http://www.digiday.com en This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing. https://megaphone.imgix.net/podcasts/2bb72b02-71a2-11e9-8176-8f6dd3c7e33d/image/Digiday-Live-logo-blk.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress http://www.digiday.com no episodic Digiday This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing. This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

]]> edit@digiday.com Kendra Scott is using data to better serve the brand’s customers, who want the best experience no matter where they’re shopping. By using the information the brand has gathered on customer behavior, Kendra Scott has built a multichannel strategy in stores and online that offers the right experience at the right time. In this session, hear from Kendra Scott’s vp of e-commerce discuss why listening to customers fuels the most powerful retail strategies. Fri, 14 Jun 2019 04:00:00 -0000 full Digiday Kendra Scott is using data to better serve the brand’s customers, who want the best experience no matter where they’re shopping. By using the information the brand has gathered on customer behavior, Kendra Scott has built a multichannel strategy in stores and online that offers the right experience at the right time. In this session, hear from Kendra Scott’s vp of e-commerce discuss why listening to customers fuels the most powerful retail strategies. Kendra Scott is using data to better serve the brand’s customers, who want the best experience no matter where they’re shopping. By using the information the brand has gathered on customer behavior, Kendra Scott has built a multichannel strategy in stores and online that offers the right experience at the right time. In this session, hear from Kendra Scott’s vp of e-commerce discuss why listening to customers fuels the most powerful retail strategies.

]]> 1153 Online-born brands are harnessing the power of in-store retail to different degrees. After launching with a series of temporary pop-ups, Allbirds is now building a global store network, with stores in the U.S., the U.K. and China. Travis Boyce, the footwear brand's head of global retail operations, will break down the steps Allbirds has taken to get to establish a mindfully made fleet of international stores. Mon, 10 Jun 2019 04:00:00 -0000 full Digiday Online-born brands are harnessing the power of in-store retail to different degrees. After launching with a series of temporary pop-ups, Allbirds is now building a global store network, with stores in the U.S., the U.K. and China. Travis Boyce, the footwear brand's head of global retail operations, will break down the steps Allbirds has taken to get to establish a mindfully made fleet of international stores. Online-born brands are harnessing the power of in-store retail to different degrees. After launching with a series of temporary pop-ups, Allbirds is now building a global store network, with stores in the U.S., the U.K. and China. Travis Boyce, the footwear brand's head of global retail operations, will break down the steps Allbirds has taken to get to establish a mindfully made fleet of international stores.

]]> 1142 How do you elevate the online shopping experience for customers? That’s what Matt Zisow, Wayfair’s head of product, is focused on. In this session, hear about the tech that powers Wayfair, from personalized product recommendations based on customers’ home décor styles, to helping customers figure out how a piece of furniture will look and fit in their homes. Fri, 31 May 2019 04:00:00 -0000 full Digiday How do you elevate the online shopping experience for customers? That’s what Matt Zisow, Wayfair’s head of product, is focused on. In this session, hear about the tech that powers Wayfair, from personalized product recommendations based on customers’ home décor styles, to helping customers figure out how a piece of furniture will look and fit in their homes. How do you elevate the online shopping experience for customers? That’s what Matt Zisow, Wayfair’s head of product, is focused on. In this session, hear about the tech that powers Wayfair, from personalized product recommendations based on customers’ home décor styles, to helping customers figure out how a piece of furniture will look and fit in their homes.

]]> 1194 Marketers need to think of ways of going beyond the 30-second spot in TV. And with an increasing number of ad-free options for consumers, brands need to get more creative in how they reach the masses. In this conversation with David Lang at Mindshare, we breakdown the opportunities for agencies and marketers to make true, branded TV. Fri, 24 May 2019 14:29:25 -0000 full Digiday Marketers need to think of ways of going beyond the 30-second spot in TV. And with an increasing number of ad-free options for consumers, brands need to get more creative in how they reach the masses. In this conversation with David Lang at Mindshare, we breakdown the opportunities for agencies and marketers to make true, branded TV. Marketers need to think of ways of going beyond the 30-second spot in TV. And with an increasing number of ad-free options for consumers, brands need to get more creative in how they reach the masses. In this conversation with David Lang at Mindshare, we breakdown the opportunities for agencies and marketers to make true, branded TV.

]]> 1306 OTT services, including a growing crop of virtual MVPDs, are clamoring for your ad dollars, and they have the eyeballs to warrant them. But this will not replace linear TV so fast. The content might look the same, but the dynamics of advertising on OTT are dramatically different and suggest this growing medium is going to evolve in interesting and unique ways. Kait Boulous of Varick discusses the role that challenger brands will play in shaping the future of OTT advertising. Mon, 20 May 2019 04:00:00 -0000 full Digiday OTT services, including a growing crop of virtual MVPDs, are clamoring for your ad dollars, and they have the eyeballs to warrant them. But this will not replace linear TV so fast. The content might look the same, but the dynamics of advertising on OTT are dramatically different and suggest this growing medium is going to evolve in interesting and unique ways. Kait Boulous of Varick discusses the role that challenger brands will play in shaping the future of OTT advertising. OTT services, including a growing crop of virtual MVPDs, are clamoring for your ad dollars, and they have the eyeballs to warrant them. But this will not replace linear TV so fast. The content might look the same, but the dynamics of advertising on OTT are dramatically different and suggest this growing medium is going to evolve in interesting and unique ways. Kait Boulous of Varick discusses the role that challenger brands will play in shaping the future of OTT advertising.

]]> 1148 As technology improves and as data strategies strengthen, what does that mean for the advertising wold of traditional TV and OTT platforms? Join Michael Piner from MullenLowe's Mediahub as he details advancements in targeting audiences and evaulating ads on TV screens. Fri, 17 May 2019 04:00:00 -0000 full Digiday As technology improves and as data strategies strengthen, what does that mean for the advertising wold of traditional TV and OTT platforms? Join Michael Piner from MullenLowe's Mediahub as he details advancements in targeting audiences and evaulating ads on TV screens. As technology improves and as data strategies strengthen, what does that mean for the advertising wold of traditional TV and OTT platforms? Join Michael Piner from MullenLowe's Mediahub as he details advancements in targeting audiences and evaulating ads on TV screens.

]]> 1357 Incredible sums of money are spent on creating engaging content how do we make sure that the audience really does engage? This session from the Digiday Publishing Summit Europe will consider how you act on insights and in an environment that is driven by campaign budgets, how you can act on engagement. Mon, 13 May 2019 04:00:00 -0000 full Digiday Incredible sums of money are spent on creating engaging content how do we make sure that the audience really does engage? This session from the Digiday Publishing Summit Europe will consider how you act on insights and in an environment that is driven by campaign budgets, how you can act on engagement. Incredible sums of money are spent on creating engaging content how do we make sure that the audience really does engage? This session from the Digiday Publishing Summit Europe will consider how you act on insights and in an environment that is driven by campaign budgets, how you can act on engagement.

]]> 1285 With media companies in a constant state of evolution, is there a path to sustainable media? Looking at News UK’s varied portfolio of media brands, hear what Dominic Carter thinks about the state of media and where we should be focusing efforts in order to be sustainable in the long run. Fri, 10 May 2019 04:00:00 -0000 full Digiday With media companies in a constant state of evolution, is there a path to sustainable media? Looking at News UK’s varied portfolio of media brands, hear what Dominic Carter thinks about the state of media and where we should be focusing efforts in order to be sustainable in the long run. With media companies in a constant state of evolution, is there a path to sustainable media? Looking at News UK’s varied portfolio of media brands, hear what Dominic Carter thinks about the state of media and where we should be focusing efforts in order to be sustainable in the long run.

]]> 1399 Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this audience. Their User researcher, Ane Sharma will discuss how they identified the specific needs of this target group through iterative research and insights gathering, including how iteratively testing was done on the content, which was a crucial step to ensure that the presentation of the news is engaging to the correct extent. This led to the design and creation of the app Peil, a news destination for younger Norwegians. Mon, 06 May 2019 04:00:00 -0000 full Digiday Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this audience. Their User... Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this audience. Their User researcher, Ane Sharma will discuss how they identified the specific needs of this target group through iterative research and insights gathering, including how iteratively testing was done on the content, which was a crucial step to ensure that the presentation of the news is engaging to the correct extent. This led to the design and creation of the app Peil, a news destination for younger Norwegians. Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this audience. Their User researcher, Ane Sharma will discuss how they identified the specific needs of this target group through iterative research and insights gathering, including how iteratively testing was done on the content, which was a crucial step to ensure that the presentation of the news is engaging to the correct extent. This led to the design and creation of the app Peil, a news destination for younger Norwegians.

]]> 1296 no Hear from Julian Childs, SVP of International and managing director, at Business Insider UK. He will talk about the ways in which Business Insider has succeeded in building an audience and business that keeps on growing, relying on a strategic approach built on shared revenue model, single tech platform and efficiency and scalable global advertising programs for clients. Fri, 03 May 2019 04:00:00 -0000 full Digiday Hear from Julian Childs, SVP of International and managing director, at Business Insider UK. He will talk about the ways in which Business Insider has succeeded in building an audience and business that keeps on growing, relying on a strategic... Hear from Julian Childs, SVP of International and managing director, at Business Insider UK. He will talk about the ways in which Business Insider has succeeded in building an audience and business that keeps on growing, relying on a strategic approach built on shared revenue model, single tech platform and efficiency and scalable global advertising programs for clients. Hear from Julian Childs, SVP of International and managing director, at Business Insider UK. He will talk about the ways in which Business Insider has succeeded in building an audience and business that keeps on growing, relying on a strategic approach built on shared revenue model, single tech platform and efficiency and scalable global advertising programs for clients.

]]> 1654 no A session from Digiday Publishing Summit, where Barstool CRO Deirdre Lester talks about how the strategized their subscription program. Mon, 29 Apr 2019 04:00:00 -0000 full Digiday A session from Digiday Publishing Summit, where Barstool CRO Deirdre Lester talks about how the strategized their subscription program. A session from Digiday Publishing Summit, where Barstool CRO Deirdre Lester talks about how the strategized their subscription program. A session from Digiday Publishing Summit, where Barstool CRO Deirdre Lester talks about how the strategized their subscription program.

]]> 1145 no At the Digiday Publishing Summit held in Vail, Colorado, Daniel Hallac, chief product officer at New York Media, talked about how their dynamic paywall came about. Fri, 26 Apr 2019 04:00:00 -0000 full Digiday At the Digiday Publishing Summit held in Vail, Colorado, Daniel Hallac, chief product officer at New York Media, talked about how their dynamic paywall came about. At the Digiday Publishing Summit held in Vail, Colorado, Daniel Hallac, chief product officer at New York Media, talked about how their dynamic paywall came about. At the Digiday Publishing Summit held in Vail, Colorado, Daniel Hallac, chief product officer at New York Media, talked about how their dynamic paywall came about.

]]> 1253 no In this fun session from the Digiday Publishing Summit, Neil Vogel, CEO of Dotdash, will dissect narratives about the digital media industry and give us his candid thoughts. Wed, 24 Apr 2019 18:29:55 -0000 full Digiday In this fun session from the Digiday Publishing Summit, Neil Vogel, CEO of Dotdash, will dissect narratives about the digital media industry and give us his candid thoughts. In this fun session from the Digiday Publishing Summit, Neil Vogel, CEO of Dotdash, will dissect narratives about the digital media industry and give us his candid thoughts. In this fun session from the Digiday Publishing Summit, Neil Vogel, CEO of Dotdash, will dissect narratives about the digital media industry and give us his candid thoughts.

]]> 1342 no The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join Geoff Schiller of PopSugar as he discusses how publishers are going beyond advertising. This session is from the Digiday Publishing Summit held in Vail, Colorado. Fri, 12 Apr 2019 04:00:00 -0000 full Digiday The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join Geoff Schiller of PopSugar as he discusses... The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join Geoff Schiller of PopSugar as he discusses how publishers are going beyond advertising. This session is from the Digiday Publishing Summit held in Vail, Colorado. The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join Geoff Schiller of PopSugar as he discusses how publishers are going beyond advertising. This session is from the Digiday Publishing Summit held in Vail, Colorado.

]]> 1301 no Join Michael Finnegan, President of Atlantic Media, Inc as he discusses the ongoing evolution of the media business. Starting with looking at how its portfolio of legacy brands including The Atlantic and National Journal continue to innovate and diversify revenue sources to include a juggernaut events business, fast growing digital consultancy and other advisory services and pioneering branded content studios. Mon, 08 Apr 2019 14:47:53 -0000 full Digiday Join Michael Finnegan, President of Atlantic Media, Inc as he discusses the ongoing evolution of the media business. Starting with looking at how its portfolio of legacy brands including The Atlantic and National Journal continue to innovate and... Join Michael Finnegan, President of Atlantic Media, Inc as he discusses the ongoing evolution of the media business. Starting with looking at how its portfolio of legacy brands including The Atlantic and National Journal continue to innovate and diversify revenue sources to include a juggernaut events business, fast growing digital consultancy and other advisory services and pioneering branded content studios. Join Michael Finnegan, President of Atlantic Media, Inc as he discusses the ongoing evolution of the media business. Starting with looking at how its portfolio of legacy brands including The Atlantic and National Journal continue to innovate and diversify revenue sources to include a juggernaut events business, fast growing digital consultancy and other advisory services and pioneering branded content studios.

]]> 1408 no At the Digiday Hot Topic event in New York City, Jason Sylva talked about the flexible paywall at New York Magazine. Tue, 02 Apr 2019 18:46:01 -0000 full Digiday At the Digiday Hot Topic event in New York City, Jason Sylva talked about the flexible paywall at New York Magazine. At the Digiday Hot Topic event in New York City, Jason Sylva talked about the flexible paywall at New York Magazine. At the Digiday Hot Topic event in New York City, Jason Sylva talked about the flexible paywall at New York Magazine.

]]> 1129 no For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subscriptions to a small slice of content? Hear from Grant Belaire, vp, digital audience development at McClatchy, on how they've done it and what they've learned along the way. Fri, 29 Mar 2019 04:00:00 -0000 full Digiday For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subscriptions to a small slice of content? Hear from Grant Belaire, vp, digital audience development at... For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subscriptions to a small slice of content? Hear from Grant Belaire, vp, digital audience development at McClatchy, on how they've done it and what they've learned along the way. For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subscriptions to a small slice of content? Hear from Grant Belaire, vp, digital audience development at McClatchy, on how they've done it and what they've learned along the way.

]]> 1401 no At the Digiday Hot Top event on subscriptions and commerce in New York City, Ryan Brown, svp business development at Gizmodo, talks about how he is building a community around commerce content and the lessons his team has learned along the way. Fri, 22 Mar 2019 15:50:26 -0000 full Digiday At the Digiday Hot Top event on subscriptions and commerce in New York City, Ryan Brown, svp business development at Gizmodo, talks about how he is building a community around commerce content and the lessons his team has learned along the way. At the Digiday Hot Top event on subscriptions and commerce in New York City, Ryan Brown, svp business development at Gizmodo, talks about how he is building a community around commerce content and the lessons his team has learned along the way. At the Digiday Hot Top event on subscriptions and commerce in New York City, Ryan Brown, svp business development at Gizmodo, talks about how he is building a community around commerce content and the lessons his team has learned along the way.

]]> 974 no In diversifying their revenue streams, many publishers are trying their hand at content studios.  Jim Piercy, creative director for EMEA and Asia at The Wall Street Journal discussed the opportunities and challenges for being an in-house ad agency for the Journal’s clients at the Digiday Publishing Summit Japan. Mon, 18 Mar 2019 04:00:00 -0000 full Digiday In diversifying their revenue streams, many publishers are trying their hand at content studios.  Jim Piercy, creative director for EMEA and Asia at The Wall Street Journal discussed the opportunities and challenges for being an in-house ad... In diversifying their revenue streams, many publishers are trying their hand at content studios.  Jim Piercy, creative director for EMEA and Asia at The Wall Street Journal discussed the opportunities and challenges for being an in-house ad agency for the Journal’s clients at the Digiday Publishing Summit Japan. In diversifying their revenue streams, many publishers are trying their hand at content studios.  Jim Piercy, creative director for EMEA and Asia at The Wall Street Journal discussed the opportunities and challenges for being an in-house ad agency for the Journal’s clients at the Digiday Publishing Summit Japan.

]]> 1214 no At the Digiday Media Buying Summit, we quiz some agency executives on the tired and wired phrases in the industry today. Fri, 15 Mar 2019 04:00:00 -0000 full Digiday At the Digiday Media Buying Summit, we quiz some agency executives on the tired and wired phrases in the industry today. At the Digiday Media Buying Summit, we quiz some agency executives on the tired and wired phrases in the industry today. At the Digiday Media Buying Summit, we quiz some agency executives on the tired and wired phrases in the industry today.

]]> 1408 no Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the Digiday Media Buying Summit held in Nashville, Tennesse from Feb. 20-22, Amanda Betsold, vp and head of programmatic at iCrossing, discussed the key elements of her conversation with clients on refining the programmatic approach, how agencies can help clients use data better, the in-housing trend, organizing teams to support programmatic transactions and more. Mon, 11 Mar 2019 04:00:00 -0000 full Digiday Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the Digiday Media Buying Summit held in Nashville, Tennesse from Feb. 20-22, Amanda Betsold, vp and head of programmatic at iCrossing,... Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the Digiday Media Buying Summit held in Nashville, Tennesse from Feb. 20-22, Amanda Betsold, vp and head of programmatic at iCrossing, discussed the key elements of her conversation with clients on refining the programmatic approach, how agencies can help clients use data better, the in-housing trend, organizing teams to support programmatic transactions and more. Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the Digiday Media Buying Summit held in Nashville, Tennesse from Feb. 20-22, Amanda Betsold, vp and head of programmatic at iCrossing, discussed the key elements of her conversation with clients on refining the programmatic approach, how agencies can help clients use data better, the in-housing trend, organizing teams to support programmatic transactions and more.

]]> 1341 no This is a session from the Digiday Media Buying Summit held in Nashville, Tennesse. Hear Steve Williams, CEO of Essence North America, speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced Fri, 08 Mar 2019 20:43:17 -0000 full Digiday This is a session from the Digiday Media Buying Summit held in Nashville, Tennesse. Hear Steve Williams, CEO of Essence North America, speak about how they’re proving their worth to brands, how they’re navigating these changing client... This is a session from the Digiday Media Buying Summit held in Nashville, Tennesse. Hear Steve Williams, CEO of Essence North America, speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced This is a session from the Digiday Media Buying Summit held in Nashville, Tennesse. Hear Steve Williams, CEO of Essence North America, speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced

]]> 1230 no Ali Plonchak, managing director of digital strategy and integration at Crossmedia, spoke at the Digiday Media Buying Summit held in Nashville, Tennessee. She believes the focus on transparency in media buying should be welcomed by agencies. Mon, 04 Mar 2019 05:00:00 -0000 full Digiday Ali Plonchak, managing director of digital strategy and integration at Crossmedia, spoke at the Digiday Media Buying Summit held in Nashville, Tennessee. She believes the focus on transparency in media buying should be welcomed by agencies. Ali Plonchak, managing director of digital strategy and integration at Crossmedia, spoke at the Digiday Media Buying Summit held in Nashville, Tennessee. She believes the focus on transparency in media buying should be welcomed by agencies. Ali Plonchak, managing director of digital strategy and integration at Crossmedia, spoke at the Digiday Media Buying Summit held in Nashville, Tennessee. She believes the focus on transparency in media buying should be welcomed by agencies.

]]> 1288 no Despite the buzz about in-house agencies, Gerhard Louw, head of international media management and digital transformation at Deutsche Telekom, thinks that doing advertising 100 percent in-house doesn't reflect the reality of the business -- and remains far off in the future for the company. Louw discussed the need for more control, what the hybrid model looks like and more. Mon, 04 Feb 2019 05:00:00 -0000 full Digiday Despite the buzz about in-house agencies, Gerhard Louw, head of international media management and digital transformation at Deutsche Telekom, thinks that doing advertising 100 percent in-house doesn't reflect the reality of the business -- and... Despite the buzz about in-house agencies, Gerhard Louw, head of international media management and digital transformation at Deutsche Telekom, thinks that doing advertising 100 percent in-house doesn't reflect the reality of the business -- and remains far off in the future for the company. Louw discussed the need for more control, what the hybrid model looks like and more. Despite the buzz about in-house agencies, Gerhard Louw, head of international media management and digital transformation at Deutsche Telekom, thinks that doing advertising 100 percent in-house doesn't reflect the reality of the business -- and remains far off in the future for the company. Louw discussed the need for more control, what the hybrid model looks like and more.

]]> 1422 no As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't apply. Joseph Harper, social media lead UK and Ireland at Kelloggs, discussed the up and downs of influencer marketing, compliance issues and more in this session from the Digiday Brand Summit Europe held in November 2018. Mon, 28 Jan 2019 05:00:00 -0000 full Digiday As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't... As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't apply. Joseph Harper, social media lead UK and Ireland at Kelloggs, discussed the up and downs of influencer marketing, compliance issues and more in this session from the Digiday Brand Summit Europe held in November 2018. As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't apply. Joseph Harper, social media lead UK and Ireland at Kelloggs, discussed the up and downs of influencer marketing, compliance issues and more in this session from the Digiday Brand Summit Europe held in November 2018.

]]> 1399 no Brands are increasingly concerned with ad dollars being wasted in the supply chain. Swarovski’s material group manager for media and digital Henrik Schulte is now exploring alternative payment agreements to paying a fee on the media investment as a way to fix the problem. Mon, 21 Jan 2019 05:00:00 -0000 full Digiday Brands are increasingly concerned with ad dollars being wasted in the supply chain. Swarovski’s material group manager for media and digital Henrik Schulte is now exploring alternative payment agreements to paying a fee on the media investment as a... Brands are increasingly concerned with ad dollars being wasted in the supply chain. Swarovski’s material group manager for media and digital Henrik Schulte is now exploring alternative payment agreements to paying a fee on the media investment as a way to fix the problem. Brands are increasingly concerned with ad dollars being wasted in the supply chain. Swarovski’s material group manager for media and digital Henrik Schulte is now exploring alternative payment agreements to paying a fee on the media investment as a way to fix the problem.

]]> 1091 no In this session from the Digiday Brands Summit, we trade anonymity for honesty with a media executive of an agency holding company. Fri, 18 Jan 2019 05:00:00 -0000 full Digiday In this session from the Digiday Brands Summit, we trade anonymity for honesty with a media executive of an agency holding company. In this session from the Digiday Brands Summit, we trade anonymity for honesty with a media executive of an agency holding company. In this session from the Digiday Brands Summit, we trade anonymity for honesty with a media executive of an agency holding company.

]]> 1070 no International expansion often means having to adjust strategies for new markets. Babbel, an 11-year-old language learning app based out of Germany learned that over seven years of failing in the U.S. market. With a revived focus on expanding to the U.S., it's trying a new playbook. Hansen discusses Babbel’s new data, agency and channel-driven marketing approach and more. Mon, 14 Jan 2019 05:00:00 -0000 full Digiday International expansion often means having to adjust strategies for new markets. Babbel, an 11-year-old language learning app based out of Germany learned that over seven years of failing in the U.S. market. With a revived focus on expanding to the... International expansion often means having to adjust strategies for new markets. Babbel, an 11-year-old language learning app based out of Germany learned that over seven years of failing in the U.S. market. With a revived focus on expanding to the U.S., it's trying a new playbook. Hansen discusses Babbel’s new data, agency and channel-driven marketing approach and more. International expansion often means having to adjust strategies for new markets. Babbel, an 11-year-old language learning app based out of Germany learned that over seven years of failing in the U.S. market. With a revived focus on expanding to the U.S., it's trying a new playbook. Hansen discusses Babbel’s new data, agency and channel-driven marketing approach and more.

]]> 1516 no In this session from Digiday Brands Summit, Evan Parker, vp of content at NASCAR, will discuss how NASCAR tells stories at speed. Fri, 11 Jan 2019 05:00:00 -0000 full Digiday In this session from Digiday Brands Summit, Evan Parker, vp of content at NASCAR, will discuss how NASCAR tells stories at speed. In this session from Digiday Brands Summit, Evan Parker, vp of content at NASCAR, will discuss how NASCAR tells stories at speed. In this session from Digiday Brands Summit, Evan Parker, vp of content at NASCAR, will discuss how NASCAR tells stories at speed.

]]> 1180 no The Philadephia Eagles want to be a sports entertainment brand with no offseason. Social media plays a key role in how the team communicates with its fans year-round, according to Jennifer Kavanagh, senior vice president of media and marketing at the Philadephia Eagles. Mon, 07 Jan 2019 05:00:00 -0000 full Digiday The Philadephia Eagles want to be a sports entertainment brand with no offseason. Social media plays a key role in how the team communicates with its fans year-round, according to Jennifer Kavanagh, senior vice president of media and marketing at the... The Philadephia Eagles want to be a sports entertainment brand with no offseason. Social media plays a key role in how the team communicates with its fans year-round, according to Jennifer Kavanagh, senior vice president of media and marketing at the Philadephia Eagles. The Philadephia Eagles want to be a sports entertainment brand with no offseason. Social media plays a key role in how the team communicates with its fans year-round, according to Jennifer Kavanagh, senior vice president of media and marketing at the Philadephia Eagles.

]]> 1406 no n this session, we talk to Neil Vendetti, president of investments at Zenith US. He shares his thoughts on how we can bring rich video content to consumers, ensure brand safety, and how to make the most of the sea of insights we now have access to. Fri, 28 Dec 2018 05:00:00 -0000 full Digiday n this session, we talk to Neil Vendetti, president of investments at Zenith US. He shares his thoughts on how we can bring rich video content to consumers, ensure brand safety, and how to make the most of the sea of insights we now have access to. n this session, we talk to Neil Vendetti, president of investments at Zenith US. He shares his thoughts on how we can bring rich video content to consumers, ensure brand safety, and how to make the most of the sea of insights we now have access to. n this session, we talk to Neil Vendetti, president of investments at Zenith US. He shares his thoughts on how we can bring rich video content to consumers, ensure brand safety, and how to make the most of the sea of insights we now have access to.

]]> 1330 no In this session, executives from Modi Media talk about improving tv advertising. it needs to pick up the advanced targeting capabilities available to marketers on digital platforms. But where does the addressable TV market sit right now? Who are the biggest players? Will this ever be a huge opportunity for advertisers, especially when some still view TV as a broadcast and branding medium? Mon, 24 Dec 2018 05:00:00 -0000 full Digiday In this session, executives from Modi Media talk about improving tv advertising. it needs to pick up the advanced targeting capabilities available to marketers on digital platforms. But where does the addressable TV market sit right now? Who are the... In this session, executives from Modi Media talk about improving tv advertising. it needs to pick up the advanced targeting capabilities available to marketers on digital platforms. But where does the addressable TV market sit right now? Who are the biggest players? Will this ever be a huge opportunity for advertisers, especially when some still view TV as a broadcast and branding medium? In this session, executives from Modi Media talk about improving tv advertising. it needs to pick up the advanced targeting capabilities available to marketers on digital platforms. But where does the addressable TV market sit right now? Who are the biggest players? Will this ever be a huge opportunity for advertisers, especially when some still view TV as a broadcast and branding medium?

]]> 1203 no In this session from the Digiday Video Marketing summit, SoulCycle's CCO Greg Gittrich talks about the company's ambitions to have a media business. Fri, 21 Dec 2018 05:00:00 -0000 full Digiday In this session from the Digiday Video Marketing summit, SoulCycle's CCO Greg Gittrich talks about the company's ambitions to have a media business. In this session from the Digiday Video Marketing summit, SoulCycle's CCO Greg Gittrich talks about the company's ambitions to have a media business. In this session from the Digiday Video Marketing summit, SoulCycle's CCO Greg Gittrich talks about the company's ambitions to have a media business.

]]> 1392 no The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly. Mon, 17 Dec 2018 05:00:00 -0000 full Digiday The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as... The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly. The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly.

]]> 1116 no With the rise of programmatic, the New York Times had to completely rework the way it operations to grow revenue effective and efficiently. From launching new data ad products, to selecting top tier programmatic exchanges, to organizational changes. Hear from Jay Glogovsky, director of yeild and Programmatic at the Times talk about how the legacy publication deals with programmatic shifts. Fri, 14 Dec 2018 05:00:00 -0000 full Digiday With the rise of programmatic, the New York Times had to completely rework the way it operations to grow revenue effective and efficiently. From launching new data ad products, to selecting top tier programmatic exchanges, to organizational changes.... With the rise of programmatic, the New York Times had to completely rework the way it operations to grow revenue effective and efficiently. From launching new data ad products, to selecting top tier programmatic exchanges, to organizational changes. Hear from Jay Glogovsky, director of yeild and Programmatic at the Times talk about how the legacy publication deals with programmatic shifts. With the rise of programmatic, the New York Times had to completely rework the way it operations to grow revenue effective and efficiently. From launching new data ad products, to selecting top tier programmatic exchanges, to organizational changes. Hear from Jay Glogovsky, director of yeild and Programmatic at the Times talk about how the legacy publication deals with programmatic shifts.

]]> 1262 no Ads.txt is a heated topic of debate within the industry. But when the programmatic industry is struggling to create a transparent supply chain for every dollar spent, Jana Meron, svp of programmatic and data strategy at Insider, makes a strong case for ads.txt files. In our latest episode, Meron discusses Insider’s programmatic challenges, working with partners to solve these issues and how to trim your ad tech vendors. Mon, 10 Dec 2018 05:00:00 -0000 full Digiday Ads.txt is a heated topic of debate within the industry. But when the programmatic industry is struggling to create a transparent supply chain for every dollar spent, Jana Meron, svp of programmatic and data strategy at Insider, makes a strong case... Ads.txt is a heated topic of debate within the industry. But when the programmatic industry is struggling to create a transparent supply chain for every dollar spent, Jana Meron, svp of programmatic and data strategy at Insider, makes a strong case for ads.txt files. In our latest episode, Meron discusses Insider’s programmatic challenges, working with partners to solve these issues and how to trim your ad tech vendors. Ads.txt is a heated topic of debate within the industry. But when the programmatic industry is struggling to create a transparent supply chain for every dollar spent, Jana Meron, svp of programmatic and data strategy at Insider, makes a strong case for ads.txt files. In our latest episode, Meron discusses Insider’s programmatic challenges, working with partners to solve these issues and how to trim your ad tech vendors.

]]> 965 no The delicate, and complicated dance that is the exchange of ad space on the virtual market requires the perfect team, a true partnership between the buy and sell side of the business. This session with Chip Schenck, vp of programmatic strategy at Meredith, will provide an look into how the right collaboration can yield success on all sides and how a rocky relationship can mean the end of a program, especially as publishers are becoming platforms themselves. Fri, 07 Dec 2018 05:00:00 -0000 full Digiday The delicate, and complicated dance that is the exchange of ad space on the virtual market requires the perfect team, a true partnership between the buy and sell side of the business. This session with Chip Schenck, vp of programmatic strategy at... The delicate, and complicated dance that is the exchange of ad space on the virtual market requires the perfect team, a true partnership between the buy and sell side of the business. This session with Chip Schenck, vp of programmatic strategy at Meredith, will provide an look into how the right collaboration can yield success on all sides and how a rocky relationship can mean the end of a program, especially as publishers are becoming platforms themselves. The delicate, and complicated dance that is the exchange of ad space on the virtual market requires the perfect team, a true partnership between the buy and sell side of the business. This session with Chip Schenck, vp of programmatic strategy at Meredith, will provide an look into how the right collaboration can yield success on all sides and how a rocky relationship can mean the end of a program, especially as publishers are becoming platforms themselves.

]]> 1601 no Publishers were fast to adopt the ads.txt initiative from the Interactive Advertising Bureau but the demand hasn’t matched up. And according to Nicole Goksel, the senior director of digital revenue operations at Tribune Media, it needs a lot more work. In our latest episode, Goksel discusses how ad fraud remains hard to solve, how the news category is still suffering and more. Mon, 03 Dec 2018 05:00:00 -0000 full Digiday Publishers were fast to adopt the ads.txt initiative from the Interactive Advertising Bureau but the demand hasn’t matched up. And according to Nicole Goksel, the senior director of digital revenue operations at Tribune Media, it needs a lot... Publishers were fast to adopt the ads.txt initiative from the Interactive Advertising Bureau but the demand hasn’t matched up. And according to Nicole Goksel, the senior director of digital revenue operations at Tribune Media, it needs a lot more work. In our latest episode, Goksel discusses how ad fraud remains hard to solve, how the news category is still suffering and more. Publishers were fast to adopt the ads.txt initiative from the Interactive Advertising Bureau but the demand hasn’t matched up. And according to Nicole Goksel, the senior director of digital revenue operations at Tribune Media, it needs a lot more work. In our latest episode, Goksel discusses how ad fraud remains hard to solve, how the news category is still suffering and more.

]]> 1337 no This session is with Kevin Reilly, CCO and President of TBS and TNT, both of which are Turner properties. He talks about how the entertainment ladnscape has shifted dramatically in the last 3 years. Mon, 26 Nov 2018 17:00:00 -0000 full Digiday This session is with Kevin Reilly, CCO and President of TBS and TNT, both of which are Turner properties. He talks about how the entertainment ladnscape has shifted dramatically in the last 3 years. This session is with Kevin Reilly, CCO and President of TBS and TNT, both of which are Turner properties. He talks about how the entertainment ladnscape has shifted dramatically in the last 3 years. This session is with Kevin Reilly, CCO and President of TBS and TNT, both of which are Turner properties. He talks about how the entertainment ladnscape has shifted dramatically in the last 3 years.

]]> 1404 no The process of discovering and developing new talent is not just for new TV shows anymore. Networks are looking for internet sensations as well. Viacom head of talent Paula Kaplan discussed the ins and outs of working with digital talent at the Digiday Future of Entertainment event held in Los Angeles, California on October 25. Mon, 19 Nov 2018 05:00:00 -0000 full Digiday The process of discovering and developing new talent is not just for new TV shows anymore. Networks are looking for internet sensations as well. Viacom head of talent Paula Kaplan discussed the ins and outs of working with digital talent at the... The process of discovering and developing new talent is not just for new TV shows anymore. Networks are looking for internet sensations as well. Viacom head of talent Paula Kaplan discussed the ins and outs of working with digital talent at the Digiday Future of Entertainment event held in Los Angeles, California on October 25. The process of discovering and developing new talent is not just for new TV shows anymore. Networks are looking for internet sensations as well. Viacom head of talent Paula Kaplan discussed the ins and outs of working with digital talent at the Digiday Future of Entertainment event held in Los Angeles, California on October 25.

]]> 1054 no This session is with Rob Gellick, EVP & GM at CBS ENTERTAINMENT DIGITAL. He talks about making direct to consumer work with the subscription service that CBS offers. Mon, 19 Nov 2018 05:00:00 -0000 full Digiday This session is with Rob Gellick, EVP & GM at CBS ENTERTAINMENT DIGITAL. He talks about making direct to consumer work with the subscription service that CBS offers. This session is with Rob Gellick, EVP & GM at CBS ENTERTAINMENT DIGITAL. He talks about making direct to consumer work with the subscription service that CBS offers. This session is with Rob Gellick, EVP & GM at CBS ENTERTAINMENT DIGITAL. He talks about making direct to consumer work with the subscription service that CBS offers.

]]> 1505 no As much as YouTube and other social platforms say they’re committed to brand safety, things end up going awry and campaigns can get caught in the middle. Enter the brand safety officer, a role that some agencies have created to get ahead of protecting media investment. Hear from Joe Barone, managing partner brand safety Americas for GroupM, about why establishing this role should be prioritized, and what the future looks like for the brand safety officer. Sat, 17 Nov 2018 05:00:00 -0000 full Digiday As much as YouTube and other social platforms say they’re committed to brand safety, things end up going awry and campaigns can get caught in the middle. Enter the brand safety officer, a role that some agencies have created to get ahead of... As much as YouTube and other social platforms say they’re committed to brand safety, things end up going awry and campaigns can get caught in the middle. Enter the brand safety officer, a role that some agencies have created to get ahead of protecting media investment. Hear from Joe Barone, managing partner brand safety Americas for GroupM, about why establishing this role should be prioritized, and what the future looks like for the brand safety officer. As much as YouTube and other social platforms say they’re committed to brand safety, things end up going awry and campaigns can get caught in the middle. Enter the brand safety officer, a role that some agencies have created to get ahead of protecting media investment. Hear from Joe Barone, managing partner brand safety Americas for GroupM, about why establishing this role should be prioritized, and what the future looks like for the brand safety officer.

]]> 2023 no It’s becoming an ultimatum: clients are demanding transparency from agencies. Brands want to connect the dots and understand where their advertising dollars are going, so it’s time for agencies to step up. Hear Michael Nicholas, chief digital officer of Media Assembly, speak about how they’re ensuring transparency to cultivate better relationship with clients. Fri, 09 Nov 2018 05:00:00 -0000 full Digiday It’s becoming an ultimatum: clients are demanding transparency from agencies. Brands want to connect the dots and understand where their advertising dollars are going, so it’s time for agencies to step up. Hear Michael Nicholas, chief digital... It’s becoming an ultimatum: clients are demanding transparency from agencies. Brands want to connect the dots and understand where their advertising dollars are going, so it’s time for agencies to step up. Hear Michael Nicholas, chief digital officer of Media Assembly, speak about how they’re ensuring transparency to cultivate better relationship with clients. It’s becoming an ultimatum: clients are demanding transparency from agencies. Brands want to connect the dots and understand where their advertising dollars are going, so it’s time for agencies to step up. Hear Michael Nicholas, chief digital officer of Media Assembly, speak about how they’re ensuring transparency to cultivate better relationship with clients.

]]> 1476 no New technology may be expensive but testing it doesn’t need to be. Sarah Stringer, svp head of innovation for Carat USA, recently spoke at the Digiday Media Buying Summit held in Austin, Texas from October 16-17. She said new technology should be tested in the cheapest way possible. Stringer explores how to think about new technologies, how to budget for technology testing and more in this session. Mon, 05 Nov 2018 16:15:34 -0000 full Digiday New technology may be expensive but testing it doesn’t need to be. Sarah Stringer, svp head of innovation for Carat USA, recently spoke at the Digiday Media Buying Summit held in Austin, Texas from October 16-17. She said new technology should be... New technology may be expensive but testing it doesn’t need to be. Sarah Stringer, svp head of innovation for Carat USA, recently spoke at the Digiday Media Buying Summit held in Austin, Texas from October 16-17. She said new technology should be tested in the cheapest way possible. Stringer explores how to think about new technologies, how to budget for technology testing and more in this session. New technology may be expensive but testing it doesn’t need to be. Sarah Stringer, svp head of innovation for Carat USA, recently spoke at the Digiday Media Buying Summit held in Austin, Texas from October 16-17. She said new technology should be tested in the cheapest way possible. Stringer explores how to think about new technologies, how to budget for technology testing and more in this session.

]]> 1320 no CNN has responded to ever greater complexity in the advertising ecosystem by creating CNN Reach - a new unit within CNN International Commercial to specialize in smart targeting of audiences and campaign optimisation on CNN platforms and beyond. In this session from Digiday Publishing Summit Europe, CNN international executives Rob Bradley and Leo Urushibata go under the bonnet of how CNN Reach works, why it was created and why publishers need to evolve and offer more to clients by introducing such consultancy services. Fri, 02 Nov 2018 04:00:00 -0000 full Digiday CNN has responded to ever greater complexity in the advertising ecosystem by creating CNN Reach - a new unit within CNN International Commercial to specialize in smart targeting of audiences and campaign optimisation on CNN platforms and beyond. In... CNN has responded to ever greater complexity in the advertising ecosystem by creating CNN Reach - a new unit within CNN International Commercial to specialize in smart targeting of audiences and campaign optimisation on CNN platforms and beyond. In this session from Digiday Publishing Summit Europe, CNN international executives Rob Bradley and Leo Urushibata go under the bonnet of how CNN Reach works, why it was created and why publishers need to evolve and offer more to clients by introducing such consultancy services. CNN has responded to ever greater complexity in the advertising ecosystem by creating CNN Reach - a new unit within CNN International Commercial to specialize in smart targeting of audiences and campaign optimisation on CNN platforms and beyond. In this session from Digiday Publishing Summit Europe, CNN international executives Rob Bradley and Leo Urushibata go under the bonnet of how CNN Reach works, why it was created and why publishers need to evolve and offer more to clients by introducing such consultancy services.

]]> 1294 no The New York Times has made headlines in the past few years due to the unprecedented success of their subscription proposition, however ad revenue is still an important part of their revenue base. In this session from the Digiday Publishing Summit, Jean-Christophe Demarta shares how the Times is experimenting with new measurement techniques to calculate ROI on ad spend and to use this as a starting point for not only optimising their display offering, but also figuring out where they can diversify. Mon, 29 Oct 2018 04:00:00 -0000 full Digiday The New York Times has made headlines in the past few years due to the unprecedented success of their subscription proposition, however ad revenue is still an important part of their revenue base. In this session from the Digiday Publishing Summit,... The New York Times has made headlines in the past few years due to the unprecedented success of their subscription proposition, however ad revenue is still an important part of their revenue base. In this session from the Digiday Publishing Summit, Jean-Christophe Demarta shares how the Times is experimenting with new measurement techniques to calculate ROI on ad spend and to use this as a starting point for not only optimising their display offering, but also figuring out where they can diversify. The New York Times has made headlines in the past few years due to the unprecedented success of their subscription proposition, however ad revenue is still an important part of their revenue base. In this session from the Digiday Publishing Summit, Jean-Christophe Demarta shares how the Times is experimenting with new measurement techniques to calculate ROI on ad spend and to use this as a starting point for not only optimising their display offering, but also figuring out where they can diversify.

]]> 1818 no In this session from the Digiday Publishing Summit europe, Anna Bateson, chief customer officer at The Guardian, talks about how the publisher gets more revenue from consumers than from advertising. Fri, 26 Oct 2018 18:06:31 -0000 full Digiday In this session from the Digiday Publishing Summit europe, Anna Bateson, chief customer officer at The Guardian, talks about how the publisher gets more revenue from consumers than from advertising. In this session from the Digiday Publishing Summit europe, Anna Bateson, chief customer officer at The Guardian, talks about how the publisher gets more revenue from consumers than from advertising. In this session from the Digiday Publishing Summit europe, Anna Bateson, chief customer officer at The Guardian, talks about how the publisher gets more revenue from consumers than from advertising.

]]> 1981 no Pink News, a 13-year-old LGBT-focused website, launched on Snapchat in July. Pink News reimagined their desktop content for mobile and made a bunch of new investments. Now it is seeing the gains come in strong. In this session from the Digiday Publishing Summit Europe, CEO Benjamin Cohen explains the approach to Snapchat. Mon, 22 Oct 2018 04:00:00 -0000 full Digiday Pink News, a 13-year-old LGBT-focused website, launched on Snapchat in July. Pink News reimagined their desktop content for mobile and made a bunch of new investments. Now it is seeing the gains come in strong. In this session from the Digiday... Pink News, a 13-year-old LGBT-focused website, launched on Snapchat in July. Pink News reimagined their desktop content for mobile and made a bunch of new investments. Now it is seeing the gains come in strong. In this session from the Digiday Publishing Summit Europe, CEO Benjamin Cohen explains the approach to Snapchat. Pink News, a 13-year-old LGBT-focused website, launched on Snapchat in July. Pink News reimagined their desktop content for mobile and made a bunch of new investments. Now it is seeing the gains come in strong. In this session from the Digiday Publishing Summit Europe, CEO Benjamin Cohen explains the approach to Snapchat.

]]> 740 no In a session from the Digiday Publishing Summit, Angus Macaulay of Stat News underlines the challenges and solutions to the subscription business model. Fri, 19 Oct 2018 04:00:00 -0000 full Digiday In a session from the Digiday Publishing Summit, Angus Macaulay of Stat News underlines the challenges and solutions to the subscription business model. In a session from the Digiday Publishing Summit, Angus Macaulay of Stat News underlines the challenges and solutions to the subscription business model. In a session from the Digiday Publishing Summit, Angus Macaulay of Stat News underlines the challenges and solutions to the subscription business model.

]]> 581 no The Washington Post is one of the publications who can tell a success story about their subscriptions strategy. At the Digiday Publishing Summit held in Key Biscayne, Florida, The Post’s CRO Jed Hartman said that the success is not all owed to the Trump bump. In this session, he talks more about The Post’s work on subscriptions, their relationship with platforms and what happened with Instant Articles. Mon, 15 Oct 2018 04:00:00 -0000 full Digiday The Washington Post is one of the publications who can tell a success story about their subscriptions strategy. At the Digiday Publishing Summit held in Key Biscayne, Florida, The Post’s CRO Jed Hartman said that the success is not all owed to the... The Washington Post is one of the publications who can tell a success story about their subscriptions strategy. At the Digiday Publishing Summit held in Key Biscayne, Florida, The Post’s CRO Jed Hartman said that the success is not all owed to the Trump bump. In this session, he talks more about The Post’s work on subscriptions, their relationship with platforms and what happened with Instant Articles. The Washington Post is one of the publications who can tell a success story about their subscriptions strategy. At the Digiday Publishing Summit held in Key Biscayne, Florida, The Post’s CRO Jed Hartman said that the success is not all owed to the Trump bump. In this session, he talks more about The Post’s work on subscriptions, their relationship with platforms and what happened with Instant Articles.

]]> 1102 no At the Digiday Publishing Summit, Howard Mittman talks about staying relevant during and after sports season. Fri, 12 Oct 2018 04:00:00 -0000 full Digiday At the Digiday Publishing Summit, Howard Mittman talks about staying relevant during and after sports season. At the Digiday Publishing Summit, Howard Mittman talks about staying relevant during and after sports season. At the Digiday Publishing Summit, Howard Mittman talks about staying relevant during and after sports season.

]]> 1334 no Nearly two years ago, About.com turned into Dotdash. Since then, they've made tweaks to their approach to platforms that have garnered over $100 million in revenue and almost 80 million uniques a month on comScore, which is twice the amount that they started out with. Dotdash, CEO Neil Vogel shared this change of approach and strategy for About.com's reinvention in a session from the Digiday Publishing Summit held in Key Biscayne, Florida. Mon, 08 Oct 2018 04:00:00 -0000 full Digiday Nearly two years ago, About.com turned into Dotdash. Since then, they've made tweaks to their approach to platforms that have garnered over $100 million in revenue and almost 80 million uniques a month on comScore, which is twice the amount that... Nearly two years ago, About.com turned into Dotdash. Since then, they've made tweaks to their approach to platforms that have garnered over $100 million in revenue and almost 80 million uniques a month on comScore, which is twice the amount that they started out with. Dotdash, CEO Neil Vogel shared this change of approach and strategy for About.com's reinvention in a session from the Digiday Publishing Summit held in Key Biscayne, Florida. Nearly two years ago, About.com turned into Dotdash. Since then, they've made tweaks to their approach to platforms that have garnered over $100 million in revenue and almost 80 million uniques a month on comScore, which is twice the amount that they started out with. Dotdash, CEO Neil Vogel shared this change of approach and strategy for About.com's reinvention in a session from the Digiday Publishing Summit held in Key Biscayne, Florida.

]]> 1161 no In this session from Digiday Publishing Summit, Brian Morrissey quizzes Complex Network's Rich Antoniello on his deep thoughts in his deep tweets. Fri, 05 Oct 2018 04:00:00 -0000 full Digiday In this session from Digiday Publishing Summit, Brian Morrissey quizzes Complex Network's Rich Antoniello on his deep thoughts in his deep tweets. In this session from Digiday Publishing Summit, Brian Morrissey quizzes Complex Network's Rich Antoniello on his deep thoughts in his deep tweets. In this session from Digiday Publishing Summit, Brian Morrissey quizzes Complex Network's Rich Antoniello on his deep thoughts in his deep tweets.

]]> 1046 no The majority of publishers may have turned on Facebook after the platform’s apocalyptic algorithm change early this year, which caused everyone’s big video views to dip. But Group Nine’s media brands did not feel the impact. In this session, Carone discusses how the publisher is approaching platforms and going from social video to linear long form programming. Mon, 01 Oct 2018 04:00:00 -0000 full Digiday The majority of publishers may have turned on Facebook after the platform’s apocalyptic algorithm change early this year, which caused everyone’s big video views to dip. But Group Nine’s media brands did not feel the impact. In this session,... The majority of publishers may have turned on Facebook after the platform’s apocalyptic algorithm change early this year, which caused everyone’s big video views to dip. But Group Nine’s media brands did not feel the impact. In this session, Carone discusses how the publisher is approaching platforms and going from social video to linear long form programming. The majority of publishers may have turned on Facebook after the platform’s apocalyptic algorithm change early this year, which caused everyone’s big video views to dip. But Group Nine’s media brands did not feel the impact. In this session, Carone discusses how the publisher is approaching platforms and going from social video to linear long form programming.

]]> 1016 no Privé Revaux has achieved meteoric growth, acquiring over 100,000 customers in its first 10 months of business. With such rapid growth, making sense of a tidal wave of customer purchase data presented a challenge few 1-year old companies face. By taking a unique approach to customer lifecycle segmentation and conversion rate optimization, Privé was able to dramatically increase its customer retention and double its online conversion rate. Hear CMO Ned Macpherson discuss the core strategy of how it was done. Fri, 28 Sep 2018 04:00:00 -0000 full Digiday Privé Revaux has achieved meteoric growth, acquiring over 100,000 customers in its first 10 months of business. With such rapid growth, making sense of a tidal wave of customer purchase data presented a challenge few 1-year old companies face. By... Privé Revaux has achieved meteoric growth, acquiring over 100,000 customers in its first 10 months of business. With such rapid growth, making sense of a tidal wave of customer purchase data presented a challenge few 1-year old companies face. By taking a unique approach to customer lifecycle segmentation and conversion rate optimization, Privé was able to dramatically increase its customer retention and double its online conversion rate. Hear CMO Ned Macpherson discuss the core strategy of how it was done. Privé Revaux has achieved meteoric growth, acquiring over 100,000 customers in its first 10 months of business. With such rapid growth, making sense of a tidal wave of customer purchase data presented a challenge few 1-year old companies face. By taking a unique approach to customer lifecycle segmentation and conversion rate optimization, Privé was able to dramatically increase its customer retention and double its online conversion rate. Hear CMO Ned Macpherson discuss the core strategy of how it was done.

]]> 1410 no Creating good content is hard without the right people, and finding them is even harder. At the Digiday Content Marketing Summit recently held in Vail, Colorado, Babbel USA’s executive producer Jen Jordan discussed how she’s grown her team in New York City to 25 people and what she’s learned about hiring the right team. Here, she outlined some key guidelines to abide by while hiring. Mon, 24 Sep 2018 04:00:00 -0000 full Digiday Creating good content is hard without the right people, and finding them is even harder. At the Digiday Content Marketing Summit recently held in Vail, Colorado, Babbel USA’s executive producer Jen Jordan discussed how she’s grown her team in New... Creating good content is hard without the right people, and finding them is even harder. At the Digiday Content Marketing Summit recently held in Vail, Colorado, Babbel USA’s executive producer Jen Jordan discussed how she’s grown her team in New York City to 25 people and what she’s learned about hiring the right team. Here, she outlined some key guidelines to abide by while hiring. Creating good content is hard without the right people, and finding them is even harder. At the Digiday Content Marketing Summit recently held in Vail, Colorado, Babbel USA’s executive producer Jen Jordan discussed how she’s grown her team in New York City to 25 people and what she’s learned about hiring the right team. Here, she outlined some key guidelines to abide by while hiring.

]]> 1364 no Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives. As technology changes, so does customer behavior. Hear from Josh Builder, Rent the Runway’s Chief Technology Officer, on how he has pioneered Rent The Runway to leverage technology, data, and logistics to transform the way women think about getting dressed -- and what it means to have your closet truly in the cloud. Fri, 21 Sep 2018 04:00:00 -0000 full Digiday Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives. As technology changes, so does customer behavior. Hear from Josh Builder, Rent the Runway’s Chief... Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives. As technology changes, so does customer behavior. Hear from Josh Builder, Rent the Runway’s Chief Technology Officer, on how he has pioneered Rent The Runway to leverage technology, data, and logistics to transform the way women think about getting dressed -- and what it means to have your closet truly in the cloud. Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives. As technology changes, so does customer behavior. Hear from Josh Builder, Rent the Runway’s Chief Technology Officer, on how he has pioneered Rent The Runway to leverage technology, data, and logistics to transform the way women think about getting dressed -- and what it means to have your closet truly in the cloud.

]]> 1373 no Shoppers are increasingly demanding transparency in all dimensions of their buying experience -- from supply chains to the customer service experience. Emme Grede, co-founder of the two-year-old denim brand Good American, says building trust with customers is about showing the good, bad and the ugly parts equally. Mon, 17 Sep 2018 04:00:00 -0000 full Digiday Shoppers are increasingly demanding transparency in all dimensions of their buying experience -- from supply chains to the customer service experience. Emme Grede, co-founder of the two-year-old denim brand Good American, says building trust with... Shoppers are increasingly demanding transparency in all dimensions of their buying experience -- from supply chains to the customer service experience. Emme Grede, co-founder of the two-year-old denim brand Good American, says building trust with customers is about showing the good, bad and the ugly parts equally. Shoppers are increasingly demanding transparency in all dimensions of their buying experience -- from supply chains to the customer service experience. Emme Grede, co-founder of the two-year-old denim brand Good American, says building trust with customers is about showing the good, bad and the ugly parts equally.

]]> 1389 no Express launched a new store concept in NYC dedicated to the modern worker. It’s a testing ground for a number of experiential activations the 38-year-old retailer could roll out to its 600-plus stores. Hear from Express CEO and president, David Kornberg, as he walks us through the store of the future. Fri, 14 Sep 2018 04:00:00 -0000 full Digiday Express launched a new store concept in NYC dedicated to the modern worker. It’s a testing ground for a number of experiential activations the 38-year-old retailer could roll out to its 600-plus stores. Hear from Express CEO and president, David... Express launched a new store concept in NYC dedicated to the modern worker. It’s a testing ground for a number of experiential activations the 38-year-old retailer could roll out to its 600-plus stores. Hear from Express CEO and president, David Kornberg, as he walks us through the store of the future. Express launched a new store concept in NYC dedicated to the modern worker. It’s a testing ground for a number of experiential activations the 38-year-old retailer could roll out to its 600-plus stores. Hear from Express CEO and president, David Kornberg, as he walks us through the store of the future.

]]> 1855 no When luggage maker Away launched, the marketing plan never included a retail store. But then they opened a pop-up store as a test. Due to the success they saw, Away opened stores in New York, San Francisco, Los Angeles and Austin, with more locations to come. In the latest episode of Digiday Live, Away's vp of brand marketing, Selena Kalvaria, said the customer interaction in store led to better marketing. Mon, 10 Sep 2018 04:00:00 -0000 full Digiday When luggage maker Away launched, the marketing plan never included a retail store. But then they opened a pop-up store as a test. Due to the success they saw, Away opened stores in New York, San Francisco, Los Angeles and Austin, with more locations... When luggage maker Away launched, the marketing plan never included a retail store. But then they opened a pop-up store as a test. Due to the success they saw, Away opened stores in New York, San Francisco, Los Angeles and Austin, with more locations to come. In the latest episode of Digiday Live, Away's vp of brand marketing, Selena Kalvaria, said the customer interaction in store led to better marketing. When luggage maker Away launched, the marketing plan never included a retail store. But then they opened a pop-up store as a test. Due to the success they saw, Away opened stores in New York, San Francisco, Los Angeles and Austin, with more locations to come. In the latest episode of Digiday Live, Away's vp of brand marketing, Selena Kalvaria, said the customer interaction in store led to better marketing.

]]> 1316 no Curology's Fabian Seelbach talks about the layers of marketing that go into customizing skin care for customers in retail. Fri, 07 Sep 2018 04:00:00 -0000 full Digiday Curology's Fabian Seelbach talks about the layers of marketing that go into customizing skin care for customers in retail. Curology's Fabian Seelbach talks about the layers of marketing that go into customizing skin care for customers in retail. Curology's Fabian Seelbach talks about the layers of marketing that go into customizing skin care for customers in retail.

]]> 1341 no Calculating the lifetime value of the customers brands acquire and the money they spend on acquiring them is a difficult math problem, no matter how you look at it. But Eloquii vp of marketing Kelly Goldston says it’s a metric she advocated for because basing marketing spend decisions on “ROI is very 2008.” Mon, 03 Sep 2018 16:00:00 -0000 full Digiday Calculating the lifetime value of the customers brands acquire and the money they spend on acquiring them is a difficult math problem, no matter how you look at it. But Eloquii vp of marketing Kelly Goldston says it’s a metric she advocated for... Calculating the lifetime value of the customers brands acquire and the money they spend on acquiring them is a difficult math problem, no matter how you look at it. But Eloquii vp of marketing Kelly Goldston says it’s a metric she advocated for because basing marketing spend decisions on “ROI is very 2008.” Calculating the lifetime value of the customers brands acquire and the money they spend on acquiring them is a difficult math problem, no matter how you look at it. But Eloquii vp of marketing Kelly Goldston says it’s a metric she advocated for because basing marketing spend decisions on “ROI is very 2008.”

]]> 1400 no Toni Jones, the Head of Content Strategy & Operations at GroupOn, talks about the hiring and learning challenges for a content newsroom at a brand. Fri, 31 Aug 2018 04:00:00 -0000 full Digiday Toni Jones, the Head of Content Strategy & Operations at GroupOn, talks about the hiring and learning challenges for a content newsroom at a brand. Toni Jones, the Head of Content Strategy & Operations at GroupOn, talks about the hiring and learning challenges for a content newsroom at a brand. Toni Jones, the Head of Content Strategy & Operations at GroupOn, talks about the hiring and learning challenges for a content newsroom at a brand.

]]> 1273 no Vitamin Shoppe wanted to move its brand forward, and it needed content to do that. Lisa Chudnofsky, its head of content and customer engagement at The Vitamin Shoppe, has solidified the brand messaging on social media. Her primary tool: Facebook. Mon, 27 Aug 2018 04:00:00 -0000 full Digiday Vitamin Shoppe wanted to move its brand forward, and it needed content to do that. Lisa Chudnofsky, its head of content and customer engagement at The Vitamin Shoppe, has solidified the brand messaging on social media. Her primary tool: Facebook. Vitamin Shoppe wanted to move its brand forward, and it needed content to do that. Lisa Chudnofsky, its head of content and customer engagement at The Vitamin Shoppe, has solidified the brand messaging on social media. Her primary tool: Facebook. Vitamin Shoppe wanted to move its brand forward, and it needed content to do that. Lisa Chudnofsky, its head of content and customer engagement at The Vitamin Shoppe, has solidified the brand messaging on social media. Her primary tool: Facebook.

]]> 1265 no In this session from the Digiday content marketing summit, listen to Roman's Rob Schutz on how to market taboo topics and work with digital and traditional advertising. Fri, 24 Aug 2018 04:00:00 -0000 full Digiday In this session from the Digiday content marketing summit, listen to Roman's Rob Schutz on how to market taboo topics and work with digital and traditional advertising. In this session from the Digiday content marketing summit, listen to Roman's Rob Schutz on how to market taboo topics and work with digital and traditional advertising. In this session from the Digiday content marketing summit, listen to Roman's Rob Schutz on how to market taboo topics and work with digital and traditional advertising.

]]> 1272 no For Fandango's content marketing team, the post-Facebook era has meant an opportunity to distribute video more widely. The company, which produces up to 15 videos a week, ranging from 10 second clips to four minute videos, is now finding success with video content marketing on Instagram Stories, IGTV, YouTube and even Twitter. But more platforms means more work. At the Digiday Content Marketing Summit, held in August in Vail, Colorado, Eileen Rivera, senior director of production at Fandango, broke down the video production and strategy at the company. Mon, 20 Aug 2018 04:00:00 -0000 full Digiday For Fandango's content marketing team, the post-Facebook era has meant an opportunity to distribute video more widely. The company, which produces up to 15 videos a week, ranging from 10 second clips to four minute videos, is now finding... For Fandango's content marketing team, the post-Facebook era has meant an opportunity to distribute video more widely. The company, which produces up to 15 videos a week, ranging from 10 second clips to four minute videos, is now finding success with video content marketing on Instagram Stories, IGTV, YouTube and even Twitter. But more platforms means more work. At the Digiday Content Marketing Summit, held in August in Vail, Colorado, Eileen Rivera, senior director of production at Fandango, broke down the video production and strategy at the company. For Fandango's content marketing team, the post-Facebook era has meant an opportunity to distribute video more widely. The company, which produces up to 15 videos a week, ranging from 10 second clips to four minute videos, is now finding success with video content marketing on Instagram Stories, IGTV, YouTube and even Twitter. But more platforms means more work. At the Digiday Content Marketing Summit, held in August in Vail, Colorado, Eileen Rivera, senior director of production at Fandango, broke down the video production and strategy at the company.

]]> 1020 no In this session from the Digiday Video Summit Europe, The Player's Tribune's David Trencher speaks to senior reporter Sahil Patel on how the publisher is plotting its global expansion and the opportunities and challenges it sees in various markets. Fri, 06 Jul 2018 12:45:57 -0000 full Digiday In this session from the Digiday Video Summit Europe, The Player's Tribune's David Trencher speaks to senior reporter Sahil Patel on how the publisher is plotting its global expansion and the opportunities and challenges it sees in various markets. In this session from the Digiday Video Summit Europe, The Player's Tribune's David Trencher speaks to senior reporter Sahil Patel on how the publisher is plotting its global expansion and the opportunities and challenges it sees in various markets. In this session from the Digiday Video Summit Europe, The Player's Tribune's David Trencher speaks to senior reporter Sahil Patel on how the publisher is plotting its global expansion and the opportunities and challenges it sees in various markets.

]]> 1125 no Claire McArdle, vp of multi-platform at Comedy Central International, discussed the company's strategy for moving linear content to platforms at the Digiday Video Summit earlier this month in Amsterdam. Fri, 29 Jun 2018 04:00:00 -0000 full Digiday Claire McArdle, vp of multi-platform at Comedy Central International, discussed the company's strategy for moving linear content to platforms at the Digiday Video Summit earlier this month in Amsterdam. Claire McArdle, vp of multi-platform at Comedy Central International, discussed the company's strategy for moving linear content to platforms at the Digiday Video Summit earlier this month in Amsterdam. Claire McArdle, vp of multi-platform at Comedy Central International, discussed the company's strategy for moving linear content to platforms at the Digiday Video Summit earlier this month in Amsterdam.

]]> 1068 no At the Digiday Programmatic Marketing Summit in New Orleans, Louisiana, Bayer's head of programmatic and social Paul Gelb says marketing waste from fraud or viewability issues is nothing compared to what happens because of wrong processes, policies and tactics among trading desks. So, bring programmatic in-house. Fri, 15 Jun 2018 04:00:00 -0000 full Digiday At the Digiday Programmatic Marketing Summit in New Orleans, Louisiana, Bayer's head of programmatic and social Paul Gelb says marketing waste from fraud or viewability issues is nothing compared to what happens because of wrong processes,... At the Digiday Programmatic Marketing Summit in New Orleans, Louisiana, Bayer's head of programmatic and social Paul Gelb says marketing waste from fraud or viewability issues is nothing compared to what happens because of wrong processes, policies and tactics among trading desks. So, bring programmatic in-house. At the Digiday Programmatic Marketing Summit in New Orleans, Louisiana, Bayer's head of programmatic and social Paul Gelb says marketing waste from fraud or viewability issues is nothing compared to what happens because of wrong processes, policies and tactics among trading desks. So, bring programmatic in-house.

]]> 1581 no To comply with the General Data Protection Regulation, companies like SAP have run email campaigns to get consent to continue contacting customers. People who consented are trusting the companies with their information, and marketers must “do no harm” in the way they use that information, Mika Yamamoto, SAP’s chief digital marketing officer, said at Digiday's recent Programmatic Marketing Summit in New Orleans. Yamamoto also said GDPR gave SAP an opportunity to clean up its customer data, given that data, whether collected firsthand or bought from a third party, is not always accurate.Yamamoto discusses correcting inaccurate customer data, the marketer's role in retaining customers and more. Fri, 15 Jun 2018 04:00:00 -0000 full Digiday To comply with the General Data Protection Regulation, companies like SAP have run email campaigns to get consent to continue contacting customers. People who consented are trusting the companies with their information, and marketers must... To comply with the General Data Protection Regulation, companies like SAP have run email campaigns to get consent to continue contacting customers. People who consented are trusting the companies with their information, and marketers must “do no harm” in the way they use that information, Mika Yamamoto, SAP’s chief digital marketing officer, said at Digiday's recent Programmatic Marketing Summit in New Orleans. Yamamoto also said GDPR gave SAP an opportunity to clean up its customer data, given that data, whether collected firsthand or bought from a third party, is not always accurate.Yamamoto discusses correcting inaccurate customer data, the marketer's role in retaining customers and more. To comply with the General Data Protection Regulation, companies like SAP have run email campaigns to get consent to continue contacting customers. People who consented are trusting the companies with their information, and marketers must “do no harm” in the way they use that information, Mika Yamamoto, SAP’s chief digital marketing officer, said at Digiday's recent Programmatic Marketing Summit in New Orleans. Yamamoto also said GDPR gave SAP an opportunity to clean up its customer data, given that data, whether collected firsthand or bought from a third party, is not always accurate.Yamamoto discusses correcting inaccurate customer data, the marketer's role in retaining customers and more.

]]> 1933 no At the Digiday Programmatic Summit, Rich Fulop gives a view from the trenches for marketing to the millennial customer through various touch points. Mon, 11 Jun 2018 04:00:00 -0000 full Digiday At the Digiday Programmatic Summit, Rich Fulop gives a view from the trenches for marketing to the millennial customer through various touch points. At the Digiday Programmatic Summit, Rich Fulop gives a view from the trenches for marketing to the millennial customer through various touch points. At the Digiday Programmatic Summit, Rich Fulop gives a view from the trenches for marketing to the millennial customer through various touch points.

]]> 1093 no At the Digiday Video Summit held in Scottsdale, Arizona, president of Viacom's digital studios Kelly Day discusses how the team is rethinking the network's approach to digital and social platforms. Fri, 08 Jun 2018 04:00:00 -0000 full Digiday At the Digiday Video Summit held in Scottsdale, Arizona, president of Viacom's digital studios Kelly Day discusses how the team is rethinking the network's approach to digital and social platforms. At the Digiday Video Summit held in Scottsdale, Arizona, president of Viacom's digital studios Kelly Day discusses how the team is rethinking the network's approach to digital and social platforms. At the Digiday Video Summit held in Scottsdale, Arizona, president of Viacom's digital studios Kelly Day discusses how the team is rethinking the network's approach to digital and social platforms.

]]> 1419 no Vox Media has made an investment in producing shows for Netflix, TV networks and other big content buyers. At the Digiday Video Summit held in Scottsdale, Arizona, Vox Entertainment's Chad Mumm discusses how Vox is approaching the future of video from the smallest to the biggest screens. Mon, 04 Jun 2018 04:00:00 -0000 full Digiday Vox Media has made an investment in producing shows for Netflix, TV networks and other big content buyers. At the Digiday Video Summit held in Scottsdale, Arizona, Vox Entertainment's Chad Mumm discusses how Vox is approaching the future of video from... Vox Media has made an investment in producing shows for Netflix, TV networks and other big content buyers. At the Digiday Video Summit held in Scottsdale, Arizona, Vox Entertainment's Chad Mumm discusses how Vox is approaching the future of video from the smallest to the biggest screens. Vox Media has made an investment in producing shows for Netflix, TV networks and other big content buyers. At the Digiday Video Summit held in Scottsdale, Arizona, Vox Entertainment's Chad Mumm discusses how Vox is approaching the future of video from the smallest to the biggest screens.

]]> 1100 no Last year, Barstool broadcast Rough N Rowdy online and sold more than 12,000 pay-per-views at $4.99 each, convincing Barstool to acquire the event. The most recent Rough N Rowdy, in Charlotte, North Carolina, sold 40,000 pay-per-views at $19.99 each, Nardini said. Nardini discussed Rough N Rowdy, Barstool’s video strategy and more at the Digiday Video summit held in Scottsdale, Arizona. Fri, 01 Jun 2018 04:00:00 -0000 full Digiday Last year, Barstool broadcast Rough N Rowdy online and sold more than 12,000 pay-per-views at $4.99 each, convincing Barstool to acquire the event. The most recent Rough N Rowdy, in Charlotte, North Carolina, sold 40,000 pay-per-views at $19.99 each,... Last year, Barstool broadcast Rough N Rowdy online and sold more than 12,000 pay-per-views at $4.99 each, convincing Barstool to acquire the event. The most recent Rough N Rowdy, in Charlotte, North Carolina, sold 40,000 pay-per-views at $19.99 each, Nardini said. Nardini discussed Rough N Rowdy, Barstool’s video strategy and more at the Digiday Video summit held in Scottsdale, Arizona. Last year, Barstool broadcast Rough N Rowdy online and sold more than 12,000 pay-per-views at $4.99 each, convincing Barstool to acquire the event. The most recent Rough N Rowdy, in Charlotte, North Carolina, sold 40,000 pay-per-views at $19.99 each, Nardini said. Nardini discussed Rough N Rowdy, Barstool’s video strategy and more at the Digiday Video summit held in Scottsdale, Arizona.

]]> 1384 no Nick Graham, Huawei's global head of digital marketing and media, said the industry’s ambition is to bring the creative and media sides of advertising closer together, but he has a word of caution. Graham discusses transparency and leading a global media team in an age of changing technology. Fri, 11 May 2018 04:00:00 -0000 full Digiday Nick Graham, Huawei's global head of digital marketing and media, said the industry’s ambition is to bring the creative and media sides of advertising closer together, but he has a word of caution. Graham discusses transparency and leading a global... Nick Graham, Huawei's global head of digital marketing and media, said the industry’s ambition is to bring the creative and media sides of advertising closer together, but he has a word of caution. Graham discusses transparency and leading a global media team in an age of changing technology. Nick Graham, Huawei's global head of digital marketing and media, said the industry’s ambition is to bring the creative and media sides of advertising closer together, but he has a word of caution. Graham discusses transparency and leading a global media team in an age of changing technology.

]]> 1433 no In this session from the Digiday Programmatic Summit Europe summit, Siemens' global senior online marketing manager Paulina Jamsa talks about the seven ways that help brands and agencies collaborate better. Wed, 09 May 2018 04:00:00 -0000 full Digiday In this session from the Digiday Programmatic Summit Europe summit, Siemens' global senior online marketing manager Paulina Jamsa talks about the seven ways that help brands and agencies collaborate better. In this session from the Digiday Programmatic Summit Europe summit, Siemens' global senior online marketing manager Paulina Jamsa talks about the seven ways that help brands and agencies collaborate better. In this session from the Digiday Programmatic Summit Europe summit, Siemens' global senior online marketing manager Paulina Jamsa talks about the seven ways that help brands and agencies collaborate better.

]]> 1476 no A lot of companies fall short in their efforts to take their advertising in-house or clean up their supply chains. It’s a regular complaint among publishers, for example, that advertisers cry foul on issues of brand safety, but hardly change their budgets and spending to address the problems. At the Digiday Programmatic Marketing Summit recently held in Estoril, Portugal, Jellyfish digital strategy director Gawain Owen said the key is to think about people, processes and tools. Fri, 04 May 2018 04:00:00 -0000 full Digiday A lot of companies fall short in their efforts to take their advertising in-house or clean up their supply chains. It’s a regular complaint among publishers, for example, that advertisers cry foul on issues of brand safety, but hardly change their... A lot of companies fall short in their efforts to take their advertising in-house or clean up their supply chains. It’s a regular complaint among publishers, for example, that advertisers cry foul on issues of brand safety, but hardly change their budgets and spending to address the problems. At the Digiday Programmatic Marketing Summit recently held in Estoril, Portugal, Jellyfish digital strategy director Gawain Owen said the key is to think about people, processes and tools. A lot of companies fall short in their efforts to take their advertising in-house or clean up their supply chains. It’s a regular complaint among publishers, for example, that advertisers cry foul on issues of brand safety, but hardly change their budgets and spending to address the problems. At the Digiday Programmatic Marketing Summit recently held in Estoril, Portugal, Jellyfish digital strategy director Gawain Owen said the key is to think about people, processes and tools.

]]> 1921 no The definition of artificial intelligence and what technology constitutes it remains highly debatable. Michael Lawder, svp of customer care at Samsung Electronics in North America, said AI tech isn't advanced enough yet regardless. Lawder discusses AI's potential, integrating AI into customer service, data privacy and more in the session from the Digiday AI summit. Fri, 27 Apr 2018 13:36:59 -0000 full Digiday The definition of artificial intelligence and what technology constitutes it remains highly debatable. Michael Lawder, svp of customer care at Samsung Electronics in North America, said AI tech isn't advanced enough yet regardless. Lawder discusses... The definition of artificial intelligence and what technology constitutes it remains highly debatable. Michael Lawder, svp of customer care at Samsung Electronics in North America, said AI tech isn't advanced enough yet regardless. Lawder discusses AI's potential, integrating AI into customer service, data privacy and more in the session from the Digiday AI summit. The definition of artificial intelligence and what technology constitutes it remains highly debatable. Michael Lawder, svp of customer care at Samsung Electronics in North America, said AI tech isn't advanced enough yet regardless. Lawder discusses AI's potential, integrating AI into customer service, data privacy and more in the session from the Digiday AI summit.

]]> 1910 no At the Digiday AI summit, Ecovas Robotics' Christopher Caen explains how AI can kill your brand or save it. Mon, 23 Apr 2018 04:00:00 -0000 full Digiday At the Digiday AI summit, Ecovas Robotics' Christopher Caen explains how AI can kill your brand or save it. At the Digiday AI summit, Ecovas Robotics' Christopher Caen explains how AI can kill your brand or save it. At the Digiday AI summit, Ecovas Robotics' Christopher Caen explains how AI can kill your brand or save it.

]]> 1332 no In this session from the Digiday AI marketing summit, Samir Desai talks through using AI to motivate fitness club members to stay on their fitness track. Fri, 20 Apr 2018 04:00:00 -0000 full Digiday In this session from the Digiday AI marketing summit, Samir Desai talks through using AI to motivate fitness club members to stay on their fitness track. In this session from the Digiday AI marketing summit, Samir Desai talks through using AI to motivate fitness club members to stay on their fitness track. In this session from the Digiday AI marketing summit, Samir Desai talks through using AI to motivate fitness club members to stay on their fitness track.

]]> 1761 no At the Digiday Publishing Summit, Brandon Berger, chief business officer at TheSkimm, talks about the company's subscription business. Fri, 13 Apr 2018 04:00:00 -0000 full Digiday At the Digiday Publishing Summit, Brandon Berger, chief business officer at TheSkimm, talks about the company's subscription business. At the Digiday Publishing Summit, Brandon Berger, chief business officer at TheSkimm, talks about the company's subscription business. At the Digiday Publishing Summit, Brandon Berger, chief business officer at TheSkimm, talks about the company's subscription business.

]]> 800 no Insider, a publisher whose content and business model was seemingly built to thrive off Facebook, is weathering Facebook's news feed change. Spande discusses Insider's growth in a changed Facebook environment, the publisher's advertising business, its subscription offering and more in this session. Mon, 09 Apr 2018 19:53:02 -0000 full Digiday Insider, a publisher whose content and business model was seemingly built to thrive off Facebook, is weathering Facebook's news feed change. Spande discusses Insider's growth in a changed Facebook environment, the publisher's advertising business,... Insider, a publisher whose content and business model was seemingly built to thrive off Facebook, is weathering Facebook's news feed change. Spande discusses Insider's growth in a changed Facebook environment, the publisher's advertising business, its subscription offering and more in this session. Insider, a publisher whose content and business model was seemingly built to thrive off Facebook, is weathering Facebook's news feed change. Spande discusses Insider's growth in a changed Facebook environment, the publisher's advertising business, its subscription offering and more in this session.

]]> 1023 no Clique Media Group combined editorial sites with consumer products. Launched by Katherine Power and Hillary Kerr, the company took off with the idea of making fashion and beauty content shoppable. Fast forward to 2016, and CMG launched their first apparel brand, Who What Wear, with Target. Power talks about CMG's initial business plan, how it has evolved and what the value offering for venture capitalists is in its model and more in the session. Mon, 02 Apr 2018 04:00:00 -0000 full Digiday Clique Media Group combined editorial sites with consumer products. Launched by Katherine Power and Hillary Kerr, the company took off with the idea of making fashion and beauty content shoppable. Fast forward to 2016, and CMG launched their first... Clique Media Group combined editorial sites with consumer products. Launched by Katherine Power and Hillary Kerr, the company took off with the idea of making fashion and beauty content shoppable. Fast forward to 2016, and CMG launched their first apparel brand, Who What Wear, with Target. Power talks about CMG's initial business plan, how it has evolved and what the value offering for venture capitalists is in its model and more in the session. Clique Media Group combined editorial sites with consumer products. Launched by Katherine Power and Hillary Kerr, the company took off with the idea of making fashion and beauty content shoppable. Fast forward to 2016, and CMG launched their first apparel brand, Who What Wear, with Target. Power talks about CMG's initial business plan, how it has evolved and what the value offering for venture capitalists is in its model and more in the session.

]]> 1267 no At the Digiday Publishing Summit, Bobby Moran talks about the mistakes the publisher made while building out their subscription product and the factors that make the product stronger and more valuable. Fri, 30 Mar 2018 04:00:00 -0000 full Digiday At the Digiday Publishing Summit, Bobby Moran talks about the mistakes the publisher made while building out their subscription product and the factors that make the product stronger and more valuable. At the Digiday Publishing Summit, Bobby Moran talks about the mistakes the publisher made while building out their subscription product and the factors that make the product stronger and more valuable. At the Digiday Publishing Summit, Bobby Moran talks about the mistakes the publisher made while building out their subscription product and the factors that make the product stronger and more valuable.

]]> 1513 no Many publishers have struggled since Facebook's news feed change, but a loyal audience and brand recognition have helped New York Media weather the shift. Only 10 percent of the publisher's traffic came from Facebook in the first place, according to Avi Zimak, CRO and publisher at New York Media, who spoke last week at the Digiday Publishing Summit in Vail, Colorado. Zimak discusses Facebook's role in New York Media's content distribution, the company's revenue streams, Apple News' potential and more in this session. Mon, 26 Mar 2018 04:00:00 -0000 full Digiday Many publishers have struggled since Facebook's news feed change, but a loyal audience and brand recognition have helped New York Media weather the shift. Only 10 percent of the publisher's traffic came from Facebook in the first place, according to... Many publishers have struggled since Facebook's news feed change, but a loyal audience and brand recognition have helped New York Media weather the shift. Only 10 percent of the publisher's traffic came from Facebook in the first place, according to Avi Zimak, CRO and publisher at New York Media, who spoke last week at the Digiday Publishing Summit in Vail, Colorado. Zimak discusses Facebook's role in New York Media's content distribution, the company's revenue streams, Apple News' potential and more in this session. Many publishers have struggled since Facebook's news feed change, but a loyal audience and brand recognition have helped New York Media weather the shift. Only 10 percent of the publisher's traffic came from Facebook in the first place, according to Avi Zimak, CRO and publisher at New York Media, who spoke last week at the Digiday Publishing Summit in Vail, Colorado. Zimak discusses Facebook's role in New York Media's content distribution, the company's revenue streams, Apple News' potential and more in this session.

]]> 1248 no Data, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying summit, Lisa Purpura, group director of media at VML, talked to Digiday’s Shareen Pathak and discusses lies, damned lies and statistics. Fri, 23 Mar 2018 04:00:00 -0000 full Digiday Data, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying... Data, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying summit, Lisa Purpura, group director of media at VML, talked to Digiday’s Shareen Pathak and discusses lies, damned lies and statistics. Data, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying summit, Lisa Purpura, group director of media at VML, talked to Digiday’s Shareen Pathak and discusses lies, damned lies and statistics.

]]> 1131 no In this session from the Digiday Media Buying Summit, Erica Schmidt, global CEO at Cadreon, IPG’s ad tech unit, talks about how media agencies are cutting ad tech vendors. Thu, 22 Mar 2018 14:39:58 -0000 full Digiday In this session from the Digiday Media Buying Summit, Erica Schmidt, global CEO at Cadreon, IPG’s ad tech unit, talks about how media agencies are cutting ad tech vendors. In this session from the Digiday Media Buying Summit, Erica Schmidt, global CEO at Cadreon, IPG’s ad tech unit, talks about how media agencies are cutting ad tech vendors. In this session from the Digiday Media Buying Summit, Erica Schmidt, global CEO at Cadreon, IPG’s ad tech unit, talks about how media agencies are cutting ad tech vendors.

]]> 1322 no Amazon is poised to become a major force in the media business, thanks in large part to its deep trove of customer buying data. But for now, Amazon's actually weak in metrics, according to Tod Harrick, vp of product at Marketplace Ignition, who spoke at the Digiday Media Buying Summit earlier this month. Mon, 19 Mar 2018 04:00:00 -0000 full Digiday Amazon is poised to become a major force in the media business, thanks in large part to its deep trove of customer buying data. But for now, Amazon's actually weak in metrics, according to Tod Harrick, vp of product at Marketplace Ignition, who... Amazon is poised to become a major force in the media business, thanks in large part to its deep trove of customer buying data. But for now, Amazon's actually weak in metrics, according to Tod Harrick, vp of product at Marketplace Ignition, who spoke at the Digiday Media Buying Summit earlier this month. Amazon is poised to become a major force in the media business, thanks in large part to its deep trove of customer buying data. But for now, Amazon's actually weak in metrics, according to Tod Harrick, vp of product at Marketplace Ignition, who spoke at the Digiday Media Buying Summit earlier this month.

]]> 2107 no A little over a year ago, News UK’s branded content arm, Bridge Studio, overhauled its operations and adopted an agency approach to working with brands. But it hasn't eliminated agencies from the picture. Mark Field, director of Bridge Studio, joined us at the Digiday Publishing Summit Europe in February. He discussed why the oublisher has adopted an agency approach, why publishers aren't aiming to take over from agencies, how brand content is different from advertising, and Bridge Studio's campaign for the Movember Foundation Mon, 12 Mar 2018 15:00:38 -0000 full Digiday A little over a year ago, News UK’s branded content arm, Bridge Studio, overhauled its operations and adopted an agency approach to working with brands. But it hasn't eliminated agencies from the picture. Mark Field, director of Bridge Studio,... A little over a year ago, News UK’s branded content arm, Bridge Studio, overhauled its operations and adopted an agency approach to working with brands. But it hasn't eliminated agencies from the picture. Mark Field, director of Bridge Studio, joined us at the Digiday Publishing Summit Europe in February. He discussed why the oublisher has adopted an agency approach, why publishers aren't aiming to take over from agencies, how brand content is different from advertising, and Bridge Studio's campaign for the Movember Foundation A little over a year ago, News UK’s branded content arm, Bridge Studio, overhauled its operations and adopted an agency approach to working with brands. But it hasn't eliminated agencies from the picture. Mark Field, director of Bridge Studio, joined us at the Digiday Publishing Summit Europe in February. He discussed why the oublisher has adopted an agency approach, why publishers aren't aiming to take over from agencies, how brand content is different from advertising, and Bridge Studio's campaign for the Movember Foundation

]]> 1541 no At the Digiday Publishing Summit Europe, Conde Nast International CRO Jamie Jouning talks about how the brand has adapted to an international marketplace when the foundation of the publisher is in local market mentality. Fri, 09 Mar 2018 05:00:00 -0000 full Digiday At the Digiday Publishing Summit Europe, Conde Nast International CRO Jamie Jouning talks about how the brand has adapted to an international marketplace when the foundation of the publisher is in local market mentality. At the Digiday Publishing Summit Europe, Conde Nast International CRO Jamie Jouning talks about how the brand has adapted to an international marketplace when the foundation of the publisher is in local market mentality. At the Digiday Publishing Summit Europe, Conde Nast International CRO Jamie Jouning talks about how the brand has adapted to an international marketplace when the foundation of the publisher is in local market mentality.

]]> 1946 no For publishers diversifying their revenue streams, it’s all about embracing the marketer’s mentality. In this episode, Heart UK's Duncan Chater discusses the data, content and licensing arms of Hearst UK's business. Hearst UK's position as a legacy brand also sets it up for building a strong events business and playing into influencer marketing strategies. Mon, 05 Mar 2018 05:00:00 -0000 full Digiday For publishers diversifying their revenue streams, it’s all about embracing the marketer’s mentality. In this episode, Heart UK's Duncan Chater discusses the data, content and licensing arms of Hearst UK's business. Hearst UK's position as a... For publishers diversifying their revenue streams, it’s all about embracing the marketer’s mentality. In this episode, Heart UK's Duncan Chater discusses the data, content and licensing arms of Hearst UK's business. Hearst UK's position as a legacy brand also sets it up for building a strong events business and playing into influencer marketing strategies. For publishers diversifying their revenue streams, it’s all about embracing the marketer’s mentality. In this episode, Heart UK's Duncan Chater discusses the data, content and licensing arms of Hearst UK's business. Hearst UK's position as a legacy brand also sets it up for building a strong events business and playing into influencer marketing strategies.

]]> 1179 no At the Digiday Marketing Summit, Korrine Munson talked about how embracing digital with conventional marketing tactics. Fri, 15 Dec 2017 05:00:00 -0000 full Digiday At the Digiday Marketing Summit, Korrine Munson talked about how embracing digital with conventional marketing tactics. At the Digiday Marketing Summit, Korrine Munson talked about how embracing digital with conventional marketing tactics. At the Digiday Marketing Summit, Korrine Munson talked about how embracing digital with conventional marketing tactics.

]]> 1152 no At the Digiday Marketing Summit, Edlynne Laryea talked about how partnerships with platforms don't have to be one sided. Wed, 13 Dec 2017 05:00:00 -0000 full Digiday At the Digiday Marketing Summit, Edlynne Laryea talked about how partnerships with platforms don't have to be one sided. At the Digiday Marketing Summit, Edlynne Laryea talked about how partnerships with platforms don't have to be one sided. At the Digiday Marketing Summit, Edlynne Laryea talked about how partnerships with platforms don't have to be one sided.

]]> 1442 no In the last year, McDonald's has aggressively pushed for a global digital identity and presence. A little over five months ago, Dana Strokovsky came on board as its global social media director, and as she worked across markets around the world, she realized a primary task for her was to make teams work and care beyond their silos. She discussed how different markets underneath the same brand can move differently, managing time between teams in different markets, social media strategies and more. Mon, 11 Dec 2017 05:00:00 -0000 full Digiday In the last year, McDonald's has aggressively pushed for a global digital identity and presence. A little over five months ago, Dana Strokovsky came on board as its global social media director, and as she worked across markets around the world, she... In the last year, McDonald's has aggressively pushed for a global digital identity and presence. A little over five months ago, Dana Strokovsky came on board as its global social media director, and as she worked across markets around the world, she realized a primary task for her was to make teams work and care beyond their silos. She discussed how different markets underneath the same brand can move differently, managing time between teams in different markets, social media strategies and more. In the last year, McDonald's has aggressively pushed for a global digital identity and presence. A little over five months ago, Dana Strokovsky came on board as its global social media director, and as she worked across markets around the world, she realized a primary task for her was to make teams work and care beyond their silos. She discussed how different markets underneath the same brand can move differently, managing time between teams in different markets, social media strategies and more.

]]> 1594 no This episode is a session from the Digiday Programmatic Media Summit. Michael Hannon, VP of Yield and Revenue optimization at Purch, talks about how to make server-to-server work. Fri, 08 Dec 2017 05:00:00 -0000 full Digiday This episode is a session from the Digiday Programmatic Media Summit. Michael Hannon, VP of Yield and Revenue optimization at Purch, talks about how to make server-to-server work. This episode is a session from the Digiday Programmatic Media Summit. Michael Hannon, VP of Yield and Revenue optimization at Purch, talks about how to make server-to-server work. This episode is a session from the Digiday Programmatic Media Summit. Michael Hannon, VP of Yield and Revenue optimization at Purch, talks about how to make server-to-server work.

]]> 1032 no In this episode, Vox Media's Director of Programmatic Operations Dave Pond talks about the big bets they're making on the future of programmatic advertising. Wed, 06 Dec 2017 05:00:00 -0000 full Digiday In this episode, Vox Media's Director of Programmatic Operations Dave Pond talks about the big bets they're making on the future of programmatic advertising. In this episode, Vox Media's Director of Programmatic Operations Dave Pond talks about the big bets they're making on the future of programmatic advertising. In this episode, Vox Media's Director of Programmatic Operations Dave Pond talks about the big bets they're making on the future of programmatic advertising.

]]> 1406 no The machines are not going to take over. That’s the message from Jana Meron, vp of programmatic & data strategy at Business Insider, who spoke at the Digiday Programmatic Media Summit last month. As publishers completely embrace programmatic Meron talked about some important shifts an organization and team will have to make to let programmatic advertising change their world, as she shows with Business Insider's example. Mon, 04 Dec 2017 05:00:00 -0000 full Digiday The machines are not going to take over. That’s the message from Jana Meron, vp of programmatic & data strategy at Business Insider, who spoke at the Digiday Programmatic Media Summit last month. As publishers completely embrace programmatic... The machines are not going to take over. That’s the message from Jana Meron, vp of programmatic & data strategy at Business Insider, who spoke at the Digiday Programmatic Media Summit last month. As publishers completely embrace programmatic Meron talked about some important shifts an organization and team will have to make to let programmatic advertising change their world, as she shows with Business Insider's example. The machines are not going to take over. That’s the message from Jana Meron, vp of programmatic & data strategy at Business Insider, who spoke at the Digiday Programmatic Media Summit last month. As publishers completely embrace programmatic Meron talked about some important shifts an organization and team will have to make to let programmatic advertising change their world, as she shows with Business Insider's example.

]]> 1488 no Turner president David Levy discussed the company's holistic approach to its properties and more at the Digiday Video Anywhere Summit. Mon, 20 Nov 2017 05:00:00 -0000 full Digiday Turner president David Levy discussed the company's holistic approach to its properties and more at the Digiday Video Anywhere Summit. Turner president David Levy discussed the company's holistic approach to its properties and more at the Digiday Video Anywhere Summit. Turner president David Levy discussed the company's holistic approach to its properties and more at the Digiday Video Anywhere Summit.

]]> 1860 no In this episode, a session from the Digiday Video Anywhere Summit that we recently held in Laguna Beach, California. Digiday senior report Sahil Patel talks to Rob Gelick from CBS Interactive Entertainment about how CBS is adapting to the future of streaming. Wed, 15 Nov 2017 05:00:00 -0000 full Digiday In this episode, a session from the Digiday Video Anywhere Summit that we recently held in Laguna Beach, California. Digiday senior report Sahil Patel talks to Rob Gelick from CBS Interactive Entertainment about how CBS is adapting to the future... In this episode, a session from the Digiday Video Anywhere Summit that we recently held in Laguna Beach, California. Digiday senior report Sahil Patel talks to Rob Gelick from CBS Interactive Entertainment about how CBS is adapting to the future of streaming. In this episode, a session from the Digiday Video Anywhere Summit that we recently held in Laguna Beach, California. Digiday senior report Sahil Patel talks to Rob Gelick from CBS Interactive Entertainment about how CBS is adapting to the future of streaming.

]]> 1488 no At the Digiday Publishing Summit Europe in Berlin, Germany, The Guardian's Daniel Spears talked about why all publishers need to be involved in the programmatic transformation. Mon, 13 Nov 2017 05:00:00 -0000 full Digiday At the Digiday Publishing Summit Europe in Berlin, Germany, The Guardian's Daniel Spears talked about why all publishers need to be involved in the programmatic transformation. At the Digiday Publishing Summit Europe in Berlin, Germany, The Guardian's Daniel Spears talked about why all publishers need to be involved in the programmatic transformation. At the Digiday Publishing Summit Europe in Berlin, Germany, The Guardian's Daniel Spears talked about why all publishers need to be involved in the programmatic transformation.

]]> 1592 no At the Digiday Publishing Suummit Europe held in Berlin, Germany Digiday editor-in-chief Brian Morrissey speaks to Highsnobiety founder David Fischer on how the modern publisher also acts as an agency. Fri, 10 Nov 2017 05:00:00 -0000 full Digiday At the Digiday Publishing Suummit Europe held in Berlin, Germany Digiday editor-in-chief Brian Morrissey speaks to Highsnobiety founder David Fischer on how the modern publisher also acts as an agency. At the Digiday Publishing Suummit Europe held in Berlin, Germany Digiday editor-in-chief Brian Morrissey speaks to Highsnobiety founder David Fischer on how the modern publisher also acts as an agency. At the Digiday Publishing Suummit Europe held in Berlin, Germany Digiday editor-in-chief Brian Morrissey speaks to Highsnobiety founder David Fischer on how the modern publisher also acts as an agency.

]]> 1344 no At the Digiday Publishing Summit Europe held in Berlin, Germany, New York Times' Francesca Donner talks to Digiday UK editor Jess Davies about how the Times is building back trust in the media through Times Insider, a product that takes readers behind the scenes on how stories were reported. Wed, 08 Nov 2017 05:00:00 -0000 full Digiday At the Digiday Publishing Summit Europe held in Berlin, Germany, New York Times' Francesca Donner talks to Digiday UK editor Jess Davies about how the Times is building back trust in the media through Times Insider, a product that takes readers behind... At the Digiday Publishing Summit Europe held in Berlin, Germany, New York Times' Francesca Donner talks to Digiday UK editor Jess Davies about how the Times is building back trust in the media through Times Insider, a product that takes readers behind the scenes on how stories were reported. At the Digiday Publishing Summit Europe held in Berlin, Germany, New York Times' Francesca Donner talks to Digiday UK editor Jess Davies about how the Times is building back trust in the media through Times Insider, a product that takes readers behind the scenes on how stories were reported.

]]> 1302 no At the French publication Le Monde, a team of 12 people called Les Décodeurs tackles the problem of fake news by fact-checking, hoax-busting, investigations and data journalism. Alongside, of the many initiatives they took in this direction, the team also decided to collaborate on regulating fake news content with Facebook. Even as the collaboration has been helpful, Samuel Laurent, deputy editor of Les Décodeurs, vocied his concern at the Digiday Publishing Summit Europe in Berlin. “My main fear is that Facebook has a billion people. How can you regulate a billion people every day?” Mon, 06 Nov 2017 05:00:00 -0000 full Digiday At the French publication Le Monde, a team of 12 people called Les Décodeurs tackles the problem of fake news by fact-checking, hoax-busting, investigations and data journalism. Alongside, of the many initiatives they took in this direction, the team... At the French publication Le Monde, a team of 12 people called Les Décodeurs tackles the problem of fake news by fact-checking, hoax-busting, investigations and data journalism. Alongside, of the many initiatives they took in this direction, the team also decided to collaborate on regulating fake news content with Facebook. Even as the collaboration has been helpful, Samuel Laurent, deputy editor of Les Décodeurs, vocied his concern at the Digiday Publishing Summit Europe in Berlin. “My main fear is that Facebook has a billion people. How can you regulate a billion people every day?” At the French publication Le Monde, a team of 12 people called Les Décodeurs tackles the problem of fake news by fact-checking, hoax-busting, investigations and data journalism. Alongside, of the many initiatives they took in this direction, the team also decided to collaborate on regulating fake news content with Facebook. Even as the collaboration has been helpful, Samuel Laurent, deputy editor of Les Décodeurs, vocied his concern at the Digiday Publishing Summit Europe in Berlin. “My main fear is that Facebook has a billion people. How can you regulate a billion people every day?”

]]> 1177 no Digiday co-executive editor speaks to Essence CEO Christian Juhl on how the global media agency went on to be valued at $3 billion dollar while remaining true to its brand. The session was held at the Digiday Agency Summit in Charleston, South Carolina. Fri, 03 Nov 2017 04:00:00 -0000 full Digiday Digiday co-executive editor speaks to Essence CEO Christian Juhl on how the global media agency went on to be valued at $3 billion dollar while remaining true to its brand. The session was held at the Digiday Agency Summit in Charleston, South Carolina. Digiday co-executive editor speaks to Essence CEO Christian Juhl on how the global media agency went on to be valued at $3 billion dollar while remaining true to its brand. The session was held at the Digiday Agency Summit in Charleston, South Carolina. Digiday co-executive editor speaks to Essence CEO Christian Juhl on how the global media agency went on to be valued at $3 billion dollar while remaining true to its brand. The session was held at the Digiday Agency Summit in Charleston, South Carolina.

]]> 1325 no Accenture's Glen Hartman talks to Digiday Reporter Yuyu Chen about what's it like when agencies move into consultancies at the Digiday Agency Summit held in Charleston, South Carolina. Wed, 01 Nov 2017 04:00:00 -0000 full Digiday Accenture's Glen Hartman talks to Digiday Reporter Yuyu Chen about what's it like when agencies move into consultancies at the Digiday Agency Summit held in Charleston, South Carolina. Accenture's Glen Hartman talks to Digiday Reporter Yuyu Chen about what's it like when agencies move into consultancies at the Digiday Agency Summit held in Charleston, South Carolina. Accenture's Glen Hartman talks to Digiday Reporter Yuyu Chen about what's it like when agencies move into consultancies at the Digiday Agency Summit held in Charleston, South Carolina.

]]> 1518 no At the Digiday Agency Summit in Charleston, South Carolina, Bailey Lauerman CEO Greg Andersen discussed why Middle America deserves more attention from brands. Mon, 30 Oct 2017 04:00:00 -0000 full Digiday At the Digiday Agency Summit in Charleston, South Carolina, Bailey Lauerman CEO Greg Andersen discussed why Middle America deserves more attention from brands. At the Digiday Agency Summit in Charleston, South Carolina, Bailey Lauerman CEO Greg Andersen discussed why Middle America deserves more attention from brands. At the Digiday Agency Summit in Charleston, South Carolina, Bailey Lauerman CEO Greg Andersen discussed why Middle America deserves more attention from brands.

]]> 1585 no Complex Network's evp of product and business development Scott Cherkin took the stage during the Digiday Publishing Summit held in Key Biscayne, Florida to talk to Digiday senior reporter Sahil Patel about why media companies can't just dip their toe in the water when it comes to video and how it requires a company-wide investment. Fri, 06 Oct 2017 04:00:00 -0000 full Digiday Complex Network's evp of product and business development Scott Cherkin took the stage during the Digiday Publishing Summit held in Key Biscayne, Florida to talk to Digiday senior reporter Sahil Patel about why media companies can't just dip their toe... Complex Network's evp of product and business development Scott Cherkin took the stage during the Digiday Publishing Summit held in Key Biscayne, Florida to talk to Digiday senior reporter Sahil Patel about why media companies can't just dip their toe in the water when it comes to video and how it requires a company-wide investment. Complex Network's evp of product and business development Scott Cherkin took the stage during the Digiday Publishing Summit held in Key Biscayne, Florida to talk to Digiday senior reporter Sahil Patel about why media companies can't just dip their toe in the water when it comes to video and how it requires a company-wide investment.

]]> 1768 no Founder and President of Axios Roy Schwartz took the stage at the Digiday Publishing Summit to talk with Digiday editor-in-chief Brian Morrissey about why Axios is more than Politico 2.0, the new trust era in journalism, and delaying the launch of Axios' pricey subscription offering. Wed, 04 Oct 2017 04:00:00 -0000 full Digiday Founder and President of Axios Roy Schwartz took the stage at the Digiday Publishing Summit to talk with Digiday editor-in-chief Brian Morrissey about why Axios is more than Politico 2.0, the new trust era in journalism, and delaying the launch of... Founder and President of Axios Roy Schwartz took the stage at the Digiday Publishing Summit to talk with Digiday editor-in-chief Brian Morrissey about why Axios is more than Politico 2.0, the new trust era in journalism, and delaying the launch of Axios' pricey subscription offering. Founder and President of Axios Roy Schwartz took the stage at the Digiday Publishing Summit to talk with Digiday editor-in-chief Brian Morrissey about why Axios is more than Politico 2.0, the new trust era in journalism, and delaying the launch of Axios' pricey subscription offering.

]]> 997 no