PR Talk

A Body Of Work: Amy's Final PR Talk Episode

Wed, 19 Jul 2023 16:00:00 -0000

6.5 years, 192 episodes and around 40,000 downloads later, I’m calling it. Earlier this month, I recorded the last episode of PR Talk. What began as a non-committal experiment turned into a passion, then a lifeline through Covid, until now, when it’s beginning to feel like an obligation, I know it’s time to say goodbye.

Read the full write-up here: https://www.veracityagency.com/podcast/amys-final-pr-talk-episode/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Elements of AI Governance with Janet Johnson and Ali Maaxa

Wed, 14 Jun 2023 17:00:00 -0000

Artificial Intelligence (AI) has been a hot media topic since ChatGPT burst onto the scene late last year. But the breathless speculation about what this technology potentially holds makes it challenging to separate the hype from reality.

On this episode of PR Talk, Amy unpacks the future of AI with Janet Johnson and Ali Maaxa of Portland’s AI Governance Group, a new organization helping organizations work proactively to harness these exciting new tools.

Read the entire write-up here: https://www.veracityagency.com/podcast/janet-johnson-and-ali-maaxa/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Re-run: A Motivational Minute with Libra Forde

Wed, 31 May 2023 17:00:00 -0000

In the spirit of Mental Health Awareness Month, we have decided to take it easy this Memorial Day week by re-running a great PR Talk episode. During the episode, Amy speaks with Libra Forde, Executive Director of the Women’s Foundation of Oregon, which dismantles sexism, racism, and structural oppression through the movement of resources and ideas in the Portland region.

Read the full write-up here: https://www.veracityagency.com/podcast/re-run-libra-forde/

Learn more about your ad choices. Visit megaphone.fm/adchoices

AI Strategy in Your PR Software with Cision’s Antony Cousins

Wed, 17 May 2023 17:00:00 -0000

Today on PR Talk, Amy spoke with Antony Cousins, the executive director for AI strategy at Cision, a global PR software. During their conversation, the two explored upcoming changes for the software and industry as AI capabilities continue to advance.

Read the full write-up here: https://www.veracityagency.com/podcast/cisions-antony-cousins/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen

Wed, 03 May 2023 17:00:00 -0000

Joining Amy on today’s PR Talk Podcast is Matt Bowen, associate director of enterprise client services and strategy at Logical Position (LP), an award-winning digital marketing agency. The duo discuss two recent seismic shifts marketers and PR professionals have seen with Google. That is, after talking about ChatGPT, of course.

Read the full write-up here: https://www.veracityagency.com/podcast/matt-bowen/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana

Wed, 19 Apr 2023 17:00:00 -0000

Today on the PR Talk Podcast, Amy Rosenberg chats with Jessy Klein Fofana, CEO and Founder of LaRue, a full-service public relations and affiliate marketing agency. Jessy shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI — something we PR folk always try to do. During the episode, Amy and Jessy discuss three key topics that might inspire you.

Read the full write-up here: https://www.veracityagency.com/podcast/jessy-klein-fofana/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Stop Networking and Start Building Relationships with Dan Bruton

Wed, 05 Apr 2023 17:00:00 -0000

After being featured on the PDX Executive podcast, Amy invited the host and founder of Agate Executive Communications, Dan Bruton, to come on the PR Talk Podcast. In this episode, Dan shared his approach to event curation that fosters lasting relationships and how people attending events can also get the most out of their connections.

Read the full write-up here: https://www.veracityagency.com/podcast/dan-bruton/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Doing the Hard Thing in a Diverse World with Dr. Felicia Blow

Wed, 22 Mar 2023 17:00:00 -0000

On the PR Talk Podcast today, Amy chats with Dr. Felicia Blow, APR, Associate Vice President for Development at Hampton University and PRSA’s 2022 National Chair. Together, they discuss the challenges of communication work and explore how communicators can unite others to do what’s necessary, even when it's hard.

Read the full write-up here: https://www.veracityagency.com/podcast/dr-felicia-blow/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Navigating Email Etiquette in the Digital Age with Grace Aldridge Foster

Wed, 08 Mar 2023 18:00:00 -0000

Today on the PR Talk Podcast, Amy Rosenberg gets to the point on email etiquette with Grace Aldridge Foster, Co-founder and Principal of Bold Type — a writing consultation and training company. Since the average person receives over 100 emails daily, it is very important to make sure yours stands out and is getting read.

Read the entire write-up at: https://www.veracityagency.com/podcast/grace-aldridge-foster/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Reigniting Diversity Equity and Inclusion Efforts with Neil Foote

Wed, 22 Feb 2023 18:00:00 -0000

In this week's episode of PR Talk, Amy speaks with Neil Foote, President and CEO of Foote Communications and president of the National Black Public Relations Society. The two dive into his insights on diversity, equity and inclusion (DEI) and reigniting the George Floyd Moment, the return on investment (ROI) of DEI and ways everyone can take part.

Read the entire write-up at: https://www.veracityagency.com/podcast/neil-foote/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Growth, Lessons and Everything in between with Cailyn Tegel

Wed, 01 Feb 2023 18:00:00 -0000

On the six-year anniversary of PR Talk, we are introducing you to a special guest: Cailyn Tegel of Veracity! Well, to say we’re introducing her would be an overstatement. Since we tend to jabber on together, I lopped off the beginning of the conversation to get right to the good stuff.

A proper introduction would say that Cailyn joined Veracity a little over one year ago as Assistant Account Executive. Through demonstrating a strong understanding of PR and a desire to continue growing, Cailyn was recently promoted to Account Executive.

Read the entire write-up at: https://www.veracityagency.com/podcast/cailyn-tegel-podcast/

Learn more about your ad choices. Visit megaphone.fm/adchoices

2023 Marketing Predictions from Recent PR Talk Guests

Wed, 11 Jan 2023 18:00:00 -0000

In this episode of the PR Talk podcast, we asked several past guests for their 2023 marketing and industry predictions. Participants include Katharina Hicker, Christopher Penn, Vanessa Neurohr, Adam Ritchie, Emmy Thomas, Jason Falls, Anna Dearmon Kornick and Laura Norup Boyer. Look out for host Amy Rosenberg's release of her public relations predictions blog post next week.

Read the entire write-up at: https://www.veracityagency.com/podcast/2023-marketing-predictions/

Learn more about your ad choices. Visit megaphone.fm/adchoices

PR Cheats | Chapter Nine

Wed, 04 Jan 2023 18:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Lori Gaffney of Borders Perrin Norrander Owns It

Wed, 28 Dec 2022 18:00:00 -0000

This week on the PR Talk podcast, we are taking a break by sharing an episode from the podcast Own It. During this episode, host Christy Hiler interviews Lori Gaffney, CEO of Borders Perrin Norrander, a marketing agency that has operated out of Portland, OR for more than 40 years. The two discuss how Lori got to her role in advertising and the many challenges women and owners face in the male-dominated industry.

Read the entire write-up at https://www.veracityagency.com/podcast/lori-gaffney-borders-perrin-norrander/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Press Conferences | Chapter Eight

Wed, 21 Dec 2022 18:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Leaders Can “Improv” Company Culture With Erin Diehl

Wed, 14 Dec 2022 18:00:00 -0000

Today on the PR Talk Podcast, Amy Rosenberg explores a different way of creating a positive company culture with Erin Diehl, founder and CEO of Improve it!, a unique professional development company, and host of the Improve It! Podcast. Erin shares how she uses the connection between improv and business development to help others grow professionally.

Read the full write-up at https://www.veracityagency.com/podcast/erin-diehl/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Take Photos & Shoot Video for Press | Chapter Eight

Wed, 07 Dec 2022 18:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Pat Welch Built Her Business by Choosing Collaboration Over Competition

Wed, 30 Nov 2022 18:00:00 -0000

On today’s episode of the PR Talk Podcast, host Amy Rosenberg shares her conversation with one of Portland’s most impactful business leaders: Pat Welch, co-founder and CEO of the recruiting agency Boly:Welch. During their talk, Amy and Pat discuss the origins of Boly:Welch, the current state of the hiring market and the outlook for marketing roles here in Portland.

Read the entire write-up at https://www.veracityagency.com/podcast/pat-welch/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Operating Like a Newsroom + Photos | Chapter Eight

Wed, 23 Nov 2022 18:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Staying Ahead of the Digital Curve: The Point of PR is Not PR

Wed, 16 Nov 2022 18:00:00 -0000

Amy had the opportunity to be a guest on The Frustrated CEO Podcast with hosts Leb Tannenbaum, Patrick Lyons and Patsy Feeman. She shared how to leverage current news and employee passions to position a company’s core values and culture, connect with internal and external audiences, elevate visibility, and position industry thought leaders.

Read the entire write-up at https://www.veracityagency.com/podcast/the-point-of-pr-is-not-pr/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Pitching Podcasts | Chapter Seven

Wed, 09 Nov 2022 18:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3

Wed, 02 Nov 2022 17:00:00 -0000

Today on PR Talk, Amy speaks with Sadie Lincoln, the co-founder and CEO of barre3, a fitness company focused on teaching people how to be balanced in body and empowered from within. Sadie shares how she created body-positive messaging in the fitness industry through mindful marketing. Her story of trusting her gut — even when the numbers didn’t line up — grew barre3 to 170+ franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 156+ countries.

Read the entire write-up at https://www.veracityagency.com/podcast/sadie-lincoln-barre3/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Radio | News, Entertainment & Music | Chapter Seven

Wed, 26 Oct 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Invention in PR: Pushing the Limits of Product Promotion to Product Creation with Adam Ritchie

Wed, 19 Oct 2022 15:00:00 -0000

Joining Amy on PR Talk this week is the owner of Adam Ritchie Brand Direction and author of “Invention in PR,” Adam Ritchie. In this episode, he shares a different way to elevate the PR industry through the powers of creativity and imagination. No longer should PR pros just help during product promotion. Today, you will learn what steps to take to also have a say in product discovery.

Read the entire write-up at https://www.veracityagency.com/podcast/invention-in-pr-adam-ritchie/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Who To Pitch for TV | Chapter Six

Wed, 12 Oct 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr

Wed, 05 Oct 2022 17:00:00 -0000

Today on PR Talk, we learned a little more about our newest obsession, a PR software called Muck Rack, from Vanessa Neurohr. As their VP of customer success, Vanessa introduces us to the software, while also providing the in’s and out’s of the customer success industry. We didn’t expect to find so many similarities with this world, but since PR is about serving others, especially clients and the media, it would make sense after all.

Read the entire write-up at https://www.veracityagency.com/podcast/vanessa-neurohr-podcast/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Weekend News & Morning Shows | Chapter Six

Wed, 28 Sep 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Managing Time Within the Chaos of PR with Anna Dearmon Kornick

Wed, 21 Sep 2022 17:00:00 -0000

In the spirit of getting organized, Amy’s newest guest on PR Talk is setting us on the right path. Anna Dearmon Kornick is a PR pro turned time management coach and host of It’s About Time, a podcast for ambitious women seeking better work, life, and balance. In this episode, Anna shares helpful strategies for professionals looking to manage their time productively. As we all know, organization is a necessary, but sometimes tricky, part of PR, but by incorporating some of these tips, you might find great results.

Read the entire write-up at https://www.veracityagency.com/podcast/anna-dearmon-kornick/

Learn more about your ad choices. Visit megaphone.fm/adchoices

TV Timelines | Chapter Five

Wed, 14 Sep 2022 07:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Focusing On What You Can Control with Jenn Hanson-dePaula

Wed, 07 Sep 2022 17:00:00 -0000

If you are shy about marketing yourself, whether that be your company, services or individual projects, you might want to tune into this PR Talk episode with Amy and Jenn dePaula, owner of Mixtus Media – a company that helps authors market their books – and host of the Book Marketing Simplified podcast. While this episode focuses on authors, most of this advice can apply to other aspects of marketing.

Read the entire write-up at https://www.veracityagency.com/podcast/jenn-hanson-depaula/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Contributed Articles | Chapter Five

Wed, 31 Aug 2022 07:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Start Brewing Up Your Thought Leadership Efforts

Wed, 24 Aug 2022 17:00:00 -0000

An AMA Puget Sound Interview with Julie Lichtenberg

Amy Rosenberg had the opportunity to interview on AMA Puget Sound’s Coffee Talk Series with host Julie Lichtenberg. Amy shared her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing strategies.

See the entire write-up at https://www.veracityagency.com/podcast/start-brewing-thought-leadership/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Editorial Calendars | Chapter Five

Wed, 17 Aug 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the News with Christine Pitawanich: An Education in Pandemic Reporting

Wed, 10 Aug 2022 17:00:00 -0000

This week on the PR Talk Podcast, Amy is joined by Christine Pitawanich, education reporter for KGW-TV News, an NBC affiliate television station serving the Portland, Oregon area. The two discuss Christine’s experience reporting during the pandemic, how it affected investigations, changes in education reporting, and tips for PR people pitching TV.

Read the entire write-up at https://www.veracityagency.com/podcast/christine-pitawanich/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Print Timelines & Who To Pitch (titles) Print & Online | Chapter Five

Wed, 03 Aug 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Building Your Media Lists | Chapter Four

Wed, 20 Jul 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

‘Monetizing the Mic’ with Jessica Rhodes

Wed, 13 Jul 2022 17:00:00 -0000

We’re going meta in this episode of the PR Talk Podcast by taking a deep dive into podcasting with Jessica Rhodes, founder of Interview Connections. Since 2013, Jessica’s company has helped entrepreneurs land podcast interviews that lead to measurable return on investment (ROI) outcomes. During this conversation, Jessica chats with host Amy Rosenberg about the important role podcasts can play in a PR outreach strategy, how pitching these opportunities differs from other media types and more.

Read the entire write-up at https://www.veracityagency.com/podcast/monetizing-the-mic/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Media Etiquette | Chapter Four

Wed, 06 Jul 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Just Amy: On Being a Table Flipper

Wed, 29 Jun 2022 17:00:00 -0000

In this solo episode of PR Talk, host Amy Rosenberg shares her thoughts about trying to work on Diversity, Equity & Inclusion in her daughter’s school (and how every good movement needs a table flipper), Roe v. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon Doyle’s We Can Do Hard Things.

Plus, a shout out to: Chris Penn’s Almost Timely News, 26-June-2022: Good Habits Lead to Great Change (WARNING: POLITICAL).

A note from Amy:

Wow, now I don’t feel all a mess. I sat down to record a solo podcast today because I felt I needed to say something about our country sliding backward 50 years. But instead, what came out was a jumble of varying initiatives I am thinking about, feeling overwhelmed by all the things to focus on.

Since there wasn’t anything I could come up with to say about reproductive rights (as I explain here that the overturning of Roe v. Wade is too new for coherent thought), I directed people to Glennon Doyle’s podcast, We Can Do Hard Things and their latest episode on Four Things to Do Next. I was happy to hear from them that everything concerning our right to create the lives we want — such as living in a world without gun violence and racism — is connected to reproductive justice.

So, working on diversity, equity and inclusion — as I explain that I have been doing lately in my newly assigned role as “Table Flipper” — also somehow addresses reproductive rights. Same with how working on gun control — as I explain my aim of joining Moms Demand Action — is another way of working on reproductive justice.

First things first. Laugh a little as you learn how I have flipped some tables lately at a local Catholic school in my quest to demand a more just society for my daughter and her friends. And then hear my redirection of interesting podcasts to listen to and ways to think about your future involvement in the large task that is ahead.

Listen to this amazing episode about Four Things to Do Next (Apple, Spotify), and maybe we’ll start to feel a little better while embracing the daunting task that is ahead.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Blog Posts | Press Kits | Media Drops | Your PR Toolbox | Chapter Three

Wed, 22 Jun 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

PR Globe Trotting From Germany to Dubai with Kat Hicker

Wed, 15 Jun 2022 17:00:00 -0000

On this week’s episode of the PR Talk Podcast, host Amy Rosenberg chats with Katharina (Kat) Hicker, founder of Castleforbes Communications and co-founder of the Speakeasy Club. Kat calls in from her home in The United Arab Emirates to talk about her career and what it’s like running PR campaigns in so many different parts of the world.

Read the entire write-up at https://www.veracityagency.com/podcast/pr-globe-trotting/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Press Pitch & Photos | Your PR Toolbox | Chapter Three

Wed, 08 Jun 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ethical Dietary Supplement Marketing

Wed, 01 Jun 2022 17:00:00 -0000

Dietary supplements are a big business in the U.S., with an estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public.

On this episode of the PR Talk Podcast, host Amy Rosenberg talks with Dr. Douglas Kalman, senior vice president of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University, about ethical marketing practices in the supplement industry and being a credible thought leader.

Read the entire write-up at: https://www.veracityagency.com/podcast/ethical-dietary-supplement-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Press Release II | Your PR Toolbox | Chapter Three

Wed, 25 May 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

A Call for Change with PR Girl Manifesto

Wed, 18 May 2022 17:00:00 -0000

In this week’s episode of the PR Talk Podcast, Amy speaks with Fatou B Barry, founder of AB Media Group and the PR Girl Manifesto, a nonprofit digital community of over 40,000 members on a mission to make careers in communications more accessible. She is also the co-founder of Hold the PRess, now merged with Sixth Hundred & Rising, which advocates for black voices in PR and advertising.

Amy and Fatou discuss creating an inclusive platform for PR practitioners, what diversity in PR looks like today, and if PR practitioners should address diversity, equity and inclusion (DEI) with their clients.

For the entire write-up visit https://www.veracityagency.com/podcast/pr-industry-change/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Press Release I | Your PR Toolbox | Chapter Three

Wed, 11 May 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Talking Web3 and NFTs with Joseph Jaffe

Wed, 04 May 2022 17:00:00 -0000

Cryptocurrency… Blockchain… NFTs… Web3… You hear these buzzwords everywhere now, but what do they actually mean? More importantly, how will they impact the work of marketing and public relations professionals in the future? On this episode of the PR Talk Podcast, host Amy Rosenberg sits down with serial entrepreneur and author Joseph Jaffe for an illuminating conversation about the future of the internet.

Read the entire write-up at https://www.veracityagency.com/podcast/web3-and-nfts/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Forget Your Story | Chapter Two

Wed, 27 Apr 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Where’s the Culture – Marketing Connection? Right Here with Emmy Thomas

Wed, 20 Apr 2022 17:00:00 -0000

Joining Amy on today’s PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP), an award-winning digital marketing agency. During this episode, the two tackle the topic of connecting company culture and marketing.

See the entire write up at https://www.veracityagency.com/podcast/culture-and-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

PR 101, PR Mindset & PR Roles | Chapter One

Wed, 13 Apr 2022 17:00:00 -0000

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.

To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why You Need Data in Your PR Strategy with Christopher Penn

Wed, 06 Apr 2022 17:00:00 -0000

During this week’s PR Talk Podcast, Amy is joined by co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker and podcast co-host of Marketing Over Coffee, Christopher Penn. In this episode, they talk about how to collect and use data in PR.

Read the entire write-up at https://www.veracityagency.com/public-relations/why-you-need-data-in-your-pr-strategy/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Science-based Marketing with Elizabeth Edwards

Wed, 23 Mar 2022 14:00:00 -0000

During this week’s PR Talk Podcast Elizabeth Edwards, founder of Volume PR and Engagement Science Lab, joins Amy for a second time since PRSA ICON 2019 to talk about psychology and science-based marketing.

Read the recap at https://www.veracityagency.com/podcast/science-based-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Freelancing Buzz with Michelle Garrett

Wed, 09 Mar 2022 18:00:00 -0000

On this week’s episode of the PR Talk Podcast, Amy is joined by Michelle Garrett, owner of Garrett Public Relations and host of two Twitter chats, #FreelanceChat and #PRLunchHour. Michelle’s 23 years of experience helps guide those just entering the freelance world as well as elevates the voices already there. During this episode, the two talk about freelance work and its trending direction.

Read the entire write-up at https://www.veracityagency.com/podcast/freelancing-buzz/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Influence Marketing with Jason Falls

Wed, 23 Feb 2022 18:00:00 -0000

Topics include:

How to Measure InfluenceAssociating a Brand with an InfluencerA Tip for Those looking to Spice Up Their Traditional PR with Influencer Marketing

See the entire write-up at https://www.veracityagency.com/podcast/influence-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

What We Love, And Hate About Marketing

Wed, 09 Feb 2022 18:00:00 -0000

Love is in the air at Veracity this month. With Valentine’s Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing. Below, you will find quotes from some of our employees, clients and partners. Amy and I also talk about it in week’s episode of PR Talk, while also joking about what we hate about marketing!

See the quotes and read the entire write-up at https://www.veracityagency.com/podcast/love-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Industrial B2B Marketing with Laura Norup-Boyer

Wed, 26 Jan 2022 18:00:00 -0000

Join Amy and Laura Norup Boyer, founder of Black Bean Industrial Marketing, as they talk about how industrial marketing differs from other industries during this week’s episode of the PR Talk Podcast.

For the entire write-up visit https://www.veracityagency.com/podcast/industrial-b2b-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

2022 PR Talk Predictions

Wed, 12 Jan 2022 18:00:00 -0000

In this episode of the PR Talk podcast, we asked several past guests for their 2022 marketing and industry predictions. Participants include Robert Johnson, Peter Shankman, Deirdre Breakenridge, Rand Fishkin, Michael Cottam, Domenica D’Ottavio, Mark Mohammadpour and Carmie McCook. For predictions from host Amy Rosenberg see her recent 2022 Public Relations Predictions blog post.

Learn more about your ad choices. Visit megaphone.fm/adchoices

PR Cheats

Wed, 15 Dec 2021 18:00:00 -0000

Shotgun Approach, Press Release Distribution Services and Shortcuts In this episode of the PR Talk Podcast, Amy Rosenberg, Founder of Veracity and author of A Modern Guide to Public Relations, spills about PR cheats you may need to use. Amy understands that sometimes PR professionals may not have the time, so she has come up with some cheats that work if used correctly or when necessary. Read the entire write-up at https://www.veracityagency.com/podcast/pr-cheats/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Being a Chief Wellness Officer with Mark Mohammadpour

Wed, 01 Dec 2021 18:01:46 -0000

In this week’s episode of the PR Talk Podcast, Amy is joined by Mark Mohammadpour as they talk about what it means to be a “Chief Wellness Officer.” Mark is a returning guest, listen to that episode, Living Our Best PR Life. Topics discussed include Mark’s weight loss journey, mental health, focusing on your well-being, hybrid/remote work relationships, and establishing boundaries with clients.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Your Small Business Boom with Steve Strauss

Wed, 17 Nov 2021 18:00:00 -0000

In this week’s episode of the PR Talk Podcast, Amy is joined by Steve Strauss as they chat about contents in his new book, “Your Small Business Boom.” Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Working With Television

Wed, 03 Nov 2021 17:00:00 -0000

In this episode of the PR Talk Podcast, we share four audio excerpts from Amy's book, A Modern Guide to Public Relations, about Working with Television. Specifically Amy shares tips and how-tos about the following: Timelines to Pitching TV Tips for Pitching Weekend News How To Work with Morning Shows A Rundown of Who to Pitch (including titles) for TV See the entire write-up at https://www.veracityagency.com/public-relations/working-with-television/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tech Policy and Our Society with Matt Perault

Wed, 20 Oct 2021 17:00:00 -0000

This week’s episode of the PR Talk podcast features Amy’s interview with Matt Perault during a recent Rotary Club of Portland meeting.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Be Okay Sucking At Stuff with Mary Davies

Wed, 06 Oct 2021 17:00:00 -0000

In this week’s episode of the PR Talk Podcast, Amy is joined by Mary Davies as they chat about her Engage Conference presentation, insecurity, expectations, imposter syndrome, setting boundaries, and dealing with negative feedback. Read the entire write-up at https://www.veracityagency.com/podcast/mary-davies/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Using Thought Leadership to Drive SEO

Wed, 22 Sep 2021 17:00:00 -0000

In this week’s episode of the PR Talk Podcast, we are featuring Amy’s presentation from the recent Engage Conference. She goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing. You can watch the presentation below or read all about it in a recent blog post Move Over Traditional Media: Why Thought Leadership is the New Public Relations.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Visibility is Power with Roshanda Pratt

Wed, 08 Sep 2021 17:00:00 -0000

In this week’s episode of the PR Talk Podcast, Amy has a conversation with Roshanda Pratt about visibility coaching, differences between working with men and women, confidence, vulnerability, and getting over your imperfections. Read the entire write-up at https://www.veracityagency.com/podcast/roshanda-pratt/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Brand Journalism with Robert Johnson

Wed, 25 Aug 2021 17:00:00 -0000

In this week’s episode of the PR Talk Podcast, Amy speaks with Robert Johnson about the differences and similarities between public affairs and public relations, pitching policy, how to target an audience, and podcasting. Read the entire write-up at https://www.veracityagency.com/podcast/robert-johnson/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Talking Digital PR with Domenica D’Ottavio

Wed, 11 Aug 2021 17:00:00 -0000

In this week’s episode of the PR Talk Podcast, Amy speaks with Domenica D’Ottavio about why you should incorporate data into your content, online mentions, tips on how to pitch, and how digital PR, link building, and content intertwine. Read the entire write-up at https://www.veracityagency.com/public-relations/domenica-dottavio/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Pitching TV Coverage Via Satellite with Doug Simon

Wed, 28 Jul 2021 17:00:00 -0000

In this episode of the PR Talk Podcast, host Amy Rosenberg speaks with Doug Simon, CEO of D S Simon Media, an influencer marketing firm in New York that specializes in helping clients obtain valuable coverage on TV news for 35 years. Read the entire write-up at https://www.veracityagency.com/public-relations/doug-simon/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Management Side of Content with Jessica Lawlor

Wed, 14 Jul 2021 17:00:00 -0000

In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about the scope of content management, what she looks for in PR pros, best writing tips and what has changed the most in the marketing world since the start of the pandemic. Read more at https://www.veracityagency.com/podcast/jessica-lawlor/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Trifecta to Owning Your Industry with John Hall

Wed, 30 Jun 2021 17:00:00 -0000

On this week’s episode of the PR Talk podcast, Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence. John is the Co-founder of Calendar.com, author of “Top of Mind,” strategic advisor to Relevance Media group and columnist for Forbes and Inc. Read the entire write-up at https://www.veracityagency.com/podcast/john-hall/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Beat Speech Anxiety with Carmie McCook

Wed, 16 Jun 2021 18:50:00 -0000

Whether you’re a student, intern or CEO, there will come a time when you must speak in front of an audience, which can be intimidating. As humans we tend to immediately think of all the things that could go wrong like tripping on stage or the audience laughing at us. So, we overcompensate and write boring word-for-word scripts and over-explain simple subjects. But if that doesn’t work, how can we successfully beat speech anxiety? More at https://www.veracityagency.com/public-relations/carmie-mccook/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Use Your Inner GPS in the Workplace with Deirdre Breakenridge

Wed, 02 Jun 2021 19:00:00 -0000

We have all been faced with an ethical dilemma in the workplace at one point or another and may not have known exactly how to handle it, so Amy invited Deirdre Breakenridge to join the PR Talk podcast and speak about what ethics are, why you need to define yours, and how to put them into action.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Faster Than Normal PR with Peter Shankman

Wed, 19 May 2021 19:00:00 -0000

In the latest episode of the PR Talk podcast, Amy talks with Peter Shankman about PR as a career for people with ADHD, tips to harness the power of ADHD, how PR people can serve and strengthen relationships with the media, and more. Read the entire write-up at https://www.veracityagency.com/podcast/peter-shankman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Exceptional Content Marketing with Anna Hrach

Wed, 05 May 2021 19:00:00 -0000

In the latest episode of the PR Talk podcast, Amy talks with Anna Hrach about what makes great content marketing, how to measure results, what role PR has in content marketing and vice versa, how to repurpose content and more. Read more at https://www.veracityagency.com/podcast/exceptional-content-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Getting Unstuck with Dr. Charles

Thu, 22 Apr 2021 19:00:00 -0000

In the latest episode of the PR Talk podcast, Amy talks with Dr. Charles Redd about getting unstuck, leadership, discovering your strengths, finding your purpose and what it means to be a servant leader.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Breathe With PR Talk During Stress Awareness Month

Wed, 07 Apr 2021 19:04:06 -0000

Sheila Hamilton, Mark Mohammadpour and Libra Forde share important mental health and wellness techniques on the PR Talk Podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

A Modern PR Interview with Amy Rosenberg

Wed, 10 Mar 2021 20:00:00 -0000

A Modern PR Interview Author Amy Rosenberg provides insight into her new book. In this episode of the PR Talk Podcast, I get to be the host and interview Amy about her new book A Modern Guide to Public Relations.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Staying Ahead of the Puck that is Google with Michael Cottam

Wed, 24 Feb 2021 20:00:00 -0000

PR Talk conversation with Michael Cottam about SEO, PR, SEO PR and much more including a battle of the SEOs: does Michael Cottam agree With Rand Fishkin about Links? E-A-T, schema markup and are no-follow links the devil?

Learn more about your ad choices. Visit megaphone.fm/adchoices

Rand Fishkin on “The Wall Street Journal Problem”

Wed, 10 Feb 2021 20:00:00 -0000

Rand joins the PR Talk Podcast with some very good news, shares about launching a pandemic-era company and getting audience savvy with SparkToro. Read the entire write-up at https://www.veracityagency.com/podcast/rand-fishkin/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Who is Milton? And what the heck does this have to do with PR!

Wed, 27 Jan 2021 20:59:19 -0000

Amy and Mike talk about the iconic movie “Office Space” in this unnumbered episode of the PR Talk podcast. Why? Because it is fun to talk about and Amy made a reference to Milton in her upcoming (like next week!) book “A Modern Guide to Public Relations.” Read the entire write up at https://www.veracityagency.com/podcast/who-is-milton/

Learn more about your ad choices. Visit megaphone.fm/adchoices

100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn

Wed, 13 Jan 2021 20:00:00 -0000

We were honored to have our first-ever media guest back to celebrate the 100th episode of PR Talk. We made it. It has been a long, albeit fun, four years as we reach the highly anticipated 100 episode mark that all podcasters must celebrate! Humble beginnings that started with me rambling to a former staff member eventually led to hundreds of interviews with media members and thought leaders. In honor of this momentous occasion, PR Talk brings back our first-ever media interview: Cassidy Quinn!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Motivational Minute with Libra Forde: Episode 99

Wed, 30 Dec 2020 20:00:00 -0000

Welcome the New Year with a Much Needed “Motivational Minute” with Libra Forde Libra Forde on New Year’s resolutions, motivation during WFH, thoughts on job-losses and more!!! Read the entire write-up at https://www.veracityagency.com/podcast/libra-forde/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Leadership with Ken Jacobs: Episode 98

Wed, 16 Dec 2020 20:00:00 -0000

So, You Want to Be a Thought Leader? First, Become a Leader. How to Become a Leader, With Leadership Coach: Ken Jacobs This episode features leadership consultant Ken Jacobs, with Jacobs Consulting & Executive Coaching, which helps PR and marketing agencies, along with their leaders, achieve and surpass their goals. Read the entire write up at https://www.veracityagency.com/podcast/leadership/

Learn more about your ad choices. Visit megaphone.fm/adchoices

PR Research with Jen Barth: Episode 97

Wed, 02 Dec 2020 20:53:50 -0000

Why PR Research Makes for Better Campaigns Jen Barth, the owner of Big Small Brands, talks with host Amy Rosenberg about PR Research. See the entire write-up at https://www.veracityagency.com/podcast/pr-research/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Influencer Marketing with Neal Schaffer: Episode 96

Wed, 18 Nov 2020 20:32:57 -0000

PR People Are Already Marketing to Influencers On the latest episode of the PR Talk Podcast host Amy Rosenberg interviews digital and social media marketing expert Neal Shaffer. Neal has written four books on social media including his most recent, The Age of Influence. See the entire write-up at https://www.veracityagency.com/podcast/influencer-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 95: Fabiana Meléndez: Diversity Marketing

Wed, 04 Nov 2020 20:00:00 -0000

Moving Past Suggesting and Implying Fabiana Meléndez has a clear definition for the work marketers and PRs do. “At the end of the day, we’re storytellers and communicators,” she says. “We take concepts that are not digestible for a mainstream audience, and we draw out the nuggets, so people understand what our clients do.” Read the entire write-up at https://www.veracityagency.com/podcast/diversity-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 94: Carolynn Johnson: DiversityInc

Wed, 21 Oct 2020 19:00:00 -0000

In this episode, we continue our ICON 2020 theme as Amy chats with Carolynn Johnson, CEO of DiversityInc and one of the keynote speakers at this year’s event. Read the entire write-up at https://www.veracityagency.com/podcast/carolynn-johnson/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 93: Del Galloway: PRSA ICON 2020

Wed, 07 Oct 2020 19:00:00 -0000

In this episode of the PR Talk podcast, host Amy Rosenberg chats with Del Galloway, the chair of PRSA ICON. During their conversation, Del offers a rundown of this year’s conference theme and a few of the exciting speakers lined up to share. While the event may be virtual, PRSA has gone all-out to make this conference relevant and valuable during a critical time in our profession’s history. Read the entire write-up at https://www.veracityagency.com/podcast/prsa-icon-2020/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 92: Ariella Steinreich: Israel, UAE, Bahrain Normalization Agreement Business Opportunities

Wed, 23 Sep 2020 19:00:00 -0000

What the Historic Israel, U.A.E., Bahrain Normalization Agreement Means for Marketers and Businesses With Ariella Steinreich On this episode of the PR Talk Podcast, host Amy Rosenberg explores what this new agreement means for Israeli and Arab-owned businesses, and the marketers and PR pros supporting them. Amy’s joined by Ariella Steinreich, a Senior Vice President and head of the Israel-U.A.E. specialty group for Steinreich Communications — a global PR firm headquartered in New York.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 91: Coronavirus Crazy: Update from Amy & Mike

Thu, 10 Sep 2020 20:35:30 -0000

Amy and Mike check-in about the last six-months of coronavirus craziness. See the entire podcast overview at https://www.veracityagency.com/blog/podcast/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 90: Jeff Graubard: The Other Agency

Wed, 19 Aug 2020 19:00:00 -0000

Why did Jeff Graubard name his PR firm The Other Agency? For starters, the name served a practical purpose, in that it was the other agency he started after spending more than 25 years running the Manhattan-based Graubard Group. Read the entire write up at https://www.veracityagency.com/podcast/jeff-graubard/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 89: Ira Gostin: Stakeholder Engagement

Wed, 05 Aug 2020 19:00:00 -0000

Imagine a boutique that sells high-end women’s clothing on one end of the store and high-end men’s clothing on the other. As a marketer, you wouldn’t send the same message to both those groups because they have different needs and values and respond to very different trigger points. Instead, you’d craft messaging that resonates with each group individually. This, in a nutshell, is the concept behind stakeholder engagement. Read the entire write-up at https://www.veracityagency.com/podcast/ira-gos

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 88: Serilda Summers-McGee: Diversity, Equity & Inclusion (DEI)

Wed, 22 Jul 2020 19:00:00 -0000

There Are No Excuses Left: Serilda Summers-McGee on Why DEI Should be a Corporate Priority Where PR Fits Into the Marriage of HR & DEI

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 87: Marvin Stockwell: COVID-19 OR Update

Wed, 08 Jul 2020 21:00:00 -0000

COVID-19 PR Round Two: Marvin Stockwell’s PR Update and Wisdom for Any Situation Marvin Stockwell comes back to PR Talk to give us an update on COVID-19 PR. We spoke with him way back in March, which feels like ages ago because it was before we even knew how big of an impact COVID-19 was going to make. Read the entire write-up at https://www.veracityagency.com/podcast/marvin-stockwell-covid-pr/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 86: Alexis Davis Smith: Multicultural Marketing

Wed, 24 Jun 2020 19:00:00 -0000

In this episode of the PR Talk Podcast, host Amy Rosenberg chats with Alexis Davis Smith, CEO, and president of PRecise Communications in Atlanta, Georgia. Alexis and her firm specialize in connecting leading consumer brands with multicultural consumers, focusing on African American and Latinx consumers. As a Black woman, with over twenty years of multicultural marketing expertise, Alexis offers unique insight into how companies should approach this historic moment.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 85: Mac Prichard: Job Seeking During COVID-19

Wed, 10 Jun 2020 19:00:00 -0000

It may not be the ideal time to look for a new job, but you may not have a choice. In this episode of the PR Talk podcast, we talk with the host of Find Your Dream Job Podcast Mac Prichard. See the entire write-up at https://www.veracityagency.com/podcast/jobseeking-during-covid/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 84: Lauren Reed: The Coronavirus Pivot

Wed, 27 May 2020 21:00:00 -0000

PR teams are at an advantage right now, putting our delicate messaging and story-telling skills to use. You may not think that now is the best time for a small PR agency to change direction, but that is exactly what Reed Public Relations had to do. As stay home orders were given, so were requests to pause or cancel campaigns at Lauren’s firm. So in response, Lauren set up a free COVID-19 Hotline to help. In turn, even though her new office sits vacant, her firm had its best April ever.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 83: Dan Lee: Finding a Job During Coronavirus

Wed, 13 May 2020 21:00:00 -0000

Dan Lee On The Three P’s of Job Hunting Dan’s career-growth advice applies to more than just active job-seekers. Read the entire write-up at https://www.veracityagency.com/podcast/dan-lee-coronavirus/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 82: Sheila Hamilton: Mental Health Advocate

Wed, 06 May 2020 22:47:38 -0000

First Things First: Taking Care of YOU during Coronavirus Sheila Hamilton, Kink morning show reporter turned mental health advocate, offers advice on battling the 3 key PR vulnerabilities on the PR Talk Podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk #8, New Clients Are a Liability

Thu, 02 Apr 2020 23:54:53 -0000

Hi friends, so we have been really busy with new clients and trying to serve our existing clients really well (doing more than just media relations if they are uncomfortable tying into COVID right now which many of them are)-so I am not sure how much longer Audrey & I can do this fun Fika Talk project. Audrey has also really been taking her online school work really seriously. Kind of working like a crazy lady like her mom so it's a little concerning.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk #7: Breaks are good!

Thu, 02 Apr 2020 23:52:00 -0000

Take a break with us, it is Fika Time after all!!!!! Watch all Fika Talk episodes at https://www.veracityagency.com/fika-talk/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk #6 Parvaneh & TK Share Arabic Coffee Afternoon Tradition

Thu, 02 Apr 2020 23:51:03 -0000

We had a special talk with Parvaneh (Parv) Kalantari, owner of Vitality Home Realty and her 9 year old son, TK. First we got to celebrate their family’s afternoon tradition of homemade Arabic coffee as she told us about how her family gathered to drink it every Friday afternoon as the kids ran around crazy at Parv’s grandma’s house. Parv’s mom is from Syria and her dad is from Iran, so Parv weaved in more about the food and cultures of these areas throughout the interview.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk #5: Growing your business with the age of your kids

Thu, 02 Apr 2020 15:46:22 -0000

Get ready for a long one that roughly (really roughly!) details the history of our company as I can’t talk about growing a business alongside the age of kids without doing that.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk #4: Interview with Diane and Maya Sykes

Mon, 30 Mar 2020 16:56:28 -0000

Fika Talk #4: Interview with Diane and Maya Sykes On Friday we did a late Fika Talk so we could celebrate another culture's tradition by lighting the Shabbat candles with our Jewish neighbors Diane and Maya Sykes. After hearing their prayer we learned about how Diane set up her law practice, Diane S Sykes Attorney at Law, after her husband nudged her to do so (interesting the similarities we might find).

Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk #3: Abundance Through Loss

Fri, 27 Mar 2020 19:00:00 -0000

How the act of shedding unnecessary or unwanted things, yes even clients or jobs, can be beneficial in the end. Less is more. See them all at https://www.veracityagency.com/fika-talk/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk Takeover #2: Volunteering to Create Business

Thu, 26 Mar 2020 21:32:20 -0000

How Volunteering Can Boost Resumes And Even Launch Businesses Three Professional Volunteer Ideas That Will Add Skills And Increase Connections You may have heard recent notions from leaders in the small business community nudging people who have lost their jobs towards volunteer work. When I first heard this idea I was taken aback because I thought maybe that was an insensitive comment for those that were likely scrambling to find new work or make some extra money any way they know how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Fika Talk Takeover #1: Introduction

Wed, 25 Mar 2020 21:29:47 -0000

Announcing a new series my daughter, Audrey, and I are putting together called Fika Talk, inspired by our time in Sweden where the Fika state-of-mind reigns. Highly regarded as an essential part of life and business within the Swedish culture, the Fika break occurs in the afternoon. It is a revered time to recharge and connect with colleagues and friends over coffee and cake.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 81: COVID-19, A Special Science PR Episode with Marvin Stockwell, St. Jude Children’s Research Hospital

Fri, 06 Mar 2020 23:51:44 -0000

Coronavirus PR Management & Insights into Science PR

A Special Episode with Marvin Stockwell, St. Jude Children’s Research Hospital

Only another PR person would drop what they are doing to help other PR people during what must be a very busy time. That’s why I love our community of giving, helpful PR friends around the globe. Today I got on the phone with Marvin Stockwell, Director of Media Relations at St. Jude Children’s Research Hospital.

You might remember him from my PRSA ICON episode where I recapped a few of the sessions in a series of mini interviews. In his portion, Marvin recounted his experience participating in Pitch Tank, the PR person’s version of Shark Tank, where he pitched three PR ideas to a panel of media judges to land on St. Jude’s new nuclear magnetic resonance spectrometer as the winning PR idea.

Read the entire write-up at https://www.veracityagency.com/podcast/covid-19/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 80: Wil Reynolds: Seer Interactive

Wed, 04 Mar 2020 18:00:00 -0000

With Engage right around the corner, host Amy Rosenberg sat down with Wil for a preview of his keynote and talked about how data will change marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 79: PRSA ICON Interviews: Adam Ritchie, Elizabeth Edwards & Marvin Stockwell

Thu, 20 Feb 2020 22:00:00 -0000

Three Voices from PRSA ICON 2019 Earlier this fall, PR Talk Podcast host Amy Rosenberg attended the PRSA International Conference (ICON) in San Diego. In addition to learning new tips and techniques her team is already putting into practice for Veracity’s clients, Amy had the opportunity to sit down with three conference presenters to hear their perspective on the PR profession.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 78: Tom Fuller & Dave Thompson: the APR

Thu, 06 Feb 2020 23:23:28 -0000

An APR jumpstart transforms service-providers into C-suite advisers Read the entire recap at https://www.veracityagency.com/public-relations/the-apr/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 77: Kim Moore: Oregon Business Magazine

Fri, 24 Jan 2020 17:50:09 -0000

PR Talk host Amy Rosenberg talks with Kim about connecting local business to the larger trends that matter as well as tips for PRs seeking coverage.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 76: Habit Change

Fri, 10 Jan 2020 18:00:00 -0000

Tricking Ourselves Into Doing Our New Year’s Resolutions We Uncover Our Personal Tendencies from Gretchen Rubin’s Habit Change Quiz In this PR Talk episode, Mike and I uncover our own tendencies, discussing how they relate to each other, while also touching on the other tendencies and how each might approach PR. Read the entire write-up at https://www.veracityagency.com/podcast/habit-change/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 30.1: Steve Strauss: Small Business Saturday

Wed, 20 Nov 2019 22:00:00 -0000

Are you ready for Small Business Saturday? With Small Business Saturday on the horizon, we think it is a perfect time to rerun our interview with small business expert Steve Strauss.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 75: Elyse Stoner: Fresh Perspective

Wed, 06 Nov 2019 22:00:00 -0000

In this episode of the PR Talk podcast, Elyse joins host Amy Rosenberg for a conversation about her event philosophy and why ROI may be the wrong framework to measure an event’s success.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 74: Talia Beckett Davis: Women in PR

Wed, 23 Oct 2019 21:00:00 -0000

For more than a decade, Talia Beckett Davis has blazed a trail for women in the Canadian PR industry and here in the states. She’s the owner of Pink Pearl PR — which works with luxury brands targeting female consumers — and FEMpreneur, an agency helping female entrepreneurs thrive through personalized coaching. If that isn’t enough, Talia is also the founder of The Organization of Canadian Women in PR and its cross-border cousin, The Organization of American Women in PR.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 73: Rhoda Weiss: PRSA International

Wed, 09 Oct 2019 21:00:00 -0000

In this episode of the PR Talk Podcast, Amy Rosenberg chats with Dr. Rhoda Weiss, CEO of Rhoda Weiss & Associates, Inc. and this year’s chair of the PRSA International Conference in San Diego. During their conversation, Rhoda shares some fascinating tidbits about her long history in PR and gives podcast listeners the full download on what attendees can expect from the upcoming conference. Read the entire recap at https://www.veracityagency.com/podcast/rhoda-weiss/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 72: Mark Mohammadpour: Chasing the Sun

Wed, 25 Sep 2019 21:00:00 -0000

“Living Our Best PR Life” is Mark Mohammadpour’s Motto as He Helps Communications Pros Thrive In this episode of the PR Talk podcast, Amy Rosenberg sits down for an extended talk with Mark Mohammadpour of Chasing the Sun — a health coaching company for communications professionals. During their conversation, Mark shares the story of his weight-loss journey and how that personal transformation inspired him to help his colleagues live happier and healthier lives.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 71: Rebecca Dersh: Cision

Wed, 11 Sep 2019 21:00:00 -0000

Bringing PR into the Digital Age with Cision’s Rebecca Dersh

If you’re a PR pro, you’ve probably already used Cision to pull media lists. However, as Amy found out in this interview with Rebecca Dersh — Public Relations Manager for Cision — the platform can do so much more.

As Rebecca describes it, Cision is a software solution helping PR and communication pros reach, target, and engage their audience. During the course of Amy and Rebecca’s chat, we discover how tools like Cision can help us justify our activities to our clients and open the door for more strategic work.

Read the entire recap at https://www.veracityagency.com/podcast/rebecca-dersh/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 70: Mark Knowles: So Much More Than Swivel

Wed, 28 Aug 2019 21:00:00 -0000

Mark Knowles On So Much More Than Swivel

Two secrets to Mark Knowles’ success, both personally and professionally, are to always be curious, and to fail fast and learn from those failures.

I interviewed Mark for Episode 70 of the PR Talk podcast. We had a candid conversation about a range of topics that went beyond the upcoming marketing conference he’s organizing in Bend called Swivel and delved into float planes, intention setting, serial entrepreneurialism and more.

Besides organizing Swivel, Mark is a principal at Smartz (digital marketing) and The Growler Guys (craft beer), and is the CEO of Pixelsilk (an SEO-friendly CMS). At the end of the interview we learned about how his entrepreneurship began with the proverbial lemonade stand.

Read the entire recap at https://www.veracityagency.com/podcast/mark-knowles/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 69: Work/Life Balance

Thu, 25 Jul 2019 22:36:27 -0000

Work/life balance is a popular topic for all industries and job-types. Amy and Mike talk about how they strive to strike the right ratio and provide tips for listeners on the PR Talk Podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 68: PR Tools

Wed, 10 Jul 2019 21:00:00 -0000

In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 67: When to Use a Press Release

Wed, 03 Jul 2019 20:53:21 -0000

The Press Release does have a place in the modern PR toolset. Amy talks about the type of news that writing a press release will help you get and potentially expand coverage for.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 66: How to Start a Podcast with PRSA Oregon

Thu, 27 Jun 2019 21:00:00 -0000

This episode of #PRTalk is a recording from a PRSA Oregon event we did about the Ins and Outs of Podcasting. During the hourlong presentation at the University of Oregon in Portland, we spoke about why we started PR Talk, our processes and the technical requirements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 65: Should Media Members Switch to PR?

Wed, 19 Jun 2019 21:00:00 -0000

Should Media Members Switch to PR? Dan Lee with PR Talent Dan Lee, from PR Talent, is back to talk about how and why members of the media are transitioning to careers in communications. Dan is a recruiter that works with agencies and companies looking for PR and communications talent. As a former journalist himself, he has great insight into transitioning from being a member of the media to communications. Read the entire write-up at https://www.veracityagency.com/podcast/forget-your-story/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 64: Forget Your Story

Wed, 12 Jun 2019 22:44:15 -0000

In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language. Read the entire post at https://www.veracityagency.com/podcast/forget-your-story/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 63: Dan Lee: Agency vs. In-House

Wed, 05 Jun 2019 21:00:00 -0000

The PR Agency Grind versus the In-House Comms Department Cake-Walk? Not so fast, says Dan Lee with PR Talent. This week’s PR Talk episode features my best friend Dan Lee with PR Talent. We’ve only met once so I don’t know if he knows that we are best friends yet. Basically, I was wondering if he could just sit in my office with me all day, every day and just be my PR cheerleader and hold my hand as I trudge down the road of painful PR.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 62: How PR is Different

Wed, 29 May 2019 21:00:00 -0000

PR stands for: Public Relations. So, in a general sense, it’s about relating to the public. There are many ways to do this, depending on the communication tools you have at your disposal and how your audience consumes information. PR is different as that it is an earned marketing activity that often brings more credibility. Read the entire post at https://www.veracityagency.com/podcast/how-is-pr-different/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 61: Martin Waxman: Spin Sucks

Wed, 22 May 2019 21:46:30 -0000

This week we are rounding out the theme by talking with Martin Waxman, CMO of Spin Sucks. Our last interview was with Spin Sucks founder Gini Dietrich. However, Martin and I didn’t necessarily talk about Spin Sucks. Since it is a professional development hub for PR and marketing professionals, you can imagine that the CMO of the organization would have something to say about the industry. Read the entire write-up at https://www.veracityagency.com/podcast/martin-waxman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 60: PR Roles and Mindset

Thu, 16 May 2019 00:19:30 -0000

PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 59: Gini Dietrich: Spin Sucks

Wed, 08 May 2019 21:00:00 -0000

PR Talk Podcast discusses very big topics such as: what PR actually is, how PR different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry. Read the entire episode at https://www.veracityagency.com/public-relations/gini-dietrich/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 58: Mike Rosenberg: CommCon2019

Wed, 01 May 2019 21:43:20 -0000

Mike Rosenberg will be presenting at PRSA Oregon’s CommCon event on May 3rd to help PR and communications professionals add SEO to their marketing toolbox. With a short history lesson, the overall basics of SEO and some specific how-tos, he hopes attendees will realize that they are already doing many SEO-worthy activities. A little extra work and strategic planning can pay major dividends. Read the entire recap at https://www.veracityagency.com/podcast/commcon2019/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 57: Suzanne Stevens: CommCon Keynote

Tue, 23 Apr 2019 23:05:56 -0000

Since Suzanne Stevens, editor of the Portland Business Journal, is going to be keynoting PRSA Oregon’s CommCon2019 event coming up on May 3rd.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 56: Chuck Gose: Internal Comms Figurehead

Wed, 17 Apr 2019 21:00:14 -0000

Internal Comms Leader, Chuck Gose will uncover and leverage internal biases in his keynote at PRSA Oregon’s CommCon event on May 3rd. For the complete recap visit www.veracityagency.com/podcast/chuck-gose/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 55: What Recruiters Want: PRSA Oregon, PSU Event

Wed, 10 Apr 2019 21:00:04 -0000

PR Talk Podcast was recorded live at “What Recruiters Want” panel, co-organized by PRSA Oregon and Portland State University. We heard from three recruiters in diverse–yet comfortably similar–areas, including: PR, digital marketing, and the footwear/apparel industries. View the event recap at https://www.veracityagency.com/podcast/what-recruiters-want/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 54: PR Perfectionist

Wed, 03 Apr 2019 21:00:02 -0000

Amy and Mike talk about perfectionism, being insecure and the rebel mentality in this episode of PR Talk. Read the entire episode recap at https://www.veracityagency.com/podcast/pr-perfectionist/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 53: Mac Pichard: Mac's List

Wed, 27 Mar 2019 02:24:41 -0000

In this episode, Amy interviews Mac Prichard about Mac’s List. The job board and career guidance resource started as Mac simply sharing job postings he compiled with friends and colleagues. For the complete recap visit https://www.veracityagency.com/podcast/macs-list/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 52: A Crazy Guide to PR

Wed, 20 Mar 2019 19:00:55 -0000

PR Talk host Amy Rosenberg shares about her upcoming book and how she sat down to create a coaching program that accidentally turned into a A Crazy Guide to PR (working title). See an overview at https://www.veracityagency.com/podcast/crazy-guide-to-pr/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 51: Dan Lee: PR Talent

Wed, 13 Mar 2019 21:00:18 -0000

This PR Talk episode features Dan Lee, managing director at PR Talent, a nationwide recruiting firm. Amy & Dan talk about what makes a great communications hire and if there is an "it" that PR pros have. Read the entire recap at www.veracityagency.com/podcast/dan-lee/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 50: PR Talk Host: Amy Rosenberg

Wed, 06 Mar 2019 22:00:08 -0000

As we prepare to share new episodes of the PR Talk Podcast on a weekly basis (we have been bi-weekly previously), we thought you may want to get to know the host, Amy Rosenberg. Learn more and read a transcript of the episode at https://www.veracityagency.com/podcast/amy-rosenberg/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 49: Mike Rosenberg: Pseudo Host

Thu, 28 Feb 2019 01:15:22 -0000

Meet the hosts, or in this case the pseudo host, Mike Rosenberg. Amy interviews Mike on his background and experience. Learn more and read a transcript of the episode at https://www.veracityagency.com/podcast/mike-rosenberg/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 48: Allan Brettman: The Columbian

Wed, 20 Feb 2019 18:32:28 -0000

Allan Brettman, The Columbian's Business Editor, talks with Amy Rosenberg about his career, Vancouver and provides tips for public relations professionals. Read the entire recap at https://www.veracityagency.com/podcast/allan-brettman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 47: The PR Link Hustle

Wed, 13 Feb 2019 22:19:13 -0000

Amy & Mike talk about hustling for links as a part of PR. Amy will present on Digital PR at the Engage Conference in Portland on March 7 & 8, 2019. See more about Engage and her presentation at https://www.veracityagency.com/engage-conference-2019/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 46: SEMpdx Event: What's New for 2019 in Digital Marketing

Wed, 06 Feb 2019 19:59:58 -0000

This PR Talk Podcast was recorded live at SEMpdx’s "What’s New for 2019 in Digital Marketing Panel." Featuring marketing experts predictions for SEO, PPC & social media. See the entire recap at https://www.veracityagency.com/podcast/2019-in-digital-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Minicast: A weird & kinda random conversation about SEMpdx’s Engage Conference

Wed, 30 Jan 2019 17:58:31 -0000

Engage Conference returns to Portland March 7 & 8. Amy and Mike talk about why you should attend and ask what you want Amy to cover at the conference. See the entire write-up at https://www.veracityagency.com/podcast/engage-2019/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 45: Mac Prichard: Prichard Communications

Wed, 23 Jan 2019 19:52:21 -0000

PR Talk host Amy Rosenberg sits down with founder and president of the social change communications firm to talk about his companies, running a PR firm and advice for getting into the industry. Read the entire recap at www.veracityagency.com/podcast/mac-prichard/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Minicast: Role Of Ethics In Marketing

Wed, 16 Jan 2019 01:11:43 -0000

Mike Rosenberg was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland. More info at https://www.veracityagency.com/podcast/role-of-ethics-in-marketing/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 44: Misty Tompoles: Artslandia

Thu, 10 Jan 2019 20:05:08 -0000

Misty Tompoles, publisher and founder of Artslandia, is an amazing entrepreneur who started her company when she was 24. In her PR Talk interview she talks about the events that led to her taking the entrepreneurial plunge and what has resulted over the last 20 years. Read the entire recap at www.veracityagency.com/podcast/misty-tompoles/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 43: Mark Garber: Pamplin Media Group

Thu, 20 Dec 2018 12:20:39 -0000

PR Talk podcast with Mark Garber, President and Publisher of Pamplin Media Group, including newspapers such as the Portland Tribune, Beaverton Valley Times, and Clackamas Review. Read the entire recap at www.veracityagency.com/podcast/mark-garber/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 42: Kaia Sand: Street Roots

Wed, 05 Dec 2018 20:36:54 -0000

Celebrating 20 Years of Street Roots with Kaia Sand. In this episode of the PR Talk Podcast, learn more about Street Roots and how it can fit into a PR professional’s media plan during an interview with executive director Kaia Sand. Read the entire recap at https://www.veracityagency.com/podcast/kaia-sand/

Learn more about your ad choices. Visit megaphone.fm/adchoices

PRSA Oregon Event: IComms: The Best Career You’ve Never Heard Of

Wed, 28 Nov 2018 20:50:25 -0000

Communication and HR professionals and students joined PRSA Oregon to hear from a panel of experts on Internal Communications. See the entire recap at https://www.veracityagency.com/public-relations/prsa-icomms/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 41: Sunny Sea Gold: High Profile Health Writer

Mon, 05 Nov 2018 17:06:26 -0000

Former Redbook, Glamour, and Seventeen editor, and author of the book Food: The Good Girl’s Drug, Sunny Sea Gold joins host Amy Rosenberg for a revealing conversation about her time working in the world of New York fashion magazines, how her personal struggle with binge-eating and body dysmorphia led her to advocate for change within the industry, and tips PR pros can use when pitching to these often-intimidating organizations, as well as her current gig writing about every part of a woman’s body for ou

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 40: Dan Cook: Wikipedia

Thu, 18 Oct 2018 20:03:02 -0000

Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters. He joins PR Talk to talk about Wikipedia as a PR Tool. See a full recap of the episode at www.veracityagency.com/podcast/dan-cook-wikipedia/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 39: Bruce Williams: KGW

Tue, 02 Oct 2018 17:02:34 -0000

KGW’s Ultimate Gatekeeper, Bruce Williams, Tells it Like it Is on the PR Talk Podcast Assignment Editor turned “Content Discovery Editor” talks about when, how and what information to reach out to the news desk with. See a full recap of the episode at www.veracityagency.com/podcast/bruce-williams/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Minicast: 3 Keys to TV Success

Wed, 19 Sep 2018 22:53:36 -0000

What do you do after you come back from a successful work campaign? You record a podcast to tell the world how you did your job, right? You do if you are the host of PR Talk Podcast and want to share your knowledge with the rest of the world…or at least the percentage that listens to your podcast. See a full recap of the minicast at www.veracityagency.com/podcast/3-keys-to-tv-success/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 38: Julie Gustafson: Pearl Magazine

Mon, 10 Sep 2018 21:30:49 -0000

All Things Pearl: Julie Gustafson, PDBA Executive Director. In this PR Talk episode, Julie offers a crash course on community relations after explaining the Pearl Business Awards and The Pearl magazine. See a full recap of the episode at www.veracityagency.com/podcast/julie-gustafson/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 37: Megan Conway: Travel Portland

Thu, 06 Sep 2018 20:36:37 -0000

Selling Portland to the World: An Interview with Megan Conway of Travel Portland. Local businesses and PR people learn how they too can jump on the Portland bandwagon. See a full recap of the episode at https://www.veracityagency.com/podcast/megan-conway/

Learn more about your ad choices. Visit megaphone.fm/adchoices