<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/" xmlns:content="http://purl.org/rss/1.0/modules/content/">
  <channel>
    <atom:link href="https://feeds.megaphone.fm/CELCE5058438015" rel="self" type="application/rss+xml"/>
    <title>Tourism Media Mayhem</title>
    <link>https://thedmpn.com/podcast/tourism-media-mayhem/</link>
    <language>en</language>
    <copyright>2021</copyright>
    <description>"How the $%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.</description>
    <image>
      <url>https://megaphone.imgix.net/podcasts/faf4cf90-451f-11ef-bde5-af6f3dd17205/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress</url>
      <title>Tourism Media Mayhem</title>
      <link>https://thedmpn.com/podcast/tourism-media-mayhem/</link>
    </image>
    <itunes:explicit>no</itunes:explicit>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle></itunes:subtitle>
    <itunes:author>Relic Agency</itunes:author>
    <itunes:summary>"How the $%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.</itunes:summary>
    <content:encoded>
      <![CDATA[<p>"How the $%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.</p>]]>
    </content:encoded>
    <itunes:owner>
      <itunes:name></itunes:name>
      <itunes:email>podcasts@relicagency.com</itunes:email>
    </itunes:owner>
    <itunes:image href="https://megaphone.imgix.net/podcasts/faf4cf90-451f-11ef-bde5-af6f3dd17205/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
    </itunes:category>
    <itunes:category text="Society &amp; Culture">
      <itunes:category text="Places &amp; Travel"/>
    </itunes:category>
    <item>
      <title>24: Demystifying Digital Marketing Jargon</title>
      <description>Have you ever wondered what digital marketers are talking about when they throw around all those acronyms and jargon? Today you're in luck because Josh and Sasha are going to explain some of the ins and outs of digital marketing terminology.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 18 Jul 2022 12:00:00 -0000</pubDate>
      <itunes:title>Demystifying Digital Marketing Jargon</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>24</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Have you ever wondered what digital marketers are talking about when they throw around all those acronyms and jargon? Today you're in luck because Josh and Sasha are going to explain some of the ins and outs of digital marketing terminology.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Have you ever wondered what digital marketers are talking about when they throw around all those acronyms and jargon? Today you're in luck because Josh and Sasha are going to explain some of the ins and outs of digital marketing terminology.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1583</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2022-07-15:/posts/8121886]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE1656795287.mp3?updated=1744923741" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>23: The Good, the Bad, and the Ugly of a Year of Mayhem</title>
      <description>We look back at a year of Josh and Sasha duking it out over budgets and the right media tactics for the right tourists at the right time. Great interviews, bad jokes, attempts at providing helpful destination marketing insights, and lots of laughing have defined Tourism Media Mayhem. This month, though, it's all entertainment. If you've been laughing with us or at us over the last year, this episode is for you. Oh, and there might be some bloopers at the end...have a good time! 
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 20 Jun 2022 12:00:00 -0000</pubDate>
      <itunes:title>The Good, the Bad, and the Ugly of a Year of Mayhem</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>23</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>We look back at a year of Josh and Sasha duking it out over budgets and the right media tactics for the right tourists at the right time. Great interviews, bad jokes, attempts at providing helpful destination marketing insights, and lots of laughing have defined Tourism Media Mayhem. This month, though, it's all entertainment. If you've been laughing with us or at us over the last year, this episode is for you. Oh, and there might be some bloopers at the end...have a good time! 
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>We look back at a year of Josh and Sasha duking it out over budgets and the right media tactics for the right tourists at the right time. Great interviews, bad jokes, attempts at providing helpful destination marketing insights, and lots of laughing have defined Tourism Media Mayhem. This month, though, it's all entertainment. If you've been laughing with us or at us over the last year, this episode is for you. Oh, and there might be some bloopers at the end...have a good time! </p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1226</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2022-06-17:/posts/8104649]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE4626317458.mp3?updated=1740236241" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>22: Is 2022 the Year of Thoughtful and Bucket List Travel?</title>
      <description>Josh and Sasha dig into some promising, healthy, happy travel data. A recent survey indicates this year travelers want to take their dream vacations, give back to host communities, and protect the environment. Is your DMO ready?
Travel Trends Article
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 16 May 2022 12:00:00 -0000</pubDate>
      <itunes:title>Is 2022 the Year of Thoughtful and Bucket List Travel?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>22</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Josh and Sasha dig into some promising, healthy, happy travel data. A recent survey indicates this year travelers want to take their dream vacations, give back to host communities, and protect the environment. Is your DMO ready?
Travel Trends Article
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Josh and Sasha dig into some promising, healthy, happy travel data. A recent survey indicates this year travelers want to take their dream vacations, give back to host communities, and protect the environment. Is your DMO ready?</p><p><a href="https://www.americanexpress.com/en-us/travel/discover/get-inspired/global-travel-trends">Travel Trends Article</a></p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1913</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2022-05-11:/posts/8081757]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE9391705828.mp3?updated=1740236217" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>21: How to Put Direct Mail to the Test</title>
      <description>Curious about direct mail? Jennifer Pettinger of Sunprint Solutions joins Josh and Sasha to talk about why 2022 is the most unique year yet for direct mail marketing! Learn about current supply chain issues and how the unique benefits of direct mail can help boost your destination's visitation.
Sunprint Solutions
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 18 Apr 2022 12:00:00 -0000</pubDate>
      <itunes:title>How to Put Direct Mail to the Test</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>21</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Curious about direct mail? Jennifer Pettinger of Sunprint Solutions joins Josh and Sasha to talk about why 2022 is the most unique year yet for direct mail marketing! Learn about current supply chain issues and how the unique benefits of direct mail can help boost your destination's visitation.
Sunprint Solutions
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Curious about direct mail? Jennifer Pettinger of Sunprint Solutions joins Josh and Sasha to talk about why 2022 is the most unique year yet for direct mail marketing! Learn about current supply chain issues and how the unique benefits of direct mail can help boost your destination's visitation.</p><p><a href="https://sunprintsolutions.com/">Sunprint Solutions</a></p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2060</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2022-04-13:/posts/8066680]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE9595211642.mp3?updated=1740236182" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>20: Capturing Business Travelers in 2022</title>
      <description>Find out what your destination can expect to see when it comes to business travel trends this year and how you can take advantage of convention marketing and other business travelers to generate revenue in your destination.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 21 Mar 2022 12:00:00 -0000</pubDate>
      <itunes:title>Capturing Business Travelers in 2022</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>20</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Find out what your destination can expect to see when it comes to business travel trends this year and how you can take advantage of convention marketing and other business travelers to generate revenue in your destination.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Find out what your destination can expect to see when it comes to business travel trends this year and how you can take advantage of convention marketing and other business travelers to generate revenue in your destination.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2706</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2022-03-18:/posts/8050219]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE9671776191.mp3?updated=1740236156" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>19: How Audio Can Benefit Your Destination Marketing</title>
      <description>Josh and Sasha dive deep into how audio marketing can benefit your destination's marketing plan with Laura Fernandez from SXM Media. Find out what trends the digital audio landscape is experiencing, learn about innovation in the audio industry, and best of all, why audio should be a part of your destination marketing plan in 2022.
SXM Media
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 14 Feb 2022 13:00:00 -0000</pubDate>
      <itunes:title>How Audio Can Benefit Your Destination Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>19</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Josh and Sasha dive deep into how audio marketing can benefit your destination's marketing plan with Laura Fernandez from SXM Media. Find out what trends the digital audio landscape is experiencing, learn about innovation in the audio industry, and best of all, why audio should be a part of your destination marketing plan in 2022.
SXM Media
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Josh and Sasha dive deep into how audio marketing can benefit your destination's marketing plan with Laura Fernandez from SXM Media. Find out what trends the digital audio landscape is experiencing, learn about innovation in the audio industry, and best of all, why audio should be a part of your destination marketing plan in 2022.</p><p><a href="https://www.sxmmedia.com/">SXM Media</a></p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2284</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2022-02-11:/posts/8030036]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE5515987851.mp3?updated=1740236130" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>18: Targeting Tactics: The Methods that Make or Break Your Media Buys</title>
      <description>Josh and Sasha discuss how to make your media buys effective by getting one thing right: your targeting! Don’t miss out on this chance to learn about your targeting options and how to set up the perfect targeting for any type of media buy.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 31 Jan 2022 13:00:00 -0000</pubDate>
      <itunes:title>Targeting Tactics: The Methods that Make or Break Your Media Buys</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>18</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Josh and Sasha discuss how to make your media buys effective by getting one thing right: your targeting! Don’t miss out on this chance to learn about your targeting options and how to set up the perfect targeting for any type of media buy.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Josh and Sasha discuss how to make your media buys effective by getting one thing right: your targeting! Don’t miss out on this chance to learn about your targeting options and how to set up the perfect targeting for any type of media buy.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1973</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2022-01-28:/posts/8021300]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE4151358264.mp3?updated=1744922115" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>17: The Nitty Gritty on Media Buying Commission</title>
      <description>Take a behind the scenes sneak peek at how agencies handle media commission! Not sure what your third party partner is charging you? Josh and Sasha share some tips on how agency commission structures work and how you can be best prepared to understand if a media buying partner is a good fit for you and if so, how best to work with them.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 17 Jan 2022 13:00:00 -0000</pubDate>
      <itunes:title>The Nitty Gritty on Media Buying Commission</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>17</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Take a behind the scenes sneak peek at how agencies handle media commission! Not sure what your third party partner is charging you? Josh and Sasha share some tips on how agency commission structures work and how you can be best prepared to understand if a media buying partner is a good fit for you and if so, how best to work with them.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Take a behind the scenes sneak peek at how agencies handle media commission! Not sure what your third party partner is charging you? Josh and Sasha share some tips on how agency commission structures work and how you can be best prepared to understand if a media buying partner is a good fit for you and if so, how best to work with them.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1534</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2022-01-14:/posts/8013157]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE6409795024.mp3?updated=1740236051" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>16: The Top 5 Media Buying New Year's Resolutions for Destinations</title>
      <description>Josh and Sasha discuss how your destination can set New Year's resolutions that will propel visitation forward in 2022. From being intentional about segmenting your audience to adopting new technology and platforms, Josh and Sasha outline a few goals that will set your destination's media planning and buying up for success in this coming year.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 03 Jan 2022 13:00:00 -0000</pubDate>
      <itunes:title>The Top 5 Media Buying New Year's Resolutions for Destinations</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>16</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Josh and Sasha discuss how your destination can set New Year's resolutions that will propel visitation forward in 2022. From being intentional about segmenting your audience to adopting new technology and platforms, Josh and Sasha outline a few goals that will set your destination's media planning and buying up for success in this coming year.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Josh and Sasha discuss how your destination can set New Year's resolutions that will propel visitation forward in 2022. From being intentional about segmenting your audience to adopting new technology and platforms, Josh and Sasha outline a few goals that will set your destination's media planning and buying up for success in this coming year.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1200</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-12-29:/posts/8005012]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE3893074746.mp3?updated=1740236026" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>15: Juxtaposition, Shining &amp; Dopping, and Plumbing Problems with Seattle Southside</title>
      <description>Josh and Sasha have a raucous conversation with Seattle Southside Regional Tourism Authority CEO Mark Everton. Mark shares with us a unique perspective on destination marketing with his background in working in the hotel industry. Learn more about the importance of storytelling in your media buys and listen to Josh put his foot in his mouth. It's a good time.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 20 Dec 2021 13:00:00 -0000</pubDate>
      <itunes:title>Juxtaposition, Shining &amp; Dopping, and Plumbing Problems with Seattle Southside</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Josh and Sasha have a raucous conversation with Seattle Southside Regional Tourism Authority CEO Mark Everton. Mark shares with us a unique perspective on destination marketing with his background in working in the hotel industry. Learn more about the importance of storytelling in your media buys and listen to Josh put his foot in his mouth. It's a good time.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Josh and Sasha have a raucous conversation with Seattle Southside Regional Tourism Authority CEO Mark Everton. Mark shares with us a unique perspective on destination marketing with his background in working in the hotel industry. Learn more about the importance of storytelling in your media buys and listen to Josh put his foot in his mouth. It's a good time.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2937</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-12-18:/posts/7999462]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE9794524340.mp3?updated=1740235990" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>14: Sedona: What A World Without Tourism Marketing Looks Like</title>
      <description>World-renowned destination Sedona, Arizona, has too many visitors and has put all visitation marketing campaigns on pause. Josh and Sasha talk with Sedona Chamber President and CEO Candace Carr Strauss about the challenges this very special place is going through. 
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 06 Dec 2021 13:00:00 -0000</pubDate>
      <itunes:title>Sedona: What A World Without Tourism Marketing Looks Like</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>14</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>World-renowned destination Sedona, Arizona, has too many visitors and has put all visitation marketing campaigns on pause. Josh and Sasha talk with Sedona Chamber President and CEO Candace Carr Strauss about the challenges this very special place is going through. 
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>World-renowned destination Sedona, Arizona, has too many visitors and has put all visitation marketing campaigns on pause. Josh and Sasha talk with Sedona Chamber President and CEO Candace Carr Strauss about the challenges this very special place is going through. </p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2753</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-12-03:/posts/7990874]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE8857761632.mp3?updated=1740235963" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>13: Making the Most of Email Marketing</title>
      <link>https://audioboom.com/posts/7984041</link>
      <description>Are you a destination marketer who knows you should be doing more with your email lists? This episode is for you. Josh and Sasha cover automation, impacts of iOS 15 on email open rates, and so much more. Avoid the spam filters and turn those email addresses into visitors.

Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 22 Nov 2021 13:00:00 -0000</pubDate>
      <itunes:title>Making the Most of Email Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>13</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Are you a destination marketer who knows you should be doing more with your email lists? This episode is for you. Josh and Sasha cover automation, impacts of iOS 15 on email open rates, and so much more. Avoid the spam filters and turn those email addresses into visitors.

Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Are you a destination marketer who knows you should be doing more with your email lists? This episode is for you. Josh and Sasha cover automation, impacts of iOS 15 on email open rates, and so much more. Avoid the spam filters and turn those email addresses into visitors.<br>
<br>
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.<br>
<br>
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email adam@relicagency.com.
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1871</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-11-22:/posts/7984041]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE9001949463.mp3?updated=1721319217" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>12: How Can Your Destination Capitalize on the Holiday Travel Surge?</title>
      <description>Will visitors still travel for the holiday season? When will they book? Where will they go? What is important to them? Get informed about the latest holiday travel trends this year and how your destination can capitalize on visitors planning to stay longer and spend more. 
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 08 Nov 2021 13:00:00 -0000</pubDate>
      <itunes:title>How Can Your Destination Capitalize on the Holiday Travel Surge?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/fdda674c-451f-11ef-ba1d-f3a3d839144f/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Will visitors still travel for the holiday season? When will they book? Where will they go? What is important to them? Get informed about the latest holiday travel trends this year and how your destination can capitalize on visitors planning to stay longer and spend more. 
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Will visitors still travel for the holiday season? When will they book? Where will they go? What is important to them? Get informed about the latest holiday travel trends this year and how your destination can capitalize on visitors planning to stay longer and spend more. </p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1377</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-11-05:/posts/7974765]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE5351132181.mp3?updated=1740235930" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>11: A New Spin on Outdoor</title>
      <description>Learn how to think outside the box and get creative with your outdoor buys with Carvertise.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. 
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 25 Oct 2021 12:00:00 -0000</pubDate>
      <itunes:title>A New Spin on Outdoor</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/fe4da45a-451f-11ef-ba1d-934a06080451/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Learn how to think outside the box and get creative with your outdoor buys with Carvertise.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. 
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Learn how to think outside the box and get creative with your outdoor buys with <a href="https://carvertise.com/">Carvertise</a>.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. </p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1709</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-10-22:/posts/7965638]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE2859954600.mp3?updated=1740235878" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>10: Top Mistakes Destinations Make While Media Buying</title>
      <description>Josh and Sasha dive deep into common mistakes they’ve seen destinations make when it comes to planning and buying media. Tune in to avoid these common faux pas!
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 11 Oct 2021 12:00:00 -0000</pubDate>
      <itunes:title>Top Mistakes Destinations Make While Media Buying</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/fe942fd8-451f-11ef-ba1d-8f6a2c3c4130/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Josh and Sasha dive deep into common mistakes they’ve seen destinations make when it comes to planning and buying media. Tune in to avoid these common faux pas!
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Josh and Sasha dive deep into common mistakes they’ve seen destinations make when it comes to planning and buying media. Tune in to avoid these common faux pas!</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2133</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-10-09:/posts/7957629]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE6642233314.mp3?updated=1740235841" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>9: A Paid Search Primer</title>
      <description>Josh discusses PPC tips and tricks for tourism, along with some advice about how to hold your advertising partners accountable. 
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. 
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 27 Sep 2021 12:00:00 -0000</pubDate>
      <itunes:title>A Paid Search Primer</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/fed9f478-451f-11ef-ba1d-67b2ddb3307f/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Josh discusses PPC tips and tricks for tourism, along with some advice about how to hold your advertising partners accountable. 
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. 
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Josh discusses PPC tips and tricks for tourism, along with some advice about how to hold your advertising partners accountable. </p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. </p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2381</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-09-24:/posts/7948428]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE3738253996.mp3?updated=1740235797" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>8: Inside Visit Oakland's Marketing</title>
      <link>https://audioboom.com/posts/7940607</link>
      <description>Josh and Sasha get to know Sabrina Dueñas, Digital Marketing Manager at Visit Oakland. Recently named an Emerging Tourism Star by eTourism Summit, Sabrina is making a major difference at Visit Oakland and can teach us all a thing or two.

Visit Oakland

Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 13 Sep 2021 12:00:00 -0000</pubDate>
      <itunes:title>Inside Visit Oakland's Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/ff204f72-451f-11ef-ba1d-d7caf102ad0a/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle/>
      <itunes:summary>Josh and Sasha get to know Sabrina Dueñas, Digital Marketing Manager at Visit Oakland. Recently named an Emerging Tourism Star by eTourism Summit, Sabrina is making a major difference at Visit Oakland and can teach us all a thing or two.

Visit Oakland

Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Josh and Sasha get to know Sabrina Dueñas, Digital Marketing Manager at Visit Oakland. Recently named an Emerging Tourism Star by eTourism Summit, Sabrina is making a major difference at Visit Oakland and can teach us all a thing or two.<br>
<br>
<a href="https://www.visitoakland.com/">Visit Oakland</a><br>
<br>
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.<br>
<br>
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@relicagency.com">adam@relicagency.com</a>.
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2855</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-09-11:/posts/7940607]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE9013745739.mp3?updated=1721319220" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>7: Persona Mapping</title>
      <description>In this episode, Josh and Sasha dive deep on persona mapping and why it is important to tailor your marketing tactics and strategy to the ideal persona.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 30 Aug 2021 12:00:00 -0000</pubDate>
      <itunes:title>Persona Mapping</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/ff653182-451f-11ef-ba1d-d378d4d8094e/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>In this episode, Josh and Sasha dive deep on persona mapping and why it is important to tailor your marketing tactics and strategy to the ideal persona.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In this episode, Josh and Sasha dive deep on persona mapping and why it is important to tailor your marketing tactics and strategy to the ideal persona.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2088</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-08-30:/posts/7932923]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE5214941294.mp3?updated=1740235728" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>6: The Inside Scoop on OTT</title>
      <description>What is OTT? What types of OTT are out there? How can OTT help your destination? Sasha and Josh discuss it all in this episode!
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 16 Aug 2021 12:00:00 -0000</pubDate>
      <itunes:title>The Inside Scoop on OTT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/ffad17b8-451f-11ef-ba1d-635a0236c1bd/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>What is OTT? What types of OTT are out there? How can OTT help your destination? Sasha and Josh discuss it all in this episode!
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>What is OTT? What types of OTT are out there? How can OTT help your destination? Sasha and Josh discuss it all in this episode!</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1513</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-08-04:/posts/7918441]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE9879425857.mp3?updated=1740235706" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>5: Let the Games Begin</title>
      <description>Josh and Sasha go head-to-head in a competition to solve marketing challenges for destinations real and imaginary. There may or may not be dinosaurs involved...
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 02 Aug 2021 12:00:00 -0000</pubDate>
      <itunes:title>Let the Games Begin</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Josh and Sasha go head-to-head in a competition to solve marketing challenges for destinations real and imaginary. There may or may not be dinosaurs involved...
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Josh and Sasha go head-to-head in a competition to solve marketing challenges for destinations real and imaginary. There may or may not be dinosaurs involved...</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1925</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-08-02:/posts/7916337]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE1582594162.mp3?updated=1740235688" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>4: Current Media Trends</title>
      <description>Sasha and Josh review current media trends and how they may apply to destination marketing. They discuss the current privacy issues between Facebook and Apple, how it may affect your marketing, and a few tips to help you navigate the changing forecast that is online marketing right now. They discuss how demonstrating authenticity in your marketing and being true to your destination's unique offerings is an essential key to establishing loyal visitation. Lastly, they shed some light on the growth of smart speakers in homes and how they may contribute to the future of marketing.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 19 Jul 2021 12:00:00 -0000</pubDate>
      <itunes:title>Current Media Trends</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/002628ce-4520-11ef-ba1d-d38634f5eb14/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Sasha and Josh review current media trends and how they may apply to destination marketing. They discuss the current privacy issues between Facebook and Apple, how it may affect your marketing, and a few tips to help you navigate the changing forecast that is online marketing right now. They discuss how demonstrating authenticity in your marketing and being true to your destination's unique offerings is an essential key to establishing loyal visitation. Lastly, they shed some light on the growth of smart speakers in homes and how they may contribute to the future of marketing.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Sasha and Josh review current media trends and how they may apply to destination marketing. They discuss the current privacy issues between Facebook and Apple, how it may affect your marketing, and a few tips to help you navigate the changing forecast that is online marketing right now. They discuss how demonstrating authenticity in your marketing and being true to your destination's unique offerings is an essential key to establishing loyal visitation. Lastly, they shed some light on the growth of smart speakers in homes and how they may contribute to the future of marketing.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1849</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-07-19:/posts/7907861]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE9940695606.mp3?updated=1740235671" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>3: Getting Contextual with DynAdmic</title>
      <description>Today on Tourism Media Mayhem: Josh and Sasha let you listen to someone else for a change. They talk to Tim Johnston of DynAdmic about their weird name, the importance of contextual targeting, how strong video ads can be, and how with all things combined, destination marketers can take their strongest assets to the next level.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 05 Jul 2021 12:00:00 -0000</pubDate>
      <itunes:title>Getting Contextual with DynAdmic</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/006df53c-4520-11ef-ba1d-77cb66cafc0f/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Today on Tourism Media Mayhem: Josh and Sasha let you listen to someone else for a change. They talk to Tim Johnston of DynAdmic about their weird name, the importance of contextual targeting, how strong video ads can be, and how with all things combined, destination marketers can take their strongest assets to the next level.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Today on Tourism Media Mayhem: Josh and Sasha let you listen to someone else for a change. They talk to Tim Johnston of DynAdmic about their weird name, the importance of contextual targeting, how strong video ads can be, and how with all things combined, destination marketers can take their strongest assets to the next level.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2397</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-07-02:/posts/7897906]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE1328053839.mp3?updated=1740235631" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>2: Developing the "Perfect" Destination Media Mix</title>
      <description>In this episode, Sasha and Josh discuss building a media mix based on specific goals. They’ll describe what types of goals destinations may have when it comes to marketing, how those goals can be set up, as well as what tactics may be best to implement when it comes to each goal. They discuss in-depth tactics surrounding awareness and lead gens goals, as well as touch on a few others. The great debate between digital and traditional media takes place and shots are fired.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 21 Jun 2021 12:00:00 -0000</pubDate>
      <itunes:title>Developing the "Perfect" Destination Media Mix</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/00b53672-4520-11ef-ba1d-ff770bb08f4c/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>In this episode, Sasha and Josh discuss building a media mix based on specific goals. They’ll describe what types of goals destinations may have when it comes to marketing, how those goals can be set up, as well as what tactics may be best to implement when it comes to each goal. They discuss in-depth tactics surrounding awareness and lead gens goals, as well as touch on a few others. The great debate between digital and traditional media takes place and shots are fired.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In this episode, Sasha and Josh discuss building a media mix based on specific goals. They’ll describe what types of goals destinations may have when it comes to marketing, how those goals can be set up, as well as what tactics may be best to implement when it comes to each goal. They discuss in-depth tactics surrounding awareness and lead gens goals, as well as touch on a few others. The great debate between digital and traditional media takes place and shots are fired.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1954</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-05-14:/posts/7865932]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE5856648947.mp3?updated=1740235618" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>1: Welcome to the Madness</title>
      <description>The two hosts, Sasha Jackson and Josh Scheer, introduce themselves and discuss what the Tourism Media Mayhem podcast is all about. They give a brief synopsis of what kinds of things they’ll debate on the podcast from what marketing tactics they’d recommend for destination marketers to new techniques and tips and tricks in the industry. They set the stage for the candid discussions that will ensue in coming episodes, as well as all-in-good-fun arguments about digital and traditional media.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 07 Jun 2021 12:00:00 -0000</pubDate>
      <itunes:title>Welcome to the Madness</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
      <itunes:author>Relic Agency</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/00fa109e-4520-11ef-ba1d-3736e6a9bbda/image/c720f86e0b41ee8ad8dcf70fbe3f902d.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>The two hosts, Sasha Jackson and Josh Scheer, introduce themselves and discuss what the Tourism Media Mayhem podcast is all about. They give a brief synopsis of what kinds of things they’ll debate on the podcast from what marketing tactics they’d recommend for destination marketers to new techniques and tips and tricks in the industry. They set the stage for the candid discussions that will ensue in coming episodes, as well as all-in-good-fun arguments about digital and traditional media.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The two hosts, Sasha Jackson and Josh Scheer, introduce themselves and discuss what the Tourism Media Mayhem podcast is all about. They give a brief synopsis of what kinds of things they’ll debate on the podcast from what marketing tactics they’d recommend for destination marketers to new techniques and tips and tricks in the industry. They set the stage for the candid discussions that will ensue in coming episodes, as well as all-in-good-fun arguments about digital and traditional media.</p><p>Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.</p><p>To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit <a href="https://thedmpn.com/">https://thedmpn.com/</a>. If you are interested in becoming a part of the network, please email <a href="mailto:adam@thebrandrevolt.com">adam@thebrandrevolt.com</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1113</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[tag:audioboom.com,2021-05-12:/posts/7864126]]></guid>
      <enclosure url="https://traffic.megaphone.fm/CELCE7283169129.mp3?updated=1740235573" length="0" type="audio/mpeg"/>
    </item>
  </channel>
</rss>
