Kicking off the episode, Jennifer introduces integrated intelligence as a way to move beyond traditional research silos. By connecting data across sources and methods, this approach helps you better understand business challenges and future opportunities. The goal is not just to answer questions, but to identify the broader problems those questions represent.

The conversation then turns to the shifting demands of the insights industry. As clients face more complex and fast-moving environments, the need for forward-looking, connected insights has grown. Eric and Jennifer explain how their integrated intelligence strategy is designed to meet these needs by combining human expertise with evolving technologies.

Eric expands on how technology supports this strategy, particularly AI's role. He emphasizes that the goal is not to replace human expertise, but to enhance it. By automating lower-value tasks and streamlining workflows, AI enables researchers to focus more on critical thinking and problem-solving, while still maintaining oversight and rigor.

Linara represents a key step in this evolution. The platform is designed to extend the life and usefulness of research by transforming it into an interactive resource. Instead of relying on static reports that quickly become outdated, clients can engage with their data in real time to generate insights that are both relevant and actionable.

In the final segment, the group discusses the future of AI in insights, including the need for continuous data inputs, human oversight, and ongoing collaboration with clients. As the industry continues to evolve, the focus remains on using technology to amplify, not replace, human intelligence.

If you want to learn more about Linara, or become an early adopter, visit: https://www.directionsgroup.com/linara

You can connect with Eric by email at ecorliss@thedirectionsgroup.com or on LinkedIn here: https://www.linkedin.com/in/eric-corliss-b94a78119/

You can connect with Jennifer on LinkedIn here: https://www.linkedin.com/in/jennifercoleman614/

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Kicking off the interview, Tal and Wes provide background on their respective organizations and how they evolved over time. Rare Patient Voice was built on the idea of giving patients, particularly those with rare conditions, a platform to share their experiences, while Konovo has focused on helping researchers more effectively find and engage specialized audiences across healthcare.

The conversation then shifts to the acquisition itself and the rationale behind it. Tal explains that the goal is not simply to combine companies, but to build a more integrated approach to research, one that brings together both the patient and healthcare provider perspectives in a more seamless way. The ability to access both audiences within a single ecosystem reflects a broader trend in healthcare research, where understanding multiple viewpoints is becoming increasingly important.

Wes adds that alignment in values played a significant role in the decision. With a shared focus on patient-first research, quality, and long-term relationships, both organizations saw an opportunity to expand their capabilities without compromising what made each successful on its own.

The two also explore how the combined organization plans to evolve. While Rare Patient Voice will maintain its existing approach in the near term, the integration of Konovo’s technology and infrastructure is expected to enhance speed, scale, and operational efficiency.

A key theme throughout the interview is the importance of maintaining trust. Wes emphasizes that preserving the experience and expectations of patient participants is critical, while Tal highlights the need to scale responsibly as the organization grows. Both note that while new tools and technologies will play a role, they must be implemented in a way that supports, not disrupts, the core mission.

In the final segment, the group reflects on what comes next, including opportunities for expansion, deeper integration, and continued investment in both technology and audience development.

 You can learn more about Konovo by visiting their website: https://konovo.com/

You can learn more about Rare Patient Voice by visiting their website: https://rarepatientvoice.com/

You can also connect with Tal and Wes on LinkedIn here:

• Tal: https://www.linkedin.com/in/talrosenberg/
• Wes: https://www.linkedin.com/in/wesmichael/

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We’ve launched our new whitepaper, The Fraud Detection Reality Check. Get your copy and find out why relying on a single fraud detection tool is a mistake. Download here: https://content.emi-rs.com/fraud-detection-report  

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Kicking off the episode, Kathleen talks about the resort where SampleCon was held this year. She also talks about how this year’s location compares with last year's in Pasadena, and some of the benefits of having everything on-site.

Next, Kathleen discusses some of the main themes from this year’s conference. They include:

• Data Quality
• AI
• Synthetic Data
• And The Future of Insights

She details how it felt that while everyone seems to be on the same page in understanding the current challenges facing the industry, it is really time to start focusing on the solutions.

Kathleen then talks about the Quality R Us booth that the team at Verisoul was running, and how unique it was, including the ways people could earn tokens.

In the last segment, Brian and Kathleen talk about travel to and from the conference, and how it went.

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Kicking off the episode, the two dive into a new partnership between the Data Quality Co-op and Dig Insights. The partnership brings continuous, independent quality validation into the research process, signaling a shift toward greater accountability across providers. As Brian notes, the industry is moving toward a “prove it” moment for quality claims, where measurement and transparency are becoming table stakes.

The conversation then shifts to concerns raised by the Insights Association around proposed changes to the 2026 census. Aron outlines how adjustments to the methodology of such a critical benchmark could impact the accuracy of research that depends on it. They note that any disruption to how the census is conducted could introduce bias into research outputs.

AI continues to dominate the industry conversation, with Brian and Aron reviewing several recent product launches. Brian and Aron examine how tools like ChatHarmoni, PackSee, and Linara are positioning themselves to enhance research workflows.

The episode also touches on AckWest’s continued growth through acquisitions, with the latest being the purchase of Answerpoints UK.

In the final segment, Brian and Aron discuss a recent article on the impact of the new EU Data Act. They postulate on what it could mean for data privacy, compliance, and the future use of data within AI systems.

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We’ve launched our new whitepaper, The Fraud Detection Reality Check. Get your copy and find out why relying on a single fraud detection tool is a mistake.

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Kicking off the episode, Vignesh gives Brian the inside details on how ReDem will integrate into the Rep Data/Research Defender ecosystem and how it will expand their fraud detection capabilities beyond the pre-survey phase.

As the episode progresses, Brian and Vignesh touch on a variety of topics, including:

• The fraud detection ecosystem
• The layered approach to fraud detection
• How fraud and data quality are not the same thing
• Insights from each’s research-on-research
• Gen AI’s increased usage by fraudsters and respondents
• And much more!

If you wanted to know more about Rep Data’s acquisition of ReDem, this is the episode for you.

You can learn more about the acquisition here.

You can connect with Vignesh on LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/

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Kicking things off, the group reflects on how Intellicast started and how far it’s come. What began as a loose, informal podcast quickly evolved into a regular space for honest industry dialogue — sometimes polished, sometimes chaotic, but always real. From early technical hiccups to live recordings that didn’t quite go as planned, the team laughs through the growing pains that came with finding their rhythm.

The conversation naturally turns to the people who’ve made the podcast what it is. Over 80 guests have joined Intellicast over the last 8 season, including researchers, clients, partners, and industry voices who were willing to speak candidly, challenge assumptions, and occasionally disagree. The group reflects on recurring guests and familiar names that listeners have come to recognize, as well as first-time appearances that sparked memorable discussions.

Brian, Gabby, Matthew, and Jason also share some of their favorite moments from past episodes, from COVID-era conversations recorded in the middle of uncertainty, to debates that ran long because no one wanted to wrap them up, to the occasional episode that earned an explicit tag. These moments weren’t scripted or planned, but they helped define the personality of the show and made it feel less like a production and more like a conversation.

Another theme that surfaces throughout the episode is how Intellicast became a place for the industry to talk honestly about what wasn’t working. Long before data quality became a headline issue, the podcast was already digging into fraud, feasibility challenges, client pressure, and unrealistic expectations. Those conversations didn’t always have neat conclusions, but they reflected what people were actually dealing with day to day.

The group also acknowledges how the podcast has evolved alongside the industry. As new voices joined the conversation and new challenges emerged (AI, synthetic data, tighter budgets, shifting client expectation), Intellicast adapted without losing its core identity. The format changed, contributors rotated in and out, but the focus stayed the same: curiosity, skepticism, and real discussion over rehearsed talking points.

It wouldn’t be Intellicast without discussing some of the latest headlines. The team discusses a few of the recent headlines from around market research including:

• New partnership between Qualtrics and ROI Rocket
• PureSpectrum’s new partnership with TA Associates
• New roles for Michael Polster and Vignesh Krishnan
• IRB’s new healthcare professional panel.

Thanks to everyone who has been with us on this ride!

We’ve just launched our new whitepaper, The Fraud Detection Reality Check. Get you copy and find out why relying on a single fraud detection tool is a mistake. Download here: https://content.emi-rs.com/fraud-detection-report

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Kicking off the episode, Brian and Gabby walk through some of the major people-on-the-move news from across the industry. Leadership changes, promotions, and board elections signaled a period of transition for some in the industry.

The conversation quickly turns to data quality, which Brian and Gabby agree became the single most important issue of 2025. While concerns around fraud and quality have existed for years, this was the year those conversations became unavoidable. The OP4G and Slice MR case stands out as the defining moment, not just because of its scale, but because it introduced real consequences. Legal action, charges, and accountability forced the entire industry to pay attention in a way it hadn’t before.

As a result, data quality went from being a recurring conference topic to a priority in client conversations. Gabby notes that more clients began asking pointed questions about sourcing, fraud prevention, and panel management, opening the door to deeper transparency and more honest discussions. What had once been abstract suddenly became operational.

Brian and Gabby also reflect on how fraud itself evolved throughout the year. Bad actors became more sophisticated, leveraging automation, AI-driven tools, and new techniques to bypass existing safeguards. In response, research teams adopted more layered and proactive approaches to fraud detection. Still, both acknowledge that true deterrence remains elusive, as most fraudsters face few real consequences beyond being blocked from a panel.

The episode also revisits the role of AI and synthetic data in 2025. Early optimism gave way to a more grounded reality as the year progressed. While AI proved valuable as a tool to support research, the idea that it could fully replace human respondents faded. Brian and Gabby agree that the industry landed in a healthier place, recognizing that human judgment, context, and unpredictability remain essential.

Gabby and Brian also discussed a few broader market trends they experienced in 2025. Budgets were tighter, competition increased, and feasibility became more challenging across many projects.

This was a great recap of 2025.

Thanks for tuning in!

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Kicking off the episode, Brian and Lilah discuss Americans' overall mood of the economy. According to the latest data, half of Americans believe the economy is worse than it was six months ago, and a third expect it to get worse over the next year. Even among those who describe themselves as financially stable, financial stress remains high, with many feeling stretched thin by rising costs, housing pressures, and inconsistent income trends.

The conversation then shifts to how Americans are adjusting. Lilah shares that this wave shows a notable uptick in emergency savings behaviors. At the same time, people are making trade-offs in discretionary spending, cutting back on dining, entertainment, and nonessential purchases while prioritizing everyday needs.

Brian and Lilah also explore how the Future of Money report offers a window into the changing work mindset. Job movement intent has increased compared to the spring wave, and more people are open to switching jobs if they believe they can improve their stability or flexibility. Some of this is linked to economic pressure, but a growing portion is connected to technology-driven job anxiety, particularly for younger generations.

That leads directly into one of the most fascinating sections of the report: AI at work. This wave shows that over half of Americans are now using AI tools in the workplace, with ChatGPT, Gemini, and Copilot topping the list. Lilah explains that while AI adoption is increasing, it’s also creating uncertainty for those whose roles involve repetitive or administrative tasks. Younger workers, in particular, feel that AI is reshaping the path for entry-level opportunities.

The episode also touches on the report’s findings around saving, spending, and consumer behaviors across demographics. Lilah highlights differences across generations, noting that younger consumers are balancing optimism with caution, while older generations are more skeptical about the economic outlook but often feel more financially prepared. Together, these segments paint a complex picture of today’s financial mindset — one shaped equally by economic strain, evolving technology, and long-term uncertainty.

In the final segment, Brian and Lilah reflect on why long-running studies like the Future of Money matter. With nearly a decade of continuous data, the report helps brands, financial institutions, and researchers understand not just where consumers are today, but how and why their behaviors are changing over time.

You can download your copy of The Future of Money here.

You can learn more about Logica Research by visiting their website: https://logicaresearch.com/

You can connect with Lilah via email at LRaynor@logicaresearch.com or via LinkedIn here.

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The episode kicks off with a look at recent M&A activity, as Voxco’s owner, Terminus Capital Partners, acquires Discuss.io, merging the two brands under the Discuss name. Brian and Matthew talk about the ongoing wave of private equity–driven consolidation in the industry, and why so many deals now seem to be led by outside investors rather than research insiders.

Next, they highlight Research Results’ new partnership with Verisoul, marking another big win for the fraud-detection newcomer. Henry LeGard and his team have gone from zero market research clients to over fifteen in less than a year, and both the guys agree it’s just the start of a larger industry shift toward fintech-grade data quality tools.

The duo then dives into the latest releases from the Global Data Quality Initiative (GDQ), including new resources on participant incentives and procurement standards. While Brian sees these guidelines as an important step toward consistency, Matthew plays devil’s advocate: “How much impact can guidelines really have when there’s no incentive to follow them?”

From there, the conversation gets spicy with the debut of the “No Sh*t, Sherlock” segment, tackling three headlines that state the obvious:

• Poor customer experience costs companies trillions (who knew?).
• Surveys are competing with social media for attention (no kidding).
• Researchers want more time for research (join the club).

Brian and Matthew share real-life stories about bad customer experiences, shrinking attention spans, and the ongoing disconnect between respondent expectations and survey design. It’s part vent session, part industry therapy, and all in good fun.

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We kick off the podcast by having Henry share how Verisoul, a company built initially to stop banking and fintech fraud, has quickly become one of the most talked-about new players in market research. He details how the company came to be, and how they entered the market research industry in 2025 with zero clients and are now protecting nearly 100 million survey clicks per month across the industry. Henry explains how Verisoul’s advanced fraud detection platform has had such a rapid impact on the industry. He shares how the team applied financial-grade fraud-prevention techniques to survey data collection, enabling them to detect and block the most sophisticated forms of digital fraud, including device spoofing, cross-continental proxy traffic, and bot farms operating at scale.

From there, Brian and Henry dive into Verisoul’s newly released Market Research Quality Report, which Henry describes as the largest fraud analysis ever published in the industry. For the report, the team analyzed more than 50 million sessions across 3,700 mobile apps in 190 countries, using a new proprietary technology that can identify the exact app where each respondent originated.

Henry explains how this innovation was crucial in uncovering real patterns of fraud across the ecosystem, revealing which app categories generate the cleanest and riskiest respondent traffic.

Brian and Henry also discuss how Verisoul’s findings challenge many long-held assumptions about data quality. While larger apps and panels tend to have lower fraud rates, older respondent sources didn’t necessarily perform better. The study also found that just five mobile apps accounted for more than 10% of all detected fraud, underscoring how small clusters of bad respondent sources can distort large portions of the industry’s data.

Later in the episode, Henry offers a perspective on the evolving sophistication of fraud, explaining that much of today’s market research fraud is human-driven rather than automated. Organized groups in low-income countries are using SIM card farms, aged burner domains, proxy networks, and more to appear as legitimate U.S. or European respondents.

Henry and Brian also talk about how Verisoul’s recently launched transparency initiative — a “fraud or not” ranking, complete with a lighthearted tomato-throwing Easter egg for bottom performers, is designed to help the industry recognize who’s getting data quality right. Rather than shaming providers, the goal is to encourage progress, reward transparency, and strengthen collaboration around fraud prevention.

To close out the episode, Brian and Henry discuss Verisoul’s creative marketing campaign, “We Smoke Fraud,” which debuted at the ESOMAR Congress in Prague. What started as a marketing stunt ended up earning the company some serious attention from venture capital investors.

For those who live and breathe data quality, this episode is for you.

Want to get a copy of Verisoul’s Market Research Quality Report? Download here: https://reports.verisoul.ai/mr-qualityreport-25

Want to check out the Fraud or Not Ranking list? Take a look here: https://rankings.verisoul.ai/

If you want to learn more about Verisoul, visit their website at www.verisoul.ai

You can connect with Henry on LinkedIn here: https://www.linkedin.com/in/henrylegard/

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The episode kicks off with the biggest headline of the week: Qualtrics’ announcement that it plans to acquire Press Ganey Forsta for over $6 billion. Brian and Gabby dive into what this means for the market research world, especially as two of the most widely used survey programming platforms — Qualtrics and Decipher — will soon fall under one roof.

Brian wonders if this level of consolidation could raise antitrust or competition concerns within the industry, while Gabby reflects on what this might mean for current Decipher users, including EMI. They also explore whether this deal might spark a new wave of innovation from smaller, niche platforms looking to position themselves as alternatives to the latest “industry Goliath.”

Next, Brian and Gabby turn their attention to the surprising news that dropped the same morning — Melanie Courtright, CEO of the Insights Association, is stepping down after five years to join Sego as Chief Strategy Officer. Both agree that this was a major surprise for many across the industry.

The pair discusses Melanie’s strong legacy with the Insights Association, including how she unified chapters, modernized the association’s structure, and strengthened its position as the leading voice for research professionals. Gabby and Brian share their excitement for her new role at Sego, while also speculating about what comes next for IA’s leadership and the direction the organization will take.

In between these two major headlines, Brian and Gabby also touch on a few other key stories — including the Census Bureau's recent layoffs and their potential implications for data accuracy, and new developments in the ongoing conversation around data quality and AI-driven fraud detection.

And because no episode would be complete without a little fun, they close out the episode by ranking their top Halloween candies.

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Kicking off the episode, Brian and Howard discuss the current state of privacy legislation in the United States. Howard gives an update on his efforts to help the industry navigate new state privacy legislation in 2025, on where we stand on new state privacy legislation that may be coming down the pipe.  

The conversation changes its focus to a potential federal version of privacy legislation. Howard discusses the various efforts that have taken place in the past and why he believes the current efforts are distinct. He is cautiously optimistic that we could see a serious proposal introduced in 2026.

Brian and Howard then discuss the LiveRamp lawsuit and its current and future impact on the market research industry. Howard mentions how this lawsuit has spotlighted how trial lawyers are twisting old surveillance laws, initially written for phone wiretaps, to sue companies over tracking cookies. Even if most cases aren’t held up in court, they’re expensive and distracting.

In the final segment, Brian and Howard discuss the recent decision in the EU to uphold the Data Privacy Framework, the current agreement that allows U.S. companies to transfer data from the EU. This may have flown under the radar for many, but Howard talks about how important this court ruling is for every business in market research.

Want to stay up to date on Howard’s advocacy work for our industry? Log into you IA account and head to the Advocacy section: https://www.insightsassociation.org/Advocacy/Protecting-the-Profession

You can connect with Howard on LinkedIn (https://www.linkedin.com/in/howardfienberg/), or by email at Howard.Fienberg@insightsassociation.com.

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Andrew and Brian jump right in and discuss the overall trends from the conference, including:

• How AI is not the end-all, be-all, but how it is being incorporated into existing processes to make organizations faster, more efficient, and uncover hidden insights.
• Everyone wants to be faster    Data Quality – More brands are starting to take an interest and ask questions.
• The IA rebrand
• And more!

The guys then discuss some of their favorite sessions from the conference. Andrew talks about the first keynote session, Dare to Connect, which was the talk of the conference. Brian mentioned the C Space and McDonald’s video that humanized the insights that were gathered.

The guys then both touch on the session with Andrew’s colleague, Parks, who presented with Chick-fil-A, as well as the data quality session that kicked off day 3.

Finally, Brian and Andrew talk about some of their favorite activities during their time in Chicago, some being tied to the conference, and others not so much.

If you want to relive CRC, or have FOMO from not being there, this episode can’t be missed!

Learn more about The Link Group by visiting their website: https://www.tlg.com/

You can connect with Andrew by email at ahunt@tlg.com or on LinkedIn (https://www.linkedin.com/in/andrewhunt7/)

Want to download your copy of The Sample Landscape: 2025 Edition? Get it here: https://content.emi-rs.com/sample-landscape-report-2025

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• Decline in Forrester's Q2 revenue
• Azure Knowledge rebrand to Matrix
• Kantar and Cint expanding their partnership
• How iOS 26 will hurt mobile polling and representative sample
• A class-action privacy lawsuit against LiveRamp

Brian and Aron also spend time announcing the conferences they will be attending this fall!

• Catch Brian, joined by The Link Group's Andrew Hunt, at Insights Association's Corporate Researchers Conference in Chicago this September 9-11th. Check out their session Built for Trust: Why Clients Should Demand a Layered Data Quality Strategy on Wednesday afternoon at 1:45 PM.
• At ESOMAR Trends Horizon in DC on Nov 5-6, Matthew Alexander and Aron Wilson will be presenting Smarter, Faster, Faker? The Real Results from Testing Synthetic Respondents, a deep dive into how well AI-generated personas can mimic real consumer insights.

If you're hoping to stay informed on the big names and changes in market research, then this episode is for you!

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Brian and Gabby return to break down the latest headlines from around the market research industry. Topping the list is a deep dive into the new whitepaper from Strat7, which compares synthetic data providers using real-world testing methods. The whitepaper finds that while synthetic data performs well on individual questions, it falls apart when you examine the full respondent experience — consistency, internal logic, and key drivers simply don’t align with real human behavior.

Meanwhile, ESOMAR has updated its Code of Standards in partnership with the International Chamber of Commerce. The revised code introduces major new guidance on:

• Use of AI and synthetic data
• Consent and notification protocols Biometric and immersive data collection
• Inclusivity and the “duty of care” to vulnerable respondents

Other major topics in the episode include:

• Kantar Worldpanel rebranding under Numerator
• Norstat’s acquisition of Sample Solutions, strengthening its global B2B sample reach
• Rep Data’s “No Fly” list to filter out fraudulent respondents using Research Defender
• NIQ’s $1.25B IPO filing, aimed at reducing debt and increasing competitiveness

This episode is perfect for anyone trying to stay informed on sample trends, ethics in AI, and what the future holds for insights professionals.

Thanks for listening!

You can get your free copy of the Strat7 whitepaper here: https://strat7.com/ebooks/putting-synthetic-data-to-the-test/

Miss our webinar, The Sample Landscape: The 2025 State of Sample? Check out the on-demand version here.

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The episode begins with Lorin delving into his background, explaining how he got into market research and ultimately ended up at Publix. Lorin then shares highlights from his IIeX presentation, “Surveys are Dead, Long Live Surveys.”

This leads into a larger conversation about how improving the respondent experience can improve data quality. Lorin lays out a path forward, including short LOIs, gamified surveys, more engaging question types, and additional features – all of which contribute to a more human-centric approach to data collection.

A few key takeaways:

• Survey fatigue is real: Response rates are falling, especially for surveys over 10 minutes. Completion rates have dropped as much as 13 points in the past decade.
• We’re losing the attention war: The average human attention span has fallen to 8 seconds, shorter than a goldfish. If your survey can’t compete with TikTok, it won’t survive.
• Gamification works: Lauren highlights a study where a visually enhanced survey took longer to complete but was perceived as shorter and far more enjoyable.
• Chatbots show promise: Compared to traditional surveys, AI-driven conversational surveys yielded higher completion rates, longer engagement times, and richer open-ended responses.
• Brands must lead the change: As Lorin puts it, “Would you take your own survey?” If not, don’t expect respondents to do it for you. The push for better experiences must start with the people funding the research.

Don’t miss this one if you care about data quality, respondent fatigue, or fixing bloated, boring surveys.

You can connect with Lorin on LinkedIn here: https://www.linkedin.com/in/lorindrake/

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Speaking of AI, the hosts dig into Pulsar’s launch of Narratives AI—a public opinion search engine with promise (and bot-related pitfalls). Meanwhile, Numerator introduces a Tariff Risk Index to monitor price volatility, and EMI’s new Sample Landscape report tests synthetic data against real respondents, explores AI prompting tools, and dives deep into high-frequency survey takers.

It’s a can’t-miss conversation for anyone watching the balance between innovation and insight.

Thanks for listening!

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Let’s dive into what the guys discussed:

Data Quality Takes Center Stage

One of the most talked-about issues this year was data quality, spurred on by the recent industry indictment. Sessions addressing fraud detection, transparent sampling practices, and respondent experience were standing room only. It’s clear that researchers are demanding more transparency and layered approaches to improving data quality, from better survey design, better tools, and even improved respondent experience.

AI and Synthetic Data: More Practical Applications and Progress

AI continued to dominate the conversation, but the tone has shifted. This year, discussions focused on practical applications of how AI can assist in the research process, with a variety of presenters showing how they had integrated AI into their tools.

Synthetic data was also a large topic of conversation, with several presenters showing their latest strides in synthetic data and how they are validating it. Brian and Matthew both agreed that the applications are gaining traction in qualitative research, but based on the presentations, were still cautious about its readiness for quantitative applications.

What Worked (and What Didn’t) From a Format Perspective

Both Brian and Matthew felt Washington, D.C. was a fantastic host city—clean, easy to navigate, and close to the airport. They were also happy that the Greenbook team abandoned the headphone concept that was used in Austin. The only drawback they found was that some sessions suffered from mismatched room sizes, with popular topics overflowing beyond capacity. They speculated that because of the indictment news that broke just a couple of weeks prior, there was increased interest in some topics.

Give it a listen and let us know what you think. And hey, if IIeX comes to Cincinnati next year like Brian and Matthew suggested, we’ll see you there!

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The conversation also recaps key insights from the recent Insights Association Ignite Data Quality Conference, including the growing push for sample transparency, the nuanced role of ISO certifications, and the critical need for a respondent-first approach to survey design. With perspectives from both supplier and full-service backgrounds, this episode explores how the industry can work together to raise the bar for quality, combat fraud, and ultimately rebuild trust.

Whether you’re a panel provider, research buyer, or full-service agency, this episode is packed with insights you don’t want to miss.

Want a better understanding of EMI data quality processes? Click Here

Heading to Washington D.C. for IIeX – be sure to connect with Matthew and Brian!

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The three jump right in with Gabby, who had attended four different Quirks Events, and Abby, who attended her first Quirks Event, giving their overall impression of Quirks. Gabby felt this one was the best one she had attended.

Next, Gabby and Abby discuss the overall trend and themes from Quirks. In addition to AI (which was a given), Gabby discusses the focus on data quality, from new tools to help ensure it to how we as researchers can do things differently to help improve quality.

Abby then discussed a few of her key takeaways from the conference, including how she felt it was important to connect with colleagues she normally communicates with on a daily basis but never met face-to-face. Gabby talked about her favorite session, which featured Hills Science, which she and her family used for their pets growing up.

In the wrap-up, Abby and Gabby discuss some of their non-conference-related adventures while in Chicago, like visiting a Wicked pop-up bar.

Thanks for listening!

If you have headed to New York for IA Ignite Data Quality, be sure to say hello to Mary Draper and Aron Wilson.

If you heading the the nation’s capital for IIeX, be sure to connect with Matthew Alexander or Mary Draper.

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Before the guys discuss the news, they quickly touch on some of the conferences coming up over the next month. This includes the QCRA Annual Conference in Philadelphia on February 11-14. If you are interested in attending, use promo code EMIVIP to get a discount on your registration!

Starting the news discussion, Brian and Matthew talk about a couple of friends of EMI who recently switched their roles and what that may mean for the industry's outlook in 2025.

Next, the guys discuss the news of Radius Global acquiring Illuminas. They wonder if this could be the start of a more significant year of mergers and acquisitions due to a better economic outlook.

This leads to a conversation about the new US panel that Bilendi & Respondi launched following its acquisition of Netquest in December. Both Brian and Matthew liked that Bilendi was investing in a new US panel and suggested that it would experience early success because of Bilendi's reputation.

They next discuss Kantar's plans to combine Numerator and Worldpanel into a new company. Brian wonders if the new company plans to add features that appear from one side to the other.

They then move into the news about KS&R's new AI tool. They discuss how its components are similar to other tools EMI has tested, which leads Brian to talk about how the test results will be released in the 2025 Sample Landscape report. Matthew and Brian also discuss the tool's quality monitoring portion and how it might work.

In the final story of today's episode, Matthew and Brian explore the new IPA Bellwether report's news that market research budgets in the UK rose 3.1% in Q4 of 2024 and are expected to increase in 2025. They discuss how this might related to the US market, and Matthew gives some of his perspective of what he has seen from the sales side over the past couple of months.

Thanks for listening!

Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample

industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

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The guys get right to it and address the elephant in the room: Dynata filing for Chapter 11. The guys talk about the news and its potential impact on the broader market research industry. Brian also gives some thoughts on what Dynata employees may think, as he has been through a Chapter 11 filing when he was with a previous company.

Next, the guys switch gears and discuss some other headlines from the market research industry, including the announcement that Jim Lane of Directions is retiring at the end of the year and will be succeeded by Beth Finn.

Next, Jason and Brian talk about the launch of Livepanel, a synthetic data company. They talk about their tool, N-Infinite, and how they see it could be used in practice.

In the final story, the guys talk about the proposed data privacy federal legislation, how it could impact the market research industry, and the overall data privacy landscape.

Thanks for tuning in!

We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Kicking off the episode, Brian gives a quick rundown of upcoming conferences and their dates, including Quirks Chicago, where Matthew will attend. Matthews gives his insight into what he is looking forward to with Quirks.

The guys then dive into the market research news, starting with the news of the launch of Unlock Surveys, a new panel from Stagwell, the owners of Harris Poll and Maru. In connection with the podcast, former Poll Party Pod host and frequent Intellicast guest Adam Dietrich will be the managing director of the new panel.

Next, the guys discuss the latest financial reports from Ipsos. Brian and Matthew discuss Ipsos's growth in 2023 and what it means for the overall industry.

The following story ties in nicely as the guys discuss the new AI tool, InnoExplorer, that Ipsos launched. The tool uses generative and analytical AI to help clients accelerate their innovation cycles. This leads to a deeper discussion about the introduction of AI tools and what the future could be in 5 years, as well as just one year from now.

Finally, the guys dissect the news about new legislation that has been introduced to shut down the annual America Community Survey. Matthew gives his perspective as a sample consultant who builds custom sample plans for clients, many of whom depend on accurate census and population data, and what losing this data source could mean for the industry.

Thanks for tuning in!

We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today!

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Before diving into the discussion, Karine talks about her background, how she got into market research, and what led her to start The Research Heads. She talks about the market gap that she and her co-founder identified where they are looking to bridge the gap between do-it-yourself researchers, in-house teams, and full-service agencies by offering flexible and collaborative solutions.

Next, we jump into our data quality discussion. Karine and Mary discuss why there is no single solution to ensure data integrity. Karine advocates for a multi-layered approach to address various sources of bad data, emphasizing the importance of a comprehensive screening process, attention checks, and post-survey analysis, which Mary agrees with.  

The discussion expands into the impact of social media and the role of incentives in survey participation, acknowledging the challenges posed by fraudulent respondents and the potential benefits of a universal respondent ID system to enhance targeting and data quality.

Finally, Karine gives us her view on the future of data quality in market research. While optimistic, she does believe the industry needs to be committed to transparency and the education of clients about the necessity for increased budgets to tackle data integrity issues effectively.

You can connect with Karine on LinkedIn here: https://www.linkedin.com/in/datafairy/

You can read Karine’s article on data quality that was featured on Research Live here: https://www.research-live.com/article/opinion/leveraging-academia-and-working-together-can-improve-data-quality/id/5122943

Thanks for tuning in!

We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today!

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Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Before jumping into the agile research discussion, Brianna talks about how she got into market research. Like many of us in the market research industry, Brianna talks about how she kind of fell into the industry. Brian and Brianna talk about what could happen to the industry if an effort was put into having people pursue careers in market research rather than just fall into it.

Next, Brian, Gabby, and Brianna dig into what agile research exactly is. Brianna explained that agile research involves applying the agile mindset to research, emphasizing rapid progress and change, unlike traditional methods. She noted that agile research often involves shorter, more DIY studies but stressed that these characteristics are not its core but rather a byproduct of the larger values and principles behind agile.

Next, Brianna discusses the benefits of the agile methodology in product development, emphasizing its focus on incremental steps and iterative processes. She highlights the importance of not being too invested in one question or aspect but rather focusing on the current answer that can help progress. Brian asked if shorter surveys were a part of this process, to which Brianna agreed, suggesting that while there’s room to reduce the length of surveys, it’s important not to eliminate all depth in favor of brevity. She proposed thinking in terms of ‘must haves,’ ‘should haves,’ and ‘could haves’ and focusing on the first two to keep the length of surveys manageable.

They then turn to the challenges of agile research. Brianna mentions that the biggest challenge is implementing agile research, highlighting the need for a mindset shift and change management. She emphasizes the importance of buy-in from stakeholders and teams, to the reality that change takes time.

This leads to Brianna talking about realistic timelines for implementation. Gabby and Brianna then discuss the potential of using agile research methods within traditional market research frameworks to identify insights quickly. Brianna explains that while agile research may not be suitable for every project or need, it can be beneficial between larger research projects. Brianna also suggested that agile research can be particularly effective during innovation cycles and for new initiatives.

In the last segment of the interview, Brian, Brianna, and Gabby discuss AI’s impact on the future of agile research. Brianna highlights the potential of AI in data analysis, designing questionnaires, and building visualizations while also voicing some concern about the potential loss of human interaction and richness of insights.

If you ever wanted to know about agile research, this is the episode for you.

You can learn more about AYTM by visiting their website: https://aytm.com/

You can connect with Brianna on LinkedIn: https://www.linkedin.com/in/briannalboyer/

Thanks for tuning in!

We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today!

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Did you miss one of our webinars or want to get some of our whitepapers and

reports? You can find it all on our Resources page on our website here.

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Kicking off the episode, Jason and Brian discuss the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which found that market research budgets declined in Q4 2024. It also mentioned that the industry is expected to decrease by 1% over the next few years. Jason talks about how, while the overall industry may decline, pockets still experience growth, and you just need to uncover them.

Next, the guys talk about the new appointment to the Toluna board. They ponder if this accelerates Toluna’s move to target brands and offers them a full suite of solutions.

The guys then switch gears a bit and talk about a $33 million investment in Anomalo, a California-based data quality platform. They talk about how the platform works and if there are any potential applications for the market research industry.

The second half of the episode starts off with the debut of the new intro music for the AI News segment. Jason and Brian then dig into some recent AI news stories, including news that Publicis Group plans to invest 300 million Euros in AI over the next three years.

The next few AI stories aren’t market research-specific but could impact the industry and industries we serve. First, the guys talk about the recently issued executive order around AI that aims to ensure that the US leads the way and manages the risk of artificial intelligence. Brian and Jason postulate that this is probably just the start of AI legislation. 

In the last story, they guys dive deep into news that New York had proposed a new law called the New York Robot Act that would impose a tax surcharge on “using technology to displace workers,” in an amount equal to taxes and fees that would have been paid on what an employee would have earned in the eliminated position. Jason and Brian are a bit on opposite sides of the debate on this one, but come out at the end seeing each other’s point of view.

Thanks for tuning in!

We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today!

Want to catch up on our blogs? Click here.

Did you miss one of our webinars or want to get some of our whitepapers and

reports? You can find it all on our Resources page on our website here.

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Stepping into guest co-host for today’s episode is Tony Brown, a B2B sample expert whose expertise is well-regarded in our circles.

Tony and Brian then jump into the latest market research news. First up, the guys discussed the latest news from YouGov, including the closing of their GfK panel acquisition and their new acquisition of KnowledgeHound. With his keen understanding of the market, Tony shared his thoughts on how these acquisitions could reshape the competitive environment and enhance the analytical capabilities available to researchers.

Keeping with changes in the sample industry, the guys next discuss Norstat completing its integration of Panelbase into its network. Tony’s past interactions with Panelbase provided a personal touch to our discussion as he recounted his experience with Angus Webb, its founder, as well as the company’s growth trajectory and its potential to influence the UK market research scene further.

Tony and Brian switch gears and talk about the latest AI news in market research. Before they jump in, Brian mentions that they should make AI in market research an official segment with intro music and everything.

They then discuss FlexMR’s new generative AI-based text analytics tool, TextMR. This leads Brian to wonder if we are at the early stages of a new tools arms race, similar to a couple of years ago when Research Defender and other data quality tools all popped onto the scene.

In the last story of the episode, the guys congratulate the newly elected members of the Insight Association’s Board of Directors. They include friends of the podcast Katie Gross and Jim Lane.

Stay tuned for more episodes featuring rotating guest co-hosts, and as always, feel free to reach out with your thoughts and questions.

Thanks for listening!

We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today!

Want to catch up on our blogs? Click here.

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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First up, the guys discuss the news of SurveyMonkey’s new AI tool called Build with AI. They talk about how this can help non-researchers write better questionnaires, along with some speculating about what they hope to see in the tool in the near future. It leads to Brian Lamar touching on a recent WIRe event in Cincinnati where AI was discussed.

Next, the guys touch on Voxpopme’s new AI tool called Live Interviews. It leads to a conversation about how quickly qualitative firms have embraced technology since COVID.

In the final news story, Brian and Brian discuss the recent findings from a Qualtrics study on market researchers’ impressions and feelings of AI in market research. There were some surprising results, but the guys found it helpful that while people were optimistic, they did recognize the potential hazards.

In the next segment, they guys dig into how AI is being used throughout the industry, along with a variety of examples. They also talk about how EMI is using it internally, for both market research and just to increase efficiency. They guys talk about how they are personally using it along with some of the experiments they have been doing. Brian talks about how while he was testing image creation, he found a glitch where AI was misspelling words in the images, even after being told not to misspell it and being given the correct spelling. Brian Lamar also gives an example of one of the other applications that his team is using AI for. 

Thanks for listening!

We are proud to collaborate with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today.

 Want to catch up on our blogs? Click here.

 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The episode kicks off with some commentary about how fall has really set in over the last week or so. Then Brian Lamar starts to provide some updates on upcoming conference dates. He talks about not only the ones left on the schedule for 2023 but many that have been announced for 2024 as well.

Brian then gets into the upcoming Cincinnati WIRe event where EMI’s own Mary Draper will be speaking on a panel with Mike Herrel and Rudy Bublitz about artificial intelligence, diversity, and more at TQL Stadium in Cincinnati.

After the conference discussion, the guys jump into some market research news. First up is the news of the new Delete Act in California that strengthens CCPA regulations. The guys wonder how this will impact companies and people who are based outside California but work with businesses/people who are.

In the next story is a big one for those of us in the sample industry. Research Defender was acquired by Rep Data. Brian and Brian discuss the acquisition, and how it will enhance the competitive landscape around data quality. We also want to send our congratulations again to friends of the podcast Vignesh and the entire Research Defender team. 

In the next story, the guys discuss another data quality-related story, this time the new initiative, Colab, from Verve and Basis research. It takes a different approach to data quality that the guys hadn’t seen before. Brian is encouraged and hopes it is successful. Producer Brian plays devil’s advocate and asks how they could account for someone using the new voice chat function of ChatGPT to game their validation methods.

The guys switched back to data privacy news with a story about the new federal legislation being proposed called You Own the Data Act. The proposed legislation would prohibit a lot of data collection, use, and storage by a number of insights companies and organizations, as well as requiring several common consumer data privacy rights. The guys talk about Howard’s response to the legislation, as well as give their own perspective on it.

In the last couple of news stories, the guys touch on the winners of the MRX Podcast of the Year award, as well as the winners of the Female Founders Award.

In the last segment of the podcast, they guys discuss a recent Greenbook article titled, Why the Sampling Ecosystem Sets Up Honest Participants for Failure, from Karine Pepin of 2CV. The article talks about how EPC is a cause of fraud in the industry, and for honest participants to fail when taking surveys.

You can read the article here: https://www.greenbook.org/insights/why-the-sampling-ecosystem-sets-up-honest-participants-for-failure

Thanks for listening!

Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on-demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration

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Before diving into the discussion, Craig brings us up to speed on what has happened with him since his last appearance on the podcast back in 2022. He explains how he joined Perfetti Van Melle and the reasons behind his career move.

Next, Craig shares his perspective on how research has adapted this year, considering the volatile economy and tightening budgets. He mentions that the impact on Perfetti Van Melle has been minimal, and we even speculate that candy might be recession-proof. Craig also highlights Perfetti Van Melle's growth mode, citing their recent acquisitions of new brands from Mondelez earlier that week.

The conversation then evolves into a discussion about how Craig and his team gather and utilize global insights, applying them to regional brands. They also explore the overlap between regional brands and tastes in different areas.

In the final segment of the interview, Craig discusses how he and the team at Perfetti Van Melle are incorporating artificial intelligence into their research process. He explains their plans to use AI to test video ads by analyzing a database of previous ads to determine their potential success.

It was enlightening to gain a different perspective!

Thanks for tuning in.

You can connect with Craig on LinkedIn here: https://www.linkedin.com/in/craig-alter/

You can learn more about Perfetti Van Melle here: https://www.perfettivanmelle.com/

Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on-demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration

Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/

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Kicking off the episode, Brian Lamar and Producer Brian get Jeremy’s take on the current state of America and what historical analogies may exist for our current times. Jeremy talks about how 10 to 15 years ago we saw the simultaneous rise of the Tea Party and Occupy Wall Street; two movements that could be considered on the far ends of each political spectrum. One led to the rise of Bernie Sanders and the other MAGA and Trump. He discussed how we almost saw a face-off between the two populus factions of the parties. In the end, he shows how populism is here to stay.

We pivot a bit in the next segment and talk to Jeremy about what he is seeing right now in polling in terms of the presidential nomination on both sides. Jeremy starts out by letting everyone know that polling is not predicting anything at this point. The predictions really come in the last week of a presidential campaign after there have been months of monitoring the landscape and data collection; that is when they will make a prediction. Right now, it is way too early to predict anything. Instead of giving any predictions, Jeremy talks about how right now it is much more establishment versus anti-establishment on both sides, with anti-establishment leading in many cases.

Jeremy then gives us some insights into the types of polling work he is doing right now. It includes the standard race studies, as well as work for some candidates, and some public opinion studies on some issues he feels will be factors in the 2024 election. Jeremy then gets into the different tiers of issues. Tier one is the economy/inflation, and tier 2 issues right now are guns, crime, and the southern border. This leads to Jeremy talking about the intensity factor of issues and how it can impact voting.

In the next segment, Jeremy gives the guys a preview into what the next 6 months look like at John Zogby Strategies in terms of polling and other projects. Jeremy talks about how they will be tracking the entire national election as they work for the Kennedy campaign.

The last discussion leads Jeremy to talk about some proprietary research findings he has collected, that at the time of the recording, had not been released yet. We talk about everything from trust in media, AI in news, and people's view of local institutions. The key takeaway Jeremy found was that there is a high level of distrust right now with the media. 

In the final segment, Jeremy tries to reinstall the guy’s faith with some additional findings that show people trust local government institutions, like school boards. He also leaves the guys with some inspiration about our generation fixing the problems for our kids’ generation.

Thanks for tuning in!

You can connect with Jeremy on LinkedIn here: https://www.linkedin.com/in/jeremy-zogby-4a16b99/

You can also check out the John Zogby Strategies website here: https://johnzogbystrategies.com/

To listen to Jeremy’s podcast, The Zogby Report, click here: https://johnzogbystrategies.com/the-zogby-report/

Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration

Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/

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The guys waste no time in setting Colson up to share a special announcement: Communications for Research is rebranding on its 27th anniversary (to the day) as Qlarity Access! Colson shares some of the thoughts and strategy behind the rebranding and we could not be happier for them!

In the next segment, Colson shares the Qlarity Access journey from its founding in 1997 to now. He discusses how the business has changed and adapted to expand its services. He also talks about the future of Qlarity Access and opportunities for future growth. This leads Colson to share another announcement: their new sub brand, Vet Access.

This is an awesome interview with one of the podcast’s good friends. We highly recommend connecting with Colson on LinkedIn for motivating, entrepreneurial content. You can reach Colson at Colson.Steber@qlarityaccess.com.

Thanks for listening!

You can learn more about Qlarity Research on their website: www.qlarityaccess.com

Follow Qlarity Research on LinkedIn: https://www.linkedin.com/company/2380159

Follow Qlarity Research on Twitter: @QlarityAccess

Register for our upcoming webinar, Dangers to Trackers in the Age of Aggregation! Reserve your spot here: https://us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration

Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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As per usual, the episode kicks off with some conference updates. If you’re listening to this as it’s released, you might be headed to the Insights Association North Central Chapter Fall Conference in Minneapolis. CRC is also upcoming in Chicago this October.

The first news story of this episode covers QuestionPro’s launch of a new generative AI feature for questionnaire building called QxBot. The next story discusses the Insights Association, along with Gallup, Precision Opinion, ReconMR, and the Professional Association for Customer Engagement calling upon the FCC in regard to voice service research calls.

In the third segment, Brian and Brian chat about Researchbods, a part of the Strat7 Group. It’s intended to combat survey fraud such as bot farms, ghost completes, or professional panelists. The last news story covers Circana (formerly IRI and The NPD Group) and their launch of Fast Feedback Guided Surveys, their first guided survey solution.

The episode wraps up with the guys discussing their plans for Labor Day weekend and further discussing the Insights Association North Central Chapter Fall Conference!

Thanks for tuning in to this short and sweet news episode!

Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The episode kicks off with Angelica and Brian talking about their hopes and expectations for the conference. They discuss the theme of the overall conference as well as the individual sessions. With this being Angelica’s first conference in her career, Brian asks her about what she hopes to gain from the experience. Brian and Angelica also talk about nerves and excitement before a conference!

In the next segment, Brian dives into some of the sessions that will be at the IA NCC fall conference. There will be speakers from Dairy Queen, Duquesne Light Company, Hormel, and more! There will also be sessions on data quality from Brad Franz and Brooke Reavey. Brian is especially excited to be part of the awards ceremony and recognize people for their hard work.

The IA NCC Fall Conference is going to be a great event for researchers in the Midwest! If you still need a ticket, you can register here.

You can check out the schedule and speakers here.

Thanks for listening!

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Brian and Brian waste no time jumping into the first news story: Bain & Company has acquired Max Kelsen’s consulting and managed services divisions in Australia. The second story tried to slide under the radar, but ultimately had quite the buzz. Zoom has updated their terms of service to allow Zoom to train its AI on customer content including meetings, chats, etc.... with no opt-out option. Since it’s release on Friday, both Zoom’s COO and CEO have made comments on the update. From these statements it seems as though they may be working on an option for consent. The guys also discuss the endless violations an AI training without clarifying consent could have.

The next news story is an exciting one! MRII and Know Research have launched a new program that will award $5k grants to women-owned businesses in the US who have been operating for 5 years or less. Additionally, The Coalition for Innovative Media Measurement (CIMM) has launched a study to examine and understand the value of panels for TV and cross-platform measurement in the US. This leads to a discussion of the guys’ experiences with diaries, consuming different media, and how to measure it.

In the last story, the guys discuss Burke’s appointment of Tara Marotti as President and John Thomas as Chief Client Office. To tie it back to one of our previous stories, Burke started as a women-owned business with Alberta Burke!

Thanks for listening!

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First and foremost, you can no longer reach us on Twitter. You’ll have to find us on “X” @Intellicast1. It’s only fitting that the episode would open with a discussion of Elon Musk’s latest update of the social platform. In the words of Producer Brian, “this just shows you can be a genius, but you’re not a genius at everything.” Elon Musk, if you’re in need of some market research, you know where to find us.

In our first actual market research-oriented segment, the guys cover the upcoming conferences in the industry. At this point, it’s a permanent segment. Brian Lamar shares some updates on the Insights Association North Central Chapter conference in September and announces a fun (unofficial) award as well as a Halloween happy hour.

Next up, Brian and Brian discuss our Cincinnati neighbor, MarketVision, and their new hires. They also discuss SampleNinja’s partnership with Virtual Incentives and plans to integrate them into their platform. In a bit of a shocking announcement, we dive into Qualtric’s plans to spend $500M over the next four years on artificial intelligence. The guys also chat about how this might transform the industry.

Our final two news stories include Fuel Cycle’s launch of a new platform called Research Engine (Brian Lamar gives this new name “Ten Lammies” … whatever that means) and a discussion of Panelbase’s acquisition by Norstat, which will strengthen Norstat’s presence in western Europe.

We wrap up with a quick Women’s World Cup chat!

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Today’s episode starts with updates on upcoming conferences. It’s hard to believe in just a few weeks kids will be back in school and fall conferences will be starting. Get the overview of events before they’re here!

In the first news story, the guys discuss GfK’s plans to sell its European Consumer Panel business to YouGov as part of its deal to merge with NielsenIQ (NIQ). Producer Brian shares a great sports metaphor to explain this decision. In another M&A news story, Brian and Brian talk about Qualtrics receiving a $500M investment from venture firm Accel following its acquisition by Silver Lake and Canada Pension Plan Investment Board (CCP) for $12.5B. This gives the new owners 100% of Qualtrics, including all the shares owned by SAP.

The next story is AI-focused with a discussion of ESOMAR’s new task force to address the use of artificial intelligence in the research, insights, and analytics sector. The new task force aims to educate, raise awareness, and develop guidelines for the use of AI in the industry. Brian Lamar and Producer Brian chat about what this might mean for AI use in US research.

To round out the episode, the Brians discuss Ipsos’s acquisition of the insights business of Big Village Australia, including its public sector research, employee research, and customer experience. Sago has also appointed Katherine Reagan as Chief Revenue Officer and promoted Raj Manocha to Chief Client Officer. Brian Lamar gives Raj a special shoutout for his superior fashion sense.

This is a news-packed episode that perfectly sums up what the industry is up to this summer.

Thanks for listening!

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The episode kicks off with Deb, Holly, and Mary each giving their individual backgrounds and discussing how their careers led them to market research. Their passion for data quality can’t be ignored in each of their introductions. As Brian Lamar says in the episode, if people were awarded doctorates for data quality initiatives, there’d be a lot of them in this podcast!

In the next segment of the interview, Deb, Holly, and Mary give dimension to the problem of fraud in market research. They talk about how no studies are immune to fraud and how fraud goes beyond just bots. In fact, they discuss 5 categories of cheaters and how fraud is always evolving. Deb and Holly also share highlights from a paper they wrote titled, “Defeating Endemic Cheating.” This interview also includes a great discussion of best practices and industry initiatives to increase data quality including the Insights Association’s DII, which Brian, Deb, Holly, and Mary are each a part of.

You’ll want to be taking notes for the final segment of this episode! Each of our guests gives their advice for researchers facing data quality issues. You’re not alone! Hopefully this episode will give you hope and practical solutions to implement in your research.

You can download Defeating Endemic Cheating here.

You can download the DII Toolkit here.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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The episode kicks off with some feedback we received on our last episode! In it, we had a conversation on the conference in Hilton Head, which was a unique location, but it was expensive, hard to get to, etc. Our listener recommended that maybe we need to go to some second-tier cities (Ex: Charlotte, New Orleans, Nashville, Philadelphia, Cincinnati) for our conferences. The reasoning being that these cities are cheaper, and the airports have less travel hassle/cancellations and are easier to navigate. What do you think? The guys also give an update on the upcoming conferences in the next few months and even some in 2024!

In our first news story, the guys discuss Momentive’s announcement that they will be returning to its original name, SurveyMonkey. As expected, Brian Lamar is practically giddy over this news. In the next news story, Brian and Brian chat about Cint and Publisher’s Clearing House’s partnership to increase access to respondents with their new platform, PCH Consumer Insights. This leads Brian Lamar to a bit of a soapbox rant about how things like this change panels. The next news story follows a similar thread with Kantar selling its specialist healthcare business to M3 Global Research.

After this, the discussion turns to artificial intelligence. The European Union has approved a draft version of the EU’s AI Act which sets out plans to regulate the use of AI technology. The plans will enact bans on many uses of AI and require AI systems to comply with transparency requirements. In the last story, the guys discuss QuetionPro’s acquisition of PathosAI, an AI platform that identifies states and non-stated emotions, which leads to another fired-up rant from Brian Lamar about name changes.

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Kicking off the episode, the guys discuss some upcoming events: The Insights Association Chapter Event, Quirks New York, Insights Marketing Day, and more! They also go on a quick tangent of best places to have conferences and events. Let us know what you think!

In the first news story, Brian and Brian discuss Forsta and Cint’s partnership. This is a step in the right direction to solve the data quality issues our industry is facing and reduce fraud.

Next up, we touch on the Insights Association’s DII Council and their new website. The site allows people to access the DII Toolkit and the Data Integrity Pledge. A lot of cool stuff is coming from this group, so you’ll want to follow this page.

The final news story is SamplNinja’s introduction of a new mobile app that will improve respondent experience and address survey fraud. This asks the question, is the market research space behind on using apps?

And that’s it for the news this week! We’re not sure if it’s a summer lull or the calm before the storm but we thank you for tuning in to the episode!

Check out the IA DII Website here.

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Before we get into the IIeX recap, Mike gives an overview of Directions’ integration of Seek a few years ago as well as Aimpoint Research. The three brands interact to answer any questions their clients have regarding their business.

Producer Brian and Mike kick off the interview with their overall impressions of the conference. They were both first-time attendees—and have mixed reviews of the unique headphone experience. The guys all agree that the conference is always jam-packed with back-to-back sessions. Many of those sessions surrounded artificial intelligence and how it can be used to assist researchers. Their main takeaway is to think of the relationship with AI as less of a battle and more of a partnership.

The guys round out the interview with a fun debate, a favorite non-conference activity, and some interesting, if not tragic, travel stories. If you weren’t able to attend the conference or just want a refresher of the main takeaways, be sure to tune in!

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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The episode kicks off with some current events. The Insights Associations Annual North Central Fall conference is September 4-6th in Minneapolis. There are several upcoming WIRe events in Chicago, Atlanta, NYC, Cincinnati, and more! Brian Lamar will be a speaker at the Cincinnati event on June 8th. There will also be an Insights Association event in Indiana at Top Golf on August 17th. It sounds like it’s going to be a busy summer for industry outings!

In the second segment, the guys jump into some MRX news. They start with Toluna’s acquisition of MetrixLab and their majority stake in Precision Sample as part of the acquisition. M/A/R/C Research acquired Horowitz Research, a New-York based marketing research firm known for its thought-leadership in the multicultural space.

In the final segment of the episode, Brian Lamar and Producer Brian give a preview of the upcoming IIeX conference. Producer Brian was named to the Greenbook Future’s List and will be speaking on Thursday at 2:05pm on the Red Stage. He’ll be discussing how to Find your Unique Voice and Dominate the MRX Industry. Brian will also be chairing the Demo Track on Thursday Morning with lots of generative AI demos. Be sure to connect with Brian Peterson while you’re in Austin!

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Register for our upcoming webinar, The Sample Landscape 2023: State of the Industry on Wednesday, May 31st at 2:00 PM EST!

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The interview kicks off with some background into Brandtrust’s relationship with EMI and how these projects got started. It all began with Brandtrust’s work with Narrative Inquiry and a subject we were all passionate about: mental health. As talking about mental health became less stigmatized, we recognized a need for people to talk about it. This interview gives a behind-the-scenes look at the research and methodology.

In the second segment, we discuss some of the key takeaways from the research including reading a real open-end response from the study. This portion of the interview boils down what Brandtrust and EMI have spent hours discussing and analyzing over the past few months. We are going to be diving into this more in the upcoming webinar, Uncovering the Truth: The Power of Narrative Inquiry and Strategic Sample Blending in Mental Health, on May 18th at 12:00 PM EST. You can register here!

For the final segment of the episode, Brian, Lindsey, and Andrew share some highlights from the process. They discuss experiences with quality and the incredible responses they saw throughout the project. They also share some of the places these findings will be available in the future if you haven’t heard them yet!

Thanks for listening!

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The episode kicks off with a chat about the upcoming IIeX conference at the end of May. Producer Brian will be speaking as he was named to the Greenbook Futures List. We’re all familiar with Producer Brian and his awesome work behind the scenes so we’re excited to see him on the main stage for a change! Brian Lamar shares some insight from his experience at IIeX and Producer Brian gives a little taste of his upcoming session.

In the second segment, Brian and Brian discuss the latest market research news including the announcement that Big Village has sold its Insights and Agency Business to Blue Mountain Media for $20M and the latest Bellwether report by the Institute of Practitioners in Advertising which found that UK market research spending fell by a net 3.2% in Q1 of 2023. The Brians discuss what that might mean for us here in the US.

The episode closes with an overview of what Brian Lamar says is now his favorite conference he’s ever been to, the Insights Association Annual Conference, in Hilton Head. Find out more about Brian’s session with Chuck Miller of DM2, the IA NCC being named Chapter of the Year, what made this conference the best ever, why he had to rent a bike, and more! It’s really the best recap of a conference you can get.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Brian Lamar has had a busy travel schedule for Q1, so he kicks off the episode by sharing his experience with a few different industry conferences including Quirks, the Pharmaceutical Conference, the upcoming IA Annual Conference, and more! The overview of the IA Annual Conference is a great way to get warmed up for the event if you’re attending. Brian even shares a preview of our speaking session with Chuck Miller of DM2.

In the second segment, Brian and Brian discuss the 5th edition of The Sample Landscape report which launched April 11th. The report has an entirely new look and feel—listeners will get a sneak peek into how the sausage gets made in terms of laying out the research and its evolution. The report is truly a labor of love for everyone at EMI and we’re always looking to make it better, so let us know what you think of it!

The guys then touch on a few different news stories including Escalent’s acquisition of Hall & Partners and C Space from Omnicom. The new combined organization will offer access to a proprietary platform that helps manage brand knowledge with almost 2,000 employees in 20 countries. They also touch on Xperiti’s launch of Vepp which says it will mitigate fraudulent responses in B2B research. Sidenote: should the podcast start a “Market Research Name Quiz?” If we did, could you pass? Come on the podcast and find out!

Thanks for listening!

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The interview kicks off with a quick chat about Cindy’s background and what led her to market research. Like many researchers, Cindy kind of fell into the market research industry and has spent the majority of her career on the syndicated data side of things. About a year ago, Cindy had the opportunity to join the Insights Association, where she works now.

In the next segment of the interview, Cindy takes some time to discuss the Insights Association DII Council (Data Integrity Initiative Council), a committee dedicated to improving data quality. She shares how and why the DII was created, who is on the council, and some of their current efforts.

This segues into a conversation surrounding the Data Integrity Toolkit, a resource created by the DII for anyone who is interested in learning more about data quality. Cindy shares some of the areas that the toolkit focuses on, and Mary discusses how she uses the toolkit in her role at EMI. We also get an idea of what will be coming with the next release, what the DII is currently working on, and some of their most important initiatives including a partnership with MRS, ESOMAR, and SampleCon.

If you have a passion for data quality or have been looking for a way to get more involved in the market research industry, this episode is for you!

Thanks for listening!

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th!

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The guys jump right into the recent market research headlines starting with Qualtrics’ $12.5 billion acquisition by Silver Lake. Andrew and the Brians discuss what this might mean for the industry as more tech entrepreneurs start to invest in MRX. This is followed by some ESOMAR news. Joaquim Bretcha has been named the Interim Director General and Ray Poynter has been elected president, replacing Kristin Luck. After that, we share some newly announced partnerships. Sample Ninja has partnered with Research Defender to improve their fraud detection. Additionally, the Insights Association, ESOMAR, SampleCon, and the Market Research Society have partnered on a campaign to address fraud and data quality risk.

Hold on to your hats ‘cause we’re not done yet! In a final pairing of news stories, we discuss PureSpectrum’s completion of a $37 million round of equity funding and an update to the algorithm used for their PureScore respondent scoring system. The news segment of this episode is wrapped up with a look at the Attention Validation Initiative from the Advertising Research Foundation.

In the second half of the episode, Brian Lamar and Andrew give a recap of their experience at Quirks Chicago. They discuss some of their favorite sessions as well as trends and themes that emerged from the conference. Brian was able to bring his dog, Bonnie, to the conference and she even got her own badge! If you clicked with Bonnie at Quirks, we’d love to hear from you. The guys also reflect on a new marketing strategy they used for their session with BrandTrust.

If you missed our session, this is a great episode to fill you in on some of the material we covered and give you an idea of where you can hear it in the future. It includes content we’re passionate about both professionally and personally, so you’ll want to make sure you hear it at least once.

Thanks for listening!

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th!

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Before they jump into the interview, they share a few updates from the market research world and an overview of the MRX event season—including a few discount codes! So, if you’re still trying to make room for some upcoming conferences, don’t skip this!

The interview kicks off with Brad and Mary’s overview of the conference. SampleCon celebrated its 10th anniversary this year and Brad has attended every SampleCon conference since its beginning! They share their main takeaways from the event and what’s changed about the conference over the years.

In the next segment, Brad and Mary each take a minute to discuss their sessions from SampleCon. Brad’s session made space for a conversation on creating a sustainable online data quality strategy. Mary was part of a collaboration lab on data quality with Katrina Noelle of KNow Research.

Toward the end of the interview, Mary, Brad, and Brian talk about the collaboration between SampleCon, the Insights Association, ESOMAR, and MRS on data quality. If you can count how many times we say, “collaboration,” let us know!

Thanks for listening!

You can connect with Brad on LinkedIn!

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th!

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The episode kicks off with an introduction from Brian Lamar and Producer Brian. They discuss the MRX conference season, which is already underway. Additionally, they share an update on IRI and NPD Group’s merger and their new brand name. As expected, the Brians have some thoughts.

Chris starts his interview by giving us some background on Innerview. He tells us what led him to start Innerview and gives us an overview of what Innerview does. Chris speaks Producer Brian’s language, discussing how Innerview ensures that your marketing efforts are connected with your frontline and how they can be an extension of your brand positioning.

In the second segment, Chris shares some details about their InFront platform and how brands can leverage insights around alignment, advocacy, and benchmarking. If you’re interested in how quantitative research can uncover insights internally, this episode is a can’t-miss!

Thanks for listening!

You can connect with Chris on LinkedIn or learn more about Innerview on their website.

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th!

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Kicking off the episode, the guys talk about upcoming conferences including SampleCon, the Insights Association Annual, Quirks, and IIeX. They talk about how both SampleCon and IIeX are celebrating their 10-year anniversaries this year. They also discuss the Greenbook Insight Innovation Competition which is also celebrating 10 years.

Interested in registering for the competition? Click here: https://www.greenbook.org/mr/insight-innovation-competition/

The guys then turn to the latest in market research news. It starts with a discussion about Measure Protocol’s new targeting abilities.

They then talk about the new WIRe advisory board members, including friend of the podcast Damon Jones.

The guys then talk about the news of Bain and Company partnering with OpenAI and QuestionPro acquiring Pundit Consultantz.

In the last segment, the guys discuss a couple of rebrands. First is Schlesinger rebranding to Sago. Brian Lamar talks about how many of the legacy well-known brands in market research all seem to be rebranding. They also get into why the rebranding makes sense.

They then talk about Nielsen IQ rebranding to NIQ.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The guys kick-off the episode with a conference overview, including those that EMI will be attending. The MRX conference season starts in just a few weeks, so it’s a good idea to have a grasp on what’s happening and when. They also give a quick ESOMAR election update as this story continues to unfold.

To start the news segment of this episode, Brian and Brian touch on Momentive’s report of an 8% revenue increase for the full year of 2022 and their restructuring plan that will eliminate 11% of their workforce. In a similar vein, they later discuss Big Village, formerly Engine Group, and how they have filed for Chapter 11 bankruptcy protection. Big Village also announced that they have secured a purchaser for their agency, Insights and Balihoo businesses, to the Refuel Agency.

Stepping into a few more positive news stories, the Brians get to discuss some new brand names and identities! They talk about Simon Kucher’s new brand identity based around “unlocking better growth,” Ipsos’s acquisition of Xperiti, News Corp Australia’s launch of The Growth D_Stillery, and McKinsey’s acquisition of Iguazio. You can already guess that this leads Brian Lamar down a rabbit hole of brand name jokes and a celebration of our first underscore in a brand name!

This news episode is short and sweet, with all the news stories you can’t miss!

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Before the guys jump into the interview, they talk about the Greenbook Future List that was released earlier that day. Producer Brian was named to the list! The guys also talk about the upcoming conferences as well.

Then we jump to the interview. The guys start by asking Dennis and Jeff about their careers and how they got into marketing and market research. Both Dennis and Jeff have interesting backgrounds that give them unique perspectives of research. They share these perspectives in their books which they started during the pandemic. (Hey, some of us got addicted to marble racing during that time and others wrote a book.) 

In the second segment of the episode, Dennis and Jeff share their definition of the Clarity Cultural Cycle. Jeff has a great metaphor for this cycle and how it’s similar to a marriage. The foundation of this cycle is the importance of curiosity and insights to a successful business. This book is for marketers, researchers, business owners, and anyone who wants to understand the true value of insights.

To wrap up the episode, Jeff and Dennis share a real case study with Dollar Shave Club, the benefits DSC found when utilizing the Clarity Cultural Study, and how companies can go about starting this process. (Hint: it’s a cycle, so you can start anytime!)

If you’re anything like us, and want to get your hands on this book ASAP, you can find it here.

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

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The episode kicks-off with an overview of the upcoming conference season. You can catch Brian Lamar and Bonnie the Bulldog at several different conferences in the next few months!

The guys then share an update on the ESOMAR election scandal. Ray Poynter posted on LinkedIn that ESOMAR was taken to court in the Netherlands over its treatment of the CEO/Director General and lost the case, reinstating the CEO/DG from the start of January. Unlike what many others (and ourselves) were hoping, this situation will probably not be going away anytime soon.

The next news story is that Pollfish has launched a new AI-enabled survey creation tool that claims to generate a ‘professional-grade’ survey questionnaire based on a single sentence in under 30 seconds. While this can’t replace a great questionnaire writer, it might save them some time.

At this point, the guys might need to introduce a “Howard’s Legislative Update” segment. Brian and Brian discuss a new bill introduced in Oregon that would require some insights companies, specifically sample providers, to register as “data brokers” with the state. Intellicast is also officially petitioning to bring Howard to Hilton Head for the Insights Association Annual Conference.

In the final segment, the Brians talk about InnovateMR’s acquisition of Ivy Exec. They also look at a report in the UK that found that marketing budgets have grown but spend in research has declined; this may be mirrored in the US market. They wrap it up with Savanta’s acquisition of Infosurv, the Georgia-based full-service MR firm.

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

Nominate an IA Laureate: IA Laureate Application (insightsassociation.org)

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The episode kicks-off with about five minutes of football chat as Mary is a huge (albeit occasionally grumpy) Bengals fan and some conference chat as conference season is upon us!

Then, the guys and Mary jump into some industry news with the announcement that Screen Engine has acquired Coherency, a brand insights and strategy company. They follow this by touching on The Market Research Institute International’s (MRII) naming of Paul Hunter as its 2023 president. Brian Lamar will also be joining the board!

In the next segment, Mary and the Brians discuss some staffing news in the MRX industry. KS&R has promoted three of their long term employees to Directors. They also Nielsen who, following its restructuring into three global units, has announced that it will reducing its headcount to its numbers in early 2022.

In the final news segment, the crew analyzes the FTC’s proposed rule that would ban non-competes for workers, stating that non-compete agreements on workers constitute an unfair method of competition and therefore violate Section 5 of the Federal Trade Commission Act because they restrict freedom of job change.

The episode rounds out with a discussion on the future of market research and some of the trends we anticipate this year including continued consolidation, new legislation, and more. You can read more of our predictions here.

This is a great episode that will have you asking lots of questions like, where is our industry headed? Do the Bengals need a villain story? Should all market researchers get Dutton Ranch brands? Tune in to hear more.

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Kicking off the episode, they guys talk about Damar Hamlin and the situation that has not only been the talk of the sports world, but of the entire country. Producer Brian talks about how it hits close to home for him in regard to his Dad.

They continue catching up, discussing how their holidays were, the recent insights takeover of EMI’s social media channels, and more.

After what was probably too much non-market research talk, the guys dive into some market research news, with the latest in the ESOMAR election controversy leading it off. They discuss the ruling from an Amsterdam court that found the ESOMAR election misconduct allegations against its former CEO Dr. Parves Khan have “no support in the facts whatsoever.” They then talk about what the next steps could be in this situation.

Next, Brian and Producer Brian dig into RAIDAR, the new Real-time Analytics, Insights, and Data Activity Ranking launched by the folks at MRWeb. They discuss how it has been positioned with its launch and give some speculation on where it might go and how it may be viewed by the industry in the future.

The guys then give some congratulations to Beth Finn for being promoted to the Chief Client Officer at Directions Research.

In the next story, the guys talk about the news that Congress has instructed the US Census Bureau to provide more transparency on its Ask US Panel project, a story, and project that they had discussed at various times last year. 

In the second to last segment of today’s episode, Brian Lamar spends some time discussing some of the latest legislative changes that have been proposed or going on that Howard Feinberg provided details on. He talks about the new sales tax in Kentucky that may impact market research buyers. They guys then talk about some of the recent laws that have been discussed that touch on how research subjects should be classified, and their impact on the industry.

In the final segment, they guys touch on some of the pros and cons of ChatGPT in the market research industry. They talk about the ways they have played with it and the value they see in it, but also its limitations and some areas of concern. One of the largest areas of concern is around how it might be used by fraudsters to answer open-end questions in surveys, and how (if possible) we as an industry can weed them out from answers from real respondents.

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EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Brian Lamar and Producer Brian are taking some time off, but you won’t have to miss them too much because we’re back with another year of “Best of” episodes for you! In each episode, Brian and Brian will revisit some of our favorite interviews from the past year. Let’s get right into it!

In Part 1 of our Best of Intellicast Season 5 episodes, we’re revisiting interviews with Craig Alter of Bon Secours Mercy Health and Brooke Reavey of Dominican University.

[2:05-38:45] Craig’s interview kicks-off with some insight into his background as a 20-year veteran of client-side market research. He discusses all of the challenges he has faced as a client-side market researcher including being in small departments, selling the benefits of market research to the leaders of his organization, and more. He also tells us about the specifics of working in healthcare research and how storytelling helped him determine the “so what?” for his organization.

[38:50-1:23:45] In Brooke’s interview, we hear about her career starting as an intern, travelling the world, and eventually getting her Ph.D. Brooke talks about the history of marketing in a fascinating way that tells us a lot about our future. She also discusses some potential issues the market research industry might face with the democratization of data and DIY tools.

Thanks for listening to Part 1 of our Best of Season 5 series! Stay tuned for Part 2 next week!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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If you have listened to our past interviews with Colson, you know we talked to him at the start of COVID, then again in 2021, and now today’s conversation really brings us full circle on the journey he and his business have been on for the last few years.

We start out by getting an update from Colson on how business has been going, specifically the Ag Access brand he launched in late 2020. He gives us the exciting news of the growth they are experiencing with the new brand and how it has helped him grow his business.

This leads to a discussion around trends in market research where Brian Lamar and Colson talk about the research firms becoming more specialized rather than generalists. 

In the second half of the interview, we switch gears a bit. Brian talks with Colson about his LinkedIn and his approach to personal development. It is an enlightening conversation!

Thanks for listening!

You can connect with Colson on LinkedIn: https://www.linkedin.com/in/colsonsteber/

You can learn more about Ag Access here: https://ag-access.com/

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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The guys waste no time getting into ESOMAR’s announcement late last week that they uncovered “serious misconduct” in their recent council elections. The results of the election have been invalidated and a new election will be held. The CEO is stepping down and two others have been removed from their positions. The past interim CEO will return to the role in the meantime. This segment is also interrupted by breaking news from Kristin Luck to ensure we provide a fair update. They will be having an extraordinary general meeting in the next two weeks.

The next segment touches on Toluna’s acquisition of qualitative technology firm Further which encourages the trend of a hybrid qual/quant methodology. They also touch on Jibunu’s addition of a survey text editor tool to its DIY tool (and a great acronym.) We also see more money invested in insights as Alida has secured a $60M syndicated credit facility.

In the final story of the episode, Brian Lamar and Producer Brian discuss the Insight’s Association’s petition that the Department of Labor clarify market research participants as independent contractors in response to the proposed new Fair Labor Standards. The new rules could mistakenly categorize research participants as employees of research companies. The guys also give a shoutout to Howard Feinberg, market research’s advocate on Capitol Hill.

Thanks for listening! Send us suggestions for new intro music and stay tuned as we wrap up Season 5!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Lilah kicks off the interview by telling us about her experience and what led her to market research. Lilah has a background in academia and social psychology which eventually brought her to the financial services industry, which led to her starting Logica.

In the next segment of the interview, Lilah talks about the Future of Money report she and the team at Logica produces. The report started in 2017, but was expanded when they did extra waves during COVID to try and understand more than just how people’s spending was being affected, but also how they thought of money in general. It touches on everything from whether or not college is worth it to cryptocurrency. We’re even lucky enough to get a little spoiler of the upcoming report from Lilah.

Lilah is also part of the Insights Association IDEA (Inclusion, Diversity, Equity, and Access) Council. She tells us about the IDEAtor fellowship, the annual IDEA Council event, the IDEA Toolkit, and her work on the research they are conducting to identify ways to have more inclusive demographic questions.

The interview wraps up with some advice for younger people in the industry and a shoutout to WIRe (Women in Research), an organization Lilah is passionate about.

Thanks for listening!

You can connect with Lilah on Linkedin.

Download the Future of Money highlights report here.

Learn more about Logica here.

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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In the episode’s first segment, Brian Lamar goes rogue with an off-script news story that literally hits his inbox as we were recording. Schlesinger Group announced that Reed Cundiff will be their new CEO replacing Steve Schlesinger who has served as CEO for the past 20 years. Friend of the podcast, Isaac Rogers was also promoted to President.

Continuing with this theme, the guys discuss Dynata’s announcement that they have appointed Mike Petrullo formerly of Dodge Data & Analytics as CEO, replacing Gary Laben. This leads down a bit of a rabbit hole on big-name free agents in MRX and what they might be doing next. 

In the next segment, Brian and Brian chat about Forsta’s partnership with CX data specialist GemSeek to launch a predictive net promoter score that will allow clients to access predictions about “silent customers” who don’t respond to surveys or submit feedback. This begs the question—if your experience is just "fine” do you really need to complete an NPS survey?

ESOMAR also announced the results of its council elections. Brian Lamar and Producer Brian discuss some of the highlights including friend of the podcast, Lisa Wilding-Brown’s reelection, and former guest Nikki Lavoie’s nomination as President-Elect.

They also touch on the news that Verisk has sold Mackenzie Wood to Veritas Capital for over $3.1B—a huge acquisition.

The episode wraps up with two Escalent stories. The first is about how they have launched a new solution called Tech TrustBuilder to help understand how brands can build consumer trust in technology. The second is Escalent’s acquisition of Rhein Associates and the launch of a new practice focused on Commercial and Fleet vehicles.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022.

Then the guys jump into the news, starting with a couple of stories about Momentive.  First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the previous one where they had been approached about another potential sale.

The guys then discuss a string of merger and acquisition stories, starting with the news that Maru Group was acquired by Stagwell, a marketing communications company. They also talk about the acquisition of GutCheck by Toluna, and Voxpopme acquiring Jamin Brazil’s company HubUX. 

As part of the discussion around these acquisitions, it leads Brian and Producer Brian down a road to a couple of philosophical discussions. One is the impact of investment, specifically in the sample industry, and how it is causing sample to become inconsistent because of the investment. The other is how sample is not a commodity.

After the large acquisitions segment, Brian and Producer Brian touch on the news about the new product enhancement Suzy has rolled out to their platform.

In a story that is right up Producer Brian’s alley, the guys talk about the announcement that Nielsen will be reporting viewing figures for Netflix next year as Netflix rolls out their ad-supported subscription option. This leads to a deeper discussion about the bad blood that existed between the two companies just a few years ago, and how they might have moved forward from it.

In the final story of this extended episode, the guys touch on the latest IPA Bellweather report that found marketing research spending declined 4.1% in Q3 and the third consecutive quarter of a spending downturn.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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To kick-off the episode, Lisa jumps into her recap of the ESOMAR conference in Toronto. She touches on a presentation on fraud during which they interviewed real fraudsters! This presentation gave insight into new fraudster tactics and what our industry can do to combat them. Brian makes a great connection between this session and the 2002 blockbuster, Catch Me if You Can. Lisa then discusses what she hopes ESOMAR council can do to get to the root of fraud and make new policies to fight against it.

While Brian and Lisa could likely talk about data quality for an entire episode, they move into a second segment about Lisa’s other passions including the young ESOMAR society, an initiative designed to help young researchers at the start of their careers. Brian and Lisa also touch on the importance of diversity in our industry. Lisa then gives insight into some of the other topics she and the ESOMAR council want to tackle.

Lisa wraps up the interview with some information about voting for ESOMAR council which is this October. The new council will be announced on November 3rd. This is an awesome interview with a great representative and leader of our industry.

Thanks for listening!

You can connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisawildingbrown/

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The guys start by discussing some EMI-centric info about the expansion of our business development team. We welcomed Angie Trujillo Emrie, Goshen Perry, and Sahil Mehta—all industry veterans—to our team and we’re incredibly excited to have them.

Brian and Brian then share news from CIRQ (Certification Institute for Research Quality) that they have been accredited to audit and certify market research and data analytics companies to support compliance with several well-known data privacy requirements. They analyze Google’s announcement of the retirement of its Surveys and Survey 360 solutions which will be effective November 1st and congratulate PureSpectrum on the hire of their new Chief Strategy Officer and Chief Counsel, Jonathan Flatow.

In the second segment of the episode, Producer Brian and Emma share their takeaways from Insights Marketing Day. The 1-day conference is a learning opportunity for marketers in the insights industry where they can network, hone their skills, and hear from industry leaders on new trends and best practices. Brian and Emma share what they learned, highlights from their favorite sessions, other takeaways from their experience, and more. This is a great episode to learn more about this unique conference.

Thanks for listening!

Learn more about our new hires here: https://emi-rs.com/2022/10/07/industry-leading-online-sample-consultancy-expands-team/

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The interview kicks off with Brooke’s background in market research starting as an intern, traveling the world, and eventually getting her Ph.D. (which she describes as market research on super-steroids.)

Brooke then talks to us about her recent presentation at the Insights Association. She discusses the history of marketing—and this is not your average history lesson. Anyone in marketing or market research will be fascinated by the background of our industry and what it might tell us about our future.

She then gets into the potential issues in market research, particularly with the democratization of data and the use of DIY tools specifically. After the recent news of the supreme court taking on a case involving Section 230 of the Communication Act, Brooke discusses how the market research industry could be headed toward a reckoning of how we do business going forward, including what’s being taught at the university level.

Brian Lamar, Producer Brian, and Beth use the final portion of the episode to chat about the direction the industry is taking. This interview is a great one that has us deep in thought, so this debrief is much needed.

You can connect with Brooke on LinkedIn here: https://www.linkedin.com/in/brooke-reavey/

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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Sequoyah Glenn [5:05-25:50]

Sequoyah’s interview kicks off with a dive into her background. She always knew she wanted to do something with math in marketing, but her career led her to work for a newspaper where she connected audiences with brands, which eventually brought her to the research and advertising world! She also talks about her experience with founding the Black Marketers Coalition. 

Sequoyah also gives us a preview of her session, Let’s Put the Marketing Back in Market Research, which she will present at IMD. She’ll discuss ways to conduct better research and terms and behaviors in the marketing world that you need to know.

Toward the end of the interview, Sequoyah shares the story behind her love for graphic t-shirts. She also has her own round of the 4Ps! We’re so excited for Sequoyah’s session at IMD. There’s sure to be some awesome takeaways!

Miles Rote [25:52-51:04]

Miles’s interview wastes no time, jumping right into his background and previous careers as a private investigator and yoga teacher! He shares his inspiring journey of literally rewriting his life and career path and the benefits it can have.

Miles’s session at IMD, Write Your Book à Build Your Brand, will talk about how instead of growing an audience to launch a book, you can actually launch a book to grow an audience. He will explain the new way of publishing and how you can use your book as a marketing tool. Miles also gives tips for how anyone wanting to write a book but asking themselves, “how would I even start?”  

We wrap up his interview with a round of the 4Ps where we learn about Miles’s hidden talent, his love for gin rummy, and more! Miles’s session at IMD is sure to be a good one. This interview has us counting down the days to October 6th!

You can access Scribe Book School here.

Thanks for listening!

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

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David Paull [4:00 – 29:05]

David’s interview kicks off with an overview of his background in market research. He started his career in technology, marketing, and sales but eventually fell into marketing research which led him to found Dialsmith and Lillian Labs. In his interview, we learn how these companies work together for stronger storytelling and messaging.

David’s session at IMD, Stupendous Storytelling for Marvelous Messaging, will share a real-life example of a B2B company struggling to differentiate itself from its competitors. He’ll share how they developed new messaging from their research, tested, and finalized it. It will cover everything from getting to know your audience to creating testable, story-based messaging.

Toward the end of his interview, David shares some quick tips for improving your storytelling and messaging and has his own segment of the 4Ps. This is a jam-packed interview that has us hyped up for his presentation at Insights Marketing Day!

Susan Griffin [29:06 – 1:10:52]

We start Susan’s interview by asking about her career and background. Susan actually got her start in sample! She’s held various roles including East Coast US Representative for ESOMAR and being on the Insights Council for the American Marketing Association. Susan shares how her involvement in these organizations led to her career in market research.

Susan’s session at IMD is titled, When Building Your Brand, Think Like a Builder! Her presentation will help market researchers differentiate the work they do from others in the industry, and understand how, as builders, we can describe our end product rather than simply sharing our tools. (An awesome metaphor if we do say so ourselves.) You’ll walk away from her session knowing how to make your brand accessible, memorable, and referrable.

Susan shares her advice for market researchers if competitors start to adopt your differentiating messaging and has her own take on the 4Ps! You don’t want to miss Susan’s session at Insights Marketing Day!

You can listen to Susan’s podcast, Story Conversations, here. Dinner in America, the movie featuring Susan’s daughter, Emily, comes to Hulu later this month! You can watch the trailer here.

You can also learn more about Griffin + Skeggs Collaborative here: https://www.griffinandskeggs.com/

Thanks for listening!

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Kicking off the interview, we talk to Craig about his background and what led him to market research. He, like many we have talked to, kind of fell into market research after many years in finance and marketing. 

We then talk to Craig about some of the challenges he faces as a client-side market researcher, everything from being in small departments (like a department of 1), having to be the expert in everything research for his organization, to talking about where he goes to learn and grow as a researcher. He discusses how he needs to sell the benefits of market research to the leaders in his organization.

Craig then gets into some specific challenges being a client-side researcher in healthcare. He talks about how HIPPA compliance can often make research more difficult. He also touches on the need for storytelling, and how crafting an insightful, engaging, but concise, story is super beneficial when providing insights, and the “so what?” to his organization.

In the last part of the interview, we bring back an old favorite and do a new round of the 4 P’s. We find out that Craig plays pop songs on the piano. We also learn that he loves to travel and that he got back into working out because of the pandemic.

This is a great episode for anyone who wants to better understand client-side research and their challenges.

You can connect with Craig on LinkedIn here: https://www.linkedin.com/in/craig-alter/

Thanks for listening!

You can register for our upcoming webinar, Dispelling the Myth: All Panel are the Same, on Wednesday, September 14, 2022, at 2:00 PM EDT, where we bust the myth that sample is a commodity. Register here: https://us02web.zoom.us/webinar/register/WN_ysZOaYSeRoyA73QRJTubyA

MI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Kicking off the episode, Brian Lamar and Producer Brian spend some time talking about the packed conference schedule coming up in the fall. They also notice how often they’ll be in Chicago over the next month.

Next, the guys talk about the recently released Insights Association Top 50 Market Research report. They discuss the key findings of the report, including that the insights and analytics industry grew by nearly 17% year-over-year. They also mention that EMI made the list of the Top 30 Market Research Agencies as well!

You can get your copy of the report here.

[21:29] In the second half of the episode, we are joined by Erin Sowell, Founder of Thoughtful Research, to discuss how she is connecting ecology and market research together in a unique way. Erin was one of the presenters at the Future of Insights Summit at UGA a couple of weeks ago with Brian Lamar, so they touch on the impressions of the conference. 

We start off the interview with Erin giving us some of her background and what led her to market research, starting with going to college to be an astronaut (no joke!). She then talks about how after she got her degree in ecology, she kind of fell into market research. 

We then talk about her idea for Thoughtful Research, and how it is positioned to connect ecology to research. She gives us some insights on how she was starting to connect the dots a few years back, and that laid the groundwork for her work today.

Erin then gives us some additional details about the presentation she gave at UGA and some of the feedback she has received.

In the last part of the interview, we learn about one of Erin’s passions, skateboarding. She talks about how she teaches skateboarding now, and how it is analogous to starting a business.

This was a great interview!

If you want to learn more about Thoughtful Research, visit their website: https://www.thoughtfulresearch.com/

You can connect with Erin on LinkedIn here: https://www.linkedin.com/in/erinsowell/

Thanks for listening!

Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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They discuss some of the aspects of this program and conference that make them so special including the strong network of alumni and the ability to watch graduates as they progress in their market research careers.

Brian and Beth give an overview of some of the presentations at the conference and the unique topics that speakers touched on as well as a panel discussion from leaders in the industry including Mary Drumond, Melanie Courtright, Dan Foreman, and Gregg Archibald.

After that, Brian discusses his presentation on the commoditization of sample. Brian Lamar is an MMR graduate and was able to speak at his alma mater along with several of his former classmates. His presentation walks through the history of sample and the differences between panels with examples from our research-on-research. He also shares his experience of bringing his dog, Bonnie the Bulldog, to the conference. Fun fact: UGA’s mascot is a bulldog!

Anyone in market research should attend this conference. It’s a unique conference in the industry and has a real “kumbaya” feel to it, as Beth would say.

Thanks for listening!

Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The guys take the first segment to fill listeners in on some current events including recent and future travels.

Kicking off the rest of the episode, the guys give a preview of the Future of Insights Summit later this week. Brian Lamar will be speaking on the commoditization of sample.

After that, Brian and Brian dive into some market research news starting with Dynata’s expansion of their partnership with Google. They are now approved to measure YouTube lift as part of their digital ad campaigns.

In the second and thirds news stories, they discuss DISQO’s debut of a new product called “Outcome Lift” and IRI and NPD’s complete merger.

In their final and possibly most interesting industry update, the guys take a closer look at concerns raised by the Senate Appropriations Committee regarding the US Census’ plan to create a probability-based panel for tracking public opinion, claiming it lacks transparency. Brian and Brian give a shoutout to Howard Feinberg, the market research industry’s lobbyist advocating against this. You can learn more about the proposed Ask US Panel Project here.

Beyond market research news, this episode includes Harry Potter-esque basketball courts, conferences as vacation destinations, and how fate can ruin an anniversary trip.

Thanks for listening!

Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The first EMI update is the launch of our Sample Quality Optimization Rating. We held our webinar last week—if you’re having FOMO from missing it, don’t stress. You can watch it on-demand anytime.

We’re also excited to announce we’ve been named a Top 25 Insights Association Market Research Firm! The guys share what it means to be in the Top 25 and how we made the cut.

After that, Brian and Brian jump into the latest market research news starting with the ESOMAR Top 50 report. They take a deep dive into the report and discuss some of the companies that made the list.

In the second story, they chat about Qurious Insight, a new data firm launched by Andrew Mofatt, Mark Slobe, and several other former Dynata, Nielsen, and Kantar employees. Schlesinger and Maru have also partnered for a new venture called “Quantitative Insights Communities” giving their clients access to qualitative, quantitative, and advanced research methodologies in one platform.

The guys wrap up with the announcement that Ironwood Insights has expanded their phone surveying capabilities with three new hires and the opening of a new call center in Idaho.

Thanks for listening!

Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Kicking off the episode, to guys discuss what they go up to during the Fourth of July holiday, which leads down a bit of a rabbit hole around fireworks and what is the appropriate amount of time around the holiday people should be setting them off.

Then the guys jump into a couple of big market research news stories.

First up, the guys discuss the news of Engine’s rebrand to Big Village. They talk about what the vision of the rebrand might be and how it will apply to their overall offerings and position in the marketplace.

In the second big story, Brian and Producer Brian talk about the announced merger between GfK and NielsenIQ that was announced on Friday, July 1. They talk about how it seemed like the two companies were trying to sneak this news in at the start of a holiday weekend. They also discuss how the merger seems like a good fit for both companies. Finally, they ponder what the combined company may look like in the future. 

Thanks for listening!

Miss our webinar, Diversity in Sample? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/8716552335532/WN_7cKRBs6UR3KEzlx_ZSIZLQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The start of the episode is a bit more personal than normal as Producer Brian talks about how his son (Blake) broke his wrist over the weekend by falling off the monkey bars. He tells how Monday was a bit of a whirlwind finding out that his wrist was broken and getting it casted, leading to some serious storms that hit the Cincinnati area that evening.

Brian Lamar then gives a full recap of the Scurry that he, Producer Brian and 2 others from EMI participated in a couple of weeks back. They reflect on the types of activities they had to do, their competitive spirit for it, the results, and the team building that took place.

The guys then turn to some market research news.

First, the guys discuss the news that Dynata is acquiring Branded Research. Brian gives his thoughts on the acquisition and how he sees it fitting into the overall Dynata ecosystem.

Next, the guys talk about the new funding GroupSolver got to expand its platform and go-to-market strategy. They also talk about the new Human Experience Partner Program launched by Forsta.

Then, they talk about the news from Ipsos about their 4-year growth plan. They talk about how the plan tied back to the conversation they had with Steve Schlesinger a couple of weeks ago around their acquisition strategy. 

In the final story, the guys discuss the news that a long-awaited (and much hoped for) national data privacy bill appears to be on the fast track. They talk about what it can entail, and what it can mean for the market research industry. Also, during this discussion, Producer Brian’s son makes an appearance on the video stream. 

Thanks for listening!

Register for our upcoming webinar, Diversity in Sample, coming up on June 29, 2022, at 2:00 PM EDT. Sign up here: https://us02web.zoom.us/webinar/register/8716552335532/WN_7cKRBs6UR3KEzlx_ZSIZLQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The interview kicks off with Ted giving a bit of detail on how life has changed since he was last on, specifically around joining the Schlesinger Group family and what it has meant to him and the former MarketCube business. Ted talks about how one of the benefits is how he can really drill in on specific items rather than having to wear multiple hats.

We then turn it to Steve. Before we jump into the talk of acquisition strategy, Brian and Steve talk about Steve’s recent experience at SampleCon in Los Angeles. Steve gives us his opinion as a first-time attendee, and as someone who has traditionally spent most of his career in qualitative research.

Next, Steve gives some perspective on the strategy he uses when looking for and acquiring companies to add to the Schlesinger family. And family is the term Steve uses, which Brian Lamar and Producer Brian found super interesting. Steve details what he looks for in a company, some of the inner workings of how a deal may come together, and also how they manage company culture integration. 

This leads to the guys discussing what kind of opportunities Steve looks for in companies that may be of interest to him, and who does the first contact of sort to start a deal path underway. It is really interesting to hear how this gets started. 

In the last part of the interview, we change gears and get serious on a topic that is of interest to everyone: cereal. Steve, Ted, Brian Lamar, and Producer Brian talk about their favorite cereals. Steve gets into some deep details about how he mixes cereals and the kinds of cereal you can find in his kitchen. 

This is a great episode with 2 awesome guests!

If you want to learn more about Schlesinger Group, visit their website at https://www.schlesingergroup.com

You can connect with Steve Schlesinger on LinkedIn here: https://www.linkedin.com/in/steve-schlesinger-0360171/

You can connect with Ted Pulsifer on LinkedIn here: https://www.linkedin.com/in/tedpulsifer/

 Thanks for listening!

Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Tim joins us today to discuss inclusivity and accessibility of market research, particularly for people with disabilities. (If you attended IIeX this year, this should sound familiar, Tim presented on this topic there.)

The episode kicks off with Tim discussing his background in market research, which naturally leads to how he became so passionate about making research more inclusive for people with disabilities, and how it led him to found P3 Technology. Tim and Brian get into a bit more detail about P3 and what they bring not only to market research but to the business world at large.

When Tim talks about how he became passionate about this topic, he tells us a great story about when he has his “Ah-Ha” moment that probably every researcher can relate to. He talks about finding the perfect respondent based on criteria, but she was disqualified. Tim came to find out that she was deaf and was getting disqualified because she was failing a quality check question based on a video that had no closed captioning by default and no way for her to skip or go back in the survey.

Tim then gets into why it is important for businesses and researchers to make their studies inclusive and accessible to everyone. Knowing that some of the most important decisions a business makes are based financially, he talks about the buying power people with disabilities represent, and the number of people in the US that may have a disability, whether they are ones you can see or not.

The episode then takes a bit of a personal turn as Tim discusses his own experiences and how it ties back to his passion around accessibility. Producer Brian then talks about his color blindness (that’s right the marketing guy is color blind). 

In that last portion of the podcast, Tim, Angelica, and the guys discuss what researchers can start doing to make their surveys more inclusive, as well as some best practices for not only surveys but for their business in general. 

This is an eye-opening episode you don’t want to miss!

Thanks for listening.

You can connect with Tim on LinkedIn or by calling him directly at 504-812-2277

You can also learn more about P3 Technology by visiting their website: https://www.p3technology.io/

You can learn more about QuestionPro by visiting their website: https://www.questionpro.com/

Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Kicking off the episode, Brian Lamar and Producer Brian talk about a couple of upcoming events that will be happening over the summer in the market research world.

They then jump into the market research news. The first few happen to be sample industry-related.

They start off by discussing the new partnership between InnovateMR and CloudResearch to address data quality. Next, they talk about the latest acquisition by Schlesinger Group, this time Opinion Capital, a Canadian-based programmatic sample provider.

They keep the sample industry news rolling by touching on the news that PureSpectrum acquired Dalia’s sampling technology.

Next, they discuss DISQO acquiring Feedback Loop. This leads to a broader discussion of where DISQO is going, and how they added another popular MRX personality to their group with Roddy Knowles. 

In the last few stories, the guys talk about MarketVision’s new role around Compliance and Privacy, Fuel Cycle launching a new Brand Health product, S4 Capital merging with TheoremOne, and Kristen Luck joining InnovateMR’s Board of Directors. 

This was a jammed-packed episode!

Thanks for listening.

EMI is participating in this year’s Cincinnati Scurry, a fundraiser to increase awareness of mental health. This year’s race benefits The Linder Center of Hope, Cincinnati Children’s Adopt For Life), and the Children’s Home of Northern Kentucky. You can help support our team here: https://lindnercenter.ejoinme.org/MyEvents/Scurry2022/MakeaDonation/tabid/1278469/Default.aspx

Be sure to use our team’s name “Best Efforts”!

Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Kicking off the episode, Brian and Producer Brian talk about some upcoming events in the market research community, including SampleCon, the UGA MMR conference, as well as the upcoming Cincinnati Scurry they are both participating in to benefit mental health.

Then we jump right into the interview with Jill.

It started off with Jill discussing her background as a linguistic anthropologist, and how she ended up in market research instead of being a high school Spanish teacher. Jill then gets into how she started Multilingual Connections, and how being a language consultant for Chipotle after 9/11 led her to start her own company. Jill also talks about the path and the evolution the company has taken over the years. 

Next, Brian and Jill discuss how language plays into market research, starting from a US perspective, then to a global perspective. The discussion also hits on why native language is so important in research.

After that, Jill talks about some of the trends she is seeing within market research and language.

In the second part of our interview, we have Jill answer the four P’s. Jill turns one P around on us and lets us know that instead of a hidden talent in the kitchen, she admits she is not a good cook. She also lets us know that she started fostering puppies during the pandemic, her favorite indulgence, as well as what she likes to do in her downtime.

This is a super interesting interview that you don’t want to miss!

You can learn more about Multilingual Connections by visiting their website: https://multilingualconnections.com/

You can connect with Jill on LinkedIn here: https://www.linkedin.com/in/jillkbishop/

EMI is participating in this year’s Cincinnati Scurry, a fundraiser to increase awareness of mental health. This year’s race benefits The Linder Center of Hope, Cincinnati Children’s Adopt For Life), and the Children’s Home of Northern Kentucky. You can help support our team here: https://lindnercenter.ejoinme.org/MyEvents/Scurry2022/MakeaDonation/tabid/1278469/Default.aspx

Be sure to use our team’s name “Best Efforts”!

Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The episode kicks off with Tony and Andrew briefly talking about the recent reorganization of the sales team that happened. As part of this, they both shared their new sales team names.

Then Brian Lamar and the guys jump right into the conference recap. Brian kicks it off with a quick recap of the Insights Association Annual Conference that was in Philadelphia.

Andrew is next with a recap of the goings-on from Quirks Chicago. He talks about the energy that he felt, some of the items he noticed, the quality of the content, and the food.

Tony and Brian then tag team the recap for IIeX that was in Austin. They both comment on how they noticed people seemed excited to be there in person, as well as the diversity of the crowd. They both mentioned how the crowd seems to have changed over the last 5+ years and that they both liked it.

In the second half of the episode, the guys discuss some of the trends they noticed at individual conferences or ones that seemed to span across multiple. These included diversity, navigating COVID, growth of innovation and funding in our industry, data quality, and much more!

If you missed any of the conferences in April, you don’t want to miss this episode!

Thanks for listening!

Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Kicking it off, Producer Brian and Brian Lamar discuss a bit of personal news for Brian as he was promoted to Chief Insights Officer. Loyal listeners may know that he called himself that around April Fool’s, but now it is a reality!

Then the guys jump into some market research news.

First, they discuss the news about Meta (formerly Facebook) and an upcoming class-action lawsuit about how they inflated their audience measurements, as well as a lawsuit out of Illinois about how they are keeping photos of people who do not have Facebook profiles. The guys talk about the implications, both to market research and overall.

Next, Brian and Brian touch on the announced merger of NPD and IRI. They discuss whether a rebrand is coming, or if there is enough brand equity in one of the current names that they keep it. 

The next story leads to a broader discussion. It starts with the story about a new report from DISQO that found 38% of consumers incorrectly recall their digital shopping journey behavior. Brian Lamar had sent some notes from a presentation he attended at IIeX from Michael Lancor at P&G about their InTech sensor that measures what consumers do and they compare with what they say they do. Brian Lamar and Producer Brian talk about the impact this could have on the future of market research, as well as some of the potential causes or biases that are leading to this disconnect.

In the last few stories, the guys touch on the latest earnings report from Ipsos, Press Ganey completing their Forsta acquisition, Kristen Luck being added to Rival Technologies Board, and Geraldine Proust being named as ESOMAR’s new head of professional standard.

We know it has been a long layoff between episodes, hopefully, you enjoy this one!

Thanks for listening!

If you are interested in attending EMI’s upcoming webinar, The Sample Landscape 2022: The Trends Impacting Online Sample, click here to register: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The guys start off by discussing Nielsen’s rejection of a $15B unsolicited bid from a private equity consortium which leads to a quick chat about how far the market research industry has come in order to be turning down offers of that size. They also take a look at Escalent’s acquisition of Mercator Advisory Group and PureProfile’s integration of Sample Ninja’s panel management solution.

To wrap up the news segment, the guys take a deep dive into the Insights Association’s year-long internship, The IDEAtor Fellowship Program, which aims to encourage greater diversity in the industry much like the MAPP program that EMI is involved with here locally.

In the next segment, the guys launch into some conference previews. April is a busy month with the IA Annual Conference in Philadelphia on April 4-6th, Quirks Chicago on April 11-12th, and IIeX in Austin on April 19-20th. EMI will be present at all three of these conferences.

Jason and Brian Lamar share the sessions they are most excited about including speakers sharing insights on asking questions about race and ethnicity, B2B sample quality, online sample fraud, and more!

This is a jam-packed episode with all the latest MRX news, a craft-beer tangent, some hockey-talk, and of course, for anyone attending any of the upcoming conferences, this episode is a can’t miss. Tune in!

Thanks for listening!

Be sure to say hi to Brian and Jason at the upcoming conferences!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The episode kicks off with Vignesh giving an analogy of EPC to airlines selling the last remaining seat at $1.00. This analogy kicks off a great conversation of EPC and current pricing models, and other pricing models.

Vignesh then brings another great point into play talking about how Google and ad tech (where EPC is coming from) are a probabilistic world where everything will balance out due to sheer numbers and volume, where sample is a deterministic world. This thought leads to a conversation around the current pricing of sample, and if a new pricing model is needed to better bridge the EPC side with the client budgets.

We get pretty into the weeds on this one, but if you like the discussion from the past two episodes, you don’t want to miss this one!

Thanks for listening!

If you want to learn more about Research Defender, visit their website at: https://researchdefender.com/

If can connect with Vignesh on LinkedIn here: https://www.linkedin.com/in/vignesh-krishnan-08846aa/

Brian Lamar will be heading to Philadelphia for the Insights Association Annual Conference from April 4-6. Be sure to say hi!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Kicking off the episode, Chris tells us about his background and what led him to start Explorer Research with his other 2 business partners. He also gets into some details on Explorer Research itself, and the kinds of research they specialize in, including shopper labs, in-person observations/interviews, planogram optimizations, and much more!

Brian and Chris then get into how Chris and his team had to pivot when COVID hit, and the actions they have taken since then to get back up and running again. 

This topic leads to a discussion on consumer behavior, and the changes Chris and his team have observed over the last couple of years. Chris then tells us about several trends they have observed, including the increase in online shopping for day-to-day goods, shopping trips becoming shorter (and less browsing/impulse buying), more “Click-and-Collect” (or curbside pick-up), and the rise of new payment options. 

As Chris discusses some of the trends, it leads to a deep dive into how permanent these trends are, and if this is causing changes to what his clients are looking for when they are gathering insights. We also touch on environmental changes, and a couple of other topics as well.

In the last segment of our interview, we switch gears and get to know Chris a bit better with a new round of the 4 P’s. We learn Chris loves pickleball, exercise, and got a new puppy during the pandemic. 

If you want to learn more about Explorer Research, their solutions, and their shopper insights, visit their website: https://explorerresearch.com/

You can also connect with Chris on LinkedIn here: https://www.linkedin.com/in/chris-whitaker-1098a6a/

If you are heading to Austin for IIeX on April 19-20, be sure to check out the session “What Do Brands Really Want from Your Marketing?” where Anne Stephenson of Explorer Research will be speaking.

Thanks for tuning in!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The conversation picks back up pretty quickly from the last episode. Andrew and Brian give a brief recap of what was covered, and Katie talks about why she reached out to continue the discussion.

Katie has some unique insight into this area having worked for a panel, an exchange, an MR agency. and an end client throughout her career. She leans into that experience to give us the view of EPC from a panel management point of view rather than the sample purchaser view we had in the last episode. 

Katie discusses how in the past if you needed to “slam sample” you called up the panel and they pushed invites out to their panelist, even if it damaged the panel. This leads to a conversation on how EPC can help protect the asset of a panel (the respondents) and actually plays into the respondent experience and survey design.

We even get into how EPC doesn’t mean the end of low incidence studies, it can just mean that there is there may be a pricing change to how it is currently priced.

Finally, we discuss how to best bridge the gap between the current model and any future model that leverages EPC as its core metric.

This is a great episode on something that is a growing trend in the online sample world – you do not want to miss it!

Thanks for tuning in!

Be sure to catch part of our EPC discussion. Just search “EPC: The Good and the Bad” in your podcast player of choice.

If you want to learn more about Suzy and its capabilities, visit their website: https://suzy.com/

You can connect with Katie on LinkedIn: https://www.linkedin.com/in/katie-gross-6148643/

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast: https://info.littlebirdmarketing.com/mr-podcast-award

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

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They kick off the episode with a recent MRX news update: Zendesk has terminated their intent to acquire Survey Monkey for $4.1 million—the second time Zendesk has shut down an attempt to merge/acquire. In a serendipitous turn of events, Andrew joined us on the previous episode where we announced this acquisition!

The guys then jump into a discussion around EPC. For those listening who don’t have an in-depth understanding of EPC and what it means, don’t worry. We cover what EPC means, what it does, what it might mean for the industry, and more. Brian Lamar, Producer Brian, and Andrew each give their own opinions on EPC from several different standpoints. If you’ve ever had questions about EPC, this is a can’t miss episode!

This is a great discussion on a hot industry topic.

You can read Andrew’s recent blog on EPC here: https://emi-rs.com/2021/12/21/is-epc-good-or-bad/

Thanks for tuning in!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Lisa joins Brian Lamar and Producer Brian to talk about the recent venture capital funding InnovateMR received from CIVC Investments out of Chicago.

Before we dove into those details, we talked to Lisa about how she was settling in as CEO. Brian mistakenly thinks it was over a year ago, and it cause a good laugh when Lisa told him it has only officially been since September of 2021.

We then jump into a discussion around the new capital InnovateMR raised from CIVC Investments. Lisa talks about what the investment means to the organization. She then gets into the process behind getting the venture capital, which if you have not been through the process, is super interesting. We then get Lisa to talk about what some of the new money might be used for. She gives us a couple of hints like upgrading Pointclub.com and VisionSuite but keeps the rest of it close to the vest.

We then switch gears and talk about a new industry study InnovateMR has launched called The State of DIY Research. This is an interesting study because they are asking for insights from users of DIY tools. If you are interested in providing your feedback on this topic, you take the survey here: https://visionsurveys.innovatemr.com/survey/582/The-State-of-DIY

This was a great episode, and it was great to catch up with Lisa.

You can connect with Lisa on LinkedIn here:

You can also email her at Lisa@InnovateMR.com

Thanks for tuning in!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast: https://info.littlebirdmarketing.com/mr-podcast-award

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

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Brian Lamar and Producer Brian kick off the episode discussing the Super Bowl. They talk about the Bengals run to the big game, the loss, but also what it meant for the city. They also touch on some of their favorite ads from the game, as well as the half-time show.

Then the guys talk about the 2022 Beijing Olympics. Both guys (who are huge Olympics fans) discuss why they are not watching them this year, whether it is due to the host country, the impact COVID is having, to the myriad of scandals that are being announced on what seems like a daily basis.

After the long sports discussion, the guys dive into the upcoming conferences in April and May. In what seems like a jammed-packed calendar, Brian talks about how excited he is to be getting back out on the road.

In our last segment of the episode, the guys touch on a few recent market research news stories. First, they discuss the acquisition of Forsta by Press Ganey and what it could mean for legacy market research Forsta customers.

They then touch on the recent 2021 financials report from Zappi, who registered a 30% YOY growth.

In our final story, Brian Lamar discusses briefly Savanta purchasing Mindspark Research, and how this is part of the overall consolidation of the market research industry.

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click the link to vote for Intellicast: https://info.littlebirdmarketing.com/mr-podcast-award

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

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Brian Lamar and Producer Brian kick off the episode talking about some of the upcoming market research conferences, like the IA Annual Conference, Quirks Chicago, and IIeX, as well as how excited Brian is to get back to in-person conferences.

Brian then talks about the launch of the new Minority Access Partnership Program (MAPP) website (www.Mappinterships.com). He also gives a bit of background of the program and how both he and EMI got involved.

The guys then talk about a couple of bits of news coming out of EMI. The first is the announcement of the new partnership with Ag Access that makes EMI the exclusive reseller of their agricultural community. The second announcement is the news that was just released that EMI has partnered with Vancery to be the exclusive agent for their B2B community. This is huge news for us at EMI and we are excited to see how these partnerships help us better serve our clients. 

You can read the full Ag Access press release here: https://emi-rs.com/2022/02/01/emi-to-be-exclusive-agent-for-ag-access-community/

You can read the full Vancery press release here: https://emi-rs.com/2022/02/09/emi-to-be-exclusive-agent-for-vancerys-b2b-community/

The guys then switch gears and talk some latest market research news, starting with the news from InnovateMR that they received significant funding from private equity firm CIVC Partners. 

They then touch on the news that Prodege acquired Pollfish, as well as the new mobile game player insight tool from TapResearch.

Next, the guys have a lengthy discussion about the news of a proposed bill in Congress that would impose a ban on “surveillance advertising”. Producer Brian talks from a marketer’s perspective about what he would like to see and what he is not a fan of both in the proposed bill and in the current state of advertising.

Brian and Producer Brian then talk about Merkle’s announcement to combine Gyro and Merkle DWA into Merkle B2B, as well as Pureprofile’s decision to add CleanID to its platform to improve their data quality. They also discuss the news of System 1 being taken public, and how it was a bit of a surprise to both of them that they were.

In our last story of the day, the guys get into a lengthy discussion about the news that the Census Bureau has plans to create its own probability-based panel to conduct public opinion research from. This leads to a broader discussion on whether it is fair for the government to compete with the private sector, and if this is more of a warning shot to the industry to do better.

Thanks for listening!

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The episode kicks off with Cheskie giving us some insight into his background and how he got into market research. Like many who have answered this question, Cheskie didn’t have a direct route into the market research industry. Cheskie then gives us a bit of detail about how he ended up at CloudResearch, as well as what CloudResearch does. 

The conversation then turns to data quality. Cheskie talks about how and why he started to focus on data quality. He talks about how his curiosity after learning more about the panel industry and his background in psychology led him down the path to explore data quality.

Cheskie then talks about how he thinks about data quality, which leads to him talking about CloudResearch’s data quality tool, Sentry. He then gives Brian an overview of the Sentry tool, which is a pre-survey qualification/vetting tool that routes high-quality and low-quality respondents. As Cheskie explains, it integrates some “nifty” behavioral questions as part of the vetting process. Cheskie also talks about how they have incorporated semantic-network questions into Sentry as well.

In the last part of the interview, we switch gears and get to know Cheskie a bit better on a personal level with a new edition of the 4 P’s. We learn that Cheskie’s hidden talent is that he is a baker. What was probably the biggest surprise is that both he and Brian both watch marble racing.

This is a great chat about data quality that you don’t want to miss.

If you want to learn more about CloudResearch and Sentry, visit their website: www.cloudresearch.com

You can connect with Cheskie on LinkedIn here: https://www.linkedin.com/in/cheskie-rosenzweig-54a2a796/

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Kicking off the episode, the guys chat about the big win by the Bengals over the weekend, and what it means for the city of Cincinnati.

Then they turn their attention to the latest market research news. First off, they touch on the news about the new cookie-free voter profile solution from comScore and L2, and its potential this year as an election year.

Next, the guys talk about the acquisition of Gongos by Insites Consulting. Jason gives some unique perspectives about both of these companies, having worked with both of them in the past. He also talks about how complementary they are together.

The guys then talk about the new proposed law in Washington DC called Stop Discrimination by Algorithms Act. Jason and Brian talk about how this is a logical next step, but also how it might be opening Pandora’s Box. Producer Brian raised the question about how this kind of law might impact some of the growing technologies in market research like machine learning and AI, and what it could mean.

The guys then take on the rebrand of Prodege’s POD tool to Peeq.

In the last news story, the guys talk about the new leadership team that was announced by Cint that combines senior leaders from both Lucid and Cint. The guys talk about the surprise of how even the number of senior leaders from both organizations there was in the announcement.

In the second half of the episode, the guys talk about some 2022 predictions for the market research industry. They discuss the predictions that were talked about in a recent Greenbook blog series and give their own perspectives. 

You can read the series here: Part 1 / Part 2

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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The episode kicks off with Arundati giving the guys a recap and perspective around how successful 2021 was for CRIC, in terms of events and growth as an organization. This leads to a discussion about the level of speaker CRIC was able to get in 2021, and how it was an all-star crew.

Arundati then gives Brian and Producer Brian a preview of what is upcoming in 2022. The plans include hosting more events, but a bit more spaced out, as well as rolling out new items to help member growth for CRIC. Arundati also talks about a career fair that CRIC is putting on that is planned for Friday, January 28. You can get more details on the Virtual Co-Op and Career Fair here: https://www.canadianresearchinsightscouncil.ca/registration-industry-virtual-co-op-and-careers-fair/

The talk of the upcoming career fair leads to a quick discussion about the current job market in Canada, and specifically in the insight industry.

In the last part of the interview, Arundati talks about CAIP, the Certified Analytics and Insights Professionals of Canada, and highlights the eligibility of people to get CAIP certified.

Here are the two articles she talks about:

New Exam Achievers:

https://www.caip-paim.ca/2021/12/18/congratulations-to-three-new-caips-2021-marks-industry-milestone-for-six-successful-exam-takers-in-canada/

Experienced Practitioners – Designation recommended for anyone with 15+ years of experience in Industry:

https://www.caip-paim.ca/2021/09/15/with-over-15-years-in-industry-earn-your-caip-as-an-experienced-practitioner-by-december-2021/

If you want to learn more about CRIC, visit their website at www.canadianresearchinsightscouncil.ca.

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Kicking off the episode, Howard gives Brian Lamar and Producer Brian some insights into what a lobbyist actually does, and what his day specifically is like. 

They then get into a deep discussion around data privacy legislation, including CCPA, the upcoming CPRA, as well as other state-level data privacy laws that are being proposed or that are going into effect soon. As part of this discussion, Howard gives us the inside details on why a federal data privacy law is not likely to come any time soon. He also gives some advice to market research firms on what they should be doing to stay compliant with the various laws. (Keep in mind, Howard is not a lawyer and says so to kick off this interview)

In the last 10 minutes of the interview, we switch gears a bit and talk about a recent article Howard published about the use of non-competes in the market research industry, specifically non-compensated ones.

This was a great interview you do not want to miss!

You can connect with Howard on LinkedIn (https://www.linkedin.com/in/howardfienberg/).

You can read the article, Labor Market Competition and Non-Compete Agreements, Howard wrote by clicking here: http://marketingresearch.org/article/labor-market-competition-and-non-compete-agreements

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

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The guys kick off the episode talking about Ryan Smith’s recent purchase of the Major League Soccer Team in Salt Lake City, Real Salt Lake. Both guys discuss how it is a dream to be able to buy a sports team.

Next, the guys jump into recent market research news. In the first story, the guys talk about Nielsen’s new deduplicated ad measurement platform called Nielsen One Alpha. The guys discuss how they think this is the future of ad measurement since people are using different screens to consume content, or even using multiple screens at once.

Next, the guys discuss a new acquisition by Numerator. What was a pleasant surprise for the guys was that it was Numerator that made the acquisition, not Kantar.

Next, Brian and Brian touch on the Cint/Lucid acquisition being finalized. They both talk about how quickly it closed. This naturally leads to some speculation on what Patrick Comer might be up to next.

In the last news story of the day, the guys discuss the announcement from the US Census Bureau about its methodology to help reduce the impact of Covid-19 on the quality of its American Community Survey (ACS) five-year data, ahead of an expected March 2022 release date.

In the last segment of the episode, Brian and Brian discuss a recent article published by INC. called, 3 Ways Market Research Makes You Dumber and What to Do Instead. They dig into the article and give their opinions on what the author states in the article. They both agree the article is clickbait and more of a description of a dysfunctional organization than an indictment of market research firms. You can read it here (https://www.inc.com/geoffrey-james/3-ways-market-research-makes-you-dumber-what-to-do-instead.html)

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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[3:36-32:48] In Mike’s interview, he gives us some insight into his background and how he became a digital strategist at Merkle. He also shares some details on Merkle’s new cookie-less audience targeting tool and leads a discussion on the customer journey process as well as the role market research plays in that journey. Mike talks about the importance of both quantitative and qualitative research when it comes to a well-rounded customer journey and gives examples of what can happen when either component is missing.

[32:49-1:80:20] Alex and Lindsey kick off their interview with a discussion on the importance of having trust in brands which leads to a discussion of their unique methodology for researching trust in brands called Narrative Inquiry. Lindsey and Alex also chat about the impact of open-ended questions on quality and how to find respondents that are willing to go through methodologies like Narrative Inquiry.

If you’ve ever had questions about the relationships between customers, respondents, brands, and research, these interviews are for you. They also highlight two of the best rounds of the 4Ps we had in 2021!

Thanks for listening to Intellicast this year! This episode officially marks the end of Season 4! We’ll see you all in 2022!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

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[2:26-34:28] Judith’s interview starts with a discussion of her background in market research and what led her to her current role as Chair of the Professional Standards Committee for ESOMAR. Judith then takes a deep dive into the updated ESOMAR Questions for Users and Buyers of Online Samples, what the document is, and how it should be used by sample buyers.

[34:29-1:03:32] Our interview with Trifecta Research kicks off with Laura and Lynn giving some details about how they ended up at Trifecta and what their market research backgrounds have looked like. This tees up a great conversation on how the market research industry has changed throughout their careers. Lynn and Laura also chat about Omnibus research, how we’re seeing more requests for this type of research and best practices for this method.

Part 2 of the Best of Intellicast Season 4 series is full of great interviews on hot industry topics you won’t want to miss!

Thanks for listening and keep an eye out for Part 3 later this week!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Brian and Brian are taking some time off, but never fear! We’re back with another year of “Best of” episodes for you. You know the drill: in each episode, Brian and Brian will revisit some of our favorite interviews from the past year. So, let’s get started!

In Part 1 of our Best of Intellicast Season 4 episodes, we’ll be revisiting interviews with Colson Steber of Communications for Research and Ag Access, Dan Fletcher of Research Defender, and Chuck Miller of DM2.

[3:22-23:31] Colson’s interview kicks off with a trip down memory lane to the last time he was on the podcast in April of 2020, the height of the pandemic. This sets the tone for the rest of his interview where he discusses the hurdles he faced leading his company through COVID, the launch of Ag Access, completely moving their call center to remote work and turnover challenges that ultimately lead to the lowest turnover rate the organization has ever seen!

[23:32-55:00] In Dan and Chuck’s interview, they discuss data quality trends in the industry covering everything from supply shifts to fraudulent behavior. They also share their best practices for data quality in survey design, noteworthy types of fraud, the transition away from cookies and third-party data, an increase in industry collaboration against fraud, and more!

Thanks for listening to Part 1 of our Best of Season 4 series! Stay tuned for Part 2 next week!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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[1:15] The episode kicks off with the guys reminiscing a bit about the last 4 seasons as we are about to enter season 5. Everyone gives their best Intellicast memory, as well a few memories of episodes we’d like to forget!

[8:03] After a stroll down memory lane, the guys switch gears and take a bit of a different approach to the news than they normally do. They discuss the increase in mergers and acquisitions over the last couple of months and discuss the impact it has had not only recently, but also how this trend is likely to continue into 2022. It also leads us down a path of the funding behind companies and how it could lead to a battle behind the scenes of what is right for research versus what is right for the stakeholder. It is a super interesting conversation.

In the last segment of today’s episode, the guys each give updates on what they have planned for the holidays – everything from family time, activities to finishing up a quarantine (yes, listen to find out the details).

Thanks for listening! Be sure to tune in to our “Best of” episodes over the next couple of weeks!

See you in 2022.

If you want to join in the conversation or want to discuss your opinion on the news, shoot us an email at Intellicast@emi-rs.com.

We have been nominated for the Market Research Podcast of the Year. To vote for Intellicast, click here: https://info.littlebirdmarketing.com/mr-podcast-award

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Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

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The episode kicks of with Colin talking about his background and what led him to the market research industry. The conversation naturally turns to how Colin and Susie (the other co-founder) started Informed Decision Group. It is a really interesting story of how a side hustle turned into a full-time job. 

Next, Colin gives the guys a great overview of what Informed Decision Group does, including shopper insights, virtual aisles, eye tracking, among other things. Colin also mentions that they own the virtual aisle technology and white label it for other researchers. 

Colin then gives us some details about their new partnership with Schlesinger Group to bring their virtual aisle technology to more researchers through Schlesinger.

In the last part of the interview, we switch gears and get to know Colin a bit better with a new edition of the 4 P’s. We learn that Colin is a guitar player and has been since he was a kid. We also learn that playing guitar and jamming out is one of the ways he likes to spend his downtime. 

He even let’s slip that the other co-founder is a singer and sang with the jam band at Quirks New York just a few weeks back.

If shopper insights the study of the shopper experience is interesting to you – this is a can’t miss episode!

Thanks for listening!

You can learn more about Informed Decision Group by visiting their website here.

You can connect with Colin by email at cvaldiserri@idg-consulting.com, or on LinkedIn here.

You can also connect with Susie Johnston, the GM and SVP at Informed Decision Group on LinkedIn (Here), or by email at sjohnston@idg-consulting.com.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

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[4:05] The episode kicks off with the guys discussing a recently released research report from Adverity that found one-third of CMO’s lack trust in their marketing data. This led to a discussion about what could cause that, and why it might be happening. Producer Brian gives his perspective as the marketing guy on where he would fall if asked this. He talks about how he puts his trust in the source of the data, and its consistency in his measure of trust.

[10:23] The guys then move on and talk about Leger’s acquisition of the Vancouver-based full-service firm, Insights West. 

[11:39] In the next news story, Brian and Andrew discuss some more big news from the sample arena. This time the major investment Prodege received by Great Hill Partners. This actually leads to a broader debate about whether the data a panel provides changes when they receive significant money, either investment, acquisition, etc.

[17:25] In our last news story of the episode, the guys talk about Wise Works rebrand to Torfac. While Brian and Andrew don’t spend a lot of time on the actual story, it leads to an old-school rant by Brian about the recent rebrand trend and the names companies are rebranding to.

If you missed Brian’s rants from past seasons, this is the episode for you!

Thanks for listening and Happy Thanksgiving!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

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[2:03] Starting the episode off, Brian Lamar and Producer Brian touch a couple of breaking news items. First, they touch on Directions Research and their new acquisition of Aimpoint. They then touch on Schlesinger’s latest acquisition of Methodify and Ask Canadians from Delvinia.

[4:25] We switch gears and talk about the Quirks New York Conference with Tony and Gabby. Tony kicks it off by giving his high-level impressions of the conference. He talks about how great it was to see people face-to-face again.

[5:46] Gabby then jumps in and gives us her perspective, both of the overall conference, her experience with it being her first large conference, and how it differed from the GLC local conference she attended earlier in the fall.

[8:23] Gabby and Tony then take turns talking about some of their favorite sessions and key takeaways they learned. These included:

·        Gen Z and how they are shaking up market research

·        Best practices for screener and survey design

·        Millennials and B2B research

·        COVID’s continued impact on research

·        ESOMAR results of insight buyers

·        Events around the conference

·        And much more

Thanks for tuning in!

Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The episode kicks off with Brian Lamar giving an update on his campaign to be re-elected as a township trustee. (Hint – He won.) He gives a little background on what life has been like for the past couple of weeks while he has been campaigning, as well as giving some inside knowledge he learned along the way.

[5:34] Next up, the guys move a what is probably the second biggest market research news story that has happened over the past week – Zendesk acquiring Momentive. Brian and Andrew breakdown the acquisition and what they hope to see come out of it, including possibly a new hybrid quant/qual tool based on the combined technology of SurveyMonkey and Zendesk.

[11:07] In the next story, we talk about the recent news by Suzy to hire 40 new positions for a newly established tech hub in Wilmington, North Carolina. Brian comments on how Suzy seems to be on a hiring frenzy over the past couple of years, while Producer Brian looks at how they are going to where the talent is when establishing this new tech hub.

[13:17] The guys then touch on the third-quarter earnings release from Ipsos, while really focusing on the fact that Ipsos is comparing not only to 2020 but to also 2019.

[15:10] The next couple of stories we touch on deal with leaders in the industry moving to new roles with new organizations. First, we talk about Tim Wragg being named Hall and Partners’ new CEO. In the second story, we talk about former Maru executive, Rob Berger, being named as the Executive Vice President, Global Quantitative Solutions at Schlesinger Group.

[18:20] In our last story, we talk about another acquisition, this time QuestionPro’s purchase of Bryght.AI. This leads to a quick discussion of structured versus unstructured data.

Thanks for listening!

Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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News dropped that Cint acquired Lucid for nearly a billion dollars in cash and stock. Andrew DeCilles and Mary Draper both join Brian Lamar and Producer Brian to break down this huge market research news story.

Andrew gives his perspective on the deal itself and how the two companies complement each other in terms of their approach and technology.

Mary jumps in about 14 minutes into the discussion to talk about the impact to the sample landscape and other panels. She also digs into how it can help address some of the current issues in the industry like high duplication, and limited sample supply.

Everyone then gives their thoughts about whether this brings the question of programmatic sample versus traditional sourced sample into a bigger focus, and whether we will see a market decision on what buyers actually want – lower cost, higher quality, better respondent experience, or some combination.

Thanks for listening!

If you want to join in the conversation or want to discuss your opinion on the news, shoot us an email at Intellicast@emi-rs.com.

Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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[2:56] Kicking off the episode, the guys touch on the news of Nielsen combining their streaming measurement solutions into a single measurement suite. They talk about how this streamlines things for Nielsen, but also how it seemed kind of late.

[5:18] Next, Brian and Producer Brian talk about 2 recent Momentive stories, the first on the potential “boardroom battle” with investor Legion Partner Asset Management. They guys postulate why Legion could be pushing for Momentive to sell itself, and the impact it could have.

The second Momentive story they touch is in the news of the new integrations Momentive has for its GetFeedback platform.

[10:08] The next story they guys cover is Alida’s new Series D funding. They talk about the investment, and how it is following the trend of more money coming into the industry.

[11:00] In the next story, Brian and Producer Brian talk about YouGov’s acquisition of Rezonence. They discuss what it could potentially mean for their panel, and Producer Brian gives his thoughts on it from an angle Brian Lamar didn’t consider.

[13:19] In our second last story of the episode, Brian Lamar talks about the recent acquisition of NPD Group by a private equity firm. He talks about what he hopes happens with the acquisition, and to the NPD brand.

[14:29] Finally, in the last story of the episode, the guys discuss the news that came out about Facebook potentially rebranding and refocusing as a metaverse company. Neither of the guys knows exactly what that means, even after looking it up. Based on the definitions they found, they talk about what it could mean, and if they are just getting too old and out of touch for this type of technology.

Thanks for listening!

If you want to sign up for BrandTrust’s upcoming webinar, The Truth About Trust: Exploring What Trust Means to Brands, on Thursday, November 4, 2021, at 12:00 Pm EDT, click here.

Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Now is when many brands are looking to renew their annual trackers. Be sure you are using the latest sampling best practice for tracking studies – download our free whitepaper Strategic Sample Blending: The New Best Practice for Tracking Studies here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Joining Brian Lamar and Producer Brian is EMI’s Andrew DeCilles, as well as Alex Millet (Managing Director) and Lindsey Bartel (Senior Analyst) both of BrandTrust to discuss trust in brands.

[1:37] The discussion kicks off with some recent news around what is going on with Southwest and the canceled flights, and how they seemed to be endangering their consumer trust. This leads directly into why brands should be measuring trust as part of their research mix. The group also touches on the impact COVID has had on trust in brands.

[5:49] Next, Alex and Brian talk about why it is important to understand trust as a brand. Alex talks about the 3 components of trust the BrandTrust looks at: Capabilities, Intent, and Vulnerability/Reciprocity. The last one is really around the emotional connection consumers have with brands and is a big component of the research into trust.

[11:22] This leads naturally to Alex and Lindsey discussing BrandTrust’s unique methodology for research trust in brands called Narrative Inquiry. Lindsey gives some great background on the methodology and what all goes into it that makes it unique in the market research space.

[18:08] The conversation takes a bit of a turn as Andrew asks about the importance of the open-ends and their impact on the quality BrandTrust gets using Narrative Inquiry. Lindsey talks about how they maintain engagement with respondents. It really starts to blur the lines between qual and quant. It leads to Andrew discussing how he can find the respondents that are willing to go through this methodology.

[30:17] Alex and Lindsey then talk about a trust case study for a large membership organization that they did using Narrative Inquiry. Alex also talks about an upcoming webinar they are hosting on November 4, 2021, where they will be diving deeper into measure brand trust.

[32:51] We switch gears in the second half of the interview, and ask Lindsey and Alex a new round of the 4 P’s. We find out their hidden talents, what their indulgences are, and the quirky habit they started because of COVID.

This is a can’t miss episode.

If you want to sign up for BrandTrust’s upcoming webinar, The Truth About Trust: Exploring What Trust Means to Brands, on Thursday, November 4, 2021, at 12:00 Pm EDT, click here.

You can learn more about BrandTrust and Narrative Inquiry by visiting their website at www.brandtrust.com.

You can with Alex and Lindsey on LinkedIn:

• Alex
• Lindsey

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Kicking off the episode, the guys discuss a couple of acquisitions in the industry, Ipsos buying InfoTool and Zappi purchasing Data Quorum.

Next, Brian and Jason break down the new Virtual Aisle solution from Schlesinger Group. Producer Brian throws out what could be a million-dollar idea tied to the solution.

The guys then touch on David Karp joining DISQO, and what it could possibly mean for their growth initiatives in the coming years.

Next, Brian, Jason, and Producer Brian discuss the news that Nielsen lost their TV measurement accreditation from the Media Ratings Council. They touch on the history of Nielsen’s TV measurement, and what it could mean for the industry and the TV measurement marketplace. They also touch on the statement that Nielsen’s CEO put out in response to losing their accreditation as well as other recent criticisms the company has faced.

The guys then tackle another big industry story. They talk about the launch of the new global guidance for data usage from ESOMAR and GRBN. Brian and Jason agree about the leadership both organizations put forward with the rise in data privacy legislation occurs all over the world. Producer Brian posits that the new guidelines could be a tool that the industry can use in its lobbying against the more restrictive proposed legislation.

The guys switch gears next and talk about a new report from the Insights Association and Opinium on the rate of poor mental health among market researchers. This leads to Brian Lamar getting a bit personal about his own struggles.

In our last segment of the show, Jason and Brian touch on some of the key highlights from the 2021 Insights & Analytics Market & Top 50 report.

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Now is when many brands are looking to renew their annual trackers. Be sure you are using the latest sampling best practice for tracking studies – download our free whitepaper Strategic Sample Blending: The New Best Practice for Tracking Studies here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Kicking off the episode, Beth Teehan and Gabby Blados of EMI join Brian Lamar and Producer Brian to give their perspectives of the conference, from both a presenter (Beth) and a first-time conference attendee (Gabby).

They discuss what it was like to be at an in-person conference for the first time in nearly 2 years. Beth then discussed the panel she was on that focused on strategies for going back to the office. She was surprised to find that Emi was farther ahead than many other firms.

In our next interview, we are joined by Lindsay Bach-Moore, the Director of Research & Insights at Moore Research and the President-Elect of the Great Lakes Chapter of the Insights Association. Lindsay chats with Brian Lamar about her involvement with the GLC and being at the conference in person. They also briefly touch on the lineup of speakers at the conference.

Next, we a joined by Deb Arnold of The Catalyx. We were able to get Deb to join us right after her presentation at the conference. Deb gives a quick recap of her presentation, and Brian gives some insights on how he felt it went.

In our last interview, Vignesh Krishan of Research Defender joins Brian. They joke about how hard it was to be at an in-person conference, like forgetting business cards.

Vignesh then gives us a quick recap of his history in market research, and what led him to found Research Defender. Brian also jokes with Vignesh about how much influence Intellicast had when he rebranded to Research Defender from SampleChain.

You can connect with all our guests on LinkedIn:

·       Beth Teehan

·       Gabby Blados

·       Lindsay Bach-Moore

·       Deb Arnold

·       Vignesh Krishan

Thanks for listening!

We hope to see you at Insights Marketing Day! There is still time to register - click here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Lisa joins us for the second time this year to discuss her promotion to CEO. We start by talking about the process of putting her hat in the ring for the role, and the process she went through to be named. This includes some discussion around how normally when a company founder steps back, they usually bring in an outsider to lead the company, but how this was not the case here.

Then we talk to Lisa about what some of her personal and professional goals are in her role as CEO. 

In the second half of our interview, we discuss diversity and inclusion in the market research industry (one of Lisa’s passions) and how Lisa being named CEO will help further this initiative. We also touch on the broader impact it will have on the market research industry.

This is a great interview with a leader in the market research industry!

You can connect with Lisa on LinkedIn.

If you haven’t already, give her blog about being named CEO a read here.

If you want to learn more about InnovateMR and Vision Suite, visit their website at https://www.innovatemr.com/.

Thanks for listening!

We hope to see you at Insights Marketing Day! Click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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In our first interview, we are joined by Michelle Gansle, the Vice President of Global Strategic Insights at McDonald’s. We talk with her about her background and how it led her to her current role at McDonald’s. We then discuss her participation on the panel “Everything You Wanted to Know From a Corporate Researcher, But Were Afraid to Ask” at Insights Marketing Day. 

Michelle gives us a few tips for working with corporate researchers, as well as some advice to people who are trying to sell to her and other corporate researchers. She also talks about how they determine their research goals and priorities, and what they look for in a partner to help execute.

We then bring back the 4 P’s to learn a bit more about Michelle, including her proficiency in languages, her love of travel, as well as some of the board games she has gotten into since the pandemic started.

You can connect with Michelle on LinkedIn here.

In our second interview, we are joined by Sebastian Schuliaquer, the Global Brand Insights Director at Kellogg’s. Sebastian gives us his background, and how it has led him to his current role with Kellogg’s. He then discusses some of the questions he thinks he will get on the panel at “Everything You Wanted to Know From a Corporate Researcher But Were Afraid to Ask” at Insights Marketing Day. 

Sebastian also talks about some of the vendor pitches he has had given to him, and he gives some advice to others on what they should do (like learn about the client challenges) and shouldn’t do (like ask budget upfront). 

We then discuss the approach that Kellogg’s takes with their research, and how they help supply each market with insights to help them make decisions.

We switch gears and get to learn Sebastian a bit better. We learned that Sebastian knows how to surf, loves to cook, and he gives us a great hack involving Frosted Flakes, chocolate chips, and cold milk. (We have since tried it at the office and it has our stamp of approval!)

You can connect with Sebastian on LinkedIn here.

We hope to see you at Insights Marketing Day! Click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The episode kicks off with the guys discussing the news that friend of the podcast, Lisa Wilding-Brown, being named the new CEO of InnovateMR. 

Next, the guys discuss DISQO’s new $85M capital increase through Series B funding. Brian Lamar talks about how the amount of money can help really accelerate DISQO’s plans.

Brian and Producer Brian then discuss the news that the UK plans to reform GDPR data rules post-Brexit. They talk about how this will probably further complicate the already complicated world of data privacy. They also both opine that they wished that the UK would just stick with GDPR.

In the last news story, the guys talk about Qualtric’s new Brand Impact Simulator.

In the second half of the podcast, Brian Lamar gives a preview of the upcoming GLC Fall Conference. He talks about the speakers and sessions, as well as the fact it is the last GLC conference.

There is still time to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to learn more.

Thanks for listening!

Want to come to see us at Insights Marketing Day, click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The episode kicks off with Brian Lamar, Mike, and Andrew talking about Mike’s background and how he ended up a Digital Strategist with Merkle. They also cover a bit about what a “Digital Strategist” does.

The guys then chat about Merkle’s cookie-less audience targeting tool, Merkury, and the news that it had been added to ActionIQ. Mike gives us some background on the tool, and it leads to a discussion about how the data it derives will be crucial in the near future.

This actually leads us into a discussion about the Customer Journey Process. Mike starts off by letting us know what actually the process is, what goes into developing one, and how organizations/clients use it. They then discuss the role research plays in developing the customer journey process, both qualitative and quantitative.

Mike talks about how both methods of research are needed to ensure that the journey is well-rounded and does not have any gaps. He gives a couple of examples of how missing one of the components leads to problems.

Next, Mike discusses the approach Merkle takes when crafting customer journey processes for its clients. 

The guys then switch gears and bring back the 4 P’s. We learn Mike is a self-taught Blues harmonica player, what his favorite podcasts are, as well as his best fishing story!

If you ever had questions about the customer journey process, this is the episode for you!

 If you want to learn more about Merkury, Merkle’s cookie-less audience targeting tool, visit the website here.

If you want to learn more about Merkle and how they can help you improve your customer journey process, click here to visit their website.

You can connect with Mike Adamson on LinkedIn here.

Thanks for listening!

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1.

Don’t forget to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register.

Want to come to see us at Insights Marketing Day, click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The episode kicks off with the guys catching up a bit on some current events, then they jump right into the latest market research news. 

First off, they discuss the latest Dynata acquisition, and what the addition of inBrain means for their platform.

Next, the guys talk about the new partnership between ScreenEngine and Dstillery for a new audience targeting solution.

They then dive into the news that Nielsen is providing wearable devices to panel members to help improve their panel experience. Brian and Jason speculate on what it could mean for future advancement of integrating data from wearables, and Producer Brian has a million-dollar idea.

They then touch on news from Communicus, Toluna, and Momentive.

In our last news story, the guys talk about the new cannabis panel comprised of weed enthusiasts and gatekeepers launched by QuestionPro.

The guys then switch gears and Jason gives a quick recap of the Evolution of B2B Sample webinar he was a part of a couple of weeks back. If you missed it, you can watch the on-demand version here.

Thanks for listening!

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1.

Don’t forget to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register.

Want to come to see us at Insights Marketing Day, click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The interview kicks off with Lynn and Laura giving Brian some details on their market research backgrounds. We learn that both are more market research generalists with experience in both qual and quant, similar to Brian.

Then Laura and Lynn talk with Brian about how they ended up at Trifecta Research, as well as some additional details about Trifecta. This includes the background on the name Trifecta, and how it ties into their approach to research.

We then switch gears and discuss with Lynn and Laura how the market research industry has evolved over their storied careers. This is a great discussion that gave Brian Lamar a new perspective.

We switch gears again and talk about Omnibus research. We start off by discussing how we are seeing more requests for this type of research, while Lynn and Laura counter with how efficient it has actually become rather and an increase. Laura gives a quick breakdown of what an omnibus is, which leads to some best practices organizations should be aware of if they are thinking of using the omnibus method for their research.

Finally, Lynn and Laura discuss Trifecta’s new B2B omnibus alternative solution. They give some details on how it works and how organizations can leverage it to gather awesome insights quickly.

You can learn more about Trifecta Research by visiting their website at https://trifectaresearch.com/.

You can connect with Laura on LinkedIn here, or by calling 877-521-7778.

You can connect with Lynn on LinkedIn here, or by calling 877.521.7778.

Thanks for listening!

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1.

Don’t forget to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register.

Want to come to see us at Insights Marketing Day, click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

The episode kicks off with Brian and Judith discussing Judith’s background in market research, and what led her to her current role with ESOMAR. They then turn their attention to the updated ESOMAR Questions for Users & Buyers of Online Samples (Formerly the ESOMAR 28, and now nicknamed the ESOMAR 37). They discuss the background on what the document is, and why it is used in market research.

They then discuss what led to the updates to the current document, and what some of the core changes are from the previous version. They also discuss how sample buyers should be using this document.

Finally, Judith and Brian highlight the Metrics section of the document, which is entirely new. They talk about what it explores, and how buyers should look at the metrics.

If you are a buyer of online sample, and ever had a question about the new ESOMAR guide, this is the episode you do not want to miss!

To download a copy of the ESOMAR Questions for Users & Buyers of Online Samples, click here.

Thanks for listening!

You can connect with Judith on LinkedIn here.

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1.

Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati.

Want to come to see us at Insights Marketing Day, click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Kicking off the episode, Brian Lamar and Producer Brian chat about the Olympics, the events they are most enjoying, and ones they don’t quite understand how they are sports. (We are looking at you Horse Dancing)

After offending equestrians everywhere, the guys jump into some market research news, starting with some funding news from Suzy. They touch on the first-half results from Ipsos, as well as the new cookie-less approach to ad tracking from Nielsen. Finally, the guys talk about the Insights Association’s IDEA Council, and the new inclusion toolkit they have released for market research firms.

In the second half of the interview, Mary Draper joins the guys to give us a recap of SampleCon 2021. Mary and Brian discuss the top 3 trends from the conference, as well as what Mary took away from it.

This is a great episode!

Thanks for listening!

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1.

Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here. If you can’t make the live version, don’t worry! Register and we’ll send you the recording.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Kicking off the episode, the guys talk about the upcoming (and last) Great Lakes Chapter of the Insights Association fall conference. Brian Lamar gives some high-level details on the changes that are being made to each chapter and why the Great Lakes Chapter is going away.

Next, the guys get into a lengthy discussion around a recent Politico article, and AAPOR report that it is based on, that talks that the experts don’t know why the 2020 polls were so off, especially at the state level. The guys discuss response bias, non-response bias, and some other items that they felt impacted the results. 

They then switch gears and dig into some of the recent market research news. First, they talk the news around some ownership changes, first at Cincinnati-based Garage Group, then at DJS Research in the UK.

They then touch on the news that Kantar completed its acquisition of Numerator. They give their thoughts on what they hope happens and comment on the speed at which the acquisition was completed.

Next, Brian and Brian talk about the latest news from PureSpectrum and a proposed data protection act.

The next story about a new panel focused on fast-moving consumer goods leads to a deep discussion about connected data, what researchers should have access to, and how people try to portray themselves versus their actual behavior.

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1.

Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati.

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The episode kicks off with Dan sharing a bit about his background, how he got into market research, and what let him to QuestionPro.

Brian Lamar and Dan then jump into the main topic of today’s podcast: Communities in market research. Dan discusses some of the challenges both the industry and clients are currently facing in the current environment. Dan also discusses some of the challenges providers are facing, and how to best educate clients to make sure they are getting the results they are looking for.

Brian and Dan also debate the pros and cons of branded versus unbranded communities, and when each is better for a client. They also touch on how the opinions on communities have shifted in the marketplace.

Dan also gives us some best practices for starting and running a community. It is great info for anyone looking to start one.

We switch gears for the second half of the interview and learn more about Dan with our latest round of the 4 P’s. We learn about Dan’s hidden talent, some of his favorite podcasts, and much more!

Thanks for listening!

If you want to learn more about QuestionPro, visit their website here.

You can connect with Dan on LinkedIn here.

You can also watch Live with Dan on LinkedIn here.

Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here.

If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The episode kicks off with the three speculating on what it will be like since this will be the first in-person market research conference since the pandemic started. 

Then Brian and Mary discuss the line-up of speakers and Mary discusses what sessions she is most looking forward to. 

Some sessions Mary is looking forward to include:

·       Talent & The Insights Industry - Led by Katie Gross | Suzy

·       Future Proofing the Industry | Sima Vasa (Paradigm Sample), Mario Carrasco (ThinkNow), Rebecca Brooks (Alter Agents), Patrick Comer (Lucid), Bob Fawson (Dynata)

·       The Supply & Demand Landscape | Sandy Casey (Innovate), Corey Julseth (JD Power), Bob Fawson (Dynata), Aaron Platshon (Tap Research), Matt Hynes (Cint)

If you are in the Los Angeles area (or not), there is still time to sign-up to attend SampleCon next week from July 12-14 in Pasadena. Click here to get the details.

Thanks for listening!

Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here.

If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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After some jokes about Brian getting visited by the FBI (if you are familiar with Cincinnati city politics, you understand), the guys jump into a boatload of market research news. 

The first few stories the guys discuss all deal with SurveyMonkey, including their new launch as Momentive, their new CFO, and their new AI-based audience targeting solution.

Next, the guys discuss the new unicorn valuation of Morning Consult, and what it means to the industry, Toluna’s launch of a new enterprise insights subscription, a new panel created by NORC and AARP, and a recent acquisition by Sermo.

The next story about a recent acquisition made by consumer insights platform, DISQO, leads to a lengthy discussion about the trend in market research in combining first-party and third-party data. Brian and Producer Brian discuss where the trend is going and how the other larger trend with the rise of data privacy and consumers wanting to control their data play with each other.

After the data discussion, the guys touch on Sprinklr’s IPO announcement, Research Defender adding another client integrating their data quality tools, and Alida’s new financing to fund their aggressive growth strategy.

In our final story, we wish friend of the podcast, Andrew McKinney, congratulations on his new role as the Director of Marketing and Strategic Accounts at the Insights Association.

Thanks for listening!

Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here.

If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Arundati joins the guys to give a preview of the upcoming CRIC webinar, The role of insights in knowledge management, data quality, and data diversity, coming up on June 30th at 12:00 PM EDT. 

Arundati gives the guys some background on why the CRIC decided to hold the webinar on this topic, as well as some of the influences for her, and some of the overarching industry questions she is hoping this webinar can answer. 

She and Brian then discuss the panel of presenters Arundati has lined up for the webinar (Or as she calls them the “A B C’s of data quality), including our own Brian Lamar! Joining Brian on the panel will be Andrew Granville, Chief Research Officer of Maru/Matchbox, and Crispin Beale, Senior Strategic Advisor for mTab.

Each presenter will tackle the topic from different angles, including:

·       How data diversity fuels the insights engine as data quality intersects with the quality of insights and their resulting actions to yield impact and change for organizations

·       A deep dive into the industry benchmarks for managing sample quality when using blended samples to maximize data quality

·       Tracing the origins and implications of intelligence capital for success post the pandemic

This is bound to be a very informative and interesting webinar!

You can register for free by visiting: https://www.canadianresearchinsightscouncil.ca/events/the-role-of-insights-in-knowledge-management-data-quality-and-data-diversity/

You can check out Crispin’s article, The Five Essential Keys to Raising Intelligence Capital, which was featured in the Foresight blog here.

If you want to check out past editions of the Foresight Blog, you can do so here.

Thanks for listening!

Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here.

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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The episode kicks off with the guys talking about the plague of Cicadas that are impacting Southwest Ohio right now, and the levels it is hitting each of the areas they live. 

Then the guys jump into a deep discussion on some of the data quality trends that are currently impacting the quantitative market research industry. They discuss how the surges and lulls in demand created issues for recruiting budgets, and how that has led to quality problems impacting nearly all panels right now. They also touch on feasibility issues impacting the industry and how changes in the market have led to projects that maybe a year ago were easy or had good feasibility are now becoming hard to complete and vendors are coming back with feasibility much lower than they estimated just 6 months ago.

In the second half of the episode, Brian, Andrew, and Producer Brian dig into the latest market research news. They start off by discussing the results of a new study by Havas that found more than 70% of consumers have little faith that brands will deliver on their promises. This leads to a lively discussion on what potential causes can be, and their potential impact on brands and others.

In the next few items, the guys talk about Sima Vasa joining the US Advisory Board of Australian market research technology platform Glow, to support its North American expansion plans, as Measure Protocol’s new StoreFront solution for consumer behavioral data.

Next, Andrew and the guys discuss Cint’s recent acquisition of GapFish, and they postulate what the reason may have been for the acquisition.

Finally, the guys discuss Escalent’s acquisition of Grail Insights, and what it means for them.

Thanks for listening!

If you want to register for the upcoming Insights Association townhall, Data Quality: Combatting New Threats, click here.

Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here.

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Producer Brian gives a bit of background on what C-Suite is and what is means for the podcast going forward.

The guys then jump into a discussion on returning to the office and being there on a regular basis starting in June. They discuss how it will be a bit of an adjustment since they both have been working from home since the start of the pandemic, but how the return is different and more flexible. 

Next, the guys talk about two different news items from SampleCon. First, that they will be holding SampleCon in-person July 12-14 in Pasadena, CA. Brian and Brian reminisce about when it was initially announced and how they both thought it was a big gamble given the state of affairs at that time. They are both glad they were wrong, and the gamble is going to pay off.

Next, Brian Lamar talks about the fundraising initiative SampleCon started called, The Heart of Insights: India Initiative, to help raise funds to purchase oxygen condensers for India to assist with the ongoing COVID crisis there. Brian gives some details on how the whole thing came together and the results so far.

The guys then switch gears and dive into some market research news, starting with the new partnership between HubUX and FastFocus.

The guys also touch on the new ESOMAR study around the buyers and users of insights, new analysis from Data For Progress that showed a polling bias due to an overrepresentation of liberal voters, and DISQO’s new ad effectiveness report.

Thanks for listening!

If you want to learn more about The Heart of Insights: India Initiative, click here.

Interested in attending SampleCon in-person? Click here to register.

Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here.

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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