Branding BFF® http://brandingbff.libsyn.com/podcast en Copyright 2020 Lisa Speer | Speerhead Solutions Branding BFF® is a podcast for service businesses, creative professionals, consultants and coaches. Join Lisa Speer in candid conversations with entrepreneurs and brand creators to gain useful insights and inspiration you can apply to your brand and your business. https://megaphone.imgix.net/podcasts/799d5858-f8cd-11ed-a486-8749bbe5830a/image/Branding_BFF-podcast-speerhead.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Branding BFF® http://brandingbff.libsyn.com/podcast no episodic Lisa Speer Branding BFF® is a podcast for service businesses, creative professionals, consultants and coaches. Join Lisa Speer in candid conversations with entrepreneurs and brand creators to gain useful insights and inspiration you can apply to your brand and your business. Lisa Speer lisa@speerheadsolutions.com EP28: Solopreneur Not Solo http://brandingbff.libsyn.com/ep28-solopreneur-not-solo Being a solopreneur can feel like you’re riding a rollercoaster. There are emotional highs and lows, peak income months and slower ones. Your business life impacts your personal life, and vice versa. Along the may want feedback on your pricing, your business goals, expanding your services or target market, navigating client relationships, or insight on your branding, website and marketing. Sometimes you need big picture and vision support, while at other times you need super detailed and specific feedback.  You can get caught in a decision making loop. And while you’d love to be able to bounce your ideas and problems you’re facing with people outside of your friends and family, you’re worried about people will think. It can be very lonely and isolating being a solopreneur. I know because I’ve been there and done that. As a brand new solopreneur in 2004, I started out clientless and clueless. I made countless mistakes. I definitely felt incredibly isolated and alone. My ego prevented me from discussing what was really happening behind the scenes in my business. Ever heard of “fake it until you make it”? Turns out it’s surprisingly ineffectual. I spent time and energy trying to make it look like I had it all together, while quietly behind the scenes I really needed feedback and guidance. Today my experience is totally different. No, I didn’t hire a team, find a business partner or go back to working in an agency. I started letting people in. Each of these has been super helpful. I worked with a coach I hired an operations team to look inside my business for what’s working and what can be improved I have a contractor I bring in to help me with business naming and taglines I’m a member of two business mastermind groups Joining those masterminds has proven to be one of the most impactful and positive choices I’ve made as a solopreneur. I get the ongoing feedback and ideas I need to feel connected and supported. I also have peers I can have confidential conversations with when I need it. No matter the situation, together is better. Learn from my mistakes and let people in. Here are 3 tips: Be willing to be vulnerable – it’s actually a sign of courage and strength Identify what would be the most supportive – is it a one-off item you need help with or is it ongoing feedback and input? Choose who to let in You could create a feedback exchange with a trusted peer. You could identify one item you want to tackle and hire a subject matter expert to help you solve it You could hire an entrepreneur coach for 1:1 for a specified length of time to work on several items Or you can join a group of like minded solopreneurs to gain ongoing support and feedback as you ride the rollercoaster together If you’re not sure where to find a group like that, I’ve created The Solopreneur Mastermind. It’s perfect if you’re craving a place for connection and confidential conversations about your business. It will be limited to 5 people so everyone has ample time and attention over a 6 month period. Get the scoop at https://speerheadsolutions.com/mastermind/ No matter what you choose, I hope you’re letting people in so you can grow and flourish. And remember, solopreneur doesn’t mean going it solo. Together is better. Tue, 26 Apr 2022 20:49:45 -0000 Solopreneur Not Solo full 28 Lisa Speer Being a solopreneur can feel like you’re riding a rollercoaster. There are emotional highs and lows, peak income months and slower ones. Your business life impacts your personal life, and vice versa. Along the may want feedback on your pricing, your... Being a solopreneur can feel like you’re riding a rollercoaster. There are emotional highs and lows, peak income months and slower ones. Your business life impacts your personal life, and vice versa. Along the may want feedback on your pricing, your business goals, expanding your services or target market, navigating client relationships, or insight on your branding, website and marketing. Sometimes you need big picture and vision support, while at other times you need super detailed and specific feedback.  You can get caught in a decision making loop. And while you’d love to be able to bounce your ideas and problems you’re facing with people outside of your friends and family, you’re worried about people will think. It can be very lonely and isolating being a solopreneur. I know because I’ve been there and done that. As a brand new solopreneur in 2004, I started out clientless and clueless. I made countless mistakes. I definitely felt incredibly isolated and alone. My ego prevented me from discussing what was really happening behind the scenes in my business. Ever heard of “fake it until you make it”? Turns out it’s surprisingly ineffectual. I spent time and energy trying to make it look like I had it all together, while quietly behind the scenes I really needed feedback and guidance. Today my experience is totally different. No, I didn’t hire a team, find a business partner or go back to working in an agency. I started letting people in. Each of these has been super helpful. I worked with a coach I hired an operations team to look inside my business for what’s working and what can be improved I have a contractor I bring in to help me with business naming and taglines I’m a member of two business mastermind groups Joining those masterminds has proven to be one of the most impactful and positive choices I’ve made as a solopreneur. I get the ongoing feedback and ideas I need to feel connected and supported. I also have peers I can have confidential conversations with when I need it. No matter the situation, together is better. Learn from my mistakes and let people in. Here are 3 tips: Be willing to be vulnerable – it’s actually a sign of courage and strength Identify what would be the most supportive – is it a one-off item you need help with or is it ongoing feedback and input? Choose who to let in You could create a feedback exchange with a trusted peer. You could identify one item you want to tackle and hire a subject matter expert to help you solve it You could hire an entrepreneur coach for 1:1 for a specified length of time to work on several items Or you can join a group of like minded solopreneurs to gain ongoing support and feedback as you ride the rollercoaster together If you’re not sure where to find a group like that, I’ve created The Solopreneur Mastermind. It’s perfect if you’re craving a place for connection and confidential conversations about your business. It will be limited to 5 people so everyone has ample time and attention over a 6 month period. Get the scoop at https://speerheadsolutions.com/mastermind/ No matter what you choose, I hope you’re letting people in so you can grow and flourish. And remember, solopreneur doesn’t mean going it solo. Together is better. Being a solopreneur can feel like you’re riding a rollercoaster. There are emotional highs and lows, peak income months and slower ones. Your business life impacts your personal life, and vice versa.

Along the may want feedback on your pricing, your business goals, expanding your services or target market, navigating client relationships, or insight on your branding, website and marketing.

Sometimes you need big picture and vision support, while at other times you need super detailed and specific feedback. 

You can get caught in a decision making loop. And while you’d love to be able to bounce your ideas and problems you’re facing with people outside of your friends and family, you’re worried about people will think.

It can be very lonely and isolating being a solopreneur. I know because I’ve been there and done that.

As a brand new solopreneur in 2004, I started out clientless and clueless. I made countless mistakes. I definitely felt incredibly isolated and alone.

My ego prevented me from discussing what was really happening behind the scenes in my business. Ever heard of “fake it until you make it”? Turns out it’s surprisingly ineffectual.

I spent time and energy trying to make it look like I had it all together, while quietly behind the scenes I really needed feedback and guidance.

Today my experience is totally different.

No, I didn’t hire a team, find a business partner or go back to working in an agency. I started letting people in. Each of these has been super helpful.

  • I worked with a coach
  • I hired an operations team to look inside my business for what’s working and what can be improved
  • I have a contractor I bring in to help me with business naming and taglines
  • I’m a member of two business mastermind groups

Joining those masterminds has proven to be one of the most impactful and positive choices I’ve made as a solopreneur. I get the ongoing feedback and ideas I need to feel connected and supported. I also have peers I can have confidential conversations with when I need it.

No matter the situation, together is better.

Learn from my mistakes and let people in. Here are 3 tips:

  1. Be willing to be vulnerable – it’s actually a sign of courage and strength
  2. Identify what would be the most supportive – is it a one-off item you need help with or is it ongoing feedback and input?
  3. Choose who to let in
  • You could create a feedback exchange with a trusted peer.
  • You could identify one item you want to tackle and hire a subject matter expert to help you solve it
  • You could hire an entrepreneur coach for 1:1 for a specified length of time to work on several items
  • Or you can join a group of like minded solopreneurs to gain ongoing support and feedback as you ride the rollercoaster together

If you’re not sure where to find a group like that, I’ve created The Solopreneur Mastermind. It’s perfect if you’re craving a place for connection and confidential conversations about your business. It will be limited to 5 people so everyone has ample time and attention over a 6 month period. Get the scoop at https://speerheadsolutions.com/mastermind/

No matter what you choose, I hope you’re letting people in so you can grow and flourish.

And remember, solopreneur doesn’t mean going it solo. Together is better.

]]> 306 no EP27: How Healthy Is Your Brand?, Lisa Speer http://brandingbff.libsyn.com/ep27-how-healthy-is-your-brand We don’t often think of brands as healthy or sick. However, it’s a helpful way to look at it. In this podcast episode we discuss: What it means for a brand to be sick Three key areas of your brand What it means to be a healthy brand How to diagnose and fix your brand I also provide examples throughout.  If you get stuck working through any of this, I offer brand strategy services to help. You can also sign-up for my email newsletter to receive ongoing branding tips and support in email form.  https://speerheadsolutions.com/ Get connected on Instagram https://www.instagram.com/speerheadsolutions/ Speerhead Solutions takes the mystery out of branding and brings insight to entrepreneurship. We offer branding and coaching services for the challenges and opportunities your small business faces. Tue, 14 Dec 2021 21:25:33 -0000 How Healthy Is Your Brand? full 27 Lisa Speer We don’t often think of brands as healthy or sick. However, it’s a helpful way to look at it. In this podcast episode we discuss: What it means for a brand to be sick Three key areas of your brand What it means to be a healthy brand How to... We don’t often think of brands as healthy or sick. However, it’s a helpful way to look at it. In this podcast episode we discuss: What it means for a brand to be sick Three key areas of your brand What it means to be a healthy brand How to diagnose and fix your brand I also provide examples throughout.  If you get stuck working through any of this, I offer brand strategy services to help. You can also sign-up for my email newsletter to receive ongoing branding tips and support in email form.  https://speerheadsolutions.com/ Get connected on Instagram https://www.instagram.com/speerheadsolutions/ Speerhead Solutions takes the mystery out of branding and brings insight to entrepreneurship. We offer branding and coaching services for the challenges and opportunities your small business faces. We don’t often think of brands as healthy or sick. However, it’s a helpful way to look at it.

In this podcast episode we discuss:

  • What it means for a brand to be sick
  • Three key areas of your brand
  • What it means to be a healthy brand
  • How to diagnose and fix your brand

I also provide examples throughout. 

If you get stuck working through any of this, I offer brand strategy services to help. You can also sign-up for my email newsletter to receive ongoing branding tips and support in email form.  https://speerheadsolutions.com/

Get connected on Instagram https://www.instagram.com/speerheadsolutions/

Speerhead Solutions takes the mystery out of branding and brings insight to entrepreneurship. We offer branding and coaching services for the challenges and opportunities your small business faces.

]]> 471 no EP26: Linking Brand Strategy to Business Operations, Natasha Davis http://brandingbff.libsyn.com/ep26-linking-brand-strategy-to-business-operations-natasha-davis Branding ties to the big picture of how a business operates and its profitability, so I brought in Natasha Davis of Impact Branding to talk about “Linking Brand Strategy to Business Operations.”   A few highlights we talk about are: How are strategic planning and branding are codependent on one another 5 simple principles to strategic planning The difference between revenue and profit The most effective approach for measuring daily operations and why it's critical The importance of your brand promise You can learn more about Natasha Davis and her business at https://impactbrandingconsulting.org/ and https://www.linkedin.com/in/natashadavisvisionary/. You can follow Impact Branding at https://www.facebook.com/impactbrandingconsulting/, https://www.instagram.com/impactbrandingconsulting/ and https://twitter.com/IMPCTBranding. Learn tips from Natasha on YouTube https://www.youtube.com/channel/UCP4PZfF4Vn7QgSX6mQXUPhw. This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! Wed, 05 Aug 2020 16:56:46 -0000 Linking Brand Strategy to Business Operations, Natasha Davis full Lisa Speer Branding ties to the big picture of how a business operates and its profitability, so I brought in Natasha Davis of Impact Branding to talk about “Linking Brand Strategy to Business Operations.”   A few highlights we talk about are: How are... Branding ties to the big picture of how a business operates and its profitability, so I brought in Natasha Davis of Impact Branding to talk about “Linking Brand Strategy to Business Operations.”   A few highlights we talk about are: How are strategic planning and branding are codependent on one another 5 simple principles to strategic planning The difference between revenue and profit The most effective approach for measuring daily operations and why it's critical The importance of your brand promise You can learn more about Natasha Davis and her business at https://impactbrandingconsulting.org/ and https://www.linkedin.com/in/natashadavisvisionary/. You can follow Impact Branding at https://www.facebook.com/impactbrandingconsulting/, https://www.instagram.com/impactbrandingconsulting/ and https://twitter.com/IMPCTBranding. Learn tips from Natasha on YouTube https://www.youtube.com/channel/UCP4PZfF4Vn7QgSX6mQXUPhw. This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! Branding ties to the big picture of how a business operates and its profitability, so I brought in Natasha Davis of Impact Branding to talk about “Linking Brand Strategy to Business Operations.”  

A few highlights we talk about are:

  • How are strategic planning and branding are codependent on one another
  • 5 simple principles to strategic planning
  • The difference between revenue and profit
  • The most effective approach for measuring daily operations and why it's critical
  • The importance of your brand promise

You can learn more about Natasha Davis and her business at https://impactbrandingconsulting.org/ and https://www.linkedin.com/in/natashadavisvisionary/.

You can follow Impact Branding at https://www.facebook.com/impactbrandingconsulting/, https://www.instagram.com/impactbrandingconsulting/ and https://twitter.com/IMPCTBranding.

Learn tips from Natasha on YouTube https://www.youtube.com/channel/UCP4PZfF4Vn7QgSX6mQXUPhw.

This podcast is brought to you by Speerhead Solutions, a strategic branding business.

https://speerheadsolutions.com/

Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

]]> 2602 no EP25: Expanding Your Brand Through Email Communication, Kia Dolby http://brandingbff.libsyn.com/ep25_expanding-your-brand-through-email-communication_kia-dolby Your brand is closely tied to your marketing so I brought in Kia Dolby of Kia Dolby Creative to talk about “Expanding Your Brand Through Email Marketing.”   A few highlights we talk about are: How your brand foundation is important in your email marketing – this gets woven throughout our conversation The necessity of a clear goal and the “why” behind your emails Some important differences between service business and product business emails Ratio of value driven emails versus selling emails The importance of authenticity and brand values in your email communication You can learn more about Kia at http://kiadolby.com and follow her at https://www.instagram.com/kiadolby/ and https://www.facebook.com/kiadolbycreative. This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! Wed, 15 Jul 2020 22:16:22 -0000 Expanding Your Brand Through Email Communication_Kia Dolby full Lisa Speer Your brand is closely tied to your marketing so I brought in Kia Dolby of Kia Dolby Creative to talk about “Expanding Your Brand Through Email Marketing.”   A few highlights we talk about are: How your brand foundation is important in your... Your brand is closely tied to your marketing so I brought in Kia Dolby of Kia Dolby Creative to talk about “Expanding Your Brand Through Email Marketing.”   A few highlights we talk about are: How your brand foundation is important in your email marketing – this gets woven throughout our conversation The necessity of a clear goal and the “why” behind your emails Some important differences between service business and product business emails Ratio of value driven emails versus selling emails The importance of authenticity and brand values in your email communication You can learn more about Kia at http://kiadolby.com and follow her at https://www.instagram.com/kiadolby/ and https://www.facebook.com/kiadolbycreative. This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! Your brand is closely tied to your marketing so I brought in Kia Dolby of Kia Dolby Creative to talk about “Expanding Your Brand Through Email Marketing.”  

A few highlights we talk about are:

  • How your brand foundation is important in your email marketing – this gets woven throughout our conversation
  • The necessity of a clear goal and the “why” behind your emails
  • Some important differences between service business and product business emails
  • Ratio of value driven emails versus selling emails
  • The importance of authenticity and brand values in your email communication

You can learn more about Kia at http://kiadolby.com and follow her at https://www.instagram.com/kiadolby/ and https://www.facebook.com/kiadolbycreative.

This podcast is brought to you by Speerhead Solutions, a strategic branding business.

https://speerheadsolutions.com/

Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

]]> 1852 no EP24: Brand Communication During a Crisis, Nicole Peternel http://brandingbff.libsyn.com/ep24-brand-communication-during-a-crisis-nicole-peternel With everything going on globally, I decided to dedicate a podcast episode to “Brand Communication During a Crisis”. I had some initial thoughts and decided to bring in PR and crisis communications expert, Nicole Peternel of Rein Communications, to have a candid conversation about ways to connect and communicate with our clients and prospective clients. A few highlights we talk about are: How our business values can help guide our communication during this time The importance of a “help first” mindset 4 things people are looking for in communication right now How the actions in your business during a crisis can impact your reputation and brand Nicole Peternel is currently offering free crisis communication phone calls right now. You can reach her at www.reincommunications.com Recent article about crisis communication by Nicole: https://www.linkedin.com/pulse/covid-19-when-health-crisis-becomes-communications-nicole-peternel/ You can follow Nicole at https://www.facebook.com/reincommunications/ and https://www.instagram.com/reincommunications/. This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! Thu, 19 Mar 2020 17:01:42 -0000 Brand Communication During a Crisis, Nicole Peternel full Lisa Speer With everything going on globally, I decided to dedicate a podcast episode to “Brand Communication During a Crisis”. I had some initial thoughts and decided to bring in PR and crisis communications expert, Nicole Peternel of Rein Communications,... With everything going on globally, I decided to dedicate a podcast episode to “Brand Communication During a Crisis”. I had some initial thoughts and decided to bring in PR and crisis communications expert, Nicole Peternel of Rein Communications, to have a candid conversation about ways to connect and communicate with our clients and prospective clients. A few highlights we talk about are: How our business values can help guide our communication during this time The importance of a “help first” mindset 4 things people are looking for in communication right now How the actions in your business during a crisis can impact your reputation and brand Nicole Peternel is currently offering free crisis communication phone calls right now. You can reach her at www.reincommunications.com Recent article about crisis communication by Nicole: https://www.linkedin.com/pulse/covid-19-when-health-crisis-becomes-communications-nicole-peternel/ You can follow Nicole at https://www.facebook.com/reincommunications/ and https://www.instagram.com/reincommunications/. This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! With everything going on globally, I decided to dedicate a podcast episode to “Brand Communication During a Crisis”. I had some initial thoughts and decided to bring in PR and crisis communications expert, Nicole Peternel of Rein Communications, to have a candid conversation about ways to connect and communicate with our clients and prospective clients.

A few highlights we talk about are:

  • How our business values can help guide our communication during this time
  • The importance of a “help first” mindset
  • 4 things people are looking for in communication right now
  • How the actions in your business during a crisis can impact your reputation and brand

Nicole Peternel is currently offering free crisis communication phone calls right now. You can reach her at www.reincommunications.com

Recent article about crisis communication by Nicole: https://www.linkedin.com/pulse/covid-19-when-health-crisis-becomes-communications-nicole-peternel/

You can follow Nicole at https://www.facebook.com/reincommunications/ and https://www.instagram.com/reincommunications/.

This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/

Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

]]> 1589 no EP23: Branding Quickie, Time for a Brand Check-Up http://brandingbff.libsyn.com/ep23-branding-quickie-time-for-a-brand-check-up In this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding. Our branding quickie today is: Time for a Brand Check-Up In this episode we talk about: The health of your brand What a brand checkup is Key things to consider when you’re scheduling time for your brand check-up If you want some help, Speerhead Solutions created a new service called Brand Check-Up. speerheadsolutions.com/strategy Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! Tue, 17 Mar 2020 05:00:00 -0000 Branding Quickie, Time for a Brand Check-Up full Lisa Speer In this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding. Our branding quickie today is: Time for a Brand Check-Up In this episode we talk about: The health of your brand What... In this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding. Our branding quickie today is: Time for a Brand Check-Up In this episode we talk about: The health of your brand What a brand checkup is Key things to consider when you’re scheduling time for your brand check-up If you want some help, Speerhead Solutions created a new service called Brand Check-Up. speerheadsolutions.com/strategy Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! In this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding.

Our branding quickie today is: Time for a Brand Check-Up

In this episode we talk about:

  • The health of your brand
  • What a brand checkup is
  • Key things to consider when you’re scheduling time for your brand check-up

If you want some help, Speerhead Solutions created a new service called Brand Check-Up. speerheadsolutions.com/strategy

Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

]]> 231 no EP 22: Legally Protecting Your Brand, Karen Boardman http://brandingbff.libsyn.com/ep-22-legally-protecting-your-brand-karen-boardman In this episode we talk with attorney Karen Boardman about “Legally Protecting Your Brand”. A few highlights we talk about are: What intellectual property is Understanding what trademarks, copyrights, patents and trade secrets are – with examples Which items have built in protections and when you should take legal steps for additional protection Which type of business names are easiest to get a trademark registration all the way to the hardest types Benefits of legally protecting your brand Disclaimer from Karen Boardman:  All of my statements here are for informational purposes only and they do not constitute legal advice, nor does this podcast create any attorney/client privilege between myself and anyone listening to it. Karen Boardman works as an attorney at Sellers, Ayers, Dortch, Lyons http://sellersayers.com/ and you can also find her on LinkedIn https://www.linkedin.com/in/karensboardman/ This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Is your brand working as hard as you are to get clients? Are your prospects and clients having an immersive experience with your brand? If you’re not sure, you’ll want to download the 4 Critical Elements of Brand Attraction at https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! Tue, 03 Mar 2020 20:45:00 -0000 Legally Protecting Your Brand, Karen Boardman full Lisa Speer In this episode we talk with attorney Karen Boardman about “Legally Protecting Your Brand”. A few highlights we talk about are: What intellectual property is Understanding what trademarks, copyrights, patents and trade secrets are – with... In this episode we talk with attorney Karen Boardman about “Legally Protecting Your Brand”. A few highlights we talk about are: What intellectual property is Understanding what trademarks, copyrights, patents and trade secrets are – with examples Which items have built in protections and when you should take legal steps for additional protection Which type of business names are easiest to get a trademark registration all the way to the hardest types Benefits of legally protecting your brand Disclaimer from Karen Boardman:  All of my statements here are for informational purposes only and they do not constitute legal advice, nor does this podcast create any attorney/client privilege between myself and anyone listening to it. Karen Boardman works as an attorney at Sellers, Ayers, Dortch, Lyons http://sellersayers.com/ and you can also find her on LinkedIn https://www.linkedin.com/in/karensboardman/ This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Is your brand working as hard as you are to get clients? Are your prospects and clients having an immersive experience with your brand? If you’re not sure, you’ll want to download the 4 Critical Elements of Brand Attraction at https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! In this episode we talk with attorney Karen Boardman about “Legally Protecting Your Brand”.

A few highlights we talk about are:

  • What intellectual property is
  • Understanding what trademarks, copyrights, patents and trade secrets are – with examples
  • Which items have built in protections and when you should take legal steps for additional protection
  • Which type of business names are easiest to get a trademark registration all the way to the hardest types
  • Benefits of legally protecting your brand

Disclaimer from Karen Boardman:  All of my statements here are for informational purposes only and they do not constitute legal advice, nor does this podcast create any attorney/client privilege between myself and anyone listening to it.

Karen Boardman works as an attorney at Sellers, Ayers, Dortch, Lyons http://sellersayers.com/ and you can also find her on LinkedIn https://www.linkedin.com/in/karensboardman/

This podcast is brought to you by Speerhead Solutions, a strategic branding business.

https://speerheadsolutions.com/

Is your brand working as hard as you are to get clients? Are your prospects and clients having an immersive experience with your brand? If you’re not sure, you’ll want to download the 4 Critical Elements of Brand Attraction at https://speerheadsolutions.com/

Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

]]> 2562 no EP21: Branding Quickie, Words Matter http://brandingbff.libsyn.com/ep21-branding-quickie-words-matter Today's Branding Quickie is all about how words matter in branding. We'll cover three key examples, plus communication through the key stages of client engagement. This podcast is brought to you by Speerhead Solutions, a strategic branding business. Are you working too hard to get clients? Ready to have your brand start doing some work for you? Get your free guide now. Download 4 Key Ingredients of Brand Attraction  at https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! Tue, 18 Feb 2020 06:00:00 -0000 Branding Quickie, Words Matter full Lisa Speer Today's Branding Quickie is all about how words matter in branding. We'll cover three key examples, plus communication through the key stages of client engagement. This podcast is brought to you by Speerhead Solutions, a strategic branding business.... Today's Branding Quickie is all about how words matter in branding. We'll cover three key examples, plus communication through the key stages of client engagement. This podcast is brought to you by Speerhead Solutions, a strategic branding business. Are you working too hard to get clients? Ready to have your brand start doing some work for you? Get your free guide now. Download 4 Key Ingredients of Brand Attraction  at https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! Today's Branding Quickie is all about how words matter in branding. We'll cover three key examples, plus communication through the key stages of client engagement.

This podcast is brought to you by Speerhead Solutions, a strategic branding business.

Are you working too hard to get clients? Ready to have your brand start doing some work for you? Get your free guide now. Download 4 Key Ingredients of Brand Attraction  at https://speerheadsolutions.com/

Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

]]> 453 yes EP 20: Experience of Branding for First Time Business Owner, Brittany Canaski http://brandingbff.libsyn.com/ep-20-experience-of-branding-for-first-time-business-owner-brittany-canaski In this episode we talk with Brittany Canaski of Hello Velocity. She helps ambitious people get unstuck through coaching and consulting. Our topic is “Experience of Branding for First Time Business Owner”. A few highlights we talk about are: The thoughts and feelings she had as a first time busines owner going through the branding process The thinking and approach we used to name her business The battle between her mind and her gut The points where fear came into play and how she dealt with it You can follow Hello Velocity and connect at https://www.instagram.com/HelloVelocityCo/ and https://www.facebook.com/HelloVelocityCo This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Is your brand working as hard as you are to get clients? Are your prospects and clients having an immersive experience with your brand? If you’re not sure, you’ll want to download the 4 Critical Elements of Brand Attraction at SpeerheadSolutions.com Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! Tue, 04 Feb 2020 06:00:00 -0000 Experience of Branding for First Time Business Owner, Brittany Canaski full Lisa Speer In this episode we talk with Brittany Canaski of Hello Velocity. She helps ambitious people get unstuck through coaching and consulting. Our topic is “Experience of Branding for First Time Business Owner”. A few highlights we talk about are: The... In this episode we talk with Brittany Canaski of Hello Velocity. She helps ambitious people get unstuck through coaching and consulting. Our topic is “Experience of Branding for First Time Business Owner”. A few highlights we talk about are: The thoughts and feelings she had as a first time busines owner going through the branding process The thinking and approach we used to name her business The battle between her mind and her gut The points where fear came into play and how she dealt with it You can follow Hello Velocity and connect at https://www.instagram.com/HelloVelocityCo/ and https://www.facebook.com/HelloVelocityCo This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Is your brand working as hard as you are to get clients? Are your prospects and clients having an immersive experience with your brand? If you’re not sure, you’ll want to download the 4 Critical Elements of Brand Attraction at SpeerheadSolutions.com Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us! In this episode we talk with Brittany Canaski of Hello Velocity. She helps ambitious people get unstuck through coaching and consulting. Our topic is “Experience of Branding for First Time Business Owner”.

A few highlights we talk about are:

  • The thoughts and feelings she had as a first time busines owner going through the branding process
  • The thinking and approach we used to name her business
  • The battle between her mind and her gut
  • The points where fear came into play and how she dealt with it

You can follow Hello Velocity and connect at https://www.instagram.com/HelloVelocityCo/ and https://www.facebook.com/HelloVelocityCo

This podcast is brought to you by Speerhead Solutions, a strategic branding business.

https://speerheadsolutions.com/

Is your brand working as hard as you are to get clients? Are your prospects and clients having an immersive experience with your brand? If you’re not sure, you’ll want to download the 4 Critical Elements of Brand Attraction at SpeerheadSolutions.com

Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

]]> 1814 yes EP19: Raising Your Brand Visibility, Latesha Byrd http://brandingbff.libsyn.com/ep19-raising-your-brand-visibility-latesha-byrd In this episode we talk with Latesha Byrd of Byrd Career Consulting & her personal brand Latesha Byrd. Our topic is “Raising Your Brand Visibility”.   A few highlights we talk about are: The many ways Lastesha creates brand visibility How these opportunities have happened and which ones have been most effective The breakdown of time spent on the visibility work vs client work How she does it all Ways Latesha manages her time and energy Whether she considers herself an introvert or extrovert You can learn more about Latesha Byrd and her work at http://byrdcareerconsulting.com/ and https://www.lateshabyrd.com/ You can connect with her on social for Byrd Career Consulting at https://twitter.com/byrdconsults, https://www.instagram.com/byrdconsults_/ and for Latesha Byrd at https://twitter.com/Latesha_Byrd, https://www.instagram.com/latesha_byrd/ If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speerheadsolutions.com/ We welcome your rating and review on iTunes – so more people can find us! This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Tue, 21 Jan 2020 13:51:59 -0000 Raising Your Brand Visibility, Latesha Byrd full Lisa Speer In this episode we talk with Latesha Byrd of Byrd Career Consulting & her personal brand Latesha Byrd. Our topic is “Raising Your Brand Visibility”.   A few highlights we talk about are: The many ways Lastesha creates brand visibility... In this episode we talk with Latesha Byrd of Byrd Career Consulting & her personal brand Latesha Byrd. Our topic is “Raising Your Brand Visibility”.   A few highlights we talk about are: The many ways Lastesha creates brand visibility How these opportunities have happened and which ones have been most effective The breakdown of time spent on the visibility work vs client work How she does it all Ways Latesha manages her time and energy Whether she considers herself an introvert or extrovert You can learn more about Latesha Byrd and her work at http://byrdcareerconsulting.com/ and https://www.lateshabyrd.com/ You can connect with her on social for Byrd Career Consulting at https://twitter.com/byrdconsults, https://www.instagram.com/byrdconsults_/ and for Latesha Byrd at https://twitter.com/Latesha_Byrd, https://www.instagram.com/latesha_byrd/ If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speerheadsolutions.com/ We welcome your rating and review on iTunes – so more people can find us! This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ In this episode we talk with Latesha Byrd of Byrd Career Consulting & her personal brand Latesha Byrd. Our topic is “Raising Your Brand Visibility”.

 

A few highlights we talk about are:

  • The many ways Lastesha creates brand visibility
  • How these opportunities have happened and which ones have been most effective
  • The breakdown of time spent on the visibility work vs client work
  • How she does it all
  • Ways Latesha manages her time and energy
  • Whether she considers herself an introvert or extrovert

You can learn more about Latesha Byrd and her work at http://byrdcareerconsulting.com/ and https://www.lateshabyrd.com/

You can connect with her on social for Byrd Career Consulting at https://twitter.com/byrdconsults, https://www.instagram.com/byrdconsults_/ and for Latesha Byrd at https://twitter.com/Latesha_Byrd, https://www.instagram.com/latesha_byrd/

If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speerheadsolutions.com/

We welcome your rating and review on iTunes – so more people can find us!

This podcast is brought to you by Speerhead Solutions, a strategic branding business.

https://speerheadsolutions.com/

]]> 2146 no EP 18: Behind the Scenes of My Rebrand, Lisa Speer http://brandingbff.libsyn.com/ep-18-behind-the-scenes-of-my-rebrand-lisa-speer In this episode we turn the tables and I’m asked the questions by my guest host Erin Breeden of Blue Tide Creative. Our topic is “Behind the Scenes of My Rebrand” and starting with the biggest question, “Why does a branding business rebrand their business?” (Speer Creative Edge rebranded to Speerhead Solutions at the beginning of 2020.) A few highlights we talk about are: The thought process and strategy behind the rebrand Why I changed more than just the business name The easiest - and hardest parts - about my rebrand How I saved a local business money in their rebrand Suggestions when you’re considering your own rebrand You can learn more about Lisa Speer and Speerhead Solutions at https://speerheadsolutions.com You can follow on social media at https://www.instagram.com/speerheadsolutions/ https://twitter.com/ErinBreeden and https://www.facebook.com/speerheadsolutions To learn more about our guest host Erin Breeden of Blue Tide Creative, visit https://www.bluetidecreative.com/ And follow her on social media at https://www.instagram.com/erinmbreeden/ and shorturl.at/AQRX0 If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speerheadsolutions.com We welcome your rating and review on iTunes – so more people can find us! This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com Tue, 07 Jan 2020 17:18:47 -0000 Behind the Scenes of My Rebrand, Lisa Speer full Lisa Speer In this episode we turn the tables and I’m asked the questions by my guest host Erin Breeden of Blue Tide Creative. Our topic is “Behind the Scenes of My Rebrand” and starting with the biggest question, “Why does a branding business rebrand... In this episode we turn the tables and I’m asked the questions by my guest host Erin Breeden of Blue Tide Creative. Our topic is “Behind the Scenes of My Rebrand” and starting with the biggest question, “Why does a branding business rebrand their business?” (Speer Creative Edge rebranded to Speerhead Solutions at the beginning of 2020.) A few highlights we talk about are: The thought process and strategy behind the rebrand Why I changed more than just the business name The easiest - and hardest parts - about my rebrand How I saved a local business money in their rebrand Suggestions when you’re considering your own rebrand You can learn more about Lisa Speer and Speerhead Solutions at https://speerheadsolutions.com You can follow on social media at https://www.instagram.com/speerheadsolutions/ https://twitter.com/ErinBreeden and https://www.facebook.com/speerheadsolutions To learn more about our guest host Erin Breeden of Blue Tide Creative, visit https://www.bluetidecreative.com/ And follow her on social media at https://www.instagram.com/erinmbreeden/ and shorturl.at/AQRX0 If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speerheadsolutions.com We welcome your rating and review on iTunes – so more people can find us! This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com In this episode we turn the tables and I’m asked the questions by my guest host Erin Breeden of Blue Tide Creative. Our topic is “Behind the Scenes of My Rebrand” and starting with the biggest question, “Why does a branding business rebrand their business?”

(Speer Creative Edge rebranded to Speerhead Solutions at the beginning of 2020.)

A few highlights we talk about are:

  • The thought process and strategy behind the rebrand
  • Why I changed more than just the business name
  • The easiest - and hardest parts - about my rebrand
  • How I saved a local business money in their rebrand
  • Suggestions when you’re considering your own rebrand

You can learn more about Lisa Speer and Speerhead Solutions at https://speerheadsolutions.com

You can follow on social media at https://www.instagram.com/speerheadsolutions/ https://twitter.com/ErinBreeden and https://www.facebook.com/speerheadsolutions

To learn more about our guest host Erin Breeden of Blue Tide Creative, visit https://www.bluetidecreative.com/

And follow her on social media at https://www.instagram.com/erinmbreeden/ and shorturl.at/AQRX0

If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speerheadsolutions.com

We welcome your rating and review on iTunes – so more people can find us!

This podcast is brought to you by Speerhead Solutions, a strategic branding business.

https://speerheadsolutions.com

]]> 1836 no EP 17: Branding Quickie, Be Like a Magnet http://brandingbff.libsyn.com/ep-17-branding-quickie-be-like-a-magnet In this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding. Lisa Speer shares: How your brand should be like a magnet What brand attraction is Thinking through your attraction to a brand To dive in and go deeper you can get your free copy of 4 Critical Elements of Brand Attraction at https://speercreativeedge.com If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Tue, 19 Nov 2019 06:00:00 -0000 Branding Quickie, Be Like a Magnet bonus Lisa Speer In this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding. Lisa Speer shares: How your brand should be like a magnet What brand attraction is Thinking through your attraction to... In this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding. Lisa Speer shares: How your brand should be like a magnet What brand attraction is Thinking through your attraction to a brand To dive in and go deeper you can get your free copy of 4 Critical Elements of Brand Attraction at https://speercreativeedge.com If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com In this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding.

Lisa Speer shares:

  • How your brand should be like a magnet
  • What brand attraction is
  • Thinking through your attraction to a brand

To dive in and go deeper you can get your free copy of 4 Critical Elements of Brand Attraction at https://speercreativeedge.com

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

]]> 278 no EP 16: The Courage to Stand Out, Nesha Pai http://brandingbff.libsyn.com/ep-16-the-courage-to-stand-out-nesha-pai In this episode we talk with Nesha Pai, founder of Pai CPA and her personal brand Nesha Pai. Our topic is “The Courage to Stand Out”. A few highlights we talk about are: How standing out and has been a theme throughout Nesha’s life and business Different ways of looking at being courageous Integrating passions into your branding Nesha’s top 3 things you need as a new entrepreneur Being a “Black Sheep Business Owner” Writing a book about her life was therapeutic You can connect with Nesha Pai on https://paicpapllc.com and https://neshapai.com You can follow Nesha Pai on Instagram: https://www.instagram.com/pai_cpa/ and https://www.instagram.com/neshapai/  If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speercreativeedge.com We welcome your rating and review on iTunes – so more people can find us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com   Tue, 05 Nov 2019 06:00:00 -0000 The Courage to Stand Out, Nesha Pai full Lisa Speer In this episode we talk with Nesha Pai, founder of Pai CPA and her personal brand Nesha Pai. Our topic is “The Courage to Stand Out”. A few highlights we talk about are: How standing out and has been a theme throughout Nesha’s life and business... In this episode we talk with Nesha Pai, founder of Pai CPA and her personal brand Nesha Pai. Our topic is “The Courage to Stand Out”. A few highlights we talk about are: How standing out and has been a theme throughout Nesha’s life and business Different ways of looking at being courageous Integrating passions into your branding Nesha’s top 3 things you need as a new entrepreneur Being a “Black Sheep Business Owner” Writing a book about her life was therapeutic You can connect with Nesha Pai on https://paicpapllc.com and https://neshapai.com You can follow Nesha Pai on Instagram: https://www.instagram.com/pai_cpa/ and https://www.instagram.com/neshapai/  If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speercreativeedge.com We welcome your rating and review on iTunes – so more people can find us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com   In this episode we talk with Nesha Pai, founder of Pai CPA and her personal brand Nesha Pai. Our topic is “The Courage to Stand Out”.

A few highlights we talk about are:

  • How standing out and has been a theme throughout Nesha’s life and business
  • Different ways of looking at being courageous
  • Integrating passions into your branding
  • Nesha’s top 3 things you need as a new entrepreneur
  • Being a “Black Sheep Business Owner”
  • Writing a book about her life was therapeutic

You can connect with Nesha Pai on https://paicpapllc.com and https://neshapai.com

You can follow Nesha Pai on Instagram: https://www.instagram.com/pai_cpa/ and https://www.instagram.com/neshapai/ 

If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speercreativeedge.com

We welcome your rating and review on iTunes – so more people can find us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

 

]]> 2136 yes EP 15: Aligning Your Brand on Social Media, Wade Foley http://brandingbff.libsyn.com/ep-15-aligning-your-brand-on-social-media-wade-foley In this episode we talk with Wade Foley, founder of Social Grit, about “Aligning Your Brand on Social”.  A few highlights we talk about are: Every business has a story  Best practices to align your brand on social media Worst practices and items that hurt your brand on social The importance of brand consistency, clear strategy and social media goals How to turn around negative brand comments on social media You can connect with Wade Foley on https://socialgritmarketing.com/ You can follow Social Grit on Facebook, Instagram and Twitter: https://www.facebook.com/socialgritco/ https://www.instagram.com/socialgritco/ https://twitter.com/SocialGritCo If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Tue, 15 Oct 2019 05:00:00 -0000 Aligning Your Brand on Social Media, Wade Foley full Lisa Speer In this episode we talk with Wade Foley, founder of Social Grit, about “Aligning Your Brand on Social”.  A few highlights we talk about are: Every business has a story  Best practices to align your brand on social media Worst practices... In this episode we talk with Wade Foley, founder of Social Grit, about “Aligning Your Brand on Social”.  A few highlights we talk about are: Every business has a story  Best practices to align your brand on social media Worst practices and items that hurt your brand on social The importance of brand consistency, clear strategy and social media goals How to turn around negative brand comments on social media You can connect with Wade Foley on https://socialgritmarketing.com/ You can follow Social Grit on Facebook, Instagram and Twitter: https://www.facebook.com/socialgritco/ https://www.instagram.com/socialgritco/ https://twitter.com/SocialGritCo If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com In this episode we talk with Wade Foley, founder of Social Grit, about “Aligning Your Brand on Social”. 

A few highlights we talk about are:

  • Every business has a story 
  • Best practices to align your brand on social media
  • Worst practices and items that hurt your brand on social
  • The importance of brand consistency, clear strategy and social media goals
  • How to turn around negative brand comments on social media

You can connect with Wade Foley on https://socialgritmarketing.com/

You can follow Social Grit on Facebook, Instagram and Twitter: https://www.facebook.com/socialgritco/ https://www.instagram.com/socialgritco/ https://twitter.com/SocialGritCo

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

]]> 2058 no EP 14: Building a Strong Brand Foundation, Patty Aluskewicz http://brandingbff.libsyn.com/ep-14-building-a-strong-brand-foundations-patty-aluskewicz Agile Mindset Consulting helps solopreneurs, startups and small businesses to get out of the danger zone. In this episode we talk with founder Patty Aluskewicz about “Building a Strong Brand Foundation”. A few highlights we talk about are: How standing for what you want in your business and your brand takes courage Defining who you are and being authentic is key to connect with clients The intersection of your brand foundation and your business foundation Signs that a small business is in the danger zone, plus the role of pivoting and Agile Navigating authenticity in your brand and business when you are going through challenges in your business  You can connect with Patty Aluskewicz at http://agilemindsetconsulting.com You can follow Patty and Agile Mindset Consulting on LinkedIn and Facebook: https://www.linkedin.com/in/patty-aluskewicz-med-csm-ryt-9a4b3b16a/ https://www.facebook.com/patty.aluskewicz.52 If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!  This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com   Tue, 01 Oct 2019 05:00:00 -0000 Building a Strong Brand Foundation, Patty Aluskewicz full Lisa Speer Agile Mindset Consulting helps solopreneurs, startups and small businesses to get out of the danger zone. In this episode we talk with founder Patty Aluskewicz about “Building a Strong Brand Foundation”. A few highlights we talk about are: How... Agile Mindset Consulting helps solopreneurs, startups and small businesses to get out of the danger zone. In this episode we talk with founder Patty Aluskewicz about “Building a Strong Brand Foundation”. A few highlights we talk about are: How standing for what you want in your business and your brand takes courage Defining who you are and being authentic is key to connect with clients The intersection of your brand foundation and your business foundation Signs that a small business is in the danger zone, plus the role of pivoting and Agile Navigating authenticity in your brand and business when you are going through challenges in your business  You can connect with Patty Aluskewicz at http://agilemindsetconsulting.com You can follow Patty and Agile Mindset Consulting on LinkedIn and Facebook: https://www.linkedin.com/in/patty-aluskewicz-med-csm-ryt-9a4b3b16a/ https://www.facebook.com/patty.aluskewicz.52 If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!  This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com   Agile Mindset Consulting helps solopreneurs, startups and small businesses to get out of the danger zone. In this episode we talk with founder Patty Aluskewicz about “Building a Strong Brand Foundation”.

A few highlights we talk about are:

  • How standing for what you want in your business and your brand takes courage
  • Defining who you are and being authentic is key to connect with clients
  • The intersection of your brand foundation and your business foundation
  • Signs that a small business is in the danger zone, plus the role of pivoting and Agile
  • Navigating authenticity in your brand and business when you are going through challenges in your business 

You can connect with Patty Aluskewicz at http://agilemindsetconsulting.com

You can follow Patty and Agile Mindset Consulting on LinkedIn and Facebook:

https://www.linkedin.com/in/patty-aluskewicz-med-csm-ryt-9a4b3b16a/ https://www.facebook.com/patty.aluskewicz.52

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! 

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

 

]]> 1843 no EP 13: Branding Quickie, Your Brand is a Bridge http://brandingbff.libsyn.com/ep-13-branding-quickie-your-brand-is-a-bridge In this episode we introduce a segment called "Branding Quickie".  Lisa Speer shares one quick insight and then backs it up with an explanation and examples. She describes: • How your brand is a bridge • The three areas of your bridge If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Tue, 17 Sep 2019 15:41:45 -0000 Branding Quickie, Your Brand is a Bridge full Lisa Speer In this episode we introduce a segment called "Branding Quickie".  Lisa Speer shares one quick insight and then backs it up with an explanation and examples. She describes: • How your brand is a bridge • The three areas of your bridge If you... In this episode we introduce a segment called "Branding Quickie".  Lisa Speer shares one quick insight and then backs it up with an explanation and examples. She describes: • How your brand is a bridge • The three areas of your bridge If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com In this episode we introduce a segment called "Branding Quickie". 

Lisa Speer shares one quick insight and then backs it up with an explanation and examples. She describes: • How your brand is a bridge • The three areas of your bridge

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

]]> 353 no EP 12: Using Your Lifestyle to Shape Your Brand, Allison Conway http://brandingbff.libsyn.com/ep-12-using-your-lifestyle-to-shape-your-brand-allison-conway In this episode our topic is “Using Your Lifestyle to Shape Your Brand” and we’re talking with Allison Conway of Sealevel Agency.  A few highlights we talk about are: Using her desired lifestyle to create her business and brand The inspiration for her business name came while traveling How the visual elements of her brand – logo, colors and photos – are drawn from spending time above and below sea level The ways that travel helps her bring a unique perspective to her web design work How the website platform she uses aligns with her lifestyle and supports her clients in location independence as well You connect with Allison Conway at https://sealevelagency.com/ If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Tue, 03 Sep 2019 19:38:14 -0000 Using Your Lifestyle to Shape Your Brand, Allison Conway full Lisa Speer In this episode our topic is “Using Your Lifestyle to Shape Your Brand” and we’re talking with Allison Conway of Sealevel Agency.  A few highlights we talk about are: Using her desired lifestyle to create her business and brand The... In this episode our topic is “Using Your Lifestyle to Shape Your Brand” and we’re talking with Allison Conway of Sealevel Agency.  A few highlights we talk about are: Using her desired lifestyle to create her business and brand The inspiration for her business name came while traveling How the visual elements of her brand – logo, colors and photos – are drawn from spending time above and below sea level The ways that travel helps her bring a unique perspective to her web design work How the website platform she uses aligns with her lifestyle and supports her clients in location independence as well You connect with Allison Conway at https://sealevelagency.com/ If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com In this episode our topic is “Using Your Lifestyle to Shape Your Brand” and we’re talking with Allison Conway of Sealevel Agency. 

A few highlights we talk about are:

  • Using her desired lifestyle to create her business and brand
  • The inspiration for her business name came while traveling
  • How the visual elements of her brand – logo, colors and photos – are drawn from spending time above and below sea level
  • The ways that travel helps her bring a unique perspective to her web design work
  • How the website platform she uses aligns with her lifestyle and supports her clients in location independence as well

You connect with Allison Conway at https://sealevelagency.com/

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

]]> 1875 no EP 11: Creating Your Business Name and Tagline, Ellen Gross http://brandingbff.libsyn.com/ep-11-creating-your-business-name-and-tagline-ellen-gross In this episode our topic is “Creating Your Business Name and Tagline” and we’re talking with Ellen Gross.   A few highlights we talk about are: Multiple approaches for business naming, with national and local examples Alliteration as a tool for memorability and recall Purpose and role of a business tagline, with examples Importance of having multiple business name options Key items to check before finalizing your business name   You connect with Ellen Gross at Speer Creative Edge. https://speercreativeedge.com/contact   If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!   This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Tue, 20 Aug 2019 05:00:00 -0000 Creating Your Business Name and Tagline, Ellen Gross full Lisa Speer In this episode our topic is “Creating Your Business Name and Tagline” and we’re talking with Ellen Gross.   A few highlights we talk about are: Multiple approaches for business naming, with national and local examples Alliteration as a... In this episode our topic is “Creating Your Business Name and Tagline” and we’re talking with Ellen Gross.   A few highlights we talk about are: Multiple approaches for business naming, with national and local examples Alliteration as a tool for memorability and recall Purpose and role of a business tagline, with examples Importance of having multiple business name options Key items to check before finalizing your business name   You connect with Ellen Gross at Speer Creative Edge. https://speercreativeedge.com/contact   If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!   This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com In this episode our topic is “Creating Your Business Name and Tagline” and we’re talking with Ellen Gross.

 

A few highlights we talk about are:

  • Multiple approaches for business naming, with national and local examples
  • Alliteration as a tool for memorability and recall
  • Purpose and role of a business tagline, with examples
  • Importance of having multiple business name options
  • Key items to check before finalizing your business name

 

You connect with Ellen Gross at Speer Creative Edge. https://speercreativeedge.com/contact

 

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

 

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

]]> 1977 no EP 10: Telling Your Brand Story with Video, Duncan Littlefield http://brandingbff.libsyn.com/ep-10-telling-your-brand-story-with-video-duncan-littlefield In this episode our topic is “Telling Your Brand Story with Video” and we’re talking with Duncan Littlefield of The Littlefield Company. A few highlights we cover are: People aren’t connecting with the fake-it-till-you-make-it people and influencers anymore Video and telling stories help you earn trust – and allows you to ask (for the sale) The video that prompted Duncan to purchase a product on first viewing because of the story it told and how he connected to it: https://www.youtube.com/watch?v=G-VM6wUr16w You’re ready for video when you have a story and are excited to tell it Accessibility of video and the use of it as a connection point How being partners for life drives how Duncan hires staff and works with his clients You can learn more about The Littlefield Company at https://thelittlefield.co/ You can follow The Littlefield Company on Instagram, Facebook and Vimeo: https://www.instagram.com/thelittlefieldco/ https://www.facebook.com/TheLittlefieldCo/ https://vimeo.com/user84890147 If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Tue, 06 Aug 2019 05:00:00 -0000 Telling Your Brand Story with Video, Duncan Littlefield full Lisa Speer In this episode our topic is “Telling Your Brand Story with Video” and we’re talking with Duncan Littlefield of The Littlefield Company. A few highlights we cover are: People aren’t connecting with the fake-it-till-you-make-it people and... In this episode our topic is “Telling Your Brand Story with Video” and we’re talking with Duncan Littlefield of The Littlefield Company. A few highlights we cover are: People aren’t connecting with the fake-it-till-you-make-it people and influencers anymore Video and telling stories help you earn trust – and allows you to ask (for the sale) The video that prompted Duncan to purchase a product on first viewing because of the story it told and how he connected to it: https://www.youtube.com/watch?v=G-VM6wUr16w You’re ready for video when you have a story and are excited to tell it Accessibility of video and the use of it as a connection point How being partners for life drives how Duncan hires staff and works with his clients You can learn more about The Littlefield Company at https://thelittlefield.co/ You can follow The Littlefield Company on Instagram, Facebook and Vimeo: https://www.instagram.com/thelittlefieldco/ https://www.facebook.com/TheLittlefieldCo/ https://vimeo.com/user84890147 If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com In this episode our topic is “Telling Your Brand Story with Video” and we’re talking with Duncan Littlefield of The Littlefield Company.

A few highlights we cover are:

  • People aren’t connecting with the fake-it-till-you-make-it people and influencers anymore
  • Video and telling stories help you earn trust – and allows you to ask (for the sale)
  • The video that prompted Duncan to purchase a product on first viewing because of the story it told and how he connected to it: https://www.youtube.com/watch?v=G-VM6wUr16w
  • You’re ready for video when you have a story and are excited to tell it
  • Accessibility of video and the use of it as a connection point
  • How being partners for life drives how Duncan hires staff and works with his clients

You can learn more about The Littlefield Company at https://thelittlefield.co/

You can follow The Littlefield Company on Instagram, Facebook and Vimeo:

https://www.instagram.com/thelittlefieldco/ https://www.facebook.com/TheLittlefieldCo/ https://vimeo.com/user84890147

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

]]> 2064 no EP 9: When to Name a Business After Yourself, Quin Gwinn Studio http://brandingbff.libsyn.com/ep-9-when-to-name-a-business-after-yourself-quin-gwinn-studio Quin Gwinn Studio is a full-service interior architecture and design studio which provides commercial and residential services. In this episode our topic is “When to Name a Business After Yourself”. A few highlights we talk about are: How her personal philosophy helped Quin name her business after herself – and the alternatives she considered How social media helps her connect with prospective clients The role of rhyming in Quin’s life and how it makes people smile Examples of when it’s good to name your business after yourself, and also when it’s a bad idea A key perspective to consider: your name and reputation go hand in hand You can learn more about Quin Gwinn Studio at www.quingwinn.com You can follow Quin Gwinn Studio on Instagram, Facebook and Twitter: https://www.instagram.com/thestudioqg/ https://www.instagram.com/quingwinn/ https://www.facebook.com/quingwinnstudio https://twitter.com/quingwinn  If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Tue, 16 Jul 2019 05:00:00 -0000 When to Name a Business After Yourself, Quin Gwinn Studio full Lisa Speer Quin Gwinn Studio is a full-service interior architecture and design studio which provides commercial and residential services. In this episode our topic is “When to Name a Business After Yourself”. A few highlights we talk about are: How her... Quin Gwinn Studio is a full-service interior architecture and design studio which provides commercial and residential services. In this episode our topic is “When to Name a Business After Yourself”. A few highlights we talk about are: How her personal philosophy helped Quin name her business after herself – and the alternatives she considered How social media helps her connect with prospective clients The role of rhyming in Quin’s life and how it makes people smile Examples of when it’s good to name your business after yourself, and also when it’s a bad idea A key perspective to consider: your name and reputation go hand in hand You can learn more about Quin Gwinn Studio at www.quingwinn.com You can follow Quin Gwinn Studio on Instagram, Facebook and Twitter: https://www.instagram.com/thestudioqg/ https://www.instagram.com/quingwinn/ https://www.facebook.com/quingwinnstudio https://twitter.com/quingwinn  If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Quin Gwinn Studio is a full-service interior architecture and design studio which provides commercial and residential services. In this episode our topic is “When to Name a Business After Yourself”.

A few highlights we talk about are:

  • How her personal philosophy helped Quin name her business after herself – and the alternatives she considered
  • How social media helps her connect with prospective clients
  • The role of rhyming in Quin’s life and how it makes people smile
  • Examples of when it’s good to name your business after yourself, and also when it’s a bad idea
  • A key perspective to consider: your name and reputation go hand in hand

You can learn more about Quin Gwinn Studio at www.quingwinn.com

You can follow Quin Gwinn Studio on Instagram, Facebook and Twitter:

https://www.instagram.com/thestudioqg/

https://www.instagram.com/quingwinn/

https://www.facebook.com/quingwinnstudio

https://twitter.com/quingwinn 

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

]]> 1913 no EP 8: Brand Photography, Julia Fay Photography http://brandingbff.libsyn.com/ep-8-brand-photography-julia-fay-photography Julia Fay is founder of Julia Fay Photography. She helps startups, entrepreneurs, creatives and consultants develop and express their brand visually through brand photography. In this episode our topic is Brand Photography. A few highlights we talk about are:  Describing what brand photography is The importance of a cohesive visual style for your online presence + Julia’s photography pet peeves Preparing for the photoshoot and how stories and mood boards help When Julia will create a shot list for the photoshoots and when she’s more organic How she gets clients comfortable when photographing them You can learn more Julia’s work at http://juliafayphotography.com You can follow Julia Fay Photography on Instagram and Facebook: https://www.instagram.com/juliafayphoto/ https://www.facebook.com/photographybyjuliafay/ If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Tue, 02 Jul 2019 07:00:00 -0000 Brand Photography, Julia Fay Photography full Lisa Speer Julia Fay is founder of Julia Fay Photography. She helps startups, entrepreneurs, creatives and consultants develop and express their brand visually through brand photography. In this episode our topic is Brand Photography. A few highlights we... Julia Fay is founder of Julia Fay Photography. She helps startups, entrepreneurs, creatives and consultants develop and express their brand visually through brand photography. In this episode our topic is Brand Photography. A few highlights we talk about are:  Describing what brand photography is The importance of a cohesive visual style for your online presence + Julia’s photography pet peeves Preparing for the photoshoot and how stories and mood boards help When Julia will create a shot list for the photoshoots and when she’s more organic How she gets clients comfortable when photographing them You can learn more Julia’s work at http://juliafayphotography.com You can follow Julia Fay Photography on Instagram and Facebook: https://www.instagram.com/juliafayphoto/ https://www.facebook.com/photographybyjuliafay/ If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Julia Fay is founder of Julia Fay Photography. She helps startups, entrepreneurs, creatives and consultants develop and express their brand visually through brand photography. In this episode our topic is Brand Photography. A few highlights we talk about are: 

  • Describing what brand photography is
  • The importance of a cohesive visual style for your online presence + Julia’s photography pet peeves
  • Preparing for the photoshoot and how stories and mood boards help
  • When Julia will create a shot list for the photoshoots and when she’s more organic
  • How she gets clients comfortable when photographing them

You can learn more Julia’s work at http://juliafayphotography.com

You can follow Julia Fay Photography on Instagram and Facebook:

https://www.instagram.com/juliafayphoto/ https://www.facebook.com/photographybyjuliafay/

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

]]> 1885 no EP 7: Building Your Tribe, Business Sorority http://brandingbff.libsyn.com/ep-7_building-your-tribe-business-sorority Mel Miller is a financial advisor with Ameriprise Financial and founder of Business Sorority. Business Sorority is a relationship group for women that is designed to grow your circle, heart and mind. In this episode we talk about building your tribe. A few highlights we talk about are: What’s in common between building your tribe and branding  How to have your tribe be a good fit for introverts and extroverts How your motto or tagline can help shape what you provide Defining characteristics of the tribe: values, attitudes, hashtags and language within the tribe When to “vote someone off the island” The evolution of the tribe over the past 10 years  You can learn more Mel’s work with Ameriprise  https://www.ameripriseadvisors.com/mel.miller/ You can learn more about Business Sorority at https://www.businesssorority.com/ You can follow Business Sorority on Facebook, Instagram, LinkedIn and Twitter:  https://twitter.com/bizsorclt https://www.linkedin.com/company/business-sorority/ https://www.instagram.com/bizsorclt/ https://www.facebook.com/BusinessSorority/ If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. At Speer Creative Edge, we guide you in creating a strong and authentic brand foundation. This foundation helps your business stand out and attracts your ideal clients more quickly. https://speercreativeedge.com   Tue, 18 Jun 2019 11:15:43 -0000 Building Your Tribe, Business Sorority full Lisa Speer Mel Miller is a financial advisor with Ameriprise Financial and founder of Business Sorority. Business Sorority is a relationship group for women that is designed to grow your circle, heart and mind. In this episode we talk about building your tribe.... Mel Miller is a financial advisor with Ameriprise Financial and founder of Business Sorority. Business Sorority is a relationship group for women that is designed to grow your circle, heart and mind. In this episode we talk about building your tribe. A few highlights we talk about are: What’s in common between building your tribe and branding  How to have your tribe be a good fit for introverts and extroverts How your motto or tagline can help shape what you provide Defining characteristics of the tribe: values, attitudes, hashtags and language within the tribe When to “vote someone off the island” The evolution of the tribe over the past 10 years  You can learn more Mel’s work with Ameriprise  https://www.ameripriseadvisors.com/mel.miller/ You can learn more about Business Sorority at https://www.businesssorority.com/ You can follow Business Sorority on Facebook, Instagram, LinkedIn and Twitter:  https://twitter.com/bizsorclt https://www.linkedin.com/company/business-sorority/ https://www.instagram.com/bizsorclt/ https://www.facebook.com/BusinessSorority/ If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. At Speer Creative Edge, we guide you in creating a strong and authentic brand foundation. This foundation helps your business stand out and attracts your ideal clients more quickly. https://speercreativeedge.com   Mel Miller is a financial advisor with Ameriprise Financial and founder of Business Sorority. Business Sorority is a relationship group for women that is designed to grow your circle, heart and mind. In this episode we talk about building your tribe.

A few highlights we talk about are:

  • What’s in common between building your tribe and branding 
  • How to have your tribe be a good fit for introverts and extroverts
  • How your motto or tagline can help shape what you provide
  • Defining characteristics of the tribe: values, attitudes, hashtags and language within the tribe
  • When to “vote someone off the island”
  • The evolution of the tribe over the past 10 years 

You can learn more Mel’s work with Ameriprise  https://www.ameripriseadvisors.com/mel.miller/

You can learn more about Business Sorority at https://www.businesssorority.com/

You can follow Business Sorority on Facebook, Instagram, LinkedIn and Twitter: 

https://twitter.com/bizsorclt

https://www.linkedin.com/company/business-sorority/

https://www.instagram.com/bizsorclt/

https://www.facebook.com/BusinessSorority/

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. At Speer Creative Edge, we guide you in creating a strong and authentic brand foundation. This foundation helps your business stand out and attracts your ideal clients more quickly.

https://speercreativeedge.com

 

]]> 1720 no EP 6: Road to Rebrand, Touchstone Family Law http://brandingbff.libsyn.com/ep-6-road-to-rebrand-touchstone-family-law Leigh Sellers is the founder of Touchstone Family Law, a seasoned and solutions focused family law firm. In this episode we talk about the road to rebrand for Leigh Sellers and her business.  A few highlights we talk about are:  Considerations in her decision to rebrand Mindset in naming the new business How to let clients know about the new brand and business All the little items to help your brand system be clear, cohesive and compelling The importance of client experience as part of the rebrand How creating a podcast is a tool for greater brand recognition, while providing tangible value for their listeners You can learn more about Leigh and Touchstone Family Law at https://www.touchstonefamilylaw.com  You can follow Touchstone Family Law on Facebook, LinkedIn and Twitter: https://www.facebook.com/touchstonefamilylaw/ https://www.linkedin.com/company/touchstonefamilylaw/ https://twitter.com/touchstone_ncsc  If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!  This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Tue, 04 Jun 2019 09:00:00 -0000 Road to Rebrand, Touchstone Family Law full Lisa Speer Leigh Sellers is the founder of Touchstone Family Law, a seasoned and solutions focused family law firm. In this episode we talk about the road to rebrand for Leigh Sellers and her business.  A few highlights we talk about are:  ... Leigh Sellers is the founder of Touchstone Family Law, a seasoned and solutions focused family law firm. In this episode we talk about the road to rebrand for Leigh Sellers and her business.  A few highlights we talk about are:  Considerations in her decision to rebrand Mindset in naming the new business How to let clients know about the new brand and business All the little items to help your brand system be clear, cohesive and compelling The importance of client experience as part of the rebrand How creating a podcast is a tool for greater brand recognition, while providing tangible value for their listeners You can learn more about Leigh and Touchstone Family Law at https://www.touchstonefamilylaw.com  You can follow Touchstone Family Law on Facebook, LinkedIn and Twitter: https://www.facebook.com/touchstonefamilylaw/ https://www.linkedin.com/company/touchstonefamilylaw/ https://twitter.com/touchstone_ncsc  If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!  This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Leigh Sellers is the founder of Touchstone Family Law, a seasoned and solutions focused family law firm. In this episode we talk about the road to rebrand for Leigh Sellers and her business. 

A few highlights we talk about are: 

  • Considerations in her decision to rebrand
  • Mindset in naming the new business
  • How to let clients know about the new brand and business
  • All the little items to help your brand system be clear, cohesive and compelling
  • The importance of client experience as part of the rebrand
  • How creating a podcast is a tool for greater brand recognition, while providing tangible value for their listeners

You can learn more about Leigh and Touchstone Family Law at https://www.touchstonefamilylaw.com 

You can follow Touchstone Family Law on Facebook, LinkedIn and Twitter:

https://www.facebook.com/touchstonefamilylaw/

https://www.linkedin.com/company/touchstonefamilylaw/

https://twitter.com/touchstone_ncsc 

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! 

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

]]> 1988 no EP5: Brand Failure to Success, Wily http://brandingbff.libsyn.com/ep5-brand-failure-to-success-wily Eric Gorman is owner of Wily, an innovation strategy company that runs design sprints and strategy sprints for clients. In this episode we talk about brand failure to success. A few highlights we talk about are:  An early brand failure: how the idea and intent was good, but the brand name didn’t match the conversation with clients and ultimately didn’t connect with them How a cartoon inspired Eric to create their existing brand name – that’s aligned with the services they provide How getting creative with your website url’s can add to customer engagement The importance of living your brand values Objective, outside feedback is critical – from the right people Painful moments are where you extract the most learning You can learn more about Eric and Wily at wearewily.com You can follow @wearewily on Facebook, Instagram and Twitter. If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Tue, 21 May 2019 11:50:46 -0000 Brand Failure to Success, Wily full Lisa Speer Eric Gorman is owner of Wily, an innovation strategy company that runs design sprints and strategy sprints for clients. In this episode we talk about brand failure to success. A few highlights we talk about are:  An early brand failure: how the... Eric Gorman is owner of Wily, an innovation strategy company that runs design sprints and strategy sprints for clients. In this episode we talk about brand failure to success. A few highlights we talk about are:  An early brand failure: how the idea and intent was good, but the brand name didn’t match the conversation with clients and ultimately didn’t connect with them How a cartoon inspired Eric to create their existing brand name – that’s aligned with the services they provide How getting creative with your website url’s can add to customer engagement The importance of living your brand values Objective, outside feedback is critical – from the right people Painful moments are where you extract the most learning You can learn more about Eric and Wily at wearewily.com You can follow @wearewily on Facebook, Instagram and Twitter. If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com Eric Gorman is owner of Wily, an innovation strategy company that runs design sprints and strategy sprints for clients. In this episode we talk about brand failure to success.

A few highlights we talk about are: 

  • An early brand failure: how the idea and intent was good, but the brand name didn’t match the conversation with clients and ultimately didn’t connect with them
  • How a cartoon inspired Eric to create their existing brand name – that’s aligned with the services they provide
  • How getting creative with your website url’s can add to customer engagement
  • The importance of living your brand values
  • Objective, outside feedback is critical – from the right people
  • Painful moments are where you extract the most learning

You can learn more about Eric and Wily at wearewily.com

You can follow @wearewily on Facebook, Instagram and Twitter.

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

]]> 2171 yes EP 4: Creative Risk Taking, Matt Olin http://brandingbff.libsyn.com/ep-4_creative-risk-taking_matt-olin Matt Olin is host of CreativeMornings Charlotte (a local chapter of a global non-profit), co-founder of Charlotte is Creative (a local non-profit) and also a writer and speaker with his own business Matt Olin Creative. In this episode we talk about creative risking and branding. A few highlights we talk about are:  Mindsets that inhibit creative risk taking and mindsets that make creative risk taking easier Creative risk taking when working with someone else’s brand, inside of a new brand and your own brand The role of play and failure Taking risks and building an authentic brand is a great tool to weed people out – and draw in the right people Creativity is a point of connection You can learn more about Matt’s many creative ventures: CreativeMornings Charlotte Charlotte is Creative Matt Olin Creative If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business.   Tue, 07 May 2019 15:18:42 -0000 Creative Risk Taking, Matt Olin full Lisa Speer Matt Olin is host of CreativeMornings Charlotte (a local chapter of a global non-profit), co-founder of Charlotte is Creative (a local non-profit) and also a writer and speaker with his own business Matt Olin Creative. In this episode we talk about... Matt Olin is host of CreativeMornings Charlotte (a local chapter of a global non-profit), co-founder of Charlotte is Creative (a local non-profit) and also a writer and speaker with his own business Matt Olin Creative. In this episode we talk about creative risking and branding. A few highlights we talk about are:  Mindsets that inhibit creative risk taking and mindsets that make creative risk taking easier Creative risk taking when working with someone else’s brand, inside of a new brand and your own brand The role of play and failure Taking risks and building an authentic brand is a great tool to weed people out – and draw in the right people Creativity is a point of connection You can learn more about Matt’s many creative ventures: CreativeMornings Charlotte Charlotte is Creative Matt Olin Creative If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business.   Matt Olin is host of CreativeMornings Charlotte (a local chapter of a global non-profit), co-founder of Charlotte is Creative (a local non-profit) and also a writer and speaker with his own business Matt Olin Creative. In this episode we talk about creative risking and branding.

A few highlights we talk about are: 

  • Mindsets that inhibit creative risk taking and mindsets that make creative risk taking easier
  • Creative risk taking when working with someone else’s brand, inside of a new brand and your own brand
  • The role of play and failure
  • Taking risks and building an authentic brand is a great tool to weed people out – and draw in the right people
  • Creativity is a point of connection

You can learn more about Matt’s many creative ventures:

CreativeMornings Charlotte

Charlotte is Creative

Matt Olin Creative

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

 

]]> 1658 no EP 3_Accidental Branding_The Car Chick http://brandingbff.libsyn.com/ep-3_accidental-branding_the-car-chick LeeAnn Shattuck is the founder of The Car Chick. She provides a unique car buying service for women and smart men. In this episode we talk about how The Car Chick brand started accidentally and how it’s become an intentional (and international) brand. A few highlights we talk about are: How a joke and catchphrase started her current brand When her brand became more intentional and gained greater visibility The importance of customer experience in a brand How being snarky and the word crap are part of her brand The role of her car, wardrobe and brand colors Messaging and resources that help connect her to her ideal clients You can learn more about The Car Chick and her podcast “The Straight Shift” on her website. You can follow The Car Chick on Facebook, Instagram and Twitter.   If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. Tue, 16 Apr 2019 11:00:00 -0000 Accidental Branding with The Car Chick full 1 3 Lisa Speer LeeAnn Shattuck is the founder of The Car Chick. She provides a unique car buying service for women and smart men. In this episode we talk about how The Car Chick brand started accidentally and how it’s become an intentional (and international)... LeeAnn Shattuck is the founder of The Car Chick. She provides a unique car buying service for women and smart men. In this episode we talk about how The Car Chick brand started accidentally and how it’s become an intentional (and international) brand. A few highlights we talk about are: How a joke and catchphrase started her current brand When her brand became more intentional and gained greater visibility The importance of customer experience in a brand How being snarky and the word crap are part of her brand The role of her car, wardrobe and brand colors Messaging and resources that help connect her to her ideal clients You can learn more about The Car Chick and her podcast “The Straight Shift” on her website. You can follow The Car Chick on Facebook, Instagram and Twitter.   If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. LeeAnn Shattuck is the founder of The Car Chick. She provides a unique car buying service for women and smart men. In this episode we talk about how The Car Chick brand started accidentally and how it’s become an intentional (and international) brand.

A few highlights we talk about are:

  • How a joke and catchphrase started her current brand
  • When her brand became more intentional and gained greater visibility
  • The importance of customer experience in a brand
  • How being snarky and the word crap are part of her brand
  • The role of her car, wardrobe and brand colors
  • Messaging and resources that help connect her to her ideal clients

You can learn more about The Car Chick and her podcast “The Straight Shift” on her website.

You can follow The Car Chick on Facebook, Instagram and Twitter.

 

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

]]> 1793 yes EP 2_Claiming Authenticity_Jenn Shull http://brandingbff.libsyn.com/ep-2_claiming-authenticity_jenn-shull Jenn Shull is a mindset coach and founder of The Bold Thing. She works with entrepreneurs and intrapreneurs to shift their mindset and transform their world.  In this episode we talk about how Jenn has a strong voice and a strong brand, but it’s taken some time to get there. We focus on the theme of “Claiming Authenticity”. A few highlights we talk about are: Claiming authenticity in branding. Some of her missteps along the way. What she looks for in hiring resources for her brand and business. How she built trust in her own voice and vision for her brand. Recognizing you’re not the right fit for everyone. Being authentic + speaking in a way that your clients connect with. You can learn more about Jenn and her business on her website. You can follow The Bold Thing on Facebook and Instagram. This podcast is brought to you by Speer Creative Edge, a strategic branding business. You can follow Speer Creative Edge on Facebook and Instagram. The conversations in “Branding BFF™” are designed for general information purposes only. If you’re looking for specific strategy and support for your brand and business, contact Lisa Speer at speercreativeedge.com Tue, 02 Apr 2019 12:43:33 -0000 Claiming Authenticity with Jenn Shull full 2 Lisa Speer Jenn Shull is a mindset coach and founder of The Bold Thing. She works with entrepreneurs and intrapreneurs to shift their mindset and transform their world.  In this episode we talk about how Jenn has a strong voice and a strong brand, but... Jenn Shull is a mindset coach and founder of The Bold Thing. She works with entrepreneurs and intrapreneurs to shift their mindset and transform their world.  In this episode we talk about how Jenn has a strong voice and a strong brand, but it’s taken some time to get there. We focus on the theme of “Claiming Authenticity”. A few highlights we talk about are: Claiming authenticity in branding. Some of her missteps along the way. What she looks for in hiring resources for her brand and business. How she built trust in her own voice and vision for her brand. Recognizing you’re not the right fit for everyone. Being authentic + speaking in a way that your clients connect with. You can learn more about Jenn and her business on her website. You can follow The Bold Thing on Facebook and Instagram. This podcast is brought to you by Speer Creative Edge, a strategic branding business. You can follow Speer Creative Edge on Facebook and Instagram. The conversations in “Branding BFF™” are designed for general information purposes only. If you’re looking for specific strategy and support for your brand and business, contact Lisa Speer at speercreativeedge.com Jenn Shull is a mindset coach and founder of The Bold Thing. She works with entrepreneurs and intrapreneurs to shift their mindset and transform their world. 

In this episode we talk about how Jenn has a strong voice and a strong brand, but it’s taken some time to get there. We focus on the theme of “Claiming Authenticity”.

A few highlights we talk about are:

  • Claiming authenticity in branding.
  • Some of her missteps along the way.
  • What she looks for in hiring resources for her brand and business.
  • How she built trust in her own voice and vision for her brand.
  • Recognizing you’re not the right fit for everyone.
  • Being authentic + speaking in a way that your clients connect with.

You can learn more about Jenn and her business on her website.

You can follow The Bold Thing on Facebook and Instagram.

This podcast is brought to you by Speer Creative Edge, a strategic branding business. You can follow Speer Creative Edge on Facebook and Instagram. The conversations in “Branding BFF™” are designed for general information purposes only. If you’re looking for specific strategy and support for your brand and business, contact Lisa Speer at speercreativeedge.com

]]> 2007 no EP 1: Intro to Branding BFF http://brandingbff.libsyn.com/ep-1-intro-to-branding-bff Welcome to Branding BFF™, a podcast for service businesses, creative professionals and coaches. I’m your host Lisa Speer. I chose to call this podcast Branding BFF because I want you to hear behind-the-scenes conversations, like you’re listening to two BFFs talking about branding and business. I’ll be interviewing entrepreneurs and brand creators. Please note, these are uncensored conversations with guests, so there’s a chance there will be adult language. Here’s the scoop about what to expect: In our next episode I’ll be talking to Jenn Shull, founder and coach in her business, The Bold Thing. Our topic is claiming authenticity and we’ll discuss what that means for her brand. We’ll examine how authenticity is an accelerator in business and life. We’ll talk about some missteps along the way and what’s she’s learned from it all. I can’t wait for you to meet Jenn. She’s got a strong voice, brand and story! Subscribe now and get ready to gain insights, get inspired and discover things you can apply to your own brand and business. speercreativeedge.com Wed, 30 Jan 2019 22:38:33 -0000 Introduction to Branding BFF trailer 1 1 Lisa Speer Welcome to Branding BFF™, a podcast for service businesses, creative professionals and coaches. I’m your host Lisa Speer. I chose to call this podcast Branding BFF because I want you to hear behind-the-scenes conversations, like you’re listening... Welcome to Branding BFF™, a podcast for service businesses, creative professionals and coaches. I’m your host Lisa Speer. I chose to call this podcast Branding BFF because I want you to hear behind-the-scenes conversations, like you’re listening to two BFFs talking about branding and business. I’ll be interviewing entrepreneurs and brand creators. Please note, these are uncensored conversations with guests, so there’s a chance there will be adult language. Here’s the scoop about what to expect: In our next episode I’ll be talking to Jenn Shull, founder and coach in her business, The Bold Thing. Our topic is claiming authenticity and we’ll discuss what that means for her brand. We’ll examine how authenticity is an accelerator in business and life. We’ll talk about some missteps along the way and what’s she’s learned from it all. I can’t wait for you to meet Jenn. She’s got a strong voice, brand and story! Subscribe now and get ready to gain insights, get inspired and discover things you can apply to your own brand and business. speercreativeedge.com Welcome to Branding BFF™, a podcast for service businesses, creative professionals and coaches. I’m your host Lisa Speer.

I chose to call this podcast Branding BFF because I want you to hear behind-the-scenes conversations, like you’re listening to two BFFs talking about branding and business.

I’ll be interviewing entrepreneurs and brand creators. Please note, these are uncensored conversations with guests, so there’s a chance there will be adult language.

Here’s the scoop about what to expect:

In our next episode I’ll be talking to Jenn Shull, founder and coach in her business, The Bold Thing. Our topic is claiming authenticity and we’ll discuss what that means for her brand.

We’ll examine how authenticity is an accelerator in business and life. We’ll talk about some missteps along the way and what’s she’s learned from it all.

I can’t wait for you to meet Jenn. She’s got a strong voice, brand and story!

Subscribe now and get ready to gain insights, get inspired and discover things you can apply to your own brand and business. speercreativeedge.com

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