The Travel Vertical Podcast

37: Industry expert Bill Geist from DMO Proz joins us to talk about the evolution of DMO career roles, plus outsourcing, movement to the private sector, and more.

Wed, 21 Sep 2022 10:00:00 -0000

Episode #37: Does anyone know a drone pilot? Industry expert Bill Geist from DMO Proz joins us to talk about the evolution of DMO career roles, as well as outsourcing, movement to the private sector, and other trends. A conversation you won't want to miss.

DMO Proz

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com.

The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Brand Revolt. Music provided by ihsandincer/Pond5.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

36: Adam & Laurie discuss Visit Myrtle Beach and Sonoma County Tourism initiaitves and pose a question about tourism ad campaigns suddenly impacted by current events, as with Visit Orlando's UK current campaign.

Wed, 14 Sep 2022 12:00:00 -0000

Sonoma County Tourism has a cool tool to calculate a travel carbon footprint. Visit Myrtle Beach films a chef's challenge on the beach for The Cooking Channel. And what happens when Visit Orlando's big UK ad campaign is affected by sudden events?

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com.

35: Rachel Brown, Executive Director, Visit Durango describes conscientious travelers and identifies important considerations currently facing Colorado's destinations: Sustainability, seasonality, overtourism, and human resources.

Wed, 24 Aug 2022 10:00:00 -0000

Episode #35: Visit Durango and other Colorado destinations are exploring sustainability, overtourism, and seasonality as well as human resources. Plus, we review plenty of new jobs and people moves.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

34: John Lambeth, President & CEO of Civitas, talks about Tourism Improvement Districts. What are they? How do they help destinations with funding? And why there's a TID revolution right now.

Wed, 10 Aug 2022 11:00:00 -0000

Tourism Improvement Districts are a funding model for DMOs that has exploded in number. Our guest is John Lambeth, President & CEO of Civitas, discussing everything you always wanted to know about TIDs.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

33: Adam & Laurie talk about the weird & wacky in an unexpected news roundup. Plus, a review of the latest jobs openings in tourism and tourism-related roles.

Wed, 27 Jul 2022 12:00:00 -0000

We love weird & wacky unexpected news from the world of travel & tourism. (And there's plenty.) Plus, great jobs at destinations and related roles in tourism, airlines, cruise lines, sports teams and more.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

32: Adam & Laurie discuss July 4th traffic, summer forecasts, tons of great job opportunities in the DMO world, plus the appointment of a new President & CEO at U.S. Travel Association.

Wed, 13 Jul 2022 12:00:00 -0000

Wow, there sure are are a lot of VP roles at DMOs. Plus, a new President & CEO at U.S. Travel Association. Find out how to publish your job openings, too. And here's a new idea: Why not host a live episode of our podcast at your next tourism conference?

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

31: Live from eTourism Summit in Orlando, with guest Robert Patterson, SVP of Marketing Technology, MMGY Global, about preliminary findings of the 4th Marketing Technology Survey for DMOs.

Wed, 29 Jun 2022 10:00:00 -0000

Episode #31: The pandemic caused destination marketing organizations to pivot to owned marketing channels like email and website. Let's see if the renewed focus is sustained and what other technology trends are emerging for DMOs through the recovery.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

30: Live from eTourism Summit in Orlando with an in-person audience, we hosted The Travel Vertical Podcast with guest Sophia Hyder Hock, Chief Diversity Officer at Destinations International.

Thu, 16 Jun 2022 12:00:00 -0000

Live from the 23rd Annual eTourism Summit— The importance of connecting as humans across identities and how we at Destinations International will create EDI frameworks through intentional conversations and proactive application.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

29: Adam and Laurie share creative content from Visit Iceland, Discover Santa Maria Valley in Calif., job openings and a couple of "good news" items.

Wed, 01 Jun 2022 11:00:00 -0000

Creative roundup—Visit Iceland has a new, weird (loveable) campaign and Discover Santa Maria Valley in Calif., as a challenger brand, targets price comparisons vs. competitors in wine country. Plus job openings and a couple of "good news" items.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

28: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn, give us a virtual tour of this California coastal destination where surf meets giant redwoods.

Wed, 18 May 2022 11:00:00 -0000

"Let's Cruz," to Santa Cruz County where a California day has everything from surf breaks to towering redwoods and a 98-year-old rollercoaster. Guests: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn.

Santa Cruz County

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

27: Kyle Edmiston, President & CEO at Visit Lake Charles in Southwest Louisiana explains why this unique destination is described as wearing a little black dress with flip flops.

Wed, 04 May 2022 11:00:00 -0000

Why Visit Lake Charles, Louisiana, is a destination that deserves to punch above its weight. President & CEO Kyle Edmiston explains why "a little black dress with flip flops" is a mixed visual description that totally works in this truly special place.

Visit Lake Charles

Kyle Edmiston on The Destination Marketing Podcast

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

26: Vice President of Marketing Tom Loftus at Richmond Region Tourism, describes The Big Pitch, an innovative all-hands-on-deck approach to marketing the destination. Plus, plenty of new job searches.

Wed, 20 Apr 2022 11:00:00 -0000

Episode #26: The Big Pitch could have been called The Big Win, says Tom Loftus, Vice President of Marketing at Richmond Region Tourism. What's it all about and how did the entire staff get involved in this marketing initiative? Plus, a robust jobs update.

Visit Richmond Virginia

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

25: Discover Puerto Rico Chief Marketing Officer Leah Chandler on innovations at the destination: its official Pantone color, collaborations with New York Fashion Week, a prime time TV shows, and Frontier Airlines.

Wed, 06 Apr 2022 11:00:00 -0000

Episode #25: How did a destination create their own color, Puerto Rico Sunshine? And how did this innovative concept grow into a campaign with many facets? Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, answers these questions and more.

Discover Puerto Rico

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

24: The State of Washington Tourism has rebranded. We catch up with Michelle Thana, Director of Marketing, to talk about the process and the result.

Wed, 23 Mar 2022 12:00:00 -0000

Episode #24: The State of Washington Tourism rebranded during the pandemic. Michelle Thana, Director of Marketing, explains the process and how the vision now will incorporate stakeholders throughout communities in 11 regions.

State of Washington Tourism

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

23: Hundreds of job opportunities and who's on the move? Visit Rapid City announces a new CEO and we talk about how networking at Connect THRIVE led to success for Julie Stow at Cedar Rapids Tourism.

Wed, 16 Mar 2022 11:00:00 -0000

Episode #23: The stream of jobs isn't slowing down and many of them are remote. We also look at the two-way street in careers between destination marketing organizations and the private sector.

Brook Kaufman on The Destination Marketing Podcast

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

22: Peer-to-peer and industry networking are recommended for those aspiring to the next step on the career ladder. We talk to Visit Carlsbad about funding and the destination's new spring campaign.

Wed, 23 Feb 2022 12:00:00 -0000

Episode #22: Kim Sidoriak takes us on her journey from CMO at Santa Monica Tourism to CEO at Visit Carlsbad with plenty of pointers for others considering similar moves.

Visit Carlsbad

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

21: "BeLONG on Long Island" is delivered to Phoenix/Scottsdale residents in a new, targeted campaign from Discover Long Island. Plus, new jobs keep popping up in The Travel Vertical.

Thu, 10 Feb 2022 12:00:00 -0000

Episode #21: We talk with Kristen Jarnagin Reynolds about how and why Discover Long Island interpreted the data to target Phoenix/Scottsdale residents for the destination.

Discover Long Island

Listen to Long Island Tea

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

20: New hires and new job searches, plus destination service RFPs from Alaska, Hawaii and Puerto Rico. Iinnovative tourism campaigns include a partnership with Pantone.

Wed, 26 Jan 2022 11:00:00 -0000

Episode #20: January means a new start, so we jump right into the job announcements and job opportunities. Plus, Discover Puerto Rico creates a sunny destination color with Pantone and more innovation.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

19: With 300 destination marketing jobs, there's a good chance of one that's just right. Plus destination inspiration roundups.

Wed, 12 Jan 2022 13:00:00 -0000

Did you know? Pittsburgh is becoming a dark skies city and why Broadway shows are asking audiences to "get out their phones." Plus 300 destination jobs.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

18: Wintry destination campaigns and where to go for the latest on American traveler sentiments for the upcoming holiday season.

Wed, 15 Dec 2021 11:00:00 -0000

Episode #18: We take a closer look at the latest American traveler sentiment, wintry tourism campaigns and some of the top job openings in destination marketing.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

17: We discuss job openings plus "Wait Wait...Tell Me," in The Travel Vertical for relevant, compelling, and unexpected news snippets.

Wed, 01 Dec 2021 11:00:00 -0000

Episode #17: Thanksgiving air traffic hit post-pandemic highs, while Omicron adds a layer of uncertainty to global movement. Jobs keep coming in and The Travel Vertical shares tidbits of compelling news snippets.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

16: O Canada, we've missed you. Jim Byers, a Toronto-based travel writer, talks about the return of Canadian travel to the USA as borders finally reopen.

Wed, 17 Nov 2021 11:00:00 -0000

Episode #16: Jim Byers, a Toronto-based travel writer, discusses the importance of newly re-opened borders between Canada and the U.S. as well as the strong appeal many US destinations have for Canadians.

Jim Byers Travel

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

15: Who wants to be a CEO? Robust tourism job listings mixed in with a few quirky facts from recent coverage in The Travel Vertical.

Wed, 03 Nov 2021 10:00:00 -0000

Episode #15: From the California coastline to coastal Mississippi and into Indiana, there are CEO opportunities at destination marketing organizations as well as lots of executive marketing roles in city and state DMOs.

Visit Oregon - Still Only Slightly Exaggerated

Halloween in New Orleans

Running out of Blue?

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

14: DMO job listings are about to go quickly, says Ed Harris, President & CEO, Discover Lancaster. A top five tourism thought leader, he shares marketing tips.

Wed, 20 Oct 2021 10:00:00 -0000

Episode #14: Ed Harris, President & CEO of Discover Lancaster, believes we're on the cusp of a tourism surge, so DMO jobs will be grabbed quickly. Also, we hear about clever marketing tactics from Ed, from LinkedIn content to Carvertise vehicles wrapped in advertising.

Lancaster County

Carvertise

Ed Harris

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

13: In conversation with Longwoods International. Are Americans ready to travel? How and where will they go? What are their service expectations? What are they saying and thinking?

Wed, 06 Oct 2021 10:00:00 -0000

Episode #13: We're on Wave 46 of a biweekly American Traveler Sentiment Survey that began at the dawn of the pandemic. Amir Eylon, President & CEO of Longwoods International shares the latest findings.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

12: A juicy roundup of the latest DMO jobs openings plus people and places in the news, including a billionaire's vision for Telosa, city of the future.

Wed, 22 Sep 2021 10:00:00 -0000

Episode #12: Have you heard about Telosa, city of the future? We've got a roundup of destination news, including a new name for Squaw Valley. Hear about DMO marketers on the move and new job listings, too.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

11: Talking about nearly 200 great job listings, Labor Day forecasts, and one-in-10 Americans uprooting and moving out-of-state.

Wed, 08 Sep 2021 10:00:00 -0000

Episode #11: Adam picks his favorite topics from The Travel Vertical to discuss: Dozens of great jobs across the US, Labor Day forecasts, a slowdown in TSA throughput, and the surprising fact that one-in-10 Americans moved in 2020.

Read The Travel Vertical Newsletter here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

10: What does a destination sound like? Sonoma County Tourism created an answer through the project, Sonoma Sound.

Wed, 25 Aug 2021 10:00:00 -0000

Episode #10: Todd O'Leary, VP Marketing, shares the back story, tips, and how-tos on Sonoma County Tourism's unique creative project, Sonoma Sound. What might your destination sound like?

Check out the Sonoma Sound here!

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

9: Countdown to eTourism Summit. Becca Smith outlines in-person plans for Las Vegas, Sept. 20-22, 2021.

Wed, 11 Aug 2021 10:00:00 -0000

Episode #9. Becca Smith tells us what's coming up at the 22nd Annual eTourism Summit, a live event in Las Vegas on Sept. 20-22, 2021. This year, eTourism Summit will co-locate with IPW, plus Connect THRIVE and Connect TOUR events.

Check out the eTourism Summit

Subscribe to the Travel Vertical Newsletter

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

8: Tour Cayuga County in NY's Finger Lakes: Executive Director Karen Kuhl discusses the destination's special attributes as the home of Harriet Tubman.

Wed, 28 Jul 2021 10:00:00 -0000

Episode #8: A conversation with Karen Kuhl, Executive Director of Tour Cayuga County in the beautiful Finger Lakes region of upstate New York. She shares a unique story as the longtime home of Harriet Tubman, activist and abolitionist, whose 200th birthday is March 2022. Karen describes how the community is working together to highlight this attribute and tips for other destinations.

Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

7: Spectator sports, Broadway shows and international celebrations, 2021 is getting us back to normal.

Wed, 14 Jul 2021 10:00:00 -0000

Episode #7: A look ahead at some events for your calendar as 2021 shapes up as way more normal than 2020. American spectator sports, Broadway theater, the Olympics, and a Platinum Jubilee for Queen Elizabeth II are in the works. Plus, eTourism Summit with the winners of the eTSY Awards and Emerging Tourism Stars.

Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

6: Visit Salt Lake CEO Kaitlin Eskelson discusses the destination's first rebrand in 40 years.

Wed, 30 Jun 2021 11:00:00 -0000

Episode #6. The pandemic prompted new thinking, new looks, and new branding by a good number of destinations. We run through the list of big cities and small ones, then take a closer look at Salt Lake, as they complete their first brand refresh in 40 years.

Visit Salt Lake: https://www.visitsaltlake.com/

Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

5: Re-opening initiatives, like Visit California, to steal or borrow, plus Let's Play Jeopardy.

Wed, 16 Jun 2021 10:00:00 -0000

Episode #5. California re-opens with a digital splash and prize trips for deserving folks who missed out during the pandemic. National Parks are full again as Americans are traveling at near-2019 levels. Plus, Let's Play Jeopardy!

Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

4: Jobs, NFTs, hotel taxes, and a chat with Kara Franker, the new CEO at Visit Estes Park, Colorado.

Wed, 02 Jun 2021 11:00:00 -0000

In Episode #4, Kara Franker, CEO at Visit Estes Park, tells us that she found out about her new job by reading The Travel Vertical. Before Kara joins us, Adam and Laurie discuss the digital and travel news: NFTs, NYC hotel taxes, and the DMO job market.

Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

3: CEO of Meet Minneapolis Discusses the Unique Challenges in the Aftermath of George Floyd's Murder and Trial

Wed, 19 May 2021 10:00:00 -0000

Episode #3. Our guest is Melvin Tennant, CEO of Meet Minneapolis, discussing destination management in the face of multi-layered crises, and why constant communication with staff, stakeholders, and residents is critical when tourism is on hold. We also put out a call for more examples of DMO awesomeness for the 4th Annual eTSY Awards.

Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

2: How Destinations Are Handling the Imminent Invasion of the Cicadas & More

Wed, 05 May 2021 12:00:00 -0000

In Episode #2, The Travel Vertical Podcast co-hosts Adam Stoker and Laurie Jo Miller Farr discuss how two East Coast DMOs are handling the impending invasion of cicadas in different ways. Also covered: New York City's $30 million investment in "NYC Reawakens," places that offer a cash incentive to remote workers to relocate, Discover Puerto Rico's workcation contest, and jobs. There's also a discussion of "what DMOs want, marketing technology-wise."

Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

1: Day One: A New Podcast is Born (and Why)

Wed, 21 Apr 2021 12:00:00 -0000

In Episode #1 of The Travel Vertical Podcast, co-hosts Adam Stoker and Laurie Farr talk about the week that was, the week that's coming and what will be covered in upcoming episodes. Today, there's swimming with alligators in Winona, Minnesota and how Visit California spelled out the state's name into a mini-campaign.

Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

Welcome to The Travel Vertical Podcast!

Mon, 05 Apr 2021 17:45:00 -0000

Join the Travel Vertical Podcast for bi-weekly episodes of the latest news in the tourism industry. Curated specifically for tourism marketers and agencies. Co-hosts Laurie Jo Miller Farr from The Travel Vertical and Adam Stoker from Relic and the Destination Marketing Podcast share creative ideas happening in the industry, new job postings, research roundups, and more. Subscribe today on your favorite podcast platform.

Music provided by ihsandincer/Pond5.