ON THE PULSE with IMA

Turning Wellbeing into a Competitive Advantage: Insights from Debra Wein

Tue, 21 Apr 2026 19:00:00 -0000

If your organization is investing in employee wellbeing programs but still seeing rising costs, low engagement, and no measurable results, this episode shows exactly how to move from check-the-box perks to a strategic, outcomes-driven approach that delivers real business impact.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including wellbeing strategies, mental health integration, and workforce performance.
Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Listen and Subscribe: Share this episode with a fellow HR leader and subscribe to On the Pulse with IMA on your favorite podcast platform for more practical insights. Have questions or topics you'd like covered? Reach out via imacorp.com.

Episode Description: Kelly Bowman sits down with Debra Wein, CEO and Founder of Wellness Workdays and a registered dietitian with more than 25 years in the health and wellness space, to unpack why many wellbeing programs fail to deliver results. Debra explains the true cost of doing nothing, the pitfalls of treating wellbeing as a checklist or perk, and the four-step process every organization needs: assess the population, set a clear strategy, implement targeted interventions, and evaluate outcomes. They dive into building an integrated approach that connects physical, mental, and financial wellbeing, the power of behavioral health coaching, red flags to watch for when evaluating vendors, and a real-world client example showing how focusing on mental health led to improved lifestyle choices, better biometrics, and measurable ROI. Whether you’re struggling with low participation, burnout, or justifying investment to leadership, Debra’s insights provide a practical roadmap to turn wellbeing into a true competitive advantage.

Guest Bio: Debra Wein is the CEO and Founder of Wellness Workdays, a registered dietitian, and a nationally recognized expert in employee wellbeing with more than 25 years of experience helping organizations design strategic, outcomes-based programs. A long-time vegetarian and advocate for healthy living, she has guided employers across industries to move beyond fragmented perks to integrated strategies that improve workforce health, productivity, and bottom-line results. She is also the author of the upcoming book The Wellness Multiplier.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:20: Introduction to wellbeing challenges and the cost of doing nothing.
01:20 - 02:05: Show intro and welcome.
02:05 - 03:15: Debra introduces herself, her role, and a fun fact.
03:15 - 04:10: Personal chit-chat on background and healthy living.
04:10 - 06:00: Debra’s evolution from nutrition to full-spectrum wellbeing.
06:00 - 07:00: Why wellbeing has shifted from “nice to have” to “need to have.”
07:00 - 08:30: The cost of treating wellbeing as a checklist or perk.
08:30 - 10:50: What organizations miss and where costs show up.
10:50 - 13:15: Wellbeing as a competitive advantage and key metrics to track.
13:15 - 15:55: Leading vs. lagging indicators and the importance of outcomes.
15:55 - 19:25: Building an integrated wellbeing strategy (physical, mental, financial).
19:25 - 21:25: Common pitfalls and the four-step process most employers skip.
21:25 - 22:30: Red flags when evaluating wellness programs or vendors.
22:30 - 24:00: Real-world client example: mental health focus driving lifestyle and biometric improvements.
24:00 - 26:00: ROI and value-on-investment calculations.
26:00 - 28:30: How to get leadership buy-in and resonate with different roles.
28:30 - 29:45: Trends HR leaders are prioritizing in 2026.
29:45 - 31:55: What separates successful programs and the shift toward outcomes.
31:55 - 33:30: Debra’s upcoming book The Wellness Multiplier.
33:30 - 34:40: One key shift every employer should make.
34:40 - End: Closing thanks and show outro.

Resources Mentioned (Repeated for Convenience):

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including wellbeing strategies, mental health integration, and workforce performance. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]
Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Listen and Subscribe (Repeated for Convenience): If you enjoyed this episode, share it with a fellow HR leader and subscribe to On the Pulse with IMA on your favorite podcast platform for more practical insights. Have questions or topics you'd like covered? Reach out via imacorp.com.

Building Innovation Through Collaboration: Insights from Mason Powers

Tue, 21 Apr 2026 16:00:00 -0000

If great ideas in your organization feel scattered, stuck in silos, or never fully realized, this episode reveals how to create the right environment to connect them and drive meaningful impact in employee benefits.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including innovation strategies, AI, and human-centered approaches.
Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Mason Powers, National Employee Benefits Innovation Leader at IMA Financial Group, to explore how organizations move from isolated ideas to real impact. Mason shares the story behind EBX Labs—a cross-functional initiative designed to surface, challenge, and connect ideas across silos. They discuss why innovation is less about chasing big breakthroughs and more about building the right environment, mindset shifts, opportunity framing, and human connection. From the first cohort’s selection process and storytelling exercises to practical ways employees can get involved, this conversation offers actionable insights for HR leaders seeking to foster collaboration, improve teammate and client experiences, and adapt to rising complexity with confidence.

Guest Bio: Mason Powers is the National Employee Benefits Innovation Leader at IMA Financial Group. Based in Minnesota, he leads the development of EBX Labs to connect strategy, ideas, and execution across the organization. With a background that sparked the creation of this dedicated innovation role, Mason focuses on building collaborative spaces that empower teams, challenge the status quo, and deliver better experiences for both employees and clients. Outside of work, he enjoys lake life, bird hunting, fishing, and travel.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:20: Introduction to innovation challenges and the role of environment.
01:20 - 02:05: Show intro and welcome.
02:05 - 03:15: Mason introduces himself, his role at IMA, and a fun fact.
03:15 - 04:10: Personal chit-chat on location, sports, and outdoor life.
04:10 - 06:00: Defining Mason’s role and how innovation fits into employee benefits.
06:00 - 07:00: How the innovation role was created at IMA.
07:00 - 08:30: Changes observed since onboarding and the need for broader involvement.
08:30 - 10:50: Birth of EBX Labs and why it was needed.
10:50 - 13:15: Selection process, criteria, and forming the first cohort.
13:15 - 15:55: Early days of EBX Labs, pre-work, and first in-person session.
15:55 - 19:25: Dream Coach session, opportunity statements, and mindset shifts.
19:25 - 21:25: Storytelling exercises and lessons from movies like The Martian and Hidden Figures.
21:25 - 22:30: Permission to fail and sharing unfinished ideas.
22:30 - 24:00: Mindset shifts and incremental vs. transformational innovation.
24:00 - 26:00: Future of innovation in employee benefits amid complexity.
26:00 - 28:30: Importance of cross-disciplinary collaboration and breaking silos.
28:30 - 29:45: Biggest opportunities and the lab’s core focus areas.
29:45 - 31:55: Why sequencing (exploration before solutions) matters.
31:55 - 33:30: How to get involved and the path of least resistance.
33:30 - 34:40: Signals of success and what “working” looks like.
34:40 - 34:55: Giving voice to quieter contributors.
34:55 - 35:40: Vision for the future of EBX Labs.
35:40 - 37:55: Advice for organizations and final thoughts on innovation.
37:55 - End: Closing thanks and show outro.

Resources Mentioned (Repeated for Convenience):

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including innovation strategies, AI, and human-centered approaches. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]
Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Communicating Benefits That Employees Actually Use: Insights from Jared Cox

Thu, 02 Apr 2026 19:00:00 -0000

If your employees are overwhelmed by benefits information or missing the value of what you offer, this episode explores how better communication can improve understanding, utilization, and retention.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including communication strategy, employee engagement, and workforce experience. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Jared Cox, Communication and Engagement Practice Leader at IMA, to discuss why benefits communication matters just as much as benefits design. Jared explains how his team helps employers move beyond awareness toward real outcomes by improving employee understanding, increasing utilization, and turning benefits into a stronger tool for recruitment and retention. He shares how communication expectations are changing, why one-size-fits-all messaging no longer works, and how technology, including AI, can support employees when it is introduced thoughtfully and paired with clear guidance. Jared also walks through a practical client example in which a workforce survey revealed that a paper-first strategy would outperform a tech-heavy rollout, leading to better utilization and retention. From avoiding information overload to building communication plans around real employee needs, this conversation offers actionable advice for employers who want their people to actually understand and use the benefits they invest in.

Guest Bio: Jared Cox is Communication and Engagement Practice Leader at IMA, where he focuses on employee strategy, storytelling, and helping clients create benefits communication that drives action. Based in Kansas City after recently moving back from Denver, Jared works with employers to improve education, utilization, and the overall employee experience around benefits. Outside of work, he and his wife spend plenty of time with their two miniature dachshunds, who occasionally make their own appearances on work calls.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:24: Introduction to why poor benefits communication creates bigger problems for employers and employees.

01:24 - 02:58: Jared shares where he is based, his recent move back to Kansas City, and a fun fact about his dachshunds.

02:58 - 04:20: Overview of Jared's role and how IMA's communication and engagement practice supports clients.

04:20 - 05:25: Common challenges employers bring to Jared and why benefits communication is never one size fits all.

05:25 - 07:26: Trends shaping benefits communication, including targeted messaging, timing, and AI-enabled support.

07:26 - 09:42: A client story about surveying employees, avoiding the wrong tech investment, and pivoting to a better strategy.

09:42 - 11:19: How better communication improved utilization and retention and why misunderstanding benefits creates risk.

11:19 - 12:39: Common employer mistakes, especially information overload, and what successful engagement efforts have in common.

12:39 - 13:32: How AI can simplify benefits access and make information easier for employees and dependents to use.

13:32 - 14:39: Where employers should start: review what has worked, gather feedback, and adapt over time.

14:39 - 16:27: The value of transparency, community-building, and making benefits feel more relevant to daily life.

16:27 - 17:21: Why timing matters and why employers need to start communication well before open enrollment.

17:21 - 18:25: Step one for leaders: tailor communication by audience and stop repeating strategies that are not working.

18:25 - 18:58: Jared's closing advice on staying adaptable as employee needs and communication norms continue to change.

18:58 - End: Closing thanks and show outro.

Building Alignment Across Markets: Insights from Jacqueline Roth

Thu, 02 Apr 2026 16:00:00 -0000

If your teams are spread across markets, personalities, and ways of working, this episode explores how leadership, empathy, and clear communication can turn complexity into stronger alignment and better performance.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including leadership, collaboration, communication, and organizational change. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Jacqueline Roth, President of Employee Benefits at IMA, for a wide-ranging conversation about what it takes to build alignment across distributed teams without erasing the local expertise that makes each market successful. Jacqueline shares lessons from leading through national growth, partnership integration, and change, emphasizing that people want to be seen, heard, and understood no matter where they sit. She explains why strong leadership is not about imposing sameness, but about creating clarity, alignment, and commitment while drawing out quieter voices, making space for disagreement, and helping teams move through friction with curiosity instead of defensiveness. The conversation also explores empathy in leadership, the role of communication norms, how teams can collaborate more effectively across regions, and why clear structure matters even more in moments of rapid change. From practical language for repairing hard conversations to advice on meetings, AI adoption, and team accountability, this episode offers actionable guidance for leaders trying to connect people, improve performance, and scale culture in a way that actually works.

Guest Bio: Jacqueline Roth is President of Employee Benefits at IMA, where she helps shape national strategy, drive growth, and bring together teams across markets, states, and leadership structures. Based in South Pasadena, California, Jacqueline is known for her people-first approach to leadership, with a focus on clarity, empathy, trust, and collaboration. Outside of work, she enjoys spending time with her two daughters, riding bikes, and jumping on the trampoline with her kids.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:25: Introduction to the challenge of creating alignment across markets, regulations, and ways of working.

01:25 - 03:13: Jacqueline shares where she is based, life outside of work, and a glimpse into family life with her two daughters.

03:13 - 06:26: Overview of Jacqueline's role, IMA's growth journey, and how she came into national leadership in employee benefits.

06:26 - 09:22: What Jacqueline has learned about bringing teams together across states, markets, and regulatory environments.

09:22 - 10:53: Collaboration, clarity, alignment, and commitment, and what becomes possible when teams truly connect.

10:53 - 14:59: How leaders can honor local market nuance while still creating unity, accountability, and shared standards.

15:02 - 17:46: Friction, conflict, and Jacqueline's leadership approach of replacing defensiveness with curiosity and “tell me more.”

18:15 - 21:27: Practical language for difficult conversations, do-overs, stating intention, and building trust in the room.

21:29 - 24:44: How empathy shows up in leadership, especially during change, and why clear information builds confidence.

24:44 - 26:24: The connection between empathy, safety, candid dialogue, and stronger team performance.

26:24 - 29:17: A cross-market collaboration example that led to a better workload measurement process across the organization.

29:31 - 34:59: AI, communication norms, and how leaders can introduce innovation without losing authenticity or trust.

34:59 - 36:16: Where leaders should start when trying to create stronger alignment across locations.

36:16 - 38:24: Common leadership mistakes, including interrupting, unclear meetings, and failing to define a goal.

38:49 - 40:06: Jacqueline's closing advice: clear is kind, state your why, and follow through on the basics.

40:06 - End: Closing thanks and show outro.

Managing Public Sector & Union Health Plans: Insights from Cody Purdy

Thu, 02 Apr 2026 13:00:00 -0000

If rising healthcare costs, complex governance, and pressure to preserve rich benefits are making health plan decisions harder, this episode offers a practical framework for building sustainability through data, communication, and proactive change.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including plan sustainability, healthcare cost drivers, and strategic decision-making. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Cody Purdy, National Practice Leader for IMA's Taft-Hartley and Government Practice, to explore the unique realities of managing health plans in public sector and union environments. Cody explains why these plans require a different strategy than traditional corporate benefits, from governance structures and stakeholder dynamics to longstanding employee expectations around rich benefits and retirement. He breaks down the biggest forces driving cost today, including prescription drugs, specialty medications, cancer, and underlying healthcare inflation, while making the case that inaction is no longer a viable strategy. From using employee census data and member feedback to proactively managing plan design over time, Cody shares what separates high-performing plans from those that fall behind. He also walks through a striking Taft-Hartley case study that shows how active, strategic management can restore long-term stability without abandoning the value members depend on. Whether you support a city, school district, or labor trust fund, this episode offers practical guidance for balancing sustainability, employee expectations, and change.

Guest Bio: Cody Purdy is National Practice Leader for IMA's Taft-Hartley and Government Practice, where he helps public employers and labor organizations navigate the structural, financial, and strategic complexities of health plan management. Based in Denver, Colorado, Cody brings a service-minded perspective to benefits consulting and is passionate about helping plans stay sustainable while protecting value for members and employees. Outside of work, he enjoys fly fishing in Colorado and chasing tarpon on salt water with a fly rod.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:28: Introduction to rising healthcare costs and the unique pressure facing public sector and union health plans.

01:28 - 02:31: Cody shares where he is based and his love of fly fishing, including saltwater tarpon fishing.

02:31 - 04:51: Overview of Cody's role and why Taft-Hartley and government plans require specialized expertise.

04:51 - 07:27: What drew Cody to this work and how his team supports clients through research, tools, and customized consulting.

07:27 - 09:35: Why public sector and union plans require a different strategy than private sector benefit programs.

09:35 - 12:44: Decision-making realities, stakeholder layers, and the budget and governance pressures shaping these plans.

13:03 - 17:50: The biggest healthcare cost drivers today, including GLP-1s, specialty drugs, cancer, and rising medical costs.

17:50 - 20:23: Why data matters and the practical data sources every employer already has, including census data and employee feedback.

20:23 - 24:11: What separates high-performing plans from struggling ones and why taking the first step matters.

24:11 - 25:59: Leadership mindsets that drive better outcomes, including curiosity and a willingness to challenge the status quo.

25:59 - 30:50: A Taft-Hartley case study on rebuilding a financially troubled plan and the power of strategic, active management.

31:03 - 33:47: Common misconceptions about public sector and union plans, including the myth that these groups cannot change.

33:47 - 36:33: Why communication is one of the most underused tools in benefits strategy and how perceived value shapes employee experience.

36:48 - 40:03: Looking ahead: AI, future disruption, and the move toward more targeted and self-directed benefits support.

40:03 - 42:21: Cody's closing advice: start now, stay curious, and reframe change as a path to long-term sustainability.

42:21 - End: Closing thanks and show outro.

Navigating Benefits Evolution: Insights from Evan Oslica

Wed, 25 Mar 2026 19:00:00 -0000

If rising healthcare costs, funding transitions, and employee trust issues are straining your benefits strategy, this episode reveals how thoughtful, data-driven approaches can deliver stability and meaningful impact without disruption.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including funding models, pharmacy strategies, and employee advocacy. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Evan Oslica, Benefits Consultant at IMA Financial Group, to explore the dramatic shifts in employee benefits over the past decade. Evan shares insights from a client case study involving a 500-employee group transitioning from fully insured to self-funded models amid leadership anxiety and rising costs. They discuss building trust through invisible backend changes, implementing pharmacy strategies like the IMARx Program for cost savings and enhanced member experiences, and leveraging advocacy tools like Ask Charlie for navigation support. From avoiding massive renewals to achieving over $1 million in under-budget savings, this conversation provides actionable guidance for HR leaders navigating volatility while prioritizing employee confidence. Whether you're evaluating funding shifts or refining communication, Evan's expertise offers a roadmap to balanced, sustainable benefits.

Guest Bio: Evan Oslica is a Benefits Consultant at IMA Financial Group, with over a decade of experience in employee benefits. She specializes in guiding mid-sized employers through funding transitions, pharmacy optimizations, and strategic planning to achieve cost control and employee satisfaction. A mother of two young boys, Evan is based in Kansas City and draws from her service-side roots to foster trusting partnerships.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:20: Introduction to benefits landscape shifts and challenges.

01:20 - 02:05: Show intro and welcome.

02:05 - 03:15: Evan introduces herself, her role at IMA, and a fun fact.

03:15 - 04:10: Personal chit-chat on motherhood and career evolution.

04:10 - 06:00: Defining benefits transformations and client anxieties.

06:00 - 07:00: Shift to self-funded strategies.

07:00 - 08:30: Impact on employee trust, renewals, and mid-sized groups.

08:30 - 10:50: Common pitfalls: Reactive benefits and leadership concerns, with examples.

10:50 - 13:15: Client story on successful self-funded transition and savings.

13:15 - 15:55: Measuring success: Budget savings, ROI, and employee feedback.

15:55 - 19:25: Designing programs for diverse workforces, with pharmacy examples.

19:25 - 21:25: Communication trends and tools for building confidence.

21:25 - 22:30: Misconceptions about funding risks.

22:30 - 24:00: Bridging HR strategy with finance priorities, plus advocacy examples.

24:00 - 26:00: Evaluating options and addressing volatility.

26:00 - 28:30: Mindsets holding employers back: Fear of change.

28:30 - 29:45: Upcoming trends: Advocacy integration and data-driven decisions.

29:45 - 31:55: Rethinking employee experience through invisible enhancements.

31:55 - 33:30: Building a trust culture from leadership down.

33:30 - 34:40: Role of data, analytics, and personalization in benefits.

34:40 - 34:55: Branding benefits for employee buy-in.

34:55 - 35:40: Must-have strategy for 2026: Proactive funding and pharmacy reviews.

35:40 - 37:55: Advice for organizations: Build trust, communicate thoughtfully, and measure impact.

37:55 - End: Closing thanks and show outro.

Resources Mentioned (Repeated for Convenience):

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Listen and Subscribe (Repeated for Convenience): If you enjoyed this episode, share it with a fellow HR leader and subscribe to On the Pulse with IMA on your favorite podcast platform for more practical insights. Have questions or topics you'd like covered? Reach out via imacorp.com.

Empowering Lifestyle Medicine: Insights from Dr. Jacob Mirsky

Wed, 25 Mar 2026 16:00:00 -0000

If reactive chronic disease management and rising costs are limiting your workforce health, this episode shows how proactive lifestyle strategies can drive prevention, reversal, and sustained wellbeing without over-reliance on medications.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including lifestyle medicine, chronic disease reversal, and shared medical appointments. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Dr. Jacob Mirsky, Primary Care Physician at Massachusetts General Hospital and Founder of Lifestyle Medicine Consulting LLC, to explore Lifestyle Medicine's role in transforming healthcare. Dr. Mirsky discusses its distinction from traditional prevention through evidence-based behavior changes in diet, exercise, sleep, stress, and social connection for chronic conditions like diabetes and heart disease. He shares insights on virtual shared medical appointments, integrating with GLP-1s, and employer strategies to reduce friction for healthier choices. From inflammation's root causes to proactive care models, this conversation offers actionable guidance for HR leaders seeking to enhance employee health and productivity. Whether addressing obesity or building supportive cultures, Dr. Mirsky's expertise provides a roadmap to a healthier future.

Guest Bio: Dr. Jacob Mirsky is a Primary Care Physician at Massachusetts General Hospital, Medical Director of the Healthy Lifestyle Program, and Founder of Lifestyle Medicine Consulting LLC. He specializes in lifestyle medicine for chronic disease management via shared medical appointments, focusing on diet, exercise, sleep, and stress. Based in Boston, Dr. Mirsky enjoys cross-country skiing.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:20: Introduction to lifestyle medicine and chronic disease challenges.

01:20 - 02:05: Show intro and welcome.

02:05 - 03:15: Dr. Mirsky introduces himself, his roles, and a fun fact.

03:15 - 04:10: Personal chit-chat on winter activities.

04:10 - 06:00: Defining lifestyle medicine and its evolution.

06:00 - 07:00: Shift to proactive, evidence-based strategies.

07:00 - 08:30: Impact on prevention, reversal, and employer health.

08:30 - 10:50: Common pitfalls: Reactive care models, with examples.

10:50 - 13:15: Client story on shared medical appointments success.

13:15 - 15:55: Measuring success: Remission metrics, ROI, and outcomes.

15:55 - 19:25: Designing programs for diverse populations, with GLP-1 examples.

19:25 - 21:25: Communication trends and tools for motivation.

21:25 - 22:30: Misconceptions about behavior change.

22:30 - 24:00: Bridging clinical care with employer strategies, plus inflammation examples.

24:00 - 26:00: Evaluating interventions and reducing friction.

26:00 - 28:30: Mindsets holding employers back: Overlooking root causes.

28:30 - 29:45: Upcoming trends: Integrated proactive models.

29:45 - 31:55: Rethinking health support through education and autonomy.

31:55 - 33:30: Building a proactive culture from leadership down.

33:30 - 34:40: Role of data, groups, and personalization in medicine.

34:40 - 34:55: Branding lifestyle programs for engagement.

34:55 - 35:40: Must-have strategy for 2026: Behavior-focused incentives.

35:40 - 37:55: Advice for organizations: Educate, inspire, and empower employees.

37:55 - End: Closing thanks and show outro.

Resources Mentioned (Repeated for Convenience):

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Managing People Risk: Insights from Tina Ballard

Wed, 25 Mar 2026 13:00:00 -0000

If overlooked people risks like disengagement and role misalignment are undermining your growth and financial stability, this episode equips you with strategies to proactively build resilient teams without reactive fixes.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including people strategy, risk management, and talent alignment. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Tina Ballard, Founder of Catalyst HR Solutions, to discuss the often-underestimated people risks in scaling organizations. With over 20 years in HR leadership, Tina explores how ignoring employee engagement leads to legal and financial issues, and shares strategies for proactive HR in growth phases like acquisitions. They cover role clarity, talent alignment, bridging HR with finance, and fostering a learning culture to avoid common pitfalls. From auditing people strategies to implementing flexible policies, this conversation offers actionable insights for HR leaders aiming to turn people risks into competitive advantages. Whether you're consolidating companies or refining operations, Tina's expertise provides a roadmap to scalable, impactful HR.

Guest Bio: Tina Ballard is the Founder of Catalyst HR Solutions, specializing in elevating HR for rapidly growing companies through acquisitions and organic expansion. With over 20 years in HR leadership, she focuses on proactive strategies, role clarity, and integrating people risks with business goals. Based near Denver, Colorado, Tina grew up in a small Nebraska town and draws from her experience in large corporations to guide PE firms and consolidating markets.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:20: Introduction to people risks and growth challenges.

01:20 - 02:05: Show intro and welcome.

02:05 - 03:15: Tina introduces herself, her role, and a fun fact.

03:15 - 04:10: Personal chit-chat on small-town roots.

04:10 - 06:00: Defining people risks and their evolution in scaling companies.

06:00 - 07:00: Shift to proactive HR strategies.

07:00 - 08:30: Impact on finances, engagement, and company sizes.

08:30 - 10:50: Common pitfalls: Ignoring root causes, with acquisition examples.

10:50 - 13:15: Client story on consolidating HR across multiple companies.

13:15 - 15:55: Measuring success: Engagement metrics, ROI, and risk reduction.

15:55 - 19:25: Designing strategies for diverse teams, with flexibility examples.

19:25 - 21:25: Communication trends and tools for alignment.

21:25 - 22:30: Misconceptions about people risks.

22:30 - 24:00: Bridging HR with finance, plus talent realignment examples.

24:00 - 26:00: Evaluating strategies and setting goals.

26:00 - 28:30: Mindsets holding employers back: Reactive approaches.

28:30 - 29:45: Upcoming trends: Integrated HR in growth models.

29:45 - 31:55: Rethinking talent support through audits and learning cultures.

31:55 - 33:30: Building a proactive culture from leadership down.

33:30 - 34:40: Role of data, flexibility, and customization in HR.

34:40 - 34:55: Branding people strategies for buy-in.

34:55 - 35:40: Must-have strategy for 2026: Role clarity assessments.

35:40 - 37:55: Advice for organizations: Map work, align roles, and act proactively.

37:55 - End: Closing thanks and show outro.

Resources Mentioned (Repeated for Convenience):

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Self-Funding in Practice: Insights from Mona Martin

Tue, 24 Mar 2026 21:00:00 -0000

If navigating self-funded health plans, catastrophic claims, and executive buy-in feels overwhelming, this episode shares real-world strategies to build trust and achieve long-term success without shifting costs to employees.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including self-funding, pharmacy strategies, and HR advocacy. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Mona Martin, HR Leader at HM Dunn Aerosystems, to explore the realities of managing self-funded health plans in a mid-sized manufacturing environment. Mona shares decades of experience at the intersection of employees, executives, and financial risk, discussing the pros and cons of self-funding, handling catastrophic claims, and innovative pharmacy approaches. She emphasizes transparency, trust-building with leadership, and flexible policies to advocate for people while speaking finance's language. From White House summits to on-the-ground employee relationships, this conversation delivers practical insights for HR leaders aiming to navigate renewals, volatility, and culture. Whether you're considering self-funding or optimizing existing plans, Mona's stories offer a roadmap to sustainable, people-centered benefits.

Guest Bio: Mona Martin is the HR Leader at HM Dunn Aerosystems in Wichita, Kansas, specializing in self-funded health plans and employee advocacy in manufacturing. With decades of experience, she focuses on balancing financial discipline with human impact through transparency and relationships. A White House summit attendee, Mona is passionate about "doing it afraid" to drive bold HR strategies.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:20: Introduction to self-funding challenges and real-world impacts.

01:20 - 02:05: Show intro and welcome.

02:05 - 03:15: Mona introduces herself, her role, and a fun fact.

03:15 - 04:10: Personal chit-chat on White House experiences.

04:10 - 06:00: Defining self-funding and its evolution in practice.

06:00 - 07:00: Shift to creative pharmacy and risk strategies.

07:00 - 08:30: Impact on budgets, employees, and executive buy-in.

08:30 - 10:50: Common pitfalls: Rigid policies and volatility, with examples.

10:50 - 13:15: Client story on catastrophic claims and recovery.

13:15 - 15:55: Measuring success: Savings metrics, trust, and ROI.

15:55 - 19:25: Designing programs for manufacturing workforces.

19:25 - 21:25: Communication trends and tools for transparency.

21:25 - 22:30: Misconceptions about self-funding risks.

22:30 - 24:00: Bridging HR advocacy with finance, plus flexibility examples.

24:00 - 26:00: Evaluating options and building credibility.

26:00 - 28:30: Mindsets holding employers back: Fear of the unknown.

28:30 - 29:45: Upcoming trends: Integrated advocacy and data use.

29:45 - 31:55: Rethinking employee support through relationships.

31:55 - 33:30: Building a trust culture from executives to frontline.

33:30 - 34:40: Role of flexibility, data, and personalization in plans.

34:40 - 34:55: Branding benefits for employee understanding.

34:55 - 35:40: Must-have strategy for 2026: Proactive risk management.

35:40 - 37:55: Advice for organizations: Build relationships, advocate boldly, and focus on core competencies.

37:55 - End: Closing thanks and show outro.

Resources Mentioned (Repeated for Convenience):

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Advancing Orthopedic Care: Insights from Mark Testa

Tue, 24 Mar 2026 19:00:00 -0000

If escalating orthopedic costs and unnecessary surgeries are burdening your benefits plan, this episode explores regenerative medicine strategies to reduce downtime and expenses without invasive procedures.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including MSK innovations, regenerative medicine, and cost avoidance. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Listen and Subscribe: Share this episode with a fellow HR leader and subscribe to On the Pulse with IMA on your favorite podcast platform for more practical insights. Have questions or topics you'd like covered? Reach out via imacorp.com.

Episode Description: Kelly Bowman sits down with Mark Testa, Executive Vice President at Regenexx, to discuss non-surgical alternatives in musculoskeletal care. With 30 years as a chiropractor and acupuncturist, Mark explains how regenerative medicine using platelet-rich plasma and bone marrow cells fits between conservative therapy and surgery, reducing costs by 60-70% and avoiding downtime. They cover breakdowns in traditional MSK pathways, integrating with digital PT and centers of excellence, and evidence from academic centers. From candidate evaluations to zero-dollar member costs, this conversation provides actionable insights for HR leaders seeking to enhance plans with advanced, accessible options. Whether addressing arthritis or rotator cuff tears, Mark's expertise offers a roadmap to smarter orthopedic strategies.

Guest Bio: Mark Testa is Executive Vice President at Regenexx, focusing on non-surgical regenerative medicine to help patients avoid elective orthopedic surgeries. A trained chiropractor and acupuncturist with 30 years of hands-on experience in pain clinics and hospitals, he promotes image-guided cell therapies. Based in Denver, Mark enjoys cooking homemade Italian dishes like bolognese sauce.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:20: Introduction to orthopedic cost challenges and alternatives.

01:20 - 02:05: Show intro and welcome.

02:05 - 03:15: Mark introduces himself, his role at Regenexx, and a fun fact.

03:15 - 04:10: Personal chit-chat on cooking passions.

04:10 - 06:00: Defining regenerative medicine and its evolution.

06:00 - 07:00: Shift to non-surgical strategies.

07:00 - 08:30: Impact on costs, downtime, and employee access.

08:30 - 10:50: Common pitfalls: Traditional MSK breakdowns, with examples.

10:50 - 13:15: Client story on avoiding surgery through cell therapies.

13:15 - 15:55: Measuring success: Savings metrics, ROI, and outcomes data.

15:55 - 19:25: Designing programs for diverse populations, with integration examples.

19:25 - 21:25: Communication trends and tools for education.

21:25 - 22:30: Misconceptions about regenerative novelty.

22:30 - 24:00: Bridging clinical care with finance, plus academic examples.

24:00 - 26:00: Evaluating candidates and plan integration.

26:00 - 28:30: Mindsets holding employers back: Defaulting to surgery.

28:30 - 29:45: Upcoming trends: Broader regenerative access.

29:45 - 31:55: Rethinking MSK support through conservative enhancements.

31:55 - 33:30: Building a non-surgical culture from leadership down.

33:30 - 34:40: Role of data, imaging, and personalization in care.

34:40 - 34:55: Branding regenerative options for clarity.

34:55 - 35:40: Must-have strategy for 2026: MSK pathway audits.

35:40 - 37:55: Advice for organizations: Integrate non-surgical options, educate teams, and measure avoidance.

37:55 - End: Closing thanks and show outro.

Resources Mentioned (Repeated for Convenience):

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Rethinking Wellness: Insights from Anji Antkowiak

Tue, 24 Mar 2026 17:00:00 -0000

If fragmented wellness programs and vendor overload are failing to engage employees or control costs, this episode guides you toward a cohesive ecosystem that integrates benefits for measurable impact.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including wellness ecosystems, incentives, and integration strategies. [https://imacorp.com/insights/hr-insights-on-the-pulse-report-2026]

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Anji Antkowiak, Senior Wellness Service Manager at HealthBreak Inc., to tackle why wellness hasn't failed—fragmentation has—and how to build smarter, integrated strategies. With over 25 years in employer wellness, Anji discusses moving from scattered programs to ecosystems that boost utilization across benefits, using digital and high-touch solutions for small to mid-market employers. She shares tips on incentives, champion networks, and embedding wellbeing into operations for better engagement and ROI. From mapping existing benefits to fostering cultures of health, this conversation offers actionable guidance for HR leaders overwhelmed by disconnected solutions. Whether you're redesigning wellness or enhancing retention, Anji's insights provide a roadmap to efficient, impactful programs.

Guest Bio: Anji Antkowiak is Senior Wellness Service Manager at HealthBreak Inc., overseeing on-site and virtual wellness coordinators, content, and client strategies for employers. With nearly 25 years in health and wellbeing, she helps design and deliver programs for corporations, universities, and health systems. Based in Iowa, Anji is a singer-songwriter with two folk albums.

Host: Kelly Bowman

Key Timestamps:

00:00 - 01:20: Introduction to wellness fragmentation and ecosystem needs.

01:20 - 02:05: Show intro and welcome.

02:05 - 03:15: Anji introduces herself, her role at HealthBreak, and a fun fact.

03:15 - 04:10: Personal chit-chat on music and wellness connections.

04:10 - 06:00: Defining wellness evolution and integration challenges.

06:00 - 07:00: Shift to cohesive ecosystem strategies.

07:00 - 08:30: Impact on engagement, costs, and company sizes.

08:30 - 10:50: Common pitfalls: Standalone perks, with examples.

10:50 - 13:15: Client story on successful ecosystem implementation.

13:15 - 15:55: Measuring success: Utilization metrics, ROI, and feedback.

15:55 - 19:25: Designing programs for diverse industries, with incentive examples.

19:25 - 21:25: Communication trends and tools for promotion.

21:25 - 22:30: Misconceptions about wellness failure.

22:30 - 24:00: Bridging wellness with benefits, plus champion network examples.

24:00 - 26:00: Evaluating vendors and setting realistic goals.

26:00 - 28:30: Mindsets holding employers back: Over-reliance on one-offs.

28:30 - 29:45: Upcoming trends: High-touch digital hybrids.

29:45 - 31:55: Rethinking support through benefit mapping.

31:55 - 33:30: Building a wellness culture from leadership down.

33:30 - 34:40: Role of data, incentives, and customization in wellness.

34:40 - 34:55: Branding ecosystems for memorability.

34:55 - 35:40: Must-have strategy for 2026: Integrated incentives.

35:40 - 37:55: Advice for organizations: Map benefits, leverage partners, and incentivize wisely.

37:55 - End: Closing thanks and show outro.

Resources Mentioned (Repeated for Convenience):

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Data-Driven Funding Strategies: Insights from Jordan Paulus and Leigh Stenby

Fri, 13 Feb 2026 17:10:00 -0000

If rising healthcare costs and uncertain funding decisions are impacting your renewals, this episode equips you with data strategies to gain control and achieve meaningful savings without shifting burdens to employees.

Resources Mentioned:

2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including data-driven funding shifts, healthcare costs, and mid-market strategies.
Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Jordan Paulus, EB Data & Insights expert, and Leigh Stenby, Director of National Accounts at IMA Financial Group, to explore how data transforms benefits funding in the mid-market. They discuss the shift toward self-funded and alternative models amid 10% medical and 18% pharmacy trends, sharing strategies for using analytics to lower renewals, model transitions, and activate savings levers. From auditing limited-data plans to partnering on smooth implementations, this conversation offers actionable insights for HR leaders in industries like healthcare and manufacturing. Whether you're evaluating captives, consortiums, or hybrid options, Jordan and Leigh provide a roadmap to financial control and strategic decision-making.

Guest Bio: Jordan Paulus is an EB Data & Insights expert at IMA Financial Group, focusing on helping mid-sized employers use claims data for smarter funding decisions and cost control. He guides organizations through modeling, benchmarking, and transitions to alternative models like level-funding and captives.

Leigh Stenby serves as Director of National Accounts at IMA Financial Group, with 27 years in benefits. She specializes in evaluating, designing, implementing, and managing group health and welfare programs for self-funded and fully insured clients, thriving on creative solutions for complex challenges.

Host: Kelly Bowman

Key Timestamps:

00:00: Introduction to healthcare cost trends and funding pressures
01:20: Show intro and welcome
02:05: Jordan and Leigh introduce themselves, their roles at IMA, and fun facts
03:15: Personal chit-chat on data in benefits evolution
04:10: Defining data-driven funding shifts and mid-market trends
06:00: Shift to alternative models like captives and level-funding
07:00: Impact on renewals, industries, and company sizes
08:30: Common pitfalls: Limited data access, with examples
10:50: Client story on successful funding transition using analytics
13:15: Measuring success: Savings metrics, ROI, and benchmarks
15:55: Designing strategies for diverse populations and operations
19:25: Communication trends and tools for funding education
21:25: Misconceptions about alternative funding complexity
22:30: Bridging HR insights with finance data needs, plus consortium examples
24:00: Evaluating options and preparation steps
26:00: Mindsets holding employers back: Sticking to traditional models
28:30: Upcoming trends: Hybrid funding and advanced analytics
29:45: Rethinking data use for high-cost claimants and preventative care
31:55: Building a data culture from leadership to teams
33:30: Role of dashboards, modeling, and customization in funding
34:40: Branding data strategies for buy-in
34:55: Must-have strategy for 2026: Proactive data activation
35:40: Advice for organizations: Expose cost drivers, model confidently, and transition smoothly
37:55: Closing thanks and show outro

Navigating PFML Expansion: Insights from Craig Truitt

Fri, 13 Feb 2026 17:09:00 -0000

If expanding state PFML laws are complicating your compliance and operations, this episode shows how to integrate them seamlessly without overwhelming your HR team or workforce.

Resources Mentioned:

2026 On the Pulse Report⁠: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including data-driven funding shifts, healthcare costs, and mid-market strategies.
Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Craig Truitt, Absence Consulting expert at IMA Financial Group, to address the accelerating expansion of Paid Family and Medical Leave (PFML) programs across states. Craig discusses the current timeline for new programs in Minnesota, Maryland, Maine, and Delaware, along with strategies for managing contributions, benefits coordination, and compliance in multi-state environments. He shares practical tips for auditing policies, creating leave roadmaps, and integrating PFML with existing PTO and disability programs to reduce administrative burden. From client examples to handling high-volume industries like retail and healthcare, this conversation offers actionable guidance for HR leaders facing this patchwork of requirements. Whether you're preparing for upcoming launches or optimizing current setups, Craig's insights provide a clear path to compliance and employee support.

Guest Bio: Craig Truitt is an Absence Consulting expert at IMA Financial Group, specializing in helping employers navigate paid leave compliance, policy integration, and operational challenges. With deep knowledge of state PFML programs and federal requirements, he guides multi-state organizations in building scalable strategies that minimize risks and empower HR teams.

Host: Kelly Bowman

Key Timestamps:

00:00: Introduction to PFML expansion challenges and compliance pressures
01:20: Show intro and welcome
02:05: Craig introduces himself, his role at IMA, and a fun fact
03:15: Personal chit-chat on leave policy evolutions
04:10: Defining PFML trends and their rapid growth since 2018
06:00: Shift to state-specific implementation strategies
07:00: Impact on multi-state employers, industries, and remote workforces
08:30: Common pitfalls: Policy conflicts and payroll complications, with examples
10:50: Client story on successful PFML integration in a high-volume industry
13:15: Measuring success: Compliance metrics, employee satisfaction, and cost controls
15:55: Designing programs for distributed teams, with coordination examples
19:25: Communication trends and tools for educating on PFML
21:25: Misconceptions about PFML costs and requirements
22:30: Bridging HR operations with finance needs, plus PTO integration examples
24:00: Evaluating state programs and preparation timelines
26:00: Mindsets holding employers back: Delaying audits and integrations
28:30: Upcoming trends: More state adoptions and hybrid models
29:45: Rethinking leave support through roadmaps and templates
31:55: Building a compliance culture from leadership to employees
33:30: Role of technology, alerts, and customization in PFML management
34:40: Branding leave programs for clarity
34:55: Must-have strategy for 2026: Proactive state-by-state planning
35:40: Advice for organizations: Audit gaps, coordinate benefits, and educate early
37:55: Closing thanks and show outro

Navigating Alternative Funding: Insights from Sam Burns

Fri, 13 Feb 2026 17:02:00 -0000

If persistent inflation and renewal pressures are straining your benefits budget, this episode reveals how captive programs and alternative funding can deliver control and savings without shifting costs to employees.

Resources Mentioned:

2026 On the Pulse Report⁠: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including data-driven funding shifts, healthcare costs, and mid-market strategies.
Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Sam Burns, Vice President and Captive Practice Leader at IMA Financial Group, to discuss the shift toward alternative funding models in employee benefits. Sam explains how captives, level-funding, and consortiums help mid-sized employers gain financial control amid rising healthcare costs. He shares strategies for evaluating funding options, managing volatility, and using data to optimize plans. From client success stories to addressing common implementation challenges, this conversation provides actionable guidance for HR leaders looking to improve renewals and plan performance. Whether you're exploring self-funding for the first time or refining existing arrangements, Sam's insights offer a practical roadmap to sustainable benefits.

Guest Bio: Sam Burns serves as Vice President and Captive Practice Leader in Employee Benefits at IMA Financial Group. Based in Denver, he specializes in helping organizations implement alternative funding solutions like captives to achieve cost savings and risk management. With extensive experience in the insurance industry, Sam focuses on tailoring strategies that provide predictability and control for employers facing healthcare inflation.

Host: Kelly Bowman

Key Timestamps:

00:00: Introduction to funding challenges and inflation impacts
01:20: Show intro and welcome
02:05: Sam introduces himself, his role at IMA, and a fun fact
03:15: Personal chit-chat on industry changes
04:10: Defining alternative funding models and their evolution
06:00: Shift to captive and level-funded strategies
07:00: Impact on budgets, renewals, and company sizes
08:30: Common pitfalls: Misunderstanding captives, with examples
10:50: Client story on successful captive implementation
13:15: Measuring success: Savings metrics, ROI, and data analysis
15:55: Designing programs for multi-state or diverse operations
19:25: Communication trends and tools for funding education
21:25: Misconceptions about self-funding risks
22:30: Bridging HR and finance perspectives, with consortium examples
24:00: Evaluating options and setting goals
26:00: Mindsets holding employers back: Resistance to change
28:30: Upcoming trends: Hybrid models and stop-loss innovations
29:45: Rethinking volatility management through captives
31:55: Building a funding culture from leadership down
33:30: Role of data, analytics, and customization in funding
34:40: Branding alternative funding for employee understanding
34:55: Must-have strategy for 2026: Data-informed transitions
35:40: Advice for organizations: Assess readiness, partner strategically, and monitor progress
37:55: Closing thanks and show outro

Building a Whole Health Strategy: Insights from Adam Moret

Fri, 13 Feb 2026 17:01:00 -0000

If rising renewal costs, low engagement, and fragmented benefits strategies are creating pressure in your organization, this episode lays out how to move to an integrated whole health approach that actually works.

Resources Mentioned:

2026 On the Pulse Report⁠: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including data-driven funding shifts, healthcare costs, and mid-market strategies.

Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Adam Moret, Whole Health Practice Lead at IMA Financial Group, to explore the evolving landscape of employee wellbeing. Adam breaks down the four pillars of whole health—physical, social, financial, and mental—and shares practical strategies for HR leaders to move beyond siloed programs toward integrated approaches that drive real impact. From reframing communications to boost engagement in hybrid workforces to addressing high-cost claims and chronic conditions, this conversation offers actionable insights for designing benefits that enhance retention, productivity, and ROI. Whether you're navigating rising renewal costs or seeking ways to personalize programs for diverse populations, Adam's expertise provides a clear path forward.

Guest Bio: Adam Moret leads IMA's Whole Health practice, managing a team of nine health and wellbeing consultants with diverse expertise. With over 13 years in the field, including roles at a Fortune 200 company and a wellness startup, Adam focuses on holistic strategies tailored to organizational needs. Based in Denver, Colorado, he's a father of two young girls, an avid skier, and a former Ironman competitor.

00:00: Introduction to whole health challenges and the four pillars
01:16: Show intro and welcome
02:02: Adam introduces himself, his role at IMA, and a fun fact
03:09: Personal chit-chat on winter activities
04:00: Defining whole health and its evolution from traditional wellness
05:53: Shift to integrated wellbeing strategies
06:33: Impact on retention, engagement, and tailoring benefits to demographics
08:03: Common pitfalls: Broad vs. targeted programs, with webinar examples
10:25: Client story on reframing meditation communications for better engagement
12:50: Measuring success: ROI, surveys, retention, and promoting total rewards
15:31: Designing programs for hybrid and remote workforces, with a 5K race example
19:01: Communication trends, apps, and using challenges to promote benefits
20:59: Misconceptions about wellbeing ROI
22:03: Bridging HR storytelling with finance’s data focus, plus fertility benefits example
23:32: Vendor evaluations and realistic expectations
25:27: Mindsets holding employers back: Balancing breadth vs. depth in programs
28:00: Upcoming trends: High-cost claims and chronic conditions
29:17: Rethinking mental health support through resource optimization and Mental Health First Aid training
31:25: Building a culture of health from leadership to middle managers
33:00: Role of technology, data, and personalization in wellbeing
34:08: Branding wellbeing programs for memorability
34:23: Must-have strategy for 2026: Focus on chronic condition management
35:10: Advice for organizations: Understand your population, include spouses, and communicate broadly
37:27: Closing thanks and show outro

Mastering Pharmacy Costs: Strategies from Austin Nabor

Fri, 23 Jan 2026 15:26:00 -0000

If soaring pharmacy costs and complex drug management are challenging your benefits strategy, this episode provides practical ways to optimize spend and improve outcomes without compromising employee care.

Resources Mentioned:

2026 On the Pulse Report⁠: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including data-driven funding shifts, healthcare costs, and mid-market strategies.
Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits.

Episode Description: Kelly Bowman sits down with Austin Nabor, Pharmacy National Director for the IMARx Program at IMA Financial Group, to tackle the pressing challenges in pharmacy benefit management. Austin explores rising drug costs, the impact of GLP-1 medications, and effective strategies for evaluating pharmacy benefit managers (PBMs). He shares actionable advice on implementing cost-containment measures, optimizing specialty drug management, and balancing access with financial sustainability. From navigating prior authorizations to integrating wellness programs for long-term savings, this conversation delivers insights for HR leaders aiming to control pharmacy spend while supporting employee health. Whether you're dealing with double-digit increases or seeking innovative funding models, Austin's expertise offers a roadmap to smarter decisions.

Guest Bio: Austin Nabor, Pharm.D., serves as the Pharmacy National Director for the IMARx Program at IMA Financial Group. With deep expertise in pharmacy benefit management, he guides employers in controlling escalating drug prices through targeted strategies and efficient programs. Austin focuses on helping organizations achieve meaningful savings while maintaining high-quality care, drawing from his experience in cost management, PBM evaluations, and innovative pharmacy solutions.

Host: Kelly Bowman

Key Timestamps:

00:00: Introduction to pharmacy cost challenges and rising trends

01:20: Show intro and welcome

02:05: Austin introduces himself, his role at IMA, and a fun fact

03:15: Personal chit-chat on healthcare innovations

04:10: Defining current pharmacy spend issues and their evolution

06:00: Shift to strategic cost management approaches

07:00: Impact on budgets, employee access, and tailoring strategies to company size

08:30: Common pitfalls: Ineffective PBM contracts, with real-world examples

10:50: Client story on implementing GLP-1 coverage for better outcomes

13:15: Measuring success: ROI on pharmacy programs, claims analysis, and savings metrics

15:55: Designing strategies for diverse workforces, with specialty drug examples

19:25: Communication trends, tools, and using data to promote pharmacy benefits

21:25: Misconceptions about drug cost control

22:30: Bridging HR needs with finance priorities, plus biosimilar adoption example

24:00: PBM evaluations and setting realistic goals

26:00: Mindsets holding employers back: Over-reliance on traditional models

28:30: Upcoming trends: Oral GLP-1s and value-based contracting

29:45: Rethinking high-cost drug support through targeted interventions

31:55: Building a culture of cost-aware benefits from leadership down

33:30: Role of technology, analytics, and personalization in pharmacy management

34:40: Branding pharmacy initiatives for employee buy-in

34:55: Must-have strategy for 2026: Aggressive PBM optimization

35:40: Advice for organizations: Analyze claims data, partner wisely, and monitor continuously

37:55: Closing thanks and show outro