Tactical & Practical

Bottom's Up Copywriting (I want to write copy for you)

Wed, 06 May 2026 14:37:00 -0000

Since I'm taking some time off from full time employment, my entire steak & whiskey budget is now dependent on freelance work...

So, I'm going to market my freelance services the way I wish freelancers & agencies marketed to me while I was on the brand side. Which means...

1. I won't make you hop on a call if you don't want to, I'll explain everything in this podcast.

2. I won't gatekeep my process, I'll lay it out in detail. If you have an internal team that are experienced & talented copywriters, & they have the spare time to adopt new processes, you can send them this and you can execute on it without paying me a dime. You're welcome.

3. I won't charge bigger brands bigger retainers just because they can afford it. The price is the price is the price, and I explain in this episode why my flat fee (no percentage of spend bullshit) is a no brainer and you're guaranteed to make a ton of money off my work.

Who's ready to write better copy & make more money?

Media buying can be deadly (Connor MacDonald from Ridge speaks)

Fri, 01 May 2026 17:42:00 -0000

CMO of Ridge & the Most Valuable Guest of Tactical & Practical, Couuor Mac joins the pod to talk media buying, on-site messaging testing, and hammock-maxxing.

Why Split Testing Doesn't Work For Some Of You

Fri, 24 Apr 2026 15:47:00 -0000

Some of you have spent a year split testing on your website and don't have anything to show for it...

and I think I know why.

I ran a headline test on a landing page. The control variant was a very evidence-based, authority / credibility kinda headline. The variant that won the split test, and increased CVR by 48%, was on the other end of the spectrum, it was very emotional & benefit driven.

THAT DOESN'T MEAN I SHOULD JUST SET THAT HEADLINE LIVE AND FORGET IT.

All the results of that split test tells us is that CURRENTLY, our ads are doing a better job of bringing emotional buyers to our website.

It means that we're NOT good at bringing logical buyers into our funnel.

So now, my job is to create two separate funnels for the same product, one that appeals to emotional, benefit driven buyers, and the other that appeals logical buyers.

Split testing should teach you how to grow your TAM, not just increase conversion rate for one specific cohort of your target market.

The Difference Between $50mm/yr and $10mm/yr

Thu, 16 Apr 2026 16:43:00 -0000

Brands need to act differently at different stages of growth. What works for a $50 million/year brand might drown a $10 million/year brand. Understand where you're at, and act accordingly.

How I Build Marketing Teams

Wed, 08 Apr 2026 17:43:00 -0000

How I build marketing teams When you should hire in-house vs agencies/freelancers How to keep employees accountable & productive without endless meetings & micro-managing & more don't miss this episode.

AI: The Good, The Bad, And The Ugly Side Of Artificial Intelligence

Wed, 01 Apr 2026 15:56:00 -0000

AI is great at some things It's bad at others And sometimes, it straight up makes mistakes or lies to me... I think it's all important that we take a step back, understand its strengths, weaknesses, how it can help us today, and how we should be building it into our brands for the future. This episode is all about The Good, The Bad, and The Ugly side of Artificial Intelligence:

Performance Marketers vs Brand Builders (Not What You Think)

Wed, 18 Mar 2026 14:27:00 -0000

Don't hire a performance marketers to do a brand builder's job.

Don't Launch That New Channel... Until You Try This

Wed, 11 Mar 2026 16:08:00 -0000

BEFORE you launch that new advertising channel, try these 5 things to try to spark new growth in a product or brand that's hit a plateau: 1. Test new prices & offers on your hero SKU. Price-Market-Fit is not something you can set and forget, just look at gas prices the last couple weeks. The price consumers are willing to pay for your product changes with inflation, election cycles, and category maturity. If you haven't tested your prices or offers in the last year, they're officially out of date, test them again. 2. Shoot new creative in different formats and with different creators than you've worked with in the past. If you're ad account is full of UGC, maybe try producing some high quality, polished assets. If you've relied super hard on videos, try some statics. Not every person in your target market will resonate with the same content format. When I see UGC as a marketer, I assume it's fake and dismiss it. When my wife sees UGC of someone who has the same pain points as her, she trusts it. Don't leave any part of your target audience out in the cold, make creative that can resonate with every corner of your audience. 3. Take this mentality into your copywriting, too. If you typically lean into negative, fear of loss, risk aversion messaging, then you're only going to acquire customers who resonate with that. Try to frame it positively, or be more optimistic in your messaging. Instead of showing them what they might lose without your product, show them what they'll gain by adding it to their lives. 4. Look for anomalies in your customer reviews to give you new ideas for ad angles. If 80% of your 5-star reviews are about how awesome your product looks, that means you're really good at marketing how good your product looks. Acquisition is self fulfilling prophecy... But if 10% of your 5-star reviews are about how good your products makes someone feel, then you're probably MISSING that benefit in your top spending ads. Go make more ads & landing pages about how they'll FEEL, and you'll acquire more of those customers that your last round of ads wasn't talking to. 5. Make new products that appeal to a wider range or a different segment of your market. Jack Daniel's does this perfectly. I never buy their base bottle, Old No 7 that costs $25. But there's 8 bottles of specialty, limited edition Jack Daniel's bottles that I paid over $500 each for on my shelf right now. They never would've gotten that money from me if they didn't push into a new market. Mercedes does this great, too. They make the G wagon for people who are rich. They make the C class for people who want to look rich. Rolex sells the dayjust and the daytona, to completely different tax brackets. Puma sells some traditional golf shoes, and ones with camo print all over them. I'd never by the traditional ones (or anything from puma usually) but I'm on my second pair of the camo ones... and so on. Obviously new product dev takes a lot of time, but you can definitely do those first 4 things BEFORE adding the complexity and unknowns of a new advertising channel. Then, when you do launch that new channel, you'll have more learnings for how to make it work for you. Happy scaling

You're Under Utilizing Your Post Purchase Survey

Wed, 04 Mar 2026 16:01:00 -0000

Did you know that you don't have to just ask "How did you hear about us?" in your post purchase survey? I think it's way less valuable to use it as a form as attribution, and way MORE valuable to ask them questions that'll shape your marketing strategy in the future. At Adapt, I'm asking "When did you first hear about us?" "Who supports you on your health journey?" "How do supplements fit into your daily routine?" "What's your favorite way to stay active?" Each of those will affect how we measure our marketing efforts, how we position our brand, what kind of organic content we'll create, which influencers we'll partner with, and what IRL events I'll want us to be a part of. Those insights are way more valuable to me than hearing someone try to remember where they heard about us. - Then, we have some winning results from a brand who just INCREASED their prices - Tweet of the week is really tactical Meta advice - A JUICY Marketer's Anonymous from a guy who's about to quit his job

Influencer? I barely know her

Wed, 25 Feb 2026 17:24:00 -0000

On this episode:

- I started an influencer program with $8k that grew into a multi 7-figure channel - A new form of ad iteration made me sell out of my hero SKU way too fast - Ad fatigue is self inflicted? - Headline tests continue to move the needle - Marketers need to understand WHY performance is bad, then they can work on how to improve it

How to Market To Happy & Sad Customers

Wed, 18 Feb 2026 17:57:00 -0000

Most of the time I buy whiskey, I'm happy, celebrating, I'm buying to have a good night with friends or to mark a milestone. But on rare occasions... I buy whiskey when I'm sad, angry, frustrated, stress, I buy it as a coping mechanism... Now that's not good, and it's been a long time since I've done it so don't worry about me, lol... but it exposes a flaw in the way that most of the industry is talking about customer personas. How can one buyer (Me) have two completely opposite mindsets (happy or angry), that lead me to the exact same purchase decision (11 shots of Jack Daniel's)? And if that's possible, why aren't we trying to market to all those different motivators? In this episode, I break down how I use Valence & Intensity zones in my performance copywriting process to reach new areas of our market that some of our top ads just can't resonate with. Watch this episode, then ask Claude to analyze and indentify the valence & intensity zones of your top performing ads, and re-write new variations in the other zones. You'll reach buyers who are in-market for your product, that don't resonate with the tone of your current ads at all.

$75k from one campaign? In this economy?

Fri, 13 Feb 2026 23:00:00 -0000

I've been at a brand where an average SMS campaign would do $8k in revenue. Then we sent one that did $40k in 30 minutes. I've ran an email account that made $6k on a normal daily email campaign. Then we sent one that did $75k in 24 hours. And no, those campaigns weren't sent on black friday, they weren't even sent in Q4. In this episode, I show you how you can take a moment that your customers care about, or can relate to, bring them into your world to experience it with you, and have a day that makes your entire month. I also award a tweet of the week award, share the results of a split test that DID NOT GO MY WAY, and attempt to answer the question, "How do you get away from discounting all the time?" (the first few seconds of audio are a little sketchy then by 10 seconds it's good)

Doubling Ad Spend While Increasing aMER

Wed, 04 Feb 2026 20:59:00 -0000

In this episode I break down how we just: - Doubled ad spend while increasing aMER - How doing less allows you to do more - Testing CTA button text - Resending emails to non openers (the easiest, lowest hanging revenue in all of ecom) - & what to do what your top selling product starts to plateau

Addition by Extraction: w/ Kyle Yeoman From Groove

Wed, 28 Jan 2026 16:24:00 -0000

President of GrooveLife.com joins the show to talk about building lean & efficient marketing teams.

Keys To Scaling Past $10mm/year

Wed, 21 Jan 2026 17:34:00 -0000

Learn how I've helped 7 figure brands break through the 8 fig/yr mark, here some anonymous questions from marketers early in their careers, and check out a recent DISCOUNT test I ran with suprising results, my Tweet of the Week, and a JUICY Tactical Tip for SuperBowl Sunday.

Starting a Brand From Zero

Tue, 20 Jan 2026 17:13:00 -0000

Dive into how I started a new brand, and how I think about creative strategy & split testing when nobody has ever heard of you.

Don't Build A Brand, Develop Personality

Tue, 09 Dec 2025 16:52:00 -0000

We need to throw out the word "brand" I think our simple, performance-marketer brains completely crumble when we try to think about building a "brand." It's abstract, it sounds antithetical to performance & growth, and it leads marketers into a lot of bad behavior Instead, you should be trying to build PERSONALITY into your company. A personality that is capable of showing up in the right context, to each persona you're trying to sell to. Think about your own personality. You show up differently to saturday night dinner with friends than you to do sunday afternoon lunch with your in laws. You might dress different, you might drink differently, and you definitely talk different. You dress differently to a concert friday night than you do to work on monday morning. You're not being fake, you're being authentically you in every one of those situations, but you're showing up in the right context for different people, places, and times. That's what our "brands" need to be able to do in 2026 and beyond. Can we show up with the proper context, to specific personas in our target audience, at the right times, on the right channels, with the right influencers & partners? That's how the next great brands are going to be built.

Give Rich Customers A Chance

Thu, 04 Dec 2025 15:00:00 -0000

Yes, the majority of Americans aren't rolling in cash right now... But, the top 10% of earners are still seeing your ads, visiting your website, and spending their money. Why aren't you giving them the opportunity to give you MORE?

Discounts Are Like Binge Drinking

Thu, 27 Nov 2025 14:16:00 -0000

Discounts are like binge drinking - Lots of fun in the short term (big revenue boost) - Leads to bad behavior (hacky marketing) - Creates shallow, meaningless relationships (low LTV customers) - Terrible Hangovers (awful performance after the sale) - It's more acceptable to do around major holidays (if you're doing it august I assume your life & business are not going well) ...But a great offer is like sharing a pour of Kentucky's finest bourbon. It starts with meaningful connection (strong messaging), and creates a long lasting relationship (profitable LTV). Listen to this episode and hang around till minute 6 where I show the results of a split test where we reduced our discount from 30% to 20% and decreased our CAC, and increased CVR & RPS.

How Connor MacDonald Plans For Next Year

Fri, 21 Nov 2025 14:49:00 -0000

The CMO of The Ridge is back on the pod to break down how he's thinking about 2026, including 103 ideas to improve performance next year, an increased focused on retention, on-site merchandising strategy, and organic social.

The Best Ad I Saw All October

Wed, 05 Nov 2025 13:45:00 -0000

The best ad I saw in all of October didn't come from a DTC brand you've heard of... It wasn't even a DTC brand... In this episode I break down the best ad of October & teach you how you should be applying the principles that make it a great ad to your next batch of creative.

If you want your ads to work better, start testing creative, copy, and offers on your WEBSITE with Intelligems.io. Use code NATE10 to get 10% off your subscription price.

Lazy marketers are better than wasteful ones

Thu, 30 Oct 2025 15:47:00 -0000

I think marketers should be lazy

Maybe "efficient" is the better word. But tbh I'd rather lazy over a marketer who doesn't understand the difference between activity and productivity

My job as a CMO is basically to make the company the most money while spending the least money

Hit our biz goals as efficiently as possible.

But I've been getting DMs from CEOs that sound like, "I feel like my marketing team is doing a ton of work, but we're not making an progress. What are we doing wrong? How do I change that?"

So, here's how you change that.

It all starts with a simple, reliable, and repeatable testing strategy that you team executes to learn things about your customers, then applies those learnings to the entire marketing funnel.

Stop, read that again, slowly^

I break down specifically how to test ad creative & landers in this episode of tactical & practical, and even share some juicy results of the first split test I'm running at my new job.

Tactical & Practical is sponsored by Intelligems.io - Use code NATE10 for 10% off your subscription.

2 UNDEFEATED Advertising Tactics

Thu, 16 Oct 2025 17:06:00 -0000

2 Undefeated Advertising Tactics, regardless of any algorithm change, or the channel, or the year... these two tactics, when executed well & consistently, will improve the effectiveness of your advertising 100% of the time: 1. Understand your customers' REAL consideration journey. How long does it take someone from discovery to purchase? What micro decisions do they need to make along the way before they make the final purchase decision? What are the external & internal factors that are capable of affecting that decision making process? Who (other than the brand) can affect that process? Influencers? Social proof from real customers? An authority in your space? When is the right time in their lives to make this purchase? If you don't have solid answers to those questions, then you're FORBIDDEN from listening to another marketing podcast. Don't listen to mine, don't listen to anyone else's. In fact, unfollow me on twitter until you find the right answers to those questions (HINT: you can upload all your customer reviews to Chat, ask it those questions, and it'll give you a great foundation to start with) Then, you can start crafted better messages, offers, and campaign schedules to accelerate those customer journeys and more effectively persuade more of your target audience to buy. 2. Understand how your advertising impacts your ultimate business goals. When you advertise product X, how much revenue comes in from product X? How much revenue comes in from other products who saw an ad for product X. What does the customer journey (12-month LTV) look like for customers acquired on product X? Add up all that revenue, subtract COGS, CAC, and any other costs that went into selling it (software, content creation, etc). Is it actually creating the profit you thought? Then you need to watch how your advertising inputs affects these outcomes. You might come up with an offer, like a big discount, that produces a higher 7-day ROAS. BUT, if the cohort of customers acquired on that offer are WORSE customers (less repeat purchases), then you might be hurting the long term health of the business. So, those are my 2 undefeated advertising tactics: - Understand your customers' real & complete consideration & purchase decision making process, and use that info in your marketing efforts - Understand how your advertising inputs affect the business outcomes, and make sure that aligns with what the shareholders want to happen. Stop talking about andromeda please

7 Metrics To Measure FUNNEL FILLING Effectiveness

Tue, 07 Oct 2025 13:53:00 -0000

7 ways to measure the effectiveness of your FUNNEL FILLING: 1. Google Search Volume 2. Total REACH (all ad & organic channels) 3. Cost Per 1,000 Accounts Center Accounts Reached (Meta) 4. New Visitor Percentage (Meta) 5. Blended Cost Per New Site Session 6. Blended Cost Per New Lead 7. Revenue Per Lead (short time frame: 7-, 14-days etc) What else would you add? October is FUNNEL FILLING SZN for ecom, but a lot of marketers rely on HOPE to make sure it's going well without any concrete data, which I don't advise. Measuring these 7 metrics, and comparing them to the same time frame from last year or last sales period will give you a leading indication of how effectively you're filling the funnel, and how lucrative November & December might be for you. It's not iron clad, every year in ecom is different, but if you pull these metrics compared to last year, you'll start to see a picture of how you're stacking up year over year, and it should become clear what you need to work on before the holiday shopping season starts!

T+P is sponsored by Intelligems.io - Use Code NATE10 to get 10% off your subscription and start making more money by split testing prices, offers, content, and more on your shopify store today!

Trickle Down Tactics

Fri, 12 Sep 2025 17:42:00 -0000

None of you should be copying & pasting the same exact tactics that 9-figure brands use in their marketing to your 6-, 7-, or even 8-figure/yr brands. You should take inspiration from them, but then run those tactics through the FILTER of your brand, your budget, your bandwidth, your skillset, and your customer base, before applying those tactics. In this episode of Tactical & Practical, I talk about how we've taken inspiration from Ridge's creator strategy with MKBHD, Portland Leather Goods' Meta ad creative strategy, and how we've used similes & metaphors like great songwriters to improve our direct response copywriting. Go to Intelligems.io to start split testing high impact areas of your website and making your ad dollars more efficient! *before any of you say trickle down economics don't work so you hate this episode, shut up. Idk what trickle down economics are but I've made good money doing this^ and trickle down tactics was a catchy name for this episode. Stop being a dork.

I Quit My Job (3 biggest lessons learned)

Tue, 09 Sep 2025 16:54:00 -0000

Tactical & Practical is brought to you by Intelligems.io - your one-stop-shop for PROFIT GROWTH. Split test prices, offers, progress bars, content, and anything else you can think of on your website to maximize your top and bottom line. Here are the 3 biggest lessons I learned during my time at OG, and how you can apply them to your growth marketing channels: You’re not selling what you think you’re selling. Make sure you are marketing what your customers REALLY, maybe even subconsciously, want. Big growth doesn’t come from big ideas. Big growth comes from relentlessly testing & optimizing the fundamentals of marketing. Stack 5-10% wins over and over and over and over again, you’ll pick your head up 12 months later and realize you doubled the size of your company. Always do what’s best & what works for your brand. Don’t rely on “industry standards” or “best practices.” Feel free to take inspiration from the biggest & best brands in our industry, but make sure you run those tactics through the filter of your brand, your customers, and your budget before executing them yourself Let me know your fav lesson in the comments, thanks for listening.

Practical Price Anchors

Tue, 26 Aug 2025 13:33:00 -0000

$25 will buy you a bottle of Jack Daniel's in a liquor store, but only 4 shots of Jack in a bar.

When my wife & I go to Five Guys for dinner we usually spend $40, but last night we got it delivered so we paid $75.

At my local steakhouse, the tomahawk at $149 makes the $91 ribeye look like an amazing deal.

And at the movie theater, I never get the medium popcorn for $12.50 because the large is only 50 cents more.

The way we perceive prices as consumers can be manipulated by other closely related costs, the context of where you are & what's going on in your life, and even the emotions you're feeling.

So today we're going to talk about how to use these practical price anchors to your advantage for your ecom store.

Because if you're not anchoring your prices throughout your marketing funnel, your customers are going to anchor them for you, and most often they'll compare it to the last thing they bought on amazon, and you're going to lose that battle.

Take 9 minutes on this episode where I give 4 real examples of PRACTICAL PRICE ANCHORS.

Tactical & Practical is sponsored by Intelligems.io - the ultimate split testing tool that's proven to increase & optimize your P&L. Go to Intelligems.io and let em know I sent you to start making more money from your website visitors today!

PRO Checklist: Countdown To Black Friday

Tue, 19 Aug 2025 13:50:00 -0000

I'm running through our MANDATORY website testing checklist before Black Friday in this episode. It's going to guarantee that our funnel is as dialed in as possible before we get to Nov 1st and have to start scaling aggressively.

If you feel like your website testing strategy has been a little sloppy, or maybe a little inconsistent, send this to your team and make sure you're dialed in for Christmas.

This episode wouldn't be possible with our website split testing partner: Intelligems.io - the most reliable & profitable split testing tool out there! Go check them out and let them know I sent you.

How Marketing Should Influence Product Development

Sat, 16 Aug 2025 15:30:00 -0000

I'm not a watch designer by any means... in fact, most of you have seen the way I dress, I have no business working in the fashion industry whatsoever...

But, there are still some instances where marketing needs to inform product development.

1. When there's low hanging fruit based on sales data

2. When the product launch calendar needs to support performance marketing

3. When there's customer feedback

4. When you need new products to expand your TAM

I break down these 4 points with real world examples in this 8 minute episode.

Tactical & Practical is sponsored by Intelligems.io

Countdown To Black Friday: INFLUENCERS

Fri, 08 Aug 2025 13:43:00 -0000

Countdown to Black Friday: 112 Days I'm doing a series of episodes counting down to this holiday shopping season and teaching you how to prepare for it. First up, I wanted to talk about scaling your influencer program ahead of Q4. Done well, influencer should be the highest return on ad spend you see in your business, but it's also one of the hardest channels to scale, which is why you need to start NOW if you haven't already. The buyer pool explodes in November & December, so I think most brands can invest in bigger & broader influencers than they might feel comfortable with for most of the year, but now is the time to go big. Listen here in full, or anywhere you listen to pods, brought to you by @Intelligems

How To Create New Acquisition Offers

Thu, 07 Aug 2025 21:36:00 -0000

In this episode, I deep dive my process for creating, testing, and scaling profitable acquisition offers. Tactical & Practical is brought to you by Intelligems.io - our profit growth platform. Unlock more profit from every site visitor by split testing offers, prices, images, and a whole lot more with Intelligems. Schedule a demo today and let 'em know I sent you!

Concussed Copywriting (LIVE FROM NYC)

Fri, 01 Aug 2025 19:12:00 -0000

On this episode, I share the full keynote I gave at the DTC Growth Summit in New York last week, where I show you my entire copywriting process, share my ChatGPT prompts, and explain how copywriting has become a huge performance lever for us.

We wouldn't be able to test all this copy without our sponsor: Intelligems.io - your one stop shop for all your split testing needs. Go to intelligems.io, schedule a demo, and let 'em know I sent ya!

Feeling Ignored? 3 Steps to Make Leadership LISTEN

Tue, 29 Jul 2025 14:49:00 -0000

Do you ever feel like leadership isn't listening to the marketing team?

I've been there

More often than not, I actually think it's the marketer's fault.

We need to do a better job of:

- communicating problems that we foresee on the horizon, even if they're not impacting us today

- Showing data that proves these problems will eventually impact the top & bottom line (it's not the CEO's job to care about your email CTR or whatever metric you're looking at, but show them how it'll impact the overall biz in the future)

- Being persistent about getting these problems addressed, and not forgotten

I've got a great relationship with the founders of OG, and I've had rocky relationships with previous CEOs/Founders I've worked for, but in both scenarios, I could have and should be better about this^

I hope this episode helps, it's advice I still need to take myself.

Tactical & Practical is sponsored by Intelligems.io - your one stop shop for PROFIT GROWTH. Unlock more top and bottom line dollars by split testing on your shopify store today! Go to Intelligems.io and let 'em know I sent you!

Nate Answers Your DMs

Thu, 24 Jul 2025 14:32:00 -0000

In this episode, Nate answers your questions in the DMs about: - Static vs Video Meta Ads - AI Tools - The neccessary Tech Stack for $10mm/yr brands - And how aggressively to scale ad spend Tactical & Practical is sponsored by Intelligems, the one-stop-shop for PROFIT GROWTH & OPTIMIZATION for all shopify stores. Go to Intelligems.io and schedule a demo so you can start testing copy, images, offers, pricing, and a whole lot more to increase your top and bottom line.

My 10 Word Marketing Strategy

Fri, 18 Jul 2025 13:39:00 -0000

My entire marketing strategy can be distilled down into 10 words

“Acquire as many high-value customers as you can afford”

Before I bring on a new resource, channel, tactic, or SaaS, asking myself these questions has brought a ton of clarity to my decision making process, and prevents us from chasing shiny objects

“Will this help me acquire more high-value customers?”

“Will this allow me to afford more high-value customers?”

Let’s break down the strategy word by word, so you can have that same clarity & confidence in your decision making.

“Acquire”

You need new customers, always. Acquisition has to be the starting point.

“As many”

This speaks to growth, and growth doesn’t happen by accident. You must plan for growth.

“High-value customers”

Don’t chase the cheapest customers. Don’t even chase the customers that have the highest day 1 ROAS. Acquire customers that have the highest lifetime profit.

“As you can afford”

DO NOT grow at all costs. Grow within what you can afford (within a realistic time frame I’m not saying all 365 days a year have to be profitable). If you can’t afford to acquire any more high value customers, work on decreasing your CAC, increasing your AOV, and increasing your LTV (HINT: increasing your AOV & LTV is easier than decreasing your CAC, start there.)

Tactical & Practical is sponsored by Intelligems.io - our one-stop-shop to grow & optimize our PROFIT. It lets you test a ton of elements on your site, from prices & offers, to copy, content, and structure. If you're not focused on testing your website, you're leaving money on the table, so go schedule a demo, let 'em know I sent you, and you can start adding dollars to your top and bottom line today!

5 Reasons Why I Don't Use Cost Caps

Wed, 16 Jul 2025 15:02:00 -0000

One guy's opinion.

Do whatever you want with this info, I don't care, I'm just tryna sell watches and the perspective I share in this episode has help us do that a lot.

Should You Charge Customers For Shipping?

Wed, 25 Jun 2025 15:43:00 -0000

To offer free shipping, or to charge for shipping, that is the question.

This episode dives into how you can use different shipping offers to create more PROFIT in your biz, with real examples from 3 brands.

Tactical & Practical is sponsored by Intelligems.io - your one stop shop for profit growth. Intelligems allows us to test content, prices, and offers all across our shopify store using PROFIT as our north star metric. Unlike most SaaS, Intelligems doesn't charge you a % of revenue generated from it, it's super affordable for brands of all sizes. Hit them up to schedule a demo and let them know I sent you!

Skoal, Chevy, and Browning

Wed, 18 Jun 2025 14:15:00 -0000

In the new song, "Skoal, Chevy, & Browning" Morgan Wallen uses the positive attributes that those^ brands have, and likens them to the type of man he hopes to become. "Be a friend like Skoal, always there in a pinch Love your woman like a Chevy, steady as a rock When you've got something to say, do it like your Browning, and try to shoot 'em straight" This is the EXACT principle I covered in an episode a few weeks ago: Original Grain says their watches are Rugged & Dependable, like the men who wear them Jack Daniel's has said their whiskey is bold & complex, just like those who enjoy it Ridge says their wedding rings are as reliable as the men who wear them After you watch this episode, go to ChatGPT, tell it to write 100 positive adjectives that could be used to describe your product AND your target customer, then start testing copy that follows this formula: Our [product] is [positive attribute] & [positive attribute], just like the [target customer] who [action verbs] it It'll make you more money, I promise Shoutout to the guys who actually wrote the song, Joe Fox, Chase McGills, and Josh Miller... I wonder if they do any freelance copywriting for ecom brands. They're better at it than 99% of us. Tactical & Practical is sponsored by Intelligems.io - if you're feeling inspired to write some new copy after this episode, make sure you TEST IT with Intelligems to maximize the PROFIT you can extract from your shopify store. Test copy, images, videos, prices, buttons, and everything else you can think of with Intelligems.io - let 'em know I sent you and start making more money today!

Market To The Individual, Not The Averages

Fri, 13 Jun 2025 12:06:00 -0000

In this episode, I show you how to evaluate the results of split tests based on different cohorts (new vs returning site visitors, mobile vs desktop traffic, cold vs warm traffic), so you can stop marketing to the averages, and start marketing to individuals.

Tactical & Practical is brought to you by Intelligems.io

Intelligems is our profit-optimization platform, and it's the reason why we're able to dig into the results of these tests at the cohort level, and roll our personalized experiences on our website. Go to intelligems.io today and tell 'em I sent you!

Where Should You Send Your Ad Traffic?

Wed, 11 Jun 2025 11:46:00 -0000

In this episode, I break down a super overlooked tactic: how to find your best-performing ad traffic destinations. The results might surprise you as much as they surprised me.

This episode is brought to you by Intelligems.io

If you don't know, Intelligems is the software that shows me all the blue bars I've been sharing - it's the results of split tests we've ran through their software on our shopify store, and it's one of the most impactful tools we have in our tool kit. Plans start at just $99/mo, so it's in reach for EVERY brand who wants to make more money!

5 Ways To Craft Profitable Acquisition OFFERS

Fri, 06 Jun 2025 13:17:00 -0000

In this episode, Nate covers 5 ways to make your customer acquisition MORE PROFITABLE, with real examples & case studies of each.

Tactical & Practical is sponsored by Intelligems.io - If you want to test more offers on your website that'll make you more money, schedule a demo with intelligems and start offer-testing today!

Messaging MATTERS

Thu, 05 Jun 2025 16:00:00 -0000

Copywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career.

In this episode, I break down some copy we wrote & tested that increased CVR & Profit Per Session of our top landing pages by double digit percentages.

You owe it to your shareholders to start testing messaging on your website, so take 13 minutes to watch this pod & start writing new copy today.

We can't test our copy without today's sponsor - Intelligems.io - Our one stop shop for profit growth! It allows us to test content, copy, images, prices, and offers all across our website and it's been a gamechanger for our biz! Go to intelligems.io and let 'em know I sent you to start making more money today!

Your Ad Account Is NOT a Reliable Testing Ground, Your Website Is

Tue, 27 May 2025 15:29:00 -0000

Everyone complains about how unreliable Meta is... but those people will tell you that it's the only viable testing ground for new creative... It's not.

We test creative on our website first, then roll out winners to our ad account, and it's paid off big time.

This episode covers how we test messaging, visuals, and site structure elements on our website to massively increase our top & bottom line.

This website testing wouldn't be possible without our sponsor: Intelligems.ioIt allows us to test every aspect of our website, with the goal of growing our revenue & profit per session. Schedule a demo today and tell 'em I sent you!

A Deep Dive On Price Testing

Fri, 23 May 2025 16:09:00 -0000

Everything you need to know about price testing, neatly packaged into one, 25 minute podcast episode:

Nate is proud to partner with Intelligems.io for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the rest of the series.

Intro To Split Testing Like a PRO

Wed, 21 May 2025 17:04:00 -0000

Nate is proud to partner with Intelligems for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the next 6 episodes!

Who You Should (& SHOULD NOT) Listen To

Thu, 15 May 2025 15:31:00 -0000

In this episode, Nate teaches you how to discern who you should, and who you shouldn't take marketing advice from.

Tactical & Practical is sponsored by Intelligems.io - the ultimate profit optimization tool for shopify brands.

Nate ROASTS Cold DMs

Fri, 09 May 2025 12:49:00 -0000

In this episode, Nate ROASTS (and coaches) some of the worst cold DM-ers in his inbox. Enjoy some laughs, and maybe send this episode to the next guy who sends you an awful DM.

Intelligems.io is the ultimate profit-growth tool for Shopify stores, and if you're not actively testing elements of your website like prices, offers, copy, images, and more, then you're leaving an INSANE amount of money on the table. Go get a demo of Intelligems right now and let 'em know I sent ya!

ROAS Doesn't Matter, AOV Does

Wed, 07 May 2025 12:30:00 -0000

In this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC.

This episode is brought to you by Postscript's Tariff Relief Fund: https://postscript.io/tariff-relief-fund

And shoutout to our main sponsor, Intelligems.io for being the most reliable & impactful SaaS, helping us grow our top line revenue and profit by split testing every aspect of our website.

Lessons From Lynchburg (At The Jack Daniel's Distillery)

Fri, 02 May 2025 15:46:00 -0000

Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world. And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's. So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their: 1. Long Term Thinking & Strategy 2. Product Expansion & Elevation 3. Culture of people who really care about what they do. I hope you take some time to think on those 3 points and how it can be applied to your brand, and I hope you grab a bottle of Jack Daniel's Single Barrel soon. There's more lessons hidden at the bottom of those bottles. Sponsored by Intelligems.io & Postscript.io

I'm Upset

Tue, 29 Apr 2025 13:24:00 -0000

I'm upset - mainly at myself, and at a lot of voices in the ecom industry for not preaching CONSISTENCY. Every tactic is branded as a "quick fix" or "unlimited money hack" - and that's not true. Real growth comes from executing simple tactics, excellently, and consistently, for a long, long time. That's what I want you to take away from this episode Tactical & Practical is sponsored By Intelligems.io & Postscript.io

PROFIT MORE: Our Bundles Are RIPPING

Thu, 24 Apr 2025 20:45:00 -0000

In this episode, I break down the evolution of our bundle strategy, and how it's become a big part of what we do, even at a brand where buying multiple items isn't all that common.

Brought to you by Intelligems.io & Postscript.io

Intelligems is the ultimate profit-growth platform, and after 2 years of being a paying customer, it's clear to me that EVERY shopify brand should consistently testing their website content, copy, images, prices, offers, shipping thresholds, and a whole lot more. You don't need a pricey CRO agency anymore, you just need an intelligems account to extract the most profit from your brand.

You already know that Postscript is the most reliable SMS marketing platform out there, but you DON'T KNOW that I've been beta testing their latest AI innovation for the last 3 months, with AMAZING results. Shopper is a AI Chat Bot, salesman, and customer support agent all in one. That little robot has been SLINGING watches for us, and it could be boosting your bottom line too. Go to Postscript.io and let 'em know that Nate told you about Shopper, and you want to get in on the action!

Overcome Tariffs By Price Testing

Tue, 15 Apr 2025 16:54:00 -0000

In this episode, Nate brings his 2 years of price testing experience to the spotlight, to specifically give you a tactical roadmap of how to extract the most profit possible in a world where your COGS might DOUBLE.

This episode is very fittingly sponsored by the best price testing software in the game: Intelligems.io - They can also help you test every element of your shopify store to add more dollars to your top and bottom line. Sign up for Intelligems.io today!

The BILLION Dollar Headline Format

Tue, 08 Apr 2025 10:46:00 -0000

I've seen 7-, 8-, 9-figure brands, and even a BILLION dollar brand CRUSH with this simple headline format.

In this episode of tactical & practical, I break down exactly how you can use this for your brand.

Enter Nate's copywriting giveaway here: https://docs.google.com/forms/d/e/1FAIpQLSfqFH8zqq5AFefNBNtYV0SFnR-MkdT_ybmxMMovcvHne1lzvw/viewform

Sponsored By Intelligems.io - the PERFECT solution for split testing on your website to increase your top & bottome line!

Clear Your Funnel, Empty Your Warehouse, Fill Your Bank Account

Thu, 03 Apr 2025 14:00:00 -0000

This episode is all about how to MAXIMIZE the end of your biggest sales of the year.

Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site visitor with Intelligems! Tell 'em I sent you, and start adding dollars to your bottom line today!

Don't JUST Listen To Your Customers, Watch Their Actions

Mon, 31 Mar 2025 21:40:00 -0000

On this episode, Nate discusses how traditional customer feedback can be BIASED & INACCURATE. But, he shows you how to extract valuable customer feedback from their behavior, and how to apply it to your business.

Be a Top 10% Marketer

Wed, 19 Mar 2025 15:18:00 -0000

On this episode, Nate explains why creating products & content for the top 10% of earners in America will be absolutely required for success in ecom.

Tactical & Practical is sponsored by Intelligems.io

Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !

Easy 7-Minute Tactic To Increase FB Ad Performance

Fri, 07 Mar 2025 14:42:00 -0000

On this episode, Nate explains the simplest, but one of the most

Tactical & Practical is sponsored by Intelligems.io

How & Why We Run Creator Whitelisted Ads On Meta

Tue, 04 Mar 2025 18:03:28 -0000

On this episode, Nate explains how & why he runs Creator Whitelisted Ads On Facebook

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

Writing The "Century Watch" Headline (20% increase in CVR)

Fri, 28 Feb 2025 17:19:25 -0000

On this episode, Nate shows you the moment he has the idea that lead to the copy on this landing page, that resulted in a 20% increase in Revenue Per Session: https://www.originalgrain.com/pages/all-whiskey

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger

Wed, 26 Feb 2025 19:31:00 -0000

On this episode, Nate (28) & Sarah (36) discuss the most common mistakes they see in advertising, and you can trust them, 'cause they've made a TON of mistakes over the years.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

Unscripted Ranting: NOT ALL PRODUCTS DESERVE AD SPEND

Thu, 20 Feb 2025 12:00:00 -0000

Not all products deserve ad spend. You should ONLY be promoting products that produce the MOST PROFITABLE customer journeys.

Tactical & Practical is sponsored by Intelligems.io

Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !

Steal These Campaign Ideas

Tue, 18 Feb 2025 13:00:00 -0000

On this episode, Nate dives into 3 recent email & sms campaigns that CRUSHED

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

What's Currently Crushing For Portland Leather Goods w/ MacCoy Merkley

Thu, 13 Feb 2025 13:54:03 -0000

In this episode, MacCoy Merkley is back to share what him and his marketing team are focusing on so far in 2025.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

Transitioning From Individual Contributor to Manager

Tue, 11 Feb 2025 20:24:00 -0000

In this episode, MacCoy Merkley is back to share his advice to Nate on building efficient marketing teams.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

How To Communicate Marketing Performance To CEOs & Founders

Thu, 06 Feb 2025 19:10:49 -0000

Nate dives into the all-important topic of COMMUNICATION, and specifically how you should communicate to leadership during the good times, and the bad!

Tactical & Practical is sponsored by Intelligems.io

Currently Crushing: Wins From January 2025

Tue, 04 Feb 2025 17:30:22 -0000

Nate shares 4 tactics that are currently crushing for him in January of 2025

Tactical & Practical is sponsored by Intelligems.io

How To Extract MORE REVENUE From Your Email List - w/ Jimmy Kim

Thu, 23 Jan 2025 15:11:02 -0000

In this episode, Nate & Jimmy discuss how SEGMENTATION strategies are wildly misunderstood, and give a masterclass on how extract the most revenue from your email list.

Follow Jimmy on Twitter: https://x.com/yojimmykim

Listen to both of his podcasts: https://open.spotify.com/show/3Ub2TSCWKYNH1o8riWT87v?si=ff5135405ae348a9 & https://open.spotify.com/show/3IQ8FMRAv6cGKRbx95arMI?si=23f27a0f95344b6f

Get Tix to Commerce Roundtable: https://commerceroundtable.com/

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

Don't Confuse Symptoms For A Diagnosis (low ROAS isn't the problem)

Tue, 21 Jan 2025 19:58:50 -0000

In this episode, Nate discusses how the SYMPTOMS of poor marketing performance (low ROAS/high CAC), don't tell the full story. Instead you need to look at the underlying causes to create a strategy that'll ACTUALLY help you improve marketing efficiency.

THIS SHEET CAN BE USED TO UNDERSTAND WHAT'S GOING WRONG IN YOUR MARKETING: https://docs.google.com/spreadsheets/d/142jKbSzV4wYsBnOW78bbEr8i5Q3ERTBO-20F-SfItmc/edit?usp=sharing

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

The 3 Pillars of Our CRO Strategy

Tue, 14 Jan 2025 18:18:34 -0000

In this episode, Nate discusses how his CRO (PRO) strategy is evolving in 2025.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

My 10 Biz-Related New Year's Resolutions (Recorded LIVE)

Fri, 03 Jan 2025 22:29:00 -0000

In this episode, Nate went LIVE on his socials to discuss his new year's resolutions for his marketing department in 2025.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

How To Understand Your True Value Props with Sarah Levinger

Tue, 31 Dec 2024 16:15:35 -0000

Nate goes full EMO on this episode to understand his true value props - something that's widely misunderstood in ecom. He's joined by @SarahLevinger, who's helped OG uncover their best messaging through her work as the founder of TetherInsights.io - a consumer insights company unlocking huge growth for 8- and 9-figure DTC brands.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

How To Diversify Into New Product Categories with Sean Frank

Fri, 27 Dec 2024 16:09:12 -0000

Nate chats with CEO of The Ridge, Sean Frank, in an effort to understand how a wallet company now sells luggage, rings, knives, and watches.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

Currently Crushing: Our MYSTERY Watch Promo

Fri, 20 Dec 2024 13:00:00 -0000

It's another edition of Currently Crushing, where I breakdown a tactic that's CRUSHING for us RIGHT NOW.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

You cannot serve two METRICS: How to Align Finance & Marketing

Thu, 19 Dec 2024 15:44:00 -0000

On this episode, Nate breaks down how setting a MINIMUM profit goal allowed OG to grow 100% this year.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

How To Align Marketing & Ops To Maximize Profits

Thu, 12 Dec 2024 15:48:10 -0000

On this episode, Nate shares some of his biggest failures this year - selling out of product at the WRONG times - and how he's going to fix it by creating better systems to align marketing & operations.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley

Thu, 05 Dec 2024 14:00:00 -0000

On this episode, Nate brings in some of the best CMOs in ecom to discuss how they started & advanced their own careers, and how you can too. Big shoutouts to Connor MacDonald of Ridge Wallet, Connor Rolain of Hexclad, and MacCoy Merkley of Portland Leather Goods for coming on and sharing their journeys!

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS for 4 or 5 years now and their platform, their team, and their product development is absolutely BEST IN CLASS. In addition to being an incredibly reliable SMS platform, their new AI-powered Infinity Testing tool is showing really promising results, and they've got a whole stable of new features rolling out in the next few months that I'm excited to share with you. Check out Postscript.io if you're looking to work with the best SMS platform in the game!

BONUS EPISODE: What's Currently Crushing For Me In November of 2024

Tue, 03 Dec 2024 14:51:15 -0000

In this special episode, I outline my best performing ads, emails, texts, and landing pages from the last 30 days so you know exactly what's working for me right now.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

We Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)

Thu, 21 Nov 2024 14:44:48 -0000

In this episode, I bring my boss on the podcast - CEO & Co-founder of Original Grain, Ryan Beltran. We discuss how we've nearly doubled our AOV, and what role new product development plays in our growth.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

SMS Tactics That Print Money with Alex Beller

Fri, 15 Nov 2024 15:45:35 -0000

In this episode, Alex & Nate discuss new SMS tactics that they've implemented this year and already have shown that they're wildly profitable, and also debate the best meal: Yankee Stadium hot dogs or Nobu Malibu sushi.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

Alex Beller's Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS for 4 or 5 years now and their platform, their team, and their product development is absolutely BEST IN CLASS. In addition to being an incredibly reliable SMS platform, their new AI-powered Infinity Testing tool is showing really promising results, and they've got a whole stable of new features rolling out in the next few months that I'm excited to share with you. Check out Postscript.io if you're looking to work with the best SMS platform in the game!

How I Run FB Ads: Increase ROAS While Spending 150% More YoY

Thu, 07 Nov 2024 15:00:05 -0000

Today I'm breaking down exactly HOW run Facebook ads. Tweet @NateLagos with any questions about this episode, I'm happy to dive deeper on anything in this episode!

Intelligems is the ULTIMATE profit optimization tool. You don't need a CRO agency anymore, you just neend an Intelligems account! If you're NOT testing copy, headlines, prices, and images on your website, you're leaving money on the table, so go checkout Intelligems.io !

Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS for 4 or 5 years now and their platform, their team, and their product development is absolutely BEST IN CLASS. In addition to being an incredibly reliable SMS platform, their new AI-powered Infinity Testing tool is showing really great results so far, and they've got a whole stable of new features rolling out in the next few months that I'm excited to share with you. Check out Postscript.io if you're looking to work with the best SMS platform in the game!

Do you know WHY you run ads?

Thu, 31 Oct 2024 14:39:28 -0000

We’re spending 147% more on Facebook ads year-over-year, at a better ROAS

It’s because we understand WHY we run ads in the first place.

If you don’t truly understand WHY you’re doing something, you’re never going to understand HOW to do it well.

Analyzing the question “why do we run ads” is surely worth 8 minutes of your time.

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

How To Write Copy With Connor MacDonald (Ridge CMO) & ChatGPT

Thu, 24 Oct 2024 14:16:02 -0000

One of the best ecom CMOs in the game stopped by Tactical & Practical today to talk about how he writes copy with ChatGPT. Connor is the CMO of Ridge.com and one of my favorite marketers to talk to, and this episode taught me a lot about how to get the most out of our AI writing partners. Make you sure follow him on twitter, and subscribe to the marketing operators podcast ( https://x.com/couuor & https://open.spotify.com/show/23IMg6aJK1RcGOMeTA7VE4?si=2fe29905457b4b43 )

Tactical & Practical is sponsored by Intelligems.io & Postscript.io

Intelligems is the ULTIMATE profit optimization tool, and specifically for this episode, it's how we split-test headlines & copy all over our website. I can't believe how powerful it is to write a new headline and get a 20% CVR increase on some of our highest traffic LPs. If you're NOT testing copy on your website, you're leaving money on the table, so go checkout Intelligems.io !

You can hear more from Connor & Nate on a recent episode of Triple Whale's Podcast: https://youtu.be/5aq8dMvmqkk?si=ms02xi71NWauXja4

A Step By Step Guide To Product Launches

Wed, 09 Oct 2024 13:26:15 -0000

Nate explains every detail of OG's recent new product launch - two watches inlaid with coffee beans sealed in resin. From the idea, to the creative, copywriting, teaser & ad strategy, he doesn't leave any detail out!

Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has lead to MASSIVE top and bottom line growth. Tell them I sent you, and start adding dollars to your bottom line today!

You can hear more about how to prep for Q4 on Nate's 10-part series with Triple Whale, titled "10 Tactics To Master Before Q4" available on their youtube: https://youtu.be/7FVafM0LsA4?si=-eVZ46ik0GMHIsyj

A Dire Warning About Q4

Fri, 06 Sep 2024 16:41:39 -0000

In this episode, Nate shares a warning about 3 common mistakes made in Q4, and shares tactical advice on what to do to avoid them!

REAL ROAS (Not sponsored by an attribution SaaS)

Wed, 28 Aug 2024 12:34:54 -0000

In this episode, Nate shares the simplest metric that's given him clarity when it comes to understanding the effectiveness of his advertising efforts: REAL ROAS

Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands. Schedule a demo today & tell 'em I sent you!

AJ Vaynerchuk Teaches Me About Athlete Endorsement Deals

Wed, 14 Aug 2024 16:22:00 -0000

The first ever guest on Tactical & Practical is AJ Vaynerchuk, CEO & Co-Founder of VaynerSports, a modern athlete representation agency. We discuss how brands of all sizes & all budgets are able to leverage athlete endorsement deals, and highlight the importance of strong alignment between the athlete & the brand.

Follow @AJV & @NateLagos on social media, visit VaynerSports.com to work with any of AJ's clients, and leave a review on today's episode if you enjoyed it!

Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands. They're launching a new PERSONALIZATION tool on August 19th that is going to revolutionize the way we split test & make changes on our website. Schedule a demo today & tell 'em I sent you to start adding dollars to your bottom line!

3 E-mail Campaigns That PRINT MONEY

Thu, 08 Aug 2024 14:57:07 -0000

In this episode, Nate breaks down 3 plain text e-mail campaigns that he's sent in the last year that have built trust & familiarity with his customers, AND generated a ton of revenue. Great marketing should be able to build brand & generate sales at the same time, and this episode is a peek behind the curtain of how Original Grain accomplishes that in their retention marketing efforts.

This episode of Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool.

Follow @NateLagos on twitter and @TacticalAndPracticalMarketing on Instagram

An Unscripted Rant: Marketing in Times of "Crisis"

Thu, 01 Aug 2024 13:40:03 -0000

In this, the first unscripted episode of Tactical & Practical, Nate challenges you to have a solid gameplan for the next crisis that happens in America.

This episode is sponsored by Intelligems.io - your one stop shop for all your split testing needs!

Follow @NateLagos on Twitter & Linked In, and tweet at him with any comments about the pod!

Math That Makes Sense (& Dollars): Understanding The Economics Of E-commerce

Thu, 25 Jul 2024 04:30:26 -0000

In this episode, @NateLagos walks you through two big mistakes ecom brands make all too often:

Planning to maintain marketing efficiency when aggressively scaling
Cutting ad spend when performance is worse than desired

Both of these mistakes have a detrimental affect on the bottom line, and in this episode, you''ll learn how and why you need to avoid them like the plague.

Tactical & Practical is sponsored by Intelligems.io - the one stop shop for all your split testing needs! Book a demo and start adding profit to your bottom line today!

Follow me @NateLagos on twitter and tweet at me with any questions about the show!

How To Decrease Your CAC Without Sacrificing AOV or LTV

Thu, 18 Jul 2024 14:57:00 -0000

In this step by step guide, Nate Lagos lays out tactics you can use to decrease customer acquisition costs without running huge discounts, or sacrificing customer value.

This episode is sponsored by Intelligems! You've heard me mention it by now, but on the video version of this podcast I show the results from 2 of my most recent split tests - one testing content on our highest traffic landing page, and the other testing prices of our most popular watch - and both had over a 40% INCREASE in profit per session. Those kinds of results have become common in our CRO strategy, and it's all thanks to Intelligems.io. Go schedule a demo today and start adding profit to your brand's bottom line.

Please tweet @NateLagos if you have any questions or comments about the show!

Defeat Rising CAC By Increasing AOV & LTV

Thu, 11 Jul 2024 17:05:30 -0000

In this step-by-step guide, Nate Lagos explains how to overcome rising acquisition costs by increasing your customer lifetime value. Like every episode, this is designed so you can learn something & immediately implement a tactic to add profit to your ecom brand. Please tweet @ NateLagos if you have any questions or feedback about the show!

Tactical & Practical is sponsored by Intelligems - the ultimate profit-optimization tool. Go to Intelligems.io for all your split testing needs and tell them I sent ya!

This episode is also sponsored by Cannadips. Go to Cannadips.com and use code BigDogNate for 30% off your order. They’ve got dip pouches without harmful or addictive ingredients, and 100% american grown hemp. Check ‘em out!

How To Make Money By Giving Stuff Away

Fri, 05 Jul 2024 16:02:51 -0000

Nate Lagos explains how & why ecom brands can be profitable by running giveaway promotions. Like every episode, this is designed so you can learn something & immediately implement a tactic he discussed to add profit to your ecom brand. If you have any questions about anything discussed here, please tweet @NateLagos and he’ll get right back to you.

This episode is sponsored by Intelligems - your one stop shop for all your split testing needs. Schedule a demo at Intelligems.io to start optimizing the profit of your website.

Finding Price-Market-Fit (in this economy)

Thu, 27 Jun 2024 22:27:00 -0000

Most ecom brands have a fundamentally FLAWED method for setting their prices. Optimizing for gross margins or "profit per unit sold" is a TERRIBLE idea. In this episode, Nate Lagos explains the correct way of finding "price-market-fit" - and why you should be using Intelligems to test your prices CONSTANTLY.

How we partnered with Jack Daniel's, Bob Marley, and more

Thu, 20 Jun 2024 21:36:00 -0000

Nate Lagos explains how & why they've landed partnerships with Jack Daniel's, Taylor Guitars, and Major League Baseball. If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

Profitable Influencer Marketing in 2024

Thu, 20 Jun 2024 21:16:00 -0000

Original Grain has built an army of niche creators to represent their brand and help them acquire customers profitably - listen to VP of Marketing Nate Lagos explain how. If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.