Speakernomics

The Power of Physicality and Humor in Speaking with Dr. Celina Peerman, CSP

Tue, 21 Apr 2026 09:00:00 -0000

Discover how Dr. Celina Peerman, CSP, organizational psychologist and leadership strategist, navigates the ever-changing speaking business. Learn key lessons about creating engaging content, building a sustainable business model, and standing out in the industry.
* The value of joining NSA and what new speakers can gain
* How to evolve and adapt your business model over time
* Using physical presence and hand gestures to make content stick
* Engaging audiences and measuring message impact
* Building intellectual property and staying excited about your work
Become an NSA Member! https://nsaspeaker.org/join/#membership
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Simplifying Speaker Accounting: How to Track Revenue, Expenses, and Avoid Common Mistakes

Tue, 14 Apr 2026 09:00:00 -0000

Get your speaking business finances in order with practical advice from Carl Seidman, CPA and CSP. In this episode of Speakernomics, learn the essential steps every professional speaker should take for smarter money management.
* The difference between gross and net income, and why both matter for speakers
* Simple methods to track your fees, expenses, and profitability
* Tips for managing irregular income and planning for feast or famine cycles
* Tools and AI software to streamline bookkeeping and expense tracking
* Common financial mistakes speakers make—and how to avoid them
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Playing the Long Game in Speaking: Timeless Strategies from Industry Veterans

Tue, 07 Apr 2026 09:00:00 -0000

Want to build a speaking business that lasts? In this episode, Anne Bonney, CSP chats with Terri Sjodin, CSP, CPAE about the essential strategies for playing the long game in the speaking industry.
What you'll learn:
* How to future-proof your content and brand for decades of relevance
* The importance of adapting to market shifts and knowing when to pivot
* Why slow, intentional growth beats chasing every trend
* How to pass the "so what" test with everything you create and sell
* The role of networking and association involvement in sustaining your speaking career
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Mastering Merch: Practical Strategies for Speakers Seeking Audience Connection

Tue, 31 Mar 2026 09:00:00 -0000

Discover how speakers can effectively use merchandise to boost their brand and impact, featuring insights from Jake Thompson, CSP, founder of Compete Every Day. Unpack actionable strategies and mistakes to avoid when adding merch to your speaking business.
* Why starting small with merchandise is crucial for speakers
* How to choose merchandise that resonates with your audience and reinforces transformation
* The pitfalls of cheap giveaways and how quality affects your brand
* Creative ideas for memorable leave-behinds beyond typical promotional items
Ways to leverage merch as a client experience and not just another sales item
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Capture Attention in 60 Seconds: Sam Horn’s Secrets for Speakers and Entrepreneurs

Tue, 24 Mar 2026 09:00:00 -0000

In this episode of Speakernomics, Sam Horn shares actionable strategies for crafting memorable signature stories and phrases that drive engagement and business results. Tune in to learn how to turn your experiences into marketing gold—and how to hook your audience in just 60 seconds.
The power and process of creating a “phrase that pays” for repeatable, viral messaging
* How to craft a signature story, aha moment, and call to action in one minute
* Why specific questions spark more compelling conversations and stories
* Techniques to make your message visual, memorable, and easy to repeat
* Real-life examples and step-by-step guidance to stand out and close strong in your presentations Become an NSA Member! https://nsaspeaker.org/join/#membership
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Why Stories Matter: Cultivating Impactful Narratives for Audiences and Leaders

Tue, 17 Mar 2026 09:00:00 -0000

Unlock the power of storytelling and discover how AI can elevate your impact as a speaker. In this episode, Joe Schmit, CSP shares practical advice from his Emmy-winning broadcasting career and proven strategies for memorable stories.
* Why stories are essential for connecting with audiences
* How to research and discover “the rest of the story” using AI
* Tips for collecting and nurturing your own impactful stories
* Using emotion and humor to drive your message home
* Practical ways to leverage technology and video for better storytelling
Become an NSA Member! https://nsaspeaker.org/join/#membershipJoin us at Influence! https://influence.nsaspeaker.org/

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Becoming the Obvious Choice: Personal Branding and Visibility Tips for Speakers

Tue, 10 Mar 2026 09:00:00 -0000

Ready to stand out as a speaker in today’s competitive world? In this episode, Jen Gottlieb shares actionable strategies to boost your visibility and become the obvious choice for your next client.
* Why overcoming the fear of being seen is foundational for speakers
* How social media has shifted to "interest media" and what that means for your brand
* Essential elements of a powerful virtual footprint (beyond just a website)
* The balance between curated professionalism and authentic, real-life content
* Which social platforms matter most—and how to choose the right one for your goals
* Listen in for direct, no-fluff guidance to elevate your speaking business and personal brand.
Become an NSA Member! https://nsaspeaker.org/join/#membership
Join us at Influence 2026! https://influence.nsaspeaker.org/

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Resilience, Reinvention, and Speaking Success: Ross Bernstein’s Journey

Tue, 03 Mar 2026 10:00:00 -0000

Get ready for an insightful episode of Speakernomics featuring Ross Bernstein, CSP, CPAE. Host Thom Singer, CSP dives into Ross’s incredible speaking journey, his battle with stage four cancer, and valuable tips for building a successful speaking business.
In this episode:
* How Ross started speaking at 22 and wrote 50 books
* The unique experience of speaking on all seven continents, including Antarctica
*Ross’s transparent discussion about his cancer diagnosis and how it affected his business
*Two key tips every speaker should know: customizing your talks and pounding the pavement for bookings
*How Ross is preparing his keynote for Influence 2026 and what you can learn from his resilience
Don’t miss this candid, practical conversation packed with actionable advice for speakers! Member! https://nsaspeaker.org/join/#membership

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Turning Change Enthusiasm Into Tangible Keynote Frameworks with Cassandra Worthy

Tue, 24 Feb 2026 10:00:00 -0000

Join host Anne Bonney, CSP, as she chats with Cassandra Worthy about her journey from corporate leader to main stage Influence speaker. Get straight talk on the strategies, mindset, and frameworks that can help you bring lasting value to your clients and grow your speaking business.
What you'll learn in this episode:
* How Cassandra Worthy transitioned from corporate America to a career in speaking
* The pivotal moment that inspired her "change enthusiasm" framework
* Why building a practical, actionable framework sets speakers apart
* What clients are really looking for now—partnership over performance
Top advice for speakers preparing for big stages and growing their network strategically
Become an NSA Member! https://nsaspeaker.org/join/#membership
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Stop Chasing Leads: Build Strategic Partnerships and Lifetime Value as a Speaker

Tue, 17 Feb 2026 10:00:00 -0000

Unlock the secrets to landing high-paying, right-fit clients and taking your speaking business to the next level. In this episode, Gina Carr interviews Angelique Rewers, CEO of BoldHaus, who shares actionable advice for speakers looking to transform their impact and grow sustainably.
* The biggest untapped opportunities speakers miss with corporate clients
* How to maximize client lifetime value and avoid the "one-and-done" keynote trap
* Building scalable training offerings (and when to bring in outside support)
* The crucial role of AI in today's business landscape and how to position your expertise
* The 5 rules of business every expert needs to accelerate growth and profitability
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How Personal Branding and AI Shape the Future of Professional Speaking

Tue, 10 Feb 2026 10:00:00 -0000

In this episode of Speakernomics, Terry Brock, CSP, CPAE welcomes renowned personal branding strategist and Speaker Hall of Fame member Rory Vaden, CSP, CPAE, for an engaging exploration on building, refining, and leveraging your personal brand as a professional speaker.
In this session, Rory will:
* Define and distinguish the real meaning of personal branding as the formalization, digitization, and monetization of your reputation—moving beyond logos and social media to focus on trust and authenticity.
* Demonstrate how to effectively leverage emerging tools, including AI and custom GPT bots, to streamline and personalize your speaking business while maintaining your unique human touch.
* Formulate actionable strategies for breaking through industry noise, finding your uniqueness, and applying proven frameworks to grow your business, secure higher speaking fees, and expand your platform.
* Whether you’re an established professional or just building your brand, this discussion will help you evaluate the strengths of your current reputation and construct a targeted plan to enhance your recognition and reach in the speaking marketplace. Become an NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

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From Sports Illustrated to Keynote Stages: Don Yaeger’s Speaker Journey and Actionable Advice

Tue, 03 Feb 2026 10:00:00 -0000

Hall of Fame speaker Don Yaeger joins Thom Singer for the first Speakernomics episode of 2026, sharing actionable insights on building a lasting career and business in professional speaking. Get straight to the essentials with proven tips, powerful stories, and strategies for growth.
* How to constantly develop fresh content to keep your talks relevant and engaging
* The importance of multiple streams of income for long-term stability
* Insights from writing bestselling books and leveraging them in speaking
* Creating a powerful inner circle and the impact of NSA community connections
* Why signature stories set great speakers apart and tips for mastering yours Become an NSA Member! https://nsaspeaker.org/join/#membership

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Mic Check for Speakers: Branding, Bookings, and the Podcast Advantage

Tue, 27 Jan 2026 10:00:00 -0000

Ready to take your speaking career to the next level? In this episode of Speakernomics, industry pros break down exactly how podcasting can amplify your brand, grow your business, and keep your voice front and center.
Here’s what you’ll learn:
* The unique value of hosting your own podcast as a professional speaker
* How podcasting strengthens your message, builds your platform, and boosts credibility with clients and event planners
* Strategies for managing podcast production and avoiding common pitfalls like “podfade”
* Ways to effectively repurpose podcast content across social, newsletters, and other channels
* Real-world advice on staying consistent, finding your audience, and making podcasting work for your business
* Straightforward insights, practical advice, and actionable steps—hit play and level up!
Episode includes Guests: Mark Hunter and 2 Influence 2025 sponsors, Ellie Puckett of Resonate Recordings and Larry Roberts of Red Hat Media) Become an NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

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Dive Into International Speaking: Expert Tips for Global Success

Tue, 20 Jan 2026 10:00:00 -0000

In this episode of Speakernomics, host Kenneth Kinney, affectionately known as "Shark," embarks on a journey with a panel of international speaking experts including Ruby Newell Legner, CSP, Cavett Award; Sylvie di Giusto, CSP; Elias Kanaris; Stan Phelps; and more. Together, they explore the dynamics of becoming a successful international speaker and the nuances that distinguish it from occasional international engagements.
In this session, the esteemed speakers will:
* Explain how to adapt speeches culturally and contextually to match diverse global audiences, ensuring both relevance and resonance.
* Argue the significance of building strong, service-oriented relationships with international clients, rather than focusing solely on sales intentions.
* Outline strategies for defining a clear international speaking strategy by targeting specific regions or industries aligned with personal values and expertise.

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What Do You Wish Every Speaker Knew?

Tue, 13 Jan 2026 10:00:00 -0000

What do top speakers wish they knew when starting out? In this episode, industry veterans and experts dish out hard-earned wisdom to help you thrive in the speaking business.

* Why playing the long game matters more than chasing quick wins

*The critical importance of authentic connection with your audience

*Avoiding ego traps and keeping the focus on service, not self

*How being easy to work with sets you apart for meeting planners and agencies

*Simple strategies to stand out and keep your speaking business sustainable

*Watch now to level up your speaking career with advice from Hall of Famers and seasoned pros!
Become an NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

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#1 - Expert Advice: How to Create Captivating Speaker Demo Reels

Tue, 06 Jan 2026 10:00:00 -0000

In this special edition of Speakernomics, host Kenneth ""Shark"" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel.
By the end of this episode, you will:
* Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative within your demo reel.
* Demonstrate techniques to quickly and effectively grab the viewer's attention, ensuring your video is tailored to the client's needs.
* Explore the significance of authenticity, storytelling, and audience interaction in building a compelling and credible speaker video.
* Identify best practices for maintaining a dynamic and fast-paced reel that highlights your speaking style and expertise. Become an NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

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#2 - Stop Waiting for the Phone to Ring: Outreach Strategies That Book Stages.

Tue, 30 Dec 2025 10:00:00 -0000

Get the inside scoop on how Sam Demma became the youngest Certified Speaking Professional and booked over 750 paid speaking gigs, all before 2025. In this episode of Speakernomics, Sam breaks down the exact outreach and sales strategies that built his thriving speaking business in the education market.
Here’s what you’ll learn in this episode:
* How Sam focused and expanded his market from local schools in Ontario to the entire US and Canada
* The concrete sales and outreach tactics he used to land hundreds of gigs, including video emails and social media
* Why value always wins over budget objections—and how to position yourself for higher fees
* The three-part sales playbook (pre-call, during-call, post-call) Sam uses to consistently close 30-40% of leads
* Creative ways to turn “no” into new opportunities and keep your speaking pipeline full
If you want a no-nonsense blueprint for growth as a professional speaker, this episode is packed with actionable advice you can use right away!
Become an NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

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#3- Building Your Brand as a Speaker Social Media Tactics for More Bookings

Tue, 23 Dec 2025 10:00:00 -0000

Unlock next-level social media strategies for speakers with insights from top experts and booking agents. Discover the practical steps that make your social presence work for your speaking business.
* How to choose the right social platform and boost consistency without spreading yourself too thin
* Why social proof and testimonials matter more than self-promotion
* Content strategies: balancing value, authenticity, and connection with your audience
* The importance of tailoring posts to decision-makers, bookers, and meeting professionals
* Actionable tips to maximize social media for bookings, brand-building, and business growth

Watch now to learn what truly works (and what to avoid) for speakers on LinkedIn, Instagram, YouTube, and more!

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#4 - Key Strategies for Effective Speaking and Storytelling from Patricia Fripp CSP, CPAE, Cavett Award

Tue, 16 Dec 2025 10:00:00 -0000

Prepare to be frippnotized and take your speaking career to the next level with Patricia Fripp's time-tested advice and actionable insights.
In this session, Patricia will:
* Guide speakers to focus on their audience and ensure their stories are relevant and engaging for the listeners, making them feel connected and invested.
* Demonstrate the significance of having a core message and adaptable content that can be customized for different industries and varied speech lengths.
* Advocate for the hiring of a speech coach, providing key insights into how even seasoned speakers can continue to improve and refine their presentations.
* Highlight the importance of specificity in language and offers strategies to enhance the clarity and impact of your words Become an NSA Member! https://nsaspeaker.org/join/#membership
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#5 - Fee Integrity in Speaking: Tips for Preserving Value Without Losing Opportunities

Tue, 09 Dec 2025 10:00:00 -0000

Join Shark and his lineup of seasoned professionals to enhance your understanding of fee management and explore balanced, ethical approaches to maintaining speaker value in a fluctuating market.
In this session, you will:
* Evaluate the concept of fee congruency and how it allows speakers to adapt their fees based on added values or specific circumstances.
* Create a strategy for maintaining fee integrity while being open to non-monetary value exchanges when clients face budget constraints.
* Analyze the importance of having a structured fee schedule and the benefits of aligning speaking engagements with personal and family commitments. Become an NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

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#6 - Mastering Your Marketing Material

Tue, 02 Dec 2025 10:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney brings together insights from 16 diverse voices within the speaking industry to explore the essential marketing materials needed for speakers to elevate their business.
In this session, you will:
* Analyze the various perspectives on the most critical marketing tool, including the significance of a compelling demo reel and a comprehensive website.
* Explore the role of relationships and reputation in driving successful speaking engagements and building a thriving speaking career.
* Synthesize the collective wisdom from speakers, agents, and meeting planners on creating a holistic marketing strategy that emphasizes transformation over self-promotion.
Join Shark and industry experts as they unveil strategies to help you speak, get paid, and repeat with success.
Become an NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

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#7 - How AI Engines Are Finding: Speakers Is Your Digital Footprint Ready

Tue, 25 Nov 2025 10:00:00 -0000

AI is transforming how speakers are discovered, trusted, and booked—and your content strategy needs to change with it. In this episode, Lethia Owens, CSP shares actionable insights on optimizing your digital footprint for both human and AI-driven search.
* How meeting planners and bureaus are using AI tools like ChatGPT and Perplexity to find speakers
* Strategies for creating “AI-friendly” content across your website and social platforms
* Why video and high-authority content (like definitive guides and white papers) boost your visibility
* The importance of niche expertise and authoritative frameworks to get noticed by AI engines
* Lethia’s tips for consistent content creation, brand auditing, and becoming an “AI-first” speaker entrepreneur
Want to future-proof your speaking business? Watch now and level up your digital presence for the age of AI. Become an NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

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#8 - Mastering Memorable Speeches with the Sticky Framework With Brian Walter, CSP, CPAE

Tue, 18 Nov 2025 10:00:00 -0000

This episode is essential for speakers aiming to transform their presentations from ordinary to extraordinary by honing in on what truly captures and holds an audience's attention.
This episode of Speakernomics, host Kenneth "Shark" Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares his expert advice on creating memorable and "sticky" content in the ever-evolving speaking industry.
In this session, Brian will:

* Explain the "sticky framework" as a crucial method for speakers to design presentations that resonate. Attendees will learn to identify and apply the framework's components: gettable, feelable, sayable, and doable in their presentations.

* Illustrate how to identify the Scooby Doo moment in a speech, ensuring that speakers recognize and craft their 'aha' moments to maximize audience engagement and recall.

* Discuss techniques for crafting and branding key points, using memory hacks and storytelling to enhance the impact and retention of a speaker's message. Become and NSA Member! https://nsaspeaker.org/join/#membership
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#9 - Finding Your Voice: Simon T. Bailey, CSP, CPAE on Becoming a Thought Leader, Not Just a Speaker

Tue, 11 Nov 2025 10:00:00 -0000

Whether you are an emerging or experienced speaker, let Simon’s journey inspire you to align your inner spark with external success and to leverage your expertise for meaningful, memorable impact.
In this episode of Speakernomics, host Kenneth Kinney (Shark) sits down with renowned CSP and CPAE Hall of Fame keynote speaker Simon T. Bailey to explore what it truly means to amplify your brilliance as a professional speaker. Simon, widely recognized as the world’s leading expert on brilliance, shares personal milestones, strategies for sustainable influence, and the pivotal role research has played in redefining his brand and value proposition in the speaking industry.
In this session, Simon will:
* Illustrate how to differentiate yourself by embracing originality and authenticity rather than mimicking industry icons, ensuring your message resonates beyond the applause.
* Analyze the impact of integrating proprietary research into your business, elevating conversations with decision-makers, commanding higher fees, and building long-term influence within client organizations.
* Reflect on common career challenges—such as chasing stages and seeking validation from speaker bureaus—and encourage speakers to focus on service, humility, and the true meaning behind every keynote. Become and NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

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#10 - Inside the Meeting Planner Studio: How to Get Booked and Rebooked

Tue, 04 Nov 2025 10:00:00 -0000

Discover what it really takes to stand out as a professional speaker in today’s evolving meetings industry. In this episode, Sarah Michel shares insider tips from both the speaker and meeting planner perspectives to help you get noticed, get booked, and add more value.
The latest trends in how meeting planners search for and select speakers:
*Why unedited, authentic video is more important than ever for getting booked
*The critical importance of customizing your keynote to audience pain points
*Creative ways speakers can deliver more value beyond just the keynote
*Building lasting relationships with event professionals, not just closing a sale
Tune in and learn how to elevate your speaking business and get ahead of industry changes!
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Diversify, Track, Thrive: How Speakers Can Build Profitable Businesses with LaShaundra McCarty

Tue, 28 Oct 2025 09:00:00 -0000

Learn how to turn your expertise into income with practical tips from LaShaundra McCarty on this episode of Speakernomics.

Discover actionable strategies for speakers to grow their business and make smarter financial choices.
* The importance of diversifying your revenue streams as a speaker
* How to track your numbers for better business decisions
* Passive income ideas like online courses, workbooks, podcasts, and newsletters
* Monetization tips specifically for podcasting and written materials
Why knowing your financials and audience demographics drives long-term success

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Kassy LaBorie’s Secrets to Virtual Engagement and Tools for Dynamic Online Presentations

Tue, 21 Oct 2025 09:00:00 -0000

Ready to elevate your online presentations? In this episode of Speakernomics, guest Kassy LaBorie shares actionable strategies to boost connection, engagement, and authenticity in the virtual speaking world.
Here’s what’s covered:
* How Kassy’s journey from Silicon Valley and WebEx to the speaking stage shaped her approach to virtual engagement
* The importance of making genuine invitations for audience participation, not just surface-level chat prompts
* Tips on reframing questions to encourage deeper audience interaction and connection
* Why owning the digital tools—and knowing when to move beyond them—leads to better presentations
* Simple ways to unleash your authentic presence and engage audiences, both online and in person
Tune in for practical advice you can use at your next virtual event!

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Master Your Digital Presence as a Speaker: Content Pillars and the Visibility Triangle

Tue, 14 Oct 2025 12:31:00 -0000

Learn how to build a smart, streamlined, and strategic digital presence as a professional speaker. Guest expert Carolyn Cummins shares actionable tips to help you master your content, connection, and credibility online.

The importance of identifying multiple target audiences for your speaking business

How to use content pillars to define what you speak about and your unique value
Measuring your digital content using the "Visibility Triangle": visibility, credibility, and hireability
Why authenticity and consistency matter on social media, even when balancing different roles and topics
Tips for leveraging keywords, alt text, and AI tools to boost your online presence and business results

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Activate Conference Preview: Jason LeVasseur, CSP Shares Low Tech Tips for High Engagement

Tue, 07 Oct 2025 09:00:00 -0000

Get ready to elevate your virtual speaking game! In this episode of Speakernomics, Jason LeVasseur shares practical, low-tech strategies for making a real impact and keeping your audience engaged in the digital world.

Why stories matter more than slides in virtual presentations
How props can boost audience attention and interaction
The importance of human connection in today’s digital-first world
Balancing personal and external stories for engaging talks
Tips on being authentically yourself and preparing for any virtual scenario

Don’t miss these actionable insights to transform your online speaking presence!

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From Technologist to Speaker: Trevor Perry on Slide Deck Excellence

Tue, 30 Sep 2025 09:00:00 -0000

Ready to take your presentations to the next level? In this episode of Speakernomics, guest Trevor Perry shares essential strategies for creating slide decks that amplify your message–not distract from it.

The importance of making your slides clear, concise, and consistent
Why your slides are not your message, but simply a tool
Common mistakes speakers make with fonts, images, and deck consistency
When (and when not) to use animations and transitions
Tips for leveraging digital presentations to grow your speaking business

Tune in for practical advice to help you stunify your slide decks and deliver a more memorable presentation!

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Community, Friendship, and Legacy: The Kenneth "Shark" Kinney Tribute

Wed, 24 Sep 2025 14:12:00 -0000

Join us for a heartfelt tribute to Kenneth "Shark" Kinney, beloved host of Speakernomics and an influential member of the National Speakers Association, who recently passed away. In this special episode, friends and colleagues gather to share their memories, stories, and the impact he made on the speaking community.

What you'll hear in this episode:

Personal stories from Tom Singer, Maureen Mahoney, and many others about their unique connections with Shark.
Reflections on Shark's generosity, humor, and passionate support within NSA.
Insights into Shark's influential role as host of Speakernomics and champion of fellow speakers.
Touching anecdotes of Shark's friendships, mentorship, and the legacy he leaves behind.
A community call to honor and remember Shark's contributions both professionally and personally.

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What Do You Wish Every Speaker Knew?

Tue, 09 Sep 2025 09:00:00 -0000

What do top speakers wish they knew when starting out? In this episode, industry veterans and experts dish out hard-earned wisdom to help you thrive in the speaking business.

Why playing the long game matters more than chasing quick wins
The critical importance of authentic connection with your audience
Avoiding ego traps and keeping the focus on service, not self
How being easy to work with sets you apart for meeting planners and agencies
Simple strategies to stand out and keep your speaking business sustainable

Watch now to level up your speaking career with advice from Hall of Famers and seasoned pros!

Compilation: Sam Silverstein, CSP, CPAE, Amanda Gore, Joyce Marter, Bill Cates, CSP,CPAE, Stan Phelps, CSP, Larry Long Jr., Laurie Guest,CSP, CSP, CPAE, Jeff Rogers, Tamra Gaines, Jeff Civillico,CSP, CPAE, David Stollman, Christa Haberstock

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How AI Engines Are Finding: Speakers Is Your Digital Footprint Ready

Tue, 02 Sep 2025 12:04:00 -0000

AI is transforming how speakers are discovered, trusted, and booked—and your content strategy needs to change with it. In this episode, Lethia Owens shares actionable insights on optimizing your digital footprint for both human and AI-driven search.

How meeting planners and bureaus are using AI tools like ChatGPT and Perplexity to find speakers
Strategies for creating “AI-friendly” content across your website and social platforms
Why video and high-authority content (like definitive guides and white papers) boost your visibility
The importance of niche expertise and authoritative frameworks to get noticed by AI engines
Lethia’s tips for consistent content creation, brand auditing, and becoming an “AI-first” speaker entrepreneur

Want to future-proof your speaking business? Watch now and level up your digital presence for the age of AI.

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The Financial Mindset Fix for Speakers: Shifting from Scarcity to Abundance

Tue, 26 Aug 2025 09:00:00 -0000

Unlock the secrets to thriving as a professional speaker, even in uncertain times. In this episode of Speakernomics, Joyce Marder shares expert insights on shifting your financial mindset, building business resilience, and unlocking greater value from your speaking career.

Identify and overcome the most common mindset blocks holding speakers back from financial success
Strategies for maintaining confidence and pitching high-value clients during industry shifts
The power of community: why being vulnerable and sharing challenges with other speakers matters
How your personal “money story” impacts your business—and how to reframe limiting beliefs
Creative ways to diversify your income streams and practical daily habits for cultivating an abundance mindset

Ready to grow your speaking business? Don’t miss these must-hear strategies and real talk from industry leaders.

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Stop Waiting for the Phone to Ring: Outreach Strategies That Book Stages.

Tue, 19 Aug 2025 09:00:00 -0000

Here’s what you’ll learn in this episode:

How Sam focused and expanded his market from local schools in Ontario to the entire US and Canada
The concrete sales and outreach tactics he used to land hundreds of gigs, including video emails and social media
Why value always wins over budget objections—and how to position yourself for higher fees
The three-part sales playbook (pre-call, during-call, post-call) Sam uses to consistently close 30-40% of leads
Creative ways to turn “no” into new opportunities and keep your speaking pipeline full

If you want a no-nonsense blueprint for growth as a professional speaker, this episode is packed with actionable advice you can use right away!

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Your Story Isn’t About You—How to Connect Without Oversharing

Tue, 12 Aug 2025 09:00:00 -0000

In this episode of Speakernomics, Dr. Kevin Snyder joins host Kenneth "Shark" Kinney to share insider tips and real stories from the world of professional speaking. Get actionable advice on storytelling, building your speaking business, and making a lasting impact.

Behind the scenes look at the new book "Speechless," supporting the NSA Foundation
How to share personal stories with vulnerability while connecting with audiences
Practical steps for transitioning into a full-time speaking career
Bridging the gap between college, association, and corporate audiences
Proven strategies for generating a steady flow of speaking leads and growing your business

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Mic Check for Speakers: Branding, Bookings, and the Podcast Advantage

Tue, 05 Aug 2025 09:00:00 -0000

Here’s what you’ll learn:

The unique value of hosting your own podcast as a professional speaker
How podcasting strengthens your message, builds your platform, and boosts credibility with clients and event planners
Strategies for managing podcast production and avoiding common pitfalls like “podfade”
Ways to effectively repurpose podcast content across social, newsletters, and other channels
Real-world advice on staying consistent, finding your audience, and making podcasting work for your business

Straightforward insights, practical advice, and actionable steps—hit play and level up!

Episode includes Guests: Mark Hunter and 2 Influence 2025 sponsors, Ellie Puckett of Resonate Recordings and Larry Roberts of Red Hat Media)

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From Delays to Networking Smart Travel Strategies for Busy Speaking Professionals

Mon, 04 Aug 2025 13:27:00 -0000

Ready to take your travel game to the next level as a professional speaker? In this episode of Speakernomics, top speakers share their favorite travel tips to help you stay efficient, comfortable, and ready for anything on the road.

Smart packing strategies for both carry-ons and checked bags
How to use travel downtime productively—think handwritten notes and task batching
Essential comfort tips, including seat cushions, neck pillows, and snacks
Building relationships with flight crews and networking at your destination
Leveraging tech tools like the Flighty app to stay ahead of travel delays

Tune in and make your next trip your best one yet!

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Construction to Credibility How to Cement Your Expertise in an Industry

Tue, 22 Jul 2025 09:00:00 -0000

Curious how to become the go-to expert in your field and dominate your speaking niche? In this episode of Speakernomics, construction industry leader George Hedley shares his direct advice on carving out your place as a professional speaker.

Here's what you'll learn:

How George targeted and owned his industry niche to become the "hard hat biz coach"
Why focusing on what you know best leads to more opportunities—even in a crowded market
The importance of understanding your audience’s language, culture, and pain points
How publishing articles and books can boost your credibility as an industry expert
Strategies to diversify your speaking business with coaching, peer groups, and consulting

1 interlude guest (Simon T. Bailey)

Tune in and get actionable steps to stand out and thrive as a speaker in your own niche!

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Pitch, Prepare, Perform: How Speakers Thrive with Influence

Tue, 15 Jul 2025 09:00:00 -0000

Want to know what it takes to land a coveted NSA stage and stand out in a room full of professional speakers? In this episode of Speakernomics, NSA Director of Events Candice York shares the inside scoop on event planning, speaker selection, and what truly sets top presenters apart.

How NSA designs events like Influence and Thrive to serve speakers’ real needs
The difference between a collaborative speaker and a “diva”—and why reputation matters
What it takes to customize your content for an audience of fellow professional speakers
Behind-the-scenes on how main stage vs. breakout sessions are chosen
The importance of being part of the NSA community (not just chasing the gig) if you want the stage to find you

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Fierce on Stage, Smart on the Street: Speaker Safety

Tue, 08 Jul 2025 09:00:00 -0000

Stay safe and succeed on the speaking circuit! In this episode, Dr. Tom Griggs shares practical self-defense tips and discusses how martial arts principles can give speakers an edge both on and off stage.

Essential safety strategies for speakers while traveling, including rideshare and hotel best practices
How martial arts training enhances peace of mind and presence for speakers
Real-life stories and tips to improve situational awareness and personal security
Practical, easy self-defense moves anyone can use—even without a black belt
Guest speakers weigh in with their own actionable travel safety habits

4 interlude guests (Sarah Ohanesian, Tony Chatman, Laurie Guest, and Dr. Genie Snyder).

Ready to elevate your speaking and personal safety game? Watch now!

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Inside the Meeting Planner Studio: How to Get Booked and Rebooked

Tue, 01 Jul 2025 09:00:00 -0000

The latest trends in how meeting planners search for and select speakers
Why unedited, authentic video is more important than ever for getting booked
The critical importance of customizing your keynote to audience pain points
Creative ways speakers can deliver more value beyond just the keynote
Building lasting relationships with event professionals, not just closing a sale

Tune in and learn how to elevate your speaking business and get ahead of industry changes!

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How to Fund Your Speaking with Sponsorships with Linda Hollander

Tue, 24 Jun 2025 09:00:00 -0000

Unlock the secrets to landing corporate sponsors for your speaking business with expert Linda Hollander. In this episode of Speakernomics, you'll discover actionable strategies to grow your platform and fund your speaking through sponsorships.

How Linda Hollander built a successful speaking business powered by top-tier sponsors like Bank of America, Walmart, and IBM
The real definition of sponsorship and how speakers—new or seasoned—can connect companies to buyers
Proven tactics to approach and pitch sponsors, even if you’re starting from scratch
What sponsors want: tangible and intangible returns, plus how to navigate expectations without losing your message
Why having a charitable partner can boost your media visibility and open doors to new opportunities

Subscribe for more tips and insights to speak, get paid, and repeat!

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Navigating the River of Your Speech to Hold an Audience's Attention with Karl Mecklenburg, CSP

Tue, 17 Jun 2025 09:00:00 -0000

NFL legend and professional speaker Karl Mecklenburg joins Speakernomics to share how he captivates audiences and drives business success from the stage. Discover practical speaking, storytelling, and marketing tips directly from one of the most versatile voices in the industry.

How to keep an audience engaged with dynamic storytelling, humor, and unpredictability
Structuring your keynote like a flowing river, mixing serious and light moments to avoid predictability
Leveraging referrals and client feedback to strengthen your marketing as a speaker
Applying the "all pro" mentality—preparation, decisive performance, honest evaluation, and adaptation—to speaking
Building a consistent sales approach and the value of ongoing connection with clients and audiences

Tune in for real-world advice to energize your speaking business and leave a lasting impression on every audience.

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Mic Check: Are You Speaking with Integrity?

Tue, 10 Jun 2025 09:00:00 -0000

What does it really mean to be a professional speaker, and how do ethics shape our industry? This episode of Speakernomics gets real about professionalism, integrity, and the standards that set true pros apart.

The core values every NSA speaker should know—and actually live by
Where to draw the line between self-promotion and stretching the truth
How meeting planners judge speaker professionalism behind the scenes
Actionable tips from experienced pros on staying authentic and easy to work with
Why integrity, adaptability, and collaboration matter now more than ever in the age of AI

With special guests: Dr. Mary Kelly, CSP, CPAE, Mike Brian, Bill Cates, CSP, CPAE, Alan Berg, CSP, Laurie Guest, CSP, CPAE, Simon T. Bailey, CSP, CPAE, and Amanda Gore, CSP, CPAE.

Tune in to get practical advice on elevating your speaking business and reputation for the long haul.

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From Crickets to Cash: Systematic Lead Generation for Speakers with Julie Holmes

Tue, 03 Jun 2025 09:00:00 -0000

Rebuilding your speaking business can feel overwhelming, especially when the leads go quiet. In this episode of Speakernomics, Julie Holmes shares practical strategies for jumpstarting your lead generation and making your speaking business thrive.

How Julie Holmes rebuilt her speaking business from scratch after setbacks
The essential mindset shift for treating your speaking business like a real business
Concrete outbound lead generation strategies that go beyond waiting for inbound inquiries
Tracking, systems, and the importance of measuring what matters for lead outreach
Advice on choosing and actually using CRM and tech tools to support consistent lead generation

Watch now to learn how to speak, get paid, and repeat!

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From Stage to Screen: How Webinars Can Grow Your Speaking Business with Alaina G. Levine, CSP

Tue, 27 May 2025 11:55:00 -0000

Looking to grow your speaking business in the virtual world? In this episode of Speakernomics, Alaina G. Levine breaks down how webinars can deliver recurring revenue and lasting client relationships—even after the pandemic.

The difference between virtual presentations and webinars, and why framing matters
How Alaina pivoted to create a recurring revenue stream with webinars
Strategies for packaging, pricing, and fee integrity in virtual offerings
Developing a "curriculum" of topics versus booking one-off gigs
Building stronger client partnerships and funneling webinars into in-person opportunities

Don’t miss these actionable tips to turn virtual stages into business wins!

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Building Your Brand as a Speaker Social Media Tactics for More Bookings

Tue, 20 May 2025 11:58:00 -0000

Unlock next-level social media strategies for speakers with insights from top experts and booking agents. Discover the practical steps that make your social presence work for your speaking business.

How to choose the right social platform and boost consistency without spreading yourself too thin
Why social proof and testimonials matter more than self-promotion
Content strategies: balancing value, authenticity, and connection with your audience
The importance of tailoring posts to decision-makers, bookers, and meeting professionals
Actionable tips to maximize social media for bookings, brand-building, and business growth

Watch now to learn what truly works (and what to avoid) for speakers on LinkedIn, Instagram, YouTube, and more!

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Influence, Impact, and Encore: Laurie Guest’s Speaker Business Growth Playbook

Tue, 13 May 2025 09:00:00 -0000

In this episode of Speakernomics, host Kenneth Kinney (Shark) chats with Hall of Fame speaker Laurie Guest, CSP, CPAE about elevating your speaking business through exceptional customer service and keynote mastery. Get ready for actionable tips and insider stories that will help you stand out with clients and audiences alike.

Here's what you'll learn:

How Laurie Guest applies customer service excellence lessons from her corporate background to her speaking business
Why speed and responsiveness with clients and meeting planners matters for landing and keeping business
The value of bold moves, like asking for the encore and turning satisfied clients into long-term followers
A behind-the-scenes look at Laurie’s upcoming “Keynote DNA Hall of Fame Edition” session and its six essential keynote elements
Why building relationships off-stage at events like Influence is just as important as what happens on stage

Don't miss these strategies to speak, get paid, and repeat!

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Stand Out Globally: Expert Advice on International Speaking and Cross-Cultural Marketing

Tue, 06 May 2025 09:00:00 -0000

Discover what it takes to market yourself as a successful international speaker in the final part of the Speakernomics global speaking series. Join Kenneth Kinney and a panel of expert speakers as they reveal real-world strategies for adapting your message across borders and cultures.

How top speakers tailor their marketing (or not) for different countries and cultures
The importance of showcasing international experience through your website, language, and social proof
Why cultural nuances, communication styles, and relationship-building matter more than ever abroad
Ways to prove your credibility and de-risk your value to foreign event planners
Practical tips for customizing your content and personal brand to land gigs worldwide

Tune in for actionable advice to help you thrive as a truly global speaker!

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Finding Your Voice: Simon T. Bailey, CSP, CPAE on Becoming a Thought Leader, Not Just a Speaker

Tue, 29 Apr 2025 09:00:00 -0000

Whether you are an emerging or experienced speaker, let Simon’s journey inspire you to align your inner spark with external success and to leverage your expertise for meaningful, memorable impact.

In this episode of Speakernomics, host Kenneth Kinney (Shark) sits down with renowned CSP and CPAE Hall of Fame keynote speaker Simon T. Bailey to explore what it truly means to amplify your brilliance as a professional speaker. Simon, widely recognized as the world’s leading expert on brilliance, shares personal milestones, strategies for sustainable influence, and the pivotal role research has played in redefining his brand and value proposition in the speaking industry.

In this session, Simon will:

Illustrate how to differentiate yourself by embracing originality and authenticity rather than mimicking industry icons, ensuring your message resonates beyond the applause.
Analyze the impact of integrating proprietary research into your business, elevating conversations with decision-makers, commanding higher fees, and building long-term influence within client organizations.
Reflect on common career challenges—such as chasing stages and seeking validation from speaker bureaus—and encourage speakers to focus on service, humility, and the true meaning behind every keynote.

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Crossing Borders: Adapting Your Message and Style for Global Speaking Success

Tue, 22 Apr 2025 09:00:00 -0000

In this episode of Speakernomics, host Kenneth Kinney ("Shark") brings together an international panel of expert speakers—including Sylvie di Giusto, Elias Kanaris, Lovelda Vincenzi, David Lim, Joni Petty, Reiner Pettic, Antoni Lacinai, and Jesus Tobias—to explore what it really takes to succeed as a professional speaker on the global stage. This third part of a four-part international series dives deep into how to effectively target specific countries and adapt to diverse cultural audiences.

In this session, speakers will:

Demonstrate how to research and analyze new international markets, covering everything from cultural norms and economic priorities to competitive landscape and logistical realities.
Illustrate how to build and leverage relationships within local networks and how word-of-mouth and initial engagements can accelerate credibility and access in new regions.
Explain how to adapt and modify your content, style, and delivery—adjusting for language, humor, idioms, and cultural expectations—to foster meaningful connections and maximize audience engagement across borders.

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The Joy Advantage: Amanda Gore's Strategies for Authentic Audience Connection

Tue, 15 Apr 2025 09:00:00 -0000

In this engaging episode of Speakernomics, host Kenneth Kinney (Shark) welcomes accomplished author and speaker Amanda Gore to delve into the art of creating joyful experiences in the speaking industry.

In this session, Amanda will:

Demonstrate how to cultivate a joyful experience with your audience, emphasizing that fun and spontaneity are crucial tools for engaging and transforming your audience.
Discuss balancing edutainment by integrating profound content with humor and interaction, ensuring that even serious topics are delivered in an engaging and memorable manner.
Outline techniques for preparing and rehearsing that stress the importance of internalizing content rather than memorizing a set speech, allowing for genuine interaction and adaptability in response to audience dynamics.

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Position Yourself as a Go-To Expert in International Speaking Markets

Tue, 08 Apr 2025 09:00:00 -0000

This episode equips speakers with strategies to effectively position themselves across different global markets, ensuring their messages are impactful and well-received.

In this episode of Speakernomics, host Kenneth Kinney (Shark) connects with an array of guest speakers to explore thriving in the international speaking arena. With global perspectives from speakers hailing from the U.S., New Zealand, the UK, Singapore, South Africa, Germany, Sweden, Mexico, and Australia, this episode dives deep into strategies for succeeding as an international speaker.

In this session, participants like Ruby Newell-Legner, Sylvie di Giusto, and others will:

Evaluate the significance of localizing messages to align with cultural norms and values, highlighting the need to adapt standard topics like leadership and motivation to resonate with specific audiences.
Develop the ability to leverage relationships and in-person connections to open doors internationally, emphasizing the value of trust-based referrals over marketing assets.
Demonstrate the importance of building credibility from within a market by providing relatable proof of expertise and relevance to local audiences.

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Understanding the Value of Research in Keynote Speaking with Insights from Ty Bennett, CSP

Tue, 01 Apr 2025 09:00:00 -0000

In this episode of Speakernomics, the official podcast of the National Speakers Association, host Kenneth Kinney, also known as Shark, sits down with Ty Bennett, a CSP, author, entrepreneur, and leadership speaker redefining high performance. Ty Bennett shares his expertise on integrating research into keynote speeches and building audiences effectively.

In this session, Ty will:

Evaluate the importance of integrating research into keynote speeches to add credibility and engage both buyers and audiences effectively.
Illustrate strategies to enhance speaker performance through continuous desire for improvement, drawing inspiration from influential members of the NSA community.
Demonstrate methods to make presentations more experiential and engaging, ensuring that audiences see the value and connect deeply with the content by using storytelling and humor.

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Dive Into International Speaking: Expert Tips for Global Success

Tue, 25 Mar 2025 14:49:00 -0000

In this session, the esteemed speakers will:

Explain how to adapt speeches culturally and contextually to match diverse global audiences, ensuring both relevance and resonance.
Argue the significance of building strong, service-oriented relationships with international clients, rather than focusing solely on sales intentions.
Outline strategies for defining a clear international speaking strategy by targeting specific regions or industries aligned with personal values and expertise.

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Mastering Your Marketing Material

Tue, 18 Mar 2025 14:26:00 -0000

In this session, you will:

Analyze the various perspectives on the most critical marketing tool, including the significance of a compelling demo reel and a comprehensive website.
Explore the role of relationships and reputation in driving successful speaking engagements and building a thriving speaking career.
Synthesize the collective wisdom from speakers, agents, and meeting planners on creating a holistic marketing strategy that emphasizes transformation over self-promotion.

Speakers:

Mark Sharenbroich, CSP, CPAE
Karen McCullough, CSP
Denise Hamilton
David Stollman
Lois Creamer
Frank Kitchen, CSP
Deia Starr Rank
Mike Ganino
Michelle Joyce
Dennis Yu
Dejah Urbanovitch
Thom Singer, CSP
Christa Haberstock
Chris West
Shannon Jones

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Live From Thrive 2025!

Wed, 12 Mar 2025 18:48:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney, along with a lineup of thriving professional speakers, dives into strategies for filling gaps in a speaker's calendar and maintaining a thriving speaking business.

In this session, speakers will:

Demonstrate how leveraging existing relationships with past clients and connections can lead to more speaking engagements and referrals.
Encourage speakers to implement consistency and engage in daily proactive outreach to build momentum and opportunities.
Illustrate the effectiveness of personalized and direct engagement over mass marketing to nurture and grow professional networks.

Join us to discover innovative approaches to fill your speaking pipeline and start thriving in your speaking business.

Speakers:

Tony Chatman, CSP

Sarah Ohanesian

Jeff Bledsoe

Dr. Genie Snyder, CSP

Dr. Nguyen (Tom) Griggs

Joyce Marter

Steve Shapiro, CSP, CPAE

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Larry Long Jr. on Turning Energy into Sales and Building Lasting Speaker Relationships

Tue, 04 Mar 2025 10:00:00 -0000

Tune in to discover Larry's secrets to transforming dread into confidence by shifting sales mindsets and building lasting connections.

In this energizing episode of Speakernomics, host Kenneth "Shark" Kinney engages in a lively conversation with Larry Long Jr., President of NSA Carolinas and a dynamic sales influencer. Larry shares his unique perspective on the art of selling yourself as a professional speaker and the significant influence of establishing genuine relationships through content creation on LinkedIn.

In this session, Larry will:

Define sales as a transfer of energy, encouraging speakers to analyze how their passion and excitement fuel their communication and audience engagement.
Explain the importance of developing and leveraging meaningful relationships through LinkedIn to secure speaking engagements.
Encourage speakers to evaluate the platforms where their potential clients and buyers are active, ensuring their content is both strategic and influential.
Challenge viewers to reflect on their level of dedication—whether they are merely interested, committed, or fully obsessed with their speaking career.

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Transform Your Presentations Using Cognitive Load Theory and Neuroscience with John F. Edwards, CSP

Tue, 25 Feb 2025 10:00:00 -0000

In this episode of Speakernomics, host Kenneth Kinney (Shark) engages in a captivating discussion with author, leadership coach, and award-winning international speaker John F. Edwards, CSP. Together, they delve into the art of delivering powerful and impactful presentations through the lens of neuroscience.

In this session, John will:

Explain the significance of understanding different types of presentations and their cognitive requirements, encouraging speakers to analyze and categorize their content across the presentation continuum.
Illustrate how to identify and integrate actionable tactics into presentations by applying cognitive load theory to avoid overwhelming the audience's working memory.
Demonstrate strategies to overcome audience distractions, emphasizing the creation of shared moments for building trust and engagement early in the presentation.

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Building Trust and Connection Chad Littlefield's Secrets to Creating Conversations That Matter

Tue, 18 Feb 2025 14:00:00 -0000

In this episode of Speakernomics, host Kenneth Kinney (Shark) engages with Chad Littlefield, a speaker, bestselling author, and global expert on asking questions that build trust and connection in teams. Chad shares his unique insights on how to create conversations that not only matter but also create tangible change in the future.

In this session, Chad will:

Demonstrate how to design questions that foster meaningful interactions and deepen connections, particularly emphasizing the importance of identifying and addressing real problems.
Analyze the shift from purely speaking at an audience to facilitating engaging conversations that enhance participation and learning.
Illustrate how focusing on hyper-specific niches for short periods can strategically expand a speaker's influence and business growth.
Clarify the distinction between running a scalable speaking practice and a larger business model, prioritizing impactful connections over sheer volume.

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Cultural Strategy in Global Speaking Insights with Dr. Lisa Jenkins Brown

Tue, 11 Feb 2025 10:00:00 -0000

this episode of Speakernomics, host Kenneth "Shark" Kinney welcomes Dr. Lisa Jenkins Brown, a renowned speaker and cultural strategist, to discuss the art of connecting with diverse audiences in the speaking business.

In this session, Dr. Lisa Jenkins Brown will:

Identify the role of professional speakers as researchers by nature and describe how to integrate cultural understanding into your preparatory research to enhance audience connection globally.
Propose the implementation of pre-presentation surveys to gather valuable insights, enabling speakers to tailor their messages for better audience engagement.
Advocate for maintaining authenticity and purpose in your speaking topics, even as the commercial and political tides shift, asserting that staying true to your core beliefs will lead to sustained success in the speaking industry.

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Mastering Memorable Speeches with the Sticky Framework With Brian Walter, CSP, CPAE

Tue, 04 Feb 2025 10:00:00 -0000

This episode of Speakernomics, host Kenneth "Shark" Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares his expert advice on creating memorable and "sticky" content in the ever-evolving speaking industry.

In this session, Brian will:

Explain the "sticky framework" as a crucial method for speakers to design presentations that resonate. Attendees will learn to identify and apply the framework's components: gettable, feelable, sayable, and doable in their presentations.
Illustrate how to identify the Scooby Doo moment in a speech, ensuring that speakers recognize and craft their 'aha' moments to maximize audience engagement and recall.
Discuss techniques for crafting and branding key points, using memory hacks and storytelling to enhance the impact and retention of a speaker's message.

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Align Your Topics with Market Needs: Lessons from Traci Brown, CSP

Tue, 28 Jan 2025 10:00:00 -0000

In this session, Traci will:

Differentiate the importance of focusing on the problem you solve rather than the solutions you offer, emphasizing this shift as a key to marketing success.
Illustrate through personal experience how identifying and niching into a specific, expensive problem, such as fraud prevention, can turn you from a "nice-to-have" to a "must-have" speaker.
Provide insight into the mental shift needed to narrow down your lead magnet and achieve laser-focused branding, which leads to greater relief and success rather than anxiety.

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Key Strategies for Effective Speaking and Storytelling from Patricia Fripp CSP, CPAE, Cavett Award

Tue, 21 Jan 2025 10:00:00 -0000

Prepare to be frippnotized and take your speaking career to the next level with Patricia Fripp's time-tested advice and actionable insights.

In this session, Patricia will:

Guide speakers to focus on their audience and ensure their stories are relevant and engaging for the listeners, making them feel connected and invested.

Demonstrate the significance of having a core message and adaptable content that can be customized for different industries and varied speech lengths.

Advocate for the hiring of a speech coach, providing key insights into how even seasoned speakers can continue to improve and refine their presentations.

Highlight the importance of specificity in language and offers strategies to enhance the clarity and impact of your words

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Fee Integrity in Speaking: Tips for Preserving Value Without Losing Opportunities

Tue, 14 Jan 2025 15:49:00 -0000

Join Shark and his lineup of seasoned professionals to enhance your understanding of fee management and explore balanced, ethical approaches to maintaining speaker value in a fluctuating market.

In this session, you will:

Evaluate the concept of fee congruency and how it allows speakers to adapt their fees based on added values or specific circumstances.
Create a strategy for maintaining fee integrity while being open to non-monetary value exchanges when clients face budget constraints.
Analyze the importance of having a structured fee schedule and the benefits of aligning speaking engagements with personal and family commitments.

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Engaging Diverse Audiences Worldwide with Lenora Billings-Harris, CSP, CPAE, Cavett Award

Tue, 07 Jan 2025 16:23:00 -0000

Join us for a deep dive into professional speaking tips that will elevate your approach to inclusivity, audience engagement, and message delivery.

In this session, Lenora will:

Demonstrate how to create a compelling opening that captures the audience's attention within the first 60 seconds.
Illustrate the importance of cultural research and adaptation to resonate with diverse audiences across industries and cultures.
Model effective strategies for handling Q&A sessions, ensuring they enhance rather than detract from your final message.

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From Boring Bios to Bold Intros, Insights with Christine Cashen, CSP, CPAE

Tue, 31 Dec 2024 09:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney welcomes Christine Cashen, a CSP Hall of Famer, award-winning author, and cancer survivor, as she shares her valuable insights on crafting engaging speaker introductions and memorable titles.

In this session, Christine will:

Demonstrate how to spark curiosity in an audience with a captivating and personalized introduction to form strong connections.
Guide speakers to create unique, standout titles and taglines that differentiate them from the competition.
Explain the importance of naming and claiming your core concepts to create memorable, actionable advice for audiences.

For more information please visit: Christine Cashen: Dynamic, Hilarious Motivational Speaker

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AI, Licensing, and Virtual Speaking: Key Strategies for Success with Lois Creamer

Tue, 24 Dec 2024 09:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with consultant and renowned author Lois Creamer, who specializes in helping speakers, consultants, and experts book more business and fully monetize their intellectual property.

In this session, Lois will:

Highlight the dramatic shift towards virtual presentations and underscore the necessity for speakers to adapt and utilize platforms like Zoom.
Explain the critical need to manage and protect intellectual property through strategic licensing agreements.
Describe how to integrate AI as a tool to enhance writing and prospecting while maintaining authenticity in your voice and content.
Emphasize the importance of leveraging NSA's resources, such as the vault, and engaging with chapter meetings to build community and sustain a speaking career.

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From Humble Beginnings to Global Influence with Dr. Nido Qubein, CSP, CPAE, Cavett

Tue, 17 Dec 2024 09:00:00 -0000

In this milestone 200th episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Dr. Nido Qubein explore the principles of legacy, impact, and the essential elements of connecting authentically with an audience. Offering valuable insights for professional speakers seeking to elevate their craft.

In this session, Dr. Qubein will:

Explain how adversity can be transformed into abundance by building strength and distinction, drawing from his inspiring background as an immigrant and his subsequent rise to prominence.
Highlight the importance of authenticity over charisma in public speaking, emphasizing that genuine experiences and stories from building businesses significantly resonate with audiences.
Analyze the critical balance between content and context in delivering effective speeches, stressing the need to tailor messages to suit the audience and the specific circumstances.

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Leadership Across Generations with Phil & Alyson Van Hooser

Tue, 10 Dec 2024 11:01:00 -0000

Kenneth "Shark" Kinney speaks with Phil Van Hooser, CSP, CPAE, Cavett Recipient, and Alyson Van Hooser, exploring the art of building a trusted brand and a family legacy in the speaking industry. With Phil's seasoned expertise and Alyson's leadership acumen, they offer invaluable insights.

In this episode, Phil and Alyson will:

Discuss the importance of mentorship and character, urging speakers to seek out mentors who are genuine on and off stage.
Share effective strategies for generating business leads, emphasizing the power of personalized communication through calls and emails over social media.
Explain the transition from a personal to a family speaker brand, highlighting digital identity considerations and the benefits of co-presenting to offer diverse perspectives.
Illustrate the impact of storytelling in shifting audience perceptions and establishing credibility, especially for young leaders overcoming stereotypes.

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Maximizing Social Media for Speakers with Corey Perlman, CSP

Tue, 03 Dec 2024 09:00:00 -0000

Gain practical insights and case studies that show how you can maximize your social media presence and connect more effectively with potential clients.

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with social media expert, and bestselling author, Corey Perlman, CSP about the essential role of social media strategies in a professional speaker's business.

In this session, Corey will:

Explain the significance of leveraging existing content, such as keynotes and interviews, to curate authentic and engaging social media posts.
Illustrate strategies for growing a follower base on platforms like LinkedIn and Instagram, with particular focus on using sponsored posts effectively.
Discuss the benefits of consistency in social media presence and maintaining top-of-mind awareness through strategic content sharing.

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Last Story Standing: NSA's National Storytelling Competition

Tue, 26 Nov 2024 09:00:00 -0000

This year, the National Speakers Association hosted its first national speaking competition, where finalists competed at the annual Influence summer conference in August.

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with competition mastermind, Mike Brian, regional competition winner Jody Orgill Brown, and national competition winner Jeff Rogers. Together, they delve into the significance of storytelling in the professional speaking arena and discuss the impact of the "Last Story Standing" competition.

In this session, you will:

Analyze the benefits of participating in storytelling competitions to enhance speaking skills and career visibility.
Demonstrate the importance of storytelling structure, such as using a "rhythm document" for creating impactful narratives.
Evaluate the process of refining stories through continuous practice and emotional engagement.

ADDITIONAL RESOURCES

Click Here to learn more about NSA's Last Story Standing and find out how YOU can compete in 2025!

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Event Mastery and Client Connections with Jeff Civillico, CSP, CPAE

Tue, 19 Nov 2024 09:00:00 -0000

This week on Speakernomics, host Kenneth "Shark" Kinney speaks hall of fame speaker and emcee Jeff Civillico, CSP, CPAE. Jeff shares his expert insights on maximizing engagement and effectiveness at conferences, underlining the strategic aspects of relationship-building, philanthropy, and using video in professional speaking.

In this session, Jeff will:

Demonstrate the process of building and maintaining strong relationships with clients from contract finalization through post-event follow-ups, ensuring ongoing engagement and satisfaction.
Illustrate the importance of personalizing client interactions and gifts based on attentive listening and observing individual client preferences to make clients feel valued and understood.
Explain how to integrate philanthropy into professional speaking as a means to enhance personal connections, maintain professional fee integrity, and differentiate oneself in the market.

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The Spirit of Cavett

Tue, 12 Nov 2024 18:00:00 -0000

Join us to learn the rich insights and actionable takeaways that epitomize the "Spirit of Cavett" and how it reshapes the speaking profession each day.

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with NSA Members, Hall of Fame Speakers, Cavett Award Recipients, and more, celebrating "The Spirit of Cavett" which NSA celebrates every year on November 14th.

In this session, you will:

Understand Cavett Robert's legacy and the foundational values he instilled that continue to evolve the NSA community.
Explore the principles of collaboration and mutual support as central to thriving in the speaking industry.
Identify the importance of giving back and mentoring new members to foster a strong, inclusive community within professional speaking organizations.
Examine the impact of adopting an abundance mentality over competition.

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Trust Building and Authentic Connections with Jason O. Harris

Tue, 05 Nov 2024 09:00:00 -0000

Deepen your understanding of establishing meaningful connections, leveraging feedback for growth, and differentiating yourself in the speaking marketplace. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Jason O. Harris, retired lieutenant colonel from the US Air Force, bestselling author, and keynote speaker. Jason shares his journey into the world of professional speaking, underscoring critical strategies and lessons learned along the way.

In this session, Jason will:

Emphasize the importance of building trust with an audience through connections and systematic engagement using tools like LinkedIn and personalized videos.
Illustrate how to adapt and improve from on-stage failures by receiving candid feedback and refining pre-speech preparations.
Highlight the significance of a service-oriented approach, serving clients' needs and creating authentic relationships without seeking immediate returns.

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How to Recover From an Epic Fail

Tue, 29 Oct 2024 08:00:00 -0000

Join us for a memorable episode that will arm you with the strategies you need to overcome any on-stage challenges with grace and professionalism. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with an ensemble of seasoned speakers sharing their most memorable "epic fails" and the invaluable lessons they learned while on stage.

In this session, our speakers will:

Define the significance of respecting time limits and preparing backup plans to handle unforeseen circumstances.
Illustrate how humor and humility can be potent tools to manage and recover from unexpected situations during presentations.
Analyze the importance of being adaptable and staying positive to turn potential mishaps into valuable learning experiences.

In this episode you will hear from:

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Mastering Sales Conversations: Secrets to Filling Your Speaking Calendar

Tue, 22 Oct 2024 08:00:00 -0000

Cultivate a winning sales strategy and elevate your speaking career! In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Mark Hunter, CSP, author of several books on sales and prospecting, sharing his invaluable expertise on thriving in the speaking business.

In this session, Mark will:

Explain the significance of maintaining a robust sales pipeline by engaging in five meaningful conversations daily to ensure consistent booking opportunities.
Illustrate the advantage of adopting both a hunter and farmer mindset by sharing the importance of direct outreach and sustained engagement to secure speaking gigs.
Guide speakers on establishing strong personal connections with decision-makers by discussing methods to understand their unique needs and continuously adding value to their organizations.
Highlight strategies like Book a Meeting from a Meeting (BAMFAM) to keep the momentum in the sales process and reduce prospects' chances of going radio silent.

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Supporting Speakers Through Scholarships, Grants, and Disaster Relief with Patrick Henry, CSP

Tue, 15 Oct 2024 18:00:00 -0000

Deepen your understanding of the NSA Foundation's mission, and discover tangible ways to contribute to and benefit from this invaluable support network within the speaking profession.

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with chair of the NSA Foundation, Patrick Henry, CSP.

In this session, Patrick will:

Illustrate the pivotal role of the NSA Foundation, detailing how its diverse initiatives, including disaster relief funds, technology grants, and scholarships, are designed to support members in their most critical times of need.
Explain the foundation's history and growth, demonstrating how a small act of collective generosity evolved into a robust, multi-million dollar fund serving the speaker community.
Encourage speakers to take proactive steps in identifying peers who might be struggling, and learn how to fill out applications on their behalf to ensure those in need receive timely assistance.
Highlight the importance of engaging with and giving back to the NSA community, elaborating on how these actions not only foster professional growth but also build lasting, meaningful relationships.
Share inspiring stories of resilience and benevolence within the community, showcasing how both small and large acts of kindness have significantly impacted individuals' lives, reinforcing the message that no speaker should feel isolated.
Emphasize the practical steps and processes involved in distributing aid, with insights on how to navigate the foundation's offerings in times of personal or widespread crisis.

To learn more about the NSA Foundation, go to: https://www.nsafoundation.org

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Boosting Speaker Sales with AI and Data with Sam Richter, CSP, CPAE

Tue, 08 Oct 2024 08:00:00 -0000

Learn how to stay ahead in the speaking industry by mastering the art of blending technology with genuine human connection. In this episode of Speakernomics, host Kenneth "Shark" Kinney invites Hall of Fame speaker, best-selling author, and AI expert, Sam Richter. Sam sheds light on leveraging AI to amplify your speaking business while maintaining authenticity.

In this session, Sam will:

Explain how to analyze the vast pool of data to find the right decision-makers and tailor your outreach, making it highly relevant and effective.
Illustrate strategies to incorporate AI in building and maintaining client relationships, ensuring consistent communication without losing the human touch.
Emphasize the importance of being authentic and genuine, especially in a world increasingly dominated by AI technologies, and how your humanity can be a key differentiator in winning over clients.

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Magic, Moments, and Mastery: Tips for Engaging and Inspiring Audiences with Jon Petz, CSP, CPAE

Tue, 01 Oct 2024 08:00:00 -0000

This week on Speakernomics, host Kenneth "Shark" Kinney speaks with newly inducted Hall of Famer, Jon Petz, CSP, CPAE. Jon's mastery in integrating magic with speaking has not only wowed audiences but has also set new benchmarks in creating memorable moments on stage.

In this session, Jon will:

Illustrate how to create unique connections and memorable moments on stage, ensuring the audience feels a sense of amazement and emotional engagement.
Analyze the balance between delivering high content and maintaining audience engagement, emphasizing the need for actionable tactics coupled with a compelling narrative.
Encourage speakers to embrace their unique traits and get coaching early to refine their craft and structure, thereby enhancing their onstage presence and overall speaking performance.

Watch this episode on our YouTube Channel!

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Using Curiosity to Boost Your Speaking Career with Diana Kander

Tue, 24 Sep 2024 08:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Diana Kander, an innovation consultant, keynote speaker, former professor, and New York Times bestselling author, to share her insights on leveraging curiosity in the speaking business.

In this session, Diana will:

Illustrate the significance of constantly iterating and improving the core product, which is the speech itself, at every stage of a speaking career.
Encourage speakers to prioritize activities with high ROI and concentrate on the fundamentals of relationship management and referral follow-ups.
Model the practice of breaking down and repurposing content into flexible "chunks" to customize speeches for different audiences effectively.

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What Does it Mean to Earn Your CSP?

Tue, 17 Sep 2024 08:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney, speaks with several of NSA's Certified Speaking Professionals.

This esteemed group sheds light on the significance and impact of acquiring the Certified Speaking Professional (CSP) designation in the speaking industry.

In this session, guests will:

Highlight the CSP designation as a marker of legitimacy and an essential differentiator in marketing that assures clients of professionalism and commitment.
Discuss the evaluation process, and emphasize investing in high-quality video presentations and maintaining meticulous documentation of speaking engagements.
Recommend connecting with mentors and leveraging resources from the National Speakers Association (NSA) to navigate the CSP certification journey efficiently.

In this episode, you'll hear from:

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Prioritizing Life and Career with Dr. Willie Jolley, CSP, CPAE, Cavett Recipient

Tue, 10 Sep 2024 08:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame speaker Dr. Willie Jolley about the art and science of professional speaking. With a career spanning countless successful engagements and media appearances, Dr. Jolley offers invaluable advice for both aspiring and seasoned speakers.

In this session, Dr. Jolley will help you:

Prioritize aspects of life effectively to create a harmonious balance between work and family.
Utilize the importance of consistent and multi-platform content creation and dissemination to engage broader audiences.
Develop an understanding of how speaking frequently can hone your skills and increase your confidence.

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What Makes a Speaker Different?

Tue, 03 Sep 2024 08:00:00 -0000

Discover how to stand out as a speaker, make a genuine difference for your audience, and thrive in your professional speaking career in this episode of Speakernomics. Host Kenneth "Shark" Kinney delves into what makes a speaker truly different and memorable, featuring insights from 16 expert guests.

In this session, you will:

Illustrate the significance of authenticity and uniqueness by incorporating talents or activities such as art, music, or storytelling to entertain and educate the audience.
Emphasize the importance of professional conduct by demonstrating how being easy to work with both on and off the stage can enhance a speaker's reputation and lead to repeat business.
Encourage speakers to utilize clarity, contrast, energy, and passion in their presentations to create impactful and memorable speeches.

In this all-star session, you will hear from:

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Cold Outreach Unveiled with Lisa Ryan, CSP

Tue, 27 Aug 2024 09:00:00 -0000

Are you struggling with the challenges of cold outreach for your speaking business? In this episode of Speakernomics, host Kenneth "Shark" Kinney talks with past president of the NSA Ohio chapter and employee engagement expert, Lisa Ryan, CSP. Lisa, shares her expert insights on why and how to embrace outbound marketing.

In this session, Lisa will help you:

Understand the importance of cold outreach and overcoming the fear of the phone
Identifying key industry associations for building your prospect list
Effective techniques for phone outreach and leaving impactful voicemails
Crafting personalized and compelling emails to generate leads
Utilizing CRM systems for consistent follow-up and maintaining client relationships

Additional Links & Resources:

Learn more about Motivational Media
Click here to learn more about how NSA Membership can help you build a better speaking business and become a better speaker!

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Maximize the Effectiveness of Your Vocal Deliveries & Maintain Vocal Health with John Watkis

Wed, 21 Aug 2024 01:00:00 -0000

Kenneth "Shark" Kinney speaks with John Watkis, an acclaimed speaker, voiceover artist, actor, and coach this week on Speakernomics. John shares his expert advice on how professional speakers can maximize the effectiveness of their vocal deliveries and maintain vocal health.

In this episode, John will:

Explain how to self-assess and monitor vocal habits to improve speaking performance.
Instruct on the importance of proper vocal preparation and maintenance through hydration, vocal rest, and specific exercises.
Demonstrate the significance of utilizing pitch, pace, volume, and tone to create a captivating and dynamic speaking engagement.
Motivate speakers to embrace their authentic voice and integrate their personality into their presentations for a genuine connection with the audience.

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Repurpose Your Content Using AI-Powered Software with Greg Wasserman

Tue, 13 Aug 2024 08:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Greg Wasserman, Head of Relationships for Castmagic, to explore innovative ways professional speakers can maximize and repurpose their content using AI-powered software.

In this session, Greg will:

Explain how Castmagic's AI technology can transform audio and video recordings into various forms of written content, enabling speakers to work smarter, not harder.
Demonstrate how to leverage AI tools to repurpose keynotes and coaching calls into valuable content assets like blog posts, social media snippets, and even lead magnets.
Discuss strategies for aggregating and summarizing Q&A sessions to enhance future presentations and create additional resources for audiences.

Additional Links:

Learn more about Castmagic here.
Learn more about NSA Membership here.

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The X-Factor of In-Demand Speakers

Tue, 06 Aug 2024 16:10:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney invites 13 expert speakers to share their insights on what makes a speaker in-demand.

In this session, the experts will:

Emphasize the importance of delivering relevant, problem-solving content tailored to a specific audience, ensuring your message resonates with the listeners.
Illustrate strategies for leveraging name recognition and creating a memorable audience experience to capture and maintain attention.
Discuss how to establish a strong reputation in the industry through continual self-marketing and by being an engaging and delightful presence on stage.

In this all-star session, you will hear from:

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Transformative Power of Video in the Speaking Business with Matt Bauer

Tue, 30 Jul 2024 08:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Matt Bauer, founder of Motivational Media, delving into the transformative power of video in the speaking business.

In this session, Matt will:

Explain the importance of capturing a speaker's authentic experience through various filming techniques, rather than just documenting the event.
Discuss the strategic use of video editing for different platforms, highlighting the need for short, jump-cut content on social media and longer, more detailed videos for professional audiences.
Encourage use of color grading and audio optimization in videos to uphold brand standards and enhance viewer engagement.
Reflect on the potential and limitations of AI in video content creation, emphasizing the distinction between technical efficiency and maintaining authentic human connection.

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Navigating Association Speaking with Ed Rigsbee, CAE, CSP

Tue, 23 Jul 2024 08:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Association Expert, and co-founder of Cigar PEG, Ed Rigsbee, CAE, CSP. Ed shares his expert strategies for speakers aiming to connect with associations and leverage those connections to grow their businesses.

In this session, Ed will:

Illustrate the significance of positioning oneself as a thought leader within a specific industry using a parachute analogy to determine the core topic.
Advise on the importance of building relationships with editors by offering valuable articles, which can lead to introductions to key decision makers.
Emphasize the need for speakers to have different fee structures for corporate and nonprofit events and discuss the pros and cons of each.

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The Speaker's Guide to Authenticity, Storytelling & Impactful Delivery with Mike Domitrz, CSP, CAPE

Tue, 16 Jul 2024 08:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney sits down with Hall of Fame Speaker & coach, Mike Domitrz, CSP, CPAE, who shares his expertise on thriving and growing a speaking career.

In this session, Mike will:

Challenge speakers to differentiate their approach to scripting by finding a balance that allows their authentic personality to shine through, rather than adhering strictly to a fully scripted talk.
Guide speakers to evaluate their content and delivery to ensure they are subject matter experts, trusting their knowledge to speak confidently without the crutch of a script.
Encourage speakers to apply techniques in selling from the stage tactfully, ensuring that any sales pitch offers genuine value and doesn't detract from the primary content of the presentation.

Additional Links & Resources:

L earn more about Mike's October Speaker Retreat in Costa Rica!
2024 Influence Aug 3-6th Denver, CO

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Expert Advice: How to Create Captivating Speaker Demo Reels

Tue, 09 Jul 2024 15:38:00 -0000

In this special edition of Speakernomics, host Kenneth "Shark" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel.

By the end of this episode*, you will:

Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative within your demo reel.
Demonstrate techniques to quickly and effectively grab the viewer's attention, ensuring your video is tailored to the client's needs.
Explore the significance of authenticity, storytelling, and audience interaction in building a compelling and credible speaker video.
Identify best practices for maintaining a dynamic and fast-paced reel that highlights your speaking style and expertise.

In this all-star session, you will hear from:

*Watch this episode on YouTube!

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Elevate Your Speaking Game: Lessons from a Keynote Director with Mike Ganino

Tue, 02 Jul 2024 08:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney delves into the intricacies of transforming your relationship with your audience with Keynote Director, Mike Ganino.

In this session, Mike will:

Differentiate between public speaking coaching and keynote directing, emphasizing the need for professional speakers to elevate their performance beyond basic stage comfort and into transformative experiences.
Demonstrate how specificity and heightened sensory details in storytelling, such as using vivid imagery and physical actions, can significantly enhance audience connection and engagement.
Encourage speakers to critically analyze their stage movements and vocal choices, ensuring they add clarity and contrast to keep the audience engaged and on edge.

Additional Links:

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Navigating Modern Book Publishing and Marketing Strategies with Mike Stickler

Tue, 25 Jun 2024 08:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Mike Stickler, delve into the evolving landscape of book publishing and marketing for professional speakers. As the founder of Leadership Books and an experienced author, Mike shares invaluable insights tailored for today's dynamic market.

In this session, Mike will:

Analyze the importance of a multi-faceted marketing strategy including social media testing, continual audience engagement, and leveraging influential endorsers to improve book visibility and sales.
Distinguish between traditional and online book selling, recognizing the necessity of collecting buyer data and adapting to changing consumer behaviors in bookstores.
Explore the benefits of converting books into engaging online courses, incorporating elements like video, music, and graphics to reach broader audiences and boost marketing efforts.

Join this informative session to modernize your approach to book publishing and enhance your speaking business with actionable marketing strategies.

Additional Links

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Mastering Networking and Customer Insights with Harvey Mackay, CPAE

Tue, 18 Jun 2024 08:00:00 -0000

In this special episode of Speakernomics, host Kenneth "Shark" Kinney sits down with the legendary author and hall of fame speaker, Harvey Mackay, CPAE to delve into the intricacies of networking, effective customer engagement, and the art of staying unpredictable in sales and persuasion.

In this session, Harvey will:

Emphasize the necessity of maintaining and nurturing an extensive professional network over time by regularly connecting through personalized outreach, such as calling on birthdays or sending relevant articles.
Introduce the Mackay 66, a comprehensive 66-question customer profile designed to help speakers understand and tailor their interactions with their audience on a more personal level.
Advocate the critical role of practice in honing one’s speaking abilities, stressing that "perfect practice makes perfect" and suggesting the use of coaches to unlock one's full potential.

Don’t miss this enlightening episode, where mastering the subtle nuances of customer engagement and networking is explored with insights that will elevate your professional speaking journey.

**Take Advantage of Harvey's Offer!***

Harvey is offering listeners of Speakernomics FREE access to his Harvey Mackay Academy! Get access by emailing gbailey@mackay.com and let them know you listened to Harvey's episode!

Special thanks to our sponsor, Leadership Books!

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Creating Audience Connection through Storytelling with Andy Henriquez

Tue, 11 Jun 2024 08:00:00 -0000

This week on Speakernomics, host Kenneth "Shark" Kinney speaks with strategic storytelling expert Andy Henriquez, sharing his insights on crafting compelling narratives that resonate with audiences.

In this session, Andy will:

Illustrate the necessity of using peaks and valleys in storytelling to emotionally connect with the audience and reflect their own experiences.
Share strategies for investing in oneself and in storytelling craft to achieve business success and impactful speaking engagements.
Explain the difference between keynote and offer stories, focusing on the importance of creating a sense of urgency to move the audience to action.
Emphasize the need for early buy-in from the audience before delving into storytelling to ensure alignment and receptiveness to the message being conveyed.

Additional Links & Sponsor:

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Breaking Boundaries: Grow Your Audience Internationally with Sylvie di Giusto, CSP

Tue, 04 Jun 2024 08:00:00 -0000

In this episode of Speakernomics, Sylvie di Giusto, CSP discusses positioning oneself in the global speaking market. Delving into her experiences as an international keynote speaker, Sylvie shares invaluable strategies for speakers aspiring to reach a broader audience.

By the end of this episode, you will be able to:

Evaluate the intrinsic value of your accent and unique perspective as a speaker to effectively promote yourself on the global stage.
Customize your presentations by conducting thorough research on the organization, audience, and cultural nuances, elevating the impact of your message across diverse settings.
Cultivate lasting connections beyond the stage by continuing the journey with clients, offering support to audience members, and debriefing with fellow speakers to enhance professional growth.

Additional Links & Resources

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Leveraging Behavioral Neuroscience for Greater Influence with René Rodriguez

Tue, 28 May 2024 09:00:00 -0000

Kenneth "Shark" Kinney sits down with Wall Street Journal bestselling author, keynote, and transformational speaker coach René Rodriguez. Using behavioral neuroscience, Rene provides actionable strategies for professional speakers to exert influence and amplify their impact.

In this session, René will:

Explain the distinction between influence and being an influencer, emphasizing the need to align one's speaking goals with the strategic objectives of event sponsors.
Demonstrate how speakers can enhance their visual presence, voice tonality, and audience engagement techniques to maximize their influence on stage.
Illustrate the role of AI in the speaking industry, advising on how to utilize AI as a creative and analytical tool without compromising the authenticity and effectiveness of personal delivery.

Additional Links & Sponsors:

More about Influence '24
More about Primeau Productions
More about Leadership Books

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Transforming One-Time Gigs Into Repeated Speaking Opportunities with Justin Jones-Fosu, CSP

Tue, 21 May 2024 09:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Justin Jones-Fosu, CSP, an internationally acclaimed speaker, social entrepreneur, and CEO of Work Meaningful. Justin shares his expertise on how speakers can sell beyond the first engagement.

In this session, Justin will:

Illustrate the ten-by-ten-by-ten model for producing valuable content, allowing speakers to create new knowledge and add depth to their presentations.
Explain the importance of using the right language to foster meaningful client relationships and uncover new opportunities.
Demonstrate how to implement an aftercare action plan that maximizes value for clients, including strategies like modularizing content, creating discussion guides, and offering tip videos.
Advocate for a heart-based approach to client interactions to build long-term, impactful business relationships.

Join us to elevate your speaking business by adding more value through strategic content creation, effective communication, and sustained client engagement.

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Is Speaking the Business or the Product? with David Avrin, CSP, GSF

Tue, 14 May 2024 09:00:00 -0000

This week on Speakernomics, host Kenneth "Shark" Kinney is joined by David Avrin, CSP who shares valuable insights from his long career in the speaking industry and shares a sneak preview of what he'll be talking about on the Main Stage at Influence 2024!

In this session, David will:

Clarify the distinction between the art of speaking and the business of booking speaking gigs. He emphasizes that the real work and financial success stem not from speaking engagements themselves but from mastering the process of acquiring these opportunities.
Offer strategic advice on marketing oneself as a speaker, urging the importance of not appearing outdated and demonstrating clear, tangible benefits to potential clients.
Discuss creating systematic processes for daily business activities that ensure consistent outreach and follow-up with potential clients, utilizing CRMs and other tools to maintain and grow professional engagements effectively."

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Secrets to a Lasting Speaking Career with Grant Baldwin

Tue, 07 May 2024 09:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Grant Baldwin, the founder of The Speaker Lab, to delve into strategies for building a sustainable speaking business.

In this session, Grant will:

Illustrate the necessity of treating a speaking career as a legitimate business and adopting a long-term perspective on growth and success, advocating for commitment and consistent effort.
Discuss the critical importance of identifying a specific audience and problem, demonstrating how laser-focused positioning can enhance the effectiveness and demand for a speaker’s services.
Emphasize proactive outreach and follow-up, encouraging speakers to initiate contact and sustain relationships rather than waiting for opportunities to come their way, to ensure a continuous flow of engagements.

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Transforming Simple Metaphors into Career Milestones with Mark Scharenbroich, CSP, CPAE

Tue, 30 Apr 2024 09:00:00 -0000

In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame Speaker Mark Scharenbroich to explore how simple metaphors can turn into impactful careers in professional speaking.

In this enlightening session, Mark will:

Illustrate how to captivate and connect with diverse audiences by turning everyday observations into profound, relatable messages that resonate with people from all walks of life.
Explain the significance of continuously refining and adapting speaking content by responding to the subtle cues and feedback received from audiences during presentations.
Demonstrate the critical role storytelling plays in engaging an audience, emphasizing not just the tale itself but its tailored relevance to the audience, ensuring it speaks directly to their experiences and challenges.

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The Evolution of Professional Speaking with Don Hutson, CSP, CPAE

Wed, 24 Apr 2024 09:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame speaker and NSA past president Don Hutson, CSP, CPAE. With an extensive history in the speaking industry, Don shares valuable takeaways on sustaining a successful speaking career.

During this episode, Don will:

Elaborate on the significance of in-depth research and tailored content, urging speakers to analyze the needs of each engagement to ensure their message resonates on a deeper level with the audience.
Demonstrate how to leverage relationship building and effective networking to nurture and maintain a thriving speaking practice, focusing on the crucial role of senior decision-maker satisfaction for repeat business.
Encourage the development of engaging storytelling through powerful vignettes, allowing speakers to connect emotionally with their audience and leave a memorable impact.

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Building Your Speaking Empire with Ross Bernstein, CSP, CPAE

Wed, 17 Apr 2024 09:00:00 -0000

This week on Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame Speaker, Ross Bernstein, about the mechanisms of building and sustaining momentum in a demanding speaking career.

In this episode, Ross will:

Illustrate the power of authenticity in the speaking industry by showcasing how to be funny, entertaining, insightful, and deliver great value to audiences.
Encourage speakers to create personalized success models and foster fruitful connections, underscoring how to leverage social media and personal interactions effectively.
Advocate for a lifestyle-integrated business model that aligns with one’s passions, demonstrating how to integrate work, family, and travel into a fulfilling career.

You'll gain insight into Ross's remarkable ability to maintain a substantial volume of speaking engagements, his approach to mentorship, and the balance between work and life that supports his thriving professional and personal life.

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Discover and Use Your Unique Actor Type with Robyn Hatcher, CSP

Wed, 10 Apr 2024 09:00:00 -0000

In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney visits with renowned communications expert, author, and president of the NSA New York City chapter, Robin Hatcher, CSP. Robin leverages her experience as a professional actor and soap opera writer to illuminate the concept of "actor types" in the context of communication for speakers.

Throughout this episode, Robin will:

Define the concept of 'actor types' and explain how understanding your natural actor type enhances your visual, vocal, and verbal communication skills, enabling you to authentically connect with your audience.
Describe specific strategies to enhance your stage presence by improving your visual appeal and vocal delivery, ensuring your message not only resonates but also retains the audience's attention.
Analyze the significance of word choice and verbal consistency tailored to audience types, providing actionable insights for speakers to craft impactful and memorable content that appeals to a diverse audience.

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Negotiation: Maximizing Value and Closing the Deal as a Speaker with Fotini Iconomopoulos

Wed, 03 Apr 2024 09:00:00 -0000

In this week's episode of Speakernomics, expert negotiator Fotini Iconomopoulos shares valuable insights on negotiating as a professional speaker.

At the end of this episode, Fotini will help you:

Evaluate the importance of continual improvement and the necessity for speakers to be at the top of their game before pursuing international opportunities.
Develop a clear strategy, demonstrate cultural sensitivity, and always have a contingency plan for logistical issues in international speaking engagements.
Recognize the significance of a powerful website, high-quality demo video, and impactful testimonials as essential marketing materials for speakers.
Warn against early engagement with speaker bureaus, emphasizing the impact on a speaker's reputation.

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Lean Into Your Story Marcus Sheridan, CSP

Wed, 27 Mar 2024 09:00:00 -0000

In this episode of Speakernomics, Kenneth "Shark" Kinney talks to Marcus Sheridan, CSP on valuable insights on leveraging your business story and transparency in pricing to grow your speaking career.

At the end of this session, Marcus will help you:

Comprehend the significance of leaning into your business story to resonate with audiences and position yourself as a relatable speaker.
Evaluate the importance of transparent pricing and its impact on attracting and retaining clients in the speaking industry.
Assess the timing and readiness to approach speaker bureaus while building your speaking career.

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Creating Superfans: Elevating Every Touchpoint with Brittany Hodak

Wed, 20 Mar 2024 09:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney and guest Brittany Hodak, an award-winning entrepreneur and customer experience speaker, delve into the topic of creating superfans in the speaking industry. They discuss strategies for building a thriving speaking business, improving the customer experience, and fostering loyal followers.

Key Takeaways:

Elevating Every Touchpoint: Learn how to create an exceptional experience for event planners, organizations, and audience members at every stage of your speaking engagements, from pre-event to post-event interactions.
Seeking the Right Advice: Understand the importance of seeking advice from mentors and industry leaders who align with your goals and aspirations, and how to discern valuable advice from well-intentioned but limiting guidance.
Aligning Your Message: Discover the significance of crafting a message that resonates deeply with your audience and how to passionately engage them with your topic, fostering a sense of connection and advocacy.

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Seven Pillars of 7 Star Service with Ruby Newell-Legner, CSP

Wed, 13 Mar 2024 09:00:00 -0000

This week, renowned customer service expert and Cavett Award recipient, Ruby Newell-Legner, CSP shares her insights and strategies for delivering exceptional customer service in diverse industries, including sports, leisure, and entertainment. Ruby emphasizes the importance of understanding customer needs, building strong relationships, and prioritizing employee satisfaction. She also discusses the significance of the Cavett Award and its values in recognizing excellence in the speaking profession.

At the end of this episode, you will:

Understand the key pillars of the Seven Star service philosophy and how they can be applied to enhance customer service in various industries.
Learn effective strategies for connecting with customers and building strong relationships based on trust and understanding.
Discover the importance of employee satisfaction and its impact on delivering exceptional customer service.
Gain insights into NSA's Cavett Award and its values. Explore ways to contribute to the growth and development of the speaking profession.

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Take Time for You with Cy Wakeman, CSP

Wed, 06 Mar 2024 10:00:00 -0000

This week, Shark speaks with Cy Wakeman, CSP as she shares valuable insights and advice on how to navigate the speaking industry with purpose and authenticity. Cy discusses the importance of questioning conventional wisdom, balancing mastery and mystery, and staying true to oneself amidst the pressures of social media and ego.

In this episode, Cy will help you:

Understand the importance of questioning conventional wisdom and challenging one's own thinking in the speaking industry.
Explore the concept of balancing mastery and mystery to foster personal growth and professional success.
Recognize the potential pitfalls of social media and ego-driven identity in the speaking industry.
Reflect on personal motivations and purpose as a speaker, and how it influences one's approach to the profession.
Learn strategies for staying authentic, curious, and impactful in the speaking industry.

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Focus on Performance with Tom Todoroff

Wed, 28 Feb 2024 10:00:00 -0000

Join us on Speakernomics as we delve into the transformative power of effective public speaking with renowned coach Tom Todoroff. This episode is designed to elevate your speaking skills from mediocre to professional, ensuring your messages not only reach but also resonate deeply with your audience.

In this episode, Tom will help you with:

Understanding the Core of Public Speaking: Learn the significance of breath, voice, articulation, and diction as the foundation of compelling speaking.
Enhancing Performance through Physicality: Discover how to leverage blocking, staging, and physical presence to complement your verbal messages.
The Physics of Performance: Explore the critical elements that make a speech impactful, including how to elicit laughter, tears, or thought from your audience.
Spontaneity vs. Authenticity: Gain insights into balancing meticulous preparation with the genuine spontaneity that captivates audiences.
Craft and Commitment: Understand the importance of continuous learning and practice in building confidence and a successful speaking career.

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Set Yourself Up for Success with DC Glenn

Wed, 21 Feb 2024 10:00:00 -0000

Join Kenneth "Shark" Kinney this week on Speakernomics, as he speaks with DC Glenn, one-half of the iconic rap duo Tag Team, about transitioning from a music legend to a professional speaker. Known for the chart-topping hit "Whoomp! (There It Is)", DC shares his journey of re-engineering his diverse and rich story from the music industry to inspire and educate current and aspiring speakers.

In this episode, DC will help you:

Understand the Importance of Authentic Storytelling: Learn how to leverage your unique experiences to connect with your audience, ensuring your message is both genuine and impactful.
Adapt to Your Audience: Discover how to tailor your speech to the needs and interests of different audiences for maximum engagement and effect.
Overcome Challenges: Gain insights into developing resilience by hearing how DC Glenn navigated the highs and lows of his career, offering strategies to overcome personal and professional obstacles.
Continuous Learning and Growth: Embrace the mindset of lifelong learning and positivity, understanding how this approach can propel you towards success in public speaking and beyond.

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Reinvention with Dr. Nadya Zhexembayeva

Wed, 14 Feb 2024 10:00:00 -0000

This week, Kenneth "Shark" Kinney speaks with Dr. Nadya Zhexembayeva, as she shares insights on thriving amidst the challenges and opportunities of the speaking business.

In this episode of Speakernomics, Dr. Nadya will help you with:

Understanding the Importance of Reinvention: Learn why and how often speakers should reinvent their approach to stay relevant in a rapidly changing business environment.
Strategies for Staying Relevant: Discover actionable strategies to remain impactful and avoid stagnation, ensuring your content resonates with the audience's evolving needs.
Balancing Change and Continuity: Master the art of balancing between reinventing your content and maintaining the core essence that defines your brand as a speaker.
Building Resilience and Diversifying Income: Gain insights into creating a resilient speaking career that withstands market volatility, including diversifying income streams to ensure stability.
Effective Content Delivery: Learn how to effectively convey research and data in your presentations, ensuring your audience remains engaged and derives maximum value from your speech.
Navigating Brand and Reputation Management: Explore techniques for building and maintaining a strong brand and reputation that transcends individual organizations or events, ensuring long-term success.

Learn more about Dr. Nadya Zhexembayeva here.

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Tech Tools for Speakers with A.J. MacQuarrie

Wed, 07 Feb 2024 10:00:00 -0000

Host Kenneth "Shark" Kinney speaks with AJ MacQuarrie about the vast landscape of digital tools. AJ shares a comprehensive guide to utilizing technology to not only survive but thrive in the competitive world of professional speaking. Explore the importance of establishing a web presence, leveraging different platforms for monetization, and the significance of choosing and mastering the right tools for business growth.

AJ's Tech Tools Guide can be found here.

In this episode of Speakernomics, you will:

Understand the Importance of Technology: Learn why mastering technology tools is crucial for professional speakers looking to grow their business and extend their reach beyond traditional stages.
Explore Essential Digital Tools: Gain insights into various technology tools, from necessities like professional email and websites to advanced tools like CRMs and online course platforms.
Monetize Your Message Across Platforms: Discover strategies to monetize your speaking business through non-traditional platforms like podcasts, webinars, and social media, enhancing your brand's value and establishing yourself as an expert in your field.
Effective Use of Online Courses and Memberships: Understand how to use online courses and memberships not as direct revenue streams but as tools to solidify your expertise and attract more speaking opportunities.
Navigate the Tech Stack for Speakers: Learn how to select, manage, and effectively use a range of digital tools to streamline your speaking business, save time, and increase efficiency.
Balance Technology with Personal Branding: Explore the balance between leveraging technology and maintaining a personal touch in your speaking business, ensuring your digital presence authentically represents your brand.

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What Kind of Speaker Are You? with Shari Levitin

Wed, 31 Jan 2024 10:00:00 -0000

Join Shari Levitin, as she shares invaluable insights on building a successful speaking and training business. In this episode of Speakernomics, you'll explore the essential skills and strategies needed to excel in professional speaking.

In this episode, Shari will help you:

Understand the dynamics of different speaking roles, such as trainers, entertainers, and change agents.
Learn the significance of tailoring training methods to align with audience learning styles.
Discover the four pillars of an effective training and coaching program.
Gain insights into creating lasting impact and behavioral change through speaking engagements.
Explore strategies for building and sustaining a multimillion-dollar speaking business.
Learn the importance of repeat business and client retention for long-term success.

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Leveraging Technology with Susan Frew

Wed, 24 Jan 2024 10:00:00 -0000

This week, Speakernomics podcast, host Kenneth "Shark" Kinney interviews Susan Frew, a professional speaker and author with a tech background. They discuss how Susan leverages AI (specifically ChatGPT 4) in her speaking business to find speaking engagement opportunities, automate financial tasks, and enhance social media content creation. Susan shares her experience in using AI for bookkeeping, creating targeted speaking engagement lists and optimizing social media posts.

In this session, Susan will explain:

Custom GPT for Speaking Engagements: Using ChatGPT 4 to create a personalized GPT that scours the internet for speaking engagement opportunities. This custom tool helps Susan identify relevant events based on competitors and streamlines the process of finding speaking gigs for 2024.
Financial Automation with AI: Susan describes how she utilized AI, including ChatGPT, for financial tasks. She created a financeGPT to generate a budget for 2024 by inputting profit and loss statements, balance sheets, cash flow forecasts, and bank statements.
AI in Content Creation: Susan discusses using AI, such as ChatGPT and DALL·E (for graphics), in content creation. She emphasizes the importance of maintaining one's voice in social media posts while utilizing AI to enhance and polish the content. Susan also shares her experience using AI tools for creating eBooks, improving covers, and generating concise content.

Who is Susan Frew?

Susan Frew is a force to be reckoned with in the world of entrepreneurship. As the CEO of Sunshine Home Services, she led her company to a staggering 535% growth, securing a coveted spot on the Inc5000 list and earning 43 other prestigious awards.

Her background as an International GM with AT&T Wireless and an Instructor for the SBA's national Emerging Leaders program only adds to her wealth of expertise.

Susan's passion for coaching and entrepreneurship has led her to become a sought-after Professional Speaker, Emcee, and TEDx speaker on the critical issue of workforce shortage.

Her insights into alternative career paths for women have earned her a reputation as a renowned expert. With her infectious energy and unwavering belief in the power of taking risks, Susan encourages her audiences to "Go Out on the Skinny Branches" and embrace the unknown.

Her book, "Compete on Awesome, Not on Price," has helped countless entrepreneurs build thriving businesses and maintain healthy profits. Susan's journey to success has not been without its challenges, but she has emerged stronger and more determined than ever before.

Drawing on her experiences of both triumph and adversity, she has developed a unique perspective on what it takes to succeed in the world of business.

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Your Point of Differentiation with Mark Levy

Wed, 17 Jan 2024 10:00:00 -0000

This week on Speakernomics, host Kenneth "Shark" Kinney interviews Mark Levy, a differentiation expert who helps corporations, brands, and thought leaders come up with their "Big Sexy Idea." In this episode, Mark shares:

Differentiation as a Business Strategy: Mark defines differentiation as a business strategy aimed at standing out from the competition in a meaningful and interesting way. Your point of differentiation serves as a "foot in the door," capturing people's attention and making you memorable. It's not the totality of everything you are but a cool and emblematic aspect of your work that you lead with.
Balancing Differentiation and Safety: Speakers often grapple with the balance between being different and being a safe choice for meeting planners. What's considered safe or dangerous depends on the context and the specific audience. To succeed, speakers should focus on their target audience, understanding that not everyone will resonate with their approach.
Engaging the Audience for Memorable Talks: Engage with the audience both before and during talks. Get to know your audience beforehand, referencing their activities or stories during the speech. This personal and conversational style makes the talk an extension of a dinner conversation.

Who is Mark Levy?

Mark Levy is a differentiation expert. He differentiates corporations, brands, thought leaders, political campaigns, TV shows, live shows, products, services, books, and speeches. The ideas his clients and he have created have been discussed and used by hundreds of millions of people worldwide.   

Mark began his company in 2001 and is known for differentiating Simon Sinek. Simon’s endorsement: “Mark Levy is the man who helped me find my why. He inspires me.”

Mark has also worked with and spoken to leaders, strategists, and teams in large organizations, including Adobe, Amazon, American Express, Bain, BASF, Google, Harrah’s, Harvard Business School, History Channel, Major League Baseball, McKinsey, Neighborly, Popeye’s, Proctor & Gamble, Stanford University, and UPS.

He’s also worked with leaders and advisors to government bodies, including the White House and the United Nations.

Mark consulted to Joel Hodgson, creator of the beloved cult TV series, “Mystery Science Theater 3000,” which has been named one of the 100 best TV shows of all-time by Time, Rolling Stone, and Entertainment Weekly.

In 2018, Mark was inducted into The Million Dollar Consulting® Mentor Hall of Fame. The hall’s founder calls Mark’s positioning-and-messaging work “unparalleled.”

He’s an author, speaker, and podcaster.

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Embrace Your Good Awkward with Henna Pryor

Wed, 10 Jan 2024 10:00:00 -0000

In this episode of Speakernomics, host Kenneth "Shark" Kinney interviews Henna Pryor, a workplace performance expert, TEDx speaker, coach, and author. Henna talks about embracing the concept of "good awkward" and using it as a catalyst for professional growth, especially in the field of public speaking. In this episode, you will learn:

Embrace Good Awkward: Henna emphasizes that as speakers, it's crucial to accept that awkward moments will happen, and instead of avoiding them, one should learn to lean into and embrace them.
Build Social Musculature: With the current decrease in social interactions, speakers need to build their agility muscles in social situations.
Adding Value and Incremental Pricing: Henna shares insights on pricing strategies for speakers, recommending asking for feedback after each event, specifically requesting at least one constructive criticism to improve.

Who is Henna Pryor?

Henna Pryor, PCC is a highly sought-after Workplace Performance Expert and an award-winning 2x TEDx and global keynote speaker, author, and executive coach. Her clients call her their “secret weapon for impossible change,” an honor she wears proudly. She’s known for her science-backed approach to improving the performance, habits, and actions of hungry high achievers – in her fun, no-nonsense, no-jargon way – to move them from their first level of success to their next one.

She’s recognized as a SUCCESS Magazine Woman of Influence, and her best-selling book, Good Awkward, was endorsed by NFL Quarterback Russell Wilson and former HBR Editor Karen Dillon, and was named a Kirkus Reviews’ Best Book of 2023.

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Define Your Space and Direction with John Register, CSP

Wed, 03 Jan 2024 15:00:00 -0000

It's a brand-new season of Speakernomics with our brand-new host, Kenneth "Shark" Kinney! Shark is kicking off our new season with John Register, CSP, a paralympic silver medalist, US Army combat veteran, and Certified Professional Keynote speaker. John discusses being an expert in the professional speaking space, how to define one's expertise and the importance of being easy to work with as a speaker.

In this episode, John talks about:

Go Deep Before Going Wide: Define your expertise and go deep into it before trying to cover a wide range of topics. John suggests finding one word that encapsulates what you do and sticking with it to become known in that specific space.
Be Easy to Work With: As a speaker, it's crucial to be easy to work with, especially for meeting professionals and event planners. John shares practical tips such as providing PowerPoint slides promptly, maintaining open communication, and showing appreciation with small gestures like gift cards for the event team.
Active Role in Networking: Actively seek out opportunities to see other speakers and build relationships within the speaking community. Rather than evaluating other speakers, focus on understanding what they do and use that knowledge to make valuable referrals, fostering a supportive and uplifting environment within the industry.

Who is John Register, CSP?

John Register failed to clear a hurdle as he trained for the Olympic Games—a move that led to a tragic accident and altered his life forever. He shifted his focus and embraced a “new normal mindset.” The decorated Persian Gulf War combat U.S. Army veteran world champion became a two-time Paralympic Games Silver Medalist, professional speaker, and global influencer.

Register “amputated his fears” and founded the U.S. Olympic Committee Paralympic Military Sports Program. He authored 10 Stories to Impact Any Leader: Journal Your Way to Leadership Success in Spring 2020 and works with business leaders to hurdle adversity, amputate fear, and embrace a new normal mindset to win life's medals.

The artificial leg he used to win the silver medal is displayed in the Olympic and Paralympic Museum in Colorado Springs, Colorado.

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Hold Your Own Events with Kenneth "Shark" Kinney

Wed, 27 Dec 2023 10:00:00 -0000

In this episode of Speakernomics, Robert Kennedy, III speaks with special guest, Kenneth "Shark" Kinney discussing hosting events as a professional speaker. Shark shares the challenges and opportunities of organizing conferences, providing valuable insights for speakers looking to expand their business into event hosting:

Creating Your Own Event: Shark shares that hosting your own conference is a powerful way to align your expertise with your financial investment. It offers a unique perspective on your speaking brand, helps you understand the value in the words you speak, and allows you to evaluate other speakers from the viewpoint of a meeting planner.
Mitigating Risks with Sponsors: Shark emphasizes the importance of sponsors in mitigating the financial risks associated with organizing an event. Choosing sponsors that align with the event's purpose and can benefit from the partnership helps create a win-win situation and provides financial support.
Measuring Return on Content: To ensure the success of an event, Shark advises speakers to measure the return they provide through their speeches. This involves assessing the impact of their advice, understanding how it translates into tangible results for the audience, and leveraging this information to attract the right participants to the event.

A very special thanks to Robert Kennedy, III for his amazing year hosting Speakernomics! NSA is truly grateful for your service! Tune in until the end where RK3 announces the new host of Speakernomics for 2024!

Who is Kenneth "Shark" Kinney?

Kenneth “Shark” Kinney is making waves as a keynote speaker, author, marketing strategist, and shark diver and conservationist. Today, Kenneth inspires leaders to dive deeper and find new perspectives to transform their businesses to drive growth and create better experiences for their customers as well as their employees. "

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Dealing with Burnout with Cheryl Knowlton, CSP

Wed, 20 Dec 2023 10:00:00 -0000

Robert Kennedy, III speaks with Cheryl Knowlton, CSP on burnout in the speaking business. Cheryl shares insights and strategies to recognize and address burnout, emphasizing the importance of self-care for speakers.

In this episode, you will learn:

Self-Care is Crucial: Speakers are the product they sell, making self-care essential. The SWEET framework serves as a guide to maintaining optimal physical and mental well-being.
Recognizing Burnout Signals: Cheryl encourages speakers to be self-aware and regularly assess their feelings and commitments. Recognizing shifts in enthusiasm, energy levels, and joy can help identify potential burnout. It's crucial to distinguish between genuine disinterest and burnout.
Support Systems Matter: Having a support system, such as a mindset coach, is highlighted as an invaluable resource. The importance of seeking help, whether personally or professionally, is emphasized to navigate challenges, prevent burnout, and foster personal growth.

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics!

Question: Where is your burnout coming from?

Who is Cheryl Knowlton, CSP?

As the CEO and Chief Energy Officer of Dynamite Productions, Cheryl specializes in enthusiastically empowering excellence by consistently delivered highly engaging, timely, and relevant tools to help today’s real estate professional raise the bar – in business and in life.

As a national real estate educator, broker, coach, author, podcast host, and 23+ year veteran of the real estate and mortgage industries, Cheryl is obsessed with helping real estate agents grow in confidence and competence to become powerfully relevant in today’s marketplace and win in any market. Cheryl ensures that real estate professionals leave with the practical tools they need to hit the ground running and experience explosive growth and success in their careers.

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Building a High-Performance Business with Mike Staver, CSP, CPAE

Wed, 13 Dec 2023 10:00:00 -0000

This week, Robert Kennedy, III, speaks with Mike Staver, CSP, CPAE on building a high-performance speaking business. Mike shares insights on his speaker journey and emphasizes the need for speakers to focus on what they have, diagnose the needs of their audience, and face fear head-on.

In this episode, Mike discusses:

Stop Getting Ready and Start Getting Busy: Move beyond excessive preparation and take action. Many speakers have more than enough to build a world-class business and should focus on doing the work.
Three High-Performing Business Characteristics: Clarity about the problem it solves, a strong sense of purpose, and the ability to diagnose and meet the needs of the economic buyer.
Courageous Decision-Making: The importance of making decisions that align with one's values, even if it means letting go of substantial revenue.

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics!

Question: What is the thing that you know you need to do that you haven't done that if you did, it would move your business forward?

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics!

Question: What is the thing that you know you need to do that you haven't done that if you did, it would move your business forward?

Who is Mike Staver, CSP, CPAE?

Mike Staver is the author of “Leadership Isn’t for Cowards” and an internationally respected speaker, author, and coach. Mike takes noisy, often complex, leadership content and makes it immediately useful, digestible, and entertaining. In all Mike's work, the goal is simple – helping leaders perform better and live better lives. To accomplish this, Mike uses counterintuitive perspectives, a storytelling style, and entertaining delivery that makes the often-challenging realities of work and life easier to absorb and put into practice.

Mike architected a training program ranked #1 by Training Magazine on their 2018 Training Top 125 list, which recognizes organizations with the most successful learning and development programs in the world. That same program joined the Training Magazine Hall of Fame in 2019.

In the last 30 years, Mike has influenced over 200,000 people in ways that have not only transformed thinking and action but improved results. His message is grounded in the belief that leadership is about influence regardless of position, title, or power.

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Using Retreats in Your Business with Elaine Rodriguez, CPC, ACC, ELI-MP

Wed, 06 Dec 2023 10:00:00 -0000

This week on Speakernomics, Robert Kennedy, III speaks with International tour expert, Elaine Rodriguez, about the significance of retreats for speakers and coaches. Elaine discusses the planning process, pricing considerations, and the importance of aligning the retreat theme, activities, and location. She emphasizes the need for a balance between learning and free time for participants to absorb information.

In this episode, Elaine will share:

Retreats for Impactful Messaging: Retreats are presented as a pure way to convey messages, connect with clients, and facilitate transformations, allowing speakers to impact their audience more deeply.
Strategic Planning and Pricing: Speakers are advised to plan retreats at least nine months to a year in advance, considering audience affordability. Pricing should reflect the value provided, with an emphasis on not undervaluing one's time and effort.
Balancing Structure and Spontaneity: The ideal retreat schedule includes a mix of learning, coaching, and free time. Leaving room for spontaneity allows for unexpected, impactful activities and enhances the overall retreat experience.

A transcript of this episode is available to NSA Members in the NSA Digital Vault Catalogue.

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics!

Question: What is the one thing you want people to walk away with after working with you that would change their lives forever? And what can you do to make that message clearer?

Who is Elaine Rodriguez, CPC, ACC, ELI-MP?

A 14-year veteran of the travel industry, Elaine has impacted the lives of travelers from all over the world through tour directing, tour planning, and now as a retreat planner for speakers, coaches, and facilitators through her company Essential Retreat Experts. Elaine keynotes on customer service, leadership, and teamwork, using her stories from her time on the road to inform – and entertain – her audiences.

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Building a Professional Speaking Business with Lauren Schieffer, CSP

Wed, 29 Nov 2023 10:00:00 -0000

This week on Speakernomics, Robert Kennedy, III, speaks with special guest Lauren Schieffer on how to cultivate a successful speaking business while creating a meaningful impact on the world.

Lauren shares the advantages of being associated with a recognized speaking organization like NSA. She highlights the invaluable role of local chapters, acting as tributaries that provide a personalized and immediate educational experience. Gain actionable insights into active engagement, strategic networking, and the art of leveraging individual strengths to forge lasting connections within the speaking community.

Key Takeaways:

Organizational Affiliation: Emphasizes the importance of joining professional speaking organizations.
Local Chapter Engagement: Provides a personalized and immediate educational experience. Advocates for active engagement, strategic networking, and leveraging individual strengths.
Strategic Relationship Building: A strategic approach to building relationships, initiating conversations with seasoned speakers, and extracting valuable insights from their experiences.
National Membership Benefits: Benefits of national membership, including global exposure and exclusive discounts and services.
Thought-Provoking Question: Lauren challenges listeners to reflect on what actions they are taking today to make a positive impact tomorrow.

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics!

Question: What are you doing today that you didn't do yesterday or last week that's going to make a difference tomorrow?

Who is Lauren Schieffer, CSP?

As the daughter of a career Air Force officer, Lauren grew up being uprooted and relocated every couple of years. This imbued her with a profound independence and ability to adapt to changing circumstances, continually learning to adapt to new stations and new people. The lessons she learned from her dad, “The Colonel” helped her make smart decisions and overcome adversity with humility and a sense of humor. Her personal journey has traversed some dark and scary roads that included battles with and recovery from an eating disorder and surviving two personal assaults. The upside of that is she is standing strong on the sunny side of those dark roads in triumph. Lauren’s life journey has brought her to the conclusion that what happens to you in your life is not as important as how you choose to respond to what happens to you in your life.

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Effectively Use Humor with Mike Goodwin

Wed, 22 Nov 2023 10:00:00 -0000

This week on Speakernomics, Robert Kennedy, III speaks with comic and comedy coach Mike Goodwin, offering key takeaways on incorporating humor into your presentations to elevate your impact. In this episode, Mike shares how to:

Embrace Humor for Connection: The importance of using humor as a powerful tool for connecting with audiences, inspiring them, and providing entertainment.
Understand Your Audience: Recognizing the audience's dynamics and adjusting your approach accordingly
Crafting Jokes: The three essential components of a joke, keeping it concise and avoiding unnecessary details.
Natural Funny Remarks: Pay attention to naturally funny remarks in everyday conversations, as these can be seamlessly incorporated into presentations for authentic humor.
Strategies for Less Naturally Humorous Speakers: For those who may feel less naturally humorous
Balanced Humor in Presentations: Aim for a balanced approach, with approximately one laugh every 10 minutes in a professional presentation.

Answer our Question!

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Question: What's one thing that you will do to effectively incorporate humor into your presentation?

Who is Mike Goodwin?

Mike Goodwin is a refreshingly funny comedian, speaker, and leader. His signature bowtie represents his expectation-defying brand of comedy that leaves a variety of audiences from churches to corporate events to swanky galas-laughing hysterically and completely inspired, without a foul or vulgar word spoken.

A native of Camden, South Carolina, holds a master’s degree in Education from the University of South Carolina, is a veteran of the U.S. Army, and a former primary and secondary education professional. He infuses his varied life experiences into his act, making him relatable to audiences from all walks of life.

Using his ability to merge leadership and laughter, Mike is a powerful communicator whose primary goal is to leave places and people better than he found them. He’s appeared on America’s Got Talent, Lifetime, BET, Dry Bar Comedy, TBN, Daystar, USA, Circle TV, SiriusXM, the That Sounds Fun Podcast Tour, and USO Europe Comedy Tour. Mike’s programs have inspired teams at corporations like Guess, Proctor and Gamble, and Dermira.

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How to Manage it All with Danielle Cobo

Wed, 15 Nov 2023 10:00:00 -0000

Robert Kennedy, III welcomes Danielle Cobo, host of the Unstoppable Grit Podcast, former Fortune 500 senior sales manager, military spouse, and author of the book "Unstoppable Grit." Danielle shares her journey of balancing a thriving speaking business with the challenges of life, including raising twins and dealing with personal setbacks.

In this episode, Danielle shares:

The importance of taking care of yourself, your family, and then your clients. Challenging the misconception that achieving success is easy and encourages listeners to acknowledge the difficulties while giving themselves grace through the process.
Her experience of managing a demanding corporate career while being the primary caregiver for her twins when her husband was deployed. She shares mindset shifts, the importance of support networks, and how redefining success led her to transition into the speaking business.
2020 became a pivotal year, marked by personal loss, a toxic work environment, and the decision to leave her corporate career. She discusses the shift from tying her identity to titles and income to focusing on who she wants to be and aligning her core values with her passion for transforming lives through speaking.

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics!

Question: What are three of your core values that you are in alignment with within all areas of your life?

Who is Danielle Cobo?

Danielle Cobo is an international female speaker for organizations, associations, and the public sector. She works with audiences to harness the grit and resilience to lead through change.

With over 15 years of corporate experience in the medical sales industry, she knows how to build high-performing teams that increase sales, productivity, and employee retention. Her expertise includes corporate resilience and burnout prevention.

Danielle is the author of “Unstoppable Grit: Breakthrough the 7 Roadblocks Standing Between You and Achieving Your Goals” and hosts the globally top-rated podcast "Unstoppable Grit Podcast with Danielle Cobo.”

As a former Fortune 500 Senior Sales Manager, she led her team through downsizing, restructuring, and acquisitions to become the #1 sales team in the nation. As a result, she was awarded Region Manager of the Year. Her resiliency motivated her to earn four consecutive national Sales Excellence Awards in a male-dominated industry.

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Get Your CSP with Jennifer Elder, CPA, CSP

Wed, 08 Nov 2023 10:00:00 -0000

The Certified Speaking Professional™ (CSP®) is a professional designation that provides independent proof of a speaker's expertise and professionalism. It's a promise to clients and meeting planners that you are a reliable and engaging speaker.

In this episode of Speakernomics Jennifer Elder, CPA, CSP® discussed the benefits of earning the designation and the process to achieve it. You can find the CSP® resources featured in this episode at www.nsaspeaker.org/CSP.

In this episode you will learn more about:

Meeting planners and clients often prefer CSP’s® because they have confidence in their professionalism and capabilities.
Why speakers, regardless of applying for the CSP® or not, should download the CSP® spreadsheet and begin tracking their presentations immediately.
Practical tips and insights on the application process.
The specific criteria that need to be met when applying for your designation.

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics!

Question: If you have not earned your CSP® yet, what is the first step you'll take towards that goal this week?

Who is Jennifer Elder, CSP®, CPA?

Jennifer Elder is a highly sought-after speaker, emcee, and author who creates an interactive and fun experience that gets the audience to think differently and act strategically.

As a CSP, Jennifer has spoken in 47 states and six countries, averaging 80+ presentations a year. She has spoken at Microsoft, Lowes, Dollar Tree, Marriott, and Perdue. She has presented at conferences for The Association of International Chartered Accountants, Sage Software, the American Society of Association Executives, and the Society for Human Resource Management.

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Running Toward Intimidation with Scott Carley

Wed, 01 Nov 2023 09:00:00 -0000

This week, Robert Kennedy, III welcomes guest Scott Carley to discuss running toward intimidation. Scott shares his journey of breaking through intimidation and building relationships with top-notch speakers. He emphasizes the importance of getting comfortable with intimidation and using it to your advantage in your speaking business. Scott shares his strategies and tactics to connect with influential speakers and how he leveraged those relationships to grow in his speaking career. Other key takeaways include:

Embracing intimidation as an opportunity for growth in your speaking career.
Building relationships with experienced speakers to learn and advance in the field.
The significance of serving and collaborating with others in the industry.
The power of hooks in speeches to capture the audience's attention.
The value of referrals in the speaking business.

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics!

Question: Who do you want to emulate as a top-notch speaker and what are you willing to do to build a relationship with them?

Who is Scott Carley?

There's a reason they call him "The Change Energizer"--Scott Carley has the energy and the knowledge to get any organization moving! With his emphasis on taking action, Scott brings rejuvenation and momentum to help organizations achieve objectives and see results. He takes a proactive approach to overcoming obstacles and conquering failures. Audiences come away with confidence, motivation, perspective, and an excitement for innovation.

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Thriving During Uncertainty with Meridith Elliott Powell, CSP, CPAE

Wed, 25 Oct 2023 09:00:00 -0000

2020 brought a wave of unexpected changes and uncertainties to our lives. Speakers, like many others, were left wondering how to adapt and thrive amidst the chaos. This week, Meridith Elliott Powell, CSP, CPAE shares her invaluable insights and nine-step methodology that will empower you to embrace uncertainty and turn it into your competitive advantage. In this episode, Meridith will:

Encourage speakers to envision a brighter future, actively predicting and preparing for potential changes, thereby promoting adaptability and innovation.
Highlight the importance of collaboration over competition in the speaking industry, emphasizing the significance of aligning business decisions with core values.
Listening to clients' needs and developing a strong support network, ensuring relevance and adaptability in an ever-evolving environment.

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics! Question: What is your relentless vision?

Who is Meridith Elliott Powell, CSP, CPAE?

Voted one of the Top 15 Business Growth Experts to watch by Currency Fair, Meridith Elliott Powell is an award-winning author, keynote speaker, and business strategist. With a background in corporate sales and leadership, her career expands over several industries including banking, healthcare, and finance. Meridith worked her way up from an entry-level position to earn her seat at the C-Suite table. She is a Certified Speaking Professional and a member of the prestigious Forbes Coaching Council.

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The Virtual Stage with John Chen

Wed, 18 Oct 2023 15:00:00 -0000

This week we're not just talking about the conventional stage. We're delving into the ever-evolving world of virtual meetings, where the rules are different, and the opportunities are boundless. Ever wondered how to capture the essence of a live stage in the virtual realm? How to engage your audience in ways that transcend the limitations of a screen?

Our special guest is none other than John Chen, a pioneer in virtual meetings for 37 years, way before they became the norm, and now, he's here to reveal the secrets of creating impactful and engaging virtual experiences.

Key Takeaways:

Engagement strategies to keep your virtual audience hooked.
Using the power of music to transform the mood of your virtual audience.

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics!

Question: What will you do that you have never done before to be engaging in a virtual or hybrid meeting?

Who is John Chen?

John Chen is the CEO and author of Engaging Virtual Meetings. His work has earned him multiple awards and his more than 300,000 clients across the United States and in countries including Spain, France, and Taiwan have experienced breakthrough results. He has dozens of certified producers and MCs to help your virtual and hybrid now.

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Recast Early Adoption with Denise Hamilton

Wed, 11 Oct 2023 09:00:00 -0000

Original Air Date: March 14, 2023

We’re revising tech this week! Are you embracing new technologies as they become available, or are you often watching from the sidelines waiting to see if it is worth your time to invest in the new trends? Whether you like it or not, technology will keep moving forward, so it might be time to change your mindset. This week on Speakernomics, we invited Denise Hamilton, who spoke on the mainstage at Thrive 2023, to discuss how you may not need to follow every trend, but you do need to embrace technological change if you want to continue to be a successful speaker.

Key Takeaway:

Don’t be afraid of change; embrace technology.

Question of the Week:

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: What technologies are you committed to learning about?

Who is Denise Hamilton?

Denise is the founder and CEO of Watch Her Work and works in the DEI space. She’s worked for AOL, was named one of Houston’s top 50 most influential women and used to be a backup singer for Stevie Wonder and En Vogue

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Your IP is Your MVP with Rick Lozano, CSP

Wed, 04 Oct 2023 05:00:00 -0000

Unlock the secrets of turning your IP into your MVP! Join host Robert Kennedy, III, and special guest Rick Lozano as they delve into the power of your Intellectual Property (IP) in the speaking business. Discover how your unique Angle, Perspective, and Lens (APL) can set you apart and captivate audiences like never before. Learn how to craft a message that's uniquely you, building a stronger connection with your listeners and turning them into loyal fans. Don't miss this episode – your speaking success starts here! Download now and embark on a journey to becoming an MVP in the speaking world.

Key Takeaways:

Your IP is the most important aspect of building a successful speaking business.
Find your unique, Angle, Perspective, and Lens (APL)

Answer our Question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics! Question: What do you have to offer that no one else does?

Who is Rick Lozano, CSP?

Speaker, musician, and locksmith, Rick Lozano helps people unlock their potential and amplify their talent and is known for incorporating music and storytelling into his presentations. He's the author of "Acoustic Leadership: How to Develop a Leadership Culture That Resonates" and is a past president of NSA Austin.

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5 Essential Thoughts and Review with Robert Kennedy III

Wed, 27 Sep 2023 20:51:40 -0000

We’ve had a wide range of experts on Speakernomics over time who have shared so much wisdom, but it’s easy to get overwhelmed with the sheer amount of valuable insights that you don’t know where to start using it to become a better speaker and build a better business. This week, Robert is flying solo in the studio with a review of five invaluable topics we’ve covered this year with some suggestions on episodes you should revisit and how to get started implementing what you’ve learned.

Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics! Question: Over the past 6 months, what are the top one or two lessons you’ve learned that will contribute to the long-term health and sustainability of your business.

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Comedy, Connections, and Your Speaking Business with Pat Dwyer

Tue, 19 Sep 2023 23:55:01 -0000

You can connect with your audience in so many ways. Is humor in your skillset? Humor is a great way to break the ice, connect with your audience and make your presentation feel alive, but it can also come across is awkward, boring and uncomfortable. This week on the show, we invited Pat Dwyer to share how you too can use humor and improv skills to deliver a memorable and powerful presentation.

Key Takeaway: Not being fully in control of what’s happening on stage might be the key to getting hired over and over again

Who is Pat Dwyer?

Pat is funny, but kind. He used to be in the Peace Corp and is a an award-winning speaker and comedian. He just launched the Speaker Comedy Intensive and roamed around the country during the pandemic with Harvey the RV and his family.

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The Power of Your Words with Patricia Fripp

Tue, 12 Sep 2023 23:56:43 -0000

When was the last time you considered your word choices in your presentations? Are you limiting how effective your message is by adding filler words like “today” and unclear words like “things” and “people”? This week on Speakernomics, we invited Patricia Fripp, CSP, CPAE, to share a brief, but powerful lesson about the importance of your word choices when you take the stage.

Key takeaway: Specificity builds credibility.

Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics! Question: Have you ever had one of your presentations transcribed?

Who is Patricia Fripp, CSP, CPAE?

Patricia is a Hall of Fame Speaker and an award-winning presenter. She was the first woman to serve as president of NSA and is a 46-year member. She has delivered close to 4,000 presentations in her career and has authored and co-authored six books.

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Podcast Relevance and Revenue with Bill Cates

Tue, 29 Aug 2023 22:51:29 -0000

Everyone has a podcast nowadays, but does every professional speaker need one? While anyone can start a podcast, it can be a lot of work yours up and running and the effort needs to align with your current goals and workload! In this week’s episode of Speakernomics, Bill Cates, CSP, CPAE, share his experience about why he overcame his apprehension to start a podcast and how the show helps him not only stay relevant, but helps him add an extra revenue stream and add more value to his clients.

Answer our question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics! Question: How can you pair a podcast with your speaking to add more value?

Who is Bill Cates, CSP, CPAE?

Bill is the author of six books, a founding member of NSA’s Million Dollar Speakers Group, and a Hall of Fame speaker. He’s been featured in many magazines including The Wall Street Journal, Entrepreneur and Money Magazine. Besides his successful business career, he’s climbed Mt. Kilimanjaro, lived on a houseboat for two months and toured the country in a rock band,

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Repurpose Your Content With AI

Tue, 22 Aug 2023 23:33:43 -0000

Be honest with us, how often are you scrolling short videos on Instagram, YouTube, or TikTok? Are you producing short videos to follow the trend? This week on Speakernomics, we invited Marc Gawith, the head of business development for Pictory, an AI platform that turns your written and video content into shortform videos, to share why these videos are thriving right now. Plus, how Pictory can supplement your team to turn your existing content into short videos in minutes for you to share with your followers.

Want to try Pictory for yourself? As an NSA member take advantage of 20 percent off any of the annual plans using code Influence2023 at checkout: https://pictory.ai/nsaspeaker

Answer our question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What type of content do you currently have and what content do you want to create or repurpose from that existing content?

Who is Marc Gawith?

Marc is a life extender. He spent eight years in the social video space focusing on streaming, production and backend development before becoming the head of business development for Pictory, an AI tool that produces short video content from blogs, videos and other content in minutes. Besides videos, he’s also a big fan of golf.

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How to Make the Most of YouTube with Nate Woodbury

Tue, 15 Aug 2023 21:15:25 -0000

How to Make the Most of YouTube with Nate Woodbury

You’re a speaker with a ton of great of ideas, plenty of videos from your previous engagements and a camera in your pocket to record more, running a YouTube channel should be an easy decision, right? While filling a channel with videos may come easy for you, haphazardly filling your channel with videos without a strategy will only waste your time. This week on Speakernomics, we invited YouTube expert Nate Woodbury to share how you can make the most of YouTube and keywords to turn your channel into an effective lead generating tool.

Answer our question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What’s the next step you’ll take to take advantage of YouTube?

Who is Nate Woodbury?

Nate is a YouTube producer for more than 30 channels, including many seven-figure influencers and the owner of Be the Hero Studios. He helps experts grow their following and turn their channels in a effective lead generation platform.

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How to Start a Speaking Business

Tue, 25 Jul 2023 23:31:22 -0000

Get ready for another exciting episode of Speakernomics! While our host Robert Kennedy III attended Influence 2023, he used the opportunity to be around more than 1,000 professional speakers to find out how successful speakers would start their business right now if they were starting over. Tune in as John DeMato, Arel Moodie, Frank Kitchen, CSP, Alana Hill, Steve Bollar, Genie Snyder, and Dr. James Smith, Jr., CSP, share their insights on how you too can build a successful speaking business right in 2023.

Answer our question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: If you were beginning your speaking business today with the knowledge that you currently have, what advice would you give yourself?

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Social Media Juice with Brynne Tillman

Wed, 12 Jul 2023 02:40:05 -0000

How are you making the most of your social connections, and especially LinkedIn? Having a huge social network looks great, but you need to make sure it’s actually serving your business. This week on Speakernomics, we invited social sales expert Brynne Tillman to the show to share her experience and brilliant ideas about how you can grow your network and get business with your social media network.

Answer our question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: When was the last time you exported your connections, and how many connections do you actually have?

Who is Brynne Tillman

Brynne is the CEO of Social Sales Link, a former sales trainer, an author, and the cohost of the Making Sales Social podcast. She also dabbled in standup comedy in college.

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More Sales Through Understanding People with Angel Tucker

Tue, 04 Jul 2023 09:00:00 -0000

Do you consider personality styles of your audiences and among your clients? Join us this week for another episode of Speakernomics as Angel Tucker, a certified human behavior consultant, reveals the untapped secrets of understanding personality styles and how they can revolutionize your sales. Discover how customizing your message to match different personality preferences can catapult your success and empower you to better help your audiences while generating even more sales.

Answer our question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: On a scale of 1-10, how good a job are you doing at figuring out the person on the other end and interacting the way they need you to.

Who is Angel Tucker?

Angel is a hilarious presenter with three decades of experience in the speaking industry. She’s a certified human behavior consultant, a media resource for many news outlets and the author of the best-selling book Stop Squatting with Your Spurs On!

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Marketing Today with Jakob Eliason

Tue, 27 Jun 2023 23:57:41 -0000

When was the last time you looked at your marketing strategy? Are you wasting time on old strategies and tactics that are just wasting your money time and dollars, or are you staying up to date on the tried and true techniques that could be bringing you massive results? This week on Speakernomics, we invited Jakob Eliason of Be Known, LLC, to discuss what speakers can be doing right now to be known by their ideal audiences.

Answer our question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What are you doing to make sure you are staying top of mind of the 97 percent of your market that isn’t ready to buy yet?

Who is Jakob Eliason?

Jakob is the marketing strategy lead for Be Known, LLC, and helps entrepreneurs and business leaders make smart marketing decisions.

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Reasons To Attend Influence with Robert Kennedy III

Tue, 20 Jun 2023 23:13:21 -0000

Are you still on the fence about attending Influence 2023, or is this your first time and you’re not sure what to expect? This week on the show, Robert shares his experience attending Influence for the first time and shares 7 reasons to attend Influence and 3 ways to make the most of the conference.

Answer our question!

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Your Headshot Is Your Handshake with Russ Climie

Tue, 06 Jun 2023 23:10:20 -0000

Your headshot is your new handshake. How’s it working for you? Your headshot is often the first impression that your future clients and audience members have of you. Is your headshot current, and does it truly represent you and your business? This week on the show, we invited Russ Climie, a professional photographer with 20 years of experience, to discuss how important your headshot is and what you can do to stand out in your next photo.

Work with Russ!

Russ and his team will be at Influence 2023! Not only will they be capturing the events and our memories of the 50-year-celebration, you can also work with Russ and his team to get a new head shot. Learn more at https://www.tiberiusimages.com/influence-2023/.

Answer our question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: Are your photos helping or hurting your business and how do you know?

Who is Russ Clime?

Russ is a professional photographer with 20 years of experience and owner of Tiberius Images. He helps people feel comfortable in front of the camera and has taken over two million photos! Russ and his team will be the photographers for Influence 2023.

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Keep Your Presentations Fresh with Jess Pettitt

Wed, 31 May 2023 00:10:00 -0000

When was the last time you considered if the material in your presentation was fresh, up to date, or even still relevant? Once you have your presentation practiced and perfected, it’s easy to continue delivering your tried-and-true speech without questioning if it’s still hitting the mark. This week on Speakernomics we invited Jess Pettitt, MBA, CSP, to the show to discuss what it’s important to make sure your material is still fresh, and the different avenues you can take to ensure it’s up to par.

Answer our question!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What is something that comes up regularly in Q&A with your audiences that you don’t know the answer to that you need to go research?

Who is Jess Pettit, MBA, CSP?

Jess Pettitt is a DEI keynoter and the author of the book Good Enough Now, and returned to school to earn an MBA during the pandemic. She always has funky hair colors.

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Recast: Video-fy Your Unique Story with Clint Pulver, CSP

Tue, 23 May 2023 23:17:16 -0000

Video-fy Your Unique Story with Clint Pulver, CSP

How do you make the most of your unique, signature stories that you tell from the stage? Do you just retell it every time you’re on stage, or have you incorporated the story into your business to help you get booked? This week on Speakernomics, we invited Clint Pulver, CSP, to share how he turned his unique story into a self-made short video that not only earned him an Emmy, but helped generate over $4 million in revenue for his business.

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: How are you creating an experience from the stage for your audience?

Who is Clint Pulver, CSP?

Clint Pulver is an Emmy-Award-Winning speaker and drummer who has also been featured in Business Q Magazine’s 40 under 40 and on America’s Got Talent. He’s a leading expert on workplace retention and is known as the Undercover Millennial.

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Recast: Crowdsourcing with Christian Napier

Tue, 23 May 2023 23:17:04 -0000

There's no new episode this week, but NSA is excited to share that we've partnered with Rakonto to bring NSA members an excellent way to crowdsource their videos! Check out this episode from February of this year from Rakonto founder Christian Napier about the value of letting your audience help tell your story.

What are your clients and audiences saying about you? Are you recording their thoughts about you somehow? No matter how well you’ve researched your topic and perfectly crafted your message, comments and opinions from your audiences can influence what others think about you and your brand. This week on Speakernomics, we invited Christian Napier to share why it’s so important to capture audio and video clips your audience is saying about you and how you can make the most of them.

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: Share with us a goosebump moment you’ve had as a professional speaker.

Who is Christian Napier

Christian is the founder and CEO of Rakanto. He helps people request, record and share their most important stories and believes you don’t need to be the only person telling your story.

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Why People Buy with Victor Antonio

Tue, 09 May 2023 22:23:24 -0000

Do you know why people buy from you? You could say “I offer the solution to their problem” and you’d be right, but have you really thought through why people choose to work with you rather than another expert? This week on the show we invited Victor Antonio to give us a short deep dive into how clients select who they work with and how you can make sure they pick you. Want to hear more from Victor? He’ll be one of main stage speakers at Influence 2023! Learn more at spkr.bz/inf23.

Send us a voicemail!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What one thing do you do in every presentation to ensure that you connect and emphasize with your audience?

Who is Victor Antonio?

Victor is one of the world’s leading sales experts and trainers. His background in electrical engineering paired with an MBA helped him become the president of sales and marketing for a $420m tech company. He’s the author of 14 books and the host of Spike TV’s program Life or Debt.

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Shock The Life Back Into Your Business with Thom Singer

Tue, 02 May 2023 21:31:00 -0000

What does your business look like now compared to before 2020? The speaking industry has completely evolved and while some speakers had the expertise and the means to completely adapt, other speakers were not in the same position. This week on Speakernomics, we invited this podcast’s original host Thom Singer to share how he rebuilt his business coming out of the pandemic.

Send us a voicemail!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What business building tactic did you use when you started your business that you should use again?

Who is Thom Singer, CSP?

Thom is the former host of Speakernomics, the author of 12 books, and the current CEO of the Austin Technology Council. His expertise is on community, collaboration and conversation.

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Stop Speaking Start Serving with Delatorro McNeal

Tue, 25 Apr 2023 22:31:40 -0000

When you speak to an audience, do you have a practiced presentation that you give every time that really doesn’t change, or do you take the time to learn about your audience and tailor your message to their specific needs? This week on Speakernomics, we invited Dr. Delatorro McNeal, MS, CSP, to share the benefit of shifting your mindset from “speaking” to “serving” and how it will not only improve the outcome for your audience, but also improve your business.

Want to hear more from Delatorro? He’s one of our main stage speakers at Influence 2023 Learn more at spkr.bz/inf23.

Send us a voicemail!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: When was the last time you thought about the call to action you have for your audience?

Who is Dr. Delatorro Mcneal, MS, CSP?

Delatorro is a motivational speaker and peek performance expert. He’s a Wall Street Journal bestselling author and his most recent book is Shift Into a Higher Gear published in 2021. He’s celebrating 20 years as a full-time speaker this year.

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Storytelling with Kelly Swanson

Tue, 18 Apr 2023 23:28:58 -0000

How much effort and attention to detail do you put into your stories? Do you use the same stories with every audience, or do you intentionally select the stories you share based on the audience, their goals or the mood in the room? Stories are incredibly powerful and memorable, so the stories you select are critical. This week on Speakernomics, we invited storytelling expert Kelly Swanson, CSP, CPAE, to share some of her insights into how to tell the most effective stories from the stage.

Want to hear more from Kelly? She’s one of our headline speakers at Influence 2023, plus she’s hosting an additional breakout session! Learn more and register at spkr.bz/inf23

Send us a voicemail!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: How are you making your audience care about what you care about

Who is Kelly Swanson, CSP, CPAE?

Kelly is a comedian, motivational speaker, and award-winning storyteller. She began her journey in the speaking and entertaining industries after sitting down at her desk to write a book titled, “Who Hijacked my Fairytale?” Besides speaking, she also had a stint as an entertainer on a cruise ship.

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Your AI Assistant with Marki Lemons

Tue, 11 Apr 2023 21:47:18 -0000

With the explosion of AI tools in the recent months, how are you incorporating the tools into your business? AI tools still can’t replace you and your business, but they can be powerful tools to help save you time and money. This week on Speakernomics, we invited Marki Lemons, MBA, to share her perspective on creating AI assistants to help extend how much you can get done each day while still sounding just like you and your brand.

Send us a voicemail!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What is one way you will leverage AI as your assistant this year?

Who is Marki Lemons, MBA?

Marki is so serious about what she does that not only does she hold an MBA, but she has 64 certifications! She teaches Realtors® how to earn up to 2,682 percent ROI on their marketing dollars using social media. She’s worked in real estate since 1999 and is the host of The National Association of Realtors Drive with NAR podcast.

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Crystal Clarity on a Cocktail Napkin with Theresa Rose

Tue, 04 Apr 2023 23:59:21 -0000

How simply can you explain your message to your audience? Can you turn it into a simple picture? Your brilliant message can only go so far if your audience doesn’t fully understand or can’t remember after you leave the stage. This week on Speakernomics, we invited Theresa Rose, CSP, to explain why you should be able to draw your message on a cocktail napkin and how you can get started. And don’t worry, you do not need to be an artist!

Send us a voicemail!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: If you were talking to your perfect client and you had the perfect solution, what is on your cocktail napkin?

Who is Theresa Rose, CSP?

Theresa is a multiple-award-winning author, former product development executive for a Fortune 100 company, a keynote speaker, emcee and picture maker.

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10 Speakers Spill their Speaking Business Success Secrets

Tue, 28 Mar 2023 23:17:25 -0000

This week we’re bringing you something a little different! At Thrive 2023, we asked many of the attendees the following question: What is one big thing you’ve done to achieve success or grow your speaking business? This week on Speakernomics, 10 of those speakers will answer the question on how they grew their incredibly successful speaking businesses!

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Video-fy Your Unique Story with Clint Pulver

Tue, 21 Mar 2023 21:51:45 -0000

How do you make the most of your unique, signature stories that you tell from the stage? Do you just retell it every time you’re on stage, or have you incorporated the story into your business to help you get booked? This week on Speakernomics, we invited Clint Pulver, CSP, to share how he turned his unique story into self-made short video that not only earned him an Emmy, but helped generate over $4 million in revenue for his business.

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics!

Question: How are you creating an experience from the stage for your audience?

Who is Clint Pulver, CSP?

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Early Adoption with Denise Hamilton

Tue, 14 Mar 2023 08:01:00 -0000

We’re talking tech again this week! Are you embracing new technologies as they become available, or are you often watching from the sidelines waiting to see if it is worth your time to invest in the new trends? Whether you like it or not, technology will keep moving forward, so it might be time to change your mindset. This week on Speakernomics we invited Denise Hamilton, hot off the main stage at Thrive 2023, to discuss how you may not need to follow every trend, but you do need to embrace technological change if you want to continue to be a successful speaker.

Who is Denise Hamilton?

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How to Invest your Time with Glenn Lundy

Tue, 07 Mar 2023 16:47:00 -0000

Do you find it difficult to decide the best ways to spend your time as an speaker an entrepreneur? Do you struggle to make sure you’re spending enough time on your business, while still being present with your family and friends, or even making time for yourself? This week on Speakernomics we invited Glenn Lundy to the show share his strategies for investing his time in both his business and his family.

Key Takeaway

Change the word spend to invest with your time.

Who is Glenn Lundy?

Glenn Lundy is the winner of the first ever Great American Speak Off and the founder of the Breakfast of Champions on Clubhouse and the host of the 800 Percent Morning Show. He’s a trainer and consultant that helps auto dealers unlock their full potential and the father of eight kids.

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Be A Solution Provider with Grant Baldwin

Tue, 28 Feb 2023 08:00:00 -0000

Is your idea of speaking getting on a plane every day, flying to a new city and sharing your message, or are you more driven by seeing your clients implement your message to change their business and their lives? This week on the show, we invited Grand Baldwin of the Speaker Lab to explain the importance of not just being a speaker, but viewing yourself as a solutions provider.

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: Who is a speaker who is a step or two ahead of you that has the type of business that you want to emulate?

Key Takeaway

Be more than a speaker, be a solutions provider.

Who is Grant Baldwin

Grant is a former youth pastor who realized that pastors don’t make a lot of money. He launched his speaking business during the 2008 financial crisis and created the Speaker Lab to show other speakers how they, too, can grow their business. He’s the author of the book The Successful Speaker .

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Changing Technologies and Professional Speaking with Burton Kelso

Tue, 21 Feb 2023 21:54:00 -0000

How often are you changing something about your business to follow technology trends? Are you overwhelmed trying to make sure you’re keeping up with (and paying for) the latest trends like Chat GPT and other AI tools, or avoiding them all together?? This week on Speakernomics, we invited tech expert Burton Kelso to share his perspective about how to when and how you should follow tech trends and how to keep your data safe while doing so. And, yes, we even briefly touch on Chat GPT.

Drop us a line!

Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: When was the last time you backed up your computer, smartphone or tablet?

Key Takeaway

Get on LinkedIn and update your profile to show that you’re a speaker

Who is Burton Kelso?

Burton is a tech expert who removes frustration with technology one key at a time. He’s someone who literally reads the owner’s manual when you buy a new product. He’s a speaker and cyber security expert whose clients include The Illionois Bar Association, The Society for Human Resources Management and Keller Williams

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Build a Media-Savvy Brand with Rich Bontrager

Tue, 14 Feb 2023 08:00:00 -0000

Are you working hard to be a featured guest on major media outlets, or are you trying to build your own media empire? After you listen to today’s guest, showing up on the big shows will just be the icing on the cake your already expansive media empire. This week on Speakernomics we invited Rich Bontrager to give a crash course on how you can easily use your tools and free or inexpensive tools already accessible to you to build your own media franchise to help you get your message out to the world and to get booked.

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: What is your one piece of content that you know you need to elevate

Key Idea:

You don’t need other media companies, you can build your own media empire

Who is Rich Bontrager?

Rich teaches people how to rock with the stage with media-savvy brand skills. With over 25 years of media experience, he wants you to show up as your best physically and technically.

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Crowdsourcing with Christian Napier

Tue, 07 Feb 2023 18:50:55 -0000

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: Share with us a goosebump moment you’ve had as a professional speaker.

Key Idea:

Get the story your clients want to tell about you by asking the right question.

Who is Christian Napier

Christian is the founder and CEO of Rakanto. He helps people request, record and share their most important stories and believes you don’t need to be the only person telling your story.

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Monetize your Audio with Kanika Tolver

Tue, 31 Jan 2023 01:00:00 -0000

Are you sharing your podcast, showing up on Clubhouse and other “free” audio mediums as marketing, or are you actually getting paid from them? After today’s episode, you’ll realize you’ve been missing out if you’re not monetizing your audio. This week on Speakernomics, we brought on Kanika Tolver to share her experience of her career rehab and how she’s not only growing her business but making money off social audio spaces.

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: Do you and your audience prefer video podcasts or audio podcast shows?

Key idea: You do not need to be seen to be heard

Who is Kanika Tolver? Kanika is a career rehabber who helps others create epic lives by being confident about their changing seasons. She’s a professional speaker, coach and a native of Washington, DC. She has a best selling book and worked in the tech industry for 17 years.

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How to Be Known with Daniel Pope

Tue, 24 Jan 2023 21:18:33 -0000

How well known are you within your niche? An important message, a great business structure and an amazing team can only get you so far if no one knows who you are and you’re not bringing in business. This week on Speakernomics, we invited Daniel Pope, the owner and chief story teller of Be Known, an online marketing agency, to share some immediate tactics you can take as a small business owner, entrepreneur, and speaker to make sure that your perfect clients know who you are.

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: Where are your ideal clients hanging out?

Key Takeaway:

Be authentically you

Who is Daniel Pope?

Daniel helps your business from zero to hero. He’s the founder of Be Known, an online marketing firm that helps small business owners and speakers grow their business to 6 and even 7 figures. He’s a self-acclaimed chef and is on a mission to impact a million people by the time he turns 30.

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What does the Future Sound Like with Joel Block

Tue, 17 Jan 2023 21:40:20 -0000

How far into the future do you look? Are you watching trends that not only affect you, but what’s coming down the pike that affect your clients as well? This week on Speakernomics we brought in financial advisor and futurist Joel Block, CPA, CSP, to talk about the value and importance of planning for the future and ways you can start doing so for your business.

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: What questions do you ask your clients that delivers great answers?

Key Takeaway:

Be a great question asker.

Who is Joel Block?

Joel Block is a cage-rattling keynoter that knows how to find and make money. He’s a venture capitalist, hedgefund manager and financial advistor for several Fortune companies. He uses his future eyes to help companies disrupt their competitors and executives to be just 1 percent better.

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Speaker Finances with Marquita Miller-Joshua

Tue, 10 Jan 2023 08:00:00 -0000

As we begin 2023 and the third year of Speakernomics, let’s take a moment to talk about money. Do you dread tax time every year? Are you just swiping your card and celebrating when it works each time? This week on Speakernomics, we invited Marquita Miller-Joshua to talk the differences between an accountant, a bookkeeper and a tax professional, the importance of regularly checking in on your financial health and steps you can consider to improve your business financials.

Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: What percentage of revenue comes from speaking, what portion comes from the other products and services like consulting or selling products?

Key Takeaway:

You are not just a professional speaker, you are an enterprise

Who is Marquita Miller-Joshua

Marquita believes in the power of now and loves to help others share their purpose and potential to achieve greater results. She is a professional speaker and the owner of an accounting business whose clients include the IRS.

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Recast: Attention Management with Maura Thomas

Tue, 03 Jan 2023 08:00:00 -0000

As we prepare for another year of Speakernomics with a new host, we're replaying an earlier episode of the show to help you reframe your mindset and focus on what's important in your business in the year ahead

How many distractions have you faced today? How much attention did you devote to every little notification and popup that tried to pull you away from working on your business? Don’t worry, you’re not alone if you answered “a lot.” This week on Speakernomics, we’re talking to Maura Thomas, MBA, CSP, an attention-management (not time-management) expert with some tips on making the most of your day.

Key Takeaways

Stop thinking time management and start thinking attention management
Systemize the way you work

Who is Maura Thomas, MBA, CSP?

Maura is the person you call when you have a million things on your plate and don’t know where to start. She’s obsessed with the idea of helping other people achieve more and has worked in the productivity industry for almost 30 years.

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How to be a Podcast Host with Robert Kennedy III

Tue, 27 Dec 2022 22:58:45 -0000

Have you added a podcast to what you offer in your speaking business? While professional speaking and podcasting seem to go hand and hand, there are significant differences between the two. This week on Speakernomics, we invited Robert Kennedy III back to the show to discuss what it takes to be a good podcast guest. Plus, we have a big announcement about Speakernomics for next year!

Key Takeaways:

Have one big value bomb per episode
Research your guest and know details about their life.

Who is Robert Kennedy III?

Robert teaches real estate professionals how to tell their stories and show up with more confidence on video. Before transitioning to speaking five years ago, he spent his varied career as a high school teacher, college professor, real estate agent and owned an elearning company.

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Harnessing Your True Self as a Speaker with Cassandra Worthy

Tue, 20 Dec 2022 08:00:00 -0000

Do you act as your true, authentic self when you’re speaking, or do you have a specially rehearsed version of yourself that you think people would rather see instead? While you do need to know your audience, this week’s guest says its better to be yourself no matter what. This week on Speakernomics, we invited Cassandra Worthy to share how she harnessed her true self and behavior to not only launch a speaking business in 2019 and 2020, but how that also helped her not only succeed as a speaker, but qualify to join NSA’s Million Dollar Speakers Group.

Key Takeaways

Use your authentic power in your brand and on stage
Expand your value beyond the keynote

Who is Cassandra Worthy?

Cassandra teaches the world how to harness the power of emotion to fuel growth through change. She’s a speaker and a consultant for Fortune 500 companies as well as an avid writer. Before transition to the speaking industry, you was a chemical engineer for 15 years, working at both Procter and Gamble and Berkshire Hathaway.

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Being An Experienced Expert with Scott Halford

Tue, 13 Dec 2022 08:00:00 -0000

How much are you using neuroscience every day as a professional speaker? Unless you are today’s guest, you probably don’t even think about it. But no matter what your topic is, there is a lot you can learn from neuroscience to reach wider audiences and make sure your message has more impact. This week on Speakernomics we invited Scott Halford, CSP, CPAE, to discuss ways to use research and neuroscience to strength your expertise, message, and impact on your audiences.

Do you want to hear more from Scott Halford? Then you need to join us for Thrive 2023 in March of 2023! Learn more about Scott and the conference at nsaspeaker.org/attend/thrive.

Key Takeaways

Use scientific date that you cite and make sure it is accurate
Understand the difference between an amateur and a pro

Who is Scott Halford, CSP, CPAE?

Scott helps corporation become more brain-based by focusing on the achievement-side of neuroscience. He helps executives better understand how the brain works so they can be more effective and help their teams become more effective.

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Professionalism with Jim Cathcart

Tue, 06 Dec 2022 08:00:00 -0000

How do you demonstrate your professionalism when you’re interacting with clients and prospects? It’s one thing to be an expert and excellent speaker, but at the National Speakers Association and this podcast specifically, we’re focused on professional speaking. This week on Speakernomics, we invited long-time NSA member Jim Cathcart, CSP, CPAE, who originally developed NSA’s professional competencies to the show to discuss what being a “professional” means and how that can benefit your business (and bottom line).

Key Takeaways

Be more than a speaker
Be a bigger resource than your clients think you are

Who is Jim Cathcart, CSP, CPAE?

Jim is an international keynote speaker with more than 45 years of experience and an author of 23 books. He’s a singer, guitar player and a lifetime member of the American Motorcyclists Association. Jim joined NSA in 1976 and he’s been a chair of almost every NSA committee.

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Leaving a Legacy with Lee Robert

Tue, 29 Nov 2022 08:00:00 -0000

What does your legacy as a professional speaker look like? Is your goal to share your message as an enjoyable way to pay the bills, or are you trying to leave your mark for years to come? To celebrate our 100th episode of Speakernomics (and NSA’s quickly approaching 50th anniversary), we invited Lee Robert, the daughter of NSA’s founder, Cavett Robert, to reminisce about NSA’s past and to share how you too can leave a legacy.

Key Takeaways

Have an abundant generosity mindset
Have the long game in mind for your career

Who is Lee Robert?

Lee is a professional singer who has performed around the world with her unique style of Cowgirl Jazz, a mixture of blues, jazz and western swing music. She is also a speaker and the daughter of NSA’s founder, Cavett Robert.

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Focus with Erik Qualman

Tue, 22 Nov 2022 08:00:00 -0000

How often do you find yourself chasing something new, popular and shiny rather than doubling down and staying true to your focus or niche? While it’s not a surprising or novel idea, sometimes we need to be reminded that that we can’t become an expert on every topic our clients are looking for. This week on Speakermomics, we invited Erik Qualman to remind us the value of focus in our business and how staying true to our expertise will lead to more business.

Key Takeaways

Focus on what you will own
Win more deals from the stage

Who is Erik Qualman?

Erik is a best-selling author and speaker who dove into the speaking industry after working as a marketer and technology executive. He’s also a professor of digital leadership at Northwestern University.

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[Recast] What Meeting Planners Really Want with Jay Baer

Tue, 15 Nov 2022 08:00:00 -0000

This week's episode is a recast of one of this year's most listened to episodes with Jay Baer while we work on a few exciting upcoming episodes. Even if you already listened to this episode with Jay, we encourage you to listen to it again with a fresh mind and find new wisdom and advice you didn't pick up on last time!

Here’s a hot take from today’s guest, Jay Baer, CSP, CPAE: Your content and presentation skills are probably not that much better than every other professional speaker in your field, which is to say you’re all good speakers. But what can you do to stand out to make sure your message transcends the presentation itself? This week on Speakernomics we invited Jay to share his insights about how to differentiate yourself from other speakers so meeting planners choose to work with you.

Key Takeaways:

Meeting planners want outcomes
Give planners something to remember you

Who is Jay Baer, CSP, CPAE?

Jay is a speaker, author and consultant for major brands to help them exceed customer expectation. He only started professionally speaking 12 years ago but is a member of NSA’s Speaker Hall of Fame and lets each client pick which of his 14 plaid suits they want him to wear on stage.

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Recalculating and Refining Your Message with Karen Jacobsen

Tue, 08 Nov 2022 08:00:00 -0000

When was the last time you took a moment to pause and reflect on your message? Are you still sharing the same stories and messages and with the same slide deck and presentation techniques? Is this leading to you feeling uninspired by your own platform? This week on Speakernomics we invited Karen Jacobsen to the program to encourage you take a moment to pause, think about your business, and refine it into a business that you can find exciting again.

Key Takeaways

Get Quiet
Look at what you love doing most

Who is Karen Jacobson?

Karen tells you what to do every day if you’re using Australian Siri. She’s a singer, songwriter, and a successful professional speaker. She was once a clue in the New York Times Crossword puzzle.

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How to Leverage Social Media For Your Speaking Business with LaShaundra McCarty

Tue, 01 Nov 2022 07:00:00 -0000

Does the idea of downloading Tik Tok stress you out? Are you overwhelmed trying to come up with new content to post on your social accounts, or wonder if it’s even worth the effort? On this week’s episode of Speakernomics, we’re here to make social media easy. We invited social media pro LaShaundra McCarty to share her best advice on making the most of social media platforms as a busy speaker and how it can actually help you get found and get booked.

Key Takeaways

Everything is content
Social media is not haphazard, plan for success

Who is LaShaundra McCarty?

LaShaundra works with speakers, entrepreneurs, and non-profits to help them tell their story with the goal of monetizing while helping them work smarter, not harder. She helps businesses add new social media platforms to their communications plans without stress.

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Generate More Revenue with Big, Back-End Products with Michelle Villalobos

Tue, 25 Oct 2022 07:00:00 -0000

Are you spending all of your time working from gig to gig, or do you have a strategic structure in place to use speaking as a funnel into your other products and services? If you don’t have a plan behind getting to your next speaking engagement, this episode is for you. This week on Speakernomics we invited Michelle Villalobos, CSP, to share her philosophy on creating a big, back-end business where speaking is just the first step in a long-term relationship.

Key Takeaways

Begin with the big back end in mind
Sell it first and figure it out later

Who is Michelle Villalobos, CSP?

Michelle helps superstars monetize their brilliance instead of just their time and helps them focus on what they do naturally to make business more joyous and fulfilling. She has build a successful speaking business speaking for a fee and for free to promote not only her career but her additional products. She’s the chair of NSA’s Million Dollar Speakers Group.

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Make Your Presentations More Inclusive with Donna Mack

Tue, 18 Oct 2022 08:00:00 -0000

One in four of your audience members are experiencing some form of disability. What are you doing to ensure that you’re spreading your message to everyone in the audience, and not leaving some individuals unable to get the full impact of your presentation? This week on Speakernomics, we invited Donna Mack to the program to discuss how you modify your presentations to include audience members with disabilities

Key Takeaways

Don’t let your visuals be just visual
Always enable caption

Who is Donna Mack?

Donna Mack is an award-winning advocate and author in the field of disability who works with businesses that want to grow profits and transform cultures by increasing disability access and inclusion.

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Online Presentations with Robbie Samuels

Tue, 11 Oct 2022 22:17:39 -0000

Are you still giving online presentations? Whether we like it or not, virtual presentations and meetings have become more common and accepted. While face-to-face meetings might be ideal, you’re bound to find yourself delivering virtually even as live meetings return. This week on Speakernomics, we invited Robbie Samuels who successfully rebuilt his business during 2020 to maximize on virtual presentations and networking to share simple things you can do to elevate your virtual performances.

Key Takeaways:

Start with the end in mind
Focus on technique, not technology

Who is Robbie Samuels?

Robbie helps companies move their events online with less stress and more attendee engagement. He hosted his first online meeting on March 13, 2020. Nine months later, he had a six-figure business using online tools.

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The Power of Relatability with James Robilotta

Tue, 04 Oct 2022 07:00:00 -0000

How do you make sure you audiences don’t just immediately dismiss you and your message as soon as you get on stage? You can have all the accolades and experience necessary to solve a problem, but that doesn’t help if your audience can’t relate to you. This week on Speakernomics we invited James Robilotta to the show to discuss how important relatability is and how you can make sure you’re always relatable to your audiences.

Key Takeaways

Your credibility doesn’t make you a good speaker
Tell everyday stories

Who is James Robilotta, CSP?

James is professional speaker focusing on company culture and how curiosity creates community. He’s been a professional speaker for 12 years and is married to another professional speaker.

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Intentional Collaboration with Joe Fingerhut and Frank Kitchen

Tue, 27 Sep 2022 15:16:42 -0000

How often do you collaborate with other professional speakers, not just sharing ideas in masterminds and discussions, but speaking and working together? While some might see other speakers as just “competition,” there can be great value in working with other speakers to help benefit both of your businesses. This week on Speakernomics, we invited both Joe Fingerhut and Frank Kitchen, CSP, to discuss how they built a friendship and partnership through their speaking careers and how their collaboration helps them generate more business than if they worked solo.

Key Takeaways

Ask yourself “How can I?”

Have a “live fresh” mindset

Who are Joe Fingerhut and Frank Kitchen, CSP?

Joe Fingerhut is a professional speaker who makes all his presentations fun by including, magic, juggling, humor and even unicycles. He brings a wealth of experience that he weaves into his presentations. Frank Kitchen, CSP loves to cook things up and uses his last name as a way to build powerful metaphors to help his audiences learn more about themselves and transform.

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Amplifying Your Brand with Kenneth “Shark” Kinney

Tue, 20 Sep 2022 08:00:00 -0000

Is your brand a green apple resting in a pile of green apples, or are you a red apple standing out in the middle of the bunch? If you don’t have a brand that’s unique enough to stand out in someone’s mind years later, this episode is for you! This week, we invited Kenneth “Shark” Kinney to the show to share insights on how to amplify your brand and incorporate whatever your passionate about (like sharks) so you can stick out in someone’s mind and keep getting booked.

Key Takeaways

Identify what is your different
Put your passion into your keynote

Who is Kenneth “Shark” Kinney?

Shark is a marketing and customer experience strategist and speaker with over 20 years of experience. He’s worked with large brands, including Fortune 200 companies, throughout his career as an employee and as a consultant. He’s incredibly passionate about sharks and shark conservation.

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Offering your Course as Continuing Education with Rob Pennington

Tue, 13 Sep 2022 08:00:00 -0000

We’ve spoken often about the value of creating your online course, but what do you do once you’ve created it? Just keep selling it online and rake in the passive income? That’s a great plan to pad your bottom like, but what do you when you want to make an even bigger impact? This week on Speakernomics we invited Rob Pennington, PhD, to discuss how he got his course accredited for continuing education units for several professions and designations and how you can determine if your course can be accredited too.

Want to hear more about this from Rob? He’s offering his Calm in the Storm Program for all NSA members for the month of October! Log into the Digital Vault starting Oct. 3 to take advantage of it. Not a member yet? If you join NSA before the end of October you can access his course as well!

Key Takeaways

Use bite-sized learning
Have a serving attitude rather than a sales attitude

Who is Rob Pennington, PhD?

Rob helps individuals recognize their stress and move through it quickly. He helps people live better lives than they imagined by resolving conflict both at work and at home.

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Confidence in Your Message with Marilyn Sherman

Tue, 06 Sep 2022 08:00:00 -0000

Public speaking takes confidence. There’s no doubt in that. But just how confident are you in your message? How confident do you feel about the impact you’re making on your clients? This week on Speakernomics we invited Marilyn Sherman to the show to help you discover how you too can live in the front row of your life and how to boost your confidence in your business.

Key Takeaways

· Truly believe in what your message is and who you do it for

· Clearly articulate what you do and who you do it for

Who Is Marilyn Sherman, CSP, CPAE?

Marilyn Sherman, CSP, CPAE helps people overcome obstacles to success. She inspires people to get out of their own way and live life in the front row. She’s been a professional speaker for over 27 years.

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Creating Distinction with Scott McKain

Tue, 30 Aug 2022 07:00:00 -0000

How distinct are you from another speaker in your niche? Are you just another speaker who can speak about marketing, sales, human resources, etc., or do you have a truly distinct niche that sets you apart from every other speaker with a similar a topic? On this week’s special live episode recorded in front of the NSA Las Vegas Chapter, we invited Scott McKain, CSP, CPAE, to explore how creating distinction will bring your business greater success and a different perspective on what being distinct really is.

Key Takeaways

Comparison creates commoditization
You can’t be the coach of your own business

Who is Scott McKain, CSP, CPAE?

Scott McKain helps organizations and individuals discover how to standout and earn more money by creating marketplace distinction. He gave his first paid speaking engagement over 40 years ago as a college student when he gave the graduation speech for another college.

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Being Brave with Joe Mull

Tue, 23 Aug 2022 06:00:00 -0000

With public speaking being one of the common fears, we can all agree that getting on a stage and speaking to hundreds, if not thousands, of people requires bravery. But would you say you’re being brave in your business decisions or are you making the same “safe” decisions? This week on Speakernomics we invited Joe Mull, M.ED, CSP, to talk about why taking calculated risks in your business can lead to spectacular results, and a simple ways to practice being brave right now.

Key takeaways

Reduce fear-driven decision making
Be brave for one minute

Who is Joe Mull?

Joe Mull, M.ED, CSP, teaches leaders to be better bosses. He speaks and writes about commitment in the workplace and helps those who are in charge do a better job at serving their employees. He’s an NSA board member and hosts the Boss Better Now podcast.

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How Speakers Can Get PR with Steven Le Vine

Tue, 16 Aug 2022 06:00:00 -0000

When was the last time you were a guest on a media outlet like your local news or a nationally syndicated program? Can you imagine the impact of that appearance on your brand and business? This week on Speakernomics, we invited PR strategist Steven Le Vine to the show to learn more about the business impact of generating PR for your business as well as some actionable guidance on how to land yourself better media appearances.

Key Takeaways

Have an epic story
See the media as a partner

Who is Steven Le Vine

Steven Le Vine is an award-winning publicist and PR strategist, and founder of grapevine pr + consulting, since 2006. Its clients include those in tech, brands, high-profile industry experts (including speakers, coaches, and authors), and celebrities. He has secured clients wide-ranging press from sit-down interviews with Oprah, The View, The Talk, NBC Today, and CNN, to placements in Wall Street Journal, Entrepreneur, The New York Times, Men's Journal, Women's Health, USA Today, The Hollywood Reporter, People, and more

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Working with Speakers Bureaus with Shawn Hanks, Gail Davis and Tim Mathy

Tue, 09 Aug 2022 17:48:06 -0000

This episode was recorded live at Influence 2022. The seismic shifts brought by the pandemic tested the bonds of the bureau and speaker relationship. But what are the new rules for speakers and bureaus now that the speaking industry has settled into new norms? Successful partnership with a bureau can be a boom to your business, but is it right for you? What should you expect and does a bureau relationship fit your speaking business model?

Find out what bureaus want you to know. Gail Davis, President of GDA Speakers, Shawn Hanks, CEO of Premiere Speakers Bureau, and Tim Mathy, Senior Partner at SpeakInc, will answer your questions and there are no “off limits” topics.

Key Takeaways

Don’t call us, we’ll call you
We don’t sell speakers, we sell expertise
Play the long game

Who are Shawn Hanks, Gail Davis and Tim Mathy?

Shawn Hanks serves as CEO of Premiere Speakers Bureau. With over two decades of experience in the bureau industry, his key focuses are to lead the Premiere team, provide direction to speakers, and build and strengthen strategic relationships.

Gail Davis’ decades of experience in corporate marketing and event management served as the launch pad for GDA Speakers. Before establishing the company in 1999, she spent 20 years managing the events of the Dallas-based global technology conglomerate Electronic Data Systems (EDS).

Tim Mathy is a Senior Partner of Speak, Inc. Speakers Bureau, which over the last twenty five years has become the largest and fastest growing non-exclusive bureau in the country. He has been with Speak Inc. for over 20 years.

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Building a New Speaking Business in a Crowded Field with Lisa Koenecke

Tue, 02 Aug 2022 07:00:00 -0000

So you’ve launched your speaking business, but you’re running into the issue every new speaker faces: How do you standout compared to the other experts and titans of your field? It’s not easy, but it’s still well within your reach. This week on Speakernomics we invited Lisa Koenecke, a new speaker – but not new to her DEI field – who launched her speaking business two years ago at the beginning of the pandemic about how you can build your business in a crowded field.

Key Takeaways

Be genuine and authentic
Be generous and ask questions

Who is Lisa Koenecke?

Lisa saves lives one ally at a time using humor, engagement, and fun stories. She’s a DEI speaker and thought leader but has only worked in the speaking industry for two years. Lisa was inspired to take her message beyond her role as a middle school counselor after an interaction with one student.

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Certification in Your Area of Expertise with Sharon Weinstein

Tue, 26 Jul 2022 07:00:00 -0000

Do you hold certifications in your field? Certifications are a simple an excellent way to demonstrate to your clients that you truly are an expert and can help solve their challenges. This week on Speakernomics, we invited Sharon Weinstein, RN, FAAN, CSP, to discuss the tremendous benefits of pursing certifications in your field, and the value of applying for the National Speakers Association’s Certified Speaking Professional (CSP) designation beginning in August.

Key Takeaways

Risk management policy
Your own personal and professional growth

Who is Sharon Weinstein?

Sharon Weinstein, RN, FAAN, CSP, is a speaker, coach and author who has built her career helping others succeed in theirs. She encourages individuals to think differently, ask the right questions and solve the right problems. She’s the author of 19 books, 9 of which were textbooks.

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Futureproof Your Business with Crystal Washington

Tue, 19 Jul 2022 06:00:00 -0000

What does the future of your speaking business look like, not your industry but your specific business? Are you still using the same presentation, details, and marketing that you started using years ago? If the longevity of your business keeps you up at night, this episode is for you. This week on Speakernomics, we invited futurist and technology strategist Crystal Washington, CSP, to share simple things you can do to futureproof your business and have a long speaking career.

Key Takeaways

Update your IP
Update your marketing materials

Who is Crystal Washington?

Crystal Washington is a futurist and technology strategist who helps translate technology and the future of it for every day people to help them become more efficient and make more money. She’s been in the business for 15 years and was the final host of NSA’s previous audio program, Voices of Experience.

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Thinking Strategically with Ron Adner

Wed, 13 Jul 2022 13:34:00 -0000

How strategic are you? Are you really thinking through your business decisions and how they will impact you and your audiences? This week on Speakernomics, we invited Dartmouth professor Rod Adner, PhD, to share his mindset for strategic thinking and how we as a professional speakers can be more strategic in our businesses.

Key Takeaways

Think how the changes have affected the audiences and organizers
How the changes n remote tech change what you do and how you do it

Who is Ron Adner?

Ron Adner, PhD, is a strategy professor at Dartmouth college. He’s an author of two books and consults with companies to help them solves real problems. In addition to his work as a professor, he’s a keynote speaker who teaches audiences how to think more strategically. Learn more about Ron at https://ronadner.com/.

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Becoming a Transformational Speaker with Steve Lowell

Tue, 05 Jul 2022 06:00:00 -0000

Answer this honestly: Are your audiences walking away with ideas that they’re going to forget immediately, or are you making a true impact on them and helping them transform how they view their work and the world? This week on Speakernomics, we invited Global Speakers Federation President Steve Lowell, CSP, to the show to discuss how you can adjust your presentations to make sure you are always transforming your audience’s lives.

Key Takeaways

Raddle the audience’s beliefs
Reset their expectations and perspectives

Who is Steve Lowell, CSP?

Steve works with speakers, trainers and authors to help them embrace different ways to be more transformational on the stage and make more money. He’s worked as a professional speaker for over 25 years and is the current president of the Global Speakers Federation.

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The Business of Voice Actors with Joseph Jones

Tue, 28 Jun 2022 06:00:00 -0000

Every week when we explore professional speaking, we’re typically discussing keynote speaking, training, consulting, and coaching. Now, we’re looking into another form of speaking: voice acting. This week on the show, we invited voice actor Joseph Jones to discuss the similarities between professional speaking and voice acting and how the path to get involved in voice over work aren’t too different from professional speaking.

Key Takeaways

Study the business and learn what aspects you like
Take classes and put together a demo reel

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Going All In On Your Niche with Quinn Conyers

Tue, 21 Jun 2022 07:00:00 -0000

Imagine this: You have your topic of expertise, but a client asks you speak about a similar topic, but it’s not your expertise. What do you do? Do you speak on the topic because it’s similar, or do you decline the request because it’s not your niche? Today’s guest says you should do the latter. This week on Speakernomics, we invited Quinn Conyers to the show to explain why going all in on your niche is a better approach than trying to speak on a variety of topics and how doing so can help you get booked more than speaking on a variety of topics.

Key takeaways

Your niche gets you noticed
Don’t be afraid to create your own business model

Who is Quinn Conyers?

Quinn is an event transformer. As the master of ceremonies, she turns average events into epic experiences. She has high energy and knows what it takes to make an event interesting, engage with the audience and make the meeting professionals happy. She’s been a speaker for 17 years, but only really focused on her emcee work six months ago.

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Social Media for Those Who Dislike Social Media with Corey Perlman

Tue, 14 Jun 2022 08:00:00 -0000

Are you wasting time on social media or are you getting a ton of interactions and speaking engagements from your social media accounts? We’re guessing you’re somewhere in the middle. This week on Speakernomics, we invited Corey Perlman, CSP, to talk about how professional speakers can better use social media and when to decide that you need to take a step back and get help from someone else.

Key Takeaways

Don’t forget that you’re easily forgettable
Sometimes the best thing you can do is fire yourself.

Who is Corey Perlman, CSP?

Corey is a social media expert and owns a social media boutique agency that helps companies get better results for their efforts. Not only does he speak on stages about effectively using social media, he and his company actually help use their methods.

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Leveraging Social Media with Daveeed Wagner

Tue, 07 Jun 2022 07:00:00 -0000

How well is social media actually working for your speaking business? Are you throwing away time and money for lackluster results, or are you seeing a massive following of individuals who want to engage and buy from you? This week on Speakernomics, we invited Daveeed Wagner to share how for as little as $2 a day, you can drastically grow your social media following.

Key Takeaways

Grow your viewership
Pixilate your site

Who is Daveeed Wagner?

Daveeed helps thought leaders share their great ideas through his framework of experiential marketing strategies. He works with speakers, authors and influencers to help them grasp social media and make it work for them.

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Professional Speaking with a Day Job with Samuel Jones

Tue, 31 May 2022 08:00:00 -0000

Are you still trying to get started as a full-time speaker while working a day job? Or are you a full-time speaker that went back to traditional nine-to-five job during the past few years and are trying to relaunch your speaking business? This week on Speakernomics, we invited Samuel Jones, PhD, CSP, to discuss how he spends his time both as key leader at Jones College and as a professional speaker, along with insights about how to talk to your employer about branching out.

Key Takeaways

Be very intentional with your opportunities
Create your own runway

Who is Samuel Jones, PhD, CSP?

For the past 12 years, Sam has helped leaders be more transformational and less transactional. In addition to his speaking business, he is the assistant to the president for leadership training at Jones College and previously served as the vice president of student affairs.

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Using Credit Card Points Effectively with Owen Beiny

Tue, 24 May 2022 07:00:00 -0000

As a professional speaker, you’re always on the go, likely using your credit card to pay for your travel, meals, and hotel stays. But are you using your credit card effectively to make sure you’re getting free trips and benefits no matter where you’re going? This week on Speakernomics, we invited Owen Beiny, The Points Partner, to share incredibly simple insights into how you can travel the world at little to no cost just by using your credit card.

Key Takeaways

Understand the difference between the different credit cards
Know how to use the right credit card at the right place at the right time

Who is Owen Beiny?

Owen, the Points Partner, is the person who reads the 200+ page document that comes with your new credit card. He puts people on planes and into hotel beds for free by effectively using their credit card points. He began his career as a photographer flying around the world before learning the tips and secrets of using your credit card points.

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Achieve Massive Success with Think and Grow Rich with Ann McNeill

Sat, 14 May 2022 07:00:00 -0000

Are you focused every day on what your goals are and making sure each and everything you do for your business is helping you accomplish your goals? We bet there’s a good chance you’re spending time in areas that aren’t benefit you or your business. This week on Speakernomics, we invited Ann McNeill to share how reading the book Think and Grow Rich on New Years even in 1979 helped change her life and how the principals in the book helped her create massively successful businesses.

Key Takeaways

You must have a dream for a dream to come true
You will get great clarity by determining who you serve and what you need to do

Who is Ann McNeill

Ann helps entrepreneurs get achieve clarity on the highest incoming-earning areas of their life and business by using the principals she learned reading the book Think and Grow Rich.

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You’re Using LinkedIn Wrong with Richard Bliss

Tue, 10 May 2022 07:00:00 -0000

Are your LinkedIn posts averaging a few likes and comments before all engagement stops? If you’re treating LinkedIn like every other social media platform, you’re wasting your time (and money)! This week on Speakernomics, we invited LinkedIn expert Richard Bliss to share brilliant insights about maximizing the LinkedIn algorithm to generate thousands of views on every post.

Want to hear more from Richard Bliss about LinkedIn? This episode was recorded as part of a special episode of NSA’s monthly webinar series Build a Better Business! NSA members can log into their MyNSA account to watch the rest of the recording!

Key Takeaways

Stop sharing content
Start generating conversations

Who is Richard Bliss?

Richard and his international training company help executives and salespeople master the language of social media to get their message in front of their ideal customers and prospects.

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Visual Storytelling with John DeMato

Tue, 03 May 2022 07:00:00 -0000

With all your experience and research on your topic, no one is questioning that you’re an expert on speaking topic, but do you look like the expert? Do the photos on your website and social media demonstrate the authentic you and show that you are an expert? This week on Speakernomics we invited photographer John DeMato to explain why you need good photography for business, how to make sure you look authentic and a few tips on selecting the right photographer for you.

Key Takeaways

Do not put on a show, just be yourself
Flattering photos are not the objective

Who is John DeMato?

John is a visual storytelling expert who works with other content experts to create their visual assets to ensure that they look like the authority that they are and that they’re worth every penny that they’re paid.

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Using your book to get booked with Jane Jenkins Herlong

Tue, 26 Apr 2022 07:00:00 -0000

Is the book that you poured so much of your expertise and time into helping you get on stages, or is it just a detail you add to your website to try and give yourself credibility as a published author? This week on Speakernomics, we invited Jane Jenkins Herlon, CSP, CPAE, who just published her fifth book to share her strategies for using her books to reach new audiences, reconnect with former clients, and make sure she ends up on more stages sharing her message.

Key Takeaways

Write the Book
Find the person interested in the decision-making process

Who is Jane Jenkins Herlong, CSP, CPAE?

Jane is a southern humorist who uses original stories to help people tap into the best versions of themselves through encouragement, humor, and hope. She is the author of five books.

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Maximizing your Performance with Peter Katz

Tue, 19 Apr 2022 08:00:00 -0000

So you have your presentation ready with your years of experience and research and you know it can solve the challenges of your clients, but how do you insure that your message reaches everyone in the audience? This week on the show, we invited Peter Katz to share small improvements you can make to your delivery and environment to make sure you instantly create a connection to the audience.

Want to hear more from Peter? He’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can show up wholeheartedly in your life and connect with people in a disconnected world. Learn more at Influence2022.com.

Key Takeaways

Start with heart and know your purpose
Curate the experience

Who is Peter Katz?

Peter is a JUNO Award and Canadian Screen Award-nominated singer songwriter, speaker and facilitator who helps people drop into their hearts and get clear on their humanity through stories and music. He’s been described by past audiences as a “thunderbolt for the soul.”

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Speaker Burnout with Rachel Sheerin

Tue, 12 Apr 2022 15:42:19 -0000

About a year ago we asked you if you were feeling burned out from the speaking business or if you were struggling talking to burned out audiences. How is it going now? Are you still feeling burned out or interacting with audiences that just don’t want to hear you? This week on Speakernomics we invited back Rachel Sheerin to chat about how we can overcome our own burnout and reinspire our audiences.

Key Takeaways

Burn out is about needing to part of something more
Everyone around you is burned out; act accordingly

Who is Rachel Sheerin?

Rachel is a keynote speaker who helps companies anywhere from small businesses to large corporations defeat burnout and boost happiness. She loves to travel with her husband and drinks her margaritas on the rocks.

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Marketability with AJ Vaden

Tue, 05 Apr 2022 08:00:00 -0000

When was the last time you updated your marketing material? Do you have a demo real that is all about what you will do, rather than what the audience gets out of your presentation? If you’re nodding your head, it sounds like it’s time for an update. This week on Speakernomics, we invited AJ Vaden, the CEO of Brand Builders Group and one of the recent experts who spoke at Winter Workshop 2022 about how you can become more marketable in the speaking industry.

Key Takeaways

Do not make your demo material about you
What you’re charging for is not just your time on stage

Who is AJ Vaden?

AJ is the CEO of Brand Builders Group and she helps people become well known for what they want to be known for by who they want to be known by.

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Racking Up Your Revenue with Laurie Guest

Tue, 29 Mar 2022 18:53:49 -0000

While speaking can be a lucrative revenue stream, we all learned during the early time of the pandemic that it can’t be your only revenue stream. Or in the case of this week’s guest, maybe you just want to amplify your revenue with much less travel. This week on Speakernomics, brought in Laurie Guest, CSP, CPAE, to share her very different and profitable take on racking up more revenue in your speaking business by doing what’s best for you and your business.

Key Takeaways

Analyze your superpower with a monetary measuring stick
Control what you can to create the best environment for stage-side selling

Who is Laurie Guest, CSP, CPAE?

Laurie is a speaker and author who focuses on customer service with a fresh set of eyes and a different point of view. She has amazing creativity, and you never get the same thing twice from her.

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Amp Up Your Revenue with Mimi Brown

Tue, 22 Mar 2022 08:00:00 -0000

You love speaking and sharing your expertise, but do you dread the sales aspect of getting yourself in front of clients? Are you losing out on opportunities simply because you don’t have an effectives sales process? This week on Speakernomics we’ve invited Mimi Brown to share how she uses her sales experience to make sure her business keeps growing.

Want to hear more from Mimi? She’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can amp up your revenue. Learn more at Influence2022.com.

Key takeaways:

If you’re in speaking, you’re in sales
Treat sales likes a process

Who is Mimi Brown?

When Mimi takes the stage, she’s like that old friend that you can’t wait to see again. She’s a sales expert who also speaks about leadership presence for women.

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Being Authentic with Brandon Farbstein

Tue, 15 Mar 2022 07:00:00 -0000

Are you the same person when you take the stage, or do you put on your speaker alter ego and start speaking and behaving in a way that isn’t your most authentic self? This week on Speakernomics, we invited Brandon Farbstein to discuss why you should strive to always be your most authentic self when you’re on stage and how it can actually benefit your speaking business.

Want to hear more from Brandon? He’ll be speaking at Influence 2022 in Nashville (and virtually) about how you become more authentic. Learn more at Influence2022.com.

Key takeaways

Show up as yourself
Don’t overthink everything

Who is Brandon Farbstein?

Brandon is a keynote speaker, author and Generation Z activist who speaks to organizations and companies all over the world about diversity and inclusion, disability awareness and overcoming adversity. He’s very likely the youngest member of the NSA.

Disclaimer:

Today’s guest briefly mentions the topic of suicide; to avoid this part of the conversation, skip ahead from 6:00 to 7:20.

The National Suicide Prevention Lifeline: 1-800-273-8255, 1-800-273-TALK

Crisis Text Line: Text HOME to 741741.

International suicide hotline numbers available here: https://www.opencounseling.com/suicide-hotlines

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Speakernomics How To Sell a Million Books with Phil M Jones

Tue, 08 Mar 2022 08:00:00 -0000

So you wrote a book. Now what? Is it just sitting untouched on someone’s shelf (or worse, the bookstore), or is your book constantly helping you spread your message, expand your reach and get paid to speak? This week on Speakernomics we invited Phil M Jones to talk about how to change your mind set about your book to reach greater audiences and sell 1 million+ copies.

Key Takeaways

Never leave launch mode
Don’t market the book, market the message

Who is Phil M Jones, CSP, CPAE?

Phil is a bit of a Renaissance man. He’s a speaker, author, and a part of five different businesses that help people achieve more in life. His book, Exactly What to Say, has sold 1.5 million copies in all formats since it was published in 2017.

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Showing Up In An Evolving World with Jess Pettitt

Tue, 01 Mar 2022 08:00:00 -0000

The world is constantly evolving, and as a professional speaker you’re speaking to audiences around the world who may not share all the same views as you. How do you prepare yourself to get on the stage and make a genuine connection with every audience? This week on the show, we invited Jess Pettitt, CSP, to discuss some strategies to address unintentional short-sightedness in your presentations.

Want to hear more from Jess? She’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can set yourself up for any business crisis. Learn more at Influence2022.com.

Key Takeaways

Know who and how you are
Know where you are

Who Is Jess Pettitt, CSP?

Jess is a diversity consultant and speaker with a background and stand-up comedy. She talks to audiences (or anyone really) about the topics that scare us. She also really loves cheese.

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Run Your Business Like a COO with Patrick Henry

Tue, 22 Feb 2022 08:00:00 -0000

Most speakers start their career in a corporate job before branching out and becoming a paid, professional speaker…and then there’s this week’s guest. After a brief stint in corporate American in his twenties, Patrick Henry, CSP, used the downtime in the speaking industry during the pandemic to help launch an herbicide company as the chief operating officer. This week, he’ll share what he’s learned about working a corporate job again, and how that’s helping him bring better practices to his speaking business too.

Key Takeaways

· Learn a little bit about everything

· Weekly micro-planning sessions

Who is Patrick Henry, CSP?

Patrick is a professional speaker, song writer and humorist who teaches companies how to elevate the customer experience. He helped found and is the chief operating officer for an herbicide company that makes safe and effective alternatives to big brand items.

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Build Trust and Grow Your Business with David Horsager

Tue, 15 Feb 2022 19:32:57 -0000

You have a well-crafted and researched message and you can deliver that perfectly on stage…but people still don’t want to hire you. What’s going on? This week on the show we invited David Horsager, MA, CSP, CPAE, to discuss how Trust might be the reason meeting planners aren’t booking you, and how professional speakers can make sure they’re always building trust with their clients and partners in the speaking industry.

Want to hear more from David? He’ll be speaking at Winter Workshop later this month in Orlando (and virtually) about how you can set yourself up for any business crisis. Learn more at spkr.bz/winter22.

Key Takeaways

Cultivate your depth
Relationships are WAY more important than you think

Who is David Horsager, MA, CSP, CPAE?

David is a speaker, researcher and one of the world’s leading experts on trust. He brings his message to companies and governments to help build more trust with their clients and constituents. He licenses his content to other companies and trainers so he can take his message further than he would be able to alone.

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Get and Stay Booked with Mary Kelly

Tue, 08 Feb 2022 08:00:00 -0000

You’re looking at your calendar and you realize you have no speaking gigs lined up and you’re not getting paid. What’s your next move? Panicking and looking for upcoming meetings and sending in proposals? This week on the Speakernomics, we invited Mary Kelly, PhD, CDR, CSP, CPAE, to discuss how you need to build systems and processes in your business to make sure you get booked and stay booked.

Want to hear more from Mary? She’ll be speaking at Winter Workshop later this month in Orlando (and virtually) about how you can set yourself up for any business crisis. Learn more at spkr.bz/winter22.

Key Takeaways

Be strategic
Be tactical

Who is Mary Kelly, PhD, CDR, CSP, CPAE?

Mary is a retired Navy commander, college professor and economist who helps businesses be more profitable by teaching leaders how to do everything they do better.

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Grow Your Speaking Business with YouTube

Tue, 01 Feb 2022 15:39:23 -0000

Grow Your Speaking Business with YouTube

Pop quiz: You want to make a YouTube video that will lead to someone hiring you; do you focus on a topic that people search 10,000 times a month, or 200 times a month? Today’s guest Michelle Villalobos, CSP, says the real money is in making videos for 200 people. This week on Speakernomics, Michelle will share highlights from her YouTube strategy that helps her generate substantial revenue with daily or weekly videos.

Key Takeaways

Title the video before you record it
Focus on quantity, maybe even over quality

Who is Michelle Villalobos, CSP?

Michelle is an international speaker who hosts business retreats for superstars focused on generating recurring revenue with community and masterminds. She’s a member of NSA’s Million Dollar Speaker Group.

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What Meeting Planners Really Want with Jay Baer

Tue, 25 Jan 2022 08:00:00 -0000

Here’s a hot take from today’s guest, Jay Baer, CSP, CPAE: Your content and presentation skills are probably not that much better than every other professional speaker in your field, which is to say you’re all good speakers. But what can you do stand out to make sure your message transcends the presentation itself? This week on Speakernomics we invited Jay to share his insights about how to differentiate yourself from other speakers so meeting planners choose to work with you.

Key Takeaways:

Meeting planners want outcomes
Give planners something to remember you

Who is Jay Baer, CSP, CPAE?

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Future of Your Virtual Studio with Dan Thurmon

Tue, 18 Jan 2022 08:00:00 -0000

Over the past nearly two years, you built up your home studio to adapt to the pandemic, but now what do you do with it when the speaking industry is ramping back up and in-person meetings are starting to return? This week on Speakernomics, we invited Dan Thurmon, CSP, CPAE, who built a vast home studio to discuss what to do with your studio moving forward and why it’s still a valuable tool.

Key Takeaways

Inventory everything you have done and could do with your studio
Leverage all the moment you already created with your studio

Who is Dan Thurmon, CSP, CPAE?

Dan Thurmon helps leaders and their organizations move confidently through change and transformation, so they become, achieve, and contribute more. He’s a past president of NSA with a killer home studio where he can still wow the audiences while doing a handstand on a lectern.

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Leverage your Mental DNA with Jeffrey Magee

Tue, 11 Jan 2022 08:00:00 -0000

Are you someone who really focuses on your expertise, or do you adapt your topics whenever a new trendy topic pops up? If you’re the latter, you might be limiting your success. This week on Speakernomics, we invited Jeffrey Magee, CMC, CBE, PDM, PhD, CSP, to the show to discuss why staying in your lane can help you book more business and how to turn all of your experience into different resources for your clients.

Key Takeaways

Leverage your mental DNA
Recognize how to bundle that

Who is Jeffrey Magee, CMC, CBE, PDM, PhD, CSP?

Jeffrey works with business owners and leaders to help them become significantly more successful by helping them tap into their human capital.

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Business Models Post-COVID with Randy Gage

Tue, 04 Jan 2022 08:00:00 -0000

After countless hours of practice and experience, you’ve perfected your key stories and their delivery, but what is the audience truly getting from your stories? Are they walking away with true solutions to their challenges, or did they just hear a brief motivational story they’re going to soon forget? This week on the show, we invited Randy Gage, CPAE, to discuss why a good story isn’t enough in the post-COVID market and what you can do to become an indispensable resource to your clients.

Key Takeaways:

What is the applicable message of your story?
Stop pitching speeches, start offering solutions

Who is Randy Gage, CPAE?

In his own words, Randy is a writer who also happens to be a speaker, and a Hall of Fame speaker at that. He teaches individuals about the timeless principles of prosperity and makes them relevant to all of us today.

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One year of Speakernomics with Thom Singer

Tue, 28 Dec 2021 08:00:00 -0000

And that’s a wrap on 2021 and the first season of Speakernomics! Have you listened to every episode? This week on the show, we invited Frank Kitchen to host the episode and put Thom in the guest’s seat to talk about what he’s learned through hosting the show over the past year and what you can expect from Speakernomics next year!

Key Takeaways

Listen to every episode; don’t prejudge who the guest is or what the topic is
Follow up with the guests who resonate with you the most

Who is Thom Singer, CSP?

Thom is a professional speaker and podcast host (but you should know that by now). Thom has a remarkable way of getting people to connect, whether that's at an event or through a podcast.

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The Mystery of TED Talks with Hayley Foster

Tue, 21 Dec 2021 08:00:00 -0000

The Mystery of TED Talks with Hayley Foster

You’re a professional speaker with a great message and a perfect delivery; you must be an ideal candidate to give a TEDx talk, right? This week on Speakernomics, we invited Hayley Foster, the Short Talk Expert, one of the founders of the first TEDx event in 2009, to discuss what it takes to get invited to the TED stage and why professional speakers aren’t always selected.

Key Takeaways

Understand the codes and landmines
It’s about more than your content

Who is Hayley Foster?

Co-founder of TEDxNASA, the first large scale TEDx in history, Hayley Foster, the Short Talk Expert, is in her 13th year of coaching hundreds of speakers for TEDx and high-stakes short talks internationally. Their impact is clearly shown by view counts that range from 100,000 to nearly 2.5 million, with 7 talks elevated to TED.com to date. Often the designated speaker coach, she’s been on selection committees across dozens of TEDx events. She is also the author of Don’t Tank Your TED Talk! 12 Mistakes Professional Speakers Make. Our conversation will provide Insider Insight into how to get picked for a TEDx.

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Hidden Business Deductions for Speakers with Tatiana Tsoir

Tue, 14 Dec 2021 08:00:00 -0000

It’s almost the end of 2021, which means it’s almost time to submit your 2021 taxes. Are you taking advantage of all the options available to you as a professional speaker? This week on the show, we invited Tatiana Tsoir, CPA, MBA, who runs a boutique tax accounting firm to share some lesser-known ideas on saving big for tax time.

Disclaimer: The content in this episode is for educational and informational purposes only and is not intended as legal or financial advice. You should always seek counsel of your choosing.

Key Takeaways

Entity Splitting
Shifting your income to lower-earning family

Who is Tatiana Tsoir, CPA, MBA?

Tatiana is an author, speaker, and coach who empowers women to rediscover their inner warrior, be their own boss and get out there to make things happen. She runs three different businesses, including a boutique tax accounting firm that serves speakers.

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Big Event Marketing & Production with Ramon Ray

Tue, 07 Dec 2021 08:00:00 -0000

Instead of waiting for someone to hire you to speak at an event, have you ever considered hosting your own speaking events? This week on Speakernomics, we invited Ramon Ray, CSP, to discuss his experience hosting his own events including how and why you might want to do so, how to market to your prospective attendees, and how to get companies to sponsor your event.

Key Takeaways

Your marketing needs to look big and successful
You need to send A LOT of communications to prospective attendees

Who is Ramon Ray, CSP?

Ramon loves building companies, marketing and small business startups, and his forte is building media companies that bring together media and sponsorship revenue. He’s been hosting his own events since 2006 and started hosting his own online events in 2020.

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Grow your Network with Podcasts with Lou Diamond

Tue, 30 Nov 2021 08:00:00 -0000

Have you ever been hired to speak after someone listened to your podcast? Do you dread going to “networking events” to try and meet other professional speakers or clients? This week on Speakernomics, we invited Lou Diamond, CSP, to the show to share some insights into how to use your podcast to grow your networking (and even get booked) as both the interviewer and the interviewee.

Want to hear more from Lou? He’ll be speaking about using podcasting in your business at Winter Workshop 2022 in Orlando in February 2022. Learn more at https://spkr.bz/winter22

Key Takeaways

Podcasting is the best connect-working tool
You need to be a spectacular guest

Who is Lou Diamond, CSP?

Lou is a speaker, author and podcaster who helps busines leaders and brands thrive through the power of connection.

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How to Engage with Introverts with Jennifer Kahnweiler

Tue, 23 Nov 2021 08:00:00 -0000

As a professional speaker, do you think you’re an extrovert? Do you find it difficult at times to engage with the introverts in your audiences who aren’t always excited to join in on your activities and questions? Don’t worry, you’re not alone in this challenge. This week on the show we invited Jennifer Kahnweiler, PhD, CSP, to share some insights into how you can best engage with your more quiet audience members and improve your presentations for everyone.

Key Takeaways

Allow for thinking time
Connect off stage

Who is Jennifer Kahnweiler, PhD, CSP?

Jennifer is a speaker, trainer, author and one of the originators of the introvert revolution. She helps organizations harness the power of introverts, who represent about half of every team.

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Add Training and Consulting to your Business with Anton Gunn

Tue, 16 Nov 2021 08:00:00 -0000

You just delivered your keynote with fabulous ideas; you have the check in hand…now what? How can you evolve your keynote into additional training and consulting work so you can keep delivering your message (and getting paid)? This week we invited Anton, Gunn, CSP, to share massive knowledge bombs on what you can do add training and consulting to your business offerings.

Key Takeaways:

Build an assessment for your clients
Turn your keynote into a curriculum

Who is Anton Gunn, CSP?

Anton helps organizations build world-class workplace culture and helps cultivate leaders that everyone will admire. He’s a former elected official and worked with President Barack Obama for three and a half years.

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Speaker Negotiations with Lynn Price

Tue, 09 Nov 2021 08:00:00 -0000

Does negotiating your fee and speaking agreements cause your anxiety to spike? If you’re always sticking your head in the sand hoping the perfect deal will just land in your lap, this episode is for you. This week we invited Lynn Price who has negotiated more than 11,000 agreements to share how you can improve your negotiating skills to land better deals (and know when it’s time to walk away).

Key Takeaways:

Make the ask; no one is going to read your mind
Don’t negotiate against yourself

Who is Lynn Price?

Lynn is a lawyer and negotiation expert who has worked on more than 11,000 agreements. She trains people to become better negotiators.

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The Science Behind Building a Speaking Business with Andrew Davis

Tue, 02 Nov 2021 07:00:00 -0000

Do you know when your busy season is, and do you charge differently for it? Do you track how many referrals you get every time you get off stage? Are you keeping track of any metrics on your business? This week on Speakernomics, we invited Andrew Davis, co-author of The Referable Speaker: Your Guide to Building a Sustainable Speaking Career–No Fame Required, to chat about how you can use data to keep your calendar full.

Key Takeaways

Track everything about your business
Love the numbers

Who is Andrew Davis?

Andrew Davis is a best-selling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

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Make More Money with Mark Victor Hansen

Tue, 26 Oct 2021 07:00:00 -0000

Are you making as much money as you’d like as a professional speaker? Are you looking at how other speakers seem to be so financially successful and wonder how you be too? This week on the show we invited Mark Victor Hansen, a founding member of NSA and co-author of the Chicken Soup for the Soul series to talk about what he did to build a long and lucrative career.

Key Takeaways

Listen your speaking role models speak and interview them
Ask your role models how they market to their audiences

Who is Mark Victor Hansen?

Mark is one of the co-authors of the Chicken Soup for the Soul book series and the author of 300 other books. He’s given over 6,000 speeches in his career and he’s one of the original members of the National Speakers Association.

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Websites That Work with Kristin Pearson

Tue, 19 Oct 2021 07:00:00 -0000

When was the last time you updated your website? Is it incredibly easy to find your phone number and email address or do you only have a contact form? Does your website journey properly convey what you do to help clients? Are you shaking your head “No” right now? This week on Speakernomics, we invited Kristin Pearson who build websites specifically for speakers to talk about what you need to do to make sure your website works for you, not against you.

Key Takeaways

There’s no better place to let your audience know, like and trust you than your website
Your website strategy and design need to work together

Who is Kristin Pearson?

Kristin makes websites that make speakers look good and book more business. She’s completely focused on helping speakers in the world of their websites. Before working on websites, she hired speakers for associations and is a die-hard Chicago sports fan.

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Using Humor with Drew Tarvin

Tue, 12 Oct 2021 07:00:00 -0000

Do you try to impress your audiences with humor, or do you stick to just your expertise? Professional speaking may not be a comedy special, but humor is a valuable tool to connect with your audiences. This week on Speakernomics, Drew Tarvin joins us to talk about different kinds of humor you can use and how to tap into your own funny style.

Key Takeaways

Learn to tap into or unlock your own natural style of humor
Be more intentional about you’re going to use humor, not just in speaking, but your whole business

Who is Drew Tarvin?

Drew teaches non-comedians the secrets of using humor more effectively in their communication at work and their personal lives. He has a TED Talked called “The Skill of Humor” that has over 10 million views

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Build a Business That Works for You with Marquesa Pettway

Tue, 05 Oct 2021 07:00:00 -0000

Almost all speakers got into the business to share their message and to leave working a normal 9-to-5 job. Now that you’re running your own business, are you running it in a way that works for you, or are you just running it like the large companies you left? This week on Speakernomics, we invited Marquesa Pettway, CSP, to share some powerful insights into how to look at your business differently and how to make it work for your lifestyle.

Key Takeaways:

You’re not just a speaker
Build your speaking business around your lifestyle

Who is Marquesa Pettway, CSP?

Marquesa is a speaker and coach that began her speaking career in 1999 after being downsized. She’s widely known as “the Zoom Queen” and uses Zoom as a major tool of her business.

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Attention Management with Maura Thomas

Tue, 28 Sep 2021 07:00:00 -0000

Key Takeaways

Stop thinking time management and start thinking attention management
Systemize the way you work

Who is Maura Thomas, MBA, CSP?

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Lessons from Jeanne Robertson with Patrick Henry

Tue, 21 Sep 2021 07:00:00 -0000

Speaking Legend Jeanne Robertson passed away on Aug. 21, 2021, three days before she was scheduled to join us for an episode of Speakernomics. This week on the show, we invited Patrick Henry, CSP, a second-generation speaker who has known Jeanne for much of his life and worked closely with her to share a few things he learned from her.

Key Takeaways

There’s a story in everything
Always look for opportunities to engage with your audience

Who is Patrick Henry, CSP

Patrick is what happens when keynotes, comedy and concerts collide. He’s a business humorist who takes music, comedy and business concepts and presents then in a fun and interesting way. He’s a second-generation speaker who worked closely with Jeanne Robertson, CSP, CPAE.

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Look and Sound your Best on Camera with Robert Kennedy

Tue, 14 Sep 2021 07:00:00 -0000

Are you still using your laptop's built in camera and microphone along with your overhead room lamp? Have you been dragging your feet hoping everything virtual would just go away? This week on the show, we invited Robert Kennedy III to share how he upgraded his video and audio set up over the past 18 months to better serve his clients and to stand out from other speakers.

Key Takeaways

Get your light right
Get your sound off the ground

Who is Robert Kennedy III?

Robert uses storytelling to be awesome on video. He helps small business owners navigate the techniques around storytelling, and being able to tell a story about who you are and how you help is more important than ever.

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Turning Keynotes into Training Programs with Cara Silletto

Tue, 07 Sep 2021 07:00:00 -0000

You have an awesome keynote, but what if your clients want more? Do you have a training a program? Does the thought of creating yet another program sound impossible? This week on the show, we invited Cara Silletto, MBA, CSP, to the show to share how (and why) you should turn your keynotes and expertise into longer and lucrative training programs.

Key Takeaways

Take your expertise and build a bootcamp
Hire other great trainers and don't be a control freak

Who is Cara Silletto, MBA, CSP?

Cara spends all of her time focused on reducing employee turnover and is an expert on how to build better work environments.

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Podcasting for Other Companies with Thom Singer

Tue, 31 Aug 2021 07:00:00 -0000

Do you host a show for other any of your clients? Do you want to use your skills as a speaker and an interviewer to work with other companies regularly as a show host, and hopefully get paid doing it? This week, we put our host Thom Singer, CSP, in the guest spot and invited Eliz Greene to interview him on how he became a podcast host for other companies and how you can get started too.

Key Takeaways

Have a lot of experience interviewing people
Let as many people as you can know that you're available to do this kind of work

Who is Thom Singer, CSP?

Thom is a professional speaker and podcast host (but you should know that by now). Thom has a remarkable way of getting people to connect, whether that's at an event or through a podcast.

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Virtual Tech Mishaps with Amy Climer

Tue, 24 Aug 2021 07:00:00 -0000

Have you lost your internet connection during a virtual presentation? Have your camera or microphone decide not to cooperate right before you were supposed to start a live session? Are you just dreading your first major tech mishap for a virtual presentation? This week, we invited Amy Climer, PhD, CSP, to the show to discuss some solutions for when technology inevitably goes wrong during your presentations and hear about a few crazy situations Amy was able to solve.

Key Takeaways

Know your technology and how it works together
Be able to communicate with your host

Who is Amy Climer, PhD, CSP

Amy works with companies to help become more creative and innovative, and helps speakers lead virtual presentations that are more interesting (and not boring).

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How to be an Effective Emcee with Eliz Greene, Omékongo Dibinga, Patty Hendrickson and Jeff Civillico

Tue, 17 Aug 2021 07:00:00 -0000

How often do you emcee events? Is it something you want to add to your skill set but don't know where to get started? This week's episode was recorded live at INFLUENCE 2021 with our four emcees Eliz Greene; Omékongo Dibinga, PhD, CSP; Patty Hendrickson, CSP; and Jeff Civillico. In this episode our four guests discuss what it takes to become an emcee, how to be an extraordinary emcee, and even share a few horror stories.

Key Takeaways

It's a marathon, train for it
Not make yourself the story
Always find the pot of gold
Become so Crucial they can't do it without you next time

Who are our guests?

Eliz Greene

Eliz Greene is a speaker and author with an impressive career that spans two decades. Her focus is on how stress impacts all areas of our lives, including our health, wellness, and professions.

Omékongo Dibinga, PhD, CSP

Omékongo is the UPstander. His life’s mission is to inspire all across the globe to take a stand when they witness an injustice, no matter how small or large. He is an international speaker, trilingual poet, TV talk show host, rapper, and professor of Inter-cultural Communication at American University, where he also serves as a faculty affiliate to the Antiracist Research & Policy Center.

Patty Hendrickson, CSP

Patty is a booked and busy interactive leadership speaker. She has a Masters of Business Administration; is an association leader; and author. She creates an inviting space where engagement is the norm and creatively finds ways to give content “legs” so learning and camaraderie continue after the program.

Jeff Civillico

Jeff Civillico recently celebrated 10 years on the Las Vegas Strip as a Headliner with Caesars Entertainment at the iconic hotel properties The LINQ, The Flamingo, and The Paris. Jeff now takes his renowned clean comedy show to live, virtual, and hybrid corporate events and conferences nationwide.

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Next Level Engagement with Rob Ferre

Tue, 10 Aug 2021 07:00:00 -0000

How interactive are you on the stage, whether that's in-person or virtual? Are your games and interactive elements easy and fun, and do they add value? This week we invited Rob Ferre to Speakernomics to share how he makes all of his stage time interactive with his audiences and shares a few ideas of what you can do improve your game and activities.

Key Takeaways

Don't overthink your games or activities
People love free stuff…give them yours

Who is Rob Ferre?

Rob is all things engagement. He's an MC. A gameshow host, a speaker and a DJ. He's a celebrations coordinator. He gets people engaged and doing things at conferences.

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BONUS: COVID Variants and Professional Speaking with Dr. Romie Mushtaq

Thu, 05 Aug 2021 22:43:17 -0000

How has the growing news of the COVID-19 Delta Variant affected your speaking business? This week we asked Romie Mushtaq, MD, ABIHM to join us for a special bonus episode of Speakernomics to discuss some of the science of the Delta Variant and what speakers need to be aware of right now for their health and the health of those around them.

Who is Romie Mushtaq, MD, ABIHM?

Romie Mushtaq is a board certified physician specializing in neurology and integrated medicine. She is the founder and CEO of the brain shift institute and brings brain and mental health programs to corporate America.

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Becoming a Professional Speaker with Larry Long Jr.

Tue, 03 Aug 2021 07:00:00 -0000

Are you considering becoming a full-time professional speaker? Are you dabbling in part-time speaking, but don't know if or when you should make it your career? Leaving the traditional nine-to-five corporate job and becoming an entrepreneur is a massive decision, but it's also an incredibly awarding career. Larry Long Jr. who quit is full-time sales job this year is on Speakernomics to discuss what it takes to build your brand-new speaking career.

Key Takeaways

Speak at every opportunity you can
You have to be a student of the industry

Who is Larry Long Jr.?

He speaks to individuals and organizations to help them get to the next level. He focuses on sales, startups and entrepreneurs and recently became a professional speakers.

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Staying Relevant with Patricia Fripp

Tue, 27 Jul 2021 07:00:00 -0000

How does a 44-year (and counting) speaking career sound? Wouldn't you love to have a such a strong, successful, and industry-changing career? This week we invited Patricia Fripp, CSP, CPAE, NSA Past President and Cavett Award winner, to share insights about her tremendously successful speaking career, and how she consistently evolved to ensure she was at the top of her craft and meeting her clients' needs.

Key Takeaways

Listen to your clients; they will tell you what they want to buy
Always work to get better

Who is Patricia Fripp, CSP, CPAE?

Patricia helps companies drive more sales by perfecting their important conversations and presentations. She works with executives, engineers and speakers to help their language become more powerful than they thought possible.

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Cognitive Tools with Dr. Marie Kaye

Tue, 20 Jul 2021 16:10:57 -0000

Are you using neuroscience in your speaking business? While you may not recognize it, you might be using subtle neuroscience skills to better interact with your clients by helping them trust you more and making sure you get paid. This week, we invited Dr. Marie Kaye to Speakernomics to discuss different cognitive tools can use to help you become a better speaker and build a better business.

Key Takeaways

Use the trust hormone
Use physical intelligence

Who is Dr. Marie Kaye

Dr. Marie Kaye is an executive coach who helps speakers, trainers and executives achieve more in their businesses by unlocking their brains and using the tools they already have to be successful.

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Cross Cultural Audiences with Harriet Russell

Tue, 13 Jul 2021 07:00:00 -0000

Has virtual speaking opened up your audience options? Are you speaking to more global, diverse or just new-to-you audiences? Speaking to new audiences can be great opportunities, but it does come with a few challenges when you're speaking to cultures that are not like your own. This week, we invited Harriett L. Russell to the show to discuss how you can make sure you're not alienating others when you speak to diverse audiences.

Key Takeaways:

Recognize that it's not personal, it's cultural
Awareness, acceptance and adjustment

Who is Harriet L. Russell?

Harriet is a cross-cultural strategist who works with and for multi-cultural teams that want to work better together internally and across boarders.

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Speaking for Free with Darren LaCroix

Tue, 06 Jul 2021 07:00:00 -0000

Today we're going to talk about something that often makes speakers uncomfortable: Speaking for free. Are you done cringing yet? Today on Speakernomics, we invited Darren LaCroix, CSP, to share how he uses free webinars – a tactic that he wasn't initially a fan of – to build his list of prospects and how to turn that list into recurring income.

Key Takeaways

Don't DIY it
Deadlines matter; use them to your advantage

Who is Darren LaCroix, CSP?

Darren helps good presenters become unforgettable by helping them learn to tell better stories. He was formerly a professional comedian and he won the Toast Masters World Championship of Public Speaking in 2001.

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Content people care about with Erin King

Tue, 29 Jun 2021 07:00:00 -0000

How's your social media and online presence? Do you have a large audience that you're able to share your message with (and maybe use to your own business benefit), or all your efforts to try up your online game falling flat? This week, we invited Erin King, one of our MAIN STAGE presenters at INFLUENCE 2021 to share just a few easy changes you can make to drastically how your audience responds to your social posts. Do you want to hear more from Erin? She will share even more about this topic at INFLUENCE 2021!

Key Takeaways

Show you visually
Type about them

Who is Erin King?

Erin helps women (and a few good men) and a whole bunch of speakers show up better online and consistently do so.

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Closing Sales in Busy Markets with Gerry O'Brion

Tue, 22 Jun 2021 07:00:00 -0000

How do you standout in a crowded marketplaces? What makes you THE expert that businesses need to hire to solve their challenges? This week we invited Gerry O'Brion, CSP, to share some insights into how he helps his clients stands out and how you as a speaker can use these same ideas. Do you want to hear more from Gerry? He'll share even more about this topic at INFLUENCE 2021 in just a few weeks!

Key Takeaways

Find your because
Prove your value

Who is Gerry O'Brion, CSP?

Gerry is a professional speaker who works with CEOs and business leaders on how to close sales in crowded markets.

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Increase Brand Value with Jeffrey Hayzlett

Tue, 15 Jun 2021 07:00:00 -0000

Are you a professional speaker, or are you an expert that uses speaking as a way to share your knowledge and solve problems with your clients? This week, we invited Jeffrey Hayzlett, CPAE, to the show to discuss why you need to change your mindset to the latter. Do you want to hear more from Jeffrey? He's doing a FREE bonus session for in-person INFLUENCE attendees. Learn more INFLUENCE2021.com

Key Takeaways

Own your category
Be a media company

Who is Jeffrey Hayzlett, CPAE?

Jeffrey is a global business celebrity, a primetime TV host and a podcaster who helps companies solve their problems. Over his career he's bought and sold companies for billions of dollars. He's also a part-time cowboy in South Dakota.

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Must Be Nice with Kim & Jason Kotecki

Tue, 08 Jun 2021 07:00:00 -0000

Wouldn't it be nice if all your clients sought you out and you never had to do any marketing? Or Wouldn't it be nice if you had the perfect podcast to help you establish your brand? Or Wouldn't it be nice if you had the perfect business partner to free up all your time? You probably look at other speakers and think this all the time, but what is your "must be nice" that everyone else says about you? This week on the show we invited Kim Kotecki and Jason Kotecki, CSP, to help you figure out what your "must be nice" is. Do you want to hear more from Kim and Jason? They share even more about this topic at INFLUENCE 2021!

Key Takeaways

Know what game you're playing
Find your "Must be nice"

Who are Kim Kotecki and Jason Kotecki, CSP?

Kim and Jason are a husband-wife speaking duo who help organizations and individuals beat Adultitis. They address change and burnout and help people become more creative.

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Authenticity with Dr. James Smith

Tue, 01 Jun 2021 07:00:00 -0000

Are you authentically you every time you're in front of an audience? Do you have the same personality and behavior on different stages and when off the stage? This week on Speakernomics, we invited Dr. James Smith, CSP, to talk about why it's so important for you to be authentic when you're speaking, how you can make sure you're always being your authentic self.

Key Takeaways

Present to express not impress
Grow through our presentation, not go through our presentations

Who is Dr. James Smith, CSP?

Dr. Smith helps people lose wait. That's not a typo. He helps audiences to stop waiting for someone to come help them and to get out of their own way so they can live right now and not settle on mediocrity.

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Forgiveness in Business. with Candice Mama

Tue, 25 May 2021 07:00:00 -0000

Are you overlooking one incredibly valuable resource that can make a huge difference in your business? How often do you practice forgiveness, not only with others, but with yourself? This week, we invited Candice Mama who not only forgave her the man who killed her father, but advocated for his parole, to share some insights into how forgiveness can even be a huge business asset. Do you want to hear more from Candice? She's speaking more about her story and forgiveness at INFLUENCE 2021!

Key Takeaways:

Forgiveness is all about self
Forgiveness allows you to reach higher levels in your business

Who is Candice Mama?

Candice has been recognized by Vogue Paris, The African Union and the United Nations for her work on peacebuilding and forgiveness in Africa and around the world. But (not so) secretly, she's an avid (but amateur) dancer on her Instagram account and was once featured for dancing on the BBC.

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Working with Speaking Bureaus with Tim Mathy

Tue, 18 May 2021 07:00:00 -0000

Do you have a partnership with a speaking bureau? Bureaus can be a massive boon to your business, but you can't expect them to be your sole solution to creating a successful speaking business. This week on Speakernomics, we invited Tim Mathy, a senior partner at Speak, Inc., to talk about the benefits of working with a bureau as well as some tips on how you as a speaker can make sure you're being a good partner as well.

Key Takeaways

Be easy to work with
Be a long-term partner

Who is Tim Mathy?

Tim Mathy is a senior partner at Speak, Inc., and a matchmaker between meeting planners and speakers. He loves to play poker and became an avid frisbee golfer during the past year.

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Outsourcing and Delegating with Allison Shapira

Tue, 11 May 2021 07:00:00 -0000

Are you a solopreneur speaker doing everything yourself, or have you built a team so you can focus on the parts of your business that you are an expert at? Are you using 1099 contractor team members or full-time employees? Build your team (and your company) is an important tasks, but there so many elements to consider. This week, Allison Shapira, CSP, joins us on Speakernomics to discuss when you should consider bringing on additional team members, and the advantages of both contractors and full-time employees.

Key Takeaways

List everything you do and ask if you need or want to do it
Talk to other speakers who have built a team

Who is Allison Shapira, CSP?

Allison is a former opera singer turned entrepreneur, speaker and public speaking expert. She's a best-selling author, and a teacher at the Harvard Kennedy school. She can ask for directions in 10 different languages, but she can only understand them in four languages.

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Speaker Burnout with Rachel Sheerin

Tue, 04 May 2021 07:00:00 -0000

After this past year or so, how are you feeling about your business? Are you feeling burned out? If you are, you're among the ranks of professional speakers who are feeling the same. This week, we invited Rachel Sheerin, CPBA, to discuss what burnout is, and how you can relight your flame for speaking and avoid feeling burned out all together.

Key Takeaways

Stay vigilant on your feelings
Know what makes you happy

Who is Rachel Sheerin, CPBA?

Rachel is a keynote speaker and emcee who focuses on burnout and happiness who helps people get to the success they desire. She loves her husband, margaritas and her dog, in no particular order.

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Speaking to Colleges with David Stollman

Tue, 27 Apr 2021 07:00:00 -0000

Have you thought about speaking to the college market? While it can be a massive opportunity for many speakers, for others, it can be a painful experience. This week on the show, we invited David Stollman who co-founded CAMPUSPEAK over 20 years ago to explain some of the differences between speaking to colleges compared to corporations. Plus David shares some of this perspectives on what speakers need to do to excel in the college market.

Key Takeaways:

It's all about the students
Important is not the same thing as relevant

Who is David Stollman?

David is the president and co-founder of CAMPUSPEAK, an agency that represents speakers in the vast college market. Do you have questions about speaking to college markets? Email David at Stollman@campuspeak.com.

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Licensing your IP to Corporations with Bill Cates

Tue, 20 Apr 2021 08:55:00 -0000

A few weeks ago, we talked about building your online courses. Once you've built a powerful course, what comes next; how can you use that course to spread your message and easily (and sustainably) bring in additional revenue? By licensing your content to corporations! This week we invited Bill Cates, CSP, CPAE, to share how you can easily start licensing your content to your corporate clients and begin to bring in easy, sustainable revenue, something he calls "printing money legally."

Key Takeaways

Have license-ready content
Start bringing up your programs in conversations

Who is Bill Cates, CSP, CPAE

Bill is an internationally recognized expert and keynote speaker on attracting more high-level clients through client engagement, referrals, and introductions.

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Systems and Sales with Taylorr Payne

Tue, 13 Apr 2021 07:05:00 -0000

How easy are you to do business with? How well do your business systems allow you free up your time and the time it takes for your clients to find you? If you're wincing thinking about all your business systems, don't worry, Taylorr Panye is here to help. This week, Taylorr shares some expert insights on why you should start to systemize much of your daily tasks and how you can get started.

Key Takeaways

Adopt technology
Embrace rejection

Who is Taylorr Payne

Taylorr helps experts build better businesses, sell more, serve better and save time. He is the CEO of SpeakerFlow

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Licensing your IP to coaches with David Horsager

Tue, 06 Apr 2021 07:00:00 -0000

So you're working on, or have built an effective and transformational training or coaching program. Now what? Have you considered licensing your intellectual property to other coaches? This week, we've invited David Horsager, MA, CSP, CPAE, to discuss how he turned his message into a massive platform that other coaches can use, and what you can do to create a similar program that works for you.

Key Takeaways

Have the right kind of abundance thinking
Create a comprehensive package

Who is David Horsager, MA, CSP, CPAE?

David is the CEO of the Trust Edge Institute, which helps develop trusted leaders in organizations. He's committed to helping people solve the root of the problem that keeps them from growing their businesses: trust.

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Build Your Online Course with Molly Wendell

Tue, 30 Mar 2021 06:05:00 -0000

Are you missing out a massive revenue opportunity that you can get done quickly? This week's expert Molly Wendell, CSP, thinks you are! Online courses are an effective way to help you spread your expertise to your ideal audiences no matter where (or when) they are. Tune in to learn how easy it can be to start your first course if you approach it the right way!

Key Takeaways:

Think about what you already know that can be a product
Set yourself up for success now with a single, integrative platform

Who is Molly Wendell, CSP?

Molly works with CEOS and leadership teams to help them play better in the sandbox. In the speaking world, she helps experts turn their expertise into online courses and products.

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Are you a coach? with Marcia Reynolds

Tue, 23 Mar 2021 06:00:00 -0000

Do you offer coaching as one of your revenue streams? Do you want to get into couching? Are you sure how you can effectively offer coaching as part of your business? If you have questions about coaching, this episode is for you. This week we have Marcia Reynolds, MCC, CSP, explaining the differences she sees between training, consulting, and coaching, and what you can do to start offering coaching in your business.

Want to learn more? NSA's Winter Workshop 2021 focused on training, consulting and coaching. You watch the recordings in the NSA Digital Vault in April!

Key Takeaways:

Get some training
Really know what your niche is

Who is Marcia Reynolds, MCC, CSP?

Marcia is a leadership and executive coach and an expert on transformational conversation. She was a keynote speaker at NSA's Winter Workshop 2021. You can watch the replay of her session in the NSA Digital Vault in April.

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Let's Talk Sales with Meridith Elliot Powell

Tue, 16 Mar 2021 06:05:00 -0000

Being able to sell is an important part of running a any business, but especially as a speaker. How's your sales game? This week, Meridith Elliot Powell, CSP, is on the show discussing how she successfully operates the sales arm of her business including the easily manageable about of people she calls each day and how makes sure she always closes the sale in the follow up.

Key Takeaways:

Make noise in the market place
Create a follow up strategy

Who is Meridith Elliot Powell, CSP?

Meridith helps businesses turn uncertainty into major opportunity. She's a paradigm shifter, a long-time speaker and a member of the NSA Board of Directors.

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Succeeding as an Emcee with Kristin Arnold

Tue, 09 Mar 2021 07:05:00 -0000

You're used to speaking, but have you practiced your skills as an emcee lately, especially in the new hybrid and virtual speaking worlds? Being an emcee, or master of ceremonies, is very different than keynoting, training, consulting, or coaching, but it's a vital role for successful meetings. This week, we have Kristin Arnold, MBA, CSP, on the show sharing what you need to do to become a successful emcee. Plus, Kristin is one of the authors behind a brand-new white paper published by NSA, Why Hire an Emcee? that you can download at www.spkr.bz/emcee.

Key Takeaways:

Create a file of best practices
Create your own run of show that is separate from the meeting organizer's run of show

Who is Kristin Arnold?

Kristin is the person you call if you have an important meeting you can't afford to mess up. She's a high-stakes meeting facilitator, a leading authority on teamwork and a collaborative speaker.

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Clubhouse with Leslie Ehm & Sam Silverstein

Tue, 02 Mar 2021 07:05:00 -0000

Are you using the latest app, Clubhouse? For anyone who hasn't heard about it yet, it's an invitation only, audio-chat app on iPhones that allows users to listen to and jump into live conversations hosted by anyone else on the platform. Is it a big opportunity for speakers? This week, Leslie Ehm and Sam Silverstein, CSP, are on the show sharing their experiences with Clubhouse and how they see its role in the speaking industry.

Key Takeaways:

Clubhouse helps you learn more about what your audience wants from you
The app helps you discover and engage with new thought partners

Who are our guests?

Leslie Ehm Is an entrepreneur, owner of a training company, international speaker, and the author of the upcoming book, Swagger.

Sam Silverstein, CSP, is a former president of NSA and a speaker with nearly three decades of experience who works with corporate and government leaders to build cultures that inspire accountability.

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Build Your Mastermind with Gerry O'Brion, Eliz Greene & Jess Pettitt

Tue, 23 Feb 2021 07:05:00 -0000

Are you part of a mastermind group? Do you keep hearing the phrase "mastermind group," but you're too afraid at this point to ask what it is? Whether you're already a part of one, burnt out on a few bad ones, or completely confused what it is, we're here for you. This week, Thom invited his mastermind group of Eliz Green, Gerry O'Brion, CSP, and Jess Pettit, CSP, to discuss how they got started and what you need to create a group that supports each member.

Key Takeaways:

Use your fear as a tool
Engage with your mastermind members outside of just business
Be very clear about the commitment you're making to each other

Who are our guests?

Eliz Greene is ridiculously excited about stress, so much so that she wrote a book about it.

Gerry O'Brion, CSP, works with businesses that needt to make sales in a crowded marketplace and helps small companies learn what big brands know.

Jess Pettitt helps others have conversations that they need to have, even if they're afraid of them.

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Aftercare with Lois Creamer

Tue, 16 Feb 2021 07:00:00 -0000

You've delivered an amazing presentation with ideas that will help your clients drastically improve their companies. And then the audience walks away and goes back to their every day job. Now what? This week, Lois Creamer is with us discussing how she offers implementation packages to help companies really use the ideas she shared during her presentation, while also allowing her bring in more revenue.

Key Takeaways:

Following up to help your clients implement your message
Monetizing your message across multiple platforms

Who is Lois Creamer?

Lois is a consultant, speaker and author who works with speakers who want to grow their business while having fun along the way.

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Hybrid Meetings with Sarah Michel

Tue, 09 Feb 2021 07:00:00 -0000

We've said it before and we'll save it again: Virtual meetings aren't going away. And your role as a speaker will be changing to match the new meetings climate. Are you ready to present to two audiences simultaneously? This week, we have Sarah Michel, CSP, on the show discussing everything about hybrid meetings from working with the meetings professionals to the differences between the two audiences and how you'll be expected to interact with each of them.

Key Takeaways:

Realize you're part of the marketing team for your clients
Recognize that you have two totally different audiences now: in person and at home

Who is Sarah Michel, CSP?

Sarah is the vice president of Connexity at Velvet Chainsaw Consulting. She helps associations plan better meetings, and create more connection and networking opportunities.

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Your Worst Critic with Denise Jacobs

Tue, 02 Feb 2021 07:00:00 -0000

You're probably listening to your harshest critic every day in every presentation, meeting and project you work on. Your worst critic is yourself. Are you holding yourself back from everything you're capable of? Denise Jacobs is with us this week to discuss how you can work through your imposter syndrome and unlock all of your creative potential so you're not holding back yourself or your business

Key Takeaways:

Overcome your inner critic
Be in service to your audience by overcoming imposter syndrome

Who is Denise Jacobs?

Denise is a speaker and author that helps people unleash their creativity and overcome their inner critic so they can make a bigger impact on the world.

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Invest in Yourself with William "T" Thompson

Tue, 26 Jan 2021 07:05:00 -0000

This week we're talking about something that makes many people uncomfortable: money. Was your business prepared for the downturn in 2020? Few of us were ready for the realities of 2020, but now it's time to rebuild.

This week we have William "T" Thompson, JD, CSP, with us to share how you can financially rebuild and prepare you business for financial downturns in the future by investing in yourself and structuring your business so it can support you.

Key Takeaways:

Change your mindset
Save and invest your money for long haul

Who is William "T" Thompson?

T has had an eclectic career as an international airline pilot, lawyer, and CEO of a major association. Now he's a business owner, keynote speaker and advisor to CEOs and entrepreneurs around the world. He's a member of NSA's board of directors.

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Change Models with Chris West

Tue, 19 Jan 2021 17:52:00 -0000

You might be losing money because of the way you're describing your message to your clients. Are you only providing a summary of your talking points, or are you describing the problem you solve, the process you take the solve it and the outcome?

In this episode, we have Chris West who shares how you can grow your business and bring in more money by starting your day with a good routine and more effectively sharing how you bring positive change to your clients.

Key Takeaways:

Develop a morning routine
Have a Change Model for the clients you serve

Who is Chris West?

Chris helps thought leaders build world-changing speaking businesses through focused and powerful storytelling.

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Own the Square with Mike Carr

Tue, 12 Jan 2021 07:05:00 -0000

We've all heard that people are tired of virtual meetings. Here's a hot take: Audiences aren't tired of virtual meetings, they're tired of bad virtual meetings. Now we're not suggesting that every speaker build a multi-camera studio for every presentation, but there are techniques you can use and experiment with to create more visually interesting virtual presentations.

In this episode, we talk to Mike Carr who is the 2020 Toastmasters Champion of Public Speaking. When the competition turned virtual, Mike decided to experiment with using the entire video screen, and, clearly, it worked. Check out this episode for some different ideas to try and become more visually engaging during your virtual presentations.

Key Takeaways:

Differences sell, similarities don't
Experimentation Creates Epiphany

Who is Mike Carr?

Mike is a financial advisor with a unique ability to help people find their hidden strengths and create the key speeches they have to make through out their career. He is the 2020 Toastmasters Champion of Public Speaking.

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Off-Stage Revenue with Shep Hyken

Tue, 05 Jan 2021 07:05:00 -0000

If COVID-19 has taught us anything as professional speakers it's that we need to make sure we have multiple ways of sharing our expertise and earning an income without traveling or speaking on a stage. What are your additional revenue streams? Shep Hyken, CSP, CPAE, has seven.

On this episode of Speakernomics, Shep will discuss his seven income streams and how they help make sure he always sees an income, plus the easiest place to start to create more revenue opportunities for you: creating an online course.

Key Takeaways:

Think about how to make money off stage
Build an online learning portal

Who is Shep Hyken?

Shep Hyken, CSP, CPAE is an expert in customer service who helps his clients get their customers to walk away having had an amazing experience.

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Meetings & Events in 2021 with Deborah Gardner, CMP

Tue, 05 Jan 2021 07:05:00 -0000

As we're starting to see meetings return in some shape or form in 2021, what can you expect to see as a professional speaker? Are you prepared to work and speak under with the rebounding industry?

In this episode, we're talking to Deborah Gardner, CMP, who has over 30 years of experience in the meetings and hospitality industry. During the interview, she shares what we can expect from during in-person, hybrid and virtual meetings moving forward and how you can better work with meetings professionals (and make it easier to get paid).

Key Takeaways:

Learn the terminology of the meetings industry
Make your virtual talks a "Super Bowl" level experience

Who is Deborah?

Deborah Gardner helps companies achieve newfound success by delivering meaningful, real-life content that will impact everyone, from the back of the house to the boardroom. She has over 30 years of experience in the meetings industry and delivers results by emphasizing people over profit.

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Focus Your Business with Sylvia Henderson

Tue, 05 Jan 2021 07:05:00 -0000

Are you focused on getting the next speaking engagement, or are you focused on running a successful business with speaking as a product or service that you offer? Let's be candid: Only one of these methods is sustainable.

In this episode Sylvia Henderson, MBA, will share how she evolved her business from keynote speaking to using speaking as a way to create long-term, sustainable business contracts, and how to focus your time and effort to see massive growth in your business.

Key Takeaways:

Treat your business like a business - with systems and processes
Accept that meetings are virtual and hybrid

Who is Sylvia?

Sylvia helps individuals and organizations get the ideas out of their head and into actions. She's a 20-year member of the National Speakers Association and a past President of the NSA DC chapter.

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