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    <title>Food &amp; Beverage Trailblazers</title>
    <link>https://www.foodnavigator-asia.com</link>
    <language>en</language>
    <copyright>℗ &amp; ©  William Reed Ltd</copyright>
    <description>FoodNavigator-Asia Food &amp; Beverage Trailblazers: In conversation with APAC's ground-breaking food and beverage start-ups</description>
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      <title>Food &amp; Beverage Trailblazers</title>
      <link>https://www.foodnavigator-asia.com</link>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle></itunes:subtitle>
    <itunes:author>William Reed Ltd</itunes:author>
    <itunes:summary>FoodNavigator-Asia Food &amp; Beverage Trailblazers: In conversation with APAC's ground-breaking food and beverage start-ups</itunes:summary>
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      <![CDATA[<p>FoodNavigator-Asia Food &amp; Beverage Trailblazers: In conversation with APAC's ground-breaking food and beverage start-ups</p>]]>
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      <itunes:name>William Reed Ltd</itunes:name>
      <itunes:email>podcasts@wrbm.com</itunes:email>
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    <itunes:category text="Business">
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    <itunes:category text="News">
      <itunes:category text="Business News"/>
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    <item>
      <title>RTC pastes: Culture and convenience combo crucial to entice young Asian consumers</title>
      <description>Ready-to-cook (RTC) pastes can tap the rising at-home cooking boom in Asia by including a combo of heritage and convenience in their innovations.</description>
      <pubDate>Wed, 21 May 2025 06:08:34 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ready-to-cook (RTC) pastes can tap the rising at-home cooking boom in Asia by including a combo of heritage and convenience in their innovations.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Ready-to-cook (RTC) pastes can tap the rising at-home cooking boom in Asia by including a combo of heritage and convenience in their innovations.</p>]]>
      </content:encoded>
      <itunes:duration>978</itunes:duration>
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      <title>Bespoke blooms: Petale Tea on finding a niche in Singapore’s crowded hot beverage category</title>
      <description>Singapore’s Petale Tea believes it has found a unique niche in the market for premium, personalised consumption in the shape of blooming tea balls.</description>
      <pubDate>Wed, 12 Mar 2025 04:39:14 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Singapore’s Petale Tea believes it has found a unique niche in the market for premium, personalised consumption in the shape of blooming tea balls.</itunes:summary>
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        <![CDATA[<p>Singapore’s Petale Tea believes it has found a unique niche in the market for premium, personalised consumption in the shape of blooming tea balls.</p>]]>
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      <itunes:duration>819</itunes:duration>
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      <title>Kava drinks set to shake up NOLO market as next-gen alcohol alternative - The Calmer Co </title>
      <description>Australia-based The Calmer Co believes that kava-based drinks are well-positioned as part of the second generation of low-to-no alcohol (NOLO) beverages, providing relaxation functional benefits in addition to being an alternative to booze.</description>
      <pubDate>Wed, 15 Jan 2025 05:01:31 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Australia-based The Calmer Co believes that kava-based drinks are well-positioned as part of the second generation of low-to-no alcohol (NOLO) beverages, providing relaxation functional benefits in addition to being an alternative to booze.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Australia-based The Calmer Co believes that kava-based drinks are well-positioned as part of the second generation of low-to-no alcohol (NOLO) beverages, providing relaxation functional benefits in addition to being an alternative to booze.</p>]]>
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      <itunes:duration>951</itunes:duration>
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      <title>HaruPlate to tap gaming and cultural triggers to get young children eating healthy</title>
      <description>Singapore-based children’s food firm HaruPlate is looking to tap on mediums of gameplaying as well as cultural influences to get kids in the APAC region to first eat at all, then eat healthier.</description>
      <pubDate>Wed, 11 Dec 2024 04:36:05 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Singapore-based children’s food firm HaruPlate is looking to tap on mediums of gameplaying as well as cultural influences to get kids in the APAC region to first eat at all, then eat healthier.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Singapore-based children’s food firm HaruPlate is looking to tap on mediums of gameplaying as well as cultural influences to get kids in the APAC region to first eat at all, then eat healthier.</p>]]>
      </content:encoded>
      <itunes:duration>1400</itunes:duration>
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      <title>Drink your biotics: Bright colours and visual appeal crucial to deliver healthier beverages to children – Tummy Buddies</title>
      <description>Australia’s Tummy Buddies believes that healthier product innovation for children needs to focus on bright colours and visual appeal in order to secure that crucial first purchase.</description>
      <pubDate>Wed, 16 Oct 2024 05:37:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Australia’s Tummy Buddies believes that healthier product innovation for children needs to focus on bright colours and visual appeal in order to secure that crucial first purchase.</itunes:summary>
      <content:encoded>
        <![CDATA[Australia’s Tummy Buddies believes that healthier product innovation for children needs to focus on bright colours and visual appeal in order to secure that crucial first purchase.]]>
      </content:encoded>
      <itunes:duration>1300</itunes:duration>
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      <title>In focus: Can Asia’s AI-powered productivity drink find a niche in the market? </title>
      <description>Singapore-based Flojo believes that it has found a sweet spot in Asia's beverage market with an AI-powered ‘productivity drink’ targeting consumers who regularly use a lot of brain power.</description>
      <pubDate>Wed, 14 Aug 2024 05:41:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Singapore-based Flojo believes that it has found a sweet spot in Asia's beverage market with an AI-powered ‘productivity drink’ targeting consumers who regularly use a lot of brain power.</itunes:summary>
      <content:encoded>
        <![CDATA[Singapore-based Flojo believes that it has found a sweet spot in Asia's beverage market with an AI-powered ‘productivity drink’ targeting consumers who regularly use a lot of brain power.]]>
      </content:encoded>
      <itunes:duration>1339</itunes:duration>
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      <title>‘Not all protein is made the same’: Mamame touts nutritional benefits of black-eyed beans to boost healthy snacking</title>
      <description>Tempeh chips brand Mamame has highlighted the multiple nutritional benefits of black-eyed beans as a key factor behind its success in the APAC healthy snacking sector, fuelling its upcoming growth into the UK and US markets as well.</description>
      <pubDate>Wed, 24 Jul 2024 05:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Tempeh chips brand Mamame has highlighted the multiple nutritional benefits of black-eyed beans as a key factor behind its success in the APAC healthy snacking sector, fuelling its upcoming growth into the UK and US markets as well.</itunes:summary>
      <content:encoded>
        <![CDATA[Tempeh chips brand Mamame has highlighted the multiple nutritional benefits of black-eyed beans as a key factor behind its success in the APAC healthy snacking sector, fuelling its upcoming growth into the UK and US markets as well.]]>
      </content:encoded>
      <itunes:duration>1335</itunes:duration>
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      <title>Fat for fitness: Smaller packs and keto options driving nut butter popularity in Asia</title>
      <description>New Zealand nut butter specialist Forty Thieves believes that its flexibility in providing smaller packaging options as well as a dedicated keto range is driving growth across the region.</description>
      <pubDate>Wed, 19 Jun 2024 03:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>New Zealand nut butter specialist Forty Thieves believes that its flexibility in providing smaller packaging options as well as a dedicated keto range is driving growth across the region.</itunes:summary>
      <content:encoded>
        <![CDATA[New Zealand nut butter specialist Forty Thieves believes that its flexibility in providing smaller packaging options as well as a dedicated keto range is driving growth across the region.]]>
      </content:encoded>
      <itunes:duration>1448</itunes:duration>
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      <title>‘Plugging the gaps’: Market consolidation in cultivated protein sector vital to overcome ‘disillusionment’</title>
      <description>Singapore cultivated seafood firm Umami Bioworks believes that strategic mergers are crucial to overcome doubts about the sector and achieve buy-in from major brands which can help the category scale-up.</description>
      <pubDate>Wed, 17 Apr 2024 00:49:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Singapore cultivated seafood firm Umami Bioworks believes that strategic mergers are crucial to overcome doubts about the sector and achieve buy-in from major brands which can help the category scale-up.</itunes:summary>
      <content:encoded>
        <![CDATA[Singapore cultivated seafood firm Umami Bioworks believes that strategic mergers are crucial to overcome doubts about the sector and achieve buy-in from major brands which can help the category scale-up.]]>
      </content:encoded>
      <itunes:duration>1539</itunes:duration>
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      <title>Flexitarian fix: Why focusing on vegan’s won’t drive APAC’s plan-based growth</title>
      <description>Focusing on flexitarians and doubling down on the perceived health benefits of consuming less meat and dairy is the best way for APAC’s sluggish plant-based sector to secure significant growth.</description>
      <pubDate>Wed, 13 Mar 2024 03:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Focusing on flexitarians and doubling down on the perceived health benefits of consuming less meat and dairy is the best way for APAC’s sluggish plant-based sector to secure significant growth.</itunes:summary>
      <content:encoded>
        <![CDATA[Focusing on flexitarians and doubling down on the perceived health benefits of consuming less meat and dairy is the best way for APAC’s sluggish plant-based sector to secure significant growth.]]>
      </content:encoded>
      <itunes:duration>1079</itunes:duration>
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      <title>Quality over quantity: Why APAC tea sector needs to focus on functional innovation to drive growth</title>
      <description>The APAC tea sector need to focus on functionality and format innovation and not just increasing blend varieties if it is to enjoy sustained growth, according to Sri Lanka and Europe-based tea specialist English Tea Shop.</description>
      <pubDate>Wed, 21 Feb 2024 03:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The APAC tea sector need to focus on functionality and format innovation and not just increasing blend varieties if it is to enjoy sustained growth, according to Sri Lanka and Europe-based tea specialist English Tea Shop.</itunes:summary>
      <content:encoded>
        <![CDATA[The APAC tea sector need to focus on functionality and format innovation and not just increasing blend varieties if it is to enjoy sustained growth, according to Sri Lanka and Europe-based tea specialist English Tea Shop.]]>
      </content:encoded>
      <itunes:duration>1356</itunes:duration>
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    <item>
      <title>Dry and high: Ambient plant-based innovation the way to go for clean label products to become more mainstream</title>
      <description></description>
      <pubDate>Mon, 19 Feb 2024 09:17:10 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary></itunes:summary>
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        <![CDATA[]]>
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      <itunes:duration>42</itunes:duration>
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    <item>
      <title>Dry and high: Ambient plant-based innovation the way to go for clean label products to become more mainstream</title>
      <description>Singapore-based plant-based products firm Thoughtful Food believes that the sector needs to look more closely at dry and ambient innovation as a key driver, particularly for brands seeking to solve ultra-processing challenges or go more clean label.</description>
      <pubDate>Wed, 06 Dec 2023 01:29:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Singapore-based plant-based products firm Thoughtful Food believes that the sector needs to look more closely at dry and ambient innovation as a key driver, particularly for brands seeking to solve ultra-processing challenges or go more clean label.</itunes:summary>
      <content:encoded>
        <![CDATA[Singapore-based plant-based products firm Thoughtful Food believes that the sector needs to look more closely at dry and ambient innovation as a key driver, particularly for brands seeking to solve ultra-processing challenges or go more clean label.]]>
      </content:encoded>
      <itunes:duration>1202</itunes:duration>
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    <item>
      <title>‘Super cheap’: Affordability trumps protein and sustainability as main driving factor for insect-based foods in APAC</title>
      <description>Affordability is emerging as the main driving factor for insect-based foods in the APAC region, possibly even more significant than its often-lauded protein or sustainability factors.</description>
      <pubDate>Wed, 18 Oct 2023 01:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Affordability is emerging as the main driving factor for insect-based foods in the APAC region, possibly even more significant than its often-lauded protein or sustainability factors.</itunes:summary>
      <content:encoded>
        <![CDATA[Affordability is emerging as the main driving factor for insect-based foods in the APAC region, possibly even more significant than its often-lauded protein or sustainability factors.]]>
      </content:encoded>
      <itunes:duration>1175</itunes:duration>
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      <title>Lessons learned: How can APAC cultivated meat sector avoid past alt protein ‘pitfalls’?</title>
      <description>The cultivated meat industry in APAC needs to focus on localisation and realistic pricing strategies to avoid repeating past alternative protein ‘pitfalls’, says pioneer Aleph Farms.</description>
      <pubDate>Wed, 13 Sep 2023 03:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The cultivated meat industry in APAC needs to focus on localisation and realistic pricing strategies to avoid repeating past alternative protein ‘pitfalls’, says pioneer Aleph Farms.</itunes:summary>
      <content:encoded>
        <![CDATA[The cultivated meat industry in APAC needs to focus on localisation and realistic pricing strategies to avoid repeating past alternative protein ‘pitfalls’, says pioneer Aleph Farms.]]>
      </content:encoded>
      <itunes:duration>1216</itunes:duration>
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      <title>Tea with a twist: Curated Culture eyes APAC ‘sports and wellness’ space with probiotic tea products</title>
      <description>Singapore-based Curated Culture has big plans to enter the ‘sports and wellness’ space in the APAC region with its probiotic tea products, which the firm has stressed is ‘not kombucha’.</description>
      <pubDate>Wed, 16 Aug 2023 03:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Singapore-based Curated Culture has big plans to enter the ‘sports and wellness’ space in the APAC region with its probiotic tea products, which the firm has stressed is ‘not kombucha’.</itunes:summary>
      <content:encoded>
        <![CDATA[Singapore-based Curated Culture has big plans to enter the ‘sports and wellness’ space in the APAC region with its probiotic tea products, which the firm has stressed is ‘not kombucha’.]]>
      </content:encoded>
      <itunes:duration>1137</itunes:duration>
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      <title>Euphoric functionality: How better-for-you beverage trends are starting to converge across APAC and US markets</title>
      <description>Better-for-you beverage trends and ingredients are starting to see a convergence between markets in the Asia Pacific and United States as comsumer awareness grows, according to energy tea brand YATE.</description>
      <pubDate>Wed, 21 Jun 2023 04:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Better-for-you beverage trends and ingredients are starting to see a convergence between markets in the Asia Pacific and United States as comsumer awareness grows, according to energy tea brand YATE.</itunes:summary>
      <content:encoded>
        <![CDATA[Better-for-you beverage trends and ingredients are starting to see a convergence between markets in the Asia Pacific and United States as comsumer awareness grows, according to energy tea brand YATE.]]>
      </content:encoded>
      <itunes:duration>1123</itunes:duration>
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      <title>Overcoming kids' veggie aversion: Taste and health the key combo to drive uptake of healthy snacks and improve diets</title>
      <description>Children are the ‘toughest food critics’ meaning that healthy snack firms have to pay equal attention to taste and nutrition if they are going to attract mass appeal and help improve the diets of young people.</description>
      <pubDate>Wed, 17 May 2023 01:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Children are the ‘toughest food critics’ meaning that healthy snack firms have to pay equal attention to taste and nutrition if they are going to attract mass appeal and help improve the diets of young people.</itunes:summary>
      <content:encoded>
        <![CDATA[Children are the ‘toughest food critics’ meaning that healthy snack firms have to pay equal attention to taste and nutrition if they are going to attract mass appeal and help improve the diets of young people.]]>
      </content:encoded>
      <itunes:duration>1030</itunes:duration>
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      <title>Vitality for the elderly: How plant-based and natural can clean-up in the burgeoning active ageing space</title>
      <description>Singaporean plant-based firm Vitality Foods is targeting the still-active seniors demographic in APAC with its all-natural, clean label products, believing it has found a gap in the industry that is as-yet underserved and full of unmet needs.</description>
      <pubDate>Wed, 22 Mar 2023 05:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Singaporean plant-based firm Vitality Foods is targeting the still-active seniors demographic in APAC with its all-natural, clean label products, believing it has found a gap in the industry that is as-yet underserved and full of unmet needs.</itunes:summary>
      <content:encoded>
        <![CDATA[Singaporean plant-based firm Vitality Foods is targeting the still-active seniors demographic in APAC with its all-natural, clean label products, believing it has found a gap in the industry that is as-yet underserved and full of unmet needs.]]>
      </content:encoded>
      <itunes:duration>1171</itunes:duration>
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    <item>
      <title>Tradition with a twist: How Philippines’ plant-based pioneers are infusing health and localisation to stand out</title>
      <description>Plant-based brands in South East Asia need to step up their game by integrating unique health and localisation features to stand out in the increasingly crowded market, according to a Philippines brand blazing a trail in the sector.</description>
      <pubDate>Wed, 22 Feb 2023 05:43:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Plant-based brands in South East Asia need to step up their game by integrating unique health and localisation features to stand out in the increasingly crowded market, according to a Philippines brand blazing a trail in the sector.</itunes:summary>
      <content:encoded>
        <![CDATA[Plant-based brands in South East Asia need to step up their game by integrating unique health and localisation features to stand out in the increasingly crowded market, according to a Philippines brand blazing a trail in the sector.]]>
      </content:encoded>
      <itunes:duration>1091</itunes:duration>
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    <item>
      <title>Innocent innovation: How better-for-you confectionery is shifting candies out of the ‘guilty’ indulgence space</title>
      <description>The rise of new ingredients and innovations in the better-for-you confectionery space is shifting candies and other sweet treats into a guilt-free indulgence space, and has to the potential to progress further into the functional foods realm.</description>
      <pubDate>Wed, 25 Jan 2023 00:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The rise of new ingredients and innovations in the better-for-you confectionery space is shifting candies and other sweet treats into a guilt-free indulgence space, and has to the potential to progress further into the functional foods realm.</itunes:summary>
      <content:encoded>
        <![CDATA[The rise of new ingredients and innovations in the better-for-you confectionery space is shifting candies and other sweet treats into a guilt-free indulgence space, and has to the potential to progress further into the functional foods realm.]]>
      </content:encoded>
      <itunes:duration>966</itunes:duration>
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      <title>Cleaning up snack foods: Big brand interest in cleaner and healthier options paving path for leaf protein sector</title>
      <description>The interest in cleaner and better-for-you snacks shown by big food and beverage brands, including Mondelez, Nestle and Vitasoy, is paving the way for a new specialised area of plant-based proteins to enter the market, namely the RuBisCo leaf protein.</description>
      <pubDate>Wed, 16 Nov 2022 06:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The interest in cleaner and better-for-you snacks shown by big food and beverage brands, including Mondelez, Nestle and Vitasoy, is paving the way for a new specialised area of plant-based proteins to enter the market, namely the RuBisCo leaf protein.</itunes:summary>
      <content:encoded>
        <![CDATA[The interest in cleaner and better-for-you snacks shown by big food and beverage brands, including Mondelez, Nestle and Vitasoy, is paving the way for a new specialised area of plant-based proteins to enter the market, namely the RuBisCo leaf protein.]]>
      </content:encoded>
      <itunes:duration>1015</itunes:duration>
      <guid isPermaLink="false"><![CDATA[94b42cd6-6578-11ed-be99-7b5e3f68f7d3]]></guid>
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      <title>Hitting the sweet spot: How sugar-replacement start-up will maintain brand focus after conglomerate merger</title>
      <description>Ensuring that brand focus is maintained after joining a larger company is crucial to sustain and boost growth, according to sugar replacement start-up Swiftlet which has become part of Vietnamese conglomerate Senix Health Group.</description>
      <pubDate>Wed, 26 Oct 2022 01:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ensuring that brand focus is maintained after joining a larger company is crucial to sustain and boost growth, according to sugar replacement start-up Swiftlet which has become part of Vietnamese conglomerate Senix Health Group.</itunes:summary>
      <content:encoded>
        <![CDATA[Ensuring that brand focus is maintained after joining a larger company is crucial to sustain and boost growth, according to sugar replacement start-up Swiftlet which has become part of Vietnamese conglomerate Senix Health Group.]]>
      </content:encoded>
      <itunes:duration>1129</itunes:duration>
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    <item>
      <title>AI augmentation: Three key trends driving the need for new tech in traditional commodities</title>
      <description>Increased consumer demand for premiumisation and alternative protein products, as well as inflation-driven price hikes, are driving the need for technology such as Artificial Intelligence (AI) in traditional ‘commodities’ that have so far not been exposed to such advances.</description>
      <pubDate>Wed, 21 Sep 2022 03:32:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Increased consumer demand for premiumisation and alternative protein products, as well as inflation-driven price hikes, are driving the need for technology such as Artificial Intelligence (AI) in traditional ‘commodities’ that have so far not been exposed to such advances.</itunes:summary>
      <content:encoded>
        <![CDATA[Increased consumer demand for premiumisation and alternative protein products, as well as inflation-driven price hikes, are driving the need for technology such as Artificial Intelligence (AI) in traditional ‘commodities’ that have so far not been exposed to such advances.]]>
      </content:encoded>
      <itunes:duration>1289</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1d95349c-395e-11ed-a123-73d386201b4b]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2666209055.mp3?updated=1663731602" length="0" type="audio/mpeg"/>
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    <item>
      <title>Flavour fascination: Why localisation is crucial for healthy snacking success in Asia - Listen</title>
      <description>Flavour localisation is a crucial strategy for healthy snacking brands to win over Asian consumers’ ‘sophisticated tastebuds’, according to Vietnam’s Lecka, which is rapidly expanding across the region.</description>
      <pubDate>Tue, 23 Aug 2022 03:29:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Flavour localisation is a crucial strategy for healthy snacking brands to win over Asian consumers’ ‘sophisticated tastebuds’, according to Vietnam’s Lecka, which is rapidly expanding across the region.</itunes:summary>
      <content:encoded>
        <![CDATA[Flavour localisation is a crucial strategy for healthy snacking brands to win over Asian consumers’ ‘sophisticated tastebuds’, according to Vietnam’s Lecka, which is rapidly expanding across the region.]]>
      </content:encoded>
      <itunes:duration>1352</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cca86008-2293-11ed-a25a-272aa3a9502e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7788833572.mp3?updated=1661225671" length="0" type="audio/mpeg"/>
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    <item>
      <title>‘Anything dairy can do, we can do too’: Could sesame milk be Asia’s mainstream milk alternative?</title>
      <description>Sesame’s nutritional and sustainable properties could make it Asia’s best option for traditional milk replacement, despite it being a relative newcomer in region’s plant-based dairy alternative space, claims a Thai firm seeking to pioneer the sector.</description>
      <pubDate>Mon, 18 Jul 2022 03:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sesame’s nutritional and sustainable properties could make it Asia’s best option for traditional milk replacement, despite it being a relative newcomer in region’s plant-based dairy alternative space, claims a Thai firm seeking to pioneer the sector.</itunes:summary>
      <content:encoded>
        <![CDATA[Sesame’s nutritional and sustainable properties could make it Asia’s best option for traditional milk replacement, despite it being a relative newcomer in region’s plant-based dairy alternative space, claims a Thai firm seeking to pioneer the sector.]]>
      </content:encoded>
      <itunes:duration>978</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d961802a-064d-11ed-80d6-b32351ec8202]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5662199227.mp3?updated=1658116995" length="0" type="audio/mpeg"/>
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      <title>Home economics: Rising ingredient prices prompt More Meat to create pioneering RTC meat alternatives</title>
      <description>Alternative meat firm More Meat has cited rising local food ingredient prices and the prevention of food waste as major drivers behind the creation of its ready-to-cook (RTC) range, a format that is still at the early stages of growth within Thailand’s plant-based sector.</description>
      <pubDate>Wed, 08 Jun 2022 03:50:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Alternative meat firm More Meat has cited rising local food ingredient prices and the prevention of food waste as major drivers behind the creation of its ready-to-cook (RTC) range, a format that is still at the early stages of growth within Thailand’s plant-based sector.</itunes:summary>
      <content:encoded>
        <![CDATA[Alternative meat firm More Meat has cited rising local food ingredient prices and the prevention of food waste as major drivers behind the creation of its ready-to-cook (RTC) range, a format that is still at the early stages of growth within Thailand’s plant-based sector.]]>
      </content:encoded>
      <itunes:duration>1214</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM8899628589.mp3?updated=1654660557" length="0" type="audio/mpeg"/>
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    <item>
      <title>Buy, eat, repeat: How China’s plant-based start-ups can drive repeat purchases in competitive sector</title>
      <description>A three-pronged marketing approach spanning health, safety and taste is crucial to drive sales in China’s burgeoning plant-based space, both to attract new customers and then retain them for sustained sales growth, according to pioneer of the category.</description>
      <pubDate>Wed, 11 May 2022 02:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A three-pronged marketing approach spanning health, safety and taste is crucial to drive sales in China’s burgeoning plant-based space, both to attract new customers and then retain them for sustained sales growth, according to pioneer of the category.</itunes:summary>
      <content:encoded>
        <![CDATA[A three-pronged marketing approach spanning health, safety and taste is crucial to drive sales in China’s burgeoning plant-based space, both to attract new customers and then retain them for sustained sales growth, according to pioneer of the category.]]>
      </content:encoded>
      <itunes:duration>1111</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM4448581065.mp3?updated=1652235237" length="0" type="audio/mpeg"/>
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    <item>
      <title>From Shark Tank to MNC: India’s first ice popsicle brand eyes Nestle-level market penetration in next 12 months</title>
      <description>India’s first ice popsicle brand Skippi is aiming to achieve Nestle-level market penetration in the country within the next 12 months, with plans afoot for a large-scale production plant as well as building up its national distribution network.</description>
      <pubDate>Wed, 13 Apr 2022 04:30:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>India’s first ice popsicle brand Skippi is aiming to achieve Nestle-level market penetration in the country within the next 12 months, with plans afoot for a large-scale production plant as well as building up its national distribution network.</itunes:summary>
      <content:encoded>
        <![CDATA[India’s first ice popsicle brand Skippi is aiming to achieve Nestle-level market penetration in the country within the next 12 months, with plans afoot for a large-scale production plant as well as building up its national distribution network.]]>
      </content:encoded>
      <itunes:duration>986</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM1285146700.mp3?updated=1649824743" length="0" type="audio/mpeg"/>
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    <item>
      <title>Asian advantage: Region has packaging sustainability edge over the West, but will retailers capitalise?</title>
      <description>Asia has the potential to lead the way in the food and beverage sector’s packaging sustainability endeavours, but retailer red tape and legacy mindsets need to quickly be overcome to achieve maximum impact.</description>
      <pubDate>Wed, 09 Mar 2022 00:44:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Asia has the potential to lead the way in the food and beverage sector’s packaging sustainability endeavours, but retailer red tape and legacy mindsets need to quickly be overcome to achieve maximum impact.</itunes:summary>
      <content:encoded>
        <![CDATA[Asia has the potential to lead the way in the food and beverage sector’s packaging sustainability endeavours, but retailer red tape and legacy mindsets need to quickly be overcome to achieve maximum impact.]]>
      </content:encoded>
      <itunes:duration>948</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1b42af14-9f42-11ec-9211-db9b64856d7e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4572632018.mp3?updated=1646786981" length="0" type="audio/mpeg"/>
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    <item>
      <title>PODCAST: Teething challenges - Ulu Hye co-founder on pioneering dairy-free ‘mylk’ bases and juggling young family</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Heidi Peuten, Co-Founder of Ulu Hye, about her pioneering journey to create the world’s first dairy-free mylk bases, and life juggling entrepreneurship with a very young family.</description>
      <pubDate>Tue, 08 Feb 2022 03:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Heidi Peuten, Co-Founder of Ulu Hye, about her pioneering journey to create the world’s first dairy-free mylk bases, and life juggling entrepreneurship with a very young family.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Heidi Peuten, Co-Founder of Ulu Hye, about her pioneering journey to create the world’s first dairy-free mylk bases, and life juggling entrepreneurship with a very young family.]]>
      </content:encoded>
      <itunes:duration>764</itunes:duration>
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    <item>
      <title>PODCAST: ‘Integrating, not replacing’ – HEROTEIN VP on the New Protein movement in China and her leap from finance to food</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Coco Tse, Vice President of Strategy and Operations at HEROTEIN, about the rise of the ‘New Protein’ movement in China, the need for localised products, and format innovation.</description>
      <pubDate>Tue, 11 Jan 2022 02:38:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Coco Tse, Vice President of Strategy and Operations at HEROTEIN, about the rise of the ‘New Protein’ movement in China, the need for localised products, and format innovation.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Coco Tse, Vice President of Strategy and Operations at HEROTEIN, about the rise of the ‘New Protein’ movement in China, the need for localised products, and format innovation.]]>
      </content:encoded>
      <itunes:duration>1126</itunes:duration>
      <guid isPermaLink="false"><![CDATA[98f577e4-7287-11ec-9419-3b7dcfb9afbf]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3772944203.mp3?updated=1641869025" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: ‘Souping is the new juicing’ - Re:Nourish CEO on the functional health trend and her transition from nursing to food</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Nicci Clark, CEO and Co-founder of Re:Nourish, about how the rise in demand for foods with functional health benefits are driving the fresh soup category, as well as the link she sees between her previous experience as a nurse and her current role as a food entrepreneur.</description>
      <pubDate>Fri, 10 Dec 2021 02:43:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Nicci Clark, CEO and Co-founder of Re:Nourish, about how the rise in demand for foods with functional health benefits are driving the fresh soup category, as well as the link she sees between her previous experience as a nurse and her current role as a food entrepreneur.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Nicci Clark, CEO and Co-founder of Re:Nourish, about how the rise in demand for foods with functional health benefits are driving the fresh soup category, as well as the link she sees between her previous experience as a nurse and her current role as a food entrepreneur.]]>
      </content:encoded>
      <itunes:duration>922</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2121085883.mp3?updated=1639104560" length="0" type="audio/mpeg"/>
    </item>
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      <title>PODCAST: Jackfruit opportunities – NANKA Co-Founder on the potential of hybrid products as consumers transition to plant-based diets</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Ahmad Syafik Jaafar, Co-founder of Malaysia’s NANKA, about the niche hybrid plant-meat product category and the potential of using these as a ‘transitional’ product for consumers wanting to go fully plant-based.</description>
      <pubDate>Fri, 05 Nov 2021 01:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Ahmad Syafik Jaafar, Co-founder of Malaysia’s NANKA, about the niche hybrid plant-meat product category and the potential of using these as a ‘transitional’ product for consumers wanting to go fully plant-based.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Ahmad Syafik Jaafar, Co-founder of Malaysia’s NANKA, about the niche hybrid plant-meat product category and the potential of using these as a ‘transitional’ product for consumers wanting to go fully plant-based.]]>
      </content:encoded>
      <itunes:duration>1096</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f5f7c37e-3caf-11ec-92bb-5b345e1708ee]]></guid>
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      <title>PODCAST: Capitalism vs passion - Fable Foods CEO on his journey from fashion to food, and plant-based definitions</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Michael Fox, CEO of Australia’s Fable Foods, about how his entrepreneurial journey from fashion to food, as well as whether mushroom-based meat products should still be considered ‘plant-based’.</description>
      <pubDate>Fri, 08 Oct 2021 02:41:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Michael Fox, CEO of Australia’s Fable Foods, about how his entrepreneurial journey from fashion to food, as well as whether mushroom-based meat products should still be considered ‘plant-based’.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Michael Fox, CEO of Australia’s Fable Foods, about how his entrepreneurial journey from fashion to food, as well as whether mushroom-based meat products should still be considered ‘plant-based’.]]>
      </content:encoded>
      <itunes:duration>1229</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM8479793242.mp3?updated=1633661334" length="0" type="audio/mpeg"/>
    </item>
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      <title>PODCAST: Sober so good – AF Drinks Founder on leading New Zealand’s non-alcoholic cocktail trend </title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Lisa King, Founder of New Zealand’s AF Drinks, about how the firm is leading the domestic non-alcoholic cocktail category as well as her challenges in making the switch from MNC’s such as PepsiCo and Heinz.</description>
      <pubDate>Fri, 10 Sep 2021 03:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Lisa King, Founder of New Zealand’s AF Drinks, about how the firm is leading the domestic non-alcoholic cocktail category as well as her challenges in making the switch from MNC’s such as PepsiCo and Heinz.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Lisa King, Founder of New Zealand’s AF Drinks, about how the firm is leading the domestic non-alcoholic cocktail category as well as her challenges in making the switch from MNC’s such as PepsiCo and Heinz.]]>
      </content:encoded>
      <itunes:duration>1226</itunes:duration>
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      <title>PODCAST: Serving sustainability – RE:Harvest CEO on introducing food upcycling in Asia and helping firms meet eco-goals</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Alex Min, Founder and CEO of Korea’s RE:Harvest about introducing food upcycling to Asia, a market where byproducts are often seen more as ‘food waste’.</description>
      <pubDate>Fri, 06 Aug 2021 02:07:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Alex Min, Founder and CEO of Korea’s RE:Harvest about introducing food upcycling to Asia, a market where byproducts are often seen more as ‘food waste’.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Alex Min, Founder and CEO of Korea’s RE:Harvest about introducing food upcycling to Asia, a market where byproducts are often seen more as ‘food waste’.]]>
      </content:encoded>
      <itunes:duration>1062</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1d2653f2-f65b-11eb-8ecf-27e92c238cfb]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7238249230.mp3?updated=1628215975" length="0" type="audio/mpeg"/>
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      <title>PODCAST: ‘Respect the results’- Marvelous Foods’ Co-Founder on premiumising plant-based dairy in China</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Athena Zhu, Co-Founder and COO of Marvelous Foods about her experience as a food industry leader in China, as well as plans to premiumise the local plant-based dairy category.</description>
      <pubDate>Fri, 09 Jul 2021 01:54:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Athena Zhu, Co-Founder and COO of Marvelous Foods about her experience as a food industry leader in China, as well as plans to premiumise the local plant-based dairy category.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Athena Zhu, Co-Founder and COO of Marvelous Foods about her experience as a food industry leader in China, as well as plans to premiumise the local plant-based dairy category.]]>
      </content:encoded>
      <itunes:duration>1200</itunes:duration>
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    <item>
      <title>PODCAST: ‘Sustainability is not good enough’ - WhatIF Foods CEO on regenerative foods vision and manufacturing innovation</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Christoph Langwallner, CEO of WhatIF Foods about his vision to change the world ‘one meal at a time’ using regenerative crops instead of today’s commercial ones, and the need to redesign food manufacturing to make this work.</description>
      <pubDate>Fri, 11 Jun 2021 02:34:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Christoph Langwallner, CEO of WhatIF Foods about his vision to change the world ‘one meal at a time’ using regenerative crops instead of today’s commercial ones, and the need to redesign food manufacturing to make this work.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Christoph Langwallner, CEO of WhatIF Foods about his vision to change the world ‘one meal at a time’ using regenerative crops instead of today’s commercial ones, and the need to redesign food manufacturing to make this work.]]>
      </content:encoded>
      <itunes:duration>1207</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b283b32e-ca5d-11eb-be47-3796da8cbcfb]]></guid>
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    <item>
      <title>PODCAST: ‘Controversial’ creations – The Kettle Gourmet CEO on starting a business right out of school and using artificial flavours for innovation</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Zac Chua, CEO of Singapore popcorn firm The Kettle Gourmet about starting a business right out of school with no prior experience, and working with ‘controversial’ artificial flavours as a base for innovation.</description>
      <pubDate>Fri, 21 May 2021 02:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Zac Chua, CEO of Singapore popcorn firm The Kettle Gourmet about starting a business right out of school with no prior experience, and working with ‘controversial’ artificial flavours as a base for innovation.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Zac Chua, CEO of Singapore popcorn firm The Kettle Gourmet about starting a business right out of school with no prior experience, and working with ‘controversial’ artificial flavours as a base for innovation.]]>
      </content:encoded>
      <itunes:duration>998</itunes:duration>
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    <item>
      <title>PODCAST: Defying tradition – Teamonk CEO on challenging India’s tea norms and his journey from PepsiCo to entrepreneurship</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast we speak to Nalin Sood, CEO of Indian tea specialist firm Teamonk about defying traditional procurement norms and his experience moving from beverage MNC PepsiCo to a start-up.</description>
      <pubDate>Fri, 09 Apr 2021 02:54:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast we speak to Nalin Sood, CEO of Indian tea specialist firm Teamonk about defying traditional procurement norms and his experience moving from beverage MNC PepsiCo to a start-up.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast we speak to Nalin Sood, CEO of Indian tea specialist firm Teamonk about defying traditional procurement norms and his experience moving from beverage MNC PepsiCo to a start-up.]]>
      </content:encoded>
      <itunes:duration>1079</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b160129e-98df-11eb-826d-63547cf25a42]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1562299227.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>PODCAST: Moving the noodle – KosmodeHealth co-founder on food/pharma convergence and ‘pragmatic sustainability’</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to the co-founder and director of Singapore biotechnology and healthy noodle firm KosmodeHealth about her journey from pharma to food, and why pragmatism is just as important as sustainability.</description>
      <pubDate>Fri, 05 Mar 2021 02:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to the co-founder and director of Singapore biotechnology and healthy noodle firm KosmodeHealth about her journey from pharma to food, and why pragmatism is just as important as sustainability.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to the co-founder and director of Singapore biotechnology and healthy noodle firm KosmodeHealth about her journey from pharma to food, and why pragmatism is just as important as sustainability.]]>
      </content:encoded>
      <itunes:duration>1133</itunes:duration>
      <guid isPermaLink="false"><![CDATA[3875a72a-7d57-11eb-b249-57b2142278b9]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6576686689.mp3?updated=1614910848" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: ‘Back to school’ - Nutrition Innnovation CEO on transitioning from MNC to sugar tech start-up </title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO of Singapore-based sugar innovation firm Nutrition Innovation Matthew Godfrey about the challenges he faced when moving from an MNC to a start-up, and why he believes sugar itself is the solution to solving overconsumption.</description>
      <pubDate>Fri, 05 Feb 2021 02:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO of Singapore-based sugar innovation firm Nutrition Innovation Matthew Godfrey about the challenges he faced when moving from an MNC to a start-up, and why he believes sugar itself is the solution to solving overconsumption.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO of Singapore-based sugar innovation firm Nutrition Innovation Matthew Godfrey about the challenges he faced when moving from an MNC to a start-up, and why he believes sugar itself is the solution to solving overconsumption.]]>
      </content:encoded>
      <itunes:duration>927</itunes:duration>
      <guid isPermaLink="false"><![CDATA[05f20614-6758-11eb-bf27-b3ff8378ba6f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8327747317.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>PODCAST: Getting on the bandwagon - Ento CEO on making the transition from law to food and conquering the ‘ick’ factor of eating insects</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO of Malaysian insect-based food firm Ento Kevin Wu about his massive career shift from law to food entrepreneurship as well as how he is tackling consumer fears over insect consumption.</description>
      <pubDate>Fri, 08 Jan 2021 01:42:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO of Malaysian insect-based food firm Ento Kevin Wu about his massive career shift from law to food entrepreneurship as well as how he is tackling consumer fears over insect consumption.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO of Malaysian insect-based food firm Ento Kevin Wu about his massive career shift from law to food entrepreneurship as well as how he is tackling consumer fears over insect consumption.]]>
      </content:encoded>
      <itunes:duration>1162</itunes:duration>
      <guid isPermaLink="false"><![CDATA[06b47dcc-5153-11eb-b84e-1be5eb443f05]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9889923871.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: Best of both? Epigamia CEO on how traditional and plant-based dairy can ‘peacefully coexist’ in India</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO of Indian traditional and plant-based dairy firm Epigamia Rohan Mirchandani about his aspirations to contemporise the Indian dairy industry, and the challenges in getting the conventional and plant-based sectors to ‘peacefully coexist’.</description>
      <pubDate>Fri, 11 Dec 2020 00:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO of Indian traditional and plant-based dairy firm Epigamia Rohan Mirchandani about his aspirations to contemporise the Indian dairy industry, and the challenges in getting the conventional and plant-based sectors to ‘peacefully coexist’.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO of Indian traditional and plant-based dairy firm Epigamia Rohan Mirchandani about his aspirations to contemporise the Indian dairy industry, and the challenges in getting the conventional and plant-based sectors to ‘peacefully coexist’.]]>
      </content:encoded>
      <itunes:duration>1201</itunes:duration>
      <guid isPermaLink="false"><![CDATA[004a5564-3b4c-11eb-8ae7-e7f74eca9565]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9240611154.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>PODCAST: To microalgae and beyond – Sophie’s BioNutrients founder on ‘hybrid’ plant-meat products for Asia and space food aspirations</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and Co-Founder of Singapore-based microalgae food firm Sophie’s BioNutrients Eugene Wang about his aspirations to create food for space travel, and why he believes ‘hybrid’ plant-based and meat products are the way forward for Asia.</description>
      <pubDate>Fri, 06 Nov 2020 01:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and Co-Founder of Singapore-based microalgae food firm Sophie’s BioNutrients Eugene Wang about his aspirations to create food for space travel, and why he believes ‘hybrid’ plant-based and meat products are the way forward for Asia.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and Co-Founder of Singapore-based microalgae food firm Sophie’s BioNutrients Eugene Wang about his aspirations to create food for space travel, and why he believes ‘hybrid’ plant-based and meat products are the way forward for Asia.]]>
      </content:encoded>
      <itunes:duration>1210</itunes:duration>
      <guid isPermaLink="false"><![CDATA[064e9604-1fcd-11eb-b9ba-3794d4e01544]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2542835378.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: Flying into food - Change Foods’ founder on flipping from aerospace to food tech</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and co-founder of Australia-US fermentation technology firm Change Foods about his journey from aerospace engineering to food tech, and the parallels and differences between the two industries.</description>
      <pubDate>Fri, 09 Oct 2020 02:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and co-founder of Australia-US fermentation technology firm Change Foods about his journey from aerospace engineering to food tech, and the parallels and differences between the two industries.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and co-founder of Australia-US fermentation technology firm Change Foods about his journey from aerospace engineering to food tech, and the parallels and differences between the two industries.]]>
      </content:encoded>
      <itunes:duration>1179</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1825fe14-09d7-11eb-bdd9-8f1f5636ad70]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1524131711.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: Kanguru energy drink creator Dr David Kitchen on juggling a full-time medical career alongside beverage entrepreneurship</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to Dr David Kitchen, CEO of better-for-you energy drink Kanguru about his experience juggling both a full-time medical career as an ophthalmologist alongside his beverage entrepreneurial venture.</description>
      <pubDate>Fri, 11 Sep 2020 00:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to Dr David Kitchen, CEO of better-for-you energy drink Kanguru about his experience juggling both a full-time medical career as an ophthalmologist alongside his beverage entrepreneurial venture.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to Dr David Kitchen, CEO of better-for-you energy drink Kanguru about his experience juggling both a full-time medical career as an ophthalmologist alongside his beverage entrepreneurial venture.]]>
      </content:encoded>
      <itunes:duration>1076</itunes:duration>
      <guid isPermaLink="false"><![CDATA[87e74f90-f3c6-11ea-b85b-8f4a72e5d9d9]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1021692022.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>PODCAST: Karana co-founder on jumping from finance to focus on jackfruit pork alternatives for Asia</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to Blair Crichton, Co-Founder of plant-based start-up Karana about choosing Asia and Asian-style foods to focus on for its jackfruit-based pork development, and his experience making the jump from finance to food entrepreneurship.</description>
      <pubDate>Fri, 07 Aug 2020 01:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to Blair Crichton, Co-Founder of plant-based start-up Karana about choosing Asia and Asian-style foods to focus on for its jackfruit-based pork development, and his experience making the jump from finance to food entrepreneurship.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to Blair Crichton, Co-Founder of plant-based start-up Karana about choosing Asia and Asian-style foods to focus on for its jackfruit-based pork development, and his experience making the jump from finance to food entrepreneurship.]]>
      </content:encoded>
      <itunes:duration>1138</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d766c9e8-e1f0-11ea-a505-bf97cb85a018]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9270450435.mp3?updated=1599462940" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: Superfood specialist LVL Life on the move from MNC to start-up</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to LVL Life co-founders Avinash Aswani and Rohit Nanwani, entrepreneurs and first cousins who have moved from under the wings of a longtime family business to build a superfoods brand based on e-commerce.</description>
      <pubDate>Thu, 09 Jul 2020 23:19:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to LVL Life co-founders Avinash Aswani and Rohit Nanwani, entrepreneurs and first cousins who have moved from under the wings of a longtime family business to build a superfoods brand based on e-commerce.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to LVL Life co-founders Avinash Aswani and Rohit Nanwani, entrepreneurs and first cousins who have moved from under the wings of a longtime family business to build a superfoods brand based on e-commerce.]]>
      </content:encoded>
      <itunes:duration>1212</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d4325d96-e1f0-11ea-8269-df35b22c5996]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7419831891.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: Alcohol-free firm Lyre’s CEO on blazing a trail in a whole new beverage category</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to Mark Livings, the CEO and co-founder of Australia-based non-alcoholic beverages start-up Lyre’s about his award-winning drinks, building a successful brand and unpacking a whole new beverage category in the APAC region.</description>
      <pubDate>Fri, 05 Jun 2020 01:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to Mark Livings, the CEO and co-founder of Australia-based non-alcoholic beverages start-up Lyre’s about his award-winning drinks, building a successful brand and unpacking a whole new beverage category in the APAC region.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to Mark Livings, the CEO and co-founder of Australia-based non-alcoholic beverages start-up Lyre’s about his award-winning drinks, building a successful brand and unpacking a whole new beverage category in the APAC region.]]>
      </content:encoded>
      <itunes:duration>1220</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d0ae12fa-e1f0-11ea-a505-5f4bbec8c041]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9833252411.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: Avant Meats CEO on cell-based innovation, and why fish maw is like diamonds </title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to Carrie Chan, the CEO and co-founder of Hong Kong cell-based start-up Avant Meats, about its pilot product, fish maw, and her experience being a vegan working in the seafood industry.</description>
      <pubDate>Thu, 30 Apr 2020 23:41:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to Carrie Chan, the CEO and co-founder of Hong Kong cell-based start-up Avant Meats, about its pilot product, fish maw, and her experience being a vegan working in the seafood industry.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to Carrie Chan, the CEO and co-founder of Hong Kong cell-based start-up Avant Meats, about its pilot product, fish maw, and her experience being a vegan working in the seafood industry.]]>
      </content:encoded>
      <itunes:duration>1207</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cd77a506-e1f0-11ea-a505-1f0726ca6da6]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4186958734.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: Phuture Foods’ founder on Singapore plant-based pork launch, response from Muslim consumers, and scientific expertise </title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to Lim Jin Yin, the COO and co-founder of Malaysian plant-based pork start-up Phuture Foods about its imminent launch in Singapore, the initial response its product has received from Muslim consumers, plus how his engineering background has helped him in his F&amp;B entrepreneurship journey.</description>
      <pubDate>Fri, 03 Apr 2020 03:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to Lim Jin Yin, the COO and co-founder of Malaysian plant-based pork start-up Phuture Foods about its imminent launch in Singapore, the initial response its product has received from Muslim consumers, plus how his engineering background has helped him in his F&amp;B entrepreneurship journey.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to Lim Jin Yin, the COO and co-founder of Malaysian plant-based pork start-up Phuture Foods about its imminent launch in Singapore, the initial response its product has received from Muslim consumers, plus how his engineering background has helped him in his F&amp;B entrepreneurship journey.]]>
      </content:encoded>
      <itunes:duration>1111</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c9da26ee-e1f0-11ea-9acc-9f5d4fffd37d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3607928935.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: Whole Kids’ Monica Meldrum on starting a business with family and running a B Corp</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to Monica Meldrum, the CEO and Co-founder of Australia’s largest organic children’s snacks brand Whole Kids, about how she manages personal and professional challenges in running a family business, and what it means to run a firm certified as a B Corporation.</description>
      <pubDate>Fri, 06 Mar 2020 03:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to Monica Meldrum, the CEO and Co-founder of Australia’s largest organic children’s snacks brand Whole Kids, about how she manages personal and professional challenges in running a family business, and what it means to run a firm certified as a B Corporation.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to Monica Meldrum, the CEO and Co-founder of Australia’s largest organic children’s snacks brand Whole Kids, about how she manages personal and professional challenges in running a family business, and what it means to run a firm certified as a B Corporation.]]>
      </content:encoded>
      <itunes:duration>1188</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c7632fb4-e1f0-11ea-8261-13bff4e5f7b7]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4440126405.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PODCAST: AI Palette’s Som Ganchoudhuri on transition from MNC to AI start-up </title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and Co-founder of Singapore-based artificial intelligence company AI Palette Somsubhra Ganchoudhuri (Som) about using AI for food product innovation, and making the switch from an MNC to leading a start-up.</description>
      <pubDate>Fri, 07 Feb 2020 01:51:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and Co-founder of Singapore-based artificial intelligence company AI Palette Somsubhra Ganchoudhuri (Som) about using AI for food product innovation, and making the switch from an MNC to leading a start-up.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and Co-founder of Singapore-based artificial intelligence company AI Palette Somsubhra Ganchoudhuri (Som) about using AI for food product innovation, and making the switch from an MNC to leading a start-up.]]>
      </content:encoded>
      <itunes:duration>873</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c42c4be6-e1f0-11ea-a505-c323743d0f0a]]></guid>
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    <item>
      <title>PODCAST: Shiok Meats’ Sandhya Sriram on the challenges faced by Asian female entrepreneurs and top funding tips</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and co-founder of Singapore-based cell-based seafood start-up Shiok Meats Sandhya Sriram about challenges faced by female entrepreneurs in Asia, the importance of family support, and her tips for entrepreneurs to approach investors.</description>
      <pubDate>Fri, 10 Jan 2020 09:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and co-founder of Singapore-based cell-based seafood start-up Shiok Meats Sandhya Sriram about challenges faced by female entrepreneurs in Asia, the importance of family support, and her tips for entrepreneurs to approach investors.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO and co-founder of Singapore-based cell-based seafood start-up Shiok Meats Sandhya Sriram about challenges faced by female entrepreneurs in Asia, the importance of family support, and her tips for entrepreneurs to approach investors.]]>
      </content:encoded>
      <itunes:duration>1222</itunes:duration>
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    <item>
      <title>PODCAST: Hemp pioneer Georgia Branch on snacks, wellness and uniting women</title>
      <description>In this episode of our Food and Beverage Trailblazers podcast, we speak to the co-founder of two hemp product specialist companies Georgia Branch about her unwavering belief in the ingredient as the way forward for the food and beverage industry, and her dream to raise more awareness and conversations for women surrounding hemp and CBD.</description>
      <pubDate>Thu, 05 Dec 2019 02:19:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode of our Food and Beverage Trailblazers podcast, we speak to the co-founder of two hemp product specialist companies Georgia Branch about her unwavering belief in the ingredient as the way forward for the food and beverage industry, and her dream to raise more awareness and conversations for women surrounding hemp and CBD.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode of our Food and Beverage Trailblazers podcast, we speak to the co-founder of two hemp product specialist companies Georgia Branch about her unwavering belief in the ingredient as the way forward for the food and beverage industry, and her dream to raise more awareness and conversations for women surrounding hemp and CBD.]]>
      </content:encoded>
      <itunes:duration>1103</itunes:duration>
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    <item>
      <title>PODCAST: Bite Society’s Simon Newstead on his mission to lower vegan product prices worldwide </title>
      <description>In the very first episode of our new Food and Beverage Trailblazers podcast, we speak to vegan start-up founder and angel investor Simon Newstead about his mission to both lower the prices of vegan products worldwide, as well as to help put more vegan start-ups on the map.</description>
      <pubDate>Thu, 07 Nov 2019 02:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In the very first episode of our new Food and Beverage Trailblazers podcast, we speak to vegan start-up founder and angel investor Simon Newstead about his mission to both lower the prices of vegan products worldwide, as well as to help put more vegan start-ups on the map.</itunes:summary>
      <content:encoded>
        <![CDATA[In the very first episode of our new Food and Beverage Trailblazers podcast, we speak to vegan start-up founder and angel investor Simon Newstead about his mission to both lower the prices of vegan products worldwide, as well as to help put more vegan start-ups on the map.]]>
      </content:encoded>
      <itunes:duration>1000</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ba4338b0-e1f0-11ea-8269-f3093970b359]]></guid>
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    <item>
      <title>Seadragon sets out to breathe fire into Kiwi fish oil</title>
      <description>The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant in December. Campbell Berry-Kilgour, sales director of Seadragon, who hopes the facility will fill a definite gap in the market, talks about the industry and market in New Zealand and Asia-Pacific.</description>
      <pubDate>Mon, 14 Sep 2015 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant in December. Campbell Berry-Kilgour, sales director of Seadragon, who hopes the facility will fill a definite gap in the market, talks about the industry and market in New Zealand and Asia-Pacific.</itunes:summary>
      <content:encoded>
        <![CDATA[The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant in December. Campbell Berry-Kilgour, sales director of Seadragon, who hopes the facility will fill a definite gap in the market, talks about the industry and market in New Zealand and Asia-Pacific.]]>
      </content:encoded>
      <itunes:duration>275</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b7999bfe-e1f0-11ea-bf2b-4b4dde796353]]></guid>
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    <item>
      <title>'Long and tortured' Asean harmonisation process making steady progress</title>
      <description>This time last year, the Southeast Asian nations of Asean set out to create the single largest regulatory framework for dietary supplements in the world. We spoke to Dato' Dr Rajen M, who has been advising on Malaysia's position, to give us an update on the framework.</description>
      <pubDate>Thu, 05 Sep 2013 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>This time last year, the Southeast Asian nations of Asean set out to create the single largest regulatory framework for dietary supplements in the world. We spoke to Dato' Dr Rajen M, who has been advising on Malaysia's position, to give us an update on the framework.</itunes:summary>
      <content:encoded>
        <![CDATA[This time last year, the Southeast Asian nations of Asean set out to create the single largest regulatory framework for dietary supplements in the world. We spoke to Dato' Dr Rajen M, who has been advising on Malaysia's position, to give us an update on the framework.]]>
      </content:encoded>
      <itunes:duration>247</itunes:duration>
      <guid isPermaLink="false"><![CDATA[addc7014-e1f0-11ea-9efc-3fe9ab71c55c]]></guid>
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    <item>
      <title>Probiotics on a charge in Asia, but players must get organised</title>
      <description>With predicted growth of 15 to 20% imminent, probiotics in China and South Asia are destined for big things. But, according to Russell Ward, research director of food analyst Giract, a number of other factors must come into play before the segment reaches its potential.</description>
      <pubDate>Mon, 08 Oct 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With predicted growth of 15 to 20% imminent, probiotics in China and South Asia are destined for big things. But, according to Russell Ward, research director of food analyst Giract, a number of other factors must come into play before the segment reaches its potential.</itunes:summary>
      <content:encoded>
        <![CDATA[With predicted growth of 15 to 20% imminent, probiotics in China and South Asia are destined for big things. But, according to Russell Ward, research director of food analyst Giract, a number of other factors must come into play before the segment reaches its potential.]]>
      </content:encoded>
      <itunes:duration>299</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a218c6f6-e1f0-11ea-9cb0-73f157f6b9e1]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6962249445.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Talking tough on Monsanto GM maize cancer study</title>
      <description>Last week saw a furious row between researchers in France and their critics from around the world after they published new findings on the effect of genetically modified Roundup maize when it is fed to rats.</description>
      <pubDate>Tue, 02 Oct 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Last week saw a furious row between researchers in France and their critics from around the world after they published new findings on the effect of genetically modified Roundup maize when it is fed to rats.</itunes:summary>
      <content:encoded>
        <![CDATA[Last week saw a furious row between researchers in France and their critics from around the world after they published new findings on the effect of genetically modified Roundup maize when it is fed to rats.]]>
      </content:encoded>
      <itunes:duration>341</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b4cc0f9c-e1f0-11ea-8269-1745bb890fa8]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9655204211.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Ingredia takes chia to natural-focused China</title>
      <description>China’s trend towards natural ingredients with health benefits should ensure the success of Ingredia’s chia product for bakery, the firm has said.</description>
      <pubDate>Wed, 27 Jun 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>China’s trend towards natural ingredients with health benefits should ensure the success of Ingredia’s chia product for bakery, the firm has said.</itunes:summary>
      <content:encoded>
        <![CDATA[China’s trend towards natural ingredients with health benefits should ensure the success of Ingredia’s chia product for bakery, the firm has said.]]>
      </content:encoded>
      <itunes:duration>351</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2279855138.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Trend spot: Asia skips EU &amp; US to deal direct with Latin America</title>
      <description>There has been a fundamental and significant shift in global business moves, with Asia now bypassing EU and US markets to work directly with Latin America and this is a trend set to stay, according to Mintel analyst.</description>
      <pubDate>Sun, 17 Jun 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>There has been a fundamental and significant shift in global business moves, with Asia now bypassing EU and US markets to work directly with Latin America and this is a trend set to stay, according to Mintel analyst.</itunes:summary>
      <content:encoded>
        <![CDATA[There has been a fundamental and significant shift in global business moves, with Asia now bypassing EU and US markets to work directly with Latin America and this is a trend set to stay, according to Mintel analyst.]]>
      </content:encoded>
      <itunes:duration>274</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM7094306435.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>China face-to-face with Europe’s lucrative nutrition market</title>
      <description>Vitafoods Europe 2012 is a good place to come face to face with business in Europe’s lucrative health and nutrition market, according to Chinese firms exhibiting in the China Pavilion.</description>
      <pubDate>Sun, 10 Jun 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Vitafoods Europe 2012 is a good place to come face to face with business in Europe’s lucrative health and nutrition market, according to Chinese firms exhibiting in the China Pavilion.</itunes:summary>
      <content:encoded>
        <![CDATA[Vitafoods Europe 2012 is a good place to come face to face with business in Europe’s lucrative health and nutrition market, according to Chinese firms exhibiting in the China Pavilion.]]>
      </content:encoded>
      <itunes:duration>141</itunes:duration>
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    <item>
      <title>Korea’s health claim shake up set for next year</title>
      <description>Korea’s health claim regulations are set to change next year, enabling functionality claims to be made in general foods rather than just supplements, according to a previous Korea FDA member.</description>
      <pubDate>Mon, 28 May 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Korea’s health claim regulations are set to change next year, enabling functionality claims to be made in general foods rather than just supplements, according to a previous Korea FDA member.</itunes:summary>
      <content:encoded>
        <![CDATA[Korea’s health claim regulations are set to change next year, enabling functionality claims to be made in general foods rather than just supplements, according to a previous Korea FDA member.]]>
      </content:encoded>
      <itunes:duration>197</itunes:duration>
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    <item>
      <title>Regional partnerships are key to tackling Asia, says Vésale Pharma president</title>
      <description>Asia’s functional food market is still a new target area for pharmaceutical firm Vésale Pharma and working with regional agents will prove essential in gaining traction in the market, according to president.</description>
      <pubDate>Sun, 27 May 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Asia’s functional food market is still a new target area for pharmaceutical firm Vésale Pharma and working with regional agents will prove essential in gaining traction in the market, according to president.</itunes:summary>
      <content:encoded>
        <![CDATA[Asia’s functional food market is still a new target area for pharmaceutical firm Vésale Pharma and working with regional agents will prove essential in gaining traction in the market, according to president.]]>
      </content:encoded>
      <itunes:duration>282</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b653c602-e1f0-11ea-acd0-033783b45ef2]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1016228715.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>The GM rice problem: Food fraud from China?</title>
      <description>Genetic modification is an on-going problem in Asia’s basmati rice network and it is a problem that importers need to be vigilant in curbing, according to an industry expert.</description>
      <pubDate>Sun, 06 May 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Genetic modification is an on-going problem in Asia’s basmati rice network and it is a problem that importers need to be vigilant in curbing, according to an industry expert.</itunes:summary>
      <content:encoded>
        <![CDATA[Genetic modification is an on-going problem in Asia’s basmati rice network and it is a problem that importers need to be vigilant in curbing, according to an industry expert.]]>
      </content:encoded>
      <itunes:duration>272</itunes:duration>
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    <item>
      <title>WFP backs Cambodian and Bangladeshi fortified rice programmes</title>
      <description>The World Food Programme (WFP) operates on many fronts, with many initiatives, but it’s core remains the same – to better the nutritional inputs of the world’s neediest people. Significant advances in fortified rice technology are set to see those goals made real in Cambodia and Bangladesh.</description>
      <pubDate>Thu, 23 Feb 2012 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The World Food Programme (WFP) operates on many fronts, with many initiatives, but it’s core remains the same – to better the nutritional inputs of the world’s neediest people. Significant advances in fortified rice technology are set to see those goals made real in Cambodia and Bangladesh.</itunes:summary>
      <content:encoded>
        <![CDATA[The World Food Programme (WFP) operates on many fronts, with many initiatives, but it’s core remains the same – to better the nutritional inputs of the world’s neediest people. Significant advances in fortified rice technology are set to see those goals made real in Cambodia and Bangladesh.]]>
      </content:encoded>
      <itunes:duration>330</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a484c26e-e1f0-11ea-adba-0ffcc20696ed]]></guid>
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    <item>
      <title>China’s domestic market: sensitive but full of opportunities</title>
      <description>Manufacturers need to align themselves with Chinese consumers to succeed in a market tainted by safety concerns, according to an industry analyst.</description>
      <pubDate>Thu, 24 Nov 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Manufacturers need to align themselves with Chinese consumers to succeed in a market tainted by safety concerns, according to an industry analyst.</itunes:summary>
      <content:encoded>
        <![CDATA[Manufacturers need to align themselves with Chinese consumers to succeed in a market tainted by safety concerns, according to an industry analyst.]]>
      </content:encoded>
      <itunes:duration>213</itunes:duration>
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    <item>
      <title>Taking stock of the latest trends in India</title>
      <description>Innovative new products, a strong focus on health and wellness, and regional dairy tastes were all on the agenda at FI India in Mumbai this week - and FoodNavigator-Asia's journalists were there, taking stock of what the latest trends mean for the food industry in India.</description>
      <pubDate>Wed, 05 Oct 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Innovative new products, a strong focus on health and wellness, and regional dairy tastes were all on the agenda at FI India in Mumbai this week - and FoodNavigator-Asia's journalists were there, taking stock of what the latest trends mean for the food industry in India.</itunes:summary>
      <content:encoded>
        <![CDATA[Innovative new products, a strong focus on health and wellness, and regional dairy tastes were all on the agenda at FI India in Mumbai this week - and FoodNavigator-Asia's journalists were there, taking stock of what the latest trends mean for the food industry in India.]]>
      </content:encoded>
      <itunes:duration>199</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b3a48ff4-e1f0-11ea-9644-efb888be7e32]]></guid>
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    <item>
      <title>Getting up close and personal with Southeast Asian tastes</title>
      <description>There is a huge range in taste preferences within Southeast Asia, so being immersed in the market is essential for meeting regional customer requirements, according to Asia-focussed flavour company KH Roberts.</description>
      <pubDate>Mon, 26 Sep 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>There is a huge range in taste preferences within Southeast Asia, so being immersed in the market is essential for meeting regional customer requirements, according to Asia-focussed flavour company KH Roberts.</itunes:summary>
      <content:encoded>
        <![CDATA[There is a huge range in taste preferences within Southeast Asia, so being immersed in the market is essential for meeting regional customer requirements, according to Asia-focussed flavour company KH Roberts.]]>
      </content:encoded>
      <itunes:duration>299</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a887875c-e1f0-11ea-9efc-039b7f25cfeb]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1352719656.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Regional tastes extend to texture too, says CP Kelco</title>
      <description>Regional preferences in Asia are not just confined to taste, textural preferences are also an important part of new product development, according to an Asia Pacific specialist at CP Kelco.</description>
      <pubDate>Thu, 22 Sep 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Regional preferences in Asia are not just confined to taste, textural preferences are also an important part of new product development, according to an Asia Pacific specialist at CP Kelco.</itunes:summary>
      <content:encoded>
        <![CDATA[Regional preferences in Asia are not just confined to taste, textural preferences are also an important part of new product development, according to an Asia Pacific specialist at CP Kelco.]]>
      </content:encoded>
      <itunes:duration>293</itunes:duration>
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    <item>
      <title>The Muslim market: a premium opportunity for food manufacturers</title>
      <description>Asian Muslims are becoming savvier when it comes to quality food products, according to an expert on the Muslim market.</description>
      <pubDate>Tue, 06 Sep 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Asian Muslims are becoming savvier when it comes to quality food products, according to an expert on the Muslim market.</itunes:summary>
      <content:encoded>
        <![CDATA[Asian Muslims are becoming savvier when it comes to quality food products, according to an expert on the Muslim market.]]>
      </content:encoded>
      <itunes:duration>262</itunes:duration>
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    <item>
      <title>‘It’s not a China show’: Vitafoods pan-Asian vital signs are healthy</title>
      <description>Vitafoods Asia trade expo will open its doors for the first time in Hong Kong to an expectant region in coming days – a culmination of more than two years work by the organisers of the show that has its foundation in Europe.</description>
      <pubDate>Thu, 18 Aug 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Vitafoods Asia trade expo will open its doors for the first time in Hong Kong to an expectant region in coming days – a culmination of more than two years work by the organisers of the show that has its foundation in Europe.</itunes:summary>
      <content:encoded>
        <![CDATA[Vitafoods Asia trade expo will open its doors for the first time in Hong Kong to an expectant region in coming days – a culmination of more than two years work by the organisers of the show that has its foundation in Europe.]]>
      </content:encoded>
      <itunes:duration>288</itunes:duration>
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      <title>Nitrite milk scandal exposes gaps in Chinese food safety reforms</title>
      <description>Three deaths from nitrite tainted milk in China show that the country still has some way to go to clean up its dairy industry. One of the authors of a new study1 on the 2008 China melamine milk scandal explains what has gone wrong and what reforms are needed.</description>
      <pubDate>Thu, 14 Apr 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Three deaths from nitrite tainted milk in China show that the country still has some way to go to clean up its dairy industry. One of the authors of a new study1 on the 2008 China melamine milk scandal explains what has gone wrong and what reforms are needed.</itunes:summary>
      <content:encoded>
        <![CDATA[Three deaths from nitrite tainted milk in China show that the country still has some way to go to clean up its dairy industry. One of the authors of a new study1 on the 2008 China melamine milk scandal explains what has gone wrong and what reforms are needed.]]>
      </content:encoded>
      <itunes:duration>225</itunes:duration>
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