarrassment and vulnerability are part of the journey in building a personal brand.
• Companies should encourage their employees to share their unique stories and perspectives.
• The marketing landscape is shifting towards more human-centric approaches, moving away from corporate jargon.

Chapters

00:00 Introduction to Lauren Douglass and Her Journey

02:58 The Evolution of Marketing in B2B

05:38 Content Creation Challenges and Predictions for 2026

08:22 Finding Balance in Content Quality and Frequency

11:17 The Importance of Personal Branding

13:57 Navigating the Future of Advertising

16:46 Embracing Authenticity in Marketing

19:39 The Core of Effective Marketing

22:27 AI's Impact on Content Creation

24:03 The Passion Behind Marketing

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Takeaways

• The advertising industry is volatile with frequent mergers and acquisitions.
• Lindsey’s career path has been non-linear, emphasizing the importance of adaptability.
• Client expectations have evolved, requiring agencies to be more agile and responsive.
• Unified measurement strategies are crucial for understanding business growth.
• Data privacy compliance is non-negotiable for agencies in the data business.
• Building trust with clients is essential for long-term relationships.
• Empowering younger generations in the industry is a priority for Lindsey.
• Success is defined by personal fulfillment, not just titles or money.
• Humanity and communication skills are vital in leadership roles.
• Creating a supportive work environment fosters better team dynamics.

Chapters

00:00 Introduction to Lindsey Loy and the AdTech Landscape

02:26 Lindsey’s Career Journey and Industry Insights

05:35 Evolving Client Expectations and Agency Roles

08:43 The Importance of Unified Measurement Strategies

12:07 Data Privacy and Compliance in Advertising

14:38 Building Trust and Value in Client Relationships

18:33 Career Progression and Empowering Future Generations

22:33 The Role of Humanity in Leadership and Team Dynamics

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Takeaways

• Alyssa has been intentional about her career in marketing.
• She credits her success to strong female leaders in her early career.
• The industry is undergoing significant transitions, especially in data and technology.
• Bridging AdTech and MarTech is crucial for effective marketing strategies.
• Data integration is a major challenge for marketers today.
• Alyssa emphasizes the importance of understanding the customer journey.
• Women in tech face unique challenges but can find support in community.
• Confidence is key in navigating the tech industry.
• Asking questions is essential for learning and growth.
• Alyssa enjoys breaking down complex problems into manageable solutions.

Chapters

00:00 Introduction to Alyssa Furth and the Podcast

02:28 Alyssa's Journey into AdTech and MarTech

13:04 Bridging AdTech and MarTech

17:50 Challenges in Data Integration

19:43 Alyssa's Career Insights and Personal Growth

21:53 Being a Woman in a Male-Dominated Industry

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Takeaways

• Customer centricity is crucial in marketing.
• Life360 aims to be a family super app.
• Trust is essential when integrating advertising solutions.
• Location data can enhance advertising relevance.
• Marketing effectiveness lies in extremes: evocative and performant.
• Brand building is gaining importance in the advertising landscape.
• Emotional storytelling resonates with consumers.
• AI is transforming the advertising industry and job roles.
• Mentorship provides mutual learning opportunities.
• Networking is vital for staying informed and connected.

Chapters

00:00 Introduction to Life360 and Mike Zeman

01:54 Mike's Journey to Life360

03:44 The Role of Trust in Advertising Solutions

06:21 Leveraging Location Data for Advertising

09:12 Trends in the Advertising Industry

12:55 The Importance of Brand Building

16:43 Navigating AI and Career Development

19:41 The Value of Mentorship and Networking

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Takeaways

• Streaming has evolved to combine the best of digital and TV.
• The pandemic accelerated the growth of streaming services.
• Live content is crucial for audience engagement and brand visibility.
• Advertisers are increasingly viewing streaming as a primary channel.
• Diversity in content is key to attracting streaming audiences.
• The future of streaming will be more interactive and personalized.
• Women in leadership can bring unique perspectives to the industry.
• Balancing career and family is a common challenge for women in tech.
• Cultural moments drive significant engagement for brands.
• Streaming allows for a more dynamic ad experience than traditional TV.

Chapters

00:00 The Rise of Streaming and Performance Advertising

05:07 The Evolution of Streaming Content and Monetization

10:19 The Importance of Live Content in Streaming

17:57 Future Trends in Streaming Television

21:12 Navigating Leadership as a Female in Ad Tech

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Takeaways

• Marilois Snowman founded Mediastruction to address mid-market brands' unique needs.
• The evolution of media spending has shifted significantly towards digital.
• Mid-market brands often lack the language and understanding of media mix modeling.
• Education is crucial for brands to understand the algorithms behind media planning.
• Customization of algorithms is essential for effective media mix modeling.
• Connected TV is becoming a valuable medium for mid-market brands.
• Linear TV still holds significant power in marketing strategies.
• AI can enhance data analysis but requires careful oversight.
• Consumer behavior is shifting, impacting web traffic and SEO strategies.
• Brands need a data evangelist to navigate the complexities of marketing data.

Chapters

00:00 Introduction to Mediastruction and Marilois Snowman

01:02 The Genesis of Mediastruction and Marilois Background

02:04 Mid-Market Measurement Gaps and Growth Goals

02:42 The Rise of MMM and the Evolution of Media Spend and Measurement

04:35 Demystifying MMM and Building Customized Paid Media Solutions

06:59 Scaling Beyond Search and Social and Rethinking Channel Mix

08:16 CTV, Linear TV, and the Synergy Effect for Regional Brands

11:02 AI in Marketing Analytics, Hallucination Risk, and Guardrails

13:33 The Shift from SEO to AI-Driven Discovery and Declining Web Traffic

16:08 Advice for Brands: Hire a Data Evangelist and Build Smarter Measurement

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Takeaways

• Ying Wang's career path reflects her adaptability and pursuit of opportunities.
• The streaming industry has evolved significantly in terms of ad revenue and content distribution.
• Live sports present unique opportunities for engagement and monetization.
• Xumo aims to create a comprehensive ecosystem around live sports events.
• AI is integral to personalizing user experiences and optimizing advertising.
• The streaming landscape is becoming more democratized with new players emerging.
• Xumo's operating system approach differentiates it in the market.
• Building relationships and understanding the nuances of ad tech is crucial.
• The future of streaming will involve more personalized and immersive experiences.
• Continuous learning and challenging assumptions are key to career growth.

Chapters

00:00 Ying Wang's Journey in Ad Tech

05:04 Evolution of Streaming and Advertising

09:55 The Impact of Live Sports on Streaming

14:03 Xumo's Future and Market Positioning

20:04 The Role of AI in Ad Tech

23:58 Advice for Aspiring Professionals in Streaming

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Takeaways

• Kate’s early exposure to advertising storytelling sparked her marketing path.
• A linguistics background trained her to spot patterns and build forecasts.
• Staying at WPP let her shape long-term strategy and thought leadership.
• Modern forecasting blends government, financial, and proprietary client signals.
• Global events, politics, economics, and climate directly move the markets.
• Industry consolidation is accelerating, concentrating ad revenue among a few sellers.
• WPP packages insight via forecasts, weekly updates, and rapid client POVs.
• AI adds speed by summarizing large datasets and supporting analysis workflows.
• AI is less reliable for producing genuinely original insight on its own.
• Commerce and creator ecosystems may be disrupted faster than search.
• Authenticity, disclosure, and watermarking are becoming critical trust issues.
• Verified human-made content could become a premium tier in the future economy.
• Career Girls' work focuses on expanding STEAM imagination and opportunity for girls

Chapters

00:01 Introduction: Kate Scott-Dawkins joins the podcast and outlines her role at WPP Media.

01:30 Career inspiration: An early advertising example sparked her interest in storytelling.

02:45 Career foundation: How linguistics and international experience shaped her perspective.

03:35 WPP tenure: Why she stayed and how her remit evolved over time.

05:10 Long-range forecasting: Advertising trend planning through 2030 and beyond.

06:20 Data and regulation: How access constraints and policy changes reshaped the industry.

07:30 Intelligence inputs: Blending consumer data, government signals, and client investment insights.

08:10 Global framework: A structured view across politics, economics, society, and technology.

09:20 Market consolidation: Increasing concentration of ad revenue among top sellers.

10:40 Insight delivery: Cadences spanning major forecasts, weekly updates, and rapid client POVs.

12:55 AI applications: Operational support for analysis, synthesis, and speed at scale.

17:05 Early 2026 outlook: Emerging models, including advertising-supported AI consumer services.

26:05 Career Girls: Mission, impact, and Kate’s strategic support to expand STEAM opportunity.

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Takeaways

• Scott Hess is the Chief Work Officer of Publicis Media.
• The Chicago Advertising Federation's Career Day is crucial for networking.
• Mentorship can significantly impact career paths in advertising.
• Career Day demystifies the advertising industry for young people.
• Networking events provide access to industry leaders and opportunities.
• Scott's son found joy in advertising after initially pursuing engineering.
• The advertising industry offers diverse career paths and opportunities.
• Personal connections can lead to job opportunities and mentorship.
• The excitement of young professionals can reinvigorate seasoned veterans.
• Chicago's winter can be a downside, but the city has much to offer. 

Chapters

00:00 Introduction and Background

02:43 The Importance of Career Day

05:37 Mentorship and Networking in Advertising

08:50 Personal Experiences and Career Paths

11:38 The Joy of Working in Advertising

14:37 Conclusion and Upcoming Events

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Takeaways

• Audio is underfunded largely due to education gaps and outdated measurement models.
• The missing middle in audio leaves key demos and local markets underserved.
• Host-read ads remain valuable because trust and opt-in listening drive attention.
• Expanding audio reach improves effectiveness beyond a few major streaming platforms.
• Better measurement will push audio spend closer to its share of daily consumer time.

Chapters

00:00 Introduction to Jennifer Louie Oon and her background in audio

02:20 Building a career by prioritizing learning over titles

07:50 The missing middle problem in audio advertising

11:30 Why audio budgets lag behind TV and social

14:50 Why host-read ads continue to perform

18:00 Programmatic audio and reducing friction for creators

21:30 What measurement changes mean for audio’s future

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Takeaways

• Nathan Thomas transitioned from a long career at Playwire to consulting.
• The publishing industry has become increasingly complex and challenging.
• Digital out-of-home advertising presents unique opportunities for engagement.
• Monetization pressures are mounting for publishers due to rising content costs.
• The open web is facing significant challenges with traffic decline.
• Data management and privacy are critical for publishers moving forward.
• AI is rapidly changing the landscape of advertising and content creation.
• Gaming advertising is underutilized and has potential for growth.
• Curation in advertising can be beneficial if managed properly.
• Future trends in advertising will focus on innovation and data-driven strategies.

Chapters

00:00 Introduction to Nathan Thomas and His Journey

04:05 Transitioning to Consulting: A New Chapter

06:24 The Evolution of the Publishing Industry

09:18 Challenges in Monetization and Supply Chain

12:54 The Rise of Digital Out of Home Advertising

16:56 The Future of Open Web and Data Management

20:31 Navigating the Data Landscape in Advertising

24:14 Looking Ahead: Trends and Predictions for 2026

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Takeaways

• AI has shifted from experimentation to real operational and creative use cases across the advertising ecosystem
• The end of cookie deprecation as the dominant narrative marks a major industry turning point
• Publishers face both opportunity and existential challenges as AI disrupts search, discovery, and monetization
• Industry progress is being slowed by legacy infrastructure and a lack of clean, structured data foundations
• The current AI land grab risks outpacing standards, testing, and alignment
• CTV, commerce, and creators marketing are the strongest growth areas heading into 2026
• Effectiveness, not efficiency or cheap scale, should define success in modern advertising
• IAB ALM serves as a validation point for industry direction, not a fixed roadmap

Chapters

00:00 Welcome & Introduction

01:18 What’s Changed Since Last Year’s ALM

02:28 AI’s Real Impact on Creativity and Personalization

03:55 AI, Data, and the Need for Strong Foundations

05:12 Risks and Concerns Around AI Adoption

08:23 What Agencies and Brands Are Struggling With

10:14 What Brands Are Betting On for 2026

12:22 What David Hopes to Achieve at IAB ALM

14:48 How IAB Sets Its Agenda and Adapts to Change

17:02 Industry Norms That Need a Reset

18:29 How ALM Speakers and Programming Are Selected

21:58 The Future of ALM and IAB’s 30th Anniversary

24:25 Leaving the Industry Better Than We Found It

25:06 Closing Remarks

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Takeaways

• Julie's career has been fueled by authenticity and mentorship.
• Trust is essential in leadership and team dynamics.
• Change is a constant in the tech industry, requiring adaptability.
• Measurement in advertising must evolve to keep pace with consumer behavior.
• The future of advertising is promising, with a focus on data-driven insights.
• Women in tech face unique challenges but can overcome them with support.
• Mentorship is crucial for personal and professional development.
• Authenticity in leadership fosters a positive work environment.
• The advertising industry is ripe for innovation and change.
• Building trust with teams leads to better outcomes.

Chapters

00:00 Introduction to Julie Van Ullen

01:04 Julie’s Career Journey and Mentorship

04:01 The Importance of Authenticity in Leadership

08:38 Transitioning from Traditional to Connected Television

11:37 The Role of Measurement in Advertising

14:05 Positive Outlook for the Future of Advertising

15:33 Navigating Gender Dynamics in Ad Tech

19:55 The Power of Mentorship and Support

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Takeaways

• Al Kallel has over 20 years of experience in advertising technology.
• The consumer experience in advertising has shifted significantly with the rise of mobile and streaming.
• AI presents opportunities for creating native advertising experiences without compromising brand integrity.
• Quality control is crucial when using AI for content generation.
• Personalization in advertising requires deep collaboration between brands and publishers.
• The advertising landscape is evolving with increasing privacy concerns and the decline of cookies.
• Future advertising strategies must embrace agentic experiences to engage consumers effectively.
• AI can help scale personalized advertising solutions for better engagement.
• The shift to agentic commerce will vary across different product categories.
• 2026 and 2027 will see rapid advancements in advertising technology and consumer behavior.

Chapter

00:00 Introduction to Ad Tech and Al Kallel’s Background

02:32 Evolution of Consumer Experiences in Advertising

05:13 The Role of AI in Advertising

07:45 Quality Control in AI-Generated Content

10:10 Personalization and Data Collaboration in Advertising

12:53 Navigating Privacy Changes in Advertising

15:31 Future Trends in Advertising and Consumer Behavior

17:42 Agentic Commerce and Its Viability

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Takeaways

• The advertising industry is experiencing unprecedented changes, particularly with the rise of Agentic AI.
• Agentic AI has the potential to introduce efficiencies in digital media trading, but it's still in early stages.
• There's significant hype around Agentic AI, but tangible results are yet to be seen.
• Privacy challenges remain a critical concern as AI technologies evolve.
• The future of ad operations will likely see a slowdown in hiring due to the automation capabilities of AI.
• AI browsers may change how content is presented and consumed online.
• Strategic planning is essential for navigating the evolving landscape of advertising technology.
• The industry must focus on foundational issues like supply chain transparency and measurement challenges.
• Agentic AI may not replace existing protocols, but can enhance them.
• The future of AI in advertising will involve a mix of successes and failures as the technology matures.

Chapters

00:00 Introduction to the Agentic Era

02:14 Understanding Agentic AI in Digital Media

05:57 The Hype Cycle of Agentic AI

08:51 Challenges in Privacy and Measurement

10:47 The Future of Ad Operations

12:02 The Concept of Agentic Interfaces

14:39 Impact on Hiring and Talent Dynamics

19:04 AI Browsers and Their Implications

22:04 Strategic Planning and Industry Trends

24:51 The Future of Agentic AI and Potential Failures

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Takeaways

• AI has significantly influenced all industries, not just advertising.
• Naming and branding can lead to intense discussions in meetings.
• AI-powered solutions are often overhyped in the industry.
• Retail media networks may struggle to survive without scale.
• Attribution methods in advertising are complex and often debated.
• Predictions in the industry can be unnecessary and overdone.
• Creative optimization is essential for effective marketing campaigns.
• Understanding data is crucial for marketers to make informed decisions.
• The future of advertising may involve more interactive and engaging ad formats.
• The importance of chilling out about industry drama and focusing on collaboration.

Chapters

00:00 Welcome and ugly sweaters

03:40 50 Cent and NewFront prep

06:20 AI hype vs reality

08:45 Curation and other buzzwords

12:10 AdCP and why it is hard

14:30 Creative optimization A/B to A-Z

17:45 Ads inside AI chat experiences

18:45 Regifting trends, retail media, and clean rooms

22:10 Agentic commerce debate

25:40 What the industry should chill about

29:30 Rapid-fire questions

36:00 Wrap-up and holiday sign-off

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Takeaways

• Partnerships now require active, outcome-driven deal design.
• “Set it and forget it” is gone, optimization and communication matter.
• Buyers expect cleaner supply paths and real transparency.
• Cadent’s ViewPlanner supports planning across linear, CTV, OLV, and YouTube.
• Brands and agencies lean on partners to navigate privacy, brand safety, and AI shifts.
• Career growth came from staying curious and learning by doing across roles.
• Hard moments reshaped Andrew’s leadership style toward empathy and authenticity.

Chapters

00:05 Andrew’s background and getting into programmatic early

01:13 Career path from Forbes to Rubicon, JWP Connatix, Equativ, and Cadent

05:37 What’s stayed constant through industry change

07:16 How brands and agencies rely on partners amid privacy, brand safety, and AI shifts

08:08 Cadent’s ViewPlanner acquisition and why YouTube matters

09:24 Why partnerships moved past “set it and forget it” deals

10:46 Clean supply, transparency, and standards expectations

12:33 How cancer changed Andrew’s perspective on relationships and work

18:08 Advice for newcomers: resources, mentors, and using LinkedIn well

21:07 What Andrew is excited about heading into 2026

24:12 Closing and holiday sendoff

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Takeaways

• SMB marketers know Amazon, Meta, and TikTok well, but many need a simpler on-ramp to open web programmatic, creating a clear role for performance DSPs.
• AI will most improve optimization and creative workflows, while ad ops shifts through fewer manual tasks and slower net new hiring.
• LinkedIn works best for personal marketing and steady industry updates, while X is better for real-time discussion and learning.
• Strong relationships are still the edge in sales and BD because people handle the messy moments that tech cannot.
• AdCP is a major 2026 opportunity that can refocus digital advertising on message and media quality.

Chapters

00:00 Brad’s background and why he chose ad tech.

03:55 How MediaGo brings SMBs from walled gardens into programmatic.

05:00 Social selling in practice, LinkedIn versus X.

12:15 2026 outlook, AI reality versus hype, and job impact.

20:40 Why AdCP could be the biggest growth lever next year.

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Takeaways

• Rise spun out of IronSource, and starting on the web turned into an advantage.
• SAM and traffic shaping are the core levers for auction and revenue lift.
• AI search is cutting web traffic, forcing publishers to adapt fast.
• Mobile monetization looks steadier, with upside in performance and commerce.
• Agentic ads will automate busywork while keeping relationships central.

Chapters

00:00 Rise split from IronSource and made web first work.

19:10 SAM plus traffic shaping drive gains.

22:50 AI search is shrinking web traffic.

26:10 Mobile revenue is more stable.

31:00 Agentic ads automate tasks, relationships still win.

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They discuss the challenges of building infrastructure in ad tech, the importance of community and representation, and how the industry’s next big transformation might come from agentic AI and automation.

Takeaways

• Advertible streamlines native ad delivery with a plug-in solution for SSPs.
• Priti’s path from luxury brands to ad tech highlights the power of data-driven creativity.
• The startup journey demands resilience, community, and constant iteration.
• Representation and visibility fuel empowerment across underrepresented founders.
• Agentic AI could redefine how programmatic systems communicate and scale.

Chapters

00:00 Introduction and Priti’s Career Journey

02:00 From Viacom to Programmatic: Following the Data

05:00 Why Native Ads Still Matte

07:00 Building Advertible After Ericsson

09:00 Startup Challenges and Finding Product-Market Fit

12:00 The Role of Community and Support Systems

15:00 Female Founders and South Asian Representation

19:00 Agentic AI and the Future of Ad Tech

22:00 Final Thoughts and Advice for Founders

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Takeaways

• Michael’s unique path from journalism and PR to ad tech has given him a deep perspective on media and technology convergence.
• Many European ad tech companies are now innovating beyond their U.S. counterparts.
• Publishers face challenges in adopting new tech due to risk aversion and complex decision-making structures.
• AI’s current role in ad tech is largely overhyped; its true impact is still years away.
• The sell side remains essential to the ad tech ecosystem and deserves continued support.
• Ad Aid aims to create a more positive user experience by tying ad engagement to charitable contributions.
• Social media fatigue is helping publishers regain audience attention and rebuild trust.
• Experience in the industry remains valuable, even as age bias persists in hiring.
• The future of ad tech depends on balancing innovation with authenticity and audience respect.
  

Chapters

00:00 Introduction to Michael Berkowitz 01:00 From Journalism to Ad Tech

03:30 Early Days at MediaMath and BERT

05:40 Identifying Promising Tech and Market Fit

08:13 Challenges Facing Publishers

11:20 Trust, Credibility, and the State of Local News

12:19 The Reality of AI in Ad Tech

16:30 The Problem with Buzzword Marketing

18:28 Optimism for the Sell Side

21:17 Experience and Longevity in the Industry

23:45 The Ad Aid Concept

27:47 Making Ads Meaningful for Users

30:27 Closing Thoughts and Hope for the Future

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Takeaways

• Building trust and transparency is essential to bridge the gap between buyers and sellers in ad tech.
• Nexxen’s interoperable platform enables collaboration and shared success across the ecosystem.
• Clear insights and data-driven tools empower smarter, outcome-based decision-making.
• In-housing ad tech provides control but brings high operational and financial demands.
• White-glove client service sets Nexxen apart in delivering responsive, hands-on support.
• SSPs play a vital strategic role beyond the “reseller” label in driving publisher value.
• The outcomes era signals a smarter, more transparent, performance-focused industry.

Chapters

00:00 Chance Johnson joins the AdTechGod Pod and shares his journey to Nexxen.

03:30 Building trust and transparency between buyers and sellers.

06:40 How Nexxen empowers advertisers with interoperable tools.

09:00 Discussing the evolution of the web and convergence in ad tech.

11:30 Adapting to rapid change and leveraging new technology.

14:45 The pros and cons of brands in-housing their ad tech.

17:00 Nexxen’s white-glove service and client success approach.

19:15 The Trade Desk’s “reseller” label and its market impact.

23:10 The rise of outcome-based advertising and smarter KPIs.

24:40 Closing reflections on innovation and the future of ad tech.

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Takeaways

• Quality in advertising is a range, not a binary.
• Marketing should be viewed as a cloud science, not a clock science.
• Investing in quality controls can yield significant benefits.
• The buy side has commoditized media, leading to a race to the bottom.
• Quality media will be increasingly valued in the future.
• Marketers create the incentives that drive quality in advertising.
• Don't let perfect be the enemy of the good when it comes to quality controls.
• The long tail of publishers will likely become commoditized.
• Trust your gut and question the consensus in the industry.
• Quality is ultimately determined by effectiveness in advertising.

Chapters

00:00 Introduction to Quality in Ad Tech

01:13 Erez Levin's Journey in Ad Tech

03:08 Understanding Quality in Marketing

05:52 The Importance of Ad Placement

08:59 The Role of Marketers in Quality Control

12:25 Incentives and Accountability in Advertising

16:12 The Future of Quality Media

19:17 Decommodization of Media

21:49 Lessons from Emet Advisory

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Takeaways

• Technological advancements have significantly improved audience targeting and segmentation.
• Neural networks and machine learning are foundational to modern ad tech.
• Audience segments are becoming more refined and specific due to advancements in technology.
• AI is enhancing efficiency but should complement human interaction, not replace it.
• The selection of audience segments is still prone to human error, indicating room for improvement.
• Client relationships remain crucial in the ad tech industry despite technological advancements.
• David enjoys the continuous learning opportunities within the ad tech space.
• The intersection of advertising, technology, and data is vital for the industry.
• David believes that the human element in client service will always be important.

Chapters

00:00 Introduction to David Danziger and Dstillery

00:58 David's Journey in Ad Tech

03:52 Technological Advancements in Ad Tech

07:17 Refining Audience Segmentation

10:04 The Evolution of Audience Selection

12:57 AI and Machine Learning in Ad Tech

16:39 The Human Element in Client Relationships

23:40 Why David Chooses Ad Tech

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Takeaways

• The focus is on engaging Gen Z effectively.
• Generative AI is revolutionizing personalization in marketing.
• Clients are increasingly demanding personalized communication.
• There is a need to explore the limits of personalization.
• Email marketing is a key area for personalized strategies.
• Understanding client needs is crucial for effective marketing.
• The conversation highlights the role of technology in marketing.
• Personalization can lead to better engagement with audiences.
• Marketers must balance personalization with practicality.
• The future of marketing lies in adapting to generational shifts.

Chapters

00:08 Introduction to Dani Mariano and Razorfish

01:15 Career Growth and Journey at Razorfish

02:41 Building Relationships and Finding Mentorship

03:30 First 100 Days as CEO and the Importance of Listening

05:25 The Human Element in an AI Driven World

06:07 How Clients Are Adopting AI and Facing New Challenges

07:11 Consumer Behavior and the Rise of AI Tools

08:20 Generational Adoption and the Role of Gen Z and Gen Alpha

10:08 Gen Alpha as Third Generation Digital Natives

12:09 Influencers, DIY Culture, and Blending Digital with Physical

15:44 Maintaining Authenticity and Transparency in the AI Era

18:55 Future Outlook and Innovation at Razorfish

21:52 Women in Leadership and Career Advice

24:34 Closing Thoughts and Farewell

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Takeaways

• Brittany's journey into advertising was unplanned but rewarding.
• Working at legacy brands shaped Brittany's understanding of brand safety.
• Brand safety is crucial for maintaining brand reputation.
• Crisis management is a key aspect of brand partnerships.
• Cultural differences exist between brand and ad tech environments.
• AI presents both challenges and opportunities for advertising.
• Brands need to adapt their strategies to the evolving digital landscape.
• Building strong partnerships is essential for success in ad tech.
• Understanding regulatory components is vital for brand safety.
• Innovation and speed are critical in the ad tech industry.

Chapters

00:00 Introduction to Brittany Scott and Zefr

01:23 Brittany's Journey in Advertising

05:48 Understanding Brand Safety and Zefr Role

08:29 The Importance of Brand Legacy

11:25 Navigating Brand Reputation in Crisis

14:58 Cultural Shifts from Brand to Ad Tech

22:29 The Future of AI in Advertising

AdTech’s New Frontier: OpenAds, AdCP, and the Streaming Power Duo

This week’s episode of The Refresh dives into three major developments reshaping the advertising landscape. The Trade Desk takes center stage with its new OpenAds and PubDesk tools, aiming to clean up the programmatic supply chain while stirring industry debate. Meanwhile, the debut of Ad Context Protocol (AdCP) marks a potential turning point for agentic AI in digital media, proposing a standardized framework for AI-driven ad transactions. Finally, Netflix and Spotify join forces to expand video podcast distribution, signaling a shift in how audiences consume and advertisers monetize cross-platform content.

5 Key Highlights:

• The Trade Desk’s OpenAds and PubDesk Launch: Introduced at the Prebid Summit, these tools aim to bring transparency and auditability to programmatic auctions. OpenAds introduces auction verification features, while PubDesk provides publishers with detailed auction and market insights.
• Industry Controversy Around OpenAds: Critics argue that The Trade Desk’s approach to transaction IDs and auction control gives it too much influence over publishers, echoing antitrust concerns seen in other major adtech cases.
• Introduction of Ad Context Protocol (AdCP): Spearheaded by Brian O’Kelley and built on Anthropic’s Model Context Protocol, AdCP standardizes communication between AI agents in advertising, with backing from PubMatic, Yahoo, and Scope3.
• Promise and Challenges of Agentic AI: Supporters see AdCP as the next OpenRTB, enabling seamless AI-to-AI media transactions, while skeptics question its ability to overcome adoption barriers and address critical issues like fraud prevention and payments.
• Netflix and Spotify’s Video Podcast Partnership: Starting next year, Spotify’s video podcasts will stream on Netflix, enhancing reach for creators and advertisers while positioning Netflix as a new competitor in the video podcast space alongside YouTube.

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Takeaways

• Amy Lanzi transitioned from a finance background to the advertising industry.
• Her experience in yield management at American Airlines shaped her understanding of customer experience.
• The advertising landscape has shifted towards a focus on media investment rather than just creative campaigns.
• Balancing creativity and data is crucial for modern marketing strategies.
• AI and synthetic audiences are transforming how agencies approach consumer engagement.
• Female leaders should embrace their unique qualities and support other women in the industry.
• Brands need to establish strong connections with consumers through first-party data.
• Creators serve as personalized concierges for brands, influencing consumer behavior.
• The future of advertising will require brands to be the answer for consumers' needs.
• Understanding the creator economy is essential for brands to thrive.

Chapters

00:00 Introduction to Amy Lanzi and Her Journey

05:42 Transitioning from Analyst to Agency Leader

12:18 Balancing Data and Creativity in Marketing

19:45 The Future of Marketing: AI and Consumer Connection

25:06 The Power of Creators in Brand Strategy

Adtech Power Moves: Paramount+’s Retro Ad Play, AmEx’s Commerce Media Launch, and Google’s Antitrust Reckoning

This week’s episode of The Refresh dives into the evolving strategies shaping the advertising and media ecosystem. Paramount+ brings back a touch of traditional TV nostalgia with a new static ad placement format, while American Express joins the growing commerce media race with a premium, closed-loop offering. Duolingo takes more control over its ad operations by launching its own ads platform, signaling a shift toward in-house monetization strategies. Meanwhile, Google’s adtech antitrust remedies trial wraps up, leaving the industry waiting to see if structural change could finally hit Big Tech’s ad dominance.

• Paramount+ Launches “Streaming Fixed Units”: The streamer introduces a new ad format that locks an advertiser’s placement into the same slot for a week after an episode airs, recreating traditional TV consistency and offering advertisers more predictability.
• American Express Debuts “AmEx Ads”: Leveraging first-party data from 34 million cardholders, AmEx enters the commerce media arena with an exclusive network housed on its own properties like AmexTravel.com, focusing on premium and affluent audiences.
• Commerce Media Competition Heats Up: With networks from Mastercard, Chase, and now AmEx, commerce media spending is projected to reach $170 billion in 2024, pushing companies to differentiate through niche audiences and unique value propositions.
• Duolingo Builds Its Own Ads Platform: The language-learning app strengthens its advertising business by creating a direct-sales platform that complements programmatic channels, achieving 3% higher CTRs and strong engagement with rewarded video formats.
• Google’s Antitrust Trial Concludes: The DOJ’s push for structural remedies, including potentially spinning off AdX, faces pushback from Google’s behavioral proposals, setting the stage for potential landmark changes in adtech competition and regulation.

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They discuss their backgrounds, the collaboration between product and revenue teams, the impact of technology and AI on the industry, and the importance of networking. The conversation highlights the balance between traditional and streaming TV, the significance of quality content in advertising, and the role of data in targeting audiences effectively.

Takeaways

• Spectrum Reach is innovating in the ad tech space.
• Collaboration between product and revenue teams is essential.
• AI and machine learning are transforming advertising solutions.
• Streaming complements traditional TV advertising.
• Quality content is more important than quantity in advertising.
• Networking is crucial for success in the industry.
• First-party data is a key differentiator for Spectrum Reach.
• Educating advertisers about streaming is necessary.
• The industry is evolving rapidly with new technologies.
• Building relationships can lead to successful partnerships.

Chapters

00:00 Introduction to Spectrum Reach and Guests

01:06 Backgrounds of Dan Callahan and Alexander Groysman

03:11 Collaboration Between Product and Revenue Teams

04:31 Evolution of Technology in the Industry

06:30 Impact of Streaming on Advertising

08:10 Targeting Audiences: Connected vs Traditional TV

10:08 Hype vs Reality in Ad Tech

13:23 AI and Innovations in Advertising Solutions

17:25 Leveraging Data for Effective Advertising

19:34 The Importance of Networking in the Industry

Mastercard, Roku, Spotify, and Amazon Push Forward in Ads, and this week’s Refresh dives into a wave of product updates and partnerships shaping advertising and media. Mastercard is making a bold move into commerce media, Roku and AppsFlyer are enhancing CTV measurement, Spotify expands its ad exchange reach with new DSP integrations, and Amazon rolls out new devices designed for its upgraded Alexa+ experience. Each update underscores how scale, data access, and measurement are driving the next phase of advertising innovation.

5 Key Highlights:

• Mastercard Commerce Media Launch: Mastercard formally enters the ads business with onsite and offsite media offerings, leveraging transaction insights from 500M cardholders and 159B annual transactions to create scale-driven opportunities for advertisers.
• Roku & AppsFlyer Partnership: The integration expands into a two-way API connection for stronger cross-channel measurement, giving advertisers tools to validate CTV’s performance impact on mobile and social behaviors.
• Spotify’s Ad Tech Expansion: Spotify Ad Exchange now integrates with Amazon DSP and Yahoo DSP, boosting inventory accessibility and enabling richer data-driven targeting, while programmatic adoption is already up 142% year-to-date.
• Amazon Alexa+ Devices: Four new Echo devices debut with chips and sensors tailored for conversational AI, positioning Alexa+ as a more personalized assistant woven into daily routines, from smart home control to wellness nudges.
• Commerce Media Growth Trend: Mastercard’s move highlights how vertical-specific media networks (financial, travel, retail) are proliferating, with offsite inventory and data governance emerging as key factors for advertiser adoption.

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Segment 1  kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and consolidation are reshaping digital advertising—and what the booming creator economy means for authenticity and growth.

Segment 2 takes a different turn, with Tom Deierlein, Heidi Browning, and Peter Naylor sharing the incredible story behind the TD Foundation. It’s a nonprofit supporting families of wounded warriors and fallen heroes, proving how small donations and industry support can drive real impact.

Segment 3 looks ahead to the agency world. Lauren Wetzel (Infosum/WPP) and Sam Bloom (PMG) talk about everything from navigating walled gardens and evolving business models to building people-first cultures in an AI-driven era.

To my listeners, sponsors, and friends: thank you. Hitting 100 episodes is a huge milestone for me, and I couldn’t have done it without your support.

Segment 1 – The Future of Ad Tech

00:00 – Celebrating 100 Episodes of AdTechGod Podcast

01:48 – The Impact of AI on Ad Tech

05:22 – Consolidation in the Ad Tech Industry

08:59 – Challenges for Publishers in the AI Era

12:17 – The Future of Live Advertising

15:25 – Opportunities in the Creator Economy

18:59 – Navigating Authenticity in Content Creation

Segment 2 – Giving Back: The TD Foundation

22:21 – Celebrating Milestones and Giving Back

23:53 – The Birth of the TD Foundation

28:22 – Personal Stories and Impact

31:49 – Real-Life Case Studies

36:01 – Challenges and Call to Action

39:05 – Corporate Involvement and Community Support

Segment 3 – The Future of Agencies

42:21 – The Future of Agencies

45:40 – Navigating Walled Gardens & Data Challenges

49:55 – Evolving Business Models in Advertising

56:44 – Building a People-Centric Agency Culture

62:21 – Celebrating 100 Episodes & Looking Ahead

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Kelly shares insights on the evolving role of a CIO, the impact of AI on client expectations, and the shift towards connected TV in media strategies. The conversation also touches on balancing personal and professional life in the fast-paced advertising world.

Takeaways

• Kelly emphasizes the importance of building relationships in the advertising industry.
• She believes that media is inherently fun and constantly evolving.
• Kelly's role as a CIO involves navigating both client and media partner relationships.
• Understanding technology is essential for effective media investment.
• Clients often expect immediate efficiency from AI, which is a misconception.
• The shift to connected TV has changed how brands approach media strategies.
• Kelly advocates for a deeper understanding of audience insights for better outcomes.
• She highlights the need for simplicity in navigating complex media ecosystems.
• Balancing work and personal life is crucial for long-term happiness in the industry.
• Kelly enjoys activities like going to the beach and playing pickleball to unwind.

Chapters

00:00 Introduction to Kelly Metz and Her Journey

03:01 The Importance of Relationships in Advertising

05:33 Understanding Spark Foundry's Diverse Clientele

08:19 The Role of a CIO in Media Investment

11:06 Navigating AI and Client Expectations

14:02 The Shift in Media Strategies with Connected TV

16:34 Balancing Personal and Professional Life in Advertising

Google’s Antitrust Remedies, Gemini in Chrome, and IAS’s $1.9B Buyout

This week’s episode of The Refresh unpacks major shifts in the adtech landscape. Kait covers the remedies phase of Google’s adtech antitrust trial, Google’s integration of Gemini into Chrome, and Integral Ad Science’s acquisition by private equity firm Novacap. The discussion highlights how legal battles, AI rollouts, and consolidation are reshaping digital advertising.

• Google entered the remedies phase of its adtech antitrust trial, with the DOJ pushing for structural remedies like divesting AdX and DFP, while Google argues for behavioral fixes such as more transparent auction rules.
• Judge Brinkema must weigh whether forced divestitures would dismantle Google’s monopoly or risk destabilizing the broader display ad ecosystem.
• Google integrated its AI assistant Gemini into Chrome, starting on desktop with features like page summaries, live chat, and cross-product task coordination across Maps, YouTube, and Calendar.
• The move follows the search antitrust trial outcome, where Google avoided severe penalties such as being forced to divest Chrome, maintaining its ecosystem dominance strategy.
• Integral Ad Science will be acquired by Novacap for $1.9 billion, taking the company private to accelerate AI-driven product innovation and strengthen its role in ad verification amid growing private equity investment in adtech.

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Takeaways

• John Piccone has a rich background in ad tech, having worked with major companies.
• Adform offers a full tech stack, providing various tools for advertisers.
• Understanding the 40% of users who are often overlooked is crucial for brands.
• Transparency in the programmatic marketplace is essential for building trust.
• Brands can achieve more with less by optimizing their advertising strategies.
• The fragmentation of channels complicates audience targeting for marketers.
• Adform's independence allows for a focus on brand needs over inventory sales.
• GDPR compliance gives Adform an edge in understanding privacy regulations.
• Brands need to adapt to changing dynamics in the advertising landscape.
• Incremental reach can be achieved without increasing budget size.

Chapters

00:00 Introduction to Adform and John Piccone

02:55 John Piccone's Journey in Ad Tech

05:45 Addressing the Overlooked 40% Audience

08:23 The Role of Independence in Ad Tech

11:25 Looking Ahead: Innovations and Future Trends

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Hillary emphasizes the importance of transparency, the need for standards in advertising, and her motivation as a female leader in a technical role.

Takeaways

• Hillary Slattery has a diverse background in ad tech.
• IAB and IAB Tech Lab serve different but complementary roles.
• Programmatic advertising in CTV is a growing trend.
• Transparency in data sharing is a significant challenge.
• Curation is becoming increasingly important in advertising.
• AI is reshaping the advertising landscape.
• Hillary values her role as a female technical lead.
• The conversations in ad tech are always evolving and interesting.
• There are legitimate reasons for the lack of transparency from sellers.
• Hillary is motivated by the impact of her work and the people she collaborates with.

Chapters

00:00 Introduction to Hillary Slattery and Her Journey

02:36 Understanding IAB and IAB Tech Lab

05:21 Programmatic Advertising and CTV Trends

07:57 Challenges in Transparency and Data Sharing

10:58 Innovations in Live Event Advertising

13:41 The Role of Curation in Advertising

16:38 AI's Impact on the Advertising Industry

19:18 Motivation and Leadership in Ad Tech

TikTok’s Fate, Rembrandt’s Big Bet, and CTV’s Transparency Leap

This week’s episode of The Refresh covers three major developments shaping advertising and adtech: the long-awaited resolution of the TikTok U.S. drama, a notable merger between Rembrandt and Spaceback, and Index Exchange’s groundbreaking integration with Grace Note. Host Kate unpacks the details, implications, and what these shifts mean for advertisers, creators, and platforms heading into 2025.

5 Key Highlights:

• TikTok’s U.S. operations are set to spin into a new company with majority American ownership (80%), including Oracle, Andreessen Horowitz, and Silver Lake, while ByteDance retains 20%.
• A new TikTok U.S. app is reportedly in testing, requiring users to migrate accounts, raising concerns about logins, content transfers, and algorithm performance.
• Rembrandt acquired Spaceback, adding scale with 3,000+ advertisers and expanding its AI-driven creative offerings to blend product placements with organic content.
• The merger reflects broader industry trends: AI-driven “intelligent creative,” creative functions shifting into buying platforms, and the blending of context with content.
• Index Exchange and Grace Note launched the first integration enabling show-level targeting and reporting in CTV, addressing long-standing transparency challenges for advertisers.

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Takeaways

• Joe Hirsch has a long history in ad tech, starting from affiliate marketing.
• He co-founded multiple companies, including Spring Serve, which was acquired by Magnite.
• Swivel aims to automate repetitive tasks in ad operations to improve efficiency.
• The ad server business model requires scaling operations without increasing labor costs.
• Swivel integrates AI to replicate and scale human decision-making in ad operations.
• AI is not meant to replace humans but to augment their capabilities.
• The future of AdOps will see agents as primary users of ad platforms.
• Precision in ad operations is crucial to avoid costly mistakes.
• AdOps professionals should embrace AI technologies to enhance their skills.
• The ad tech industry is evolving rapidly, with AI playing a significant role.

Chapters

00:00Introduction to Joe Hirsch and His Journey

04:48Transitioning from Spring Serve to Swivel

10:58Understanding Swivel's Operational Efficiency

16:07The Future of AdOps and AI Integration

The Refresh News: September 15:Google’s AdTech Filing, Magnite’s AI Bet, and YouTube’s NFL Debut

This episode of The Refresh covers three major stories shaping advertising this week: Google’s eyebrow-raising statements in its AdTech antitrust remedies filing, Magnite’s acquisition of creative production platform Streamer AI, and YouTube’s first-ever exclusive NFL broadcast. Host Kate breaks down the implications of each development for advertisers, publishers, and platforms in the evolving digital ecosystem.

• Google’s court filing revealed open web display ads purchased through AdWords dropped to 11% in January 2025, down from 40% in 2019, sparking concerns over the open web’s decline.
• Google defended itself by attributing ad spend shifts to CTV and retail media, while critics highlighted its dominance in directing referral traffic through AI-driven search changes.
• Magnite announced the acquisition of Streamer AI to help small and mid-sized businesses overcome creative production hurdles in connected TV advertising.
• The CTV market is expanding rapidly, with Nielsen reporting 75% of TV viewing is ad-supported and eMarketer projecting $33B in CTV ad spend for 2025, though measurement challenges remain.
• YouTube’s first free exclusive NFL broadcast drew 17.3M viewers globally, surpassing Amazon’s 2024 averages but raising questions about sustaining viewership once games move behind a paywall.

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• Mike Petrella has a rich background in media and advertising.Connective
• Media is the first traveler media network.
• The network aims to enrich traveler journeys through personalized experiences.
• Partnerships are crucial for expanding the offerings of Mileage Plus.
• Data privacy is a top priority in handling traveler information.
• AI is being utilized to enhance customer interactions and experiences.
• The average traveler spends significant time engaging with content during their journey.
• Kinective Media targets affluent individuals with tailored advertising
• The platform offers omnichannel access to travelers across various touchpoints.
• Creating a personalized journey is essential for customer loyalty.

Chapters

00:00 Introduction to Kinective Media and Mike Petrella

02:03 Mike's Journey to United Airlines

04:55 Building Kinective Media from Scratch

06:09 Understanding the Commerce Media Network

08:43 Engaging Advertisers and Brands

11:21 Partnerships and Customer Choice

13:56 Loyalty Programs and Consumer Journey

15:10 Utilizing Data for Targeting

18:39 The Role of AI in Enhancing Travel Experience

The Refresh News: September 8:Google’s Antitrust “Win,” Epsilon SSP Backlash, and Perplexity Pauses Ads

This episode of The Refresh breaks down the week’s biggest stories in advertising and tech regulation. Google escaped the harshest remedies in its long-running search antitrust trial, with the court declining to force a Chrome or Android spinoff or ban payments to partners like Apple and Samsung. Meanwhile, media buyers are taking a closer look at Publicis-owned Epsilon SSP, with some blocking it entirely due to transparency concerns. And in the AI space, Perplexity has pulled back on its ad experiments, raising bigger questions about how generative search can—or should—be monetized.

• Judge Mehta’s ruling spared Google from structural breakups or bans on partner payments, requiring only limited data sharing and oversight for six years.

• Generative AI competition from OpenAI, Microsoft, Meta, and Perplexity influenced the court’s belief that search competition is evolving without harsher remedies.

• Google maintains dominance with 65–70% of global browser share and around 40% of ad spend coming from paid search.

• Media buyers discovered they were funneling spend through Publicis-owned Epsilon SSP via reselling, sparking data leakage and conflict-of-interest concerns.

• Perplexity scaled back its ads after advertiser pushback, highlighting the lack of clear value, measurement, and final product structure in AI-driven ad formats.

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They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving the appeal of podcasting among younger audiences. Sharon emphasizes the intimate nature of podcasting and its potential for advertisers to engage with a captive audience.

Takeaways

• Podcasting is an intimate medium that engages listeners deeply.
• The growth of podcasting varies by region, with the US leading.
• Canada's podcasting market is growing but is more collaborative than competitive.
• The barrier to entry for podcasting is low, allowing diverse voices.
• Video is becoming increasingly important in the podcasting space.
• Triton Digital supports both large publishers and independent podcasters.
• Programmatic advertising in podcasting is still developing.
• Attribution and measurement in audio advertising are complex but improving.
• Podcasters should provide multiple metrics to advertisers for clarity.
• Podcasting offers a calming alternative to the noise of social media.

Chapters

00:00 Introduction to the Audio Space

01:38 Sharon's Journey in Audio

03:39 Podcasting Trends in Different Regions

05:26 The Growth of Podcasting

08:15 Maturity and Future of Podcasting

10:05 Triton's Role in Podcast Monetization

12:03 Evolution of Programmatic Advertising in Podcasting

14:45 Attribution and Measurement in Audio Advertising

17:30 Understanding Podcast Metrics

21:02 Cultural Shifts and Podcasting's Appeal

23:59 The Therapeutic Nature of Podcasting

Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising

The Refresh News: September 2: Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising

In this episode of The Refresh, Kait covers three big developments in advertising and adtech. Magnite is rolling out pause ads programmatically across major streaming providers, Anthropic has launched a cautious pilot of its AI-powered Chrome extension Claude, and the ANA has released its Q2 2025 Programmatic Transparency Benchmark report, highlighting both progress and persistent challenges in ad spend efficiency.

5 Key Highlights:

• Magnite is enabling programmatic buying of pause ads across platforms like DirecTV, Dish, and Fubo, with access through Clearline and DSPs such as Curve AI, Mountain, and Yahoo.
• Pause ads are proving popular with both advertisers and consumers, with studies showing over 50% of viewers take action after seeing one.
• Concerns remain that programmatic scale could dilute the contextual creativity that makes pause ads engaging.
• Anthropic is piloting a Chrome extension for its Claude AI, focused on browsing assistance while implementing strong safeguards against risks like prompt injection attacks.
• The ANA’s Q2 2025 report shows programmatic waste rising to $26.8B, but also notes improvements: private marketplace deals now represent 88% of transactions, CTV programmatic spend has increased, and MFA spending has dropped sharply to 0.8%.
• Would you like me to also create a short LinkedIn post version of this recap, optimized for reach and engagement?

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She emphasizes the importance of first-party data, the transformation in retail media, and the challenges she faced as a woman in a predominantly male industry. Elizabeth also highlights the significance of work-life balance and her aspirations for the next generation in the advertising industry. Takeaways

• Elizabeth Donovan has a rich background in retail media, having worked at Marriott Media Networks and AccuWeather.
• She emphasizes the importance of first-party data in enhancing customer experiences.
• Kineso positions itself as a leader in retail and commerce networks, focusing on data-driven strategies.
• The retail media landscape is rapidly evolving, with a focus on personalization and customer engagement.
• Elizabeth believes in meeting clients where they are in their retail media journey.
• She highlights the importance of collaboration and support within the industry, especially for women.
• Work-life balance is crucial, and Elizabeth dedicates time to self-care amidst her busy schedule.
• She encourages the next generation to pursue their passions, regardless of industry.
• Elizabeth's journey reflects the challenges and triumphs of women in leadership roles in ad tech.
• The conversation underscores the need for continuous learning and adaptation in the fast-paced advertising landscape.

Chapters

00:00 Introduction to Retail Media Expertise

01:08 Elizabeth's Journey into Retail Media

04:44 Kineso's Positioning in the Market

07:07 Transformation in Retail Media

09:52 The Role of First-Party Data

14:02 Challenges and Triumphs as a Woman in Ad Tech

19:06 Balancing Work and Personal Life

22:14 Future Aspirations for the Next Generation

On Today's The Refresh News: Walmart, Google, and the Shifting Ad Market

The Refresh breaks down three of the week’s biggest stories in advertising: Walmart opening up its relationship with The Trade Desk, Google’s use of advanced AI to combat ad fraud, and a recap of Upfront ad commitments that reveal the growing dominance of streaming. The conversation touches on the challenges facing independent DSPs, how advertisers continue to chase performance-driven platforms, and why streaming continues to pull dollars away from broadcast and cable.

5 Key Highlights:

• Walmart and The Trade Desk’s partnership, once exclusive, is now open—raising questions about Walmart’s long-term retail media strategy.

• The Trade Desk faces pressure from big tech platforms like Amazon and Google, who offer first-party data and vertically integrated capabilities independent DSPs can’t match.

• Google has been quietly using multimodal large language models to reduce invalid traffic, achieving a reported 40% drop in mobile ad fraud.

• Variety reports that primetime TV ad commitments declined again in 2025, while streaming saw nearly an 18% increase in ad spend.

• Advertisers are chasing targeted audiences and programmatic opportunities in streaming, while networks push premium primetime content—including live sports—onto digital platforms.

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He discusses his journey in the audio industry, the importance of company culture, and the future of audio in relation to AI. Ari emphasizes the growing demand for audio content and the unique opportunities it presents for marketers.

Takeaways

• Ari Stein has been with SiriusXM Media for over 13 years, evolving from an account executive to a senior director.
• The audio industry has seen tremendous growth, particularly in podcasting and streaming.
• Audio advertising is becoming more recognized for its impact on both upper and lower marketing funnels.
• The shift from traditional media buying to digital audio is happening, but at a slower pace than desired.
• Smart speakers have significantly contributed to the growth of audio consumption.
• Audio provides a unique opportunity for brands to connect with consumers in a personal way.
• Company culture plays a crucial role in employee satisfaction and retention.
• The demand for audio content continues to grow, presenting opportunities for marketers.
• Ari believes in the importance of education in the audio space to drive recognition and investment.
• Balancing work and personal life is essential, and Ari finds motivation in his family and team.

Chapters

00:00 The Evolution of Audio Streaming

02:48 Ari's Journey in the Audio Industry

05:19 The Growth of Podcasting and Its Impact

08:07 Understanding Audio Advertising

10:47 The Shift in Media Buying Behavior

13:41 The Power of Audio in Marketing

15:41 The Importance of Company Culture

18:02 The Future of Audio and AI

20:25 Balancing Work and Personal Life

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She highlights the transition from traditional news publishing to lifestyle content, the challenges and opportunities in revenue operations across print and digital, and the impact of AI on advertising and content creation. Rachael also reflects on the importance of collaboration, personal happiness, and maintaining a sense of humor in a fast-paced industry. Takeaways

• Rachael's career began unexpectedly at a computer camp in seventh grade.
• She transitioned from the New York Times to Hearst, focusing on lifestyle brands.
• The shift to mobile has changed how news is consumed and monetized.
• Revenue operations are evolving, with a focus on both print and digital.
• AI is becoming increasingly important in advertising and content creation.
• Collaboration across teams is essential for successful revenue operations.
• Rachael emphasizes the need for creativity in engaging audiences.
• The upcoming fashion month in September is a critical time for revenue generation.
• Maintaining personal happiness is crucial in a demanding industry.
• Building a supportive network helps navigate challenges in the ad tech space.

Chapters

00:00 Introduction to Rachael Savage and Her Background

01:02 Career Journey: From Computer Camp to Ad Operations

04:40 Transitioning from News to Lifestyle Publishing

08:51 Revenue Operations: Print vs. Digital

11:08 Opportunities in the Second Half of the Year

18:28 The Role of AI in Advertising and Content Creation23:32Personal Insights: Balancing Work and Happiness

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Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes the need to protect publishers and their content while also highlighting innovative changes within the industry. The conversation concludes with Walt expressing his passion for education and mentorship.

Takeaways

• Walt Dublin's journey into ad tech began 14 years ago.
• He became the top salesperson at his first company within six months.
• The landscape for publishers has changed significantly over the years.
• Publishers now conduct more due diligence before partnerships.
• Raptive focuses on helping mid-tier publishers monetize effectively.
• AI and crawlers pose challenges for content creators.
• Diversity in tech leads to better problem-solving and innovation.
• Raptive advocates for the protection of journalists and their content.
• Publishers are innovating to enhance user experience and revenue.
• Walt is passionate about education and mentoring young people.

Chapters

00:00 Introduction to AdTech and Walt Dublin

02:27 Walt's Journey in AdTech

05:20 The Evolution of Publisher Partnerships

08:36 Protecting Publishers in the Age of AI

11:25 Innovations and Changes in Publishing

14:21 Diversity in AdTech and Its Importance

20:59 Passions Beyond AdTech

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• Edina's journey into advertising was influenced by her creative background and desire for impact.
• Understanding the psychology of consumers is crucial in advertising.
• Clients are increasingly focusing on customer-centric strategies and data utilization.
• Personalization is key to effective marketing campaigns.
• Loyalty should be viewed as a mindset rather than a program.
• Retail media presents new opportunities for brands to connect with consumers.
• Measurement and understanding of data are critical for driving business outcomes.
• The retail landscape is evolving, requiring brands to adapt to consumer preferences.
• In-store experiences can significantly enhance customer loyalty.
• Brands that understand their customers will succeed in a competitive market.

Chapters

00:00 Introduction to AdTech and Edina's Journey

08:20 The Evolution of Client Relationships and Data Utilization

15:39 Retail Media and the Future of Commerce

20:28 Personal Brand Loyalty and Consumer Experience

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Takeaways

• Austin Scott has a rich background in ad tech, having worked with major companies like X plus one, TubeMogul, and Microsoft.
• She emphasizes the importance of adaptability and determination in the entrepreneurial journey.
• The ad tech ecosystem faces challenges such as data control and the need for flexible solutions.
• Bedrock Platform aims to empower media buyers with innovative tools and a customizable approach.
• The conversation highlights the evolving nature of CTV and its impact on advertising strategies.
• Austin believes that the marketing funnel has changed and needs to be redefined for modern advertising.
• She discusses the significance of collaboration and understanding buyer needs in ad tech.
• The importance of cross-channel measurement and attribution is emphasized in the conversation.
• Austin shares insights on the cultural differences in business practices between the US and Europe.
• The episode concludes with a focus on the future of programmatic advertising and the need for sustainable models.

Chapters

00:00 Introduction to Austin Scott and Bedrock Platform

02:11 Austin's Career Journey in Ad Tech

11:33 Transitioning to Xander and Cultural Insights

14:45 Challenges in the Ad Tech Ecosystem

20:23 The Future of CTV and Programmatic Advertising

27:05 Redefining the Marketing Funnel

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Takeaways

• Zach explains how his childhood fascination with Chinese characters and structure led him to study law in China, eventually channeling that passion for structured meaning into a career in data and advertising.
• Zach shares how data doesn’t just optimize media but fuels creativity. He references Cannes Lions and tools like Springboards that use “generative hallucinations” to inspire new creative directions—turning AI errors into a spark for innovation.
• He argues clean rooms are becoming the "cloud for media" and will soon be foundational to how brands collaborate, measure, and activate data. This includes work with platforms like Infosum and Habu.
• Zach highlights a major internal change at PepsiCo: moving from vanity metrics like CTRs to true business outcomes. This is altering how campaigns are briefed, partners are chosen, and success is defined.
• Zach warns that CTV ad fraud is growing faster than detection can keep up. He calls for industry-wide standards and collaboration, comparing the current state to a "game of whack-a-mole" that can only be solved collectively.

Chapters

03:25 The Unlikely Path to AdTech

08:25 Where Data Meets Art

14:00 Clean Rooms as Infrastructure

15:54 Culture Shift: Outcomes Over Impressions

22:56 Ad Fraud Is Everyone’s Problem

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takeaways

• Taylor Simons intentionally entered the ad tech industry.
• MediaMath's bankruptcy was a painful experience for Taylor.
• Turning failures into successes is possible with the right mindset.
• SPO is still developing and has potential for growth.
• There are over 200 SSPs actively participating in the market.
• Misaligned incentives between SSPs and DSPs create challenges.
• The open exchange has significant limitations for advertisers.
• Publishers need to consolidate their SSP partnerships for better results.
• Sharing campaign KPIs can improve trust and performance in the ecosystem.
• AI has the potential to create new programmatic channels in advertising.

Chapters

00:00 Introduction to Ad Tech and Taylor Simons

02:10 Taylor's Journey into Ad Tech

05:09 Lessons from MediaMath's Bankruptcy

06:48 Current Trends in Ad Tech

08:59 Understanding SSPs vs. DSPs

11:06 Bid Duplication and Its Impact

13:13 The Role of SPO and Curation

15:41 The Limitations of Open Exchange

18:51 Incentives in the Ad Tech Ecosystem

22:49 The Future of AI in Ad Tech

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Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversation explores the importance of metadata in advertising, the shift to streaming, and the exciting trends shaping the future of AdTech.

Takeaways

• Fariba's journey reflects the impact of immigrant experiences on career paths.
• Her passion for advertising began in childhood, influenced by family and media.
• TiVo was a pioneer in giving consumers control over their viewing experience.
• The evolution of TiVo highlights the importance of adapting to technological changes.
• Data plays a central role in understanding advertising effectiveness.
• Metadata is crucial for measuring advertising in a cookie-less environment.
• The industry is moving towards alternative currencies for audience measurement.
• Global expansion is a key focus for TiVo's future growth.
• The integration of audio and video advertising presents new opportunities.
• Fariba finds excitement in the creative and dynamic nature of the AdTech industry.

Chapters

00:00 Introduction to Fariba Zamaniyan and TiVo

02:24 Fariba's Journey: From Immigrant Roots to AdTech Leader

09:32 The Evolution of TiVo: From DVR to Data Powerhouse

13:00 AdTech Transformation: Navigating the Shift to Streaming

17:30 The Importance of Metadata in a Cookie-less World

22:39 Looking Ahead: Exciting Trends in AdTech

27:21 What Keeps Fariba in the Industry?

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He discusses his career aspirations, the importance of gut instinct in ad operations, and the need for a supportive work environment. The conversation highlights the significance of collaboration and knowledge sharing in the ever-evolving landscape of advertising.

Takeaways

• Matt Black's career began in 3D animation before transitioning to ad tech.
• He emphasizes that a resume cannot capture the full picture of a person's capabilities.
• Matt's curiosity about ad tech led him to explore various roles in the industry.
• He believes that AI will bring efficiencies but won't replace the need for human insight.
• Gut instinct plays a crucial role in ad operations, sometimes leading to successful outcomes.
• Matt's experience in the industry has shaped his desire to help others succeed.
• He is open to various career opportunities, including agency and publisher roles.
• Collaboration and knowledge sharing are essential for growth in the ad tech industry.
• Matt values a work environment where his opinions and insights are respected.
• The ultimate goal is to support families through meaningful work in the ad tech space.

Chapters 00:00 Introduction to Matt Black and His Journey

05:01 Exploring the Evolution of Ad Tech

10:00 The Role of AI in Advertising

15:00 Navigating Career Aspirations in Ad Tech

19:57 Closing Thoughts and Future Opportunities

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We dive into the current state of advertising from the pitfalls of performance obsession to the urgent need for brand building and creative reinvestment. Tom shares his take on AI’s growing role, why consumer sentiment around ads matters more than we admit, and how over-reliance on metrics can misguide strategy. His message is clear: the future belongs to brands that balance loyalty with results.

Takeaways

• Tom Goodwin's journey into advertising was accidental and driven by curiosity.
• There is a significant disconnect between marketing promises and consumer experiences.
• Brand building is becoming increasingly important in a world of abundance.
• Modern advertising has become overly focused on metrics and short-term results.
• AI in advertising may not deliver the emotional connection needed for brand loyalty.
• Consumer attitudes towards advertising have shifted to a disdainful view.
• The need for creative investment in advertising is critical for long-term success.
• Balancing brand and performance is essential for CMOs today.
• Metrics can distract from the true value of brand building.
• The time scale for brand loyalty is often much longer than immediate conversions.

Chapters

00:00 Introduction to Tom Goodwin and His Journey

03:01 The Disconnect in Modern Advertising

05:49 Brand Building vs. Performance Marketing

08:58 The Evolution of Marketing Strategies

12:05 The Role of AI in Advertising

14:55 Consumer Experience and Advertising Impact

17:49 The Need for Creative Investment

21:07 Balancing Brand and Performance

23:55 The Role of Metrics in Advertising

27:03 Consumer Attitudes Towards Advertising

30:10 The Future of Advertising Strategies

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He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry. Takeaways

• Giuseppe La Rocca's journey reflects the importance of hard work and adaptability.
• Building relationships and learning from mentors is crucial in career development.
• Understanding customer needs is key to successful enterprise partnerships.
• Mid-market clients often face high stakes in their advertising campaigns.
• The convergence of AdTech and MarTech is shaping the future of digital advertising.
• AI is becoming essential for improving programmatic trading efficiency.
• Live sports are transitioning to CTV, presenting new opportunities and challenges.
• Positivity and gratitude are vital for sustaining a career in ad tech.
• The ad tech industry is undergoing significant changes, but innovation remains strong.
• Collaboration and cross-functional teamwork are essential for addressing enterprise challenges.

Chapters

00:00 Introduction to Giuseppe La Rocca and His Journey

05:52 Transitioning to Enterprise Partnerships at StackAdapt

12:13 Understanding Mid-Market vs. Enterprise Clients

18:11 The Future of StackAdapt and Industry Trends

24:07 The Importance of Positivity in Ad Tech

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Takeaways

• Heather Carver has a diverse background in ad tech, starting from a liberal arts education.
• Her journey includes significant roles at companies like Amazon and Rubicon.
• The ad tech landscape has evolved from remnant inventory to programmatic advertising.
• AI has been integrated into ad tech for years, automating various processes.
• Curation is seen as a positive development for publishers in the ad tech space.
• The importance of maintaining quality and brand safety in advertising is emphasized.
• Heather believes that AI will create new job opportunities in the industry.
• The future of ad tech is exciting with potential innovations from Google and AI.
• Heather's focus is on reducing dependence on major players like Google.
• The conversation highlights the importance of relationships in the ad tech industry.

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Takeaways

• Bari Bucci transitioned from the buy side to the sell side of advertising.
• Building relationships is crucial for career success in ad tech.
• Asking questions is essential for learning and growth.
• Streaming and CTV are expected to continue growing significantly.
• Understanding inventory discoverability is vital for traders.
• Collaboration and knowledge sharing enhance professional development.
• The ad tech industry is evolving with advancements in technology.
• Packaging inventory effectively is important for attracting advertisers.
• Diversity in advertising verticals is increasing in the streaming space.
• Continuous learning and adaptation are key in the fast-paced ad tech environment.

Chapters

00:00 Introduction to Bari Bucci and Her Journey

02:55 Transitioning from Buy Side to Sell Side

05:59 Building a Career Through Relationships

08:50 The Importance of Asking Questions

12:06 Bringing Buy Side Insights to Content Providers

14:56 The Future of Streaming and CTV

17:50 Industry Growth Amid Economic Challenges

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Takeaways

• Shawn Lim founded Human Algorithm to create representation for marginalized communities.
• His journey into journalism began with a desire to write and tell stories.
• Personal experiences, especially as a parent, have shaped his content creation.
• Authenticity and vulnerability are key in personal branding.
• He emphasizes the importance of not oversharing or trauma dumping.
• Shawn believes that sales and marketing are essential for personal branding.
• Podcasts are a growing staple in the creator economy.
• He aims to help others through his content and storytelling.
• Creating a platform for his daughter has been a driving force in his work.
• Asking questions and seeking understanding is crucial in all endeavors.

Chapters

00:00 Introduction to Personal Branding and the Creator Economy

03:07 Sean Lim's Journey into Journalism and Media

06:07 Creating Human Algorithm: A Purpose-Driven Platform

09:04 The Impact of Personal Experiences on Content Creation

11:44 Navigating Vulnerability and Authenticity in Personal Branding

14:55 Challenges of Sharing Personal Stories Publicly

18:12 The Future of the Creator Economy and Podcasting

21:11 Final Thoughts and Messages for the Audience

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She emphasizes the importance of performance marketing in connected TV (CTV) and how her background has equipped her to build effective advertising strategies. Ria also highlights the role of innovation and AI in the industry, the challenges and opportunities for female leaders in ad tech, and the significance of building relationships within the community.

Takeaways

• Ria's journey into ad tech was unexpected but rewarding.
• The advertising industry is constantly evolving and exciting.
• Building a strong team is crucial for success in startups.
• Performance marketing is becoming increasingly important in CTV.
• Economic challenges can drive innovation and value in advertising.
• WURL focuses on helping publishers drive more value for each impression.
• Contextual targeting is key for effective advertising strategies.
• AI and technology are rapidly changing the advertising landscape.
• Building relationships is essential for success in ad tech.
• Being authentic and vulnerable can lead to greater professional growth.

Chapters

00:00 Introduction to Ria Madrid and WURL

03:00 Ria's Journey into Advertising and Ad Tech

08:57 Transitioning from Xumo to WURL

11:57 Building Advertising Strategies at WURL

15:51 The Future of CTV and Performance Marketing

21:07 Innovation and AI in Advertising

23:00 Being a Female Leader in Ad Tech

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Takeaways

• Bill Condon has a rich history in the ad tech space, starting from the agency side.
• The rise of FAST has transformed how consumers access content for free with ads.
• Content distribution is evolving, with a focus on accessibility and discoverability.
• Streaming is becoming a significant player in the advertising landscape, especially with live sports.
• The integration of ad tech and streaming is creating new opportunities for advertisers.
• FAST channels are filling gaps in content availability, especially during the pandemic.
• The economic model of content distribution is changing, with a shift towards digital.
• Advertisers are increasingly recognizing the value of streaming platforms for reaching audiences.
• The future of streaming will see more big-scale events and innovations in targeting and data usage.
• The industry is still in its infancy, with much potential for growth and evolution.

Chapters

00:00 Introduction to Bill Condon and His Journey

06:34 The Rise of FAST and Streaming Television

12:21 The Evolution of Content Distribution

18:07 The Future of Streaming and Digital Advertising

32:05 Looking Ahead: Innovations in Streaming and Advertising

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Takeaways

• Bob Regular has 30 years of experience in digital media.
• The ad tech industry is characterized by constant change.
• Entrepreneurship requires a passion for chaos and problem-solving.
• Building direct relationships with publishers is crucial for success.
• Transparency in advertising is increasingly important.
• The business of arbitrage in ad tech has diminished.
• AI is set to transform workflows and creative processes in advertising.
• InfoLinks focuses on creating unique ad units for better performance.
• Publishers are facing significant challenges in monetization.
• The future of ad tech will involve adapting to new consumer behaviors.

Chapters

00:00 Introduction to AdTech and Entrepreneurship

03:00 Bob Regular's Journey in Digital Media

05:47 The Evolution of Ad Networks

12:09 Building InfoLinks: A New Approach

18:02 The Importance of Direct Relationships in AdTech

23:49 Transparency and the Future of Advertising

30:02 Looking Ahead: Trends in AdTech

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Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers.

Takeaways

• Curation is a growing focus in the advertising industry.
• Yen's journey into curation was accidental but impactful.
• The audio advertising space has significant untapped potential.
• Curation is not just about supply; it's about expertise.
• Digital audio spending is on the rise but still underutilized.
• Education is key to shifting budgets towards audio advertising.
• Curation can bridge the gap in fragmented ad tech solutions.
• Innovations in AI and digital out-of-home are exciting trends.
• The emotional impact of audio ads can rival that of video.
• The future of advertising lies in making the buyer's job easier.

Chapters

00:00 Introduction to Curation and Yen Nguyen

01:01 Yen's Journey in Curation

05:11 Curation's Evolution in AdTech

10:50 The Future of Audio Advertising

15:50 Bridging the Gap in Audio Advertising

19:06 The Role of Curation in AdTech

25:29 Innovations in AdTech and Future Trends

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Takeaways

• Danilo transitioned from engineering to ad tech unexpectedly.
• His passion for technology and networking drove his career choices.
• The ad tech industry has evolved significantly since 2015.
• CTV and retail media are key growth areas for the future.
• AI will simplify workflows and create new engagement channels.
• Aperiam is focusing on advisory services to enhance client relationships.
• Understanding the ad tech landscape is crucial for success.
• The importance of solving specific brand problems in startups.
• A strong team and technology are essential for scaling.
• Danilo emphasizes the need for transparency in the programmatic supply chain.

Chapters

00:00 Introduction to Danilo Tauro and His Journey

02:10 Transitioning from Engineering to Ad Tech

07:07 The Move to Amazon Ads and CTV

09:37 Leading Uber Eats Advertising

11:14 Insights from Aperium Ventures

13:23 Aperiam Shift to Advisory Services

17:32 Understanding Aperiam Ads Technology

22:13 Future Trends in Ad Tech and AI

25:42 What Aperiam Looks for in Startups

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They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change.

Takeaways

• Moe Chughtai is a child of immigrants, shaping his worldview.
• He transitioned from a potential medical career to marketing.
• MIQ has grown from 200 to 1500 employees in eight years.
• The importance of personal connections in corporate culture.
• CTV is becoming a primary platform for marketers.
• Brands are looking for total video strategies, not just CTV.
• AI is transforming sales enablement in advertising.
• Collaboration is key in the evolving ad tech landscape.
• The advertising industry is experiencing significant maturity.
• Constant change in advertising keeps professionals engaged.

Chapters

00:00 Introduction to Moe Chughtai and MIQ

01:36 Moe’s Journey into Advertising

04:01 Transition from Adobe to MIQ

07:36 The Evolution of CTV and Streaming

10:17 Bridging the Gap: Data and Measurement in Advertising

12:54 Balancing Linear and CTV Strategies

15:05 Future Trends in Streaming and AI

20:58 The Excitement of the AdTech Industry

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Key Takeaways

• Ali's journey into ad tech began with a desire to learn something new.
• Her background in psychology helps her understand clients better.
• Building trust and confidence is crucial in partnerships.
• She emphasizes the importance of human connection in business.
• Ali believes in setting high standards for herself and her team.
• Her experiences at various companies shaped her approach to ad tech.
• She sees the ad tech industry as a puzzle to solve.
• Ali values the importance of creative strategies in advertising.
• She believes in the power of communication over email.
• Finding balance in life is a continuous journey.

Chapters

00:00 Introduction to Ali Wendroff

01:08 Journey into Ad Tech

04:32 Influences and Inspirations

07:37 Building from the Ground Up

11:10 Transitioning to ShareThrough

14:14 Industry Trends and Future Outlook

19:50 Psychology in Ad Tech

24:43 Finding Balance and Motivation

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Takeaways

Oren Kaniel co-founded AppsFlyer to address a gap in mobile attribution.

The mobile app ecosystem lacked measurement tools, leading to ineffective marketing strategies.

The 'aha moment' for AppsFlyer came when they revealed the inefficacy of ad clicks and impressions.

Privacy regulations have significantly impacted data collection and attribution methods.

Oren emphasizes the importance of passion in driving innovation and overcoming challenges.

The mobile marketing landscape is evolving towards multi-channel solutions.

AppsFlyer has become a leader in privacy-enhancing technologies for measurement.

The company faced initial skepticism from investors about the viability of mobile attribution.

Oren's journey reflects the importance of resilience in entrepreneurship.

The future of mobile marketing will focus on privacy-preserving measurement solutions.

Chapters

00:00 The Birth of AppsFlyer

05:11 Identifying Market Gaps

10:58 The Aha Moment in Attribution

14:50 Navigating Privacy Regulations

20:03 The Future of Mobile Marketing

25:04 Passion and Persistence in Entrepreneurship

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This week’s highlights:

• TikTok + Perplexity? – With only days until the next ban deadline, Perplexity is pitching a future where TikTok becomes an AI-fueled search powerhouse. Imagine contextual Q&A built into your video feed, creator discovery powered by real user questions, and cross-platform personalization. Is it wishful thinking? Maybe. But it would be a bold reset for the social ecosystem.
• Facebook goes back to basics – Meta execs have finally admitted what users have been saying for years: we just want to see our friends. Facebook is reintroducing a dedicated feed for friends and family content. It’s a move driven by declining engagement and the growing sense that AI-generated filler isn't cutting it.
• Principal-based media buying – Meta is enticing major holding companies with bulk inventory deals, letting agencies buy media in advance and resell it to clients. Critics say it sacrifices transparency and trust. Supporters say it drives performance and margin. Either way, it signals a more aggressive monetization strategy as economic pressures mount.

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Takeaways

Heather's journey began in mobile marketing before transitioning to ad tech.

The importance of education in sales and client relationships.

MadTech focuses on product and data consultancy in the AdTech and MarTech space.

A shift from checkbox solutions to intentional investment in technology.

The convergence of AdTech and MarTech is becoming more pronounced.

Efficiency is a key trend in the industry, driven by client needs.

AI is playing a significant role in enhancing product development.

Personal relationships are crucial in the ad tech industry.

Finding balance in life is a continuous challenge for professionals.

Connectivity between platforms is essential for future success.

Chapters

00:00 Introduction to Heather Macaulay and Her Journey

03:01 Career Path and Industry Insights

06:05 MadTech's Culture and Team Dynamics

08:50 The Future of AdTech and MarTech

11:57 The Shift Towards Efficiency in the Industry

14:55 Personal Connections in AdTech

17:56 Finding Balance in a Demanding Industry

20:55 Key Takeaways and Closing Thoughts

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Takeaways

Molly started her career in ad tech at a small startup with no prior experience.

Working in a startup allows for personal growth and a unique company culture.

Transitioning into sales was a pivotal moment in Molly's career.

Demand transparency is crucial in the advertising supply chain.

Education and awareness are key for brands and agencies in ad tech.

AI is becoming integral in improving ad tech processes.

Building a strong network is essential for support in challenging times.

Community involvement is important for personal fulfillment.

Women in ad tech can build strong networks and support each other.

Confidence and assertiveness are vital for success in the industry.

Chapters

00:00 Introduction to Ad Tech and Molly McArdle

03:04 Molly's Journey into Ad Tech

05:47 The Startup Experience and Its Challenges

08:51 Industry Trends and Demand Transparency

12:00 The Role of AI in Ad Tech

14:59 Maintaining Motivation in a Volatile Environment

17:56 Community Involvement and Giving Back

21:10 Women in Ad Tech: Challenges and Triumphs

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Takeaways

Meagan's journey in programmatic advertising has been extensive and transformative.

Starting her career at SpotX, she gained valuable experience in ad tech.

Meagan's move to Paris was a pivotal moment in her career.

AMC Networks focuses on distributing content across multiple platforms.

The importance of audience engagement is central to AMC's strategy.

Partnerships are crucial for monetization and growth in the ad tech space.

Human connection is key to successful business relationships.

AMC's diverse content caters to a wide range of audience preferences.

Challenges in the streaming industry include adapting to changing viewer habits.

Meagan aspires to create a wine and cheese store, reflecting her passion for food and connection. 

Chapters

00:00 Introduction to Meagan Myers and Her Journey

03:00 Meagan's Career Path and Experiences

06:07 AMC's Unique Approach to Streaming

08:55 Ad Strategy and Audience Engagement

12:00 Partnerships and Monetization Strategies

15:04 The Importance of Human Connection in Business

17:54 Content Diversity and Audience Loyalty

21:01 Challenges in the Streaming Industry

23:57 Personal Insights and Future Aspirations

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Takeaways

Vanessa Otero transitioned from law to AdTech through a passion for media reliability.

AdFontes rates news sources to help readers and advertisers navigate bias.

The rise of partisan media has led to a fragmented news landscape.

Advertisers are increasingly avoiding news outlets, impacting journalism.

Brand safety tools often block valuable news content due to keyword filtering.

The First Amendment protects free speech but allows private companies to moderate content.

The definition of 'press' is evolving in the digital age.

Negative news is crucial for public awareness and engagement.

Advertisers can benefit from associating with high-quality news content.

Sentiment analysis in advertising may overlook the importance of negative news.

Chapters

00:00 From Law to AdTech: Vanessa Otero's Journey

07:58 Navigating Free Speech and Advertising Pressures

14:30 The Evolving Landscape of News and Media

20:45 AdTech Solutions: Bridging Advertisers and Reliable News

26:44 Challenging Sentiment Analysis in Advertising

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Takeaways

Networking is key to success in any industry.

Women often face unique challenges in balancing work and family.

The advertising landscape is rapidly evolving with CTV.

AI is transforming how advertising campaigns are executed.

Building relationships is a long-term investment.

Mentorship can significantly impact career growth.

Work-life balance is often a myth, especially for women.

Consumer behavior is changing with new technology.

Binge-watching has changed how we consume content.

The future of advertising will be driven by programmatic transactions.

Chapters

00:00 Introduction to Kathy Argyriou and Her Journey

05:51 The Importance of Networking and Mentorship

11:19 Challenges Faced by Women in the Industry

17:41 The Rise of Connected Television (CTV)

22:54 The Future of Advertising and AI's Role

25:24 Changing Consumer Habits and Content Consumption

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Takeaways

Kelly started her career in marketing for a multifamily housing company.

She transitioned to ad tech to embrace the changing media landscape.

SpotX was pivotal in her career, focusing on operations and customer success.

Understanding both supply and demand sides of ad tech is crucial.

Education on CTV buying has improved among media buyers.

Measurement and insights are essential for proving ad effectiveness.

AI is focused on enhancing consumer experience and content recommendations.

Building relationships in ad tech is vital for collaboration.

Change is challenging but necessary for growth in the industry.

Kelly would consider being a travel agent if not in ad tech.

Chapters

00:00 Introduction to the Ad Tech Landscape

01:43 Kelly's Career Journey in Ad Tech

07:03 SpotX and the Evolution of CTV

10:37 Navigating the Changing Landscape of TV Advertising

12:44 Understanding CTV as a Performance Channel

14:26 The Role of AI in Streaming and Advertising

21:35 The Importance of Relationships in Ad Tech

25:37 Personal Insights and Future Aspirations

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Takeaways

Rob Wilk has a 30-year career in advertising.

He was the first salesperson at Rollingstone.com.

Yahoo is experiencing a cultural revival with many former employees returning.

AI is integrated into all Yahoo products, enhancing advertising outcomes.

The advertising industry is fun and attracts passionate people.

Rob values personal connections and relationships in his career.

Helping others brings Rob personal satisfaction.

AI should be seen as a tool to enhance work, not a threat.

The culture at Yahoo emphasizes collaboration and positivity.

Rob respects the leadership and culture at Microsoft. 

Chapters

00:00 Introduction to Rob Wilk and Yahoo's Revival

01:20 Rob Wilk's Career Journey in Advertising

06:12 The Evolution of Digital Advertising and Overture

11:59 Yahoo's Cultural Shift and Team Dynamics

16:23 AI's Impact on Advertising and Sales

22:00 The Joy of the Advertising Industry and Personal Connections

29:39 Brand Loyalty and Reflections on Microsoft

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Takeaways

Dave Simon's journey in advertising began with a passion for creativity.

Transitioning to sales was driven by a desire for entrepreneurial excitement.

The rise of programmatic advertising marked a significant shift in the industry.

Navigating challenges during the pandemic highlighted the importance of adaptability.

AI and CTV are key trends shaping the future of advertising.

Identity and privacy concerns are increasingly relevant in the ad tech landscape.

The human element in ad tech fosters collaboration and support among peers.

Continuous learning is essential in an ever-evolving industry.

Disruption can come from unexpected sources, changing the landscape rapidly.

The future of advertising is bright with innovation and new opportunities.

Chapters

00:00 Introduction to Dave Simon and His Journey

01:24 Dave's Early Career and Transition to Sales

06:34 The Rise of BrightRoll and Programmatic Advertising

12:07 Navigating Challenges During the Pandemic

15:13 The Future of Advertising: AI, CTV, and Privacy

23:37 The Human Element in Ad Tech

28:07 Disruption in the Advertising Industry

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Takeaways

Mark's journey in ad tech began in the early 2000s.

Building products in ad tech is both challenging and rewarding.

Transformative experiences at Rubicon Project shaped Mark's career.

The ad tech landscape is evolving with blurred lines between buy and sell sides.

Innovation is crucial in a competitive market.

Privacy regulations are a significant challenge for product managers.

Cross-media advertising presents new growth opportunities.

The legacy of cookies is still felt in the industry.

Mark emphasizes the importance of household targeting in the future.

Collaboration and transparency within teams lead to better outcomes.

Chapters

00:00 Introduction to Ad Tech and Mark McEachran

01:18 Mark's Journey in Ad Tech

04:45 The Joy of Building in Ad Tech

08:09 Transformative Experiences at Rubicon Project

10:41 Navigating the Evolving Landscape of Ad Tech

15:57 Challenges in Product Management and Innovation

19:13 Future Growth Opportunities in Cross-Media Advertising

26:23 Reflections on Industry Changes and the Cookie's Legacy

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Takeaways

• The merger of Connatix and JW Player is a significant development in the ad tech industry.
• Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry.
• Understanding the fundamentals of ad tech is crucial for success as a revenue leader.
• The community in the ad tech space is supportive and collaborative.
• AI is transforming content discovery but also presents challenges for traditional publishing.
• The future of advertising lies in contextual and creative data strategies.
• Mergers and acquisitions are a constant in the ad tech landscape.
• Finding joy in work is essential, even in a fast-paced environment.
• The evolution of video technology is reshaping advertising strategies.
• Change is the only constant in the ad tech industry.

Chapters

00:00 Introduction to the Ad Tech Landscape

02:14 Jenn Chen's Journey in Ad Tech

06:51 The Merger of Connatix and JW Player

10:28 Understanding the Ad Tech Ecosystem

12:46 The Evolution of Video Technology

15:51 Future Opportunities in Advertising

19:29 The Role of AI in Content Discovery

23:27 Community and Longevity in Ad Tech

27:17 Finding Happiness in a Fast-Paced Industry

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She shares her journey from Sweden to leading the OAAA, the challenges faced during the pandemic, and the unique advantages of OOH advertising, including its brand safety and effectiveness. Anna emphasizes the importance of cultural adaptation in the U.S. market and highlights the exciting innovations and growth opportunities within the OOH space, while addressing common misconceptions about the industry.

Takeaways

• OOH advertising is evolving with digital transformation.
• Anna Bager's international experience enriches her leadership.
• The pandemic presented challenges but also opportunities for OOH.
• Digital OOH allows for more dynamic and targeted advertising.
• Programmatic advertising is a key growth driver for OOH.
• OOH is often overlooked but is a vital part of advertising.
• Cultural adaptation is crucial for success in the U.S. market.
• OOH ads are generally perceived as non-intrusive and brand safe.
• The industry is seeing increased interest and innovation post-pandemic.
• Misconceptions about OOH advertising complicate its understanding.

Chapters

00:00 Introduction to OOH Advertising and Anna Bogger

05:17 Anna's Journey to OAAA Leadership

11:02 Cultural Adaptation in the U.S. Market

12:21 The Evolution of Digital Out of Home

20:24 Programmatic Advertising in OOH

21:35 Exciting Innovations in OOH Advertising

25:12 Common Misconceptions About OOH Advertising

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He emphasizes the need for creativity in advertising and the challenges posed by privacy regulations, while also highlighting the potential for innovative solutions in the ad tech space.

Takeaways

• Sam Bloom is a third-generation advertiser with a rich family history in the industry.
• Transparency in advertising is crucial for building trust with clients.
• The advertising industry faces significant challenges due to poor financial incentives.
• Connected TV is a transformative opportunity for advertisers.
• Privacy regulations are becoming increasingly complex and fragmented.
• The future of advertising will rely heavily on creative solutions.
• Understanding consumer emotions can enhance advertising effectiveness.
• The rise of the creator economy is reshaping how brands connect with audiences.
• Testing creative ideas quickly can lead to more effective advertising campaigns.
• The relationship between brands and consumers is evolving, emphasizing authenticity.

Chapters

00:00 Introduction to Sam Bloom and PMG

01:16 Sam Bloom's Journey in Advertising

05:40 The Importance of Transparency in Ad Tech

07:05 Family Legacy and Its Impact on Business

09:41 The Role of Marketing in Advertising

15:08 Exploring Connected TV and Its Potential

27:15 The Future of Privacy and Advertising

30:04 The Rise of Creative in Advertising

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The conversation highlights the potential consolidation of power, financial implications, and the shift towards an AI and data-driven era in advertising. Experts share insights on how this merger may affect client relationships, agency dynamics, and the future landscape of advertising, including the opportunities for smaller agencies to thrive amidst the changes.

Thank you to my guests:

• Arielle Garcia from Check My Ads
• Mike Evans from Magnite
• Bernard Urban from BCSI/Silverblade Partners

Takeaways

• The Omnicom and IPG merger represents a significant consolidation of power in the advertising industry.
• There are concerns about the impact of this merger on competition and smaller agencies.
• The merger is expected to create $750 million in cost synergies, primarily from back-office functions.
• Access to first-party data is a key focus, but much of it remains third-party data.
• The merger may lead to increased friction with clients due to potential conflicts of interest.
• Cash management is critical for the success of the merged entity.
• The advertising industry is transitioning into an AI and data-driven era.
• The merger could lead to more pressure on the publisher landscape and media owners.
• Smaller and mid-sized agencies may find new opportunities as larger agencies consolidate.
• The future of advertising will require agencies to adapt to changing market dynamics and client needs.

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What does this deal mean for advertisers, connected TV, and the fight against walled gardens? 

Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this merger will redefine data control, measurement, and ad performance. From strategic goals to branding challenges (Flashavid, anyone?), we cover it all. Don’t miss this in-depth discussion on the future of advertising!

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In this episode, we dive into Viant’s recent acquisition of Iris TV, aimed at boosting transparency and improving targeting and measurement in the growing CTV space, where over 40% of ad spend on Viant’s platform now flows. We explore how this move strengthens Viant’s ad products to compete with walled gardens while keeping Iris TV independent to support an open ecosystem. We’ll also look at the importance of understanding content at a detailed level to give advertisers the edge in reaching the right audiences.

takeaways

• Viant acquired Iris TV to enhance transparency in the CTV ecosystem.
• The acquisition aims to provide better targeting and measurement capabilities.
• CTV is growing rapidly, with over 40% of total spend on Viant's platform.
• The focus is on creating superior ad products to compete with walled gardens.
• Iris TV will operate independently to support the open ecosystem.
• Understanding content at a granular level is crucial for advertisers.
• Privacy regulations are shaping the future of ad tech.
• The market is excited about the potential of Iris TV.
• Investment in ad tech is essential for the open ecosystem's growth.
• Viant aims to attract more entrepreneurs to build innovative solutions.

Chapters

00:00 Introduction to the Acquisition

01:07 The Purpose Behind Acquiring Iris TV

05:14 The Future of CTV and Walled Gardens

08:14 Iris TV's Independence and Its Role

10:37 Understanding Content and Privacy in CTV

18:33 Market Reactions and Future Prospects

Learn more about your ad choices. Visit megaphone.fm/adchoices