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    <title>WSJ Media Mix</title>
    <language>en-us</language>
    <copyright>Copyright © Dow Jones &amp; Company, Inc. All rights reserved.</copyright>
    <description>With lively analysis, timely insights and in-depth interviews, WSJ editors and reporters cover the fast-changing media and marketing business.</description>
    <image>
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      <title>WSJ Media Mix</title>
    </image>
    <itunes:explicit>no</itunes:explicit>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle></itunes:subtitle>
    <itunes:author>The Wall Street Journal</itunes:author>
    <itunes:summary>With lively analysis, timely insights and in-depth interviews, WSJ editors and reporters cover the fast-changing media and marketing business.</itunes:summary>
    <content:encoded>
      <![CDATA[<p>With lively analysis, timely insights and in-depth interviews, WSJ editors and reporters cover the fast-changing media and marketing business.</p>]]>
    </content:encoded>
    <itunes:owner>
      <itunes:name></itunes:name>
      <itunes:email>podcasts@dowjones.com</itunes:email>
    </itunes:owner>
    <itunes:image href="https://megaphone.imgix.net/podcasts/c323357c-fb57-11e5-8b22-c3a730f31f95/image/media_mix-4_3000x3000.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
    <itunes:category text="Business">
    </itunes:category>
    <itunes:category text="Technology">
    </itunes:category>
    <item>
      <title>Fox's Joe Marchese on Reinventing TV Ads </title>
      <description>The Wall Street Journal's Amol Sharma and Suzanne Vranica talk with Fox's head of ad sales, Joe Marchese, about marketers' perception of TV ads versus digital ads and how he hopes to change the equation. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 16 May 2017 22:04:06 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>The Wall Street Journal's Amol Sharma and Suzanne Vranica talk with Fox's head of ad sales, Joe Marchese, about marketers' perception of TV ads versus digital ads and how he hopes to change the equation. </itunes:subtitle>
      <itunes:summary>The Wall Street Journal's Amol Sharma and Suzanne Vranica talk with Fox's head of ad sales, Joe Marchese, about marketers' perception of TV ads versus digital ads and how he hopes to change the equation. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The Wall Street Journal's Amol Sharma and Suzanne Vranica talk with Fox's head of ad sales, Joe Marchese, about marketers' perception of TV ads versus digital ads and how he hopes to change the equation. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1659</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170516/pod-mm20170516upfronts/pod-mm20170516upfronts.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ2450490511.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>AwesomenessTV President Talks NewFronts </title>
      <description>AwesomenessTV's Brett Bouttier joins the Wall Street Journal's Jack Marshall and Shalini Ramachandran to discuss digital content NewFronts, the evolution of online video networks and the future of TV.  
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 01 May 2017 16:11:30 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>AwesomenessTV's Brett Bouttier joins the Wall Street Journal's Jack Marshall and Shalini Ramachandran to discuss digital content NewFronts, the evolution of online video networks and the future of TV.  </itunes:subtitle>
      <itunes:summary>AwesomenessTV's Brett Bouttier joins the Wall Street Journal's Jack Marshall and Shalini Ramachandran to discuss digital content NewFronts, the evolution of online video networks and the future of TV.  
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>AwesomenessTV's Brett Bouttier joins the Wall Street Journal's Jack Marshall and Shalini Ramachandran to discuss digital content NewFronts, the evolution of online video networks and the future of TV.  </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1334</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170501/pod-mm20170501awesome1/pod-mm20170501awesome1.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ4219805384.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>O'Reilly's Exit and Google's Blocker</title>
      <description>Wall Street Journal media editor Amol Sharma chats with reporter Joe Flint about Bill O'Reilly's exit from Fox News, while Jack Marshall weighs in on Google's ad blocking plans. Deputy media editor Sarah Rabil joins the roundtable. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 20 Apr 2017 20:47:36 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Wall Street Journal media editor Amol Sharma chats with reporter Joe Flint about Bill O'Reilly's exit from Fox News, while Jack Marshall weighs in on Google's ad blocking plans. Deputy media editor Sarah Rabil joins the roundtable. </itunes:subtitle>
      <itunes:summary>Wall Street Journal media editor Amol Sharma chats with reporter Joe Flint about Bill O'Reilly's exit from Fox News, while Jack Marshall weighs in on Google's ad blocking plans. Deputy media editor Sarah Rabil joins the roundtable. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Wall Street Journal media editor Amol Sharma chats with reporter Joe Flint about Bill O'Reilly's exit from Fox News, while Jack Marshall weighs in on Google's ad blocking plans. Deputy media editor Sarah Rabil joins the roundtable. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1009</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170420/pod-mm20170420oreilly/pod-mm20170420oreilly.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ4561687899.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Pepsi's Ad Controversy</title>
      <description>The Wall Street Journal's Suzanne Vranica, Jennifer Maloney, Sarah Rabil and Jack Marshall discuss Pepsi's decision to pull a new commercial that united liberals and conservatives in a backlash that swept across social media. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 05 Apr 2017 19:46:15 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>The Wall Street Journal's Suzanne Vranica, Jennifer Maloney, Sarah Rabil and Jack Marshall discuss Pepsi's decision to pull a new commercial that united liberals and conservatives in a backlash that swept across social media. </itunes:subtitle>
      <itunes:summary>The Wall Street Journal's Suzanne Vranica, Jennifer Maloney, Sarah Rabil and Jack Marshall discuss Pepsi's decision to pull a new commercial that united liberals and conservatives in a backlash that swept across social media. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The Wall Street Journal's Suzanne Vranica, Jennifer Maloney, Sarah Rabil and Jack Marshall discuss Pepsi's decision to pull a new commercial that united liberals and conservatives in a backlash that swept across social media. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1271</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170405/pod-mm20170405pepsiad/pod-mm20170405pepsiad.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ3895292829.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Google's Ad Placement Controversy</title>
      <description>The Wall Street Journal's Suzanne Vranica, Jack Marshall and Amol Sharma discuss the mounting controversy over Google's placement of ads on objectionable content like sites promoting terrorism, as a host of brands pull back spending with the tech giant. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 27 Mar 2017 18:51:52 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>The Wall Street Journal's Suzanne Vranica, Jack Marshall and Amol Sharma discuss the mounting controversy over Google's placement of ads on objectionable content like sites promoting terrorism, as a host of brands pull back spending with the tech giant. </itunes:subtitle>
      <itunes:summary>The Wall Street Journal's Suzanne Vranica, Jack Marshall and Amol Sharma discuss the mounting controversy over Google's placement of ads on objectionable content like sites promoting terrorism, as a host of brands pull back spending with the tech giant. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The Wall Street Journal's Suzanne Vranica, Jack Marshall and Amol Sharma discuss the mounting controversy over Google's placement of ads on objectionable content like sites promoting terrorism, as a host of brands pull back spending with the tech giant. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1116</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170327/pod-mm20170327google/pod-mm20170327google.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ8091926080.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Cable TV's Darwinian Moment</title>
      <description>Media editor Amol Sharma chats with reporter Shalini Ramachandran and deputy editor Sarah Rabil about the cable bundle's future and why small channels are dying off.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 21 Mar 2017 15:10:26 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Media editor Amol Sharma chats with reporter Shalini Ramachandran and deputy editor Sarah Rabil about the cable bundle's future and why small channels are dying off.</itunes:subtitle>
      <itunes:summary>Media editor Amol Sharma chats with reporter Shalini Ramachandran and deputy editor Sarah Rabil about the cable bundle's future and why small channels are dying off.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Media editor Amol Sharma chats with reporter Shalini Ramachandran and deputy editor Sarah Rabil about the cable bundle's future and why small channels are dying off.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1280</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170321/pod-mm20170321internetbundle/pod-mm20170321internetbundle.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ8964280796.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Google's YouTube Gets Into TV</title>
      <description>The Wall Street Journal's Mike Shields and Amol Sharma join Jack Marshall to discuss Google's new web-TV service YouTube TV, and what to expect from Snap Inc.'s upcoming IPO.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 01 Mar 2017 20:42:35 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>The Wall Street Journal's Mike Shields and Amol Sharma join Jack Marshall to discuss Google's new web-TV service YouTube TV, and what to expect from Snap Inc.'s upcoming IPO.</itunes:subtitle>
      <itunes:summary>The Wall Street Journal's Mike Shields and Amol Sharma join Jack Marshall to discuss Google's new web-TV service YouTube TV, and what to expect from Snap Inc.'s upcoming IPO.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The Wall Street Journal's Mike Shields and Amol Sharma join Jack Marshall to discuss Google's new web-TV service YouTube TV, and what to expect from Snap Inc.'s upcoming IPO.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1705</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170301/pod-mm20170301googlesnap/pod-mm20170301googlesnap.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ9991917528.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Time Inc.'s Jen Wong Talks Digital Transformation </title>
      <description>Time Inc.'s chief operating officer discusses branded content, the rise of Snapchat and distributed media, and the company's bets on advertising technology. 

Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 08 Feb 2017 04:01:19 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Time Inc.'s chief operating officer discusses branded content, the rise of Snapchat and distributed media, and the company's bets on advertising technology. 
</itunes:subtitle>
      <itunes:summary>Time Inc.'s chief operating officer discusses branded content, the rise of Snapchat and distributed media, and the company's bets on advertising technology. 

Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Time Inc.'s chief operating officer discusses branded content, the rise of Snapchat and distributed media, and the company's bets on advertising technology. 
</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1793</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170207/pod-mm20170208timewarner/pod-mm20170208timewarner.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ5819319992.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Super Bowl Ads: The Good, the Bad, and the Ugly </title>
      <description>Branding expert Allen Adamson joins the Wall Street Journal's Jack Marshall and Michael Shields to decode the best and worst ads from the 2017 Super Bowl. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 06 Feb 2017 16:18:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Branding expert Allen Adamson joins the Wall Street Journal's Jack Marshall and Michael Shields to decode the best and worst ads from the 2017 Super Bowl. </itunes:subtitle>
      <itunes:summary>Branding expert Allen Adamson joins the Wall Street Journal's Jack Marshall and Michael Shields to decode the best and worst ads from the 2017 Super Bowl. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Branding expert Allen Adamson joins the Wall Street Journal's Jack Marshall and Michael Shields to decode the best and worst ads from the 2017 Super Bowl. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1481</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170206/pod-mm20170206superbowlads/pod-mm20170206superbowlads.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ5972023124.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Snapchat's Pre-IPO Ad Sales Offensive</title>
      <description>The Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range of $100 million to $200 million, and marketers' desire for an alternative to Google and Facebook.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 25 Jan 2017 20:08:22 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>The Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range of $100 million to $200 million, and marketers' desire for an alternative to Google and Facebook.</itunes:subtitle>
      <itunes:summary>The Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range of $100 million to $200 million, and marketers' desire for an alternative to Google and Facebook.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range of $100 million to $200 million, and marketers' desire for an alternative to Google and Facebook.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1103</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170125/pod-mm20170125snap/pod-mm20170125snap.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ8994166966.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Investor Jeremy Liew on Digital Media's New Era</title>
      <description>Jeremy Liew of Lightspeed Venture Partners chats with WSJ media editor Amol Sharma and reporter Mike Shields about the future of ad-supported media, Facebook video, streaming TV and how he became Snapchat's first investor.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 23 Jan 2017 10:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Jeremy Liew of Lightspeed Venture Partners chats with WSJ media editor Amol Sharma and reporter Mike Shields about the future of ad-supported media, Facebook video, streaming TV and how he became Snapchat's first investor.</itunes:subtitle>
      <itunes:summary>Jeremy Liew of Lightspeed Venture Partners chats with WSJ media editor Amol Sharma and reporter Mike Shields about the future of ad-supported media, Facebook video, streaming TV and how he became Snapchat's first investor.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Jeremy Liew of Lightspeed Venture Partners chats with WSJ media editor Amol Sharma and reporter Mike Shields about the future of ad-supported media, Facebook video, streaming TV and how he became Snapchat's first investor.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1974</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170120/pod-mm20170123snap/pod-mm20170123snap.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ8676824311.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Why Quartz Wants to Be a 'Big Niche' Publisher </title>
      <description>Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't need an audience of 100 million to be successful. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 12 Jan 2017 04:01:17 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't need an audience of 100 million to be successful. </itunes:subtitle>
      <itunes:summary>Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't need an audience of 100 million to be successful. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't need an audience of 100 million to be successful. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1758</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170111/pod-mm20170112quartz/pod-mm20170112quartz.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ9751230028.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How CNN Plans To Cover the Trump Administration </title>
      <description>Andrew Morse, executive vice president of editorial for CNN U.S. and general manager of CNN Digital, talks about the "fake news" phenomenon, how the network is investing in new digital properties and how it thinks about platforms like Facebook and Snapchat.  
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 04 Jan 2017 04:01:12 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Andrew Morse, executive vice president of editorial for CNN U.S. and general manager of CNN Digital, talks about the "fake news" phenomenon, how the network is investing in new digital properties and how it thinks about platforms like Facebook and Snapchat.  </itunes:subtitle>
      <itunes:summary>Andrew Morse, executive vice president of editorial for CNN U.S. and general manager of CNN Digital, talks about the "fake news" phenomenon, how the network is investing in new digital properties and how it thinks about platforms like Facebook and Snapchat.  
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Andrew Morse, executive vice president of editorial for CNN U.S. and general manager of CNN Digital, talks about the "fake news" phenomenon, how the network is investing in new digital properties and how it thinks about platforms like Facebook and Snapchat.  </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2324</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20170103/pod-mm20170103cnn/pod-mm20170103cnn.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ9772335713.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Breaking Down the Biggest Media Stories of 2016</title>
      <description>Wall Street Journal advertising editor Suzanne Vranica joins Jack Marshall and Steven Perlberg to talk about ad agency transparency. Then, Jack and Steven discuss the biggest advertising and media stories of the year, from Facebook's power to "fake news" to Gawker's fall. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 28 Dec 2016 04:01:37 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Wall Street Journal advertising editor Suzanne Vranica joins Jack Marshall and Steven Perlberg to talk about ad agency transparency. Then, Jack and Steven discuss the biggest advertising and media stories of the year, from Facebook's power to "fake news" to Gawker's fall. </itunes:subtitle>
      <itunes:summary>Wall Street Journal advertising editor Suzanne Vranica joins Jack Marshall and Steven Perlberg to talk about ad agency transparency. Then, Jack and Steven discuss the biggest advertising and media stories of the year, from Facebook's power to "fake news" to Gawker's fall. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Wall Street Journal advertising editor Suzanne Vranica joins Jack Marshall and Steven Perlberg to talk about ad agency transparency. Then, Jack and Steven discuss the biggest advertising and media stories of the year, from Facebook's power to "fake news" to Gawker's fall. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2229</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161227/pod-mm20161228yearend/pod-mm20161228yearend.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ2050942759.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NPR CEO Bets on Podcasts</title>
      <description>NPR CEO Jarl Mohn talks about the future of the podcast industry, why terrestrial radio isn't dying and the role of public media in the news business.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 20 Dec 2016 13:15:06 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>NPR CEO Jarl Mohn talks about the future of the podcast industry, why terrestrial radio isn't dying and the role of public media in the news business.</itunes:subtitle>
      <itunes:summary>NPR CEO Jarl Mohn talks about the future of the podcast industry, why terrestrial radio isn't dying and the role of public media in the news business.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>NPR CEO Jarl Mohn talks about the future of the podcast industry, why terrestrial radio isn't dying and the role of public media in the news business.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2041</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161220/pod-mm20161220npr1/pod-mm20161220npr1.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ8238884244.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Redstones Scrap All Plans for Viacom, CBS Merger </title>
      <description>The Wall Street Journal's Keach Hagey and Amol Sharma join Steve Perlberg to break down what's behind Viacom's latest move to drop all plans to merge with CBS.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 13 Dec 2016 17:48:24 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>The Wall Street Journal's Keach Hagey and Amol Sharma join Steve Perlberg to break down what's behind Viacom's latest move to drop all plans to merge with CBS.</itunes:subtitle>
      <itunes:summary>The Wall Street Journal's Keach Hagey and Amol Sharma join Steve Perlberg to break down what's behind Viacom's latest move to drop all plans to merge with CBS.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The Wall Street Journal's Keach Hagey and Amol Sharma join Steve Perlberg to break down what's behind Viacom's latest move to drop all plans to merge with CBS.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1056</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161213/pod-mm20161213viacom/pod-mm20161213viacom.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ5429358807.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Marketers Can Learn From Trump, Says Jason Stein</title>
      <description>Laundry Service CEO Jason Stein talks about how Donald Trump ran a better marketing campaign than most brands, how advertising and media are converging and why Snapchat poses an existential threat to Facebook.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 07 Dec 2016 04:01:22 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Laundry Service CEO Jason Stein talks about how Donald Trump ran a better marketing campaign than most brands, how advertising and media are converging and why Snapchat poses an existential threat to Facebook.</itunes:subtitle>
      <itunes:summary>Laundry Service CEO Jason Stein talks about how Donald Trump ran a better marketing campaign than most brands, how advertising and media are converging and why Snapchat poses an existential threat to Facebook.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Laundry Service CEO Jason Stein talks about how Donald Trump ran a better marketing campaign than most brands, how advertising and media are converging and why Snapchat poses an existential threat to Facebook.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2117</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161206/pod-mm20161207j-s/pod-mm20161207j-s.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ3626437079.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bloomberg CEO Justin Smith Talks Fake News Problem</title>
      <description>Bloomberg Media CEO Justin Smith discusses Facebook's fake news problem during the election, why publishers have been ceding power to tech platforms and how Bloomberg is betting big on sponsored content.

Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 30 Nov 2016 04:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Bloomberg Media CEO Justin Smith discusses Facebook's fake news problem during the election, why publishers have been ceding power to tech platforms and how Bloomberg is betting big on sponsored content.
</itunes:subtitle>
      <itunes:summary>Bloomberg Media CEO Justin Smith discusses Facebook's fake news problem during the election, why publishers have been ceding power to tech platforms and how Bloomberg is betting big on sponsored content.

Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Bloomberg Media CEO Justin Smith discusses Facebook's fake news problem during the election, why publishers have been ceding power to tech platforms and how Bloomberg is betting big on sponsored content.
</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1824</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161129/pod-mm20161129smith/pod-mm20161129smith.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ4417642729.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Tony Haile on Digital Media's Biggest Challenges</title>
      <description>Former Chartbeat CEO Tony Haile talks about the messy business of measuring digital media, how Facebook and Google have assumed the role of media companies in every way except creating content, and the vision for his new digital media startup Scroll.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 16 Nov 2016 13:01:47 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Former Chartbeat CEO Tony Haile talks about the messy business of measuring digital media, how Facebook and Google have assumed the role of media companies in every way except creating content, and the vision for his new digital media startup Scroll.</itunes:subtitle>
      <itunes:summary>Former Chartbeat CEO Tony Haile talks about the messy business of measuring digital media, how Facebook and Google have assumed the role of media companies in every way except creating content, and the vision for his new digital media startup Scroll.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Former Chartbeat CEO Tony Haile talks about the messy business of measuring digital media, how Facebook and Google have assumed the role of media companies in every way except creating content, and the vision for his new digital media startup Scroll.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1945</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161115/pod-mm20161116tonyhale/pod-mm20161116tonyhale.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ6685819795.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Banker Terry Kawaja Talks Ad Tech's Shakeout </title>
      <description>Media and advertising investment banker Terry Kawaja discusses how new buyers like AT&amp;T and Verizon have entered into the M&amp;A space, the growing dominance of Facebook and Google and why ad tech companies have had a rough time in the public markets.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 09 Nov 2016 04:01:36 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Media and advertising investment banker Terry Kawaja discusses how new buyers like AT&amp;T and Verizon have entered into the M&amp;A space, the growing dominance of Facebook and Google and why ad tech companies have had a rough time in the public markets.</itunes:subtitle>
      <itunes:summary>Media and advertising investment banker Terry Kawaja discusses how new buyers like AT&amp;T and Verizon have entered into the M&amp;A space, the growing dominance of Facebook and Google and why ad tech companies have had a rough time in the public markets.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Media and advertising investment banker Terry Kawaja discusses how new buyers like AT&amp;T and Verizon have entered into the M&amp;A space, the growing dominance of Facebook and Google and why ad tech companies have had a rough time in the public markets.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2298</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161108/pod-mm20161108ceo/pod-mm20161108ceo.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ8686447985.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Former Facebook Insider Dishes on Silicon Valley</title>
      <description>Antonio Garcia Martinez, former Facebook product manager and author of "Chaos Monkeys," talks about why media companies should be wary of Facebook's intentions and the pitfalls of Silicon Valley's startup culture. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 02 Nov 2016 03:01:46 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Antonio Garcia Martinez, former Facebook product manager and author of "Chaos Monkeys," talks about why media companies should be wary of Facebook's intentions and the pitfalls of Silicon Valley's startup culture. </itunes:subtitle>
      <itunes:summary>Antonio Garcia Martinez, former Facebook product manager and author of "Chaos Monkeys," talks about why media companies should be wary of Facebook's intentions and the pitfalls of Silicon Valley's startup culture. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Antonio Garcia Martinez, former Facebook product manager and author of "Chaos Monkeys," talks about why media companies should be wary of Facebook's intentions and the pitfalls of Silicon Valley's startup culture. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1835</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161101/pod-mm20161102fb/pod-mm20161102fb.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ3732664910.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Media Mix Extra: Inside the AT&amp;T-Time Warner Deal</title>
      <description>Wall Street Journal media and marketing bureau chief Amol Sharma and WSJ reporter Keach Hagey join Steven Perlberg to break down AT&amp;T's $85.4 billion acquisition of Time Warner. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 26 Oct 2016 19:02:32 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Wall Street Journal media and marketing bureau chief Amol Sharma and WSJ reporter Keach Hagey join Steven Perlberg to break down AT&amp;T's $85.4 billion acquisition of Time Warner. </itunes:subtitle>
      <itunes:summary>Wall Street Journal media and marketing bureau chief Amol Sharma and WSJ reporter Keach Hagey join Steven Perlberg to break down AT&amp;T's $85.4 billion acquisition of Time Warner. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Wall Street Journal media and marketing bureau chief Amol Sharma and WSJ reporter Keach Hagey join Steven Perlberg to break down AT&amp;T's $85.4 billion acquisition of Time Warner. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1589</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161026/pod-mm20161026att/pod-mm20161026att.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ7042387841.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Why The Daily Beast Won't Worship Facebook, Google</title>
      <description>Mike Dyer, president and publisher of the Daily Beast, talks about why the news and entertainment outlet wants readers to come to its site directly and why it's betting big on sponsored content.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 26 Oct 2016 04:01:42 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Mike Dyer, president and publisher of the Daily Beast, talks about why the news and entertainment outlet wants readers to come to its site directly and why it's betting big on sponsored content.</itunes:subtitle>
      <itunes:summary>Mike Dyer, president and publisher of the Daily Beast, talks about why the news and entertainment outlet wants readers to come to its site directly and why it's betting big on sponsored content.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Mike Dyer, president and publisher of the Daily Beast, talks about why the news and entertainment outlet wants readers to come to its site directly and why it's betting big on sponsored content.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1998</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161025/pod-mm20161026beast/pod-mm20161026beast.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ3438009968.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Refinery29 Co-CEO Talks Facebook and Snapchat</title>
      <description>Philippe Von Borries, co-founder and Co-CEO of women's lifestyle publisher Refinery29, discusses why the digital company is increasingly interested in television and what the growing influence of Facebook and Snapchat means for the media business. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 19 Oct 2016 04:01:59 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Philippe Von Borries, co-founder and Co-CEO of women's lifestyle publisher Refinery29, discusses why the digital company is increasingly interested in television and what the growing influence of Facebook and Snapchat means for the media business. </itunes:subtitle>
      <itunes:summary>Philippe Von Borries, co-founder and Co-CEO of women's lifestyle publisher Refinery29, discusses why the digital company is increasingly interested in television and what the growing influence of Facebook and Snapchat means for the media business. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Philippe Von Borries, co-founder and Co-CEO of women's lifestyle publisher Refinery29, discusses why the digital company is increasingly interested in television and what the growing influence of Facebook and Snapchat means for the media business. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2003</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161018/pod-mm20161019refinery29/pod-mm20161019refinery29.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ9471599903.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>AMC Networks CEO Josh Sapan Talks TV's Future</title>
      <description>Josh Sapan, the CEO of AMC Networks, discusses how his company works to develop hits like "The Walking Dead," whether so-called skinny bundles will upend the TV business and how the election has affected ratings this year.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 12 Oct 2016 04:01:04 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Josh Sapan, the CEO of AMC Networks, discusses how his company works to develop hits like "The Walking Dead," whether so-called skinny bundles will upend the TV business and how the election has affected ratings this year.</itunes:subtitle>
      <itunes:summary>Josh Sapan, the CEO of AMC Networks, discusses how his company works to develop hits like "The Walking Dead," whether so-called skinny bundles will upend the TV business and how the election has affected ratings this year.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Josh Sapan, the CEO of AMC Networks, discusses how his company works to develop hits like "The Walking Dead," whether so-called skinny bundles will upend the TV business and how the election has affected ratings this year.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2065</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161011/pod-mm20161011amc/pod-mm20161011amc.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ5092440341.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How Genius Wants To Annotate The Internet</title>
      <description>Ilan Zechory, co-founder of startup Genius, talks about the company's origin as a rap music lyrics site, and why it now wants to help people "annotate" everything from news articles to poetry.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 05 Oct 2016 04:01:22 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Ilan Zechory, co-founder of startup Genius, talks about the company's origin as a rap music lyrics site, and why it now wants to help people "annotate" everything from news articles to poetry.</itunes:subtitle>
      <itunes:summary>Ilan Zechory, co-founder of startup Genius, talks about the company's origin as a rap music lyrics site, and why it now wants to help people "annotate" everything from news articles to poetry.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Ilan Zechory, co-founder of startup Genius, talks about the company's origin as a rap music lyrics site, and why it now wants to help people "annotate" everything from news articles to poetry.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1948</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20161004/pod-mm20161005genius/pod-mm20161005genius.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ1399521789.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Heineken's Ron Amram Talks Ad Agency Transparency </title>
      <description>Ron Amram, vice president of media marketing at Heineken USA, discusses what Facebook's video metric miscalculation means for advertisers, why brands are auditing their agencies and why marketers have put some money back into television. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 26 Sep 2016 15:40:34 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Ron Amram, vice president of media marketing at Heineken USA, discusses what Facebook's video metric miscalculation means for advertisers, why brands are auditing their agencies and why marketers have put some money back into television. </itunes:subtitle>
      <itunes:summary>Ron Amram, vice president of media marketing at Heineken USA, discusses what Facebook's video metric miscalculation means for advertisers, why brands are auditing their agencies and why marketers have put some money back into television. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Ron Amram, vice president of media marketing at Heineken USA, discusses what Facebook's video metric miscalculation means for advertisers, why brands are auditing their agencies and why marketers have put some money back into television. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1829</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160926/pod-mm20160926amram/pod-mm20160926amram.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ3011639225.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Hulu Ad Sales Chief Talks TV's Shift to Digital </title>
      <description>Peter Naylor, senior vice president of advertising sales at Hulu, discusses the streaming company's push into original series, why it introduced an ad-free model and how Hulu wants to put together a new skinny bundle. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 21 Sep 2016 04:01:43 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Peter Naylor, senior vice president of advertising sales at Hulu, discusses the streaming company's push into original series, why it introduced an ad-free model and how Hulu wants to put together a new skinny bundle. </itunes:subtitle>
      <itunes:summary>Peter Naylor, senior vice president of advertising sales at Hulu, discusses the streaming company's push into original series, why it introduced an ad-free model and how Hulu wants to put together a new skinny bundle. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Peter Naylor, senior vice president of advertising sales at Hulu, discusses the streaming company's push into original series, why it introduced an ad-free model and how Hulu wants to put together a new skinny bundle. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1846</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160920/pod-mm20160921hulu/pod-mm20160921hulu.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ6509974746.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Amazon Studios Chief Talks Emmy Hopes</title>
      <description>Roy Price, the head of Amazon Studios, discusses why winning TV awards helps Amazon's core business and why the streaming service is expanding internationally in markets like Japan and India. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Fri, 16 Sep 2016 04:01:21 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Roy Price, the head of Amazon Studios, discusses why winning TV awards helps Amazon's core business and why the streaming service is expanding internationally in markets like Japan and India. </itunes:subtitle>
      <itunes:summary>Roy Price, the head of Amazon Studios, discusses why winning TV awards helps Amazon's core business and why the streaming service is expanding internationally in markets like Japan and India. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Roy Price, the head of Amazon Studios, discusses why winning TV awards helps Amazon's core business and why the streaming service is expanding internationally in markets like Japan and India. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1713</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160915/pod-mm20160916amazon/pod-mm20160916amazon.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ8993653779.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Eric Hippeau on the Great Digital Media Shakeout  </title>
      <description>Venture capitalist Eric Hippeau talks how he selects the many companies he invests in, and why it's a good time to be in digital media.   
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 14 Sep 2016 04:01:51 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Venture capitalist Eric Hippeau talks how he selects the many companies he invests in, and why it's a good time to be in digital media.   </itunes:subtitle>
      <itunes:summary>Venture capitalist Eric Hippeau talks how he selects the many companies he invests in, and why it's a good time to be in digital media.   
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Venture capitalist Eric Hippeau talks how he selects the many companies he invests in, and why it's a good time to be in digital media.   </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1807</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160913/pod-mm20160914erichippeau1/pod-mm20160914erichippeau1.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ6059341263.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>TYT's Cenk Uygur Thinks Cable News Is Toast</title>
      <description>Cenk Uygur, the founder of political web show "The Young Turks," talks about Donald Trump's rise, how Facebook video has impacted the election and why cable news giants like MSNBC are toast.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 07 Sep 2016 14:21:35 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Cenk Uygur, the founder of political web show "The Young Turks," talks about Donald Trump's rise, how Facebook video has impacted the election and why cable news giants like MSNBC are toast.</itunes:subtitle>
      <itunes:summary>Cenk Uygur, the founder of political web show "The Young Turks," talks about Donald Trump's rise, how Facebook video has impacted the election and why cable news giants like MSNBC are toast.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Cenk Uygur, the founder of political web show "The Young Turks," talks about Donald Trump's rise, how Facebook video has impacted the election and why cable news giants like MSNBC are toast.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2382</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160907/pod-mm20160906cenk1/pod-mm20160906cenk1.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ4887257244.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Cindy Gallop Talks Ad Industry Diversity</title>
      <description>Former advertising executive and public speaker Cindy Gallop discusses the diversity problem facing the ad industry, and how marketers and agencies' businesses are suffering as a result.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 31 Aug 2016 04:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Former advertising executive and public speaker Cindy Gallop discusses the diversity problem facing the ad industry, and how marketers and agencies' businesses are suffering as a result.</itunes:subtitle>
      <itunes:summary>Former advertising executive and public speaker Cindy Gallop discusses the diversity problem facing the ad industry, and how marketers and agencies' businesses are suffering as a result.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Former advertising executive and public speaker Cindy Gallop discusses the diversity problem facing the ad industry, and how marketers and agencies' businesses are suffering as a result.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2164</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160830/pod-mediamix8-30/pod-mediamix8-30.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ1065063974.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Thrillist's Ben Lerer on Digital Media's TV Hopes</title>
      <description>Ben Lerer, CEO of Thrillist Media Group, talks about the challenges of mixing e-commerce with media, and why he wants to bring Thrillist to TV.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 24 Aug 2016 04:01:06 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Ben Lerer, CEO of Thrillist Media Group, talks about the challenges of mixing e-commerce with media, and why he wants to bring Thrillist to TV.</itunes:subtitle>
      <itunes:summary>Ben Lerer, CEO of Thrillist Media Group, talks about the challenges of mixing e-commerce with media, and why he wants to bring Thrillist to TV.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Ben Lerer, CEO of Thrillist Media Group, talks about the challenges of mixing e-commerce with media, and why he wants to bring Thrillist to TV.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1531</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160823/pod-mm20160824thrillist/pod-mm20160824thrillist.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ1311247428.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How The Dogist Built a Business Instagramming Dogs</title>
      <description>Elias Weiss Friedman, the photographer behind the popular Instagram account "The Dogist," talks about how he grew his 2.1 million-strong following, how he decides which brands to work with, and why he wants to branch out into TV. 

Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 17 Aug 2016 04:01:33 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Elias Weiss Friedman, the photographer behind the popular Instagram account "The Dogist," talks about how he grew his 2.1 million-strong following, how he decides which brands to work with, and why he wants to branch out into TV. 
</itunes:subtitle>
      <itunes:summary>Elias Weiss Friedman, the photographer behind the popular Instagram account "The Dogist," talks about how he grew his 2.1 million-strong following, how he decides which brands to work with, and why he wants to branch out into TV. 

Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Elias Weiss Friedman, the photographer behind the popular Instagram account "The Dogist," talks about how he grew his 2.1 million-strong following, how he decides which brands to work with, and why he wants to branch out into TV. 
</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1844</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160816/pod-mm20160817dogist1/pod-mm20160817dogist1.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ2995613840.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Erika Nardini Talks About Leading a Site For Bros</title>
      <description>Barstool Sports' new female CEO discusses how the company wants to become the next Vice for men's lifestyle and how the site makes money from merchandise and events.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 10 Aug 2016 12:53:34 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Barstool Sports' new female CEO discusses how the company wants to become the next Vice for men's lifestyle and how the site makes money from merchandise and events.</itunes:subtitle>
      <itunes:summary>Barstool Sports' new female CEO discusses how the company wants to become the next Vice for men's lifestyle and how the site makes money from merchandise and events.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Barstool Sports' new female CEO discusses how the company wants to become the next Vice for men's lifestyle and how the site makes money from merchandise and events.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1957</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160809/pod-mm20160810/pod-mm20160810.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ2663015092.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Why Hearst's Digital Chief Loves Snapchat</title>
      <description>Troy Young, president of Hearst Magazines Digital Media, talks about why the company is betting on Snapchat and the power Facebook holds in the media business.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 03 Aug 2016 04:01:34 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Troy Young, president of Hearst Magazines Digital Media, talks about why the company is betting on Snapchat and the power Facebook holds in the media business.</itunes:subtitle>
      <itunes:summary>Troy Young, president of Hearst Magazines Digital Media, talks about why the company is betting on Snapchat and the power Facebook holds in the media business.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Troy Young, president of Hearst Magazines Digital Media, talks about why the company is betting on Snapchat and the power Facebook holds in the media business.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2034</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160802/pod-mm20160803hearst/pod-mm20160803hearst.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ5938750877.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Samsung CMO Talks Apple Rivalry</title>
      <description>Marc Mathieu, chief marketing officer at Samsung Electronics America, talks about virtual reality, why celebrity endorsements are powerful and how Samsung's marketing takes on its biggest rival.

Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 27 Jul 2016 04:01:28 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Marc Mathieu, chief marketing officer at Samsung Electronics America, talks about virtual reality, why celebrity endorsements are powerful and how Samsung's marketing takes on its biggest rival.
</itunes:subtitle>
      <itunes:summary>Marc Mathieu, chief marketing officer at Samsung Electronics America, talks about virtual reality, why celebrity endorsements are powerful and how Samsung's marketing takes on its biggest rival.

Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Marc Mathieu, chief marketing officer at Samsung Electronics America, talks about virtual reality, why celebrity endorsements are powerful and how Samsung's marketing takes on its biggest rival.
</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1625</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160726/pod-mm20160726samsung/pod-mm20160726samsung.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ4920382894.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Jukin Media CEO Digs For Viral Video Gold</title>
      <description>Jon Skogmo explains why millions of people have seen his company's videos, but probably never heard of his company, and how Jukin scours the web to find hot viral videos before its competitors.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 20 Jul 2016 04:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Jon Skogmo explains why millions of people have seen his company's videos, but probably never heard of his company, and how Jukin scours the web to find hot viral videos before its competitors.</itunes:subtitle>
      <itunes:summary>Jon Skogmo explains why millions of people have seen his company's videos, but probably never heard of his company, and how Jukin scours the web to find hot viral videos before its competitors.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Jon Skogmo explains why millions of people have seen his company's videos, but probably never heard of his company, and how Jukin scours the web to find hot viral videos before its competitors.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1584</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160719/pod-mm20160720jukin/pod-mm20160720jukin.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ1011583578.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Deep Focus CEO Ian Schafer on Pokémon Go, Snapchat</title>
      <description>Deep Focus CEO, Ian Schafer, weighs in on what marketers can learn from the Pokémon Go phenomenon, the power of Snapchat as an advertising platform, and the challenges publishers face when creating branded content for marketers.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 13 Jul 2016 04:03:49 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Deep Focus CEO, Ian Schafer, weighs in on what marketers can learn from the Pokémon Go phenomenon, the power of Snapchat as an advertising platform, and the challenges publishers face when creating branded content for marketers.</itunes:subtitle>
      <itunes:summary>Deep Focus CEO, Ian Schafer, weighs in on what marketers can learn from the Pokémon Go phenomenon, the power of Snapchat as an advertising platform, and the challenges publishers face when creating branded content for marketers.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Deep Focus CEO, Ian Schafer, weighs in on what marketers can learn from the Pokémon Go phenomenon, the power of Snapchat as an advertising platform, and the challenges publishers face when creating branded content for marketers.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1996</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160712/pod-mm20160713deepfocus1/pod-mm20160713deepfocus1.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ8502709277.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>About.com CEO on Modernizing a 19-Year-Old Website</title>
      <description>About.com Group CEO, Neil Vogel, explains why he's splitting the website into a series of standalone properties, and why it's risky for publishers to rely on partners such as Facebook and Google.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 06 Jul 2016 04:01:53 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>About.com Group CEO, Neil Vogel, explains why he's splitting the website into a series of standalone properties, and why it's risky for publishers to rely on partners such as Facebook and Google.</itunes:subtitle>
      <itunes:summary>About.com Group CEO, Neil Vogel, explains why he's splitting the website into a series of standalone properties, and why it's risky for publishers to rely on partners such as Facebook and Google.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>About.com Group CEO, Neil Vogel, explains why he's splitting the website into a series of standalone properties, and why it's risky for publishers to rely on partners such as Facebook and Google.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2273</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160705/pod-mm20160706aboutcom/pod-mm20160706aboutcom.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ3355364341.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Little Things CEO Bets on 'Feel-Good' Media</title>
      <description>Joe Speiser, CEO of Little Things, describes how he helped turn a dog food retailer into a digital media company, why building a brand online is harder than building an audience, and why dependence on Facebook doesn't keep him up at night.
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 29 Jun 2016 04:01:50 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Joe Speiser, CEO of Little Things, describes how he helped turn a dog food retailer into a digital media company, why building a brand online is harder than building an audience, and why dependence on Facebook doesn't keep him up at night.
 </itunes:subtitle>
      <itunes:summary>Joe Speiser, CEO of Little Things, describes how he helped turn a dog food retailer into a digital media company, why building a brand online is harder than building an audience, and why dependence on Facebook doesn't keep him up at night.
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Joe Speiser, CEO of Little Things, describes how he helped turn a dog food retailer into a digital media company, why building a brand online is harder than building an audience, and why dependence on Facebook doesn't keep him up at night.
 </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2029</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160628/pod-mm20160629littlethings/pod-mm20160629littlethings.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ7567666728.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>360i CEO Sarah Hofstetter on the Changing Ad Model</title>
      <description>Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 22 Jun 2016 04:01:12 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.</itunes:subtitle>
      <itunes:summary>Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2004</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160620/pod-mm20160622sarahhofstetter/pod-mm20160622sarahhofstetter.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ4690301394.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Forbes CEO Takes 100-Year-Old Magazine Digital</title>
      <description>Forbes CEO Mike Perlis discusses the company's global expansion, new foreign ownership, and fight against ad blocking.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 15 Jun 2016 04:01:25 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Forbes CEO Mike Perlis discusses the company's global expansion, new foreign ownership, and fight against ad blocking.</itunes:subtitle>
      <itunes:summary>Forbes CEO Mike Perlis discusses the company's global expansion, new foreign ownership, and fight against ad blocking.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Forbes CEO Mike Perlis discusses the company's global expansion, new foreign ownership, and fight against ad blocking.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1818</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160614/pod-mm20160615forbesceo/pod-mm20160615forbesceo.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ2037685993.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bon Appetit Publisher Talks Food Media's Feast</title>
      <description>Pamela Drucker Mann, the publisher and chief revenue officer of Bon Appetit magazine, discusses how traditional food magazines are taking on digital upstarts. Then Wall Street Journal advertising editor Suzanne Vranica explains a new bombshell report on ad companies' lack of transparency. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 07 Jun 2016 15:41:07 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Pamela Drucker Mann, the publisher and chief revenue officer of Bon Appetit magazine, discusses how traditional food magazines are taking on digital upstarts. Then Wall Street Journal advertising editor Suzanne Vranica explains a new bombshell report on ad companies' lack of transparency. </itunes:subtitle>
      <itunes:summary>Pamela Drucker Mann, the publisher and chief revenue officer of Bon Appetit magazine, discusses how traditional food magazines are taking on digital upstarts. Then Wall Street Journal advertising editor Suzanne Vranica explains a new bombshell report on ad companies' lack of transparency. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Pamela Drucker Mann, the publisher and chief revenue officer of Bon Appetit magazine, discusses how traditional food magazines are taking on digital upstarts. Then Wall Street Journal advertising editor Suzanne Vranica explains a new bombshell report on ad companies' lack of transparency. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1599</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160607/pod-mediamix20160607mann/pod-mediamix20160607mann.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ1265315851.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Gawker CEO Talks About Hulk Hogan and Peter Thiel</title>
      <description>Media Mix's Steven Perlberg and Jack Marshall talk with Gawker CEO Nick Denton about the company's battle with tech billionaire Peter Thiel and the invasion of privacy trial against Hulk Hogan. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 01 Jun 2016 04:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Media Mix's Steven Perlberg and Jack Marshall talk with Gawker CEO Nick Denton about the company's battle with tech billionaire Peter Thiel and the invasion of privacy trial against Hulk Hogan. </itunes:subtitle>
      <itunes:summary>Media Mix's Steven Perlberg and Jack Marshall talk with Gawker CEO Nick Denton about the company's battle with tech billionaire Peter Thiel and the invasion of privacy trial against Hulk Hogan. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Media Mix's Steven Perlberg and Jack Marshall talk with Gawker CEO Nick Denton about the company's battle with tech billionaire Peter Thiel and the invasion of privacy trial against Hulk Hogan. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1838</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160531/pod-mediamix20160531denton/pod-mediamix20160531denton.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ1299404828.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Mic CEO Chris Altchek Bets on News For Millennials</title>
      <description>Chris Altchek, the CEO and co-founder of Mic, discusses why young people need their own news, why sponsored content is here to stay, and how his company plans to become profitable in 18 months. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 25 May 2016 04:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Chris Altchek, the CEO and co-founder of Mic, discusses why young people need their own news, why sponsored content is here to stay, and how his company plans to become profitable in 18 months. </itunes:subtitle>
      <itunes:summary>Chris Altchek, the CEO and co-founder of Mic, discusses why young people need their own news, why sponsored content is here to stay, and how his company plans to become profitable in 18 months. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Chris Altchek, the CEO and co-founder of Mic, discusses why young people need their own news, why sponsored content is here to stay, and how his company plans to become profitable in 18 months. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2251</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160524/pod-mediamix20160524altchek/pod-mediamix20160524altchek.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ2178123546.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Turner President David Levy Talks Skinny Bundles</title>
      <description>David Levy, the president of Turner, discusses if the TV industry is on the verge of the ideal "skinny bundle" and whether marketers overcommited when they shifted ad dollars to digital giants like Facebook.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 18 May 2016 04:01:49 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>David Levy, the president of Turner, discusses if the TV industry is on the verge of the ideal "skinny bundle" and whether marketers overcommited when they shifted ad dollars to digital giants like Facebook.</itunes:subtitle>
      <itunes:summary>David Levy, the president of Turner, discusses if the TV industry is on the verge of the ideal "skinny bundle" and whether marketers overcommited when they shifted ad dollars to digital giants like Facebook.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>David Levy, the president of Turner, discusses if the TV industry is on the verge of the ideal "skinny bundle" and whether marketers overcommited when they shifted ad dollars to digital giants like Facebook.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1921</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160517/pod-mix20160517davidlevy/pod-mix20160517davidlevy.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ8495528234.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Adblock Plus CEO Till Faida Talks 'Acceptable Ads'</title>
      <description>Till Faida, the head of Adblock Plus, discusses why online ad blockers like his are growing more popular and whether it's fair for his company to take payments for allowing "acceptable ads."
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 11 May 2016 04:31:45 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Till Faida, the head of Adblock Plus, discusses why online ad blockers like his are growing more popular and whether it's fair for his company to take payments for allowing "acceptable ads."</itunes:subtitle>
      <itunes:summary>Till Faida, the head of Adblock Plus, discusses why online ad blockers like his are growing more popular and whether it's fair for his company to take payments for allowing "acceptable ads."
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Till Faida, the head of Adblock Plus, discusses why online ad blockers like his are growing more popular and whether it's fair for his company to take payments for allowing "acceptable ads."</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1913</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160510/pod-mm20160511adblockers/pod-mm20160511adblockers.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ9546785295.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>CEO Jim Bankoff Talks Vox Media's Digital Empire</title>
      <description>Vox Media CEO Jim Bankoff sits down with Steven Perlberg and Jack Marshall to discuss whether media companies are slaves to Facebook, the rise of partner platforms, and how digital companies are proving their worth in the changing media world.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 04 May 2016 09:30:01 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>Vox Media CEO Jim Bankoff sits down with Steven Perlberg and Jack Marshall to discuss whether media companies are slaves to Facebook, the rise of partner platforms, and how digital companies are proving their worth in the changing media world.</itunes:subtitle>
      <itunes:summary>Vox Media CEO Jim Bankoff sits down with Steven Perlberg and Jack Marshall to discuss whether media companies are slaves to Facebook, the rise of partner platforms, and how digital companies are proving their worth in the changing media world.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Vox Media CEO Jim Bankoff sits down with Steven Perlberg and Jack Marshall to discuss whether media companies are slaves to Facebook, the rise of partner platforms, and how digital companies are proving their worth in the changing media world.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2177</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160503/pod-mm20160504voxbankoff/pod-mm20160504voxbankoff.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ7099863663.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Coming Soon to WSJ Podcasts: Media Mix</title>
      <description>The WSJ Media Mix podcast will break down the issues that matter in the fast-changing media and marketing business, with lively analysis and debate. Check back soon.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 04 Apr 2016 21:05:46 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>The Wall Street Journal</itunes:author>
      <itunes:subtitle>The WSJ Media Mix podcast will break down the issues that matter in the fast-changing media and marketing business, with lively analysis and debate. Check back soon.</itunes:subtitle>
      <itunes:summary>The WSJ Media Mix podcast will break down the issues that matter in the fast-changing media and marketing business, with lively analysis and debate. Check back soon.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The WSJ Media Mix podcast will break down the issues that matter in the fast-changing media and marketing business, with lively analysis and debate. Check back soon.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>64</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[http://podcast.mktw.net/audio/20160404/pod-mediamix20160404promo/pod-mediamix20160404promo.mp3]]></guid>
      <enclosure url="https://pdst.fm/e/traffic.megaphone.fm/WSJ2190013243.mp3" length="0" type="audio/mpeg"/>
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