The Advertising Forum by Marketecture

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

Fri, 24 Apr 2026 15:00:00 -0000

In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-store performance.

She shares how Fleet Feet leverages Connected TV as an awareness driver, measures real business impact across online and offline channels, and empowers local store owners with efficient, testable media strategies.

Takeaways

Fleet Feet blends national branding with local ownership to drive community-first retail experiences
Awareness remains a major growth opportunity even in markets with physical stores
CTV is primarily used as an awareness channel to fuel the top of the funnel
Measurement focuses on incrementality, store visits, and site traffic
Budget flexibility and transparency are critical when choosing media partners
Testing new strategies can unlock more efficient and profitable channels

Chapters
00:00 Introduction to the episode

00:13 Tiffany Lee joins from Fleet Feet

00:33 What Fleet Feet is and how the business operates nationally and locally

02:05 Challenges of maintaining brand consistency across local markets

03:35 The role of CTV in Fleet Feet’s marketing strategy

05:01 Measuring impact across online and in-store performance

06:32 Choosing the right CTV partner and budget considerations

08:22 Proving ROI and tying awareness to conversions

09:25 Why brands shouldn’t be afraid to test new strategies

10:48 Closing thoughts and sponsor shoutout

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

Thu, 23 Apr 2026 04:00:00 -0000

In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acquisition and drive measurable growth.

Jay breaks down the evolution from traditional guerrilla marketing to data-driven CTV strategies, revealing how better targeting, attribution, and media control dramatically reduced acquisition costs while doubling leads, even during off-season periods.

Takeaways

CTV can significantly lower customer acquisition costs when properly optimized
Attribution and tracking are essential to proving marketing effectiveness
Not all impressions are equal—placement quality matters more than volume
Growth comes from a mix of channels, not a single “silver bullet”
Franchise businesses benefit from hyper-local targeting and control
CTV can drive results even during traditionally slow seasons

Chapters

00:01 Introduction to the episode and guest

00:23 Overview of Mosquito Squad’s business model

00:41 Educating customers as a key growth driver

01:27 Why CTV became a strategic channel

01:50 Early marketing challenges and scaling issues

03:00 Importance of attribution and measurement

04:11 Why customer acquisition cost is the key metric

05:10 Subscription model and focus on new customers

06:02 Initial CTV struggles and inefficiencies

06:30 The issue with low-quality ad placements (free TV)

07:00 Optimizing media placement and targeting

07:30 Cutting CAC from $350 to under $200

08:00 Doubling leads during off-season months

08:30 Scaling results and improving efficiency further

09:26 Advice for SMBs and franchise marketers

09:38 Importance of control, targeting, and attribution

11:22 Final thoughts on testing and measurement

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

Thu, 16 Apr 2026 04:00:00 -0000

In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influencer marketing falls short for high-ticket items and how brands can drive real ROI through smarter attribution, creative testing, and full-funnel presence.

Takeaways

The furniture industry remains highly traditional due to legacy ownership, operational complexity, and low prioritization of marketing.
Influencer marketing is ineffective for high-consideration purchases like furniture, but creators are valuable for content production.
A holistic, omnichannel approach is critical for brands to stay visible across TV, social, and search when customers are in-market.
Attribution remains a major challenge, especially with TV and CTV, making ROI difficult to measure precisely.
Success should be measured through blended signals like traffic, engagement, and overall sales trends, not just direct conversions.
CTV works best as an awareness and consideration channel, not a direct-response tool.
Creative strategy matters; ads should be memorable, actionable, and include trackable elements like QR codes.
The key to modern marketing success is finding the right media mix, not relying on a single channel.

Chapters

00:00 Introduction & Guest Overview

00:40 Meet Alex Back (CEO, Couch)

01:18 Why Furniture Marketing Is Stuck in the Past

03:19 What’s Actually Working Today

03:42 Why Influencer Marketing Falls Short

05:00 The Power of Holistic Marketing

06:06 The Attribution Problem in Traditional TV

08:13 How to Measure Marketing Success Today

10:54 The Role of CTV in the Media Mix

11:20 How to Make CTV Work

12:00 Closing Thoughts & Key Lessons

CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover

Thu, 09 Apr 2026 04:00:00 -0000

In Episode 2 of the From Screen to Store series, sponsored by JamLoop, Tim Glover (EVP Media, USA Marketing Partners) breaks down transparency, performance, and the shift from linear vs. digital to a unified video strategy. Learn how agencies can connect media spend to store traffic, revenue, and measurable ROI in today’s evolving advertising landscape.

Takeaways

People, process, and partnerships are the foundation of modern agencies
Brands hire people, not agencies
Transparency is the most critical factor in partnerships
CTV should be viewed as part of a unified video strategy
Performance measurement requires both macro and micro views
Retail success is driven by store traffic and sales
Data sharing unlocks better results

Chapters

00:00 Introduction & Guest Overview

00:41 Tim’s Career Journey & Agency Background

02:05 Building an Agency: People, Process, Partnerships

02:26 The Hub-and-Spoke Agency Model

04:25 Building CTV Capabilities: In-House vs. Partners

05:08 What Clients Really Want: Experience & Performance

06:14 Evaluating Partners: Why Transparency Wins

07:10 The Evolution of CTV Expectations

08:07 Rethinking CTV as “Video”

08:58 Connecting CTV to Real-World Outcomes

09:46 Measuring Performance: Macro vs. Micro

10:28 Optimizing Campaigns with Geo Targeting

11:18 Transparency in Practice

12:18 Final Thoughts & Closing

From Screen to Store: How CTV is Driving Real Outcomes with Leif Welch of JamLoop

Thu, 02 Apr 2026 04:00:00 -0000

In episode 1 of the From Screen to Store series, sponsored by JamLoop, Leif Welch, Founder and CEO of JamLoop, breaks down how connected TV is evolving from a brand awareness channel into a full-funnel performance driver. He shares how mid-market brands are leading this shift, why outcomes now matter more than impressions, and how advertisers can connect CTV to real business results both online and offline.

Takeaways

CTV is shifting from impressions to measurable business outcomes
Mid-market brands are leading the move toward performance-driven advertising
A full-funnel strategy is key to turning awareness into action
Transparency and measurement are critical in modern media buying
A 70/30 mix of CTV and digital formats drives better results
Incrementality helps prove real impact beyond correlation

Chapters

00:14 Introduction to the series and Leif Welch from JamLoop

01:04 What JamLoop does and its focus on driving real outcomes

02:04 The importance of transparency in CTV advertising

03:06 Measuring real-world impact of CTV campaigns

05:05 Why outcomes have become the new standard in advertising

06:07 The gap between traditional TV thinking and modern CTV

07:04 Rising costs and challenges in search and social

08:02 Building a full-funnel CTV strategy in practice

10:22 How to define success and measure campaign performance

11:31 Time, scale, and expectations for effective campaigns

12:24 Using incrementality to validate real impact

13:10 The 70/30 framework for full-funnel performance

Tom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency Growth

Thu, 26 Mar 2026 04:00:00 -0000

In this episode of the Advertising Forum’s Open Garden Series, sponsored by AI Digital, Jeremy Bloom, AdTechGod, Tom Burke (AI Digital), and Kevin Zoss (Lazy Boy Agency) break down platform openness, AI-driven workflows, and how agencies can future-proof their marketing stack.

They discuss fragmentation in ad tech, the return of agency partnerships, the rise of AI tools in media buying and creative development, and why human taste and strategy remain critical in modern marketing.

Takeaways

Open equals leverage for agencies.
Openness creates more opportunities for brand connections.
Fragmentation is reshaping media buying.
Being open requires more structure, not less.
AI is transforming workflows.
Human taste and strategy remain irreplaceable.
Future-proofing marketing stacks requires optionality.

Chapters

00:00 Introduction to the Open Garden Series

00:40 What “Open” Really Means in Advertising

02:06 The Brand to Human Connection

03:04 Fragmentation and the Evolution of Buying Tools

04:20 Why Openness Requires More Structure

05:27 The Friction in Modern Media Buying

07:38 AI and Intelligence Layers in the Open Ecosystem

09:36 Choosing Neutral and Trusted Partners

11:03 Building an Open but Usable System

12:19 Future Proofing the Marketing Stack

14:10 Final Thoughts on the Open Ecosystem

Tim Ringel, Meet The People CEO, on Open Ecosystems, Agency Growth, and Breaking Down Walled Gardens

Thu, 19 Mar 2026 04:00:00 -0000

In this episode of the Advertising Forum Open Garden Series, Tim Ringel, Founder and CEO of Meet The People, shares how openness shapes the way modern agencies scale and collaborate. He explains why breaking down silos between creative, media, and data is critical for performance and client trust. Tim also discusses how agencies balance flexibility with structure, how vendor partnerships should be evaluated, and how open tech stacks and AI tools can unlock better insights and ROI for brands.

Angel Suarez, Founder and CEO of Pixel & Plume, on How Smaller Agencies Compete with Big Networks

Thu, 12 Mar 2026 04:00:00 -0000

In this episode of the Advertising Forum Open Garden Series, Angel Suarez, Founder and CEO of Pixel & Plume, shares how smaller agencies compete with larger players using flexible tech stacks, strategic partnerships, and AI-driven tools. He also discusses the importance of trust, customization, and prioritizing quality over scale in building strong client relationships.

Open Garden Talk: Mary Gabrielyan on Winning in an Open Ad Ecosystem

Thu, 05 Mar 2026 05:00:00 -0000

In this episode of the Open Garden Series, Jeremy Bloom and AdTechGod sit down with Mary Gabrielyan, Chief Strategy Officer at AI Digital, to talk about why embracing openness in advertising is becoming a competitive advantage. From navigating platform fragmentation to staying vendor-neutral, Mary shares how flexibility and expertise help brands drive real business outcomes.

Takeaways

The ad ecosystem is more fragmented than ever, pushing marketers to think beyond individual platforms
Vendor neutrality and flexible budgets help optimize performance across channels
Measurement and attribution remain the biggest challenges in open advertising

Chapters

00:00 Introduction to the Open Garden Series

00:27 Why AI Digital chose the open garden philosophy

01:17 Fragmentation across the ad ecosystem

02:17 Vendor neutrality and AI-native strategy

02:58 How AI Digital evaluates partners and platforms

04:05 Using flexibility to create client value

05:15 Measurement and attribution challenges

06:12 Negotiation power with vendors

06:39 Turning fragmentation into a strategic portfolio

08:23 How the open garden mindset shapes hiring

10:50 What needs to change for open advertising to work
13:08 Closing thoughts and episode wrap-up

Domenic Venuto on Trust as the New Media Currency in an AI Driven Advertising World

Thu, 18 Dec 2025 05:00:00 -0000

In episode 4 of the Brand Trust series sponsored by Mozilla Ads, Jeremy Bloom and AdTechGod sit down with Horizon Media Chief Product and Data Officer Domenic Venuto, who unpacks why trust has become central to modern advertising. He explains how Horizon’s AI native Blu Platform uses first-party data enrichment and transparent LLM workflows to speed up insight and decision-making without turning media into a black box. The group also digs into privacy-first browsers, shifting consumer search behavior, and why agencies must prove trust both during upfront diligence and in day-to-day operations. Finally, Venuto shares a pragmatic view of AI as both smarter and riskier, and argues that ethical, observable systems are the path to protecting brands and improving outcomes.

Takeaways

Trust is no longer a brand value alone; it is a business requirement driving media and technology decisions
AI accelerates insight and decision-making, but only works when transparency and data integrity are built in
Clients demand visibility into how AI models work, what data is used, and how outputs are generated
Privacy-first platforms and shifting consumer behavior are fundamentally changing search and personalization
Horizon’s hands-on keys approach removes delays and empowers clients with the same tools used internally
Ethical, observable AI can reduce risk while making media buying smarter and more accountable
The future of advertising depends on trust-first models becoming the industry standard

Chapters

00:00 Introduction to the Brand Trust Series and guest Domenic Venuto

00:49 What “trusted environments” really mean for clients today

01:15 Horizon’s AI-native Blu Platform and first-party data enrichment

02:41 Why trust matters when AI drives critical business decisions

03:33 Adapting to privacy-first browsers and rapid innovation cycles

04:38 How client expectations around trust have evolved

05:59 Operational trust and decision-making at scale

06:29 Proving trust and performance through hands-on technology access

07:28 Reinventing the agency model while keeping business personal

09:00 Is AI making media buying smarter or riskier for brand safety

10:36 Using ethical, transparent AI to rebuild trust

11:04 The future of trust-first models in advertising

11:52 Closing thoughts and sponsor acknowledgments

Brand Trust and Performance in Modern Advertising with Natasha Shaikh and AI Privacy First Media

Tue, 16 Dec 2025 05:00:00 -0000

Natasha Shaikh, Head of Paid Media Center of Excellence at Wells Fargo, joins the Brand Trust series sponsored by Mozilla Ads to unpack how brand safety has expanded beyond placement into sentiment, especially as AI shapes how brands appear to consumers. She explains why trust can break in a single ad, how subjective audiences make safety decisions harder, and why marketers must balance privacy-first environments with effective targeting. The conversation also dives into the rise of user-generated content, the challenge of distinguishing real from fake in a GenAI world, and why long-term ROI depends on pairing smart targeting with layered safeguards.

Takeaways

Brand safety now includes brand sentiment because AI systems influence how consumers perceive a brand.
Trust can fracture instantly, and what feels unsafe is often determined by highly subjective audience beliefs.
Privacy-safe media can boost trust but may limit efficient discovery of the right customers.
User-generated content and GenAI blur reality, making safety controls harder and more necessary.
The best path forward is balanced spending that protects environments without losing targeting performance.

Chapter

00:00 Natasha explains how brand safety now goes beyond placements to include sentiment and AI-driven perception.

02:14 She shares why trust can break instantly from one ad or sponsorship because offense is subjective.

04:05 Natasha describes choosing trusted environments that match where real customers spend time.

05:46 She outlines the challenge of balancing privacy first media with effective targeting.

07:17 Natasha talks about how social and user generated content make trust harder to control.

11:26 She argues for combining precise targeting with layered safety to protect long term brand value.

13:09 The episode wraps with a look at what is next for trust focused media strategies.

Privacy First Ads and the Future of Brand Trust with Orville McDonald from Mozilla

Thu, 11 Dec 2025 05:00:00 -0000

Orville McDonald, Senior Director of Ads Products at Mozilla, joins the Brand Trust series sponsored by Mozilla Ads to unpack why advertising is essential to keeping the open web alive, and why the industry must move past surveillance-based models. He explains Mozilla’s approach to “privacy plus performance,” where user choice, aggregated measurement, and new privacy-enhancing tech make ads effective without exposing people’s identities. The conversation also looks at how Firefox’s audience and long-term perspective position Mozilla to rebuild trust across digital advertising.

Takeaways

Advertising can fund the open web without tracking people, if measurement shifts to privacy-safe methods.
User choice is the foundation of trust, and Firefox builds ads around opt-in controls and minimal data use.
The path forward is not tearing down ad tech, but upgrading it with privacy-enhancing technology that still delivers ROI.
Brand trust grows when products prove they put users first and make data flows transparent and respectful.

Chapters

00:00 Orville’s role at Mozilla and why trusted advertising matters.

02:30 What a privacy-first ad experience looks like inside Firefox.

03:27 How targeting and measurement can work without collecting PII.

05:46 Using aggregate verification to keep ads accountable and effective.

07:54 Why advertising is core to the open web and how to remove surveillance.

10:19 Drawing the line between personalization and privacy as a human right.

12:06 Mozilla’s long game for rebuilding brand trust online.

Brand Trust in Programmatic with Mike McNeeley of Index Exchange

Thu, 04 Dec 2025 05:00:00 -0000

In Episode 1 of the Brand Trust series, sponsored by Mozilla Ads, Mike McNeeley, SVP of Product at Index Exchange, joins the Advertising Forum to unpack why trust and transparency are still active challenges in programmatic. The conversation covers privacy-first monetization with Mozilla Ads, the real cost of chasing cheap reach, why brand safety needs to operate faster as URLs change daily, and how premium programmatic should be defined by recognizable, trusted publishers across the open web. Takeaways

Brand trust is an ongoing challenge that requires constant attention.
Privacy-first advertising can still be effective without traditional tracking methods.
Brand safety measures need to adapt to the fast-paced nature of content creation.
Transparency in programmatic advertising varies across platforms.
Marketers must balance trust and performance in their advertising strategies.
The open web offers valuable opportunities for advertisers if navigated correctly.
Premium programmatic includes well-known brands and quality content.
Innovative partnerships can enhance advertising effectiveness and transparency.
Dynamic creative solutions are becoming essential for marketers.
The advertising ecosystem is becoming more complex, but offers better tools for advertisers.

Chapters 00:00 Intro to the Brand Trust series and why trust and transparency still matter in programmatic. 01:42 Why Mozilla Ads' privacy safe home screen ads are an innovative publisher partnership. 02:39 Can privacy-first advertising deliver outcomes without cookie-based tracking? 04:18 How brand safety has to speed up as the open web produces massive daily URL turnover. 06:18 Where transparency still breaks in programmatic and what better reporting looks like. 07:42 Advice for CMOs planning 2026 on balancing walled gardens with the open web. 09:05 Defining premium programmatic through trusted, recognizable publishers and content.

AI-Powered Publishing: Josh Markham on Automating Revenue with Mula

Tue, 25 Nov 2025 05:00:00 -0000

Josh Markham, Chief Product Officer at Mula, discusses the transformative impact of AI on product management and publisher engagement. He emphasizes the importance of automation and delegation in enhancing revenue per session for publishers. The conversation explores how Mula leverages AI to create a competitive advantage for publishers against social platforms, while maintaining editorial integrity. Markham also shares insights on the future roadmap for Mula, focusing on personalization and user engagement.

Takeaways

AI is democratizing product management processes.
Mula focuses on increasing revenue per session for publishers.
Real-time decision-making enhances user engagement.
Automation should not compromise editorial voice.
Mula's agents continuously optimize content delivery.
The collaboration between humans and AI is essential.
Publishers can leverage AI to compete with social platforms.
Mula aims to personalize user experiences on the web.
The future of Mula includes expanding content real estate.
Building trust with publishers is crucial for successful automation.

Chapters

00:00 Introduction to Agentic Monetization

03:08 The Role of AI in Product Management

05:47 Enhancing Publisher Engagement with Mula

08:57 Leveraging AI for Competitive Advantage

10:30 Future Roadmap and Personalization Strategies

How AI and Simplified Tech Stacks Are Powering Publisher Monetization with Freestar and Mula

Thu, 20 Nov 2025 05:00:00 -0000

Heather Carver, Chief Revenue Officer at Freestar, discusses the importance of leveraging data insights for publishers, the role of AI in enhancing user engagement, and the need for simplifying tech stacks. She emphasizes the significance of metrics like RPS and RPM in driving monetization strategies and highlights the potential of integrating technologies to create personalized user experiences.

Takeaways

Data is only valuable if it leads to actionable insights.
AI can be a powerful tool for publishers if used correctly.
Personalized content can increase user engagement and dwell time.
Simplifying tech stacks allows publishers to focus on quality content.
Constant testing and measuring are essential for optimizing ad placements.
RPS is a key metric for understanding user engagement and monetization.
Publishers should prioritize user experience over short-term revenue gains.
Integrating technologies can enhance monetization efforts for publishers.
Fighting AI with AI can improve user experiences and retention.
Building a strong brand can lead to more organic traffic.

Chapters

00:00 Introduction to Agentic Monetization

03:06 Harnessing Data for Publisher Success

05:53 Simplifying Tech Stacks for Publishers

08:42 Understanding RPS and RPM Metrics

11:55 The Future of Monetization with AI

Brandon O’Neal (On3) & Stephanie Mazzamaro (Arena Group) on Building Smarter AI Communities

Thu, 13 Nov 2025 05:00:00 -0000

Jeremy Bloom and AdTechGod engage with guests Brandon O'Neal, Chief Revenue Officer of On3 and Stephanie Mazzamaro, Head of Programmatic, Addressability & Ops of The Arena Group to discuss the evolving landscape of digital media, the importance of community in sports publishing, and the role of innovation in ad tech. They explore how companies like Moola are shaping the future of publishing through data-driven insights and AI, emphasizing the need for meaningful audience engagement and monetization strategies.

Takeaways

Scaling meaningful relationships means focusing on relevance, not just reach.
Encore is a centralized intelligence system that enhances user experiences.
Building community is crucial for sports publishers to thrive.
AI has been a part of the ecosystem for many years.
Moola is innovating in the ad tech space to support publishers.
Mass producing content is ineffective in today's market.
The future of publishing will require hard work and adaptability.
New opportunities for revenue generation are always emerging.
Connecting audience and storytelling is essential for success.
Data-driven insights are key to monetization strategies.

Chapters

00:00 Scaling Meaningful Relationships in Digital Media

03:00 Building Community in Sports Publishing

05:57 Innovations in AdTech and Publisher Collaboration

09:04 The Future of Publishing: Insights and Predictions

Jason White on Reinventing Digital Monetization: Inside Mula’s Agentic Future

Fri, 07 Nov 2025 03:52:00 -0000

Jason White, CEO of Mula, discusses the concept of agentic monetization and the evolution of digital content monetization. He highlights the importance of data in creating personalized user experiences and the need for digital media publishers to adapt to changing market dynamics. The conversation explores the challenges faced by publishers and the potential for technology to enhance content delivery and audience engagement. Takeaways

Agentic monetization is a hot topic in the market.
Digital media publishers have relied on free traffic for too long.
Personalization is crucial for user engagement.
Data density can predict user behavior effectively.
The evolution of technology is reshaping digital media.
Publishers must adapt to become more like marketers.
Content syndication can enhance audience reach.
Doom scrolling reflects user engagement patterns.
The future of digital media is about improving user experiences.
A significant transition is underway in the digital landscape.

Chapters 00:00 Introduction to Agentic Monetization 02:59 The Evolution of Digital Content Monetization 06:05 The Power of Data in Personalization 08:58 Mula's Vision and Future of Digital Media 12:04 The Future of Digital Media Publishers

Cara Lewis on How Live Streaming and Programmatic Advertising Are Shaping the Future of Media

Thu, 23 Oct 2025 04:00:00 -0000

In this episode of The Future Is Live, Dentsu’s Chief Investment & Activation Officer Cara Lewis joins Jeremy Bloom and AdTechGod to discuss the powerful intersection of live content, attention, and programmatic advertising. Discover how Dentsu leverages programmatic to make live media more accessible, the growing importance of communal viewing experiences, and how partnerships with FreeWheel are driving innovation across live and on-demand platforms.

Takeaways

Live is real time and attention grabbing.
Dentsu supports the attention economy.
Consumers seek real-time results and entertainment.
Live events foster social discussions.
Attention is crucial in today's culture.
Real-time engagement enhances consumer experience.
Live interactions are vital for brand connection.
The importance of being part of the social discussion.
Live content drives consumer attention.
Engagement in real-time is essential for relevance.

Chapters

00:00 Introduction

01:05 Why Live Content Matters

02:30 The Power of Shared Moments

02:56 Role of Programmatic in Live Media

04:05 Programmatic vs. Direct Buys

05:27 Merging Live and Programmatic

07:26 Strategic Planning for Live Opportunities

08:35 Partnering with FreeWheel

09:50 Wrap-Up and Final Thoughts

Unlocking the Power of Live Events with Katie Johnson

Thu, 16 Oct 2025 04:00:00 -0000

In this episode of The Advertising Forum, sponsored by Freewheel, Katie Johnson, Senior Programmatic Director at New Engen, Inc. discusses the impact of live events and programmatic advertising. She highlights the importance of live sports and events for brands, the role of data in targeting audiences, and how Freewheel is helping clients navigate the complexities of connected television.

Takeaways

Live sports are a significant part of prime time TV.
Cultural relevance is key in audience engagement.
Targeting strategies have evolved beyond broad approaches.
Data allows for specific targeting in sports marketing.
Understanding consumer affinities is crucial for effective marketing.
Live events create shared experiences for audiences.
Marketing can be tailored to specific leagues and sports.
The importance of being present in front of the right audience.
Consumer behavior insights drive marketing strategies.
Live sports provide unique opportunities for engagement.

Chapters

00:01 Introduction

00:10 Guest Introduction

00:24 The Power of Live Beyond the Super Bowl

01:56 Why Live Matters for Smaller Brands

02:54 The Role of Programmatic Advertising

04:22 Partnering with Freewheel

05:24 Common Advertiser Concerns

06:52 Shifting Budgets Toward CTV

08:09 Closing Remarks

The Future of Live Sports: Streaming with NBCUniversalw

Thu, 09 Oct 2025 04:00:00 -0000

In this episode of the 'Future is Live' series, Ryan McConville, Chief Product Officer at NBCUniversal, discusses the shift of live events from traditional TV to streaming platforms, highlighting NBCUniversal's leadership in this transition. He shares insights on the impact of programmatic advertising in live environments and the challenges and opportunities it presents for advertisers.

Takeaways

NBCUniversal is leading the shift of live events to streaming platforms.
70% of NBCUniversal's programming hours are live content.
Legendary February will feature the Olympics, Super Bowl, and NBA All-Star weekend.
Programmatic advertising democratizes access to premium live events.
120% increase in advertisers in live environments year over year.
Peacock will offer 7,500 hours of live sports programming in 2026.
Live events offer 21% more engagement in brand advertising.
Freewheel powers NBCUniversal's live streaming strategy with predictive scaling.
Advertisers are excited about the automation and real-time data in live sports.
NBCUniversal offers diverse live opportunities beyond major sports events.

Chapters

00:01 Introduction to the Series

00:10 Ryan McConville on Live Streaming Shift

00:26 Impact of Programmatic Advertising

01:11 NBCUniversal's Leadership in Live Sports

02:07 Legendary February and Major Events

04:36 Programmatic's Role in Advertising

07:09 Advertiser Excitement and Education

11:02 Freewheel's Support in Live Strategy

13:12 Challenges and Opportunities in Live Ads

The Future is Live: Embracing Real-Time Advertising

Thu, 02 Oct 2025 04:00:00 -0000

In this episode of the Advertising Forum, Mark McKee, EVP and General Manager at FreeWheel, discusses the growing importance of live advertising and the integration of programmatic solutions. He highlights Freewheel's investments in live events, the challenges of monetizing live content, and the need for collaboration within the advertising ecosystem. Mark emphasizes the role of AI in enhancing live event experiences and the necessity for publishers to adapt their strategies to maximize revenue opportunities. The conversation also touches on the future of television, advocating for a seamless blend of linear and streaming advertising.

Takeaways

Live advertising is rapidly growing and shifting spend.
FreeWheel has been a pioneer in investing in live events.
Programmatic solutions help monetize unexpected surges in viewership.
Collaboration with partners is crucial for success in live advertising.
Publishers need to diversify their monetization strategies.
AI can enhance the creative process for live events.
Maintaining reliability and infrastructure is key for live events.
The unpredictability of live events requires adaptive strategies.
Linear TV should adopt programmatic principles for better inventory management.
The advertising ecosystem must work together to improve outcomes.

Chapters

00:00 The Rise of Live Advertising

03:00 Programmatic and Live: A Seamless Integration

05:49 Monetization Strategies for Publishers

08:50 Preparing for Live Events: Best Practices

11:50 The Future of TV: Merging Linear and Streaming

The Streaming Playbook: Agility, Partnerships, and Content with Philo’s Reed Barker

Thu, 25 Sep 2025 04:00:00 -0000

In this episode, Reed Barker, head of advertising at Philo discusses streaming TV. He emphasizes the importance of nimbleness, partnerships, and a focus on content. He shares insights on how Philo differentiates itself in the market and the strategies that have contributed to its success in the competitive streaming environment.

Takeaways

Philo targets audiences seeking affordable lifestyle and entertainment content.
The platform allows users to watch content without a subscription through FAST channels.
Philo's nimbleness comes from being a small, independent company with a proprietary tech stack.
The shift to programmatic advertising has changed the monetization landscape for streaming services.
Partnerships are prioritized based on feedback from the demand community.
Listening to partners' pain points is crucial for building effective solutions.
Content simplicity is key for consumer engagement in streaming.
The speed of content discovery impacts user satisfaction.
Television remains a dynamic and unpredictable industry.
Curiosity and fun are essential elements in the streaming business.

Chapters

00:00 Introduction to Streaming and Philo's Strategy

02:51 The Importance of Nimbleness in Streaming

05:56 Building Partnerships in the Streaming Ecosystem

09:01 The Unchanging Rule of Streaming Success

From Last-Click to Lasting Impact: Rethinking Performance Marketing in Streaming

Thu, 18 Sep 2025 04:00:00 -0000

In this episode of the Advertising Forum, Jason Fairchild, co-founder and CEO of tvScientific, discusses streaming advertising. He emphasizes the need for performance marketers to adapt their strategies to the new environment, focusing on ROI and the importance of data analytics.

The conversation explores how brands can blend performance and brand strategies, the significance of understanding audience behavior, and the challenges of attribution in a multi-device world. Fairchild advocates for a data-driven approach to marketing, moving beyond traditional metrics like last-click attribution.

Takeaways

Performance marketers are adapting to a new playbook in streaming.
ROI is crucial for extending budgets into new channels.
Understanding the impact of TV on conversions is essential.
Brands can blend performance and brand strategies effectively.
Key metrics for advertisers include ROAS and brand lift.
Reach and frequency still play a role in performance marketing.
Marketers should follow data rather than preconceived notions of their audience.
Incrementality testing is the gold standard for measuring TV impact.
Streaming provides a rich environment for testing and optimization.
Attribution in a multi-device world requires acknowledging consumer behavior.

Chapters

00:00 The Shift to Streaming Advertising

03:07 Understanding ROI in Streaming

05:48 Blending Performance and Brand Strategies

08:34 The Importance of Data in Marketing

11:39 The Future of Attribution in Advertising

Signals, Suitability, and Streaming: Rob Norman’s Guide to Modern Ad Strategy

Thu, 11 Sep 2025 04:00:00 -0000

In this episode of the Advertising Forum sponsored by Philo, Rob Norman discusses the transformation of streaming from a disruptor to a mainstream advertising platform. He emphasizes the importance of understanding diverse user experiences across platforms, the significance of data and audience signals, and the shift from brand safety to brand suitability. Norman also highlights the evolving nature of partnerships and media planning in the streaming landscape, and the need to rewrite legacy beliefs from the linear TV era to adapt to the current advertising environment.

Takeaways

Streaming has become the default for many brands.
Different users have varying tolerances for advertising.
The ad experience in streaming is generally better than cable.
Understanding audience signals is crucial for effective advertising.
ACR data helps in understanding content consumption patterns.
Brand safety has evolved into brand suitability.
Viewers' choices create context for ads.
Choosing the right partners is essential for success.
The upfront market is no longer just a futures market.
Balancing reserve and spot markets is key in advertising.

Chapters

00:00 The Evolution of Streaming Advertising

04:10 Data and Audience Signals in Advertising

07:59 Brand Safety vs. Brand Suitability

11:55 Partnerships and Media Planning in Streaming

15:48 Rewriting Legacy Beliefs in Advertising

User Experience First: The New Rules of Programmatic Streaming with Mike Laband from Magnite

Thu, 04 Sep 2025 04:00:00 -0000

In this episode of the Advertising Forum sponsored by Philo, Mike Laband from Magnite chats with us about streaming television, emphasizing the importance of strategic partnerships, a robust tech stack, and user experience. He highlights how tech agility and collaboration with publishers enhance monetization and creativity in the programmatic space, while busting myths about the limitations of programmatic advertising.

Takeaways

The streaming landscape has evolved significantly in recent years.
Strategic partnerships are crucial for success in advertising.
A good tech stack is essential for effective CTV advertising.
User experience is a top priority for media owners.
Tech agility involves flexibility and interoperability with clients.
Partnerships are more important than features in the advertising ecosystem.
Programmatic advertising can enhance creativity, not limit it.
Collaboration with publishers is key to improving monetization.
Innovative ad formats like pause ads are being integrated into programmatic.
Building trust in partnerships leads to better problem-solving.

Chapters

00:00 The Evolution of Streaming Advertising

03:09 Tech Stack Essentials for CTV

06:06 Enhancing Monetization and User Experience

09:01 The Importance of Tech Agility

11:50 Partnerships Over Features in Advertising

12:41 Busting Myths in Streaming Advertising

CTV’s Next Chapter: Context, Data, and Real Results

Thu, 21 Aug 2025 04:00:00 -0000

In this episode of The Advertising Forum sponsored by Viant, Jeremy Bloom and AdTechGod are joined by Molly Schultz, EVP, Investment Strategy at IPG Mediabrands and Field Garthwaite Co-Founder and CEO, IRIS.TV. They discuss the growing importance of contextual targeting in CTV advertising, the challenges of data limitations, and the introduction of Acxiom Contextual CTV as a solution. Real-world applications and success stories highlight the effectiveness of these strategies in driving brand awareness and consumer engagement.

Takeaways

CTV is now larger than traditional TV in terms of viewership.
Contextual targeting is crucial for effective advertising in CTV.
The IRIS_ID enables publishers to securely share content data with advertisers.
Acxiom Contextual CTV enhances targeting capabilities.
Consistency in data leads to better performance measurement.
Advertisers need to focus on relevance and transparency.
Real-time data can significantly improve campaign outcomes.
The partnership between IPG Mediabrands and IRIS.TV is a game changer.
Successful campaigns can lead to higher viewer engagement.
Understanding emotional signals can enhance targeting strategies.

Chapters

00:00 Introduction to CTV Innovation

02:10 The Importance of Contextual Targeting in CTV

05:49 Overcoming Data Limitations in CTV Advertising

08:07 The Role of Acxiom Contextual CTV

10:17 Real-World Applications and Success Stories

12:04 Measuring Effectiveness in CTV Campaigns

From Tool to Strategy: AI’s Rising Role in Advertising with Keith Roberson, Chief Innovation Officer at Annalect

Thu, 07 Aug 2025 04:00:00 -0000

In this episode of the Advertising Forum sponsored by MiQ, Keith Roberson, Chief Innovation Officer at Annalect discusses the transformative role of AI in the advertising industry. He highlights how AI is shifting from a background tool to a central element in driving data-led strategies and enhancing workflow efficiency. Keith shares insights on the tools his team uses, the misconceptions surrounding AI's role in agencies, and how AI can lead to cost savings and improved business outcomes through better data management and strategic experimentation.

Takeaways

AI has been a part of the advertising landscape for 15 years.
Clients are increasingly seeking data-led strategies.
AI is not just about efficiency; it's about strategic refinement.
The interoperability of AI tools is crucial for effective solutions.
AI can enhance data accessibility for non-technical teams.
Daily reporting can unlock deeper strategic conversations.
Data quality is foundational for effective AI implementation.
Experimentation with AI can lead to competitive advantages.
AI helps in organizing and characterizing taxonomies for better insights.
The future of advertising relies on AI-driven innovations.

Chapters

00:00 The Role of AI in Advertising Today

02:09 AI Tools and Their Impact on Workflow

05:45 Misconceptions About AI in Agencies

08:32 Cost Efficiency and Time Savings with AI

10:52 Balancing Experimentation and Business Outcomes

AI's Impact on Advertising: Insights of Charlie Neer from MiQ

Thu, 24 Jul 2025 04:00:00 -0000

In this episode, Charlie Neer, co-CEO of MiQ, discusses the impact of AI on the advertising industry, focusing on the launch of Sigma, MiQ's AI-powered platform. He highlights the need for centralization in a fragmented industry and emphasizes the importance of human intelligence alongside AI. The conversation explores how MiQ is adapting to AI's rapid growth and the cultural shifts required for successful integration.

Takeaways

MiQ launched Sigma to centralize disparate solutions for clients.
Sigma provides user-friendly access to insights and intelligence.
The platform integrates data from multiple sources for better outcomes.
Commerce intelligence helps clients understand market competition.
The trading agent feature allows real-time campaign adjustments.
MiQ aims to combat industry fragmentation through interoperability.
Human ingenuity and imagination are crucial in AI adoption.
Cultural shifts are necessary for teams to adapt to AI.
MiQ's size allows for a balanced approach to AI integration.
The future of advertising relies on a blend of AI and human intelligence.

Chapters

00:00 Introduction to AI in Advertising

02:55 The Launch of Sigma: MiQ's AI Platform

06:06 Addressing Fragmentation in the Advertising Industry

09:01 The Human Element in AI Adoption

12:07 Conclusion and Future Outlook

Creativity Is the New Performance with Meredith Brace from TripleLift

Thu, 29 May 2025 04:00:00 -0000

In this episode sponsored by TripleLift, Meredith Brace, CMO of TripleLift, discusses the vital role of creativity in advertising, particularly in the context of commerce and CTV. She shares her journey to TripleLift, emphasizing the importance of working with inspiring people and fostering a creative-first culture. The conversation explores the balance between data-driven strategies and compelling storytelling, the need for collaboration between creative and tech teams, and the challenges of dynamic creative supply partnerships. Ultimately, Meredith advocates for a shift in the perception of programmatic advertising to highlight its creative potential.

Takeaways

Creativity is critical to our successes in industry.
The intersection of creativity and commerce presents growth opportunities.
Joining a company is about the people and their enthusiasm.
Creative-first mentality is essential for impactful advertising.
Advertising should never be one size fits all.
Data should enhance creative messaging, not replace it.
Collaboration between creative and tech teams is vital.
Dynamic creative supply partnerships can be fragmented.
Scaling high impact creative is a key focus.
Changing perceptions of programmatic to be more creative is necessary.

Chapters

00:00 The Importance of Creativity in Advertising

02:47 Joining TripleLift: A Personal and Professional Journey

04:17 Balancing Data-Driven Approaches with Creative Messaging

06:19 Adapting to Commerce and CTV: Strategies for Success

07:44 Fostering Collaboration Between Creative and Tech Teams

09:17 Challenges in Dynamic Creative Supply Partnerships

10:15 Shifting Perceptions: The Creative SSP Vision.

Not Just TV Anymore- Storytelling That Converts with Vinny Rinaldi from The Hershey Company

Thu, 22 May 2025 04:00:00 -0000

In this episode, Vinny Rinaldi, Vice President of Media and Marketing Technology at Hershey, discusses the evolution of creative storytelling in Connected TV (CTV) compared to traditional television. He emphasizes the importance of data and technology in creating personalized and interactive advertising experiences. Vinny shares insights on innovative ad formats, the balance between creativity and measurable impact, and the future of adaptive creative strategies that enhance brand presence without interrupting viewer engagement.

Takeaways

Creative storytelling is evolving with CTV.
Traditional TV was always the same message to everybody.
We can design ads for personalized moments.
Innovative ad formats help us stand out.
The best creative today is designed to perform.
Distinctiveness over ubiquity is our priority.
We're not just chasing the impression anymore.
Adaptive creative at scale is the future.
Seamless connection and conversion opportunities are key.
The hero spot isn't dead, just part of a broader system.

Chapters

00:00 The Evolution of Creative Storytelling in CTV

03:04 Innovative Ad Formats and Brand Integration

05:45 Balancing Creativity with Measurable Impact

09:01 The Future of Adaptive Creative and Brand Presence

The Power of Creative with Alexis Gossard from Bayer

Thu, 15 May 2025 04:00:00 -0000

In this episode, Alexis Gossard, Senior Manager of Media Strategy at Bayer, discusses the critical role of creative in advertising, the signs of bad creative, and the importance of rigorous testing and strategy. She emphasizes the need for brands to stick to their essence and effectively engage their audience through well-executed creative. The conversation also highlights the collaboration between creative vision and execution, particularly in the digital landscape.

Takeaways

Creative is often ignored in the programmatic world.
Bad creative is prevalent, and brands need to course correct.
Understanding brand essence is crucial for effective creative.
Creative must have a single, clear takeaway to resonate.
Both content and context are important for creative effectiveness.
Rigorous testing is essential before launching campaigns.
Digital environments allow for more flexible A-B testing.
Collaboration with partners helps translate creative vision into execution.
Meaningful brand equity is necessary for effective advertising.
Optimizing existing creative can lead to improved campaign performance.

Chapters

00:00 The Importance of Creative in Advertising

03:00 Identifying Bad Creative

05:55 Creative Testing and Strategy

08:51 Bridging Creative Vision and Execution

11:57 Turning Bad Creative into Good Creative

Personalized Paths in Retail Media with James Trott

Thu, 08 May 2025 04:00:00 -0000

In this episode sponsored by TripleLift, James Trott, Senior Director of Global Addressable Media at Coca-Cola, discusses the growth of retail media networks and their benefits for consumers, retailers, and advertisers. He emphasizes the importance of dynamic creative and personalization in advertising, as well as the need for effective campaign performance analysis. James also shares insights on the future of creative advertising, focusing on individual preferences and tailored messaging.

Takeaways

Retail media networks benefit all stakeholders involved.
Consumers enjoy loyalty schemes powered by data.
Dynamic creative formats improve message delivery.
Personalized messaging leads to better consumer responses.
Campaign performance issues are often straightforward to identify.
Programmatic advertising is essential for accessing quality media.
Understanding the supply chain is crucial for success.
The future of creative will focus on individual preferences.
Customization in advertising will become more tailored and unique.
Effective campaign analysis is key to optimizing performance.

Chapters

00:00 Introduction to Retail Media and Coca-Cola's Role

03:00 The Benefits of Retail Media Networks

05:58 Dynamic Creative and Personalization Strategies

09:08 Analyzing Campaign Performance and Optimization

11:57 The Future of Creative Advertising

Streaming Just Got Simpler - Thanks to FreeWheel

Mon, 05 May 2025 04:00:00 -0000

David Dworin and Soo Jin Oh dropped in to announce FreeWheel’s new Streaming Hub a fully integrated platform built to simplify how publishers manage and monetize streaming and TV inventory. From cutting out middlemen, to fixing live sports monetization at scale, to unlocking new opportunities for brands who’ve never touched CTV before, FreeWheel is tearing down barriers and making premium video more accessible for everyone. 2025 belongs to those who simplify, connect, and move fast. #preachonthebeach

Proven power. Big disruption coming with EXTE

Mon, 05 May 2025 04:00:00 -0000

When Divine Intervention Hits Different…

Sometimes, the universe (or maybe AdTechGod ®️) puts the right people in the right room at the right time.

Matthew C. Doherty, CEO of EXTE North America, and Jeremy Bloom 🌞 reunite and dive into something bigger than just a catch-up.

They’re talking about building the future of outcome-based media, backed by a decade of innovation most of the U.S. market hasn't even seen yet.

If you haven’t heard of EXTE yet, you're already behind.

Now's the time to connect. Because the next wave of results-driven media? It’s already here.

From rooftops to bathtubs, from content to identity - Viant is doing it right

Mon, 05 May 2025 04:00:00 -0000

We stopped by Viant Technology’s suite where the vibes and signals were strong as usual. Jon Schulz, CMO of Viant, kicked it off with a clear message that this year isn’t just going to be bigger, it’s going to be better. Field Garthwaite of IRIS.TV showed us how CTV is finally delivering on its promise, with Iris-enabled data driving 2x–5x lift in awareness, recall, and favorability. Then Keith Petri, fresh off Lockr by Viant’s acquisition, made it clear: identity and first-party data are the future, and Viant’s open-web strategy is scaling fast. #preachonthebeach

Unlocking Publisher Power: Identity, Data & the Future of Monetization

Fri, 25 Apr 2025 04:00:00 -0000

In this episode sponsored by Intent IQ, the discussion revolves around the challenges and opportunities in the advertising industry, particularly focusing on identity solutions for publishers. Gil Dudkiewicz and Roy Shkedi share insights on how publishers can unlock value through innovative partnerships and technology. They emphasize the importance of collaboration, transparency, and leveraging first-party data to enhance monetization strategies. The conversation also touches on the future of publisher monetization and the critical role of identity solutions in navigating the evolving digital landscape.

Takeaways

The industry can measure almost everything, leading to significant insights
Publishers can see revenue increases ranging from 10% to 150%.
Innovation is key for smaller companies to compete with giants.
Successful identity solutions require collaboration between partners.
Publishers need to invest time and resources in partnerships.
Transparency and communication are crucial for successful collaborations.
Leveraging first-party data is essential for competing with larger platforms.
The future of monetization lies in omnichannel strategies.
Compliance with regulations is an ongoing process for publishers.
Choosing the right partners can empower publishers to control their future.

Chapters

00:00 Unlocking Value for Publishers

02:46 Differentiation in Identity Solutions

05:59 Building Successful Partnerships

09:09 Future of Publisher Monetization

12:00 Parting Thoughts and Conclusion

Privacy-Proof Monetization: Inside Intent IQ + Start.io’s Strategy

Wed, 23 Apr 2025 04:00:00 -0000

In this episode sponsored by Intent IQ , the conversation revolves around identity solutions in advertising, focusing on the collaboration between Intent IQ and Start.io. The discussion highlights the challenges faced by publishers in the current advertising landscape, including privacy regulations and the disappearance of third-party cookies. Both Roy Shkedi and Gil Dudkiewicz emphasize the importance of understanding user identity and maintaining privacy while enhancing monetization and audience insights for publishers. The episode concludes with a commitment to continuous compliance with evolving regulations.

Takeaways

Intent IQ has been addressing identity challenges for over 15 years.
Consumer consent is central to advertising practices.
Publishers excel at content creation but need help with compliance.
Targeted advertising significantly boosts publisher revenue.
The partnership between Intent IQ and Start.io enhances user identification.
Privacy regulations are constantly evolving and must be monitored.
Location data has become a significant privacy concern.
Publishers trust Start.io to navigate complex regulations.
The collaboration aims to merge web and in-app advertising.
Maintaining user choice is crucial for effective advertising.

Chapters

00:00 Introduction to Identity Solutions in Advertising

02:50 Challenges in the Advertising Landscape

06:00 Enhancing Monetization and Audience Insights

09:00 Maintaining Privacy in Data Utilization

Identity, Intent & Innovation with Intent IQ

Fri, 18 Apr 2025 04:00:00 -0000

In this episode sponsored by IntentIQ, the discussion revolves around identity solutions in advertising technology, focusing on Intent IQ's offerings. The guests share real-world examples of successful implementations, address the skepticism surrounding new partnerships, and emphasize the importance of curiosity and innovation in overcoming challenges. The conversation also touches on the complexities of onboarding new clients and the future of identity verification in a cookie-less environment, highlighting the need for transparency and validation in advertising metrics.

takeaways

-Performance is the ultimate measure of success in campaigns.

-Curiosity drives innovation and helps overcome fear in partnerships.

-Onboarding processes should be simplified for better integration.

-Measurement of success can be complex and varies by client.

-Transparency in advertising metrics is crucial for validation.

-The industry must adapt to cookie-less environments effectively.

-Asking the right questions leads to better solutions.

Collaboration between partners is essential for progress.

Incremental performance can significantly enhance campaign results.

Future innovations will focus on validating identity profiles.

Chapters

00:00 Exploring Intent IQ's Identity Solutions

04:03 Overcoming Skepticism in AdTech Partnerships

06:28 Simplifying Onboarding for Identity Solutions

09:06 Future Innovations in Identity Verification

Rethinking Identity in a Privacy-First World with IntentIQ

Thu, 10 Apr 2025 07:00:00 -0000

In this episode of the Advertising Forum, hosts Jeremy Bloom and AdTech God engage with Fabrice Beer-Gabel and Art Binder to discuss the evolving landscape of identity in digital marketing. They explore the importance of precision in targeting, the challenges posed by cookie-less environments, and the misconceptions surrounding identity solutions. The conversation highlights the need for advertisers to adapt to changing metrics and the future of identity in a privacy-focused world.

Takeaways

-Identity is critical to the effectiveness of digital marketing.

-Precision in targeting is more important than ever.

-Mobile users are spending significant time on their devices.

-The landscape of identity is changing due to privacy regulations.

-Misconceptions about identity solutions can hinder effectiveness.

-Advertisers must be proactive in testing identity solutions.

-Probabilistic identity solutions can vary in accuracy.

-Understanding the total addressable market is essential for campaigns.

-The role of identity will continue to evolve with technology.

Performance and privacy must coexist in advertising strategies.

Chapters

00:00 Introduction to the Identity Series

01:22 The Importance of Identity in Digital Marketing

04:03 Challenges in Reaching Mobile Audiences

06:21 Evolving Metrics and ROI in Programmatic Advertising

07:31 Misconceptions Around Identity Solutions

09:55 Apprehensions in Identity Solutions

11:51 The Future of Identity in Advertising

Merging Innovation – Zvika Netter on the Future of Ad Tech

Thu, 03 Apr 2025 04:00:00 -0000

In this episode sponsored by Mediaocean, Zvika Netter, CEO and co-founder of Innovid, discusses the recent merger with Mediaocean and Flashtalking. He shares insights into the journey of Innovid, the impact of the merger on the advertising technology landscape, and the importance of company culture in integrating teams. Zvika emphasizes the vision for the future, focusing on innovation, AI, and creating a better experience for clients while maintaining transparency in the ad tech industry.

Takeaways

Innovid has been in the industry for over 17 years, focusing on innovation in video advertising.
The merger with Mediaocean and Flashtalking aims to create a stronger ad tech platform.
Cultural integration is crucial for the success of the merger.
The goal is to provide better omnichannel solutions for clients.
AI will play a significant role in optimizing advertising outcomes.
Innovid and Flashtalking have a strong reputation in the industry for creativity and strategic thinking.
The focus is on building long-lasting relationships with clients.
Transparency in the ad tech industry is essential for trust and efficiency.
The merger will enhance the capabilities of both companies in CTV and digital marketing.
Zvika envisions a future where ad tech is not dominated by big tech companies.

Chapters

00:00 Introduction to Innovid and Mediaocean Merger

03:13 The Story Behind Innovid's Growth and Merger

05:50 Impact on Brands and Agencies

08:58 Cultural Integration and Team Motivation

12:10 Vision for the Future and Industry Transformation

Propelling Advertising Currency into a Bold New Era

Thu, 06 Mar 2025 05:00:00 -0000

In this episode of The Advertising Forum sponsored by Comscore, Karen Babcock from Comcast Advertising and Drew Kane from Mediaocean discuss the evolution of currency in advertising. They explore the complexities of measurement, the operational challenges faced by publishers and advertisers, and the need for consistency and comparability across various metrics. The conversation also touches on the importance of innovation in advertising and the ongoing changes in how media is transacted and measured.

Takeaways

Currency is the act of counting impressions that people will pay for.

Multi-currency is now a must-have for advertisers.

Operational challenges include scaling and managing multiple currencies.

Publishers need a 'decoder ring' to navigate different currencies.

Consistency in measurement is critical for effective advertising.

The industry is still figuring out how to adapt to fragmentation.

Innovation is necessary to keep up with changing demands.

Agencies need access to historical data to inform media buying decisions.

The future of advertising currency will involve more collaboration and support.

Rolling up sleeves and learning is essential for progress.

Chapters

00:00 Introduction to Advertising Currency

02:00 Understanding Currency in Advertising

03:30 Operational Challenges in Currency Management

08:58 Consistency and Comparability Across Metrics

12:59 Innovation and the Future of Advertising Currency

Revolutionizing SMB Advertising: The Vibe Story

Thu, 27 Feb 2025 05:00:00 -0000

In this episode sponsored by vibe.co, the founders Arthur Querou and Franck Tetzlaff, discuss their journey in creating a platform tailored for small and medium-sized businesses (SMBs) in the advertising space. They emphasize the importance of simplicity and user-friendliness in their technology, while also addressing the common misconceptions and challenges SMBs face in advertising, particularly in the realm of TV.

The conversation also touches on the metrics that matter for measuring success in advertising campaigns and the innovative culture at Vibe that drives their mission forward. Looking ahead, they share their ambitious goals for the future of Vibe and the SMB market.

Takeaways

Vibe was created to make TV advertising accessible to SMBs.

CTV has the potential to rival search and social media in advertising.

Simplicity in user experience is key for SMB adoption.

Many SMBs believe TV advertising is too expensive.

Creative assets can be repurposed for TV from social media.

Measurement of advertising outcomes is crucial for SMBs.

Vibe aims to provide a tailored experience for diverse SMB needs.

The team culture at Vibe emphasizes speed and innovation.

Vibe's goal is to reach a billion in ad spend annually.

The future of TV advertising holds significant untapped potential.

Chapters

00:00 The Genesis of Vibe: Addressing the SMB Market

03:08 Simplicity Meets Functionality: User Experience in Ad Tech

05:51 Overcoming Barriers: Challenges for SMBs in Advertising

08:47 Measuring Success: Metrics that Matter for SMBs

12:07 Team Culture and Innovation: The Vibe Approach

14:47 Future Vision: Scaling Vibe and the SMB Market

Cracking CTV for SMBs: How Philo & Vibe Are Changing the Game!

Thu, 20 Feb 2025 22:40:39 -0000

Aulden Kaye Yi, Head of Advertising Partnerships at Philo, discusses the unique advertising needs of small and mid-sized businesses (SMBs) and how Vibe is facilitating their entry into the connected television (CTV) advertising space.

She emphasizes the importance of accessibility, audience targeting, and the role of AI in creating effective advertising campaigns. Aulden also highlights the need for transparency in ad buying and the importance of understanding specific advertising goals and metrics for success.

Takeaways

Vibe makes it easy for SMBs to start advertising with no barriers.

SMBs represent a significant portion of the US economy.

Diversity in advertising enhances viewer experience.

Understanding campaign goals is crucial for effective advertising.

AI can streamline the creative process for advertisers.

Different businesses require different metrics for success.

Transparency in ad buying is essential for SMBs.

Working with trusted partners can mitigate risks.

SMBs should leverage CTV for targeted advertising.

Requesting detailed reporting is vital for accountability.

Chapters

00:00 Introduction to SMB Advertising and Vibe

03:07 The Unique Needs of Small Businesses in Advertising

06:12 Navigating CTV Advertising for SMBs

08:57 Best Practices and Pitfalls for SMB Advertisers

SMBs on the Rise: Unlocking Venture Capital Opportunities with Sophia Popova

Thu, 20 Feb 2025 22:38:46 -0000

Sophia Popova, a Partner at Summit Partners, discusses the current state of SMBs and the venture capital opportunities they present. With a record number of new businesses emerging, the cost of starting a business has significantly decreased, making it an attractive market for software companies.

Sophia highlights the challenges SMBs face, including high customer acquisition costs and the need for effective marketing solutions. She emphasizes the importance of understanding customer pain points and maintaining product-market fit to ensure long-term success in the SMB sector.

Takeaways

The SMB market is experiencing unprecedented growth with millions of new businesses.

Solopreneurs are a rapidly growing segment within the SMB market.

The cost to start a business has drastically decreased, enabling more entrepreneurs.

SMB software is becoming more valuable as predictability and scalability improve.

Customer acquisition costs are rising, making effective marketing essential.

Content creation remains a significant expense for SMBs.

Investing in understanding customer needs is crucial for startup success.

Maintaining product-market fit is vital to avoid feature creep.

The future of SMB solutions will focus on audience engagement over traditional websites.

Emerging trends indicate a shift towards more efficient audience-driven strategies.

Chapters

00:00 The Rise of SMBs in 2023

02:54 Challenges and Opportunities in the SMB Market

06:02 Evaluating Startups for SMB Pain Points

09:00 Maintaining Product-Market Fit in SMB Solutions

12:01 Future Trends for SMB-Centric Solutions

CTV for SMB Growth: Justin Rankin’s Insights on Transformative Advertising with Vibe

Thu, 06 Feb 2025 05:00:00 -0000

Justin Rankin, CMO of Lion + Panda, discusses the advantages of connected TV (CTV) advertising through Vibe.co. He shares insights on how Vibe's unique offerings allow for targeted advertising with the reach of traditional TV, making it an attractive option for small and mid-sized businesses (SMBs). Justin elaborates on the diverse range of clients his agency serves, the creative strategies employed, and the importance of measurement in advertising effectiveness. He emphasizes the cost-effectiveness of CTV and its growing role in marketing strategies.

Takeaways

Vibe offers the reach of TV with online targeting.

Saturation in traditional media led to exploring CTV.

Creative flexibility allows for rapid testing of campaigns.

Measurement of foot traffic and lead generation is crucial.

CTV advertising is cost-effective compared to traditional platforms.

Vibe's interface allows for real-time analytics.

Diverse client base enhances creative campaign strategies.

Early adoption of CTV can lead to competitive advantages.

Return on advertising spend with Vibe has been exceptional.

CTV is becoming a core part of marketing strategies.

Chapters

00:00 Introduction to CTV Advertising and Vibe

02:50 Exploring Client Experiences and Diverse SMBs

06:00 Creative Campaigns and Measurement Strategies

08:51 The Future of CTV in Marketing Strategies

Fixing the Internet: Privacy, Ads & Mozilla’s Mission

Fri, 31 Jan 2025 05:00:00 -0000

In this episode of the Advertising Forum, Brad Smallwood discusses the intersection of privacy and advertising, emphasizing Mozilla's commitment to consumer privacy. He explains how Anonym fits into Mozilla's vision, the importance of privacy-enhancing technologies, and the challenges faced in promoting internet privacy.

Takeaways

Mozilla's mission is to make the internet open and accessible.

Privacy is fundamental to how the internet operates.

Advertising can work without compromising individual privacy.

Technologies can deliver relevant advertising while protecting privacy.

Consumers often misunderstand the implications of data sharing.

Education is crucial to changing perceptions about privacy.

There is a need for more regulation in the advertising space.

Privacy enhancing technologies can shift industry standards.

The industry has operated without sufficient privacy guardrails.

Understanding data sharing practices is essential for consumers.

Chapters

00:00 Introduction to Privacy in Advertising

05:01 Building Anonym and Strategic Considerations

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World

Thu, 30 Jan 2025 00:01:12 -0000

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World

(sponsored by Mozilla)

In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for building consumer trust.

She highlights the challenges brands face in adopting privacy-preserving technologies and emphasizes the importance of collaboration among stakeholders to create a privacy-first internet.

Takeaways

-We're at the turn of an administration at the federal level.

-The FTC's proposed rule on commercial surveillance is likely dead.

-By 2026, about half of the US population will be covered by state privacy laws.

-Mozilla is viewed as an honest broker by regulators.

-Companies should be careful with sensitive data collection.

-Post-Dobbs, companies are sensitive to location data retention.

-Mozilla prioritizes privacy in its advocacy and practices.

-Brands fear losing market share if they adopt privacy-first practices.

-Robust internal governance processes are essential for compliance.

-Collaboration among stakeholders is crucial for a privacy-first future.

Chapters

00:00 Navigating Privacy Regulations in Advertising

02:54 Strategies for Building Trust in Advertising

06:04 Mozilla's Role in Privacy-First Advertising

09:11 Challenges in Adopting Privacy Technologies

12:02 Collaboration for a Privacy-First Future

Navigating Privacy in Mobile Advertising with Eric Seufert

Mon, 13 Jan 2025 05:00:00 -0000

In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy, proposing solutions to enhance consumer trust while maintaining advertising effectiveness.

Takeaways

The biggest privacy challenge is achieving workable measurement for advertisers.

Advertisers often rely on platforms to handle privacy, limiting their own responsibility.

Data clean rooms are a growing solution for linking first-party data safely.

Privacy preserving technologies need to replace existing identifiers effectively.

Complex privacy solutions can lead to consumer mistrust.

Eliminating unnecessary data points, like location, can alleviate privacy concerns.

Advertisers must adapt to new privacy regulations and technologies.

Consumer understanding of privacy measures is crucial for acceptance.

Privacy budgets can help manage data retention issues effectively.

The conversation emphasizes the need for a balance between personalization and privacy.

Chapters

00:00 Introduction to Privacy Challenges in Mobile Advertising

03:07 Navigating the Balance: Personalization vs. Privacy

06:02 The Impact of Privacy Technologies on Advertising

08:52 Proposed Solutions for Privacy Concerns in Advertising

Unlocking the Power of Attention Metrics with InMobi

Mon, 16 Dec 2024 08:15:00 -0000

In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Mark Guldimann and Richard O'Sullivan. The discussion covers the impact of attention metrics on advertising outcomes, the challenges brands face in adopting these metrics, and the future of mobile advertising.

Takeaways

Attention metrics are still in early stages for mobile advertising.
High attention inventory can significantly increase click-through rates.
Brands face challenges in proving outcomes and measuring in-app metrics.
Realigning incentives around quality is crucial for advertisers.
In-app advertising is expected to lead in standardization of metrics.
Attention metrics can improve user engagement and advertising experiences.
The partnership between Adelaide and InMobi aims to create scalable solutions.
Industry white papers and influential voices are key for staying informed.
Understanding the landscape requires following diverse opinions.
Collaboration among top players is essential for innovation in advertising.

Chapters

00:00 Introduction to Attention Metrics in Mobile Advertising

03:05 Impact of Attention Metrics on Advertising Outcomes

06:03 Challenges in Adopting Attention Metrics

09:12 Future of Attention Metrics in Mobile Advertising

11:46 Resources for Staying Informed in Mobile Advertising

The Power of Attention Metrics in Mobile Advertising

Thu, 12 Dec 2024 08:00:00 -0000

In this conversation, Marc Guldimann (Adelaide Metrics) and Richard O'Sullivan (InMobi) explore the growing importance of attention metrics in mobile advertising. They discuss how these metrics elevate media quality, boost campaign performance, and share practical tips for implementation. The discussion also covers the evolution of advertising measurement, the impact of attention metrics on business results, and strategies for brands to get the most out of their mobile campaigns.

Takeaways

-Attention metrics help understand media quality.

-Measurement and verification have not kept pace with digital fragmentation.

-Attention metrics allow for better media spend allocation.

-The evolution of mobile advertising is moving towards privacy compliance.

-In-app environments provide unique first-party data signals.

-Attention metrics enhance consumer engagement and campaign effectiveness.

-Best practices include focusing on premium in-app formats.

-Real-time insights enable mid-campaign adjustments.

-Creative quality is crucial for engaging consumers.

-Shifting incentives from cost to value is essential for advertisers.

Chapters

00:00 The Rise of Attention Metrics in Mobile Advertising

06:04 Enhancing Campaign Effectiveness with Attention Metrics

11:55 Best Practices for Implementing Attention Metrics

Navigating Mobile Growth in a Privacy-Driven World

Mon, 09 Dec 2024 08:00:00 -0000

In this episode of the Advertising Forum, the discussion revolves around the challenges and strategies in mobile growth, particularly focusing on privacy issues, the importance of partnerships, and how brands can prove the value of their mobile app investments. Experts Phil Golas (Spark Foundry) and Sammy Fisher (InMobi) share insights on navigating the mobile ecosystem, emphasizing the need for trust, transparency, and collaboration among brands, agencies, and technology partners.

Takeaways

-Privacy has evolved rapidly in the last few years.

-Trust and transparency are crucial for consumer engagement.

-Brands must adapt to the removal of IDFA for targeting.

-60% of Apple users will opt in if prompted correctly.

-Collaboration among partners enhances app growth strategies.

-Brands should leverage first-party data for insights.

-Education is vital for brands navigating mobile challenges.

-Selecting specialized partners can drive better results.

-In-person networking is valuable for industry insights.

-Staying updated on trends is essential for success.

Chapters

00:00 Introduction to Mobile Growth Challenges

02:14 Navigating Privacy Challenges in Mobile Growth

06:06 Proving the Value of Mobile App Investments

08:14 Selecting the Right Partners for App Growth

11:12 Building Strong Partnerships for Success

13:46 Staying Updated on Trends in App Growth

Unlocking Mobile App Growth Strategies

Thu, 05 Dec 2024 08:00:00 -0000

Phil Golas (Spark Foundry), and Sammy Fisher (InMobi) discuss the emerging trends in mobile app growth and loyalty programs.

They explore how personalization, gamification, and deeper content development are shaping the app ecosystem. The conversation highlights the importance of mobile apps in the omnichannel strategy, emphasizing their role as a gateway to customer engagement. The speakers also dig deep into the benefits of strategic investments in mobile apps and loyalty programs for brands and consumers alike, and outline the key ingredients for a successful mobile growth strategy.

Takeaways:

-Personalization is a key trend in mobile app growth.

-Gamification is being widely adopted in loyalty programs.

-The pandemic accelerated the need for omnichannel strategies.

-Mobile apps serve as a gateway for customer engagement.

-65% of mobile time is spent within apps, not walled gardens.

-Brands are investing more in mobile in-app supply.

-Successful mobile strategies require acquisition, engagement, and retention.

-Loyalty programs can create brand advocates among consumers.

-Understanding customer needs is crucial for delivering value.

-Seamless experiences enhance customer loyalty and satisfaction.

Chapters:

00:00 Emerging Trends in Mobile App Growth

04:14 The Role of Mobile Apps in Omnichannel Strategy

07:06 Benefits of Mobile App and Loyalty Programs

10:06 Key Ingredients for a Successful Mobile Strategy

Unlocking Incremental Revenue Through Curation

Mon, 25 Nov 2024 08:15:00 -0000

Andy Batkin, CEO of Duration Media, discusses the importance of curation in digital advertising, emphasizing how it benefits both advertisers and publishers. He highlights the need for transparency and control for publishers, and how Duration Media's technology empowers them to optimize their inventory. The discussion also touches on the role of machine learning and sustainability in the industry, showcasing how Duration Media is committed to reducing carbon emissions while driving incremental revenue.

Takeaways

Curation enhances revenue streams for both advertisers and publishers.
Publishers can extend their reach through curated marketplaces.
Control and transparency are critical for publishers in ad tech.
Duration Media's Sequency tech empowers publishers with curation.
Real-time viewability measurement is a key innovation.
Sustainability is becoming increasingly important in advertising.
AdNet Zero supports the goal of reducing carbon emissions.
Reducing bid requests can significantly lower carbon footprint.
Third-party measurement of carbon reduction is on the horizon.
Purpose and profit can align in the advertising ecosystem.

Chapters

00:00 Introduction to Incremental Revenue and Curation

04:52 Empowering Publishers with Control and Transparency

09:55 Leveraging Technology for Incremental Revenue

14:06 Sustainability in Digital Advertising

Maximizing Incremental Revenue in Advertising

Mon, 18 Nov 2024 08:15:00 -0000

In this conversation, Tom Wall, the commercial director of Influent Media, discusses strategies for identifying and measuring incremental revenue streams for publishers. He emphasizes the importance of maintaining user experience while maximizing revenue through effective partnerships and technology. The conversation also touches on the significance of brand safety in advertising and the need for careful management of publisher relationships.

Takeaways

-Word of mouth and direct communication are valuable for revenue insights.

-Understanding the publisher's needs is crucial for effective partnerships.

-Duration sequencing technology helps generate additional impressions without disruption.

-Maintaining user experience is essential to prevent client churn.

-Brand safety is prioritized by working with the right clients for publishers.

-Incremental revenue should not compromise the user experience.

-Effective revenue strategies involve careful integration of technology.

-Forecasting and delivering extra impressions can boost revenue.

-Managing publisher relationships individually enhances brand safety.

-Advertising is often a secondary revenue stream for many publishers.

Chapters

00:00 Introduction to Incremental Revenue Strategies

02:52 Identifying and Measuring Incremental Revenue

05:57 Effective Strategies for Revenue Generation

09:09 Balancing Revenue with User Experience and Brand Safety

Building trust with brands requires transparency and accuracy

Thu, 17 Oct 2024 08:15:00 -0000

Rich Raddon, co-founder and co-CEO of Zefr, discusses the importance of brand safety and transparency in purpose-driven marketing. He highlights the challenges posed by walled gardens and the need for custom solutions to meet brand suitability preferences. Raddon also expresses excitement about the future of AI in marketing and its potential to enhance brand safety and performance.

Navigating Brand Safety in Walled Gardens

Thu, 10 Oct 2024 08:00:00 -0000

In this episode sponsored by Zefr, Mark Proulx, Global Director of Media Quality and Responsibility at Kenvue, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms.

He emphasizes the importance of balancing brand purpose with safety, the need for proactive measures against misinformation, and the evolving landscape of brand safety practices. Mark also shares insights on how brands can navigate criticism and the necessity of collaboration within the industry to enhance brand safety measures.

Is Your Brand Missing This CRUCIAL Element? Brand Purpose

Thu, 03 Oct 2024 08:00:00 -0000

In this episode of The Advertising Forum Sponsored by Zefr, Jeremy Bloom and AdTechGod engage with Louis Jones, CMO of the Brand Safety Institute, to discuss the concept of brand purpose.

They discuss the importance of authenticity in branding, the challenges brands face in maintaining their purpose amidst the complexities of social media platforms, and the best practices for ensuring brand safety and reputation.

The conversation emphasizes the need for strategic planning, understanding suitable environments for brand messaging, and the necessity of investing resources to achieve meaningful brand purpose.

Takeaways:

Brand purpose requires a conscious decision from the brand.
Navigating social platforms demands a focus on authenticity.
Patience is crucial in maintaining brand purpose.
A flashlight approach helps in targeting brand messaging.
Understanding suitable environments is key to brand safety.
Investing in brand purpose can yield higher returns.
Content moderation policies can dilute brand values.
Brands must do their homework on media buying.
Real-time adjustments are necessary in fast-paced environments.
Collaboration within the organization is essential for clarity.

Education as a Tool for Transparency with DoubleVerify

Mon, 30 Sep 2024 08:15:00 -0000

In this episode of The Advertising Forum, Dan Slivjanovski, CMO of DoubleVerify, discusses the critical role of trust and transparency in the digital advertising ecosystem.

He emphasizes the importance of verification in ensuring that brands can confidently invest in advertising without fear of fraud or misplacement. The conversation explores how DoubleVerify supports partners through education and innovative measurement solutions, enhancing transparency across various platforms.

Dan also highlights the industry's challenges and the potential of AI to revolutionize advertising effectiveness, particularly through dynamic activation.

News Environments as a Safe and Effective Place for Advertisers

Thu, 19 Sep 2024 08:15:00 -0000

In this episode of the Advertising Forum's Transparency Series, Jeannie Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible and trusted source of information, the need for greater transparency with brands and measurement tools, the role of advanced tech and measurement in understanding users and optimizing ad experiences, and the value of news environments for advertisers.

The episode is sponsored by Double Verify.

Balancing Creativity and Compliance in Healthcare Advertising

Mon, 16 Sep 2024 08:15:00 -0000

In this episode of The Advertising Forum, brought to you by IQM, Jeremy and AdTechGod dive deep into the world of healthcare and pharma advertising with Amanda Ludwig, Senior Vice President at Publicis Health Media. Amanda shares her extensive experience and insights on navigating the unique challenges of healthcare advertising, from balancing creativity with compliance to ensuring data privacy in line with HIPAA regulations.

Discover how AI, machine learning, and programmatic advertising are reshaping the healthcare landscape, and learn about the critical innovations that are enhancing patient education and awareness.

Plus, Amanda discusses the key metrics and KPIs she prioritizes for measuring the success of digital campaigns in this highly regulated industry. Don’t miss this informative and insightful conversation!

The Power of Communication and Trust in Engineering

Thu, 12 Sep 2024 08:15:00 -0000

Navigating Today's Complex News Cycle

Thu, 29 Aug 2024 08:15:00 -0000

In the first episode of our new series, "Transparency", sponsored by DoubleVerify, we tackle the challenges of advertising in today's fast-moving and often polarizing news cycle.

Jeremy Bloom and AdTechGod(™) are joined by Sarah Caputo, Chief Digital and Marketing Officer at Envisionit, who shares her insights on protecting brand safety amid global conflicts, election-year tensions, and the rise of misinformation.

Learn how verification tools, ethical supply strategies, and collaboration across the digital news ecosystem can boost transparency and trust while supporting credible news outlets.

AI as a Force Multiplier in Political Advertising

Thu, 11 Jul 2024 08:15:00 -0000

Series Sponsor: IQM

In this episode of The AdTech Forum, we tackle the election year with a three-part discussion:

1. Political Landscape: Shannon Chatlos, a partner at SPM, discusses current trends in political digital advertising, new platforms, and technologies.

2. Challenges and Complexities: We explore misinformation, data analytics, and ethical considerations in ad targeting.

3. Preparing for Elections: We examine the role of AI in political ads and future challenges and opportunities.

Stay tuned for our next episode on healthcare.

Unleashing Creativity with AI in AdTech

Fri, 21 Jun 2024 08:15:00 -0000

Everyone Cannes: Because some walk the Croisette while others eat croissants.

In this episode, Aaron Goldman highlights how creativity is at the heart of Flashtalking and how AI empowers the human element in digital advertising.

Discover how Flashtalking combines innovative AI technology with creative ingenuity to deliver impactful and personalized ad experiences. This is a must-watch for anyone in the marketing world!

Simplifying advertising and targeting in highly regulated industries

Thu, 20 Jun 2024 08:15:00 -0000

Everyone Cannes: French food is good but Five Guys is better.

In this episode, Kris shares how IQM simplifies advertising and targeting in highly regulated industries like the political vertical and healthcare.

Discover how IQM's innovative solutions help navigate complex regulations, ensuring effective and compliant advertising strategies. Don't miss out on these invaluable insights!

Beyond the South of France: Attributy’s Data-Driven Marketing Revolution

Wed, 19 Jun 2024 08:15:00 -0000

In this episode, Melanie Eckl takes us on a deep dive into how Attributy harnesses data to provide a comprehensive view of both online and offline channels.

Learn how embracing a data-driven approach can transform your understanding of customer behavior and elevate your marketing strategies to new heights. Whether you're dreaming of the French Riviera or staying local, this insightful conversation is one you won’t want to miss!

Sunburns and Subways: Tatari’s Revolution in TV Advertising

Wed, 19 Jun 2024 08:15:00 -0000

Everyone Cannes: While you get sunburnt, we ride the subway in the shade.

In this episode, Andy Schonfeld shares how Tatari collaborates with agencies and brands to shift their focus to outcome-based television.

Learn how Tatari's innovative approach is transforming TV advertising by prioritizing measurable results and driving real business outcomes. Don't miss these game-changing insights!

Empowering Marketers in the DSP Arena

Wed, 19 Jun 2024 08:15:00 -0000

Everyone Cannes: Because we can buy ourselves rose, thank you very much

In this episode, Mike Hauptman discusses the challenges marketers face in accessing the industry's top DSPs and how AdLib can bridge this gap.

Learn how AdLib's innovative solutions empower marketers to unlock the full potential of their digital advertising campaigns. Don't miss out on these valuable insights!

Transforming Advertising with Commerce Data

Mon, 10 Jun 2024 08:15:00 -0000

Series Sponsor: Attain

Join us as we welcome Tina Wilson, the Group General Manager at Nielsen, to The AdTech Forum. With 30 years of industry experience, Tina oversees Nielsen's analytic businesses and partnerships, providing data-driven insights for media buyers and sellers. As a recognized leader and mentor, Tina discusses the future of traditional advertising in the era of e-commerce and social commerce. She explores how commerce data optimizes online media campaigns, enhances ROI, and shapes digital advertising strategies. Tina also shares her vision on the integration of commerce data into online platforms and its impact on consumer behavior.

Mastering Opt-In Data: Ethical Marketing Strategies

Thu, 06 Jun 2024 08:15:00 -0000

Series Sponsor: Attain

In this episode of The AdTech Forum with Jason Niemi, Global Technology Director at Kimberly-Clark.

Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers the importance of consent-driven data collection for ad quality and relevance, and best practices for creating personalized content that respects privacy.

Looking to the future, Jason discusses emerging trends and technologies that will shape the use of opt-in data in advertising, offering insights on staying ahead of the curve.

Navigating a Cookieless Future

Thu, 30 May 2024 08:15:00 -0000

Series Sponsor: Attain

In this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has spent the past 5.5 years at ROKU, building partnerships with Fortune 500 brands and working with major media holding companies.

In our discussion, we explore how advertisers can adjust their data strategies to effectively target and measure campaign performance without relying on third-party cookies, which are being phased out. We dive into the role of commerce data as a strong alternative for targeting and engaging consumers.

We also discuss how brands can collaborate with publishers and ad tech partners to leverage first-party data in a cookieless world, providing examples from Jeff's experience.

Thank you for joining this episode of The AdTech Forum, sponsored by Attain.

Retailers, Purchasers, and Verticals

Thu, 23 May 2024 08:15:00 -0000

Series Sponsor: Attain

In this episode of The AdTech Forum, we welcome Katie Schnepf, a seasoned advertising professional from Mindshare Chicago, with over two decades of experience in the CPG sector.

Join us as Jeremy Bloom and AdTechGod dive into discussions on how brands can extract valuable lessons from different retail sectors to enhance their marketing strategies and drive business growth.

The conversation explores how brands can leverage consumer purchase data across various industries to uncover opportunities for cross-selling and upselling. Katie also sheds light on the future of data sharing and collaboration among retailers, purchasers, and brands, highlighting the evolving dynamics in this space.

We also address the challenges associated with using Retail Media Networks (RMNs) in digital advertising, discussing their impact on advertisers and brands. Lastly, we tackle strategies for activating purchase data beyond the confines of RMNs, providing listeners with actionable insights to optimize their marketing approaches in today's competitive landscape.

Join us for these insightful discussions on navigating the complexities of retail and data-driven marketing.

Harnessing Purchase Data for Actionable Insights

Thu, 16 May 2024 08:15:00 -0000

Series Sponsor: ATTAIN

Welcome to The AdTech Forum - In this series we discuss Outcomes.

Welcome to a new series of The AdTech Forum, this is Series 3, "Outcomes" sponsored by Attain.

In this episode, Jeremy Bloom and AdTechGod is joined by Alex Vinci, a seasoned expert in the commerce industry with a special focus on global commerce media at Publicis.

In this discussion, we dive into how brands can use online purchase data to gain actionable insights into consumer behavior and preferences, the strategies for integrating this data across marketing channels, and the importance of maintaining ethical standards and customer trust when handling sensitive information. Additionally, we explore the significance of omnichannel retail and how brands can use online purchase data to create seamless shopping experiences across both digital and physical platforms. Finally, we touch on emerging trends in commerce measurement driven by the increasing availability of data.

Evolving CTV Landscape and Data Privacy

Thu, 11 Apr 2024 08:15:00 -0000

Series Sponsor: Cadent

Welcome to The AdTech Forum - It’s the final chapter of our 5-part series on all things “Supply”.

“It’s all about the viewer. At the end of the day, the advertiser is dependent upon the viewer and their behaviors.” - Jes Santoro

We were graced with Cadent’s EVP of Advanced TV + Video and industry vet - Jes Santoro who highlighted Cadent’s hot momentum within the CTV landscape. In this episode, Jes emphasizes the viewer's choice, the importance of data privacy and security in delivering personalized ad experiences across screens, and Cadent's overall momentum in the CTV SSP space.

Welcome to The AdTech Forum

Ensuring Brand Safety and Quality in AdTech

Mon, 08 Apr 2024 08:15:00 -0000

Series Sponsor : Cadent

Episode 4 - Kyle Turner from Philo

Philo's Kyle Turner brings some fresh perspective on the importance of communication, transparency, and accountability among advertisers, publishers, and SSPs to tackle major challenges like fraud, supply quality, audience accuracy, and competitive separation.

Kyle talks with us about advocating for higher CPMs as incentives for pubs to maintain top-tier quality.

It was a great discussion, and really highlights the importance of collaboration on all sides of the house. So many intricacies to provide the viewer with quality targeted content.

Leveraging Data & Quality Content

Wed, 03 Apr 2024 08:15:00 -0000

Series Sponsor: Cadent

Katya Shkolnik joins us from Future Today. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competitive market.

In this episode, we dive into the evolving role of SSPs and how they help publishers optimize inventory monetization strategies while being stickier for audience engagement and involvement.

This is a “Forum” - come join our discussion! Please share, comment, and give us your two cents.

Welcome to The AdTech Forum

Unlocking Creative Potential

Mon, 01 Apr 2024 08:15:00 -0000

Series Sponsor: Flashtalking by Mediaocean

In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come.

4 Takeaways:

- Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix

- Innovative Testing: Breaking down ad components and testing variables allows for precise optimization

- Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies

- Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech creative adtech Innovation.

Big thanks to our Inaugural Series Sponsor, Flashtalking by Mediaocean

Welcome to The AdTech Forum

Creative Optimization & 2024 Marketing Trends

Mon, 01 Apr 2024 08:15:00 -0000

Series Sponsor: Flashtalking by Mediaocean

We’re back with Episode 2, of our 5-part video series on creative adtech.

In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead at Uber. He shares amazing insights on the future of creative testing and advertising optimization.

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Welcome to TheAdTechForum.com

Creative Testing & Retail Media Insights

Mon, 01 Apr 2024 08:15:00 -0000

Series Sponsor: Flashtalking by Mediaocean

In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales.

"ai is going to enable faster creative testing" - Ally Schnitzer

Ally is wicked smart and has an edge working across multiple brands + partners. AdtechGod and Jeremy Bloom, of OhHello.io, loved listening and learning to what Ally had to say about the effect of creative personalization across unique retail media initiatives.

This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial role in optimizing media sales and roi.

Welcome to The AdTech Forum

Maximizing Revenue & Brand Safety in Streaming

Mon, 01 Apr 2024 08:15:00 -0000

Series 2: Episode 2 of the The AdTech Forum Sponsored by Cadent

Episode 2 - Jarred Wilichinsky from Paramount.

Jarred Wilichinsky is the SVP, Ad operations at Paramount and brings an amazing perspective on the SSP space from the lens of an premium cross-screen provider.

In this episode, we talk through how brand safety, content distribution, and leveraging data and audience insights is crucial for optimization across platforms.

Jarred is an industry veteran, and his POV on the importance of streamlining relationships with SSPs and overall commitment to providing audiences with quality content and ad experienves.

Innovating Ad Creative with Flashtalking

Mon, 01 Apr 2024 08:15:00 -0000

Series Sponsor: Flashtalking by Mediaocean

Creative is the Final Frontier

Ben Kartzman is the final episode of our inaugural 5 part creative series!

We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative.

We are so grateful to our creative adtech sponsor, Flashtalking by Mediaocean, for helping AdTechGod and OhHello.io 🌞☕️ come together to cut through the industry noise by bringing you The AdTech Forum.

Welcome to The Adtech Forum

Thank you for watching, learning, and engaging with the first (of many) series of TheAdTechForum.com

Navigating SSPs & Premium TV

Mon, 01 Apr 2024 08:15:00 -0000

Series Sponsor: Cadent

Welcome to Episode 1 of our 5-part series on all things “Supply”!

Our special guest, Erica Lamoreaux, brings invaluable insights from her extensive experience across agency holdcos, martech SaaS leadership, and media at renowned companies like Clorox and Workday.

In this episode, we delve into the pivotal role of SSPs especially as it relates to premium TV and CTV.

From balancing quality with efficiency, to tackling challenges of maintaining brand safety, Erika provides a perspective on the importance of transparency, trust, and collaboration between brands, agencies, and SSPs, as well as the need for selecting the right partners to ensure brand safety while maximizing ROI.

Welcome to The AdTech Forum

Innovating Marketing & Creative Solutions

Fri, 29 Mar 2024 17:00:00 -0000

This is the first episode of our 5-part video series talking Creative c/o of our sponsor, Flashtalking by Mediaocean

AdTechGod(™) & Jeremy Bloom explore how #creative innovation can enhance the effectiveness of media campaigns with our first guest Bryan Simkins of Publicis.

This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial role in optimizing media performance.

Welcome to TheAdTechForum.com